Podcasts about profit plan

In today's episode, I'm diving into a topic that every entrepreneur needs to understand: how to protect your business legally without spending a fortune. I may not be a lawyer, but after years of building and running multiple businesses, I've learned a lot about the legal steps small business owners need to take to stay protected and profitable.I'm sharing what I've learned about choosing the right business structure, using solid contracts and client agreements, creating essential website policies, protecting your intellectual property, and knowing when (and what kind of) business insurance makes sense. I'll also introduce you to Small Business Legal 101, a practical and affordable course taught by licensed attorney Sam Vander Wielen, available inside Startup Society.Whether you're just getting started or have been in business for a while, this episode will help you understand the key legal protections your business needs and how to get them in place without breaking the bank.Listen to the full episode to hear:The most important legal protections every small business should have in placeHow to set up contracts and agreements that actually protect youAffordable ways to safeguard your website, content, and intellectual propertyWhen you really need business insurance and when you might notWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

As I get ready for the arrival of baby number six, I've been deep in preparation mode, not just at home but inside my business too. In this episode, I'm sharing exactly how I'm setting my business up to run smoothly while I step away for maternity leave.I walk you through the behind-the-scenes projects I've been prioritizing, like creating content in advance, planning upcoming launches, and onboarding new team members. I also share how I'm using tools like AI to delegate key responsibilities such as marketing, promotion, and managing partnerships.One strategy that has been especially helpful during this season is the 12-week year system, which has allowed me to get more done in less time and stay focused on what really matters.If you're planning a break from your business or just want to streamline your operations, this episode will give you a practical look at how I'm preparing my company to thrive without me.Listen to the full episode to hear:How I'm preparing my business for maternity leaveThe specific projects I'm focusing on to keep things running smoothlyWays I'm using AI to delegate and automate key tasksHow the 12-week year system is helping me get more done in less timeWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

You can get started for free with Melio Go, or upgrade to one of their paid plans if you want even more advanced features: https://go.melio.com/gillian2025If you're a stay-at-home mom dreaming about starting your own business, I recorded this episode just for you. I'm sharing the story of how I started one of my very first online businesses, a digital product business that gave me the flexibility to earn income while staying home with my kids.In this episode, I walk you through five practical steps that will help you get your first business off the ground, even if you don't have a big budget, technical skills, or a ton of free time. These are the exact steps I followed, and they're designed to help you take action with confidence.I also talk about some of the challenges I faced, how I validated my idea before fully committing, and why creating simple systems early on made such a big difference in the long run.Whether you're just starting to think about business ideas or you're ready to make your first sale, I hope this episode gives you the encouragement and direction you need to take that next step.Listen to the full episode to hear:• Choosing a profitable business idea that fits your lifestyle• Validating your idea before investing too much time or money• Creating your first simple offer that actually sells• Making your first sales even when you're nervous or unsure• Building time-saving systems so your business can grow with youLinks & Resources:Start using Melio: https://go.melio.com/gillian2025Small Business 101: https://gillianperkins.com/free-training-small-business-101/Write a Profit Plan: http://gillianperkins.com/free-profit-planWork With Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermindStart your business with Startup Society: https://startupsociety.comWebsite: https://gillianperkins.comInstagram: @GillianZPerkins

Today is part 2 of a three part series covering what you can expect to learn during the Inventory Genius Masterclass. We're diving into how to make a Profit Plan - and we'll go even deeper into the process during the masterclass. Use this link to claim your spot! (https://www.ciarastockeland.com/inventory-genius-masterclass) Every time I run a masterclass, participants come away with so many bite-sized actionable steps they can immediately implement in their business practice. I hope you'll join in this exciting week of coaching! Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe More About the Episode Sponsor:Finding Freedom Financial Services (https://www.findingfreedomfinancial.com/) - Get help managing your business finances!

Today is part 2 of a three part series covering what you can expect to learn during the Inventory Genius Masterclass. We're diving into how to make a Profit Plan - and we'll go even deeper into the process during the masterclass. Use this link to claim your spot! (https://www.ciarastockeland.com/inventory-genius-masterclass) Every time I run a masterclass, participants come away with so many bite-sized actionable steps they can immediately implement in their business practice. I hope you'll join in this exciting week of coaching! Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe More About the Episode Sponsor:Finding Freedom Financial Services (https://www.findingfreedomfinancial.com/) - Get help managing your business finances!

This week, Paul and Mike dissect OpenAI's latest moves, discuss how AI tools are fueling a cheating crisis in education, and explain why our relationship with search is headed for a hard reset. Rapid-fire covers AI-first CEO memos, new product launches, new funding and more. Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:52 — OpenAI Abandons Plan to Become For-Profit Company 00:14:39 —  AI Is Causing a Cheating Epidemic in Schools 00:30:21 —  Apple Says AI Will Replace Search Engines 00:41:06 — OpenAI Hires CEO of Applications 00:46:33 — Sam Altman Testifies Before US Senate 00:53:53 — Fiverr CEO's Blunt AI-First Memo and More Quiet AI Layoffs 00:56:34 — AI-First Scorecards 01:00:51 — The AI Diffusion Rule Is Dead 01:04:22 — AI Product and Funding Updates 01:07:40 — Listener Question This episode is brought to you by our 2025 State of Marketing AI Report Findings Webinar.  Join us this Wednesday, May 14th, at 12 PM ET, as we unveil the findings of our 2025 State of Marketing AI Report. This is our fifth-annual report, and it's our most in-depth look yet at how marketers and business leaders are adopting AI. Register for live and on-demand access, plus an ungated copy of this year's report, at www.stateofmarketingai.com This episode is also brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more. Thanks to our sponsors, there's even a free ticket option. See the full lineup and register now at www.b2bsummit.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

In this episode, I'm sharing the top two easiest and most profitable online businesses you can start with zero experience and no budget: freelancing and coaching or consulting.I break down exactly how freelancing in roles like customer service, executive assistance, social media management, and tech support can help you start earning quickly, even if you're brand new to the online business world. I also dive into the world of coaching and consulting, exploring how you can turn your personal experience or expertise in areas like parenting, wellness, business, or tech into a thriving client-based business.You'll hear practical steps to help you get started right away, from networking and creating a simple business plan to using social media to attract your first clients. Whether you're looking to replace your income or just make some extra money on the side, this episode is packed with clear, actionable advice to help you take the first step.If you've been wondering how to break into online business without any upfront investment, this one's for you. Let's get started.Listen to the full episode to hear:The two best online businesses to start with no experience or budgetFreelancing roles that are easy to learn and quick to earn fromHow to turn your personal experience into a coaching or consulting offerActionable steps to start getting clients through networking and social mediaWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:The Easiest Business Plan Ever: https://www.gillianperkins.com/the-easiest-business-plan-everGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

