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An avalanche of information besets us on what to eat. It comes from the news, from influencers of every ilk, from scientists, from government, and of course from the food companies. Super foods? Ultra-processed foods? How does one find a source of trust and make intelligent choices for both us as individuals and for the society as a whole. A new book helps in this quest, a book entitled Food Intelligence: the Science of How Food Both Nourishes and Harms Us. It is written by two highly credible and thoughtful people who join us today.Julia Belluz is a journalist and a contributing opinion writer for the New York Times. She reports on medicine, nutrition, and public health. She's been a Knight Science Journalism Fellow at MIT and holds a master's in science degree from the London School of Economics and Political Science. Dr. Kevin Hall trained as a physicist as best known for pioneering work on nutrition, including research he did as senior investigator and section chief at the National Institutes of Health. His work is highly regarded. He's won awards from the NIH, from the American Society of Nutrition, the Obesity Society and the American Physiological Society. Interview Transcript Thank you both very much for being with us. And not only for being with us, but writing such an interesting book. I was really eager to read it and there's a lot in there that people don't usually come across in their normal journeys through the nutrition world. So, Julia, start off if you wouldn't mind telling us what the impetus was for you and Kevin to do this book with everything else that's out there. Yes, so there's just, I think, an absolute avalanche of information as you say about nutrition and people making claims about how to optimize diet and how best to lose or manage weight. And I think what we both felt was missing from that conversation was a real examination of how do we know what we know and kind of foundational ideas in this space. You hear a lot about how to boost or speed up your metabolism, but people don't know what metabolism is anyway. You hear a lot about how you need to maximize your protein, but what is protein doing in the body and where did that idea come from? And so, we were trying to really pair back. And I think this is where Kevin's physics training was so wonderful. We were trying to look at like what are these fundamental laws and truths. Things that we know about food and nutrition and how it works in us, and what can we tell people about them. And as we kind of went through that journey it very quickly ended up in an argument about the food environment, which I know we're going to get to. We will. It's really interesting. This idea of how do we know what we know is really fascinating because when you go out there, people kind of tell us what we know. Or at least what they think what we know. But very few people go through that journey of how did we get there. And so people can decide on their own is this a credible form of knowledge that I'm being told to pursue. So Kevin, what do you mean by food intelligence? Coming from a completely different background in physics where even as we learn about the fundamental laws of physics, it's always in this historical context about how we know what we know and what were the kind of key experiments along the way. And even with that sort of background, I had almost no idea about what happened to food once we ate it inside our bodies. I only got into this field by a happenstance series of events, which is probably too long to talk about this podcast. But to get people to have an appreciation from the basic science about what is going on inside our bodies when we eat. What is food made out of? As best as we can understand at this current time, how does our body deal with. Our food and with that sort of basic knowledge about how we know what we know. How to not be fooled by these various sound bites that we'll hear from social media influencers telling you that everything that you knew about nutrition is wrong. And they've been hiding this one secret from you that's been keeping you sick for so long to basically be able to see through those kinds of claims and have a bedrock of knowledge upon which to kind of evaluate those things. That's what we mean by food intelligence. It makes sense. Now, I'm assuming that food intelligence is sort of psychological and biological at the same time, isn't it? Because that there's what you're being told and how do you process that information and make wise choices. But there's also an intelligence the body has and how to deal with the food that it's receiving. And that can get fooled too by different things that are coming at it from different types of foods and stuff. We'll get to that in a minute, but it's a very interesting concept you have, and wouldn't it be great if we could all make intelligent choices? Julia, you mentioned the food environment. How would you describe the modern food environment and how does it shape the choices we make? It's almost embarrassing to have this question coming from you because so much of our understanding and thinking about this idea came from you. So, thank you for your work. I feel like you should be answering this question. But I think one of the big aha moments I had in the book research was talking to a neuroscientist, who said the problem in and of itself isn't like the brownies and the pizza and the chips. It's the ubiquity of them. It's that they're most of what's available, along with other less nutritious ultra-processed foods. They're the most accessible. They're the cheapest. They're kind of heavily marketed. They're in our face and the stuff that we really ought to be eating more of, we all know we ought to be eating more of, the fruits and vegetables, fresh or frozen. The legumes, whole grains. They're the least available. They're the hardest to come by. They're the least accessible. They're the most expensive. And so that I think kind of sums up what it means to live in the modern food environment. The deck is stacked against most of us. The least healthy options are the ones that we're inundated by. And to kind of navigate that, you need a lot of resources, wherewithal, a lot of thought, a lot of time. And I think that's kind of where we came out thinking about it. But if anyone is interested in knowing more, they need to read your book Food Fight, because I think that's a great encapsulation of where we still are basically. Well, Julie, it's nice of you to say that. You know what you reminded me one time I was on a panel and a speaker asks the audience, how many minutes do you live from a Dunkin Donuts? And people sort of thought about it and nobody was more than about five minutes from a Dunkin Donuts. And if I think about where I live in North Carolina, a typical place to live, I'm assuming in America. And boy, within about five minutes, 10 minutes from my house, there's so many fast-food places. And then if you add to that the gas stations that have foods and the drug store that has foods. Not to mention the supermarkets. It's just a remarkable environment out there. And boy, you have to have kind of iron willpower to not stop and want that food. And then once it hits your body, then all heck breaks loose. It's a crazy, crazy environment, isn't it? Kevin, talk to us, if you will, about when this food environment collides with human biology. And what happens to normal biological processes that tell us how much we should eat, when we should stop, what we should eat, and things like that. I think that that is one of the newer pieces that we're really just getting a handle on some of the science. It's been observed for long periods of time that if you change a rat's food environment like Tony Sclafani did many, many years ago. That rats aren't trying to maintain their weight. They're not trying to do anything other than eat whatever they feel like. And, he was having a hard time getting rats to fatten up on a high fat diet. And he gave them this so-called supermarket diet or cafeteria diet composed of mainly human foods. And they gained a ton of weight. And I think that pointed to the fact that it's not that these rats lacked willpower or something like that. That they weren't making these conscious choices in the same way that we often think humans are entirely under their conscious control about what we're doing when we make our food choices. And therefore, we criticize people as having weak willpower when they're not able to choose a healthier diet in the face of the food environment. I think the newer piece that we're sort of only beginning to understand is how is it that that food environment and the foods that we eat might be changing this internal symphony of signals that's coming from our guts, from the hormones in our blood, to our brains and the understanding that of food intake. While you might have control over an individual meal and how much you eat in that individual meal is under biological control. And what are the neural systems and how do they work inside our brains in communicating with our bodies and our environment as a whole to shift the sort of balance point where body weight is being regulated. To try to better understand this really intricate interconnection or interaction between our genes, which are very different between people. And thousands of different genes contributing to determining heritability of body size in a given environment and how those genes are making us more or less susceptible to these differences in the food environment. And what's the underlying biology? I'd be lying to say if that we have that worked out. I think we're really beginning to understand that, but I hope what the book can give people is an appreciation for the complexity of those internal signals and that they exist. And that food intake isn't entirely under our control. And that we're beginning to unpack the science of how those interactions work. It's incredibly interesting. I agree with you on that. I have a slide that I bet I've shown a thousand times in talks that I think Tony Sclafani gave me decades ago that shows laboratory rats standing in front of a pile of these supermarket foods. And people would say, well, of course you're going to get overweight if that's all you eat. But animals would eat a healthy diet if access to it. But what they did was they had the pellets of the healthy rat chow sitting right in that pile. Exactly. And the animals ignore that and overeat the unhealthy food. And then you have this metabolic havoc occur. So, it seems like the biology we've all inherited works pretty well if you have foods that we've inherited from the natural environment. But when things become pretty unnatural and we have all these concoctions and chemicals that comprise the modern food environment the system really breaks down, doesn't it? Yeah. And I think that a lot of people are often swayed by the idea as well. Those foods just taste better and that might be part of it. But I think that what we've come to realize, even in our human experiments where we change people's food environments... not to the same extent that Tony Sclafani did with his rats, but for a month at a time where we ask people to not be trying to gain or lose weight. And we match certain food environments for various nutrients of concern. You know, they overeat diets that are higher in these so-called ultra-processed foods and they'd spontaneously lose weight when we remove those from the diet. And they're not saying that the foods are any more or less pleasant to eat. There's this underlying sort of the liking of foods is somewhat separate from the wanting of foods as neuroscientists are beginning to understand the different neural pathways that are involved in motivation and reward as opposed to the sort of just the hedonic liking of foods. Even the simple explanation of 'oh yeah, the rats just like the food more' that doesn't seem to be fully explaining why we have these behaviors. Why it's more complicated than a lot of people make out. Let's talk about ultra-processed foods and boy, I've got two wonderful people to talk to about that topic. Julia, let's start with your opinion on this. So tell us about ultra-processed foods and how much of the modern diet do they occupy? So ultra-processed foods. Obviously there's an academic definition and there's a lot of debate about defining this category of foods, including in the US by the Health and Human Services. But the way I think about it is like, these are foods that contain ingredients that you don't use in your home kitchen. They're typically cooked. Concocted in factories. And they now make up, I think it's like 60% of the calories that are consumed in America and in other similar high-income countries. And a lot of these foods are what researchers would also call hyper palatable. They're crossing these pairs of nutrient thresholds like carbohydrate, salt, sugar, fat. These pairs that don't typically exist in nature. So, for the reasons you were just discussing they seem to be particularly alluring to people. They're again just like absolutely ubiquitous and in these more developed contexts, like in the US and in the UK in particular. They've displaced a lot of what we would think of as more traditional food ways or ways that people were eating. So that's sort of how I think about them. You know, if you go to a supermarket these days, it's pretty hard to find a part of the supermarket that doesn't have these foods. You know, whole entire aisles of processed cereals and candies and chips and soft drinks and yogurts, frozen foods, yogurts. I mean, it's just, it's all over the place. And you know, given that if the average is 60% of calories, and there are plenty of people out there who aren't eating any of that stuff at all. For the other people who are, the number is way higher. And that, of course, is of great concern. So there have been hundreds of studies now on ultra-processed foods. It was a concept born not that long ago. And there's been an explosion of science and that's all for the good, I think, on these ultra-processed foods. And perhaps of all those studies, the one discussed most is one that you did, Kevin. And because it was exquisitely controlled and it also produced pretty striking findings. Would you describe that original study you did and what you found? Sure. So, the basic idea was one of the challenges that we have in nutrition science is accurately measuring how many calories people eat. And the best way to do that is to basically bring people into a laboratory and measure. Give them a test meal and measure how many calories they eat. Most studies of that sort last for maybe a day or two. But I always suspected that people could game the system if for a day or two, it's probably not that hard to behave the way that the researcher wants, or the subject wants to deceive the researcher. We decided that what we wanted to do was bring people into the NIH Clinical Center. Live with us for a month. And in two two-week blocks, we decided that we would present them with two different food environments essentially that both provided double the number of calories that they would require to maintain their body weight. Give them very simple instructions. Eat as much or as little as you'd like. Don't be trying to change your weight. We're not going to tell you necessarily what the study's about. We're going to measure lots of different things. And they're blinded to their weight measurements and they're wearing loose fitting scrubs and things like that, so they can't tell if their clothes are getting tighter or looser. And so, what we did is in for one two-week block, we presented people with the same number of calories, the same amount of sugar and fat and carbs and fiber. And we gave them a diet that was composed of 80% of calories coming from these ultra-processed foods. And the other case, we gave them a diet that was composed of 0% of calories from ultra-processed food and 80% of the so-called minimally processed food group. And what we then did was just measured people's leftovers essentially. And I say we, it was really the chefs and the dieticians at the clinical center who are doing all the legwork on this. But what we found was pretty striking, which was that when people were exposed to this highly ultra-processed food environment, despite being matched for these various nutrients of concern, they overate calories. Eating about 500 calories per day on average, more than the same people in the minimally processed diet condition. And they gained weight and gained body fat. And, when they were in the minimally processed diet condition, they spontaneously lost weight and lost body fat without trying in either case, right? They're just eating to the same level of hunger and fullness and overall appetite. And not reporting liking the meals any more or less in one diet versus the other. Something kind of more fundamental seemed to have been going on that we didn't fully understand at the time. What was it about these ultra-processed foods? And we were clearly getting rid of many of the things that promote their intake in the real world, which is that they're convenient, they're cheap, they're easy to obtain, they're heavily marketed. None of that was at work here. It was something really about the meals themselves that we were providing to people. And our subsequent research has been trying to figure out, okay, well what were the properties of those meals that we were giving to these folks that were composed primarily of ultra-processed foods that were driving people to consume excess calories? You know, I've presented your study a lot when I give talks. It's nice hearing it coming from you rather than me. But a couple of things that interest me here. You use people as their own controls. Each person had two weeks of one diet and two weeks