Podcast appearances and mentions of heidi jannenga

In this episode, Brian Hartz, CEO of HARTZ Physical Therapy, comes back to the podcast and joins Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT for a discussion on the future of patient engagement, the importance of establishing employee culture, and strategies for managing burnout.  Together, Heidi and Brian discuss the organic growth of his practice, the significance of hiring for culture, and the evolving compensation models in response to patient engagement challenges. Tune in for advice on maintaining a supportive work environment to foster team motivation and patient care. Learn more: https://www.hartzpt.com/  https://www.webpt.com/podcast 

Tune in for a conversation with Jeff Arnold, co-owner and therapist at Coastal Hand and Occupational Therapy, and Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, on the ins and outs of hand therapy.   Heidi and Jeff discuss the unique aspects of hand therapy, including the creativity involved in treatment. Jeff also highlights the challenges of transitioning to private practice and the strategies he employs to expand his referral network and the importance of building relationships. Tune in to explore the significance of maintaining a positive work environment, how to encourage continuous learning for employees and the strategies Jeff uses to retain therapists in a competitive market.    Learn more: https://www.coastalhandandoccupationaltherapy.com/  https://www.webpt.com/podcast    

Join Brian Gallagher, founder of MEG Business Management, as he discusses the concept of collaborative capitalism in the context of physical therapy with host Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT. Brian shares his extensive experience in practice management and emphasizes the importance of trust, transparency, and effective communication in building successful partnerships. Together they explore the evolution of physical therapy practices, the impact of technology, and practical steps for implementing collaborative capitalism to enhance patient care and business success.    Learn more: http://www.megbusiness.com  https://www.webpt.com/podcast

In this episode, Dr. Ricky Locci, PT, DPT, MPH, CSCS shares his journey as a new physical therapist with host Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT. Together they discuss the challenges and surprises he faced while transitioning from a student to a practicing physical therapist. In this conversation, Ricky emphasizes the importance of self-advocacy, mentorship, and choosing the right clinical affiliations. Ricky also highlights the role of employers in supporting new graduates to prevent burnout and foster professional growth.  This episode provides valuable insights for both new grads and employers in the physical therapy field. Tune in for advice on managing patient expectations, building confidence as a new grad, and time management in a demanding work environment.  Learn more: https://www.linkedin.com/in/ricky-locci-160009238/  https://neurotour.com/  https://www.webpt.com/podcast    

What does the practice of the future look like? What is our full potential as physical therapists? Join us for a deep dive of the robust State of Rehab Report with the one and only Heidi Jannenga, DPT and Co-Founder of WebPT.  Episode at a glance: Adding value versus cutting costs The technology catch-up Top reasons and solutions for burnout Advocating for ourselves Choose your own adventure

Send us a textEmpowering Future Leaders in Physical Therapy with Heidi JannengaIn this episode, Heidi Jannenga, CEO and founder of WebPT, explores the intersection of technology and physical therapy, revealing how artificial intelligence is enhancing clinician efficiency while preserving the essential human touch. From improved documentation to personalized patient care, Heidi shares her vision of a tech-driven yet patient-centered future for the industry.Key Takeaways: Learn how AI is streamlining clinician tasks and revolutionizing traditional care models.Discover how strategic data usage enhances marketing, insurance negotiations, and personalized patient care.Be inspired by Heidi's journey from sports injury to tech innovator and community builder.Explore the Rising Tide Foundation's efforts to empower first-time collegegoers through scholarships and mentorship.Virtual Rockstars specialize in helping support or replace all non-clinical roles.Book a free call to learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

Join Dr. F Scott Feil as he shares his unique journey into physical therapy with Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT. Together Scott and Heidi highlight the importance of finding one's 'zone of genius' and designing a purpose-driven lifestyle. Their conversation continues with advice on finding the critical balance between mindset and tactical execution in achieving success. Tune in for advice on embracing your skillset, adapting to changes, and how to strive for more in your careers.   Learn more: https://www.linkedin.com/in/fscottfeil/  https://www.webpt.com/podcast    

Join Craig Phifer, PT, MPT, MHA, president and CEO of Rehabilitation & Performance Institute, and Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, for this  informational conversation on Remote Therapeutic Monitoring (RTM). In this episode, Craig explains how he implements RTM in his practice and the benefits it brings to both patients and therapists. Together Heidi and Craig share insights on patient education regarding costs, balancing quality care with volume, and the challenges of rolling out RTM. Tune in to hear more on the importance of communication and the need for practice owners to articulate the benefits of RTM to their teams.   Learn more: https://rehabilitationperformance.com/  https://www.instagram.com/craigphiferpt/  https://www.webpt.com/podcast    

In this episode of the Healthcare Education Transformation Podcast, Dr. F. Scott Feil sits down with Dr. Heidi Jannenga, co-founder of WebPT, to discuss her incredible journey from physical therapist to tech entrepreneur. Heidi shares how her career in sports medicine led to the creation of WebPT, the largest EMR system for rehab therapy. She delves into the challenges of transitioning from clinical practice to business, the importance of understanding the business side of healthcare, and how her passion for impact drives her work. The conversation also touches on her advocacy work and her foundation, Rizing Tide, which supports diverse PT students. Tune in for an inspiring discussion on leadership, entrepreneurship, and creating a lasting impact in healthcare.Find out more information about Dr. Heidi Jannenga at:https://www.linkedin.com/in/heidijannenga/https://rizing-tide.com/https://www.webpt.com/If you are taking the NPTE or are teaching those about to take the NPTE, visit the NPTE Final Frontier at www.NPTEFF.com and use code "HET" for 10% off all purchases at the website...and BREAKING NEWS!!!! They now have an OCS review option as well... You're welcome! You can also reach out to them on Instagram @npteff If you're a PT and you have student loan debt, you gotta talk to these guys. What makes them unique is that they view financial planning as like running hurdles on a track. And for PTs, the first hurdle many of us run into is student loan debt. Varela Financial will help you get over that hurdle. They not only take the time to explain to you which plans you individually qualify for and how those plans work, but they ALSO take the time to show you what YOUR individual case looks like mapped out within each option. So if you're looking for help on your student loan debt, or any area of your personal finances, we highly recommend working with them. You can check out Varela Financial out at varelafinancial.com. Feel free to reach out to us at:  http://healthcareeducationtransformationpodcast.com/ https://www.facebook.com/HETPodcast https://twitter.com/HETpodcast Instagram: @hetpodcast @dawnbrown_pt @pteducator @dawnmagnusson31 @farleyschweighart @mail.in.stew.art @ujima_institute For more information on how we can optimize and standardize healthcare education and delivery, subscribe to the Healthcare Education Transformation Podcast on Apple Podcasts or wherever you listen to podcasts.

In part one of this episode, Dr. Larry Benz and Dr. Brian Adams discuss their journeys on becoming successful clinic leaders with Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT. In this conversation, they explore the importance of employee benefits from both the employer and patient perspectives, emphasizing the need for flexibility and customization in benefit offerings. Tune in to learn how organizations can cultivate a thriving work environment through thoughtful benefit packages. Learn more:  http://www.confluenthealth.com/  http://www.adamssportsmedicine.com/  https://www.webpt.com/podcast  

In part two of this episode, Dr. Larry Benz and Dr. Brian Adams continue their conversation with Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT on the changing costs of healthcare and patient behavior. Together they share that as deductibles and copays rise, clinics must adapt to new challenges. Tune in to hear more about how clinics can navigate these financial shifts while maintaining a patient-first approach, offering insights on creating a sustainable business model that balances patient care, compliance, and clinician well-being.   Learn more:  http://www.confluenthealth.com/  http://www.adamssportsmedicine.com/  https://www.webpt.com/podcast  

Join Nick Patel, PT, DPT, executive director of APTQI, and Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, for a conversation on the importance of advocacy in PT. Together, Nick and Heidi discuss the role of grassroots efforts, the various resources available to PTs and how to get involved in advocacy.  Tune in to hear Nick share his personal journey into advocacy and learn more about how you can advocate for the profession and ensure that physical therapy continues to play a vital role in patient's health and promoting patient well-being. Learn more:  https://www.aptqi.com/  https://www.webpt.com/podcast  

In this episode, Greg Peters, co-founder and CEO at BetterHealthcare, and Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, discuss what is at the heart of patient access in healthcare. Together, they explore Greg's passion for standardizing access to care and the inspiration that led to the creation of BetterHealthcare. Tune in for this engaging conversation as the two discuss why care differs so dramatically depending on where you go and Greg's mission to create a more uniform experience for patients.   Learn more:  https://www.betterhealthcare.co/  https://www.webpt.com/podcast  