I recently had the chance to switch roles and become the guest on Kwadwo Sampany Kessie's podcast The Art of Online Business. In our conversation, I shared the evolution of my business, my approach to simplifying offers, and how YouTube has played a major role in generating high-quality leads. I also gave a detailed look at my current business model, including my high-ticket coaching program, low-ticket membership, and YouTube course.We dove into the emotional challenges that come with entrepreneurship, especially during those frustrating revenue plateaus, and the strategy shifts I have made along the way. If you are interested in building a sustainable business, using YouTube to attract better leads, and maintaining a healthy balance between work and growth, this is an episode you will not want to miss!Listen to the full episode to hear:How I simplified my offers to create a more sustainable businessThe role YouTube plays in generating consistent, high-quality leadsThe emotional challenges of entrepreneurship and how I navigated revenue plateausA behind-the-scenes look at my current business model and revenue streamsWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'm diving into a question so many entrepreneurs ask themselves at some point: Why isn't my product selling? If you've ever felt like you had a great idea that just didn't gain traction, you're not alone, and the good news is, there's usually a fix.I'm breaking down the misconception that having a good idea is enough to guarantee sales. Spoiler alert: it's not. Marketing plays a huge role, and oftentimes, it's not that your idea is bad — it's that it needs a better strategy or a small (or big) pivot based on what your customers actually want.We'll look at real world examples like Instagram and Airbnb to see how successful companies started with one idea, listened to user feedback, and evolved into something that people were eager to pay for. I'm also sharing how you can apply this to your own business by using the exact strategies we teach inside Validate, my program designed to help you test, refine, and position your product for success.If you're feeling stuck or unsure why your product isn't selling like you hoped, this episode will help you reframe the problem and take actionable steps to move forward with clarity and confidence.Listen to the full episode to hear:Why having a “great idea” isn't always enough to make salesThe role of marketing in turning interest into incomeHow real businesses like Instagram and Airbnb adapted to succeedPractical steps to validate and improve your product with customer feedbackFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'm sharing how I've been using AI to turn my videos into blog posts quickly and efficiently while still keeping my unique voice. I'll tell you all about the custom AI assistants I've built with the help of AI expert Dave Heath and how they're helping me repurpose content in a way that feels authentic. No generic robotic writing, just solid blog posts that reflect my thoughts, tone, and style.You'll hear exactly how we set it all up step by step so you can do the same. Whether you're a content creator, business owner, or just someone who wants to make more of the content you've already created, I think you're going to love this.And if you want to try it for yourself, I'm also giving away a free prompt and video tutorial to help you get started.Get the free copy & paste ChatGPT prompt to build a custom GPT of your own here

Google is reinventing search through AI-driven overviews, while Amazon is aggressively pursuing Agentic AI and hybrid reasoning models. Researchers are being recognised for reinforcement learning achievements, and warnings are emerging about emotional attachments to hyper-realistic AI voices. Meanwhile, legal battles surrounding OpenAI's for-profit transition continue, and academic institutions are benefiting from initiatives like OpenAI's NextGenAI. Furthermore, Cohere has launched an impressive multilingual vision model, while incidents such as students using AI to cheat in interviews highlight ongoing ethical challenges.

This episode looks a little different. Chanie was recently joined by school leaders, just like yourself, who are ready to join the top schools that are growing enrollment by 25% without cutting rates or compromising quality.What you'll learn in this workshop replay:Profit Messaging™: How to clearly communicate your center's unique valueProfit Calendar™: Creating a systematic approach to enrollment activitiesProfit Pipeline™: Managing and converting potential families effectivelyYou can turn potential into profit.Ready to create such compelling value that families can't help but become a part of your story? Check out our NEW Enrollment Engine now! https://schoolsofexcellence.com/enrollment-engine/

OpenAI's for-profit plan includes a public benefit corporation which would strip the company's non-profit of its oversight role, Hackers injected malicious code into several Chrome extensions in a recent attack, and Apple just dropped the first eight minutes of Severance season two. It's Monday, December 30th and this is Engadget News. Learn more about your ad choices. Visit podcastchoices.com/adchoices

How much would your business change if you landed just 5 or 10 new clients? Often, we focus on vanity metrics, like our number of social media followers, thinking that more visibility automatically leads to success. While it’s important to grow your audience, the real game-changer for your business is having a consistent, predictable strategy to convert that visibility into paying clients. If you're tired of feeling like you’re hustling non-stop without seeing a sustainable return, listen in. We’re diving into how to create a 12-month profit plan that ensures you avoid the feast-or-famine cycle that so many entrepreneurs fall into. Let’s get into it! Episode 69 Timestamp Overview: 00:00 Escape the feast-or-famine cycle with a profit plan. 06:20 Start by mapping out your baseline revenue. 07:06 Identify your signature offer, plan when you will promote it. 08:37 Core systems for your customer journey ensure consistent income. 12:09 Payment plans or secondary offers smooth out your cash flow between launches. **** Enjoyed this episode? Please share it with someone who would benefit. Also, don’t forget to rate and leave a review.  Your feedback not only means the world to me, but it also helps us reach more entrepreneurs like yourself who are ready to amplify their businesses. Questions? Comments? Let’s continue the conversation over in the CEO Amplify Facebook Group. Want to share how this podcast has helped you? Shoot me an email at donna@ceoamplify.ca. I would love to hear from you.

In today's episode, Shannon dives deep into the concept of crafting a profit plan that truly drives your business forward. We're going beyond the old-school notion of restrictive budgeting and embracing a strategy that aligns your spending with your business goals. Inspired by Mike Michalowicz's Profit First methodology, Shannon will break down how you can allocate your finances into key buckets—like personnel, operations, and client acquisition—to ensure your money is working as hard as you are. Join us for actionable insights on setting yourself up for financial success, and learn how to take control of your business's bottom line with confidence.   What you'll hear in this episode: 03:34 Set targets for balanced spending allocation ranges. 09:16 Take ownership of finances amidst economic challenges.   If you like this episode, check out: Productivity Does Not Equal Profitability The Five Money Metrics You Need Where Are the Best Places to Look to Find Cost Savings?   Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

