Podcasts about launch manager

Today I'm joined by Laura Sprinkle, she's the founder & CEO of Rootabl and an expert in affiliate marketing and large-scale online course launches.We dive into how high-profile online entrepreneurs execute multi-million-dollar launches, the role of affiliates in driving sales, and practical strategies for creators looking to scale their business using partnerships.Laura shares insights from her own experience, explaining how strategic relationships, contest-driven engagement, and structured affiliate programs can outperform paid advertising. The episode is packed with actionable advice on launching, scaling, and maintaining energy throughout the process.Timestamps:00:00 – Introduction01:12 - What is a Launch Manager?02:32 - The Launch Window Strategy03:38 - Behind-the-Scenes of Big Launches05:24 - Why You Should Use Affiliates09:18 - Turning a Failing Launch Around11:17 - Best Affiliate Prizes & Incentives15:14 - Helping Affiliates Sell More17:02 - How to Plan an Affiliate Launch22:30 - Beginner vs. Advanced Affiliate Programs24:13 - Commission Structures & Trends27:04 - The Profitable Partnerships Flywheel Explained29:02 - Why Appreciating Affiliates Matters32:29 – How to Activate Your Affiliates39:08 - The Relationship Rings Model46:14 - How to Reach Out to Potential Affiliates50:10 - Networking & Events for Affiliate Growth53:30 – Closing thoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/show  Follow Nathan:Instagram: https://www.instagram.com/nathanbarry  LinkedIn: https://www.linkedin.com/in/nathanbarry  X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow  Website: https://nathanbarry.com  Follow Laura:Website - https://laurasprinkle.com Rootabl - https://rootabl.com/special-offerInstagram - https://www.instagram.com/imlaurasprinkle Linked-In - https://www.linkedin.com/in/imlaurasprinkle Featured in this episode:Marie Forleo's B-School (Course)- https://www.marieforleo.com/bschool Rock Your Affiliate Program - https://laurasprinkle.com/lets-rock-together Amy Porterfield - https://www.amyporterfield.com Selena Soo - https://www.selenasoo.com Rootabl (10% discount) - https://rootabl.com Creator Flywheel's Course - https://creatorflywheels.com Kate Northrup - https://katenorthrup.com Chris Brogan - https://chrisbrogan.com Highlights07:33 – Overcoming Fear When Launching with Affiliates16:20 – Why Leading Indicators Matter34:31 – Bigger Audiences Don't Always Mean Better Affiliates36:45 – The Difference Between Perceived Value and Monetary Value48:20 – Why Personal Outreach is Important50:17 – How In-Person Events Help Build Relationships

On this episode of CORVETTE TODAY, you'll meet another integral engineer behind the scenes that makes Corvette the supercar it is today.Jeff Brown in the Quality Launch Manager for Corvette. Previously, he was the Vehicle Systems Manager. You're probably saying to yourself, "what exactly are those two jobs and how do they relate to Corvette?"Your CORVETTE TODAY host, Steve Garrett, sits down with Jeff to talk about his role with Corvette. But here is a hint...Jeff was brought in for a one year stint to help launch the C8 Z06. He loves it so much, he decided to stay long-term!This is another great episode about a "behind-the-scenes" person who helps insure Corvette is great for us.Enjoy getting to know Jeff Brown on this episode of CORVETTE TODAY!

Lanzar un producto al mercado es un emocionante y estratégico paso en el ciclo de vida de cualquier empresa. Este proceso implica la presentación de un nuevo producto o servicio ante el público, con el objetivo de generar interés, captar la atención de los consumidores y lograr un impacto positivo en las ventas y en la percepción de la marca. Un exitoso lanzamiento de producto requiere una cuidadosa planificación, investigación de mercado y ejecución precisa. Para saber más de ello, en este episodio contamos con el conocimiento de Jean Aguilar, que es Launch Manager, especialista en planeamiento de estrategias de lanzamiento. Según nuestro invitado, existen 3 claves básicas que debemos considerar antes de lanzar un producto. La primera es “investigar y entender las necesidades de nuestro público”: “Así se te va a hacer mucho más fácil crear el siguiente paso que viene a ser tus primeros activos digitales que te tienen que ayudar a hacer crecer tu audiencia, es decir, crear tus primeras comunidades beta en las redes sociales y, a su vez, en otras plataformas como WhatsApp y Telegram para atenderlos de forma directa”, subraya. A partir de allí empieza la planificación. En esta etapa, nuestro especialista remarca que “el emprendedor debe tener un perfil de vendedor”: “Muchas veces tienen que aplicar ciertas estrategias de persuasión para que la oferta se entienda y la verdad es que no todos los emprendedores tienen esa habilidad”, asegura. El contenido desempeña un papel fundamental durante el lanzamiento de un producto, ya que implica la generación de interés, la educación de los consumidores y la construcción de una conexión emocional con la audiencia. “Cuando vemos el tema del contenido, nunca lo enfocamos desde las características del producto, sino en la transformación que puede ocasionar ese producto. Por eso es muy importante saber las necesidades de tus clientes”, enseña Jean. Otra estrategia valiosa que no debemos olvidar es la preventa, debido a su capacidad de generar ingresos anticipados, validar la demanda, construir una base de clientes leales y crear una emoción general en torno al producto. “Eso te ayuda a mejorar los mensajes, la oferta, entender a tu cliente…”, afirma nuestro invitado, y agrega: “Se trata de un mes o mes y medio antes del lanzamiento”. Por otro lado, hay que considerar el tiempo que implica el lanzamiento de un producto. Tal como comenta nuestro especialista, esto conlleva entre 15 y 21 días, “y el motivo es porque aplicamos pauta publicitaria y la misma debe ser la adecuada en tiempo para captar a la cantidad de personas que deseamos, ya que incluye hacer pruebas, generar videos, etc. y darle tiempo al gestor de la publicidad”, explica Jean. Luego del lanzamiento de un producto, debemos monitorear las métricas del proceso para saber si se generan ventas o no. “Esos parámetros te van a llevar al cambio o mejoramiento de la estrategia”, recalca nuestro invitado. “Dentro de la evaluación de las 24 horas, manejamos un ratio de un 30 por ciento en la proyección de ventas, que normalmente debería darse con el primer bono de acción rápida de las primeras 24 horas del evento. Si vemos que no llega al 30 por ciento, para el día siguiente debemos ampliar el tema de las dudas y preguntas. La gente no te compra porque no entiende tu oferta o no has calentado mucho a tu audiencia. Al día siguiente tienes que preparar un primer live para responder esas preguntas. Luego haces un segundo live y un concurso para aumentar las visitas. A eso le debes sumar un grupo VIP para obtener la data más real. La siguiente etapa son los closer de ventas y la atención al cliente. Ello te ayuda también a entender por qué la persona no te está comprando”, describe nuestro invitado. La decisión de descartar un producto cuando las ventas no son exitosas es una cuestión estratégica que debe abordarse con cuidado y consideración. No hay una respuesta única para esta pregunta, ya que la decisión dependerá de varios factores, como la inversión realizada en el producto, las razones detrás de las bajas ventas, las perspectivas de mejora y la alineación con los objetivos a largo plazo de la empresa. Nuestro especialista entiende que un producto tiene una vida útil, pero si el fracaso se da al comienzo de su período de ventas, no consideraría descartarlo, sino “crear otro producto que se aliñe dentro de una escalera de valor porque el cliente te lo va a pedir”: “Ese cliente quiere subir un nivel más”, insiste, y añade: “Quizás ese producto no sea el principal de tu lista, pero puede ser un enganche para otro tipo de público”. “De esto te das cuenta cuando ya tienes, por lo menos, uno a dos años de lanzado el producto”, asevera. Absolutamente, el lanzamiento de un producto es un proceso que lleva tiempo y requiere una planificación cuidadosa y una ejecución estratégica. Por eso es importante estar preparado para invertir recursos y esfuerzos durante un período considerable antes de llevar el producto al mercado. “Los emprendedores tienen que entender que no pueden hacer todas las actividades en un lanzamiento. Tienen que delegarlo a un equipo y el empresario se tiene que enfocar en coordinar el lanzamiento”, cierra Jean. Página web: www.jeanmaguilar.com Instagram: @jean.maguilar

