Podcasts about ecpc

Google Ads stellt einiges auf den Kopf – mehr Kontrolle bei Demand Gen, neue Möglichkeiten für Responsive Search Ads, Änderungen bei Customer Match und das Ende des eCPC. Was bedeuten diese Updates für eure Kampagnen? Mehr Flexibilität oder mehr Einschränkungen? Welche Chancen ergeben sich – und wo müsst ihr jetzt nachjustieren? Wir nehmen die wichtigsten Änderungen unter die Lupe und zeigen, wie ihr eure Strategie anpassen solltet.

On today's episode of the Friday Nooner, GrepBeat Godfather Joe Colopy was back in the hosting chair alongside Melissa Crosby and new co-hosting addition Kaitlyn Dang—both of whom, to be clear, were in their own chairs. They started off with a bit of banter about Joe's brush with death (he nearly crashed his new “GrepBeat red” vespa). Then, our trio of co-hosts welcomed this week's guest, Annie Combs. Annie is the Co-Founder and CEO of ECPC Travel, which she describes as the “eco-friendly, socially conscious Expedia.” Annie filled us in on her startup's mission to facilitate conscious travel in a way that simultaneously helps travelers find what they want and uplifts destination communities. From there, it was a four-way conversation covering all kinds of travel experiences and goals (including the “sick girls trips” Annie finds a chunk of her customer base enjoying!).

eCPC Deprecation This week on Marketing O'Clock, Google bids eCPC bidding Adieu and announces Confidential Matching, a data privacy solution that we actually have confidence in. Plus, all the digital marketing news you missed this week. Start your free trial. Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/

Découvrez un bout de l'histoire des Centres Sociaux au travers du Spectacle "Soudain, Marie-Jeanne !" Un spectacle qui promet de vous captiver et de vous offrir débat et réflexion. À l'issue du de la représentation, il sera possible d'échanger avec la compagnie et les acteurs sur la création du spectacle et l'ensemble des sujets abordés pendant la représentation.Le 17 septembre 2024 à 18h à l'ECPC de Gonfreville L'OrcherBilletterie gratuite Découvrez la fédération des centres sociaux 76 FCS76

