Podcast appearances and mentions of melissa ben ishay

This week's episode of The PR Week podcast comes to you from PRWeek's Women of Distinction event at The Lighthouse at Pier 61 in New York City.PRWeek's associate news editor Diana Bradley and reporter Julia Walker discuss this year's Women of Distinction and Women to Watch honorees. Additionally, they give highlights from a panel held with comms execs from Wendy's, McDonald's and Merck on coping with RTO mandates as moms and a talk with Baked by Melissa CEO and cofounder Melissa Ben-Ishay.The episode also includes conversations with honorees from on and off the stage at the event. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

In this episode of The Kara Goldin Show, I sit down with Melissa Ben-Ishay, Co-Founder and CEO of Baked by Melissa, the beloved dessert brand known for its handcrafted, bite-sized cupcakes. Melissa shares her incredible journey from being fired from her job in 2008 to building a multimillion-dollar company that has sold over 400 million cupcakes, operates 13 retail locations in the NYC area, and ships nationwide.We dive into the challenges Melissa faced in the early days of her entrepreneurial journey, how she turned setbacks into opportunities, and the creative process behind Baked by Melissa's unique flavors. Melissa also opens up about the role social media has played in her success, from going viral on TikTok with her innovative recipes to building an engaged community that's passionate about her brand.If you've ever wondered how to stay ahead in a fiercely competitive industry, how customer feedback can drive innovation, or what it takes to create a brand that resonates with millions, this episode is for you. Tune in to hear Melissa's story and gain insights into the mindset and strategies that have made Baked by Melissa a household name.Now on The Kara Goldin Show! Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks. To learn more about Melissa Ben-Ishay and Baked by Melissa:https://www.instagram.com/melissabenishay/https://www.instagram.com/bakedbymelissa/https://www.tiktok.com/@melissabenishayhttps://www.tiktok.com/@bakedbymelissahttps://www.linkedin.com/in/melissa-ben-ishay-65a0a75/https://www.bakedbymelissa.com/ Sponsored By:Range Rover Sport - The Range Rover Sport is your perfect ride. Visit LandRoverUSA.com and check it out.Open Phone - OpenPhone is offering 20% off your first 6 months! Just go to OpenPhone.com/KaraGoldinDeleteMe - Get 20% off your DeleteMe plan by texting GOLDIN to 64000 Check out our website to view this episode's show notes: https://karagoldin.com/podcast/647

Baked by Melissa Founder and CEO Melissa Ben-Ishay discusses outlook for baked goods sales on Valentine's Day. She speaks with Bloomberg's Scarlet Fu. See omnystudio.com/listener for privacy information.

Get ready for a deliciously inspiring episode of Barely Filtered! This week, we welcome the visionary behind the mini cupcake sensation, Melissa Ben-Ishay, co-founder and CEO of Baked by Melissa. Melissa's journey is as sweet as her cupcakes. After a career pivot from assistant media planner to baking entrepreneur, she turned a chance firing into a mouthwatering success story. In this episode, Melissa shares the story of how she followed her dreams, the serendipitous events that led to the creation of Baked by Melissa, and her unique food philosophy: finding joy in everyday indulgences. Whether you're a cupcake connoisseur or just love a good success story, you won't want to miss this candid conversation about passion, persistence, and the sweet side of life.Tune in for a behind-the-scenes look at how Melissa makes every day a little bit sweeter, and find out how you can embrace the philosophy of enjoying dessert daily, just like she does!Most people agree: their dating profile doesn't give a full sense of who theyare as a person. Sign of up for eHarmony and get who gets you. Don't miss out on 24 hour fresh breath! Find SmartMouth at CVS, Walgreens, and Walmartor visit www.smartmouth.com/barely to snag a special discount on your next SmartMouth purchase. Your mouth will thank you! Let getting dressed be one less thing to worry about! Find your new uniform at jennikayne.com. Our listeners get 15% off your first order when you use code BARELYFILTERED15 at checkout. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With so many changes happening across the digital marketing landscape, sometimes the best strategy is to have no strategy at all — at least when it comes to social media, according Melissa Ben-Ishay, co-founder and CEO of dessert company Baked By Melissa. Instead, Ben-Ishay props her phone up on her kitchen counter at least once a week, where she walks her TikTok followers through everything from how to make crispy rice to gnocchi, and, of course, a catalog of desserts. Ben-Ishay is one of many founders-turned-influencers who are navigating the booming influencer marketing space and putting a face to their brands to more authentically connect with followers. The founder-influencer pipeline is standard at this point, and perhaps the trend is most commonplace in the small- to medium-sized business and direct-to-consumer brand spaces, where founders are cranking out content to keep up with the likes of influencers who are launching their own brands. In this episode of the Digiday Podcast, Ben-Ishay talks about being a founder-influencer, and shares her thoughts on the ever-looming TikTok ban and why Baked by Melissa's social strategy is no strategy at all.