In this week's “Throwback Thursday / Where are they now?” segment, we hear from a book launch manager who gets paid to pitch authors. Specifically, she helps upcoming and newly released books to get more attention … by any means necessary! Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Twitter: @chrisguillebeau Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

There's nothing that I love more than talking about ways that you can make more money with a premium-price service! In this episode of Serve Scale Soar®, I sat down with Tasha Booth to talk about not one, but two premium services you can offer that you may not have heard of before!Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a full-service launch support agency working with established coaches and course creators with Course & Podcast Launches. Topics covered in this episode include:The difference between launch managers and launch tech specialistsWhat launch managers are actually responsible forThe skills you need to be a launch tech specialistWhere people find their launch management or launch tech specialist clientsThe price range you can charge for these servicesThis conversation with Tasha is value-packed for anyone considering a new premium-priced service. Make sure to tune in! Find the full show notes at www.brandimowles.com/198Resources Mentioned:Visit Tasha's website: https://www.tashabooth.com/Follow The Launch Guild on Facebook: https://www.facebook.com/thelaunchguildFollow Tasha on Facebook: https://www.facebook.com/thetashaboothFollow The Launch Guild on Instagram: https://www.instagram.com/thelaunchguild/Follow Tasha on Instagram: https://www.instagram.com/thetashabooth/Get the 5 Steps To Eliminating Team Management Overwhelm: https://products.tashabooth.com/team-training?r_done=1Listen to the previous episode with Tasha: https://brandimowles.com/2020/09/22/income-plateaus-with-tasha-booth/Additional Resources:Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it's time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soarFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Josh Savory, product launch manager at Quantinuum, is interviewed by Yuval Boger. Josh and Yuval spoke about their recent H2 system launch,GHZ and non-abelian topological states, what the H2 launch means for customers, whether 32 qubits are more useful than 400+ qubits, and much more.

This week I welcomed Alison Dias to the podcast for a reading, and we had a wonderful discussion about trusting that you are on the path that the universe has chosen just for you. Alison is a launch manager, entrepreneur, partner, empress, dream realm practitioner, event planner, wife and mama. She plays so many roles in her busy life, and she has created wonderful new opportunities for herself, but all of that “new” can feel overwhelming. In this episode, we discuss: Trusting your journey and allowing the universe to lead you exactly where you're meant to be Opening up to a magical way of existing with the mystery and uncertainty Allowing yourself to drink in the beauty of the new and be nourished by this new way of being A willingness to trust Spirit when scarcity threatens Recognizing when your calling is coming alive inside of you Rewiring the mental loops that keep you stuck in your own cycle of doubt Listen now to discover helpful practices that help you push past your doubts, lean into your edges, and experience a beautiful expansion.   Make sure to check out the following Helpful Links: Receive a reading from me and be a guest on the podcast https://SarahNoble-TheModernDayIntuitive.as.me/PodcastSes...   What is your Intuitive Superpower? Take the Quiz! http://www.themoderndayintuitive.com/.../intuitive.../   Check out my new website: https://sarahnoble.com   To download my FREE Energy Management Meditation http://bit.ly/FreeEnergyMeditation   Meditate with me on the Insight Timer App. https://insig.ht/7pToN8LxVmb?utm_source=copy_link…   Want to learn more about Alison Dias?  Alison is a Launch Manager, Entrepreneur, Partner, Empress, Dream Realm Practitioner, Event Planner, Wife and Mama.   She has gone through the full initiation of being who she really is again and again and again through her own decision.  She lives her life in devotion to only choosing what she loves, and inspires others to do the same.  You can find her at  https://linktr.ee/theempressconnection 

Have you been thinking about how to diversify your TPT income? This week we are diving into the best tips for launching a course or membership! It's always a good time to look for other avenues and ways to grow beyond the traditional marketplace.Our guest on today's episode is Melanie Battistelli, the face of Duxbury digital and an incredible online business manager and Launch Manager for the TPT community and beyond. She helps business owners rock their launches and grow their businesses.In this episode, Melanie shares how she went from a full-time teacher to a full-time online business manager, what the differences are between launching a course vs. launching a membership, the most common launch mistakes to avoid, and her top three tips to prepare for launching a new offer.Show Notes: https://schoolofsellers.com/launching-a-course/Resources:Connect with Melanie on Instagram @duxburydigitalJoin Ignite todaySign up for The Finishing Framework Follow along on Instagram @school.of.sellersLoving this podcast? Rate and write a review on Apple Podcasts here!

