Podcast appearances and mentions of Craig Patterson

Craig Patterson, global channel chief at Exabeam For years, SIEM has been one of those technologies that looked good in theory but was genuinely hard to build a profitable managed service around. Deal-by-deal discount negotiations, licensing structures built for enterprise resale rather than recurring managed services revenue, and no predictable floor on margin. For many MSPs, the math just never worked. Exabeam – the combined company formed from the merger of the original Exabeam and LogRhythm – is making a direct play to change that. Global channel chief Craig Patterson and senior director of service provider alliances Peter Stratis join In The Channel to walk through the new MSSP commercial framework inside the recently launched APEX Partner Program. Two new licensing pathways: a single-pool capacity model for high-volume, multi-tenant environments serving SMB and mid-market clients, and a federated subscription model that isolates customer environments for compliance and data sovereignty requirements. For Canadian MSSPs navigating PIPEDA, OSFI E-21, or Protected B, that second model is the one to pay close attention to. Peter Stratis, senior directof of server provider alliances at Exabeam The conversation also covers Sherpa, Exabeam’s new AI-powered partner enablement platform – a move away from the traditional LMS toward an always-on coaching tool that can join partner sales calls in real time – and Agent Behavior Analytics, Exabeam’s new capability for detecting malfunctioning, misaligned, and subverted AI agents inside customer environments, included at no additional cost. The standout line from Peter Stratis – who called this his first-ever podcast appearance – is the one worth writing down: “We treated our service providers like resellers, unfortunately.” The new framework is a direct acknowledgment of that history, and an attempt to rebuild the commercial relationship from the ground up. Read Full Transcript Robert Dutt: Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel community for the last 16 years. I’m Robert Dutt, editor of ChannelBuzz.ca and your host for the show. If you’ve been in the channel for any length of time, you know that SIEM has always been one of those technologies that seems great in theory but has been genuinely hard to build a profitable managed service around. Licensing models that weren’t built for multi-tenancy, unpredictable costs, discount structures that made margin planning more of a guessing game than a business model. A lot of MSPs have looked at the security operations space and quietly backed away for exactly those reasons. Exabeam, the combined company that emerged out of the merger of Exabeam and LogRhythm, is making a direct play to change that. They have overhauled their channel program into what they’re calling the APEX Partner Program and at the centre of it is a new commercial framework built specifically for managed security service providers. Two distinct pathways: one for high-volume multi-tenant environments and one built with compliance and data sovereignty in mind. For Canadian MSPs navigating PIPEDA, OSFI E-21 and Protected B requirements, that second lane is worth paying close attention to. I’ve got two Exabeam executives here to walk us through it. Craig Patterson is Exabeam’s global channel chief and Peter Stratis is the senior director of service provider alliances, the person who’s been working directly with MSSPs to build this out from the ground up. Let’s get right into it. My chat with Craig Patterson and Peter Stratis. Gentlemen, thank you for taking the time. Craig Patterson: Thank you, Robert. Super excited to be on here with you today, my friend. Peter Stratis: Thank you. Robert Dutt: Craig, can you just kick us off with a quick version of where Exabeam sits right now? You know, you guys went through a significant merger with LogRhythm not that long ago. Now you’re pushing an updated partner program. For solution providers who maybe haven’t been following closely, what does the combined company look like from a channel perspective? Craig Patterson: The short answer, my friend, is that we’re sitting in an amazing place. We’re absolutely in a good place positioning to really drive value to our partner community. And so to give you a little more context around that, like you asked, we’ve spent the last 12 months really kind of rethinking, reimagining the whole partner ecosystem in a way to create value for all of our partners globally. And so there was a number of things we went through over the last 12 months. We spent a lot of time really going to this assessment loop, understanding everybody’s perspective. So we did that by having very strategic conversations with our top-tier partners. We did some survey work. We looked at the broad landscape in terms of the trends that the partners are really looking for in these modern channel programs. So all of that really became this assessment loop. The output of that is that really became the foundation for what we built here with APEX. And so with APEX, the Exabeam APEX Partner Program, what you have here is you have a program that’s really centered on value that’s really focused on solving a problem that exists in our market today around enablement. And so when you think about enablement today, I’ve written a lot of articles on this. Most enablement programs really don’t drive to the level of outcome that companies are looking to have. Outcomes like conversion rates, outcomes like time to first deal, outcome rates like retention rates, all these things. And so what we’ve done is we’ve really focused on enablement as the key catalyst to really drive value to our partners. And so with that, we’ve launched new enablement programs really with a focus on increasing their competency level so we can align to those outcomes we’re looking to have with our company’s operating plan. And so there’s a lot of thought that’s got into this. The short answer is we have a program that’s built on value. It aligns to where the market is going and what partners are really asking for. Robert Dutt: Peter, your title as senior director of service provider alliances is a pretty specific role. Can you tell us a little bit about what that looks like sort of on a day-to-day basis and the big problems that you’re focused on? Peter Stratis: Sure thing. Thanks, Robert. Well, I’ve been with Exabeam for about eight years now and service providers have always been a key component of not only our channel strategy, but our go-to-market and just from our net new revenue perspective. After our merger with LogRhythm, that actually continues and if anything, it’s only been more emphasized because both from an on-prem and from a cloud perspective, we see the MSSPs being a strong driver of that strategy of our go-to-market. So over the last eight years, we’ve seen that trend of not only on net new revenue, net new logos being a major part of our business, but then how do, to Craig’s point, how do we support them? To be quite honest, in the past, it was quite difficult. We really didn’t have any kind of structured pricing for these partners. It was, to say the least, it was more of a resale program that had some discounts tied to it. So through Craig’s efforts, through our whole surveys and our intent to really go after this market and treat them the way they should be treated, he mentioned that we did these surveys. We asked internally, what do you look for in a service provider partner? We asked externally what these partners were looking for from us. And that’s when in building the APEX Partner Program here at Exabeam, we also took into account what service providers would look for in a new partner program. So that’s everything from pricing to support. Craig mentioned enablement. Enablement is a huge part of that, where they felt in the past they were just lumped up as just a regular partner. Now we have supported APIs, documented APIs that most, if not all, of our partners are using as part of their foundation for their services. So we’ve really come a long way and continue actually to build upon that, as you’ll see throughout 2026 and beyond. Robert Dutt: Okay, let’s get into the framework itself. You guys positioned it at launch as solving commercial and operational friction for MSSPs. Curious, what did you hear that friction looked like in practice? What were MSSPs telling you was broken or was a big challenge? Craig Patterson: Yeah, so I’ll take a stab at this and I’ll let Peter give more context. So a lot of this came out during that assessment phase. Robert, we’re talking to the MSSPs globally. I’m like, what’s working? What’s not working? What would they like to see incorporated into the MSSP program 2.0? So a lot of the feedback we heard was really around the flexibility. Being able to have a license that is catering to all the customer demand they have beneath. So it’s really giving them the flexibility to buy that one license and carve it up as they see fit. And giving them more flexibility on the commercial terms. That was a lot of the commentary we heard. The other thing we heard was really they wanted more value as it leads to the enablement side. So obviously getting them enabled on the pre-sales side, but more importantly on the post-sales side. So they could actually drive those implementations, drive the management and really help those customers create a lot of value. And so I think those were kind of the big levers that I heard from those assessments. And then in practice, Peter can give you some more context in terms of how we’re putting all this together. Peter Stratis: Yeah, thanks Craig. A lot of what we heard from the service provider community in the past was friction. So when they’re trying to price out their services and our product and etc., they were seeing friction at onboarding. They were seeing friction in trying to predict their margin on deals. As mentioned, not airing any dirty laundry here. It was more like a resale program. So we gave discounts and there were very opportunistic discounts on a deal-by-deal basis. So they didn’t build predictable service models around it in the past. And then you always hear the buzzword, multi-tenancy. We kept on getting asked about our multi-tenant roadmaps, etc. We’re looking at this framework as a way of solving for that. We continue to make feature enhancements into the platform that will strive for that multi-tenancy. But the way we’re solving for it is by these two pathways. One is that single license, pooled capacity, data segregation model. And the other is that federated workflow that we announced where it’s more for, whether you’re within data sovereignty, if in different regions or just different use cases from a compliance perspective, whether it’s healthcare or finance, and you have to keep these environments isolated. We have a plan and we worked with our MSSPs specifically to have these kind of pathways. So we heard from our MSSPs and we actually developed these two pathways with them in mind. So they were in the design phase and in the rollout phase for both federated and the single pool capacity. Robert Dutt: The federated model is such an interesting one, I think, for the Canadian market, specifically data sovereignty, huge topic. And there are specific compliance requirements, PIPEDA, OSFI E-21, Protected B status. It means that a lot of Canadian MSSPs can’t just kind of throw everything into one pool. Was that the sort of thing that was explicitly on the radar when you built this out or a happy coincidence of the architecture and the feedback that you heard along the way? Peter Stratis: It’s actually a little of both, right? So it just so happened to be the maturity of our platform. Even from our Exabeam New Scale platform, we went from an on-prem hardware appliance way back in 2012, to our version 1.0 was a SaaS product, to our native cloud. It was always a single-tenant solution. So it worked well for certain service providers that had the capacity. They had their APIs and their own platforms that could manage this solution. As you heard more and more about multi-tenancy and the need for data sovereignty and all that, we still had a big part of our MSSPs were asking for this single license pooled capacity. So we structured it in a way where for midsize organizations or even some small, medium business, you still have that single pool capacity using data segregation. You lose some of the customization, but you could actually solve for a lot of those customers in that model. And then you have another plan with the federated. So the more mature MSSPs are running both models in some capacity. They could still run that single license for their SMB play. And then for either large enterprise or very compliance-driven customers that want those isolated environments, they have that flexibility. And that’s what we built a framework around. Obviously, that’s one point of feedback that sort of directly informed the framework. Robert Dutt: You guys have said that this whole thing was built, as you said, with direct collaboration with your MSSP partners rather than kind of coming down on high. I’m curious along with what you’ve touched on already, what actually changed as a result of going through that process? What did you go in thinking you’d build and how did it come out differently because of what partners told you along the way to building it? Craig Patterson: Yeah. So I think there’s a lot of things that have been addressed. Obviously, the packaging and the commercial aspects as Peter was describing, but think about some of the fundamental problems in terms of partners want this path to profitability, right? Really understanding how they can create margin. That was one thing. Another path is like, how do I become enabled with Exabeam? And how do I stay informed in terms of where you’re going? Another problem we wanted to solve. So I think it’s a lot around the financial aspects of doing business with us. A lot of it’s around becoming enabled, becoming more knowledgeable on all the new features and releases that we’re dropping. And so those were some of the big fundamentals that we wanted to solve in the APEX framework. And then beneath that, obviously, is the whole MSSP play. And that’s what Peter’s been talking about. So you can probably give a little more context on that. Peter Stratis: Yeah. As mentioned, there is no one-size-fits-all. So the feedback we were getting was obviously their security platform was important to them. Some of them had an in-house platform they built on their own. And there’s ways of differentiating. So basic SIEMs are just going after alert monitoring. So how can I differentiate my service if I’m a service provider? Well, there’s ways of going to market, but also there were things we needed to do in the back office from a platform perspective to make those possible. So making our behavioral analytics available in these models so they can actually differentiate their services. As I said, we have a history of actually adding features quarter-over-quarter, month-over-month. So that’s not stopping. We didn’t announce necessarily multi-tenancy to the world. We announced a commercial framework for that. So you’ll continue to see on a month-to-month, quarter-over-quarter basis, features added to support not only the commercial framework, but the underlying platform to make it easier for service providers to add that operational efficiency, to add those differentiators from a product portfolio as well. Robert Dutt: Let’s talk about the economics underneath there. You use the term predictable margins as a phrase that shows up in the messaging. SIEM has historically been a tough service to make money on. Licensing models that didn’t fit the managed services motion, unpredictable costs on data ingestion, those sorts of things. What specifically changes for an MSSP’s P&L under the framework? Craig Patterson: Yeah. So I think there’s really two components here. The first is the whole financial package associated to the MSSP partners. And the second is the discounting framework. And so let’s maybe start with the discounting framework. One of the observations that we made during this whole assessment phase was the vast majority, Robert, of all of our deals were flowing through this non-standard process, which means the discounts that were aligned to the traditional framework were not putting the MSSP partners in a position to actually transact. And so what we did is we went through and we re-looked at the discounting framework and sort of realigned it based upon our actual data points. We looked at the last 12, 24 months, the discounts that were being derived to actually transact. And we sort of rebuilt the entire discounting framework for our company in a way that really empowers the MSSP partners now to have enough discount to actually transact without going to this non-standard queue. So what does it mean? Well, we really kind of flipped the script. Instead of 80% being non-standard, we believe 80% will flow through the standard process now because we’ve built the discounts in a way to align with what the market is looking for. That’s kind of the key component number one. And then as it relates to the discounting side, we reimagined how those discounts are calculated. And so now you kind of have your standard program discount. So that’s based upon your tier. So top-tier MSSP partners get the highest level discount. The second is deal registration. Obviously, they put the deal reg in that ties to a discount. Those are both standard common things. But what’s new, which is what you care about. What is new? Well, we’ve aligned the third discount based to their competency level. And so we measure that based upon certifications. And so if you think back to those choose-your-own-adventure books as a kid, we’re really giving the partners their own choose-your-own-adventure. And if they want to drive to the highest level discount, well, simply, MSSP partners got to go take all of our certifications, pre-sales and post-sales, so they have the highest level of competency to drive our services in the market. And our thesis around that is partners that have higher certifications, they’re going to be more