Podcasts about inmobi

When MobilityWare reorganized its teams and reimagined its creative strategy, the result wasn't just a fresh perspective—it delivered a 21% boost in CTR, powered by the tools and insights of key partners InMobi and AppsFlyer. That transformation didn't happen in isolation; it was the product of smart collaboration, bold experimentation, and a laser focus on performance. We turned this episode of the PocketGamer Podcast into a masterclass in all three. Joining our hosts, Peggy Anne Salz and Brian Baglow, are Chris Kim, the UA mastermind behind MobilityWare's transformation, Adam Smart, AppsFlyer's Global Director of Product - Gaming and master of measurement, and Dharak Desai, the VP of Performance for North America & EMEA at InMobi Advertising, where he's written the playbook on a privacy-first growth strategy. Listen and learn from this group of unmatched UA experts as they dive into MobilityWare's success story, noting the tactics and tools that revealed a 13.5% drop in eCPI and a 38% increase in US-based iOS user growth for the studio—while offering smaller studios advice on standing out and mastering discoverability on a shoestring budget.Chris Kim - https://www.linkedin.com/in/cjkim213/MobilityWare - https://www.mobilityware.com/Adam Smart - https://www.linkedin.com/in/adam-smart/AppsFlyer - https://www.appsflyer.com/Dharak Desai - https://www.linkedin.com/in/dharak-desai-a3034231/InMobi Advertising - https://advertising.inmobi.com/CHAPTER TIMESTAMPS00:00 - Intro03:53 - MobilityWare challenges post-ATT06:06 - A dramatic restructuring08:00 - InMobi & AppsFlyer partnerships10:00 - Balancing UA and retention11:47 - InMobi's role18:26 - AppsFlyer's SSOT24:45 - Lessons in getting back on track27:20 - MobilityWare's three incrementality tests30:56 - Standing out on a shoestring budget34:43 - Rapid fire cheatsheet38:32 - Favourite games Q&A

"Will AI fix everything, or just add another layer of complexity?" In todys episode takes a closer look at the Mobile World Congress event brining together innovators and tech leaders, setting the stage for new developments—like InMobi's demo of Google's Gemini-powered generative AI. Naveen, InMobi's CEO, showed off a lock screen feature where two selfies transform into a range of fashion avatars, linking directly to e-commerce sites for a seamless shopping experience. One of the wildest concepts? Lenovo's triple-display laptop, designed for professionals who need multiple screens on the go. While it sounds like a dream for productivity, the hosts debate whether it's practical or just another flashy gimmick that might make you the center of attention—whether you like it or not. Next, the discussion shifts to OpenAI's GPT-4.5 and how it stacks up against competitors like Claude 3.7, Gemini, and Grok. With talk of fewer hallucinations, improved reasoning, and even emotional intelligence, it seems like AI is getting smarter. But does it really live up to the hype? The hosts weigh in on its limitations, especially when compared to the latest AI benchmarks. The episode wraps up with a real-world look at AI adoption in businesses, particularly concerns about data privacy, misinformation, and hallucination risks. The hosts explain how companies use retrieval-augmented generation (RAG) to reduce errors when training AI on internal data, but challenges persist. With AI still prone to making up information, industries like law remain cautious about full-scale adoption. The key takeaway? AI is evolving, but it's not yet reliable enough to replace human expertise entirely.

"Gaming publishers are a long oft-overlooked opportunity for brand advertisers." This week on the PocketGamer.biz Podcast, Todd Rose, Senior Vice President of Global Business Development and Addressability at InMobi Advertising, explains how the right approach to Consent Management Platforms (CMPs) can transform compliance into real revenue—for both gaming and non-gaming advertisers. Backed by InMobi's latest data, Todd reveals that even with minimal CMP customization, publishers can achieve a 70% opt-in rate, driving significant improvements in ad performance and revenue. Our hosts, Peggy Anne Salz and Brian Baglow, sit down with Todd and Paul Le Bas, Chief Revenue Officer at 52 Entertainment, to explore how CMPs help publishers and advertisers strike a balance between personalization, privacy, and monetization. They dive into why consent signals boost ad rates, how to fine-tune opt-in flows, and what brands need to know before hitting ‘start' on their CMP strategy. CHAPTER TIMESTAMPS 00:00 - Intro 02:33 - Opt-out stats 11:18 - How to get players to opt-in 16:11 - How CMPs helps publishers 22:08 - What Paul wishes he knew 24:09 - Steps to improve opt-in rates 30:30 - First-party data retargeting successes 31:48 - One tip for implementing CMPs 33:35 - Favourite games Q&A

My guest on this episode of the Mobile Dev Memo podcast is Raveesh Bhalla, the Product Lead for Homepage Recommendations at Netflix. Our topic of conversation is product personalization and, specifically, how scaled consumer products curate experiences for individual users and for what purpose. Among other things, we discuss: How large technology companies implement product personalization; The promise of LLMs and other AI tools for product personalization; What the objective or goal function is of product personalization, and how it varies across different features within the same product; The kinds of domain expertise needed to implement product personalization at scale and how that differs from "traditional" product management; How these kinds of initiatives integrate within a broader product organization; How the practice and implementation of product personalization might evolve over the medium term. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. InMobi. InMobi offers a full-stack, AI-powered suite of solutions to help app marketers and publishers conquer the modern mobile era. Explore how InMobi Advertising can drive growth for your business at go.inmobi.com/memo. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Shopify today published the latest version of Edition, its regular overview of the new product features it has made available to its merchants. As part of this release, I had the exclusive opportunity to speak with Andrius Baranauskas, Shopify's Director of Advertising Products, about Shopify's advertising products and strategy. Among other things, we discuss: Why Shopify is building marketing tools for merchants; What makes Shopify's data relevant for ads targeting; How Shopify's ad products are structured and how advertisers interface with them; Shopify's ad products roadmap; How Shopify's advertising products fit into the broader eCommerce advertising ecosystem. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. InMobi. InMobi offers a full-stack, AI-powered suite of solutions to help app marketers and publishers conquer the modern mobile era. Explore how InMobi Advertising can drive growth for your business at go.inmobi.com/memo. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

