Podcasts about Silverpop

Riaz Kanani, CEO and founder of Radiate B2B returns to the podcast to discuss the evolving landscape of B2B marketing. Mike and Riaz explore the shift in buyer behaviour, the rise of account-based marketing (ABM), and the importance of intent data in driving effective campaigns. Riaz shares insights on common mistakes in ABM strategies and highlights the role of AI in shaping the future of marketing. About Radiate B2B Radiate B2B is a B2B advertising and intent data platform that helps companies reach their prospects at the right time, in the right place and with the right message. Radiate B2B has been nominated for Emerging Martech Vendor and UK Martech vendor of the year by B2B Marketing. About Riaz Kanani Riaz is the founder and CEO of Radiate B2B. Riaz has a history of building and scaling successful businesses and has been nominated for Entrepreneur of the Year multiple times. He is listed as a Top 25 global account based marketing thought leader by B2B Marketing and one of the Top Asian Stars in UK Tech by Diversity UK. He built one of the world's largest video advertising networks and after exiting to Silverpop, scaled their presence internationally. Silverpop helped to set out the best practice for B2B marketing a decade ago and was a leader in B2B marketing automation and content marketing before exiting to IBM to create its marketing cloud platform. He has sat on the DMA email marketing council helping to set best practice for the email marketing industry, judge its awards and help shape data privacy and the use of data in the UK and Europe. He regularly writes and speaks on the BBC and elsewhere on the intersection between marketing, business and technology, its best practice and future trends. Time Stamps 00:00:18 - Guest Introduction: Riaz Kanani 00:01:50 - The Shift in B2B Buyer Behavior 00:03:09 - Evolution of Account-Based Marketing (ABM) 00:06:34 - Common Mistakes in ABM Campaigns 00:09:07 - The Role of Intent Data in Marketing 00:15:22 - Customer Success Stories with Radiate B2B 00:19:20 - Using Radiate B2B for Internal Marketing 00:20:42 - Future of MarTech and AI Integration 00:23:00 - Final Thoughts on ABM and Marketing Trends 00:23:19 - Best Marketing Advice Received 00:24:16 - Advice for Aspiring Marketers 00:25:23 - Conclusion and Invitation for Future Discussions Quotes "By the time they reach your website to convert, 70-80% of those companies have already shortlisted who they want to buy from." Riaz Kanani, CEO and Founder at Radiate B2B. "If you don't have a level of insight which tells you whether they're coming into market or they're in market, then there's a very high likelihood that project is going to fail." Riaz Kanani, CEO and Founder at Radiate B2B. "Intent data is merely a signal that attention is being given to a particular problem or area." Riaz Kanani, CEO and Founder at Radiate B2B. Follow Riaz: Riaz Kanani on LinkedIn: https://www.linkedin.com/in/riazkanani/  Radiate B2B website: https://radiateb2b.com/ Radiate B2B on LinkedIn: https://www.linkedin.com/company/radiateb2b/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

What's up everyone, today we have the pleasure of sitting down with Ashley Faus, Head of Lifecycle Marketing at Atlassian. Summary: Marketing frameworks often fail because they ignore how humans actually behave. People don't follow neat, linear paths; they explore, double back, and leap ahead based on genuine interests. Drawing from her diverse experience across corporate communications and lifecycle leadership, Ashley exposes how artificial walls between marketing functions create dysfunction while offering a solution: an integrated ecosystem where audience insights, compelling content, and strategic distribution flow continuously between teams. Her approach identifies truly predictive behaviors and measures success through bold experiments rather than smaller tweaks. By respecting how people naturally learn and make decisions, Ashley's content structure creates pathways that connect conceptual, strategic, and tactical pieces, making your content genuinely valuable to visitors and dramatically more effective at converting those ready to purchase.About AshleyAshely started her career with generalist marketing roles at a bunch of different small companies before settling into a role in the commercial aviation industryShe took on a generalist Marketing role at a training firm where she got a taste of marketing operations including a Marketo integration and lots of email campaignsShe later had 2 content strategy and product marketing roles at network security companiesToday Ashley is Head of Lifecycle Marketing, Portfolio at Atlassian where she's been for over 7 yearsShe's been interviewed on more than 50 podcasts, her writing has been published on TIME, Forbes, MarketingProfs, she's a well traveled speaker and she has an upcoming book coming out in May called ‘Human-Centered Marketing: How to Connect with Audiences in the Age of AI'Why You Should Look for a New Job Every 18 MonthsAshley has spent over seven years at Atlassian, navigating through four distinct roles while the company itself transformed dramatically around her. This longevity stands out in an industry where most professionals change employers every 2-3 years. Through corporate communications, integrated media, product marketing, and now lifecycle marketing, she's crafted multiple careers without changing her email address.> "I look for a new job every 18 months, so that I am prepared to make a move and solve for any gaps at that roughly two to two and a half year mark.""I look for a new job every 18 months," Ashley explains, "so that I am prepared to make a move and solve for any gaps at that roughly two to two and a half year mark." This calculated strategy creates perpetual career momentum. You begin exploring opportunities six months before the typical stagnation point, positioning yourself to evolve professionally right when most people start feeling restless. The genius lies in the timing: plan your next move while you still love your current role, not after burnout or boredom sets in.The company Ashley joined barely resembles today's Atlassian. "We actually have grown like five or six times, both from an employee standpoint and from a revenue standpoint as well," she notes. This parallel evolution of both person and organization created a unique synergy, allowing her to ride waves of company growth while pursuing her own skill development.Her initial role came with an unexpected twist. Despite being hired for corporate communications, PR represented one of her weaker skill areas. During interviews, the hiring manager focused more on her versatility across content strategy, email marketing, and social media. Genuine curiosity opened doors that formal applications never could. "Because I was nosy and stuck my nose in other people's business," she admits candidly, "they were like, 'should you come sit with us?'" These informal interactions led to her integrated media role, which connected previously siloed functions:Press relationsOwned channels like email and socialThought leadership contentBrand marketing campaignsAshley applies this proactive mindset when managing her team. She challenges them with pointed questions about their future: "Who do you want to be when you grow up? Are you growing up in the next year? In the next five years?" This framing transforms vague aspirations into concrete timelines. "That breakdown of how to get to where you want to be in 10 years, 15 years, 20 years starts with the next 12 months or 24 months," she explains.The social media team placement at Atlassian illustrates how organizations evolve their understanding of marketing channels. "At the time, our social media person sat on the email team because the mindset was that this is a broadcast channel," Ashley recalls. Both she and her interviewer recognized the flawed logic in treating social platforms as one-way communication tools, creating immediate rapport around a shared marketing philosophy.Key takeaway: Schedule dedicated job hunting time every 18 months, even when fully satisfied with your current position. This practice maintains your market value, expands your professional network, and positions you to make strategic moves at the two-year mark when growth typically plateaus. The next perfect role might exist within your current company if you actively seek it out.The Overlap Between Lifecycle, Content and Product MarketingMarketing departments love creating artificial walls between functions. Product marketing owns messaging. Content creates assets. Lifecycle handles channels. We've all seen the org charts with their neat little boxes. Ashley brings refreshing clarity to this organizational fallacy, particularly for companies using product-led growth strategies where traditional marketing borders simply cannot hold.The organizational divide shifts dramatically depending on your go-to-market motion. "In larger companies using product-led growth versus a sales-led motion, there's a lot more blurring of the lines," Ashley explains. SEO strategy, trial signups, and in-product upgrade experiences often migrate to product marketing in PLG companies, even at enterprise scale. This reveals a fascinating truth many marketers miss: your core GTM motion fundamentally reshapes role boundaries more than company size does.> “I don't understand how you're gonna write content with no insights from the market, the competition, and the audience. I don't understand how you're gonna distribute content with no understanding of the channel mix and the quirks of the different channel."Ashley's decade of experience across multiple marketing functions gives her rare perspective on their interdependence. Ten years ago, she led marketing strategy at Duarte when marketing automation platforms were just becoming table stakes. "I actually had to do the RFP, choose between Marketo, Pardot, or Silverpop," she recalls. This hands-on experience taught her how lifecycle marketing (channels, nurture campaigns, cross-sell strategies) and content marketing (creating assets for those channels) form an inseparable partnership:Content marketing typically focuses on creating assetsLifecycle marketing typically focuses on channel strategyBoth become meaningless without the other's expertiseAt large companies like Atlassian, specialization creates absurd scenarios where a single email might involve five different people: one writing copy, another creating visuals, someone handling lead scoring, another doing audience segmentation, and finally someone building and testing the actual email. While this level of specialization brings depth, it risks bre...

In this episode of OnBase, host Chris Moody sits down with Craig Chiofalo to explore what it truly takes to build and lead a world-class support engineering organization. Craig pulls back the curtain on the operational strategies and tech stack powering Demandbase's award-winning team—including how tools like Salesforce Einstein and SupportLogic are transforming their approach to proactive support. He also shares lessons on hiring for excellence, scaling impact without ballooning headcount, and why deep, daily collaboration across product, engineering, and customer success is the cornerstone of lasting success.Key takeawaysRight Team, Right Tech: Hiring the right talent, enabling them with strong onboarding and internal tools, and layering in AI-driven technologies can drive exponential impact without scaling the team linearly.Cross-Functional Collaboration Is Everything: Craig attributes much of the team's success to deep integration with product, engineering, and customer success—teams that work together daily to elevate the customer experience.Award-Winning Process Maturity: From rewritten job descriptions to internal training certifications and advanced sentiment monitoring, Craig's team has refined its approach year after year to earn industry recognition.Operationalized AI: AI tools like SupportLogic and Salesforce Einstein are leveraged not just for efficiency, but for better sentiment analysis, proactive support, and smarter data insights.Measure What Matters: In addition to SLAs, Craig's team emphasizes customer satisfaction and effort scores—tracking detailed metrics while staying focused on proactive issue resolution.QuotesOn Team Excellence“This team is phenomenal—not just individually, but in how they collaborate. That synergy is the catalyst behind everything we've achieved.”On Leveraging AI Thoughtfully“AI should be seen as an assistant. It's like a dishwasher—you still load it and unload it, but it saves time and effort on repetitive tasks.”(04:00): How Craig rewrote job descriptions and created testing processes to hire and retain top-tier talent.(09:00): A deep dive into Salesforce Service Cloud, SupportLogic, and the internal troubleshooting app that dramatically reduces time to resolution.(14:00): How the team uses data and proactive alerts to prevent fires before they happen.(18:00): Craig's thoughtful breakdown of AI as a productivity enhancer, not a replacement.Tech RecommendationsSalesforce Service Cloud + Einstein: A central support platform now enhanced with AI capabilities for smarter case handling.SupportLogic: Real-time sentiment analysis and escalation prediction across customer interactions.Resource RecommendationsNewsletter:MIT Technology Review – AI-focused and practicalHarvard Business Review – Daily updates on leadership and strategyMcKinsey – Insightful newsletters with AI-related contentShout-outsUmberto Milletti, Chief R&D Officer at DemandbaseAngelle Stromeyer, RVP Customer Success at DemandbaseErika Setla, Sr. Director, CX Strategy & Ops at DemandbaseAbout the GuestCraig Chiofalo is a customer-focused leader with over 20 years of experience directing customer support, service, and success teams across SMB to enterprise clients. Currently Vice President of Support Engineering at Demandbase, Craig leads a Stevie Award–winning team recognized for delivering outstanding customer service. He brings a proven track record of building high-performing, collaborative teams that exceed goals, with a leadership style rooted in fairness, energy, and a deep passion for technology.Craig has held key roles at IBM, Silverpop, CallRail, Calendly, and Salsify, often joining during critical growth phases to scale operations, implement smart automation, and drive cross-functional alignment. His expertise spans platforms like Salesforce, Zendesk, Jira, Confluence, and SQL—always with a hands-on, data-informed approach to delivering exceptional customer outcomes.

