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The Manager Method: Practical, Human-Centered Leadership for a Changing WorkplaceIn a world where technology and AI are transforming the workplace at breakneck speed, the fundamentals of great leadership remain rooted in human connection and intentional action. In a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Ashley Herd, the Founder and CEO of Manager Method, to explore the core of effective management. Drawing on her diverse background in legal and HR leadership at organizations like McKinsey, Ashley shares how to move beyond abstract theory into actionable behaviors. This conversation provides a roadmap for executives and founders to drive performance and talent retention through a refreshingly human-centered lens.Scaling Leadership Excellence: The "Pause, Consider, Act" FrameworkHigh-performing leaders often struggle with the "reactive trap"—the tendency to respond impulsively to the endless stream of workplace demands. Ashley Herd argues that the most effective tool in a leader's arsenal is the intentional pause. Most management mistakes are born from quick answers that leaders later regret, especially in high-pressure environments. By taking a moment to step back before making a decision, a leader creates the space necessary to avoid bias and emotional knee-jerk reactions. This practice is the foundation of the "Manager Method," transforming leadership from a series of frantic responses into a deliberate strategy that builds trust and long-term credibility with the team.Effective leadership development must also be scalable and sustainable, rather than a one-time event that ends once a workshop concludes. Ashley emphasizes a "three-legged stool" approach to management training, which combines on-demand video learning, practical resource guides, and live cohort sessions. This model moves away from the traditional, expensive external trainer model and focuses on building internal muscle memory. By integrating bite-sized, practical lessons into a manager's monthly routine, organizations can ensure that leadership skills are being practiced and refined in real-time. This ensures that the "human touch" remains a core differentiator, even as automation and AI begin to handle more administrative heavy lifting.Transparency remains the ultimate currency in a modern workplace defined by rapid change. Many leaders wait until they have a "perfect" plan before communicating with their teams, but this silence often breeds anxiety and speculation. Ashley advocates for a "work-in-progress" communication style where leaders acknowledge what they know, admit what they don't, and involve the team in brainstorming solutions. Whether navigating a personnel change or integrating new AI tools, involving the team early reduces fear and empowers employees to become stakeholders in the outcome. When people feel seen and valued as human beings rather than mere resources, they are far more likely to remain engaged and productive during periods of transition.About Ashley HerdAshley Herd is the Founder and CEO of Manager Method and a highly sought-after leadership consultant. With extensive experience in HR and employment law, she has led people operations for global firms and has become a leading voice in modern management. She is the author of The Manager Method: A Practical Framework to Lead, Support, and Get Results, and is dedicated to making high-level leadership training accessible to managers at every level.About Manager MethodManager Method is a leadership development firm that provides practical, scalable training for organizations seeking to improve management performance. The company offers a mix of digital learning, resource toolkits, and facilitated sessions designed to build foundational skills in communication, feedback, and empathy. Manager Method focuses on human-centered frameworks that drive results by empowering leaders to lead with clarity and intention.Links Mentioned in This EpisodeManager Method Official Website: www.managermethod.comAshley Herd on LinkedIn: https://www.linkedin.com/in/ashleyherd/Key Episode HighlightsThe "Pause, Consider, Act" Framework: A three-step method for reducing impulsivity and making more empathetic, informed decisions.Transparent Communication: Why admitting "I don't have all the answers yet" is more effective than silence during periods of organizational change.The Three-Legged Stool of Training: A scalable model for management development that integrates video, resources, and live peer discussion.AI and the Human Differentiator: Why the rise of automation makes human-centered management skills like empathy more valuable than ever.Leadership as a Practice: Learning from music—why consistency and foundational "basics" are more important than being a management virtuoso.ConclusionThe conversation with Ashley Herd highlights that great leadership is built on small, consistent actions rooted in empathy and transparency. By adopting the "Pause, Consider, Act" framework, leaders can navigate workplace complexity with confidence while building a culture that prioritizes human connection.More from The Thoughtful Entrepreneur
Mastering the Human Side of Leadership: Lessons in Agility with Bobby HumesIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Bobby Humes, Lead Consultant & CEO of BH Consultancy, to discuss the shifting paradigms of modern management. Bobby, widely known as "Coach Bobby," brings a unique perspective to the table, blending his high-level executive experience with lessons learned from coaching youth basketball. Their conversation explores the vital transition from technical expertise to people-centric leadership, the necessity of documenting institutional knowledge in a post-"Great Resignation" world, and how thoughtful leaders can leverage AI to enhance—rather than replace—human potential. This episode serves as a strategic roadmap for founders and executives who want to build resilient cultures that thrive on innovation and intentionality.Bridging the Gap: From Technical Expert to Thoughtful LeaderThe transition from a high-performing individual contributor to an effective people leader is one of the most difficult hurdles in the professional journey. Bobby Humes explains that while technical skills may earn a seat at the table, emotional intelligence and strategic delegation are what sustain a leader's impact. Many founders fall into the "dragon" trap—possessing so much passion and expertise that they inadvertently micromanage their team, robbing them of the opportunity to grow. Thoughtful leadership requires a shift in mindset where the goal is no longer to be the best player on the court, but to be the coach who harnesses the diverse energy of the team and directs it toward a cohesive, long-term vision.Building organizational resilience in 2026 requires more than just reactive hiring; it demands proactive succession planning and the meticulous documentation of critical knowledge. Bobby observes that many organizations were left vulnerable during recent market shifts because they lacked "desk manuals" or structured onboarding processes. When a key team member exits, the loss of institutional knowledge can be catastrophic if it hasn't been documented. By treating onboarding as a strategic priority and creating living documents of core processes, leaders ensure that their teams remain agile and capable of maintaining momentum even during periods of transition or sudden talent loss.Innovation within a company is often a byproduct of what Bobby calls a "culture of play." In this environment, experimentation is encouraged, and "failing forward" is seen as an essential step toward discovery. This spirit of play is where true innovation happens—during whiteboard sessions and open-ended brainstorming where team members feel safe to voice unconventional ideas. Integrating technology, specifically AI, into this culture can serve as a massive force multiplier for human wellness and efficiency. By setting clear guidelines—such as using AI to draft complex communications or automate repetitive administrative tasks—leaders can free up their people to focus on the high-value, creative work that truly moves the needle for the business.About Bobby HumesBobby Humes is the Lead Consultant & CEO of BH Consultancy and a highly sought-after executive coach. Known for his "Coach Bobby" persona, he specializes in helping technical experts transition into world-class people leaders. With a focus on emotional intelligence and strategic agility, Bobby works with organizations to develop leadership pipelines, improve talent retention, and foster innovative work cultures.About BH ConsultancyBH Consultancy is a premier leadership and management consultancy based in Seattle. The firm provides a holistic approach to organizational health, offering services that range from strategic planning and whiteboard innovation sessions to executive coaching and wellness integration. BH Consultancy is dedicated to helping businesses navigate the complexities of the modern workforce through thoughtful, intentional leadership.Links Mentioned in This EpisodeBH Consultancy Official WebsiteBobby Humes on LinkedInKey Episode HighlightsThe "Dragon" Metaphor: Why leaders must resist the urge to take over and instead empower their team to bring their own creativity to the table.Emotional Intelligence in Scaling: The critical need for founders to develop soft skills as they transition from "doing" to "leading."Institutional Knowledge Audits: The importance of desk manuals and process documentation to survive sudden talent transitions.AI as a Wellness Tool: Leveraging technology to reduce administrative friction and prevent burnout among high-performing teams.The Culture of Play: How fostering a safe environment for experimentation directly leads to business innovation.ConclusionThe conversation with Bobby Humes highlights that the most successful organizations of the future will be those that prioritize human connection and intentionality. By evolving from a technical expert into a thoughtful leader, you can build a team that is not only productive but truly resilient in the face of change.More from The Thoughtful Entrepreneur
Building Purpose-Driven Companies: Leadership Wisdom with Patrick MorkIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Patrick Mork, a renowned leadership speaker, executive advisor, and author of Step Back and Leap: Nine Keys to Unlock Your Life and Make Change Happen. Drawing from his high-octane background as a tech founder and a three-time Chief Marketing Officer, Patrick shares how the modern leadership landscape requires more than just technical acumen—it demands a foundation of purpose. This conversation explores the psychological and operational hurdles of the startup journey, providing a strategic roadmap for founders who want to build companies that are as resilient as they are impactful.Mastering the "Soft Tissue" of High-Performance LeadershipTransitioning from a technical expert to a true leader often reveals a significant gap in what Patrick calls the "operating system" of a company: its culture and interpersonal dynamics. For many founders, the most grueling part of the journey isn't the coding or the fundraising, but the inevitable friction that arises between co-founders and senior teams. Patrick emphasizes that conflict is not a sign of failure, but a necessary component of growth—provided it is managed with intention. When leaders avoid difficult conversations, they allow small misalignments to calcify into existential threats. By implementing structured feedback loops and fostering a shared language for disagreement, founders can transform potential volatility into a catalyst for innovation and deep-seated trust.The ability to delegate is another critical threshold that separates stagnant startups from scalable enterprises. Patrick recounts the cautionary tale of successful founders who remain bogged down in administrative minutiae, such as booking their own travel, long after they should have focused on high-level strategy. This failure to let go often stems from a lack of "purpose-driven" hiring; when a team is not aligned with the core mission, trust remains elusive. Effective delegation requires a leader to communicate the "why" behind every task, empowering the team to take ownership of the outcomes rather than just following a checklist. This shift moves the founder from a micromanager to a visionary, freeing up the mental bandwidth required to navigate a rapidly changing, AI-driven market.Perhaps the most vital insight Patrick offers is the direct link between purpose and the prevention of burnout. In a world where the startup life is often likened to "chewing glass," resilience is fueled by a sense of contribution and service. Burnout rarely occurs because of hard work alone; it happens when that work is fundamentally misaligned with an individual's core values. Using frameworks like the Japanese Ikigai method, leaders can audit their own lives and organizations to ensure their professional pursuits honor their whole selves. When a company's mission is clearly articulated and lived through everyday behaviors, it becomes a magnet for top-tier talent and a compass that guides the organization through the inevitable emotional rollercoasters of entrepreneurship.About Patrick MorkPatrick Mork is an Executive Advisor to CEOs and Senior Leadership Teams, a leadership speaker, and the host of the Mork Unfiltered podcast. With a career spanning roles as a tech founder and three-time CMO, he specializes in helping leaders navigate change, find their purpose, and build high-performing cultures. He is the author of Step Back and Leap, a book designed to help professionals unlock their potential and lead more meaningful lives.About Patrick Mork LLCPatrick Mork LLC provides executive coaching, leadership workshops, and advisory services tailored for founders and senior executives in the tech sector and beyond. The firm focuses on the intersection of human-centered leadership and business performance, helping organizations define their purpose and develop the "soft skills" necessary for sustainable scaling and resilience.Links Mentioned in This EpisodePatrick Mork LLC Website: www.patrickmork.comPatrick Mork on LinkedIn: linkedin.com/in/patrickmorkofficialKey Episode HighlightsPurpose as a Competitive Advantage: Why purpose-driven companies attract higher-quality talent and maintain greater resilience during market downturns.The Danger of Avoiding Conflict: How unresolved co-founder friction can quietly erode a company's foundation and how to address it proactively.The Ikigai Method for Leaders: Using this Japanese framework to align professional goals with personal values to prevent burnout.The "Chewing Glass" Metaphor: Navigating the intense emotional highs and lows of the startup journey without losing perspective.Scaling Through Delegation: Moving beyond micromanagement by building a trustworthy team aligned with the company's mission.ConclusionThe conversation with Patrick Mork serves as a powerful reminder that the most durable companies are built from the inside out. By prioritizing self-reflection, mastering feedback, and anchoring every decision in a clear sense of purpose, founders can build a legacy that transcends mere financial success.More from The Thoughtful Entrepreneur
Empowering Professionals and Corporate Culture Through Nonprofit Board Service: Insights from Whitley RichardsIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Whitley Richards, the CEO of Cause Strategy Partners, to explore the high-impact intersection of corporate talent and social good. Their conversation highlights how nonprofit board service is no longer just an act of charity; it is a strategic vehicle for leadership development and corporate social responsibility (CSR). Whitley explains how her organization bridges the gap between major corporations and the nonprofit sector, ensuring that professionals from companies like Google and JPMorgan Chase are not only placed on boards but are equipped with the governance training necessary to drive real systemic change.The Strategic Triple Win: Professionals, Companies, and CommunitiesFacilitating nonprofit board service creates a powerful synergy that addresses the most pressing pain points for modern business leaders: employee disengagement and the "skills gap." When a company encourages its rising talent to serve on a board, it is essentially outsourcing high-level leadership training to the real world. In the boardroom, professionals must navigate complex challenges such as financial oversight, strategic planning, and consensus-building among diverse stakeholders—all of which are "power skills" that translate directly back to their corporate roles. This hands-on experience often proves more effective than traditional classroom-style leadership retreats, as it places the individual in a position of high-stakes accountability for a cause they genuinely care about.From a corporate perspective, supporting board service is a robust retention tool that satisfies the modern worker's hunger for purpose. Employees who feel their personal values align with their professional environment are significantly more likely to remain loyal and engaged. Furthermore, these placements act as a force multiplier for a company's corporate citizenship. Instead of merely writing a check, a corporation is lending its intellectual capital to the community, building deeper, more authentic ties with local organizations. This proactive approach to corporate citizenship bolsters brand reputation and establishes the company as a pillar of the community, which is increasingly vital in a consumer landscape that rewards social transparency and impact.For the nonprofits involved, the influx of corporate expertise provides a level of professionalization and strategic rigor that can be difficult to acquire otherwise. Cause Strategy Partners uses a technology-driven approach to ensure these matches are based on more than just proximity; they are based on a deep alignment of skills and passion. This ensures that the professional isn't just a figurehead but a high-value contributor who can help the nonprofit navigate resource allocation and organizational direction. By shifting the narrative from "volunteering" to "strategic board service," Whitley and her team are redefining how we think about social impact, creating a sustainable model where every participant walks away with measurable growth and a renewed sense of mission.About Whitley RichardsWhitley Richards is the CEO of Cause Strategy Partners and a recognized leader in the social impact space. With an MPA from NYU Wagner, she has dedicated her career to the belief that the private sector holds the keys to solving many of the world's most difficult social challenges. She oversees the strategic direction of the firm, focusing on expanding the reach of their board placement and governance training programs to empower the next generation of social-impact leaders.About Cause Strategy PartnersCause Strategy Partners is a social enterprise that helps individuals and corporations achieve their greatest social impact. Through their flagship BoardLead program and a suite of governance resources, they match talented professionals with nonprofit board opportunities. By providing rigorous training and technology-powered matching, the firm ensures that nonprofit boards are diverse, skilled, and prepared to lead their organizations toward long-term success.Links Mentioned in This EpisodeCause Strategy Partners Official WebsiteWhitley Richards on LinkedInKey Episode HighlightsThe "Triple Win" Framework: How board service simultaneously benefits the professional, the corporation, and the nonprofit partner.Governance as Leadership Training: Why the boardroom is the ultimate environment for developing emotional intelligence and strategic thinking.Bridging the Purpose Gap: Strategies for companies to retain top talent by facilitating meaningful social engagement.Technology in Placements: The role of data-driven matching in ensuring that board service is high-impact rather than just high-intent.The "My Cause Finder" Tool: A practical resource for individuals to identify where their skills meet the world's needs.ConclusionThe conversation with Whitley Richards underscores that nonprofit board service is a transformative opportunity for professional and organizational growth. By aligning personal passions with strategic service, individuals can develop critical leadership skills while corporations strengthen their culture and community impact.More from The Thoughtful Entrepreneur
