The Buyerside Chat Podcast

What happens when your business doesn't go the way you originally planned? Do you fight to make it work - or follow the opportunity right in front of you?For Rebekah Murray and Colleen Steedly, the co-owners of Dare Gift Boxes, the answer was clear: they embraced the pivot.In this episode, we dive into their incredible journey - how childhood best friends turned business partners transitioned from selling dresses to curating beautiful, thoughtful gift boxes. From navigating big business decisions to structuring a successful partnership, Rebekah and Colleen share an honest, real, and inspiring look at what it's like to grow a product-based business.If you've ever wondered what it's like to build a business with a co-founder, scale corporate gifting, or pivot your brand without losing your identity, this episode is for you.We chat about:How Rebekah went from wedding photographer to fashion founder to gift box curatorWhy listening to the market & your customers (not just your passion) is key to business successThe emotional challenge of pivoting a business you've poured years intoHow to build a strong partnership that actually works The exact criteria they use to source products and choose brands for their boxesWhy brand storytelling, packaging, and communication are everything when pitching to a gift box companyHow small brands can land their product in gift boxesIf you're looking for an inside peek at what it takes to scale a gifting business, work successfully with a business partner, or attract gift box retailers, this is a must-listen.

Want to leave me a Question for next quarter's AMA episode (OR leave me a little podcast love note)?! CALL IN TO THE ‘BUYER HOTLINE' HEREIntroducing… the very first Buyer Hotline Episode! Answering YOUR questions on product collections, pitching retailers & working with sales reps.If you grew up in the late 80s/early 90s, you know that calling a hotline was the ultimate thrill. Radio contests, cheesy infomercials, you name it. Fast forward to 2025, and we're bringing those hotline vibes straight to your earbuds - but product based business edition. I opened up the line to you - my Buyer Insiders - and you delivered some amazing voice questions. I'm answering them LIVE on the podcast today, covering:How to actually build a strategic product collection (beyond just throwing products on Faire)How to confidently make the ask with retailers (without feeling like an awkward sales robot)And... should you work with a sales rep? How do you even know if it's the right time?This episode is packed with actionable advice because you deserve wholesale strategies that actually move the needle - without the guesswork or burnout.So let's dive into the very first Buyer Hotline!What you'll learn:Why curation and "reason for being" matters more than ever when launching a product collectionA simple DM script to pitch retailers without feeling salesyHow to vet a sales rep (and why a bad one could mess with your brand reputation)Why "failed" promotions or ideas might just be the best thing for your business growthHow to plan your next product collection strategically, not emotionallyEpisodes referenced:Episode 81: When (and How) to Launch a Product CollectionEpisode 82: Understanding the Product Lifecycle to Boost Your ProfitabilityEpisode 59: A Wholesale Buyer Outreach Strategy That Actually ConvertsCONNECT FURTHER WITH KRISTIN!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE' HEREListen to the private podcast series UNLOCKING FAIRE - Get instant access HEREReady to scale on Faire? Check out The Faire BootcampWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

What if your grandma's recipe could become the foundation of a thriving business? That's exactly what happened to today's guest, MK Hennigan, founder of In The Curious Kitchen.In this episode, we dive deep into MK's journey from corporate retail sales to launching a gourmet food brand rooted in her Southern heritage. She shares how she turned a passion for storytelling, craftsmanship, and family recipes into a business that's seeing massive wholesale growth - especially since implementing strategies from the Faire Bootcamp.This chat is packed with inspiring takeaways for any product-based business owner looking to grow their wholesale revenue, refine their brand story, and take their business to the next level.We chat about:How MK transitioned from corporate retail to entrepreneurship and never looked backThe power of storytelling in building a strong product brandHow testing products at a farmer's market led to a thriving wholesale businessThe mindset shifts that helped her push through fear and scale with confidenceThe game-changing strategies she learned in the Faire Bootcamp that led to a 47% increase in wholesale salesABOUT MK: With over 20 years of experience in corporate sales and marketing at a Fortune 5 company, MK Hennigan has turned her passion for culinary tradition and her love for Kentucky into something truly special. After perfecting her family recipes, she founded In the Curious Kitchen, a brand that celebrates the rich flavors and vibrant culture of the Bluegrass State.Today, MK's artisanal products are proudly featured in over 250 retail locations and have gained recognition through exciting collaborations with distilleries across Kentucky. Each product tells a story, blending heritage with innovation, and inviting you to experience a taste of Kentucky in every bite.Visit inthecuriouskitchen.com to explore an array of delicious products, discover mouthwatering recipes, and dive into MK's blog. There, she shares captivating stories of her childhood in Frankfort, her travels, and the inspirations that fuel her culinary journey. Join her on this delightful adventure and bring a piece of Kentucky into your kitchen!Use code CHAT20 for 20% Off In The Curious Kitchen: https://inthecuriouskitchen.com Resources & LinksShop In The Curious Kitchen: https://inthecuriouskitchen.comFollow MK & In The Curious Kitchen on Instagram: https://www.instagram.com/inthecuriouskitchenJoin the Faire Bootcamp to optimize your wholesale strategy: https://kristinfishercoaching.com/faire-bootcampEnjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREReady to scale on Faire? Check out The Faire BootcampWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Register for the FREE Faire Success Blueprint Workshop happening LIVE on 4/28/25: https://kristinfishercoaching.com/faireblueprint The most successful brands on Faire have a few key things in common - and if you're not seeing the results you want, it's probably because your page is missing one (or all) of them.As a former corporate buyer, I've audited hundreds of Faire pages, and I can tell you with certainty: the best-performing shops have dialed in three core things. And today, I'm breaking them down for you so you can start seeing results—fast.Inside this episode, we're talking about:The #1 mistake that's costing you Faire sales (and how to fix it)Why your imagery matters way more than you think—and exactly what to focus onPricing and MOQs: how to set them strategically so buyers take you seriouslyThe secret to optimized product listings that don't just inform buyers—but sell to themWhether you're just getting started on Faire or your shop has been sitting stagnant for months, these simple changes can make a massive impact on your visibility, conversions, and actual sales.Plus, if you want to go deeper into the exact blueprint for success on Faire, be sure to check out my FREE Faire Success Blueprint Workshop (link below).Enjoy the chat! ✨ Register for the FREE Faire Success Blueprint Workshop HERE: https://kristinfishercoaching.com/faireblueprint CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREReady to scale on Faire? Check out The Faire BootcampWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Are your Wholesale MOQs (Minimum Order Quantities) secretly sabotaging your sales? If you've been keeping your MOQs super low, hoping it will attract more buyers… it might actually be turning them away.In this episode, I'm pulling back the curtain on one of the most common (and costly) mistakes I see product brands making on Faire and in wholesale: setting their opening order minimums too low. I get it—you want to make it easy for retailers to buy from you. But the reality? A low MOQ can actually hurt your brand's credibility, reduce your profitability, and make buyers hesitate before placing an order.In this chat, we're diving into:- The biggest mistakes brands make when setting their MOQs (and why they're costing you money)- How wholesale buyers really think about minimum order requirements- The psychology behind pricing and perceived value in retail- Why a higher MOQ actually attracts better wholesale buyers- The right way to set both your opening order and reorder minimums for maximum profit- How to confidently increase your MOQs without scaring buyers awayIf you've been playing small with your wholesale strategy, consider this your permission slip to level up and charge what your brand is worth.Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREReady to scale on Faire? Check out The Faire BootcampWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