In a recent announcement, Google stated that they will be phasing out bid strategy enhanced cost-per-click (eCPC) from Google Ads. The company says they will be replacing eCPC with manual CPC starting in October. Meta is updating business tools, announcing they will be increasing data restrictions as ongoing attempts to prioritize privacy continue. Meta explains the restrictions are set to automatically restrict certain data, including URLs and custom parameters. If one wasn't enough, here's another. The DOJ has filed yet ANOTHER lawsuit against Google. The Justice Department says Google has used anticompetitive strategies to unjustly achieve its staggering 91% market share in the digital advertising market. As always, tune in to see what's going on in the digital world so you can stay ahead of the SEO curve here on the EDGE of the Web!  News from the EDGE: [00:06:09] Google Ads to phase out enhanced CPC for Search and Display [00:08:03] EDGE of the Web Sponsor: SE Ranking [00:09:57] Meta reveals updates to business tools impacting advertisers [00:12:24] US vs. Google, round 2: Government takes aim at digital ads Captain Obvious:  [00:17:33] 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention AI Blitz: [00:20:36] EDGE of the Web Sponsor: Inlinks [00:21:26] Mediavine Bans Publisher For Overuse Of AI-Generated Content [00:22:10] UK signs AI safety treaty to protect human rights and democracy [00:23:45] Will ChatGPT be the new Google? The future of search and information retrieval AI Tools: [00:24:49] How to use Google MusicFX to create AI-generated music Barry Blast from Search Engine Roundtable: [00:25:33] Bing May Use ProductGroup Markup In The Future [00:26:38] Bing Product Search Results With See Details Button [00:28:00] Google Business Profile Appointment Link Broken Notifications Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Resources:  Google Ads to phase out enhanced CPC for Search and Display Meta reveals updates to business tools impacting advertisers US vs. Google, round 2: Government takes aim at digital ads 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention Mediavine Bans Publisher For Overuse Of AI-Generated Content UK signs AI safety treaty to protect human rights and democracy Will ChatGPT be the new Google? The future of search and information retrieval How to use Google MusicFX to create AI-generated music Bing May Use ProductGroup Markup In The Future Bing Product Search Results With See Details Button Google Business Profile Appointment Link Broken Notifications Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Episode 174 contains the notable Digital Marketing News and Updates from the week of August 14 -18, 2023.1. Google Ads Sunsetting Enhanced CPC on Shopping campaigns - Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Google explained that it is adopting more advanced strategies and campaigns as its technology improves. Google pointed out that eCPC was launched more than 10 years ago, and new strategies, such as target ROAS, Maximise conversion value and fully automated campaigns like Performance Max, can help you achieve the same or better results.If you are using eCPC, Google recommends taking the following actions:  In your Standard Shopping campaigns, try the one-click Target ROAS experiments for Shopping, which you can find in your campaign settings.  Alternatively, you can trial Google Ads' newest fully automated solution, Performance Max campaigns. 2. Google Testing Small Advertisers Premium Support - Not sure if this true but Search Engine Journal reported that Google Ads has launched  a new pilot program to provide enhanced customer service for a select group of small Google Ads customers. The goal of the paid pilot program is to: “… provide agencies and advertisers with specialized one-on-one support tailored to specific customer needs.”This marks a shift for Google, which has historically reserved this high-touch level of support for its largest advertising clients.My thoughts in the show. Listen and find out.3. Google Makes it Easier for Customers to Find You on Social Media - Google has announced that businesses can now add social media links to their Google Business Profiles. This new feature allows businesses to make it easier for customers to find and connect with them on social media.To add social media links to your Google Business Profile, you will need to: Go to your Google Business Profile. Click on the Edit button. Click on the Contact tab. Under Social profiles, enter the URL for each social media platform where you have a presence. Click on the Save button. Once you have added your social media links, they will be displayed on your Google Business Profile. Customers will be able to click on the links to visit your social media profiles.4. Google: Domain Name Does Not Make Or Break Your SEO - We've covered this topic in the past however it came up this week so we are covering it again. Here is what Google's John Muller wrote:“An #seo question from the X-Twitter world: In the domain name, is the use of dash ( – ) recommended or not? It's fine  Pick a domain name for your brand for the long run, don't just collect keywords (the common reason for dashes). Build out a domain. – For SEO, dashes are very minimally better in URLs than underscores. Don't change your URLs for them tho. Don't use spaces, commas, colons, etc in URLs.  Your domain name is never going to make or break your SEO.” 5. Is It Okay to Use noindex to Remove a Page from SERP Sitelinks? - Google's John Mueller answered a question about whether it's okay to use the noindex meta tag to remove a page from SERP sitelinks. Here is the original question: “Is noindex a good way to get a page out of a search result sitelinks? Should be an option in web console imho but a specific real estate agent's page is part of the website sitelinks where there are lots of other pages like About etc. that should be there instead. Should I temporarily noindex the agent's page to get it off the sitelinks?”What are SERP sitelinks? SERP Sitelinks are clustered links in the search results from one domain and are are typically shown when someone searches for the name or URL of a website.And a noindex meta tag is a directive, which means that search engines are obligated to obey the request. In the case of a meta noindex tag, this means that search engines are required to drop a webpage from the index. In simple terms, there's an indexing engine, which is the part with Googlebot that goes out, crawls the web and acquires website content for possible inclusion into Google's index. And there's also a ranking engine.Mueller said that it's generally fine to use noindex for this purpose, but there are a couple of things to keep in mind.“I suspect (computers do weird things, so no guarantees :-)) what would happen is we'd drop it (during the noindex) and return it to normal (same state as before) when you remove the noindex. We wouldn't see a temporary noindex as a signal that you like it a little bit less — it's either indexable or not, the ranking side is separate from the indexing.”Google lists a number of steps that publishers can take to keep less desirable pages out of the sitelinks in their official documentation: Make sure that the text you use as your page titles and in your headings is informative, relevant, and compact.  Create a logical site structure that is easy for users to navigate, and make sure you link to your important pages from other relevant pages.  Ensure that your internal links' anchor text is concise and relevant to the page they're pointing to.  Avoid repetitions in your content. However it still does not solve the mystery as to why a less desirable page is showing up in SERP sitelinks. May be what is less desirable to the site owner is more desirable to Google? 6. Why Your Site Might Not Be Ranking in Google Despite Good SEO? During August 2023, SEO Office hour, someone asked “Why is my site not ranking despite low competition and good SEO? I have a sitemap, indexed pages, updated content, backlinks and on-page optimization. But my site is still not in the top 200 results for my keywords.”Before I jump into what Google's John Muller said in his reply, I want to point out that “Good” is subjective here. It depends on the expertise, knowledge, and competence of the individual making that judgment. Until failure makes a knowledge gap obvious, it is difficult to be aware of what one does not know.So "good" SEO might mean different things. Anyways, now on to how Muller responded. First he said “I see this kind of question often. Google tends to focus on various technical aspects when it comes to talking about SEO, but you need to do more.A good way to think about this is to compare it to the offline world.  When it comes to books, does a good cover photo, a reasonable sentence length, few misspellings, and a good topic mean that a book will become a best-seller? Or as a restaurant, does using the right ingredients and cooking in a clean kitchen mean you'll get a lot of customers? Technical details are good to cover well, but there's more involved in being successful.”Hmm. So Mueller responded to the question in riddles. IMO, what he is saying that in addition to technical details you need to have good quality content aka helpful content. More of my thoughts in the show. 7. Google Doesn't Use Third-Party SEO Tool Scores for Rankings - Google has clarified its stance on third-party SEO tool scores, stating that Google does not use these scores to determine search rankings. “Once again, no, Google does not use scores from third-party SEO tools for search. However, that doesn't mean that they're all useless.” This means that while these tools can be helpful for providing insights into a website's SEO performance, they should not be relied upon as a definitive measure of success. “Transparently calculated scores can be useful to estimate your website's standing or to point out actual issues. They could help with the next steps or perhaps even qualify the work that was done.”John Mueller, a Google Search Advocate, made the clarification in a recent episode of the "Ask Googlebot" video series. He explained that Google's algorithms are constantly evolving, and that they take into account a variety of factors when ranking websites. These factors include the quality and relevance of the content, the number and quality of backlinks, and the user experience.Mueller mentioned Google's Chrome Lighthouse tool as a helpful tool that doesn't directly impact rankings. Lighthouse generates scores for website performance, but Google doesn't use them to rank websites in search results. However, Mueller explained the performance scores from Lighthouse could benefit you: “The score is transparently created based on various tests, which you can look at. With the overall score, you can estimate how well your website performs for those tests.” Website analytics scores can help you find problems, such as utilizing overly brief anchor text that could negatively impact site navigation. Though these concerns may not directly affect search engine ranking positions, they could still affect user experience and click-through rate.He said that these tools can be helpful, but they should not be used as a substitute for understanding how Google's algorithms work. Website authority scores, spam scores – Google doesn't use any of those in ranking. It's just an SEO myth that won't die.

At the end of March, Dr. K Royal started her new role with Crawford & Company, and because of that, was traveling to the company's headquarters in Atlanta (GA). That same week, Paul Breitbarth of Catawiki was teaching a new data protection course with our favourite guest co-host Ralph O'Brien at Maastricht University's European Centre on Privacy and Cybersecurity: a Masterclass on privacy management and data governance. Therefore, this week, a discussion on the ins and outs of privacy management, ISO certifications and how to work towards compliance. If you would like to know more about the Masterclass, check out the website linked above. New dates for the course will be announced in the coming weeks.The Leadercast PodcastThe fun way to grow you and your top talent.Listen on: Apple Podcasts Spotify As always, if you have comments or questions, find us on LinkedIn, Twitter @podcastprivacy @euroPaulB @heartofprivacy and email podcast@seriousprivacy.eu. Rate and Review us! #heartofprivacy #seriousprivacy #privacy #dataprotection #cybersecuritylaw #CPO #DPO

