Podcasts about profit plan

In this episode, I'm diving deep into an essential question for aspiring entrepreneurs: What should your membership program actually include? Inspired by questions from dedicated listener and Startup Society member Cheryl Kosner, I'm providing valuable insights for those considering launching or enhancing their own membership offerings.I start with my own journey of creating a successful membership program, discussing the struggle that comes with deciding how much content is necessary before launching, as well as the importance of validating ideas through market research and initially adopting a minimalist approach, which goes hand-in-hand with structuring content to keep members engaged without overwhelming them. We all want to avoid a tiresome content treadmill!I highlight various phases of my membership's growth, beginning with the launch in 2018. I explain how I navigated various changes to create a sustainable program that grows alongside its members.If you're curious about how to manage content creation without burning out, you'll learn my key strategies that have allowed me to maintain quality without the constant need to produce new materials each week. I stress the importance of solid training that members can access at their own pace and show how a membership's value doesn't solely rely on the frequency of new content. Instead, sustaining engagement through community interaction and live events holds significant value, ensuring members find ongoing reasons to remain subscribed.This episode will provide you with practical insights like:- Effective strategies for launching a membership program tailored to member needs- Key decisions surrounding content creation and ongoing development- Tips for balancing content production with member engagement to avoid burnout- Ways to create lasting value in a membership beyond just new tutorials or coursesIf you're considering starting or improving your own membership program, tune in for a candid conversation that paves the way for you to build a thriving community and financial independence without sacrificing your freedom.Chapters:0:00: What should your membership actually include?1:31: The Freedom of Entrepreneurship5:19: Phases of Content Development10:01: Shifting to Guest Experts13:03: Creating Sustainable Membership Models18:59: Listener Questions and Wrap-UpWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Let's talk about how NOT to burn yourself to a crisp this Q4.If you're listening to this in real time, the retail holiday season has officially kicked off. Whether you're a product brand or an independent retailer, it's game time. Here's the thing: Q4 doesn't just reward great strategy, it exposes the cracks. It amplifies what's working and what's definitely not.In this episode, we talk about how to protect your peace and your profit through the most chaotic (and lucrative!) time of year.I'm giving you the full rundown on in-season strategy: how to be nimble with your promos, what metrics to track now (not later), and how to simplify to amplify your results without totally draining your energy.Whether you're riding high on early sales or feeling like you're drowning in to-dos, this episode is going to help you finish the year strong—without sacrificing your sanity in the process.Here's what we're diving into:Why Q4 magnifies what's working (and what's not)The biggest mindset shift I want you to make this seasonHow to audit your promos and marketing to align with what's actually sellingWhat metrics you need to track post-Cyber Monday (and why!)Tactical tips to protect your energy AND boost your revenueWhat wholesale buyers are doing right now—and how you can support themWhy doing less but better is the vibe for the rest of the yearWhether you're selling DTC, wholesale, or both, you'll walk away with actionable steps you can implement TODAY to make this your most profitable and peaceful Q4 yet.Enjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS ON FAIRE? 1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampNEED STRATEGIC SUPPORT IN YOUR BUSINESS? 1) Build out a sustainable strategy with the Goal Setting Workshop HERE2) Explore private mentorship with Kristin HERE (limited spots available)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE' HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

You know how everyone says, “Just make more money”? Yeah… but what if the real problem isn't how much you're making—it's how much you're keeping?