The new-year energy has officially worn off, and if you're feeling like you've slipped back into old habits, you're not alone. But before you spiral into a Q1 slump, let's talk about spring cleaning your business—aka the quarterly reset you need to keep your business on track (and making money) all year long.I swear by this process, and if you make it a habit, you'll feel less overwhelmed, make smarter decisions, and actually enjoy planning for the next year instead of dreading it.In this episode, we're diving into:> The 5 key areas you need to evaluate every quarter - from goals to inventory management to your marketing.> Why forecasting (not goal-setting) is the real secret to growth> How to spot product trends early (before you get stuck with inventory no one wants)> The #1 marketing question you should be asking yourself regularly> The easiest way to identify operational bottlenecks before they drain your time & moneyAnd yes, we're also talking about physically cleaning up your business—because a cluttered space = a cluttered mind.Want to stop feeling behind and start running your business like the CEO you actually are? Hit play and let's do this!Mentioned in This Episode:Goal Setting Workshop – Get clarity & set Quarterly and Annual financial + growth goals that actually work for your product based business.Let's connect! Get extra insights, tips, and resources when you join my email list. Sign up here.Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREReady to scale on Faire? Check out The Faire BootcampWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Welcome back to the Buyerside Chat! We're diving into the importance of the Product Life Cycle for your business and how it can impact your profitability, assortment balance, and overall strategy.In this episode, you'll hear:What the Product Lifecycle is and why it matters for your businessThe common mistakes brands make with their SKUs and collectionsThe three lifecycle buckets and how to apply them to your businessTips on curating and editing your product assortment effectively using the Product Lifecycle strategyHow to leverage the product life cycle for better inventory planning, cost savings, and marketing strategiesWe'll chat through everything that you need to know about managing your product assortment to help you implement this strategy. The goal with these short conversations is to help you to become the buyer of your own business and make smarter, more strategic decisions.Enjoy the chat!RESOURCES:Listen to Episode 81: Your Product Launches: When and How Much?! CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREReady to scale on Faire? Check out The Faire BootcampWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Today we're chatting about the million-dollar question: how do you know what product to bring in (and when)?With retail shifting so quickly, it's key to understand what your wholesale buyers and your DTC customers not only want, but more importantly, what they NEED. In this episode, you'll learn about:How to determine the ideal number of product launches for your brand Timing strategies for delivering your product collections Key insights into what your buyers truly need from youFour questions to ask yourself when determining if a product idea is right for your line (and will add to your bottom line!)This convo will really help you get inside the mindset of a buyer to bring more strategic thinking to your collection planning. Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREReady to scale on Faire? Check out The Faire BootcampWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

In this episode, Kristin chats with Pinterest marketing expert Meagan Williamson about how to leverage Pinterest and other platforms for your product based business growth. You'll discover:The benefits of a mixed-content strategy, using videos and images to broaden your reach and visibilityTips for utilizing text overlays on Pinterest to help the algorithm identify your audienceThe role of different marketing channels in discovery and customer engagementStrategies for repurposing content across platformsThe importance of sustainable marketing strategies that don't require constant hands-on involvementMeagan also shares insights from her 10+ years of marketing working with product brands to create an omnichannel content strategy that builds community and drives sales. Plus, learn about her favorite strategies for evergreen marketing on Pinterest! Tune in to learn practical tips that can transform how you market your products and grow your business, sustainably and efficiently both on and off of Pinterest.Enjoy the chat!ABOUT MEAGAN: Meagan Williamson is a Pinterest marketing expert dedicated to helping businesses achieve sustainable growth with proven Pinterest strategies. With a passion for simplifying marketing, Meagan empowers entrepreneurs to captivate audiences, boost visibility, and create lasting success by driving meaningful results and building strategies that scale over time.CONNECT WITH MEAGAN: Get on the Waitlist for Pin Potential: https://pinpotential.com/?affiliate=kristin_fisherJoin the FREE Pinterest Challenge HEREDownload the FREE Resource: Pinterest Image Guide**Please note that Kristin may receive commission from the above referral links.CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREReady to scale on Faire? Check out The Faire BootcampWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

