The Hairstylist Rising Podcast

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The most actionable + real beauty industry podcast. The aim of Hairstylist Rising is to bring business, life, marketing and social media education to all hairstylists and make hitting the next level in your career attainable, no matter what that is. There are more options than ever before when building your dream career in the beauty industry. What you need is the mindset and marketing strategy to get you closer to your dreams and goals, faster. On Hairstylist Rising you will hear interviews from hairstylists, salon owners, suite stylists, business coaches, independent educators, brand educators and other beauty professionals and business owners who have carved out their own path to success and can inspire you to do the same. You will also get actionable mini trainings that will help you take the steps to mindful marketing in your business and finding ultimate fulfillment in your career and life. I'm Jodie Brown and I can't wait to take you inside the world of hairstylists that are rising.

Jodie Brown


    • Mar 3, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 33m AVG DURATION
    • 182 EPISODES


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    Latest episodes from The Hairstylist Rising Podcast

    Feeling Drained Behind the Chair? How to Protect Your Energy As A Hairstylist & Avoid Burnout

    Play Episode Listen Later Mar 3, 2025 25:26


    In this episode of the Hairstylist Rising Podcast, Brooke Brizendine, known as The Grounded Stylist, returns to share insightful tips on how hairstylists can protect their energy, shift their mindsets towards gratitude, and implement practices to avoid burnout. Brooke discusses the impact of constantly absorbing clients' energies and the information overload stylists face daily. She provides specific strategies for setting healthy boundaries, creating safe spaces, and maintaining a balanced and abundant mindset. Listeners will learn actionable steps for self-care, client interaction, and achieving a fulfilling career without falling into the traps of toxic positivity or burnout.

    Traditional Hair Education Didn't Work For Her, So She Created the Education Stylists Actually Need to Learn and Thrive

    Play Episode Listen Later Feb 24, 2025 26:30


    In this episode, hairstylist and educator Meg Lewis discusses her journey from offering wigs in her salon to becoming an advocate for neurodivergent education within the hair industry. Meg shares her experiences and insights into developing accessible and digestible educational content tailored to neurodivergent stylists. She emphasizes the importance of creating a learning environment that accommodates diverse learning styles and the need to step away from conventional 'look and learn' classes. Meg also touches on her personal growth, including unmasking as a neurodivergent individual to find her community and the benefits of letting go of control. Tune in for an inspiring conversation on the evolution of education in hairstyling and personal empowerment.

    How to Introduce Wigs to Your Salon & Boost Your Business

    Play Episode Listen Later Feb 17, 2025 29:31


    In this special two-part episode of the Hair Stylist Rising podcast, Jodie welcomes Meg from Coloring on Spectrum to discuss the significant changes in her professional journey. In part one, they delve into how Meg integrated wigs into her salon business, turning it into a successful stream of bespoke services and education. They explore the technical challenges and creative opportunities that wigs bring, as well as offering practical advice for stylists interested in expanding their services. Meg shares her personal experiences and highlights the importance of education, quality, and creativity in managing wig services. Stay tuned for part two, where Meg will discuss the deeper motivations behind her educational initiatives and the highs and lows of her entrepreneurial journey.00:00 Welcome Back to the Hair Stylist Rising Podcast00:34 Introduction to the Two-Part Episode01:38 Incorporating Wigs into Your Salon Business05:16 Technical Aspects of Working with Wigs07:42 Expanding Your Wig Business Globally12:16 Steps to Introduce Wigs to Your Clients21:25 The Importance of Wig Education24:35 Where to Find More Information26:23 Preview of Next Week's Episode

    Luxury Pricing Myths: Why You Can Build a High-End Salon in a Small Town

    Play Episode Listen Later Feb 11, 2025 36:13


    In this episode of the Hairstylist Rising podcast, host Jodie interviews Casey Taylor, a respected educator in the beauty industry, about building a luxury business even in small towns. They tackle misconceptions and mistakes related to pricing services and discuss the importance of demonstrating value to clients, so they feel like they are investing in themselves rather than being overcharged. Casey also shares information about her upcoming free training, and both Jodie and Casey explore how simplified service packages and a strong personal brand can transcend geographic and economic barriers. Additionally, they highlight the necessity of focusing on internal business metrics rather than external economic factors to make effective pricing decisions.00:00 Introduction to the Podcast00:54 Upcoming Free Training Announcement01:34 Building a Luxury Business in a Small Town02:13 Overcoming Misconceptions About Small Town Businesses05:56 The Importance of Community and Connection06:45 Addressing Market Saturation Concerns11:43 Transitioning to a Package Pricing Model28:06 Focusing on Internal Business Factors32:57 Conclusion and Final Thoughts

    How to Maximize Your Income Behind the Chair - Retail, Marketing & Multiple Income Streams for Hairstylists

    Play Episode Listen Later Feb 3, 2025 48:45


    In this episode of the Hairstylist Rising podcast, Ambrosia Carey, a veteran hairstylist, and salon owner with over 25 years of experience, shares her journey in the beauty industry. Ambrosia discusses the importance of marketing, branding, and sustainability for modern hairstylists and salon owners. She emphasizes the critical role of understanding data in making informed business decisions and suggests integrating additional revenue streams such as retail, affiliate links, and subscription boxes. Ambrosia also highlights the importance of consistency, routine, and building trust with clients to foster a sustainable business. Tune in for actionable advice on maximizing income, managing time efficiently, and creating a thriving, multi-faceted beauty business.00:00 Welcome and Introductions00:36 Ambrosia's Journey in the Beauty Industry02:47 Marketing Insights for Modern Hairstylists07:59 Building a Sustainable Beauty Business10:55 Maximizing Profitability and Time Management21:55 Retail Strategies and Client Retention24:20 Monthly Team Meetings and Product Discussions24:51 Introducing New Products Through Independent Stylists25:46 Affiliate Links and Salon Profitability26:58 Maximizing Retail Sales in Limited Spaces29:46 Leveraging Influencer Marketing for Hero Products31:56 Building Trust and Client Relationships36:39 Sustainable Practices and Consistency37:47 Creative Routines and Time Management44:55 Final Thoughts and Resources

    Scroll-Stopping Hair Photos and Videos for Instagram (and any other social media) in 2025

    Play Episode Listen Later Jan 27, 2025 31:22


    In this timely episode of the 'Hairstylist Rising Podcast,' Shannon DeMont shares her journey from working behind the chair to becoming a full-time educator in photography and videography for hairstylists. The discussion focuses on the importance of high-quality visual content in the beauty industry, especially as we enter 2025. Shannon provides valuable tips on capturing high-quality photos and videos, optimizing iPhone settings, and the significance of editing ethically to enhance salon work. This episode is packed with practical advice for hairstylists looking to elevate their content and effectively showcase their brand through photography and videography.00:00 Welcome to the Hairstylist Rising Podcast00:08 The Importance of High-Quality Content in 202501:55 Shannon's Journey from Stylist to Educator03:04 The Power of Photography in Building a Clientele04:14 Overcoming Judgment and Embracing Social Media06:58 Tips for Capturing Perfect Hair Photos11:38 Maximizing Content Creation with B-Roll19:20 Optimizing Your iPhone for Photography and Videography26:28 The Importance of Editing and Recommended Apps29:24 Conclusion and Where to Find ShannonFollow me on Instagram: @itsjodiebrown

    How one hairstylist made 20K on TikTok last year and what she's gonna do if it's banned

    Play Episode Listen Later Jan 20, 2025 37:54


    Welcome back to the Hairstylist Rising Podcast! Today, I'm joined by Harley, a bridal hairstylist who has leveraged TikTok to create a wildly successful side hustle with consistent passive income. From viral videos to brand partnerships, Harley has cracked the code on content that not only grows her audience but also builds a stronger business behind the chair.We dive into:Harley's journey on TikTok, from creating her first viral video to making consistent daily sales.How TikTok helped her build a side hustle as a bridal hairstylist, including brand partnerships and TikTok Shop success.The strategies behind creating content that sells, from hooks to tutorials to call-to-actions.How Harley's videos attract three distinct audiences: hairstylists, clients, and brides.Why hairstylists should consider affiliate programs and UGC as part of their business strategies.What Harley plans to do if TikTok is banned, and how she's leveraging other platforms like Instagram and YouTube.This episode is packed with actionable advice and inspiration for hairstylists looking to monetize their expertise and diversify their income streams.Follow Harley on Instagram: @harleydoeshair_Follow me on Instagram: @itsjodiebrown

    How educators can make more impact and create better results for their clients

    Play Episode Listen Later Dec 10, 2024 35:53


    Say hi to Jodie on InstagramCheck out Jodie's websiteIn this episode, Jodie interviews globally renowned educator Chris Moody about the evolving landscape of education, particularly in the beauty industry. They discuss the importance of engaging learners, overcoming imposter syndrome, and focusing on deep, rather than wide, teaching. Chris shares his journey from hairstylist to top educator, emphasizing the value of experiential learning and the future of hybrid education. Key takeaways include the significance of delivering impactful education, the difference between teaching and exhibiting, and the potential of integrating technology in learning environments.00:00 Introduction and Greetings00:06 Diving into Education and Attention Spans01:08 Chris's Journey into Education03:34 Key Insights on Effective Teaching05:50 Common Mistakes in Education10:30 Branded vs. Independent Education21:52 Engaging Learners Effectively28:07 Future Trends in Education30:02 Conclusion and Farewell

