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In this episode of Ambitious, we welcome Ashley DeLuca to unpack the journey of becoming a CEO or hiring one to scale your business. We discuss the crucial role a CEO plays in business growth, how to transition from entrepreneur to CEO, and the dynamics between founders and CEOs. Dive into the importance of boundaries, emotional regulation, and the key traits needed to excel as a leader. Learn when and how to hire a CEO, and gain actionable insights. This episode will reshape how you think about structuring and growing your business.01:46 Meet Ashley DeLuca03:20 Ashley's Journey from Corporate to Entrepreneurship05:44 The Transition to CEO: Challenges and Growth09:10 Building Trust and Navigating Founder-CEO Dynamics14:22 Finding the Right CEO for Your Business18:17 The Importance of Communication and Partnership20:51 Balancing Vision and Operations30:02 Advice for Aspiring CEOs35:32 The Importance of Clear Boundaries39:47 Navigating CEO Responsibilities42:45 Hiring and Working with a CEO55:51 The Right Time to Hire a CEOTo connect with Ashley on Instagram, click HERE. To check out Mind of George, click HERE. To connect with Kate on Instagram, click HERE. To apply for ITI, click HERE.To submit a question to be answered on the podcast, click HERE.
In this episode, I sat down with Ashley, Josh Jurkovich, and Josh Aronovitch for a Q&A session. We talked about our fears and how they've evolved over time. Have you ever felt like you're not good enough? I talked a little bit about this topic... We also talked about the importance of deepening relationships with audiences, simplicity, action, facing rejection, personal growth, and gratitude.Remember the power of being seen and the impact it can have on personal growth.Don't miss this amazing episode packed with nuggets of wisdom! Grab your earbuds and hit play for:Develop a healthy relationship with fear and use it as a barometer of presenceDeepen relationships with current audiences to unlock new possibilities and pave the way for expansionFace rejection and learn from itCreate space for reflection and stillnessConnect with Josh J on his website, Facebook, Instagram, X, Youtube Channel, LinkedIn, and TikTok !Connect with Josh A on his website, Instagram, TikTok, YouTube Channel, or his Facebook Group–We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—We've made it easy to see George's top 10 book recommendations! Click here to find George's top 10 recommended books for mindset, customer journey, and relationships. —Questions or comments about the episode? I'd love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. —Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.—What do we talk about in this episode?01:00 Meet the Guests: Josh Aronovitch and Josh Jurkovich03:07 Josh Jurkovich Question on Fear11:58 George's Deep Dive into Fear and Growth20:44 Josh Aronovitch's Reflection on Fear26:35 Ashley DeLuca's Insights and Reflections30:19 Josh Aronovitch's Question on Expanding Audiences35:37 Deepening Your Message37:43 The Power of Simplicity38:23 Facing Rejection39:43 Nugget Time40:00 Kindle Book Tips47:01 The Three S's: Space, Surrender, Stillness50:55 Reflections and Gratitude
"The work is really an inside out game. Like it's just me continuing to find places and pieces where I get to be better."Oooh, this feels like a tickle. Join George and Ashley in their reflection on heart-centered leadership and authentic power. Explore the impact of their recent event and the invaluable feedback received from their recent Dallas event.So grab your earbuds and tune in to learn how to…Give the gift of presence for meaningful connectionsFuel growth and breakthroughs through community and support.Experience deeper connections by letting go of perfectionism.Seize the moment; life and business have no finish lines.Lead with your heart in business and life.Be the change with us!! You can join the waitlist for the next event HERE!–We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—Discover the transformative power with one of George's top 10 books "Stillness Is the Key" by Ryan Holiday. In our fast-paced world, this book serves as a personal guide to navigating life's chaos, finding meaning, and achieving excellence. Shop here
Feeling zoomed in and unable to see the bigger picture? The solution? Connect with your network to pull you out and uncover the solutions you already have. In this special episode, George is joined by his CEO Ashley DeLuca, and three exceptional entrepreneurs. Each of them will pose a question to George, initiating a collaborative exploration into the nuances of the chosen topic.A common thread throughout each conversation is elevating relationships, whether that be with your customers, team, or self. Tune in to hear more on…Insights on managing the customer journey throughout the book creation and launch phases.Strategies to infuse more personalized human touchpoints into your customer journey.Gaining crystal-clear clarity on the desired outcomes for your customers.Navigating the challenges of business overwhelm and maintaining momentum to propel your success.By the time this episode wraps up, you'll gain valuable perspective and insights from Meaghan, Nathan, and Trisha's questions. — Immerse yourself into a room full of heart-centered entrepreneurs and unlock the tools, connection, and community needed to thrive in business and personal growth in 2024. Join us for Relationships Beat Algorithms Live on March 14th in Dallas Texas. CLICK HERE to get your ticket. —We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)Step into 2024 with a clear roadmap and CLARITY. Check out one of George's favorite book to help you get started HERE. —Ready to build habits that improve your everyday? Whether it's in your personal life, or business, the tiny habits can lead to BIG results. Check out one of George's top 10 favorite books, Atomic Habits by James Clear. Shop HERE.—Questions or comments about the episode? I'd love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.—What do we talk about in this episode?00:00 Introduction and Welcome00:21 The Importance of Book Launches01:08 Introducing the Guests02:47 The Power of Numerology03:09 The Journey of Writing a Book05:18 The Art of Marketing a Book06:57 The Power of Giving Away Content09:58 The Importance of Understanding Your Audience29:46 The Importance of Earning Success30:14 Staying Consistent and Balancing Content Creation31:08 The 'Two for Me, One for Them' Approach31:46 Building Relationships and Maintaining Connections32:47 Promoting Your Podcast and Engaging with Your Audience33:26 The Power of Relationships in Business34:36 Overcoming Overwhelm in Project Implementation45:43 The Art of Storytelling and Audience Engagement
Picture this: a table filled with every dessert imaginable. If you could indulge in any dessert next Christmas, what would it be? In today's episode, we're diving into the sweetness of celebrating the holidays, reflecting on the past year, and finding gratitude.Join George and his incredible friend and CEO, Ashley DeLuca, for a short and powerful episode packed with 11 questions to guide you into the new year with clarity top of mind. Listen in to…Hear the 11 reflective journal prompts.Learn the power of reflection and putting pen to paper.Not let fear overwhelm or stop you from taking your next step.As we wrap up, remember that your answers to these questions are the pieces of your vision. Clarity paired with actionable tools is your secret sauce for success.We all made strides this year, whether in workouts, business, or life. It's time to pause, appreciate your journey, and avoid staring too long at the gap ahead. The secret? Focus on your GAINS.These reflection questions Ashley shared in this episode were created by the amazing Rachel Tenny whom you can find here! Give her a follow and support her incredible work in helping give you reminders of how worthy you are as a human.Don't forget to download the questions here and work through them on your time! —We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)Step into 2024 with a clear roadmap and CLARITY. Check out one of George's favorite book to help you get started HERE. —Ready to build habits that improve your everyday? Whether it's in your personal life, or business, the tiny habits can lead to BIG results. Check out one of George's top 10 favorite books, Atomic Habits by James Clear. Shop HERE.—Questions or comments about the episode? I'd love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.
