She Sells He Sells

Direct sales is evolving rapidly in 2025, and no one understands this better than Becky Launder, founder of Modern Direct Seller and Oh My Hi. In this eye-opening conversation, Becky breaks down how the industry is changing, why parties are becoming a thing of the past, and how building a personal brand is crucial for long-term success. Becky redefines direct sales for a new generation, helping entrepreneurs build businesses that extend beyond a single company or product line. As companies shift from traditional MLM models to affiliate structures, Becky offers invaluable insights on navigating this changing landscape while maintaining authentic connections with customers. Listen in for: - Why Facebook groups are no longer the best way to build your direct sales business - How to balance multiple revenue streams under one personal brand - The critical differences between affiliate marketing and direct sales (and why it matters) - Why having your own website is non-negotiable in 2025 - The importance of bringing younger generations into direct sales for industry longevity If you're in direct sales or considering it as a business opportunity, this episode offers a fresh perspective on building a sustainable business in an evolving industry. Becky's insights will help you position yourself for success no matter what changes come your way. Connect with Becky: Instagram: @moderndirectseller and @ohmy.hi Websites: moderndirectseller.com and ohmyhi.com --- What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

In this solo episode, Brian dives into one of his favorite books, "Legacy" by James Kerr, which explores the leadership culture of the most successful sports team of all time - the New Zealand All Blacks rugby team. Whether you're an entrepreneur, a coach, a parent, or a sales professional, these timeless leadership principles can help you build a legacy of sustained excellence. Listen in for: - Why higher purpose must come before high performance - The "Sweep the Sheds" mentality and why no one is too big to do the small things - How to balance pride with humility as a leader - The power of curiosity and getting "1% better at 100 things" Why character trumps talent in building winning teams How the best leaders create new leaders If you've ever wondered how the most successful organizations maintain excellence over decades, not just seasons, this episode breaks down the formula and gives you practical ways to apply these principles in your business and life. --- What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

This might be the most special episode of She Sell He Sells yet, because Krista is sitting down 1:1 with each of her 3 kids to talk about what it's been like growing up with a mom who is an entrepreneur. Emme Demcher takes on why she's learned entrepreneurship is for her because of what she's seen, Bennett Demcher teaches a quick lesson on persuasion (that apparently he's learned by osmosis haha), and Ava Demcher talks about what she's learned about storytelling, and how it's helped her in school and in life. It's a really special episode on entrepreneurship from a kid's perspective, and what growing up with your mom "always around" is like too ;)  We can't wait for you to listen! --- What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

In this episode of She Sells He Sells, Krista sits down with Pamela Pekerman, former HSN correspondent and founder of Hustle Like A Mom, to explore how redefining success led to a thriving business built around motherhood. Pamela shares her journey from selling handbags on live TV to creating a movement that helps working mothers align their personal and professional aspirations. From her "faux commute" method to the power of strategic silence, discover how this mom of three built a business model that works between drop-off and pick-up. Listen in for: How Pamela's unexpected HSN career began at 23 after she thought the emails were spam [02:00] Why going into labor on their scheduled interview day set the tone for this conversation [05:48] The "suburban mom with urban mindset" concept and how it evolved over a decade [09:14] How silence became her most powerful business tool (and it's free!) [21:10] The Value Action Mode (VAM) method that helps decode what's truly precious to you [18:51] Why Pamela chose "intimacy" as a core value this year and limited her events to 50 people [20:44] How her kids saw Hustle Like A Mom evolve during 18 months of homeschooling [35:05] The "darling ideas" trap that derails entrepreneurs and how to avoid it [39:57] Whether you're a working mom, aspiring entrepreneur, or business owner seeking better work-life integration, Pamela's insights offer a refreshing perspective on building a values-driven business. Connect with Pamela: Instagram: @hustlelikeamom and @pamelapekerman Website: www.hustlelikeamom.com ---- What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz

In this special anniversary episode, Brian and Krista ditch the business talk to play their own version of the Newlywed Game as they celebrate 24 years of marriage. What starts as a fun game quickly turns into a revealing look at how they've navigated two decades of life together - from parenting challenges to household disagreements, career shifts, and evolving dynamics. Throughout their candid conversation, they share: - Their balanced but different approaches to parenting (including who's really the "bad cop" and why) - How they've each changed over 24 years of marriage and the traits they've adopted from one another - The ongoing debate about dishwasher loading techniques that probably sounds familiar to most couples - Which TV characters they see in each other (Phil Dunphy and Claire Huxtable) and why these comparisons are surprisingly accurate - The infamous "I love you first" story that their kids still get upset about decades later - Why they've completely rejected the "don't go to bed angry" rule and what works better instead Whether you're newly committed or celebrating decades together, this honest conversation offers refreshing insight into what makes a relationship work long-term - balancing differences, appreciating strengths, and maintaining a sense of humor through it all. ---- What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