In this episode, Nick Patel, PT, DPT, executive director of APTQI, and Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, discuss the importance of empathy and communication in fostering legislative change and the pivotal role of grassroots efforts in shaping the future of the profession. This episode will encourage you to make a difference beyond being in the clinic. Learn more: https://www.aptqi.com/  https://www.webpt.com/podcast

In this episode, Dr. Keaton Ray, PT, DPT, co-founder and COO of MovementX, and Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, discuss the ins and outs of cash-based practices. Uncover the secrets behind various payment models and debunk myths about affordability and compliance that might be holding you back. Tune in for an eye-opening conversation that will change the way you think about cash-based practices.   Learn more:  https://movement-x.com/ https://www.webpt.com/podcast

In this episode, Brian Hartz, CEO of HARTZ Physical Therapy, and Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, discuss the power of employee engagement. Listen now for tips on building an engagement program and empowering staff.   Learn more: https://www.hartzpt.com/ https://www.webpt.com/podcast

In this episode, JeMe Cioppa-Mosca, senior vice president at Hospital for Special Surgery, and Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, discuss the PT labor shortage and retention strategies. Tune in for new approaches practices can take to stay staffed. Learn more: https://www.hss.edu/ https://www.webpt.com/podcast

In this episode, Brandon Seigel, CEO of Wellness Works Management, and Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, discuss retaining top talent by first owning an amazing recruitment process. Start the New Year with implementing these interviewing and retention tips.  Learn more: https://www.wellnessworksmp.com/ https://www.webpt.com/podcast

Heidi Jannenga is the Co-Founder and CCO of WebPT, the leading physical therapy EMR software, but she started as a physical therapist using pen and paper. Heidi needed EMR software specifically for rehab therapists, so she built one and shared it with the world. Now, Heidi's software company has thousands of employees and serves tens of thousands of clinics. In this episode, Heidi shares how to take your idea and turn it into a booming business.  Learn more: https://www.webpt.com/ https://rizing-tide.com/  

In this episode, Craig Phifer, PT, MHA, owner and CEO of Rehabilitation and Performance Institute and Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, discuss the realities of owning and operating a clinic in rural communities while still providing excellent care with excellent staff. Tune in for top tips from the 2023 Ascend Practice of the Year award winner. Learn more: https://rehabilitationperformance.com/ https://www.webpt.com/podcast

In this episode, Kendell Jno-Finn, PT, DPT, owner of M3 Performance and Physical Therapy, shares his take on the blind spots in the physical therapy industry revealed by the State of Rehab Therapy report. Together with Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, they explore issues such as the standardization of care, the importance of data collection, and effective strategies for staff retention in private practices. Tune in to get real-world insights into the current state of rehab therapy and how we can tackle blind spots in the industry. Learn more: https://m3endeavors.com/ https://www.webpt.com/podcast

How did an injury while hiking the Pacific Crest Trail lead to a unique niche in physical therapy? In this episode, Morgan Brosnihan, PT, DPT the founder of Blaze Physio, shares how her passion for hiking revealed an untapped market. In a conversation with Heidi Jannenga, PT, DPT and Liz Heckmuller, PT, DPT, Morgan discusses how she navigates the intricacies of seasonal patient volumes, telehealth, the PT compact, and flexible payment models to manage her business. She also shares how personalized care—rooted in her own hiking experience—has been key to connecting with her audience. Learn more: https://blazephysio.com https://bit.ly/webptreport23 https://www.webpt.com/podcast

In this episode, three physical therapists at different stages of their careers get together to discuss how PTs can help fortify the rehab therapy talent pipeline. Together with host Breanne Krager, Dr. Heidi Jannenga, DPT co-founder and chief clinical officer at WebPT; Dr. Josh Funk, DPT, CEO at Rehab 2 Perform; and Dr. Devon Morris, DPT at Emory Healthcare, discuss their insights on how to attract, engage, and retain rehab therapists in the current and future healthcare landscape.  From recruitment to employee engagement and retention, the conversation offers valuable gems for clinic leaders and students alike. As the profession navigates the workforce crunch, this episode presents a unique opportunity to gain optimistic perspectives and discover opportunities for improvement in this challenging time.   Learn more: https://rehab2perform.com/ https://bit.ly/webptreport23 https://www.webpt.com/podcast https://rizing-tide.com/

Today, I am super excited to bring you Heidi Jannenga, the founder and Chief Clinical Officer of WebPT. Heidi advises on the company's strategic direction and product innovation while advocating for the rehab therapy profession on an international scale. She co-founded WebPT after recognizing the need for a more sophisticated industry-specific EMR platform and has since guided the company through exponential growth, while garnering national recognition. Heidi brings with her more than 15 years of experience as a physical therapist and multi-clinic site director as well as a passion for healthcare innovation, entrepreneurship, and leadership. Enjoy!Missing the immediate gratification of working with patientsHanding off the things you don't enjoy doingFacilitating our children's relationships with moneyHead to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply PT Everywhere: https://pteverywhere.com/Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same!Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!https://www.facebook.com/groups/ptentrepreneur/

Today, David is talking to Heidi Jannenga. Dr. Heidi Jannenga is a physical therapist, co-founder, Chief Clinical Officer of https://mailtrack.io/trace/link/78123ba3de9275b8be6436427b6e0c20ba117d21?url=http%3A%2F%2Fwww.webpt.com%2F&userId=6404295&signature=d4c872feb49feae2 (WebPT), a nine-time Inc. 5000 honoree, and the leading software solution for physical, occupational, and speech therapists.  As a member of the board and senior management team, Heidi advises on WebPT's product vision, company culture, branding efforts, and internal operations while advocating for rehab therapists, women leaders, and entrepreneurs on a national and international scale. Since the company launched in 2008, Heidi has guided WebPT through exponential growth. Today, it's the fastest-growing physical therapy software in the country, employing over 800 people and serving more than 90,000 therapy professionals at more than 27,000 clinics. In 2017, Heidi was honored by Health Data Management as one of the most powerful women in IT, and she was a finalist for EY's Entrepreneur of the Year. In 2018, she was named the Ed Denison Business Leader of the Year at the Arizona Technology Council's Governor's Celebration of Innovation. In addition to serving on numerous non-profit leadership boards, Heidi is a proud member of the YPO Scottsdale Chapter and Charter 100 as well as an investor with Golden Seeds, which focuses on women-founded or led organizations. Her latest venture is called https://mailtrack.io/trace/link/0c242978d84f792de5003cafe496031ad510d362?url=http%3A%2F%2Frizing-tide.com&userId=6404295&signature=b76aa433648f7a13 (Rizing Tide), which is a foundation dedicated to fostering diversity and inclusiveness in the physical therapy workforce. Heidi is a mother to her 10-year-old daughter Ava and enjoys traveling, hiking, mountain biking, and practicing yoga in her spare time. What You'll Learn: Digitalization of Healthcare EHR History and Transitions Market Consolidation SMB vs. Enterprise Product Market-Fit Transition from Organic to Inorganic Growth Strategy Culture Management and its Scalability Onboarding a New CEO / New Leadership Team and its Transitions Capital Stack Transition Physical Therapist Industry Brand Recognition Today's Early Stage Investment Market Importance of Competition Favorite Quote: “Relevancy is always important for founders, and I have always felt relevant and important to the business, Today.” The Capital Stack All Things Tech Investing and Value Creation Early growth investor David Paul interviews the world's most excellent ecosystem, learns how to start and scale your own business, and finds an edge in today's capital markets. To connect with David, visit: Twitter - https://twitter.com/davidpaulvc (CLICK HERE) Substack - http://davidpaul.substack.com/ (CLICK HERE) LinkedIn - http://linkedin.com/in/Davidpaulvc (CLICK HERE) IG - https://www.instagram.com/davidpaulvc/ (CLICK HERE) DISCLAIMER: David Paul is the founder and general partner at DWP Capital. All opinions expressed by David and podcast guests are solely their own opinions and do not reflect the opinions of DWP capital. This podcast is for formational purposes only and should not be relied upon for decisions. David and guests may maintain positions in the securities discussed on this podcast.