Join us on this week's episode as we sit down with Audrey, a seasoned Launch Manager with experience working with Marie Forleo, Sophia Amoruso, and other big names in the business world. Audrey and I will share our insights on the differences between Launch Managers and Marketing Rainmakers and why a launch manager can be a long-term part of your team, not just for a one-time event. Discover the best ways to utilize a Launch Manager and how Audrey helps visionaries take their ideas, assess what can be done realistically, and brings them to life. In addition, Audrey will talk about what happens in the case of last-minute launches and what kind of runway her team needs for a successful launch. Hear about different scenarios where a Launch Manager can be used, from live launching to turning an offer evergreen. Lastly, Audrey will share her thoughts on launch fatigue and launch methodology.Learn more about Audrey:Audrey Saccone is an experienced marketer and launch strategist with multiple 7- and 8-figure launches under her belt. Following 5.5 years in the non-profit sector, Audrey moved into the online marketing space, where she's worked for major players like Marie Forleo and Sophia Amoruso.Today, she serves the online business community through her full-service marketing and launch agency, Audrey Digital, and her education platform, Launch BFF. She takes the tried-and-true methods she's learned from working with the best, coupled with a healthy dose of resourcefulness, to help established entrepreneurs find success with tools and strategies that work and are the most authentic to them.Audrey's Links:Launch BFF Website: https://www.launchbff.com/ Instagram: https://www.instagram.com/launchbff/ Audrey Digital Website: https://www.audreydigital.co/ Instagram: https://www.instagram.com/audreydigital/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN'T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

What's the best way to get the lessons learned from a launch and have an actionable improvement plan for next time?  Answer: a retrospective.  Retrospectives are meetings held after a launch to discuss what happened internally during the launch planning, release and promotional phases. If you run an online business and are bringing together a team for product, event or course launches, retrospectives are a crucial opportunity to get everyone together in the same Zoom room to discuss what happened. If you're hiring and working with remote freelancers—people who are independent thinkers and prioritize flexible schedules—it's especially important to create a work culture of open communication, honesty, and continuous improvement. I'm here with guest Becky Rubenstein to wrap up my Launch series on Unicorns Unite with a very important element of a successful launch: the Retrospective or debrief. Becky is a brand strategist and a content creator who believes work should be meaningful and human centered. After recovering from corporate burnout, Becky launched a freelance business helping women-led entrepreneurs and organizations tell their stories so they can build the businesses of their dreams. She also helps solopreneurs who are ready to scale create healthy remote team processes. Becky shares how retrospectives benefit business owners and their teams.  Tune in to this episode and learn how to: Increase team productivity by 25% Create a culture of open communication, honesty, and continuous improvement Build trust and better working relationships with remote teams of freelancers If you're following my grassroots approach and you're working your way up to Launch Manager, launch retrospectives are another powerful tool you can bring to the table to help your client reach their business goals while you embrace a leadership role. Don't miss this episode of Unicorns Unite, the last episode in my series all about Launches!   Connect with Becky: Instagram: @beckyrubenstein Facebook: @beckyrubenstein Website: https://www.beckyrubenstein.com/ Download Freebie: https://www.beckyrubenstein.com/retrospective Connect with Emily: Facebook Community: Emily's Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that's in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I've got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You'll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Let's face it: ads can be scary.    There is no exact equation with ads where what you put in, you get out. You don't know what's gonna happen with your money (or your client's money!).     This is why I invited Ads Manager and “The Ads Maven”, Jenn Possick, to join me on Unicorns Unite.   Jen is an expert when it comes to Facebook and Instagram Ads.  She's doing this work for her clients, she's in the weeds, and she knows what's working and what's not working.   When it comes to launching, ads can be a powerful list building tool and help fill up our clients' launch events with a fresh audience. In this episode, Jenn shares:   Her minimum recommended monthly ads budget (and what she recommends for a launch budget) What content makes the most successful ads The biggest challenges clients have with ads (hint, hint: it's probably not what you think!)   If you are ready to learn all about Facebook and Instagram Ads and get clarity on what your clients need to be doing for success, this is the episode for you.  Learn from someone who's in there, who knows what's going on, who staying up to date with the constant changes from Meta; a true expert in the day to day of ads, Jenn Possick!   While you're here hit subscribe so you don't miss out on the next (and final!) episode of this Launching Podcast Series: post-launch debrief.    Sponsored by Braden Drake's Contract Club. $30 gets you access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.   Connect with Jenn:  Instagram: https://www.instagram.com/jennpossick/ Facebook Community: https://www.facebook.com/groups/jennpossick Website: https://jennpossick.com/ Her Course: Launch Fuel Download Freebie: https://jennpossick.com/skyrocket   Links Mentioned in Show: Roadmap to Launch Manager: https://emilyreaganpr.com/roadmap  Jenn's Top 3 Landing Page Fixes: https://jennpossick.com/skyrocket  Apply to join the Digital Marketing Workgroup How to Become A Launch Manager: https://emilyreaganpr.com/episode140/ Pre-Launch Marketing Strategy with Brenna McGowan: https://emilyreaganpr.com/episode141/ Launch E-mail Strategy with Brittany McBean: https://emilyreaganpr.com/episode142/   Connect with Emily: Facebook Community: Emily's Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that's in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I've got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You'll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Ok, unicorns, I'm delivering another powerful episode this week all about launch emails.   What if I told you that most of the sales and conversion wisdom we learned from the marketing gurus (and recommend to our clients) is no longer matching the voice of the customer? This is huge for you and your clients.   Conversion copywriter and launch funnel strategist, Brittany McBean, is my guest this week and she spends most of her time listening to the voice of the customer for her clients. In other words, she knows what people want…   In this episode of Unicorns Unite, Brittany shares the SIX emails you need for a launch email strategy that:   Gives the audience the information they need to make a confident decision Doesn't result in high refund rates after the cart closes Empowers the buyer (and drops the manipulative sales tactics of the past) This kind of “insider knowledge” is exactly what will help you to show up as a unicorn in your next client launch. Tune in and help your clients develop winning launch email strategies that ultimately result in better profits for their businesses. Listen and learn! Then be sure to download my new freebie Roadmap to Launch Manager.  While you're here hit subscribe so you don't miss out on the next episode of this Launching Podcast Series. Next up: launch ads then post-launch debrief.    Sponsored by Braden Drake's Contract Club. $30 gets you access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.   Connect with Brittany Brittany's YouTube Channel Instagram: @brittanylmcbean Facebook: @brittanylmcbean Brittany's Website  Download Her Freebie: Nine Ways to Write More Better    Links Mentioned in Show: Download the Roadmap to Launch Manager  Brittany's Freebie: Nine Ways to Write More Better  Apply for the Digital Marketing Workgroup Behind the Launch — a free mini audio summit with top marketing experts (including me!) will give you the behind-the-scenes of what's working with launches NOW. Happening Jan 23-27.   Connect with Emily: Facebook Community: Emily's Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that's in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I've got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You'll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