You know that Facebook Ads can be SUCH a powerful and lucrative system of client attraction for your business.But here's the reality… there's no one-size-fits-all solution when it comes to ads.In this episode of The Profitable Ads Formula, I am spilling some shocking info when it comes to paid ads, the trends we're seeing in consumer behavior, and how it's affecting marketing strategies.  Plus, I'm spilling what's working right now for our clients.If you are ready to outsource your marketing and Facebook Ads visit ⁠jackieellismarketing.com/profitplan⁠ to apply for your Profit Plan strategy call.  Or if you are ready to learn the simplest way to run your own ads visit ⁠jackieellismarketing.com/join⁠⁠.I'd love to hear from you!DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Don't be the course creator, coach, or entrepreneur overspending on paid ads and frustrated by results thinking “ads just don't work for me.”Whether you're looking for a quick fix to your “meh” or underperforming ads, or some validation that you're doing this thing right, this episode has some great actionable tips to help you uncover the real reason your ads aren't working and understand how to fix them. (And the reason might actually shock you!).If you are ready to outsource your marketing and Facebook Ads visit ⁠jackieellismarketing.com/profitplan⁠ to apply for your Profit Plan strategy call.  Or if you are ready to learn the simplest way to run your own ads visit ⁠jackieellismarketing.com/join⁠.I'd love to hear from you!DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

As the business owner, you're good at what you do for your customers. And it makes you happy. That's why you started your business.But somewhere along the way, you realized you had to figure out marketing, too.If it's not going quite the way you thought, don't worry.  It's not your fault.I'm about to debunk a big problem I see businesses making all the time when it comes to their marketing and their ads.And it's a whole lot easier to fix than you might think!!If you are ready to outsource your marketing and Facebook Ads visit ⁠jackieellismarketing.com/profitplan⁠ to apply for your Profit Plan strategy call.  Or if you are ready to learn the simplest way to run your own ads visit ⁠jackieellismarketing.com/join⁠.I'd love to hear from you!DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

The truth is that Facebook Ads are just one piece of your marketing. And if you want to increase your profit from running ads, you need to look beyond just the ad.There are so many simple opportunities to do this and we'll cover many of them in this episode. This is a CAN'T MISS episode if you really want to get the most out of your marketing efforts and stop leaving money on the table.If you are ready to outsource your marketing and Facebook Ads visit ⁠jackieellismarketing.com/profitplan⁠ to apply for your Profit Plan strategy call.  Or if you are ready to learn the simplest way to run your own ads visit ⁠jackieellismarketing.com/join⁠⁠.I'd love to hear from you!DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

In this episode of The Profitable Ads Formula, we are talking about the key factors to evaluate to know if your offer is ready to scale with ads and whether hiring and agency or DIY is the best option for you.If you are ready to outsource your marketing and Facebook Ads visit ⁠jackieellismarketing.com/profitplan⁠ to apply for your Profit Plan strategy call.  Or if you are ready to learn the simplest way to run your own ads visit ⁠jackieellismarketing.com/join⁠.I'd love to hear from you!DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Growing Your Professional Organizing Business   I am about to launch a brand new free workshop, which means I am retiring a workshop called the "Pro Organizers Profit Plan." Jen and I created this workshop to help both new and experienced organizers streamline and grow their businesses.   Key topics include overcoming common mistakes, effective marketing, personal branding, and leveraging systems and data to achieve goals.    TIME STAMPS: 00:00 Introduction and Upcoming Changes 00:23 Retiring the Pro Organizers Profit Plan Workshop 01:41 Workshop Introduction by Jen 05:12 Melissa's Journey and Workshop Goals 05:35 Friendly Competition: Polite Pro Carrie vs. Savvy Organizer Lauren 07:39 Melissa's Personal Journey to Organizing 11:05 Common Mistakes When Starting an Organizing Business 17:18 Understanding Client Needs and Expectations 22:36 The Pro Organizers Profit Plan: See, Say, Do 23:12 Pro Organizer's Profit Plan Overview 23:49 Defining Your Success 27:02 Creating a Minimal Business Launch 29:29 The Power of Branding 35:09 Marketing, Systems, and Data 40:09 Building Confidence and Overcoming Imposter Syndrome 42:38 Introducing the 'Do' System 47:28 Join the Inspired Organizer Community

Welcome to the CEO School Experience with Suneera Madhani. In this session we are all about creating YOUR 2023 Annual Operating Plan. This will let you walk into the year ahead with clarity around your decisions, a forecastable, profitable business and a plan. We're going to create the business plan you want to achieve, so you can see how you are going to get there.  The CEO School Experience Resources and Replays: https://theceoschool.co/helpful-links   Connect with Suneera Madhani:Instagram: https://www.instagram.com/suneeramadhani/  Connect with CEO School:Instagram: https://www.instagram.com/ceoschool/ YouTube: https://www.youtube.com/c/ceoschoolpodcastBest of Episode #224

In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and crafting top-notch, captivating content tailored to the informational and investigational needs of potential buyers.Our conversation spanned the current and future landscape of SEO, touching on the implications of AI-generated content and offering practical advice on content creation frequency. Kate walked me through the step-by-step process of keyword research, illuminating how to write content that secures a place on Google's rankings, and shed light on the significance of domain authority and backlinks.Furthermore, Kate shared valuable insights into the ongoing evolution of SEO, highlighting the pivotal role of brand and personal connection in content marketing. She also provided invaluable tips for amplifying and maintaining website content to ensure consistent SEO success.Listen to the full episode to hear:Insight into effective strategies for promoting online courses through SEO and content marketing.Understanding the importance of search intents, keyword research, and high-quality content creation.Practical advice on optimizing website content to rank higher on Google and improve SEO performance.Valuable insights into the evolving landscape of SEO, including the impact of AI-generated content and the role of brand and personal connection in content marketing.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Hey there, Studio Superstars! Buckle up for episode 2 where we (Chantelle and Michelle, the Studio Evolution dream team!) dive headfirst into the not-so-glamorous (but incredibly important) topic of studio profitability. Let's face it, running a studio is your passion, but let's be honest, you wouldn't mind a little financial freedom too, right?This episode throws some serious shade on the myth that studio ownership equals financial struggle. We're here to bust that myth wide open! We'll be diving deep into the 3 Fundamentals of Studio Profitability, a powerful framework that'll empower you to transform your studio from a passion project to a profit machine.Get ready to ditch the ramen noodle diet and swap it for actionable strategies! In this episode, you'll learn:Why the "studio owner struggle" narrative is a total myth (and how to avoid it!)The 3 foundational pillars of studio profitability (meet your new financial superheroes: The Profit Plan, Budget Boss, and Salary Sage!)Practical tips to implement these principles in your own studio and start seeing greenReady to stop spinning your wheels and join the elusive 8% Club (hint: it's the group of studio owners living their best financial lives)? Tune in and let Chantelle and Michelle be your secret weapons for studio success.Chapters00:00 Introduction: The Challenge of Studio Profitability04:22 Fundamental 1: More Students, More Profit? Mythbuster07:50 Fundamental 2: What to Spend Where: Know Your Limits15:40 Fundamental 3: Profit vs. Salary: Understanding the Distinction17:30 The Transformative Power of Financial Literacy21:33 Studio Evolution: Empowering Studio Owners for Financial Success Got a studio niggle right now? Leave us a voicemail, and we can help Solve Your Studio in one of our episodes. Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemailBe sure to follow us for more content perfect for Studio Owners!Instagram: @thestudioevolution YouTube: @thestudioevolutionFacebook: @TheStudioEvolutionWebsite: studioevolution.com/startALL our best!