Episode 52: On this episode of The Shift, Christie (@quotesbychristie) speaks with Melissa Ben-Ishay, CEO and creator of Baked by Melissa - those colorful, cute, bite-sized cupcakes that are so yummy - and cookbook author. Melissa talks about why she loves change, shares the secret to her strong internal motivation. We'll hear Melissa's message to her mother... and Christie's surprise announcement! Take a listen... ---- Links: * Baked by Melissa * I Feel That by Christina Scotch ----- Want to watch The Shift? Check us out on our YouTube channel here. Or this episode with Jessie here. ------ What is the best piece of advice you've ever received? That's what we ask on The Shift. Christina Scotch, creator of the popular Instagram account Quotes by Christie, asks celebrities, entrepreneurs, influencers, and other successful people about the words that inspired them. She finds out the quotes, mottos, mantras, and affirmations that inspired and motivated them to achieve more. Tune in to find the quote that might just shift your mindset and change your life.

In this episode of 92NY Talks, join Baked by Melissa co-founder and CEO Melissa Ben-Ishay and Queer Eye food expert Antoni Porowski as they discuss Melissa's bestselling cookbook, Come Hungry: Salads, Meals, and Sweets for People Who Live to Eat, and how savory recipes took her from cupcake entrepreneur to a social media sensation. The conversation was recorded on January 25, 2024 in front of a live audience at The 92nd Street Y, New York.

This week, Jason is joined by mother, baker, and founder of Baked by Melissa, Melissa Ben-Ishay! The New York City based entrepreneur's brand became famous for its signature bite-sized cupcakes and treats starting back in 2008. Previously working in advertising, Melissa was unexpectedly fired and decided to reinvent herself based on her passion for baking after successfully selling her cupcakes through various catering based events. She opened her first retail store in 2009. Fast forward to today and Baked by Melissa now operates 14 total locations and delivers all across the US through her online marketplace. She has also partnered with organizations such as Make A Wish, Weight Watchers, Oatly and several other non-profit organizations all across the country. Melissa gives insight to what makes her bite-size cupcakes such a success in the baking industry, what goes into the product, what her first television spot was, how she was able to finance the company with human capital, where they do all the baking, what goes into the decision to collaborate with another brand, and how COVID impacted the business. Melissa also reveals how she keeps the customer in mind, what time is the busiest for the company, what she did on the day she was fired, why she was given the opportunity to write a cookbook, and why her food philosophy is. What is the core to her business? How did Baked by Melissa get into Madison Square Garden? Melissa reveals all that and so much more in another episode you can't afford to miss!  Host: Jason Tartick Co-Host: David Arduin Audio: Declan O'Connell Guest: Baked by Melissa Stay connected with the Trading Secrets Podcast!  Instagram: @tradingsecretspodcast  Youtube: Trading Secrets Facebook: Join the Group All Access: Free 30-Day Trial Robinhood: Now through April 30th, Robinhood is even boosting every single dollar you transfer in from other retirement accounts with a 3% Match.  Go to Robinhood.com/boost to get started!

“Drunk-Ish” author Stefanie Wilder-Taylor is joining Drew to talk about her memoir. Baked by Melissa founder Melissa Ben-Ishay is joining Drew in the kitchen to make something delicious. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Ben-Ishay built her own company, Baked By Melissa, after being fired from her advertising job. What started from humble beginnings has now grown to stores in three states plus nationwide delivery. In the time since, she's expanded her reach on social media by making irresistible salads, which inspired her new book, “Come Hungry.” 

Working together within a marriage can require give and take, but imagine working in the same company too. Melissa Ben-Ishay, co-founder and CEO of Baked by Melissa, and Adi Ben-Ishay, its director of technology and innovation, met by happenstance—to be honest, it was something out of a romance novel. Now, they're married with two kids and still running Baked by Melissa. How do they make this work? We sat down with them to discuss how they met, how they support each other, and how they iron out their disagreements while raising children and working to grow their business.

In this episode, I sit down with Melissa Ben-Ishay, founder of Baked by Melissa, to discuss everything from how the famed cupcake company got its name to how Melissa still finds joy in what she does, over ten years later. Melissa shares how being fired in her early twenties kick started Baked by Melissa, how she developed her business from scratch, and why she believes attitude above all else shapes your trajectory. She also discusses the differences between her first maternity leave as a founder and her second, how she conceptualizes social media for her business, and how she remains authentic to her voice while continuing to build a brand.Key Takeaway / Points:The origin story of the “Baked by Melissa” nameHow being fired kick started Melissa's baking businessHow the bite-sized cupcake developedOn how attitude shapes your trajectoryOn being the founder of a business and taking maternity leaveOn the difference between your first maternity leave and secondHow Melissa conceptualizes social media for her businessOn remaining authentic to your voice while simultaneously building a brandOn following your intuition and doing what makes you feel goodWhere Melissa sees Baked by Melissa heading in the future and what's nextThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Shop AloMoves here and use code FFF20 in all caps for 30 days free plus an additional 20% off an annual membershipOrder AG1 and get a FREE 1 year supply Vitamin D AND 5 travel packs hereGo to greenchef.com/cameron50 and use code “cameron50” to get 50% off plus free shippingShop Vegamour here and use code CAMERON to get 20% off your first order Shop LMNT at lmnt.com/cameron and get a free sample pack with any purchaseFollow Melissa:Instagram: @bakedbymelissaTikTok: @bakedbymelissaWebsite: bakedbymelissa.comFollow me:Instagram: @cameronoaksrogersWebsite: freckledfoodie.comTikTok: @cameronoaksrogersTwitter: @freckledfoodieYoutube: Cameron Rogers / Freckled FoodiePinterest: Freckled FoodieCreative Lead: Amelie YeagerProduced by Dear Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Originally aired 6.2.21 Melissa Ben-Ishay tells Nicole Baked by Melissa's whirlwind origin story, her tips on building a team, and how she learned the language of business.