Have you ever felt the weight of making the right decisions inside of your business? There are a lot of “do's and don'ts” shared in the online space. Entrepreneurship is a wild ride that is tied to YOU making the right decisions for yourself and your business. Today George and his incredible CEO, Ashley DeLuca, join for a rapid fire Q&A styled episode. Together they are diving into the in's and out's of business relationships, like team building, communication, finding the right business partner, and more.Hint: It all boils down to ONE thing…Trust. Tune in to hear their wisdom on… Unravel the secrets of building a stellar team.Delegation and trusting your team.Leadership insights rooted in support, vulnerability, and emotional safety.This episode will leave you feeling confident with your ability to find the right people to join your journey to the top. —Key time-stamps: 00:00-4:26: Introduction to Ashley Deluca 4:27-12:13: How to find the right business partner?12:14-22:26 : How to delegate effectively. 22:37-28:04: Releasing control inside your business.28:05- 40:54: How to not burn it all down.40:55-1:04: Honoring your emotional self.1:04-1:09: How we find the right speakers for our events.1:10-1:13: Closing conversation—If you loved listening to George and Ashley pick each other's brains, you'll love their previous episode together on 5 secrets that will skyrocket your emails. Listen or watch the episode HERE.—Looking for a book to help you become the BEST —-(fill in the blank). Leader, business owner, team member… you name it! Check out one of my favorite books “There's No Plan B for Your A-Game: Be the Best in the World at What You Do” by Bo Eason. Buy the book HERE
How She Did That : Virtual Assistants | Online Business Managers
In today's episode we are joined by email marketing strategist Ashley DeLuca. From the outside you would have thought she was living the American Dream. She grew up in a small town, went off to college, got a corporate job, and built a house with her then-husband, their baby, and their two dogs! Then, in the fall of 2021 she walked away from her abusive marriage with her toddler on her hip, and within 6 months she completely rebuilt her life from scratch using her business as her foundation. Through her journey, she believes truly betting on yourself is one of the most impactful decisions you'll ever make.We talk about:Why she felt unfulfilled when she seemingly had it allHow she walked away from her marriageHow she rebuilt her life and her businessListen to episode 36: How She Took A VacationSign up for the next Call To Clarity Retreat at tashabooth.com/fall-retreat Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Six Figure Pivot, I have a return guest Ashley Deluca! She is an email marketing expert who has helped numerous businesses grow through effective email campaigns. Today, Ashley shares her insights on how consultants can get started with email marketing and take their businesses to the next level.Ashley begins by discussing the basics of email marketing and why it's such an essential tool for consultants. She explains how email marketing can help you reach your target audience, build relationships, and ultimately, convert leads into paying clients.Next, Ashley shares her top tips for getting started with email marketing, including how to choose an email marketing platform, and how to create effective email campaigns. She emphasizes the importance of having a clear strategy.She also discusses the latest trends in email marketing, giving listeners an edge over their competition.Whether you're new to email marketing or looking to enhance your current efforts, you can work with Ashley and start to grow your business and email. Click here to connect with Ashley on her website or Instagram
If there's one thing I know to be true, it's that our stories, when shared with the best of intentions, shine a light for others and show them they are not alone. And most importantly, stories provide inspiration, comfort, and hope that there is indeed light at the end of the tunnel. Today's special guest is my good friend, client, and LIGHTbeamer, Ashley DeLuca. At a young age and in a short amount of time, Ashley has gone through and come out of a situation that takes others years to overcome. She's such an amazing person, and I can't wait to dive into her story as she shares it with us today. Get all the links and resources at www.lightbeamers.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
If you needed an extra push to bring more human-to-human connection inside your biz…Here it is!What would happen if you could speak to your audience in a way that invites them to open up?Email marketing is a powerful tool to use to bring further intention and connection between you and your dream clients. Ashley Deluca, my beautiful friend, former client, and team member is here to share just how to do that. This email strategist & copywriting queen is giving you a checklist for successful conversational email marketing!After listening to Ashley's wisdom, you'll understand the importance of…Using outlines prompts, and structure for your creative process.The power of storytelling inside your emails and bringing in conversational strategies. Building “credit” with your audience and opening up a new avenue for people to walk into your space.Taking advantage of subject lines to encourage your reader to open the email. Shifting perspectives from getting conversions from the emails to utilizing this as a tool to connect. The people in your world are here for a reason. They want to hear from, be guided by, and feel connected to….YOU. Feeling inspired and looking for more? Let's make MOVES together
If you needed an extra push to bring more human-to-human connection inside your biz…Here it is!What would happen if you could speak to your audience in a way that invites them to open up?Email marketing is a powerful tool to use to bring further intention and connection between you and your dream clients. Ashley Deluca, my beautiful friend, former client, and team member is here to share just how to do that. This email strategist & copywriting queen is giving you a checklist for successful conversational email marketing!After listening to Ashley's wisdom, you'll understand the importance of…Using outlines prompts, and structure for your creative process.The power of storytelling inside your emails and bringing in conversational strategies. Building “credit” with your audience and opening up a new avenue for people to walk into your space.Taking advantage of subject lines to encourage your reader to open the email. Shifting perspectives from getting conversions from the emails to utilizing this as a tool to connect. The people in your world are here for a reason. They want to hear from, be guided by, and feel connected to….YOU. Feeling inspired and looking for more? Let's make MOVES together
Presence & Purpose: Personal Branding, Faith and Business Strategy for Christian Women Entrepreneurs
Ready to increase profits while connecting with your audience on a deeper level? Whether you're just getting started or you're looking to take your email marketing to the next level, this episode is for you! Ashley DeLuca is widely regarded as the go-to source for all things email marketing for e-Commerce and service based businesses. She has been featured on Thrive Global, Funnel Magazine, GoDaddy, Mind of George and many others. Ashley will be the first to admit that she's obsessed with avocados, sea turtles, and email marketing. (And won't ever pass up a good cup of coffee!) Listen in as we talk about... Why your email list size doesn't matter (and what metrics matter more) How to focus on profits in your email sequences as a heart-centered entrepreneur and ethical ways to sell your services Tips on boosting your email deliverability, clicks and open rates Connect with Ashley on Instagram @ashleykdeluca or check out her website. GET CONNECTED:
Email marketing is one container for your content that has the power to nurture your audience (and convert them!), regardless of the ever changing algorithm on social media. But if designing fancy email content makes your head spin, you may be struggling to get consistent with using email marketing. Enter: Conversational EmailThis week's episode of The Consistency Corner Podcast, we chat with email marketing expert Ashley DeLuca on the power of conversational email. What is it, how to use it and if it's right of your brand. Ashley has mastered email marketing for e-Commerce and service based businesses by simply putting the conversation and intention back into it. As a podcaster and keynote speaker, she's widely regarded as the go-to source for all things email marketing.Connect with Ashley on Instagram or at https://teachmeemail.com Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business! Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz Want to learn more about The Consistency Corner Marketing Method? Check out the workshop and course to help you apply it to your business at https://www.ruthiesterrett.com/method
List building has never been something I focused on. I've always done 1:1 work I have been able to stay busy with a full roster of clients. Growing a list is one of those things I'd do differently if I was starting over. We are building businesses based on relationships. Email marketing is one of those things that can help with all parts of your marketing. It gives you a great way to stay in touch and it's an asset that you own. Today I'm talking about all the advantages to email marketing and relationship building. Ashley DeLuca is here and she's an expert when it comes to email marketing. She's going to break down what's working, why it matters and how we can all do this in a way that serves others as well as our businesses. “Your business is not just the number of followers that you have it's the community and relationships that you build within it.” Ashley DeLuca Let's talk opt-ins. Ashley explains that this is where we can really target the clients that we want. Don't be afraid to make that a paid opt-in. Ashley shares 2 great examples that you can use as inspiration. Why I'm cleaning up my list. I want people on my list who really want to hear from me. I'm getting ready to clean up my list, knowing that I may lose some followers but that's ok. My goal is engagement, not a vanity metric. Creating profitable conversations. Purpose 3 Key points Call to action Ashley explains how she does this for herself and her clients to use emails to serve before we sell. Is there a perfect welcome sequence? Knowing your clients and what they need is important here. Ashley provides a few examples that work and ways you can optimize them for the target audience who is opting in for your information. 50% Open rates for real? The open rate comes from the relationship you have with your subscribers, and the subject line. Ashley explains that it is a 50/50 formula. It's also important to realize that how you show up outside of email matters as well. Great email subject lines – how to create them and why it matters. This is so helpful. The good news: you don't have to be spammy or use deceptive methods. Ashely explains what works for her and gives a great tip that you can use for inspiration. How to manage a sales sequence. Ashley shares 2 great examples of what you can do to set expectation for your audience. She also explains how she lets her audience self-segment. This is so helpful! I talk about the customer journey all the time with my clients. It's just as important to think about it with the way you email and communicate. Ashley reminds us to be intentional about how to serve your audience. If you've been reluctant to start a list, or you have a list that's not getting much love, listen to this episode and be inspired to share and serve via email. Connect with Ashley: Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices
FemProSociety.com As a podcaster and keynote speaker, Ashley DeLuca is widely regarded as the go-to source for all things email marketing for e-Commerce and service based businesses. She has been featured on Thrive Global, Funnel Magazine, GoDaddy, Mind of George, and many others. Ashley will be the first to admit that she's obsessed with avocados, sea turtles, and email marketing. (And won't ever pass up a good cup of coffee!) instagram.com/ashleykdeluca
In this episode, we have Ashley K DeLuca who is the Founder of Ashley K DeLuca Consulting LLC. We get to talking about their Help People with their email marketing Ashley K DeLuca shares their journey with you so you can start yours today! Make sure you check out their links down below and share with a friend if you enjoyed the episode. Always Remember to Invest In Yourself Phil Better
In this episode, we have Ashley K DeLuca who is the Founder of Ashley K DeLuca Consulting LLC. We get to talking about their Help People with their email marketing Ashley K DeLuca shares their journey with you so you can start yours today! Make sure you check out their links down below and share with a friend if you enjoyed the episode. Always Remember to Invest In Yourself Phil Better
Ashley DeLuca is an entrepreneur and newly single mom who is navigating the waters of divorce during the pandemic. Ashley is proof that you never have to settle for more than you deserve and that you must be your own advocate in order to truly get what you want. Bio: As a podcaster and keynote speaker, Ashley DeLuca is widely regarded as the go-to source for all things email marketing for e-Commerce and service based businesses. She has been featured on Thrive Global, Funnel Magazine, GoDaddy, Mind of George and many others. Ashley will be the first to admit that she's obsessed with avocados, sea turtles, and email marketing. (And won't ever pass up a good cup of coffee!) Connect with Ashley: www.ashleykdeluca.com
Today on Hindsight Hacking the guys were able to get their pens and paper ready to learn from an incredible email marketer and an incredible and energetic person, Ashley Deluca. As the host of The Communication Conversation podcast and keynote speaker, Ashley DeLuca is widely regarded as the go-to source for all things email marketing for e-Commerce and service based businesses. She has been featured on Thrive Global, Funnel Magazine, GoDaddy, Mind of George and many others. Ashley will be the first to admit that she's obsessed with avocados, sea turtles, and email marketing. (And won't ever pass up a good cup of coffee!) Ashley is an upcoming author for the book Own Your Table which is all about conversational email marketing: https://ashleykdeluca.com/book She has done a keynote on communication principles when it comes to email marketing: https://youtu.be/j68FlkOH544 Her podcast has been featured in multiple articles as one of the top email marketing podcasts out there: https://welpmagazine.com/20-best-email-marketing-podcasts-of-2021 Ashley can bring a fresh and simplified perspective when it comes to email marketing. It's all about bringing conversation back to email marketing. "I want you to feel as if you have a table of people around you ready to hear what you have to say (with credit card in hand!)" Ashley Connect with Ashley: https://www.instagram.com/ashleykdeluca/https://ashleykdeluca.com Ashley's mini email course for less than a cup of coffee a day!https://ashleykdeluca.com/top5/ Connect with Cory and Ron: Head over to Https://profitswithpodcasts.com to find out more about how your can easily launch and monetize a podcast. Or maybe you would like to learn more by jumping on a call with the guys? Just book a time that works for you! https://calendly.com/hindsighthacking/connect?back=1&month=2020-11 And you can find Cory and Ron on a few social channels!https://follow.coolhttps://www.facebook.com/coryecarter Or you just want to check out their websites:Https://gethhm.comHttps://impactorsmastermind.com
I know the battle between feeling like you need to be doing #allthethings and feeling like you're not doing enough is real, especially for moms, and it makes it difficult for us to be more present at home for our children. Is there a better way to do this? Yes & it begins by understanding your glass and plastic balls and how to effectively juggle them in your life and business. Join me in this power-packed episode with Ashley Deluca, as she shares lessons from her experience as a business owner and mom of a three-year-old. Ashley is an email marketing specialist that has helped more than 65 service and e-commerce companies build a relationship-first email strategy that allows them to build a community. She has also been running her online business for the first five years while juggling mom and home wife in the process.