In this episode, I talk with Shay Brown, co-founder of Bucket List Bombshells, about building a multi-seven-figure business while embracing a four-day workweek. Shay shares insights on achieving professional success without the hustle and how her business has empowered over 10,000 women globally through efficient business practices.Key highlights include:Four-Day Workweek Benefits: how this shift has enhanced personal well-being and productivityLead Generation Strategies: their successful partner workshop model for generating leads with minimal timeLeveraging Strengths: the effective division of responsibilities between Shay and Cassie, her business partnerPersonalization in Client Engagement: the need for connection in a changing digital landscapeAdapting to Trends: observations on consumer behavior changes post-pandemicThis episode is filled with practical advice for entrepreneurs seeking balance and success. Tune in for inspiration and actionable strategies to fuel your business's growth!FREEBIE! SHAY'S DREAM CLIENT PLAYBOOK: https://bucketlistbombshells.com/worklessearnmoreShay's Website: https://bucketlistbombshells.comShay's Instagram: https://instagram.com/bucketlistbombshellsShay's Programs: https://bucketlistbombshells.com/programsRegister now for your FREE ticket to Start-Scale-Succeed 2025:https://gillianperkins.com/sss-registerChapters:0:02: Growing Your Business with Less Time1:28: Freedom and Balance in Entrepreneurship2:14: Shea Brown's Journey to Success4:06: Balancing Roles in a Business Partnership7:01: Effective Client Coaching Strategies9:17: Marketing Strategies for Online Businesses17:56; Nurturing Leads After Initial Contact23:27: Expanding Audience Beyond Workshops26:49: Understanding Product Offerings and Sales29:32: Revenue Streams and Financial Insights31:07: The Origin Story of Bucket List Bombshells39:17: Adapting to Changes in the Online Space39:46: Connecting with Shay Brown OnlineWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'm joined by success coach Gabe Cox to talk about the upcoming Start-Scale-Succeed virtual conference, scheduled for October 21-23, 2025. Designed for entrepreneurs aiming to break the $100,000 revenue milestone, the conference promises actionable strategies for a sustainable work-life balance.Gabe shares insights into the diverse agenda featuring 18 expert speakers focused on the critical stages of business: starting, scaling, and succeeding. Each day is dedicated to specific themes—foundational skills for beginners, advanced scaling techniques, and mindset strategies for success.Key highlights include:- A hybrid format allowing live interaction and on-demand access- Networking events and Q&A panels to foster community engagement- An option to upgrade to a Scale Pass for exclusive content and ongoing supportWe hope you'll join us for this enriching experience designed to empower entrepreneurs!Register now for your FREE ticket to Start-Scale-Succeed 2025:https://gillianperkins.com/sss-registerChapters:0:03: Introduction to Start, Scale, Succeed1:43: Conference Details Unveiled3:07: Conference Dates and Format4:53: Day One: Getting Started5:50: Day Two: Scaling Your Business12:03: Day Three: Succeeding in Business13:19: Daily Schedule and Kickoff14:17; Gillian's Talks Overview20:42: Scale Pass and Live Events26:32: How to Register for the Conference28:24: Closing Thoughts and InvitationWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'm tackling a common challenge for aspiring YouTubers: choosing the right channel type. This decision can often feel overwhelming, but I'm breaking it down into four distinct methods tailored to different personalities and thinking styles, empowering you to begin your channel with confidence.First, we explore the **Intersection Method**, a visual approach using a Venn diagram to find alignment between your passions, skills, and trending topics on YouTube. By combining what you love, what you excel at, and what's popular, you'll uncover channel ideas that are both compelling and marketable.Next, we examine the **Strategy First Method** for those who thrive on research. This method focuses on identifying popular but underserved niches. You'll analyze existing content to find opportunities that align with your interests, using tools like vidIQ and UberSuggest to gather insightful data for a strong channel foundation.Then, we discuss the **Backwards Engineered Business Method (BEB Method)**, essential for entrepreneurs using YouTube for marketing. This unique strategy starts with your end goals, guiding you to create content that aligns with your product or service, ensuring sustainable growth.Lastly, we cover the **Lab Method**, emphasizing experimentation. This approach allows you to test various video ideas while maintaining a consistent posting schedule, helping you identify what resonates best with your audience without committing to one concept too early.Throughout this episode, I share personal stories and practical steps for each method, encouraging you to overcome analysis paralysis and confidently launch your YouTube journey.If you're ready to dive in and start your YouTube channel, this episode offers the guidance and tools to make your ideas a reality. Let's explore how you can turn your vision into a thriving video platform!Chapters:0:06: Introduction to YouTube Channel Decisions1:13: The Intersection Method4:53: The Strategy First Method10:45: The Backwards Engineered Business Method14:45: The Lab Method18:47: Conclusion and Next StepsWant to learn 3 Secrets to Reach 1,000 Subscribers in Just 3 Months? Check out Creator Fast Track.Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I chat with Prerna Malik, co-founder of Content Bistro, about the future of email marketing in 2025. We discuss the challenges of inbox saturation and the importance of authenticity in communication as consumer behavior evolves.Prerna shares key strategies for creating engaging "Nurtured for Sales" newsletters that connect with non-buyers through storytelling, and she explores new approaches to product launches that emphasize consumer preferences.Key takeaways include:Adapting email strategies to combat overcrowded inboxesThe value of storytelling in engagementEffective audience segmentation and extended pre-launch periodsThis episode offers essential insights for both seasoned entrepreneurs and newcomers to enhance their email marketing efforts. Tune in to equip yourself with practical tools for success!Chapters:0:04: Introduction to Email Marketing Strategies4:38: The Impact of AI on Email Marketing9:35: The Importance of Unique Messaging15:32: Effective Newsletter Strategies19:38: Promoting the Start, Scale, Succeed Conference24:49: Sharing Personal Stories for Connection31:01: Modern Launch Strategies41:07: The Content Bistro Rebrand43:32: Conclusion and Resources for ListenersWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'm speaking with Pinterest marketing expert Heather Farris about optimizing Pinterest for your business in 2025. We discuss the impact of AI on the platform and why you need authentic, creator-generated content to stand out from the tidal wave of lazy AI content.Heather shares vital insights on adapting to Pinterest's algorithm changes, the importance of engaging visuals, and practical strategies for creating high-quality pins. You will learn about effective board optimization, pinning frequency, and how to streamline workflows for success.Whether you're a seasoned marketer or just starting, this episode offers essential tools to enhance your Pinterest presence and drive sales.Key takeaways include:- The importance of authentic content in the age of AI- Navigating Pinterest's algorithm updates- Effective pinning strategies and board optimization tipsTune in for actionable advice to boost your Pinterest marketing efforts!Chapters:0:15: Introduction to Pinterest1:50: The AI Impact on Pinterest2:56: Navigating AI Content Challenges6:37: Pinterest Algorithm Updates11:06: Effective Pinterest Strategies19:49: Repurposing Content for Pinterest23:27: The Start, Scale, Succeed Virtual Conference26:41: B2B and Informational Content on Pinterest38:04: Simplifying Your Pinterest Workflow39:24: Tools and Resources for Pinterest Marketing41:46: Services Offered by Heather FarrisWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'm sharing my journey of building a successful online business while raising my (now SIX) children! I'm disclosing the effective strategies that have allowed me to thrive as both a mother and an entrepreneur.Let's dive into my business model, struggles, lessons learned, and how I have managed transitions along the way. I'll also tell you the tech and tools that have supported our business and allowed us to grow.Balancing work with family life requires setting firm boundaries and delegating tasks to others effectively. There is also a lot of value in proving a concept before scaling it up and in avoiding other (potentially costly) missteps, like a few I'll share with you here!I want to provide you the key practical insights you need for launching and growing your own online business while putting family first.Tune in to hear:Effective strategies for building a sustainable online businessEssential steps for attracting and retaining customersTips for managing work-life balance as a parent and entrepreneurKey mistakes to avoid on your entrepreneurial journeyIf you're eager to grow your online business without compromising family time, this episode is a must-listen!Chapters:0:00: Introduction to My Journey1:56: Understanding My Business Model8:29: My First Customers12:23: Scaling My Business18:38: Tools and Software I Use26:42: Balancing Business and Motherhood30:34: Mistakes to Avoid34:35: Closing Thoughts and Next StepsWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

