The Making of a Dental Startup

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The Making Of was born from a desire to share real and inspiring dental start-up experiences in an honest and thoughtful way. Listen in with our weekly podcast or join our online tribe of amazing like-minded business people to discuss your entrepreneurial struggles, triumphs, and everything in between. We’re here to dig deep into the nitty gritty of what it truly takes to create your vision, and share those experiences through laughter, community, and truth.

Michael Arias & Ashley Joves


    • Jan 28, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 229 EPISODES


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    Latest episodes from The Making of a Dental Startup

    Branding Your Practice: Lessons from Smile & Co.

    Play Episode Listen Later Jan 28, 2025


    In this episode of The Making Of, Drs. Ashley Joves and Brian Joves dives into the art and strategy of branding your dental practice. Drawing from her journey creating the Smile & Co. brand, Dr. Ashley shares the thought process, challenges, and lessons learned in building a practice that stands out.Branding isn't just about choosing colors or designing a logo—it's about creating a feeling, an experience, and a story that resonates with patients and your team. Whether you're starting from scratch or refreshing an existing brand, this episode will give you actionable insights and inspiration to define your practice's unique identity.What You'll Learn in This Episode:Why branding is more than just aesthetics—it's about authenticity and connection.The role of storytelling in building a memorable patient experience.How to align your brand with your core values and mission.Key lessons and tips for creating a standout brand in a competitive market.Resources & Mentions:Smile & Co. Website Recommended Reading: Building a StoryBrand by Donald MillerJoin the Conversation:What does your practice's brand say about you? Share your branding story with us on social media by tagging The Making Of and using #TheMakingOfPodcast!Subscribe & Review:If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us grow and reach more listeners like you!

    Goal Setting for 2025: Redefining Success and Values

    Play Episode Listen Later Jan 7, 2025


    Be sure to subscribe to our podcast and YouTube channel for more inspiring interviews and actionable insights. If you enjoyed this episode, please leave a review and share it with your network to spread the wisdom!---Follow Us:‍Instagram: [@TheMakingOfPodcast](https://www.instagram.com/themaking.of)Twitter: [@MakingOfPod](https://twitter.com/makingofpod)Facebook: [The Making Of Podcast](https://www.facebook.com/themakingofpodcast)Join us next time for more candid conversations and valuable insights from Ashley, Brian, and their incredible guests!

    The Retreat: 2024 Recap

    Play Episode Listen Later Oct 6, 2024


    ‍Welcome to another cozy episode of "The Making Of," hosted by Ashley and Brian Joves. This episode is quite special as it's a laid-back session recorded post-retreat, right from the comfort of their own couch! Dive into their casual yet deeply insightful conversation as they reflect on the recent retreat, discuss the nuances of community building, and the unique experiences that set this year's event apart. ‍Episode Highlights: - Introduction to Home-Style Podcasting: Inspired by a Netflix show featuring sisters podcasting from their couch, Ashley and Brian decide to bring that intimate, relaxed vibe to this episode. - Reflections on The Retreat: Two weeks post-retreat, Ashley and Brian share their personal takeaways and the event's transformative impact. Ashley admits this year might have been her favorite, attributing it to the unique setting and experiences in Vail, which were a departure from the usual Wine Country backdrop. - The Shift from Wine Country to the Rockies: Transitioning from the vineyards of Napa and Sonoma to the Rocky Mountains brought a fresh perspective and new challenges, including adjusting to the altitude which became a talking point among attendees. - Speaker Insights and Audience Engagement: The episode delves into the powerful speeches and workshops that resonated with the audience, emphasizing growth and personal development. Highlights include the sessions' ability to weave together personal stories with professional insights, fostering both reflection and actionable outcomes. - Looking Ahead: As they wrap up, Ashley and Brian tease the future of "The Making Of" retreats and hint at what's to come, inviting listeners to stay tuned and join their growing community. Join Ashley and Brian for this intimate and revealing episode that captures the essence of their retreat and offers a glimpse into the power of community and personal growth within the dental industry. Whether you're a dental professional or just someone interested in the dynamics of hosting impactful events, this episode offers valuable insights and inspiring stories. ‍Remember to follow us on social media to catch all the behind-the-scenes content and updates on upcoming episodes and retreats! Follow Us: ‍- **Instagram**: [@TheMakingOfPodcast](https://www.instagram.com/themaking.of) - **Twitter**: [@MakingOfPod](https://twitter.com/makingofpod) - **Facebook**: [The Making Of Podcast](https://www.facebook.com/themakingofpodcast) - **website**: www.TheMakingOfPodcast.com ‍Join us next time for more candid conversations and valuable insights from Ashley, Brian, and their incredible guests!

    Building a $6 Million Practice: Insights on Leadership, Growth, and Life Balance with Dr. Paul Etchison

    Play Episode Listen Later Aug 26, 2024


    ‍In this powerhouse episode of "The Making Of," Dr. Ashley Joves sits down with the incredible Dr. Paul Etchison, a renowned dentist, coach, author, and podcast host. They dive deep into the realities of practice ownership, from building a $6 million dental practice to achieving work-life balance and everything in between. Paul shares his journey, the challenges he faced, and the lessons learned along the way. Whether you're a dentist, entrepreneur, or just someone looking for inspiration, this episode is packed with valuable insights and candid conversations.What You'll Learn:- Building a High-Performing Practice* Paul shares his experience in growing his practice from a five-op startup to an 11-op powerhouse, bringing in $6 million annually.- New Patient Acquisition Strategies: Learn about the importance of SEO, Google reviews, and strategic marketing to consistently attract new patients and maintain growth.- Optimizing Operations: Discover how Paul maximized efficiency through block scheduling, smart use of assistants, and maintaining a high standard of care.- Leadership and Team Management: Paul talks about building a strong leadership team, the importance of training and calibration, and how to handle staff turnover effectively.- Life After Selling the Practice: Paul reflects on his transition out of daily practice ownership, focusing on his passion for coaching and how he's found fulfillment beyond the dental chair.- Real Talk on the Challenges of Practice Ownership: Both Ashley and Paul get real about the emotional and psychological toll of being a business owner and the importance of finding balance and joy in the journey.Key Quotes:‍- "Growth isn't just about hitting numbers; it's about finding what lights you up and focusing on what truly brings you joy."- "You can maximize your practice by keeping as much in-house as possible, but you also have to recognize when it's time to let go of the tasks that don't fulfill you."- "Building a great team isn't just about hiring; it's about consistently training, calibrating, and creating a culture where people feel valued and supported."Connect with Dr. Paul Etchison:‍- Website: www.dentalpracticeheroes.com - Discover more about Paul's coaching services, books, and resources for dentists.- Podcast: [Dental Practice Heroes Podcast](https://podcasts.apple.com/us/podcast/dental-practice-heroes-with-dr-paul-etchison/id1271051104) - Tune in for more insights and tips on growing a successful dental practice.- Facebook: [Paul Etchison](https://www.facebook.com/paul.etchison) - Reach out to Paul for more personal connections and updates.Mentioned in the Episode:‍- Books: Check out Paul's books, *Dental Practice Hero* and *Dental Practice Hero 2*, available on Amazon.- Voices of Dentistry* Reflect on Paul's impactful presentation at this renowned dental conference.- Upcoming Retreats: Hear about the possibility of Paul speaking at future dental retreats hosted by Ashley—stay tuned!Don't Miss Out:Be sure to subscribe to our podcast and YouTube channel for more inspiring interviews and actionable insights. If you enjoyed this episode, please leave a review and share it with your network to spread the wisdom!---Follow Us:‍- **Instagram**: [@TheMakingOfPodcast](https://www.instagram.com/themaking.of)- **Twitter**: [@MakingOfPod](https://twitter.com/makingofpod)- **Facebook**: [The Making Of Podcast](https://www.facebook.com/themakingofpodcast)Join us next time for more candid conversations and valuable insights from Ashley, Brian, and their incredible guests!

    Growth, Retreats, and Family Adventures: The Making of with Ashley & Brian Joves

    Play Episode Listen Later Aug 23, 2024


    ‍‍‍Episode Summary: In this lively and personal episode of "The Making Of," Dr. Ashley Joves is joined by her husband, Brian Joves, as they dive into the latest happenings at Smile & Co., their recent family adventures, and the exciting upcoming retreat in Vail, Colorado. From discussing the growth of their dental practice to navigating the challenges of family vacations, this episode offers a blend of professional insights and relatable life moments. Plus, get all the details on this year's incredible retreat lineup and why you don't want to miss it!What You'll Learn:Growth at Smile & Co.: Ashley shares updates on the practice's expansion, including the addition of a new hygienist and the search for another motivated dentist to join the team.Retreat 2024 Preview: Get an inside look at the upcoming retreat in Vail, Colorado, featuring top-notch speakers like Dr. Scott Luna, Dr. Chris Ramsey, Dr. Rob Ritter, and more. Learn how you can attend for free with a golden ticket from the retreat's sponsors.Family Vacation Tales: Hear about the Joves family's recent cruise and Disney World adventure, including the highs, lows, and a tropical storm named Debbie.The Balance of Work and Life: Brian and Ashley discuss the challenges of balancing a busy dental practice, family life, and planning a major retreat, all while trying to squeeze in some much-needed vacation time.Growth Mindset and Leadership: Reflect on the importance of a growth mindset in both personal and professional life, inspired by recent podcast guests like Dr. Adamo Notarantonio.Key Quotes:"Growth isn't just about numbers and profitability; it's about evolving as a human, a dentist, and striving to be 1% better every day.""The retreat isn't just about learning; it's about creating lasting relationships and unforgettable experiences with like-minded professionals.""People don't just attend our retreat for the content—they come for the connections and the unique experiences we offer."Connect with Dr. Ashley Joves:Instagram: AshleyJovesDDSSmile & Co.: www.smileandcompany.comRetreat Information:Retreat Website: TheMakingOfPodcast.com/RetreatGolden Ticket Sponsors: Find out how you can attend this year's retreat for free by signing up with one of our amazing sponsors!Don't Miss Out: Be sure to subscribe to our podcast/YouTube channel to stay updated on all things "The Making Of." Leave us a review and share this episode with friends who could use a dose of inspiration!Follow Us:Instagram: @TheMaking.OfTwitter: @MakingOfPodFacebook: The Making Of PodcastYouTube: youtube.com/@themakingof...

    Choosing Education and Legacy: a conversation with Dr. Adamo Notarantonio

    Play Episode Listen Later Jul 28, 2024


    ‍Welcome to another episode of "The Making Of" podcast! Today, we have a very special guest, the GOAT of cosmetic dentistry, Dr. Adamo Notarantonio. Join Dr. Ashley Joves as she delves into Dr. Adamo's incredible journey, from his humble beginnings to becoming a world-renowned cosmetic dentist and educator. Learn about his passion for photography, the secrets behind his successful practice, and the story of how he co-founded Impress Courses with Dr. Amanda Seay. This episode is packed with inspiration, practical advice, and a whole lot of fun! ‍What You'll Learn: ‍Dr. Adamo's Backstory: Discover how Dr. Adamo's Italian roots and early experiences shaped his career in dentistry. Cosmetic Dentistry Mastery: Insights into Dr. Adamo's approach to cosmetic dentistry, including patient consultations, handling difficult cases, and maintaining high standards. Partnership Dynamics: Learn about the secrets to a successful partnership and how Dr. Adamo navigated his partnership in private practice. Education and Mentorship: The importance of continuous learning and mentorship in Dr. Adamo's career, including his journey through the AACD accreditation process. Impress Courses: The origin story of Impress Courses, how Dr. Adamo and Dr. Amanda Seay came together, and what makes their courses stand out in the dental education field. ‍Key Quotes: "You have to leave your ego at the door to make a partnership work. Respect and trust are key." "Every process in education should be about growth and bettering yourself for your patients." "The hardest lesson I learned was not saying no fast enough to the wrong patients." ‍Connect with Dr. Adamo Notarantonio: Instagram: @AdamoElvis Impress Courses: @ImpressCourses https://imprescourses.com/ Connect with Dr. Ashley Joves: Instagram: @AshleyJovesDDS ‍Don't Miss Out: Make sure to subscribe to our podcast/YouTube channel for more insightful episodes with industry experts. Leave us a review and let us know what you think! Follow Us: Instagram: @TheMaking.Of Twitter: @MakingOfPod Facebook: The Making Of a Dental Startup Join us for The Retreat in Vail www.TheMakingOfPodcast.com/Retreat Join us next time for another deep dive into the stories behind the success!‍

    Mastering Dental Practice: Dr. Rob Ritter's Secrets to Long-Term Success

    Play Episode Listen Later Jul 21, 2024


    ‍In this episode of "The Making Of," Dr. Ashley Joves sits down with the esteemed Dr. Rob Ritter, a veteran in the dental field with over 31 years of experience. Dr. Ritter shares invaluable insights on navigating the complexities of dental practice management, overcoming team challenges, and the importance of continuous learning. Tune in to discover how Dr. Ritter's long-term decision-making approach and commitment to excellence have shaped his successful career. ‍What You'll Learn: ‍Revisiting Challenges: Dr. Ritter reflects on lessons learned from his 31 years in dentistry, including the importance of making strategic long-term decisions and not holding on to underperforming team members. ‍Practice Management: Gain insights into managing team dynamics, patient billing practices, and implementing changes that enhance the efficiency and profitability of your practice. ‍Feedback and Adaptation: Learn from the feedback of previous guest Ramsey, addressing common issues like burnout and frustration among dentists, and how to maintain control in your practice. ‍Continuous Improvement: Dr. Ritter emphasizes the value of attending courses and engaging with other professionals to inspire new ideas and keep your practice evolving. ‍Upcoming Events: Get excited for Dr. Ritter's upcoming protocol course in August and his speaking engagements including The Making Of Retreat in Vail!, where he'll share even more of his expertise. ‍Key Quotes: "Every decision I make was not always the right one, but I always try to do the long-term decision making, not the short term." "It's your practice, your name on the door, your reputation. Make it happen." "We are not here to save the patient money; we are here to provide the best care and save their teeth for a lifetime." ‍‍Connect with Dr. Rob Ritter: ‍Instagram: DrRobRitter Protocol Course Information: www.theprotocollive.com/ ‍Connect with Ashley Joves: ‍Instagram: AshleyJovesDDS ‍Don't Miss Out: Make sure to subscribe to our podcast/YouTube channel for more insightful episodes with industry experts. Leave us a review and let us know what you think! ‍Follow Us: Instagram: @TheMakingOfPodcast Twitter: @MakingOfPod Facebook: The Making Of a Dental Startup ‍join us in Vail to experience the best dental experience of you life! and to hand out with Dr Rob and Dr. Ashley? www.TheMakingofPodcast.com/Retreat Join us next time for another deep dive into the stories behind the success!

