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In this conversation, Jesse Johnson, VP of marketing at Chili's Grill and Bar, discusses the brand's innovative marketing strategies, operational excellence and successful campaigns that have contributed to its turnaround. He highlights the importance of understanding consumer insights, the synergy between marketing and operations and the role of celebrity partnerships in enhancing brand authenticity. Johnson also shares insights into future campaigns and the brand's ongoing momentum in the competitive restaurant industry. Get ready to dig in. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When most people think of Land O'Lakes, they think of the butter in their fridge. But the reality is a $17 billion agribusiness powerhouse that feeds 100 million animals a day and touches every single point of the food value chain. In this episode, Heather Malenshek, SVP and CMO of Land O'Lakes, sits down to look beyond the dairy aisle. She dives deep into the company's unique cooperative model, the delicate balance of marketing across both B2B and B2C landscapes and why legacy brands hold a unique kind of cultural power. Malenshek also breaks down the Modern Rural Collective and Repicturing Rural initiative — a partnership with Getty Images born out of the stunning stat that two-thirds of rural Americans feel entirely misunderstood by mainstream advertisers. From busting myths about rural entrepreneurship to changing how the media portrays modern agriculture, Malenshek shares how Land O'Lakes is rewriting the narrative of America's heartland. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Day One Agency's efforts to capture Gen Z's attention with Adam Levine-inspired Chipotle campaigns and Webby-winning Converse launches have paid off: the midsize agency reported a 7.4% revenue increase for 2025. For CEO Josh Rosenberg, the key isn't about chasing every fleeting TikTok trend, it's about radical listening. In this episode, Josh sits down to discuss the delicate balance of keeping legacy brands like L.L. Bean modern without losing their core identity, and how they turned a viral internet meme into a massive, community-driven campaign for Chipotle. He breaks down why true authenticity is a brand's ultimate defense in the age of AI, how Day One's new editorial work helps clients navigate an increasingly complex cultural landscape and what the agency's signature "Day One Orange" says about their approach to fresh storytelling. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When Andre Ricciardi was diagnosed with terminal colon cancer, he didn't want a somber eulogy or a tragic retrospective. He wanted to be called an "idiot" for not going with his friend, Lee, to get a potentially lifesaving colonoscopy a year earlier.   In this episode, we sit down with Mekanism co-founders — CEO Jason Harris and Chief Creative Officer Tommy Means, and Andre is an Idiot director Tony Benna, who also worked alongside Andre at the creative agency, to discuss the documentary and the "Colonoscopy Reminder" campaign they launched to support the film and raise awareness of the illness,  The film is a masterclass in "humor in adversity," born from Andre's own desire to use his final days to shout a message from the rooftops: get your colonoscopy.   We explore the emotional tightrope of filming a friend's final act, the cultural impact the project had on their agency, and the incredible reception at Sundance. From the absurdity of the title to the life-saving advocacy work now being done in Andre's name, this conversation proves that while death might be a taboo subject, laughter is often the best way to start the conversation. It's a story of legacy, the power of creative storytelling, and the profound community bonds that form when we face our darkest moments with a smile.     campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this conversation, E.l.f. Beauty's Chief Brand Officer, Laurie Lam, gives us a glimpse into the foundation behind the foundation-maker, taking us through some of the innovative marketing strategies and campaigns that have defined the disruptive beauty brand's success and fueled its growth to a nearly $2 billion a year business. Lam shares insights into the company's unconventional history, its commitment to listening to consumer feedback, and how it taps into strategic partnerships and collaborations with notable figures onscreen, online and in real life to enhance its mission and brand relevance. We also discuss the role community engagement, social responsibility, and diversity plays in E.l.f.'s creative and advocacy work, and Lam shares advice for aspiring beauty professionals navigating the evolving landscape of the beauty industry. In a climate where many brands are just saving face with performative initiatives, E.l.f. continues to put its best one on while unapologetically tackling important issues that are not so e.l.fing pretty. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In a world that feels increasingly messy and contradictory, how do brands find a clear path forward? This week, we sit down with Marie Stafford and Emma Chiu, global directors at VML Intelligence, to explore the findings of their annual Future 100 report. The conversation dives deep into the cultural phenomenon of "dysoptimism," a state where consumers are bracing for a dystopian future while simultaneously craving practical reasons to stay hopeful. From the cyclical nature of fashion trends to the rise of "blunt communication," we discuss why brand honesty is the ultimate currency in a post-truth era. We also look at the role of AI in storytelling, emphasizing that while technology is a powerful tool, true creativity remains a fundamentally human endeavor. It's an essential look at how brands can navigate the complex, contradictory, and deeply human landscape of tomorrow. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Abstract: In this episode, we explore how PayPal Ads is transforming CTV from a black box into a revenue-driving channel by tying ad exposure directly to verified purchases. With its new Curated Ads offering and PayPal Ads ID solution, PayPal introduces financial-grade data and deterministic identity, giving marketers and CFOs something they have long lacked: clear, cross-platform proof of real business impact. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this weeks edition of Campaign Chemistry Rewind, we revisit an episode featuring NBCU's Karen Kovacs, which originally aired in April 2025. With the Super Bowl and Winter Olympics on the horizon, NBCUniversal is preparing for one of its biggest upfront seasons yet. In this episode, Luz Corona sits down with Karen Kovacs to unpack NBCU's multi-platform strategy — from the cultural dominance of Bravo to the growing importance of Telemundo in reaching Hispanic audiences. They also discuss lessons from past campaigns, how news continues to anchor audience trust and why emerging sports talent may be the future of brand storytelling. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In an era when we are more connected yet more distracted than ever, the greatest luxury isn't just a five-star suite — it's quality time. This week on Campaign Chemistry, we sit down with Anna Tomicevic, VP of global brands for Hyatt's Inclusive Collection. With a career spanning from Marriott to overseeing 11 distinct brands at Hyatt, Tomicevic has a front-row seat to the shifting tides of the travel industry.  From the rise of “zero-proof” cocktails for Gen Z to the integration of AI in trip planning, Tomicevic shares how Hyatt is moving beyond “table stakes” hospitality to curate experiences that actually matter — whether that's sound healing, swimming with turtles or leaning into the conversation card trend to facilitate conversation. We also dig into the brand's Time Here Is Worth More campaign, inspired by Hyatt's Time Rich Report, which revealed a staggering 82% of travelers are craving more quality time.  The sound bite "We are in the industry of happiness." The key takeaways AI is transforming the discovery phase across travel. Consumers are increasingly turning to generative AI such as ChatGPT for travel inspiration and initial research. Marketers must monitor how their brands show up in these AI-driven search engines and reshape their top-of-funnel discovery strategies accordingly. Anchor complex portfolios with a master brand. Managing 11 different brands within a single portfolio can dilute messaging. Hyatt used its loyalty program, World of Hyatt, as a powerful master umbrella to connect these diverse offerings and present a clear, unified value proposition to the consumer. Do the research. Hyatt didn't guess what its consumers wanted; the brand partnered with Wakefield Research to uncover hard data points  (i.e., 82% of people crave more quality time and they spend over 17 hours a week mindlessly scrolling on screens) and it directly fueled its Time Rich campaign. A great marketing campaign shouldn't just be an advertisement. It should actively reshape the product experience. Hyatt used the Time Rich campaign as a platform to physically alter on-property guest experiences, focusing on real-world presence and connection. Audit and amplify what you already do well. Sometimes you don't need to invent a new product; you just need to market the existing ones better. Through an internal audit, Hyatt discovered incredible, on-brand experiences already happening at their properties — like swimming with turtles or sound therapy under a sacred tree — that it simply wasn't talking about enough. Use strategic partnerships to enhance the brand mission. To execute its goal of fostering human connection, Hyatt is developing specific partnership pillars. For example, the hospitality brand is partnering with a brand to introduce “connection cards” with conversational prompts at their resorts, actively giving guests a tool to put their phones down and connect. Adapt to generational behavioral shifts. While all-inclusive resorts are famous for free alcohol, younger generations are shifting toward lower alcohol consumption. Forward-thinking marketers track these demographic shifts and adapt their offerings, which is why Hyatt is actively expanding its “zero-proof” beverage space to meet this new consumer demand. Meet the consumer where they are. Recognizing that modern travelers rely heavily on community forums, Hyatt began testing native ad placements on Reddit to insert itself authentically into the travel discovery conversation. With 70% of U.S. households streaming their content, CTV is a vital channel for lifestyle and travel brands. Hyatt leaned heavily into CTV for its recent campaign and saw massive engagement, hitting a 99% video completion rate. Standard search bars can be limiting and frustrating. By upgrading its website with an AI-powered search function, Hyatt allowed users to search by specific desires — such as “lazy river” or “golf course” — reducing friction in the booking process and catering to highly specific traveler intent. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you are a brand experiencing massive growth, your first instinct might be to just keep doing exactly what you've been doing.  Luckily for Thorne consumers, Mary Beech, the brand's chief growth officer, and Ivan Kayser, the CEO of Redscout, refuse to do anything but. In this episode, we're taking a fly-on-the-wall look at how Beech, Kayser and their teams worked together to define Thorn''s brand identity based on two key insights stemming from their joint brand research: the importance of Thorn''s clinical, scientific rigor and the consumer's deep desire for personalization.  They also share the secret behind their highly successful client-agency partnership, which starts with early morning breakfasts in Brooklyn, creating crystal-clear briefs and a simple golden rule: Don't hire jerks. Both Beech and Kayser also discuss their take on the brands that have successfully transitioned from challenger brands to innovative leaders within their industries simply by "breaking the rules.” The sound bite "Authenticity comes first versus fame." The stories Lana Condor and Misty Copeland tackle once-taboo topics in Thorne's new campaign Ciara and Thorne ‘level up' creatine marketing with new stigma-busting campaign Thorne debuts on-the-go products through cinema-esque ad featuring Ben Shelton The key takeaways Don't settle for complacency. Innovate for the benefit of the consumers. When a brand is experiencing high growth, the instinct is often to just repeat the exact same tactics. However, marketers should take the time to extract the underlying strategic lessons of why those tactics worked, which allows the brand to diversify its marketing mix and experiment with intentionality. Differentiate between category table stakes and true brand differentiators. Consumers will often state that certain product features like scientific excellence and rigor are essential. But what's important to the consumer does not always fuel brand differentiation. Marketers must position the brand against the insights that actually drive preference and interest. Define the brand's “vibe” for the upper funnel. Lower funnel marketing can easily rely on specific claims, product stats or transactional hooks. However, when shifting spend to upper funnel awareness, the messaging gets "vibier," requiring the brand to be crystal clear on exactly what they are communicating to the consumer. Design brand strategy for daily execution. A strategic positioning is useless if it just looks great on a wall or sits in a drawer. Brand strategy must have an orientation toward execution, providing tangible guardrails, messaging guidelines and tone directions so the creative teams can actually run with the work. Establish a strict “order of operations” for messaging. To maintain a cohesive strategy across all touchpoints, establish clear rules for how the brand speaks. For Thorne, the strategy was “know me, show me,” meaning the brand had to prove it had an understanding of the consumer first, and only then provide the scientific proof points in response. Target potential advocates, not just viable buyers. When conducting audience research, the goal should not just be finding out who you could target, but who you should target. Marketers should look for consumers whose behaviors, identities and motivations make them natural advocates and referrers for the brand. Prioritize relatability over sheer fame. When choosing brand ambassadors, avoid using celebrities simply as a stamp of quality or relevance. Thorne tapped into talent including Misty Copeland, Lana Candor and Ben Shelton, who have authentic stories and personal journeys of product discovery that the target audience can relate to and feel seen by. Build the brand foundation before bringing in talent. Launching a foundational brand campaign without a celeb forces the marketing team to crystallize their tone and message independently. By not letting talent become the foundation, the brand builds a strong core that subsequent ambassador campaigns can securely build upon. Treat agencies as an extension of your internal team. Brands should approach hiring agency partners with the same mindset as hiring internal employees. Rather than just chasing agencies with awards, hire nice, smart people who will make the team and the work better. As Beech states, “I don't hire jerks.” Avoid “garbage in, garbage out” briefs. Agencies cannot be expected to work miracles if the client hasn't defined the core problem first. Marketers must take the time to thoroughly prepare a brief, defining exactly what they want out of the work and what the expected business impact should be before handing it off to creative partners. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bongani Bingwa speaks with Dr Johan Thom, co-curator of Soil & Water and Professor of Fine Art at the University of Pretoria, about what to expect this Sunday (19 April) when NIROX Sculpture Park hosts A Concert for Water. The live performance will bring together music, poetry, and visual art to reflect on water as both a shared resource and a collective responsibility. 702 Breakfast with Bongani Bingwa is broadcast on 702, a Johannesburg based talk radio station. Bongani makes sense of the news, interviews the key newsmakers of the day, and holds those in power to account on your behalf. The team bring you all you need to know to start your day Thank you for listening to a podcast from 702 Breakfast with Bongani Bingwa Listen live on Primedia+ weekdays from 06:00 and 09:00 (SA Time) to Breakfast with Bongani Bingwa broadcast on 702: https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/36edSLV or find all the catch-up podcasts here https://buff.ly/zEcM35T Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio7See omnystudio.com/listener for privacy information.

In this day and age, the comments section on social media can range from community to chaos. On Reddit, all comments are welcome … as long as they adhere to the platform's community guidelines.  Brands, however, are held to higher standards. In this episode of Campaign Chemistry, Kris Kennedy, creative strategy manager at Reddit's in-house creative agency KarmaLab, discusses the importance of community and curiosity, particularly through platforms such as Reddit. In the world of advertising, Reddit is often viewed as the “final frontier”— a place of immense potential but one where the community isn't afraid to speak its mind. For brands to break through and truly form connections with users, Kennedy's critical advice is simple: Listen first, talk second. Kennedy also shares why creativity is always a "team sport," whether you're in an agency or in-house. We explore the surprising power of nostalgia, the role of AI in helping Reddit moderators keep communities safe and the power that Reddit holds in culture.  The sound bite "Listen first, talk second." The key takeaways Creativity is a team sport. Similar to traditional ad agencies, Kennedy shares why it takes a village to break through with strong ideas. Listen first, talk second. Brands should treat their presence on Reddit like a personal relationship. The best approach is to listen to the ongoing conversations first before trying to talk to the audience. Observe the context. Kennedy encourages marketers to channel their inner “Jane Goodall” and take time to watch the community. This helps brands understand what is being discussed around their brand, so they do not have to start from a blank page. Be a good dinner party guest. Kennedy compares engaging on Reddit to attending a dinner party — brands need to bring something to the table. They should avoid making the conversation entirely about themselves. Authenticity over trickery. Redditors do not inherently hate brands. Instead, they hate when brands speak out of context or try to trick users into thinking they aren't brands. Recontextualize existing assets. Marketers don't always have to invent brand-new assets for the platform. Similar to how a comedian adjusts their jokes depending on the venue (i.e., Chris Rock), brands can recontextualize their existing content to fit the expectations of a specific Reddit community. Leverage nostalgia authentically. Nostalgia is a very strong and consistent theme across Reddit. However, brands must approach it with authenticity and avoid trying to leech off of it too heavily. Understand that users age with the platform: People do not age out of Reddit; rather, the platform grows with them as their passions and needs change over time. Kennedy compares the Reddit experience to his own lived experience, from being a breakdancer to a new dad to a dad of a neurodivergent child. This evolution provides marketers with a unique opportunity to rethink how to leverage audience lifecycle marketing on Reddit. Start small. Instead of trying to grab all of Reddit's attention at once, brands should start small. It is recommended to begin with promoted advertising (with comments turned off) until the brand is ready to engage intentionally. Human moderators over everything. While AI and large language models are great at answering the "what," human intelligence is required to understand the "how,” Kennedy explains, tapping his own personal experience of navigating a close family member receiving a cancer diagnosis. Community conversations provide the diverse perspectives and emotional connections that AI cannot replicate. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In an industry where every brand is racing for a piece of the lifestyle pie, Brooks Running has stayed remarkably obsessed with one thing: the run. But as the running community undergoes a massive cultural shift—moving from solitary miles to a booming, community-driven movement—the brand is finding itself in a new position of influence. In this episode, Mike Peck, Vice President of Creative at Brooks Running, pulls back the curtain on Brooks' "Creative Lab," and explains why he feels he has the coolest job in the business and how his team operates like a nimble agency within a global brand.  We also dive into the brand's evolution, from its "Run Happy" roots to its recent high-impact campaigns and partnerships with running communities across the globe, as well as with high-profile runners, including the "superhuman" Cynthia Erivo, ahead of the Boston and London Marathons. Peck shares how Brooks balances technical performance with cultural relevance, the importance of showing up authentically (including in the social media algorithm), and why being "worthy of being cool" is all about staying true to the community that keeps them moving. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The 2026 Agency of the Year Awards was a night of high fashion, hard-won trophies and heartfelt reflections on what it means to lead in today's advertising and marketing landscape. In this special episode, we're coming to you live from the celebration, capturing the raw energy of the industry's biggest night. We dive into the deeper, personal side of the business, discussing the "small town" feel of the agency world and what it means to lead a high-stakes creative career. We also hear from the giants behind some of the year's most historic mergers and iconic campaigns. They reflect on retiring legendary brand names while keeping the creative fire lit, sharing secrets behind the work that broke the mold. It is a night about community, "addiction" to the craft, and the rule that defines the best in the business: never have the same year twice. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Soccer in America is no longer just "the sport of the future" — it is the business of the present. With the 2026 FIFA World Cup on the horizon, the landscape of fandom, brand partnerships and consumer behavior is shifting beneath our feet. In this special episode, recorded live at our annual Campaign Convene conference that took place on February 25, 2026, we step inside "The Business of Sports" featuring MLS CMO Radhika Duggal, BetMGM CMO Casey Hurbis and Havas Play North America SVP, sports marketing Jeff Gagne. Guest-hosted by MM+M managing editor Jack O'Brien, the group dissects how they are preparing for a "category-changing" moment in U.S. history. From the record-breaking opening weekends of the MLS to the strategic education of “newbie” sports bettors, the conversation provides a peek under the hood into how leagues are leveraging global hype to build local loyalty, and why the next two years will be the most critical window for sports marketers in a generation. The takeaways The growth of soccer in America is tied to historical milestones and current events. The 2026 World Cup is seen as a category-changing moment for soccer in America, especially for the MLS. A significant influx of new bettors is expected to enter the sports betting landscape during the World Cup. Education is key to navigating the betting landscape effectively. Influencer marketing is becoming increasingly important for sports brands to effectively reach wider audiences. Collaborative marketing strategies between brands and sports leagues can enhance consumer engagement. The future of sports betting in the U.S. looks promising, with continued growth expected. The sound bite "The World Cup is a category-changing moment." campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when a Puerto Rican superhero steps off the page and into the heart of a social movement?  For Edgardo Miranda-Rodriguez, creating La Borinqueña wasn't just about drawing capes and powers; it was about addressing a profound void in the stories we tell. As a graphic novelist and advocate, Miranda-Rodriguez has woven the real-world struggles, culture and resilience of Puerto Rico into a narrative that resonates across generations. In this episode, we explore the intersection of art, empathy and philanthropy. Miranda-Rodriguez shares how his commitment to authenticity has led to over a quarter of a million dollars in grants for Puerto Rican nonprofits and why he believes artists have a responsibility to be champions of diversity. The conversation also discusses the similarities with Bad Bunny's role in mainstream culture and seamlessly incorporates Puerto Rican narratives into his music in a similar fashion. From the dominance of manga in the West to the ethics of brand collaborations and the importance of maintaining independence, Miranda-Rodriguez provides a master class in connecting with the Latino community and using storytelling as a vehicle for genuine social change. The sound bite "I follow the news. I follow the stories." The key takeaways To move beyond performative representation, storytellers must immerse themselves deeply in the culture. Miranda-Rodriguez is constantly listening to local news, debates and public radio such as Radio Universidad to stay in tune with the latest in Puerto Rico. Marketers trying to reach specific communities must immerse themselves in that culture rather than relying on surface-level assumptions. Purpose and profit do not have to be mutually exclusive. Social responsibility shouldn't be an afterthought or a PR stunt to make a company look “less greedy.” Miranda-Rodriguez uses an entrepreneurial and philanthropic model where a portion of sales directly funds the La Borinquena Grant Awards to support nonprofits. Embrace nuanced intersectionality. The Latino community is not a monolith; it includes Asian, African, mestizo and white backgrounds. Miranda-Rodriguez intentionally designed his main character to be a Gen Z Afro-Latina to counter Eurocentric media portrayals and represent the underrepresented. Integrate real-world issues organically. Miranda-Rodriguez weaves actual social and economic issues — such as climate change, privatization and the Jones Act — naturally into his superhero plots. Brands should align with social causes in a way that feels organic to their narrative rather than forcing a heavy-handed history lesson. Partner strictly on shared ethical values. When choosing brand collaborations, Miranda-Rodriguez requires partners to have an ethical approach and to embrace equity organically. He protects his IP by rejecting lucrative offers from brands that approach him with disingenuous motives. Create mutually beneficial synergies in collaborations. A successful partnership elevates both parties. The Chocolate Cortés Campaign featured La Borinqueña on its wrappers, while the comic highlighted the chocolate brand's farm-to-table practices and charitable foundation. Adapt to audience shifts while keeping your core identity. Recognizing that younger generations (Gen Z and Gen Alpha) gravitate toward manga over traditional Western comics, Miranda-Rodriguez adapted his work into a "manga criolla" format. He leveraged his own experience with manga and its role in Puerto Rican culture and history to seamlessly connect both worlds. Acknowledge and leverage your privilege. Miranda-Rodriguez openly acknowledges his "light skin privilege" as a lighter-complexioned Puerto Rican man, using his platform to champion diversity and push narratives of equity not often seen in mainstream media. Marketers should assess their brand's position and leverage it to uplift marginalized voices. Authenticity doesn't require a massive corporate budget. A multibillion-dollar corporation is not vital to produce high-value, impactful content. An independent, small studio can create authentic stories and secure mainstream coverage by being unique, accessible and deeply connected to its mission. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In an industry often obsessed with the next quarterly report, Rethink has built a legacy by focusing on “good, not growth.” This week, Campaign sits down with Rethink global chief strategy officer and partner Sean McDonald for a dive into an agency culture that prioritizes independence and a fierce commitment to creative excellence. From the iconic It Has to be Heinz campaign to the genius of the Doritos collaboration with Walton Goggins to sliding in Canada's DMs on behalf of IKEA, McDonald shares how a "people-first" philosophy actually drives better business results. We dive into the "media plan as a trampoline" concept, the importance of inclusive creative processes with clients and why maintaining a healthy work environment isn't just a perk — it's the secret sauce behind some of the world's most awarded work. The sound bite "We set the standard in this industry." The key takeaways Replace "be brave" with confidence building. Ad agencies should abandon the self-indulgent sales tactic of asking marketers to "be brave.” Instead, agency partners must build client confidence by deeply understanding their internal operations, specific needs and legal boundaries. Prioritize sustainable agency "good" over rapid "growth.” Pursuing top-line revenue by accepting misaligned clients can damage an ad agency's core culture. Agencies must have the confidence to decline projects that conflict with their mission, which protects the team and paves the way for stronger, long-term brand partnerships. Consider a "relationship accelerator" format for client onboarding. Successful partnerships require a transparent, therapy-style onboarding session before executing campaigns similar to how Rethink begins new client relationships. Uncovering why the client chose the agency, past agency failures and client pet peeves preemptively prepares both parties for inevitable future challenges. Pitch iterative concepts instead of polished decks. Agencies should avoid presenting massive, finalized pitch decks. Instead, present strategic hypotheses as conceptual "shallow holes" and collaborate directly with clients to refine ideas without wasting resources on early-stage polish. Leverage the media plan as a creative trampoline. Simply fulfilling a media plan takes client budgets for granted. Marketing teams should use the media plan as a launchpad to generate cultural impact, constantly seeking innovative ways to outperform the initial media investment. Adopt a "go then grow" model for real-time marketing. To capitalize on cultural moments, launch a limited minimum viable product to test audience interest. Agencies can scale based on demand, similar to launching the "Seemingly Ranch" condiment as a limited release before securing mass retail distribution initiated by Walmart. Identify the shared belief between brand and consumer. A brand declaring its own superiority aka “it has to be us” is not enough True strategic success requires uncovering a shared belief and identifying the specific, authentic reasons why target audiences feel compelled to choose the product. Build pre-existing trust for agile campaign execution. Lightning-fast, real-time marketing — like altering beer cans to react to a viral sports moment seen in the Coors Lights Out execution — demands rapid navigation of legal and sponsorship constraints. This agility is only possible when ad agencies and brands have established years of mutual respect and trust. Embrace humility and peer review in marketing strategy. Elite strategic minds avoid working in silos or pretending to have all the answers. Leveraging rigorous peer review and team collaboration eliminates the pressure of "knowing," uncovers comprehensive insights and prevents culturally insensitive missteps. Recruit ad agency talent with a strong "bullshit meter.” When scaling marketing teams, prioritize candidates who are authentic, honest and willing to challenge mistakes. Combining this straightforwardness with a genuine drive to set industry standards cultivates an unstoppable agency culture, according to McDonald. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Who are the newest marketers changing the game and what do they have to say about the industry? Last week, Campaign celebrated its first Spark Awards, an initiative to spotlight emerging marketers with under five years of experience who demonstrate creativity, agility and new perspectives. From scripting segments of NBC's Saturday Night Live 50th Anniversary Special to writing and art-directing Nickelodeon's Emmy-winning 2023 worldwide rebrand spot, Spark's 2026 honorees show promise of sparking industry change. In this conversation from Campaign's annual Convene conference, reporter Julia Walker sits down with Davonte Anthony from McKinney, Lauren Dismond from BarkleyOKRP and Amanda Cornell from Ally Financial gives us a look at the inspirations and challenges established marketers should be aware of, should they want to lend a hand down to those emerging in the industry. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, we revisit a conversation from last August when we first sat down with Justin Thomas-Copeland, who was in his first 100 days as the new CEO of the 4As. We get to catch up with Thomas-Copeland again at our annual Convene conference on February 25th in NYC for the highly anticipated session, State of the Nation. In this conversation, the new CEO discusses his transition into leadership and his vision for the future of the advertising organization that services ad agencies. He discusses the need for agility in serving members, with a focus on developing next-gen talent, driving human ingenuity, enhancing community engagement and lastly, leveraging technology to better deliver 4As offerings. Thomas-Copeland also shares his take on the future of awards in the industry, the impact of entertainment and influencers on the ad industry and what brands he thinks are driving the future of marketing.The Takeaways Grace is essential when transitioning into new positions, especially in leadership roles.   Talent development, incorporating technology and community engagement are amongst the key focuses for the 4As moving forward.   Copeland aims to foster a culture of human ingenuity within the industry. Agencies need safe spaces to learn and grow, especially in the age of AI.   Talent management is a key concern for agencies.   Brand building must adapt to new consumer behaviors. There used to only be ad agencies to execute brand messaging; today, there are a variety of services and specialized agencies to choose from.   Technology is reshaping the competitive landscape.   Awards need to evolve with industry standards and the incoming wave of new creatives who care less about awards and more about brand purpose and effectiveness.   The entertainment industry and the creator economy are changing marketing dynamics. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The countdown is on. With only two weeks to go until Campaign Convene, marketers are getting their passes ready for Campaign's one-day conference in New York City. In this episode, editor Luz Corona sits down with Campaign data journalist Cecilia Garzella to peel back the curtain on the programming and themes defining this year's gathering for marketing and advertising professionals.They dive into a jam-packed agenda featuring 11 high-impact sessions, ranging from the “State of the Nation” to complex legalities of bold, innovative campaigns to the possibilities of AI in marketing. It's not just about the big names, though; it's about the next generation of big names. The duo discusses the inaugural Spark Awards, celebrating 20 honorees who represent the most vibrant emerging talent in the field today, to be celebrated during a reception following the conference.This year's theme, Rewired for Relevance, was created to inform marketers on major industry challenges and drive inspiration to keep brands and marketers at the forefront of creativity and innovation. Key topics include AI, sports, the creator economy and more.Registration is open now — head over to campaignUSconvene.com to secure your tickets and join us in NYC.Interested in reading up on the speakers, topics and brands featured in the lineup? Check out past coverage that paved the way to this year's Campaign Convene for a preview. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In an industry often obsessed with the "new," Arnold stands as a titan with an 80-year legacy. However, staying relevant for nearly a century requires more than just history; it requires strong commitment in maintaining relationships and building trust with clients.In this episode, Arnold CEO George Sargent joins host Emma Thumann to pull back the curtain on how the agency fosters a culture where it's "safe to be brave." From the recovery of the post-pandemic landscape to balancing the integration of AI without losing the human spark, George explores why curiosity remains the most valuable asset for any marketer. We dive into the resurgence of humor in advertising, the necessity of in-person chemistry for building trust and why the most successful creative solutions are born from deep, long-term partnerships. Whether you're a seasoned leader or emerging talent, George's insights on leadership and adaptability offer a masterclass in navigating the shifting tides of modern marketing. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Liquid I.V. wants you to “take a look at your pee” this Super Bowl and beyond.The powdered hydration brand appeared last night on America's “biggest stage,” a la singing toilets, to encourage viewers to pay attention to the major signs of dehydration, particularly during bathroom breaks.On this episode of Campaign Chemistry, Liquid I.V. CMO Stacey Andrade-Wells joins immediately after the Big Game to give us a behind-the-scenes look at the brand's journey to its big Super Bowl debut. The sound bite"Could I have imagined that I would be putting singing toilets on the Super Bowl? No, certainly not.” campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On February 8, “the world will dance” to Bad Bunny's Super Bowl halftime show. But for the Hispanic and Latino community, the sight of a global superstar — with a Spanish-only album currently dominating the charts and, most recently, the Grammy Awards — performing on America's “biggest stage” holds a different meaning against the backdrop of a volatile anti-immigrant climate.In this episode, host Luz Corona sits down with Orcí CEO Marina Filippelli and EchoCultura Consulting founder Michael León-Rivera to discuss the cultural weight of Bad Bunny's performance at the Super Bowl and his recent Grammy wins, framing him as a symbol of the “contradictions in Puerto Rican identity.” The group also digs into a ThinkNow study regarding the impact of immigration raids on Hispanic consumer behavior as the sobering data demonstrates the decline of “The American Dream” and how it has led to shifts in shopping habits, including a decrease in in-store visits due to fear and community tension.Lastly, the group provides insight into how they are staying grounded as Hispanic leaders while navigating a polarizing news cycle.The sound bite“The consumers are much more complicated than we make them. We want them to fit within our psychographics, but we need to remember that many Hispanics live in mixed-status households." The key takeawaysWhile anyone can buy media reach, real brand love and loyalty are built through actions, respect and a deep understanding of what the consumer is facing.Turning away from multicultural consumers because the conversation feels “too complicated” is dangerous. Inaction allows competitors to capture the loyalty of rising generations such as Gen Z.Brands should focus on making progress rather than achieving “perfection.” Moving forward with small, honest actions aligned with core values is more effective than remaining frozen in fear.Recent data shows a sharp decline in patriotism and optimism among U.S. Hispanics. Marketers must recognize that the traditional “American Dream” narrative may no longer resonate as it once did.Socio-political events, such as immigration raids, directly influence shopping habits. Fear can lead to a reduction in in-store visits and a general pullback in economic spending.There is often a tension between corporate shareholder priorities and a brand's mission. Marketers must navigate these “internal contradictions” to ensure the brand's public image remains human-centric.Multicultural marketing is not Illegal. Despite the current political climate and fears of backlash, it is critical to remember that specifically targeting and supporting multicultural communities is a legitimate and necessary business practice.Figures such as Bad Bunny serve as a “pedestal” for the community. When a trusted voice speaks on values like love and empathy, it carries more weight than a traditional brand message.Hispanic households are frequently multi-generational. Younger, more socially conscious members often influence the shopping patterns and brand perceptions of the entire household.In a volatile news cycle, consumers want to feel understood. Approaching marketing with empathy and compassion helps brands maintain a connection even when consumers feel insecure or unsure about the future.The reference links =Immigration Raids Impact Study by ThinkNowStanding Together: An Evening of Solidarity Fundraiser on February 20, 2026Thought leadership from Rivera:The Curious Case of Puerto Rico Within the Marketing LandscapeWhat Brands Can Learn From the Power of Latinx Superheroes More Than Family and Soccer: Why HHM Campaigns Can Feel HollowCampaign US Super Bowl coverage campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In an era where consumer attention is more fractured than ever, the traditional "ad" is no longer the cure-all for a brand's woes. This week, BBDO Worldwide's Nancy Reyes, global president and CEO, and Chris Beresford-Hill, global chief creative officer, join Campaign Chemistry to pull back the curtain on the agency's next chapter.Following a whirlwind of acquisitions and industry shifts, the leadership duo discuss the much-needed evolution from "creative department" to "business partners." They dive deep into the necessity of upskilling talent for the AI age, the reality of dwindling brand loyalty and why the most successful creatives of the future will be the ones who understand the ins and outs of the client's business. The sound bite"Creatives need to think beyond just making campaigns."The key takeawaysCreativity should solve business problems, not just create ads.Understanding how a business makes money is crucial for success in advertising, especially when working at ad agencies.The future of advertising requires a blend of creativity and business acumen.Brand loyalty is diminishing in a fragmented market.Emerging talent should focus on being business-minded to thrive in the industry. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it take to lead one of the most prestigious award brands in the creative world? For CEO Nicole Purcell, it's based on humility and hospitality. Purcell joined Prometheus Global Media 15 years ago to lead the annual event and has since transformed the Clios into a multi-industry powerhouse spanning sports, music, health and entertainment along with creating rich content that highlights today's creatives. In this episode, Purcell discusses her "hospitality first" leadership style — inspired by Danny Meyer's Setting the Table — and why she believes every CEO must be a creative at heart. She also gives us an exclusive look at the upcoming Clio Creators Awards, the brand's new venture into the influencer space, and explains why, in an AI-driven world, physical experiences and human connection are more valuable than ever. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We often talk about creators as artists or entertainers, but the reality in 2026 is much simpler: Creators are small business owners. In this episode, Tim Sovay, chief partnerships officer at global influencer marketing platform CreatorIQ, breaks down the monumental shift from simple influencer posts to complex creator commerce. The conversation explores why micro-influencers are seeing a resurgence in a world craving authenticity, and why legacy brands such as Gap are finding new life through creator partnerships. Brands face an equally significant challenge: shifting their focus away from “celebrity” influencers and instead identifying the micro-communities that are the true source of strong engagement.Sovay also dives into the logistical hurdles facing the industry — specifically the “messy middle” of marketing workflows — and how AI is poised to streamline everything from discovery to payments. The sound bite"Every brand became an e-commerce brand overnight."The takeawaysMicro-influencers are gaining traction again due to their higher engagement rates.Brands need to integrate creator marketing into their overall strategies.The constant delay of creator payments are impacting creators' businesses.AI will play a crucial role in streamlining marketing workflows.Brands must focus on building long-term relationships with creators, versus one-off projects.The rise of creator commerce is reshaping marketing strategies.Understanding ROI is essential for both brands and creators.Legacy brands such as Gap are making a comeback in the creator space. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When it comes to the world of outdoor apparel, the marketing landscape can often feel like a "sea of sameness" — with endless shots of conquering mountain peaks and intense, solitary struggles against the elements. But for Columbia Sportswear, the outdoors isn't just about survival; it's about enduring conditions that'll warm your heart to great experiences while keeping bodies warm (or cool) in the process.In this episode, Matt Sutton, SVP and Global Head of Marketing at Columbia Sportswear, joins us to dissect the legacy brand's massive relaunch, its first in over ten years. We dive into the company's rich history, rooted in resilience and founded by a family escaping Nazi Germany, and how that grit translates into their modern day movements. Matt explains the strategic pivot to inject humor and irreverence back into their campaigns to cut through the noise, the challenges of maintaining brand identity in a changing climate, and how they are gearing up for the 2026 Winter Olympics with the US curling team.Get cozy and have a listen. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As the curtain closes on 2025, the marketing and advertising landscape looks fundamentally different from what it did 12 months ago. It was a year where “impossible” comebacks became reality — led by the butter-soaked resurgence of Red Lobster — and where the “creative agency of record” model was tested by bold new partnerships such as JCPenney and Mischief.In this special year-end wrap-up, the Campaign US editorial team dives deep into the stories that moved the needle. From the legal battles over AI in Hollywood to the investigative ripples caused by the Cannes awards fallout, we examine the moments that sparked debate in the C-suite and the Slack channels alike. We also take a hard look at the evolving creator economy, the shifting value of industry awards and the resilience of the workforce amidst a year of significant layoffs. The sound bite"2026 is going to be a busy year."The articlesThe Social Skinny: Disney, Universal become first Hollywood giants to file AIFrom a popular CEO to viral seafood boils: The story behind Red Lobster's biz comebackIn the post-bankruptcy chapter of its story, JCPenney names Mischief as its new creative agencyHavas and World Vision's Lessons of Shame under scrutiny after Cannes Lions winOmnicom completes acquisition of IPG, creating world's largest ad holding company‘Tracking Bad Bunny' team hopes Grand Prix win inspires people to find Puerto RicoREVEALED: The most-awarded brands, campaigns and agencies across the worldZulu Alpha Kilo's new promo, even hardened criminals draw the line at fake case studiesAnomaly's parody-style ‘Greatest Hits' ad to woo intern applicants is a bangerInside the creator economy's late payment crisisIn new Sweethearts campaign, till death do us part no longer holds weightCampaign US unveils new editorial team under leadership of Luz CoronaThe takeawaysAI's impact on the entertainment industry is significant.Red Lobster's comeback highlights the power of marketing on the bottom line.JCPenney's partnership with Mischief signifies a new direction in bold partnerships.Controversies surrounding awards are reshaping industry standards.Creators are increasingly taking control of their narratives.The importance of ethical practices in advertising is growing.Self-deprecating humor in ads resonates with audiences.2026 promises to be another transformative year for the industry. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Home. It's a simple word, but it holds a lot: safety, stability, a foundation for the future. Habitat for Humanity has spent nearly 50 years building homes and communities across the globe, impacting millions of lives. Despite its history and extensive reach, the organization is focused on ensuring its message remains clear, accessible, and inspiring to new audiences. This effort is critical as Habitat for Humanity sets an ambitious goal: to help 50 million more people in the next three years.This week, we talk with Amy Dunham, chief communications officer at Habitat for Humanity International, about the major brand refresh designed to combat misconceptions and broaden the understanding of their global mission. Dunham shares why "participation is a superpower," how the org uses emotional storytelling to convey the true meaning of home, and the unique challenges and deep rewards of leading communications for a nonprofit facing complex issues like the global housing crisis. The sound bite"Housing insecurity can happen in a flash."The takeawaysHabitat for Humanity has been around for almost 50 years, helping 65 million people.The organization works in over 60 countries, focusing on various housing-related issues.The brand refresh aims to clarify misconceptions about Habitat's work, particularly that it gives away homes.Emotional storytelling is crucial in connecting with audiences about the importance of home.The nonprofit sector faces unique challenges, including funding and measuring social impact.The organization is focused on helping 50 million people over the next three years. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pinterest's VP of global creative explains why trend fatigue is real, the mainstream is fading and what brands need to understand about how people are discovering — and reshaping — culture today.The era of one-size-fits-all trends is over. What's replacing it is more personal, more emotional and far less interested in mass appeal. As Xanthe Wells, Pinterest's VP of global creative, explains, today's audiences aren't chasing what's popular — they're curating what actually resonates.In this episode of Campaign Chemistry, Wells joins us to discuss Pinterest Predicts 2026, the platform's annual report forecasting what's coming next based on insights from more than 600 million monthly users. We explore why nonconformity, emotional comfort and grounded optimism are shaping the next wave of culture — and what trends such as Glitchy Glam, Cabbage Crush and Laced Up reveal about how people are using inspiration as a form of self-preservation rather than self-promotion.The conversation also digs into what this shift means for advertisers. With trends moving faster but lasting longer, Wells shares how brands can use predictive insights not to chase hype, but to show up earlier and more authentically — meeting audiences with intention instead of manufactured FOMO. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For years, the advertising industry has been obsessed with "purpose." It was the golden ticket for brands looking to connect with a younger, more conscious generation. But somewhere along the way, the message got muddied by empty promises and shiny PR campaigns that lacked real-world substance. According to Amy Williams, the founder and CEO of Good Loop, that version of purpose-led marketing is officially dead. In this episode of Campaign Chemistry, Amy joins us to chart the path forward. She shares her journey from a disillusioned ad creative to the founder of a B Corp that has raised millions for charity by reimagining the value exchange between brands and consumers. We dive into Good Loop's groundbreaking partnership with IAS to tackle the industry's carbon footprint, the reality of "greenwashing," and why she believes LinkedIn has become the most underrated tool for business growth. The sound bite"Purpose-led marketing is dead." campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For years, the retail playbook was simple: Cut the price, drive the sale. But in the age of AI, the playbook is changing every day.And while Black Friday and Cyber Monday (BFCM) are still the biggest shopping days of the year, the strategies driving them are shifting beneath retailers' feet as brands try to keep up with the rapidly evolving consumer habits fueled by technological advancements.In this episode, we sit down with Jamie Domenici, CMO of Klaviyo, a marketing platform for e-commerce businesses, to dive into the evolving consumer psyche, explaining how customers are moving beyond just chasing discounts. She details the immediate, massive impact of agentic AI on consumer habits, forcing brands to be quicker, smarter and more adaptable than ever before. Domenici outlines how businesses must shift their focus from single-transaction sales to building deep, lasting customer relationships through personalization tactics and make an effort to gain a deep understanding of what truly drives purchase decisions in the new era of retail.The key takeawaysAI is transforming the shopping experience, making it more personalized and efficient.Consumers are spending earlier this holiday season, indicating a shift in shopping habits.Based on consumer behavior, brands are moving away from deep discounts and focusing on building customer loyalty.Brands must capture every interaction with customers to enhance their shopping experience.The pandemic significantly accelerated the shift toward digital shopping and consumer engagement.Creative marketing and brand identity remain crucial in a world increasingly driven by AI.Consumers are spending more time on product views, demonstrating a focus on purchase consideration before the final transaction.The future of retail will be shaped by how well brands adapt to AI and consumer expectations. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dee Reddy and John Caddell were back for the Last Word on Music where they had all the details of revival of Take That's Circus Tour. They also spoke about Madonna's return to Warner Records and her back catalogue.To catch the full conversation, press the 'play' button on this page.

Famed for starting a Doors covers band to supplement income performing their own music, Field Music's David Brewis says it shouldn't come as a surprise. Despite sharing rehearsal spaces with 2000's mainstream indie bands The Futureheads and Maximo Park, the Brewis brothers had no interest in pleasing anyone else; only making music for themselves. Coming up to 20 years since their debut album, the Sunderland trio have nearly always done everything in-house, from self producing albums to driving themselves on tour. David has put his high level maths ability to good use on tour balance sheets while his brother Peter took what he learned working at youth centres to task in their band life. They play in London, Leeds and Sunderland to celebrate their anniversary in November, find more info and tickets at https://field-music.co.uk/ Get yourself some top class Shure microphone gear: https://shu.re/3YhV7p2 DistroKid makes music distribution fun and easy with unlimited uploads and artists keeping the ENTIRETY of their revenue. Get 30% off the first year of their service by signing up at https://distrokid.com/vip/101pod Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the XS Noize Podcast, host Mark Millar is joined by Peter Hooton, frontman of Liverpool legends The Farm, to discuss their first new studio album in over 30 years — Let The Music (Take Control), out June 20th, 2025, on Modern Sky. Known for their chart-topping debut Spartacus and iconic singles like “Groovy Train” and “All Together Now,” The Farm were key players in the indie-dance movement. Now, the original lineup returns with a powerful, feel-good record rooted in the same DIY ethos and social conscience that first defined them. Peter talks about the creative spark behind the new album, the band's role as outspoken campaigners, and the legacy of their most enduring anthem. We also cover: The influence of football terrace and Balearic culture, Reuniting all five original members, Why Let The Music (Take Control) feels like both a statement and a celebration. Don't miss this inspiring conversation. Listen to episode #231 of the XS Noize Podcast  Or listen via YouTube | Apple Podcasts | Spotify | Amazon Music | RSS – Find The XS Noize Podcast's complete archive of episodes here. Previous XS Noize Podcast guests include legends and trailblazers such as Snow Patrol, John Lydon, Will Sergeant, Ocean Colour Scene, Gary Kemp, Doves, Gavin Friday, David Gray, Anton Newcombe, Peter Hook, Razorlight, Sananda Maitreya, James, Crowded House, Elbow, Cast, Kula Shaker, Shed Seven, Future Islands, Peter Frampton, Bernard Butler, Steven Wilson, Travis, New Order, The Killers, Tito Jackson, Simple Minds, The Divine Comedy, Shaun Ryder, Gary Numan, Sleaford Mods, Michael Head — and many more.  

The Matlock reboot is huge! Are you watching? I've been trying to have Matlock actor Jason Ritter (also known for Parenthood, Gravity Falls, Joan of Arcadia, etc) back on Really Famous after this excellent talk from 2019 but we just haven't worked it out yet, so I thought, let's enjoy this one that we already have on the books! You'll hear us talk about: Parenthood - why he loved it, which scenes made him cry (as a viewer!) People, perfection and the real deal The downside of potential Growing up with a very famous dad (actor Jason Ritter) What happened after his dad died Embarrassment and the Golden Rule Why he stopped drinking AA ADHD Therapy Fame (then vs. now) Our favorite TV shows The Bachelor The Carbonaro Effect Game of Thrones A few of his heroes who were guests on Really Famous: Joe Mantegna Michael Ian Black Michael Carbonaro # Watch Jason and me in an exclusive (fun!) video: https://youtu.be/g1kAuybvmqw  # Jason and me behind the scenes: https://really-famous.com/now/jason-ritter # Shop with my Amazon link to support Really Famous: https://www.amazon.com/shop/reallyfamous # Thank you soundBOX:LA studio for hosting us! https://www.soundboxstudiola.com/ # Tell me: Do you listen to the little treats at the very end of many episodes? Let me know: reallyfamouspodcast@gmail.com Share your thoughts! Email me reallyfamouspodcast@gmail.com Join my Special Insiders Group  Connect with me and get behind-the-scenes scoop on social media:  Instagram Facebook TikTok Shop on my Amazon Storefront to: Support the show! Get really cool stuff! Amazon.com/Shop/ReallyFamous Connect with me: Subscribe to Really Famous on YouTube: YouTube.com/ReallyFamous Follow me on Instagram: @karamayerrobinson Follow me on Twitter: @kara1to1 Follow me on Facebook: @karamayerrobinson Follow me on TikTok: @karamayerrobinson Live events notification: really-famous.com/contact Everything! https://linktr.ee/reallyfamous  Celebrity interview by Kara Mayer Robinson. Music - Take a Chance by Kevin MacLeod - incompetech - Creative Commons

Is African music finally getting the global recognition it deserves? And who's going to be the next breakout star?Abdul Abdullah is a Ghanaian American culture entrepreneur and founder of Accra's AfroFutures Festival Paola Ndengue is a specialist in media and the creative industries.Mmeli Hlanze is one half of Antidote Music, a music label and artist management company based in Eswatini. Hosted on Acast. See acast.com/privacy for more information.

It's Lisa Simpson! Yes, Emmy-winner Yeardley Smith is the voice of smart, spunky Lisa Simpson on The Simpsons. For the last 30 years. Wow! Yeardley is also an on-air actor (remember her from City Slickers, Herman's Head, The Legend of Billie Jean and Maximum Overdrive?). And she co-hosts the true crime podcast Small Town Dicks. Tune in! Subscribe! You'll hear Yeardley talk about: perfectionism success living up to your potential (or not) not being accepted to college Bill Murray's secret phone number winning an Emmy (and not feeling how you'd expect) on-camera work vs. voice work agents therapy publishing a book internal vs. external success getting hugged in the supermarket true crime her podcast, Small Town Dicks being a French-born actress (sort of) Join us! Then head to YouTube.com/reallyfamous to watch our fun little video.   Shop with my Amazon Influencer link ➤ https://www.amazon.com/shop/reallyfamous   LET'S BE FRIENDS! Connect with me on: Instagram: @karamayerrobinson https://www.instagram.com/karamayerrobinson/ Twitter: @kara1to1 https://twitter.com/kara1to1 Facebook:   @karamayerrobinson https://www.facebook.com/karamayerrobinson YouTube:   Really Famous https://www.youtube.com/ReallyFamous # WATCH Yeardley & me recording a video. (Subscribe now to my YouTube channel!) https://youtu.be/hfr5Cda6I0U   # SEE pictures of Yeardley Smith & me behind-the-scenes! https://www.really-famous.com/now/yeardley-smith  # Donate $1 or $3 or $10 to Really Famous and get a shout-out from me on the show: Patreon.com/reallyfamous or ReallyFamousPodcast.com/donate # JOIN MY (FREE!) SPECIAL INSIDERS GROUP https://reallyfamouspodcast.us17.list-manage.com/subscribe?u=f61df6c5ebb2b3fad24db6558&id=47e8c674d1   Celebrity interview by Kara Mayer Robinson. Music - Take a Chance by Kevin MacLeod - incompetech - Creative Commons

In this one-shot we're playing Masks: A New Generation by Magpie Games, and I hope you enjoy our Super-heroic Queerdo shenanigans! It was incredible to get to run this game of all NB's in a system that I really enjoy, and I'm looking forward to playing with them again soon. Thanks to our first time guest on Hammpod, Justin aka @soyouwannabeadm who was a blast to get to play with and you can find them at linktr.ee/soyouwannabeadm; as always, it was a ton of fun getting to play with Woody and hopefully they'll be back with us for more Werewolf and other games soon; and finally, it was great to have Alana on the pod again and you can find them at @spectralcraftdice and https://spectralcraftdice.ca for all your dice needs! Music: Take a Chance, Dangerous, and Clenched Teeth by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Alan Cumming has an FAQ page on his website. That's because he's been interviewed so many times and he's done with the same old questions. That's actually perfect for me because I can't stand same old questions. But! He has done so many things (mastered theater, won a Tony, starred in hit TV series like The Good Wife -- he played Eli Gold -- and Instinct, starred in everything from Doctor Who to Sex and the City and Spy Kids, co-hosted the Tonys, made albums, received 40+ awards for his humanitarianism, got 3 honorary degrees, holy moly, the list goes on!) that I felt overwhelmed. Where was I going to go with this interview? Then it hit me. Proverbs. Listen now and you'll know exactly what I mean. And off we go... Get Alan Cumming's memoir: https://amzn.to/3wfJgNT  Watch a bonus clip with Alan Cumming and me: https://youtu.be/zuaCEXsIVyg The Good Wife: CBS https://amzn.to/3OzsUWY  Schitt's Creek: https://amzn.to/3SZDwRH  Shop my new Amazon Influencer storefront: https://www.amazon.com/shop/reallyfamous   ## Subscribe to Really Famous on YouTube: https://www.youtube.com/channel/UCbR3_S40FqVaWfKhYOTneSQ?sub_confirmation=1 Watch my bonus Q&A with Alan Cumming on YouTube: https://youtu.be/TooQixM9NTY  Fun GIFTS for TV + film lovers: https://www.amazon.com/shop/reallyfamouswithkaramayerrobinson # GET IN TOUCH: Insider news - ReallyFamousPodcast.com/contact Instagram - @karamayerrobinson Facebook - @karamayerrobinson Subscribe to my YouTube channel - YouTube.com/ReallyFamous Email - reallyfamouspodcast@gmail.com # Celebrity interview by Kara Mayer Robinson. Music - Take a Chance by Kevin MacLeod - incompetech - Creative Commons

资深DJ有待介绍爵士乐发展史上各流派和代表人物，深入浅出，雅俗共赏。

Hip House, a raw hybrid of rap and house music, was popularized in Chicago by local DJs and producers circa 1986. This driving thumping music reached prominence in 1989 and by then spread to Jersey, Washington, Toronto, the U.K., and beyond.DJ Rhythm Dee takes you on a trip jacking to the sounds of Fast Eddie, Mr. Lee, Tyree Cooper, Kool Rock Steady, Doug Lazy, The Wee Papa Girl Rappers, and much more!Jack To the Sound of The Underground!PLAYLIST1. MOVE YOUR BODY -TYREE F/JMD2. PUMP YOUR BODY - MR. LEE3. TURN UP THE BASS - TYREE F/KOOLROCK STEADY4. TURN IT UP - MR. LEE5. LET'S GET HYPED - KOOL ROCK STEADY6. IT'S MY BUSINESS - MR. LEE7. GET UP - FAST EDDIE F/SUNDANCE8. ACID THUNDER - FAST EDDIE  9. HIP HOUSE - FAST EDDIE10. LET'S GO - FAST EDDIE11. HARDCORE HIP HOUSE - TYREE12. I CAN DANCE - FAST EDDIE13. AIN'T WE FUNKIN NOW - JULIAN "JUMPIN" PEREZ/KOOL ROCK STEADY14. JACK 2 THE SOUND - FAST EDDIE 15. YO YO GET FUNKY - FAST EDDIE16. LET THE MUSIC TAKE CONTROL - TYREE17. GET BUSY - MR. LEE18. COME INTO MY HOUSE - QUEEN LATIFAH19. RUN THE RHYTHM - THE QUEEN OF GHETTO MADNESS20. HEAT IT UP - THE WEE PAPA GIRL RAPPERS21. THIS BEAT IS TECHNOTRONIC - TECHNOTRONIC22. PUMP UP THE JAM - TECHNOTRONIC23. AHH GET IT - DOUG LAZY24. PLANET E - KC FLIGHT

In this episode of Musicians vs the World, we talk with Adam Lukas and James Everingham, the incredibly creative composers behind the music to the BBC's Frozen Planet II. We're going to do a deep dive into the inspiration and composition techniques they used when creating their beautiful score and we'll also chat about their experience collaborating with Norwegian singer, songwriter and record producer, Aurora in this project. TOPICS INCLUDE: · Vomiting birds and baby seals · Collaboration with Aurora · The theme should be “giving” to the rest of the score for cohesion · Creating a sound palette – what is the core of your project? · How a chord progression can grow throughout a large project · That first view of a scene…where to begin? · The more you prepare before a project, the more fun you'll have at the end of it · Working with Spitfire to create “Fractured Strings” · What does Ice Sound like in Music · Take care of your mind, and keep composing https://www.adam-lukas.com/ https://www.jameseveringham.com/ https://www.bleedingfingersmusic.com/ https://www.spitfireaudio.com/ https://frostedlens.com/musicians-vs-the-world/f/frozen-planet-ii-behind-the-music

Xolo Maridueña (Blue Beetle, Cobra Kai, Parenthood) can't promote his new DC superhero film Blue Beetle because of SAG-AFTRA strike restrictions, but you can still get to know him offscreen. Take a listen to this talk Xolo and I taped a couple of years ago, when Netflix's Cobra Kai was all the rage. In this pre-recorded talk, Xolo answers your burning Cobra Kai questions. Plus we talk movies, his Mexican, Cuban, Ecuadorian roots, moving out of his parents' house, what Billy Zabka and Ralph Macchio are REALLY like, and more. What a fun guest! You'll really like him. We get into: All your Cobra Kai questions Cobra Kai seasons 3 and 4 Playing Miguel Cobra Kai vs. Miyagi-Do Who's the good guy + who's the basd guy The Karate Kid movie Billy Zabka, Ralph Macchio and the fab Cobra Kai cast 80s references and nostalgia If he does his own karate stunts Playing Victor on Parenthood Steve Buscemi, John Leguizamo, Oscar Isaac, Shia LaBoeuf, Hillary Swank, Steve Carell land more The Godfather, Pulp Fiction, Ferris Bueller's Day Off, One Flew Over the Cuckoo's Nest and more Fargo, American Horror Story, Ozark and more Xolo's Latinx and Aztec roots and the meaning of his name His best friends, including one guy you know! Miami humidity Being a foodie, actor, writer and more The writing process - and its horrors! What he wants to do for the rest of his life SWEET! Watch Xolo & me on YouTube: YouTube.com/ReallyFamous Cobra Kai (10 min)      https://youtu.be/Qf9cotRfEOc Full (52 min)               https://youtu.be/xLnQI0Pjn3Y Watch Xolo on Cobra Kai, on Netflix: https://www.netflix.com/title/81002370   reallyfamouspodcast.com/live-shows # GET IN TOUCH: Insider news - ReallyFamousPodcast.com/contact Instagram - @karamayerrobinson Facebook - @karamayerrobinson Twitter - @kara1to1 Subscribe to my YouTube channel - YouTube.com/ReallyFamous Email - reallyfamouspodcast@gmail.com # Donate $1 or $5 or anything you like to Really Famous and get a shoutout from me on the show - ReallyFamousPodcast.com/donate # Celebrity interview by Kara Mayer Robinson. Music - Take a Chance by Kevin MacLeod - incompetech - Creative Commons

Jenna Lyons, the J. Crew icon who dressed Michelle Obama and new Real Housewives of New York cast member, opens up about self-doubt, divorce, being a single parent, therapy, reinvention, style, her HBO Max series, Stylish with Jenna Lyons, and more. Join us!   SHOP my new AMAZON STOREFRONT ➤ https://www.amazon.com/shop/reallyfamous Jenna's favorite brands for eyeglass frames: Dior https://amzn.to/3i38cNG Chloe https://amzn.to/3shnJOD One of my favorites: Zara! Zara Eau de Toilette Femme https://amzn.to/3nEdFvB Zara: The World's Richest Man https://amzn.to/3nDarsa J. Crew wardrobe staples: J. Crew Ankle Suede Boot https://amzn.to/3q7uLDA J. Crew Mercantile Jacket https://amzn.to/3bwDdbu   Get started with THERAPY and get 10% off your first month at BetterHelp ➤  betterhelp.com/reallyfamous   Get HBO Max on Prime Video for Stylish with Jenna Lyons: https://amzn.to/3behncN   Get your own REALLY FAMOUS MUG ➤ https://shop.spreadshirt.com/really-famous/really+famous-A5d211932162c5f1ba0e0ae33?productType=949&sellable=xrOAqlvEk1UqmOlaDVqJ-949-32&size=29 WATCH Jenna + me on YOUTUBE ➤  Part 1  https://youtu.be/8VCypgawvvU Part 2 https://youtu.be/ZXmT5myrL5E   SUBSCRIBE to Really Famous on YOUTUBE: https://www.youtube.com/channel/UCbR3_S40FqVaWfKhYOTneSQ?sub_confirmation=1   Fun + funky GOODIES for TV + film lovers: https://www.amazon.com/shop/reallyfamous   New live shows: I'll be back with live shows in NYC and maybe other locations. Get word as soon as we book new dates: reallyfamouspodcast.com/live-shows # GET IN TOUCH: Instagram - @karamayerrobinson TikTok - @karamayerrobinson Facebook - @karamayerrobinson Twitter - @kara1to1 Subscribe to my YouTube channel - YouTube.com/ReallyFamous Email - reallyfamouspodcast@gmail.com Insider news - ReallyFamousPodcast.com/contact # Donate $1 or $5 or anything you like to Really Famous and get a shoutout from me on the show - ReallyFamousPodcast.com/donate # Celebrity interview by Kara Mayer Robinson. Music - Take a Chance by Kevin MacLeod - incompetech - Creative Commons

It's Emmy Week on Really Famous! Every day you'll get a talk with one of this year's Emmy nominees. (The Emmys air Monday.) In honor of Henry's nomination for Outstanding Supporting Actor in a Comedy Series, HBO's Barry, here's my talk with Henry, which we taped in 2019 in New York City.   SHOP my AMAZON STOREFRONT: https://www.amazon.com/shop/reallyfamous   Get a REALLY FAMOUS MUG ➤ https://shop.spreadshirt.com/really-famous/really+famous-A5d211932162c5f1ba0e0ae33?productType=949&sellable=xrOAqlvEk1UqmOlaDVqJ-949-32&size=29   SUBSCRIBE to Really Famous on YOUTUBE + get notified: https://www.youtube.com/channel/UCbR3_S40FqVaWfKhYOTneSQ?sub_confirmation=1 Fun + funky GOODIES for TV + film lovers: https://www.amazon.com/shop/reallyfamous   # GET IN TOUCH: Instagram - @karamayerrobinson TikTok - @karamayerrobinson Facebook - @karamayerrobinson Twitter - @kara1to1 Subscribe to my YouTube channel - YouTube.com/ReallyFamous Email - reallyfamouspodcast@gmail.com Insider news - ReallyFamousPodcast.com/contact # Donate $1 or $5 or anything you like to Really Famous and get a shoutout from me on the show - ReallyFamousPodcast.com/donate # Celebrity interview by Kara Mayer Robinson. Music - Take a Chance by Kevin MacLeod - incompetech - Creative Commons

It's Emmy Week on Really Famous! Every day you'll get a talk with one of this year's Emmy nominees. (The Emmys air Monday.) In honor of Randy's nomination for Outstanding Short Form Comedy, Drama or Variety Series, The Randy Rainbow Show, here's my talk with Randy, which we taped just before the pandemic, at Sardi's in New York City.   SHOP my AMAZON STOREFRONT: https://www.amazon.com/shop/reallyfamous   Get a REALLY FAMOUS MUG ➤ https://shop.spreadshirt.com/really-famous/really+famous-A5d211932162c5f1ba0e0ae33?productType=949&sellable=xrOAqlvEk1UqmOlaDVqJ-949-32&size=29   SUBSCRIBE to Really Famous on YOUTUBE + get notified: https://www.youtube.com/channel/UCbR3_S40FqVaWfKhYOTneSQ?sub_confirmation=1 Fun + funky GOODIES for TV + film lovers: https://www.amazon.com/shop/reallyfamous   # GET IN TOUCH: Instagram - @karamayerrobinson TikTok - @karamayerrobinson Facebook - @karamayerrobinson Twitter - @kara1to1 Subscribe to my YouTube channel - YouTube.com/ReallyFamous Email - reallyfamouspodcast@gmail.com Insider news - ReallyFamousPodcast.com/contact # Donate $1 or $5 or anything you like to Really Famous and get a shoutout from me on the show - ReallyFamousPodcast.com/donate # Celebrity interview by Kara Mayer Robinson. Music - Take a Chance by Kevin MacLeod - incompetech - Creative Commons

Today, we do something a bit different and hop on the phone with Stephanie Boster McCannon, who is an organizational psychologist (we found out what that is), and author of a best-selling and award-winning book called BolsterUp!: The Ultimate Guide To Becoming a Happy, Healthy Human, and a huge advocate for getting out.  As festivals return and people are more comfortable getting out and about, we all seem to have a COVID hangover. And Stephanie has some solid advice on curing it Have a listen! LINKS: BolsterUp! (Website) BolsterUp! (Facebook) BolsterUp! (Instagram) BolsterUp! (LinkedIn) BolsterUp! (Amazon-Book)