Power Your Purpose with Megan Accardo

My friend, the Power Your Purpose podcast is back! Inside this episode, we spill the beans on the process of rebranding to the Purpose and Profits podcast, only to decide to revive the Power Your Purpose podcast within the same year. Candidly sharing the struggles and lessons learned along the way, this episode unfolds a journey of self-discovery and the pursuit of meaningful work, especially tailored for working women facing life's multifaceted challenges. From the pitfalls of online coaching to subtle expressions of personal faith, we invite you to join a real conversation about balancing career, family, and the quest for purpose. With a promise of genuine insights and reflections, this podcast episode aims to empower listeners to find their personal greatness in everyday moments. Don't miss out – press play and embark on this authentic journey of self-exploration and purposeful living. IN THIS EPISODE YOU WILL DISCOVER: Behind the scenes on our re-branding rollercoaster — the podcast is back to Power Your Purpose after a rebranding adventure. Why the change? Listen in for the scoop. The new focus of the show: exploring the intersection between faith, work and purpose. How to balance and find meaningful work while being a mother, wife, friend, daughter… all while listening to different seasons of what will make the most impact. We dive into personal reflections on miracles and the importance of finding divine possibilities in everyday moments, emphasizing the potential for those everyday moments to become momentous miracles. Your invitation to join the journey — we leave you with a warm invitation to stick around for real conversations about purpose, passion, and powering up your lives. RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo  Book a Strategy Session with Megan Join our FREE community for ambitious female podcasters: meganaccardo.com/podparty

In our continued series on podcasting, we are diving into the art of interviewing guests on your show like a pro. Inside, you'll discover why it's crucial to strike the perfect balance between solo and guest episodes for your show's success (and how to figure out the best ratio of each format for your show). We chat all about how to choose guests wisely, foster meaningful connections with those guests, and create engaging content by delving into the most intriguing aspects of your guest's story (and avoiding all those common mistakes MOST podcast hosts make when interviewing guests). With insightful tips on how to make interviews seamless and engaging, this episode unravels the strategies behind building credibility and expanding your network through guest episodes. Don't miss out on this enlightening conversation that will elevate your podcasting game and leave you excited to hit record your next interview. Join our FREE community for female podcasters with networking, events and live workshops! CLICK HERE to grab your spot.  IN THIS EPISODE YOU WILL LEARN: The importance of mixing solo and guest episodes, and discover how you can decide on the right mix of each format. The true benefits of having guest episodes (hint: it's not what you think!). Engaging guests can help promote your podcast ture, but guest episodes can expand your professional and personal network too. How to choose your guests wisely, opting for guests who align with your audience's interests and prioritizing engaged, niche influencers over big names. The steps to preparing for guest interviews, starting with the most interesting aspect of your guest's story (and avoiding the BIGGEST mistake most interviewers make!) How to ensure the interview is the best your guest has ever had, through deviating from scripted questions to explore intriguing points, encouraging guests to share their insights and stories authentically, and pulling on threads of interest to create unique and engaging content. The best way to encourage guests to promote their episodes, making it easy for them to share with neutral graphics, sending guests the episode in advance to align their promotional efforts, and understanding that the responsibility of marketing your podcast primarily rests on you. RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo  Book a Strategy Session with Megan Join our FREE community for ambitious female podcasters: meganaccardo.com/podparty Download our FREE guide to a Profitable Podcast (even from episode #1)

Join us today for a LIVE Podcast Profit Audit with our Pod Party member, Michelle Purta. We talk all about using the Sales Psychology Content Framework we introduced in episode #128 to help Michelle optimize her content to attract the right clients into her coaching program. We put the step-by-step framework into action and brainstorm months worth of juicy content for Michelle's show, Marriage and Motherhood. Hit PLAY to learn how you can do the same! Join our FREE community for female podcasters with networking, events and live workshops! CLICK HERE to grab your spot.  IN THIS EPISODE YOU WILL LEARN: The top ways to use your podcast content to connect with potential dream clients and showcase your expertise. How to apply the Sales Psychology Content Framework (ep # 128) to brainstorm months of juicy content ideas — including aspirational visions, addressing challenges, sharing personal stories, and educational content. Recommendations for selling your coaching programs and services, providing a behind-the-scenes look. Plus how exactly to address objections related to the cost of coaching services and the value they provide. Why sharing client transformations and leveraging client feedback can inspire potential clients. And highlighting the value of testimonials and live coaching sessions to showcase the host's skills in action. RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo and @michellepurtacoaching Book a Strategy Session with Megan Join our FREE community for ambitious female podcasters: meganaccardo.com/podparty Download our FREE guide to a Profitable Podcast (even from episode #1)

Get ready for a podcast episode that will become your secret weapon for turning listeners into clients! We are continuing our mini-series on podcasting, and in this episode we will reveal seven game-changing episode types that will revolutionize your show's impact. You'll discover the art of 'Vision Casting,' learn how to tackle your audience's 'Biggest Challenges,' understand why you are 'The Guide' they've been searching for, and unveil your program as the ultimate 'Solution.' Not to mention, you'll delve into 'Teaching Core Content,' tackle common 'Objections' like a pro, and hear the authentic stories from satisfied clients during 'Testimonials and Live Coaching.' It's all here to boost your reach, engagement, and conversion rates. Don't miss this episode, and start recording content that will work for you 24/7. Join our FREE community for female podcasters with networking, events and live workshops! CLICK HERE to grab your spot.  IN THIS EPISODE YOU WILL LEARN: The seven types of episodes to create engaging content that converts more clients from your podcast. These secrets will help your podcast will become a powerful tool for your business. Vision Casting & Addressing Challenges: Start by sharing the top desire of your ideal client. Paint a vivid picture of what's possible when they work with you. Identify and discuss the biggest challenges your ideal clients face. Why You're the Guide & Your Program Is Their Solution: Share your personal journey or your client success stories to explain why you're the best choice for your audience. Give a detailed look at your program, service, or offer. Discuss how it directly solves their problems and leads to their desired results. Teaching Core Content: Share valuable content from your core teachings. These episodes should give listeners a taste of what they could learn in your program or offering. Addressing Objections: Discuss objections potential clients may have about your program and provide answers. Testimonials and Live Coaching: Showcase client testimonials and live coaching sessions. Let your satisfied clients share their experiences, and demonstrate your expertise in action. RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Book a Strategy Session with Megan Join our FREE community for ambitious female podcasters: meganaccardo.com/podparty Download our FREE guide to a Profitable Podcast (even from episode #1)

Ready to supercharge your podcast growth? We are continuing our mini-series on podcasting, and in this episode, we dive deep into how to GROW your show. We look at 4 stages of podcast growth, offering a clear roadmap for creators of all levels. From the initial launch phase where you'll learn to craft compelling titles and descriptions to the growth phase, where you'll discover the magic of building one-on-one connections with your audience, this podcast delivers actionable advice for every podcaster. And if you've hit the profit stage, get ready to optimize your strategies and boost your conversions. Whether you're a novice or a seasoned podcaster, this episode unlocks the secrets to not only growing your show but also turning it into a profitable venture. Join our FREE community for female podcasters with networking, events and live workshops! CLICK HERE to grab your spot.  IN THIS EPISODE YOU WILL LEARN: The 4 podcast growth stages so you can understand where you are in your podcasting journey based on your average downloads per episode. Plus why conversion rates are more critical than download numbers —Aim for at least a 1% conversion rate, regardless of your downloads. The Launch Stage: Perfect your podcast title, description, and cover art. Create clear goals and launch strategies. The Grow Phase (0-250 Downloads): Direct listeners under 100 downloads to engage with you, while those over 100 should focus on promoting a free offer to build a deeper community. Streamline your podcast production process to spend less than two hours a week on it. Build your show into your listeners' routines. Find your ideal audience in online communities and consider guesting on other podcasts to reach new listeners. The Profit Stage (250-1000 Downloads): Benefit from your hard work in the growth phase. Start strategic podcast tours, test various calls to action, and experiment with different ways to promote them. The Scale Phase (Over 1000 Downloads): Explore monetization opportunities such as ads, sponsorships, and brand deals. Delegate tasks as your podcast grows. RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Book a Strategy Session with Megan Join our FREE community for ambitious female podcasters: meganaccardo.com/podparty Download our FREE guide to a Profitable Podcast (even from episode #1)