    The Making of - Transitions and Scaling with Dr. Scott Leune

    Play Episode Listen Later Jul 17, 2024


    ‍In this episode of The Making Of, Dr. Ashley Joves was joined by Dr. Scott Leune on this LIVE episode to our Facebook group.‍Episode Highlights: ‍From Startups to Multi-Practice Success: Dr. Scott Leune discusses his innovative course on growing dental practices from a single location to multiple locations, emphasizing the importance of strategic planning and effective management. Breaking New Ground with ScottLeune.com: Dr. Leune announces his new brand, ScottLeune.com, detailing his departure from Breakaway and Dental Whale, and introducing fresh, updated content and seminars aimed at dental professionals. Team Management & Accountability: Insightful discussion on the importance of structured communication, regular audits, and effective team training to maintain a cohesive and productive work environment across multiple locations. Exciting Future Plans & Retreat Announcement: Dr. Leune reveals his plans for new companies and his upcoming role as a keynote speaker at The Retreat in Vail, emphasizing the value of immersive, interactive learning experiences for dental professionals. ‍Connect with Dr. Scott Leune: Instagram: @Dr.Scott.Leune Website: ScottLeune.com ‍Join Us in Vail: Don't miss out on The Retreat, where you can learn from top dental experts, including Dr. Scott Leune, in a unique and engaging environment. www.TheMakingOfPodcast.com/Retreat‍Get Involved: Send in your questions and comments for future episodes and stay connected for more insightful discussions and expert advice in the world of dentistry.

    Career Changes, Personal Growth and Vulnerability with Dr. Connie Wang

    Play Episode Listen Later Jun 16, 2024


    ‍Are you ready to dive into a story of courage, transformation, and groundbreaking success in the world of dentistry? In this episode, I'm sitting down with the incredible Dr. Connie Wang, a dentist who's redefining the norms and making waves with her journey from pharmacy to dentistry. Trust me, you don't want to miss this one!Dr. Connie Wang's story is not just about changing careers; it's about following your passion, embracing vulnerability, and the power of communication in healthcare. Whether you're a budding professional or simply seeking inspiration, this episode is packed with insights that will motivate you to chase your dreams and create meaningful connections in your field.Here's What You'll Learn:From Pharmacy to Dentistry: A Journey of Self-DiscoveryDr. Connie Wang shares her unconventional path, switching from a pharmacy career to finding her true calling in dentistry. Hear how she navigated this major shift and the pivotal moments that shaped her journey. It's a tale of resilience, persistence, and discovering what truly lights you up!Building an Engaged Online CommunityDiscover how Dr. Wang grew her Instagram following and launched her podcast, “Just a Quick Pinch.” She reveals the secrets behind her storytelling techniques and how sharing her authentic experiences helped her connect deeply with young women in healthcare.Mastering the Art of Communication in DentistryDr. Wang dives into the essential yet often overlooked skill of effective communication with patients. She recounts a challenging patient case that tested her skills and shares valuable lessons on handling difficult interactions with grace and empathy.The Importance of Self-Care and TherapyOpenly discussing her journey with therapy, Dr. Wang highlights the significance of mental health support for healthcare professionals. Learn why prioritizing your emotional well-being is crucial for providing the best care to your patients.Networking and Mentorship: The Power of CommunityReflecting on her experiences at the Making of a Retreat, Dr. Wang talks about the transformative power of connecting with like-minded professionals. Get insights into how these relationships have fueled her growth and how you can benefit from similar opportunities.Looking Ahead: Aspirations and Future GoalsWhat's next for Dr. Connie Wang? She shares her aspirations to continue impacting the dental field through public speaking and mentoring. Be inspired by her vision and learn how to set and pursue your own ambitious goals.Fun and Personal Moments:Rapid-Fire Fun: Dr. Wang and I play a quick round of “This or That,” sharing our takes on Instagram vs. TikTok, manicures vs. pedicures, and our favorite pop stars. Spoiler alert: We're both Beliebers!Party Trick Revelation: Dr. Wang's unique party trick isn't what you'd expect—she has a knack for finding herself in deep, meaningful conversations at social gatherings.Cultural Reflections: We delve into Dr. Wang's background as an Asian-American and how her family's support played a pivotal role in her career decisions and personal growth.Episode Highlights:Career Pivot Inspiration: Dr. Wang's transition from pharmacy to dentistry is a testament to following your heart and not being afraid to start over. If you're considering a career change, her story will resonate deeply.Authentic Storytelling: Learn how Dr. Wang's genuine approach to sharing her journey has created a strong, engaged community online.Handling Tough Situations with Patients: Gain insights into the art of communication in dentistry and how to manage challenging patient interactions with empathy and professionalism.The Role of Therapy in Professional Success: Dr. Wang's openness about her experience with therapy sheds light on the importance of mental health in achieving career fulfillment.The Magic of Dental Retreats: Hear about Dr. Wang's experiences at dental retreats and the lasting impact of connecting with peers in a supportive, enriching environment.Join the Conversation:Connect with Dr. Connie Wang: Follow her on Instagram at @drconnie_wang and tune in to her podcast "Just a Quick Pinch" on Apple Podcasts or Spotify.Explore the Making of a Retreat: Interested in attending the next retreat? Reach out to Ashley Joves or Dr. Connie Wang for details on special offers for new grads and how to join the upcoming retreat in Vail.Quote of the Episode:"Once you have the drive, you can really achieve anything. People always say, ‘How did you do that? It sounds so hard.' I had no choice; you just wake up and do it. Before you know it, you get through it." - Dr. Connie WangDive into this episode and get ready to be inspired by Dr. Connie Wang's incredible journey. Whether you're in healthcare or any other field, her story is a powerful reminder that it's never too late to pursue your dreams and make a meaningful impact.Resources and Links:Follow Dr. Connie Wang on Instagram: @drconnie_wangListen to "Just a Quick Pinch" Podcast: Available on Apple Podcasts and SpotifyLearn More About the Making of a Retreat: Connect with Ashley Joves or Dr. Connie Wang for special offers and details.Keep chasing those dreams, Start Up Crew, and remember to prioritize your passion and well-being along the way!‍

    No Bull$h!+, No Compromise with Ritter + Ramsey

    Play Episode Listen Later Jun 9, 2024


    ‍Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform! The best place to find Dr. Ashley is on Instagram or LinkedIn @AshleyjovesddsJoin us in Vail for The Retreat 2024! https://www.themakingofpodcast.com/retreat And don't forget to share this with your friends if you enjoyed and found us entertaining or valuable! https://youtube.com/@themakingof... https://www.facebook.com/theMakingofPodcast ‍‍

    The Making Of: Mastering the Art of Dentistry with Dr. Chris Ramsey

    Play Episode Listen Later Jun 9, 2024


    ‍Hey friends!Welcome back to another episode of “The Making Of,” where we dive deep into the journeys and insights of leaders in the world of dentistry. Dr. Ashley Joves sits down with the incredible Dr. Chris Ramsey.After a technical hiccup in our first attempt, we're back with clearer audio and even more valuable insights to share. Get ready for a no-holds-barred conversation packed with wisdom, laughter, and a sprinkle of brutal honesty.Episode Highlights:The Brutal Truth in Dentistry: Dr. Ramsey doesn't hold back. He dives into the necessity of honesty in the field of dentistry and how confronting hard truths can push you to be better at your craft and business.The Art of Communication:Learn about the impact of first impressions in your practice. Dr. Ramsey discusses the "Primacy Effect" and how crucial the initial contact with patients is in setting the tone for their entire experience.Team Dynamics & Expectations:Explore the importance of building a motivated and cohesive team. Dr. Ramsey shares his approach to setting high standards and expectations for his team, and how this drives the success of his practice.The Disney Difference:Drawing from his unique experience at Disney, Dr. Ramsey explains how the meticulous training and attention to detail at Disney can be applied to creating a top-notch dental practice.The Protocol Live Experience:Get a sneak peek into “The Protocol,” a transformative course designed by Dr. Ramsey and Dr. Rob Ritter. Learn how this course integrates clinical excellence with the art of patient communication and practice management.Tackling Patient Relationships:How should dentists handle patient interactions and manage expectations? Dr. Ramsey gives his take on why dentists should focus on enhancing patient experiences rather than trying to be their counselors.Pricing and Value Perception:Understand why it's essential to charge what you're worth. Dr. Ramsey explains the psychological principles behind pricing and why being the most expensive in town can be a strategic advantage.Overcoming Industry Challenges:Addressing the common struggles of dentists, from dealing with insurance companies to battling burnout. Dr. Ramsey provides candid advice on navigating these challenges while maintaining integrity and passion.The Importance of Continuous Learning:The episode closes with a powerful message on the significance of ongoing education and self-improvement in dentistry. Dr. Ramsey emphasizes the value of learning from every experience and continually striving to be better.Memorable Quotes:“If you're not waking up every day excited to come in and do your best, then be okay being mediocre.” - Dr. Chris Ramsey“Every detail matters. At Disney, a single bulb being out is unacceptable. Why should your dental practice be any different?” - Dr. Chris Ramsey“Stop asking, ‘What if the patient can't afford it?' If they're in your office, they're already 90% there. Your job is to help them see the value.” - Dr. Chris RamseyResources and Links:Connect with Dr. Chris Ramsey:Instagram: @chrisramsey_dmdDr. Ramsey's WebsiteThe Protocol LiveThe Making Of:Subscribe on Apple PodcastsFollow us on SpotifyJoin Us in Vail!:Learn more about our upcoming event at the Four Seasons in Vail, Colorado. Imagine a weekend of learning, networking, and relaxation in the stunning mountains—don't miss out! www.themakingofpodcast.com/retreatCall to Action:If you found value in today's episode, please leave a review, share it with your colleagues, and don't forget to hit that subscribe button so you never miss an episode.Stay inspired, stay passionate, and keep pushing the boundaries of excellence in everything you do. Until next time, keep making magic in your practice!

    Celebrating Growth: The Grand Opening at Smile & Co Roseville | The Making of Smile & Co 91

    Play Episode Listen Later May 6, 2024


    ‍‍Introduction:Dr. Ashley and Brian discuss the reason behind recording the episode, emphasizing Ashley's tendency to avoid discussing events in the moment.The Grand Opening Party Recap:The grand opening of Smiling Co Roseville took place, a significant event delayed by 9 months from the actual opening.This marked the first major post-COVID event and the first event where Ashley didn't manage every detail personally, highlighting the trust placed in her team, especially new team members Kelly and Judy.Team Contributions:Kelly and Judy receive special recognition for their pivotal roles in organizing the event. Kelly, despite being new to the dental field, took the lead on organizing, which included handling swag, catering, and coordination with local businesses for donations and services.Community Engagement:The event saw a great turnout, including many from the local Roseville community and the Chamber of Commerce. Ashley reflects on the strong community support that Smiling Co events typically receive.Reflections on Leadership and Delegation:Ashley discusses the challenges and rewards of delegating responsibilities. This approach allowed the event to be successful without her direct involvement in every detail.The importance of trusting her team and letting go of control is emphasized as a growth point for Ashley.Event Highlights:The episode details a humorous moment involving a large banner threatening to fall during Ashley's speech, which was saved by Brian and another attendee.Emotional Impact and Personal Growth:Ashley shares her emotional journey, discussing the balance between her professional responsibilities and personal growth. The grand opening acted as a moment of reflection on her journey and the impact of her work.Entrepreneurial Insights:The conversation shifts to a broader discussion on entrepreneurship, including the risks and rewards. They reflect on the quote by Alex Horsi about the known costs for unknown payoffs in entrepreneurship.Ashley and Brian delve into the importance of understanding one's true motivations beyond monetary goals, emphasizing impact and community engagement.Closing Thoughts:The episode concludes with a candid discussion about personal challenges, including imposter syndrome and the pressures of maintaining a public persona.They reaffirm the value of community and support in entrepreneurship, and the personal satisfaction derived from meaningful work.Next Steps:They hint at upcoming events and encourage listeners to continue engaging with the community and supporting each other in their entrepreneurial journeys.Conclusion:A heartfelt thank you to listeners for their ongoing support and a reminder of the importance of community in both personal and professional growth.This episode provides a deep dive into the challenges and triumphs of running a business, the importance of community support, and the personal growth that comes from entrepreneurship.Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform! The best place to find Dr. Ashley is on Instagram or LinkedIn @Ashleyjovesdds , and Brian is on LinkedInJoin us in Vail for The Retreat 2024! https://www.themakingofpodcast.com/retreat And don't forget to share this with your friends if you enjoyed and found us entertaining or valuable! https://youtube.com/@themakingof... https://www.facebook.com/theMakingofPodcast ‍

    The Making of Retreat 2024

    Play Episode Listen Later Apr 15, 2024


    ‍‍Welcome to "The Making of Retreat 2024" at the luxurious Four Seasons in Vail, Colorado!‍Dr. Ashley Joves and co-host Collin Al-Samarrie dive deep into the exciting preparations for the most anticipated event of the year—The Making of Retreat 2024. Join them for an insider's look at the meticulous planning behind the scenes, and discover what makes this retreat a must-attend event. Episode Highlights: ‍Planning in Action: Ashley and Colin share a casual morning discussion from Ashley's home, buzzing with excitement and laughter as they plan the Retreat scheduled for less than six months away. Venue Spotlight - Four Seasons, Vail: Known for its opulence and charm, the venue promises an unforgettable experience. Neither Ashley nor Colin has visited Vail before, but its reputation precedes it as a haven for the affluent, guaranteeing a 'bougie' retreat atmosphere. Logistical Challenges: From organizing how to transport retreat materials to navigating the intricacies of hosting an out-of-state event, the duo shares their strategies and humorous anecdotes about overcoming these hurdles. Why Vail?: This retreat marks their first venture out of California, bringing fresh excitement and a bit of nervous anticipation. The choice of Vail aligns with their standard of luxury and community, ensuring attendees experience the best of what the retreat has to offer. Sneak Peek into Retreat Activities: Listen as they hint at some of the planned activities, including exclusive excursions and networking opportunities that blend professional growth with adventurous leisure. Join us this September in Vail for all the fun, growth, and inspiration you need! www.TheMakingofPodcast.com/retreat Whether you're a seasoned retreat veteran or a first-timer curious about combining professional development with luxurious relaxation, 'The Making of Retreat 2024' is tailored to offer something special for everyone. Join Dr. Ashley Joves and Collin Al-Samarrie for what promises to be more than just a conference—it's an experience designed to inspire, connect, and rejuvenate.

