Podcast appearances and mentions of jimmy mckay

In this value-packed episode, host Jimmy McKay sits down with Aaron LeBauer, a leading voice in the cash-based physical therapy world, to bust myths, challenge industry assumptions, and unpack what actually works when building a profitable PT business today. They cover the evolution of PT opportunities post-pandemic, how to position your services in a shifting economy, pricing strategies, the reality of insurance limitations, and why creating genuine value always trumps traditional pathways.Whether you're a new grad or a seasoned PT, this episode will reshape the way you think about the future of physical therapy and entrepreneurship.

What if a single Instagram post led to your next top referral partner? In this episode, Jimmy McKay is joined by Dave Kittle and Tony Maritato to break down the power of real patient content, community trust, and creating before you're “ready.” You'll hear how a free golden ticket visit turned into a viral story and why content is the gateway to opportunity — even if no one's watching (yet). Plus, how AI is helping therapists reduce cognitive load and focus more on patient care.Resources & Links:

In this no-holds-barred discussion, Jimmy McKay sits down with Tony Maritato and Dave Kittle to ask a question most PTs avoid: is operating like a “mill” really that bad? They break down the realities of modern reimbursement, how patients actually perceive care models, and what savvy clinic owners can do today to thrive — even in a crowded system.Topics Covered:Clinic scheduling & reimbursement challengesPerception vs. reality: What “mill” clinics get right (and wrong)The power of telehealth: Turning intake calls into evaluationsHow trust is built (or broken) before the first visitLeveraging Medicare's current rules to innovate serviceLinks & Resources:

In this episode of PT Pintcast, Jimmy McKay talks with Dave Kittle and Tony Maritato about the cutting edge of physical therapy and healthcare delivery:What Apple's new AI coaching platform means for PTsHow behavioral science is changing patient engagementWhy some of the most forward-thinking PT clinics don't take studentsWhat defines a PT mill, and why the profession needs a clearer answerHow remote monitoring and storytelling can shape better outcomes

This week on PT Pintcast, Jimmy McKay sits down with Dave Kittle and Tony Maritato to tackle one of the biggest questions facing physical therapists today: Should you go big, go solo, or go home?We explore the real differences between working in corporate PT chains vs. independent practices. Plus, we highlight how organizations like Fox Rehab scaled without losing their culture — and why that's the key to long-term retention and success.Topics covered:The solopreneur revolution in physical therapyWhy PTs are leaving corporate chains for boutique and niche practicesHow small clinics can win with clinician-first leadershipThe return of real-world connection: micro events vs. Zoom fatigueA “Steal This Strategy” segment on building buzz through dinner parties, not webinarsGuests Mentioned:Dave Kittle – The Dave Kittle Show on YouTubeTony Maritato – Learn Medicare Billing on YouTubeSubscribe & Follow: Apple Podcasts | Spotify | YouTube | Instagram | LinkedIn | Twitter | ptpintcast.com

In this episode of PT Pintcast, Jimmy McKay is joined by Dave Kittle to talk about rethinking how physical therapy clinics market, grow, and make financial decisions. From building community “challenge” events to uncovering hidden financial inefficiencies, this episode is a tactical roadmap for clinic owners.We cover:Creative event-based marketing (like Pizza Wars & Health Trails)Why most PT marketing events failBuilding better incentives to attract your real audienceHow to structure a financial health checkup for your practiceOut-of-network billing strategy (and what it can really pay)Tools & resources mentioned:Blaze Pods for on-site PT challengesAthelas for revenue cycle + financial assessmentsBar Rescue + Marcus Lemonis references on business process

Jimmy McKay and I sit down and discuss what I have learned doing interviews for my Podcast over 8 years and more than 235 interviews.  He wanted me to rank my top 10 impactful moments but I just couldn't do it because there are so many to choose from.  So I picked 10 I thought were great and didn't rank them but shared them as they were profound to me.  Jimmy was a pioneer in Podcasting and has shared some of his knowledge with me as I launched my show.  He has done exceptionally well and embraced those of us who have tried to follow in his footsteps.  It was an honor and pleasure to sit down with him and share ideas and experiences.

Physical therapists: STOP focusing on new patients—until you fix THIS. In this episode, host Jimmy McKay sits down with Sturdy McKee (of 6hourceo.com) to talk about the real growth levers for PT clinics, why your front desk might be your biggest problem, and how marketing myths are costing you money.

Rebekah Griffith (EDD, PT) joins Jimmy McKay for a real-world discussion on finding your strengths, avoiding career burnout, and leveraging your natural talents using The 6 Types of Working Genius framework. They share personal stories about hitting the "ceiling" in clinical roles, why leadership paths aren't right for everyone, and how understanding your true workstyle can completely change your career trajectory. Learn how to structure teams that energize rather than exhaust, why promotion ≠ success for everyone, and why accepting your Working Genius is the fastest path to career satisfaction.

In this episode, Jimmy McKay and Dave Kittle unpack why simply demanding a raise isn't a long-term solution for PTs — and how creating value is the real power move.They dig into why messaging matters more than ever (goodbye “movement assessments”), innovative business models in neuro rehab, and what real partnerships look like in modern healthcare careers.Plus, they share hard-won lessons from radio sales, managing partnerships, and leadership inside clinics.Links:Learn more at PTPintcast.comSubscribe on Apple Podcasts and SpotifyFollow Jimmy on LinkedIn and InstagramYouTube Channel for full episodes and clips!

Send us a textThe new year is officially here, which means we have begun the countdown to APTA-CSM 2025!

Jimmy McKay, along with Tony Maritato and Dave Kittle, dive deep into strategies that help physical therapists maximize patient value, streamline operations, and thrive in the ever-changing healthcare world.Key Topics Discussed:

In this special episode of PT Business Blueprint, Jimmy McKay interviews Duane Scotti, founder of Spark Healthy Runner, to explore his unique approach to empowering runners with injury prevention, personalized coaching, and holistic support. Duane shares his journey from physical therapist and educator to building Spark Healthy Runner, a comprehensive online coaching platform for runners. They discuss the challenges of transitioning to a digital business, overcoming limiting beliefs in a cash-pay model, and how content creation has fueled his mission to revolutionize runner recovery. Tune in to learn valuable insights on growing a service-based business, creating evergreen content, and maintaining runner health and performance.Key Points Discussed:Building Spark Healthy Runner and combining running, PT expertise, and coaching.Addressing the common myth that running causes injuries.Shifting from traditional PT practice to digital coaching and education.Key strategies for content creation and audience engagement.Overcoming challenges in patient/client acquisition without paid advertising.Special Guest: Duane Scotti, Founder of Spark Healthy Runner