If the idea of creating content on multiple platforms stresses you out… this episode is going to re-frame your mindset and show you how easy it can be. In this episode, I chat with business mentor & content marketing strategist Sarah Weiss of On Brand By Sarah. In this episode, you'll hear:Practical advice on diversifying your platform presence and why it's crucial to not rely solely on one platform.The power of storytelling and how transparency can build strong customer connections and loyalty.The potential of live shopping on TikTok to create personal connections and boost sales.Sarah's tried-and-true methods for managing content creation, from batching to off-the-cuff posts.How product-based businesses can capitalize on the advantage of building email lists.Creative strategies beyond coupon codes, like quizzes and gift guides, to grow your email list.Ready to take your brand's social presence to the next level? Grab a pen and get ready to learn all the insights from Sarah Weiss!Enjoy the chat!ABOUT SARAH: Sarah is a business mentor and content marketing strategist specializing in short-form video (LIKE TIKTOK!) She gets brands and biz owners visible online using the power of video so they can tell their stories, sell their ish, and feel GOOD while doing it!When she's not nailing it on social, Sarah loves going to wineries with her hubby, cuddling her dogs, and jamming out to Broadway show tunes!CONNECT WITH SARAH: https://onbrandbysarah.com/https://www.instagram.com/onbrandbysarahHttps://www.tiktok.com/@onbrandbysarahCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREReady to scale on Faire? Check out The Faire BootcampWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

GET YOUR TICKET FOR THE 2025 GOAL SETTING WORKSHOP >> HERE!Before you sit down to set your 2025 goals, you need to take a moment to do a few key things that will help you to create the most profitable strategies for your product business. Inside this episode, you'll hear: The importance of hindsighting your business (and how it will save you time and make smarter decisions!)How to evaluate whitespace opportunities in your product based businessWhat it means to look a channel selling in your businessAnd how this information helps you to prioritize and allocate your time effectivelyPlus! I share more about the upcoming Best Year Yet 2025 Goal Setting Workshop. Inside this workshop, you will create a profit-focused strategy for your year. This is your year toget clarity on what will really move the needle in your businessprioritize your life just as much as your business goalsSet next level, achievable goals that will drive more PROFIT in your biz (without burnout)To save your seat, sign up here: https://kristinfishercoaching.com/goalsettingworkshopCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin the Faire Bootcamp HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

The holidays can bring up all the feels… especially if you are navigating challenges in your life and/or your business. Inside this episode, you are getting a front seat to a chat with my biz bestie that came in a moment when I really needed it most. Disclosure: she did give me permission to share this message! Inside this episode, you will hear:The importance holding space for all of your feelingsPermission to let yourself release guilt around success when life is challengingManaging seasons of life Practicing gratitude without falling into the trap of toxic positivity And finding joy during the holidays when things may not be going to planEnjoy the chat! DoGood Candles Instagram Post referenced in this episode can be found HERECONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin the Faire Bootcamp HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

In this episode, I sit down to chat with Sarah Hart, an innovative entrepreneur and founder of Simply Curated and sister brand Hart & Co Home to delve into Sarah's journey of working in the early days of social media, creating a brand by listening to her customers, and navigating the world of being a viral content creator. You'll hear:The evolution of Sarah's entrepreneurial ventures, from curated vintage to candles to food content creatorHow Sarah utilizes social media platforms like Instagram, TikTok, and YouTube to expand her brand presence and her plans to dive into long-form content creation.Insightful advice on understanding market strategies, product suitability, and the value of small but reliable retail partnerships over larger, inconsistent ones.The importance of transparency and authenticity in sharing financial realities and overcoming the challenges of starting a business without a safety net.Practical strategies for content creation, including how Sarah harnesses the power of algorithms and keywords to achieve viral success and engagement.The personal side of entrepreneurship as Sarah shares her experiences of integrating her cooking passion into her brand and balancing multiple ventures.A candid discussion on the impact of the pandemic on small businesses, highlighting the significance of financial resilience and strategic adaptability.Real-world examples of successful retail partnerships and the lessons learned from both triumphs and setbacks in big retail deals.Prepare for a deeply insightful conversation that covers the highs and lows of entrepreneurship, strategic content creation, and the authentic experiences that shape Sarah Hart's multifaceted career.Enjoy the chat! Links to all the mentioned resources and Sarah's social media platforms are available in the show notes.Connect with Sarah!Simply CuratedShop!InstagramHart & Co HomeEtsyInstagramSimply Sarah HartSubstackInstagramTikTokCONNECT FURTHER WITH KRISTIN!Listen to the FREE private podcast series UNLOCKING FAIRE - Get instant access HEREReady to scale on Faire? Check out The Faire BootcampWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