active, they’re going to be more interested, they’re going to drive more pipeline. And if we do this the right way, Robert, they’re actually going to convert at a higher percentage, we’re going to see shortened sales cycles, all of which align to the operating plan of our company. So it’s kind of those two fundamental things that were addressed through that process. And then I’m sure Peter can fill in the detail for you. Peter Stratis: Yeah, if I can actually elaborate on that. Thanks for that, Craig. And just some historical context, Robert, as mentioned in the past, we treated our service providers like resellers, unfortunately, so it was very deal-specific in terms of what they were getting on a deal-by-deal basis from a discount. So the economics of it was they really couldn’t rationalize their margin predictability on an overall services basis. And you know, different regions go to market different ways. In Europe, Asia, Latin America, predominantly, it’s all SIEM as a service and MSSP owns the license. In the Americas, both US and Canada, we saw a lot of proliferation in the past of customer-owned licenses. So the MSSP would resell the license, and consequently, just provide managed services wrap on top of that. Not only do we see more of that MSSP-owned model now where it’s SIEM as a service in the US and Canada. So it’s proliferated itself throughout all the regions. Now with these frameworks, we actually are able to build these economics, the margin predictability, as Craig mentioned, because now they know as a standard, what they’re going to be selling for. So especially as we do this federated model, and even the single license, you know what your price is across the board, you know what license you’re buying, you know what price you’re buying it for, you know, the more customers you add to these models, the more your profitability will increase as well. So it continues to grow from a pure profit play. Partners want to know what their margin would be as their customer licenses grow. And this is exactly what the framework did. Robert Dutt: This is sort of a broader question around MSP/MSSP distinctions as opposed to directly about the framework. But there’s a distinction worth drawing between an MSP trying to bolt a security practice onto the existing managed services business and the established MSSP who’s been at this for a year or who has built it up. Are those two different conversations for you? And if so, what are the different entry points and care-abouts? Peter Stratis: So it’s interesting, not only because of this announcement, even prior to it, the announcement of the APEX Partner Program here at Exabeam caused a lot of interest from partners and different kinds of partners. The traditional MSP, when inquiring, it was kind of hard when we were vetting them that they had no security practice of their own. So oftentimes they would actually outsource that security to an MSSP, to a classic MSSP, or maybe just resell services from those other organizations. We see that, we see a lot of interest from MSPs with that. And we see VARs or resellers come to us that want to build managed service practices as well. So we look at both of these in two different ways. One, how can we take care of these partner inquiries now, and then how can we grow with these organizations? So both MSPs and resellers that are interested in managed services now, our first inkling is to try to introduce them to our current managed service base. These people have the experience, they have the certifications, they have the technical knowledge. We’ve seen that move from a lot of MSP partners actually having channels of their own. So they actually sell their MDR or MSSP services through a channel of resellers or MSPs. But then if that’s our first step with these type of partnerships, then it’s like, how can we grow within your organization? How can we help you get the technical skills required? Because for a true MSP to have success, not only in SIEM, but just security as a service, you can’t just train one or two people, you need the 24-by-7 support, you need the tier one and tier two level of support services as well. So you have to grow your organization or outsource it to people that are already prepared to handle that. So that MSP play, we actually see it more and more going towards our current managed security service providers and getting that as a resource. Craig Patterson: Just to add a little more context to that too. So this actually becomes a very interesting point for the distributors worldwide as well. Because a lot of what they provide in terms of value is helping those MSPs in terms of deployment and management of the services. And so we’ve gone through the vetting process globally, looking at all of our distributors and we’ve handpicked our strategic distributors around the world. So if we have MSPs that want to come into the program, but they’re not ready on that post-sale side, well, guess what? That can become the role of the distributor. And secondarily, this is where the enablement really comes into play as well. And so that’s why we’ve built very specific paths on enablement, pre-sales and post-sales, where partners can choose their own adventure. “Hey, if I want to get going on the pre-sale side, well, guess what? I can simply resell.” Or, “Hey, I want to really start focusing on the post-sales services implementation.” I can start to take the enablement around those courses to become more of an expert to really give me those new capabilities. And so there’s a whole conversation around what we’re doing on enablement with our brand new Sherpa that’s really given a lot of these partners those capabilities. Robert Dutt: On the note of Sherpa, an AI-powered tool for partners, it’s essentially a virtual channel account manager in terms of enablement, onboarding, that sort of thing, especially for an MSSP who’s new to SIEM. How does it change the friction of getting started with Exabeam as their platform? Craig Patterson: You’re going to love this. You’re going to love this. So we’ve sort of reimagined all of the enablement. Again, when you look at traditional enablement, it’s like most enablement is built in these LMS platforms. Like, “Hey, partner, go log on to this LMS platform, get your certification, and then we expect you to actually know what the hell you’re doing.” Reality is that’s not what happens. They log on to the LMS platforms. They fast-forward as quickly as they can to the end. They turn the volume down. And then when the quiz comes, they use AI to answer the questions. And so they just find a way to get the certification. The reality is none of that helps them be better in life or actually raise their competency. And so that’s a problem we took on head-on with Sherpa. And so Sherpa was built in a way to really change the way partners learn with the whole goal of raising their competency level so they can be better on the market. And there was really like three use cases we were trying to solve with the emergence of Sherpa. The first is like you think about this global ecosystem that Peter and I have. We have 3000 partners. The partner ecosystem looks different. We have VARs. We have MSPs. We have MSSPs. We have distributors. We have the trusted advisor market as well. All of them have different needs in terms of where they are from a learning perspective. And so the first use case, Robert, is simply like a tool to be able to ask questions. What are the use cases? How do I position this? Why is SIEM or UEBA better than the competition? Just an always-on tool for partners to ask questions. And so that was kind of use case one. And then the cool thing around that is you think about the ecosystem being very global in nature. The other problem with LMS platforms is I’ve got partners in Japan. Well, that means the LMS platform they log on to needs to be able to talk to them in Japanese. And so the beauty with Sherpa, it does all the translation for us. And we’ve got 15 plus languages that are now live in Sherpa. Partners in Japan are talking to it. We got partners in India and all over the world really asking questions in terms of how we position our services. And that integration can be done by just logging on to our portal. You’ll see a bot pop up. They can just simply ask a question. It integrates in Teams, integrates in Slack. So that was use case number one. Use case number two was we reimagined the whole enablement certification platform. And so it’s a very dynamic learning experience. And so the way it happens is you log on, there’s a topic that you like, you click on that, you start learning, it asks you questions, it asks you to position services, and then you record your answer to how you’re actually positioning those services or the features. And it gives you feedback like, “Robert, you did really good on this aspect, but next time you should use this and this.” Or, “Robert, if you’re talking to a customer that’s in this vertical, you should talk about this use case because that’ll help resonate.” And so the whole certification process has been rebuilt and that’s the second use case. The third use case, this is a game changer. And this really goes to your question. And it’s an always-on coach. And so partners are now able to invite Sherpa to calls. And so as they’re having those conversations with customers, and the customer may say something or give them an objection, well, in the background, Sherpa will give them the answer to that objection and say, “Customer said this, talk to them about this.” Or, “Have you shared this new feature that was just released in the quarterly launch?” So it’s like this always-on coach, always-on assistant to really give them what they need. And then we’re putting it on this innovation roadmap. And so every single quarter, we’re launching new innovation in Sherpa. As an example, we’re now launching our LinkedIn integration. So if you’re an MSSP partner, you log on to Sherpa, you’re connected to LinkedIn, it’s going to ask you, if Sherpa can look through your network to find customers that may be a good fit for our services. And then it’ll say, “Okay, great. We found these contacts. Should we go ahead and write the campaign? Should we write a campaign that you can use to send to those customers in your ecosystem on LinkedIn?” And so quite honestly, I think we’re bleeding edge in terms of really being able to use AI and adopt AI in a way to drive good outcomes, well beyond where most companies are with their simple ChatGPT things like that. We’re actually driving outcomes. Robert Dutt: The rise of AI baked into the partner program and partner tools is a fascinating space for me to watch. And that certainly, you make a compelling case for the role of Sherpa there. That sounds really interesting. A quick one on the product side, not directly related here, but just out of curiosity, Exabeam just dropped Agent Behavior Analytics in your April release, sort of extending behavioral detection to AI agents, ChatGPT usage, Copilot activity, those kinds of things. For an MSSP looking to take this to market as a service, is it a new revenue line? Is it an upsell? Or is this sort of becoming table stakes that clients expect to see bundled into what you’re doing for them? Craig Patterson: I’m glad you asked. It was just recently at RSA, the conference, obviously AI is the buzzword, but what do you do with that? When we presented the agentic behavior analytics to a lot of our partners or potential new customers, the question that was often asked was, “Well, how much is this extra?” And that’s not how we license our product. So the behavior analytics has been part of our solution since our inception from our analytics model. So specific to AI, this is going to be, you could differentiate your service from other service providers by using this behavior analytics, but by no means is it an extra cost on the MSSP’s behalf. So they’re going into an organization that has a thousand users, human entities, and overnight they now have 10,000 non-human entities. We look at and model all of them using our analytics. So now you actually have at least a basis of what’s normal from a behavior standpoint for both non-human and human entities. So we really change the game, but haven’t changed the pricing along with it. So it comes naturally within our platform. So no change for me as a partner, but if I can find a way to upsell based on it, all the better. If not, I add additional features. Hopefully my customer is more happy. Peter Stratis: I was just going to say, if you look at the macro trends we’re seeing, this is the number one conversation that’s being had right now, especially like you look at the financial sector. Every single company is facing this problem. And so this really, not only does it give them a new use case to go after, I think it just makes the overall security services of Exabeam more relevant based upon what’s happening in the overall market, which all that makes the revenue stickier, makes those conversations more impactful that those MSSP partners are having. Craig Patterson: Yeah. Well, what I’m going to mention is operational efficiency and service differentiation is what’s key to our MSSPs and their success. So the license is foundational. And now that we’ve actually solved for being predictable from a margin perspective, how can they differentiate themselves, making them operationally efficient using automation, using our threat detection, and then also the service differentiation. And the other thing too, just thinking through this a little bit, I mean, there’s different AI agents that exist out there that are doing different things. You think about the malfunctioning agent, the one that’s just off base and it’s doing things that are just incorrect based upon the fundamentals or foundation of the AI agent. That’s one thing that gets addressed by looking at the abnormal behavior. The second is the misaligned agent, the ones that are pursuing goals in a way that could negatively impact the company. And that gets a little bit more scary. But really what gets scary is those subverted agents, the ones that have been hijacked that are actually causing harm. And so you think about all those different use cases that are happening, and that’s the beauty of what we just released is our new ABA, sort of creating this new category in the market. That’s really what our ABA is looking for, is all those different things that are happening, whether it’s misused, misaligned, or subverted. All that can be detected through this new agent behavior. Robert Dutt: Okay, last question for me. If I’m an MSP who’s been sitting on the sidelines, I’ve been thinking about them or are upgrading my security operations practice. What’s one thing that you wish I understood about the opportunity and the economics, but I probably don’t at this point? Peter Stratis: It’s all about how they actually start off. They’re interested in selling managed security, but they don’t know that they have to standardize their delivery model. They can’t make it where every customer is custom, because that’s when that price predictability goes away. So everything from onboarding to customizing your offering has to go away. You might be able to do it for a certain amount of customers, but you have to build a model that’s repeatable. Automation is going to be very important to that. And then finally, you could add optional add-ons, but you have to resist the temptation to over-customize everything. The great thing about what Craig has done with the APEX Partner Program and the way we built it out here at Exabeam is it supports all of this through all the enablement efforts. So Craig mentioned all the enablement built into the program, but then we have certification tracks. So we’ll help you along in that process. And we have everything from APIs and the use case and the scripts to help you automate that track for you to make it easier, but just don’t jump in and try to do a custom solution for each customer. Robert Dutt: Gentlemen, I thank you very much for your time. Once again, I appreciate your walking us through the commercial framework. Craig Patterson: Thank you, Robert. Appreciate it. Peter Stratis: Thank you, Robert. Robert Dutt: There you have it. Craig Patterson and Peter Stratis from Exabeam. I’d like to thank Craig and Peter for their time today. And a special note, this was Peter’s first podcast appearance. You never would have known it. A few things I’ll leave you with. First, if Peter’s candid admission landed for you — that Exabeam used to treat service providers like resellers with opportunistic deal-by-deal discounts that made it impossible to build a predictable margin — sit with that for a moment. Not unique to Exabeam. That was the industry. And it goes a long way to explaining why so many MSPs have struggled to make managed SIEM work as a business. The new framework is a direct attempt to fix that math. Two pathways: a single-pool capacity model that works well for SMB and mid-market clients, and a federated model that isolates environments for compliance-heavy customers. The discounting structure has been rebuilt from the data up with the goal of moving 80% of deals through a standard process. Up from what Craig described as the opposite of that. The Sherpa AI tool is worth watching closely, not just as a training platform replacement, but as an always-on coach that can actually sit in on partner sales calls and surface real-time objection handling. The LinkedIn integration is coming next, and it starts looking less like an LMS and more like a business development tool. And the closing advice I’ll leave you with is Peter’s. If you’re an MSP thinking about entering the security space, standardize your delivery model before you take on your first customer. Resist the urge to customize every environment. That’s exactly where price predictability and profitability goes away. Thanks as always for listening. In The Channel is available on Apple Podcasts, Spotify, YouTube, and all the major podcast directories. If you’re finding value in the show, leave a rating or review. It goes a long way to helping other folks in the channel find us. Until next time, I’m Robert Dutt for ChannelBuzz.ca, and I’ll see you in the channel.

