The Modern Hairstylist

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share simple fixes that make your Instagram feed cleaner, clearer, and more bookable. If you have heard that curation does not matter anymore, this conversation shows why visuals still build trust for a visual service and how to make your grid easy to scan at a glance. You will learn quick changes that improve first impressions without slowing you down. Whether you want a feed that looks consistent, covers that read clearly, or photos and videos that actually show your skill, you will get practical guidance you can implement on your next post. Expect clear rules for what to show first, how much work to feature, and how to hook busy scrollers in the first second. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown sort the myths from the metrics on what should determine your prices. If you have been told to lean on years of experience, awards, or a fancy salon vibe to justify a raise, this conversation shows you a clearer path based on demand, retention, and real numbers. You will also hear Hunter's take on when competition matters and how to use it without copying your neighbor. Whether you are moving to a new city, leaving a team salon, or simply wondering if now is the time to raise prices, you will learn how to evaluate your own data first and then layer in market context so your decisions fit your business and your clients. Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with Michelle Cook CPA to clarify what the so called Big Beautiful Bill actually changes for beauty professionals. If you have heard conflicting takes on tip taxation, entity status, and year end reporting, this conversation gives you straight facts on what is in the final law and how to prepare your business for it. Whether you are a W2 employee, a booth renter filing Schedule C, or an S corp owner, you will learn what qualifies, what does not, and what documentation you will need so your records match what the IRS expects in 2025. You will also hear which other provisions may help or hurt your bottom line this year so you can plan with your accountant before deadlines hit. Key Takeaways:

REGISTER for the Raise Your Prices Without Losing Clients Workshop HERE: hunterdonia.com/pricesIn this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown answer real listener questions about pricing and price increases. If you are wrestling with client backlash, guilt, timing, or the logistics of charging for time and product, this Q and A breaks it all down into clear, workable steps so you can raise prices with confidence and keep your business healthy. The questions came straight from Hunter's community and span mindset, math, and messaging, so you get practical answers you can use today. Whether you need to protect your margin, test a higher rate before rolling it out, or refine how you communicate changes to clients, this conversation shows you how to rely on your numbers, lead with clarity, and make decisions that fit your unique business.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown dig into whether session package pricing still makes sense right now. If you keep hearing mixed advice about a la carte, hourly, parts and labor, or packages, this conversation gives you a clear way to decide what works for your business and your clients in 2025.Whether you want simpler menus, fewer surprises at checkout, or a model that better reflects transformations instead of line items, you will learn how to choose a structure that protects your time and margin while staying easy for clients to understand.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown speak to stylists who feel torn about raising prices while headlines keep warning about inflation and recession. If you are hesitating because the future feels shaky, this conversation shows you how to make a clear decision based on your numbers and your demand instead of the news cycle.Whether you are worried about losing clients, afraid of pricing yourself out, or simply unsure how much to raise and when, you will learn practical ways to protect your margin, choose a smart increase, and keep flexible options if conditions change.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia speaks to impact driven beauty professionals who feel torn between doing good and getting paid. If headlines about billionaires and broken systems have made you second guess your pricing or feel guilty about profit, this conversation will help you separate ethical business from harmful practices so you can protect your livelihood and still show up for your community. With guest Jodie Brown, Hunter breaks down the real difference between unethical capitalism and ethical leadership behind the chair.Whether you are nervous to raise prices, managing a small team, or looking for ways to make services more accessible without burning out, this episode offers practical language, clear mindset shifts, and simple ideas you can put into action right away.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, Hunter Donia walks you through the 2025 booking‑software landscape, breaking down why the “best” platform isn't about the cheapest subscription or flashiest AI feature, but about how well it actually works for you and your clients.Hunter compares today's most talked about systems, shares the must have features that still get overlooked (hello, two‑way Google Calendar!), and explains why some all‑in‑one add‑ons may do more harm than good. You'll leave with a clear checklist of what really matters, so you can stop stalling, start streamlining, and choose a booking tool that fuels growth instead of headaches.Key TakeawaysSubscription vs. ROI: Why sweating a $35‑$65 monthly fee can cost you more in lost efficiency, and how a tiny price bump covers most processing fees.All‑in‑One Trap: The pros and cons of beauty‑specific “everything” platforms versus open systems that integrate with Zapier and third‑party tools.Client‑First Functionality: The booking, rescheduling, and reminder features modern clients expect (and quick tests to see which app nails them).Control > Convenience: Cool new AI automations sound great, until they send the wrong promo or hike deposits for the wrong guest. Here's how to keep the reins.Hunter's 2025 Shortlist: Comb and Square up top, with Gloss Genius and Vagaro close behind, plus the personal quirks that make Hunter favor one over the others.Why You Should ListenIf you've spent weeks comparing processing rates, worrying about email add‑on costs, or waiting for the “perfect” system to appear, this episode will help you cut through the noise. Learn how to evaluate software like a strategist, deliver a seamless client experience, and future‑proof your business with tech that actually supports your goals—so you can reclaim your time and focus on the work you love behind the chair.Let's connect on Instagram!Join us on the Modern Hairstylist Tour!

In this episode of The Modern Hairstylist Podcast Hunter Donia and cohost Jodie Brown unpack the psychology that makes a seventy‑five dollar Labubu doll sold‑out Addison Rae tickets and a last minute Yosemite campsite feel worth every penny, then translate those same forces into booking and pricing strategies behind the chair.From limited booking windows that nudge indecisive clients to click “Book Now,” to the hidden cost of broadcasting every open slot, Hunter shares quick tweaks that turn FOMO into fully booked. You will also hear how one mastermind stylist fields fifty new‑client requests a month without burning out and get Hunter's exact script for locking down appointments today, pulled straight from his newest training.Key TakeawaysEvent‑based urgency: replace “anytime works” with time boxed drops like presales booking windows or targeted email blasts to push action nowSelective availability posts: share openings only with existing clients and spotlight three headline slots rather than the whole calendar to keep demand highDeadlines that convert: the simple “I will hold it until 5 p.m.” request that moves a DM chat to a confirmed appointmentWaitlists and cancellation texts: build a pathway for new clients while protecting income and boundariesDetach worth from calendar status: your value is not tied to being booked solid, it is about framing your offer to align with human buying biasWhy You Should ListenIf you have ever watched a fresh opening sit unclaimed or wondered how some stylists stay packed without nonstop marketing this episode delivers the consumer‑behavior playbook. Learn to introduce just enough scarcity set clear deadlines and turn each loyal guest into a magnet for future demand, all while keeping your schedule and sanity intact.Let's connect on Instagram!Join us on the Modern Hairstylist Tour!