While the digital pages are filled with questions about the rehab therapy industry in the future, answers flooded the pages. The sixth annual state of rehab therapy report discusses the most comprehensive analysis of the industry's key trends, challenges, and opportunities. In this episode, Heidi Jannenga, the co-founder of WebPT, summarizes the 2022 State of Rehab Therapy Report results, assessing general statistics based on national PT survey responses. Among the report's findings were the priorities of staff physical therapists, average salaries by experience and location, needs and concerns of outpatient physical therapy owners, and overall perceptions of the industry. While rehab therapy is being shaped, get ahead of the trends by tuning in to this episode with Heidi!Love the show? Subscribe, rate, review, and share! https://ptoclub.com/

We are excited to welcome Dr. Heidi Jannenga from WebPT back onto the podcast! In this episode, Heidi and Brian dive into the major trends and highlights from the robust and collaborative State of Rehab Therapy Report that the WebPT team recently published. Join us for a compelling conversation on employee retention & compensation, company culture, and the direction of the physical therapy industry!  

Join host Dr. Larry Benz, nationally recognized for his expertise in private practice physical therapy and occupational medicine alongside co-hosts Tim Reynolds and Bryan Guzski. From Evidence In Motion, The Practice Leadership Podcast's Movers and Shakers Season will go straight to the source, asking the industry heavyweights about research, social media, what technology challenges lie ahead, their seasoned advice form the clinic floor, and where to take action in advocacy. Join us for this special BONUS edition of Practice Leadership where Heidi Jannenga, PT, DPT, ATC co-founder and Chief Clinical Officer of WebPt joins to discuss the recent WebPT state of the union report that has on emphasis on technology, new trends in the physical therapy industry & profession today.  Heidi expands on how the state of the rehab therapy survey was started; it began 6 years ago as a way to find more information about the entire physical therapy industry as a whole. As they looked at all the resources there was no information that truly represented the entire industry. They created this survey, and it had a great response and continues too. They get upwards of 7,000 – 8,000 respondents. The respondents are outside of just WebPT members, which are users of their software. Heidi says as WebPT's memberships grow it does become harder to survey anyone who isn't using one of their products, but that they do try to ensure it is a cross section of the PT industry to get a good pulse on what is going on in the industry. Read the entire State of Rehab Therapy here and listen as Larry, Tim and Bryan analyze its findings with Heidi!    More Links: Larry Benz – Twitter - @PhysicalTherapy Tim Reynolds – Twitter -@ TimReynoldsDPT Movers & Mentors – Twitter - @MoversMentors Evidence In Motion – Twitter- @EIMTeam  Additional Research Virtual Reality Training: Pain Neuroscience Education, EIM Course in partnership with BEHAVR The State of Rehab Therapy 2022 Report, WebPT

On this episode of the Pre PT Grind Podcast we are joined by Web PT Cofounder Heidi Jannenga to discuss the Rizing Tide Scholarships for Physical Therapy School. You can apply for the scholarship here --> https://rizing-tide.com/scholarships/ Deadline is July 15th. Welcome to Pre PT Grind. Learn more about how we can become the physical therapist of your dreams at https://beacons.ai/preptgrind

