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On today's episode, we have Tom Brown, a seasoned expert in dental marketing and the founder and CEO of Tom Brown Consulting. Tom shares his extensive experience in enhancing dental vendors' go-to-market strategies and his current role with My Dental SOP as a business advisor. The discussion delves into the significance of standard operating procedures (SOPs) in dental practices and how My Dental SOP helps digitize and streamline these processes for improved efficiency and consistency. Tom's journey through the dental industry, including his pivotal role in the success of companies like LocalMed, provides valuable insights into effective communication and marketing within the dental sector. The episode is rich with advice for dental professionals on how to manage and grow their practices using strategic systemization and targeted messaging. EPISODE RESOURCES mydentalsop.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast
(If you DO want to work with Studio8E8, be sure to mention this podcast/ episode!)Reach out to Studio8E8 here: https://s8e8.com/affiliates/tdm?utm_source=tdm&utm_medium=affiliate&wc_clear=trueHey what's up guys? In this Monday Morning Marketing episode, I'm joined by our good friend, and website expert, Joshua Scott. Joshua breaks down his four essential website attributes that contribute to a seamless and engaging patient experience. From intuitive navigation and captivating visuals, to personalized content and convenient appointment booking systems, we explore how these elements can elevate your online presence and attract more patients to your practice. We also discuss the rising concern for ADA(American Disabilities Act) compliance, and how you can stay in the clear if this is a concern in your area!Join our conversation for actionable tips, trends, and must-haves to enhance your dental website's user experience and drive success in the digital realm!You can reach out to Joshua Scott here:Website: https://s8e8.com/Instagram: https://www.instagram.com/joshuascott/Email: joshua@s8e8.comOther Mentions and Links:SwellGoogle Ad WordsLocalMedNext HealthPractice by NumbersChatGPTDon NormanModentoHIPAA - Health Insurance Portability and Accountability ActBirdseyeADA - American Disabilities ActADA Compliance Company - Equally.aiDentistry IQIf you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: Hey, Josh, so talk to us about websites. How can we utilize this, or what advice or suggestions or methods can you give us that will help actually attract new patients through our website? Joshua: Hey, Michael, always great to be back for another mm m. TripleM, mq, I dunno what you call it, Michael: m squared Joshua: times three m and m and m Monday morning Marketing.Uh, but no, I, I wanted to kind of come at this, uh, from a little bit of a different conversation that we've been having with our clients lately. They actually started as a conversation with our team. It actually kind of started post covid conversation with the team. Some of the trends we were seeing and then has, Build out with our client base, but it's really a conversation behind your website's UX design.And what that means is a user experience design. And so when you get into kind of agency and design world, especially with, with digital products, mobile products, you're gonna hear people talk about the ux, like, what's the UX like? Or, I really enjoy the ux and what that means is, You're not just putting something out there for function, you're putting something out there that's designed with the user in mind.So I thought we would talk about that for a little bit. Some areas we're seeing that and then actually kind of hit at the end, maybe some ADA compliance that just kind of seems to be at odds with that. But we can talk through it a little bit. Okay, man. Yeah, let's dive into it. So, um, uh, just me doing a little research, uh, Don Norman, is the one who really kind of coined the term user experience.He's a cognitive scientist. and he said user experience encompasses all aspects of the end user's interaction with the company, its services and its products. And so when you're putting out a website, Anymore. I mean, this is the digital version of your practice. Like before people step in the door to this physical practice, they are on your website.This is how people experience you, that patient experience, that new patient experience. And so it's your ux. Really designing a site without a mind is about the feelings and emotions users experience when interacting with your website. So if you think about that right now, kind in this post covid world, think about it from a, a convenience.Lens, right? Like we all now are interacting with our healthcare providers. We're interacting with our pizza, like our Friday night pizza place through, through text. You know, I mean, I'm placing an order online and then I'm getting a text. Hey, your order's been submitted, you know, be here in 15 minutes. And then as I'm pulling it up, I get another text.Your order is ready. Come, come in and pick it. Pick it up. So we're all interacting with our favorite companies like this. And so thinking about that user experience from that type of convenience, user friendliness, part of it, I think is number one. So, convenience, uh, user friendliness, the journey.And really just what do you want people, like, what do you want them feeling when they get off of the website? that's the question to ask. You can build a website that's SEO forward, uh, you can build an a, uh, website that is like going to convert for Google AdWords. But I think you also, an equally important question in that is what do you want that patient to feel?Mm-hmm. Is it frustration because they've had the, like, input stuff into a form four, four times? Or is it because they were two clicks away from making an appointment and they go, wow, that was easy. Michael: Mm-hmm. Gotcha. Okay, so let me ask you personally, what do you want to feel? Yeah, your dentist, like your people that you go visit.How does that work? Joshua: yeah, when it comes time to actually convert on a transaction. Whether I'm ordering pizza on Friday night or whether I'm scheduling a healthcare appointment. Yeah, I want it to be easy. I want it to be straightforward, Michael, you know, when you're on those like websites and it just feels like it's from like 1995 when you're trying to like, like the form that comes up.Mm-hmm. You're like, wait, what is this thing? It doesn't have auto fill. Like you've gotta type in everything. Um, You know, you drop down, like, like your country gets a dropdown menu and it's, and the United States is all the way at the bottom when 90% of your users are in the United States. Yeah. You know, those types of things.And, and you go like, that's not that big of a deal. It just is, you know, like we're talking about as least amount of friction as little time, convenience, friendliness as possible. Michael: Where do you see the drop off? Then if you can give us like a, a number on that where it's like, okay, man, they almost made it.To submit that form, but you lost them here. Joshua: Yeah, that's a good question. I don't know that I have data on that. I think some of this, and one of the things I wanted to talk about was really kind of the four, I think, convenience pieces of a website right now, kind of post covid and, and I think some of this, to answer your question is cuz the first one is, is about online scheduling.Like I think. We're just at a place now, like, man, you've gotta have online scheduling on your site. and when you ask like, what's the drop off? I think if you're using a lot of these premier, uh, partners out there, like Local Med Next Health, you know, practice by numbers, some of these guys, I think they've built really good user experiences into those apps.So, you know, I don't know that you're gonna have that much of a problem, but if you're using, a different one, I, I don't even know a good example right now, but, here's one of the things I recommend, right? Like if you implement online scheduling, go through that process yourself and schedule yourself an appointment to see how it feels.I, I've seen so many practices implement things like this, and then they're like, I don't know, like I'm like, you're getting 18 texts within a 48 hour period of time. Is that what you wanted? Well, why? I didn't know that. And I'm like, well, right. But like put yourself through that process. Tweak it, edit it.Make sure it's saying what you want it to say. Make sure it's doing what you want it to do. But you know, online scheduling is huge. You're gonna see an increase in your website, effectiveness, uh, you're gonna see an increase in new patients. It's just all these things. Now, um, there's actually stats and, and reports out there that are saying online scheduling.It's actually reducing no shows, which is everybody's argument. Like, oh, if I, if I do online scheduling, no shows are gonna go up. On the whole, once you get that implemented and you build systems around that nohow go down, it saves staff time. You're gonna get better insights into your data online. Uh, and it's mobile accessible.People can make an appointment right on their mobile phone. So my first one there was, was online scheduling. Get that implemented. Michael: Gotcha. Okay. I like that, that you mentioned you gotta build systems around it because, you know what I mean? We always just thought like, yeah, you have that button on there and that's it.Yeah. Uh, but it's the. The follow up process in the systems. Awesome. So what are the next Joshua: stuff? Yeah, the the next one is, is, I mean, there's, there's four of these really, but it's, it's implementing these integrations to make this a more friendly and convenient experience. The second one's chat, you know, adding a live chat feature, uh, dentistry iq, so it can double the amount of website visitors scheduling an appointment.you get this online schedule app, but if you add text, those online appointments go up twice as much. It's just facts from dentistry iq, uh, and I think, you know, 63% of millennials right now say that they prefer chat over phone calls. Again, that's just in the world we're in. If you have to pick up the phone to call an actual human, we feel like it's an inconvenience, you know, like, like, man, why am I, why are they making me do that?So, you know, I think implementing chat into your site, just making sure I, I'm not a fan of the automated chat bots. I still don't think they sound human. So I think you still gotta have somebody like on that and monitoring it. But again, like we're talking about optimizing your website for that ux. If you have online scheduling, but you don't have chat, you're potentially leaving half of those conversions on the website.Mm-hmm. So I think that's an important piece. Michael: Okay. So chat and not so much like the AI chat is what you're saying, right? Like actually have somebody on there at 11:00 PM like where it's like, Hey man, the beer bottle just broke my tooth. What do I do? Or, or what are you thinking? Joshua: Well, you could set up like hours around it, you know, and, and when people are available to monitor it and you can kind of turn it off and on for sure.Um, but yeah, you know, I mean chat, g p d as, as good as it is, um, I don't know that we're quite there yet for answering those, those questions and, and plus I, we, People just have still an expectation that chat means there's another human there. Um mm-hmm. You know, responding to them. so I think that's a big one.You know, patient forms is my number three and, and I'm bringing these up man, cause I'm actually not a partner. Like, I don't partner with any of these companies. and we, we integrate, we've built integrations with all of them, you know, into our, our web experiences. But I'm not from Meto or Local Med or, yeah.You know, Nexel, like promoting it. I'm just going, no guys, these are really, really important tools that we see the analytics behind it. It, it's huge. And so, you know, I think Patient Forms is a third one. Uh, you know, we're now, it's like it's tipped more than 50% of patients want online forms before they get to an appointment.Uh, nobody wants to sit there with the