Podcast appearances and mentions of jimmy mckay

Many clinicians feel tension between patient care and productivity targets. In reality, that tension often exists because clinicians were never taught how the business side of healthcare works.In this episode of PT Pintcast, Jimmy McKay talks with Katie Holterman about how clinics can bridge the gap between clinical excellence and operational performance.The discussion focuses on practical ways clinic leaders can introduce metrics without alienating clinicians — and how transparency, standardization, and communication help teams work toward the same goal.Key Insights From the Episode• Why clinicians often resist productivity metrics• The role of clinical guardrails in protecting care quality• Why every clinic needs clear performance metrics• How dashboards and scorecards improve clinician buy-in• The leadership mistake that causes teams to reject metrics• Why some clinical standardization actually improves autonomy• How value-based care is changing rehab expectationsPractical Takeaways for Clinic Owners• Explain metrics using clinical language, not just business terms• Show clinicians how documentation protects their license and revenue• Use scorecards to make performance expectations visible• Limit KPIs to the few metrics that truly matter• Connect metrics directly to patient outcomes and clinic sustainabilityWhen clinicians understand why the numbers matter, the conflict between business and care becomes alignment instead of tension.SponsorsSaRA HealthThe remote care platform helping clinics boost revenue through automated patient check-ins and RTM support.EMPOWER EMRAn EMR designed for rehab clinics with faster documentation and cleaner workflows.U.S. Physical TherapyA national network supporting clinic owners and clinicians with growth opportunities and leadership development.Subscribe & FollowApple Podcastshttps://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325Spotifyhttps://open.spotify.com/show/3LmMUT64yrUc2iGo9EmafcYouTubehttps://www.youtube.com/@PTPintcastLinkedInhttps://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/Instagramhttps://www.instagram.com/ptpintcastX / Twitterhttps://x.com/PTPintcastWebsitehttps://www.ptpintcast.com/

Physical therapy clinics don't struggle because they lack skill. They struggle because they lack attention.In this episode of PT Breakfast Club, Jimmy McKay and Tony Maritato explore how PT clinic owners can rethink marketing using lessons from unexpected places — viral videos, restaurant chains, and real-world business strategy.Instead of chasing trends or expensive advertising, the conversation focuses on creating authentic attention through simple ideas, repeatable content, and engaging storytelling.They also dig into leadership inside PT clinics — including how to hire the right people, how culture impacts performance, and why insecure leadership can quietly destroy organizations.The result is a practical conversation about how clinics can grow without complicated marketing systems.Key Topics DiscussedWhy one-star reviews can actually help credibilityThe marketing strategy behind Wendy's viral campaignsWhy authenticity beats polished marketingHow small clinics can win attention faster than large companiesTurning patients and staff into authentic content creatorsThe “content hackathon” strategy for clinicsWhy most physical therapists misunderstand marketingHiring people who take initiativeThe hidden cost of insecure leadershipGuest Links & ResourcesTony Maritato YouTube: Total Therapy SolutionsDave Kittle Website: ConciergePainRelief.com YouTube: The Dave Kittle ShowSponsorsSupport for PT Pintcast comes from:SaRA Health – AI-powered patient engagement for rehab practices EMPOWER EMR – Built for modern rehab clinics U.S. Physical Therapy

If you've worked inside a healthcare organization you've probably heard the question:“What's the EBITDA impact?”But what happens when a financial reporting metric slowly becomes the mission of the entire organization?In this conversation, Jimmy McKay and Larry Benz unpack: • What EBITDA actually measures • How "Adjusted EBITDA" becomes a fiction contest • Why chasing the metric can distort clinical care • The Soviet nail factory problem in healthcare • What a healthier dashboard for PT organizations should look likeLarry also explains the four pillars every physical therapy organization should measure instead of obsessing over EBITDA.If you lead a healthcare organization, this conversation will challenge how you think about metrics, culture, and what actually drives sustainable performance.Chapters 00:00 The phrase every healthcare leader hears 00:40 EBITDA explained simply 02:40 When the tool becomes the mission 03:20 The “Adjusted EBITDA fiction contest” 05:40 How metrics change behavior 07:40 Why clinicians are the real business 10:20 The Soviet nail factory story 13:30 What healthcare should measure instead 14:00 Larry's four pillar dashboard 18:00 Culture is the engine of EBITDA

Most physical therapy clinics approach marketing backwards.Instead of teaching and building trust, they try to promote services — and patients can see through it instantly.In this episode, Jimmy McKay, Dave Kittle, and Tony Maritato discuss what actually works when it comes to content and clinic growth.They break down how attention drives patient acquisition, why authenticity beats corporate messaging, and how clinics can build authority by consistently publishing valuable content.If you're trying to grow your practice without feeling like you're constantly selling, this conversation provides a practical framework.What You'll Learn• Why educational content builds trust faster than promotional content• How authenticity helps clinics stand out online• Why over-filtered marketing fails• The value of transparency with patient feedback and reviews• How attention compounds for long-term clinic growthGuest LinksDave Kittlehttps://conciergepainrelief.comDave Kittle YouTubehttps://youtube.com/@thedavekittleshowTony Maritatohttps://totaltherapysolutions.comTony Maritato YouTubehttps://youtube.com/@totaltherapysolutionsSponsorsSaRA Healthhttps://sarahealth.comEMPOWER EMRhttps://empoweremr.comU.S. Physical Therapyhttps://usph.com