Award-winning filmmakers Tchaiko Omawale and c. Craig Patterson join Floyd Marshall Jr. and Okema T. Moore for a candid discussion about filmmaking, screenwriting, world-building, animation and artificial intelligence.Tchaiko explains how her global childhood shaped her curiosity and storytelling, while sharing insights from Solace, BEAST, Fist of Mothers and her television directing career. Craig discusses directing Roy Wood Jr., experimenting with new production technologies and creating the animated short ChikaBOOM!.Together, they explore BlackStar Film Festival, ethical AI use, creative collaboration, motherhood, Black feminine storytelling and the importance of protecting human artistry as filmmaking technology evolves.=================Submit Your Film to Our Film Collective:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ifapfilmcollective.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect With Floyd Marshall Jr:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/floydmarshalljr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@floydmarshalljr0⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This is episode 856. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Craig Patterson, Global Channel and Ecosystem Chief at Exabeam. Find Craig on LinkedIn. CRAIG'S TIP: "Stop measuring activity and start driving outcomes. It's easy to become focused on how much you're doing, but the real question is: what are you actually trying to achieve? The best sales professionals measure success by the business outcomes they create."

This week's French Connection podcast episode covers one of the most thrilling and morally complicated films of 1971. Ryan, Mike, and Greg revisit The French Connection on Movie of the Year. William Friedkin's Best Picture winner changed what American cinema thought a hero could look like. In addition, this episode features a special Gene Hackman career retrospective.Released in 1971, the film follows New York City detective Jimmy "Popeye" Doyle — based on real NYPD detective Eddie Egan, with partner Sonny Grosso inspiring the character of Russo. Doyle pursues a massive heroin operation with little regard for the law or the people around him. As a result, the film won five Academy Awards, including Best Picture, Best Director, and Best Actor. It remains one of the defining films of the New Hollywood era.This Movie of the Year podcast episode is one of the most anticipated of the 1971 season. Before diving in, check out our recent episodes on The Last Picture Show and A Clockwork Orange.Joining the Taste Buds for this episode is special guest C. Craig Patterson A screenwriter, director, and filmmaker based in Los Angeles. An alum of Columbia University, NYU's Tisch School of the Arts, and USC's School of Cinematic Arts, Patterson brings serious cinematic credentials to the table. His short film Fathead won the Cannes Film Festival Best Student Short Award and earned an NAACP Image Award nomination. His scripts have been recognized by the Sundance Screenwriters Lab, The Black List, and the Academy's Nicholl Fellowship. Patterson also directed the critically acclaimed Roy Wood Jr. comedy special Imperfect Messenger for Paramount+. With projects currently in development at Paramount and Epic Games, he is one of the most exciting emerging filmmakers working today — and exactly the kind of guest who makes a film like The French Connection worth revisiting.The French Connection 1971 Podcast: Popeye Doyle — Hero, Antihero, or Something Worse?The central tension of this French Connection 1971 podcast discussion is what to make of Popeye Doyle. Gene Hackman plays him as a force of nature — relentless, racist, reckless, and completely compelling. He is not a good man, and he is barely a good cop. Nevertheless, the film frames his obsession as heroic, his instincts as genius, and his victory as worth celebrating.Ryan, Mike, and Greg dig into what Friedkin and screenwriter Ernest Tidyman were doing with Doyle. Is the film a critique of the kind of law enforcement he represents? Or is it simply in love with him? The answer is probably both. Ultimately, that ambiguity is what makes the character so difficult and so fascinating fifty years later.The Real Detectives Behind the StoryThe real detectives, Eddie Egan and Sonny Grosso, consulted on the film and even appear in small roles. Consequently, knowing the story is grounded in a real investigation makes Doyle's behavior harder to dismiss. These were not fictional excesses invented for dramatic effect, and the panel takes that seriously.Gene Hackman won the Academy Award for Best Actor for this role, beating out Peter Finch, Walter Matthau, George C. Scott, and Topol. Furthermore, it remains one of the most celebrated performances of the 1970s. The panel uses this episode to look back at Hackman's broader career and make the case for where he stands in the pantheon.For more on Gene Hackman's career, visit the Internet Movie Database.William Friedkin and the New Hollywood Crime FilmDirector William Friedkin approached The French Connection as a documentary-style thriller. He shot on location in New York City with handheld cameras and natural light, refusing to glamorize either the city or its characters. As a result, the film feels unlike almost anything else from 1971 — raw, kinetic, and deeply uncomfortable.The Taste Buds explore how Friedkin's direction shaped the film's identity. Most notably, the legendary car chase under the elevated train tracks in Brooklyn is widely considered one of the greatest action sequences ever filmed. Friedkin shot it on live New York City streets without fully stopping traffic, with a camera mounted to the front of the car. For critical analysis of the chase, the Criterion Collection offers essential reading.Friedkin After The French ConnectionJust two years later, Friedkin directed The Exorcist, cementing his place as one of the defining filmmakers of the decade. The panel discusses what the two films share and what The French Connection reveals about Friedkin's sensibility. In both cases, his camera feels like it is barely keeping up with reality — and that is entirely by design.For more on Friedkin's influence on American cinema, visit the American Film Institute.The French Connection Podcast Discussion: Justice and Its LimitsAt its core, The French Connection is about the gap between justice and the law. Popeye Doyle operates outside the rules, endangers civilians, shoots an unarmed man in the back, and ultimately fails to bring the main target to justice. Despite all of this, the film presents his pursuit not as tragedy but as the cost of doing business.Ryan, Mike, and Greg examine what the film says about the American justice system in 1971 — a moment of profound national disillusionment. Vietnam, the civil rights movement, and the early signs of Watergate were all in the air. Meanwhile, the "good guys" in this film are not good, the "bad guys" are not caught, and the audience is asked to root for the pursuit anyway.Race and Policing in The French ConnectionMoreover, the film's racial politics are impossible to ignore. Doyle's racism is presented as character texture rather than moral failing, and the film never fully grapples with the implications of the policing it depicts. That discomfort is an important part of the conversation this week.For historical context on the real case, visit the DEA's history of the French Connection.Gene Hackman Best Performances: A Career RetrospectiveThis episode includes a special segment on Gene Hackman's best performances. The Taste Buds make their case for the defining Hackman roles and debate his greatest work. In particular, they discuss what made him such an unusual screen presence: his everyman quality, his capacity for rage, and his refusal to tell the audience how to feel about his characters.His breakthrough came in Bonnie and Clyde in 1967, and his Oscar followed here in The French Connection. Subsequently, classics like The Conversation, Mississippi Burning, Unforgiven, and The Royal Tenenbaums cemented one of the most extraordinary bodies of work in American cinema. This segment celebrates an actor who never got quite enough credit for how good he really was.Why The French Connection 1971 Still MattersMore than fifty years later, The French Connection remains essential viewing. Beyond its technical achievements, it functions as a moral document — capturing a specific American mood: exhausted, suspicious, and uncertain about its own institutions.Ultimately, this French Connection podcast episode revisits the film as a living argument about power, obsession, and the stories we tell about law enforcement. It asks hard questions, and this episode doesn't let them off the hook.Related Episodes from Movie of the Year: 1971If you enjoyed this episode, check out the rest of the Movie of the Year 1971 series:The Last Picture Show — Bogdanovich, nostalgia, and a dying Texas townA Clockwork Orange — Kubrick, free will, and the limits of the stateBrowse all Movie of the Year episodesFAQ: The French Connection Podcast and FilmWhat is The French Connection podcast episode about?Ryan, Mike, and Greg discuss William Friedkin's 1971 Best Picture winner. Topics include Popeye Doyle, Friedkin's direction, justice, and a Gene Hackman career retrospective.What is The French Connection about?It follows NYPD detective Popeye Doyle, based on real detective Eddie Egan, as he pursues a massive heroin smuggling operation using methods that are often illegal and always reckless.Who directed The French Connection?William Friedkin directed the 1971...