In this episode of The Modern Hairstylist Podcast, Hunter sits down with independent, brand‑agnostic educator Brenda Amaral to unpack the chemistry truths that help stylists cut waste, get predictable results, and stop fear‑buying shelves full of “just in case” tubes. Brenda pulls back the curtain on the tariff panic, “stock up now” messaging, and ammonia‑free buzzwords that keep colorists spending more than they need to.From why endless glazing can actually speed up fading, to putting the “filler” directly in the bowl instead of double processing, to how a 5‑minute heated test strand can save an accidental color correction, Brenda shows how understanding base chemistry gives you freedom: leaner inventory, cleaner formulas, faster decisions, and longer‑lasting color your clients notice. They also hit the sneaky ways aerosol hairspray sabotages fresh tone before the client even checks out—and what to do instead.Key Takeaways:Fear Selling vs Facts: How tariff talk and “shortage” messaging push unnecessary bulk buying—and how to audit what actually moves.Glossing Myth Check: Why routine clear glossing on already colored hair can swell the cuticle and flush pigment instead of “sealing” it.“Put the Filler in the Bowl”: Skip the dated two‑step fill—add controlled warmth directly to the target formula and verify with a quick test strand.Ammonia‑Free ≠ Damage‑Free: MEA and other substitutes don't just vanish—what residue reactivation means for cumulative stress and fading.Hairspray: The #1 Fresh Color Killer—Why high pH + alcohol right after a service accelerates fade, and smarter finishing swaps.Inventory Condensing: One adaptable line + chemistry knowledge can replace rows of single‑purpose SKUs (and clear literal and mental shelf space).Test Strand Speed Hack: An inch of hair + a capful of developer + heat in 5 minutes beats guessing (and wasted tubes).Why You Should Listen:If you're watching color costs climb, battling mid‑cycle fade, or feeling buried under duplicate shades “just in case,” this episode hands you the framework to trim inventory without trimming creativity. You'll walk away with immediately usable tweaks—how you finish, formulate, and problem‑solve—that protect profit, boost client loyalty, and make formulation feel intentional instead of reactive. It's not about buying a new system; it's about finally leveraging the chemistry behind the one you already own.Check out what Brenda has to offer with the resources below:https://www.instagram.com/truehaireducation/https://www.truehaireducation.com/Let's connect on Instagram!Join us on the Modern Hairstylist Tour!

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown break down one of the most common mistakes stylists make when trying to grow their clientele, and how it could be stopping new clients from ever finding you.As more stylists aim to stand out with unique service offerings and specialties, it's easy to get caught up in niche language, trendy techniques, or add-on services that don't actually speak to what your dream client is looking for. Hunter shares why focusing too hard on what excites you, without translating it into what your client understands—can lead to missed opportunities and stalled growth.Whether you're launching something new, expanding your service menu, or trying to stand out in a crowded market, this episode will help you get clear on your message and connect with the people who are already searching for what you do.Key Takeaways:Speak Their Language: Why the average client isn't Googling your method and what they are searching for instead.Low-Hanging Fruit > Laser Facials: How to lead with the services your clients already want (and layer in your passions later).Specialty ≠ Confusion: The difference between strong branding and muddled messaging.The 80/20 Rule for Marketing: How to introduce new services without losing sight of what brings people through the door.Behind the Chair Strategy: Smart ways to educate and upsell without overwhelming or distracting from your core service.Why You Should Listen:If you've been promoting your passion projects and wondering why they're not gaining traction—or if you feel torn between staying booked and staying inspired—this episode will show you how to market your business in a way that feels authentic, strategic, and sustainable. It's not about watering down your brand. It's about making sure your message actually reaches the people who need you most.Let's connect on Instagram!Join us on the Modern Hairstylist Tour!

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown open up about the all-too-familiar experience of building your beauty business from a place of fear, and how to shift toward something more empowering and sustainable.From spiraling over client feedback to making reactive business decisions, Hunter shares his personal mindset struggles as an entrepreneur and the hard lessons that came from letting scarcity lead the way. Together, Hunter and Jodie unpack how high-stress hustle culture can sabotage your growth, and how to trade it for calm, confident, and data-backed decisions that actually stick.Whether you're gearing up for a price increase, launching something new, or just feeling overwhelmed by “what ifs,” this episode will help you build a business that's driven by intention, not panic.Key Takeaways:Scarcity vs. Strategy: Why acting out of fear might get fast results, but at what cost?Calm Is a Skill: How to self-regulate through spirals and keep your focus on the bigger picture.Plan, Then Pivot: The power of sticking to your strategy long enough to make it work.Price Increases and Panic: How to raise your rates without letting your inner critic take the wheel.Community & Confidence: Why you need people in your corner, and how to borrow belief when you need it most.Why You Should Listen:If you've ever made a business decision in a moment of stress (and regretted it later), this one's for you. Learn how to shift out of survival mode and start running your beauty business from a place of grounded inspiration, clarity, and trust in yourself—even when things feel uncertain.Let's connect on Instagram!Join us on the Modern Hairstylist Tour!