DOORS ARE OPEN! JOIN THE FAIRE BOOTCAMP >> HERE!Feeling overwhelmed by holiday prep? This episode will guide you through optimizing your efforts and making the most of this crucial season. When the chaos of the holiday season kicks in - we want you to be laser focused on your profit drivers (i.e. what WORKS in your business) and NOT reinventing the wheel. In today's episode, we're chatting about how you can maximize the final weeks of the year. You'll hear:The importance of concentrating on your best-selling productsHow major retailers are adjusting their Black Friday strategiesWhy you should avoid reinventing the wheel in Q4Effective marketing channels and prioritizing what actually works for YOUR businessHow to treat your VIP customers and retailers to drive more salesCreative collaborations to get new eyeballs on your productsLet's get focused and make these next few weeks count!Enjoy the chat! CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcastPart two! The Faire Winter Market is right around the corner, so let's chat about what you can do right now to prep your brand for success. In this second episode of the two-part series, we're focusing the conversation on VISIBILITY… Because Retailers need to know about your product in order to buy your product! We know that wholesale growth is a numbers game, so I'm breaking down visibility strategies to get your brand top of mind for your retailers before market starts. Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcastThe Faire Winter Market is right around the corner, so let's chat about what you can do right now to prep your brand for success. In this first episode of the two-part series, you'll hearWhat your retailers are focused on during Q4 & how THEY prep for the marketHow you can use this knowledge to your advantageAnd one key strategy that you can implement on your Faire page right now to prep your brand for marketEnjoy the chat! CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Are you leveraging Etsy to it's full potential? The holiday season is upon us & consumers are shopping earlier and earlier every year. The Etsy platform meets shoppers where they are at and serves up thousands of products to shoppers… and we want your product to be at the top of that list! But how? Inside this episode, I chat with Etsy expert, Dylan Jahraus about exactly how you can do that. You'll hear: How to leverage etsy during peak holiday seasonHow to position your product as a gift item during gifting seasonWhat successful brands on the platform are doing right nowPlus lessons learned in corporate ecommerce merchandising Give it a listen!About Dylan:Dylan Jahraus is a seasoned ecommerce expert with over 10 years of experience and went from corporate e-commerce to making over $1M profit on Etsy, Amazon and Shopify. She and her team now help thousands of Etsy Sellers grow with corporate e-commerce principles through her 1:1 coaching program, the Ultimate Etsy Course. Outside of being a CEO she's also a military spouse and a mom of two boys.Connect with Dylan:Book a FREE Strategy Call: https://calendly.com/dylanjahraus/program-strategy-callFree 16-Step Checklist Daily Actions For Etsy: https://dylanjahraus.mykajabi.com/pl/2147677557Instagram: https://www.instagram.com/dylanjahraus/Website: https://dylanjahraus.comCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Part 2 behind the why of closing my product business. You may have heard that I recently announced the closing of my beloved gifting shop, Bocu. Inside this bonus episode, I'm sharing six lessons learned this year as I've navigated the decision. Whether you are at a crossroads in your own business, considering closing, or just in the thick of it - these lessons will encourage you to give yourself grace and open you up to a new perspective as you weigh your choices. Video Referenced in Episode: Brené Brown: Why Your Critics Aren't The Ones Who Counthttps://www.youtube.com/watch?v=8-JXOnFOXQkLET'S CONNECT!Listen to the FREE secret podcast series UNLOCKING FAIRE - Get instant access HERESee how we can work together: kristinfishercoaching.comSend me a DM on IG @kristinfishercoachingGet in touch: hello@kristinfishercoaching.com

You may have heard that I recently announced the closing of my beloved gifting shop, Bocu. Inside this (very raw, real) episode, I share the full story behind the Why. How I came to the decision. What went into it. And what happens when you give yourself the permission to evolve. Trigger Warning: this episode discusses infertilityIf you are currently in this season, know that you are not alone. LET'S CONNECT!Listen to the FREE secret podcast series UNLOCKING FAIRE - Get instant access HERESee how we can work together: kristinfishercoaching.comSend me a DM on IG @kristinfishercoachingGet in touch: hello@kristinfishercoaching.com

Have you ever wondered how you could get into TJMax or Home Goods? Or wondered if it's right for your product brand? This Buyerside Chat episode is with my friend, Jennifer O'Hare - founder of gift box studio Belle Box Co and former Senior Merchant at TJX Companies. She shares invaluable insights into the off-price world! In this episode you'll learn about - The power of the off-price marketTips to get into off-price retailers and negotiate with the corporate buyersTips to leverage off-price brands with your inventory Plus tips from a gift buyer herself! Enjoy the chat! About Jennifer!With 18 years of experience as a retail & merchandising expert and strategic gifting partner, Jennifer O'Hare spent 14 years mastering merchandising & strategy development at the TJX Companies, sourced over $700M worth of product, and has worked with hundreds of clients on developing bespoke gifting and retail strategies that elevate brands and align with business goals. She is currently a retail industry consultant to fortune 500 companies and the founder of Belle Box Co, a corporate gifting company that helps businesses and organizations build meaningful connections and create memorable experiences.Connect with Jennifer:https://www.linkedin.com/in/jennifer-o-hare-boston/https://belleboxco.com/https://www.instagram.com/belleboxco/LET'S CONNECT!Listen to the FREE secret podcast series UNLOCKING FAIRE - Get instant access HERESee how we can work together: kristinfishercoaching.comSend me a DM on IG @kristinfishercoachingGet in touch: hello@kristinfishercoaching.com

Today's chat is about getting comfortable with your numbers and facing them head on!We're talking about how to set sales goals for your product business, and how having a sales and inventory plan can help reduce anxiety around peak sales times. We will go over how to either set a plan, or to revisit your existing plan for Holiday to make sure you feel really good about it. We will talk though how to do this by:- Having a plan for the full floorset AND specifically Black Friday and Cyber Monday- Tieing that sales plan number back to your inventory (and what to do if you have too much or not enough!)- The importance of (and magic that happens!) when you set a stretch goalEnjoy the chat! Want some help to set a sales & inventory goal in your own business? Or to strategize your business growth plan? Let's work together 1:1. My calendar is now open for Q4 & Q1 private mentorship: See the packages HERE

Have you ever found yourself sitting on a TON of inventory for a product that you thought for sure was going to be a best-seller but ended up being a total flop? We've all been there (it even happens in major corporate retail, too). But there is a way to strategically search for and test out new product ideas to find your next best-seller without losing money. In this episode of The Buyerside Chat, you'll learnTips to find white space opportunities in your product assortment How to analyze the financial sales data in your product based business AND compare with fashion trends to determine what trends you should go afterA proven strategy to test out new products (or product categories) What to do once you have found that next best-seller!Enjoy the chat!