What if I told you that there was a little project you could do in, oh... about 4 hours... that could DOUBLE your business's monthly income? Sounds too good to be true, doesn't it? Well, in this episode I'm explaining how you can do just that with my “Double your Sales Email Sequence.” I'll share detailed insights into this sequence's structure, utilizing seven specific emails to engage leads post-webinar, aiming to convert those who didn't purchase initially. From highlighting the importance of diagnosing the problem to the power of testimonials and the urgency of a last chance email, each step is designed to build trust, provide value, and ultimately, propel sales. Additionally, I offer a free PDF with the actual email content for further guidance and promote a free strategy call for personalized business growth support. My goal with this episode is to equip entrepreneurs with the tools to work less and earn more, by streamlining their sales process through an effective automated email funnel.Listen to the full episode to hear:Learn how a four-hour project could double your monthly business income.Explore the "Double your Sales Email Sequence" and its seven engaging emails.Understand key elements like problem diagnosis, testimonials, and urgency in boosting sales.Access free resources and personalized support to streamline your sales process.FREE Resources to Grow Your Online Business:Double Your Sales Sequence: https://docs.google.com/document/d/1iV-NmAwq31P2S6qRuGNUT--iDPmhQv2127PLlH9yICg/edit#heading=h.su0m48wfxurcGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

As promised, today I'm excited to share with you the webinar strategy that has directly earned me multiple six figures. Let's face it, webinars often get a bad rap... I understand the struggle and I'm here to help. In this episode, I'll teach you how to craft webinars that are engaging, beneficial, and definitely not salesy. I'll break down my four-step framework: Introduce, Educate, Overcome Objections, and Close. By the end of our chat, you'll walk away with a clear action plan on how to create a winning webinar that not only brings in the sales but propels you to six-figure success. Don't miss out – tune in now and let's elevate your webinar game together!Listen to the full episode to hear:Strategies to transform lackluster webinars into engaging and beneficial experiences.A four-step framework for crafting successful webinars: Introduce, Educate, Overcome Objections, and Close.Insights on avoiding the salesy tone and making webinars more effective for generating revenue.Actionable tips for scaling your business through webinar success, aiming for six-figure earnings.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in business ideation. Throughout the episode, I stress the significance of strategic tool selection for business expansion, advocating for essential elements like email marketing, website development, and active social media engagement. There's a lot… So let's get to it!Listen to the full episode to hear:Insights on seizing entrepreneurial opportunities in 2024Strategies for overcoming the scarcity mindset and embracing freedom in businessTips for strategic tool selection and essential elements for business growthFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

When I see business owners plan for an upcoming month or quarter, they usually plan two things: their revenue goals, and the marketing plan to get there. Unfortunately, neither of those counts as an actual profit plan to increase the amount of money you're taking home after taxes and expenses at the end of the day. In this episode, I'm sharing what goes into a profit plan, so you can build those margins over the next quarter! Are you looking for more information on building wealth with your business? Sign up for my free email newsletter, Millionaire Mondays!    Links mentioned: Pricing Calculator included in my Offers That Scale course! Sign up for my Profit Plan Challenge Get on the waitlist for my new Membership   In this episode, I cover: 0:00 Why marketing is important, but totally different from a profit plan 5:35 What it means to have a profitable business + how much profit you should be generating 10:15 Is it okay for businesses to not be profitable? 13:32 What to actually include in your profit plan 20:33 My newest offers to help you increase profitability, prioritize wellness, and build wealth from your business   I'm Sarah Young - an entrepreneur, investor, and millionaire mentor for female founders! I have over a decade of experience in helping entrepreneurs scale their businesses and build wealth at the 6- and 7-figure levels, in addition to building my own successful agency, and I started the Profit + Prosper podcast to help you do the same.  Profit + Prosper will help you make more money, save more money, and set yourself up to retire early while upgrading your life - all in a way that's fun and empowering. In each episode, I'll share tactical, strategic, and mindset tips to grow your business, increase your profit, and truly prosper in your business and in life. I hope you'll subscribe so we can Profit + Prosper together!   Connect with Sarah: Instagram Sarah Young Website Facebook YouTube Young + Co Website

In today's episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business.We cover everything from old-school methods like telling friends and going to events, to newer strategies like making sure your website shows up in Google searches and building an email list. Cheryl and I get into the nitty-gritty of referral programs, explaining the difference between them and affiliate marketing. We also chat about how joining forces with other businesses and getting involved in your community can really boost your brand.Throughout our chat, we stress the importance of having a solid plan for marketing, understanding the big picture instead of just trying random things. We also talk about the power of having other people recommend your business. Whether you're running an online store or a local shop, our talk is packed with practical tips to help you spread the word beyond social media.Listen to the full episode to hear:Discover why relying solely on social media for marketing might not be the best approach.Explore 15 alternative marketing strategies beyond social media, from traditional methods to digital techniques.Learn about the power of referral programs and how they differ from affiliate marketing.Gain insights into leveraging community involvement and cross-promotion to effectively market your business.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments.I emphasize the common habit of comparing ourselves to an ever-changing future ideal. Instead, I suggest looking back, appreciating progress from where we started. The key takeaway for me is that real joy often comes from the day-to-day efforts and dedication to a goal, rather than just reaching the end.I conclude by highlighting the importance of enjoying the process, doing my best, and finding satisfaction in ongoing personal progress. It's a simple yet powerful message about prioritizing the journey over the obsession with ultimate success.Listen in for my fresh perspective on personal growth, happiness, and the joy of continuous self-improvement.Listen to the full episode to hear:Dive into my entrepreneurial journey and where I did and didn't find happiness.Learn the concept of assessing progress by reflecting on where you started.Embrace the significance of enjoying the process.Discover how to find true happiness in the ongoing dedication and daily strides towards a goal.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com 