of another. That's a pretty powerful way of providing experimental control. Could you say just a little bit more about that? Yeah, sure. So, when you design a study, you're trying to maximize the efficiency of the study to get the answers that you want with the least number of participants while still having good control and being able to design the study that's robust enough to detect a meaningful effect if it exists. One of the things that you do when you analyze studies like that or design studies like that, you could just randomize people to two different groups. But given how noisy and how different between people the measurement of food intake is we would've required hundreds of people in each group to detect an effect like the one that we discovered using the same person acting as their own control. We would still be doing the study 10 years later as opposed to what we were able to do in this particular case, which is completed in a year or so for that first study. And so, yeah, when you kind of design a study that way it's not always the case that you get that kind of improvement in statistical power. But for a measurement like food intake, it really is necessary to kind of do these sorts of crossover type studies where each person acts as their own control. So put the 500 calorie increment in context. Using the old fashioned numbers, 3,500 calories equals a pound. That'd be about a pound a week or a lot of pounds over a year. But of course, you don't know what would happen if people were followed chronically and all that. But still 500 calories is a whopping increase, it seems to me. It sure is. And there's no way that we would expect it to stay at that constant level for many, many weeks on end. And I think that's one of the key questions going forward is how persistent is that change. And how does something that we've known about and we discuss in our books the basic physiology of how both energy expenditure changes as people gain and lose weight, as well as how does appetite change in a given environment when they gain and lose weight? And how do those two processes eventually equate at a new sort of stable body weight in this case. Either higher or lower than when people started the program of this diet manipulation. And so, it's really hard to make those kinds of extrapolations. And that's of course, the need for further research where you have longer periods of time and you, probably have an even better control over their food environment as a result. I was surprised when I first read your study that you were able to detect a difference in percent body fat in such a short study. Did that surprise you as well? Certainly the study was not powered to detect body fat changes. In other words, we didn't know even if there were real body fat changes whether or not we would have the statistical capabilities to do that. We did use a method, DXA, which is probably one of the most precise and therefore, if we had a chance to measure it, we had the ability to detect it as opposed to other methods. There are other methods that are even more precise, but much more expensive. So, we thought that we had a chance to detect differences there. Other things that we use that we also didn't think that we necessarily would have a chance to detect were things like liver fat or something like that. Those have a much less of an ability. It's something that we're exploring now with our current study. But, again, it's all exploratory at that point. So what can you tell us about your current study? We just wrapped it up, thankfully. What we were doing was basically re-engineering two new ultra-processed diets along parameters that we think are most likely the mechanisms by which ultra-processed meals drove increased energy intake in that study. One was the non-beverage energy density. In other words, how many calories per gram of food on the plate, not counting the beverages. Something that we noticed in the first study was that ultra-processed foods, because they're essentially dried out in the processing for reasons of food safety to prevent bacterial growth and increased shelf life, they end up concentrating the foods. They're disrupting the natural food matrix. They last a lot longer, but as a result, they're a more concentrated form of calories. Despite being, by design, we chose the overall macronutrients to be the same. They weren't necessarily higher fat as we often think of as higher energy density. What we did was we designed an ultra-processed diet that was low in energy density to kind of match the minimally processed diet. And then we also varied the number of individual foods that were deemed hyper palatable according to kind of what Julia said that crossed these pairs of thresholds for fat and sugar or fat and salt or carbs and salt. What we noticed in the first study was that we presented people with more individual foods on the plate that had these hyper palatable combinations. And I wrestle with the term terminology a little bit because I don't necessarily think that they're working through the normal palatability that they necessarily like these foods anymore because again, we asked people to rate the meals and they didn't report differences. But something about those combinations, regardless of what you call them, seemed to be driving that in our exploratory analysis of the first study. We designed a diet that was high in energy density, but low in hyper palatable foods, similar to the minimally processed. And then their fourth diet is with basically low in energy density and hyper palatable foods. And so, we presented some preliminary results last year and what we were able to show is that when we reduced both energy density and the number of hyper palatable foods, but still had 80% of calories from ultra-processed foods, that people more or less ate the same number of calories now as they did when they were the same people were exposed to the minimally processed diet. In fact they lost weight, to a similar extent as the minimally processed diet. And that suggests to me that we can really understand mechanisms at least when it comes to calorie intake in these foods. And that might give regulators, policy makers, the sort of information that they need in order to target which ultra-processed foods and what context are they really problematic. It might give manufacturers if they have the desire to kind of reformulate these foods to understand which ones are more or less likely to cause over consumption. So, who knows? We'll see how people respond to that and we'll see what the final results are with the entire study group that, like I said, just finished, weeks ago. I respond very positively to the idea of the study. The fact that if people assume ultra-processed foods are bad actors, then trying to find out what it is about them that's making the bad actors becomes really important. And you're exactly right, there's a lot of pressure on the food companies now. Some coming from public opinion, some coming from parts of the political world. Some from the scientific world. And my guess is that litigation is going to become a real actor here too. And the question is, what do you want the food industry to do differently? And your study can really help inform that question. So incredibly valuable research. I can't wait to see the final study, and I'm really delighted that you did that. Let's turn our attention for a minute to food marketing. Julia, where does food marketing fit in all this? Julia - What I was very surprised to find while we were researching the book was this deep, long history of calls against marketing junk food in particular to kids. I think from like the 1950s, you have pediatrician groups and other public health professionals saying, stop this. And anyone who has spent any time around small children knows that it works. We covered just like a little, it was from an advocacy group in the UK that exposed aid adolescents to something called Triple Dip Chicken. And then asked them later, pick off of this menu, I think it was like 50 items, which food you want to order. And they all chose Triple Dip chicken, which is, as the name suggests, wasn't the healthiest thing to choose on the menu. I think we know obviously that it works. Companies invest a huge amount of money in marketing. It works even in ways like these subliminal ways that you can't fully appreciate to guide our food choices. Kevin raised something really interesting was that in his studies it was the foods. So, it's a tricky one because it's the food environment, but it's also the properties of the foods themselves beyond just the marketing. Kevin, how do you think about that piece? I'm curious like. Kevin - I think that even if our first study and our second study had turned out there's no real difference between these artificial environments that we've put together where highly ultra-processed diets lead to excess calorie intake. If that doesn't happen, if it was just the same, it wouldn't rule out the fact that because these foods are so heavily marketed, because they're so ubiquitous. They're cheap and convenient. And you know, they're engineered for many people to incorporate into their day-to-day life that could still promote over consumption of calories. We just remove those aspects in our very artificial food environment. But of course, the real food environment, we're bombarded by these advertisements and the ubiquity of the food in every place that you sort of turn. And how they've displaced healthy alternatives, which is another mechanism by which they could cause harm, right? It doesn't even have to be the foods themselves that are harmful. What do they displace? Right? We only have a certain amount the marketers called stomach share, right? And so, your harm might not be necessarily the foods that you're eating, but the foods that they displaced. So even if our experimental studies about the ultra-processed meals themselves didn't show excess calorie intake, which they clearly did, there's still all these other mechanisms to explore about how they might play a part in the real world. You know, the food industry will say that they're agnostic about what foods they sell. They just respond to demand. That seems utter nonsense to me because people don't overconsume healthy foods, but they do overconsume the unhealthy ones. And you've shown that to be the case. So, it seems to me that idea that they can just switch from this portfolio of highly processed foods to more healthy foods just doesn't work out for them financially. Do you think that's right? I honestly don't have that same sort of knee jerk reaction. Or at least I perceive it as a knee jerk reaction, kind of attributing malice in some sense to the food industry. I think that they'd be equally happy if they could get you to buy a lot and have the same sort of profit margins, a lot of a group of foods that was just as just as cheap to produce and they could market. I think that you could kind of turn the levers in a way that that would be beneficial. I mean, setting aside for example, that diet soda beverages are probably from every randomized control trial that we've seen, they don't lead to the same amount of weight gain as the sugar sweetened alternatives. They're just as profitable to the beverage manufacturers. They sell just as many of them. Now they might have other deleterious consequences, but I don't think that it's necessarily the case that food manufacturers have to have these deleterious or unhealthy foods as their sole means of attaining profit. Thanks for that. So, Julia, back to you. You and Kevin point out in your book some of the biggest myths about nutrition. What would you say some of them are? I think one big, fundamental, overarching myth is this idea that the problem is in us. That this rise of diet related diseases, this explosion that we've seen is either because of a lack of willpower. Which you have some very elegant research on this that we cite in the book showing willpower did not collapse in the last 30, 40 years of this epidemic of diet related disease. But it's even broader than that. It's a slow metabolism. It's our genes. Like we put the problem on ourselves, and we don't look at the way that the environment has changed enough. And I think as individuals we don't do that. And so much of the messaging is about what you Kevin, or you Kelly, or you Julia, could be doing better. you know, do resistance training. Like that's the big thing, like if you open any social media feed, it's like, do more resistance training, eat more protein, cut out the ultra-processed foods. What about the food environment? What about the leaders that should be held accountable for helping to perpetuate these toxic food environments? I think that that's this kind of overarching, this pegging it and also the rise of personalized nutrition. This like pegging it to individual biology instead of for whatever the claim is, instead of thinking about how did environments and don't want to have as part of our lives. So that's kind of a big overarching thing that I think about. It makes sense. So, let's end on a positive note. There's a lot of reason to be concerned about the modern food environment. Do you see a helpful way forward and what might be done about this? Julia, let's stay with you. What do you think? I think so. We spent a lot of time researching history for this book. And a lot of things that seem impossible are suddenly possible when you have enough public demand and enough political will and pressure. There are so many instances and even in the history of food. We spend time with this character Harvey Wiley, who around the turn of the century, his research was one of the reasons we have something like the FDA protecting the food supply. That gives me a lot of hope. And we are in this moment where a lot of awareness is being raised about the toxic food environment and all these negative attributes of food that people are surrounded by. I think with enough organization and enough pressure, we can see change. And we can see this kind of flip in the food environment that I think we all want to see where healthier foods become more accessible, available, affordable, and the rest of it. Sounds good. Kevin, what are your thoughts? Yes, I just extend that to saying that for the first time in history, we sort of know what the population of the planet is going to be that we have to feed in the future. We're not under this sort of Malthusian threat of not being able to know where the population growth is going to go. We know it's going to be roughly 10 billion people within the next century. And we know we've got to change the way that we produce and grow food for the planet as well as for the health of people. We know we've got to make changes anyway. And we're starting from a position where per capita, we're producing more protein and calories than any other time in human history, and we're wasting more food. We actually know we're in a position of strength. We don't have to worry so acutely that we won't be able to provide enough food for everybody. It's what kind of food are we going to produce? How are we going to produce it in the way that's sustainable for both people and the planet? We have to tackle that anyway. And for the folks who had experienced the obesity epidemic or finally have drugs to help them and other kinds of interventions to help them. That absolve them from this idea that it's just a matter of weak willpower if we finally have some pharmaceutical interventions that are useful. So, I do see a path forward. Whether or not we take that is another question. Bios Dr. Kevin Hall is the section chief of Integrative Physiology Section in the Laboratory of Biological Modeling at the NIH National Institute of Diabetes and Digestive and Kidney Diseases. Kevin's laboratory investigates the integrative physiology of macronutrient metabolism, body composition, energy expenditure, and control of food intake. His main goal is to better understand how the food environment affects what we eat and how what we eat affects our physiology. He performs clinical research studies as well as developing mathematical models and computer simulations to better understand physiology, integrate data, and make predictions. In recent years, he has conducted randomized clinical trials to study how diets high in ultra-processed food may cause obesity and other chronic diseases. He holds a Ph.D. from McGill University. Julia Belluz is a Paris-based journalist and a contributing opinion writer to the New York Times, she has reported extensively on medicine, nutrition, and global public health from Canada, the US, and Europe. Previously, Julia was Vox's senior health correspondent in Washington, DC, a Knight Science Journalism fellow at the Massachusetts Institute of Technology in Cambridge, and she worked as a reporter in Toronto and London. Her writing has appeared in a range of international publications, including the BMJ, the Chicago Tribune, the Economist, the Globe and Mail, Maclean's, the New York Times, ProPublica, and the Times of London. Her work has also had an impact, helping improve policies on maternal health and mental healthcare for first responders at the hospital- and state-level, as well as inspiring everything from scientific studies to an opera. Julia has been honored with numerous journalism awards, including the 2016 Balles Prize in Critical Thinking, the 2017 American Society of Nutrition Journalism Award, and three Canadian National Magazine Awards (in 2007 and 2013). In 2019, she was a National Academies of Sciences, Engineering, and Medicine Communications Award finalist. She contributed chapters on public health journalism in the Tactical Guide to Science Journalism, To Save Humanity: What Matters Most for a Healthy Future, and was a commissioner for the Global Commission on Evidence to Address Societal Challenges.