clipboard and fill stuff out. And then, you know, the other thing too is like, what online forms are doing is it's really consolidating stuff into, you filled it out one time. I don't know how many, uh, healthcare appointments you've been to where it's like, You answer the questions on the phone, then you get the form and you fill it out again.And each form has like your mailing address on it. You know, so like the new patient form, you gotta like write out your whole mailing address. Then the health history form, you gotta write out your mailing address again. Yeah. And then the HIPAA form, you gotta write out your mailing address a third time.And it's like, why are we, I get to the point where I'm, I'm so irritated writing out my mailing address. and so online forms reduce that. Uh, it improves accuracy again, like if your front office is just swamped. Man, putting some of these efficiencies in place will help them a ton. Okay, Michael: gotcha. So patient forms online.Joshua: Yeah. Yeah. And, and then the last one man was just reviews. Um, you know, and I know we all like know the importance of reviews now, but really just building that into your web experience. Again, it's that user, um, that UX first, seeing social proof, giving pa your patients a chance to, you know, one, the two clicks away from leaving a review as well.yeah, I don't know. I don't really need to go into the. The importance of reviews. I think we're all there now in 2023, but Swell BirdEye, these are both companies that do an amazing job with that. And um, so, so I think as you're thinking through the UX of your site, the first question, big picture was how do I create a easy, convenient, friendly user experience for my patients?Here are four tools I think will help you do that if implemented. Right. and then before we go here, I can talk about ADA a compliance a little bit. Okay. Yeah, Michael: man. Let's, let's dive into that a little bit because I know, um, I think that's coming up a little bit more often now. I don't know, do you see that or?Joshua: We do. Um, and, and just to be clear, when we're talking about ADA compliance, we're talking about American Disabilities Acts, not the American Dental Association. And so it's really about, uh, we see it more in bigger cities and honestly specifically San Francisco. So, um, for whate and. and we've, we've actually seen a little bit in Dallas too, uh, and maybe one in New York, but it's, I think it's, what happens is it's where somebody else has a lawsuit brought against them for their website not being ADA a compliant, and then all the other dentists in the area freak out about it.And then we get it like emails from our clients like, Hey, are we ADA a compliant? And so the, the question to that is really three levels of it that I want to give you. So ADA compliance is about making your website. Compliant for Americans with disabilities. And so that includes things like color, font size, the color of the font on the backgrounds, how big the buttons are, things like that to help, you know, people with disabilities navigate a site.the truth is that is often at odds with. The experience, the aesthetic experience, the brand experience we want to create with a website. Mm-hmm. And so the quick answer is our websites and I, and most people out there have done a base level job of creating a website that's a d a compliant. So we kind of go, here are the factors.We think we want the buttons to be a certain, you know, a size on a phone. We want it to scroll. When it comes to like, you know, you put text over a photo. Is that ADA a compliant? Probably not. You know, they want white text on a black background or white text on a dark blue background, something like that so people can read it easy.So there's a couple solutions and one of 'em, you can get an a ADA widget that actually lives at the bottom of your site. You can click on it and then you can actually adjust anything you want. You can adjust colors, you can take the pictures out, you can increase the font sizes. So it gives your users the ability to come on and go, wow, this font size is way too small and increase it.Mm-hmm. Or, I'm having trouble reading that text over the photos. Let me take those out and replace 'em with solid backgrounds. So that's one option. The downside is they start messing around with this stuff and it, it makes your website look jacked up. I mean, we, as a team, we were, we were messing around with some of these sites on a Monday morning.With this ADA compliant widget, and it's like, it, it can really, I mean, you wanna laugh and have a good time, it can really make your website look crazy. yeah, so it's, it's kinda, but that tends to, I think it's like 30 bucks a month that tends to solve most people's issues. If you're in an area where you're just hyper aware of it, hypersensitive you, you've got lawsuits happening left and right.Like if you were in San Francisco, I would tell you there's even a third level of working with, uh, some of these agencies. They will custom design this, like they'll take this widget and customize it for your site. So it's not just applying like blanket parameters, it's actually like increase the font. It increases the font in scale overall.So the website actually still looks nice and is functional. And they typically provide consultation and even legal protection. Typically those packages are like 3,500. but they, again, they customize the a d a, uh, whatever parameters on your site. So your site still looks good if they have to adjust that.But it also offers some legal protection as well. Michael: Well, do you guys, the Studio 88, do that customize. Joshua: we actually will provide that to our clients as a, um, if they get into that, we basically connect them with that company, with that agency. And, and Michael? I, I don't know it off the top of my head.I kind of, you know, we were chatting about this for a minute before the show and I was like, yeah, I can talk about it. I can send you who we work with. You can maybe put in the show notes. Yeah, Michael: that, yeah, that'd be awesome. That'd be, especially for our San Fran. Yeah. I don't know why it's only happening out there, but you know what I mean.Or Dallas too, but, Joshua: San Fran and California, man, it's a whole different world and I think when it comes to, um, governing Yeah, so it's, they just tend to, to have different regulations than sometimes the rest of the country. Yeah. Michael: It's crazy, man. But awesome. So you've given us a lot to think about, especially when it comes to much just building systems to make it efficient, right?To make it. More human with the chat feature. Uh, patient forms, efficiency, and then the reviews. Obviously reviews are super duper important no matter what, right? That's that, that's that proof that you're talking about that we're gonna need no matter what. And then, um, putting the systems around, the online scheduling.Awesome. Josh, man, we really appreciate this. If anybody has any questions or they wanna reach out to you, where can they find you? Joshua: Man, best place for me. Uh, if you wanna hit me up on Instagram, uh, it's at Joshua Scott. I'm still in that account still. Check it. DM me, tell me you heard the episode. I'll, I'll, you know, shout out you back.Uh, you can also visit us online at s eight e eight.com. That's the letter s, the number eight, the letter E, the number eight.com. And uh, you can reach out to us there as well. Michael: Nice man. And guys, check out Studio 80 eights websites. They're, uh, we were talking about this right before we got on in. You guys are all about the user, right?Use your experience first, especially the design. Everybody, pretty much everybody listening right now kind of knows about like, okay, we've heard of Studio 88 and how elevated you guys are, right? So, um, I highly recommend people if they want, can they just schedule like a free, I don't know, like, Hey man, check, check out my stuff.Can you, can you check it out? For Joshua: free. Oh, yeah, yeah, definitely. That's actually part of our kind of, uh, initial consultative phone call is just like going through like, what are you doing? Like, what's working, what's not working? What, what's your budget been? You know, we look at the website, look at the seo, kind of do an analysis so that we go into it.We, we actually can give advice too. A lot of times what I tell people is I'm like, I hope you at least walk away with some advice on this phone call, whether or not you want to use us or not. Even if I'm my second opinion, you're like, this company's telling me X, Y, Z, and I'm like, Yeah. Uh, x, y, Z is right.So, you know, if you need the second opinion on it, like we, we can do that as well. I like that. Michael: Yeah, Josh told us. Yes. So we're gonna do it. Gotcha. Awesome. So guys, that's gonna be in the show below. Definitely schedule your free comprehensive assessment, um, and check it out. So thank you so much, Josh for being with me on this Monday morning marketing episode.Joshua: Always a pleasure, man.
Steve Jensen, Vice President of Business Development at Dental Intelligence, joins Dr. Mark Costes on today's show. For those of you that don't know Dental Intelligence, their mission is to emanate emotion, inspire engagement, and enable enrichment around that one purpose. Listen in as Steve unpacks two auxiliary companies in LocalMed and Modento, and what they're doing to serve that mission as well. EPISODE RESOURCES LocalMed Modento Subscribe to The Dentalpreneur Podcast Visit the Dentalpreneur Podcast website Write a Review on iTunes Dental Success Network
Dr. Aaron Kaplan has several startups and many years of cardiology practice under his belt, and he is uniquely positioned to give a physician's perspective on the medical device startup space and how big ideas actually impact the clinic. As a practicing interventional cardiologist and Director of Clinical Research, Heart & Vascular Center, at Dartmouth-Hitchcock Medical Center, Kaplan is intimately aware of the challenges facing cardiology today and the needs facing both patients and their care providers. And as an entrepreneur and inventor, he's learned to maximize his role in the startup arena. “The role of the doc is not to design the device, but to define the problem,” Kaplan told Medtech Talk. Kaplan says he brings ideas to the table “that often violate one if not two of Newton's laws”, but he has learned to hand them over to creative engineers and others with diverse perspectives. While, as a physician, he alone answers for all the care decisions that were made for a patient, as an entrepreneur, he instead builds multidisciplinary teams with competencies that are divorced from medicine. One of the biggest differences between the two roles, Kaplan says, is that entrepreneurs must learn to accept failure. In speaking with Geoff Pardo, Kaplan employs a physician's traditional habit of postmortem assessment of one of his previous startups, candidly breaking down the problems in the market approach, the trial strategy, and the leadership structure—valuable lessons for him—and others—to apply to future projects.Dr. Kaplan is a practicing interventional/structural cardiologist and a medical device entrepreneur. Aaron supervises cardiology fellows and lectures regularly at the Tuck School. In addition, he directs the Clinician-MBA Scholars Program at Dartmouth. Prior to Dartmouth, he was Director of Interventional Cardiology at the Palo Alto VA/Stanford University. Dr. Kaplan has authored >75 peer-reviewed papers and serves on the Editorial Board of Cardiac Catheterization & Intervention and J Soc Cardiovascular Angiography & Interventions. Aaron is an active entrepreneur who has been on the founding team of a number of companies including Conformal Medical, Tryton Medical, LocalMed and Perclose (acquired by Abbott). Dr. Kaplan is on the Board of Cairn Surgical and was an Entrepreneur-In-Residence at Three Arch Partners. Aaron has authored 60 U.S. Patents and was inducted into the National Academy of Inventors (Class of 2015). He received a BS in Engineering Sciences (Cum Laude) from Tufts University, MD from Wake Forest University, medical training at Northwestern University and cardiology training at Stanford University.