In this episode, Founder of the Rizing Tide Foundation, Heidi Jannenga, returns to the podcast to talk about fostering diversity in the physical therapy industry. Today, Heidi talks about the incredible work being done by the Rizing Tide Foundation, the process of awarding scholarships, and future Rizing Tide developments. Which changes still need to be made in the industry? Hear about the growing student debt problem, how you can get involved with Rizing Tide, and get Heidi's advice to her younger self, all on today's episode of The Healthy, Wealthy & Smart Podcast.   Key Takeaways “Almost every single one of them [students] were working full-time jobs at the same time as going to PT school. Some of them, more than one job.” “There's a huge segment of the folks that answered that survey that have more than $150,000 of debt post-graduation.” “It takes a lot to try to balance the price of education to what we actually are getting paid as clinicians.” “A rising tide raises all boats.” “Be open-minded to a path that you may not have thought that you might go down.” “If something aligns with your vision and values, then go for it.”   More about Heidi Jannenga Dr. Heidi Jannenga, PT, DPT, ATC, is the founder of the Rizing Tide Foundation, which seeks to inspire more diversity and inclusiveness in the physical therapy industry. Each year, Rizing Tide presents scholarships to five promising BIPOC (Black, Indigenous, and people of color) students who are on the path to earning their Doctorate of Physical Therapy (DPT) or furthering their PT education by pursuing a residency program. In addition, Heidi is a physical therapist and the co-founder and Chief Clinical Officer of WebPT, a nine-time Inc. 5000 honoree and the leading software solution for physical, occupational, and speech therapists.  As a member of the board and senior management team, Heidi advises on WebPT's product vision, company culture, branding efforts and internal operations, while advocating for rehab therapists, women leaders, and entrepreneurs on a national and international scale. Since the company launched in 2008, Heidi has guided WebPT through exponential growth. Today, it's the fastest-growing physical therapy software in the country, employing over 600 people and serving more than 90,000 therapy professionals - equating to an industry-leading 40% market-share. In 2017, Heidi was honored by Health Data Management as one of the most powerful women in IT, and she was a finalist for EY's Entrepreneur of the Year. In 2018, she was named the Ed Denison Business Leader of the Year at the Arizona Technology Council's Governor's Celebration of Innovation. In addition to serving on numerous non-profit leadership boards, Heidi is a proud member of the YPO Scottsdale Chapter and Charter 100 as well as an investor with Golden Seeds, which focuses on women-founded or led organizations. Heidi is a mother to her 10-year-old daughter Ava and enjoys traveling, hiking, mountain biking and practicing yoga in her spare time.   Suggested Keywords Healthy, Wealthy, Smart, Physiotherapy, Representation, Scholarships, Diversity, Inclusivity, BIPOC, Student Debt, Education, Opportunity,   Resources Higher Education? By Andrew Hacker and Claudia Dreifus. Apply for a Rizing Tide Scholarship.   To learn more, follow Heidi at: Website:          https://rizing-tide.com Twitter:            @HeidiJannenga LinkedIn:         Heidi Jannenga   Subscribe to Healthy, Wealthy & Smart: Website:                      https://podcast.healthywealthysmart.com Apple Podcasts:          https://podcasts.apple.com/us/podcast/healthy-wealthy-smart/id532717264 Spotify:                        https://open.spotify.com/show/6ELmKwE4mSZXBB8TiQvp73 SoundCloud:               https://soundcloud.com/healthywealthysmart Stitcher:                       https://www.stitcher.com/show/healthy-wealthy-smart iHeart Radio:               https://www.iheart.com/podcast/263-healthy-wealthy-smart-27628927   Read the full Transcript Here:  SUMMARY KEYWORDS rising tide, scholarship, pt, students, people, heidi, industry, physical therapist, foundation, profession, podcast, scholarship program, year, works, residency programs, physical therapy, pts, residency, crest, education   00:07 Welcome to the healthy, wealthy and smart podcast. Each week we interview the best and brightest in physical therapy, wellness and entrepreneurship. We give you cutting edge information you need to live your best life healthy, wealthy and smart. The information in this podcast is for entertainment purposes only and should not be used as personalized medical advice. And now, here's your host, Dr. Karen Litzy.   00:35 Hey everybody, welcome back to the podcast. I'm wishing you all a very happy New Year and welcome to the first episode of 2022. We've got a great one in store. But first, a big thank you to Net Health for sponsoring today's podcast episode. So when it comes to boosting your clinics, online visibility, reputation and referrals, Net Health Digital Marketing Solutions has the tools you need to beat the competition. They know you want your clinic to get found get chosen and get five star reviews. So they have a new offer. If you sign up and complete a marketing audit to learn how digital marketing solutions can help your clinic win. They will buy lunch for your office. If you're already using NET Health's private practice EMR, be sure to ask about his new integration, head over to net help.com forward slash li T zy to sign up for your complimentary marketing audit. Okay, on today's episode I'm really excited to have back on the podcast Dr. Heidi J. Nanga. She is the founder of the rising tide Foundation which seeks to inspire more diversity and inclusiveness in the physical therapy industry. Each year rising tide presents scholarships to five promising bipoc students who are on the path to earning their doctorate of physical therapy, or furthering their PT education by pursuing a residency program. In addition, Heidi is a physical therapist and the Co Founder and Chief Clinical Officer of web PT, a nine Time Inc 5000 honoree and the leading software solution for physical occupational speech therapist. As a member of the board and senior management team Heidi advises on web PTS, product vision company culture branding, efforts, and internal operations while advocating for rehab therapist women leaders and entrepreneurs on a national international scale. Since the company launched in 2008, Heidi has guided web PT through exponential growth. Today, it's the fastest growing physical therapy software in the country employing over 700 people serving more than 90,000 therapy professionals, equating to an industry leading 40% market share. In 2017, Heidi was honored by health data management as one of the most powerful women in it. She was a finalist for he wise Entrepreneur of the Year in 2018. She was named Ed Dennison, Business Leader of the Year at the Arizona Technology Council's governor's celebration of innovation. In addition to serving on numerous nonprofit leadership boards, Heidi's a proud member of the YPO Scottsdale chapter and charter 100 as well as an investor with golden seats which focuses on women founded or led organizations. She is also the mother's 10 year old daughter Ava enjoys traveling hiking, mountain biking and practicing yoga in her spare time when that spare time is I don't know. So today we are talking about the rising tide Foundation. And if you are a physical therapist and you are hoping to go into residency or you're in your residency, you must listen to this episode because you can win a scholarship from the rising tide foundation. If you're listening to this today, Monday, you have until Friday in order to to submit an application to the rising tide foundation to get a scholarship for your residency. So get on it people a big thank you to Heidi and everyone enjoyed today's episode. Hey, Heidi, welcome back to the podcast. Happy to have you back on.   04:02 Hey, Karen, so great to be here. Thanks so much for having me.   04:05 And so today we're going to be talking about a foundation called the rising tide foundation. So what is it and why did you decide to start this foundation?   04:19 Well, thanks so much for having me on. And to be able to talk about this because it really is a has been a labor of love. And a true way for me to give back to a profession that has given so much to me. The Rising Tide foundation really started after a few years of us doing the real estate of rehab therapy industry report which you and I have talked about on this podcast, and every year. There doesn't seem to be a change into two major things that we ask the serve the people that we survey, one was what you mentioned student debt, and actually, not that it hasn't changed, it's actually increasing. And that's a big burden, as you can imagine, to an industry. And then second was actually the biggest emphasis, which is the the, the lack of diversity within our profession. And being a person who identifies as a person of color. The fact that we have this lack of diversity has been a real, real issue, that hasn't made much change, despite, you know, the APTA and others sort of bringing attention to the issue. But the percentages as far as what the makeup of our profession looks like, has not changed has not really changed at all, in the last five years that we've been doing that survey. And so that was really the two major impetus behind me starting this foundation, I've been lucky enough to have financial success with web pt. And so had started the rising tide Foundation, not knowing what I wanted to do with the foundation back at the end of 2019. And then with everything that happened through 2020, it just sort of hit me over the head that this is something that I can personally make a difference in, within our profession. And   06:39 what exactly does the rising tide foundation do?   06:45 It is a scholarship program. So we have two tracks of scholars. We have the crest Scholarship, which is actually geared towards new and new students coming into the profession. And so we provide $14,000 scholarships to three participants, or three scholars, three scholarship winners, that is renewable for the three years PT school, and then we have to serve scholarships, which actually is for physical therapists who are going on to residency programs. And those are $10,000 each, for the one your usual one year program of residency. How, how   07:41 are these winners chosen? What give us a peek sort of behind the curtains, if you will, as to how the process works, so that if people listening to this, whether you are a physical therapy student, or you are one of those people like Gosh, I really want to do a residency, but I don't know how I can make it work financially. So how can these folks apply to the program and and like I said, gives a little peek behind the curtain on how it all works?   08:12 Sure, well, first and foremost, you have to qualify and so if you go to rising dash tide.com, you will find all of the specific sort of qualifications that are required. So for example, for the crest scholarship, you are either an undergraduate who is applying or an undergraduate who is applying to PT school. So you have will have graduated from an undergraduate with an undergraduate degree going on to DPT program, or you're a PTA that's entering into a PTA Bridge Program, which is there's only a couple of schools that do that. But we are also providing scholarships for any PTA who they want to go on to get their DPT so there is a actual physical, like documentation style application, which you have to fill out as well as writing three short essay that include questions like What inspired you to become a physical therapist? And, you know, what does it mean to be a community member? And then also, you know, we really wanted to dive into the essence of who the scholars are. Because we feel like we want to invest in professionals who who are really going to want to make a difference in the profession. So the last question is talking about sort of a failure that you've experienced in your life and what you've really learned from that training. Did you know dive into a little vulnerability and understanding of who they are at the core of the person. And so you also need some letters of recommendation, and transcripts in the normal sort of thing that you might think about in going through a scholarship. So once you you send all of that information. We have a selection committee, which I'm really, really proud of. I was honored to gather quite a few thought leaders from the industry including a fossa, Joe Badea, Maria Gonzalez seen Sharon Wang is actually not from the industry. We wanted to bring together our selection committee, which I call our Beachcombers, hopefully see that sort of nautical theme here. Wendy HARO, who is a software engineer actually works with me with PT, Moyer Tillery, who is also a PT, and then Jean shamrock rod. And those folks make up our our base comers who were to which our selection committee, so we scour all of the applications that come in for each one of the scholarship programs. And we narrow it down to around 10 finalists, and each of the finalists and have to go through an actual live video interview with the selection committee. And from there, we then get the really tedious and hard, difficult decision to narrow it down to the three winners. We just went through the crash scholarship selection process, and it was absolutely amazing. And, and we we were able to narrow it down. But having been our first process, it was just an incredible experience. And we had so many great applicants that we actually ended up awarding five scholarship winners, three of the full scholar, scholarship cross winners, and then we actually started two new sub winners, which are the what we're calling our rising stars, which actually got $5,000 scholarship towards their tuition and, and fees, they might be paying towards PT school.   12:35 That's amazing. And how many people applied for the crest scholarship?   12:44 Yeah, you know, Karen, you know, all about startups right in that first, first year, you kind of are working out the kinks, you're trying to figure out the right processes to have in place. And we had a fairly short window of about 60 days, 45 to 60 days that we opened up the application process this year, for our first cohort of crest winners. And our goal was to get 20 applicants. And after a social media polish and the PR, including, you know, me talking on a few podcast, we actually got 40 applicants which I was so so thrilled about. So we doubled the number that we wanted, then, obviously through that process, it's was so great that we couldn't actually just narrow down to three. So we actually awarded five scholarships and I I just wanted to give a shout out to the amazing scholars that did winner that are part of this first first cohort we had three winners from Northwestern University, Ruth Morales Flores is actually a second year students. Ricky Loki, who is a first year in Jackie Hua, who was a first year as well, just phenomenal, phenomenal students. And Alicia lead from Washington, St. Louis University and Tyrrel McGee, from Regis University. So a really broad spectrum of really interesting and thoughtful students who I know are going to make huge impact on the industry moving forward.   14:29 And you know, you had mentioned that part of the application process was interviews. So a lot you had the members of the committee interviewing 10 Different students and you're reading through 40 different essays. So what did you learn about the PT education system through hearing from all of these applicants and the eventual winners of the scholarship program?   