We have unlocked the full and unedited version of episode 13, which we released on October 10th for Premium subscribers of The Ken on The Ken's mobile app and Apple Podcasts. Now, you can stream the full episode on Spotify, Amazon Music, YouTube or wherever you listen to your podcasts for free for a limited time.If you are a Product Manager, especially in India, you're probably going through a crisis of faith and existence.As a career, Product Management in India has gone through multiple eras—in the early days, PMs struggled to explain to people what they actually did. Think about all the people you'd imagine who work at a software company. Marketing. Engineering. Sales. Analytics. Design.You can explain what they do to your grandmother. But the one exception to the rule is Product Management. It's the only function where the people who do it struggle to explain to their parents what they do.Then suddenly there was a gold rush when everyone wanted to become a Product Manager. And now, there's an existential crisis — partly driven by the reduced funding and attrition, the rise of AI, and the changing nature of products themselves, more and more leaders are asking the question : Do we even need Product Managers?In today's episode of Two by Two, hosts Rohin Dharmakumar and Praveen Gopal Krishnan interview two accomplished product leaders in India. First, there's Chandrashekhar Vattikuti (CPO and SVP at InMobi, ex-Yahoo, Microsoft) and Shreyas Srinivasan, Chief Product Officer at Paytm*, and also founder of Paytm Insider. During the discussion, they trace the origin, the evolution and the crisis that Product Management as a career faces in India. They try to figure out why and how Product Management became a science and stopped being an art.And they try to answer what makes for a great Product Manager, and how to find them.And they also ask the question that CEOs and Founders are asking themselves — do we even need Product Managers at all?Welcome to Episode 13 of Two by Two.Further reading:Product Managers used to be creators. Now they are mostly bureaucratsWho killed the art of Product Management in India?Who made the Frauduct Manager?Episode referenced:Google Pay: Big. Successful. VulnerableThis episode of Two by Two was researched and produced by Hari Krishna. Rajiv CN, our resident sound engineer, mixed and mastered this episode.New episodes are released every Thursday. So follow the show wherever you get your podcasts and tell us what you think of the show.*Paytm founder Vijay Shekhar Sharma is an investor in The Ken.

We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Officer of Inmobi and Charles Manning, the CEO/President of Kochava. We talk about the current state of in-app advertising, as well as how brands are looking at the opportunities outside of the walled gardens.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

If you are a Product Manager, especially in India, you're probably going through a crisis of faith and existence.As a career, Product Management in India has gone through multiple eras — in the early days, PMs struggled to explain to people what they actually did. Think about all the people you'd imagine who work at a software company. Marketing. Engineering. Sales. Analytics. Design.You can explain what they do to your grandmother. But the one exception to the rule is Product Management. It's the only function where the people who do it struggle to explain to their parents what they do.Then suddenly there was a gold rush when everyone wanted to become a Product Manager. And now, there's an existential crisis — partly driven by the reduced funding and attrition, the rise of AI, and the changing nature of products themselves, more and more leaders are asking the question : Do we even need Product Managers?In today's episode of Two by Two, hosts Rohin Dharmakumar and Praveen Gopal Krishnan interview two accomplished product leaders in India. First, there's Chandrashekhar Vattikuti (CPO and SVP at InMobi, ex-Yahoo, Microsoft) and Shreyas Srinivasan, Chief Product Officer at Paytm*, and also founder of Paytm Insider. During the discussion, they trace the origin, the evolution and the crisis that Product Management as a career faces in India. They try to figure out why and how Product Management became a science and stopped being an art.And they try to answer what makes for a great Product Manager, and how to find them.And they also ask the question that CEOs and Founders are asking themselves — do we even need Product Managers at all?Welcome to Episode 13 of Two by Two.Two by Two is also a newsletter, where every Friday short storified version of the latest episode is sent out to subscribers for free. You can sign up for the Two by Two Newsletter here.(Listen to the free highlights only episode on Spotify, Amazon Music, YouTube or wherever you get your podcasts)Further reading:Product Managers used to be creators. Now they are mostly bureaucratsWho killed the art of Product Management in India?Who made the Frauduct Manager?Episode referenced:Google Pay: Big. Successful. VulnerableThis episode of Two by Two was researched and produced by Hari Krishna. Rajiv CN, our resident sound engineer, mixed and mastered this episode. This is a shorter version which contains some of the most interesting part of the close to 90 minute full episode available only to the Premium subscribers of The Ken and on Apple podcasts with a separate monthly subscription.New episodes are released every Thursday. So follow the show wherever you get your podcasts and tell us what you think of the show. You can write to us at twobytwo@the-ken.com.*Paytm founder Vijay Shekhar Sharma is an investor in The Ken.

We have unlocked the full and unedited subscriber version of episode four which we released on August 8 for Premium subscribers of The Ken and on Apple Podcasts. Now you can stream it wherever you listen to your podcasts for free for a few weeks.The conventional wisdom is that Bengaluru is India's Silicon Valley. It's the cradle of India's tech revolution. First there was Infosys and Wipro on the IT services side. Then when startups become cool and hip, the default location to get it all started was also Bengaluru. Take the leaders across sectors, and you'll see they belong to Bengaluru — Flipkart, InMobi, Swiggy, PhonePe, Myntra, Ola, Amazon, Unacademy, Byju's…and much more. But of late, it looks like something has changed. There's now a sentiment that Bengaluru is for people who “want to” build startups, but Delhi is for people who build businesses. Delhi companies are the ones who seem to be gutsier, more resilient, and stronger. The list of tech companies that have gone public — Zomato, Paytm, Mamaearth, Infoedge, Delhivery, have one thing in common i.e Delhi. Why is this distance so wide? Do cities really influence businesses that much?Our guests for this episode have stories that might make you agree. Our first guest is Prashant Singh, who's the Head of Product at JAR, in Bengaluru. He's spent 20 years in Delhi, where he set up his own startup and sold it to Paytm. He's now in Bengaluru, and he's not convinced that a city can affect a company's future…but he remembers the early building days of Delhi – a city with a get-thing-done attitude and massive “ops chops.”Our second guest is Arnav Gupta, the Director of Engineering at JioCinema. He has also founded and sold his own edtech startup, as well as led the engineering and product for the Zomato app. Arnav worked in Delhi before VCs pulled him to Bengaluru – and now that he's spent a few years here, he knows what sort of companies only Bengaluru can give birth to, and why. Joined by hosts Rohin Dharmakumar and Praveen Gopal Krishnan, our guests discuss the unique cultural context each city adds to a business, why it's causing a rivalry, and what this means for the Indian startups ecosystem, going forward.If you like the episode rate us on your favorite streaming platform. Write to us what you thought about the episode at twobytwo@the-ken.com