Melissa Ben-Ishay is the founder and CEO of the bite-sized-cupcake empire Baked by Melissa. Since Ben-Ishay and her partners founded the company in 2008, Baked by Melissa has sold over 250 million cupcakes, opened 14 brick-and-mortar stores, and created a thriving e-commerce business. Though Ben-Ishay always loved baking, she actually started her career in advertising, and after being let go from her role as an assistant media buyer, she went to her brother for advice. “Don't worry. It's the best thing that ever happened to you. … Go home. Bake your cupcakes. We'll start a business together,” he told her. From there, Baked by Melissa was born. Tune in to hear how Ben-Ishay continues to evolve her career, including stepping into the role of CEO of the multimillion-dollar company and her most recent pivot to TikTok sensation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're chatting with Melissa Ben-Ishay, the founder and now CEO of Baked By Melissa, a popular TikTok creator, and so much more. After getting fired from her job, Melissa went home and started baking her cupcakes. Fast-forward 15 years and Baked By Melissa is an incredibly successful business that still offers its signature product: bite-size cupcakes. What does it take to build a long-lasting brand? How does Melissa push through impostor syndrome? And how does she come up with that much content?! Honestly, she has shared a new recipe on TikTok for 600+ days in a row and has no plans to stop. Get ready for a fun (and very open) founder interview. Weekly Newsletter Sign-Up: http://bit.ly/37hqtQW Follow Career Contessa: http://bit.ly/2TMH2QP  Baked By Melissa: https://www.bakedbymelissa.com Baked By Melissa TikTok: https://www.tiktok.com/@bakedbymelissa     Episode Perks: With Zocdoc, you can find the right doctor for you, in your network and in your neighborhood. One that makes you feel like you're in good hands, you're supported, and you're heard. (zocdoc.com/contessa)     Produced by Dear Media.  

Who knew that a mutual love of the Grateful Dead could ignite the start of a cupcake empire? When Melissa Ben-Ishay made tie dye cupcakes for a fellow fan and friend, her colorful creations quickly became the dessert of choice in her circle. At her brother's urging, Melissa started baking mini cupcakes to order, and 15 years later the direct-to-consumer brand, Baked by Melissa, can be enjoyed in all 50 states. Growing slowly over time has allowed the company to expand with success. And the key to effective leadership? According to Melissa, her curiosity and openness to advice has been her number one asset. Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Follow Superwomen on Instagram. Social Media @melissabenishay @bakedbymelissa Big Ideas Learning to have the confidence to own your leadership capabilities. --- Support this podcast: https://anchor.fm/superwomen/support

On today's episode Erika sits down with the founder and CEO of Baked By Melissa, Melissa Ben-Ishay. Melissa created Baked By Melissa at 24 years old after getting laid off at Deutsch Inc. The company now has 14 locations, ships nationwide and has sold more than 100 million cupcakes. Melissa talks about how getting fired helped push her to create her business, becoming a CEO, overcoming obstacles during COVID, loving work and much more. Plus Erika dives into this week's boardroom and recaps the Barstool Invitational, Stella Blue Coffee launch and gives us a look inside Barstool's 2023 planning. And as always we answer your career questions, enjoy! (00:02:30) Melissa Ben-Ishay (00:29:17) Boardroom (00:34:14) Q&A (00:44:17) New Merch!You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/tokenceo

This week we chat with culinary and business genius, Melissa Ben-Ishay. Melissa Ben-Ishay is the founder of Baked by Melissa, the New York City-based dessert brand famous for its handcrafted, bite-size cupcakes in a wide variety of ever-changing flavors. The company ships nationwide, operates 14 stores and has sold over 150 million cupcakes. Every bite-size treat is still made by hand using only the most delicious ingredients. Melissa has been profiled in People, Forbes, Inc., Business Insider, has been featured on The Tamron Hall Show, Today Show, and more.  In October of 2017, she released her first cookbook, Cakes by Melissa, and currently serves as the company's CEO.In this episode, the pair discuss Melissa's career in advertising despite her childhood passion for baking, and how through her journey she found a way to combine all her talents and experiences. Capitalizing on the idea that people should be able to taste more flavors without a post-dessert guilt trip, she decided to do what she loved and launched Baked by Melissa in 2008. Bringing together culinary and entrepreneurship, Baked by Melissa embodies everything we love about business and passion. Conversations on childhood passion, corporate struggles, and following your dreams are just the beginning this week…Twentysomethings, get ready for an hour of inspiration where we mix business with guilt-free pleasure this week featuring Melissa Ben-Ishay!Follow Us!Melissa Ben-Ishay: @melissabenishayBaked by Melissa: @bakedbymelissaErica Wenger: @erica_wengerDear Twentysomething: @deartwentysomething