14:59 Well, for First and foremost, as I mentioned, one of the goals and the mission of rising tide is all about improving the diversity of the workforce within our industry. And so, obviously, you know, the number of students that have been accepted to PT school in order to really receive this scholarship and qualify for the scholarship has to be people of color. And so the fact that we were able to get the number of scholarships applications that we did, in such a short period of time, was amazing to me. And, and I attribute a lot of that to the physical therapy, schools really putting diversity as a high priority in terms of their recruiting process of really also trying to change the face of who we are, and to become less homogenous, and more reflective of the society in which we live in. And so that was a real, I want to say, eye opener, but but pleasant surprise, that, you know, despite the fact that we haven't seen the numbers change, that it is something that is a huge priority, and is now after a few years of changing processes, and changing how the recruiting, where they're recruiting from and how they're actually going through the actual student selection process. For example, there are many schools now that are either eliminating, or D prioritizing SAP scores as an entry component, or GRE scores as it goes into graduate school, as a as a component of the process, and putting a higher priority on interview and essays and other things and more more, I guess, tangible areas of interest as they go through the, the selection process for their incoming classes. And so that was a that was really positive for me to really hear that. But it more than that, it was the passion that the students had for the industry. You know, I don't think much has changed in terms of why people get interested in the PT field, most of them had had experiences, whether it was personal or with family members, that really sparked that inspiration to to go into the PT field. Some of the other things that were just amazing about these students is almost every single one of them were working full time jobs, at the same time as going through PT school, some of them more than one job. We heard stories of, you know, students who basically had to decide whether they were going to pay for food, or pay for a book. And so the determination and just the sheer passion around why the and what they're able to do in order to accomplish their goals, was just astounding. And I don't know that, you know, most people understand the sort of path that, you know, underserved populations sometimes have to take in order to accomplish those goals.   18:54 Yeah, that's amazing. What a great group that you you got to meet. Now, after talking with these students, aside from the fact that hey, schools are kind of changing the weight of inclusion criteria, what further changes do you think need to be made within the industry? And on that, we'll take a quick break to hear from our sponsor, and be right back with Heidi's answer. When it comes to boosting your clinics, online visibility, reputation and increasing referrals, net Health's Digital Marketing Solutions has the tools you need to beat the competition. They know you want your clinic to get found, get chosen and definitely get those five star reviews on Google. Net Health is a fun new offer. If you sign up and complete a marketing audit to learn how digital marketing solutions can help your clinic win. They will buy lunch for your office. If you're already using Net Health private practice EMR, be sure to ask about its new integration. Head over to net health.com forward slash li tz y to sign up for your complimentary marketing Audit?   20:01 Well, we know as, as we you, you started talking about in the beginning of the show is the student debt ratio that pte students are coming out with post graduation. We've seen that time and time again, in our state of rehab therapy industry report, as we surveyed, you know, 1000s, of therapist to understand their biggest woes, as they are navigating through this profession. And, you know, I, there's a huge segment of of the folks that answered that survey that have more than $150,000 of debt post graduation. And that was a 5% increase over what we found those numbers to be in 2018. So just in a few years, that number has grown significantly. And so that's to me, it's just not sustainable. When you compare what the compensation is, for an average, you know, new grad, being somewhere between depending on the type of PT services that you're delivering anywhere from 60 to 90 grand. That's just not commensurate to be able to be able to live and then pay off that debt, which you know, $150,000 in PT school usually means on top of another 100 grand at minimum that you you've accumulated through undergrad. So we're talking a huge, tremendous amount of debt. And so what I know is also happening is looking at shortening the timeframe in which it takes to get a doctorate degree, there are universities and colleges like South College, that are changing the way we think they're trying to change the way we think about PT school, where it doesn't have to be 100% in person that, you know, a large portion of the time spent can be done online. So that cuts down significant amount of debt in terms of having to pay for housing and other things. And it just becomes more accessible to more people, and decreases the cost of the overall educational process. So I really think that the cost of education, rethinking how we do the curriculum, of what truly is necessary to be in person are things that that really need to be looked   22:40 Yeah, and when we talk about that sheer amount of, of debt, when I speak about that to other people, I always preface like, you know, like you said, Pts are coming out of school 50 to $90,000. It's not like we work at Goldman Sachs, where in two years you get like $500,000 Bonus, do you know what I mean? And and why law paid off? Right? So it's a little bit different PTS are not usually getting a $500,000 bonus. May I don't want to, I don't want to get yelled at by people on the internet. But I'm pretty sure that doesn't happen often.   23:21 No, I don't think that happens very often. As a matter of fact, I think, you know, especially in the times that we're in right now, you know, the the 5%. Five to maybe 10% increase year over year is probably what's on average. So, you know, it's gonna take you a while, especially if you're you're starting out as a new grad in that maybe 60 to 70 range to even get to the, you know, the six digit. Right. And so, yeah, it takes a lot to try to balance the price of education to what we actually are getting paid as, as clinicians.   24:05 Yeah. And and if there's a really great book, Heidi, I don't know if you've ever heard of heard of this book, but it's called Higher Education question mark. And it's by Andrew hacker and Claudia Dreyfus. And they talk about the cost of higher education. And what are some of the extraneous things happening on college campuses that aren't going directly to the education of the students, but yet is being reflected in the price of admission. So if people want to learn more about that, I would highly suggest reading that book.   24:40 Yeah, absolutely. There's a lot of debate happening right now around higher education and the need for it. You know, I know even within our own profession, there's a lot of question marks around the DPT on whether it was worth it or not. But at the end of the day, we are here we are At level professionals, but we do need to figure out if we are going to continue to grow and have an attract the top talent that we want to continue to have our profession, you know, be recognized as adding, you know, tremendous value to the overall healthcare system. We definitely want to, you know, remain viable and relook and relook at how perhaps we're doing some of the things because I just don't think that the way the path that we're on today is truly sustainable.   25:38 Yeah, I agree with that. And now, let's say you're a student out there, or you're going into residency, how can they get more information to apply for upcoming scholarships? And is there are there any scholarship applications that are due soon?   25:55 Yes, I mentioned we have the crest scholars, but we also have the search Scholarship Program, which is for residency programs. And that current application process is open right now. And so it will be closing on January 14. So if you are a current resident residency program participant, and would like to apply for the surge scholarship, and you are a person of color, you can apply at res rising dash tie.com. If you go to search scholarship on there and just hit the Apply button, it will take you right to the page in which you can fill out all of the information, upload any documentation that we're requiring. And then we will definitely take a look at the application and put you into the process.   26:55 Yeah, so that means if you're listening to that, listening to this podcast today, on the 10th, you have until the end of this week, so get on it if you want money to help you get through your residency, so you've got like you've got five days, so get on it.   27:14 And this is an annual annual renewal process. So we will launch a new cohort every year. So if you miss out this year, but you're going through your residency programs, this year, you will get another chance at the end of this year to apply for the scholarship. And definitely any students out there who might be listening or interested in the field of PT, and you are going to be a new grad in this upcoming year of 2022. Or I'm sorry, a new student to PT school this year. And please, please, please think about offsetting some of that student debt through a scholarship program like rising tide.   27:55 Excellent. And now what's new with the foundation? What do you have coming up aside from these amazing scholarship opportunities,   28:03 while being part of rising tide means you're part of our community. And so one of the really awesome things that we are going to we are doing with our cohort is getting them together annually for sort of rising tide retreat in which we're going to have thought leaders from the industry come together to help be mentors to these students. Each cohort will be building on itself. So as we have this first group of 2021 Slash 2022 go through this year, they will then come back and be be mentors to our next cohort of students that will be coming through so part of the sort of surge and crafts together where you've got, you know, physical therapists going through residency programs will help to be mentors to these up and coming students. And so creating this community of connection, and education is really what we're planning through 2022.   29:15 I see what you did there. I like it, I like it. And now let's say you're a physical therapist like me, and you're like, wow, I am loving this rising tide. How can I can I donate to this? Can I be a part of this? What can I do?   29:32 Yeah, that's a great question. Karen and I, since launching this this past year in 2021, I just been so honored by the amount of outpouring of support that people have wanted to give to this program, including financial. I mentioned that it was self funded. And you know, We've had many, many years of scholarships that are going to be awarded. But with this outpouring of support of people who wanted to donate financially, I, I went ahead and change the 501 C three status to allow me to have donations. And so in March of 2022, we will be opening up the rising tide foundation to people who want to donate. And my hope is to actually double the number of scholarships that we're going to be able to award in 2022, that we we were able to do in 2021. And so if we can continue to do that every year, so that would mean we would award 10 scholarships in 2022, rather than five for at least the cross scholarship and then four of the search scholars, I think that would be absolutely amazing. And as you can imagine, if we did that year over year, we would be funding almost every PT student in let's say, 20 years.   31:05 Exactly. Hey, that's that big blue sky dream, right? The be hag? Yes, yes, the big big dream. And and, and it's a great dream to help future physical therapists not be saddled with the amount of student debt that a lot of students over the past couple of years have, unfortunately, had to deal with. So I think it's a wonderful foundation. And I applaud you for taking the initiative to putting this out into the world. And again, where can people find Oh, you said it a couple times, and we will have a link to it in the show notes. But where can people find more about the scholarship and about rising tide?   31:49 Yep, it's www dot rising with a Z r i v i n g dash tide.com. And I'm sure many of you have heard the saying rising, a rising tide raises all boats. And that's really where it came from. It's something that has that thing has really meant a lot to me, in how I perform as a leader, and what I sort of prescribed to as sort of my own personal culture of wanting to help people. And so that's where sort of the name sort of stems from. But yeah, go to rising tide.com. And you can learn all about our foundation and scholarship program, you can sign up for our blog subscription, we have a monthly vlogs, coming out about all kinds of things that has to do with how students can improve sort of how they think about becoming a physical therapist, too, just thought provoking ideas as we go about wanting to sort of change the face of the PC profession.   33:05 Perfect. And I'll also add that you're also on Instagram, and on Twitter. So if you go to the website, you can go down to the bottom and click on the little icons, and you can follow rising tide on Instagram and Twitter and LinkedIn as well. That's right. Yeah, perfect. All right. Well, Heidi, as we start to wrap things up, I know, I asked you this before, so you're gonna have to think of something new. What's another piece of advice you would give to your younger self?   33:41 Well, I would just say be open minded to a path that you may not have thought that you might go down, go down. I will just say that, you know, starting a nonprofit, and a scholarship program was really not on on my radar. And as things have unfolded, just like starting in that entrepreneurial mindset, like it works in your professional life, as I'm sorry, it works in your personal life, as well as your professional life in terms of finding problems that need to be solved and figuring out a way to do that. And so stay staying really open minded to things that come your way that may not be necessarily what you think, or had planned to do. To find ways to just try to try new things and be open minded to those options and they can take you down path of trim adding tremendous value and to others but also just in, in in to yourself as well.   34:58 Yeah, excellent advice. keep your mind open. And if something aligns with with your vision and values, then go for it. Great advice. Heidi, thank you so much for coming on to the podcast today talking about rising tide. And again, if you're going to mention this one more time, if you're going into your residency program, check out rising tide, check out the website. We mentioned it several times, also in the show notes at podcast at healthy, wealthy, smart, calm and apply, because you've got a couple of days if you're listening to this on the 10th of January 2022. You've got until the 14th to apply for the surge scholarship. Is that That's right, right.   35:44 That's right. Okay. Well, you got until the 14th until the midnight of the 14th and mentioned that you heard it on rising tide or on the healthy wealthy podcast. And we'll just move you to the top of the stack.   35:56 Yes. So So do it. People get on it be a part of the rising tide. Heidi, thank you so much for coming on.   36:04 Karen, it's always a pleasure. Thank you so much. Yeah,   36:06 of course. And everyone. Thanks so much for listening, have a great couple of days and stay healthy, wealthy and smart. And a big thank you to Dr. Heidi Jenga for coming on the podcast to discuss the rising tide foundation and of course, thank you to Net Health. So again, they have a new offer if you sign up and complete a marketing audit to learn how digital marketing solutions can help your clinic when they will buy lunch for your office. Head over to net health.com forward slash li te zy to sign up for your complimentary marketing audit to get your clinics online visibility, reputation and referrals increasing in 2022   36:45 Thank you for listening and please subscribe to the podcast at podcast dot healthy wealthy smart.com And don't forget to follow us on social media  