Kiera is joined by Tom Brown of Your Virtual Consult, a system that educates patients about dental procedures and expectations over the computer. Did you know that case acceptance across the United States currently averages 41%? By incorporating Your Virtual Consulat, you can bump that up to 89%! Kiera and Tom talk about how the system will better both case acceptance and patience experience and improve efficiency and automation in your practice all while keeping a personal touch! Listen to this episode to get a taste of what comes with Your Virtual Consult. Be an early adopter and get more qualified patients coming to your practice. About Tom: After a decade in dentistry including stints at Dental Intel and LocalMed, Tom is currently partner and VP of sales with Your Virtual Consult. Tom's love of dentistry (which he's been in for almost a decade!) and technology paired together has made him one of the most well-known faces in dentistry. He enjoys traveling to dental shows, tinkering and refining his teams' processes and of course meeting up with industry friends from across the country. When Tom isn't working on Your Virtual Consult, you can find him hanging with his 10 brothers and sisters, exploring DisneyWorld, and playing volleyball every Tuesday night with his wife. Episode resources: Try out Your Virtual Consult Get in touch with Tom directly Reach out to Kiera Subscribe to The Dental A-Team podcast Become Dental A-Team Platinum! Review the podcast on iTunes
How Much Should I Spend on Dental Marketing? Episode #348 with Xaña Winans There is no magic formula for marketing. But there are ways to make good investments. And to help you figure out how much and where to spend on dental marketing, Kirk Behrendt brings back Xaña Winans, founder and CEO of Golden Proportions Marketing, for a guideline to better marketing decisions. If you want to invest in your own success and get ahead of your competition, listen to Episode 348 of The Best Practices Show! Main Takeaways: 55% of dentists are spending a minimum of $1,000 a month on marketing. A quarter of practices are spending over $5,000 a month on marketing. Lead generation is one area where you will see results. Invest in digital, such as SEO, paid search, and online reviews. Tracking is the only way you'll know whether you're getting a return. Recording calls is the best way to see if your marketing budget works. Your marketing needs to be consistent, and you need to give it time. There needs to be commitment from dentists and their practices for results. Quotes: “[Determining a marketing budget is] important because money is a driving factor for everybody. It's determining, ‘How do I spend enough money to get the results that I want, but I don't waste money that I could be taking home to my family?' So, if you are just guessing how much money to spend, it's going to constantly make you stressed and wonder if you're doing the right thing, ‘Am I spending it in the right places?'” (06:14—06:37) “[Jim Du Molin] did a huge survey to find out what doctors were spending. And over 55% of doctors are spending a minimum of $1,000 a month, which doesn't sound like that much. But what was interesting to me, just about a quarter of practices are spending over $5,000 a month on marketing, which is way more than I think most dentists would expect. They think, ‘I can just rely on referrals and internal marketing, absolutely free.' But I'd tell you what, if your practice isn't growing, that's probably why, because your competition is outspending you. They're getting brand awareness that you just don't have.” (07:55—08:30) “Once you're up and established, if you are cruising, you're a full practice, you've got tons of referrals coming in, you're still going to want to spend at least 2% to 3% of your gross collections every single month, if only because 8% of the American population moves every single year. You're going to, just by sheer people moving out of the area, lose some of your patients, so you have to keep investing.” (09:13—09:41) “Anything you spend on, you should be able to measure it and make sure it has a good ROI.” (10:39—10:44) “Your ROI is really going to depend on what you're measuring. There are actually five different places where your marketing money goes, and you have to measure ROI based on where it's spending. The first thing is foundational stuff. And it's really difficult to measure an ROI on things like designing a new logo, building a new website, doing a setup for SEO or paid search. Those are things you have to have, but they're usually one-time or one every couple of years expenses. So, that, don't expect ROI. It's just an expense. That's foundational stuff.” (11:34—12:10) “You're going to spend money on things called subscriptions. When you have Weave and LocalMed and RevenueWell and Swell, and some of these other review sources and online scheduling, they're still marketing expenses. You have to count that in your marketing budget. The ROI for those can also be really difficult to measure because they're more like internal marketing tools. They're things that you need to keep patients engaged, so I wouldn't be looking for a big ROI there either.” (12:12—12:44) “Where you're really going to see [results] is when you're spending money on lead generation. So, paid search, SEO, direct mail — if it's relevant in your market, television — if it's appropriate in your area, or radio, that is where the money
We’re happy to announce the return of your favorite podcast, Constant Smiles, featuring co-hosts Dr. Rich Constantine and Elijah Desmond. Since the start of COVID-19, our world as dental professionals has turned upside down, and we’ve had to adapt to changes that none of us saw coming. Something else that Rich didn’t see coming was the success of his viral rendition of the ‘In My Feelings’ video challenge. The video skyrocketed not only his natural talent, but it also ignited the growth of his dental practice. In this episode, Rich shares the apps, tools, and software that has helped him deal with his practice's sudden growth and reveals how he has maintained that rapid growth since the launch of his viral video. Rich and Elijah also take time to talk about how the dental industry has coped with the outbreak of COVID-19 and offer some words of encouragement to dental professionals worldwide. If you are a dental professional and you want the inside scoop of how a dental practice works and grows, this is the episode for you! In this episode, find out: How Rich’s dental practice grew following the success of his viral video The importance of blocking time in your schedule for potential new patient growth What tools, apps, and services Rich uses in his practice How Weave helps to improve patient communication Why Rich uses Legend Networking to help eliminate IT challenges How Dental Intel helps Rich keep track of his practice’s revenue and growth Why it is so important to log correct information and numbers into your dental practice’s system How Stream DentalHR helped Rich prepare his practice for rapid growth Why your front office team is so vital to the success of your practice and how Front Office Rocks has helped to train Rich’s new hires How to generate more reviews for your practice with Birdeye Why Rich uses Driven Dental Implant Marketing to generate dental implant leads and welcome new patients Mentions & Links https://try.getweave.com/constant-smiles/ (Weave) https://legendnt.com/ (Legend Networking) https://www.dentalintel.com/ (Dental Intelligence) https://www.localmed.com/ (LocalMed) https://streamdentalhr.com/ (Stream DentalHR) https://frontofficerocks.com/ (Front Office Rocks) https://birdeye.com/dental/ (Birdeye) https://drivendentalmarketing.com/ (Driven Dental Implant Marketing) http://youtube.com/letsplaythru (Let'sPlayThru) For more information and to explore other episodes https://constantsmiles.com/ (click here.)
Guest: Dr. Roshan KalraPractice Name: Comfort DentalCheck out Roshan's Social Media:Facebook: https://www.facebook.com/roshankalraHost: Michael AriasWebsite: The Dental MarketerJoin the podcast's Facebook Group: The Dental Marketer Society JOIN MY EMAIL LIST HERE FOR GROUND MARKETING STRATEGIES AND TACTICS.My 3 Key Takeaways:The "ins and outs" of owning a franchise practice.If fees are hurting you a bit because they are too low, than it may be at the perfect price.Is a partnership worth it?The Black Friday/ Cyber Monday Deals our sponsors are giving you!Check them out here:Gargle's DealMango Voice's DealModento's DealDarkhorse Tech's DealLocalMed's DealPlease don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!DON'T FORGET TO:Join The Newsletter here and be a part of The Dental Marketer FamilyClick here to see how you can attract new patients immediately and consistently!Click Here to join the Ground Marketing Facebook Group
Guest: Joshua ScottPractice's Name: Studio8e8The Story-Driven FREE downloadable guide: https://s8e8.com/storyHost: Michael AriasWebsite: The Dental MarketerJoin the podcast's Facebook Group: The Dental Marketer Society JOIN MY EMAIL LIST HERE FOR GROUND MARKETING STRATEGIES AND TACTICS.My 3 Key Takeaways:What's a "high value" service and how can you implement this into your practice.What type of marketing should you completely stop doing POST Pandemic.What should start-ups be doing right now to bring in new patients.SPONSORS MENTIONED IN THIS EPISODE:WE HAVE THE BEST DEAL FOR THE ONES INTERESTED IN LOCALMED!!!Click here for your A FREE 30 DAY TRIAL: EXCLUSIVE LOCALMED DEALVisit them online now or call LocalMed at 888-203-7531Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!DON'T FORGET TO:Join The Newsletter here and be a part of The Dental Marketer FamilyClick here to see how you can attract new patients immediately and consistently!Click Here to join the Ground Marketing Facebook Group
Hi guys, and welcome to another episode of The Delivering WOW Dental Podcast. I am super excited to be here with you today. So today I'm actually going to be discussing automation and how you can create an automated dental practice. Now, the reason why we want to create automation in our practice is that automation adds accountability in our business. And oftentimes where we really fall short is that we're very busy, right? As owners of a dental practice, we are doing the dentistry. We are managing patients' expectations. We are leading a team. We have families at home at the same time, right? And so, many times what happens is, of course, we are putting a lot of things on our plate. Things slip through the cracks and at the end of the month, we're like, "Oh my gosh, I didn't get that done. And I really wanted to get that done." And so the faster you can automate your systems, automate your processes, that now can be even managed and handed over to a member of your team, you actually will have the ability to actually scale your practice and grow your practice and be more predictable. So super excited about that. Now, I'll talk today about a few tools that you can use to automate your dental practice. And these are tools that I actually use in my own practice and tools that we also use for members of our Platinum Mastermind and our online virtual coaching and training program that we have for doctors and teams through our Platinum Gold Program. Okay? And so what we're looking at here are utilizing tools like number one, utilizing whiteboards, right? Whiteboards allow us to automate the process of looking at how many new patients that we're getting day to day or even week to week. Right? It also allows us to look at the number of testimonials that we're getting. It allows us to look at how many crowns we're doing, or if our team is actually having conversations with our patients about services that we are starting to implement. So say, for example, you make a decision, "I am going to start implementing Perio Protect in my practice." Right? And Perio Protect, for those of you who don't know is a great service that you can have for your patients where you're creating custom-fitted trays, similar to a bleaching tray. It delivers a gel solution where they can actually do this at home. And once they are using it, it will decrease bleeding, inflammation, pocket depth, decrease their chances of needing to have surgery. And this is a procedure that actually can bring in significant additional revenue for your practice. And so say, for example, you take the course to become certified in Perio Protect, your team does your training. And all of a sudden, many times, if there's no accountability, then what will happen is that now it's the end of the month. And you're like, "Oh my gosh, we planned on starting, but we actually didn't start." And so if you can use a whiteboard as a tool for an automated process, then now what happens is that you will not have that goal slip through the cracks, right? You will know if you're not hitting the goal, that the team is not having the conversations, and now you can go back to the team and say, "I see, we're not hitting the goal. What can we do to hit the goal? Do we need additional training? Is anyone stuck? Do we have any issues with getting the cases to the lab?" Because sometimes there are things like that, that as the owner, we may not be aware of. Maybe our dental assistant is still trying to get the lab set up and get everything put in place with the scanner, right? So these are things that we will want to know. And when you have an automated process for accountability, then now you will be able to quickly get to results. Okay? So, that's one of the things that we want to look at. Another thing that we want to look at is how can we automate communication in our practice? And one of the tools that we teach, and one of the tools that we utilize again in my practice is actually a tool called Asana. And how it works is it is actually a software that you can use to number one, to be able to automate the process of having a place to put down all of the gaps in your practice, all of the issues, all of your wishlist items of things that you want to implement, right? And then from there, you can actually utilize a system such as a level 10 meeting so that every week now you can go into