Craig Patterson and Kris Zanuldin, head of KONEK at Interac Corp. (Interac), discuss how the new Canadian e-commerce payment solution was developed to address key gaps in online checkout experiences. KONEK focuses on accessibility, trust, and convenience—factors Zanuldin says are essential for driving adoption in payments. Built to give Canadians more choice, the system aims to solve pain points around rising payment costs, fraud, and increasingly demanding customer expectations. Zanuldin outlines how KONEK benefits merchants by improving conversion rates while also reducing payment-processing expenses. By working collaboratively with major financial institutions, KONEK enables features like bank-grade fraud protection, liability shift, and a streamlined checkout flow. The platform also tackles cart abandonment by offering customers more payment options, particularly pay-by-bank methods that resonate strongly with Gen Z and trust-conscious shoppers. He also highlights the advantage of a made-in-Canada solution built for Canadian regulations, consumer behavior, and security expectations. With Staples as the first national launch partner, KONEK is set to showcase a smoother checkout and improved customer experience. Looking ahead, Zanuldin expects KONEK to play a major role in Canada's shift from offline to digital commerce, providing a trusted, lower-cost payment alternative as digital wallets and online retail continue to accelerate. Merchants who are interested in learning more about KONEK can visit KONEK.ca. Interviewed this episode:Kris Zanuldin, head of KONEK at Interac Corp. (Interac),KONEKInterac Corp. (Interac), This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available. Subscribe, Rate, and Review our Retail Insider Podcast! Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_Canada Share your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig Patterson and Albert Chow, co-founder & CEO at Silk & Snow, discussed the company's origins and growth trajectory. Launched in 2017 as a mattress-in-a-box brand, Silk & Snow quickly distinguished itself by leveraging Toronto's local manufacturing ecosystem. From the beginning, the brand emphasized thoughtful design, supply chain transparency, and strong relationships with family-owned manufacturers, eventually expanding into bedding, bedroom furniture, and living room essentials. Chow highlighted the pivotal role of Silk & Snow's 2023 acquisition by Sleep Country Canada in accelerating the company's expansion. While the brand began with mattresses, its timely pivot during the pandemic into bedding and furniture positioned it for long-term growth. Today, Silk & Snow complements Sleep Country's digital and retail presence, with showrooms and shop-in-shop concepts across Canada. The company currently operates seven standalone stores, aiming to reach 10 by year's end, with further plans to grow to 15 locations. Looking ahead, Silk & Snow remains focused on refreshing its product lines with new bed frames, sofa colors, and evolving designs while staying true to its Canadian identity. Chow noted shifting consumer behavior, with shoppers blending online research and physical store visits, especially in categories like mattresses and furniture where tactile experience matters. He also pointed to broader retail trends, including the decline of department stores, the rise of specialty retailers, and growing consumer interest in supporting Canadian-made products. Interviewed this episode:Albert Chow, co-founder & CEO at Silk & SnowSilk & Snow This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available. Subscribe, Rate, and Review our Retail Insider Podcast! Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_Canada Share your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig Patterson discusses the Toronto Waterfront BIA with Tim Kocur, Executive Director and Dorsa Alizadeh–Shabani, Manager of Operations. The conversation ranges from the revitalization and rising energy across Toronto's Waterfront, focusing on the seasonal buzz, new retail openings, and exciting new restaurants like Queen's Harbour. Alizadeh-Shabani notes the summer's delayed start due to record rainfall but emphasizes a strong rebound with full crowds and booming cafes. Kocur shares that the eastern waterfront is evolving into a “development powerhouse,” with a wave of new businesses, patios, and community engagement shaping the area into a livelier destination. The addition of unique spaces like Ethos Climbing and new patios at Irene and Simona are just some signs of the district's renaissance. They also discuss major infrastructure and placemaking efforts reshaping connectivity and public space. The long-awaited LRT project has gained traction, now in the city's Transit Expansion Office, with interim bus lanes already installed. Wayfinding signage has been expanded to help visitors discover hidden eateries and attractions beyond the water's edge. A temporary park at 40 Queens Quay East, complete with whimsical seating, aims to activate otherwise unused space, while beautification efforts around industrial zones like the Redpath Sugar Refinery are gradually improving the area's appeal. Hotel developments at One Yonge and on Bathurst, plus enhancements at Billy Bishop Airport like U.S. pre-clearance, are adding long-term vibrancy. Looking ahead, Kocur and Alizadeh-Shabani highlight a future of integrated experiences across east, central, and west waterfront zones. Key developments include a bridge connecting the Parliament Slip to a new island park, expanded green space, and enhanced access to the Toronto Islands with improved bike rentals. They also hint at large-scale placemaking potential at the Rees parking lot, with ideas for sports viewing areas and hospitality activations. From Harborfront Centre's daily programming and cultural exhibits to fireworks on Canada Day, it's clear the Toronto Waterfront BIA is building not just a destination—but a multi-generational ecosystem of community, culture, and commerce. Interviewed this episode:Dorsa Alizadeh, Manager of Operations at The Waterfront BIATim Kocur, Executive Director at The Waterfront BIAThe Waterfront BIA This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available. Subscribe, Rate, and Review our Retail Insider Podcast! Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_Canada Share your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig Patterson and Tony Flanz, founder and CEO of Montreal-based brokerage Think Retail, discuss the 20-year journey of Think Retail, the Montreal-based brokerage firm founded by Flanz in 2005. Flanz shares the inspiration behind launching his business—a desire to provide a more personalized, white-glove service to clients—and reflects on his first client, Bizou, a relationship that blossomed into a deeply personal, multi-generational collaboration. His unwavering passion and client-first approach remain at the heart of Think Retail's success, which continues to grow through long-term partnerships and strategic leasing across Canada. They explore milestone moments, including the pivotal Fossil mandate, early deals like American Apparel at Yorkdale, and the emotional story of Flanz's philanthropic work with Autism Speaks. While building his firm, Flanz faced immense personal challenges—supporting a son diagnosed with autism and caring for a terminally ill wife—yet he continued to grow the business with resilience and optimism. He credits the brokerage as both a professional outlet and emotional anchor during these years. They also discuss how Think Retail is shaping the future of Canadian retail, from introducing international brands like Adopt, Kmart 24, and Morgan de Toi, to helping Crocs expand across Canada. Flanz emphasizes the enduring value of integrity, relationships, and local market insight in an industry increasingly shaped by online retail, entertainment-focused malls, and digital tools. Looking ahead, he sees vast opportunity for global brands in Canada, thanks to low market saturation, high-performing malls, and a strong national identity. Interviewed this episode:Tony Flanz, President at Think RetailThink RetailThis podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available. Subscribe, Rate, and Review our Retail Insider Podcast! Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_Canada Share your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig Patterson and Ben Hertzman, President of Progress Luv2Pak and Gather Packaging, discuss the remarkable evolution of the Canadian packaging company since its founding in 1917. Hertzman shares how Luv2Pak began as a hat box factory supplying icons like Holt Renfrew and Hudson's Bay, before his family acquired it in 1981 and expanded into gift boxes, bags, ribbons, and coordinated packaging programs for North America's top retailers. By shifting from solely domestic manufacturing to global sourcing, the company adapted to retailers' changing needs, establishing itself as a leader in premium retail packaging. The conversation explores how pandemic-driven supply chain disruptions and skyrocketing freight costs inspired Luv2Pak's bold decision to reinvest in local production. Hertzman details the launch of Gather Packaging's state-of-the-art paper bag factory in Toronto, built to ensure exceptional quality and a reliable North American supply. The new facility reflects a commitment to making goods closer to where they're consumed, while using sustainable materials and processes that meet the needs of modern retailers and eco-conscious consumers. Patterson and Hertzman also examine how packaging serves as a vital extension of brand experience, both in-store and in e-commerce, acting as a “walking billboard” that reinforces identity and customer loyalty. Highlighting Luv2Pak's longstanding partnership with Harry Rosen as an example of coordinated, high-quality packaging, Ben shares insights on balancing a 100-year legacy with constant innovation, and offers advice for retailers to stay nimble and invest in packaging that reflects their brand values in an ever-changing market. Interviewed this episode:Ben Hertzman, President of Love2pak and Gather PackagingProgress Luv2Pak and Gather Packaging This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available. Subscribe, Rate, and Review our Retail Insider Podcast! Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_Canada Share your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig Patterson and Ravi Rangan, Chief Technology Officer at Centric Software, discuss how the company's end-to-end product lifecycle management (PLM) solutions are revolutionizing fast-moving consumer goods, fashion, and adjacent industries. Rangan details how Centric evolved from its roots in apparel PLM to now supporting footwear, consumer electronics, and even formulated products like food and cosmetics. By unifying planning, development, sourcing, and in-season optimization, Centric enables brands to streamline processes, improve cohesion, and close feedback loops that have traditionally been siloed. The conversation explores Centric Software's innovative use of artificial intelligence, from early expert systems managing complex material compatibilities to predictive analytics forecasting assortment demands and the latest generative AI applications. Rangan shares how Centric's generative AI tools assist designers with rapid ideation and virtual sampling, dramatically reducing time-to-market by integrating creative inspiration with companies' own qualified materials and business rules. Grounding AI outputs in enterprise data ensures that suggestions are practical, compliant, and tailored to each customer's established processes. Patterson and Rangan highlight shifting industry attitudes toward AI, especially among Canadian retailers, and discuss the critical role of keeping humans in the loop for validation as adoption grows. Looking ahead, Ravi reveals Centric's excitement about expanding into new categories like consumer electronics and harnessing AI-driven insights to empower retailers with comprehensive, real-time product intelligence. Together, they emphasize the transformative potential of connected PLM solutions to improve agility, design accuracy, and competitiveness in a rapidly evolving retail landscape. Interviewed this episode:Ravi Rangan, Chief Technology Officer at Centric SoftwareCentric Software. This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available. Subscribe, Rate, and Review our Retail Insider Podcast! Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_Canada Share your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