    Designing Smiles and Dream Homes: The Making of Elevation Orthodontics with Dr. Brice Gilliam

    Play Episode Listen Later Apr 8, 2024


    ‍‍Episode Overview:‍In this episode of "The Making of a Dental Startup," host Dr. Ashley Joves is thrilled to welcome Dr. Brice Gilliam, an orthodontist and a real-life TV star from the hit home renovation show "Making Modern with Brook and Brice" on the Magnolia Network. Dr. Gilliam shares his journey from being a first-generation dentist to opening his solo practice, Elevation Orthodontics, in Nashville, Tennessee, and how he balances his orthodontic career with his passion for design alongside his wife, Brooke, through their construction company, Deep South Modern.Key Highlights:Introduction to Dr. Brice Gilliam:First-generation dentist, graduated from Meharry Medical College School of Dentistry, specialized in orthodontics at Howard University.Opened Elevation Orthodontics in 2019, focusing exclusively on adult orthodontic care.Co-stars with his wife, Brooke, in "Making Modern with Brook and Brice," showcasing their home renovation projects.Elevation Orthodontics: A Unique Concept:Dr. Gilliam discusses the inspiration behind creating an orthodontic practice catering exclusively to adults, emphasizing the need for a space where adults feel comfortable receiving orthodontic care.The Intersection of Dentistry and Design:A look into how Dr. Gilliam's passion for design influences his approach to orthodontics and the aesthetically pleasing environment he has created at Elevation Orthodontics.Challenges and Triumphs:Dr. Gilliam shares the challenges he faced opening his practice right before the COVID-19 pandemic and how resilience and creativity helped him navigate through the early days of his startup.Deep South Modern and "Making Modern with Brook and Brice":The story behind Deep South Modern, their construction company, and how they landed their TV show on the Magnolia Network. Dr. Gilliam provides insight into balancing filming, design work, and orthodontics.Advice for Aspiring Dental Entrepreneurs:Dr. Gilliam offers advice to dental professionals considering starting their practices, emphasizing the importance of cash flow, community building, and staying true to one's vision.Looking Ahead:Future projects for both Elevation Orthodontics and Deep South Modern, including their ongoing commitment to innovative design and providing exceptional orthodontic care.‍Connect with Dr. Brice Gilliam:Instagram: @DrBrice_ and @BrookAndBrice for more on their dental and design adventures.Final Thoughts:‍Dr. Brice Gilliam's journey is a testament to the power of merging professional expertise with personal passions to create a fulfilling and impactful career. Whether it's designing smiles at Elevation Orthodontics or dream renovations on Magnolia Network, Dr. Gilliam and his wife Brooke continue to inspire and innovate in both the dental and design worlds.‍

    The Making of Smile & Co 90

    Play Episode Listen Later Mar 10, 2024


    ‍‍This week on "The Making of Smile & Co.," join Dr. Ashley Joves and Collin Al-Sammarie for a special 15-minute power session that's both insightful and packed with laughs. Listen in as they dive into the nitty-gritty of what's been cooking at Smile & Co. Get ready for a deep dive into our newly minted organizational chart and a sneak peek into an upcoming project that's got us both buzzing with excitement!

    Turning Challenges into Triumphs: Navigating Business Pivots & Staffing Solutions | The Making Of Smile & Co 89

    Play Episode Listen Later Mar 3, 2024


    ‍In this week's episode of The Making of Smile & CO, Dr. Ashley Joves and Collin Al-Samarrie give you the insider's look and dive into the nitty-gritty of business operations, challenges, and triumphs. We're tackling the tough stuff. Reflecting on the implementation of new systems in the office and the rollercoaster week that followed. From staffing snafus to strategic shifts, Ashley and Colin open up about the realities of running a multi-faceted business.Highlights:Monday Madness: The team faced unexpected challenges with staff illnesses, leading to Colin stepping into unfamiliar roles. The authenticity and understanding from clients shine through as a beacon of community support.Strategic Pivots: A heartfelt departure of a key team member post-maternity leave triggers a cascade of adjustments. Plus, the tough decisions around staff restructuring and navigating the complexities of insurance affiliations.Leadership Decisions: In-depth discussions on operational shifts, focusing on streamlining services and enhancing client experiences. Ashley and Colin share their decision-making process, aiming for sustainability and growth.Future Focus: The commitment to a three-month intensive focus on Smile & Co., prioritizing internal training, marketing, and customer service excellence. A candid look at the challenges of balancing multiple ventures and the strategic decision to concentrate efforts where it matters most.Until Next Time: Keep dreaming, keep pivoting, and let's make the magic happen. See you in the next episode!‍‍Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!The best place to find Dr. Ashley is on Instagram or LinkedIn @AshleyJovesDDS‍‍Join us in Vail for The Retreat 2024! https://www.themakingofpodcast.com/retreat‍‍And don't forget to share this with your friends if you enjoyed and found us entertaining or valuable!https://youtube.com/@themakingof...https://www.facebook.com/theMakingofPodcast

    The Journey Six Months In: Building and Growing Limitless Dental

    Play Episode Listen Later Feb 25, 2024


    ‍In this special episode, guest host Dr. Brian fills in for Dr. Ashley, joined by Dr. Nick to dive deep into the six-month progress of Limitless Dental. Despite facing challenges such as staffing and balancing clinical duties with business management, Dr. Nick shares the impressive growth and successes of his practice. From expanding office days to hitting remarkable production numbers, and the strategic moves in marketing and patient care, this episode offers a candid look into the realities of dental practice management and growth.‍Key Points Discussed:Introduction of Dr. Nick: Dr. Nick steps in to share his journey, offering well wishes to Dr. Ashley.Six-Month Milestone: Dr. Nick discusses hitting the six-month mark in the practice, detailing the expansion of office days, construction of new surgical suites, and the challenges and successes faced.Impressive Growth: With an average of 125k a month in production, Dr. Nick outlines the strategies leading to the practice's success, highlighting the importance of marketing and the struggle with staffing issues.Expansion and Future Plans: The conversation covers the rapid pace of expansion, including building out new operatories and planning for future growth, emphasizing the unexpected speed at which the practice is advancing.Marketing Strategies: Dr. Nick dives into the specifics of his marketing approach, including social media influence, targeted mailers, and specialized campaigns for dental implants, sharing insights on reaching different demographics.Staffing Solutions: The challenges of hiring and retaining staff in a competitive environment are discussed, alongside innovative solutions to keep the practice running smoothly.The Vision for Limitless Dental: Dr. Nick shares his ambition to avoid becoming a "drill and fill" office, focusing instead on life-changing dental services and the importance of continuous learning and improvement.Limitless Coaching Initiative: The episode introduces the upcoming coaching and mentoring initiative aimed at helping new dentists and students navigate the complexities of dental practice ownership and growth.‍Memorable Quotes:"The hardest thing has just been the staff at this point, honestly, but everything else is great." - Dr. Nick"It's not just about doing cleanings and fillings; it's about changing lives with the work we do." - Dr. Nick‍Connect with Us:Follow Dr. Nick on Instagram: @DrNickCVisit the Limitless Dental website for more information and updates.Facebook.com/groups/themakingof@themakingofdental‍Stay tuned for our next episodes where we'll continue to follow the growth of Limitless Dental!‍

    The Retreat: Sonoma 2023 Recap

    Play Episode Listen Later Dec 10, 2023


    ‍Find Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.

    smile retreat sonoma dental marketer
    The Retreat: Becoming a Dental CEO with Ashley Joves, DDS and Scott Leune, DDS

    Play Episode Listen Later Oct 29, 2023


    (This episode originally aired 7/04/2022 - Dr. Scott Leune will be speaking again at our Sonoma Retreat 2023!)Things Dr. Ashley Joves & Dr. Scott Leune discuss in this action packed hour:- To do a #startup in this economy?- Common mistakes #doctors make while building their startups- Finding the right team- Auditing versus micromanaging Why your team should want you to be wealthy... And more!‍Dr. Scott Leune links:https://summit.dentalwhale.com ‍Join us at the Sonoma Retreat! https://www.themakingofpodcast.com/retreat‍Thank you all for always tuning in! Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!‍Find Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.‍

    The Making of Smile & Co 88: Live with Dr. Andi Jean-Miro

    Play Episode Listen Later Oct 22, 2023


    Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!The best place to find Dr. Ashley is on Instagram or LinkedIn @AshleyJovesDDSJoin us in Sonoma for The Retreat 2023! Click Here for The Retreat (https://www.eventbrite.com/e/the-making-of-retreat-2023-tickets-623936499867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb)And don't forget to share this with your friends if you enjoyed and found us entertaining or valuable!https://youtube.com/@themakingof...https://www.facebook.com/theMakingofPodcast‍‍‍

    The Making of Smile & Co 87: Dr. Christian Coachman, CEO of Digital Smile Design

    Play Episode Listen Later Oct 15, 2023


    Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!The best place to find Dr. Ashley is on Instagram or LinkedIn @AshleyJovesDDSJoin us in Sonoma for The Retreat 2023! Click Here for The Retreat (https://www.eventbrite.com/e/the-making-of-retreat-2023-tickets-623936499867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb)And don't forget to share this with your friends if you enjoyed and found us entertaining or valuable!https://youtube.com/@themakingof...https://www.facebook.com/theMakingofPodcast‍‍

    The Making of Smile & Co 86

    Play Episode Listen Later Oct 8, 2023


    Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!The best place to find Dr. Ashley is on Instagram or LinkedIn @AshleyJovesDDSJoin us in Sonoma for The Retreat 2023! Click Here for The Retreat (https://www.eventbrite.com/e/the-making-of-retreat-2023-tickets-623936499867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb)And don't forget to share this with your friends if you enjoyed and found us entertaining or valuable!https://youtube.com/@themakingof...https://www.facebook.com/theMakingofPodcast‍

    The Making of Smile & Co 85

    Play Episode Listen Later Oct 1, 2023


    Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!The best place to find Dr. Ashley is on Instagram or LinkedIn @AshleyJovesDDSJoin us in Sonoma for The Retreat 2023! Click Here for The Retreat (https://www.eventbrite.com/e/the-making-of-retreat-2023-tickets-623936499867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb)And don't forget to share this with your friends if you enjoyed and found us entertaining or valuable!https://youtube.com/@themakingof...https://www.facebook.com/theMakingofPodcast‍‍‍

    The Making of Retreat; Speaker Intro with Dr. Kyle Stanley

    Play Episode Listen Later Sep 11, 2023


    ‍The Retreat 2023 is coming this November! Dr. Ashley would like you to get to know our speakers. Allow us to introduce Dr. Kyle Stanley!Dr. Kyle Stanley, an international speaker and prominent figure in dentistry, has shifted his focus to addressing critical topics related to mental health, burnout, depression, and anxiety among dental professionals. He was once at the pinnacle of his clinical career but experienced extreme stress, even considering quitting dentistry. However, he embarked on a journey of self-discovery and explored positive psychology and the psychology of overachievers, which led him to prioritize his mental well-being.Dr. Stanley founded the Light Side Academy in response to the need for mental health support within the dental profession. The academy offers an online course, bi-monthly support groups, Mastermind groups, and live courses, aiming to help dental professionals with their mental and relational health.In an upcoming event called "The Retreat," Dr. Stanley will be a keynote speaker, addressing various misconceptions in dentistry and the importance of leadership. He emphasizes the need for dentists to appreciate and support their employees better. The event promises a deep and meaningful discussion on these crucial issues, and it's an opportunity for attendees to connect with like-minded colleagues.If you love the show, please like, share, and leave reviews for the podcast, as Ashley and Brian continue to share their unique insights and experiences with the dental community. Stay tuned for more episodes of "The Making of Smile & Co" as they navigate the world of dentistry with passion, resilience, and authenticity.Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!The best place to find Dr. Ashley is on Instagram or LinkedIn @AshleyJovesDDSJoin us in Sonoma for The Retreat 2023! Click Here for The Retreat (https://www.eventbrite.com/e/the-making-of-retreat-2023-tickets-623936499867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb)And don't forget to share this with your friends if you enjoyed and found us entertaining or valuable!https://youtube.com/@themakingof...https://www.facebook.com/theMakingofPodcast‍

    The Making of Limitless Dental Episode 4

    Play Episode Listen Later Sep 3, 2023


    The best place to find Dr. Nick is on Instagram @dr.nickc and @limitlessdentaljcThe best place to find Dr. Ashley is on Instagram or LinkedIn @AshleyJovesDDSJoin us in Sonoma for The Retreat 2023! Click Here for The Retreat (https://www.eventbrite.com/e/the-making-of-retreat-2023-tickets-623936499867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb)Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!And don't forget to share this with your friends if you enjoyed and found us entertaining or valuable!https://youtube.com/@themakingof...https://www.facebook.com/theMakingofPodcast‍‍‍‍

    The Stories Behind the Smiles with Dr. Andi-Jean Miro

    Play Episode Listen Later Aug 27, 2023


    ‍Welcome, welcome, welcome, my lovelies! Buckle up, because this episode is a true treat for all of us. We've got none other than the amazing Dr. Andi-Jean Miro gracing us with her presence. If you've somehow missed the magic of Dr. Miro's work, you've probably been living under a rock! Trust me, she's a cosmetic genius who's setting the aesthetics world on fire.Highlights:Dr. Miro's awe-inspiring attention to detail in her photography and cosmetic cases.The incredible legacy she's carving out after starting with Drs. Larry Rosenthal and Michael Apa, and the inspiring story of how she's blazing her own trail and making her mark in the industry.Picture this: Dr. Andi-Jean Miro and I having an absolute blast, delving into her journey, her inspirations, and her challenges. We reminisce about our Insta-connection and our first meeting at an event. And guess what? I've had a secret girl crush on her for ages! (Oops, the secret's out now.)Dr. Miro shares some deeply personal moments of loss—her mother, her brother, a close friend. It's truly humbling to see how she's channeled her strength into her journey. She's the epitome of resilience, and it's a reminder that behind every smile, there's often an untold story.We chat about how Dr. Miro handles her patients' sky-high expectations. We've all been there, right? Those patients with mechanical pencils, sketching their dream smiles on paper. Dr. Miro's insights on patient consultations and setting the stage for success are pure gold.Dr. Miro drops knowledge bombs on effective communication. From prepping patients for possible outcomes to nurturing mutual understanding, her approach is like a symphony of smiles. It's all about creating a harmonious journey from the very beginning.As many of you may know, Dr. Miro is going to be one of the keynote speakers at the upcomine The Making of a Dental Startup Retreat in Novemeber. Dr. Miro and I are excited about the upcoming retreat—where real talk, real emotions, and real connections thrive. It's a safe space to share, reflect, and support each other. Can't wait for you to join us!Thank you all for listening and watching this episode with Dr. Andi-Jean Miro is a symphony of authenticity and inspiration. Remember, we're all on unique journeys, and sometimes, the most dazzling smiles come from the deepest battles. Stay strong, keep smiling, and catch you in the next episode of "The Making Of" and "Little Black Dress Pod"! Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!