Get up to speed with the Digital Marketing News and Updates from the week of Feb 3-10, 2023.1. YouTube: Buy Specific Time Slots Around Major Events Through Cost-Per-Hour Masthead Ads - YouTube's Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments. By using the Masthead Ads, brands and advertisers can maximize visibility, reach and impact, delivering their message to a captive audience and potentially increasing conversions. For example, “During the recent World Cup], McDonald's Brazil turned to the YouTube Cost-Per-Hour Masthead. Their strategy was savvy: reach anyone in Brazil who was watching YouTube an hour before the Brazil vs. Cameroon match and remind them to pick up McDonald's before the game started. This perfectly timed execution delivered tens of millions of impressions at the very moment fans were preparing for the match.”However, there's no indication right now how much the Masthead ads cost, or how much of the inventory is available. They may be a better option for national brands versus small or local businesses.2. Pinterest Posted Its Q4 ‘22 Earnings Report - Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue. Pinterest added five million more active users – most of them coming from Europe – during the last quarter of 2022. Here are the user breakdowns: 95 million users in US & Canada (same as Q3'22) 124 million users in Europe (+4 million from Q3'22) 231 million users in Rest of World (+1 million from Q3'22) Pinterest's big winner on this front has been Idea Pins, its Stories-like option which presents uploaded video in a swipeable, full-screen display. The emphasis on this format has helped boost the platform's appeal with younger audiences, with Pinterest reporting that Gen Z was the fastest-growing demographic on the platform, increasing double digits year over year. On the revenue front, Pinterest posted a 4% year-over-year increase, after bringing in $877 million Q4'22. Revenue breakdowns: $722 million in US & Canada (+$147 mil from Q3'22) $123 million in Europe (+$37 mil from Q3'22) $32 million in Rest of World (+$8 mil from Q3'22) Average revenue per user (ARPU) is $7.60 for US & Canada, $1.01 for Europe, and $0.14 for RoW.Based on what I read, it feels cost of ads in Europe and Asia are significantly cheaper than it is in America & Canada. 3. Microsoft Ads Update -  Here are the new products and features announced this week from Microsoft Ads: Last-touch attribution is also now available in all Microsoft Audience Network markets! This feature allows you to change your conversion goal attribution, which will allow Microsoft's Automated bidding solutions to take both click-based and view-through conversions into account. Enhanced cost per click (ECPC) is now available in all markets for the Microsoft Audience Network.  For all Automated bidding tactics, Microsoft Ads now also have data exclusions, which will help inform Microsoft Advertising's Automated bidding algorithms in case there's a data outage on your website or any other unintended conversion tracking changes. This will allow you to ensure your Automated bidding algorithms get precise information and maintain optimal performance! Google Import in Microsoft Advertising makes transferring Smart Campaigns from Google Ads over to Microsoft Advertising easy, helping you reach more customers instantly. And as of this month, this capability is now available in the United States, the United Kingdom, Australia, Canada, France, Germany, New Zealand, Ireland, Italy, the Netherlands, and Singapore. Save time and import your Google Smart Campaigns in just a few clicks today! 4. Google Recommends JSON-LD For Structured Data - Google updated the structured data guidance to explain that while any of the three structured data formats (JSON-LD, Microdata & RDFa)  are acceptable to Google, however they prefer JSON-LD. Here is what they wrote:“Google Search supports structured data in the following formats, unless documented otherwise. In general, we recommend using a format that's easiest for you to implement and maintain (in most cases, that's JSON-LD); all 3 formats are equally fine for Google, as long as the markup is valid and properly implemented per the feature's documentation. In general, Google recommends using JSON-LD for structured data if your site's setup allows it, as it's the easiest solution for website owners to implement and maintain at scale (in other words, less prone to user errors).”5. Google Is Now OK With AI-Generated Content - Last year Google was against AI generated content and Google's Search Advocate John Mueller during April 22 SEO Office hour said that content automatically generated with AI writing tools was considered spam and is against its webmaster guidelines.However, ChatGPT has changed the game so much so that now Google has clarified that AI-generated content is not against its guidelines, revising its previous stance on AI-created material, and how it will, or won't be ranked by Google Search. This is what Google wrote in their search central blog post: “When it comes to automatically generated content, our guidance has been consistent for years. Using automation- including AI - to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies. This said, it's important to recognize that not all use of automation, including AI generation, is spam. Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts. AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web…. Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against our spam policies.”

Affiliate marketing barst van het vakjargon en afkortingen. Waaronder ook eCPC. Dit kun je makkelijk achterwege laten in jouw analyses, want het begrip CPC zit erin. Maar juist hierom is het extra interessant om deze wel onder de loop te nemen. Deze graadmeter zit vol potentie. Ik neem je mee wat de eCPC is en hoe je dit het beste kunt inzetten.

Les 2 Gars d'AdWords sont de retour avec une première mini-série de 4 épisodes! Dans cet épisode, les gars s'attaquent exclusivement au mode "manuel" et "CPC optimisé" (eCPC). Avez-vous toujours voulu savoir comment trouver exactement le montant à miser sur un mot clé lorsqu'en mode manuel? Écoutez l'épisode pour savoir tous leurs meilleurs secrets :) Merci à nos commanditaires: Opteo et UnionPPC Essai gratuit 6 semaines d'Opteo: opteo.com/les2gars Une production de Buzztonic Marketing / Daviault Marketing

Pastor Seth Wetter, shares the Word of the Lord, from the East Coast Pastors Conference. "Are you ready?" to do the Lord's will. On May 30th, 2021 God's Word is Truth!

