Podcasts about barefoot spirit

Michael Houlihan and Bonnie Harvey are the Founders of the world-famous Barefoot Wine brand and the New York Times Bestselling Authors of The Barefoot Spirit,  are interviewed by David Cogan, host of the Heroes Show and founder of the Eliances Entrepreneur Community. 

Learn how this force of nature has built an incredible business and made a lasting impact on the world.  Join us on Women Lead Radio as Shelly Harrison, your host of Amplify Your Influence, has a conversation with Bonnie Harvey, Founder of Barefoot Wines and Business Audio Theatre (www.businessaudiotheatre.com), where we'll uncover the story of my guest and how she became co-author of New York Times Bestselling book: The Barefoot Spirit; How Hardship, Hustle, and Heart Built America's #1 Wine Brand.   Sponsor Appreciation! Thank you to our partner and show sponsor,  National University (www.nu.edu)!   Interested in Learning More About Connected Women of Influence? Click Here (https://connectedwomenofinfluence.com/attend-an-event-as-our-guest/) to Be Invited as Our Special VIP & Guest to a Future Event!   Interested in Becoming a Member of Our Professional Community!? Click Here (https://connectedwomenofinfluence.com/membership-application/) to Apply for Membership!  

Michael Houlihan and Bonnie Harvey are the Founders of Barefoot, now the world's largest wine brand. Since their successful acquisition by E&J Gallo, they have dedicated their lives to helping other entrepreneurs with the lessons they learned in the process. They are popular keynote speakers, writers, teachers, and regular media guests on the subject of entrepreneurship and business culture including several previous interviews on Critical Mass. Over the past year, Michael and Bonnie have spoken at Oxford, Cambridge, Nanyang University in Singapore, and Keynoted at several events including the Antrepreneurial Center at UCI.    They adopted their New York Times bestseller, The Barefoot Spirit, into a theatrically performed audioplay that was recognized as a 2020 Business Audie Award Finalist by the Audiobook Publisher's Association. That success gave rise to their new project, Business Audio Theatre where they dramatize founder's startup stories in an effort to preserve their legacy and attract, retain, and engage their people. Their Hollywood audio productions are reminiscent of pre-television 1940s radio dramas, complete with actors voicing parts in seminal scenes that demonstrate business principles, complete with sound effects and music. Their most recent production, The Brain Savers, How a Scrappy Startup Transformed Telemedicine and Patient Care chronicles the entrepreneurial journey of Dr Colin McDonald as he and his team overcome financial, technical, and legal obstacles to create a pioneer, interstate, telemedicine company in the early 2000s. Michael and Bonnie created Business Audio Theatre to address the increasing trend in resignations and lack of engagement. They believe that entertaining and gripping stories help listeners identify with the founder's principles and pull for their success.   Michael and Bonnie live in the Russian River Valley of Sonoma County California, and host corporate retreats at their wine country estate. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com. Catch up on past Critical Mass Business Talk Show interviews... YouTube: https://lnkd.in/gHKT2gmF LinkedIn: https://lnkd.in/g2PzRhjQ Podbean: https://lnkd.in/eWpNVRi Apple Podcasts: https://lnkd.in/gRd_863w Spotify: https://lnkd.in/gruexU6m #orangecountyca #mastermind #ceopeergroups #peergroups #peerlearning

In today's episode, I'm joined by Michael Houlihan, co-founder of America's largest wine brand, to talk about some of the lessons he learned from building his company and selling it for 8-figures.  He's the author of The Barefoot Spirit, which became a New York Times Best-Selling book. And, his story from humble beginnings in a laundry room of a rented farmhouse to the boardroom of the world's largest wine company is insane and very inspiring. Listen to the episode here!

As your business grows, do you truly know how to hold onto the fundamental values and the entrepreneurial spirit from when you were just a startup? This week, we chatted with Michael Houlihan, Founder of Barefoot Wine and author of The Barefoot Spirit to discuss his business journey and how he was able to keep the brand's original spirit alive while growing it into a massive success. Find out how he harvested his entrepreneurial spirit to grow Barefoot Wine into one of America's biggest wine brands using unique marketing methods and never losing touch with the origins of his brand. #SheHandlesIt #InTheDen #Podcast #BarefootWine #BarefootSpirit #EntrepreneurLearn more about Michael and the Barefoot Spirit:FREE chapter of The Barefoot Spirit audiobook: https://thebarefootspirit.com/freechapter/Audio samples from the Business Audio Theatre: https://www.businessaudiotheatre.com/audio-samples/ Website: www.thebarefootspirit.com   Facebook: https://www.facebook.com/BarefootWineFounders Instagram: https://www.instagram.com/thebarefootspirit/Twitter: https://twitter.com/barefoot_spirit LinkedIn: https://www.linkedin.com/in/mhoulihan/ YouTube: https://www.youtube.com/user/SpiritOfBarefoot Keep up with CJ Bachmann: Visit her website: https://shehandlesit.com/ Facebook: https://www.facebook.com/CJBachmann1SEO Instagram: https://www.instagram.com/cjbachmann/ Twitter: https://twitter.com/cjbachmann1seo 

Building a legacy by serving others is a journey marked by milestones. On this journey to helping our audience increase their conscience, presence, and influence, we're celebrating our 100th episode by discussing the topic of legacy with three influential leaders. Join Laura as she shares the mic with consultant Michael Houlihan, social innovator Janet Salazar, and cleantech expert Diana Yousef. Listen in as they explore the intricacies of helping audiences understand their message, the challenges they faced when communicating their mission, and how they are focusing on refining and building momentum for the future.     Here are a few things you'll learn during this conversation: How to help your audience understand the value of the problem The role of gender, politics, and leadership in legacy building How to make conversations between leaders more meaningful and intimate Why future generations will be voting with their time, not their money The impact of mentorship on communication and growth   About Michael Houlihan:   Michael Houlihan is the founder of barefoot wines, America's number one wine brand, and the coauthor of the New York Times bestseller, The Barefoot Spirit. He's a consultant, a workshop leader, a speaker, and co-author of weekly blogs at thebarefootspirit.com and www.consumerbrandbuilders.com.   You can download a free chapter of Michael's book at www.thebarefootspirit.com/freebook   About Janet Salazar:   Janet C. Salazar is a social innovator, human potential activist, serial entrepreneur, speaker, writer, humanitarian, and a global leadership strategist. Her fascination and energy are focused on the intersection and convergence of leadership, innovation, investment, partnerships, inclusion, and philanthropy for equitable economies and social good.    You can connect with Janet in the following ways: www.janetsalazar.co www.fsun-global.org www.impactleadership21.com   About Diana Yousef:   Diana Yousef, PhD, MBA is founder and CEO of change:WATER Labs, a mission-driven cleantech venture creating disruptive technologies to expand access to clean water and safe sanitation, especially in under-resourced and vulnerable communities. Dr. Yousef founded cWL in 2015 based on inspiration she took from her work with NASA on wastewater treatment solutions for the International Space Station, the ultimate off-grid situation. In addition to her work with NASA, Dr. Yousef is a trained protein biochemist, a former McKinsey consultant, and biotech-cleantech VC, and has worked at the WorldBank/IFC and UNDP to promote innovative technologies and business models to alleviate poverty and promote sustainability. She holds degrees in Biology from Harvard (BA) and Cornell (PhD), and an MBA and MA in International Affairs (Columbia). She is one of the Cartier Women's Initiative Awardees, an Inventor-Ambassador for the AAAS/Lemelson Foundation, and a former advisor to the NASA-USAID Launch Accelerator and to the TED Fellows Program. Her team's work has been recognized as one of Fast Company's 2019 World Changing Ideas and she was invited by the Turkish Government to speak on their work at the 2019 UN Climate Summit.   You can connect with Diana at www.change-water.com   To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C's of influence.   You can connect with Laura in the following ways:   LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA Facebook: Vocal Impact Productions Twitter: @Laura Sicola  Twitch: https://www.twitch.tv/vocalimpactproductions Instagram: @VocalImpactProductions See omnystudio.com/listener for privacy information.

This episode of Breaking Brave is brought to you by: https://soulsnacks.ca/ (SOULSNACKS! )Soul snacks are single ingredient, eco conscious dog and cat treats! Sourced directly from farms in Ontario and wrapped in fully compostable packaging. Treating your pets never felt so good. Head to https://soulsnacks.ca/ and use coupon code BREAKINGBRAVE for 15% off your purchase!!! ​ & https://shop.nealbrothersfoods.com/collections/crank%C2%AE-coffee-co (CRANK COFFEE) the newest member of the Neal Brothers family. Crank Coffee is a new Canadian whole bean coffee brand that is certified organic and fair trade. Founded by the Neal Brothers Peter and Chris. This brand was influenced by cycling, coffee lovers, and experts! Check it out at the Neal brothers online shop here: https://shop.nealbrothersfoods.com/collections/crank%C2%AE-coffee-co and USE COUPON CODE BRAVE for 20% OFF Your first Crank Coffee purchase! -- Michael Houlihan is the founder of Barefoot Wines and Author of The Barefoot Spirit. Here's a link to a free chapter of his book: http://www.thebarefootspirit.com/freechapter (www.thebarefootspirit.com/freechapter) Thanks so much for listening to Breaking Brave! If you like the show, please subscribe, review, and/or send us your suggestions or questions via the platforms below! For more from Marilyn Barefoot or to get in touch with her directly, please connect via: Marilyn's website: https://marilynbarefoot.com/ LinkedIn: https://www.linkedin.com/in/marilynbarefootbigideas/ Twitter: @MarilynBarefoot Instagram: @marilynbarefoot It helps us so much to have your feedback which goes a really long way in helping us shape the future of Breaking Brave and host the guests you're most interested in hearing from! So if you have the time, please subscribe, review, and connect with Marilyn on social media or through her website! And as always, thanks so much for tuning in!

