Feed U Podcast

When every practice says "excellent care," patients can't tell you apart, and choose based on price. Here's how to build differentiation that makes you the obvious choice. If your website says "patient-centered care" and "experienced physicians," congratulations — so does every one of your competitors. In this episode, Alisa Conner breaks down why generic messaging is silently costing specialty practices revenue, referrals, and patient loyalty. This is a foundational conversation about what real differentiation looks like and why it matters more now than ever, as AI commoditizes content creation across every specialty. In this episode:  Why clinical excellence is table stakes, not a differentiator The Walmart vs. Tiffany framework for specialty practice positioning Why specificity attracts more patients (the cyclist clinic example) The "outhuman your competition" philosophy and what it looks like in practice Three types of content that create differentiation no AI can replicate A 3-step action plan to start building your differentiation today If you're a practice administrator, physician leader, or healthcare marketer who suspects your messaging sounds like everyone else's, this episode is the place to start. Resources mentioned: Unreasonable Hospitality by Will Godara Full blog post + FAQ Book a free exploratory call Subscribe for weekly strategy content on revenue, referrals, and patient experience.

Your referral partners are sending patients. But only 35% actually book. This episode breaks down the 4 friction points that cause referral leakage and gives you a 3-step system to fix it, before it costs you $900K a year. Your primary care referral partner referred a patient to you last week. That patient never called, never booked, and now your partner is wondering if you dropped the ball. This is referral leakage, and it's one of the most expensive invisible problems in specialty medicine. Industry research shows that only about 35% of specialty referrals result in a completed visit, with the financial impact running up to $900K per physician per year in lost downstream revenue. In this episode, I walk through: The Mrs. Smith scenario: How a single referral unravels step by step The four friction points where referred patients fall out of your pipeline Why the industry-standard "wait for them to call" approach is costing you more than you realize The lifetime value calculation most practices never consider A practical three-step system: track every referral, reach out proactively, and close the loop with referring physicians Why proactive referral outreach is a competitive advantage that less than 1% of practices are leveraging How to protect referral relationships in a private equity landscape Your action plan: three things to do this week to start plugging the leak Resources Mentioned: Free Referral Gap Assessment Book an Exploratory Call Last Week's Episode Full Blog Post Connect with Alisa: Website LinkedIn YouTube Channel

A referred patient tried to call your office. They got put on hold, filled out an online form nobody monitors, and eventually booked with your competitor. You didn't just lose one patient; you damaged the relationship with the person who referred them. Access friction is the most underestimated factor in practice growth. In this episode, Alisa Conner reveals the four friction points where practices hemorrhage patients: phone scheduling, online booking, new patient forms, and the leave-a-message callback trap. The statistics are sobering: 60% of patients abandon a call after one minute on hold and never call back. Practices miss 29% of incoming calls. And every second a patient waits before reaching a human reduces the chance they'll stay on the line. Alisa walks through a complete practice audit framework, how to mystery-shop your own office, how to measure time-to-appointment for new inquiries, how to test your online scheduling from a patient's perspective, and how to evaluate your after-hours process. She explains why your practice needs to deliver the Amazon-level convenience patients now expect from every interaction, and how becoming the flawless version of that standard creates an unbeatable competitive advantage. This episode includes a step-by-step action plan: set response baselines, reduce hold times, and implement inquiry-to-patient tracking that reveals exactly where you're losing revenue. Key topics: patient access friction, medical practice scheduling, phone system optimization, online booking conversion, patient acquisition audit, healthcare operations efficiency

Right now, a future patient is reading a Google review left for your practice two years ago. You probably don't know who wrote it. And they just chose your competitor because of it. Online reputation isn't a marketing task. It's an operations task. In this episode, Alisa Conner breaks down the three gaps that destroy medical practice reputations: velocity (inconsistent review collection), response behavior (robotic or nonexistent replies), and platform blindness (only monitoring Google while Facebook and Yelp tell a different story). She shares a real case study of an orthopedic practice with five-star doctor reviews on Google but a 2.7-star organizational rating on Yelp that hasn't been checked in for years. When potential patients see conflicting information across platforms, trust evaporates. Alisa introduces a framework for turning review management into reputation engineering: categorizing feedback into four buckets — initial access, communication, billing, and kudos, then using that intelligence to fix operational problems and amplify what's working. Anything below four stars means 80% of potential patients have already dismissed you. This episode gives you the system to collect reviews consistently, respond in ways that boost your ranking, and mine your reviews for the operational insights hiding in plain sight. Key topics: online reputation management, healthcare, Google review strategy, medical practice reviews, patient feedback system, reputation engineering, review response strategy

Your competitor was just acquired by a private equity firm. They have a $2 million marketing budget, a new agency on retainer, and seemingly unlimited resources. How do you compete? The answer isn't outspending them; it's out-humanizing them. In this episode, Alisa Conner reveals three advantages independent, physician-owned practices have that PE-backed competitors literally cannot replicate: superior patient experience, organizational agility, and deep community roots. She shares her personal story of choosing between a PE-owned orthopedic practice and an independent one for ankle surgery and why the 60-second doctor visit at the first practice sent her straight to the competitor. She breaks down how PE standardization creates a cookie-cutter experience that patients increasingly reject, and how independent practices can turn that into their biggest marketing asset. You'll also learn how to reframe your marketing budget around conversion rather than reach, why patient retention is the most overlooked revenue driver in specialty medicine, and how to build referral partnerships that go beyond bringing lunch to a busy office. This episode includes a three-step action plan to identify your differentiation, amplify your story, and strengthen your referral relationships starting this week. Key topics: independent practice vs private equity, physician-owned practice marketing, patient experience differentiation, referral partnership strategy, medical practice retention, community-based healthcare marketing

A patient lives in your zip code. They have the exact condition you're known for treating. And this morning, they booked with your competitor. Why? Because 46% of younger patients have no primary care physician, the traditional referral pipeline is drying up. Patients now make decisions using AI search results, Google Business profiles, and online reviews, often without ever visiting your website. Alisa Conner calls this the zero-click patient journey, and if you're not optimized for it, you're invisible. In this episode, Alisa explains the three places patients actually look before choosing a provider, why writing content about your doctors' credentials misses the mark entirely, and how to show up in AI-generated search results. She shares the story of an orthopedic practice that donated physician time to high school sporting events but lost every referral because they forgot one clause in their contract. She also draws from Will Guidara's 'Unreasonable Hospitality' to illustrate how small moments of unexpected delight — online and offline — create the reputation that wins patients before they ever pick up the phone. Key topics: zero-click search healthcare, AI search optimization medical practice, Google Business profile optimization, patient decision journey, online reputation management, referral partnership strategy

Every practice is racing to automate scheduling, check-in, billing, and patient communications. But what most don't realize is that poorly implemented AI is driving patients straight to their competitors. In this episode, Alisa Conner breaks down the real cost of automating broken systems, why the biggest automation wins are invisible to patients, and how to reinvest the time you save into the human moments that actually grow your practice. She shares her five-step strategic framework: Audit, Automate, Attend, Avoid, Adapt, with real examples of chatbots that collect too much information, scheduling systems that create more friction than phone calls, and the $350,000 revenue difference between cutting staff after automation versus reinvesting that time into patient relationships. The math is clear: saving $35,000 by eliminating a front desk position but losing $50,000+ in patient referrals is not a win. This episode shows you how to make AI work for your practice without sacrificing the human connection patients are craving. Key topics: AI in healthcare, medical practice automation, patient experience technology, healthcare chatbots, online scheduling optimization, automation ROI