John Heick joins host Jimmy McKay live from the AAOMPT Conference in Orlando to explore the evolution of physical therapy education, AI integration, and competency-based learning. John shares his journey teaching musculoskeletal health and differential diagnosis, the impact of artificial intelligence on healthcare diagnostics, and the power of modern learning methodologies. They discuss AI's potential for streamlining complex diagnoses, how education can transform through competency-based models, and how physical therapists can best prepare for the future. From engaging student learning strategies to creating impactful clinical care, this conversation dives into the art and science of modern physical therapy.Key Points Discussed:Evolution of PT education: from problem-based to competency-based learningAI's influence on differential diagnosis and clinical careEngaging strategies for teaching students, residents, and fellowsThe role of "make it stick" learning principles in healthcare educationInsights on effective science communication and knowledge translationSpecial Guest:John Heick, PT, DPT, Board-Certified Clinical Specialist in Orthopaedic, Sports, and Neurologic Physical Therapy

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy.Sam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience.Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.Key Points Discussed:The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.How combining sauna, cold plunge, and PT creates a holistic recovery environment.Building community and fostering connections through wellness activities.Strategies for engaging clients beyond clinical environments.Sam's advice for PTs interested in non-traditional business models.Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold Plunge

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy. Chapters:0:00 - Introduction and Episode Overview0:12 - Welcoming Sam Foster1:25 - The Vision Behind Frostfire Sauna & Cold Plunge3:30 - Combining Wellness & Business as a Physical Therapist6:15 - Building Community Through Shared Wellness Experiences9:10 - How Frostfire Differentiates from Traditional PT Clinics12:45 - Memberships, Walk-ins, and Client Experiences15:30 - Overcoming Challenges and Building a Successful Business18:40 - Advice for PTs Looking to Innovate20:55 - Sam's Vision for the Future of Frostfire23:00 - The Importance of Community CollaborationSam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience. Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.Key Points Discussed:The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.How combining sauna, cold plunge, and PT creates a holistic recovery environment.Building community and fostering connections through wellness activities.Strategies for engaging clients beyond clinical environments.Sam's advice for PTs interested in non-traditional business models.Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold PlungeTarget Audience: Physical therapists, wellness entrepreneurs, health and recovery enthusiasts, and individuals interested in alternative approaches to physical therapy.Relevant Keywords: Physical therapy, wellness business, sauna, cold plunge, recovery therapy, Frostfire, PT entrepreneur, holistic recovery, community wellness, spa therapy, active recoveryChapters:0:00 - Introduction and Episode Overview0:12 - Welcoming Sam Foster1:25 - The Vision Behind Frostfire Sauna & Cold Plunge3:30 - Combining Wellness & Business as a Physical Therapist6:15 - Building Community Through Shared Wellness Experiences9:10 - How Frostfire Differentiates from Traditional PT Clinics12:45 - Memberships, Walk-ins, and Client Experiences15:30 - Overcoming Challenges and Building a Successful Business18:40 - Advice for PTs Looking to Innovate20:55 - Sam's Vision for the Future of Frostfire23:00 - The Importance of Community Collaboration

Jeremy Lewis joins host Jimmy McKay to explore the evolving role of manual therapy in modern healthcare. Jeremy reflects on his journey from focusing solely on "fix-it" physical therapy methods to embracing a more holistic view of patient care, including behavioral and lifestyle factors. He shares captivating stories from teaching abroad, highlights the challenges of unproven manual therapy philosophies, and emphasizes the need to incorporate broader health factors like sleep, nutrition, and stress management into care plans. Listen in for a powerful discussion about moving beyond old debates and reshaping the profession for the future.Key Points Discussed:Jeremy's journey from a "fix-it" therapist to a broader focus on healthThe universal nature of touch and manual therapy techniquesWhy manual therapy should not be used in isolationReframing health care conversations around meaningful behavior changeBridging lifestyle factors (sleep, nutrition, smoking) with physical therapySpecial Guest:Jeremy Lewis, PT, PhD, Professor & Specialist in Shoulder Pain

Jimmy McKay sits down with MC Cummings, a strength and conditioning coach and neurocognitive training expert, to dive deep into the groundbreaking potential of BlazePod technology. 00:00 – Intro to BlazePod & MC Cummings05:32 – The Competitive Edge in Therapy: Motivation Through Tech12:15 – Improving Cognitive Agility in Physical Therapy17:55 – Application in Geriatric and Pediatric Patients25:30 – Future Technology: Integrating Data and BlazePod33:08 – Practical Examples & Use Cases41:36 – The ROI of BlazePod in ClinicsDiscover how BlazePod is transforming physical therapy, sports performance, and neurocognitive training through reaction-based drills that improve focus, coordination, and patient outcomes. We discuss applications for geriatric and pediatric populations, the evolution of tech tools in physical therapy, and the future of BlazePod's integration into standardized return-to-play protocols.Key Discussion Points:[00:01:15] Introduction to BlazePod Technology in Therapy[00:10:45] Competitive & Motivational Aspects of Reaction Training[00:17:30] Using BlazePod in Geriatric and Pediatric Settings[00:27:15] Future Innovations & Data-Driven PT with BlazePod[00:37:05] Real-World Success Stories & ApplicationsAbout the Guest:MC Cummings shares insights from his years as a coach and tech enthusiast, explaining how BlazePod is changing how therapists and trainers engage clients and measure outcomes.Connect with Us:Don't miss out on our future episodes! Subscribe and follow for more cutting-edge discussions in physical therapy and performance coaching.Keywords: 

On today's episode of the AAOMPT podcast, Jimmy McKay sits down with Dr. Steve Karas, a seasoned clinician, educator, and researcher with nearly 30 years of experience in physical therapy. Dr. Karas teaches and conducts research at Chatham University while practicing in clinics owned by his former students. He's also the author of the upcoming book, Living Better with Low Back Pain, which challenges the traditional narrative of 'curing' low back pain, urging clinicians and patients alike to focus on sustainable management strategies.Dr. Karas shares valuable insights into how physical therapists can empower patients by shifting from a 'cure' mindset to one of realistic management, especially with chronic pain conditions. Through this interview, we delve into:The evolution of low back pain treatment and why Dr. Karas believes it's time to reframe the conversation.Strategies for helping patients manage chronic pain more effectively, and the crucial role of manual therapy in long-term pain management.Balancing the demands of teaching, research, and clinical work while staying current in the evolving field of chronic pain management.How AAOMPT has influenced Dr. Karas' career and helped him grow as a clinician, educator, and researcher.The future of chronic pain management in physical therapy and new developments in the field.