Sermon by Pastor Paul Owens

Show Resources: Episodes we referenced: Ep 17 - LinkedIn Lead Gen Form Ads - Should You Use Them? Ep 26 - LinkedIn Ads are so expensive. Why is that? Article on MarketingLand LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: The objective that LinkedIn Ads is optimizing towards is not the objective you are optimizing for as an advertiser. And that means you can take advantage of it, if you know how the objectives work. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. So objectives on LinkedIn came out in early 2019. And we even had Episode Four with Amita Paul from LinkedIn about how LinkedIn is thinking about these objectives. And if you've managed Facebook Ads before, this was probably a very comfortable change. But I certainly did not appreciate the transition to objectives, as it added a lot more complexity to us as advertisers for not much additional value. But now that we've got experience with all of the objectives, we found the tips, tricks, and hacks on how to use them to our advantage, and I'm super excited to share them with you. Highlighting a couple of recent reviews, Neil Benson over on pod chaser says, "I took a Jays LinkedIn ads course on LinkedIn learning, and now I'm diving into his podcast to get deeper into the topics I need to learn to drive wildly successful LinkedIn ads campaigns. It's only been two days since AJ showed me how to create a campaign and I've spent $60 for eight leads so far. By the time I've listened to all the episodes, we'll know how many of those leads became paying students." Neil, thank you so much for leaving such an awesome review. That makes my little ginger heart so proud that you're seeing results already. So keep it up cheering you on. And then Christie McCabe, who is an Aussie from the Gold Coast in Queensland, Australia. She works at an agency called Clevvi. And she says, "The go to podcasts for LinkedIn ad strategy. AJ has always been my go to resource for any questions related to LinkedIn advertising, I was so excited to see he launched a podcast so I can upscale while commuting, walking, etc. His podcast episodes are succinct, informative, and so giving valuable information and examples. AJ is genuine and helpful, sharing years of study and trials with us, which is so appreciated." Christy, you totally made my day. Thank you so much for saying such kind words. And if you found value by listening to the podcast, please do leave a review. And I want to help feature you. Okay, let's hit it. 2:21 So we're diving headlong into objectives here. And before we had objectives, what was it like? Well, we just had two bidding options, there was CPC bidding, cost per click, and there was CPM bidding, cost per thousand impressions. And if you look at anything that LinkedIn published, they would always say the same thing, "if your goal is getting impressions bid CPM, and if your goal is getting clicks, bid CPC", and it probably took me a little bit too long to figure this out. But that's really not good advice. And I ended up writing an article for MarketingLand back in 2015. And I've linked to it in the show notes. But it details the reason why this is actually really bad advice. And it it's because as a performance marketer, my goal is to get the lowest cost per result possible. And so I've done a lot of testing on different bid models, bidding high and low in both CPC and CPM. And I found that whatever bid model is that you're using whatever produces the lowest cost per click, also results in the lowest cost per impression, and vice versa. And the one factor here that all of this depends on which bid model you want to use, it's totally based off of your click through rate or your engagement rate. And so this is the concept that I developed where you've probably heard me say before, if your click through rates for sponsored content are over 1%, that's when you want to bid CPM. And when they're under that you want to bid CPC, but low. And regardless of what your actual goal or objective is, if you want the lowest cost per impression, or lowest cost per click, lowest cost per lead, you could follow this guideline, and that would give it to you. You've probably heard of eCPC or eCPM, and that means your effective cost per click or your effective cost per impression. And the way this works is if you're bidding for impressions, you can still see, in the dashboard, what your effective cost per click would be. So check this out and see no matter what objective and no matter what bid type you're using, go and take a look at the CPC column inside of campaign manager. You can even customize the columns and put CPC next to CPM and see if this holds true. And of course, you're all sophisticated marketers, so you might not be saying the same thing. But I hear a lot of people saying, well, cost per click isn't the end all be all. And it's true cost is important, but it's not the most important thing. But when we're comparing bid models, you have to assume that your conversion rate is going to stay the same and be held constant. And so if you do this, if you're looking to reduce your cost per lead, the way you do that is by reducing your cost per click. So we're always looking for any way to reduce the costs. And of course, still fill your budget. And inevitably, when you tell your LinkedIn rep, that this is what you're doing, you're trying to lower your cost per click, they will certainly tell you that you need to bid more competitively because that will give you a better conversion rate, and lead quality. And so I've done a lot of testing around this. I wanted to find out, if I bid really high did my lead quality increase? And if I bid really low, and I was scraping the bottom of the barrel for these leftover audience members, did my lead quality decrease? And in every case, we actually haven't found a difference in lead quality. And we've run a lot of data through this test. So I don't think that holds water. But of course, I'd love to hear from you if you've found differently. So then LinkedIn rolled out objectives in early 2019. It was actually in late 2018, where it was an open beta, that anyone could switch back to the old interface if they wanted. But when we saw this, the very same issues came up again. And that is, when you look at the objectives, LinkedIn says to pick the objective that you want to optimize for. And that's what they'll go after, they'll try to optimize for the same thing. But we found very quickly that that's not always correct, or even most of the time. So to understand this concept, you'll need to separate the idea in your head, that the objective that you choose in LinkedIn is actually the best objective for you if your goal matches that objective name. I know that's a little complex. So I'll give you an example here. If your objective is lead generation, because your boss said, we need to generate leads, then you'd probably go and try to select lead generation as your objective. And then you find out after selecting the lead generation objective, that all that means is now your ads are going to have a native lead generation form attached to them. And you may have wanted to generate a lead from your landing page form. So it certainly is worth understanding LinkedIn's definition of objectives. And of course, we'll find ways to use this to your advantage as well. The principle here is that the objective that you select in a campaign means that LinkedIn attempts to optimize towards that objective, but the definition of optimize is going to be different, I think, for you as the advertiser, then it means to LinkedIn. For LinkedIn, optimizing means volume, and they're usually not too concerned with cost efficiency. And for my experience, the advertisers goal is usually quite the opposite. Efficiency first, and volume second. The reason why LinkedIn optimizes towards this, I think they figured out very early on that it's worse to have an advertiser say, I put in my credit card, I developed campaigns, and it didn't spend anything, than it was to have someone come and say, I tried out LinkedIn Ads, and they were too expensive. And you might feel like this is more of a cash grab, like if LinkedIn is gonna charge people anyway, you might as well take their entire budget. But in talking to LinkedIn's product management team, I don't feel like that's the case, I don't feel like this is purposely grabby or being greedy or trying to rip anyone off. But I certainly see how this can feel. And I feel like that when a new advertiser goes in to create their first campaign, it's really daunting to look at this list of seven objectives, and immediately have to pick, ahhh, this is what I feel like is more my objective today. And I'd love to simplify this. So in my mind, it's so much easier to take out the things that aren't really all that valuable, leaving you with only the best ones to try. So let's walk through some of the objectives that I recommend avoiding. Objectives To Avoid 8:36 Brand Awareness The first is brand awareness as an objective, and I recommend this zero percent of the time, it's quite literally worthless. The reason why is the only thing that brand awareness as an objective has to optimize towards is people seeing the ad. And seeing the ad is exactly the same thing as an impression. And it doesn't make any sense to me that an ad platform can optimize towards showing impressions to people who happen to see impressions. And it would be okay, even if there's really no algorithm attached here. Except if you look at your bidding and budgeting, you can't actually change your bid. If you choose brand awareness as your objective, the only option you have, which really isn't an option is CPM bidding. So having a platform optimized towards showing impressions, it's not really a thing, I would just ignore this one altogether. If my goal is awareness, I would much rather go for something like the engagement objective, and then have the freedom to change my bid style based off of what I need, as well as whatever is going to give me the best costs. 9:41 Website Conversions The next one, and I know this is going to be controversial, but it's website conversions. I see people using this objective every single day. And it makes a lot of sense. If my goal is to get conversions, of course I would want to optimize towards that. But the challenge here is LinkedIn is attempting to optimize towards those that it feels are most likely to convert. But LinkedIn really has imperfect data here. The only data it really has is back in 2016, when they launched conversion tracking, and of course, there were so many people who installed it incorrectly, we've seen plenty of that, where it's firing a conversion for every landing page view or something like that. It meant that the data really isn't all that great. And the fact that this didn't come out till 2016, when everyone else has had conversion tracking for years and years and years, it means that there's a pretty small data set here. But of course, we have lead generation form ads. And for that, conversion tracking is absolutely perfect. It's flawless. This is a conversion that is occurring on Linkedin.com. LinkedIn sees everything about that conversion about who did it. And so that data is really good. But of course, we've only had that for a little while, too, we've had that for I think two or three years. So even if we assume all of the data is perfect, you look at Facebook, and Facebook probably has the best data scientists in the world working there. Facebook also has tons and tons of interaction and interest data. And I don't really know, but I'm guessing it's probably 1,000 to 10,000 times more data that Facebook has about us than what LinkedIn has about us. And even with all of that crazy amount of data, Facebook still recommends 50 to 100 conversions per week, per ad set for their conversion objective to work properly. So think about that 50 conversions per week per campaign, how many advertisers do you know who are spending large enough and having a high enough conversion rate to even do that on LinkedIn? Do you know? I can count on one hand the number of accounts, I know who can actually hit that. So I don't have a whole lot of faith in the website conversions objective, I just don't think that we have enough data most of the time for it to work. We've done quite a bit of testing. And what we've found is turning on website conversions objective versus just website visits, it was