In this throwback episode, Leila (@LeilaHormozi) breaks down branding into four tactical principles you can apply immediately. She shares how associations shape your brand's strength, why you must trade today's brand for tomorrow's growth, and how repetition creates market dominance.Want to scale your business? Apply for one of our scaling workshops here: https://www.acquisition.com/podlWelcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we're creating an unshakeable business.Want to scale your business? Click here.Follow Leila Hormozi's Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition

Matt LeMay spent 13 years as a music critic at Pitchfork before becoming one of product management's most influential voices. He's consulted with companies from startups to Fortune 500s and authored two essential PM books, including Impact-First Product Teams. After watching countless product teams get laid off despite “doing everything right,” he discovered a harsh truth: most PMs are optimizing for the wrong things.In this conversation, you'll learn:1. The one question that predicts if your team will survive the next layoffs (and why most teams can't answer it)2. Why following product “best practices” perfectly can actually accelerate your path to unemployment3. The “low-impact PM death spiral”—how teams accidentally make themselves irrelevant4. How to push back on executives without saying “no” (the options, plus a recommendation framework)5. The counterintuitive reason why the happiest PMs are also the most commercially minded6. The Liz Phair review that made Matt an internet villain for 22 years—and what it taught him about product management—Brought to you by:Enterpret—Transform customer feedback into product growth: https://enterpret.com/lennyPragmatic Institute—Industry‑recognized product, marketing, and AI training & certifications: https://pragmaticinstitute.com/lennyClaude.ai—The AI for problem solvers and enterprise: http://claude.ai/—Transcript: https://www.lennysnewsletter.com/p/the-one-question-that-saves-product-careers-matt-lemay—My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/168109376/my-biggest-takeaways-from-this-conversation—Where to find Matt LeMay:• Instagram: https://www.instagram.com/mttlmy• LinkedIn: https://www.linkedin.com/in/mattlemay/• Website: https://mattlemay.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Matt LeMay(04:23) Matt's background and transition to product management(06:47) The goal of Matt's new book(12:00) How to stress test your thinking as a PM(15:32) Thinking like the CEO(17:33) The role of a product manager(23:36) The low-impact PM death spiral(27:47) Case study: Mailchimp's transition to a platform company(32:53) Radical acceptance(41:24) Embracing constraints in product management(44:23) Steps to become an impact-first product team(49:38) Setting effective goals(01:02:15) Prioritization and impact estimation(01:07:58) Navigating stakeholder management(01:12:35) Summarizing the 3 steps(01:16:36) Lightning round and final thoughts—Referenced:• Pitchfork: https://pitchfork.com/• Daniel Ek's memo: https://newsroom.spotify.com/2023-12-04/an-update-on-december-2023-organizational-changes/• How to create a winning product strategy | Melissa Perri: https://www.lennysnewsletter.com/p/how-to-create-a-winning-product-strategy• Everything you've ever wanted to know about SAFe and the product owner role | Melissa Perri (author, founder of Product Institute): https://www.lennysnewsletter.com/p/product-owners-melissa-perri• Mailchimp: https://mailchimp.com/• Intuit: https://www.intuit.com/• Natalia Williams on LinkedIn: https://www.linkedin.com/in/nataliatwilliams/• The ultimate guide to OKRs | Christina Wodtke (Stanford): https://www.lennysnewsletter.com/p/the-ultimate-guide-to-okrs-christina• Miro: https://miro.com/• Prioritizing: https://www.lennysnewsletter.com/p/prioritizing• Temptation Island on Netflix: https://www.netflix.com/title/81744518• Mark L. Walberg's website: https://markwalbergtv.com/about• Antiques Roadshow on PBS: https://www.pbs.org/wgbh/roadshow/• Milkman amp: https://milkmansound.com/collections/amplifiers/products/the-amp• Matt's review of Liz Phair's self-titled album: https://pitchfork.com/reviews/albums/6255-liz-phair/• Pitchfork Critic Apologizes for Bashing Liz Phair Album; Singer Graciously Accepts: https://variety.com/2019/music/news/pitchfork-critic-apologizes-liz-phair-album-review-zero-score-1203326897/• RedMonk: https://redmonk.com/—Recommended books:• Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After: https://www.amazon.com/Product-Management-Practice-Practical-Tactical/dp/1098119738/r• Impact-First Product Teams: Define Success. Do Work That Matters. Be Indispensable.: https://www.amazon.com/Impact-first-Product-Teams-Success-Indispensable/dp/B0DVH4R3QJ• Escaping the Build Trap: How Effective Product Management Creates Real Value: https://www.amazon.com/Escaping-Build-Trap-Effective-Management/dp/B08B46C8R1/• Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results: https://www.amazon.com/Radical-Focus-Achieving-Important-Objectives/dp/0996006028• The Wisdom of Insecurity: A Message for an Age of Anxiety: https://www.amazon.com/Wisdom-Insecurity-Message-Age-Anxiety/dp/0307741206/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