On this episode of Retail Corner Podcast, we are thrilled to have Scott Voigt, the CEO of FullStory. With his extensive experience and visionary leadership in the realm of digital experience intelligence, Scott will shed light on the pivotal role of behavioral data analytics and sentiment analysis in retail. He will explore how understanding customer behavior and emotions can unlock unprecedented value for retailers, driving enhanced customer satisfaction, improved conversion rates, and long-term loyalty. Tune in to gain valuable insights from one of the industry's leading experts on leveraging data to transform the retail experience.   About Scott Voigt: Scott Voigt has enjoyed helping early-stage software businesses grow since the mid-90s, when he helped launch and take public nFront—one of the world's first Internet banking service providers. Prior to co-founding Fullstory, Voigt led marketing at Silverpop before the company was acquired by IBM. Previously, he worked at Noro-Moseley Partners, the Southeast's largest venture firm, and also served as COO at Innuvo, which was acquired by Google. Scott teamed up with two former Innuvo colleagues, and the group developed the earliest iterations of Fullstory to understand how an existing product was performing. It was quickly apparent that this new platform provided the greatest value—and the rest is history. Scott holds a Bachelor of Science in Management from the Georgia Institute of Technology and an MBA from the Wharton School. He currently lives in Atlanta with his wife and two children and spends his free time exploring a late-in-life passion for lacrosse in an “old man lacrosse league.” Linkedin: https://www.linkedin.com/in/scottmvoigt/ Website: https://www.fullstory.com/ About Retail Corner Podcast: Guest Host: Cole Koumalats Producer: Sachin Kumar Bhate Podcast Sponsor: Proxima360 Listen to other podcasts at: https://proxima360.com/retail-corner.podcast or https://retailcorner.live Subscribe our Podcast: Apple iTunes: https://apple.co/3eoeUdT Spotify: https://spoti.fi/3dvjpDJ Google Podcast: https://bit.ly/3DFHXHw Amazon Music: https://amzn.to/3tkbhk1 Interested in being on our podcast? Submit request at: retailcorner@proxima360.com

Welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On ISEs3 Episode 12, Erich Starrett is joined by Dr. Shawn Fowler, whom he originally met when Shawn was VP, Sales Enablement (a true cross-functional #Orchestrator) at SalesLoft, and a gracious host of his first executive board meeting as President of the Atlanta Revenue Enablement Society back in early 2020. Before then, Dr. Fowler had been the World Wide Director of Enablement & Learning for IBM, and is now a Partner in his own sales strategy and sales enablement consulting venture: RevenueReady.Highlights from the episode include...PAST:⌛️ Shawn "stumbled" into the profession working as the first services salesperson for Silverpop - essentially selling desired business outcomes. The SVP of sales, Todd McCormick, announced he was hiring a head of sales enablement and the hiring manager Drew Pronté said "hey, the CEO said that you should probably be the guy." ⌛️ He didn't know what sales enablement was. At the time he was pursuing a PhD in educational psychology so he combined what he learned from working as a sales engineer and as a services salesperson with what he knew about how psychology of learning works ...and he found himself implementing their first ever Sales Enablement program. ⌛️ His first Sales Enablement event was hosted by SiriusDecisions in Atlanta. "I was thinking we need to start something where we do that on a regular basis. This was easily the most valuable thing that I've done in the last six months."⌛️ "Getting a seat at the table was probably the biggest factor in helping me be successful in sales enablement."⌛️ Silverpop was purchased shortly thereafter by IBM when he then developed and executed their global expansion go-to-market plan. "I had the opportunity to see what it looks like in a much bigger level. IBM is basically a handful of multi billion dollar companies all put together. And I was part of one of those multi billion dollar companies inside of it. I got to see how these really big enterprise complex sales work, how you have to enable people across multiple different continents."⌛️ Shaw was responsible for internal sales enablement including customer service and sales engineers and external - partner enablement - as well. "I think it makes a lot of sense, honestly, when you are in that position you have the opportunity to identify and eliminate a lot of the organizational issues that negatively affects your customer and that negatively affect the team as well."PRESENT:

What's up everyone, today we have the pleasure of sitting down with Debbie Mayen, Head of Marketing Operations at Logitech.Summary: Debbie went from dreaming of diplomacy to steering the global martech ship at Logitech and takes us through a masterclass in making well timed bets and the art of simplifying martech. Her marketing operations mantra includes clear processes, open lines of communication, and giving her team the reins to shine. She walks us through why she's big on the whole marketing-meets-IT vibe, pushing for teamwork that taps into the best of both. And how her focus on celebrating wins and building an anti-fragile culture is key to withstanding chaos and uncertainty in a profession riddled with burnout. About DeborahDeborah got her start as an International Project Manager where she led big IT projects, and later pivoted to international MARCOM projects and bizdevThis led Deborah to a pivotal role as Marketing and comms manager at Encyclopaedia Britannica where she would spend 7 years managing marketing activities in Latin America and BrazilShe also spent 5 years as a Marketing Automation Project Leader at Molex – where she was focused on optimizing tech stack and lead generation processesToday, Deborah is Head of Global Marketing Operations at Logitech, where her team drives operational excellence for Logitech's B2B Marketing team focused on strategy and automation, segmentation and ABM Embracing Nonlinear Paths into MartechDebbie's foray into the world of martech is a tale of unexpected turns and adaptation. Growing up with a nomadic lifestyle due to her father's career in the oil industry, Debbie was exposed to diverse cultures and languages from an early age. This multicultural upbringing sparked an initial desire to pursue a career in international law or diplomacy. However, as she ventured through university, the reality of the constant movement and its impact on family life led her to reconsider her career trajectory.Opting for a more stable living situation, Debbie still yearned to maintain her connection to the international sphere. This longing eventually steered her toward the realm of international business, landing her a role at Encyclopedia Britannica, focusing on the Latin American market. It was here, amidst the challenge of managing a vast geographic area with a limited budget, that Debbie stumbled upon martech.In the early days of martech, with fewer than 200 vendors and most tools available only in English, resources were scarce. Yet, this did not deter Debbie. Leveraging tools like Silverpop, she ingeniously maximized her small budget to achieve significant impact across Latin America. This experience not only honed her skills but also ignited a passion for martech, drawn to its capacity for measurable results and efficient campaign management without the need for expanding her team.Debbie's entry into martech was born out of necessity but flourished into a deep-seated love for the field. Her journey reflects a seamless blend of her identity and her professional path, showcasing how embracing change and leveraging available resources can lead to unexpected and rewarding destinations.Key Takeaway: Debbie's transition from aspiring diplomat to martech enthusiast underscores the power of adaptability and the unexpected paths our careers can take. Her story is a testament to the impact of embracing one's background and challenges as opportunities for growth and innovation in the ever-evolving martech landscape.Navigating the Dawn of MartechDebbie's entrance into the martech scene came at a time when the landscape was vastly different from today's sprawling ecosystem. Reflecting on Scott Brinker's landscape charts, she recalls a period of consolidation and the nascent stages of martech, drawing parallels to the current explosion of AI tools in the sector. For Debbie, the early days presented both challenges and opportunities. The relatively small number of tools available meant she could delve deeper into the resources at her disposal, turning limitations into advantages.This era of martech was marked by significant acquisitions, such as Silverpop's integration into IBM's portfolio and Pardot's acquisition by Salesforce, signifying the beginning of industry consolidation. For Debbie, being part of the martech field from its inception allowed her to develop a comprehensive understanding of marketing automation platforms, a knowledge that would set the foundation for her future expertise.Her early start in martech endowed her with the ability to navigate the ever-expanding landscape without getting overwhelmed by the plethora of choices available today. Debbie's journey underscores the importance of foundational knowledge and the advantage of focusing deeply on available tools before branching out. As the martech landscape continues to grow, her experience offers valuable lessons in staying grounded amidst the noise and the allure of new technologies.Key Takeaway: Debbie's early experiences in the evolving martech landscape highlight the benefits of deep specialization and a focused approach to technology adoption. Her story is a testament to the power of leveraging limited resources for maximum impact and the importance of discerning evaluation in the face of rapid industry expansion.The Art of Simplifying MartechDebbie champions a philosophy of simplicity in navigating the galaxy of martech tools. She believes in a measured approach, cautioning against the allure of new technologies without a clear understanding of organizational needs. For Debbie, each addition to the martech stack represents not just potential benefits but also added complexity and potential debt. She emphasizes a cost-benefit analysis to ensure the advantages of any new tool significantly outweigh the costs, considering factors like team workload, system integration, and the tool's alignment with the company's evolving goals.This practical mindset extends to prioritizing work-life balance for her team and ensuring that any new technology seamlessly integrates into existing systems without creating unnecessary burdens. Debbie's old-school martech perspective of "less is more" serves as a guiding principle, advocating for a focus on what truly adds value and drives forward the company's objectives.Key Takeaway: Debbie's strategy in martech selection is grounded in simplicity and practicality, underscoring the importance of a discerning approach to tool adoption. Her advice encourages a balance between embracing innovation and maintaining a streamlined, effective martech stack that aligns with both immediate and long-term business goals.Navigating the Challenges of Marketing Operations at LogitechAt Logitech, the marketing operations team faces the intricate challenge of serving various internal and external stakeholders across different groups and brands. Debbie highlights that the key to managing these challenges lies in recognizing the team's central role as a service arm within the organization. With each business group having unique demands, it becomes crucial to maintain a bird's-eye view of all requests, ensuring no group is unaware of the others' needs.Process orientation emerges as a fundamental strategy for the mops team. By adhering to well-defined processes, the team not only safeguards the quality of their work but also empowers themselves to manage and prioritize requests effectively. Debbie stresses the importance of clarity and communication in this dynamic environment. She encourages her team to engage in open dialogues with stakeholders, offering the ability to push back on requests when necessary, provided it's done with clear reasoning and possible alternatives.This approach fosters a culture where markete...