One of the worst feelings in the online space is hitting publish on a new sales page and hearing crickets. No mad rush of enrollments. No payment notifications. No one buying. Nada. Unfortunately, it happens all the time.  Yes, zero-sale launches are a rite of passage and a “fail-forward” moment for entrepreneurs to get better with their offers and messaging. But we'd like to skip to the good part where launches actually get people buzzing with excitement, grow an email list, and generate a surge of sales. So here's how digital marketing assistants can help their clients avoid launch cricketville: Plan. No surprise to you, if you've listened to the first episode of this Launching Podcast Series, planning is crucial. (Check out #140  I talk about being a Launch Manager. The rest of the series is coming next!) Today's guest, copywriter and pre-launch strategist, Brenna McGowan is here to help us make a solid, high-converting pre-launch plan. Listen for Brenna's gems on: How long to plan your launch runway so it works The 3 biggest mistakes online business owners make when launching Why it's crucial to attract the right, fit & ready buyer Her 4A framework to why prelaunches work so well How virtual digital marketing assistants can help in a client's prelaunch   You'll walk away convinced of the power of prelaunch and knowing where to start with your pre-launch content. It's not easy, but the work will pay off. Listen and learn! Then be sure to download my new freebie Roadmap to Launch Manager: https://emilyreaganpr.com/roadmap    While you're here hit subscribe so you don't miss out on the next episode of this Launching Podcast Series. We'll cover launch promotion, ads, prep-launch strategy and launch debrief.    Sponsored by Braden Drake's Contract Vault. $30 gets you access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.   Links Mentioned in this Show: Behind the Launch — a free mini audio summit with top marketing experts (including me!) will give you the behind-the-scenes of what's working with launches NOW. Happening Jan 23-27. Brenna's previous episode #72 Check out one of the quick tips that we used in my prelaunch: this one's about Canva graphics   Connect with Guest Instagram: @brennamcgowanco  Website: https://brennamcgowan.co/  Her FB group: Behind the Launch Her Freebie: Prelaunch Plan Cheatsheet: https://brennamcgowan.co/    Connect with Emily: Facebook Community: Emily's Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that's in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I've got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You'll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Ready to take on more responsibility in a launch and command more premium rates? You should become a launch manager.  But skip the expensive courses and certifications, you don't need them to uplevel into this role using your current marketing skills and my grassroots approach. Yes, sometimes we buy courses so we can feel confident. But if you naturally progress through the launch role phases here on this podcast and surround yourself with a community of go-getter marketing specialists and freelancers, you'll be able to attain this position. Listen up for what components of launching to get involved with first. Find your phase and make a move to take on the ownership of key areas of a launch.   You'll learn: What will set you up for launch management success 2 must-have masteries of launch managers How to truly stand out during a launch Specialties to niche with Where to find launch clients   Then be sure to download my Roadmap to Launch Manager: https://courses.emilyreaganpr.com/how-to-become-a-launch-manager   While you're here hit subscribe so you don't miss out on the next episode of this Launching Podcast Series. We'll cover launch promotion, ads, prep-launch strategy and launch debrief.    Sponsored by Braden Drake's Contract Club. $30 gets you access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.   Links Mentioned in the Show: Digital Marketing Workgroup  — a community for digital marketing assistants and freelancers who are upleveling their business.  Facebook Community Manager Workshop — Learn how to take on the role of a facebook community manager $297 Behind the Launch — a free mini audio summit with top marketing experts (including me!) will give you the behind-the-scenes of what's working with launches NOW. Happening Jan 23-27.   Connect with Emily: Facebook Community: Emily's Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr Tiktok: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that's in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I've got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You'll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

I am so excited to introduce you all to one of our very own team members, Cara Decker! Cara has been working for The Launch Guild for almost two years. She started off as a Launch Strategist on our team, then after taking my certification program – The Legendary Launch Manager Certification – she started working with our clients in both a strategist and management capacity. Earlier this year Cara became the Launch Manager for my personal launches, and can I just say how much she has knocked it out of the ballpark! She's thorough, creative, and keeps me as focused as humanly possible. Today Cara and I are discussing the difference between being a launch manager and a launch strategist. As you'll hear from Cara, she took the less traditional route of first being a launch strategist and then becoming a launch manager. And Cara, if you're listening, I just want to say thank you from the bottom of my heart for holding my purse throughout this intense year of transition. You're the best and we love you!!!We are talking about:The difference between a launch manager and launch strategistCara's transition from one to the otherHow to handle the stress of launchingTips for how to become a launch specialist Hosted on Acast. See acast.com/privacy for more information.

Our guest is Marie Davis, Launch Manager for Georgia Center for Employee Ownership (GACEO).  The Georgia Center for Employee Ownership serves as the central hub for information and resources regarding transitioning Georgia businesses to an employee ownership model. We talk at length about GACEO, its importance to the community, educating business owners and advisors about employee ownership.  By selling to their employees, owners can keep their legacy alive by keeping these businesses and jobs in the community.  We welcome support of the Nonprofit SnapCast via Patreon. We welcome your questions and feedback via The Nonprofit Snapshot website.

Melissa Guller is the founder of Wit & Wire, where she helps creators turn their skills and passions into profitable online businesses. Previously, Melissa was the Director of Marketing Engagement at Teachable as well as the Sr. Launch Manager for Ramit Sethi's 8-figure course launch team. To date, she's taught thousands of students through General Assembly, Skillshare, and her own business Wit & Wire, and she's on a mission to help more creators to earn money online doing work they love.Pronunciation Notes:My last name is Guller, like “color” (GUH-ler)Ramit's name is ruh -MEET SAY-teeLinks:Website: witandwire.comYouTube: witandwire.com/youtubePodcast: witandwire.com/podcastInstagram: instagram.com/witandwireTikTok: tiktok.com/@witandwireFree Resource:Complete Online Course Toolkit: ​​You don't need to be a tech guru to be a profitable course creator. This free guide includes the exact equipment, templates, and tools I recommend to create your online course at any budget.Download for free at witandwire.com/coursetoolkit