Your staff is overwhelmed. They barely have time to eat lunch. And now a consultant wants you to overhaul every process at once? That's not realistic, and it doesn't work. In this episode, Alisa Conner shares a proven three-step system for improving customer experience one process at a time, so you can test changes, see measurable results, and build momentum without burning out your team. You'll hear two detailed case studies: an IT services company that transformed client onboarding with a 90-second personalized video, an automated questionnaire, and proactive communication — and a medical practice that reimagined the journey from appointment booking through doctor handoff using pre-appointment videos, concierge-style waiting room service, and physician-led patient handoffs. The investment for these changes? Minimal. The results? Exponential business growth, dramatically higher satisfaction, and a brand that became known for luxury-level service. This episode gives you the exact framework: how to choose which process to fix first, how to identify the three critical moments within that process, and how to design improvements that create a premium experience on a realistic budget. Key topics: customer experience improvement, healthcare process optimization, patient onboarding, team capacity management, luxury brand operations, CRM implementation

Your marketing director brings charts full of clicks, impressions, and engagement rates. But when you ask how many patients actually walked through the door? Silence. In this episode, Alisa Conner exposes the gap between marketing activity metrics and true business conversion, and explains why it's not your marketing team's fault. Most marketers were trained in product marketing, not service-based business marketing, and the difference is costing you hundreds of thousands of dollars in misallocated budget. Elisa breaks down the five pillars she evaluates when diagnosing why a business's marketing isn't generating revenue: strategic foundation, customer experience, scalability, messaging and positioning, and ROI-to-conversion tracking. She explains why a 50% Facebook ad conversion rate might actually mean zero new patients, and why your team's impressive website traffic numbers could be hiding a serious problem. If you're spending $200K+ on marketing annually and can't justify it to your board, this episode connects the dots between what your team is measuring and what actually matters. Key topics: marketing ROI measurement, service-based marketing strategy, patient acquisition metrics, marketing director accountability, healthcare marketing audit

Your practice charges premium prices, but does the experience match those prices? Full waiting rooms, ringing phones, repeated paperwork, and patients who feel like a number, that's not a luxury brand, that's the DMV. In this episode, Alisa Conner walks through the five critical patient touchpoints where most healthcare practices destroy their brand experience: the first phone call, the waiting room, the exam room, post-visit follow-up, and billing. For each one, she contrasts the generic practices with what a premium-positioned practice delivers. You'll hear a real case study of an orthopedic practice that implemented these changes in 90 days and saw patient satisfaction jump by 34%, reviews climb from 4.2 to 4.7 stars, referrals increase by 28%, and revenue grows by $4.1 million year over year. This episode includes a complete action plan: a 90-day roadmap to audit your current experience, fix the biggest friction points, and train your team to deliver care that patients talk about. Key topics: patient experience optimization, healthcare practice management, premium healthcare branding, reducing patient wait times, medical billing communication, practice growth strategy

Every website in your industry says the same thing: 'patient-centered care,' 'best in class,' 'highly rated.' AI is making it worse. So how do you stand out when your competitors sound exactly like you? In this episode, Alisa Conner breaks down why luxury brands like Tiffany, Rolex, and the Ritz-Carlton are posting record profits while commoditized businesses fight over shrinking margins, and how you can apply the same strategy to your medical practice or professional services firm. You'll learn why private equity is accidentally creating your biggest competitive advantage, how to charge premium prices patients willingly pay, and the real reason people spend $12 on coffee and $50,000 on Disney vacations (hint: it's not the product). Whether you run an orthopedic practice competing against PE-backed groups or a consulting firm lost in a sea of identical messaging, this episode gives you the framework to become the brand people choose before they ever compare prices. Key topics: premium brand positioning, patient experience strategy, differentiation in healthcare, luxury brand framework, competing with private equity, charging premium prices.  

Every evolution builds on the one before it. This show started as The Feed You Podcast, became Second Act Entrepreneurs, grew into CX Fanatics — and now it's becoming The Profit Loop. Each version reflected where the work was heading. And the work has headed somewhere very specific. Over the past year, I've focused my consulting on two markets: specialty medical practices (orthopedics, sports medicine, functional medicine, ophthalmology) and professional services firms (consulting, legal, engineering, IT). Organizations spending six and seven figures on marketing — without clear visibility into whether it's actually producing patients or clients. What I kept finding is that acquisition, retention, and referrals aren't separate strategies. They're an interconnected loop. When one feeds the next, growth becomes self-sustaining. That's The Profit Loop. In this episode, I cover: Why the show is evolving and what stays the same The three growth levers every episode will map to: acquisition, retention, and referrals What Purposeful Hospitality means and why it's your most powerful growth strategy Who this show is built for (and why you should stay even if you're not in those industries) The P3 Method — my diagnostic framework for aligning patient/client experience, profit, and purpose → What to expect every week going forward If you want a head start, grab a free assessment of how your practice or firm shows up online — no pitch, just an honest outside perspective: alisaconner.com/assessment New episodes drop weekly. Welcome to the loop.

In this week's episode, we dive into why speaking, although it can be the BEST lead generator for your coaching or consulting business, if done wrong, it can lose 97% of your leads.  In this packed episode you will learn the #1 reason selling from stage falls flat and what to do instead. This episode will help you refine your lead generation strategy so you turn every stage into more opportunities for people to become long-term customers. This week's action-packed episode includes: ✅ Why selling from stage is actually stopping your biggest sales opportunities ✅ How your lead magnet is going wrong and what to do instead ✅ Five EXCELLENT lead magnet ideas that are sure to make you stand out at any event and grow your email list ✅ The biggest mistake (I have done it too) that stops people from opting in ✅ Why people aren't buying from your speaking engagements and how to fix it This week's episode gives you action steps to move more people into your sales system from speaking engagements so that you can convert them into paying clients.  It's not magic, it's not mystery, it's marketing strategy.  If you're struggling with getting your speaking engagements to deliver ROI, this is an episode you won't want to miss.  Tune into this week's episode and transform the way you show up to your next speaking gig. If you're overwhelmed with creating an irresistible lead magnet, I've got you.  Grab the Secret Podcast 

In this week's episode discover the 2025 lead magnet blueprint that will attract ideal clients, start building connections and relationships with them, and turn them into paying customers sooner rather than later.

In this week's episode learn 3 ways to convert more of your audience into warm leads that are ready to buy so you are making the most of your marketing time and budget. In today's episode, we dive into the importance of building trust and relationships with our audience, especially in today's AI-driven world. Discover inside: ✅ How to build engagement, trust, and rapport with your audience ✅ Why specificity in your content will take you farther than random, generic content ✅ Designing a customer journey that leads to more conversations and sales ✅ Creating a community of engaged, loyal fans to spread the word about your business ✅ The best way to get your audience to talk back to you and generate new content and conversations What happens after you have your audience's attention?  Moving them to a platform you own (like your email list) is the best option for your business.  If you aren't sure how to get those precious email addresses, tune into my free training on creating a magnetic lead magnet that grows your email list.

In this week's episode learn why your email is one of your marketing lifelines and how it can future-proof your business from any social media antics like the TikTik ban.  

In this week's episode discover why selling from the stage rarely goes the way you think it will and what to do instead.  Learn the top mistakes most speakers and coaches make when it comes to introducing new leads to your ecosphere (especially when speaking) and how to get them to move forward in your sales funnel. Discover inside: ✅ The 5 Mistakes Most Speakers Make When Trying To Sell From Stage ✅ The best way to move audience members into your sales system ✅ How to make the most of the leads that are already in your sales funnel ✅ Why sales calls don't need to be sleazy and how to make them easier ✅ The best way to turn more leads into sales and long-term customers There is even a Secret Podcast training to help you convert more leads at your next speaking engagement.  Get the free audio training here. Listen to the entire episode here or tune into the live show over on YouTube. Miss any of the show notes? You can find those at profitgrowthclub.com/podcast    

In this week's episode discover three reasons why your service-based business should embrace a subscription model.  You may be thinking - there is NO way a subscription model would work for my business.  But this episode will give you plenty to noodle on and may even spark your next brilliant offer. Stay tuned until the end, because there is a bonus waiting for you. Discover inside: ✅ 3 benefits of creating a subscription model for your service-based business. ✅ Specific examples of companies that thought outside the box to create subscription models. ✅ How to stand out in your industry as a leader because of a subscription model. ✅ How a subscription model saves your company time, money, and resources. ✅ The most powerful way to stay connected to your current and future clients. Listen to the entire episode here or tune into the live show over on YouTube. Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast All that and more await you in this week's episode of the CX Fanatics podcast.  

