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On April 30th, 2025, a U.S. court ruled that Apple's anti-steering policies are anti-competitive and unenforceable.That single sentence could redefine the mobile app economy.For the first time ever, developers can now directly link to their own web stores from inside their iOS apps, promoting them, pricing them competitively, and funneling players off-platform without fear of being banned.We unpacked everything on a special emergency episode with Chip Thurston, Head of Gaming at FastSpring (and former Scopely product leader)
Dan Engel serves as the Managing Partner and Founder of Santa Barbara Venture Partners, an early-growth VC firm focusing on technology startups. Renowned for his expertise in B2B and B2C domains, he has emerged as a luminary in devising customer acquisition strategies. Early in his career, he played a primary role in significantly growing Picasa, which Google later acquired before its public debut. Moreover, Dan co-founded FastSpring, a SaaS fintech platform that achieved remarkable revenue exceeding $100 million despite minimal funding. With a track record of successful exits, Dan's entrepreneurial journey traces back to his upbringing in New York, where he embarked on diverse side ventures ranging from neighborhood services to operating an ice cream truck. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Dan Engel, the Managing Partner and Founder of Santa Barbara Venture Partners, about attracting millions of customers in a saturated market. Dan shares his journey from childhood ventures to becoming a seasoned tech entrepreneur and venture capitalist, the power of community in entrepreneurship, strategies for scaling startups, challenges in B2B fintech, and how to navigate the evolving venture capital landscape.
Episode SummaryThis episode of the Sunny Side Up podcast discusses pricing and packaging strategies for business growth with guest David Vogelpohl. Key topics covered include prioritizing pricing as an iterative strategy, identifying moves for growth while navigating complexity, marketing misconceptions around pricing, optimizing free trials, ensuring sales and marketing alignment, and determining ownership of pricing decisions. David provides insights and recommends several individuals as sources to learn more about go-to-market strategies. About the guest David is the CMO at FastSpring, a payment & subscription platform for SaaS, software, & digital product companies offering 100% automated sales tax and VAT compliance worldwide. For 25+ years David has led teams building engines of growth & innovative software for leading brands like WP Engine, AWS, Cloudflare, and more. David is an actionable-insights style speaker focusing on tactics you can use to drive growth. Connect with David Vogelpohl Key takeaways - Pricing and packaging should be prioritized as an ongoing iterative strategy for business growth, not just for new product launches - Use a "growth mustache" framework to identify which parts of the growth equation (new ARR, upgrades, downgrades, churn) pricing moves will affect - Marketers may misconceive that customers won't accept price increases or that they solely control packaging decisions - Take an iterative approach to pricing testing rather than direct A/B tests to maintain trust - Optimize free trials by surfacing critical moments and considering paid trials for validation - Ensure transparency, clear communication, and alignment between sales and marketing on pricing strategies Quotes“At the end of the day, you're operating a business that delivers value to your customers and part of your duty in that is to operate a successful business. If you don't operate a successful business, you can't fulfill your duty to deliver that value.” David on how businesses need to make decisions that ensure long-term success. Shout-outs -Jason Cohen, Founder, WP Engines -John Hessinger, VP of Demand at WP Engines -Michael Bonfils, Managing Director at SEM International
David Vogelpohl, CMO of Fastspring, joins the show to talk about his first year in the CMO position. He breaks down his lessons along the way of his journey, and what you can take to help you grow in your marketing career. Check Fastspring here: https://fastspring.com/David's LinkedIn: https://www.linkedin.com/in/davidvogelpohl/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's Twitter: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.com
In this episode of The Marketer's Journey, I interview Andy Jolls, CMO at FastSpring. During the episode, we discuss selecting the right CMO role for your career journey, how to know if the company you've joined has potential, and why it's important to expand your view of the competition. Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Consider the growth stage of the company. When on the hunt for a new company to join, Andy emphasized the importance of identifying the company's growth stage and determining which stage is right for you and your career goals. He recommended finding the sweet spot by experimenting with companies at various growth stages and identifying where your strengths lie.Don't forget about the “C” in CMO. Andy mentioned that he's had some great mentors throughout his career who have reminded him that anyone at the CMO level needs to take a holistic view of the company to consider the full picture of the business. Instead of focusing solely on marketing, CMOs should always be thinking about what's best for the entire company overall.Identify the right persona. One of the biggest challenges for marketers today is understanding and targeting the right customers in their category. Andy said it's important for marketers to dig down deep into the information that's available and invest in analytics in order to make the most educated decisions possible. It's also important to broaden your view of the competition to keep the bigger picture in mind.Learn more about FastSpring here: https://fastspring.com/ Learn more about Andy here: https://www.linkedin.com/in/ajolls/
For our 50th episode, Jack and I discuss his recent plugin updates, WordPress 5.9 and what Full Site Editing means for site builders, and WordCamp EU 2022 happening in Portugal this summer. This episode is sponsored by FastSpring – the full-service ecommerce solution that enables software companies to sell more, stay lean, and compete big.