    The Making of Smile & Co 84 - The Highs and Lows of Opening a Practice

    Play Episode Listen Later Aug 13, 2023


    In this episode of "The Making of Smile & Co" podcast, co-hosts Ashley Joves DDS and Brian Joves MD take listeners on a journey through the highs and lows of their endeavor to open a new dental practice, Smile & Co Number Two.Tune in to hear:Introduction: Ashley and Brian discuss the recent progress and updates since their previous recording. They hint at the exciting developments in store.‍Upcoming Retreat: The hosts announce the eagerly awaited "Making of a Retreat Part Two," set to take place in Sonoma. They emphasize the intimate setting and the focus on mental health, wellness, and building strong relationships within the dental community.‍Dream Office Unveiled: Listeners get an inside look at the roller-coaster ride that was the process of opening the dream office. From meticulous planning to the mad rush of construction, Ashley and Brian share their experience of turning their vision into a stunning reality.‍Pressure and Self-Doubt: Amidst the excitement, Ashley candidly reveals the emotional toll the journey has taken. She shares personal struggles with stress, panic attacks, and the pressure to succeed. The hosts emphasize the importance of well-being, both personally and professionally.‍Lessons Learned: The episode concludes on a reflective note. Ashley and Brian remind listeners that success is a journey, and the office, while a remarkable achievement, is just one part of their story. They encourage the audience to celebrate wins, learn from losses, and support each other.‍If you love the show, please like, share, and leave reviews for the podcast, as Ashley and Brian continue to share their unique insights and experiences with the dental community. Stay tuned for more episodes of "The Making of Smile & Co" as they navigate the world of dentistry with passion, resilience, and authenticity.Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!The best place to find Dr. Ashley is on Instagram or LinkedIn @AshleyJovesDDSJoin us in Sonoma for The Retreat 2023! Click Here for The Retreat (https://www.eventbrite.com/e/the-making-of-retreat-2023-tickets-623936499867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb)And don't forget to share this with your friends if you enjoyed and found us entertaining or valuable!https://youtube.com/@themakingof...https://www.facebook.com/theMakingofPodcast

    The Making of Limitless Dental Episode 3

    Play Episode Listen Later Jul 30, 2023


    The best place to find Dr. Nick is on Instagram @dr.nickc and @limitlessdentaljcThe best place to find Dr. Ashley is on Instagram or LinkedIn @AshleyJovesDDSJoin us in Sonoma for The Retreat 2023! Click Here for The Retreat (https://www.eventbrite.com/e/the-making-of-retreat-2023-tickets-623936499867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb)Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!And don't forget to share this with your friends if you enjoyed and found us entertaining or valuable!https://youtube.com/@themakingof...https://www.facebook.com/theMakingofPodcast‍‍‍

    Wellness Dentistry with Dr. Katie To

    Play Episode Listen Later Jul 23, 2023


    In this episode, we have the pleasure of hosting Dr. Katie To, a renowned dentist and expert in the field of wellness dentistry. Dr. To is a force to be reckoned with, and her unique approach to dentistry has earned her recognition as a leader in the industry.Highlights of the Episode:Wellness Dentistry Redefined: Dr. Katie To shares her journey and the transformation of her practice into a wellness-focused dental clinic. She discusses how she has elevated and differentiated her brand to attract the right patients and create a thriving practice.Empowering Work-Life Balance: With a jaw-dropping revelation, Dr. To opens up about her incredibly efficient work schedule. Despite working just 17 and a half hours a week, she manages to maintain a successful practice while paying her team for a full work week. Learn her secrets for achieving an optimal work-life balance.The Power of Emotional Dentistry: Discover the true essence of emotional dentistry and how it has helped Dr. To form deep connections with her patients. She shares valuable insights into how understanding and addressing emotional needs lead to better patient outcomes and long-term relationships.Building a Stellar Team: Dr. To dives into the importance of hiring the right team members for a successful dental practice. Learn her strategies for onboarding and training team members to ensure they align with the practice's vision and values.The Impact of Wellness Dentistry: Uncover the incredible benefits of wellness dentistry, not only in patient care but also in developing a strong referral network. Dr. To explains how her holistic approach has led to a stable and high-quality team, boosting patient satisfaction and practice reputation.Personal Growth and Learning: Dr. Katie To shares her passion for personal development and the profound impact it has had on her life and practice. Find out how investing in continuous learning and attending transformative events has been a game-changer for her and her team.Tune in to this eye-opening episode with Dr. Katie To to gain insights into elevating dentistry through a wellness-focused approach. Whether you're a seasoned dentist or a dental student, her valuable advice and experiences will undoubtedly inspire you to redefine your practice and create meaningful connections with your patients.Don't miss this enlightening conversation with Dr. Katie To. Subscribe to our podcast now to stay updated on future episodes and gain invaluable wisdom from industry experts.Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!‍https://youtube.com/@themakingof...https://www.facebook.com/theMakingofPodcast‍The best place to find Dr. Ashley is on Instagram or LinkedIn @AshleyJovesDDSJoin us in Sonoma for The Retreat 2023! Click Here for The Retreat (https://www.eventbrite.com/e/the-making-of-retreat-2023-tickets-623936499867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb)

    Surprising Metrics that Impact Practice Management Success with Karen Galley

    Play Episode Listen Later Jul 9, 2023


    Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!The best place to find Dr. Ashley is on Instagram or LinkedIn @AshleyJovesDDSJoin us in Sonoma for The Retreat 2023! Click Here for The Retreat (https://www.eventbrite.com/e/the-making-of-retreat-2023-tickets-623936499867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb)And don't forget to share this with your friends if you enjoyed and found us entertaining or valuable!https://youtube.com/@themakingof...https://www.facebook.com/theMakingofPodcast‍‍‍

    The Making of SMILE & CO | EIGHTY THREE

    Play Episode Listen Later Jul 2, 2023


    Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!The best place to find Dr. Ashley is on Instagram or LinkedIn @AshleyJovesDDSJoin us in Sonoma for The Retreat 2023! Click Here for The Retreat (https://www.eventbrite.com/e/the-making-of-retreat-2023-tickets-623936499867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb)And don't forget to share this with your friends if you enjoyed and found us entertaining or valuable!https://youtube.com/@themakingof...https://www.facebook.com/theMakingofPodcast‍‍

    Financing your Dream to go from Associate to CEO with Forrest Wiederman

    Play Episode Listen Later Jun 25, 2023


    ‍In this week's episode, Dr. Ashley is joined by Forrest Wiederman, Vice President of dental financing for Bank of America to discuss all things related to financing your startup!This is a LIVE webinar that they did to a group of northern CA doctors that are considering making the plunge into practice ownership. If you are interested in being a part of conversations like this, make sure to joint the Facebook Group: The Making of a Dental Startup!!Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!The best place to find Dr. Ashley is on Instagram or LinkedIn @AshleyJovesDDSJoin us in Sonoma for The Retreat 2023! Click Here for The Retreat (https://www.eventbrite.com/e/the-making-of-retreat-2023-tickets-623936499867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb)And don't forget to share this with your friends if you enjoyed and found us entertaining or valuable!https://youtube.com/@themakingof...https://www.facebook.com/theMakingofPodcast‍‍

    The Making of Limitless Dental Episode 2

    Play Episode Listen Later Jun 18, 2023


    In this episode of The Making of Limitless Dental… Dr. Nick and Dr. Ashley catch up on all the happenings over in Jersey City!Listen in as they discuss:Construction Updates and where is Limitless right now?Why has there been a 6 week stand still?Technology, Technology, TechnologyGrowth Mindsetand much more!!!Stay tuned until the end for a very special announcement that Dr. Nick and Dr. Ashley have about The Retreat in Sonoma this NovemberThe best place to find Dr. Nick is on Instagram @dr.nickc and @limitlessdentaljcThe best place to find Dr. Ashley is on Instagram or LinkedIn @AshleyJovesDDSJoin us in Sonoma for The Retreat 2023! Click Here for The Retreat (https://www.eventbrite.com/e/the-making-of-retreat-2023-tickets-623936499867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb)Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!And don't forget to share this with your friends if you enjoyed and found us entertaining or valuable!https://youtube.com/@themakingof...https://www.facebook.com/theMakingofPodcast‍‍

    The Making of Smile & Co 82: AMA with Dr. Ashley and Collin

    Play Episode Listen Later Jun 11, 2023


    ‍In this episode of The Making of Smile & Co… Dr. Ashley and Collin answer questions LIVE in the Facebook group!Listen in as they discuss:Construction updates on the Roseville officeAccepting the realities of going out of network/ fee for service in a competitive marketThe things that Dr. Ashley would do differently if she were starting Smile & Co Folsom all over againand so much more!Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!The best place to find Dr. Ashley is on Instagram or LinkedIn @AshleyJovesDDSJoin us in Sonoma for The Retreat 2023! Click Here for The Retreat (https://www.eventbrite.com/e/the-making-of-retreat-2023-tickets-623936499867?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb)And don't forget to share this with your friends if you enjoyed and found us entertaining or valuable!https://youtube.com/@themakingof...https://www.facebook.com/theMakingofPodcast‍

    All Things Online Reviews with Creed Walker of Swell and Dr. Ashley

    Play Episode Listen Later Jun 4, 2023


    ‍Subscribe on YouTube!https://www.youtube.com/channel/UCN_WFva8X0VAWLez4qGsbKA‍Thank you all for always tuning in! Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!‍Find Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.‍

    online smile swell dental marketer
    The Making of a Retreat - Behind the Scenes on Planning The Retreat 2023 with Dr. Ashley and Collin

    Play Episode Listen Later May 28, 2023


    ‍Subscribe on YouTube!https://www.youtube.com/channel/UCN_WFva8X0VAWLez4qGsbKA‍Thank you all for always tuning in! Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!‍Find Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.‍‍‍

    The Making of Lil' Dente | ELEVEN: Following Up

    Play Episode Listen Later May 16, 2023


    EPISODE TEN: GROUND MARKETING‍Mentions: YMCAiPadUna PizzaDominosTDM Ground Marketing CourseSandy PardueGoProAetnaUnlock the PPOKasperThe Bar MethodDarien Moms Facebook Group‍We're getting into Dr. Naomi Sedani's world!‍Follow her journey, week by week, as she creates her start-up: Lil' Dente‍Naomi just opened up her practice in February 2023!‍Listen each week to hear the raw truth and the "behind the scenes" details that not many talk about publicly when it comes to starting up a practice!‍We uncover unexpected struggles she is facing, what "life-saving" practice tips she discovered, how much everything is costing, what equipment/ companies she decides to go with and why, her vision to grow in the community, all her financials, how all of this is affecting her personal life, and everything in between!‍Naomi may need your help and advice, so please feel free to engage with each episode, share your feedback, and ask questions here:‍The Making of a Dental Start-Up Facebook Group: https://www.facebook.com/groups/1511481045554890‍The Making of a Dental Start-Up Instagram: https://www.instagram.com/themaking.of/‍Message us through our website here.‍Find Out MoreThank you for listening to this series "The Making of Lil' Dente" on The Making of a Dental Start-Up. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!‍You can also find us on Spotify now, just type in the search bar "The Making of a Dental Start-Up".‍Listen to podcasts and learn more about The Making of a Dental Start-Up on the website.‍Remember that Naomi's dental practice is being built in real time. Follow her incredible journey and message her here:‍Naomi's Facebook: https://www.facebook.com/nks7499‍Naomi's Personal Instagram: https://www.instagram.com/dr.naomisedani/‍Naomi's Practice Instagram: https://www.instagram.com/lildentesmiles/‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your start-up.‍‍

    Mindset, Closing Bigger Cases, and NO COMPROMISE! The Protocol with Dr. Rob Ritter and Dr. Ashley

    Play Episode Listen Later May 7, 2023


    In this episode of The Making Of... Dr. Ashley welcomes Dr. Rob Ritter!Dr. Ashley has not stopped talking about Dr. Ritter, Dr. Chris Ramsey and The Protocol since she took their course this past winter, so of course she had to have them on the show!In this episode, listen for an amazing discussion on:MindsetBranding MarketingClosing bigger cases!and making NO COMPROMISES!!Follow along here on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!

    The Making of Limitless Dental with Dr. Nick and Dr. Ashley

    Play Episode Listen Later Apr 23, 2023


    Allow us to introduce you all to Limitless Dental, the newest dental practice to serve the people of Jersey City, NJ and the next practice to follow on the podcast!Limitless Dental is the passion of Dr. Nick Ciardiello, @DrNickC on Instagram. Listen in as he joins Dr. Ashley Joves to introduce himself, the practice, and our latest series on The Making Of…You can find Limitless Dental at www.LimitlessDentalJC.com and Dr. Nick on Instagram @drnickc Find Dr. Ashley on IG and FB @ashleyjovesdds, and check out her practice that started this podcast and our FB group at www.SmileandCompany.comBe sure to like and follow or YouTube page, your favorite podcast app, and if you're a dentist following along- you should join our Facebook Group: The Making of a Dental Startup, where you can join over 12000 dental professionals working together to make their dreams a reality!‍Subscribe on YouTube!https://www.youtube.com/channel/UCN_WFva8X0VAWLez4qGsbKA‍Thank you all for always tuning in! Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!‍Find Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.‍‍‍

    The Making of SMILE & CO | EIGHTY ONE

    Play Episode Listen Later Apr 16, 2023


    In this episode of The Making of Smile & Co… Dr. Ashley and her husband Brian take us on a whirlwind journey of the last few weeks. They cover everything from updates on the new office to Dr. Ashley's experience with Tony Robbins' Unleash the Power Within, and back to planning the second retreat for our amazing group!Follow along on YouTube, on the Facebook page, or on the podcast… and please feel free to leave us a review on each platform!The best place to find Dr. Ashley is on Instagram or LinkedInAnd don't forget to share this with your friends if you enjoyed and found us entertaining or valuable!https://youtube.com/@themakingof...https://www.facebook.com/theMakingofPodcasthttps://open.spotify.com/show/6SFhw1I96mJq6l8ksIHsOw?si=LIwDr5OKR2y1l7iATUmH7Q&dd=1‍Find Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.‍‍‍

    Live with Joshua Scott: Building a Story Brand

    Play Episode Listen Later Apr 9, 2023


    ‍Subscribe on YouTube!https://www.youtube.com/channel/UCN_WFva8X0VAWLez4qGsbKA‍Thank you all for always tuning in! Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!‍Find Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.‍‍

    The Making of Dawson Modern Dentistry 18: Two Dr. Ashley's are better than One

    Play Episode Listen Later Apr 2, 2023


    Find Out MoreThank you for listening to this series "The Making of Dawson Modern Dentistry" on The Making of a Dental Start-Up. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!‍You can also find us on Spotify now, just type in the search bar "The Making of a Dental Start-Up".‍Listen to podcasts and learn more about The Making of a Dental Start-Up on the website.‍Remember that Ashley's dental practice is being built in real time. Follow her incredible journey and message her here:‍Ashley's Facebook: https://www.facebook.com/dawsonmoderndentistry‍Ashley's Linkedin: https://www.linkedin.com/in/ashley-dawson-2b990462/‍Ashley's Personal Instagram: https://www.instagram.com/ashley_dds/‍Ashley's Practice Instagram: https://www.instagram.com/dawsonmoderndentistry/‍‍‍