Heidi Jannenga is the co-founder and chief clinical officer at WebPT, a leading software solution for PTs, OTs, and SLPs. She is also the founder and President of Rizing Tide, a scholarship for students to inspire more diversity in inclusiveness in the physical therapy profession. Joining along with Heidi today is Moyo Tillery, Rizing Tide Foundation Selection committee member. www.rizing-tide.com

Dr. Heidi Jannenga PT, DPT, ACT, is the Co-Founder and Chief Clinical Officer at WebPT. She points out that healthcare providers should be more aware of the benefits of physical therapy and how technology and telehealth are making PT more accessible for a broader audience. Heidi explains. "This past year, with the whole COVID thing that's going on and continues to go on, we also launched a virtual visit platform. We can do telehealth with patients while they're at home so that it doesn't always have to mean that you have to get yourself to a clinic, especially those in rural areas and such. It really now has expanded our reach in terms of connecting with more patients who could benefit from physical therapist care. "I think that it's going to take a little while for us to find the happy medium between in-person visits and virtual. By no means do I think that 100% of care from a physical therapist can be done virtually because of the nature of our clinical expertise." @WebPT #PT #PhysicalTherapy #RehabTherapy #Telehealth #COVID19 WebPT.com Download the transcript here  

Dr. Heidi Jannenga PT, DPT, ACT, is the Co-Founder and Chief Clinical Officer at WebPT. She points out that healthcare providers should be more aware of the benefits of physical therapy and how technology and telehealth are making PT more accessible for a broader audience. Heidi explains. "This past year, with the whole COVID thing that's going on and continues to go on, we also launched a virtual visit platform. We can do telehealth with patients while they're at home so that it doesn't always have to mean that you have to get yourself to a clinic, especially those in rural areas and such. It really now has expanded our reach in terms of connecting with more patients who could benefit from physical therapist care. "I think that it's going to take a little while for us to find the happy medium between in-person visits and virtual. By no means do I think that 100% of care from a physical therapist can be done virtually because of the nature of our clinical expertise." @WebPT #PT #PhysicalTherapy #RehabTherapy #Telehealth #COVID19 WebPT.com Listen to the podcast here  

Ever wonder how badly the pandemic and 2020 really was for the average PT private practice? Or what practice owners and practitioners did to get through it, and how they're doing now? Well, Heidi Jennenga, founder of WebPT, recently released the 5th annual State of Rehab Therapy report with over 7000 respondents to tell us exactly that and so much more…   In their report and this podcast episode, you'll not only learn the above, you'll also learn about a profound shift in business models and the accelerated push to add cash-based services in over half of PT practices out there. But first, Heidi's backstory as a PT-turned-entrepreneur and CEO of a major company was something I couldn't pass up asking about... During college, Heidi Jannenga suffered a serious knee injury that made it impossible for her to continue participating in sports. She was referred for physical therapy, and as a result, was able to heal and return to her former athletic performance level. She found the prospect of being able to help other athletes in the same way fascinating, so she changed her major from pre-med to PT.  Eventually, Heidi became Clinic Director for a top-tier sports medicine clinic. She noticed the clinic was wasting a huge amount of time on dictation documentation, so she tried to find a solution that could make this task simpler—but none existed. Recognizing the enormous value such a tool would have for the practice, she partnered with a software engineer, and together, they created one. Once it became apparent there was a genuine market demand for their new software, they formally launched WebPT in 2008.  In this interview, Heidi explains how she's grown WebPT into the most-popular EMR in the field of physical therapy… and of course also walks us through some of the findings from this year's “State of Rehab Therapy” report, which investigated what's been going on in the field throughout the past year and what tactics enabled practices to flourish despite the extremely difficult conditions created by the pandemic. USEFUL INFORMATION: Check out our Masterclass: How to Generate New and Return Patients via Email in Just 15 Minutes a Week