This week Ian Truscott stops by the Marketing Studio to join Rockstar CMO Strategy Advisor and former Forrester Research Director Jeff Clark as he shares seven steps for conducting a marketing capability gap analysis. Ian then goes backstage with Riaz Kanani, the Founder and CEO of Radiate B2B who, as you'll hear, has a habit and track record of building and scaling successful businesses, including creating one of the world's largest video advertising networks and as DigitalOxygen building data-centric marketing campaigns before being acquired by Silverpop, a leader in B2B marketing automation, which he scaled internationally, positioning it for acquisition by IBM. Riaz has sat on the DMA email marketing council, has appeared on the BBC, was nominated for Entrepreneur of the Year in 2019 and was recognised in the Top 100 Asian Stars in UK Tech, and now he's on Rockstar CMO FM! Ian and Riaz discuss the challenges of B2B lead generation, the dark funnel, the opportunity for mid-market technology vendors, and his fascination with what we throw into the Rockstar CMO Swimming Pool. Finally, Ian grabs a cocktail in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who, over an unnamed cocktail (CEX in Cleveland?), he wonders if B2B marketing is becoming a bit inadvertently indifferent. Enjoy! The Links The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Riaz Kanani on LinkedIn  Robert Rose on LinkedIn, Twitter and his website As mentioned in this week's episode: Radiate B2B The Dark Funnel - Riaz's article on the Radiate B2B blog Gallup Employee Engagement Survey Robert's article in his Content Marketing Institute column - When Did Your B2B Team Stop Caring Robert's Experience Advisors Community Robert's podcast with Joe Pulizzi This Old Marketing Rockstar CMO: The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We'll be right back by Stienski & Mass Media – on YouTube Mind the Gap by Nabiha – on YouTube Aufstehn by Seeed - on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

The transition to clean energy is hindered by outdated infrastructure and political obstacles. Bill Nussey proposes a faster path to a sustainable future through "local energy" systems like solar rooftops and small battery systems. These disruptive, technology-driven solutions offer improved reliability, equity, and affordability while creating more jobs compared to large-scale projects. The Energy Crisis: Freeing Energy In This Conversation Bill Nussey and Nathaniel Schooler Discuss: The Current Energy Crisis And How The Largest Industry In The World Is Not Embracing The Green Agenda Fast Enough How Can You Save Money And Improve Reliability? Why Not Generate Your Own Electricity? Solar And Wind Power Costs Are Dropping And Why They Are Not Being Embraced Fast Enough. Bill is a partner at the venture firms Engage and Tech Square Ventures. He spent most of his career as a tech CEO, but also spent several years with another venture firm, Greylock, and later, as an executive at IBM, helping run the company's strategy. Bill's first company, which he co-founded in high school, provided graphics software for early, text-based personal computers. His second company, Da Vinci Systems, was started out of his college dorm room and grew to serve millions of users across 45 countries. Later, he spent several years as a venture capitalist with Greylock. In 1998, he left the firm to become CEO of a portfolio company, iXL, which went public and grew to $500 million in revenue. After iXL, he joined cloud marketing startup Silverpop as CEO. The company grew to nearly $100 million in recurring revenue and became a global leader in cloud-based marketing. In 2014, IBM acquired the company and made it the foundation of the IBM Marketing Cloud. Shortly after the acquisition, Bill was promoted to IBM's VP Corporate Strategy, helping the CEO and SVPs set IBM's strategic roadmap. Bill's companies have created thousands of jobs and billions of dollars in value. Bill left IBM to pursue his passion for renewable energy and other climate technologies. His journey began with a TED Talk, which grew into the #1 ranked renewable energy podcast called The Freeing Energy Podcast.  All of this supported and ultimately led to a book he published at the end of 2021, called Freeing Energy: How Innovators Are Using Local-scale Solar and Batteries to Disrupt the Global Energy Industry from the Outside. You Can Buy Bill's Book Here: Freeing Energy: How Innovators Are Using Local-scale Solar and Batteries to Disrupt the Global Energy Industry from the Outside https://www.amazon.com/Freeing-Energy... Bill's website here: https://www.freeingenergy.com/about-me/ #energycrisis #freeingenergy #solar

Transforming Digital Marketing Aaron Shapiro, Product   – The Sharkpreneur podcast with Seth Greene Episode 901 Aaron Shapiro Marketing luminary Aaron Shapiro is the founder and Chairman of Product, an independent agency focused on making and marketing products for a sustainable future. Product's unique POV and offering has attracted leading brands like Google and Post Consumer Brands. Best known for building and growing Huge into a 1,500-person global digital agency that was acquired by IPG, Shapiro has successfully launched and sold several innovative businesses. The serial entrepreneur founded Silverpop, a marketing automation SaaS company that was acquired by IBM, as well as IPG agency Elephant and Dayforward, a tech-driven, D2C life insurance company.    With decades of experience at the forefront of marketing and innovation, Shapiro is a recognized leader in digital transformation. Throughout his career his insights have been featured in publications like Fast Company, Ad Age and Adweek, and he is the author of digital growth manual Users, Not Customers.     Listen to this informative Sharkpreneur episode with Aaron Shapiro about transforming digital marketing. Here are some of the beneficial topics covered on this week's show: - How managing a big team isn't that different than managing a small team. - Why good management is about hiring good people and delegating tasks to them. - How it's important to empower your employees to make decisions. - Why digital usage has peaked and is on its decline. - How businesses need to think about how they can stay sustainable long term.   Connect with Aaron: Guest Contact Info Instagram @productinc_ LinkedIn linkedin.com/company/productincorporated   Links Mentioned: productinc.com Aaronshapiro.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

I am currently founder and CEO of Dayforward and founder and Chairman of Product. Previously, I spent 13 years as founder and CEO of Huge, a 1,500-person global digital agency that was sold to IPG. Before that, I was founder and CEO of Silverpop, a marketing automation SaaS that was sold to IBM. I also started IPG digital agency Elephant, and Honey, a modern intranet. A few years ago, I wrote a book, Users Not Customers, about digital transformation. We discussed ChatGPT and AI during this insightful episode. https://www.linkedin.com/in/amshap/ https://ProductInc.com

Bill is a career tech CEO with multiple exits, including an IPO. He worked at Greylock as a venture capitalist and, after selling his marketing tech company Silverpop to IBM, he shifted roles to help lead IBM's global strategy for their CEO and SVPs. He spent the last few years creating media ventures in climatetech. He started with a TED talk which grew into the #1 ranked podcast on renewable energy. His new book, Freeing Energy, is a practical guide for disrupting and democratizing energy. Find complete show notes and more information at therichergeek.com/podcast  