Asana and you can go ahead and have at the very top where are people at the beginning of the meeting. If you're having this once a week meeting where your team members can come together and say what is their personal and professional best? What is the thing that they're proud of for that week that they've done in the business and personally? And again, having a level 10 meeting and even utilizing Asana now allows you to automate the process of doing this check-in with your team every single week. Some other things that you're doing on this level 10 or in this level 10 meeting that you're having once a week. And again, we use Asana templates so that we have this format where we just follow it so that nothing slips through the cracks. But we also have that opportunity to look at our practice performance. And so weekly, we're looking at our scorecard numbers and scorecards are something that we have built into our Platinum Coaching Platform where practices can log in and now we can actually track their new patient numbers, their doctor, and hygiene production per visit. We can look at the accounts receivable week to week. We can look at how many unscheduled patients were rescheduled. We can look at the hygiene reappointment rate. So there are specific metrics that we can have the doctor team leader of the team go in and set goals for and we can see for that week, if you've hit the goal, right? If you've hit the goal, then it's an opportunity to celebrate your team for a job well done. And if you've not hit the goal, then now we know where the opportunities are to have a discussion as a team and say, "Well, why did we not hit the goal?" And start looking at, "Okay, well, what can we do to get back on?" Which is where inside of our programs, we actually provide the coaching to now be able to get you back on to get those numbers up so that now, hopefully in the next week, you can go ahead and hit or surpass your goal. Okay? So having this automated process to now have you hold yourself accountable to looking at your numbers is going to be very powerful. Also, inside of your level 10 meeting, you can look at previous to-dos. So say, for example, you had someone on the team that you had assigned to send out an email. Maybe it's an email that is stating that you're going to start doing Invisalign in your practice, or this month, you're going to be doing a special marketing campaign where you will actually be giving away gift cards for local businesses, and you want to have your patients to participate, right? And so within this meeting, again, you can go ahead and look at previous to-dos. And now you can ask that team member, "Did that email get sent out?" Right? If not, why? Really, really powerful stuff. And then also, as you have things coming up, maybe that week, you had a lot of broken appointments. Maybe that week, you had insurance that did not pay on particular claims and you want to have a discussion about maybe your system or your process for following up with insurance. Or maybe you had made a decision to go ahead and for example, collect a copay for PPE, right? And it was not collected. And so now there's a time within that meeting that you can actually have that discussion and find out what happened, what was the real issue, right? So that you can not blame or create excuses, but actually just discuss it so that you can create a solution so that in the future, you won't have that issue again. Right? So that's extremely powerful again when you can automate the process of actually having these discussions. And what's really cool within these level 10 meetings, is that typically, at least in my practice, and what we recommend for practices is that these meetings are held once a week on a Tuesday morning, perhaps before you start seeing patients so that you don't have any reason why you can't do the meeting if you're running late with patients. I don't recommend having it right before lunch, but if you have it in the morning before you get started, then now you have everyone's focused attention. And then the day before on Monday is when the team can go ahead and fill in the scorecards. Okay? So, that's typically how you can look at automating. What's really cool about Asana as well, is that you don't actually have to even wait until this weekly meeting. What you can do is within the actual task, so say, for example, you have made a decision that you're going to treat 100 kids for free, right? So you're going to do a special drive where you're going to help and do something special in your community. Well, with that drive that you're going to do you have a particular team member that will own that task. Now it doesn't mean they're going to be doing all of the tasks, but they will own making sure that it gets done. And so they will perhaps collaborate with other team members and say, "Okay, who can call a company to get items donated? Who can go ahead and print out coloring sheets for the kids so that when they arrive, they'll have coloring sheets? Who can..." Right? And then you just start going from there. Right? And so what can happen is that throughout the week, there's actually conversations within the actual card, within Asana. You can actually go ahead and tag any individual collaborators. That means any of these other people on the team that are working on that particular project. And now people can communicate about that specific project within the card, which is really powerful. Because again, now you can get stuff done throughout the week and you don't have to actually wait until the next time that you're having a level 10. And what's really cool as well is that the doctor can be included in these conversations so that now the doctor, you don't have to necessarily even do anything as it relates to the test. But now you are aware of what your team is working on. And if they need your specific feedback, they can tag you and say, "Doc, what do you think?" So this is some really powerful stuff. We also use in my practice, Asana to be able to, and we have a separate board from our level 10, to look at our bills, right? And so we have a private board between myself and my office manager, where she actually enters in all of the bills that come in, that needs to be paid. She actually scans a copy of the bill, which can be scanned directly into that card, or it can be imported in, in linked In from a Google Drive. So if you're using Google Drive, as we do in my practice and what we teach in our programs, then now you have really good organization of your bills that that link could actually be shared with your accountant or an external person that's going to help to audit all of the things that are happening in your practice. But what you can do again in Asana is now you can have that, so that even if you're not in your practice, maybe you have an admin day when you're working from home, then now you can go ahead and go in, see what bills that need to be paid. You can see the physical bill. She can go ahead and even type in where there's a tab or field in there, the amount of the bills. So now very quickly, if you're paying your bills from home, you can also do that. And again, now this is a great automation process so that you don't have bills slipping through the cracks. I can tell you, it actually happened in my practice multiple times, where I'm just so busy, where all of a sudden the power bill hasn't been paid. And we even had one time, the power company show up to turn off our electricity. And it wasn't that I didn't have money to pay my power bill, I just didn't have a system. And so now we don't have those issues, because we have that automation already built-in. Okay? So I really love automation. It's a great way to be able to get accountability, to be able to scale. There are so many other ways that you can automate your practice. We also put automation into our marketing. And so, one of the things that we do within our marketing, which is really cool, is we've built out marketing funnels. And so how that works is, say, for example, we're having a coloring contest. We've actually built out automation where we can issue out a coloring sheet. And when people download the coloring sheet, we actually collect their email address so that we can send them the coloring sheet. That's all automated, right? And then once that happens, then now we can get their email address so that we can start sending out automated email addresses, letting them know about the practice. And we can even include in an online scheduling link, such as LocalMed or one of the other online schedulers, or we could put in our practice contact us page from our website, for example, if you don't have the online scheduling link. And so now again, it's automated where people can actually make appointments. We've done the same thing for implants. We've done the same thing for Invisalign. So we could do, for example, a Tooth Talk Thursday video, where we're discussing different ways to be able to straighten teeth. Maybe we're talking about Invisalign. And then we can say, "If you'd like to learn more and see if you're a candidate, go ahead and take the quick quiz," right? And then from there, again, it's automated where they're answering questions to a quiz and where at the end of taking the quiz, we can offer them an opportunity to come in and there would be an opportunity there for them to go ahead and schedule online. So I absolutely love automation. Automation with creating systems is amazing. Again, using whiteboards, utilizing your scorecards, where you can automate the process of having a system where you know week to week, how many patients rescheduled, how many patients last week left without an actual appointment. It's really, really powerful stuff. I absolutely love having this automation in my practice and it's helping the practices that we serve grow really, really fast. So hopefully this helps you and serves you. If you're looking to put in more automation into your practice, if you're looking to be able to utilize the scorecards and whiteboards and even understand how to automate your marketing, we'd love to be able to help you with that. This is what we love to do. This is what Delivering WOW is known for, helping you to grow your practice faster. And if so, we'd love for you to reach out to us. Once you go into our website, deliveringwow.com, you'll see our programs, you see how we can help you to be able to take your practice to the next level. All right? So again, hopefully, this helps you and has inspired you to think about how can you automate more systems and processes to take things off of your plate. Once you start automating, then what will happen is that you will grow. You will scale. You will have opportunities to be able to do more, to be able to delegate more to your team and to allow your practice to be able to get to the next level. Again, I look forward to chatting with you. If there's anything I can do for you, again, feel free to reach out to our website, send me a Facebook message. And we look forward to helping you get to the next level. Thanks again for listening to another episode of The Delivering WOW Dental Podcasts. Now, the next step is for you to join us inside of our Dental Boss Movement Facebook Group, where dentists are coming together for support and action-taking tips and motivation. To join us in the group, head on over to http://dentalbossmovement.com. And if you're looking to grow your practice faster, make sure you join us inside of our next Marketing and Practice Growth Challenge. And to learn more, go to http://www.deliveringwowchallenge.com. Take care, and we'll see you inside of our next episode. Thanks so much for listening to this episode of The Delivering WOW Podcast with Dr. Anissa Holmes. We'll catch you next time.
This is another Facebook Live converted to a podcast episode. Len and Josey sit down and talk about various topics How to overcome being closed after COVID. Things to make your return a strong return and leading a team through a crisis. Dental Intel and Local Med technology and how they can help Josey Sewell is the Vice President of Education for Dental Intelligence and Local Med. She is a hygienist and the previous COO of a dental group. She is passionate about the growth and development of others.
Dr. Moody and Gabe catch up with Tom Brown (VP of Sales for LocalMed) at Voices of Dentistry - just after giving away a 7 day cruise! Tom describes how LocalMed automates the appointment scheduling process and seamlessly integrates into your practice. Tom Brown brings over 20 years of sales leadership experience to his position of Vice President of Sales at LocalMed. He is experienced in leading start-ups and turn-a-rounds, his specialty is bringing a relationship style, value-added, process oriented approach to Sales. He has earned a Black Belt in Lean Six Sigma, rolled out Salesforce.com to three different organizations and enjoys public speaking. Tom is also a sports enthusiast, participating and coaching in multiple team sports, always with an obsession for winning with integrity.
Jason and Alan were joined by Tom and Vanessa from Localmed. Localmed was the Platinum sponsor of Voices of Dentistry 2020 and we really appreciate their support! Some of the things we talked about: goats (duh) Tom's elevator pitch (what is Localmed and what does it to) How to create a chance for a patient to book a real appointment anywhere your practice has presence on the internet! Will websites eventually be unnecessary? What do smartphone and internet savvy patients really want? Our friends at Microcopy Dental have been making Damn Good Burs for more than 50 years! You need to give their single patient use burs a try! You need to request a free sample of their damn good NeoDiamond 1116.8C. It's a work horse round end taper coarse bur for crown preps and operative. It's a terrific bur by any standard, but the fact that it's single patient use means there's no risk of cross contamination and you always get a great cutting, brand-new-out-of-the-package bur. Go check it out at dentalhacks.com/damngoodburs! Let Microcopy's experience change the way you see dentistry with their damn good burs!