Navigating the Marketing Agency Maze: Strategic Matchmaking with Behdad JamshidiIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Behdad Jamshidi, the Founder & CEO of CJAM Marketing, to discuss the critical challenges business leaders face when trying to scale their marketing efforts. With over 160,000 agencies in the market, founders often find themselves trapped in a cycle of "agency hopping" that drains resources and kills momentum. Their conversation dives into the necessity of strategic matchmaking, the value of intentional leadership, and how to find the less than 5% of agencies that actually align with an entrepreneur's specific business goals.Protecting Your Growth: The Engineering Approach to Marketing PartnershipsFor many high-achieving founders, the struggle isn't a lack of marketing options, but a lack of clarity on which specific agency "flavor" fits their current objective. Behdad explains that the marketing industry is highly fragmented, with agencies specializing in everything from granular SEO to high-level brand storytelling. A common mistake is hiring an agency based on a polished sales pitch rather than a proven track record within a specific niche or budget bracket. By acting as a fractional CMO and partner matcher, strategic consultants help business owners bypass the expensive trial-and-error phase, ensuring that the agency selected has the exact infrastructure required to scale that specific business model.Effective marketing leadership requires an objective view of the "entire board," moving beyond tactical execution to focus on foundational strategy. Business owners often jump into paid ads or social media campaigns before their internal systems—like lead follow-up and CRM management—are ready to handle the influx. This creates a "leaky bucket" scenario where marketing spend is effectively wasted. Strategic matchmaking involves auditing these internal processes first, then pairing the business with a partner who understands the nuance of their industry and the specific stage of the entrepreneurial journey they are navigating. This alignment ensures that marketing becomes a predictable engine for growth rather than a series of disconnected experiments.Ultimately, the goal of a strategic partnership is to build long-term value and trust, which is often missing in the transactional world of digital marketing. The matchmaking process relies on deep vetting and a massive network of pre-screened providers, allowing founders to access high-level talent without the risk of a "bad hire." As companies scale, their marketing needs evolve, and having a partner who can facilitate those transitions ensures that the brand remains consistent and the momentum continues. By prioritizing the relationship and the strategic fit over the latest marketing fad, entrepreneurs can reclaim their time and focus on leading their organizations with confidence.About Behdad JamshidiBehdad Jamshidi is the Founder & CEO of CJAM Marketing, where he serves as a strategic marketing consultant and agency matchmaker. With a background in engineering, Behdad brings a technical, process-driven perspective to the creative world of advertising. He specializes in identifying the perfect marketing partners for growing businesses, helping them build scalable, high-performance marketing ecosystems while protecting them from poor investments.About CJAM MarketingCJAM Marketing is a strategic consultancy that helps businesses find and manage the right marketing partners. By leveraging a vast network of vetted agencies and providers, CJAM Marketing removes the guesswork from the hiring process. The firm provides fractional CMO services, auditing internal processes and aligning business goals with the specific technical capabilities of marketing specialists to ensure sustainable, long-term growth.Links Mentioned in This EpisodeCJAM Marketing Official WebsiteBehdad Jamshidi on LinkedInKey Episode HighlightsThe Agency Hopping Trap: Why businesses fail when they hire based on sales pitches rather than strategic, technical fit.The Kaizen Philosophy: Applying continuous, incremental improvement to both personal leadership and business operations.Tactical Hobbies for Leaders: How hands-on activities like painting or music help founders reset their mental state for better decision-making.The 5% Rule: Navigating the crowded market to find the small fraction of agencies that are actually capable of delivering ROI.Radical Transparency: How standardized referral fees and engagement models ensure unbiased marketing recommendations.ConclusionThis conversation with Behdad Jamshidi underscores that marketing success is less about the "what" and more about the "who." By finding the right strategic partners who align with your mission and stage of growth, you can transform marketing from a source of frustration into your most powerful tool for impact.More from The Thoughtful Entrepreneur
Mastering Business Scalability: Scott Abbott on Fusing AI, Systems, and Human GrowthIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Scott Abbott, the serial entrepreneur, investor, and Founder & CEO of BOS-UP. The conversation explored the critical intersection of modern technology and timeless business principles, focusing on how Scott's "Boss Up" framework helps startups and mid-market companies scale effectively. By integrating AI-driven insights with high-level coaching and human-centered development, Scott provides a roadmap for leaders who want to move beyond mere "hustle" and toward a structured, engineering-minded approach to growth. This episode is a masterclass in leveraging the latest digital tools without losing the "soft tissue" of emotional intelligence and personal reflection.The Boss Up Methodology: Balancing Business Mechanics with Human Soft TissueScaling a business requires a dual focus on rigorous systems and the human factors that drive them. Scott Abbott describes this balance through the lens of "mechanics"—the essential business competencies and disciplines—and "soft tissue," which encompasses conflict resolution, anxiety management, and boundary setting. For an organization to truly thrive, it must implement a blueprint that democratizes high-level strategies once reserved only for the Fortune 500. By adopting an engineering mindset, founders can build a "Boss Up Blue" infrastructure that identifies operational gaps, while simultaneously using "Boss Up Moments" to foster the emotional resilience needed to navigate the inevitable stresses of entrepreneurship.A cornerstone of this methodology is the strategic integration of Artificial Intelligence as a partner in critical thinking rather than a replacement for it. Scott advocates for a three-dimensional learning model that fuses traditional reading and writing with AI-powered customization. Instead of using AI to generate shortcuts, leaders are encouraged to use tools like ChatGPT or NotebookLM to create personalized journaling prompts and organize complex insights. This technology-enhanced reflection allows for a deeper, more contextual understanding of business challenges, enabling a founder to show up to coaching sessions with a refined perspective that maximizes the value of human-to-human mentorship.Democratizing high-level business education is the ultimate mission behind the BOS-UP ecosystem. By offering open-source content and a social enterprise model where profits support under-resourced entrepreneurs, Scott is championing a form of humanitarian capitalism. This approach ensures that sophisticated tools for work-life integration and organizational scaling are accessible to all, regardless of their funding stage. When technology, coaching, and human-centered philosophies are fused correctly, the result is an interactive learning environment where founders can build not just successful companies, but purpose-driven lives that impact their communities and the global market.About Scott AbbottScott Abbott is a serial entrepreneur, investor, and the Founder & CEO of BOS-UP. With decades of experience building and scaling companies, he is a dedicated advocate for lifelong learning and the strategic use of technology in personal development. Scott is the author of Boss Up and the Boss Up Moments workbook, and he leads a global network of coaches focused on democratizing elite business strategies.About BOS-UPBOS-UP is a business coaching and systems firm designed to help small to mid-market companies scale with precision. The company offers a structured framework centered on nine core competencies, blending technical business engineering with human-centered growth strategies. BOS-UP operates as a social enterprise, providing accessible resources and coaching to empower entrepreneurs worldwide.Links Mentioned in This EpisodeScott Abbott Official WebsiteScott Abbott on LinkedInKey Episode HighlightsThe "Boss Up" Framework: A deep dive into the nine core competencies required to scale a business from startup to mid-market success.AI as a Thinking Partner: How to use artificial intelligence to enhance critical thinking, generate reflective prompts, and prepare for high-level coaching.Mechanics vs. Soft Tissue: Balancing the technical systems of a business with the emotional intelligence and human factors that sustain a team.Democratizing Strategy: The social enterprise model that makes Fortune 2500-level business education accessible to under-resourced entrepreneurs.The 3D Learning Model: Integrating reading, writing, and technology to create a comprehensive and interactive ecosystem for lifelong growth.ConclusionScott Abbott's philosophy serves as a reminder that the most successful businesses are built on a foundation of continuous learning and structural integrity. By embracing both the data-driven power of AI and the reflective depth of human coaching, leaders can navigate complexity with clarity and purpose.More from The Thoughtful Entrepreneur
Revolutionizing Go-to-Market Strategy: AI-Driven Performance Marketing with Lisa SharapataIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Lisa Sharapata, the VP of AI & GTM Strategy at Metadata.io, to discuss the radical shift occurring in digital advertising. Metadata is a category-defining platform that utilizes AI agents to automate the technical execution of ad campaigns, effectively removing the manual "grunt work" that often bogs down marketing teams. Lisa shares how this transition allows marketers to shift their focus from bid adjustments and spreadsheet management to high-level media strategy and authentic creative development. Their conversation provides a strategic roadmap for B2B leaders looking to scale their demand generation without scaling their headcount.Beyond Manual Execution: The Power of Multivariate Testing at ScaleThe primary bottleneck in modern B2B advertising is the sheer complexity of testing—a human team simply cannot manually manage the permutations required to find the perfect campaign "winner" across fragmented channels. Lisa explains that Metadata solves this by running dozens or even hundreds of simultaneous experiments across platforms like LinkedIn, Facebook, Instagram, Reddit, and Bing. For example, a single campaign involving three different audiences, three unique offers, and three creatives across five channels results in 135 separate experiments; Metadata's AI agents handle the deployment and optimization of these combinations in real-time, shifting budget to top performers instantly. This level of scale ensures that ad spend is always flowing toward the highest-converting opportunities, rather than sitting stagnant in underperforming assets.With AI handling the "doing" of marketing, the role of the modern marketer is being redefined toward strategy, entity optimization (EO), and deep audience understanding. Lisa notes that as search behavior shifts from traditional engines to AI-driven models like ChatGPT, brands must focus on "Entity Optimization"—ensuring their company is recognized as a reputable authority across the web so it is cited by these emerging AI tools. This shift requires marketers to be more present in community-led channels and multi-channel brand awareness efforts, letting AI handle the bid thresholds and technical safeguards while humans focus on the narrative and the brand's positioning in the market.Ultimately, successful AI implementation requires a "human-in-the-loop" approach to maintain control over brand standards and financial parameters. Metadata addresses this by allowing users to set strict spend and bid limits, ensuring the AI operates within a safe "sandbox" of pre-approved strategic boundaries. As trust builds, organizations can gradually increase the autonomy of these agents, moving toward a future of vendor-agnostic optimization where the platform prioritizes what actually works for the client, rather than what benefits a specific social network's inventory. This unified data approach allows B2B firms to connect ad spend directly to pipeline and revenue, providing the transparent attribution necessary to justify marketing investment at the executive level.About Lisa SharapataLisa Sharapata is the VP of AI & GTM Strategy at Metadata.io and a seasoned marketing leader with a track record of driving growth for high-scale B2B organizations. Known for her expertise in Account-Based Marketing (ABM) and demand generation, she is a frequent speaker and thought leader on the intersection of creativity and data-driven strategy. Lisa is passionate about helping marketers reclaim their time through automation, often drawing parallels between the fluidity of her hobby in water ink painting and the organic flow of modern marketing data.About Metadata.ioMetadata.io is the leading operating system for B2B marketers, providing AI-driven automation for performance marketing and demand generation. The platform automates the repetitive, manual tasks involved in running and optimizing ad campaigns across LinkedIn, Facebook, Google, and more. By connecting ad spend to revenue data, Metadata helps organizations achieve higher ROI and provides a unified view of the go-to-market strategy.Links Mentioned in This EpisodeMetadata.io Official WebsiteLisa Sharapata on LinkedInKey Episode HighlightsThe "Strategy Over Execution" Shift: Why AI is finally allowing marketers to abandon manual bid management and focus on creative storytelling.Multivariate Testing at Scale: How AI agents manage hundreds of campaign permutations across LinkedIn, Facebook, and Reddit to find the lowest cost per lead.From SEO to Entity Optimization (EO): Preparing your brand to be recognized and recommended by AI language models and emerging search tools.Spend Safeguards and Human Oversight: Maintaining control over automated campaigns through bid limits and "human-in-the-loop" approval workflows.End-to-End Attribution: Connecting top-of-funnel ad spend directly to bottom-of-funnel pipeline and revenue metrics.ConclusionThe conversation with Lisa Sharapata makes it clear that the future of marketing isn't about human vs. machine, but rather human and machine working in tandem. By automating the mechanical aspects of digital advertising, leaders can empower their teams to focus on the creativity and strategy that truly move the needle for the business.More from The Thoughtful Entrepreneur
Revolutionizing Digital Advertising: Strategic Insights into AI-Driven Campaign Management with Seva UstinovIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Seva Ustinov, the Founder and CEO of plurio, to discuss the seismic shift occurring within the digital advertising landscape. As managing ad spend across Google, Meta, and TikTok becomes increasingly fragmented and complex, Seva shares how autonomous AI agents are moving beyond simple data reporting to active execution. This conversation provides a masterclass for high-growth founders and marketing executives who are looking to bridge the gap between surface-level platform metrics and true bottom-line business outcomes.Navigating Complexity: The Rise of Autonomous Ad OptimizationThe primary bottleneck for modern marketing teams is the sheer volume of data generated across diverse sales funnels and advertising platforms. Seva explains that while traditional ad platforms optimize for immediate conversions—like a simple lead form submission—they often lack the visibility into deeper business goals, such as closed-loop sales or long-term subscriptions. This disconnect forces marketers into a grueling cycle of manual analysis and constant dashboard toggling. By implementing an autonomous agent that aggregates performance data across all channels, businesses can finally align their digital spend with their actual revenue cycles, ensuring that every dollar is attributed to a meaningful customer journey.Adopting AI in advertising is not about replacing human creativity, but rather acting as a force multiplier for strategic talent. An AI agent can handle the "grunt work" of identifying creative fatigue, reallocating budgets in real-time, and pausing underperforming segments across thousands of campaigns simultaneously. This level of granular management allows agencies and in-house teams to shift their focus away from repetitive tactical adjustments and toward high-level creative strategy and client relationship management. When the machine handles the math, the humans can focus on the mission, resulting in a more agile and responsive marketing engine that scales without a proportional increase in headcount.Ultimately, the goal of integrating autonomous agents like Plurio is to achieve a superior Return on Ad Spend (ROAS) through continuous, data-driven learning. Seva emphasizes the importance of the "human-in-the-loop" model, where the AI provides transparent, human-readable reasoning for every recommendation it makes. This transparency builds trust and allows marketers to maintain strategic oversight while the agent executes daily optimizations. For enterprises and growth-stage startups managing significant monthly spend, this approach transforms digital advertising from a cost center into a predictable, high-performance asset that evolves as quickly as the market does.About Seva Ustinov: Seva Ustinov is a tech visionary and the Founder and CEO of Plurio. With a background in building scalable marketing technologies, Seva is dedicated to helping companies navigate the complexities of digital acquisition through the power of autonomous AI agents.About plurio: plurio is an innovative AI platform that revolutionizes digital ad management by combining unified analytics with autonomous optimization. The platform connects to major ad accounts to analyze performance, identify inefficiencies, and execute campaign adjustments, helping businesses maximize their ROI with minimal manual intervention.Links Mentioned in This Episode:plurio Official WebsiteSeva Ustinov on LinkedInKey Episode HighlightsThe Full-Funnel Gap: Why standard ad platforms often fail to optimize for long-term business goals and how AI bridges that data void.Autonomous Execution: The shift from passive dashboards to active agents that can pause, scale, and reallocate spend in real-time.Force Multiplying Creativity: How AI frees up marketing agencies to focus on high-level strategy rather than manual spreadsheet analysis.Combating Creative Fatigue: Using AI to proactively spot when ad assets lose effectiveness and rotating them before ROI drops.Transparency and Trust: The "Human-in-the-Loop" model that provides clear reasoning for every AI-driven campaign adjustment.ConclusionThe conversation with Seva Ustinov makes it clear that the future of digital advertising lies in the synergy between human strategy and autonomous execution. By leveraging AI to handle the complexity of multi-channel optimization, leaders can ensure their growth is driven by data rather than guesswork.More from The Thoughtful Entrepreneur