Here's a question I get a lot: Do podcast reviews really matter? Is it is vanity metric, or is there validity to putting effort into boosting your reviews? In this episode, we unravel the mystery of podcast reviews and (spoiler alert!) why they're not just vanity metrics. Discover the four compelling reasons why reviews truly matter, from attracting top-tier guests to boosting your podcast's discoverability. Plus, find out how to score those precious reviews with savvy strategies like engaging giveaways and thoughtful review swaps. Whether you're a seasoned podcaster or just starting your journey, this episode is packed with golden nuggets to help you take your reviews to the next level. Join our FREE community for female podcasters with networking, events and live workshops! CLICK HERE to grab your spot.  IN THIS EPISODE YOU WILL LEARN: Why podcast reviews DO matter. We're diving into the world of podcast reviews and whether they're just vanity metrics or truly essential. Four reasons why you need to prioritize getting more reviews, from being a selection criteria for casual listeners, attracting top-notch guests, boosting discoverability, and increasing your global ranking. Understand how to best utilize your podcast's global ranking as a valuable marketing tool to showcase your podcast's popularity. (Check out your current ranking at listennotes.com.) The 2 best ways to get quality reviews through utilizing giveaways and offering review swaps with podcast hosts in Facebook groups that have an aligned audience. RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Book a Strategy Session with Megan Join our FREE community for ambitious female podcasters: meganaccardo.com/podparty Download our FREE guide to a Profitable Podcast (even from episode #1)

We are kicking off a mini-podcast series for fellow podcasters! Inside this episode, we explore the art of naming your podcast, unveiling the secrets to creating a title that's not only SEO-friendly but also crystal clear in its message. You'll discover the power of subtitles, hear real-life examples, and gain valuable insights on pinpointing your target audience, defining tangible actions, and highlighting specific outcomes… all with the power of your title. Whether you're just starting out with your podcast, or have an existing show, this episode is your ultimate guide to making your podcast title a magnet for eager listeners. Join our FREE community for female podcasters with networking, events and live workshops! CLICK HERE to grab your spot.  IN THIS EPISODE YOU WILL LEARN: The Power of a Good Podcast Name: We discuss how to actually title your podcast for SEO, discoverability, and clarity. Three Key Questions: You will hear three critical questions for podcasters to consider when choosing a title — focusing on the target audience, tangible action, and specific outcomes. The Value of Subtitles: We highlight the significance of subtitles in providing additional context and information about the podcast (and getting in those SEO key words!). RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Book a Strategy Session with Megan Join our FREE community for ambitious female podcasters: meganaccardo.com/podparty Download our FREE guide to a Profitable Podcast (even from episode #1)

Ready to level up your life and business? In this episode, we're diving deep into the art of finding the right balance for your work, life and well-being. These insights will transform the way you approach your daily habits and overall lifestyle. Join us as we unpack a holistic framework that covers everything from your intellectual stimulation to your social connections. Discover the secret sauce to building foolproof daily routines that will allow you to exceed your goals. The happiness habit blueprint guides you through crafting habits that nourish your mind, body, and soul. Whether you're dreaming BIG or simply aiming to conquer your daily challenges, this episode equips you with actionable steps to cultivate holistic health. Tune in and embark on your journey to a more balanced, joyful you! If this was helpful, you can book your own strategy session to brainstorm how to reach your goals more successfully HERE. IN THIS EPISODE YOU WILL LEARN: How to unlock your full potential by achieving more balance across 5 key areas—intellectual, emotional, spiritual, physical, and social—to ensure you're nurturing all aspects of your life. The importance of daily habits to be the anchor to your well-being and personal success. Plus how to shift lifestyle choices to create a well-rounded, sustainable routine. How to find your non-negotiables and identify the essential ingredients that contribute to your happiness so you can and handle stress more effectively, and make better decisions in business and life. RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Book a Strategy Session with Megan Join our FREE community for ambitious female podcasters: meganaccardo.com/podparty Download our FREE guide to a Profitable Podcast (even from episode #1)

Join us as we venture behind the scenes of launching a membership program in 2023! We will discover the 3 absolute must-haves for a membership that stands out from the crowd. In this episode, we're breaking down the real-deal essentials that can make or break your membership game — from mastering the admin tech side to creating an irresistible welcome experience, to creating consistent growth through ongoing lead generation. Hear the unfiltered truths about whether a membership might be right for you, the actual conversion rates you can expect based on your audience size, and how to do an impactful founding members launch. Whether you already have a membership and need a little guidance, or you've been thinking about launching one, this episode is your guide to membership success. If this was helpful, you can book your own strategy session to brainstorm your successful membership or program HERE. IN THIS EPISODE YOU WILL LEARN: The biggest membership myths busted — While memberships seem like an easy program to sell because the low-ticket price, hear why memberships might actually be the trickiest thing to sell in the digital world. The art of the "Founding Members Launch" and how to supercharge your early sign-ups. Discover how personal outreach and special perks can kickstart your membership success. How to craft an incredible welcome experience for members. Discover the surefire strategies to create an unforgettable welcome — From personalized shout-outs to engaging bonuses, learn how to make your members feel like VIPs from day one. How to master the tango of admin, systems, and tech. Unlock the secrets to ace the not-so-glamorous backend of your membership. We've got the scoop on how to keep things running like a well-oiled machine. The real truth behind consistent lead gen efforts. Inside there are tons of ideas to keep new people coming into your membership each and every month. How to know whether to launch a membership, course or coaching program. Get a clear blueprint for what your clients need to get the desired transformation when working with you. RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Book a Strategy Session with Megan Join our FREE community for ambitious female podcasters: meganaccardo.com/podparty Download our FREE guide to a Profitable Podcast (even from episode #1)

Not getting the clients you were hoping for from your podcast episodes? Your show can be a great top of funnel marketing approach for new potential clients to warm up to you and become familiar with how you can help them. But… if the number of listeners you have isn't huge and growing, we have to figure out first how to get more people to tune in! Join us today for a LIVE Podcast Profit Audit with our Pod Party member, Laura Sexton. We talk all about niching down her target audience for her show Accelerate Your Legacy, as well as incorporating a podcast growth strategy of guesting on other podcasts with aligned audiences. If this was helpful, you can book your own Podcast Profit Audit today or join the Pod Party and get one FREE! RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo & @accelerateyourlegacy Book a Podcast Profit Audit with Megan Download our FREE guide to a Profitable Podcast (even from episode #1) Join our mentorship for ambitious female podcasters: meganaccardo.com/podparty

Today's episode takes you on a behind-the-scenes peek inside the Pod Party, the ultimate mentorship program for female podcasters looking to level up their game! If you're tired of feeling like your podcast is stuck in the shadows, this is your next step. No more worrying about how to use your platform to get more clients; we've got you covered with immediate access to on-demand trainings inside the member's portal. And guess what? You don't need a massive team or endless social media content. We keep it real and simple, focusing on what truly matters. From solo episodes that position you as a rockstar to forming brilliant networking opportunities, we'll show you how to make your podcast a serious business tool. Join us for live trainings, small group coaching, and an incredible community of ambitious women ready to support your podcasting dreams. Don't miss out on this action-packed episode where we spill all the secrets to making podcasting not just fun, but more profitable than a hobby! IN THIS EPISODE YOU WILL LEARN HOW TO: How the Pod Party helps you grow your audience, land clients, and create raving fans who hang on your every word…. regardless of download numbers! No more talking into the void or feeling like you have a time-consuming hobby. How you can unlock the power of podcasting with our live monthly trainings and expert guest sessions. Get ready to take your podcast from zero to hero with actionable strategies for growth and an on-demand library of trainings to binge on. Why you need to stop comparing yourself to the bigger podcasters ASAP! At the Pod Party, we keep it real and help you succeed on YOUR terms. Say goodbye to burnout and hello to podcasting fun. Podcasting meets business strategy! Get personalized coaching and overcome challenges that hold you back. Inside, we cover the secrets to converting podcast listeners into leads and warming up your audience for business success. It's time to shine and make podcasting work for you. The importance of simplifying to amplify your message with strategic solo content. Learn how to stand out in the podcasting wild, wild west and make your mark. Don't miss out on the multi-billion-dollar podcast industry! RESOURCES: Join our community for ambitious female podcasters: meganaccardo.com/podparty Connect and send a message letting us know you loved this episode: @meganaccardo Book a Business Strategy Deep Dive with Megan Download our FREE guide to a Profitable Podcast (even from episode #1)

Let's dive into the exciting world of AI, ChatGPT and content creation. This tool can be a game-changer for your content creation journey. From brainstorming content ideas to defining your ideal client, ChatGPT becomes your trusty sidekick. We explore using it for podcasting, email creation, social media campaigns, and more. The reality is that AI can help you connect deeply with your audience, understand their fears and circumstances, and generate engaging episode ideas or catchy social media campaigns. We even explore how it simplifies interview question creation and personalized pitches. Additionally, chat GPT becomes your go-to for creating conversational summaries, sizzle bullet points, and show notes from podcast transcripts. It's all about repurposing and maximizing your content across various platforms. So, jump in, embrace the possibilities, and let chat GPT save you valuable time while you create amazing content. IN THIS EPISODE YOU WILL LEARN HOW TO: Leverage AI and ChatGPT to make content creation 10x faster, easier and more effective to grow your audience and get more ideal clients into your business Simplify your processes by brainstorming impactful content, defining your ideal client and creating aligned messaging for your audience across different mediums (podcasting, social media, email campaigns and more!) Generate thoughtful interview questions for podcasts and personalized pitches for dream guests in 2 minutes or less Repurpose podcast episodes into various forms of content — Create conversational summaries, sizzle bullet points, and quotes as well as social media captions and email newsletters RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Book a Business Strategy Deep Dive with Megan Join our community for ambitious female podcasters: meganaccardo.com/podparty