I'm thrilled to welcome Tom Brown, the Vice President of Sales at LocalMed, onto this episode of the Delivering WOW podcast. Tom is an old friend of mine and we go way back. I'm also happy to announce that he will be joining us at this year's Delivering WOW Live Summit event, which takes place in New Orleans, LA on March 13-14th 2020! Tom has over 20 years of sales leadership experience and has a very unique relationship style, process-oriented approach to sales. He is very passionate about helping dentists grow their practice using real-time online scheduling. LocalMed makes it easy and convenient for any patient to book an appointment with your practice. Not only that, but patients can book an appointment even when your dental practice isn't technically closed, ensuring that no patient's inquiry is left unanswered. With LocalMed, your dental practice is open for scheduling 24/7 and makes things like scheduling appointments and synching them up to your calendar a piece of cake. Almost everyone I know in the dental community is a client of LocalMed, which speaks volumes about the company's ability to really help dentists grow their practice. In this episode, Tom talks about LocalMed in more detail, revealing who they are, who they serve, and how they can help scale your dental practice. In this episode, we discuss: How LocalMed has grown since its launch in 2011 What LocalMed is known for How dental practices can use it to schedule appointments How to increase patient retention How LocalMed can help reduce no-shows and cancellations Tips to make booking appointments with your practice easier for patients To listen to this episode of the Delivering WOW Podcast, click here.
Jonathan Karren is with Mango Voice. After some rough spots, in which they were very upfront, they opened more data centers and built more redundancy to prevent service interruption. When there are issues, they are members of the group and work to resolve the issues for customers. What is the connection with Modento? They have developed screen pops that bring up the patient's immediate information on their account. By collaborating as the best in their respective fields, they can work harder for you. You get the typical VoIP features, and they also have Mango Plus for in-office chat, two-way texting, and many other features. One particular new feature is the ability to text directly from your business number. SMS notifications can do an automated text message before pushing it to voicemail. The message can even be customized to include a link to online or third party scheduling such as LocalMed. Call recording is important as well as using multiple numbers to track marketing campaigns. It's included with your basic service. The standard package includes one phone number per telephone in your office. Additional lines can be purchased for $5.99/ month local or $9.99 toll-free. This is generally less than half the cost. While they do not have data mining and such, the number of calls, specific line reviews, as well as the call recording and analytics on the number of calls, answered. That feature alone can save people several hundred dollars per month. Changing to VoIP increases productivity. The SMS feature alone could bring one patient in that would be worth more than the “savings” you see. The difference between a landline and VoIP reliability is so negligible that the additional features far outweigh what small difference you may experience. Upcoming features will allow you to text and call from the app but show that it is coming from your business line. They also have the ability to call from the website or use the phones from any internet connection. The Nifty Deal Free month of service or 3 months of free Mango Plus https://mangovoice.com/upgrade/ Free phones with annual payments Free mobile apps Free Hipaa eFax Free Integrations https://mangovoice.com/nifty/ No contract until the end of the month for Black Friday! To get this deal: Message Jonathan Karren Contact Mango and Mention Nifty Thrifty https://mangovoice.com/upgrade/
This week we sit down with our friend Dr. Daphne Pierce to discuss some of the biggest decisions of a dentist’s career. Why choose general dentistry over orthodontics? How much will your choice of specialty impact your happiness? Here’s what one successful dentist has to say. You won’t want to miss this episode, especially if you’re still a dental student! Listen in for answers to some big questions, plus some insight into how LocalMed helps Pierce Family Dentistry achieve its goals. You won’t want to miss this episode, especially if you’re still a dental student! Listen in for answers to some big questions, plus some insight into how LocalMed helps Pierce Family Dentistry achieve its goals.
JOIN THE NEW FACEBOOK GROUP (El Clan Dental) HEREDon't forget to drop a 5 star review on iTunes!3 Main Ideas What do you do on the day's you don't feel like being a dentist? Why you NEED to do more video testimonials. Why you must be "super specific" with your practice.SPONSORS:Guys! WE HAVE THE BEST DEAL FOR THE ONES INTERESTED IN LOCALMED!!!Click here for your 10 PERCENT OFF: EXCLUSIVE LOCAL MED DEALRemember this is 10% OFF on TOP of any deal that LocalMed is running!! Visit them online now or call LocalMed at 888-203-7531LINKS FOR THIS EPISODE:SLEEK Smile Studio's InstagramSLEEK Smile Studio FacebookEl Clan Dental Facebook Group (Spanish Facebook Group just for dentists)Find Out MoreThank you for listening to The Making of SLEEK on The Dental Marketer Podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Paola's remarkable dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at paola.bukovcan@gmail.com.Want your questions to be answered on the podcast?Join El Clan Dental to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in El Clan Dental Facebook Group!Are you part of The Ground Marketing Community: No?... why?!? I only give you amazing tactics on Ground Marketing that you can implement in your dental office!Join the Ground Marketing Family here
LocalMed has created a category of one. They are experiencing exponential growth as they recently eclipsed the 8,000 provider mark....Continue Reading...
Rob and Paul host Tom Brown, Vice President of Sales and Marketing at LocalMed. In this episode, Tom talks about his Black Belt in “Lean Six Sigma” which is a methodology used to improve business processes by utilizing statistical analysis rather than guesswork that “takes the fear out of decisions.” Paul and Rob also chat with Tom about the LocalMed scheduling solution (how it works and how it can be implemented), as well as the importance of re-allocating human resources away from tasks that can be automated in favor of more constructive activities that can lead to a better patient experience and a more profitable dental practice. You can get more information and learn about LocalMed by going to: https://dentalnachos.com/local-med-find-a-dentist-and-schedule-online/ or by calling 888-203-7531. Listeners who want to reach out to Paul can do so at Paul@DentalNachos.com and those who want reach out to Rob can do so Rob at Rob@RMontgomery-Law.com.
THREE THINGS TO LOOK OUT FOR IN THIS EPISODE: What do you do when you are not feeling good and you have a full schedule?Why truly caring reaps reward and how you know if you are truly caring about the patient or production. Why we all need hugs.Thank you all for always tuning in! Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!Guys! WE HAVE THE BEST DEAL FOR THE ONES INTERESTED IN LOCALMED!!!Click here for your 10 PERCENT OFF: EXCLUSIVE LOCAL MED DEALRemember this is 10% OFF on TOP of any deal that LocalMed is running!! Visit them online now or call LocalMed at 888-203-7531Find Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.***P.S.Join the Ground Marketing Facebook Group
THREE THINGS TO LOOK OUT FOR IN THIS EPISODE: How was AACD 2019 in San Diego?What Ashley's dream schedule looks like for practicing/ doing dentistry. What do you do if your vision/ plan changes down the road for your practice?Thank you all for always tuning in! Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!Guys! WE HAVE THE BEST DEAL FOR THE ONES INTERESTED IN LOCALMED!!!Click here for your 10 PERCENT OFF: EXCLUSIVE LOCAL MED DEALRemember this is 10% OFF on TOP of any deal that LocalMed is running!! Visit them online now or call LocalMed at 888-203-7531Find Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.***P.S.Join the Ground Marketing Facebook Group
In DHD episode 88 Alan speaks with Katrina Klein about ergonomics! Katrina is a hygienist, "ergonomist," personal trainer and bodybuilder which makes her eminently qualified to help dental people with their ergonomic challenges! If you have the "dentist hump" you need to talk with Katrina! Some links from the show: ErgoFitLife.com ErgoFitLife Facebook page ErgoFitLife Facebook group I don’t know about you, but I go out of my way to find the self checkout line. And if I had to go into the gas station to pay, I’d probably find another gas station! Maybe I’m antisocial. Or maybe sometimes I just really like the convenience of not having to deal with a human being. Give your patients the convenience that they’ve come to expect with Localmed! Check them out at dentalhacks.com/localmed and see what they can do for you! Microcopy dental is so sure that you’ll love their products that they’ve build their business around giving free samples! I’ve been using Microcopy burs for over 10 years and I love the convenience and that “new bur feeling” every time I prepare a tooth! So go take the Microcopy challenge at dentalhacks.com/challenge! You’ve got nothing to lose and you may just find a favorite new bur! Dental Online Training is offering another amazing deal on their online CE! If you missed their last giveaway, you're going to want to check this out! The first 100 new registrations from the Dental Hacks Nation are going to receive the "Maxillary Central Incisor contour" course for 50% off! Regularly $95, now just $47.50 including all of the course materials and shipping! Go check it out at dentalhacks.com/DOT to receive this amazing deal on a revolutionary hands on course!
JOIN THE NEW FACEBOOK GROUP (El Clan Dental) HEREDon't forget to drop a 5 star review on iTunes!3 Main Ideas Paola's social media strategy How she closed a HUGE case. Why this month is going so well.SPONSORS:Guys! WE HAVE THE BEST DEAL FOR THE ONES INTERESTED IN LOCALMED!!!Click here for your 10 PERCENT OFF: EXCLUSIVE LOCAL MED DEALRemember this is 10% OFF on TOP of any deal that LocalMed is running!! Visit them online now or call LocalMed at 888-203-7531LINKS FOR THIS EPISODE:SLEEK Smile Studio's InstagramSLEEK Smile Studio FacebookEl Clan Dental Facebook Group (Spanish Facebook Group just for dentists)Find Out MoreThank you for listening to The Making of SLEEK on The Dental Marketer Podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Paola's remarkable dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at paola.bukovcan@gmail.com.Want your questions to be answered on the podcast?Join El Clan Dental to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in El Clan Dental Facebook Group!Are you part of The Ground Marketing Community: No?... why?!? I only give you amazing tactics on Ground Marketing that you can implement in your dental office!Join the Ground Marketing Family here
If one is good, more is better right? Dr. Joshua Austin is kind of like that guy with a big collection of sports cars, except nerdier. He's got a bunch of loupes and we discuss why you need to use them! Also headlamps. Some links from the show: [caption id="attachment_1313" align="alignleft" width="322"] Josh's "Wall of Fame"[/caption] Surgitel Orascoptic Designs for Vision Q-Optics Josh's podcast, "Working Interferences" Microcopy dental is so sure that you’ll love their products that they’ve build their business around giving free samples! I’ve been using Microcopy burs for over 10 years and I love the convenience and that “new bur feeling” every time I prepare a tooth! So go take the Microcopy challenge at dentalhacks.com/challenge! You’ve got nothing to lose and you may just find a favorite new bur! I don’t know about you, but I go out of my way to find the self checkout line. And if I had to go into the gas station to pay, I’d probably find another gas station! Maybe I’m antisocial. Or maybe sometimes I just really like the convenience of not having to deal with a human being. Give your patients the convenience that they’ve come to expect with Localmed! Check them out at dentalhacks.com/localmed and see what they can do for you! Dental Online Training is offering another amazing deal on their online CE! If you missed their last giveaway, you're going to want to check this out! The first 100 new registrations from the Dental Hacks Nation are going to receive the "Maxillary Central Incisor contour" course for 50% off! Regularly $95, now just $47.50 including all of the course materials and shipping! Go check it out at dentalhacks.com/DOT to receive this amazing deal on a revolutionary hands on course!
