The Clinical Entrepreneur

As wellness practitioners, we care deeply - sometimes too deeply. So what do you do when the people you love won't take your advice? In this vulnerable episode, I'm sharing what happened when my own parents rejected the help I offered, and how I'm learning to keep my heart soft without carrying the weight of other people's choices. We'll explore: Why patients (or loved ones) reject help - even when they ask for it What it means to “plant the seed” without attachment 3 mindset shifts to protect your heart and keep your peace A powerful reminder: you're not a failure - you're just not their person right now This is the episode every practitioner needs when their heart is hurting.  

If you're wondering why your patients ghost after a great first visit, this episode is for you. In today's show, I'm sharing my 3-step follow-up system that builds trust, boosts patient compliance, and turns casual clients into loyal, long-term patients. You'll learn when to reach out, what to say, and how to keep track of it all, even if you're running your practice solo. Plus, I'll share real-life message examples and ideas to personalize your touchpoints without burning out. This is one of the most overlooked parts of running a practice - and it's also one of the easiest ways to stand out and grow a business you love.  

Let's be honest… “networking” probably makes you think of awkward small talk, forced smiles, and some guy handing you his business card while telling you about his “next big thing.” Hard pass, right? But here's the truth: referral marketing is still one of the most powerful ways to grow your practice - especially if you do it with heart. In this episode, we're flipping the typical networking script and turning it into something that feels natural, generous, and actually fun. Whether you're a solo practitioner with zero time or you're just not sure where to start, I'm showing you how to build meaningful referral relationships that bring patients through your door consistently - without feeling like a desperate weirdo. Here's what we cover: Why most referral efforts fail (and how to avoid common mistakes) How to connect with the right people, authentically and without pressure What to say in emails or DMs that get noticed (and feel good sending) How to stay top of mind without being annoying The simple tracking system that keeps your networking strategy organized and intentional  PLUS: I've got two free resources waiting for you: 1. Referral Connection Tracker 2. Referral Email Templates + DM Scripts This is your sign to stop waiting for patients to magically find you… and start building a referral system that works on autopilot.

What do you do when the business you've built no longer feels aligned - and the only way forward is to work through the mess and start over? In this powerful episode of The Clinical Entrepreneur, Dr. Lindsay Erickson shares her journey of leaving a long-standing business relationship, starting over as a solo practitioner, and navigating one of the hardest seasons of her professional life.   With honesty, grit, and zero sugarcoating, Lindsay opens up about: ✅ The moment she knew it was time to go solo ✅ How she designed systems to support her growth ✅ The emotional blow of losing her top employee overnight ✅ How automation helped save her practice ✅ And the mindset shift that pulled her out of burnout   If you're facing a big decision, feeling stuck, or struggling to bounce back from your own version of “rock bottom,” this episode is for you.  

The Gut Revolution: What the Latest Science Tells Us The gut microbiome continues to be a hot topic for researchers worldwide. The newest research from 2025 is rewriting the playbook on how we understand health, disease, and everything in between. In this episode, I'm unpacking 8 fascinating new studies on the microbiome, covering everything from teenage gut health and menopause metabolism to fermented foods, the role of fiber, oral-gut connections, and even pediatric hypertension. Whether you're supporting hormone balance, detox, metabolism, or immune health, these studies will give you a fresh perspective and a better understanding of how to implement gut health protocols in practice. Here's what we'll cover: ✅ How C-section delivery and screen time alter teenage microbiome ✅ The fetal microbiome during gestation, thanks to mom ✅ Menopausal microbiota and what it means for mood + metabolism ✅ Green coffee extract for gut-induced obesity (yep, it's real) ✅ Oral health, periodontitis, and the role of gut health ✅ The correlation between hypertension in kids and an altered microbiome  ✅ Surprising ‘information' (albeit incorrect) about fermented foods, antibiotics, and the gut