In this episode, I sat down with Deonnah Carolus of Ecommerce Savvy to chat about all things optimization. Deonnah specializes in all things Shopify & SEO! With Q4 Holiday sales right around the corner, now is the time to optimize your product listings leveraging modern ways of using SEO to drive traffic and conversion! What you'll hear in this episode: Tips to optimize your product pages and structure your website to get the most out of SEOLeveraging how modern shoppers consume information when browsing (and how to use that knowledge to your advantage)The importance of understanding your target customer for product positioning (and tips to get inside their mindset to know what to say to get them to buy)About Deonnah:Founder of Ecommerce Savvy™, Deonnah is dedicated to helping product biz owners on Shopify become savvy, successful, independent store owners.Deonnah has been building Shopify stores for over 5 years. She has built online boutiques selling $5k per month, all the way up to enterprise web stores making over $100k per month. Some of her clients have been featured in Disney+, NFL, Vanity Fair, The Huffington Post, ESPN, GQ, Popular Science and more!Connect with Deonnah! Ecommerce Savvy PodcastInstagram @ecommercesavvyWork with DeonnahDownload her Free Shopify Optimization Checklist & WorkbookCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Have you lost sight of your goals? Are you a hamster on a wheel? Chasing shiny objects? Exhausted?With just over 5 months to go this year, now is the perfect time to pause, reflect and reset your intentions for the remainder of the year. In this episode, you'll be guided through an exercise to evaluate both your business and your personal life to create needle-mover, attainable goals. Grab the FREE Download to guide you through this episode: kristinfishercoaching.com/yearataglanceCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

What's really working in Wholesale in 2024? In this episode of the podcast, Katie Hunt, CEO of Proof to Product, shares her unique journey from building her own product brand to coaching thousands of product business owners in the wholesale business. We chat about: - The state of the wholesale industry in 2024- How to take your business temperature- What to focus on when sales are slow- How to stay true to your goals and being intentional in your business decision-makingTune in to the episode for more actionable steps and tips for business growth.About Katie!Connect with Katie:Proof To Product Podcast Instagram Work with Katie: Hello Wholesale Free Audio SeriesPaper CampCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

The key to a successful business lies in your ability to create goals and a schedule that aligns with your life goals first and foremost. In today's episode of The Buyerside Chat Podcast, I share the journey that I have been on inside my own business to shed the “corporate hustle culture” and schedule. You'll learn aboutTips to make your business work for you (not control you)Evaluating your goals to make sure that you won't have to sacrifice your top priorities in life in order to reach those goals. How to create a schedule that aligns with your life and desires. The importance of creating space in your schedule for fun and creativity. To get support and do this inside your own business with my support, put your name on the waitlist for the next round of the Product Scaling Intensive! >> Get on the PSI Waitlist HERE. Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chatted with Ciara Stokeland about the importance of focusing on: - Existing customers - Simplifying your business model - Leveraging historical sales data to make informed decisions.We also dive into strategies for managing inventory, optimizing profit margins, and navigating economic downturns.Grab a pen and enjoy the chat!About Ciara:Ciara Stokeland is an author, speaker, podcast host and 3x Ironman who has built and sold multiple businesses. She now is the founder of the Inventory Genius method - a profit-focused coaching program for inventory-based business owners.Ciara was previously on Episode 43 >> Listen HereFollow & connect with Ciara!@inventorygeniusInventory Genius PodcastInventory Genius BookCheck Out Her WebsiteCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

GET ON THE WAITLIST FOR THE FAIRE BOOTCAMP >> HERE!Are you ready for the Faire Summer Market? One of the biggest wholesale buying periods is right around the corner. The market is more saturated than ever. Oh and not to mention - it's a crazy time of year for all of us with summer kicking off, kids out of school, graduations, and just ... life! The energy that you put into your business right now needs to guarantee results. You should be laser focused on results-oriented, needle moving activities. In today's episode of the Buyerside Chat Podcast, I share my advice for the ONE thing that you can do right now in your product based business that will move the needle for your wholesale strategy. (Hint: it's to help you prepare for your Faire Summer Market sales)Enjoy the chat!LISTEN TO EPISODE #59 referenced in this episode!GET ON THE FAIRE BOOTCAMP WAITLIST! For product brand owners looking to take their wholesale growth to the next level, The Faire Bootcamp program is launching to provide detailed strategies, templates, and live coaching calls to help you engage with buyers and prepare for strategic, effective wholesale growth. This program offers a collaborative environment to connect with other entrepreneurs and drive meaningful progress in your business.Don't miss the opportunity to invest in your business and join The Faire Bootcamp to elevate your wholesale strategy. Sign up now to start your journey towards success and thrive during the upcoming summer market season. Let's make this your best market yet!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

In this episode of the Buyerside Chat Podcast, I sat down with Dianna Allen of Terra and Inventora to discuss how she scaled her candle business with just $100 to start and has since launched Inventora, an inventory and materials management system for makers. You'll hear us chat about: - The power of creating a wholesale strategy that aligns with your vision for your business- Tips to find your sweet spot for trade show success- How to find creative outlets in your business without over-investing in inventory- The importance of managing your inventory and materials to scale your business profitablyAbout Dianna!Dianna Allen founded TERRA in 2019 with only $100 to start. She has since grown the brand into a 6-figure business utilizing social media, markets, and trade shows. Along the way, Dianna also built a spin-off company, Inventora, to provide a solution to her inventory management troubles as TERRA grew.Connect with Dianna:Instagram @diannamallen @terrasimply and @inventorahqTerra Website: www.terrasimply.comInventora Website:​​ www.inventora.com/?via=kristin-fisherUSE Code BUYERSIDE20 for 20% Off of your membership!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