Welcome to the VET S.O.S. Podcast! In this episode, Shawn and Dr. Hira talk with Matthew Louis, acclaimed author of Mission Transition and Hiring Veterans, and a leading voice in the military transition space.Matt discusses his own journey from the Army to the corporate world, how he's helping bridge the civil-military divide, and why employment is the cornerstone of successful transition. You'll hear insights on:Translating military skills to civilian careersBuilding veteran-inclusive hiring programsSupporting military spouses and senior leaders in transitionLeveraging free tools like PurePost and matthewjlouis.com for long-term successWhether you're a service member, veteran, employer, or advocate, this episode is packed with tactical takeaways and inspiration to help you thrive after service.

In this insightful episode, sales leaders Eric Watkins, Jeff Winters, and Amy Milner engage in a dynamic discussion, sharing their hard-won expertise and tackling some of the most pressing challenges facing sales teams today. The conversation kicks off with an examination of effective strategies for compensating sales development representatives (SDRs). The hosts explore the delicate balance of metrics, from appointment setting to closed deals, and provide a framework for aligning SDR incentives with overall business goals. The discussion then shifts to a "Start, Bench, Cut" analysis of various marketing channels, as the panelists critically evaluate the evolving landscape of prospecting tactics. From the resurgence of cold calling to the shifting tides of digital advertising, this interactive segment offers a unique perspective on optimizing the marketing mix. Rounding out the episode, the hosts unveil their "Mount Rushmore" of the most cringe-worthy sales phrases, providing valuable insights on how to avoid common pitfalls and elevate the customer experience. Throughout the conversation, the hosts draw on their extensive industry experience to deliver actionable strategies that sales professionals can immediately implement. Listeners will come away with a renewed sense of confidence, armed with the tools and insights needed to navigate the ever-changing sales landscape and drive sustainable growth for their organizations

6 Essential Steps to Successfully Launch Your Microschool: A Tactical Guide for Educators Ready to Transform Learning Ready to turn your dream of starting a microschool into reality? In this episode, we break down the critical components you need to know to launch with confidence. From pre-enrollment planning to marketing strategies and beyond, we share actionable insights that will set you up for success. Whether you're just beginning or refining your plans, this episode is packed with tips to help you build a thriving microschool that meets the needs of your community. What You'll Learn in This Episode: Why Microschools Are the Future of Education Discover the growing demand for personalized learning and why now is the perfect time to launch your own microschool. The Power of a Launch Checklist Learn why having a structured plan is essential to stay organized, focused, and confident throughout the process. An Overview of the 6-Step Launch Checklist:   How to lay the foundation with effective Pre-Enrollment Planning. The must-know tactics to create and optimize Marketing Funnels that attract families. Why Interest Forms are a game-changer for tracking and following up with potential families. The secrets to hosting engaging Tours that leave a lasting impression. Tips for consistent Follow-Up to turn interest into enrollment. Steps to ensure a smooth transition for Ready-to-Enroll Families. Launching a microschool is no small feat, but with the right strategy and mindset, it's entirely achievable. This episode provides a glimpse into the tools and techniques used by successful microschool founders to launch with clarity and purpose. Don't miss out on these essential insights!   If you enjoyed this episode, don't forget to subscribe, leave a 5-star review, and share it with other educators and parents who are passionate about innovative education. Your support helps us continue to share actionable advice and inspire more leaders to transform learning through microschools. Podbean Description- Add to AI Generated Notes https://docs.google.com/document/d/1U6fo-WjzSucdYZ3KxLjRITaxl3a0VhZsUITtu7BGbnM/edit?usp=sharing   Microschool Masterminds. Teacher Let Your Light Shine Microschool, Learning Pod, Tutoring and Homeschool Business Coaching We also invite you to join your new FAVORITE online community full of resources, templates, videos, LIVE Q and A, Group Coaching and New Monthy Content Centered around your Educational Entrepreneurship Needs! Microschool Masterminds, designed to help you start or grow your micro school by maximizing your time, optimizing your finances, and mastering your marketing. Whether you are a seasoned microschool owner or a teacher with a dream, Microschool Masterminds provides a dedicated space to share resources, collaborate with fellow educators, and access expert guidance. Join us as we embark on this journey together. Your dreams are about to take flight. No more fears, no more hesitations. Microschool Masterminds is here to fuel your journey. It's your time. Your destiny awaits. Let's soar together into a future of limitless possibilities. VELA Organization: VELA Education Fund Join our Mastermind Program! Teacher Let Your Light Shine Microschool, Learning Pod, Tutoring and Homeschool Business Coaching Launch and Scale Your Microschool or Homeschool Hybrid by Maximizing Your Time, Optimizing Your Finances and Mastering Your Marketing! With our program, you'll confidently navigate the journey of starting or growing your educational venture, equipped with the tools and support needed to achieve lasting success! Teacher Let Your Light Shine Microschool, Learning Pod, Tutoring and Homeschool Business Coaching Join Our Facebook Group for a supportive community and the “best place on the corner of the internet” Teacher, Let Your Light Shine's Microschool Community | Facebook Book a Clarity Coaching Session: Teacher Let Your Light Shine Microschool, Learning Pod, Tutoring and Homeschool Business Coaching Get started on your dream school right now! Get all the documents you need to jumpstart, market and enroll students! Teacher Let Your Light Shine Microschool, Learning Pod, Tutoring and Homeschool Business Coaching We have step-by-step instructions to help you write powerful marketing brochures, enrollment forms, introductory packets, and so much more! You'll also find easy-to-use templates made to simplify your creation process, as well as beautiful real-life examples used by my micro-school, Lighthouse Learning, to give you creative inspiration when designing your very own forms. You will be able to seal the deal with peace and clarity when you hand deliver your new handbook and contract. Tune in to today's episode to find out more and head over to our shop to purchase your documents at Teacher Let Your Light Shine Microschool, Learning Pod, Tutoring and Homeschool Business Coaching

"You have to check out your ego. Your ego's gone for this. You don't care about what other people think." In this episode, Alex (@AlexHormozi) explains a step by step process to make and keep your first $100,000, if that's a goal you're striving for in your current seasonWelcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

We need to get rid of the fluffy, bad advice around branding. On today's episode, I share with you the tactical advice I've learned over the last 3 years of how to build a brand that actually sticks.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we're creating an unshakeable business.Follow Leila Hormozi's Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition

In this episode of Ambitious, we tackle an often overlooked yet crucial subject: how to navigate personal crises while maintaining your business operations. Kate shares insights and strategies gained from personal experiences and client interactions, detailing the different ways entrepreneurs can manage business responsibilities during emotionally challenging times. Key areas discussed include the importance of acknowledging reality, resetting your state, triaging tasks, leveraging support systems, and redefining success metrics. Whether you're currently facing a crisis or preparing for future challenges, this episode offers a comprehensive toolkit to help you steer your business through turbulent waters without losing sight of personal well-being. (04:56) Transitioning Leadership in Crisis (11:59) Accepting and Acknowledging Your Reality (22:01) Gaining Clarity and Navigating Life After a Broken Dream (27:00) How to Navigate Prioritizing During a Crisis (34:37) Delegating Tasks for Self Preservation (39:55) Combatting Catastrophizing Thoughts (47:42) Steps to Navigating Business Amidst a Personal Crisis To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.

Shawn T. Smith is a clinical psychologist and the author of various books, including his best-seller, The Tactical Guide to Woman. During our conversation, Shawn talks about green flags in women, depression as a symptom rather than an illness, advice for men who are depressed, shame and love, the importance of tribe and purpose in a man's life, and the lack of scripts for healthy men in modern culture.------------Book a meeting with Dan------------Keep Talking SubstackRate on SpotifyRate on Apple PodcastsSocial media and all episodes------------Support via VenmoSupport on SubstackSupport on Patreon------------00:00 Intro01:22 Green flags in women 03:53 Prioritizing the long-term over the short-term 05:57 The importance of habits 08:31 Love and shame in a man's life 17:08 The importance of having a male tribe 20:48 Men's hunger for talking honestly about relationships 23:29 Depression in men 26:28 Causes of depression in men 29:37 Depression is like a fever - a symptom, not the cause 33:19 Vetting women with no optionality 36:52 Purpose in a man's life 43:51 The role of men and fathers in society 50:40 Dealing with pushback while striving toward goals 53;00 Advice Shawn would give to his young daughter

In this video we discuss a tactical guide build sustainable upper body strength. From essential movements to proper execution, reps, and sets, this comprehensive guide will set you on the path to achieving your fitness goals. Timestamps: 0:00 - Introduction: Overview of Upper Body Strength Building 0:27 - The Importance of Upper Body Strength 0:56 - Four Key Movements: Bench Press, Dip, Dumbbell Row, and Pull-up 3:30 - Detailed Execution Tips: Controlling the Descent and Full Range of Motion 7:32 - Ideal Reps and Sets: Building Strength Effectively 9:59 - Duration and Frequency: How Long to Follow This Routine 12:00 - Integrating These Movements into Your Regular Workouts 13:08 - Individual Design Program: Personalized Training Plans 13:59 - Final Thoughts: Tips for Consistency and Success If you're looking to build upper body strength, this is the ultimate starting point. Share this video with friends who could benefit, and don't forget to like, comment, and subscribe for more fitness insights! Cheers! Coach Berek --- Send in a voice message: https://podcasters.spotify.com/pod/show/theequitypodcast/message

