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Best podcasts about experiential design

Latest podcast episodes about experiential design

Skip the Queue
The £100 Million Dream -  Andy Hadden

Skip the Queue

Play Episode Listen Later Sep 24, 2025 36:00


In this episode of Skip the Queue, host Paul Marden speaks with Andy Hadden, founder of the Lost Shore Surf Resort in Scotland. Andy shares the remarkable journey from his sporting background and early property career to discovering wave technology in the Basque Country, which inspired him to bring inland surfing to Scotland. Despite starting with no money and no land, Andy raised over £100 million and built one of the world's most advanced inland surf destinations. He explains how Lost Shore Surf Resort combines world-class waves with a strong community focus, sustainability initiatives, and partnerships with schools and universities to deliver real social and economic impact.Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden, with co host Andy Povey and roving reporter Claire Furnival.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Show references:  Lost Shore Surf Resort website: https://www.lostshore.com/Andy Hadded on LinkedIn: https://www.linkedin.com/in/andy-hadden-94989a67/Andy Hadden is the founder of Lost Shore Surf Resort, Scotland's first inland surf destination and home to Europe's largest wave pool. Opened in November 2024 near Edinburgh, Lost Shore is the country's largest sports infrastructure project since the Commonwealth Games and now attracts a truly international audience of surfers, families, and brands. With a background in insolvency and investment surveying, Andy led the venture from concept to completion - securing major institutional backing and building a multidisciplinary team to deliver a world-class destination. Long before 'ESG' was a buzzword, he embedded environmental and social value into Lost Shore's DNA, helping set new benchmarks for responsible development. As home to the Surf Lab with Edinburgh Napier University, Lost Shore also serves as a global hub for performance, product R&D, and surf therapy. Live from the show floor, we'll also be joined by:Bakit Baydaliev, CEO/ Cofounder of DOF Roboticshttps://dofrobotics.com/https://www.linkedin.com/in/bakitbaydaliev/Hamza Saber, Expert Engineer at TÜV SÜDhttps://www.tuvsud.com/enhttps://www.linkedin.com/in/hamzasaber/David Jungmann, Director of Business Development at Accessohttps://www.accesso.com/https://www.linkedin.com/in/davidjungmann/Kristof Van Hove, Tomorrowlandhttps://www.tomorrowland.com/home/https://www.linkedin.com/in/kristof-van-hove-2ba3b953/ Transcriptions:  Paul Marden: Welcome to Skip the Queue, the podcast about attractions and the amazing people who work with them. I'm your host, Paul Marden, and with my co-host Andy Povey and roving reporter Claire Furnival, we're coming to you from IAAPA Expo Europe. This is the first of three episodes from the show floor that will come to you over the next three days. Firstly, I'm joined today by Andy Hadden, the founder of Lost Shores Surf Resort.Paul Marden: Andy, tell us a little bit about your journey. You've opened this amazing attraction up there in Scotland where I was on holiday a couple of weeks ago. Tell us a little bit about that attraction. Why this and why in Scotland?Andy Hadden: Well, I grew up locally and I came from more of a sporting family than so much of a business family. My father was the international rugby coach for a while and I played a lot of sport. Paul Marden: Oh, really? Andy Hadden: Yeah, yeah. So we always had this thing about there wasn't enough facilities here in Scotland because Scotland is a place which doesn't necessarily have all the resources and the access to funds and everything else like that. But one thing we noted with, you know, if you created facilities, whether they be good tennis facilities, good 4G football pitches, whatever it was. It allowed the environment around it to prosper, the communities around it to prosper. And, of course, I was a charter surveyor by trade, so I worked in insolvency and then in investment. So I sold two sites to that market. Andy Hadden: But I always surfed. I always surfed. So whilst I was down in Birmingham in England, when I actually got an email in 2012 talking about some, you know, some surfy thing that might have been happening in Bristol, I called the head of destination consulting up and I said, 'this sounds like nonsense, to be honest', because I surf and you can't really be talking about real surfing waves here. It's got to be something, you know, different. He said, 'No, no, there's these guys in the Basque country.' So I took a flight over there and that day changed everything for me. Paul Marden: So what was it that you saw? Andy Hadden: I went to see what was back then a secret test facility in the mountains of the Basque Country. It was very cloak and dagger. I had to follow the guide and give me the email address. I found this all very exciting. When I went and actually saw this facility, I realised that for the decade before that, there'd been all these amazing minds, engineers and surfers working on what they believed could be, you know, a big future of not just the inland surfing movement that's now burgeoning into a multi-billion dollar global movement, but it could really affect surfing. And if it was going to affect surfing as a sport, and it's now an Olympic sport because of these facilities, they wanted to make sure that it was a very accessible piece of kit. So surfing, it could affect surfing if ran by the right people in the right ways and really communicate that stoke of the sport to the masses.Paul Marden: So what is it that you've built in Edinburgh then? Tell me a little bit about it.Andy Hadden: So we've delivered a wave garden cove, which is a 52-module wave garden, which is about the size of three football pitches, and it can run hundreds of waves an hour, touch of a button and it can run in skiing parlance anything from green runs right through to sort of black powder runs. And the beauty of it is you can have people that are the better surfers out the back and just like at the beach at the front you've got their kids and learning how to surf on the white water. So we're finding it to be a really amazing experience— not just for surfers who are obviously flocking to us, but already here in Scotland, eight months in, tens of thousands of new surfers are all coming back and just going, 'Wow, we've got this thing on our doorstep.' This is blowing our minds, you know. Paul Marden: Wowzers, wowzers. Look, I'm guessing that the infrastructure and the technology that you need to be able to create this kind of inland wave centre is key to what you're doing. That you've got to access some funds, I guess, to be able to do this. This is not a cheap thing for you to be able to put together, surely.Andy Hadden: Yeah, correct. I mean, you know, I have questioned my own sanity at times. But when I started 10 years ago, I had no money and no land. But I did have some property expertise and I wanted to do it in Edinburgh, a close-up place that I cared about. So we have excellent networks. For a few years, you know. Whilst we've ended up raising over  £100 million in structured finance from a standing start, it took me a couple of years just to raise £40,000. And then I used that to do some quite bizarre things like flying everyone that I cared about, you know, whether they were from the surf community or... Community stakeholders, politicians, and everyone over to the test facility to see themselves— what I could see to sort of—well, is it? Am I just getting carried away here? Or is there something in this? And then, on top of that, you know, we sponsored the world's first PhD in surf therapy with that first $5,000. So now we have a doctor in surf therapy who now takes me around the world to California and all these places. How does business actually really genuinely care about, you know, giving back? And I'm like, yeah, because we said we're going to do this once.Andy Hadden: We got to do it right. And it took us a decade. But yeah, we raised the money and we're very happy to be open.Paul Marden: So I mentioned a minute ago, I was holidaying in Scotland. I bookended Edinburgh— both sides of the holiday. And then I was in Sky for a few days as well. There's something about Edinburgh at the moment. There is a real energy. Coming up as a tourist, there was way too much for me to be able to do. It seems to be a real destination at the moment for people.Andy Hadden: Yeah, well, I think, coming from the background I came from, if I knew I was going to deliver a surfing park in the edge of Edinburgh, I then wanted to do it in the least risky way possible. So to do that, I felt land ownership was key and three business plans was also very key. Edinburgh's in need of accommodation regardless, and Edinburgh's also in need of good places, a good F&B for friends and family just to go and hang out on the weekends. And then, of course, you have the surfing, and we've got a big wellness aspect too. We also sit next to Europe's largest indoor climbing arena. And we're obviously very well connected in the centre of Scotland to both Edinburgh and Scotland. So, so many things to do. So, yeah, I mean, the Scottish tourism landscape has always been good, but it's just getting better and better as we see this as a future-proof marketplace up here. You know, we're not building ships anymore.Andy Hadden: Well, in fact, we got a contract the other week to build one, so maybe that's wrong. But the point is, we see it as a very future-proof place because the Americans are flagging, the Europeans are flagging, and they just want to feel like they're part of something very Scottish. And that's what we've tried to do in our own special way.Paul Marden: And when you think of coming to Scotland, of course, you think about surfing, don't you? Andy Hadden: Yes, who knows. Paul Marden: Exactly, exactly. Look, you had some recent high-profile support from Jason Connery, the son of the late James Bond actor Sean Connery. How did that come about?Andy Hadden: Well, I think we've got, there's a real Scottish spirit of entrepreneurialism that goes back, you know, probably right the way through to the Enlightenment where, you know, I'm sure. I'm sure a lot of you know how many inventions came from Scotland. And this is, you know, televisions, telephones, penicillin. I mean, just the list goes on.Andy Hadden: Of course, you know, that was a long, long time ago, but we still feel a lot of pride in that. But there seems to be a lot of people who've had success in our country, like someone like Sir Sean Connery. These guys are still very proud of that. So when they see something— very entrepreneurial— where we're using a lot of local businesses to create something bigger than the sum of its parts. And to do it truly— not just to be a profitable private business, which is what it is, but to give back 18 million into local economy every year, to work with schools in terms of getting into curriculums. We've got Surf Lab. We work with universities, charities, and so on. They really want to support this stuff. So we have over 50 shareholders, and they've each invested probably for slightly different reasons. They all have to know that their money is a good bet, but I think they all want to feel like they're part of creating a recipe. For a surf resort, which we believe there'll be hundreds of around the world in the next few years. And we can create that recipe here in Scotland. That's hopefully another example of Scottish innovation and entrepreneurialism.Paul Marden: So you've got the test bed that happened in the Basque Country. You've got Scotland now. Are there surf resorts like this elsewhere in the world?Andy Hadden: Yeah, there are eight other open in the world. There's actually, there's various technologies. So there's about 25 different surf parks open at the moment. But there's... doesn't under construction. Pharrell Williams has just opened one in Virginia Beach a few weeks ago there in America. And what the equity, I think, is looking at quite rightly, the big equity, you know, the type that go right, if this really is a, you know, kind of top golfing steroids in that property developers can look at them as.Andy Hadden: You know, excellent ways to get through their more standardised property place, residential, office, industrial. Usually they have to do that in a kind of loss-leading way. But if you look at this as a leisure attraction, which councils and cities actually want because of the benefits, and it makes you money, and it increases the prices of your residential around it. I think developers are starting to realise there's a sweet spot there. So the equity, the big equity, I think, is about to drop in this market over the next couple of years. And it's just waiting for the data set to enable them to do that.Paul Marden: Wow. I guess there's an environmental impact to the work that you do, trying to create any big... a big project like this is going to have some sort of environmental impact. You've put in place an environmental sustainability strategy before it was mainstream as it is now. Tell us some of the things that you've put in place to try to address that environmental impact of what you're doing.Andy Hadden: Well, we're in a disused quarry. So it was a brownfield site. So already just by building on it and creating an immunity, we're also adding to the biodiversity of that site. And we're obviously there's no escaping the fact that we're a user of energy. There's just no escaping that. So the reality is we've got as much sustainable energy use as we can from air source heat pumps to solar. And we're looking at a solar project. So it becomes completely self-sustaining. But we also, the electricity we do access from the grid is through a green tariff. But you'll see a lot of the resorts around the world, this is going to become the sort of, the main play is to become sort of sustainable in that sense. Where we really fly is with the S and ESG. And like you say, the reason we were the world's first institutionally backed wave park, of course, we like to think it was purely down to our financials. But the reality is, they started saying, 'Wow, you're as authentic an ESG company as we've come across.'Andy Hadden: And it's the same with our mission-based national bank. So, because we didn't really know what that meant, we just knew it was the right thing to do. So we fit squarely into that ESG category, which I know is a tick box for a lot of funds, let's face it. There's a lot of them that really want to do that. There's a lot of investors out there that want to do it. But let's understand our place in the system, which is we're really market leading in that area. And I think that's very attractive for a lot of funds out there. But the S in ESG is where we really fly with all the work we're doing socially around the site.Paul Marden: So talk to me a little bit about that. How are you addressing that kind of the social responsibility piece?Andy Hadden: Well, two examples would be we're not just looking at schools to come here to surf. That's an obvious one. They'll go to any attraction to surf if you could go to Laser Quest, go up to visit the castle, do whatever. But we reverse engineered it. We got schools coordinated to go around the headmasters and the schools and say, 'Well, Look, you're all teaching STEM, science, technology, engineering, maths, for 9 to 13-year-olds. And you're all looking for outdoor learning now, which is definitely a big part of the future in education in general. Can you allow us to create some modules here? So we've got six modules that actually fit into that STEM strategy. For instance, last week, there was a school in learning physics, but they were using surf wax on a surfboard friction.Paul Marden: Amazing.Andy Hadden: So these kids so it works for schools and headmasters which is very important and for parents and it obviously works for the kids and they love it and the reason we do that and we give that it's all at discounted low times and everything is because it's a numbers game they come back at the weekend and so on so that's example one and another would be we've created a surf lab with Napier University, a higher education. So we sponsored the world's first doctor. It got a PhD in surf therapy, but then the university was like, 'hold on a minute, you know, this is good marketing for us as well'.Andy Hadden: This surf lab, which has the infrastructure to host great competitions, but also PhD students can come down and learn engineering. They can learn sustainable energy. So we've got more PhD students working there. And this higher university collaboration has not only led to Alder kids coming down but other universities in the area are now what can we do with lost shore now that's cool and fun so we're working with the other universities in town too so that's a couple of examples alongside the standard, employing local people and actually having the economics of putting money into the local economy.Paul Marden: It's interesting, isn't it? Because... So for many people, ESG, and especially the social responsibility piece, feels a little bit worthy. It feels an altruistic move for the organisation to go and do those things. But you've hit on the quid pro quo what do you get back for doing all of this stuff well you're bringing in these kids you're enriching their learning, you're helping them to learn valuable skills but you're also giving them a taster of what life is like at the the resort and seeing the benefit of the return visits that flow from that is crazy.Andy Hadden: You know, I like to think we've fought as hard as anyone to ingrain this stuff in your DNA because we're year one. And of course, we have our cash flow difficulties like everyone does. You know, you don't know how to... run the place for the first three months or that's what it feels like even though you've done all this preparation and so on and so forth but at no point does anyone turn around and go let's get rid of the schools program let's get rid of the university partnership and that's why i think it's very important to build it into your dna because it doesn't have to be this zero-sum game that people attribute you know or we're giving here so that means we have to take over here it's like there's cute ways to do everything you can do the right thing but also drive traffic for your business and it's very good right. It's good reputation, because the people that stay there, when they see that we're doing this stuff, they feel like they're part of it, and then they want to book again. So I believe it doesn't have to be a zero-sum game, but it is a different way of creating a business— that's for sure.Paul Marden: For sure. So there's going to be a listener out there, I'm sure, with a crazy idea like you had a few years ago. What advice would you give for somebody just starting out thinking of opening a business in the leisure and attraction sector?Andy Hadden: I would just try your best to make it as simple as possible. I think it was Yves Chouinard, the founder of Patagonia, who said, 'One of the hardest things in life is to make it simple. It's so easy to make it complex.' And when you're dealing with a business plan, it's very exciting, right? Well, what if we get into this market? What if we do this? And splitting it all into those components. I think arm yourself with very good people around you. They don't even have to be part of the company. If you've been a good person in your life, I'm sure you've got friends who you can tap into. Everyone knows an architect. Everyone knows an accountant. Everyone knows a lawyer. You're a friend of a friend. Andy Hadden: And I think just overload yourself with as much information to get you to the point where you can be assertive with your own