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown unpack one of the biggest challenges stylists are facing in 2025: feeling maxed out with nothing to show for it.If you're working nonstop but your income, energy, or momentum aren't growing—it's probably not because you're lazy. It's because you're spending your time in the wrong places (and no one ever taught you what the right ones are).Hunter breaks down how to start treating your time like your most valuable resource, how to identify the biggest time sucks in your business, and what he's doing on the Modern Hairstylist Tour to help stylists reclaim their time, income, and freedom behind the chair.Key Takeaways:Where Your Time Is Actually Going: The hidden drains most stylists don't realize are slowing them downFocus Over Frustration: Why doing less is usually the answer to getting more resultsTime vs. Money: How to shift your mindset and your strategy for sustainable growthSmarter, Not Harder: The tools Hunter's teaching on tour to streamline the day-to-day—including how AI can help without taking overWhy You Should Listen:If you're an independent stylist who's exhausted from doing it all and still not seeing progress, this episode will help you pinpoint where your time and energy should be going next. Whether you're rebuilding, scaling, or just trying to get your life back—this conversation will give you the clarity and direction to finally make your hard work count.Checkout the LAST TWO dates of the Modern Hairstylist Tour here: https://www.hunterdonia.com/tourLet's connect on Instagram!Join us on the Modern Hairstylist Tour!

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown talk through a deep dive into the real way hairstylists should be using AI in their business and what to avoid if you want your content to still sound like you.After airing out their AI frustrations in a recent episode, "Why ChatGPT is Trash," Hunter and Jodie are back with a more strategic conversation about how tools like ChatGPT can actually save you time and make your marketing easier—without compromising your brand voice or client connection.From better prompts to the exact model Hunter uses daily, this episode will help you cut through the cringe, stop getting robotic results, and finally start using AI in a way that feels good and works.Key Takeaways:Free vs Paid ChatGPT: Why the version you use matters way more than you think, and how to get better results instantly.Stop Sounding Like a Bot: Hunter's simple shift to make AI write like you, not every other stylist on Instagram.Better Prompts = Better Content: The 3 prompt tweaks that instantly improve your captions, emails, and more.Think Like a Strategist: Why AI shouldn't replace your brain but can help you organize, polish, and execute faster.Personal Use Bonus: How Hunter uses ChatGPT to plan meals, prep grocery lists, and reduce overwhelm in everyday life.Why You Should Listen:If you're an independent stylist who's feeling burnt out by content creation—or if you've tried ChatGPT and hated the results—this episode will show you how to use AI intentionally and strategically to get your time (and voice) back. It's not about cutting corners. It's about cutting the fluff and building a smarter, more streamlined business behind the scenes.

In this episode of The Modern Hairstylist Podcast, Hunter Donia is joined by the one and only J Ladner for a fiery and empowering conversation about the real key to working faster behind the chair—confidence-led efficiency. If you're constantly running behind, overfoiling to “prove” yourself, or stuck in outdated techniques that are burning you out—this episode is your wake-up call.Jay breaks down why overthinking, bloated service menus, and “baby light syndrome” are slowing so many stylists down—and how taking back your authority at the chair can change everything. From simplifying your systems to re-training your clients to trust your leadership, Jay shares the mindset and strategies that will help you cut your application time in half without sacrificing results.Key Takeaways:Baby Light Syndrome Is Real: Why it's time to stop relying on heavy foiling for credibility and start working smarter.Lead, Don't Ask: How to confidently take charge of the appointment and stop letting clients dictate your process.Simplify to Amplify: The benefits of streamlining your service menu so clients understand their options and your value.System = Freedom: How Jay's signature “depth, contrast, coverage” framework saves time, builds trust, and boosts profit.You're Not Lazy—You're Efficient: Why being fast isn't the problem—it's the intention behind every move you make.Why You Should Listen:If you're an independent stylist who wants to stop overworking, reclaim your power, and finally feel in control behind the chair—this episode is packed with the bold truth, practical systems, and inspiration you need to create the business (and schedule) you actually want. This isn't just about speed—it's about leadership, confidence, and sustainability.Follow J Ladner on Instagram: https://www.instagram.com/itsmrjladner/Join us on the Modern Hairstylist Tour: https://www.hunterdonia.com/tourLet's connect on Instagram!Join us on the Modern Hairstylist Tour!

In this episode of The Modern Hairstylist Podcast, Hunter Donia is joined by Lisa Huff and Jodie Brown for a brutally honest (and hilarious) conversation about the risks and realities of using ChatGPT and AI tools in your beauty business. If you've ever wondered whether AI is helping or hurting your brand voice, marketing, and client experience—this episode is for you.Together, they unpack the ways stylists are leaning too heavily on automation, how AI-written content is starting to look and feel the same, and why relying on tools like ChatGPT without understanding your brand fundamentals can actually slow down your growth. They also dive into the ethical concerns, environmental impact, and emotional dangers of using AI without critical thinking.Key Takeaways:Tool vs. Crutch: Learn how to spot when you're using AI to streamline your work—and when it's doing the thinking for you.The Real Cost of AI Content: Discover how AI-first marketing can dilute your brand and blend you into the noise online.Your Voice Still Matters: Why human connection, brand tone, and lived experience will always outperform AI-generated content.Fact-Check Everything: How ChatGPT confidently gets things wrong, and what you need to double-check before publishing.Beyond the Screen: A powerful discussion on how AI can affect client relationships, conflict resolution, and mental health if misused.Why You Should Listen:If you've felt unsure about how to use AI in your business—or you've been using it heavily and wondering why your content suddenly feels off—this episode is the reality check you didn't know you needed. Tune in to laugh, learn, and walk away with a better understanding of how to use ChatGPT wisely, without losing your voice or your values.Let's connect on Instagram!