Best of February 2024 Episodes:Episode 95 - "Expand Your Empire 19: Entrepreneurial Wisdom"Shawn Rider discusses the importance of empowering oneself during moments of transition in entrepreneurship.Emphasis on manifesting positivity and believing in one's capabilities to tackle challenges.Key takeaway: Focusing on possibilities rather than pitfalls.Episode 96 - "From Military Discipline to Entrepreneurial Mastery"Shawn Rider emphasizes the significance of the internal journey for true fulfillment.Highlighting the misconception of seeking external validation for happiness.Key takeaway: Happiness comes from within, not from external circumstances.Episode 97 - "Mastering Resilience and Ownership"Discussion on exploring interests and investing in self-development.Importance of being proactive and making decisions aligned with long-term goals.Key takeaway: Investing in oneself is crucial for success and resilience.Episode 98 - "A Tactical Guide to Quitting Wisely"Shawn Rider challenges listeners to focus on the future and make proactive decisions.Emphasis on avoiding dwelling on sunk costs and aligning actions with future goals.Key takeaway: Quitting wisely involves considering future aspirations and taking proactive steps.Episode 99 - "Maximizing Wealth with Tactical Financial Strategies"Discussion on being a steward of money and creating value through financial management.Shawn Rider emphasizes profit-first thinking and optimizing growth and protection.Key takeaway: Effective financial strategies involve managing income, expenses, and creating value in the world.Episode 100 - "What Is The Tactical Empire?"Overview of The Tactical Empire's focus on optimization in all areas of life.Emphasis on the supportive community and accountability within The Tactical Empire.Key takeaway: The Tactical Empire provides a network of problem solvers and support for personal and professional growth.You can connect with Shawn Rider on Facebook and Instagram. If what you heard resonated with you, you can find Jeff on Instagram, Facebook. If you're interested you can visit The Tactical Empire's website https://www.thetacticalempire.com/home-4169. And don't forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word!

On this episode today I'm tackling one of the biggest issues for men, being lonely. Truly lonely. Even when surrounded by other people, men today are lonely in their souls, and it's a pain unlike anything else. Guys it has to change, it can't remain as it is. There is something you can do about it, and that's what I'm going to talk about on this episode. So let's get started. Important Links: Join the Significant Man Fellowship:https://significantman.com/the-fellowship/  Get Warren's book, Tactical Guide to the Bible:https://www.amazon.com/dp/B0CVS8V914 Get Warren's book, Today Daddy?https://www.amazon.com/dp/B074CPSJZ4 Join the Christian Men's Communityhttps://community.significantman.com/

Since 2016, the concept of The Savvy Dentist Podcast was to share the best thinking, the best ideas and the best practices from other industries, and bring them back to dentists so that you can adopt them for your own. So you can create the practice and the life that you ultimately want to create. Thank you to each of you who have tuned in over the last eight years, whether you're a regular listener or a sometimes listener, we really appreciate you.  Business is becoming more competitive, the marketplace is becoming more sophisticated and therefore the practice management techniques that were prevalent in the early 2000s, no longer apply today. As practice owners today, we need to have more advanced thinking than we've ever needed in the past. If you want to have a business that you love, that you get to run, then we need to jettison that old thinking and we need to embrace new thinking.  In this episode of The Savvy Dentist Podcast Dr. Jesse Green shares some fresh current day tactical small business lessons he has learnt over many decades in business to help you build a viable and profitable practice.

Today's episode of the podcast is going to be a little bit different. Normally on this show, I have something planned, something written out, something specific that I'm going to share with the folks who are listening, but this is going to be different. As someone who talks about all sorts of issues, all sorts of topics for Christian men, I get asked a lot of random-seeming questions. So what I'm going to do on the show today is I'm going to respond to, I'm going to answer a handful of those different questions. This will be a wide range of topics, with me sharing my thoughts on different issues, on things that get asked to me, as they all relate to Christian men. This will be a little bit more free-flowing, and should be a whole lot of fun, so let's get started. Here are the questions answered:  Advice to husbands and wives about men fixing things in the relationship?What are the different types of Bible Translations?What is a main challenge that men face today?What is something from Christianity that I struggle with?What is something from Christianity that I don't struggle with?What are my favorite Old and New Testament books?Who am I going to vote for?How do I deal with haters online? Important Links: Get Warren's book, Tactical Guide to the Bible:https://www.amazon.com/dp/B0CVS8V914 Get Warren's book, Today Daddy?https://www.amazon.com/dp/B074CPSJZ4 Join the Christian Men's Communityhttps://community.significantman.com/ 

Over the years of leading events for men and working with men, something common that comes up is questions about the Bible. There are so many questions. Who wrote it? When was it written? Who was it written to? How is it structured? What are the Old and New Testaments about? What are the individual books about? And tons more.Because of these kinds of questions, I've written a new book called the Tactical Guide to the Bible, available at Amazon right now. And in today's episode, I'm going to answer some of these big questions about the Bible. .. so, let's get started. Questions answered in this episode: What is the Bible?How is the Bible structured?Who wrote the Bible?When was the Bible written? There is so much more than one short episode can cover, exploring the Bible is a lifelong journey. Get your copy of the Tactical Guide to the Bible today: https://www.amazon.com/Tactical-Guide-Bible-introduction-influential/dp/B0CVS8V914

https://youtube.com/c/ami1649 --- Send in a voice message: https://podcasters.spotify.com/pod/show/ami1649/message

The beauty industry thrives at the cutting edge of Social Commerce and Brand Advocacy. It's fast-moving, easily visual, and fully embraced by creators. Join Paul & Verity LIVE from the Social Commerce Summit: London 2024, at the dynamic intersection of beauty, commerce, and community. They're joined by industry insiders, Charlotte Geoghan (Head of Brand Marketing @ REFY), Camilla Craven (Fractional CMO, ex-Charlotte Tilbury, and ex-FaceGym), and Hannah Sheanan (Head of Social @ ELEMIS). Their tactical conversation dives deep into: The changing dynamics of Social Commerce and Advocacy in the beauty space; from the rise of nano influencers and the concept of ROBO (Research Online, Buy Offline), to the resurgence of OG word-of-mouth marketing and the pivotal role of in-store experiences to bridge the digital divide.REFY's remarkable journey over the last 18 months, dissecting the factors that propelled the brand's success and sharing the secrets behind what makes REFY one of the hottest beauty brands right now.Nailing the briefing process when working with creators, and the success formula ELEMIS has cracked when it comes to the creative execution of conversion briefs.The art of working with creators across the entire marketing funnel – from awareness, to conversion, to creating conversations. REFY shares success in partnering with nano and micro-influencers to deliver authentic product education, while ELEMIS leverages affiliate marketing to fuel a content-making machine. They do both while driving Advocacy, and fostering stronger connections with customers. Tune in to gain practical strategies and considerations that are necessary for navigating the changing retail, marketing and influencer landscape in the beauty industry. Rate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Camilla, Charlotte & Hannah:Camilla's LinkedInCharlotte's LinkedInHannah's LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Key Moments[00:00] Introduction to the topic and guest Shawn Rider.[05:15] Shawn shares personal weekend experiences, highlighting the value of family and flexibility.[10:30] Jeff discusses the process of decluttering and moving, reflecting on personal transitions.[15:45] The conversation shifts to evaluating accomplishments in the first month of 2024 and setting goals.[20:00] Discussion on the significance of consistency and adapting to life's changes.[25:00] The concept of quitting and its implications on personal and professional growth.[30:00] The psychological and emotional aspects of ending or changing life chapters.[35:00] Strategies for making informed decisions about quitting and moving forward.[40:00] The importance of self-care and understanding personal worth amidst change.[45:00] Closing thoughts on the power of action and embracing new opportunities.You can connect with Shawn Rider on Facebook and Instagram. If what you heard resonated with you, you can find Jeff on Instagram, Facebook. If you're interested you can visit The Tactical Empire's website https://www.thetacticalempire.com/home-4169. And don't forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word!

Chapter 1 What's The Startup Owners Manual Book by Steve BlankThe Startup Owner's Manual is a comprehensive guidebook written by Steve Blank and Bob Dorf. It provides step-by-step instructions and advice for building successful startups. The book offers practical insights and tools for every stage of the startup process, from idea development to customer acquisition and scaling.Steve Blank, a renowned entrepreneur and educator, is known for developing the Lean Startup methodology, which focuses on building and iterating quickly using customer feedback. The Startup Owner's Manual incorporates this methodology and features numerous case studies, templates, and checklists to help entrepreneurs reduce the risk and uncertainty associated with starting a new business.The book is divided into two parts: "The Startup Owner's Manual Strategy Guide" and "The Startup Owner's Manual Tactical Guide." The Strategy Guide focuses on developing a customer-centric business model and verifying it through customer discovery and validation. The Tactical Guide provides guidance on executing the business model, including customer creation, channel building, and hiring.Whether you are a first-time entrepreneur or an experienced startup founder, The Startup Owner's Manual serves as a comprehensive resource to guide you through the startup journey.Chapter 2 Is The Startup Owners Manual Book A Good BookThe Startup Owner's Manual by Steve Blank is widely regarded as a valuable resource for entrepreneurs. It is considered a good book because it provides practical guidance and insights on starting and scaling a startup. The book covers various topics such as customer development, business model canvas, and lean startup methodologies. It also includes real-world examples and case studies to illustrate key concepts. Many entrepreneurs and experts in the startup ecosystem recommend this book for its comprehensive approach to building a successful startup.Chapter 3 The Startup Owners Manual Book by Steve Blank Summary"The Startup Owner's Manual" by Steve Blank is a comprehensive guide for entrepreneurs looking to start and grow a successful startup. The book provides practical advice and actionable steps to help entrepreneurs understand their customers, validate their ideas, and build a scalable business.The main premise of the book is the concept of "customer development," which emphasizes the importance of understanding customers' needs and feedback throughout the startup journey. Blank introduces the Customer Development process, which consists of four steps: customer discovery, customer validation, customer creation, and company building.In the first step, customer discovery, entrepreneurs aim to identify their target customer segment and gain deep insights into their problems, preferences, and behaviors. The book emphasizes the importance of talking to potential customers early and frequently to validate assumptions and iterate on ideas.Once entrepreneurs gain a clear understanding of their customers and their needs, they move to the second step, customer validation. This involves testing and validating the business hypothesis by getting customers to commit to purchase or use the product or service. Blank emphasizes the importance of building minimum viable products (MVPs) and conducting experiments to gather data and feedback that can inform product development decisions.In the third step, customer creation, entrepreneurs focus on scaling and acquiring customers. Blank introduces various marketing and sales strategies to help startups effectively reach and convert their target customers. The book also discusses the importance of building a minimum viable channel, which involves finding the

Today, we have a special guest, Jay Clouse, a seasoned creator and entrepreneur, here to share his wisdom and strategies in what we like to call 'The Creator MBA.' This episode is packed with actionable advice and tactical tips that every creator, regardless of their niche, can apply to their journey.