From mast cells and microplastics to bile acids and B1 - this episode is a clinical deep dive you won't want to miss. If you're a wellness practitioner who loves learning the why behind what's happening in your patients' bodies, you're going to love this one. In this solo episode, I'm recapping some of the most cutting-edge insights I gathered at a recent CellCore clinical conference - and trust me, this one's packed.   We're talking about:

“What should I even say in an email?” If that question has ever stopped you from sending regular emails to your patients, this episode is for you. In today's episode of The Clinical Entrepreneur, we're talking about how to use AI to write a simple, effective nurture email series that actually sounds like you. You'll learn how to train your AI to know your voice, your values, and your patients - so you're not starting from scratch every time. Here's what you'll learn: ✨ What a nurture series is (and why every practice needs one) ✨ Why email still outperforms social media for trust + conversions ✨ The 5 steps to “train” your AI to write like you ✨ How to batch your emails in a single afternoon ✨ What to say, how to say it, and where to put it! If writing emails makes you cringe or freeze, this episode will change the way you think about marketing. And if you've been ignoring your email list, now's the time to show it some love.

You don't need a sales funnel. You don't need a VA. And you definitely don't need a huge Instagram following to grow your practice. What you do need? A way to get in front of a new group of people who already care about what you have to say. And that's exactly what being a podcast guest does. In this episode, I'm spilling the tea on why being a guest on someone else's podcast is one of the best (and most overlooked) marketing strategies for wellness practitioners like you.  Whether you're flying solo, in the process of scaling your practice, or just starting out, this is something you can do right now to get your name out there, build trust, and get more eyes on your practice in the most organic way possible. I'm breaking it all down step by step - no PR team required.   Here's What You'll Learn in This Episode: ✨ Why you don't need to be famous to land a podcast spot ✨ How to find the right podcasts (even if you're brand new) ✨ What to say in your pitch (with a copy/paste email template!) ✨ Topic ideas that get instant attention ✨ What to do after the episode airs to turn listeners into warm leads   If you've been stuck trying to “do more marketing,” this episode is your permission slip to try something different - and likely way more effective. Want More Support? Here's Where You Can Find It:

If the word “marketing” makes you break out in hives, you are not alone. Most wellness practitioners didn't get into this work because they wanted to become full-time marketers, post 24/7 on Instagram, or host flashy online events. You're here to help people heal - not become a content-producing machine. But here's the thing: if no one knows who you are or what you do, it's going to be really hard to grow the practice (and life) you want. The good news? You don't need complicated tech, a big ad budget, or a virtual assistant just to show up online. In fact, some of the most effective marketing strategies right now are also the simplest. In this episode of The Clinical Entrepreneur, I'm giving you 10 of the best, high-impact ways to market your practice - especially if you're a team of one, short on time, and allergic to self-promotion.  Here's What You'll Learn in This Episode: ✨How to create trust-building content without being on social all day ✨The four (maybe five) emails that encourage the reader to schedule ✨Why mini workshops and casual Q&As beat webinars every time ✨Where to post and share your free offer for maximum visibility This is for the practitioner who wants to stay in their zone of genius - serving patients - and have a practice that stays full without grinding it out online. Want More Support? Here's Where You Can Find It:

Think free downloads are outdated? Think again. One small, helpful resource can completely change how people see your practice - and how easy it is for them to say “yes” to working with you. In this episode of The Clinical Entrepreneur, I'm walking you through exactly how to create and use free resources (without the marketing lingo, tech overwhelm, or perfectionism). We're talking checklists, mini-guides, or short videos that solve one small problem and make a big impact.   Here's What You'll Learn in This Episode: ✅ What a free resource actually is (and why I'm ditching the term ‘lead magnet') ✅ How one simple freebie can build incredible trust and get people on your email list FAST ✅ Real-life examples of how to use them online and in your office ✅ Why done is better than perfect - and how to get your freebie out into the world ASAP If you've ever thought, “I don't have time to market,” this episode will show you how to market smarter - not harder.