In this week's episode discover how to prevent subscription churn and increase profit plus what it's REALLY costing your business to keep chasing new customers. Learn: ✅ 3 simple changes that will keep your subscribers engaged, happy, and sharing your brand with friends. ✅ The #1 frustration for clients in a subscription service. ✅ How to stand out from your competitors when it comes to amplifying your subscription offer. ✅ Who is nailing the subscription service model and who frankly sucks (plus what to copy and what to avoid)/ ✅ How to stay on top of churn (to prevent it) and what to do to keep subscribers from leaving. Listen to the entire episode here or tune into the live show over on YouTube. Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast All that and more await you in this week's episode of the CX Fanatics podcast.

In this week's episode, I have the pleasure of interviewing Tammy Alvarez.   Tammy Alvarez is the CEO of the Career Winners Circle and is also an author, professional keynote speaker, inspirational coach, trainer, and epic storyteller. As an award-winning entrepreneur and former corporate executive, Tammy believes leaders who inspire courage are at the heart of every successful business.   Her spirited “Break All the Rules” approach blends decades of C-Suite experience with a pragmatic, results-based coaching style that helps business professionals create a big impact and love every Monday again.   Her recent book Escaping The Career Trap, Transform Your Apathy into Ambition and Never Hate Mondays Again is a self-leadership blueprint for high achievers who want to experience true career fulfillment.   Tammy shares what adding a subscription model has meant to her business in the last six months and why she is never looking back.   Join me for this powerful interview and learn why Tammy's revenue increased, how she got her time back, and why she recommends EVERY business have a subscription model for their business.   Connect With Tammy: Career Winners Circle Escaping The Career Trap Buy The Book   Listen to the entire episode here or tune into the live show over on YouTube. Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast All that and more await you in this week's episode of the CX Fanatics podcast.  

In this week's episode discover how to attract the next generation of buyers and what makes them tick when it comes to buying decisions.  Get ready to get to know GenZ. Learn: ✅ Where GenZ hangs out online and offline and what they expect from brands who meet them there. ✅ What Generation Z focuses on when applying their buying power. ✅ How to adjust your marketing, sales, and customer strategies to appeal to Generation Z. ✅ About GenZ's lack of brand loyalty and how to keep them coming back for more. ✅ Which companies "get" Generation Z and how you can emulate what they are doing to propel your success. Listen to the entire episode here or tune into the live show over on YouTube. Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast All that and more await you in this week's episode of the CX Fanatics podcast.  

In this week's episode discover how to master the art of creating magnetic experiences for your customers that lead to increased revenue, sales, and lifetime customer value. Learn: ✅ How to personalize and customize your emails to increase customer engagement. ✅ Why most social media falls flat and ways to stand out from others and create loyal customers. ✅ How to test new products, offers, and discounts without spending tons of marketing dollars. ✅ The best way to show your customers they are important and it saves you time and money. ✅ Prime examples of companies that are excelling when it comes to customer experience and what they are doing that you can copy. Examples In This Episode: Frogs Leap - Fellowship of the Frog Wine Club Membership Spotify Wrapped  Hello Fresh Resources: Convertkit Listen to the entire episode here or tune into the live show over on YouTube. Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast All that and more await you in this week's episode of the CX Fanatics podcast.  

In this week's episode discover three ways to consistently increase your wine club memberships and reduce wine club churn.  Don't have a wine subscription business? Stay tuned, because these three steps can be applied to your business as well. Learn: ✅ Why your wine club differentiation factor matters more than ever ✅ Who in the wine industry is standing out and why ✅ How your messaging is repelling not attracting wine club subscribers ✅ The #1 thing most wineries are getting wrong when it comes to their wine club ✅ Who is standing out when it comes to personalizing wine club memberships and why Listen to the entire episode here or tune into the live show over on YouTube. Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast All that and more await you in this week's episode of the CX Fanatics podcast.    

In this week's episode discover even more reasons why EVERY business MUST have a subscription model to increase revenue and profit, now and in the future. Plus learn: ✅ The number one benefit of having a subscription model (don't miss this one) ✅ Examples of subscription models that have replaced product revenue ✅ How to innovate and create new products based on customer feedback ✅ The power of a subscription in accurate forecasting ✅ Why a subscription model could save your business during another pandemic Listen to the entire episode here or tune into the live show over on YouTube. Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast All that and more await you in this week's episode of the CX Fanatics podcast.

In this week's episode discover why every product and service business MUST have a subscription model to increase revenue and profit. Plus learn: ✅ The number one benefit of subscription models ✅ Hidden perks of having consistent subscribers (it's not what you think) ✅ How to create raving fans and brand loyalty with your subscription ✅ The power of subscribers in determining higher lifetime customer value ✅ Why subscribers = lower customer acquisition cost Listen to the entire episode here or tune into the live show over on YouTube. Miss any of the show notes? You can find those at dtcgrowthclub.com/podcast All that and more await you in this week's episode of the CX Fanatics podcast.

In this week's episode discover Discover how to turn new customers into brand fanatics in your direct-to-consumer business & eliminate endlessly selling to new clients. Plus learn: ✅ Which companies you need to mimic when it comes to customer experience ✅ How to effectively gather customer feedback ✅ How to create personalized customer experiences the easy way ✅ The one thing to avoid when asking customers to share their experience with others ✅ What is NO longer optional when it comes to attaining and retaining customers Listen to the entire episode here or tune into the live show over on YouTube. Miss any of the show notes, you can find those at dtcgrowthclub.com/podcast All that and more await you in this week's episode of the CX Fanatics podcast.  

In this week's episode discover how to amplify your customer experience with new customers to increase loyalty, end the sales grind, and great raving fans. Plus learn: ✅ The number one thing you need to do to increase sales and profits per customer ✅ Which customer tactic will save you the most time and headache ✅ What problems the wine industry solves ✅ How a heating and air conditioning company could create a subscription model (and other service-based businesses) ✅ The one thing to handle before your customers ask ✅ Why most sales are lost and the quick fix to more sales Listen to the entire episode here or tune into the live show over on YouTube. Miss any of the show notes, you can find those at dtcgrowthclub.com/podcast All that and more await you in this week's episode of the CX Fanatics podcast.

In this week's episode discover how using customer experience with visitors who aren't yet customers will increase your conversions and sales. Plus learn: ✅ The biggest marketing mistake you need to unlearn now ✅ Why the more you know about your customers the easier it is to get them to buy ✅ How to gather customer data and organize it to make better sales and marketing decisions ✅ How to launch new offers, products, and services your customers actually want ✅ The one thing to avoid with your follow up to separate you from your competitors ✅ Why "no" doesn't mean "no" and how to turn it to "yes" faster Listen to the entire episode here or tune into the live show over on YouTube. Miss any of the show notes, you can find those at dtcgrowthclub.com/podcast All that and more await you in this week's episode of the CX Fanatics podcast.  