When you're just getting started with your business, it can be so tempting to spend time on all the “fun” things like designing the perfect logo, building a fancy website, or posting every day on social media. But here's the thing: those tasks don't actually move the needle when it comes to making money.In this episode, I'm sharing the common mistakes I see new entrepreneurs make that end up wasting precious time and slowing down their progress. I'll explain which activities you can safely postpone, like forming an LLC, creating complicated sales funnels, or investing in expensive software, and why focusing on them too soon can actually hold you back.Instead, I'll show you what to prioritize right now: your product, your target audience, and your sales process. These are the core essentials that will help you start earning sooner and give you the momentum to grow.If you're in the early stages of building your business, this episode will help you cut through the noise, stop spinning your wheels, and zero in on what actually matters most.Listen to the full episode to hear:The tasks that seem important but won't help you make money yetWhat to focus on first to build momentum and generate salesWhy delaying certain “official” steps can actually speed up your progressHow to avoid the distractions that hold most new entrepreneurs backWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

If you're running an online business, you already know how important it is to have systems that actually work—not just ones that look good on paper. But turning audience attention into revenue? That can feel a lot trickier.In this episode, I'm joined by business strategist Jordan Gill, the founder of Systems Saved Me. Jordan and I dig into the most common mistakes entrepreneurs make with sales conversions, why keeping your systems simple is often the smartest move, and creative ways you can personalize and position your offers to stand out.We also talk about how tools like ChatGPT can make content repurposing a whole lot easier, and why focusing on fewer platforms might just be the fastest way to see bigger results. If you're selling digital products or growing an online business, this conversation is packed with practical strategies to help you streamline, sell more, and avoid burnout.Listen to the full episode to hear:The biggest mistakes entrepreneurs make when trying to convert salesWhy simple systems are often the most effective for growthHow to personalize and position your offers so they stand outSmart ways to use AI tools (like ChatGPT) to repurpose content and save timeWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Learn more about Jordan: https://systemssavedme.comGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Choosing the right legal structure for your business can feel… overwhelming. Sole proprietorship, LLC, S corp, C corp… what do all these terms even mean? And more importantly, how do you know which one is right for YOU?When I was first starting out, I had so many questions about business structures. I didn't want to mess up something that could affect my taxes, my liability, and my long-term growth. And I know I'm not the only entrepreneur who's felt that way.That's why in today's episode of Work Less, Earn More, I'm breaking down the four most common business structures and walking you through the pros and cons of each. I'll share what I've personally learned from navigating these transitions myself, give you tips for when it makes sense to switch from one structure to another, and explain why it's so important to get professional advice from an accountant or attorney.If you've ever felt confused about what's best for your business—or you just want to be sure you're set up in the smartest way possible—this episode will clear things up.Listen to the full episode to hear:The differences between a sole proprietorship, LLC, S corp, and C corp (in plain English)The key pros and cons of each structureWhen it might make sense to switch from one structure to anotherWhy professional guidance from an accountant or attorney is essentialWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'm joined by leadership strategist and operations expert Jillian Dolberry to talk about how you can build a reliable system for making smarter decisions in your business.We dive into why reactive management can hold you back, how to make sure your choices align with your core values, and the daily habits that keep operations running smoothly. Jillian also shares practical tips for delegating, documenting processes, and avoiding the operator trap, that all-too-common mistake of trying to do everything yourself.If you've been wanting to streamline your operations, empower your team, and free up more of your time to focus on growth, this conversation is full of actionable insights you can start putting into practice today.Listen to the full episode to hear:How to make business decisions that align with your core valuesPractical ways to delegate tasks and empower your teamThe importance of documenting processes for smoother operationsHow to avoid the operator trap and free up your time for growthWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Learn more about Jillian: https://jilliandolberry.com/Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ever feel like there's just too much to do and not enough time to do it all? In this episode, I'm sharing the exact weekly planning process I use to keep my business running, homeschool my kids, and still have time to breathe.I'll walk you through how I prioritize what actually matters, set boundaries that protect my time, and build in flexibility so my week doesn't feel overwhelming. I'll also let you in on a little secret: sometimes procrastinating on purpose is the smartest move you can make.If you're looking for a simpler, more strategic way to plan your week, this episode is for you.Listen to the full episode to hear:My step-by-step weekly planning processHow I set boundaries and stay focused on prioritiesWhy I intentionally procrastinate on certain tasksTips for fitting in small tasks without losing momentumWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Ready to try Melio for yourself? You can get started with no monthly fees using their Melio Go plan, or upgrade for advanced features like batch payments, approval workflows, and W9/1099 tax tools. https://go.melio.com/gillian2025In this episode, I'm talking about how AI is reshaping content creation, for better or for worse. While it's easier than ever to churn out low-quality work, there's also huge potential to create better content faster with the right strategies. I'll share three smart ways to use AI to level up your content: coming up with ideas, repurposing across platforms, and polishing your drafts. I'll also give you a bonus tip on automating your workflow, plus introduce a tool called Lio that makes managing contractor payments simple and flexible.Listen to the full episode to hear:How AI is changing the landscape of content creationThree practical ways to use AI to streamline your content processTips for repurposing content and improving your drafts with AIA bonus tip for automating your workflow and saving timeWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'm joined by Dr. Dave Heath, founder of Human Focus AI, for a conversation about how entrepreneurs can use AI to run their businesses more efficiently. Dr. Heath shares why now is the time to start integrating AI, comparing it to the early days of the internet, and how adopting it early can give you a major advantage. We dive into practical ways to use tools like ChatGPT for content creation, quality control, and streamlining daily operations. He also explains how to build custom AI assistants tailored to your unique business needs and how to avoid some common mistakes. By the end of this episode, you'll have a clear roadmap for using AI to save time, boost productivity, and stay focused on what matters most.Listen to the full episode to hear:Why early adoption of AI can give your business a competitive edgeHow to use tools like ChatGPT for content creation and quality controlSteps to create custom AI assistants tailored to your businessCommon mistakes to avoid when integrating AI into your workflowWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Learn more about Dave: https://www.humanfocusai.com/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Join me, Beverley Simpson, a former district fitness manager turned seven-figure online business owner, as I break down a strategic approach to acquiring clients through Instagram. I'm sharing my proven methodology for health and fitness professionals looking to grow their business using Instagram's platform, whether they're focusing on in-person, online, or hybrid services.Actionable Steps/Key Takeaways:Optimize your Instagram profile with clear authority statements answering: Why should people listen to you? Will this work? Will this work for them? Do they need this now?Create conversion content in three buckets: perspective shifting, results in advance, and invitations to take actionMaintain consistent posting (3-5 times daily) using a mix of offer-forward, value-stacking, and connection piecesEngage authentically through stories and comments rather than "love bombing" potential clientsResources:Instagram Profile Optimization Training: The Best Instagram Bio and Profile for Health Pros Scaling a Profitable BusinessSchedule a Free Profit Plan Call: https://go.bsimpsonfitness.com/widget/bookings/bsimpsonfitnessCall to Action: Ready to implement these Instagram strategies in your health or fitness business? Schedule your free, no-pressure Profit Plan call with Beverly to discover how to customize this process for your specific business needs. Don't let another day go by without maximizing your Instagram presence - take action now to start attracting your ideal clients!***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

