Podcast appearances and mentions of matthew luhn

In this episode, Dr. Manning shares some key takeaways from the 2025 PECAA Annual Meeting and the power of storytelling. Key takeaways:Humans are far more likely to remember details, facts, and information when they're wrapped in a story v. just shared individually. In fact, facts are up to 22x more likely to be remembered when they're wrapped into a narrative than shared individually.Humans primarily make decisions in the right hemisphere of the brain - tapping into more of the emotional creative side - and then it reaches the left hemisphere where we use logic and rational thinking to justify the decision. If we only lead with the logical and rationality with our patients, we miss the most critical aspects of their decision making process.There are multiple ways of crafting a story but two of them work really well in business - the PIxar method and the Storybrand method.Story provides extra significance and value to the products you sell. In 2009, two journalists purchased 100 random useless items for a total of $129.  They listed the items on eBay and had writers craft a story for the item itself. In the end, they were able to sell the items for more than $3,600 all due to the value a customer associated with the item due to its story.Practice Advantage Reading List** Don't miss out on an extra $10 rebate for all commercial VSP Eye Exams this year! Earn up to an additional $60,000 in 2025 just by taking great care of patients. Visit www.pecaaexamrebate.com now!**

"You have to push through that first fear barrier because it's one of those universal themes in storytelling, the fear of failure." The spark of a great story can come from the most unexpected places. In my recent conversation with Matthew Luhn, an accomplished storyteller and former Disney/Pixar creative, we talk about the magic of universal themes in storytelling, whether for film or business. Read my blog for more about our conversation.  Resources: Matthewluhnstory.com twitter.com/matthewluhn The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond by Matthew Luhn Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry  

Sully. Miguel. Mr. Incredible. Nemo. Pixar has an extensive roster of characters who instantly capture our imaginations. But getting an impactful story to fall into place comes with big challenges—ones Pixar writers have to creatively spar with every day. And sometimes, those challenges hit back. 20-year Pixar storytelling veteran Matthew Luhn takes us on his journey into the writers' room. A few curiosities you'll uncover in this episode:Why did Toy Story (and Pixar) almost get shut down?How did Matthew go from The Simpsons to Pixar?How'd the writers figure out the ending to Finding Nemo?Did You Know?Since 1995, Pixar has made $14.7 billion at the global box office.CreditsCurious State is a Quick and Dirty Tips podcast hosted and produced by Doug Fraser.Find Curious State on Twitter, Instagram, and Facebook, or subscribe to our newsletter for the latest updates.Podcast Manager - Adam Cecil Podcast and Advertising Operations Specialist - Morgan ChristiansonDigital Operations Specialist - Holly HutchingsMarketing and Publicity Assistant - Davina TomlinIntern - Brendan Picha The Quick and Dirty Tips network is a division of Macmillan Publishers in partnership with Mignon Fogarty, Inc.Have a question? Or a topic you'd like covered on the show? Maybe you just love sending emails? Whichever shoe fits, tie it on and send me a message at curious@quickanddirtytips.com.

On this episode of Come Rain or Shine, Matthew Luhn, author, storytelling consultant, and inspirational speaker joins the show to discuss his career as a filmmaker and storyteller. A former prodigy, Matthew unpacks his unorthodox career trajectory, lessons learned as an animator for Pixar, and keys to a great story. Per his experiences, while a creative storyboard involves a compelling plot, a great artist knows his audience, the limitations of his work, and the payoff of his pitch. In essence, to be an influential storyteller, one must brand alongside the entertainment and establish a beginning, middle, and end within each project. Only then can imagination and charisma connect to its target base in a powerful way. Resources:­ Website: https://matthewluhnstory.com/ Twitter: https://twitter.com/MatthewLuhn Instagram: https://www.instagram.com/matthewluhnstory/?hl=en Connect with Dan: www.dancockerell.com Instagram - https://www.instagram.com/dancockerell/ LinkedIn - https://www.linkedin.com/in/dancockerell/ Facebook - www.facebook.com/dancockerellspeaker

Matthew Luhn is one of the greatest story tellers of our time. He was the youngest EVER animator for the Simpsons, before being head hunted by none other than Steve Jobs to take a chance working for a new start up company changing the way animation movies were made. That start up company became PIXAR and Matthew wrote Toy Story, Finding Nemo, Up, Monsters Inc, and many of Pixars greatest written and received movies. This is one of my favourite conversations produced. Please enjoy. ------ This episode is brought to you by 'Days Brewing - Beer For Doing'. https://daysbrewing.com/ Use code 'TF20' for 20% off your first order.