What if I told you that the secret to your wholesale success is as simple as building a solid relationship with your ideal buyers?I've received hundreds of pitches from brands, and I've been honored to mentor brands over the last few years on this very topic… creating a wholesale buyer outreach strategy that will ACTUALLY convert. In today's episode, I break down my top tips to creating your own strategy that is set to scale alongside your business. Here's what you'll hear…Why it's not just a numbers gameTips to find your ideal retailersHow to get organized and create a wholesale outreach tracking system that works for you and grows with you An exact communication and email outreach strategyPlus a bonus tip to measure your results!Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

Are you ready to step into your leadership role? Whether you are contemplating your first hire or you have a full team, this episode with Kira La Forgia of Paradigm Consulting will give you the clarity that you need to ensure that you and your employee(s) are protected. What you'll learn on this episode: - Stepping out of the business to allow your team to flourish and own their roles- How to craft the positions on your team to truly support your business needs- The difference between an employee and a contractor- How to have the pay conversation when transitioning from contractor to employee- Hiring with diversity in mindAnd so much more. We talked for over an hour, so this is a longer conversation than you are used to seeing on the Buyerside Chat podcast, but it is packed full of so much human resources knowledge! About Kira!With a decade of experience in People Operations in the corporate world, Kira La Forgia is no stranger to the sensitive issues involved in the human side of running a business. There's a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, Kira learned it all so you don't have to.Kira founded Paradigm to bridge the gap between corporate HR policies and the modern needs of entrepreneurs. Because Google might have almost all the answers, but it doesn't have what your unique business needs.Connect with Kira:Paradigm Consulting Website: https://www.the-paradigm.comInstagram @theparadigmmOn The Up And Up Podcast: https://podcasts.apple.com/us/podcast/on-the-up-and-up/id1661939979Download the FREE Resource mentioned on the chat here: https://www.the-paradigm.com/prior-to-the-hireCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCK FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comFollow on Instagram: @kristinfishercoachingContact: hello@kristinfishercoaching.com

What if I told you that you could make more money by selling LESS product? This episode of The Buyerside Chat Podcast is a foundational conversation around the retail buyer's skillset of editing a product collection. I share how you can look at the data in your business to determine your ideal product offering that ultimately helps to reduce decision fatigue and increase conversion and profitability. In this episode, you'll learn: The importance of removing emotion from decision making in your business. The 80/20 rule Understanding how data can help you to determine your ideal product offering How to actually pull this data And the results you will see by implementing this process in your product business. To get support and do this inside your own business with my support, put your name on the waitlist for the next round of the Product Scaling Intensive! >> Get on the PSI Waitlist HERE. Enjoy the chat!CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

Let's make email marketing simple, shall we? Today's episode is all about breaking down your marketing data to make smart email marketing decisions that save you time AND grow your list! Meet today's guest, Jessica Totillo Coster of eCommerce Badassery. In this episode, we talk about: - Your customer's journey with your product brand - Digital Advertising in 2024 and the importance of optimizing conversion - Ways to create enticing pop-up's and lead gen strategies to grow your email marketing list - How to nurture your customer beyond the boring welcome sequence - Understanding key data metrics that empower you to make smart marketing decisions You are definitely going to want to take notes while you listen in to the chat! About Jessica! Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product-based businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store now she's sharing everything she learned the hard way… so you don't have to. Jessica works 1:1 with eCommerce clients, hosts the eCommerce Badassery Podcast, and is the Founder of the Lounge, an educational membership for eCommerce Business owners. Episode Mentions: Click Here for the free gift for The Buyerside Chat listeners Connect with Jessica: Website eCommerce Badassery Podcast Instagram The Lounge eCommerce Marketing MembershipCONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

Changes are coming! There is no question that AI has changed the retail industry forever. Google has been at the forefront of leveraging AI to enhance the platform, and 2024 will bring a massive change to the Google that we all know today. I am so honored to have Nina Gibson back on the podcast to discuss the new Search Generative Experience (SGE) coming to Google. In this episode, she shares: - What changes are coming to Google - The way that these changes will impact not only how users get information but also how it will impact shopping decisions - How the changes will impact ecommerce brands - The differences between digital advertising and how these changes could affect paid advertising in the future - And what you can do right now to get your brand ready for the Google changes Nina is an SEO expert and visibility enthusiast with over 15 years of e-commerce SEO and digital marketing experience. She is passionate about helping business owners elevate their visibility (and bottom line) with smart and holistic SEO strategies. Over the past decade, she's helped generate over $100 million in organic traffic revenue for a variety of brands and businesses across industries. She's also a corporate drop-out, multi 6-figure business owner and mom living on the southern coast of Maine! To listen to the previous interview with Nina, check out episode 17 of The Buyerside Chat where we talked about creating legacy content and finding keywords. Connect with Nina! Website Instagram Download The Free Ecommerce SEO Checklist for Shopify Resources Mentioned on this episode: Google AI Experiment - YouTube Video Shopify App for Schema Markup: Schema Plus For SEO CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

What's trending for 2024? Part 2! Design trends. In last week's episode, I spoke with Jessica Richards of JMR Trend & Creative, about how trends take shape and how you can work macro and micro trends into the product that you design. In this part 2 episode today, I'm sharing what I am seeing out there as Spring 2024 design & fashion trends based on what I saw at the Winter ‘24 tradeshows in NYC and the runways. And more importantly, how to filter trends through your brand lens and work them into your product assortment and collection profitably. Enjoy the chat!CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