    How to step into your educator era in the hair + beauty industry

    Play Episode Listen Later Dec 3, 2024 37:27


    Say hi to Jodie on InstagramCheck out Jodie's websiteIn this episode of the Hairstylist Rising podcast, host Jodie welcomes guest Renee Marie to discuss the untapped opportunities in the beauty industry. Renee shares her journey from being a hairstylist to becoming a successful beauty educator and coach. They delve into overcoming challenges, the importance of mindset, and the steps to create a successful online education brand. The conversation covers Renee's framework for aspiring educators, which includes identifying one's zone of genius, gaining brand clarity, developing clear messaging, and launching impactful offers. They emphasize the value of personal growth, community impact, and navigating the process with structure and clarity.00:00 Welcome and Introduction01:05 Renee's Journey in the Beauty Industry03:01 Becoming an Educator: The Aha Moment03:55 Overcoming Challenges and Building a Brand10:15 The Importance of Structure and Clarity28:14 Creating Your First Offer34:28 Final Thoughts and Where to Find Renee

    How to build and market your own beauty product business

    Play Episode Listen Later Nov 25, 2024 25:39


    Say hi to Jodie on InstagramCheck out Jodie's websiteIn this episode of the Hairstylist Rising Podcast, Bianca shares her journey from corporate America to becoming a successful entrepreneur in the beauty industry. She highlights her initial success selling hair extensions and growing her brand, Sassy Mitchell Hair, into a global name. Bianca discusses the benefits of starting an e-commerce business for beauty professionals, including the freedom of time and the potential for unlimited income. She offers practical advice on identifying signature products, conducting market research, working with vendors, and utilizing focus groups. She also addresses common roadblocks and the importance of passion in driving success. For those interested in learning more about building an e-commerce brand, Bianca provides her contact information for further support.00:00 Welcome and Introduction00:25 Bianca's Journey into the Beauty Industry03:05 Building a Successful Hair Extension Business05:16 Advice for Beauty Professionals Entering E-commerce08:29 Testing and Market Research13:27 Budgeting and Vendor Selection16:58 The Power of Influencer and Micro-Influencer Marketing19:23 Benefits of E-commerce for Beauty Professionals21:28 Types of Products and Audience Building23:23 Conclusion and Contact Information

    Salon Suite Design Tips for 2025

    Play Episode Listen Later Nov 18, 2024 23:13


    Say hi to Jodie on InstagramCheck out Jodie's websiteIn this episode of the Hairstylist Rising podcast, Allie McKinnon returns to discuss the latest trends in salon and suite design for 2024-2025. Host Jodi and Allie delve into the importance of reflecting a brand's vibe in physical spaces and share tips on redesigning to create a serene environment. They explore the balance between following design trends and maintaining timeless elements, the vital role of storage solutions in small suites, and budget considerations for redesign. Allie also talks about her journey in the beauty industry and how she began helping salon owners design their spaces. They also touch on how personal transformations can spark the need for redesigns, and provide actionable advice for stylists looking to create visually impactful and efficient salon suites.00:00 Welcome Back to the Hairstylist Rising Podcast01:08 Allie's Journey into Salon Design01:55 The Importance of Branding in Salon Design04:42 Trends in Salon Design for 2024-202505:14 Balancing Trends and Timeless Design06:13 Maximalism and Personal Style17:46 Practical Tips for Salon Storage Solutions20:32 Resources and Final Thoughts

    Attracting Dream Clients with Instagram + Facebook Ads

    Play Episode Listen Later Nov 12, 2024 27:15


    Say hi to Jodie on InstagramCheck out Jodie's websiteIn this insightful episode, Jodie hosts Stephanie, a seasoned expert in Facebook and Instagram advertising for beauty professionals, to discuss what's new and effective for 2024. Stephanie, who has been teaching ads for nearly five years through her program 'The Ad Lab,' provides updates on ad strategies, emphasizing the importance of using Instagram Reels, long-form captions, and personal messaging to enhance ad effectiveness. She also highlights the evolving landscape of ad targeting, the importance of ad testing, and shares practical tips for both local businesses and educators looking to leverage ads for growth. Stephanie's recent hands-on experience managing ads for beauty businesses underscores her commitment to staying ahead in the ever-changing ad environment.00:00 Introduction and Welcome00:45 The Importance of Facebook and Instagram Ads for Beauty Professionals01:46 Success Stories and Benefits of Ads04:22 Changes in Ad Strategies and Formats06:41 Effective Ad Techniques and Testing13:04 Targeting and Personalization in Ads17:40 Conclusion and Final ThoughtsMentioned in this episode:FREE Instagram + Facebook Ads ClassClick here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie

    Increasing profits for salon owners and independent hairstylists - the easy way

    Play Episode Listen Later Aug 20, 2024 32:58


    getliquid.ai Chrystal L, the founder of Liquid, shares how her platform can revolutionize the way hairstylists operate their businesses. Liquid offers tools like the Profit Maximizer, which helps hairstylists determine their pricing and profitability. Chrystal emphasizes the importance of profit in running a successful salon and explains how Liquid can help stylists increase their profits. She also introduces Liquid Connect, a tool that enhances the client experience and increases service ticket prices. Chrystal envisions Liquid as a decision engine for hairstylists and salon owners, providing support in operations and freeing up time for stylists to focus on their craft.TakeawaysLiquid offers tools like the Profit Maximizer to help hairstylists determine their pricing and profitability.Profit is important for salon owners as it allows for expansion, hiring employees, and investing back into the business.Liquid Connect enhances the client experience and increases service ticket prices.Liquid aims to be a decision engine for hairstylists and salon owners, providing support in operations and freeing up time for stylists to focus on their craft.Chapters00:00 Introduction to Liquid and its Promise03:49 The Profit Maximizer: Determining Pricing and Profitability10:19 Liquid Connect: Enhancing the Client Experience18:07 Liquid as the Decision Engine for Hairstylists and Salon Owners

    BONUS: Escape your day to day and elevate your brand (Live Replay with Sherry Nelson)

    Play Episode Listen Later Jul 16, 2024 24:51


    Visit www.escapetoelevate.com for more info and to apply!In this episode of the podcast, host Jodie Brown shares a recent conversation from an Instagram live session with Sherry, a salon owner and former participant of the 'Escape to Elevate' retreat. They discuss Sherry's experiences, hesitations before attending the retreat, and the significant impact it has had on her career and personal growth. Jodie highlights the transformative benefits of the retreat for beauty industry entrepreneurs, educators, and creatives. They also dive into the sense of community, the value of being in a room with diverse, talented individuals, and the importance of stepping out of one's comfort zone. Sherry shares her career developments. Applications for the Italy 2024 retreat close at the end of July, visit escapetoelevate.com to apply.

    How to get featured in the media + grow your brand with PR

    Play Episode Listen Later Jun 10, 2024 40:22


    Say hi to Jodie on InstagramCheck out Jodie's websiteFollow the Visionary Rising on InstagramIn this conversation, Jodie interviews Nicole about using media and press coverage to grow a business and enhance reputation as an entrepreneur. Nicole shares her expertise as a journalist and offers tips on getting affordable press coverage. They discuss the long-term benefits of press and media coverage, the credibility it brings, and the importance of positioning oneself as an authority. Nicole also emphasizes the value of building a personal brand and leveraging social media to attract bigger press opportunities. They cover the difference between earned press placements and pay-for-press schemes, and the importance of being strategic in targeting specific press outlets. Nicole shares her backstory as a magazine journalist and how she now teaches small business founders and solopreneurs to get featured and grow their visibility affordably. They discuss the purpose of PR in building brand credibility and awareness, and how it can generate new opportunities and boost sales. They also touch on the misconception that PR is expensive and the benefits of being your own publicist. Nicole provides insights into what journalists are looking for when featuring people, the importance of prompt responses and personalized pitches, and the value of syndicated press placements. They discuss the affordability of press and the potential for smaller websites to be syndicated by larger platforms. Nicole offers tips on preparing for PR, including identifying target press outlets and refining one's unique point of view. She also highlights the importance of a well-crafted bio and credentials that go beyond traditional qualifications. The conversation concludes with a discussion on the Get Featured Fast Guide and Nicole's course, Five Days to Free Press, which teaches entrepreneurs how to pitch journalists and get press coverage.TakeawaysPress and media coverage can enhance a business's reputation and provide long-term benefits.Credibility is associated with getting press and media coverage, which can't be competed with by social media.Building a personal brand and leveraging social media can attract bigger press opportunities.Earned press placements are more valuable than pay-for-press schemes.Being strategic in targeting specific press outlets can be more impactful than trying to be everywhere.PR is about building brand credibility, creating awareness, and generating new opportunities.Prompt responses and personalized pitches increase the chances of getting featured.Syndicated press placements can provide significant exposure.Identifying target press outlets and refining one's unique point of view are important in preparing for PR.A well-crafted bio and credentials beyond traditional qualifications can make entrepreneurs stand out.The Get Featured Fast Guide and Five Days to Free Press course offer valuable resources for entrepreneurs looking to get press coverage.Mentioned in this episode:Market Your Independent Education With EaseClick below to sign up for the workshop series! www.jodiebrown.ca/refine