Matthew Luhn is an author, storytelling consultant, and inspirational speaker. Matthew trains CEOs, entrepreneurs, marketing teams, and other professionals how to use the secrets of great storytelling to captivate an audience and sell a product or service. He has worked on numerous Pixar films including, Toy Story 2, Monsters Inc., Finding Nemo, Cars, Ratatouille, UP, and more. In this week's episode, you'll learn how to tell a better story, some of the best ways to leverage data in your story, and how insurance professionals can become captivating storytellers.   Key Takeaways A little bit about Matthew and how he got his start in storytelling. How can people tell a better story? There are five pillars to a good story! The key to crafting a good story or presentation is to practice. How can insurance professionals stand out from their competition? What actually makes you different in your industry? Be honest. Leverage the power of testimonials and metaphors when talking about your product. How can insurance professionals become more creative in the workplace? If people are having fun, they're going to be more creative! Want to practice being a better storyteller? Think about real-life experiences of how the company has made their life better. Why did Matthew get into inspirational speaking? How do people really do it in the entertainment world? Matthew wanted to bridge that gap and show businesses how to light people's days up. What does Matthew see the future of work headed? One of the biggest enemies of creativity and innovation is fear.   Keep Getting Better Matthewluhnstory.com Matthew on Twitter   Quotes   “Just like anything you want to get better in life, it's about practicing.”   “The other thing that makes you unique is the people.”   “When people are having fun and they enjoy where they work, they will be more creative.”

Originally recorded on YouTube Live Oct 2, 2021. Audio edited by Kiara Horowitz. Interview by Scott Wiser: A Director at Spacestation Animation and creator of 10 deeply meaningful feature film pitches. Any producers or executives interested in collaborating or funding on Scott Wiser's projects can peruse these pitches through the application at scottwiser.com/collaborate Matthew is a Pixar veteran, having worked 20 years as a story artist on so many beloved films. He is currently wrapping up directing his original short film, Sprite Fright with the Blender. He is also the author of "The Best Story Wins" you can purchase at: https://www.amazon.com/Best-Story-Win... Follow Matthew at: matthewluhnstory.com https://twitter.com/MatthewLuhn Copyright Scott Wiser LLC, 2021. All Rights Reserved.

Matthew Luhn joins the show to discuss using Pixar-style storytelling for interpretation. As discussed in previous interviews, interpreters are some of the best storytellers on the planet. Especially when integrating science, the opportunity to engage park visitors through interactive engagement has never been greater. According to Matthew, the value of stories, in part, is their ability to tie a critical message to the story itself. For instance, if you want to encourage an audience to be prepared in a certain way, integrating modern-day technology and animation can be a powerful tool to promote questions and inquiry. Connect: www.parkleaders.com Facebook - https://www.facebook.com/theparkleaders/

In this episode , Ingmar Verheij and Kees Baggerman had a conversation with Samit Halvadia about his life and career. This episode started with a conversation about what Samit learned from Matthew Luhn from Pixar about storytelling and how this can impact everyone, even in your daily routine. We then talked about Samits roles at organizations like InstallShield, AppDNA, Citrix and now Rimo3 which led to conversations on how assessing applications, its suitability and performance and its management remains a key driver for every organizations success.

Matthew Luhn, the author of The Best Story Wins, is back again for the standard three questions follow-up episode. It's always fun to see what questions my guests will come up with. Matthew had a fun take. What is one of the first movies that you saw in a theater? I'm not sure it is the first, but I will say, as a result, I still have a soft spot for Reese's Pieces and Drew Barrymore to this day. Who is your favorite voice actor? This question hits close to home, having done 1500 podcast episodes and 3 audiobooks myself. I immediately think of three individuals, one of which has a voice that can bring my granny from the kitchen. Lastly, who is the Pixar character to whom you most relate? That one is easy. Because we both have had adventurous jobs in our past, have had to figure out ways to use our abilities to help others in the background and most importantly, balance putting family first even while helping everyone else. If you have wondered about any of these questions, you will enjoy our conversation. Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Matthew Luhn, author, and writer is known for Pixar movies such as Toy Story and Cars, is sharing the importance of using stories to communicate and build a brand. Whether you are a writer or are in the business arena, you depend on stories more than you know. There is no difference between a presentation or a pitch, be it a business idea or a movie concept. You must hook your audience in the first seven seconds and have a clear takeaway for them at the end. A hook will get someone into the idea you are presenting and the takeaway will make it real to them. It isn't complicated to use a story. Every story possesses two key ingredients. First, they have a beginning, a middle, and an end. Second, there is a hero on a journey. It isn't as simple as pointing out success and achievement. The greatest hero's fail more than they succeed. Sharing obstacles makes you relatable and authentic, which enables your listener to engage in your story. It's ok to be a real person. Whether you are telling a story or making a presentation, don't just seek to entertain. Change and inspire your listeners. Resources: Matthewluhnstory.com twitter.com/matthewluhn The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond by Matthew Luhn Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Matthew Luhn is a writer and former 20 Year Pixar storyteller. Matthew has worked on popular Pixar films including the Toy Story movies, Monsters Inc, Finding Nemo, Cars, and Up.  Now, Matthew shares his storytelling secrets in the book, The Best Story Wins.  In this conversation with David Hancock and Jody Maberry, Matthew explains how you can use storytelling in a book, in a movie, or in the boardroom. 

What kind of tone do you create in your home? How do you want your kids to feel on a daily basis? Today Matthew Luhn, successful author and storyteller for 25 years, shares how Disney has found its success by understanding what people want to feel, and creating that feeling as an experience for them. What if we, as parents, could pinpoint the lifelong feeling we want to leave our kids with, and use that as our “north star” to inform the daily practices and conversations we have at home? Watch the full clip here, and learn more about Matthew Luhn on his website. Check out his book, The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond, at https://amzn.to/2Tj45lb. I'd love to know what you think, so join in on the conversation! Subscribe, leave a review, or follow PG-ish on Instagram (@pgishparenting), or you can always find me at www.pgishparenting.com.