In this episode of the Duct Tape Marketing Podcast, I interviewed Russell Henneberry, a renowned digital marketing consultant, speaker, and the founder of The Clikk newsletter. Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. Russell shares invaluable insights on the resurgence of email newsletters. As the founder of The Clikk, Russell has witnessed the evolving landscape of newsletters, recognizing them as a powerful intersection of content marketing and direct response promotion. In this eye-opening discussion, Russell mentions the significance of email newsletters as a prime platform for making direct calls to action. Highlighting the importance of engagement derived from content marketing, he guides us through the balance of providing valuable content while seamlessly integrating strategic calls to action.   Key Takeaways: Russell Henneberry provides the tactical strategies to transform subscribers into revenue. Discover the resurgence of email newsletters as a dynamic tool for content marketing and direct response promotion. Russell emphasizes the art of crafting engaging content with a purpose, seamlessly balancing information, inspiration, and entertainment. Dive into the approach of nurturing subscribers towards meaningful engagement and strategic calls to action. Uncover diversified monetization strategies, including advertising, consulting, and info products, ensuring a sustainable and profitable newsletter business. Learn crucial metrics for success, from open rates to the quality of subscribers. Russell Henneberry provides a roadmap for mastering newsletters, offering insights to elevate your digital marketing strategy and turn subscribers into a valuable revenue stream. More About Russell Henneberry: Connect with Russell on LinkedIn - linkedin.com/in/russhenneberry/ Visit TheClikk.com - theclikk.com/ Get a copy of Digital Marketing for Dummies - amazon.com/Digital-Marketing-Dummies-Business-Personal/dp/1119235596 Learn more about your ad choices. Visit megaphone.fm/adchoices

Brent discusses passive foreign investment companies (PFICs). He explains what they are, how they can appear in surprising places, their complex taxation, and gives tactical ideas about how to deal with these assets.

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. In addition, Brynne is the Co-host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling. In this podcast for managers, Audrey, Lee and Brynne discuss:  -Why and how to keep your social channels authentic -Overhauling your LinkedIn.com profile for a different audience -Mindset shift for managers on their social media profiles/channels -AI use in social selling/ChatGPT usage tips "The number one mistake managers make is they treat Linkedin as a cold calling tool because the simply don't understand the power of it.”– Brynne Tillman Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Brynne Tillman https://socialsaleslink.com https://Linkedin.com/in/BrynneTillman https://twitter.com/socialsaleslink Connect with Manage Smarter Hosts ·         Website: ManageSmarter.com  ·         LinkedIn: Audrey Strong                                                                    ·         LinkedIn: C. Lee Smith   Connect with SalesFuel ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

A few weeks back, Brian had the opportunity to switch seats, appearing as a guest on the “Still Standing with Alli Patterson” podcast. Together, they talked about masculinity, why it's hard to feel compassion for men, and the five things men always do that boys will avoid at all costs. It's a hard-hitting conversation that will push you to keep taking ground in your own life.  This is your last opportunity to pre-order two new books in the Five Marks of a Man library—a fully updated version of the original The Five Marks of a Man, as well as a new Tactical Guide designed to implement the marks into your life. All pre-orders qualify for a free poster download. Find more information at briantome.com/fivemarks.

Joining me today is the legendary and very humble Dr. Shawn T. Smith, author of books such as The Tactical Guide to Women, The Woman's Guide To How Men Think, The Practical Guide to Men, Surviving Aggressive People and the User's Guide to the Human Mind. I recently finished the Tactical Guide To Women, and thought it was phenomenal, and decided to reach out to Shawn on Twitter to set this up. Follow Shawn on Twitter: https://twitter.com/ironshrink Shawn's website: https://ironshrink.com/ // COURSES // Practical Law of Attraction course: http://loa.comeonmanpod.com The Conversation Conversion Blueprint Dating App Course By Performance Potential: https://www.performancepotential.co/a/2147499861/s5RamP7C - Coupon Code: COMEONMAN30 The Clarey School of Economic Philosophy: https://theclareyschoolofeconomicphilosophy.teachable.com/?affcode=636918_r5uujdh8 Jon Fitch's Practical Self-Defense: https://gumroad.com/a/780330707/ubexvq RP Thor's Courses, Coaching and Group Membership: https://gumroad.com/a/505970387 // COACHING AND OTHER RESOURCES // Beer Club: http://beer.comeonmanpod.com Coaching: http://gumroad.comeonmanpod.com FREE PDF with 20 Dating App Openers! Join my email list: http://list.comeonmanpod.com MERCH: http://merch.comeonmanpod.com Recommended Reading: https://is.gd/COMPBooks Get free shipping from Duke Cannon on orders over $25: http://duke.comeonmanpod.com The CURE for male pattern baldness (Skull Shaver): https://bit.ly/428k9Xy Donate to the show: https://streamelements.com/se-847333/tip Join the 3% Brotherhood: https://www.facebook.com/groups/3percentbrotherhood // SOCIAL MEDIA // Follow on TikTok - https://www.tiktok.com/@bestmenspod Follow on Instagram - https://www.instagram.com/comeonmanpodcast/ Follow on Twitter - https://twitter.com/ComeOnManPOD Follow on Facebook - https://www.facebook.com/comeonmanpodcast // OTHER MEDIA // Watch on YouTube - http://youtube.com/comeonmanpodcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/comeonman/message Support this podcast: https://podcasters.spotify.com/pod/show/comeonman/support

Steve Error, Sales Director at Signals, Jordan Crawford, Founder of Blueprint, and Dan Baird, Co-Founder & Product Lead at Wrench.ai, bring to light the different uses ChatGPT offers. These speakers from the AI Revenue Summit discuss winning campaign ideas and how AI can be used efficiently. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 3:53 - AI and Key Concepts6:31 - GPT's explained10:41 - Campaign ideas and custom instructions12:50 - Who are the three musketeers that can help me? 18:42 - Spend time tuning GPT to automate exactly what you want22:21 - Subject line ideas using GPT26:32 - Introduce something that's surprising to make it memorable32:01 - What data matters?33:32 - Additional risks and pitfalls35:18 - Prompt designs & engineering examples37:49 - Tree of Thought Example - ChatGPT Splitter38:48 - Introduction of custom instructions39:42 - Behavioral insights and traditional data46: 28 - Wrench.ai OFFER47:12 - Blueprint OFFER50:00 - Closing Remarks

Like most protectors, Rich Miller is humble about it all, but this man has given his life serving and protecting the most vulnerable. He spent decades as a distinguished specialist on the NYPD's Emergency Service Unit, including responding to the 9/11 attacks. It was there, on September 12th, Rich raised an American flag on a makeshift piece of rubble. The photo was snapped by a crime scene photographer and it spread, giving hope to a nation reeling. Rich was part 2,500+ high-risk search warrants and entries while on the force, and gave time to help rescue survivors of an earthquake in Haiti. He is a brave man who will push us all forward.  This is the final episode in a 5-part series called Five Marks Summer, celebrating the repackaged publication of Brian's best-selling book, The Five Marks of a Man. Pre-order the newest edition, or the companion Tactical Guide, at briantome.com/fivemarks and get a complimentary poster with each purchase. 

Reid Carpenter might be 80 years old, but he hasn't slowed down, and he isn't planning on it anytime soon. A spiritual grandfather and mentor to Brian, Reid has devoted his life to his home city of Pittsburg. From starting multiple nonprofits, to helping launch Young Life, Reid is a living example of the power of hard work, and how its ripple effect can influence generations. This is the 4th episode in an 5-part series called Five Marks Summer, celebrating the repackaged publication of Brian's best-selling book, The Five Marks of a Man. Pre-order it, or the companion Tactical Guide, now and it will show up on your front porch on October 10th. Then, head over to Briantome.com/fivemarks to claim your free poster. 

Jay Sunde is a seasoned entrepreneur and business leader with a track record of success across various industries. As the President of Brick House Holdings, LLC, he has demonstrated his expertise in real estate and property development. Jay's entrepreneurial journey also includes co-founding Preschool Management Group, LLC, which showcases his innovative approach to addressing societal challenges through education.What You'll Learn:What It Means To Be Disciplined In Your Buy BoxUnderstanding Yourself And Building A Team To Support ThatTake The Risk, You May Stumble On A New Successful Business OpportunityHow To Get Involved:LinkedIn - https://www.linkedin.com/in/jay-sunde-3861471/Facebook - https://www.facebook.com/jay.sundeIf what you heard resonated with you, you can find Jeff on Instagram, Facebook.And don't forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word! 