In this week's episode discover the difference between customer experience and customer service.  Plus learn: The biggest mistakes businesses are making when it comes to customer experience Why 97% is an important number How old marketing methods are failing BIG time Buying changes that are impacting future buying The one industry that needs an email makeover 3 steps to uplevel your customer experience game Listen to the entire episode here or tune into the live show over on YouTube. Miss any of the show notes, you can find those at dtcgrowthclub.com/podcast

This week on the CX Fanatics podcast, uncover why wine clubs will save the wine industry. That's a pretty bold prediction, I know. But hear me out. The wine industry is in trouble but they have the solution right under their noses. Step away from the glass for just a minute and tune into this week's show to learn: The simple way to increase profit that most wineries are missing This one skill wineries excel in but that aren't using it to their advantage The biggest benefit to focusing on wine club marketing and it's even better if you're NOT a big label Don't miss this week's show even if you aren't in the wine business. Every direct-to-consumer business can use this week's information to grow their revenue, retention, and referrals. All that and more await you in this week's episode of the CX Fanatics podcast.

Today's episode dives into three specific things wine clubs can do to increase profits (not just revenue). Don't have a wine club?  Don't tune out just yet. These three tips can be applied to nearly every kind of business. Tune in to discover: How to deliver exceptional and memorable customer experiences Ways to create non-traditional tasting experiences for new audiences Market changes and how to navigate them How to meet your buyers on their journey (not the one you want them to have) Ways to create conversations and build connection and trust All that and more await you in this week's episode of the CX Fanatics podcast.    

Get ready for a whole new angle on customer experience, marketing, and doubling your direct-to-consumer profits. Introducing the CX Fanatics Podcast the weekly show that helps DTC businesses increase revenue, referrals, and retention through exceptional customer experience.  Including weekly insights, inspiration, and expert interviews that will catapult your profits and growth.  Hosted by Alisa Conner.  This episode dives into: Why market changes prompted a new direction, name, and content for the podcast A growing need to focus on a holistic perspective when it comes to business growth The focus of future episodes and who they will serve What you can expect from future episodes and what will be shared Get ready for a whole lot of amazing content around customer experience, marketing, direct-to-consumer sales, and best of all increasing profit without endless lead generation.  

This week on the 2nd Act Entrepreneur show earn 3 ways to increase revenue, retention, and referrals with current leads and customers.   Did you know it costs 5Xs the amount of money to get a new customer vs. selling to a customer you already have?   And that a current customer is 50-70% more likely to buy?   This week on the show discover three ways to pan your current leads and customers for gold so that you increase revenue, and referrals and retain more clients without spending more on lead generation.   Leap off the lead generation hamster wheel and instead dive deep with the people who have already said yes to you and your business and who trust you enough to say yes again.   One of the first times your new leads really get to know you is in your welcome emails series.   Did you know that welcome emails get opened 8 times more often and clicked on 10 times more than other emails?   Yet, so many welcome series are struggling. This is why I created a step-by-step guide to help you knock this email sequence out of the park.   Get your free welcome series guide here: https://alisaconner.com/emailguide

This week on the 2nd Act Entrepreneurship Show tune in to discover ways to use LinkedIn as a sales-generating machine as well as diving into topics like recession, entrepreneurship, and the life of a real marketer. My guest Tracey Burnett is best known for perfecting the art of taking something as ordinary as your LinkedIn account and turning it into a valuable client-nurturing, lead-generating machine. She has a tried and tested, proven process that consistently generates the levels of conversations businesses need to turn into clients and cash. Tracey is a wealth of marketing and business information.  This is an episode you won't want to miss. One of the best opportunities to build rapport with your audience is with your welcome email series. This first email series is a great way to ensure that you show up in the inbox of a new subscriber 5-7 times. Yet that pesky sequence can sometimes feel overwhelming to create. You're not alone if you feel that way. So many entrepreneurs struggle with creating a powerful welcome sequence. If you have blank screen syndrome, struggle with what to include, and rush through sales phrasing just to put something out into the inbox. If you are ready to have them at hello, download your free copy of the Welcome Sequence Guide and get the step-by-step system to write a compelling email sequence that not only gets emails opened but also builds rapport and trust which will lead you to more revenue and raving fans. Download your free copy here. Tune in to this week's show here to up-level your LinkedIn game as well as define the key indicators you need to be successful in turning strangers into connections and then clients. Learn More About Tracey Here: LinkedIn TraceyBurnett.com If you enjoyed this episode would you please share it with someone who could benefit?  Also if you haven't left us a review, we would love yours on your favorite podcast platform. Thanks in advance! Until next week, be well, stay safe and take care! ~Alisa

If you struggle with gaining traction in the inbox and having your audience excited to hear from you in the inbox, you won't want to miss this week's episode.   Discover 5 proven ways to entice your audience to not only read and click on your emails but look forward to seeing your name in their inbox. One of the best opportunities to build rapport with your audience is with your welcome email series. This first email series is a great way to ensure that you show up in the inbox of a new subscriber 5-7 times. Yet that pesky sequence can sometimes feel overwhelming to create. You're not alone if you feel that way. So many entrepreneurs struggle with creating a powerful welcome sequence. If you have blank screen syndrome, struggle with what to include, and rush through sales phrasing just to put something out into the inbox. If you are ready to have them at hello, download your free copy of the Welcome Sequence Guide and get the step-by-step system to write a compelling email sequence that not only gets emails opened but also builds rapport and trust which will lead you to more revenue and raving fans. Download your free copy here. Now, let's WOW them past hello by diving into this week's show. There are several things you can focus on to get your audience looking forward to your emails, but the first and most obvious one is: Get to know your audience. This goes deeper than some of the typical gender, education, lifestyle, and generic ideal avatar exercises you've been through.  In the episode learn some specific ways to engage with, bond, and create conversations so that you can know your audience as well as you know your own business.  When you initiate interest in your audience and what they are going through you create market differentiation and connection. There are several examples in the episode of what not to do as well as some tips on what to do instead.  Listen here. Give your audience what they want, not what YOU THINK they need. It's a natural human instinct to naval gaze and look and talk about ourselves.  But because our audience is also focused on themselves, their struggles, and what is going on in their lives, when we start to spout out what we think/know will save them they ignore us.  Why?  Because they don't want our solution, they want someone to understand their pain and frankly make it go away. NOW!  So often marketing is focused on solutions when really our audience just wants someone to hear them and give them a glimpse of what is possible on the other side. When you focus on what your audience says they want and speak to that, then and only then do they start to listen. When you connect the dots between what you do and where they aspire to be that's where the magic starts to happen.  Tune into the show for more details. Show up consistently. Consistency is the #1 thing you as a business owner can do to increase sales.  So simple, but not always easy.  The opportunity to succeed between people who show up consistently and those who don't is monumental. When you commit to showing up regularly, once a week, once a day, once a month, whatever it is for your business you start to create momentum.  That momentum is what sparks success.  This one tip if put into action will transform your business faster than anything else you can do. Commit. Show up. Serve. Those three things will grow your revenue faster than anything else you do, guaranteed.  Make your content about your audience and serve always. There is nothing worse than self-serving content disguised as a benefit.  In the episode, hear about specific tactics that people can see through and will put you in the spam, trash, or ignore pile faster than pumpkin pie consumption on Thanksgiving. It may be a hard pill to swallow, but people are not waiting to buy your stuff, sign up for your next training, or refer you to people they know.  It's your job to make it interesting enough for them to care. When you take the time to provide value to them, then and only then will they tune in when you ask for a favor which includes signing up for training, purchasing, leaving a review, and more. Tune into the episode for the bonus tip and much much more Let me know which of these you are going to implement this week by sending me a DM on LinkedIn or commenting on this post. Have a great Thanksgiving next week if you're in the United States. Until next time, be well, stay safe and take care! ~Alisa  