In this episode of She Sells He Sells, Brian sits down with Tim Langhauser, co-founder of Compass Home Group, to discuss how building solid business systems and tracking the right metrics led to their success in real estate. Tim shares insights on creating processes that enable team growth, why boring daily consistency leads to extraordinary results, and how their client-focused events build a community of "big mouths" who drive referrals. From spreadsheet tracking to Easter egg hunts, discover how this data-driven approach to relationship building transformed their business. Listen in for: - How Tim and his business partner Michele complement each other's strengths to grow their real estate empire [07:10] - Why the "boring" daily tasks are actually what make entrepreneurs successful [09:40] - The real ROI behind client experience events like Easter egg hunts with 350+ people [18:45] - How creating systems transformed their 88% referral-based business [20:30] - Why tracking metrics like text messages and handwritten notes matters for growth [13:30] - The R&D (ripoff and duplicate) strategy that helps them implement great ideas quickly [22:20] - How to build a "big mouth community" that generates endless referrals [29:01] - Tim's simple yet powerful advice for implementing systems in your business [35:55] Whether you're a real estate professional, entrepreneur, or business leader looking to scale, Tim's insights offer a refreshing perspective on what truly drives success. Connect with Tim: IG:  https://www.instagram.com/timlanghauser/ https://www.instagram.com/compasshomegroup/ Website:  https://www.compasshomegroup.com/ ---- What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

From the Moulin Rouge to the virtual set of She Sells He Sells, this conversation is proof that professional dancer, content creator and Founder Allie Goodbun is every bit as real, down to earth and talented as you'd imagine she'd be!   From her early dance training in Canada to her current role at the world-famous Moulin Rouge in Paris, Allie shares her inspiring journey of persistence, passion, and business savvy.   Listen in as Allie reveals: - How resilience helped her overcome rejection - including auditioning SEVEN times for the same TV show before finally landing the role - Her unexpected path to viral TikTok success (her very first video reached 3.2 million views!) - The behind-the-scenes reality of performing at the historic Moulin Rouge in Paris - How she co-founded Ready Freddy, a successful dancewear brand born from solving a backstage problem - Her balanced approach to content creation without sacrificing authenticity or privacy   Whether you're an aspiring entrepreneur, content creator, or simply someone with big dreams, Allie's practical wisdom on taking action before feeling "ready" will inspire you to make your first move. As she puts it, "If you're waiting for the opportunity to be handed to you, it may never come."   This conversation is a masterclass in pursuing your dreams while staying true to yourself. Allie's journey proves that with persistence, authenticity, and willingness to jump in and learn as you go, you can build a life and business that feels genuinely fulfilling.   Follow Allie on IG and tik tok @alliegoodbun Shop Ready Freddie at www.readyfreddieshop.com and follow on social media @readyfreddieshop   ---   What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz   Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g   Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Brian's back and in this personal update, Krista and Brian dig into the chaos juggling a business, a career, 3 kids, sports, dance and oh yea - figuring out where your kid will be going to college next year. It's a personal, heartfelt and funny episode that will have you nodding along if you can relate at all to this stage of life, or if you want to see what's coming down the pike for you later.  And - as always - there are some sales and business lessons woven between it all too! ---- Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature Download our free New School of Sales workshop replay:  www.kristademcher.com/newschoolofsales

In this quick sales snack episode, Krista flies solo to answer three common sales questions from a recent coaching Q&A. Whether you're struggling with confidence in sharing your story, wondering how to engage new followers, or looking for a better way to introduce yourself at networking events, this episode delivers practical advice you can implement immediately. Listen in for: How to build confidence in sharing your story and finding your authentic voice [04:34] The difference between knowledge problems vs. action problems in business [05:38] A simple two-step strategy for connecting with new social media followers [08:57] The three magic words that will transform your networking introduction [13:21] How to make technical explanations relatable using everyday language [15:33] Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature Download our free New School of Sales workshop replay:  www.kristademcher.com/newschoolofsales

The market has changed dramatically since 2020, and what worked then just isn't working now. In this sales snack episode, Krista breaks down why crystal clear messaging is non-negotiable in today's skeptical marketplace and provides tangible formulas you can implement immediately. In this episode we cover: Why the 2020-2023 online business boom created today's trust issues [2:23] The shocking statistics behind why messaging matters now more than ever [4:42] How to replace vague problems with specific situations that resonate [9:29] The power of measurable results with real timeframes [11:54] Why Jolie Slovis grew her revenue by 131% by changing one thing [14:19] 4 plug-and-play messaging formulas you can use today [16:33] The difference between selling the solution vs. selling the outcome [21:25] If you've been struggling to convert leads or feeling like your messaging falls flat, this episode will give you the exact framework to create messaging that connects, converts, and helps you stand out in a crowded marketplace. Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature Download our free New School of Sales workshop replay:  www.kristademcher.com/newschoolofsales

Are you using AI in your business yet, or are you still skeptical? In this "sales snack" episode, Krista takes you behind the scenes of her own journey from being a complete AI skeptic to becoming a convert. She's spent the last nine months studying how AI can enhance (not replace) your authentic voice in sales messaging, and she's ready to spill the beans! You'll hear why most people get terrible, robotic-sounding outputs from AI and how Krista's breakthrough discovery of building comprehensive sales messaging guides can transform your results. She walks you through how the ACORN method creates the perfect foundation for effective AI use and even shares a real-life example of creating an email in just 35 minutes (versus her usual 2 hours) that was so good, no one could tell the difference! Whether you're AI-curious or AI-resistant, this episode will give you a fresh perspective on using this technology in a way that maintains your unique brand voice while saving you tons of time. In this episode we cover: Why Krista was initially SO resistant to using AI for sales messaging [01:49] The problem with generic AI outputs and why most people sound like boring robots [04:25] Different types of AI Krista uses in her business beyond just content creation [07:12] The curse of knowledge and why our own brains get in the way of effective AI prompts [11:34] How the ACORN method creates the perfect sequential building blocks for killer AI content [15:28] Krista's real-life story of creating an ACORN Insider email in 35 minutes versus 2 hours [22:26] Finding the sweet spot between AI assistance and human creativity [26:51] Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature --- Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