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we're here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Shawn Fowler from RevenueReady join us. Shawn, I would love it if you would introduce yourself, your role, and your organization to our audience. Shawn Fowler: Thank you for having me today. My name is Shawn Fowler and last year started a company called RevenueReady with a couple of partners. Before that, I really had three careers. My undergrad degree is in philosophy which got me a great job waiting tables, so I went back and got a degree in computer programming and did IT and programming for a while and then ended up doing academic research before I went to grad school. After that, I ended up doing training at a startup and it was mostly the technical training part of the startup. People kept telling me ‘you should be a sales engineer' and I kept thinking I definitely don’t want to be in sales, I think they’re bad people, and I definitely think I’m not that kind of person. Then I found out how much more sales engineers made than me and decided that I did want to be a sales engineer. My first foray into sales was sales engineering at a company called Silverpop. We sold email marketing software and I loved it. Being a sales engineer was awesome. It took me a while to figure out how to be a sales engineer instead of a trainer because I think I initially was really training more than anything else and I had a few sales leaders and sales reps who essentially taught me how to sell instead of train. I did that for a while and ended up going into services sales and then went into sales enablement. I didn’t even know what it was but basically, I was told that I would be good at it when they were hiring their first sales enablement person at Silverpop. After that IBM acquired Silverpop and I ended up being responsible for taking the Silverpop brand to market in Latin America, Japan, and China. For 2.5 or 3 years I was basically doing international sales and go-to-market. That got kind of old and I got tired of traveling so much and I had a young family. After that, I ended up going back into enablement there at IBM for our business unit before joining Salesloft, which was a wonderful place to work. I essentially got to build the sales enablement program there and got to teach salespeople to sell sales software to other salespeople which mean you get to study sales a lot. Then, a couple of years ago I joined a company called Attentive which was fantastic because Attentive has a sales-assisted PLF sales motion, so I got to learn more about that. That’s my background in a nutshell. SS: I love it. You definitely have a diverse background. I want to dig in because you said you have a Ph.D. in educational psychology with a focus on motivation. How does this expertise give you a unique perspective as an enablement leader? SF: It's interesting. I didn’t even know enablement was a thing in 2012 and it actually sits at the intersection of what I really love. Sales, really when you get down to it, is applied psychology. It’s basically taking principles of persuasion, and principles of education and applying them in a real-world setting and figuring out what works and what doesn’t work. My approach to enablement is a combination of what I’ve learned through actually selling and being in sales management and then what I learned through my education in graduate school studying educational psychology. I think a lot about motivation and learning and how to create situations in which people come to the conclusions that I have come to because ultimately selling and teaching is kind of the same thing. You’re trying to get someone to see things the way that you see them and come to the conclusions that you’ve come to and a lot of people in teaching and a lot of people in sales try to push. They try to get someone to accept their opinions, they try to get someone to accept their approaches and this almost never works. In fact, it often creates resistance. A much better way to approach selling and a much better way to approach teaching is to create an environment in which people can see what you’re seeing and come to the conclusions that you’ve come to. I think a lot about that when I tried to create enablement programs, I think a lot about that when I’m actually leading a classroom and I think a lot about that whenever I’m selling, SS: That’s fantastic. Now, what would you say though are potentially some common barriers to motivation that you’ve seen in sales learning programs, and what do you think is the root cause of some of those challenges? SF: There are as many barriers to the success of enablement programs as there are stars in the sky, to be honest with you. One of my favorite quotes is the opening line of Anna Karenina by Tolstoy it says ‘all happy families are the same, but each unhappy family is unhappy in its own way' and I think that’s probably true of most dysfunctional things, including enablement programs. The biggest obstacle to motivation and success and enablement programs is frankly that the reps don’t want to do it. They think it’s a waste of time, and there’s a variety of reasons they could think that. One is they just want to spend their time selling. Two, they might think that the thing that you want them to learn is not important or not something they need to work on. Three, a lot of times there’s a lack of buy-in from leadership, and a lot of times you have all three of those things going on at once and that’s not a very easy situation to approach. The way around that a lot of times is actually getting buy-in from the start from leadership. Like, as collaborating with leadership on what specifically they would like to focus on in order to improve the performance of their reps. This is best done at the front-line manager level because you can sit down and have conversations about where the gaps are in performance and when you’re doing that you need to start with data like having very specific team and individual level data that you can use to say, hey, it looks like you’ve got a problem with creating opportunities for instance on your team. If you can increase your opportunity volume and get them up to speed with some of these other teams, it looks like you’re going to have much better outcomes as a result, you’re more likely to hit your number. These specific reps seem to be the ones who have the biggest problem with opportunity creation. Could be discovery, could be demoing, could be progressing deals that are late stage and closing whatever, but having the data that helps you identify where those gaps are is really the starting point because that allows you to prioritize. If you’re not having a data-focused conversation, you end up in this weird situation as an enablement leader where you’re waiting to be told what to do by someone who is having ideas, but those ideas might not always be the ones that are the most important and you end up kind of being a junk drawer as a result of that. Starting with the data, working with leadership is the first thing. The second one is actually getting the reps to see what you see as well, and for that, it’s really useful to use tools like Gong or Chorus, or Salesloft where people can go in and see their own calls. I’m a big fan of self-scoring. Getting people to actually score their own calls and to score the calls of others with a guided scorecard, is really important actually, you have to give them a good focus scorecard because if you don’t, people don’t always pay attention to the most important things. But getting people to self-score is really important because it allows them to begin to understand where their actual gaps are and to think critically about how they’re conducting deals versus how someone else might be conducting a deal. Then, the final thing is recognition, and praise, like actually giving people the opportunity to be recognized for good work and praising people who are doing things well that you want other people to do. If you look at the research, money is necessary but not sufficient. People in sales typically like money, but a lot of times they like money because it’s an indicator of the fact that they are performing well. It is a form of recognition. Top salespeople typically like recognition from their peers and their superiors even more than money. Using that as an avenue to motivate people can be very effective as well. SS: Absolutely. One of your specific areas of focus in your Ph.D. research that we’ve spoken about this was around motivating in online educational environments. How does motivation differ based on the environment that the learner is in and maybe what are some of the unique considerations for virtual programs? SF: I spent seven years thinking about this when I was doing my research. It is something I’ve thought about a lot. If you look at a traditional learning environment, like a classroom-based learning environment versus a virtual learning environment, obviously the context is the biggest difference and the thing that I drilled in specifically on was the difference in social engagement. That can be engaged with your professor or your teacher as well as engagement with your fellow students mostly in informal ways. I think we’ve all had experiences in college, for instance, where you didn’t really like a class, you weren’t into it, but there was somebody who you would go grab coffee with after class or talk to on the way to the next class or you had this study group that likes kept you going at it. These are kind of these informal social interactions that really do a lot to motivate and reinforce people because identity plays such a key part in motivation. My research is based on self-determination theory, which clauses there are three factors that are necessary for motivation. One is autonomy, so do I have the ability to control how I spend my time, how I spend my energy, and things like that? Obviously, that’s within some level of constraint, nobody has absolute autonomy either in a classroom or a work setting. The second one is competence, so do I feel like I’m good at what I’m doing? The third one is relatedness, do I feel like I’m part of something bigger than myself? How much have I incorporated that thing into my own personal identity? The first two things, autonomy, and competence are pretty well researched, the relatedness one isn’t as well researched and that’s what I focused a lot on and that really is the fundamental difference between a traditional and a virtual classroom setting. Figuring out how to create opportunities for informal engagement is really important in motivating students in a virtual classroom because they don’t have those informal opportunities. They don’t feel necessary like they’re part of a classroom, part of this larger thing that is really important when it comes to motivation. What’s interesting is I finished my Ph.D. research in 2018 and 2 years later, the pandemic hit and suddenly everybody’s experiencing a lot of these same things from a work perspective, because we had this situation where pretty much everybody in software at least went remote and it’s not going back. I think we’re seeing a lot of those issues begin to arise associated with remote work. There’s a lot of depression, there are a lot of people who don’t feel like they’re part of this bigger culture for their team or this bigger culture for their company and that’s a real problem because when you don’t feel like you’re part of it, then you don’t end up putting the same level of effort in and you create these kinds of fragile or brittle teams who don’t have the resilience to get through hard times because they don’t feel that same sense of connecting this. So it’s really interesting because that’s something that we as a society are going to have to figure out over the next few years as we begin to move more and more to a remote environment. SS: Absolutely, I couldn’t agree more. I’ve had conversations around just the social disconnect that the new way of working has seemed to have created in the workplace, to be honest. Do you have some best practices may be around motivating reps in this virtual, slightly more siloed environment? SF: There are a few things. One is creating opportunities for informal interaction. I mean I started doing this when I was at IBM, I had 80-something people on my team at IBM and they were spread literally all over the world across five different continents. People had never met in person, and likely never would meet in person, and I wanted them to feel like they were part of something. A lot of times in my meetings, like it’s 50% work, really kind of 50% hanging out now. I was never explicit about the 50% hanging out piece because then it feels weird because you’re being forced to hang out, but that’s really kind of what was happening. I, as the leader, tried to be as vulnerable as possible and as transparent as possible. If you are a leader, it’s on you to kind of set the tone for what the rest of the team can do, you’re kind of establishing what is okay in your team from a cultural perspective and so I would share parts about my personal life, I would ask people how their weekend was. I would have a lot of those conversations that you would normally have and I would have those in a virtual setting instead of in a break room or around the water cooler or wherever you would have had them in a physical setting. It takes a minute because people aren’t used to it, but after a while, people begin to open up and start to share some of those things and I began to see it kind of trickle down a little bit in some of the conversations they would have with each other as well, which I found very valuable made me very happy. Another thing that I pretty much always do is a daily stand up and again with the daily stand-up, it’s only part work. I mean there is a focus on like, hey what are you gonna knock out today, what are some of your blockers, what did you not get done yesterday? There’s also a lot of like, hey how’s it going, like that cup of coffee conversation you have in the morning because I think that makes people feel like they’re part of something else. Another thing that I focus on a lot is spotlighting people. If you have a sales all-hands on a weekly or biweekly basis, like identify reps who are doing a really good job and spend 10 minutes interviewing them. Interview them with someone on how they perform well, but also give people an opportunity just to get to know that rep. Like where are they from? Where did they go to school? What do they do for fun? When you don’t have the opportunity to get to know people like that informally, you have to start to formally incorporate that into what you do. SS: Absolutely Shawn, this has been phenomenal. Last question for you. In today’s world it feels like we want to be able to track everything, so how do you track rep motivation? Do you maybe have any tips on understanding how to correlate the impact of motivation on the effectiveness of enablement programs? SF: It’s a tricky thing to track, there’s not like a good direct way to track it. I rely a lot on working with HR teams on engagement surveys. I think most companies now do at least a yearly engagement survey. I think many of them are also doing quarterly pulse surveys as well, and that’s really valuable because it helps me figure out how engaged are people, how motivated are people, and how much they feel like they’re part of their team in their organization. That’s one big factor. Another one is activity. People who are motivated do the activities that will get the outcomes. When you find people who are consistently engaging in those activities, you’ve got a motivated team. Those are the two biggest ways that I typically track that stuff. SS: I love it, Shawn. Thank you so much for joining us today. I really appreciate the insights that you’ve shared with us. SF: Thank you so much. It was a pleasure. SS: To our audience, thanks for listening. For more insights, tips, and expertise from sales enablement leaders, visit salesenablement.pro. If there is something you'd like to share or a topic you'd like to learn more about, please let us know we'd love to hear from you.

Chris Arrendale is the CEO and Founder of CyberData Pros and is a Privacy and Data Security professional. With more than 22 years of experience in the field, Chris has gone deep with email deliverability and tested the nuances of what makes an email successful. In this week's episode, Chris details what marketers need to know about email deliverability and why email is still not dead.   Key Takeaways: [2:40] Chris got his start at the company Silverpop, a place where he ended up meeting his wife! [3:15] What attracted Chris to security? [5:10] B-to-C marketers have it easier when it comes to email deliverability. [6:45] When it comes to email deliverability, what's a good balance to have between technical and content? [9:55] IP warming is the 2nd reason why marketers refuse to leave a marketing automation provider. [10:55] What makes an email so successful? [14:45] How are the EU and the U.S. different when it comes to privacy? [19:00] One of Chris's clients gave up sending emails to the EU because of GDPR and they were 30% of their revenue. [22:10] Why should you create subdomains? [25:00] Lots of states are passing their own privacy laws. What does that mean to marketers? [29:10] When it comes to privacy governance, who are the stakeholders? Is it legal? Is it marketing? [31:10] What happens if one of your customers wants to exercise “their right to be forgotten”? [39:40] What does the privacy landscape look like in the future? [44:35] Stop over-collecting data. [45:00] Chris answers a series of rapid-fire questions!   Mentioned in This Episode: Cyberdatapros.com Chris on LinkedIn Chris on Twitter    

How can you tap into the global energy market and help empower billions of people? Bill Nussey is a career tech CEO with three successful exits, including an IPO. He worked at Greylock as a venture capitalist and after selling his marketing tech company Silverpop to IBM in 2014, he was promoted to IBM's VP of Corporate Strategy, helping the CEO and SVPs set the company's overall strategy. As a CEO, his companies have raised more than $400 million, created thousands of jobs and billions in shareholder value. In 2016, he left IBM to create the Freeing Energy Project. It began with his 2017 Ted talk then grew into 100+ articles and most recently, the #1 ranked renewable energy podcast, The Freeing Energy podcast. Today we discuss Bill Nussey's new book, Freeing Energy. What is local energy, how you can get involved, and the 10 big ideas driving growth and innovation in the global energy market. We also delve into the common myths about solar power, batteries, carbon footprint, recycling issues, and much more. Get ready! Bill shares a wealth of insight and clean energy business opportunity with us. What We Discuss in this Episode with Bill Nussey The historic opportunity available to innovators and entrepreneurs Dispelling the common myths about solar panels and batteries Tesla, lithium, battery recycling, and other concerns Why clean energy must be seen as a technology instead of a fuel The real battle the clean energy industry faces today Benefits and economics of local energy vs utility-scale renewables Why solar is currently cheaper in Australia than in the U.S. The growth of micro-communities in Florida, California and beyond Paying for your beer with solar energy? The next hot startup market The Five Order framework for evaluating the risks and financing needs for clean energy technology The biggest business opportunity in history and why you don't want to bet against technology Complete Show Notes: https://leadersoftransformation.com/podcast/business/433-disrupting-the-global-energy-industry-with-bill-nussey

