The Truth About Social Ads

Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.In this episode…Selling a high-ticket offer through social media ads might seem impossible, but it doesn't have to be. What separates campaigns that convert from those that just burn cash?According to Jason Smith, a seasoned paid social strategist, high-ticket offers can thrive with cold audiences if you build deep, customized funnels that mirror the buyer journey. He highlights how tailoring ad copy, creative, and targeting at every stage — from first impression to checkout — drives conversions, even for $10K products. This strategy, backed by a 91x ROAS case study, shows the power of full-funnel thinking. From top-of-funnel awareness to bottom-of-funnel urgency, each piece must speak directly to where the customer is in their decision process.In this episode of the Truth About Social Ads, Jason Smith, Owner and CEO of Spotlight Social Advertising, is interviewed by Dr. Jeremy Weisz of Rise25 to discuss how to convert cold traffic into high-ticket buyers. Jason shares his multi-phase ad strategy, explains why personalization at each stage is critical, and reveals how to time scarcity and urgency. Jason also provides insights on spotting and fixing common funnel mistakes.

Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.In this episode…Scaling an e-commerce brand or digital agency in today’s landscape requires mastering the right balance of data, creativity, and long-term thinking. From navigating Facebook’s evolving ad tools to interpreting complex attribution models, business owners and marketers face a rapidly shifting environment where yesterday’s strategies no longer guarantee tomorrow’s results. So, what can we learn from leaders who are blending proven tactics with adaptable, data-driven approaches?In this curated selection of insights, Jason Smith dives into what realistic return on ad spend (ROAS) goals look like in the current social advertising world, offering grounded advice to help brands stay profitable. He explains why understanding product margins is crucial for ad success and how small adjustments can make or break a campaign. He also unpacks Facebook’s Advantage+ Creative AI, showing how advertisers can work with automation instead of against it. Eric Bork shares how their agency uses Northbeam to cut through data overwhelm and make smarter decisions without a full analytics team. Meanwhile, Kyle Brothersen reminds entrepreneurs to zoom out from daily metrics and take a big-picture view, encouraging leaders to evaluate their progress over months, not just weeks.In this special compilation episode of The Truth About Social Ads, Jason Smith and industry experts create a practical, actionable playbook for business owners, marketers, and agency leaders. Their experiences reveal that winning with social ads today requires more than just technical know-how — it demands a mindset that blends strategy, patience, and adaptability.

Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.In this episode…Too often, business owners rush to blame their Facebook ads when sales slow or leads dry up. But is the ad platform really the root cause — or is there something deeper going on in the business itself? What if the problem isn't the ads, but what happens after the click?According to Jason Smith, a digital advertising expert, the real issue lies in business owners not taking responsibility for the full customer journey. He highlights how weak conversion funnels, poor communication, and unrealistic expectations frequently sabotage success, regardless of how good the ads are. This blame-shifting creates a cycle of agency hopping and missed growth opportunities. Jason demonstrates how many business owners fail to understand metrics like MER, ignore agency advice, and still expect high ROAS without investing in proper infrastructure or optimization.In this episode of the Truth About Social Ads, Jason Smith talks about why Facebook ads often get scapegoated for broader business failures. He breaks down how poor conversion rates, lack of internal follow-up, and misaligned goals lead to underperformance. Jason also shares real client stories that illustrate how agencies get unfairly blamed and provides insights on being a better partner to your agency.

Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.In this episode…Are your Facebook ads underperforming and not meeting your return on ad spend expectations? Many business owners face the same challenges: pumping money into ads and expecting instant wins. But is the real issue with your targeting, messaging, or something deeper?According to Jason Smith, a seasoned expert in paid social advertising, the biggest issue is often unrealistic expectations. He explains that many brands expect ads to generate immediate revenue without fully understanding the complexity behind the platform. He highlights how poor testing practices and misaligned audience segmentation lead to wasted ad spend and low engagement. The key to success, Jason emphasizes, lies in deeply understanding your customers' journey and tailoring creative to meet them where they are. With testing, segmentation, and realistic timelines, ad performance can improve significantly.In this episode of Truth About Social Ads, Jason Smith, Owner and CEO of Spotlight Social Advertising, is interviewed by Chad Franzen of Rise25, to discuss why Facebook ads underperform and how to fix them. Jason discusses common misconceptions about ad spend, the dangers of audience overlap, and how vanity metrics can mislead decision-making. He also provides insights into media efficiency, ad copy, and when you should hire an agency.

Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.In this episode…When the stakes are life and death, every decision counts, and every detail matters. What happens when someone with that kind of high-pressure training takes on the world of digital marketing? Can lessons from the streets translate into results in the boardroom?According to Jason Smith, a former law enforcement officer with extensive experience navigating the high-stress environments of Los Angeles, the answer is yes. He highlights that the skills developed on the job — like staying calm under pressure, attention to detail, and resilience — have been critical in building a successful marketing agency. That mindset has allowed him to create systems that consistently deliver strong results for clients. Jason also emphasizes the importance of teamwork and customer perspective, noting that his agency meticulously tests every version of ad creative rather than relying solely on platform algorithms.In this episode of Truth About Social Ads, Jason Smith, Owner and CEO of Spotlight Social Advertising, is interviewed by Chad Franzen of Rise25 to talk about his journey from police officer to digital marketing expert. He shares how a near-death experience pushed him toward a new career, the moment he realized Facebook ads could be life-changing, and why his manual testing process gives clients an edge. Jason also provides insights into building trust with clients and the power of community.

In this episode of The Truth About Social Ads, host Jason Smith sits down with professional wakeboarder and four-time world champion Sean Murray to discuss how social media has transformed his career and the wakeboarding industry. From VHS tapes to viral content, Sean shares his journey through decades of evolution in content creation, sponsorships, and brand-building.As a professional athlete, YouTuber, and coach, Sean has leveraged platforms like YouTube, Instagram, and Facebook to reach a global audience—far beyond what was possible in the days of DVDs and print magazines. He discusses how businesses and athletes alike can harness social media's power to grow their influence and income while staying authentic and engaging with their audience.Key Takeaways from This Episode: • The shift from traditional media (VHS, DVDs) to digital platforms (YouTube, Instagram). • Why authenticity and consistency matter more than viral content. • How businesses and personal brands can adapt to changing consumer behavior. • The power of YouTube for education, brand awareness, and monetization. • Why Sean left his long-time sponsor to pursue independent content creation.Sean's journey proves that embracing change is essential for long-term success—whether you're an athlete, entrepreneur, or business owner.

In this episode of The Truth About Social Ads, host Jason Smith sits down with SEO expert Tyler from Session Interactive to uncover the crucial connection between SEO, paid social media, and business growth. While many businesses rely solely on paid advertising for quick wins, Tyler explains why SEO is the long-term strategy that builds sustainable traffic, brand authority, and higher conversions. Tyler shares his insider strategies for making SEO and paid media work together, explaining how businesses can own their traffic instead of renting it. He breaks down the three pillars of SEO—on-page, technical, and off-page—and why content optimization, backlinks, and search engine-friendly websites are the secret weapons behind high-ranking brands. Jason and Tyler also discuss the SEO myths that keep businesses stuck, the biggest mistakes companies make with paid media, and the realistic timeline for SEO success. If you've ever wondered how SEO can make social media ads more effective, why Google's algorithm rewards certain brands over others, or how a strong content strategy can drive more leads, this episode is a must-listen. Key Takeaways: • The biggest misconception about SEO and why it's not just about keywords • How SEO and paid social ads complement each other for long-term growth • The role of backlinks, technical SEO, and user experience in search rankings • Why relying only on ads without SEO is a costly mistake • How brands can track SEO success without waiting years for results