Episode 86 of the Dental Hacks Daily features Alan dissecting a hit piece in the Atlantic called "The Truth About Dentistry." The article is in the Atlantic Magazine and it's written by Ferris Jabr. It had potential, but predictably was used to make the profession of dentistry look bad. Some links from the show: The Truth About Dentistry (the original article) Dentists As Clickbait (Al's rebuttal do the article) "Why Most Published Research Findings are False" by Dr. John Ioannidis Dental Online Training is going to change hands on CE for the better! It’s cost effective and saves you time and travel expense. It’s an ideal way to get amazing continuing ed! Go check it out at dentalhacks.com/DOT and get your free copy of "CPR for the Worn Dentition!" I don’t know about you, but I go out of my way to find the self checkout line. And if I had to go into the gas station to pay, I’d probably find another gas station! Maybe I’m antisocial. Or maybe sometimes I just really like the convenience of not having to deal with a human being. Give your patients the convenience that they’ve come to expect with Localmed! Check them out at dentalhacks.com/localmed and see what they can do for you! Microcopy dental is so sure that you’ll love their products that they’ve build their business around giving free samples! I’ve been using Microcopy burs for over 10 years and I love the convenience and that “new bur feeling” every time I prepare a tooth! So go take the Microcopy challenge at dentalhacks.com/challenge! You’ve got nothing to lose and you may just find a favorite new bur!
"We as dentists make life hard for ourselves by compromising too much." --Dr. Jason Smithson In a nutshell, this statement is why Jason Smithson is my hero. Also my spirit animal. In this very special edition of the Dental Hacks Daily I had a chance to talk with Dr. Jason Smithson about the rubber dam. Jason is known for his exquisite restorative procedures. And one of the many things that makes him such a fine clinician and teacher is his use of the rubber dam. I spend this episode asking Jason all about it. We discuss: What does he do for patients that don't tolerate it? What's the best way to explain rubber dam to a patient? What does he think of Isolite and other bite block/suction style options? Are there any procedures that he thinks are inappropriate for the dam? Who places the dam in Jason's office? This episode gives the listener a sample of another new podcast that will be coming out on the Dental Hacks Podcast Network! Coming in May 2019, the "Smithson On..." podcast will be conversations and rants featuring the wit and expertise of Dr. Jason Smithson! Dr. Dennis Hartlieb has created what we think is going to be the future of dental CE! He's one of the best teachers of restorative dentistry anywhere and he has created this amazing dental continuing education platform that he calls "Dental Online Training" and he wants you to try it! Go check out dentalhacks.com/dot and sign up for his comprehensive digital version of "CPR for the Worn Dentition" for free! It's all about convenience. Talking on the phone is an OLD technology! It's time to turn your social media presence or website into a dental version of Uber! Our friends at Localmed can make that happen no matter where your patients are looking for you! Google, Facebook, Healthgrades and even Yelp...Localmed has you covered! Head on over to dentalhacks.com/Localmed and get a free demo of what they can do for you and you'll receive 10% off set up just for using our link! Why haven't you taken the Neodiamond Challenge yet? Microcopy Dental thinks that their single-patient-use burs will stand up to any comparison of multiple use diamonds without the hassles of re-sterilization and all the hassles that go along with it. They want you to head over to dentalhacks.com/challenge, request a sample of their most popular crown preparation diamond, the 1116.8C, and put it to the test! We think it's going to change your mind about diamond burs!
Proud isn't really the right word. Maybe ecstatic is. The Dental Hacks podcast has a spinoff! Just like "Happy Days" produced "Mork and Mindy" and "Breaking Bad" birthed "Better Call Saul," the Dental Hacks podcast is proud to announce a new podcast. It's based on the spinoff Facebook group that we call "The Clinical Hacks" and we're sticking with that name for the new podcast! You might remember that we did a round table about endodontics back in episode 223 that featured Dr. Kevin Fryer, Dr. Zach Meiners and Dr. Mac Jones and there was a bit of magic there. These three "regular ass" dentists love talking shop and that's just what you'll hear on the Clinical Hacks podcast! In today's episode we talk with Kevin, Zach and Mac about what they hope to accomplish with the podcast and what we can expect! It's all about convenience. Your patients want to make appointments for your office on their own time, and they don't really need to talk with your people! Our friends at Localmed can make that happen no matter where your patients are looking for you! Google, Facebook, Healthgrades and even Yelp...Localmed has you covered! Head on over to dentalhacks.com/Localmed and get a free demo of what they can do for you and you'll receive 10% off set up just for using our link! Dr. Dennis Hartlieb has created what we think is going to be the future of dental CE! He has created this amazing dental continuing education platform that he calls "Dental Online Training" and he wants you to try it! Go check out dentalhacks.com/dot and sign up for his comprehensive digital version of "CPR for the Worn Dentition" for free! You wouldn't buy a car without a test drive? Why buy a crown prep bur without trying it first? Microcopy wants you to take the "Neodiamond Challenge!" They think that their single-patient-use burs will stand up to any comparison of multiple use diamonds without the hassles of re-sterilization and all the hassles that go along with it. They want you to head over to dentalhacks.com/challenge, request a sample of their most popular crown preparation diamond, the 1116.8C, and put it to the test! We think it's going to change your mind about diamond burs!
Removing barriers to treatment is the main obstacle all dentists face when trying to get patients into their doors. On this episode of the SEID Podcast we talk with the Vice President of Sales of LocalMed, Tom Brown. LocalMed is company that implements a scheduling tool into practice management software that allows patients to select exactly when they want their appointment. By doing this it makes it easy for patients and simple for the practice. During this episode we talk about how the software is able to integrate into practice management software, the main problems most practices have with scheduling, and how the internet and mobile devices is changing the way practices interact with patients. Episode Resources: SEiD Email - seidpodcast@gmail.com SEiD Facebook - https://www.facebook.com/SEiDUNC/ SEiD Instagram - seid_unc
Alan sits down to talk with Ben Rojek, of Spear Education. Ben wears multiple hats at Spear and one of them was the editor of Spear Digest! He has a background in journalism and marketing and we had an interesting conversation about content creation for dentists! How is Spear helping dental students start their careers with affordable continuing education? How has the "content creation machine" that is Spear Education changed in the past several years? What's it like to be the editor or one of the most widely read dental blogs anywhere? What are some easy things that regular dentists can do to be found online? Why should you start a blog? (spoiler: Al has thoughts) How should dentists respond to reviews? What are some great ways to portray yourself and your team on social media? How can Spear help you with patient education? Some links from the show: Spear Digest Spear Online You wouldn't buy a car without a test drive? Why buy a crown prep bur without trying it first? Microcopy wants you to take the "Neodiamond Challenge!" They think that their single-patient-use burs will stand up to any comparison of multiple use diamonds without the hassles of re-sterilization and all the hassles that go along with it. They want you to head over to dentalhacks.com/challenge, request a sample of their most popular crown preparation diamond, the 1116.8C, and put it to the test! We think it's going to change your mind about diamond burs! It's all about convenience. Do you buy gas at the pump or do you walk in and pay? Be honest! If you're anything like me, the less human contact you can have...the better! Your patients are no different. They want to make appointments in your office on their own time, and they don't really need to talk with your people! Our friends at Localmed can make that happen! Head on over to dentalhacks.com/Localmed and get a free demo of what they can do for you and you'll receive 10% off set up just for using our link! We gave away 200 free Dental Online Training courses last week! And now there's more! Dr. Dennis Hartlieb has created this amazing dental continuing education platform and he wants you to try it! Go check out dentalhacks.com/dot and sign up for his comprehensive digital version of "CPR for the Worn Dentition" for free!
Alan talks with Dr. Gary DeWood about what makes patients choose to do dentistry. What makes them choose you? A few highlights: What is case acceptance? Why did your patient come into the office in the first place? (spoiler: they probably don't know) What are some ways to add photography to your office? Why should you? Where should you put your camera in your office? (hint: it's not in your personal office) Regular check out or self check out? If you're anything like me, the less human contact you can have...the better! Your patients are no different. They want to make appointments in your office on their own time, and they don't really need to talk with your people! Our friends at Localmed can make that happen! Head on over to dentalhacks.com/Localmed and get a free demo of what they can do for you and you'll receive 10% off set up just for using our link! Dental Online Training is a new kind of CE. All the benefits of "hands on" CE without the travel! They even supply the materials! It's a brilliant and cost effective way to learn techniques that you used to have to travel for! Dental Online Training is so sure you'll love what they're doing, they're giving away 200 free courses! Head over to dentalhacks.com/DOT and claim your class V composite course before they run out! Microcopy wants you to take the "Neodiamond Challenge!" They think that their single-patient-use burs will stand up to any comparison of multiple use diamonds without the hassles of re-sterilization and all the hassles that go along with it. They want you to head over to dentalhacks.com/challenge, request a sample of their most popular crown preparation diamond, the 1116.8C, and put it to the test! We think it's going to change your mind about diamond burs!