Melissa Ben-Ishay is not afraid to say it like it is, a characteristic that didn't go over well at her first job when she asked her boss why he didn't write the email himself if he had so many corrections. She knew she wasn't passionate about doing well in that role, and it showed. After she was fired, she was faced with what to do next. Melissa decided to turn toward her passion, baking. In 2008, together with her brother, they embarked on the journey to create Baked by Melissa. Love, passion, and dedication are part of the recipe Melissa has followed both in business and life. Today the company operates 14 stores and has sold over 150 million cupcakes. Every cupcake is made by hand using only the most delicious ingredients. Bite-sized flavors, gift boxes for every occasion, and custom nationwide shipping packaging ensure their treats arrive safe and fresh. Baked by Melissa has become an endlessly popular gift-giving brand across the U.S., and Melissa has one goal: to be happy and make people happy, one bite at a time. In this episode, Melissa transparently shares how she gathered the courage to take on the CEO role after eight years in the business. As the face and keeper of the brand, Melissa knows firsthand what it takes to create and maintain a strong brand and why she won't compromise on those principles. Melissa's strong work ethic and belief that your team is everything contribute to her success. She also believes in the importance of surrounding yourself with people who have the skills you don't. This episode is a refreshing breath of fresh air because Melissa is as real as they come. We also learn how she came up with her now famous Green Goddess salad with her 21 million views on TikTok and made by Lizzo!

Melissa Ben-Ishay, co-founder and CEO of Baked by Melissa, believes that “founder mentality” — doing whatever it takes to get the job done — is the cornerstone of of success. She sits down with Anthony to discuss how getting fired from her media planning job was the best thing to happen to her, why Baked by Melissa isn't simply a company that just makes cupcakes, and how to block out the naysayers. Josh Fagen, a longtime trusted advisor, also talks with Anthony about how to leverage self-awareness as a leader and how to balance knowing who you are as a leader with other people's opinions.For more from Anthony, follow him on Twitter @AnthonyNoto. *Note: Podcast contains explicit language*

The day before Melissa Ben-Ishay started her famous cupcake business Baked by Melissa, she actually got fired from her job. But she's proof that your worst moments can lead to some of your best. This week, we spoke to Melissa about how she found her confidence as she was getting started, and how she learned to embrace obstacles.   In this episode, Melissa shares… Her decision-making tactics  Her advice for people who lose their jobs How she got over her fear of cold-outreach Why the past two years were the hardest in her career The quality she looks for most when hiring 

The recipe for silver linings is a bit tricky. You can't buy the ingredients at the grocery store. In fact, you can't buy the ingredients at all. The ingredients for a silver lining are free, but it takes a long time to gather each one. Melissa Ben-Ishay is the CEO and co-founder of Baked by Melissa, a company specializing in delicious, bite-size stuffed cupcakes. In this episode of “Once Upon a Playtime,” we'll learn about how Melissa became a boss baker, why playtime with family can give children a developmental edge, and how playing with arts and crafts translates into important adult skills.

Remembering Betty White — we're looking back at her remarkable life and career. Plus, Hoda Kotb chats with Kenan Thompson about season two of NBC's “Kenan.” Also, Stephanie Ruhle is sharing the three moves you need to make to get your holiday debt under control. And, Baked By Melissa's Melissa Ben-Ishay is sharing her recipe for the viral TikTok green goddess salad.

On knowing who you are and making life sweeter. Melissa Ben-Ishay is the creator, President and Chief Product Officer of Baked by Melissa—a cupcake company known for its colorful and creative treats. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

"We're Momming Today” with Melissa Ben-Ishay, founder, President, and Chief Product Officer of Baked By Melissa. Ben-Ishay may head up a cupcake company, but as a mom of two, she knows how to get kids to eat healthy.  She shares her recipes and her story: how getting fired from a job catapulted her baking empire from her tiny Manhattan apartment into a national brand that offers everything from bite-sized cupcakes to macaroons and school-safe treats!

Melissa Ben-Ishay – Founder of Baked by Melissa   The day Melissa decided to do what she loves, everything changed. Now her New York City-based brand, Baked by Melissa, is famous for its bite-size cupcakes and other delectable desserts. She found success by taking a chance and following her delicious dream. Melissa is the CEO and Chief Product Officer of her multimillion-dollar cupcake empire, but it's important to her that she uses her creativity and business-savvy to help others. Melissa aims to empower women in business and in life. All the while she hopes to make the world a little sweeter. Today we talk about tasty treats, giving back and what it means to be a woman in business.   Follow To Dine For: Official Website: ToDineForTV.com Facebook: Facebook.com/ToDineForTV Instagram: @ToDineForTV Twitter: @KateSullivanTV Email: ToDineForTV@gmail.com   Thank You to our Sponsors! American National Insurance Spiritless - Use promo code TODINEFOR for free shipping   Follow Our Guest: Official Site: BakedByMelissa.com Facebook: Facebook.com/BakedByMelissa Instagram: @MelissaBenIshay Twitter: @BakedByMelissa

Melissa Ben-Ishay tells Nicole Baked by Melissa's whirlwind origin story, her tips on building a team, and how she learned the language of business. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

This week, Liz is joined by creator, President and Chief Product Officer of Baked By Melissa, Melissa Ben-Ishay to discuss how getting fired from her job as a media planner encouraged her to build one of the largest cupcake emporiums in the nation. Melissa describes how her family guided her to enter a line of work that she is truly passionate about, passionate enough to start her business in a tiny NYC apartment and explains the value of working with a close-knit team, gaining confidence, and juggling work with motherhood. Follow Liz on Twitter: @LizClaman