    Marketing Mastermind with Dr. Christopher Phelps

    Play Episode Listen Later Mar 26, 2023


    ‍Subscribe on YouTube!https://www.youtube.com/channel/UCN_WFva8X0VAWLez4qGsbKA‍Thank you all for always tuning in! Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!‍Find Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.‍

    The Making of SMILE & CO | EIGHTY

    Play Episode Listen Later Mar 19, 2023


    ‍In this week's episode of The Making of Smile & Co, Dr. Ashley and Brian discuss all the updates regarding the Folsom location and the construction site that will be the Roseville location.They discuss continuing education, finding rest, and Dr. Ashley continues to look for her health.GO HERE to see a tour of the current construction site https://youtu.be/Pa4yHcLKlRUDISCLAIMER: Dr. Ashley is not at her peak self in this one, thank you for your patience

    Overcoming High Overhead and Macroeconomic Fears with Kiera Dent

    Play Episode Listen Later Mar 14, 2023


    Subscribe on YouTube!https://www.youtube.com/channel/UCN_WFva8X0VAWLez4qGsbKA‍Thank you all for always tuning in! Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!‍Find Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.‍‍

    The Making of Lil' Dente | TEN

    Play Episode Listen Later Mar 9, 2023


    EPISODE TEN: FIRST DAY‍Mentions: Milton and king wallpaperKasper‍Unlock the PPOJosh Hampson - website creatorMichael & Minal Sampat's Pediatric Dental Marketing course‍We're getting into Dr. Naomi Sedani's world!‍Follow her journey, week by week, as she creates her start-up: Lil' Dente‍Naomi is scheduled to open up her practice in February 2023... that's only a couple of weeks away!‍Listen each week to hear the raw truth and the "behind the scenes" details that not many talk about publicly when it comes to starting up a practice!‍We uncover unexpected struggles she is facing, what "life-saving" practice tips she discovered, how much everything is costing, what equipment/ companies she decides to go with and why, her vision to grow in the community, all her financials, how all of this is affecting her personal life, and everything in between!‍Naomi may need your help and advice, so please feel free to engage with each episode, share your feedback, and ask questions here:‍The Making of a Dental Start-Up Facebook Group: https://www.facebook.com/groups/1511481045554890‍The Making of a Dental Start-Up Instagram: https://www.instagram.com/themaking.of/‍Message us through our website here.‍Find Out MoreThank you for listening to this series "The Making of Smile Oasis" on The Making of a Dental Start-Up. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!‍You can also find us on Spotify now, just type in the search bar "The Making of a Dental Start-Up".‍Listen to podcasts and learn more about The Making of a Dental Start-Up on the website.‍Remember that Naomi's dental practice is being built in real time. Follow her incredible journey and message her here:‍Naomi's Facebook: https://www.facebook.com/nks7499‍Naomi's Personal Instagram: https://www.instagram.com/dr.naomisedani/‍Naomi's Practice Instagram: https://www.instagram.com/lildentesmiles/‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your start-up.‍