The tables are turned in this episode as Brian takes the mic and interviews Krista about the wild ride of the last five years in sales and marketing. And wow, has a LOT changed since 2020! Krista gets real about what used to work that now flops, and what still stands the test of time when it comes to selling your stuff. You'll hear Krista spill the tea on: - Why those long-winded Instagram story monologues from 2020 are DEAD (RIP attention spans!) - The brutal truth about why nobody's buying "confidence and clarity" anymore, and what they're actually clicking "buy now" for - Why calling yourself a "Sales Sherpa" or other cutesy title is literally killing your business in 2025 - How Krista had to shift from selling the warm fuzzies to delivering concrete templates and time-saving tools - The golden rule of "WIFM" (What's In It For Me) and why it matters more than ever - How to survive and thrive when everyone's freaking out about the economy Krista's also dropping a free workshop on March 21st called "The New School of Sales: 5 Ways to Sell Better and Sell More" where she'll break down exactly what you need to know to sell effectively in 2025's wild marketplace. You don't wanna miss it!  Grab your seat here:  https://www.kristademcher.com/newschoolofsales ---- Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

If you're an entrepreneur (or thinking about taking the leap), grab your spouse and listen to this one together! In this episode, Brian takes a turn in the spotlight as Krista interviews him about his experience being married to an entrepreneur for the past five years. This candid conversation reveals the realities of supporting a business owner through the ups and downs of entrepreneurship, making it an interesting listen about what it really takes to have a successful partnership while having a successful business. Listen in for: - What Brian REALLY thought when Krista decided to start her own business (it wasn't just about the money!) - Why entrepreneurship is never a straight line—and how to ride the rollercoaster as a family -  "Work-life balance is a myth"—Brian's controversial take on what actually works - No awkward sit-down talks: How they naturally shifted responsibilities as the business grew - The marriage mindset shift that's been their secret weapon through 5 years of entrepreneurship Whether you're building a business and wondering how it's affecting your relationship, or you're the supportive partner trying to figure out your role in all this - this conversation will hit home. Pour two cups of coffee and listen together - it might just be the perspective shift your relationship needs! --- Get your seat in our FREE class, The New School Of Sales: https://www.kristademcher.com/newschoolofsales Get on the waitlist for the new ACORN program: https://kristademcher.kartra.com/page/sellanythingwaitlist Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

In this episode, Krista and Brian dive into the power of micro moments - those small, specific instances that can be turned into powerful stories to connect with your audience and make selling feel natural. They explore why starting with visual, concrete moments creates more memorable connections than leading with statistics or credentials. Listen in for: • Why the stereotypical salesperson is extinct in 2025 • How to find micro moments hiding in your everyday experiences • The difference between dramatic stories and relatable, everyday moments • What Netflix's "Apple Cider Vinegar" teaches us about storytelling • Real examples of micro moments across different industries Episode Highlights: • Brian shares his experience with his infrared sauna bag [01:23] • The definition of micro moments and how they simplify selling [02:47] • How to capture attention with specific, visual moments instead of statistics [15:42] • Why "I have a seven-figure business" is less effective than sharing authentic experiences [30:21] • Tips for finding and capturing your own micro moments [33:39] • The LeBron James story that demonstrates the power of micro storytelling [43:00] Get on the waitlist for the new ACORN program: https://kristademcher.kartra.com/page/sellanythingwaitlist Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Are you holding yourself back from selling because you don't want to be "that person"? In this powerful solo episode, Krista takes on the myth that avoiding sales is somehow noble or humble. Instead, she reveals why NOT selling might actually be the most selfish thing you can do. Listen in for: - Why posting on social media and sending emails isn't enough in 2025 - How a personal crisis transformed Krista's sales perspective forever - The real reason the "sleazy salesperson" stereotype is dead - Four powerful questions to challenge your sales mindset - And more! ----- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Think anxiety is all in your head? Think again. In this powerful episode, somatic therapist Jolie Slovis shares how she went from a decades-long battle with anxiety to discovering a revolutionary body-first approach that changed everything. Whether you're struggling with anxiety yourself or trying to help someone who is, this conversation will completely shift how you think about emotional wellbeing. Listen in for: - Why traditional therapy and "mindset work" often fall short for anxiety - The science behind why your body needs to feel safe before your mind can think clearly - Simple, practical techniques you can use immediately to calm your nervous system - How to help children process big emotions through "co-regulation" - The powerful connection between your vagus nerve and anxiety - And more! Connect with Jolie: Instagram: https://www.instagram.com/jolienan.coach/ Free Calming Guide + Course:  https://www.jolienan.com/freebies ----- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast Book an ACORN Intensive: www.kristademcher.com/acornintensive