In this episode of the Purpose & Profits podcast, we dive into the topic of finding more purpose within your business. But what happens when your purpose feels out of reach? Listen in as we explore the challenges of connecting to a deeper sense of purpose, leaving you questioning if you can ever truly find fulfillment in your entrepreneurial journey. Discovering purpose in your business is a transformative journey, not a linear path. It's about taking action, creating, and aligning with something bigger than yourself. Don't wait for clarity; it emerges as you move forward. Look beyond money and focus on serving others. Embrace your core values, learn from past failures, and dream big. Surround yourself with supportive people and believe in your vision. Purpose is fueled by potential, optimism, willpower, energy, and resilience. By infusing your business with purpose, you can find true fulfillment, make a difference, and create a future you're passionate about. IN THIS EPISODE YOU WILL LEARN HOW TO: Take action and create your own path towards finding more purpose in your business. Start by journaling, being still, or seeking clarity through action. Reflect on your core values and ensure they are aligned with your business. Make any necessary adjustments to prioritize what truly matters to you. Embrace optimism for the future by practicing unicorn brainstorming. Imagine what you would do if failure, judgment, time, money, and skills were not obstacles. Connect to your ambitions, goals, and dreams by envisioning your dream life. Consider where you would live, what your family would look like, and how your business would thrive. Seek fulfillment through growth, progress, learning, and helping others. RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Book a Business Strategy Deep Dive with Megan Join our community for ambitious female podcasters: meganaccardo.com/podparty

Want more leads from your podcast episodes? Your podcast content can be a great way to grow your email subscribers and even get high-ticket clients! Join us today for a LIVE Podcast Profit Audit with our Pod Party member, Jenzaia DiMartile. We talk all about optimizing her podcast for leads on her show Market Scale, Grow. Jenzaia is a Facebook ads strategist and even backs up our marketing recommendations with recent statistics that you need to know for selling your programs and services. Listen in as we dive into optimizing lead generation, refining lead magnets, and streamlining CTA's inside your episodes. We also cover implementing a strategic approach to promotions and how to use your content to drive more conversions to your email list. If this was helpful, you can book your own Podcast Profit Audit today or join the Pod Party and get one FREE!   IN THIS EPISODE YOU WILL LEARN: How to set up a simple funnel system from your podcast episodes to grow your email list (and common mistakes to avoid!) The easy way to use a freebie or low cost offer as the logical next step for a listener to take once they've heard your show (PLUS, why I think “strategy sessions” are overused and boring, and what to offer instead) The importance of having ONE clear CTA in every episode, and doing quarterly campaigns with the SAME CTA. (But IMPORTANT… switch up how you talk about that CTA so people don't skip right past it — i.e. pattern interrupt) Why good business is often boring, and the truth about how we have to mention our offerings 20+ times AND have 40-50 micro-touch points before someone typically buys in 2023 RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo & @heyitsjenzaia Book a Podcast Profit Audit with Megan Download our FREE guide to a Profitable Podcast (even from episode #1) Join our mentorship for ambitious female podcasters: meganaccardo.com/podparty

We all know that being consistent is key when it comes to podcasting or growing a business, right? But here's the thing: just posting on social media won't magically bring in your dream audience. Unpopular opinion, right? Turns out, we need to step out of our comfort zones and actively go find our people. Picture it like throwing an epic party at your house. You've got the decorations, the food, the music, but if no one knows how to get there, you're just standing on your lawn yelling at random passersby. Not the best strategy, huh? So, we need to seek out those digital "watering holes" where our ideal people hang out. It could be well-run Facebook groups, paid networking groups, or collaborating with other podcasters. By putting ourselves out there, making connections, and inviting people to our "party," we can finally grow our businesses and podcasts in a meaningful way. Isn't that exciting? Hit PLAY on this episode to learn how to find your people! IN THIS EPISODE YOU WILL LEARN: Why merely posting content and being consistent won't yield significant results. A lot of coaches in the online space often don't teach the importance of actively finding your audience. Posting on social media may only reach a small percentage of your existing followers. PLUS going viral doesn't typically translate into meaningful business growth or conversions. How to discover digital watering holes: where are your people hanging out? You can explore Facebook groups that align with your target audience or join paid networking groups that can offer valuable connections and collaborations. The importance of borrowing audiences and collaborating (how to do it RIGHT!). Engage with people who follow influencers or podcasters similar to your niche. Also consider guesting on other podcasts or doing collaborations to reach new audiences. The key in shifting your mindset to serving rather than selling. Interact with potential listeners as individuals, not just for self-promotion. Focus on building relationships and providing value. How to incorporate 1-to-1 strategies as well as 1-to-many, balancing interactions on social media with other approaches like speaking engagements. The permission to prioritize investing time in finding new people over excessive social media posting. (Now doesn't that sound lovely?!) RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Book a Podcast Profit Audit with Megan Join our mentorship for ambitious female podcasters: meganaccardo.com/podparty

In this short, inspirational episode, we dive into exactly how (and why!) we are meant for greatness. There is great importance in embracing our inherent value and tapping into our curiosity and dreams, just like we did as children. We have to get into the habit of overcoming fear and negativity by adding positive influences and inputs into our lives. Remember! Failure is not permanent and in order to have the business and life of our dreams, we need anchor ourselves to hope and optimism. I take you through a number of reflection questions, such as what would you do if rejection didn't exist and if you had an irrational sense of confidence? Hit PLAY on this episode and be encouraged to connect with your most confident self and pursue your dreams with passion and purpose. The truth is we all have the power to create positive change and make a meaningful impact in our own lives and communities. IN THIS EPISODE YOU WILL: How to embrace your gift of life — You are alive, vibrant, and meant for greatness. This involves tapping into your childlike curiosity, reconnecting with your big ideas, and letting go of past baggage and bitterness that holds you back. The importance of cultivating optimism for the future by anchoring yourself to hope and positive influences. You also can learn to embrace an irrational sense of confidence, so that you believe in yourself and pursue your dreams fearlessly. Why rejection doesn't define you, and what you can learn from setbacks and overcoming fear. The power to claim your hopeful future — You have the responsibility and right to co-create a bold and fulfilling life. Find one piece of clarity, move forward and step into greatness! RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Book a Business Strategy Deep Dive with Megan Join our community for ambitious female podcasters: meganaccardo.com/podparty

Today we are diving into the world of content creation and turning it into a breeze. So, picture this: you're chatting with clients, colleagues, and potential clients, and guess what? Those casual conversations are hidden goldmines for fantastic podcast episodes! Imagine someone asks you a question, and instead of a simple answer, you transform it into an entire episode. But that's not all. Keep your eyes open for everyday moments and celebrations that can be turned into valuable content. You'll never have to stress about running out of ideas – after listening you will learn how to create a list of 30 content gems in 30 minutes, and you've got six months of episodes covered. Batch record those episodes, edit with ease, and voila! You're ready to schedule them and stay consistent. Oh, and don't forget the social media magic – you can easily create engaging posts, reels, and carousels to amplify your podcast's reach. Trust me, content creation can be fun and foolproof once you've got this system down. Let's make it happen! IN THIS EPISODE YOU WILL LEARN: How to effortlessly create six months of podcast and social media content in just 30 minutes, unveiling an extremely simple method to generate an abundance of content ideas. The importance of anchoring your content creation around 3 main content pillars, and how to stay focused on those to keep your show appealing to your ideal listeners. How to become aware of potential content ideas that arise from client interactions, conversations, and moments of inspiration. Consider turning questions or discussions into podcast episodes, expanding on the topic and providing valuable insights. Look for clues and inspiration in messages, podcasts, and online communities to generate additional content ideas. To keep the content creation process fun, simple, and foolproof by following a systematic approach. Incorporate ideas that align with your content pillars and easily fit your content into a launch calendar or program schedule. The importance of prioritizing consistency in posting rather than overwhelming yourself with excessive content creation. Streamline your processes such as batch recording episodes to streamline the process and maximize efficiency. Plus use a tool like Descript to edit episodes based on the transcript, focusing on removing gaps, filler words, and repetitions. RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Book a Business Strategy Deep Dive with Megan Join our community for ambitious female podcasters: meganaccardo.com/podparty