    How hairstylists can GET what they want

    Play Episode Listen Later Apr 8, 2024 40:28


    DM Jodie on IGIn this episode, the host welcomes back Misty, a former money coach turned life coach, focusing on helping hairstylists and entrepreneurs achieve their goals. Misty shares her journey of paying off $48,000 in debt with her husband and how this experience was a catalyst for her personal development journey. She discusses the importance of discipline, consistency, and taking action towards making your goals a reality. Misty emphasizes that her coaching has evolved to life coaching, highlighting the common issues people face with consistency and follow-through. She provides insights on achieving goals without feeling deprived and the significance of balancing satisfaction with current achievements while striving for more. Misty outlines a three-step process for starting messy: identifying what you want, identifying your blocks, and getting comfortable with being uncomfortable. The episode also covers strategies for overcoming limiting beliefs and the benefits of starting with whatever resources you currently have. Finally, Misty announces the relaunch of her podcast, 'Starting Messy,' aiming to inspire listeners through stories of people who began their journeys imperfectly and found success.00:00 Welcome Back, Misty! A Dive into Personal and Financial Growth00:14 The Evolution of a Money Coach: Beyond Budgets and Debt03:57 Identifying Desires and Overcoming Limitations: The Path to Personal Fulfillment06:03 The Power of Self-Identification: Understanding Who You Are13:39 Navigating Life's Hills: Overcoming Blocks and Embracing Discomfort17:25 The Joy of Learning: Embracing New Challenges and the Journey of Growth20:07 The Journey of Starting Messy21:04 The Power of Consistency Over Perfection21:34 Simplifying the Start: Overcoming Tech Overwhelm22:17 Embracing Minimalism in Business Tools23:37 The Importance of Starting Despite Imperfections25:04 Overcoming Self-Imposed Blocks and Seeking New Perspectives27:38 Getting Comfortable with Being Uncomfortable30:51 Advice for Taking the First Step Towards Your Goals33:43 Introducing the Starting Messy Podcast35:57 Finding Support and the Power of Mentorship

    Client Communication + IRL Marketing for Hairstylists

    Play Episode Listen Later Apr 1, 2024 46:17


    DM Jodie on IGThis episode of the Hairstylist Rising Podcast features Crystal Green, known as Your Hair Mentor on Instagram, diving deep into the art of client experience in the hairstyling industry. Crystal shares her journey from aspiring dentist to celebrated hairstylist and educator, emphasizing the importance of human connections and exceptional client experiences over mere hairstyling services. She discusses how digital marketing complements the salon experience, the transition from providing client-focused services to guiding hairstylists, and strategies for effective communication and in-person marketing to cultivate lasting client relationships. The discussion also explores the significance of making clients feel seen, valued, and heard, and how hairstylists can enhance their brand and service offerings through personal development and understanding the needs of their target audience.00:00 Meet Crystal Green: The Hair Mentor01:19 The Power of Digital Marketing in Hairstyling03:54 Crystal's Journey from Dentistry to Hairstyling07:10 The Importance of Client Experience in Hairstyling09:36 Transitioning to Education and Mentorship15:26 Making the Client the Hero of Their Hair Journey19:30 Understanding and Valuing Client Feedback23:17 Redefining the Role of a Hairstylist24:06 The Importance of Brand and Personality in Hairstyling24:29 Crafting Your In-Person Brand as a Hairstylist25:48 Maintaining Professionalism While Being Authentic26:42 Navigating Client Conversations and Experience33:46 The Power of Communication in Hairstyling38:32 In-Person Marketing Strategies for Hairstylists42:29 Connecting with Your Audience and Growing Your Clientel

    Tik Tok, Instagram, Threads... what social media stylists should REALLY prioritize in 2024?

    Play Episode Listen Later Mar 25, 2024 43:31


    DM Jodie on IGIn this podcast episode, the host speaks with Vivian Johns, the founder of the Hairdressers Social Club in the UK, about the evolving landscape of social media for hairstylists, focusing on Instagram and TikTok. Vivian, who has 26 years of experience in the hairdressing industry, shares her journey from starting on Instagram in 2018 to leveraging TikTok for business growth. She discusses the shift from Instagram being a predominantly photo-sharing app to embracing video content through Reels and the importance of static images and carousel posts for engaging existing followers. Vivian emphasizes the role of SEO on Instagram, highlighting how every word on the platform is now searchable, suggesting a move towards optimizing content for discoverability. They also explore the difference in content creation strategies between Instagram and TikTok, noting that TikTok is excellent for reaching new audiences with more raw and engaging content, while Instagram serves as a more polished showcase of work and a learning library for clients. Vivian advises on the strategic use of hashtags, particularly location-based ones, to enhance visibility and attract local clientele on Instagram. The conversation touches on the underused feature of broadcast channels on Instagram and the potential of TikTok lives for salon visibility. Ultimately, Vivian underlines the importance of aligning social media strategies with business goals rather than strictly focusing on platform-specific tactics.00:00 Meet Vivian Johns: The Social Media Savvy Hairdresser01:50 The Evolution of Instagram for Hairstylists: From Photos to Reels09:15 Maximizing Instagram's Potential: Insights and Strategies for 202410:06 Exploring the Power of SEO and Hashtags on Instagram18:18 Broadcast Channels: The Underused Instagram Feature for Stylists22:05 Transitioning to TikTok: Is It Necessary for Stylists?23:22 Exploring TikTok's Potential for Hair Creators24:49 Success Stories: From Skepticism to Client Growth on TikTok26:17 Crafting Engaging Content for TikTok vs. Instagram27:37 The Power of TikTok Lives for Business Growth32:02 Optimizing TikTok Strategy for Salon Owners32:39 TikTok and Instagram: Complementary Platforms for Diverse Audiences40:12 Final Thoughts on TikTok's Value for Local Businesses

    Becoming an Influencer and Educator in the Beauty Industry

    Play Episode Listen Later Mar 18, 2024 35:53


    DM Jodie on IGThis podcast episode features an in-depth interview with Erin Ray, a hairdresser turned educator and influencer in the beauty industry. With a background in business and 10 years of experience in hairstyling, Erin shares her journey from getting laid off in 2016 to finding her passion in hairdressing and education. She emphasizes the importance of doing what you love and provides insights into teaching practical hair techniques for 'normies', not just models. Erin discusses her transition into education, the importance of relatability as an educator, and the challenges of being a newcomer in education. The episode also covers strategies for working with brands, Erin's approach to securing her first brand contract, and the intricacies of content creation and exclusive brand partnerships. Additionally, Erin touches on the personal benefits of traveling for work, balancing motherhood with professional endeavors, and offers advice for stylists aspiring to step into education or brand partnerships.00:00 Welcome and Introduction00:03 Meet Erin: From Business Background to Hairdressing01:20 The Journey into Hair Education03:16 The Realities of Becoming an Educator09:44 Navigating Brand Partnerships and Sponsorships24:36 The Power of Travel and Personal Growth30:47 Advice for Aspiring Educators and Stylists32:13 Closing Thoughts and Where to Find Erin

    Email Marketing for Hairstylists in 2024

    Play Episode Listen Later Mar 11, 2024 27:40


    DM Jodie on IGDM Claire MonroeIn this discussion, Claire Monroe, a salon suite owner with over 17 years of experience in the beauty industry and a consultant for salon owners and stylists, shares her journey from hairstylist to salon owner and consultant. She highlights the transformative power of modern marketing strategies, specifically email marketing, and its impact on the beauty industry. Claire offers insight into effectively using email marketing to build relationships with clients, differentiate services, and enhance salon visibility and revenue. The conversation covers the importance of personalized welcome and nurture sequences, the use of lead magnets, and leveraging reviews for SEO. Claire also introduces her email marketing course and VIP service for salon owners seeking to elevate their business through strategic email campaigns.00:09 Background and Journey into the Beauty Industry02:11 The Impact of Modern Marketing Strategies on the Beauty Industry03:04 The Role of Email Marketing in a Hairstylist's Business07:00 The Power of Automated Email Marketing09:49 The Value of Lead Magnets in Business13:07 The Impact of Email Marketing on Business Revenue and Client Retention16:08 The Importance of Reviews and SEO in Business Growth19:55 Getting Started with Email Marketing

    How Hairstylists can reduce no shows and last minute cancellations with Hunter Donia

    Play Episode Listen Later Mar 4, 2024 43:59


    DM Jodie on IGIn the episode, industry experts discuss effective strategies for reducing last-minute cancellations and no-shows. They highlight the importance of establishing respectful boundaries while maintaining a stress-free business environment. It's suggested that stylists should require policies to be signed at every visit, as these help protect the business and inform the client. They note the necessity of making strategic decisions based on logic, rather than emotions. They also stress the significance of thinking long-term over the small financial gains from cancellation fees. They advocate for utilizing a credit card on file system and illustrate how creating an excellent client experience reduces the likelihood of last-minute cancellations. A major point is to ensure that the implemented policies are fair and equitably enforced.00:00 Introduction: Reducing Last Minute Cancellations01:37 The Emotional Impact of Cancellations02:12 The Shift in Cancellation Policies02:58 The Current State of Cancellations and No Shows05:44 The Importance of Having a Cancellation Policy06:48 The Power of Regularly Communicating Policies09:37 The Consequences of Not Communicating Policies11:10 The Long Term Impact of Charging Cancellation Fees20:07 The Importance of Fair Policies21:18 When to Charge a Cancellation Fee22:33 Reducing Last Minute Cancellations23:32 Setting Up Policies and Systems24:29 Streamlining the Client Experience25:37 Preventing Last Minute Cancellations28:29 Handling Deposits and Rescheduling30:44 Balancing Business and Human Emotions36:10 Creating an Excellent Client Experience38:05 Final Thoughts and Advice