decisions. Because at the end of the day, it's going to come down to you making your own decisions. And if you've got a very clear path of what success and failure looks like, understanding that it ain't going to look like your business plan. As long as it's got the broad shapes of where you want to go, it can get you out of bed every day to try and make things happen. So, yeah, just go for it. Really, that's it.Paul Marden: See where it takes you. So look, in the world of themed entertainment, we talk a lot about IP and storytelling and creating magical experiences. Are any of these concepts relevant to a destination like yours?Andy Hadden: Yeah, well, you know, technically, from an IP perspective, you know, we're using the WaveGround Cove technology. You know, we've purchased that. So from a strictly business perspective, you know, we have access to their sort of IP in that sense and we deliver that. But I think for us, the IP is the destination. It's so unique, it's so big that it becomes defendable at scale. So it does sound like a bit of an all-in poker hand. But it would be more risky to go half in because these things are very hard to build. But when they are built, they're also very hard to compete with. So as long as your customer experience is good enough. You're going to maintain a kind of exclusivity in your locality for long into the future. So, yeah, there's obviously IP issues in terms of technologies. But for us, it was all about creating a destination with three business plans that's greater than the sum of its parts. And if we can do that in our location, then it's very hard to compete against, I would say.Paul Marden: Andy, it sounds like such an exciting journey that you've been on. And one year in, that journey has still got a long way to play out, doesn't it? You must be on quite the rollercoaster. Well, surfing quite a wave at the moment, if I don't mix my metaphors so badly.Andy Hadden: Yeah, we're just entering maybe the penultimate phase of the sort of 20-year plan. You know, we've gone through our early stages, our fundraising, our construction. We've gone through the very hard sort of like getting the team together and opening year one. And we're just starting to go, 'OK, we understand we've got data now'. We understand how to run this place now. So I think we now want to push through to stabilise the next two or three years. And then hopefully we've got a lot of irons in the fire globally as well. Hopefully we can go to the next phase, but we'll see what happens. Worst case scenario, I just surf a bit more and try and enjoy my lot.Paul Marden: Well, Andy, it's been lovely talking to you. I've been really interested to hear what you've been up to. This was only a short snippet of an interview. I reckon there's some more stories for you to tell once you're into year two. So I'd love for you to come back and we'll do a full-on interview once you've got year two under your belt. How's that sound to you?Andy Hadden: Absolutely, Paul, and thanks very much for the platform.Paul Marden: Next up, let's hear from some of the exhibitors on the floor. Bakit.Paul Marden: Introduce yourself for me, please, and tell me a little bit about where you're from.Bakit Baydaliev: We have two companies located in Turkey, Istanbul, and Los Angeles, USA. We develop attractions, equipment, but not just equipment— also software, AI, and content, games, and movies. Paul Marden: Oh, wow. So you're here at IAPA. This is my very first morning of my very first IAAPA. So it's all very overwhelming for me. Tell me, what is it that you're launching at IAAPA today?Bakit Baydaliev: Today we're launching our bestseller, Hurricane. It's a coaster simulator. In addition to that, we're also launching a special immersive tunnel, Mars Odyssey. We're sending people to Mars, we're sending people to space, and the story, of course, may change. After you install the attractions, you always can create different kinds of content for this attraction. It's completely immersive and what is very unique for this attraction is edutainment. Theme parks, science centres, space centres, and museums all benefit from it. It's not just to show and entertain, but also educate and provide a lot of useful information for people. Paul Marden: So what would you say is unique about this? Bakit Baydaliev: There are several factors. First of all, it's equipment. We have a very special software that amazingly synchronizes with the content and it doesn't create motion sickness at all. Paul Marden: Oh, really? Bakit Baydaliev: This is very important. Independently on the speeds, which is... We have very high speeds in our simulators. In addition to that, we have special effects, unusual effects, which feel like cold, heat, sounds.Paul Marden: So it is truly 4D, isn't it?Bakit Baydaliev: Completely. In addition to that, it's interactive content. It's not just the content which you can sit and... watch and entertain yourself and get a lot of useful information, but also you can interact. You can play games, you can shoot, you can interact. And of course, the most important thing which makes this attraction innovative is the educational aspect.Paul Marden: I find that really interesting that you could see this ride at a theme park, but similarly you can see it as an educational exhibit at a science centre or space centre. I think that's very interesting.Bakit Baydaliev: Very, very. Especially, you know, the standard experience for space centres, science centres, and especially museums, it's just walking around, touch some stuff. Some you may not even touch it. It's exponents which you can watch, you can read, it's very nice. But it's even better when you let people live it in real with a nice simulation atmosphere environment, like immersive tunnel.Paul Marden: Absolutely. Bekit, thank you so much for joining us on Skip the Queue, and I look forward to enjoying one of the rides.Bakit Baydaliev: Please ride, and you will be amazed.Hamza Saber: My name is Hamza. I work for TÜV SUD Germany. Our main job is to make sure attractions are safe, parks are safe. We do everything from design review to initial examination of rides, to yearly checks and making sure that we push the standards and the norm to the next level and cover everything that comes in new in the industry as well to make sure this industry stays safe and enjoyable for people. Paul Marden: It's so important though, isn't it? At an event like this, you don't have a sexy stand with lots of really cool rides to experience, but what you do is super important.Hamza Saber: Yes, I guess it's not one of the big colourful booths, but it's at the heart of this industry. It's in the background. If you look at the program for the education, there is a lot of safety talks. There is a lot of small groups talking about safety, trying to harmonise norms as well. Because if you look at the world right now, we have the EN standards. We have the American standards and we're working right now to try to bring them closer together so it's as easy and safe and clear for all manufacturers and operators to understand what they need to do to make sure that their guests are safe at the end of the day.Paul Marden: So Hamza, there's some really cool tech that you've got on the stand that's something new that you've brought to the stand today. So tell us a little bit about that.Hamza Saber: So as you can see, we have one of the drones right here and the video behind you. So we're trying to include new technologies to make it easier, faster, and more reliable to do checks on big structures like this or those massive buildings that you usually see. You can get really, really close with the new technologies, the drones with the 4K cameras, you can get very, very precise. We're also working on AI to train it to start getting the first round of inspections done using AI. And just our expert to focus on the most important and critical aspects. So we're just going to make it faster, more reliable.Paul Marden: So I guess if you've got the drone, that means you don't have to walk the entire ride and expect it by eye?Hamza Saber: No, we still have to climb. So what we do is more preventive using the drones. So the drones, especially with the operators, they can start using them. And if they notice something that does not fit there, we can go and look at it. But the actual yearly inspections that are accepted by the governments, you still need to climb, you still need to check it yourself. So the technology is not right there yet, but hopefully we're going to get there. Paul Marden: We're a long way away from the robots coming and taking the safety engineer's job then. Hamza Saber: Yes, exactly. And they don't think they're going to come take our jobs anytime soon. Using technology hands-in-hands with our expertise, that's the future.Paul Marden: It must be so exciting for you guys because you have to get involved in all of these projects. So you get to see the absolute tippy top trends as they're coming towards you.Hamza Saber: Yeah, for sure. Like we're always three years before the public knowledge. So it's exciting to be behind the scene a little bit and knowing what's going on. We're seeing some really fun and creative ideas using AI to push the attractions industry to the next level. So I'm excited to see any new rides that will be published or announced at some point this week.Paul Marden: Very cool. Look, Hamza, it's been lovely to meet you. Thanks for coming on Skip the Queue.Hamza Saber: Yeah, thank you so much.Kristof Van Hove: My name is Kristof. I live in Belgium. I'm working for the Tomorrowland group already now for three years, especially on the leisure part.Paul Marden: Tell listeners a little bit about Tomorrowland because many of our listeners are attraction owners and operators. They may not be familiar with Tomorrowland.Kristof Van Hove: Yeah, so Tomorrowland is already 20 years, I think, one of the number one festivals in the world. Actually, already for the last years, always the number one in the world. And what makes us special is that we are not just a festival, but we are a community. We create. special occasions for people and it starts from the moment that they buy their tickets till the festival we make a special feeling that people like and I think we create a world and each year we work very hard on new team that goes very deep so not only making a festival but we go very deep in our branding not only with our main stage but we also make a book about it we make gadgets about it so it's a completely.Paul Marden:  Wow. Help listeners to understand what it is that you're doing new here at the moment. You're blending that festival experience, aren't you, into attractions.Kristof Van Hove: Yeah, that's right. So because we are already 20 years on the market building IP, the more and more we really are able to create a complete experience, not only the IP as a brand, but also all the things around it. We have our own furniture. We have our own plates. We create actually all elements that are needed to build a leisure industry project. And that makes it magnificent. I think we are capable now, with everything that we do in-house, to set up and to facilitate water park and attraction park projects completely. Paul Marden: So, have you got any attractions that are open at the moment? Kristof Van Hove: Well, we have the Ride to Happiness, of course, the coaster that is built in Plopsaland three years ago. That is already now for five years the number one steel coaster in Europe and the fifth steel coaster in the world. So this is a project we are very proud of. Besides that, we have already a lot of immersive experiences. And we are constructing now a secret project that will be announced in the beginning of next year somewhere in Europe.Paul Marden: Give us a little sneak peek what that might look like.Kristof Van Hove: It's not that far from here. Okay, okay, excellent. So it's more an outdoor day project that we are constructing. That for sure will be something unique. Excellent.Paul Marden: So look, you're already planning into 2026. Help listeners to understand what the future might look like. What trends are you seeing in the sector for next year?Kristof Van Hove: Well, I think more and more the people expect that they get completely a deep dive into branding. I don't think that people still want to go to non-IP branded areas. They want to have the complete package from the moment that they enter. They want to be immersed. With everything around it, and they want a kind of a surrounding, and they want to have the feeling that they are a bit out of their normal life, and a deep dive in a new environment. And I think this is something that we try to accomplish. Paul Marden: Wow.David Jungmann: David Jungman, I'm the Director of Business Development here at Accesso, based in Germany. I'm super excited to be here at IAPA in Barcelona. We're exhibiting our whole range of solutions from ticketing to point of sale to virtual queuing to mobile apps. And one of the features we're calling out today is our Accesso Pay 3.0 checkout flow, which streamlines donations, ticket insurance, relevant payment types by region on a single simple one-click checkout page.Paul Marden: What impact does that have on customers when they're presented with that simple one-click checkout?David Jungmann: Well, as you guys know, conversion rate is super important. The number of clicks in an e-commerce environment is super important. And because we're at IAAPA Europe, we've got guests here from all over Europe. Different regions require different payment types. And it's important to not overload a checkout page with like eight different types for, let's say, German guests, Dutch guests, Belgium guests, is to be able to only offer what's relevant and to keep it short and sweet. And then rolling in additional features like donations, ticket insurance and gift cards, stuff like that.Paul Marden: Amazing. So get your crystal ball out and think about what the world in 2026 is going to be like.David Jungmann: I think this year was a little bit soft in terms of performance for the parks, certainly in Europe, what we've seen. I think what that will mean is that maybe some will consider, you know, really big capex investments. But what that also means is they will get creative. So I envision a world where, instead of buying new protocols for 20 million, maybe some operators will start thinking about how can we make more out of what we've got with less, right? How can we be really creative? And I think there's a lot to uncover next year for us to see.Paul Marden:  Sweating their assets maybe to be able to extend what they do without that big CapEx project.David Jungmann:  Yes, how can we keep innovating? How can we keep our experience fresh? Without just buying something very expensive straight away. And I think that's what we see.Paul Marden: What is going to be innovating for Xesso and the market that you serve?David Jungmann: Well, for us, it's really about that streamlined, consistent guest experience, but also tying into things like immersive experiences, right, where you could maybe change the overlay of an attraction and feed in personalised information that you have for your visitors and collect it during you know the booking flow when they enter the venue and feeding that into the actual experience i think that's something i'm excited about.Paul Marden: I think that there is a missed opportunity by so many attractions. There's so much data that we build and we collect the data, but oftentimes we don't bring it together into a central place and then figure out the ways in which we want to use it. There's so much more you can do with that rich data, isn't there?David Jungmann: 100% exactly. And I don't just mean from a marketing perspective. I mean from an actual experience perspective. Let's say you ride through Dark Ride and all of a sudden your name pops up or your favorite character pops up and waves hello to you. That's the type of stuff you want to do, not just market the hell out of it.Paul Marden: Absolutely. Look, David, it's been so good to meet you. Thank you ever so much. And yeah, thank you for joining Skip the Queue. David Jungmann: Thanks, Paul. Have a great day at the show. Paul Marden: Isn't it great? I mean, we have got such an amazing job, haven't we? To be able to come to a place like this and be able to call this work.David Jungmann: Absolute privilege. Yes, absolutely.Paul Marden: Now, before we wrap up, Andy and I wanted to have a little chat about what we've seen today and what we've enjoyed. Why don't we sit down? You have clearly returned to your tribe. Is there a person in this place that doesn't actually know you?Andy Povey: There's loads. I've been doing the same thing for 30 years. Paul Marden: Yeah, this ain't your first radio, is it? Andy Povey: I'm big and I'm loud, so I'd stand out in a crowd. I mean, there are all fantastic things that I should put on my CV. But this is really where I feel at home. This industry continues to blow me away. We're here, we're talking to competitors, we're talking to potential customers, we're talking to previous customers, we're talking to people that we've worked with, and it's just all so friendly and so personally connected. I love it.Paul Marden: It has been awesome. I've really enjoyed it. Although I'm beginning to get into the Barry White territory of my voice because it's quite loud on the show floor, isn't it? Andy Povey: It is. It's actually quieter than previous shows, so I don't know why, and I don't know whether... Maybe I'm just getting old and my hearing's not working quite so well, but... You used to walk out of the show and you could almost feel your ears relax as they just stopped hearing and being assaulted, I suppose, by machines pinging and blowing.Paul Marden: It really is an assault on the senses, but in the very best way possible. Andy Povey: Absolutely, absolutely. I feel like a child. You're walking around the show, you're going, 'Wow, Wow, Wow, Wow, Wow, Wow, Wow.' Paul Marden: So what has been your highlight? Andy Povey: Do you know, I don't think I could give you one. It really is all of the conversations, the connections, the people you didn't know that you hadn't spoken to for two years.Paul Marden: So for me, my highlight, there was a ride that I went on, Doff Robotics.Andy Povey: I've seen that, man.Paul Marden: So it was amazing. I thought I was going to be feeling really, really sick and that I wouldn't enjoy it, but it was amazing. So I had Emily with the camera in front of me. And within 10 seconds, I forgot that I was being recorded and that she was there. I was completely immersed in it. And I came off it afterwards feeling no motion sickness at all and just having had a real good giggle all the way through. I was grinning like, you know, the Cheshire Cat. Andy Povey: A grinning thing. Paul Marden: Yeah. So, tomorrow, what are you looking forward to?Andy Povey:  It's more of the same. It really is. There's going to be some sore heads after tonight's party at Tribodabo. We're all hoping the rain holds off long enough for it to be a great experience. But more of the same.Paul Marden: Well, let's meet back again tomorrow, shall we? Andy Povey: Completely. Paul Marden: Let's make a date.Paul Marden: Thanks for listening to today's episode from IAAPA Expo Europe. As always, if you've loved today's episode, like it and comment in your podcast app. If you didn't like it, let us know at hello@skipthequeue.fm. Show notes and links can also be found on our website, skipthequeue.fm. Thanks to our amazing team, Emily Burrows and Sami Entwistle from Plaster Creative Communications, Steve Folland from Folland Co., and our amazing podcast producer, Wenalyn Dionaldo. Come back again tomorrow for more show news. The 2025 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsTake the Rubber Cheese Visitor Attraction Website Survey Report