From the beginning -- the first hire, the brand values, and the initial vision of the website -- cupcake dynamo Baked by Melissa has been focused on the experience of the customer. It's part of the recipe. And with cupcakes being an emotional purchase, celebrating something happy, soothing something sad, or thanking when something is good, it's personal for both the customer and for co-founder Melissa Ben-Ishay, whose name is on the wall. Every experience a customer has reflects on Melissa herself. She joins Liliana Petrova to share how values have driven some of the most important decisions Melissa has had to make in the past 13 years, including: reacting quickly in the first moments of the pandemic; taking the risk to launch an epic and expensive customer experience campaign which both connected with customers and drove brand awareness for years to come; and, how this mompreneur had to overcome her initial reluctance to become the CEO of her own company only to find herself exactly where she should have been all along. See omnystudio.com/listener for privacy information.

Home baker turned entrepreneur and author of “The Cakes by Melissa” cookbook, Melissa Ben-Ishay found herself out of a job as a media planner. By partnering up with her brother and with a lot of moxie, a new enterprise was born, Baked by Melissa. These bite-sized cupcakes and macaroons are the pinnacle of the multi-million dollar business. Melissa's love for her cupcake empire, children and husband translates to her love of baking and cooking. We get down to the nitty gritty and asked Melissa which are the flavors that didn't fly (Caramel Apple Pop and Chocolate Banana) and we all came to a mutual consensus that cannoli must make a comeback! Hosted on Acast. See acast.com/privacy for more information.

Melissa Ben Ishay was fired from her job. She went home that night and did what she truly loved to do- she baked cupcakes. Not just a dozen... but hundreds. In that moment, Baked By Melissa was born in New York City! She not only gave herself a Second Shot at a career, but she now employs others and has a multi million dollar cupcake business. In this episode, Melissa talks about how to run a business when you have NO IDEA how to run a business, how to scale, how to market yourself when you have no funds and how she transformed her business in the middle of the pandemic. If this episode inspires you-- share it with a friend. To hear more inspiring stories, join the Second Shot facebook group, visit www.facebook.com/groups/secondshot. To connect with Baked by Melissa, visit https://www.bakedbymelissa.com

Douglas and Heather ask their vaccine questions and reveal their daughter's expectations for the holidays. Guest Melissa Ben-Ishay, Co-Founder and CEO of https://www.bakedbymelissa.com/gifts/holiday.html?mkwid=s_dc&pcrid=480725317626&pkw=bakedbymelissa&pmt=e&utm_source=google&utm_medium=cpc&utm_campaign=&gclid=CjwKCAiAz4b_BRBbEiwA5XlVVtaFtcaEUmEtmLN5OyDGPF9CpkzwCA7MT8qRNePIr4yxtz2Vo_4XThoCx3sQAvD_BwE (Baked by Melissa), shares her recipe for success in doing what she loves and scaling her miniature cupcake empire. ICYMI: Last week, listeners were asked to share their favorite hype songs. You can check out the https://open.spotify.com/user/bergerandbuns/playlist/6G7gtR0FOMlsYWz7FpkuGq?si=VFNRhcfyQvOO7ZXwrQ8Gqg (Spotify playlist here).

After turning her passion for baking into a nation-wide business success story, Melissa Ben-Ishay's journey would already be inspirational. What makes her story so extraordinary is who she built her empire alongside. Melissa runs "Baked by Melissa" with her husband and brother. Despite her proactive approach to running her company, she still finds time to raise her two daughters. In today's episode, John and Melissa get into the struggles and joys of running a business intertwined so closely with one's family and suggestions Melissa has for anyone attempting to do the same.Follow John on social media!@JohnRoa@BetweenUs_PodA Jam Street Media Production

On today's episode, Christine Lagorio-Chafkin talks to Melissa Ben-Ishay, founder and CEO of Baked by Melissa, about tiny cupcakes, combatting imposter syndrome and stepping into the role of CEO at her company.

On today's episode, Christine Lagorio-Chafkin talks to Melissa Ben-Ishay, founder and CEO of Baked by Melissa, about tiny cupcakes, combatting imposter syndrome and stepping into the role of CEO at her company. Learn more about your ad choices. Visit megaphone.fm/adchoices

Melissa Ben-Ishay is a mom, baker, and founder of Baked by Melissa, the New York City-based brand famous for its signature, bite-size cupcakes and treats.Melissa joins us (again – we're honored!) to provide an update on the company that bears her name and how COVID-19 has shaped her as a leader. If you like our […] The post Making Life Sweeter in 2020 – Melissa Ben-Ishay, CEO – Baked By Melissa appeared first on Finch Brands.

These days, the four of us co-hosts find ourselves hopping on our #TeamOfftheGram group text to yell "SOS!!" with increasing frequency. We are living in such difficult times, and there should be no shame in waving the white flag and admitting overwhelm... so why is it so hard sometimes?We're joined on today's show by Melissa Ben-Ishay, CEO of juggernaut sweets brand, Baked by Melissa cupcakes. After being fired from her advertising job back in '08 right in the midst of the recession, she decided to do something that made her feel happy rather than feeling sorry for herself. 10 years, 250 employees, 14+ retail locations, and a booming ecommerce business later, we know that Melissa - with her love of all things tie-dye & the Grateful Dead - is JUST the person we need to help us take pride in chilling the eff out in the pursuit of being our best selves!This episode is sponsored by Equilibria! Enter discount code "offthegram" for 15% off! See acast.com/privacy for privacy and opt-out information.