Back in the saddle for 2022, Jack and I discuss our business goals for the year and how we plan to achieve them, as well as some personal goals after we both had very busy ends to 2021 with house renovations. This episode is sponsored by FastSpring – the full-service ecommerce solution that enables software …
In this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Brian McTeague, VP of Revenue Operations at FastSpring. They discuss Brian's journey from finance to sales and rev ops, FastSpring's growth goals for 2022, and the role of support ops as the combination of sales and rev ops.
This week Jack and I discuss our approach to Black Friday and email marketing (or lack of), the recent ACF release, the Lemon Squeezy WordPress plugin and GoDaddy’s acquisition of Pagely. This episode is sponsored by FastSpring – the full-service ecommerce solution that enables software companies to sell more, stay lean, and compete big.
This week, after another break, Jack and I discuss the new WordPress performance team, the acquisition of Sandhills Dev by Awesome Motive, and we think about what platform we would use to sell WordPress plugins if we started today. This episode is sponsored by FastSpring – the full-service ecommerce solution that enables software companies to …
This week Jack and I return after a short break, catching up with Jack’s house move and further client work, the sale of Plugin Rank, Delicious Brain’s acquisition of ACF, and the launch of my new project FlipWP. This episode is sponsored by FastSpring – the full-service ecommerce solution that enables software companies to sell …
Welcome back to Woodward Strategy Sessions I would like to introduce you to our next guest, Brian Deignan who is the VP of Sales at FastSpring. In this session we dissect how FastSpring uses video for prospecting across a global team. I know this will be valuable to many of you listening as we dive into tech stack, what makes a video effective, what personalization looks like, what metrics to pay the most attention to, knowing when to make iterations, the process, and how to scale it across a global team. Founded in 2005, FastSpring is rapidly changing the way software is bought and sold online, with a cloud-based eCommerce & subscription billing platform that helps SaaS, software and digital content companies monetize their products and services online. Thousands of companies use FastSpring's platform to manage their online stores and subscriptions and to sell globally by providing a localized experience for businesses and consumers. If you enjoyed this content visit woodwardstrategies.com/blog or click Subscribe (and I'll keep you in the loop with future content, videos and podcasts). I promise you'll be glad you did!
Después de varios años en los que no termino de lanzarme a vender extensiones, Andrea me cuenta cómo vender fácilmente mis desarrollos a todo el mundo y sin tener que preocuparme por los impuestos de otros países. ¿Vendes productos digitales con Joomla? ¿Cómo lo haces tú? Cuéntanoslo en los comentarios de este episodio: https://mastermindweb.es/104-ventas-digitales-con-joomla
Después de varios años en los que no termino de lanzarme a vender extensiones, Andrea me cuenta cómo vender fácilmente mis desarrollos a todo el mundo y sin tener que preocuparme por los impuestos de otros países. ¿Vendes productos digitales con Joomla? ¿Cómo lo haces tú? Cuéntanoslo en los comentarios de este episodio: https://mastermindjoomla.com/104-ventas-digitales-con-joomla
This week Jack and I have a quick catch up where we chat about taking time off when it comes to running a business, outsourcing WordPress plugin support, my struggles wrangling freelance developers, and Jack’s wife applying for a role at Automattic. This episode is sponsored by FastSpring – the full-service ecommerce solution that enables …
Real talk: there are things all of us do that just aren't worth our time...which is why you should outsource the bottom 10 percent of your job. In this episode, we chat with Andy Jolls, CMO at FastSpring and Advisor at CloudZero and Mission. He has more than 20 years of marketing experience and previously held marketing leadership roles at Mission, Research Now SSI, Instantly, Inc., Digital Post Mail, Cooking.com, and more. We’re talking about the importance of modeling in marketing, why everyone should outsource the bottom 10 percent of their job, the value of listening to sales calls, and so much more.
Kateryna is the founder of Audext, an automatic transcription software to convert your audio files to text. Subscribe and you won't miss a thing! Favorites: Brands: Ahrefs Tools: Slack, Evernote, Fastspring. FB group: https://www.facebook.com/groups/saaspirates. Mike: https://twitter.com/mikedotsaas/ & https://instagram.com/mikedotsaas/ [DISCOUNT OFFER] User feedback tool: https://upvoty.com (10% off with code 'PIRATE').