In this episode, I'm sharing a challenge that nearly every aspiring entrepreneur faces at some point: how do you choose the right product to create and sell?I'm walking you through the five-step framework I use to help my students make this decision strategically so they can confidently create a product that sells, even if they have a small audience or feel uncertain about their expertise. Whether you're thinking about creating a course, a digital product, or something else, I'll show you how to identify opportunities, filter your ideas using my Four Ps method (Problem, Person, Proven, Personal Fit), and validate your concept through real customer interactions and pre-sales.I'm also sharing a practical example from one of my students, Jane Calms, who successfully launched her first course by following these exact steps.If you've ever struggled with indecision, self-doubt, or simply having too many ideas, this episode will give you the clarity and direction you need to move forward.Use this scoring spreadsheet to decide WHICH of your product ideas to pursue: https://gillianperkins.com/choose-what-productListen to the full episode to hear:A clear, step-by-step process for choosing the right product to createHow to narrow down your ideas using the Four Ps methodPractical ways to validate your product idea before you build itEncouragement and examples to help you get started, even with a small audienceFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

319: Das erste Halbjahr ist rum - wie war's? Waschmaschine mit Schleudergang oder Erfolgsgeschichte? Jetzt stellt sich die Frage: Weitermachen wie bisher oder die Segel neu setzen und Kurs auf frisches Wachstum und mehr Gewinn nehmen?  In dieser Episode erfährst du, warum es entscheidend ist, jetzt kurz innezuhalten und für dein Experten-Business einen Plan mit Strategie und Wirkung zu entwickeln, anstatt einfach weiterzumachen wie bisher.   Der Sommer ist keine Business-Durststrecke, sondern deine strategische Geheimwaffe, um dir einen Vorsprung zu verschaffen. Lerne, wie du Klarheit, Fokus sowie eine wirksame Strategie für die kommenden Monate entwickelst, um 2025 in einen echten Umsatzknüller zu verwandeln.  Im Fox-Cast verrate ich dir, welche Erfolgshebel dir dabei helfen und welche Marketingaktionen maximale Wirkung erzielen.   Also jetzt auf Play-Taste drücken und die zweite Jahreshälfte zu deiner erfolgreichsten machen!  Shownotes:  Web: https://martina-fuchs.com/319  ► PROFIT PLAN 2.0 - deine Business-Roadmap für die 2. Halbzeit 25   Alle Infos zum Planungs-Workshop und Anmeldung findest du hier: https://www.martina-fuchs.com/profitplan25  ► STRATEGIE-CALL – Dein Weg zum Status:Ausgebucht – hol dir   deinen persönlichen Fahrplan für 0 € und  buche jetzt deinen Termin hier: https://www.martina-fuchs.com/termin  ► EXPERT BRANDING KICK START KIT   https://www.martina-fuchs.com/kit  ►Buch 1: https://www.martina-fuchs.com/statusausgebucht  ►Buch 2: https://www.martina-fuchs.com/buch  Impressum: https://martina-fuchs.com/impressum  LinkedIn: https://www.linkedin.com/in/martinafuchs Instagram: https://www.instagram.com/martinafuchs.official  Threads: https://www.threads.net/@martinafuchs.official  Facebook: https://www.facebook.com/smartzumerfolg YouTube: https://www.youtube.com/FuchsMartina 

In today's episode, I'm diving into a topic that every entrepreneur needs to understand: how to protect your business legally without spending a fortune. I may not be a lawyer, but after years of building and running multiple businesses, I've learned a lot about the legal steps small business owners need to take to stay protected and profitable.I'm sharing what I've learned about choosing the right business structure, using solid contracts and client agreements, creating essential website policies, protecting your intellectual property, and knowing when (and what kind of) business insurance makes sense. I'll also introduce you to Small Business Legal 101, a practical and affordable course taught by licensed attorney Sam Vander Wielen, available inside Startup Society.Whether you're just getting started or have been in business for a while, this episode will help you understand the key legal protections your business needs and how to get them in place without breaking the bank.Listen to the full episode to hear:The most important legal protections every small business should have in placeHow to set up contracts and agreements that actually protect youAffordable ways to safeguard your website, content, and intellectual propertyWhen you really need business insurance and when you might notWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

As I get ready for the arrival of baby number six, I've been deep in preparation mode, not just at home but inside my business too. In this episode, I'm sharing exactly how I'm setting my business up to run smoothly while I step away for maternity leave.I walk you through the behind-the-scenes projects I've been prioritizing, like creating content in advance, planning upcoming launches, and onboarding new team members. I also share how I'm using tools like AI to delegate key responsibilities such as marketing, promotion, and managing partnerships.One strategy that has been especially helpful during this season is the 12-week year system, which has allowed me to get more done in less time and stay focused on what really matters.If you're planning a break from your business or just want to streamline your operations, this episode will give you a practical look at how I'm preparing my company to thrive without me.Listen to the full episode to hear:How I'm preparing my business for maternity leaveThe specific projects I'm focusing on to keep things running smoothlyWays I'm using AI to delegate and automate key tasksHow the 12-week year system is helping me get more done in less timeWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