Melissa Ben-Ishay, Founder and Chief Product Officer of Baked by Melissa takes us on her incredible journey from fired PR professional to founder of a multi-million dollar brand with 14 stores in New York City and an even bigger e-commerce business. These bite-size cupcakes are a labor of love from Mrs. Tie-Dye herself and it shows from this enthusiastic conversation. Learn about how she got her start and what she is planning for next. Follow Melissa @melissabenishay & @bakedbymelissa and go get your hands on some magical cupcakes: bakedbymelissa.com ( http://bakedbymelissa.com/ ) Remember to follow @lastdishpodcast to stay updated on new content and what Chef Stephen & Adam are up to now.

Melissa Ben-Ishay is the founder of Baked by Melissa. When she was let go from her job, she had no idea what to do. But her brother suggested she start baking. Melissa wasn’t sure if her love for baking as a real business opportunity or just a distraction. But he encouraged her to nurture her creative instincts, and boy did it pay off. Those little colorful cupcakes ended up in the hands of some influential people, and now Baked by Melissa is arguably the most successful cupcake company in the world.

Melissa Ben-Ishay is the founder of Baked by Melissa. When she was let go from her job, she had no idea what to do. But her brother suggested she start baking. Melissa wasn’t sure if her love for baking as a real business opportunity or just a distraction. But he encouraged her to nurture her creative instincts, and boy did it pay off. Those little colorful cupcakes ended up in the hands of some influential people, and now Baked by Melissa is arguably the most successful cupcake company in the world.

An interview with Melissa Ben-Ishay how she benefited from losing her job, how she overcame her biggest obstacle as an entrepreneur, where her work ethic comes from, how she’s managed her work and personal relationships and her best career advice. Welcome to the 69th episode of 5 Questions with Dan Schawbel. As your host, my […]

On today's episode of All in the Industry®, host Shari Bayer's guest is Melissa Ben-Ishay, the founder of Baked by Melissa, the New York City-based brand famous for its handmade, bite-size cupcakes and macarons. Passionate about baking since childhood and with the idea that people should be able to taste more flavors without a post-dessert guilt trip, she decided to do what she loved and launched Baked by Melissa in 2008 after being fired from her job in advertising. Today, the company operates 14 stores and ships nationwide. Melissa currently serves as the company’s President and Chief Product Officer. In October of 2017, she released her first cookbook, Cakes by Melissa. Today's show also features Shari's PR tip, Speed Round, Industry News discussion, and Solo Dining experience at Catch Steak in NYC's Meatpacking District. Listen at Heritage Radio Network; subscribe/rate/review our show at iTunes, Stitcher or Spotify. Follow us @allindustry. Thanks for being a part of All in the Industry®! --- We also featured a fabulous H.O.S.T. bite-size cupcake mosaic by Baked by Melissa at H.O.S.T. SUMMIT + SOCIAL, our first conference for, and about, the hospitality industry, based on our podcast, which took place on Monday, January 27, 2020 at The William Vale in Williamsburg, Brooklyn, NYC. H.O.S.T. (Hospitality. Operations. Services. Technology.) featured hospitality leaders from some of our most popular episodes on intimate panels, one-on-one interviews, industry news discussions, curated lunch conversations, and more! Thanks, Baked by Melissa! For information, visit allintheindustry.com. #hostsummitsocial #host2020 #allin #allindustry #bakedbymelissaAll in the Industry is powered by Simplecast.  

Melissa Ben-Ishay took something very tiny and built it into something very big. The “tiny” is cupcakes. The “big” is Baked by Melissa, which over the last decade has grown beyond its popular storefronts into a fast growing online business,...

Melissa Ben-Ishay took something very tiny and built it into something very big. The “tiny” is cupcakes. The “big” is Baked by Melissa, which over the last decade has grown beyond its popular storefronts into a fast growing online business, with corporate gifting, events, and more. Melissa is quick to share that her attitude towards life and how she takes on challenges have been a big part of her success, and choosing personal growth over insanity has been her key inspiration. When she started baking cupcakes after losing her advertising job, it didn’t just generate an idea for a business—it illustrated Melissa’s values of being your best self, telling yourself how strong and capable you are, and loving what you do. Melissa joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her business and career, and describes her journey to success. She shares the challenges and joys of building a business with your sibling, and how you keep momentum when they move on to another opportunity; the importance of having a true leader; why you don’t send messages when you're emotional; how word of mouth and gifting have been key to the growth of Baked by Melissa; why gifting cupcakes might be a great sales strategy; Melissa’s toughest year, and special moments; how the business went rent-free in a prime location for 5 years; and, Melissa shares her superpower, and the goal of 100 million cupcakes. Plus, a surprise!

#2: In this episode, I am sitting down with Melissa Ben-Ishay. The President and Chief Product Officer of Baked By Melissa. We get to hear more of the backstory behind her famous bite-sized cupcakes, getting fired from her job, creating her dessert empire, working with family members, transitioning into motherhood, living in Hoboken and so much more. Melissa has one of the most zen and laid back perspectives on life and it was truly refreshing sitting down to chat with her. She is someone many can connect with and listening to her story and more on her family and business just makes eating each cupcake and macaroon even sweeter. For more from Melissa follow @melissabenishay, @bakedbymelissa and check out www.bakedbymelissa.comFor more from me, follow along @rachLmansfield and pre-order my cookbook, Just the Good Stuff.Thank you Simple Mills for sponsoring this episode!