Holy guacamole. As our guest would say, I spilled the beans on email marketing with today's guest and I can't even tell you. So I have my notes next to me. The biggest mistakes made when it comes to email, how consistency, 10X'ed a business, in four months, the four biggest mistakes almost everybody makes in email marketing and how not to make them. The secrets to getting higher open rates and click through rates. And literally the exact process myself and the guests use to write our high converting emails.
Hustle Like A Mother podcast is hosted by Taylor Mobley - a blogger & business coach for mama entrepreneurs. Listen in on the conversations she has with other successful mothers-in-business while they chat growing your business, balancing motherhood, and maintaining healthy mental mindsets through it all. Walk away feeling more prepared than ever before to elevate your business, chase your passions and raise your babies. In this episode, email marketing guru Ashley Deluca walk us through building an intentional relationship with your email subscribers through smart email marketing strategy. We discuss what defines a successful community of subscribers, how you can increase your click and open rates, what "profitable conversions" look like and how to be really smart about building a real connection with your audience! You can find Ashley HERE.
Welcome to the Podcast Interview Series presented to you by The Better Podcasting Growth Group. In this series, we will be interviewing Podcasters from around the world and with varying levels of expertise. In this week's episode, we have Ashley who is the host of the Email Marketing Simplified podcast, a podcast about emailing marketing. We get to talking about their why, some pain points they had and their favourite memory from Podcasting. Join me as we learn about Ashley's journey in Podcasting!
As a podcaster and keynote speaker, Ashley DeLuca is widely regarded as the go-to source for all things email marketing for e-Commerce and service based businesses. She has been featured on Thrive Global, Funnel Magazine, GoDaddy, Mind of George and many others. Ashley will be the first to admit that she's obsessed with avocados, sea turtles, and email marketing. (And won't ever pass up a good cup of coffee!) https://ashleykdeluca.com Get your free email audit: https://forms.gle/fz8wv8znUC4TU9jK9 {2:33} If people have no audience, where do they start with building up an email list and how do they get people to open their emails? {3:09} Intentional customer journey {3:44} Make sure your intentions are very clear {5:05} The standard for a welcome sequence across the board is five, but I've changed mine to eight {7:45} It's so important to use your email to actually pair that CTA {9:04} What is a good open rate and how do people increase their open rate? {9:23} Your open rate is actually 50% of your subject line and 50% of the relationship you have with your subscriber {9:28} The thing is when people are going through their inbox, they're either looking at the subject line or they're looking at the name of the person who sent it {9:37} So for subject lines specifically, I usually look for about 30% {9:52} Each and every single email list is completely different {10:11} I really focus on the relationship side more than just like trying to figure out the best subject line {10:22} If you are finding that your subject or your open rate is like tank, the first thing you want to do is clean your list. {10:40} Anybody who hasn't been opening your emails in the last 90 days, you should try to re-engage with them {11:23} The second thing is that conversational email subject lines always win {12:51} Is there some things that will always go into spam? Things that are no-nos in your subject line or in the copy of your emails? {13:13} The actual terms change quite often in terms of what kind of not or considered not acceptable {13:53} It's also really incredibly important to really take a look at your email marketing provider because a lot of times your deliverability it's 50% on you, and 50% on your provider. {16:00} The most important thing for you to do is to take a look and just have a discussion with your email marketing provider {18:00} What other things do people need to know about emails? What should people send and how often should they be sending? {18:37} I like to tell people that they need to send as many emails as they can actually do whatever is reasonable for you. {18:54} I would rather you send one really good email than 4 crappy emails {19:04} If you have a list that's over 3000 people, you will want to consider doing two emails a week but you'll want to segment them um specifically based on your audience or based on the offers that they are interested in. {19:27) When do you think you should start adding those segmentations into your list? {19:46} It's really important to actually separate the two and to be able to start tracking from the get-go. {20:14} It's really important to tag them based off of the offer they get so that way you can then target that specific group of people for your next offer or for the next step. {20:23} Is there an automated way to do that or do you have to manually go in? {20:31} It depends on how you manage {21:51} It just is very extremely custom based {22:22} Let me make it simple so one email, one CTA unless it's your like first initial welcome email. {22:34} Generally speaking one CTA per one email and within this, what I like to do is when I'm outlining my emails I actually first take a look specifically at what the purpose is the three kinds of main points, and then the CTA. {23:06} Having an outline is so incredibly important that way when you're writing you know what to expect next but also within this as well too I like to actually integrate my CTA within the copy. {23:55} The most important part is making sure your segue works. {25:59} Share from a scar, not a wound. {27:04} At the end of the day, when it comes down to it, it's really again just about intention. What is the intention behind sending the email and when you're going through and even planning out for a launch or anything whether you know it could just be you know your monthly campaigns. {27:43} It completely changes the game within how your relationships show up in email, how they show up online, and how they all coincide together. {28:28} Sometimes the wins aren't necessarily because they opened or even clicked in the email the win comes from you sending the email and reminding them that you exist and that your offer is available to them. {29:27} The Email Strategy Lab. Connect with Deasha at www.deashawaddup.com Join the Scaling With Deasha Facebook Group at www.deashawaddup.com/community
Connect with Ashley DeLuca on Facebook here https://www.facebook.com/ashleykayladelucaYou can find Rebecca Gebhardt of Rise with Rebecca here https://www.facebook.com/risewithrebeccaFind Bella Verita of Align Sales here https://www.facebook.com/highvibebellaYou can reach Brittany Baldwin of Tick Tock Sales here https://www.facebook.com/ticktocksalesGet the full transcripts of many of the Sales Made Simple Podcast episodes / connect with the Nancy here https://www.madesimplebusinesslearning.comThanks for listening!
As podcasters, it is easy to hide behind a microphone but when we allow our personality to peek through our content, this is where we will notice an increase in downloads. This week, episode 10 of Listeners to Leads is about using email to increase your podcast downloads! In this episode of Listeners to Leads, Ashley DeLuca shares the importance of infusing your personality into your podcast episodes, marketing, and overall brand and actionable steps you can take right now to pull that relatability factor into your email marketing. Ashley and I also chat about the following: Being strategic in knowing when it is time to rebrand and doing it in an effective way. Tips for podcasters to show up for their email list in an authentic, relatable way that feels comfortable to them. Infusing your personality in both the technical and visual side of your brand. Bringing your listeners to feel like they are part of the conversation in a way that feels like you are talking with them, not at them.How to diversify your content to provide additional value to your podcast while staying within your content buckets. Ways in which you can bring your listeners over to your email list and vice versa. Communication on all platforms is about being super intentional about who you're talking to, the message you're sending and understanding all of the pieces and components that come along with it. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH ASHLEY DELUCA:Website InstagramCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media!
What you'll learn 5 Biggest mistakes peopleDon't Ignore Your ListWelcome Email Sequence MappingConnect with Ashley DelucaWebsite: https://ashleykdeluca.com/Instagram: @ashleykdelucaBook: https://ashleykdeluca.com/book
53 - Today, all your marketing communications need to be “relationship-first” – when you nurture relationships with your customers by providing to-die-for-experiences and sharing stories, rather than just selling run-of-the-mill products. In this episode, we interview a guest who can help you do exactly that – Ashley DeLuca, an Email Marketing Strategist, helps eCommerce and service-based businesses increase open rates and boost their sales in as little as 30 days by turning their emails from transactional into transformational. Tune in here!
Soul Sparkle Radio | Inspiring soulful tips + enlightening interviews
Welcome to the Soul Centered CEO Show featuring special guest Ashley DeLuca! As a podcaster and keynote speaker, Ashley DeLuca is widely regarded as the go-to source for all things email marketing for e-Commerce and service based businesses. She has been featured on Thrive Global, Funnel Magazine, GoDaddy, Mind of George and many others. Ashley will be the first to admit that she's obsessed with avocados, sea turtles, and email marketing. (And won't ever pass up a good cup of coffee!) You can learn more about Ashley at ashleykdeluca.com For more information and invitation into the Soul Centered CEO Collective: https://soulsparkleliving.com/soul-centered-ceo-collective-1/?aff=11
Ashley DeLuca is the queen of Email Marketing, she is an Email Communication Strategistfor Service & eCom Businesses. She's been featured on GoDaddy, Thrive Global, Funnel Magazine, and over a hundred other podcasts, summits, she signed a book deal. Check out her Podcast for more great tips on Spotify called: The Communication Conversation with Ashley DeLuca
About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you're in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.