Ever notice how some people can tell a simple story about making breakfast and have millions hanging on every word, while others struggle to sell their amazing offers? In this power-packed episode, Krista and Brian break down a simple framework that will help you create emotional connection with your audience - without feeling pushy or inauthentic. Using real-world examples, you'll learn exactly how to craft messages that resonate deeply with your ideal customers. Listen in for: - The five key elements every compelling story needs - Why generic words like "overwhelmed" are killing your message - How to "Bob Ross" your stories to make them more vivid and specific - Real examples of effective storytelling in action - The crucial role of customer research in crafting your message And more! Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast Book an ACORN Intensive: www.kristademcher.com/acornintensive

HELP US GROW OUR SHOW!  If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend.  THANK YOU! ----- Looking for productivity tips and time management strategies that actually work? In this power-packed episode about business planning and productivity hacks, learn Krista's #1 system for getting more done without overwhelm. If you're tired of consuming endless content but struggling with task management and work life balance, this episode delivers actionable entrepreneur tips you can implement today. Listen in to hear: - Why yesterday was the best time to start implementing your business strategy - The 3-part productivity system for effective time management - How to create and protect time blocks in your business planning - A step-by-step productivity method for building your project map - Why flexible task management leads to better business goals PRO TIP after listening! Keep your productivity map visible on your desk as part of your productivity tools. When you sit down during your scheduled time block, you'll know exactly what business goals to tackle. Ready to revolutionize your task management and work life balance? Tag someone who needs these entrepreneur tips and follow She Sells, He Sells on your favorite podcast platform! ----- Take the "What's Your Sales Style Quiz?":   https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast Book an ACORN Intensive: www.kristademcher.com/acornintensive

HELP US GROW OUR SHOW!  If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend.  THANK YOU! ----- Welcome to our NEW hot topic series where we'll dive into what's going on in the world, and tie it back into sales and business lessons that you can apply to business and life! Today we're diving into the 2025 Golden Globes and how Demi Moore's speech is changing lives, the horrific California wildfires and why some stories are really hitting us hard, and a TikTok star that feels like family. What do they all have in common, and why does it matter to you?  Listen in to hear!  Sales skills ARE life skills (and abundant in hot topics), and we can't wait to make that even more clear for you. *MLK Jr 'Three Dimensions Of A Complete Life':  https://www.youtube.com/watch?v=Qhj7G77Y8YE ----- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

HELP US GROW OUR SHOW!  If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend.  THANK YOU! ----- In today's episode, you'll learn how one mother's personal journey led to creating a nationwide movement that's changing lives for families of children with special needs. You'll discover how to turn personal challenges into purposeful impact, build an authentic brand presence, and create a successful nonprofit from the ground up. Joining Krista today is Shari Bailey, founder of Layla's Gift. After immigrating from Egypt at age 6, Shari built a successful career in the medical device industry before her life changed dramatically with the birth of her twin daughters in 2014. When one of her daughters was diagnosed with the rare Jacobson syndrome, Shari became an overnight caregiver and eventually transformed her experience into a nonprofit that has served over 1,000 families. Today, Shari shares her incredible journey from Wheel of Fortune champion to nonprofit founder, and reveals how she's taking her organization national in 2025 with an innovative "Celebration in a Box" program. In this episode, you will learn: - How to build a successful nonprofit from personal experience - The critical first three years of nonprofit development and funding - Why social media authenticity is crucial for brand growth - How to create engaging content that builds genuine community - The power of vision boards in bringing ideas to life - Why protecting your intellectual property matters - The importance of modeling success and adapting your approach - How to turn limitations into opportunities for innovation - Ways to support and celebrate families of children with special needs Shari's story and insights will change the way you think about purpose-driven entrepreneurship and the impact one person can make. Connect with Shari:  https://www.instagram.com/iamsharibee/ Support Laila's Gift: https://lailasgift.org/contact/ :: Nominate a family https://lailasgift.org/get-involved/become-a-celebrator/ :: Become a recurring donor https://lailasgift.org/programs/celebrating-milestones/sponsor-a-celebration/ :: Sponsor celebrations https://lailasgift.org/get-involved/become-a-volunteer/ :: Find volunteer opportunities ----- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

HELP US GROW OUR SHOW!  If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend.  THANK YOU! ---- If you want to make 2025 your "best year ever", you're like in the process of setting some big goals for yourself, and getting ready to match those with big action. And that can propel you forward to amazing things...or it can actually have the opposite effect. In the most personal She Sells He Sells episode yet, Krista and Brian reflect back on 2024 and why their big goals didn't come to fruition...and why that's actually been a very good thing. Listen in for a real and raw conversation that covers goal setting, marriage, communication, parenting, mental health, faith and more, AND hear a public proclamation of something exciting (and a little scary!) that you can be a part of too. Happy New Year friends - we are excited to spend another 365 bringing value to you! ----- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Building a "purpose-driven business" sounds nice...but does it actually help pay the bills!?  These three entrepreneurs say YES, and they're sharing exactly how they did it in this round-up episode of some of our most beloved past interviews. Hear from: Monica Fullerton, Founder & CEO of Spously Heather Krout, Interior Designer & Blogger Lydia Fenet, Auctioneer & Philanthropist at Christie's Listen in to hear: How to build a business that serves a greater purpose beyond just profits Strategies for balancing ambition with authenticity and well-being The transformative power of creating space (literal and figurative) Insights on building a mission-driven culture and team Tips for embracing your unique voice and style as a leader Whether you're an entrepreneur, business owner, or aspiring to make a bigger impact through your work, this episode will challenge you to think differently about success and inspire you to create something extraordinary. Get ready to discover a roadmap for infusing your business with deeper meaning and purpose. ----- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