    The Making of Lil' Dente | NINE

    Play Episode Listen Later Mar 2, 2023


    EPISODE NINE: SYSTEMS‍We're getting into Dr. Naomi Sedani's world!‍Follow her journey, week by week, as she creates her start-up: Lil' Dente‍Naomi is scheduled to open up her practice in February 2023... that's only a couple of weeks away!‍Listen each week to hear the raw truth and the "behind the scenes" details that not many talk about publicly when it comes to starting up a practice!‍We uncover unexpected struggles she is facing, what "life-saving" practice tips she discovered, how much everything is costing, what equipment/ companies she decides to go with and why, her vision to grow in the community, all her financials, how all of this is affecting her personal life, and everything in between!‍Naomi may need your help and advice, so please feel free to engage with each episode, share your feedback, and ask questions here:‍The Making of a Dental Start-Up Facebook Group: https://www.facebook.com/groups/1511481045554890‍The Making of a Dental Start-Up Instagram: https://www.instagram.com/themaking.of/‍Message us through our website here.‍Find Out MoreThank you for listening to this series "The Making of Smile Oasis" on The Making of a Dental Start-Up. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!‍You can also find us on Spotify now, just type in the search bar "The Making of a Dental Start-Up".‍Listen to podcasts and learn more about The Making of a Dental Start-Up on the website.‍Remember that Naomi's dental practice is being built in real time. Follow her incredible journey and message her here:‍Naomi's Facebook: https://www.facebook.com/nks7499‍Naomi's Personal Instagram: https://www.instagram.com/dr.naomisedani/‍Naomi's Practice Instagram: https://www.instagram.com/lildentesmiles/‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your start-up.‍[TRANSCRIPT]‍Michael: What's up Naomi? How's it going? Good. How are you doing? Doing pretty good. T today a snowstorm. Snowstorm hit you, right? Naomi: Yeah, unfortunately, supposedly the biggest one, New York has gotten ak. The only one New York has gotten. Are you serious? Yeah. That's the first snowstorm in the area, basically. It's crazy. It's like in March. Michael: Was it, was it like a legit one or were you like, uh, Naomi: I feel like they were making it out to be like something really bad. Um mm-hmm. . I mean, it definitely snowed and there was freezing rain last night, but it was like all the schools canceled. Everyone was two hour breaks. Businesses were closing and then we drove, or like we came in by train just so we didn't have to deal with the highway, and it's totally fine. , Michael: is it real? So there's nothing No. Is it, has Naomi: it passed? Uh, yeah. It's not even snowing. Like The snow has stayed and it's definitely there and it's like slushy icy status. now, but. Nothing wild like New York, it was fine. I don't think Connecticut knows what a snowplow is, but that's all good. Does the snow in Connecticut? No, it definitely does. It's just like the roads here are way worse off than New York roads. Michael: Oh, I get you. I get you. You don't, they don't, they don't know how to like, to plow in people get, just get stuck. Gotcha. You. That makes sense. Yeah. So has that set you back today or what has it done? Naomi: Yeah, um, I had four or five patients on like the calendar today. And three of 'em canceled, yesterday just because of like the snowstorm and snow days and they were gonna have to be home with the kids, blah, blah, blah. And then we had, I had an op this morning, like a nitrous op and then her brother was gonna be getting a new patient exam and we kept trying to contact them to see if they wanted to reschedule, but she was insistent on coming in, so we opened up the office to be able to see them. Michael: Were you trying to reschedule people today Naomi: or. I mean, I was just asking them, I didn't wanna force the appointment or anything. I know some people just don't feel comfortable driving in snow and mm-hmm. right now. My schedule has a lot of flexibility in open spots, so I didn't mind like being like, Hey, if you're not comfortable, I totally get it. Yeah. Michael: So then were they all able to reschedule or were they like, oh, I'll get it back to you, or, Naomi: um, one of them's getting back to me, she tends to only come here because right across the hall is like that pediatric therapy group. Mm-hmm. and their therapist is supposed to come in on my dental visit with him, so she has to re coordinate that whole thing. And then the other one is my cousin and her kids . So you better come, we rescheduled her. I was like, you better be coming. Yeah. Yeah. And then the other ones were just the op and the sibling and they definitely came and it was actually good because I got to spend more time with them and. . It was like easier for sure, and I, it turned out to be a good visit, so it's all good. Now. I'm just here doing admin work. Michael: Oh, that's good. How long is normally like that new patient or that patient visitation that just happened? Naomi: I mean, I think if it was like recalls and then more frequently, I wouldn't say it would be take more than 20 minutes, but just because you're trying to get to know the families, you're talking, you're trying to understand what they're coming from. I would say it takes 30 to 40 minutes and I did some like same day like sealants and all that stuff on him, so. Michael: Hmm. Yeah. Are you asking for like reviews and referrals already or No. Naomi: So the mom today, she on her own says she's gonna refer a family friend to us, which was like really sweet. But like I'm starting to ask Beatrice to. say at the front like, Hey, if you had a great experience, which it sounds like you did, we really love a review, I'll be happy to send you a link once you're home. so we're starting that dialogue here. Mm-hmm. , no one has done it like in our face quite yet. And then 24 hours after the appointment we always send like a follow-up text Hey, we're hoping blah, blah, blah. Did. Well as you know, we're a brand new business and readings and reviews mean a lot to us. if you enjoyed your experience, we'd love to hear about it and here's a link. Gotcha. So you're doing that now? Yeah. Yeah. We started like those texts. So I have to work with Casper on like if it can be automatic because right now Yeah. I'm the one that's going in 24 hours after the appointment and sending that text Michael: message manually all the time. Naomi: Yeah. Right now. But I think there has to be a way to do it through Casper. Yeah, I was Michael: gonna say there has to be. Yeah. I would assume, Naomi: I dunno, they're very good at automation, so Michael: that's good. That's good. So far out of all the, I guess, software that you have, has any of 'em been like, I didn't really need this, or, eh, I expected more from you or kind of thing or No? Naomi: Mm-hmm. , Casper truthfully has been like my, I don't wanna call it saving grace, but I think it's the one that's like showing like a lot of great feedback. Beatrice, my front desk slash assistant, she loves it. she loves the patient communication, like she loves, like the ease of being able to see everything. the forms are something I'm just still trying to get a little bit more used to, but everything has been like really seamless so far in terms of like, at least the communication side, being able to do whatever I want. And so I'm, I'm extremely happy, but I love the fact that I don't have like Mango Flex. I don't know what else. Swell. Michael: I dunno what's like in those Ed Dental, all Naomi: that stuff. Yeah, yeah, yeah, yeah, yeah. Next health, whatever. I'm very happy and as a minimalist myself, I just really appreciate it's a one all be all and one program. I don't have to like contact all these different people. it's just there. And what's also great on Casper, if none of you guys have like ever demoed it, they have like a little chat button, like on the main desktop page itself. So it's kind of nice that while I'm dealing with an issue or a question comes up, I can still have a chat text with them and they'll be able to fix things. While my day is going and it's up on a web browser, it's not like a software program that's integrated onto your desktop so I can access it from anywhere. Hmm. Michael: When it comes to the forms you mentioned, you're still getting used to that. . Naomi: So theirs is definitely more set up for gps, I think just PS just has a little bit of a different need. So like the extraction form, ? Mm-hmm. . Um, it's saying please don't smoke after the extraction. . I don't think my , my little seven year old today is gonna be having a cigarette afterwards. Yeah, yeah. Michael: Yeah. Naomi: I keep telling the parents, I was like, I'm so sorry. This is an adult form. I'm still working on the kids form. . Please ignore this part when you're signing the paperwork. . Michael: Yeah. They're like, oh no, he does. He does. They're like, Naomi: I, I, I assume Luna is not like smoking. Right? And she's like, no. I was like, okay. Just making sure , Michael: uh, that's funny. Okay. So just stuff like that you have to adjust. Naomi: Yeah. Yeah. Okay. That's good. I'm learning. I'm learning as we go. So far it's been Okay. . Michael: And then you also started your work, huh? Or your associateship. Naomi: Yeah. Yeah, so that's, I'm actually gonna be there for three days this week. Um, my boss that's usually there three times a week. He just got married last weekend, so he's kind of escaping for a couple weeks. So I opted to cover him cuz I haven't had a job since December. The bills are gonna be coming, so I figured might as well work the next three days and I'll just consolidate everyone as much as I can. Michael: Okay. That's cool. You're working what, three days? Naomi: typically I'm there Wednesdays and Thursdays, but this week I'll be there Wednesday, Thursdays, Friday. Michael: Gotcha. Okay. Have you done any marketing since last week? Naomi: So I'm trying to reach out to one of the most local schools. right now, the daycares, we had dropped them off cupcakes and like tote bags for the employees. So I've been trying to contact the director. like about doing a presentation for the little kids. turns out like a few days after we went, some other pediatric dental office went and dropped off toothbrushes. So the director was getting us confused with them and blah, blah, blah. But basically he just said send him over an email. What we'd like to do, he's gonna forward it to the teachers and see which teachers wouldn't mind us Michael: Did you Naomi: forward the email? No, I literally just found this out last night, so, okay. That was part of my plan today to send an email, but I also don't wanna just send like a little text, email with like, bullet points. I think it would be a good idea for me to have maybe a small presentation or p d f like thing about this is like what I usually do, blah, blah, blah, blah, blah. just so I can have it for like future daycares or school presentations. Michael: Do you have something like a presentation already, or No? Naomi: I have an idea of what I would wanna do, but it really depends on the age of the kids. , like I think for more of a daycare sort of developmental thing, like having them, for example, you can do a happy tooth and like a sad tooth and kind of put foods mm-hmm. that like go towards a happy tooth or the small sad tooth. Another one would just be taking like a toothbrush and they can dip it in white paint and paint the tooth with the toothbrush. There's like little things like that just kind of just depends on what the teacher is up to. But I wanna be able to have, marketing materials also available as well. So outside of like the toothbrushes, I wanna be able to have like a small little, not just business card, but like a little detailed sort of like, I don't know what you call postcard. Yeah. Mm-hmm. , I guess a postcard. Mm-hmm. like some more bullet points that are a little bit more, um, catchy and stuff like that. So I'm just trying to make sure I have all the right stuff. Like available too. Yeah. And then the other marketing thing is we're having like a five day local business giveaway. starting next week. Mm-hmm. So I've been in contact with a few of the businesses in the Darien area. Um, three or four of them have offered to donate some product or services, and we're just gonna be matching each other on the days of the giveaway. Uh, so some like local people can get some swag two of them have been like really, really sweet and like totally on board to help promote me, like both internally as well as like on their social media. Mm-hmm. . So one of them is a local soccer league that just opened up in the past like six months. So we obviously definitely have the same age groups, like two to eight. they have currently like 50 people in the, 50 kids in the area that are part of their. Soccer league thing. And then in April they're gonna be doing spring registration, which is definitely gonna be even more people at that time. So they said that I could come in with swag bags and they would be giving it to all the parents for me, which is like really nice of them. So I'm trying to create like marketing materials dedicated to that. Like I'm trying to go the trauma route if your kid has this, here's a few bullet points. Don't forget to call us. We're also here. You know, stuff like that. And then, um, there's another business, it's like a stretching sort of thing. It's called Limber. Mm-hmm. . But, uh, they have a lot of middle school and high school students, so it's a little bit of a different age group than the soccer one, but they have a lot of like sport athletes as well who come and like, get their services. Um, a lot of the families like come into their thing and she was like, yeah, just drop off your business cards or whatever else you want. And I'd be happy to give it to anyone who I know who's a family. So. Nice. That's gonna be good. Michael: Yeah. we literally just came out with an article on the dental marketer.org website about how to do a presentation and get into schools. I'm reading it right now. There's a sample email reaching out to school administrators if you ever wanted to use it. Um, it's kinda like a good outline, you know what I mean? On saying like, the presentation will be approximately like, you know, this long and we'll cover topics such as the importance of brushing and flossing. Then you can kind of ensure what you're gonna do, the role of diet, oral health, blah, blah, blah. I don't know. Naomi: Wait, that sounds like right up my alley. I know that in the marketing course you guys have really awesomely covered, like this thing. So that was my goal tonight, which was like, part of why I also didn't wanna send anything out like quite yet. I wanna be able to go in like sounding like a little bit more professional. Yeah. I was gonna re-listen to that part of the course and like, well Michael: read this, read this article about you. Like this one is a little bit more like up to which I'm gonna, we're gonna add it to the. Of course here pretty soon. But if you want to, um, look into this one, cause I think that would be cool. Also, at the same time I wanted to ask you social media-wise, what are you doing? Naomi: So I have, uh, someone who's doing graphics for me, she's putting out 12 graphics like a month. Um, I don't know if you can even get access to it, like right now while we're talking, but, Michael: it Instagram or Naomi: what? My, my Instagram. it's a little Denti Smiles, but basically I just sent her my branding stuff. I sent her some like pinpoints of like things I wanna cover for the month. So we just actually had a call like yesterday. My goal is obviously this giveaway for the next, like for next week we're gonna start promoting it. I'm starting to try to promote educational content through reels, um, and then. . I also have just, one of the things I keep getting a lot of questions from parents, just because it's on my website quite yet, is what insurances am I in network with? And that's something A, I'm working on the website side, but B, I wanna now start like publicizing through social media. I was waiting to get in network with few more before I started putting the word about it out there. And I also created an in-house membership plan, so I just sent her all those details. So that's gonna be starting to get pushed out during the month of March. Michael: Gotcha. So do you guys have like a specific day where you're like, this is the day we're gonna create a ton of content for Instagram? Or is Instagram your main, I guess what's gonna be your main. . Naomi: Yeah. And anything that's going from Instagram is going straight to like our Facebook page at the moment. And I'm still playing with Facebook ads like a little bit, but what I, I haven't created any specific ad just for Facebook. I've just been boosting some of the posts that are a little bit more engaging, more educational or more about come to little DTI for X, Y, Z. And I'm just kind of seeing right now like what is biting and what's not biting so that then I can kind of know where do I want my efforts to go into a little bit more. Am I getting more engagement on reels and cool, I'll make a reel. Um, am I getting more from some of the stuff that I spent more time on artistically fine. Then I'll try to come up with a little bit more creative posts. I just don't wanna keep bleeding money out into something that's not actually gonna be working for the sake of saying it's a Facebook ad. Mm-hmm. . Mm-hmm. . So I'm just trying things out right now with Michael: the little things that you've been trying out. Mm-hmm. , I mean, not the little things, a lot of things that you've been trying out, but the little time that you've, I guess, been trying it out. Mm-hmm. , what have you seen where you're like, This looks like it's moving the needle Naomi: Interestingly, um, one is like my business card logo. I don't have it with me right now, but it's, I had done like a specialized like photo shoot months ago that I'm gonna plan on be putting out on like social media. Um, they're just like basically taking everyday objects and it's gonna be the way I speak about like dental education mm-hmm. . But in that photo shoot, one of the images was specifically for my business cards and like any sort of related content. when I posted that on Facebook as like we are opening up February, that one just blew up. Like the amount of dms I was getting about like, oh, I love the creativity, I love this. It got a lot of engagement, I think just like from maybe the way it looked. and then secondly was anything that's been involving my. which I wasn't expecting. . , Michael: you're like my face, which I wasn't Naomi: expecting. . like, that's a good thing though, I guess, right? No, it's great. Like, thanks guys, like for liking, but I kind thought uh, initially Little DTI was the office and I'm kind of like an actor for a little enti. Hmm. So I wasn't planning on like promoting me solely as this is Dr. Naomi's office, this is Little Denti. So as a provider I started showing the staff a K, me, and Beatrice. So when I start putting my face out there like a little bit oh, this is Dr. Naomi, blah, blah, blah, blah, blah. Those have been getting a lot of more engagement than I was like expecting. So I think I'm just gonna start trying to promote things like of me doing stuff around the office or whatever, not specifically for Dr. Naomi, but just. little dentists, providers, or whatever you wanna call it. Mm-hmm. Mm-hmm. . Michael: So, yeah. Are you, are you also taking pictures of you going to these places, where your ground marketing or doing events and stuff like that? Like, that'd be good, I think. Naomi: Yeah. That was, uh, a mistake I made when we went around and I didn't do that. Mm-hmm. , but, as a small, like refresh, I'm in a medical building and there's seven other businesses in my particular building, but we have a neighborhood build, literally right next door to me is another medical building full of 10 businesses. they're all owned by the same like landlord. And he gave me all their information so I could connect with them. So I'm gonna be doing stuff with them and I think through them I'm gonna. Showing that like, I'm coming to these businesses, going to the pediatrician's office, blah, blah, blah. The hardest part that I'm actually finding, and maybe it's just because I'm in a suburb and I'm coming from like a city in the city, pretty much every single location and company has a social media page. Like it's probably one of the most widely used ways to connect with like customers in New York City here. Like not so much, if they do have an Instagram, I would say 60% of them are actually active. There's been some that are just, haven't even been touched since 20 20, 20 21. And then at least like 15% of them just simply do not have Instagrams. So for example, the pediatrician here, there's two of 'em, Stanford Pediatrics and Healthy Child. Neither of them have Instagrams and I don't know how to show, Hey, I went to blah, blah, blah, and have them possibly repost it or something like that. Just because they don't have an account. . Michael: Yeah, I wouldn't, try to be a collaborator with them. I'd just more just take it for the content, you know what I mean? Like, hey, like we're here. And people would be like, oh my God, my kid goes there. Mm-hmm. , you know, and then that's it really. And then you can like, do the hashtags of their, the community. Not so much like, cuz they have one. That's Naomi: actually funny you were saying that because I'm trying to figure out now now that I'm getting my groove and I'm kind of understanding things a little bit more, I wanna do something silly for St. Patty's Day. Get a little bucket and fill it up with like gold Hershey kisses, even though I'm a dentist, whatever. I like to give out candy . Yeah. Just like little things like that. Easter is coming. So like, the fun of these holidays that are coming up my way along with delivering them to like other kids, kid-friendly places like around here, e pediatricians, um, maybe like even nursing places, lactation places, doulas, like, all of that sort of stuff. I wanna try to find these businesses and just start connecting just like have some fun with it. Michael: Yeah, I think it'll be nice. I think you'll, you will, but yeah, I'm looking at your Instagram right now. It's pretty good. Like as far as like the colors and everything, you know? Yeah. And then the, the content, I think last time it was at in the hundreds and now we're looking at it and it's in the two hundreds. So, . Naomi: Yeah. It's slowly like getting built out, like a little bit more. It's kind of fun, like seeing it grow. I remember, last, I think you and I spoke last, like Wednesday maybe and mm-hmm. when I saw Beatrice on Friday, I was like, Beatrice, we're at 1 99. I can't wait till we get 200. And then at the end of the day, we had 2 0 2 or something. And I like high-fived her. I was like, yo, , Michael: this is, this is fame bro. This is fame. . Yeah, . Naomi: I was like, do we get our blue check? Mark Michael: a message Instagram right now. Be like, I'm ready for it. Like Naomi: this. You right. I'm ready to be Michael: verified. . No, but it's gonna be good. It's gonna be cool. I think that's the key though. You have to, um, everybody I talk with who, you know what I mean, obviously has a lot of followings where they do have the blue check mark. They kind of do say that. They're like, yeah, even though it's your business, you gotta somehow make it your own kind of thing. Right? Unless you're like a big brand like Nike, you don't see the c e o posting his face or anything like that, right? Naomi: I'm taking all, like the little wins, like when Charlie, my dog comes and visits, I'm constantly showing him, like throughout the day we had the photographer come in yesterday for the giveaway, so we kind of showed him sitting in like the midst of all of this. People are like, oh my God, he's so cute. it's nice to get those like little engagement stuff. today before we walked into the office, Beatrice and I took a picture in like the snow for example, the snow day. And it's just like little silly things. And now I'm starting to get a little bit more patient, um, content. So like today I extracted a tooth. she took a picture with her tooth fairy certificate that I give for any kid that whose teeth I take out. Um, and so she looks like miserable cuz she was like hardcore like standing, but it's still a cute picture Nonetheless. ? Yeah, . She's like wearing a mask and like her eyes just look like she. So intensely . Michael: So I'm like, Naomi: who's the sweetest person? Um, oh, just not in front Michael: of the camera. . Maybe like if, if you could, but that you make people, the parents sign a consent Naomi: or? We, I have been like having them just sign something. But through Casper, again, I need to actually create like a real social media form because I'm not loving like what I do currently have right now. What are you doing right now? so when I hired Beatrice, there's like a thing that says like, oh, you'll be allowed to be on like the social media, blah, blah, blah. I just kind of took that blurb and I like send it to them and I'm like, Hey, just like acknowledging this. Yeah. So yeah. Worst case scenario, they yell at me to take it down. That I take it down, Michael: but yeah. Yeah, that's true. That's like the worst case I think. Yeah. Wanna say. But that'd be cool, like to post that up and make it like a caption contest. , what is she thinking? Like best, funniest one wins or whatever Right. Kind of thing. That would be, that would've to be really funny. Naomi: Yeah. Yeah. Like I swear that Luna really had a great visit, but what do you think she's actually thinking? . Michael: Yeah. Yeah. Yeah. Funniest catch wins. Yes, exactly. . Think about that. Think about that. Awesome. Okay, so this episode we're gonna talk a little bit about systems that will be implemented and ones that you implemented already. Okay. What have you implemented already? And what I mean by systems is like, it can be anything from not software related, right? But like anything from like morning huddles, downtime, protocol, patient experience, new patient experience, uh, recalls, things like that. Naomi: I guess first I'll start with uh, we had Jean, my consultant come in for two days before opening, and she kind of went through the idea of systems, like with us a little bit. some of the systems that she's pretty rigid on is obviously she's a consultant, so she's always thinking like financially. Mm-hmm. , she. Was very big about making sure that you don't lose track of your patients. Um, so she set up if a patient like requires treatment, say, I don't know, an extraction of a tooth, she has like paper forms that we have to fill out that stays in a binder right by the front desk that we constantly have to refer to. So on down days, like when Beatrice is like here at the office, when I'm at my associate job, she has like a stack of papers that she can go through and make sure there's no unscheduled treatment. She also has like in that same binder, kind of like a follow up schedule of every seven day, seven days you contact this next batch. And so she put in a lot of paperwork systems, if that makes sense. Um, she just believes that like electronically, like things are really great. . There also needs to be a paper trail as well. Mm-hmm. tracking patients. so that's been like one thing we've been trying to work on. It's a little bit weird doing it. It seems kind of excessive only because it's just me and Beatrice right now. We don't, we only have 20 patients, like in our roster, . Mm-hmm. . But I'm pretty sure once we add on like more staff, more front desk and all of that, it's probably gonna be a system that's good to implement just so that anyone and everyone who's involved in the office knows where to find unscheduled treatment. now in terms of morning huddles, that's not something we're doing per se officially, mostly because Beatrice and I traveled together. When we come to the office, um, we either take the train together or we're both in the car. That's kind of when we connect and we sort of talk about like our day. Hey, we have X, Y, Z coming up. Hey, we have these tasks. we're just constantly checking in with each other. So we haven't exactly done that. properly in the office itself, but we do have the talks that we expect. So for instance, what I usually bring up whenever I'm talking with Beatrice is like, okay, what patients do we have for the day? Anything special that we need to know about them? I would like you to do X, Y, Z. Mm-hmm . Then she'll bring up, Hey, I've been following up on this claim. I haven't done this. I need to do this with Open Dental doc. You have to also like call this person, like she also does like her check-ins, and then we just kind of talk about other things that. Kind of feeling need to be adjusted and stuff like that. So that's just a daily conversation that me and Beatrice always have together. when we do plan on like adding on a third person, I am probably gonna make it more of an official morning huddle, but right now it's just working for us because of the way that we travel together. Michael: Yeah. That's kind of like your morning huddle right there you know Naomi: what I mean? Yeah. . Yeah, exactly. But I do think it's actually vital. I remember in my associate jobs, they kept trying to push like morning huddles on us, and we had like treatment coordinators that we worked with individually, and it just always felt like a waste of time. Maybe it was just the way that the office was set up or something, but I'm finding personally a lot of value in them and just having those check-ins. And God, I feel like I'm promoting Casper, like hardcore in this, in this. But, um, Casper also has like a task list that I can assign Beatrice. So it'll be like, Hey Beatrice, I need you to do like this, this, this, this. And I can even put due dates on it. Mm-hmm. . And then I can see when she's checking it off and if she needs something from me, she can also task me. And it's just like really nice that I can go back home and she like put in something like, yo, you need a, I don't know, email Mike about like changing the podcast. Mm-hmm. Yeah. Or something like that. It's nice to have that system there as well and that all of us have access to so we can kind of see what we all need to do. , patient experience. That's actually funny that you bring this up. Um, this is something that me and her have been having more conversations as of late. I think the past like couple weeks, I've only been open 20 days. Wow. So it feels like Michael: longer. Have you been open 20 days? 20 days Wait, 20 working days or like 20 days? In Naomi: just 20 days in total. I open up. It's still a lot. That's a lot. That's a, that's a lot. Yeah. It feels kinda weird though when you say that. Yeah. Yeah, yeah. It's good though. Out loud. I think the past couple of weeks though, have been a lot about like just us getting our footing in like our own space and like just trying to figure out we're both friendly people. We're nice people. So I think just naturally we're like, Hey, how are you? Blah, blah, blah. But everything I'm doing right now really needs to have a foundation so that when my team grows, all those people are acting in the same boundaries that I want for my brand to have. does that mean like for example, when someone walks in, do you stand up or walk around the desk? Do you give 'em a tour of the office? Do you go by first name? What are all of those like little minute like patient experiences and interactions that are part of your brand and also part of the patient experience that you want? So now that we're having a little bit more downtime on like during the day, Beatrice, I am trying to make our focus on stuff that has nothing to do with me on the days I'm not here. But yesterday we were having