This week on the 2nd Act Entrepreneur show we dive into 5 ways to avoid the spam filter with your email marketing. Some are based on tech and some are simple tweaks you can make to your email marketing practice that will ensure you get more eyeballs on your emails. Be sure to stay tuned until the end because you won't want to miss the bonus tip toward the end of the episode. Consistently showing up in the inbox is a great way to build rapport with your new email subscribers.  But did you know that it is also a GREAT way to ensure you stay out of the SPAM filter too? More on that in the episode. One of your first opportunities to practice consistency is with your welcome email series.  This simple series ensures that you show up in the inbox of a new subscriber 5-7 times. Yet that pesky sequence can sometimes feel overwhelming to create. You're not alone if you feel that way. I've met so many entrepreneurs who struggle with creating a powerful welcome sequence. If you have blank screen syndrome, struggle with what to include, and rush through sales phrasing just to put something out into the inbox. Fear not, help is on the way! Download your free copy of the Welcome Sequence Guide and get the step-by-step system to write a compelling email sequence that not only gets emails opened but also builds rapport and trust which will lead you to the sale and out of the SPAM folder. Download your free copy here. All of the tips at the beginning of this week's episode are tech-focused.  But fear not if you don't like the tech pieces of email marketing. Each of these tips can be implemented or changed by you OR you will know what to ask for when you meet up with your website/email tech person. 1. Ensure that you are training your subscribers to find and look for your emails.  This starts with your thank you page.  You will find some great tips on what to include during the episode. This step starts before you hit the inbox, so be sure to tune in. 2. Ensure that your email domain has met all the spam prevention criteria.  Including setting up your website URL with SSL and also having your DMARC and other spam requirements set up as DS records with your website host.  If all of those acronyms through you off, don't worry.  You can use this tool to spit out a report for your website, email, and more so that you can show your tech guru what needs to be done.  Don't have a tech person, schedule a free call, and let's see if we are a good match. 3. Get permission and track that you have. Adding people to your email list or buying email lists is not only horrible for your email marketing reputation it can get you in some hot water legally.  Be sure to follow all the email marketing guidelines like GDPR and CAN-SPAM for your country and state.  A great rule of thumb is don't add anyone to your list unless they have explicitly said it's okay to do so. The other tool I mention in the episode helps you analyze the health of your list.  You can sign up for a free account with Emailable to do that here. 4. Avoid writing spammy headlines and headlines that include SPAM triggers. Headlines can be tricky.  Other marketers have ruined some of the best phrases and symbols and now if you use those words or symbols, bummer you will get sent straight to SPAM, junk, or even the trash bin.  Need some help deciphering which words to avoid?  No problem, download this free guide and get 350 words to avoid in your headlines and copy. 5. Use an email service provider that is well-known and has a good reputation. Not all email service providers are built the same.  My two favorites are Convertkit and ActiveCampaign.  They have excellent functionality and deliverability.  I recently looked at another provider and when I started to review their email deliverability it wasn't good.  It caused me to not switch to them for my email and other needs.  The short way to find out if an email service provider has a good reputation is to Google their reputation and reviews. Don't forget to tune into the entire show to hear the bonus tip. Comment with your favorite tip or even one I missed below. Until next week, Stay well and take care! ~Alisa      

Discover how to stand out in every inbox with your email marketing this week on the 2nd Act Entrepreneur Show.  Recently on LinkedIn, I received a question about how to stand out and be recognized in the inbox so that more of your emails get read. This week's episode dives into multiple ways to not only stand out but secure your place in your subscriber's inbox and beyond. One of your first opportunities to start building a relationship with someone new in your sales funnel is with your welcome email series. Yet, so many entrepreneurs struggle with creating a powerful welcome sequence. If you have blank screen syndrome, struggle with what to include, and rush through sales phrasing just to put something out into the inbox. You are not alone. And, help is on the way! Download your free copy of the Welcome Sequence Guide and get the step-by-step system to write a compelling email sequence that not only gets emails opened but it also builds rapport and trust which will lead you to $$the sale$$. Download your free copy here:  https://alisaconner.com/emailguide One of the first things to do to ensure you gain traction in the inbox is to be sure that you have been invited to be there. Sounds like a "duh" suggestion, but you can't imagine how many people buy email lists (please don't do this) or add people to their email lists without permission. This is why the first part of the episode dives deep (maybe a little too deep) into both the IOS changes and GDPR.  (yes that's still a thing!) You won't want to miss all the details in this week's show. The other way to dive into the hearts of your email subscribers and keep them coming back for more is to ensure that you are delivering what they want. When you show up to serve and not sell, you will stand out from the 1000s of other emails in the inbox simply because you show up differently. You will pique curiosity and curiosity builds interest. Your readers will more than likely be interested just enough to open the email and read on. This relates directly to where a buyer is on their journey.  Good marketing matches where the buyer is, not where you expect them to be. If you need more help with identifying the buyer's journey and aligning it with your marketing tune into Episode 156 here. Catch all of the inbox email marketing tips in this week's episode by tuning in here. What's your biggest takeaway, let me know in the comments. Have a question about your marketing? Send me a direct message on LinkedIn. Until next week, Be well and stay safe! ~Alisa  

This week on the 2nd Act Entrepreneur Show we conclude our email sequence series by talking about the last four email sequences to create in your business. These four sequences most people set up but more often than not they don't see the results they want because they are going about the intention of these emails ineffectively. Tune into this week's show to discover these four crucial email sequences to increase sales as well as how to effectively implement into your small business. Part 1 of this series dove into the first four sequences to set up to welcome new leads to your ecosphere. If you missed that episode you can catch it here. In the second part of this series we covered four of the most overlooked emails to create in your business.  You can tune into that entire episode here. During the final part of this series dive deep into how to effectively bring people closer to buying. Hint: it's not just with your sales email sequence. Email marketing is a great way to market to your ideal client while they are captive. But so many entrepreneurs blow their biggest opportunity before they even know it.  You work hard to get those leads, so it's important to make the most of the time when that new lead's attention is MOST captive. This is why your welcome email series is SO important.  Getting it right could make a difference in whether or not someone buys or unsubscribes. The welcome email sequence has the #1 spot of email series to create. But, those emails aren't always easy to write.  Luckily you have a resource to turn to when writing yours. The best part is, it's free.  Grab your copy of the Welcome Email Series guide here for the step-by-step plan to write a welcome series that gets read, keeps readers looking for you in the inbox, and best yet moves people toward buying. Tune into the entire episode to learn why an effective welcome sequence sets up your sales sequence to succeed. Plus get the skinny on the other three other email series to help you follow along with your audience on their personal buyers journey so that you are delivering value at the exact time they are ready to buy. It's all inside this week's show here. This final part of our three-part series will catapult your sales potential and even better build long-term relationships and referrals.  Tune in to take your email marketing (and your sales potential) to the next level. In the meantime, if you find value in this episode or any episode of the 2nd Act Entrepreneur Show, please share it with a friend and consider leaving us a positive review on your favorite podcast channel. Until next week, be well, stay safe and take care! ~Alisa

Discover four more email sequences for your small business that many entrepreneurs overlook or never set up. These four options for your email marketing can make a HUGE difference in the health of your email marketing as well as keeping your subscribers and customers engaged with your brand. Grab a pen and paper because this week's 2nd Act Entrepreneur Show isn't one you want to miss. Last week we dove into the first three email sequences to set up in your business, in case you missed it, you can listen to that episode here. If you are just getting started with email marketing, start with that episode and then come back to this one. One of the email sequences mentioned in that episode is the welcome series.  If you've struggled writing a "Hi! Nice to meet you" welcome series that moves people toward buying head on over here to download my free Welcome Sequence Guide. Get the step-by-step process to write an engaging email series that new subscribers will devour. Eliminate blank screen syndrome and get this series written and running so that you can build rapport with your subscriber's stat. This week learn the four email series that most entrepreneurs either 1. Don't know about, or 2. Haven't created This is your guide to identifying which sequences to set up to: Effectively onboard new customers Breakup with people on your email list Get people to push buy on their shopping cart Cater content to your subscribers All this and more await you inside this week's show.  Tune in here. If you enjoy this episode, please do me a favor and share it with a friend or someone else who could benefit. You're the best and thank you. Until next week, Be Well, Stay Safe and Take Care! Alisa