Most healthcare marketing does not fail because marketing is useless. It fails because clinics make it hard to trust them, hard to book, and hard to talk about them.In this episode, Jimmy McKay and Andrea Cheney unpack what PT clinic owners and healthcare marketers keep getting wrong. They break down why patients now behave more like consumers, what they actually look at before booking, and why reviews, websites, and front desk processes matter more than another generic ad campaign.The big takeaway for busy PTs and clinic owners: marketing works better when operations work better. If your clinic creates a five-star experience, makes reviews easy, reduces friction, and shows up online with purpose, your marketing starts pulling its weight.What You'll LearnWhy healthcare still confuses marketing with advertisingWhat patients are actually checking before they choose a clinicWhy reviews are part marketing and part operationsHow to make review requests easier and more consistentWhat a PT clinic website must do to convert trust into actionWhy social media should help patients understand themselves, not just hear about your clinicHow public insurance disputes damage trust for everyone involvedWhat PT owners can steal from Wendy's when they need attentionKey Takeaways for Clinic OwnersBetter marketing starts with better patient experienceYour front desk is part of your marketing systemA simple booking path matters more than fancy wordingGeneric “we're evidence-based” messaging is not persuasiveAttention is earned when content is about the patient, not the clinicOperational friction creates bad stories that no ad can fixGuestAndrea Cheney — fractional marketing leader and consultant in healthcare marketingResources & Tools MentionedGoogle ReviewsGoogle Business ProfileQR code review promptsText and email follow-up for review collectionWebsite usability checksFacebook groupsTikTokLinkedInShort-form videoSponsors PT Pintcast's official 2026 sponsors include SaRA Health, EMPOWER EMR, and U.S.

A comment calling hospital PTs “discharge monkeys” kicks off a real conversation about burnout, autonomy, and what the system incentivizes. Rebekah Griffith and Jimmy McKay unpack why acute care PTs feel boxed into discharge throughput, how that attitude spreads through teams (presenteeism), and what leaders can do to get great clinicians back to practicing with purpose.What You'll LearnWhy “we're all just PTs” can still ignore real specialization and skill differencesHow payer-centered constraints quietly strip autonomy in discharge planningWhy arguing online rarely fixes burnout (emotion first, logic second)Presenteeism: when someone shows up but becomes a net negativeA leader's playbook: how to actually listen, reset, and decide what's salvageableThe one controllable lever: what energy you bring into the patient room

Most physical therapy clinics market the wrong thing.They promote visits, treatments, and techniques — but patients don't actually want those things. What they want is the outcome: getting back to running, lifting, sports, or living pain-free.In this episode, Jimmy McKay and Dave Kittle explore how PT clinic owners can shift from transactional care to transformation-based care.Drawing insights from thinkers like Seth Godin, Gary Vee, Rory Sutherland, Chris Voss, and Chris Do, they explain how better positioning, marketing, and communication can turn a one-time patient into a long-term relationship.They also discuss why selling programs beats selling packages, why vanity metrics like social media views don't build clinics, and how the first phone call with a patient may determine whether they ever become a client.If you're a clinic owner trying to grow revenue, improve patient engagement, and create a stronger brand, this episode will change how you think about your business.What You'll Learn• Why patients buy outcomes — not treatments• How to position your clinic as a transformation machine• Why social media views don't equal patients• How to turn a $10K client into a $70K lifetime relationship• The difference between selling programs vs packages• Why the first phone call determines patient conversions• The importance of asking better intake questionsGuests & ResourcesDave KittleWebsite: https://conciergepainrelief.comYouTube: https://www.youtube.com/@thedavekittleshow/featuredTony MaritatoYouTube: https://www.youtube.com/c/MedicareBillingSponsorsSaRA Health — https://sarahealth.comEMPOWER EMR — https://empoweremr.comU.S. Physical Therapy — https://usph.com

A real-world clinic-owner problem: a therapist who wants the upside (patients “dropped in their lap”) but won't do the minimum (timely notes, accountability). Dave and Jimmy walk through the practical HR/documentation approach, how one low-effort teammate drags culture and outcomes, and the retention strategies that keep high-value patients loyal to the practice even when staff changes.What you'll learnHow to build a paper trail that makes HR decisions clean and defensibleWhy resignation is often simpler than termination (and how to handle it)How “moonlighting” becomes a performance and loyalty issueThe “Eeyore employee” effect: one person can kill momentumBrand-first retention ideas: meaningful check-ins + “surprise & delight” that actually fits careHow RTM/digital support can create loyalty between visitsPeople & brands mentionedDave Kittle, Jimmy McKay, Ben (caller)Tonal, Hyperice, MirrorRTM / digital care touchpoints

A Decade Under the InfluenceFaith Stokes takes over the mic at CSM and interviews Jimmy McKay about 10 years of PT Pintcast.This episode covers:Why reimbursement is the profession's defining issueHow students may drive the next innovation waveThe Costa Rica wheelchair fundraiser storyWhat APTA could do differentlyWhy PT must embrace visibility and communicationThe difference between communicating and being understoodThe Line That Sticks:Science isn't finished until it's understood.If you're a PT, clinic owner, or healthcare leader trying to protect trust and earn attention in your market — this episode matters.Sponsors MentionedSaRA HealthEMPOWER EMRU.S. Physical Therapy

Most PT marketing fails because it chases moments instead of relationships.In this episode, Jimmy McKay breaks down:Why conference booths don't create trustHow familiarity actually drives hiring and patient decisionsWhy copying trends kills credibilityThe difference between storytelling and telling storiesWhy frequency beats perfection every timeIf you're a clinic owner, healthcare exec, or PT leader trying to grow without burning cash — this episode reframes everything.SponsorsSaRA HealthEMPOWER EMRU.S. Physical Therapy

In this PT Breakfast Club livestream, Jimmy McKay sits down with Dave Kittle and Tony Maritato to unpack what's actually working for clinic owners and PT creators right now: why posting volume wins, how to build repeatable content formats, a DM strategy that leads to real-world referral relationships, and how to stop letting the fear of “PT internet criticism” keep you quiet.Key TakeawaysFrequency is the lever: growth comes from reps, not perfection.Pick 1–5 repeatable formats and run them.Use content to show the experience, not just claim expertise.DM strategy that works: follow + engage + then DM once you're in the real inbox.Handling criticism: stop outsourcing your confidence to the comments.Guests + LinksDave Kittle (YouTube): https://www.youtube.com/@thedavekittleshow/featuredTony Maritato (YouTube): https://www.youtube.com/c/MedicareBilling

This episode of PT Pintcast brings together the crew behind the PT Breakfast Club — Tony Maritato, Dave Kittle, and Jimmy McKay — for an unfiltered roundtable on the state of the profession.What starts as a conversation about PT burnout quickly unpacks into the deeper issues fueling the fire: unrealistic expectations, outdated business models, weak Medicare reimbursement, and a profession still stuck in legacy mindsets.Expect sarcasm, solutions, and some hard truths — plus some good-natured ribbing and a few rants on clipboards, compliance, and the alphabet soup of regulations.In this episode:Why burnout is worse than ever — and no, it's not just about too many patientsThe real role of APTA (and what PTs think it should be)Why it might be time to stop chasing insurance moneyWhat happens when good therapists leave the system entirely???? Links & Resources:Tony Maritato's YouTube: https://www.youtube.com/c/MedicareBillingDave Kittle's YouTube: https://www.youtube.com/@thedavekittleshow/featured

Physical therapy is having a moment — and not all of it is comfortable.In this episode, Jimmy McKay breaks down a growing debate around PT salary, burnout, career growth, and work ethic, sparked by posts from veteran physical therapist Rob Panariello.Rob argues that success in physical therapy comes from exceptional effort, clinical excellence, and personal responsibility — a framework that built many successful careers.But newer physical therapists are asking a different question: Does hard work still reliably convert into opportunity in today's healthcare system?This episode explores:Why PT salaries feel stagnantHow student loan debt changes career mathWhere hard work still compounds — and where it doesn'tWhy this isn't a generational fightAnd what needs to change to retain great cliniciansThis isn't a rant.It's a translation — between effort and incentives, experience and reality.

???? In this episode of PT Pintcast, Jimmy McKay sits down with Tony Maritato for a no-BS breakdown of what's broken in physical therapy — from EMR burnout and Medicare cuts to flexible scheduling, patient engagement, and why PT clinics should think more like golf courses.This conversation is a must-watch for:✅ Physical therapists✅ Clinic owners✅ Healthcare entrepreneurs✅ Anyone ready to “choose their hard” and rethink how we deliver value in 2026.Whether you're tired of CPT code chaos or just want a better way to run your practice, you're in the right place.???? CHAPTERS (click to skip):00:00 - Cold Open & Welcome02:45 - Why Your EMR is Killing You08:30 - CPT Code Crystal Ball (Satire Ad Read)13:45 - What Golf Teaches Us About Scheduling20:01 - PT Tee Time: Flex Pricing & Creative Booking29:50 - Medicare Reimbursement & Inflation Math35:12 - Why Advocacy is a Losing Game44:00 - Choose Your Hard: Exit or Evolve?50:33 - Final Rants: Adam Meakins, Mel Robbins & The Business of Business

Welcome to the new weekly series Marketing Doesn't Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney to answer the question on every clinic owner's mind:What should we start, stop, and continue in 2026?You'll hear:???? Why newsletters are usually garbage (and how to fix them)???? Planning your year: proactive vs. reactive❌ The death of Canva-text testimonial dumps✅ The real ROI of Facebook ads for workshops???? “Keep It or Dump It” speed round: clinic blogs, email blasts, exercise reels & morePlus: A listener question on converting social views to actual appointments.???? Follow for weekly episodes that make you rethink what “marketing” even means in healthcare.

Physical therapy doesn't lack ideas — it lacks follow-through.In this episode, Jimmy McKay and Rebekah Griffith unpack why PT conferences, committees, and leadership spaces often feel repetitive and disconnected from real-world change. They explore how clearer communication, intentional content, and defined success metrics could radically improve engagement across the profession.Topics CoveredWhy habits beat motivationThe danger of “safe rooms” where nothing leaves the roomWhy you are the profession — not “they”How chapters and sections could engage members year-roundWhy studying success beats obsessing over failure???? SponsorsEMPOWER EMR – Built by PTs, for PTs. Faster notes, better workflows.???? https://www.empoweremr.comU.S. Physical Therapy (USPH) – Helping clinics grow without losing identity.???? https://www.usph.comBrooks Institute of Higher Learning – Residencies, fellowships, and elite PT education.???? https://www.brooksihl.org???? Subscribe & Follow???? https://www.ptpintcast.com

Are you tired of "vanilla mayonnaise" job postings that attract uninspired candidates? In this high-energy episode, Will Humphreys, founder of Virtual Rockstar, joins Jimmy McKay to flip the script on the talent crisis in healthcare.They breaks down the fundamental difference between hiring (the transaction) and recruiting (the emotional buy-in). You'll learn why your current job ads are failing, how to leverage the "Speed of Trust," and why Will's goal for every employee is to help them find their next job, even if it's not with him.Whether you are a practice owner struggling to find physical therapists or a leader looking to build a "bench" of elite talent, this episode is a masterclass in authenticity, storytelling, and creating a culture that people never want to leave.What You'll Learn in This Episode:Recruiting vs. Hiring: Why recruiting is a 24/7 public relations mission, while hiring is just the final agreement.The "Love Letter" Strategy: How to write job postings that lead with emotion and authenticity to weed out "tire kickers."The Power of the VA: How Will is using virtual assistants to offload non-clinical roles and save owners $20k+ per year in profit.Starting in the Middle: Why your communication (and your job ads) should skip the small talk and go straight to the "signal."The Rockstar Summit: A preview of the only event in the industry where you can learn to recruit and actually interview students in real-time.Resources MentionedThe Speed of Trust by Stephen M.R. CoveyStart with Why by Simon SinekTrainual (Chris Ronzio)Empower EMRUS Physical TherapyAttend the Rockstar Summit: summit.virtualrockstar.com (Use the "End of Year" special for 50% off!)Send us a textVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

???? Throwback episode! This conversation with Jimmy McKay, PT, DPT was originally recorded in 2022, and we're bringing it back as part of our 10-year anniversary celebration of the Everything PT Podcast.In this classic interview, Jimmy — the creator and host of PT Pintcast — takes us behind the scenes of his unique path from radio DJ to physical therapist, and how he used communication, content, and a pint of beer to create one of the most influential brands in physical therapy.???? What you'll learn:How Jimmy transitioned from rock radio to PT schoolThe origin story of PT PintcastWhy communication matters more than credentials in PTHow podcasting can grow your career, clinic, or impactWhat to do with imposter syndrome (hint: keep going)

Episode Summary:The physical therapy profession is facing a perfect storm: DOE loan limitations, rising automation, and an identity vacuum. In this episode, Jimmy McKay and guests pull no punches, calling out broken models and offering an inspired, action-oriented vision for creators, clinicians, and associations alike.Whether you're running a clinic, building a brand, or looking for more meaning — this is your reminder: you are not just a biller. You are a builder.Takeaways:Loan caps ≠ death sentence. They might be the wakeup call PT needed.Creators are businesses now — and therapists can be both.Why risk reversal and "results in advance" is the most powerful offer you can make.How to build a $12K content machine in a single day.“People don't buy because they're afraid to fail again.” How to flip that.Shoutouts:Will Boyd, Dana, David Rouen, Drew (the A+ shooter ????), and every creator thinking bigger than a 9-5.

Today's episode digs into a huge question for PTs and healthcare entrepreneurs: What's your value compared to the alternatives? Whether it's AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave Kittle for an honest, funny, and practical conversation about branding, pricing, value, and launching your business without overthinking.Featured Guests:???? Tony Maritato — Learn more on his YouTube: Learn Medicare Billing???? Dave Kittle — Watch his show: The Dave Kittle Show???? Host: Jimmy McKay — LinkedInConnect with PT Pintcast:???? Website: https://www.ptpintcast.com/ ???? Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 ???? Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc ???? YouTube: https://www.youtube.com/@PTPintcast ???? Instagram: https://www.instagram.com/ptpintcast ???? Twitter/X: https://x.com/PTPintcast ???? LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/

Jimmy McKay and Katie Sutton speak with David Fathalikhani, live from APTA's Future of Rehab Therapy Summit.

What does it really mean to be a leader in today's complex healthcare world? In this conversation, Jimmy McKay sits down with two long-time friends and leadership pros — JJ and Lucas — to challenge outdated leadership myths and offer a roadmap for leading with empathy, clarity, and impact.Whether you're a clinic owner, healthcare manager, or a PT looking to step into more responsibility, this episode breaks down the shift from old-school top-down authority to human-centered leadership that actually works.In this episode, we cover:Why mentorship might be holding you back, and how coaching is the unlock for growthA powerful story from the FDNY that reshaped Jimmy's view of leadershipThe real impact of your words in clinical care — and how most PTs are unintentionally digging emotional holesWhy stealing from other industries (hospitality, venture capital, tech) is crucial for innovation in PTHow to think about AI as a force multiplier instead of a threatWhat JJ means by: “The future will reward people who are uncomfortable in the right ways”This episode will leave you thinking differently about how you lead, speak, and grow in your career — and it might just spark the shift you didn't know you needed.Guests: J.J. Kuczynski and Lucas VanEtten

Katie Sutton and Jimmy McKay dive into the major shakeups coming in rehab therapy:- The PT/PTA/OTA workforce shortage and why high schoolers are choosing other paths- The power of *unpacking* a career before diving in- 5–10% innovation boosts that actually stick—no panaceas- Why PTAs and digital tools are set to shoulder more care (and business!) load- The importance of leaning into *unsafe* zones first — “luck favors the bold”Tune in from DC as we head to the summit—expect insights, surprises, and actionable predictions!

In this episode, Jimmy McKay sits down with podcasting legend Dave Jackson of School of Podcasting to answer a key question for healthcare providers and clinic owners: Is podcasting worth it if your show is small?Dave shares insights from nearly 20 years of podcasting experience, including:Why 50 downloads could outperform 5,000 YouTube viewsWhat makes a podcast “successful” beyond numbersThe case for audio-first content and short-form videoReal-world examples from niche creators (including chameleon breeders

In this value-packed episode, host Jimmy McKay sits down with Aaron LeBauer, a leading voice in the cash-based physical therapy world, to bust myths, challenge industry assumptions, and unpack what actually works when building a profitable PT business today. They cover the evolution of PT opportunities post-pandemic, how to position your services in a shifting economy, pricing strategies, the reality of insurance limitations, and why creating genuine value always trumps traditional pathways.Whether you're a new grad or a seasoned PT, this episode will reshape the way you think about the future of physical therapy and entrepreneurship.

What if a single Instagram post led to your next top referral partner? In this episode, Jimmy McKay is joined by Dave Kittle and Tony Maritato to break down the power of real patient content, community trust, and creating before you're “ready.” You'll hear how a free golden ticket visit turned into a viral story and why content is the gateway to opportunity — even if no one's watching (yet). Plus, how AI is helping therapists reduce cognitive load and focus more on patient care.Resources & Links:

In this no-holds-barred discussion, Jimmy McKay sits down with Tony Maritato and Dave Kittle to ask a question most PTs avoid: is operating like a “mill” really that bad? They break down the realities of modern reimbursement, how patients actually perceive care models, and what savvy clinic owners can do today to thrive — even in a crowded system.Topics Covered:Clinic scheduling & reimbursement challengesPerception vs. reality: What “mill” clinics get right (and wrong)The power of telehealth: Turning intake calls into evaluationsHow trust is built (or broken) before the first visitLeveraging Medicare's current rules to innovate serviceLinks & Resources:

In this episode of PT Pintcast, Jimmy McKay talks with Dave Kittle and Tony Maritato about the cutting edge of physical therapy and healthcare delivery:What Apple's new AI coaching platform means for PTsHow behavioral science is changing patient engagementWhy some of the most forward-thinking PT clinics don't take studentsWhat defines a PT mill, and why the profession needs a clearer answerHow remote monitoring and storytelling can shape better outcomes

This week on PT Pintcast, Jimmy McKay sits down with Dave Kittle and Tony Maritato to tackle one of the biggest questions facing physical therapists today: Should you go big, go solo, or go home?We explore the real differences between working in corporate PT chains vs. independent practices. Plus, we highlight how organizations like Fox Rehab scaled without losing their culture — and why that's the key to long-term retention and success.Topics covered:The solopreneur revolution in physical therapyWhy PTs are leaving corporate chains for boutique and niche practicesHow small clinics can win with clinician-first leadershipThe return of real-world connection: micro events vs. Zoom fatigueA “Steal This Strategy” segment on building buzz through dinner parties, not webinarsGuests Mentioned:Dave Kittle – The Dave Kittle Show on YouTubeTony Maritato – Learn Medicare Billing on YouTubeSubscribe & Follow: Apple Podcasts | Spotify | YouTube | Instagram | LinkedIn | Twitter | ptpintcast.com

In this episode of PT Pintcast, Jimmy McKay is joined by Dave Kittle to talk about rethinking how physical therapy clinics market, grow, and make financial decisions. From building community “challenge” events to uncovering hidden financial inefficiencies, this episode is a tactical roadmap for clinic owners.We cover:Creative event-based marketing (like Pizza Wars & Health Trails)Why most PT marketing events failBuilding better incentives to attract your real audienceHow to structure a financial health checkup for your practiceOut-of-network billing strategy (and what it can really pay)Tools & resources mentioned:Blaze Pods for on-site PT challengesAthelas for revenue cycle + financial assessmentsBar Rescue + Marcus Lemonis references on business process

Jimmy McKay and I sit down and discuss what I have learned doing interviews for my Podcast over 8 years and more than 235 interviews.  He wanted me to rank my top 10 impactful moments but I just couldn't do it because there are so many to choose from.  So I picked 10 I thought were great and didn't rank them but shared them as they were profound to me.  Jimmy was a pioneer in Podcasting and has shared some of his knowledge with me as I launched my show.  He has done exceptionally well and embraced those of us who have tried to follow in his footsteps.  It was an honor and pleasure to sit down with him and share ideas and experiences.

Physical therapists: STOP focusing on new patients—until you fix THIS. In this episode, host Jimmy McKay sits down with Sturdy McKee (of 6hourceo.com) to talk about the real growth levers for PT clinics, why your front desk might be your biggest problem, and how marketing myths are costing you money.

Rebekah Griffith (EDD, PT) joins Jimmy McKay for a real-world discussion on finding your strengths, avoiding career burnout, and leveraging your natural talents using The 6 Types of Working Genius framework. They share personal stories about hitting the "ceiling" in clinical roles, why leadership paths aren't right for everyone, and how understanding your true workstyle can completely change your career trajectory. Learn how to structure teams that energize rather than exhaust, why promotion ≠ success for everyone, and why accepting your Working Genius is the fastest path to career satisfaction.

In this episode, Jimmy McKay and Dave Kittle unpack why simply demanding a raise isn't a long-term solution for PTs — and how creating value is the real power move.They dig into why messaging matters more than ever (goodbye “movement assessments”), innovative business models in neuro rehab, and what real partnerships look like in modern healthcare careers.Plus, they share hard-won lessons from radio sales, managing partnerships, and leadership inside clinics.Links:Learn more at PTPintcast.comSubscribe on Apple Podcasts and SpotifyFollow Jimmy on LinkedIn and InstagramYouTube Channel for full episodes and clips!

Jimmy McKay, along with Tony Maritato and Dave Kittle, dive deep into strategies that help physical therapists maximize patient value, streamline operations, and thrive in the ever-changing healthcare world.Key Topics Discussed:

In this special episode of PT Business Blueprint, Jimmy McKay interviews Duane Scotti, founder of Spark Healthy Runner, to explore his unique approach to empowering runners with injury prevention, personalized coaching, and holistic support. Duane shares his journey from physical therapist and educator to building Spark Healthy Runner, a comprehensive online coaching platform for runners. They discuss the challenges of transitioning to a digital business, overcoming limiting beliefs in a cash-pay model, and how content creation has fueled his mission to revolutionize runner recovery. Tune in to learn valuable insights on growing a service-based business, creating evergreen content, and maintaining runner health and performance.Key Points Discussed:Building Spark Healthy Runner and combining running, PT expertise, and coaching.Addressing the common myth that running causes injuries.Shifting from traditional PT practice to digital coaching and education.Key strategies for content creation and audience engagement.Overcoming challenges in patient/client acquisition without paid advertising.Special Guest: Duane Scotti, Founder of Spark Healthy Runner

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy.Sam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience.Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.Key Points Discussed:The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.How combining sauna, cold plunge, and PT creates a holistic recovery environment.Building community and fostering connections through wellness activities.Strategies for engaging clients beyond clinical environments.Sam's advice for PTs interested in non-traditional business models.Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold Plunge

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy. Chapters:0:00 - Introduction and Episode Overview0:12 - Welcoming Sam Foster1:25 - The Vision Behind Frostfire Sauna & Cold Plunge3:30 - Combining Wellness & Business as a Physical Therapist6:15 - Building Community Through Shared Wellness Experiences9:10 - How Frostfire Differentiates from Traditional PT Clinics12:45 - Memberships, Walk-ins, and Client Experiences15:30 - Overcoming Challenges and Building a Successful Business18:40 - Advice for PTs Looking to Innovate20:55 - Sam's Vision for the Future of Frostfire23:00 - The Importance of Community CollaborationSam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience. Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.Key Points Discussed:The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.How combining sauna, cold plunge, and PT creates a holistic recovery environment.Building community and fostering connections through wellness activities.Strategies for engaging clients beyond clinical environments.Sam's advice for PTs interested in non-traditional business models.Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold PlungeTarget Audience: Physical therapists, wellness entrepreneurs, health and recovery enthusiasts, and individuals interested in alternative approaches to physical therapy.Relevant Keywords: Physical therapy, wellness business, sauna, cold plunge, recovery therapy, Frostfire, PT entrepreneur, holistic recovery, community wellness, spa therapy, active recoveryChapters:0:00 - Introduction and Episode Overview0:12 - Welcoming Sam Foster1:25 - The Vision Behind Frostfire Sauna & Cold Plunge3:30 - Combining Wellness & Business as a Physical Therapist6:15 - Building Community Through Shared Wellness Experiences9:10 - How Frostfire Differentiates from Traditional PT Clinics12:45 - Memberships, Walk-ins, and Client Experiences15:30 - Overcoming Challenges and Building a Successful Business18:40 - Advice for PTs Looking to Innovate20:55 - Sam's Vision for the Future of Frostfire23:00 - The Importance of Community Collaboration

Jimmy McKay sits down with MC Cummings, a strength and conditioning coach and neurocognitive training expert, to dive deep into the groundbreaking potential of BlazePod technology. 00:00 – Intro to BlazePod & MC Cummings05:32 – The Competitive Edge in Therapy: Motivation Through Tech12:15 – Improving Cognitive Agility in Physical Therapy17:55 – Application in Geriatric and Pediatric Patients25:30 – Future Technology: Integrating Data and BlazePod33:08 – Practical Examples & Use Cases41:36 – The ROI of BlazePod in ClinicsDiscover how BlazePod is transforming physical therapy, sports performance, and neurocognitive training through reaction-based drills that improve focus, coordination, and patient outcomes. We discuss applications for geriatric and pediatric populations, the evolution of tech tools in physical therapy, and the future of BlazePod's integration into standardized return-to-play protocols.Key Discussion Points:[00:01:15] Introduction to BlazePod Technology in Therapy[00:10:45] Competitive & Motivational Aspects of Reaction Training[00:17:30] Using BlazePod in Geriatric and Pediatric Settings[00:27:15] Future Innovations & Data-Driven PT with BlazePod[00:37:05] Real-World Success Stories & ApplicationsAbout the Guest:MC Cummings shares insights from his years as a coach and tech enthusiast, explaining how BlazePod is changing how therapists and trainers engage clients and measure outcomes.Connect with Us:Don't miss out on our future episodes! Subscribe and follow for more cutting-edge discussions in physical therapy and performance coaching.Keywords: 

Jimmy McKay and Tony Maritato dive deep into one of the biggest challenges facing physical therapy clinics in 2024 — hiring and retaining top Physical Therapy talent. 00:00 – Introduction: Tackling the PT Staffing Crisis02:35 – The Current PT Job Vacancy Rate: 10% and Rising05:58 – Creative Referral Programs: Avengers Assemble Strategy09:45 – Leveraging Non-Licensed Staff and Telehealth for Efficiency15:29 – Flexibility and Profit-Sharing: Long-Term Retention Strategies19:45 – Using Social Media for Recruitment and Branding23:00 – Bonus Tips: In-House Mentorship & CEU Programs26:45 – Final Thoughts: Adapt or Get Left BehindBacked by fresh research from the American Physical Therapy Association, Jimmy and Tony outline practical and innovative strategies to help clinic owners not only fill positions but also keep their therapists happy and motivated.From creative referral programs and profit-sharing models to exploring non-licensed staff and telehealth solutions, these ideas are designed to revolutionize your hiring and retention process. If you're a clinic owner or manager looking to overcome staffing shortages and build a stronger, more profitable clinic, this episode is for you!Key Points Discussed:The current PT job vacancy rate and its impact on clinics.Creative referral bonuses to incentivize staff and bring in top talent.Delegating tasks to non-licensed staff and leveraging telehealth to reduce workload.The importance of flexibility and profit-sharing models to retain therapists.Using social media and content creation to boost your clinic's brand and recruit the best.Special Guests:Tony Maritato, PT, Business CoachJimmy McKay, PT, DPT, Host of PT PintcastTarget Audience:Physical therapy clinic owners, PT professionals, healthcare recruiters, and business managers in the healthcare field.

This is the future of physical therapy practice management and how owners can adapt to declining reimbursements. 0:00 - Introduction and episode overview4:32 - Declining insurance reimbursements and opportunities for growth10:15 - Strategies for blending in-network contracts with cash-pay services18:45 - Megan Brown's success with Pilates and community building24:30 - How physical therapists can create additional revenue streams30:45 - Using AI and automation in physical therapy practices38:50 - Case studies: Successful integration of wellness programs45:10 - Treating PT practice like a business: What you need to know52:12 - Final thoughts: The future of PT and value-based care59:30 - Parting shots and what's next for physical therapyJoined by Dave Kittle and Tony Maritato, Jimmy McKay explores ways to leverage both in-network insurance contracts and cash-pay services to maintain profitability in an evolving healthcare landscape. Learn how successful practice owners are blending modalities, offering cash-pay services, and using AI to streamline operations.Key Discussion Points:Strategies to supplement insurance reimbursements with cash-pay services like Pilates and wellness programs.How to think like a business owner while staying true to the principles of physical therapy.Practical examples of successful business models blending PT with additional revenue streams.The role of AI and technology in the future of physical therapy practices.Special Guest:Dave Kittle, PT, DPT, founder of Concierge Pain ReliefTony Maritato, PT, owner of Total Therapy Solutions

Innovative hiring strategies for physical therapy clinics, exploring how to attract, interview, and secure top-tier physical therapists. Jimmy McKay, alongside industry leaders, shares creative approaches to identify motivated candidates, avoid common hiring pitfalls, and enhance your recruitment process. 00:00 – Introduction: The Challenge of Hiring in PT Clinics03:45 – Unconventional Interview Techniques That Work12:30 – The Power of First Impressions in the Hiring Process21:15 – Should You Offer APTA Memberships as a Job Perk?30:50 – Real-life Examples: How Front Desk Conversations Impact Hiring40:18 – Streamlining Your Recruitment Process with FAQs50:35 – Creative Easter Eggs to Ensure Candidate Engagement58:00 – Final Thoughts: Standing Out in a Competitive Job MarketThey discuss real-life examples, including the power of unconventional interview tactics and leveraging APTA memberships as part of compensation packages. Whether you're a clinic owner struggling with staffing or a practice manager seeking to optimize your recruitment pipeline, this conversation offers valuable insights to help you thrive in a competitive market.Key Points Discussed:How creative interview techniques can reveal true candidate motivation and fit.The pros and cons of offering paid APTA memberships and other value-add perks.Streamlining the hiring process with FAQs, phone interviews, and Easter eggs.Real-life examples of hiring tactics from the radio industry and multi-site clinics.The importance of aligning recruitment efforts with long-term business goals.

Jimmy McKay, Tony Maritato, and Dave Kittle dive deep into groundbreaking business models for physical therapy practices. We discuss how integrating innovative tools like Shockwave Therapy can enhance both patient outcomes and clinic profitability. Learn how to transform your practice, attract top talent, and build long-term relationships with patients.00:00 - Intro and Episode Overview01:34 - Why Specialization Matters04:15 - Investing in Quality: Buy Once, Cry Once07:45 - Shockwave Therapy for Adhesive Capsulitis12:30 - Creating a Program for Non-Responsive Shoulders17:40 - How to Keep Patients Coming Back21:55 - Building Long-Term Practice Value27:20 - Using Technology for Recruitment30:00 - Monetizing Hardware to Grow Revenue35:50 - PT Innovation: Evolving or Falling Behind40:05 - Show vs. Tell: How to Attract Patients45:10 - Parting Shots and Key TakeawaysKey points covered:The evolving business models in physical therapy, focusing on patient outcomes and retention.Using specialized tools like Shockwave Therapy to treat conditions like adhesive capsulitis in just one session.Why investing in quality and patient satisfaction is crucial for long-term success.Building a practice that can thrive without constant owner presence, increasing resale value.How niche specialization can lead to significant business growth and recruitment opportunities.Special Guests:Tony Maritato, Physical Therapist & Business InnovatorDave Kittle, PT, Business Coach & Clinic OwnerTarget Audience:Physical therapists, clinic owners, healthcare entrepreneurs, and medical professionals looking to innovate their practice and patient care.

In this episode, Jimmy McKay, PT, DPT, dives into the intersection of physical therapy and technology with a focus on AI-driven EMRs and their impact on PT clinics. Joined by Dave Kittle and Tony Maritato, the discussion highlights the benefits and challenges of adopting AI scribes, upgrading electronic medical records (EMR), and evolving business models in the PT space.The team shares their experiences from the Private Practice Section (PPS) conference, including key takeaways about practice growth, tech-driven efficiencies, and the future of patient care. Whether you're a clinic owner, PT business professional, or a therapist exploring tech solutions, this episode is packed with insights that can help you innovate and thrive.Key Points Discussed:The role of AI scribes in PT clinics and how EMR companies are adapting.Why integrating old tech into new platforms is limiting, and what PT owners can do about it.Marketing strategies from PPS to increase clinic visibility and patient engagement.The evolving expectations of patients and how to offer premium services in competitive markets.Tips on recruiting therapists and expanding your clinic with new tech and smart hiring.Special Guests:Dave Kittle, PT – Clinic owner and tech enthusiast.Tony Maritato, PT – Private practice expert and business strategist.

In this episode of PT Pintcast, Jimmy McKay talks with Nick Patel from APTQI (Alliance for Physical Therapy Quality and Innovation) about the critical role physical therapists play in preventing falls among older adults. Falls are the leading cause of injury, death, and healthcare costs for people over 65, but the SAFE Act could change that. Nick dives deep into the challenges faced by PTs, how the bill aims to address them, and what therapists can do to take action. Tune in to learn more about fall prevention, the importance of advocacy, and why PTs are essential to solving this growing healthcare crisis.Key Takeaways:The alarming statistics on falls in older adults.The SAFE Act and how it supports PTs in fall prevention.How PTs can advocate for change and help reduce fall risks for their patients.Listen in to discover how PTs can be at the forefront of fall prevention, improve patient outcomes, and protect the profession from future cuts. Learn how to take action and support the SAFE Act today.

Jimmy McKay welcomes back Larry Benz, PT, DPT, OCS, MBA, FAPTA, to discuss the pressing issues in the physical therapy profession today. From workforce development challenges to cultural shifts in clinical care, Larry offers deep insights into the productivity crisis and how therapists can regain control in 2024. Find Larry's Blog Posts that inspired this episode here: AllThingsPhysicalTherapy00:00 - Introduction & Welcome Back Larry Benz02:00 - Why Larry Started Writing More08:30 - Productivity Comparisons: PTs vs. Physicians13:50 - Challenges in PT Workforce Development19:00 - Solutions for PT Productivity & Cultural Change24:20 - Regulatory Barriers & Payer Restrictions in PT31:00 - The Future of Physical Therapy: Culture & Technology36:45 - Final Thoughts & Encouragement for CliniciansDiscover the potential of AI, the role of middle management, and how cultural and systemic changes can shape the future of physical therapy. Tune in for a thought-provoking conversation that touches on everything from CPT code constraints to the economics of PT practice. Don't miss this essential discussion for any PT professional!Timestamps:

Jimmy McKay and co-host Dave Kittle dive deep into the realities of hiring in physical therapy and the importance of transparency. 00:00 - Introduction & Overview02:35 - The Importance of Salary Transparency in Job Listings09:12 - The Reality Behind High Salaries and Long Hours15:45 - Hiring the Right Fit: Quality Over Quantity22:30 - Using Military Strategies in PT Hiring: Commitment vs Applications31:20 - Communication Tactics: Over-Communicating with Your Team38:00 - Tony Hsieh's Zappos Example: Filtering for Commitment47:50 - Parting ShotsThey discuss how practice owners can attract the right therapists, the challenges of managing employee expectations, and the value of honest job descriptions. They explore salary transparency, over-communication with your team, and strategies to ensure you're not just filling a role but finding the best fit.Key topics covered:The reality behind high salaries and long hours in physical therapy.Why transparent job descriptions lead to better hires.The importance of over-communicating with your team to foster engagement and retention.How the military and companies like Zappos create commitment-driven cultures.Practical steps to filter out uncommitted candidates during the hiring process.Special Guest: None in this episodeTarget Audience: Physical therapy clinic owners, practice managers, and therapists looking to optimize their hiring process and team management.

In this episode of PT Pintcast, host Jimmy McKay, DPT, dives into a deep discussion with an expert panel of physical therapists LIVE from Nazarath College who are forging their own paths as entrepreneurs in the PT industry. Joined by Brenda Gajowski, Bryan Guzski, Derek Hagen, Russ Manalastas, and Michael Huson from Nazareth College, they explore what it takes to succeed in private practice, from self-reflection and personal growth to overcoming burnout and embracing new opportunities.If you're a PT looking to build or scale your own practice, this conversation will inspire and guide you on your journey. Learn how to leverage your strengths, build lasting partnerships, and market yourself effectively in a competitive healthcare environment.Key Points Discussed:How self-reflection can drive your success as a PT entrepreneurAvoiding burnout and creating a work-life balance that works for youBuilding strong partnerships and collaborations to scale your businessThe power of saying yes to unexpected opportunities to grow your practiceHow to effectively sell your value as a healthcare providerWhether you're just starting out or looking to take your practice to the next level, this episode is packed with actionable insights to help you thrive.

Jimmy McKay is joined by special guests from Athelas to explore the groundbreaking role of artificial intelligence (AI) in transforming physical therapy practices. Learn how Athelas' AI-powered tools are driving higher efficiency, reducing burnout, improving denial management, and increasing revenue for clinics across the country. Discover how clinics can leverage AI to streamline operations, improve patient care, and adapt to the fast-evolving healthcare landscape. Plus, insights on how AI is helping clinics enhance patient satisfaction by automating routine tasks and giving providers more time for personal touch care.Key Points Discussed:The role of AI in improving clinic efficiency, including AI-driven billing and denial management.Real-time data analytics and how it helps clinics make better business decisions.How AI-driven documentation reduces clinician burnout and improves patient care.The impact of AI on revenue growth, including cleaner claims and faster payments.How adopting AI technology can be a competitive advantage for physical therapy clinics.Target Audience: Physical therapy professionals, clinic owners, healthcare administrators, and anyone interested in the integration of AI into healthcare practices.

Jimmy McKay sits down with Jay Dicharry, renowned physical therapist and inventor of the MOBO Board. Jay shares his journey from identifying a critical gap in foot and ankle rehab to designing a product that's now used by elite athletes and clinicians alike. Discover how the MOBO Board went from concept to creation, the challenges faced during development, and the importance of producing a product that genuinely solves a problem. Whether you're a physical therapist or entrepreneur, Jay's insights on scaling, product iteration, and staying lean will inspire you to take the plunge on your next big idea.Timestamps:00:00 - Introduction03:20 - Identifying the problem: The birth of the MOBO Board06:15 - Prototyping and early development08:40 - Why good products don't need flashy marketing12:15 - Challenges of scaling a physical product16:00 - The importance of a lean business model19:30 - Learning from customer feedback and product iterations22:50 - How MOBO Board impacts clinicians and athletes26:45 - Tips for physical therapists wanting to create their own product30:15 - The future of foot and ankle rehab