Ever feel like social media is a full-time job you never signed up for?

Let's be honest - your website and social media might be due for a glow-up. If it's been collecting digital dust or just doesn't reflect how amazing you are, this is your nudge to finally make it happen. Because here's the truth: your online presence is often the first impression potential patients get. And if it's cluttered, unclear, or outdated, they're probably bouncing before they ever book. But don't stress! This episode is your no-overwhelm guide to creating a website and social media presence that actually works for you - not against you. In this episode, I'm breaking down exactly what to fix, what to ditch, and what to upgrade to create a polished, professional, and patient-focused digital experience that builds trust, drives visibility, and gets you more bookings (

I'll admit it - I was the biggest roadblock in my own business. When I asked my team what wasn't working, all roads led straight back to me. And honestly? It stung. But it also revealed the exact places where I needed to step back, delegate, and stop micromanaging. And here's what I realized: Most wellness practitioners - whether they have a team or are working solo - are the biggest bottlenecks in their own business. Why? Because we care. A lot.

Are you playing it too safe in your practice? Trying to help everyone with everything - afraid to draw a line in the sand? Here's the truth: If you don't take a stand, you'll blend into the background. And in today's crowded wellness space, that's the last thing you want. Think about the most well-known leaders in our field. They all have something in common: They're not afraid to plant their flag. Whether it's advocating for whole food nutrition, rejecting synthetic supplements, or challenging mainstream health narratives, these practitioners have built authority and trust by standing firm in their convictions. But here's where most wellness practitioners get stuck: They don't want to alienate anyone. So they play small, water down their message, and try to please everyone. And in doing so? They attract no one. I get it - having strong opinions can feel risky. But taking a stand isn't about being divisive. It's about being clear. It's about owning your expertise, backing it up with knowledge, and attracting the exact patients who need what you offer. Here's What You'll Learn in This Episode: ✅Why declaring your beliefs attracts the right patients (and repels the wrong ones - on purpose!) ✅ How to identify the hill you're willing to die on in your practice ✅Why your strong opinions make you an authority, not a liability ✅How to share your stance without being polarizing or alienating everyone Key Takeaways: ✨ Your strong opinions build trust & authority - Standing firm in your beliefs makes you a go-to expert, not a liability. ✨ Playing it safe attracts no one - Watering down your message won't help you grow. People connect with boldness & clarity. ✨ Clarity attracts the right patients - When you stand for something, the right people will be drawn to you - and the wrong ones will self-select out. ✨ Confidence in your message is key - Back your stance with knowledge, research, and patient outcomes, and watch your practice thrive. Here's Where You'll Find the Support You Need:

Ever had a patient disappear into thin air? One minute, they're all in, excited about their treatment plan, and the next - GHOSTED. No calls, no follow-ups, no explanation.

Have you ever noticed that once your patients start feeling a little better….. POOF - they vanish into thin air before they reach their full health potential? Or maybe you find yourself giving the exact same recommendations over and over (and over) again?

If you've ever hired someone thinking they were a total rockstar only to realize later that they were actually a walking disaster - oh, friend, you are not alone. In addition to my coaching and clinical training biz for wellness practitioners, I have another ‘side gig' that's a brick and mortar business in Seattle. And as it turns out, finding the right people has been harder than I thought. After going through eight employees in 11 months (yes, you read that right), I've learned some major lessons about leadership, hiring, and how NOT to let a business turn into a therapy session.

If creating content makes you want to scream into a pillow or run in the opposite direction, you're not alone.

Raise your hand if your to-do list looks more like a never-ending black hole.

Let's be honest - marketing your practice without knowing who you're talking to is like throwing spaghetti at a wall and hoping for the best.  (And let's face it, that's just a waste of perfectly good pasta.) What if you could craft messaging that immediately makes your dream patients stop scrolling and say, “OMG, this is exactly what I need!”?