What's trending for 2024? In this episode, Jessica Richards of JMR Trend & Creative, shares her insights into how trend forecasting goes beyond the latest “core” trend on TikTok and can influence now only the product that you design or buy for your boutique, but also your marketing. We reminisce on our early days working together in the fashion industry, and then get into the good stuff. In this episode, Jessica shares: - Her 2024 fashion industry trend predictions - The trend forecasting process - How “core” trends form and are part of a larger trend picture - Differences in generational consumer behaviors between Millennial, Gen Z and Gen Alpha - The future of Brick & Mortar About Jessica! Jessica Richards is a trend forecaster, style storyteller, and founder of JMR trend + creative, whose synergistic focus inspires what is now and next. With an extensive background in forecasting and design for major North American retailers, she brings a forward-thinking yet commercial and brand-right viability to product and editorial content projects across the fashion and wellness industries. She has been quoted and featured as a guest expert across international media, including the New York Times, the Wall Street Journal, VOGUE, ELLE, New York Magazine, and more. She has also spoken as a trade expert for industry events, serving as a sought-after educational panelist for organizations such as MAGIC, JCK, Atlanta Apparel, NY NOW, and WWIN; as well as formerly serving as Fashion Director for the Accessories Council and its trade publication. Connect with Jessica: JMR Trend + Creative InstagramCONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

Today we are talking about Tradeshows! This episode is for both the brands and the buyers. Whether you are at the tradeshows or not, we're talking about how to maximize the tradeshow season opportunity. For the brands that attend the tradeshows, you'll get my exact email strategies to stay top of mind for buyers after the shows. For the brands that DON'T attend the tradeshows, you'll get inspired by a few ideas to help you take advantage of the biggest buying seasons of the year. And for the buyers that are buying during tradeshow season, I share a huge tip on how to breakdown your open to buy budget to make the most profitable buying decisions during and after the show. Enjoy the chat!CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

Meet Jillian Oliver, the artist & owner of Gert & Co - a stationery and home goods line inspired by her home state of Maine. Prior to Gert & Co, Jillian spent nearly a decade curating home furnishings brands and creating product for mass markets while working at a large e-commerce furniture company and later an area rug manufacturer. In today's episode of The Buyerside Chat Podcast, we're chatting about her path from corporate to entrepreneur and how her ecommerce experience has lent itself to her current success. The topics covered in this episode are: - how she walked away from corporate to focus full time on her business - removing a product from your line that is driving revenue but is not profitable or aligned with the future vision for your business (and how that makes you MORE successful) - how to cultivate a point of view for your brand and say NO to trends if they don't fit with your brand aesthetic of brand voice - understanding your ecommerce analytics and simplifying your reporting to make profitable decisions Enjoy the chat! Connect with Jillian and check out her beautiful work! Gert & Co Website Say hi on Instagram CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

Ready to scale your product biz profitably and without overwhelm? Check out The Product Scaling Intensive - Created for established product biz owners to give you mentorship and education tailored specifically for your unique business needs. In today's episode of The Buyerside Chat Podcast, we're chatting about investing in mentorship and education for your business. I got vulnerable and shared what the last few months have been like in my business, the decision I recently made to invest in my business mentor, and tips to help you determine how, when and who to invest in the growth of your business and your own personal development. The topics covered in this episode are: - how to save for mentorship - tips to identify what type of support you need at different stages of your product business - knowing how you learn best to make smart investments that work for you - and the key difference between growing and scaling Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

Introducing… The Product Scaling Intensive! (The ONLY way to work with me through Q2…) You asked. I'm answering! In today's episode of the Buyerside Chat Podcast, I'm answering your questions that were submitted on Instagram and inside The Buyerside Club. We're spilling the tea on Wholesale and Mindset while you're scaling your product brand. The topics covered in this episode are: - working with brand reps to get your product into big retail stores - production capacity for handmade products - pitching new wholesale buyers and getting authentic and creative with your messaging - mindset and “managing it all” while you're growing and scaling your product based business. Enjoy the chat!CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

The retail landscape is continuing to change and evolve as it always does. In order to stay relevant and create a brand that can scale, you must be open to evolving alongside your consumers and buyers. In today's episode of The Buyerside Chat podcast I breakdown my top 5 predictions for retail consumer trends. From technology, to marketing, to value-based shopping, these are the trends that I gathered from my research and conversations to help guide you as you set out to crush 2024 and beyond. CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

Get support to set your 2024 Growth Strategy & Goals! Join me on 1/11 for the 2024 Goal Setting & Growth Roadmap Workshop. GET YOUR TICKET HERE Now is the perfect time in your business as you're winding down the holiday season to reflect on your business and set the foundation for what's to come in the new year. In today's episode of The Buyerside Chat podcast I share my thoughts on: The importance of slowing down to speed up Recapping your financials and KPIs to create the foundation for your growth strategies How to create the space to dream and identify opportunities in your business CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chat with Mindfulness Coach Azia Whitted to help bring a bit of calm to your final push of the holiday season! In this podcast, we typically chat about strategies to grow your business and increase your profit. But in order to be able to effectively do that AND grow as the CEO of your business you need to be taking care of yourself and your mental health. Azia is a mindfulness coach, speaker, and motivator. She provides practical ways for business owners, especially women, to create calm in the midst of high demands and busy schedules. She is passionate about helping others create a life that avoids burnout and promotes well-being. Today she shares practical tips for you to implement mindfulness into your day to day. Grab a pen and enjoy the chat! Follow & Connect With Azia: @pausewithaziaaranea Azia's Website Azia's TedX Talk A GIFT FROM ME TO YOU! Shop small this holiday season! Simplified stress-free gifting with Bocu. Enjoy 15% Off Sitewide on all curated and customized gift boxes - exclusively for Buyerside Chat Podcast listeners. Code: BUYERSIDECONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chat with Nicole Swartz from Sprout Law about one of the biggest mistakes that you can make in your business - not protecting your hard work from copycats! In this episode, we chat about: The importance of trademarking What can happen if you don't trademark The trademark process itself And celebrity trademarking trends Nicole is the attorney behind Sprout Law, a law firm for women business owners. She helps women protect their brands from online copycats. Grab a pen and enjoy the chat! Follow & Connect With Nicole at Sprout Law: @sproutlaw Check Out The Sprout Law Services & Website Apply for a free consultation HERE A GIFT FROM ME TO YOU! Shop small this holiday season! Simplified stress-free gifting with Bocu. Enjoy 15% Off Sitewide on all curated and customized gift boxes - exclusively for Buyerside Chat Podcast listeners. Code: BUYERSIDECONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