In this episode, Co-Founder and CCO of WebPT, Heidi Jannenga, talks about the trends that were revealed in the State of Rehab Therapy Report done by WebPT. Today, Heidi gives an overview of the Rehab Therapy Report, and she talks about how technology has benefitted the industry, business continuity and growth, and the reality of burnout. How has the pandemic impacted business revenue, budget, and employment. Hear about the lack of diversity in the industry, the disparities in advocacy and associations, and the tech adoption boom of 2020, all on today's episode of The Healthy, Wealthy & Smart Podcast.   Key Takeaways Survey results show that 77.4% of rehab professionals identify as white, 6% as Asian, 5.5% as Hispanic/Latino, 2.8% as Black/African American, and smaller percentages as American Indian, Alaskan Native, Native Hawaiian, and other Pacific Islander. “There are huge gaps in terms of not reflecting who our patients really are in every area of the nation.” “40% of the [women] respondents said that they now hold C-Level executive positions. That's a 10% improvement.” “Almost every clinic leader I talk to today are at pre-Covid numbers, and most of them are above pre-Covid numbers.” 50% of therapists, and 42% of therapy assistants reported feeling more burntout now than they did prior to the pandemic. “60% of rehab professionals said that they didn't participate in any of the numerous advocacy efforts from last year.” “Even if you disagree with some of the decisions or directions of APTA, that's all the more reason to be involved.” “It takes a lot of vulnerability and confidence to say ‘I don't know.'” “As a leader, you shouldn't have all the answers. You become a crutch to those that work with you if you're the only one who has all the answers.”   More about Heidi Jannenga Dr. Heidi Jannenga is a physical therapist and the co-founder and Chief Clinical Officer of WebPT, an eight-time Inc. 5000 honoree, and the leading software solution for physical, occupational, and speech therapists. As a member of the board and senior management team, Heidi advises on WebPT's product vision, company culture, branding efforts and internal operations, while advocating for rehab therapists, women leaders, and entrepreneurs on a national and international scale. Heidi has guided WebPT through several milestones, including three funding rounds: an angel round with Canal Partners, a venture capital round with Battery Ventures, and a private equity round with Warburg Pincus; five acquisitions; and numerous national corporate and industry awards. In 2017, Heidi was honored by Health Data Management as one of the most powerful women in IT, and she was a finalist for EY's Entrepreneur of the Year. In 2018, she was named the Ed Denison Business Leader of the Year at the Arizona Technology Council's Governor's Celebration of Innovation. She also is a proud member of the YPO Scottsdale Chapter and Charter 100 as well as an investor with Golden Seeds, which focuses on women-founded or led organizations. Her latest venture is called Rizing Tide, which is a foundation dedicated to fostering diversity and inclusiveness in the physical therapy workforce. Heidi is a mother to her 9-year-old daughter Ava, and she enjoys traveling, hiking, mountain biking, and practicing yoga in her spare time.   Suggested Keywords Covid, Survey, APTA, Rehab Therapy, Report, Data, WebPT, Diversity, Physiotherapy, Advocacy, Technology, Burnout, Business, Healthy, Wealthy, Smart,   Recommended Resources The State of Rehab Therapy 2021: https://www.webpt.com/downloads/state-of-rehab-therapy-2021 The State of Rehab Therapy Webinar: https://www.webpt.com/webinars/the-state-of-rehab-therapy-in-2021   To learn more, follow Heidi at: Website:          https://www.webpt.com Instagram:       @heidi_jannenga Twitter:            @HeidiJannenga LinkedIn:         Heidi Jannenga   Subscribe to Healthy, Wealthy & Smart: Website:                      https://podcast.healthywealthysmart.com Apple Podcasts:          https://podcasts.apple.com/us/podcast/healthy-wealthy-smart/id532717264 Spotify:                        https://open.spotify.com/show/6ELmKwE4mSZXBB8TiQvp73 SoundCloud:               https://soundcloud.com/healthywealthysmart Stitcher:                       https://www.stitcher.com/show/healthy-wealthy-smart iHeart Radio:               https://www.iheart.com/podcast/263-healthy-wealthy-smart-27628927   Read the Full Transcript Here:  Speaker 1 (00:03): Hey, Heidi, welcome to the show podcast. I'm so excited to have you on today. Speaker 2 (00:08): Thanks Karen. So excited myself to be here. So thanks for the invite. I really appreciate it. Of course. Speaker 1 (00:14): And today we're going to talk all about the key trends that were revealed in the state of rehab therapy report powered by web PT. But before we get to those trends, can you tell the listeners how all of this information was compiled? Speaker 2 (00:32): Sure. So we actually started conducting this industry-wide survey of the rehab therapy industry and what we consider rehab therapy is PT, OT, and speech back in 2017 that was the first time we released the state of rehab therapy report. And essentially we were trying, we had a lot of questions about the industry that we just honestly couldn't find the answers. And so we decided, well, we're just going to put out a survey to ask the questions we want answered topics ranged from business financials, operational structure, patient volumes, job satisfaction, technology trends, demographics, like we just really wanted to dive into sort of slice and dice the industry a little bit more as far as data goes. And we took a little bit of a pause in 2020, obviously due to COVID. But we did actually launch the survey at the end of the year. And so that's what we're talking about now. As far as the results go and we collected, I think over 6,700 responses, the majority of, of whom treat patients directly. So either as therapist or assistance, and 60% of them were from outpatient private practice. So the other 40% were from other therapists who work in other areas of the industry. So we feel like the findings really you know, give a good sort of breakdown of what's going on in the profession as a whole. Speaker 1 (02:10): Let's just dive in, then let's talk about some of those trends. So I will just kind of throw it over to you and we'll go through the major trends that you found. So let's, let's start. Speaker 2 (02:22): Yeah, let's just kick it off with something that's top of mind. I know for a lot of businesses and not just in the PT world, based on some of the occurrences within 2020, and that's really focusing on diversity. I think we've talked about it a lot that we, we all sort of know that there's this issue of lack of diversity within our profession as a whole. We're pretty much racially, very homogeneous. Our survey results showed that 77.4% of rehab professionals identify as white. Our results showed 6% identify as Asian five and a half to identify as Hispanic or Latino 2.8% identify as black or African-American. And then smaller percentages of the American Indian or Alaska native and native Hawaiian and other Pacific Islander. And so if you sort of then contrast that right with the overall society of, of the U S I mean, there's just huge gaps in terms of not reflecting who our patients really are and in every area of the nation. Speaker 2 (03:42): So, you know, we, we asked a little bit of why some of the factors that are leading to that, and, and I, I think that, you know, we can sort of hypothesize a lot on, you know, the flood student recruitment. Like we're just not getting them in. We're not, for whatever reason. They don't know how cool it is to be a physical therapist. They're not attracted to it. So the recruitment is kind of broken. And so from there you just have a limited hiring pool. And so of course, you know, I think what a lot of people are sort of now attacking also is just, do we have some unconscious bias, like, do we need more training of our, our teams and recruiting processes within our own organizations to sort of eliminate and hopefully put a little more attention on trying to, to become more diverse in our employee base. Speaker 1 (04:33): Yeah. And you know, like you said, that this is not unexpected to continue to show this lack of diversity and, and yeah. Where, where does this start? Does this start with recruiting teenagers out of high school, into undergrad and then recruiting from undergrad into grad school? Is it exposing more you know, people of color just to the profession in general? You know, there are some people doing great job with that, like Jasmine tools in Southern New Jersey. I don't know if you know Jasmine, but she created a girl scout badge, a physical therapy girl scout badge. And she works mainly with girl scout troops in inner cities in Philadelphia. So you've got all these young girls who now know what physical therapy is because they're getting their physical therapy badge. Speaker 2 (05:25): That's awesome. I love that. Yeah. And we need more of that obviously happening at an earlier age to just, I mean, we've talked a lot about it. I knew you've talked about it on this podcast about sort of the brand problem of actually attracting patients in, but that also is reflected in attracting amazing people of all, you know races, color, everything like, you know, into our profession as a whole. Now I will say Karen, that we did see something positive you know, we, you and I have talked a lot about sort of the misrepresentation of women in leadership within our profession. And we did see a pretty good uptick. We we've also always talked about it in terms of you know, 70% of therapists are women and yet only 30% of them hold any kind of leadership position whether it's clinic, director or above manager. But we did see that number go up from where it was. And so 40% of the respondents said that they now hold a C level executive positions, which I thought was mean that's a 10% improvement. So huge. That was awesome to see. Speaker 1 (06:45): Yeah. I love hearing that. That's a huge, that's a huge jump. 10%. Excellent. Well, that's a, that's definitely a positive. Okay. So let's go to another trend that came out of this report and it has to do with technology. So can you expand on that? Speaker 2 (07:04): Yeah. So I'm sure that a lot of your listeners can relate. Telehealth was an explosion that had to happen during COVID. We were all stuck at home and people were in the midst of rehab, some hurt themselves doing, you know, working out at home using their, their Peloton or whatever it was, and they still needed therapy. It wasn't like people stopped needing PT, right. Or rehab therapy. And so tele-health exploded. So the use of, of platform tele-health technology platforms spiked significantly over the last year, although we saw about 75% of clinics that actually implemented tele-health during this time, we've now seen that number completely plummet down to two pretty low numbers. So people are going back to status quo. Now that most cities and states are, have opened back up. So it's going to be interesting to see how this trend continues. Speaker 2 (08:14): I do a whole tangent, we could do a whole nother podcast, I'm sure on how do you, how can we put, how can tell a health be you lies a, from a patient experience perspective, but also from a reimbursement payment perspective, like how do we make sure that is there, is there a hybrid potential in the future to, in, in my assessment, reach more people like we, you know, we always talk about the 90% problem, right? If 90% of patients who have a diagnosis that could be beneficial in rehab therapy, aren't getting to us. So how do we expand that opportunity? Tele-Health has it, has it, has the potential to be a of that? Yeah. I experienced Speaker 1 (08:57): That over. COVID that exact thing now I still am. I am still using tele-health because I'm in New York city as a lot of people know, and there are still people who are like, not, not just not comfortable, you know? Right. So I'm still using it. But what I found was that, so I have a cash based practice. And so some people were like, Ooh, it's a little pricey. Do you have a way around this? And I said, well, why don't we do one session in person? And then we can move to tele-health and maybe do half hour sessions on tele-health, which will be less expensive. Right. And it was a great mix. I do that. I did that a lot with kids. I mean, you can't keep