Such an inspiring conversation with storyteller, animator, artist, and all around amazing creative, Matthew Luhn! Don't know that name? Well, you certainly know his work... From the Simpsons, to your childhood commercials, to Pixar... Matthew has had an amazing creative career. And through it all, he continuously pursued his dreams and goals while building up his skill sets along the way. Listen as he shares stories of the early years of Pixar, his random side jobs, and what he is up to today. Plus we get amazing insights into his creative process and wisdom on what matters most! Find Matthew online at matthewluhnstory.comGrab a copy of his book The Best Story WinsMade To Create is now an affiliate of Love Your Labor, a program designed to prepare you for natural child birth. If that interests you, check out their free webinar using our unique affiliate link and help out the show! Click here: Love Your Labor Affiliate Link

REFLECTION QUOTES “Life can only be understood backwards; but it must be lived forwards.” ~Søren Kierkegaard (1813-1855), Danish philosopher and theologian “We live in a broken world and we want hope. And we go to movies—we read stories—because we get to see broken people become whole. And that's the message that Jesus gives us.” ~Matthew Luhn, Pixar Story Editor and Artist “Hope is not the conviction that something will turn out well, but the certainty that something makes sense, regardless of how it turns out.” ​~Vaclav Havel (1936-2011), Czech statesmen, writer and former dissident “How can all things be worked together by God for good? The answer is at hand. It is because God's ultimate purpose is to make us like Christ. His goal is the complete restoration of the image of God in His child! So great a work demands all the resources which God finds throughout the universe, and He ransacks the possibilities of joys and sorrows in order to reproduce in us the character of Jesus.” ~Sinclair Ferguson (1948-present), Scottish minister, professor and author “Suffering and injustice that can make us bitter or dehumanized becomes an opportunity to grow in compassion and solidarity. I am convinced this is not a virtue but a grace, not something to be proud of but to be grateful for.” ~Francisco Argüelles Paz y Puente, Mexican-born activist “To believe that God must take away certain sinful affections for you to serve Him fully is self-centered at its core. You are commanded to serve Him because of who He is, not because of how you feel. The commands to kill the flesh, flee youthful lusts and take up your cross all reveal a major component of Christianity which is that you don't have to feel obedient to BE obedient.” ~Jackie Hill Perry, writer, poet and hip-hop artist SERMON PASSAGE Genesis 47 & 50 (ESV) Genesis 47 29 And when the time drew near that Israel must die, he called his son Joseph and said to him, “If now I have found favor in your sight, put your hand under my thigh and promise to deal kindly and truly with me. Do not bury me in Egypt, 30 but let me lie with my fathers. Carry me out of Egypt and bury me in their burying place.” He answered, “I will do as you have said.” 31 And he said, “Swear to me”; and he swore to him. Then Israel bowed himself upon the head of his bed. Genesis 50 15 When Joseph's brothers saw that their father was dead, they said, “It may be that Joseph will hate us and pay us back for all the evil that we did to him.” … 19 But Joseph said to them, “Do not fear, for am I in the place of God? 20 As for you, you meant evil against me, but God meant it for good, to bring it about that many people should be kept alive, as they are today. 21 So do not fear; I will provide for you and your little ones.” Thus he comforted them and spoke kindly to them. 22 So Joseph remained in Egypt, he and his father's house. Joseph lived 110 years. 23 And Joseph saw Ephraim's children of the third generation. The children also of Machir the son of Manasseh were counted as Joseph's own. 24 And Joseph said to his brothers, “I am about to die, but God will visit you and bring you up out of this land to the land that he swore to Abraham, to Isaac, and to Jacob.” 25 Then Joseph made the sons of Israel swear, saying, “God will surely visit you, and you shall carry up my bones from here.” 26 So Joseph died, being 110 years old. They embalmed him, and he was put in a coffin in Egypt.

Stories are powerful.  They improve our learning.  They help us to understand and remember things and events we may not ordinarily not remember.  Stories affect our brain chemistry, they manufacture emotions that help us relate not only to the parts of the story, but also to the person telling the story. Matthew Luhn joins A New Direction with his latest book The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond.    Matthew is known for being the youngest animator for the ever popular Simpson's TV show.  He also was part of the beginning of Pixar and helped developed the stories for Toy Story movies, Finding Nemo, Monsters University, Cars, and more!  In this episode of A New Direction Matthew walks us through how creating a story can transform your business and you. Matthew even shares a personal story of how he was able to use a story to leverage keeping the family toy store in a prime location in San Francisco.  The Best Story Wins is a great read, not long but as Matt describes it contains all "the nuts and bolts" you need to create a great story, develop characters, defeat your villains and create your own heroes!  Matthew and I even discuss how authentic story telling can lead to trust in your business.  You don't want to miss it! Thank you to our sponsors Enlign Business Brokers and Advisors, known through the world as the leading experts in helping you sell your business find out why literally thousands of people have used Enlign Business Brokers and Advisors to sell their business or buy one.  Learn more by going to www.ENLIGN.com Thank you to Linda Craft & Team, REALTORS  located in the greater Raleigh, Durham, Chapel Hill, Research Triangle Park Area, they can help you find the best real estate expert anywhere in the world to help you sell or buy your next home.  Discover why they are know for their Legendary Customer Service by going to www.LindaCraft.com. This week's t-shirt shout out goes to The Stockyard Cafe.  Located at 636 East 1st Street in Wahoo, Nebraska.  The Stockyard Cafe is know for their great breakfasts, interesting conversations and a great cup of coffee.  If you are any where near the area, it is a must stop to get yourself an old fashioned delicious country breakfast.