Life doesn't come with a manual, but it sure comes with lessons - some that feel like sweet wins and others that hit like a gut punch. In this episode, I'm getting real about my journey, from being a Kraft mac & cheese aficionado (hot dogs and peas were mandatory) to facing unimaginable challenges that shaped me into the entrepreneur I am today. Spoiler alert: it wasn't all sunshine and rainbows. I've walked through the fire - my daughter's cancer diagnosis, crippling business failures, and that never-ending hustle to balance clinical skills with running an actual business. But you know what? Every hard knock taught me something that helped me create the thriving, million-dollar practice I run today. Here's the truth: 1️⃣ You can build the practice of your dreams - it starts with vision and focus. 2️⃣ Your words and mindset have more power than you think. This isn't just my story; it's a reminder that no matter where you are or how messy things feel, there's a way forward. So grab your coffee (or wine - no judgment) and join me for an honest, raw, and inspiring conversation about grit, grace, and getting back up again.  Here's What You'll Learn in This Episode:

If you've been avoiding the AI conversation, friend, this is your sign to lean in. Like it or not, AI is not going anywhere, and the truth is, it could be your new secret weapon for creating a thriving, streamlined practice. AI isn't just for techies or big corporations; it's a game-changer for wellness practitioners like you. In this episode, I'm diving into four simple ways you can use AI (hello, ChatGPT!

Hey friend! Today, we're tackling a topic that's as essential as coffee on a Monday morning - goals. Not the fluffy “I'll just wing it” kind, but the laser-focused, action-driven kind that aligns with your mission and gets you where you want to go. Think of your mission statement as your GPS destination. Without it, you're wandering aimlessly, taking left turns when you should've gone right. But once you have your mission nailed down (go listen to Episode 235 if you missed it!), it's time to hit “start” on that GPS.  That's where today's episode comes in. We're breaking down how to create goals that keep you moving forward - and let me tell you, this is where the magic happens.

Welcome to 2025, my friend! Let's shake off the holiday glitter and dive into the first episode of the year—because nothing says “new year, new you” like getting crystal-clear on your practice's mission.   If your days feel like a chaotic tornado of to-dos, and you're wondering if you're actually making any progress in your business, you might want to stop the scroll. This episode is the literal foundation for everything you do. It is the lifeline you need.    We're talking about how to craft your mission statement - a vitally important statement that's not just for corporate boardrooms but carries the heartbeat of your practice. Your mission statement is your guiding star, your decision compass, and the literal spark to reignite your purpose.   In this episode, I'm giving you the lowdown on how to create a mission statement that feels so aligned with your passion, you'll wonder how you ever ran your practice without it. So grab your notebook, your favorite pen, and let's get to work.   Here's What You'll Learn:

Life loves to throw us curveballs, doesn't it? From a surprise patient no-show to a burst pipe in the office, it can feel like challenges just keep piling on. But here's the thing: what if those curveballs aren't here to derail us but to redirect us? What if they're actually… good?   Yep, you read that right. This one small word—good—has completely transformed how I approach life's twists and turns, and today, I'm sharing how you can harness this same mindset to transform obstacles into opportunities.   Stick around until the end because I have an exciting announcement about what's coming in 2025 for the podcast. Trust me, you don't want to miss it!

As the year wraps up, it's time to look ahead and create a plan that will make 2025 your best year yet. In this special episode of The Clinical Entrepreneur Podcast, we're diving into a very specific 12-month business growth roadmap designed to help you build a thriving, sustainable practice in the coming year, while staying true to your mission to help and serve more people. Whether your goal is to attract more new patients, streamline and organize your internal systems, or create a revenue-generating program that gets better results for your patients, this episode will inspire you to make faster progress in the coming year and help you get serious about growing your practice.  Plus, the podcast is getting a little facelift! Starting in January, we'll be starting a brand-new Season 2 (it's about time, don't ya think??