Are you wanting your marketing message to appeal to more clients and buyers? In this episode, we explore the deeper reasons why people buy and how you can cut through the chaos to provide the clarity and direction they crave. Discover how we can learn so much from mainstream advertising, gaining insights from effective marketing strategies that tap into customers' sense of identity. People tend to invest in their personal development if something is going to make their life better, easier, and more exciting, or solve a problem that they have. We also explore the importance of urgency in driving sales, learning how to authentically infuse urgency and scarcity into your offerings, and ensuring that customers understand the value of acting now instead of procrastinating. Throughout the episode, we emphasize the need to understand your audience on a deeper level. By uncovering their underlying desires and fears, you can tap into what truly motivates them to buy. Conduct market research, ask your clients for insights, and tailor your approach accordingly. Hit PLAY to take your business to new heights by understanding why people buy and how you can meet their needs effectively. IN THIS EPISODE YOU WILL LEARN: The TOP reasons why people buy and what motivates their purchasing decisions (some of these will surprise you, and I guarantee you haven't thought of all of these in your own marketing!). The role of ego in consumer behavior and why appearance really does matter. PLUS learn why people are driven by the desire to solve problems and avoid pain. The #1 obstacle that makes people NOT want to buy (hint: People bring in so much baggage with their past purchases). Understanding the influence of past experiences and how they shape future buying decisions is key. The importance of implementing techniques to understand your clients' motivations and why they buy specifically from you. You want to get into the habit of conducting market research and asking your clients about their buying motivations to gain insights into why people are purchasing within your niche. How to create authentic urgency to help drive sales. Consider implementing strategies like limited-time offers, flash bonuses, early bird discounts, or specific enrollment periods. Listen in to avoid being scammy or sleazy and ensure that the urgency you create aligns with your values. RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Book a Business Strategy Deep Dive with Megan Join our community for ambitious female podcasters: meganaccardo.com/podparty Get Pitch Ready with Megan Accardo

If you're a podcaster, you won't want to miss this episode! It's time to optimize your podcast for success so we're diving deep into the four podcasting profit pillars that can help you attract, engage, and convert your audience into raving fans. Want to know how to better attract new listeners? Curious about how to increase your profits and known ROI from your show back into your business? Hit PLAY on this episode to explore how to apply these profit pillars to your podcast and business starting today! IN THIS EPISODE YOU WILL: Discover the secrets of attracting new listeners on an ongoing basis. Learn how to create a title, description, and cover art that draws listeners in immediately and makes them eager to subscribe to your show Learn how to create a community of engaged listeners who are raving fans of your podcast — retain your listeners, get feedback from your audience, and create a community that shares, tags, and DMs you after every episode Get top tips on measuring and improving retention rates to keep listeners engaged over the long term. Discover how to boost your visibility and attract more listeners (HINT: It's NOT posting on social media) Learn how to uncover the ROI of profits from podcasting back into your business by trying this one information-gathering trick (it'll revolutionize your business!) RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Book a Business Strategy Deep Dive with Megan Join our community for ambitious female podcasters: meganaccardo.com/podparty Get Pitch Ready with Megan Accardo

In this episode, I reveal my signature five-step process to help you get more profits into your business: mindset, offer, strategy, visibility and coaching. You'll discover what are the missing pieces of the puzzle that you can get to work on immediately in order to maximize your results and achieve your goals faster. Whether you're just starting out or you're an experienced entrepreneur, you'll learn why accountability and support are essential to your success. Hit PLAY on this episode to hear these valuable tips to help you build more confidence, momentum, and clarity, and ultimately achieve more revenue into your business on repeat! IN THIS EPISODE YOU WILL: Learn the five-step process to increase profits and get more clients, revenue, and buyers in your business Discover the importance of having the right mindset for entrepreneurship and building a business, and how to overcome the inevitable mental clutter and self-doubt to keep your vision clear Find out the secret to trusting yourself, keeping promises to yourself, and gaining confidence, momentum, and clarity to take action towards your goals Discover the importance of visibility in establishing credibility and exposure for your business Learn how to identify your top one to two sales methods that work best for you, and how to track the metrics to see which ones give you the biggest bang for your buck RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Book a Business Strategy Deep Dive with Megan Join our community for ambitious female podcasters: meganaccardo.com/podparty Get Pitch Ready with Megan Accardo

Welcome to the brand new Purpose & Profits podcast! If you're a coach, podcaster, or woman in business looking to build purpose and profits into your brand, this is the perfect place to dive deeper. With a no-fluff, anti-guru approach, we will share proven marketing and sales strategies to help you successfully launch and scale your services and programs. Drawing on my experience working with A-list celebrities in Hollywood and my master's in psychology, I love to dish actionable tips and advice on building magnetic offers, creating content that converts, and using psychology-based sales frameworks. I hope you will join us on this journey to build a sustainable, profitable business and find true purpose in your work. Hit PLAY on this episode to hear all about what you can expect from the Purpose & Profits podcast moving forward!

It's the end of an era, but the beginning of a new chapter. Join me as we say goodbye to the Power Your Purpose podcast and welcome in our new show. In this episode, we look behind-the-scenes on starting the podcast 4 years and how it has evolved over time to help women in business— specifically coaches, podcasters, and service providers. We will continue to explore the realities of building a business organically, without the fluff and using anti-guru methods that actually work. We will dive deep into how to successfully launch and scale services and programs through creating magnetic offers and using psychology-based sales frameworks. Hit PLAY on this episode to hear about the end of the show, and what to expect next. IN THIS EPISODE YOU WILL HEAR ABOUT: Why it's time to say goodbye to the Power Your Purpose podcast (and why re-branding can be hard but is extremely important as your show evolves and changes) How to anchor your podcast around 3 main content pillars (mine are proven marketing and sales strategies, podcasting, and visibility for your brand) The content you can look forward to seeing on the podcast—organic anti-guru sales and marketing methods that will work for entrepreneurs starting out (including offer creation, packaging, pricing, and creating content that converts) Why building a business is now harder than ever, but there are still abundant opportunities if you find mentors who are only a few steps ahead of you RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Join our community for ambitious female podcasters: meganaccardo.com/podparty Get Pitch Ready with Megan Accardo

Have you ever wanted to get on more podcasts and share your stories and expertise? You probably know that getting featured is one of the top things you can do to build credibility and explode your visibility -- at any stage of your career or business. After all, that means you get exposed to an entirely new audience who is “warm” to welcome you into their world… (and of course, buy from you!) But first, let's address the elephant in the room. (do you see it too?) Does saying you're an expert in a certain area make you cringe? Does trying to pick and choose “expert topics” to speak on make you sweat a little? Hellooo imposter syndrome! The truth is everything you've gone through in life up to this exact moment allows you to speak from your experience. Let me ask you… What would you be able to do if rejection didn't exist and you were able to pitch yourself to your dream stages and platforms as the bold, most confident version of yourself? It just might lead to some of the most powerful action steps you can take today! Ones with HUGE results into your business and brand. So hit play to learn practical and tactical tools on how to get out into the world and share your gifts, knowledge, experience and expertise by getting featured today! IN THIS EPISODE YOU WILL HEAR ABOUT: Why borrowing other people's audience should be a key strategy in lead generation while you build your own audience. How imposter syndrome keeps you from pitching yourself (what keeps you safe, keeps you stuck!) Why you can't rely on the unstable online world (i.e. social media) to build your business Secrets to jazzing up your 1-3 signature talk topics using numbers and signature frameworks in order to stand out in today's crowded market (and why that should NOT be a deterrent to you) How to craft the perfect pitch plan (and how to push out of your comfort into the GROWTH zone… this is where the magic happens) RESOURCES: Get Pitch Ready with Megan Accardo   Did you enjoy this episode? We would love a 5-star rating and review! 

Albiona Rakipi is a parenting coach who helps parents reframe their daily challenges to feel empowered and equipped to raise joyful, healthy humans. Inside this episode, she shares the personal story behind how she built up her parenting coaching business while working as a pediatric speech and language pathologist. We tackle hot topics like how to break free from subconscious beliefs on what parenting should look like, how to handle hard parenting decisions (even you disagree with your spouse), and the surprising truth about mom guilt… and what exactly to do about it. Hit play to learn how to make the best decisions for yourself as a parent, and make your entire family's life more joyful!   IN THIS EPISODE YOU WILL HEAR ABOUT: Actual steps for how to deal with the very real mom guilt a lot of us experience (hint: it does NOT involve repeating mantras, and hear why) How to make the RIGHT decisions for your family taking into account the research, and looking at opportunity costs and your lifestyle choices to see what is BEST for you The importance of understanding how you treat your own mistakes will help your children be okay making mistakes (Including how to work on repairing mistakes without overindulging your children) How to break free from the subconscious beliefs we have about what being a “good” mother looks like What to do when you disagree with your spouse on a parenting decision (and how to decide who makes decisions over certain areas and topics with your children) RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Join our community for ambitious female podcasters: meganaccardo.com/podparty Launch your podcast in 30 days: meganaccardo.com/launch Connect with Albiona on IG: https://www.instagram.com/theparentingreframe/ & TikTok: https://www.tiktok.com/@theparentingreframe Did you enjoy this episode? We would love a 5-star rating and review! 