Gret Glyer discusses how you can increase your persuasion power by telling compelling stories.   You'll Learn: Why stories succeed where statistics fail What makes a story compelling How storytelling can earn you a promotion   About Gret: Gret Glyer has helped raise over a million dollars through storytelling. He is the CEO of DonorSee, the platform that shows you that your money is helping real people in need with personalized video updates. From 2013 to 2016, Glyer lived with the world’s poorest people in Malawi, Africa where he built more than 150 houses for the homeless and crowdfunded $100,000 to build a girls’ school in rural Malawi. Glyer has been featured in USA Today, National Review, HuffPo, Acton Institute and is a TEDx Speaker. He is currently fundraising for his first ever book on Kickstarter called, If The Poor Were Next Door.   Items mentioned in the show: Gret’s Organization: DonorSee Gret’s Kickstarter: “If The Poor Were Next Door” Gret’s TEDx talk: How to Wake Up Tomorrow Morning Like a Billionaire Person: Scott Harrison TV Show: Lost  TV Show: Game of Thrones TV Show: Breaking Bad Movie: A Quiet Place Movie: Les Miserables Book: Les Miserables by Victor Hugo Previous episode: Episode 403: Hollywood Secrets for Effective Business Storytelling with Matthew Luhn   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep400

REFLECTION QUOTES “We live in a broken world and we want hope. And we go to movies—we read stories—because we get to see broken people become whole. And that's the message that Jesus gives us.” ~Matthew Luhn, story editor and artist for Pixar and The Simpsons “For all of us have a basic, intuitive feeling that once we were whole and well; at ease, at home in the world, totally united with the grounds of our being; and that then we lost this primal, happy, innocent state, and fell into our present sickness and suffering. We had something of infinite beauty and preciousness – and we lost it; we spend our lives searching for what we have lost; and one day, perhaps, we will suddenly find it.” ~Oliver Sacks, British-American neurologist at NYU School of Medicine, in his 1973 book Awakenings “Behind the debris of our self-styled, sullen supermen, there stands the gigantic figure of one person because of whom, by whom, in whom, and through whom alone mankind might still have hope: the person of Jesus Christ.” ~G.K. Chesterton (1874-1936), English writer “In Jesus Christ the reality of God entered into the reality of this world…. Henceforth one can speak neither of God nor of the world without speaking of Jesus Christ. All concepts of reality which do not take account of Him are abstractions.” ~Dietrich Bonhoeffer (1906-1945), German theologian and pastor, executed for his opposition to the Nazis “The American Jesus is more a pawn than a king, pushed around in a complex game of cultural (and countercultural) chess, sacrificed here for this cause and there for another.” ~Dr. Stephen Prothero, professor at Boston University “…no single piece of our…world is to be hermetically sealed off from the rest, and there is not a square inch in the whole domain of our human existence over which Christ, who is Sovereign over all, does not cry: ‘Mine!'” ~Abraham Kuyper (1837-1920), Dutch theologian and statesman SERMON PASSAGE Colossians 1:13-23 & 3:23-24 (ESV) Colossians 1 13 He has delivered us from the domain of darkness and transferred us to the kingdom of his beloved Son, 14 in whom we have redemption, the forgiveness of sins. 15 He is the image of the invisible God, the firstborn of all creation. 16 For by him all things were created, in heaven and on earth, visible and invisible, whether thrones or dominions or rulers or authorities—all things were created through him and for him. 17 And he is before all things, and in him all things hold together. 18 And he is the head of the body, the church. He is the beginning, the firstborn from the dead, that in everything he might be preeminent. 19 For in him all the fullness of God was pleased to dwell, 20 and through him to reconcile to himself all things, whether on earth or in heaven, making peace by the blood of his cross. 21 And you, who once were alienated and hostile in mind, doing evil deeds, 22 he has now reconciled in his body of flesh by his death, in order to present you holy and blameless and above reproach before him, 23 if indeed you continue in the faith, stable and steadfast, not shifting from the hope of the gospel that you heard, which has been proclaimed in all creation under heaven, and of which I, Paul, became a minister. Colossians 3 23 Whatever you do, work heartily, as for the Lord and not for men, 24 knowing that from the Lord you will receive the inheritance as your reward. You are serving the Lord Christ.