We work hard… so how do we get more money? Nicole has a detailed plan to get the raise you want, Jason urges people to quit their jobs, and then cupcake queen Melissa Ben-Ishay reveals what it takes to get a raise out of her. (Hint: It’s a long process.) Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

It's true -- she’s real. There really is a Melissa at Baked by Melissa, the popular and unique New York born bakery  known for its seemingly endless varieties of tiny cupcakes— with 14 retail locations and a burgeoning ecommerce business that now outpaces the brick and mortar.  She’s a mom, a company president, and a self-described mad scientist——and rarely do you see the leader of a successful brand, much less one that has weathered the bursting of a trend bubble, who remains so in love with their business and continually creates new and exciting recipes, product concepts, and inventive marketing and partnership strategies. Melissa Ben-Ishay  shares her journey and insights with hosts Chris Hansen (IgnitionOne) and Rebecca Fitts. In this episode: How Baked by Melissa has grown and adapted from a small retail store at the tail end of the recession of 2008 to a company that has grown its reputation in retail as well as growing its e-commerce presence  Baked by Melissa’s origin as an e-commerce company operating out of Melissa’s apartment after she was fired from her marketing job, where you could PayPal Melissa and she would bake and deliver cupcakes around New York City How Melissa solved a problem she faced picking up cupcakes on her way home from work every day and turned it into an instantly recognizable brand identity, with 70% of customers having discovered Baked by Melissa through word of mouth What the future looks like for Baked by Melissa, and why they are putting a focus on e-commerce and pop-ups in the coming year The challenges of selling a product that has a relatively short shelf life span, and what the company is doing to reduce the amount of time the product spends exposed to air so customers receive their cupcakes as fresh as possible Melissa shares some upcoming cupcakes for summer 2019 How Melissa has found a balance between taking suggestions from customers and fans about what they want to see as future flavors and staying true to her own values and taste Why the tie-dye cupcake is the most popular BbM offering The importance of aesthetically pleasing cupcakes, and the thought process behind the designs and the recipes to make them as enticing as possible How Baked by Melissa is able to scale at the rate it has and still offer hand-baked cupcakes made with the best ingredients The team behind Melissa that has helped build the brand, from CEO Seth Horowitz to Ashley Shears, who has become the brand’s photographer since working with Melissa on her cookbook The three principles that customers love about Baked by Melissa, and how the future marketing and branding directions plan to emphasize that the cupcakes are handmade, in a variety of flavors, and that Melissa is a real person How Baked by Melissa is using new technologies to link the customer experience in store and online and to educate the customer in all the ways they can engage with the brand The B2B aspect of Baked by Melissa, and the high conversion rates for salespeople who send cupcakes as gifts How a gluten sensitivity during her pregnancy drove Melissa to finally work on developing a gluten-free cupcake, and the plans to develop vegan options Melissa’s passion for sustainability and protecting the environment, and how the company has refined its products and packaging to utilize less waste and to use recycled paper and plastic products to lessen their  impact on the planet  Why Melissa believes the message of her brand is to see challenges as opportunities to learn and grow, and not to fall into the trap of self-loathing and feeling defeated, and how this viewpoint is embraced and encouraged within the company Melissa shares the backstory behind their campaign to give away 100,000 cupcakes in the name of love in response to the 2016 election How Melissa leads by example as a mother to her two children, and how she tries to instill the values that have made her successful in life on to the next generation The unique opportunities and inspirations New York City offers, and why it’s the only place Baked by Melissa could  have started How Melissa met her husband, then a bartender and now her co-product developer, on the first day Baked by Melissa opened as a pickup window at Cafe Bari Plus, Melissa brings in some of her favorite Baked by Melissa offerings as well as some of her favorite snacks, and offers an insight into how she comes up with new recipes!

Melissa Ben-Ishay is a successful mom and baker. She is the founder of Baked by Melissa, the famous New York City-based brand that produces handmade, bite-size cupcakes and treats. Her passion for baking led her launching Baked by Melissa in 2008, with the idea that people should be able to taste more flavors without a post-dessert guilt trip.Today the company operates 14 stores and ships across the country. In October of 2017, she released her first cookbook, Cakes by Melissa.  She currently serves as the company's President and Chief Product Officer. Listen as Dr. Devgan and Melissa chat about all things business, beauty, and women in positions of power.

Melissa Ben-Ishay is a successful mom and baker. She is the founder of Baked by Melissa, the famous New York City-based brand that produces handmade, bite-size cupcakes and treats. Her passion for baking led her launching Baked by Melissa in 2008, with the idea that people should be able to taste more flavors without a post-dessert guilt trip.Today the company operates 14 stores and ships across the country. In October of 2017, she released her first cookbook, Cakes by Melissa. She currently serves as the company’s President and Chief Product Officer. Listen as Dr. Devgan and Melissa chat about all things business, beauty, and women in positions of power.