Provide: The Path to Owning It
58. Experiential Design and its powerful impact on small businesses, with Alicia Orlando

Provide: The Path to Owning It

Play Episode Listen Later Apr 23, 2025 22:38


The old saying is “people will forget what you said, people will forget what you did, but they will never forget how you made them feel.” So when the time comes to design your office and build your brand, it's important to consider more than just your color scheme and furniture. You need a deep understanding of your customers and employees, how they will use the space, and what story you're telling them. And that's where the practice of experiential design comes into play. In this episode, we're speaking with Alicia Orlando, the director of experiential design at MA Design. With a background spanning advertising, marketing, and environmental graphics, she has worked with clients like Bed Bath & Beyond, the University of Georgia, and White Castle. She focuses on creating designs that resonate on a human level by crafting thoughtful, purposeful environments that inspire and leave lasting emotional connections. Together, we'll discuss things like: How is experiential design different from regular office design? How can small business owners utilize experiential design to create a strong first impression on customers? Why is the atmosphere of an office space crucial for employee morale and productivity? How can small business owners enhance their office's welcoming energy on a budget? What are some measurable impacts that small business owners can look for after implementing experiential design? Are you ready to take control of your future and start building your legacy? Visit getprovide.com. Provide is a division of Fifth Third Bank, National Association. All opinions expressed by the participant are solely their current opinions and do not reflect the opinions of Provide, its affiliates, or Fifth Third Bank. The participant's opinions are based on information they consider reliable, but neither Provide, its affiliates nor Fifth Third Bank warrant its completeness or accuracy and should not be relied upon as such. This content is for informational purposes and does not constitute the rendering of legal, accounting, tax, or investment advice, or other professional services by Provide or any of its affiliates. Please consult with appropriate professionals related to your individual circumstances. All lending is subject to review and approval.

The Other A.I
The Transformative Power of Experiential Design

The Other A.I

Play Episode Listen Later Feb 7, 2025 53:00


Pauline is joined by two experts in experiential design: Ann Morrow Johnson, former Head of Creative Development for Walt Disney Imagineering, and Emilie Baltz, an award-winning artist and digitial design leader, both from the world's largest design firm, Gensler.Together, they discuss how human senses and emotions are impacted by space design and how businesses can leverage their own spaces to create immersive customer experiences and convey rich and memorable stories.

UnderDog
From Rearranging Rooms to Launching Lux Living, Experiential Design Expert Kelly Straka on Building a Staging Business with Purpose

UnderDog

Play Episode Listen Later Nov 14, 2024 62:01


Curious how design can make a space unforgettable? Kelly Straka, founder of Lux Living, talks about her journey from rearranging her childhood bedroom to creating a successful staging and design business. Known for crafting spaces that resonate on a personal level, Kelly shares her approach to blending creativity with practical strategies that help her spaces stand out.Kelly dives into the ups and downs of starting a staging business, explaining how personal touches can make a property memorable for clients and buyers. She gives straightforward tips on creating unique Airbnb experiences that draw in guests and talks about the importance of knowing when to pivot in business and using storytelling to make properties shine.Kelly's insights on staging, home-flipping, and storytelling offer practical ideas for making properties truly memorable. Whether you're a designer or business owner, her journey provides a fresh look at creating spaces that connect with people and make a lasting impression.On The Underdog Podcast, Kelly's journey offers practical ideas for business owners, designers, and anyone in real estate looking to create spaces with impact.Key Takeaways:Real Estate Investment and Entrepreneurship: Kelly's first experience managing student housing sparked her journey into property investment and real estate.Challenges and Growth in Entrepreneurship: Kelly talks about knowing when to pivot, showing the importance of adaptability in business.Storytelling and Connection through Design: Kelly's designs aim to create emotional connections, making each space not just beautiful but meaningful.Her journey exemplifies the value of adaptability and innovation in the real estate and design industries, reminding us of the potential to create spaces that are not only functional but emotionally resonant.Listen to this exciting episode. Join us for the conversation! Listen to the full episode here:Apple iTunes: https://podcasts.apple.com/us/podcast/underdog/id1534385651Spotify: https://open.spotify.com/show/6FbSDu0aNtuxAEiderUAfBWebsite: https://theunderdogshow.comIf you found this story worth your time and made changes in your life, we'd love to hear from you! Subscribe and leave a review ⭐⭐⭐⭐⭐Follow and connect with Kelly Straka:Lux Living: https://lux-living.com/Instagram: https://www.instagram.com/kellystraka/LinkedIn: https://www.linkedin.com/in/kellystrakaThe Underdog Podcast host is none other than Pamela Bardhi. She's rocking the Real Estate Realm and has dedicated her life as a Life Coach. She is also in the Forbes Real Estate Council. To know more about Pam, check out the following:Website: https://pamelabardhi.comInstagram: https://www.instagram.com/pamela_bardhiTikTok: https://www.tiktok.com/@pamela_bardhiYouTube: https://www.youtube.com/@elevatethroughrealestate

Life and Business In Flow
Changing Careers, The Interior Design Industry and Experiential Design With Marcus Syvertsen

Life and Business In Flow

Play Episode Listen Later Aug 7, 2024 52:31


Today, I have the pleasure of introducing you to a client and a very talented Interior Designer, Marcus Syvertsen.   Marcus is the founder and principal designer of Little Road, Adelaide's leading interior practice for residential, commercial and hospitality spaces.   A once-trained Paramedic, Marcus changed his direction to pursue his first love of creativity and design in the Interior Design industry where he and his team, capture the beauty of the everyday.   In today's episode, Marcus shares his journey of a career transition from Paramedic to owning a design business and running a brick-and-mortar store, his unique approach to experiential design, his challenges with mental health, the importance of community, and creating a positive work culture.   As well as the power of collaboration and working with key people to help you elevate your business, setting solid foundations and having someone in your corner each step of the way.    Where you can find and connect with Marcus Syvertson:  Website: littleroad.com.au Instagram: @littleroad.studio   __________    Going it alone will only get you so far. If you're feeling overwhelmed and don't know whether to grow your business or scale it back, you've outgrown your brand, struggling with your process, finances, pricing, sales and how and when to hire, I'd love to connect and support you. Together, we will refine your business to support you, the woman behind the brand. It's time to Flourish

Voices of VR Podcast – Designing for Virtual Reality
#1391: ILM Immersive’s “What If…?” Marvel Experience Forges a New Genre of Immersive Storytelling blending 3D Movie Cinematics with First-Person Embodiment

Voices of VR Podcast – Designing for Virtual Reality

Play Episode Listen Later May 29, 2024 51:22


ILM Immersive & Marvel Studios is releasing What If...?: An Immersive Story exclusively on Apple Vision Pro tomorrow, and I had a chance to take an early look and speak with producer and executive producer Shereif Fattouh as well as technical art director Indira Guerrieri about the process of creating this experience. It's mostly an immersive story with light interactions, but you can't actually die and so it's more about immersing yourself into these worlds with first-person embodiment and exploring around 10 different gesture-based interactions in nearly 50 different interactive moments across the 40 to 45-minute experience. There's also some disembodied moments where you're watching 3D movie cinematics on shards of glass floating in the environment, and so they're also really leaning into how good 3D movies look on the Apple Vision Pro within this experience. Overall, it's blending lots of elements together that feels like something new and a new genre of immersive storytelling that's building upon existing IP, and giving new opportunities to engage with these character's stories as well as their worlds. This is also the first Unreal Engine experience releasing on the Apple Vision Pro store, and so Fattouh told me that ILM Immersive has been making private modifications to get things working. There are features like mixed reality passthrough that are not available yet in Unreal Engine 5.4 yet. Agile Lens' Alex Coulombe told me, "The Epic Games XR team is small so I would I err on the side of assuming no major Vision Pro updates coming soon from Epic. To have the current features working it still requires a source build of Unreal Engine 5.4 (the Epic Games Launcher doesn't work) and current features include fully immersive mode, hand tracking / gesture recognition, forward and deferred rendering." So hopefully we'll get more on this soon from Epic Games, but at least we know it's possible and we'll start to see more Unreal Engine experiences on the Apple Vision Pro soon. Be sure to check out the transcript below for more information, and also don't miss my episode featuring my talk on an Elemental Theory of Presence, Experiential Design, and Immersive Storytelling, as well as my previous 480+ episodes on the topic of immersive storytelling over the past decade including previous coverage on Cycles, Myth: A Frozen Tale, Star Wars: Tales from the Galaxy's Edge, and a conversation with John Gaeta about ILMxLab's The Holo-Cinema from Sundance New Frontier 2016. This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality

DESIGN POD
Episode 39: Experiential Design

DESIGN POD

Play Episode Listen Later May 28, 2024 48:17


In the fifth show of series five of DESIGN POD, sponsored by EquipHotel, Hotel Designs Editor Sophie Harper catches up with Partner and Principal at Conran and Partners, Tina Norden, about the logistics of working on global projects and creating experiential hospitality design that appeals to tourists and locals alike. Hosted on Acast. See acast.com/privacy for more information.

Shameless Sex
#382 Behind the Sex Scenes in Film, Television and Porn - with CINTIMA

Shameless Sex

Play Episode Listen Later May 21, 2024 85:56


What is happening behind the scenes when sex/intimacy happens in film, television and porn? What us an "intimacy coordinator" and why do they play a pivotal roll in the on-set production? How do intimacy coordinators choreograph a scene, awnd hat makes CINTIMA's training important and unique? How does watching a show with intimate plots deepen a couple's relationship, and how does the quality of the content for intimate scenes - as well as what is happening behind the scenes - affect the consumer? And how can someone become an "intimacy coordinator"? Is it just a career move or can it change an individual's everyday life? About our guests: Jimanekia (she/her) is a Queer Media Consultant, Comprehensive Sex Educator, and Sexual Assault & Trauma Expert. She is the host of Trauma Queen - a podcast mini-series for survivors of assault and our allies. She is also the Founder of Tending The Garden, a nonprofit for sexual assault survivors that have been marginalized. Her work as a sex educator has been featured in Playboy, Cosmo, Nylon and MANY more. Jimanekia has worked with Intimacy Coordinators in creating content and teaching since 2021, and became one of the co-owners and co-founders of CINTIMA in 2023. Yehuda Duenyas (he/they) is a transdisciplinary artist creating at the intersections of Intimacy Coordination, Experiential Design, Performance, Film, and Sound. Proudly representing the LGBTQIA+ community, Yehuda brings an authentic and personal voice to their role. As a SAG-AFTRA accredited Intimacy Coordination trainer, Yehuda co-runs CINTIMA.CO, a pioneering training program tailored for marginalized identities entering the field. Notable Film & TV credits include projects such as "MONSTER: The Jeffrey Dahmer Story" (Ryan Murphy/NETFLIX), "Westworld Season 4" (HBO), "The Afterparty Season 2" (SONY/APPLE TV), and "American Gigolo" (Paramount+/Showtime). Intimacy for Performance credits include Faye Driscoll's Weathering (NY Live Arts; The Blackwood, Toronto), The Beautiful People (Rogue Machine, LA), and Tom Bradshaw's Fulfillment (The Flea, NYC; ATC, Chicago). Jaclyn Chantel (she/her) is Co-Founder at CINTIMA: Cinematic Intimacy Artists. She is a true multi-hyphenate and has been working in the entertainment industry for over 10 years. After earning her BFA in Acting from the University of Cincinnati's College-Conservatory of Music, she has worked in production, directing, casting, and acting. This body of work inspired Jaclyn to begin her work as an Intimacy Coordinator, filling her toolbox with experiences and skills from which to draw as she approaches this important work with actors. Using Alexander Technique, Alba Emoting, Viewpoints, and Labon, Jaclyn is a natural at fostering collaboration and personal agency in her work as an Intimacy Coordinator.  Want to become an Intimacy Coordinator? Go to https://www.cintima.co and use code SHAMELESS10 for 10% off! PORTLAND, CHICAGO, SEATTLE! Come see our LIVE Shameless Sex Unleashed sexy variety show! Get your tickets here ASAP: https://www.shamelesssex.com/events Do you love us? Do you REALLY love us? Then order our book now! Go to shamelesssex.com to snag your copy Support Shameless Sex by sending us gifts via our Amazon Wish List Other links: Get 10% off + free shipping with code SHAMELESS10 on Uberlube AKA our favorite lubricant at http://uberlube.com Get 10% off while mastering the art of pleasure at  http://OMGyes.com/shameless Get 15% off all of your sex toys with code SHAMELESSSEX at http://purepleasureshop.com