Matthew Luhn is a writer, story branding consultant, and keynote speaker with over 25 years' experience at Pixar Animation Studios, with story credits including the Toy Story and Monsters, Inc. franchises, Finding Nemo, UP, Cars, and Ratatouille. Alongside his work in Hollywood, Luhn trains CEOs, marketing teams, directors, and professionals on how to craft stories for Fortune 500 companies, Academy Award-winning movies, and corporate brands grossing billions of dollars worldwide, advice he's packed into his new book, The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond. “don't be clever but be honest, the vulnerable. This applies for you if you are a writer being that… Write what you know, write things that you are passionate about… and the same thing goes with any kind of business, for any entrepreneur, don't be clever but create things, work on things, build things that you are sincerely passionate about. It's going to be more honest and truthful. But it does mean that there is an element of vulnerability in there, it means really thinking about what you are passionate about in life, pursuing it even if you do not know you will be able to make a living from it yet. But I really think that the best creators, the best innovators that have lived are ones that have taken chances, that have pursued their passion and it's worked for them”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-6T7

Movie story consultant Matthew Luhn shares the key principles and approaches for making compelling, emotionally-resonant stories--even if you’ve got a “boring” work topic   You'll Learn: Two story elements that keep an audience hooked The three key flavors of emotion The universal six story themes   About Matthew: Matthew Luhn is a writer, story branding consultant, and keynote speaker with over 25 years’ experience at Pixar Animation Studios, with story credits including the Toy Story and Monsters, Inc. franchises, Finding Nemo, UP, Cars, and Ratatouille. Alongside his work in Hollywood, Luhn trains CEOs, marketing teams, directors, and professionals on how to craft stories for Fortune 500 companies, Academy Award-winning movies, and corporate brands grossing billions of dollars worldwide, advice he’s packed into his new book, The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond. To learn more, visit matthewluhnstory.com.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep403

Episode 34 of A New Direction is totally focused on you and your mission. How are you right now in the four areas of your life? The physical, the mental, the emotional, and the spiritual? Matthew Luhn wrote a book entitled "The Best Story Wins" in his book he makes a statement that I pose to you as a question. The statement is in Jay Izso paraphrase, "Your mission statement should be felt not just said". So we ask the question of our audience, "what is your mission", "is it something that you just say, or is it felt by others", and "what do you need to do to change it"? Guests interacted from my Facebook Live channel like we do every Thursday at 2 pm EST. We get some great interaction and generate some great questions and ideas. www.enlign.com As we say every week, thank you to our sponsor partner Enlign Business Brokers and Advisors. We certainly appreciate them and as I ask you every week please let them know you heard them on A New Direction with Jay Izso. ENLIGN Business Brokers and Advisors have helped literally thousands of clients in the sale and purchase of businesses. When it's time to sell your business contact the professionals at ENLIGN Business Brokers and Advisors. Learn more online at ENLIGN.com

190324 Matthew Luhn - The Best Story Wins by Richard Dugan

This episode, we talk with Matthew Luhn about how storytelling can change the way we think (and talk) about our company, culture, and brand. Matthew shares lessons on storytelling from his new book, The Best Story Wins: How to Leverage Hollywood and Pixar's Storytelling for Business and Beyond, and Andrew confesses a controversial opinion.   Guest: Matthew Luhn  Host: Andrew Scarcella

Kathryn interviews activist Jen Epstein, author of “Don't Get Too Excited: It's Just About a Pair of Shoes and Other Laments From My Life”. As a child Epstein worried that she would swallow her uvula and choke to death. Then she worried high-voltage wires would get her. Eventually she was diagnosed with obsessive compulsive disorder. Whether pondering motherhood or refusing to drink ice water abroad, Epstein exposes her inner demons with distinctive style and themes of universal appeal. Kathryn also interviews award-winning Pixar artist Matthew Luhn, author of “The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond”. How can companies compete when they only have a sliver of a second to move in? The secret is to hook ‘em with a great story. Luhn translates 25 years of successful storytelling — woven throughout his 10 blockbuster Pixar films – into fresh insights that help business minds reach audiences, captivate customers, and grow their businesses.

Kathryn interviews activist Jen Epstein, author of “Don't Get Too Excited: It's Just About a Pair of Shoes and Other Laments From My Life”. As a child Epstein worried that she would swallow her uvula and choke to death. Then she worried high-voltage wires would get her. Eventually she was diagnosed with obsessive compulsive disorder. Whether pondering motherhood or refusing to drink ice water abroad, Epstein exposes her inner demons with distinctive style and themes of universal appeal. Kathryn also interviews award-winning Pixar artist Matthew Luhn, author of “The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond”. How can companies compete when they only have a sliver of a second to move in? The secret is to hook ‘em with a great story. Luhn translates 25 years of successful storytelling — woven throughout his 10 blockbuster Pixar films – into fresh insights that help business minds reach audiences, captivate customers, and grow their businesses.

Walking into a darkened theater, settling in for a great movie, you expect to be moved. You expect to join the rest of the audience for an emotional roller coaster ride. You might even expect to learn a little something about yourself and your relationship to the world around you along the way. All of this happens thanks to the craft and skill of creators like our guest today. With their deep understanding of how we process symbols and archetypes, they’re able to take us on this journey make us feel rewarded for their gentle — albeit intentional — manipulation. Former Pixar story artist Matthew Luhn believes the same craft and skill that he honed over 25 years telling stories for Pixar and The Simpsons can be put to work for the rest of us. For Matthew, anyone seeking to inspire movement and change can do just that with a little study and practice in the power of the narrative. He makes his case in his new book The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond, and he joins us today to talk about story, disruption, and challenging norms. Links & Notes Matthew Luhn Buy the Book Watch Creating a Feeling | Matthew Luhn | TEDxUCSB