We speak with Craig Patterson, Senior Vice President of Global Channels at Aryaka Networks, where he leads the company's channel strategy worldwide, enabling alignment across partner sales and marketing teams and programs in North America, Europe, Africa and the Middle East (EMEA) and Asia-Pacific (APAC). Patterson joined Aryaka Networks as Channel Chief and Vice President of Sales - Americas in September 2021 where he led go-to-market strategies within the agent, reseller and distribution channels in North America, including the launch of the Aryaka Accelerate Global Partner Program. Prior to Aryaka, Patterson was the West Division Vice President for Lumen's indirect channel. In this role, he led all sales and revenue strategy for a $1 billion organization within the Lumen Channel Partner Program and managed more than 100 sales professionals. Before joining Lumen, Patterson was a founding member of the Level 3 Channel Partner Program, where he grew revenue from $0 to $500 million over 15 yearsAryaka has an increasing focus on channels in the APAC region with a commitment and investment in the region in terms of expanding the Aryaka team and partner recruitment. Aryaka have recently hired two senior additions to the team in Hong Kong and Singapore, to gain increased traction in the regional with partners and customers. Aryaka as an organization are doubling down on the SASE market with their partners in APACRecorded by MySecurity Media as media partners to the Canalys APAC Forum, Bali, 2-4 December 2024. #pax8 #mysecuritytv #canalys

Craig and Dustin Fuhs, Editor-in-Chief at Retail Insider, discuss nearly four years of retail industry evolution during Fuhs' tenure with the publication. They reflect on the significant impacts of the COVID-19 pandemic, which brought about numerous challenges such as lockdowns, bankruptcies, and rapid adaptations within the retail sector. Fuhs shares insights into how Retail Insider managed to navigate through these turbulent times by staying flexible and responsive to the changing needs of their readership. Throughout the conversation, Fuhs highlights several memorable stories and milestones, including the closures of major retailers including the Disney Store, Nordstrom, and Target. He recounts the secretive and strategic nature of their work, from holding exclusive news about IKEA's downtown Toronto store to the expansion of Indochino under Drew Green's direction. The discussion also covers the rise of experiential retail, with examples like Tesla and Apple stores, and Fuhs' passion for immersive retail experiences. As Fuhs prepares to step down from his role, he reveals his future plans, including the launch of his new venture, The Immersive Lab, which focuses on creating unique retail and experiential environments. He expresses his gratitude for the relationships and experiences gained during his time at Retail Insider and looks forward to continuing to contribute to the industry in new ways. Patterson and Fuhs conclude by emphasizing their ongoing commitment to staying connected and discussing the ever-evolving landscape of retail. Episode Sponsor: Canada's first specialized retail builder. Visit SAJO to see their holistic approach and transdisciplinary team to explore and understand your needs. Interviewed this episode:Dustin Fuhs, Editor in Chief at Retail InsiderRetail Insider This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available. Subscribe, Rate, and Review our Retail Insider Podcast! Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_Canada Share your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig and Liza Amlani, Principal and Founder of Retail Strategy Group, discuss the arrival of La Maison Simons in downtown Toronto and its potential impact on the retail landscape. They explore how the new stores at Yonge and Dundas will influence shopping habits, tourism, and local retail dynamics. Simons' diverse product assortment, combining private labels and luxury goods, is expected to attract a wide range of customers and drive significant sales. The conversation also touches on the broader retail trends, emphasizing the importance of physical stores in enhancing customer experience and loyalty. Amlani highlights the role of visual merchandising and knowledgeable sales associates in creating memorable shopping experiences. They also discuss the importance of data-driven insights in tailoring product assortments to meet customer needs, as demonstrated by Simon's strategic approach. Additionally, Patterson and Amlani delve into the global shopping phenomenon, with a particular focus on Shein's IPO and its implications for the fashion industry. They discuss the environmental impact of fast fashion and the growing consumer awareness around sustainability. The conversation underscores the need for retailers to balance product quality, customer experience, and ethical practices in today's competitive market. Episode Sponsor: Salesforce - Turn today's shopping trends into tomorrow's retail success. Visit Salesforce to see the global insights from Salesforce to boost your bottom line.Featured During this Episode: Liza Amlani, Principal and Founder of Retail Strategy GroupRetail Strategy Group This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available. Subscribe, Rate, and Review our Retail Insider Podcast! Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_CanadaListen & Subscribe:Apple PodcastsSpotifyOvercastStitcherShare your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Learn how to drive channel success by leveraging AI with Craig Patterson, SVP of Global Channels at Aryaka. Craig brings his wealth of experience to reveal how Aryaka's channel-first strategy drives over 90% of its revenue by fostering trusted relationships with enterprise clients. Learn about the transition from transactional to value-driven engagements, the changing dynamics in global markets, especially Europe, and the critical role flexible purchasing options play in meeting customer needs.We venture into the future of AI in channel go-to-market strategies. Whether it's prospecting, customer engagement, or support, find out how AI is making sales processes more efficient and effective. Don't miss this packed episode full of actionable insights!Connect with Craig on LinkedIn: https://www.linkedin.com/in/globalchannel/_________________________Learn more about Channext

We're serving up the ultimate masterclass in gym ownership with Craig Patterson of Madlabs. From rookie mistakes to empire-building triumphs, Craig's journey is a testament to grit and hustle. Tune in to get inspired and learn how to turn your fitness passion into a powerhouse. Shownotes 00:01:26 - Canadian Politics 00:03:19 - Land Improvements 00:09:25 - Getting into Starting Gyms 00:13:59 - Finding Good Employees 00:21:40 - Lessons Learned in Starting Gyms 01:13:04 - What Craig is up to Next 01:43:16 - Stories from other Gyms Are you looking for a new challenge? Become a Certified Power Athlete Coach and learn coaching mastery - START TODAY Check out what we do: Training Nutrition Knowledge Click on the link to see the companies we use and support