Voices of VR Podcast – Designing for Virtual Reality
#1389: Elemental Theory of Presence + Primer on Experiential Design& Immersive Storytelling

Voices of VR Podcast – Designing for Virtual Reality

Play Episode Listen Later May 14, 2024 65:55


One of the most common ways to describe the experience of VR is through the lens of presence, and in this episode I'm going to do a deep dive into the existing academic literature of presence in order to more fully contextualize my approach to it. This is my Storycon 2022 keynote where I elaborate on my elemental approach to presence as well as my thoughts on experiential design and immersive storytelling. I use the four archetypal elements to break down presence into four primary components where fire represents active presence, air represents mental and social presence, water represents emotional presence, and earth represents embodied and environmental presence. And I use the lens of quality, context, character, and story to explore the fundamental components of experiential design. I started to develop my approach to presence through a number of Voices of VR podcast interviews in the fall and winter of 2016, and I was then introduced to the work of Dustin Chertoff, whose presence work from 2008-2010 draws upon the field of experiential marketing. He similarly boils presence down into the components of Active Presence, Cognitive Presence, Relational Presence, Affective Presence, and Sensory Presence. When I interviewed Chertoff in February 2017, we agreed that our approaches to presence were functionally identical. I then went on to present my preliminary ideas on presence at a Silicon Valley Virtual Reality conference keynote in March 2017, and I've continued to develop these ideas over the past 5-7 years. I gave this Storycon Keynote on May 5, 2022, which happened to be the 8th-year anniversary of the Voices of VR podcast. Now two years later, I'm celebrating my 10-year Voices of VR podcast anniversary in part by airing this talk as well as a few others. I consistently refer folks to it as one of my more fully-formed and rigorous elaborations that I've given of my elemental theory of presence. I not only contextualize it with Chertoff's work, but also with the broader body of academic presence research and it's history. I would often find there were would be different presence theories talking about some of the same concepts, but using different terminology. In this talk, I take an archetypal approach that synthesizes these different frameworks through an archetypal lens. At times it can be a bit laborious reciting an archetypal complex of keywords, and there are definitely sections of this talk that are probably better off read than spoken. So I'd highly recommend also checking out the video version as well as the PDF of the slides, and/or the fully-annotated transcript in the shownotes that includes the embedded slides and linked citations. That all being said, be warned that this is still probably way too dense for an hour-long talk, as it's more like an entire semester's worth of material. It's also probably closer to a Ph.D. defense than a synthesized book or practical handbook that's ready for prime time. As with many other aspects of XR, many theoretical aspects are still developing, emerging, boundaries being pushed, and rules being broken. So it's in that spirit that this is my latest fully-formed iteration of these ideas. This talk also leans more into the theoretical parts, and some of the more practical applications often come within the context of individual interviews where the context is a lot more bounded to a specific situation, experience, or story. Be sure to check out my 30+ hours of coverage from Venice 2023 as an example for how I've put these ideas into practice. It's been through many invited lectures and keynotes around the world where I've been able to develop these ideas by engaging with audiences and interviewing thousands of creators over the past decade. At some point, I'm still hoping to go through a more formal write-up of these ideas to give them even more rigor, and perhaps potentially even go through a more formalized peer-review process. But as of now,

Voices of VR Podcast – Designing for Virtual Reality
#1382: Interactive Generative AI Storytelling Installation “The Golden Key” Wins Top Prize at SXSW Leveraging Archetypal Folklore Motifs + Links to SXSW 2024 Coverage

Voices of VR Podcast – Designing for Virtual Reality

Play Episode Listen Later Apr 4, 2024 61:41


I interviewed The Golden Key co-directors Matthew Niederhauser & Marc Da Costa remotely during SXSW XR Experience 2024. See more context in the rough transcript below. Here is all of my coverage of projects in and around SXSW XR Experience 2024: #1360: Sneak Peak of SXSW XR Experience Projects, Events, & Lounges with Programmer Blake Kammerdiener #1362: “The Tent” Tabletop AR Mixes Photogrammetry, Volumetric Capture, & Theatre in Modern-Day Fairytale about Unhoused Crisis #1363: DIY 360 Video for Perspective-Taking and Investigating Murder of Trans Woman in “Her Name Was Gisberta” #1364: Step into the Movies with “The Vortex Cinema” Blending Cinematic Storytelling, Gaming, & Escape Room Mechanics #1365: “We Speak Their Names in Hushed Tones” Explores Impact of Migration on Families Left Behind in Poetic Immersive Still Life & Audio Documentary #1366: Electric South's Ingrid Kopp on Increasing Access to Immersive Production Resources to African XR Creators + Tribeca 2019 Program #1367: “Escape to Shanghai” Immersive Doc Tells the Story of Jewish Refugees who Fled to China to Escape the Holocaust #1368: “Walk to Westerbork” Immersive Doc Shares Remarkable Story about a Dutch Jewish Holocaust Survivor Who Defied the Odds #1369: Interactive UN Doc “Dreaming of Lebanon” Blends Interactive Oral History, 360 Video, and Speculative Worldbuilding #1370: “Madame Pirate: Code of Conduct” Blends Spatial Representations to Tell the Story of Most Powerful Pirate in History #1371: “Pirate Queen: The Forgotten Legend” Fuses Escape Room Mechanics with Environmental Storytelling & Embodied Gameplay #1372: “Last We Left Off” 360 Video Plays Switches Between D&D Imaginal Realms with Physical Reality, & Exhibiting with Apple Vision Pro #1373: Interactive Biopic Doc on Opera Singer “Joseph Rouleau: Final Encore” that Mixes Modalities #1374: Telling Stories of Indigenous Leaders with OurWorlds.io's “Chief” on Apple Vision Pro #1375: Unique 2D Hand-Drawn Animation Technique with “Tadpole” Leads to a Provocative Immersive Story #1376: Indie Musician Roman Rappak's Annual Mixed Reality Performance Experiments & Expansion into “Detachment” Immersive Story #1377: Immersive Producer Katayoun Dibamehr's Journey to Becoming an Award-Winning Producer at Floréal #1378: Anagram's Mental Health Series Continues with Preview of “Impulse” Mixed Reality Story about ADHD #1379: “Maya: The Birth of a Superhero” Evolves Storytelling Grammar with Magical Realism, Dream Logic, & Interactive Embodiment #1380: “Reimagined Volume III: Young Thang” Adapts a Nigerian Folktale while Refining the Grammar of Spatial Storytelling #1381: “Soul Paint” Wins SXSW Special Jury Prize for Innovative Body Mapping Technique to Spatially Draw Your Emotions #1382: Interactive Generative AI Storytelling Installation “The Golden Key” Wins Top Prize at SXSW Leveraging Archetypal Folklore Motifs PREVIOUSLY COVERED PROJECTS [PART 1 from Tribeca Immersive 2023 – Part 1 + Part 2 debuts at SXSW] #1244: “Maya: The Birth” Animation Uses Mythic Symbols & Magical Realism to Explore Menstrual Taboos [from Venice Immersive 2023] #1272: Kickoff of Venice Immersive 2023 Coverage with Winner “Songs by a Passerby” and Atmospheric Storytelling [from Venice Immersive 2023] #1276: Beautiful “Emperor” Explores Aphasia Communication Gaps with Compelling Interactions [from Venice Immersive 2023] #1287: “Letters from Drancy” is an Incredibly Emotional and Powerful Story About the Holocaust [from Venice Immersive 2023] #1292: Pioneering the VR Essay with “Shadowtime” Critiquing Sci-Fi Dystopic Aspirations of VR [from Venice Immersive 2023] #1293: The Personalized AI-Driven “Tulpamancer” VR Sandpaintings with AI Text to Audio & VR Workflow [from Venice Immersive 2023] #1303: A Deep Dive into Breaking Down the Experiential Design of “The Imaginary Friend” [from DocLab 2023] #1331: Recreating Spatial Presence in Caves ...

Edifice Complex Podcast
#89 Prof Gail Brager – Experiential Design Schemas

Edifice Complex Podcast

Play Episode Listen Later Mar 15, 2024


Our guest this episode is Prof Gail Brager of UC Berkeley talking about built environmental design, the Center for the Built Environment and her new book, Experiential Design Schemas If you enjoy this episode, share it with friends and give us a review, it helps more than you know. In this episode, we discuss: Enhancing […]

Edifice Complex Podcast
#89 Prof Gail Brager – Experiential Design Schemas

Edifice Complex Podcast

Play Episode Listen Later Mar 15, 2024 68:59


Our guest this episode is Prof Gail Brager of UC Berkeley talking about built environmental design, the Center for the Built Environment and her new book, Experiential Design Schemas If you enjoy this episode, share it with friends and give us a review, it helps more than you know. In this episode, we discuss: Enhancing positives rather than reducing negatives Open source problem solving “T” shaped people Re-framing the climate crisis And much more……. More on Gail: On LinkedIn: https://www.linkedin.com/in/gail-brager/ Berkeley College of Environmental Design: https://ced.berkeley.edu/people/gail-brager Center for the Built Environment: https://cbe.berkeley.edu/ Get the Book here: https://www.amazon.com/Experiential-Design-Schemas-Mark-DeKay/dp/195718373X Bio Gail S. Brager, PhD, is Professor of Architecture at UC Berkeley. Gail is CBE's Associate Director, and leads research efforts in mixed-mode buildings, which combine natural and mechanical ventilation. Gail also leads CBE's research into dynamic comfort and worker performance in alternative office environments. Gail received PhD and MS degrees in Mechanical Engineering from UC Berkeley, and a B.S. in Mechanical and Environmental Engineering from UC Santa Barbara. Other research interests include thermal comfort and adaptive mechanisms, task/ambient conditioning systems, climate-responsive building design, and curriculum materials development. Prof. Brager currently serves as the Chair of the US Green Building Council's Research Committee. She is also an active member of ASHRAE, serving as Past-President of the S.F. Bay Area Golden Gate Chapter, and Past-Chair of TC 2.1 (Physiology and Human Comfort). She is also a member of ASES and SBSE.

Tangents by Out of Architecture
The Journey from Architecture to Experiential Design with Future Colossal's Jill Shah

Tangents by Out of Architecture

Play Episode Listen Later Feb 27, 2024 56:49


Our guest today, Jill Shah, Production Designer at Future Colossal, shares how she capitalizes on her abilities as a generalist, asserts herself to create opportunities, and harnesses the power of storytelling in design.Highlights:Leverage spatial design skills from architecture in experience design by focusing on technology integration and storytelling instead of just function.As a generalist, talk confidently about your broad skillset and give examples of how you've tackled challenging, multidisciplinary projects.Be assertive in asking for opportunities to expand your role and prove yourself; people appreciate self-starters.Storytelling is key in experience design - use lighting, sound, sequence etc. to evoke emotions.Documentation is critical but often neglected - market your work by taking time to create a "package" about each project.Guest Bio: Jill is a New York-based experiential artist and creative technologist who leverages algorithms to (new)ance our physical environments. Driven by her passion for more humanized nuances in an increasingly mechanized world, her work allows users to touch, feel and ponder over the role that algorithms and technological advancements can play in pushing ‘craft' to newer boundaries.Jill received her MFA in Design and Technology from Parsons School of Design and since then has served as an Experiential Production Designer at Future Colossal, an award-winning innovation lab that designs and executes memorable interactive spaces. Motivated by the belief that skills and knowledge must be accessible, she is also a passionate educator who has taught design classes and facilitated several technical workshops at the New School.https://jillshahh.com/ ★ Support this podcast on Patreon ★

Event Marketing Redefined
Ep 75 | The Best Booth And Engagement Strategies We've Seen In The Past 12 Months with Mollie Stahl

Event Marketing Redefined

Play Episode Listen Later Feb 7, 2024 35:26


Crafting unforgettable trade show experiences is both an art and science, and incorporating themes, experiential design, and storytelling is essential for engaging attendees. But, many brands struggle to make their booths stand out, often missing the mark on creating memorable interactions.That's why Matt Kleinrock and Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, team up again to offer unique insights and strategies for developing trade show experiences that are not just seen but REMEMBERED.By the end of the episode, you will learn:✅ How to design trade show booths that tell a story and engage attendees on multiple levels.✅ The importance of aligning booth design with brand narrative to create a cohesive and impactful experience.✅ Creative strategies for making your trade show presence memorable and effective in driving brand engagement.Tune in to transform your trade show strategy and presence from dull to dynamic!Connect with Mollie:On her LinkedIn: https://www.linkedin.com/in/molliestahl/    Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  On my Company: https://rockwayexhibits.com/ 

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | Apartment Sharing
Experiential design is where the money is at on Airbnb

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | Apartment Sharing

Play Episode Listen Later Feb 2, 2024 37:14


>>> Watch our free Revenue Management training at https://www.getpaidforyourpad.com/cfm-replay>>> FREE E-Book: 5 Most Common Airbnb Revenue Management Mistakes>>> Click here to downloadIn today's episode of Get Paid for Your Pad, I had the pleasure to talk to Heather Loduca & Erin Donnelly, the founders of Pink Wall Designs, straight out of Canada. They are not only seasoned in interior design for short-term rentals and boutique hotels but also investors themselves, owning properties that stand as testaments to their expertise. The focus of our conversation revolved around the critical importance of interior design in the increasingly competitive Airbnb and short-term rental market. Design, as we explored, isn't just about aesthetics; it's crucial for marketing, creating memorable guest experiences, and ensuring your property stands out in a sea of options.Aaron and Heather shared insights on making properties Instagrammable, leveraging social media for direct bookings, and the significance of targeting your design to appeal to your ideal guest avatar. They emphasized the power of experiential design, suggesting features like selfie walls and thematic decor that resonate with your target audience and encourage social sharing. The conversation also delved into the strategic use of platforms like TikTok for market research and promotion, highlighting the platform's effectiveness in reaching potential guests quickly.Moreover, Aaron and Heather offered advice on collaborating with local businesses and influencers to enhance guest experiences and market your property more effectively. They underscored the importance of continually updating and refreshing your property's design to keep up with trends and guest expectations.For those interested in learning more about their work or seeking their services, Aaron and Heather can be found on Instagram at @PinkWallDesigns and TikTok under the same handle. They also have a website, Pink Wall Designs, Inc., for further information and contact details.This episode is a reminder that in the world of short-term rentals, creating an experience, not just a place to stay, is key to success. Designing with intention and focusing on the guest experience can set your property apart and ensure its success in the competitive market of 2024 and beyond. Hosted on Acast. See acast.com/privacy for more information.