    From Burnout To 7 Figure Beauty Biz Success with Justine Martinson

    Play Episode Listen Later Feb 26, 2024 36:42


    This episode features an engaging conversation between the host and Justine Martinson, a successful entrepreneur, aesthetician, and laser technician who has made valuable contributions to her city's medical aesthetic industry. Overcoming significant challenges and obstacles, Justine turned her passion for aesthetics and business into a seven-figure spa and digital marketing powerhouse, Lipstick Empire. She also shares her commitment to community service, serving various charities and local initiatives. She emphasizes the importance of physical and mental health in achieving success. Despite the trials that hit her business, her entrepreneurial spirit, community support and a dedicated team have helped her thrive in her industry.00:00 Introduction and Guest Background01:43 Justine's Journey into Medical Aesthetics06:35 The Challenges of Entrepreneurship and Burnout08:44 Rebuilding and Prioritizing Self-Care10:24 The Birth of Lipstick Empire13:46 Overcoming Obstacles and Building a Successful Business25:38 The Importance of Community Involvement34:00 Final Thoughts and Advice for Entrepreneurs

    Craving Change + Your "Next Step" as a Hairstylist

    Play Episode Listen Later Feb 19, 2024 34:53


    In this episode of the hairstylist rising podcast, the host has a deep conversation with Brittney Carmichael about facing and dealing with change, especially in terms of personal and career evolution. They discuss the importance of recognizing when a change is needed and the best ways to adapt to it. The conversation covers the concept of 'soft skills' like empathy and communication, and how they are becoming increasingly important. Brittney shares her journey of shifting from a hair stylist to a photographer and coach, emphasizing following one's passion and innate talents. The hosts underscore the significance of asking for feedback, rest, self-care, and authenticity during transformation.00:00 Introduction to Navigating Change01:09 The Messiness of Change01:23 The Year of the Soft Skill02:11 The Pain and Growth of Change02:24 The Grief of Change02:48 The Imperfection of Change03:19 The Challenge of Navigating Change04:33 The Power of Authenticity05:34 The Importance of Inner Skills10:11 The Power of Passion18:11 The Journey of Evolution19:47 The Power of Curiosity28:28 The Importance of Self-Care33:24 Conclusion: Embracing Change

    Creating A More Inclusive Salon Experience For Neurodivergent Clients + Stylists Episode

    Play Episode Listen Later Feb 12, 2024 37:01


    Magnetic Marketing for Hairstylists

    Play Episode Listen Later Feb 5, 2024 26:18


    Magnetic Marketing for HairstylistsIn this podcast, hairstyling expert Jodie Brown discusses the importance of magnetic marketing for hairstylists. She offers insights into her personal experiences, and how she used Instagram and online branding to grow her business. Jodie explains the significance of brand focus, connection, and consistency as key factors in building trust with clients. She also provides actionable tips on specific messaging, batching and repurposing marketing materials, optimizing Instagram for searchability, setting up Google My Business, and ensuring websites are search engine optimized and mobile friendly. These strategies, according to Jodie, can help hairstyling professionals attract their dream clients, scale their businesses, and increase revenue while staying true to their unique brand identity.00:00 Introduction to Magnetic Marketing for Hairstylists00:33 The Importance of Understanding Marketing Fundamentals01:00 My Personal Journey in Online Marketing02:08 The Power of Personal Branding in the Beauty Industry02:50 Working Smarter, Not Harder in Marketing03:45 Rising Above the Noise: Standing Out in a Crowded Online Space05:04 The Importance of Quality Over Quantity in Content Creation06:00 The Role of Branding in Attracting Valuable Clients07:46 Creating Consistency in Your Brand Messaging09:21 The Power of Specific Messaging and Batching in Marketing17:40 Setting Up Online Visibility Touchpoints22:19 Conclusion: Implementing These Tips for Effective MarketingAI responses can produce inaccurate information about people, places, or facts.Write to the AIMentioned in this episode:Join us on The Visionary Rising PodcastIncluded is an add for our brand new podcast.

    Elevate Your Brand As A Hairstylist

    Play Episode Listen Later Jan 29, 2024 24:05


    In this episode of the Hairstylist Rising podcast, host Jody Brown discusses the three most important things hairstylists can do to elevate their brand. She emphasizes the value of creating an authentic and captivating brand that connects with ideal clients, and highlights the importance of clarity, connection, and consistency in branding. Listeners will gain insights and actionable strategies to build their best life as a hairstylist.   We're covering:    The importance of branding  The foundation of marketing  The power of connection  Consistency for trust and retention Time Stamps   00:00 Introduction to the Podcast   00:03 The Importance of Branding in the Beauty Industry   01:52 The Difference Between Marketing and Branding   05:39 The Three C's of Cohesive and Magnetic Branding   05:52 The Role of Clarity in Branding   07:06 The Power of Connection in Branding   17:19 The Importance of Consistency in Branding   21:52 Conclusion and Action Steps   23:15 Signing Off  

    Should Hairstylists Think About Price Increases During Times Of Economic Uncertainty?

    Play Episode Listen Later Jan 22, 2024 33:44


    Success in Small Towns: Business Growth and Pricing Strategies in the Beauty Industry In a discussion between Jodi and Casey - a small-town hair stylist - the two delve into the nuances of running a profitable hair business in a small town. Casey shares her journey of becoming a hair stylist and how she defied the skepticism of those around her, particularly those who felt a small town setting could hinder her success. She also explains that her drive to deliver high-end services in her small town led to the establishment of her salon. The pair then discuss the challenges of finance management in the industry, highlighting the necessity of understanding your business's financial health before implementing price increases. They also address the misconceptions surrounding lower pricing in smaller towns, emphasizing that quality services can be priced fairly irrespective of location. Casey advises hairstylists to focus on the strength of their business while making strategic decisions during economic uncertainty, and to abandon the habit of basing their prices on what everyone else is charging. She promotes her masterclass that helps hairstylists to strategically raise their prices in small towns.   In this episode we go over:    Casey's Journey in the Beauty Industry  Overcoming Negative Advice and Building a Successful Business  The Importance of Email Marketing and Business Growth  Addressing Pricing Concerns in the Beauty Industry  Understanding Your Business Finances and Pricing Strategy The Impact of Economic Climate on Pricing Decisions  Challenges and Opportunities of Pricing in Small Towns Conclusion and Where to Find More About Casey   Check out the previous episodes here!   3 Key stept to success as a small town hairstylist https://hairstylistrising.libsyn.com/3-key-steps-to-success-as-a-small-town-hairstylist   Social Media Strategies for small town Stylists https://hairstylistrising.libsyn.com/social-media-strategies-for-small-town-stylists   Find Casey Taylor on Instagram! www.instagram.com/caseytalorstylist

    Making an Extra 10K Behind the Chair in 2024

    Play Episode Listen Later Jan 15, 2024 23:47


    Welcome to today's episode, where we dive into the strategies to help you make an extra $10,000 behind the chair in 2024. We're thrilled to have Christina Leist, a beauty industry expert and educator, here to share her insights and guidance on achieving financial growth in your beauty business.  Christina discusses various strategies to increase your income behind the chair in 2024. Upselling Treatments: Christina emphasizes the importance of talking to clients about new treatments and services. Excitement about offering something new can lead to clients embracing additional services, ultimately boosting your income. Offering Extra Haircuts: Encourage clients to schedule more frequent haircuts. Even a small increase in the number of haircuts per day can significantly contribute to your annual income. Consistent Consultations: Keep consultations fresh and engaging, whether with long-term clients or new ones. Discuss the latest trends, treatments, and options, making clients feel excited about trying something new.

    Leadership, Self-Care, and Success in the Beauty Industry

    Play Episode Listen Later Jan 8, 2024 38:56


    Check out the Scissors Make Cents website   Find Kelly on Instagram   In this power-packed episode, Jodie and Kelly discuss their experiences as salon owners, consultants, and personal growth enthusiasts.    The conversation covers an array of topics including the importance of a supportive peer group, tackling the challenge of understanding business numbers, the power of retreats, and managing a team effectively.    Kelly shares her entrepreneurial journey, explaining her transition from hairstylist to salon owner, her approach to team management, and how self-care impacts her professional performance.    The episode also includes valuable insights into business growth, the crucial role of ongoing education, and planning for a successful year.   Kelly reveals how mentorship played a key role in her progress, leading her to evolve her business strategy and attitude.    She also emphasizes the importance of self-care and individual growth.    Kelly explains how she uses a planner to map out her business, illustrating the importance of understanding numbers and tracking key performance indicators for business growth.    Additionally, Kelly discusses her retreat, Escape to Tulum, emphasizing its focus on mindfulness, self-care, and building an empowering community of like-minded individuals.  