How Bill Nussey's Disruption and Democratization of Energy Resources Will Change The World Bill Nussey is a career tech CEO with multiple exits, including an IPO. He worked at Greylock as a venture capitalist and, after selling his marketing tech company Silverpop to IBM, he shifted roles to help lead IBM's global strategy for their CEO and SVPs. He spent the last few years creating media ventures in climate tech. He started with a TED talk which grew into the #1 ranked podcast on renewable energy. His new book, Freeing Energy, is a practical guide for disrupting and democratizing energy. Check out Bill's latest venture. Connect with Bill https://www.linkedin.com/in/billnussey/ https://twitter.com/FreeingEnergy https://www.facebook.com/freeingenergy https://www.instagram.com/freeingenergy/ https://www.freeingenergy.com/   Connect with Izolda Book a Discovery Call Answering a Question? I'd love to hear from you! Leave Me A Voicemail (and yours might get picked to be in an episode) This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset .* URL: https://brain.fm/innovativemindset You'll love this episode if you want to spark your inner genius. And don't forget there's a bonus mini-episode here if you join the coffee by the water club. Liking the Show? You can now show your support with Innovative Mindset Merch! My Latest Book Is Out! Get your copy! Get LIT! Grab the lightbulb logo on a bottle, hat, phone case, button, and more.   Support the Podcast. Or join my brand new Coffee By The Water Club and get a bunch of extra goodies like bonus podcast episodes, art no one else sees, and music no one else hears! Social Media LinkedIn: https://www.linkedin.com/in/izoldat/ Website: IzoldaT.com Author Website: https://izoldatauthor.com/ Facebook author page: https://www.facebook.com/IzoldaST Instagram: https://www.instagram.com/izoldat/ TikTok: https://www.tiktok.com/@izoldat Twitter: https://twitter.com/Izoldat Listen on These Channels Apple Podcasts | Spotify | Stitcher | Google Podcasts | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic | I'm thrilled that you're tuning in to the Innovative Mindset. Get in touch if you have questions or comments. *Affiliate link. If you purchase it through the above links and take the 20% off, I'll get a small commission.  

On today's episode, we talk about the art and science of email deliverability with CEO & Founder of CyberData Pros, Chris Arrendale. Chris is a privacy, data security, and compliance professional with a proven track record of accomplishment for enhancing organization practices, while focused on revenue growth. Before starting CyberData Pros, Chris has started multiple consulting companies and advises with several other companies on all things deliverability. He started his career with Silverpop helping clients with deliverability challenges. Chris is a sought-after expert, author and speaker.Tune in to hear: - Chris talk about the relationship between deliverability and privacy/compliance/legal policies and practices? - His suggestions on how listeners can keep up with the changing legal/regulatory landscape, and how they will know when or if they should make changes. - The best practices for managing regional opt-in (global standard vs regional variations, etc.), and how important double opt-in or other similar approaches is.  - How to monitor deliverability and reputation- Whether there are any distinctions between B2B and B2C as it relates to deliverability and compliance and what the major differences are.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

Are you worried about our global hunger for energy?  Do you wonder if solar is a practical solution and will it develop quick enough for our exponential demands?   In his new book, Freeing Energy our guest today excites you about our furture, We are so happy to talk with Career Tech CEO, Clean Energy Distruptor and Author - Bill Nussey !   If you like what we are doing please like, share and subscribe to IMPACT   This episode is sponsored by: Hollyhock -  dedicated to helping create a better future via education and personal sharing.  www.hollyhock.ca     BIO:  Bill Nussey is a career tech CEO with three successful exits, including an IPO.  He has also been an investor with the venture capital firm Greylock. After IBM acquired his marketing tech company Silverpop in 2014, he was promoted to IBM's VP of Corporate Strategy, helping the CEO and SVPs set the company's overall strategy. As a CEO, his companies have raised more than $400 million, created thousands of jobs and billions in shareholder value.   In 2016, he left IBM to create the Freeing Energy Project. It began with his 2017 Ted talk then grew into 100+ articles and, most recently, the #1 ranked renewable energy podcast, The Freeing Energy podcast. On December 7 2021, all this came together in a book called Freeing Energy: How Innovators Are Using Local-scale Solar and Batteries To Disrupt the Global Energy Industry From the Outside In . It is the result of 320 interviews across several continents.   Bill received a degree in electrical engineering from North Carolina State University and an MBA from Harvard Business School.   CONNECT WITH BILL Email: Bill.Nussey@FreeingEnergy.com Web: FreeingEnergy.com Tel: 770-415-2093 Linkedin - in/BillNussey Twitter @FreeingEnergy FB /FreeingEnergy Insta @FreeingEnergy Ask for General Media Kit   #billnussey @FreeingEnergy #solarroof #solarenergy #Climatechange #Trillioin$business #Glogalenergy #disrupter #disruptenergy #localenergyrevolution #aeeworld #localenergy #solar #panels #solarinnovation #sunpower #venturecapital #cityofatlanta #renewableenergy  

Introduction: Welcome to Five & Thrive: a weekly podcast highlighting the Southeast's most interesting news, entrepreneurs, and information of the week, all under 5 minutes.  My name is Jon Birdsong and I'm with Atlanta Ventures. Y'all we are going to need to shorten this intro from here on out as there is just so much commerce going on in Atlanta and the Southeast. Let's get into it.  Blog Post of the Week: The blog post of the week and I don't know if all this press is a direct correlation with news from last week of Andreeson Horowitz investing $350M in Adam Neumann's new apartment company, but Neumann's vision has already been executed on and by Birmingham's lodestar entrepreneur: Bill Smith of Shipt fame which sold for $550M in 2017 to Target started Landing which is a very similar concept to Neumann's – just 3 years earlier – where a community of residents can pick and choose between fully furnished apartments across the country. TechCrunch did an interview with Bill this week and it's fantastic. We've linked to it in the show notes but if you're a student of entrepreneurship, go-to-market, product packaging and more, watch how these two entrepreneurs duel it out for years to come – and make sure to add butter and salt to the popcorn.  Product of the Week: I recently caught up with CEO of PressSports, Conrad Cornell at the SouthSource Tortuga party on the West Side and he shared that they just launched a completely revamped product at PressSports. I downloaded the app which has over 10,000 reviews with an average rating of 4.9 on the app store. High school and college athletes download Press Sports to start, document, and organize the digital portfolio of their careers so friends and coaches can engage and connect with them outside of the traditional social media outlets.   Companies Coming Up:  Where do we even begin here? The Inc 5000 list came out and there are too many on the list to name for this short podcast. Atlanta Ventures Founder, David Cummigns put together a list of 30 that have a three year growth rate of at least 300%. Not only is the Inc 5000 list a great annual water mark for growth, one would be hard pressed to find a better list to prospect fast, growing companies. We've highlighted several on this podcast including Stord, PrizePicks, Neighborly Software, SingleOps and several others. One we haven't explored in depth is the overall number 2 on the list, right out of Atlanta which is SnapNurse. More on that rocketship in the future! Take a look at the list through links in the show notes. Question of the Week: We get to talk to so many investors and entrepreneurs week in and week out and several recurring questions come up. Here is one where we got this week from an investor and it was: how do y'all measure product-market fit. This is where art meets science in startups, but to me, product-market fit is 10 unaffiliated (so not your Uncle or roommate) customers who raves about your product AND there is a clear line of sight to a repeatable, scalable customer acquisition model. I know that still leaves many questions but let's start this new segment with that answer this week.    Raise a Glass: Several raise a glass moments this past week: Michael Gottfried and Ashish Mistry raised $2M for PCKL (gotta love a 4 letter domain). PCKL is serving the massively growing market of Pickle Ball. Shop for paddles, balls, and accessories. PCKL joins the burgeoning D2C empire with their first company Piper golf balls.  Motivo, led by Rachel McCrickard, raised $14M led by Cox Enterprises to tackle the shortage of therapists by connecting mental health organizations with virtual clinical supervisors. Congrats to Rachel and team.  Lastly, legendary entrepreneur, Bill Nussey joined TechSquare Ventures and Engage. We've covered TechSquare and Engage on before this podcast. He led SilverPop to 600 employees and their eventual sale to IBM. Bill wrote an eloquent LinkedIn post worth reading that we put in the show notes.  Annnnd, that's 5 minutes. Thank you for listening to Five and Thrive. We provide 5 minutes of quality information, so you can thrive in the upcoming week. Please subscribe to the show and spread the good word!  Resources discussed in this episode: Blog Post of the Week: Bil Smith: The Anti Adam Neumann Product of the Week: Press Sports Company Coming Up: Inc 5000 Atlanta David Cummings Growth of 300% or more Raise a Glass: PCKL Raises $2M Motivo Raised $14MBill Nussey Joins Tech Square Ventures and Engage

Apply for Be Uncommon If You Can Mastermind: https://www.christiandevans.com/mastermind-now _________________________________________________________ Riaz Kanani is the founder and CEO at Radiate B2B. With 20 years of experience in advertising and marketing technology, he has previously built global video advertising networks, exited his previous startup to Silverpop, before expanding Silverpop internationally. In 2013, Silverpop became IBM's marketing cloud platform. He has previously sat on the DMA Email Marketing Council and taught at the Institute of Digital and Direct Marketing. Connect with Riaz: https://radiateb2b.com/radiate-b2b-team What is Journey with Christian D Evans Podcast and Why is Everyone Talking About it? __________ Listen to Journey with Christian D Evans Podcast as he talks with 8 & 9 figure business owners, CEO's, TEDx Speakers & more. He discusses the in-depth structure of running, scaling & operating an 8 & 9 figure businesses & what it truly takes that other people don't say. Listen & learn as Christian reveals the curtain behind the 1% of business owners & their tactics. Learn More @ christiandevans.com __________ RESOURCES & LINKS MENTIONED IN THIS VIDEO: Personally Coached by Christian D Evans - APPLY HERE: www.christiandevans.com __________ BUSINESS/SOCIAL MEDIA TIPS: FREE $10 Million Dollar Training from $10M/yr CEO: https://www.christiandevans.com/10-million-ceo-explains53321492 “How to impact the world as a Missionary? Ben & Colette Interview”: https://youtu.be/glfpJpL2oaA “Are Your Limiting Beliefs Stopping You from Achieving Your Goals?”: https://youtu.be/ZnNiZGU5YoA “How To Unleash your Potential with Carol Edwards”: https://youtu.be/ZfrIySHr2jA __________ CONNECT WITH ME: TikTok: https://vm.tiktok.com/ZTdujUXWv/ LinkedIn: https://www.linkedin.com/in/evansandfamily/ Instagram: https://www.instagram.com/christian_d_evans/?hl=en Journey with Christian Podcast: https://open.spotify.com/show/5BecmOVFSTLB1J08P3INSB?si=rUDkdD4EQ4yGyi9baaKwbQ