Since they sold their popular wine brand Michael Houlihan & Bonnie Harvey have dedicated themselves to helping others achieve the same success without suffering through the same mistakes that they made. They started in a laundry room of a rented farmhouse in the Sonoma County hills and ended up in the boardroom of the world's largest winery. They were under capitalized and lacked knowledge of their industry. They were forced to become resourceful, develop and utilize soft skills, forge long term relationships with strategic allies, and practice an extended view of customer service.Because they couldn't afford commercial advertising, they developed what they called, “Worthy Cause Marketing”. They supported hundreds of small non-profits in the neighborhoods surrounding the stores where their products were sold. They hoped to give the members of those non-profits a social reason to buy their products.Their Customer Care people were transformed from “complaint resolution” to “customer intel”. Today they help companies develop formal lines of communication between Customer Care and Marketing, R&D, and Production to keep their products and services relevant and competitive. Barefoot is now the #1 Wine Brand in the world.In this episode we discuss the following:How bankruptcy turned into opportunity and led to the creation of Barefoot WinesAn example of how a great idea came from an unlikely sourceGoing the extra mile in supporting nonprofits in your business strategyHow to motivate employees and structure a customer service organizationMentioned in the show:The Barefoot Spirit AudiobookEntrepreneurial Speaking ReelSOCAPBarefoot WinesTo Contact Michael:www.thebarefootspirit.comTo Contact Chip:Email: TheChipChatPodcast@gmail.comFacebook: The Chip Chat PodcastInstagram: The Chip Chat Podcast

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

How do we successfully transition from industry outsiders to insiders? How do we achieve the pinnacle of success starting a business with little to no knowledge of it? Michael Houlihan and Bonnie Harvey are the Founders of Barefoot Wines and a husband and wife team who train and consult everyone from startups to Fortune 500 companies on brand building, increasing sales, and keeping people engaged and loyal. They're international keynote speakers, best-selling authors and will give us a sneak peek behind the grapevine to create the perfect product and brand. I spoke with Bonnie and Michael during our most recent C-Suite Network Digital Discussion. If you'd like more information about joining the C-Suite Network visit this link: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Re-posting our episode with Michael Houlihan and Bonnie Harvey, founders of Barefoot Wine and authors of the best-selling book, “The Barefoot Spirit.” In this episode, Michael and Bonnie share the details of how they turned a collections nightmare into America’s #1 wine brand. 

Bonnie Harvey is the co-founder of Barefoot Cellars along with partner Michael Houlihan. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety of duties, doing whatever was necessary to operate the business. While Michael’s role was “big picture visionary,” Bonnie translated his ideas into workable processes and displayed a genius for managing the millions of details that come with a start-up. She proved to possess a rare combination of creativity and business savvy that served Barefoot well. In the early days of the brand, Bonnie was responsible for bottling oversight, supply inventory and label design—in fact, the famous footprint is actually hers! Later as Barefoot grew, she focused on overview and direction of the business, setting company goals, and attending to Board of Director matters. She managed all financial aspects of the business, oversaw legal relations and compliance, and edited countless press materials, presentations, official manuals and other documents. Along with Michael, Bonnie donates professional time to non-profits to help them improve their image, increase donations and achieve financial sustainability. She also coauthors weekly business blogs at The Barefoot Spirit and Consumer Brand Buiders with him, and they consult together with several clients. Bonnie has a passion for helping young entrepreneurs choose the right path. With her varied “hard-knocks” experience, she offers practical solutions for all aspects of starting a business. She loves showing others how to avoid painful and costly mistakes and directing them toward profitability. Bonnie is the Co-author of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, a New York Times Bestselling Business Book. Michael Houlihan is a highly sought-after business strategist, keynote speaker, consultant, and corporate trainer. Presentations are often with Bonnie Harvey, his Co-founder of Barefoot (now the #1 wine brand in the world), providing decades of real-world, practical business experience. Using out-of-the-box thinking, pay-for-performance, positive culture, channel distribution management, and “Worthy Cause Marketing,” they help start-ups, entrepreneurs and Fortune 500 corporations increase their sales, profitability and brand equity. For the first time, their secrets to success is available in an exclusive online series at BarefootSpiritGPS.com He, along with Bonnie, bootstrapped Barefoot (a novelty wine brand) into a national mega-brand, selling 600,000 cases per year in 50 states and 28 countries. They’ve keynoted at many prestigious conferences, symposiums, universities and forums. Listen to a free chapter of Michael and Bonnie's audio theater book. at businessaudiotheatre.com. Follow Michael Houlihan on LinkedIn Follow Bonnie Harvey on LinkedIn Follow Worthix on LinkedIn Follow Worthix on Twitter: @worthix Follow Mary Drumond on LinkedIn Follow Mary Drumond on Twitter: @drumondmary The Voices of CX Podcast brings on top leaders across multiple industries to talk best strategies, trends, and more. These leaders share their insight on anything from understanding customer decisions, to creating an empathetic business, to achieving sustainable profitability. No matter your industry, there are tangible takeaways in each episode that you can apply in your own career and business.

When they launched a Sonoma wine business in their laundry room in 1986, Bonnie Harvey and Michael Houlihan were business consultants with no industry knowledge and no money, just $300,000 worth of bulk wine.  Today, the Barefoot Wines label they started is a top international brand. They've written thousands of articles and two best-selling books—The Barefoot Spirit: How Hardship, Hustle and Heart Built America's Number One Wine Brand and The Entrepreneurial Culture: 23 Ways to Engage and Empower your People. Now they're helping other entrepreneurs tell their stories in imaginative audio books.  The common theme running through all these successful endeavors is being outsiders, continually forced to come up with novel solutions. “We'd never written a book before. We'd never done an audio book before. We'd never done a wine business before,” Michael tells Published Author Podcast host Josh Steimle. “We weren't wine people. We were entrepreneurs.”  TOP TAKEAWAY: YOU CAN DO IT!  That's the message Bonnie and Michael want to pass on to entrepreneurial consumers of their print and audio books. “The Barefoot Spirit is a you-can-do-it story, says Michael. “No, it's not what you expect. It's more work and different work than you thought, but this is doable. That's the message, an encouraging message for entrepreneurs.”  After 19 years of a “get-rich slow scheme,” Bonnie and Michael sold Barefoot Wines and wrote a book, at their staff's insistence. “Once we sold our company, our staff came around and said working for us was the most unique, wonderful experience they'd ever had. And that we'd have to write a book about the company culture, which is why they'd all stayed with us.” says Bonnie. “Because our approach was so unique, we wanted to share it with other people, and the only way to do that was in a book.”  But they didn't want the Barefoot Spirit to be a typical, top-down business book. “So we thought why don't we just give them a story and let them draw their own conclusions, because they'll see the action and outcomes and learn the lessons even better than in a prescriptive text,” says Michael.  Make sure you're ghostwriter understands the principles you're communicating  After a disastrous first attempt at hiring a writer for their book, Michael and Bonnie found Rick Cushman, a longtime food-and-wine columnist for the Sacramento Bee, who impressed them with his humor, style and ability to tell stories.  “He talks to the average person, which was our end user in the wine industry,” says Bonnie. “So we'd tell him stories, and he'd take notes.”  “I would recommend to your listeners if you're going to get a ghostwriter, make sure they understand the principles you're trying to get across,” adds Michael. “What is the basic message here? Is it a message of tenacity, of innovation, of humanity?”  TURNING BUSINESS BOOKS INTO AUDIO PLAYS  The couple's latest book, The Entrepreneurial Culture: 23 Ways to Engage and Empower Your People, is an audio book, intended to reach a wider, younger audience. But it has a twist.  “We bought the top 10 audiobooks on Audible, and every one was great. But they were all read to you. They were all narrated,” says Michael. Driving across the Nevada Desert one day, they heard a PBS radio play complete with actors, sound effects and music. “We thought this is a fantastic way to communicate, through an audio play, like we had in the 1940s, before television.”  “Audio is entirely mobile, and you're not tethered to a screen or a page—you're jogging, driving, cooking pasta, vacuuming the floor—and you're listening to a story and you're learning from it. And you can put it down or pick it up anytime you like.”  The Entrepreneurial Culture was named a top-five audio book of 2020 by the Audiobook Producers Association. The award's judges said they'd never heard a nonfiction audiobook like it, let alone one that was self published.  Bonnie and Michael are now offering their audio theatre services to other entrepreneurs so these companies can preserve, in story form, their legacy, successes and knowledge. “We're motivated to help others and educate ourselves, to stay on top of the entrepreneurial education industry.”  LINKS  LinkedIn - Michael Houlihan  Linkedin - Bonnie Harvey  Twitter  Facebook   Instagram  YouTube  TheBareFootSpirit.com   Subscribe To The Published Author Podcast  If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube.  And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends.   We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook.  About The Host  The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives on a horse farm in Boston. Learn more at JoshSteimle.com.

KL097 Bonnie Harvey and Michael Houlihan Founders of Barefoot Wine—America’s #1 Wine Brand Building a Winning Company Culture Episode Summary What does it take to build a winning company culture? Bonnie Harvey and Michael Houlihan, the founders of the world’s largest wine brand, joined me on Keep Leading LIVE!™ to explain the answer! Listen to our conversation to learn more about entrepreneurship, leadership, and company culture. Bio Bonnie Harvey and Michael Houlihan are the founders of the world’s largest wine brand, international Keynote Speakers, and New York Times Bestselling authors of The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People.  From humble beginnings in a laundry room of a rented farmhouse to the boardroom of the world’s largest wine company, E&J Gallo, they learned valuable lessons crucial to any business. They consult and train startups and Fortune 500’s on brand building and company culture.  They are highly recommended by companies seeking to increase their sales and engage, empower, and inspire their people. They are regular contributors to The Business Journals in 43 cities nationwide, Entrepreneur, and contribute articles & interviews to INC, CEO Forum, Forbes, and other major business publications.  Their new audiobook is presented in a theatrical format with Hollywood actors playing the parts, original musical score, sound effects, and more! Their latest enterprise is Business Audio Theatre, where they offer to tell the stories of other founders to reduce turnover and increase engagement.  They are regular media guests on radio, television, and podcasts. Michael & Bonnie present together with a fresh, authentic, and fun style that entertains, educates, & motivates. www.thebarefootspirit.com www.consumerbrandbuilders.com. Website https://thebarefootspirit.com/ Other Website https://www.consumerbrandbuilders.com/ LinkedIn https://www.linkedin.com/in/mhoulihan/ Twitter https://twitter.com/barefoot_spirit   Facebook https://www.facebook.com/barefoot.founders   Instagram https://www.instagram.com/thebarefootspirit/   Leadership Quote Leaders must prove that they have their people’s best interests at heart Get Your Copy of Bonnie and Michael’s Book! https://www.barefootaudiobook.com/   Subscribe, share, and review on Apple Podcasts! https://podcasts.apple.com/us/podcast/keep-leading/id1461490512 Full Episode Transcripts and Detailed Guest Information www.KeepLeadingPodcast.com   Keep Leading LIVE (Live Recordings of the Keep Leading!® Podcast) www.KeepLeadingLive.com The Keep Leading!® podcast is for people passionate about leadership. It is dedicated to leadership development and insights. Join your host Eddie Turner, The Leadership Excelerator® as he speaks with accomplished leaders and people of influence across the globe as they share their journey to leadership excellence. Listen as they share leadership strategies, techniques and insights. For more information visit https://eddieturnerllc.com or follow Eddie Turner on Twitter and Instagram at @eddieturnerjr. Like Eddie Turner LLC on Facebook. Connect with Eddie Turner on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