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and branding educator Jodie Brown dig into an emotional but all-too-relatable topic: imposter syndrome. Even after you've built a thriving business, hit major milestones, or earned respect in the industry—why does that self-doubt still creep in?This episode takes an honest look at how imposter syndrome evolves (not disappears) as you grow, and how your fear of judgment, failure, or “losing it all” can feel even louder once you've found success. Hunter opens up about the mental spiral that can happen when people outside the industry question your choices—and how to stay rooted in your purpose anyway.Whether you're pushing into a new level, rebranding, or simply working through your own growth mindset, this conversation offers powerful validation and practical tools to show up with confidence—even when it feels hard.Key Takeaways:Imposter Syndrome at Every Stage: Why self-doubt doesn't disappear with success—it just shapeshifts.External vs. Internal Validation: How to hold firm when people in your personal life don't “get it.”The Price of Building Something Beautiful: Why fear gets louder when there's more at stake—and what to do with that fear.Make Room for Duality: You can feel unqualified and still be the best person for the job.You Don't Need to Feel Ready: How to take bold steps forward even when confidence isn't 100%.Why You Should Listen:If you've ever thought, “Who am I to do this?”—even while actively succeeding—this episode is your reminder that you're not alone. Learn how to quiet the inner critic, shift your mindset, and show up powerfully as the stylist and business owner your dream clients are looking for.Let's connect on Instagram!

In this episode of The Modern Hairstylist Podcast, host Hunter Donia speaks directly to independent hairstylists who've already built a thriving business—but are left wondering what's next. If you've filled your books, hit your revenue goals, and created a loyal client base, this episode is your next step roadmap. Hunter unpacks how to leverage the success you've built to open new doors in your business, create more freedom, and scale without burning out.Whether you're craving a lighter schedule, ready to raise your prices, or curious about adding new revenue streams—this episode will show you what's possible after you hit your initial goals, and how to evolve without losing what you've built.Key Takeaways:

In one of the most special episodes we've ever done on The Modern Hairstylist Podcast, I'm joined by a powerhouse panel—our Modern Stylist Mastermind cohort. These are not just any beauty professionals. These are the salon owners, estheticians, and stylists who have turned “just doing hair” into running empires.If you've ever felt like you're too advanced for generic coaching or you're sick of being the only one giving support instead of receiving it—this one's for you.We're diving deep into what actually changes when you surround yourself with the right people, make bold moves, and receive the mentorship you didn't even know you needed.

In this episode of The Modern Hairstylist Podcast, host Hunter Donia gets real about what it actually takes to stay productive as an independent hairstylist—especially when you're feeling completely overwhelmed. If your to-do list feels never-ending, you're juggling behind-the-chair hours with big business projects, and motivation is nowhere to be found, this episode is the tough-love pep talk (and strategy breakdown) you didn't know you needed.Hunter shares how he navigates high-pressure seasons in his business, including how to prioritize, what to delegate, and how to keep moving forward even when he's not feeling it—plus how to create real momentum without burning out.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia dives into the rising trust gap between hairstylists and their clients—and what independent stylists can do to repair it. From price confusion to boundary backlash, Hunter unpacks the real reasons clients are questioning the salon industry and how stylists can respond with strategy (not snark).Joined by marketing expert Jodie Brown, they break down survey data, industry trends, and real social media commentary to explore how the pandemic reshaped client expectations—and how you can meet them without sacrificing your own values or sanity.Key Takeaways:

Register for the Client Experience Glow-Up Party here: https://hunterdonia.com/partyIn this episode of The Modern Hairstylist Podcast, host Hunter Donia unpacks how independent hairstylists can transform their pre-visit experience to match the modern client's expectations in 2025. If you're struggling with last-minute cancellations, slow bookings, or clients hesitant about your pricing, this episode will show you how the real magic happens before a guest even steps into your chair.Hunter is joined by Jodie Brown to explore why today's clients crave fast responses, emotional connection, and personalized service from the first interaction—and how small tweaks to your pre-booking process can make a massive difference in building trust and getting clients excited to work with you.Key Takeaways:

With everything feeling heavy—from the world to the beauty industry to our own nervous systems—it's easy to fall into hustle mode, clinging to surface-level strategies in hopes they'll fix everything. But here's the truth: your business doesn't need another bougie amenity. It needs you.In this heartfelt, truth-packed episode, I'm unpacking what really makes clients stick around, spend more, and rave about their appointments. And spoiler alert? It's not your branded towels or your aesthetic Instagram feed. It's your energy, your leadership, and the way you make people feel.We're diving into powerful client data, the emotional reality of business in 2025, and why showing up as a grounded, joyful human is the strategy you've been missing.