You can get started for free with Melio Go, or upgrade to one of their paid plans if you want even more advanced features: https://go.melio.com/gillian2025If you're a stay-at-home mom dreaming about starting your own business, I recorded this episode just for you. I'm sharing the story of how I started one of my very first online businesses, a digital product business that gave me the flexibility to earn income while staying home with my kids.In this episode, I walk you through five practical steps that will help you get your first business off the ground, even if you don't have a big budget, technical skills, or a ton of free time. These are the exact steps I followed, and they're designed to help you take action with confidence.I also talk about some of the challenges I faced, how I validated my idea before fully committing, and why creating simple systems early on made such a big difference in the long run.Whether you're just starting to think about business ideas or you're ready to make your first sale, I hope this episode gives you the encouragement and direction you need to take that next step.Listen to the full episode to hear:• Choosing a profitable business idea that fits your lifestyle• Validating your idea before investing too much time or money• Creating your first simple offer that actually sells• Making your first sales even when you're nervous or unsure• Building time-saving systems so your business can grow with youLinks & Resources:Start using Melio: https://go.melio.com/gillian2025Small Business 101: https://gillianperkins.com/free-training-small-business-101/Write a Profit Plan: http://gillianperkins.com/free-profit-planWork With Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermindStart your business with Startup Society: https://startupsociety.comWebsite: https://gillianperkins.comInstagram: @GillianZPerkins

Today is part 2 of a three part series covering what you can expect to learn during the Inventory Genius Masterclass. We're diving into how to make a Profit Plan - and we'll go even deeper into the process during the masterclass. Use this link to claim your spot! (https://www.ciarastockeland.com/inventory-genius-masterclass) Every time I run a masterclass, participants come away with so many bite-sized actionable steps they can immediately implement in their business practice. I hope you'll join in this exciting week of coaching! Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe More About the Episode Sponsor:Finding Freedom Financial Services (https://www.findingfreedomfinancial.com/) - Get help managing your business finances!

Today is part 2 of a three part series covering what you can expect to learn during the Inventory Genius Masterclass. We're diving into how to make a Profit Plan - and we'll go even deeper into the process during the masterclass. Use this link to claim your spot! (https://www.ciarastockeland.com/inventory-genius-masterclass) Every time I run a masterclass, participants come away with so many bite-sized actionable steps they can immediately implement in their business practice. I hope you'll join in this exciting week of coaching! Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe More About the Episode Sponsor:Finding Freedom Financial Services (https://www.findingfreedomfinancial.com/) - Get help managing your business finances!

This week, Paul and Mike dissect OpenAI's latest moves, discuss how AI tools are fueling a cheating crisis in education, and explain why our relationship with search is headed for a hard reset. Rapid-fire covers AI-first CEO memos, new product launches, new funding and more. Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:52 — OpenAI Abandons Plan to Become For-Profit Company 00:14:39 —  AI Is Causing a Cheating Epidemic in Schools 00:30:21 —  Apple Says AI Will Replace Search Engines 00:41:06 — OpenAI Hires CEO of Applications 00:46:33 — Sam Altman Testifies Before US Senate 00:53:53 — Fiverr CEO's Blunt AI-First Memo and More Quiet AI Layoffs 00:56:34 — AI-First Scorecards 01:00:51 — The AI Diffusion Rule Is Dead 01:04:22 — AI Product and Funding Updates 01:07:40 — Listener Question This episode is brought to you by our 2025 State of Marketing AI Report Findings Webinar.  Join us this Wednesday, May 14th, at 12 PM ET, as we unveil the findings of our 2025 State of Marketing AI Report. This is our fifth-annual report, and it's our most in-depth look yet at how marketers and business leaders are adopting AI. Register for live and on-demand access, plus an ungated copy of this year's report, at www.stateofmarketingai.com This episode is also brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more. Thanks to our sponsors, there's even a free ticket option. See the full lineup and register now at www.b2bsummit.ai. Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

In this episode, I'm sharing the top two easiest and most profitable online businesses you can start with zero experience and no budget: freelancing and coaching or consulting.I break down exactly how freelancing in roles like customer service, executive assistance, social media management, and tech support can help you start earning quickly, even if you're brand new to the online business world. I also dive into the world of coaching and consulting, exploring how you can turn your personal experience or expertise in areas like parenting, wellness, business, or tech into a thriving client-based business.You'll hear practical steps to help you get started right away, from networking and creating a simple business plan to using social media to attract your first clients. Whether you're looking to replace your income or just make some extra money on the side, this episode is packed with clear, actionable advice to help you take the first step.If you've been wondering how to break into online business without any upfront investment, this one's for you. Let's get started.Listen to the full episode to hear:The two best online businesses to start with no experience or budgetFreelancing roles that are easy to learn and quick to earn fromHow to turn your personal experience into a coaching or consulting offerActionable steps to start getting clients through networking and social mediaWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:The Easiest Business Plan Ever: https://www.gillianperkins.com/the-easiest-business-plan-everGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