A refreshingly different approach to business that built an iconic world brand. Placing people first, asking uncommon questions and breaking legacy rules are just some of the smart tactics that transformed this brand from bankruptcy into a World Leader. Michael Houlihan opens the door of his heart and home and warmly invites us to go Barefoot with him to hear how he and Bonnie beat the grind and overcame countless and often unexpected corporate challenges on their road to success. Michael and Bonnie's international success is not kept a state secret. Instead, they have generously packaged their universal truths and given us their own GPS - Guiding Principles to Success to help us find our own elegant solutions to tough problems. Authors of New York Times Bestselling The Barefoot Spirit and more recently introducing their pioneering Business Audio Books, these entrepreneurs and kindred spirits show us, through impressionable stories, the value of a mentor, what it takes to engage our staff in reaching great success as a team, how to win clients over, how to find elegant solutions to tough problems etc. all while having fun and adding value to humanity along the way. A recipe for success the barefoot way! Michael has kindly offered YOU, our BWB family, a FREE 25 minute extract of his audio book. Claim your gift http://www.thebarefootspirit.com/freechapter Episode Themes Mentors Who Believe In You Guiding Principles For Success (GPS) Guiding Principles Critical For Today Making A Difference To Humanity Brands Not Labels The Barefoot Why Elegant Solutions To Tough Problems Hardships In The Grind Teaching Success Insights Using Audio Drama The Excitement Of Business Audio Theatre Message To The World Connect with Michael Houlihan Websites: www.thebarefootspirit.com | www.consumerbrandbuilders.com LinkedIn: https://www.linkedin.com/in/mhoulihan/ Claim your free gift: 25 Minute extract of audio book, The Barefoot Spirit http://www.thebarefootspirit.com/freechapter Connect with Carmen Wilde (Creator & Host BwB TV) !! SUBSCRIBE at https://bwbtv.net to be notified of new episodes via email & never miss a solution / strategy that could support you in achieving the success you dream of! - Email: team@bwbtv.net - LinkedIn: https://www.linkedin.com/in/carmenwilde/ - BwB TV website: https://www.businesswithoutbarriers.tv I'd love to hear from you. Email me your suggestions for the show, topics you'd like to see covered and any feedback about what's working and what we can improve. To Your Wildest Success! Carmen --- Send in a voice message: https://anchor.fm/businesswithoutbarriers/message

Michael Houlihan achieved a legendary exit from his $20M California wine business Barefoot, when he and his wife Bonnie sold it to E&J Gallo for $100M in 2005.  This interview tells the story of their phenomenal rise to fame and fortune.  Today Michael is the New York Times Bestselling author of The Barefoot Spirit, How Hardship, Hustle, and Heart Built America's #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People.  From humble beginnings in a laundry room of a rented farmhouse to the boardroom of the world's largest wine company, E&J Gallo, Michael and Bonnie learned many valuable lessons about business growth and success, which they love to bring to startups and Fortune 500's, helping them build their brands and develop great cultures.  Michael and Bonnie are regular contributors to The Business Journals in 43 cities nationwide, Entrepreneur, and contribute articles & interviews to INC, CEO Forum, Forbes, and other major business publications.  Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more! They also host Business Audio Theatre where they tell the stories of other founders to boost turnover and increase engagement. Listen to the free chapter here: www.thebarefootspirit.com/freechapter Michael and Bonnie are regular guests on radio, television, and podcasts. They present together with a fresh, authentic, and fun style that entertains, educates, & motivates. www.thebarefootspirit.com. www.consumerbrandbuilders.com. ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.  Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML Discover Jane's Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass

Learn about the story behind the story of America’s biggest winery, CX heroes who remain behind-the-scenes, and a lifetime warranty that over-delivered. Bite-Sized Delight From the Episode: • Your Brand Spirit Should Be Evident in Everything You Do - An innovative audiobook format captures the Barefoot Wines story in a way that aligns with the brands creative and playful spirit. • The People Behind the Scenes "Make" The Customer Experience - A team of experience architects and implementers contribute to the overall experience at a Chicago Blackhawks Hockey Game. • Avoid Customer "Baggage" with a Strong Warranty - Kenneth Cole’s commitment to their luggage warranty keeps customers loyal and zealously advocating their products for decades. Are You Looking for Things We Referenced? • The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand - by Bonnie Harvey and Michael Houlihan • The goal-horn operator. The ‘Split the Pot’ seller. The Zamboni driver. Meet 8 behind-the-scenes people who make things go during Blackhawks games at the United Center. - by Jimmy Greenfield in The Chicago Tribune • Experience Points • Kenneth Cole Luggage Find more links and a full transcript of the show at: http://ExperienceThisShow.com. See you next week! ** Note: audio clip from “The Barefoot Spirit” used with permission.

Michael Houlihan and Bonnie Harvey, authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, turned their best-selling book into an audiobook to take the message where the people are. As nationally recognized speakers, both Houlihan and Harvey noticed the number of people with earbuds on kept increasing. They found people weren’t listening to music, but podcasts and audiobooks, and that sparked the idea. The book is about lessons they learned the hard way – it’s about learning about business by actually doing it. What makes this audiobook unique is that the audience is part of the action, they have including big names as characters such as Ed Asner, and they are the first business book to employ the audio theater platform. As Houlihan explains it, “The best way to convey a business principle is through story and the best way to convey a story is thought business theater.” He adds, “If you really want to engage people, the mobile generation, you have to entertain them.” Watch the episode on C-Suite TV https://c-suitenetwork.com/tv/video/michael-houlihan-bonnie-harvey-the-barefoot-spirit-audiobook/ Learn more about your ad choices. Visit megaphone.fm/adchoices

How do we successfully transition from industry outsiders to insiders? How do we achieve the pinnacle of success starting a business with little to no knowledge of it? Michael Houlihan and Bonnie Harvey are the Founders of Barefoot Wines and a husband and wife team who train and consult everyone from startups to Fortune 500 companies on brand building, increasing sales, and keeping people engaged and loyal. They’re international keynote speakers, best-selling authors and will give us a sneak peek behind the grapevine to create the perfect product and brand. I spoke with Bonnie and Michael during our most recent C-Suite Network Digital Discussion. If you'd like more information about joining the C-Suite Network visit this link: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode of Speaking to Influence, serial entrepreneur and co-founder of Mobile Outfitters Eric Griffin shares the importance of listening when managing intercultural relationships within a world-wide company. Join Laura and Eric as they discuss the responsibility of leaders to influence, managing independently owned retailers as part of a larger company, and listening to respond vs. listening to understand. Eric Griffin is the Co-Founder of Mobile Outfitters, a 5-time Inc. 5000 Mobile Accessory company, PAW5, an award winning pet products company, and GSW Real Estate, and apartment investment and management company. You can connect with Eric in the following ways: LinkedIn: https://www.linkedin.com/in/egriffin2/ Instagram: http://www.instagram.com/griffagrams To learn more about Dr. Laura Sicola and how mastering influence can impact your success got to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C's of influence.   You can connect with Laura in the following ways: LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA Facebook: Vocal Impact Productions Twitter: @Laura Sicola  Twitch: https://www.twitch.tv/vocalimpactproductions Instagram: @VocalImpactProductions See omnystudio.com/listener for privacy information.

I can't tell you how excited I was when Michael Houlihan and Bonnie Harvey said yes to the Pass the Secret Sauce podcast. If you don't recognize their names, you probably recognize what they founded, what they created. And we're going to get into some of how they created this in this episode. Bonnie and Michael are the founders of Barefoot wines, which today is one of the, if not THE most recognized, and most popular bottles of wine in the US. The incredible story about how they started this basically from nothing. I can't even tell you how much fun I had talking to both of them. In addition to that, Bonnie and Michael are New York Times bestselling authors. The newest projects that they have right now is that they're founders of Business Audio Theatre. They call it BAT. And again, we get into a little bit about what that actually is in this episode. And they've actually given us access to some of the footage from their own productions. If you have any interest in building huge mega brands, there are learnings from this episode that you can take away with that. In this episode we discuss: They discuss their first jobs when they were younger [5:38] Inspiration for creating Barefoot Wines [8:11] Getting ideas for their brand from blue collar workers [10:01] How Bonnie's body part ended up on the largest wine brand in the world [11:22] Bringing Barefoot wine to market [14:06] Excerpt from their book: The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand [14:25] Being rejected by a distributor [16:27] How donating their wines in the early stages increased their sales [18:58] Spreading themselves too thin when scaling their business [21:03] Selling the business and advice for others wanting to sell their business [24:42] Types of clients that would benefit from their consulting firm [32:46] What they look for in a client [34:07] Why they started Business Audio Theater [36:52] Get a free chapter from their audiobook [41:27] Quotable Quotes: It was not following a passion, it was following an opportunity passionately. When you don't know what you're doing and you're broke, you're very humble and you tend to ask a lot of questions. And because you're not from the industry, you don't ask industry people that turned out to be a big strength of ours. Links to sources and tools: Listen to the first chapter of their book -The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand Here: https://bit.ly/2Ai54LS Get the book on Amazon: https://www.amazon.com/Barefoot-Spirit-Hardship-Hustle-Americas/ Follow them on these social media channels: Website: http://barefootwinefounders.com Facebook page: The Barefoot Spirit: http://www.facebook.com/thebarefootspirit Facebook page: Barefoot Wine Founders http://www.facebook.com/barefootwinefounders Personal Linkedin Michael: https://www.linkedin.com/in/mhoulihan Personal Linkedin Bonnie: https://www.linkedin.com/in/bonnieharvey/ Company LinkedIn: https://www.linkedin.com/company/e-&-j-gallo-winery/ Instagram: ...

On this episode of Speaking to Influence, author, speaker, and founder of Barefoot Wines Michael Houlihan shares his journey of leadership and learning to influence people at all levels of business. Listen in as Laura and Michael discuss how to make others feel important, the difference between humbling and humiliating, and how he's helping other founders influence their own people. Michael Houlihan is the founder of barefoot wines, America's number one wine brand, and the coauthor of the New York Times bestseller, The Barefoot Spirit. He's a consultant, a workshop leader, a speaker, and coauthor of weekly blogs at thebarefootspirit.com and www.consumerbrandbuilders.com. You can connect with Michael in the following ways: Barefoot Wines website: https://www.thebarefootspirit.com Access your free chapter of the audiobook: https://www.barefootaudiobook.com/lp-barefoot-spirit-free-chapter/ To learn more about Dr. Laura Sicola and how mastering influence can impact your success got to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C's of influence. You can connect with Laura in the following ways: LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA Facebook: Vocal Impact Productions Twitter: @Laura Sicola  Twitch: https://www.twitch.tv/vocalimpactproductions Instagram: @VocalImpactProductions See omnystudio.com/listener for privacy information.