Register for the Client Experience Glow-Up Party here: https://hunterdonia.com/partyIn this episode of The Modern Hairstylist Podcast, host Hunter Donia dives into the question so many independent hairstylists are asking in 2025: Do I really need social media to grow my clientele? If you've ever felt burnt out, overwhelmed, or just plain tired of posting to Instagram without seeing results, this episode is your reality check and your roadmap.With special guest Jodie Brown, Hunter breaks down what it actually takes to grow a thriving hair business without relying on reels, likes, and hashtags. From local marketing strategies to passive visibility tools, they explore how stylists can still get new clients—without spending all day on their phones.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares why retail sales and service add-ons aren't just extra income—they're critical tools for independent hairstylists looking to grow sustainably in 2025. If you've ever felt “salesy” recommending products or you're unsure if retail is worth your time, this episode is a must-listen.Joined by marketing expert Jodie Brown, Hunter breaks down why retail and add-ons are part of your client experience—not separate from it. From increasing your new client retention to creating a client experience that sells for you, Hunter shares how this often-overlooked income stream can create more consistency, less burnout, and better boundaries behind the chair.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown unpack a hot topic in the beauty industry: Are your salon policies actually hurting your client experience? If you've ever struggled with enforcing cancellation fees, setting boundaries around no-shows, or wondering whether your policies are driving clients away—this conversation is for you.Hunter dives into the delicate balance between protecting your time as a business owner and providing a client experience that builds trust and long-term loyalty. You'll hear real talk about how boundaries and policies can either elevate or damage your reputation—and what modern, sustainable solutions actually work for independent hairstylists in 2025.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and special guest Jodie Brown break down the four essential systems that every independent hairstylist needs in place to scale sustainably in 2025. If you're feeling overwhelmed by all the hats you wear as a beauty business owner—marketing, client care, admin, and more—this episode will help you get clarity on where to focus your energy so your business can grow without burning you out.Hunter shares the exact four “departments” that every stylist needs to build out in their business, how to identify which one is currently holding you back, and how to use your data to make smart, strategic decisions. If you want to work smarter—not harder—in 2025, this is your roadmap.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown dives into one of the most emotionally charged topics for independent hairstylists: raising your prices. If you've ever felt guilty, nervous, or totally unsure about how to raise your rates—especially in uncertain times—this episode gives you the clarity and confidence to increase your pricing the right way.Hunter breaks down how to navigate the emotional side of price increases, how to communicate with clients (without confrontation), and how to align your pricing with the value you already provide—without apologizing for it.Whether you're fully booked and overwhelmed or just beginning to build demand, this conversation is your permission slip to charge what you're worth without fear.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares the full process of how he built a fully booked salon suite in just three months, even after relocating to a completely new area with no existing clientele. If you're an independent hairstylist looking to fill your books fast—without burnout—this episode is packed with actionable strategies to help you do just that.From niching down the right way to creating a client experience that fuels referrals, Hunter breaks down exactly what worked, what didn't, and how you can replicate his success in 2025.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia is joined by marketing expert Jodie Brown to break down exactly how independent hairstylists can position themselves to stand out in a saturated market — and confidently charge premium prices in 2025.With client expectations evolving and competition fiercer than ever, offering great hair isn't enough. Hunter shares the strategies that elevate your client experience, increase your perceived value, and create a luxury feel that keeps clients loyal — even when your prices are higher than the salon down the street.If you want to know how to build a high-end experience that clients can't stop talking about (and are happy to pay top dollar for), this episode is a must-listen.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodi Brown tackle a hot topic in the hairstylist community—should independent hairstylists consider returning to commission salons? With rising burnout, increasing client expectations, and the ever-growing responsibilities of running a business, some stylists are wondering if the structure and support of a commission salon might be the better path.If you've ever felt overwhelmed by the pressure of being both the stylist and the CEO of your business, or if you've questioned whether the freedom of independence is worth the hustle, this conversation is for you.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown to dive into the must-have skills for hairstylists to thrive in 2025. From streamlining client communication to embracing technology and setting healthy boundaries, they cover everything you need to stay relevant and protect your energy while delivering an outstanding client experience.If you're feeling overwhelmed by rising client expectations, constant DMs, and juggling it all behind the chair, this episode is your roadmap to working smarter, not harder.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown break down why specializing as a hairstylist isn't just a trend—it's a necessity for success in 2025. The days of trying to appeal to everyone are over. If you want to attract high-quality clients, build long-term loyalty, and grow your income year over year, niching down is the key.Hunter and Jodie dive into what it really means to specialize (hint: it's not just about technique), how to position yourself as an expert, and the biggest mistakes stylists make when trying to niche down. Whether you're struggling to define your specialty or worried about limiting your clientele, this episode will give you the clarity and confidence to move forward.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with hairstylist marketing expert and co-host Jodie Brown to break down what it really takes to stand out as a hairstylist in 2025. With social media becoming more saturated than ever, simply posting pretty hair pictures isn't enough to attract and book your dream clients.Hunter shares the most effective strategies for cutting through the noise, building trust with potential clients, and using social media as a powerful tool for business growth. Whether you feel like your content is getting lost in the algorithm or you're struggling to convert engagement into bookings, this episode is packed with actionable insights to help you refine your marketing strategy.Key Takeaways:

In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with branding expert and creative director Marisa Burgett to talk all things branding photoshoots—why they matter, how to make them truly represent your brand, and how to make the process fun instead of overwhelming.If you've been putting off getting professional branding photos because you're unsure about the investment, nervous about being in front of the camera, or just don't know where to start—this episode is for you! Hunter and Marisa break down exactly how hairstylists can create branding photos that set them apart, attract their dream clients, and capture their unique salon experience.Key Takeaways:Beyond the Scissors & Blow Dryers: Why your branding photos should tell a story and showcase the experience of working with you—not just your tools.How to Nail Your Brand Aesthetic: Learn how to align your personality, client vibe, and salon experience into a cohesive visual identity.What to Do Before Your Shoot: The biggest mistakes hairstylists make when planning a branding session—and how to avoid them.Props, Poses, & Authenticity: Ideas for making your photos stand out, from including real clients to capturing genuine, candid moments.Finding the Right Photographer: How to choose someone who gets your vision and will help you feel comfortable in front of the camera.Why You Should Listen:Branding photoshoots aren't just about looking professional—they're about creating an emotional connection with your ideal clients. If you want to raise your prices, book more aligned clients, and make your brand instantly recognizable, this episode will help you make the most of your next shoot.Follow Marisa: https://www.instagram.com/marisaburgett_creativeCheck out Marisa's resources here: https://marisaburgett.com/Let's connect on Instagram!

Retention isn't a one-size-fits-all concept, especially for hairstylists running unique business models. In this episode of The Modern Hairstylist Podcast, we're challenging the traditional ideas of success and diving into why a low-retention clientele doesn't have to mean low revenue—or failure. If you've ever wondered how to make the most out of clients who only see you once or twice, this episode is for you.What You'll Learn in This Episode:The Real Deal on Retention: Why retention rates vary across different business models and why that's okay.The Risks and Rewards of Low Retention: What makes this business model both exciting and challenging.How Retention Impacts Growth: The overlooked connection between retention and key decisions like pricing and marketing.Rethinking Client Value: Why focusing on frequency isn't the only way to build a successful hairstyling business.Why It Matters:For stylists specializing in high-ticket services, major transformations, or clients with low-frequency needs, traditional retention metrics might not tell the whole story. It's time to rethink the numbers and focus on strategies that make sense for your unique business.Learn why client retention isn't the ultimate measure of success and discover the surprising ways you can build stability, boost income, and reduce stress—even with clients who rarely return.Who This Episode is For:Hairstylists running low-retention models like transition services or high-maintenance transformations.Stylists wondering if their low client return rates are a red flag or just part of the game.Anyone ready to break free from outdated retention myths and embrace a modern approach to business.Don't Miss:Hunter's insights into how to shift your mindset about retention and redefine what success looks like for your business.Tune in to The Modern Hairstylist Podcast for actionable strategies, empowering advice, and a fresh perspective on retention.Let's connect on Instagram!