like a pretty good dialogue about like patient experience and what we really want and what does that mean. those are systems that we're just trying to create like a little bit more and whenever we decide on something, I'm having her create like a manual in a way that, so when someone, or, yeah, hopefully soon, but like whenever someone does join the team, they have the words that we're using, the dialogues that we expect and blah, blah, blah. Michael: What? How would it work if, when someone comes in, right? Mm-hmm. and then they're, they come in from a practice that, you know what I mean? Like another practice. they come in how would you know if you're like, Hey, no, use what we have, but what if they're like, but this works better. Naomi: I think better is different for each person, right? but I think that's also on me to be open and receptive to hearing what they say. Cuz it could be true, it could be better, right? Mm-hmm. , I, I might not know. I don't know everything, and I might be like, oh, whoa, wait, that's actually like a really good thing to use. Yeah, let's like implement that and let's like all try it out. , but better to them might just be that they don't understand little density quite yet. And like what I want out of the patient experience and maybe hopefully through conversation or seeing the way that we interact, they'll actually be like, oh, this actually works for you guys. But I'm always open to hearing what someone thinks is better. it's kind of nice for someone else to be thinking about it instead of me . Um, but it doesn't mean that it will Michael: work. . Yeah, no, a hundred percent. Yeah. Because I know sometimes people want to come in and you know what I mean? Depending on Yeah. I've felt like it's depending on a couple things, like their experience and also like age, if that makes sense. Yes. You know what I mean? Like you hire like a old like, no, I don't wanna say older, but like a really, really older right person. And then they're like, no, older than you, is what I mean, right? Naomi: Oh, no, totally. Totally. it's amusing to see even like for example, gene Gina is older than both me and Beatrice. , she's fantastic with communication. She's dealt with it on multiple different levels throughout her career, but the way that we even would go about something, what she views as like a great patient experience, I'm like, we could do one step better. I'm valuing like these minute details while she is like, well, I'm valuing this part. So it's like funny to kind of like see the differences, like right Michael: there. What minor details or minor details are you battling then? Naomi: I think what makes your practice stand out besides like maybe your demographic reporter and blah, blah, blah, blah, blah. All that's fun stuff is really like when a patient, the moment that they contact your office, right? Mm-hmm. , even if something as simple as like how many rings before your front desk picks up the phone. Is it two or is it. . all of those like tiny, tiny little details make such a big difference. for a patient experience when they're placed on hold, how long do you keep on, on hold for? How do you communicate with them? when they walk through the door are you saying, hi Michael, it's really great to see you and what's your name? And things like that. Do you stand up at the desk? Do you offer them a water? Do you do all those things? Those little details I think is what's gonna make your office stand out versus the office, like down the street if they have the exact same thing. So those are the experiences like I value, I might, I do think I'm a good clinician, but like I think dentistry, like the actual clinical dentistry is maybe 10% and eighth of what it is that you're actually doing on a day-to-day. Mm-hmm. , you really need to make sure that a patient, and in my case, the parents are really getting care and value and like trust within our office. and the way I might interact with a new patient would be different than maybe a recall patient. I haven't reached a recall phase. , I've only been open 20 days. Right? Uhhuh? . But , maybe the time that I'm taking with a new patient and just like discovering who they are. Like those interactions, those little details, like what is a kid's favorite color right now, for example, it's gonna be different than a recall patient, which I've already built up that rapport with a little bit more. So all of those, like I think details really, really do make a big difference. And I would hope that when I bring on an associate, that's the stuff that I have written down of what I expect of them to be doing as Michael: well. Okay. Okay. Interesting. Do you have a protocol or like system for like the end of day, like this is what everybody, Beatrice is what you need to do At the end of the day, Naomi, this is what I need to do at the end of the day kind Naomi: of. Yeah. So I think we just naturally fell into the roles versus like it being listed. But since I'm the one in the back, like kind of dealing with the kids and like more of the op stuff, I'm the one that's basically cleaning up the rooms. I run the autoclave, I run, I do all of that behind the scene stuff. Beatrice is like confirming everything was checked out. Okay. She'll run the production reports, she'll make sure like the phones are being forwarded to my cell phone. Um, there's no pat last minute patient communication stuff. Um, any admin related things, that's what Beatrice is taken care of at the end of the day. So I'm definitely the one who's in charge of making sure all the sections are off, all of this is off, blah, blah, blah. Um, and it's just, it's been working for us so far. Um, but we'll see. I'm open to it changing, but it hasn't been too drastic right now. Yeah. Michael: I think when you get like an assistant and stuff like that, it's, it is gonna, you know what I mean? Hmm. Change the Oh, yeah. Naomi: Yeah. Oh yeah. Yeah, definitely. Michael: What's the like. Have you guys, or did Jean ever give you guys like a weekly maintenance, monthly maintenance kind Naomi: of thing? Yeah. So that's actually funny that you're saying that because me and her name Beatrice have been talking about like how we wanna implement this. Jean gave us like just through her training manual, kind of like what you should be doing weekly, what you should be doing monthly. And me and Beatrice have been trying to figure out what's gonna work for our office. So for example, I don't even think this is written Gene Sing, but I have AAC chairs. when the guy came, he was like, you have to make sure that you maintain them a certain way during the week. Definitely cabby, wipe them down, do whatever it is you need to do, but you need to actually like, rinse off the cabby, wipe residue with some simple soap water and a microfiber cloth, but one time a week. It doesn't have to be anything more than that, but you have to do that to maintain the longevity of your chair. So now like, When do we do that? ? Yeah, yeah, yeah, yeah. Could be every Friday. Cuz Fridays, I'm trying to close a little bit early just so we can use like the last hour to do those little catchup things. It's right before the weekend. Mm-hmm. , maybe every Friday is when we do all the cabby wipes up. That's when we do anything autoclavable and like blah, blah blah. So we're now approaching that one month mark where we have to like kind of run through the stuff with my chairs, my autoclave, all that stuff. I just haven't figured out what day of the month I want that on. so T B d . Michael: Okay. That's good. Wait, the chairs are a weekly maintenance thing or a monthly? Yeah, Naomi: so definitely he told me just like once a week, just wipe down the cavi, wipe residue. That's all you need to do and it's going to expand the length of your chair. Michael: Yeah. I wonder if that's every chair or, cause I don't, I don't remember Never doing, I mean the CBI wipes here all the time. Right. after every patient, but. The sofa. Yeah, Naomi: I know. I never, I personally haven't seen that myself, but like I haven't worked in an office that had eight x chairs, so I don't know if it's because like their leather is like a little bit softer and like more malleable. Like I think I've used Peloton and cranes chairs and I've used uh, forest chairs and you can definitely feel the difference in the leather. It's like way more like firm, so Yeah. As porous. Yeah. Yeah. So I dunno if that has anything to do with it, but I'm listening to the guy right now. best Michael: you do? Yeah. Listening to the guy. Yeah. Okay. That's good. So you're gonna have, now are you writing all this stuff out, Naomi? Like the weekly maintenance, are you thinking about it throughout the month or how Yeah, Naomi: so just because I'm running the OP stuff, like the backroom stuff, like at the end of the day, I'm the one that's like remembering it. But I think what I might do is. Uh, calendar, in the back, and then just like for the entire year, like right on the Fridays with the checkbox, like next to it. I, I don't know what system to really implement right now. Honestly, if anyone has one for like, how to handle that, that would be great. But I can easily, assign tasks, I can do all that stuff. But I think it's important that it's written somewhere, almost like a monthly, like repetitive thing. We have a Google calendar that Beatrice and I share for like the office. office. I don't know if I should put it on there, but I have room in my sterilization to put up a calendar, so I was like tempted to kind of just put it up on there. Michael: Hmm. you, you and Beatrice have your own separate Google Naomi: calendar? Yeah, we both use like Gmail, so I just, Before we physically were coming into the office so that we could like kind of, she knew like when I wasn't gonna be available, um, what I was expecting when I was expecting her to be in the office. We have a shared Google calendar on there and also through Dark Horse. All of my email platforms are through Gmail. So even though it's like hello little denti.com, it's a Gmail workspace. Mm-hmm. . So everything is done through Drive and the calendar. Michael: Okay. That's nice. So that's like a little, or not a little, but like a whole system in itself kind of thing, right? Yeah, Naomi: exactly. Exactly. Michael: Are you gonna add more of your team members on that calendar or no? Naomi: I think so. I think especially who whomever's third, I'm assuming it would be an assistant, but, whomever is on there. I think they need to be on there as well, because just because your assistant doesn't mean you wouldn't be doing admin and all that stuff, so, Michael: mm-hmm. when it comes to admin work and your systems for that, how do you know what to do? . Naomi: so Jean did kind of like guide us like a little bit about what your expectations should be like in terms of the insurances, blah, blah, blah. I think just an understanding from working as an associate in other offices, I've been able to get a grasp of what needs to be done, but quite frankly, if I'm really honest, I'm still learning. for example, yesterday was the first time I got an insurance check like ever to the office. it's just like a fuzzy feeling. I finally got paid . I haven't put Beatrice on like my checking account yet for the office. So I'm the one that has to go and deposit it at Chase. I'm trying to figure out like that system for it. Am I comfortable yet with her doing it? Am I not? Even in putting in the check number into open dental, having her like input the things like properly, are we scanning every single e o b in the check? all of that stuff. I'm just trying to figure out the systems, like as it comes and I'm hoping to make a proper protocol as it's like kind of Michael: echoing right now. You're doing all that though, Naomi: kind of slash I'm telling her to do it. So . Okay. . Like for example, the checks came yesterday. Me and her were driving in my car, so she was opening it up. We got it like right before we left. , I kind of thought they were gonna be claim denials just because I've been dealing with issues with Delta Dental. Mm-hmm. . Yeah. Then we thought they were checks, and I was like, okay, great. I took the checks home with me, and then when I brought them in today, I was like, all right, let's like get this scanned into each patient's chart because it has the EOBs on there. I was like, let's make sure that all the insurance checks are like put into like their accounts. So I kind of tell her, but then she actually does it and then, I mean, one of her best qualities is her problem solving, so we we're having some issues like understanding some like minute things with like payments on open dental. She immediately gets on the chat with them and like, we'll figure it out. and then she'll update me. She'll be like, yo, by the way, this is like how you do this. I'm not doing it per se, but I'm letting her know what to do. Michael: Makes sense. do you trust her already to be like, go to the bank? Make this deposit? Naomi: I think so. Um, I have Chase for my bank account. Um, it's literally right across the street. Mm-hmm. , so I don't think I care so much if she deposits and stuff, but I'm just trying to figure out the system of am I, do I want the, we're gonna be doing EF fts soon, it's not gonna be these personal checks. So will she have access to a checking account of any sorts? will I give her access to electronically deposit all the checks, or is that something I should be doing? I'm trying to figure out where my comfortability is when I research online or just see what others are doing. It seems to be a 50 50 split. I just have to figure out where my personal I think one of the hardest things for me, and at least anyone else I'm talking to is that it's hard to give up control. But there's gonna be a time that I just don't have the bandwidth to be doing this. There's a reason I'm paying someone to take care of like, ,, all this stuff. Mm-hmm. . But it's just, I think right now it's a little bit hard to kind of give up that control because then I know exactly what checks are coming in. I know exactly what this and this is, but I do know I need to let someone do it and start to learn to kind of let go control a little bit while keeping an eye on it. Michael: Yeah, no, makes sense. Makes sense. Awesome. Okay, so then monthly performance reviews. are you gonna have those or not really? Are they gonna be quarterly, weekly? I don't know. What are you thinking? or yearly. Naomi: Definitely quarterly. I think that's really important. Quarterly, it allows me to do the three and six month checkup, which I think is really good. Mm-hmm. , um, once again, Jean, she had created like an employee review sort of thing about are you up to standards on X, Y, z I just have a personal angst against objective criticism of someone. And I mean that in the sense of giving someone a, say for example, a score of four out of five that just. Sounds awful to me. I don't know why. I'm just, I don't know. Like maybe it's because I've been in school for too long, so like numerical grades or like anything on this sort, yeah. Just doesn't really like work for me. I do think it's important though, to always like, highlight someone's positive traits and what they're really, really doing great on. and then things I would like for them to work on. But I think those are so individually based versus even like somewhat agree, agree, strongly disagree, like all of those sort of like things, I don't know. I, I'm just trying to figure out like what works for me on that front. But I think would, like for example, bhs just because I have her, I think probably sometime in May, I do wanna catch up with her and be like, Hey, I'm noticing you're doing a really great job with like, communication, blah, blah, blah, blah, blah, blah. I would like for your role to start including, more responsibility with the back. So I've noticed like we haven't really like done that before, so now I want you to do this. Mm-hmm. and let go of like X, Y, Z I think it just needs to be like almost like a dynamic dialogue Michael: a little bit. That's interesting. Yeah. in Jean's performance review, I guess outliner template, is it like, hey, number them from one to one to five, one to six, and you're not comfortable with that. You're not like, I don't wanna number, but you kind of have to see it. Like maybe you don't have to do it that way, but You know what I mean? Kind of like how good are you doing? Naomi: I know I. . I think if I had an office manager underneath me, for example, and she was the one that was like doing these, I would want her to probably do it. But I think with just such an intimate team, I feel uncomfortable doing that at this moment in time. I do think it's important to like let someone know where they need to improve. Because for example, these quarterly reviews are also to see if and when they get a raise, right? Mm-hmm. , if I'm constantly just only giving positive feedback and then suddenly I'm like, yo, you're not getting a raise. That's not gonna make any sense. . Yeah. Yeah. but if I'm, for example, say in three months, I'm like, Hey, I need you to be on time a little bit more. I'm just noticing we're having some, a lot of discussion around like your, timeliness. Mm-hmm. . And then in six months I am still noticing it. At least that's documented even though they're doing a great job and everything else. And then when it comes time to the raise, then I have it the ability to be like, you know, this is just a common theme that we've been like bringing up. So I just need to figure out how I actually wanna do it. I, I guess I'm just taking it how I personally am, and I would hate to be graded out of score of five or even 10. I think I would prefer like more specific bullet points that are just related to me, but maybe I'm just being like sensitive and Michael: need I agree. But at the same time, I think, if I were to like, okay, yeah, you're a Naomi, I'm sorry, but when it comes to like interpersonal skills or personal or whatever, I don't know. Right. Like Picking up the phone, timeliness, timing, let's just talk about that timing year or two, but here's why. Right. Kind of thing. Here's the thing, there's two ways I think you can do this. Have you heard of the sandwich compliment? Naomi: Oh, like start with a compliment about them. Yeah. Michael: Yeah. I've heard of that. And then do you know who, um, Irene Iku. Naomi: Sounds very familiar. I feel like you've brought her up Michael: before. she's been on the, on the podcast. She's, um, on Instagram, tooth life, Irene. Mm-hmm. Yeah. That's what, yeah, she's, I think she has a practice in Canada or something like that. She thinks that's, she hates that sandwich compliment. She, on the, she says, she's like, I think if you're giving enough good appreciation to your team, then you won't have a hard time saying what the heck? You're late. Right. Kind of thing. Um, but obviously in a better terminology, right. You're not gonna be like, what the heck? You're late. You know? You're gonna be like, Hey man like, is everything okay? Like, You're, you're, you're late, you know, again, this time. But I've gotten enough good feedback and appreciation from you to be like, okay, all she does is tell me negative stuff, which is not true. I don't know. Which one do you prefer to those two? Naomi: The latter. I think Irene's for sure, I think you really need to motivate your staff and I think sometimes motivation comes in positivity. I don't think it always needs to just come in what? What they need to work on. So let me just use Beatrice for example again. Mm-hmm. , she has been getting actually a lot of compliments from parents about her communication through text. people who haven't even seen us yet, they're like, Beatrice, you've been, you're so great at like your job. Thank you for communicating. This is like the first time I've ever gotten like such good communication before. And she's feeling very proud of that. Mm-hmm. . And it makes me happy that she's feeling proud. And that's one of my biggest pillars, like in this office, is like transparency and communication with my patients. So the fact that she's doing it, I couldn't be more thrilled. I constantly motivate that side of her by letting her know, I see this and I appreciate a hundred percent that you're doing a good job. At the end of the day. If she handled, for example, an insurance claim that. Has been one of our biggest pain in the butts. Mm-hmm. all I have no problem. And think it should be said like, good job, like high five, like you're doing really, really great at this. It did make it easier when I did have an issue, with her, it was a miscommunication between us. I wanted her here at the office not working from home and she like misunderstood what I had said and landed up like working from home. It was a quick fix, not a big deal. Yeah. However, when I was able to tell her, hey, let me just like restate like kind of what I expect from you, blah, blah, blah. This, these are the days I expect you to be in the office. It made it very easy for me to talk to her about it. And she knew I wasn't coming from like a bad place. She was receptive to it cuz she was like, oh, normally, like Dr. Naomi would never say this. Mm-hmm. . So, and it was received well and so. , would it also work in that manner as well? If someone was constantly critiquing me, I'm just gonna be like, let down and would wanna distance myself. So Michael: yeah. I think sometimes people feel, or back then, I feel like it used to be like that where it's like you can't always compliment them or else, you know, when they, you do give them a compliment, they're gonna be like numb to it and it's, I don't think that works like that. You know what I mean? I don't think it's like that. I think you, it it's building blocks. You're getting built, built, built. Naomi: Yeah. But you also have to be confident to actually let someone know, like when they're not doing a good job. I think that's like where a lot of this stems from. It's like that anxiety about letting someone know that they're doing something wrong. I think that one of the reasons I don't love the sandwich technique is o oftentimes when people implement it, they use that word, but. instantly negates any of the positivity that's been said either before or after. Mm-hmm. . Cause you just send me, you focus on like the meat of the sandwich, , you're just like, Ugh, they're mad at me and this butt, it doesn't even matter. It's Hey Naomi, you're nice, but . Yeah, yeah, yeah. I'm like, okay. And you can say all these different things, but I still know the technique enough to know that you're just trying to soften the blow. Yeah, Michael: I agree with you. I feel like it does that, or I've noticed what I do is I'm like, Naomi, man, like I appreciate you coming on the podcast. You know, you're a fantastic person, but you need to say more things, right? Blah, blah, blah, blah, blah, blah. But then I'm like, but you know, other than that, you're really great. So don't even worry. You know? Don't even worry about then now I just like the one thing, the negative thing. Yeah. I like even undermine that myself even more. I'm like, don't worry about that. You know? So, It's kind of um, that's weird. Naomi: It, it does undermine it. And then honestly, like if you would've just told me that right now, then I think I leave confused. I'm like, but isn't really that big of a thing cuz you just complimented me too. So . Yeah, yeah, yeah, Michael: yeah, yeah. I'm like, uh, . So it's better to just do the other thing than how what I, yeah. Yeah. What new idea. Okay. That's good. That's good to know. I also Naomi: think, I don't know if this has been something that's been talked about like with Irene, maybe I should look into it, but I think intentionality behind someone's mistake also is a big thing too. I don't know, just I'll even use dating or relationships or whatever. Mm-hmm. sometimes when like our partners like do something that irritates us, it doesn't mean that they came from a bad place. They might have no idea. They might not. They might just be going about their day and they're like, oh, I like this person, but I'm still acting as me. And then you're like, Ugh, what you just did is so annoying. Um, it doesn't mean that they did it to annoy you, it's just whatever they did was just like the wrong thing. I think that kind of goes the same in business. for example, if Beatrice like misunderstood me or did something that I don't really love, I don't think that she came from a bad place. She's not purposely like, I wanna screw you over Dr. Naomi. why would I go after her with like such judgment? Michael: No, yeah, I agree. But then let me ask you, how much of that would you tolerate where you're like, you know, that's not her intention, you know, but she keeps not maybe the same thing but different things. It's like you're just misinterpreting, or I'm misinterpreting your actions and we're not hitting the ball Naomi: here. . Well, I think it's like dating. Then you gotta break up. It's like, I love you, but our communication sucks and no matter what we're doing, it's not working. So , I just think maybe we're not suited for one another. Michael: Do you have a system for that firing Naomi: policy? Yeah, through HR for health, but I don't remember it. . Michael: Wait. HR for health Naomi 9 DRAFT: fires? Naomi: People for you or if I remember when I made the employee handbook, there was like a section about if you don't do X, Y, Z, there's like the right to it or termination or something. So they wouldn't do it for me, but they have all the paperwork and all the stuff that I would. Need to kind of go about it. But yeah, I would probably have to just be like, this is not working. It's like breaking up with a patient. They don't believe in what I'm doing. Audios. Michael: Yeah, that's true. Yeah. There has to be systems for that too. You know what I mean? Yeah. Naomi: But you know about the firing. I'm hoping it doesn't come anytime soon. never Michael: happening is open . I know, but would, would you prefer having to fire someone or someone just ghosting you? Fire you Naomi: prefer firing? Yes, 100%. I don't do well with no communication. Michael: Was it me? What happened? What's going on? Naomi: Oh my gosh. I would be questioning it like all the time. I'd be like, what did I do? What was wrong? Yeah. I'm totally the girl that like needs answers. Michael: closure. You're like, I need this closure right Naomi: now. Yes, Michael: closure. There we go. Got you. . Gotcha. Gotcha. Awesome. Okay. Uh, so then what's. Naomi: so definitely, and I think marketing is just gonna be a really big push for the next four weeks. So we're starting off March strong with like our five day local giveaway. I'm trying to get more personal, um, relationships going with gps, orthodontists, oral surgeons, pediatricians, like just in the area. I just really wanna start developing, ties with the community and that's just something I w really wanna dedicate, like my admin time and like time off to. So that's kind of like the goals for the next, next month. Yeah. Nice. Michael: Take as many like videos and pictures as you can with all that stuff. That's the key. That's gonna be it right there, you know what I mean? I think Naomi: the content is just something I'm I need to like remind myself that I have to do it. I'm also. Beatrice has also gotten to the point. She's like, I'm taking out my phone doc. I'm like, thank you, . Or I'll be like, Beatrice get out your phone. Cuz her camera's better for some reason on hers, even though we have the same iPhone, it makes no sense. But , Michael: I know the consistency with iPhones is weird, man. Naomi: But yeah, it's so annoying. Like mine is always hazy and I'm constantly having to wipe it down. Hers is like clean as a button, every single time and I'm like, what the heck? But do you Michael: think you got in the lens dirt and stuff or? No, Naomi: I, I have a gut feeling there's something wrong, but quite frankly I really wanna update my phone anyway. So maybe I'll just write it off as a business expense sometime soon. Michael: Yeah. , which one do, which one do you Naomi: have? the 11 Promax. Michael: Oh. Oh, that camera's good. I don't know why you, I know, that's Naomi: but like hers is like awesome. So I don't know. But yeah, like I think getting content's gonna be the other thing. Um, I'm just trying to really push out reels now. Someone messaged me saying I should really try to go on TikTok. She was like, it just allows you to branch out like further than just your community. So that's something I'm gonna consider. I don't know if I really want to, I had one viral video go on TikTok, and it had nothing to do with dentistry and then I got freaked out that it went viral. So I made my account private. . Michael: What was it about? It was Naomi: something so dumb. It was like about, um, there was like different sounds. It was like, uh, ambulance, gunshots, like all that stuff. Then there was like a sound of no more fan going in the background. And what it was, was just basically like New Yorkers can sleep through all these noises, but the moment the AC turns off, we all get up out of our bed. And it was just solely because I just wanted to see what TikTok was about. Yeah. I think I did it in like 2021 or something, and all of a sudden it just blew up. I think it got like a million views and then I was like, oh shoot. And then Oh yeah. Michael: Can you share it with us? Yeah. Yeah. I'll send play That'll be, yeah, yeah. Share it with us. So I was on the, literally right before this, uh, recording I was with, do you know who Dr. Simon Chart is? I don't think so. Okay. He's, um, he was telling me a little bit about, if you want, you can look him up on Instagram right now if you want, while I'm letting you know. But, um, he was telling me how he grew his, following and his patience and everything through Instagram. . But he said if he had to do it again, it'd be through TikTok. And he's like, and I know I would instantly kill on TikTok. Like, it would be, it'd be amazing. But, um, it's a whole different reach, a whole different, ballgame, like a machine. So if you want, Naomi: Well, dental, I just feel it's taking over and it's actually kind of fun because I think Instagram is all about like professionalism, making things look good. And I think Instagram is trying to make it toy with the reels. Yeah. I think the fun part about TikTok, at least when I'm enjoying like other creators, is like, , you can just go on like TikTok and you can mimic a kid just like acting up and like how you feel about it. But everyone finds humor in it because they expect TikTok to be lighthearted and mm-hmm. , I kind of wanna take advantage of that because like with kids it can be like funny, it could be horrible. It could be like, you could just like kind of make fun at it and parents could enjoy it. So my might as well, it's just like putting yourself out there is so hard sometimes and I just don't wanna be like, talked about or teased. So I, I just have to suck it up and do it. But I think you're right. Oh yeah, Michael: yeah. Him, him, yeah. Yeah. So he, he doesn't have TikTok, but he's like, if I did, if I did have to do it again, it would be on TikTok and he gave us like the reasons why. So, I don't know. It's something to think about. Something to think about. If you wanted Naomi: to go, why doesn't he go for it though? Like did he say anything about why he wouldn't just start right now? Even with a large Instagram following because he Michael: knows it will take time. . So he, he has like a family. He has some kids and then he has a wife and he has a practice. He has that business. He's running the toothpaste, right. Company. Yeah, yeah. All this other stuff. Um, and so he's like literally . Yeah. Yeah. He's like my pa Literally, I knew I would have to take some time out in order to make content for that. Right. And so that's the only reason he, I mean, he hasn't yet, I don't know if you will, but it was interestin