If you're stuck in the holiday hustle and bustle and need a jolt of perspective on what's really important, this episode is for you! Danielle Gletow, founder of One Simple Wish, opens up about the personal experiences and values that led her to create this remarkable platform, which empowers people to directly grant wishes for children and young adults facing challenges like foster care, poverty, and homelessness. As Danielle explains, her own difficult upbringing fueled a deep desire to provide the support and resources she wishes she had access to growing up. Through One Simple Wish, she's found a way to amplify the voices of those in need and give everyday people a meaningful way to make a difference. The conversation explores the ups and downs of running a growing nonprofit organization. Danielle gets candid about the tough decisions she's had to make, like leaving the corporate world to focus on her passion project, and turning down high-profile media opportunities that didn't align with her values. She also shares how One Simple Wish unexpectedly went viral after a Reddit post, and the important lessons she learned about handling sudden spikes in attention and donations. Throughout it all, Danielle emphasizes the importance of staying true to your purpose and finding fulfillment in the work itself, rather than chasing external validation or attention. Her infectious energy and unwavering commitment to making a real, lasting impact are truly inspiring. ---- If you're inspired by Danielle's story and the mission of One Simple Wish, head to onesimplewish.org to browse and grant wishes for children and young adults in need. Be sure to share the platform with your friends and family, too - the more people who get involved, the greater the impact. Follow One Simple Wish on Instagram. ----- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Fear is normal when you're making big moves in business and in life...but how do you accept that, and move forward anyway? We're taking highlights from three of our most-loved guest interviews and bringing you a curated playlist of conversations all about feeling the fear and doing it anyway. Featured Guests: Anna Kloots, New York Times bestselling author of "My Own Magic" Julie Kraus, image consultant and CEO of CHIC Danielle Redner, entrepreneur and founder of Taylor Danielle Listen in for: - How to trust your instincts when making major life changes - The connection between inner confidence and outer presence - Redefining success beyond traditional metrics - Taking calculated risks to build something meaningful - The power of authenticity in business and life ----- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

In this powerful episode, Krista sits down with Simone Gordon, known across social media as the Black Fairy Godmother, who transformed her own experience as a struggling single mother into a revolutionary mutual aid movement. Simone shares how a personal crisis led her to create a network that provides immediate, direct assistance to families in emergency situations. From covering utility bills to securing housing for domestic violence survivors, her social media-based initiative has become a lifeline for countless families in crisis. In our conversation, we explore: - The pivotal moment that transformed Simone from aid recipient to community leader - How she built a trusted network of helpers through social media - The unique challenges single mothers face in accessing traditional aid systems - Real stories of lives changed through immediate community support - Why the fairy godmother imagery resonates with her mission of creating "magical" moments of help - The future of mutual aid and how listeners can get involved It's a really special episode about how to build a movement and the ripple effect it can have, and we can't wait for you to listen! Follow the Black Fairy Godmother: https://www.instagram.com/theblackfairygodmotherofficial/ How to support the mission: https://www.amazon.com/registries/gl/guest-view/R4DPUMDDGV48 ---- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Whether you're an entrepreneur building buy-in around what you have to offer, or a corporate climber who is looking to advance to the next level of your career, this episode is packed with gems and takeaways to help you not only become a better business person, but simply a better person. Attorney Jared Silberzahn joins Brian to talk about being a mission-driven business owner and builder of his law firm, Bmore Attorney. Listen to Jared talk about: - Why details matter in everything, even down to your letterhead - How to value your team and prioritize their professional development - Building a mission-driven community and giving back to great causes - How Frank Sinatra and the Universe can be folded into a business strategy - And more! This conversation is eye opening in so many ways, and we can't wait for you to listen! ---- Connect with Jared: https://www.bmoreattorney.com https://www.instagram.com/bmoreattorney_/ https://www.facebook.com/bmoreattorney ----- Shop the ACORN Black Friday Sale: https://www.kristademcher.com/blackfriday Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Ready to take your superfan strategy to the next level? In part two of our superfan series, we're pulling back the curtain on how brands create exclusive experiences that turn customers into evangelists. We'll explore why naming your community matters (hello, Peloton Pack!), how to create FOMO-worthy moments, and why "opening the factory doors" might be your secret weapon for building trust. Plus, we're sharing the exact strategies these major brands use to keep their superfans engaged - and how you can adapt them for your business, no matter the size. If you've ever wondered how some brands create such passionate followers while others stay stuck in the transaction zone, this episode is for you! ----- Shop the ACORN Black Friday Sale: https://www.kristademcher.com/blackfriday Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

What makes someone go from casually buying your product to tattooing your logo on their body? We're diving deep into the psychology of superfans and why they're crucial for business growth. From Harley Davidson riders to Disney Adults, we'll explore how top brands create die-hard followers and how you can start building your own superfan community. Whether you're just starting out or looking to strengthen your existing customer relationships, this episode breaks down the exact steps to move people up the superfan pyramid. Get ready for real examples, practical strategies, and maybe even a few stories about our own superfan moments! Warning: this episode might make you rethink everything you know about customer loyalty. ----- Get on the ACORN Black Friday Sale Waitlist: https://kristademcher.kartra.com/page/blackfridayearlybird2024?lid=8037 Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