totally a coin flip as to whether things would improve or deprove, if that's a word. So sure, the data is maybe imperfect and the algorithm doesn't really have enough data to work with. But the real nail in the coffin for me on website conversions objective is that all of those advertisers who are using the conversions objective, they are providing extra competition in the auction, and they are willing to bid more for conversions. And so everyone's bidding each other up. So your cost per click and cost per conversion will likely be much higher on website conversions than it would be for just traditional website visits. And I don't think it's a bad thing to test, I would just start with website visits first, and then launch a website conversions version of it side by side and just test to see if you got any value out of it. Like I said, for me, the experience has really been a coin flip as to whether it's it does anything at all. 12:59 Video Views The next objective here is video views. So there is definitely a good reason to use video views objective, but I only recommend it to about 5% of video advertisers. And I know your jaw just dropped. So I'm going to explain this. Running video ads, especially on LinkedIn, it's just higher risk than running static ads. And that's because with a video ad, you really have two calls to action in everything. The first call to action is please watch this video. And then your second call to action is whatever you want them to do afterwards, click to our landing page or fill out this form. And in order to count as a view on LinkedIn, someone just has to watch for two seconds or more as it's playing there in their feed. And for my experience, it's usually about a quarter of everyone who will count as a view. So if you have 1,000 impressions, you'll probably end up with 250 views. And that's not much of a commitment to stick around for two or more seconds. So it doesn't tell me that someone's actually interested. Which means if I'm paying by a cost per view of a video, or even cost per impression, I won't really know how that's performing because my cost per view or cost per impression, it will just look higher than what it was when I was running a static ad against it. And I'm not telling you don't run video because video is a very powerful medium and LinkedIn video ads can be really good, especially because they just released the ability for us to to retarget video viewers. But what many of you may not know is that if you choose your objective of website visits, you can actually run video creative inside of that, which means you can still show your ad to people and it's video, it's going to play automatically. But now you're only going to pay when someone actually clicks on whatever your landing page is. And the same thing works with lead generation objective. You're only going to pay when someone opens up the form. And because opening the form or clicking to my landing page is a much stronger action, it's a much better signal to me to know whether or not I have a good engagement rate or poor. So I'm a big fan of start your video campaigns out on a cost per click basis. And then if you find that your engagement rate is really high, then it makes sense to launch a video views campaign, and then bid by either cost per view, or cost per impression, whichever is less expensive. And that'll have you saving some money. And like we talked about before, with whatever objective that minimizes your cost per impression will also minimize your cost per click, the same rule applies with a cost per view as well. So you just want to see your effective cost per view, effective cost per impression, and effective cost per click as low as possible. And you use whatever objective or whatever bidding model gets you there. 15:56 Job Applicants And the last objective I would tell you to avoid is job applicants. Now, if you're just using LinkedIn for recruiting, it's totally possible that this could be a really good objective for you. But quite honestly, I haven't used it very much. And I can't see how this would actually be more beneficial than just using any of the other objectives, and targeting just those with the trait of job seekers. And of course, that way, you'd actually have more freedom, you could choose whichever ad format you wanted, you could choose whichever bid model you wanted. So I just don't see much of an advantage to having this as an objective. But please let me know if you've experienced otherwise. Okay, we're gonna take a quick sponsor break, and then we'll dive back into which objectives you do want to use. 16:40 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. If the performance of your LinkedIn Ads is important to you B2Linked is the agency you'll want to work with. We've spent over $130 million on LinkedIn ads, and getting you the lowest costs and the highest quality leads is our focus. And we're the only media buying agency to become official LinkedIn partners, so you know we're doing something right. Fill out the contact form on any page of B2Linked.com to chat about your campaigns, or reach out to us on LinkedIn or Twitter or Morse code. No matter how you get in touch, we'll make sure you look like the hero. 17:23 Objectives You'll Want To Use and How To Use ThemAlright, let's jump back into the objectives that you'll want to use and how to use them. Website Visits So when I'm considering which objective I want to run for a campaign, the first thing I'm going to do is decide whether my traffic is going to my website, or I'm keeping them on LinkedIn. And if you're trying to decide between the pros and cons there, check out Episode 17 on lead generation form ads, and that'll go way deep into it and you'll know your answer there. And if you want your traffic to go to your website or a landing page, you can't go wrong with website visits. I love it because it's the lowest risk type of ad format and objective. The reason for that is you're going to pay only when someone clicks to your website. So you're not going to pay when someone clicks like or when they go to follow your company, or when they just click to go see your company, or how about when they comment below. All of those actions would otherwise be payable, but because you selected website visits as your objective, you're only going to pay for those clicks to your landing page. It makes it ultra low risk. And it's a great place to start. And if you are sending traffic to your landing page or your website, you can totally own it. You can track all of your tracking with really complex or beautiful UTM parameters. You can retarget that traffic with your other channels like Facebook and Google. And inevitably, you'll end up with higher lead quality, because that person has been to your website, and they've received a stronger branding impression than they would have by not visiting your website. And you also have a lot of freedom here and how you bid, you can bid cost per click cost per thousand impressions and auto bidding. You'll even now see target cost per click, which we've talked about before, not my favorite bidding model. But there's a lot of freedom here and how you bid. But if you do want to just keep your traffic on LinkedIn and take advantage of the higher conversion rates that you get by not transitioning someone from one website to another. You can do that with LinkedIn's lead generation form ads, which can be attached to any sponsored content. That's your newsfeed ads, or any sort of sponsored messaging ads, so sponsored messages or conversation ads. 19:34 Lead Generation You'll remember from Episode 17, how we talked about lead gen forms produced the cheapest leads possible, generally conversion rates that are 10 to 50% higher than if you sent to a landing page. But because LinkedIn made it so easy, you're probably going to see a diminished quality of lead. As of recently we can start to retarget anyone who interacts with that form, so whether someone opened it or whether they filled it out, both of those actions we can target or exclude from our campaigns now, which is amazing. They've got the same flexibility in bidding, we can bid by cost per click cost per thousand impressions, or an auto bid. 20:13 EngagementAnd then you have engagement as an objective. Now, I love engagement, simply because it allows me to hack the algorithm a little bit. The deal with engagement is you actually pay for any interaction on the ad, you're going to pay whether someone clicks to your landing page, or whether they click like, comment, share, a click to your company page, or any other interaction. And so if you're bidding cost per click, that sure could add up to a bunch of people who aren't taking the actions you want them to take. But here's why I like it so much. The bid floors on engagement are 35% lower than they are when you choose website visits or lead generation objective. So basically, that means that if you use engagement as an objective, it's possible to get a 35% reduction in your costs. And if you check out Episode 26, all about what makes LinkedIn Ads so expensive, you'll learn more about this. So here's how I decide whether or not I want to use the engagement objective. I'm going to launch a website visits campaign or a lead generation campaign. And if I look at those sponsored content, and I see that less than 35% of my clicks are coming from social actions, then I know it's going to be cheaper to use the engagement objective and be able to bid 35% lower and go ahead and pay for those extra interactions. We've done this where the ads that we launch, they just don't tend to get interactions, they don't tend to get likes, comments, shares or company follows. And this is great, we run those as engagement ads and of course, 100% of the clicks or near it are going to the landing page, and we're able to pay 35% less. It's pretty cool. And of course, if you know this, if you know how the objectives are charged, and what they optimized towards, you can have some cool hacks, you can do some fun things. Some examples of this could be things like a quiz that where you're specifically asking for engagement, but you set the objective as website visits. So all those actions will be free and you'll only pay for a few people clicking. And of course, you can send that traffic to somewhere where it might be valuable anyway, like a demo page or something. And this can play double duty here as well. Because I'm sure as many of you know, anytime that someone takes a social action on LinkedIn, liking, comment, or resharing, it then helps that post go viral. It becomes eligible to be seen by that person's followers and connections. So if you can do this in an ad and get people to want to engage socially, then you'll get a ton more viral views and clicks. A similar kind of hack you could do is you could run a video ad on cost per click with website visits as your objective. And then make the call to action a social engagement. Like if you agree or comment with why you disagree, something like that. And again, that would also help it really go viral. And please reach out. Let me know any cool and interesting ways that you've found to hack LinkedIn's objectives to get better pricing. Okay, I've got the episode resources coming up for you. So stick around. 23:30 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. As promised, check down below in the show notes for the article that I wrote on MarketingLand back in 2016 about bid type objectives. It's certainly older, but it'll help you understand the principle of whatever bidding gets you the lowest impression cost will also get you the lowest cost per click. You'll see a link to Episode 17 on lead gen forms, which will help you understand your objectives, as well as Episode 26 about why LinkedIn ads are so expensive. That'll help you understand the engagement objective and when and how it's less expensive. Check out the course on LinkedIn learning or LinkedIn Ads. I'm the author of it. And it's an incredibly inexpensive and great way to train yourself or your staff, whoever is looking to get started at LinkedIn Ads. On whatever player you're listening, look down and hit the subscribe button and as soon as you found value in anything that I've shared, make sure to rate. And please leave a review. I would love to shout you out. I give shoutouts to anyone who leaves a review. With any questions or topic suggestions, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