Zero to Start VR Podcast: Unity development from concept to Oculus test channel
Presence, immersive storytelling & the ultimate potential of XR with Kent Bye, Voices of VR podcast

Zero to Start VR Podcast: Unity development from concept to Oculus test channel

Play Episode Listen Later Dec 26, 2023 51:34


This holiday we're celebrating our 25th episode of Zero to Start with a very special guest, Kent Bye, host of the Voices of VR podcast.Since May 2014, Kent has published over 1,300 Voices of VR podcast interviews featuring the pioneering artists, storytellers, and technologists driving the resurgence of virtual & augmented reality.Kent is an oral historian, experiential journalist, & philosopher, helping to define the patterns of immersive storytelling, experiential design, ethical frameworks, & the ultimate potential of XR. He travels the world to deliver in-depth coverage of the best from XR festivals, conferences and gatherings you can't find anywhere else. Check out the link to Kent's Patreon where you can support his groundbreaking work and gain access to the podcast's private Discord channel and more.  I've been a patron supporter of Voices of VR since 2021.How will you think about presence in 2024?Thanks for listening! Until next time, Peace on Earth! Goodwill to all.CONNECT WITH KENT:Voices of VR PodcastVoices of VR on PatreonKent on LinkedIn FEATURED LINKS:VIDEO: A Primer on Presence, Immersive Storytelling, & Experiential Design - Kent Bye's Storycon Keynote VIDEO: Sensemaking Frameworks for the Metaverse & XR EthicsVoices of VR  #1320:  Plans for VisionDevCamp, an Apple Vision Pro Hackathon after Q1 2024 LaunchMORE SOURCES:Place illusion and plausibility can lead to realistic behaviour in immersive virtual environments - Mel SlaterReality+  David ChalmersVIDEO: Top 20 Oculus Rift VR Experiences of 2013 - Cymatic BruceVIDEO: Descartes Meditation I - Of the things which may be brought into Doubt - Philosophy Vibe CONNECT WITH SICILIANA sicilianatrevino.com LinkedIn WHAT WE'RE PLAYING IN VRGorilla Tag - holiday update! Asgard's Wrath 2Black Pink a VR Encore - Meta Horizon Worlds (Dec. 26th)Wallace & Gromit in the Grand GetawayLiminal - Relax. Unwind. Engage. Explore.

Hospitality Design: What I've Learned
Maryellis Bunn, Museum of Ice Cream

Hospitality Design: What I've Learned

Play Episode Listen Later Nov 21, 2023 45:12


Born in Laguna Beach, California, Maryellis Bunn, founder of the Museum of Ice Cream, was influenced by her artist mother, who shaped her creative mindset. Dubbed the Millennial Walt Disney, Bunn launched the original concept for the Museum of Ice Cream as a pop-up in New York in 2016, and has since transformed it into brick-and-mortar experiential spaces that invite people to slide into a pool made of biodegradable sprinkles or enjoy a cocktail at the pretty-in-pink bar. With standalone museums in New York, Chicago, Austin, and Singapore, Bunn continues to evolve the brand's mission to create spaces that inspire imagination and unite people around something “as simple and beautiful as ice cream,” she says,

Architecture 5 10 20
The Balancing Act of Creativity, Technology, and Sustainability in Experiential Design

Architecture 5 10 20

Play Episode Listen Later Oct 30, 2023 40:31


Immersive environments pull from art while experimenting with technology. This balancing act brings design to the intersection of innovation and longevity. Staying mindful of all the elements involved lead to design choices that are impactful and integrated into a planet conscious approach. Welcome to the second season of Architecture 5 10 20! I'm your host, Guy Geier, Managing Partner of FXCollaborative Architects in New York. Guests from a wide range of backgrounds and experiences related to the built environment will come to share their thought leadership. Our conversations will start with understanding how they arrived at what they're doing now. More importantly, we will focus on discussing their vision for the future, looking out 5, 10, and 20 years. Today, we are joined by David Schwarz, creative leader and founding partner of HUSH. David integrates content, technology and physical spaces to create compelling experiences that cater to the spectrum of human senses and intuition. I look forward to discussing with David the multidisciplinary realm of immersive experiential design, and its opportunities and challenges, especially those pertaining to sustainability and the constantly changing landscape of technology. Listen as we discuss the balancing act of creativity, technology, and sustainability in experiential design. David shares how HUSH transforms client ideas into experiential spaces. We talk about developing sustainability storytelling to projects as we pursue thoughtful design. David's work integrates an artful combination of storytelling, data, visualization, and creative technologies to design experiences that inspire and inform. What sets David apart is not just his design prowess, but also his commitment to innovation and sustainability. David prioritizes low carbon materials and designs within energy budgets for the work he produces at HUSH.   Time stamps: [01:09] - David Schwarz explains how he entered the design field. [03:55] - What's the original thesis of HUSH? [05:54] - How does HUSH transform client ideas into experiential spaces? [08:48] - The balance between innovation and longevity. [10:35] - How does HUSH work with interior designers? PART 1 [13:20] - How does HUSH work with interior designers? PART 2 [15:13] - David talks about the art direction and the creative direction needed in design challenges. [17:03] - David explains the goal of adapting to and planning for technology as projects develop. PART 1 [19:38] - David explains the goal of adapting to and planning for technology as projects develop. PART 2 [22:12] - What is David excited about lately? [24:25] - David talks about tracking energy use in buildings and finding creative solutions for sustainable design. [26:36] - David recalls the sustainability storytelling added to projects when using thoughtful design. [29:24] - How does David approach sustainable projects with ESG goals? PART 1 [32:20] - How does David approach sustainable projects with ESG goals? PART 2 [33:50] - There are many roads that lead to the same outcome. [36:41] - “It does unlock something.” [38:51] - Thank you David for reminding us of design experiences that inspire and inform.   Links / Resources: Guy Geier Instagram | Twitter   David Schwarz HUSH

Voices of VR Podcast – Designing for Virtual Reality
#1303: A Deep Dive into Breaking Down the Experiential Design of “The Imaginary Friend”

Voices of VR Podcast – Designing for Virtual Reality

Play Episode Listen Later Sep 27, 2023 96:22


I interviewed The Imaginary Friend director Steye Hallema at Venice Immersive 2023 after passing along a recommendation to watch my Storycon keynote on Presence, Experiential Design, & Immersive Storytelling. We do a deep dive into applying some of these ideas around the different qualities of presence to his project. See more context in the rough transcript below. This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality

Voices of VR Podcast – Designing for Virtual Reality
#1249: Experiential Design Breakdown of “Reimagined Vol II: Mahal,” A Stylized & Mythic Story of Personal Grief

Voices of VR Podcast – Designing for Virtual Reality

Play Episode Listen Later Aug 16, 2023 51:43


Reimagined Vol II: Mahal is the second edition of the Reimagined VR series that premiered at Tribeca Immersive 2023 (see my interview about Volume I from Venice 2022). It's a Quill animation piece that has lots of stylized cinematography, deliberate environmental and character design, a personal story that's very well-told through the lens of mythology. The synopsis says, "Inspired by Philippine mythology, the story focuses on Apolaki, Mayari, Tala, and Hanan, the four immortal children of the recently passed creator god, Bathala. As each of these deities wrestle with the grief of losing Bathala, their all-powerful actions create ripples throughout the universe." I had a chance to catch up with the co-creators of the Reimagined series Michaela Ternasky-Holland (director of Volume II) and Julie Cavaliere (producer of Volume II) to unpack the experiential design process, their shared connections of grief, and innovations in visual and spatial storytelling. This is a listener-supported podcast through the Voices of VR Patreon. Music: Fatality

Fail Faster
#371 - The "Do Not Touch" Button!

Fail Faster

Play Episode Listen Later Jun 20, 2023 47:55


Join host Vandana as she interviews Maureen Carter, VP Design/UX, Digital Brands, Experiential Design at BET Networks, ( a subsidiary of Paramount). Maureen shares her fascinating journey from a family with deep artistic roots to becoming a trailblazer in the world of design. Her experiences in the music industry and digital advertising shaped her perspective on the ever-evolving landscape of design, technology, and creativity. Maureen's insights on the future of design, the impact of digital advancements, and the importance of staying connected to multiple industries are very insightful. This episode also gives valuable knowledge delving into the exciting possibilities of web 3.0, the metaverse, NFT and beyond.   

NXTLVL Experience Design
Ep.55 The Healing Power of Design with Mirelle Phillips, Founder and CEO, Studio Elsewhere

NXTLVL Experience Design

Play Episode Listen Later May 30, 2023 69:14


ABOUT MIRELLE PHILLIPS:Mirelle's LinkedIn Profile:linkedin.com/in/mirelle-phillips-52077b29Company Website:  https://www.studioelsewhere.co  BIO:Mirelle Phillips is the Founder and CEO of Studio Elsewhere, a design and technology company developing bio-experiential technology to promote behavioural, cognitive, and social health. Studio Elsewhere uses evidence-based and data-driven practices to develop virtual and physical interventions that promote brain health. We are pioneers of bio-experiential design - interactive, immersive environmental design using technology and physical design toward a healthier brain-body connection. Our embedded emerging technology solutions support the needs of healthcare professionals, researchers, patients and caregivers.​We use software and hardware development, emerging technology, immersive game design, and biophilic design to reimagine the experience of health, wellness, and care. ​Our model allows us to develop a first-of-its-kind technology and design practice that leads with compassion, imagination, and inclusivity.Studio Elsewhere was selected to represent the first ever New York City pavilion at the 2021 London Design Biennale and selected to design the United Nations Pavilion for the World Expo 2021. As a Latina Founder and innovator, Phillips is a passionate advocate for women in colour in STEM. She is a graduate of Dartmouth College and previously led Experiential Design in the video game industry.SHOW INTRO:Welcome to the NXTLVL Experience Design podcast. Over our 4 seasons we have focused on “Dialogues on DATA: Design Architecture, Technology and the Arts”. NXTLVL features provocateurs for whom disruption and transformation are a way of engaging in work and play every day.They include leading scientists, artists, musicians, architects, entertainers and story tellers whose research, exploration and built work brings new understanding of the impact and relevance of place-making to the world. On the show, we focus on what's now and what's next.*         *         *         *         *         *         *In this episode we talk about the power of design and its influence on well-being with the Founder and CEO of Studio Elsewhere, Mirelle Phillips. Mirelle and her team collaborate with various medical institutions to create environments that support patients, their families and healthcare workers in the journey to recovery and well-being.Most of us have had the experience of going to a doctor's office or dentist or hospital or some sort of medical facility and having to wait. Some of us may even have spent a night in a temporary bed hooked up to a machine reading out our vital statistics and a team of nurses, doctors and specialists busying around us trying to understand what was wrong and how to make it right. Some of us might have even spent time lying on that bed in a hallway before a room was available, staring up at a ceiling at a large rectangular fluorescent light, an acoustic tile ceiling and a rather drab overall interior.Some of us might have even been a patient with a long term stay in a medical facility or had to return regularly for treatments for our particular condition.Or some of us may have been caregivers or family members who accompanied our loved ones to the medical facility or care for them daily at home. And then there are the health care workers themselves who over the past few years have caried an extraordinary burden as frontline workers during the COVID pandemic that, during the early phases, put crushing pressure on the medical system worldwide. Whether we are a patient, a caregiver or healthcare worker, environments designed for supporting the care and recovery journey affect the experience along the path. The design of healthcare environments influence things like recovery time, they can mitigate stress, anxiety and fear and provide a sense of agency for those who feel like their bodies, and lives, are no longer in their control.Our minds and bodies can be deeply affected by buildings. Well maybe I need to refine that, not putting all the pressure on the built places. The environments we inhabit, natural or human made, affect us. A whole field of cognitive science has emerged that recognizes the influence hat the environment has on our mind-body state call neuroaesthetics.Neuroesthetics is a term coined by Semir Zeki in 1999[3]. A more formal definition was arrived at in the early 2000's as the scientific study of the neural bases for the contemplation and creation of a work of art.[4]It doesn't just apply to what is happening in the brain while looking at a piece of art. Among other things, it finds applications to music, dance, poetry, music, places and buildings. What neuroesthetics does is it uses neuroscience to explain and understand the aesthetic experiences at the neurological level and helps us understand the relationship to how we feel and what we experience through the arts and architecture.  Books like “Welcome to Your World: How the Built Environment Shapes Our Lives” by Sarah Williams Goldhagen and “Your Brain on Art” by Susan Magsamen and Ivy Ross are great examples of recent publications that help unpack how the environments we live in, and the art, music, dances, literature influences us.On the show I have talked about ontological design – the idea that what we design designs us back. Neural connections in our brains are formed, reinforced or dismantled through a process of neuroplasticity by the experiences we have. Our environments shape us on a neurological level. Research is quite definitive about the idea that the environment has the capacity to help us recover from illness faster or make us perhaps diminish well-being.And so the question arises…if we know that the environment has this profound effect on our minds and bodies, why is so much of what is built around us so banal?This question goes beyond thinking about sustainability in design and building practice – though this is a critical consideration of addressing issues of global warming. Sustainable design practice should be a baseline for anything we build or manufacture.What if places we built engaged the mind-body with a profound understanding of the impact of art, music, nature, and design, the study of neuroaesthetics?If we did, we would have many more of the projects that Mirelle Phillips and Studio Elsewhere have created over the past few years.Studio Elsewhere uses evidence-based and data-driven practices to develop virtual and physical interventions that promote brain health. They are pioneers of bio-experiential design - interactive, immersive environmental design using technology and physical design toward a healthier brain-body connection. Their embedded emerging technology solutions support the needs of healthcare professionals, researchers, patients and caregivers using software and hardware development, emerging technology, immersive game design, and biophilic design to reimagine the experience of health, wellness, and care. ​They have developed a model that allows for the development of a first-of-its-kind technology and design practice that leads with compassion, imagination, and inclusivity.Mirelle Phillips is the Founder and CEO of Studio Elsewhere. She leads a team of designers and digital technology mavens developing bio-experiential technology to promote behavioural, cognitive, and social health. While many of the application of Studio Elswhere's work supports the well-being of patients, caregivers and healthcare workers, I can imagine a day when these big ideas find enormously impactful applications in the built environment across education, corporate interiors, retail, hospitality and almost every other place where brains and buildings connect. ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com. ************************************************************************************************************************************The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

Brand Collective
Crush Studio x Lacey Hoff: Creating Magical Marketing Experiences

Brand Collective

Play Episode Listen Later May 22, 2023 44:41


Sometimes we just have to trust that all the dots in our life will connect. And for English major turned experiential marketer and founder/creative director of Crush Studio, Lacey Hoff, they definitely did. In this episode, Lacey shares how working as a technical editor who got in trouble for talking too much led first to a production assistant job at a museum-design firm and then a magical gig helping Universal Studios bring the Wizarding World of Harry Potter to life. Since then, Lacey has had an exciting and rewarding career crafting moments and creating spaces that allow corporate brands to emotionally connect with consumers and people to open up and enjoy themselves. From finding ways to marry real-life and digital inspiration to moving quickly when the universe gifts you a brilliant idea, Lacey offers insight into creating marketing experiences that surprise, delight and transport audiences. Buckle up for this educational yet highly entertaining episode!Key Takeaways: Have you ever wondered how brands like Zappos or Mike's Hard Lemonade create “Instagrammable” moments? Lacy tells us how! Lacey shares why simply asking team members “what's new?” can lead to big and bold creative ideas.We discuss why the best things in life are messy.Lacey reveals her predictions for the future of experiential design, including the roles that she expects AI and the metaverse to play.Guest Bio:Lacey Hoff is the Owner and Creative Director of Crush Studio, a design and production company that creates unique events and hospitality experiences for world-class brands. Crush brings brands to life by combining immersive spaces with engaging programming —all while making sure that content captured by guests or photographers is camera worthy. Lacey fell in love with the idea of transporting guests into other worlds during her first job as a production assistant with a museum-design firm. After gaining international marketing and branding experience through stints with both Universal Studios' Creative and Warner Bros., Lacey combined her skillsets in Experiential Design. She went on to spend six years as the Design Director for an event agency in LA and NYC, executing events for brands such as Harry Potter, Zappos and DC Comics. With an intense desire to be more hands-on and “in the studio,” Lacey founded Crush Studio in 2016 so that she could build a team focused on the design & production process.   After a major setback with the rest of the world in 2020, Crush has now rebuilt itself to a team of 12. Their brand client list includes Netflix, Disney, Chase Sapphire, Dropbox and Shutterstock. When Lacey isn't on an event site using coded walkie-talkie speak or working on a home remodeling project, you can find her practicing Spanish south of the border, preferably somewhere with salty air and big waves.  