Madlab Founder Craig Patterson, spent ten years living in a basement apartment, working 6 days a week with his coaches and best friends to figure out a business model where the clients didn't leave, the coach could make $100,000 a year and the gym owner can earn 20% profit, reduce their headaches and have a passive income stream for decades to come. Then, for the next ten years, he worked with his wife and global team to ensure that Madlab's business system could be repeated by gym owners and coaches regardless of location or market size. Join Craig and John as they discuss the best strategies to retain customers and build a successful gym business. Watch on Youtube: https://youtu.be/1YEs8bj0PSkFollow Craig at: Instagram: https://www.instagram.com/madlabbusiness/LinkedIn: https://www.linkedin.com/company/madlab-business/Facebook: https://www.facebook.com/Madlab.BusinessWebsite: https://www.madlabbusiness.com/John Briggs | Tax Geniusinfo@incitetax.com801-999-8295Visit our website @ Incite Tax Schedule A CallIRS Sucks T-shirts now for sale @ Incite Shop Follow us on…FacebookLinkedInInstagramTwitterYouTube

Craig Patterson of Madlab joins The Weight Room Podcast. Tune in for a great chat on business, gym ownership, success in business, employees, leadership, success, and more! Find us on IG @theweightroompodcast Learn more here: https://www.madlabbusiness.com/the-weight-room The Weight Room's Coaches Corner (Find your next coach!): https://www.theweightroompodcast.com/fitnesscoaches SPONSORS: TRM: Coaches and trainers, check out Trainer Revenue Multiplier if you want to take your business to the next level!: https://trainerrevenuemultiplier.com/ Prime Science: https://primescience.co.uk/pages/main-page SMOKIN GUN COFFEE: https://smokinguncoffee.com/ USE CODE TWR10 FOR 10% OFF YOUR ORDER The Fitness Competitor's Guide for info on the Fitness division of bodybuilding: IG: @TheFitnessCompetitorsGuide YouTube: @TheFitnessCompetitorsGuide SUBSCRIBE to The Weight Room on YouTube, Apple Podcasts, Spotify, and anywhere else you listen to podcasts! NEW EPISODES EVERY MONDAY AND THURSDAY Thanks for all your support and if you have any questions, thoughts, or concerns please message @theweightroompodcast on Instagram or email theweightroompodcast@gmail.com

Craig and Sarah Power, Founder of INLAND, discuss the journey of the INLAND platform that has helped shape the landscape of Canadian fashion by showcasing over 500 designers since its inception in 2014. This year marks the 10th anniversary, and the celebration is set to take place at the CF Toronto Eaton Centre. Power discusses INLAND's commitment to providing emerging designers with a public platform that transcends traditional online retail, enhancing their visibility and engagement with the community. Patterson and Power discuss the upcoming event, noting that it will occupy the former Williams Sonoma space on the third level of the mall next to Sephora, an area known for its upscale retail environment. They discuss the strategic partnership with the Creative School of Fashion at Toronto Metropolitan University, allowing recent graduates to display their work alongside seasoned designers. The event promises a diverse range of products, from upcycled fashion to luxury footwear, highlighting the innovative and sustainable practices that define modern Canadian fashion. They also discuss how INLAND not only showcases products but also fosters direct consumer engagement in a physical retail setting. This interaction is crucial for designers to receive feedback and evolve their offerings. With the high foot traffic expected at the CF Toronto Eaton Centre, this year's event is poised to introduce a broad audience to unique, high-quality fashion items that might otherwise remain under the radar. Interviewed this episode:Sarah Power, Founder of INLANDINLAND This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available. Subscribe, Rate, and Review our Retail Insider Podcast! Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_Canada Share your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

The Sports Scouting Report interviews Courtney Williams from Patterson High School. He is a sleeper with great potential! Be sure to subscribe to our YouTube channel, and follow us wherever you get your podcasts. Thanks for watching!

Craig Patterson and Bernard Leblanc, President and Chief Executive Officer at La Maison Simons, discuss the opening of Simons' new store in Halifax, marking the Quebec City-based retailer's first venture into the Atlantic provinces. Leblanc shares insights into the $20 million investment and the store's design, which pays homage to Halifax's maritime heritage and the Simon family's roots, with architectural elements inspired by the Bluenose and sails referencing Simons family history. The store expansion reflects Simon's ambition to bring its brand coast to coast, offering a unique shopping experience that blends local heritage with the retailer's distinguished architectural style. The conversation shifts to the rationale behind selecting Halifax for Simon's 17th store. Leblanc highlights Halifax's status as a dynamic and rapidly growing city with a diverse clientele, including a significant student population and visitors from neighbouring provinces. The strategic location within a major shopping centre aims to cater to the broader Atlantic region, further cementing Simon's presence in the Canadian retail landscape. Patterson and Leblanc finally delve into Simon's broader retail strategy, discussing the significant portion of sales now coming from e-commerce, while also acknowledging the strong return to physical store shopping post-pandemic. Leblanc emphasizes a unified commerce approach, prioritizing seamless customer experiences across all platforms. The discussion concludes with future prospects for expansion and the potential for more Simon's stores in major Canadian cities, underlining the company's patient yet ambitious growth strategy and its commitment to serving diverse customer needs across the country. Episode Sponsor: Salesforce - Turn today's shopping trends into tomorrow's retail success. Visit Salesforce to see the global insights from Salesforce to boost your bottom line.Featured During this Episode: Bernard Leblanc, President and Chief Executive Officer at La Maison SimonsLa Maison Simons This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available. Subscribe, Rate, and Review our Retail Insider Podcast! Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_CanadaListen & Subscribe:Apple PodcastsSpotifyOvercastStitcherShare your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig and Eric Sherman, Head of National Operations at First Capital REIT discuss Eric's extensive experience in the retail real estate industry, highlighting his journey from a summer student to the head of national operations at First Capital REIT. Eric reflects on his start in the industry, emphasizing the lack of awareness about retail real estate opportunities during his university days. He recounts his career progression, mentioning key projects and roles leading to his current position. The conversation shifts to the transformation of Yorkville Village and the strategic decisions behind acquiring properties in high-density, high-income neighbourhoods. Eric elaborates on First Capital REIT's approach to curating retail mixes in different neighbourhoods, with examples from Yorkville to Liberty Village. He talks about the importance of integrating luxury with personal service and experiences, discussing the impact of global trends on local retail strategies. Finally, Eric shares insights into First Capital REIT's broader strategy, focusing on grocery-anchored neighborhood shopping centers and the importance of community integration. He emphasizes the role of operations and property management in enhancing retail environments. Discussing recent projects like One Bloor Street East, Eric highlights the challenges and successes in revitalizing retail spaces, showcasing the company's adaptive strategies in response to changing retail landscapes and consumer expectations. Interviewed this episode:Eric Sherman, Head of National Operations at First Capital REITFirst Capital REIT This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available. Subscribe, Rate, and Review our Retail Insider Podcast! Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EICFollow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_CanadaListen & Subscribe:Apple PodcastsSpotifyOvercastStitcherShare your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

This episodes features Craig Patterson, a long-time activist and advocate weaving together multiple perspectives to address contemporary environmental issues. We talk about his commitment to integration and synthesis, seeking alliances and unity amidst difference. Some points of integration we discuss include science and spirituality, East and West, and theory and practice. He shares his formative experience in Auroville, the experimental city grounded in the integral thinking of the Indian philosopher and yogi Sri Aurobindo. He also talks about his dedication to issues of forestry in Oregon, where environmental science, policy, and management converge.

Craig Patterson and Martin Moriarty, Senior Vice President at Marcus & Millichap, discuss the dynamic nature of Vancouver's retail market and growth. Moriarty sheds light on the transformation of key areas like the luxury zone along Alberni Street, the vibrancy of Robson Street, and the promising developments around Granville Street. He notes the arrival of high-profile brands like Balenciaga, signalling a robust and diverse retail environment. In their conversation, they touch upon the significant transformations in areas like Oakridge Park and West 4th Avenue in Kitsilano. Moriarty speaks about the comprehensive redevelopment of Oakridge Centre into a mixed-use space, highlighting the expected influx of luxury retailers and the positive impact on the city's retail landscape. The discussion also covers the evolution of West 4th into a hub for direct-to-consumer and outdoor brands, reflecting the street's unique identity and its appeal to a millennial demographic. Patterson and Moriarty then discuss the challenges and successes in revitalizing areas like Gastown, noting the recent upturn in retail activity and the potential pedestrianization of Water Street. Martin expresses optimism about the future of Vancouver's retail sectors, underlining the city's growing appeal on a global scale and its ability to attract diverse international retailers. The conversation concludes with a positive outlook on Vancouver's continued growth and its evolving role in the global retail marketplace.Interviewed this episode:Martin Moriarty, Senior Vice President at Marcus & MillichapMarcus & Millichap This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available. Subscribe, Rate, and Review our Retail Insider Podcast! Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EICFollow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_CanadaListen & Subscribe:Apple PodcastsSpotifyOvercastStitcherShare your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig and Lisa (Phillips) Hutcheson, Managing Partner at J.C. Williams Group, discuss insights gathered in the Ebeltoft Group's newly released Retail Innovations 19 book. They highlight the role of sustainability in modern retail, both as an environmental concern and as a foundational element in business models. From Canadian initiatives like Good Foot Delivery, promoting employment for neuro-diverse communities, to France's Fresh focusing on local, organic produce, they illustrate how sustainability is being integrated in diverse retail formats globally.  The conversation then shifts to enhanced consumer experiences, demonstrating the resurgence of physical stores but with a twist. They discuss examples like Suso Skate Co's roller rink pop-ups in shopping centres and Shanghai's Ultraviolet restaurant, which offers a multi-sensory dining experience. These examples underscore the retail sector's innovative approaches to creating memorable, immersive customer experiences. Hutcheson also touches upon the importance of combining online and offline aspects to enhance customer engagement and convenience. Patterson and Hutcheson then delve into the theme of operational efficiency in retail.  They discuss examples like Sweet Green's automated salad preparation in Chicago and Just Cuts' streamlined haircutting services in Australia, showing how technological integration is optimizing retail operations. These examples highlight the industry's response to modern challenges, including labor shortages and the demand for quick, efficient service. The discussion concludes with a forward-looking perspective on how these innovations might shape the next 50 years of retail. Interviewed this episode:Lisa (Phillips) Hutcheson, Managing Partner at J.C. Williams GroupJ.C. Williams Group This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available. Subscribe, Rate, and Review our Retail Insider Podcast! Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EICFollow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_CanadaListen & Subscribe:Apple PodcastsSpotifyOvercastStitcherShare your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Retail Insider's Craig Patterson and Ani Nersessian, Founder at VM ID Inc., discuss the role of visual merchandising in the retail sector. Nersessian emphasizes the importance of visual merchandising in creating inviting retail environments and enhancing customer engagement. She highlights the challenges small businesses face in visual merchandising, noting that it often gets neglected due to various operational demands. She advocates for the strategic use of visual elements to optimize retail presentation and elevate customer experiences. Nersessian points out how larger companies set trends, and she discusses the importance of adapting these trends to fit the needs of smaller businesses. She shares her approach to consulting and package design, offering tailored visual merchandising solutions. Nersessian also touches on the psychological aspects of merchandising, such as customer navigation, product grouping, and creating an inviting space layout, which all contribute to the overall shopping experience and potentially increase sales. Nersessian then goes on to talk about the practical aspects of visual merchandising, including the use of planograms, software tools, and the importance of experience over formal education in this field. She addresses the challenges of meeting tight client deadlines, especially during peak retail seasons, and the importance of adaptability in visual merchandising. The conversation concludes with a discussion on measuring the success of visual merchandising efforts, focusing on metrics like unit per transaction, average sales, and customer conversion rates. Ani emphasizes that visual merchandising is not just about aesthetics but is a critical component of the retail engine, driving sales and enhancing brand value. Interviewed this episode:Ani Nersessian, Founder at VM ID Inc.VM ID Inc. This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available. Subscribe, Rate, and Review our Retail Insider Podcast! Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EICFollow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_CanadaListen & Subscribe:Apple PodcastsSpotifyOvercastStitcherShare your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Please Subscribe and Review: Apple Podcasts | RSS Submit your questions for the podcast here This episode is an interview with friend and MadLab founder Craig Patterson. Robb and Craig have a wide ranging conversation on all things related to owning and running a profitable microgym.  Show Notes: MadLab Business Sponsor: The Healthy Rebellion Radio is sponsored by our electrolyte company, LMNT. Proper hydration is more than just drinking water. You need electrolytes too! Check out The Healthy Rebellion Radio sponsor LMNT for grab-and-go electrolyte packets to keep you at your peak! They give you all the electrolytes want, none of the stuff you don't. Click here to get your LMNT electrolytes Transcript: Coming soon...