Sermon by Pastor Tim Locke

The temple was to be a place of communion with God, not a ceremonial Wal-Mart. What’s amazing is that Jesus refers to himself as the temple after the religious leaders challenge his displacement of the merchants. The temple was a temporary place of mediation between God and man. It was a shadow of a reality fulfilled in Jesus.

Take a look at chapter 2 of John's gospel and Jesus’ first miracle, turning water into wine. There’s more to this miracle than just a supernatural event-- it’s a sign of the new covenant in Christ Jesus.

As we move to the next section of John’s gospel, we’re introduced to the disciples who followed Jesus. Once again, John the Baptist identifies Jesus as the Lamb of God, this time to his disciples. Immediately, two of his disciples followed Jesus, Andrew and probably the author, John. He presents these events because he wants you to follow Jesus. Twice in the narrative we have the invitation, “come and see,” once from Jesus and once from Philip. But the text is more nuanced than that. When Andrew and John begin following Jesus, he asks them and important question, “What are you seeking?” John presents that question to his readers so that they can evaluate what they are seeking as they come and see Jesus. Some might be seeking a “rabbi,” a teacher who will give them answers to life’s problems. Some who seek Jesus are looking for relief from political persecution (Jews vs. Romans). The gospel presents Jesus as the “Lamb of God,” the promised descendant of King David, the Son of God and the Son of Man. As we consider this text and you consider Jesus, what are you seeking?

In this passage, we consider the testimony of John, the one baptizing (not the first Baptist). The text is an interaction between him and the religious leaders who questioned his ministry. John defends his washing with water (baptism), a Jewish rite of ceremonial cleansing, as preparation for the presentation of the Lamb of God. John says, “but for this purpose I came baptizing with water, that he might be revealed to Israel.” (v31) The rite of water is a shadow of a reality. John speaks of that reality saying that Jesus is the “Lamb of God” who will take away our sin. It’s a shadow of Jesus’ cleansing work. But more than the removal of our sins, baptism with water points to the washing of the Holy Spirit. John says, “this is he who baptizes with the Holy Spirit.” (v33) Jesus is the Lamb who atones for our sins, and the source of the Spirit’s work within us. John saw him. John wants you to see him. John’s testimony is that he is the Son of God. Let's consider John’s testimony of Jesus.