Unlocking Advanced Tax Savings: How Strategic Trusts Empower Entrepreneurs with Sally GimonIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Sally Gimon, a dedicated Investor and tax strategist at The Trust is You, to dismantle the common frustrations business owners face during tax season. Despite having experienced CPAs, many entrepreneurs find themselves blindsided by massive tax bills—a pain point Sally knows intimately from her own early days in real estate. Their conversation dives into the specialized world of non-grantor irrevocable spendthrift trusts, a legal framework used by America's wealthiest dynasties to protect assets and defer taxes. This episode serves as a vital resource for high-achieving founders looking to move beyond basic deductions and into the elite level of wealth preservation.Beyond Compliance: Why Your CPA Might Be Missing Millions in SavingsMost business owners rely solely on their CPAs for tax advice, but there is a fundamental gap between tax compliance and specialized trust law. CPAs are expertly trained in the tax code, yet only a tiny fraction of professionals are versed in the nuances of contract law and the specific IRS codes that govern complex trusts. This often leads to a "compliance trap" where entrepreneurs follow the rules perfectly but still overpay because they aren't utilizing the same legal structures as the Rockefellers or the Kennedys. By bridging this gap, business owners can move from a reactive state of paying what they're told to a proactive state of legally shielding their hard-earned capital.The core of Sally's strategy revolves around Tax Code 643(b), which allows certain types of trusts to defer capital gains and passive income legally. While the IRS may issue memos expressing disapproval of aggressive strategies, it is important to remember that only Congress has the power to change the tax code itself. For business owners with appreciating assets like real estate or intellectual property, these trusts offer a dual benefit: significant tax deferral and robust asset protection from creditors or lawsuits. Implementing these structures requires a shift in mindset, moving away from "income management" toward "asset orchestration" within a protected legal entity.Ultimately, the goal of advanced tax planning is to provide the founder with more liquidity to reinvest in their mission and legacy. Sally emphasizes that these tools are not "loopholes" but are established parts of the American legal system designed to encourage long-term investment and wealth stability. By leveraging educational resources and weekly masterminds, entrepreneurs can demystify these complex structures and determine if they are ready to implement a spendthrift or beneficial trust. Taking control of one's tax destiny is about more than just numbers; it's about ensuring that the value created by the business remains within the family or the organization for generations to come.About Sally GimonSally Gimon is an experienced Investor and a leading advocate for tax education through her platform, The Trust is You. After facing a nearly six-figure tax bill early in her real estate career, she dedicated herself to uncovering the wealth-preservation secrets of the ultra-wealthy. Today, she helps business owners across 165 countries understand trust law to protect their assets and slash their tax burdens.About The Trust is YouThe Trust is You is an educational and strategic resource center focused on democratizing advanced tax-saving tools. The company provides video courses, weekly mastermind sessions, and specialized consulting on non-grantor irrevocable spendthrift trusts. Their mission is to empower entrepreneurs with the knowledge to legally minimize taxes and protect their legacy using proven trust frameworks.Links Mentioned in This EpisodeThe Trust is You Official WebsiteSally Gimon on LinkedInKey Episode HighlightsThe CPA Limitation: Understanding why compliance-focused accounting often overlooks advanced wealth-preservation strategies.The Power of 643(b): How this specific tax code allows for the legal deferral of capital gains and passive income within a trust.Asset Protection: Why spendthrift trusts are the gold standard for shielding your business and personal assets from litigation.The "Rockefeller" Strategy: Lessons from America's wealthiest families on using contract law to maintain multi-generational wealth.Democratizing Knowledge: How Sally's free resources are making elite tax strategies accessible to small and medium-sized business owners.ConclusionThis conversation with Sally Gimon highlights that while the tax code is complex, it contains powerful provisions for those willing to look beyond standard accounting. By integrating trust law into your financial strategy, you can transform your relationship with the IRS and keep more of your wealth working for you.More from The Thoughtful Entrepreneur
Building Healthy Leadership Teams: Strategic Insights from Stacey Bailey of The Intention CollectiveIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Stacey Bailey, Senior Consultant at The Intention Collective, to explore the foundational elements of high-performing organizational culture. Stacey, an expert executive coach, shared how small to medium-sized businesses can move past the friction of "moving goalposts" to establish sustainable growth through clear strategic planning. Their conversation provides a masterclass for founders and executives on how to bridge the gap between visionary thinking and daily execution by fostering deep clarity and robust accountability rituals.Cultivating Operational Excellence Through Clarity and 90-Day RhythmsFor many entrepreneurs, the greatest barrier to scaling is not a lack of vision, but a lack of consistent operational rhythm. Stacey explains that clarity is the cornerstone of a healthy leadership team; without it, ambiguity breeds resentment and stalls momentum. When leaders fail to be explicit about expectations, they inadvertently create "unkind" environments where team members feel set up for failure. By adopting a "clear is kind" philosophy, organizations can eliminate the hidden friction that slows down decision-making and project delivery, allowing the team to move in unison toward a shared objective.A central framework discussed in the episode is the implementation of 90-day planning rhythms. Human attention spans and motivation levels naturally fluctuate, often waning after approximately three months. By breaking down annual visions into quarterly sprints, leaders can maintain high levels of engagement while remaining agile enough to pivot based on real-world data. This structure prevents the common visionary trap of constantly shifting priorities mid-stream, which often leads to team burnout. Instead, a defined 90-day finish line provides the team with a predictable cadence of "doing" and "reflecting," ensuring that progress is documented and celebrated before the next set of goals is established.Ultimately, building a resilient leadership team requires a commitment to "frustration tolerance" and a growth mindset. Stacey uses the metaphor of learning a new craft to describe the leadership journey—it requires patience, a willingness to make visible mistakes, and the discipline to stick with a process until it yields results. Accountability in this context isn't about micromanagement; it is about creating a "system and soul" toolkit where feedback loops and weekly check-ins become the lifeblood of the culture. When leaders model vulnerability and invite honest critique, they build the psychological safety necessary for their teams to innovate and take the calculated risks required for long-term market leadership.About Stacey Bailey: Stacey Bailey is a Senior Consultant and executive coach at The Intention Collective. With a background in helping diverse organizations navigate growth and change, she specializes in helping leadership teams align their internal culture with their external strategic goals. She is a proponent of using structured rhythms to drive both professional excellence and personal fulfillment.About The Intention Collective: The Intention Collective is a consultancy dedicated to helping small and medium-sized businesses build healthy, high-performing cultures. By combining strategic planning with leadership development, they provide organizations with the tools to create clarity, implement accountability, and drive sustainable growth. Their "System and Soul" approach ensures that both the tactical and human elements of a business are optimized for success.Links Mentioned in This Episode:The Intention Collective Official WebsiteStacey Bailey on LinkedInKey Episode HighlightsFrustration Tolerance in Leadership: Why embracing the "messy middle" of learning new skills builds the resilience needed to lead through uncertainty.The Clarity Mandate: Implementing Brené Brown's "Clear is Kind" principle to eliminate team resentment and improve execution.90-Day Sprint Rhythms: How to align organizational goals with natural human attention spans to maintain year-round momentum.Defining "Done": Strategies for founders to stop moving the goalposts and start celebrating measurable milestones with their teams.System and Soul Toolkit: Creating feedback rituals that move accountability from a chore to a core cultural value.ConclusionThe conversation with Stacey Bailey highlights that organizational health is a continuous practice, not a destination. By committing to clear communication and structured planning cycles, leaders can transform their teams from a group of individuals into a cohesive, high-impact leadership unit.More from The Thoughtful Entrepreneur
Navigating Grief, Leadership, and Global Opportunity: Strategic Insights from Carl ManlanIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Carl Manlan, a prolific Author and the Head of Partnerships and Business Development at AGRA. Their wide-ranging conversation delved into the profound intersection of personal loss, empathetic leadership, and the immense economic potential within African markets. Carl, who also co-hosts the Inside the Blueprint Podcast with his daughter, shares how his poetry collection, I Can Breathe, serves as a vessel for processing grief and transforming it into a leadership strength. This episode provides a masterclass for executives and founders on how to cultivate more humane, resilient workplaces while staying attuned to the intergenerational shifts shaping the future of global business.From Personal Reflection to Empathetic Organizational DesignThe modern executive often operates at a pace that leaves little room for the "inner work" required to lead with true empathy. Carl Manlan advocates for a radical return to self-reflection, citing his own practice of a 120-day writing course as the foundation for his professional clarity. By dedicating time to pause and reconnect with formative experiences, leaders can dismantle the stoic barriers that often hinder authentic connection with their teams. This process isn't merely therapeutic; it is a strategic alignment tool that allows a leader to recognize that their employees are whole people who carry invisible burdens—including grief—into the workspace every day.Creating an empathetic work environment requires moving beyond performative sympathy toward structural support. Carl emphasizes that grief is a manifestation of love and a universal human experience that doesn't simply vanish at the office door. Leaders must normalize conversations around mental well-being and loss, providing "space rather than just sympathy." This means building flexibility into operational workflows and fostering a culture where vulnerability is modeled from the top down. When a leader acknowledges their own humanity, it gives the entire organization permission to be resilient, ultimately reducing burnout and increasing long-term employee engagement.Furthermore, the conversation highlighted the necessity of intergenerational dialogue in future-proofing an organization's culture. Through his work with his daughter, Carl demonstrates that the next generation of innovators—particularly in emerging markets like Africa—view the world through a lens of digital fluency and social impact. For businesses looking to tap into the "Africa that exists"—a continent of 1.4 billion people driven by youth and entrepreneurship—the approach must be one of partnership rather than paternalism. By bridging the gap between established leadership wisdom and the fresh curiosity of the youth, organizations can unlock new narratives of hope, healing, and unprecedented economic opportunity.About Carl ManlanCarl Manlan is a celebrated Author, poet, and international development professional. As the Head of Partnerships at AGRA, he works at the nexus of agriculture, finance, and economic transformation in Africa. He is the author of the moving poetry collection I Can Breathe and a dedicated advocate for mental health and intergenerational mentorship.About Carl Manlan OfficialCarl Manlan's official platform serves as a hub for his creative and professional endeavors. It features his published works, including I Can Breathe, and provides resources for those interested in the Inside the Blueprint Podcast. The platform emphasizes the power of storytelling to bridge cultural and generational divides, fostering global conversations on leadership and resilience.Links Mentioned in This Episode:Carl Manlan Official WebsiteCarl Manlan on LinkedInKey Episode HighlightsThe 120-Day Reflection: How a structured daily writing habit can sharpen executive decision-making and emotional intelligence.Grief as a Leadership Asset: Transforming personal loss into a catalyst for building high-trust, empathetic organizational cultures.The "Africa That Exists": Moving beyond risk-aversion to identify high-growth opportunities in African agriculture and tech-enabled entrepreneurship.Intergenerational Synergy: Lessons from co-hosting a podcast with a 13-year-old on how to mentor and learn from Gen Z.The Metaphor of Breath: Using poetry as a practical tool for healing and maintaining professional momentum during seasons of adversity.ConclusionCarl Manlan's insights remind us that the most effective leaders are those who stay connected to their own humanity. By embracing reflection, honoring the grieving process, and looking toward emerging markets with humility, you can build a legacy that is both personally fulfilling and globally impactful.More from The Thoughtful Entrepreneur
Mastering the Human Element of Sales and Leadership with Shad TidlerIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Shad Tidler, a senior consultant and coach specializing in Sales and Leadership/Management at Lushin. The conversation dived deep into the psychological barriers that often prevent talented entrepreneurs from scaling their sales organizations and leading with true impact. Shad's expertise lies in dismantling the "head trash" that complicates the sales process, helping leaders transition from a state of reactive management to one of proactive, high-performance coaching. For any founder feeling stuck in the "doer" role, this episode provides a masterclass in shifting perspective to unlock sustainable business growth.Bridging the Gap Between Sales Strategy and Leadership ExecutionA common struggle for growing businesses is the disconnect between the desire for higher revenue and the actual leadership behaviors required to support a sales team. Many founders are excellent at closing deals themselves but struggle to replicate that success within their team because they treat management as an administrative task rather than a coaching discipline. To bridge this gap, leaders must first achieve clarity on their own "sales DNA"—the underlying beliefs and habits that dictate how they interact with prospects and employees. By addressing these foundational elements, a leader can stop micromanaging the "what" and start influencing the "how," creating a culture where accountability is embraced rather than feared.Developing a high-performance sales culture also requires a fundamental shift in how we view the sales process itself: it is not about "convincing" people, but about qualifying them through rigorous discovery. Shad points out that many sales teams fail because they spend too much time chasing low-probability prospects due to a psychological need for approval. By implementing a structured, repeatable sales system, organizations can remove the emotional guesswork from the pipeline. This allows leadership to accurately forecast growth and identify specific skill gaps within their team. When sales becomes a predictable system rather than an emotional rollercoaster, the entire organization benefits from increased stability and focus.Ultimately, the most successful leaders are those who invest in their own development to stay ahead of the challenges that come with scaling. Leadership and sales are both skills that require continuous refinement and a willingness to confront uncomfortable truths about one's own performance. This is where external coaching becomes a vital asset; it provides the objective mirror necessary to spot the "head trash" that internal teams are often too close to see. By focusing on the intersection of mindset and methodology, entrepreneurs can build resilient teams that are equipped to thrive in competitive markets, ensuring that the mission of the business is supported by a robust, self-sustaining engine of growth.About Shad TidlerShad Tidler is a seasoned consultant and coach at Lushin, specializing in sales, management, and leadership development. With a background in helping businesses navigate complex growth phases, Shad focuses on the human side of business—addressing the beliefs, behaviors, and techniques that drive or hinder professional success. He is passionate about helping individuals and teams overcome psychological barriers to reach their full potential.About LushinLushin is a sales and leadership consulting firm dedicated to helping businesses achieve predictable, sustainable growth. By focusing on the psychology of sales and management, Lushin provides the training, coaching, and systems necessary to build high-performing organizations. They work with companies to refine their sales processes, develop effective leaders, and create cultures of high accountability and performance.Links Mentioned in This EpisodeLushin Website: www.lushin.comShad Tidler on LinkedIn: https://www.linkedin.com/in/shadtidlerKey Episode HighlightsOvercoming "Head Trash": Understanding the psychological barriers and limiting beliefs that prevent sales professionals from asking the tough questions.The Manager vs. Coach Distinction: Why the most successful sales leaders spend their time coaching behavior rather than just managing metrics.Sales DNA and Belief Systems: How your underlying beliefs about money and authority impact your ability to close deals and lead teams.Systematizing the Discovery Process: The importance of a structured sales methodology to remove emotional bias and improve lead qualification.Cultivating Accountability: Shifting organizational culture so that team members take ownership of their results and growth.ConclusionShad Tidler's approach reminds us that business growth is as much about personal evolution as it is about strategy. By refining the "human engine" behind your sales and leadership, you create a foundation for success that can withstand the pressures of scaling.More from The Thoughtful Entrepreneur