Episode Summary In this episode of the Solar Maverick Podcast, Benoy speaks with Bill Nussey about his new book Freeing Energy which is a must read if you are in the solar industry or interested in solar.  The book focuses on how innovators are using local-scale solar and batteries to disrupt the global energy industry from the outside in.  Freeing Energy is a deeply researched, actionable guide for anyone that cares about the future of energy—from startups, policymakers, investors, and utility leaders to the families and communities that want cleaner, cheaper energy today.  Some of the interesting things that Bill speaks about Solar and Storage Technology is not fuel, the inevitable of having too much solar electricity, and why China is dominating solar manufacturing. Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy, as well as an advisor for several solar startup companies. Reneu Energy is a premier international solar energy consulting firm and developer, and the company focuses on developing commercial and industrial solar, as well as utility-scale solar plus storage projects. The company also sources financing for solar projects and hedges both energy and environmental commodities.  Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity, which merged with Tesla in 2016. He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity, to move into the east coast markets. Benoy also worked at Vanguard Energy Partners, Ridgewood Renewable Power, and Deloitte & Touche. Bill Nussey Bill Nussey is the founder of the Freeing Energy Project, whose mission is to accelerate the shift to cleaner, cheaper energy. Prior to Freeing Energy, Bill spent most of his career as a tech CEO. His first company, which he co-founded in high school, provided graphics software for early, text-based personal computers. His second company, Da Vinci Systems, was started out of his college dorm room and grew to serve millions of users across 45 countries. Later, he spent several years as a venture capitalist with Greylock. In 1998, he left the firm to run a portfolio company, iXL, which went public and grew to almost $500 million in revenue. After iXL, he joined Silverpop as CEO. Silverpop grew to nearly $100 million and became a global leader in cloud-based marketing. In 2014, IBM acquired the company and made it the foundation of the IBM Marketing Cloud. Shortly after the acquisition, Bill was promoted to VP Corporate Strategy out of IBM's world headquarters in New York. Bill's companies have created thousands of jobs and billions of dollars in value. Bill's journey into clean energy began with a TED Talk, which grew into 100+ articles and, most recently, a top ten energy podcast called The Feeing Energy Podcast.  All of this supported and ultimately led to his upcoming book called Freeing Energy. Supported by 320 interviews across the world, the book's mission is to help readers understand a powerful new approach to accelerating the shift to clean energy. The core ideas focus on decentralized (or local) energy, novel business models, and new approaches to ownership and finance.  In 2018, Bill co-founded Solar Inventions whose mission is to commercialize a set of scientific breakthroughs for improving silicon photovoltaics. Bill received a degree in electrical engineering from North Carolina State University and an MBA from Harvard Business School. He holds several patents, has published two books and sits on several commercial and non-profit boards. Bill and his family are involved in a handful of projects providing off-grid, resilient electricity in places like East Africa and Puerto Rico.   Stay Connected: Benoy Thanjan Email: info@reneuenergy.com  LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com   Bill Nussey   Purchase Freeing Energy on Amazon:  https://www.amazon.com/Freeing-Energy-Innovators-Local-Scale-Batteries/dp/B09MZLF2L9/ref=sr_1_1?crid=2DCX78UTL1AMN&keywords=freeing+energy&qid=1648512232&sprefix=freeing+energy%2Caps%2C96&sr=8-1   Linkedin:  https://www.linkedin.com/in/billnussey/ Website:  https://www.freeingenergy.com He was on Episode 82 of the Solar Maverick Podcast with Ben Damiani on their startup Solar inventions. https://podcasts.apple.com/us/podcast/solar-maverick-podcast/id1441876259?i=1000491304732   Subscribe to our podcast + download each episode on iTunes,Podbean, and youtube. Subscribe to our podcast + download each episode on iTunes,Podbean, youtube, and most of the major podcast platforms. This episode was produced and managed by Podcast Laundry (www.podcastlaundry.com)                

PODCAST GUEST BIO: Bill Nussey is the founder of the Freeing Energy Project, whose mission is to accelerate the shift to cleaner, cheaper energy. His new book is: Freeing Energy: How innovators are using local-scale solar and batteries to disrupt the global energy industry from the outside in.https://www.freeingenergy.com Prior to Freeing Energy, Bill spent most of his career as a tech CEO. His first company, which he co-founded in high school, provided graphics software for early, text-based personal computers. His second company, Da Vinci Systems, was started out of his college dorm room and grew to serve millions of users across 45 countries. Later, he spent several years as a venture capitalist with Greylock. In 1998, he left the firm to run a portfolio company, iXL, which went public and grew to almost $500 million in revenue. After iXL, he joined Silverpop as CEO. Silverpop grew to nearly $100 million and became a global leader in cloud-based marketing. In 2014, IBM acquired the company and made it the foundation of the IBM Marketing Cloud. Shortly after the acquisition, Bill was promoted to VP Corporate Strategy out of IBM's world headquarters in New York. Bill's companies have created thousands of jobs and billions of dollars in value. Bill's journey into clean energy began with a TED Talk, which grew into 100+ articles and, most recently, a top ten energy podcast called The Freeing Energy Podcast. All of this supported and ultimately led to his upcoming book called Freeing Energy. Supported by 320 interviews across the world, the book's mission is to help readers understand a powerful new approach to accelerating the shift to clean energy. The core ideas focus on decentralized (or local) energy, novel business models, and new approaches to ownership and finance. ------- PODCAST HOST: The parent company of the Climate Torch podcast is Entrepreneurs for Impact. We are the only private mastermind community for investor-backed CEOs, founders, and investors fighting climate change. We're on a mission to help “scale up” climate leaders supercharge their impacts, share best practices, expand their networks, and reach their full potential. Our invite-only cohorts of 11 executives catalyze personal development and business growth via monthly meetings, annual retreats, a member-only Climate Investor Database, and 1:1 coaching and strategy calls. Today's highly curated Mastermind members represent over $4B in market cap or assets under management, and are influencing corporate priorities and infrastructure much bigger than that. Peer groups are led by Dr. Chris Wedding who brings $1B+ of investment experience, 50,000+ professional students taught, 25 years of meditation, an obsession with constant improvement, and far too many mistakes to keep to himself. Website: www.entrepreneursforimpact.com Membership benefits: https://bit.ly/3l12Gyg Sample Mastermind members: https://bit.ly/3ipSehS Request more information on membership: https://bit.ly/3mj48eM --- Send in a voice message: https://anchor.fm/entrepreneurs-for-impact/message

In this episode, Flavilla is joined by Riaz Kanani. They discuss the power of choosing your dream clients. Riaz is the founder and CEO of Radiate B2B, a pioneering sales and marketing platform that builds trust within target stakeholders at enterprise companies through advertising and identifies who is in the market today. It is one of the primary building blocks for account-based marketing strategies today. Riaz has been an early adopter of scaled account-based marketing, writing and speaking extensively on the topic and executing new approaches that have led to multiple award nominations for account-based marketing technology and campaigns.Prior to building Radiate B2B, Riaz built one of the world's largest video advertising networks and after exiting to Silverpop scaled its presence internationally and helped to define best practices for B2B marketing in marketing automation and content marketing before it exited to IBM to create its marketing cloud platform.He has sat on the DMA email marketing council helping to set best practices for the email marketing industry, judge its awards and help shape data privacy and the use of data in the UK. He regularly speaks and writes on the intersection between marketing, business and technology, its best practice, and future trends. To connect with Riaz, CLICK HERE To visit Radiate B2B's, CLICK HERE Join Tech Brains Talk mailing list for more perks, CLICK HERE To find out more about 3 Colours Rule Agency, CLICK HERE

Sometimes we as marketers are so focused on selling to our customers that we lose sight of what help they really need as a practitioner. In this episode, we chat with Guilda Hilaire, Senior Manager of Product Marketing at Salesforce. Over the last fifteen years, Guilda has spearheaded the use of Salesforce Marketing Cloud, Pardot, Marketo, and Silverpop at companies like Aetna/CVS, Athenahealth, Boston Consulting Group, Liberty Mutual, and Johnson and Johnson. We're talking about what customers need to become strong practitioners of your product, why you should get your customers involved in content creation, the dos and don'ts of community building, and so much more.

Riaz Kanani is the CEO & Founder of Radiate B2B He has built global video ad networks that understood user behaviour, launched the first paid for cinematic movie online, exited Digital Oxygen to Silverpop (now IBM), helped to build demand generation strategies (B2B) and engagement marketing strategies for companies across the globe.  With Radiate, he is using scaled account-based marketing to build awareness and accelerate deals through the pipeline.

Riaz Kanani is the CEO & Founder of Radiate B2B. He has built global video ad networks that understood user behaviour, launched the first paid for cinematic movie online, exited Digital Oxygen to Silverpop (now IBM), helped build demand generation strategies (B2B) and engagement marketing strategies for companies across the globe.  Today he is helping to build a better way to do B2B Marketing that increases both average contract values and the speed of closing contracts. With Radiate, he is using scaled account-based marketing to build awareness and accelerate deals through the pipeline.

Stan Deak is the GM of Skynamo. He brings more than 20 years experience in business-to-business SaaS technology, with a focus on building and developing early stage companies. Most recently with Experience, the Atlanta-based mobile ticketing technology company, he was the ninth employee and helped grow the company to more than 350 sports and entertainment partners worldwide.  Stan was also part of the core team that conceptualized INWEGO, the company's consumer subscription service. He also spent 10 years at Silverpop, now part of Acoustic, leading sales and customer success teams prior to its acquisition by IBM.