Order 'Build, Don't Talk' (in English) here: ⁠⁠⁠⁠⁠https://amzn.eu/d/eCfijRu⁠⁠⁠⁠⁠ Order 'Build Don't Talk' (in Hindi) here: ⁠⁠⁠⁠⁠https://amzn.eu/d/4wZISO0⁠⁠⁠⁠⁠ Disclaimer: This episode is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product mentioned in the episode. Our goal is to provide information to help audience make informed choices.

Career paths are spoken about as though it's linear. When we say climbing the career ladder, we mean no change in directions, no jerks in movements, only straight ahead and upward. But today's guest has a career path which is anything but linear  – Piyush Shah, co-founder of InMobi group and President of Glance. His entrepreneurial journey has seen numerous pivots, innovations, and many unconventional choicesIt resembles somewhat of a road trip. When you set off on a road trip, you don't get to your destination as quickly and directly as possible. There are detours. There are sites you want to see and experience. And sometimes you take the longer, more scenic route to get to your destination. That's exactly how Piyush's career has been. In this episode, host Akshaya Chandrasekaran spoke to him about the art and science of career pivots, following curiosity and not passion, and the worst career advice he's received. If you liked this episode, share a note with the host at akshaya@the-ken.com or take this form and tell us about your early-career problems, both big and small. We might have you on the show!Tune into Two by Two's latest episode, 'Swiggy needs to reclaim its past glory' on Spotify, Apple or other platforms!The First Two Years is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive business stories, deeply-reported newsletters, and a whole lot of stuff.

Welcome to another episode of Two by Two, a weekly premium business podcast from The Ken. You'll notice that this week, we've released a 30-minute version of our new episode. But if you're a premium subscriber of The Ken, you can access the full, uncut episode on our app! Click here to listen to the full episode. Download the app to access all our full episodes, every single week!On to today's episode:The conventional wisdom is that Bengaluru is India's Silicon Valley. It's the cradle of India's tech revolution. First there was Infosys and Wipro on the IT services side. Then when startups become cool and hip, the default location to get it all started was also Bengaluru. Take the leaders across sectors, and you'll see they belong to Bengaluru — Flipkart, InMobi, Swiggy, PhonePe, Myntra, Ola, Amazon, Unacademy, Byju's…and much more. But of late, it looks like something has changed. There's now a sentiment that Bangalore is for people who “want to” build startups, but Delhi is for people who build businesses. Delhi companies are the ones who seem to be gutsier, more resilient, and stronger. The list of tech companies that have gone public — Zomato, Paytm, Mamaearth, Infoedge, Delhivery, have one thing in common i.e Delhi. Why is this distance so wide? Do cities really influence businesses that much?Our guests for this episode have stories that might make you agree. Our first guest is Prashant Singh, who's the Head of Product at JAR, in Bangalore. He's spent 20 years in Delhi, where he set up his own startup and sold it to Paytm. He's now in Bangalore, and he's not convinced that a city can affect a company's future…but he remembers the early building days of Delhi – a city with a get-thing-done attitude and massive “ops chops.”Our second guest is Arnav Gupta, the Director of Engineering at JioCinema. He has also founded and sold his own edtech startup, as well as led the engineering and product for the Zomato app. Arnav worked in Delhi before VCs pulled him to Bangalore – and now that he's spent a few years here, he knows what sort of companies only Bangalore can give birth to, and why. Joined by hosts Rohin Dharmakumar and Praveen Gopal Krishnan, our guests discuss the unique cultural context each city adds to a business, why it's causing a rivalry, and what this means for the Indian startups ecosystem, going forward.If you like the episode rate us on your favorite streaming platform. Write to us with your opinions and suggestions on twobytwo@the-ken.com

I know what you're thinking. Didn't the First Principles podcast draw its curtains? Yes we did.But then we decided to do a final super-splice of every single episode we did. There were 41 founders. A bit too many for a single supercut episode, don't you think?So, here's the first 20.We went through all the episodes and picked a few minutes from each that we felt captured the essence of the specific founder and their approach to entrepreneurship, leadership, and well, life.You'll listen to Kabeer Biswas, co-founder and CEO of Dunzo; Baskar Subramamian, co-founder and CEO of Amagi; Nithin Kamath, co-founder and CEO of Zerodha; Naveen Tewari, founder and CEO at InMobi; Ananth Narayanan, founder and CEO of Mensa Brands; Harshil Mathur, co-founder and CEO of Razorpay; Vineeta Singh, co-founder and CEO of Sugar Cosmetics; Amrish Rau, CEO of Pine Labs; Amit Agarwal, co-founder and CEO of NoBroker; Tarun Mehta, co-founder and CEO of Ather Energy; Deep Kalra, founder and chairman of MakeMyTrip; Ruchi Kalra, co-founder and CEO of Oxyzo; Kamal Sagar, co-founder and CEO of Total Environment; Srikanth Iyer, co-founder and CEO of Homelane; Shan Kadavil, founder and CEO of Fresh to Home; Kunal Shah, founder and CEO of CRED; Srikanth Velamakanni, co-founder and CEO of Fractal; Ronnie Screwvala, co-founder and chairperson of UpGrad; Gaurav Munjal, co-founder and CEO of Unacademy; and Smita Deorah, co-founder and co-CEO of LEAD.Even if you've listened to many of these episodes, I think you might enjoy this intense supercut.Meanwhile, we're working hard at our next podcast. Which I should be able to introduce to you very shortly. I'm excited!I'm Rohin Dharmakumar, your host. And here's part 1 of final, final supercut.-----------While you're still here you can sign up for the First Principles Newsletter here and continue to be part of the First Principles community.