In today's episode, I'll be reflecting on my six-year journey to uncover effective lead generation strategies. Let's take a trip down memory lane together - do you remember how we first connected? Maybe it was through a podcast interview you stumbled upon or discovering my YouTube channel as you scrolled through your feed. I'm sharing with you how I transitioned from failed advertising attempts to focusing on four key methods: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging. Join me as I unravel the secrets behind each approach, emphasizing quality over quantity and the importance of tapping into existing audiences. I'll also shed light on the power of private advertising and the lasting benefits of SEO. Plus, don't miss out on insights into word-of-mouth marketing and a complimentary training session to scale your course sales, available on my website.Listen to the full episode to hear:Discover my six-year journey in finding effective lead generation strategies, from initial failures to successful methods.Learn about the four primary lead generation approaches: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging.Understand the importance of quality over quantity and leveraging existing audiences for better results.Gain insights into word-of-mouth marketing and access a complimentary training session to scale course sales, available on my website.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

On today's episode of the podcast I'm sharing how to build a profit plan designed for your business. If you haven't already, take our quiz to help determine your best starting point on your legal and tax journey. Head to notavglaw.com/quiz to get your results. When I started my business I was operating with a sub-500 credit score and I didn't have the greatest habits with money (still don't always, but I have the knowledge and know-how).I was in a cycle of churn and burn that was further exacerbated when I started making more money in the business. I'm not going to tell you that making more money doesn't help, but if you're not managing it well, what happens is you start spending more money on more expenses. That's why it's really important to stay off the "WTF happened to my money?" hamster wheel and get your profit sorted out sooner rather than later. When I was going through this journey I read Profit First and lots of other finance books to piece everything together. During this process I created my Unf*ck Your Biz course and wrote the first edition of my Unf*ck Your Biz book. Fast forward a few years and now we're running Unf*ck Your Biz as a signature 1-on-1 service and I'm seeing more than ever how much of a sticky issue cash flow is for people because no one teaches us these things. How do you pay yourself? Do I need a business bank account? Can I pay a business expense from my personal bank account? What if I'm an LLC instead of a sole proprietor? The list of questions goes on and on. I get asked a lot about Profit First and while I may be jealous of the brand recognition, I can't hate on the book too much because it has done a fabulous job of getting people to understand the importance of profit and to pay themselves first. It also gives a simple to follow system. The big thing Profit First has you do is open five bank accounts. I did this at one point in time and despite setting it up properly, it wasn't set up right with the bank on the back end and I was getting fined zero balance fees for zero-ing out the accounts as you're supposed to do with the Profit First method. I also found many people going through Profit First only end up implementing about half the system anyway. My biggest issue with Profit First is that while it helps with cash flow issues, it doesn't teach what you're required to do in terms of paying yourself or tax nuances based on tax and business structure. I understand why it doesn't from a legal perspective. As a tax attorney, I'm able to dive into cash flow in my book, which is a big piece of unf*cking your biz, but also dig into the nitty gritty that comes with it. If you're curious about how you should be doing all this, that's what I dive into in Profit Rx. The Profit Rx course dives into parts one, two and six of our Unf*ck Your Biz framework which is covered in the book. You can also work with us to implement the full framework 1-on-1, you can DIY it and use the book, if you just want the legal bits of the framework you can buy our Legally Launched course and if you want the tax, bookkeeping and money aspects you can buy our Profit Rx course. To give you a highlight of what's included in the book and what you can get in Profit Rx, let's look at an excerpt from the book in Chapter 18. I hate the word "budget." Ick. But creating a bucket system is like budgeting for non-budgeters. By separating your money into different buckets, you're creating a budget for each category without sitting down and saying, “I'll spend X on groceries this month, Y on eating out, etc.” Instead, your balance in any given account is your cap for spending on that category to make it easy. The basic system looks like: 1. Set up a business bank account - If you have a sole proprietorship, you're not legally required to have a separate bank account. If you have an LLC, or any other formal legal entity, maintaining a separate bank account is one of your corporate formalities and is required. 2. Dial in the profit 3. Automate your taxes - Inside Profit Rx I teach you how to calculate your quarterly tax percentage and therefore how much you should save for taxes. 4. Pay yourself - Once your tax savings are automatically taken out. I recommend that twice per month you transfer a set amount of funds from your business account to your personal account. This prioritizes your profit. After you transfer your profit, the balance remaining in your account is your allotment for expenses. If you want to take on a new business expense, you must have the funds in the biz account. In the book I dive more into detail like how to add in sales tax savings, how to adjust cash flow in a partnership, how to adjust cash flow with an S Corp, and more. To learn more about this whole process you can: Buy the Unf*ck Your Biz Book: notavglaw.com/book Join Profit Rx: Get all the lesson videos, guides and templates: notavglaw.com/profit-rx Take the quiz if you're curious where to start: notavglaw.com/quiz The main takeaways I want you to have from today's podcast is to separate your business and personal finances, start saving for taxes and start focusing on profitability and start paying yourself.

Today, I'm unveiling the five crucial elements that can either MAKE or BREAK your sales funnel. Join me as we get into these game-changing strategies that could be the difference between skyrocketing success and stagnation in your business journey. In conclusion of my business strategy series, I want to introduce you to five techniques that are absolutely crucial for building an effective and profitable sales funnel.Firstly, let's talk about Incremental Validation. This technique is all about constructing and testing individual components of your funnel to prevent catastrophic failure down the line.Next up is Win-Win Marketing. This strategy focuses on creating value for both parties involved in the transaction, ensuring that everyone comes out ahead. Then there's Perfect Timing Sales. This involves offering your product or service to customers at precisely the moment when they need it most, maximizing your chances of success.Moving on to the fourth technique, Verbatim Messaging. Here, we're talking about selling your product using the exact language that your customers use to express their needs or challenges, creating a stronger connection and resonance. And finally, we can't forget about the importance of an automated Lead Generation System. This is absolutely essential for preventing burnout and ensuring a steady stream of potential customers. I can't stress enough how vital these strategies are, especially within the context of my 100k Mastermind Program. Let's dive in!Listen to the full episode to hear:Explore the ESSENTIAL techniques for building a successful sales funnel.Learn how to avoid common pitfalls that can derail your funnel's effectiveness.Understand the importance of timing and messaging in sales to maximize customer engagement.Gain insights into implementing automation for sustainable lead generation and business GROWTH.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I dive into how you can stop trading your time for money with a system that SELLS your products for you. I stress the critical role of having a solid sales system to turn an online venture profitable. I share practical strategies for discovering and crafting products that sell, as well as pinpointing the ideal audience to target. Breaking down the sales process into three essential steps—attraction, development, and closing—I offer actionable tips on mastering each phase and building trust with your audience. I openly share my own setbacks with initial failed sales systems and how I bounced back, underscoring the importance of resilience on the path to business triumph.This is a packed episode you don't want to miss!Listen to the full episode to hear:How to STOP trading your time for money The importance of a functional sales system for online business profitabilityStrategies for finding profitable products and identifying the RIGHT audiencePractical steps to attract, develop, and close sales, while building audience trustFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Curious about the impending changes in email deliverability and their implications? Look no further! In today's episode, I speak with Alyssa Dulin, the head of Deliverability and Creator Growth at ConvertKit, regarding recent adjustments to email deliverability requirements by major providers like Gmail and Yahoo. Alyssa elaborates on the necessity of using sender domain authentication and the importance of maintaining a low spam complaint rate to prevent emails from being diverted to the spam folder.Additionally, we delve into best practices for preserving a positive domain reputation, emphasizing the significance of consistent email dispatches and the ease of configuring necessary changes through ConvertKit. Our discussion also encompasses strategies for enhancing subscriber engagement to mitigate the risk of emails being marked as spam. Don't worry, we'll guide you through all the requirements, ensuring you understand the straightforward action steps you need to take next.Listen to the full episode to hear:Insight into recent changes in email deliverability requirements by major providers like Gmail and YahooUnderstanding the importance of sender domain authentication and maintaining a low spam complaint rateBest practices for preserving a healthy domain reputation and ensuring emails reach the inboxPractical strategies for managing subscriber engagement to prevent emails from being marked as spamFREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com 