A few colleagues from Canada decided to come back on the podcast to riff back and forth on what they believe to be the optimal business model for a microgym. In this episode, Craig Patterson and Tom Sarosi return and we challenge each other back and forth regarding their unique business system. They offer a significant discount on their online course that gives you a full introduction to the Mad Lab Business system. Learn more about it here: https://www.madlabbusiness.com/stu --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

Craig and Kyle Tomlin, Director of Events in Canada for ICSC, discuss the highly anticipated ICSC@CANADA 2023 Conference, set to take place from October 2nd to 4th at the Metro Toronto Convention Centre North Hall in downtown Toronto. This event serves as a pivotal moment for the Canadian retail and commercial leasing industry, attracting attendees from both Canada and the United States. One of the standout features of the conference is its vibrant show floor, which has evolved over the years. In addition to traditional elements like the food hall, the event now boasts a show floor theater where essential industry sessions will be held. Attendees can also enjoy the ICSC refreshment lounge, generously sponsored by Starbucks, for networking and grabbing a coffee. The conference agenda places a strong emphasis on technology's role in retail, with sessions covering augmented reality, artificial intelligence, and more. While deal-making is a significant aspect of ICSC Canada, the event also offers invaluable educational content, making it a must-attend for industry professionals looking to stay informed and network with key players. Interviewed this episode:Kyle Tomlin, Director of Events - ICSC CanadaICSC Canada Subscribe, Rate, and Review our Retail Insider Podcast!Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EICFollow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_CanadaListen & Subscribe:Apple PodcastsSpotifyOvercastStitcherShare your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig speaks with Dave Nerada, President of Ricki's and Cleo Fashion, to discuss the changes happening the women's fashion brand Ricki's. They talk about the focus on bringing relevancy back to the brand through a new web platform, improved product quality, and the launch of a new store design. They also mention plans for renovations in current stores and the accessibility of the brand's price point. The conversation touches on the customer base, the updated website, shipping options, store locations, and future product offerings. Interviewed this episode:Dave Nerada, President Ricki's and Cleo Fashion Inc.Ricki'sCleoBootlegger Subscribe, Rate, and Review our Retail Insider Podcast!Follow Craig: LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider: LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_Canada Listen & Subscribe:Apple PodcastsSpotifyOvercastStitcher Share your thoughts! Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show! Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Retail Insider's Craig Patterson interviews retail exec Daniel Ritchie about his past with several notable retailers. The interesting conversation is a walk down memory lane that many will enjoy. Daniel Ritchie is still at it after an attempted retirement, and is working with brand Dr. Vranjes to get it into Canadian stores. Interviewed this episode:Daniel Ritchie, Retail Resource Partners Inc.Dr. VranjesRetail Resource Partners Inc.Bretton's Image: Martin Vendryes WoodworkingSubscribe, Rate, and Review our Retail Insider Podcast!Follow Craig: LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider: LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_Canada Listen & Subscribe:Apple PodcastsSpotifyOvercastStitcher Share your thoughts! Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show! Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

~If you would like to subscribe to only Canadian retail discussions between Craig and Lee by Retail Insider, a separate "The Weekly" podcast show is now available (link to Apple Podcast show). If you would like to subscribe to only interviews by Retail Insider, a separate "The Interview Series" podcast show is now available (link to Apple Podcast show)~ Retail Insider's Craig Patterson talks about his recent trip to see retail in Montreal. The conversation with Lee includes a discussion on what's being seen downtown including vacancies on Ste-Catherine Street as well as the city's amazing food halls. Craig also visited the Royalmount project which is set to open next year, and toured other areas including the city's Gay Village. Retail Insider content discussed this episode:Retail Photo Tour: Sainte-Catherine Street in Montreal During COVID-19 (March 2021)Retail Photo Tour: Walking a Loop in Montreal's Golden Square Mile (April 2021)Montreal Retail Growing Stronger as Tourists Return and Downtown Re-Emerges [Interview] (October 2022)Downtown Montreal Looks to Retail Revival Following Pandemic Struggles but Challenges Persist with Construction: Interviews (March 2022)Holt Renfrew Ogilvy Opens All 6 Retail Levels In Montreal [Photos] (July 2020)Hudson's Bay Montreal Downsizing (September 2020)Downtown Montreal Hudson's Bay Store Redevelopment Renderings and Plans Revealed (February 2021)Immersive Aquarium To Open As Part Of Montreal's Royalmount Project [Interviews] (March 2023)Innovative Beauty Hall And Wellness Retail Concept To Open At Royalmount In Montreal [Interview/Rendering] (May 2023)Podcast: Royalmount in Montreal Announces 1st Luxury Tenants (November 2022)  The Weekly podcast by Retail Insider Canada is available on Apple Podcasts, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.Subscribe, Rate, and Review our Retail Insider Podcast!Follow Craig:LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider:LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_Canada Listen & Subscribe:Apple PodcastsSpotifyOvercastStitcher Share your thoughts!Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig Patterson has been in the animal health game since the mid-1980s…  He's lived through some significant industry reshuffling - mainly larger companies buying up smaller brands. He was with Pfizer for 21 years, - this took him for a stint to Japan …  and he's also worked for Zoetis…  Now he's back in North Canterbury, where he is the business manager and a Director for North Canterbury Veterinary Clinics - made up of 4 clinics…   He has some skin in the sheep game  - with 40 Texel ewes on the home block.See omnystudio.com/listener for privacy information.

We talk about President Joe Biden making his first official visit to Canada with Bruce Heyman (Former United States Ambassador to Canada) and we get into the History of Presidential Visits to Canada with Craig Baird (historian, host of the Canadian History EHX podcast). Sources tell Global News that Liberal MP Han Dong secretly advised Chinese diplomat in 2021 to delay freeing Two Michaels, Karen Woods (co-founder of the Canadian-Chinese Political Affairs Committee) joins us to discuss. This week on Journo Corner, we get an update from Rene Roy (editor, Wreckhouse Weekly in Channel-Port aux Basques) on how Porte aux Basques, Newfoundland is recovering from Hurricane Fiona 6 months later. Zellers makes a comeback! We speak to (Craig Patterson, Retail Insider Magazine) whos already been in it, on what to expect, and Natalie Grunberg-Ferreira (co-owner ,The Natural Hair Salon) joins us to talk about bad hair cuts, and how to fix them.

~If you would like to subscribe to only interviews by Retail Insider, a separate "The Interview Series" podcast show is now available (link to Apple Podcast show). If you would like to subscribe to only Canadian retail discussions between Craig and Lee by Retail Insider, a separate "The Weekly" podcast show is now available (link to Apple Podcast show).~ Craig Patterson, Founder and Publisher of Retail Insider Media, sits down with Brian Bailey, Chief Operating Officer at Clip Money Inc. and Chris “Reverend Heat” Horton, President at Pepper Palace Canada Inc.Craig and Brian discuss how Clip Money works and who's using it, as retailers get on board with this innovative new deposit solution. Craig and Chris discuss how Pepper Palace has seen benefits from using Clip. Interviewed this episode:Brian Bailey, Chief Operating Officer at Clip Money Inc.Chris "Reverend Heat" Horton, President at Pepper Palace Canada Inc. The Interview Series podcast by Retail Insider Canada is available on Apple Podcasts, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Also check out our The Weekly podcast where Craig and Lee discuss popular content published on Retail Insider which is part of the The Retail Insider Podcast Network. Subscribe, Rate, and Review our Retail Insider Podcast!Follow Craig: LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider: LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_Canada Listen & Subscribe:Apple PodcastsSpotifyOvercastStitcher Share your thoughts! Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show! Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