Matt Bourn of the Advertising Association joins Kunal Nagpal of InMobi, and Sargi Mann, Global Practices Lead at GroupM to discuss what it takes to build a more responsible future for media. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠⁠See more content from GroupM⁠ _ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

In this insightful episode of The Digital Executive, Brian Thomas sits down with Humberto Moreira, Principal Solutions Engineer at Gigster, to explore the transformative journey of the software industry driven by advancements in AI, data analytics, and IoT. Humberto, with over 15 years of experience, including roles at Cloudflare and InMobi, shares his observations on how the software industry has evolved, emphasizing the explosion of data generation and the shifting policies around privacy.Moreira discusses the integration of analytics and AI into software development from the outset, underscoring the necessity for companies to be data-ready and to break down silos for holistic data utilization. He envisions a future where software and business solutions are inherently designed to leverage data, facilitating more informed decision-making and innovative problem-solving.Addressing the demand for personalization and customization, Humberto highlights AI's role in enabling brands to anticipate and meet consumer needs more naturally. He points out the importance of understanding customer signals across various touchpoints and leveraging AI for predictive analytics to tailor offerings that resonate with consumer preferences.Looking ahead, Humberto predicts significant innovations in intelligent manufacturing, where AI, IoT, and data analytics converge to create a seamless flow of information across supply chains. He anticipates a future of dynamic, just-in-time production processes capable of responding to short-term customer demands, leading to the creation of highly customized products.This episode not only offers a deep dive into the current state and future prospects of AI, data analytics, and IoT in shaping software development and business solutions but also provides valuable insights for professionals navigating these rapidly evolving fields.

Greetings Glocal Citizens! This week's episode comes to us courtesy of a dinner hosted by EP 22/23 guest, Kwame Acheampong (https://glocalcitizens.fireside.fm/guests/kwame-acheampong). Kwame and my guest, Stephen Newton are longtime colleagues that recently rejoined forces at Aleph Group, Inc., a global digital advertising platform that connects brands with every digitally connected user in Africa where Stephen currently serves as the Managing Director Sub-Sahara Africa. With Jamaican lineage, born and raised in the US Mainland and Virgin Islands, Stephen departed the US in 1998 and currently calls Cape Town, South Africa home. With over 25 years of C-suite experience, Stephen is a seasoned leader and connector in the digital innovation space, especially on the African continent. His expertise spans various sub-sectors of the digital ecosystem, such as connectable devices, affordable data, local and relevant content, promoted content, ubiquitous payment mechanisms, and trusted delivery mechanisms. He has led the launch and commercialization of some of Africa's biggest digital players, such as Google, InMobi, Positivo BGH, and Datafree. He also serves as the Chairman and Co-Founder of The Illuminate Africa Group Ltd (https://www.illuminate-africa.com), a consultancy that facilitates Africa expansion goals for businesses. He is passionate about empowering African youth and entrepreneurs with digital skills and opportunities. Where to find Stephen? Aleph's Digital Ad Expert Portal (https://www.digitaladexpert.com/) On LinkedIn (https://www.linkedin.com/in/stephenanewton/) On Facebook (https://www.facebook.com/stephen.armond) On X (https://twitter.com/smanla?lang=en) What's Stephen reading? Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life (https://a.co/d/f8V9Wvt) by Jim Kwik The Culture Map: Breaking Through the Invisible Boundaries of Global Business (https://a.co/d/9NZcBcD) by Erin Meyer Other topics of interest: About Kenya's Joseph Mucheru (https://en.wikipedia.org/wiki/Joseph_Mucheru) About Nikesh Arora (https://en.wikipedia.org/wiki/Nikesh_Arora) Positivo BGH (https://positivobgh-com.translate.goog/?_x_tr_sl=es&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=sc) LexisNexis (https://www.lexisnexis.com/en-us/about-us/about-us.page) Nordstrom (https://en.wikipedia.org/wiki/Nordstrom) America Online - AOL (https://en.wikipedia.org/wiki/AOL) On SDG goal 4.1 (https://sdgs.un.org/goals/goal4) What is an Ad Exchange (https://en.wikipedia.org/wiki/Ad_exchange) On DoubleClick (https://en.wikipedia.org/wiki/DoubleClick) Special Guest: Stephen A. Newton.

AdTechGod sits down with the SKAN Queen, Sara Camden the Head of Product Marketing, Mobile App Performance at InMobi. Sara takes us through the eras of mobile advertising and shares her experience and learnings at ChaCha, Equifax and Vibenomics.Sara is dedicated to education, knowledge sharing and has an amazing perspective on the mobile privacy space. Thank you to Relevant Digital for advertising on this podcast. Visit adtechgod.com for educational resources, ATG slack community, jobs and more.

Atul Satija is the founder of The/Nudge Institute - working towards a poverty-free India, within our lifetime. He is also the CEO and Founder 2.0 at Give - India's largest and most trusted giving platform. Atul is a board member at Heifer International, Museum of Art and Photography and MMA Global. Previously he held leadership positions at Adobe, Google, InMobi, Samsung. --- Support this podcast: https://podcasters.spotify.com/pod/show/theindustryshow/support

This week we have another special episode for you, featuring our recent live event with Brach, InMobi and MobileGroove. There are only two months left in 2023 and the most dramatic mobile attribution shift is about to happen - when Apple's Privacy Manifests and Google's Android Privacy Sandbox will be coming to life in 2024. For many mobile advertisers it is still uncharted territory and so we've summoned up experts from the leading mobile marketing and attribution platforms to share a strategy to tackle this looming challenge. It was hosted by Peggy Anne Salze of MobileGroove and the guests were: Adam Landis, of Branch, Sergio Serra of InMobi DSP. Links and Resources: Adam Landis on LinkedIn Branch company Sergio Serra on Linkedin InMobi DSP company Peggy Anne Salz on Linkedin MobileGroove company Business Of Apps - connecting the app industry Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

This week's new #LocationWeekly episode features Anthropologie + Pinterest team-up on pop-up on Brooklyn, Londons smallest art gallery in an old phone booth, InMobi launches Identity Resolution tool + Claire's brings it's products to both the meta verse & physical worlds. Listen now!