We're joined again by Laura Maly and Michael Anderson of the Wonderist Agency! Some of the topics we discuss are: Adding chat to your website (spoiler: patients LOVE this) What is a virtual consult and why do you want to add this to your web presence? Video vs. audio and where to use what Making it easy for your team to add video to your website and social media What about blogging? Where do reviews fit in? Some links from the show: Your Virtual Consult Al's office blog/website The Wonderist Agency was one if the sponsors of the Voices of Dentistry and we're really glad to have had their support! Do you ever wonder how people on Instagram and Facebook get the super smooth and shiny look on their crown preps? It's actually pretty simple. They finish and polish them with a very fine diamond! Microcopy Dental has you covered with their 3316.8 diamond...aka: the "yellow chamfer" in my office. It's actually a round end taper in very fine diamond and will make every preparation look smooth and shiny! Go check it out at dentalhacks.com/diamondfinisher. You're going to love this bur! Dental Online Training is a new kind of CE. All the benefits of "hands on" CE without the travel! They even supply the materials! It's a brilliant and cost effective way to learn techniques that you used to have to travel for! Dental Online Training is so sure you'll love what they're doing, they're giving away 200 free courses! Head over to dentalhacks.com/DOT and claim your class V composite course before they run out! Regular check out or self check out? If you're anything like me, the less human contact you can have...the better! Your patients are no different. They want to make appointments in your office on their own time, and they don't really need to talk with your people! Our friends at Localmed can make that happen! Head on over to dentalhacks.com/Localmed and get a free demo of what they can do for you and you'll receive 10% off set up just for using our link!
Much has changed since episode 16! Paola keeps it one hundred with us and lets us know exactly her numbers, what is stressing her out, and what her next moves are in marketing. Tune in and reach out to us on Instagram! Screenshot and share with us when you are listening to the episode!p.s. before you listen to the episode, guess where Paola is at here!p.s.s. JOIN THE NEW FACEBOOK GROUP (El Clan Dental) HEREDon't forget to drop a 5 star review on iTunes!3 Main Ideas Is Paola breaking even. Why it is important to always know your numbers. What is Paola doing for marketing this month that's different.SPONSORS:Guys! WE HAVE THE BEST DEAL FOR THE ONES INTERESTED IN LOCALMED!!!Click here for your 10 PERCENT OFF: EXCLUSIVE LOCAL MED DEALRemember this is 10% OFF on TOP of any deal that LocalMed is running!! Visit them online now or call LocalMed at 888-203-7531LINKS FOR THIS EPISODE:SLEEK Smile Studio's InstagramSLEEK Smile Studio FacebookPaola's PinterestFind Out MoreThank you for listening to The Making of SLEEK on The Dental Marketer Podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Paola's remarkable dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at paola.bukovcan@gmail.com.Want your questions to be answered on the podcast?Join El Clan Dental to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in El Clan Dental Facebook Group!Are you part of The Ground Marketing Community: No?... why?!? I only give you amazing tactics on Ground Marketing that you can implement in your dental office!Join the Ground Marketing Family here
We're joined once again by Craig Cody. Craig is a CPA, tax coach and an adviser to all kinds of small business owners! Craig supported Voices of Dentistry in 2019 and we're very excited to bring him back onto the podcast! In episode 80 we discuss: How does one go from police officer to accounting? What is "proactive" planning? How often should a dentist be speaking with their accountant? Do new graduates and young dentists need an accountant? You should get Craig's newest book for free by clicking on dentalhacks.com/CraigCody Craig will be starting a podcast called "The Progressive Dentist," so keep your eyes open for that! Also...Craig is is one of the sponsors of the upcoming Voices of Dentistry! Microcopy wants you to take the "Neodiamond Challenge!" They think that their single-patient-use burs will stand up to any comparison of multiple use diamonds without the hassles of re-sterilization and all the hassles that go along with it. They want you to head over to dentalhacks.com/challenge, request a sample of their most popular crown preparation diamond, the 1116.8C, and put it to the test! We think it's going to change your mind about diamond burs! Dental Online Training is a new kind of CE. All the benefits of "hands on" CE without the travel! They even supply the materials! It's a brilliant and cost effective way to learn techniques that you used to have to travel for! Dental Online Training is so sure you'll love what they're doing, they're giving away 200 free courses! Head over to dentalhacks.com/DOT and claim your class V composite course before they run out! Regular check out or self check out? If you're anything like me, the less human contact you can have...the better! Your patients are no different. They want to make appointments in your office on their own time, and they don't really need to talk with your people! Our friends at Localmed can make that happen! Head on over to dentalhacks.com/Localmed and get a free demo of what they can do for you and you'll receive 10% off set up just for using our link!
We're huge fans and it's no secret. Make it easy for patients to create a relationship with you and build your retention utilizing this system!
I'm the guy who uses the self checkout line at the grocery store. I book my flights online. I buy almost everything from Amazon. So why can't your patients book appointments on your website? In today's Dental Hacks Daily Alan talks with Vanessa Vitagliano and Tom Brown from Localmed. They are a company that allows your patients to make appointments at your office online! This was a really enjoyable and informative discussion that took place in the "Localmed Palace" at Voices of Dentistry 2019! Some links from the show: Localmed G.O.S.T. the goat Voices of Dentistry One of the things I really like about Microcopy Dental's single patient use products is the ease with which you can try them! All you have to do is go to dentalhacks.com/Microcopy and search "330 samples" or whatever you'd like to try and you'll find out how easy it is to try their products for free! And if you you're in Chicago next week for the midwinter, be sure to check out their new 3302 blended neck carbide...being released at the show!
Are you making it as convenient as possible for prospective patients to schedule an appointment? What if I told you there is an online scheduling tool that seamlessly integrates with your practice management system so patients can schedule online from your website? In this episode, Shane interviews Tom Brown of LocalMed to discuss the importance of online scheduling. If you want to try LocalMed for your practice, call and mention Crimson Media for a 55% discount off your startup! Be sure to subscribe to The Nothing But The Tooth Podcast! Looking to grow your dental practice through proven online marketing? Contact Crimson Media today!
Kerry Lepicek and Machell Hudson are productive hygienists and Hygiene Superstars. Kerry is a practicing hygienist and a Clinical Coach Director for OraVital. Machell Hudson works with Dr. Bruce Baird as a hygienist and is a coach with The Productive Dentist Academy. These two ladies have joined forces to help offices turn their hygiene programs from “loss leaders” to high production powerhouses. Join Glenn and Vinh as they discuss topics ranging from Biofilm to Louis Vuittons. Notes of Interest *This episode recorded “Live” at Voices of Dentistry event! *Machell Hudson is the top producing Hygienist in the Heartland Dental Network. *Machell helps coaches dental professionals by implementing strategies she uses in private practice *The Productive Dentist Academy(PDA) is one of the top Dental Consulting companies in the Industry *One of the main PDA goals is to help offices increase production and decrease stress *Kerry Lepicek helps practices increase production with the OraVital protocol *The OraVital system halts the progress of periodontal disease while controlling the oral systemic link. *OraVital incorporates biofilm testing, prescribed antimicrobial rinses, and a unique home care regimen *Dr. James Hyland, who is Kerry's Father, is the CEO of OraVital *Kerry and Machell both agree that educating patients about the “Oral-Systemic” link is key to treatment plan acceptance *Vinh tried to test Kerry's “Canadian politeness” by intentionally referring to Prime Minister Justin Trudeau as Garry Trudeau (creator of Doonesbury comic strip)
Tom Brown, Vice President of Sales Tom Brown brings over 20 years of sales leadership experience to his position of Vice President of Sales at LocalMed. He is experienced in leading start-ups and turn-a-rounds, his specialty is bringing a relationship style, value-added, process oriented approach to Sales. He has earned a Black Belt in Lean Six Sigma, rolled out Salesforce.com to three different organizations and enjoys public speaking. Tom is also a sports enthusiast, participating and coaching in multiple team sports, always with an obsession for winning with integrity. Vanessa Vitagliano, Strategic Partnerships Manager Vanessa Vitagliano is the Strategic Partnerships Manager at LocalMed. She graduated from Carthage College with a degree in Neuroscience. In her spare time, she loves to be out in the sun - playing sand volleyball, wave running or just kicking back at the lake. She has quite a few stamps in her passport from the 15 countries she's traveled to, and would love to go back to Australia one day
The Dental Amigos host the dynamic duo of Laura Maly and Michael Anderson who are the joint force behind the Wonderist Agency, a full-service, cutting-edge marketing agency for dentists. Laura and Michael chat about trends in dental marketing and emphasize the importance of embracing modern marketing concepts and budgeting for advertising. Other informative topics include: why call tracking is so important, true online appointment scheduling (e.g. LocalMed), as well as live chat and video. Don't miss this value-packed podcast that will help you grow your dental practice! Our listeners can reach Laura and Michael via live chat at www.wonderistagency.com or via email at laura.maly@wonderistagency.com.
We were lucky enough to chat with our friend, Michael Arias, better known as The Dental Marketer. Vanessa and Michael (and G.O.S.T!) discuss ground marketing, how to target local businesses, and how you and your employees can get the most out of just a little budget. If you have a Starbucks, a hotel, an apartment complex, or even a gym near you, you’ll want to listen in to gain valuable insights on how to attract their employees and clients to your practice.
Please give a big welcome to our friend Dr. Rachael Schuette, a former midwesterner who gave up Spotted Cow and cheese curds to live out her childhood dream of living in North Carolina! After working as an associate, picking up different pieces of information along the way, Dr. Schuette formed the vision for her startup practice, Blue Ridge Family Dental. She shares that vision, her current marketing strategy, and what working mom’s love most about her practice in this episode of G.O.S.T STORIES!
This week, we were lucky enough to pick the brain of our friend Dr. Krysta Manning about starting a dental practice! She launched her practice, Solstice Dental and Aesthetics, in Louisville less than a year ago and so far is at a 100% retention rate! Dr. Manning shares what she attributes her practice’s success to (hint: t-e-a-m), her most successful marketing tactic, the Kentucky Derby’s impact on her practice, and the very interesting story of how she heard about LocalMed (not what you would expect!)
Michael Lomotan of Divergent Dental and Dental Success Network fame is a self-proclaimed #Geek and #DentalSpouse. His San Diego-based practice, Dental Design SD, was an early adopter of LocalMed. Michael chats with us from the streets of San Diego in his “mobile office” (his trusty Subaru) about goat togas, his late-night online shopping adventures and how he uses LocalMed to create efficiency in his dental practice.