Michael & Bonnie are the founders of Barefoot Wine, America’s #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael Houlihan and Bonnie Harvey are the founders of Barefoot, America’s number one wine brand. They are also the co-authors of the New York Times bestseller, The Barefoot Spirit. They started with virtually no money or wine industry experience and pioneered worthy cause marketing. They now share their innovative approach to business as consultants, authors, workshop leaders, and speakers.  In this episode, Michael and Bonnie share how they help companies use their business stories to help instill corporate DNA with their stakeholders and employees resulting in a more engaged team, lower turnover rates, and increased productivity.   “When people hear a story, they’re more likely to identify with the principles behind the story.” – Michael Houlihan   Why you have to check out today’s podcast: Discover how knowing the company story, the business hardship, hustle, and heart can build a business to success Learn the importance of instilling the corporate DNA and values when onboarding employees Find-out why is it so important that your employees know your company history when they are hired in the first 24 hours   Learn More about the 3X Value Growth™ Model Go to www.3xvaluegrowth.com/model       Episode Takeaway: Why is it so important that your employees know your company history when they are hired in the first 24 hours? “‘When the cement is wet; you can move it with a trowel when it gets hard; you need a jackhammer’– the thing is when you can move it with a trowel, why not embed the company history in that new employee’s open mind. They’re coming to work, they don’t know what to expect. This is your chance to tell them about your company’s story.’ – Michael Houlihan   Episode Takeaway: How to solve employee turnover? “If people are more engaged, if they understand what the principles are of the founder, then they can relate to that and they can relate to everyone they’re working with, and be more of a team player. They can care more about the company that they’re working for, instead of it just being a job. So, it solves the problem of turnover, the number one hidden cost of any company.” – Bonnie Harvey   Resources|Links Blogs at www.thebarefootspirit.com  & www.consumerbrandbuilders.com     Connect with Bonnie Harvey and Michael Houlihan:  Website 1: https://thebarefootspirit.com Website 2: https://www.consumerbrandbuilders.com Twitter: https://twitter.com/barefoot_spirit Facebook: https://www.facebook.com/BarefootWineFounders

This week we're joined by Michael Houlihan and Bonnie Harvey, founders of Barefoot Wine, to share their experiences through their entrepreneurial journey. Including excerpts from their dynamic audio book "The Barefoot Spirit". For more information, go to www.barefootspirit.com, www.barefootaudiobook.com and www.consumerbrandbuilders.com https://www.facebook.com/thebarefootspirit https://www.facebook.com/barefootwinefounders https://www.instagram.com/thebarefootspirit/ The None of Our Business crew gather to discuss opportunities to automate a startup, Amazon's stock surge, and entertainment sponsorships going to waste. Automating Startups: https://www.noobpreneur.com/2020/04/17/opportunities-for-automation-whilst-launching-a-business/ Amazon's Stock: https://variety.com/2020/digital/news/amazon-stock-all-time-high-coronavirus-surge-1234579638/ Unused Sponsorships: https://www.wsj.com/articles/live-sports-and-entertainment-are-shut-sponsorships-are-taking-a-hit-11587071253 None of Our Businesses Episode 25

Today I had the please of speaking with the founders of Barefoot Wine, Michael Houlihan, and Bonnie Harvey. Barefoot Wine is the number one brand in the country, Michael and Bonnie built it from the ground up. They sold the company and wrote a book, The Barefoot Spirit, and is now educating people about entrepreneurship.Let’s dive into their story of how humble beginnings can take you to the top.Things you will learn in this episode:[00:01 - 08:01] Opening SegmentI talked briefly about valuable information that you can take advantage of in this episodeI’m introducing guests Michael Houlihan and Bonnie Harvey into the showBonnie & Harvey talk about how their Barefoot wine journey began.They saw a business opportunity and took it[08:02 - 14:39] Getting into the wine industryMichael and Bonnie didn't have a passion for the wine industry but they certainly have a passion for business so they capitalized on that.Michael and Bonnie talk about their early years in the business[14:40 - 23:41] Strategies in the wine industryMichael and Bonnie share vital information about how they effectively implement their strategies to crush it in the wine industryMichael and Bonnie talk briefly about their audiobookMichael and Bonnie share a story about their customers[23:42 - 30:34] How the Barefoot brand became knownMichael and Bonnie share their story of how Barefoot's brand was knownThey didn't have money for advertisingGave their wine to get value in their brandSold Barefoot from neighborhood to neighborhoodGrew the brand without paid advertising[30:35 - 41:16] How Barefoot became the number 1 brand in the wine industryMichael and Bonnie talk about their marketing strategy, worthy cause marketingMichael and Bonnie wrote a book, Barefoot Spirit.Turned Barefoot Spirit into an audiobookMichael and Bonnie talk more about their bookWhat motivates Michael and Bonnie[41:17 - 47:30] The FOCUS FIVE SegmentWhat book have you gifted most often?See below for links If you can get an hour of somebody's time and ask questions, who would that be and why?JesusWhat is one thing that you believe that most people would disagree with you on?People think that their idea is good enough, they don't want to believe that it's all about distribution and distribution management Morning routine, How do you start your day?Take Showers, make coffee, check the calendar for the dayWhat is the best place we can connect with you online?See below for social links[47:31 - 49:50] Closing SegmentFinal words from meTweetable Quotes: "People who have dirt under their fingernails, they know more about the business than all the white-collar workers in the world." - Michael HoulahanResources mentioned in the episode:Barefoot Wine WebsiteThe Barefoot Spirit WebsiteThe Barefoot Spirit Book on AmazonThe Barefoot Spirit AudiobookThe Barefoot Spirit Audiobook SamplesThink and Grow RichAs a Man ThinkethHow to Win Friends & Influence PeopleSchedule a call with HansYou can connect with Michael and Bonnie on YouTube, Instagram, Twitter, and Facebook or visit their website https://thebarefootspirit.com/LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes.To know more about me and all the real estate opportunities you can find, check out my website at Hansstruzyna.com. Get the chance to talk with me for FREE. Set up a call using this link https://calendly.com/h-struzyna/15min See acast.com/privacy for privacy and opt-out information.

Get Up Nation®! My name is Ben Biddick. I’m the Creator and Host of the Get Up Nation® Show and Co-Author of Get Up: The Art of Perseverance with former Major League Baseball player Adam Greenberg. Recently I had the honor and privilege of speaking with Catherine Sherlock of Higher Mindfulness. I was introduced to Catherine by Mike Houlihan and Bonnie Harvey, Founders of the world’s largest wine brand and New York Times Bestselling authors of The Barefoot Spirit. Catherine works with high-functioning leaders to maximize mind and energy, elevate consciousness to be more effective, and increase access to your capacities and potential. She helps people do the great things that leaders do: inspire, hold the bigger picture, create healthy culture and relationships, mentor leadership in others, maximize capacity for insight, create innovation and disrupt the status quo. Catherine, welcome to the Get Up Nation® Show! www.sherlockink.com/ www.getupnation.com The Get Up Nation® Show is brought to you in partnership with Veteran Owned Got Your Six Coffee! Learn more at www.gotyoursixcoffee.com! Most episodes of the Get Up Nation® Show are edited and mixed by Daniel Thabet! If you need podcast editing and mixing of the highest quality go to www.podcastdoctors.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/get-up-nation-podcast/support

Michael teaches you how soft skills earn hard cash. You can check him out at https://TheBareFootSpirit.com/

Helping Entrepreneurs Tell their Stories.Michael Houlihan and Bonnie Harvey are the Authors of Barefoot Wine (https://www.barefootwine.com/) . Michael Houlihan and Bonnie Harvey were in debt when they started Barefoot Wine. After successfully building the wine brand, they sold it, but it propelled them into developing The Barefoot Spirit, a program designed to help entrepreneurs tell their stories using real actors to voice the roles.

This week Michael Houlihan ( https://www.linkedin.com/in/mhoulihan/ ) and Bonnie Harvey ( https://www.linkedin.com/in/bonnieharvey/ ) join The Matt Baxter Show. Michael and Bonnie are the founders of Barefoot, America's #1 wine brand, and co-authors of the New York Times bestseller, The Barefoot Spirit. They started with virtually no money or wine industry experience and pioneered ‘Worthy Cause Marketing'. They now share their innovative approach to businesses as consultants, authors, workshop leaders, speakers, and are sought-after thought leaders in entrepreneurship in both print and broadcast media. Check out their audiobook ( http://www.barefootaudiobook.com/ ) here: barefootaudiobook.com Here is their special offer for MBS listeners ( http://www.thebarefootspirit.com/freechapter ) : https://thebarefootspirit.com/freechapter/

BARS from this episode: - how Barefoot wine got started by buying up debt for wine and bottling - why "The Barefoot Spirit" is acknowledged for its business principles - how their 'guiding principles for success' got into 50 schools of entrepreneurship across the country - why the marketplace and a method to distribution is key to getting started - why monetizing brand equity is the most important piece to business longevity - why you should prepare for acquisition from the beginning - a secret strategy for finding your business goals for guaranteed success - how turning your book into a theatrical audiobook is a more effective way of teaching complex ideas - why "earbuds" are the tool of choice for Millennials and how to leverage this trend - the best way for company founders to turn their stories and biography into consumable audio stories - how to overcome 'corporate constipation' between divisions using the company story - how your book can be used an example of your business model to inform prospects before they buy - why experiential learning is the most impactful form of teaching and how to do it - how your book becomes a promotional tool for landing speaking engagements and speaking engagements become promotional tools for the book - why articles should be a part of your book's promo strategy - PUT YOURSELF IN THE OTHER GUY'S SHOES - WE ALL HAVE BLINDERS ON Books mentioned: Practical Spirituality by John Randolph Price Think and Grow Rich by Napoleon Hill Fav quote: "Whether you think you can, or you think you can't – you're right." - Henry Ford Links mentioned: thebarefootspirit.com/freechapter barefootaudiobook.com thebarefootspirit.com Do you have questions or comments? Email them to fortune@thoughtfortunepress.com If you want to turn your ideas into a branded book that books more speaking engagements and generates more leads, head over to thoughfortunepress.com/4brains to grab a copy of the 4 Brains Template and map out your book. It's so easy, you'll wonder why everyone hasn't written a book. That's thoughtfortunepress.com/4brains. And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #thoughfortunespodcast. Show us how much you like us by giving us five stars and a review on iTunes. Finally, join us every week by subscribing to the podcast so that you don't miss an episode.