Email marketing is what everyone says is important for building your business, but how are you supposed to send consistent messages without always selling or just repeating what you posted on Instagram or your podcast? Every entrepreneur has wondered this at some point along the journey, but the answers are all here for you. Ashley DeLuca believes that retention is built through relationships. As an email marketing strategist that focuses on customer centricity, she's mastered crafting customer journeys that increase overall customer lifetime value. She has been featured on Thrive Global, Funnel Magazine, GoDaddy, and others. Ashley will be the first to admit that she's obsessed with avocados, sea turtles, and email marketing. (And won't ever pass up a good cup of coffee!) In this episode, you hear us discuss: Acknowledging the childhood passions that lead us to our businesses Putting in the work to see lasting success Giving attention to the emails you write Being intentional by using segments and tags Knowing how often to send promotional emails Ashley's 5 Principles for Email Communication Keep it simple and make your dreams happen by joining your customers' journey too. Links + Resources: Find Ashley on Instagram: @ashleykdeluca Ashley's website: www.ashleykdeluca.com ✨ Let's connect on Instagram--> @coachkeds ✨ FREE Enneagram Masterclass--> https://kecoach.ck.page ✨ Book your Becoming CEO Intensive (formerly VIP Day) here--> www.kecoach.com/vip ✨ Request a Guest Expert Training--> www.kecoach.com/training ENJOYING THE PODCAST? Follow/Subscribe, leave a review on iTunes, and share it on social media too! --- Support this podcast: https://anchor.fm/coachkeds/support
Welcome back to another episode of the mind of George show. And this is a mindful Monday, a mind fill your mind Monday. And before this episode, I had to ask my team with the new format of the show. Do I still say as a mindful Monday, is it minute, Monday? Is it just Monday? And we decided what we fill in it.So I don't remember. So we're just going to call it a mindful Monday. And I'm going to be okay with that. I'm here for that. It's a mindful Monday episode and I feel like a secret weapon for all entrepreneurs and all human beings is to practice more mindfulness, something I struggled with for years, and I still work on every day, but I love it.And I love the results of it. So why not call it a mindful Monday, but today's Monday episode is a little bit different. It's a little bit different because we just finished the event, the lighthouse business accelerator in Montana. And if you're watching this on video, I'm literally dancing in my office.This is why I have my own office by the way. And I have eight feet behind my desk because I'm pretty animated and I like to run. And so I'm like bouncing around. Because I'm passionate and all too often, people mistake my passion for like anger, rage. I'm like, no, I'm just passionate. Like I care, I got to get it out, which is great that I do live events because I got to stand on stage and get it out.And today is May 5th that I'm recording this. So then you're going to hear it in a couple of days. But the event ended, I think on like April 26th or something. And so I took eight or nine days off to really recover, fill my tank and get checked back in. But today I want to talk about the event.I want to talk about the event and the biggest lessons and the biggest takeaways from the event to give to you with some practices that you can use. And. I've had this fear. For a long time of sounding like a broken record, right? So we're 170 something podcasts in. I've been creating content on the internet since 2010. So 11 years, I've probably made 2,003,000 videos. I've been on a couple thousand interviews and I've still have this deep rooted fear of saying the same thing over and over. And so what I was get cutesy with it, I would always try to repackage it or find a way, but at the end of the day, success is boiled down to simplicity and the most powerful results in the world will come from the most simple practices done consistently over and over. And so this is something that I'm learning to fall in love with that I'm learning to understand and came to me as one of my biggest takeaways at the event cause at the event we had our private mastermind first and we spent three mindblowing days together getting clear on legacy and vision and needle movers and execution and prioritization, and literally unlocking hidden potential in our beautiful mastermind members. And what came up for me and it comes up for me a lot.I'm like, said this before, or I've done this before, and I've been afraid of that for a long time. But the truth is Hey, if I have this knife and this knife makes dinner, a breeze is really safe to use. Always cuts the perfect slices. Why wouldn't you use the same knife over and over. And so one of my biggest takeaways as I facilitated and I went through this event, the mastermind first and the public event was really learning how to trust my tools.And when I say learning how to trust my tools, meaning that I have a deep toolbox, I can use a whole lot of things. And they all really boiled down to the same things. But for a lot of my life, I've always thought I need another tool or I'm missing a tool or that screwdriver is not good enough for that hammer isn't the right one. But the truth was is that they were always the right ones. I didn't trust myself enough to use them. And, we can unpack that on another time, but typically it would be from a lack of clarity on the vision or a lack of clarity of why I use that tool or how I can most effectively use that tool.And after these events and the mastermind, and then the public event, one of my biggest takeaways was to stop trying to find new tools and to start honing and sharpening and honoring and caring for the tools that I have, because the tools that I have created massive amounts of success in my life and many other people's lives and what was missing was my ability to own the fact that those are my tools, those tools were shaped and molded and forged through coaching and experimentation and successes and failures and learning, and experiences and a whole lot of things. And those tools are my greatest weapons for the best way possible, but I have to use them. And so that was one of my biggest takeaways was having the clarity that it's time that I fall in love with my tools, which on a deep level really means falling in love with myself and my ability to be the person who can hold master and utilize those tools to create an effective, positive result.And so I'm gonna let you sit with that one for a minute, cause that is deep in the mind of George of, self-acceptance and confidence in my abilities, as I think with any people in life that have goals and work hard, whether you're an athlete or an entrepreneur or a coach, or even a parent really what we lean into is we lean into ourselves and we take everything as a measure and a feedback loop to make iterations, to become the best versions of ourselves wherever we apply it.And for me, I've liked denied the acceptance of my sovereignty. I've denied the acceptance of my gifts. I've denied the acceptance of my willingness to play. And even when I've created massive drastic results in my life, like some of the best things ever, I've accomplished everything on the vision board and everybody around me is celebrating. I would have this backdoor of my brain that would find reasons not to celebrate no, you didn't do it or you can't do it again, or you can't believe that's possible. And quite frankly, it's all bullshit. And so now I practice closing that door and having it. So one of my biggest takeaways was what I just shared.And so we facilitated the mastermind for three days. And it was amazing. My good friend, Brad Costanza, who has been on the podcast who've you heard, came out to be a guest. One of my teachers and really dear friends, Evan who facilitates my men's work, came out and helped me facilitate and also participated. And then my amazing staff was there, like holding space in the container and pouring their hearts into every single person that they touch. And the mastermind was mind blowing, we did deep integration. We did deep practice. We literally unlocked the next level for the people in the room, and I'm going to read some of what they shared before I get into the public event as well.And so I'm talking about all of this because I love human beings. I love being in rooms with people. I love being on stages with people. I love being there and playing the game with you. And we are not going to stop. That was our first event after the craziness of the world. And we're going back to doing three events a year minimum that will be public. And then you'd have to attend one of those events to come to one of the other events. So we still have our mastermind, but we have the lighthouse business accelerator, which we are already locking in dates for the next one next less than five months from now, back in Montana. So if you didn't come to this event as you really want to come party and turn the light up in your business and be crystal clear on where you should be spending your time and what you should do. Not be doing and then unlock a super power inside of you to be able to execute it with passion and fervor. You're going to want to come. Okay. And so that's what I'm talking about this now is because it gave me a whole lot of clarity of where I want to spend the rest of my life. At least in this moment where I have clarity of where I want to spend my time and how I want to utilize my time and how to best use my tools and my guests while also sharpening my tools and myself and growing.And that's through the experiences that we have, which is this podcast, which is our monthly group coaching program, which is my mastermind, which is like my. It's like going to be one of my legacy moments in my life. And then with our events that help people and all of our mastermind members come and speak and all that stuff.And so here's what I wanna do. I'm gonna read you just from two amazing human beings that are in the mastermind. I just pulled these up because they make me uncomfortable to read. So I'm gonna read them, but this is from Whitney and Ashley. From the mastermind before we get into the public event.And so Whitney posted and I have to say this woman you just listened to her podcast, but I got to share this because this woman is setting the world on fire. So I'm going to read you what she wrote after the event. Can I call you Wit all crying eyeballs? I'm reading emojis. I don't know how to read emojis.It's one thing to hire a coach. It's another thing to be invited into a family I've been invested in quite a few coaches and programs, and I became another transaction for them. But when I came into George Bryant's mastermind family, it's exactly what it was family until January, 2021. I'd never been at a group of program or cared as much about who I am as a human, as much as who I am as an entrepreneur.The first thing my coach George ever said to me was, can I call you Wit that was everything to me. It was the love, the care, the energy behind the question. I felt it from George and from everybody else in the mastermind. It was like, I'd come home. I joined the George Bryant's mastermind on January 4th, 2021. And in three and a half months, I've made as much money in my business that I did in all of 20, 20 combined the right container, the right family, the right energy, the right intentions. That's what matters go where your heart feels aligned. Run with a group of people who want to change the world and are unapologetic in their pursuit of it. It's George Bryant. I said this to you at dinner last night, but I want to say it again. Thank you for taking a chance on this underdog and open me up a seat at your table. For me, I'm eternally grateful. Whitney, you always have a seat at the table and I'm eternally grateful as well and stoked to have you.And I'm gonna read one more because part of sharpening my tools and having self-confidence is also being open to the feedback. Whether positive or negative, but being open to it and letting it come in and be received so that I can utilize that as information and tools to move forward and be a better coach or a better mastermind host, or make adjustments or continue doing more of what I'm already doing.And so Wit thank you. And thanks for coming on the podcast Wit, and if you haven't listened to Whitney's episode, listen to it because. Wait maybe, Oh no. Whitney's episode comes out after this episode. So keep