In this special episode of The Truth About Social Ads, host Jason Smith dives into a lively discussion with agency experts Steve and Cassie about when hiring an agency is the best move to grow your paid ad strategy. Together, they tackle the big question: “Is it time to switch from in-house or an all-in-one agency to specialized experts?” With years of experience running successful ad campaigns, they share real-world insights into what makes or breaks paid ad success. Key takeaways include: • Why scaling effectively often requires specialized expertise. • The pros and cons of in-house teams versus hiring an agency. • Why “all-in-one” agencies might not deliver the best results. • The critical role of trust and communication in building long-term partnerships. • How understanding your MER (Media Efficiency Ratio) can revolutionize your ad strategy. This episode is packed with actionable advice, real-world examples, and hard-hitting truths about scaling paid ads. Whether you're a small business owner or managing a mid-sized brand, you'll learn what it takes to create a laser-focused, results-driven paid ad strategy that gets real ROI. Tune in to learn how to stop wasting time and resources on ineffective approaches and start scaling your business with confidence. Don't miss this eye-opening episode—subscribe now and discover The Truth About Social Ads! “You can't be good at everything. If you want results, hire specialists who live and breathe paid ads every day.” - Jason Smith Learn more about Jason Smith through the following links: Facebook Website

In this episode of The Truth About Social Ads, host Jason Smith welcomes ad copy specialist and Director of Creatives, Hugo, for a deep dive into the art and science of crafting high-converting ad copy. With over 18 years of experience, including seven years with Spotlight Social, Hugo brings his expertise to the table, revealing the strategies behind writing ad copy that grabs attention and drives results. Hugo shares his journey from writing email and blog content to mastering the nuances of Facebook ads. He explains why Facebook ad copy demands a different approach—balancing simplicity, hooks, and a conversational tone that resonates with audiences. Listeners will learn about the critical role of research, understanding customer pain points, and creating variations to test and optimize ad performance. Key Takeaways: • The importance of crafting hooks that stop the scroll and spark interest. • How Facebook ad copy differs from other writing styles, such as blogs and emails. • Practical tips for using emojis and creative elements to make ads feel organic. • The value of research, audience insights, and testing multiple variations for maximum impact. Whether you're an entrepreneur, marketer, or agency owner, this episode is packed with actionable insights to elevate your ad game. Don't miss Hugo's expert advice and Jason's offer to share Spotlight Social's onboarding templates. Ready to transform your ad campaigns? Don't miss this episode of The Truth About Social Ads! Subscribe now to gain insider tips, proven strategies, and expert guidance from Jason and Hugo. Your breakthrough starts here—hit that subscribe button today! “Facebook ad copy is all about simplicity—if your audience has to read it twice, you've already lost them.” Learn more about Jason Smith through the following links: Facebook Website

In this engaging episode of The Truth About Social Ads, host Jason Smith welcomes Dr. Jeremy Weiss, co-founder of Rise25. The conversation takes listeners behind the scenes of building a successful podcast agency and reveals how to create a business development strategy that generates real ROI. Jeremy shares his unconventional journey from chiropractor to podcasting entrepreneur, offering insights on networking, collaboration, and the power of giving to others. Listeners will gain practical advice on how to plan, launch, and sustain a business podcast that serves as a referral pipeline and positions them as authorities in their industries. Jason and Jeremy discuss the importance of consistency, how to identify the right content strategy, and why aligning passion with purpose is the key to long-term podcasting success. Key Takeaways: • The Power of Strategy: How a six-to-12-month podcast plan can transform your business development efforts. • Value-Driven Content: Why focusing on others rather than self-promotion drives engagement on platforms like LinkedIn. • Dream Guest Tactics: Jeremy's “non-stalking stalking method” for securing high-profile podcast guests. • Podcasting ROI: How to leverage episodes for time savings, client relationships, and professional credibility. • Networking Gold: Tips on using events and introductions to expand your influence. If you're ready to explore the intersection of podcasting and business growth, this episode is packed with actionable strategies and inspiring anecdotes. Don't forget to subscribe to The Truth About Social Ads for more tips on scaling your business! “Podcasting is not just about downloads; it's about meaningful connections that open doors to opportunities.” Learn more about Jason Smith through the following links: Facebook Website

In this episode of The Truth About Social Ads, host Jason Smith sits down with Michael Nanula from Three Chord Bourbon for an insightful conversation about branding, scaling, and navigating the challenges of the spirits industry. Unlike other podcasts, Jason brings on a current client to explore their journey, providing listeners with a unique behind-the-scenes look at how Three Chord Bourbon has grown into a distinctive brand with a passionate following. Michael shares the story behind Three Chord Bourbon, a brand born from Neil Giraldo's vision to merge the worlds of music and whiskey. Listeners will hear about the company's grassroots approach to marketing, the power of authenticity in a crowded market, and how partnerships and creative branding have helped Three Chord Bourbon stand out. From overcoming the challenges of launching a whiskey brand during COVID-19 to leveraging Facebook and Instagram ads for targeted growth, this episode dives into the practical and personal sides of building a successful business. Key Takeaways: • The importance of aligning branding with a deeper mission. • How targeted Facebook ads can amplify a brand's reach and engagement. • Why authenticity and transparency matter more than celebrity endorsements in niche markets. • The benefits of full-funnel advertising to convert curious consumers into loyal customers. • Insights into the creative process behind Three Chord's standout packaging and collaborations. If you're looking to elevate your brand's marketing game or just love hearing the intersection of music and entrepreneurship, this episode is for you. Subscribe to The Truth About Social Ads and leave a review! Want to grow your business with impactful social media strategies? Connect with Jason Smith and his team for expert advice and proven results.  “Authenticity and genuine quality are what matter most in the whiskey industry, not celebrity endorsements.” - Michael Nanula Learn more about Michael Nanula through the following links: Website Facebook Learn more about Jason Smith through the following links: Facebook Website

In this episode of The Truth About Social Ads, Jason Smith dives deep into the critical topic of audience segmentation and explains why it's a game-changer for successful ad campaigns. While it may not seem like the most exciting topic, Jason makes a compelling case for why audience segmentation is one of the most crucial elements in driving ad performance. Whether you're running campaigns for eCommerce, lead generation, or any other business model, this episode is packed with practical advice for getting your ads in front of the right people at the right time. Jason kicks off by reviewing the concept of full-funnel ads—discussed in the previous episode—and explains how audience segmentation works hand-in-hand with this strategy. He takes listeners through the three stages of the funnel: Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF), detailing what types of audiences belong in each. From lookalike audiences built from high-intent data to precise exclusions that avoid audience overlap, Jason breaks down the nuances of targeting that can elevate your return on ad spend (ROAS). For marketers still grappling with the technicalities of audience building, Jason offers practical insights on using Ads Manager effectively to set up clean, non-overlapping segments. He also highlights common pitfalls—such as lumping different audience types together—and how they can lead to skyrocketing costs and poor performance. Whether you're managing a $1,000 monthly budget or a million-dollar campaign, his step-by-step advice ensures you can make audience segmentation work for your business. In the episode, Jason also tackles the myths surrounding the impact of iOS privacy updates on middle and bottom-of-funnel strategies. Contrary to what some marketers believe, these stages of the funnel remain highly effective when executed correctly. Jason shares his tried-and-true methods for crafting audience lists, segmenting days for optimal recency, and ensuring personalized engagement across all stages of the buyer's journey. Listeners will leave this episode with a clear understanding of why audience segmentation is indispensable, how to execute it correctly, and why this approach is far superior to relying solely on Advantage+ campaigns. If you've ever wondered how to better structure your ads for long-term success, this episode is a must-listen. Tune in now to learn how audience segmentation can transform your ad campaigns and drive exceptional results for your business! “Top of funnel is all about reaching people who've never heard of you. Keep it cold, keep it logical.” - Jason Smith Key Takeaways: Reaching New Prospects Engaging Warm Audiences Converting High-Intent Users Exclude Overlapping Audiences Learn more about Jason Smith through the following links: Facebook Website

In this episode of The Truth About Social Ads, Jason Smith dives deep into the concept of full funnel ads and why they're essential for any successful ad strategy. Whether you're in e-commerce, lead generation, or any other business that relies on digital advertising, understanding and implementing full funnel campaigns can make the difference between lackluster performance and exceptional results. Jason breaks down the three key stages of full funnel advertising: top-of-funnel (TOF), middle-of-funnel (MOF), and bottom-of-funnel (BOF). He explains how each stage serves a specific purpose in the customer journey, from building brand awareness to nurturing engagement and ultimately driving conversions. Using real-world examples and insights from ad account audits, Jason highlights common mistakes brands and agencies make, such as over-reliance on Advantage+ campaigns and neglecting retargeting strategies. One of the standout takeaways from this episode is the importance of tailoring your ad copy and creative to each stage of the funnel. Jason stresses that speaking to a first-time visitor the same way you would a repeat customer is not only ineffective but could also harm your brand's credibility. He offers actionable tips for segmenting audiences, crafting personalized messages, and optimizing the frequency of your ads to avoid overwhelming or frustrating potential customers. For listeners eager to level up their ad game, Jason provides a compelling case for why thinking like a consumer is key. He challenges traditional approaches, urging marketers to move beyond surface-level tactics and embrace a logical, customer-centric perspective. If you're looking for practical advice to improve your ad performance and better align with your audience's needs, this episode is a must-listen. Tune in now to learn how full funnel advertising can transform your campaigns and deliver better results for your business. Don't miss Jason's expert advice and real-world strategies for scaling with purpose! “If you're not using top, middle, and bottom-of-funnel ads, you're missing out on the customer journey.” - Jason Smith Key Takeaways: Full Funnel Ads Are Essential Avoid One-Size-Fits-All Campaigns Think Like a Consumer Creative and Copy Customization Learn more about Jason Smith through the following links: Facebook Website

In today's episode of The Truth About Social Ads, Jason Smith tackles a question he hears almost daily: “Are your Meta ads stuck in the learning phase, and is that a bad thing?” With insights gleaned from countless conversations with Facebook representatives and hands-on campaign management, Jason breaks down the misconceptions about the learning phase and explains why it's not the enemy of ad performance. Many advertisers panic when their campaigns don't exit the learning phase quickly or display the dreaded “limited learning” status. Jason explains that learning is a normal—and essential—part of the Meta Ads optimization process. It's how the system refines targeting, gathers data, and adjusts bidding strategies to improve performance over time. Contrary to popular belief, ads in learning or limited learning can still deliver exceptional results, even achieving a 10x ROAS in some cases. Jason provides practical advice for navigating the learning phase without fear. He emphasizes the importance of patience and data collection, cautioning against overspending just to force ads out of learning. Instead, he encourages advertisers to trust the process, let campaigns gather the necessary 50 conversions per week, and avoid unnecessary resets that disrupt performance. Whether you're running lead generation, video views, or conversion campaigns, this episode offers actionable tips to maximize success while your ads are in learning. Discover how to shift your mindset, avoid common pitfalls, and ensure your campaigns perform effectively throughout every stage of optimization. Tune in now to understand why “learning isn't bad” and how to make the most of your Meta Ads campaigns. Visit Spotlight Social Advertising for expert guidance or to book a consultation with Jason directly. Don't let the learning phase hold you back—embrace it and let your campaigns thrive. “Don't freak out if your Meta ad is in learning—it just means it's gathering data and refining targeting.” - Jason Smith Key Takeaways: Limited Learning Isn't Bad Learning Phase Doesn't Mean Poor Performance Spending More Isn't Always the Solution Focus on Long-Term Success Learn more about Jason Smith through the following links: Facebook Website

In this episode of The Truth About Social Ads, Jason Smith dives deep into one of the most controversial topics in digital marketing: why Return on Ad Spend (ROAS) is killing the profitability of your paid ads. While ROAS has long been considered the gold standard for measuring ad performance, Jason challenges this outdated metric and makes the case for Media Efficiency Ratio (MER) as the ultimate KPI for sustainable business growth. Jason explains how an overreliance on ROAS can lead to short-sighted decisions, misaligned strategies, and stunted scalability. By focusing solely on individual campaign performance, businesses overlook the multi-channel customer journey and fail to grasp the bigger picture of their marketing efforts. With practical examples and real-world insights, Jason demonstrates how MER—calculated as total revenue divided by total media spend—offers a holistic view of profitability across all platforms, including Facebook, Google, TikTok, and email. Throughout the episode, Jason breaks down the limitations of ROAS and outlines the benefits of shifting to an MER-driven approach. He shares actionable steps for calculating MER, adjusting team benchmarks, and optimizing ad spend to drive long-term growth. Whether you're a business owner or a marketer, this episode provides the tools and mindset shifts needed to move beyond ROAS and focus on metrics that truly matter. Discover why MER aligns better with overall business goals, is harder to manipulate, and provides a clear picture of your brand's performance. If you're ready to ditch the ROAS obsession and embrace MER for scaling success, tune in to this episode now. Plus, learn how Jason and his team at Spotlight Social Advertising can help you transform your approach to paid advertising. Don't miss this eye-opening episode that could redefine how you measure success in digital marketing. “ROAS measures individual campaigns, not business success—it's like judging the health of a crop by just one plant.” - Jason Smith Key Takeaways: The Problem with ROAS (Return on Ad Spend) The Importance of MER (Media Efficiency Ratio) Why Businesses Struggle with ROAS-Driven Goals Steps to Shift from ROAS to MER Learn more about Jason Smith through the following links: Facebook Website

In today's episode of "The Truth About Social Ads," host Jason Smith dives into the contentious topic of using Advantage Plus Creatives to enhance ad performance on Facebook and Instagram. Jason acknowledges that while some brands find these AI-driven enhancements useful, many are frustrated by the loss of control over their branding. Throughout the episode, Jason walks listeners through the intricacies of Advantage Plus Creatives, demonstrating how it works within Facebook's Business Manager using a dummy account. He shares his perspective on which features are beneficial and which may detract from a brand's integrity, particularly for non-e-commerce businesses. With a focus on practical application, Jason provides actionable advice on optimizing ads without compromising on brand consistency, making this episode a must-listen for advertisers looking to navigate the complexities of AI-enhanced ad tools. "Don't be fooled by the numbers—just because others are turning on features doesn't mean they're seeing better results." Key Takeaways: Understanding Advantage Plus Creatives Pros and Cons of Using Advantage Plus Creatives Walkthrough of the Advantage Plus Creatives setup within Facebook's Business Manager Learn more about Jason Smith through the following links: Facebook Website

In today's episode of "The Truth About Social Ads," host Jason Smith dives into a crucial aspect of ad setup for e-commerce brands: deciding whether to send traffic to Facebook Shops or directly to a website. He explores the advantages and disadvantages of both strategies, emphasizing the importance of testing to determine the best approach for each business. Jason highlights how Meta (formerly Facebook) is pushing for integrated shopping experiences to keep users engaged on the platform. He discusses the nuances of setting up product catalogs, auto-tagging on Instagram, and optimizing campaigns. Throughout the episode, Jason shares insights from his extensive experience, offering practical advice on structuring ads to maximize profitability. He stresses the necessity of tailoring campaigns to different stages of the sales funnel, and encourages listeners to continuously test and adjust their strategies for optimal results. For those needing further assistance, Jason invites listeners to reach out for personalized guidance. "Your ad strategy should be tailored to your specific business needs and goals." Key Takeaways: Ad Setup for E-commerce Brands Testing Ad Strategies Advantage Plus Campaigns Practical Tips Learn more about Jason Smith through the following links: Facebook Website

In this episode of "The Truth About Social Ads," host Jason Smith dives deep into the evolving landscape of social media advertising, specifically focusing on the significant changes in how Facebook and Instagram's AI algorithms handle ad placements. Jason emphasizes the critical shift from minor tweaks in ad elements to the necessity for substantial differences between ad versions to optimize performance in the ad auction. Drawing from insights gained at a recent exclusive Facebook training, Jason reveals that minor adjustments to headlines or images are no longer sufficient. Instead, advertisers must now create drastically different versions of ads to stand out. He shares practical strategies for adapting to these changes, such as testing entirely different copies, images, and videos to ensure each ad is unique. Jason also reassures listeners that, despite these changes, Facebook ads remain highly effective, with many clients still achieving impressive results. He encourages business owners and agencies to think creatively and strategically about their ad campaigns and offers resources for further guidance. For more details or personalized advice, Jason invites listeners to reach out directly or book a call through his website. "Gone are the days of minor adjustments; now, ads need to be completely different to stand out." Key Takeaways: Changes in Facebook and Instagram ads New ad strategy Tips on creating diverse ad copies and visuals Encouragement to think outside the box Learn more about Jason Smith through the following links: Facebook Website

In this episode of "The Truth About Social Ads," host Jason Smith is excited to relaunch his podcast, bringing listeners invaluable insights and updates on social advertising across platforms like Facebook, Pinterest, TikTok, and Snapchat. Jason welcomes guest Tim Holloway, who has been instrumental in helping revive the podcast. They dive into the reasons for the hiatus, including Jason's busy schedule and the challenge of prioritizing the podcast amidst his professional commitments. The episode touches on the evolving landscape of social ads, emphasizing the complexity of running successful ad campaigns in the post-iOS update era. Jason shares his unique approach to strategic ad reviews, including live audits of clients' ad accounts and the importance of comprehensive testing. The conversation also highlights the necessity of using third-party reporting tools to ensure accurate tracking and the continued effectiveness of Facebook ads despite recent challenges. Overall, the episode provides a candid look at the realities of managing social ads and offers practical advice for businesses looking to optimize their advertising strategies. "The landscape of running ads has become harder, but having a great team makes all the difference." Key Takeaways: Challenges of Balancing Life, Business, and Podcasting Changes in the Ad Landscape Third-Party Reporting Tools Market Trends and Platform Performance Learn more about Tim Holloway through the following links: Facebook Facebook Group Learn more about Jason Smith through the following links: Facebook Website

Welcome back to the Truth About Social Ads podcast! In this episode, the host discusses the agency's expansion, covering a wider range of digital advertising platforms beyond just Facebook and Instagram, including Pinterest, TikTok, and Google. They also tease upcoming episodes featuring interviews and the host's own insights on various topics. Listeners are encouraged to stay tuned for more awesome content. #SocialAds #FacebookAds #InstagramAds #PinterestAds #TikTokAds #GoogleAds #DigitalMarketing #Advertising

If you ever wondered how our audit process works and what we do when we bring on new clients and what we look for, today's episode is perfect for you. Not only are businesses qualifying us, but we also qualify them just as much when we are doing an audit. We want to let the client know what we are looking for, and this also may be helpful if any agency owners are listening to learn how to qualify your clients that you are taking on.For us, it is always exciting talking to new businesses, getting to know other brands and helping them in their process. That is why when we are doing an audit for a prospective new client, our conversation will be related to their ads, product, customers, website and even questions that will help us catch agency hoppers in the act.– How much do you spend in 30 days on Facebook?– Do you have an agency running your ads right now? What is your ad situation?– What is your product? What is your AOV?– What is your returning customer rate? – Retargeting will be hard if you are driving cold traffic.– What is your free shipping threshold?– What is a realistic return on ad spend that you need to be at to earn money.– What are your margins? – You would be surprised at the amount of people that do not even know what their margins are!– How are your ads structured in Facebook? From the nomenclature to your audiences, creatives and more.– How does your website look like? What is your page's load speed? – Nowadays we live in an impatient world, so it must load super quick, plus mobile optimization in key in your success.– Truth is, if we go into an account and we see that their current agency is doing an impressive job and the client is frustrated, we are most likely going to say no, because if you're not happy with them, you're not going to be happy with us.A discovery call is fundamental in our process, from then we happily give clients a nice layout of everything, what we do, why we do it, if we think their brands and their ads will be successful and if we can get them to the next level. Growth plan included as well! Awesome, right?We are good at what we do, and we are looking to get clients reliable and satisfactory results and we'll let them know if we feel like we can do that based on their account and on how we get along. We are respectful and we expect to be respected in return, which is why we build good partnerships.Check out this episode to find out why do we go through each of these questions and how they help us determine if a potential client can be a great fit for us.Notes and more here: https://www.spotlightsocialadvertising.com/25Free Resources:Free Attribution PDFs: https://www.spotlightsocialadvertising.com/audit/Connect with Jason: info@sportlightsocialllc.comConnect with Eric: eric@sportlightsocialllc.comThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/25-client-audits-and-what-we-look-for

We're talking about this today because we've got tons of experience with these types of situations, these scenarios. And we're not going to get walked all over, we're not going to get blamed for things that are not our fault. This episode is about being respected. If you disrespect high performers, they can get upset because they work hard to be the best at what they do. And that's how we are as an agency. We pride ourselves in being absolutely the best at it. And so when a client comes to us and they're used to working with like a smaller agency that would do whatever they said, and we command a higher level of respect because of the work we're doing, sometimes they're not used to it.But that's really what we expect is respect from our clients. And we give the same respect in return. We're totally open to as much feedback as you want to give, but when a client says, “You guys aren't doing your job, you guys aren't getting the results that I think you should be getting.”Then it goes down this rabbit hole of personal opinions and we've skewed away from the actual data, right? Like we need and use data to make good decisions. And we're making decisions based on the data that's coming in. And sometimes clients don't understand this and ask us to do things that aren't in their best interest.In this episode, we are going to cover the four most common mistakes we are asked to make, and how we have created systems and ways of communicating with our clients, so we avoid these situations.These are:1. Increasing ad spend too quickly. Extremely risky and usually results in big losses.2. Resetting the learning, sometimes it works, but often it dive bombs the account.3. Only caring about cold traffic.4. Blaming the ads when it's not the fault of the ads or our responsibility. There are many factors at play, including conversion rates, sales team effectiveness, company operations and culture, and many more.Check out this episode to learn more as we go through all the details and explain our strategies to avoid these hot messes.Notes and more here: https://www.spotlightsocialadvertising.com/24Free Resources:Free Attribution PDFs: https://www.spotlightsocialadvertising.com/attribution-pdf/Connect with Jason: info@sportlightsocialllc.comConnect with Eric: eric@sportlightsocialllc.com

We're talking about attribution models for your ads and specifically one main attribution model, which is what Eric's developed, so we can give our customers a view-through attribution model with Facebook so they can see their numbers inside of the dashboard. Well, not inside of the Facebook dashboard, but inside of the dashboard that Eric's come up with.This is an important topic, especially now because of the iOS update. We've had a lot of customers and even other agencies come to us and ask, “Hey, what are you guys using for reporting and attribution?” Because the Facebook dashboard is no longer reporting. And we've heard from a few clients that some agencies aren't even reporting on return on ad spend. They can't even report on it.Eric and the team have been working super hard to get the solution resolved. We've partnered with a third-party reporting agency and these guys are awesome. And I think we've got the solution now. So, listen to this episode is you want to know all about our solution, it's a game changer.Basically, we are able to still see view-through data, which was the biggest factor with the iOS 14 update. Our agency has successfully conquered and beat iOS. There still are limitations. It's changed the way paid ads work. There's no way around that, but the big impact is that we can report on return on ad spend.Check out this episode to learn more as we unpack all the details. And grab our free download which also explains our strategy.Notes and more here: https://www.spotlightsocialadvertising.com/23Free Resources:Free Attribution PDFs: https://www.spotlightsocialadvertising.com/attribution-pdf/

HighLevel helps agencies and marketers thrive with their all-in-one sales and marketing platform. If you have an agency and you haven't heard about HighLevel yet, you have to listen to this episode. And if you have heard of it, or are one of the quickly growing agencies who are using it, then you need to listen in as we unpack some of the latest and greatest features and benefits found in HighLevel. And reveal some upcoming additions too!Founder Shaun Clark and Chase Buckner, the Director of Content & Education join us for this power-packed conversation about HighLevel, the fastest growing white-label platform for digital marketing agencies. HighLevel is one white-labeled marketing app to rule them all. HighLevel is everything your agency needs to succeed! Capture leads using HighLevel's landing pages, surveys, forms, calendars, and inbound phone system. Automatically message leads via voicemail, forced calls, SMS, emails, and FB Messenger. Use their built in tools to collect payments, schedule appointments, create memberships, and track analytics.And these guys are adding new and powerful features to this mind-blowing tool all the time. We specifically dive into the new Spotify integration for Ecommerce businesses which we're particularly pumped about.And one of the best things is that you can White Label the software, customize it for your ideal clients, and sell it to them as their new primary marketing SAAS tool. We talk about why this can become a major revenue stream for your business. Clients tend to keep paying for tools like this, even if they aren't hiring you for marketing services. It's crazy sticky, especially when they realize this one tool saves them from having to pay for 5, 10, or even 20 different tools!We've been using HighLevel for two years and are super stoked about where these guys are taking this platform. HighLevel works directly with agency owners to use their feedback and suggestions to make this a serious game-changer. Listen to this episode, then go check out HighLevel. There's a free 14-day trial so you have nothing to lose and everything to gain.Notes and more here: https://www.spotlightsocialadvertising.com/22Resources:HighLevel WebsiteConnect with Jason: info@sportlightsocialllc.comConnect with Eric: eric@sportlightsocialllc.com

Getting traffic to your ecom site isn't an issue, especially when you're working with us. But converting that traffic into customers is an entirely different ball game. A while back, we saw many of our clients struggling to get the conversions they wanted, so we joined Tanner Larsson and the Build Grow Scale (BGS) community which has proven to be a hugely powerful investment.Tanner joins us today to unpack some of the ecommerce store optimization strategies he teaches and has written about in his book, Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business.Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business. We also discuss their upcoming event, Build Grow Scale Live which will be in Dallas this year. We're love the stuff these guys are doing, and will be at the event as well, performing ads audits and helping ecom brands crush it in 2022.Tanner has built quite simply the world's best ecommerce community with access to the top ecommerce experts in the world, as well as live mentorship, live feedback on your store (so you never have to wonder what to do next), revenue-boosting private apps, Revenue Optimization™ services, and data-driven resources to help you multiply your revenue the fastest way possible. We've seen it happen.The last 24 months have changed the game for ecom brands. During the pandemic, online shopping exploded. Along with this growth has come a massive amount of change. The days of being able to throw up an ecom store, slap a few products on there, run a few facebook ads and make money are gone. ​The days of being able to cover your acquisition costs, expenses and still profit from the first sale are gone. ​The days of being able to use large volumes of cheap traffic to make up for an unoptimized ecom business are dead.It's a whole new world out there in terms of what works and what doesn't, and Build Grow Scale has been in the trenches every day doing what they do best… Testing, tweaking, analyzing data and optimizing stores to maximize their performance and profits.We share what Tanner and his team have discovered during this episode. But to truly get the most out of your store, we recommend (highly!) that you come to BGS Live.About Tanner LarssonTanner Larsson is the co-founder of Amplified Partnerships, an ecommerce brand incubator, and the CEO of BuildGrowScale.com. He launched his first ecommerce venture from his childhood bedroom in 2001 and has since founded or partnered in over a dozen different businesses in markets such as home services, health & fitness, guns & survival, kitchen accessories, supplements & nutraceuticals, business education, and HVAC.Tanner is also the founder and facilitator of an exclusive ecommerce syndicate called Black Label, a mastermind composed of the best and brightest marketers, CEOs, and entrepreneurs in the ecommerce space.Tanner lives with his wife and kids in Reno, NV.Notes and more here: https://www.spotlightsocialadvertising.com/21Resources:Build Grow Scale Live: https://www.buildgrowscalelive.com/2022Build Grow Scale: https://buildgrowscale.com/Tanner's Book, Ecommerce Evolved: https://www.amazon.com/dp/1534619348/Connect with Jason: info@sportlightsocialllc.comConnect with Eric: eric@sportlightsocialllc.com

When we work with companies, we are a partner. We work with them as a partner and in certain industries, there are agencies like ours outside of internal or in-house company staff or resources that can do a better job.And so, there can be more value for the company to hire out than to hire within. A lot of companies rely on this type of partnership for paid advertising and that's what we specifically focus on. We have dynamic partnerships that are sometimes difficult. And we want to talk about that today.We go to great lengths to explain our role in this relationship and keep a constant stream of communication rolling, but this can sometimes get confusing and does not always go smoothly. So today we wanted to go through some of the strategies and tactics we've learned through experiences, good and bad, that will help keep these roles well-defined, and the relationships happy (mostly).Here are a number of highlights from the episode and few of the things we cover:– Jason explains why he was MIA for a while.– We are fortunate to be good at what we do, and now can say “no” to certain clients.– A lot of smaller agencies will say “yes” when they can't deliver, which can lead to a terrible experience.– Our super power is building, optimizing, and reporting on the client's ad campaign KPIs through clear communication.– We optimize the ads, not the website conversion rate.– The iOS update has made things a little more challenging, but check back soon because we have a solution.– It's not good to have the client in the ad accounts, micromanaging things.– We're the experts who are in direct communication with platform reps and are up to speed on current best practices.– If something breaks, we know how to fix it, the client doesn't.– Clients will have expectations for their ad campaign ROAS, even if we explain that's going outside of the goal KPIs.– There are a lot of factors outside of our control which can affect sales, but it is sometimes easy for the client to blame it on the ads.– We do not analyze all of the data, but can hire someone to do that if needed.– Our goal is to get our clients the best numbers possible and the best performance from their campaigns.– Scaling ad campaigns takes time and does not happen overnight.And more… This episode is packed with a lot of principles we have learned the hard way. At the end of the day, we just want to have great relationships with good partners. We're not perfect, and make mistakes every now and then, but we make sure to do our best and communicate clearly, always.Also, we're in the trenches every day running ads. If anyone's struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.Apple released the update iOS 14 Facebook a while back, We will have another episode soon detailing how you can again analyze attribution, but you can get the checklist we put together, you may find a tip or two.Notes and more here: https://www.spotlightsocialadvertising.com/20Resources:High Performance Habits by Brendon Burchard: https://www.amazon.com/dp/1401952852/Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/iosConnect with Jason: info@sportlightsocialllc.comConnect with Eric: eric@sportlightsocialllc.com

Has the Apple iOS update has impacted your ads? Across the board, this has made click tracking much more difficult. Do you want to continue to grow your business but are at a bit of a loss because your analytics are now unreliable? Have no fear, meet Northbeam!Today Eric talks to Austin Harrison about their solution to your (and our) problems. Northbeam connects with your e-commerce and advertising platforms so your data all lives in one place.Their metrics are unbelievable. Clear, concise reporting for the executive team. For everyone else: in-depth breakouts by channel, product, and more. And they go beyond last-click attribution to provide a holistic picture of what is fueling your growth. In additional to all of this, they have some killer automated analysis and forecasting.If you are running ads across a variety of platforms, you need to check Northbeam out. Eric boldly claims that Northbeam's innovative approach has saved them by providing accurate data they can rely on.Also, we're in the trenches every day running ads. If anyone's struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist. Get the checklist so you can keep your ROAS as high as possible.Notes and more here: https://www.spotlightsocialadvertising.com/19More about Northbeam here: https://www.northbeam.io/Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

The reason we’re doing Facebook versus Google is because we get questions like this all the time, about this topic. Should I be doing Google? Should I be doing Facebook? Should I be doing both? We’re going to go through all that today in this episode and answer that for you. And there’s no better way to do that, but to have Kasim Aslam on the show today, he’s the founder and CEO of Solutions 8, one of the world’s top ranked Google ads agency.We work pretty closely together and refer business back and forth to each other because it’s just too complicated to be good at ads within both platforms, and we’re both dedicated to provided the best service we can for our clients.During this fascinating and insightful conversion:– We chat about the differences between the two platforms, and what to expect when signing up for the Google ads experience.– Kasim blows our minds with a deep dive into all the ways Google touches our lives, and how much data they are actually gleaning from their multitude of touch points.– For example, Kasim reveals Google reaches about 90% of every internet user on the planet, and about 65% of those every day.– Google has a mind-blowing 70 million demographic and psychographic profiling factors that they use in order to catalog people, Facebook has 55,000.– In fact, with Google Analytics on 99% of front-facing websites, and all of their other touchpoints (Gmail, Maps, YouTube, Drive, etc.) their AI algorithm works so well, the engineers at Google don’t know exactly how it works.– We also go into a powerful discussion about how the iOS update is impacting both Facebook and Google. (Note: For both, we recommend you hiring a professional. It’s no longer easy for someone to do on their own or without a specialist.)– The question about why you should not write one check to one agency is answered. (Answer: It’s all so complex, no single agency will have the knowledge and inside connections to serve you the best.)– And so much more!In the end, we reveal that for businesses of different sizes at different points in their growth, Facebook may be better or Google may be better. But when you combine the power of both, they will work more efficiently and give you a better ROAS for a variety of reasons.So, listen to this amazing conversation, we learned a lot and I’m sure you will too!All right. Thank you everybody for listening and we’ll talk to you soon.Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there, we have a resource for you, a checklist on everything you need to do for the release of the iOS 14 Facebook update.Notes and more here: https://www.spotlightsocialadvertising.com/18Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/iosConnect directly with Jason and Eric: info@sportlightsocialllc.comSpotlight Social Advertising on Facebook: https://www.facebook.com/spotlightsocialllc/Kasim’s Info:Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies, Solutions 8.Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020.Kasim was recently hand-selected as the Traffic Coach for DigitalMarketer.com’s ELITE coaching program by their executive team.His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.Kasim helped launch the National Association of Child Helplines (NAACH) and worked with the United States Army, Intel, as well as a Gates Foundation-funded nonprofit, a 54,000 member PPO, the largest privately owned bank in the United States, and an Academy Award-contending documentary.He lives in Scottsdale, Arizona with his wife and two sons.Solutions 8: https://sol8.com/Facebook: https://www.facebook.com/solutionseightTwitter: https://twitter.com/solutions_8YouTube: https://www.youtube.com/user/solutionseightLinkedIn: https://www.linkedin.com/company/solutions-8Pinterest: https://www.pinterest.com/solutionsVIII/Kasim’s Book, The 7 Critical Principles of Effective Digital Marketing: https://www.amazon.com/dp/1542991005/The Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/18-google-versus-facebook-for-ads

A mastermind group is a group of peers who regularly meet in order to give each other guidance, advice, and support.It is no secret that mastermind groups are essential to operating a successful business, growing your business entity, and achieving your goals and dreams.Keep in mind that the ultimate goal of these meetings is helping members navigate complex and difficult business challenges and issues using the collective experiences and insights of the larger group.Today, we are breaking down the benefits of a Mastermind group and hopefully giving you some ideas about how you can tap into the power and support found within these groups.Our group: https://jasonswenk.com/

Today we’re talking about images versus videos with Facebook ads. An interesting topic that we deal with every single day. We hear this question every day, “Do I need videos?”Yes, you do need videos. We’re going to get into a lot of cool stuff in today’s episode about images versus videos, mainly about videos because there’s a lot you can do wrong.There’s a lot you can do right too, so we’re here to guide you in the right direction.Eric’s got a background in video and he’s going to share some really cool stuff about videos. This episode is chock-full of tips we’ve used to grow a number of campaigns and businesses. Here are a number of highlights from the episodes and things we cover:The Numbers You Need to Watch:– CTR – Click through rate, are people taking action?– Watch Time – How long are they watching?– Video Views – How many views are you getting? Is the sound on or off?Contributing Factors– Trust – Are you a trusted brand or business? Are viewers familiar with you and your offer?– Niche – Are you focusing on a certain market?– How much needs to be explained?– Celebrity/Influencers – Are they your competition? Can you tap into them?– Offer – Good vs Bad– How well thought out is the video?– When is it “Overkill” with videos in Facebook ads?Video Makeup– Does the video catch or hook your prospect in the first second?– Average watch time is 6 seconds – This means you need to get someone to click in 6 seconds.– Best length for your video? It depends, but generally 30 seconds or less.– 1000 x 1000 – great size for repurposing.– Are there captions? – Rev.com– Is it shot in a house/environment that fits the avatar?– How is your audio quality? It needs to be good.– Production quality: Tik Tok vs High Production QualityAs you can see, this episode is jam-packed with goodness. If you are running ads or looking to up your ad game, the tips we unpack could do wonders for your campaigns. We know, because they’ve helped us and our clients a ton.Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.Apple has pushed the release of the iOS 14 Facebook update, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.Notes and more here: https://www.spotlightsocialadvertising.com/16Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/iosConnect with Jason and Eric: info@sportlightsocialllc.comThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/16-images-vs-videos-with-facebook-ads-who-wins

Today we’re talking about landing pages that convert. Oh man, this is one of the most important things about driving traffic to people’s offer right now. This is an insightful episode.We’re not going to cover a ton of different things, but some important strategies and things that you can think about, and to make sure that these critical things are in your landing pages.The Basics of “The Formula”– One Singular CTA– 3 Benefits– Social Proof– Testimonials– Elimination of Distraction– Trusted Product Satisfaction– Reference Amazon – Even if it’s not ecommCritical Thinking – Put yourself in your customer’s shoes.– This is a process not a formula, and there is no magic bullet.– Thinking through targeting.– Thinking through the Avatar and what causes them to make decisions.– Think through tracking and what platform might be best for what you are trying to accomplish.Some other important things we cover are how it is important to talk to the client about their sales packages, upsells and cross sells. Do not let them do something they won’t make money on.Also, if you can get a “Site Audit” where you can get advice and feedback from people that have done this for years and do it all day every day. One good tip could be a game-changer.We’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.Apple has pushed the release of the iOS 14 Facebook update, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.Notes and more here: https://www.spotlightsocialadvertising.com/15Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/iosConnect with Jason and Eric: info@sportlightsocialllc.comThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/15-landing-page-strategies-proven-to-help-improve-conversions

Do you want to optimize ad spend and increase marketing ROI by scaling winners and cutting losers? Are you concerned, and you should be, about how the impending Apple iOS update will impact your ads?Jason and Eric talk to Scott Degrosseilliers of Wicked Reports about their solution to your problems. With Wicked Reports, ROI and LTV are calculated at the channel, campaign, and ad level for high-level directional guidance and campaign-level optimizations.They map attribution models to marketing campaign goals so you can measure and act on marketing’s impact on the top, middle, and bottom of the funnel.Jason and Eric swear by Wicked Reports and say, “We’ve really researched the best solution and Wicked [Reports] is what we believe the best solution for the iOS update and your ad tracking.”Listen to this highly informative episode and learn why this is one of the best ad tracking software options out there, and how it works. Listen as Scot explains and tells the story of his journey, from building databases on his Commodore64, to helping create the first Dominos Pizza online order, to creating this highly effective data tracking and marketing management powerhouse.Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.Apple has pushed the release of the iOS 14 Facebook update, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.Notes and more here: https://www.spotlightsocialadvertising.com/14More about Wicked Reports here: https://www.wickedreports.com/Scott’s story here: https://www.wickedreports.com/our-storyGet the Apple Update Checklist: https://www.spotlightsocialadvertising.com/iosThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/14-multi-channel-attribution-for-ecommerce-marketers-with-scott-degrosseilliers-of-wicked-reports

We don’t charge our clients because we want their money. We charge because we’re worth it and we’ll grow their business. Yep. That’s it.Today, we’re going to share some stories about those who thought they could bring their ads management “in-house” and why that doesn’t always work out so well.One cool thing to think about is that we have so many accounts that we can compare your account to and use strategies from other accounts, you get someone in the house they’re looking at your account only. They’re not seeing this going on in 10 accounts today.And we brainstorm as a team once a week. These ads managers stay fresh. They stay, you know, thinking about the ad account in different ways, not just being tunnel vision.Well, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.Apple has pushed the release of the iOS 14 Facebook update another two months, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.Listen here: https://www.spotlightsocialadvertising.com/13Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/iosThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/13-do-you-want-to-bring-your-ads-in-house

There’s this banner going out, Apple saying, “We’re the good guy.” But here’s what bothers us about this big iOS update. Essentially Apple is saying you guys are bad guys for sharing all this data, but then they are tracking all of our data and they’re using that data to make lots of money.In today’s episode, we’re going to give a few examples here of why this is, in my opinion, messed up. Don’t be fooled. Apple is not saying, “We’re not going to track you.” They are saying, “We are going to beat everyone in business and not let you not share our data with any of you.”It’s messed up. In our opinion, that is messed up. Jason has already jumped ship and he’s always been an Apple fan.Bottom line is this is Apple is trying to strong arm everybody for their data. And this is where I draw the line because we’re at risk here of putting small businesses, agencies, people who run their own ads, literally out of business. If you don’t know what’s going on, and want to get caught up on the inside scoop, then listen in to this powerful conversation between Jason and Eric. It’s eye-opening!Apple is pissing everyone off and basically being the bully in the sandbox.If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.Apple has pushed the release of the iOS 14 Facebook update another two months, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.Listen here: https://www.spotlightsocialadvertising.com/12Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/iosThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/12-data-wars-apple-is-tracking-you

Do we sell additional “Agency Services?” Sometimes. We focus on Facebook and Instagram ads, that’s what we specialize in, that’s what our superpower is, and that’s what we do the best.But we always get asked by clients and we get referrals, “Hey, do you build landing pages? Do you do this, or do you do that?” We’ve said “no” to a lot of stuff. But we’ve also, in the last year or so, said “yes” to a lot of additional services.So, with this episode we, Jason and Eric, give you some guidance and guidelines, things to think about when taking on additional services.– How much to charge, and what not to charge?– Should you “White Label” your services?– Do you give away “freebies?” And when do you mark up software and other tools?– Is it okay for a client to hire you, then fire you and take your work to their “in house” team?– And much more!We’re letting you learn from our stories and mistakes, because your work, if good, should be valued by your clients. And you should charge accordingly.Most of us as agency owners have fallen into the trap of saying “yes” to too many things and not charging enough. It’s a dangerous cycle, a vortex that can be tough to get out of sometimes. We’re here to help you avoid some pitfalls, if you’re an agency owner or are starting an agency.Also, if anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.Apple pushed the release of the iOS 14 Facebook update another two months, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.Listen here: https://www.spotlightsocialadvertising.com/11Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/iosThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/11-charging-for-additional-agency-services

We’re unpacking the iOS Apple 14 update and how it’s going to affect Facebook ads and what we can do about it.This is a huge topic right now. Eric Bork, VP of Operations at Spotlight Social Advertising joins Jason, “The first time we found out about it, which was months ago, we were a little baffled. Okay, what the hell is going to go on?”And they’re here today to give a super high level, rundown of what it is and some effects. If you’re a marketer or advertiser in the digital space, this is vital information.They have an insider’s version of what everyone needs to know, so everyone has an understanding of it and knows what they can do about it. They can’t quite share everything they know due to their close relationship with Facebook and the sensitivity of this information, but what they do reveal is striking and powerful.During this important “iOS 14 Update Explained” episode, Jason and Eric talk about:The Prompt.Last click, why it’s important and what that means.Why Facebook strongly disagrees and believes transparency and tracking can co-exist.They explain Apple’s leverage with the App Store.They cover the “8 Events” and why Custom Events are not your friend.How this will impact advertising and marketing across many platforms, not just Facebook or Instagram.And a ton more!Just note, that they feel good about it now. And by the end of this episode, we want you guys to feel good about it too.Listen in and don’t forget to pick up their killer download, a checklist to help you prepare for the iOS 14 update.And be sure and subscribe as they are going to have some more episodes with more details concerning this big change!Listen here: https://www.spotlightsocialadvertising.com/10Get the Checklist: https://www.spotlightsocialadvertising.com/iosThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/10-apple-ios-update-what-is-happening-what-to-do

Today I’m discussing a question I get asked multiple times every day. What is a good cost per lead? There’s not an easy answer and if you’re getting a quick number from someone that doesn’t know your business, you can’t trust it.In today’s episode, I talk about the data and numbers that businesses should use to think about what a realistic cost per lead should be for them. Today we take a deep dive into the specifics of what a cost per lead should look like and the variables that you need to think about for your business.After looking at your price point and margins, you also need to look at your lead conversion rate – do you want cheap leads that aren’t going to convert? There’s definitely a payoff of spending more on quality leads. If you’ve ever had questions about your cost per lead, this is an episode you won’t want to miss.Highlights:– First question – What is your final price point?– Leads that are going to convert– Ecommerce and digital products will have different CPL– Build trust from the beginning – strong copy – not click-baitMore episodes: http://truthaboutsocialads.comThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/9-whats-a-good-cost-per-lead

Kyle Brothersen is the Founder of Dirt Bike Channel, where he shares bike and gear reviews, as well as how-to and trail ride videos to fellow dirt bike enthusiasts. Today we talk about our advertiser – client relationship and how Facebook ads have transformed his business.Kyle Brothersen started Dirt Bike Channel as a hobby and over the course of 10 years he has grown it into a full-time job. Dirt Bike Channel is an informational channel about dirt bikes, and Kyle never set out to make money from this hobby. But Dirt Bike Channel continued to grow organically over time.I loved this opportunity to visit with Kyle because our relationship is unique. I was a fan and follower of the Dirt Bike Channel for years. Last year I reached out to Kyle to see if we could talk about how I might be able to help him grow his business. He was able to see that I was a customer, and genuinely interested in Dirt Bike Channel, so we were able to talk and discuss working together.Facebook ads have been very successful for Kyle and he’s a great client. He’s seen the results and trusts the team at Spotlight to manage his ads without micromanaging.You should check out our conversation and hear how Kyle organically grew Dirt Bike Channel and how things took off once he started marketing and outsourced Facebook ads.About Kyle BrothersenKyle founded Dirt Bike Channel where he produces, films, edits, and plans the videos. He is passionate about off-road dirt bike riding. Until October of 2018, Kyle worked a full-time technology sales job during the day and worked on Dirt Bike Channel in his off-hours. Recently, he decided to focus on Dirt Bike Channel full time and see where he can take it. When he’s not working, he likes to head to the outdoors with my family doing things like camping, riding dirt-bikes, boating, hiking, and taking pictures.Highlights from the conversation:Dirt Bike Channel’s Organic GrowthKyle focuses on valuable content, not on the number of viewsWhen outsourcing makes senseLooking inside the sphere of influence for someone that has a vested interestHow Facebook ads have worked for Dirt Bike ChannelLinks:Dirt Bike Channel – http://www.dirtbikechannel.com/Podcast – https://www.dirtbikechannel.com/podcastYoutube – https://www.youtube.com/user/kylebrothersenFacebook – https://www.facebook.com/dirtbikechannel/Instagram – https://www.instagram.com/dirtbikechannel/More episodes: http://truthaboutsocialads.comThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/8-generating-trust-in-client-relationships-with-kyle-brothersen

Ralph Burns is the Founder of Tier 11, a wildly successful Facebook and Instagram ads agency. Today we talk about the certification course I attended, when I was brand new to social media marketing. I was a newbie but everyone saw my drive and determination that week during the training, which eventually helped me land a job with Ralph’s agency. He also shared a wise practice – hire good people – then figure out where they fit in your agency.You can’t have success without failure, so Ralph and I discuss why everyone needs to be willing to fail AND my biggest failure when I was still new at his agency. He was gracious, and I owned my mistake, and we both learned from the failure (even though the client eventually left). Ralph shares the importance of looking in the mirror when a mistake happens and the processes that his agency has added to minimize failures now.Everyone can benefit from listening to this podcast as we’re all on a continuous journey to success.More About RalphRalph is the founder of Tier 11 a very successful Facebook and Instagram Ad Agency and has managed over 100 Million in annual ad spend for their customers.He’s the Cohost of the Perpetual Traffic podcast and has recently launched a new podcast called Virtual Business where they talk about how to create a successful VIRTUAL business and the tools they use.Highlights from our Conversation• The importance of surrounding yourself with the right people.• The importance of drive and grit.• My BIG failure!• My mistake led to a better agency.• How to reach Ralph.• How the Virtual Business Podcast started.Links:https://tiereleven.com/work-with-us/https://tiereleven.com/100https://tiereleven.com/acceleratorInstagram: @tier_11 or https://www.instagram.com/tier_11/Podcasts:Virtual Business – https://thevirtualbusinesspodcast.com/Perpetual Traffic – https://tiereleven.com/podcast/More episodes: http://truthaboutsocialads.comThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/7-the-importance-of-failing-with-ralph-burns-of-tier-11

Chris Brewer from OMG Commerce joins me today, and we break down some super powerful ad strategies involving his specialty, Google, and YouTube ads. It’s unreal how much they enhance the effectiveness of Facebook ads and vice versa.Chris is the co-founder of OMG Commerce. His company has risen to the level that less than 3% of all Google partner agencies worldwide attain, which is the rank of Premier Partner. His company delivers online and offline marketing expertise, advice, and education to eCommerce businesses.And today, we’re spilling the beans on how you can leverage the power of Google, YouTube, and Facebook to get some kick-ass results from your ad campaigns. That’s the whole point of this podcast, to tell you things that no one else is necessarily telling you about.Before we get into the actual tactics you can employ and some of our best strategies, we cover one of the essential aspects: mindset. If you come in with a mindset already thinking, “Hey, this is a long game here, right?” Just know that we’re also in it for the long game, and sometimes it takes time to get everything humming along nicely, pumping out an excellent return on your ad spend.When do you know that Google is a good move for you?Chris says, “One quick tip is to simply go into Google search on a clean browser and start typing your brand name. If your brand name doesn’t pop up in suggested search quickly, that’s a sign that you’re not yet quite ready for Google.But if you start typing in your brand name and you see your ‘brand name coupon code,’ ‘your brand name reviews.’ Your brand named this, your branding that, then your Facebook ad spend is creating that search in Google. And then you are absolutely 100% leaving money on the table even for branded search. And that’s when it’s a good idea to take a look at getting into Google ads.”Listen to this killer conversation, and you may realize that you are also leaving money on the table and should consider some of these strategies. Or maybe it’s not quite time.Thanks again everyone, I appreciate you all and look forward to next time!About ChrisChris is a visionary and has been an entrepreneur for over 20 years. He has been a featured speaker at industry events and podcasts such as MDMC, Funnel Hackers Live, USML Business & eCommerce Evolution. Chris is OMG’s key to a successful sales process and also serves as Strategist on client accounts, working closely with the team to develop key strategies and maintain strong client relationships.For notes and info about this episode and more, head to http://truthaboutsocialads.comFor more about Spotlight Social Advertising, https://www.spotlightsocialadvertising.com/To learn about Chris Brewer, OMG Commerce, and to grab their Free Training showing the YouTube Ad Examples, Templates, and more go to https://www.omgcommerce.com/guidesEmail Chris here: chris@omgcommerce.com and find his socials at @momarketerAnd for details on their sick podcast, eCommerce Evolution, stop by https://www.omgcommerce.com/ecommerce-evolution-podcastThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/6-how-youtube-google-ad-strategies-and-facebook-ads-work-hand-in-hand-with-chris-brewer

Today we’re talking about really high-level chatbots with one of the industry experts, Mary Kathryn Johnson who is here to show us how chatbots can be a huge success of growing your business, and scaling your business.Mary is the CEO and founder of Messenger Funnels and has been nicknamed the “ChatBot Mom” because she’s awesome, number one, but she got that name from all her conversational marketing community and people that she worked with.Her clients and students enjoy the innovative conversation methods that have helped her and her clients sell millions of dollars in products and services and online courses.With one client making almost over a million dollars in just 99 days exclusively off of messenger funnels. Mary built and she trained students to do the same thing through Bot Academy as well, which we get into during the episode.As we discuss during our conversation, marketing is conversation, and chatbots are the ideal way to connect with ideal customers and guide them through a conversation, ultimately leading you’re your desired call to action.In today’s world, people are more inclined to carry on a “conversation’ through electronic means like texting and chatbots. And when combined with some strategic Facebook ad campaigns, a chatbot can leverage your messaging into a marketing “freight train.”Check out this great chat I have with Mary and be sure to investigate chatbots further if you’ve been putting it off. Yes, Facebook seems to be changing things up all the time, but don’t discount the power of these bots, it can be a total game-changer.Mary has some killer free resources on her site and her plans for the already incredible Bot Academy, founded by Mixergy’s Andrew Warner, are nothing short of amazing.Thanks again for tuning in, I really appreciate it!About Mary Kathryn JohnsonNicknamed #ChatBotMom, as an Author, Entrepreneur, and Mom, Mary Kathryn Johnson has created online success since 2003. A fall while pregnant with her second son landed her with two broken legs, her first book, and her first business. Mary is now using that 17 years of roller-coaster family and business success to help entrepreneurs disrupt their low-converting marketing funnels for the conversational engagement powerhouse of Messenger Funnels.For notes and info about this episode and more, head to http://truthaboutsocialads.comFor more about Spotlight Social Advertising, https://www.spotlightsocialadvertising.com/To learn about Mary Kathryn, Messenger Funnels, and to grab her exclusive Free Training showing the Conversion Method she uses for her agency clients go to https://messengerfunnels.com/And for details on the kick-butt Bot Academy, stop by https://botacademy.com/The Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/5-leveraging-chatbot-strategies-and-facebook-ad-campaigns-with-mary-kathryn-johnson

Alright, today I’m introducing you to my uber-talented Spotlight Social Advertising Team. These guys know how to get sh*t done and grow businesses. It’s amazing what we’ve been able to accomplish and I’m so proud of them.During this story-filled episode, we pull back the curtain and even reveal new things we didn’t even know about each other. We share our backstories and journeys to our passion for helping businesses grow with Facebook and Instagram ads.I’m blown away by these guys all the time and you get the inside scoop on why this dedicated team manages to work so well together. Even before the current pandemic crisis, we were figuring it out as a remote team and have dialed in our systems to bring our client unbelievable results.Our backgrounds are as diverse as they come, but our goals are the same: to design and implement Facebook and Instagram ad campaigns that work like gangbusters. It’s what we live for…And don’t take our word for it, check out our Facebook certified case studies on our website. Listen in to hear what we’re all about, where we come from, and what it’s like to work in a successful ad agency.It’ll probably get you wanting to switch your careers, or be glad you’re in the business we are… scaling businesses to new heights with smokin’ hot ad campaigns, day in and day out.For more info about this episode and more, head to http://truthaboutsocialads.comFor more about Spotlight Social Advertising, and our case studies, https://www.spotlightsocialadvertising.com/The Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/4-this-team-grows-businesses-with-killer-ad-campaigns