In this MarTech Interview, Adam and I share the podcast with Emarsys Head of Content, Lindsay Tjepkema. Lindsay is a leader in the MarTech industry and her podcast, Marketer + Machine, has skyrocketed in popularity. The Content Experience conference from Uberflip (CONEX) was absolutely incredible. I've never seen a more intimate setting with so many of today's greatest marketing speakers. It was fantastic - everyone was accessible and totally brought their best presentations. Not to mention a Family Feud style game show! Speakers included Omar Johnson, Matthew Luhn, Sean Stanleigh, Chris Moody, Seth Lieberman, John Common, Moira Van Den Akker, Tyler Ryll, Lisa Kenney, Nnamdi Nwoke, Brandi Smith, Nicole Dinicola, David Cardiel, Marta Montero, Daniel Day, Nate Dame, Anna Hrach, Rosilyn Rayborn, Matthew Margy, Sangram Vajre, Laura Ramos, Yoav Schwartz, Page Gerber, Ed Breault, Melanie Chapman, Jenn Kloc, Lisa Kenney, Kara Widdison, Amy Landino, Scott Stratten, Randy Frisch, Scott Stratten, Tamsen Webster, Caitlin Angeloff, Marcus Sheridan, Carlos Abler, Joe Coleman, Andrew Davis, Nate Skinner. And most of the conference was MC'd by the amazing Jay Baer. If there was a central theme to the last day of the conference, it was to inspire content developers to stop doing what everyone else does and bring innovation and creativity to your craft. Special Guests: Adam Small and Lindsay Tjepkema.

好莱坞从时代的角度看艺术，这里是磨时艺见。好莱坞的电影塑造过许多英雄角色，比如蜘蛛侠、钢铁侠、超人等角色都具有非常高的人气。那么，好莱坞是如何塑造出这些大受追捧的角色呢？对此，动画电影公司皮克斯的故事总监马修·卢恩（Matthew Luhn）在一次演讲中，就分享了塑造出高人气英雄角色的三个技巧。超级英雄一，做一件善事。马修·卢恩表示，好莱坞电影在前十几分钟内，一般会设置人物帮助弱小的情节，以此激发观众的好感，而这种善举情节也被称为“拯救小猫咪（save the cat）”。比如，在电影《阿拉丁》里，傲慢自大的阿拉丁在吃东西的时候，将食物分给两个饥饿的孤儿，这种设定就让观众知道阿拉丁也是一个善良的人。《阿拉丁》剧照二，表现得像个孩子。马修·卢恩说，让英雄分享他们年轻时的故事，容易让观众联系到自己，从而增加好感度。在皮克斯的动画电影中，编剧还会对这个技巧进行强化处理，将人物设定为孤儿。这样一来，当人物分享自己小时候的故事时，就意味着他打开心扉，展现出自己的脆弱，从而让人物显得更加丰满。皮克斯动画三，扮演弱者。因为每个人在生命中的某些时刻也会把自己看成是弱者，所以，当角色身处在弱者的位置时，就容易激发观众的同情和共鸣。比如，电影《美食总动员》的主角是一只想当厨师却处处受到阻碍的老鼠，这种设定会让观众认为小老鼠是弱者，从而选择支持它。《美食总动员》剧照简而言之，做一件善事、表现得像个孩子以及扮演弱者，这就是马修·卢恩关于如何塑造高人气英雄角色的三个建议。以上内容由磨时艺见整理，希望对你有所启发。磨时艺见，每晚9点，准时更新！

Last month, I had the opportunity to have my perspective tested. As someone that works in higher education, you might think that’s not much of a novelty. On the contrary — none of us is immune to cemented positions and calcified opinions. The NACUBO 2018 Annual Meeting was a chance for me to face some of my own, and I walked away with three experiences I wanted to share this week. W. Kamau Bell opened his keynote explaining that he’d been asked not to swear. As a comedian, he’s accustomed to speaking out in the face of controversy and speaking truth to cultural power. His pledge to us was clear: If I do my job right, he told us, I will provoke you, and hopefully not offend. That line, he said, is different for each of you. And push that line he certainly did. Over the course of his talk, he tackled race and class. With the majority of the audience being white, he asked us to question our role as those with privilege and even if we’re doing the right thing, is doing the right thing quietly enough? Does a silent majority truly provoke positive action and outcomes? Lesson One: We need to be provoking more. Even if our provocation leads to discomfort, the outcome of facing that discomfort leads to substantial change. I am a big Pixar fan. Not just the films, mind you, but the company, leadership, and culture all conjure up best-in-class contributions to me. In my conversation with former story lead Matthew Luhn, I learned something new about the act and art of storytelling I didn’t anticipate. According to Luhn, we can create stronger stories by focusing on character. To demonstrate, he walked us through the emotional rollercoaster of one of the films he worked on at Pixar, Up. In so doing, he showed the power of using character as a vehicle for personal transformation, and deftly paralleled this tale of fiction to the stories we’re trying to tell of our institutions. Lesson Two: Great stories promise to change the lives of the protagonists we imagine ourselves to be. We can generate a stronger emotional connection to our institutions and our initiatives with an increased focus on that character. Finally, Jane Fonda. She’s just turned 80, and the message she brought to the NACUBO stage was one about a more personal transformation over time: the third act. According to Fonda, we are now living an average of 34 years longer than our grandparents. With all this time, how are we doing at embracing this “third act” of our lives? The change message here is terrific; we can change our brains. With practice, we can embrace new ideas and contribute enthusiastically far outside the commonly accepted rules of retirement. We can shift the negative stories of our past and forge new connections to how we want to show up in the world. Fonda calls on us to do a life review, to use this third act to finish the job of becoming who we’re supposed to be. Lesson Three: In my experience, we drastically underestimate our ability to change over the long arc of our careers, and to use our knowledge to drive future change and contribute fully to every initiative in our institutions and beyond — no matter our chronological age.