SMP 82:  Startup Focuses on Technology Innovations for Solar Panels Episode Summary In this episode of the Solar Maverick Podcast, Bill Nussey and Dr. Ben Damiani discuss their startup Solar Inventions and how they are improving solar technology and scaling up and commercializing their inventions.  They also speak about being the first winner of the American-Made Solar Prize Competition and how it has helped their company.  Ben and Bill also discuss their predictions for the clean energy industry and their experiences as entrepreneurs.   Solar Inventions was created with a mission to accelerate the pace of innovation in solar and other clean energy solutions.  Their first wave of products is based on the work of Dr. Ben Damiani.  The benefits of the technology include increased power, improved shading tolerance, and reduced hotspot risk.  Their product compliment existing technologies and do not require new equipment or manufacturing techniques.   Our Host Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy, as well as an advisor for several solar startup companies. Reneu Energy is a premier international solar energy consulting firm and developer, and the company focuses on developing commercial and industrial solar, as well as utility-scale solar plus storage projects. The company also sources financing for solar projects and hedges both energy and environmental commodities. Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity, which merged with Tesla in 2016. He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity, to move into the east coast markets. Benoy also worked at Vanguard Energy Partners, Ridgewood Renewable Power, and Deloitte & Touche.   Our Guests Bill Nussey, Partner and CEO Prior to Solar Inventions, Bill spent most of his career as a tech CEO. He co-founded his first company in high school which provided graphics software for early, text-based personal computers. His second company was started out of his college dorm room and ultimately sold business software across 45 countries. After several years as a venture capitalist with Greylock, he left the firm to run a portfolio company which he took public and grew to almost $500 million in revenue. His company prior to Solar Inventions, Silverpop, was sold to IBM where he later served as IBM’s VP Corporate Strategy out of their world headquarters in New York. Bill’s companies have created thousands of jobs and billions of dollars in value. Bill received a degree in electrical engineering from North Carolina State University and an MBA from Harvard Business School. He holds several patents and has published two books with another book in development called Freeing Energy.   Dr. Ben Damiani, Partner and Chief Scientist Ben has spent his career in solar. His innovations have enjoyed global reach through his work at early solar pioneers, Suniva and SolarWorld. He has worked across the world commercializing new solar technologies and building solar manufacturing facilities. Ben received his PhD in Electrical Engineering from Georgia Tech and did part of his grad work at the Fraunhofer Institute in Germany. After graduating he joined Intel’s Process Technology Development (PTD) group and lead the medium current ion implant group. Bridging the technology from the integrated electronics industry into the solar industry, Ben was responsible for the first-ever implementation of Ion Implanted Solar Cells in high volume production for Suniva, Inc. Ben successfully realized this USA born technology from concept and feasibility to 180 MW’s production capacity in less than 28 months, a process that normally takes 6 years. As the Director of Industrial Technology Development for Semco Engineering in France, he developed new processes for plasma enhanced chemical vapor deposition, low pressure diffusion and oxidation, bifacial solar modules, and n-type PhosTop solar modules.  He holds several patents and has authored more than 30 papers.     Stay Connected: Benoy Thanjan Email: info@reneuenergy.com LinkedIn: @bthanjan Website: https://www.reneuenergy.com   Bill Nussey Linkedin:  https://www.linkedin.com/in/billnussey/ Website:  https://www.solarinventions.com   Dr. Ben Damiani Linkedin:  https://www.linkedin.com/in/ben-damiani-3560491b/ Website: https://www.solarinventions.com   Solar Inventions White Paper https://www.solarinventions.com/whitepaper   Sponsor: Thank you to our sponsor Solar Energy Systems LLC who sponsored this episode of the podcast.  Solar Energy Systems, LLC (SES) is a solar energy photovoltaic design/build firm headquartered in Brooklyn, NY and serving the Northeast U.S.  Founded in 1998, the company designs, builds, and maintains solar photovoltaic (PV) systems within the public and private domain.  We interviewed David Buckner who is the Founder and CEO of SES on Episode 65:  20 Year Solar Veteran and Entrepreneur Provides Perspective on the Solar Market.    To learn more about Solar Energy Systems, check out their website which is www.solaresystems.com.  Email SES at info@solaresystems.com or Call 718-389-1545.    Top 5 Solar Energy Podcasts You Must Follow in 2020 Thank you to Feedspot for having the Solar Maverick Podcast as one of the top 5 Solar Energy Podcasts You Must Follow in 2020.  Below is the link with more information. https://blog.feedspot.com/solar_energy_podcasts/   Subscribe to our podcast + download each episode on iTunes,Podbean, and YouTube.   This episode was produced and managed by  Podcast Laundry (www.podcastlaundry.com)  

Originally posted on: https://www.myasbn.com/small-business... When it comes to entrepreneurship, not many individuals can say they’ve grown multiple multi-million dollar businesses, and even fewer can say they started in their teenage years. However, our guest today has done just that. By creating and working with companies like Silverpop, iXL, and Solar Inventions, serial entrepreneur Bill Nussey continues to thrive from project to project. --------------------- Atlanta Small Business Network is your local source for business news, information, resources, best practices and event coverage. From start-up to success, we are your go-to resource for small businesses in Atlanta, Georgia. https://www.myasbn.com/ CONNECT WITH US! Contact us: Info@myasbn.com Subscribe: https://www.myasbn.com/subscribe/ Facebook: https://www.facebook.com/MyASBN Instagram: https://www.instagram.com/myasbn/ Twitter: https://twitter.com/MyASBN

Today’s guest is Bill Nussey, CEO & Founder at the Freeing Energy Project.Bill Nussey is the founder of the Freeing Energy Project, whose mission is to accelerate the shift to cleaner, cheaper energy. Prior to Freeing Energy, Bill spent most of his career as a tech CEO. His first company, which he co-founded in high school, provided graphics software for early, text-based personal computers. His second company, Da Vinci Systems, was started out of his college dorm room and grew to serve millions of users across 45 countries. Later, he spent several years as a venture capitalist with Greylock. In 1998, he left the firm to run a portfolio company, iXL, which went public and grew to almost $500 million in revenue. After iXL, he joined Silverpop as CEO. Silverpop grew to nearly $100 million and became a global leader in cloud-based marketing. In 2014, IBM acquired the company and made it the foundation of the IBM Marketing Cloud. Shortly after the acquisition, Bill was promoted to VP Corporate Strategy out of IBM’s world headquarters in New York. Bill’s companies have created thousands of jobs and billions of dollars in value.For the last few years, Bill has been conducting research for a 2019 book called Freeing Energy. Supported by 200 interviews across the world, the book’s mission is to help non-industry readers understand how we can accelerate the shift to clean energy. The core ideas focus on decentralized (or local) energy, novel business models, and new approaches to ownership and finance. Much of his early research was shared at Bill’s October 2017 TED talk called Accelerating the Shift to Clean Energy.In 2018, Bill co-founded Solar Inventions. Based at Georgia Tech’s ATDC incubator, the company’s mission is to commercialize a set of scientific breakthroughs for improving silicon photovoltaics.Bill received a degree in electrical engineering from North Carolina State University and an MBA from Harvard Business School. He holds several patents, has published two books and sits on several commercial and non-profit boards. Bill and his family are involved in a handful of projects providing off-grid, resilient electricity in places like East Africa and Puerto Rico.In today’s episode, we cover:Bill’s history, and what led him to get excited about energyHow Bill went about switching gears to transition into this new field (to him)Bill’s book, why he wrote it, and the process he followed to pull it togetherDigitization of energy opportunityPotential of energy innovation of appealing across both sides of the political aisleRole of venture capital in clean energy innovationLessons from last cleantech bubbleSolar and batteries, and implications when cost becomes less than purchasing electricity from the gridOne policy change that would move the needle more than any otherBill’s thoughts on politics, GND, etc.Importance of looking at carbon equivalents as well, not just carbonInevitability of putting a price on carbonRole of utilities and oil/gas companiesThoughts on upcoming election and the stakesBill’s advice to others trying to find their lane in the climate fightLinks to topics discussed in this episode:Freeing Energy: https://www.freeingenergy.com/Bill Nussey: https://www.linkedin.com/in/billnussey/Bubba McDonald: http://www.psc.state.ga.us/pscinfo/bios/mcdonald.aspAmory Lovins: https://en.wikipedia.org/wiki/Amory_LovinsLoren McDonald: https://www.linkedin.com/in/lorenmcdonald/Solar Inventions: https://www.solarinventions.com/Henry McCance: https://skoll.org/contributor/henry-mccance/Fullstory: https://www.fullstory.com/Arcadia Power: https://www.arcadiapower.com/Drift: https://www.joindrift.com/Form Energy: https://www.formenergy.com/Ethanol: https://en.wikipedia.org/wiki/Ethanol_fuel_in_the_United_StatesYou can find me on twitter @jjacobs22 or @mcjpod and email at info@myclimatejourney.co, where I encourage you to share your feedback on episodes and suggestions for future topics or guests.Enjoy the show!

Dave Anderson is Managing General Partner of Supply Chain Ventures, LLC, a venture capital company specializing in marketing, sales and supply chain software investing. He is a retired managing partner of supply chain consulting at Accenture, a $40 billion global technology consulting company. He serves on the Board of Directors of Placester, of Boston, Massachusetts, NextShift Robotics of Lowell, Massachusetts and NBD Nanotechnology, of Boston, Massachusetts. He is also the Chairman of the Board of Trustees of the University of New England and a member of the Boston College Technology Council. At Accenture, he was instrumental in building the company’s $2 billion supply chain management practice in North America, Asia and Europe. Over the past thirty years, he has helped numerous global corporations transform their supply chains into world-class organizations. He was also global lead for all Accenture alliances with supply chain software companies, including i2, Manugistics, Ariba and CommerceOne. Before joining Accenture, he was vice president in charge of logistics consulting at Temple, Barker & Sloane, Inc. (now Mercer Management Consulting) and a vice president of Data Resources, Inc. (now part of IHS/Global Insights, Inc.), where he founded the Firm’s transportation and logistics consulting practice. He was a founding partner of Operations Technology, Inc. (now part of Supply Chain Consulting), a web-enabled, intelligent messaging software company. He has also taught classes in undergraduate and graduate level business courses at Northwestern, MIT, Boston University and Northeastern University. Dr. Anderson is a Fellow of the Chartered Institute of Logistics and Transport in the United Kingdom and a Member of the Council of Supply Chain Management Professionals in the United States. He is a member of the Phi Kappa Phi honor society. He is a frequent public speaker and has published numerous articles on supply chain strategy and business management in leading journals and websites, including the Supply Chain Management Review, Supply Chain Practice Journal, The Journal of Finance and Achieving Supply Chain Excellence through Technology. His past associations include the Board of Directors of Descartes Systems Group, of Waterloo, Ontario, Steelwedge Software , of Pleasanton, California, Board of Directors and Interim CEO of Optiant (acquired by Logility), the Board of Directors of Industri-Matematik-International (acquired by Symphony Technology, then China dotcom), the Board of Directors of Vtrenz (acquired by SilverPop), the Board of Directors of LeanLogistics of Holland, Michigan (acquired by Brambles USA), Avenue Right, of Fargo, North Dakota, Waer Systems, of Brighton, UK, the Board of Directors of New Vine Logistics (acquired by IBG Fulfillment Services) in Napa, California, ActualMeds, of Hartford, Connecticut, Aiko Biotechnology of Portland, Maine and Board Chairman of Control Group, a New York City-based digital media technology consulting and outsourcing company (acquired by Intersection/Google). Dr. Anderson has a BA, Economics from the University of Connecticut, Storrs, Connecticut and a PhD. In Econometrics and Finance from Boston College, Chestnut Hill, Massachusetts.