Aligning Mission and Marketing: Strategic Insights from Andrew Schulkind of AndigoIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Andrew Schulkind, the Digital Strategist and Web Developer behind Andigo. Their conversation explored the critical intersection of high-level digital strategy and mission-driven business growth. Andrew shares how organizations—particularly B Corps and public benefit corporations—can bridge the gap between their core purpose and their marketing execution. This episode serves as a masterclass for leaders looking to move beyond tactical "noise" to build an authentic, long-term digital presence that reflects their true impact and drives sustainable performance.Beyond the Hype: Strategic Marketing for Mission-Driven SuccessFor many mission-driven organizations, the greatest challenge isn't a lack of purpose, but a disconnect between their internal values and their external marketing. Andrew explains that marketing is fundamentally a promise-making engine; if the operational reality of the business fails to deliver on those promises, the brand erodes. High-achieving founders often find that their digital presence has become a "snapshot" that no longer reflects the "moving picture" of their evolving company. To solve this, businesses must transition from one-off projects to a model of continuous improvement, where messaging and operations are in constant lockstep to ensure every customer interaction reinforces the brand's integrity.In an era dominated by the rapid rise of AI and automation, the competitive advantage for B2B firms is shifting away from mere content production toward high-level strategy and radical authenticity. While AI can act as a powerful productivity expander, it cannot replace the strategic direction required to navigate complex market shifts. Andrew advocates for a "flight to strategy," where leaders use technology to automate repetitive tasks while leaning deeper into the human nuances of storytelling and relationship-building. Audiences today crave a real human voice behind the brand, and businesses that leverage AI to free up their team's creative capacity—rather than simply replacing it—will be the ones that build lasting trust.Success in the digital landscape also requires a shift in how agencies and clients collaborate. Rather than transactional vendor relationships, Andrew emphasizes the value of flexible, long-term partnerships that allow for agile pivots as market conditions change. By implementing robust measurement systems and maintaining a focus on transparency, organizations can ensure their marketing investments are yielding a tangible return on impact. This approach allows mission-driven leaders to stay focused on their "double bottom line"—profit and purpose—knowing that their digital strategy is robust enough to support both without compromising the authenticity that defines their brand.About Andrew SchulkindAndrew Schulkind is a veteran Digital Strategist and Web Developer with a deep passion for helping mission-driven businesses thrive. As an avid year-round cyclist and advocate for B Corps, Andrew brings a unique perspective on resilience and alignment to every project. He is known for his ability to translate complex technical requirements into clear, strategic growth paths for organizations that prioritize impact.About AndigoAndigo is a digital strategy and web development agency that specializes in working with B2B firms, public benefit corporations, and mission-driven organizations. The agency focuses on building long-term, flexible partnerships that prioritize continuous improvement, authentic storytelling, and strategic alignment. Andigo helps clients move beyond surface-level marketing to create digital systems that truly reflect and amplify their organizational mission.Links Mentioned in This EpisodeAndigo Official WebsiteAndrew Schulkind on LinkedInKey Episode HighlightsThe Promise-Delivery Loop: Why marketing alignment is the foundation of brand trust and long-term customer retention.The "Flight to Strategy": How to utilize AI as a task-automation tool while doubling down on human-led strategic direction.Resilience in Motion: Lessons from year-round cycling on preparation, visibility, and adapting to harsh environmental shifts.Mission-Driven Storytelling: Leveraging a company's "why" to create more compelling, authentic B2B narratives.Project vs. Partnership: The benefits of moving toward a continuous improvement model rather than stagnant, one-off web projects.ConclusionThis conversation with Andrew Schulkind highlights that in a world of increasing automation, the most successful brands are those that remain anchored in their mission and human connection. By aligning your operations with your marketing promises, you create a resilient foundation for growth that transcends digital trends.More from The Thoughtful Entrepreneur
Cultivating Joy: Leading with Less Stress and More Connection with Amy LenekerIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Amy Leneker, Founder and CEO of Amy Leneker, to discuss the urgent need for a shift in workplace culture. As a leadership consultant and author of the book Cheers to Monday, Amy brings a wealth of knowledge on how to dismantle the staggering human and financial costs of workplace stress. Their conversation dives into the "crisis of connection" facing modern teams and provides a roadmap for leaders who want to move beyond simply managing a to-do list toward leading a life filled with more presence, joy, and authentic engagement.Transforming Workplace Culture Through Intentional Presence and ConnectionAddressing workplace stress is no longer just a "nice-to-have" initiative; it is a critical business imperative that directly impacts organizational health and employee retention. Amy explains that stress often stems from a lack of true connection, where employees may be physically present or "available" on digital platforms like Slack and Zoom but do not feel seen, heard, or valued. By shifting the focus from mere availability to intentional presence, leaders can foster "micro-moments" of connection that build trust and empathy. This transition requires a commitment to slowing down and treating connection as a daily practice rather than a scheduled HR event.To effectively navigate the complexities of modern work life, leaders must first gain clarity by conducting a thorough stress inventory to identify specific triggers and patterns. Amy identifies five distinct types of work stress—including acute, chronic, and relationship-based stress—noting that a one-size-fits-all approach to management is often ineffective. Understanding the root cause of pressure allows individuals to tailor their responses, moving from a proactive stance of "leading their life." When leaders model this behavior, they create a permission structure for their teams to prioritize well-being, which ultimately reduces conflict and boosts collective productivity.In today's hybrid and virtual environments, the foundation of a healthy culture is built on the quality of interactions rather than the quantity of meetings. Amy emphasizes that presence is platform-agnostic; whether a conversation happens in person or via video, the key is to eliminate distractions and practice active listening. Multitasking during interactions undermines the fabric of connection and signals to others that they are not a priority. By creating intentional moments for personal check-ins and celebrating milestones, organizations can bridge the digital divide and build a culture where "Cheers to Monday" becomes a realistic reflection of the workplace experience.About Amy LenekerAmy Leneker is a leadership consultant, keynote speaker, and the Founder and CEO of Amy Leneker. With a background in organizational development, she helps leaders and teams around the world decrease stress and increase joy. She is the author of Cheers to Monday: The Surprisingly Simple Method to Leave, Lead, and Live with Less Stress and More Joy.About Amy Leneker (Company)Amy Leneker's consulting firm specializes in leadership development and workplace culture transformation. Through workshops, coaching, and speaking engagements, the company provides science-backed strategies to help organizations foster authentic connections and build resilient, high-performing teams.Links Mentioned in This EpisodeAmy Leneker Official WebsiteAmy Leneker on LinkedInKey Episode HighlightsThe "Crisis of Connection": Understanding why loneliness persists in the workplace and how to foster genuine belonging.The Five Types of Work Stress: A framework for identifying stressors to develop targeted, effective coping strategies.Presence Over Availability: Why being truly present in the moment is the most effective tool for building trust and empathy.The Cost of Stress: Examining how workplace pressure spills over into home life and the staggering trillions lost in global productivity.Leading Your Life: Shifting the mindset from "managing" external stress to intentionally leading your own internal experience.ConclusionThis conversation with Amy Leneker highlights that the ultimate competitive advantage for any organization is the well-being and connection of its people. By treating stress as a signal for adjustment rather than an inevitable burden, leaders can reclaim their time and build environments where people genuinely thrive.More from The Thoughtful Entrepreneur
Navigating the Digital Shift: Maximizing Engagement and Delivery with Geoffrey BlancIn a world where digital communication is the heartbeat of business growth, the challenge for modern entrepreneurs is no longer just sending a message—it's ensuring that message resonates and actually arrives. In a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Geoffrey Blanc, the General Manager of Cyberimpact, to discuss the evolving landscape of email marketing and Canadian anti-spam legislation (CASL). Their conversation dives deep into the strategic necessity of choosing platform partners that prioritize compliance and deliverability, particularly for businesses navigating the unique regulatory environments of North America. Geoffrey shares how a focus on simplicity and local expertise can transform a standard marketing tool into a high-powered engine for customer retention and brand authority.Cultivating Compliance and Connection in a Saturated MarketFor many North American businesses, the "set it and forget it" mentality of global email platforms often leads to accidental non-compliance with regional laws like CASL or Quebec's Bill 25. Geoffrey explains that the true value of a specialized platform lies in its ability to act as a regulatory safeguard, automatically managing consent and bilingual requirements that generic competitors often overlook. By offloading the technical burden of compliance to a dedicated partner, founders can refocus their energy on crafting high-value content rather than worrying about the legalities of their subscriber lists. This shift from "mass blasting" to "intelligent segmenting" ensures that marketing efforts are not only legal but also deeply respectful of the recipient's inbox.Email deliverability has become a sophisticated game of reputation management, where the technical infrastructure of your provider is just as important as the subject line of your email. Geoffrey points out that as major providers like Google and Yahoo tighten their authentication requirements, the "middleman" role of the email service provider (ESP) has become critical. A high-quality ESP maintains a pristine sender reputation by strictly vetting its users and providing the necessary SPF, DKIM, and DMARC tools. This technical backbone is what prevents a carefully crafted campaign from disappearing into a "black hole" or being flagged as spam, directly impacting the ROI of every lead generation effort a business undertakes.Beyond the technical hurdles, the most successful entrepreneurs are those who treat email as a tool for relationship building rather than a simple distribution channel. Geoffrey advocates for a "less is more" approach, where the focus is on simplicity and ease of use—both for the marketer and the end-user. Whether it's using automated "welcome" sequences to nurture new leads or leveraging bilingual templates to serve a diverse customer base, the goal is to reduce friction at every touchpoint. In an era where digital noise is at an all-time high, the businesses that stand out are those that provide consistent, compliant, and clearly delivered value directly to their audience's most private digital space: the inbox.About Geoffrey BlancGeoffrey Blanc is the General Manager of Cyberimpact, a leading Canadian email marketing platform designed specifically for small businesses and organizations. With an extensive background in digital strategy and platform management, Geoffrey is a recognized expert on Canadian anti-spam legislation (CASL) and Quebec's Bill 25. He is dedicated to helping entrepreneurs simplify their marketing workflows while staying 100% compliant with evolving data privacy laws.About CyberimpactCyberimpact is an intuitive email marketing solution that prioritizes simplicity, deliverability, and compliance. Based in Canada, the platform is uniquely positioned to help North American businesses navigate strict anti-spam regulations while providing a bilingual interface and local support. Cyberimpact helps thousands of organizations build stronger customer relationships through professional newsletters, automated sequences, and robust contact management tools.Links Mentioned in This EpisodeCyberimpact Official WebsiteGeoffrey Blanc on LinkedInKey Episode HighlightsCASL and Bill 25 Compliance: Why generic global platforms may leave North American businesses vulnerable to heavy fines and how to automate your regulatory safety.The Deliverability "Black Hole": Understanding the technical infrastructure required to ensure your emails bypass spam filters and land in the primary inbox.Simplifying the Workflow: How to move away from over-engineered marketing tools toward a platform that emphasizes ease of use and rapid campaign deployment.Bilingual Marketing Strategy: Leveraging dual-language capabilities to effectively reach and respect diverse demographics in the Canadian and US markets.Consent Management: The strategic importance of maintaining a clean, "opt-in" list to protect your sender reputation and long-term marketing ROI.ConclusionThis conversation with Geoffrey Blanc underscores that in the digital age, your choice of tools is a direct reflection of your brand's integrity. By prioritizing deliverability and regional compliance, you ensure that your message is not just sent, but heard by the people who matter most to your business.More from The Thoughtful Entrepreneur