You're in for an absolute treat this week! On this episode of The Clinical Entrepreneur, I had the incredible privilege of sitting down with David Jenyns, my personal systems superhero and the mastermind behind SYSTEMology.

Can you believe we're already wrapping up 2024? As the year comes to a close, it's the perfect time to reflect on what you've accomplished and start dreaming big for 2025. This week on The Clinical Entrepreneur, I'm diving into my favorite strategies for year-end planning and setting actionable goals for the year ahead. Whether you want to grow your revenue, streamline your systems, or finally tackle that marketing strategy, this episode is packed with a ton of great insights to help you finish 2024 strong and hit the ground running in 2025. You'll leave this episode inspired and ready to make 2025 your best year yet!

Are you ready to transform the way you attract new patients and build meaningful connections with them? This week on The Clinical Entrepreneur, I'm diving into one of the most overlooked tools in your marketing toolkit: lead magnets. If your website's only call-to-action is “Schedule Now,” you're leaving a lot on the table! Instead, discover how creating a free resource can turn curious visitors into loyal patients. I'll be sharing my favorite strategies for designing lead magnets that resonate with your audience and setting up nurturing email sequences to keep them engaged. You'll leave this episode inspired to create a lead magnet that bridges the gap between you and your future patients—one that feels authentic, helpful, and far from “salesy.” Here's What You'll Learn: 1️⃣ The Power of First Impressions – Why a strong lead magnet is your website's most valuable asset 2️⃣ Step-by-Step Lead Magnet Creation – Tips for creating a resource that aligns with the pain points of your patients and highlights your expertise 3️⃣ The Importance of Using Email – Discover how to keep your new leads engaged and move them from “curious” to “committed” 4️⃣ Building Authentic Connections – Learn specific strategies to nurture these relationships without being pushy Key Takeaways: Lead magnets create connection: A thoughtful freebie builds trust and invites potential patients into your world. Clarity is key: Make sure your website clearly communicates who you help and what problems you solve. Nurture with intention: Follow up with leads through a series of welcoming, value-packed emails to build a lasting relationship. Tailor it to your audience: The best lead magnets are ones that meet the specific needs of your ideal patients. Why It Matters: A lead magnet isn't just about growing your email list—it's about creating a bridge between you and potential patients, showing them you care about their journey, and inviting them into a relationship built on trust and value. Here's where you can find the support you need:

Ever wish you could just dig a little deeper and uncover what's really going on with your patients? You're in luck! In this episode of The Clinical Entrepreneur, we're diving into the 5  (+1) essential questions that every practitioner needs to ask to get a clear picture of their patient's health history. This isn't about only sticking to the intake form. It's about those meaningful, direct questions that uncover so much more. Let's get into it!

Ever had a gut feeling that a certain patient might not be the best fit for you? Yep, we've all been there! In this episode of The Clinical Entrepreneur, we're diving deep into the art of spotting, managing, and - when needed - letting go of those clients who just aren't the right match for your practice. It's not always easy, but saying “no” can be the best thing for your business and your sanity!

If you're feeling exhausted by the end of the week and it feels like your hair's on fire, I get it.

It's that time of year - Breast Cancer Awareness Month is everywhere, but let's be honest: we all know there's more to this story than pink ribbons and mammograms. If you've ever felt frustrated by the “cancer machine” or wondered what more you could be doing for your patients, this episode is for you.

Feeling like your business is a bit all over the place? It often seems like there simply aren't enough hours in the day and far too many loose ends that need your attention, right? But here's the good news! Whether you're juggling patient appointments, managing your team, or just trying to keep up with your growing practice, having a series of checklists can save the day!