    The Making of SMILE & CO | SEVENTY NINE

    Play Episode Listen Later Feb 28, 2023


    Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martellhttps://www.amazon.com/Buy-Back-Your-Time-Unstuck-ebook/dp/B09Y55GLXJSubscribe on YouTube!https://www.youtube.com/channel/UCN_WFva8X0VAWLez4qGsbKA‍Thank you all for always tuning in! Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!‍Find Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.‍

    The Making of Lil' Dente | EIGHT

    Play Episode Listen Later Feb 22, 2023


    EPISODE EIGHT: MARKETING & BRANDING‍Mentions:Anagrama Branding AgencyCasey Geotz PodcastCocoFloss‍We're getting into Dr. Naomi Sedani's world!‍Follow her journey, week by week, as she creates her start-up: Lil' Dente‍Naomi is scheduled to open up her practice in February 2023... that's only a couple of weeks away!‍Listen each week to hear the raw truth and the "behind the scenes" details that not many talk about publicly when it comes to starting up a practice!‍We uncover unexpected struggles she is facing, what "life-saving" practice tips she discovered, how much everything is costing, what equipment/ companies she decides to go with and why, her vision to grow in the community, all her financials, how all of this is affecting her personal life, and everything in between!‍Naomi may need your help and advice, so please feel free to engage with each episode, share your feedback, and ask questions here:‍The Making of a Dental Start-Up Facebook Group: https://www.facebook.com/groups/1511481045554890‍The Making of a Dental Start-Up Instagram: https://www.instagram.com/themaking.of/‍Message us through our website here.‍Find Out MoreThank you for listening to this series "The Making of Smile Oasis" on The Making of a Dental Start-Up. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!‍You can also find us on Spotify now, just type in the search bar "The Making of a Dental Start-Up".‍Listen to podcasts and learn more about The Making of a Dental Start-Up on the website.‍Remember that Naomi's dental practice is being built in real time. Follow her incredible journey and message her here:‍Naomi's Facebook: https://www.facebook.com/nks7499‍Naomi's Personal Instagram: https://www.instagram.com/dr.naomisedani/‍Naomi's Practice Instagram: https://www.instagram.com/lildentesmiles/‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your start-up.

    The Making of Lil' Dente | SEVEN

    Play Episode Listen Later Feb 15, 2023


    EPISODE SEVEN: HIRING & ONBOARDING TEAM‍Mentions:Patterson DentalGene St. Louis ConsultantOpen dentalKasperUnlockThePPOMyer Briggs TestCedr SolutionsHR for HealthThe Pediatric Dental Marketing course‍We're getting into Dr. Naomi Sedani's world!‍Follow her journey, week by week, as she creates her start-up: Lil' Dente‍Naomi is scheduled to open up her practice in February 2023... that's only a couple of weeks away!‍Listen each week to hear the raw truth and the "behind the scenes" details that not many talk about publicly when it comes to starting up a practice!‍We uncover unexpected struggles she is facing, what "life-saving" practice tips she discovered, how much everything is costing, what equipment/ companies she decides to go with and why, her vision to grow in the community, all her financials, how all of this is affecting her personal life, and everything in between!‍Naomi may need your help and advice, so please feel free to engage with each episode, share your feedback, and ask questions here:‍The Making of a Dental Start-Up Facebook Group: https://www.facebook.com/groups/1511481045554890‍The Making of a Dental Start-Up Instagram: https://www.instagram.com/themaking.of/‍Message us through our website here.‍Find Out MoreThank you for listening to this series "The Making of Smile Oasis" on The Making of a Dental Start-Up. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!‍You can also find us on Spotify now, just type in the search bar "The Making of a Dental Start-Up".‍Listen to podcasts and learn more about The Making of a Dental Start-Up on the website.‍Remember that Naomi's dental practice is being built in real time. Follow her incredible journey and message her here:‍Naomi's Facebook: https://www.facebook.com/nks7499‍Naomi's Personal Instagram: https://www.instagram.com/dr.naomisedani/‍Naomi's Practice Instagram: https://www.instagram.com/lildentesmiles/‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your start-up.

    The Making of SMILE & CO | SEVENTY EIGHT

    Play Episode Listen Later Feb 7, 2023


    Thank you all for always tuning in! Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!‍Find Out MoreThank you for listening to The Making of Smile & Co. podcast. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!Subscribe: iTunes | Android | Email | RSS | MoreListen to podcasts and learn more about The Dental Marketer on the website.Remember that Ashley's revolutionary dental practice is being built in real time. Follow her incredible journey and message her through Facebook or Instagram to say hi or to ask questions about her experience. Email her at drashley@smileandcompany.com.Want your questions to be answered on the podcast?Join The Making of a Dental Startup Facebook Group to ask us absolutely any questions! Join the group, interact and ask your questions here! See you in The Making of a Dental Startup Facebook Group.‍

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