How to Use Support for Non-Profits to Build a Commercial Brand The Story of Barefoot Wine with Founders Bonnie Harvey and Michael Houlihan Michael Houlihan and Bonnie Harvey are the founders of Barefoot, America's #1 wine brand, and co-authors of the New York Times bestseller, The Barefoot Spirit. They started with virtually no money or wine industry experience and pioneered ‘Worthy Cause Marketing'. They now share their innovative approach to businesses as consultants, authors, workshop leaders, speakers, and are sought-after thought leaders in entrepreneurship in both print and broadcast media. They co-author weekly blogs at www.thebarefootspirit.com & www.consumerbrandbuilders.com Audio Book  www.barefootaudiobook.com www.thebarefootspirit.com/freechapter  (this is a free chapter for your listeners)       Learn more about your ad choices. Visit megaphone.fm/adchoices

Great cultures start with a vision that is shared with every employee and every experience! This will drive higher productivity, greater job satisfaction, positive momentum in your communities and best in class profits. In this episode, Culture Code Champions author Bill Higgs is joined for the second time with Barefoot Wines founders Michael Houlihan and Bonnie Harvey. Authors of the New York Times bestseller, The Barefoot Spirit, Bonnie and Michael discuss how to grow and maintain the entrepreneurial spirit and how they have capitalized on the newest communication tool, Audio Theatre, to engage all new hires – even after they have sold the business to E&J Gallo.

In this episode of OUT OF THE BOX WITH CHRISTINE we visit with Michael Houlihan and Bonnie Harvey to hear about their incredible journey as entrepreneurs and to learn about their unique “Barefoot Spirit” sales-driven culture and approach, which helped establish the Barefoot brand as one of the most recognizable wine brands globally. We also chat with TV Legend Ed Asner on his involvement with the theatrical audio version of their best selling book. For more on The Barefoot Spirit visit https://thebarefootspirit.com For more info on this podcast visit http://www.OutofTheBoxWithChristine.com   #brand #branding #marketing #entrepreneur #business #wine #author #edasner #barefoot #motivation

Co-Founders Michael Houlihan & Bonnie Harvey tell their Barefoot Story in a most exciting and compelling way and discuss their innovative new program "Business Audio Theater." Michael and Bonnie discuss how they turned their Barefoot Spirit story into a very unique audio book. In fact, The Audiobook Publishers Association announced today that The Barefoot Spirit Audiobook is a Finalist for the 2020 Business/Personal Development Audiobook of the Year Award. The original paperback version of The Barefoot Spirit, How Hardship, Hustle, and Heart Built America's #1 Wine Brand was a New York Times Bestseller and chronicles the humble beginnings of the now ubiquitous Barefoot Wine brand.  It's an Amazing Audio Book! Get your FREE Chapter Here! Listen now to The Barefoot Story and learn how you can turn your business legacy into Audio Theater!

On this episode, we welcome Michael Houlihan and Bonnie Harvey to the program.  Michael and Michael & Bonnie are the founders of Barefoot Wine, America’s #1 Wine Brand.  Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship   In this episode Michael and Bonnie shares their remarkable journey from a laundry room of a rented farmhouse to the boardroom of the world’s largest wine company, E&J Gallo and how that journey paved the way for their future endeavors and the creation of a new category of audio books called Audio Theater.   Key #LessonInGrowth: The Barefoot Spirit equates to an entrepreneurial mindset (West Coast Style)- opportunistic and problem solving Not being an “expert” on insider allowed them to ask dumb questions to break out of “this is how it has always been done” mentality Consistency in the wine/product was a differentiator to the current model. Why 500 Cases of Wine/year was their top priority Leveraged outsourcing and partners to scale the business Leveraging grassroot tactics and community level brand building helped accelerate acceptance and growth.   LinkedIn:  www.linkedin.com/in/bonnieharvey/ LinkedIn:  www.linkedin.com/in/mhoulihan/ Website:  www.thebarefootspirit.com Website:  www.barefootaudiobook.com/ Click here for a free audio episode of The Barefoot Spirit.

Bonnie Harvey and Michael Houlihan are the founders of the worlds largest wine brand, international Keynote Speakers, and New York Times Bestselling authors of The Barefoot Spirit, How Hardship, Hustle, and Heart Built Americas #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. From humble beginnings in a laundry room of a rented farmhouse to the boardroom of the world's largest wine company, E&J Gallo, they learned valuable lessons crucial to any business. They consult and train startups and Fortune 500s on brand building and company culture. They are highly recommended by companies seeking to increase their sales, and engage, empower, and inspire their people. They are regular contributors to The Business Journals in 43 cities nationwide, Entrepreneur, and contribute articles & interviews to INC, CEO Forum, Forbes, and other major business publications. Their new audiobook (barefootaudiobook.com) is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more! They are regular media guests on radio, television, and podcasts. Michael & Bonnie present together with a fresh, authentic, and fun style that entertains, educates, & motivates. What You Will Learn: How Bonnie and Michael got their foothold in the wine industry The deals that led to Barefoot's inception and growth The inspiration behind Barefoot's new audiobook, The Barefoot Spirit How Bonnie and Michael pioneered ‘worthy cause marketing' to build their brand The strategic partnerships that took Barefoot to a new level How to connect with Bonnie Harvey and Michael Houlihan: Audiobook: The Barefoot Spirit Website: www.thebarefootspirit.com www.consumerbrandbuilders.com www.thebarefootspirit.com/freechapter Twitter: @barefoot_spirit Facebook: facebook.com/thebarefootspirit LinkedIn: https://www.linkedin.com/in/mhoulihan LinkedIn: https://www.linkedin.com/in/bonnieharvey

Bonnie Harvey and Michael Houlihan are the founders of the worlds largest wine brand, international Keynote Speakers, and New York Times Bestselling authors of The Barefoot Spirit, How Hardship, Hustle, and Heart Built Americas #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People.From humble beginnings in a laundry room of a rented farmhouse to the boardroom of the world’s largest wine company, E&J Gallo, they learned valuable lessons crucial to any business. They consult and train startups and Fortune 500s on brand building and company culture.They are highly recommended by companies seeking to increase their sales, and engage, empower, and inspire their people. They are regular contributors to The Business Journals in 43 cities nationwide, Entrepreneur, and contribute articles & interviews to INC, CEO Forum, Forbes, and other major business publications.Their new audiobook (barefootaudiobook.com) is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more!They are regular media guests on radio, television, and podcasts. Michael & Bonnie present together with a fresh, authentic, and fun style that entertains, educates, & motivates.What You Will Learn:How Bonnie and Michael got their foothold in the wine industryThe deals that led to Barefoot’s inception and growthThe inspiration behind Barefoot’s new audiobook, The Barefoot SpiritHow Bonnie and Michael pioneered ‘worthy cause marketing’ to build their brandThe strategic partnerships that took Barefoot to a new levelHow to connect with Bonnie Harvey and Michael Houlihan:Audiobook: The Barefoot SpiritWebsite:www.thebarefootspirit.comwww.consumerbrandbuilders.comwww.thebarefootspirit.com/freechapterTwitter: @barefoot_spiritFacebook: facebook.com/thebarefootspiritLinkedIn: https://www.linkedin.com/in/mhoulihanLinkedIn: https://www.linkedin.com/in/bonnieharvey See acast.com/privacy for privacy and opt-out information.

Ep-62In this episode I speak with Michael Houlihanand Bonnie Harvey, founders of Barefoot Wines and the Barefoot spirit about never giving up as an entrepreneur and their new performance audiobook about their Barefoot Spirit story

This episode features Michael Houlihan and Bonnie Harvey, founders of Barefoot Wine and authors of best seller book, “The Barefoot Spirit.” In this episode, Michael and Bonnie share the details of how they turned a collections nightmare into America’s #1 wine brand.  Click here to get free access to the first chapter of "The Barefoot Spirit."  

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand.  Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests.  For more information, go to www.barefootspirit.com and www.consumerbrandbuilders.com     Connect with Michael Houlihan & Bonnie Harvey: The Book: https://www.BarefootAudioBook.com Twitter: @Barefoot_Spirit Facebook: https://www.facebook.com/thebarefootspirit   Nice Sponsors: Boost sales, lower your overhead and scale your business fast! Check out Praxis Metrics dashboards!   Get your free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Check out the “Entrepreneur's Toolkit” Giveaway   Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz   Nice Links: Subscribe to the Podcast Niceguysonbusiness.com TurnkeyPodcast.com – You're the expert. Your podcast will prove it. Podcast Production, Concept to Launch   Book Doug and/or Strick as a speaker at your upcoming event. Amazon #1 Best selling book Nice Guys Finish First. Doug's Business Building Bootcamp (10 Module Course)   Nice Survey: Take our short survey so The Nice Guys know what you like.     Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments   Promise Statement: To provide an experience that is entertaining and adds value to your life.   Never underestimate the Power of Nice.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand.  Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests.  For more information, go to www.barefootspirit.com and www.consumerbrandbuilders.com     Connect with Michael Houlihan & Bonnie Harvey: The Book: https://www.BarefootAudioBook.com Twitter: @Barefoot_Spirit Facebook: https://www.facebook.com/thebarefootspirit   Nice Sponsors: Boost sales, lower your overhead and scale your business fast! Check out Praxis Metrics dashboards!   Get your free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Check out the “Entrepreneur's Toolkit” Giveaway   Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz   Nice Links: Subscribe to the Podcast Niceguysonbusiness.com TurnkeyPodcast.com – You're the expert. Your podcast will prove it. Podcast Production, Concept to Launch   Book Doug and/or Strick as a speaker at your upcoming event. Amazon #1 Best selling book Nice Guys Finish First. Doug's Business Building Bootcamp (10 Module Course)   Nice Survey: Take our short survey so The Nice Guys know what you like.     Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments   Promise Statement: To provide an experience that is entertaining and adds value to your life.   Never underestimate the Power of Nice.