In today's episode, I'm sharing the third installment of the Business Strategy Basics series. Join me as we delve into the exciting world of finding and captivating your target market. I'll guide you through the process of identifying your audience, reaching them online, and turning them into loyal customers. We'll decode what they want and navigate the digital landscape together. Plus, get ready for some creative strategies like making valuable resources, networking with big names, and using platforms like YouTube to boost your brand's visibility. This episode is packed with practical tips to help you work smarter, earn more, and succeed in business.Listen to the full episode to hear:Discover insider secrets to pinpointing your target market with precision.Unleash the potential of online platforms to connect and convert your audience into paying customers.Dive into the art of crafting valuable resources and networking with industry influencers to elevate your brand.Explore innovative strategies like launching a YouTube channel to boost visibility and turbocharge your entrepreneurial journey.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'll be sharing my journey of navigating the intricate balance between running a $600K online business and homeschooling my five children. It's been a challenging yet rewarding experience. I delve into the idea that work tends to expand to fill the time available, a principle known as Parkinson's Law. However, I've discovered the power of essentialism – the practice of concentrating solely on the crucial tasks for greater efficiency.Throughout the episode, I'll discuss various strategies I've implemented to harmonize my professional and personal life. These range from smartly dividing responsibilities and seeking help when needed to establishing passive income systems. I've also chosen to break away from conventional work schedules, ignoring traditional holidays in favor of a more flexible approach. Ultimately, I'll share my insights on the concept of 100K funnels, which have proven instrumental in generating passive income and maintaining a balance that works for me.Listen to the full episode to hear:Discover how I navigate the intricate balance of managing a successful online business while homeschooling my five children.Delve into the concepts of Parkinson's Law.Explore a variety of practical tactics I've employed in my life to achieve balance between professional and personal responsibilities. Challenge traditional work patterns by embracing flexibility in scheduling.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I lay out seven essential rules for creating a successful business offer. The first rule emphasizes the importance of crafting the offer itself as the initial step in building a solid business foundation. Next, I highlight the significance of meeting existing market demand to ensure a genuine need for your product or service.We'll further delve into key principles like focusing on delivering a singular, significant result to make your offer stand out. I also discuss strategies for setting your business apart from competitors and explore options such as not necessarily creating the product yourself. Testing the offer before fully launching the business is another crucial aspect, and I guide you through practical approaches for this important step. Lastly, I stress the importance of pricing your offer as a premium product to position your business favorably and maximize profits.Throughout the episode, I share valuable resources and tips for brainstorming, testing, and refining your business ideas. Join me as we navigate the intricacies of crafting a compelling business offer that can elevate your entrepreneurial journey.Listen to the full episode to hear:Learn the crucial first step in building a successful business: crafting a compelling offer.Understand the importance of meeting existing market demand to ensure your product or service fulfills a genuine need.Discover strategies to make your business offer stand out, from delivering a significant result to effective differentiation from competitors.Gain insights into alternative approaches, such as not creating the product yourself, and the importance of testing your offer before fully launching your business.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

What you will learn from this episode: How to set the stage for a successful 2024  The importance of setting audacious goals and the mindset needed to achieve them Strategies for creating effective quarterly promotions for mastering sales The power of decisive action and discipline  As we wave goodbye to 2023, it's time to reflect on the wins, the lessons, and the opportunities we might have missed. In this episode, April Meese challenges you to look at what you've been avoiding and how to change that in 2024. She unveils the Japanese concept of Misogi and how one defining event can shape your entire year.   April breaks down the crucial components of reaching those big, hairy, audacious goals and shares the secret sauce to a profitable beauty business. You'll learn why your bank account reflects your self-beliefs and how to harness the power of 'I am' statements to shape your reality.   Get ready to dive into the ABCs of marketing and sales funnels, and discover how to turn your services into a compelling promotion that clients can't resist. April gives you a quiz to pinpoint what needs to be improved in your beauty business marketing. She also tackles the importance of daily client outreach and the mastery that comes from frequency.   This episode is packed with actionable insights and tough love that will push you to commit to discomfort and play to win. If you're ready to stop overthinking and start doing, to make decisions and stand by them, and to create a plan that will catapult you towards your dream business, then this is the episode for you.   Don't miss the chance to uplevel your beauty business with April's expertise. Tune in, take notes, and transform your approach to business in 2024. And if you're craving more, April offers the opportunity for a strategy call to dive deeper into personalized coaching and support. Topics Covered:   00:58 - What did you avoid last year?  04:10 - What your business bank account says about your self beliefs and discipline 06:50 - Take this quiz to help you improve your business goals for next year 12:05 - Let yourself dare to dream big 15:15 - What habits do you need to have to reach a goal 20:47 - The 3 things that determine successful marketing and sales  24:06 - Deciding on your quarterly promotions and events 29:10 - Straight talk about sales. 30:48 - The truth about unmade decisions and indecisiveness  33:35 - The one thing to commit to that will propel you forward with your business Key Takeaways:   "Your business is a direct reflection of your self-beliefs and your overall discipline. To reach your goals, you need to embody the qualities and habits of someone who has already achieved them." - April Meese   "Sales isn't something to shy away from; it's an exchange of energy and value. You will only sell to the degree that you are sold on yourself and your services." - April Meese   "We don't just dream about goals; we plan for them, and we commit to the discomfort necessary to achieve them. Playing to win means embracing the tough parts of entrepreneurship." - April Meese   Remember, dreams don't come true on their own—plans do. Are you ready to make 2024 your most successful year yet? Join April and start crafting your action plan today.  