Today's guest is Melissa Guller: founder of Wit & Wire, where she helps creators turn their skills and passions into profitable online businesses. Previously, Melissa was the Director of Marketing Engagement at Teachable as well as the Sr. Launch Manager for Ramit Sethi's 8-figure course launch team.  To date, she's taught thousands of students through General Assembly, Skillshare, and her own business Wit & Wire, and she's on a mission to help more creators to earn money online doing work they love. This episode isn't just for online course creators but really for every creative out there! We don't just talk about course creation. We talk about an array of things such as: the importance of not letting your major keep you from pursuing something you really want, the magic of just getting started, and how to deal with the different social platforms out there. There is so much in this one - can't wait for you to dive in! Follow Melissa: Instagram || TikTok ||  Website  Instagram:  @drealopz / @thejourneyofpursuit Work With Me: contact@andrealopezmusic.com Show Notes / Take Aways: www.drealopez.com/journal/ep45 Newsletter: www.drealopez.com  

Special Edition: ShowOff Women MonthEach day this month I'm SHOWING OFF women. A special edition series. Everyday women of all sorts, all over the world. My hope is to bring insight, encouragement and inspiration at a very difficult time on the planet.  And, most importantly, to help re-imagine what women leading their worlds looks like.  Today I'm showing off... Lindsey DeatschLindsey is a very talented, certified Online Business Manager and Launch Manager based in Oklahoma City, OK, USA. She loves nothing more than helping business owners bring their visions to life and I can totally testify (having worked with her for a few years) that her superpower is taking the big picture and turning it into an actionable, streamlined plan that makes implementation a breeze. She's also a breath of fresh air herself!I'm excited to show her off to you.  For all the details, and to see the video of this episode, go to merilyn.com

Today, I have the esteemed pleasure of interviewing one of my absolute favorite people, Lori Walker. Lori wears a lot of hats at DIY MFA. Her official title is Operations Maven. However, she is also Podcast Producer, Launch Manager, Web Editor, a Book Coach, and our Resident Reader at DIY MFA. Lori is the writer behind the Book Nook column.  In her spare time, she loves yoga, cooking, traveling, smooth bourbons, strong cabernets, dirty martinis, watching baseball, and of course, reading. She is currently working on an essay collection and a novel. She lives outside of Tulsa with her husband and cat, Joan Didion.   In the 400th Episode Extravaganza, Lori and I: Give listeners a behind the scenes look at the inner workings of DIY MFA. Share what makes a successful podcast pitch and how to be a good guest. Discuss why I started the podcast in the first place and how it evolved over time. Talk about some of the fun things we have in the works for word nerds.   Plus, we share a huge announcement. For more info and show notes: diymfa.com/400

This Episode was brought to you by         Marie Davis, Launch Manager at GACEO In her role as the Launch Manager for the Georgia Center for Employee Ownership (GACEO), Marie Davis is responsible for establishing the network of partners and delivery of programming necessary for the GACEO to carry out its mission of […] The post Marie Davis With GACEO, Sheila Eads With ERB Industries, Rhett Farris With Censeo Advisors and Senior Pastor Cedric Allen appeared first on Business RadioX ®.

Are you confident in your launch skills? How does your background in project management lend itself to supporting a successful launch? Today I'm talking to Tasha Booth, who is a friend, a peer, and an icon in the space of service providers. We are talking about serving both our clients and serving other service professionals, and what that looks like behind the scenes.  For full show notes, visit theopsauthority.com/podcast/125. Meet Tasha Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a full service launch support agency working with established coaches and course creators with Course & Podcast Launches. Her team is over 20 members strong and works together to support their clients in being able to focus back onto their zones of genius.  Additionally, she mentors Virtual Support Pros, Launch Managers, & Agency Owners who are passionate and ready to grow their businesses while living life on their own terms, and she is the host of the How She Did That Podcast -- a podcast for Virtual Support Pros to learn business and tech tips. Tasha has been featured in Forbes, Fast Company, and Entrepreneur, and she has appeared as a guest speaker for various summits and podcasts including Amy Porterfield's "Online Marketing Made Easy," and Julie Solomon's “The Influencer Podcast.”  Tasha is an Air Force wife to her husband Scott, stepmom to Grace & Meredith, and work from home dog mom to Stanly and Boomer. In her spare time, she watches true crime tv, sings karaoke, and tends to her organic vegetable garden.    Looking back, can you identify project management skills and traits starting in childhood? She sees it in a different way because she has ADHD that wasn't discovered until she was in her 20s Because of that, she had to create systems that worked for her to be able to function Now, she uses that with her visionary clients who are a somewhat scattered to “coral the chaos” and support them and translate to their team A lot of times we don't see our gifts for the gifts that they are because our gifts are often the things that come easiest to us   “When you can unearth those gifts and realize they are true gifts that are marketable, the sky's the limit.”   When you first started out, did project management have a place in your service offerings? Absolutely. She started out as a general VA and quickly transitioned to a tech VA Quickly realized she was in the driver's seat out of necessity because there was so much her clients didn't know She knew that experience is something that comes with time, and she also knew she could figure things out How does project management lead to launch management? She started the Launch Manager Certification because she was providing a lot of launch services in her own agency and noticed that there was a huge difference between the project managers on her team who had an understanding of launches vs. strictly project management skills The ones who understood launches could look at deliverables and articulate to the team what need to be changed The understood launch language She thinks of launching as a specialty within project management Who is the Launch Manager Certification best suited for? For people who are already established in the online space Someone who understands the common launch language Someone who already has the groundwork laid (such as a DOO, Project Manager, OBM, or a Tech VA) and is now ready to specialize Doesn't require that you have done a ton of launch work already, but you need to understand that there will be a steep learning curve if you haven't Launches are often high pressure, and those who thrive off of the pressure cooker environment do well Those with an adventurous spirit who wants to figure things out, and is ok with making the wrong decision Someone who collaborates and communicates well  What are some common mistakes that happen when project managers step in as launch managers? Not managing timelines from the beginning; you need 8 weeks to execute a launch plan Can't allow client to dictate the timeline Not managing expectations of clients based on audience size, engagement, and the groundwork that has already been laid Remember that you are not responsible for the outcome of the launch in terms of revenue; you are there to support your client operationally, and it's up to your client to sell “the thing” The Launch Manager Certification program details 3 month certification program 3 cohorts every year, next one starts in Jan 2022 Doors close in a few weeks, check it out! List Natalie as the referral source   Weekly Ops Activity: Tell us inside of the Ops Insiders Group: What type of launches have you managed? Stay Connected: Subscribe on your favorite podcast app.    Join the Ops Insiders Facebook Community: [convertkit form=5271754] Other Ways to Connect with Me: Website Private Facebook Community Facebook Page Instagram