Inside this episode, I take you behind-the-scenes on my recent launch for my new mentorship program for podcasters. You will learn a TON from what worked to use for your own launches, my new best practices, and some BIG mistakes too! We chat about the importance of reframing the sales conversation to building relationships and how to truly measure success for your community or membership. We also dive into hearing the word “no” and learning from those conversations, rather than shying away from them. Hit play to steal my launch secrets, and STOP listening to what the gurus tell you to do (which will likely lead to a shame cycle of defeat…). Try these tips inside this episode instead!   IN THIS EPISODE YOU WILL HEAR ABOUT: A candid glimpse behind-the-scenes on how I signed 30 members into my brand new mentorship program for podcasters - what worked, what didn't, and what I plan to double-down on in the coming months Why you will never feel “ready” to launch, but it's better to do it smaller and more organically…PLUS you don't want to let another month go by listening to all your fears How you can sign clients without hopping on the endless content machine and posting 7 days a week. No complicated social media plans needed. Using authentic urgency with deadlines to help people make decisions (and why it's the truly KIND thing to do) The only 3 sales posts you need — and why these are not for likes, but for “lurkers” who might want to buy PLUS… why your content should ALWAYS direct people to message you, NOT to your link in bio (HINT: you miss out on valuable feedback and conversations!) RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Join our community for ambitious female podcasters: meganaccardo.com/podparty Launch your podcast in 30 days: meganaccardo.com/launch Did you enjoy this episode? We would love a 5-star rating and review! 

Julie Solomon is a marketing expert who has been empowering lives through her chart-topping podcast and in-demand online programs for over fifteen years. Inside this episode, Julie gives us her best advice for growing your business and podcast (she knows a thing a two having mentored thousands of people inside her programs and having 15 million downloads on her Influencer Podcast!). She shares the real behind-the-scenes of her whirlwind book launch for Get What You Want (with 90+ PR interviews in a few short months). We also chat about personal stories that she rarely shares, including racking up $30k in credit card debt (and hiding it from her husband) and how dealing with that low point helped her shape her business and life.  Hit play to learn how Julie has cultivated the business and life she loves, and how she teaches others to do the same. IN THIS EPISODE YOU WILL HEAR ABOUT: The huge ways the online industry has changed since Julie started her business (and the secret to having real staying power!) Why her method of embracing the “NO's” and getting curious about them is imperative in your business in order to grow How she uses constant testing and refining to stay current with online selling techniques and avoid following all the trends Tips for becoming massively more visible so you can explode your business PLUS… She shares ALL the behind-the-scenes on her whirlwind book tour, growing her podcast and how she selects guests for her own show! RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Join our community for ambitious female podcasters: meganaccardo.com/podparty Launch your podcast in 30 days: meganaccardo.com/launch Connect with Julie: https://juliesolomon.net/ and https://www.instagram.com/julssolomon/ Did you enjoy this episode? We would love a 5-star rating and review! 

In this episode, we will discuss how to become a profitable guest on other podcasts. Being a guest on a podcast is a great way to increase your exposure and reach new audiences, but it can also be a profitable venture if you know how to do it right. We'll share some tips and tricks that you can use to ensure that your time on other people's podcasts is not only enjoyable but also profitable. Hit PLAY on this episode to start using a foolproof guesting formula and strategy to boost conversions into your business (new listeners to your own podcast, email subscribers, followers on social media). Learn how you can gain visibility, credibility, help you sell your products and services, build your thought leadership status, create searchable links for content under your name, and share your expertise with a wider audience for greater impact. IN THIS EPISODE YOU WILL HEAR ABOUT: The TOP reasons you need to get yourself booked on podcasts ASAP (even if you don't know exactly what your unique message is yet) How to craft a compelling pitch that will catch the host's attention and get you booked (and why you don't need to pay anyone to pitch for you!) The secret behind the “ladder-approach” + collaborator framework to get on your dream shows (hint: get 1 degree of separation away) Why audio and video clips go a loooong way in your pitches to get hosts to a YES How to stop shape-shifting your message and stick to 1-3 topics in your niche to increase ROI and maximize your conversions Why telling people to download your freebie is a waste of time, and what to do instead RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Join our community for ambitious female podcasters: meganaccardo.com/podparty Launch your podcast in 30 days: meganaccardo.com/launch Did you enjoy this episode? We would love a 5-star rating and review! 

Jule Kim is a life coach based in Seattle, but her path took many turns to get there. She got a math degree, dropped out of law school, worked for years in the corporate world at companies like Amazon and Microsoft, and then started a successful photography business. All of these twists and turns helped her build the business and life Jule has today. Through it all, Jule has battled and is conquering imposter syndrome, and now helps others do the same. Hit play to learn how imposter syndrome creeps into your life and how best to move past it in order to fully live your life. IN THIS EPISODE YOU WILL HEAR ABOUT: How to connect the dots on your path in life to find your true purpose, even with tons of twists, turns and pivots (it's ok if you are in the messy middle right now!) The mistakes you make when imposter syndrome holds you back in your business (hint: when you have an expensive hobby, it usually is right under the surface) The power of choosing different thoughts, to change your beliefs and actions How to shed the parts of your life that aren't fueling your soul anymore The importance of shifting success measurements from net worth to impacting lives Redefining productivity in different seasons of life (PLUS remembering life is not about the to-do list, it's in relationships) RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Join our community for ambitious female podcasters: meganaccardo.com/podparty Work with Megan to launch your podcast or program: https://www.meganaccardo.com/private-coaching Connect with Jule: https://adviceactually.com/ and https://www.instagram.com/itsjulekim/ Did you enjoy this episode? We would love a 5-star rating and review! 

In this special episode, press play to learn how to use podcasting to bring in more purpose and profits into your business. Discover the obvious (and some not so obvious) ways that podcasting can dramatically change your biz, brand and life! We will uncover the best ways to build deep relationships with your community (and what NOT to do!). We chat about what podcasting “success” could and should look like, how to land great guests for your show, ways to streamline your process , and how to best repurpose your content. IN THE EPISODE YOU WILL HEAR ABOUT: The biggest challenges that lead to “podfade” and how best to avoid them How to connect with your audience in new and surprising ways, including becoming a better storyteller and infusing personal elements in your episodes How to measure success with your podcast and develop a fool-proof strategy The #1 secret to landing great guests for visibility for your show How to get past your speed bumps in the podcasting process (hint: do the hard work once and then create a process — eliminate it, delegate it, automate it) The easiest ways to repurpose your podcast content to social media platforms RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Join our community for ambitious female podcasters: meganaccardo.com/podparty Work with Megan to launch your podcast or program: https://www.meganaccardo.com/private-coaching Did you enjoy this episode? We would love a 5-star rating and review! 

Hit play on this episode to learn how to create success by setting habits, not goals. You'll discover how to set your big goals for the year, actually design the methods to make them a reality, and implement measurable metrics around the process not the outcomes. These tools will ultimately help you build confidence and momentum in your life this year and beyond. Also hear about the importance of plugging into your own micro-community to achieve the results you want. IN THE EPISODE YOU WILL HEAR ABOUT: The importance of focusing on the process to measure success, versus outcomes you can't control The 4 things that are imperative to building better habits (i.e. make them easy, obvious, attractive and satisfying) - hit play for examples! PLUS how to break bad habits (make them difficult, obscure, frustrating) How to narrow down on one goal at a time by asking 4 key questions (HINT: what feels fun?) Why getting feedback from people around you IS important, but it's even MORE important to pay attention to how you receive that feedback RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Join our community for ambitious female podcasters: meganaccardo.com/podparty Work with Megan to launch your podcast or program: https://www.meganaccardo.com/private-coaching

Inside this episode, you will hear the entire behind the scenes on our life over the past 6 months. From our complete loss of faith in becoming parents and also the process of adoption, followed by the biggest miracle in our lives. Also, you will get the first glimpse on how motherhood is changing my business post maternity leave, including why I'm launching a community for podcasters (+ hear a sneak peek on all the goodies inside the program!).   IN THE EPISODE YOU WILL HEAR ABOUT: The whirlwind 9 days we had to prepare for Kylee's birth and placement with us. The blessings and outpouring of love for the 2 weeks we had to stay in Colorado and once we got back home. What to do when your business hits a hard stop and you have to step away, and then how to start showing up again consistently. Why I'm launching a community for podcasters (hear a sneak peek on all the goodies inside the program!). My words of the year: BOLD & BRAVE, and how I'm incorporating these qualities into my daily life.   RESOURCES: Connect and send a message letting us know you loved this episode: @meganaccardo Join our community for ambitious female podcasters: meganaccardo,com/community Work with Megan to launch your podcast or program: https://www.meganaccardo.com/private-coaching  

How Do You Work Toward Specific Results But Detach From the Outcome? First... A Personal Update We are getting ready to go to Colorado for September for a very special reason (HINT: we are growing our family!). I'll let you listen in on all the details to get the inside scoop! This journey has been the ultimate lesson in working toward a specific result while detaching from the outcome (that exists outside of our control).  Also.. Thank You For Celebrating 100 Episodes With Me! Welcome to the 100th episode of the Power Your Purpose podcast! I want to thank you for the support, messages, feedback, and glowing reviews over the past few years. It means the world to me to hear how these episodes have been valuable and impactful for you! Don't ever stop because you are the reason we are here celebrating 100 episodes!! Detaching From the Outcome Detaching from the outcome is the name of the game in business and life. We can put in all this work in one area or another, and we can show up every day and try to move something forward, but there comes a point where we are not ultimately in control of how things will turn out. There is a delicate balance between preparation and anticipation of the outcome. I have been asking myself lately how much can I prepare in order to to feel good about the best possible result while still knowing the outcome may turn out differently than I am hoping for. This pressure has not only changed my mindset for the better, it's helped my business too. My constant question is, How can I do everything faster? With my current situation, I don't have time to overthink things, redo something, or move slowly. And I'm reminded that when there is pressure, we have to take action. So my question to you is: Where can you create positive pressure in your life to make decisions faster and take action more quickly? The sooner you get into action, the sooner you will get momentum and results! You will be able to scale your dreams, goals and business. What Has Helped Me Through Hard Times Listen in for a few of my key thoughts and pieces of advice that I have learned through many hard challenges I've gone through. You will NOT want to miss this uniquely personal and inspiring episode!  Resources: Discover your marketing superpowers with this 1-min quiz For massive clarity and direction on your next steps, grab your spot in my self-paced digital course Built for Purpose. If you are READY to monetize your expertise without burnout (aka get clients + cash online) - Book a free strategy call today.

One of my business besties is joining me on the podcast this week to talk all about biz strategy and investing in yourself and your business. Listen in on this insightful conversation and learn how to start thinking like a business so you can inspire like a boss. Anne Watson is a business strategy coach who helps female communicators and entrepreneurs. She helps her clients prioritize all their ideas, break toxic thought patterns, and develop their signature offer so they can build a brand and business that is both inspirational and profitable. We dive right into all sorts of topics that you will want the REAL TALK on, including: What does niching down reeeeaaally mean. We both explore how we have struggled with picking our own niches and the best way to move forward when you are stuck on this. When to hire a coach and what to look for. We cover all sorts of options like 1:1 coaching, group coaching and high-ticket masterminds. PLUS we dish on disappointing moments in our own personal investments in mentors, and how to avoid them for yourself. The key ingredients to transforming your business and hitting your revenue goals. We chat about why DIY'ing your biz by learning from online mentors can be dangerous and how we believe when you pay, you pay attention. Hit PLAY to learn how to think like a business so you can inspire like a boss, starting today! Resources: Discover your marketing superpowers with this 1-min quiz For massive clarity and direction on your next steps, grab your spot in my self-paced digital course Built for Purpose. If you are READY to monetize your expertise without burnout (aka get clients + cash online) - Book a free strategy call today. https://www.instagram.com/annewatsontx/ https://www.annemwatson.com/

Improve Your Speaking & Communication Skills This week on the podcast we have a guest who knows a thing or ten about speaking with more confidence and impact. This is more valuable today more than ever before as we are having to be on video at our jobs and using it to stay connected to colleagues. Not to mention that as an entrepreneur or business owner, speaking about our expertise and services is almost mandatory for business growth. The key is learning how to show up confidently online and attract more customers into your world. Jessica Chang Irish is an Emmy-award winning TV news reporter turned speaking coach who empowers ambitious professionals looking to build their influence through in-person and on-camera speaking. She reveals how she went from a 4-time Emmy award winning news reporter to a speaking coach. (HINT: she had to wake up at 2AM and cover all sorts of horrific news stories.) We dive into several hot topics, including how to build your influence and connection with ideal clients through simple weekly video tips, and how to introduce yourself so people remember you. This episode is for you if you want to speak more confidently in meetings on camera or even introduce yourself to others in order to best represent your brand or business. Jessica has made all the mistakes so you don't have to. She even reveals she still gets nervous speaking in front of others. She reminds us that it's not about overcoming fear, but about managing the butterflies. It's ok to have butterflies, you just need to teach them to fly in the same direction. Tips to Showing Up Better on Video Inside this episode, Jessica dives into her best tips, including: Just start. You don't have to dance, lip sync or point to text bubbles on Instagram reels. Start with talking about what you know (it doesn't have to be fancy). Talk in soundbites. Tiny pieces of content are key, such as 1 tip or 1 mantra. Don't try to fit too much content in — less is more. Stay consistent and get accountability. For example, if you start a “weekly Wednesday series” you will be more likely to follow through each week. The power of the pause. Your pacing can be used as a strategy, and changing it up can be so important —slowing down to bring people in with a pause and talking faster to get people excited and bring the energy up. Take control of your voice. You can take control of your intonation and tone through breathing, as well as learning how to be able to physically calm your fears through centering your body. Practice Makes Perfect… Or Does It? If you were wondering just how much to practice before presenting in a meeting or turning on the camera, Jessica helps us find the balance between preparation and authenticity. (You don't want to try to memorize something word-for-word.) But it is important to practice on camera so you can review and notice your hand gestures, facial expressions and intonations you never have noticed before. This is important because 93% of the message people are taking in when they are watching you is non-verbal. Gestures matter! Make a Good Lasting First Impression We can all make a good impression but how do we make a good lasting first impression? Jessica does some hot seat coaching with me inside this episode on how to deliver a great elevator pitch. For you to be memorable, frame it like this (here is mine that we worked on together in real time): I'm Megan Accardo, an online business coach. I help female entrepreneurs who feel frustrated with not being able to build their business by giving them mentorship, strategies and mindset work so they feel confident getting clients with ease. Listen in to learn the exact formula so you can create yours today! Hit PLAY to start speaking with more confidence and impact today! While you're listening, screenshot this episode and tag us on IG.   Resources: Discover your marketing superpowers with this 1-min quiz For massive clarity and direction on your next steps, grab your spot in my self-paced digital course Built for Purpose. If you are READY to monetize your expertise without burnout (aka get clients + cash online) - Book a free strategy call today. https://www.instagram.com/jessicachangirish/ https://www.linkedin.com/in/jessicachang facebook.com/jessicachangconsulting

This week is a firehose of strategy and resources as we are talking about packaging and pricing your offer. I am giving you everything you need to know to be able to price your offer for your services, and what that offer should be exactly. After listening to this episode, I promise you will never give out free sessions or services again! Hit PLAY to hear the pros and cons of the (3) options for packaging your offers with the pricing tiers for each, along with which one I highly recommend starting with! An “Easy Yes” Offer The Mid-Tier Offer The High Ticket Offer Then I reveal (9) HOT tips for packaging your offer, including how to infuse your special sauce into it in a way that will guarantee sales and how to know with 1000% confidence that you are the person who can solve this problem for this specific type of person. Finally, we chat about finding the perfect pricing -- why you should steer away from trading hours for dollars, what value anchoring does, and how adding a VIP tier boosts sales psychology and results in more purchases. Hit PLAY to get this value-packed masterclass on packaging and pricing your offer and start making more money today! While you're listening, screenshot this episode and tag me on IG. Resources: Discover your marketing superpowers with this 1-min quiz For massive clarity and direction on your next steps, grab your spot in my self-paced digital course Built for Purpose. If you are READY to monetize your expertise without burnout (aka get clients + cash online) - Book a free strategy call today.

Have you ever had a strange sickness or ailment come out of nowhere? That is usually a good moment to take a look under the surface and see if there is more to the story than meets the eye! The biggest lesson I learned through my own healing journey a couple years ago is that physical issues are often manifestations of other things happening in your life. There is a strong mind-body-soul connection that is undeniable once you start paying attention. My guest on the podcast today knows a thing or two about the the path to healing and freedom. Lily Gyamfi-Kumanini is a Transformational Healer, Speaker & Coach, who empowers women to rediscover their voice, own their story, & gain access to their natural gift of healing. She imparts a message of worthiness and empowerment in her coaching work. After years of enduring challenges due to emotional and physical trauma, she has developed empathy and compassion for helping others through her REIGN METHOD: heal-create-live. Inside this episode we talk about how to use these (3) steps to get the life you really want. Lily shares about an identity crisis she experienced when she moved to the Bahamas with her now hubby, and we end up processing it in real-time inside this episode. Plus, find out why we think “Time heals all wounds” is garbage advice! While listening you will also learn: How to heal, create and live the life you were designed to live The importance of reconnecting to your identity, especially as circumstances are shifting in your life Why leaving a legacy can be so powerful when deciding what direction you want to go How a community is paramount for healing and growth and how to tap into the benefits of a supportive one (hint: community is different from your friends) Why no amount of business strategy is going to help you when you don't have a strong foundation of identity and worthiness Ultimately, Lily encourages us to reconnect with our voice, own our story & define our worth. This is the path to a life (and business!) we have only dreamed of. Hit PLAY to get inspired and learn how to inhabit your beauty and worthiness. While you're listening, screenshot this episode and tag us on IG. Resources: Discover your marketing superpowers with this 1-min quiz For massive clarity and direction on your next steps, grab your spot in my self-paced digital course Built for Purpose. If you are READY to monetize your expertise without burnout (aka get clients + cash online) - Book a free strategy call today. https://www.instagram.com/lilygks/ https://www.instagram.com/howshereigns/

The Complete Plan for (New or Burned Out!) Entrepreneurs There are a lot of competing opinions about how to build out a social media content strategy plan. Inside this episode I'm going to give you the only (3) content pillars you need when starting out (or burned out!). There is so much content out there and there can be a ton of pressure to feel like you have to show up every day and produce endless amounts of content. There is nothing you “should” be doing in your business - it's your business. Now, you will need some social media presence if you are wanting to monetize your expertise and get clients online, but you don't have to burn out doing it. I'm going to show you a super simple way to stay relevant without posting 24/7. Your new motto: Simplify to Amplify Hit PLAY to hear the only (3) content pillars you need to build up your business or brand (no burnout here!). Screenshot the episode and tag me on IG while you are listening! Resources: Discover your marketing superpowers with this 1-min quiz For massive clarity and direction on your next steps, grab your spot in my self-paced digital course Built for Purpose. If you are READY to create an easy system for getting your first (or next) paying clients into your business without burnout - Book a free strategy call today.

Being a Part of a Community Can Change Your Life Have you ever been a part of a thriving community that changed your life and helped you reach your highest goals? Over my business career, I've been involved in several masterminds of ambitious and encouraging women and the transformation that occurs is priceless! I've been able to reach goals that I never thought were possible for me, and quite simply, do things faster and with greater results (aka get out of my own way!). This week, my friend Hayley Luckadoo, joins me for a conversation on what it takes to build an engaging community around a podcast and a signature summit, and what the biggest benefits are of being a part of one. Plus, we reveal a super awesome FREE way to join a community of fire starters for an upcoming summit that you will want to grab your ticket for today. The Secrets to Building True Community Hayley Luckadoo is a marketing coach, motivational speaker, and the founder of Females on Fire. She focuses on helping women in business create better and more profitable marketing strategies that actually convert into revenue, and empowering entrepreneurs to let go of the things holding them back, step into who they truly are, and go after their biggest and wildest dreams. Females on Fire is a podcast, a community, and a movement, born out of a passion project and dedicated to women everywhere. What started as a few interviews over 3 years ago has turned into a space for women to grow personally and professionally, and find the education, motivation, and connections they need to thrive. Listen into this episode to learn: How to get out of your own way and follow through on your vision, by making quicker decisions and not over-thinking everything! Success favors speed. What it takes to build true community online by going out of your way to be accessible, supporting other's successes, and making members feel like a valuable part of something. The behind-the-scenes scoop on Hayley's launching and running an online summit with 40+ speakers and 800 participants… Including how to use it as a networking tool, and a crazy successful lead generator for your email list. Hit PLAY to hear all the goodies, screenshot the episode and tag us on IG while you are listening. Your Personal Invite to Join us at the Females on Fire Summit Exciting news! I am joining Hayley as a speaker for her next summit, so grab your FREE ticket to the Females on Fire Summit Aug 8-11 HERE. Come hang with us!! There will be over 40 sessions, tons of giveaways, live panels (including yours truly... ME!), a networking lounge, and dance party! The best part is tickets are FREE. You can grab yours below (& upgrade to the SUPER SWEET wildfire pass with TONS of bonuses!!) CLICK HERE TO SAVE YOUR TICKET TO THE FEMALES ON FIRE SUMMIT Will we see you there? Resources Mentioned: Want a free audit on your business? Book a free strategy call today! Discover your marketing superpowers with this 1-min quiz Join the waitlist for my signature coaching program Grab your ticket to the Females on Fire Summit https://hayleyluckadoo.com/ https://www.instagram.com/hayleyluckadoo/

This week we are talking all about how to make your content more juicy! Here are a few reasons why this matters: #1: People have minuscule attention spans. You have to stand out quickly as people are scrolling or being bombarded by emails. You can't just do the status quo when it comes to producing content. #2: The sheer volume of content being produced, across massive amounts of platforms - this means your content has to shine above the noise. I want to emphasize quality over quantity because you don't need to burn yourself out posting 3x a day on ALL the platforms. That can be effective when you are scaling your business and have a team to support you, but we are going to keep it simple. I recommend picking 1-2 platforms and going all in those. Remember, it takes 3-6 months to get traction on any one platform so stick with it! This episode focuses on creating for social media and email content, because having an email list is super important to building a brand, business or side hustle. You can use these principles for building better content that converts across your social platform of choice. The two questions you need to ask when creating content These are the 2 questions you absolutely must always ask yourself before putting out any type of content: Why should someone care? What's in it for them? Creating content should always be for your audience (not you!). If your content can't answer those 2 questions, then adjust it or delete it. Hit PLAY to hear the (6) keys to juicy content and how to incorporate each one in your content creation process! At the end, I reveal the behind-the-scenes view of taking a client's social media posts and giving them a glow up. I made small tweaks and share all the details so you can make these changes in your own copy too! PLUS - I give some fire bonus tips at the end of this episode on having the strongest CTA possible in every social post and email, in order to convert followers to customers! Hit PLAY to hear all the goodies, screenshot the episode and tag me on IG while you are listening.

I recently invited my friend Angie Griffith, an epic podcast strategist, on the show to share some of her knowledge on launching, growing and monetizing your podcast. Angie spent a decade in the music business managing the careers of high-profile clients, and has strategically advised touring musicians, brands, nonprofit organizations. She now brings the insider secrets from seasoned podcasters and top networks like Wondery, to independent podcasters (like me!). If you have a podcast you want to monetize or launch a new podcast, this episode is for you! As a super sweet bonus- she is offering my community $100 off her Podcast Launch VIP Accelerator. (CODE: MEGAN100 for $100 OFF!!) Hit play to hear our conversation on: How many downloads you really need for a podcast network or big agency to be interested How you can monetize with a smaller number of downloads, using a title sponsorship for 20-40 episodes The best ways to market your podcast on social media (hint: audiograms are dead) Why it's important to rest and recharge for podcasters, and what to do on any off-weeks or downtime Where to invest money if you are ready for paid ads (hint: Leverage the podcast apps - you can purchase a paid banner inside the podcast apps which targets similar audiences who already listen to podcasts)   We also chat about what are the BEST ways to grow your show… and spoiler, it's NOT booking celebrities. Angie reveals how to boost awareness around your show through guesting on other podcasts, getting on Apple charts, and landing nominations for podcast awards shows. Plus she shares how to create a stellar one-sheet pitch deck so you can book better guests and massively expand your audience. Take a screenshot listening to this episode and tag us in it! @meganaccardo + @theangiegriffith And don't forget to check out the Podcast Launch VIP Accelerator. (CODE: MEGAN100 for $100 OFF!!)

This is a behind-the-scenes sneak peek of exactly how I created my brand new digital program, Built for Purpose, in 6 days. Listen in and learn how you can do it too! Here's the thing. You could spend months perfecting an amazing program, but success favors speed. We have to make quicker decisions in our business to make things profitable. So often the only thing standing in our way is us, overthinking something. The key to creating a digital course is just to do it, and do it quickly. Listen in to learn: Why running a live group cohort first to get real-time market research can make all the difference in the world for the success of your course The mistakes I made with my first program, and what to do instead The step-by-step, day-by-day roadmap to creating a course in less than a week. The sooner you can put your program out there, the more feedback you will receive to make it better for the 2nd, 3rd… 8th version. That is why it doesn't have to be perfect the first time around. If you have been wanting to get a digital course out into the world, get it done in a week and share your gifts. It's time, my friend. Hit PLAY to hear all the goodies, screenshot the episode and tag me on IG while you are listening. Are you looking to build that profitable business online, but don't know the exact next steps? Schedule a FREE strategy call today!

Welcome to a business coaches power hour. (Just 2 fun business coaches chatting about how to make more money in your life!) Heidi B is a business coach who helps entrepreneurial women use micro-strategy to generate momentum and cash in their businesses. She affectionately refers to herself as the Ultimate Hype-Accountability Coach You Didn't Know You Needed. Heidi simplifies marketing and selling your services. She says building a business comes down to meeting people, telling them what you do, and how they can work with. It's not complicated, but you can't just post a reel and expect people to purchase your program. You have to build relationships. The key is to ask: How can we make revenue this week? Who do we need to talk to and build relationships with to sell our services? She also has a multitude of amazing tips for selling on social media. (A LOT of people do it wrong.) Listen in to learn what a digital handshake is! Finally, Heidi spills the beans on exactly how much to charge for your coaching package, even if you are a total beginner. Plus, find out when you need to raise your prices.  Give this episode a listen to learn the tips and tricks, and start making more money today! Then send us a quick message on IG saying you enjoyed it! Are you looking to build that profitable business online, but don't know the exact next steps? Schedule a FREE strategy call today!

Have you ever wanted to see your name in special publications or media outlets? This week I am sharing an exclusive behind-the-scenes scoop on how I have gotten articles published for Create & Cultivate and interviewed in really cool and notable publications such as Forbes, Well+Good, Best Life and so many more. I'm sharing exactly step-by-step how I did it, and you can too. You probably know that getting featured in reputable media outlets is one of the top things you can do to build credibility at any stage of your career or business. After all, that means a reputable media outlet has trusted their audience to you and it goes a long way in building credibility with your audience. But first, let's address the elephant in the room. (do you see it too?) Does saying you are an expert in a certain area make you sweat a little? Hellooo imposter syndrome! If you have had any of these thoughts, you are not alone: I am not an expert I don't know enough What am I even going to talk about? Does anyone care?? These are all limiting beliefs. The truth is that everything you've gone through in life up to this exact moment allows you to speak from your experience. No matter what level you are at, you have tools and resources to share with someone else. You only need to be one step ahead of someone else to be able to provide value to them.  You have everything you need right now to start getting featured in your favorite publications. There are a few key things you can do to get your pitch to the exact right person and have it stand out in the crowd. Give this dynamic episode a listen and then send me a quick message on IG saying you enjoyed it! FREE RESOURCE: Download my perfect podcast pitch template and guide.

Long gone are the days where you can post a pretty picture to Instagram with a simple caption like... "Fun Summer Dayzzz." Beautiful images, vague captions and generic quotes are not going to get the results you need... which for my clients is building a business. Let's face it, to play the social media game and get engagement (and clients!) from your content means you need to be showing up on video. You may feel like there is a LOT of noise online and wonder how the heck you can stand out from the crowd. If so, I have great news. This week we have a special treat on the podcast to teach us about showing up as ourselves on video on social media. And more importantly, what showing up on video can do for your business and your life! Dana Bowling is a brand strategist and video coach. And she happens to be one of my all-time favorite people to follow on social media. So when I thought about podcast guests you just had to experience, she immediately came to mind. Dana gives us tips on how to get out of your own way when you hit record so you can get that content off your phone and into the world... And impacting other people's lives. (Hint: the only way to get better is to do it!) The fear is never going to go away watching from the sidelines. Mindlessly scrolling. Consuming until you get overcome with comparison-exhaustion. Dana challenges us to get past our fears and go one step further to get our messaging right so we will become a magnet for clients to come to us. Are you looking to build that profitable business online, but don't know the exact next steps? Schedule a FREE strategy call today!

Bold truth coming in hot! Aligning your core values with your work is the only way to experience fulfillment in your career or business. I call this unlocking the power of your purpose. Inside this episode I reveal the juicy details over my recent crisis in values, what it looks and feels like, and how to get out of it. Being a former marital and family therapy associate, and having a psychology degree, I'm really obsessed with how we are wired and what motivates us. Listen in as I go on a deep dive into this idea that we have dominating core values, and how they change over time. I'll reveal why my core values are driving me to relaunch the podcast, and show up and serve my community in even more impact and more meaningful ways than I was before. I share why I paused the podcast in the first place, what I've been working on this past year, and why it's ok to pivot and re-evaluate things. Sometimes that's the only way to come back stronger! Inside this episode, I also teach what it means to you use the P.O.W.E.R. formula to step into your purpose. A lot of times we choose work for so many different reasons, maybe we're influenced by our parents or friends or how we can make money or what we studied in college, or maybe a particular teacher in school helped influence our career path. And then at some point, we connect with a deeper core value that doesn't align with our work anymore. For you, this might look like you've had success in your career, climbed this corporate ladder and then realized it isn't what you want anymore. Are you looking to clarify your next steps into more purpose and meaning in your work? Schedule a FREE strategy call today!

Have you been letting fear take a hold of your life and preventing you from getting into action around your next big idea? Are you paralyzed from moving forward because you find yourself terrified of “failing?” If so, you're in the right place. This is a jam-packed practical episode to push through fear and redefine failure so you can get moving forward in your business and life. Here's the truth: You will never feel fully ready. You will never wake up and feel 100% fearless. Sometimes you have to push through & go for things. Failure is not meant to shut us down. It's used to spur growth and character.  Failure is not what we think in the traditional sense of the word. We need to redefine the word... and I think you'll relate and really like the new definition I give you. I'll also walk you through a few simple exercises to help you get out of your own way! Hit PLAY on this episode and find out how you can get moving, starting today! If you want to join my brand new 8-week program to Get More Clients into your programs and services, DM me the word “PROGRAM” and I'll send you all the details.

The riches are in the niches! Have you heard this phrase and are left wondering why you need to niche down and how the heck to do it? On this episode we dive into it. FIRST, WHY DO YOU HAVE TO NICHE? People pay for a specialty solution to an urgent problem. They don't just pay for better health or more confidence. Those things go on to help them accomplish a tangible result they are after. In other words, your offer won't fly off the shelf if it's not solving a specific problem and offering a tangible result. AND WHY IS IT SO DANG HARD TO NICHE? We are big-hearted humans who want to help a lot of people solve a lot of problems. Also.. being clear about something we are emotionally tied to is hard to do on our own. OK, SO HOW DO I NICHE? Ask the following questions: Who is this program/ service/ product for? What is that ONE problem I will solve that hits inside a client's zone of urgency? What is the end result or tangible benefit I will offer? Can I create a methodology, a formula, a plan that is my special sauce? It's no secret that niching is hard to do, but that's it's necessary for the growth of your business. Hit PLAY on this episode and find out how you can nail your niche to explode your online business, starting today! If you want to learn my 3-step simple sales psychology framework for getting more dream clients, message me “WORKSHOP” on IG @meganaccardo and I'll share the deets!

Wondering how you can connect with others in a meaningful way in this digital age? On this episode we have chief networker Emily Merrell to share her best tips! Emily spent a decade planning hundreds of events for high-luxury businesses as well as her own women's networking company, Six Degrees Society. She shares the tricks and methods she used to plan over 200 annual events, build a community from scratch and make passive revenue. Emily's mission in life is to help solopreneurs move the needle in their business through events, community building and partnerships.  In addition to Six Degrees Society, Emily also works with companies, founders, and more who are looking to build a strong community of their own, plan retreats to inspire their own teams, or need a mentor in their own business journey. In this episode, we chat about: How the last year has changed her personal and professional networking patterns, and what she will continue doing even afterward. How she pivoted her entire events business model to virtual and the huge lessons she learned along the way. How to authentically pitch yourself to speak at events, without bring spammy and leading with strategic generosity. The importance of following through to gain trust and credibility. If you are ready to to shortcut your path to getting more clients and building a profitable coaching business, message me “PROFITS” on IG @meganaccardo and I'll share the deets!

Ready to turn your sales calls into clients? Inside this episode I share the 5 biggest mistakes I see people make on calls that lose the potential client and exactly what to do instead! In the world of client work, there is nothing more powerful than a highly converting sales call. After doing years of calls with potential clients, some more successfully than others, I've learned a thing or two about what works. I'm here to give you all the special sauce ingredients you need to start feeling confident in those high conversions on sales calls. This episode covers all sorts of juicy topics including all of the below and more: The exact steps I use in my sales calls to sign clients, and how I teach others to do the same The 5 biggest mistakes people make that kill the sale & how to avoid them all moving forward How to build in authentic urgency & scarcity the right way Get the full, customizable sales script here: FREE GUIDE: Sales Calls That Convert to Clients So hit PLAY and get one step closer to building that dream coaching business full of paying clients!  

Are you a fellow podcaster, or want to start a podcast?  Whether you want it to align with your business goals, or you simply are looking to share your story on a platform, this episode on purposeful podcasting is for you! My guest, Christine O'Donnell, is an Emmy-Nominated journalist, podcast coach and TV personality. She is the founder of Bright Sighted Podcasting, a production and consulting company.  She has since helped dozens of people launch successful podcasts that are making a positive impact in people's lives. Her own show, Podcast Coaching with Christine, is a resource for growth, motivation and community for podcasters. Plus she gives us the behind-the-scenes on getting nominated for an Emmy (nbd!). Hit play and get the juicy scoop! A few things we chat about in this episode include… How to use a podcast to speak up for yourself and not be held back by fear, discomfort, waiting for permission, or what others will think. The hardest part of starting a podcast (hint: it involves pushing “publish”) and how to get past it. The benefits of podcasters using Clubhouse to connect with their audience. P.S. If you are a coach or consultant who feels invisible to your dream clients... and you are ready to shortcut your path to building a profitable coaching business, CLICK HERE to answer a few questions, and we can hop on a free call to chat more.

If you are hoping to launch or grow a profitable coaching business this year, this is the #1 episode for you! I go into all the behind-the-scenes on how I built my coaching business (+ all the mistakes I made… oops!) and how I now help others build their own successful coaching practices. This episode covers all sorts of juicy topics including all of the below and more! Defining the ideal person you want to work with (aka the riches are in the niches!) Defining what the ONE problem you can solve is How to create your irresistible offer using the google test The importance of selling the “white sandy beach” and not the features of your offer The difference between a coach & a consultant Where to start to actually find clients Are testimonials helpful? When I would recommend doing pro bono sessions, and for how long The different types of testimonials there are and the #1 kind you need to sell your services How to use client results to get momentum into your profitable coaching business RESOURCES MENTIONED: FREE GUIDE: Sales Calls That Convert to Clients. Download the step-by-step guide & customizable script to go from call to paying client! If you are ready to to shortcut your path to building a profitable coaching business, CLICK HERE to answer a few questions, and we can hop on a free call to chat more.