In honor of Veteran's Day, Brian sits down with an old friend and one of his favorite Army buddies, Dr. John Thurman. A former US Army combat arms officer turned physician, John understands leadership from multiple angles.  For him it all comes back to developing your own personal core philosophy. Listen in for the five principles that guide him, whether he's leading his staff, his kids or his patients, and learn how to apply this to your own personal and professional life. -------- About John: Dr. John Thurman exemplifies a life of service, excellence in medicine, and dedication to both family and community. As the Director of Medical Student Education for the Kirksville College of Osteopathic Medicine (KCOM) at the Burlington, Iowa site, he shapes the next generation of medical professionals while maintaining an active practice in family medicine. His outstanding contributions to healthcare were recently recognized with the 2023 Iowa Family Medicine Physician of the Year award. A proud graduate of the United States Military Academy at West Point and former Army Football player, Dr. Thurman served his country as a Combat Veteran in Iraq before pursuing his medical education at A.T. Still University's Kirksville College of Osteopathic Medicine. His continued commitment to medical education is reflected in his current role as a trustee on ATSU's Board of Trustees. Beyond his professional achievements, Dr. Thurman is a dedicated family man. At 47, he and his wife Audrey are raising their young children, William and Catherine, both under the age of three. His compassion extends to animal welfare, having rescued and provided loving homes to seven senior dogs since 2006, including one that lived to the remarkable age of 18 years. An avid world traveler, Dr. Thurman has explored 40 countries and counting, bringing a global perspective to both his medical practice and educational leadership. His diverse experiences as a soldier, physician, educator, and humanitarian inform his holistic approach to medicine and life. Connect with John:  https://www.instagram.com/doc_thurm?igsh=MWxidWNzNXMwNWZrNw== -- Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify Take the "What's Your Sales Style Quiz?":   https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

On the eve of Election Day and the week before Veterans Day, it felt appropriate to dive into some hot button topics...in a She Sells He Sells sort of way. Why are we so divided as a country? Can you sway someone's political views through your Instagram comments? How does the military stay united, despite being made up of people with differing views? What do's and don'ts can we follow from all of this and apply to our business and lives? We are covering IT ALL, and we can't wait for you to listen in.  Whether you're leading a company, a team, your followers, your family, or simply yourself - the leadership lessons covered are ones that you don't want to miss! -------- Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

In an online world that promises a "get rich quick" scheme around every corner, do digital products *really* build revenue of your dreams?  Em Connors of the Creative Bodega, aka Canva QUEEN, is here with us today to dive into it all. You might know Em from Instagram, because her 110k+ following is loyal and strong...but I bet you don't know her whole story.  Yes, a viral Reel and digital products absolutely exploded her business, but wait until you hear why it all fell into place and what she did BEFORE that explosive growth. It's a story of faith, persistence and pivots, with a healthy dose of keeping first things first and caring for your mental health.  Enjoy this real and candid conversation from two business owners who have sustained the ups and downs of entrepreneurship and the lessons they learned along the way! -- Connect with Em:  https://www.instagram.com/the.creative.bodega/ Join Em's monthly Content Coven Membership:  https://www.thecreativebodega.com/the-content-coven --- Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

A spur of the moment video capture turned into a viral TikTok for Krista, and she's breaking it down in this episode. From the elements that made it work to whether or not having your personal life as a part of your content plan matters, this is a study in what makes people pay attention...and what to do AFTER you've piqued their interest.  -- Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

If you've ever wondered what it really takes to build a successful online business from scratch as a solopreneur...this is the episode for you! In today's episode, Krista pulls back the curtain on her 5-year journey with ACORN. She's sharing all the ups, downs, and "uh oh" moments that come with growing a business while trying to keep your sanity intact. You'll hear: • How Krista went from making $30k to multi-six figures in revenue (and why that number isn't as glamorous as it sounds) • Why trusting your gut is crucial, even when you're scared out of your mind • The real deal on hustle culture - when it's necessary and when it'll burn you out • How to actually listen to your customers (hint: it might mean completely changing your offerings) • Why creating space in your business could be the key to unlocking your next level of growth Krista breaks it all down year by year, giving you a no-BS look at what it takes to make it as an entrepreneur. She'll share the strategies that worked, the mistakes she made, and how she learned to balance business growth with personal well-being. You'll walk away with practical tips on how to grow your business without losing yourself in the process. Plus, you'll learn why obsessing over revenue might be holding you back from true success. If you're ready for some real talk on entrepreneurship, mental health, and finding your own path to success, this episode is for you. ----- Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program. Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales. What to Expect: - Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement. ----- About ACORN Amplify: ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast. Use code PODCAST to save $250:  www.kristademcher.com/amplify ----- Today's guest:  Naomi Chadwick, CEO + Founder of Keep Finding You Connect with Naomi: https://www.instagram.com/keepfindingu/ Free journal page:  https://keepfindingyou.myflodesk.com/abundancejournal

Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program. Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales. What to Expect: - Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement. ----- About ACORN Amplify: ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast. Use code PODCAST to save $250:  www.kristademcher.com/amplify ----- Today's guest:  Emma Kozlowski, CEO + Founder of Eighteen Summers Connect with Emma:  https://www.instagram.com/eighteensummers.co/ Shop journals:  https://www.eighteensummers.co

Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program. Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales. What to Expect: - Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement. ----- About ACORN Amplify: ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast. Use code PODCAST to save $250:  www.kristademcher.com/amplify ----- Today's guest:  Charlotte Pottieger, CEO + Founder of Begin Within Connect with Charlotte:  https://www.instagram.com/charlottepottiegerart/ Shop art:  https://charlottepottieger.com Free Watercolor Phone Lock Screen: 

Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program. Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales. What to Expect: - Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement. ----- About ACORN Amplify: ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast. Use code PODCAST to save $250:  www.kristademcher.com/amplify ----- Today's guest:  Shannen Coleman Siciliano, CEO + Founder of Begin Within Connect with Shannen:  https://www.instagram.com/iamshannencs/ Free Resources: https://www.beginwithinleadership.com/resources

Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program. Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales. What to Expect: - Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement. ----- About ACORN Amplify: ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast. Use code PODCAST to save $250:  www.kristademcher.com/amplify ----- Today's guest:  Tarcela Knight, Image Consultant with House Of Colour Connect with Tarcela:  https://www.instagram.com/houseofcolour_tarcelaknight/

Storytelling can feel overwhelming, especially when it comes to your business and your brand.  But this new, fresh way to approach the way you tell stories will change the way you approach them forever! Previous episodes mentioned: 104. What's Your Sales Style Pt 1 105. What's Your Sales Style Pt 2 23. The 6P Sales Stories 55. Cracking The Code On Building Trust:  Pt 1 56. Cracking The Code On Building Trust:  Pt 2   ----- Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

In this episode, Krista  sits down with Meaghan Murphy, a dynamic force in media and personal development. Meaghan wears many hats - she's the Editor-in-Chief of Woman's Day magazine, author of ""Your Fully Charged Life,"" and host of the TV show ""My Perfect Day."" But Meaghan's journey to success wasn't always smooth sailing. She opens up about her transformation from a self-described ""grumpy"" child to the energetic, positive person she is today. This conversation offers valuable insights on personal growth, practical advice on content creation, and strategies for living a more fulfilling life. Whether you're looking to boost your career, improve your outlook, or just curious about the behind-the-scenes of magazine editing and TV hosting, this episode has something for everyone. Connect with Meaghan on Instagram:  https://www.instagram.com/meaghanbmurphy/ Learn more about her book, TV spots and new clothing line, Minnie Rose:  https://meaghanbmurphy.com ----- Episode Highlights: 00:00:  Introduction to Meaghan Murphy 05:30:  Hitting Rock Bottom: The Turning Point 09:22:  The Journey to Self-Discovery and Empowerment 12:20:  Aligning Career with Personal Growth 14:55:  Community Connection and the Importance of Place 17:51:  Synergy Over Balance: Managing a Busy Life 20:11:  Setting Boundaries with Toxic Relationships 22:58:  The Power of Authentic Personal Branding 27:29:  Creating Meaningful Content 29:35:  A Day in the Life of Meaghan Murphy 36:12:  My Perfect Day: A New Reality Show 40:23:  Surprising People with Joy 43:11:  Pitching to Editors: Standing Out in the Crowd ----- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything Take the ""What's Your Sales Style Quiz?"": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

After a small break, Krista and Brian are back in the studio together, ready to bring you fresh insights on sales and entrepreneurship. In this episode, they're testing out a new format that includes practical sales lessons drawn from current events and pop culture. Today we're digging into the NFL.  As a football lover (Brian) and a football non-lover (Krista), we can both agree that outside of the game, the NFL is a true cultural phenomenon.  They unpack valuable marketing and sales strategies learned from this behemoth organization that entrepreneurs can apply to their own businesses. From the NFL's mastery of predictability to its focus on personal storytelling, there's a wealth of lessons to be learned from this marketing behemoth. Whether you're a football fanatic or not, this episode packs some serious punch and will bring you a ton of value! Episode Highlights: Would You Rather? (03:51) She Sells He Sells Coffee Talk (06:14) - The return of football season and its significance - Discussion about favorite NFL players and coaches - The appeal of getting to know players beyond the field What's the Sell:  Lessons from the NFL? (15:33) 1. NFL as an entertainment organization - Focus on storytelling and marketing to viewers 2. Predictability in content (15:33) - NFL's consistent game schedules - How entrepreneurs can apply predictability to their content strategy 3. Personalized storytelling (22:20) - NFL's "helmets off" approach - Connecting fans with players' personal lives - How entrepreneurs can leverage personal stories in their marketing Key Takeaways: - Consistency and predictability in content creation are crucial for building an audience - Personal storytelling helps create stronger connections with your audience - Showing authenticity and vulnerability can make you more relatable to your audience Upcoming Event: Back to Story School live bootcamp - 9/23 - 9/27 - Learn how to build a story and turn it into three different pieces of content - SIGN UP HERE! Listen to the full episode for more insights on applying NFL marketing strategies to your business! ---- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Love it or hate it, creating content is a non-negotiable part of your business strategy in 2024.  But how do you continue creating the right kind of content (you know...the kind that SELLS for you), how do you repeat your message without sounding boring, and how do you know if you're even on the right track with all of it? We cover all of this and more in today's solo episode with Krista.  She also announces a brand new FREE challenge happening 9/23 - Back To STORY School:  A LIVE Bootcamp To Build A Brand Story, Turn It Into Engaging Content, & Create Connection With Your Audience! This live challenge is one NOT to be missed - REGISTER HERE! --- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