Tired of the feast-or-famine cycle in your business? Do you get so busy serving one client that you have no time to attract the next one? In this episode, I'll guide you through the essential steps to create a 12-month profit plan. To conclude our series on planning your year, we'll walk through the essential steps of mapping out your marketing and sales system. Dive into my 5-part framework for a consistent revenue generator that will guide your customers through each step of their journey, every month. Don't have all of these 5 processes in place yet? Now you know exactly where to start for your goals this year. **** Picture this: crafting your personalized 12-month profit plan in just 3 days. Join me at the Sustainable Business Blueprint —a straightforward path to your business success. Just come to the calls and build your plan - no pre-videos, no homework. Join me from March 6-8 for three days that will transform your business game. www.ceoamplify.ca/sustainable Enjoying this podcast? Please share it with someone who would benefit. Also, don’t forget to rate and leave a review.  Your feedback not only means the world to me, but it also helps us reach more entrepreneurs like yourself who are ready to amplify their businesses. Let’s continue the conversation over in the CEO Amplify Facebook Group.  There we share more practical tips to help you leverage your time, talent and tactics allowing you to uplevel your CEO skills. https://www.facebook.com/groups/ceoamplify Questions? Comments? Want to share how this podcast has helped you? Shoot me an email at ceoamplify@gmail.com.  I would love to hear from you.  