your eyes peeled when these episode comes out after this one. So now you have a really big open loop about how she teaches you, how to light the fire of yourself and your story and own everything. And so that was from Whitney. And then this one is from the absolutely amazing the queen of avocados turtles email. And I always forgot the fourth one avocados turtles email and coffee. And this is our dear Ashley DeLuca, who is like the queen of email. And so this is what she said. I didn't really have the right words to share or to say, to go along with this picture. I figured I would just describe it. This is a picture of George Bryant and I, we meet, I love that we meet almost a year ago via Facebook posts. I joined his group, binged his podcast, and basically commented, liked on everything he shared. I figured I would just get lost in the sea of others. I had a one-year-old on my hip and I was trying to juggle all of the things.I had just gone in all. I just gone all in on email marketing. I love that George Bryant and I shared the same thought concepts. He just did a better job of sharing them. No, I did not. You are better than me, Ashley. But when I got my first DM from George asking to hop on a call, I was so nervous. He bought me an hour of his time to chat with me fast forward to the month of October of last year.And I joined his mastermind group and I could write a book about how the last six months has rocket ship to my business and my life. And then fast forward to the week of April 18th for an in-person event in Montana. George believed in a version of me that I didn't quite understand or see three days for just us mastermind peeps before the public event. That was the upcoming weekend. I had so many thoughts, breakthroughs, tears, moments of, Oh, I get it now. But you know what? My biggest takeaway was from the weekend Montana, when you water a seed, right? It won't just grow. It will explode just that week. I gained so much confidence in myself and the impact I want to create and the clarity to know how to make it happen.And it's thanks to this one, dude who puts a week's of energy and intentionality into creating two events that would shift and change me and so many others for the better. He believed in a version of me that I didn't quite understand or see, but everyone got to see it. I shared the stage with other powerhouses in the industry. There's so much more much, much more, and I'm not joking. I could write a whole book about my experience in the past six months and that week alone. But what I do know is that if you're looking for someone who is on the brink of exploding, stay here and watch 2021 is my year y'all. And if you're looking for somebody to help you explode you need to be in GBS world.Ah, I love it DeLuca, and here's why I love it. Cause DeLuca is one of the greatest human beings I've ever met with the biggest heart. And she literally wants to open a sea turtle rescue help people with special needs and donate to charity and literally changes the world and would give every ounce of her being to help people in need. And so having her in our family and reading that and having her unlock that potential to fund those dreams and make it happen makes me extremely happy. And. I shared my biggest takeaway from the mastermind for me. And I'm going to share the biggest takeaway the group. And this is going to be a takeaway that I talk about often.And I'm going to give you a tool on how to practice this takeaway. So the takeaway for the group, both for the mastermind and for the public event, which you're going to talk about in a minute was space, and people hearing it to those that surround the world. Let me take a sip of coffee. I'm not editing that out.It's space and people hear me throw this word around a lot and spaces, not passive spaces active. So what do I mean by space? We live in a world, social media world an instant gratification world. If I want it now I can have it. Now, if I want it now I can have it. Now. Give it to me now. I'll buy it now. I'll do it now. Boom boom. But really. That's just distraction. And it's preventing us from having space to find clarity. And so at this mastermind event, intentionally I left big pockets of space, big breaks, two hours to talk about one concept to allow things to mold and develop and space and space is the secret.And I said this at the event, and I said, what most entrepreneurs and most businesses don't realize is that they're not succeeding because of a lack of space. When you give your clients space, they have more time and space to fall in love with you to iterate the process and to put them into work. When you give yourself space, you have more time to fall in love with yourself. Be in a relationship with yourself, explore your intuition and find that edge to play with. But when it's constantly go. Now. Now here. Boom boom. There's never any space. And so what you're telling me is that you want water, but your cup is already overflowing. And if all you do is pour more water in the cup, it just gets wasted.You have to have space to drink the water, to empty the cup, to make space, to fill other things in. And I'm going to give you a couple of things that you can do on this podcast to create space. And it's a huge takeaway. And it's something that I will help everybody with at every event that we ever do. And there was a lot of them coming up, so get ready, strap in your seatbelt cause it's time to go. So now let's shift a minute. So we did the mastermind. For three days, then we took a day off for everybody to go play and not us, me and the team we recovered, but we set up the room for the public event.So we then shifted energy and focus to taking that mastermind energy and saying, okay, now we have 65 ,70 entrepreneurs in a room. Let's. Blow their mind. And so what we did is we set a team intention of what we want everybody to take away. If we said, by the time they leave here, this is what we want them all to have. This is what it is. We worked on that together. We grounded, we set the room and then we filled the room and we filled the room and we had a party. And a party of the most amazing, powerful entrepreneurs that I've ever meet in my life. It couldn't have come together any better. And if you want to see the video, it's on my Instagram, it's also on my personal Facebook. But I'm going to read you some of the comments that people who left the event left on the video. Because a lot of their takeaways are similar. And so I'm going to start ripping through these Ashley Fernandez says, this is the best. Thank you for pouring into us. All George beyond thankful. Richard Sweet is thanks, George for pulling this together. Thank you to the team you have assembled. Thanks to the amazing, wonderful souls that were there to share in such a wonderful community. Brianna says this was such an amazing experience. I couldn't be more grateful. Thank you for running the race with us and passing the Baton. Steph's . I love this so much. Thank you, George. Thank you for bringing all these incredible humans together.Alicia Schmidt, there are so many reasons that every single human being was in the room at that time. This last weekend. Thank you, George, for bringing us together to make it impactful and to all of you who were there. I got you. No matter what, where to find me. The amazing George, the other George has. I don't think words can express the love that I have for you. And that's coming from a man. Good with words. You're a true leader. An amazing man. Thanks for making me feel seen and heard. Erin says words, can't describe an incredible experience. It wasn't how much respect I have for you in your heart. You are a gem of a person, a business owner, father, friend, and you poured into all of us. And for that I'm eternally grateful. The genuine connections you facilitated with massive heart and lots of laughter was a gift to all of us. Thank you so much for being, you honestly are a massive inspirator, which is Erin word.Jared Hanning said one of his biggest takeaways was for some reason, choose your pain or the suffering will choose. You really landed for me. And that came from my dear friend, Brian Bogart, who will be on this podcast, talking about that. Gabe, who will be on the podcast as well. So thanks for putting this together, George, not only did you give me a million dollars of value, but way more importantly, you helped me become a better father and better partner to Rachel. I love you, man. Hailey says such an incredible experience from start to finish. Thank you for filling us with your light and your love. I hope your heart is exploding in a million sparkly bits. Miss April, who is another one of our mastermind family members is George Bryant. There are not enough words to describe what you brought to the table this week. Million dollar strategies, trade secrets, inspiring stories mixed with deep personal development work. Yes. We all came home this week and light our businesses on fire. But what you really did was build community that reminds us we are not alone and helps us be better humans in the process. So much love for you. I hope your bucket is overflowing with goodness, hope and light.The miss Vanessa Thorpe. Since words can't really describe the magic. You created George with your team and every single person who showed up and shared that special container. It was a life-changing experience. It was the hugs, the laughs, the tears, the gleam in your eyes, the wisdom, the understanding, the plunges deep into the water and into our hearts and souls, the leadership, authenticity, kindness, and desire to truly connect and grow as felt each day and grew into a wave of powerful energy led by you. I'm so grateful to you and every single one of us who showed up and dove right in. It was everything and more we needed, we got our buckets filled and get to shine light to each other and back to our loved ones. And to ourselves, of course, there was brilliant business strategy, but there was far more for our hearts, our health, our families, our friends, our minds, our love, and it's what we all needed.And what a hell of a birthday party to one, I'll never forget so much love and gratitude. Jennifer says, I discovered greater confidence to pursue my dreams and real, tangible, next steps actually do it. It seems silly to say it, but it's true. I changed truly. Matt, I'm truly grateful to have been surrounded by some extremely remarkable people. Thank you. And the team for putting on an amazing event. Finally connecting us in person. I honestly feel like up-leveled and looking forward to make our biggest impact in my life and business trainer, Dane. Show up be present. The world needs our lights to shine. Do the work, never stop learning and trying.You are the product of the people you hang around. All emotions are good. Speak up and let your voice be heard. I heard. And Jesse shared my biggest takeaways and one of the favorite things I said, and he said, thank you brother. George biggest takeaway. My job is to find my edge and sharpen it. Not to get reactive. If I go too far and get cut. And I loved when I said that Steve Dale says, can't say nothing credible things about the mind of George and how you're able to unite like-minded humans together, pushing us all outside of a comfort levels, creating an experience that developed us to shine our light brighter. Pretty sure my wife is very curious. What the hell happened in Montana. I've gotten like 10 of those text message. Like my spouse says I'm different. Jennifer Armstrong says this experience ranks in the top three best experiences in my life. I've encountered many humans on this earth and very few have touched my soul to the depths and known George Bryant. I'll be forever grateful that you created this space. Took the time to intentionally curate the most incredible people to be in that room and poured everything you had into those days. And every person in that room, what you did is not easy. It's likely natural for you to run a room or capture people's attention.The work you did takes exponentially more time working on yourself to be able to pour the way that you did. If anyone is even thinking about attending the next event, do whatever it takes to be in that room. It will change everything. It doesn't matter how little or how much you make. It doesn't matter how little or how much self-development, you've done. It doesn't matter where you are in life or business. You will a hundred percent be elevated and supported on a level that you cannot fathom. And there are about 50 more of those that I won't read to you on the phone