Brain Hurt Scale = 2/10. Learn all the hot topics, struggles and opportunities in the current environment from the perspective of two fractional CMO's. After shooting the breeze about coffee (Skip to 4mins in to miss the coffee talk intro) Gregory Kennedy and John sit down to talk about what they're both seeing on the ground right now. With significant declines in the yields and measurement of various digital media over the years, they discuss different ways to move forward and embrace a revised approach to the marketing function. What's the difference between West and East coast business culture? Why is the crazy valuations in the recent tech boom not even comparable to what happened back in the late 90s? Why is revenue growth and positive economics so important now? How have digital channels changed over the years? Gregory has worked in senior marketing roles at tech companies like InMobi, TapSense, NextRoll, Sojern and Noteable. Embrace the future. Leave the shackles behind. This is an easy listen. That won't leave you in a bind.

The CPGGUYS are joined by Kunal Nagpal, who serves as Chief Business Officer at InMobi, responsible for global business strategy, product management, enterprise partnerships and client success on the sell side. InMobi Exchange is a marketplace for buying and selling advertisements across apps that work with InMobi and Meson, a true publisher-first mediation platform was launched in 2022. Under Nagpal's leadership, InMobi Exchange became the second largest in-app exchange platform in the industry and has seen year-over-year growth of 39 percent in 2022.Episode sponsored by inmobiFollow  Kunal Nagpal on LinkedIn at : https://www.linkedin.com/in/nagpalkunal/Follow InMobi on LinkedIn at: https://www.linkedin.com/company/inmobi/Follow InMobi online at: https://www.inmobi.com/Kunal answers the following questions :1. What are the main mobile market trends and emerging technologies that InMobi is closely monitoring or investing in?2. How does InMobi differentiate itself from its competitors in the mobile advertising space? Whats your mojo? Why should brands pay attention?3. How does InMobi approach customer acquisition and retention in such a dynamic and competitive industry?4. How does InMobi address issues related to data privacy and security, especially in light of evolving regulations?5. You are an app-focused company and perhaps the only one at this scale and reach to work with a diverse set of advertisers. Is this an opportunistic play executed well or is this some sort of a strategic advantage 6. Can you share insights into InMobi's approach to innovation and product development?7. While on innovation, what is InMobi's take on Retail Media Networks (RMN) that seem to be getting a lot of attention and interest from clients, especially large CPG players? How do those fit into your own strategy? 8. Thinking of a different take on them, do you think RMNs are a high ROI sandbox within the open programmatic ecosystem or are they a version of a walled garden that interplays well with the open ecosystem?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

No one arrives at being a founder without having the experiences that helped shape them. For Srikrishna Swaminathan, being the co-founder and CEO of India-based startup, Factors.ai, is a product of a rich career journey. In this episode, he joins Vijay Damojipurapu to share his story—from starting with FMCG sales to investment banking and eventually landing at InMobi, where he found his entrepreneurial spirit. He shares valuable lessons he learned from each phase, highlighting the importance of understanding customer needs, mastering time management, and gaining financial insights. Srikrishna also reflects on his time at InMobi and how it equipped him to found Factors.ai, a company that specializes in helping B2B marketing teams drive more revenue. He dives deep into Factors.ai's unique Product-Led Growth (PLG) approach and also shares success stories with mid-market and SMBs and insights into early-stage go-to-market strategies. Srikrishna then rounds out the conversation by emphasizing the importance for founders to have a clear vision, which eventually spreads out to the company and leads them to success.

Brought to you by the Founders Unfiltered podcast by A Junior VC - Unscripted conversations with Indian founders about their story and the process of building a company. Hosted by Aviral and Mazin. Join us as we talk to Amit Gupta, the Co-Founder & CEO of Yulu about their story. Amit graduated with a Bachelor's degree in Mechanical Engineering from IIT Kanpur in 2000. Later, he completed an executive programme at Harvard Business School. His professional journey included roles as a software engineer at Aditi Technologies, an assistant manager at Citifinancial India, a manager at Andale, and a founder and advisor at Analyticsworks. He also held a global board member position at MMA. In 2006, he co-founded InMobi, and later, in 2017, he co-founded Yulu.

What has App Tracking Transparency done? And what will Privacy Sandbox on Android do? In a lot of ways they shift power from the buy side to the sell side in mobile adtech ... and they privilege larger companies with massive amounts of first-party data. In this Growth Masterminds we chat with InMobi chief business officer Kunal Nagpal about the privacy revolution and how everything from targeting to optimization to measurement is changing. We also discuss how those changes are impacted every link in the adtech ecosystem. Tune in as I ask Nagpal: - How do ad networks have to change? - What's the model that works for the next decade? - Is targeting toast? - What about optimization signals? - What about Apple, an ad network based on first-party data? - Are owned audiences the future? - What does this mean for third parties? App monetization? - What changes can we expect to see in the future from InMobi?

This week's guest: Emad Hasan Emad Hasan is one of the most respected thinkers when it comes to AI and marketing. He is the founder of the AI Whiteboard newsletter and the Co-founder of Retina AI. Retina AI was one of the first companies to use Machine Learning to do predictive customer lifetime value (CLV), working with customers including Nestle, Capital One, Madison Reed, Backcountry.com, Brickell, and many others. Prior to founding Retina and AI Whiteboard, Emad was the Head of Business Marketing Operations & Analytics at Facebook and has also held roles at PayPal, Booz Allen Hamilton, and Boeing.   You can find Emad on Twitter @emadtastic and LinkedIn Check out Emad's newsletter AI Whiteboard: https://www.ehasan.com/   News Roundup: Twitter partners with adtech firm Inmobi to test outsources monetization: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/ GoPuff launches its first non-endemic ads: https://www.modernretail.co/marketing/gopuff-adds-non-endemic-advertising-capabilities/ The Trade Desk takes aim at walled gardens with new campaign: https://www.marketing-interactive.com/tech-firm-the-trade-desk-launches-ad-campaign-to-rally-advertisers-to-improve-the-internet Omnicom's John Wren speaks openly about AI and its impact: https://www.mediapost.com/publications/article/385746/omnicoms-wren-likens-ai-to-war-discloses-betas.html Interview with Emad (13:20): Journey from aerospace to AI Whiteboard? (14:20) How are business leaders approaching AI for their businesses? (18:48) Media buying and creative may be getting automated away (21:50) Is transparency with AI models important or is performance what matters? (25:00) Prediction for a new search ad model (28:32) Emad's experience using AI to take a project from 4-weeks to 90 minutes (30:44) The role of marketing co-pilots (32:14) Emad's top 3 AI trends that get him excited? (37:02) What AI resources and tools is Emad using? (42:28)

On today's special episode, we continue our new monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We'll keep a running score all year and crown a winning team at the end of the year. Today, we cover Google reinventing search, Amazon's grocery strategy, and what Twitter appointing a new CEO means for growth. Tune in to the discussion with this month's contestants: our analysts Ross Benes, Blake Droesch, and Debra Aho Williamson.     Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com      © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.