Matthew Luhn is a 20 year Pixar veteran, who worked on some of their biggest films including Up, Finding Nemo, Toy Story, Monster’s Inc, Cars and so many others. He began as an animator, but most of his career at Pixar was in the key role of Story Supervisor. He now spends his time as a branding consultant, a creative writing instructor and a workshop leader. During this conversation you'll learn about Matthew's journey to Pixar, how to bounce back from failure and how to create space for your best creative work. Learn more about STORY at www.storygatherings.com. Learn more about our members-only platform STORY Craft at STORYCraft.co.

My guest on this podcast episode, Matthew Luhn, worked for over twenty years at Pixar - helping create the stories for some of the most successful animated films in history: including Toy Story, Monsters Inc., Cars, UP, and Finding Nemo.  Today, he is a keynote speaker and consultant to some of most influential businesses and brands in the world like Apple, Charles Schwab, Google, Adidas, Disney and many others.  These companies contact him when they want to know how to inspire creativity and innovation internally as well as how to make better connections with their customers. Matthew’s unique story creation experience with Pixar, Industrial Light and Magic (ILM), and The Simpsons, along with his anybody can succeed attitude, make his “Story for Business” seminars and workshops a sought after experience.       Fostering Creativity  With his father’s encouragement, Matthew attended the California Institute of the Arts instead of running the family’s popular toy store business. His father exposed him to obscure animation festivals and enriched him with a “there is no such thing as failing” attitude. At CalArts, he focused on learning everything he could. His first-year final was a short film, which got the attention of the creators of the Simpsons. They offered him a job as an animator but while working there he realized what he really loved was making people feel something. So, he went back to CalArts to study story creation. His second student film caught the interest a small company named Pixar. He had seen some of Pixar’s animated shorts and was anxious to say yes to a job offer from them working on what was going to be with the first CGI feature-length animated movie, Toy Story. At the time, he did not realize he had agreed to a job as an animator even though his heart was in story creation. Disney decided to put the project on hold for a few months, so Matthew started freelancing doing storyboard work. When Pixar contacted him again they offered him a position on the story team and he never looked back.         How the Power of Story is Helping Businesses Matthew is enjoying this second chapter of his life story by sharing his experience. He shares the tips and techniques of creating a great story with marketing organizations who benefit by using a story to make their customers feel something. Business leaders use his teachings to create a culture which inspires creativity and innovation and how to use collected data to make better connections with their audiences.      Creative Business Culture Matthew learned a lot working on the Simpsons and at ILM in the early part of his career, and, of course, being at Pixar for over 20 years.  He says that in those environments, they didn’t set out to create a “creative culture” per se, they just allowed people to be themselves, have fun, and create - without too much pressure or stress.  He believes that some of the things his dad taught him as a kid are the key elements in allowing creativity to flow organically in business.      What does Bring Your Whole Self to Work Mean to Matthew? Matthew says that being true to himself and the people he works while knowing that it is ok to fail is what bringing your whole self to work means to him.   Quote “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”- Steve Jobs   Resources: Mike Robbins Website Mike Robbins on Facebook Mike Robbins on Twitter Mike Robbins Speaker Page Matthew Luhn Story Matthew Luhn on Twitter

Pixar's story supervisor Matthew Luhn, National Theatre's head of digital development Toby Coffey and virtual reality director Oscar Raby give their view on the storytelling techniques.

Matthew Luhn is an accomplished storyteller, instructor, story consultant, and keynote speaker with over 20 years' experience creating stories and characters at Pixar Animation Studios. Along with working at Pixar, Matthew has been training CEO’s, Directors, and other professionals how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films and TV shows currently in development. For complete show notes go to JellyMarketing.com/blog/podcast

As part of Judson's annual film festival, Imago, Matthew Luhn, former Artist and Animator for Pixar, tells us about his journey of becoming a Pixar animator and how Christ met him in the midst of it.