Navigating Talent Optimization: Strategic Staffing and Leadership with Robert HowardIn this episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge speaks with Robert Howard, Director of Recruiting Operations and Executive Leadership Coach at Magic Talent Solutions, about the evolving complexities of the modern workforce. As a military veteran and seasoned business owner, Robert brings a unique perspective to the high-stakes world of recruitment, offering deep dives into bridging staffing gaps and upskilling internal teams. This conversation serves as a strategic guide for founders and executives who are navigating the post-pandemic market correction and seeking to balance the efficiency of AI with the irreplaceable value of human judgment in leadership.Optimizing the Human Element in Modern RecruitmentThe current recruiting landscape requires a sophisticated blend of agility and specialized expertise to overcome the "ebb and flow" of market demands. Robert observes that while many organizations surged with over-hiring in previous years, 2026 is defined by stabilization and a more project-based approach to talent acquisition. For companies struggling with mission-critical, hard-to-fill roles, the solution often lies in moving beyond basic job postings toward advanced sourcing strategies that identify passive talent. By aligning staffing levels with specific project needs and maintaining a flexible workforce of both full-time and contract professionals, businesses can protect their bottom line while ensuring they have the right hands on deck for every initiative.Transitioning from an individual contributor to a leadership role remains one of the most common stumbling blocks for growing enterprises. Robert emphasizes that effective leadership development is not a "one-size-fits-all" endeavor; it requires tailored coaching that draws on proven principles of communication and accountability. Many companies find their internal recruiting teams are comprised of junior staff who lack the nuance required for high-level interviewing or the deep understanding of complex employment laws, such as those specific to California. Upskilling these internal teams through hands-on training ensures that the first point of contact for new talent is professional, compliant, and capable of identifying the subtle cultural fits that drive long-term retention.The integration of AI in recruitment offers significant efficiency gains, but it also introduces new risks regarding bias and candidate experience. While AI excels at administrative heavy lifting—such as interview scheduling and bulk follow-ups—Robert cautions that it is not yet a reliable substitute for human intuition in the final selection process. Relying solely on algorithms for candidate screening can lead to unintentional bias and even legal complications. Successful organizations use AI as a tool to free up their human recruiters for high-value relationship building, ensuring that the final "yes" is always determined by a person who can sense the intangible qualities that make a candidate truly exceptional for a specific team.About Robert HowardRobert Howard is the Director of Recruiting Operations at Magic Talent Solutions and a dedicated Executive Leadership Coach. With a background rooted in military service and entrepreneurial leadership, he specializes in identifying talent patterns and helping organizations build high-performing teams. Robert is passionate about professional development, often using his experience as an escape room enthusiast to teach the principles of collaborative problem-solving and strengths-based task management.About Magic Talent SolutionsMagic Talent Solutions is a premier staffing and consultancy firm founded to help businesses navigate the shifting talent landscape. The company provides a holistic approach to people operations, offering specialized recruiting for Biotech, Marketing, and Commercial Sales, alongside internal team training and executive leadership coaching. Magic Talent Solutions focuses on bridging the gap between current organizational capabilities and the high-level talent required to achieve strategic goals.Links Mentioned in This EpisodeMagic Talent Solutions Official WebsiteRobert Howard on LinkedInKey Episode HighlightsThe Metaphor of the Escape Room: Why pattern recognition and playing to individual strengths are the secrets to solving both literal puzzles and business bottlenecks.Recruitment Upskilling: The necessity of training internal hiring teams to handle complex employment regulations and sophisticated candidate sourcing.The 2026 Market Correction: Navigating the shift from over-hiring to stabilized, project-based staffing strategies.AI vs. Human Judgment: Why administrative automation is a win, but candidate selection still requires a human touch to avoid bias.Leadership Transitions: Strategies for helping top-tier individual contributors successfully move into management and executive roles.The conversation with Robert Howard illuminates the path for businesses that want to move away from reactive hiring and toward proactive talent optimization. By investing in the training of internal teams and maintaining a human-centric approach to leadership, organizations can build a resilient culture that attracts and retains the best in their industry.More from The Thoughtful Entrepreneur
Leading with Heart: Transforming Organizational Culture through Alignment and TrustIn a world where organizational trust is at an all-time low and executive burnout has become the silent epidemic of the boardroom, the need for heart-centered leadership is no longer a "soft" luxury—it is a strategic necessity. In a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Hanna Bauer, the Founder and CEO of heartnomics, to discuss a revolutionary approach to professional excellence. Drawing from her harrowing personal journey of surviving terminal heart disease through a pioneering medical procedure, Hanna offers a perspective on leadership that integrates the precision of Six Sigma with the profound empathy of servant leadership. Their conversation serves as a roadmap for founders and executives who are ready to trade the "hustle at all costs" mentality for a high-performance culture rooted in rhythm, connection, and joy.The BEAT Framework: Harmonizing People, Purpose, and PerformanceModern organizations are often plagued by systemic misalignment, where 71% of digital transformations fail not because of the technology, but because of a lack of people readiness. Hanna addresses this by shifting the leadership metaphor from a linear "input-output" machine to a dynamic, synchronized dance. When a leader finds their "rhythm," they move beyond merely managing tasks and begin to foster psychological safety, allowing for honest dialogue and innovation without fear of retribution. This transformation requires the courage to perform a "cultural audit," using root cause analysis to identify outdated processes or toxic mindsets that no longer serve the organization's mission. By "burning away" these inefficiencies, leaders create the necessary space for new, healthy pathways of communication and collaboration to flourish.To bridge the gap between high-level vision and daily execution, Hanna introduces the BEAT framework: Belief, Engage, Act, and Transform. This model emphasizes that true excellence begins with a clarity of values (Belief) that must be authentically shared with the team (Engage) before purposeful execution (Act) can lead to sustainable change (Transform). For the 60% of leaders currently reporting symptoms of burnout, this framework provides a method to reduce cognitive overload by focusing on "less, but better." By prioritizing initiatives that align strictly with core values, leaders can normalize self-care and boundaries within their teams, ensuring that the organization maintains its focus on its "internal customers"—the employees who drive the brand's success.Implementation of this heart-centered approach starts with small, intentional "mini shifts" rather than overwhelming overhauls. Hanna suggests that leaders should act as facilitators of joy, creating rituals that celebrate wins and invite diverse perspectives into every decision-making process. This commitment to transparency and consistency builds the foundation of trust necessary to navigate times of uncertainty. When an organization's systems and processes are designed to serve human needs, the results are seen not just in the bottom line, but in the retention of top talent and the creation of a workplace where excellence and fulfillment exist in perfect harmony.About Hanna BauerHanna Bauer is the Founder and CEO of heartnomics, a keynote speaker, and an executive coach dedicated to heart-centered leadership. After a life-saving, experimental heart surgery, she dedicated her career to helping leaders align their passion with their performance, using her unique "HEARTnomics" philosophy to drive organizational transformation.About heartnomicsheartnomics is a consulting and coaching firm that specializes in organizational alignment, trust-building, and leadership development. The company provides holistic audits and frameworks—including the BEAT and CORE models—to help businesses identify systemic issues and foster a culture of excellence, purpose, and servant leadership.Links Mentioned in This Episodeheartnomics Official WebsiteHanna Bauer on LinkedInConclusionThis conversation with Hanna Bauer highlights that the most resilient organizations are those that prioritize the human element. By auditing your culture for alignment and having the courage to lead with vulnerability, you can transform your leadership from a source of stress into a source of inspiration.Key Episode Highlights:Leadership as Rhythm: Why syncing with your team is like a dance that requires constant connection and shared joy.The Trust Foundation: Addressing the critical statistics of organizational distrust and how transparency serves as the ultimate remedy.The "Hustle with Heart" Shift: Moving away from linear input-output thinking to recognize the complexity of human-centered work.Systemic Auditing: Using tools like root cause analysis to identify why talent leaves and where engagement drops.Mini Shifts for Big Impact: The power of making small, weekly adjustments to reinforce new, healthy leadership habits.More from The Thoughtful Entrepreneur
The CEO's Journey: Actionable Insights from Patrick Thean on Leadership, Strategy, and ExecutionIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge interviewed Patrick Thean, co-founder of Rhythm Systems®, bestselling author, and executive coach. Patrick shared actionable strategies for CEOs to scale high-growth companies, build strong cultures, and implement practical frameworks for leadership success. This blog distills key insights, providing guidance for leaders seeking to elevate their organizational performance and personal impact.The Real Role of a CEO: Beyond the Job TitlePatrick emphasizes that the CEO role evolves with company size: startup CEOs are hands-on with day-to-day operations, mid-market leaders focus on vision and enabling teams, and enterprise CEOs prioritize strategy, culture, and executive team alignment. He outlines seven practices for CEO success, including personal growth, curiosity, building early warning systems, aligning teams, fostering culture, developing talent ecosystems, and crafting customer-centric strategies. Implementing these practices helps CEOs empower their teams, prevent costly misalignment, and drive sustainable organizational growth.Personal development is foundational to effective leadership. Patrick recommends regular self-assessment, working with coaches or peer groups, and committing to continuous learning to ensure personal growth keeps pace with company expansion. A strong culture and aligned talent ecosystem amplify the CEO's impact, enabling teams to execute effectively while sustaining engagement, morale, and performance.Tools like Rhythm Systems® act as a “CEO's software,” providing a platform for strategy execution, goal tracking, and real-time performance visibility. By combining practical frameworks with software support, CEOs can transform high-level vision into operational reality, enhance accountability, and maintain clarity across their organization. The integration of personal growth, structured practices, and strategic tools equips leaders to thrive in high-growth environments.About Patrick TheanPatrick Thean is a serial entrepreneur, executive coach, and co-founder of Rhythm Systems®, a SaaS platform designed to help CEOs execute strategy, align priorities, and drive performance. His books, podcast, and coaching provide actionable insights for leaders navigating growth, culture-building, and organizational alignment.About Rhythm Systems®Rhythm Systems® provides a platform that helps CEOs and leadership teams implement strategy, track execution, and maintain alignment across departments. The software combines strategic planning, measurable goals, and real-time performance tracking, supporting sustainable business growth.Links Mentioned in this EpisodeRhythm Systems®Patrick Thean LinkedInKey Episode HighlightsThe CEO role changes depending on company size and growth stage.Seven practices for CEO success: self-growth, curiosity, early warning systems, alignment, culture, talent, and customer strategy.Personal development and accountability are crucial for effective leadership.Culture and talent ecosystems drive sustained organizational performance.Tools like Rhythm Systems® enhance execution, alignment, and clarity.ConclusionPatrick Thean's insights provide CEOs with a roadmap to balance personal growth, strategic leadership, and operational alignment. By implementing his seven practices and leveraging tools like Rhythm Systems®, leaders can empower teams, sustain high performance, and drive long-term business success.
In the inaugural episode of the People-First Builders podcast, Josh Elledge of UpMyInfluence interviews the creator and host of the show, Fletcher Wimbush. Fletcher is the owner and CEO of Discovered.ai, Wimbush & Associates, Inc., and Integrity First. Fletcher addresses the significant talent shortages and shares strategies for effective hiring and retention. Drawing from his extensive experience, he introduced Discovered, a recruitment automation AI platform designed to streamline hiring processes. Fletcher emphasizes the financial impact of poor hiring decisions and the importance of retaining talent. The episode aims to inspire construction leaders with practical insights and invites listeners to share their success stories in people leadership. Check out Fletcher's work HERE. Connect with Fletcher on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.
About Michele DeFilippo:Michele DeFilippo has more than 50 years of experience in book publishing. Her company, 1106 Design, makes it easy for authors to release a topquality book, keep control of it, and earn more money every time they sell a copy. Michele is on a mission to help authors ask the right questions, avoid scams, and make informed decisions when they search for publishing service providers.About 1106 Design:1106 Design provides end-to-end book design, production and publishing services for independent authors who seek all the quality of traditional publishing without forfeiting their rights and royalties in return.1106 Design is a team of experienced publishing industry professionals dedicated to managing every step of your project, from the first draft to a beautifully finished book in all formats. Once completed, your book will be available for sale in the online and retail outlets of your choice.What sets 1106 Design apart is their commitment to your financial success. They help you set up book distribution accounts in your name, ensuring that every penny of net revenue—after retailer discounts and printing costs—is deposited directly into your bank account. This often results in significantly higher earnings per book sold compared to traditional publishing models.If this sounds like the right approach to achieving your publishing goals, contact 1106 Design today. The team will reach out to learn about your book and answer any questions you may have.Based in Phoenix, Arizona, 1106 Design works with non-fiction and fiction authors worldwide.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out 1106 Design website athttps://1106design.com/Check out 1106 Design on LinkedIn athttps://www.linkedin.com/company/1106-design-llc/Check out Michele DeFilippo on LinkedIn athttps://www.linkedin.com/in/michele-defilippo-824247Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
Mastering Sales: Embrace Authenticity and Build Meaningful ConnectionsIn a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages with Justine Beauregard, a seasoned sales strategist and the voice behind the "People Over Profits" podcast. Their discussion centers on the significance of building authentic relationships in sales, emphasizing a sales approach that aligns with one's personality. Justine shares her journey, influenced by her entrepreneurial grandmother, which led her to discover that her ability to connect with people was her greatest asset in sales. This realization shaped her belief that sales can be an authentic expression of care for others.Justine's core philosophy, "people over profits," underscores the importance of prioritizing relationships for sustainable business growth. She advises sales professionals to focus on understanding and catering to the needs of others, creating meaningful interactions that lead to successful outcomes. Justine also addresses common sales anxieties, encouraging entrepreneurs to view sales as a conversation rather than a transaction. By shifting their mindset and actively listening, individuals can alleviate the pressure associated with traditional sales tactics and foster a more relaxed atmosphere.To support entrepreneurs in enhancing their sales skills, Justine offers various resources, including her podcast and a 14-day sales challenge. She also hosts speed networking events to help individuals practice their networking and sales skills in a supportive environment. By embracing these principles and leveraging available resources, entrepreneurs can transform their approach to sales, making it a more natural and rewarding part of their business journey.About Justine Beauregard:Meet Justine. She's an expert sales coach + trainer who can help you close more sales with fewer objections by designing a sales process that fits you. She's known for her ability to create meaningful connections and value quickly and has helped her clients reach up to 2,300% higher revenue in under 6 months.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Justine Beauregard's website athttps://www.justinebeauregard.com/Check out Justine Beauregard on LinkedIn athttps://www.linkedin.com/in/justinejbeauregard/Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
In this final episode of our special series, we reflect on the profound impact relationships have on doing business. We discuss how trust and authenticity are key to building strong business relationships that drive success.Key Points Covered:Building Trust in Business Relationships:Trust is fundamental to any successful relationship, especially in business. Josh and Alissa discuss how entrepreneurs can build and maintain trust with clients and partners, emphasizing the importance of consistent, genuine interactions to foster long-term loyalty and success.Navigating Personal and Professional Relationships:The lines between personal and professional relationships can often blur in business. This episode explores how entrepreneurs can balance these dynamics to ensure relationships remain effective and productive without compromising personal boundaries.The Power of Authenticity in Networking:Authenticity is a crucial element in building genuine relationships that resonate with clients and partners. Josh shares insights on how entrepreneurs can embrace authenticity in their business dealings to create deeper, more meaningful connections that lead to sustained success.Featured Clips:[Guest 1: Wayne Moloney]:Wayne discusses the concept of relationship selling and the importance of focusing on helping clients achieve their outcomes. He emphasizes the need for strong, trusted relationships to build a successful business.[Guest 2: Liz Wolfe]:Liz talks about the importance of authenticity in relationship-building and how being true to your values and passions can strengthen your business relationships and enhance overall success.Join us as we explore how to cultivate relationships that last and make a meaningful impact in your business!Links for this episode:Explore our philosophy with a FREE trial: https://go.upmyinfluence.com/freetrial Check out our Partner Program: https://go.upmyinfluence.com/partner Our VIP Program: https://go.upmyinfluence.com/leader-intros Check out UpMyInfluence on LinkedIn at https://www.linkedin.com/company/upmyinfluenceCheck out Josh Elledge on LinkedIn at https://www.linkedin.com/in/joshelledgePast episodes mentioned in this retrospective installment:
In this episode of The Thoughtful Entrepreneur, we explore the importance of networking and why your network truly is your net worth. We discuss how building and nurturing a strong network can lead to long-term success and create meaningful business opportunities.Key Points Covered:Aligning with the Right People for Success:The discussion begins with the significance of surrounding yourself with individuals who share your goals and values. Josh explains how aligning with like-minded people can amplify success, creating a supportive ecosystem where everyone benefits from shared achievements and mutual growth.Building and Maintaining Digital Relationships:With much of today's networking happening online, Josh and Alissa explore effective strategies for building and maintaining strong business relationships in the digital age. They offer practical tips on leveraging digital platforms to foster genuine connections and keep relationships thriving.Leveraging Weak Ties for Greater Reach:The episode also highlights the importance of weaker ties—those less obvious connections that can open doors to broader networks and unexpected opportunities. Josh shares how entrepreneurs can effectively tap into these connections to expand their influence and reach.Featured Clips:[Guest 1: Blake Johnson]:Blake discusses the importance of aligning with people who are working toward the same goals and how a strong network can create a supportive environment where success is shared. He emphasizes the philosophy that “what's good for one is good for all.”[Guest 2: Dr. Benjamin Ritter]:Dr. Ritter shares his journey of building trust and credibility through networking in the leadership development space. He talks about the importance of crafting a compelling message and nurturing relationships that go beyond immediate sales.Listen in to discover how to grow your network and enhance your business's success!Links for this episode:Explore our philosophy with a FREE trial: https://go.upmyinfluence.com/freetrial Check out our Partner Program: https://go.upmyinfluence.com/partner Our VIP Program: https://go.upmyinfluence.com/leader-intros Check out UpMyInfluence on LinkedIn at https://www.linkedin.com/company/upmyinfluenceCheck out Josh Elledge on LinkedIn at
In this episode of The Thoughtful Entrepreneur, we delve into the power of storytelling in sales. We explore how compelling stories can connect with audiences, build trust, and drive business growth across various industries.Key Points Covered:The Importance of Storytelling in Business:Josh and Alissa discuss why storytelling is more than just a marketing tool—it's a powerful way to create emotional connections with audiences. They highlight how effective storytelling can differentiate a brand and foster loyalty by making messages memorable and impactful.Crafting Stories That Resonate Across Audiences:The episode provides insights on how business leaders can tailor their stories to connect with diverse audiences. Josh shares examples from the podcast where guests effectively adapted their narratives to appeal to different sectors and customer bases, demonstrating the versatility of good storytelling.Leveraging Stories for Business Growth:We examine how storytelling isn't just about engagement—it's a strategic approach to driving sales and business development. Josh and Alissa discuss practical ways entrepreneurs can use stories to enhance their sales efforts and connect more deeply with potential clients.Featured Clips:[Guest 1: John Livesay]:John talks about how storytelling is essential for drawing in audiences and fostering business growth. He shares his perspective on why stories are more persuasive than data alone, helping businesses connect on a deeper level with their customers.[Guest 2: Michael Houlihan and Bonnie Harvey, Barefoot Spirit]:Michael and Bonnie share their journey of building Barefoot Wines, highlighting how storytelling played a crucial role in their brand's success. They discuss their transition into helping other entrepreneurs turn their stories into impactful Hollywood-style narratives.Tune in to learn how to craft stories that sell and create lasting connections with your audience!Links for this episode:Explore our philosophy with a FREE trial: https://go.upmyinfluence.com/freetrial Check out our Partner Program: https://go.upmyinfluence.com/partner Our VIP Program: https://go.upmyinfluence.com/leader-intros Check out UpMyInfluence on LinkedIn at https://www.linkedin.com/company/upmyinfluenceCheck out Josh Elledge on LinkedIn at
In this episode of The Thoughtful Entrepreneur, we kick off our special series celebrating 2000 episodes by exploring the theme of generosity in business. We discuss the importance of leading with generosity and finding the balance between giving and gaining in the world of podcasting and beyond.Key Points Covered:The Evolution of The Thoughtful Entrepreneur:Josh and Alissa reflect on the origins of the podcast, which started as a tool for interviewing clients in 2018, and how it has grown into a platform for meaningful conversations with entrepreneurs worldwide. They discuss the journey from its humble beginnings in PR to becoming a cornerstone of business advice and inspiration.The Philosophy of Leading with Generosity:The episode dives into the Go-Giver philosophy and how it has shaped the way the podcast engages with guests and audiences. Josh shares insights on how giving value upfront—without expecting anything in return—has fostered trust and long-lasting relationships, both on and off the show.Balancing Generosity and Strategic Gains:We explore how podcast guests can maximize their impact by actively participating in promoting and repurposing their appearances. The discussion focuses on strategies for balancing generosity with strategic actions to ensure mutual benefits for both the host and the guest.Featured Clips:[Guest 1: Bob Burg, Burg Communications, Inc.]:Bob discusses the transformative power of generosity in business, explaining why leading with a giving mindset can create more meaningful and profitable connections. He highlights the importance of giving first as a core business strategy.[Guest 2: Jessica Rhodes, Interview Connections]:Jessica emphasizes that simply appearing on a podcast isn't enough. She talks about the importance of guests taking an active role in sharing and repurposing their content to fully leverage their podcast appearances for business growth.Listen to this episode to discover how to give generously while also reaping the rewards of meaningful engagement!Links for this episode:Explore our philosophy with a FREE trial: https://go.upmyinfluence.com/freetrial Check out our Partner Program: https://go.upmyinfluence.com/partner Our VIP Program: https://go.upmyinfluence.com/leader-intros Check out UpMyInfluence on LinkedIn at
PodCash Leader Network Attraction Mastery WorkshopReaching the 2000th episode of "The Thoughtful Entrepreneur" is no small feat. Josh Elledge, the host, has spent countless hours conversing with over 2000 leaders, amassing approximately 40,000 minutes of content. This milestone episode is a treasure trove of insights and strategies for B2B business owners looking to attract high-value clients, partners, and investors without relying on traditional lead generation methods, spam, or ads. Let's dive into the key takeaways and actionable advice shared in this special episode.Josh emphasizes that the cornerstone of attracting high-value opportunities lies in building genuine relationships. Many business owners struggle with lead generation not because of a marketing problem, but due to a lack of meaningful connections. He advises engaging in meaningful conversations, showing generosity, and leveraging perceived authority. To achieve consistent and predictable business growth, Josh outlines six key strategies: public relations and visibility, social media engagement, networking, direct outreach, paid advertising, and SEO and content marketing. He highlights that 90% of top-level B2B decision-makers typically do not respond to unsolicited sales attempts, advocating for trust-building and avoiding pushy sales tactics.Josh also discusses the importance of language in business, encouraging listeners to view interactions as opportunities to build genuine connections rather than merely pursuing sales. He advises adopting "noble intent" and prioritizing high-value relationships over immediate sales. Authority is earned through consistent effort, and Josh suggests assessing your competence and sharing your expertise. Leveraging platforms like podcasts can significantly enhance your ability to build connections and authority. By crafting enticing invitations and being a generous host, you can attract high-quality connections. Josh shares success stories to illustrate the power of building genuine relationships, emphasizing that podcasting offers unique advantages for organic networking and transitioning to business opportunities.Links for this episode:Explore our philosophy with a FREE trial: https://go.upmyinfluence.com/freetrial Check out our Partner Program: https://go.upmyinfluence.com/partner Our VIP Program: https://go.upmyinfluence.com/leader-intros Check out UpMyInfluence on LinkedIn at https://www.linkedin.com/company/upmyinfluenceCheck out Josh Elledge on LinkedIn at https://www.linkedin.com/in/joshelledgeResources:B2B Sales 101: Stop Selling, Start Serving and Build RelationshipsMastering the Art of B2B Social Selling: Tips, Tricks, and Strategies for SuccessThe Secrets of...
Here's what to expect on the podcast:In what ways did Josh's background as a Navy journalist influence his approach to business today?Why is leading with noble intent and generosity crucial in business?The benefits of focusing on providing value rather than traditional sales tactics.Podcasting as a networking platform.And much more! About Josh:Josh is a U.S. Navy veteran turned serial entrepreneur. In 2014, he started UpMyInfluence to help entrepreneurs attract the right audiences and grow their influence. Along the way, Josh became an expert in building 7-figure B2B sales systems for consultants and agencies, all without using paid ads.Before this, Josh founded SavingsAngel.com, which grew to over 50 employees and made over $6 million in sales, again without any paid advertising. He did it by building authority and serving his audience through media.Josh speaks at major business conferences like Social Media Marketing World and Tony Robbins' events. He's a weekly consumer expert on Fox 35 Orlando, writes for nine newspapers, and appears on over 75 TV stations nationwide. Josh also has a very successful Podcast - Up my Influence. Connect with Josh Elledge!Website: https://upmyinfluence.com/Instagram: https://www.instagram.com/josh.elledge/Facebook Group: https://www.facebook.com/groups/UpMyInfluenceLinkedIn: https://www.linkedin.com/in/joshelledge/Twitter: https://twitter.com/joshelledgeYouTube: https://www.youtube.com/channel/UC1DrPd_EkMk9dhDfbT6uIuA Connect with Anne Zuckerman!Websites: https://justwantedtoask.com/ | https://annezuckerman.com/Bezi Woman: https://beziwoman.com/ | https://www.beziwoman.shop/two-step-order1591558404525Facebook: https://www.facebook.com/bezibradiscsInstagram: https://www.instagram.com/beziwoman/
Navigating the Gym Industry: Addressing Industry Trends and StrategiesIn the latest episode of "The Thoughtful Entrepreneur," we had the pleasure of hosting JP Levesque, the founder of Profitable Gyms. JP shared his invaluable insights into the gym industry, drawing from his extensive experience in both gym ownership and ultra-endurance sports. This blog post will delve into the key themes discussed in the episode, providing actionable advice and detailed explanations to help gym owners navigate the challenges and seize the opportunities in this competitive landscape.The episode kicks off with an introduction to JP Levesque, highlighting his background in ultra-endurance events and his goal of completing a 100k race. This experience serves as a powerful metaphor for the entrepreneurial journey, emphasizing the importance of perseverance and mental toughness. JP draws compelling parallels between endurance sports and entrepreneurship, underscoring the significance of mental resilience, strategic planning, and long-term vision. Just as athletes push through physical and mental barriers during a race, entrepreneurs must navigate the ups and downs of running a business.The conversation shifts to the current state of the gym industry, particularly during the summer season. JP provides valuable insights into seasonal trends, marketing strategies, and industry trends. He stresses the importance of marketing during the summer, suggesting short-term offers that appeal to potential members looking for quick results. JP also addresses the impact of weight loss drugs on the gym industry and explains how Profitable Gyms assists gym owners in overcoming common challenges. He advocates for a sales approach rooted in integrity, focusing on providing value and building trust.About JP Levesque:JP Levesque is a fitness industry veteran of 15+ years. Starting out as a personal trainer in 2008 and working his way to gym ownership in 2017. He owned and operated a successful Crossfit gym for 6 years before selling it and going online to help gym owners grow their business. He is married to a naturopath, has two daughters ages 2 and 6, is an ultra runner, practices Brazilian Jiu Jitsu, and is an all around fitness enthusiast.About Profitable Gym:They helps gym owners sign up and retain new high-paying members every single week. They will get more leads, make more sales, and truly see the growth they've been looking for with his powerful growth engine.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Profitable Gym website athttps://profitablegyms.com/Check out JP Levesque on LinkedIn athttps://ca.linkedin.com/in/jp-levesque-782331255Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
Mastering the Art of Business Exit PlanningIn a recent episode of the UpMyInfluence podcast, host Josh had an enlightening conversation with Len Bruskiewitz, a certified business and executive coach and certified exit planning advisor. Len specializes in helping business owners, particularly those with revenues between $1 million and $10 million, prepare for a successful transition out of their businesses. This blog post delves into the key themes and actionable advice shared during the episode, providing a comprehensive guide for business owners looking to master the art of exit planning.One of the most striking statistics shared by Len is that only about 20 to 25% of businesses that go up for sale actually sell. This low success rate underscores the critical need for meticulous exit planning. Len emphasizes that business owners should start thinking about their exit strategy well in advance—ideally, from day one. Key considerations include having a clear post-exit plan, developing a robust growth strategy, maintaining accurate accounting records, and creating distance from the business to make it more attractive to buyers.Josh and Len also discuss the emotional challenges that many business owners face when planning their exit. For many, their business is a significant part of their identity and purpose. Strategies to address these emotional hurdles include seeking professional guidance, focusing on legacy, and planning for an exciting future post-exit. Len shares examples of both successful and unsuccessful exit plans, highlighting the importance of starting early, improving business operations, and engaging potential successors.About Len Bruskiewitz:As a Business Coach & Certified Exit Planning Advisor, he specializes in assisting business owners generating $1-10M in revenue to plan and execute successful transitions of their companies to family members, third parties, or employees, all according to their specific timelines and terms. In the US, over 3 million of the 6 million companies with 1-19 employees are owned by individuals aged 55 and older, with most lacking any form of transition plan. His services provide them with two primary benefits: a substantial reduction in stress and a noteworthy increase in their company's value.About FocalPoint Coaching:Focal Point Business Coaching is the world's premier Coaching and business skills training organization.We provide business performance coaching and training to business owners and executives. This is accomplished through one-on-one coaching in an environment of continuous learning, positive support and results-driven accountability. Everything is here: Worldwide BRAND, World class CONTENT, A proven SYSTEM, Innovative use of TECHNOLOGY, Unparalleled SUPPORT and an unmatched TEAM of Business Coaches around the world.We are experts at business growth, showing business leaders how to become more profitable, work less and ultimately, enjoy their lives more.Focal Point Business Coaching is powered by Brian Tracy. We use Brian's business building tools, systems and methodology and we are an extension of Brian's goal to help business owners and executives achieve greater success.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Focal Point Business Coaching website at https://focalpointcoaching.com/Check out Focal Point Business Coaching on LinkedIn at https://www.linkedin.com/company/focalpoint/Check out Len Bruskiewitz's website at
The Importance of Self-Awareness in LeadershipIn a recent episode of "The Thoughtful Entrepreneur Show," host Josh engaged in a compelling conversation with Kirsten Yurich, an executive mentor and vintage chair, to explore the nuances of effective leadership. Kirsten shared her extensive knowledge on leadership dynamics, the critical role of self-awareness, and the evolving trends in the corporate world. This blog post will distill the key takeaways from their discussion, providing actionable advice and deep insights for both current and aspiring leaders.Kirsten underscored that self-awareness is fundamental to effective leadership. Leaders who are attuned to their strengths, weaknesses, and emotional triggers are better positioned to manage their teams and make sound decisions. She offered practical tips such as regular self-reflection, seeking feedback, and investing in emotional intelligence training to enhance self-awareness. These strategies help leaders understand and manage their emotions and those of their team members, fostering a more cohesive and productive work environment.A positive work environment is essential for employee satisfaction and productivity, and Kirsten highlighted the leader's role in shaping workplace culture. She emphasized leading by example, fostering open communication, and recognizing team members' efforts. By demonstrating respect, approachability, and a positive attitude, leaders can cultivate a supportive and engaging work atmosphere. Regular team meetings, one-on-one check-ins, and various forms of recognition can further reinforce a positive culture, driving both individual and organizational success.About Kirsten Yurich:A former CEO and dynamic executive with successful track record of developing leaders, delivering results, and bringing together individuals, teams, and stakeholders to create high-performing cultures that perform past mission. With a clinical background and advanced training I create safe and challenging environments for people to transform into their best selves in life and work. Maximizing their talents so their families and companies are successful. I practice my own personal values of candor, integrity, humanity, and presence on a daily basis in order to be worthy of my clients.About Vistage:Vistage is the world's largest CEO coaching and peer advisory organization for small and midsize business leaders. We offer the most effective approach to achieve better results, grow your company faster and maximize your impact as a leader. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Vistage website at https://www.vistage.com/Check out Kirsten Yurich website at http://kirstenyurich.com/Check out Kirsten Yurich on LinkedIn at https://www.linkedin.com/in/kirsten-yurich/Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence?