I recently had the chance to switch roles and become the guest on Kwadwo Sampany Kessie's podcast The Art of Online Business. In our conversation, I shared the evolution of my business, my approach to simplifying offers, and how YouTube has played a major role in generating high-quality leads. I also gave a detailed look at my current business model, including my high-ticket coaching program, low-ticket membership, and YouTube course.We dove into the emotional challenges that come with entrepreneurship, especially during those frustrating revenue plateaus, and the strategy shifts I have made along the way. If you are interested in building a sustainable business, using YouTube to attract better leads, and maintaining a healthy balance between work and growth, this is an episode you will not want to miss!Listen to the full episode to hear:How I simplified my offers to create a more sustainable businessThe role YouTube plays in generating consistent, high-quality leadsThe emotional challenges of entrepreneurship and how I navigated revenue plateausA behind-the-scenes look at my current business model and revenue streamsWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I'm diving into a question so many entrepreneurs ask themselves at some point: Why isn't my product selling? If you've ever felt like you had a great idea that just didn't gain traction, you're not alone, and the good news is, there's usually a fix.I'm breaking down the misconception that having a good idea is enough to guarantee sales. Spoiler alert: it's not. Marketing plays a huge role, and oftentimes, it's not that your idea is bad — it's that it needs a better strategy or a small (or big) pivot based on what your customers actually want.We'll look at real world examples like Instagram and Airbnb to see how successful companies started with one idea, listened to user feedback, and evolved into something that people were eager to pay for. I'm also sharing how you can apply this to your own business by using the exact strategies we teach inside Validate, my program designed to help you test, refine, and position your product for success.If you're feeling stuck or unsure why your product isn't selling like you hoped, this episode will help you reframe the problem and take actionable steps to move forward with clarity and confidence.Listen to the full episode to hear:Why having a “great idea” isn't always enough to make salesThe role of marketing in turning interest into incomeHow real businesses like Instagram and Airbnb adapted to succeedPractical steps to validate and improve your product with customer feedbackFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I'm sharing how I've been using AI to turn my videos into blog posts quickly and efficiently while still keeping my unique voice. I'll tell you all about the custom AI assistants I've built with the help of AI expert Dave Heath and how they're helping me repurpose content in a way that feels authentic. No generic robotic writing, just solid blog posts that reflect my thoughts, tone, and style.You'll hear exactly how we set it all up step by step so you can do the same. Whether you're a content creator, business owner, or just someone who wants to make more of the content you've already created, I think you're going to love this.And if you want to try it for yourself, I'm also giving away a free prompt and video tutorial to help you get started.Get the free copy & paste ChatGPT prompt to build a custom GPT of your own here

Google is reinventing search through AI-driven overviews, while Amazon is aggressively pursuing Agentic AI and hybrid reasoning models. Researchers are being recognised for reinforcement learning achievements, and warnings are emerging about emotional attachments to hyper-realistic AI voices. Meanwhile, legal battles surrounding OpenAI's for-profit transition continue, and academic institutions are benefiting from initiatives like OpenAI's NextGenAI. Furthermore, Cohere has launched an impressive multilingual vision model, while incidents such as students using AI to cheat in interviews highlight ongoing ethical challenges.

This episode looks a little different. Chanie was recently joined by school leaders, just like yourself, who are ready to join the top schools that are growing enrollment by 25% without cutting rates or compromising quality.What you'll learn in this workshop replay:Profit Messaging™: How to clearly communicate your center's unique valueProfit Calendar™: Creating a systematic approach to enrollment activitiesProfit Pipeline™: Managing and converting potential families effectivelyYou can turn potential into profit.Ready to create such compelling value that families can't help but become a part of your story? Check out our NEW Enrollment Engine now! https://schoolsofexcellence.com/enrollment-engine/

OpenAI's for-profit plan includes a public benefit corporation which would strip the company's non-profit of its oversight role, Hackers injected malicious code into several Chrome extensions in a recent attack, and Apple just dropped the first eight minutes of Severance season two. It's Monday, December 30th and this is Engadget News. Learn more about your ad choices. Visit podcastchoices.com/adchoices

How much would your business change if you landed just 5 or 10 new clients? Often, we focus on vanity metrics, like our number of social media followers, thinking that more visibility automatically leads to success. While it’s important to grow your audience, the real game-changer for your business is having a consistent, predictable strategy to convert that visibility into paying clients. If you're tired of feeling like you’re hustling non-stop without seeing a sustainable return, listen in. We’re diving into how to create a 12-month profit plan that ensures you avoid the feast-or-famine cycle that so many entrepreneurs fall into. Let’s get into it! Episode 69 Timestamp Overview: 00:00 Escape the feast-or-famine cycle with a profit plan. 06:20 Start by mapping out your baseline revenue. 07:06 Identify your signature offer, plan when you will promote it. 08:37 Core systems for your customer journey ensure consistent income. 12:09 Payment plans or secondary offers smooth out your cash flow between launches. **** Enjoyed this episode? Please share it with someone who would benefit. Also, don’t forget to rate and leave a review.  Your feedback not only means the world to me, but it also helps us reach more entrepreneurs like yourself who are ready to amplify their businesses. Questions? Comments? Let’s continue the conversation over in the CEO Amplify Facebook Group. Want to share how this podcast has helped you? Shoot me an email at donna@ceoamplify.ca. I would love to hear from you.

In today's episode, Shannon dives deep into the concept of crafting a profit plan that truly drives your business forward. We're going beyond the old-school notion of restrictive budgeting and embracing a strategy that aligns your spending with your business goals. Inspired by Mike Michalowicz's Profit First methodology, Shannon will break down how you can allocate your finances into key buckets—like personnel, operations, and client acquisition—to ensure your money is working as hard as you are. Join us for actionable insights on setting yourself up for financial success, and learn how to take control of your business's bottom line with confidence.   What you'll hear in this episode: 03:34 Set targets for balanced spending allocation ranges. 09:16 Take ownership of finances amidst economic challenges.   If you like this episode, check out: Productivity Does Not Equal Profitability The Five Money Metrics You Need Where Are the Best Places to Look to Find Cost Savings?   Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

The truth is that Facebook Ads are just one piece of your marketing. And if you want to increase your profit from running ads, you need to look beyond just the ad.There are so many simple opportunities to do this and we'll cover many of them in this episode. This is a CAN'T MISS episode if you really want to get the most out of your marketing efforts and stop leaving money on the table.If you are ready to outsource your marketing and Facebook Ads visit ⁠jackieellismarketing.com/profitplan⁠ to apply for your Profit Plan strategy call.  Or if you are ready to learn the simplest way to run your own ads visit ⁠jackieellismarketing.com/join⁠⁠.I'd love to hear from you!DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

In this episode of The Profitable Ads Formula, we are talking about the key factors to evaluate to know if your offer is ready to scale with ads and whether hiring and agency or DIY is the best option for you.If you are ready to outsource your marketing and Facebook Ads visit ⁠jackieellismarketing.com/profitplan⁠ to apply for your Profit Plan strategy call.  Or if you are ready to learn the simplest way to run your own ads visit ⁠jackieellismarketing.com/join⁠.I'd love to hear from you!DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