This week on the 2nd Act Entrepreneur Show we start a new series around your email marketing strategy for 2022 including which email sequences to create for your small business. During part one of the three-part series discover the first three email sequences to create in your business and why these work best for the beginning stages of the buyer's journey.   If you missed last week's episode on each stage of the buyer's journey and how to market to each specific one, you can catch that here: https://alisaconner.com/156. Email marketing is a great way to market to your ideal client while they are captive, but so many entrepreneurs blow their biggest opportunity before they even know it.  This is why your welcome email series is SO important.  Getting it right could make a difference in whether or not someone buys or unsubscribes. Bringing the welcome email sequence to the #1 spot on our list of email series to create. But, those emails aren't always easy to write.  Luckily you have a resource to turn to when writing yours. The best part is, it's free.  Grab your copy of the Welcome Email Series guide here: https://alisaconner.com/emailguide for the step-by-step plan to write a welcome series that gets read, entices people to keep looking for you in the inbox and best yet moves people toward buying. Tune into the entire episode to learn more about why your email welcome sequence is critical in building trust with potential customers. Plus get the skinny on the other two email series to create to keep your brand top of mind and create a personal connection with your audience. It's all inside this week's show here: https://alisaconner.com/157. This three-part series continues next week with additional email sequences that will take your email marketing (and your sales potential) to the next level. You won't want to miss it. In the meantime, if you find value in this episode or any episode of the 2nd Act Entrepreneur Show, please share it with a friend and consider leaving us a positive review on your favorite podcast channel. Until next week, Stay safe, take care and be well, Alisa

This week on the 2nd Act Entrepreneur Show we dive deep into the buyers' journey to discover how at each phase we can build trust with potential customers and turn them into paying clients sooner than later. One of the best ways to build trust with our leads and customers is through email marketing.  We have the opportunity to captivate and enthrall them so that they want to tune in and learn more. Yet getting started can often be difficult.  You don't know what to write. Your blank screen is taunting you. NO MORE I say.  This is the exact reason I created this email guide so that you can quickly and effectively write the most important email sequence for your marketing.  The welcome series. This guide walks you through what to include in each email so that you can send blank screen syndrome to the curb and write a welcome sequence people not only love to read but talk about with others. Grab your free copy here. The first thing we do this week on the 2nd Act Entrepreneurs Show is take a deep dive into the Buyers' Journey. Here are the five stages of the buyers' journey, but for all the examples and how to market to each stage, tune into the entire episode here. Stage 1 - Awareness.  Just like you might think, people are becoming aware they have a problem and are starting to see how they can solve that problem.  This is NOT the time to go gangbusters with ramming your offer down their throat.  Serve, serve, serve should be your motto for this phase.  Making it the PERFECT time to send them your lead magnet and captivate them with your welcome sequence. Stage 2 - Consideration. This is the stage where buyers begin comparing solutions for potential purchases.  I give an example in the episode that you can listen to here. Things to include in this stage would be testimonials, case studies, reviews, and a big helping of your secret sauce.  For more details tune into the entire show. Stage 3 - Intent. During the intent stage, buyers intend to purchase.  At this point, they are comparing their top candidates to see which would be the best fit for them, and that will solve their problem the easiest and quickest way. This is NOT the time to drop the ball, in fact, this is an opportunity to get more targeted with your marketing and your messaging so that they are confident that you are the BEST solution for them. Stage 4 - Purchase. The holy grail of the buyers' journey, they are taking out their credit card and buying from you. Yet, this is where many people drop the ball.  Listen to a personal example of what not to do in this week's episode when I share my recent refrigerator purchase story. This is a perfect opportunity to build trust and assure your newest buyer that they have made the right decision.  Tune into the entire show to get some specific tactics and tips on how to effectively do this. Stage 5 - Loyalty and Advocacy. By far the most ignored and forgotten stage of the buyers' journey.  Yet it is one of the most powerful.  During the episode I share why focusing on this stage will help you work less and sell more.  Tune in to get all the details.   Awareness of the journey your buyers take to get to you and ultimately purchase is powerful information.  But it is only as powerful as the action behind it.   Get started today with phase one by creating a welcome series people LOVE to read.  Grab your free copy of the step-by-step Welcome Series guide here. Until next week, stay safe, be well and take care. ~Alisa

This week on the 2nd Act Entrepreneur Show Antionette Blake joins me to discuss what it takes to turn your prior experience and expertise into a business. Antoinette literally fell into entrepreneurship as a thrifty blogger and used that experience to dive deeper into blogging, social media marketing, and best of all helping others chase their entrepreneurial dreams as well. She shares her transition from the elementary school classroom to teaching small business owners how to succeed with social media as well as her journey from a traditional career to entrepreneurship. Like many of us, she had some stumbling blocks but she prevailed and now successfully runs her own business.  Tune into this week's show to hear her story and gain inspiration for your own entrepreneurial journey.  

This week on the 2nd Act Entrepreneurship Show tune in to discover ways to get the true story of what it takes to be an entrepreneur. My guest Anke Herrmann best known for Taming The Tech Monster for Coaches, Consultants, and Course Creators tells her story of becoming not only a 2nd Act Entrepreneur but all the ups and downs it took to get to the successful business owner she is today. Entrepreneurship means like it or not, YOU are the marketing department for your business. 

This week on the 2nd Act Entrepreneur Show learn three ways to kick procrastination to the curb. If you've been an entrepreneur for any length of time you may be familiar with the purple-eyed monster procrastination.  (Envy is up there too, but he's green-eyed). Procrastination is truly a pain in the arse when you are a business owner.  You have shiitake to get done, what in the heck why are you dragging yourself to your tasks or wasting time on things that aren't getting you to your goals? If you're like the rest of us, you've tangoed with this guy and probably need some sound advice for the next time he shows up. This week's show gives you three actionable strategies to kick procrastination to the curb quickly and effectively. Tune in to the entire show here: https://alisaconner.com/153.  

This week on the 2nd Act Entrepreneurs Show we are diving into how to turn more “no's into Yes” by building relationships with customers in 2022. It may seem almost impossible to gain traction with new leads in an online capacity, especially since you are competing with artificial intelligence, spam bots, and slimy marketing tactics. People have their guard up, rightfully so, and gaining trust is harder than it used to be. But, it doesn't have to be.  This week uncover three actionable steps you can take to start building relationships with future customers even if they say “no” the first time. Plus some tips on what not to do so that you don't have a bumpy start with potential leads inadvertently. Tune into the entire show here.

This week on the 2nd Act Entrepreneur show join me and my guest Jason Jurado to discover how reprogramming your brain and your self-talk can help you reach your goals and success quicker.   Best of all, you'll have less stress and more energy to do the things you want and need to do.  