Brand Master Podcast
259 | Strategy In Experiential Design (W/ Paula Murray)

Brand Master Podcast

Play Episode Listen Later Apr 12, 2023 36:29


Join us in this captivating episode where we dive deep into the world of strategic experiential design with our special guest, Paula Murray, a Brand Strategist and expert from Supertonic agency in Scotland. 

Voices of VR Podcast – Designing for Virtual Reality
#1182: Recreating Philosophical Moral Dilemmas in VR, the Gamer’s Dilemma, & Virtual Ethics

Voices of VR Podcast – Designing for Virtual Reality

Play Episode Listen Later Mar 9, 2023 102:48


Andrew Kissel has been recreating moral dilemmas like the Trolley Problem in VR at his Virginia Philosophy Reality Lab at Old Dominion University. I had a chance to talk about his work in moral philosophy around catalyzed by Morgan Luck's paper “The gamer's dilemma: An analysis of the arguments for the moral distinction between virtual murder and virtual paedophilia” that tries to define the ethical threshold between different types of virtual wrongdoing. We may have an intuition for why virtual murder in video games is morally justifiable while virtual paedophilia is not, but we explore how the variety of ethical frameworks like Consequentialism, Virtue Ethics, or Deontology break down this problem. Kissel invited me to give a keynote talk at a Exploring the Humanities through VR Workshop held on December 10, 2021 where I presented on “Process Philosophy & VR: The Foundations of Experiential Design.” We debate process relational metaphysics vs substance metaphysics in the last part of this interview, and I'd recommend checking out my conversations with Whitehead scholar Matt Segall here and here as well as with Grant Maxell for more of a deep dive on the nuances of a process-relational perspective and why I think it's so useful for thinking about VR.

Out Of The Clouds
Kamil Tyebally on experiential design, empathy and engineering serendipity

Out Of The Clouds

Play Episode Listen Later Mar 9, 2023 77:36


Kamil Tyebally is the founder of Early Spring NYC, a company that works at the crossroads between events, culture, connection and marketing, to create immersive brand events.Kamil's is an unusual story, and he starts by telling Anne how he went from Singapore to Myanmar to Thailand in his teens, and how he first discovered that life experience could match academic performance. His early passion for taking pictures led him to follow a path in photo-journalism in NYC at first, and Kamil explains about how his father sparked his adventurous spirit, which led him to meet his future self in Mexico City and develop two book projects that took him to Algiers (Algeria) and later to Baghdad (Iraq).Coming back to NYC, Kamil landed in marketing and business development. But, he tells Anne how he was set on getting a job at the innovative Fake Love company. This mission took him on a journey to explore culture, connection, technology and empathy — where, at the end, he found himself as the co-creative for immersive experiential events at Fake Love. Kamil's artistic leanings and his keenness to find what makes people tick is neatly encompassed when he talks with Anne about creating value beyond transaction and sparking moments of connections at his events. Kamil launched his company, Early Spring, just before the start of the pandemic with the objective (and the tagline) of ‘engineering serendipity' — which he describes as finding what people need before they even know they need it themselves. The two close the conversation by discussing vulnerability, instinct and finding a connection to their roots. A wide-ranging and fascinating interview with a thoughtful entrepreneur. Happy listening! ***Selected links from episode You can find Kamil on LinkedIn - https://www.linkedin.com/in/kamiltyebally/on Instagram - https://www.instagram.com/nyiskillingme/His company website is https://earlyspring.nyc/His personal website is - http://www.nyiskillingme.com/Fake Love - https://www.linkedin.com/company/fake-love/Refinery 29 - https://www.refinery29.com/29 Rooms by Refinery 29 - https://www.refinery29.com/en-us/29roomsThe Shwedagon Pagoda in Yangon - https://en.wikipedia.org/wiki/Shwedagon_PagodaThe School of Visual Arts in NYC - https://sva.edu/Algiers, the Algerian capital - https://en.wikipedia.org/wiki/AlgiersL'Usage du monde, the book by Nicholas Bouvier - https://fr.wikipedia.org/wiki/L%27Usage_du_mondeand in English 'The Way of the World' The Stranger, book by Albert Camus - https://en.wikipedia.org/wiki/The_Stranger_(Camus_novel)The song New  York is Killing Me by Gill Scott Heron - https://www.youtube.com/watch?v=WiuorrXsngMAmritsar in Punjab - https://en.wikipedia.org/wiki/AmritsarAn Era of Darkness, the book by Shashi Taroor - https://www.goodreads.com/book/show/32618967-an-era-of-darkness***If you enjoyed this episode, click subscribe for more, and consider writing a review of the show on Apple Podcasts, we really appreciate your support and feedback. And thank you  so much for listening! For all notes and transcripts, please visit Out Of The Clouds on Simplecast - https://out-of-the-clouds.simplecast.com/  Sign up for Anne's email newsletter for more from Out of the Clouds at https://annevmuhlethaler.com. Follow Anne: IG: @_outoftheclouds or  @annvi   

Eventist 365
Experience Design and Event Management with Naomi Clare Crellin

Eventist 365

Play Episode Listen Later Dec 21, 2022 32:36


Being a strategist and designer means being able to think critically and creatively about how spaces and experiences can be designed to create positive emotions for audiences. It is important to have diverse skills when designing experiences, as the process is always evolving. The experience profiles created during the design process help event creators understand their audience's preferences and needs to create an enjoyable experience. But how can you create the latter? Tune in to this episode as we talk about experience design and event management with Naomi Clare Crellin. Highlights: (00:02) Experienced strategist and designer: Naomi Clare Crellin's Career Background (04:57) Pondering on the state of Design Education (07:07) The Joys of Experience Design (10:34) Connection between Marketing and Experiential Design (12:53) The impact in the practice of design with skill and academic background (16:40) Balancing between personal practice and people's opinions in the artmaking process (24:48) What are Experience Profiles? (27:10) Talking about the Design Process (29:17) Insights about the Return on Emotion (31:50) Book Recommendation on Curation and Event Management Links: Website: www.naomiclare.com LinkedIn: Naomi Clare Crellin - Founder, CEO - Storycraft Lab Connect with Yanique: Podcast www.facebook.com/groups/eventist365/ https://twitter.com/eventist365 https://www.instagram.com/eventist365/ Connect with Yanique: Podcast www.facebook.com/groups/eventist365/ https://twitter.com/eventist365 https://www.instagram.com/eventist365/ Host https://www.facebook.com/MissYaniDoesStuff/ https://twitter.com/YaniDoesStuff https://www.instagram.com/YaniDoesStuff/ https://www.linkedin.com/in/ydacosta/ Graphic Design Firm for Corporate Events: https://www.facebook.com/TheYKMD https://twitter.com/theYKMD https://instagram.com/theYKMD https://www.linkedin.com/company/ykmd/z Graphic Design Firm Websites: https://theykmd.com/ http://daily-designer.com/

AVNation Daily Download
Daily Download Monday September 5, 2022

AVNation Daily Download

Play Episode Listen Later Sep 5, 2022


What kinds of experiential designs can make the office more immersive and enticing for returning employees?

AVNation Daily Download
Daily Download Monday September 5, 2022

AVNation Daily Download

Play Episode Listen Later Sep 5, 2022


What kinds of experiential designs can make the office more immersive and enticing for returning employees?

AVNation Daily Download
Daily Download Monday September 5, 2022

AVNation Daily Download

Play Episode Listen Later Sep 5, 2022 3:17


What kinds of experiential designs can make the office more immersive and enticing for returning employees? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Future Commerce  - A Retail Strategy Podcast
[Step by Step] How Can My Brand Move From Having an eCommerce Project Mindset to a Program Mindset? (Feat. Jon Reily, bounteous)

Future Commerce - A Retail Strategy Podcast

Play Episode Listen Later Sep 1, 2022 47:52


For our 4th episode of Step by Step Season 8, we're covering how you can take your brand from having an eCommerce project mindset to a program mindset. Jon Reily from bounteous is here to chat about the difficult parts of shifting mindsets, how we're rewriting the rules, and more! Tune in now!A North Star or a South Star?Currently, a lot of brands are struggling with how to move from having an eCommerce project mindset to a program mindset. The most difficult part is that brands need to break the stigma that eCommerce is this big scary thing when it's not.“We went from calling things just selling things online to eCommerce and then we went back to, well, maybe just selling things online again. Have we come full circle?” – Brian“It all comes back to the design and you have to ensure that the design is solid in order to make it work.” – Jon“The downside of all of these tools being out there and being ubiquitous and available to virtually everybody is it's like everything's a nail and we're walking around with hammers trying to find where to use them.” – JonIn some ways, the programs still need to be in place as you build the foundation, or else you'll be painting when you haven't finished the foundation.We are rewriting the rules of eCommerce every day because there is no set way to do things, we're all learning every day and channels are seeking out answers every day.“Every single piece of disruption that takes place in a sector, in the following sector, the disruption happens twice as fast.” — JonThe systems that we build have to be able to flex in the future.The simple fact is that everyone needs to agree on what the end state is, define the end goal, and have a long-term plan. Associated Links:Want to learn more about data? Download our free Step by Step guide!Get connected with Fabric!Learn more about Jon Reily and bounteousListen to our other Step by Step seasonsFind our other Future Commerce episodes on our websiteHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Light Culture
Estelle Bailey-Babenzien – Designing Dreams

Light Culture

Play Episode Listen Later Jul 6, 2022 33:26


As both a creative and a business owner, Estelle Bailey-Babenzien sits at the intersection of art and commerce. She's a partner in the clothing brand Noah with her husband Brendon, formerly of Supreme, and the owner of Dream Awake, an interior design studio whose clients have included Adrien Grenier. Born and raised in the UK, and of half Ghanaian descent, Estelle moved to New York in 1999 with a fashion degree from London's prestigious arts and design college Central St. Martins. Responsible for the interior architecture and spatial experiences of the brand's retail spaces in New York, LA, London and Tokyo, she puts sustainability and social conscience at the top of her brand ethos. Today, her company Dream Awake Inc. is a full service Interior Architecture and Experiential Design studio that embodies her philosophy of life and enables her to bring her unique perspective and sensibility to the table. We talk about New York in the early aughts, being inspired by travel, Supreme's incredible success, the travails of the music business – especially for women – and how she'd approach designing a cannabis lounge. See acast.com/privacy for privacy and opt-out information.

Brand Master Podcast
204 | Brand Experience And Experiential Design (w Tom Gilbert At Design Bridge)

Brand Master Podcast

Play Episode Listen Later Mar 31, 2022 41:18


Learn what brand experience is and how to design it through experiential design, with Design Bridge ECD Tom Gilbert.

