The Marketing Madmen

Dive into the world of Mizuno Golf with Brad Burns and Chris Boshell as they explore Mizuno’s rich history, cutting-edge engineering, the evolution of golf, and the impact of The Foundry—their premium custom fitting center. From pandemic-driven golf booms to mastering your game, this episode is packed with insights that every golfer needs! Key Takeaways Mizuno’s engineering excellence dates back to 1906, rooted in innovation. The pandemic brought millions of new golfers into the sport, reshaping the market. The Foundry offers premium club fittings, accessible to all golfers, not just pros. A proper fitting can transform your game—even for beginners. Mizuno’s shift from an elite-only brand to a mass-market powerhouse is changing golf. Marketing golf gear isn’t just about product specs—it’s storytelling that drives consumer engagement. #MizunoGolf #GolfEquipment #GolfStrategy #GolfMarketing #CustomFitting #TheFoundry #GolfEvolution #SportsInnovation #GolfGrowth #NothingFeelsLikeAMizunopatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Nick teams up with SEO expert Chris Williams to break down the latest AI-driven strategies transforming digital marketing. From Google's evolving algorithms to AI-powered ad campaigns, they discuss how brands can stay ahead of the competition. Plus, they dive into how content loops between social media and websites enhance conversions, recession-proof marketing tactics, and why organic search is more crucial than ever. Key Takeaways: Google's algorithm prioritizes engaging content that keeps users on-site. SEO conversions go beyond sales—guiding users through a strategic journey boosts success. AI-driven marketing tools from Google & Microsoft will reshape search visibility. Businesses must optimize for AI-driven search habits or risk losing relevance. Live shopping could expand beyond impulse purchases into high-ticket sales. Recession-proof marketing requires prioritizing organic search and strategic bottom-of-funnel tactics. Keywords: AI marketing, SEO strategy, Google algorithm updates, digital advertising, organic search optimization, live shopping trends, content marketing, brand awareness Hashtags: #AI #MarketingStrategy #SEO #DigitalAdvertising #GoogleSEO #OrganicSearch #LiveShopping #MarketingMadmen #MarketingPodcast #Ecommercepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this special episode, Nick Constantino welcomes psychotherapist Dave Glick to explore mental health, addiction, workplace culture, and leadership. They dive into the psychology behind modern challenges, the impact of social media, and how professionals can adapt to a changing world. Whether you're navigating career transitions, hiring talent, or sharpening leadership skills, this episode offers valuable insights and actionable strategies. Key Takeaways: Addiction often stems from attachment disorders, not just substance dependency. Social media amplifies negativity, reinforcing perception-driven decision-making. Workplace toxicity is often a result of poor leadership and an over-reliance on metrics. Adaptability is crucial—pivoting smartly can lead to career success. Wisdom, emotional intelligence, and autonomy matter more than credentials in leadership. Embracing responsibility leads to real influence and long-term success. Keywords: mental health, workplace culture, addiction psychology, leadership strategies, career growth, generational workplace differences, social media impact, corporate toxicity, employee mental health, job market adaptation #MentalHealth #Leadership #WorkplaceCulture #CareerGrowth #SocialMedia #MarketingMadmen #EmployeeWellness #Psychology #GenerationalDifferences #BusinessSuccess patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Nick Constantino interviews Bob McGreevy, owner of Vital Siding Repair of Atlanta. Bob shares his journey from Massachusetts to Atlanta, where he started his vinyl siding business amidst class action lawsuits against press board siding manufacturers. He discusses his early business success, challenges in home building, and the impact of the recession on his life. Bob emphasizes the importance of self-awareness, pursuing passions, and maintaining a stress-free lifestyle. He also shares his current passion for aloe Vera farming and offers advice for young adults on investing wisely. Key Takeaways Early Business Success: Bob's entry into the Atlanta market and rapid growth in the vinyl siding industry. Challenges and Market Shifts: Transition from home builders to residential remodels and facing competition. Impact of the Recession: Financial collapse and lessons learned about managing debt and stress. Pursuing Passions: Importance of following one's passions for a fulfilling life. Aloe Vera Farming: Bob's journey into aloe Vera cultivation and its therapeutic benefits. Advice for Young Adults: Investing wisely and being patient with financial growth. #MarketingMadMen #BobMcGreevy #VinylSiding #HomeBuilding #Recession #Adversity #PursuePassions #AloeVera #FinancialAdvice #MentalHealth #WorkLifeBalance #SelfAwareness patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Andy Clement joins the Marketing Madhouse to discuss a deep career in marketing and sales—and moving from the corporate world with Kimberly-Clark into the analyst space with Gartner. Andy and Moira discuss Revenue Councils, alignment, shared sales and marketing KPIs, maturity models and human/digital engagement.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Welcome to the first episode of "Legacy of Luxury," live from Solomon Brothers Studios! Hosts Nick Constantino and Jaron Solomon kick off the series with an engaging discussion on legacy and luxury. Discover the fascinating history of the Solomon family, the evolution of diamonds, and the emotional significance of luxury purchases. Join us for an exciting journey through the world of opulence, featuring industry experts, captivating stories, and much more. Stay tuned for future episodes where we'll dive deeper into luxury cars, real estate, travel, fine dining, and more! Key Takeaways Introduction to the "Legacy of Luxury" podcast series. The history and legacy of the Solomon family in the jewelry industry. The cultural and historical significance of diamonds. The emotional and meaningful aspects of luxury purchases. Preview of future episodes covering various luxury topics. #LegacyOfLuxury, #SolomonBrothers, #DiamondHistory, #LuxuryLifestyle, #JewelryIndustry, #Opulence, #FineDining, #LuxuryCars, #RealEstate, #Travelpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In Episode 181, Nick Constantino and Trip Jobe are live from the Battery to explore the nonprofit world and the challenges it faces. Joined by Nehemiah Lamb, founder of Unique Individual Ranch, they discuss the importance of fundamental marketing and client communication skills for successful nonprofit management. Nehemiah shares his journey from working at the YMCA to starting his own organization, creating a supportive environment for neurodiverse children. The episode delves into the complexities of starting and managing a nonprofit, fundraising, sponsorship, and building a brand. Nehemiah emphasizes the need for specialized training and programs for neurodiverse populations, advocating for early intervention, collaboration, and public education to promote inclusion. Key Takeaways: Growing need for neurodiverse services. Challenges in awareness, funding, and bureaucracy. Importance of early intervention and collaboration. Effective sponsorship acquisition and community partnerships. Future plans for program expansion. Ways to support: spreading the word, donating, volunteering, and advocacy. #MarketingMadmen #Neurodiversity #EarlyIntervention #Collaboration #ProgramExpansion #CommunitySupport Meta Description: Join Nick Constantino, Trip Jobe, and Nehemiah Lamb as they discuss the growing need for neurodiverse services, the vision for creating a comprehensive support system, and ways to support these initiatives. #MarketingMadmen Focus Keyword: Neurodiversitypatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In Episode 180 of "The Marketing Madmen," Nick Constantino and Trip Jobe kick off the show with a heated PSA about driving in snow, highlighting the frustrations of navigating icy roads in Atlanta. Despite the freezing weather, the hosts are live from the Battery and ready to dive into a fascinating discussion on intellectual property. They are joined by Gar Hogan, a general partner at Tribute Management, who brings a wealth of experience from his previous career as an attorney specializing in trademark and intellectual property law. Gar shares his journey from aspiring musician to influential lawyer in the entertainment industry, shedding light on the critical role of intellectual property in music and beyond. Nick, Trip, and Gar explore the complexities of the music industry, from songwriters and performers to the impact of streaming services. They discuss how the digital revolution has flipped the industry on its head and the importance of understanding branding and trademarks in today's landscape. Gar emphasizes the need for education on intellectual property and how it shapes the entertainment world. Gar shifts the focus to Bob Seger, detailing his rise from playing at youth clubs in Detroit to becoming a rock legend. Seger's career was built on relentless touring and live performances, often in small, intimate venues. The episode concludes with insights into Seger's songwriting evolution, his influence on the music industry, and his enduring legacy. Finally, the conversation pivots to the topic of homelessness. Gar passionately explains the complexities of homelessness and the innovative solutions some cities are employing to address this pervasive issue. He highlights the significant burden on city budgets due to overcrowded jails and the high costs of emergency medical treatment for the unhoused population. Gar emphasizes that taking the criminal justice element out of homelessness and focusing on services is crucial. Key Takeaways: The importance of intellectual property in the music industry. The impact of streaming services on traditional music promotion. Bob Seger's rise to fame and songwriting evolution. The challenges posed by changing algorithms on digital platforms. The complexities and costs associated with homelessness. The effectiveness of programs like PAD (Policing Alternatives & Diversion). Hashtags: #MarketingMadmen #IntellectualProperty #MusicIndustry #BobSeger #Homelessness #SupportiveServices Meta Description: Join Nick Constantino, Trip Jobe, and Gar Hogan as they discuss intellectual property, Bob Seger's legacy, and innovative solutions to homelessness. #MarketingMadmen Focus Keyword: Music Industrypatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this episode, Nick Constantino and Tripp Jobin dive into the often overlooked yet crucial aspect of marketing: photography. They are joined by veteran photographer Mike Moon, who brings a wealth of experience from his time as a combat correspondent in the Marine Corps. Mike shares his unique journey, from capturing stories of Marines in combat to working in public relations and coordinating with Hollywood for military-related projects. Nick and Tripp explore the importance of professional photography in marketing, debunking the myth that smartphone cameras can replace high-quality cameras. They discuss the evolution of photography, the role of combat correspondents in the military, and the challenges of documenting stories in high-stakes environments. Mike provides insights into the most misunderstood aspects of the military and the critical role of public relations in shaping public perception. The conversation continues with deeper insights into Mike's career, from traditional film photography to digital, and the significance of understanding light and composition. Mike shares his experiences working on publicity stills for Discovery Channel, corporate events for BlackBerry and Oracle, and product photography for Home Depot. The discussion highlights the importance of storytelling in photography, whether in military documentation, corporate events, or weddings, and the impact of well-executed photography on marketing and branding. Key Takeaways: The importance of professional photography in marketing. The evolution of photography and its impact on storytelling. Challenges of being a combat correspondent and capturing high-stakes moments. The role of public relations in shaping military perception. Transition from traditional film to digital photography. Nuances of product and food photography. The significance of wedding photography and capturing authentic moments. Tips for selecting a skilled photographer and improving photography skills. Hashtags: #MarketingMadmen #Photography #DigitalPhotography #Storytelling #CombatCorrespondent #WeddingPhotography #PhotographyTips Meta Description: Discover the art and science of photography with insights from veteran photographer Mike Moon. Learn about professional photography in marketing, storytelling, and more. #MarketingMadmen Focus Keyword: Professional Photographypatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Description: In Episode 178, Nick welcomes Holly Wasson, the Chief Marketing Officer of Capital Investment Advisors. Holly shares her journey and experiences in the marketing world, particularly her time at Turner Broadcasting. They discuss the distinct cultures of Turner and Coca-Cola, the evolution of cable TV, and the impact of the internet and social media on marketing strategies. Holly also shares her experiences at CNN, including significant events like the Monica Lewinsky scandal and the Columbine shooting. The conversation covers the challenges of marketing in a regulated industry, the importance of showing ROI, and the significance of knowing your audience. Holly emphasizes the value of meaningful content that connects with the audience and drives engagement. Key Takeaways: Distinct cultures of Turner and Coca-Cola. The evolution of cable TV in the 90s. The impact of the internet and social media on marketing strategies. Challenges of marketing in a regulated industry. The importance of showing ROI. Knowing your audience and creating meaningful content. The significance of local actions within a global brand. Building trust and relationships in new markets. Hashtags: #MarketingMadmen #MarketingStrategies #TurnerBroadcasting #CocaCola #CableTV #SocialMediaMarketing #ROI #ContentCreation #AudienceEngagement #LocalBranding #NewMarkets #MarketingInsights Meta Description: In this episode, Nick Constantino and Holly Wasson discuss marketing strategies, challenges in regulated industries, the evolution of cable TV, and more. #MarketingMadmen Focus Keyword: Marketing Strategiespatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this episode, Moira sits down with Sharon Harris, founder of The Sharon Harris Collective and former CMO of Ascential and Jellyfish, and marketing executive with experience at Deloitte Consulting, Sirius XM, AOL and Microsoft. They dive into digital transformation, generative AI, data overload, why CMOs are under attack and generational shifts that are redefining brands. Join us for a thought-provoking conversation.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this fast-paced episode of The Marketing Madmen, hosts Trip Job and Nick Constantino sit down with Andy Christiansen—motivational speaker, TED Talk presenter, and host of The Tenacious Podcast. They delve into actionable insights on emotional intelligence, leadership, business scaling, workplace culture, and overcoming adversity. Andy shares his journey from growing up in a blue-collar Cleveland neighborhood to becoming a sought-after speaker and adjunct professor of leadership for the U.S. Air Force. Learn how to inspire purpose-driven teams, embrace vulnerability as a strength, and tackle the challenges of personal growth in today’s ever-changing world. This episode is packed with valuable takeaways for entrepreneurs, leaders, and anyone seeking to level up their life and career. Key Takeaways: How emotional intelligence (EQ) and vulnerability enhance trust and leadership in business. Strategies to scale businesses beyond the critical $1M–$10M and $10M–$25M thresholds. Building a workplace culture that values purpose, accountability, and adaptability. Personal insights on overcoming adversity, from mountain climbing to breaking barriers in business. A practical exercise to discover your life purpose in under a minute. Why continuous learning and embracing change are crucial to long-term success. Leadership, Emotional Intelligence, Scaling a Business, Workplace Culture, Motivation, Purpose, Personal Development, Andy Christiansen, Marketing Madmen Podcast, Entrepreneurship, Vulnerability, Adversity, Resilience.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Join us for an inspiring episode of Studio Stories as we dive into the remarkable journey of Andre, also known as Dres that BEATnik. Originally from Philadelphia, PA, Andre moved to Atlanta, GA in July 1995 with just $200 and a fierce determination to make a new home. Faced with challenges and setbacks, including a tough experience with an employer, Andre chose the path of independence, ensuring he'd never work under someone else's terms again. 3:08 Finding His Voice in Music5:01 Building Community in Atlanta21:53 Philanthropic Efforts and Personal Challenges24:47 Advice for Aspiring Artists Growing up surrounded by the sounds of R&B and gospel, and later embracing hip-hop as a powerful means of self-expression, Andre dedicated his life to creating safe and nurturing spaces for artists. His philosophy of fostering comfort and creativity has guided his 50-year journey, during which he's hosted over 23,000 events and built a career making people feel at home. Tune in to hear Andre's story of perseverance, creativity, and staying true to one's purpose, no matter the odds. His love for music, ability to connect across cultures, and dedication to inspiring audiences worldwide will leave you motivated and ready to chase your dreams.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this episode of The Marketing MadMen, host Nick Constantino dives into a lively discussion with Joe Ciucci of Duane Morris LLP and real estate agent Thom McCorkle. From wild concert stories to the impact of COVID-19 on various industries, we explore the importance of building rapport in sales, the shift in music performances, and the return to tradition and heritage in food, music, and beverages. Tune in for invaluable insights, personal anecdotes, and a celebration of passion in both professional and personal pursuits. Key Takeaways The evolving lifestyles of musicians and the shift in concert expectations. The importance of building rapport and passion in sales. Navigating career transitions during COVID-19. The significance of tradition and heritage in today's fast-paced world. Memorable experiences and life lessons from Joe and Tom's journeys. Hashtags #MarketingMadMen #JoeCiucci #ThomMcCorkle #SalesTips #CareerTransition #MusicIndustry #COVID19Impact #BuildingRapport #TraditionAndHeritage #ConcertStories #NickConstantino Meta Description (160 characters) Marketing, music, and life lessons with Joe Ciucci and Thom McCorkle. Dive into career transitions, building rapport, and memorable stories on The Marketing MadMen. Focus Keyword Marketing MadMen Episodepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this episode, Russell Herring, Director of People and Growth at Modo Modo Agency, discusses the evolution of recruiting and his 20-year career as a national executive recruiter and entrepreneur. Russell talks about the challenges of finding candidates with the right combination of ever-expanding skills needed by digital and data-driven employers. He also offers expert advice on acing an interview for job seekers. Tune in!patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Join Nick and Candice, Business Development Director at Excavations, as they explore the importance of genuine marketing, integrity in business, and the key to adaptability in a tumultuous year. Gain insights into how Excavations has served Atlanta for nearly 30 years and how to avoid becoming a commodity in today's market. Candice also shares her thoughts on overused marketing buzzwords, the significance of customer care, and much more. Tune in for an engaging and insightful conversation! #MarketingIntegrity #BusinessDevelopment #Excavations #AtlantaRenovations #GenuineMarketing #CustomerCare #Adaptability #AvoidCommodity #MarketingBuzzwords Key Takeaways: Genuine marketing phrases vs. overused buzzwords Importance of integrity and customer care in business Adapting to unpredictable challenges Avoiding the pitfalls of becoming a commodity Marketing Integrity & Adaptability with Candice from Exovations: Insights from 30 Years in Atlantapatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Welcome to Studio Stories, featuring Alanna, a musician, DJ, and trans youth advocate. Join Alanna as she shares her personal journey into the entertainment industry, driven by her love for attention and performance. Discover the joy she finds in engaging with her audience and the profound connections she makes through her art. In this podcast, Alanna discusses her live performances, DJing in diverse settings, and the importance of human connection in her work. She reflects on pivotal moments in her career, including working with the producers of Coheed and Cambria and the life-changing advice she received about vocal care. Alanna advocates for vocalists, shares insights from her vocal coach Sophie Sheer, and recounts humorous and memorable touring experiences. Despite challenges, Alanna remains committed to her craft, excited about her upcoming music releases. Tune in to hear about her journey, personal growth, and advice for fellow artists. Connect with Alanna on social platforms! #StudioStories #Alanna #MusicJourney #LivePerformance #VocalCare #TransYouthAdvocate #DJLife #ArtistAdvice #HumanConnection #UpcomingMusicpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Join host Nick Constantino as he chats with the team from Zero FG, a dynamic startup energy drink company. Discover how Zero FG emerged during the COVID-19 pandemic and created a unique lifestyle brand. Learn about their product development journey, marketing strategies, and the challenges they've faced in the competitive energy drink market. With insights from Sara Lynn (Director of Social Media), Brandon Grubbs (Director of Operations), and Jack Spencer (Marketing), this episode offers a fascinating look into the world of energy drinks and the drive behind Zero FG. #MarketingMadMen #ZeroFG #EnergyDrinks #StartupJourney #Branding #LifestyleMarketing #CaffeineCulture #COVID19Innovation Key Takeaways: Insights into the rise of the energy drink industry The unique origin story of Zero FG Balancing product health considerations and flavor Strategies for driving consumer action through marketing The impact of NIL deals on brand visibility and growth Discover Zero FG's journey in the energy drink industry, from product development to marketing strategies, on Marketing MadMen with Nick Constantino. #ZeroFG #MarketingMadMenpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Join Nick Constantino and Mike Jasper on an unscripted journey through their shared history in the marketing world. From their early days at Clear Channel to Mike's rise as a top agent at WME, discover the evolving landscape of marketing, the importance of relationships, and the intricate nuances of deal-making in the entertainment industry. Get insights into the challenges, successes, and future trends that shape the industry. #MarketingMadmen #BrandPartnerships #MikeJasper #WME #EntertainmentIndustry #MarketingInsights #Advertising #NickConstantino #MarketingEvolution #DealMaking #MarketingMadmen #BrandPartnerships #MikeJasper #WME #EntertainmentIndustry #MarketingInsights #Advertising #NickConstantino #MarketingEvolution #DealMaking Key Takeaways: The journey from mailroom to top agent at WME The importance of relationships in the marketing industry The evolution of marketing from radio to brand partnerships Insights into the complexities of deal-making The role of authenticity in advertising Future trends in marketing and brand partnerships patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In Episode 172 of The Marketing Madmen, Trip and Nick dive into the complexities of immigration law with Giovanni Diaz and Zach Gaeta of Diaz and Gaeta Attorneys at Law. They discuss the human side of immigration, the challenges within the legal system, and the importance of empathetic legal representation. The conversation also covers the impact of politics on immigration policy, the role of social media in reaching clients, and the significance of SEO in building a successful legal practice. Tune in for an insightful discussion on navigating the immigration landscape and the broader implications for society. Key Takeaways The human side of immigration and the importance of empathetic legal representation. Bureaucratic challenges and inefficiencies within the legal system. The impact of politics on immigration policy and the need for comprehensive reform. The role of social media and SEO in building a successful legal practice. The significance of trust and word-of-mouth referrals in reaching clients. #SocialMediaMarketing #SEO #TheMarketingMadmen #EmpatheticLaw #ImmigrationReform #ClientTrust patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Host Nick Constantino welcomes Evan and Lisa Benson from Pause East Cobb to discuss New Year's resolutions, personal journeys, and prospecting opportunities. Discover the benefits of contrast therapy, the process of starting a franchise, and the importance of community connection. Tune in for insights on proactive wellness and entrepreneurial challenges. Key Takeaways: Importance of due diligence in starting a franchise. Benefits of contrast therapy and proactive wellness. Role of community connection in business success. Differentiating professional wellness services from DIY solutions. Practical recommendations for health and mental clarity. #MarketingMadMen #NewYearsResolutions #Entrepreneurship #ContrastTherapy #Wellness #PauseEastCobb #HealthOptimization #CommunityConnectionpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

As we kick off the New Year, we’re excited to bring you a fresh episode of SEO resolutions and the valuable lessons we've learned. Today, we have Chris Williams from Elite Web Professionals joining us. In 2024, they focused on re-optimizing their website by addressing outdated content and refreshing it to improve the customer journey. Visitors should find exactly what they're searching for, leading to increased traffic. Chris emphasizes the importance of learning the basics of SEO to hold providers accountable. Google continuously updates algorithms to enhance user experience, making unique and relevant content crucial. Local SEO has become more important, as Google tailors results to the user's location. Leveraging locality and staying updated with SEO changes can yield better results. Explore the rise of voice search and the significance of AI and automation in optimizing for "search everywhere." Tune in for insights and strategies to optimize your SEO in 2025! Keywords: SEO resolutions, SEO 2025, Chris Williams, Elite Web Professionals, digital marketing, local SEO, voice search, AI in marketing, automation, Google algorithms, website optimization Hashtags: #SEOResolutions #DigitalMarketing #ChrisWilliams #EliteWebProfessionals #LocalSEO #VoiceSearch #AIinMarketing #WebsiteOptimization #MarketingMadMen #2025SEO #MarketingPodcast Key Takeaways: Importance of re-optimizing outdated website content Leveraging locality for better SEO results Role of Google’s algorithm updates in user experience Rise of voice search and its significance Integration of AI and automation in SEO strategies patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this episode Nick Constantino welcomes Colleen Craig, the inspiring owner of the Atlanta Vibe volleyball team. Colleen shares her journey from collegiate athlete at Cornell to Harvard Business School graduate, and her dynamic career in finance and entrepreneurship. She emphasizes the power of effort, attitude, and intentionality in achieving success. Dive into the exciting world of women's sports, the rapid growth of volleyball, and the vibrant energy of the Atlanta Vibe. Don't miss Colleen's insights on building a winning culture and her eight pillars of success. Key Takeaways: The importance of effort, attitude, and intentionality in both sports and business. The rapid growth and increasing recognition of women's sports, particularly volleyball. Colleen Craig's eight pillars of success. The unique experience of attending a volleyball game with the Atlanta Vibe. The role of community engagement and positive energy in building a successful sports team. Colleen Craig, Atlanta Vibe, women's sports, professional volleyball, Marketing Mad Men, Nick Constantino, entrepreneurship, sports culture, growth mindset, success pillarspatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Join Nick and Trip on the latest episode of the "Marketing Mad Men" show as they delve into future marketing trends for 2025. Reflecting on past predictions, they discuss the importance of customer experience, the inefficiencies in the healthcare system, and the potential of AI and automation. They also turn to experts Denish Shah, Hugh Massie, and Cesar Wurm to explore sustainability trends, innovations in packaging, and the shift towards brand storytelling. With various predictions for the new year, this episode is a must-listen for anyone interested in the future of marketing. Key Takeaways: Customer Experience: The importance of improving customer experiences and addressing issues like indecision and staffing shortages. Healthcare System: The need for compassion in healthcare and empowering employees to make decisions. Embracing AI and Automation: The role of AI in handling mundane tasks and improving productivity. Sustainability Trends: The ongoing investment in renewable energy and the significance of reducing waste and improving recycling practices. Brand Storytelling: The shift away from performance marketing towards engaging narratives and original content. Predictions for 2025: Increased focus on privacy, rise of interactive content, and the need for personalized consumer experiences. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this episode of The Marketing MadMen podcast, Nick Constantino and Trip Job dive into the evolving dynamics of holiday shopping and luxury retail with special guest Vic Johnson from Grand Seiko. Discover the significance of experience-based gifts, the impact of digital and in-store experiences, and the importance of relationship-building in luxury retail. Learn strategies to attract new customers, maintain brand integrity, and navigate the holiday season with exclusivity and appeal.

Join Nick Constantino on The Marketing MadMen podcast as he sits down with Shena Simmons, CEO of Stewart Simmons. Discover how Shena transitioned from corporate finance to creating stylish, game-day apparel for women. This episode dives into brand growth, market challenges, and the future of women's sports fashion.

Join Nick Constantino on The Marketing MadMen podcast as he sits down with Hugh Massie, the executive chairman and founder of DNA Behavior International. In this insightful episode, they explore the powerful connection between behavior and financial success. Learn about Hugh's journey from CPA to behavioral solutions architect, and how understanding one's inherent behaviors can lead to financial empowerment and personal growth. Key Takeaways The role of behavioral insights in financial decision-making and empowerment. Hugh's career journey from CPA to founder of DNA Behavior International. The importance of self-awareness and emotional intelligence for long-term success. Misconceptions about entrepreneurial success and the dangers of defining success purely by financial metrics. The impact of leadership changes on company dynamics using case studies like GE and Boeing. Strategies for strategic investment, cost management, and building a positive company culture. Summary of The Marketing MadMen Podcast Episode with Nick Constantino and Hugh Massie Happy Saturday! Welcome to The Marketing MadMen podcast with Nick Constantino. In this episode, Nick is joined by Hugh Massie, the executive chairman and founder of DNA Behavior International. They dive into a fascinating conversation about the intersection of behavior and financial success. Key Points Covered: Introduction and Bio: Nick introduces Hugh Massie, highlighting his role as a behavioral solutions architect and his unique approach to integrating behavior with financial decision-making. First Impressions of the US: Hugh shares his experiences moving from Australia to the US, noting the cultural complexities and the warm reception he received. He misses the sea breezes and beaches of Sydney but appreciates the opportunities in the US. Background and Career Journey: Hugh discusses his beginnings as a CPA and his eventual transition into wealth management. His passion for delivering personalized client experiences led him to found DNA Behavior, focusing on optimizing financial behavior. Behavioral Insights and Financial Empowerment: The conversation delves into how understanding one's inherent behaviors, particularly those formed early in life, is crucial for financial success. Hugh explains the concept of "DNA behavior" and the importance of self-awareness. Validation and Growth: Hugh talks about the rigorous process of validating their behavioral measurement systems at universities like Georgia Tech and Georgia State. This solid foundation has given DNA Behavior a unique position in the market with significant barriers to entry. Entrepreneurial Mindset and Happiness: They discuss common misconceptions among entrepreneurs, such as the belief that material possessions lead to happiness. Instead, forming good habits and routines is key to long-term satisfaction. Conclusion: Nick and Hugh highlight the importance of understanding and optimizing one's behavior to achieve financial and personal success. This episode offers valuable insights for entrepreneurs and anyone looking to enhance their decision-making processes. Stay tuned for more engaging conversations on The Marketing MadMen podcast, where we explore the stories behind successful businesses and the strategies that drive them forward. Summary of The Marketing MadMen Podcast Episode with Nick Constantino and Hugh Massie (Continued) Key Points Covered (Continued): Social Media and Perception: Hugh and Nick discuss the misconceptions social media creates, where success often appears effortless and inherited wealth is common. They highlight the importance of finding personal fulfillment rather than comparing oneself to others. Defining Success: Hugh emphasizes the dangers of defining success purely by financial metrics, which can be unstable. Instead, focusing on human impact and personal growth offers a more sustainable and fulfilling path. Podcasting Journey: Nick shares his approach to podcasting, setting a goal of 100 episodes to hone his skills and explore the medium without preconceived notions of success. This mindset allows flexibility and growth. Timeless Stories: The conversation touches on the enduring nature of storytelling, with Nick and Hugh noting that impactful stories will continue to be told and retold across generations. Fulfillment and Relationships: They discuss how true fulfillment comes from relationships and human connections rather than material possessions. Hugh adds that managing stress and building a positive relationship with oneself is crucial for long-term happiness and health. Self-Awareness and Emotional Intelligence: Nick and Hugh plan to delve into the importance of self-awareness and emotional intelligence. Understanding both strengths and weaknesses, and learning from failures, are essential for personal and professional growth. Conclusion: Nick and Hugh highlight the importance of understanding and optimizing one's behavior to achieve financial and personal success. This episode offers valuable insights for entrepreneurs and anyone looking to enhance their decision-making processes. Stay tuned for more engaging conversations on The Marketing MadMen podcast, where we explore the stories behind successful businesses and the strategies that drive them forward. Key Points Covered (Continued): Inspirational Leaders: Nick and Hugh discuss notable leaders like Warren Buffett and Sergey Brin, highlighting how their unconventional paths and resilience led to success despite initial setbacks. The Importance of Resilience: Hugh emphasizes the importance of confronting oneself and being prepared to learn from failure rather than fearing it. Viewing setbacks as learning opportunities rather than failures is key to resilience. Building Relationships and Trust: Success comes through building the right relationships and having confidence in oneself. Luck often favors those who position themselves to take risks and build connections. Role of Confidence: Confidence is crucial but must be balanced to avoid overconfidence. Confidence breeds success, while overconfidence can lead to pitfalls. Combining Psychology and Finance: Hugh explains how integrating psychology with financial behavior helps in understanding leadership qualities and scaling businesses. It's about measuring financial behaviors and creating tailored strategies for growth. CEO's Role and Financial Behaviors: The CEO's behavior significantly impacts the company's success. Key behaviors include competitive drive, innovation, and financial prudence. It's crucial to mentor and empower team members for sustained growth. Strategic Investment and Cost Management: Businesses must be strategic in their investments, balancing expenditure to avoid waste while ensuring sufficient funding for growth initiatives. Financial prudence is essential for long-term success. Investing in Culture and Relationships: Building a positive company culture and investing in relationships at all levels can lead to increased profitability. Research shows that companies with leaders exhibiting key behaviors are more profitable. Case Study: Boeing: Nick and Hugh discuss the impact of leadership changes, using Boeing as an example of how poor decisions can drastically affect a company's reputation and success. Understanding the influence of leadership on company dynamics is critical. Conclusion: Nick and Hugh highlight the importance of understanding and optimizing one's behavior to achieve financial and personal success. This episode offers valuable insights for entrepreneurs and anyone looking to enhance their decision-making processes. Stay tuned for more engaging conversations on The Marketing MadMen podcast, where we explore the stories behind successful businesses and the strategies that drive them forward. Summary of The Marketing MadMen Podcast Episode with Nick Constantino and Hugh Massie (Continued) Happy Saturday! Welcome to The Marketing MadMen podcast with Nick Constantino. In this episode, Nick is joined by Hugh Massie, the executive chairman and founder of DNA Behavior International. They dive into a fascinating conversation about the intersection of behavior and financial success. Key Points Covered (Continued): Inspirational Leaders: Nick and Hugh discuss notable leaders like Warren Buffett and Sergey Brin, highlighting how their unconventional paths and resilience led to success despite initial setbacks. The Importance of Resilience: Hugh emphasizes the importance of confronting oneself and being prepared to learn from failure rather than fearing it. Viewing setbacks as learning opportunities rather than failures is key to resilience. Building Relationships and Trust: Success comes through building the right relationships and having confidence in oneself. Luck often favors those who position themselves to take risks and build connections. Role of Confidence: Confidence is crucial but must be balanced to avoid overconfidence. Confidence breeds success, while overconfidence can lead to pitfalls. Combining Psychology and Finance: Hugh explains how integrating psychology with financial behavior helps in understanding leadership qualities and scaling businesses. It's about measuring financial behaviors and creating tailored strategies for growth. CEO's Role and Financial Behaviors: The CEO's behavior significantly impacts the company's success. Key behaviors include competitive drive, innovation, and financial prudence. It's crucial to mentor and empower team members for sustained growth. Strategic Investment and Cost Management: Businesses must be strategic in their investments, balancing expenditure to avoid waste while ensuring sufficient funding for growth initiatives. Financial prudence is essential for long-term success. Investing in Culture and Relationships: Building a positive company culture and investing in relationships at all levels can lead to increased profitability. Research shows that companies with leaders exhibiting key behaviors are more profitable. Case Studies: GE and Boeing: Hugh shares insights on how leadership changes can drastically impact a company's trajectory. GE's rebound and Boeing's struggles illustrate the long-term effects of strategic leadership decisions. Future of Capitalism and Economic Cycles: Nick and Hugh discuss the potential end of an economic cycle and the need for businesses to realistically assess their finances. They explore the importance of self-awareness, financial flexibility, and preparing for economic shifts. Mentoring Boys Without Fathers: Hugh talks about his passion for mentoring boys without fathers, reflecting on his own experience of losing his father at a young age. He emphasizes the importance of providing guidance and support to help these boys build resilience and succeed. Conclusion: Nick and Hugh highlight the importance of understanding and optimizing one's behavior to achieve financial and personal success. This episode offers valuable insights for entrepreneurs and anyone looking to enhance their decision-making processes. Stay tuned for more engaging conversations on The Marketing MadMen podcast, where we explore the stories behind successful businesses and the strategies that drive them forward.   Key Points Covered (Continued): Inspirational Leaders: Nick and Hugh discuss notable leaders like Warren Buffett and Sergey Brin, highlighting how their unconventional paths and resilience led to success despite initial setbacks. The Importance of Resilience: Hugh emphasizes the importance of confronting oneself and being prepared to learn from failure rather than fearing it. Viewing setbacks as learning opportunities rather than failures is key to resilience. Building Relationships and Trust: Success comes through building the right relationships and having confidence in oneself. Luck often favors those who position themselves to take risks and build connections. Role of Confidence: Confidence is crucial but must be balanced to avoid overconfidence. Confidence breeds success, while overconfidence can lead to pitfalls. Combining Psychology and Finance: Hugh explains how integrating psychology with financial behavior helps in understanding leadership qualities and scaling businesses. It's about measuring financial behaviors and creating tailored strategies for growth. CEO's Role and Financial Behaviors: The CEO's behavior significantly impacts the company's success. Key behaviors include competitive drive, innovation, and financial prudence. It's crucial to mentor and empower team members for sustained growth. Strategic Investment and Cost Management: Businesses must be strategic in their investments, balancing expenditure to avoid waste while ensuring sufficient funding for growth initiatives. Financial prudence is essential for long-term success. Investing in Culture and Relationships: Building a positive company culture and investing in relationships at all levels can lead to increased profitability. Research shows that companies with leaders exhibiting key behaviors are more profitable. Case Studies: GE and Boeing: Hugh shares insights on how leadership changes can drastically impact a company's trajectory. GE's rebound and Boeing's struggles illustrate the long-term effects of strategic leadership decisions. Future of Capitalism and Economic Cycles: Nick and Hugh discuss the potential end of an economic cycle and the need for businesses to realistically assess their finances. They explore the importance of self-awareness, financial flexibility, and preparing for economic shifts. Mentoring Boys Without Fathers: Hugh talks about his passion for mentoring boys without fathers, reflecting on his own experience of losing his father at a young age. He emphasizes the importance of providing guidance and support to help these boys build resilience and succeed. Writing Books for Purpose: Hugh shares his perspective on writing books not for ego or sales, but as a way to document processes and provide tangible value to clients. His books serve as training aids and legacy documents for his business. Hiring Process and Building a Team: Hugh explains his approach to hiring, using psychometric assessments and competency testing to find the right talent. He emphasizes building long-term relationships and treating potential hires like clients to ensure a good fit. Conclusion: Nick and Hugh highlight the importance of understanding and optimizing one's behavior to achieve financial and personal success. This episode offers valuable insights for entrepreneurs and anyone looking to enhance their decision-making processes. Stay tuned for more engaging conversations on The Marketing MadMen podcast, where we explore the stories behind successful businesses and the strategies that drive them forward. Key Points Covered (Continued): Future Plans and Scaling: Hugh shares his ambitious goals for DNA Behavior International, aiming for exponential growth. They plan to leverage technology, particularly their newly launched DNA digital scan, to streamline client onboarding and enhance data insights. Using AI for Growth: The DNA digital scan utilizes AI to analyze LinkedIn profiles and gather objective data about individuals, significantly reducing the time required for the DNA discovery process. This innovation aims to increase their user base and provide deeper insights. Importance of Good Data Inputs: Nick and Hugh discuss the critical role of having accurate and comprehensive data inputs to make AI effective. Good inputs are necessary to ensure valuable outputs and insights. Foundation of Success: Hugh highlights that the success of their AI-driven tools is built on 20 years of work and data collection. This solid foundation allows them to confidently innovate and take calculated risks. Commitment to Progress: Hugh agrees to check back in a year to share updates on their progress and continued growth, emphasizing the importance of ongoing innovation and adaptation in business. Conclusion: Nick and Hugh highlight the importance of understanding and optimizing one's behavior to achieve financial and personal success. This episode offers valuable insights for entrepreneurs and anyone looking to enhance their decision-making processes. Stay tuned for more engaging conversations on The Marketing MadMen podcast, where we explore the stories behind successful businesses and the strategies that drive them forward.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Join Nick Constantino on-location as he interviews Todd Rushing of Concentrics Restaurant Group. Celebrating 20 years of culinary excellence, Todd shares his journey, the evolution of Two Urban Licks, and insights into creating unforgettable dining experiences. Discover how traditional cooking methods and innovative design have shaped their success and influenced Atlanta's restaurant scene. Key Takeaways Todd Rushing's journey from youth restaurant jobs to co-founding Concentrics Restaurant Group. The challenges faced by the current restaurant industry, including inflation and rising costs. The importance of creating memorable dining experiences and investing in employees. How traditional cooking methods and innovative restaurant design contribute to success. The transformation of their restaurant space and the influence of the Beltline project. The network of successful chefs and culinary professionals who began their careers with Concentrics. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Moira sits down with Jason Anthoine, a seasoned consultant and communications leader in workplace culture and employee engagement. They dive into the complexities of change management and why understanding employees—the people that are your brand—is as important as relationships with customers. Tune in for a thought-provoking conversation on driving positive change through meaningful employee connections and empowerment.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Join Nick Constantino on Marketing MadMen as he interviews Brian McGowan, President and CEO of Centennial Yards. Discover how this $6 billion, 50-acre mixed-use development will transform downtown Atlanta. Learn about Brian's journey from working with Barack Obama and Arnold Schwarzenegger to leading this monumental project, and explore the impact of Centennial Yards on Atlanta's future. Key Takeaways Centennial Yards is a $6 billion, 50-acre mixed-use development in downtown Atlanta. The project will include hotels, apartments, office spaces, and new streets, connecting isolated neighborhoods. Public transit and infrastructure improvements are key components of the project. Centennial Yards aims to enhance downtown's appeal and support major events like the Super Bowl and World Cup. Brian McGowan's background in economic development and leadership has uniquely positioned him to spearhead this transformative project. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Join Nick Constantino on The Marketing MadMen as he sits down with Lauren Andrews, the dynamic founder of EVSO. Lauren's impressive journey from her roots in family business ownership to creating her own event solutions company offers invaluable insights. From learning client hospitality at the Ritz Carlton to mastering the art of high-stakes event management, Lauren shares her experiences with hosting celebrities, launching products, and managing large-scale events. Tune in for a fascinating discussion on elevating event management, understanding the importance of early planning, and mastering effective communication.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this episode of Marketing MadMen, Nick Constantino and Trip Jobe speak with Dr. Denish Shah from Georgia State University about the evolution of marketing education. Dr.  Shah discusses the shift from creative-focused marketing to data-driven and technology-driven strategies, the importance of social media, and the need for responsible marketing. The conversation highlights the value of continuous learning and unlearning, and how marketers can adapt to the rapidly changing industry. Key topics include the role of social media listening, connecting, and publishing, as well as the significance of understanding consumer psychology and economics in marketing. Key Takeaways The evolution of marketing education over the past decade The shift from creative to data-driven and technology-driven strategies The importance of social media in modern marketing Responsible marketing and its impact on consumers Continuous learning and unlearning for marketing professionals The role of consumer psychology and economics in marketing patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

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In this episode of Marketing MadMen, Nick Constantino and Chef Arnaldo Castillo of Tio Lucho's explore Peruvian cuisine. Chef Castillo highlights common misconceptions about Peruvian food, sharing his journey from starting in the restaurant industry at age 15 to creating the La Chingana pop-up during quarantine, and ultimately opening Tio Lucho's. They discuss the Atlanta pop-up scene and the importance of strategic planning, marketing, and understanding restaurant operations. Chef Castillo aims to create generational wealth for his family, inspired by his godparents in Northern Peru. The menu at Tio Lucho's blends contemporary and traditional Peruvian flavors, incorporating local produce. They delve into the complexities of dishes like Hamachi Tiradito, corn fritters, and slow-poached octopus, emphasizing the blend of cultural influences. They also explore Chifa cuisine, a Chinese-Peruvian fusion, and Picarones for dessert. The conversation touches on marketing strategies and the impact of winning a James Beard award. Chef Castillo offers tips for visiting Lima, recommending Chinatown, catacombs, and top restaurants. Nick shares his experiences in Lima, highlighting major attractions and exceptional dining. He enjoyed meals at Kjolle, Materia, and Primos, and explored Nikkei cuisine at Osaka. Lima's cocktail culture, especially at Carnival, was a delightful surprise. Overall, the trip was rich in culinary and cultural experiences, showcasing Lima's vibrant history, diverse influences, and exceptional food.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this episode of Marketing MadMen, Nick Constantino sits down with Tom DiGregorio, the founder of Aquaguard, to explore successful marketing strategies and the importance of brand building. They discuss the urgency of addressing water damage, the complexities of foundation repair, and the critical differences between damp proofing and waterproofing. Tom shares his experiences transitioning from Yellow Pages to digital marketing and emphasizes the value of building a strong team and company culture. Tune in to hear valuable insights on scaling a business and creating long-term brand awareness.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this episode Nick is joined by Amanda Sypherd from the American Bible Society. They discuss the Hero Squad program, which provides military families with age-appropriate Bibles and activities to help children cope with the unique challenges they face. The conversation covers the mental health benefits of religious communities, the enduring relevance of the Bible, and personal stories of faith and resilience. Key Takeaways Hero Squad Program: Provides military families with age-appropriate Bibles and activities to support mental health and family bonding. Mental Health Benefits: Being part of a religious community can significantly improve mental health outcomes. Personal Stories: Faith and community play crucial roles in overcoming life's challenges. Enduring Relevance of the Bible: The Bible's stories and messages continue to resonate and provide comfort. Community Support: The importance of spreading the word and supporting military families through programs like Hero Squad. Join Nick Constantino on Marketing MadMen as he talks with Amanda Sypherd from the American Bible Society about the Hero Squad program. Discover how this initiative supports military families by providing age-appropriate Bibles and activities to help children cope with unique challenges. Learn about the mental health benefits of religious communities, hear personal stories of faith and resilience, and understand the enduring relevance of the Bible. Don't miss this insightful conversation! Explore how the Hero Squad program by the American Bible Society supports military families with age-appropriate Bibles and activities. Learn about the mental health benefits of religious communities and hear personal stories of faith and resilience in this episode of Marketing Mad Men with Nick Constantino.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Join us as we dive into the world of premium ready-to-drink cocktails with James Urycki, the mastermind behind Wolf and Spirit Cocktail Company. Discover how they blend culinary arts and science to create luxurious, shelf-stable cocktails that elevate classic recipes. Learn about their journey, the challenges they face in the competitive market, and their vision for the future. https://www.nick-constantino.com/crafting-premium-cocktails/ Explore the journey of Wolf and Spirit Cocktail Company as founder James Urycki shares their innovative approach to creating premium ready-to-drink cocktails. Learn about their market strategy, commitment to quality, and vision for the future. Key Takeaways Innovative Approach: Combining culinary arts and science to create unique, high-quality cocktails. Market Strategy: Launching in Atlanta with plans for expansion, focusing on direct consumer engagement. Quality and Detail: Emphasis on using premium ingredients and advanced techniques. Brand Story: Authenticity and resilience inspired by the founders' experiences during COVID-19. Consumer Experience: Targeting individuals who appreciate high-quality, experiential products. Welcome to our deep dive into the world of premium ready-to-drink cocktails with Wolf and Spirit Cocktail Company! In this episode, founders James Ricky and Amara Boros share their journey of creating luxurious, shelf-stable cocktails that elevate classic recipes. Learn about their innovative approach, market strategy, and commitment to quality. Whether you're a cocktail enthusiast or just curious about the industry, this video offers valuable insights and inspiration. Don't forget to like, comment, and subscribe for more content on craft cocktails and the beverage industry!”patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

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Join Nick Constantino on the MarketingMad Men as he interviews Greg Spencer, owner of Toccoa House Properties. Greg shares his journey from a master's degree in planning to building a successful mountain retreat in Blue Ridge, GA. Learn about his hands-on approach to home inspections, the challenges he faced, and his philosophy of patience and passion in property development. Discover how personal experiences and community changes have shaped his vision and success. Key Takeaways: Hands-On Approach: Greg's client-involved method in home inspections builds trust and transparency. Learning from Experience: Extensive experience in inspections informed his property development approach. Patience and Passion: Emphasizing a slow, deliberate approach over quick financial gains. Influence of Personal Experiences: Visits to places like Timberline Lodge influenced his design choices. Community Evolution: Reflecting on the changes in Blue Ridge, GA, post-1996 Olympics. Keywords: Greg Spencer Toccoa House Properties Blue Ridge Marketing Mad Men Nick Constantino Home inspections Property development Patience and passion Community change Mountain retreat patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Join hosts Nick Constantine and Trip Jobe as they dive into the vibrant world of food and wine with Jaamy Zarnegar, founder of Kitty Dare, and Chef Giuseppe Esposito. Discover the rich diversity of Mediterranean cuisine and the unique dining experience offered at Kitty Dare. Key Takeaways The diversity within Mediterranean cuisine, from Greek to Moroccan influences. Jaamy Zarnegar's extensive experience in the restaurant industry. Chef Giuseppe Esposito's culinary journey and the regional diversity of Italian cuisine. The importance of fresh herbs and regional ingredients in Italian cooking. The unique dining experience and community focus of Kitty Dare. Marketing strategies for restaurants and the importance of regular customers. Kitty Dare, Mediterranean cuisine, restaurant industry, Jaamy Zarnegar, Chef Giuseppe Esposito, Italian cuisine, fresh herbs, regional ingredients, community restaurant, marketing strategies, regular customers. In this episode of “Marketing MadMen,” hosts Nick Constantine and Trip Jobe explore the culinary delights of Kitty Dare with founder Jaamy Zarnegar and Chef Giuseppe Esposito. They discuss the rich diversity of Mediterranean cuisine, Jaamy's extensive experience in the restaurant industry, and Giuseppe's culinary journey. The conversation highlights the importance of fresh herbs and regional ingredients in Italian cooking and the unique dining experience offered at Kitty Dare. The episode also delves into the restaurant's community focus and effective marketing strategies.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Join the Marketing Mad Men as they dive into the entrepreneurial journey of Jed Strange, founder of Gather Grills. Discover how a pandemic hobby turned into a thriving business, the challenges of raising investment, and the strategic marketing plans that are setting Gather Grills apart in a crowded market. https://www.nick-constantino.com/from-fire-pits-to-gather-grills/ Key Takeaways: Origin Story: How Gather Grills was born from a pandemic hobby. Investment Journey: The importance of involving investors early and lessons from Kickstarter campaigns. Marketing Insights: Strategies for content creation, influencer partnerships, and building a strong brand presence. Product Development: The iterative process of creating a unique grill and plans for a smaller, portable version. Business Scalability: Exploring potential verticals and the balance between profit margins and volume. Gather Grills, Jed Strange, entrepreneurial journey, pandemic business, grilling culture, investment, Kickstarter, marketing strategy, direct-to-consumer, product developmentpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Dive into the compelling conversation between marketing experts Nick Constantino and Heather Heydet as they explore the transformative power of strategic marketing. From aligning company culture with business objectives to understanding the pivotal role of value over price, this discussion unveils the essential components for scaling a business and fostering a growth mindset. Discover how transparency, employee empowerment, and a focus on long-term strategy can drive both revenue and EBITDA growth. Key Takeaways: Proactive Strategy: A successful business strategy requires proactive planning, including short-term, medium-term, and long-term goals. Value Over Price: Competing on value rather than price leads to sustainable growth and reduces dependency on sales personnel. Employee Engagement: Engaging all employees in the company's growth strategy fosters a culture where everyone contributes to success. Transparency and Trust: Openly sharing information, including financials, builds trust and drives better performance from teams. Marketing as an Investment: Viewing marketing as an investment rather than an expense is crucial for achieving significant growth. Strategic Marketing, Business Growth, Employee Engagement, Value Proposition, Company Culture, EBITDA, Business Strategy, Marketing Investment, Client Readiness, Sales Integration, Customer Rationalization, Proof Points, Competitive Differentiation https://www.nick-constantino.com/fueling-business-growth-and-employee-engagement/patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

This episode of “Marketing Madman” delves into the relationship between food quality and capitalism, the importance of education in making healthy food choices, and the benefits of traditional cooking methods. Chef Boyan shares his personal journey and insights into the food industry, advocating for organic, scratch-cooked meals. Key Takeaways: Capitalism's focus on profit can negatively impact food quality and health. Education is crucial in empowering individuals to make healthier food choices. Traditional cooking methods and family involvement in meal preparation are beneficial. Organic, scratch-cooked meals can lead to a healthier lifestyle. Personal choices, such as opting for organic coffee, can make a significant difference. Food Quality, Capitalism, Health, Education, Organic Cooking, Traditional Methods, Family Cooking, Holistic Chefs of America, Chef Boyan https://www.holisticchefsofamerica.com/teampatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Dive into the dynamic world of the NFL with former NFL player Brian Finneran.  Discover how the league has transformed into a marketing juggernaut, the role of video games like Madden NFL in fan engagement, and the potential for international expansion. Gain personal insights from Finneran's career and the impact of sports on community and business. https://www.nick-constantino.com/nfls-marketing-evolution/ Key Takeaways: The NFL's marketing strategies have evolved, making it a powerhouse in the sports industry. Player personalities and personal branding play a significant role in the league's success. Video games and sports betting are changing the landscape of fan engagement. The NFL is considering international expansion, with potential challenges and opportunities. Streaming services are affecting how fans access games, leading to innovative viewing experiences. NFL, Marketing, Brian Finneran, Madden NFL, Sports Betting, Fan Engagement, Personal Branding, Arthur Blank, International Expansion, Streaming Services, Atlanta Falcons, Community Impact.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Dive into the dynamic world of golf and entrepreneurship with PGA golfer Jamie Arnold on the Marketing Madmen podcast. The crew explores Jamie's journey from the corporate world to founding Golf House Academy, the impact of golf's evolution on business, and practical tips for both the boardroom and the fairway. Key Takeaways: Transitioning from corporate life to entrepreneurship can lead to fulfilling opportunities in passion areas like golf. The costs associated with being a PGA player are often misunderstood, with expenses incurred even on tours other than the PGA Tour. Golf House Academy was founded to make golf accessible to all, removing barriers like expensive memberships and strict dress codes. The future of golf may see a divergence from traditional paths, with new formats like LIV Golf introducing entertainment elements to the sport. For amateur golfers, mastering the basics like grip and alignment can lead to significant improvements in their game Golf, Entrepreneurship, PGA, Golf House Academy, Sports Business, Corporate Events, Golf Coaching, Accessibility in Golf, Golf Technology, Amateur Golf Tips.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

The show features a comprehensive discussion on the state of the marketing industry with Brooke MacClean from MarketWake. The conversation covered the emergence of intermediaries in agency-CEO relationships, the need for a balance between creativity and data analytics, and the challenges of short-term contracts and industry fragmentation. The importance of building strong client relationships and the benefits of in-person meetings were also emphasized. Brooke advocated for selective client partnerships and strategic growth, highlighting the limitations of AI and the value of human insight in marketing. The acquisition of Punch List, a collaboration tool, was discussed as a strategic move to streamline project management and improve efficiency. The hosts and Brooke also speculated on the potential impact of an economic downturn on various sectors, with concerns about the restaurant and banking industries. They stressed the need for agencies to be transparent about their capabilities and to avoid roles like “fractional CMO,” which may lack commitment. Overall, the show called for leadership, collaboration, and a forward-thinking approach to navigate the complexities of the marketing landscape. Key Takeaways: The importance of balancing creativity with data analytics in marketing. Strategies for navigating potential economic downturns and their impact on different sectors. The role of strong client relationships and the benefits of in-person meetings. Insights into the acquisition of Punch List and its benefits for project management. The concept of “fractional CMO” and the challenges it presents. Keywords: Marketing Strategy, Client Relationships, Economic Downturn, Creativity, Data Analytics, Project Management, Collaboration Tools, Agency Fragmentation, Marketing Industry, Punch List, MarketWake, Fractional CMO https://www.nick-constantino.com/unveiling-the-marketing-matrix/  patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Dive into the dynamic world of marketing with Jeff Jenkins, as he shares his journey from biochemistry to CMO, his international marketing experiences, and the innovative strategies at Taco Bell and Carters. Explore the evolving role of CMOs, the impact of AI on marketing, and the importance of brand adaptability across generations. Key Takeaways: The role of CMOs is evolving, with a renewed focus on balancing immediate sales and long-term brand building. Understanding local culture and consumer behavior is crucial for international marketing success. Innovative digital strategies, like Taco Bell's ordering app, are reshaping consumer engagement. Carters' omnichannel approach and focus on tactile experiences cater to the needs of modern parents. AI is poised to revolutionize marketing, but it's still in its nascent stage with limitations. Continuous testing and data utilization are key to optimizing marketing strategies. Brands must adapt to stay relevant across generations, with Gen Z now emerging as a significant consumer base. Embracing risk is essential for brands to reinvent themselves and remain competitive. Marketing Strategy, CMO Insights, Retail Evolution, Brand Marketing, Performance Marketing, AI in Marketing, Omnichannel Retail, Consumer Engagement, Digital Transformation, Generational Branding.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Description: Join us with guest Todd Brown, Vice President, Marketing Strategy & Enablement at Fiserv. We talk about the journey to being your full self and how that honesty can translate to success in business and in life.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Title: “Inside Hospitality: Cesar Wurm's Journey to IHG's Premium Brands” Description: Join us as we dive into the dynamic world of hospitality with Cesar Wurm, VP of Commercial Premium Brands at IHG. Discover Cesar's unique path from a rooms division intern to a marketing maestro, the evolution of IHG's premium brands, and the innovative strategies behind their loyalty program revamp. Tune in for an insightful conversation on the nuances of hospitality marketing and the power of listening to your customers. Keywords: Hospitality Industry Marketing Strategies IHG Premium Brands Loyalty Programs Career Growth Customer Engagement https://www.nick-constantino.com/inside-hospitality/patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

- Google algorithm leak revealed over 600 pages of code, providing insights into how website rankings are determined - Link building has diminished in importance, with Google now emphasizing content quality and freshness - Businesses should focus on creating unique, relevant, engaging content that provides value to users - User engagement metrics like bounce rate and session duration signal website authority and impact rankings - Google Analytics provides valuable data to understand user behavior and optimize digital marketing strategies - Having a clear call-to-action, internal linking, and engaging content is important for SEO - Web pages should be optimized with aligned titles, headings, descriptions, and images for search visibility - Businesses should create dedicated pages for each product/service with unique, focused content - AI and technology have made it easier for small businesses to create high-quality content - Service-based businesses should have individual pages for each offering, highlighting the problems solved and locations served - For plumbing/home services, create pages targeting specific issues like water heater repair, toilet installation, leak detection The 3 key learnings that are likely surprising to the listener are: The diminishing importance of link building in favor of content quality in Google's algorithm. The need for businesses to focus on creating unique, relevant, and engaging content that provides value to users, rather than gaming the algorithms. The importance of user engagement metrics and leveraging tools like Google Analytics to optimize digital marketing strategies. Deciphering the Google Algorithm Leak, Reverse Engineering Google's Ranking Factors, Importance of AI Prompt Engineering, Engaging with Content: A Conversion Strategy, Optimizing Your Web Page for Search, Optimizing Website Pages for Search Visibility, Optimizing Product Pages for Search Visibility, Advice for Improving Service-Based Website, Optimizing Your Plumbing Website for Common Issues, Optimizing Website Pages for SEO, Optimizing Website Structure for Better Visibility, Balancing Paid and Organic Strategies, Effective SEO Strategies for Website Success, Building 6-7 Figure Websites in 30-60 Days Chris Williams, an SEO expert with 14 years of experience and a 100% success rate in getting clients ranked on the first page, discusses the recent Google algorithm leak. The leak, which contained over 600 pages of code and details, has provided valuable insights into how Google's algorithms work to determine website rankings. While the leak confirmed some existing theories about ranking factors, it also revealed new information, such as the diminishing importance of link building in favor of content quality. As an experienced SEO professional, Chris provides valuable context and analysis on the significance of this leak and how businesses can leverage this knowledge to improve their online presence and visibility. The speakers discuss how the importance of link building for SEO has diminished over the years, with Google now placing more emphasis on the quality and freshness of content. They note that Google is actively working to prevent the "gaming" of their algorithms, and that simply using AI to generate and post content is no longer an effective strategy. Instead, the focus should be on creating unique, relevant, and engaging content that provides value to users. The speakers also highlight the importance of user engagement metrics, such as bounce rate and session duration, in determining a website's authority and ranking. The speakers discuss how businesses can leverage Google Analytics to understand user behavior on their website and optimize their digital marketing strategies. They explain that Google Analytics provides valuable insights into what users are doing when they land on a website, which can then be used to improve the website's user experience and drive more conversions. The speakers also highlight the importance of having a clear call-to-action, internal linking, and engaging content to signal to search engines that the website is providing valuable information to users. Overall, the discussion emphasizes the power of data-driven decision-making and the benefits of using tools like Google Analytics to enhance a website's SEO performance. The speakers discuss the importance of optimizing web pages for search engine visibility, using tools like Yoast or All-in-One SEO. They emphasize the need to closely align the page content with the title, headings, meta descriptions, and images to provide a cohesive and relevant experience for users. The speakers caution against getting distracted and covering multiple topics on a single page, instead recommending a focused approach that hyperlinks to additional pages for related content. They acknowledge that this level of optimization can be time-consuming, but argue it is necessary to compete with larger companies that invest heavily in SEO. The speakers discuss the importance of having a well-structured and optimized website for businesses, especially those with a range of products or services. They emphasize the need for each product or service to have its own dedicated page with a unique title, description, and relevant media like images and videos. The speakers highlight how advancements in AI and technology have made it easier for small businesses to create high-quality content without significant resources. They provide specific advice for service-based businesses, suggesting they create individual pages for each service they offer, focusing on the specific problems they solve and the locations they serve. The speaker discusses the importance of creating a comprehensive website with dedicated pages for each of a plumbing or home services business's offerings. They emphasize that customers typically search for specific problems, like a "busted pipe," rather than just the general service. By creating individual pages for issues like water heater repair, toilet installation, and leak detection, the business can ensure their website is optimized for these targeted searches and provide the relevant information and solutions customers are looking for. The speaker advises organizing these service pages under a main "Services" section of the website, with clear links and visuals to guide users to the right page for their needs. This strategic approach helps the business get found online and address customer problems effectively. The speakers discuss the challenges of relying solely on paid advertising, as costs can quickly escalate as more competitors enter the market. They emphasize the importance of balancing paid and organic strategies, with SEO being an essential operational cost, not just a marketing expense. The speakers caution against quick-fix AI solutions for SEO, as they can do more harm than good. Instead, they recommend taking the time to create quality content and work with reputable SEO experts who can deliver measurable results. The key message is to approach digital marketing strategically, with a focus on long-term, sustainable growth. In this podcast dialogue, the speakers discuss the importance of building high-quality websites and earning positive reviews to achieve success in the digital marketing space. They highlight the experiences of their clients, such as Total Massage Gun and Choice Signature Luxury Rental, who have seen impressive growth and revenue through their online presence. The speakers emphasize the value of authentic, Google-approved reviews and caution against the use of fake reviews, which can ultimately hurt a business's performance. They also touch on the speed at which websites can now achieve first-page rankings, thanks to advancements in Google's AI and algorithms. Overall, the conversation provides valuable insights for business owners looking to leverage the power of digital marketing to drive their success.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.