tire podcast. But I want to know if you could hear the takeaway. And all of those things, because I'm going to tell it to you, the takeaway for me, from all of those amazing human beings and what we witnessed and.Let me just say, thank Jennifer reading your comment again today in this moment, just brought a lot of gratitude in my heart again. Thank you for seeing me and thank you for doing the work that you do, helping women create abundance and doing all of that. But thank you for seeing me and leaving that comment.It means the world to me to be seen. So thank you. The biggest takeaway from that whole event for me, there were two of them for most people. Number one is success is not a solo game. Success is not a solo game, but in order for you to be on a team, you have to be your fully transparent, authentic self. Because if people don't know you and the real you, how you feel, the fears you have, the struggles you have, then they can't serve you and be on your team. And if you're in a group of people that don't see you. For your potential, not your past, you're in the wrong group of people. And so success is not a solo game.Success is not a solo game, but it requires us as leaders, us as entrepreneurs and us as business owners to bring our full self to the table, to bring our unapologetically authentic self, whatever, happy version, messy version, quote, unquote too much, not enough, like whatever the world judges us forward and be like, screw it this as who I am and to bring that person to the table full out every day to be seen and to be witnessed by people that stand in your potential and help you get there, celebrate every win, make adjustments to your losses and do it.And so success is not a solo game and part number two. There is no strategy or tactic that will ever supplement for growing yourself. There is no strategy or tactic that will ever supplement for growing yourself. Now I've been in this world for a long time. I've been doing personal development work since like 2013, 2012 and longer, but that's when I really got intentional about it. And there's these nasty connotations, so personal development and blank here and blank that, and really, I see these things being isolated, like from helmets, batter, business strategies is bad, or, those tactics are bad and I'm like, it's not that any of them are bad it's that they all belong together to be effective because you can't have one without the other and they won't work without the other.And so my other takeaway for this is that as my dear friend, Alex Charfen says, who has been on this podcast before. The reason you don't have the business or the results that you want yet is because you haven't become the person to get them. And I used to get really pissed about that, and I haven't had the sense of entitlement, but the truth is that if you were to give me the level of responsibility and business that I have today, five years ago, I would have broke. I didn't have the tools. I didn't have the capacity. And it wasn't because I didn't have the strategies or tactics it's because I didn't put in the reps to sharpen my edge or my ability to mitigate or manage what's here. And if you use analogies, right? If you go build your first ever house of your first time, you might build a shed. 20 years later, you're probably building a 30,000 square foot mansions. Right? Same thing with cooking, same thing with running like your first run, you don't go out and run 50 miles. You run a half a mile, you stretch and you work up and you work up and you work up. And it's the same thing here, but I watch all too often, people go chase answers that stopped them from doing the practice that would actually give them the answer. And that full circle goes back to the distraction, to the dopamine, to all of it. And you needing space. There is no way to out work. The practice like you can't decide right now that you want to lose 50 pounds and go read a hundred books, hire the best coaches in the world, the best food, the best diet, the best, everything you do, one workout. And number one expect you to lose 50 pounds. Then number two, expect you to recover well from it. If you push yourself that hard, it would kill you. But yet as entrepreneurs we're trained, we live in this culture. Reverence like hustle more. Post-mortem be here more. But we're all doing it, or I don't want to speak for you.I watch a lot of people do it at the sacrifice of themselves, which is actually creating a self-fulfilling prophecy. That you won't be able to have the space or sharpen your own tool or be in deep enough practice with yourself to get the result. And so then you get stuck in the hustle culture of hustle hustle. Bye, bye, bye. Pay me more money and you're forever perpetually fucking broken, and they convince you that all you have to do is one more thing and buy one more thing and give them one more thing as they're getting rich and your suffering. Sacrificing yourself and sacrificing the life that you want to live to build a business. That's never going to come because you need space. And so the biggest takeaway part too, that I noticed from people and I heard from people and everybody that called me was that there is no compartmentalization. You can't have a successful business without having a successful relationship with yourself.You're not going to get better out there and out there being in your funnels and your ads and your copying, all of that stuff. Unless you work on the internal game. And I denied this for six or seven years and I would have success and lose it and have a result and lose it. And it's because I was afraid of space. I was afraid of being in a relationship with myself. And so I'm going to give you a practice to do, and I'm going to keep talking about this practice, but I had a, one of my men's teachers said this to me last night. And it made a big difference for me. And he said, notice when we're in practice, we were doing a practice last night, just a breath work process. And he, we completed the practice. It was a cheek long practice. And so it's a little tiring with one of the things we were doing. And when the practice was over, he counted down for five, four, three, two, one, and he said, bring your hands down. But instead of me slowly bringing my hands down because they were tired, I dropped them and he asked this really. Pertinent and powerful question. He said, where else do you rush to be done? Where else do you not hold? And you just quit? Where else do you have a little bit more, but you try and yourself to let go. And it was a deep question. And then I was at the gym this morning and I was like, Oh, I'm doing my programming three sets of 10, three sets of 10. And it's always right around rep aid. And I could stop at nine. I could stop at nine or okay, cool. The 10th one. And I was like, but why am I not celebrating? Being like, I can go to 11. I can go to 12. And really what it's from. It's from a lack of practice in pursuing that edge and pushing past it.Same thing I do. Cold therapy and ice baths. Like when you do ice baths, like the first 60 seconds sucks. No matter how many times you do it. But it's your commitment to get through it that increases your capacity. There's a really good book called the wedge by this the wedge by Scott Carney that talks about this.And so it's just this big concept that's been coming up for me. It's that I don't get to become a better human or a better tool or more in tune to my intuition or more happy by filling my bucket with more shit than I can't even maintain or have I have to have the space. To explore myself and my relationship with myself and then choose what I let in that bucket and then push the edges of it and utilize it.And so the two big takeaways from the public event that I saw everybody have that I will help everybody unlock is a success is not a solo game. Success is not a solo game. And the fastest path to success is the internal game. And so instead of trying to find shiny new tools or buy new race cars, thinking it's going to help you win the race, make the driver better.So it doesn't matter what car he's in. He'll win the race. And if you think about a professional athlete, like you can go hand a professional golfer, a set of golf clubs. That's a hundred years old and they'll still beat 99% of the people in the world because it's not the golf clubs, it's the golfer. And as entrepreneurs, we are the greatest athletes in the world.And I will say, I executed a 10 year vision of something that I wanted to do that I was petrified to do. And that was running an event based on my intuition and combining business strategies, tactics with mindfulness and breath and space and facilitating a breakthrough. And I'm forever proud of myself for doing it.And there are so many more levels and I'm gonna invite you to do the same. So what is the practice I'm going to invite you to implement a daily stillness practice into your life. And I want you to pick a number that makes you uncomfortable, but doesn't scare you. So let's start with 10 minutes. I want you intentionally for at least seven days to have a stillness practice every day for at least 10 minutes. And that's non-negotiable 10 minutes, which means stillness means no phone, no music, no TV, no distractions. Like you find somewhere alone, you can't close your eyes. You have to be witnessed. You have to be present. And your job is to be still. And the best analogy I can give you is I want you to look at whatever you're watching. Like a movie. You might be sitting out the Lake, look at it like a movie where you're not trying to memorize every scene. You're just watching it for the experience. You're going to have thoughts. You're going to have things. I didn't do this. I didn't do that. And you have to be like, cool. And let it go.Cool. And let it go. And the rule is when you're done with your 10 minutes, you can't write anything down. You can't try to record anything. You can't put it in your phone. You literally have to leave it in that moment. So have a buffer period of 30 minutes to an hour after where you're not trying to figure out what to think about, why to think about that was the best business idea ever, blah, blah, blah. No. That is the antithesis of space. You need to practice being witnessed and unattached to anything that comes up. And so that is my challenge for you. And half of those testimonials that I read and those breakthroughs came from them doing that practice. And they did that practice once for a longer period of time and got to experience those moments.And so I'm going to challenge you to take that practice on. So that's what I got for today. That's what I got for today. I would read the rest of the testimonials, but I don't have time because I have another interview and I would sweat a little too much. And I still get to practice my edge of letting that feed back in and feeling worthy that you're listening to a podcast and thinking that you want to listen to a podcast where I read these testimonials and I hear them because I make up stories about that too, because it's a never-ending internal game. So it's just something we play with and practice. So here's what we do. I'm going to wrap the episode. We're going to do the outro. I'm going to challenge you to take that practice on, and I'm going to challenge you to send me a DM on Instagram with the results of it. Tell me how you felt. Tell me what came up, tell me the clarity you had. There's no way to lose that game, but here's what I will say is that. You can't expect a tool to work or something to work when it's neglected. If you don't start a car for a year, it doesn't run the same. If you ignore food until it goes bad, you're not going to eat it. If you don't practice sharpening yourself, it's not going to perform at the level that it could.And so it's an intentional practice. I'm gonna invite you to take it on and keep your eyes peeled because you're going to want to buy tickets for the next event because we are capping it. So I can create the same experience again. And so the moment tickets go on sale everybody who's been at a previous event gets first dibs. So that means they'll probably be 30 tickets left and you're to want to grab them. So keep your eyes peeled and your ears peel. Cause we'll be talking about it. And when to get them, we're looking at October. Of 2021. So go do the practice. I'm going to cue the outro. I absolutely love you. Remember that relationships will always beat algorithms, go give that bright light of yours to the world.
You can learn more from Ashley by joining her group at ashleykdeluca.com/community.