Best Damn Agency Podcast
Identity Precedes Action: Why It's Important to Build Company Culture featuring Ben LeDonni of Creative MMS

Best Damn Agency Podcast

Play Episode Listen Later Jan 19, 2022 44:18


Ben LeDonni is the CEO of Creative MMS, a digital marketing agency based in Greater Philadelphia, that describes itself as no less than creative, analytical, and strategic. The agency was founded over fifteen years ago to create and deliver the best-performing B2B digital marketing services and is now a leading strategic digital marketing agency. Outside the career-guy character in suit and tie, Ben is also a loving husband and father of three wonderful children. He and his wife, Kelly, started a nongovernmental organization named the Gigi Project, that aimed to give back and provide support to families and others who needed help in health, education, income, and dignity. In this episode, Ben LeDonni delves into what kind of culture they were able to build inside the company and outside with their clients – a culture that was transparent, understanding, and most importantly, empowering. He shares how not only financial growth is the measure of success, but also expertise, or what the whole team was able to learn through the processes they encountered. It was important for them to be confident in their expertise and on what they believed as this would then dictate what their future actions were. Furthermore, he shares what it was like to be a leader of a company in the midst of the pandemic and how relationships or personal connection within and outside the company is what really matters.This Cast Covers:How Ben and Creative MMS have quickly adapted to COVID (04:55) The biggest challenge Ben faced as the CEO when COVID hit (05:13)What leadership in the company looked like for Ben for the past two years (06:53)How empathy is one of the most important characteristics of a leader in Ben's perspective (09:58)Ben's take on ‘The Great Resignation' and how the culture in their company greatly helped them handle it well (12:48)Finance and expertise as the two important aspects of the company that Ben uses as a gauge for growth (18:52)How Creative MMS has been growing from sixteen people (23:47)How Creative MMS finds opportunities to grow an account and practical strategies in executing them (28:56)The areas where Creative MMS are struggling/struggled with and how they addressed them (33:21)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindLinkedIn | Ben LeDonniThe Creative MMSCreative UniversityThe Gigi Project 

Convo By Design
Not Just A Social Experiment, Experiential Design for the Rest of Us | 356 | Anderson Somerselle

Convo By Design

Play Episode Listen Later Dec 14, 2021 48:47


This is Convo By Design featuring an absolutely amazing creative whose zig-zagged creative journey took many turns in a path that found him in the envious position in which he sits today. Founder and CEO of his namesake multi-line showroom. This is Anderson Somerselle. As you might imagine, after hosting and producing this show for 8 years soon to be in our 9th, I speak to many creatives who each have their own personal and professional journey and you hear from them once they have arrived. I find the path fascinating and no two paths are alike. Some are similar, but none exactly the same. Anderson Somerselle is originally from the Virgin Islands. His path took what I like to call ‘pinballing through the biz' which so many of us, myself included seem to do on our way to where we feel we should be. Somerselle has worked luxury design retail on the floor, later running departments within luxury design showrooms. Anderson gathered the experience and started his own luxury showroom featuring an impressive collection of unique brands. His methods are different than traditional showrooms and because of this, he offers a unique showroom experience. You will learn all about it here. Thank you for listening and subscribing to Convo By Design, a podcast for the design and architecture trade. Inside stories and in depth conversations with those shaping the industry. If you are not already doing so, please subscribe to the podcast. You will find Convo By Design everywhere you find your favorite shows like Apple Podcasts, Google Podcasts and Design Network dot org. Convo By Design is presented by Walker Zanger, an incredible partner in design. The show is also supported by ThermaSol, another design partner who is always looking to help designers and architects do their best work. For more information from both of these amazing partners, as well as this weeks guest, you will find direct links in the show notes. Thank you, Anderson. Love your story and really appreciate you sharing it. Thank you Walker Zanger for presenting Convo By Design. Thank you ThermaSol for your partnership. You are both remarkable partners and amazing allies for the trade. And, thank you for listening, remember why you do what you do and that the business of design is about making better the lives of those we serve. Until next week, be well and take today first.

Building Design Podcast
E18. Experiential Design & Branding - Joey Lawton

Building Design Podcast

Play Episode Listen Later Nov 24, 2021 61:17


On this episode of the podcast the trio sit down with the founder of Media Objectives at Valerio Dewalt Train Associates, Joey Lawton. They talk about Joey's path that led him to experiential branding instead of architecture. Joey explains what experiential branding is and how it connects to architecture. The trio also talk to Joey about the learning curve of getting into a career path he did not initially study in. Finally, they talk about the media company born out of Joey's interest in experiential branding, Media Objectives at Valeria Dewalt Associates.

CoreNet Global's What's Next Podcast
Hybrid Working, Experiential Design, And The Post - COVID Workplace

CoreNet Global's What's Next Podcast

Play Episode Listen Later Nov 2, 2021 25:42


Workplaces must adapt to the new realities of hybrid working, experiential design, and the post-COVID environment. During this podcast, we speak with Steve Quick, CEO of Unispace, and Tim Larson, Chief Designer at Downstream.

The Lifestyle Chase
Episode 199 - Ula Kaniuch on Visuals, Creativity, Platforms, and Practicing To Be Better

The Lifestyle Chase

Play Episode Listen Later Sep 13, 2021 56:10


Ula Kaniuch is back on the show for her second appearance. She is an OG from year 1 and appeared for Episode 24 recorded on January 17, 2019. I highly recommend taking a scan of the guests between now and then and listening to her first appearance to get to know her better. You can follow her on Instagram @avibrantmind   Ula is an experienced Social Media and Design Specialist with a demonstrated history of working in the marketing and advertising industry. Skilled in Photography, Content Management, Art Direction, Experiential Design, Management, Marketing Strategy, Social Media, Influencer/Ambassador programs, and Community building. She is a creative that understands strategy and operations with a Bachelor of Design focused in Visual Communication Design from the University of Alberta. She is essentially someone you want to have in your corner.    In this episode we filled in the gaps of a few of the major things that have happened between now and her last appearance and we talked about forming quality connections and being a creative in an evolving world. We talked about the value in practicing and surrounding yourself with people who are better than you. In addition we highlighted the opportunity that building a library of content off of social media provides as well as how underrated Pinterest is.    There is a lot more to Ula than what we had time to talk about so I would encourage you to follow along on Instagram to see where her journey takes her. Head to @avibrantmind and go sign up for her email list we talked about.    You can follow your host, Chris Liddle on IG @christianliddle or follow the show @thelifestylechase.   All episodes are published on YouTube and on all audio platforms so to stay up to date please subscribe.    To help the show grow and reach new audiences, share a screenshot on social media and tag us or go back and listen to past interviews. There is a high chance you will see some familiar names.    Thanks for joining us and I'll see you for the next one. 

Short Term Rental Secrets Podcast
Ep 66 - Creating Experiential Design Exclusively for STRs with Kate Shaw and Besty Moyer

Short Term Rental Secrets Podcast

Play Episode Listen Later Sep 6, 2021 33:20


GUEST'S BIO Kate & Betsy are the co-founders. While both help with all aspects of the business, Kate's expertise and experience lies more in the Airbnb industry, while Betsy has an interior design background. Kate also operates a full-time Airbnb business called Riley and Besty co-owns an interior design business called The Estate of Things. Kate and Betsy have been best friends for a long time, but after Betsy was diagnosed with cancer for the second time, their relationship dynamic changed. Kate became a caretaker and a huge source of support for Betsy, using the experience she gained working in marketing for health and diet brands to assist Betsy in following a medically necessary, extremely strict diet. While Betsy was going through chemotherapy, the two friends began to view life differently and discovered a newfound sense of purpose and joy in one of their favorite hobbies--decorating and designing Kate's Airbnb rental houses. HIGHLIGHTS OF THE EPISODE 04:00 Kate Shaw and Betsy Moyer introduction and background 05:27 How Kate and Betsy started in the STR industry 09:46 Kate and Betsy's business dynamic 15:30 Kate and Betsy talk about their team 17:53 What is an experiential design 21:28 Kate and Betsy vision for their business 23:03 Kate talks about her STR business operation 26:33 Kate shares about her STR units 29:30 Target market in Joshua Tree 30:15 Acknowledgments to Kate and Betsy 30:57 Where can people connect with Kate and Betsy 31:39 Kate and Betsy's #1 secret to success with STR NOTABLE QUOTES "This is your business. Design it the way you want it to work for you." - Mike Sjogren "Our only goal is to have fun." - Kate Shaw CONNECT WITH THE GUEST Kate Shaw: Instagram | Linkedin Betsy Moyer: Instagram | Linkedin The Estate of Things https://theestateofthings.com/ Retreat Airbnb https://www.instagram.com/retreatairbnb/ https://byretreat.com/  CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

Short Term Rental Secrets Podcast
Ep 66 - Creating Experiential Design Exclusively for STRs with Kate Shaw and Besty Moyer

Short Term Rental Secrets Podcast

Play Episode Listen Later Sep 6, 2021 33:18


GUEST'S BIO Kate & Betsy are the co-founders. While both help with all aspects of the business, Kate's expertise and experience lies more in the Airbnb industry, while Betsy has an interior design background. Kate also operates a full-time Airbnb business called Riley and Besty co-owns an interior design business called The Estate of Things. Kate and Betsy have been best friends for a long time, but after Betsy was diagnosed with cancer for the second time, their relationship dynamic changed. Kate became a caretaker and a huge source of support for Betsy, using the experience she gained working in marketing for health and diet brands to assist Betsy in following a medically necessary, extremely strict diet. While Betsy was going through chemotherapy, the two friends began to view life differently and discovered a newfound sense of purpose and joy in one of their favorite hobbies--decorating and designing Kate's Airbnb rental houses. HIGHLIGHTS OF THE EPISODE 04:00 Kate Shaw and Betsy Moyer introduction and background 05:27 How Kate and Betsy started in the STR industry 09:46 Kate and Betsy's business dynamic 15:30 Kate and Betsy talk about their team 17:53 What is an experiential design 21:28 Kate and Betsy vision for their business 23:03 Kate talks about her STR business operation 26:33 Kate shares about her STR units 29:30 Target market in Joshua Tree 30:15 Acknowledgments to Kate and Betsy 30:57 Where can people connect with Kate and Betsy 31:39 Kate and Betsy's #1 secret to success with STR NOTABLE QUOTES "This is your business. Design it the way you want it to work for you." - Mike Sjogren "Our only goal is to have fun." - Kate Shaw CONNECT WITH THE GUEST Kate Shaw: Instagram | Linkedin Betsy Moyer: Instagram | Linkedin The Estate of Things https://theestateofthings.com/ Retreat Airbnb https://www.instagram.com/retreatairbnb/ https://byretreat.com/ CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | Apartment Sharing
How to Leverage Experiential Design to Stand Out on Airbnb—with Kate Shaw & Betsy Moyer (Ep403)

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | Apartment Sharing

Play Episode Listen Later Aug 30, 2021 26:03


So, you're an Airbnb host in a saturated market. The investment blogs said it would be easy to build a thriving short-term rental business in your area, but you've got a lot of competition.How do you stand out? Can you use design to create a guest experience that sets you apart?Kate Shaw and Betsy Moyer are the cofounders of Retreat Experiential Design, an all-in-one Airbnb experiential design firm that transforms Airbnb properties into true retreats. Betsy is also the creator of the home décor and interior design brand, The Estate of Things, and Kate is an Airbnb Superhost with a portfolio of 10 units near Joshua Tree National Park.On this episode of Get Paid for Your Pad, Kate and Betsy join me to share the fundamentals of experiential design, explaining how they identify the unique value proposition of a new property and design with the with guest in mind.They discuss how to succeed in a saturated market like Joshua Tree and offer advice on creating a win-win between Airbnb hosts and the local community.Listen in for insight on creating a unique guest experience on a budget and learn to leverage experiential design to stand out on Airbnb!Topics CoveredHow Kate & Betsy define experiential designDesign as if hosting in own homeUtilize every inch of propertyHow Kate & Betsy approach a new propertyIdentify unique value prop of spaceConsider guest trying to attractHow to save money on experiential designLeverage local artisans and artistsUse thrift store + Craigslist findsHow to succeed in a saturated marketCreate unique experienceConsider visitor demographicsHow to create a win-win with the local communityProvide jobs to locals, pay living wageEncourage investors to build vs. buyKate's top tips for aspiring Airbnb hostsFocus on guest experience/happinessAct as if hosting friends and familyConnect with Kate & BetsyRetreat Experiential DesignRetreat Design on InstagramDesert Barn House on InstagramResourcesJoshua Tree National Park‘Odd Job: What's It Like to Own the Most-Visited Airbnb in the World' in VoxKate on AirbnbKate on InstagramThe Estate of ThingsThe Estate of Things on InstagramLegends X 90-Day STR AcceleratorGet Paid for Your Pad on YouTubeEmail jasper@getpaidforyourpad.comSponsorHostfully [Discount Code PAD] See acast.com/privacy for privacy and opt-out information.

Digital Signage Done Right
Experiential Design for Digital Signage

Digital Signage Done Right

Play Episode Listen Later Jun 1, 2021 20:25


Experiential Design for Digital Signage EPISODE 63 | Host: Derek DeWitt, Communications Specialist for Visix, Inc. Immersive experiences are being pioneered in a number of fields using experiential design concepts. Though digital signage is mainly a visual medium, there are ways to engage the other four senses as well. Yes – hearing, touch, smell and even taste. The more ways you can get someone's attention, the better chance you have of attracting them and giving them an experience that they'll remember for a long time. And that means they'll remember your message and your brand longer. This is more than thinking outside the box, it's thinking outside the eye. - Learn how much each sense influences how we process information - Understand the importance of high-quality visuals and motion - Explore ways to use audio and music effectively - Consider using scent diffusers to add a smell element - Don't forget about haptics to engage the tactile sense - Surprise people by offering a way to engage their taste buds - Hear examples of how experiential design elements can work independently or together   See the full transcript HERE Get more content ideas in our Masterclass Guide 3: Digital Signage Content

VR & Philosophy
VR Philosophy with Kent Bye

VR & Philosophy

Play Episode Listen Later May 28, 2021 160:17


In this episode, I sit down in Treehouse in the Shade in VRChat to discuss VR Philosophy with Kent Bye. Kent Bye is the host of the no #1 VR podcast: VoicesofVR, possibly the best resource available for anyone that is into the XR space. We discussed Ethics of VR, Experiential Design, the Process Philosophy of Alfred North Whitehead, Postphenomenology, phenomenology, consciousness, epistemology/knowledge, dialectics, pluralism and much, much more! This was a wonderful experience for me and it was really interesting to be able to "interview the interviewer" and hear Bye's broad strokes as he addresses the mereology of the Virtual Reality industry. Enjoy!

The Jungle Podcast
The Underbrush: Experiential Design with Chris Reese

The Jungle Podcast

Play Episode Listen Later Feb 18, 2021 37:21


Branding is the ultimate goal of all marketing communications, right? Learning how to produce emotion and attachment to your brand develops into experience. Positive experiences get repeated. Repeated actions become habits. This is how you turn brands into habits. Wizard of Possibility, Dakota Ward is joined by Chris Reese from Atlanta Soundworks, Inc. Watch the first episode of The Underbrush as they get into what is involved in creating “transcendental branding”.      