Are you ready to elevate your approach to working with texture and redefine what efficiency looks like behind the chair? In this episode, Hunter sits down with the legendary Keya Neal to discuss the nuances of textured hair, common time-wasters, and actionable ways to enhance client experiences while preserving your energy and time. This lively, no-holds-barred conversation is packed with insights about leveling up your mindset, services, and business strategy—while staying true to your mission of providing exceptional value to your clients.What You'll Learn in This Episode:The #1 time-waster stylists face when working with textured hair—and how to avoid it.How to shift your mindset from mundane tasks to elevated services that clients value.Why understanding the "fabric" of hair is the key to becoming efficient and effective.The truth about charging for extra time and how to approach pricing for textured hair services fairly.Keya's groundbreaking approach to redefining luxury and its impact on your service menu.Why It Matters:Efficiency isn't just about saving time—it's about creating a seamless and luxurious experience for your clients that also aligns with your bottom line. Understanding textured hair is no longer optional; it's a critical skill that opens doors to more opportunities, builds trust, and positions you as an expert in the industry. Keya Neal's wisdom in this episode will help you bridge the gap between proficiency and profitability.Who This Episode Is For:Hairstylists looking to improve their approach to textured hair services.Salon owners wanting to train their team on better efficiency and client care.Beauty professionals seeking to create elevated experiences for clients.Anyone who wants to feel confident working with a spectrum of hair types.Don't Miss:Keya's hot take on charging for extra time and why penalizing clients for inefficiency isn't the answer. Plus, a sneak peek into the Philly tour stop and how you can unlock exclusive discounts for Keya's upcoming TVR event!Get Tickets To The Modern Hairstylist Tour!Get Tickets To Texture vs. Race!Keya Neal's InstagramLet's connect on Instagram!

Goal setting as a hairstylist isn't about chasing arbitrary benchmarks or comparing yourself to others—it's about creating a vision for your life and building a business that supports it. In this episode of The Modern Hairstylist Podcast, Hunter breaks down a simple yet powerful framework for setting meaningful goals that align with what you truly want, without getting bogged down by anyone else's “shoulds.”What You'll Learn in This Episode:The Foundation of Goal Setting: Why your goals should start with your personal vision, not someone else's standards.How to Align Your Business with Your Life Goals: The critical questions you need to ask to ensure your business supports what matters most to you.The Power of Focus: Why honing in on a few key metrics (KPIs) can create massive impact without overwhelming you.How to Avoid the Comparison Trap: Why your growth percentage or benchmarks shouldn't be dictated by others.Why It Matters:Setting goals for your business without a clear reason behind them is like driving without a destination—it might look productive, but it won't get you where you truly want to go. This episode is all about breaking free from the pressure of arbitrary standards and creating goals that make sense for YOUR life and business.Hunter's no-nonsense approach will help you focus on what really matters: a plan that's rooted in your personal priorities and backed by intentional, measurable actions.Who This Episode is For:Stylists who feel overwhelmed by goal setting and want a simpler, more personalized approach.Hairstylists who want to align their business strategies with their life goals, whether it's financial freedom, more family time, or less burnout.Anyone ready to stop chasing someone else's version of success and start creating their own.Don't Miss:Hunter's practical example of breaking down a big-picture life goal into actionable business steps—and how to make your numbers work for you, not against you.Tune in to The Modern Hairstylist Podcast and learn how to take control of your goals, your business, and your vision for the future.Let's connect on Instagram!

In this high-energy episode of The Modern Hairstylist Podcast, Hunter Donia welcomes the queen of Instagram herself, Jamie Dana! Together, they unravel the real tea about using Instagram as a hairstylist in 2025. With social media trends evolving faster than ever, this conversation is packed with insights into what's working right now and how to keep your strategy simple and impactful.

Today we're diving in on the scariest part of running your own business... taxes!Michelle and I are breaking down what an S-Corp even is and how it can help you when it comes to the dreaded tax time.Tune in to hear all the in's and out's of what you should be doing to help make your business more profitable this tax season!Let's connect on Instagram!

How do you know if your business is ready for a price increase? It's not just about being booked solid—it's about the type of clients filling your books. In this episode, we dive into the concept of Client Concentration Risk and break down how your client mix impacts your pricing, stability, and long-term success.You'll learn:Why relying on a small number of high-ticket clients can be both rewarding and risky.How a larger pool of low-ticket clients offers stability but comes with its own challenges.The pros and cons of balancing both high- and low-ticket services.Why repeat clients feel price increases more—and how to evaluate if your business can handle one.Whether you're a stylist looking to raise your prices, restructure your services, or simply gain insight into building a more resilient business, this episode will give you the tools and clarity you need to make empowered decisions.What You'll Hear in This Episode:The Concept of Client Concentration Risk:Why having a diverse pool of clients is critical to protecting your business from fallout and instability.How Client Mix Affects Pricing Decisions:The difference between being booked with unique clients versus repeat clients—and why it matters for price increases.Breaking Down the Math:Real examples that illustrate how different client types react to price increases—and the impact on your income.High-Ticket vs. Low-Ticket Clients:The pros and cons of specializing in high-ticket services versus maintaining a larger pool of low-ticket clients.Finding Balance:How having a mix of clientele can provide stability but comes with its own set of challenges.Key Takeaways:It's not about being fully booked; it's about how secure your client mix is.Raising prices requires evaluating the frequency and diversity of your client base.Every business model has pros and cons—there's no right or wrong way to build your dream business.Let's connect on Instagram!