Michelle Fernandez is the lead Ad Strategist and Launch Manager for Foot Traffic Formula, which is one of the top coaching programs for small business owners helping them get more customers in the door, more profit in their pocket, and more happiness in their home. She is an expert in branding and a vital force behind the continued growth and scale of Foot Traffic Formula.   Michelle enjoys the strategizing process that takes place prior to running ads, and is a master at getting crystal clear on brand identity, messaging, and funnel strategy, ensuring maximum ROI for ad spend. She understands how to combine the most powerful organic, ad, and funnel strategies to create a successful launch and scaling business.    During the show we discuss: ● Strategies in paid and organic social growth ● Why video is a must for social media growth ● How to craft your customer avatar ● Why Facebook and YouTube ads are hot and how to monetize ● Pieces to building a funnel that converts the best types of ads to run prior to a launch ● How to optimize your funnel ● Best practices that helps you to convert ● Why you need to let your audience ask questions live ● How to make money with challenges ● Secrets to decrease your ad spend ● How to make a 6 figure launch without a 6 figure ad spend ● How to connect and convert in 45 seconds ● How to know an offer will convert ● Importance of content that converts ● How to increase webinar conversions ● Extremely powerful ad targeting strategies ● How to get visible and build authority with ads ● How to increase your social following ● How to get exposure on others' platforms   Show resources: https://themichellefernandez.com/

This week, I caught up with Stephanie Donahue, an alumnus of Legendary Launch Manager Certification, who recently landed her dream job! Stephanie knew she wanted to niche down and grow her business. But after taking countless programs and earning certification after certification, her future dream client posted a listing requiring the one thing she felt the least confident in - launch management!But Stephanie did not give up. Of course, she didn't. She's one of us and one thing I know about launch managers is that we're resilient and work hard to go after what we want! Stephanie applied to her dream job and our amazing program and today on the podcast, she's gonna share how she succeeded in both!Listen to this week's episode of How She Did That to learn more about Stephanie's path to becoming a successful Launch Manager and why she chose to try just one more program (our Legendary Launch Manager Certification Program) in order to find that success! We talk about Why Stephanie chose to invest in the Legendary Launch Manager Certification even though she was already a certified OBM, Director of Operations, AND Master Marketer.How the Launch Manager Program made her stand out specifically in launch management more than all the other programsWhy a client would want a Launch Manager on their teamWhat you learn in the Launch Manager Certification that you won't learn in other programsHow knowing the right numbers and metrics can help you manage your clients' expectations Are you ready to attract your dream clients? You're in luck! The Legendary Launch Manager Certification Program is open and taking applications for our next cohort! Click here to learn everything you need to lead successful and impactful launches. See acast.com/privacy for privacy and opt-out information.

I've moved “Maintaining Boundaries” up on the list of Important Things to Do in my agency. Not because people are terrible, because most aren't, but because boundaries create a much healthier work environment for myself, my staff, and the clients we work with. Maintaining boundaries seems like a hard thing to do, but over the years I've got it down to a system. And I'll share this system with you in four easy steps. In this week's solo episode of How She Did That, I'll be sharing the three main reasons my team and I needed boundaries and four steps we took to maintain those boundaries. We talk about: How to identify new boundaries to maintain How to present these boundaries to our clients How to enforce these new boundaries in a business settingAnd how to work these boundaries into our business structure as a wholeGreat news! We're still accepting applications for our next Legendary Launch Manager Certification Program! It's a three-month program that's taught, not only by yours truly, but by my amazing team as well! Brianna, Lindsey, Jayla Rae. and I will be teaching you how to create amazing outcomes for you and your clients. In three months we teach you how to create a supportive project plan, how to optimize launch deliverables like sales pages and social media copy, and how to collaborate with your client and their entire team. Click here to find out more about the Legendary Launch Manager Certification Program. See acast.com/privacy for privacy and opt-out information.

On Today's Podcast This week I sit down with Mynders Glover. Mynders is a digital Product Launch Consultant helping service-driven Infopreneurs increase Cash Flow in their business through a repeatable Product Launch System. His 'Momentum Launch Catalyst' Program is the last Launch framework you will ever need to grow their business, while allowing space for what else is really important in your life. His influences in his 10+ years of Launch consulting include his personal friendship with Jeff Walker, expanded launch approaches inspired by Coaching from Armand Morin, Russell Brunson, and others, as well as experience derived from serving as Launch Manager on both Startups and high 6 figure Launches. Mynders and his wife (Deb) divide their time between southern Colorado (summers) and Stuart, Florida (winters). This allows him to pursue several of his passions during the different seasons...mountain biking, fly fishing, and sailing.   How to Connect with Mynders mynders@beyondproductive.com www.beyondproductive.com www.facebook.com/mynders www.linkedin.com/in/myndersglover www.instagram.com/myndersglover   Get Mynders' Gift Below

In this episode of Fairygodboss Radio, Romy talks with Lori Hillman about how a successful career starts with being true to yourself and following your passions. (Recorded on May 4, 2021)   Lori Hillman is Vice President of Quality, Vehicle Group North America for Eaton, a global power management company.  Lori became vice president in 2018. Prior to this, Lori was Launch Manager for the Vehicle Group business.  Lori joined Eaton in 2011 as a program manager and has held several positions of increasing responsibility and leadership throughout her career. These include APQP Manager for Commercial Truck and Customer Quality Manager for Commercial and Light Vehicle, based in Galesburg, MI.   Lori holds an engineering mechanics degree and a master's degree in business administration, both from Michigan State University. Lori has also been involved in inclusion and diversity efforts, serving as the Communications lead for Eaton's women's inclusion employee resource group, as well as an executive sponsor for the Galesburg I&D team. Fairygodboss is proud to partner with Eaton. Find a job there today!