In today's episode, I'm here to reshape the narrative around entrepreneurship. Let's acknowledge the truth – the day-to-day reality of being an entrepreneur can be quite different from the picturesque vision of absolute freedom and control over our lives.I'm not just here to talk; I'm here to share actionable strategies. My goal is to guide you on optimizing your work hours, leading to not only increased earnings but also paving the way for a more fulfilling work-life balance.Picture this journey as a quest for a new perspective on entrepreneurship. We're not just chasing the conventional notions; we're diving into the specifics. By fine-tuning our approach to work, we can unlock a realm where success isn't just measured in numbers but in the quality of our lives.So, are you ready to redefine your entrepreneurial journey? Join me as we navigate the intricacies of entrepreneurship, exploring strategies that bring about real, tangible change.Listen to the full episode to hear:Gain valuable insights into the day-to-day reality of an entrepreneur's life.Discover actionable strategies to effectively optimize your work hours for increased productivity.Explore a new perspective on work-life balance, breaking free from traditional notions.Join a transformative quest to revolutionize your approach to entrepreneurship.FREE Resources to Grow Your Online Business:The 100K Method Podcast Series: https://gillianperkins.com/the-100k-method/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'm interviewing Jenny Hoyos, the YouTube Shorts sensation with over 980 million views. Jenny unravels the secrets to YouTube Shorts success in this riveting conversation.Discover the artistry behind crafting compelling Shorts as Jenny delves into the nuances of finding the perfect story and the game-changing impact of a strong hook. Uncover the strategies she employs to create mesmerizing short videos that captivate audiences from the first frame.But that's not all—Jenny spills the beans on the behind-the-scenes magic by exploring the intricacies of YouTube analytics. Learn how she optimizes for audience retention, unraveling the mystery of keeping viewers hooked from start to finish. Delve into the financial dynamics of YouTube Shorts, gaining insights into the lucrative opportunities within this dynamic platform.Jenny's insights extend beyond the technicalities as she reflects on the power of YouTube as a transformative platform for content creators. Join her in exploring the bedrock of collaboration—trust—and the pivotal role it plays in achieving success in the digital realm. Moreover, Jenny shares her wisdom on the art of revenue diversification, revealing how it can pave the way for triumph on YouTube.This conversation isn't just a discussion; it's a roadmap to conquering YouTube Shorts, brimming with actionable insights and profound revelations. Tune in and elevate your YouTube game to unprecedented heights!Listen to the full episode to hear:Learn the secrets to crafting narratives that resonate and engage viewers right from the start.Discover the significance of a strong hook in capturing audience attention.Uncover Jenny's strategies for creating captivating short videos that leave a lasting impression. Delve into the world of YouTube analytics with Jenny as she discusses the key metrics and techniques for optimizing audience retentionFREE Resources to Grow Your Online Business:Join the Creator Fast Track waitlist: https://gillianperkins.com/cft/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ever wonder how to create a digital course that actually sells? Today, we're breaking down the dos and don'ts for digital course creators. We'll discuss how a well-thought-out sales page can boost engagement and conversion rates, making your course creation process more effective.We'll explore why it's better to focus on specific topics rather than trying to cover everything. It's all about keeping it simple and ensuring your students get the most out of your content. Learning styles matter, right? We'll talk about why tailoring your course content to different learning preferences is essential for maximum understanding and satisfaction. Lastly, we'll cover the often overlooked task of course maintenance. It may not be glamorous, but keeping your course up to date is crucial for sustained success. We'll discuss the why and how. Whether you're a seasoned creator or just starting out, this episode is your guide to creating digital courses that make sense and deliver real value to your students. Listen to the full episode to hear:Learn how aligning course design with a strong sales page boosts engagement and conversion rates.Understand the downsides of creating broad courses and the impact of niche-focused content on student satisfaction.Discover the importance of accommodating different learning styles and tips for personalized course content.Get actionable tips, including setting optimal course length, designing for easy updates, and incorporating live elements for an engaging learning experience.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Today, we're going to dive deep into my 2023 journey, exploring the strategies that proved successful, the ones that didn't quite hit the mark, and those that landed somewhere in between.Throughout this episode, I'll be sharing insights into various aspects, including my approaches to content creation, making effective price adjustments, scaling up content production, the exciting launch of a public affiliate program, and my ambitious experiment with a four-day work week. Join me as I reflect on both the wins and challenges of these endeavors.I can't stress enough the importance of authenticity in the entrepreneurial world. I'll discuss why resisting the comparison trap—whether it's with others or future self-projections—is crucial for long-term success.If you're looking to optimize your own productivity and success strategies, this episode is a must-listen. Join me, Gillian Perkins, on the Work Less, Earn More podcast, and let's navigate the entrepreneurial journey together.Listen to the full episode to hear:Get an insider's perspective as I break down the strategies that defined my 2023Explore the challenges and lessons learned from attempting a four-day work week.Discover why resisting the temptation to compare oneself to others or future self-projections is a key ingredient for sustained success.Gain valuable insights as I candidly share both triumphs and hurdles faced throughout the journey.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, Gabe Cox is interviewing me on how to write emails people want to open and read. We'll take you on a journey into the realm of email marketing, shedding light on the significance of open rates and the truth behind compelling subject lines. I'll share insights on how your identity as the sender and the history of your interactions can make or break whether your email gets opened. Building genuine relationships with your subscribers through top-notch content is absolutely crucial.When it comes to crafting emails, my focus is on getting straight to the heart of the message and convincing your subscribers why it matters. I strongly advocate for the use of personal stories to add a relatable touch, making your communication feel authentic and less like a sales pitch. Consistency in your emails is a key player in maintaining those reader relationships and building trust over time.In a surprising twist, I'll challenge the common belief that the subject line is everything. Instead, I argue that, as content creators, our real priority should be the substance of the email itself. I firmly believe that meaningful connections with readers stem from the actual content, transcending the initial allure of a catchy subject line. The big takeaway? In the world of email marketing, storytelling, authenticity, and consistent communication are the secrets to forging lasting connections.Listen to the full episode to hear:Join me as I demystify the factors influencing open rates in email marketing.Learn why consistent emailing is more than just frequency.Challenge conventional wisdom with me as we shed light on a truth often overlooked in the world of email marketing.Master the art of crafting compelling messages in your emails.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I sit down with Abbey Ashley, the founder of Virtual Savvy. Today, we're taking a deep dive into the journey of her virtual assistant training business and her advice on what to do if you find yourself caught in a slump.Imagine this: Virtual Savvy experienced a significant surge in growth during the COVID-19 pandemic. However, Abbey decided to pivot, steering the company towards a more compact and contented team.But success isn't all sunshine and rainbows. Abbey opens up about the emotional rollercoaster that accompanies rapid success, addressing both the highs and lows and the impact of past triumphs on present strategies.We'll also discuss a key ingredient in online business – building connections. Abbey emphasizes the importance of forging genuine connections in the digital realm, going beyond mere business transactions.To wrap it up, we'll talk about finding joy in the business journey. Abbey provides insights into adapting to changes in the business landscape and the importance of infusing enjoyment into your growth strategy.Listen to the full episode to hear:Learn how Abbey Ashley successfully guided her virtual assistant training business.Delve into the emotional aspects of rapid success in the business world.Explore the importance of fostering connections in the digital business landscape. Uncover the unique customer journeys and experiences associated with entrepreneurship.More about Abbey Ashley:Check out The Virtual Savvy: www.thevirtualsavvy.comThe Virtual Savvy InstagramFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'll break down the essentials of creating a winning marketing strategy for small businesses, no marketing expertise required. We'll dive into the straightforward 5W Marketing Strategy, focusing on the 'what', 'who', 'where', 'how', and 'work' aspects to consistently attract customers.Learn crucial steps like choosing the right product, identifying your key audience, deciding on the best visibility platform, and setting SMART marketing goals. I'll also share expert tips, including social media mastery, Google optimization, results tracking, and maintaining a growth mindset. Whether you're a seasoned entrepreneur or just starting, tune in to "How to Market a Small Business - The Basics" to empower your business with fundamental skills for success.Listen to the full episode to hear:The simple yet powerful 5W Marketing StrategyInsights into crucial decisions like choosing the right productExpert tips on leveraging social media effectivelyValuable advice on maintaining a growth mindset in your small business journeyFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this podcast episode, Gillian Perkins interviews Sarah Noked, an experienced online business manager and the founder of OBM School. They dive into the challenges and rewards of sustaining a business for the long haul. They reveal the strategies for sustaining business growth for over 10 years.Sarah shares her insights on repeatedly launching products, breaking down her process, strategies, and how she tweaks her approach each time. She emphasizes the importance of understanding your business's strengths and weaknesses, advocating for systematic strategies to navigate entrepreneurship. A key takeaway is Sarah's introduction of the SOP (Standard Operating Procedures) kit, a tool that streamlines operations in her business.Join the conversation to discover practical advice and firsthand experiences, as Gillian and Sarah explore the keys to achieving long-term success in the dynamic world of entrepreneurship, providing actionable insights for those aiming to keep their businesses thriving for a decade and beyond.Listen to the full episode to hear:Learn the ins and outs of long-term business success – the ups, downs, and how to make it happen!Get the scoop on Sarah Noked's secrets to launching winning products over and over.Discover how SOP (Standard Operating Procedures) kits can supercharge your business operations.Join Gillian and Sarah for real talk, personal stories, and practical tips to keep your business going strong for over a decade!More About Sarah Noked:Check out OBM School: http://www.obmschool.com/FREE Standard Operating Procedure (SOP) Starter Kit: www.obmschool.com/wlem-sopFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, we're talking about 3 fatal reasons your online course might not be selling and how to fix it. I've figured out three main issues: not enough people checking it out, not having sufficient leads, and the weird situation of having traffic but no sales.But guess what? The fix isn't about turning up the volume or being super pushy. We're keeping it chill and focused on connecting with the right people. Plus, I'll throw in some tips about tailoring your marketing to where your business is at.Let's tackle these issues together. Stick around till the end, and I've got an exclusive invite for you to join my 100K Mastermind Program.Listen to the full episode to hear:Uncover the three primary obstacles hindering the success of your online course sales.Gain practical insights into overcoming common challenges.Explore a unique perspective on boosting sales by focusing on a more relaxed and targeted approach.Understand the significance of tailoring marketing strategies to specific business stages.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Forgetting to market and prioritize making sales consistently? What about letting your schedule get so out of control that you don't give yourself any time off for months on end? Or chasing every next shiny object instead of focusing on what works in your business?What you suffer from, dear entrepreneur, is a lack of plan implementation. In the final part of this year's Best Year Ever challenge, you'll discover how to take all the insight from the previous episodes and turn them into an actionable 12-month profit plan for 2024.On this episode of Promote Yourself to CEO:6:40 - How does my 5-part framework form the foundation for your 12-month plan?11:56 - Here's where I start when I'm mapping out my 12-month big picture profit plan.13:52 - Discover how to plan out what you're going to sell and when you're going to sell it.17:28 - I reveal one thing you need to make sure you're doing throughout the year and another you need to do every month.19:57 - What do you do about any goals that aren't covered by your client growth engine?20:52 - Now that you have your big picture profit plan for the year, what's next?Mentioned in Do You Have a Month-by-Month Profit Plan for 2024?Best Year Ever ChallengeThe CEO CollectiveThe CEO Retreat90-Day CEO Operating SystemRacheal on Instagram and TikTokLeave a review on Apple Podcast