    Hairstylists' Change the World with Elizabeth Faye

    Play Episode Listen Later Jan 1, 2024 40:02


    Say Hi to Faye on IG Elizabeth Faye / Coach & Retreats / Breathwork & Business (@heyelizabethfaye) • Instagram photos and videos In this episode of "Hairstylist Rising," your host, Jodie Brown, welcomes the amazing Elizabeth Faye to the show. Elizabeth, known for her transformative work in the beauty industry and her documentary "Hairstylists Changed the World," shares her journey from stylist to educator, healer, and entrepreneur. Together, they explore the holistic approach to hairstylist education, the crucial role of self-care for beauty professionals, and the art of navigating career pivots. Join Jodie and Elizabeth as they delve into the seasons of metamorphosis in one's career, the power of being body-led, and the seamless integration of personal development into the realms of life and business. Elizabeth Faye kicks off the conversation by emphasizing the importance of well-being and self-care within the hairstylist profession. Drawing from her own transformative journey, she reveals how she integrated holistic modalities into the beauty industry to address the gaps in hairstylist education. Her mission: equipping stylists with the tools needed to protect their physical, emotional, and energetic well-being. Throughout the episode, Elizabeth highlights the significance of following one's inner guidance and trusting the seasons of metamorphosis in a stylist's career. Recognizing that each journey is unique, she encourages beauty professionals to embrace change and explore new horizons. Elizabeth delves into the natural cycles of transformation, likening them to the seasons of the year. These cycles, she explains, involve shedding and releasing (fall), fortification and deepening roots (winter), new beginnings (spring), and harvesting the fruits of one's efforts (summer). Embracing these cycles, she argues, can lead to profound personal and professional growth. The episode concludes with Elizabeth stressing the importance of integrating personal development work into all facets of life, from business to relationships and finances. She underscores that personal growth is not an isolated endeavor but rather has a transformative ripple effect across various areas of our lives. The significance of well-being and self-care for hairstylists. Integrating holistic modalities into the beauty industry. Trusting inner guidance and navigating career pivots. The power of being body-led and intuitive. Understanding the natural cycles of transformation. The seamless integration of personal development into life and business. Tune in to this enlightening episode of "Hairstylist Rising" for a captivating conversation that offers valuable insights to hairstylists, educators, and anyone embarking on a journey of career transitions and personal growth.  

    How Hairstylists Can Beat Holiday Spending Stress

    Play Episode Listen Later Dec 19, 2023 41:47


    Get 75% off Money Beyond The Chair   We're diving into the complexities of navigating finances, particularly through the holiday season, for those in the beauty industry. Listen as our guest shares her transition from a financially strained hairstylist to a personal finance coach, helping others take control of their finances and live out their dreams.    Discover why you need to adjust your relationship with money, how to get started with a spending plan, and how to handle obligatory holiday spending.    This is a must-listen for hairstylists and beauty professionals who want to balance creative passion with financial stability.   We're talking about:    Getting Real with Money  Starting Somewhere  The Turning Point  Overcoming Financial Struggles  Making Changes  The Payoff  Taking Care of Your Finances  Keeping Spending in Check   The holiday season can be a financially stressful time, especially for freelancers like hairstylists. However, with strategic planning and informed advice, it is possible to navigate this season without unnecessary financial stress. In this episode, we will explore valuable insights into how to manage holiday spending effectively.   The holiday season often amplifies existing financial stress. The financial burden can affect you whether you're working extra hours at the salon or not. As stylist professionals, it's crucial for us to approach our financial situation without resorting to shame and embarrassment. Often, the personal finance industry uses shame as a tool -- a method that frequently leads people to avoid confronting their financial situation.   The first step to overcoming financial stress, especially during the holidays, is to rethink our financial habits and shift our perspective. Rather than avoiding bills and financial statements due to fear and stress, it's beneficial to start examining them with an open mind. It's essential to go beyond the constant fear of debt and visualize our finances more constructively. One inspiring example is a hairstylist who managed to overcome her financial fear. After realizing she was significantly in debt, she decided to make a change. By assessing her spending habits in detail and drawing a clear financial plan, she managed to gradually reduce the debt and regain control over her finances. Her story serves as an motivating tale for others grappling with similar financial challenges.   The role of mindset in financial management cannot be overemphasized. It's important to consider that extreme budgetary restrictions can hinder more than they help. Instead, what's needed is a sustainable spending plan aligning with our individual values and lifestyle. The key is consistency rather than perfect adherence to a rigid budget.   It is crucial to monitor spending habits, particularly during the holidays. Whether it's spending on gifts, eating out, or indulging in personal purchases, it helps to keep track of where the money is going. With awareness, it becomes possible to make informed decisions about where we can cut back and where we need to invest.   In conclusion, conquering holiday financial stress as hairstylists is about mastering personal finance management. It involves rethinking old spending habits, developing a mindset shift, setting a practical spending plan, and keenly monitoring our spending. Remember, the goal isn't to create further strain but to make the holiday season and our financial health more manageable and less stressful.  

    Navigating Personal Growth and Morning Routines for Success

    Play Episode Listen Later Dec 11, 2023 25:42


    In this thought-provoking episode, Jodie engages in a captivating conversation with Maila, exploring the intricacies of personal development and the transformative power of morning routines in the ever-evolving landscape of the beauty and online industries. In this episode, were diving into: Generational Perspectives on Fulfillment: Jodie and Maila dive into a discussion about the unique challenges and triumphs of their generation, straddling the cusp of change. Themes of consciousness, awakening, and self-fulfillment in both the beauty and online industries take center stage. Awakening and Transition: Maila shares personal insights into the ongoing awakening and transition within their generation, emphasizing the importance of breaking free from limiting beliefs and prioritizing individual desires over societal expectations. Parenting and Limiting Beliefs: Jodie reflects on the parenting experience, considering ways to prevent the formation of limiting beliefs in the next generation. The conversation touches on societal expectations and the vital role of allowing children to explore their passions freely. Career Path Diversification: The podcast explores Maila's unconventional career journey within the beauty industry, challenging traditional paths and advocating for showcasing diverse career options. The discussion encourages listeners to embrace their unique paths and passions. Unpacking Limiting Beliefs: Maila candidly shares personal limiting beliefs and discusses their impact on the journey to success. The conversation evolves into practical strategies for identifying and addressing deep-seated beliefs that may hinder personal and professional growth. Morning Routines for Mental Wellness: Jodie and Maila pivot towards practical advice, focusing on morning routines. Maila advocates for personalized routines aligned with individual preferences, emphasizing the significance of trial and error to discover what resonates for mental wellness. Strategies for Mental Well-being: Maila provides actionable advice for listeners looking to embark on a journey of self-care and mental well-being. The discussion touches on the importance of listening to intuition and creating habits that nurture a positive mindset. Workbook Resource: Maila introduces a workbook designed to guide individuals in establishing a morning routine. The workbook covers the why, what, and how of morning routines, offering practical ideas and a structured approach to building this transformative habit. As we conclude this enlightening episode on the Hairstyling Rising podcast, Jodie and Maila encourage listeners to embrace self-reflection, challenge limiting beliefs, and consider the impact of personalized morning routines on mental well-being. The journey towards fulfillment, both personally and professionally, is celebrated as a continuous process of growth and self-discovery. Tune in for more insights in the next episode as Hairstyling Rising continues to explore the diverse facets of success and well-being in the beauty and online industries.  

    Staying Grounded Behind The Chair

    Play Episode Listen Later Dec 4, 2023 39:00


      Find Brooke on Instagram Visit Brooke's Website   In this episode, we're talking about navigating fulfillment and energy management within the beauty industry. We're diving into the common challenge of burnout and the importance of staying grounded for hairstylists in a profession that often serves as a sanctuary for clients.    We're sharing personal experiences, insights, and practical tips to help hairstylists find fulfillment and maintain a positive energy balance behind the chair.   We're diving into:   Recognizing Burnout As A Hairstyling:   Unpacking the nuances of burnout within the hairstyling profession, beyond merely working long hours. Personal anecdotes highlight instances of burnout stemming from a misalignment with one's passion and purpose.   Self-Awareness in the Salon Space:   Stressing the significance of self-awareness for hairstylists in recognizing when a change in direction is needed. Brooke Kenyon shares her journey and the wake-up call provided by an external perspective, urging her to reevaluate her path.   Shifting Priorities   Rethinking success beyond financial gains, emphasizing personal fulfillment in a profession that often revolves around aesthetics. Jodie and Brooke discuss pivotal moments when they decided to prioritize their well-being over monetary success.   Facing Fear and Embracing Change Behind the Chair:   Delving into the fears associated with making career changes in the hairstyling industry. Encouraging hairstylists to embrace change as a catalyst for personal and professional growth.   Learning the Business and Adapting:   Reflecting on the evolving nature of the hairstyling industry and the need to adapt to changes. Overcoming resistance to learning new skills, including the use of social media, for sustained success.   Practical Tips for Staying Grounded:   Transitioning to actionable advice for hairstylists working closely with clients. Strategies for protecting personal energy, creating a positive and safe space, and utilizing modalities like Reiki.   Clearing Space and Resetting for Hairstylists:   Practical insights into clearing energy from salon spaces, ensuring a refreshed environment between clients. Establishing boundaries between work and personal life for a seamless transition and presence with family.   Impactful Presence in the Salon:   Recognizing hairstylists' influence on clients beyond their technical expertise. Exploring ways to impart positive energy and foster a sense of purpose in day-to-day interactions.   Being a Calming Presence for Clients:   Acknowledging the role hairstylists play in providing comfort, especially during clients' challenging times. Brooke and Jodie discuss the benefits of personal growth and energy protection for both hairstylists and their clientele. This episode serves as a guiding light for hairstylists navigating the often glamorous yet demanding world of hairstyling, offering actionable insights for personal growth and professional success.  