Get ready to make the most of the next 6 weeks AND make your business even easier next year. Today is a special re-release of one of my favorite episodes from the vault - the pop up podcast from last holiday season that is no longer available to download! In this episode, I walk you through exactly what I do post Black Friday Cyber Monday weekend (and recommend to my coaching clients). It's broken down into into 3 parts - A hindsight: (or a recap) There are 5 buckets of this hindsight. You have your financials, your top performing styles, ecomm metrics, a quick marketing recap, and a recap of your operations & production. Your inventory- we will talk through a strategy for reorders, and what you can do to move existing inventory. And your website- I will go through what you need to un-do now that BF weekend is over, and what to check to make sure your website and emails are relevant and accurate. Grab a pen and enjoy the chat! A GIFT FROM ME TO YOU! Shop small this holiday season! Simplified stress-free gifting with Bocu. Enjoy 15% Off Sitewide on all curated and customized gift boxes - exclusively for Buyerside Chat Podcast listeners. Code: BUYERSIDECONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chat with Ciara Stokeland about profit, the Profit First method as it relates to a product based business, inventory management, key reports to have in your business, and how to identify opportunities to ultimately create a profit strategy that will make your business work for you. Ciara Stokeland is an author, speaker, podcast host and 3x Ironman who has built and sold multiple businesses. She now is the founder of the Inventory Genius method - a profit focused coaching program for inventory-based business owners. Grab a pen and enjoy the chat! Follow & Connect With Ciara: @inventorygenius Inventory Genius Podcast Inventory Genius Book Check Out Her Website A GIFT FROM ME TO YOU! Shop small this holiday season! Simplified stress-free gifting with Bocu. Enjoy 15% Off Sitewide on all curated and customized gift boxes - exclusively for Buyerside Chat Podcast listeners. Code: BUYERSIDECONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

Raise your hand if you're an over-thinker and easily overwhelmed by all of the un-confirmed decisions swirling around you during the holiday selling season! In today's episode of The Buyerside Chat podcast I share how to: Overcome decision fatigue in your product business Re-frame your thoughts around making “the right decision” How a buyer evaluates their business in-season. The “read & react” strategy. And tips to create the space in your business to review your performance and implement changes to make more profit during the holiday season. CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chat with Shelley Easter of Launch Party about how to maximize your conversion opportunity over the biggest retail sales weekend of the year - Black Friday Cyber Monday. With over 15 years of web design experience, Shelley is the owner of Launch Party, an e-commerce design studio that specializes in Shopify websites for product-based businesses and creator of Shop School, an online program for Etsy sellers and boutique owners to learn how to build and optimize their own Shopify site. In this episode, we chat about: Optimizing your product pages on Shopify to increase conversion Product Page templates that overcome customer objections Leveraging your blog content to drive customers to a sale Key apps to install on your Shopify store to help answer customer questions and reduce any friction of the sale Grab a pen and enjoy the chat! Follow & Connect With Shelley Easter on Instagram: @launchparty.live Check Out Her Website: launchparty.live and shopschool.live Shopify Apps recommended during the interview: - Judge.me - Wishlist - Restock AlertsCONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

This week on the Buyerside Chat Podcast, I chat with Kelley Kempel about all things stand-out packaging. Kelley owns Hidden Path Creative, a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. She uses her extensive corporate retail background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales. In this episode, we chat about: Behind the scenes process of creating packaging at the corporate retail level What it's really like working on packaging for celebrity collaborations What it means for a major brand to license a product line The importance of packaging for small product businesses in 2023 How you can leverage Amazon to do competitive analysis Grab a pen and enjoy the chat! Follow & Connect With Kelley Kempel on Instagram: @hiddenpathcreative Check Out Her Website: hiddenpathcreative.com Listen to Her Podcast: Product Packaging & Profit Podcast CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

The number 1 thing that a buyer is focused on while building their product assortment is PROFIT. All roads lead to profit. From the product collection itself to the investment to the way it's marketed. In today's episode of The Buyerside Chat podcast I share with you 5 tips to help you drive more profit in your product business as you approach your biggest selling season of the year - holiday! We're chatting about: Identifying your top volume driving, must-win products Evaluating your inventory investments and creating a plan to order more in-season to maximize your sales opportunities Creating a marketing plan that supports those key volume driver products Optimizing your website and customer experience And lastly… optimizing and streamlining your life to create ease during your busy season! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

Meet Kerrie Fitzgerald - she is a Marketing & visibility strategist that helps female entrepreneurs launch and scale the ecommerce store of their dreams. She is a published author and the host of top 100 marketing podcast - The Ecommerce Society Podcast. As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads. After starting her first high-end pet e-commerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time she was featured in Buzzfeed, Forbes and Mariah Carey's Christmas must haves gift guide. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle. So settle in, grab a pen and paper (because you'll want to take notes and let's dive in!) In this episode, we discussed: What it means to create a brand with a cult-like following The importance of your unique story and brand positioning Tips to create loyal, obsessed customers The role that packaging plays in your visibility And tips to increase your brand awareness effectively Follow & Connect With Kerrie Fitzgerald on Instagram: @kerrie.a.fitzgerald Check Out Her Website: kerriefitzgerald.com Listen to Her Podcast: The Ecommerce Society Podcast Get a copy of her book ON PRE-ORDER, Customer ObsessionCONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com