Best-selling authors Michael Houlihan and Bonnie Harvey share their insight and expertise into why c-suite leaders must always keep an entrepreneurial mindset, and instill that entrepreneurial spirit company-wide are unique. Learn more about your ad choices. Visit megaphone.fm/adchoices

As founders of the iconic Barefoot Wine brand (eventually acquired by E&J Gallo), Michael Houlihan and Bonnie Harvey are two of the most highly sought-after workshop leaders, keynote speakers, and interview guests on business and executive topics. The two routinely appear on radio, podcasts and television outlets including ABC, NBC, CBS, Fox, and Bloomberg; and are frequently quoted and interviewed on professional and national publications including Forbes, Entrepreneur, The Huffington Post, AMEX Open Forum, and Costco Connection. Their bi-monthly business articles are published by The Business Journals in 43 cities, and are Advisors & Contributing Editors to the C-Suite Network . Michael & Bonnie speak internationally for corporations, conferences, universities and symposiums including SOCAP (Society of Consumer Affairs Professionals in Business), The World Conference on Entrepreneurship (ICSB) in Dublin, Ireland, The Conference Board’s Consumer Experience Symposium in NYC, The C-Suite Conferences, Persistent Systems, Liberty Tax, Retail Packaging Association, Renaissance Executive Forums, and over 60 universities that teach entrepreneurship. Audiences worldwide attend Michael and Bonnie’s speeches to hear about their incredible journey as entrepreneurs and to learn about their unique “Barefoot Spirit” sales-driven culture and approach, which helped to establish the Barefoot brand as one of the most recognizable wine brands globally. Most recently, Michael and Bonnie have further adapted their teachings and launched the “Barefoot Startup” (#barefootstartup) movement, which encourages lean, early stage startups to adopt key bootstrapping tenets and sales-driven principles and tactics. Today, their timeless Barefoot business principles and proven strategies are utilized by both startups and large enterprises. Michael & Bonnie are highly recommended by business leaders and professors of entrepreneurship as inspirational speakers and entrepreneurial thought leaders. Michael & Bonnie previously co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand, which is recommended reading for the CEO Library in CEO Forum, chronicles their humble beginnings in a laundry room in 1986 to their creation of an international bestselling wine brand. With virtually no money and no wine industry experience, they employed innovative ideas and strategic alliances to overcome obstacles and create new markets. They pioneered Worthy Cause Marketing and performance-based compensation, and took a comprehensive view of customer service. Their latest book, The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People, was featured in Jeff Hayzlett’s C-Suite TV Network launch and The C-Suite Book Club. JJ Flizanes is an Empowerment Strategist and the host of several podcast shows including Fit 2 Love and Spirit, Purpose & Energy. She is the Director of Invisible Fitness, an Amazon best-selling author of Fit 2 Love: How to Get Physically, Emotionally, and Spiritually Fit to Attract the Love of Your Life, and author of Knack Absolute Abs: Routines for a Fit and Firm Core. She was named Best Personal Trainer in Los Angeles for 2007 by Elite Traveler Magazine. JJ has been featured in many national magazines, including Shape, Fitness, Elegant Bride, and Women’s Health as well as appeared on NBC, CBS, Fox 11, the CW and KTLA. Her newest book, The Invisible Fitness Formula: 5 Secrets to Release Weight and End Body Shame debuted at #2 on the Amazon Best Seller List for Women’s Health – get your free copy at jjflizanes.com/book Doug Sandler is an entrepreneur and industry leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller.  As a podcast host of The Nice Guys, Doug has interviewed, Gary Vaynerchuk, Arianna Huffington and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Company, providing podcast production, editing and launch services. His Nice Guys podcast, with over 800 episodes has been downloaded 2.5 million times, in more than 175 countries.

As founders of the iconic Barefoot Wine brand (eventually acquired by E&J Gallo), Michael Houlihan and Bonnie Harvey are two of the most highly sought-after workshop leaders, keynote speakers, and interview guests on business and executive topics. The two routinely appear on radio, podcasts and television outlets including ABC, NBC, CBS, Fox, and Bloomberg; and are frequently quoted and interviewed on professional and national publications including Forbes, Entrepreneur, The Huffington Post, AMEX Open Forum, and Costco Connection. Their bi-monthly business articles are published by The Business Journals in 43 cities, and are Advisors & Contributing Editors to the C-Suite Network . Michael & Bonnie speak internationally for corporations, conferences, universities and symposiums including SOCAP (Society of Consumer Affairs Professionals in Business), The World Conference on Entrepreneurship (ICSB) in Dublin, Ireland, The Conference Board’s Consumer Experience Symposium in NYC, The C-Suite Conferences, Persistent Systems, Liberty Tax, Retail Packaging Association, Renaissance Executive Forums, and over 60 universities that teach entrepreneurship. Audiences worldwide attend Michael and Bonnie’s speeches to hear about their incredible journey as entrepreneurs and to learn about their unique “Barefoot Spirit” sales-driven culture and approach, which helped to establish the Barefoot brand as one of the most recognizable wine brands globally. Most recently, Michael and Bonnie have further adapted their teachings and launched the “Barefoot Startup” (#barefootstartup) movement, which encourages lean, early stage startups to adopt key bootstrapping tenets and sales-driven principles and tactics. Today, their timeless Barefoot business principles and proven strategies are utilized by both startups and large enterprises. Michael & Bonnie are highly recommended by business leaders and professors of entrepreneurship as inspirational speakers and entrepreneurial thought leaders. Michael & Bonnie previously co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand, which is recommended reading for the CEO Library in CEO Forum, chronicles their humble beginnings in a laundry room in 1986 to their creation of an international bestselling wine brand. With virtually no money and no wine industry experience, they employed innovative ideas and strategic alliances to overcome obstacles and create new markets. They pioneered Worthy Cause Marketing and performance-based compensation, and took a comprehensive view of customer service. Their latest book, The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People, was featured in Jeff Hayzlett’s C-Suite TV Network launch and The C-Suite Book Club. JJ Flizanes is an Empowerment Strategist and the host of several podcast shows including Fit 2 Love and Spirit, Purpose & Energy. She is the Director of Invisible Fitness, an Amazon best-selling author of Fit 2 Love: How to Get Physically, Emotionally, and Spiritually Fit to Attract the Love of Your Life, and author of Knack Absolute Abs: Routines for a Fit and Firm Core. She was named Best Personal Trainer in Los Angeles for 2007 by Elite Traveler Magazine. JJ has been featured in many national magazines, including Shape, Fitness, Elegant Bride, and Women’s Health as well as appeared on NBC, CBS, Fox 11, the CW and KTLA. Her newest book, The Invisible Fitness Formula: 5 Secrets to Release Weight and End Body Shame debuted at #2 on the Amazon Best Seller List for Women’s Health – get your free copy at jjflizanes.com/book Doug Sandler is an entrepreneur and industry leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller.  As a podcast host of The Nice Guys, Doug has interviewed, Gary Vaynerchuk, Arianna Huffington and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Company, providing podcast production, editing and launch services. His Nice Guys podcast, with over 800 episodes has been downloaded 2.5 million times, in more than 175 countries.

As founders of the iconic Barefoot Wine brand (eventually acquired by E&J Gallo), Michael Houlihan and Bonnie Harvey are two of the most highly sought-after workshop leaders, keynote speakers, and interview guests on business and executive topics. The two routinely appear on radio, podcasts and television outlets including ABC, NBC, CBS, Fox, and Bloomberg; and are frequently quoted and interviewed on professional and national publications including Forbes, Entrepreneur, The Huffington Post, AMEX Open Forum, and Costco Connection. Their bi-monthly business articles are published by The Business Journals in 43 cities, and are Advisors & Contributing Editors to the C-Suite Network . Michael & Bonnie speak internationally for corporations, conferences, universities and symposiums including SOCAP (Society of Consumer Affairs Professionals in Business), The World Conference on Entrepreneurship (ICSB) in Dublin, Ireland, The Conference Board’s Consumer Experience Symposium in NYC, The C-Suite Conferences, Persistent Systems, Liberty Tax, Retail Packaging Association, Renaissance Executive Forums, and over 60 universities that teach entrepreneurship. Audiences worldwide attend Michael and Bonnie’s speeches to hear about their incredible journey as entrepreneurs and to learn about their unique “Barefoot Spirit” sales-driven culture and approach, which helped to establish the Barefoot brand as one of the most recognizable wine brands globally. Most recently, Michael and Bonnie have further adapted their teachings and launched the “Barefoot Startup” (#barefootstartup) movement, which encourages lean, early stage startups to adopt key bootstrapping tenets and sales-driven principles and tactics. Today, their timeless Barefoot business principles and proven strategies are utilized by both startups and large enterprises. Michael & Bonnie are highly recommended by business leaders and professors of entrepreneurship as inspirational speakers and entrepreneurial thought leaders. Michael & Bonnie previously co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand, which is recommended reading for the CEO Library in CEO Forum, chronicles their humble beginnings in a laundry room in 1986 to their creation of an international bestselling wine brand. With virtually no money and no wine industry experience, they employed innovative ideas and strategic alliances to overcome obstacles and create new markets. They pioneered Worthy Cause Marketing and performance-based compensation, and took a comprehensive view of customer service. Their latest book, The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People, was featured in Jeff Hayzlett’s C-Suite TV Network launch and The C-Suite Book Club.   JJ Flizanes is an Empowerment Strategist and the host of several podcast shows including Fit 2 Love and Spirit, Purpose & Energy. She is the Director of Invisible Fitness, an Amazon best-selling author of Fit 2 Love: How to Get Physically, Emotionally, and Spiritually Fit to Attract the Love of Your Life, and author of Knack Absolute Abs: Routines for a Fit and Firm Core. She was named Best Personal Trainer in Los Angeles for 2007 by Elite Traveler Magazine. JJ has been featured in many national magazines, including Shape, Fitness, Elegant Bride, and Women’s Health as well as appeared on NBC, CBS, Fox 11, the CW and KTLA. Her newest book, The Invisible Fitness Formula: 5 Secrets to Release Weight and End Body Shame debuted at #2 on the Amazon Best Seller List for Women’s Health – get your free copy at jjflizanes.com/book Doug Sandler is an entrepreneur and industry leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller.  As a podcast host of The Nice Guys, Doug has interviewed, Gary Vaynerchuk, Arianna Huffington and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Company, providing podcast production, editing and launch services. His Nice Guys podcast, with over 800 episodes has been downloaded 2.5 million times, in more than 175 countries.