The Big Wedding Planning Podcast
#235 Weddings Designed With Connection in Mind

The Big Wedding Planning Podcast

Play Episode Listen Later Feb 3, 2021 68:40


What if your wedding was designed using a holistic approach focused on people and not things? How could you make sure that everyone at your wedding will feel like their presence is an integral part of the celebration? Listen in as Michelle interview's Experiential Designer, Julie Comfort, and learn how to do all this and more. As a destination wedding photographer for ten years, Julie Comfort attended over 250 weddings in 15 countries across 5 continents, covering a staggering number of cultures, traditions, and venues, yet often feeling a huge missed potential for more personalization and connection. Ready for a new adventure, she moved to Berlin in 2015 and studied experience design at Kaospilot, where she immediately recognized that a holistic design approach focused on people not things was the missing ingredient for truly meaningful and magical weddings. Julie founded Comfort Studio, an experience design consultancy dedicated to designing celebrations with intention, heart, and wild creativity. Julie designs weddings that elicit the desired emotion in your guests. Joy, happiness, peace, etc. This helps create weddings that are an entire experience. Big Takeaways * Think about how you want people to feel. Start with how you DON'T want them to feel and work from there. * If you don't want your guests to feel awkward at a table of strangers, have a table host for each table! Someone assigned to welcome people to the table, pour wine, make introductions, etc. Think of which of your friends, at each table, that would be great at doing this and reach out to them before hand. Tell them why you chose them. * People love to help in small and big ways. Having come from the world from destination weddings, Julie really recommends including the guests in meaningful ways. When they just feel like an audience, the wedding is less of an experience and more of a show, they won't feel as important to the big day. * In the future, it will be even more important to design around the people, and less on the spectacle of the big day. Think about a dinner party and how people are engaged. Connection is key. Links We Referenced comfortstudio.com (https://www.comfortstudio.com/) - Use code: BIGWEDDING for a 20% discount 15toasts.com (http://15toasts.com/) instagram.com/comfortstudioberlin Quotes “Connection doesn't happen automatically, you have to help people connect.” - Julie “One of the weird paradoxes about weddings is that the couple, that's getting married, they're both the hosts of the event and the guest of honor.” - Julie "I think it's really important that we don't just treat our guests like an audience. [...] How can we insure that everyone there feels like their presence is integral to what is happening?” - Julie “It's okay to have moments where nothing much is happening.[...] Then what happens after the boring moment will feel more exciting.” - Julie The Big Wedding Planning Podcast is... * Hosted and produced by Christy Matthews and Michelle Martinez. * Edited by Veronica Gruba. * Music by Steph Altman of Mophonics. * On Instagram @thebigweddingplanningpodcast and be sure to use #planthatwedding when posting, so you can get our attention! * Inviting you to become part of our Facebook Group! Join us and our amazing members. Just search for The Big Wedding Planning Podcast Community on Facebook. * Easy to get in touch with. Email us at thebigweddingplanningpodcast@gmail.com or Call and leave a message at 415-723-1625 and you might hear your voice on an episode * On Patreon. Become a member and with as little as $5 per month, you get bonuse episodes, special newsletters and Zoom Cocktail Hours with Christy & Michelle! Our Partners (https://www.thebigweddingplanningpodcast.com/partners) Special Deals for Listeners - TBWPP Enthusiastically Approved! Susan's Travel Services (https://susanstravelservices.com/ready-to-book/) FlowerMoxie (https://flowermoxie.com/pages/the-big-wedding-podcast) The Flashdance (https://www.theflashdance.com/virtual-party-the-big-wedding-planning-podcast) Cactus Collective (https://www.cactus-collective.com/the-big-wedding-planning-podcast/) Unboring Officiant (https://www.unboringofficiant.com/bigwedding/) Special Guest: Julie Comfort.

M-Power
Essence of Experiential Design

M-Power

Play Episode Listen Later Jan 1, 2021 22:25


Jimmy Mistry is all about experiential design, experimenting with design & architecture and expanding his business empire every chance he gets! Hear out Meenakshi & Jimmy discuss this dynamic entrepreneurs inspiration, creativity and genesis of his brand on this M-Powering episode. Be prepared to be inspired through this motivational episode.

Voices of VR Podcast – Designing for Virtual Reality
#965: Primer on Whitehead’s Process Philosophy as a Paradigm Shift & Foundation for Experiential Design

Voices of VR Podcast – Designing for Virtual Reality

Play Episode Listen Later Dec 11, 2020


Virtual reality has the potential catalyze a paradigm shift around our concepts about the nature of reality, and one of the most influential philosophers on my thinking has been Alfred North Whitehead. His Process Philosophy emphases unfolding processes and relationships as the core metaphysical grounding rather than static, concrete objects. The Stanford Encyclopedia of Philosophy entry contrasts some of the fundamental differences to Western philosophy:

The Workspace of Tomorrow
Florian Idenburg

The Workspace of Tomorrow

Play Episode Listen Later Aug 18, 2020 23:14


Florian Idenburg, co-founder and partner of Brooklyn architecture firm SO-IL and author of the forthcoming book Human(s) Work, believes the office of the future will involve increased flexibility, autonomy, and imagination. On the episode, he considers the pandemic as a moment to rethink our relationship with the workplace and our jobs, the need for project-focused workrooms, and how workspace design might be best approached by focusing on experience instead of function.

Voices of VR Podcast – Designing for Virtual Reality
#932: Medical VR Insights into the Ethics of Experiential Design with Howard Rose

Voices of VR Podcast – Designing for Virtual Reality

Play Episode Listen Later Aug 14, 2020


Howard Rose has been working in medical VR for over 20 years now, and he's the co-founder and CEO of Firsthand Technology. He reached out to me after listening to the XR for Change panel on Ethics in order to talk about some of the specific ethical considerations of experiential design that he's learned from working on medical and educational VR experiences for over two decades.

AVNation Daily Download
Daily Download Wednesday July 1, 2020

AVNation Daily Download

Play Episode Listen Later Jul 1, 2020 2:32


What drones could potentially for AV from both utility and creating an experience. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AVNation Daily Download
Daily Download Wednesday July 1, 2020

AVNation Daily Download

Play Episode Listen Later Jul 1, 2020


What drones could potentially for AV from both utility and creating an experience.

AVWeek - MP3 Edition
AVWeek 462: AV Tells Stories

AVWeek - MP3 Edition

Play Episode Listen Later Jun 29, 2020 35:27


How museums can use AV to deliver an enhanced experience, the impact of virtual trade shows like InfoComm Connected, and LG's first LED cinema opens in Taiwan.

AVWeek - MP3 Edition
AVWeek 462: AV Tells Stories

AVWeek - MP3 Edition

Play Episode Listen Later Jun 29, 2020


How museums can use AV to deliver an enhanced experience, the impact of virtual trade shows like InfoComm Connected, and LG's first LED cinema opens in Taiwan.

Cars That Matter
17 - Eddie Sotto of Sotto Studios - Part 2

Cars That Matter

Play Episode Listen Later May 25, 2020 40:13


Robert Ross and Eddie Sotto jump right back into their discussion by delving into Eddie's Rolls Royce car design meant to accompany the Skyacht, the Regatta(0:33) and then detour into Eddie's time with Ed Roth (4:50). Then Robert introduces Eddie's concept of "Form Follows Fantastic!" and asks him to elaborate (8:18). Then they shift gears to talk about the cars that Eddie's owned and admired (14:04). After looking to the past, the two men consider the future--specifically what's next for Eddie (21:18), then pivot to discussing luxury interior and furniture design and Fornasetti's aesthetic (24:04), the 'feel of the ride' (29:50), and Eddie's trademarked equation: 'Fear-Death=Fun' (33:27).  Learn More: Cars That Matter And Follow Us: Facebook | Instagram | Twitter A CurtCo Media Production See omnystudio.com/listener for privacy information.

Cars That Matter
16 - Eddie Sotto of Sotto Studios: Part 1

Cars That Matter

Play Episode Listen Later May 18, 2020 50:14


Robert Ross and Eddie Sotto begin by talking about their early memories of cars--such as Disneyland's Autopia and Eddie's early 'Bond' toys (1:50), before Eddie expounds on what exactly an immersive experience is to him (5:10). Eddie discusses effective experiential design (8:13), his time spent designing a new Main Street for Disney (10:53), and then muses on the future of car design (13:06). Robert transitions into talking about the founding of SottoStudios in 20014 (22:36) with special project for Aston Martin. After a break, they discuss Eddie's work with Ferrari (32:26) before moving into the auditory experiences Eddie works with (37:11). Before wrapping up this part of the conversation, Robert and Eddie talk about SottoStudios' foray into the private jet industry with Skyacht and Sky Ranch(38:38). Come back for the next episode as the two men wrap up their conversation. Additional music samples provided by Eddie Sotto Learn more: Cars That Matter And Follow Us: Facebook | Instagram | Twitter A CurtCo Media Production See omnystudio.com/listener for privacy information.

AVWeek - MP3 Edition
AVWeek 422: Are You Experienced?

AVWeek - MP3 Edition

Play Episode Listen Later Sep 23, 2019 27:37


AVIXA launches the AV Experience Awards, Netgear has a new design center, and HBSC standardizes Zoom across their entire company.

AVWeek - MP3 Edition
AVWeek 422: Are You Experienced?

AVWeek - MP3 Edition

Play Episode Listen Later Sep 23, 2019


AVIXA launches the AV Experience Awards, Netgear has a new design center, and HBSC standardizes Zoom across their entire company.

AVWeek - MP3 Edition
AVWeek 422: Are You Experienced?

AVWeek - MP3 Edition

Play Episode Listen Later Sep 23, 2019


AVIXA launches the AV Experience Awards, Netgear has a new design center, and HBSC standardizes Zoom across their entire company.

The Anthony Vazquez Show
Episode 18 - With guest Erica Taylor Haskins: Co-Founder of Tinsel Experiential Design

The Anthony Vazquez Show

Play Episode Listen Later Sep 4, 2019 68:45


Tinsel started eight years ago, on a kitchen table in Brooklyn and since then has grown to a multimillion-dollar company. Tinsel is committed to redefining luxury events through the execution of imaginative, immersive experiences for private clients and for brands like Mercedes-Benz, Spotify, L'Oreal, and Condé Nast. Tinsel has proudly produced events at iconic institutions like The New York Public Library, The Guggenheim Museum, The Rainbow Room, and One World Observatory. The team's work has been featured in Vogue, WWD, Forbes, and Town & Country, with the company named recently as one of the Top 50 Event Designers in North America. Anthony sits down with Erica to chat about Tinsel's beginnings, experiential marketing, and unconventional approaches to event planning. Erica talks about the importance of pushing through, growing pains, and 'The Process' that goes into building a multimillion-dollar company. Eric and Anthony also discuss the importance of playing to your strengths and building a team around that, the exponential growth of responsibility, how social media has shaped the event landscape, and much more. You can find out more about Tinsel on their Website (http://tinseldesign.com) or Instagram (https://www.instagram.com/tinseldesignnyc).

The Live Event Life
The LIVE Life 38: Managing Pixel Mania With The Spyder X80

The Live Event Life

Play Episode Listen Later May 23, 2019 34:29


Event managers are focusing more and more on event experiences. In order for them to achieve their event experience goals, their mindsets are shifting from event production to experiential design.

The Live Event Life
The LIVE Life 37: Experiential Design vs Event Production

The Live Event Life

Play Episode Listen Later Nov 23, 2018 24:59


Event managers are focusing more and more on event experiences. In order for them to achieve their event experience goals, their mindsets are shifting from event production to experiential design.

The Permaculture Podcast
1623 - Experiential Design and Capacity Building in Permaculture Education

The Permaculture Podcast

Play Episode Listen Later Jun 27, 2016 36:50


Donate to The Permaculture Podcast Online: via PayPal Venmo: @permaculturepodcast Our guest today is Joshua Cubista, a permaculture practitioner from the American Southwest who teaches at Prescott College. Though the title for this episode is a bit of a mouthful, and what follows stays rather technical in how Joshua shares the message with us, the core of the conversation is fairly simple: how do we create better educational experiences for students by design, and build their abilities, talents, and skills to accomplish their personal goals inside and outside the classroom, and collaboratively in community. As we cover a lot of ground in less than a half hour, you will find copious links in the Resource section of the show notes, which include Joshua's website and how to connect with him. Before we begin, I want to say that this podcast is a lot like your local public radio station, dependent on listener support. Unlike public media, this podcast doesn't receive any government funding. Quite simply it continues to exist within the gift economy, which includes the sponsors you've heard on the show. Right now, there are 67 people, and four organizations, that help to bring permaculture to thousands and thousands of people every week. I'd like to see that number reach 200, or more, by the end of July. Can we do that together? Become a sustaining supporter atPatreon.com/permaculturepodcast or make a one-time donation via the PayPal.me link in the show notes, or the donate button on the side of the mainpage. The sponsor for this episode is The Fifth World, a role playing game initially created by Jason Godesky, but is now influenced by a growing community of authors, artists, designers, gamers, and dreamers. This open source game looks to explore a neotribal, ecotopian, animist future. What will your world look like in this feral future? Find out more and get involved at The Fifth World.com. Find out more about Joshua and his work, including information about Prototyping Our Future,Designing Labs for a Sustainable Future, and Permaculture for Systemic Change atJoshuaCubista.com. This conversation with Joshua is important to me because, and this isn't meant in a glib way, that the easy work of permaculture, the space we focus on in a Permaculture Design Course, the landscape is well known. There are academic and other libraries full of information on how to manage plants and animals for human use. The permanent agriculture side of permaculture is upon us. We can do that. We know how. Moving from the land and towards creating permanent culture is a completely different issue and set of, if you will, softer skills, that are not as tangible or direct. As teachers, that includes better pedagogical approaches to teaching permaculture that includes more conversations about the invisible structures and delving deep into design, not just on-the-ground techniques. Using that idea of experiential design, we must design and educational experience, including the classroom and curriculum, to meet the needs of the students so they have a larger tool box of skills. Then, through capacity building, help them find the skills they need along the way. Finally, at least for this conversation, when students complete a course and go back into the world, to offer ongoing support that also connect them with or helps to create the community they'll need for systemic change. It's a big picture, but I can't imagine us doing this if we weren't ready to  to tackle some incredibly complex issues. We can decide to use permaculture to homestead, and I appreciate everyone who does that, but there's also an imperative within the ethics that we do something more. By practicing permaculture, you are part of a larger community. By listening to this show, you are part of a portion of that group. If you are a part of my community. Thousands and thousands of people to call upon to help you. Regardless of where you are in the world, there is probably someone near you that I've talked to or traded email with. If not, then I can put out a call on the podcast if you are looking for someone. All you've got to do is get in touch. . Email: The Permaculture Podcast, or if you like, drop something in the mail. The Permaculture Podcast The Permaculture Podcast From here the next episode is a conversation with Linda Booth Sweeney about her new book The Climate Change Playbook, which contains 22 systems thinking games that help you more effectively communicate about climate change. Until then, spend each day creating the world you want to live in by taking care of Earth, your self, and each other. Resources Joshua Cubista Prototyping Our Future Designing Labs for a Sustainable Future Permaculture for Systemic Change Prescott College Evolution Lab Borderlands Restoration Global Education Futures Forum Prototopia Labs Alliance for Strategic Sustainable Development The Sustainability Laboratory Findhorn Ecovillage Human Potential Movement Esalen Institute A Pattern Language Barefoot Architect  (via Shelter Publications) Connect with the Podcast Make A Donation (PayPal.Me) On Patreon On Instagram On Facebook On Twitter