In this episode we have the wonderful pleasure of speaking with Ashley DeLuca founder of Ashley K DeLuca marketing. She shares a profound story of finding your own strength and having amazing success helping others. We learned so much from this interview! I would replay it if I were you! Website Podcast --- Send in a voice message: https://anchor.fm/i2h/message Support this podcast: https://anchor.fm/i2h/support
Ashley didn't pursue her dream. Instead she pointed her boat downstream and went where the tide took her. Because of this, she's discovered her true calling and unparalleled happiness! Ashley was so inspirational that I wrote a blog post about her philosophy and what she's learned in hopes that it will inspire others! Ashley is an email marketing expert with a passion for sea turtles and avocados and as well as a firm grasp on the enneagram. Come, have a listen as we discuss it all! Full Show Notes Here: https://www.anunknownadventure.com/aua18.html Enneagram Test: http://www.9types.com/rheti/index.php KA's Website and Blog here: https://www.anunknownadventure.com/ Want to make my day? Please follow me on Instagram! https://www.instagram.com/anunknownadventure/ Thank you so much for listening :) Kimberly Anne
Y'all.... my girl Ash BROUGHT IT when it comes to email lists and email marketing. We covered soooo many things (well, really SHE covered so many things and I just listened because she's the expert, lol....) Knowing WHEN it's time to start an email list. Ashley's genius lead magnet for getting people ONTO your email list. What is the PURPOSE of an email list? Why email marketing is like holding her toddler's hand. What is email list "auditing". What is means to use your email list as an ASSET. How you might be confusing the fudgsicles out of your subscribers and why this is a BIG NO.. Pivoting from an "I" focus to a "you" focus to connect with your audience and get more engagement. PLUS.... the super sneaky (but actually really awesome and authentic) email that Ashley sent out that got her the most engagement and really made her subscribers feel seen by her. So.... tune in and listen 2-3 times to make sure you catch it all!! Want to connect with Ash? http://ashleykdeluca.com/community Want to apply for the Six Figure Inner Circle? Doors close 3/1/2021. http://www.whitneybarbary.com/innercircle
Email marketing MistakesEmail is so simple and it was just one of those things where you were able to just sit and write emails as if I'm just talking to your best friend. I know you correlate it with texting and it's like the same process. Some of the biggest mistakes that you see people make when it comes to email marketing, number one is, the make it complicated. They allow the funnels or the tech the kind of idea or concept of, I need all of these things in order for it to work. When in reality it can literally just be as simple as sending an email broadcast out and just communicating with your people. But then on the flip side often we just really get into the tunnel. People get over the fear of writing the email. We often just copy and paste like a blog post and throw it in. Or I see a lot of people just literally copied and pasted over from the actual, sales to the email. I think the biggest thing is that so often we like try to repurpose email and make it super easy and simple, but then we lose the fact that we are trying to make an actual connection point with somebody and it comes from having a style in terms of your email and really making sure that you're writing in a way that's more conversational and not just throwing something at somebody. Trying to take like a transactional approach and have it be robotic, but then expect it to work. People try to accomplish what should be done over seven days in one email which we called “email stuffing”. Email stuffing is like, I have a rule and this better than anybody. Literally trying to get people to go from I'm happy in my life to thinking my life is broken, wanting to invest money in it for something and then convincing me to do it all in one email. One of the biggest mistakes that people make with email today is they lack patience. They lack patience, and we live in this society and we live in this world where everything is like dopamine, like on the spot, give me the dopamine like immediate gratification. But I will tell you right now, the success of your email is patientsOpen ratesOpen click rate is all about the relationship you have with your subscriber. Email marketing is really about that relationship and that also comfortable patients. It's just if you Like with your best friend, like if you don't keep in touch with your best friend of course they're going to be like, what the heck, man, like what happened? You have to treat them in just the same manner with those consistent touch points. And also to making sure that you focus on like actually being there. But the secret of email marketing, comes down to the depth of organic engagement you have with your audience.Email is a massive driver. Like I'm talking multiple six figures of revenue a month just from email marketing. There’s so much opportunity we can get a 25% lift in the business with email. We're talking about social triggers. We're talking about brand awareness. We're talking about front of mind because you have to remember that there is a symbiotic relationship between your email and every other touch point in your business. And so if you have social and you're not using it, guess what that is going to negatively affect your email. If you're running paid traffic. And you're not responding to the ads or the things are getting slammed on the ads and your teams not in there and you're not running good content. That's going to affect your email. Everything works together.the success of your email comes down to the success of the relationship that you have with that family member on the other side of that email subscriber. And so does shady subject lines work? No. They get somebody's attention through the bait and switch, but the moment the email doesn't match, you've trained them to not trust you. So the next emails won't be opened. And so the success of your open rates, the success of your open rates comes down to your preexisting relationship with your customer. The moment they open their inbox and they see the from name. The feeling that they get in their body is what dictates whether they open that email, because that's what dictates of whether they even read the subject line or not. Then they go to a subject line. And then when they click on the subject line and they open it, if that subject line does not match what's in the email, you've lost them. But if it does, you just added another touch point of trust and safety, which that before we even get to the content in the email is the determining factor of whether they ever opened your next email. I've been able to look at businesses and tell the success of the company based on their email stats. Like literally just based on how many replies they get, what their open rates are and what their click-through rates are like. If your click-through rate is low, you have to ask yourself like what was missing and what's there. the success of your email marketing isn't some crazy strategy or tactic. It comes down to the relationship.Email Best PracticesClarity is so incredibly important because especially if you're going into your email. Even before you hit that Google doc, if you are not clear on what your message is like in terms of what is your purpose in this role? What are you trying to share? What is your like main center focus in terms of, with who you're trying to serve and what you're trying to do, but then also to like Having that confidence within yourself to own your expertise as well. On the other side as well, I think it's really about just like having that focus. Like you need to understand your focus of what is the next step? Sometimes it's easier for me to write backwards in terms of like where do I want to lead them? What story do I need to tell? What does this need to look like? And just working through that process of moving them through that and it makes it so much easier as well. But you might then work backwards and realize that they might have to do three things before they get to the touchpoint. And so instead of shoving that in one email you do one email to an email three which increases the touch point, sets them up to win. I always do things in Buggles, the three, five and eight, because usually depending on where someone's wanting to go. Yeah. Like a minimum of three emails is going to get somebody there.One of the biggest secrets to email marketing being successful is to be direct. And in order to be direct, you have to be clear. And in order to be clear, you have to have done the work and know where it is. You're going to take people which comes back to that inner confidence. And whether that's confidence for you or confidence for you and your team collectively, or your team empowered at that lower level.Basically just breaking it down where you're taking care of those objections before you get to the sales. So the pitch to the point where like, When you send them that message like, Hey, it's open, let's do the things they're already sold. They're already there. They’re already sold because you've already given them the value that you've already given them the consistency of showing up saying, Hey, I'm consistently showing up in your inbox. Like I'm consistently showing up in my Facebook group, I'm consistently doing the things and I'll just pivot here for a second. Showing up consistently and getting hooked. You can do that in your email marketing, you're showing up and now is so much more than so many other coaches, strategists peoples at whatever you work, whatever you do honestly are doing, most people are so lazy that they don't stick up and be consistent and do what they say they're going to do. It's not the best content that wins. It's the person who's the most consistent every time. Because what we're willing to trade the present on the inside of the box for something that might not be as shiny in order to feel safe, to have it. And consistency creates safety. And the one emotion that people want is safety. Emotion that comes after buying is buyer's remorse, and regret and guilt. You've never gained muscle by inconsistently working out. You've never nurtured a relationship by inconsistently showing up like consistency is one of the secrets to success. And email marketing is your literally keel in the water because every day you have the opportunity to literally be consistent with a touch point. The biggest thing with email is remembering that it is a journey that takes time. A lot of times, what I see is that people will have a story or they'll add something in value based, but then it doesn't match the call to action whatsoever. It's like super random. It's super like off the cuff. It doesn't make any sense. It doesn't, it's not enticing. So you want to make sure that like your whole email flows on through to the point where they're already finding that link. They're already looking to click on it even before they get to that point when they're like, eyes are going through. Formatting is so great. Incredibly important especially in terms of with cell phones, like that's a huge thing. So many people are viewing their emails from their cell phones. Make it super simple to the point where it just looks like it means that you literally just typed up and sent on over to somebody. Make sure the links work that's so big. And just making sure that also too, you're sending it out to the right segment of your office. If they're reading your email, they want to be in your fucking inbox. Stop trying to send them to Facebook, stop trying to send them to Instagram unless you're sending them a dedicated email to that place for that reason on purpose. You have to remember that you're conditioning a habit or behavior when somebody is reading your email. Understand that you're entering somebody's home. It's like having somebody's phone number in business because it's the only thing I'm not competing against an algorithm I'm just competing against your attention. And so if I want to keep it, I got to go deep there and I have to protect it.Focus on what you really want to sell and stop trying to take people on an endless, like clicking buying journey that actually doesn't serve them. Transparency always wins. Authenticity wins, being human, always wins. Email is just a relationship with people and its how you practice it and do it
What'll keep you going when the bottom drops out? Ashley DeLuca is passionate and hyper-focused on what she does. She even gave up the agency life to focus on just one thing - email marketing.It hasn't been easy. In fact, it's been scary at times.But she has a fire the pushes her forward. Today, Ashely shares her story of just... moving... forward.Plus! As a special bonus - Ashley writes your 2021 eCommerce email marketing campaigns for you!Seriously! Just copy the examples and swap in your products/customers into this email sequence.Links to everything discussed can be found at:www.nextlevelecommerce.co/72LAST CHANCE! This Is YOUR Year - Register for our live event to make 2021 the BEST year of your life!www.thisisyouryear.co
We all know that connection is key, right? But, did you know that email is one of the most efficient ways to connect? Our guest today Ashley DeLuca takes us through the process of building your email list, connecting with your audience, and selling to them in the inbox. Because the fact is... there is income waiting for you on the other side of your email impact. So, let's dive into the topic at hand... EMAILS to INCOME with an absolute expert and strategist Ashley DeLuca OUR FAVORITE EMAIL SYSTEMS MENTIONED in this episode:ConvertKitActiveCampaign To connect with our guest, Ashley: Her Facebook Community - Email Marketing Simplified for Coaches & Strategists To connect with your host, Alicia:InstagramFacebook To connect with the podcast so you never miss an episode: Instagram **do the podcast a big ol' favor and take a quick screen shot of your listening device and tag us @shesdoingbigthings so we can give you a shout out AND enter you for a free "Shhh... Big Things Are Happening" mug
In Episode 58, I have the pleasure of talking to an email marketing expert, Ashley DeLuca. She gives us such actionable tips and insights into email marketing! Her energy is infectious and her knowledge of email marketing is endless! You won't want to miss this episode! Connect with Ashley here: Facebook Group Facebook Instagram Pinterest Show Notes Facebook Community Youtube Channel
Connect with Ashley DeLuca on Facebook here https://www.facebook.com/ashleykayladelucaand here Facebook Group here https://www.facebook.com/groups/ashleykdeluca You can find Rebecca Gebhardt of Rise with Rebecca here https://www.facebook.com/risewithrebeccaher Facebook Group here https://www.facebook.com/groups/1705879572875607and her book Beyond the Board: How To Achieve Your Vision Board Goals In A Fulfilling and Sustainable Way here https://amzn.to/2CBqowY Find Bella Verita of Align Sales here https://www.facebook.com/highvibebellaand check out her Facebook Group here https://www.facebook.com/groups/womensellingpowerfully/ You can reach Brittany Baldwin of Tick Tock Sales here https://www.facebook.com/ticktocksalesor join her Facebook Group here https://www.facebook.com/groups/salesskillsforbusinessleadersand pick up a copy of her new book, Database To Dollars here https://www.ticktocksales.com.au/ Connect with the Sales Made Simple Podcast Team here https://www.madesimplebusinesslearning.comThanks for listening!