This week on the 2nd Act Entrepreneur Show Scott Perry joins me to talk about how to hone in on your purpose prior to building your business. Before we dive in, are you struggling with planning your marketing? The free marketing strategy guide will walk you through a step-by-step plan to create a map for your marketing.  Download your free copy here. Aligning with why you're here on the planet and plugging into the legacy you want to live makes the BIG difference between those who keep taking steps forward toward their goals and reaching them and those that give up and have regrets at the end of their lives. Scott is an Encore Life Coach who helps entrepreneurs find fulfillment, forge meaning, and make a difference (and a living) during their life's third act. He is passionate about helping clients serve their purpose and leave a legacy. While living a life that they love. Oftentimes it can be difficult to remember what it is that we love, and what our purpose is and we spend a lot of time comparing.  Scott provides some amazing insights and resources to guide us in uncovering our inner purpose. Tune in here to hear more. The first half of life is the time you are forging your identity and validating yourself to external expectations. The second half of life is brought about by experiencing something profound.  Those moments can either break you or you can be broken open. Being broken up empowers you to open your heart and experience why you are here and what impact you can make. As Scott says, what has chasing society's carrots gotten you?  Chances are unhappiness and despair. Instead, Scott implores you to plug into happiness, joy, and things that light you up before you meet the end of this life. By taking small steps every day you will forge a new identity and be aligned with your purpose. As a bonus, be sure to catch the meaning behind Scott's unusual daily runs during this episode.  Tune in here to listen. There are so many value bombs Scott drops and such sound wisdom and advice for people starting their second career and living their second act. If you've ever asked yourself the question, what if it's too late, you won't want to miss Scott's answer at the end of the episode. Don't miss the deep wisdom Scott shares during this episode.  Watch this week's episode here.   Resources Mentioned: David Brooks The Second Mountain Bhagavad Gita Meditations Marcus Aurelius    Learn more about Scott Perry here: Creative On Purpose Facebook LinkedIn Struggling with planning your marketing? Download the free marketing strategy guide that will walk you through a step-by-step plan to create a map for your marketing.  Get your copy here.  

This week on the 2nd Act Entrepreneur Show discover what to do and not do when it comes to adding people to your email list. On a new LIVE LinkedIn Segment Anke Herrmann, from Taming The Tech Monster and Alisa Conner, Email Marketing Avenger tackle marketing questions that they have been asked or encountered with previous clients. Speaking of email marketing success if you struggle with what to write, suffer from blank screen syndrome, or are inconsistent with your email marketing head on over to alisaconner.com/emailprompts and grab the resource 365 Email Prompts For Coaches & Course Creators.  This guide is jam-packed with email prompts for an entire year and beyond.  Learn more about these email prompts at: alisaconner.com/emailprompts. This week on the This Not That segment, we answer the question - "Should you add current clients to your email list?" Get the answer by listening to the entire episode here. Other topics covered in this episode include: Best practices for adding people to your email list Why are you adding people to your list and what's in it for them GDPR requirements and repercussions for violating terms by not asking permission Different ways to get active permission from subscribers Buying cycle length and opportunity to stay top of mind. Tune into the entire episode here. Don't forget to meet your new email marketing bestie, 365 Email Prompts For Coaches & Course Creators to inspire you, keep you in front of your audience, and increase sales. Until next week,  Be well, stay safe and take care! ~Alisa    

This week on the 2nd Act Entrepreneur Show learn 10 ways to create resiliency in your business.  Empowering you to harbor any changes in the market, as well as a possible global recession. One of the best ways to harbor any type of change is through consistent relationship building.  One of the best ways to do that is through your weekly emails.   If you struggle with coming up with new ideas, finding inspiration about what to write, or blank screen syndrome - I have a brand new resource coming your way on Monday.   365 Days of Email Prompts gives you inspiration, a prompt for every day of the year, and a video training to help you navigate the guide and stay consistent with your email.  It will be available starting Monday, August 1st at alisaconner.com/emailprompts.   Let's dive into the show and how to build recession resilience. #1 - Work on your mindset.  Focusing on the one thing you can control during uncertain times will monumentally affect how and when you reach your goals.  Focusing on gratitude awareness will increase the likelihood that you will see the bright side of things even when things seem the darkest.  Focus on reigning in your mindset now so you are prepared no matter what comes your way. #2 - Look for opportunities to help rather than focusing on fear and negativity.  During most uncertain times the best businesses are built by those who looked at problems that weren't being addressed and creating a solution.  Does that mean you need to upend your business?  No, but when you're focused on helping and creativity, there is less time on focusing on things you can't control.   #3 - Meet your customers and potential customers where they are not where you think they should be. Oftentimes we create products, offers, and services for our clients based on what we think they need rather than what they actually need.  If instead, you focus that effort on researching where your potential customers are right now and what they need you will be much more successful at increasing sales.   #4 - Give your customers pricing options. Look at your current service offers and see if there is a way that you can offer multiple tiers to work with you that get clients results.  If you can give someone results the likelihood that they will move to the next tier of your services significantly increases.  Making them lifetime customers and not just one transaction.  #5 - Get really good at what you do. Even better than you are now.  When you become the expert for a specific group of people you stand out and become known in the industry.  Resist the urge to go general and instead focus on how you can get specific and provide specific results to your clients. #6 - Inventory your expenses. Expenses can creep up without us even paying attention.  We may scroll buy something on Amazon and not give it a second thought.  Or we may invest in something for our business, use it a few times and then forget until it renews again.  Grab a few months' worth of credit card statements, see where you are spending money and if that investment is creating ROI in some way. #7 - Get scrappy with organic marketing. What content can you create that you can repurpose and grow your brand organically (for free)?  Who can you collaborate with?  Whose podcast or live show can you be a guest on?  Who can you reach out to that you've been meaning to but haven't yet? #8 - Continue or ramp up marketing while everyone freezes. It's a natural inclination to stop paying for things that aren't paying you.  But this can be a huge mistake when it comes to marketing before, during, and after a recession.  Why? Because everyone else is cutting back too.  When you stay consistent or even ramp up your marketing you will have a higher likelihood of standing out and being seen.   #9 - Feed your brain. Continue learning about your field, and feed your brain something useful and positive every day.  Turn off and tune out the news and the negativity and instead focus on something that will help you grow, evolve, and shift your business so that you continue to grow while everyone else panics. #10 - Work on self-development every single day. When you work on yourself every single day the universe can't help but respond.  It will also increase your resilience to respond to things and build your fortitude for not only surviving but thriving. Want all the tips and examples? Tune into the entire episode here: https://alisaconner.com/148 Don't forget one of the best ways to fortify and build your client relationships is through email. Coming Monday, August 1st you can get your hand on my newest resource: 365 Days of Email Prompts. Giving you inspiration, a prompt for every day of the year, and a video training to help you navigate the guide and stay consistent with your email.  Buy your copy here: alisaconner.com/emailprompts.  