Michael Houlihan & Bonnie Harvey are the founders of the iconic Barefoot Wine brand and two of the most sought-after workshop leaders, keynote speakers, and interview guests on business and executive topics.   Audiences worldwide attend their speeches to hear about their incredible journey as entrepreneurs and to learn about their unique “Barefoot Spirit” sales-driven culture and approach, which helped to establish one of the most recognizable wine brands globally.   Most recently, they have further adapted their teachings and launched the “Barefoot Startup” (#barefootstartup) movement, which encourages lean, early stage startups to adopt key bootstrapping tenets and sales-driven principles and tactics.   Today, their timeless Barefoot business principles and proven strategies are utilized by both startups and large enterprises and they come on Thrive LOUD to share more their brilliance. *** Connect to Lou Diamond:   www.loudiamond.net Subscribe to Thrive LOUD: www.thriveloud.com/podcast  

Michael Houlihan is the co-founder of Barefoot Wine, now, the world’s largest wine brand. He, along with Bonnie Harvey, are consultants, international Keynote Speakers and the New York Times Bestselling authors of The Barefoot Spirit, How hardship Hustle and Heart Built America’s #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. In this episode, Audrey, Lee and Michael discuss: ·           The definition of The Money Map·           How to get employees to understand where their salaries come from·           How to identify and hire a “hustle” mentality ·           Hiring tips/exercises for rooting out good employees to represent your organization·           The unique concept of a Two-Division Company (Sales and Sales Support) “Then we had to pay our bills and with what was left, we used that to pay the salaries. All of the sudden they went, wow. It was clear. There was no question how the money got to them and they could also see their job in the context of the map. “- Michael Houlihan Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.    Bonus Content: ·           The Money Map [PDF] ·           Org Chart for the Two-Division Company [PDF] Connect with Michael Houlihan: ·         Website:  https://thebarefootspirit.com/ ·         LinkedIn: https://www.linkedin.com/in/mhoulihan/  Connect with the hosts of Manage Smarter:·         Website: ManageSmarter.com·         Twitter: @ManageSmartPod·         LinkedIn: Audrey Strong ·         LinkedIn: C. Lee Smith    Connect with SalesFuel:·         Website: http://salesfuel.com/·         Twitter: @SalesFuel·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with the founders of Barefoot Wines, Michael Houlihan and Bonnie Harvey, about building a brand through the power of an innovative approach they pioneered and call Worthy Cause Marketing. Links The Barefoot Spirit - Link Bonnie Harvey: The Barefoot Spirit - Amazon Benedict Evans: Tesla, software and disruption - Ben-Evans What information should we consume? - TheMoneyIllusion Martin Guo: Google and Kantar TNS Global Mobile Gamer Behavior and Attitude Report - Kantar US Insights UK Brand Ranking - Kantar Millward Brown Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

Are you struggling on how to Grow your business? There are different ways to do but let the original founders of Barefoot Wine show you proven ways to succeed! Michael Houlihan and Bonnie Harvey are international Keynote Speakers and New York Times Bestselling authors of Barefoot Spirit, How hardship Hustle and Heart Built America's #1 Wine Brand and The Entrepreneurial Culture We will go over the 4 fundamental ways: 1. Financing 2. Employees 3. Customers 4. Advertising/Marketing It will be an action packed show so don't miss it!

Going All in on Your Business with Intention   You all know about Barefoot Wine, you know, the wine with the foot on the label. Well, what you might not know is that it was started in a laundry room by two people who had no money and no knowledge of their industry. Please welcome, the founders of Barefoot Wine, now the #1 wine brand in the world, and New York Times Bestselling Authors of The Barefoot Spirit, Michael Houlihan & Bonnie Harvey.     As entrepreneurs, Michael and Bonnie learned a ton of lessons the hard way building the famous Barefoot Wine brand. They had to overcome the same challenges that every start-up faces. In the process, Michael and Bonnie discovered Guiding Principles for Success (GPS) that they now share with other startups to increase the chances of their survival. When Michael and Bonnie finally sold their brand to the world's largest wine company, they wrote their book and have been speaking & advising ever since.       Questions You'll Hear Today:   1. How do you reduce your need for capital?  2. How do you get the word out without spending a fortune?  3. How do you hire the right people and build an entrepreneurial culture? 4. What else do I need beside a killer product, service, or application? 5. What are the important metrics that I should be paying attention to and how do I get them? 6. How do I become an acquisition target and how do I prepare for acquisition? 7. What are the specific challenges I can expect at each stage of my business?       Connect with Michael Houlihan and Bonnie Harvey:   Book: The Barefoot Spirit GPS Course: http://www.barefootspiritgps.com/  Advisorship Inquiries: michael@thebarefootspirit.com Speaking Engagement Inquiries: michael@thebarefootspirit.com

Having a strategy and goal of where you'd like to take your business, is as important at the day-to-day operations. Do you plan to franchise? How about expand to more locations? Or, would you like to cash in on your hard work and sell your business? In this episode of Small Business with Steve Strauss powered by Microsoft, you will learn about how to take your business from small, to big! Steve brings in some world class experts in this topic, with Michael Houlihan and Bonnie Harvey, the co-Founders of Barefoot Wine. Michael and Bonnie took their company from a laundry room office, to selling to one of the largest wine distributors in the world. From marketing, to strategy, to cost analysis and so much more, they provide a wealth of information that can directly apply to your business. They also provide advice worldwide via The Barefoot Spirit. Don’t forget, you can submit your question for an “Ask An Expert Live” segment by sending an email to theselfemployed@yahoo.com. Subscribe to the Small Business Success RSS Feed to get weekly podcasts automatically! Or, listen on iTunes!

Today's interview is with Michael Houlihan and Bonnie Harvey. They are both international Keynote Speakers and New York Times Bestselling authors of Barefoot Spirit, How hardship Hustle and Heart Built America’s #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. From humble beginnings in a laundry room of a rented farmhouse to the boardroom of their acquirer, the world’s largest wine company, E&J Gallo, they learned lessons applicable to any business. They consult and train startups and Fortune 500’s on brand building and company culture. They regularly contribute to national and international media on a wide range of business topics. Resources Mentioned In The EpisodeBarefoot Spirit, How hardship Hustle and Heart Built America’s #1 Wine Brand Book: https://xk208.infusionsoft.com/app/orderForms/The-Barefoot-SpiritThe Entrepreneurial Culture, 23 Ways to Engage and Empower Your People Book: https://xk208.infusionsoft.com/app/orderForms/The-Entrepreneurial-CultureThe Barefoot Spirit: https://thebarefootspirit.com/Guiding Principles For Success: https://thebarefootspirit.com/gps/ See acast.com/privacy for privacy and opt-out information.

Are you struggling on how to Grow your business? There are different ways to do but let the original founders of Barefoot Wine show you proven ways to succeed! Michael Houlihan and Bonnie Harvey are international Keynote Speakers and New York Times Bestselling authors of Barefoot Spirit, How hardship Hustle and Heart Built America's #1 Wine Brand and The Entrepreneurial Culture We will go over the 4 fundamental ways: 1. Financing 2. Employees 3. Customers 4. Advertising/Marketing It will be an action packed show so don't miss it!

Episode 129 - Michael Houlihan and Bonnie Harvey return to Everyday MBA to discuss their success with building Barefoot Wine into America's #1 wine brand. They are the authors of the New York Times best-seller "The Barefoot Spirit". Listen for three action items you can do today to take advantage of the ideas and advice in this interview.  Host, Kevin Craine   Everyday-MBA.com

Join Tony DUrso, Host of The Spotlight as he interviews Michael Houlihan & Bonnie Harvey, Founders of Barefoot Wine! Michael & Bonnie are international Keynote Speakers and New York Times Bestselling authors of Barefoot Spirit, How hardship Hustle and Heart Built America's #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. From humble beginnings in a laundry room of a rented farmhouse to the boardroom of their acquirer, the world's largest wine company, E&J Gallo, they learned lessons applicable to any business. They regularly appear on ABC, NBC, CBS, Fox and all the other alphabets. They consult and train startups and Fortune 500's on brand building and company culture.— If you do anything with making money for a living, then this interview is for you! Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Michael Houlihan & Bonnie Harvey, Founders of Barefoot Wine! Michael & Bonnie are international Keynote Speakers and New York Times Bestselling authors of Barefoot Spirit, How hardship Hustle and Heart Built America's #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. From humble beginnings in a laundry room of a rented farmhouse to the boardroom of their acquirer, the world's largest wine company, E&J Gallo, they learned lessons applicable to any business. They regularly appear on ABC, NBC, CBS, Fox and all the other alphabets. They consult and train startups and Fortune 500's on brand building and company culture.— If you do anything with making money for a living, then this interview is for you! Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Michael Houlihan & Bonnie Harvey, Founders of Barefoot Wine! Michael & Bonnie are international Keynote Speakers and New York Times Bestselling authors of Barefoot Spirit, How hardship Hustle and Heart Built America’s #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. From humble beginnings in a laundry room of a rented farmhouse to the boardroom of their acquirer, the world’s largest wine company, E&J Gallo, they learned lessons applicable to any business. They regularly appear on ABC, NBC, CBS, Fox and all the other alphabets. They consult and train startups and Fortune 500’s on brand building and company culture.— If you do anything with making money for a living, then this interview is for you! Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Michael Houlihan & Bonnie Harvey, Founders of Barefoot Wine! Michael & Bonnie are international Keynote Speakers and New York Times Bestselling authors of Barefoot Spirit, How hardship Hustle and Heart Built America's #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. From humble beginnings in a laundry room of a rented farmhouse to the boardroom of their acquirer, the world's largest wine company, E&J Gallo, they learned lessons applicable to any business. They regularly appear on ABC, NBC, CBS, Fox and all the other alphabets. They consult and train startups and Fortune 500's on brand building and company culture.— If you do anything with making money for a living, then this interview is for you! Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Michael Houlihan & Bonnie Harvey, Founders of Barefoot Wine! Michael & Bonnie are international Keynote Speakers and New York Times Bestselling authors of Barefoot Spirit, How hardship Hustle and Heart Built America's #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. From humble beginnings in a laundry room of a rented farmhouse to the boardroom of their acquirer, the world's largest wine company, E&J Gallo, they learned lessons applicable to any business. They regularly appear on ABC, NBC, CBS, Fox and all the other alphabets. They consult and train startups and Fortune 500's on brand building and company culture.— If you do anything with making money for a living, then this interview is for you! Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Michael Houlihan & Bonnie Harvey, Founders of Barefoot Wine! Michael & Bonnie are international Keynote Speakers and New York Times Bestselling authors of Barefoot Spirit, How hardship Hustle and Heart Built America's #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. From humble beginnings in a laundry room of a rented farmhouse to the boardroom of their acquirer, the world's largest wine company, E&J Gallo, they learned lessons applicable to any business. They regularly appear on ABC, NBC, CBS, Fox and all the other alphabets. They consult and train startups and Fortune 500's on brand building and company culture.— If you do anything with making money for a living, then this interview is for you! Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

One more thing, smile: Ryan Foland speaks with Bonnie Harvey and Michael Houlihan are the founders of America’s most popular wine brand, Barefoot Spirit. They are thought-leaders on entrepreneurship and developing a workplace culture. Bonnie, Michael and Ryan share insights about the top things they have learned about becoming professional speakers, and how to make the transition from speaking for free to getting paid to speak all around the world. They also give a handful of great tips on beating pre-performance jitters. Listen to this podcast to find out: Physical tricks you can do backstage to loosen up How to play with vocal range to keep your audience awake The importance of making friends with the audience, before you get on stage Why you need to show up the venue well before you’re supposed to speak, and other tricks to avoid on-stage, performance-ruining catastrophes Why you need to do your research on the event before setting price (spoiler: you’ll get paid more)