Episode 8 has arrived! So with any start-up you will realize you start to learn a lot about yourself. How much patience you have, how delved into business you truly are, how you handle stress, and so much more... when doing your start-up... what did you find out about yourself? And if you haven't done a start-up... what can you learn from others who have?Listen to how we start to uncover some things that Dr. Paola is discovering about herself in the making of SLEEK. We also discuss pricing and how much her computers, monitors, and tv's cost.We also discuss on plans awn possibly opening more than two offices?!?! Maaaaaybe, see what her overall plan is and what she has in store for us! All this and SO much more fun is in this episode!PLEASE ... don't forget to show your support for the show by leaving a review on iTunes (preferably 5 stars teehee)3 Main Ideas Having the courage to express your ideas to the world! Focus on one thing at a time. Having your own podcast series just maaaaay be good therapy!LINKS FOR THIS EPISODE:SLEEK Smile Studio's InstagramSLEEK Smile Studio FacebookPaola's PinterestSPONSORSLocalMed will maximize every dollar of your marketing budget by providing a way for patients to book an appointment instantly, 24/7. You've got enough going on��_ no need to be on call! Just put your LocalMed widget on your website, on Google, on social media, and anywhere else you're advertising and start filling your schedule!The Dental Marketer listeners receive an extra 10% off their setup fee! Visit promo.localmed.com/thedentalmarketer and use the promo code TDM10 OR call (888) 203-7531 and mention The Dental Marketer to claim your special deal today!Click in this link to sign up or find out more information: EXCLUSIVE LOCAL MED DEALFind Out MoreThank you for listening to The Making of Sleek Smile Studio on The Dental Marketer Podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Paola's remarkable dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at paola.bukovcan@gmail.com. Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.Are you part of The Ground Marketing Community: No?... why?!? I only give you amazing tactics on Ground Marketing that you can implement in your dental office!Join the Ground Marketing Family here
Episode 7 is a blast! Not only do Paola and I discuss the importance of what has been happening with her recent set backs and big wins but we also have a great guest with us: Vanessa from Local Med! So you may have questions like, what can LocalMed do for me? How does it help with my marketing? I am hearing tons of people are receiving scheduled appointments through LocalMed... but how? Well... all this is answered in this episode!We also discuss how IMPORTANT customer service is! Paola has been paying extra attention to the customer service that certain companies have been providing her with and listen in to see her take aways from these experiences.Also, we discuss the budget, what she is currently using her budget for this week, and we talk about the importance of having an Employee Handbook/ Manual ... and guess what... Paola is giving you her Employee Manual for FREE! Tune in for more!3 Main Ideas You MUST have an Employee Manual. Customer Service is ALWAYS important. LocalMed is the BEST!LINKS FOR THIS EPISODE:SLEEK Smile Studio's InstagramSLEEK Smile Studio FacebookPaola's PinterestSPONSORSLocalMed will be throwing this exclusive deal for the month of May 2018. If you are reading this and Mat 2018 has passed.... FEAR NOT! Use the link below and I will still provide you with 10% OFF your set-up fee on TOP of any additional deals that LocalMed is running!When you sign up for LocalMed in the month of May, we'll will send you 3 amazing books about running and marketing a successful practice from leading influencers in the dental world including Dr. Mark Costes, Dr. Bill Williams and Rita Zamora.Don't miss out! Sign up for LocalMed today and get your FREE 3 BOOKS!**Offer is valid for new LocalMed clients only. Books will be sent out in June.Click in this link to sign up or find out more information: EXCLUSIVE LOCAL MED DEALIf the month of May 2018 is over click this link for 10% OFF you set-up fee!Find Out MoreThank you for listening to The Making of Sleek Smile Studio on The Dental Marketer Podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Paola's remarkable dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at paola.bukovcan@gmail.com. Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.Are you part of The Ground Marketing Community: No?... why?!? I only give you amazing tactics on Ground Marketing that you can implement in your dental office!Join the Ground Marketing Family here
[powerpress]Episode 6 is in the house!! SO in this episode Paola mentions a teeny tiny... ok maybe not so teeny tiny... but a pretty big mistake that happened when she mentioned the budget in the last episode.... listen to hear what the budget for all of SLEEK truly is!We also discuss how the construction crew pretty much abandoned their project in creating SLEEK!! WHat's going to happen now then? Tune in to hear! Also, while recording this episode it was Harmony's 2nd year anniversary! So listen to what major lessons Paola had to learn the hard way and what she really wants you to focus on when creating your practice AND team!3 Main Ideas Don't upset your contractor and their workers! Why the synergy in your team is crucial! No negativity allowed! Always plan to go a little over budget. Budget that.LINKS FOR THIS EPISODE:SLEEK Smile Studio's InstagramSLEEK Smile Studio FacebookPaola's PinterestSPONSORSAlso really quick... I want to give a shout-out to our partners at LocalMed! You will be hearing them on this series VERY soon BUT I wanted to let you know about their amazing sale they have going on now until the end of May!When you sign up for LocalMed in the month of May, we'll will send you 3 amazing books about running and marketing a successful practice from leading influencers in the dental world including Dr. Mark Costes, Dr. Bill Williams and Rita Zamora.Don't miss out! Sign up for LocalMed today and get your FREE 3 BOOKS!**Offer is valid for new LocalMed clients only. Books will be sent out in June.Click in this link to sign up or find out more information: EXCLUSIVE LOCAL MED DEALFind Out MoreThank you for listening to The Making of Sleek Smile Studio on The Dental Marketer Podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Paola's remarkable dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at paola.bukovcan@gmail.com. Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.Are you part of The Ground Marketing Community: No?... why?!? I only give you amazing tactics on Ground Marketing that you can implement in your dental office!Join the Ground Marketing Family here
Please join us in welcoming our friend, Andre Shirdan! Andre is an author, inspirational/motivational speaker, certified software trainer, CAD/CAM/CBCT training professional, the founder of The Crew Process and our inaugural G.O.S.T. Stories guest.
What’s even better than a good story around the campfire? G.O.S.T. stories. LocalMed is starting a new series aiming to share stories of some of the remarkable people we’re had the opportunity to meet, partner with and serve within the dental industry.
Welcome to episode 21 of The Making of SMILE & CO. This episode is a special episode because we have our very first guest from our Facebook Group: The Making of a Dental Start-Up.... Trent McCord! Trent is about a year and a half into his brand new practice and how it has been going for him (spoiler... it's been pretty successful).He shares with us many things he went through in the before phases and the first year of opening his dental practice. Trent has been extremely helpful in our group and we are so happy to be interviewing him and seeing what obstacles he went through and is still going through. We also talk about what moments made every stressor worth it for him.Also, support US by checking out our supporters: Local Med!SHAREThis week we wanted to share with you.... our wonderful SPONSORS: LocalMedGo check them out as soon as you can to make life, not only easier for you, BUT easier for your patients and you new potential patients as well!Here... click this LINK and it will take you to a magical page where you can INSTANTLY receive 10% OFF (or more) your LocalMed Online Scheduling Set-Up Fee!Seriously.... why would you go with anyone else? WHY?!?! Local Med is the only real-time, online scheduling platform that closes the loop on the patient acquisition process. Patient appointments show up in your schedule at the right time, in the right chair, for the right provider, for the right length of time, 24/7. Some would call that magic, we call it LocalMed Connect. AND ... No long-term contracts! LocalMed is a month-to-month service.Click on the link or the image of Local Med below to get a free DEMO today and 10% off (or more) your set-up fee! (actually you can click on any link in this "SHARE" section and it will do that for you (;3 Main Ideas How vomiting when doing starting your own dental practice for the first time is normal. Trent & Ashley's favorite toys that they splurged on for their office. How Trent is attracting 100 plus new patients a month!ResourcesI'll just leave this right here... (click the image below to get Local Med in your office!!!!!)Find Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.
Hey family !...Shout out to everyone reading the show notes! If this is your first time reading them... then...all your wildest dreams will come true.... ok maybe just one or two of them will come true! Welcome to episode 19! This is episode we talk about Ashley's dental practice and what trouble's she is having with her building, we discuss everything that happened when Ashley went to mastermind and hang out with T-Bone, The Millenial Dentist, and Dr. Erin Elliott (Erin you need some sort of super-hero name), and we of course give some of you shout-outs and answer your questions that you leave us! Tune in and listen and let us know if you are reading the show notes for extra brownie points (:SHAREThis week we wanted to share with you: T-Bone's PodcastSeriously, a really great podcast! I just listened to the latest episodes for the first time and .... yeah.. really great topics, guest, and information... that's why I want to share it with all of you (:3 Main Ideas Expect the unexpected even after you have finished building your practice and think the construction process went well. The importance of really mastering your craft and getting knowledge. Learning what to give to local business in your community and how to give it to them if you are on a tight budget (Ground Marketing)ResourcesI'll just leave this right here... LocalMed!(click the image below to get Local Med in your office!!!!!)The MOO Business CardsFind Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.
Whatsup guys!...Shout out to everyone reading the show notes! If this is your first time reading them... then...Welcome to the eighteenth episode of The Making of SMILE & CO.! This is episode we have an amazing guest... Joe Chickerillo from LocalMed, we also answer questions from our friends in our Facebook Group: The Making of a Dental StartUp. Tune in and listen and let us know if you are reading the show notes for extra brownie points (:SHAREThis week we wanted to share with you.... our wonderful SPONSORS: LocalMedGo check them out as soon as you can to make life, not only easier for you, BUT easier for your patients and you new potential patients as well!Here... click this LINK and it will take you to a magical page where you can INSTANTLY receive 10% OFF (or more) your LocalMed Online Scheduling Set-Up Fee!Seriously.... why would you go with anyone else? WHY?!?! Local Med is the only real-time, online scheduling platform that closes the loop on the patient acquisition process. Patient appointments show up in your schedule at the right time, in the right chair, for the right provider, for the right length of time, 24/7. Some would call that magic, we call it LocalMed Connect. AND ... No long-term contracts! LocalMed is a month-to-month service.Click on the link or the image of Local Med below to get a free DEMO today and 10% off (or more) your set-up fee! (actually you can click on any link in this "SHARE" section and it will do that for you (;3 Main Ideas Why online-scheduling is not only the future but will help out your new patient flow. The cost of Ashley's whole dental practice and the cost of the whole process. Joe hates the Wrigley Stadium, Ashley needs more sleep, Michael can't hold his liquor.ResourcesI'll just leave this right here... (click the image below to get Local Med in your office!!!!!)Find Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.
Keith English is the CEO and founder of LocalMed. Founded in 2013 LocalMed’s mission is to provide accurate real time scheduling for dental patients. LocalMed currently supports over 1500 offices in the US scheduling tens of thousands of patients a month. When not trying to help dental offices grow their practice and provide a better patient experience Keith enjoys fishing, golfing and reading. His wife of 10 years, Josie, and their 2 children, Bryce and Grace, split time between Baton Rouge and Florida. www.localmed.com