You've spent the Summer with the kids at home while you've tried to juggle keeping the business moving forward while keeping your kids happy + fed (whyyy do they eat so much?!) and now, CONGRATS - it's time to load them up on that big yellow bus and get back to your routine. But - oftentimes that routine involves a whole lot of chauffeuring and managing other things, so the so-called ‘balance' we are all searching for often seems like a fallacy (and psssst - IT IS!). We operate under a few key principles around here to keep our careers + family in check, and in this episode we are breaking them down for you. Listen in to hear: • How to flip the switch on your mindset around the back to school craziness, and why that's essential for not only you but also your kids • A reminder that you cannot - and should not - try to ‘do it all' • Why setting priorities around what's most important is truly THE most important thing you can do as you prepare to get back into a routine --- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

WATCH THIS EPISODE HERE! https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g You've heard that "life is short" time and time again, and yes - that could be true.  But what if you flipped that idea on its head and thought of your time as oozing with abundance? Krista talks us through this mindset shift of this short and sweet episode, and provides some cold hard numbers to back it up.  Listen if you're ready for a jolt of motivation and a reminder that you're not too old and it's not too late! --- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

In this episode, Brian dives into some underrated strategies to help you get the most out of yourself and your team. Tune in for some of Brian's thoughts on overrated ideas as well (including a couple pet peeves). Listen in for: - Why leadership is uniting; avoid falling into the dividing trap - The difference between advice from a true mentor and buzzwords from a fake expert. - Why doing always beats talking and consistency is more important than perfection. - A great piece of advice from Mark Cuban - And more! --- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast  

In this episode, Krista and Brian explore inspiring Olympic stories and extract valuable lessons that can be applied to individual growth and business development. Listen in for inspiring stories including Olympic athletes Simone Biles, Noah Lyles and more: - How "it's not how you start, it's how you finish" applies to both sprinting and long-term goals - The power of perseverance and pursuing lifelong passions, regardless of age - Why determination and positive self-talk are crucial for overcoming obstacles - How energy and excitement can be contagious in both sports and business - The importance of specialization and finding your unique strengths - Why representation matters and how it can inspire others - The value of taking breaks and maintaining mental health - And more! --- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Getting objections is a part of selling anything, but it doesn't mean that the conversation needs to end.  You want to think of objections as invitations for conversation, but easier said than done, right?! Well - GOOD NEWS!  There is a simple method that you can follow to take an objection, show empathy and then use it to drive action, and that's exactly what we are teaching you in this episode. This is a preview of what you get when you join our new private podcast, Sell Anything:  21 Days To Master Sales With Confidence, and we can't wait for you to listen! Enjoy the sneak peek, and then stop drop and join us for the private podcast HERE: www.kristademcher.com/sellanything --- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

In this episode, we are giving a sneak peek into our new private podcast by sharing a lesson and challenge for free for you here! Sell Anything:  21 Days To Master Sales With Confidence is an offer that walks you through 3 weeks of daily actions that will help you build confidence and certainty in your ability to sell yourself, your offer and your ideas and beliefs.  In today's episode, you are previewing what we cover on Day 7 of that challenge - using the SOLVE Method to show how your offer easily solves a problem for the listener. Enjoy this topic and this sneak peek, and then stop drop and join us for the private podcast HERE: www.kristademcher.com/sellanything --- Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Is the art of communication lost?  Perhaps...but it shouldn't be. Forbes tells us that communication skills are the #1 soft skill that will make you more money, and 70% of hiring managers report this as what they look for the most in candidates. But what about beyond your professional life?  How do communication skills uplevel your relationships, your family, even your friendships?  Krista and Brian dive into this in this episode, and share the quickest and easiest ways to build them. --- Join us  for Sell Anything:  21 Days To Master Sales With Confidence: https://kristademcher.kartra.com/page/sellanything21dayswaitlist Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

After our last 'Ask Us Anything', we got so many questions about how to get your kids to do what you want them to...so we decided to bring in an expert. None other than...our son, 9 year old Bennett Demcher! This conversation is sweet and tender, and Benny drops some great truth bombs that we needed to hear as his parents - and you might need to hear too. Enjoy one of our top 3 favorite episodes ever! --- Get on the waitlist for Sell Anything:  21 Days To Master Sales With Confidence: https://kristademcher.kartra.com/page/sellanything21dayswaitlist Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Telling your story is easier said than done, EVEN THOUGH you know you need to do it to build that personal connection with your audience. In this episode, Krista introduces the 30-3-30 principle, which is a framework for telling authentic stories, and the spotlight effect, which will help you tell personal stories without revealing too much personal information or involving other people in the narrative. Listen in for: - How stories are powerful tools for sales as they create emotional connections and help people see themselves in the narrative. - Using the 30-3-30 principle suggests that every story has a 30-second version, a three-minute version, and a 30-minute version. - Why authentic storytelling helps build trust and connection with your audience, ultimately leading to better sales outcomes. --- Get on the waitlist for Sell Anything:  21 Days To Master Sales With Confidence: https://kristademcher.kartra.com/page/sellanything21dayswaitlist Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz