Podcast appearances and mentions of hunter donia

Listen to "Real Stories of 10k Months, Big Growth & Bigger Confidence — Mastermind Roundtable" HEREIn this episode of The Modern Hairstylist Podcast, host Hunter Donia opens up about what happens after you hit your goals and still feel weirdly disconnected from your work. If your books are full, your revenue is steady, and you are technically “successful” but you feel numb, restless, or unsure what is next, this conversation is for you. Hunter and Jodie Brown talk honestly about using work as your only source of fulfillment, what happens when that rush wears off, and how to reconnect with your purpose without burning everything down.Whether you are tempted to blow up your business, keep overworking just to feel productive, or you simply feel off and cannot explain why, this episode will help you see what is really going on underneath. You will learn how to shift your focus toward a life that feels good outside of the salon, while still protecting and growing the business you worked so hard to build.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share advanced marketing moves for stylists who are already booked and want to keep growing. If you feel like you have hit a glass ceiling with pricing and demand, this conversation shows the next level strategies that help you attract higher ticket clients and earn more without adding more days behind the chair. Whether you are ready to build an email list, test video consultations, or put a small budget behind ads, you will learn how to layer new systems onto what already works so your growth is not capped by the algorithm or your calendar. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown tackle a very real problem for stylists who are over social media yet still want consistent results. Hunter reframes consistency as a non negotiable business task and breaks down the root causes that keep stylists from posting. You will hear simple ways to remove those blockers so showing up becomes practical instead of perfect. Whether your book has new gaps or you just do not feel like posting, this conversation gives you a repeatable plan. From building a light marketing structure to batching captions first and pairing visuals later, Hunter shows how to keep the faucet on without burning out. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia brings a real roundtable of hairstylists to share what is actually working for last minute cancellations and no shows. You will hear how peers use cards on file, when they charge the fee, when they waive it, and how they communicate without burning bridges. This is a practical look at boundaries and grace so you can protect your time and income with confidence. Whether you are tightening policies for high ticket services or navigating edge cases with loyal clients, you will learn simple scripts and decision points that keep relationships intact while keeping your book running smoothly. Key Takeaways:

The Fully Booked Bundle: Holiday Edition - http://hunterdonia.com/bfIn this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share a simple holiday plan that protects your energy while growing your revenue. If you are wondering what to push and what to pause during the busiest weeks of the year, Hunter breaks down why client gifts are optional, how to raise your average ticket without adding more days, and what to do now so January and February do not slow down. Whether you love the holiday rush or feel tapped out by it, you will learn how to keep the faucet on with consistent marketing, how to choose add ons and retail that make sense, and how to set yourself up so the season is profitable and sustainable. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down the newest Instagram features and call out which ones hairstylists should actually care about. Instead of chasing every shiny update, they walk through a smash or pass style rundown so you know which tools can genuinely help you get booked and which ones you can ignore without guilt. Whether you feel like Instagram changes every time you open the app or you just want a simple plan for using new features with intention, this episode shows you how to plug the right tools into the marketing you are already doing. You will learn how to use reposts, broadcast channels, close friends, notes, trial reels and more to nurture clients, fill gaps, and keep your page working for you instead of overwhelming you. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown walk you through three platforms that can bring new local clients without relying on Instagram. If you want practical steps to show up where people are actually asking for stylist recommendations and searching with real intent, this conversation gives you a clear plan you can implement this week. Whether your goal is to spark client word of mouth on Reddit, appear in AI powered search results, or reach more locals on TikTok, you will learn how to position your work, what to write, and how to mobilize happy clients so your name shows up in the right threads and feeds. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown show you how to use the same platforms you rely on for discovery to also deepen retention. If your marketing has been focused on new clients only, this conversation reveals how existing clients are seeing that content too and how to turn every post and story into a relationship builder that keeps people coming back. Whether most of your clients arrive from word of mouth, Instagram, or Facebook, you will learn simple ways to bring them onto your socials, keep them on your email list, and show up in stories with content that feels human and helpful. You will also hear why storytelling builds loyalty and how to make clients excited about new possibilities in your chair. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown pinpoint the hidden break in your funnel that stops excited followers from becoming first time clients. If people are engaging with your posts but disappear after they hit your website, this conversation shows you how to turn your site into a true decision page and guide every new client through one clean path that you can measure and improve. Whether your traffic comes from Instagram, Google, or referrals, you will learn how to route visitors to a short digital consultation form, collect the details you need, and remove objections before they can stall the booking. You will also hear why most clients are happy to complete a form when it leads to the right time estimate and an accurate quote. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown give a calm, practical plan for the moments when tech makes you want to quit. If you are staring at a screen, second guessing yourself, and thinking the software is broken, this conversation shows you how to reset your mindset, get resourceful, and move forward without wasting hours. Whether you are setting up a new tool, reconnecting automations you have not touched in months, or just trying to make a simple feature work, you will learn how to pause, find the right help, and practice the fundamentals before you tackle the complex result you have in your head. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down the nurture phase of your marketing funnel so new followers become first time clients. If people are finding you but not booking, this conversation shows how to keep attention, build trust, and guide the next step with simple, repeatable touchpoints. Whether you want a clearer content plan for stories and posts, a profile that earns the follow, or a more reliable channel like email to stay in front of people, you will learn where to show up and what to say so potential clients feel seen and ready to book. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown show stylists how to build true top of funnel visibility that turns into bookings. If you have been doing all the right things but still feel invisible, this conversation focuses on getting the right eyeballs on your work and keeping them engaged. Whether you are rebuilding your book or simply ready to be more discoverable, you will learn how to research your ideal client, show up where they already spend time, and keep your profiles search and AI ready without living online all day. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share three fast actions to break out of burnout, fear, and creative paralysis. This is not a pep talk. It is a simple plan you can use the next time you feel stuck and need momentum. Whether you feel weighed down by the world, uninspired by your day to day, or frozen by overthinking, you will learn how to spark dopamine with a just for fun business project, make an impact that reconnects you to your why, and schedule productive self care that clears friction so you can move again. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share simple fixes that make your Instagram feed cleaner, clearer, and more bookable. If you have heard that curation does not matter anymore, this conversation shows why visuals still build trust for a visual service and how to make your grid easy to scan at a glance. You will learn quick changes that improve first impressions without slowing you down. Whether you want a feed that looks consistent, covers that read clearly, or photos and videos that actually show your skill, you will get practical guidance you can implement on your next post. Expect clear rules for what to show first, how much work to feature, and how to hook busy scrollers in the first second. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown sort the myths from the metrics on what should determine your prices. If you have been told to lean on years of experience, awards, or a fancy salon vibe to justify a raise, this conversation shows you a clearer path based on demand, retention, and real numbers. You will also hear Hunter's take on when competition matters and how to use it without copying your neighbor. Whether you are moving to a new city, leaving a team salon, or simply wondering if now is the time to raise prices, you will learn how to evaluate your own data first and then layer in market context so your decisions fit your business and your clients. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with Michelle Cook CPA to clarify what the so called Big Beautiful Bill actually changes for beauty professionals. If you have heard conflicting takes on tip taxation, entity status, and year end reporting, this conversation gives you straight facts on what is in the final law and how to prepare your business for it. Whether you are a W2 employee, a booth renter filing Schedule C, or an S corp owner, you will learn what qualifies, what does not, and what documentation you will need so your records match what the IRS expects in 2025. You will also hear which other provisions may help or hurt your bottom line this year so you can plan with your accountant before deadlines hit. Key Takeaways:

REGISTER for the Raise Your Prices Without Losing Clients Workshop HERE: hunterdonia.com/pricesIn this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown answer real listener questions about pricing and price increases. If you are wrestling with client backlash, guilt, timing, or the logistics of charging for time and product, this Q and A breaks it all down into clear, workable steps so you can raise prices with confidence and keep your business healthy. The questions came straight from Hunter's community and span mindset, math, and messaging, so you get practical answers you can use today. Whether you need to protect your margin, test a higher rate before rolling it out, or refine how you communicate changes to clients, this conversation shows you how to rely on your numbers, lead with clarity, and make decisions that fit your unique business.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown dig into whether session package pricing still makes sense right now. If you keep hearing mixed advice about a la carte, hourly, parts and labor, or packages, this conversation gives you a clear way to decide what works for your business and your clients in 2025.Whether you want simpler menus, fewer surprises at checkout, or a model that better reflects transformations instead of line items, you will learn how to choose a structure that protects your time and margin while staying easy for clients to understand.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown speak to stylists who feel torn about raising prices while headlines keep warning about inflation and recession. If you are hesitating because the future feels shaky, this conversation shows you how to make a clear decision based on your numbers and your demand instead of the news cycle.Whether you are worried about losing clients, afraid of pricing yourself out, or simply unsure how much to raise and when, you will learn practical ways to protect your margin, choose a smart increase, and keep flexible options if conditions change.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia speaks to impact driven beauty professionals who feel torn between doing good and getting paid. If headlines about billionaires and broken systems have made you second guess your pricing or feel guilty about profit, this conversation will help you separate ethical business from harmful practices so you can protect your livelihood and still show up for your community. With guest Jodie Brown, Hunter breaks down the real difference between unethical capitalism and ethical leadership behind the chair.Whether you are nervous to raise prices, managing a small team, or looking for ways to make services more accessible without burning out, this episode offers practical language, clear mindset shifts, and simple ideas you can put into action right away.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, Hunter Donia walks you through the 2025 booking‑software landscape, breaking down why the “best” platform isn't about the cheapest subscription or flashiest AI feature, but about how well it actually works for you and your clients.Hunter compares today's most talked about systems, shares the must have features that still get overlooked (hello, two‑way Google Calendar!), and explains why some all‑in‑one add‑ons may do more harm than good. You'll leave with a clear checklist of what really matters, so you can stop stalling, start streamlining, and choose a booking tool that fuels growth instead of headaches.Key TakeawaysSubscription vs. ROI: Why sweating a $35‑$65 monthly fee can cost you more in lost efficiency, and how a tiny price bump covers most processing fees.All‑in‑One Trap: The pros and cons of beauty‑specific “everything” platforms versus open systems that integrate with Zapier and third‑party tools.Client‑First Functionality: The booking, rescheduling, and reminder features modern clients expect (and quick tests to see which app nails them).Control > Convenience: Cool new AI automations sound great, until they send the wrong promo or hike deposits for the wrong guest. Here's how to keep the reins.Hunter's 2025 Shortlist: Comb and Square up top, with Gloss Genius and Vagaro close behind, plus the personal quirks that make Hunter favor one over the others.Why You Should ListenIf you've spent weeks comparing processing rates, worrying about email add‑on costs, or waiting for the “perfect” system to appear, this episode will help you cut through the noise. Learn how to evaluate software like a strategist, deliver a seamless client experience, and future‑proof your business with tech that actually supports your goals—so you can reclaim your time and focus on the work you love behind the chair.Let's connect on Instagram!Join us on the Modern Hairstylist Tour!

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown break down one of the most common mistakes stylists make when trying to grow their clientele, and how it could be stopping new clients from ever finding you.As more stylists aim to stand out with unique service offerings and specialties, it's easy to get caught up in niche language, trendy techniques, or add-on services that don't actually speak to what your dream client is looking for. Hunter shares why focusing too hard on what excites you, without translating it into what your client understands—can lead to missed opportunities and stalled growth.Whether you're launching something new, expanding your service menu, or trying to stand out in a crowded market, this episode will help you get clear on your message and connect with the people who are already searching for what you do.Key Takeaways:Speak Their Language: Why the average client isn't Googling your method and what they are searching for instead.Low-Hanging Fruit > Laser Facials: How to lead with the services your clients already want (and layer in your passions later).Specialty ≠ Confusion: The difference between strong branding and muddled messaging.The 80/20 Rule for Marketing: How to introduce new services without losing sight of what brings people through the door.Behind the Chair Strategy: Smart ways to educate and upsell without overwhelming or distracting from your core service.Why You Should Listen:If you've been promoting your passion projects and wondering why they're not gaining traction—or if you feel torn between staying booked and staying inspired—this episode will show you how to market your business in a way that feels authentic, strategic, and sustainable. It's not about watering down your brand. It's about making sure your message actually reaches the people who need you most.Let's connect on Instagram!Join us on the Modern Hairstylist Tour!

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown open up about the all-too-familiar experience of building your beauty business from a place of fear, and how to shift toward something more empowering and sustainable.From spiraling over client feedback to making reactive business decisions, Hunter shares his personal mindset struggles as an entrepreneur and the hard lessons that came from letting scarcity lead the way. Together, Hunter and Jodie unpack how high-stress hustle culture can sabotage your growth, and how to trade it for calm, confident, and data-backed decisions that actually stick.Whether you're gearing up for a price increase, launching something new, or just feeling overwhelmed by “what ifs,” this episode will help you build a business that's driven by intention, not panic.Key Takeaways:Scarcity vs. Strategy: Why acting out of fear might get fast results, but at what cost?Calm Is a Skill: How to self-regulate through spirals and keep your focus on the bigger picture.Plan, Then Pivot: The power of sticking to your strategy long enough to make it work.Price Increases and Panic: How to raise your rates without letting your inner critic take the wheel.Community & Confidence: Why you need people in your corner, and how to borrow belief when you need it most.Why You Should Listen:If you've ever made a business decision in a moment of stress (and regretted it later), this one's for you. Learn how to shift out of survival mode and start running your beauty business from a place of grounded inspiration, clarity, and trust in yourself—even when things feel uncertain.Let's connect on Instagram!Join us on the Modern Hairstylist Tour!

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown unpack one of the biggest challenges stylists are facing in 2025: feeling maxed out with nothing to show for it.If you're working nonstop but your income, energy, or momentum aren't growing—it's probably not because you're lazy. It's because you're spending your time in the wrong places (and no one ever taught you what the right ones are).Hunter breaks down how to start treating your time like your most valuable resource, how to identify the biggest time sucks in your business, and what he's doing on the Modern Hairstylist Tour to help stylists reclaim their time, income, and freedom behind the chair.Key Takeaways:Where Your Time Is Actually Going: The hidden drains most stylists don't realize are slowing them downFocus Over Frustration: Why doing less is usually the answer to getting more resultsTime vs. Money: How to shift your mindset and your strategy for sustainable growthSmarter, Not Harder: The tools Hunter's teaching on tour to streamline the day-to-day—including how AI can help without taking overWhy You Should Listen:If you're an independent stylist who's exhausted from doing it all and still not seeing progress, this episode will help you pinpoint where your time and energy should be going next. Whether you're rebuilding, scaling, or just trying to get your life back—this conversation will give you the clarity and direction to finally make your hard work count.Checkout the LAST TWO dates of the Modern Hairstylist Tour here: https://www.hunterdonia.com/tourLet's connect on Instagram!Join us on the Modern Hairstylist Tour!

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown talk through a deep dive into the real way hairstylists should be using AI in their business and what to avoid if you want your content to still sound like you.After airing out their AI frustrations in a recent episode, "Why ChatGPT is Trash," Hunter and Jodie are back with a more strategic conversation about how tools like ChatGPT can actually save you time and make your marketing easier—without compromising your brand voice or client connection.From better prompts to the exact model Hunter uses daily, this episode will help you cut through the cringe, stop getting robotic results, and finally start using AI in a way that feels good and works.Key Takeaways:Free vs Paid ChatGPT: Why the version you use matters way more than you think, and how to get better results instantly.Stop Sounding Like a Bot: Hunter's simple shift to make AI write like you, not every other stylist on Instagram.Better Prompts = Better Content: The 3 prompt tweaks that instantly improve your captions, emails, and more.Think Like a Strategist: Why AI shouldn't replace your brain but can help you organize, polish, and execute faster.Personal Use Bonus: How Hunter uses ChatGPT to plan meals, prep grocery lists, and reduce overwhelm in everyday life.Why You Should Listen:If you're an independent stylist who's feeling burnt out by content creation—or if you've tried ChatGPT and hated the results—this episode will show you how to use AI intentionally and strategically to get your time (and voice) back. It's not about cutting corners. It's about cutting the fluff and building a smarter, more streamlined business behind the scenes.

In this episode of The Modern Hairstylist Podcast, Hunter Donia is joined by the one and only J Ladner for a fiery and empowering conversation about the real key to working faster behind the chair—confidence-led efficiency. If you're constantly running behind, overfoiling to “prove” yourself, or stuck in outdated techniques that are burning you out—this episode is your wake-up call.Jay breaks down why overthinking, bloated service menus, and “baby light syndrome” are slowing so many stylists down—and how taking back your authority at the chair can change everything. From simplifying your systems to re-training your clients to trust your leadership, Jay shares the mindset and strategies that will help you cut your application time in half without sacrificing results.Key Takeaways:Baby Light Syndrome Is Real: Why it's time to stop relying on heavy foiling for credibility and start working smarter.Lead, Don't Ask: How to confidently take charge of the appointment and stop letting clients dictate your process.Simplify to Amplify: The benefits of streamlining your service menu so clients understand their options and your value.System = Freedom: How Jay's signature “depth, contrast, coverage” framework saves time, builds trust, and boosts profit.You're Not Lazy—You're Efficient: Why being fast isn't the problem—it's the intention behind every move you make.Why You Should Listen:If you're an independent stylist who wants to stop overworking, reclaim your power, and finally feel in control behind the chair—this episode is packed with the bold truth, practical systems, and inspiration you need to create the business (and schedule) you actually want. This isn't just about speed—it's about leadership, confidence, and sustainability.Follow J Ladner on Instagram: https://www.instagram.com/itsmrjladner/Join us on the Modern Hairstylist Tour: https://www.hunterdonia.com/tourLet's connect on Instagram!Join us on the Modern Hairstylist Tour!

In this episode of The Modern Hairstylist Podcast, Hunter Donia is joined by Lisa Huff and Jodie Brown for a brutally honest (and hilarious) conversation about the risks and realities of using ChatGPT and AI tools in your beauty business. If you've ever wondered whether AI is helping or hurting your brand voice, marketing, and client experience—this episode is for you.Together, they unpack the ways stylists are leaning too heavily on automation, how AI-written content is starting to look and feel the same, and why relying on tools like ChatGPT without understanding your brand fundamentals can actually slow down your growth. They also dive into the ethical concerns, environmental impact, and emotional dangers of using AI without critical thinking.Key Takeaways:Tool vs. Crutch: Learn how to spot when you're using AI to streamline your work—and when it's doing the thinking for you.The Real Cost of AI Content: Discover how AI-first marketing can dilute your brand and blend you into the noise online.Your Voice Still Matters: Why human connection, brand tone, and lived experience will always outperform AI-generated content.Fact-Check Everything: How ChatGPT confidently gets things wrong, and what you need to double-check before publishing.Beyond the Screen: A powerful discussion on how AI can affect client relationships, conflict resolution, and mental health if misused.Why You Should Listen:If you've felt unsure about how to use AI in your business—or you've been using it heavily and wondering why your content suddenly feels off—this episode is the reality check you didn't know you needed. Tune in to laugh, learn, and walk away with a better understanding of how to use ChatGPT wisely, without losing your voice or your values.Let's connect on Instagram!

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and branding educator Jodie Brown dig into an emotional but all-too-relatable topic: imposter syndrome. Even after you've built a thriving business, hit major milestones, or earned respect in the industry—why does that self-doubt still creep in?This episode takes an honest look at how imposter syndrome evolves (not disappears) as you grow, and how your fear of judgment, failure, or “losing it all” can feel even louder once you've found success. Hunter opens up about the mental spiral that can happen when people outside the industry question your choices—and how to stay rooted in your purpose anyway.Whether you're pushing into a new level, rebranding, or simply working through your own growth mindset, this conversation offers powerful validation and practical tools to show up with confidence—even when it feels hard.Key Takeaways:Imposter Syndrome at Every Stage: Why self-doubt doesn't disappear with success—it just shapeshifts.External vs. Internal Validation: How to hold firm when people in your personal life don't “get it.”The Price of Building Something Beautiful: Why fear gets louder when there's more at stake—and what to do with that fear.Make Room for Duality: You can feel unqualified and still be the best person for the job.You Don't Need to Feel Ready: How to take bold steps forward even when confidence isn't 100%.Why You Should Listen:If you've ever thought, “Who am I to do this?”—even while actively succeeding—this episode is your reminder that you're not alone. Learn how to quiet the inner critic, shift your mindset, and show up powerfully as the stylist and business owner your dream clients are looking for.Let's connect on Instagram!

In this episode of The Modern Hairstylist Podcast, host Hunter Donia speaks directly to independent hairstylists who've already built a thriving business—but are left wondering what's next. If you've filled your books, hit your revenue goals, and created a loyal client base, this episode is your next step roadmap. Hunter unpacks how to leverage the success you've built to open new doors in your business, create more freedom, and scale without burning out.Whether you're craving a lighter schedule, ready to raise your prices, or curious about adding new revenue streams—this episode will show you what's possible after you hit your initial goals, and how to evolve without losing what you've built.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia gets real about what it actually takes to stay productive as an independent hairstylist—especially when you're feeling completely overwhelmed. If your to-do list feels never-ending, you're juggling behind-the-chair hours with big business projects, and motivation is nowhere to be found, this episode is the tough-love pep talk (and strategy breakdown) you didn't know you needed.Hunter shares how he navigates high-pressure seasons in his business, including how to prioritize, what to delegate, and how to keep moving forward even when he's not feeling it—plus how to create real momentum without burning out.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia dives into the rising trust gap between hairstylists and their clients—and what independent stylists can do to repair it. From price confusion to boundary backlash, Hunter unpacks the real reasons clients are questioning the salon industry and how stylists can respond with strategy (not snark).Joined by marketing expert Jodie Brown, they break down survey data, industry trends, and real social media commentary to explore how the pandemic reshaped client expectations—and how you can meet them without sacrificing your own values or sanity.Key Takeaways:

Register for the Client Experience Glow-Up Party here: https://hunterdonia.com/partyIn this episode of The Modern Hairstylist Podcast, host Hunter Donia unpacks how independent hairstylists can transform their pre-visit experience to match the modern client's expectations in 2025. If you're struggling with last-minute cancellations, slow bookings, or clients hesitant about your pricing, this episode will show you how the real magic happens before a guest even steps into your chair.Hunter is joined by Jodie Brown to explore why today's clients crave fast responses, emotional connection, and personalized service from the first interaction—and how small tweaks to your pre-booking process can make a massive difference in building trust and getting clients excited to work with you.Key Takeaways:

Register for the Client Experience Glow-Up Party here: https://hunterdonia.com/partyIn this episode of The Modern Hairstylist Podcast, host Hunter Donia dives into the question so many independent hairstylists are asking in 2025: Do I really need social media to grow my clientele? If you've ever felt burnt out, overwhelmed, or just plain tired of posting to Instagram without seeing results, this episode is your reality check and your roadmap.With special guest Jodie Brown, Hunter breaks down what it actually takes to grow a thriving hair business without relying on reels, likes, and hashtags. From local marketing strategies to passive visibility tools, they explore how stylists can still get new clients—without spending all day on their phones.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares why retail sales and service add-ons aren't just extra income—they're critical tools for independent hairstylists looking to grow sustainably in 2025. If you've ever felt “salesy” recommending products or you're unsure if retail is worth your time, this episode is a must-listen.Joined by marketing expert Jodie Brown, Hunter breaks down why retail and add-ons are part of your client experience—not separate from it. From increasing your new client retention to creating a client experience that sells for you, Hunter shares how this often-overlooked income stream can create more consistency, less burnout, and better boundaries behind the chair.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown unpack a hot topic in the beauty industry: Are your salon policies actually hurting your client experience? If you've ever struggled with enforcing cancellation fees, setting boundaries around no-shows, or wondering whether your policies are driving clients away—this conversation is for you.Hunter dives into the delicate balance between protecting your time as a business owner and providing a client experience that builds trust and long-term loyalty. You'll hear real talk about how boundaries and policies can either elevate or damage your reputation—and what modern, sustainable solutions actually work for independent hairstylists in 2025.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and special guest Jodie Brown break down the four essential systems that every independent hairstylist needs in place to scale sustainably in 2025. If you're feeling overwhelmed by all the hats you wear as a beauty business owner—marketing, client care, admin, and more—this episode will help you get clarity on where to focus your energy so your business can grow without burning you out.Hunter shares the exact four “departments” that every stylist needs to build out in their business, how to identify which one is currently holding you back, and how to use your data to make smart, strategic decisions. If you want to work smarter—not harder—in 2025, this is your roadmap.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown dives into one of the most emotionally charged topics for independent hairstylists: raising your prices. If you've ever felt guilty, nervous, or totally unsure about how to raise your rates—especially in uncertain times—this episode gives you the clarity and confidence to increase your pricing the right way.Hunter breaks down how to navigate the emotional side of price increases, how to communicate with clients (without confrontation), and how to align your pricing with the value you already provide—without apologizing for it.Whether you're fully booked and overwhelmed or just beginning to build demand, this conversation is your permission slip to charge what you're worth without fear.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares the full process of how he built a fully booked salon suite in just three months, even after relocating to a completely new area with no existing clientele. If you're an independent hairstylist looking to fill your books fast—without burnout—this episode is packed with actionable strategies to help you do just that.From niching down the right way to creating a client experience that fuels referrals, Hunter breaks down exactly what worked, what didn't, and how you can replicate his success in 2025.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia is joined by marketing expert Jodie Brown to break down exactly how independent hairstylists can position themselves to stand out in a saturated market — and confidently charge premium prices in 2025.With client expectations evolving and competition fiercer than ever, offering great hair isn't enough. Hunter shares the strategies that elevate your client experience, increase your perceived value, and create a luxury feel that keeps clients loyal — even when your prices are higher than the salon down the street.If you want to know how to build a high-end experience that clients can't stop talking about (and are happy to pay top dollar for), this episode is a must-listen.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodi Brown tackle a hot topic in the hairstylist community—should independent hairstylists consider returning to commission salons? With rising burnout, increasing client expectations, and the ever-growing responsibilities of running a business, some stylists are wondering if the structure and support of a commission salon might be the better path.If you've ever felt overwhelmed by the pressure of being both the stylist and the CEO of your business, or if you've questioned whether the freedom of independence is worth the hustle, this conversation is for you.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown to dive into the must-have skills for hairstylists to thrive in 2025. From streamlining client communication to embracing technology and setting healthy boundaries, they cover everything you need to stay relevant and protect your energy while delivering an outstanding client experience.If you're feeling overwhelmed by rising client expectations, constant DMs, and juggling it all behind the chair, this episode is your roadmap to working smarter, not harder.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown break down why specializing as a hairstylist isn't just a trend—it's a necessity for success in 2025. The days of trying to appeal to everyone are over. If you want to attract high-quality clients, build long-term loyalty, and grow your income year over year, niching down is the key.Hunter and Jodie dive into what it really means to specialize (hint: it's not just about technique), how to position yourself as an expert, and the biggest mistakes stylists make when trying to niche down. Whether you're struggling to define your specialty or worried about limiting your clientele, this episode will give you the clarity and confidence to move forward.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with hairstylist marketing expert and co-host Jodie Brown to break down what it really takes to stand out as a hairstylist in 2025. With social media becoming more saturated than ever, simply posting pretty hair pictures isn't enough to attract and book your dream clients.Hunter shares the most effective strategies for cutting through the noise, building trust with potential clients, and using social media as a powerful tool for business growth. Whether you feel like your content is getting lost in the algorithm or you're struggling to convert engagement into bookings, this episode is packed with actionable insights to help you refine your marketing strategy.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with branding expert and creative director Marisa Burgett to talk all things branding photoshoots—why they matter, how to make them truly represent your brand, and how to make the process fun instead of overwhelming.If you've been putting off getting professional branding photos because you're unsure about the investment, nervous about being in front of the camera, or just don't know where to start—this episode is for you! Hunter and Marisa break down exactly how hairstylists can create branding photos that set them apart, attract their dream clients, and capture their unique salon experience.Key Takeaways:Beyond the Scissors & Blow Dryers: Why your branding photos should tell a story and showcase the experience of working with you—not just your tools.How to Nail Your Brand Aesthetic: Learn how to align your personality, client vibe, and salon experience into a cohesive visual identity.What to Do Before Your Shoot: The biggest mistakes hairstylists make when planning a branding session—and how to avoid them.Props, Poses, & Authenticity: Ideas for making your photos stand out, from including real clients to capturing genuine, candid moments.Finding the Right Photographer: How to choose someone who gets your vision and will help you feel comfortable in front of the camera.Why You Should Listen:Branding photoshoots aren't just about looking professional—they're about creating an emotional connection with your ideal clients. If you want to raise your prices, book more aligned clients, and make your brand instantly recognizable, this episode will help you make the most of your next shoot.Follow Marisa: https://www.instagram.com/marisaburgett_creativeCheck out Marisa's resources here: https://marisaburgett.com/Let's connect on Instagram!

In this high-energy episode of The Modern Hairstylist Podcast, Hunter Donia welcomes the queen of Instagram herself, Jamie Dana! Together, they unravel the real tea about using Instagram as a hairstylist in 2025. With social media trends evolving faster than ever, this conversation is packed with insights into what's working right now and how to keep your strategy simple and impactful.

In this episode of The Modern Hairstylist Podcast, host Hunter Donia dives into the marketing missteps that might be holding independent hairstylists back from attracting new clients. If you've ever felt like your marketing efforts aren't delivering results—whether it's through social media, your website, or local outreach—this episode is packed with actionable insights to help you optimize your strategies and uncover hidden opportunities for growth.Key Takeaways:The Funnel Fix: Learn how to get more eyeballs on your website, social media, and booking platforms by leveraging local outreach and SEO best practices.Avoid Common Pitfalls: Discover how small tweaks, like optimizing your Instagram bio or ditching stock photos, can make a big impact on your client bookings.Nailing Your Niche: Understand the power of specialization and why honing in on your expertise is essential for thriving in today's competitive beauty industry.Speak Their Language: Find out how to communicate with clients in clear, non-industry jargon to build trust and improve conversions.Proven Marketing Tactics: From referral programs to research-backed SEO strategies, Hunter shares modern methods to reach your ideal audience effectively.Why You Should Listen:Are you tired of feeling like you're spinning your wheels with your marketing? This episode is a game-changer for hairstylists looking to attract ideal clients and grow their businesses with smarter, more effective strategies. Tune in to pinpoint what's missing in your marketing approach and start making the changes that matter most.Let's connect on Instagram!

In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares strategies for hairstylists who are feeling burned out or overwhelmed by the demands of running a business. If you're struggling to balance behind-the-chair work with the constant hustle of business growth, this episode is for you. Hunter discusses how to take a break from your business without letting it stagnate or lose momentum, and how building the right systems can help you recharge without sacrificing your success.Key Takeaways:How to Recover Without Losing Ground: Learn how to take time away from business development without letting your growth plateau.When Is It Okay to "Coast"?: Discover the key signs that it's time to ease up on business hustle, and when you should push through.Maximize Your Time and Energy: Practical tips on building systems, setting boundaries, and using automation to reclaim your time.The Dangers of Burnout: Find out how to avoid burnout by taking care of both your business and your personal well-being.Real Talk About the Growth Phases: Whether you're just starting out or have an established clientele, Hunter breaks down what taking a break looks like at every stage of your business.Why You Should Listen:Are you feeling like you're on the edge of burnout? Tired of juggling clients and business tasks with no time to breathe? It's time to get strategic about taking breaks, without letting your business suffer. Tune in to learn how you can step back, recharge, and still keep your business on track.Let's connect on Instagram!

In this episode of The Modern Hairstylist Podcast, Hunter Donia dives into the potential effects of a Trump presidency on the beauty industry. This candid and analytical discussion explores how policies on tariffs, tax cuts, healthcare, immigration, and deregulation could shape the cost of doing business, consumer behavior, and the overall landscape of the beauty profession. Hunter shares both the challenges and opportunities that may arise, offering thoughtful insights for beauty professionals navigating these uncertain times.What You'll Learn in This Episode:Tariffs and Supply Costs: How proposed tariffs on imports could raise the prices of tools, products, and equipment you rely on—and what you can do to prepare.Tax Cuts: Why potential tax cuts for upper-middle-class clients might increase disposable income and bring more people back to salons.Healthcare Concerns: The possible effects on affordable healthcare for independent beauty professionals and the uncertainty surrounding the Affordable Care Act.Immigration and Labor: How immigration crackdowns could disrupt manufacturing and increase costs for beauty products.Deregulation: The potential pros and cons of less regulation in the beauty industry, including licensing, competition, and consumer trust.Core Values and Client Relationships: How consumer behavior is shifting toward values-based spending and navigating moral conflicts with clients whose beliefs clash with your own.Special Segments:Listener Question: Hunter answers a listener's DM about how to handle clients with opposing political beliefs in a way that respects personal values while maintaining professionalism.Gender-Affirming Care: Hunter highlights the role hairstylists play in providing affirming spaces and services for LGBTQ+ individuals and shares a free inclusivity course for beauty professionals.Key Takeaways:Stay informed and prepared: Monitor changes in policies and consumer behavior that may impact your business.Focus on your values: Use this time as an opportunity to align your business with your core beliefs and attract like-minded clients.Don't panic: Keep pushing forward, stay consistent, and make strategic decisions that position your business for long-term success.Resources and Links:Free LGBTQ+ Inclusivity Course for Salons: hunterdonia.com/prideFollow Hunter on Instagram: @hairbyhuntyLet's Connect:Got thoughts or questions about this episode? Send Hunter a DM on Instagram! Let's keep the conversation going.Closing Encouragement:No matter how the political and economic landscape shifts, remember that you have the power to create meaningful change in your business and community. You've faced challenges before, and you'll overcome this too. Keep showing up, stay informed, and trust that brighter days are ahead.Let's connect on Instagram!

In this episode of The Modern Hairstylist Podcast, Hunter Donia dives deep into a game-changing topic that many hairstylists overlook: the massive potential of selling retail products and add-ons. Hunter starts by asking a thought-provoking question: What would an extra $10,000 in revenue do for you? He emphasizes that this isn't a distant dream, but an achievable reality by spending just a few extra minutes with each client.Key Takeaways:Why Stylists Avoid Retail and Add-Ons: Hunter notes that whenever he brings up retail and add-ons, the episode typically gets fewer downloads. Why? Stylists are missing out on one of the most essential opportunities to grow their income and impact client retention and satisfaction.Maximizing Your Average Ticket: The heart of the episode focuses on raising the average ticket—how much a client spends per appointment. Hunter breaks it down with easy-to-understand math: Selling just one $25 shampoo or offering a $25 add-on can increase your income by an extra $10K annually. He reminds listeners that it's not about working more hours but making the hours you work more profitable.The Power of Retail Sales: Selling retail is a high-return, low-time investment that can generate significant revenue. Spending five minutes discussing a product can earn you more per hour than most services. Hunter stresses that retail isn't just about more money in your pocket—it's about offering clients solutions and helping them maintain gorgeous hair between appointments.The Added Benefits of Retail and Add-ons:Higher Client Retention: Clients who are equipped with the right products will think of you every time they use them, leading to better loyalty and retention.Improved Service Outcomes: When clients use the right products at home, it makes your job easier and produces better results.Organic Referrals: Happy clients with great-looking hair naturally become walking advertisements for your business.Making Retail & Add-ons Work for You: Hunter lays out a plan to incorporate retail and add-ons seamlessly into your routine:Choose a product line you genuinely believe in and that aligns with your service style.Offer valuable, time-efficient add-ons that enhance the client's experience.Create a consistent sales routine, seamlessly recommending products throughout the entire appointment—not just at the end.Utilize affiliate links and online retail options to generate passive income even when clients aren't in the chair.Actionable Challenge: Hunter ends the episode with a challenge: look at your upcoming week, pick one client, and plan which products and add-ons you'll recommend. Set a goal, stay persistent, and don't be discouraged by initial "no's." Remember, consistency is key!Ready to increase your revenue without working more hours? Dive into this episode for actionable tips on how to maximize your client appointments by selling retail and add-ons. Whether you're looking to pay off debt, take a vacation, or reinvest in your business, this strategy could be your golden ticket.Listen to the full episode now and start transforming your business!Let's connect on Instagram!

Have a question for Hunter? A topic you'd like him to talk about? Feedback? Text us here!LEARN MORE ABOUT PRE-VISIT PATHWAYIn this episode of The Modern Hairstylist Podcast, host Hunter Donia breaks down the key challenges hairstylists face in their journey to success and how adopting systems and automations can revolutionize their careers. Whether you're just starting out or navigating the next level of your business, understanding these two critical phases will help you achieve true work-life balance and sustainable wealth.Episode Highlights:1. The Two Phases of Struggle for HairstylistsHunter discusses the two major phases every hairstylist must navigate on the road to success:Phase 1: Growing your clientele. The biggest challenge here is standing out in a saturated market, especially with the rise of digital platforms like Instagram, Google, and YouTube, where clients have endless options.Phase 2: Scaling your success. Once you've built a strong client base, the focus shifts to managing communication, increasing demand, and balancing client expectations with your available time.2. Challenges in Growing a Clientele (Phase 1)Growing a clientele in today's beauty industry is more challenging than ever. Here's why:Increased competition: Clients have more access to hairstylists through online platforms and apps. Finding new clients and standing out can feel like an uphill battle.Educated competition: New hairstylists are coming into the field with business and marketing acumen, making it tougher for everyone.DIY hair care products and influencers: Clients are bombarded with DIY hair care solutions through brands and influencers, making it harder to keep them loyal to your services.3. Challenges in Scaling Success (Phase 2)When hairstylists move into phase two, new struggles arise:High client communication demands: Clients today expect rapid responses. Studies show 68% of customers leave a business due to poor customer service, and a “fast” response is considered within 10 minutes.Post-pandemic scheduling issues: Clients are busier than ever, leading to pressure on hairstylists to work unfavorable hours.Losing 20% of your clientele annually: Due to natural attrition, hairstylists need to consistently welcome new clients to maintain growth, even if it feels impossible with a fully booked schedule.4. The Importance of Time and SystemsHunter emphasizes that the common issue across both phases is time. Without enough time to focus on business growth, personal life, and self-care, hairstylists face burnout. The solution? Implementing automations and systems. By streamlining your workflow, you can:Regain control of your scheduleEnhance your clients' experienceMeet the fast-paced demands of today's customers without sacrificing your work-life balance5. Leveraging Automations and SystemsDrawing insights from Fortune 500 companies, Hunter shares that 90% of businesses believe in automating processes to meet evolving customer needs. This automation revolution isn't just for big corporations—hairstylists can harness these tools to stay competitive and avoid burnout.LEARN MORE ABOUT PRE-VISIT PATHWAY PVP Testimonials - https://hunterdonia.com/pvpLet's connect on Instagram!