In this episode of Fairygodboss Radio, Romy talks with Lori Hillman about how a successful career starts with being true to yourself and following your passions. (Recorded on May 4, 2021)   Lori Hillman is Vice President of Quality, Vehicle Group North America for Eaton, a global power management company.  Lori became vice president in 2018. Prior to this, Lori was Launch Manager for the Vehicle Group business.  Lori joined Eaton in 2011 as a program manager and has held several positions of increasing responsibility and leadership throughout her career. These include APQP Manager for Commercial Truck and Customer Quality Manager for Commercial and Light Vehicle, based in Galesburg, MI.   Lori holds an engineering mechanics degree and a master's degree in business administration, both from Michigan State University. Lori has also been involved in inclusion and diversity efforts, serving as the Communications lead for Eaton's women's inclusion employee resource group, as well as an executive sponsor for the Galesburg I&D team. Fairygodboss is proud to partner with Eaton. Find a job there today!

On today's episode of The Online Business Show, we're going behind the scenes of the latest launch of our brand new course The Follower to Fan Academy.  I'm excited to be joined by Whitney (Operations & Launch Manager) and Rachel (Marketing Manager) from our team as they talk more about our latest launch, share the things that we learned and give you all the details about how the launch went. --------------------------MORE EPISODE RESOURCES:Check out the full Show Notes including episode highlights, key takeaways, quotable moments, exclusive resources, and more: tylerjmccall.com/obs/episode-58

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Online-Kurs-Technik, ein Thema das vielen Selbstständigen Kopfzerbrechen verursacht. Zum Glück gibt es Experten, wie Launch-Manager, die dabei unterstützen können. In dieser Episode habe ich meinen Launch-Manager André Marks eingeladen.  Er ist der “Der Launchmanager” und hilft Selbstständigen, dabei komplette Onlinekurse, digitale Produkte, Landingpages, Newsletter und Sales-Funnel aufzubauen.  Wir sprechen darüber, welche Plattformen es überhaupt gibt und worauf du bei der Auswahl achten solltest wie du deinen Kurs organisierst, so dass er zum Launch fertig ist und ob er überhaupt fertig sein muss wie du das passende Team-Mitglied findest, das dich beim Kurs-Bauen unterstützt Shownotes Mehr über André: https://andre-marks.de/ André Marks auf Instagram: https://www.instagram.com/deinlaunchmanager/ Die Ads-Formel startet bald: https://annalenaeckstein.de/Ads-Formel-startet-bald/

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Welcome Warriors! I am your Marketing Chief, Rachel V. Hill, and thank you for joining me in this quick strategy session in The Marketing War Room. The Combat Tactic:Host a virtual event like a dance party or game showAdd SMS marketing to your launch strategyStart low and increase the prices Host a contest or giveaway Create a unique, funny, viral videoHAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast LET'S CONNECT!

The Battle: If creating a launch strategy is making you feel overwhelmed and frustrated, no worries. Lemme tell you a story about my client Will Edmond. TikTok Influencer and author of a vegan cookbook. Using this simple launch strategy, he was able to generate over $10K+ in pre-sale revenue on his vegan eCookbook!The Combat Tactic:Here is the strategy in 5 easy steps: Validate The Offer: You can easily do this by asking your audience via surveys, polls, feedback, etc. Decide On Launch Date: We'll use this data to reverse engineer the launch strategy plan.  Outline: Schedule the deliverables you need on your calendar and outline your assets like:Sales Landing PageEmails Social Media Content Create + Schedule: Create the content and schedule out all the pieces of your launch in advance.   PROTIP: Hire someone to schedule things for you on Fiverr for only $5 (free credit)!Launch! Apply for the PRIVATE TRAINING, “The 5 Steps to Building a Six-Figure Digital Product Launch Plan”, where I show the exact 5 step blueprint that my team and I use for our clients to launch 5,6, and 7 figure digital products.There are limited spaces available in private training, so you must do a 2-minute application process to receive an invitation! 

The Battle: Here's the truth about digital products. It's one of the easiest ways to pandemic proof your business.And adding digital products is a guaranteed way to:Increase your credibility and authorityCreate passive income streamsAnd creating digital products takes less time and fewer resources, but can yield very high revenue returns. Example of digital products include:Checklists TemplatesAudio TrainingPrintable The Combat Strategy: Little to no overhead Start selling immediatelyHelp serve more people Increase your brand credibility and expertise It's possible to make 5 and 6 figure launches from digital products Apply for the PRIVATE TRAINING, “The 5 Steps to Building a Six-Figure Digital Product Launch Plan”, where I show the exact 5 step blueprint that my team and I use for our clients to launch 5,6, and 7 figure digital products.There are limited spaces available in private training, so you must do a 2-minute application process to receive an invitation! APPLY --> www.RachelVHill.com/inviteHAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast LET'S CONNECT!

Welcome Warriors! I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this strategy session in The Marketing War Room. The Battle: Breaking Through The Noise When Launching Your Product or ServiceThe Combat Tactic: Be disruptive - yet informative and transformative. Why people love these type of experiences:  Hard for others to duplicate - Beyonce dropping the album Affordable - Doesn't have to be expensive to be powerful  Find a commonality - ex: Warby Parker Here are 3 disruptive strategies:Use cutting edge technology + innovation: Anifa Mvuemba of Hanifa Boutique - 3D fashion show on social media - during the height of a pandemic Be Racy But Relatable: Spirit Airlines campaigns “Our balls have dropped - NYE $24 off”  Do A “Tour”: Do virtual tours of trade shows, podcast interviews, joint ventures, etc.Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:

Welcome Warriors! I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this strategy session in The Marketing War Room. The Battle: Not being able to distinguish between ideal audience and ideal customer The Combat Tactic:Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:

The Battle: Here are the 2021 Launch Marketing Predictions. Combat Strategies: Integrate SMS marketing into your strategies Use more pattern disruptionsIe: bold copy in the middle of your email with part of a statement Ex: Here's why your launches suckCustomize your content with on-brand and unique assetsie: custom gifs  More virtual eventsSummits, conferences, training, classes, panel discussions, etc.  Make your launches ‘experientialLike interactive live eventsRESOURCES MENTIONED:[GUIDE] How to Make Your Own Branded Gifs: www.RachelVHill.com/gif-guideMORE FROM RACHEL:➡️ Join The War Room Roundup: www.RachelVHill.com/links HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast LET'S CONNECT!