Welcome to another episode of The Modern Hairstylist Podcast! Today, Hunter explores a revolutionary shift in the hairstyling industry that could redefine how clients find their dream stylists—and how you can position yourself to thrive.You'll hear a story that will make you rethink the way clients are discovering hairstylists today. Plus, Hunter dives into a trend that's no longer “on the horizon” but is happening right now, shaking up the way business is done in the beauty world.What to Expect in This EpisodeA groundbreaking moment from a hairstylist that might make you question everything you know about client acquisition.The surprising ways technology is quietly reshaping the industry—and how you can ride the wave instead of being swept away.Why some hairstylists will thrive while others might struggle to adapt to this new reality.Hunter asks the tough questions: Are you doing enough to future-proof your business? Is your online presence working for you—or against you?Key Themes We'll CoverThe importance of being crystal clear about who you are as a stylist. Hunter challenges you to think deeply about your specialty and how your messaging connects with the people you want to serve.The role of trust in the hairstylist-client relationship and why it's more crucial than ever to create transparency around your services and values.How technology is changing the way clients make decisions. Hunter discusses how these tools are quietly but powerfully filtering through the noise to bring clients closer to the right stylist for them.Why This Matters NowThe hairstyling industry has always been about connection, creativity, and craft. But now there's a new layer to consider—one that could make or break your ability to reach the people who need you most.Whether you're ahead of the curve or feeling behind, this episode will get you thinking: Am I ready for what's next?Resources:Podcast Episodes-Marketing Mistakes That Make a Big Difference In Getting New ClientsSEO Crash Course: How to Rank Higher In Search Results & Be Found By Your Ideal ClientsHunter's ProgramsLet's connect on Instagram!

In this episode of The Modern Hairstylist Podcast, host Hunter Donia dives into the marketing missteps that might be holding independent hairstylists back from attracting new clients. If you've ever felt like your marketing efforts aren't delivering results—whether it's through social media, your website, or local outreach—this episode is packed with actionable insights to help you optimize your strategies and uncover hidden opportunities for growth.Key Takeaways:The Funnel Fix: Learn how to get more eyeballs on your website, social media, and booking platforms by leveraging local outreach and SEO best practices.Avoid Common Pitfalls: Discover how small tweaks, like optimizing your Instagram bio or ditching stock photos, can make a big impact on your client bookings.Nailing Your Niche: Understand the power of specialization and why honing in on your expertise is essential for thriving in today's competitive beauty industry.Speak Their Language: Find out how to communicate with clients in clear, non-industry jargon to build trust and improve conversions.Proven Marketing Tactics: From referral programs to research-backed SEO strategies, Hunter shares modern methods to reach your ideal audience effectively.Why You Should Listen:Are you tired of feeling like you're spinning your wheels with your marketing? This episode is a game-changer for hairstylists looking to attract ideal clients and grow their businesses with smarter, more effective strategies. Tune in to pinpoint what's missing in your marketing approach and start making the changes that matter most.Let's connect on Instagram!

Welcome back to The Modern Hairstylist Podcast! Chronic reschedulers, constant cancellers, and repeat latecomers can wreak havoc on your salon schedule—but dealing with them doesn't have to be a nightmare. In this episode, I'm sharing effective strategies for managing these challenging client behaviors while maintaining professionalism and protecting your boundaries.We'll go beyond the basics of cancellation and late policies, diving into advanced techniques for mitigating these issues before they escalate. Learn how to establish clear boundaries, craft proactive policies, and have those tough-but-necessary conversations—all without damaging client relationships.Key Takeaways:Create Advanced Policies: Learn how to implement clauses that address chronic behaviors without alienating your clients.Set Clear Expectations: Discover how to communicate your boundaries with confidence, ensuring clients respect your time.Balance Boundaries and Client Care: Understand how to enforce your policies while still delivering a high-quality client experience.Avoid Wasted Time and Money: Find out why strategies like “scheduling earlier than booked” or padding appointment blocks can hurt your business—and what to do instead.Master Difficult Conversations: Get actionable scripts for addressing chronic lateness and rescheduling with professionalism and empathy.Why You Should Listen:Struggling to manage clients who are always late, cancel last minute, or constantly reschedule? It's time to take control of your salon schedule and reclaim your time—without losing your cool or risking a bad review. Tune in to learn how to handle these tricky situations like a pro!Watch this episode on Youtube: https://youtu.be/w8MwJauOQnILet's connect on Instagram!

In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares strategies for hairstylists who are feeling burned out or overwhelmed by the demands of running a business. If you're struggling to balance behind-the-chair work with the constant hustle of business growth, this episode is for you. Hunter discusses how to take a break from your business without letting it stagnate or lose momentum, and how building the right systems can help you recharge without sacrificing your success.Key Takeaways:How to Recover Without Losing Ground: Learn how to take time away from business development without letting your growth plateau.When Is It Okay to "Coast"?: Discover the key signs that it's time to ease up on business hustle, and when you should push through.Maximize Your Time and Energy: Practical tips on building systems, setting boundaries, and using automation to reclaim your time.The Dangers of Burnout: Find out how to avoid burnout by taking care of both your business and your personal well-being.Real Talk About the Growth Phases: Whether you're just starting out or have an established clientele, Hunter breaks down what taking a break looks like at every stage of your business.Why You Should Listen:Are you feeling like you're on the edge of burnout? Tired of juggling clients and business tasks with no time to breathe? It's time to get strategic about taking breaks, without letting your business suffer. Tune in to learn how you can step back, recharge, and still keep your business on track.Let's connect on Instagram!