Justin Dawkins is a native of Metro Atlanta with over 15 years of marketing, technology and entrepreneurial experience. While studying marketing at Georgia State University, Justin was bitten by the entrepreneurial bug and created his very first digital company servicing non-profits and many of the organizations on Georgia States campus. After his studies Justin went on to work for Atlanta based email marketing services provider, SilverPop (now IBM Marketing Cloud). After 2 years of providing email marketing services for brands like Honda, UPS, and General Mills, Justin set out on his own to provide digital marketing services for medium and large businesses. Currently, Justin partners with businesses, personalities and brands launch digital products through his technology and marketing consultancy Inflex Digital. Additionally, Justin operates a social impact pre-accelerator, along with co-founder Joe Womack III, called Goodie Nation.

Justin Dawkins is a native of Metro Atlanta with over 15 years of marketing, technology and entrepreneurial experience. While studying marketing at Georgia State University, Justin was bitten by the entrepreneurial bug and created his very first digital company servicing non-profits and many of the organizations on Georgia States campus. After his studies Justin went on to work for Atlanta based email marketing services provider, SilverPop (now IBM Marketing Cloud). After 2 years of providing email marketing services for brands like Honda, UPS, and General Mills, Justin set out on his own to provide digital marketing services for medium and large businesses. Currently, Justin partners with businesses, personalities and brands launch digital products through his technology and marketing consultancy Inflex Digital. Additionally, Justin operates a social impact pre-accelerator, along with co-founder Joe Womack III, called Goodie Nation.

Justin Dawkins is a native of Metro Atlanta with over 15 years of marketing, technology and entrepreneurial experience. While studying marketing at Georgia State University, Justin was bitten by the entrepreneurial bug and created his very first digital company servicing non-profits and many of the organizations on Georgia States campus. After his studies Justin went on to work for Atlanta based email marketing services provider, SilverPop (now IBM Marketing Cloud). After 2 years of providing email marketing services for brands like Honda, UPS, and General Mills, Justin set out on his own to provide digital marketing services for medium and large businesses. Currently, Justin partners with businesses, personalities and brands launch digital products through his technology and marketing consultancy Inflex Digital. Additionally, Justin operates a social impact pre-accelerator, along with co-founder Joe Womack III, called Goodie Nation.

Adam Steinberg/Fetch Prior to co-founding Fetch, Adam served Director of Emerging Apps at Silverpop, which was acquired by IBM. Adam was also co-founder and CEO of PlacePunch, a location-based marketing platform. PlacePunch was acquired by Silverpop in 2011. Adam believes in serving the customer and and creating an effortless experience for every product. Starting PlacePunch as a 20-something, working with multi-national brands and selling to Silverpop. fetchtruck.com @fetchtruck adam@fetchtruck.com Stefanie Diaz/Mastermind Your Launch Stefanie Diaz has always had a keen ability for developing marketing strategies for entrepreneurs, but it’s her ability to position startups for accelerated momentum through personal branding and content marketing that has become the cornerstone to her professional success. Her background includes being a strategic adviser to CEO’s spanning startup phase to over $100 million in annual revenue. She has led strategic partnerships with global retailers and Fortune 500 companies, as well as facilitated multi-million dollar government contracts. There is something magnetic about the energy of startup founders that draws Stefanie in. They’re hungry, driven, and committed to making positive change for themselves and the greater community. After conducting over 60 interviews to date, Stefanie is excited to bring Mastermind Your Launch to the Business Radio X platform. Learn more at MastermindYourLaunch.com.

Jacqui Chew is a TEDx licensee and startup catalyst at ATDC, Georgia's startup incubator. As CEO at iFusion, a go-to-market consultancy that helps high-growth potential technology companies accelerate growth, Jacqui is a seasoned digital strategist with hands-on experience in Lean marketing and product launches. Well-versed in SaaS, media and IoT business models, Jacqui has a successful track record developing 2D/3D marketing plans to support product and company launches, brand identity development, community building through social channels and b2b lead nurturing programs. Follow Jacqui on Twitter at @jacquichew. She can also be found on LinkedIn, tedxpeachtree.com, and JacquiChew.com.   You'll Learn: How Jacqui transitioned from consumer packaged goods and lifestyle marketing to the start up space. How Jacqui's short time at SilverPop taught her the importance of understanding how business works and how customers think. Why marketers need to take on more strategic activities as chat bots, A.I. and other #MarTech take over the tactical activities. Why Jacqui feels humans have a threshold for noise and at some point they'll become numb to #InfluencerMarketing. Why using algorithmic technologies and A.I. to solve what is fundamentally a human problem is fraught with its dangers because algorithms are written by humans who have inherent biases.   3 Key Points: In marketing it's not about the push, but about the customer and finding that happy medium between a customer's wants and needs and a company's value proposition. Marketers need to be strategic and contextualize #MarTech to produce insight from big data. Humans have a threshold for noise. At some point they'll tune you out.   Resources Mention: ATDC.org http://tedxpeachtree.com/   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.  I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Jacqui Chew/ATDC Jacqui Chew is ATDC’s marketing catalyst where she provides customer and channel strategy as well as investor relations counsel.  She is an award winning digital strategist and principal at iFusion, a go-to-market collective. Jacqui’s experience spans well-known brands and high-growth startups including Cycloramic, eBay, IBM, Stainmaster, PeopleSoft (now Oracle), and Venture Atlanta. As the senior marketing executive at Silverpop, a marketing automation pioneer, she oversaw its debut and supported the Series B round venture capital raise of $30 million. Jacqui has spoken at TED and is a sought after speaker on digital strategy, disruptive business models, and entrepreneurship. She has been featured on FOX 5 Atlanta and quoted in The Atlanta Journal-Constitution, USA Today, and Fortune. Jacqui is active in the technology and social innovation communities. She organizes TEDxPeachtree, the largest TEDx event in Georgia and contributes to the TAG Hi-Growth Industry Task Force. Previously, she served on the boards of the Atlanta Press Club, Women in Technology and the Atlanta chapter of the American Marketing Association. She holds a Bachelor’s Degree in Marketing from the University of Hawaii, Manoa and speaks Mandarin, Cantonese and Taiwanese. http://atdc.org Stefanie Diaz/Mastermind Your Launch Stefanie Diaz has always had a keen ability for developing marketing strategies for entrepreneurs, but it’s her ability to position startups for accelerated momentum through personal branding and content marketing that has become the cornerstone to her professional success. Her background includes being a strategic adviser to CEO’s spanning startup phase to over $100 million in annual revenue. She has led strategic partnerships with global retailers and Fortune 500 companies, as well as facilitated multi-million dollar government contracts. There is something magnetic about the energy of startup founders that draws Stefanie in. They’re hungry, driven, and committed to making positive change for themselves and the greater community. After conducting over 60 interviews to date, Stefanie is excited to bring Mastermind Your Launch to the Business Radio X platform. Learn more at MastermindYourLaunch.com.

Menesty. Automatisoi markkinointi. Olemme implementoineet viimeiset 2 vuotta markkinoinnin automaatioratkaisuja asiakkaillemme. Olemme tehneet Salesforce Pardot, HubSpot ja SilverPop- implementaatioita ja tässä webinaarissa käymme läpi, mitkä ovat markkinoinnin automaatiojärjestelmän käyttöönotossa sekä käyttämisessä oleelliset muistettavat asiat. Webinaari on suunnattu yrityksille, jotka harkitsevat automaation käyttöönottoa tai ovat jo pidemmälle edistyneitä. Käymme läpi seuraavat asiat: - suunnittelu ja organisaation sitouttaminen - valmistelu & strategiat - käyttöönotto ja myynnin sitouttaminen - tulosten analysointi - optimointi

8 episodes in and already I have my 2nd "McDonald" on the podcast. Today's guest, Loren McDonald, is not related to Tim McDonald (guest #3) is the VP of Industry Relations at Silverpop and can often be found preaching the benefits of email marketing as well as social media and location-based marketing. However, while that's his job - and one he's quite good at - Loren's passion is not what he gets paid to do. Loren's passion is about all things green. More specifically, Loren is passionate about being a change agent and getting people other than tree huggers to "see the light." Loren believes strongly in the need to move away from fossils fuels, supports electric vehicles, and is an advocate for solar power. In case you missed any of the previous episodes, you can catch them here by visiting the Living Your Passion landing page. Are you ready to GO GREEN and SAVE GREEN? During this episode ... Loren shared his passion for alternative energy, solar energy, wind energy, electric vehicles, reducing our use of water, getting restaurants to stop using styrofoam and plastic cups, and more! We talked about Loren's 1994 rejection letter from U.S. Electricar (awesome). Loren shares a story about when he was 19 ... and his brief stint in politics. This, coincidentally, may have been his first foray into "green." Loren forgot to turn off the audio on his alerts (ding!) We talked about Chevy Volts, Teslas, and other EVs! We had a few audio issues - SORRY! More About Loren Tweet on email marketing, retail/ecommerce, mobile, social, marketing automation; VP/evangelist for @Silverpop Find out more on Twitter. Links Discussed In This Episode Loren's March 15, 1994 rejection letter from U.S. Electricar Loren's GREEN site/blog - Loren-Green 

In this episode of PNR's This Old Marketing, Joe and Robert talk about the future of publishing, and the one thing that both publishers and brands need to focus on when building out a content marketing practice. The boys also cover a number of money deals flowing into the content marketing industry, and what this means for the next 12 months. Cosmo causes a stir and Shutterstock launches a new education and training platform.  This week's TOM example of the week: Fire Protection Engineering magazine from the Society of Fire Protection Engineers. #ThisOldMarketing

Filmbarátok Podcast #44 Beszélgetnek: Émi, Gergő, freddyD Téma: -Amerikai botrány (00:26:36) -12 év rabszolgaság (00:43:58) -Mielőtt éjfélt üt az óra (00:54:50) -Blackfish (01:08:54) -A nagy balhé (01:27:20) -Disturbia (01:39:40) -Communion (Idegenek áldozata) (01:52:26) Blackfish előzetes http://www.youtube.com/watch?v=nRiWkorGsEI&fb_source=message SeaWorld válasza http://seaworld.com/en/truth/killer-whales/letter/?utm_source=Silverpop&utm_medium=Email&utm_campaign=SEA.SeaWorldCaresLetter.Consumer.Dec2013%20%283%29&utm_content=DIGITAL The General: A nép akaratában kisorsolt film ingyen megnézhető itt http://www.youtube.com/watch?v=ncapCvkPgVw