Aleen and Jordana are joined by Melissa Ben-Ishay, founder and president of Baked by Melissa. They start out with Melissa’s story of getting fired from her first job and immediately starting her own cupcake company. She talks about going into business with her brother and how they were able to work together to grow the brand. At 15:00 they discuss how Baked by Melissa was able to outlast other failed cupcake companies over the past decade. They also dive into some of Melissa’s cupcake testing methods and close out the show with a conversation about balancing work and family.

Today, I'm joined by my friend Melissa Ben-Ishay -- Founder of Baked by Melissa. During this interview we decode Melissa's success to reveal how important having a team is, finding the beauty within adversity, finding your passion in life, and so much more! Make sure you connect with Melissa: Instagram - https://www.instagram.com/melissabenishay/ Twitter - https://twitter.com/lillistcupcake Twitter - https://twitter.com/bakedbymelissa Facebook - http://bit.ly/MelissaBenIshayFacebook LinkedIn - http://bit.ly/MelissaBenIshayLinkedIn https://www.bakedbymelissa.com/ Find Me On Social: Instagram: https://www.instagram.com/matt_lebris/ Twitter: https://twitter.com/Matt_LeBris LinkedIn: https://www.linkedin.com/in/mlebrisnyc/ Facebook: https://www.facebook.com/TheMattLeBris/ www.mattlebris.com Rate, Subscribe and Share!

Who doesn’t love cupcakes?? But with so many places to get cupcakes, you may wonder what separates one from the rest. To answer that question, Jesse and Ben talk to Melissa Ben-Ishay of “Baked By Melissa”. She lets us in on how she sets herself apart from the other cupcake bakeries, and we hear how she grew from baking cupcakes for her friends to running a multi million dollar business. Jesse offers her advice on how to invest in a company  with perishable product, and the effectiveness of “influencer marketing”. And Ben just made a very risky and life changing move, and desperately needs Jesse’s advice. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

After getting fired from her advertising job, Melissa Ben-Ishay went home and baked some cupcakes (her go-to daily staple). Turns out this was the BEST action step she could have taken. "You can do anything and anyone who tells you otherwise is small.” - Melissa Ben-Ishay. Learn more about this episode at joychudacoff.com/53

Today we discuss our new Tito’s sponsorship (01:06), Ashton Kutcher’s run-in with a fan (1:50), Avril Lavigne’s new music (6:25), NBC’s latest show with brothers Seth and Josh Meyers (13:00), Orphan Black’s Tatiana Maslany’s new gig (17:36), and Jordan Peele’s Twilight Zone revival (23:13). Plus, “Baked By Melissa” founder Melissa Ben-Ishay joins the table to discuss a “Find the Golden Cupcake” contest (28:52).

Melissa Ben-Ishay built a brand using her superpowers. This week, we're talking about how to use your own and how to build a brand around your passion. Without getting tired of it. Cape, on.

This week’s guest puts the Melissa in Baked by Melissa. Melissa Ben-Ishay started her company when she was just 24 years old. And built it from a bite-sized storefront in Manhattan...to a nationwide e-commerce business. She talks to us about getting fired, working side-by-side with her brother, leveraging her superpowers, and all things cupcakes, of course.

When Melissa Ben-Ishay was fired from her advertising job, she turned it into an opportunity. Baked by Melissa's signature cupcakes have now sold over 100 million cupcakes, and are available at 14 retail locations. On this episode of No Limits, Melissa opens up about what it

13 retail locations and a website are just the beginning for Baked By Melissa. In this podcast we uncover how Baked by Melissa have made their core values part of their product offering, how they gave away over 150,000 cupcakes in a campaign to encourage America to "side with love" -- and how they're making decisions more personal with daily use of personas. Guests Melissa Ben-Ishay - Chief Product Officer, Baked by Melissa Seth Horowitz, CEO, Baked by Melissa Interviewer Phillip Jackson - Ecommerce Evangelist, Something Digital

In this episode, we host Melissa Ben-Ishay and Seth Horowitz of Baked by Melissa. Melissa, co-founder and chief product officer, shares her story from losing her job to building a brand out of joy and authenticity. Seth details his journey from some of the biggest brands in the world to his new post as Baked […] The post Baking Up Brands – Melissa Ben-Ishay and Seth Horowitz of Baked by Melissa appeared first on Finch Brands.

CAKES by Melissa Life Is What You Bake It By Melissa Ben-Ishay

As Beyonce tells us, if life gives you lemons, make lemonade...or cupcakes. That's exactly what Melissa Ben-Ishay did when she was fired from her advertising job in 2008. She went home, baked 250 cupcakes, and began Baked by Melissa. Melissa's bite sized cupcake empire boasts 14 locations in the New York area and ships nationally. On the episode, Sophia and Melissa discuss the pros and cons of a family business, how Melissa grew her business out of her tiny Murray Hill apartment, and what 'Baked' by Melissa really means.

As Beyonce tells us, if life gives you lemons, make lemonade...or cupcakes. That's exactly what Melissa Ben-Ishay did when she was fired from her advertising job in 2008. She went home, baked 250 cupcakes, and began Baked by Melissa. Melissa's bite sized cupcake empire boasts 14 locations in the New York area and ships nationally. On the episode, Sophia and Melissa discuss the pros and cons of a family business, how Melissa grew her business out of her tiny Murray Hill apartment, and what 'Baked' by Melissa really means.