Our world has selectively accepted the teaching of Jesus, concluding that he was a good man with some good ideas, like “love others.” John insists he is the Son of God, bringing the light of revelation and granting life to all who believe. Before we come and see what God has revealed, we need to understand the person doing the revealing. Jesus is God!

First part in a new series through the gospel of John entitled “Come and See.” John writes a beautiful gospel intended to lead his audience to believe in Jesus. He states his purpose saying, “Now Jesus did many other signs in the presence of the disciples, which are not written in this book; but these are written so that you may believe that Jesus is the Christ, the Son of God, and that by believing you may have life in his name.” (John 20:30-31) John wants his audience to “come and see” Jesus.

This concludes our series on anxiety by focusing on what’s at the root of our value system as believers. As King David says, we were born in sin, which means that by nature we develop a value system that reflects our sinful nature. Our values are what we attach meaning to and build our identities around. When these values are threatened, we feel immediate autonomic anxiety.

In Philippians 4, we consider the Apostle Paul’s direction for anxiety given to the Philippians. It’s a familiar text given to a church filled with anxiety. They were being threatened by doctrinal error, but there was significant division within the church that had unsettled the entire congregation. Paul’s direction is given to an anxious church. The church needed to come together in the grace of God through Jesus.

This week we’ll consider how our distorted values and worldview complicate our uncertainty. In addition, we’ll begin to listen to God speak into our anxiety so that the threat is eclipsed by his loving presence. As you prepare for worship, consider what Peter was experiencing in Galatians 2:11-14. Answer some of the questions that we discussed last week: What did Peter value? How much value did he place on that? How was it being threatened? How did he evaluate the threat he faced? How did he respond to that threat? How do you think God would counsel Peter? Join us Sunday online as we continue our study.

While feeling anxious is very normal, we all develop patterns of response that complicate our experience. Those responses, often learned early in life, can keep us from handling anxiety with awareness of the presence of God. For example, most of us process anxiety by worrying. We hit auto-play on our thoughts about the problem, and the moment we wake up, we start processing. Usually that processing is our attempt to find “hope” in some solution. But what happens if that solution doesn’t materialize? Hope is extinguished and worry intensifies. If the solution does materialize, it can actually cement our pattern of worry. Examining our responses can help us learn our patterns so that we can begin creating new patterns. New patterns have to be rooted in something bigger than us, which is another benefit of this investigation of understanding our desires, values, and beliefs.

Nothing is more human than the experience of anxiety. Anxiety expresses our vulnerability and our limitation. Our race didn’t always experience anxiety. Adam and Eve were secure in their elevated status within the created order and the unique protection of God’s divine presence. Their sin and God’s judgment created a vulnerability they had not known before. The creation around them would challenge their very existence and God would feel distant. Suddenly anxiety became a common human experience instead of God’s shalom (peace). Human vulnerability combined with human limitation creates a unique experience: anxiety.

God asks Jonah to evaluate what he wants and believes. What does Jonah want? What does Jonah believe about himself, God, and others? His statements are like a journal of his thoughts that expose the distortions in his heart.

Consider the implications of God’s question to Jonah, “Do you well to be angry?” (Jonah 4:4,9). With all the stress that we are facing right now, anger is probably a common experience. What’s amazing about the story of Jonah is how God graciously engages his anger. As we examine Jonah’s anger, we can be assured that God deals graciously with us.

In Matthew 12, Jesus draws attention to the difference between the Pharisees and the people of Nineveh. One group repented while another would not. How will you respond? The resurrection of Jesus is a sign of God’s redemption of sinners.

God is confronting Jonah’s (Israel) attitude toward the Assyrians. Jonah wanted mercy for himself, but would deny it to those he “othered.” Instead of loving his enemies, he sits, from a safe distance (social distancing at its best), hoping God will in fact judge Nineveh. God is confronting that prejudice.

God’s mercy is always undeserved, it’s grace!

Jonah 1:17-2:10

Jonah: Confronted by Grace - Who is the Lord

God graciously confronts the idolatry of his people. Text: Jonah 1:4-6

The first chapter of the book of Jonah isn’t just recounting the story of Jonah, it’s communicating to Israel that God is well aware of what their enemies are doing to them. God is telling Israel that he sees them, knows them, and loves them. He’s also confronting Israel with his mission of grace for “others.”

Grace is not earned or deserved; it isn't reciprocal and we can't demand it. It's grace!

Even in the bleakest situations, joy will come. God's faithful mercy promises us a stream of water in the midst of the desert of life. God is the giver of joy, the restorer of hope.

Even in the bleakest situations, joy will come. God's faithful mercy promises us a stream of water in the midst of the desert of life. God is the giver of joy, the restorer of hope.

2 Corinthians 5:18-21

2 Cor. 2:12-3:6 Don't be a Wimp Like Moses

Mark 6:30-44

Psalm 67

How do we move out of exclusion to embrace?

Deceit of Willpower: Appropriating God's Power

Whiter than Snow: Purifying Grace

Jesus' mission of embrace begins with an identity of grace.

Matthew 9:13; Phillippians 2:1-11

In pursuit of holiness, we supplement or replace the cleansing grace of Jesus with boundaries of purity that exclude what we deem unclean.

Whiter than Snow: Purifying Grace

Galatians 6:18

Galatians 6:17

Galatians 6:11-16

Galations 6:6-10

Galatians 6:1 - 5

In humility, we move toward each other as ministers of grace for mutual spiritual health

The Spirit of Christ leads us in humility, the root of God's grace. Text: Galatians 5:25-26

Believers bear the evidence of their union with Christ through the powerful influence of the Holy Spirit.

Galatians 5:22-24

Galatians 4:1-20

What's in this episode? Mark Williams-Cook will be talking about: Google Quality Rater Guidelines: Small changes in these guidelines show a shift to Google looking to perform better at perceptual tasks. ECPC changes: Google Ads brings maximise conversion value to manual bidding Nofollow: A discussion on the interesting side effects of the recent introduction of rel=ugc and rel=sponsored tags You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

We grow in holiness as we lean into the gospel of grace ministered by the spirit

We grow in holiness as we lean into the gospel of grace, ministered by the Spirit. Sermon text: Galatians 5:16-18

Galatians 5:13-16

Galatians 5:7-12 God calls us to stand firm in the freedom of grace and accept the scandal of Jesus' cross-work.