As the business owner, you're good at what you do for your customers. And it makes you happy. That's why you started your business.But somewhere along the way, you realized you had to figure out marketing, too.If it's not going quite the way you thought, don't worry.  It's not your fault.I'm about to debunk a big problem I see businesses making all the time when it comes to their marketing and their ads.And it's a whole lot easier to fix than you might think!!If you are ready to outsource your marketing and Facebook Ads visit ⁠jackieellismarketing.com/profitplan⁠ to apply for your Profit Plan strategy call.  Or if you are ready to learn the simplest way to run your own ads visit ⁠jackieellismarketing.com/join⁠.I'd love to hear from you!DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Don't be the course creator, coach, or entrepreneur overspending on paid ads and frustrated by results thinking “ads just don't work for me.”Whether you're looking for a quick fix to your “meh” or underperforming ads, or some validation that you're doing this thing right, this episode has some great actionable tips to help you uncover the real reason your ads aren't working and understand how to fix them. (And the reason might actually shock you!).If you are ready to outsource your marketing and Facebook Ads visit ⁠jackieellismarketing.com/profitplan⁠ to apply for your Profit Plan strategy call.  Or if you are ready to learn the simplest way to run your own ads visit ⁠jackieellismarketing.com/join⁠.I'd love to hear from you!DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

You know that Facebook Ads can be SUCH a powerful and lucrative system of client attraction for your business.But here's the reality… there's no one-size-fits-all solution when it comes to ads.In this episode of The Profitable Ads Formula, I am spilling some shocking info when it comes to paid ads, the trends we're seeing in consumer behavior, and how it's affecting marketing strategies.  Plus, I'm spilling what's working right now for our clients.If you are ready to outsource your marketing and Facebook Ads visit ⁠jackieellismarketing.com/profitplan⁠ to apply for your Profit Plan strategy call.  Or if you are ready to learn the simplest way to run your own ads visit ⁠jackieellismarketing.com/join⁠⁠.I'd love to hear from you!DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Growing Your Professional Organizing Business   I am about to launch a brand new free workshop, which means I am retiring a workshop called the "Pro Organizers Profit Plan." Jen and I created this workshop to help both new and experienced organizers streamline and grow their businesses.   Key topics include overcoming common mistakes, effective marketing, personal branding, and leveraging systems and data to achieve goals.    TIME STAMPS: 00:00 Introduction and Upcoming Changes 00:23 Retiring the Pro Organizers Profit Plan Workshop 01:41 Workshop Introduction by Jen 05:12 Melissa's Journey and Workshop Goals 05:35 Friendly Competition: Polite Pro Carrie vs. Savvy Organizer Lauren 07:39 Melissa's Personal Journey to Organizing 11:05 Common Mistakes When Starting an Organizing Business 17:18 Understanding Client Needs and Expectations 22:36 The Pro Organizers Profit Plan: See, Say, Do 23:12 Pro Organizer's Profit Plan Overview 23:49 Defining Your Success 27:02 Creating a Minimal Business Launch 29:29 The Power of Branding 35:09 Marketing, Systems, and Data 40:09 Building Confidence and Overcoming Imposter Syndrome 42:38 Introducing the 'Do' System 47:28 Join the Inspired Organizer Community

Welcome to the CEO School Experience with Suneera Madhani. In this session we are all about creating YOUR 2023 Annual Operating Plan. This will let you walk into the year ahead with clarity around your decisions, a forecastable, profitable business and a plan. We're going to create the business plan you want to achieve, so you can see how you are going to get there.  The CEO School Experience Resources and Replays: https://theceoschool.co/helpful-links   Connect with Suneera Madhani:Instagram: https://www.instagram.com/suneeramadhani/  Connect with CEO School:Instagram: https://www.instagram.com/ceoschool/ YouTube: https://www.youtube.com/c/ceoschoolpodcastBest of Episode #224

In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and crafting top-notch, captivating content tailored to the informational and investigational needs of potential buyers.Our conversation spanned the current and future landscape of SEO, touching on the implications of AI-generated content and offering practical advice on content creation frequency. Kate walked me through the step-by-step process of keyword research, illuminating how to write content that secures a place on Google's rankings, and shed light on the significance of domain authority and backlinks.Furthermore, Kate shared valuable insights into the ongoing evolution of SEO, highlighting the pivotal role of brand and personal connection in content marketing. She also provided invaluable tips for amplifying and maintaining website content to ensure consistent SEO success.Listen to the full episode to hear:Insight into effective strategies for promoting online courses through SEO and content marketing.Understanding the importance of search intents, keyword research, and high-quality content creation.Practical advice on optimizing website content to rank higher on Google and improve SEO performance.Valuable insights into the evolving landscape of SEO, including the impact of AI-generated content and the role of brand and personal connection in content marketing.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

What if I told you that there was a little project you could do in, oh... about 4 hours... that could DOUBLE your business's monthly income? Sounds too good to be true, doesn't it? Well, in this episode I'm explaining how you can do just that with my “Double your Sales Email Sequence.” I'll share detailed insights into this sequence's structure, utilizing seven specific emails to engage leads post-webinar, aiming to convert those who didn't purchase initially. From highlighting the importance of diagnosing the problem to the power of testimonials and the urgency of a last chance email, each step is designed to build trust, provide value, and ultimately, propel sales. Additionally, I offer a free PDF with the actual email content for further guidance and promote a free strategy call for personalized business growth support. My goal with this episode is to equip entrepreneurs with the tools to work less and earn more, by streamlining their sales process through an effective automated email funnel.Listen to the full episode to hear:Learn how a four-hour project could double your monthly business income.Explore the "Double your Sales Email Sequence" and its seven engaging emails.Understand key elements like problem diagnosis, testimonials, and urgency in boosting sales.Access free resources and personalized support to streamline your sales process.FREE Resources to Grow Your Online Business:Double Your Sales Sequence: https://docs.google.com/document/d/1iV-NmAwq31P2S6qRuGNUT--iDPmhQv2127PLlH9yICg/edit#heading=h.su0m48wfxurcGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