REFLECTION QUOTES “For all of us have a basic, intuitive feeling that once we were whole and well; at ease, at home in the world, totally united with the grounds of our being; and that then we lost this primal, happy, innocent state, and fell into our present sickness and suffering. We had something of infinite beauty and preciousness – and we lost it; we spend our lives searching for what we have lost; and one day, perhaps, we will suddenly find it.” ~Oliver Sacks, British-American neurologist at NYU School of Medicine, in his 1973 book Awakenings “Behind the debris of our self-styled, sullen supermen, there stands the gigantic figure of one person because of whom, by whom, in whom, and through whom alone mankind might still have hope: the person of Jesus Christ.” ~G.K. Chesterton (1874-1936), English writer “In Jesus Christ the reality of God entered into the reality of this world…. Henceforth one can speak neither of God nor of the world without speaking of Jesus Christ. All concepts of reality which do not take account of Him are abstractions.” ~Dietrich Bonhoeffer (1906-1945), German theologian and pastor, executed for his opposition to the Nazis “The American Jesus is more a pawn than a king, pushed around in a complex game of cultural (and countercultural) chess, sacrificed here for this cause and there for another.” ~Dr. Stephen Prothero, professor at Boston University “The business of the poet and novelist is to show the sorriness underlying the grandest things, and the grandeur underlying the sorriest things.” ~Thomas Hardy (1840-1928), English novelist, poet, and short-story writer “We live in a broken world and we want hope. And we go to movies—we read stories—because we get to see broken people become whole. And that's the message that Jesus gives us.” ~Matthew Luhn, Pixar Story Editor and Artist SERMON PASSAGE Colossians 1:13-23 13 He has delivered us from the domain of darkness and transferred us to the kingdom of his beloved Son, 14 in whom we have redemption, the forgiveness of sins. 15 He is the image of the invisible God, the firstborn of all creation. 16 For by him all things were created, in heaven and on earth, visible and invisible, whether thrones or dominions or rulers or authorities—all things were created through him and for him. 17 And he is before all things, and in him all things hold together. 18 And he is the head of the body, the church. He is the beginning, the firstborn from the dead, that in everything he might be preeminent. 19For in him all the fullness of God was pleased to dwell, 20 and through him to reconcile to himself all things, whether on earth or in heaven, making peace by the blood of his cross. 21 And you, who once were alienated and hostile in mind, doing evil deeds, 22 he has now reconciled in his body of flesh by his death, in order to present you holy and blameless and above reproach before him, 23 if indeed you continue in the faith, stable and steadfast, not shifting from the hope of the gospel that you heard, which has been proclaimed in all creation under heaven, and of which I, Paul, became a minister.

REFLECTION QUOTES “There is no process of amalgamation by which opinions, wrong individually, can become right merely by their multitude.” ~John Ruskin (1819-1900), English art critic, artist, and author “We live in a broken world and we want hope. And we go to movies—we read stories—because we get to see broken people become whole. And that's the message that Jesus gives us.” ~Matthew Luhn, Pixar Story Editor and Artist “ . . . no single piece of our mental world is to be hermetically sealed off from the rest, and there is not a square inch in the whole domain of our human existence over which Christ, who is Sovereign over all, does not cry: ‘Mine!'” ~Abraham Kuyper (1837-1920), Dutch theologian and statesman “Jesus did not come with sword in hand but with nails in hand. Not to bring judgment but to bear judgment.” ~Edmund Clowney (1917-2005), Presbyterian theologian “The sermon which does not lead to Christ, or of which Jesus Christ is not the top and the bottom, is a sort of sermon that will make the devils in hell laugh, but make the angels of God weep.” ~Charles Spurgeon (1834-1892), famed London preacher “The gospel is not a doctrine of the tongue, but of life. It cannot be grasped by reason and memory only, but it is fully understood when it possesses the whole soul and penetrates to the inner recesses of the heart.” ~John Calvin (1509-1564), French theologian and pastor “What binds us [as Christians]…is not common education, common race, common income levels, common politics, common nationality, common accents, common jobs, or anything else of that sort. Christians come together because they have all been loved by Jesus himself.” ~D. A. Carson, contemporary theologian and biblical scholar SERMON PASSAGE Colossians 1:1-8 (NASB) 1 Paul, an apostle of Jesus Christ by the will of God, and Timothy our brother, 2 To the saints and faithful brethren in Christ who are at Colossae: Grace to you and peace from God our Father. 3 We give thanks to God, the Father of our Lord Jesus Christ, praying always for you, 4 since we heard of your faith in Christ Jesus and the love which you have for all the saints; 5 because of the hope laid up for you in heaven, of which you previously heard in the word of truth, the gospel 6 which has come to you, just as in all the world also it is constantly bearing fruit and increasing, even as it has been doing in you also since the day you heard of it and understood the grace of God in truth; 7 just as you learned it from Epaphras, our beloved fellow bond-servant, who is a faithful servant of Christ on our behalf, 8 and he also informed us of your love in the Spirit. Colossians 4:12-16 (NASB) 12 Epaphras, who is one of your number, a bondslave of Jesus Christ, sends you his greetings, always laboring earnestly for you in his prayers, that you may stand perfect and fully assured in all the will of God. 13 For I testify for him that he has a deep concern for you and for those who are in Laodicea and Hierapolis. 14 Luke, the beloved physician, sends you his greetings, and also Demas. 15 Greet the brethren who are in Laodicea and also Nympha and the church that is in her house. 16 When this letter is read among you, have it also read in the church of the Laodiceans; and you, for your part read my letter that is coming from Laodicea. Acts 19:8-10 (NASB) 8 And he entered the synagogue and continued speaking out boldly for three months, reasoning and persuading them about the kingdom of God. 9 But when some were becoming hardened and disobedient, speaking evil of the Way before the people, he withdrew from them and took away the disciples, reasoning daily in the school of Tyrannus. 10 This took place for two years, so that all who lived in Asia heard the word of the Lord, both Jews and Greeks.