    Behind The Biz Of A Beauty Industry Content Creator + Independent Educator

    Play Episode Listen Later Nov 27, 2023 38:11


    The Science Behind Manifestation & Success In The Beauty Industry

    Play Episode Listen Later Nov 20, 2023 40:57


    In this episode, we're joined by Tracy Jasmin, a former wedding photographer who transitioned into a business coach for female entrepreneurs. Tracy shares her journey and insights into the world of mindset and manifestation. Tracy's transformation from a wedding photographer to a business mindset coach is a remarkable journey guided by intuition and a deep passion for mindset and manifestation.    Our Conversation:   Tracy's career began in newborn photography, but she soon realized her passion for weddings, which led her to trust her intuition and embark on her unique journey. Her interest in mindset, manifestation, quantum physics, and the psychology of the brain became a driving force in her life. Despite initial skepticism, Tracy found herself working with a business coach who helped her develop a group coaching program and explore concepts related to the subconscious mind and neurolinguistics. The discussion also touches on the transformative power of books like "You Are a Badass" by Jen Sincero and the pivotal moments when one's perspective shifts dramatically. Tracy highlights the significance of self-recognition, embracing your unique gifts, and shifting your self-perception to achieve success. The conversation delves into the misconception of oversaturation in various niches, using the example of curly hair specialists, and how your beliefs can limit or expand your opportunities. Tracy emphasizes the importance of an identity shift, where your thoughts, actions, and beliefs align with the person you want to become. The concept of manifestation is explored, with a focus on becoming the person who has the desired outcomes, rather than just seeking the outcomes themselves. The discussion touches on the science-backed aspects of manifestation and the influence of thoughts, beliefs, and emotions on one's actions and, ultimately, their reality. It's highlighted that belief in manifestation is not a prerequisite, and people from various backgrounds, including those who are not spiritual, can benefit from these principles. The importance of taking action aligned with your goals and assessing whether your thoughts, feelings, and actions are moving you closer to your desired outcomes is emphasized.   Key Takeways:   Manifestation is about becoming, not just obtaining. Your self-perception dictates your success. Your mindset is the key to breaking through limiting beliefs. Evidence and self-recognition are essential in the manifestation journey. The placebo effect demonstrates the power of belief and mindset. The importance of open-mindedness and recognizing the connection between energy and belief. Challenges can be opportunities for growth and action. Belief in manifestation is not limited to a specific spiritual or non-spiritual perspective.   Find Tracey on Instagram  

    Hair As Fabric: Master Working With Any Hair Texture

    Play Episode Listen Later Nov 13, 2023 21:48


    Welcome to today's episode! In this exciting conversation, we are joined by Alyssia Dodson, also known as the Main Seamstress, a seasoned professional in the beauty industry with two decades of experience. Alyssia is on a mission to revolutionize the way hairstylists approach their craft, and in this episode, she shares her unique perspective on "Hair as Fabric." Let's dive into this captivating discussion and explore the innovative concept of treating hair as fabric, transcending traditional notions of hair care and styling.   The Journey to Hair as Fabric:   Alyssia reflects on the common thread she observed in her clients' experiences related to hair texture and styling. She notes that hair challenges aren't limited to specific ethnic backgrounds, and she wanted to empower stylists to embrace a more inclusive approach. She highlights the need for comprehensive education on texture in the beauty industry and how it was a glaring omission during her own training.   Creating a Safe Space:   Alyssia shares her inspiration for creating a safe space for stylists and clients to discuss hair without fear or exclusion. She emphasizes her desire to offer the same welcoming environment she experienced when entering the industry. Jody and Alyssia discuss the importance of specialization and the need for stylists to cater to all hair types and clients.   Hair as Fabric Concept:   Alyssia explains how she started visualizing hair as fabric and its positive impact on both stylists and clients. She discusses the importance of adjusting one's lens to see hair differently and how this adjustment reignites creativity.   Education Approach:   Alyssia provides insight into her educational framework, which includes a tactile and visual learning approach. She encourages stylists to use fabrics for visualization, helping both stylists and clients understand how to handle and care for different hair types. The education delves into foundational elements, product application, cutting techniques, and styling methods, offering a holistic understanding of "Hair as Fabric."   Connect with Alyssia on social media at @MainSeamstress and visit her website, HairFabricEducation.com, for more information on her classes and consultations.  

    From Commission Salon To Collective For Independent Stylists: How One Salon Owner Found Alignment By Pivoting Her Business Model

    Play Episode Listen Later Nov 6, 2023 26:51


    In this episode, we explore the concept of allowing ourselves to evolve as individuals and business owners in the beauty industry. Join us as we dive deep into the journey of Marissa Bender, the owner of Moss Hair Collective in Columbus, Ohio, as she shares her story of growth, change, and empowerment.   Introducing Marissa Bender and Moss Hair Collective:   Marissa Bender introduces herself and her journey in the beauty industry. Her upbringing in a family with a strong connection to the salon world.   Finding Her Path:   Marissa's initial resistance to becoming a hairstylist. The artistic and creative influences in her life. Choosing hair school and the love she developed for hair color.   Exploring Different Salon Models:   Marissa's experience working in various salon models, including commissioned salons and a salon loft. Gaining diverse experiences and perspectives in the beauty industry.   Collaboration and Transition:   Collaborating with a friend to start a salon loft. The challenges and rewards of operating the salon loft for two years. Transitioning to a modern commissioned salon.   Embracing Change:   The pivotal moment that led Marissa to realize her preferences in business ownership. The importance of considering lifestyle choices as a business owner. Letting go of responsibilities for others' paychecks.   Creating a Unique Salon Culture:   Building a brand to attract the right people and clients. The significance of mentoring independent stylists. Embracing change and continuously evolving to meet your own needs.   Handling Competition and Change in the Industry:   Addressing the abundance of salons and stylists in the beauty industry. Encouraging a healthy mindset of embracing competition and not stressing over external factors beyond your control.   Listening to Your Intuition:   The importance of tuning into your intuition and making quick decisions. Identifying what you truly want and how to align your business with your aspirations.   Change doesn't make past choices wrong, just a part of your evolving path.   Thank you for joining us on this episode of the Hairstylist Rising Podcast.    Connect with Marissa Bender on Instagram @hair_bender_m and her salon at @moss_hair_co.    You can also find more information on her website linked in her Instagram profiles. 

    Creating Psychological Safety in the Salon

    Play Episode Listen Later Oct 9, 2023 35:11


    In today's episode, we'll be delving into a critical topic that affects all of us in the salon industry—creating psychological safety. Our guest, Stephanie, has a wealth of knowledge and experience in transforming salon cultures to be more nurturing and empowering. Stay tuned for insights that can truly elevate your salon game.   Episode Highlights:   1. Introduction to Stephanie's Journey   Join me as I chat with Stephanie, who has journeyed through the salon industry and now helps us navigate its complexities. We'll explore the challenges and toxic behaviors that can plague salon cultures and how Stephanie's mission began.   2. The Drive for Change in the Salon Industry   Stephanie reveals her motivation to assist salon owners in aligning their values with their salon culture. Many salon owners start with a commitment to do things differently—let's find out how.   3. Understanding Psychological Safety in Salons   What exactly is psychological safety? Stephanie breaks it down and shows us how it applies uniquely to salons. We'll learn about the 13 aspects of psychological safety and why they matter in our industry.   4. Adapting Psychological Safety for Salons   Stephanie shares her practical approach to making psychological safety accessible to salons and small businesses.   Discover the emotional side of the salon industry and why addressing it is paramount.   5. The Impact of Client Relationships   Hairstylists invest emotional energy in their client relationships—Stephanie and I discuss the implications.   How can these relationships lead to compassion fatigue and burnout? Find out here.   6. Decision Fatigue and Self-Care for Hairstylists   Stephanie explores the concept of decision fatigue and its effects on mental well-being in our profession.   We'll also dive into intentional scheduling and essential self-care practices for hairstylists.   7. Taking Personal Accountability for Change   We discuss the power of personal accountability in improving mental health and transforming salon culture.   Learn how positive changes can create a ripple effect in your salon.   8. The Role of Resilience   Stephanie emphasizes how building resilience is a key component of psychological safety.   Discover how resilience contributes to personal and professional growth.   9. Creating a Positive Salon Culture   Stephanie shares her mission to empower individuals within the salon industry to be catalysts for positive change. Remember, change starts with each person, leading to a ripple effect of transformation.   Connect with Stephanie on Instagram: @PsychologicallySafeSteph Visit her website: Wave Society   Stephanie's passion for improving salon culture and promoting psychological safety shines through in this enlightening conversation. Her insights remind us that positive change begins with personal accountability and a commitment to fostering a safe and nurturing environment, not only in salons but in all aspects of our hairstyling journey. Thank you for joining us on this episode of Hairstylist Rising.  