Unleashing Your Coaching Business PotentialIn a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge engaged in a rich conversation with Zammy Mustaq, a distinguished marketing and sales mentor and strategist for coaches. The episode brimmed with valuable insights and actionable advice aimed at enhancing marketing and sales strategies. This blog post will explore the key themes discussed, offering a comprehensive guide to mastering these crucial business areas.A deep understanding of your ideal client is foundational to effective marketing and sales. Sammy emphasized the importance of truly grasping your client's pain points, desires, and motivations. To achieve this, create detailed client avatars, conduct thorough market research, and use empathy mapping to visualize your clients' experiences and emotions. These steps will help tailor your messaging more effectively, ensuring it resonates with your target audience.Crafting a compelling value proposition is essential for capturing your ideal clients' attention and standing out from the competition. Focus on the benefits your clients will experience, use clear and concise language, and continuously refine your value proposition based on feedback. Additionally, building trust and credibility is crucial for converting prospects into clients. Leverage testimonials and case studies, provide value upfront through free resources, and maintain consistency in your messaging and branding to establish a reliable and trustworthy image.About Zammy Mustaq:I help coaches, therapists & practitioners scale their business through client attraction and heart-centred sales.After spending 5 years at Canada's largest bank, navigating the world of Sales & Marketing and hosting International Business Retreats, I uncovered a universal truth: You can have the most EPIC services, but without an online spotlight, you're the world's best-kept secret. That's why I'm so passionate about helping business owners increase their visibility online to create massive income & impact while building a freedom based lifestyle.About Zammy Mustaq Consulting:One of the most sought after Marketing & Sales Strategists in the online coaching space. She is known for helping business owners double their income in less than 90 days. She helps her clients master the art of predictable heartcentred marketing & sales so they never have to worry where their next client is coming from.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Zammy Mustaq Consulting website athttps://www.zammymustaq.com/Check out Zammy Mustaq on Facebook at https://www.facebook.com/zammy.mustaqCheck out Zammy Mustaq on Instagram at https://www.instagram.com/zammymustaq/Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
Mastering Digital Marketing: Understanding Your Audience and Crafting Compelling ContentIn a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge engaged in a deep dive into digital marketing with Kris Britton, the founder of KAYBE Mega Marketing. This episode is packed with valuable insights for anyone aiming to enhance their marketing strategies. Below, we summarize the key takeaways and actionable advice shared by Kris Britton, offering a detailed guide to mastering digital marketing.Kris emphasizes the importance of understanding your target audience through detailed buyer personas and market research. Creating comprehensive profiles of your ideal customers and utilizing tools like surveys and social media listening can help tailor your marketing messages effectively. Additionally, Kris highlights the significance of crafting compelling content through storytelling, value-driven posts, and SEO optimization. Engaging narratives and educational content can significantly boost your brand's connection with its audience.Social media platforms are crucial for audience engagement, and Kris advises selecting the right platforms, maintaining a consistent posting schedule, and actively engaging with followers. Paid advertising, with targeted ads, A/B testing, and retargeting, can amplify your reach and conversions. Finally, building strong relationships through personalized email marketing, customer feedback, and community building is essential for long-term success. By following these strategies, you can elevate your digital marketing efforts and achieve remarkable results. For more expert advice, tune into The Thoughtful Entrepreneur Show.About Kris Britton:Kris Britton is the CEO and founder of international ‘mega-marketing' company, KAYBE. A serial entrepreneur, with more than 10 years' experience in digital marketing, Kris heads up an ever-growing team of experts who help hundreds of brands around the world drive revenue through innovative marketing strategies.About KAYBE:KAYBE are an award-winning marketing agency, with clients across Europe, the USA and Australia. We deliver comprehensive marketing strategies and activities, designed to deliver true, tangible growth for a wide range of businesses, from small side hustles through to blue chip enterprises.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out KAYBE website at https://marketing.kaybe.co.uk/Check out KAYBE on LinkedIn at https://www.linkedin.com/company/homeofkaybe/Check out Kris Britton on LinkedIn at https://www.linkedin.com/in/krisbritton/Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge, a U.S. Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He also started SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads. Josh Elledge is a keynote speaker, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. During our, dare I say Meta conversation, we uncovered the transformative power of podcasting for businesses, focusing on how it can be a game-changer for networking and lead generation. A long time of the duct tape marketing podcast and leader in the industry itself, Elledge loans his experience, providing actionable strategies for how small business owners can leverage podcasting to boost business growth and establish strong industry connections. Key Takeaways Josh Elledge emphasizes how podcasting makes an age-old powerful tool for networking and lead generation, highlighting the importance of interviewing industry leaders to build valuable relationships. He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity. Josh Elledge also shares strategies for monetizing podcasts, including sponsorships and affiliate marketing, tailored to your audience/consumers' needs to ensure profitability while delivering value. More About Josh Elledge: Connect with Josh Elledge on LinkedIn - linkedin.com/in/joshelledge/ Visit his Website - upmyinfluence.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
Unveiling the Legal Landscape of EntrepreneurshipIn this episode of The Thoughtful Entrepreneur Show, host Josh Elledge speaks with Seth Klugherz, a legal expert from the renowned law firm Grubman Shire Meiselas & Sacks, LLP. They explore the intimidating legal challenges entrepreneurs face and offer guidance for navigating these complexities with confidence. Seth's experience provides listeners with a unique perspective on the legalities of starting and running a business.Seth delves into the critical importance of protecting intellectual property, understanding contracts, and ensuring compliance with industry regulations. He shares strategies for safeguarding ideas and services, highlights what to look for in contracts, and discusses how to avoid common pitfalls. Seth also emphasizes the necessity of staying current with legal requirements to prevent costly penalties and ensure the longevity of a business.The conversation with Seth Klugherz leaves entrepreneurs with valuable lessons: prioritize IP protection, carefully negotiate contracts, and maintain compliance with laws. His insights demystify legal concepts and empower entrepreneurs to approach legal matters with greater assurance. The legal side of entrepreneurship, while complex, can be navigated successfully with the right guidance and resources.About Seth Kugler:Seth Kugler is an experienced business litigator in the tech space with focuses on corporate governance and fiduciary duties, unfair competition and the developing law surrounding the business of artificial intelligence.About Grellas Shah LLP:Grellas Shah is a founder-focused law firm, dedicated to providing legal services to emerging ventures and other early stage and middle-market businesses, as well as founders, entrepreneurs, executives, directors, officers, key employees, and others associated with such business clients.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Grellas Shah LLP website at https://grellas.com/Check out Grellas Shah LLP on LinkedIn at https://www.linkedin.com/company/greenbananaseo/Check out Seth Kugler on LinkedIn at https://www.linkedin.com/in/seth-kugler-2218747Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
Interview With JOSH ELLEDGEUp My Influence: Driving Guaranteed Results Like No One Before#UpMyInfluence #Podcasting #JoshElledgeHi, and welcome to the show!On today's show I have the pleasure of welcoming the CEO and founder of Up My Influence and Savings Angel Mr. Josh Elledge to talk about Attraction Mastery and how it can increase your authority, expand your platform and build high-level relationships that count.Not only is this a content-rich call that provides insights into how leaders actually operate, it also reveals how they use podcasting to make lifelong connections that consistently deliver results for their business.So, if you're looking for a better way to attract your best customers, clients and patients, and you don't want to waste time, money and personal effort on traditional outbound marketing, then check out Up My Influence.To learn more about the topics discussed, or to contact Josh directly, click the link below.Disclosure of Material Connection: This is a “sponsored post.” My Future Business is disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Imagine you're at a local networking event, your hand extended, ready to exchange business cards. But instead of a trade, you give your card away without expecting one in return. Strange? Maybe. But according to my recent guest, this simple act of generosity could be the golden key to unlocking unprecedented business growth and genuine relationships. That's what we're delving into today on More Perfect Marketing; it's not about transaction, it's about transformation. In the business world, we often get caught up in the numbers game—leads, conversions, and the bottom line. However, my conversation with Josh Elledge turned that notion on its head. He revealed that the most impactful leaders are those who approach each interaction with an open heart, ready to give without the immediate expectation of receiving. In a landscape brimming with overt sales pitches and insincere networking, Josh's approach refreshes like a cool breeze on a sweltering summer day. We live in an era where connection is currency, but Josh emphasizes that it's the quality, not quantity, of these connections that truly matters. By creating relationships beyond mere transactions, we pave the way for collaborative growth and success. And let's be real, who doesn't want to be that person in someone else's corner—offering insights, connections, and even friendship? Josh's strategy involves a discerning approach to relationships, choosing to invest time where it's most likely to flourish into partnerships that are more than just transactional. But don't be fooled, while it sounds altruistic, and it is, there's a strategic side to this method. By aligning ourselves with key people and offering value upfront, we lay the groundwork for a network that's more akin to a supportive community than a fickle fan base. Josh Elledge is a U.S. Navy veteran and launched UpMyInfluence.com to help entrepreneurs grow their authority and influence. UpMyInfluence builds 7-figure B2B sales systems with zero paid ads. He also started SavingsAngel.com which has grossed more than $6 million in sales with zero paid ads. Josh is a keynote speaker, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times. Links Mentioned: Josh Elledge's Website: https://upmyinfluence.com/ "The Go-Giver" by Bob Burg: https://amzn.to/3U0LAlB
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Founder of ThrillX, Arsh Sanwarwala.Arsh's journey into the world of design is rooted in his background in business and marketing. He quickly recognized that the key to successful design isn't just about aesthetics; it's about making data-driven decisions that drive business impact. This philosophy is at the heart of Thrill X's approach, and it's what sets them apart in the competitive landscape of digital design.Arsh pointed out a common pitfall among many agencies and web developers: the tendency to prioritize visual appeal over functionality and effectiveness. While a stunning website can capture attention, it's the data-centric approach that truly optimizes user experience and conversion rates. This is where Thrill X shines, bridging the gap between good design and tangible business results.Arsh was generous enough to share some actionable tips for businesses looking to adopt a data-driven design strategy. He stressed the importance of both quantitative and qualitative research tools, as well as the application of human psychology and behavioral science principles.By tracking user behavior and analyzing data, businesses can make informed decisions that enhance the user experience and, ultimately, their bottom line.Key Points from the Episode:Introduction to UpMyInfluence.com and its podcast opportunitiesOverview of Thrill X and its focus on UX/UI design and conversion optimizationEmphasis on the importance of data-driven decision-making in design and businessDiscussion on the common approach of agencies and web developers towards designActionable tips for taking a data-centric approach to design and developmentSpecific example of the impact of conversion optimization on a company's businessWhen businesses should consider engaging with Thrill X for their servicesExploration of cognitive load theory and its importance in simplifying user experienceServices offered by Thrill X, including website reviews and auditsAbout Arsh Sanwarwala:Arsh Sanwarwala is the visionary Founder and CEO of ThrillX, driven by a lifelong passion for entrepreneurship. With a keen eye for human-centered design solutions, Arsh has dedicated his career to elevating businesses through innovative digital strategies. He found that many big companies do not use their websites and mobile apps to their fullest potential. This is a common problem he has seen in his work with Fortune 500/1000 companies.At ThrillX, Arsh's mission is clear: to bridge the gap between visual appeal and functionality in design, ensuring each project maximizes business goals. He deeply understands users, their problems, and uses design thinking to meet their needs. Arsh Sanwarwala's commitment to helping businesses thrive is reflected in ThrillX's commitment to creating designs that are not only visually striking but also user-friendly and results-driven.About ThrillX:ThrillX stands out as a premier digital agency, specializing in the definition, design, and development of transformative user experiences for websites and mobile applications. With a core focus on user experience (UX) design, ThrillX adopts an innovative approach to crafting digital solutions that are not only immersive but also geared towards driving business growth. The agency excels in creating future-proof designs that prioritize user engagement and conversion. ThrillX's commitment to staying at the forefront of digital trends ensures that their clients receive cutting-edge solutions tailored to their unique...
In this special episode, Josh Elledge, founder of Up My Influence, discusses his philosophy on sales and marketing.As the founder of Up My Influence, Josh been fortunate to generate over $10 million in revenue over the past 15 years, and he is eager to share some of the strategies that have helped me achieve this.In his experience, consistency and predictability are crucial to generating consistent and predictable sales activity. Building relationships and participating in whisper networks can be incredibly valuable. At Up My Influence, they've launched over 200 podcasts to make guests feel significant and serve audiences. Josh believes in connection's power and the importance of making every interaction meaningful.Sales numbers can sometimes be viewed negatively, but Josh believes it's crucial to approach sales with curiosity and a genuine desire to build relationships. When meeting with a potential client, the focus should be on being genuinely curious about the other person and exploring ways to help each other.In dealing with demanding clients, Josh advises being selective and not taking on clients who may be toxic or not a good fit culturally. A bad client can have a negative impact on the business and team morale. It's important to set boundaries and ensure that your team only works with good people.One of the most critical lessons Josh learned is the power of generosity. Showing up positively in people's lives and being thoughtful can lead to unexpected opportunities and connections.Key Points from the Episode:Importance of consistency and predictability in salesBuilding relationships and participating in whisper networksImportance of curiosity and genuine interest in potential clientsBuilding strong relationships with leaders and treating them as intelligent individualsPotential downsides of relationship-building selling and how to overcome themSelling a personalized service and providing value to potential clientsAvoiding the traditional "lead" and "salesperson" dynamicDealing with difficult clients and the negative impact they can haveJosh Elledge's journey as an entrepreneur and the success of Savings AngelAdapting to new innovations and disruptive technologiesUsing platforms to celebrate others and build meaningful relationshipsThe power of generosity and leaving a positive trailAbout Josh Elledge:Josh Elledge is a seasoned entrepreneur and business leader dedicated to helping thoughtful business leaders maximize their sales potential. With a focus on leveraging authority and building meaningful relationships, Josh guides businesses away from traditional spammy lead-generation tactics. As the founder of SavingsAngel.com, he achieved seven-figure annual sales without relying on paid ads, emphasizing the importance of standing out in a crowded market.Inspired by the belief that advertising is the price of being unremarkable, Josh emphasizes leading with generosity. His extensive experience in PR led him to co-create UpMyInfluence in 2014, initially a media consulting and PR agency. Recognizing the impact of their approach on sales and revenue growth, the company evolved to help clients achieve consistent and predictable B2B sales by harnessing authority, generosity, and platform. Josh's innovative strategies have enabled numerous businesses to succeed in the competitive landscape.About Up My Influence:UpMyInfluence is a revolutionary platform empowering entrepreneurs to enhance their sales through cost-effective PR solutions. Offering step-by-step...