Welcome Warriors! I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room. The Battle: SCARCITY. Scarcity has been the #1 best performing tactic for launch strategies with my clients STORY: Client with subscription product a limited number of handmade items. Adding REAL scarcity tactics allowed them to sell out every single month they launched. Imagine nearly being guaranteed hitting goals over and over again by using this one tacticThe Combat Tactic: 5 Ways to use scarcity in your launch campaign:Display stock limitations (Amazon does a great job at this)Set a deadline on when the offer expires (Groupon does this)“Last chance” emails (BONUS: Add countdown timers to your emails to increase conversions)Color Theory on CTAsUse the right TRIGGER words, like “today”NOTE: Make sure this is REAL scarcity (close your cart, once you get enough people close the registration, etc)Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:

Hey Warriors! Welcome to The Marketing War Room. I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session. Okay, I'm going to be honest. Since this podcast is about The Battle: This The Controlled Chaos Strategy explained: “The critical elements in war are speed and adaptability — the ability to move and make decisions faster than the enemy.” Or, in this case - your competitors. The Combat Tactic: Ask your Team and yourself, “where could we speed up?“Can we make an MVP to get the idea out there and add features as we move along?“Where are we lacking adaptability” At the time of recording - we were in the midst of a global pandemic and many companies, who are fortunate enough to still operate, were challenged to quickly adapt.Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:

Hey Warriors! Welcome to The Marketing War Room. I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session. The Battle: How to beat industry standards (we're not standard, we are Warriors) and boost your sales conversions in your launch.The Combat Tactic: Create FOMO: TrustPulseUrgency (my fave!): Countdown TimersPowerful CTAs (remember psychology!) Power Copy using “today”Bold Colors Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:

Hey Warriors!I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this strategy session. Welcome to The Marketing War Room. The Battle: Your launch failed - now what?First, remove the word “fail” from your vocabularyYou did nothing more than collect data to optimize your next launch Story: “STORY TIME!”First started travel brandTried to do a course on traveling soloPeople wanted to know how to become an InfluencerSo I pivoted and created something that solved a problem AND made plenty of sales (and still does!)The Combat Tactic: Develop a Launch Recap Report Summarize your dataConversionsEngagement on social mediaGather testimonials from clientsGain feedback from your Team Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:

Welcome Warriors! I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room. The Battle: No clear goals so your shooting in the dark The Combat Tactic: Marketing is nothing more than “math + psychology”Math = Being able to understand your data and metricsSimple as using the Launch Predictor Tool to understand how many conversions (aka sales) needed to hit revenue goals Psychology = The “sexy” part of marketing that people assume is marketingCopyImageryEvoking EmotionsMake sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:

Welcome Warriors! I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room. The Battle: What typical stalls launches:Unclear strategy attempting to follow a launch model that isn't a great fit for YOUR company Anxiety and overwhelm of putting the pieces together, “what should I do first?”Completely unorganized with no clear strategy or framework to walk to directly to you launch goalsThe Combat Tactic: IMPORTANT: Create and implement a launch framework (shameless plug!)Helps you plan every minute step in the launch - lots of moving pieces and missing on step in your launch could be the difference in thousands of dollars in revenueMakes it easier to build a qualified teamAllows you to see your entire campaign from start to finish AND from macro and micro levels Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:

Welcome Warriors! I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room. The Battle: Why You Launches Get Fried (or fail)Ideal Audience vs Ideal CustomerFocus on features and not transformationDidn't test it on a beta offer Didn't create a sense of urgency or scarcityAfraid to promote, promote, promoteThe Combat Tactic: Create an actual launch plan and strategy. This could look like a Go To Market strategy that is developed with a Launch/ Product Manager or you can even follow our Launch Plan Frameworks. Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:

Welcome Warriors! I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room. The title of the episode seems kinda intense, but here me out. The Battle: Many Founders and CEOs get overwhelmed, frustrated, or stall their launches because marketing your product or service is a battle of cutting through noise and market saturation. The Combat Tactic: Understand that marketing is “math + psychology” Like any battle you MUST come prepared with offensive and defensive strategies. Ask yourself… as a Founder or CEO, do I have a Go To Market strategy in place?Do I have a launch plan framework for my Team and I to follow?Lastly, understanding what it takes to win. One way to do that is through the Launch Predictor Tool. Use this tool to be able to predict how many potential clients you need in your campaign to hit exceed revenue goals. Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:

The Battle: Outdated and antiquated launch strategies Story: → Challenge: Boring and limited time get your audience's attention→ Tech + the world is moving too quickly  → One size does NOT fit all The Combat Tactic: Leave tons of room for innovationStudy the behavioral psychology of your audience How can you push limits? (Virgin Airlines blimp vs British Airways)RESOURCES MENTIONED:

One of the definitions of the word war is, ‘a struggle to achieve a goal'.  So how are Founders and CEOs like you and I able to launch meaningful, impactful, and profitable products and services into the world with simple and actionable tactics and strategies? That is the question, and in less than 10 mins per episode, you and I will discuss a battle and strategies to win it. In Episode #1 of The Marketing War Room Podcast, Marketing Officer and Launch Manager Rachel V. Hill introduces the podcast for founders, CEOs, and executives to help them launch products and services. RESOURCES MENTIONED:

This episode will give you some getting started advice you need to make sure you hire the right person for your Launch Manager. As you know I've been managing launches for several years online and offline. Not only have I been involved with projects ranging from feature films, tv and video games but I've spent the past 6 years working as launch manager of some major online product launches. People often tell you to hire a project manager - that will help. But I get it when people meltdown, are unsure not only of - How can i afford that Where do I find someone What qualities should I look for What do I even give that person when they start What will I do then? In today's podcast, I'll talk to you about - Why it's so hard to find a good launch manager The 3 things you can do to decide if you actually have to hire An alternative to hiring a true launch manager Qualities to look for in a launch manager Questions you should ask someone who might be right in this role If you've ever wanted to work on launches, need to hire someone or aren't sure if you could use the help of a launch manager, this episode is a great starting point! Full show notes and resources available at: annesamoilov.com/125

This episode will give you some getting started advice you need to make sure you hire the right person for your Launch Manager. As you know I've been managing launches for several years online and offline. Not only have I been involved with projects ranging from feature films, tv and video games but I've spent the past 6 years working as launch manager of some major online product launches. People often tell you to hire a project manager - that will help. But I get it when people meltdown, are unsure not only of - How can i afford that Where do I find someone What qualities should I look for What do I even give that person when they start What will I do then? In today's podcast, I'll talk to you about - Why it's so hard to find a good launch manager The 3 things you can do to decide if you actually have to hire An alternative to hiring a true launch manager Qualities to look for in a launch manager Questions you should ask someone who might be right in this role If you've ever wanted to work on launches, need to hire someone or aren't sure if you could use the help of a launch manager, this episode is a great starting point! Full show notes and resources available at: annesamoilov.com/125