Jimmy McKay and Tony Maritato dive deep into one of the biggest challenges facing physical therapy clinics in 2024 — hiring and retaining top Physical Therapy talent. 00:00 – Introduction: Tackling the PT Staffing Crisis02:35 – The Current PT Job Vacancy Rate: 10% and Rising05:58 – Creative Referral Programs: Avengers Assemble Strategy09:45 – Leveraging Non-Licensed Staff and Telehealth for Efficiency15:29 – Flexibility and Profit-Sharing: Long-Term Retention Strategies19:45 – Using Social Media for Recruitment and Branding23:00 – Bonus Tips: In-House Mentorship & CEU Programs26:45 – Final Thoughts: Adapt or Get Left BehindBacked by fresh research from the American Physical Therapy Association, Jimmy and Tony outline practical and innovative strategies to help clinic owners not only fill positions but also keep their therapists happy and motivated.From creative referral programs and profit-sharing models to exploring non-licensed staff and telehealth solutions, these ideas are designed to revolutionize your hiring and retention process. If you're a clinic owner or manager looking to overcome staffing shortages and build a stronger, more profitable clinic, this episode is for you!Key Points Discussed:The current PT job vacancy rate and its impact on clinics.Creative referral bonuses to incentivize staff and bring in top talent.Delegating tasks to non-licensed staff and leveraging telehealth to reduce workload.The importance of flexibility and profit-sharing models to retain therapists.Using social media and content creation to boost your clinic's brand and recruit the best.Special Guests:Tony Maritato, PT, Business CoachJimmy McKay, PT, DPT, Host of PT PintcastTarget Audience:Physical therapy clinic owners, PT professionals, healthcare recruiters, and business managers in the healthcare field.

This is the future of physical therapy practice management and how owners can adapt to declining reimbursements. 0:00 - Introduction and episode overview4:32 - Declining insurance reimbursements and opportunities for growth10:15 - Strategies for blending in-network contracts with cash-pay services18:45 - Megan Brown's success with Pilates and community building24:30 - How physical therapists can create additional revenue streams30:45 - Using AI and automation in physical therapy practices38:50 - Case studies: Successful integration of wellness programs45:10 - Treating PT practice like a business: What you need to know52:12 - Final thoughts: The future of PT and value-based care59:30 - Parting shots and what's next for physical therapyJoined by Dave Kittle and Tony Maritato, Jimmy McKay explores ways to leverage both in-network insurance contracts and cash-pay services to maintain profitability in an evolving healthcare landscape. Learn how successful practice owners are blending modalities, offering cash-pay services, and using AI to streamline operations.Key Discussion Points:Strategies to supplement insurance reimbursements with cash-pay services like Pilates and wellness programs.How to think like a business owner while staying true to the principles of physical therapy.Practical examples of successful business models blending PT with additional revenue streams.The role of AI and technology in the future of physical therapy practices.Special Guest:Dave Kittle, PT, DPT, founder of Concierge Pain ReliefTony Maritato, PT, owner of Total Therapy Solutions

Innovative hiring strategies for physical therapy clinics, exploring how to attract, interview, and secure top-tier physical therapists. Jimmy McKay, alongside industry leaders, shares creative approaches to identify motivated candidates, avoid common hiring pitfalls, and enhance your recruitment process. 00:00 – Introduction: The Challenge of Hiring in PT Clinics03:45 – Unconventional Interview Techniques That Work12:30 – The Power of First Impressions in the Hiring Process21:15 – Should You Offer APTA Memberships as a Job Perk?30:50 – Real-life Examples: How Front Desk Conversations Impact Hiring40:18 – Streamlining Your Recruitment Process with FAQs50:35 – Creative Easter Eggs to Ensure Candidate Engagement58:00 – Final Thoughts: Standing Out in a Competitive Job MarketThey discuss real-life examples, including the power of unconventional interview tactics and leveraging APTA memberships as part of compensation packages. Whether you're a clinic owner struggling with staffing or a practice manager seeking to optimize your recruitment pipeline, this conversation offers valuable insights to help you thrive in a competitive market.Key Points Discussed:How creative interview techniques can reveal true candidate motivation and fit.The pros and cons of offering paid APTA memberships and other value-add perks.Streamlining the hiring process with FAQs, phone interviews, and Easter eggs.Real-life examples of hiring tactics from the radio industry and multi-site clinics.The importance of aligning recruitment efforts with long-term business goals.

Jimmy McKay, Tony Maritato, and Dave Kittle dive deep into groundbreaking business models for physical therapy practices. We discuss how integrating innovative tools like Shockwave Therapy can enhance both patient outcomes and clinic profitability. Learn how to transform your practice, attract top talent, and build long-term relationships with patients.00:00 - Intro and Episode Overview01:34 - Why Specialization Matters04:15 - Investing in Quality: Buy Once, Cry Once07:45 - Shockwave Therapy for Adhesive Capsulitis12:30 - Creating a Program for Non-Responsive Shoulders17:40 - How to Keep Patients Coming Back21:55 - Building Long-Term Practice Value27:20 - Using Technology for Recruitment30:00 - Monetizing Hardware to Grow Revenue35:50 - PT Innovation: Evolving or Falling Behind40:05 - Show vs. Tell: How to Attract Patients45:10 - Parting Shots and Key TakeawaysKey points covered:The evolving business models in physical therapy, focusing on patient outcomes and retention.Using specialized tools like Shockwave Therapy to treat conditions like adhesive capsulitis in just one session.Why investing in quality and patient satisfaction is crucial for long-term success.Building a practice that can thrive without constant owner presence, increasing resale value.How niche specialization can lead to significant business growth and recruitment opportunities.Special Guests:Tony Maritato, Physical Therapist & Business InnovatorDave Kittle, PT, Business Coach & Clinic OwnerTarget Audience:Physical therapists, clinic owners, healthcare entrepreneurs, and medical professionals looking to innovate their practice and patient care.

In this episode, Jimmy McKay, PT, DPT, dives into the intersection of physical therapy and technology with a focus on AI-driven EMRs and their impact on PT clinics. Joined by Dave Kittle and Tony Maritato, the discussion highlights the benefits and challenges of adopting AI scribes, upgrading electronic medical records (EMR), and evolving business models in the PT space.The team shares their experiences from the Private Practice Section (PPS) conference, including key takeaways about practice growth, tech-driven efficiencies, and the future of patient care. Whether you're a clinic owner, PT business professional, or a therapist exploring tech solutions, this episode is packed with insights that can help you innovate and thrive.Key Points Discussed:The role of AI scribes in PT clinics and how EMR companies are adapting.Why integrating old tech into new platforms is limiting, and what PT owners can do about it.Marketing strategies from PPS to increase clinic visibility and patient engagement.The evolving expectations of patients and how to offer premium services in competitive markets.Tips on recruiting therapists and expanding your clinic with new tech and smart hiring.Special Guests:Dave Kittle, PT – Clinic owner and tech enthusiast.Tony Maritato, PT – Private practice expert and business strategist.

In this episode of PT Pintcast, Jimmy McKay talks with Nick Patel from APTQI (Alliance for Physical Therapy Quality and Innovation) about the critical role physical therapists play in preventing falls among older adults. Falls are the leading cause of injury, death, and healthcare costs for people over 65, but the SAFE Act could change that. Nick dives deep into the challenges faced by PTs, how the bill aims to address them, and what therapists can do to take action. Tune in to learn more about fall prevention, the importance of advocacy, and why PTs are essential to solving this growing healthcare crisis.Key Takeaways:The alarming statistics on falls in older adults.The SAFE Act and how it supports PTs in fall prevention.How PTs can advocate for change and help reduce fall risks for their patients.Listen in to discover how PTs can be at the forefront of fall prevention, improve patient outcomes, and protect the profession from future cuts. Learn how to take action and support the SAFE Act today.

Jimmy McKay welcomes back Larry Benz, PT, DPT, OCS, MBA, FAPTA, to discuss the pressing issues in the physical therapy profession today. From workforce development challenges to cultural shifts in clinical care, Larry offers deep insights into the productivity crisis and how therapists can regain control in 2024. Find Larry's Blog Posts that inspired this episode here: AllThingsPhysicalTherapy00:00 - Introduction & Welcome Back Larry Benz02:00 - Why Larry Started Writing More08:30 - Productivity Comparisons: PTs vs. Physicians13:50 - Challenges in PT Workforce Development19:00 - Solutions for PT Productivity & Cultural Change24:20 - Regulatory Barriers & Payer Restrictions in PT31:00 - The Future of Physical Therapy: Culture & Technology36:45 - Final Thoughts & Encouragement for CliniciansDiscover the potential of AI, the role of middle management, and how cultural and systemic changes can shape the future of physical therapy. Tune in for a thought-provoking conversation that touches on everything from CPT code constraints to the economics of PT practice. Don't miss this essential discussion for any PT professional!Timestamps:

Jimmy McKay and co-host Dave Kittle dive deep into the realities of hiring in physical therapy and the importance of transparency. 00:00 - Introduction & Overview02:35 - The Importance of Salary Transparency in Job Listings09:12 - The Reality Behind High Salaries and Long Hours15:45 - Hiring the Right Fit: Quality Over Quantity22:30 - Using Military Strategies in PT Hiring: Commitment vs Applications31:20 - Communication Tactics: Over-Communicating with Your Team38:00 - Tony Hsieh's Zappos Example: Filtering for Commitment47:50 - Parting ShotsThey discuss how practice owners can attract the right therapists, the challenges of managing employee expectations, and the value of honest job descriptions. They explore salary transparency, over-communication with your team, and strategies to ensure you're not just filling a role but finding the best fit.Key topics covered:The reality behind high salaries and long hours in physical therapy.Why transparent job descriptions lead to better hires.The importance of over-communicating with your team to foster engagement and retention.How the military and companies like Zappos create commitment-driven cultures.Practical steps to filter out uncommitted candidates during the hiring process.Special Guest: None in this episodeTarget Audience: Physical therapy clinic owners, practice managers, and therapists looking to optimize their hiring process and team management.

In this episode of PT Pintcast, host Jimmy McKay, DPT, dives into a deep discussion with an expert panel of physical therapists LIVE from Nazarath College who are forging their own paths as entrepreneurs in the PT industry. Joined by Brenda Gajowski, Bryan Guzski, Derek Hagen, Russ Manalastas, and Michael Huson from Nazareth College, they explore what it takes to succeed in private practice, from self-reflection and personal growth to overcoming burnout and embracing new opportunities.If you're a PT looking to build or scale your own practice, this conversation will inspire and guide you on your journey. Learn how to leverage your strengths, build lasting partnerships, and market yourself effectively in a competitive healthcare environment.Key Points Discussed:How self-reflection can drive your success as a PT entrepreneurAvoiding burnout and creating a work-life balance that works for youBuilding strong partnerships and collaborations to scale your businessThe power of saying yes to unexpected opportunities to grow your practiceHow to effectively sell your value as a healthcare providerWhether you're just starting out or looking to take your practice to the next level, this episode is packed with actionable insights to help you thrive.

Jimmy McKay is joined by special guests from Athelas to explore the groundbreaking role of artificial intelligence (AI) in transforming physical therapy practices. Learn how Athelas' AI-powered tools are driving higher efficiency, reducing burnout, improving denial management, and increasing revenue for clinics across the country. Discover how clinics can leverage AI to streamline operations, improve patient care, and adapt to the fast-evolving healthcare landscape. Plus, insights on how AI is helping clinics enhance patient satisfaction by automating routine tasks and giving providers more time for personal touch care.Key Points Discussed:The role of AI in improving clinic efficiency, including AI-driven billing and denial management.Real-time data analytics and how it helps clinics make better business decisions.How AI-driven documentation reduces clinician burnout and improves patient care.The impact of AI on revenue growth, including cleaner claims and faster payments.How adopting AI technology can be a competitive advantage for physical therapy clinics.Target Audience: Physical therapy professionals, clinic owners, healthcare administrators, and anyone interested in the integration of AI into healthcare practices.

Jimmy McKay sits down with Jay Dicharry, renowned physical therapist and inventor of the MOBO Board. Jay shares his journey from identifying a critical gap in foot and ankle rehab to designing a product that's now used by elite athletes and clinicians alike. Discover how the MOBO Board went from concept to creation, the challenges faced during development, and the importance of producing a product that genuinely solves a problem. Whether you're a physical therapist or entrepreneur, Jay's insights on scaling, product iteration, and staying lean will inspire you to take the plunge on your next big idea.Timestamps:00:00 - Introduction03:20 - Identifying the problem: The birth of the MOBO Board06:15 - Prototyping and early development08:40 - Why good products don't need flashy marketing12:15 - Challenges of scaling a physical product16:00 - The importance of a lean business model19:30 - Learning from customer feedback and product iterations22:50 - How MOBO Board impacts clinicians and athletes26:45 - Tips for physical therapists wanting to create their own product30:15 - The future of foot and ankle rehab

In this episode of PT Pintcast, host Jimmy McKay, alongside Tony Maritato and Dave Kittle, dives deep into advanced pricing strategies for physical therapy practices. Learn how price anchoring and positioning premium services can elevate your practice and attract high-value clients. Discover how to strategically frame your services to clients and avoid the common pricing pitfalls that many PTs make.Key Topics Covered:The power of price anchoring in physical therapy.Why selling services based on value—not price—can unlock growth.How premium pricing can drive higher demand and attract affluent clients.Real-life examples of selling high-ticket services like McLarens and applying the concept to healthcare.Strategies for promoting self-pay services while still leveraging insurance-based referrals.Whether you're a clinic owner or a PT professional, this episode will equip you with actionable insights to scale your business.

In this episode of PT Pintcast, host Jimmy McKay, along with co-hosts Tony Maritato and Dave Kittle, tackle one of the biggest debates for physical therapy clinics: Should you have a waitlist? They dive deep into how waitlists impact patient experience and clinic efficiency, plus creative strategies for managing and capitalizing on patient overflow. Learn how to optimize your practice, increase patient satisfaction, and boost your bottom line without compromising care.

Jimmy McKay is joined by Tony Maritato and Dave Kittle to discuss the essential need for physical therapists to pivot and adapt in an ever-evolving healthcare landscape. Inspired by the rise of Ozempic and Weight Watchers' massive industry shift, the trio explores how PTs can embrace innovation, rethink marketing, and develop creative strategies to stay relevant and successful.They get into the parallels between the weight-loss industry's pivot and what physical therapy professionals need to do in response to declining referrals and reimbursement changes. With practical insights on how to innovate through personalized programs and creative outreach, this episode is packed with actionable ideas.Key Points Discussed:The impact of Ozempic and Weight Watchers' pivot on the healthcare industry and how it parallels challenges in physical therapy.Why physical therapists need to adapt or risk extinction in a rapidly changing market.Creative marketing tactics like lumpy mail and direct mail campaigns to engage patients.The importance of problem-solving over just protecting the "physical therapy" title.Future of PT: Leveraging technology and collaborations with physicians for innovative programs.Special Guests:Tony Maritato,Dave Kittle, PT

Jimmy McKay, alongside co-hosts Tony Maritato and Dave Kittle, dives deep into the art of patient communication and how effective questioning can elevate your practice. Whether you're running a cash-pay physical therapy clinic or an insurance-based one, understanding your patient is key. This episode breaks down essential strategies to ask the right questions, build trust, and convert potential patients into loyal clients. Learn how to connect on an emotional level, overcome objections, and create a seamless patient experience. Perfect for physical therapists and healthcare business professionals looking to enhance their communication and marketing skills.Key Points Discussed:The 5 critical questions that help you understand your patient's emotional triggers.How to overcome patient objections without being pushy.The importance of recording calls to improve communication and patient experience.Using open-ended questions to create deeper patient connections.Why understanding the “why” behind a patient's goals is essential for long-term success.Special Guests:Tony Maritato, PT & Business CoachDave Kittle, PT & Practice Owner

In this episode titled "Creating Patient and Employee Engagement with Dr. Jimmy McKay," we dive into strategies for building a positive and dynamic environment in healthcare settings.I was a guest on the True Sports Physical Therapy podcast with Yoni Rosenblatt, great conversation that made me feel all warm and fuzzy because I got to talk about my story. Who doesn't love talking about THEMSELVES and THEIR story??Maybe that's what more clinicians should do with patients...?We talk all things fostering strong connections between patients and healthcare providers, as well as cultivating a motivated and engaged team of employees. Learn about the importance of communication, trust, and culture in driving engagement and how these elements contribute to better patient outcomes and a thriving workplace.Whether you're a clinic owner, healthcare professional, or someone interested in improving organizational culture, this episode offers valuable insights into the key components of effective engagement.Tune in to True Sports Physical Therapy for an enlightening conversation with Dr. Jimmy McKay, and discover how to enhance both patient and employee experiences in your practice.

In this episode of PT Pintcast, host Jimmy McKay sits down with business strategist and coach Sturdy McKee to dive deep into the future of physical therapy (PT) marketing and recruitment. Are you struggling with long wait times, high turnover, or disengaged employees? Discover how to attract top talent and differentiate your practice in a competitive market. Sturdy shares his insights on creating compelling job ads, leveraging the power of relationships over transactions, and the importance of being genuine in both client and employee engagement. Whether you're a practice owner, manager, or PT professional, this conversation offers actionable advice to transform your approach to hiring and marketing.Main Topic/Theme:The evolution of marketing and hiring strategies in physical therapy, focusing on standing out in a competitive field and fostering meaningful relationships.Key Points Discussed:The significance of differentiation in marketing and recruitment within the PT industry.The challenges of employee engagement and how to build a motivated, satisfied team.Why relationship-building trumps transactional approaches in both client and employee interactions.The critical role of clarity in business operations and communication.Sturdy McKee's innovative approach to matching the right candidates with the right companies.Special Guests:Sturdy McKee - Business strategist, coach, and founder of PT Match.00:00 - Introduction: Setting the Stage for PT Hiring & Marketing03:15 - Differentiation in PT Marketing: Why Standing Out Matters08:40 - The Challenge of Employee Engagement in Healthcare14:22 - Relationship vs. Transaction: A New Approach to Client & Employee Interaction21:05 - Crafting Compelling Job Ads: Lessons from Shackleton to Tough Mudder32:17 - The Power of Clarity in Business Operations38:40 - PT Match: Matching Candidates with the Right PT Practices45:15 - Final Thoughts: Be Different, Be Genuine49:30 - Parting Shot: Embracing Your Unique Differences

In this engaging live stream episode of PT Pintcast, host Jimmy McKay, alongside co-hosts Tony Maritato and Dave Kittle, dive deep into the critical debate on whether physical therapists are being overeducated for the roles they truly want. We explore the balance between evaluation and treatment, the evolving landscape of physical therapy education, and what it means to deliver real value to patients in various practice models.Main Topics Discussed:The value of evaluations versus treatment in physical therapy.Are DPT programs over-educating PTs for the roles they aspire to?The economic and practical implications of PT education on career choices.Differing practice models: Insurance-based versus out-of-pocket services.Personal branding for PTs and leveraging social media for career growth.Co-host Highlights:Anthony Maritato: YouTube: https://www.youtube.com/@LearnMedicareBilling LinkedIn: https://www.linkedin.com/in/anthony-maritato/Dave Kittle: Host of The Dave Kittle Show YouTube: https://www.youtube.com/@thedavekittleshow LinkedIn: https://www.linkedin.com/in/davekittle/Jimmy McKay: Host of PT Pintcast YouTube: https://www.youtube.com/@PTPintcast LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/Subscribe and don't miss an episode!

In this episode of PT Breakfast Club, host Jimmy McKay is joined by co-hosts Tony Maritato and Dave Kittle to dive into essential strategies for growing your physical therapy client base. Learn how to attract potential clients, create compelling first impressions, and balance free advice with paid services. Whether you're a physical therapist, healthcare professional, or clinic owner, these tips will help you enhance your client acquisition efforts and grow your practice effectively.Key Points Discussed:0:00 Welcome and Introduction2:15 How to attract and entice potential clients10:45 Importance of first impressions and presentation18:30 Effective communication strategies in physical therapy25:00 Balancing free advice and paid servicesJoin us for valuable insights and practical advice that can transform your approach to client acquisition in the physical therapy field.#PhysicalTherapy #ClientAcquisition #MarketingStrategies #HealthcareMarketing #GrowYourClientBase

**Chapters:**00:00 - Introduction and Theme Overview05:00 - Discussion on Common Complaints15:30 - Impact of Team Size on Dynamics25:45 - Insights from LinkedIn Poll35:00 - Personal Experiences and ExamplesWelcome to another episode of PT Breakfast Club! In this live stream, hosts Jimmy McKay of PT Pintcast, Tony Maritato of Learn Medicare Billing on YouTube, and Dave Kittle of Concierge Pain Relief and the Dave Kittle Show dive into the common complaints and gripes within the physical therapy community. We discuss how team size can impact performance and dynamics, sharing insights from a recent LinkedIn poll conducted by Tina Patel Ganaldo. Whether you're managing a small clinic or a large practice, understanding these dynamics is crucial for fostering a positive work environment.**Key Points Discussed:**- Introduction to common complaints in the PT community- The effect of team size on clinic performance- Insights from a LinkedIn poll about team dynamics- Personal experiences and examples from the hosts**Special Guests:**- Tony Maritato of Learn Medicare Billing on YouTube- Dave Kittle of Concierge Pain Relief and the Dave Kittle Show**Target Audience:**This episode is perfect for physical therapists, clinic managers, and anyone interested in the intricacies of team dynamics in the healthcare field.

Welcome to another engaging episode of the Hands On Hands Off podcast! In this special AAOMPT Conference preview, host Jimmy McKay sits down with esteemed physical therapists David Kempfert and Amanda Grant to discuss their upcoming presentations and the latest trends in manual and manipulative therapy. Discover the groundbreaking techniques and insights that will be showcased at the conference and gain valuable knowledge to enhance your clinical practice.Key Points Discussed:Overview of David Kempfert and Amanda Grant's presentations at the AAOMPT Conference.Key trends and advancements in manual and manipulative therapy.Detailed discussion on innovative techniques and their practical applications.Case studies and real-world examples shared by the experts.Predictions for the future of manual therapy and its impact on patient care.

Welcome to another engaging episode of the Hands On Hands Off podcast! In this special AAOMPT Conference preview, host Jimmy McKay sits down with renowned pain science expert Adriaan Louw to discuss his upcoming presentations and the latest advancements in pain education. Discover the groundbreaking techniques and insights that will be showcased at the conference and gain valuable knowledge to enhance your clinical practice.Key Points Discussed:Overview of Adriaan Louw's presentations at the AAOMPT Conference.Key trends and advancements in pain education and management.Detailed discussion on innovative techniques and their practical applications.Case studies and real-world examples shared by Adriaan Louw.Predictions for the future of pain education and its impact on patient care.Special Guests:Adriaan Louw, Pain Science Expert and AAOMPT Presenter

Tony Maritato and Jimmy McKay dive into business, marketing, and tech in physical therapy. From multitasking myths to practical business advice, we cover a range of topics to help you thrive in the PT industry.**Topics Covered:**0:00 Introduction1:30 The Myth of Multitasking5:45 Cognitive Overload in Therapists10:15 Effective Business Strategies for PTs15:30 Marketing Tips to Grow Your Practice20:45 Leveraging Technology in Physical Therapy25:00 Q&A Session**Key Takeaways:**- Understand the impact of cognitive overload- Practical business strategies for physical therapists- Marketing techniques to attract more patients- How to integrate technology into your practice

We tackle the pressing issues of staffing shortages and long wait times in physical therapy. Hosted by Jimmy McKay, PT, DPT, and featuring industry experts Tony Maritato and Dave Kittle, we'll explore innovative solutions to these challenges. Learn about telehealth integration, strategic scheduling, and employee retention programs that can transform your practice. Share your experiences, ask questions, and be part of a collaborative brainstorming session aimed at improving patient care and clinic efficiency. Don't miss this opportunity to gain valuable insights and connect with fellow physical therapy professionals!Chapters with Timestamps:00:00 Introduction to the Episode02:45 Importance of Overcoming Fear of Using Techs05:30 Hiring for Personality and Training Skills08:15 Role of Unification and Communication in Clinics12:40 Future of Technology in Physical Therapy Clinics18:25 Benefits of Utilizing PTAs22:50 Medicare Reimbursement Challenges27:15 LinkedIn vs. Twitter Live Streaming Strategies32:00 Closing Thoughts and Encouragement for ClinicsTimestamp: 00:47:12.625 - 00:47:17.166"Hire for personality, train for skills. Your team's potential is limitless with the right mindset." - Jimmy McKayTimestamp: 00:48:36.949 - 00:48:39.326"Technology isn't just an option; it's the future of efficient and effective patient care." - Dave KittleTimestamp: 00:51:57.643 - 00:52:01.561"Embrace the PTA's role in your clinic to enhance value and deliver superior patient outcomes." - Tony Maritato

In this insightful episode of PT Breakfast Club, join Joey Allbritton, Dave Kittle, and Jimmy McKay as they dive deep into the world of physical therapy marketing. Discover powerful strategies to boost your practice, attract new patients, and overcome common marketing challenges. Whether you're a practice owner or a marketing enthusiast, this episode is packed with valuable tips and real-world examples that will help you elevate your marketing game.Main Topic/Theme: Effective marketing strategies for physical therapy practices.Key Points Discussed:Cash Flow and Marketing Budget: Understanding the importance of investing in marketing and managing cash flow for long-term ROI.Overcoming Marketing Challenges: Addressing common misconceptions and diagnosing marketing failures to improve outcomes.Proven Marketing Tactics: Utilizing past patient marketing and social media ads for quick wins and sustainable growth.Limiting Beliefs: Identifying and overcoming limiting beliefs that hinder marketing success.Requesting Reviews and Referrals: Effective strategies for asking patients for reviews and referrals to build social proof and attract new clients.Special Guests:Joey Allbritton: Founder of Rehab CEOs, expert in physical therapy business growth.Dave Kittle: Physical therapist and practice owner, specializing in innovative marketing techniques.Jimmy McKay: Host of PT Pintcast, former rock radio DJ turned physical therapist and marketing guru.Target Audience: Physical therapy practice owners, marketing professionals in healthcare, physical therapists interested in business growth.Relevant Keywords: Physical therapy marketing, PT practice growth, patient acquisition, marketing strategies, social media ads, overcoming limiting beliefs, Google reviews, patient referrals.[00:00] - Introduction[03:20] - Understanding Marketing Investments[10:45] - Overcoming Common Marketing Challenges[18:30] - Proven Marketing Tactics for PT Practices[26:15] - Addressing Limiting Beliefs[33:40] - Strategies for Requesting Reviews and Referrals[41:50] - Practical Advice for Practice Owners[50:10] - Parting Shots and Final Thoughts[55:00] - Where to Find Our GuestsSocial Media Quotes:"Marketing isn't just an expense; it's an investment in your practice's future success." - Joey Allbritton"Identify your limiting beliefs and overcome them to unlock your full marketing potential." - Dave Kittle"Your patients are the heroes of their recovery story; empower them to share their success." - Jimmy McKay

In this episode of PT Pintcast, hosts Jimmy McKay and Tony Maritato sit down with Dr. Pedro Teixeira, MD, PhD, co-founder and CEO of Prediction Health. Discover how artificial intelligence is reshaping the landscape of physical therapy, making documentation easier, optimizing CPT coding, and reducing the risk of audit failures.Main Topics Covered:The journey of Prediction Health and its mission to integrate AI into healthcare.The impact of AI on physical therapy documentation and compliance.How AI assists in optimizing CPT coding for better reimbursement.Overcoming barriers to adopting new technology in clinical practice.Real-world applications and success stories of AI in physical therapy.Special Guest: Dr. Pedro Teixeira, MD, PhD – Co-founder and CEO of Prediction HealthTarget Audience: Physical therapists, healthcare professionals, clinic owners, and anyone interested in the intersection of AI and healthcare.

Sometimes the side hustle becomes the main hustle. Tony Maritato and Jimmy McKay come together to answer the question: "Can a physical therapist earn $200,000 a year in 2024?"We explore the world of side hustles for physical therapists. In this live stream, we discuss various innovative business models that can help physical therapists increase their income and improve patient care.KEY TAKEAWAYS:1 - Virtual and Telehealth PT Consultations: Offering remote physical therapy consultations to expand reach and provide convenience.2 - Subscription-Based Concierge Services: Providing personalized, on-call physical therapy services for a subscription fee.3 - Corporate Wellness Programs: Implementing wellness programs in corporations to improve employee health and reduce costs.4- Out-of-Network Reimbursement Assistance: Helping patients navigate out-of-network insurance claims to get reimbursed.5 - AI Scribe Implementation: Utilizing AI technology to streamline documentation and reduce therapist burnout.6 - Youth Sports Consultation: Offering injury prevention and management advice for youth sports teams and their families.Chapters:* 00:00:00 Introduction* 00:02:45 The hidden costs of insurance on beneficiaries* 00:15:30 Subscription models and concierge services in physical therapy* 00:25:00 Utilizing AI scribes for documentation efficiency* 00:35:17 Corporate wellness programs and their benefits* 00:44:00 Addressing emotional and rational needs in service offerings* 00:55:00 Wrap-up and closing thoughts

In this episode of PT Pintcast, hosts Jimmy McKay and Tony Maritato dive into the latest report from Peterson Health Technology Institute, exploring the future of virtual musculoskeletal (MSK) solutions in physical therapy. They discuss the three key categories evaluated in the report: app-based exercise therapy, physical therapist-guided solutions, and remote therapeutic monitoring (RTM).Key Points Discussed:The role of physical therapists in virtual MSK solutions and the impact of app-based exercises on patient outcomes.Insights into the economic impact of virtual PT solutions and the potential cost savings compared to traditional in-person therapy.The importance of maintaining physical therapist involvement in virtual care to ensure high-quality patient outcomes.Special Guests:Jimmy McKay: Host of PT Pintcast, DPT, former rock radio DJ.Tony Maritato: Physical therapist, expert in virtual PT solutions.Target Audience:Physical therapists, healthcare professionals, and anyone interested in the future of virtual healthcare solutions.Relevant Keywords:Virtual physical therapy, Peterson Health report, MSK solutions, app-based exercise therapy, PT-guided solutions, remote therapeutic monitoring, physical therapist, healthcare technology, virtual care, PT Pintcast.

In this compelling episode of PT Pintcast, host Jimmy McKay dives deep into the world of musculoskeletal health with the mastermind behind Confluent Health, Dr. Larry Benz. With over 700 outpatient PT clinics, Dr. Benz shares his monumental influence in the profession, insights on physical therapy trends, and the challenges the field faces today.Episode Highlights:Guest Introduction:Meet Dr. Larry Benz, CEO of Confluent Health, a leader in private physical therapy, digital health, education, occupational medicine, and provider network management.Dr. Benz's impressive career includes overseeing more than 700 outpatient PT clinics.viDiscussion Points:Trends in Physical Therapy:The growing popularity of physical therapy in mainstream media and social platforms.The challenges of increasing market capture from 12% to a potential 95% in musculoskeletal health.The critical shortage of physical therapists and the impact of COVID-19 on the profession.The decline in PT school applicants and the implications for the future workforce.Educational Innovations:Dr. Benz's initiative to reduce PT school duration from three years to two.The hurdles and successes in establishing two-year PT programs.The need for a collaborative effort among CAPTE, APTA, ACAPT, and the Federation of State Licensure Boards to revamp PT education.Clinical Readiness and Burnout:The disparity between the academic training and clinical readiness of new graduates.Strategies to improve the transition from education to practice, including licensing exams midway through PT programs.Personal Insights:Dr. Benz's experience in the military and its influence on his professional philosophy.The role of social media in promoting physical therapy and Dr. Benz's strategic use of platforms like Twitter and Instagram.Sponsors:Owens Recovery Science:Get certified in personalized blood flow restriction rehabilitation training with Johnny Owens and the team. Visit OwensRecoveryScience.com for more information.

In this episode of the Healthy, Wealthy, and Smart podcast, host Dr. Jenna Kantor talks with Dr. Alyssa Arms about the pros and cons of niche podcasting. They delved into the world of niche podcasting and the ins and outs of running a successful podcast focused on dance medicine. Dr. Arms shared valuable insights on the pros and cons of niche podcasting, the challenges of time management, and the importance of staying consistent. Here are some key takeaways from our discussion: ·       Time Management: Running a niche podcast requires significant time and effort, from recording and editing episodes to promoting them on various platforms. ·       Financial Investment: Starting a niche podcast doesn't have to break the bank. Dr. Arms shared that she spent around $200-$300 on equipment and hosting services. ·       Audience Engagement: While it can be challenging to gauge audience feedback, engaging with guests and sharing valuable content can help build a loyal following. ·       Networking Opportunities: Interviewing experts in the field provides valuable insights and helps expand one's professional network and knowledge base. Time Stamps:  00:00:05 - Podcast Introduction Introducing the Healthy, Wealthy, and Smart podcast with host Dr. Karen Litzy, including a disclaimer about the content. 00:00:27 - Guest Introduction Jenna Cantor introduces Dr. Alyssa Arms, discussing her impressive background and contributions to the physical therapy profession. 00:00:48 - Alyssa's Multifaceted Career Alyssa briefly describes her diverse roles within the theater and physical therapy sectors, including her private practice and work as a professor. 00:01:21 - Podcast Focus and Value of Time The conversation shifts to the importance of the listener's time and Alyssa's understanding of running a niche podcast. 00:02:08 - Dance Med Spotlight Podcast Alyssa shares the title and theme of her own podcast, which focuses on dance medicine and dance science. 00:02:20 - Decision to Start a Podcast Jenna asks Alyssa about her motivations for starting her podcast and the thought process behind it. 00:02:40 - Alyssa's Podcasting Journey Alyssa recounts her initial hesitations and the support she received from Jimmy McKay of P.T. Pintcast, which helped her start her podcast. 00:04:26 - Support Among Podcasters Jenna and Alyssa discuss the supportive nature of the podcasting community and the importance of not worrying about overlapping content. 00:05:08 - Individuality in Podcasting The hosts talk about the uniqueness of each podcast and how different styles and approaches can attract various audiences. 00:06:33 - Interviewing and Learning from Guests Alyssa explains how interviewing guests on her podcast has been a learning experience and has helped her build a professional network. 00:07:04 - Consistency and Time Management The challenges of maintaining a consistent podcast release schedule and managing time effectively are discussed. 00:08:27 - Marketing and Promotion Alyssa touches on the difficulties of marketing a podcast and ensuring it reaches the intended audience. 00:09:00 - Balancing Podcasting with Other Responsibilities Alyssa talks about the struggle of juggling podcasting with her private practice and teaching responsibilities. 00:10:05 - Financial Aspects of Podcasting Jenna inquires about the costs associated with starting and running a podcast, and Alyssa provides a rough estimate. 00:11:05 - The Challenge of Finding Podcast Guests Alyssa discusses the ongoing effort required to find and secure guests for her podcast episodes. 00:12:21 - Return on Investment (ROI) for Niche Podcasts The hosts consider the ROI of running a niche podcast, including the intangible benefits and challenges of not always knowing the impact on listeners. 00:13:30 - Motivations for Running a Niche Podcast Alyssa shares her personal motivations for running her podcast, emphasizing the dissemination of information over financial gain. 00:14:58 - Building Trust and Networking through Podcasting Jenna shares her own reasons for podcasting, focusing on building trust within the dance physical therapy community. 00:16:54 - The Pros of Interviewing Guests Alyssa highlights the benefits of learning from guests and expanding her professional network through her podcast. 00:17:46 - Content Creation and Social Media Presence The conversation shifts to how podcasting can enhance social media content and increase visibility. 00:19:05 - Flexibility and Adaptability in Podcasting Alyssa advises on being adaptable with podcasting goals and being open to shifts in audience and content focus. 00:20:38 - Advice for Aspiring Podcasters Alyssa offers advice to those considering starting a niche podcast, emphasizing organization, persistence, and self-kindness. 00:22:31 - Ultimate Goals for a Niche Podcast Jenna asks about Alyssa's long-term vision for her podcast, and Alyssa expresses her desire for the podcast to at least be self-sustaining financially. 00:24:45 - Final Thoughts and Contact Information Alyssa provides her contact information and final thoughts on the value of podcasting within the dance medicine community.   More About Dr. Alyssa Arms: Dr. Alyssa Arms is the owner of Back in Step Physical Therapy, located in Centennial, Colorado. She attended the University of Denver for her Bachelor of Science in Biology. She then went to the University of Colorado Anschutz Medical Campus for her Doctorate in Physical Therapy. She later obtained a board certification as an Orthopedic Clinical Specialist. Besides her training and experience as a physical therapist, Dr. Alyssa has over 30 years of experience as a dancer, having received training in ballet and pointe, jazz, tap, hip hop, and salsa. She has also been a national circuit competitor in West Coast Swing since 2010. Dr. Alyssa also loves to teach others. She is a Clinical Senior Instructor at her alma mater, CU Anschutz, in the physical therapy program. She has also been a guest instructor in other programs, including the University of Northern Colorado Dance Education Master of Arts program and the Colorado School of Chinese Medicine. In addition, she provide seminars and workshops for a variety of dance organizations and conferences. She is passionate about keeping dancers happy and healthy, whether that's through rehabilitation and recovery, prevention and wellness services, or teaching opportunities for dancers and dance instructors alike!   Resources from this Episode: Dr. Alyssa's website Dance Med Spotlight Podcast Dr. Alyssa's Instagram Dr. Alyssa on Facebook Dr. Alyssa on YouTube   Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month     Follow Dr. Karen Litzy on Social Media: Karen's Twitter Karen's Instagram Karen's LinkedIn   Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio

Dave Kittle, Tony Maritato and Jimmy McKay livestream about the uproar of 5 Guys Prices (and how healthcare providers should look at it), Dave shares his latest accidental on purpose Twitter firestorm and we share a weird ASMR Physical Therapy video.Key Insights- Use emotional stories and language to motivate support for causes, not just facts and data- Craft exclusive offers and highlight patient impact to promote business and advocacy campaigns- Leverage psychology and case studies to resonate with audiences on important issues- Controversy and emotional engagement on social media can drive awareness- Guided meditation content can help creative professionals reach monetization goalsShownotes- Colorado Physical Therapy Association campaign "Your Silence, Our Loss"- Encourages members to write letters, donate, and share content to support legislation- Importance of focusing advocacy campaigns on patient impact- Conducting interviews with members to create video clips for the campaign- Sparking engagement on social media with controversial questions- Motivating audiences through emotional storytelling instead of just facts- Jim's efforts to create meditation content to reach YouTube monetization- Suggestions for effective advocacy and business promotion campaigns- Highlight patient impact and use exclusive offers- Applying psychology and case studies to resonate with audiences