On this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with the Holistic Lifestyle Coach and CEO of Madhu.Life, Madhu Dasa. Madhu's journey is as unique as his approach to life; Madhu spent six months living in a monastery in India, where he learned various practices that he now shares with others. His mission is to help people experience success through the monk mindset without having to go to a monastery.Madhu believes in developing a monk mindset, particularly for high achievers in leadership roles. There are multiple methods of meditation and mindfulness, like breathwork and movement, and engaging the senses. He emphasized that suffering only happens in the mind, and learning to be the boss of your mind can lead to deeper happiness and contentment.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest.Links Mentioned in this Episode: Want to learn more? Check out Madhu's website at https://madhu.life/.Check out Madhu.Life on Facebook at https://www.facebook.com/MadhuLifeCoaching.Check out Madhu.Life on Instagram at https://www.instagram.com/madhu.life/.Check out Madhu on LinkedIn at https://www.linkedin.com/in/madhuri-pura-dasa-35930894/.Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder and CEO of Ad Outreach, Aleric Heck. adoutreach.comaleric.comApply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out website at Check out on Linkedin at Check out on InstagramCheck out on Facebook at Check out on LinkedIn at Check out on Twitter at Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
On this episode of The Thoughtful Entrepreneur. your host Josh Elledge speaks with the Co-Founder and CEO of Gembah, Henrik Johansson. Gembah meets your business needs wherever you are in the product development lifecycle. The versatility of the Gembah network gives you the freedom to pivot, test, and maneuver around challenges more easily than ever before. Gembah's platform consolidates the entire product development process. Product development is exciting and can make or break a company, but it isn't easy. It requires a lot of people, data, and expertise to get it right. Some of the most challenging aspects of product development are building the right team, managing all the moving parts, and knowing what to do next.Henrik co-founded and led Gembah and is a former CEO and co-founder of several venture startups, most recently Boundless, a $100M promotional products company and platform. When he isn't focusing on building Gembah, you can find him trail running or eating Mexican food.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest.Links Mentioned in this Episode: Want to learn more? Check out Gembah's website at https://gembah.com/.Check out Gembah on Facebook at https://www.facebook.com/MadeWithGembah/.Check out Gembah on X at https://twitter.com/MadeWithGembah/.Check out Gembah on LinkedIn at https://www.linkedin.com/company/gembah-inc/.Check out Henrik on LinkedIn at https://www.linkedin.com/in/hjohansson/.Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
On this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Peter Christian Books, Peter Christian. Peter Christian knows why businesses and managers at all levels succeed. He uses that knowledge, working closely to assist them in increasing their success and achieving their goals. The companies Peter has worked with have realized millions of dollars in cost reductions and profit improvements while adding and retaining thousands of jobs. These improvements have helped reduce managerial and business problems and led to more successful companies, managers, and leaders. Most importantly, it assists managers in addressing things that bother them and making the changes and improvements necessary to reduce their stress. They develop better leadership skills and become more confident in dealing with problems, issues, and their career directions. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest. Links Mentioned in this Episode: Want to learn more? Check out Peter Christian Books' website at https://petechristianbooks.com/. Check out Peter Christian on LinkedIn at https://www.linkedin.com/in/peter-christian-2723b69/. Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-Figure consultant? I've got high-level intros for you. Learn more HERE. What is your #1 Lead Generation BLOCKER? Take my free quiz HERE. Want to know more about all the podcasts managed by UpMyInfluence? Opt in HERE.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Zero Systems, Alex Babin.Connecting with Alex could be highly beneficial due to his extensive experience and success in the Automotive, SaaS, and AI sectors. As the CEO of ZERO Systems, he has unique insights into leveraging AI for business automation and productivity enhancement. His entrepreneurial journey started with founding a hybrid vehicle company at a young age to leading a pioneering AI firm, which could offer valuable lessons for startups, tech innovation, and leadership. Babin's expertise could prove invaluable if you're seeking guidance in these areas or exploring AI-powered solutions for business process optimization. His connection could open doors to new opportunities, partnerships, and knowledge in the rapidly evolving world of AI and automation.About Alex Babin: Alex is a seasoned entrepreneur and CEO with over two decades of experience in the Automotive, SaaS, and AI sectors. He co-founded and led ZERO Systems, an innovative company harnessing AI to streamline high-value processes for enterprises in restricted areas. Notably, at just 24, he founded a hybrid vehicle company backed by DFJ. Babin's expertise lies in developing AI-powered productivity solutions to enhance the efficiency of knowledge workers, affirming his commitment to technological advancement and business transformation.About Zero Systems: ZERO Systems is an innovative tech company that employs artificial intelligence and machine learning to enhance productivity for knowledge workers. It specializes in automating high-value processes that typically require human-like decision-making. Their services range from timekeeping to document and email management, as well as data extraction and transformation. Through automating these often time-consuming tasks, ZERO Systems streamlines workflow increases efficiency and optimizes the use of resources. ZERO Systems propels businesses towards increased productivity and profitability by mimicking and augmenting human cognitive functions.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Zero Systems website at https://zerosystems.com/Check out Zero Systems on LinkedIn at https://www.linkedin.com/company/zeroapp/Check out Alex Babin on LinkedIn at https://www.linkedin.com/in/alexbabin/Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence?
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Executive Officer & Co Founder of GreenBanana SEO, Kevin Roy. Connecting with Kevin could be invaluable due to his extensive experience in diverse industries, including technology, finance, and biotech, and his proven ability to generate substantial revenue. His expertise as a transformative leader can offer invaluable insights into profitable growth strategies and innovative problem-solving. Additionally, with over 15 years as a digital marketing pioneer in Boston, Kevin's knowledge in SEO, SEM, and web analytics could guide you in optimizing your online presence and marketing strategy. His track record demonstrates his ability to drive success, making him a potentially beneficial connection. About Kevin Roy: Kevin is a dynamic leader renowned for developing growth strategies and new market entries. His diverse experience spans various sectors, including technology, finance, and biotech, where he has generated tens of millions in revenue. Recognized as transformative, Roy effectively increases profitability and innovatively solves complex problems. He has earned a reputation as a digital marketing pioneer in Boston over the last 15 years. His expertise encompasses marketing, branding, and advertising strategy, focusing on SEO, SEM, web analytics, and digital commerce in online and social media. About GreenBanana SEO: GreenBanana SEO is a versatile company that provides tailored SEO solutions to clients of all sizes, ranging from small businesses seeking local SEO campaigns to large corporations running national SEO campaigns. The company stands out for its unique "Pay Per Performance" model, offering genuine value and accountability. Their strategies aim to optimize clients' online presence and increase visibility, ensuring success in competitive digital landscapes. GreenBanana SEO's diverse clientele and successful track record demonstrate its adaptability and effectiveness in various market environments. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out GreenBanana SEO website at https://www.greenbananaseo.com/ Check out GreenBanana SEO on LinkedIn at https://www.linkedin.com/company/greenbananaseo/ Check out Kevin Roy on LinkedIn at https://www.linkedin.com/in/kevincharlesroy/ Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I've got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence?
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Owner and Coach of Maeve Ferguson Coaching, Maeve Ferguson.About Maeve Ferguson: Maeve is a successful CEO and International Bestselling Author, known for her innovative approach to scaling online businesses - The Evergreen Lifestyle Business Blueprint. Maeve has been featured in Forbes and is passionate about helping Frustrated but Expert Coaches to build their own Evergreen Lifestyle Coaching Business, enabling them to get off the launch roller coaster, balance their family life and become successful CEOs. Her mission is to empower parents to create profitable online coaching businesses from the comfort of their own homes, so they can enjoy more time with their loved ones. Maeve firmly believes that any parent who takes action can achieve a thriving business while maintaining a balanced and fulfilling lifestyle and presence with their kids.Tweetable Moments: 1:13 - “So a complete stranger coming into your world organically through your quiz funnel, onto your automated workshop, and then booking a call with your program advisors who sell them into your high tech coaching program, and you literally have never had any interaction with this person.”5:25 - “The most important question is the hook up front. Because if that hook doesn't perform, you're not going to get your opt in at the back end of the quiz. Nobody is actually going to take that thing.”Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out About Profit website at https://wendybarlin.com/Check out Maeve Ferguson on LinkedIn at https://www.linkedin.com/in/maeveferguson/Check out Maeve Ferguson on Instagram at https://www.instagram.com/iammaeveferguson/Check out Maeve Ferguson on Facebook at https://www.facebook.com/maeve.gormley.5Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
In this unique episode, your host Doug Utberg is interviewed by Josh Elledge of UpMyInfluence. Doug shares that his show, Terminal Value, has changed its identity and moving forward, will be known as People First Leaders. Doug explains that he wants to shift the focus of his show to spotlight the leaders who focus on value, giving first, and making sure their teams are well taken care of. Doug and Josh discuss how the working culture of business is changing, and that engaged and dynamic leaders need to adapt and embrace this change. Doug explains that he is looking to interview and celebrate founders and CEOs who have on-the-ground, tangible experiences and stories to share. If you're a founder or CEO who is value-focused and puts your people first, please apply to be a guest on the show HERE.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Corporate Storyteller, Donna Griffit.Donna believes that people are more likely to connect with one another through personal stories rather than through technology. In business, customers don't form relationships with brands, but with the people behind the brand. By improving their storytelling abilities, business owners can establish stronger connections with their customers and build lasting relationships. She stresses that a key factor in capturing customers' attention and engagement is to create an emotional connection and address a specific need they have. Key points from the Episode: Overview on what a Corporate storyteller & Pitch Alchemist doesHow to switch off that ‘judgment bird' to tell better stories?Is storytelling a critical skill to reach business goals?Elements of being a good storyteller in businessAbout Donna Griffit: A Corporate Storyteller, has worked globally for over 18 years with Fortune 500 companies, Start-Ups and investors in a wide variety of industries. She has consulted and trained clients in over 30 countries, helping them create, edit and deliver verbal and written presentations, pitches and messages. Donna has the ability to magically spin raw data into compelling stories that captivate audiences and drive to results. Through her guidance clients have raised over a billion dollars. Everyone has a story to tell. There are no boring stories; only layers of information that obscure the beauty of the story. She's only here to help you peel away the layers and polish your tale to a beautiful hue. She feels privileged and humbled to be working with organizations that are changing the world, and she is thrilled to be a part of their path.Links Mentioned in this Episode:Want to learn more? Check out Donna Griffit on her website at https://donnagriffit.com/Check out Donna Griffit on LinkedIn at https://www.linkedin.com/in/donnaabraham/Check out Donna Griffit on Facebook at https://www.facebook.com/Donna.Griffit.Corporate.Storyteller/?fref=tsCheck out Donna Griffit on Twitter at https://twitter.com/Donna_GrifDon't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
If you're starting a show to scale a business, Josh Elledge will make you realize the impact of generosity and relationships on your journey. We'll chat about what it's like to publish daily episodes, the disadvantage of having a scarcity mindset, and more. Stay tuned for an expert's advice on taking your show to the next level! WHAT TO LISTEN FOR Why you should always act with generosity Amateur vs. professional way of operating a business The ultimate benefit of having a podcast How to have a better show and become a better host? A helpful guide on how to grow your show RESOURCES/LINKS MENTIONED The Go-Giver by Bob Burg and John David Mann Paperback & Hardcover How to Win Friends & Influence People by Dale Carnegie Paperback & Hardcover Go-Givers Sell More by Bob Burg and John David Mann Hardcover & Kindle ABOUT JOSH ELLEDGE Josh Elledge is a U.S. Navy veteran turned serial entrepreneur who builds the companies he needs most in the world. In 2014, he launched UpMyInfluence to help entrepreneurs like himself attract the perfect audience and grow their authority and influence. Josh is the host of The Thoughtful Entrepreneur podcast and a frequent speaker at business and startup conferences, including Social Media Marketing World and a Tony Robbins event for his Business Mastery grads. He's a weekly consumer expert on Fox 35 Orlando and News 13, writing a syndicated column for nine newspapers. He regularly appears on more than 75 TV stations nationwide. CONNECT WITH JOSH Podcast: The Thoughtful Entrepreneur Apple | Spotify Website: UpMyInfluence LinkedIn: Josh Elledge Facebook: UpMyInfluence Instagram: josh.elledge Twitter: @joshelledge Youtube: UpMyInfluence CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! We also have free courses for you on everything you need to know about starting a great podcast! Check out our first six episodes through the links below! Identify Your Avatar - Free Course 1/6 What To Do BEFORE You Launch Your Podcast - Free Course 2/6 How To Launch A TOP Show - Free Course 3/6 Best Marketing And Growth Strategies - Free Course 4/6 How To Monetize Your Podcast - Free Course 5/6 Top 22 Pitfalls On Starting Your Own Podcast - Free Course 6/6 If you want to make money from your podcasts, check out this FREE resource we made. Our clients use a sponsor sheet, and now they are making between $2,000 to $5,000 from sponsorship! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!
In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with business strategist, Jessica Laverde.Jessica shares her passion for helping expert coaches take their business to the next level by reverse engineering their programs and marketing strategies. She shares some of the biggest mistakes she commonly sees with some coaching programs these days, and explains how her training and expertise could help coaches bring the majority of their clients to the promised result.Jessica recommends developing a very simple action plan for implementation and making data-driven decisions through the use of a data tracker. She also adds the importance of setting up systems the right way and collecting testimonials for each stage of the program, so that it speaks to everyone on a different level.Jessica also discusses the impact of a client-centered program. She says if your clients progress, the coaches will also progress. She explains some of the benefits of customer-centric programs, including having lifelong customers who feel seen and heard, and greater profitability for the business.Key Points from the Episode:Overview of the Company's ObjectivesSome Big Mistakes Coaches Commonly MakeWhy are Milestones so Critical?About Jessica LaverdeJessica teaches how to scale business to 7 figures with evergreen strategies and group programs. Her knowledge and extensive experience in social media and digital marketing has made her an invaluable asset and business partner. She is an accomplished professional who is able to keep the pulse on how customers are accessing and embracing digital media. Her recommendations and assistance have allowed businesses to increase their relevance in the market and their customer acquisition.Links Mentioned in this Episode:Want to learn more? Check out Jessica Laverde's website at https://jesslaverde.com/Check out Jessica Laverde on LinkedIn at https://www.linkedin.com/in/jessica-laverde-3339b444/Check out Jessica Laverde on Facebook at https://www.facebook.com/jessicadlaverde/Check out Jessica Laverde on Instagram at https://www.instagram.com/jesslaverde_coach/Check out Jessica Laverde on Youtube at https://www.youtube.com/channel/UCCU9YYKSI7SHdX2owwtiOoQCheck out Jessica Laverde on Pinterest at https://www.pinterest.ph/jessicalaverdecoaching/Check out Jessica Laverde on TikTok at https://www.tiktok.com/@thejesslaverdeDon't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:1️ We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.4 Are you a 6-figure consultant? I've got high-level intros for you.
837: Up My Influence , Josh Elledge, UpMyInfluence Up My Influence Josh Elledge, UpMyInfluence – The Sharkpreneur podcast with Seth Greene Episode 837 Josh Elledge Josh Elledge is a serial entrepreneur who builds the companies he needs most in the world. In 2014, He launched UpMyInfluence to help entrepreneurs like himself attract the perfect audiences and grow their brands without the crazy costs and contracts associated with traditional marketing methods. UpMyInfluence (UMI) is a purpose-driven company focused on helping high-ticket agencies, coaches, consultants, and other B2B service providers skyrocket their sales through: authority, platform, and leading with generosity. Josh wholeheartedly believes UMI has a moral imperative to help entrepreneurs own their expertise, share their wisdom, and serve the world with their collective messages. Listen to this illuminating Sharkpreneur episode with Josh Elledge about his company, UpMyInfluence. Here are some of the beneficial topics covered on this week's show: - How people take note when you put yourself out there and do good things. - Why UpMyInfluence is about turning thoughtful entrepreneurs into media celebrities. - How consultants and agencies experience a sales dip when conferences aren't happening. - How getting to know people and creating relationships are great ways to sell. - Why more business owners should be using podcasting as a networking tool. Connect with Josh: Guest Contact Info Twitter @joshelledge Instagram @upmyinfluence Facebook facebook.com/upmyinfluence LinkedIn linkedin.com/in/joshelledge Links Mentioned: UpMyInfluence.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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