This week Jack and I catchup discussing the latest WordPress core release – WordPress 5.7, and I talk about my new WordPress business focussed newsletter – WP Trends This episode is sponsored by FastSpring – the full-service ecommerce solution that enables software companies to sell more, stay lean, and compete big.
In the last episode of 2020, Jack and I reflect on the year, chat about our plans for working less over Christmas, and what our focus will be for 2021. Merry Christmas to our listeners and a happy New Year. Let’s hope 2021 is a good one! This episode is sponsored by FastSpring – the …
This week Jack talks about his new plugin Content Notify, and we dive into what it is, how it’s built, and the challenges of positioning and marketing the plugin. This episode is sponsored by FastSpring – the full-service ecommerce solution that enables software companies to sell more, stay lean, and compete big.
This week we chat to Will Etling, who works for FastSpring working on their WordPress marketing sites. We dig into his WordPress journey, working with WordPress, development & deployment processes, and creating custom blocks with ACF Blocks. This episode is sponsored by FastSpring – the full-service ecommerce solution that enables software companies to sell more, …
This week Jack and I talk to Tom Hirst, a freelance WordPress developer who is fast becoming an authority on freelance pricing. We talk about his journey, what WordPress projects he works on, Gutenberg and Headless WordPress, freelancing, and pricing freelance projects. This episode is sponsored by FastSpring – the full-service ecommerce solution that enables …
This week Jack and I chat about my latest project WP Content, launching a new plugin marketing site, and the current discussion about plugin developers overusing notifications in the WordPress dashboard. We also caught up with Jon Tewes, a solutions architect at FastSpring, discovering more about how FastSpring helps WordPress businesses. This episode is sponsored …
This week we chat about Macbook hardware issues, Jack explains more about his new plugin, the new WooCommerce navigation concept, and we discuss how we approach customer support for our WordPress plugins. This episode is sponsored by FastSpring – the full-service ecommerce solution that enables software companies to sell more, stay lean, and compete big.
In this episode we talk about what we’ve been up to, dealing with dips in motivation, the latest things in the WordPress space, as well as introducing our new show sponsor – FastSpring. This episode is sponsored by FastSpring – the full-service ecommerce solution that enables software companies to sell more, stay lean, and compete …
Marketing School - Digital Marketing and Online Marketing Tips
In episode #1399, we talk about seven unknown tools that will double your revenue. You’ll definitely want to check out these tools that do everything from getting celebs to shout out your company to helping you upsell more effectively and eliminating background noise from your podcast recordings! Tune in to hear about them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Unknown Tools that Will Double Your Revenue. [00:30] Use Zest as a promotion tool to get more qualified clicks. [00:54] Book personalized video shoutouts from celebrities using Cameo. [01:10] Pay to have someone evaluate your copy using copytesting.com. [01:35] Add more payment options using FastSpring, Recurly, or Bolt. [02:10] Eliminate background noises during podcast recordings using Krisp. [02:44] Increase your revenue using sales platforms that add upsells. [03:08] Simplify your reporting using Supermetrics. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Zest Cameo copytesting.com ConversionXL Bolt FastSpring Recurly PayPal Krisp Shopify ReferralCandy SamCart ClickFunnels Supermetrics Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In episode #1399, we talk about seven unknown tools that will double your revenue. You'll definitely want to check out these tools that do everything from getting celebs to shout out your company to helping you upsell more effectively and eliminating background noise from your podcast recordings! Tune in to hear about them all! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: 7 Unknown Tools that Will Double Your Revenue. [00:30] Use Zest as a promotion tool to get more qualified clicks. [00:54] Book personalized video shoutouts from celebrities using Cameo. [01:10] Pay to have someone evaluate your copy using copytesting.com. [01:35] Add more payment options using FastSpring, Recurly, or Bolt. [02:10] Eliminate background noises during podcast recordings using Krisp. [02:44] Increase your revenue using sales platforms that add upsells. [03:08] Simplify your reporting using Supermetrics. [03:20] That's it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: Zest Cameo copytesting.com ConversionXL Bolt FastSpring Recurly PayPal Krisp Shopify ReferralCandy SamCart ClickFunnels Supermetrics Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Episode Overview: One inquisitive search is sometimes all it takes to inspire a career change to SEO. FastSpring’s Hamilton Kiah applied his vast portfolio of multimedia production skills to SEO and became a known, trusted digital media strategist. Join Ben as he interviews Kiah on when he first discovered his passion for SEO, how his robust multimedia production skills closely align with core SEO practices and how it has led him to develop a lucrative career. Show NotesConnect With: Hamilton Kiah: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // Twitter
NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (50 CFO Profiles Every Issue).
If a 40% improvement in conversions sounds good to you, then you should listen to what FastSpring CEO Chris Lueck has to say about shopping carts, user experience, and the enhanced data-driven e-commerce via Google Analytics.
More Than Just Code podcast - iOS and Swift development, news and advice
We start off covering Tim Cook's appearance on ABC News. We follow up on the FBI's actions reseting the shooter's password and the populace understanding of the ramifications. We also follow up on the Cambrian explosion of Swift web servers and the Quartz news app. We discuss Github's drag and drop, devmate and Make Money Outside the App Store. We explore the two finger long press to select text. Picks: iOS App Extensions, Tiny Game of Pong, Test Your Swift. Episode 80 Show Notes: Tim Cook Interview with ABC News FBI: Resetting San Bernardino gunman's iCloud password wasn't a mistake Answers to your questions about Apple and security iOS: Understanding data protection iOS Security Eliza, computer therapist Quartz iOS App Apple TV Tech Talks Videos GitHub drag & drop GitHub Desktop for Mac DevMate goes free Make Money Outside the Mac App Store Fastspring Kitura Build End-to-End Cloud Apps using Swift with Kitura Perfect Blackfish Swifter Django Flask Pyramid Apple, don't cripple the Pencil's navigation in iOS 9.3 Teleprompt+ 3 Parrot Teleprompter Episode 80 Picks: iOS App Extensions: Series Introduction A Tiny Game of Pong How to measure the digital crown Test Your Swift
In this episode of LocaLAIse This! we continue our discussion with Michael Johnson of FastSpring on how video game companies can leverage a global e-commerce platform to avoid potential pitfalls when going global, helping to engage customers and increase revenue worldwide. (part 2/2)
Publishing and selling a game globally can be a complicated endeavor. One of the areas that developers frequently overlook is how to handle global payments when dealing with the myriad regulations, currencies and tax codes prevalent in overseas markets. In this episode of LocaLAIse This!, we interview Michael Johnson, Director of Marketing & Business Development at FastSpring, developers of a popular global e-commerce platform, who talks to us about pitfalls to watch out for when developing a global payment strategy, as well as offering solutions and tips. (part 1/2)
Get your Ruby Remote Conf tickets and check out the @rubyremoteconf Twitter feed for exciting updates about the conference. 02:05 - Dustin Bruzenak Introduction Twitter GitHub Twitterrific 02:29 - Dylan Bruzenak Introduction 02:54 - The Iconfactory @Iconfactory 08:54 - Design and User Experience 18:24 - Lessons Learned From AppViz Matt Ronge: Managing Your Psychology as an Indie Dev 27:56 - Positioning Your App Properly Marketing Metrics Login Barrier 34:19 - The Developer Market Dash 37:09 - Niche Market Focus In-App Purchases Cross-App Promotion 45:41 - The App Store Customer Analytics and Reviews Selling Outside vs Inside the App Store Payment Providers FastSpring PayPal Square Stripe Picks FastSpring (Andrew) DevMate (Andrew) Apple API Diffs (Andrew) GOG (Andrew) Sample Code from WWDC Sessions (Mike) Wits (Mike) Listen to other people’s views (Chuck) Ruby Remote Conf (Chuck) World Time Buddy (Dylan) Complice (Dylan) Transmit (Dylan) xScope (Dustin) Slack (Dustin)
Get your Ruby Remote Conf tickets and check out the @rubyremoteconf Twitter feed for exciting updates about the conference. 02:05 - Dustin Bruzenak Introduction Twitter GitHub Twitterrific 02:29 - Dylan Bruzenak Introduction 02:54 - The Iconfactory @Iconfactory 08:54 - Design and User Experience 18:24 - Lessons Learned From AppViz Matt Ronge: Managing Your Psychology as an Indie Dev 27:56 - Positioning Your App Properly Marketing Metrics Login Barrier 34:19 - The Developer Market Dash 37:09 - Niche Market Focus In-App Purchases Cross-App Promotion 45:41 - The App Store Customer Analytics and Reviews Selling Outside vs Inside the App Store Payment Providers FastSpring PayPal Square Stripe Picks FastSpring (Andrew) DevMate (Andrew) Apple API Diffs (Andrew) GOG (Andrew) Sample Code from WWDC Sessions (Mike) Wits (Mike) Listen to other people’s views (Chuck) Ruby Remote Conf (Chuck) World Time Buddy (Dylan) Complice (Dylan) Transmit (Dylan) xScope (Dustin) Slack (Dustin)
本期由叶玎玎主持,Teahour 的老朋友 xdite 联合主持,邀请到了ThoughtWorks 公司的资深顾问、金数据的创始人陈金洲 来跟我们一起聊聊金数据的故事。实战中国互联网创业,开发在整个创业路上只是占很少一部分,市场定位,客户开发,文案设计、定价策略等等都很重要,来听听陈金洲在金数据是怎么做的,xdite 在 logdown 是怎么做的吧。 陈金洲的一些联系方式: Twitter Weibo Email Blog 最后,金洲专门给 Teahour 的听众准备了金数据的优惠码 "TEAHOUR", 8 月 11 号之前有效。 LOGDOWN 金数据 Fengche.co Beyond 'rails server' 阿里云 支付宝 Paypal Stripe wufoo formstack FastSpring 行易差旅协作软件 Patrick McKenzie Teaches You To Sell More Software Entrepreneurship On Fire 远程工作经验谈 - 如何适应及如何管理 Special Guests: xdite and 陈金洲.
Recorded 7 June 2013. You can download the m4a file. In this episode we talk about Vesper, Chatology, and WWDC. But note that this was recorded right before WWDC. So we don’t actually talk about anything announced at WWDC. We know nothing. Note: there is some echo in the audio in this episode. Sorry about that! This episode is sponsored by 23AndMe. Click that link to order a DNA kit for just $99. That’s a great deal for such a cool service. Learn how your genes may impact your health; learn about your ancestry; learn why (or why not) Cilantro tastes weird to you. You can even learn how closely related you are to Neanderthals. (Surely Brent and Michael are very closely related.) 23AndMe’s Personal Genome Service was TIME Magazine’s Invention of the year in 2008, and it’s kept improving. Check it out. This episode is also sponsored by FastSpring, the easy-to-use payment processing system that makes headaches go away. Create a custom order page, and even include purchasing directly in your app. If you’re selling a Mac app — or anything else — from your website, then check out FastSpring. Do yourself a favor. Do it now. Some things we mention: Vesper Chatology WWDC Apple Design Awards Fantastical Glassboard CocoaConf AltWWDC I Took a Lickin’ from a Chicken Statler and Waldorf HockeyApp
Recorded 26 April 2013. You can download the m4a file. Brent and Michael talk to Chris Liscio, author of the amazing audio apps Capo, FuzzMeasure, and TapeDeck. This episode is sponsored by FastSpring, the easy-to-use payment processing system that makes headaches go away. Create a custom order page, and even include purchasing directly in your app. If you’re selling a Mac app — or anything else — from your website, then check out FastSpring. Do yourself a favor. Do it now. Some things we mention: Capo FuzzMeasure TapeDeck Serpico Simmons Mattresses WordPerfect WWDC Toronto San Francisco #AltWWDC AppKit Fantastical Symbian HockeyApp OpenGL Chris Liscio speaking at Çingleton 2011 Ridiculous Fishing Eric Sink’s Product Pricing Primer Letterpress AppViz appFigures You can follow Chris on Twitter.
Recorded 27 Dec. 2012. We make up stuff about 2013. We talk about watches, displays, Apple’s online services, and the Zuckerberg family photo. You can download the m4a file. This episode is sponsored by FastSpring. Want to sell your apps outside of the Mac App Store? You should. Use FastSpring. Here’s the page about IGZO we talk about — with the weird curly quote where we expected an inch mark. Happy New Year!
Recorded 7 Dec. 2012. We talk about the launch of Fantastical for iPhone — a little bit about marketing, but mainly about app design. You can download the m4a file. This episode is sponsored by FastSpring, the e-commerce provider favored by cool Mac shops like Flexibits and Rogue Amoeba. You should sell your apps there too. Warning about sound quality: Brent’s microphone goes weird around 19:00 and he switches to another microphone. We apologize for the less-than-smooth experience. (That microphone has been given a stern talking-to and placed in the time-out corner while it thinks about its bad self.)
Recorded 16 Nov. 2012. We talk about porting apps from OS X to iOS and vice versa — and about launching new apps. You can download the m4a file. This episode is sponsored by Pinbook from Albina Development. Pinbook is a Pinboard client for iOS. It’s fast, focused, and well-designed. Check it out. Also see Collin’s post on Pinbook 1.1: Polish and Speed. (Yes, we’re taking sponsorships now. Contact Michael or Brent if you’re interested.) Some things we mention: Avalon, New Jersey FastSpring Fantastical And, at one point, Brent says, “Dear Lord, thanks for making me a Simmons.” Happy Thanksgiving from Identical Cousins!