Michael Houlihan and Bonnie Harvey are the founders of Barefoot, America’s #1 wine brand, and co-authors of the New York Times bestseller, The Barefoot Spirit. They started with virtually no money or wine industry experience and pioneered ‘Worthy Cause Marketing’. They now share their innovative approach to businesses as consultants, authors, speakers, and workshop leaders, and are sought-after thought leaders in entrepreneurship in both print and broadcast media. They co-author weekly blogs at www.thebarefootspirit.com  & www.thebrandauthority.net http://mediaauthorityshawnchhabra.com/   http://shawnchhabra.com/    

WGL47: Bonnie Harvey, Co- the founder of Barefoot, with Shawn Sudershan Chhabra   Michael Houlihan and Bonnie Harvey are the founders of Barefoot, America’s #1 wine brand, and co-authors of the New York Times bestseller, The Barefoot Spirit. They started with virtually no money or wine industry experience and pioneered ‘Worthy Cause Marketing’. They now share their innovative approach to businesses as consultants, authors, speakers, and workshop leaders, and are sought-after thought leaders in entrepreneurship in both print and broadcast media. They co-author weekly blogs at www.thebarefootspirit.com  & www.thebrandauthority.net.    http://mediaauthorityshawnchhabra.com/     Shawn’s websites http://shawnchhabra.com/ http://wgl.fm/ http://authoritycollege.com/ http://press.authoritycollege.com/ http://authoritycollege.com/googlenews/ http://mediaauthorityshawnchhabra.com/ http://shawnchhabra.com/    

Story Of The Barefoot Spirit Hey guys. I love the title of the podcast. Today’s Growth Growing Business Today because it forces me a couple times a year to look at are we growing businesses today? Or am I using techniques from the 80’s 90’s and even 10 years ago. I caught myself a couple weekends ago telling a story that I have told about 100 times. We have a number of website partners. A lot of them have achieved greatness. One of our partners, Michael Houlihan and Bonnie Harvey are one such couple. Were partnered on a branding website and they became very famous. In the 90’s and 2000’s they created the brand Barefoot and Barefoot Wine. They have a book called the Barefoot Spirit. It is one of the greatest business lessons of the last hundred years. I have heard them speak numerous times. They just spoke at the Secret Knock and The McCormick Place in Chicago. They are very sought after speakers and a lot of their talk is based on their life story. Their book which is their autobiography. They have such a profound story because their story is unbelievable. This is a couple that got a phone call around the mid-nineties. I haven’t heard this story in a few years so if I am off by a year or two, please allow me the freedom of the license of the point of this story. The point of this story is that in the mid 90’s they got an interesting phone call from a friend that says, I am in trouble. He may have mentioned possible bankruptcy. Mike and Bonnie said don’t do that. Let’s see if we can help you. It turns out his frustration was he had a winery. He was not making ends meet. He was currently sitting a tremendous of vats of grapes with no ability either to pay the last years bills or get a new brand or hit the market in time. He had a cash flow challenge. Mike and Bonnie made some sort of a business deal where they put in some money and they were able to save his bacon, if you will, and all of a sudden, with no experience, Mike and Bonnie found themselves in the wine business in the mid 90’s. I want to repeat, they had no experience at this time. Mike and Bonnie’s story of how they got Barefoot. They changed the name of the company. Have you ever seen the footprint on every label? That is Bonnie Harvey’s right foot. Now that I have said this, if you go to any store, a gas station or a high end liquor store, you will see it. The point of this podcast is again, the overarching theme of this series is that the internet often blinds us. Mike and Bonnie’s story has been picked up in at least 100 major magazines. They have been on the news so many times. They coach and counsel so many business owners. Their story is so relevant because they did it completely offline. I don’t know if they have any sales online. But they ended up selling the largest wine brand I believe in the world. The numbers were something like 130,000 cases of wine per year. It was extraordinary. Gallo ended up buying their brand. Barefoot is new a subsidiary of Gallo. How Did They Build a Brand With Almost No Experience? The point of this story is that this couple took over grapes. Not even a full functioning winery. With no experience. They were able to become the largest wine brand in the world. It’s amazing. So the question is how they do it with the second presumption or understanding. They had no money for marketing. No knowledge that every state had different laws for shipping, packaging, displaying wine. Their stories were so amazing. I remember reading the book and never forget Michael Houlihan is standing in front of a liquor store in some kind of costume. A Gumby costume holding a sign, directing traffic to pay attention to Barefoot Wine. They did every type of Gorilla type marketing. Love the show? Subscribe, rate, review, and share! Here’s How » Join Today’s Growth community today: kencourtright.com Today’s Growth Twitter Ken Courtright LinkedIn

Talk about an amazing story! Michael Houlihan and Bonnie Harvey, the Barefoot Wine Founders and New York Times bestselling authors join us today.  You don't want to miss this interview! Hear how they "bootstrapped a novelty brand" from no money or wine industry experience.  Grab a pen and pad because you will want to take some notes on this one! Make sure to visit www.thebarefootspirit.com  &  www.thebrandauthority.net.

Critical Mass for Business presented its annual Executive Conference featuring Kevin Bailey, President of Vans Brands and Action Sports; and Michael Houlihan, Co-founder of The Barefoot Spirit and Barefoot Wine. Our special guests discussed the topic of "How to grow your Business in New Markets." 

America's #1 wine brand, Barefoot Wines, was founded by Michael Houlihan & Bonnie Harvey in an old farmhouse. They discuss their best-selling book The Barefoot Spirit, and how they used hardship, hustle and heart to take on the stuffy wine industry. Host Kevin Craine. Everyday-MBA.com

Michael Houlihan & Bonnie Harvey, Barefoot Wine Founders & New York Times Best Selling Authors, The Barefoot Spirit. Learn the best ways to market your business!Nanxi Liu, CEO and Co-Founder of Enplug. Have a great idea but don't know how to get it funded? Look no further! We have the tips and tricks you need!

Managing Partner at Consult2Hire, Kevin Corbett joined our program to talk about how his firm is helping middle market companies in the Richmond, Virginia area create staffing solutions for their business. Consult2Hire uses various e-business solutions as well as enterprise application solutions to address the needs of their clients.  Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Winery joined our host Richard Franzi in the studio to talk about how they launched their successful winery into the market through a unique business strategy. The couple also chatted with our host about their latest book The Barefoot Spirit. 

Michael Houlihan and Bonnie Harvey, founders of Barefoot Wine and authors of the New York Times Bestseller The Barefoot Spirit, share with Bizcast host Kevin Craine the creation of the famous Barefoot Wine, establishing an entrepreneurial culture in the business, and give a sneak peak into their new book on that subject: The Entrepreneurial Culture. Michael and Bonnie answer the hard c-suite question: How do you create an entrepreneurial culture within a business and empower employees to act with an entrepreneurial spirit. Visit http://www.thebarefootspirit.com/c-suite to order The Barefoot Spirit and receive a free copy of The Entrepreneurial Culture!  Visit http://www.c-suitebookclub.com for more information about Michael and Bonnie and all of our other bestselling authors. Bizcast is part of C-Suite Radio, a division of C-Suite Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

The co-founders of Barefoot Wines, Michael Houlihan and Bonnie Harvey, stop by to talk about how hardship, hustle and heart built American's #1 wine brand, plus they'll talk about the entrepreneurial lessons in their NY Times best-selling book, The Barefoot Spirit.   Learn more about your ad choices. Visit megaphone.fm/adchoices

BONNIE Harvey, is the Co-Founder of Barefoot Wine, America ’s #1 Wine Brand. She is a New York Times Bestselling Business Co-Author of her book, The Barefoot Spirit. She is a thought leader in entrepreneurship, speaker, blogger, writer, and consultant. Bonnie has a passion for helping young entrepreneurs choose the right path. With her varied “hard-knocks” experience, she offers practical solutions for all aspects of starting a business. She loves showing others how to avoid painful and costly mistakes and directing them toward profitability.

Join Gil Mansergh in conversation with two local entrepreneurs and writers: Bonnie Harvey, Co-Founder and Vice-President of Barefoot Cellars for 20 years and the co-author of the business adventure story, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand; and Rebecca Rosenberg the co-owner of Sonoma Lavender and co-author of the beautiful book, Lavender Fields of America: A New Crop of American Farmer, which looks at the modern, yet ancient, phenomenon of lavender, and the 250 enterprising American farmers who have taken up its call.

Jason Hartman invites Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Wine, to discuss “out-of-the-box” marketing principles that led to Michael's and Bonnie's highly successful wine business. Though his business card reads, “Head Stomper,” Michael officially served as president and CEO for 19 years. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety of duties, doing whatever was necessary to operate the business. While Michael's role was “big picture visionary,” Bonnie translated his ideas into workable processes and displayed a genius for managing the millions of details that come with a start-up. She proved to possess a rare combination of creativity and business savvy that served Barefoot well. Starting with no money and no knowledge of the wine industry, Michael and Bonnie used out-of-the-box thinking coupled with solid business principles to build a leading national brand. They relied on “worthy cause marketing” instead of conventional advertising to grow a loyal following and promote their favorite causes. Their new book is entitled:  The Barefoot Spirit: How Hardship, Hustle and Heart Built a Bestselling Wine. To hear more details, visit:  www.SpeakingofWealth.com. Barefoot Wines went on to win the industry's top sales awards. They were selling well over a half a million cases annually when the E&J Gallo family purchased the brand in 2005. Since then, along with Bonnie, Michael has been a valued advisor to large and small corporations and start-ups, offering his real world experience to improve their profitability, grow their brands, and improve their culture. Sales, marketing, and performance-based compensation are his sweet spots. He also donates professional time to non-profits to help them improve their image, increase donations and achieve financial sustainability. Michael is a funny, informative, and inspiring speaker who delivers keynotes for conventions, corporations and national conferences. (Audiences love the quirky Barefoot stories he weaves in with how-to advice they can put into practice right away.) He is also a seminar and webinar leader, a guest lecturer at business and entrepreneurial schools, and a contributor to a variety of publications. Bonnie has a passion for helping young entrepreneurs choose the right path. With her varied “hard-knocks” experience, she offers practical solutions for all aspects of starting a business. She loves showing others how to avoid painful and costly mistakes and directing them toward profitability. Michael and Bonnie coauthor weekly business blogs at www.thebarefootspirit.com and www.thebrandauthority.net. 

Can a little creativity, resourcefulness, guts and grit be enough to create a successful business? Would you like to learn how to move from rags-to-riches? Meet the founder of the Barefoot Wines Michael Houlihan on our show today. Michael’s new book titled: “The Barefoot Spirit” is a story of a little winery that broke all the rules—and left its footprints all over the industry. Michael will inspire you when he shares his story of how hardship, hustle, and heart built a bestselling wine. “The Barefoot Spirit” tells the story of Barefoot Wine’s humble beginning in the laundry room of Michael and Bonnie Harvey’s Sonoma County farmhouse to its acquisition by E&J Gallo 20 years later.