~If you would like to subscribe to only interviews by Retail Insider, a separate "The Interview Series" podcast show is now available (link to Apple Podcast show). If you would like to subscribe to only Canadian retail discussions between Craig and Lee by Retail Insider, a separate "The Weekly" podcast show is now available (link to Apple Podcast show).~ Craig Patterson, Founder and Publisher of Retail Insider Media, sits down with Sonya Gill, founder of the world's first global fashion/beauty eCom marketplace to only represent ethnically diverse indie brands called THE LNK.Gill explains how the innovative marketplace came about and how global indie brands are able to get into the Canadian market through online channels. Sustainability plays a big role and the future looks bright for the rapidly growing platform. Interviewed this episode:Sonya Gill, founder of THE LNK. The Interview Series podcast by Retail Insider Canada is available on Apple Podcasts, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Also check out our The Weekly podcast where Craig and Lee discuss popular content published on Retail Insider which is part of the The Retail Insider Podcast Network. Subscribe, Rate, and Review our Retail Insider Podcast!Follow Craig: LinkedIn: www.linkedin.com/in/CraigPattersonTorontoInstagram: @craig_patterson_torontoTwitter: @RI_EIC Follow Retail Insider: LinkedIn: www.linkedin.com/company/Retail-InsiderFacebook: https://www.facebook.com/RetailInsider/Twitter: @RetailInsider_Instagram: @Retail_Insider_Canada Listen & Subscribe:Apple PodcastsSpotifyOvercastStitcher Share your thoughts! Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show! Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

October 25, 2022 ~ Full Show. Amy Folan, The "Zyzelewski Family Associate Vice President" and Director of Athletics at Central Michigan University, Dr. Bob Davies, Central Michigan University President and Dr. Nancy Matthews Central Michigan University Provost and Chris Rowley, Executive Director of the Mt. Pleasant Area Convention and Visitors Bureau join Guy for day 2 of the "WJR College Tour" along with a student roundtable comprised of Eric Pouncil, Christa Paull and Kaitlyn Mack. Chad Livengood from the Detroit News examines why there's a deficit in the Michigan Catastrophic Claims fund after refund checks went out. John Sellek, Founder and CEO of Harbor Strategic Public Affairs previews tonight's debate between Tudor Dixon and Governor Gretchen Whitmer. Nat Malkus, Senior Fellow and Deputy Director of Education Policy at the American Enterprise Institute discusses test results that show education suffered during the pandemic. Craig Patterson, Ford Utility Marketing Manager is our guest for Mobility Makers and Senior News Analyst Lloyd Jackson gives us a final scene center for tonight's gubernatorial debate.

In this episode of Defence Connect Spotlight, Regional Manager for the National Clothing Store at Ventia, Craig Patterson, and National Contract Manager – Defence at Veolia, Dale Manley, join host Liam Garman to discuss the companies' revolutionary disposal solution that provides a sustainable solution to end of life disposal for Defence uniforms across Defence bases. With an objective to deliver an environmentally friendly disposal solution to Defence, the trio begin the podcast unpacking how Ventia and Veolia partnered to develop a recycling system that converts textiles to biofuel, having successfully completed their trial across six Defence bases. The podcast continues discussing how the initiative facilitates the secure and safe disposal of high turnover Defence textiles, enabling enhanced and scalable recycling within Defence and diverting 100% of end-of-life uniforms from landfill. The trio wrap up the podcast discussing recent interest from the University of NSW and Catholic Schools NSW to expand the biofuel solution beyond Defence. Enjoy the podcast, The Defence Connect Team

In this episode we're joined once again by "I Have A Good Feeling About This" Co-host Craig (@ihaveagoodfeelingaboutthis). This time we're talking about the classic, Grease. IHAGFAT is still deep into their batman series so, Glide over to their feed for some bat-goodness. bit.ly/IHAGFAT Starring: John Travolta, Olivia Newton-John, Jeff Conway, Stockard Channing, Sid Cesar, Christopher Walken (kinda) Music is "Something So Wrong" By Union Suit Rally open.spotify.com/artist/0H7DvcwVPDp5oV7ih8krQp Follow the show in Instagram @electricmonsterpod or myself @aerosoulpro Thanks for Listening! --- Send in a voice message: https://anchor.fm/electricmonster/message

Craig Patterson is the Editor-in-Chief of the leading Canadian retail industry news magazine, Retail Insider. He joins the show to discuss how retail has changed in the last few years, why online shopping still has value in a post-covid world, and his take on the future of retail.    Topics discussed:  Craig's background and why he started Retail Insider  What Retail Insider does and does not cover  The current biggest stories at Retail Insider  Changes to the retail space in the past few years  The value of selling experience as a retailer  Resources that will help you keep up to date with the latest in the retail industry  Tips to future-proof your retail business

Craig Patterson from Retail Insider, Canada's most-read online retail industry publication, and Art Tsai from Urban Toronto shared with us their insights about retail real estate in Canada. We also talked about some of the emerging trends in immersive retail experience and the Las Vegas Strip. Feel free to check out their websites and LinkedIn. Craig Patterson Retail Insider Art Tsai Urban Toronto *** Subscribe to our email newsletter: https://cre-media.com/subscribe Social Media LinkedIn: www.linkedin.com/company/cre-media Instagram: https://instagram/cre_mediagroup YouTube: https://www.youtube.com/channel/UCxhFD4yDokHv6u3UxhjYtGA Please contact us here: https://www.cre-media.com/contact Disclaimer: This commercial real estate podcast is intended for commercial real estate professionals, institutions, and investors only. The presenter(s) is(are) expressing his/her (their) view(s) and opinion(s) regarding economic conditions, financing programs and features. The views expressed in this show are for informational and educational purposes only, and do not imply suitability. Each situation is unique, and prior to investing, all programs should be reviewed independently for suitability. Views and opinions expressed are those of the presenters only and do not reflect the views of their employers, institutions, and associations. The information is not intended as investment advice, is not a recommendation about investing, and the presenters and their companies are not acting as your fiduciary.

Lights, camera, action! The team dives into the world of film directing & editing. One team member currently works as an intimacy coordinator on film sets to make sure sex and nudity scenes remain fictional. Could you walk away from a multimillion-dollar job? A “Fast & Furious” franchise director says ‘yes'. “Queen Sugar” Director Cierra Glaudé chops it up with the team about her heart & hustle. Director C. Craig Patterson reminisces about his days using the radio station car as a personal vehicle and award-winning film editor Jason Pollard talks about the elegance and nuance of editing. @Rod4Short opens Pandora's box, asking a simple yet complex question - Which black movies should be in the Black Movie Hall of Fame? Watch 'Roy Wood Jr: Imperfect Messenger' NOW available on iTunes and streaming NOW on Paramount+ See omnystudio.com/listener for privacy information.

Craig Patterson, the founder of Madlab School of Fitness in Vancouver, Canada, and the Madlab Group, is no stranger to my podcast or controversy. Craig was around during the OG, startup days of CrossFit. He knows where the bodies are buried and he's kept a lot of what knows to himself over the years as he's grown his own unique model for developing professional coaches and profitable gyms. Well, Craig came on to discuss what's been on his mind and our discussion certainly won't disappoint anyone who wants a deeper look as to how the CrossFit/microgym industry ended up where it is today. Madlab has published a few resources for microgym owners below, highly recommend checking them out. https://madlabgroup.com/pt-first-ebook-home https://madlabgroup.com/nine-laws-ebook-home www.madlabgroup.com --- Send in a voice message: https://anchor.fm/wtfgymtalk/message

Retail Insider's Craig Patterson joins BIV Today to discuss why Jollibee is such a phenomenon in Vancouver, plus inflation pressures on the retail industry and whether Huawei can make a comeback in Canada. Tyler Orton hosts. See omnystudio.com/listener for privacy information.

B.C. brands are bracing for a Beijing boost. The Olympic Games are set to kick off Feb. 4 and some notable West Coast companies will be showcasing their wares to the rest of the world. This ranges from made-in-B.C. technology to designer clothing. But how much does this really matter for these brands? Retail Insider's Craig Patterson joins BIV Today to dive into the opportunities ahead. Tyler Orton hosts. See omnystudio.com/listener for privacy information.

Today on our show we are talking to Craig Patterson, aka Patty. Patty is the owner of Madlab School of Fitness (where Caron coaches) and the CEO of Madlab Business Group, where Patty and his team have been working tirelessly to fix and professionalize the broken fitness industry and to educate coaches on how to have an actual career in the fitness industry. The Madlab apprenticeship program (of which Caron has gone through in her journey to be a full time coach) is accredited by the province of British Columbia. Learn more about Madlab: www.madlab.ca www.madlabgroup.com

Retailers across Europe have acutely impacted by the pandemic in recent weeks. Less so in North America: Until now. To find out more about the unfolding situation in both the U.S and Canada, The Retail Exchange host Dave Evans reports from New York as look at how the pandemic is affecting retailers on the other side of the Atlantic as physical stores close their doors.He is joined by Bloomberg retail reporter, Jordyn Holman, and Neil Saunders, managing director of GlobalData Retail, to share a US perspective, while Craig Patterson, editor in chief of Retail Insider, discusses the challenges facing Canadian retailers as this turbulent time.

Craig is what we call a CrossFit OG, he's been in the game a long time. In 2004, he started the MadLab Group, a business consulting network of gym owners, with the main goal to professionalize the fitness industry. Craig is passionate about what he does, and he wants to show independent gyms owners that they can take on the Goliaths of the fitness space.In this episode of The gymOS Podcast from PushPress, Craig Patterson discusses how independent gyms can take on the Goliaths of the fitness industry.***If you enjoy the podcast, please leave a short review on Apple Podcasts/Itunes. It takes less than 60 seconds, and it helps get our message out to those who need it. We appreciate it!For links, show notes, and transcripts of episodes, click HERE.Follow PushPress:Twitter: twitter.com/pushpressapp Instagram: instagram.com/pushpressFacebook: facebook.com/pushpressSupport the show (https://www.pushpress.com)

Craig and Madlab work with hundreds of gyms to help them optimize their business for both employees and members. As a former engineer, he looks for ways to make systems and people more efficient. Stabilizing the employees has a similar effect on the members and creates a win-win situation in CrossFit's competitive landscape.

After earning his Mechanical Engineering degree, working for two Fortune 100 companies in business development, starting a Green Building Design Firm from scratch and selling it, Patty decided to try his hand in the fitness industry. Patterson was a true pioneer in the early years of Crossfit - so early that when in Vancouver, Glassman slept in Patty's bed and Patty took the couch. Greg was Patty's mentor from 2004-2011 and has dedicated his life to professionalizing the fitness industry so coaches and owners can make the same living as engineers. Patty is the CEO of The Madlab Group and the owner of the Madlab School of Fitness in Vancouver, BC. The school has a strong staff of professional coaches (3 have been there for over 12 years) and a great gm. The place runs itself so he spends his days working with gym owners and coaches around the world and tormenting his staff at MLG with his endless rants...