Podcast appearances and mentions of jimmy mckay

Would you become a physical therapist again?That question sits underneath this episode of PT Breakfast Club with Jimmy McKay, Tony Maritato, and Dave Kittle.The conversation starts with physical therapy burnout. Tony reacts to a survey suggesting nearly half of PTs report burnout, and the crew debates what burnout actually means. Is it exhaustion? Cynicism? Reduced effectiveness? Or has the word become a catch-all for low pay, paperwork, bad bosses, student loans, long hours, and the general sensation that work has become a haunted spreadsheet?Jimmy shares a LinkedIn poll asking what clinicians really mean when they say they want fewer patients. Do they want more time with each patient? A buffer between visits? Both? Or do they simply want less work?Dave talks about hiring clinicians for a concierge/cash-pay model and why he wants people who may want a better model, but are not publicly torching their current employer or profession online.Then the conversation turns to the big career question: would Tony and Dave become PTs again? Would they recommend physical therapy to their kids? The answer is complicated. PT can still be a great career, but only if clinicians understand the game they are actually entering.The back half of the episode shifts into social media and clinic growth. Tony explains how he is using Meta AI, ChatGPT, and Gemini to analyze his Facebook content, where he generated massive reach and meaningful revenue from simple posts. Jimmy connects it to his talk with Colorado PT students: don't create “social media.” Create media that is social.The takeaway:Attention leads to trust. Trust leads to action.In This EpisodePrior authorization as an escape room from hellWhat burnout actually meansWhy being tired is not always burnoutCan burned-out clinicians still deliver great care?What PTs really want when they ask for fewer patientsWhy some clinicians want better while others just want lessHiring for concierge and cash-pay PTWould Tony and Dave become PTs again?Whether PT is still a good careerWhat students should know about market forcesAI-assisted social media analysisWhy simple posts can outperform polished contentHow comments become communityWhy clinics should stop overthinking content creationAttention → trust → actionPull Quotes“Prior Authorization Escape Room: nobody has escaped yet.”“Burnout has become the catch-all for ‘work sucks.'”“Patients stop becoming Mrs. Smith and start becoming the ten o'clock.”“When you say you want fewer patients, what are you actually asking for?”“You don't want the person looking for your job opportunity to fix their life.”“Know the game before choosing the career.”“Don't create social media. Create media that is social.”“People love to talk about themselves.”“Attention leads to trust. Trust leads to action.”“Don't spend a dollar on anything until you do 100 repetitions.”“If you're staying the same, you're left behind.”

This episode of PT Breakfast Club starts with a simple question:What should an EMR actually do?Tony Maritato and Jimmy McKay discuss the divide between the clinical and administrative sides of EMRs, why AI should be more than ambient documentation, and how the future of physical therapy technology should make clinicians better instead of turning them into data-entry horses with name badges.Jimmy introduces the idea of the centaur vs reverse centaur: good technology combines human reasoning with machine horsepower. Bad technology makes the human serve the machine.From there, the conversation expands into wearable data, RTM, patient apps, Peloton, video games, hospitality, software, and why PT may need to steal ideas from outside healthcare to build something patients and clinicians actually want to use.The crew also talks about Sean Pastuch and Active Life, the space between physical therapy and fitness, trainers “stepping on toes,” UnitedHealthcare reimbursement, the reality of $60 visits, price anchoring, and why Dick's Sporting Goods may have a better patient engagement lesson than most healthcare conferences.The final message:Understand what game you're playing.In This EpisodeWhat EMRs should do in an AI worldWhy clinical and administrative workflows are two sides of the same coinThe “centaur vs reverse centaur” model for AI and cliniciansWhy wearable data needs synthesis, not just captureWhy RTM often feels like homeworkWhat PT can learn from video games, Peloton, software, and hotelsWhy Active Life found the space between PT and fitnessScope creep, trainers, and PT defensivenessThe UnitedHealthcare $60 visit problemWhy some clinics can make low reimbursement work and others can'tPrice anchoring and the PACE BIKES shoe exampleWhat clinics can learn from Dick's Sporting GoodsWhy attention leads to trust and trust leads to actionPull Quotes“The EMR should work for me. I shouldn't work for the EMR.”“We want to be centaurs, not reverse centaurs.”“We don't need more data. We need useful data at the moment of care.”“RTM fails when it feels like homework.”“We keep trying to make the EMR incrementally suck less.”“The answer is not coming from inside healthcare.”“Are you mad they're doing it, or are you mad they're doing it better than you?”“Attention leads to trust. Trust leads to action.”“Understand what game you're playing.”

Today on PT Breakfast Club, we're talking physical therapy business, cash PT positioning, fall recovery, and the uncomfortable question: are trainers reaching patients better than physical therapists?Jimmy McKay, Tony Meritato, and Dave Kittle dig into whether PTs are defending the wrong thing: the license, the title, the visit, the referral, the insurance model, or the certification.The conversation starts with concierge/activity-based PT, including the idea of a physical therapist joining an older adult on the golf course to help them safely return to something they love. Then Tony brings up an Instagram trainer teaching older adults fall recovery and big movement strategies. Is that physical therapy? Occupational therapy? Personal training? Practicing without a license? Or just useful?From there, the crew gets into cash-based physical therapy, premium patient experience, why “1-on-1 care” is not enough as a value proposition, and how concierge PT can position itself around fewer handoffs, less confusion, and more continuity.Plus: Tony explains why he sells an experience instead of physical therapy, Dave shares early results from his direct mail/postcard campaign, and Jimmy closes with the bigger lesson: understand what game you're playing.In this episode:• Concierge golf PT and activity-based care• Trainer-led fall recovery and the PT license debate• Cash PT vs insurance-based PT positioning• Patient experience, handoffs, and continuity• Why small clinics can create magic• Direct mail, postcards, and analog marketing• Understanding the game you're actually playingChapters:00:00 PT Breakfast Club intro00:56 Concierge golf PT and activity-based care03:52 How to price premium PT experiences10:52 Trainer-led fall recovery: PT, OT, or just useful?14:29 Is the PT license really the moat?17:45 Are trainers doing it better?18:04 Uber, Airbnb, and PT disruption21:30 Why cash PT needs better positioning24:44 You're buying fewer handoffs30:08 “I don't sell physical therapy. I sell an experience.”31:40 Why small clinics can create magic33:52 Hiring the right PT for premium care42:55 Dave's postcard campaign results49:01 Is analog marketing coming back?53:37 Understand what game you're playingFollow:Tony Meritato: Total Therapy SolutionDave Kittle: Concierge Pain Relief / The Dave Kittle ShowJimmy McKay: PT PintcastThis livestream is for conversation and entertainment only, not medical, legal, billing, or business advice.#PhysicalTherapy #PTBusiness #CashPT

Being medically cleared does not always mean someone feels capable of returning to the life they actually want.In this episode of PT Pintcast, Jimmy McKay sits down with Dr. Sean Pastuch, founder of Active Life and author of Live More, Hurt Less, to explore the “messy middle” between physical therapy and fitness.A patient may be able to work, drive, sleep, and complete every activity of daily living. But can they run competitively? Lift heavy weights? Play with their children? Trust their body again?Sean argues that temporary restrictions can quietly become permanent beliefs. A diagnosis may provide relief and clarity, but without the right conversation, it can also become an identity and a permission slip to live smaller.Jimmy and Sean discuss:• The difference between being cleared and being capable• Why discharge is not always the end of recovery• How healthcare language can unintentionally make people feel fragile• Why chronic pain has physical, psychological, and social dimensions• How PTs can find fitness professionals they trust• Why patients need to clearly communicate the life they want to return to• The problem with telling someone their pain is “all in their head”• How PTs and fitness coaches can collaborate without competing• Why Sean believes people are both the cause and solution to many of their problems• The ideas behind Sean's book, Live More, Hurt LessABOUT SEAN PASTUCHDr. Sean Pastuch has spent more than two decades working at the intersection of healthcare and fitness. He began his career as a personal trainer, became a clinician, founded Active Life, and built his work around helping people move from medically cleared to genuinely capable.CONNECT WITH SEANWebsite: https://www.drseanpastuch.comInstagram: https://www.instagram.com/drseanpastuchLinkedIn: https://www.linkedin.com/in/sean-pastuch-02ba88109Learn more about Active Life professionals and the coach network discussed in the episode at ActiveLifeProfessional.com.Find Live More, Hurt Less through Sean's website or wherever books are sold.ABOUT PT PINTCASTPT Pintcast is where smart people in healthcare come to make noise. Hosted by Jimmy McKay, PT, DPT, the show delivers conversations, not presentations, about the people, ideas, and uncomfortable questions shaping physical therapy.Follow PT Pintcast and share this episode with a physical therapist, coach, or healthcare professional who works with people trying to return to the activities that make life feel like theirs.

On this episode of PT Breakfast Club, Jimmy McKay, Tony Maritato, and Dave Kittle unpack one of the profession's loudest conversations: burnout.But instead of stopping at “PTs are burned out,” they push into the more useful question: what are clinicians actually asking for when they say they want fewer patients?More time? A buffer between visits? Better systems? Less emotional carryover? A job that matches the version of the profession they thought they were entering?The crew also asks the dangerous dinner-party question: would you become a PT again? Tony and Dave both say yes, but with caveats. They'd understand market forces sooner, think differently about ownership, and build earlier.In the second half, the conversation pivots to social media, AI, and clinic growth. Tony shares how he's using Meta AI, ChatGPT, and Gemini to analyze what is actually working across his content. Dave explains how TikTok is already creating real patient conversations for Concierge Pain Relief. Jimmy ties it together with a lesson from his talk to PT students in Colorado:Attention leads to trust. Trust leads to action.And the big takeaway for clinics?Stop trying to create “social media.”Create media that is social.Big IdeasBurnout needs a clearer definition before PT can solve it.“Fewer patients” may actually mean more time, recovery, documentation space, or emotional reset.Better pay might help, but it does not automatically fix workplace dissatisfaction.PT students are still fired up about the profession, and that matters.Future clinicians need to understand market forces, not just anatomy and interventions.Social media is not just marketing fluff. It is attention, trust, and patient behavior.Clinics should stop overproducing and start documenting real moments.AI can help clinicians and clinic owners understand what their audience is telling them.The FITT-VP principle works for exercise, communication, business, and content.Best Line“Don't try to create social media. Try to create media that is social.”

Physical therapists spend years learning how to help people—but almost no time learning how to reach them.Jimmy McKay is joined by Tony Maritato and Dave Kittle to unpack what actually works on social media for physical therapists, clinic owners and students. Tony shares how simple Facebook posts generated more than a million views and approximately $2,000 in ad revenue over 28 days. Dave explains how clinicians can turn their online presence into local patients, professional leverage and a stronger career.The crew also debates whether creators should optimize for algorithms, audiences or actual business results—and why polished production may be less effective than simply pulling out your phone and hitting record.This episode covers:Why PT students should build a personal brand before graduationHow simple clinical content can outperform polished videosThe rise of micro-influencers and performance-based clippingWhy reach and relevance are differentFacebook monetization versus selling services directlyHow content can help clinicians attract patients and negotiate raisesWhy communication may become one of a clinician's most valuable skillsFeaturing Tony Maritato, Dave Kittle and Jimmy McKay.

This week on PT Breakfast Club, Jimmy McKay and Dave Kittle start with a simple patient text exchange and end up inside one of the biggest problems in physical therapy:Expectation rarely matches reality.Dave shares how he responds when a prospective patient asks whether his clinic is in-network or out-of-network. Instead of dodging the question or pushing the sale, he explains the difference between choosing the lowest-cost option and choosing a higher-touch model.That opens the door to a larger conversation about why patients often disappear after visit three.Is it really because patients do not care?Is it because they will not do their home exercises?Or is the experience inconsistent enough that leaving is actually a rational consumer response?Jimmy and Dave talk about the in-network volume model, cash-pay customer acquisition costs, personal training, patient switching, the third-place concept, Equinox, Planet Fitness, Starbucks, Ironman, APTA, payment advocacy, and whether physical therapy can ever become more than a series of appointments.The episode closes with a practical reminder: the easiest growth lever is not always finding new patients. Sometimes it is serving the people who already trust you at a much higher level.In this episodeHow to respond when patients ask about in-network vs out-of-network careWhy cash practices need to explain the tradeoff, not just the priceWhy visit 3 drop-off may be an experience design problemHow inconsistent therapist switching damages trustWhat PT can learn from personal trainingWhy volume-based models create predictable consequencesThe role of customer acquisition cost in patient retentionWhat physical therapy can learn from Equinox and Planet FitnessWhy community-first businesses winWhy a package is not the same thing as a membershipWhat APTA can and cannot realistically solveWhy retention and relationship may be the most underused growth strategyBest quote“If you launched a video game where 70% of the people played it three times and never played again, would you blame the player? No. You'd blame the game.”

This week on PT Breakfast Club, Tony Maritato, Dave Kittle, and Jimmy McKay look at a real physical therapy Instagram ad and ask a simple question:Would this actually make someone take action?The answer leads to a bigger conversation about physical therapy marketing, cluttered ads, weak offers, fake scarcity, AI-generated creative, trendjacking, TikTok Shop, LinkedIn recruiting, and how clinics can earn attention without looking like everyone else.The crew talks about why “free physical therapy” may not be the irresistible offer some clinics think it is, why too many visuals and calls-to-action can make an ad feel cheap, and why AI can help create marketing but still needs a human being to check whether the final product makes sense.They also get into Dave's orange square LinkedIn post, Tony's AI-generated Home Depot knee replacement image, and whether viral content is worth anything if it does not connect back to revenue.The big takeaway:You cannot interrupt a pattern if you do not have a pattern.In this episodeWhy many PT ads feel cluttered or cheapThe problem with “free PT” as a marketing hookWhy scarcity needs to feel realHow AI-generated ads can fail without human reviewWhat PTs can learn from trendjacking and meme cultureWhy attention only matters if it connects to a business goalHow TikTok Shop could become an opportunity for PT creatorsWhy Dave's orange square LinkedIn post workedHow clinic owners can create better behind-the-scenes contentWhy clear beats clever, and clear definitely beats clutterBest quote“You can't interrupt a pattern if you don't have a pattern.”

Physical therapists keep saying they provide value — but then many clinics hand patients a confusing menu of visits, rates, packages, discounts, weekday pricing, weekend pricing, and “per visit” math.That confusion may be costing you patients.In this episode of PT Breakfast Club, Tony Meritato, Dave Kittle, and Jimmy McKay break down a real cash pay physical therapy pricing problem and ask a bigger question:Are physical therapists selling the wrong thing?Patients are not really buying “visits.”They are buying relief, confidence, access, trust, and a clear plan to get back to the life they want.This conversation covers cash based physical therapy, private practice pricing, price anchoring, simplifying your offer, patient decision-making, and why “confuse me, lose me” might be one of the most important marketing lessons for any physical therapy business.We also talk about AI coaching, business coaching, babysitter economics, roof replacement psychology, pharma advertising, digital physical therapy platforms, and why PTs need to stop talking themselves out of money.In this episode:00:00 PT Breakfast Club opens00:30 Tony's accidental weight-loss strategy03:00 Using AI for running, fitness, and accountability07:30 AI vs human coaching12:45 Dave's cash pay PT pricing card14:30 Why too many numbers confuse patients17:40 If price is the biggest thing, you compete on price18:40 Price anchoring and why it works21:15 Should PTs sell visits, appointments, or outcomes?24:30 The simple buying journey: call, evaluation, plan of care29:30 What cash pay physical therapists are charging36:15 Babysitter pricing as a value lesson44:30 Buying back time and unlocking value47:00 What PT can learn from pharma and insurance ads49:30 Selling hope instead of visits58:00 Sword, Kaia, and where PT investment is going01:00:15 Parting shotsHosts:Tony MaritatoDave KittleJimmy McKay

In this episode of PT Breakfast Club, Jimmy McKay, Tony Maritato, and Dave Kittle look outside healthcare to ask a practical clinic question: what are other industries doing to create demand, loyalty, and repeat behavior that physical therapy keeps ignoring?The conversation starts with Amazon Prime Day and the idea that the event matters more than the discount. From there, the group talks about how PT clinics could use reactivation campaigns, memberships, bundled services, and community-based models to keep patients engaged beyond a single episode of care.Key insights from the episode:• Prime Day is not just about discounts. It is about creating an event people plan around.• PT clinics can use the same thinking for return-to-run weeks, reactivation campaigns, product education, or seasonal service bundles.• Membership models work because they create belonging, not just access.• Clinic community can become a real differentiator when hospitals and larger systems compete on network control.• Patients may come for PT, but they stay for trust, social connection, and a familiar place where they feel known.• The profession may need to think differently about hiring, including second-career professionals who bring life experience and patient connection.• Healthcare often fails to bundle services in a way that makes the next step obvious for patients.Why this matters for PTs and clinic owners:If your clinic only thinks in terms of visits, referrals, and discharge plans, you may miss the bigger business opportunity. Patients need care, but they also respond to timing, community, convenience, and clear offers. The clinics that understand that may be better positioned to retain patients and build long-term value.GUEST LINKSTony MaritatoYouTube: Total Therapy SolutionDave KittleWebsite: https://conciergepainrelief.comYouTube: The Dave Kittle ShowJimmy McKayYouTube: PT PintcastSPONSORSSaRA Healthhttps://sarahealth.comEMPOWER EMRhttps://empoweremr.comU.S. Physical Therapyhttps://usph.comSUBSCRIBE & FOLLOWApple Podcastshttps://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325Spotifyhttps://open.spotify.com/show/3LmMUT64yrUc2iGo9EmafcYouTubehttps://www.youtube.com/@PTPintcastLinkedInhttps://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/Instagramhttps://www.instagram.com/ptpintcastX / Twitterhttps://x.com/PTPintcastWebsitehttps://www.ptpintcast.com/

This episode of PT Breakfast Club is a practical conversation about value, access, content, and revenue in physical therapy. Jimmy McKay, Tony Maritato, and Dave Kittle start with a wild sports pricing example, then bring the conversation back to the clinic: why do PTs struggle to charge for expertise when other industries clearly understand premium access?The group digs into insurance reimbursement, cash-pay models, YouTube memberships, creator burnout, and why patient education content may become a serious business asset for PTs and clinic owners.Key Insights• People pay for access, status, trust, and simplicity. PTs need to understand which of those they are actually offering.• Billing codes can train clinicians to think in units instead of outcomes, expertise, and value.• Premium PT care and broad access are not opposites. A clinician can charge more for high-touch care while also creating lower-cost education through content, memberships, and video libraries.• YouTube memberships may be a practical way for PTs to build education-based revenue without building a custom app.• The biggest content barrier for many PTs is not editing, gear, or planning. It is confidence, consistency, and fear of being judged.• A shared rehab creator network or launchpad could help PTs, OTs, and SLPs build audiences faster than working alone.• Corporate content often fails when it feels like an ad too early. Trust has to come before the close.Why This Matters For PTs And Clinic OwnersClinic owners are under pressure from reimbursement, staffing, burnout, and rising patient expectations. This episode pushes the profession to think beyond the visit-based model and ask: what else can expert clinicians build with their knowledge?For individual PTs, the message is simple: your expertise can create value outside the treatment room, but only if you are willing to publish, test, learn, and keep going.Hosts / GuestsJimmy McKayPT PintcastTony MaritatoTotal Therapy Solution - Physical Therapyhttps://www.youtube.com/c/TotalTherapySolutionDave KittleThe Dave Kittle Showhttps://www.youtube.com/@thedavekittleshowSponsorsSaRA Healthhttps://sarahealth.comEMPOWER EMRhttps://empoweremr.comU.S. Physical Therapyhttps://usph.comSubscribe & FollowApple Podcastshttps://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325Spotifyhttps://open.spotify.com/show/3LmMUT64yrUc2iGo9EmafcYouTubehttps://www.youtube.com/@PTPintcastLinkedInhttps://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/Instagramhttps://www.instagram.com/ptpintcastX / Twitterhttps://x.com/PTPintcastWebsitehttps://www.ptpintcast.com/

This episode is a practical clinic-owner conversation about marketing that actually has a job to do.Jimmy McKay, Dave Kittle, and Tony Maritato talk through content creation, direct mail, therapist branding, anonymous posts, AI comments, and why PT clinic owners need to understand the game they are playing before spending money or time.Key insights from the discussion:• Content should attract something specific: patients, referral partners, or staff.• Local positioning matters more than generic posting.• Direct mail can work when clinic owners commit to testing over months, not days.• A new therapist can become a visible local authority if the clinic builds content around them.• Seasonality affects some PT clinics heavily, especially in markets with snowbirds or summer travel.• Anonymous posting and AI comments may create noise, but they rarely build trust.• Showing real clinic interactions can help other PTs learn and give patients a clearer sense of the experience.Why this matters for busy PTs and clinic owners:Most clinics do not have a content problem. They have a positioning problem. This episode shows how to connect marketing activity to real business goals: booked evaluations, stronger staff visibility, better local awareness, and more trust before the first patient visit.GUEST LINKSDave Kittle  https://conciergepainrelief.com  YouTube: The Dave Kittle ShowTony Maritato  YouTube: Total Therapy SolutionJimmy McKay  YouTube: PT PintcastSPONSORSSaRA Health  https://sarahealth.comEMPOWER EMR  https://empoweremr.comU.S. Physical Therapy  https://usph.comSUBSCRIBE & FOLLOWApple Podcasts  https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325Spotify  https://open.spotify.com/show/3LmMUT64yrUc2iGo9EmafcYouTube  https://www.youtube.com/@PTPintcastLinkedIn  https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/Instagram  https://www.instagram.com/ptpintcastX / Twitter  https://x.com/PTPintcastWebsite  https://www.ptpintcast.com/

Most episodes, Jimmy McKay is the one asking the questions. Not this time.In this episode, Amit Gagliani flips the script and turns the mic on the host himself — using AI-generated questions to dig into the story Jimmy rarely tells. You'll hear how a morning announcement in sixth grade led to running a rock radio station, interning at K-Rock (yes, Howard Stern's station), and eventually walking away from the dream job he'd had since he was 11 years old.Then: why he almost went to law school, spent a year in business school, and finally found physical therapy through a triathlete friend on a bike ride.Plus — what radio actually taught Jimmy about healthcare communication, why the PT profession's biggest problem has completely shifted in the last decade, and the one thing he says every clinic owner needs to stop saying on their website.If you've ever wondered who Jimmy McKay is when he's not the one holding the mic — this is it.Topics covered:Rock radio to PT: the iPhone moment that changed everything (2008)Interning at WXRK / K-Rock in New YorkWhat PT school looked like at 28, surrounded by 21-year-olds"Accidentally" starting the PT PodcastThe $125K CSM fundraiser — and why no one stole the ideaWhy talent retention has replaced patient acquisition as PT's #1 challengeThe PASO framework and why "mentorship" on your website means nothing"I make suggestions. You make decisions." — and what that really means in the clinic

Most clinicians are trained to treat patients — not lead teams.So when a physical therapist suddenly becomes a supervisor, director, or clinic leader, it's common to feel unprepared. That feeling often shows up as imposter syndrome.In this episode of PT Pintcast, Jimmy McKay talks with speech-language pathologist and leadership coach Katie Holterman about why imposter syndrome is so common in healthcare and what clinicians can do when it shows up.They break down how leadership roles appear suddenly in clinical careers, how imposter syndrome affects decision-making inside clinics, and practical ways PTs can build confidence while leading teams.If you've ever sat quietly in a leadership meeting wondering if you belong there — this episode is for you.Key Insights• Why clinicians often become leaders without leadership training• The five profiles of imposter syndrome in healthcare professionals• How imposter syndrome causes decision paralysis in clinics• Why asking questions actually increases perceived leadership authority• The “Actually Factually Good At” list for building leadership confidence• How shifting from “Do I belong here?” to “What problem am I here to solve?” changes leadership mindsetGuestKatie HoltermanSponsorsSaRA HealthRemote care platform helping clinics automate patient check-ins and meet RTM requirements.https://sarahealth.comEMPOWER EMRAn EMR built specifically for rehab workflows with faster documentation and cleaner operations.https://empoweremr.comU.S. Physical TherapyA national network supporting PT clinicians and clinic owners with mentorship and career development.https://usph.comSubscribe & FollowApple Podcastshttps://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325Spotifyhttps://open.spotify.com/show/3LmMUT64yrUc2iGo9EmafcYouTubehttps://www.youtube.com/@PTPintcastLinkedInhttps://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/Instagramhttps://www.instagram.com/ptpintcastX / Twitterhttps://x.com/PTPintcastWebsitehttps://www.ptpintcast.com/

In this episode, Jimmy McKay sits down with Tony Maritato and Dave Kittle to break down what actually works in physical therapy marketing today.The conversation cuts through the noise around content creation and focuses on what busy PTs and clinic owners need to know: how to get attention, build trust, and turn that into patients.Key Insights:• You don't need high-end production to get results—consistency wins• Most PTs fail at content because they never start• Content should be built for the audience, not the clinic• Social media is optional—but attention is not• If you won't do it, hire for it—but don't ignore itThis episode also explores emerging opportunities like live selling and how attention is increasingly tied to revenue in healthcare.GUEST LINKSTony Maritato — https://www.youtube.com/c/MedicareBillingDave Kittle — https://www.youtube.com/@thedavekittleshow/featuredSPONSORSSaRA Health — Remote care platform helping clinics generate revenue between visitsEMPOWER EMR — Faster documentation and better workflows for PT clinicsU.S. Physical Therapy — Career growth and clinic partnership supportSUBSCRIBE & FOLLOWApple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9EmafcYouTube: https://www.youtube.com/@PTPintcastLinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/Instagram: https://www.instagram.com/ptpintcastWebsite: https://www.ptpintcast.com/Twitter/X: https://x.com/PTPintcast

Most physical therapists know they should negotiate—but few feel confident doing it.In this episode, Jimmy McKay and Rebekah Griffith break down why negotiation feels uncomfortable in PT and how that hesitation impacts salary, contracts, and clinic growth.This isn't about becoming a “salesperson.” It's about communicating value clearly so you can get paid appropriately and build better professional relationships.Key Insights:• Negotiation isn't about you—it's about the impact you create• If you don't define scope first, price conversations fall apart• Most PTs start negotiating too late in the conversation• Asking better questions is more powerful than “selling”• Saying no is a critical business skill—not a failure• You need a clear “floor” before entering any negotiation• Every conversation is a negotiation for informationWhy This Matters to PTs & Clinic OwnersIf you can't negotiate:• You accept lower reimbursement• You underprice your services• You limit clinic growth• You burn out doing work that isn't alignedBetter negotiation = better business decisions and better patient outcomes.GUESTRebekah GriffithSPONSORSSaRA HealthHelping clinics increase revenue between visits with automated patient engagementhttps://sarahealth.comEMPOWER EMRFaster documentation, better workflows, built for PTshttps://empoweremr.comU.S. Physical TherapyClinician-led growth and career development opportunitieshttps://usph.com

Many clinicians feel tension between patient care and productivity targets. In reality, that tension often exists because clinicians were never taught how the business side of healthcare works.In this episode of PT Pintcast, Jimmy McKay talks with Katie Holterman about how clinics can bridge the gap between clinical excellence and operational performance.The discussion focuses on practical ways clinic leaders can introduce metrics without alienating clinicians — and how transparency, standardization, and communication help teams work toward the same goal.Key Insights From the Episode• Why clinicians often resist productivity metrics• The role of clinical guardrails in protecting care quality• Why every clinic needs clear performance metrics• How dashboards and scorecards improve clinician buy-in• The leadership mistake that causes teams to reject metrics• Why some clinical standardization actually improves autonomy• How value-based care is changing rehab expectationsPractical Takeaways for Clinic Owners• Explain metrics using clinical language, not just business terms• Show clinicians how documentation protects their license and revenue• Use scorecards to make performance expectations visible• Limit KPIs to the few metrics that truly matter• Connect metrics directly to patient outcomes and clinic sustainabilityWhen clinicians understand why the numbers matter, the conflict between business and care becomes alignment instead of tension.SponsorsSaRA HealthThe remote care platform helping clinics boost revenue through automated patient check-ins and RTM support.EMPOWER EMRAn EMR designed for rehab clinics with faster documentation and cleaner workflows.U.S. Physical TherapyA national network supporting clinic owners and clinicians with growth opportunities and leadership development.Subscribe & FollowApple Podcastshttps://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325Spotifyhttps://open.spotify.com/show/3LmMUT64yrUc2iGo9EmafcYouTubehttps://www.youtube.com/@PTPintcastLinkedInhttps://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/Instagramhttps://www.instagram.com/ptpintcastX / Twitterhttps://x.com/PTPintcastWebsitehttps://www.ptpintcast.com/

Physical therapy clinics don't struggle because they lack skill. They struggle because they lack attention.In this episode of PT Breakfast Club, Jimmy McKay and Tony Maritato explore how PT clinic owners can rethink marketing using lessons from unexpected places — viral videos, restaurant chains, and real-world business strategy.Instead of chasing trends or expensive advertising, the conversation focuses on creating authentic attention through simple ideas, repeatable content, and engaging storytelling.They also dig into leadership inside PT clinics — including how to hire the right people, how culture impacts performance, and why insecure leadership can quietly destroy organizations.The result is a practical conversation about how clinics can grow without complicated marketing systems.Key Topics DiscussedWhy one-star reviews can actually help credibilityThe marketing strategy behind Wendy's viral campaignsWhy authenticity beats polished marketingHow small clinics can win attention faster than large companiesTurning patients and staff into authentic content creatorsThe “content hackathon” strategy for clinicsWhy most physical therapists misunderstand marketingHiring people who take initiativeThe hidden cost of insecure leadershipGuest Links & ResourcesTony Maritato YouTube: Total Therapy SolutionsDave Kittle Website: ConciergePainRelief.com YouTube: The Dave Kittle ShowSponsorsSupport for PT Pintcast comes from:SaRA Health – AI-powered patient engagement for rehab practices EMPOWER EMR – Built for modern rehab clinics U.S. Physical Therapy

If you've worked inside a healthcare organization you've probably heard the question:“What's the EBITDA impact?”But what happens when a financial reporting metric slowly becomes the mission of the entire organization?In this conversation, Jimmy McKay and Larry Benz unpack: • What EBITDA actually measures • How "Adjusted EBITDA" becomes a fiction contest • Why chasing the metric can distort clinical care • The Soviet nail factory problem in healthcare • What a healthier dashboard for PT organizations should look likeLarry also explains the four pillars every physical therapy organization should measure instead of obsessing over EBITDA.If you lead a healthcare organization, this conversation will challenge how you think about metrics, culture, and what actually drives sustainable performance.Chapters 00:00 The phrase every healthcare leader hears 00:40 EBITDA explained simply 02:40 When the tool becomes the mission 03:20 The “Adjusted EBITDA fiction contest” 05:40 How metrics change behavior 07:40 Why clinicians are the real business 10:20 The Soviet nail factory story 13:30 What healthcare should measure instead 14:00 Larry's four pillar dashboard 18:00 Culture is the engine of EBITDA

Most physical therapy clinics approach marketing backwards.Instead of teaching and building trust, they try to promote services — and patients can see through it instantly.In this episode, Jimmy McKay, Dave Kittle, and Tony Maritato discuss what actually works when it comes to content and clinic growth.They break down how attention drives patient acquisition, why authenticity beats corporate messaging, and how clinics can build authority by consistently publishing valuable content.If you're trying to grow your practice without feeling like you're constantly selling, this conversation provides a practical framework.What You'll Learn• Why educational content builds trust faster than promotional content• How authenticity helps clinics stand out online• Why over-filtered marketing fails• The value of transparency with patient feedback and reviews• How attention compounds for long-term clinic growthGuest LinksDave Kittlehttps://conciergepainrelief.comDave Kittle YouTubehttps://youtube.com/@thedavekittleshowTony Maritatohttps://totaltherapysolutions.comTony Maritato YouTubehttps://youtube.com/@totaltherapysolutionsSponsorsSaRA Healthhttps://sarahealth.comEMPOWER EMRhttps://empoweremr.comU.S. Physical Therapyhttps://usph.com

Most healthcare marketing does not fail because marketing is useless. It fails because clinics make it hard to trust them, hard to book, and hard to talk about them.In this episode, Jimmy McKay and Andrea Cheney unpack what PT clinic owners and healthcare marketers keep getting wrong. They break down why patients now behave more like consumers, what they actually look at before booking, and why reviews, websites, and front desk processes matter more than another generic ad campaign.The big takeaway for busy PTs and clinic owners: marketing works better when operations work better. If your clinic creates a five-star experience, makes reviews easy, reduces friction, and shows up online with purpose, your marketing starts pulling its weight.What You'll LearnWhy healthcare still confuses marketing with advertisingWhat patients are actually checking before they choose a clinicWhy reviews are part marketing and part operationsHow to make review requests easier and more consistentWhat a PT clinic website must do to convert trust into actionWhy social media should help patients understand themselves, not just hear about your clinicHow public insurance disputes damage trust for everyone involvedWhat PT owners can steal from Wendy's when they need attentionKey Takeaways for Clinic OwnersBetter marketing starts with better patient experienceYour front desk is part of your marketing systemA simple booking path matters more than fancy wordingGeneric “we're evidence-based” messaging is not persuasiveAttention is earned when content is about the patient, not the clinicOperational friction creates bad stories that no ad can fixGuestAndrea Cheney — fractional marketing leader and consultant in healthcare marketingResources & Tools MentionedGoogle ReviewsGoogle Business ProfileQR code review promptsText and email follow-up for review collectionWebsite usability checksFacebook groupsTikTokLinkedInShort-form videoSponsors PT Pintcast's official 2026 sponsors include SaRA Health, EMPOWER EMR, and U.S.

A comment calling hospital PTs “discharge monkeys” kicks off a real conversation about burnout, autonomy, and what the system incentivizes. Rebekah Griffith and Jimmy McKay unpack why acute care PTs feel boxed into discharge throughput, how that attitude spreads through teams (presenteeism), and what leaders can do to get great clinicians back to practicing with purpose.What You'll LearnWhy “we're all just PTs” can still ignore real specialization and skill differencesHow payer-centered constraints quietly strip autonomy in discharge planningWhy arguing online rarely fixes burnout (emotion first, logic second)Presenteeism: when someone shows up but becomes a net negativeA leader's playbook: how to actually listen, reset, and decide what's salvageableThe one controllable lever: what energy you bring into the patient room

Most physical therapy clinics market the wrong thing.They promote visits, treatments, and techniques — but patients don't actually want those things. What they want is the outcome: getting back to running, lifting, sports, or living pain-free.In this episode, Jimmy McKay and Dave Kittle explore how PT clinic owners can shift from transactional care to transformation-based care.Drawing insights from thinkers like Seth Godin, Gary Vee, Rory Sutherland, Chris Voss, and Chris Do, they explain how better positioning, marketing, and communication can turn a one-time patient into a long-term relationship.They also discuss why selling programs beats selling packages, why vanity metrics like social media views don't build clinics, and how the first phone call with a patient may determine whether they ever become a client.If you're a clinic owner trying to grow revenue, improve patient engagement, and create a stronger brand, this episode will change how you think about your business.What You'll Learn• Why patients buy outcomes — not treatments• How to position your clinic as a transformation machine• Why social media views don't equal patients• How to turn a $10K client into a $70K lifetime relationship• The difference between selling programs vs packages• Why the first phone call determines patient conversions• The importance of asking better intake questionsGuests & ResourcesDave KittleWebsite: https://conciergepainrelief.comYouTube: https://www.youtube.com/@thedavekittleshow/featuredTony MaritatoYouTube: https://www.youtube.com/c/MedicareBillingSponsorsSaRA Health — https://sarahealth.comEMPOWER EMR — https://empoweremr.comU.S. Physical Therapy — https://usph.com

A real-world clinic-owner problem: a therapist who wants the upside (patients “dropped in their lap”) but won't do the minimum (timely notes, accountability). Dave and Jimmy walk through the practical HR/documentation approach, how one low-effort teammate drags culture and outcomes, and the retention strategies that keep high-value patients loyal to the practice even when staff changes.What you'll learnHow to build a paper trail that makes HR decisions clean and defensibleWhy resignation is often simpler than termination (and how to handle it)How “moonlighting” becomes a performance and loyalty issueThe “Eeyore employee” effect: one person can kill momentumBrand-first retention ideas: meaningful check-ins + “surprise & delight” that actually fits careHow RTM/digital support can create loyalty between visitsPeople & brands mentionedDave Kittle, Jimmy McKay, Ben (caller)Tonal, Hyperice, MirrorRTM / digital care touchpoints

A Decade Under the InfluenceFaith Stokes takes over the mic at CSM and interviews Jimmy McKay about 10 years of PT Pintcast.This episode covers:Why reimbursement is the profession's defining issueHow students may drive the next innovation waveThe Costa Rica wheelchair fundraiser storyWhat APTA could do differentlyWhy PT must embrace visibility and communicationThe difference between communicating and being understoodThe Line That Sticks:Science isn't finished until it's understood.If you're a PT, clinic owner, or healthcare leader trying to protect trust and earn attention in your market — this episode matters.Sponsors MentionedSaRA HealthEMPOWER EMRU.S. Physical Therapy

Most PT marketing fails because it chases moments instead of relationships.In this episode, Jimmy McKay breaks down:Why conference booths don't create trustHow familiarity actually drives hiring and patient decisionsWhy copying trends kills credibilityThe difference between storytelling and telling storiesWhy frequency beats perfection every timeIf you're a clinic owner, healthcare exec, or PT leader trying to grow without burning cash — this episode reframes everything.SponsorsSaRA HealthEMPOWER EMRU.S. Physical Therapy

In this PT Breakfast Club livestream, Jimmy McKay sits down with Dave Kittle and Tony Maritato to unpack what's actually working for clinic owners and PT creators right now: why posting volume wins, how to build repeatable content formats, a DM strategy that leads to real-world referral relationships, and how to stop letting the fear of “PT internet criticism” keep you quiet.Key TakeawaysFrequency is the lever: growth comes from reps, not perfection.Pick 1–5 repeatable formats and run them.Use content to show the experience, not just claim expertise.DM strategy that works: follow + engage + then DM once you're in the real inbox.Handling criticism: stop outsourcing your confidence to the comments.Guests + LinksDave Kittle (YouTube): https://www.youtube.com/@thedavekittleshow/featuredTony Maritato (YouTube): https://www.youtube.com/c/MedicareBilling

This episode of PT Pintcast brings together the crew behind the PT Breakfast Club — Tony Maritato, Dave Kittle, and Jimmy McKay — for an unfiltered roundtable on the state of the profession.What starts as a conversation about PT burnout quickly unpacks into the deeper issues fueling the fire: unrealistic expectations, outdated business models, weak Medicare reimbursement, and a profession still stuck in legacy mindsets.Expect sarcasm, solutions, and some hard truths — plus some good-natured ribbing and a few rants on clipboards, compliance, and the alphabet soup of regulations.In this episode:Why burnout is worse than ever — and no, it's not just about too many patientsThe real role of APTA (and what PTs think it should be)Why it might be time to stop chasing insurance moneyWhat happens when good therapists leave the system entirely???? Links & Resources:Tony Maritato's YouTube: https://www.youtube.com/c/MedicareBillingDave Kittle's YouTube: https://www.youtube.com/@thedavekittleshow/featured

Physical therapy is having a moment — and not all of it is comfortable.In this episode, Jimmy McKay breaks down a growing debate around PT salary, burnout, career growth, and work ethic, sparked by posts from veteran physical therapist Rob Panariello.Rob argues that success in physical therapy comes from exceptional effort, clinical excellence, and personal responsibility — a framework that built many successful careers.But newer physical therapists are asking a different question: Does hard work still reliably convert into opportunity in today's healthcare system?This episode explores:Why PT salaries feel stagnantHow student loan debt changes career mathWhere hard work still compounds — and where it doesn'tWhy this isn't a generational fightAnd what needs to change to retain great cliniciansThis isn't a rant.It's a translation — between effort and incentives, experience and reality.

???? In this episode of PT Pintcast, Jimmy McKay sits down with Tony Maritato for a no-BS breakdown of what's broken in physical therapy — from EMR burnout and Medicare cuts to flexible scheduling, patient engagement, and why PT clinics should think more like golf courses.This conversation is a must-watch for:✅ Physical therapists✅ Clinic owners✅ Healthcare entrepreneurs✅ Anyone ready to “choose their hard” and rethink how we deliver value in 2026.Whether you're tired of CPT code chaos or just want a better way to run your practice, you're in the right place.???? CHAPTERS (click to skip):00:00 - Cold Open & Welcome02:45 - Why Your EMR is Killing You08:30 - CPT Code Crystal Ball (Satire Ad Read)13:45 - What Golf Teaches Us About Scheduling20:01 - PT Tee Time: Flex Pricing & Creative Booking29:50 - Medicare Reimbursement & Inflation Math35:12 - Why Advocacy is a Losing Game44:00 - Choose Your Hard: Exit or Evolve?50:33 - Final Rants: Adam Meakins, Mel Robbins & The Business of Business

Welcome to the new weekly series Marketing Doesn't Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney to answer the question on every clinic owner's mind:What should we start, stop, and continue in 2026?You'll hear:???? Why newsletters are usually garbage (and how to fix them)???? Planning your year: proactive vs. reactive❌ The death of Canva-text testimonial dumps✅ The real ROI of Facebook ads for workshops???? “Keep It or Dump It” speed round: clinic blogs, email blasts, exercise reels & morePlus: A listener question on converting social views to actual appointments.???? Follow for weekly episodes that make you rethink what “marketing” even means in healthcare.

Physical therapy doesn't lack ideas — it lacks follow-through.In this episode, Jimmy McKay and Rebekah Griffith unpack why PT conferences, committees, and leadership spaces often feel repetitive and disconnected from real-world change. They explore how clearer communication, intentional content, and defined success metrics could radically improve engagement across the profession.Topics CoveredWhy habits beat motivationThe danger of “safe rooms” where nothing leaves the roomWhy you are the profession — not “they”How chapters and sections could engage members year-roundWhy studying success beats obsessing over failure???? SponsorsEMPOWER EMR – Built by PTs, for PTs. Faster notes, better workflows.???? https://www.empoweremr.comU.S. Physical Therapy (USPH) – Helping clinics grow without losing identity.???? https://www.usph.comBrooks Institute of Higher Learning – Residencies, fellowships, and elite PT education.???? https://www.brooksihl.org???? Subscribe & Follow???? https://www.ptpintcast.com

Are you tired of "vanilla mayonnaise" job postings that attract uninspired candidates? In this high-energy episode, Will Humphreys, founder of Virtual Rockstar, joins Jimmy McKay to flip the script on the talent crisis in healthcare.They breaks down the fundamental difference between hiring (the transaction) and recruiting (the emotional buy-in). You'll learn why your current job ads are failing, how to leverage the "Speed of Trust," and why Will's goal for every employee is to help them find their next job, even if it's not with him.Whether you are a practice owner struggling to find physical therapists or a leader looking to build a "bench" of elite talent, this episode is a masterclass in authenticity, storytelling, and creating a culture that people never want to leave.What You'll Learn in This Episode:Recruiting vs. Hiring: Why recruiting is a 24/7 public relations mission, while hiring is just the final agreement.The "Love Letter" Strategy: How to write job postings that lead with emotion and authenticity to weed out "tire kickers."The Power of the VA: How Will is using virtual assistants to offload non-clinical roles and save owners $20k+ per year in profit.Starting in the Middle: Why your communication (and your job ads) should skip the small talk and go straight to the "signal."The Rockstar Summit: A preview of the only event in the industry where you can learn to recruit and actually interview students in real-time.Resources MentionedThe Speed of Trust by Stephen M.R. CoveyStart with Why by Simon SinekTrainual (Chris Ronzio)Empower EMRUS Physical TherapyAttend the Rockstar Summit: summit.virtualrockstar.com (Use the "End of Year" special for 50% off!)Send us a textVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

???? Throwback episode! This conversation with Jimmy McKay, PT, DPT was originally recorded in 2022, and we're bringing it back as part of our 10-year anniversary celebration of the Everything PT Podcast.In this classic interview, Jimmy — the creator and host of PT Pintcast — takes us behind the scenes of his unique path from radio DJ to physical therapist, and how he used communication, content, and a pint of beer to create one of the most influential brands in physical therapy.???? What you'll learn:How Jimmy transitioned from rock radio to PT schoolThe origin story of PT PintcastWhy communication matters more than credentials in PTHow podcasting can grow your career, clinic, or impactWhat to do with imposter syndrome (hint: keep going)

Episode Summary:The physical therapy profession is facing a perfect storm: DOE loan limitations, rising automation, and an identity vacuum. In this episode, Jimmy McKay and guests pull no punches, calling out broken models and offering an inspired, action-oriented vision for creators, clinicians, and associations alike.Whether you're running a clinic, building a brand, or looking for more meaning — this is your reminder: you are not just a biller. You are a builder.Takeaways:Loan caps ≠ death sentence. They might be the wakeup call PT needed.Creators are businesses now — and therapists can be both.Why risk reversal and "results in advance" is the most powerful offer you can make.How to build a $12K content machine in a single day.“People don't buy because they're afraid to fail again.” How to flip that.Shoutouts:Will Boyd, Dana, David Rouen, Drew (the A+ shooter ????), and every creator thinking bigger than a 9-5.

Today's episode digs into a huge question for PTs and healthcare entrepreneurs: What's your value compared to the alternatives? Whether it's AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave Kittle for an honest, funny, and practical conversation about branding, pricing, value, and launching your business without overthinking.Featured Guests:???? Tony Maritato — Learn more on his YouTube: Learn Medicare Billing???? Dave Kittle — Watch his show: The Dave Kittle Show???? Host: Jimmy McKay — LinkedInConnect with PT Pintcast:???? Website: https://www.ptpintcast.com/ ???? Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 ???? Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc ???? YouTube: https://www.youtube.com/@PTPintcast ???? Instagram: https://www.instagram.com/ptpintcast ???? Twitter/X: https://x.com/PTPintcast ???? LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/

Jimmy McKay and Katie Sutton speak with David Fathalikhani, live from APTA's Future of Rehab Therapy Summit.

What does it really mean to be a leader in today's complex healthcare world? In this conversation, Jimmy McKay sits down with two long-time friends and leadership pros — JJ and Lucas — to challenge outdated leadership myths and offer a roadmap for leading with empathy, clarity, and impact.Whether you're a clinic owner, healthcare manager, or a PT looking to step into more responsibility, this episode breaks down the shift from old-school top-down authority to human-centered leadership that actually works.In this episode, we cover:Why mentorship might be holding you back, and how coaching is the unlock for growthA powerful story from the FDNY that reshaped Jimmy's view of leadershipThe real impact of your words in clinical care — and how most PTs are unintentionally digging emotional holesWhy stealing from other industries (hospitality, venture capital, tech) is crucial for innovation in PTHow to think about AI as a force multiplier instead of a threatWhat JJ means by: “The future will reward people who are uncomfortable in the right ways”This episode will leave you thinking differently about how you lead, speak, and grow in your career — and it might just spark the shift you didn't know you needed.Guests: J.J. Kuczynski and Lucas VanEtten

Katie Sutton and Jimmy McKay dive into the major shakeups coming in rehab therapy:- The PT/PTA/OTA workforce shortage and why high schoolers are choosing other paths- The power of *unpacking* a career before diving in- 5–10% innovation boosts that actually stick—no panaceas- Why PTAs and digital tools are set to shoulder more care (and business!) load- The importance of leaning into *unsafe* zones first — “luck favors the bold”Tune in from DC as we head to the summit—expect insights, surprises, and actionable predictions!

In this episode, Jimmy McKay sits down with podcasting legend Dave Jackson of School of Podcasting to answer a key question for healthcare providers and clinic owners: Is podcasting worth it if your show is small?Dave shares insights from nearly 20 years of podcasting experience, including:Why 50 downloads could outperform 5,000 YouTube viewsWhat makes a podcast “successful” beyond numbersThe case for audio-first content and short-form videoReal-world examples from niche creators (including chameleon breeders

In this value-packed episode, host Jimmy McKay sits down with Aaron LeBauer, a leading voice in the cash-based physical therapy world, to bust myths, challenge industry assumptions, and unpack what actually works when building a profitable PT business today. They cover the evolution of PT opportunities post-pandemic, how to position your services in a shifting economy, pricing strategies, the reality of insurance limitations, and why creating genuine value always trumps traditional pathways.Whether you're a new grad or a seasoned PT, this episode will reshape the way you think about the future of physical therapy and entrepreneurship.

What if a single Instagram post led to your next top referral partner? In this episode, Jimmy McKay is joined by Dave Kittle and Tony Maritato to break down the power of real patient content, community trust, and creating before you're “ready.” You'll hear how a free golden ticket visit turned into a viral story and why content is the gateway to opportunity — even if no one's watching (yet). Plus, how AI is helping therapists reduce cognitive load and focus more on patient care.Resources & Links:

In this no-holds-barred discussion, Jimmy McKay sits down with Tony Maritato and Dave Kittle to ask a question most PTs avoid: is operating like a “mill” really that bad? They break down the realities of modern reimbursement, how patients actually perceive care models, and what savvy clinic owners can do today to thrive — even in a crowded system.Topics Covered:Clinic scheduling & reimbursement challengesPerception vs. reality: What “mill” clinics get right (and wrong)The power of telehealth: Turning intake calls into evaluationsHow trust is built (or broken) before the first visitLeveraging Medicare's current rules to innovate serviceLinks & Resources:

In this episode of PT Pintcast, Jimmy McKay talks with Dave Kittle and Tony Maritato about the cutting edge of physical therapy and healthcare delivery:What Apple's new AI coaching platform means for PTsHow behavioral science is changing patient engagementWhy some of the most forward-thinking PT clinics don't take studentsWhat defines a PT mill, and why the profession needs a clearer answerHow remote monitoring and storytelling can shape better outcomes

This week on PT Pintcast, Jimmy McKay sits down with Dave Kittle and Tony Maritato to tackle one of the biggest questions facing physical therapists today: Should you go big, go solo, or go home?We explore the real differences between working in corporate PT chains vs. independent practices. Plus, we highlight how organizations like Fox Rehab scaled without losing their culture — and why that's the key to long-term retention and success.Topics covered:The solopreneur revolution in physical therapyWhy PTs are leaving corporate chains for boutique and niche practicesHow small clinics can win with clinician-first leadershipThe return of real-world connection: micro events vs. Zoom fatigueA “Steal This Strategy” segment on building buzz through dinner parties, not webinarsGuests Mentioned:Dave Kittle – The Dave Kittle Show on YouTubeTony Maritato – Learn Medicare Billing on YouTubeSubscribe & Follow: Apple Podcasts | Spotify | YouTube | Instagram | LinkedIn | Twitter | ptpintcast.com

In this episode of PT Pintcast, Jimmy McKay is joined by Dave Kittle to talk about rethinking how physical therapy clinics market, grow, and make financial decisions. From building community “challenge” events to uncovering hidden financial inefficiencies, this episode is a tactical roadmap for clinic owners.We cover:Creative event-based marketing (like Pizza Wars & Health Trails)Why most PT marketing events failBuilding better incentives to attract your real audienceHow to structure a financial health checkup for your practiceOut-of-network billing strategy (and what it can really pay)Tools & resources mentioned:Blaze Pods for on-site PT challengesAthelas for revenue cycle + financial assessmentsBar Rescue + Marcus Lemonis references on business process

Jimmy McKay and I sit down and discuss what I have learned doing interviews for my Podcast over 8 years and more than 235 interviews.  He wanted me to rank my top 10 impactful moments but I just couldn't do it because there are so many to choose from.  So I picked 10 I thought were great and didn't rank them but shared them as they were profound to me.  Jimmy was a pioneer in Podcasting and has shared some of his knowledge with me as I launched my show.  He has done exceptionally well and embraced those of us who have tried to follow in his footsteps.  It was an honor and pleasure to sit down with him and share ideas and experiences.

Physical therapists: STOP focusing on new patients—until you fix THIS. In this episode, host Jimmy McKay sits down with Sturdy McKee (of 6hourceo.com) to talk about the real growth levers for PT clinics, why your front desk might be your biggest problem, and how marketing myths are costing you money.

Rebekah Griffith (EDD, PT) joins Jimmy McKay for a real-world discussion on finding your strengths, avoiding career burnout, and leveraging your natural talents using The 6 Types of Working Genius framework. They share personal stories about hitting the "ceiling" in clinical roles, why leadership paths aren't right for everyone, and how understanding your true workstyle can completely change your career trajectory. Learn how to structure teams that energize rather than exhaust, why promotion ≠ success for everyone, and why accepting your Working Genius is the fastest path to career satisfaction.

In this episode, Jimmy McKay and Dave Kittle unpack why simply demanding a raise isn't a long-term solution for PTs — and how creating value is the real power move.They dig into why messaging matters more than ever (goodbye “movement assessments”), innovative business models in neuro rehab, and what real partnerships look like in modern healthcare careers.Plus, they share hard-won lessons from radio sales, managing partnerships, and leadership inside clinics.Links:Learn more at PTPintcast.comSubscribe on Apple Podcasts and SpotifyFollow Jimmy on LinkedIn and InstagramYouTube Channel for full episodes and clips!