Traditional sales and marketing processes often overlook a significant portion of prospective clients. Businesses can see a dramatic improvement in their conversion rates by effectively identifying and targeting the high-intent ideal customer profiles (ICPs) among these overlooked segments. Companies must focus on the remaining 95% of their potential clients, whom conventional sales techniques have often been overlooked, if they want to stop leaving money on the table.  From product analytics to marketing analytics, Srikrishna Swaminathan and his team embarked on a mission to bridge the gap in the B2B market. But they discovered an unexpected twist that led to a solution. Keep reading to find out what it was. Srikrishna Swaminathan brings extensive experience in digital marketing, analytics, ad networks, and mobile UA. With a six-year stint on the leadership team at InMobi and a strategic advisory role in India and the APAC region at Global Media, he has a unique perspective on the industry. Srikrishna is also the co-founder and CEO of Factors.AI, a platform designed to help B2B marketing and growth teams to get the most out of their marketing activities by measuring, analyzing, and optimizing their impact on revenue growth and minimizing wasted marketing spend. As the co-founder and CEO of Factors.AI, Srikrishna is dedicated to helping B2B marketing and growth teams improve their marketing efforts by measuring, analyzing, and optimizing marketing activities to drive revenue growth and minimize wasted marketing spend. In this episode, you will be able to: Discern the essential contribution of B2B marketing analytics in maximizing revenue.Identify the challenges B2B marketers experience with legacy analytics tools.Investigate Factors AI's distinct platform is designed for all-inclusive data acquisition and assessment.Fuse data-driven revelations with qualitative analysis to cultivate profound engagement.Bring together third-party intent data and first-party data to elevate conversion rates.And much, much more.

In today's episode we are talking about India's deadliest roads.  Every year, over 900,000 people are killed or injured in road accidents, costing the nation a mind-boggling $156 billion. That's a hug number. But what's the reason behind this? Listen in to know more. In other news, we take a look at how InMobi's Glance is now pivoting to woo developers. The company, which used to display content and ads on smartphone lock screens, has now decided to change its approach. Why so? Tune in to The Signal Daily to find out and catch Soumya Gupta sharing some insights on this! The Signal Daily is produced in association with IVM.The episode was written, researched and produced by Aditi and Manaswini Edited by Venkat Ananth and Soumya Gupta Mastered and mixed by Manas and Nirvaan You can listen to this show and other awesome shows on the IVM Podcasts app on Android, iOS or any other podcast app. You can check out our website at https://ivmpodcasts.com/. Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Google Podcasts, Apple Podcasts,  Amazon Prime Music.See omnystudio.com/listener for privacy information.

On today's episode, we discuss what happens now that Montana has approved a ban on TikTok, what Amazon's AI chatbot might look like, why Meta got a record fine from the EU, what space advertising looks like, a Supreme Court ruling on an infamous internet law, how good humans are at multitasking, and more. Tune in to the discussion with our director of Briefings Jeremy Goldman, analyst Evelyn Mitchell, and vice president of Briefings Stephanie Taglianetti.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com      © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

On today's episode, we discuss which attention metrics are real, which are still in development, and where identity and addressability will be by the end of the year. "In Other News," we talk about how much Microsoft and Apple can encroach on Google's search turf and YouTube debuting unskippable 30-second ads. Tune in to the discussion with our analyst Evelyn Mitchell and Kunal Nagpal, chief business officer of InMobi.     Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-rise-of-attention-metrics-apple-microsoft-vs-google-search-youtube-s-unskippable-ads?_gl=1*1e3pss2*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4NDk2NTEyNC44Ny4wLjE2ODQ5NjUxMjQuMC4wLjA.   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.

On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-keeping-up-with-retail-media-ads-roblox-tesla-gives-advertising-go   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

On today's episode, host Bill Fisher is joined by analysts Paul Briggs, Evelyn Mitchell, and Carina Perkins to discuss the global state of data protection five years on from the introduction of the General Data Protection Regulation (GDPR), and what lies ahead as regulators get to grips with the rapidly evolving AI space.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-around-world-gdpr-turns-5-years-old-what-expect-ai-regulation   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-nfl-have-viewership-problem-disney-hulu-combine-free-returns-over   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

On today's episode, we discuss the implications of Twitter's new CEO choice, what Tucker Carlson moving his show to the platform means for advertisers, and what to make of Twitter alternative Bluesky. "In Other News," we talk about the effect AI will have on social media and what to expect from TikTok's US shopping platform. Tune in to the discussion with our analyst Jasmine Enberg.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-twitter-permanent-decline-what-ai-will-do-social-media-tiktok-s-us-shopping-platform   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

On today's episode, we discuss the changing demographics of US physicians, how much money doctors make, and how to address physician burnout. "In Other News," we talk about which chatbots are the best at giving medical advice and why medical credit cards might not be as good as advertised. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-us-physician-population-chatbot-medical-advice-competition?_gl=1*112h2zh*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4NDE3ODc4OS43OS4xLjE2ODQxNzg3OTAuMC4wLjA.   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

On today's episode, we discuss Snapchat's first quarterly revenue decline since going public in 2017, what to make of the social platform's My AI chatbot, and how concerned we should be by Snapchat's inability to innovate (without being copied). "In Other News," we talk about TikTok ads bringing viewers back to bigger screens and what people are doing on different social media platforms. Tune in to the discussion with our analyst Jasmine Enberg.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-snapchat-innovate-its-way-back-health-tiktok-brings-viewers-tvs?_gl=1*1yhdn8c*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzkyNzQ1Ny43Ny4xLjE2ODM5Mjc0NTguMC4wLjA.   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