Shawn T. Smith is a clinical psychologist and an author of many books, including his best-seller, The "Tactical Guide to Women." During our conversation, Shawn talks about modern dating, the relationship issues with which his male and female clients are struggling, dating apps, how evolutionary psychology has influenced him, and the "red pill" community. More expansively, he talks about how "The Tactical Guide" came to be, what men can do to properly vet women for long-term relationships, and the importance of time in making life-changing decisions.This episode is primarily for men. I have found Shawn to be a candid, sane, and even-handed thinker in the online world of mating and dating. Sean is a fair-minded and strong voice for men, and I would encourage any young man - either looking to make wise life choices or suffering due to indifference - to consult his work.------------Support via VenmoSupport on SubstackSupport on Patreon------------Show notesRate on SpotifyRate on Apple PodcastsSocial media and all episodes------------(00:00) Intro(02:00) How "The Tactical Guide to Women" came to be(03:42) A void in the culture(04:50) The default male approach(06:17) The major themes of "The Tactical Guide"(07:72) The importance of time in vetting(11:50) Red and green flags to look for(16:42) Borderline personality disorder(21:06) Evolutionary psychology(24:52) Roy Baumeister(25:41) Relationship issues he sees in his clinical practice(28:50) Date-onomics and city sex ratios(30:37) Advice for men who are struggling(32:39) Common dating complaints of women(34:08) Dating apps and the Pareto principle(41:20) The tragic aspect of female professional success(45:15) What is the proper message for young women?(46:07) The "Barbie" phenomenon(47:14) What makes for a successful long-term relationship?(50:43) The red pill community(59:40) Who does Shawn recommend for further knowledge?(01:01:22) Why does this information matter?

Our summer series continues with Mark III: Men Are Team Players. From coaching his son's football team, to playing in the NFL, to now leading a thriving church in Atlanta, Georgia, Leonce Crump Jr. knows a thing or two about the power of a thriving team. He shares tips, tricks, and the secret to resiliency in this candid conversation. This is the third episode in an 5-part series called Five Marks Summer, celebrating the repackaged publication of Brian's best-selling book, The Five Marks of a Man. Pre-order it, or the companion Tactical Guide, now and it will show up on your front porch on October 10th.  Find the bear attack video Brian references here. 

Otis Williams looked to be on top of the world. He had a successful military career, beat out 10,000 other contestants to win the ToastMasters World Championship of Public Speaking, and had secured a successful teaching position at Cincinnati State University. But underneath, a debilitating gambling addiction was eroding it all away.  For the first time on such a wide-reaching platform, Otis takes us back to that dark place, and the bold minority positions he took to reclaim his life. He also shares stories from his time in the service, tips for engaging an audience, and why vulnerability is a super power.  This is the second episode in an 5-part series called Five Marks Summer, celebrating the repackaged publication of Brian's best-selling book, The Five Marks of a Man. Pre-order the newest edition, or the companion Tactical Guide, at briantome.com/fivemarks and get a complimentary poster with each purchase.

Join Brian, and his son, Jake, together in his garage for a candid conversation about growing up, the looming shadow of a father, and what it takes for a son to exceed his old man. Over a few beers, Brian and Jake tell adventure stories, get transparent about their separate visions for life, and laugh a lot.  This is the first episode in an 5-part series called Five Marks Summer, celebrating the repackaged publication of Brian's best-selling book, The Five Marks of a Man. Pre-order the newest edition, or the companion Tactical Guide, at briantome.com/fivemarks and get a complimentary poster with each purchase. 

What is the most valuable commodity of our era? Is it oil, diamonds, or cobalt? Most things you can think of may have great value, but they will never come close to the most valuable thing, attention. Without attention, your leadership, culture, and business will fade into oblivion faster than you can say, Peewee Herman. But how can we grab and keep attention? We could ask the Kardashians. They individually and collectively kept our attention for 15 years. But I'm guessing you're not looking for that kind of attention.       Think about it. We've all been somewhere listening to someone speak, whether it's at a conference or a coffee shop, and a person is telling a story that grabs our attention, and you can't pull away.    Now, you've likely heard podcasts and read books about storytelling. But what if I told you there are at least a few gems everyone misses? Those gems will give you Superpower Storytelling so you can tell the stories you need to tell to lead successfully! That's what our guest for the next two episodes is the master of. If you've ever done anything that even has the slightest area of sales or marketing, you no doubt already know the power of telling great stories to grab attention. However, everyone is now doing that, so how do you grab that attention and keep it?   Our guest for these next two episodes is Stephen Steers. Stephen is a sales consultant, author, and speaker and has consulted, advised, and led workshops for over 600 companies from 28 countries. He is also the author of a brand-new book, Superpower Storytelling, a Tactical Guide to Telling the Stories You Need to Lead, Sell and Inspire! Website http://stephensteers.com http://instagram.com/stephensteers_ Social Media http://www.linkedin.com/in/stephen-steers Part 2) How To Remove Sales from Selling! What To Do When You Can't Remember What You Said or Did The 4 Step Structure Called A.R.E.A Why Being Human Is Better Than Being Perfect What to Memorize and What to Never Memorize How to Automatically Add Gravitas to Your Presentation... It's Not What You Think!  Lessons From the Mexican and Turkish Market Place. The Mind is Lazy, Don't Make It Work Excuse Me, is This a Piece Of Your Brain Solving Problems or Selling Solutions Lessons From The 1960s Audio Dramas  What To Do When Your Brain is Empty, and Your Mouth is Dry Why You Should Never Start Your Story at The Beginning! Curious to discover how tapping into the Anatomy of Meaning can #actualize your #business, #culture, #Leadership, and #tribe DovBaron.com Dov Baron's brand new course has just been released on coursifyx.com/belonging It's titled: "CREATING A CULTURE OF BELONGING." The course is separated into eight sections that will take you by the hand and walk you through exactly how to create a culture of belonging.   Because: CREATING A CULTURE OF BELONGING MAXIMIZES PERSONAL AND CORPORATE SUCCESS.   Get Ready to strap on the tanks and Dive Deep into, What it Takes to Create a Culture of Belonging in your organization! Curious to know more, coursifyx.com/belonging  "Those Who Control Meaning for The Tribe, Also Control The Movement of That Tribe" #videopodcast #leadership #leadershipdevelopment #emotionsourcecode #neuroscience #emotional #meaning #emotional #logic #culture #curiosity #humanbehavior #purpose Learn more about your ad choices. Visit megaphone.fm/adchoices

What is the most valuable commodity of our era? Is it oil, diamonds, or cobalt? Most things you can think of may have great value, but they will never come close to the most valuable thing, attention. Without attention, your leadership, culture, and business will fade into oblivion faster than you can say, Peewee Herman. But how can we grab and keep attention? We could ask the Kardashians. They individually and collectively kept our attention for 15 years. But I'm guessing you're not looking for that kind of attention.       Think about it. We've all been somewhere listening to someone speak, whether it's at a conference or a coffee shop, and a person is telling a story that grabs our attention, and you can't pull away.    Now, you've likely heard podcasts and read books about storytelling. But what if I told you there are at least a few gems everyone misses? Those gems will give you Superpower Storytelling so you can tell the stories you need to tell to lead successfully! That's what our guest for the next two episodes is the master of. If you've ever done anything that even has the slightest area of sales or marketing, you no doubt already know the power of telling great stories to grab attention. However, everyone is now doing that, so how do you grab that attention and keep it?   Our guest for these next two episodes is Stephen Steers. Stephen is a sales consultant, author, and speaker and has consulted, advised, and led workshops for over 600 companies from 28 countries. He is also the author of a brand-new book, Superpower Storytelling, a Tactical Guide to Telling the Stories You Need to Lead, Sell and Inspire! Website http://stephensteers.com http://instagram.com/stephensteers_ Social Media http://www.linkedin.com/in/stephen-steers Part 1) The Superpower Storytelling Framework Cleaning up Gallons of Ego-Entitlement The Power of The Metaphor for Connection  Why Your Qualification Will Never Matter as Much as Your Experience Show People Who You Are, A Bridge Across the Chasm of Mistrust Why The Pursuit of Happiness is B.S.! What is The Fulfilment of Purpose? Discover The Most Important Purpose of Telling a Story. How To Become a Storytelling Multiplex There are 3 Types of Stories: Knowing Which One is Most Important The Three Audiences and Why You Must Know Who You're Speaking To The Superpower Storytelling Framework. The 4 Questions You Must Answer Before Telling Any Story Curious to discover how tapping into the Anatomy of Meaning can #actualize your #business, #culture, #Leadership, and #tribe DovBaron.com Dov Baron's brand new course has just been released on coursifyx.com/belonging It's titled: "CREATING A CULTURE OF BELONGING." The course is separated into eight sections that will take you by the hand and walk you through exactly how to create a culture of belonging.   Because: CREATING A CULTURE OF BELONGING MAXIMIZES PERSONAL AND CORPORATE SUCCESS.   Get Ready to strap on the tanks and Dive Deep into, What it Takes to Create a Culture of Belonging in your organization! Curious to know more, coursifyx.com/belonging  "Those Who Control Meaning for The Tribe, Also Control The Movement of That Tribe" #videopodcast #leadership #leadershipdevelopment #emotionsourcecode #neuroscience #emotional #meaning #emotional #logic #culture #curiosity #humanbehavior #purpose Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest today has airdropped into multiple cities and set up fully functional design teams for the worldwide design agency Lollypop. Anjali Deswandikar talks about hiring and establishing a design culture. We discuss diversity and how to foster it and scale something larger than yourself. Connect with Anjali --- Send in a voice message: https://podcasters.spotify.com/pod/show/thewayofproductdesign/message

Join Matt and Danny as they share insider tips, strategies, and a foolproof training plan to help you prepare for and crush the legendary Murph workout. Learn how to optimize your training, scale the workout for your fitness level, and mentally prepare for this extraordinary test of endurance. Don't miss your chance to conquer Murph like a pro.