    Is It Really Your Client's Fault? Communication + Boundaries Within The Salon

    Play Episode Listen Later Oct 2, 2023 31:06


    Welcome back to another inspiring episode of Hairstylist Rising. In this installment, we're joined by Mariah, a seasoned stylist, mentor, and coach, as we explore the exciting world of hairstylists, salon owners, and suite renters. Get ready to gain valuable insights into setting boundaries, building confidence, and thriving in the beauty industry.   Key Takeways:   Nurturing Skills in the Salon: Mariah shares her early journey working in her aunt's salon and the supportive team that helped her hone her craft and self-confidence.   Transitioning to Independence: Discover Mariah's transition from college to a commission-based salon and eventually becoming an independent stylist in her own salon suite, a pivotal moment in her career.   Educational Odyssey: Mariah's diverse experiences, from being the director of education for an international brand to her roles in salon leadership, have provided her with a unique perspective on the industry.   The Spark of Coaching: Uncover the catalyst that led Mariah to become a coach and mentor, dedicated to helping fellow stylists reach new heights in their careers.   Entrepreneurship in the Beauty Industry: Explore the evolving entrepreneurial spirit in the beauty industry and how it's reshaping the hairstylist profession.   Setting Boundaries with Confidence: Mariah emphasizes the significance of setting professional boundaries with clients, a practice that elevates the stylist-client relationship.   Effective Communication Strategies: Learn from Mariah's expertise in communicating boundaries with clients, fostering mutual respect and understanding.   Proactive Communication: Discover the power of proactive communication when it comes to pricing, policies, and boundaries, ensuring a seamless experience for clients from the outset.   Putting Clients First: Mariah's approach revolves around framing boundaries as benefits for clients, ensuring a client-centric approach that strengthens the stylist-client bond.   Who Should Tune In?   This episode is a must-listen for hairstylists, salon owners, and suite renters seeking inspiration and actionable advice to excel in their careers. Mariah's journey and wisdom offer invaluable insights for professionals at all stages of their salon journey.   Connect with Us:   Say hi to Mariah on IG   Say hi to Jodie  

    Are You Giving Yourself Permission To Evolve? A Peek Behind The Curtains Into My Journey As A Beauty Industry Entrepreneur

    Play Episode Listen Later Sep 25, 2023 42:36


    DM Jodie on IG   In this crossover episode of "Hairstylist Rising," hosted by Jodie Brown, and "The Cash Confident Stylist," hosted by Misty Jayne, we delve deep into the world of hairstyling, entrepreneurship, and personal growth.   We, the hosts of these two podcasts, share our experiences and journeys in the hairstyling industry.   Jodie, the host of "Hairstylist Rising," began her journey as an educator, sharing her expertise in building a successful clientele using Instagram. However, her initial foray into education revealed a crucial realization: not everyone possessed our knowledge. This recognition became the cornerstone of her mission, to empower hairstylists by teaching them the ins and outs of marketing themselves effectively.   As Jodie evolved in her career, she transitioned from social media management for brands and educators to establishing a full-fledged content marketing agency, serving as its creative director and strategist. Each step forward required letting go of tasks and embracing change, a process that challenged her ego and self-perception.   Misty Jayne, host of "The Cash Confident Stylist," joins the conversation, sharing our experiences of evolution in the hair industry. Together, we explore the intricacies of recognizing the need for change, even when it means relinquishing tasks we enjoy.   We discuss the concept of zones of competence, excellence, and genius, as outlined in the book "The Big Leap" by Gay Hendricks. Stepping outside of our zone of excellence can be daunting, but it's often the key to unlocking our true potential.   Both hosts emphasize the importance of assessing what truly brings us joy and fulfillment, recognizing that evolution sometimes involves letting go of activities that no longer serve our future selves. The conversation touches on the power of outsourcing, prioritizing tasks, and making conscious choices to align with our goals.   Join us in this insightful discussion on evolving in the beauty industry, embracing change, and finding our zone of genius.  

    What Clients Expect From Their Hairstylists In 2023 And Beyond

    Play Episode Listen Later Sep 18, 2023 41:37


    Welcome back to the Hairstylist Rising podcast! In this episode, Jodie Brown welcomes special guest Hunter Donia. Hunter shares fascinating findings from a recent survey. Discover how these insights can improve the hairstylist experience for both professionals and clients.   Part 1: Demographics of the Survey   Hunter discusses the demographics of the survey conducted. 500 women in the United States who visit salons participated. Insights from a diverse group of clients are shared.   Part 2: Online Booking Insights   Explore the surprising results regarding online booking preferences. Hunter dispels common assumptions about client preferences. Learn about the willingness of clients to fill out digital consultation forms.   Part 3: Package Pricing   Hunter discusses the preference for all-inclusive package pricing. Clients value price transparency and convenience. The benefits of this pricing model for both clients and stylists are highlighted.   Reflecting on the survey findings and the opportunities they present. Emphasizing the importance of creating a positive, transparent, and enjoyable experience for clients. Encouragement to adapt and evolve to meet the changing needs of clients. Closing Remarks:   Thank you for tuning in to this episode of Hairstylist Rising. Connect with Hunter Donia on his website hunterdonia.com and on Instagram @hairbyhunty. Stay updated with Jodie Brown and the podcast for more industry insights.  

    Practicing Self-Care For Hairstylists

    Play Episode Listen Later Sep 10, 2023 40:37


    Join The 5 Day Self Care Kickstart Challenge   I recently polled hairstylists on Instagram and more than half said they aren't even coming close to prioritizing self care enough. For that reason… I invited my friend Brit Carmicheal onto the show to chat about it.   The Need for Consistent Self-Care   My personal experience with burnout and the journey to self-care. Why self-care is not a one-time solution but a consistent practice. Self-care as the foundation of energy and business success.   Self-Care Is a Daily Practice   The importance of awareness and honesty with oneself. The mental shift required to prioritize self-care. Practical tip: Starting with a "What Lights You Up" list.   Finding Your Self-Care Routine   How to determine what self-care practices work best for you. Breaking free from rigid routines and finding what fits your lifestyle. The power of experimenting with self-care for at least a month. This episode is a must listen for every person in the beauty industry as we spend so much time caring for others!   Say hi to Brit on Instagram Say hi to Jodie  

    How Hairstylists Can Drop The Shame & Use Money To Get What You Want

    Play Episode Listen Later Sep 4, 2023 33:42


    Snag your discount on Bye Bye Debt from Misty   Say hi to Misty on Instagram   Welcome back to the Hairstylist Rising Podcast! In today's episode, we're diving deep into transforming your money mindset, flipping the script on those unhelpful money narratives that have been holding you back, and discovering how you can use your money as a powerful tool to achieve your life and career goals. I'm thrilled to have a very special guest with us today, Misty, a renowned money coach and life coach dedicated to helping hairstylists like you take control of their finances.    Episode Highlights:   Understanding Your Money Story: Misty shares her personal journey of financial transformation, from feeling stuck in debt to taking control of her finances   Breaking the Scarcity Mindset: The hosts discuss the scarcity mindset and how it keeps you trapped in financial stress. Misty emphasizes the importance of shifting your mindset to overcome this scarcity mentality   Changing Your Money Habits: Misty offers practical advice on how to break free from unproductive spending habits and make intentional choices with your money   Identifying Your "Why": Discovering the emotional reasons behind your spending habits and financial goals can be a game-changer. Misty explains why understanding your "why" is crucial   Convenience vs. Value: The hosts delve into how people often spend money for convenience rather than true value and share tips on making intentional choices   Mindful Spending: Misty and Jodie discuss the importance of awareness in your spending and how it can free up money for things you truly cherish   Empowerment Through Control: Misty shares success stories of clients who gained control over their finances, showing how small changes can lead to substantial financial freedom   Thank you for joining us on this insightful + powerful episode of the Hairstylist Rising Podcast. Misty's wisdom and guidance have shed light on the power of transforming your money mindset and taking intentional actions to improve your financial well-being. Remember, it's not about restricting yourself but redirecting your resources toward what truly matters to you. If you found this episode valuable, don't forget to subscribe, leave a review, and share it with your fellow hairstylists.   Stay tuned for more inspiring conversations on Hairstylist Rising, where we empower hairstylists like you to excel in your career and life.  

    Breaking The Stigma With A Vulnerable Conversation About Mental Health In The Beauty Industry

    Play Episode Listen Later Aug 28, 2023 56:17


    In this episode of Hairstylist Rising, I am having a candid and powerful conversation with the remarkable Sarai Speer, also known as @theplatinumgiraffe on Instagram. Sarai opens up about her journey from battling addiction to becoming a successful hair educator and entrepreneur. This discussion centers around embracing struggles, discovering purpose, and prioritizing mental health within the hairstylist community.   Episode Highlights:   Turning Points of Vulnerability: Sarai shares a pivotal moment when she faced her addiction head-on and found support that led to her sobriety journey. She recounts the transformative experience of opening up about her struggles and the unexpectedly positive response she received. Transitioning from Addiction to Purpose: Sarai's recovery journey led her to embrace a new purpose. She talks about her determination to transition from being a party-loving hairstylist to becoming an educator and inspiring others. The Allure of Hustle Culture: Sarai discusses her entry into a new form of addiction—overworking. She delves into how she recognized the unhealthy pattern and why it's crucial to challenge the glorification of hustle culture in the hairstylist profession. The Impact of Events on Transformation: The pivotal role of events in personal growth is highlighted as Sarai shares how a transformative event organized by "The Goonies" introduced her to new perspectives and inspired her to become an educator. Navigating Imposter Syndrome: Sarai and Jodie openly discuss imposter syndrome, its connection to success, and realizing that imposter feelings can persist even after achieving significant milestones. Embracing Vulnerability and Prioritizing Mental Health: Sarai emphasizes the importance of breaking the stigma around mental health within the hairstylist industry. She shares insights into her mental health journey and her commitment to advocating for self-care and therapy.   As Sarai Speer and Jodie Brown wrap up their conversation, they encourage listeners to embrace their struggles and prioritize their mental health. Sarai's journey from battling addiction to becoming an inspiring educator is a testament to the power of vulnerability and growth.    Hairstylist Rising aims to ignite a movement within the hairstylist community that promotes open dialogue, self-care, personal development and chasing after your dreams to build the most fulfilling career possible in this beautiful industry.   Connect with Sarai Speer: Instagram: @theplatinumgiraffe   Connect with Jodie Brown: Instagram: @itsjodiebrown   For more insightful conversations and practical advice on personal growth and success within the hairstylist profession, make sure you're subscribed to the Hairstylist Rising Podcast.  