Ashley was so excited for her baby brother to be born and when she got the call to say he had arrived she couldn't wait to meet him. As she walked into the hospital and saw him lying there covered with tubes, she knew something wasn't right. Ashley knew then that things were going to be different and felt scared and confused as she didn't really understand what was happening. Find out more about how life was having a sibling with downs syndrome and how she then went on to set up her own business when her baby was 2 days old …
When it comes to email marketing, where do you stand? Are you someone that:Hasn't started building an email list yet preferring to connect on social media.Has started an email list that you email consistently.Is looking to scale your email marketing efforts.In today's episode with our guest and email marketing specialist, Ashley DeLuca, you'll learn:Why email marketing is relevantWhy every business (not just online businesses) needs an email listHow to start today without the tech overwhelmThis interview was part of the Creativity & Resiliency in Small Business Summit Yong hosted back in March at the start of the pandemic. If you'd like to get access to the entire summit for free, get all the details at www.yongpratt.com/280 See acast.com/privacy for privacy and opt-out information.
The Business Mom Summit is coming up in April of 2020! Listen to this episode to hear the audio previews of the Day Two Speakers! These women are all about helping you to get your business foundations set in place! Day Four Speakers Include Laneic Lavalle, Ashley DeLuca, Christi Cooper, Amber Brooks, Angie Whitten, Travis Kearin, Sharon Henderson, and Jessica Haines. Register for the Business Mom Virtual Summit for FREE Here! https://bizmomsummit2020.heysummit.com/
“When you leverage your network, you leverage the places where you're already visible.” Ashley DeLuca (11:31-11:35) Organic marketing is the backbone of any successful company. But entrepreneurs often struggle to gain traction in the early stages of their businesses, causing frustration and loss of revenue. Ashley DeLuca helps entrepreneurs convert ideal prospects into paying clients through email sequences that lead to consistent and predictable profits. But she didn't start out as an email marketing strategist. Her journey began in web design after teaching herself HTML and CSS. She made connections through online groups where she found others pursuing the same things. “I knew I needed to have someone who was going to fully commit to my business. One of the biggest investments I made was investing in a committed coaching relationship with Janelle.” - Ashley DeLuca (12:31-12:45)After starting a marketing agency with a fellow entrepreneur, she transitioned into the world of email marketing. Eventually, she left the agency behind and found herself starting over again. That difficult transition hit her revenue hard, bringing her down to a monthly income of $300 in November of that year. She quickly had to figure out what she would do next. Leverage Your Network by Serving Others Ashley had already built the foundation for her personal brand, so she had people who were still seeking out her services and expertise. Leveraging her network was the best way to get up and running. But instead of going to others and just trying to sell her services, Ashley checked in with her network to see what people needed. By identifying the problems people had, she could offer the solutions that brought her paying clients. Positioning yourself as a problem solver is the best way to leverage your connections. Your network is the one place where you've already established visibility and credibility, so it's an invaluable resource for anyone looking to build their business. Ashley couldn't build a successful business alone. She needed support from a coach or mentor who was fully committed to her goals. So she invested in a coaching relationship with me. Our relationship had already started when I was looking for a “unicorn” marketer who could write the copy I needed and build the sales funnel that would grow my own business. Ashley was that unicorn. She was now coming to me for coaching, and she soon went from making $300 online in November to earning $3,000 by December. She would eventually reach $7,000 in monthly revenue. At the core of this huge leap was her trust in her intuition and focus on serving people at the highest capacity. “What does it mean for you to serve at your higher capacity, and what does that offer look like?” - Janelle Lara (17:07-17:11)The Email Marketing Strategy You Need to Leverage Your Network Many business owners build a list only to let it become stagnant. But this leaves money and connections on the table. Failing to deliver high-quality content doesn't serve you or your audience. You have to identify the gap between your free offer and the end goal of having clients work with (and pay) you. That gap is where you nurture your relationships in a way that has a positive impact on your audience. Start with a standardized welcome sequence for anyone who chooses to opt in to your list. It's a way of introducing yourself so they become familiar with you and your story. But more importantly, it should be about what you can do for them long before you pitch them on your primary offer. The right welcome sequence creates an engaged community. But you need to show up often. Creating a two-way relationship with email marketing starts with understanding who you're talking to. You need to grow a “clean” list, which means that everyone on your list actually cares about what you're saying. Analytics let you see who's opening your emails, and your Client Relationship Management (CRM) tool lets you segment your audience and tailor messages to the right people. Beware of Vanity Metrics The social media landscape puts a high priority on likes, shares, and other vanity metrics. These are measurements that don't reflect your revenue. Be careful not to fall into the trap of focusing on vanity metrics instead of creating profitable content. You want to focus on serving people, but you also need to generate revenue to create a sustainable business. The money you make reflects the impact you're making. Having a system in place to measure your email marketing is key to getting the best results. Your metrics should be easy to understand so you recognize the opportunities to re-engage with members who may have dropped off along the way. Email marketing is a powerful tool for leveraging your network. Your list is the most valuable asset your business has. Use it wisely to create an engaging community that you impact with your skills and expertise. How to get involved Follow @theparttimeceopodcast on Instagram for special, podcast related updates! For more resources, information on my coaching services, and a whole community of Part-Time CEOs, find me on Facebook at Janelle Lara, my website, or email me at janelle@janellelara.com. If you'd like to learn more about Ashley, visit her website at www.ashleykdeluca.com or check out her Facebook page. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. 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In this episode, I talk with Ashley DeLuca about success, taking time to connect with friends and loved ones, the traits Ashley believes all champions possess and how she got started in business. Ashley also shares email marketing tips for women who want to get better at reaching customers outside of an environment owned by Facebook, Instagram or YouTube. Ashley DeLuca is a Digital Marketing consultant who helps creative female entrepreneurs uplevel their web presence, establish authority, and develop their own spot on the internet to call their own with her step-by-step solutions. You can find her online at ashleykdeluca.com We talk about success, taking time to connect with friends and loved ones, the traits Ashley believes all champions possess and how she got started in business. Ashley also shares email marketing tips for women who want to get better at reaching people outside of an environment owned by Facebook, Instagram or YouTube. Get the download that Ashley discusses in the show, her easy guide to getting started with email marketing. About Your Podcast Hostess: Coach Kim Peek is a fitness and real-food enthusiast who is also a theater-mom, dog-mom and breast cancer survivor. Kim has a zillion coaching certifications that you can read about on her website. You can hang out with Coach Kim online at: www.CrushingMyGoals.com Facebook Instagram @PowerOfRun And join the free STRENGTH CHALLENGE group at Power of Run. Click here. Business owners, leaders, supervisors: Learn how a fit workplace can help increase productivity, camaraderie and retention, as well as improve the health of your team. Free webinar and resources here: https://www.crushingmygoals.com/Fit-at-Work
Website Design, Actionable Strategies and Transforming Life from Corporate to Entrepreneur Status. Learning what it means to be Website Ready and knowing your Ideal Market... Ashley DeLuca Consulting LLC ashleykdeluca.com --- Send in a voice message: https://anchor.fm/anika-wilson/message Support this podcast: https://anchor.fm/anika-wilson/support
In this episode, we have Ashley DeLuca whose a web designer and digital marketing strategist for creative entrepreneurs. Ashley has been creating strategic web designs over at Ashley K Deluca.com for over 5 years and is the co-owner of the Be Boss Girl group. If you are looking for web design strategy tips then this episode… The post How to create a web design strategy for your clients that get them results – with Ashley DeLuca appeared first on Development Services for Graphic & Web Designers.
Ashley DeLuca provides actionable digital marketing strategies to creative female entrepreneurs.
Top 3 Must-Haves for your Web Site with Ashley DeLuca
In this month's goal-setting session, we talk about prioritizing and which goals to pursue. If you know me, I'm a multi-passionate so this can be especially tough for people like me!