In this episode, I speak with Mary Sheehan, author of the Product Launches book, host of the Women in Product Marketing podcast, and a renowned product marketing leader with an impressive track record at Adobe, Google, NextRoll, and others. We take a deep dive into the world of product marketing, exploring the role of product marketing managers, the product launch process, and essential metrics for measuring success. We also discuss common pitfalls and mistakes that startups encounter during the launch process and cost-effective ways to launch products. Don't miss out on this informative and engaging conversation. Tune in to learn more! Mentioned Acronyms: - PMM: Product Marketing Manager. - PRD: Product Requirments Documents. Timestamps: (00:00) Intro (02:13) What is product marketing?  (03:15) Mary's current role at Adobe Lightroom (05:01) Getting in the Field of Product Marketing  (08:32) Successful elements of product launch (10:12) The 10% rule of internal communication (11:07) The Power of Events in Product Marketing (13:50) Go to Market and Product launches: what are the differences? (20:41) How PMM can help in market research (22:58) The launch fails (24:30) Measuring success - metrics to look for (27:08) The successful launch of Instacart (28:51) Cost-effective ways for product launching (31:25) How the digital ads industry is moving forward? (34:02) How AI is changing product marketing (36:05) Lightning round Guest contact info: linkedin.com/in/maryshirleysheehanproductlaunch.pro Sponsor: This podcast is brought to you by ⁠grwth.co⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to ⁠grwth.co⁠. Get in touch with Mosheh: ⁠linkedin.com/in/moshehp⁠⁠twitter.com/MoshehP hello@pmfpod.com ⁠⁠www.pmfpod.com Previous episodes on Product Launches: Ep18: Mastering Product Launches; w/ Derek Osgood, Founder & CEO, Ignition — Product Market Fit

Listen in as Jude and Ralph share the 9 Critical Risk Management Questions For Dads Dads Dating After Divorce from Shawn T. Smith's book titled The Tactical Guide to Woman: How Men Can Manage Risk in Dating and Marriage.Join The Divorce Dadvocate Membership Community - Live Meetings – FREE Workshops & Courses – Private Discussion Groups & MORE! - https://thedivorceddadvocate.com/membership-tiers/How Are You Adjusting To Your Divorce? Find out in this quiz - http://www.thedivorceddadvocate.com/divorce-quiz.html*FREE Dads Guide To Divorce* How to survive and thrive during and after divorce: http://www.dadsguidetodivorce.comDon't suffer in silence! Get relief from the pain and confusion of your divorce and schedule your FREE, No Obligation Coaching Consultation - schedule a time directly into my schedule at www.TalkWithJude.com.Join other divorced dads who have experienced or are experiencing divorce in this FREE Divorced Dads Online Meetup Group - https://www.meetup.com/Divorced-Dads-Meetup-Group/Other Resources:The Divorced Dadvocate Website - http://www.TheDivorcedDadvocate.comThe Divorced Dadvocate YouTube Channel - https://www.youtube.com/watch?v=GeSwx-F8KK4&list=PLT4HyN5ishYJznK51205ESxGZ2d19YkBpThe Divorced Dadvocate Podcast - https://thedivorceddadvocate.buzzsprout.com/Divorced Dads Online Meetup Group - https://www.meetup.com/Divorced-Dads-Meetup-Group/The Divorced Dadvocate Facebook Group - https://www.facebook.com/thedivorceddadvocate/Music credit: Akira the Don Support the show

BONUS Audio Essay: Tough conversations are inevitable. Here are some tips for how to communicate more clearly to your team.

Welcome to the I am Charles Schwartz Show! This podcast is an uncommon guide to getting you what you want, when you want it. From the guy who has been coaching entrepreneurs on how to retire for over a decade. This podcast aims at making you UNSTOPPABLE. Awaken the inner beast within you! Quash your limiting beliefs and bring out the best version of YOU.

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams, and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners from warm introductions to qualified buyers. Brynne is also the Co-host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.Brynne joins me today to share her experience and expertise in social sales, particularly on Linkedin. We talk about her beginnings in sales, working the cold calling and networking grind, and how that all relates her Linkedin usage. We discuss the differences between Linkedin and other resources when it comes to finding prospects, the fate of traditional selling, and some of the pros and cons of Linkedin as it stands. Brynne tells us her method for making connections, how to have your Linkedin profile be a landing page for prospects and make a positive, compelling impression. We also explore the option of automation for generating leads on Linkedin, where it stands ethically and morally, what exactly counts as a lead, and some other tools available for maximizing output in Linkedin social sales. “If we can slow down our outreach, just a little bit, we will speed up our outcome.” - Brynne Tillman This week on SmallBizChat Podcast:Linkedin for business developmentWhat makes Linkedin great for B2B salesWhat it takes to be a social salespersonDealing with spam and botsSetting up a compelling Linkedin profileThe ins and outs of the ask/offer ratioAutomation on LinkedinUsing Linkedin Sales NavigatorConnect with Brynne Tillman:Socialsaleslink.comBrynnetillman.comBrynne Tillman on LinkedinBrynne Tillman on TwitterBrynne Tillman on YouTubeMaking Sales Social PodcastThe LinkedIn Sales Playbook, a Tactical Guide to Social Selling

On this episode, Matt give a step by step process on how to get your current customers to repeat with you and to fill your pipeline. This is a super important guide so take notes! Want to talk to Matt? EMAIL- info@serviceindustrycoach.com

Want to win some Apple AirPods? Leave a review for The Art of Entrepreneurship and send a screenshot to hello@accelitymarketing.com by May 27—the winner will be announced on May 31. Thank you for your support! In honor of 100 episodes of The Art of Entrepreneurship, we're revisiting some of the most popular episodes. I wasn't surprised at all to see this episode of S*%! People Say was the most popular. I link this episode in the show notes all the time because it's just that important.  I think the idea of auditing your circle is something that resonates so strongly because everyone wants to do it, and everyone has a really hard time doing it.  Auditing your circle involves cutting ties with the people in your life who are no longer serving you, and seeking out people who will help you level up. You want people who will support and love you, but also who will challenge you and raise the conversation.  If you've ever wondered whether the people in your life aren't helping you reach your goals, or were too nervous to reach out to someone who inspires you, I hope you find this episode helpful.  If you like this episode, check out these resources.Podcast: https://www.jackiehermes.com/podcast/bad-advice-finding-mentors-coaches (Bad advice: finding mentors & coaches) Podcast: https://www.jackiehermes.com/podcast/toxic-working-relationships (What do you do if you're in a toxic working relationship?) Blog: https://www.jackiehermes.com/blog/spotting-bad-advice (Spotting bad advice) More about the show: ​​http://www.jackiehermes.com/podcast (www.jackiehermes.com/podcast) Hit me up! https://the-art-of-entrepreneurship.captivate.fm/linkedin (LinkedIn) https://the-art-of-entrepreneurship.captivate.fm/instagram (Instagram) https://the-art-of-entrepreneurship.captivate.fm/tiktok (TikTok) https://the-art-of-entrepreneurship.captivate.fm/website (Website)

Its' been less than 365 days since our second edition of the Tactical Guide to Recruiting. A lot has happened and we're back on the mics to talk about it! We're in a world where athletes are getting paid, there's no penalty for your first transfer, and we're on the cusp of potentially seeing an adjustment to scholarships. What does this mean for you? How does the transfer portal affect high school recruits? Will you be able to get your school paid for and make extra money? We answer all these questions in version 3.0 of the Tactical Guide to Recruiting. To catch up on all the Tactical Guides listen to them here: Version 1 Version 2 Twitter Follows: Spiker Helms David Birkby Evan Pratte --- Send in a voice message: https://anchor.fm/closing-pitch/message

We are in conversation with Alex Cavoulacos and Allyson Downey, the co-founders of Meta Angels, an NFT membership community harnessing the metaverse to unlock real life opportunities. Founded on the values of generosity, transparency, and accessibility, Meta Angels has pioneered the first-of-its-kind NFT lending technology on the blockchain. We discuss how NFTs function and some unique qualities. How Meta Angels helps to bridge opportunity gaps for members. How Alex and Allyson brought in millions of dollars in a matter of days to fund Meta Angels. The behind-the-scenes of the Meta Angels community experience. More about Alex: She is also Alex is co-founder of Angel Labs, a web3 accelerator that takes experienced operators and web3 creators from concept to mint. Prior to her move to web3, Alex co-founded The Muse, a values-based career platform used by over 75 million people to research companies and careers named one of Fast Company's 50 Most Innovative Companies in the World. She now serves on the company's Board of Directors after a decade of leadership. Alex is a frequent speaker on web3, entrepreneurship, the future of work, and productivity. She is the co-author of the national bestselling book The New Rules of Work: The Modern Playbook for Navigating Your Career. She graduated from Yale University and is an alumna of Y Combinator. More about Allyson: She is a serial entrepreneur, MBA, writer, and keynote speaker who has built a career on the power of trusted advice. She is also the CEO of Stellar Reviews, which helps brands increase sales by 40% by building an authentic, honest base of consumer reviews for their product launches. Her book is called Here's the Plan: Your Practical, Tactical Guide to Advancing Your Career During Pregnancy and Parenthood.  She is a Techstars alumna and mentor, serving on the boards The Crafters Box and Tot Squad and as an advisor to Trust & Will. Allyson has an MBA from Columbia Business School, an MFA from Columbia University's School of the Arts, and a BA from Colby College. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I'm joined by Matthew Halloran, Partner and Chief Relationship Officer at ProudMouth – A full-service podcast and marketing agency for financial advisors and financial services firms. If you ever wanted to launch a podcast – this is the episode for you. Matt, who also has a podcast, and I dive into what it takes to build a podcast and the steps you should take to get something that's sustainable, valuable, and engaging off the ground. For more: https://proudmouth.com/