    Are Content Days The Answer To Social Media Overwhelm As A Hairstylist?

    Play Episode Listen Later Aug 21, 2023 45:00


    In this episode of Hairstylist Rising with your host Jodie Brown as we dive into an innovative approach that's changing the game for hairstylists and salon owners - content days. Whether you're struggling to capture quality photos for your portfolio or looking to revamp your social media presence, Content days could be the solution you've been seeking. We're joined by Vivienne Johns from The Hairdressers Social Club, an industry expert and seasoned hairstylist, who walks us through the transformative power of blending "Share the Love" days with content creation.   Key Takeaways:   The Challenge of Salon Life: Vivienne and Jodie delve into the bustling world of salons, highlighting the difficulties hairstylists face when trying to capture stunning visuals of their work amidst the chaos.   Enter Content Days: Discover how Vivienne introduces the concept of Content Days by merging the spirit of "Share the Love" days with creative content production. These days serve as a platform not only to showcase skills but also to facilitate learning among hairstylists.   Share the Love Days: Originally designed for team training, "Share the Love" days are about sharing knowledge, techniques, and skills among the salon staff, fostering growth and unity.   Simplifying Content Creation: Vivienne addresses the challenge of consistent content creation for social media by unveiling the effectiveness of Content Days. Instead of relying on sporadic in-salon captures, stylists can work with models who perfectly represent their desired client base.   Models vs. Influencers: While influencer collaborations make waves, Vivienne emphasizes that collaborations need not exclusively involve high-profile influencers. Local influencers or individuals with significant community influence can yield remarkable results.   Power of Micro-Influencers: Jodie and Vivienne discuss the prowess of micro-influencers, individuals whose localized influence can resonate more profoundly with potential clients compared to macro-influencers with massive followings.   Styled Shoots for Stylists: Vivienne sheds light on the allure of styled shoots, a prevalent practice in the bridal industry. These collaborative efforts between photographers, stylists, and related businesses allow for the experimentation of creative looks and the creation of top-tier content.   Crafting Brand Identity: Vivienne underscores that Content Days offer more than just visually appealing content. They play a pivotal role in constructing a salon's brand identity, ultimately attracting clients who align with the stylist's unique style.   Empowerment Through Content Days: Content Days are a source of empowerment for both emerging and experienced stylists. Newcomers can use these occasions to build portfolios, while seasoned professionals can exhibit mastery in specific techniques.   Balancing Client Experience: Jodie and Vivienne tackle the potential challenge of client experience during content creation. They highlight how Content Days provide a controlled environment for filming, allowing regular clients to enjoy a seamless experience.   Win-Win Collaborations: Collaborations with local influencers or university students, as Jodie and Vivienne discuss, create mutually beneficial scenarios. These collaborations provide valuable content for the influencers' portfolios and high-quality material for the salon's marketing campaigns.   Whether you're a salon owner or a freelance stylist, content days offer an exciting and effective approach to content creation that not only elevates your brand but also enriches the experience for your clients.   Tune in to this episode and explore the strategic advantages of incorporating Content days into your hairstyling journey. Discover the art of enhancing your brand, showcasing your expertise, and attracting your desired clientele through this innovative concept.   Say hi to Viv on Instagram   

    Level Up Your Salon Suite with Intentional Design

    Play Episode Listen Later Aug 14, 2023 24:17


    Can the way you decorate your salon space really make you more money? This is what we'll be answering here! In this episode, we're exploring how to make your salon space super stylish, cozy, and unforgettable for your clients. My guest Aly McKinnon, a hairstylist and design enthusiast, shares her journey from a busy salon to her perfectly curated salon suite in California. She's not just about hair – she's also stepping into teaching to help fellow hairstylists make their spaces look and feel amazing. Episode Highlights: Making Your Salon Space Welcoming: Learn how our guest transformed her salon into a unique and stylish place where clients can't wait to come back.   Design that Shows Who You Are: Discover how the way you design your salon can tell people about your brand, both online and offline.   Clients Love Great Design: Find out how a well-designed space can make your clients feel at home and super happy, and why that's so important.   Your Salon, Your Brand: See how your online brand and your salon design go hand in hand, making your whole guest experience look and feel just right.   Trust the Look: Understand why keeping a consistent design makes your clients trust you more and want to keep coming back.   Instagram Magic: Explore how to make your salon look so good that clients want to take pictures and share them online, bringing in even more clients.   Word of Mouth 2.0: Learn how your amazing salon design can start conversations and get people talking about you in person and online.   More Money, Thanks to Design: Hear how our guest made her salon even better-looking and ended up making more money – a lot more!   Tune in to this fun episode and get ready to discover how design can turn your salon into a place clients love to visit and can't stop talking about. It's not just about hair, it's about making the guest experience consistent and luxurious from start to finish. Say hi to Aly on Instagram  

    The Unstoppable Stylist: Resilience and Transformation in the Hair Industry

    Play Episode Listen Later Aug 7, 2023 35:14


    In this inspiring episode of the Hairstylist Rising Podcast, my guest Sharon Huckle, known as the "Unstoppable Stylist," shares her journey of reinventing herself both mentally and professionally.    From navigating a challenging business partnership and personal life to surviving financial stress and near bankruptcy… Sharon's story is a testament to the power of resilience and finding strength in the face of adversity.   Sharon also dives into her approach to soulful selling in the salon and behind the chair, emphasizing the importance of mindset shifts and genuine connections with clients in boosting retail sales. Join us as we delve into the heart of entrepreneurship and the beauty of human connection in the hair industry.   Episode Highlights:   Overcoming challenges in business and personal life to reinvent and succeed. Navigating the uncertainties of 2020 with unshakable faith and vision. The significance of mindset in sales and how to make selling a positive experience. Utilizing the "What, Why, How" technique to boost retail sales with both new and existing clients. How Sharon's business thrives on genuine connections and storytelling. The richness of life found in human interactions and finding joy in serving clients. Emphasizing the importance of understanding clients' needs and offering solutions. A journey of resilience and transformation in the hairstylist industry.   This episode offers powerful perspective shifts and an introspective look at how to handle the curveballs thrown at us by life and in the beauty business.   Find Sharon on Instagram Say hi to Jodie on Instagram  

    Is Authenticity Just A Buzzword? How To Show Up On Social Media As A Hairstylist

    Play Episode Listen Later Jul 31, 2023 38:15


    In this episode, we delve into the topic of authenticity on social media and how it impacts hairstylists & educators in the beauty industry. My guest, Hayley, shares her journey from being a triple-booked colorist to retraining as a psychotherapist and back to being a hairdresser with newfound wisdom and insight. Join us as we explore what authenticity truly means, how it applies to hairstylists, the misconceptions surrounding it, and the importance of balancing professional and personal connections with clients on social media.   Episode Highlights:   Hayley's journey in the beauty industry and her shift towards mental health education for hairdressers. Understanding the concept of authenticity and being true to oneself in different environments. The fine line between sharing personal experiences and maintaining professional boundaries on social media. The impact of social media in building connections, communities, and conversations in the hairstylist community. Finding your unique voice and brand personality on social media to attract the right clients and foster meaningful relationships. Authenticity on social media is not a one-size-fits-all concept. It is about finding my true self and connecting with my audience in a way that feels genuine and comfortable for me. Whether it's sharing my interests, experiences, or humor, being authentic can create stronger bonds with clients and fellow hairdressers.    Say hi to Hayley on Instagram Say hi to Jodie on Instagram  

    Is Great Communication The Key To Making More Money As A Hairstylist?

    Play Episode Listen Later Jul 24, 2023 27:59


    In this episode of the Hairstylist Rising Podcast, we're focusing on the framework for a successful appointment, which includes a killer consultation to ensure we're reducing friction and misunderstandings. We'll discuss the importance of consistent consultations, regardless of client history or service… to ensure every client feels heard and understood.   Our guest, Ashley Ramirez, will introduce her consultation system, including the benefits of extended consultations and the lessons she learned from past experiences to avoid miscommunication. Her personal drive to set herself apart and provide a unique experience has been a driving force in her career as a hairstylist and what propelled her to open a salon suite and become an independent beauty pro.   Implementing this consultation framework has had a significant impact, with clients feeling heard, cared for, and valued. This has resulted in increased client retention and referrals, as well as boosted profits from services and retail sales. Building deeper relationships and trust with clients is a key outcome of this system.   We'll also touch upon the significance of actively asking for the sale while educating clients about the benefits of recommended products. So, join us as we dive into these essential elements of a successful consultation process for hairstylists.   Say hi to Ashley on Instagram   Say hi to Jodie on Instagram  

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