On today's episode, we discuss whether AR will ever have a less gimmicky and more utilitarian use case, whether Roku is the biggest player in connected TV (CTV), if Apple can successfully move further into financial services, whether "dumb" flip phones might have a mini renaissance, what the world's busiest airports are, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.     Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-will-ar-ever-have-utility-roku-biggest-ctv-player-apple-s-big-banking-push?_gl=1*1oekrop*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzgzODg4OS43Ni4wLjE2ODM4Mzg4ODkuMC4wLjA.   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

On today's episode, we discuss how we should feel about Amazon's online sales being flat, how its ad business was able to have such a good quarter, and why the company has yet to find a mass grocery format worth expanding. "In Other News," we talk about how Pinterest has been doing and just how popular self-checkout is. Tune in to the discussion with our analyst Blake Droesch.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-amazon-about-hit-throttle-again-how-pinterest-started-2023-how-popular-self-checkout?_gl=1*1w7e9u2*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4Mzc1MDkzNi43NS4xLjE2ODM3NTA5MzcuMC4wLjA.   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

On today's episode, we discuss how Meta was able to snap its negative ad revenue growth streak, how Reels is helping Instagram grow time spent on the platform, and what Meta's metaverse plans are at this point. "In Other News," we talk about what Americans actually want in a social media platform and whether BeReal's new "Bonus" feature can help keep its momentum going. Tune in to the discussion with our analyst Debra Aho Williamson.   Reports mentioned in this episode:  https://content-na1.emarketer.com/social-video-usage-and-ad-engagement   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-has-meta-turned-things-around-what-folks-want-social-media-platform-bonus-bereal?_gl=1*1hlxbze*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzY0NDc0MS43My4xLjE2ODM2NDQ5MjYuMC4wLjA.   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

On today's episode, we discuss what to make of Google's start to the year, whether it can defend against AI-infused competitors, and how worried we should be about YouTube. "In Other News," we talk about whether ad spending is actually doing just fine and check in on how folks feel about cookies going away. Tune in to the discussion with our analyst Evelyn Mitchell.     Reports mentioned in this episode:  https://content-na1.emarketer.com/id-resolution-h1-2023?_gl=1*1b80tj4*_ga*Nzg5NjgwNzUyLjE2NjcxNzAyNzg.*_ga_XXYLHB9SXG*MTY4MzEyNzQ0OC4zMTIuMS4xNjgzMTI3NDk1LjAuMC4w   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-should-worried-about-youtube-still-ad-downturn-cookie-deprecation-sentiment?_gl=1*1c1p4oy*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzY0NDc0MS43My4xLjE2ODM2NDQ4OTIuMC4wLjA.   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

On today's episode, we discuss what the biggest impact of generative artificial intelligence (AI) will be, whether time spent with ad-supported media is falling, why Lululemon is looking to sell its connected fitness company Mirror, the battle between SMS and email, what makes a shopping experience convenient, which country could see its population cut in half; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, and analysts Blake Droesch and Paul Verna.     Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://content-na1.emarketer.com/podcast-weekly-listen-generative-ais-biggest-impact-lululemon-looks-sell-mirror?_gl=1*1p7bwj5*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4MzY0NDc0MS43My4xLjE2ODM2NDQ4MDYuMC4wLjA.&_ga=2.211571350.247174622.1683644746-175926949.1671072240   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

On today's episode, we discuss how Spotify beat expectations, why a price hike is inbound, and the audio streaming company's relationship with artificial intelligence (AI). "In Other News," we talk about AI-powered ads for Google and whether Peacock can survive the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.   Sign up for our briefing here: https://www.insiderintelligence.com/products/briefings/      Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-spotify-surprises-itself-ai-tools-google-ads-peacock-sustainable   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

What does a DSP do? And how will it change when they no longer have IDFA or GAID to do it with? In this Growth Masterminds host John Koetsier chats with longtime adtech and martech thought leader and current InMobi head of product marketing, Sara Camden. They chat about: - what DSPs even do :-) - how DSPs work under SKAN (and Privacy Sandbox) - the transition to SKAN 4 - and much more ...

On today's episode, we discuss what the new normal looks like at Netflix, why its ad-supported tier isn't helping much, and what the first DVD ever mailed by the company was. "In Other News," we talk about Meta, TikTok, and YouTube facing off at this year's NewFronts and whether instant videos could be the next big AI development. Tune in to the discussion with our director of Briefings Jeremy Goldman.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-daily-netflix-s-new-normal-digital-giants-newfronts-instant-videos-next-leap-ai   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

On today's episode, we discuss the significance of Nielsen getting its national accreditation back, whether this year will be the first true multicurrency upfront, and what advertisers should do today to prepare for a less-than-certain measurement future. "In Other News," we talk about whether longer video ads are actually the way to go on mobile and whether marketing has an image problem. Tune in to the discussion with our analyst Evelyn Mitchell.   Reports mentioned in this episode:  https://content-na1.emarketer.com/ad-measurement-trends-h1-2023   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-daily-multicurrency-tv-measurement-future-longer-mobile-video-ads-marketing-s-image-problem   © 2023 Insider Intelligence    InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.  