As promised, today I'm excited to share with you the webinar strategy that has directly earned me multiple six figures. Let's face it, webinars often get a bad rap... I understand the struggle and I'm here to help. In this episode, I'll teach you how to craft webinars that are engaging, beneficial, and definitely not salesy. I'll break down my four-step framework: Introduce, Educate, Overcome Objections, and Close. By the end of our chat, you'll walk away with a clear action plan on how to create a winning webinar that not only brings in the sales but propels you to six-figure success. Don't miss out – tune in now and let's elevate your webinar game together!Listen to the full episode to hear:Strategies to transform lackluster webinars into engaging and beneficial experiences.A four-step framework for crafting successful webinars: Introduce, Educate, Overcome Objections, and Close.Insights on avoiding the salesy tone and making webinars more effective for generating revenue.Actionable tips for scaling your business through webinar success, aiming for six-figure earnings.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in business ideation. Throughout the episode, I stress the significance of strategic tool selection for business expansion, advocating for essential elements like email marketing, website development, and active social media engagement. There's a lot… So let's get to it!Listen to the full episode to hear:Insights on seizing entrepreneurial opportunities in 2024Strategies for overcoming the scarcity mindset and embracing freedom in businessTips for strategic tool selection and essential elements for business growthFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business.We cover everything from old-school methods like telling friends and going to events, to newer strategies like making sure your website shows up in Google searches and building an email list. Cheryl and I get into the nitty-gritty of referral programs, explaining the difference between them and affiliate marketing. We also chat about how joining forces with other businesses and getting involved in your community can really boost your brand.Throughout our chat, we stress the importance of having a solid plan for marketing, understanding the big picture instead of just trying random things. We also talk about the power of having other people recommend your business. Whether you're running an online store or a local shop, our talk is packed with practical tips to help you spread the word beyond social media.Listen to the full episode to hear:Discover why relying solely on social media for marketing might not be the best approach.Explore 15 alternative marketing strategies beyond social media, from traditional methods to digital techniques.Learn about the power of referral programs and how they differ from affiliate marketing.Gain insights into leveraging community involvement and cross-promotion to effectively market your business.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments.I emphasize the common habit of comparing ourselves to an ever-changing future ideal. Instead, I suggest looking back, appreciating progress from where we started. The key takeaway for me is that real joy often comes from the day-to-day efforts and dedication to a goal, rather than just reaching the end.I conclude by highlighting the importance of enjoying the process, doing my best, and finding satisfaction in ongoing personal progress. It's a simple yet powerful message about prioritizing the journey over the obsession with ultimate success.Listen in for my fresh perspective on personal growth, happiness, and the joy of continuous self-improvement.Listen to the full episode to hear:Dive into my entrepreneurial journey and where I did and didn't find happiness.Learn the concept of assessing progress by reflecting on where you started.Embrace the significance of enjoying the process.Discover how to find true happiness in the ongoing dedication and daily strides towards a goal.FREE Resources to Grow Your Online Business:Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com 

In today's episode, I'll be reflecting on my six-year journey to uncover effective lead generation strategies. Let's take a trip down memory lane together - do you remember how we first connected? Maybe it was through a podcast interview you stumbled upon or discovering my YouTube channel as you scrolled through your feed. I'm sharing with you how I transitioned from failed advertising attempts to focusing on four key methods: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging. Join me as I unravel the secrets behind each approach, emphasizing quality over quantity and the importance of tapping into existing audiences. I'll also shed light on the power of private advertising and the lasting benefits of SEO. Plus, don't miss out on insights into word-of-mouth marketing and a complimentary training session to scale your course sales, available on my website.Listen to the full episode to hear:Discover my six-year journey in finding effective lead generation strategies, from initial failures to successful methods.Learn about the four primary lead generation approaches: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging.Understand the importance of quality over quantity and leveraging existing audiences for better results.Gain insights into word-of-mouth marketing and access a complimentary training session to scale course sales, available on my website.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Today, I'm unveiling the five crucial elements that can either MAKE or BREAK your sales funnel. Join me as we get into these game-changing strategies that could be the difference between skyrocketing success and stagnation in your business journey. In conclusion of my business strategy series, I want to introduce you to five techniques that are absolutely crucial for building an effective and profitable sales funnel.Firstly, let's talk about Incremental Validation. This technique is all about constructing and testing individual components of your funnel to prevent catastrophic failure down the line.Next up is Win-Win Marketing. This strategy focuses on creating value for both parties involved in the transaction, ensuring that everyone comes out ahead. Then there's Perfect Timing Sales. This involves offering your product or service to customers at precisely the moment when they need it most, maximizing your chances of success.Moving on to the fourth technique, Verbatim Messaging. Here, we're talking about selling your product using the exact language that your customers use to express their needs or challenges, creating a stronger connection and resonance. And finally, we can't forget about the importance of an automated Lead Generation System. This is absolutely essential for preventing burnout and ensuring a steady stream of potential customers. I can't stress enough how vital these strategies are, especially within the context of my 100k Mastermind Program. Let's dive in!Listen to the full episode to hear:Explore the ESSENTIAL techniques for building a successful sales funnel.Learn how to avoid common pitfalls that can derail your funnel's effectiveness.Understand the importance of timing and messaging in sales to maximize customer engagement.Gain insights into implementing automation for sustainable lead generation and business GROWTH.FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I dive into how you can stop trading your time for money with a system that SELLS your products for you. I stress the critical role of having a solid sales system to turn an online venture profitable. I share practical strategies for discovering and crafting products that sell, as well as pinpointing the ideal audience to target. Breaking down the sales process into three essential steps—attraction, development, and closing—I offer actionable tips on mastering each phase and building trust with your audience. I openly share my own setbacks with initial failed sales systems and how I bounced back, underscoring the importance of resilience on the path to business triumph.This is a packed episode you don't want to miss!Listen to the full episode to hear:How to STOP trading your time for money The importance of a functional sales system for online business profitabilityStrategies for finding profitable products and identifying the RIGHT audiencePractical steps to attract, develop, and close sales, while building audience trustFREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins