Podcasts about so jordan

Vover's own former professional footballer, Jordan Stewart, & former NFL Linebacker, Dan Skuta, talk about what it's like when an athlete becomes bigger than the team/organization itself. The topic came about as Aaron Rodgers made his return to Green Bay this week and stated to the media that players are coming to the Packers to play with him, and not for the organization. So Jordan & Dan discuss their experiences of playing with the likes of Didier Drogba & Chad Ochocinco, and how those athletes use their influence for the better. They also take a look at the Olympics and ask the question, what Olympic sport would you play if you were able to?Hosts: Jordan Stewart, Daniel SkutaVoice your thoughts on this episode by downloading the Vover app here!

Spring Break 2021! We didn't want to leave you without a podcast this week... So Jordan stands in for Haley and even tells a murder!  Does having a low IQ mean you can go around murdering? The state of GA says not so much. If you can drive you are smart enough not to murder people. We also discuss the Woolfolk murders in Bibb County GA from 1887. Jordan- 1  Beth- 3

J. Claude Deering (Twitter/Instagram) chats with actor Chantal Thuy (Black Lightning). Chantal plays Grace Choi on the CW’s Black Lightning. She also played the role of Minnie in Pulitzer-Prize-winner Tracy Letts’ new Broadway play, Linda Vista. Chantal talks about her extraordinary past year shooting Black Lightning, while simultaneously starring on Broadway. Representation in Hollywood, and her activism with the organization Build Power. And the process of optioning a book for a film adaptation. Followed by a second interview with actor Jordan Barbour (The Inheritance Play / Broadway). Jordan was nominated for Best Featured Actor in a Play on Broadway, as part of the inaugural Antonyo Awards for Black Theater Artists, for his performance as Tristan, in The Inheritance Play. A show that TIME Magazine called "the most important play of the century". The show was closed down prematurely because of COVID. So Jordan talks about what happens in a business where “the show must go on”, and suddenly…it doesn’t. Claude is also joined by his producer and co-host Winston Carter (Twitter/Instagram) to talk about all things theater. Here we are, episode five! We’re halfway through our limited series. Or it could be halfway through Season One. It’s entirely up to you. Demand more and we’ll make more. So if you like any of what you hear today, do us a BIG kindness - subscribe to the show. Leave us a nice comment. Tell your aunt about us! Give us those five stars wherever you’re getting your podcasts from today. There are more fantastic episodes of Things Are Going Great For Me premiering every Thursday. Featuring interviews with Melissa Fumero, Rightor Doyle, Sara Paxton, Christine Woods, Tembi Locke, Vinny Chhibber, Elna Baker...and more! --- Support this podcast: https://anchor.fm/thingsaregoinggreatforme/support

On this episode, we touch on three topics. First, we look at how bourbon producers can reach new consumers. Then we take on the new celebrity craze. Over the past year, there have been about half a dozen music artists and TV personalities that have come out with bourbons. While we don’t see this trend stopping, we ask ourselves if this is good for bourbon as a whole. Lastly, we examine the current state of the secondary market. It’s a group consensus that we all miss it, but how has it affected value, store pricing, and distributor allocation? Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. Barrell Craft Spirits enjoys finding and identifying barrels that contain distinctive traits and characteristics. They then bottle them at cask strength to retain their authentic qualities for the whiskey enthusiast. Learn more at BarrellBourbon.com. Receive $25 off your first order at RackHouse Whiskey Club with code "Pursuit". Visit RackhouseWhiskeyClub.com. Show Notes: This week’s Above the Char with Fred Minnick talks about celebrity whiskey. How do bourbon producers reach new customers? What about new label designs? What do you think about celebrities getting into bourbon? Are celebrities helping or hurting bourbon? Let's discuss the current state of the secondary market. 0:00 Have you held a bottle of bourbon in your hand and wondered how was this made? sure there's the grains in the barrels and all that science that goes into it. But what about the package design, class manufacturing, shipping logistics, or purchase orders for thousands of cork stoppers. These are only a handful of things that you need to know. But what the University of levels online distilled spirits business certificate, you're only a few clicks away from learning from industry experts from renowned spirits businesses like brown Forman, jack daniels and more. Learn more about this online six course certificate at U of l.me. Slash 0:35 bourbon pursuit. 0:38 Carey is fashionably late for his returns. 0:41 I said he's making a big entrance right 0:45 see, I like this new platform because I hold the power like I actually don't have to put them on the screen. 0:50 Perfect. really sing as actually it's kind of cool how this works. Yeah, 0:54 it is cool. Yeah. Alright, he's here now should Adam 0:57 Can you can you like put his head face like behind a curtain kind of thing or voice? I can I can kick him 1:03 from the studio. He will do that. 1:06 I'll put him in. And then I'll take him out. 1:21 Everyone, it's Episode 241 of bourbon pursuit. And if it's your morning drive, good morning, if it's your daily run, break that record. And if you're sitting at work, let's make this day go by one hour faster. Last week, whiskey magazine presented their 2020 icons of American whiskey awards in New York City, and I'll be damned if we weren't even considered in the running. Who knows maybe next year, but here's some of the names that you might recognize. Brent Elliott from four roses was named master distiller the year Buffalo Trace as the best distiller and visitor attraction. peerless distilling companies small batch Kentucky straight bourbon was named the best Kentucky bourbon While Rebel Yell took home the best Kentucky single barrel bourbon and iron Republic out of Texas as the best non Kentucky and eh Taylor ride took home the best rye while to 91 Colorado whiskey took home the best new make award. And lastly Peggy no Stevens accepted and induction into the Hall of Fame as well. winners from the icons of American whiskey and world whisky awards. 2021 now go head to head and their competition across the globe to figure out who will be the best whiskey in the world. Now we presented in London in March of 2020. The Kentucky distillers Association announced that the famed Kentucky bourbon trail and Kentucky bourbon trail craft tour destinations Welcome to 1.7 million visitors in 2019. And now is celebrating its anniversary with its 21st birthday. Now, let's get into some bourbon economics beam centuri self solid sales growth in 2019. posting a revenue increase of six and a half percent for the Year and beam centaurs flagship brand, Jim Beam had a strong year in the US, where depletions increased eight and a half percent to 5.7 million cases. That also includes flavors variants of Jim Beam, according to impact databanks estimates. Now basil Hayden was another dynamic performer estimated up 37% to 345,000. cases in the US last year in Japan became the largest export market for Jim Beam last year, driven by the high vol craze, Kentucky Governor Andy Bashir announced that Kentucky is leading the nation in whiskey exports, which shouldn't be much of a surprise. The governor made the announcement while filling the 16th million barrel of Jim Beam at Jim beam's American steel house in Claremont, Kentucky, and Kentucky led all states in whiskey exports in 2019 at 480 $5 million. That total marks a 326% increase since 2004. While Canada united Kingdom, France, Brazil in Mexico make up the Commonwealth top five export destinations. Alright, today we've got the roundtable, a show where internet friends gather and discuss a bunch of bourbon popery. And On this episode, we touch on three topics, we look at how brands and distilleries can start reaching new consumers, and what are the best ways of getting your product in the eyes of them today? Then we take on the celebrity craze. Over the past year, they've been on a half a dozen music artists and TV personalities that have come out with Bourbons on the market. While we don't see this trend, stopping anytime soon, we ask ourselves, is this good for bourbon as a whole. And lastly, we examine the current state of the secondary market. It's a group consensus that we all miss it. But what has been the effect for pricing store pricing in distributed application, since this is all happened over six months ago. And if you're a Patreon supporter, you got the email yesterday that we're going to be doing a new pilot episode called Extra pursuit. This is a new kahlan radio show format that we're going to test out that is exclusively available to our Patreon community. We hope to see you all mine soon and make it successful to see how this thing's going to turn out. And speaking of things that are happening in the Patreon world, we have two barrel pics that are happening a Buffalo Trace this week. So if you want the opportunity to get your hands on one of these bottles of these private selections, as well as even possibly join us on the pic, go to patreon.com slash bourbon pursuit. It's this community that funds a lot of the things that happened with this podcast, and we're happy that we can bring these experiences like this to so many of our listeners. It's showtime. So here's Joe from barrel bourbon, and then you've got Fred minich, 5:45 with above the char. 5:48 Hey everyone, Joe here again, we enjoy finding and identifying barrels that contain distinctive traits and characteristics. We then bottle them a cast rank to retain their authentic qualities for the whiskey enthusiast. Next time Ask you bartender for barrel bourbon. 6:04 I'm Fred MiniK. And this is above the char. Right now we're seeing a plethora of celebrity whiskies come out. Most recently Jason Aldean, and Terry Bradshaw have announced their whiskies Of course, last year we had slipknot and Metallica, Bob Dylan, and I got to tell you, there's going to be a whole lot more coming. I'm even familiar with a few of them, that some of which I cannot disclose at this time. But let me just tell you, we should not think of celebrity whiskey as something that is the end of times or a sign that the bubble is about to bust. Rather, celebrity whiskeys just mean that we have right now the attention of all those who are interested in making money. And basically celebrities are like any other business. They're all about trying to make money. And whiskey is one of the hottest games in town right now. course it doesn't help that George Clooney actually made a couple billion dollars off of a tequila a few years ago. And so with the rise of spirits come more celebrities, I believe we should actually reward those who make good whiskey or at least put their name on good whiskey. Here's the thing, this is what we don't want. We don't want whiskey to become the next vodka, where celebrities galore just kind of sign up and they just put their name on it. We want the celebrities to actually be involved. We want them to be involved with good whiskey. And you know, the Matthew McConaughey project with wild turkey is a good example of how a celebrity can be used to improve a brand. Now, we'll see if that ends up working in the long haul, but I kind of liked the idea of more celebrities coming in to the game of whiskey. And that's this week's above the char Hey, if you have an idea for above the char hit me up on Twitter, Instagram, or Facebook, just search my name Fred MiniK Pape Until next week, cheers 8:03 Welcome back to another episode of bourbon pursuit, the official podcast of bourbon. This is bourbon Community Roundtable number 41. So we've been doing this quite a while and we've got a whole lot of good topics lined up tonight. And it's usually the Wrecking Crew that we have here. We talk about some, some culture things that are happening inside of Bourbons, and that, you know, latest news and we kind of give our, our best informed opinions and I guess that's maybe what you call it. 8:29 You know, maybe sometimes it's maybe simpler. Sometimes they're right, sometimes they're wrong, but that's just part of the process. But yeah, most of the time I get my comments, you know, decided right before the show, just research the topics and I'm like, okay, that's how I feel. I don't even know. 8:49 Yeah, 8:51 yeah, off the cuff. 8:54 That's part of the fun, you know, we've done this enough by now. And I think that's also funny for Ryan and I when we go and we're we're interviewing a lot of people nowadays. They're all like, hey, um, can you all send me like a list of questions that you want to answer ahead of time? 9:06 We're like, No, 9:09 we don't have any questions. 9:13 Like we're just gonna show up and ask questions. This is how we do it now. 9:18 I don't think we had an agenda the first time did we 9:20 forget roundtable? I don't remember. It was very first one that was so long ago. 9:24 That's too long ago. 9:27 I know. I know. But you know, let's go ahead and I think we can we can kick it off. So you heard some voices already. We'll save the our new special guest tonight for last you've heard his name on there before but I'll start with the guy who's always on here, Blake. You can't 9:41 get rid of me of the bourbon Roundtable. I'm Blake from bourbon er. Yeah, always fun to be on. You know. Still, this is one of the one of the highlights of the month to jump on here and talk with you guys. So thanks for having me. As always, you can find me on all the social medias, Instagram, Twitter, Facebook. Bo you are Bo nr as well as my, I would say newer, or new site that's kind of just newish at this point. That's seal box calm, so es el ba ch s. So thanks me guys. 10:13 Absolutely make sure you go check it out for all your craft whiskey needs as well as pursuit series needs. You can go and get everything ordered right to your doorstep. We always need it. So Jordan, you're up next, buddy? 10:25 Sure. This is Jordan from breaking bourbon, one of the three guys from breaking bourbon calm. You can find us on all the socials at breaking bourbon and make sure to sign up for our newsletter. We're always sending out our latest calendar calendar releases. Is that starting already? Oh, it's it's been going already for for a few weeks now. 10:43 Oh, gosh. You feel 10:44 like it feels like it's it's a good time right now because you're like, oh, like we don't have to worry about anything crazy coming out like stag Junior bash 13. Like that came in when already now we can just relax for a minute but like seems like you guys just want to keep the energy going. 11:00 It'd be nice if we got a break, that's for sure. But the bourbon Gods demand it. 11:04 Yeah. Hey, we got Brian. How you doing, buddy? 11:07 Hey guys doing great thanks for having against Brian with sip and corn on Twitter, Facebook and Instagram is sip and corn. You can find me online at either sipping corn or bourbon justice calm looking forward to it. 11:19 Absolutely. And we have a familiar face of the Round Table making his return. 11:25 Carrie 11:26 How are you buddy? Hey guys, thanks for having me back on here if if Blake is Cal Ripken of baseball, I'm Fernando Rodney. I'm the reliever that you call in once in a while and you're really nervous because you don't know what's gonna happen. 11:43 Yeah, I could either be strong or not, but at least I'll look good with my hat turned a little bit to the side. 11:50 It's all a matter it's come sprinting out. Yeah, sprinting out of right field. That's right, people. Yeah. 11:57 This is awesome. 11:58 Well, Ryan as two people still watching Baseball I I certainly have paid zero attention to it but I don't know about you all. Then again, Louisville is not much of the amazing that we get the Louisville Slugger museum. We got the basically the biggest names with baseball here with the equipment yet. Like the city just really doesn't care that much about baseball because we don't have a protein just got to go an hour and a half north to be able to do that. 12:20 Yeah, they stink. Yeah, there's no point. 12:23 baseball's hot right now just because of the controversy. like everybody's talking about it now. 12:27 It was just the astralis conference. 12:29 Yeah, for sure. Which is crazy. If you look in depth at all of the stuff that's come out and then consider like the latest evidence where the guy was holding his jersey when he was crossing, homeboy. I know things like definitely a made for TV movie coming out ridiculous. Lifetime movie come 12:45 Yeah. But it keeps it fun. keeps it interesting. I think maybe like every once in a while, like sports have to do these things like they gotta create something to hype it back up again. Because as soon as it starts hitting this little plummet, you're like, Oh, am we're back up again. 12:58 Yeah, they said this is actually good for baseball bat for the Astros? 13:02 Well, that's true, as somebody's got to be a pawn in the game at the end of this right. So, all right, 13:07 so let's go ahead and start hitting some topics tonight. So the first one we want to do is we're gonna start looking at marketing and trying to figure out really how our bourbon distilleries and producers, how do they reach new bourbon drinkers? And I know that we've we've thrown a few different ideas around here. And I know Jordan, you had had some thoughts coming into this. So how do you kind of feel that distillers or bourbon, distilleries and marketing like how should they be reaching new consumers nowaday? 13:35 Yeah, so I think there's two parts, right? I'll make this short, but two parts. One is through people of the industry and making sure their products get out in their hands and making sure that we're highlighting them right. So for example, heaven Hill just sent out the whole latest batch of Elijah Craig. Right, which was great and everyone's posting bottles up and doing reviews and honestly, that's okay because usually it's a slam dunk bourbon, right for Most part, but other distilleries don't do that right Buffalo Trace released that press release for stag bash 13 they didn't send out any bottles, they just sent a press release. So, you know, I think the distilleries that are getting smart are making sure that bottle is getting hands of different review sites or different people on social media and making sure it gets out there. And then from just a standard consumer standpoint, right i think it's the people that are doing a lot of just non distiller producers right it's who is a fun label, who has a backstory good, right wrong and different, whatever your opinion may be on it. That's the people who walk in I have so many friends who go into liquor store they'll text me Hey, this looks really cool the labels cool fun backstory, you know anything about it? Like yet it's difficult. So is every other thing in your hand on the shelf, right? And they don't know what that means, though. They're just looking for a fun bottle to give us a present or Don't be. But there's nothing there's nothing wrong with decal, either. It's just you have to know kind of who's picking and who's selecting Right. I mean, we all know we've had some fantastic decal barrels coming out of there, but it's just, you know, that was just an example. So it's It's the people are doing it right or making sure they're getting out to the influential folks and talking about it. And then the rest are trying to just whatever the consumer with fun packaging. And that's kind of been tried and true throughout the years. 15:10 So you think they're doing a better job now then? I mean, Fred's not here. We can poke a jab at him then, like buying another Magazine Ad or something like that. But 15:20 I think they got smarter with the dollars and how they do stuff right. And I'll go back to heaven Hill, for example, right? They could just as well put up a billboard and global or anywhere else or they could have put out a huge news spread and bourbon plus or another magazine right whiskey advocate, announcing Elijah Craig barrel proof. Instead what they do, they got smart. Instead of sending a sample that people are viewing, they sent a bottle and you know what it's popping up all over social media, all of our websites and that cost them a fraction of what it would cost to a major advertising campaign. They smartened up the truly half 15:51 I didn't get a bottle 16:00 After bourbon and beyond and like a nice couple week run of, you know, really being on and things like 16:05 that, even years back, right? I mean, 16:10 bourbon blogging is two hobbies. It's the love of bourbon as a hobby, and the love of writing as a hobby. And I've come to realize that only like one of those two hobbies a lot. I like talking bourbon and I liked hanging out with people, but bourbon, but it's just the writing thing. It just inspires me for a while and then it it goes away. But if I finished the unfinished stuff that I have in my blog, I mean, I'd have like, I have like two and a half posts, it'd be amazing. So someday, we'll get back to it. But my question about the marketing stuff, are you referencing celebrities? marketing that or just how they're trying to reach consumers? 16:48 Yeah, I mean, we'll get to that in a little bit. I, you know, I'm kind of looking at, you know, how do we reach new bourbon drinkers? Right. And I think we'll get into the celebrity thing in a little bit because that's kind of like the second segment of the show. But you know, there's another thing that that I think brought up in our kind of private chat and that was, you know, I kind of want to stay on this topic a little bit before I start switching gears a little bit, you know, as we start looking into the clinical influencer realm, right, it's kind of a it's kind of like, I don't know if you guys like the word I feel like I'm like, nasty when I call myself an influencer like, 17:19 yeah, hundred percent. 17:21 Yeah, not good. 17:22 Yeah. Well, but that part is it's true. Right guys 17:24 are influencers though. I mean, you are like, when? Yes, the 17:30 batch 12 17:31 that you can't find anymore and the price went up. Do you know why that one went up? It's because of that guy right there. Jordan? Yes. Why? Yeah, that was definitely a breaking. 17:41 Breaking, but we'll certainly take credit for that. But you know, in our book, and I agree with what Kenny just said and you know, I we don't like the word influencer, I think to us, right? We put a ton of work into breaking bourbon. It's more than just a hobby, right? It's it's almost a full time job at this point is the job of planning job and we work our butts off for that. I think of influencer I think it's somebody out in a beach with a bottle and they're taking a picture. And that's, that's all they're going to put into it right? They're looking at their latest filter on Instagram. And that's how they're influencing folks. For us. It's truly a love and a passion of making sure we get out our thoughts to consumers that when they're new consumers are old consumers going to liquor store, we're able to help them pick out the right bourbon that's right for them. Right. And that's more than lensing. That's that's going out and doing a job to show in your love for the hobby. 18:27 Exactly. 18:28 I think it you know, kind of what Jordan said with how far is the influencer taking it, like, all right, you know, are they writing posts and had this conversation with, with with Josh from whiskey jug about, you know, you can have an influencer who do an Instagram story that's there for 24 hours, what does that really get you you know, is there really an ROI on that, but if they put an Instagram story, if they do a post, if they do a blog post, then you have SEO, SEO, you have backlinks, you have all this other stuff that's kind of building around it and So, you know, I think you almost have to be hitting all those areas to have some kind of influence. 19:08 But as far as which brands 19:09 are doing the best, I mean, you think about I know somebody mentioned this in the chat I think beam does a really good job of this barrel always does a good job about getting beer bottles up to people who are gonna, you know, have an audience and can post them. Heaven hills, come on strong. I mean, I don't Did anybody receive anything from heaven Hill until about two years ago? I know I didn't. So those are a few that I think definitely pop up. And Buffalo Trace seems to be taking the opposite approach of you know, we don't need as as much of this so, you know, used to if there was something you could get a sample it'd be two ounces or something like that. Now, even that seems pretty limited. 19:54 What they're doing, they get so many pictures 19:58 of just normal people. 19:59 Yeah. 20:00 Well wait one day. Yeah. Why would they send to really anyone when just some Joe Biden it has to take a crop shot crop shot just because he found Eagle rare or something like that? Yeah. 20:12 It was revolution that sample bottles too. So there's that. 20:18 I don't know that that sample size really makes a difference in terms of marketing. Because the people that are using you guys, your opinions probably are already into the hobby, right? So you've got the, the new people that they're trying to market to. And then you've got the people who are in the bourbon world who might not look at their brands, who they're trying to get them to switch. So I don't know. I feel like some of it too, is the marketing by us. And I guess we're getting into that part. But the marketing kind of gets into trying to influence young people, right, because you have people who in my mind people in college, first try bourbon if they haven't already, you know, but when you're 21 and you're in college, and you try it and then you know you're having Evan Williams had a full ball game or something and then you graduate and you wanted a nicer bourbon to move to I feel like that's kind of, I really don't know if that's where they're targeting, but it would seem like that would be your market. 21:09 Maybe I'm gonna disagree just a little bit and at least I'll speak for us and not a humble brag, but you know, we have millions of unique people come to breaking bourbon every year. And I guarantee you that the indepth crowd that we get caught up in on social media, Facebook, Instagram, Twitter, nowhere near is that high, right? So that means to us, there's a lot of folks who are invested in the bourbon world who go to breaking bourbon. And I guarantee you it's probably the same thing for bourbon pursuit. They're probably picking up a ton of new people who aren't deep in the bourbon sphere. Right? And same with Brian and his book. I bet you have a lot of people are just really into largest into Kentucky history picking it up that part that have no relation whatsoever and who don't know what bourbon pursuit is we're breaking bourbon as. So the audience we reach is actually much greater than than we actually realize. And it's not everyone who's viewing this, you know, round table right now. It's much greater than that. So 21:56 they have discovered that because they realized they love bourbon. Or they're just trying bourbon and saying oh you know I like bourbon I'm gonna find bourbon and people on the internet 22:06 I don't know we ask we ask a lot of folks who write into us for the first time for the emails we say hey how'd you hear breaking bourbon said honestly I was in a liquor store trying to find more information before I dropped 40 bucks on bottle never heard of you guys before but you know it's good so they probably search the brand he searched the brand or the bottle totally don't know about breaking bourbon they're just searching for bourbon they're trying to get into it they're trying to make sure that their dollars right to us. We get so caught up just $200 bottles are in our bottle. Right The average consumer we you know, you need to remember 3040 bucks a lot of money drop on a bottle of bourbon. Right? So that's what they're looking for. Make sure they're spending their dollars wisely. 22:41 Your joke your points really good. Jordan, the people that I talked to in a lot of the presentations that I've been doing now, I don't know they're they're not the bourbon enthusiasts. They don't really don't know anything and I'm having to explain to them when we're doing a bottled and bond tasting what in the world bottled and bond is and they've never had the three that we've got on the tasting. So I think you're right there, there's a lot of new people coming into it. And that's, that's really what the brands are after I think. 23:08 I compare it to, like, you know, picking up other hobby. So if, if I'm looking at wine accounts, I may be falling for a complete marketing gimmick, but because I saw something on Instagram, so I want to try a bottle of wine or like, you know, some golf tool that is not going to help my game at all. But that's I don't know the difference. So I try to find the accounts that I think I can trust and that are giving good feedback. And, you know, just going from there and, like, kind of both y'all alluded to I think we really just, you know, don't give enough attention to the fact that the majority of the bourbon market is not guys like us. It's it's not guys that know what what mash bills are made aware or even care about it. You know, it's like, Hey, I got $40 to spend. I don't want to feel dumb. Because I get this bottle home and it tastes terrible. Where do I go? in you know, I think that's that's probably 80% of the market at this point. 24:10 Yeah, for so another big thing that makes me happy that this is all happening as well as that, you know, shout out to heaven Hill and a few other ones that that sends you full bottles, right? I mean, that gets you a much better Instagram shot than like a little two ounce sample a little cup that you know, kind of comes in and stuff like that. So I'm always happy to get the full bottles. I think that's fantastic. 24:32 I remember loving all bottles because they know I'm just going to like, review it, take a few pictures and then they get the bottle so they think it's the greatest thing ever. 24:42 I remember when Kenny used to get shafted, and now he's, he's on he's he's all the way to Mini. 24:50 I'm saying that. 24:51 Nothing wrong with that. 24:54 Absolutely not. Yes, yeah. So 24:57 go ahead right. 24:58 Do I get to get a point or not? We've had some 25:02 remember, I can put you on mute now? 25:04 Go ahead. No, my first right. No, I totally agree with what Blake says. And I've talked to you about this Kenny before, like we to get bourbon and expanded, we got to go to fringe audiences, like people that are interested in food, or cigars or wine, or like even cooking with green eggs or, you know, smoking food, you know, as there's just, that's where they got to start allocating their money to because people that are nerdy about something, they're going to be nerdy about bourbon, they're going to dive in to whatever they're interested in. And that's who you want are those people that are passionate about their hobbies. And so if you can get to those fringe audiences that kind of tie into what you got going on. 25:42 So the other part of this about looking at, you know, how are they reaching new customers, is we look at label designs and sort of what's happened in the market and on the most recent things that we can think of, of course, is like the new Baker's redesign, right? taking something that was a flagship product, redesigning it, giving it a Basically a face facelift of a label some new bottle new tops and everything like that. Do you all anticipate seeing this as a another trend forward where we can expect more brands to start saying like okay let's let's keep the brand but let's give it a whole new facelift let's break it so you look more younger more energetic anything like that. 26:20 Is that kind of part of marketing one on one anyway is is rebranding your image if if sales are hurting a little bit I feel like that's kind of kind of a standard especially in the bourbon world where it's just a label it just changed the label up in it you know people it sells out and fever like I got pre label stuff for sale and people go crazy and you know the fear FOMO sets in 26:42 or change the you change the proof or double the price to you know that 26:47 I think that's a lot of it too, right? I think it's a good excuse and I'm not justifying this at all, but I think brands are looking for a way to increase price right? One easy thing to do let's relay let's not really what but let's rebrand it right new bottle, different labels. Get a little more upscale 510 15 $20 mortars cost to the price. Right and I think you've been seeing that a lot of brands doing it. Or let's switch from screw top to cork. Let's do little things that make it feel more high end, same bourbon, right but now they're gonna start charging more and somehow people feel it's okay because now seeing the same model with a new increase price they're seeing a new bottle with an increased price. 27:22 Yeah, and there's some people in chat that are talking about how wild turkey is going through a yet another one. I think we've we've touched on this before, like, haven't they done like two or three of them in the past like five or six years of like, just suddenly changing things on the wild turkey one to one label? 27:36 Well, now it looks like they may switch the bottle up completely based on the last one I saw is that 27:42 I mean, I don't know if that's confirmed yet. But they they change everything. They're probably too much. I mean, look at what Rare Breed has six years. And I mean, they, it's it seems pointless. A lot of them are small changes. And then you've got the ones that do the big changes. I think that's where people notice A lot of people aren't going to notice that rare breed has changed four times in the last six years. 28:06 Yeah, I think there's a lot of thoughts on this one, but you've seen a lot over the last few years. You know, Weller had a overhaul, 17 9200 overhaul. lizer crack had an overhaul. And now you know, Baker's been the most recent and I would say probably Baker's was the most successful with it, because I can't like I've loved Baker's for a long time. And I don't know why more people didn't drink it. And all of a sudden, like it comes out in the cool bottle and people are like, Oh, man, have you tried Baker's like, this is not a new product was it 28:39 was it was not 28:40 a single barrel. So that did change. But, 28:43 um, 28:44 but it's, I mean, go back and taste it against some older bakers. And you'll be like, wow, this is really good. I love the new stuff. But I mean, that's a huge win, I think for being because people now love it. It looks so much better on the show. There's more people buying it people realize how good it is. And all they did was change the label, you know, call it single barrel. 29:08 Marketing one on one, right? The wine world taught me how to do labels and we got new bottles and they sell. 29:15 Yeah. You know how many? How many screw caps do we have on the market today? As opposed to just you know, five years ago? No, no, not a whole lot. You know it. There's something about that, that value of pulling off a cork instead of unscrew it. You know, even Weller antique, even after the redesign went to a cork instead of the screw cap. So 29:40 very old Barton. That's all I can think of. Yeah, yeah. Yeah. 29:45 And now What's the next one? benchmark benchmarks about to get a 29:49 overall that's doing a whole new line 29:50 of benchmark bourbon, too. Yeah. There's a whole new line extension. 29:54 I mean, Buffalo Trace just moves down the line. Right. Let me 29:57 let me assure you we've talked about done in a roundtable been over a year ago, I think that we talked about how they kind of go in the cycle of like finding something and re reinvigorating or reinventing it. You know, like 1792 was a very good example of that in the past a year and a half of maybe even two and a half years now, of what they've done to actually bring out new line extensions, repackaging everything like that, to really uplift the brand from what it had actually been before. So as we kind of continue down this path to and trying to figure out well, what how people are they going to be reaching new consumers and we look at something that we've talked about before and that's celebrities, celebrities getting into whiskey, notably bourbon, you know, there's there's a lot of things in whiskey but you know, this is bourbon pursuit. I think we'll focus on bourbon. And so in the past year, you know, we've had Bob Dylan, there's been Slipknot, Metallica, Matthew McConaughey, and now, Florida, Georgia line and Jason Aldean are now teaming up to create their own. And then also in the past two weeks, I think one that maybe took us all by shock was Terry Bradshaw. 30:56 Like Yeah, 30:56 I was I was I saw that too. And I was like, wow, I mean, Captain Kirk like I understood that one like, but like Terry Bradshaw like really? That's a new one. Did you watch 31:06 the Super Bowl? Pretty sure he was drinking it live during that. During that 31:09 broadcast. We'll talk about best advertisement you could. There's freakin terrible tiles everywhere you look at like watch every Steelers game no matter where they are. It's like there's just everywhere. It's the Anima when you buy McDonald's here run. 31:22 Yep, exactly. I think you know, a lot of its going to be back to right George Clooney is tres amigos. Right? So if you're another celebrity, you have any influence whatsoever and you have a name recognition. If you realize three guys can pull off a billion dollar brand you're gonna try and get in. Right? I think what people fail to realize or maybe not people, right? I think people realize what celebrities fail to realize is that isn't always the case like lightning. That was a lightning in a bottle type situation like Dan ackwards had Crystal Skull Baka since 2007, right and like people know what that is, but by no means is that a billion dollar brand? Right? So I think everyone's trying to cash in on their fame and do it think they're probably not going to see a huge payout, right, they may get a kick out of seeing their name on a bottle of whiskey on a bottle of alcohol. But if they're looking for a payout like the other folks had good luck. I think Ryan Reynolds is the next track to really take a very Jen super far right. I think he's Yeah, 32:16 I think that's a smart move to with the gin route instead of, you know, sure you're targeting a cool market, which I don't know, maybe we're just all wrong. And we're still like, over or under estimating the amount that people care about, like what's actually in the bottle. 32:33 But 32:34 now, I mean, I was texting with Oj leamas about this. And he said, Nobody wants to buy my shoes from a guy or basketball shoes from a guy who can't dunk. But it's kind of different in the bourbon world. You know, it's like you know, what is actually dunking in the bourbon world. So if Slipknot comes out with a bourbon or whiskey, whatever they came out with, like, people buy it, I guess I don't know. 32:58 I don't they buy it though. I mean, yeah. It's growing 33:02 like crazy. There's more 33:03 for me of what I want if they're gonna leave my four roses single barrel alone and I can actually find it on the shelf again great, you know sell it out 33:13 they'll come back and buy more. 33:15 I think I'm a little more indifferent on this one because it's like if that's what what people want to do and that brings more people into the industry and to buy you know hopefully they come in because they want to buy whoever Terry broad shall bourbon and then they're like, Oh, hold on. There's actually people who make this who make a lot of other good products. That's just one more consumer in the door. So 33:39 you're speaking as the guy you know, was sealed box here as the guy who already walks into total line and there's people around the corner and you know, you just want to check out and they all want Blanton's and you're like, sorry, you know, just you guys are driving me crazy here. And they they you know everything is impossible to get nowadays from that standpoint. You know, you don't want more people hobby. But I get where you're coming from too because it's from our standpoint of people who love hobby and love to talk about, you know, love bourbon and talk about bourbon. It's good for us, for them to bring more people in. 34:11 Yeah, I think there's one thing that I really wish that we were able to see in this world is like, if these celebrities really love whiskey and love bourbon as much as they do, like, I wish there was, like, if they were promoting it themselves, like if they were if they were drinking a bottle of Buffalo Trace or wild turkey or whatever it is, and we got, you know, we saw that more often then we're like, oh, my, like, these guys are really into bourbon. Right? Yeah. And making it versus somebody that like, you know, I don't know, maybe a picture service to like somebody drinking a four roses, and they're like, Hey, now I'm gonna start a brand, right? Like, I just, I just wish there was just something more like that was deep into it. They're like it was able to tell a story that would get people like us excited. Right? And I don't I don't think it really gets people like us excited because it feels it feels bad. Like I feel like we're just so naanum a little bit, but the thing is, is like they're not really trying to reach us per se. Right? And and I wish that there was a little bit more something that appeals to the whiskey geek in this category that says like, oh, like, this is why we want to do it because we had so much enjoyment of doing this and this and this, which, you know, you take this and you look at what Fred has done by interviewing the guys at Slipknot, same thing with Metallica. And actually like getting the story of you know, they're like, basically them and why they started the brand and really like what whiskey means to them. Like, I just don't want this to snowball to the point where every celebrity starting to come out with some type of liquor. I mean, everybody's talking here in the chat. Like I know the rock is getting ready to come out with a type of tequila. And it's it's going to continually growing, you know, it's going to grow more and more. However, I just want to make sure that you know, I it sounds bad. I feel like I'm on a bachelor Bachelorette like hope they're in it for the right reasons. 36:01 battlers, which I did have to sacrifice and DVR The Bachelor tonight so y'all are 36:05 well, man. No, 36:08 but I mean like overall like in, you know, Brian, I'll kind of go to you first like, do you see this is like good or bad for the whiskey world. 36:21 With the careers of master distiller spanning almost 50 years, as well as Kentucky bourbon Hall of Famer and having over 100 million people taste his products. Steve nalli is a legend of bourbon who for years made Maker's Mark with expertise and precision. His latest project is with Bardstown bourbon company, a state of the art distillery in the heart of the bourbon capital the world. They're known for the popular fusion series, however, they're adding something new in 2020 with a release named the prisoner. It starts as a nine year old Tennessee bourbon that is in finished in the prisoner wine companies French oak barrels for 18 months. The good news is, you don't have to wait till next year to try it. Steve and the team at Bardstown bourbon company have teamed up with racket Whiskey club rack house whiskey club is a whiskey to Month Club on a mission to uncover the best flavors and stories that craft distilleries across the US have to offer. Their December box features a full size bottle of Bardstown suffusion series, and a 200 milliliter bottle of the prisoner. There's also some cool merchant side. And as always, with this membership, shipping is free. Get your hands on some early release Bardstown bourbon by signing up at rack house whiskey club.com. Use code pursuit for $25 off your first box. 37:32 Do you see this as like good or bad for the whiskey world? 37:36 I think it's indifferent. I mean, the the people who know what they're doing and the people who who look at look at you guys for reviews there, they're going to be picking the ones that are worth buying. And I can't imagine that a lot of these are worth buying. So I don't see it as affecting me too terribly much. 37:55 Anybody else? You guys are awful quiet on this 38:00 I feel like I don't know, I gave my opinion of I don't think it's bad to bring more people into the whiskey world. Like, are we pushing it to jump the shark even further? I don't think so, because there's going to be so much whiskey. And, you know, Drake released his own whiskey a few years ago and you know, it's just something that constantly happens if there's money to be made, you're going to have these people who say hey, let's let's throw a big name on a brand you'll be the face of it and we'll handle the back end so I don't think of it as a bad thing you know, if that means that there's more bottles on the shelf when people walk into a total line and maybe they see a name they recognize it they buy it, good for them, but i don't know i don't i don't think see it as something that like kind of interferes with our lane of the bourbon nerd world. 38:53 I know any of it is gonna be good. Is what I'm more. 38:57 How many how many bottles of actually Bad bourbon Have you had four major distilleries? And I'm talking about like, 39:04 stuff you can't drink. Our major dealer is doing rock and roll band releases, though. 39:12 I mean, I think they're sourcing through somewhere. I don't think definitely. 39:18 Do we ever sure any? 39:20 Well, I mean, I mean, 39:21 no, I don't think it's any race. But I can tell you right maybe it will maybe some MGP maybe you know, Barton's and 39:30 usual suspects. Yeah, for sure. I mean, I mean, and you know, the Terry Bradshaw bourbon, it's all from Ozi Tyler right. And I believe it's gosh, it might be a three or just a four year old or something like that. So that might be one of the first brands that are gonna be coming out of OC Tyler and Brian and AC or they're making some faces but you know gotta gotta get understand about like Ozi Tyler like sometimes it gets a bad rap because the only like people pin Ozi Tyler repair tear up here like that's what that's what people my head one yeah. 40:00 Exactly I was a big mistake on their part because they there that Jacob McCall is actually a really good master distiller there and he makes an outstanding product, but they have that black eye on them because of this like Tara peer thing, because it's like, I mean, it's a, everybody thinks it's a gimmick, and nobody's gonna get a fair fair shot. So they're just I think they're actually trying to rebrand and come out with new brands that you know, aren't Ozi Tyler so they can get away from that. But back to the celebrity thing, I think it's good. The more you get it to the, if you will, it's good. If you want bourbon to grow, if you don't want it to grow, then it's bad. The more you can get into common people, it's just the natural progression of any product, the more appealing it is to the mass audience celebrities do that, whether you like it or not. Yeah, that's just that's, 40:44 it's I'm interested in a little bit of bourbon history and bourbon law. And so I've got a 40:51 great book that they can check out 40:53 and really get into it. I'm right there with you guys. I think the more people drinking bourbon, right, whether that's good or bad for people Trying to find bottles it is what it is. But the more people are drinking up, the more money that producers are willing to invest in it right? Big or small, and more. So the more legs and bourbon has to go a long time before there is a, you know, it's a boom and bust cycle. So before there's a bust, and honestly, if they can keep this up, then it's just ingrained in the American culture, right? And then you'll see bourbon out there. Let's be real. You don't want to see a bus like flavored vodka, what, 15 years ago and everyone's drinking flavored vodka 20 years ago. Let me tell you how many of you are walking through the store. Like I think I'll pick up some bubblegum vodka to drink tonight. just doesn't happen, right? If you drink bourbon now and other people see you drinking it for 1015 years have a hold on long enough. That's cultural that's generational. Right? And then we actually have bourbon taking off and just becoming more mainstream, which is fantastic. I mean, I mean, this 41:47 is this is a good discussion, because I think you know, as we it, there's a lot of things that are happening in the comments as well. People were saying, you know, like, basically there's Who was it? That was Hank Williams Jr. Our Booker was in a hurry. Williams jr music video with Dreamhouse say that there's I forget I saw something else but basically saying whoever was was was pushing dickhole a lot back in the day as well. And so I think celebrities do have a role in this right as as an advertising mechanism and stuff like that getting into it be I mean, in Mila Kunis has been doing it for a while. And that's but that's just the advertising side of it. I mean, we're talking about actually like having a hand at creating something that is a product, which is completely different, in my opinion, right? Where I think they probably have a lot more skin in the game, they've got their dollars invested into it. And so it becomes something that is a cornerstone for them that they've got to make. They've got to make successful and so if they don't, then it could end up being like Trump aka right who knows right? Where it just is no longer on the shelves or something like that. 42:54 But latronnik baka 42:57 you're sitting on it. I think it's worth something nowadays. And speaking of worth something now, I guess that kind of leads into a it's, it's always a topic we love and we hate it the second at this at the time, but that is the secondary market. 43:10 Nice transition. I know. 43:13 I try to find ways to make it fun and interesting without like Ben and myself is like, oh, they'll go people that always talk about the secondary market. But it truly is like one of those things that we're now Gosh, five months, almost six months since the since the kind of smack down if you will, yeah, really had this still exist? 43:33 No, I'm kidding. 43:34 Well, that's kind of what we're going to go into. 43:36 July. July was when the group I was running went down. So it's been over six months. 43:41 Yeah. 43:42 So there we go. I was 43:44 I was thinking it was like sometime like September timeframe or something like that, but it was before then then then we're definitely over six months. So I guess we're going to kind of talk about the current state of the secondary. Me personally, I made I made a prediction on our last of 2019 episodes saying that 2020 was going to be the kind of rebirth of it where a new Facebook groups going to come up this whole thing was just going to fly over like blah blah blah blah, who cares? And so far I've been completely wrong that has not come to fruition it is continuing to groups either be shut down, or there's just new rules and saying like no posting of dollar signs or anything like that, but there has not been a group that has started to break you know, really come up and make a name for itself. at the same exact time bottle spot has suffered a casualty, which was something that I did not see coming which I don't know I kind of took me by surprise. I don't know about you all but right now, I would say I would, I would say the current state of the market is if we're going to go like red yellow green like it's gonna be in the pink area. right it's it's an innocent a no bueno. State still, 45:01 you know, it's certainly maybe not life support but close to life support, right? It's nothing's really popped up. I think two things. One, Facebook got really good about shutting down groups where you saw a bunch pop up right after the secondary, the bugs shut down and they just kept smacking down other ones. I think a little bit of Facebook doing better about patrolling things. I think it was a little bit more of people out there saying, well, Now's my chance to report everything right. Little bit, a little bit Facebook heroes going on, we'll call it. But I think it's a loss. I think it's lost the community whether or not I mean, I never bought or sold on the secondary. But what I love doing was just seeing the latest trends, what people were really after, right? I love seeing new consumer to consumer supported caeser to a different bourbon. They just decided to get into the week before, but it really showed what people were after and what brands were becoming hot, what brands were pulling down what was coming and what people were really looking forward to. And that's just gone from just a pure, you know, gamesmanship just a fly on the sidelines watching that's gone and that's a shame. You know, and I think it's also a shame to for everyone who now Bye cases and cases of bourbon they just started get into thinking they flip it easy. Sure. Hope they like drinking it for sure. A lot of parties torn up you 46:09 still got all those diamonds? Yeah, 46:12 I'm good. I do diamonds. 46:16 I don't think the markets really that much. It's still there. It's just more spread out. There's more places there's more rules. Let me win one market goes down another one comes back up. It 46:28 it still exists. And you can't stop it. I mean, it's not going to exist is the thing and and it'll, whether it's Facebook or someone finds another platform or whatever it it'll exist. I mean, I wish it to Jordan's point. I wish you could kind of see it from the sidelines, but it's still going to exist in so 46:50 I think 46:50 it actually has been affected way more. You know, I'm kind of with Kenny where it stopped and slow down way more than I thought it would you know, I thought it would always exist. Didn't it does to an extent, but it definitely took a big hit. You know, I think just the fact that all these massive groups were shut down. I don't know if there's a group that is in the, you know, is their group in the six? Well, not in the six figures in the five figures or, or even 10,000 plus members that hasn't been shut down? Probably not. So, you know, it definitely takes a big hit. Now, it's like, you have all these, you know, people just selling well or 12 or bottles that really shouldn't be sold. nobody's doing that as much anymore because it's not open. It's not as big of market so all in all, I think it was a pretty surprising change and how it all went down. So I still think it's a detriment to the bourbon world because whether you love it or hate it, that was a big part of just watching, you know, what was getting sold, what were the trends, you know, older bottles, and Yeah, it was just kind of fun to see that stuff be sold. You know, I'm kind of with Jordan like I didn't participate, but I liked seeing that what was going on so a little disappointing. 48:11 I guess. I'll go ahead Carrie. Sorry. 48:14 No, no, no, go ahead and do that. 48:16 Okay, okay. 48:18 We need our Ryan Come on. 48:19 I know we didn't need more Ryan. 48:21 I'm talking about the secondary market I'm kind of relieved about it because like, I'm not doing like mega balls and all this crazy like, gambling and stuff like in trying to like, but it's also because it is a bummer like you used to you know, that was my night like scrolling through seeing what people are buying what they're selling what they're going for. I do love the yard sale stuff. Oh my god, it cracks me up like that keeps me entertained. But uh, yeah, I think it's, you know, I'm indifferent about if it's detrimental to bourbon. I mean, it's detrimental to us. But as a I think bourbon is just like we were talking about earlier we forget about the common consumer and they have no idea that's exist. Still. It doesn't affect them. It's still growing. Besides that, but I do think some brands like really valued from the secondary market Buffalo Trace being one of them, I'm not really sure that they would be what they were without it, and I don't and there's brands like old Scout, there's no way they would be anything without the secondary market Vlogbrothers all these MGP brands, nobody would have gave us, you know, two flips about them if there wasn't a secondary market out there. And so, I think it it does hurt us but I think people got in it early enough to where they got educated about brands that they didn't know existed and now it does suck for the people that bought bottles, but I don't know do you think like so? I'm gonna give a shout out to my boy Guthrie at toddies. I know he's listening in but do you think like liquor stores that can sell that stuff now? Does that help them? You know, with pricing or does it hurt pricing? 49:52 Well, I think in my opinion, this is this has become a basically a guessing game right? Somebody says, Oh, I got this bottle what's it worth? I mean Blake we had this conversation the other day he came across some some pre pros and he was like, Hey, what is this worth? I were like shit I don't know we don't have a database there's no there's no information and so it's like there's no way that we can really like pin a price down any of this stuff anymore. You know, and thankfully the is the even though I mean I think the bottle blue books still there because it's ran by some of our really really good friends of the show as well. But that might be the only indication of the value of the anything that's even out there in the market anymore. And even at that is still like it's a varied range, right? Like a each Taylor tornadoes anywhere from like 1300 or 2000. Like that's that's an all over the place, in my opinion. 50:46 Yeah, but if you look at it's still what's what blows my mind is that if you look at Pappy 15 despite everything that has happened to all the markets, it's established value is still the exact same as it was before all of the markets crashed. hasn't changed. It's still the exact same. 51:02 Again, I think that'll be 51:04 better too though. That's the one you can talk to anyone who knows nothing about bourbon but they might know they might not even know a bourbon is but they know that Pappy is a whiskey and that they want it. Right. It's just something that people want that they can't have bottom line. 51:16 Well, I think that's where I think you have like your your solid, you know, cornerstones of the bourbon bourbon secondary that won't change, you know, antique collections never going to change. mixers are going to change. 51:30 You know, where 17 changed a lot. 51:33 Well, yeah, no, no, I'm saying that they're, they're always going to have that secondary market. But I think it's the lower ones. You know, it's the Weller, twelves it's the victors 10 years, it's, it's those that will just kind of say, Go away, and maybe that's a good thing. Maybe that just means that more available. Market is more available, so 51:51 means you can go to the store and actually find it. 51:54 Not unlovable. I 51:56 think I still can't find it here. 51:58 Well, I think we still have a lot time until that goes into, you know, into Karis point as well, there are still smaller sex where this is happening, right, like just smaller groups and just spread around a little bit more. And you can't be in a mall. And if there's only 500 people in it and you get a good deal on something, then that's what it is. And maybe you drink it, and you hold on to it and you find somebody else you try to sell for the same exact price. I don't know, whatever it is, this is just it's been basically a collapse of the Empire, if you will. And so now you've got all these, these little armies that are trying to I wouldn't say try to take anything over, but they're definitely trying to keep something alive. 52:35 And the one point I would agree with Ryan about the part that I think hurts the average everyday person is if you wanted to trade a bottle, you know, used to be easy to kind of figure out values of what you had, and what you wanted and make a very similar kind of trade. You know, you're staying in the hobby, you're not trying to make money from your stuff. You're just trying to trade to try different stuff. And I think from that aspect, the limited secondary market definitely makes it harder to do that to reinvest in your hobby? 53:02 So I think that is that is one drawback of it. 53:05 Yeah, absolutely. Yeah, miss those trades. 53:08 Yeah. Well, that's, that's for sure. But so there is also another thing that I kinda want to bring up and this was a an article that Chuck Cowdery actually had written I think, Jordan or Blake, whatever kind of took me on to this as well, because I know I read it. However, you know, this was this was Chuck's sort of summary is that saying that really the the secondary market doesn't matter. There's no objection to it or anything like that. He's just saying that basically, all it's really doing is just helping out a small limited subset of brands. But if you want to just go find larceny or anything else, then it's really not a big deal. And so, really, if you wanted something that you want to find good to drink, there's plenty of stuff on the shelves. But if you want to go ahead and play that game of what it takes to get there, then you know To find these limited bottles, then you get to play that game. 54:04 So I I'll chime in cuz I think we might have thrown that out there. I appreciate. I appreciate Chuck having his own viewpoint, right. But what I found ironic about that article is Chuck said, that's a setup for like, you're a moron. 54:20 Don't say it, I will. 54:23 But here's, here's what I found super ironic about that article. You know, he says it doesn't impact but a small few brands and he lists out a bunch, right? And then he's like, but there's other good bourbon and drinks such as this that you know, they're good weed and Bourbons or stuff like this. And he lists larceny and other things. And you know what? I think that takes into account what Chuck may like, right? He might think is good, but there are truly people out there who've been drinking Blanton's for 20 years or Waller you know, well, there used to be my house bourbon, I would buy a case at a time, right? Just to make cocktails or throw parties and put it out just regular Weller and now I can't find it and that's a shame. Right? And you know what, I liked it that bourbon. I know other people out there like plans They weren't selling or flipping and they just like to drink right? So the people who truly like to drink the brands now the secondary market didn't make a big difference right? And I'm glad that Chuck things you know, there's other Bourbons that might replace it but for some folks they don't get replaced even drinking the same brand for 20 years and it did impact them in a big way. So again, I respect Chuck having that opinion Dr. Ruth unknown now one debt whatsoever, but you know, it's he threw it out there so I'm gonna throw back and say, you know, it's that's a false that's a fallacy. 55:26 Well and the other reason he's wrong as he points out Rittenhouse is you know, why would Rittenhouse be $11 a few years ago and why is that gone up? It's because with bourbon all all ships are rising when you when you increase the ceiling on what people will pay for a bourbon that is popular or the people want to get that gives you room to raise the price of the lower ones and that's why we don't have heaven Hill six year bottled and bond anymore. I mean, it just doesn't make sense to have that anymore. When a distillery can make so much money, so much more money on it or so much more money from Rittenhouse it's it all rises. And that's that is a direct relationship to the secondary market. 56:11 I was gonna say we do still have it, we just have it at 30 bucks more, right? 56:15 Well, that's right. It's there. But it's it's because it's it's you've got secondary market that has increased demand. And it has increased ceiling of what people are now willing to pay. I mean, 10 years ago, I could get seven different Bourbons for about $25 that were fantastic that are now all over $100 on the secondary market and you can't find at least in lieu of on the shelves. 56:41 Yeah, speaking of that marketing, heaven Hill, bottle and bond six here. Yeah, got a new label. And now you can't find it on shelves anywhere. That's right. 56:51 Man, that's because of the secondary markets a direct relationship. That's where I think it 56:55 I think, where we probably we undersell You know, the the vast majority of the market a little bit with with not bringing them into some of the decisions that we're talking about. But with this, I feel like there is a small percentage driving the market and prices and distilleries are looking like that. We have countless examples of them looking at the secondary, and bumping prices up to that. And you're, you're trying to tell me that that doesn't drive a lot of like these rebrand names we're talking about and all this other stuff, like there's no way like, that's exactly what's behind it. Because ultimately, for a lot of us, this is fun. We enjoy it's exciting. But these are businesses they're trying to make the most money they possibly can. So, you know, I, I would have to disagree with Chuck on this one to say, No, you're kind of missing the point that while the the rudder may be a small part of the ship, it's still what steer it. 57:57 Right that metaphor down, say that one over and write 57:59 it They're very true. 58:07 Yeah, so 58:08 I'm gonna leave it at that. 58:12 No, I think that's those are all really good opinions because I and I tend to agree with the group here that I really wish that it was still around only because of for that sake of either seeing trends and everything like that the other side of it actually going away is I feel like I have a lot more time on my hands I feel like I can scroll through Facebook I I find myself getting into like high end watch groups now instead of like that's on my feed, and then somehow also joined like a hype group. And so there's like all kinds of like shoes that are coming on. I'm not a sneaker I'm not a sneaker person at all, however, 58:45 and this is 58:46 all kind of I'll bring this up because I find this fascinating, right? Like, we talked about flippers and everything like that, and how they're the scum of the earth and Battleblock in in the shoe world. It's like hey, that's just par for the course man. Yep, 58:58 yeah. Ended amazing. A world where it's par for the course. I hate 59:03 to promote another podcast on this podcast but go listen to the it's a podcast called business of hype and it's the guy Jeff staples who's like, big into the streetwear world and in the it's produced by hypebeast. But then you start to realize like, oh, like we're not doing anything new. This is in so many other like industries and like small niche communities and like the bourbon secondary market isn't something new. But But yeah, it's, it's crazy. If you look at all that stuff, especially with sneakers, like there's a whole other world there's like stock x which tracks the price of them and all this other stuff and like we're actually a little bit behind in the perfect world. And when you look at some of these other industries, so 59:49 so Kenny you looking a

So Jordan at the start of the show said that he does not like this movie because he did not care abut the characters. While Eric and Ryan think the opposite. What do you think? Download now to hear our thoughts on this Netflix release movie. 

It’s a dawn of a new day. The secondary market is scrambling to find a new home and we look at the impact this has on bourbon growth. MGP stock prices took a major hit after reports came out that aged stock hasn’t been selling and we look at new competitors in the bulk contract game. Missouri is putting itself on the map having a legally designated bourbon, but are there ulterior motives? With Knob Creek re-instating the 9 year age statement, does it make it one of the best values in bourbon? With all of these coming together, how are brands being perceived? All this on Bourbon Community Roundtable #35 Show Partners: The University of Louisville now has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at business.louisville.edu/onlinespirits. Barrell Craft Spirits enjoys finding and identifying barrels that contain distinctive traits and characteristics. They then bottle at cask strength to retain their authentic qualities. Learn more at BarrellBourbon.com. Check out Bourbon on the Banks in Frankfort, KY on August 24th. Visit BourbonontheBanks.org. Receive $25 off your first order at RackHouse Whiskey Club with code "Pursuit". Visit RackhouseWhiskeyClub.com. Show Notes: Reddit AMA with the Russell’s https://www.reddit.com/r/IAmA/comments/cme0nf/hey_reddit_im_wild_turkey_master_distiller_eddie/ This week’s Above the Char with Fred Minnick talks about drinking bourbon how you want. Let's discuss the fallout of the secondary market on Facebook. How do you think the secondary groups will shift? What do you think of the MGP stock plummeting? https://www.barrons.com/articles/mgp-ingredients-stock-aged-whiskey-sales-earnings-51564610232 Is MPG now competing with new distillate like Willet? Do they still have higher age bourbon stock? Let's talk about the new Missouri rules for bourbon. http://whiskyadvocate.com/missouri-bourbon-whiskey-style/ Do you think this will happen in other states? What do you think of Knob Creek restoring their 9-Year Age Statement? http://chuckcowdery.blogspot.com/2019/06/knob-creek-to-restore-9-year-age.html Are Knob Creek picks the best value in bourbon? Is the market oversaturated with Knob Creek picks? Have you seen variances in Knob Creek single barrel picks? How do you perceive brands when they raise prices? Thanks to Blake from bourbonr.com, Jordan from breakingbourbon.com, and Sara from barbelleblog.com for joining. 0:00 Have you held a bottle of bourbon in your hand and wondered how that was made? Sure there is the grains and the barrels and all the science that goes into it. But what about the packages on glass manufacturing, shipping logistics, or purchase orders for thousands of cork stoppers. These are only a handful of things you need to know. But with the University of Global's new online distilled spirits business certificate, you're only a few clicks away learning from industry experts. all that's required is a bachelor's degree. Go to business.louisville.edu slash online spirits. We got the four of us tonight so we're going to like I said a little bit of a skeleton crew but that's okay. Also, just the four of us know Ryan either know Ryan either he's, he's not feeling too We. 0:45 We had it we had a pretty good week. Hey, everyone, 1:00 it's Episode 213 1:01 of bourbon pursuit. And this is a Community Roundtable recording. So we've only got just a little bit of news that we didn't talk about in the podcast. And the first one is there was a Reddit AMA or an asking anything with Bruce and Eddie Russell. There was a lot of talk about the cornerstone rye, which is part of their newest release. But there was one question that came up on the subject of dusty that I found pretty interesting. And talked about if there's any plans to release some older age dated bottles that have a similar makeup or construct a some of the dust sees that they've had before. Obviously, some of the thrill them is that they're no longer produced. And, you know, we've all had a taste of probably try some mid 80s, Wild Turkey, cheesy gold foil and the likes of that. And of course, many of us would like to think that hell that it's never going to happen. No one can replicate dusty, but here's what Eddie said in response to that. He said that there is some stuff development that's as close to cheesy gold foil. As we've gotten since that release. The taste is very similar. Well, that's quite the cliffhanger and that's about the juiciest detail I could find. If you want to read the entire Reddit AMA. You can get the link in our show notes. Today's episode was recorded back on Monday, August 5, which would have been Elmer T. Lee's 100th birthday. We talked a little bit on the show because Jordan gave us a reminder, but what we didn't expect was to see Buffalo Trace distillery, releasing a commemorative bottle in honor of his hundredth birthday. Here's a little information on Elmer that you may have never heard before. On August 5 1919 Elmer t Lee was born on a tobacco farm near peaks mill in Franklin County, Kentucky. Elmer served as a radar Bombardier on the 29 flights with the US Army Air Force in World War Two. After flying Michigan's Japan through 1945 Elmer was honorably discharged in 1940 six. He then earned an engineering degree from the University of Kentucky and graduated with honors in 1949. Upon graduation, he started work at the distillery which back then was known as the George t stag distillery, where he eventually was named General Manager. He worked at the distillery and kind of marking a milestone in his career, he created the first ever single barrel bourbon that was called Blanton's in 1984. He then retired in 1985. Elmer continued to serve as an ambassador for Buffalo Trace distillery, and the whiskey world up until his death in 2013. In honor what would have been almost 100 birthday Buffalo Trace distillery has announced they are releasing a 100 proof commemorative bottling of Elmer t leap, this 100 year tribute single barrel bourbon proceeds from the bottle of this sales will go towards the Frankfurt VFW post 4075 where else 4:00 was a former member. This is once again as you'd think a limited edition one time only release with the same age and Nashville as a standard routinely. But this whiskey is bottled at 100 proof and the suggested retail prices $100. Now, this Roundtable, it goes through a lot of topics where we start from the secondary market Fallout to deciding if bourbon brands care about their market perception. It's it really goes in a lot of different directions and I really hope you enjoy it. But for now, you're done listening to me. So let's go hear from my friend Joe over a barrell bourbon, and then you've got Fred Minnick with above the char. I'm Joe Beatrice, founder of barrell craft spirits, we enjoy finding and identifying barrels that contain distinctive traits and characteristics. We then bottle them a cast rank to retain their authentic qualities for the whiskey enthusiast. Find out more at barrell bourbon.com. 4:54 I'm Fred Minnick, and this is above the char. This morning I made myself a big ol plate spaghetti for breakfast. That's right. I love eating weird things for breakfast sandwiches, steaks, spaghetti, random hot dogs, and so forth. I'm not a guy who typically follows the breakfast train of thought he have to have eggs and sausage. Although if I biscuits and gravy on the menu, it's over. I'm definitely ordering that. And I do like omelets. And you know, I like to play around. But I'm not someone who kind of follows the traditions of various meals. Sometimes I'll want eggs at dinner for example. And the only reason why I tell you this is because I feel like people in bourbon often want permission to drink bourbon a certain way or drink bourbon in the morning, you know before you go out fishing or at lunch when you're out with your colleagues. Bottom line is you drink bourbon how you want to and there are some rules that you should follow like I wouldn't if you spent 1500 dollars on a bottle of bourbon. I wouldn't mix it with coke if you paid $9 for one I would suggest like seeing if you really like it neat in you know, maybe use that as your cocktail mixing bourbon. But there really are no rules you drink bourbon how you want to. I will say that I've also stepped out of my comfort zone with bourbon in the last few years by making bourbon slushies. I think bourbon slushies are so wonderful and they tend to be the kind of wonderful introduction. It's a great way to introduce bourbon to someone who does not necessarily like bourbon or want to drink it neat. So if you have a little bit of time, go check out my bourbon slushy recipe, you'll be able to find it on bourbon plus.com here pretty soon. The irony of course is of just a few years ago, I was making fun of bourbon slushies. So let that be a warning to all of you. Be careful who you make fun of with what they drink is one day, you might find yourself pouring a little bit bourbon with a bunch of ice and lemon juice and sugar and making a slushy yourself. Also try spaghetti in the morning. It's pretty good. And that's this week's above the char. Hey, if you have an idea for above the char hit me up on Twitter or Instagram. That's at Fred Minnick again at Fred Minnick. Cheers. 7:22 Welcome back to another episode of bourbon pursuit, the official podcast of bourbon. This is the 35th recording of the bourbon Community Roundtable. This is something where we get some of the best bloggers and best writers on the scene to come and just talk about what's happening in bourbon culture. And we are chock full with all kinds of things that have been happening in the past three weeks. This is something that we do every three weeks to kind of get caught up on really what's happening with bourbon news. And, you know, we're not going to talk too much about kind of what's on the horizon. Everybody knows that. It's fall season, Fall season means release season. So we might say that one for the next round table after this. But there's a new face of the Round Table tonight. So I want you to Sarah to everybody. So Sarah, welcome to the show. 8:09 Thank you. Thanks. I've been writing a little evil spirits for about, I guess, 20 years now. So I wrote for 15 years at Leo is the barbell and then now I'm over at a inserted level until Wednesday as the culture editor, and that's actually shutting down Wednesday. So if there's anybody in town or outside of town that needs bourbon content, let me know. 8:36 Yeah, she's she's being very, very modest about it. So Sarah havens was like, she was like the bourbon beat writer for Louisville. Like anytime there was a new release a distillery opening or anything like that it by far had the biggest traction that you saw of any sort of local publication. So she did a fantastic job and all her write ups and being able to come with a very journalistic perspective as well. So thank you. Yeah, you're giving yourself not a lot of credit, Terry, you need a little bit more. And so with that, let's go ahead and there's two more familiar faces in here. So you know, Blake, we're going to have you go last because you're you're always 9:18 Jordan, you're up, buddy. 9:19 Sure. This is Jordan, one of the three guys from breaking bourbon. You can find us at breaking bourbon and all the socials. Check out the website breaking bourbon, calm for your latest release calendar and reviews and articles. 9:33 Cheers. Awesome. Fall release seasons coming up. He's going to be a busy man. Very much so but not as busy as this man with his Microsoft paint job. 9:43 Hey, we upgraded they now make a WordPress app for filling in states on a map. So 9:51 they really they do. They've been alive. It's like 9:54 they made it just for you. I know in like a few years ago, I was trying to pay somebody a couple hundred bucks to do. Lo and behold, I found it for free. Even better, because you're in paint on me. So it really, really hurts the release maps. Am I up? Oh, you're up. Okay. I am Blake from bourbon or you can find me usually here every three to four weeks. I'm also bourbon or calm. BOURBO or burbonr.com. All the social medias as well as seal box calm. And we did get cool new seal box hats in. So yeah, I kind of testing out the new logo. And yeah, so maybe I'll give one away by the end or something. Since we're not allowed to do alcohol giveaways on or just we're not on Facebook or Instagram. So 10:47 what? So again right now. 10:50 So check it out. Thanks. 10:52 And I guess that kind of leads us into the first topic tonight is kind of that was the big news. You know, it was actually it was too too roundtables. Beta been three roundtables ago, when we had Craig, one of the admins from the bourbon secondary market, which was the largest Facebook group that was out there had around 50,000 people in it, and they got really kind of the first notice that, hey, things are going to start changing. They tried to change it, they tried to say, okay, we're not going to make this a selling form and try to change the rules. That lasted like three days. And then, about a week and a half ago, there was the the kind of basically the CNN article that went out, broke the news and said, Hey, everything that deals with cigarettes with guns with liquor, everything's gone. And I don't know about you all, but at least in the span of like, 72 hours, like half the groups I belong to, or just disappeared, 11:51 for sure. 11:52 Yeah. And so I guess I kind of work let's talk about the Fallout and kind of what we're seeing in regards of where everybody's going moving to in sort of where everything is, gravitating towards. And since Blake, you have by far probably now one of the largest Facebook groups out there that for bourbon. Is anybody come knock on your door yet? Or is it still kind of like a? I'm still in the clear? 12:17 Yeah, no, we've we've always tried to keep away from that from bourbon or, or with the bourbon or group just because I felt like there were other groups doing it and doing it well. And I there was always that thought in the back of Hey, what if Facebook did decide to care about this stuff. And that's what I think we're seeing now. So we haven't had any issues. But pretty much everyone knows, you know, it's not for buying, selling and trading will still get the occasional post of somebody, you know, they're doing a little fishing. But overall, we keep all that off. So I haven't seen any issues from it. I think it's interesting that, you know, Facebook's deciding to crack down. Buffalo Trace seems to be pretty, pretty outspoken about it as well. You know, but it's just whether you love it or hate it, that's a big part of kind of the enthusiast culture is, you know, even if you weren't buying, selling, or trading, you were still probably in those groups, just watching prices watching what goes on. So that's a big part of the group. And I think we'll get into that a little bit later on some of the MGP stuff. But 13:25 I know that's, that's actual stock markets. 13:29 Sorry, I read that wrong. But no, it is kind of a part of the culture. So it'll be interesting to see where that goes. For me. It's disappointing because you know, whether you had the money or not to buy, it's still cool to see all these old rare bottles in your newsfeed. So 13:48 yeah, I think you're right about that. I think the culture there in just the way that the secondary market have been built around, it is going to take a little bit of a hit. I mean, this is where even people that weren't really into bourbon, they got into it and they see stuff and they become wild and actually kind of almost accelerated the bourbon culture a little bit. 14:05 It's crazy for me why Buffalo Trace hate hates it so much. Because I mean, let's be honest with Pappy Van Winkle really be Pappy Van Winkle if there wasn't a lot of these guys. I mean, it's still be very popular. But how many guys got into it? Because it's like, oh, man, now I could turn around and sell this for profit. And then it just hyped it up even more. And now every article is like, oh, here's the bottle that sells for 20 $300. Well, it wasn't stores, increasing those prices, it was these Facebook groups that were increasing the market perception of it. So 14:41 I think that's going to be interesting too, is even if people didn't trade and they were in those groups, I think they used it to justify buying a lot more bourbon and in their entry into the hobby, quote, unquote, if you want to call it that, I mean, I know a ton of people who have massive collections, they would never sell it. But they always like saying, Oh, my collections worth 20, grand, 30 grand, right? And I'm like, Well, if you're never going to sell it, it's really not worth anything. Right. But I think they were able to justify that because they kept seeing all the all the bottles move on Facebook. So be interesting to see if those folks, you know, go to another platform, find different sites, or if they kind of shrug their shoulders now they go out all right on to the next thing. And I think that's, you know, that's going to be something that's going to take an unexpected, but a bigger see the overall picture of what's going on. 15:30 Sarah, where do you see kind of like how things have shifted, you know, I've seen groups completely changed, like, there's no more buying, selling, there's new, basically, they try to change the name of all the group names. Like that's gonna do it. Like Facebook algorithms are so smart, you know, like, like Blake folded with one or 15:50 Yeah. 15:52 totally missed it, Adam. 15:55 Like, like, Where have you seen people start gravitating towards? 15:58 Oh, I mean, I've been on a lot of those groups, just because I love it reminds me of like collecting and trading baseball cards back in the day. And sometimes you can't always get that bottle that he wants, but you have like, four other bottles that people want. So, you know, I would just kind of use it to trade and stuff. But so I mean, I've seen people flocking to the movie platform. But I do notice that like, it's like probably cut in half. I mean that people might put something up there and there's no comments whatsoever. Whereas on Facebook, you would get instant comments immediately. And it would probably be only up there if it was a good bottle for like five or 10 minutes. 16:37 Even 10 minutes is probably a stretch. I get him a bottle. Yeah, I mean, I'm on the me, we thing now too. And I had to it was just like everything else. I literally had to turn off notifications after like, an hour because like every single new post and I was like, Well, I'm never going to check this now because I go I go to Facebook for my newsfeed, right, I'll go to the Facebook group, I'll go whatever, I'll kind of see what's knew. And that was always one thing that Okay, cool. I'll just see what kind of bottles for sale, but now I gotta go to a whole different thing to do it. So it's, it's going to be tough. You know, I think the I think Sarah kind of you're right there that trying to bring a new crowd over to another platform is, it's always gonna be an uphill battle. And so it's gonna be interesting to kind of see what's going to happen. And at this point, I think people started renaming the groups of things that don't have the word 17:28 bourbon, or liquid or trading or group. 17:34 I think it's, it's interesting to see people's creativity and how to try and get around it. definitely been a week or two. So we'll see if that keeps up. But I do give folks credit, you know, a few different groups that really focus on you know, posting different items. First bourbon, I won't mention what ones, I give them credit for their, for their creativity, that's for sure. 17:55 I think I saw one earlier that said, like, I've got to brown bears for saying that. 18:02 1212 cousins name Weller, 18:06 60 fishes, it'll be go to any of us. It's just like, at some point, you're like, Okay, let's give up on this a little bit. But I mean, there's, I mean, the other thing is, there's there's other platforms, there's me, we, if you really want to do it, there's bottle spot. There's, there's other places that that, you know, you can find stuff, even bottle blue book, you know, we know that people behind their like, nobody will buy your bottles from you. So there's, there's always going to be a market, it's just not going to be as centralized as it once was. Oh, 18:38 yeah. And that's what I was talking to somebody about it, and just, you know, I put this in the chat too, but just the accountability you had, because it was connected to people's Facebook. You know, there weren't a lot of fake accounts. So if something went wrong, you could probably track the guy down and you know, kind of the bourbon mob would be able to take care of a lot of issues that popped up. And you don't have that on the site. Like me, we are bottle spot, which are a little more anonymous. And, you know, you lose a little bit of the trust factor when it goes off of Facebook, which is the disappointing part. Because I mean, you think of how many times how many bottles you see that went or were sold or traded on a daily basis. And how many actual horror stories you heard from people who got scammed or something. It was very small, small percentage. And that's what I think it just opens it up for more of that when you don't have the Facebook accountability. 19:35 Yep. And there was, there was one comment in here. I believe, I can't scroll up and find it now. But there was somebody that said that they didn't really know too much about bourbon until they were introduced into the secondary groups. And that kind of what introduces you to all these other bottles that are out there in the market. That was kind of my first introduction to a lot of this too, is I remember the first time that I was joining this group that I'm not gonna say any names, but when I was into it, I remember seeing like the first bottle of like, will it family state? And I'm like, Oh my god, what is this? Like? How can I get my hands on it? I mean, I went around forever going to try to find it. And I didn't even know the entire time I just had to drive 45 minutes down the road to Barcelona go pick it up. Like it was there was always in the gift shop. So you know, there's there's definitely like there was an educational factor of what this brought to a bourbon consumer. But I think On the flip side, there's also this kind of piece where it says people become a little bit immune to other everyday bottles, because all these see are unicorns and that's all I think are really good. So there is there is a there is a downside to that as well. So, as we kind of like shift focus here, you know, one of the big things that also happened last week was in GPI anybody that is following bourbon is probably listening. This podcast is knowing that it is a huge contract distiller that's out there, and their stock just plummet. This past week, it went from a pretty, pretty good sizable investment, if you're into it about five or six years ago to something where you're like, Okay, probably should think about selling at some point. But whatever it goes, I mean, we're also kind of like in a downturn right now. It maybe if anything, now's a good time to buy. But what happened was is Baron Baron calm, wrote an article and talked about the sales of age whiskey actually fell in the past quarter, at in GPI. And it actually sent the stock down about 26%. Back on Wednesday, July 31. And historically, in GPI has been a big game spirits outfit, like the ALGEO and they decided a long time ago to bet their popularity on building up some aged inventory. In MTP at some points, they were actually getting the the price that they wanted for it nearly three times of their actual cost. But the volumes just weren't there as I'd hoped. And the way this article kind of summed it up was that some customers were having trouble raising the funds to make these large purchases, while others were waiting to see NGP would drop its price. Now, Blake, I'm going to hand this over to you because I know me and you we've seen the MGB priceless before. Do you think this as this is kind of valid, that they really were kind of trying to make it really out of out of the world here that nobody's gonna buy it, if you have the, if you if you don't have the wherewithal to spend that kind of cash? Well, I mean, 22:29 I have no doubt that it's slowed down based on the price list. I mean, looking back, so we bought, it was it was 12 barrels of just under 10 years. So it's nine years. And it was I want to say it was around $3,000 a barrel. Right now the priceless I'm seeing $3,000 a barrel probably gets you like a two year old product. From MVP, maybe, maybe four year old five year old if, if you find the right broker, that kind of stuff. So I have no doubt that people were slowing down on on their buying. And, you know, because you look at the amount of cash that it would take to do because you know, MTP only sells in really big lots, you know, you can't buy five or 10 barrels from MVP, it's got to be, you know, probably a half million dollar buy to buy from them. And so, you know, I just think the appetite for MVP selling probably got a little bit ahead of them and with what people were willing to spend, because then people are doing the math, it's like, all right, how many hundred dollar bottles Can we put on the shelf, because, you know, if we're having to buy at this price, that means our cost is x and we got a retail at at YN. So I imagine there was a slow down. And, you know, who knows? Maybe it is people trying to negotiate or? Yeah, I mean, it is interesting to see that play out on unlike a big scale of a publicly traded company, and, you know, their stock market taking that big of a hit, and one day just from that, but I'm not too shocked at all that there was a little bit of a slow down in there. But overall, I don't think that'll slow down the market, you know, all they have to do is reduce their costs or reduce their price, probably 10 to 15%. And it'll probably pick right back up. And there will still make way more money than they were 510 years ago. So I don't think it's anything but a small bump in the road at this point. 24:36 It Sarah, I'll ask you a question real quick. Because David Jennings of a rare bird one on one just said that in GPS now competing with some good new distillate like will it new riff? Like you kind of agree with that, that the days of you know, thinking that you can just get seven year MVP at a lower price point is is kind of done? 24:56 Yeah, I mean, I mean, we've got like Bardstown bourbon company coming on, I mean, I don't know, that's more for one level up from a consumer or you know, just one dude trying to start a business. But I think more and more competition is coming on the scene. Now, obviously, they're not they're distillate and it isn't as old as MGPS. But if people are willing to wait for the price to come down a little bit, I think I think they should think about that. And like it said, the article said, I think maybe it's talking about it, you know, it's kind of driven people away. So maybe we should just, you know, I thought that was funny. 25:38 shouldn't put all of our secrets out there. 25:41 Thinks what's what's interesting is, if you look at right MGPI stock price, I mean, this really resets, it basically resets all the gains that they made to us. 19, right, because there was a huge, they were building up pretty good in 2018. And then there's a big dip towards the second half of 2018 going into 19, that there's a huge run, and just looks like the markets running figure out what to do with them. Right. I think that a pretty consistent gain up through mid 18. But from here on out, I'm just like in the stock chart, it's it's kind of all over the place, up and down, up and down. Um, so I think the markets trying to figure out what to do with them. I think Sarah's right, there's a lot of new players coming online, right? I don't think they're going to be going anywhere, I think the markets probably trying to see what happens with overseas markets, because that really is the next big area to really put a lot of the source bourbon into. So it's just, it's just buying time and filling it out. But I don't think there's any crisis for them to really worry about per se, if anything, it's probably a good time to buy. 26:36 Thank you. I remember looking at the price list and stuff like that maybe Blake just he's got bigger pockets. And they gave him a better list or something like that. But I remember when I was looking at it, even the stuff that you could get your hands on, like their high right Nashville and stuff like that. It was they only had like, two to three year old age stock like that was really it. Nobody, there was nothing that said, Hey, here's our seven to 10 years stuff like I never saw it. Now, when you want to get into higher ages, they definitely had like corn whiskey, and they had some other stuff, but not just some other regular bourbon mash bill. Blake, did you ever see some of those things of higher ages of just the bourbon stock that they had? That not within the last three years? I haven't. 27:22 And that's what I don't know where it all went? Because obviously they had some 27:29 somebody had some of it. 27:31 But yeah, I haven't seen anything over probably five years. in quite some time. And yeah, so I don't know if they just sold out of it. Or maybe it's the same thing. They're just holding out for that higher price. And you know, I'm it's getting cut a couple times before, you know makes us priceless down to me. So I'm not seeing those prices. But no, it seemed like that all evaporated about two to three years ago and most of the aged in MTP bourbon was gone. So yeah, it is interesting to to kind of see how that plays out. And somebody made another good point in the chat is, you know who they're the distilleries and brands that are buying this. A lot of them were doing it while their own distillery gets ready. You know, somebody like a Traverse City. Let's say new riff there. You know, there's countless others their stuffs ready now? Yes. Smooth Ambler like, so they're no longer relying on it. Now. That's not to say that there's 10 more in line right behind those guys. But you know, eventually you would think it and then you get like a Bardstown bourbon company that's coming on. And they're pumping out a ton of barrels right now castle and keys doing a lot of contract distilling. So so there's a lot of other players in the game. But ultimately, just, you know, how strong is the demand side to pull all that through. 29:06 So but even with all those new players, it's still going to take time for it to come to, you know, to come of age. So it'll be interesting if MGPI actually has more reserved that they're just not showing their hand on and I mean, right now everyone's going right, if you want high age 14, you're going after decal, right? You're going after Tennessee whiskey. And again, there's there's not an unlimited supply of that either. there's a there's a finite amount that everyone can go after so and that dries up either, you know, MGPI has stocks to go for. Or at that point, you're looking at trying to get Kentucky Kentucky distillery to give you some niche stock, but if not, the markets going to be if you have any barrels sitting around, it's gonna be right for the picking. Yeah, 29:44 sir. I'll make you kind of looking at the magic eight ball here because I start thinking about this and I see I see kind of what everything that goes around comes around sort of thing. And so when you look at what happened to the market, where mean if it just not even like go three four years ago, like nobody gave a crap about MZPI everybody used to look at it go in GPI I don't want it and then whatever happened in the past year, six months, whatever it is, like complete one at every single bash it over it. And and now since we have all these new players coming on, yeah, you're going to have this kind of like bulk source market that is Kentucky. It's got that Kentucky name to it. So where do you kind of see like, if anybody's laying down today, and we fast forward five years from now six years from now is MTP is really gonna be able to compete with all these brands are laying down stuff that now says Kentucky on it. 30:40 Right I mean, that's a good question because it's all about marketing. If you think about it, I mean, sure, MTP had knows how to do it makes good juice. But if you want to market your you know, bourbon a Kentucky made product Kentucky bourbon, there's a lot behind that, you know, that MVP can't give you so I think I know it's gonna be interesting necessarily to watch. I think 31:07 that's one thing to think about, you know, think about all the controversy some brands have had because they mislabeled their product because it didn't still didn't Indiana, you know, like the Templeton's and others were kinda adds a little more ambiguity to some source products because of it just says distilled in Kentucky. Who knows where I came from. 31:31 That's interesting. 31:32 Absolutely. And Jordan, we gotta give you a shout out real quick if you just like we come into like a huge batch of Elmer TV because 31:39 it would have been Helmers 100th birthday today. 31:41 Oh, is that what it is? 31:42 Okay, what a turn 100 say so little tribute little shares to Elmer 31:47 Yeah, there we go. Shout out to that. I, I saw him I saw him drinking it. He's got like a case in his background. I was just kind of curious. What was 31:53 this Hello. 31:56 At that if I could get the phone phone call from your local and your 32:00 this is the round tables turning into the secondary market. This is now where it's no 32:06 natural auction. 32:09 Just Just hold up a sign in front of your camera like right now. 32:14 There's a trained auctioneer she's going to tell you 32:20 so so as we kind of like tail off on that last comment talking about like, Where could end up being a few years versus where can talk to me for years, all this other kind of stuff that's coming on the market. You know, there was also something that came out in whiskey advocate this past week that talks about Missouri, is now joining the ranks of Kentucky and Tennessee and actually putting in new legal rules, I guess you could say, to actually have its own silo whiskey, and in this case, bourbon. So according to House Bill 266, that was signed back on Thursday, July 11. Any whiskey labeled as Missouri bourbon must not only meet the federal standards for bourbon, but also must be mashed, fermented, distilled aged and by and the state agent oak barrels manufactured in the state. And beginning in January 1 of 2020. Made with corn exclusively grown in the state. So this law goes into effect on August 28. Now, Sarah, I'll kind of point this one over to you a little bit. Do you see this like as a foreshadowing the effect of we could see other states coming online? I know, we kind of saw this with the Empire right thing before and stuff like that, too. 33:29 I think I mean, right now, every state actually does make a bourbon. Now, Missouri is doing their stricter laws, like kind of like we do, and Tennessee does. I think it's only a good thing to be transparent. And especially they're trying to keep everything within the state. And that on that note helps the agriculture part it helps the they said in the article there was they grow a lot of oak trees so that, you know, their barrels are the best they say, we can decide, agree with that. But they want to make it anything more transparent. I think it's a good thing. 34:07 What about you, Jordan? Kind of get your thoughts on 34:09 this. Oh, this is interesting, right? I think that's a bold move for them to do, mainly because I'm sure I'm sure you can even play. She asked the same question. Countless times a week. Well, if people reach out and say I thought bourbon can only be from Kentucky, right? So I appreciate them trying to trying to, you know, move things forward a little bit. But at the same time, I can't imagine that's going to help anyone by labeling up Missouri, bourbon, because people are just gonna say, Wait a second. No, no, it's not bourbon lessons from Kentucky. Right. So it's great. They want to be state centric. Cool. You know, but no offense, I don't really think that's going to really help anyone. I mean, the good. You know, the good news is local distilleries don't need to choose to label it. Missouri bourbon. But on the flip side, I'm sure eventually there'll be a lot of state grants tied to making Missouri bourbon just making whiskey in the state. 35:00 I mean, you could you could also see this as a as a push for tourism, right? A Missouri trail or whatever it is, like they want to do something that gives a little bit of state pride into into whatever they're doing to 35:14 I think I mean, I think Yeah, exactly. So and I don't think that's a bad thing. Right. Pennsylvania, they recently just launched the the rye rebellion trail, right, the Whiskey Rebellion trail. I mean, so and that's great for Pennsylvania and Scripps in Baltimore a little bit too, but that has a lot of history behind it, like legit history of the whole Whiskey Rebellion, everything else. So it's a little it's a little hard to fathom what type of history they might attach that That being said, if a distillery can come up with some crazy story about the grandfather's recipe, and everything else, I'm sure a steak can come off the story about Wine Trail. 35:49 Yeah, so there was there was a pretty good quote here in the chat. So it came from Blake, first thing he said soon as he started talking about, he said, Oh, I Missouri resident here, I got some thoughts on this. I said, Okay, let's hear it. He goes, the rules do nothing to actually improve the product and the barrel. So I know maybe this is this is this is also just going back to the craft versus everybody else argument. Whereas everything that is coming from the big boys like they've have, they've had time, and they've had stock. And not only that is you've got economies of scale that make it super cheap. So this could be like I said, it might have to be a long play for Missouri to get there. But you know, this is funny when when I talked to Ryan all the time, and somebody says, Oh, you gotta go check out this distillery. It's so awesome. Like, they do this and this, and we're like, yeah, sure, I bet you they ferment some grain of wheat, some corn, and then they probably throw it in a mash tun. And they probably just still throw in a barrel yet, like the process hasn't changed in 20 years. Like we quit giving a shit A long time ago. And so it's it's kind of like, there's there, there's got to be something somewhere where a lot of these states can find that new. I just find find that that angle that is starting to make them. 37:08 Gotta differentiate yourself somehow 37:10 get on the map, somehow just get on the map. I don't know what it is. But maybe this is part of it. I don't know. I mean, Blake, you introduced me to Empire. I like you kind of see this as a move forward for a lot of people in different states. 37:23 Yeah, I mean, but you think how quickly can we burn out on it? You know, we got 50 states that we can everyone can have their own their own bourbon. 37:35 I'm waiting for the Hawaii one to come around. Because I'm going to the barrel pick. Okay. 37:39 I'm heading for that press trip if it comes up? 37:44 Yeah, I mean, it is interesting to see I think it is cool. The Missouri one, I think they've got a little bit with, you know, Cooper edge and everything like that the Empire I, they've done a really great job and making a product. There is some historical aspects best, especially with like, you know, Maryland style rise, Pennsylvania style rise. So it's cool that they designated it brings some more attention to it, and in a little more information, because while we do get a whole lot less of the question, it's still I mean, it popped up for me, like two weeks ago in a comment section of this post I had on seal box. And I was like, Well, you know, bourbon could only may be made in Bourbon County, Kentucky. Like, that's just not right. Like 38:34 that. We're past that. But a lot of 38:35 I mean, the average consumer, a lot of people still think that. Yeah, I go so far as the majority still think about it. I hope 38:43 not the majority, but you're probably right. 38:46 You know, so it is cool. It does kind of give a little more credibility to some of these distilleries. Like Jordan said, I wish there was something that improved the product or 38:57 Yeah, thanks, Jordan. Who said that or no, Clint and Blake, there's another there's another Blake in there. 39:04 Likes always have the most insightful comments. 39:08 But no, I mean, I wish there was something like like a straight days designation estate would do something like that, that says, okay, it's or bottled in bond, you know, something that that has a year state your age statement on it. That really does improve the product where it's cool to say, Yeah, all the the grains, the oak, and everything's from this state, but you know, could still be pretty bad, bad bourbon in those bottles. But it all in all, it's all about marketing. So it gets the name out there more gets more people drinking bourbon. I'm for it. 39:47 I mean, I just think they they took it almost a little few steps too far. I mean, it was literally mash fermented, distilled aged bottled right, Asian oak barrels that were manufactured the state greens grown there. 40:00 Are they gonna do you know, to make it Missouri? You know, I mean, 40:06 well, like I said, I think the part that we're probably ticket, it took it over the edge was like, had to be aged and oak barrels that were manufactured in Missouri, right. Like, there's, we all know that like, 40:16 straight bourbon doesn't Aqua sponsoring that bill? 40:20 Don't talk to trees. OC that Jordan might have something that might be independent state that could have been behind that, right? Because they've got a huge Missouri 40:27 presence. I mean, who really benefits from that, right? So it's going to be it's going to be the barrel manufacturers in Missouri, the people selling trees, Missouri, it's going to be the people growing the grains. It's really meant to benefit the local economy. 40:39 And this is where we get into our hypothesis of things. 40:44 What moves the political? 40:46 Yeah, absolutely. I mean, but like I said, I think, you know, Jordan, you made a really good point there that, you know, it really could be ISC behind that, that really says, like, Oh, this should be a part of it. Because, you know, until I really see getting into this, I didn't really know how many Cooper's we even had really here in Kentucky. And so perhaps there are a few more Missouri that we are kind of not shining the light on. But it's definitely a very valid point that you raise. Yeah, when it comes to it. So as we start moving on here, you know, Blake said something in the last segment really talking about well, if they're going to do something like bring it make it be bottle and bond, but sort of age statement, you got to do something that really kind of Willie wants to make the consumer started gravitating towards it. And this is one thing that is sort of relatively recent that was just announced that it's something that we've been all accustomed to, in the past two years now of basically every label out there losing its age statement. And this is because of the popularity of bourbon and just not being able to keep up with stocks. Nobody could forecast this to ever be where it was, however, beam Suntory came out with a press release saying that knob Creek is going UB restoring its nine year age statement on its on its bourbon. So I'll kind of Jordan like, do you really think that all of a sudden they're like hey, we got stocks. Do you love bourbon? How about festivals? course you do. So join bourbon pursuit in Frankfort, Kentucky on August 24. For bourbon on the banks. It's the Commonwealth premier bourbon tasting and awards festival. You will get to taste from over 60 different bourbon spirits, wine and beer vendors plus 20 food vendors all happening with live music. 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The barrels come from Tennessee get filled with Dragon's milk beer twice, the mature bourbon is finished and those very same barrels. rackhouse whiskey club is a whiskey the Month Club on a mission to uncover the best flavors and stories from craft distillers across the US. Along with two bottles of hard to find whiskey rackhouse boxes are full of cool merchandise that they ship out every two months to members and over 40 states. Go to rock house whiskey club com to check it out. And try a bottle of beer barrel bourbon and beer barrel rye. Use code pursue for $25 off your first box. 44:03 Jordan like Do you really think that all of a sudden they're like, Hey, we got stocks? It's only been like a year like was this like a like a like a safe face sort of thing was this like, 44:14 is interesting. So we just did a one of our newsletters contained a topic piece on this a few weeks back. So you know you're seeing age statements returned in a number of ways, right? So I think the knob Creek might be a little rare in the fact that it may actually return and may kind of stay the same price for the most part. But what you're seeing as we're noticing is age statements coming back with the price increase or age statements coming back on a limited basis. I'll use limited loose quotes right. So the thing about a heaven Hill took off the six year right it's coming back as a seven year as a higher price point. Right Bazell Hayden last very standard A while back all of a sudden is coming out as a 10 year limited release will see more often. right we're seeing this 1780 more and more. And we're seeing those age statements come back and I'm still waiting for the big one. I know this is just speculation on my part. But I'm still waiting to see Elijah Craig just the standard version come back in more premium looking Bothwell bottles in place that are more premium price point, right, because I can't imagine that heaven hills not thinking about that. Right. But I think we're seeing that it's not the fact that age sucks, you know, appeared out of nowhere. It's a business right and I'm the majority of the bourbon distilleries calculated and play this out really well. Because now people do associate age statements and bottles as being higher, higher quality, more premium, and customers are willing to pay for it. So when those demons do come back, they're excited for right and love it or hate it. It's the reality at least people who are bemoaning the loss of age statements have that option, but it's going to cost a little bit more. I mean, they could have just as easily said hey, we're going to come out with a second 45:47 product line that is nine years at an extra like $15 a bottle and just kept doing there. You know NAS seven right here whatever stuff and just kind of had two variations of knob Creek there. So I guess go ahead Jordan. 46:03 I was gonna say you kind of saw that with a heaven hill with the white label bottled in bond right? I mean, you you had my guess it wasn't bottle and bond the one other one but you had the white label and then you had the aged white label and whatever on talk about a lot. So it's kind of like Well, what's the point of doing the non aged you know, the non HD version? So I think people just if there's two options, people are always going to go for the HTML right? It's it's just economics on that one. 46:26 Yes, sir. I kinda want to get your your kind of take on this. I mean, because we look at the market look at what it is I mean, we had Bernie lovers on the show when right 12 lost it and you know, everybody went ape shit and then you kind of talks about like, you know, this is you know, the bourbon is a bird business not bourbon charity business. And you talked about like, well, would you rather just take it off the shelf completely? Or, you know, just bring it back to whatever it is however there you know, I don't know what beam did to try to sit there and try to find these stocks that did this. But they did it without a price increase. So So kind of talk about your you know, kind of your feelings on this one. 47:08 You know, I think people are tiptoeing around idea of the bourbon bubble and if it's gonna burst or what's going to happen so i think i mean it it's probably a way for them to be you know, more transparent it seemed it seems to be my theme but I mean, it's a it's kind of like a an outreach to their fans to saying hey, you know, maybe we were short on this year but now we were back you know, or it could just be like don't leave us you know, there's so much more on the market we you know, we value you here's your age statement back and I don't know that might be kind of naive thinking but I'm glad they didn't raise the price because I like that 47:53 Yeah, well that's what I mean I think one of the things in the press release was talking about how Fred know said when some he wants to order you know, you're at a bar you want to order a knob Creek you expect it to be nine years now I don't know if that's really what is me it's just that it could just be a blanket statement that was given in sent out of course but that was one part of it. Now one thing that was kind of coming up in the chat was people were saying that knob Creek packs knob Creek pics are the best value in bourbon. Blake I kind of want to get your your ID on that because you know most of them are 10 to 15 years old like is is it really the best value in bourbon you're seeing right now. 48:34 Um, so knob Creek pics for me are a little hit and miss at times I've had some that man I'd almost put them up there with like the Booker's 25th release or something like that and then I've had others it's like wow, this is just like knob Creek off the shelf. So as far as price improve go, I can't think of anyone else that would be better. You're talking about essentially barrel proof 14 years old and 45 $50 a bottle whatever they are, I can't think of one that would be better in my mind. But yeah, I mean all in all, I think the more aged options we have out there the better so that's it's nice to see they brought the the age statement back. I'm actually not going to talk about bakers because I just don't want anyone messing with bakers we're just going to stop dabbling with the design and making payroll and leave it I want the nice Devon Black Wax top sitting on the shelf every time I go in so but no I mean to the original question aside from four roses three to four years ago not Craig's probably barrel pics that is not Greeks probably the best value there is right now. Four barrel pics that 50:02 you know it's funny we look at we look at barrel pics we always talk about barrel pics as being one of the things that you know you don't want to go chase after everything barrel pics is where you want to be. However it seems like this is always one of the ones that are so over saturated in the market and Jordan Did you kind of see that as one of those things that were like there's just so many of them out there like it's hard to just barrel fix knob Creek fix you know it's not one of those things that people go crazy for it's not a seven I say 50:32 that Yeah, I agree and I say that with us having a knob Creek barrel pick out there right now for folks for single girl club right 34 through a partner and it's true people I think people have a lot more readily available knob Creek pics at their fingertips than they then they realized in them they want because most stores will have a knob Creek single barrel out there, but they're pretty easy to get. They may not always be like a 1415 year old but they're pretty they're pretty well established is an easy pick for stores to do. Right and for the most part, it's one of the ones that you just get used to knowing that Yeah, for the most part a few times here I'll be able to go to knob Creek where I'll pick right so the excitement factor I think isn't there as it might be for some of the other barrel pics that people do. I'm sure you guys have seen the same thing with your barrel club pics to that you've done them and Blake the same thing Sarah I'm sure if you have a favorite liquor store that you go into often a little knob Creek barrel pics, they're just one of those things that's not sure if it's oversaturation or so much they're just readily available. Even if it's just one or two, you know, a year or two or three year it's more available than you might see some of the other brands out there that stores are doing similar things for 51:45 it, I'll kind of toss it out to the group too. Because 51:50 I don't think I've ever had a knob Creek single barrel pic that is like blown me away. But I've also like when we've done that I pre barrel pics like you go there or you get the sample shipped to you and your tastes of them. There's not a huge very difference between them like they just seem like they seem very they're all the same as me. I mean, I haven't really found like some that are just like crazy off profile like you have some that are like with Buffalo Trace that are just like you never would expect to this be Buffalo Trace versus some that are very sweet. And you can say that about a lot of different brands out there even new riff being one where you get a bunch of different flavors out of these barrels and stuff like that. I'll kind of toss it out to you all like have you seen like a lot of variants in your in your knob Creek single barrel pics. 52:37 So to me, the beam, kind of that funky beam, pod wet cardboard note always shines through. 52:48 Nothing that's a cell point like that, that Yeah, 52:50 no. Bad. That's why I lead with peanuts. 52:57 But I have had a few that I'm like, wow, this is really good. So you know, I wouldn't say they're all the same. 53:07 But you know you think about other Well, I guess pretty much everyone is using the same Nashville same everything. So beam definitely has a lot more to choose from. So if they're going for a profile, they've got plenty of barrels to pick from to find to put into the single barrel program that are all pretty similar. So but you know, I'll defend them a little bit there and say I've had some that are definitely better than others and some I thought were standouts, but I think if you put really anything beam in a lineup and you knows down the line, you're going to pick that pick that out immediately. So I think that plays a role as well. 53:49 Does anybody else get a little like turned off? Sometimes when they only roll out three barrels for you to 53:55 try travesty? It's a 53:57 Yeah. You're like, come on, I'm better at this like that. That's where you bring your own drill and just start walking. 54:06 Because they love that. Yeah, you if you want to get arrested and never invited back again, that's that's the recipe. 54:16 Alright, so let's go ahead, we'll kind of shift it to maybe one of the last topics for tonight as we start winding this down. But it's, it really plays into really well of that last topic, because, you know, Jim Beam is has done a very, very good job at looking at the market looking at its consumers, and saying, like, hey, let's restore this age statement, we're not gonna raise the price, we're not gonna do anything like that. You know, and there's other brands out there that are handling this in the same exact way. So let's talk about the impact of what brand perception really is. So you've got Buffalo Trace, you know, they stated that they will never raise their prices. You've got heaven Hill who did the exact opposite and raise their prices? I'm kind of curious on on. In Sir, I'll kind of let you kind of go first here like, what do you think is the the brand perception people will have when you have, like, that was an example like that, where somebody is raising prices? somebody saying I'm going to keep them steady? I feel like we're running get into like political debates, like, yeah, like, I'm gonna raise taxes like no, you know, it's, it's kind of like that. So kind of kind of talk about, like, how do you see brands in a certain light when they when they do this sort of thing? 55:35 I'm, I think, at the end of the day, people like what they like, and they're loyal. 55:41 I think I mean, the heaven Hill thing, you know, taking it off the market, and then raising it a year. And putting, you know, raising the price on it. That was a little like, you know, like, come on, you know, I'm brand loyal to you. But at the end of the day, like you guys were saying it's a it's a business. And if people are willing to pay it, then then why not? But I think I still think at the end of day you have your favorite and that's what you're going to go to, if you can find it. 56:11 And I have to kind of correct myself a little bit because makki sick in the chat said, well, BT just raised the prices on OWA. And I was like, Okay, okay, they did do that. Some other kind of lower end brands. Yes. They're I shouldn't say lower end but they're some are more everyday consumer brands. Yes. However, sir, more their premium items. Pretty much thing level field, there there be tax in the package in the world, they're really kind of stay in there for at least as least as far as we know. We'll see when the press release comes out in this fall. 56:40 Yeah, I'd be shocked if they raise those prices more than it'll be up. $10 it'll be what are we at now? They're like, 56:46 9999 Yeah, 56:48 yeah, it'll be up. $10. And, you know, I, it is a It's funny how short our memory is on all this stuff. Because, you know, I feel like we pick on heaven Hill a little bit because they've seemed to have done the most with, you know, Elijah Craig 18. Going away, coming back at $110. More, you know, no, we're not dropping the age statement of Elijah Craig. Oh, there goes the age statement. So we're going to pick on somebody else. So like, Buffalo Trace, they raise OWA prices, higher than well, or 12. There's all this you know, if you look at what the what's going on behind the scenes with a lot of the what these stores have to do to get, you know, Sazerac and Buffalo Trace products in that's to me is almost even worse than some of the other people but everyone has a short memory. Am I going to not buy a bottle of George t stag tomorrow? Because my retailer went in debt buying, you know, weekly vodka so he could get that one bottle? No, I'm gonna buy that bottle. So, you know, it's the whole consumer. Not to say that a lot of these distillers are bulletproof. But there's so many new people coming in, who just don't care or will never know, like, the details of stuff that goes on. I think, you know, the brands and distillers feel that a little bit and they just keep moving forward, they increase profits, they increase expansion, whatever it is. I just want to drink good bourbon. And you know, I can't think of one distillery that's done anything that's like a you know, I will never drink them again because of it. I mean, shoot, I tried Templeton a few months back after swore them off because of all their flavoring and no, we don't flavor and all this stuff. And I was like, as not as bad as I, you know, I was thinking it was terrible, but it's not that bad. So um, yeah, I mean, I think there's just a lot of room for for distilleries to move right now, especially with so many new people coming in. 58:57 I think it's a it's on the flip side, it's a fine line, right. So I appreciate what Buffalo Trace is doing by artificially keeping prices low on some of their products, because you have to remember the world we plan, right? We drink a lot of their spirits. But we'll go back to bourbon most often. But the average consumer you're competing not just for for what they buy in the shelves in the bourbon section. But if you piss them off enough, and they start going to discover other spirits, right? Take a bourbon iOS, and he's really into rum. Or he's really into Armagnac, or he's really into mezcal or anything else. Right? They may not return to the bourbon section anymore. And yeah, you may have actually pissed off that person enough that once they found another spirit at a valuable price, they might just be done with bourbon. So it's that fine line that you have to play of capturing the consumers are entering into the to the bourbon world and are willing to spend money, but also those longtime drinkers who are willing and able to switch spirit categories and don't have the discretionary income to just buy everything everywhere. 1:00:01 I'll buy everything everywhere. 1:00:02 Wow. I mean, we might buy everything everywhere. But you know what I mean? 1:00:06 Is if travel takes the right place, you see the right bottle? Yeah, well, of course. Oh, for sure. 1:00:12 Yeah, go ahead, like whole new market. Because there there was the guys who were just completely rien loyal, where they needed bourbon, they walked in and grabbed a bottle of Maker's Mark, and there was nothing else. And now I think it's a little more people are exploring. So I think brand loyalty that's being built and, you know, kind of the goodwill will mean a lot in the coming years. 1:00:37 I think everybody brings a very valid point to this, because when you look at how brands are handling this, they're all doing it different ways. And I think the one thing that people are the brands have to understand is that this is a long game. If you're if you're trying to go out for the short game, you're only going to succeed in the short game. And if you are trying to make a lasting impression that's going to last for decades, you know, making sure that you know, trying to raise prices trying to do this. Who knows it could backfire. You know, we've talked about on the roundtable before, and I think Blake brought it up that we could just be now experiencing the very beginning of what could be a super super super premium market where there will be a need to have $1,000 bottles of bourbon, like regularly on the shelves. As as we try to compete with scotch and stuff like that. So seeing is how it I don't know. And I look at it from two different angles now that I'm kind of saying and I'm kind of flip flopping on myself. It's kind of like yeah, maybe they should be raising prices. And then the other side of me saying like those bastards, why they're raising prices. But I mean, that's that's that's sort of like the, you know, we're in a very transformative time, I think for bourbon, where we see this massive growth, this massive opportunity. And it's either like, what kind of game you're going to play and in where can you either increase profits a little bit that makes makes you have a little more longevity? versus Where are you just basically taking advantage of the market and saying, I've got a 12 year old NGP bottle, and I'm selling it for $250 a bottle. Yeah. Right. Like that's, that's short term thinking. And so we'll kind of see exactly what how that sort of plays out in the the upcoming upcoming pieces here. But, you know, I think that's going to kind of round out a lot of the questions that we had for the night really looking at exactly the market where it is. I mean, we covered we covered a lot tonight. 1:02:36 knockout topics from there's only four people here. 1:02:41 Say I was like we were bam, bam, bam, bam 1:02:45 GP stock prices, Missouri bourbon knob Creek. I mean, 1:02:51 so it was it was awesome to have everybody on here and even huge thanks to everybody that joined in the chat. I know some people were sitting there saying that, you know, you know, Blake it talks about like, yeah, buy a bunch of boxes, so I can buy that and everybody's like, Hey, 1:03:06 I love I love Wheatley vodka. Like anybody's like this is a safe space. Fred's not here. We could talk about vodka. 1:03:15 We can mention it now that 1:03:17 don't save just remember that. 1:03:21 Absolutely. So as we sort of start closing this out, want to give everybody a chance to say, you know, kind of where they're where they're from, where they blog, everything like that. So Jordan, I'll let you go first. 1:03:31 Yeah, this

Hey, guys. THIS IS NOT an episode of The TomChicken Show. A long time ago, Eric and Jordan had a podcast called Shootin The Dawg Shit. They had Mark Normand as a guest one episode. (It's still on Spotify, check it out!) A few months after they peaked, they quit. Then Eric stole the recording equipment to start his own podcast called Young At Heart (it's on all the apps). So Jordan decided to start a podcast for one episode to bash Eric. That is this episode! Jordan also talked about shitting his pants while running through South St. Louis City. Anyway, Eric and Jordan started a new podcast called The TomChicken Show. It took over SPAM PODCAST's RSS feed. That's why this episode is here. Enjoy the free bonus content! UPDATE: 6 episodes into The TomChicken Show, Eric and Jordan decided to revert the name back to Shootin' The Dawg Sh!t. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/shootin-the-dawg-sht/message

Jordan Bernfield was doing morning sports and play-by-play...until he just couldn't function anymore.  So Jordan gave up his full-time gig and pursued pxp as his passion.  Live from Charleston, SC, Jordan and his wife join the pod this week to talk about his journey and more!

So Jordan is like my little brother. We met on the set of the BRAT TV show Boss Cheer. It was a fun show to work on. Jordan and I became friends on set and asked to be on the show...so he stopped by the studio and had mimosas and talked! We talk about acting, modeling, the show we met on, and exchange scary stories. BIO: Jordan Ver Hoeve is an actor, known for Boss Cheer (2018) and 666: Teen Warlock (2016). --- Support this podcast: https://anchor.fm/mimosaswithmichael/support

Elite runner Jordan Hasay had a goal of winning this year’s Boston Marathon. And she had a good shot—in her first marathon, in Boston last year, Hasay finished third and ran a faster first marathon than any other woman in U.S. history by almost a full three minutes (her 2:23:00 bettered Kara Goucher’s record of 2:25:53, set in 2008). Last fall at the Bank of America Chicago Marathon, she once again finished third, and improved her time to 2:20:57. Magazine profiles were written about her chances. But this past April 16 was not her day—and not, in her case, because of the epically bad race conditions that knocked out so many other athletes. As Hasay explains on this week’s episode of #WeGotGoals, a stress fracture sidelined her the day before the race. “You put so much into the preparation and then I got so close to being able to race,” she tells me. “When you do set a goal and then you're not able to achieve it or even—I mean, not even being able to toe the start line, that's really tough.” Hasay took about a week to wallow (which, research shows, is actually good for you, in moderation). Then, she refocused and moved ahead. She set new goals for improving her weaknesses. She worked on strength in the weight room, flexibility on the yoga mat. She called her dad proudly when she did a 30-second handstand. Eventually, those small goals added up to an emerging comeback. A mile became a mile and a half became 55 per week. That sounds like a lot to us mere mortals, but to someone like Hasay who typically puts in 100-plus when building up for a marathon, it's still far from her normal. But she’s getting there, and feeling good about her prospects. When Hasay started doing faster workouts again, she and her coach Alberto Salazar noticed improvements. “He goes, it's the yoga! Your stride looks so good!” she says. Those of us in Chicago will get a chance to see that stride in action gain this fall, when she’ll be back here with her sights set on placing higher than third and beating the American record of 2:19:36 (set in 2006 in London by Deena Kastor). This injury wasn’t the first time Hasay has overcome obstacles. In fact, her current successes were made possible, in part, by challenges. “You can find the positive in anything,” she says. “I try not to see anything as a negative.” She’s been running since she was 12. In high school and college, she was a legitimate star on the track—at 16, she ran the 1500 meters in the Olympic Trials. But when she graduated and turned pro, in her words, “I wasn’t having the success that I wanted.” Like most elite athletes, she revels in the process, enjoying even the tough days. Still, as much as she loved running, she began to realize she needed to refocus to achieve her long-term goals of winning medals on an international level, at the Olympics or a world championship. “You have to see some outcomes in order to keep staying motivated,” she says. Moving from the track to the roads, and from shorter distances up to the full 26.2-mile marathon, was something she’d always planned on eventually. Actually making the leap was scary. After all, if she hadn’t been any good at it, she would’ve had to refocus entirely. In October 2016, she ran her first longer road race—the USATF 10 Mile Championships in St. Paul, Minnesota—and won. That gave her a glimmer of renewed hope. Now that she has two successful marathons under her belt, she feels confident she’s on the right path. “Sometimes when you are setting a goal that helps,” she says. “If you keep trying to go back to the same thing like I was on the track—I have all these memories where I was trying to hit a certain time or pace and I just kind of failed. So maybe just change it up. It’s still running, but it was just totally different kind of vibe for me." “It’s nice that I found the distance I was really born for,” she says. All this came in the midst of yet another significant setback. In a sad story I’m grateful she was willing to open up about, Hasay’s mother—her best friend—passed away in 2016, after the 10-mile race but a few months before that first Boston Marathon. Though she was devastated, Hasay channeled her grief into greatness in her marathon debut. She visualized her mother there with her, drawing strength from her memories and the foundation her family and faith had given her. In an interview afterward, she cried, saying she knew her mom would be proud. A journal in which she wrote letters to her mother, intertwined with her running log, helped Hasay in the tough weeks and months after. So did spending time with her family—she, her father, and her brother remain extremely tight-knit. “We’re all doing really well, which I’m just thankful for and that kind of propels me forward,” she says. Listen to her on the full episode of #WeGotGoals on Apple Podcasts here. You’ll hear more about the value she places on rest and recovery, what she cooks for dinner, and how much she can deadlift (hint: WAY more than you’d think for a marathon runner—she’s posted her strength-training routines on Instagram to prove it). If you like the show as much as we do, be sure to subscribe wherever you get your podcasts and leave it a rating and a review — it really does help. And stick around until the end of the episode, where you’ll hear a goal from one of you, our listeners. (Want to be featured on a future episode? Send a voice memo with a goal you’ve crushed, a goal you’re eyeing, or your best goal-getting tip to cindy@asweatlife.com.) ------- JAC: 00:16 Welcome to #WeGotGoals, a podcast by aSweatLife.com. I'm Jeana Anderson Cohen, and with me I have Maggie Umberger and Cindy Kuzma. CK: 00:16 Good morning Jeana. MU: 00:21 Hey Jeana. How's it going? JAC: 00:24 I'm doing great and I'm very excited for this week's episode. Cindy, you talk to an incredible athlete, someone who had the fastest U.S. marathon debut, Jordan Hasay. CK: 00:36 I did. I spoke to Jordan, who, as you mentioned, had an amazing debut in the Boston Marathon last year. She also ran the Chicago Marathon last year where she came in third with an even better time of two hours, 20 minutes and 57 seconds, which is blistering fast and she's coming back to run Chicago again this fall, so she was in town and I had a chance to sit down with her and it was wonderful. JAC: 00:58 And Jordan hasn't always had the smoothest sort of training record. There was a moment where she encountered injury, right? CK: 01:05 Yes. She in fact was supposed to run the Boston Marathon again this year and was injured right beforehand. She had a stress fracture in her foot. I mean literally, I think it was maybe two days or even a day before the race, she ended up dropping out, which was really difficult for her. But she-- we talked--you know, how I have a special affinity for injured athletes, it's something that I work out a lot, I'm working on a book about it. And she did something that I think is really common among successful athletes and people who successfully navigate injury, which was she set new goals related to recovering from her injury. So she was of course upset that she couldn't run the race and also disappointed to put a break in her training and found it difficult. But she said, OK, well what can I work on instead. She started trying to address her weaknesses. She worked more on strength and flexibility. She started doing a lot more yoga and then when she started running again, she could really see some of the benefits to that. And you know, we kind of talked a little bit about how she wasn't entirely sure how much of the benefit of the yoga was physical and how much of it was mental. But if it gives you the confidence to continue on toward your bigger goals, like it honestly ultimately doesn't even matter and it's certainly a lot better than sitting around feeling sorry for yourself. So I thought it was really incredible the way she was able to kind of navigate that. MU: 02:17 We hear a lot about her, her resilience across this entire episode, which is really an inspiration to hear, to listen to. She has a few other moments of difficulty and sadness and disappointment in her past, but she uses them to fuel her, to inspire herself into inspire others. Can you talk a little bit about that? CK: 02:39 Yeah. So in addition to just the, the kind of immense pressure that's on someone who's an athlete at this level, um, she had a really sad personal moment right before the Boston Marathon, the first one that she ran, her mother suddenly passed away in November. And I was grateful to, to Jordan for being open and talking with us about this. She really, as sad as she was, and as hard as it was, I mean her mom was her best friend and they used to run together, and her mom was the reason that she got into running in the first place. She really channeled her mom. I mean, during that race she talked about running for her mom so she could be her mom's shining star. She wears her mom's engagement ring on her left hand and she realized she had been practicing, grabbing her water bottles. CK: 03:18 When you're an elite runner, you don't get water from the water table like everyone else says you have like a special bottle with your own special mix prepared in it and so you can reach out and grab it. But she had only practiced with her right hand and the bottles were on the left. So she kind of was like, hey mom, I need your help. Like with these bottles. So even down to like that really small level, she envisioned her mom there with her. And when she finished and had this amazing race, she thanked her mom and, and you know, said that that performance was for her. And that really gave her, you know, I think it gave her not only a way to help cope with her grief, but it gave her goals and her life a new meaning because now she was doing it for someone who, who she had lost. CK: 03:55 So you know, that I know has been really--her ability to talk openly about it too, has been really, I think, helpful for other people who have been in that situation. And I know she hears from other people who have gone through losses and we all go through difficult moments. We might not all lose someone as as close as she was to her mom at such a pivotal stage. But, but I think other people definitely have really gravitated toward that moment of resilience and really taken inspiration from how she's able to still be sad and still be a human being, but also elevate herself to even newer heights and in the midst of these difficult challenges. JAC: 04:31 What a story of grit and resilience. I can't wait to hear your full talk with Jordan and I'm sure everyone at home will love it too. Here's Cindy with Jordan. And be sure to stick around until the end of the episode when we'll be hearing from a listener just like you who's out there achieving big, big goals. CK: 04:58 This is Cindy Kuzma and I am here with Jordan Hasay on the #WeGotGoals podcast. Jordan, thank you so much for being here with us today. Really appreciate it. JH: 05:05 Oh, thanks Cindy. It's great being here. CK: 05:07 So, Jordan, for those listeners who don't know you, tell us a little bit about who you are and how you spend your days. JH: 05:14 So I'm a professional runner for Nike. I run the marathon. I've run two marathons so far. Boston and Chicago and I'll be running Chicago in 2018 again, and that's why we're here in Chicago. Basically my day is run eat sleep. I have the best job ever. I feel really blessed to be able to do what I love as living. So I'm just waking up, eating, do my first run and then maybe doing something in the gym and then uh, having some lunch, taking a nap and then doing another run. Having dinner and going to sleep, so it's pretty simple, but it's definitely a lot of hard work and training and preparation, but I just love the process of it and just, I just enjoy the routine. I enjoy every day. It might get boring for some people, but I just love doing the same thing day in. CK: 06:09 Well, I'm definitely going to be interested in hearing how that factors into your goals because I know, um, it's one thing to have those big goals, right? But it's another thing to be really invested in the process along the way. So we do talk to a lot of, a lot of elite athletes here on #WeGotGoals and that does seem to be something that they have in common. You know, they have big goals but they break it down into step by step and they enjoy the process. So is, is that kind of how you approach those big goals that you have too. JH: 06:35 Yeah, I think that's super, super important. Obviously you want to have your kind of long-term goals that you're looking at. Just to have that, I guess that end motivation, but it's really just about the day to day successes and I, I've been going through an injury. I had to pull out of Boston this past year because I had a stress fracture unfortunately. So it's really just been about the little wins for me right now. Just starting back. I started back with one mile and then a mile and a half the next day and said since didn't really slow slow process. So I just try to focus on, okay, what did I do well today? And uh, seeing seeing that as a win and not getting intimidated by how far you have to go to to get back to the level that I was at in order to reach the goals that I want to achieve. JH: 07:22 So I think just just doing that, breaking it down and then having a routine is really helpful too, so you don't even have to think about it. That's--yeah, I'd say that's my number one thing. Just routine because sometimes you just--yeah, I get tired too, like everyone else. I have--my workouts are hard and the easy days are still really hard, I'm doing a lot of miles so having the routine helps just because it's like a checklist, just making sure you get it done and then you look back and say, okay, yeah, I did all this and that will hopefully just set you up for your goal. CK: 08:00 Yeah. I'm sorry about your injury. First of all, I was in Boston this year too and um, yeah, I know how disappointing that must have been. Um, but yeah, I also write a lot about injury and athletes and I've been talking to athletes who've been injured and that does seem like something that people have in common when they get through injury is they kind of set new goals just like you're talking about. And I've seen you post that, you know, you were kind of focusing on some of your weaknesses while you were injured too and kind of setting goals in that regard. So can you talk a little bit about how that helped you as you were going through that recovery process? JH: 08:33 Yeah, you know, it's been super fun. Uh, I just, I kind of took a week where I was super bummed out just because I put you put so much into the preparation and then I got so close to being able to race and it was my goal to win Boston this year. So that was, that was tough because when you do set a goal and then you're, you're not able to achieve it or even, I mean not even being able to toe the start line, that's really tough. So then take a couple, give yourself time to take a breather. But then yeah, I've been doing a lot of strengthening, flexibility work. I'm big into the yoga right now. So yeah, just like little goals. I would come home. I was in California for my break and tell my dad I did a handstand for 30 seconds today! JH: 09:20 And then just just like mastering the different poses and said it's been kind of a good outlet for me and I think we're seeing it--my coach, I did my first interval workout two days ago and I did the first one and he goes, it's the Yoga! Your stride look so good! So it's really nice if you just kind of stick with it that it does, it does seem like it pays off. You know, it was really, I was so happy that day just because it's, it is frustrating. It's like, Oh, I'm driving to yoga class, JI would much rather be out running but just doing this, I don't know if it's gonna work, but just got to trust it and yeah, I keep saying trust the process, but it really is true. You just got to, got to go through it and you know, sometimes things you try stuff and it doesn't work out but you just just keep trying. JH: 10:10 I guess that's the beauty of it is that--and also I think that you can, you can create, you can find the positive in anything. So I never really see anything as, as I try not to see anything as a negative, you know, so I think half of the battle is mental. So both my coach and I had to that example of the year say, OK, yeah, she did--this is working. Maybe my stride looks exactly the same as it did, but we're just, you know, in our minds we're saying OK, yeah, I do feel better. I feel like I'm getting more movement. So I think you can sort of not trick yourself, but if you're putting in the, like I said, if you're putting in the work then you've got that foundation. So mentally you can have that whether or not it's actually making a 100 percent difference or 50 percent,I think just having that knowing that you did something, you were trying, is important. CK: 11:06 Yeah, absolutely. Because if you take that time when you're injured to kind of build on build on that foundation, like you said, like whether it is truly a physical change in your body or a psychological change that then you're able to kind of view that to tell yourself a story about that time that you spend it the best way you can, right? And that gives you that confidence. JH: 11:25 Right, yeah. It's not like I, it's better than toeing the line thinking, oh gosh, the past seven weeks I've been just sitting on my couch moping around doing nothing. It's like, well, I've nothing else to do in the day, so I'm just going to stretch. It's like, yeah, I just basically telling him that like, yeah, I've been nothing to do all day, so I've just been stretching and apparently it paid off! CK: 11:47 Awesome, well, we look forward to seeing that beautiful, even more beautiful stride here in Chicago in October. JH: 11:47 Thank you. CK: 11:56 So Jordan, on the #WeGotGoals podcast. We ask one big question, or we ask two big questions, but the first big question is what is the big goal that you've achieved? Why was it important to you and how did you get there? And you have so many accomplishments to choose from, but if you had to highlight one, what would you say? JH: 12:12 Yeah, so I guess my biggest goal recently has been moving up to the marathon distance. So I've been running since I was 12 years old and mainly did the track. I was in the Olympic Trials when I was 16 years old in the 1500 meters, so far cry from the marathon. And then ran the 5K and 10K in college and then when I turned professional I just wasn't having the success that I wanted on the track. I finished ninth in the 10 k at the Olympic trials, or maybe it was 13th, I don't remember. It was far back there and I just eventually--one of my goals, I'd like to get an Olympic medal or a world championship medals, so it just didn't seem realistic if I'm not even making national teams. So my coach and I sat down and said, why don't we try the longer distances? JH: 13:03 So I started to train for more of the half marathon type stuff and ran a 10 miler that October and won and that went really well, and then debuted in the half in January in 1:09, 1:08 something. And then, and so that went well and then yeah, just really had to work again, it's all about the process. So I increased my miles, did some longer long runs, some 25 milers--and it was tough. It's definitely different training. And then yeah, just going into Boston though, I felt super prepared. My coach one Boston himself, so he kind of knows what he's doing in terms of coaching the marathon, which is nice and I just had to mentally be really tough and not be intimidated by the distance. But for some reason on the start line I just felt super calm and super ready and I think that going into any marathon you just have to be super confident in your preparation. JH: 13:59 And again I keep saying it but yeah, if you just go through the process then that kind of gives you the confidence that you can at least have the best shot to go after your goal even if it's just all about trying but just putting in the work to give yourself the best chance. So I felt toeing the line in Boston, I felt like that's what I had done. And so I was able to go out with the lead pack because they were going at 2:25 pace, which was kind of what we thought I could run, which was great because if they're going to run any faster, I was planning on kind of hanging back just because it's my first one and I wanted to have a positive experience. And thankfully I did. And was there, uh, the lead pack kept getting smaller and smaller and then there were five of us and um, Edna Kipligat made a big move about mile 18, which I couldn't handle but held on for third and was two minutes ahead of my goal time, 2:23. JH: 14:55 So that's kinda what I also like about the marathon is that you can have a certain time goal. But at least for myself, I've always kind of surpassed it maybe because I just go into the race with like, I don't think you can have like a super specific time goal. You just got to put in all the prep and every buildups different and just be, be as prepared as you can. But it's such a long race that so much can change and the weather can impact it. So it's just really about having your best performance in whatever the time is going to be or the place that's what it's going to be. Well, you can--yeah, I guess everyone has to deal with the same conditions so you can kind of factor in the place more so. I guess that was more my goal and my second one was I got third in Boston. JH: 15:40 Ok, Jordan now, no, no lower than third. So that's kind of the same for, you know, this year I want to keep moving up placewise as well as timewise. But I think that's what was nice for me is that in the marathon I just really had no expectations. So sometimes when you are setting a goal that helps. If you keep trying to go back to the same thing--like I was on the track and I have all these memories where I was trying to hit a certain time or pace and I just kind of failed. So maybe just change it up and it's still running, but it was just totally different kind of vibe for me being on the road and then just having that longer distance. So I think that really helped for me. Just having that change of pace. CK: 16:20 Yeah. What was it hard for you at all? I mean, did you sort of feel sad about leaving the track behind or how did you kind of adjust your mindset and your goals? JH: 16:28 Uh, I. Well, yeah, I mean like I said, I had been doing it for so long that it is, it's kind of refreshing. It's like a different sport. Uh, that's what my coach said after my first half you said we just needed to enter you in a different sport of road racing. So it's just--the track was a lot of pressure and when you've been doing it for so long and then I was so good in high school that people do put a lot of expectations on you and I put a lot of expectations on myself as well. So when you're at the top, there's really no leeway. Like you can go down a little bit bit that you just, it's, it's a lot to be able to stay, stay there for so many years. So it was just nice to sort of have that weight off my shoulders of the track and not have to keep doing the same thing. JH: 17:16 I think we just kept going back to my training and trying different things and it just wasn't working so it's just nice that I can go and I can train for the marathon and I know it works and I know that it translates to a successful race. So you do have to, in terms of goals I think have to have. You have to do see some outcomes in order to keep staying motivated. I mean I love running. I would have. I mean I would keep running. My mom, when I finished the further back in the Olympic trials, she's like, well you know, at least you're out there and someone's got to finish in the back places, and it's fine, like you can keep doing that. And I'm like yeah mom. But like, I dunno if I, I don't really want to keep doing that. Like I would, I enjoy the day to day, but it is nice to finish a little bit higher up if you're more gifted in a certain distance. So I think that it was nice. So they found the distance that I'm really born for. CK: 18:18 Wow, that's got to be an incredible feeling to feel like you've found that for sure. JH: 18:22 Yeah. It was definitely kind of a like excitement and relief at the same time because we had always said again, when I didn't have success at the track, oh, you're going to be great at the marathon one day the marathon is going to be your distance. And that can sort of be like good and bad because it's like kind of a fallback. So one day if I do try the marathon it takes courage to actually try it. And then if I didn't do well at it, that would have been tough. Now it's really nice to say that I, I did do well at it and especially I think my second marathon I was, I was pretty nervous because I was like, oh, you know what, if that was just a one off, whatnot, you never know. So I think that it's only gotten, the third one's kind of nice because I know I've already had two good ones, so it's two I think is enough to say, okay, yeah, I can have a reasonably successful one no matter what, as long as I just go in and try and the preparation goes well. Again, it's all about staying healthy as I learned from Boston and just not overdoing it, so I got to just be really smart in this buildup. But other than that, I'm just thankful that that. Yeah, it seems like that's my, that's my race. CK: 19:36 Yeah. It seems to be working for you. JH: 19:36 Thanks. CK: 19:40 Well, you mentioned your mom and if you're comfortable talking about it a little bit, I know you lost her a couple of years ago before that, that first race and I can't even imagine how hard that was for you, but I know that just like we were talking about with injury, you, you really have used that to inspire you and feel you end. Um, you know, you've talked about how you run to be her shining star and I think it's really incredible, like kind of how you've, you've dealt with that and I wondered if you could talk about that a little bit, if you're comfortable, how that has maybe even given some of your goals that are different and a new meaning. JH: 20:16 Yeah, thanks. I think it's definitely been a super tough. She was my best friend and she's the reason that I started out running. She would run her six-mile route every day and when I started junior high track, not the first couple of years, but once I started to get more serious into it she'd let me run a four mile loop with her. And then Christmas, I got to run the six mile loop one year, so she was really the reason that I gotten into it and you know, why I am as good as I am because talking about goals, um, she taught me everything about that routine. And it's funny because when she passed people would say, well, let's talk about what, what did you guys enjoy doing? Like, what would you do, can you go do that? And I'm like, well, what I do every day is what we would do. JH: 21:04 It just miss having her with me while I'm doing it. So, so I'm just thankful for that. Like it all the foundations that she instilled in me. So in a way it's like just continuing on our, our passion together. So I felt like she's obviously still, still was always with me in, um, it was really, it was in November before and I was stay being in Boston that year. So she had known about the, that I was moving to the marathon. I had just won that 10 mile race a couple of weeks before she passed away. So, you know, we had it written on the calendar to run Boston and everything, so I think in a way that kind of helped me through the loss because I was just so inspired to uh, keep training hard and that just just, yeah, it helped me through it and, but a lot of people I've seen kind of the, the finish of Boston and I was so emotional and I didn't really plan it that way but I just, I felt like in that race she was just really with me and I were her engagement ring on my left hand and I was super nervous about grabbing the bottles and my first marathon ever. JH: 22:14 And so the tables were actually on the left side and we'd only been practicing with my right hand, so I was just thinking, "Oh mom help me." And I didn't miss a single bottles so that was cool. And then just, yeah, just having her in my head and then my dad was there, my aunt. So it's nice to have my family as well who have been just an incredible support as is my brother. Yeah, I just crossed the line and just started her and I knew she'd be knew she'd be proud of me and yeah, for just keeping going and uh, felt felt her spirit. So it was, yeah, it's just super emotional and it's still, you still definitely have your ups and downs, but I think it's important and it's helped me to be able to kind of have this platform people have reached out and makes me realize I'm not the only one. JH: 23:05 Everyone has losses and like I said in Boston, so many people lost loved ones on the day of the bombing, so just really puts it into perspective. So I was kind of running for everyone out there that had lost loved ones and still want to go back and win Boston one day for that reason. Uh, so thankfully I'm young and have several years to try to go back, but yeah, I just, it's tough not having her here and seeing the success, but I know that she's, she would be just super, super proud. I mean everyone around me is just so supportive and has, I mean my dad's great and we've become best friends, snow and no one can ever replace her, but we're all just so close and my brother's, he's two years younger too and he's, he started training for the marathon now, so we're all, we're all doing really well, which I'm just thankful for and that kind of propels me forward. CK: 24:03 Yeah, yeah, yeah. I saw that. He just ran his first half. JH: 24:06 Yes. Yeah. And I, I feel so bad this--so week so I'm coaching him kind of and he, his knee is bugging him so I feel like I gave him too much, or what did I do? It's so funny to like be from that perspective. Yeah, I guess this is kind of, yeah, in terms of goal setting too, it's you are invested in that in your athlete and now it gives me a different yeah, a different perspective from why my coaches are saying, oh, how'd you feel on this run and this and that. And sometimes I feel like it's redundant, but then I realized, well you're not the one out there, so you didn't know how you're feeling. And then when he said he kind of had a pain this week, I thought, oh no, I've injured him. I've really cut back on everything. So it just, it's been fun. CK: 24:54 Probably gives you a whole new perspective on what Alberto does. JH: 24:54 Yeah. CK: 24:58 Oh my gosh. So the second big question we have here on, on #WeGotGoals is about the future, about a big goal you have for the future and how you plan to get there. And you've mentioned some things here and there and obviously you knew you were coming back to Chicago and you have maybe Tokyo in, in your sights, but I don't know if you, if you had to sort of name one specific goal and how you plan to get there. Um, what would you say? JH:

Transcript: [00:00:02] Hey everyone this is Lynn Vartan and you are listening to the apex hour on SUU's Thunder ninety one point one. In this show you get more personal time with the guests who visit Southern Utah University from all over. Learning more about their stories and opinions beyond their presentations on stage. We will also give you some new music to listen to and hope to turn you on new genres. You can find us here every Thursday at 3:00 p.m. on the web at suu.edu/apex or email us at suuapex@icloud.com but for now welcome to this week's show here Thunder ninety one point one. [00:00:43] OK. Well it's Thursday it's 3:00 p.m. and you're here in the studio and this is the apex hour. My name is Lynn Vartan and I'm so excited today excited two of my most favorite people in the studio with me and we are celebrating because our season is officially done for the spring semester which is totally awesome. But the fun doesn't end here. Those of you have been enjoying the radio show. I'm going to stay in my 3 p.m. slot here live and throughout the summer I'll be on air every couple of weeks and then that means that the podcast will also be active all through the summer. Just a reminder that we're subscribable on iTunes and on Google Play or wherever you get your podcast. And just do the search for SUU APEX. All right so let's get talk in here to my guests. I've got two of my favorite ladies and what we're doing today is we're kind of doing a behind the scenes with APEX for the spring semester. Those of you who know me well know I love me some TV and I love watching series where there's this after show or the behind the scenes or the looking behind the curtain of sort of the inner workings of things and that's what we're doing with the show. I'd like to kind of do it every semester and kind of talk with some of my great great great awesome staff and friends about how we make this thing work and some memorable moments from the season. So what I'd like to do is for you guys to introduce yourselves and maybe talk a little bit about what you do for APEX Who'd like to go first. [00:02:28] I can start my name is Roxane Cailleux and I graduated last year from SUU with a communication degree and now I work for Lynn and I am the event planning assistant and I just work alongside Lynn and we organize everything. So for me what I do is from social media to managing the class because we have a convocation class so grading the students and making sure they are fine. I also take care of the food orders, catering facilities, all of that. [00:03:14] She does everything. Let me tell you this whole thing would not run without her. We like to say that she's like my right and left hand. I mean assistant is not even the word to describe it. You're definitely our producer and really you have a hand in every single aspect of what we do. Yeah a lot of e-mails every day that is true. What is your favorite aspect of your job. [00:03:39] I like the day of. Everything from in the morning when we get there to the end when we wrap up. It's my favorite thing to do because there's adrenaline I like seeing people in the audience react. And I like meeting the speaker who we've been working to get here for so long. And yeah just like that day. But I like everything that I do. [00:04:03] But yeah yeah we definitely like our office time together. [00:04:08] Mondays Greek Fries [00:04:10] Yeah. Greek fries in the office while we get everything done. Yep yep. Thanks Roxie. [00:04:17] All right. Katie tell us about yourself. [00:04:19] Hello my name is Katie Englert and I teach in the ESL program here at the American Language and Culture Center. And for APEX I take pictures so I do all the photography during the event. Some of you out there might have seen me trying to be nonchalant as I walk around and take pictures. [00:04:42] But I love having you with APEX because you have a really artistic eye. You know and I'd like to know like everybody to know a little bit about your background because you have an anthropology background so when you're looking at a subject you're looking with a very specific kind of lens. [00:05:00] Yeah my background is in both anthropology and photojournalism so I kind of started my career as a photojournalist and then moved into visual anthropology and culture anthropology and my master's studies. But yes so I'm I'm definitely looking observing. I try to keep that camera up to my eye 24/7 when I'm sure an event like apex. And I'm just trying to find that moment that will tell the story. So it's always a challenge because sometimes people who are speaking can be kind of hard to shoot because it's often just someone speaking at a podium. So I'm just trying to catch that moment that's in between to kind of give some humanity to the person that's speaking and tell the story. That's so cool [00:05:50] If I can add something. You've really elevated it from my point of view since I do social media. You've really elevated the social media aspect of APEX. Oh wow thank you. But it's become really nice looking. Every week we have really good pictures to post so I think people enjoy that. [00:06:08] Yeah I think one of the things that's so cool is that in addition to kind of the standard shots you know you're really going for some interesting and different shots and I really love that. I mean can you talk about some of those. [00:06:20] Yeah that's that's especially what I'm trying to find those those moments before the event happens. One of my favorite moments I think was with her when Jeff Bradybaugh was here and it was a moment while you were speaking introducing him and he was kind of to the left of you in the frame and he's like looking up at the PowerPoint. But it's just this nice light coming on his face and and the moment the composition just worked. And for me that was my favorite shot of the whole event even though it wasn't focused on him it was just the sense of him talking about him. But I'm just always looking for that kind of behind the scenes moment and because that adds to what he is talking about or the speaker is talking about in what everybody sees. And so thanks for the Yeah that's really nice. [00:07:14] You're really able to get kind of the feel of the event that way and that's one of the things that I've really enjoyed about your work. You know I had no idea that that photo was your favorite. And for those listening I mean we're talking about photographs but you can definitely check out all of our photographs by going to our Facebook page which is SUU APEX Events or just search for SUU APEX or they're all on the website which is suu.edu/apex and all of Katie's photos from the event. [00:07:45] So there and I had no idea that was one of your favorites [00:07:49] One of my favorites from like like before the actual event. And just because I felt like it came together in just a nice little moment that you know only maybe I saw. And yeah but hopefully it tells a bit about the scene. [00:08:03] Oh my gosh. So do you have any other favorite photos? That one of Susan Casey... [00:08:08] Yeah that was good. I like that. That was a nice moment too. She was interacting with someone that was buying her book. And again just trying to be in the right place at the right time. That's my goal. That's my job. And when I can do it successfully I'm happy. So got that one stands out. Some of lemon. ANDERSON Yeah and just performing. Those were always fun to shoot because again you're trying to get that emotion and that intensity from what the person is doing. [00:08:45] Was there anyone that was particularly was there any particular event that was more challenging to shoot from a from a fit of graphics and we'll talk about content later but from a photographic standpoint was there one that was more challenging the business. [00:08:59] One was a little bit of a challenge but I liked the challenge. Those are my favorite because I'm try again trying to get the best shot. But that was a challenge because it was a panel. So I was trying to move around and trying to get everybody in the same shot without it being boring or you know like a missed moment. So just waiting waiting and waiting for that moment to happen with five or six people in the same shot. So that can be tricky. And also just the lighting can be sometimes pretty dark in our room a lot of time. [00:09:31] What do you use. What kind of equipment. I mean I don't know much about this kind of thing. [00:09:37] My cameras rather old. I was just telling someone earlier today it's about 12 years old. Why did I use a Nikon 80. So for those of you photographers out there it's pretty old but I have an idea. 200 that is the lens I usually use especially when I'm far back and then 50 or 35 I think. So yeah I could definitely use some better gear but it'll you know it'll happen and you can do a lot. I've had those two lenses for 20 years and then they work pretty well. [00:10:10] Definitely working for us. How about you Roxy what's maybe more challenge. Is there a particularly challenging part of the day or of the event or something that you always know you have to kind of manage. [00:10:24] Probably the lunch Yeah I was going to say the lunch invites and I really try throughout the week because we get our RSVPs and everything so I try to make sure that we have everyone and then it's just a little it's a little scary for me to actually get to a lunch and then I'm just scared that someone is going to show up and be like. I RSVPd But I don't have them on my list and I have to make room for them. I have to tell them you have to go home. That's a little stressful for me. And then I try to anticipate as much as I can but I'm always nervous about just last minute problems like Chartwells is great but you know I'm always like is the team going to be there you know and stuff like that. Yeah. [00:11:12] Chartwells is our catering man. We've really had such great experiences with them this semester. We've tried some new different kinds of foods for the lunches and things like that and that's just been really fun. So yeah but you always want to make sure you know you do such a great job of anticipating my every need and sometimes I'm about to say and how about. And she's heard did it which is great. [00:11:37] So yeah it's easier if you just anticipate everything that could happen. That's what I learned from what I from I've been planning since I've started. And you just have to anticipate what could happen what's the worst that can happen that day. And then you always already have a backup plan. So if it actually happens then you know what to do and you don't have to freak out about it. And we don't need backup plans. So really really great. There's not a lot of times where something happens. [00:12:08] Yeah. I've been really thrilled with everything that way. OK. Going to a more sort of global thought Why do you think. You know we really believe in this series and I know you guys really believe in this series. But you know maybe talk a little bit about why do you think this series in particular or any speaker series like this is important to have on campus or why is it important to why do you think it's important to this community. [00:12:40] I think it's important for the students because we're in a university and it's all about learning and discovering new things and not staying in your comfort zone. So I think we're very lucky to have so many great people come to campus. And we're a rather small school and the fact that we can bring this type of people is is really impressive and it's really we're really lucky so the fact that the students can just show up for free every week and have a chance not only to hear what they have to say but also interact with them make connections. I mean I've seen students talk to the speakers and you know get their information. And so it's a really great thing to have on campus. I think it's very important to keep doing it. [00:13:30] That actually happened quite a bit just a couple of days ago with Dr. Bert Tisbury. You know she was giving out her phone number and you know all kinds of connections were happening and that's that really makes me happy. Katie what do you think. [00:13:44] I agree with everything you just said and just the diversity of this past year of the speakers that have come for Apex has just been truly remarkable and I feel really lucky. I mean I feel like to be a part of it as a shooter but I really feel lucky just to be a part of the audience and hear all of the different experiences that the speakers bring to the event and especially the diversity like like you said. And I like that we have people who are former alumni. We have people in the community. We have people from all walks of life all ethnicities diversity jobs. And I think it's just one of the best things about you that I just love. So it's very exciting to be a part of it. [00:14:30] Yeah that's definitely the diversity component has been something that we've been really from the design process really focusing on. And you know it it's not just bringing in a diverse environment from around that's certainly a key aspect of it. But like you said you know once a year we're featuring and then alumni and then we're bringing people from our community and our environment like off the cuff or the superintendent for design National Park and I think that you know continuing to showcase the just everything that's around us. [00:15:03] And then couple that with bringing people in is definitely a passion of mine and a goal for the series so I'm glad that that's been a meaningful part of it for you. Yeah that's great. Well I think what we'll do is we'll play a song now so I've got in my typical style Yeah. All kinds of things. I've been digging deep into this playlist. That's a bunch of kind of I guess emerging artists or perhaps new mostly new artists from the South by Southwest 2018 festival so I've got a few more from that. This first song is going to be called thanks 4 nothing. And it's by Nilufer Yanya and it's the title track from the album. Thanks for nothing. And again it was one of South by Southwest features and you can find it on Spotify or wherever you listen to music. You're listening to KSUU thunder ninety one point [00:19:03] Ok well welcome back. And this is Lynn Vartan and you're listening to KSUU ninety one point one and this is the apex hour and this is our kind of behind the scenes for this season's show. And I've got Katie and Roxie joining me and we're just kind of talking about how the season went down and some standout moments and just you know a little bit more about the inner workings of Apex the band. So welcome back Roxie and Katie Hello. [00:19:33] So what I'd like to do is kind of just talk about we had 11 events 11 or 12 1 2 3 4 5 6 8 9 10 11 11 events this spring and just kind of I'd like to just sort of remember them and maybe get a couple sentences from you about like your reflection or something you remember about it. We began the season the way our season works for anybody who doesn't know it's a weekly event series. During the course of the academic school year in the fall we start about the second week of September and run all the way up until Thanksgiving. Then we take a little break for the holidays retool. We begin in about the second week of January 2nd or third week and then go all the way through till the first week of April which is when we finish which is this week. So we began the season with our distinguished faculty lecture. What this event is is that there is opportunity for faculty members on campus to submit a written a paper presentation. That is original and that is adjudicated by a faculty committee that has nothing to do with APACS I'm not on the committee or none of our team is on the committee it's an internal university committee who goes over all of these proposals and then chooses one to be our faculty distinguished lecture and then we host that event where the faculty member reads their lecture. You may remember last year was Dr. Marbeck an art history and then this year our event was Dr. Ravi Roye and his talk was titled rebuilding public trust and democratic governance. The great political paradox you guys have any memories from that or thoughts about that one. [00:21:26] I know for me that the key that he brought up that I was really interested in was his opinion of the state and of democracy and where we move forward with democracy and that he's a little nervous about kind of the process of where we're going with democracy. Did you guys have any memories from that one. Yeah I remember I remember that although January seems like a long time ago now. But I remember thinking at the time when I was shooting it how great to hear what he's researching and what I remember as who is working on and just being really excited about that and not realizing at the time which again is why I think APECs is so amazing and that it brings speakers like Ravi to discuss the research and for the public to understand what they're working on. Yeah I think that's cool because I mean I you know you you see people's names and maybe you're on a committee with them. That's actually then really see what or hear what they're discussing is amazing anybody wants to know more about Dr. Roy's presentation. He was also our very first radio guest on the show. So you can definitely check out his talk with me on the podcast and we go over a lot of the things that he mentioned and and his thoughts. So yeah I'll move on to the next one. [00:22:57] Did you have anything to say about [00:22:59] Just for me. It was kind of a special one from an event standpoint as you said. You know we had our first radio show with him and I think that's when we changed the seating to theater. And I just I really liked that and yeah just the first one of the season is always kind of special. So. [00:23:19] That's right. That was when we did the seating change and other behind the scenes tidbit wearing a very large conference hall and it's a really cool room but we always had just one aisle down the center. And actually we changed it so that we had multiple aisles so there's actually four different entry points kind of four aisles the two on the outer edges and then two in the middle which makes it really easy for people to kind of get in and get seated especially late comers. You don't have to feel like you're climbing over everybody in the movie theater that type of thing so cool. All right our next one was the SUUSA roundtable was a state of the Union and I called it where we had several of our Southern Utah University centers and just discussing different topics on campus and just kind of seeing what our young leaders are doing. This one. You know I'm not sure if we're going to make it an annual event or not. You know but it was really important I think to have the senators there and to kind of hear what their what the topics of interest to them are and kind of how they're looking at leadership. Did you guys have any memories from that one. [00:24:28] I can't believe this was the second event that we did. It feels like yesterday. It's so weird that it was the second. Yeah. But I thought it was a different event than what we usually do. And I liked having them there. And for me when I was a student I never really knew what SUUSA was doing. So I think it's really good for everyone to have been able to listen to them and see what they're actually working on. And yeah and I was really happy about the turnout attendance wise because I was a little worried about it. Some people just don't show up but it was really I think we got about 100 people a little bit less but that was really that's a surprise too I think to everybody and it turned out really well so yeah. [00:25:18] And that one within our smaller room we sometimes do events in the waiting room which is a smaller room and it's about a 100 120 capacity and yeah we had quite a few people at that one. [00:25:29] Just to add to what Roxie said. I think it was just great to have them their presence in a forum like APEX and how articulate everyone on that panel was really impressed with the panel and again it just made me really appreciate you and the students that are here and representing Southern Utah. And yeah I just was really impressed with without having gone. [00:25:58] Well that was January and then we move on to February and we began our event with our meet the business building which is you know a real special event for this year. It's kind of one of these once in a lifetime once because I mean new buildings don't go up every day on campus and we have this amazing brand new business building that's that's coming up. And this event was all dedicated to the making of that building. We had facilities we had the architects coming here the the contractors the business Dean spoke and that was kind of a roundtable discussion and one of the things that really stood out to me and maybe you guys feel the same way as the artist was I didn't [00:26:41] There was going to be some really cool art in that building that really reflect our natural landscape. Glasswork that's going to reflect off of the light and all these things and there's going to be a lot of social areas in that building and outdoor areas. I was really excited learn about that. [00:27:00] Yeah it was really amazing to see all those parts come together in that one for. And they had slides to kind of show what the business building is going to look like both inside and I think outside. Yeah and Yeah. Again another kind of local event that's very much a part of who you and the future of us which is just exciting. I was really excited to be a part of it. Roxie do anything about that. You don't have I mean you guys don't have to talk on every single one. Just say no if you don't that's fine [00:27:32] just the fact that I mean our office is right next to it. We see the construction every day and we just want to see it it's going to be in there and I was never a business like student. But I our current one can have some improvements. I'm really happy that students will have that opportunity to study somewhere like that. And it's it looks great. I mean I'm excited. [00:27:55] Yeah yeah. Well moving along on February 8th we had Emily Graslie and wow what a treat she was. I mean Emily Graslie has a youtube channel called The Brain scoop and it's just the absolute YouTube sensation and she she works the brains Scroope out of the Field Museum in Chicago. One of the big natural history museums in the nation and her story from from art painter in Montana to YouTube sensation scientist who goes all over the world you know inspecting fossils and dissecting animals and everything was just amazing and her talk was titled The value of curiosity. Memories from that one. [00:28:43] Yeah for me I really liked her because when we prepared the events we only have like a couple of pictures of the speaker and I can't help just making my own opinion and just expecting some kind of personality or like the way they're going to be. And she really surprised me because she always looks so sweet in her picture. And she is really sweet but I was pleasantly so surprised, she was very confident and she's very kind of feisty and I we she was really fun and I really enjoyed her talk. And the fact that she came from a completely different background than what she's doing now I thought that was crazy and also the fact that she's on YouTube is a really cool thing because it's become a really big platform especially for my generation and students here at SUU So it was really nice to have someone who comes from there. [00:29:35] Yeah I agree. I think what really stood out to me about her aside from what she actually does for her living is that she was a painter and then just was interested in going to the museum on her campus that the museum was like a very small room like things just packed up. And she made that into a career and it was really like inspiring and I thought like I thought if I was a student I mean as a as a grown adult professional I was really inspired and it just shows how you might start out somewhere in your career or in your major. And then how it can lead into other things and how exciting and successful she was and again very articulate strong passionate woman.And we had a lot of those was exciting to be around [00:30:28] Until March really started. but let's get a guy in there. February 15th we had our day in the life series where we bring someone in to talk about what their life is like. And this was Jeff Bradybaugh who is currently the Zion National Park Superintendent. And I just thought he was a delight one really just delightful delightful person and packed event in our smaller room and we were overflow we had like project we had to have the audio in the lobby so that the overflow could hear. That was just amazing. Yeah anything to add. [00:31:05] I think so. I know a lot of teachers in the ALCC we try to bring our students over to the apex events and that was a big one for students I think because they know where Zion is they can go there and to to hear someone from Taiwan it's involved with what goes on in Zion speak and talk was really great for them as well as myself like being relatively new to southern Utah. It was just great to hear his perspective and kind of how his journey came to be at Zion and some of the things that they're looking forward in the future. So it was really really great. And I love that picture I took. [00:31:45] It was well and then moving on we'll get one more before we take our next break. We could talk all day now and this was a very special event and it may maybe some people's favorite of the season. This was our Claudia Bradshaw event. Claudia Bradshaw is just a wonderful mother figure to us all is kind of how we came out of that and her talk was titled My journey into a new world and it was really about. She is the St George P. flag founder and a real ally to our LGBTQ plus family and it was just her story and special treat that her son was able to travel here from Chicago. So I'm sure you have something to say. Yeah I loved this one too. I loved that both her son and daughter were there and got to comment on when her son came out to her and kind of that family journey that they went through. And hell being in southern Utah that was hard and some of the pushback they got. But the thing that really stood out to me about Claudia is she is all about love and and that's it. Like I think of her and I remember leaving that event and just thinking she didn't have a negative thing to say about anything or anyone. And that is remarkable. Like you I haven't come across a lot of people in my life that doesn't have something negative to say everyone's right. So yeah right. [00:33:22] So it was just amazing to be in her presence and hear her talk talk about her family's story and her son and her daughter being there and being a part of that. So that was a real treat. And I loved shooting them. They were for tugger photo photographing them I should watch my verbiage when I say shooting out the way through and then before we go to break I asked our journalist Billy Clouse our journalist and blogger and those of you who follow us on online and and look at our archive. You see his reflections every week of the event. I asked him did one event stand out to you. And if so why. And here's what he had to say. [00:34:08] A lot of really cool things that APEX had. And I remember Emily Graslie especially fun for me because she started out as a Fine Arts major and they kind of transitioned into science fulling her passions. And I think it's really cool to be involved in so many different things. But I think my favorite of all the events really had to be the keynote address given by Dr. Perry. She's such a driven person. She was so happy and fun and they couldn't stop smiling throughout the event and to her story is just so inspirational. [00:34:43] Yes so that was Billy's opinion and you heard him mention Emily and we'll definitely talk about Dr. Berry I think a little bit more but time for some more music. And I have to apologize because the last song that you heard was not thanks 4 nothing. It was actually causing trouble by Saint sister. Now you're going to hear. Thanks 4 nothing. And again just our station I.D. This is KSUU Thunder ninety one point one and you are listening to the APEX hour. [00:37:57] All right we'll I'm going to bring you back here to the apex hour because we were just talking in the studio about how much more we all have to say. So this is KSUU thunder ninety one point one. My name is Lynn Vartan and I am joined in the studio with Roxie and Katie and we're talking about APEX. We left off at the beginning of March. And from you know these last five events that we had were just amazing. March 1st was Elizabeth Churchill who is one of the directors of user experience at Google. And she talked about human interactions human computer interaction over the ages. And it's hard to say a favorite but I don't know. She was like my she's like my hero sister yes soul sister. That's totally. I wasn't expecting to connect with her on the level. I mean I'm a musician and she works at Google but man that's and that's one of my favorite of the radio shows and the podcast too. Would you guys think I was excited about her because she's one of the biggest ones. Like she's I think one of the first marginality that we got. [00:39:07] I just was a little I don't know I didn't know what to expect but she was so sweet and so I just loved how generous she was with everyone that she interacted with and for people who only go to the lecture listen to the radio may not know but we also do class visits with the speakers usually. And she came. She went to so many and she was so she just shared a lot with people and she was just willing to help and I just really liked her. I like how she interacted with students. Especially Yeah yeah. [00:39:43] Yeah I agree I got to sit in one of her classes and she just seemed really at ease and able to communicate with anybody and got students talking and it was good. It's good to hear that. [00:39:56] So true she got she. I felt like I could put her in a group of anyone and come out with some amazing thing that just happened. So that was really cool. On March 8th we had Jen Marlowe another you know somebody who I did not know at all. Both Dr. Churchill and Jen Marlowe were were ones that were brought by other faculty members to me to have as guests. And so I didn't know what to expect with Jen and she's a film maker playwright her reflections on resistance from Palestine to Darfur to death row and man was there. There was not a dry eye. There was an intensity her event needed to be to. Like she showed three different projects that she had worked on and yeah she was amazing. I think again just so great that our students have access to people like Jen and Elizabeth and all of these speakers. Yeah yeah. [00:40:58] Powerful Yeah we had are in a different venue than usual and I think we were all a little nervous about the turnout but I think it just worked perfectly for her because it was so intimate. And she was able to really connect with the audience. And yeah I talked to her afterwards and I was like I don't know how you talk about this on a daily basis and like just do this for a living. And she was just like you have to focus on the positive that comes out of it. And I think that was a really nice thing and I just really like her and I I did cry a lot. [00:41:32] Her presentation is in the archive and up and unavailable so if you want to check it out and see what we're talking about it's definitely there. Then we had kind of our final push we had spring break in there so we had a week off and then and then we moved to the end of our like power to the end and we had Susan Casey come in and wow. [00:41:54] I was so impressed with her and I love those. I have probably three images of the brains because I just was so fascinated by the brains of there were whales and dolphins dolphins and what she was talking about just the science behind that was just amazing and how passionate she was about the topic it just really was inspiring like ice and passion and you know her books are so good so good. Yes [00:42:24] She was kind of like Emily in a sense that she didn't come from you know a science background. She's a writer. But I really like the fact that she just followed what she wanted to do and just decided to live from her passion and that was really inspiring. Also my favorite shot from you is the one you took when she was book signing. [00:42:45] Her expression it's just such a perfect blend of her and how she. I mean the passion and then the innocence then let [00:42:53] It just captured exactly who she is and how I saw her love it. [00:42:58] I really appreciated to like because we were able to talk to her at the lunch and she talked a lot about her next projects and how much research goes into that and just gave you a little bit more information. Also a great podcast everybody can listen to. She was great on the radio. And then our last two which which is just barely happened we had our art students roundtable and that was just a really fun probably going to be an annual event for us. We always have a big senior art show in our museum in town. [00:43:32] And to have a few of those seniors and talking about their art and what inspires them and how they do what they do and what they want to do in the future as artists I think that was really fun. So very very much so. It's always good to hear from students when they're working on and their ideas behind their art projects and finals. So yeah. [00:43:54] And last but not least was our keynote speaker. Very very. And Mandy you know where everybody had their emotions on their sleeve. This one was just laughing and smiling the whole time. I mean and another big message of love yeah yeah yeah go ahead. [00:44:14] I just I mean the thing that really stood out amongst many things with parties was that she talked about her life in a way that was funny. And she was able to talk a laugh and get people to laugh. And I always think that presenters or comedians are really if they can look at their own life experiences and laugh and get the audience to laugh about them but not in a negative way. It's just a positive thing and she just did that the whole time and again so inspirational a great way to end a packed series. Yeah. Yeah I just yeah. [00:44:54] I thought she was great for the festival of excellence. There's one thing she said that I wrote down when you walk with purpose you collide with destiny. And I thought I was like whoa. And I just think she impersonates that and she's like the living example that you can actually do that because everywhere everyone she would talk to even after she was like working with them.. purposeful. Yeah. [00:45:17] When you walk with purpose you collide with destiny. That's definitely an amazing part. That is her mission and that's her vision statement and it absolutely works. Well speaking of quotes I asked Billy one of the questions I asked Billy was that is there something that someone said that was particularly memorable to you that you still remember now. And here's how he answered that question. [00:45:42] Anderson was talking about success. He said that you have to love the process of what you're doing because you don't always get results you necessarily want. So you really have to love what you're doing. If you like as a student especially someone studying graphic design that can happen where there's a particular project that you love but nobody else really gets that they think you should take out. And even though the end result may not be exactly what you envisioned the press is going from nothing and creating a project is really fun. And that's kind of helped me just whenever there's criticism or things don't quite go as planned. Remember the process that I love what I'm doing and that makes it better in the end. [00:46:25] That was Billy Clouse our journalist and blogger talking about something that someone said this year that really had a powerful impact on him and he was speaking about. Lemon Anderson who was our first guest in the fall talking about the process. [00:46:41] Other memories do you guys have or maybe we should say. Do you have a favorite. Could you identify or is that just too hard to do. [00:46:49] I think it's really hard to point to one specific event that stands out. I thought they all were amazing. I'm really glad that we had the 1491s I had followed them. I've been following them for years so to see them in person was amazing. And off the cuff comedy was really great. The performance ones really seem to stick out to me. Lemon there indefinitely. And then all these the spring all these spring women in particular that. And that just happened by accident. You know somebody asked me you know did you really intend to have a very female centric spraying. And I mean with everything that's going on right now you know in terms of women's rights and me too and pay equity and all of these things it actually was not intentional you know I look at as a good thing. It was just this was this this connection of this collection of topics that we wanted at this time and it just so happened that it happened to be that way with which I was happy about you know but it wasn't an intentional thing but it ended up being powerful nonetheless. [00:48:00] Do you have a favorite Roxy. [00:48:01] It's really hard. But I think my favorite still is Glen and Loire from last fall. They were just so amazing and just loved their duo and their vibe and how warm they were with everyone and all their class visits were very special and they loved sharing with student I think it was their favorite part of their trip and I just loved every single part of of their visit here. [00:48:30] I'm so glad you mentioned them because they were one of my favorites too. They were my favorite one of my faves to shoot. Yeah I listen to. Oh yeah. And you can definitely check them out in the archive. There are videos posted so feel free to have a look. I love their music. [00:48:46] I don't think I can even say a favorite because I just fell in love with everybody I think so. On that note let's play my last little song that I have for you today. This song is called Dia D and the group is Gato Preto and the album is called Tempo. This is KSUU ninety one point one [00:51:15] All right so I could totally listen to that song all day. But we've got things to say here. This is Lynn Vartan. Welcome back to the apex hour. That song that you were just listening to is called Dia D Gato Preto on the album tempo we're talking about our apx season and I want to come back with a question for Roxie and Katie. Is there just another memory or another moment that you would like to share with us. [00:51:44] I think for me and I think we touched on this a little bit already but I think my favorite part of all of APEX was just laughing and crying during the last one during her tierces just it was a very emotional experience. And I just I love laughing and I'm just I think the more laughter in my life. I think a lot of people need a lot more laughter in their life these days. And it was just great to end with with her and to just very personable. [00:52:19] Roxy [00:52:19] It's not as deep as you but this one time. So Jordan who's on tour in Southern Cal yeah he's amazing. I just loved working with him. Yeah like in general but this one time Maria Hinojosa was doing her soundcheck and she was just like very comfortable and he was putting the mic on her and she was just like oh yeah just clip it to my bra [00:52:48] And we should say Jordan is a music major does graphic design for us. And then pitches in on sound so you know putting my guess is not exactly his day to day. He's very uncomfortable and that is just really cute. His cheeks got very red. Well I also asked Billy this question and here is what he had to say throughout this season. [00:53:11] I was kind of shocked by how much fun everything was. I'm not a very outdoorsy person but I still enjoyed those events that talked about that. And I really enjoyed the arts events because that's something I'm interested in. But I feel like no matter what was going on it still was interesting because it never really went to the extreme details of whatever section that topic was on it was enough to kind of you know cover something that everyone was interested in. So even when there was detailed stuff they always made an effort to make it accessible to the entire audience which I thought was really cool. [00:53:54] All right that was Billy Clouse our journalist and blogger talking about what was a memory of the season for him. It's time for us to do our favorite part of the show and everybody loves it. What is turning you on this week so Roxy what is turning you on this week [00:54:13] For me. I love Netflix it's a little addiction of mine but [00:54:17] I think all of us have it. [00:54:19] I've been obsessed with narcos the show on Netflix. Yeah it's amazing. And I just I started it because I wanted to practice my Spanish. Yeah I'm very just interested in like the whole narco trafficking it's kind of weird but I really like that and it's just I was taken aback by how good it is and it's very high quality. The actors are really good and it's just a lot of action and passion [00:54:52] And are you all caught up to date. [00:54:54] Finished last night actually last night I. [00:54:58] Oh well we'll definitely check that out. I'm only in the first season on that one Katie. How about you. What's turning you on. [00:55:05] Well anybody who has touched me in the last two months knows I'm really into chickens right now. So we got seven chickens about a month and a half ago. And so my favorite thing in the world is at the end of the day or in the afternoon when I go home and just sitting out in the yard watching the lives of these seven little chickens and what they're doing and chasing worms and grapes and so that's so that's where my head is when I'm not here. What a beautiful way to spend the afternoon. It is nice weather. [00:55:39] That's great. Well I want to say thank you. We're out of time I want to say thank you so much to both of you to Katie who takes amazing photos for us and it's just such a great supportive part of our team. So thank you so much for being here today and for everything you've done for us. My pleasure and I love I love working with Apex. Can't wait till next season. Me too I can't wait. We'll probably have to do a teaser in the summer and then Roxy. Both of my hands not just my right hand but my right hand and my left hand and most of my brain most of the time. Thank you for being here today and for everything that you do for me. [00:56:16] It's a pleasure always to work with you I love it all. Thank you. [00:56:22] This has been the APEX hour. This is KSUU Thunder ninety one point one. And now that our season is over you still can find us on the radio. I'll just be here every two weeks on Thursdays and then we'll also have the podcast still going into our podcast feed so check us out online. Thanks for listening and we'll get you back to the music from ninety one point one. Thanks so much for listening to the apex hour here on Thunder ninety one point one come find us again next Thursday at 3:00 p.m. for more conversations with the visiting guests at Southern Utah University and new music to discover for your next playlist. And in the meantime we would love to see you at our events on campus to find out more. Check out suu.edu/apex Or email us at suuapex@icloud.com. Until next week. This is Lynn Vartan saying goodbye from the apex hour here. Thunder ninety one point one.

So Jordan got a PS4, which means nothing to most of you who consider yourselves gamers, but is a serious deal for him. He is filled with joy, and he chooses to share that joy with Cait and y'all. So there's a lot of video game talk and chit chat, but we also talk about the week in milkshake ducks (1:04:20), the death of Univeral's Dark Universe (1:11:07), and the return of Black Mirror (1:13:33) before settling into a conversation about the new Netflix Western 'Godless' (1:26:24). Did it meet Caitlin's approval? Answers await. Please consider supporting the show via our Patreon campaign! patreon.com/geekdownpod Theme music by Rob Gasser (soundcloud.com/robgassermusic), licensed under (CC BY-SA 3.0)

ABC is in talks with Lucasfilm about making a live action "Star Wars" tv show! So Jordan and Alex gripe about what's good and bad about that as well as theorize about what the show entails. Before that, they discuss an anounced cameo in "Rogue One" and give a quick send off to the Darth Vader line of comics.

So Jordan and Jaz can't be mature when Darrell isn't around. This is why they have to be on leashes in public. We also discuss @Nerd_Sage Fight Night, poor quality diss songs, croutons and futons and of course we do some madlibs. We also discuss how we'd live life after ending up on world star. Good stuff. Subscribe on iTunes, follow on twitter and Stitcher, share with your friends and all that good stuff.Twitter: @CPTimePodcast @OriginalKingD @MrJTrip @JazputinOutro: Kingdom Hearts 1 - Intro[Download][Stitcher][iTunes]brought to you in stereo by the good folks at:  blerdsonline.comSong as bad as the art  Who had the best Terrence slander?CP TimeATFWhat's an ATF  pollcode.com free polls 

Jesse is away! So Jordan, Gene and special guest Chris Fairbanks have themselves a little fun.