If this isn't the first time you're listening to First Principles, you're probably wondering what's going on. Why did we have five different founders opening the episode, instead of just one. It's because today's is a special episode. We went back to the first five episodes we didto compile some of the most interesting, original and often counterintuitive conversations from five accomplished founders. While I'd urge you to listen to each of their conversations in full, this episode is a good place if you took to First Principles recently and are searching for reasons to listen to older episodes. We begin with Kabeer Biswas, the co-founder and CEO of Dunzo, the cult-like instant delivery service that started from Bangalore. He talks about the 10,000 plus tasks he's run himself on Dunzo, the impossible grind of fundraising, how founders' traits tend to show up as organization's culture and many more things. Episode 1: Kabeer Biswas of Dunzo talks about raising money, gathering user insights, battling deadlines and moreNext, we have Baskar Subramanian, the co-founder and CEO of Amagi, the most unlikely of unicorns to emerge from India. It is a media technology company that enables virtually the entire video production and distribution chain for all sorts of media companies globally. “Glass to glass solutions” is how Amagi describes itself, implying its presence from the glass of the camera where video is being shot to the glass of the screen on which it is finally watched. Baskar dropped out of his master's program at IIT Bombay because he found it oriented around getting grades, not necessarily learning. He talks about why entrepreneurship is like a drug for him, why vulnerability is a core value at Amagi, why a CEO's job is to be a clock-builder and not a time-keeper, and many more things. Episode 2: $1.5B Amagi Founder Baskar Subramanian talks about culture at work, parenting, and building from ground upNext is Nithin Kamath, the co-founder and CEO of Zerodha, India's largest online brokerage. He doesn't believe in setting targets or goals for his company or employees. He also is one of those rare Bangalore founders who have succeeded at scale without taking a single dollar of venture capital. No, in fact Nithin insists Zerodha's success is partly due to avoiding venture capital.From his anonymous days as “Nathan Hawk”, “Tarzan” or “Columbus” at a call center or internet forums, to running one of the most profitable and yet leanest startups in India, Nithin covers a lot of ground. He talks about thinking like a trader, running a company with zero attrition, creating optionality and many more things. Episode 3: Nithin Kamath of Zerodha candidly talks about building his bootstrapped business, weighing risks, and finding opportunitiesWhich brings me to Naveen Tewari, the co-founder and CEO of adtech giant InMobi, which is not only a unicorn in terms of its own valuation, but was also the first Indian company to incubate another unicorn of its own, lockscreen giant Glance. Naveen is one of the earliest tech entrepreneurs from India, having started his very first company, SMS-based search provider mKhoj, way back in 2007. Thus, survival is one of his recurring themes.Over the conversation he talks about the mistakes he made as an entrepreneur and his lessons from them, building careers and companies slowly instead of “blitzscaling”, CEOs pushing the envelope of what's possible within companies, and a lot more. Episode 4: InMobi founder Naveen Tewari gets candid about survival, innovation, and playing the game by changing the rulesAnd finally, we have Ananth Narayanan, the co-founder and CEO of Mensa Brands, a global tech-led house of brands – I know, it's a mouthful – which earned the distinction of becoming India's fastest unicorn. It buys existing brands, and then punches up their scale by providing the resources and knowledge to do so. Ananth says that's no different from a P&G, which too is a house of brands if you really look closely.Ananth talks about the emotional toll founders pay silently each day, learning to manage energy and not time, the best way to solicit and give feedback, and many more things.Episode 5: Learnability, curiosity, and brand building; Ex-Myntra CEO and Mensa Brands founder Ananth Narayanan gets candidI hope I managed to interest you in at least a few of those incredible conversations, if not all of them! Tell us what you thought of today's format. Did you like it? No? What other new features would you like from First Principles or The Ken?  Write to me at podcasts@the-ken.com. And if you haven't already rated us on your favourite podcast platform, why is that? I would truly appreciate your rating, no matter what it is. Lastly, a big thanks to my colleague Rajiv CN, our resident sound engineer, for helping put together this special episode across nearly 8 hours of conversations. See you next time with a new conversation with another accomplished founder. Till then, this is me Rohin thanking you for listening and for your support. 

Piyush Shah Co-Founder InMobi and President & COO, Glance chats with Amit Somani, Managing Partner Prime Venture Partners.Listen to the podcast to learn about06:00 - Inmobi's Story of Survival and Scale20:00 - How to Evaluate Persistence & Grit27:30 - 100 People Who Operate Like Co-Founders30:45 - Building Pro Sports Team & a Family36:00 - Why Intent > CapabilityClick here to read the full transcriptNext, listen to a veteran of Indian startup world sharing lesson from his 20+ years long entrepreneurial journey. On the episode with Sanjeev Bikhchandani we talk about Crowdsourcing customer feedback in real time; How naukri built a virtuous circle as a moat; Customer-led innovation Vs Competition-led Innovation; Why customer's money is more important than investor's money and a lot more. Enjoyed the podcast? Please consider leaving a review on Apple Podcasts and subscribe wherever you are listening to this.Follow Prime Venture Partners:Twitter: https://twitter.com/Primevp_inLinkedIn: https://www.linkedin.com/company/primevp/ This podcast is for you. Do let us know what you like about the podcast, what you don't like, the guests you'd like to have on the podcast and the topics you'd like us to cover in future episodes. Please share your feedback here: https://primevp.in/podcastfeedback

Mukesh Kalra is the CEO of ET Money, one of India's fastest growing investment and wealth management platform with a total of over $3B worth of investments under management. Mukesh has over 15 years of experience in building businesses and products from scratch in the consumer internet and mobile advertising space. Prior to heading ET Money, he was one of the core members at InMobi and helped build it from concept into the world's largest independent mobile ad network. He then launched his own fintech firm, Moneysights, which was later acquired by Times Internet, and Times Group. In less than 5 years, ET Money has built a solid customer base of over 10 million users across 1400 cities. The platform has been a pioneer in building industry-first technical solutions like paperless video KYC for MF investments, and the country's first Aadhar-based SIP payment feature, amongst others.ET Money is simplifying the financial journey of new-age Indians by offering easy investment for different needs like Mutual Funds, National Pension System, and safer avenues like Fixed Deposits. In this episode we will cover:1. India: A macroeconomic outlook (3:38)2. Why has India fared better than any other markets affected by the global financial slowdown? (10:20)3. Lessons learned from black swan events (15:50)4. What did Mukesh excel at during black swan periods? (25:12)5. Thoughts on market manipulation in the context of content creators (42:06)6. Why must a founder constantly evolve their mental models (54:03)7. The vision for Indian fintech in the coming years (1:05:28). . . Social links:Mukesh Kalra on Twitter: https://twitter.com/kalramukeshPodcast on Twitter: https://twitter.com/thedesi_vcAkash Bhat on Twitter: https://twitter.com/bhatvakashPodcast on Instagram: https://instagram.com/thedesivcAkash Bhat on Instagram: https://instagram.com/bhatvakash