Ever feel like you're juggling all the supplements, protocols, and patient needs, and still wondering where to start? I've got you covered! Today, we're talking about the five foundational clinical targets that will transform your patient outcomes. Think of these as your go-to shortcuts when the patient's case feels a bit overwhelming or you just need a place to begin. Whether you're dealing with tricky patients who seem to react to everything or you're just feeling that good old imposter syndrome creep in, these clinical targets will help you confidently guide your patients back to health.

Hey friends! Feeling overwhelmed by all the daily tasks in your wellness practice? You're not alone! But guess what? AI for healthcare practitioners is here to help you save time and streamline your work. Enter: ChatGPT (or as I like to call it, Chatty—because once you ask it a question, Chatty doesn't hold back!).

Have you ever felt like you're winging it in your practice, just waiting for someone to call you out and say, "You are a fake, a phony, and you have no business doing what you do. Who do you think you are, acting like you know how to get people well?”

What's your strategy for keeping your patients healthy this fall—and growing your business in the process?

What if those messy moments in your business are actually setting you up for your biggest breakthroughs?

Let's be honest – if you're feeling bogged down by the daily grind of running a practice, filling your team with whoever comes along, or losing sight of your bigger mission, it's time for a wake-up call!

Finding your niche isn't just about picking a specialty—it's about claiming your space in the world and saying, “This is what I'm known for!”

Imagine this: Your clients walk through your doors and immediately feel seen, valued, and cared for—every single time. ✨    Now imagine how those meaningful, consistent interactions could transform your practice into one that's not just successful, but truly exceptional. That's what today's episode is all about!   I've been diving into The Power of Moments by Chip and Dan Heath, and it's been a great reminder about how to create memorable moments in every patient interaction. The concepts from this book are so powerful and are easy to apply to the way we want to honor the people who come to see us.    In today's fast-paced world, it's not just about solving a problem with the unique types of treatments we offer; it's about the emotions we create, the connections we build, and the unforgettable experiences we create for our clients.

Ever feel like those five-star reviews are just too hard to pin down, no matter how great your services are?

Life has been throwing some real curveballs my way recently. Imagine this: four of my amazing employees had to leave – two because of some really unfortunate circumstances and two I had to let go. Now, I'm juggling everything solo at my brick-and-mortar biz, and let me tell you, my courage muscles are getting quite the workout!

Many years ago, my daughter was diagnosed with terminal bone cancer. Yes, it was as devastating as it sounds.

You don't know what you don't know. And nothing could be truer when it comes to ensuring your HIPAA policies are up-to-date and your practice is compliant with the loooong list of requirements.  It's one thing to be proactive and try to ensure your patient data is protected, but what happens when your work email gets hacked or you have an employee that accidentally posts something that violates patient confidentiality? The thought of that put fear in my bones which is why I volunteered for a HIPAA audit. Yep, I decided to work with a HIPAA advisor to find out the things I didn't know - but needed to know - in order to make sure I am doing my due diligence to protect patient information.  And secretly, I wanted to make sure I wasn't going to walk into a trap or landmine down the road that I never saw coming, like communicating with patients over email. Yikes!  In this episode of The Clinical Entrepreneur, I'll be sharing important insights from my conversation with a top-notch HIPAA attorney on how to ensure you (and your patients) are protected!

Imagine dedicating yourself to your dream career, pouring your heart and soul into your practice, only to have the rug pulled out from under you, just when you finally hit your stride. Maybe you've had the gut-punch of sudden job loss or watched your business take an unexpected tumble, leaving you scratching your head and wondering, "What happened…and what now?"

Welcome to another insightful episode, where we delve into a unique aspect of Polycystic Ovary Syndrome, or PCOS. The number of women being diagnosed with this condition is alarming which is why we are taking a deeper look at how to spot PCOS before it becomes a bigger problem.

I remember sitting behind my desk in a big, empty office, feeling overwhelmed with the amount of work I had to do. As a solo practitioner, I knew I needed to hire help but the thought of adding the extra expense felt completely overwhelming.

Ever wondered why some tasks feel like a breeze while others just drain all your energy out of you?