This week on the 2nd Act Entrepreneur Show discover ways to move your social media followers off of Instagram, Facebook, and LinkedIn and onto your email list. Social media seems like a safe bet.  You can promote your business, gain access to new followers, and potentially gain new customers. But what happens when your account disappears? This is exactly what happened to me on Facebook last week.   After several mild heart attacks the issue was ultimately fixed. But I couldn't help but think, that this could have been bad.  Really bad.  Especially if I wasn't continually moving people to my email list. Just to be sure I was on the right track, I polled the people. A good majority said they use social media exclusively to get business leads.  With so many changes in how social media operates and works, and not knowing exactly what the future holds, I want you to have the tools to control your business. This week's show breaks down three major platforms - Facebook (pages and Groups), Instagram, and LinkedIn and shares how to grow your email list on each of those platforms. ++ Plus there is a bonus if you stay until the end. If you struggle to write a welcome email series that keeps people reading to the end and preps them to buy from you, grab my latest free guide "Writing A Welcome Sequence That Works" here. Before we dive into the tactics for each platform, be aware that you are your best promoter.  Sometimes we may convince ourselves that we don't need to talk about our business so much.  You don't want to be too promotional. First, that's not a thing (especially when you own your own business). Second, that's a bunch of horse poo.   The more places you advertise ways to get your lead magnet, the more opportunities to grow your email list.   Facebook Pages There are seven places you can promote your lead magnet on your Facebook Business page.  If you don't have one, I highly suggest you get one stat and optimize it for your business name and what you do. Here is the breakdown: Your header image.  Instead of blasting people with your services give them an opportunity for hands-on getting to know you by directing them to your lead magnet. This is prime real estate and the first thing potential clients will see when they snoop you out.  Oh, they are snooping you out you can count on it. Customize your Facebook button.  You can send people directly to the landing page for your lead magnet instead of your website home page.  Do this. Promote your lead magnet in your Facebook stories. Use your reels to talk about the benefits of the lead magnet you have and promote it there as well. If you do weekly Facebook lives this is a great way to introduce your audience to a problem and then serve them up a solution with your lead magnet Last but not least, include your lead magnet link on your About page in lieu of your website home page. Facebook Groups Facebook groups are a little different.  You don't have access to reels or stories, but you can go live and promote your lead magnet.  You can also change up your cover image, but you won't have access to the customizable button option. However, you can ask three questions to people requesting group access.  One of these questions can be something like "Have you downloaded my free Strategy Guide to uplevel your marketing game yet? If not, enter your email address here and I'll send it right over. This is a powerful way to grow your list. There are a couple of other ways to grow your email list on Facebook as well, but I didn't go into them in the episode.  They are messenger bots and paid ads.  If you are interested in those, leave a comment or send me a direct message and I'll look at covering them in a future episode. Instagram Instagram offers some similar opportunities as Facebook, but you don't have the option to include much in your bio.  However, including a Call To Action that directs them to your free download is important. You can use an app like LinkTree to add additional URLs to your profile, but Instagram only allows you to use one link.  So using a tool like LinkTree is important if you have multiple places you reference in your posts. You can however use your Instagram Posts, Stories, and Reels to promote your lead magnet, just be sure to reference the link in your bio because no Instagram posts have clickable links.  Subject to change of course.   I did make mention of the Swipe Up feature which allows you to link but you must have a minimum of 10,000 followers to get access to this feature.   LinkedIn Linkedin affords you many opportunities to promote your lead magnet and I'm shocked people aren't taking full advantage.   Your header image here can be changed as well and send people to your lead magnet. You can change the contact section to include multiple links and can add your lead magnet as a link (highly recommend). LinkedIn just added a new customized link feature underneath your profile information, this can be changed to add your lead magnet link. When posting or sending a newsletter, reference your free resource and grow your list within these tools. Within the about me section, you have the opportunity to talk about the value you bring or give people the option to get started by adding your lead magnet link within the content.  LinkedIn links are clickable so this is a great benefit. Set up a company page and change both the header image and the company about page to refer to your lead magnet. There is also a bonus section with 5 places additional places to include your lead magnet to grow your email list.  Tune in to the entire show to catch that bonus here. Thanks for tuning in this week, if you found this episode helpful share it with a friend.  If you found value I would love your review over on iTunes, Google Play, or Spotify. Until next week, be well, stay safe and take care! ~Alisa Resources mentioned: Write A Welcome Sequence That Works Email Guide LinkTree Canva    

This week's 2nd Act Entrepreneur Show gives you 3 tips to write compelling emails that make people want to buy from your follow-up email series. In case you're new, let's backtrack for a minute and talk about the importance of using email marketing to grow your business. Before we dive in, I have a juicy bonus tip for you toward the end of this episode so be sure to stay tuned for that. I also created a free guide to help you write your welcome series so that you don't have to be stressed out about what to say, how many emails to send, and how often you should send them. It's all in this handy dandy guide that you can go download at alisaconner.com/emailguide. Now, let's dive into why use email marketing at all? In 2020 an estimated 306.4 billion emails were sent and received every day. (according to this study by FinancesOnline) And, according to OptinMonster 58% of users check email when they go online before conducting a search (20%), social media (14%), or the news (5%). If that hasn't convinced you in 2021 4 out of 5 marketers said that they would rather give up social media as a marketing tactic than email marketing. (Litmus, 2020) There is a 4200% return on investment when it comes to email marketing. The highest ROI for any marketing tactic out there. Why? Because it enables you to stay top of mind and in front of your potential and current customers so that when they are ready to buy they think of you. This leads us to how to use email marketing effectively to create a relationship with your future and current clients. First and foremost, welcome your new lead. Truly - throughout the welcome mat and show them some love. How many times have you signed up for a free resource and either: 1. Received a single email with the resource and then crickets until they had something to sell or realized they needed to be emailing you or 2. Received a barrage of sales emails after signing up for the “free” resource and then ended up unsubscribing. If that's you, you're not alone and how did that make you feel? Chances are it felt slimy like forgotten leftovers in the back of the fridge slimy. Here are some ways to build that relationship so that they begin to know, like, and trust you. First and foremost is consistency. 90% of the world's troubles could be solved by just being consistent. Regardless if you're trying to lose weight and you need to be consistent with exercise and eating healthy. Or if you're trying to grow your business and you need to be consistent with marketing, sales calls, or in this case building a relationship with your leads. Consistency in your email does two things. First, it reminds people who are and how you can help, and second, that you have something that they may need now or in the future. The third thing that makes our hearts sing like little angels in the choirs of heaven is when they remember the first two and then tell someone else about us. Second, don't wing your email marketing. Just like everything else with marketing your business, creating a plan will keep you on task, help you over the procrastination hump and most importantly enable you to measure your progress and success. It's much easier to pump out marketing emails when you know who you are talking to and what they are struggling with. When you have the power to “read their minds” because you know them so well and you consistently show up in their inbox, that is pure gold. And it's a HUGE differentiator between you and the competition. Third, write headlines that make people stop the scroll. I get so many questions about headlines from my audience that I have covered just headlines in multiple pieces of training, podcast episodes, and events. Headlines can be tricky. The best advice I have is to just start writing. It isn't unheard of that I will write 30-45 headlines for an email before I send it. Truly practice makes perfect when it comes to headlines. Plus testing. You won't know what will work if you don't test it first. The bonus about testing your headlines is that you get to show up in your audience's inbox more often (which leads us back to #1.) Here are some specific things you can do to test your headlines: 1. Ask questions. Our brains can't not answer the question. It is like a dog with a bone. If you ask a question relevant to your audience, they will not stop until they find the answer. So questions in your headlines work well. 2. Use emojis and characters. Pull up your email inbox. Scroll through the emails you received just today. Which ones pop out without you even searching them out? My guess is any email that has something different in the headline naturally grabs your attention. That's the power of emojis and characters. Just don't go wild because the SPAM filter will eat you alive. 3.  Count your characters. Think about it, if your headline is too long our distracted brains will either tune out or, the inbox will cut off the most important part. (because that's what happens, Murphy's Law) Luckily, many email service providers like ActiveCampaign, Convertkit, or Drip have built-in headline character counters. If you go over, it will send you a message that says - “hold up there cowgirl, that headline is a little long.” (Okay so maybe that's what it sounds like in my head.) If you're unsure, use a character counter like WordCounter.net. The best performing headlines have 11 words and 65 characters according to Hubspot. Before we dive into the bonus and end this episode, just a reminder I created a free guide to help you write your welcome series (the first series your new subscriber gets from you) so that you don't have to be stressed out about what to say, how many emails to send and how often you should send them. It's all in this handy dandy guide that you can go download at https://alisaconner.com/emailguide. Ready for that bonus tip? Tune in to the entire episode here. That's a wrap for this episode on three tips to create compelling follow-up emails. Thanks for tuning in and I'll see you next week. Now, go write some kick a#* emails, ~ Alisa