In this episode of The Modern Hairstylist Podcast, Hunter Donia dives into the potential effects of a Trump presidency on the beauty industry. This candid and analytical discussion explores how policies on tariffs, tax cuts, healthcare, immigration, and deregulation could shape the cost of doing business, consumer behavior, and the overall landscape of the beauty profession. Hunter shares both the challenges and opportunities that may arise, offering thoughtful insights for beauty professionals navigating these uncertain times.What You'll Learn in This Episode:Tariffs and Supply Costs: How proposed tariffs on imports could raise the prices of tools, products, and equipment you rely on—and what you can do to prepare.Tax Cuts: Why potential tax cuts for upper-middle-class clients might increase disposable income and bring more people back to salons.Healthcare Concerns: The possible effects on affordable healthcare for independent beauty professionals and the uncertainty surrounding the Affordable Care Act.Immigration and Labor: How immigration crackdowns could disrupt manufacturing and increase costs for beauty products.Deregulation: The potential pros and cons of less regulation in the beauty industry, including licensing, competition, and consumer trust.Core Values and Client Relationships: How consumer behavior is shifting toward values-based spending and navigating moral conflicts with clients whose beliefs clash with your own.Special Segments:Listener Question: Hunter answers a listener's DM about how to handle clients with opposing political beliefs in a way that respects personal values while maintaining professionalism.Gender-Affirming Care: Hunter highlights the role hairstylists play in providing affirming spaces and services for LGBTQ+ individuals and shares a free inclusivity course for beauty professionals.Key Takeaways:Stay informed and prepared: Monitor changes in policies and consumer behavior that may impact your business.Focus on your values: Use this time as an opportunity to align your business with your core beliefs and attract like-minded clients.Don't panic: Keep pushing forward, stay consistent, and make strategic decisions that position your business for long-term success.Resources and Links:Free LGBTQ+ Inclusivity Course for Salons: hunterdonia.com/prideFollow Hunter on Instagram: @hairbyhuntyLet's Connect:Got thoughts or questions about this episode? Send Hunter a DM on Instagram! Let's keep the conversation going.Closing Encouragement:No matter how the political and economic landscape shifts, remember that you have the power to create meaningful change in your business and community. You've faced challenges before, and you'll overcome this too. Keep showing up, stay informed, and trust that brighter days are ahead.Let's connect on Instagram!

In this week's episode of The Modern Hairstylist, I'm diving into five key lessons I learned while scaling a multi-six-figure beauty business. Whether you're running a busy chair or eyeing new avenues for growth, these insights will be game-changers. We'll talk about evolving from simply building a stable client base to making strategic decisions that push your business to the next level.Expect a breakdown of the “boring but crucial” tasks that fuel growth, why investing in the right team and resources is non-negotiable, and how buying back your time strategically can elevate both your business and personal life. I'll also share the importance of taking big swings, making brave investments, and fostering a team that shares your vision. This episode is all about learning what to prioritize so you're set up for real, sustainable success.If you're ready to scale your beauty business and take your operations, client experience, and personal growth to new heights, this episode is for you. Let's get into it!Watch this episode on Youtube HERELet's connect on Instagram!

Welcome back to The Modern Hairstylist Podcast! In this episode, we're diving into essential time management strategies to help you stay focused, organized, and productive as an independent hairstylist. We know that balancing client appointments with managing your business can feel overwhelming, but with the right approach, you can stay on top of it all without the stress.Starting with a powerful exercise to illustrate the impact of multitasking, we'll explore how setting clear, specific goals can make a huge difference in your daily focus. I'll guide you on how to break down your goals, prioritize tasks, and set actionable steps to streamline your schedule and avoid “shiny object syndrome.” Plus, learn how to time-block effectively so that each hour in your day aligns with your business and personal growth goals.Whether you're looking to refine your client experience, boost revenue, or make the most of every working hour, these tips will help you get organized and take control of your time. So if you're ready to transform your workflow and build a successful business without burning out, this episode is for you. Let's get into it!Watch this episode on Youtube HERELet's connect on Instagram!

Welcome back to The Modern Hairstylist Podcast! As the holiday rush hits, it's essential to protect your well-being while managing the unique demands this season brings. In this episode, we dive into boundary-setting strategies that every independent hairstylist should have in their toolkit to prevent burnout and keep the focus on what matters most. We'll talk about the importance of taking time for yourself, effective ways to navigate client and family requests without stretching yourself too thin, and tips for creating a holiday schedule that honors both your business goals and personal needs.This episode is packed with tips for managing family expectations, using systematized workflows to lighten your load, and practical ways to ensure your energy is balanced even during the busiest weeks. Whether you're already feeling the holiday hustle or just want to create a more manageable season, this episode will help you stay grounded and in control. You deserve a restful holiday season – let's make it happen!Let's connect on Instagram!

The holiday season is officially upon us, and for many beauty professionals, it's the busiest time of year. But does busy have to mean burnout? In this special re-air, we dive into how to maximize your profit during the holidays—without working more hours or sacrificing your well-being.In this episode, we'll unpack why this time of year brings such a rush of clients and why it's not just about working harder to make more money. We'll discuss key strategies that focus on using what you already have in place—your current clients, retail products, and smart marketing—to bring in more revenue without adding extra days to your schedule.If you're ready to reframe your approach this holiday season and stop sacrificing your personal time for extra income, this episode is for you. We'll also talk about leveraging sales psychology, creating a festive but inclusive client experience, and why understanding the value of your time is essential for sustainable business growth.Tune in to learn how you can make this holiday season your most profitable one yet, without the holiday hustle taking over your life!Let's connect on Instagram!

As we approach 2025, client expectations are shifting, and independent hairstylists need to be prepared. In this episode, I dive into the latest trends shaping our industry, including the importance of price transparency and how to adapt your pricing strategy to build trust. We'll also explore how creating content that connects directly with your clients' pain points can set you apart, and why showcasing your salon experience might not be as effective as you think.On top of that, we touch on the role of sustainability in salons. Is it essential to go eco-friendly, or does it depend on your ideal client? I'll help you decide how to align your practices with the values that matter most to your clients.Whether you're focused on improving your online presence, enhancing client communication, or rethinking your service offerings, this episode offers key strategies to help you grow and thrive in the evolving beauty industry.Tune in to learn what it takes to stay ahead in 2025 and ensure you're meeting the rising demands of your clients.Let's connect on Instagram!