We stand at the crossroads between maintaining our self-righteousness and living in the righteousness of grace through Jesus. Will we live by faith?

S2, Ep2. Friedrich W. Affolter, EdD, education expert for Risk-Informed Programming at UNICEF New York Program Division, and Secretary to the ECPC, joins host, Nancy Shemrah Fallon of the ECPC Global Communications Team. Dr. Affolter discusses his pioneering work as manager of UNICEF's Peace Building Education and Advocacy Program, also called Learning for Peace, which designed education programs that contributed to the mitigation of drivers of conflict in 14 fragile and post-conflict countries. For English transcript, see https://bit.ly/31vhFUg. To learn more about PBEA, visit https://bit.ly/2YWmGnr Photo: Nigerian school children show their support for UNICEFs PBEA program. © Courtesy UNICEF_UNI181989_Rich

Ephesians 6:18 - 20

To be a person of prayer is to inhabit God's story and reflect His image.

The Spirit wields the mighty sword of God's self-revelation and gives it to the church as water and light.

Your desires do not determine your identity. When you are in Christ, you are His.

Our faith in “the faith that was once for all delivered to the saints” (Jude 1:3) is a defense against Satan’s attacks. When Paul writes Timothy, pastoring in Ephesus, he challenges him to hold to the faith expressed in the doctrine of Scripture.

The gospel of peace stabilizes the soul and advances into enemy territory

Righteousness refers not only to our standing before God, but our faithful treatment of others.

Ephesians 6:14

God's armor is connected to his word, work, and character

Friday Footage: It's DEMO time - brought to you by http://www.selloutmyevent.com Getting traffic to your website and your offer is only one small part of selling online. You want to not only attract the right prospects (audience) for your offers, but make sure to have congruency in your funnel. That means your targeting, offer, message and call to action excites and engages your prospect to click the "buy now" button. This formula works well, and I'm using one that was developed by our friends at samcart. They have a free trial available as well, and have easy to follow training videos to help you get set up. Corporate site: https://www.samcart.com - get a 2 week trial! Training: https://intercom.help/samcart/the-getting-started-guide/from-zero-to-launched-in-15-minutes Here's the ECPC formula: 1) Excite (emotional, benefit driven headlines) 2) Connect (story, background, personal) 3) Prove (good testimonials, social proof) 4) Convert (break it down w/bullets, justify the price. Add a possible guarantee, bonuses (value based) and with a clear call to action: "purchase today and get...") P.S. Register for a free workshop at www.selloutmyevent.com and see how we create simple pages that convert. Plus, you get a full presentation on how to grow your event and seminar business. -- Interested in getting personally coached by Jon to develop traffic, leads and sales? ➡️ Click here: https://chaosmap.com/talk If you liked this broadcast, please give it a thumbs up

The Celtic Coach Radio Show: Where Science, Spirituality & Self-Discovery Meet This Week's Show: Doing The Doable ☘ This week's show is dedicated to all the people who think the only way to create a nice or great life is to push, snarl and scare yourself into doing it. There is a better, easier and more doable way to do it. Listen in and I will share the “HOW” and that my dear friends is No Blarney! :) Happy Doing the Doable :) Dermot ☘ Topics Include but never limited to Do what you know Everything you want is inside your comfort zone A thought believed stops u from doing the doable Start arguing for your possibilities Clarity comes with elevation, not more information Teaching my first online class, holy moly! And of course, lots of good ole fashioned Irish Blarney! Where: KOWS Radio - streaming live online: KOWS.FM When: Every Friday, full show from 1-3pm PST - in your car at 92.5FM What Else: All the best of Irish and 80s music Email: thecelticcoach@gmail.comfor a free MP3 of the show. Dermot's Website: thecelticcoach.com Dermot Butterly is an Irish man with a gift of the gab, radio talk show host, professional life coach and the only Irishman ever to walk from Los Angeles to Washington D.C. for charity dressed as Mahatma Gandhi and lived to tell the tale JDermot Butterly, ECPC, ACC ☘ The Celtic Coach Radio Show Where Science, Spirituality & Self Discovery Meet ☘ Listen Live Online -Fridays 1-3pm PST http://kows92-5.org/listen/ www.theCelticCoach.com Office: 707-494-0638

East Coasters Podcast 0:00 Opening and introduction of formula: Conversation-facts, reflection-question, practice-answer. 1:30 Tim Ferriss and Jerry Gregich 9:46 Conversation- defining patriarch 14:07: Facts about the value of a patriarch or male role in the home 26:05: The question- do I have what it takes to be a patriarch? 43:08: How can I get there? Links: http://www.huffingtonpost.com/dr-gail-gross/the-important-role-of-dad_b_5489093.html http://www.catalyst.org/knowledge/statistical-overview-women-workforce http://www.apa.org/pi/families/resources/changing-father.aspx?item=2 https://www.psychologytoday.com/blog/wired-success/201106/the-decline-fatherhood-and-the-male-identity-crisis Wild at Heart by John Eldredge:

1:01: Musing about living far from family and loved ones 1:50: NY Times Article http://www.nytimes.com/interactive/2015/12/24/upshot/24up-family.html?_r=0 Correction: It is 18 miles Twitter: @EastCoastersPod 4:53: Social Media Presence 6:46: Mission Statement Perseverance: Cal Ripken Jr. The importance of perseverance and the detrements of the alternative. 16:02: Conversation, reflection, and practice (CRP) Practical application and value of CRP Millenial practice Interplay of perseverance and CRP 23:18: Masters of None- we aren’t experts but we are going to explore subjects from our world-view @EastCoastersPod Bi-Weekly Tweet any questions about anything and we will answer them!

0:01-4:32: Introduction 4:33-9:43: New England 9:44-14:35: Tri-State Area 14:36-19:21: PA and Delaware 19:22-26:48: Mason Dixon 26:49-37:06: Carolinas 37:07-47:06 : Georgia Florida Line

An aspect we usually ignore, when talking about healthcare for the most serious and sometimes terminal illnesses, is that of the patient. Kathi Apostolidis, a fiery blogger on healthcare and president of ECPC, talks about the ethical and practical issues arising, as well as the measures to be taken in national and international level. Interviewed by TTC’s Yannis Rizopoulos.