a kid's attention for more than a half an hour in person or on telehealth and teenager, forget it. Right. So I found, oh, this is a perfect use of tele-health. So it's, it's still allows me to create the revenue I need for my business. And it's certainly a less expensive option. And I would argue a very very convenient and, and maybe just the perfect option for that subset of people. Speaker 2 (10:04): Yeah. I agree. I'm, I'm very much in favor of understanding the patient experience and the flexibility that telehealth can allow patients. Right. I think that there's just a lot of discussion right now on how do we get paid for that? Right. And whether or not does it tele-health is, should we be paid the same amount as an in-person in-person visit versus a tele-health visit? And I think it's still up in the air. Like, I, I, I fully can see it from both sides. Right. but to your point, the expense side of what your, your cost as a individual business owner on tele-health is significantly less. Right. And you could, the volume of people that you can kind of stack up to be able to see is significantly more. Right. And so, I guess also the, there's still a lot to be known about the outcome, right. Speaker 2 (11:03): Is it truly beneficial for the patient experience? Because, you know, there's, there's data now coming out that telehealth is actually expanding the utilization of care of in-person. So people aren't getting Nessus it's, it's increasing the number of visits in a episode of care because it's not taking the place of in-person it's adding to in person. Right. So we still need to understand and pull the data 2020 to understand how it fully impacted. Cause you know, insurances are always leery about adding more visits and paying out a little bit more for treatment, but if the outcomes are better, that to me always speaks volumes as Speaker 1 (11:48): Well. Yeah, absolutely. Now, was there any other technology aside from tele-health that reported being used more like, were there any apps or any, you know, other types of, of tech or was tele-health really the, the main thing? Speaker 2 (12:04): Well, telehealth was the big one. But I think there were a lot more folks that decided to ramp up their direct access marketing efforts. So I thought that was really interesting, like in order to, to keep in contact with your patients, right. And also keep some volume coming in. Again, we, it, it sort of pushed people in areas that they knew they should be doing, but now had the opportunity to do during this sort of time. You know, we, we were talking a lot about it at web PT. This is the time to work on your business when maybe you can't work in your business. Right. And so we saw, you know, marketing significantly ramp up for a lot of clinics, whether it was, you know, working on their website to their digital marketing strategy things like that. Speaker 2 (12:59): And then figuring out some different ways to offer more non-traditional services, whether that's, you know, like you cash-based services, ride share you know, nutritional counseling, like additives sort of things to their repertoire of services that they could add add on additionally to the clinic, which, you know, all great things. So I think it's just expanding the opportunity for more revenue streams through the use of technology mainly via their site or zoom or, you know, other things where they can have a larger audience all at one time versus having to only have a few that you had to physically come into the practice. So that's really cool to see. Speaker 1 (13:49): Yeah. I think it COVID sort of forced people to think outside the box. So instead of just sticking with, well, it's been working and then all of a sudden, wait a second, this literally can't work at the moment. So what do we have to do? So it may be, it, it sparks some more creative thinking from people. Absolutely. Yeah. That's a good thing. Speaker 2 (14:10): That's a good thing right. Out of your, out of your proverbial Speaker 1 (14:14): Box. Yeah. Yeah. And, and oftentimes you'll have business growth from that, which leads us to our next point. Let's talk about what a great segue let's talk about. Business continuity and growth, which when I read this, I was like a little boy. So go ahead. Let's talk about that. Speaker 2 (14:35): Okay. Well, as you can imagine, it was a bit of a mixed bag, right? I mean, there were quite a few unfortunate closed doors that happened at practices. It was also a huge opportunity for some of our larger organizations, enterprise organizations in the profession to continue with their consolidation and bringing more clinics into the fold. But we did find, you know, we, we've been doing a lot of education over the years on the business side and really have talks about how important it is to have that rainy day fund of, you know, at least three months of expenses. Now we all know that COVID happened longer than that. We've been under this COVID umbrella for longer than that, but truly having to close your doors probably did not have to happen for more than 90 days, depending on what state you were in, but essential, we were essential workers. Speaker 2 (15:32): Right. So, you know, the bright side of that was that I think 38% of leaders that took the survey said they did have that. So 40% of respondents said, yep, we had what we needed to do. We hunker down, we did some of that. There's other things that we could outside of the box during that time. Right. and we survived. Right. And so that, to me, it was just really heartwarming to see, like you hear horror stories and other industries, restaurant, and other things where man, they just suffered big time. Right. And so it was good to see that from the private practice sector there were still significant amount of businesses that were remained viable during this time found ways to continue on with some other revenue streams. And as a matter of fact, 34% of our clinic leaders said they were already starting to open more practices and locations within the next five years. Speaker 2 (16:37): So they're not, you know, struggling right now. And as you know even though our visits completely plummeted for a few months, like they quickly ramped back up and almost every clinic leader that I talked to today are at cope pre COVID numbers. And most of them are above COVID numbers. They can't keep up with the volume right now for the most part, so good problems to have. I'm just excited that, you know, again, we we were at the forefront of, of essential workers helping people in need, whether it was specifically in orthopedic you know, rehab, but also there's so many great stories of how clinics, you know, were out there helping folks. And now we have the post COVID long haulers that we're now getting into our practices. So the value of PT did not dwindle during this time, which is, which is great to see. Yeah, Speaker 1 (17:38): Absolutely. And now, as we talk about these clinics ramping up and more patients coming in and more work for the PTs, well, oftentimes you can kind of see where I'm going here that can lead to burnout. So talk about the, the topic of burnout that you found within this report. Speaker 2 (17:59): Well, this was a problem pre COVID, so it's not even anything super new. We we've continued to report on this. It can, you know, the, the slope is on the RA is going in the wrong direction. Based on our, our, our survey 50% of therapist and 42% of therapy assistants reported feeling more burned out now than they did prior to the pandemic. Most of them cited reasons for that burnout or fear of contracting COVID and just reminder, you know, this survey was taken at early this year, end of last year. So we were still sort of in the thick of things changes in their work hours and sort of change in the whole overall clinic morale. Speaker 2 (18:51): We're all experiencing some, you know, mental health sort of pieces fall out great word fallout from all of this. Right. And so, as you can imagine, that was reflected in the survey. So, you know, at the, at the same time, even though they reported this, this burnout most of them have said that they obviously still love our industry. They don't have any necessarily thoughts of, of potentially leaving. Although we do, we are seeing some, a little bit of that. I think just like every other industry, when you couldn't work, people picked up their heads and said, Hmm, what else is out there? And we are seeing, you know, a few, a few more percentages of people looking outside of clinical care, which I I'm, I don't think is necessarily a bad thing to, to continue, you know, projecting a, an awesome brand for PT professionals. But outside or doing things now in nonclinical care nonclinical work. Speaker 1 (20:00): Yeah. And I've definitely seen a lot. I've seen that sort of trend as well as moving away from patient care and going into nonclinical roles, which, like you said, there's nothing wrong with that. You have to do what feels good for you. What, what advice would you give to a PT who is maybe they are one of those 50% who are feeling burnout or feeling like we hope it's not feeling apathetic towards the profession and their patients, but that is part of, of the burnout feeling burned out. Is that real, like apathy for just doing the job? So what advice would you have? Speaker 2 (20:48): Yeah. You know, most of the time and I'll speak to myself and when I feel burned out, I have to get back to the root of passionate around why I'm doing it. Why, why do I love, why, why did I get into this in the first place? What is my purpose sort of in being a PT and you know, and figure out, you know, what's causing, what are the root causes of, of, of these feelings of burnout? Is it the current position I'm in? Do I just not like who I'm working for? Do my values, not line up with my employer. Like some of these things like people, you just, you still feel so lucky to have a job sometimes during time. And then, and then now that, you know, things are kind of opening back up. I think a lot of people are coming out of COVID experiencing like, holy crap. Speaker 2 (21:38): Like, what am I doing with my life? They they've lost their family members. They've lost friends. Like it's, it's kind of this wake up call for a lot of people to say, holy crap, what am I doing with my life? Like, is this really what I want to do and love to do? And so you see a lot of people struggling with that and maybe not perhaps loving what, where they are and what they're doing. And so they're kind of in this burnout phase and I, again, this was taken in like December, January, right? You've been hunkered down for a whole year with not a positive end in sight, even at that point. Right. I mean, it's starting to come out of it. So things were kind of doom and gloom in the country. We're just transitioning out of, you know, a present presidential race. Speaker 2 (22:27): There was a lot of change and a lot of turmoil going on in the, in the country at that point in time. So I think that's also reflected here, Karen. I would say this is probably similar to what you might ask any average American during this time. Right. So I would just take that into consideration as we look at these numbers, but you know, one of the things we didn't talk about here with regard to demographics is also just the, the student debt that is still a, such a huge problem in our profession. And it's just, it's not getting any better necessarily. And so again, compounding your student debt on top of, oh my gosh, do I really love my job? Like, there's an COVID and everything else, like, there's just you just, you feel kind of in despair. Right. And so I think that's, what's really reflected here again. What would I tell people I'm like, again, go back to the roots. Like what, what do you, why do you love what you do? Or why, why do, what did you get into this profession to do and find a path to be able to make that happen? Speaker 1 (23:40): Yeah. It's like you said, it's sort of stress upon stress upon stress with uncertainty. Yes. And that's really difficult for people, especially when you have a boatload of student loans and wait, no, one's hiring now. Right. When this was taken, when the survey was taken, we weren't at those pre COVID levels yet because the vaccine hadn't been widespread yet. And so yeah, I can understand why a lot of people felt burnout and, and quite honestly, I agree with you, I would say 50% plus of Americans felt burned out at that time as well. Speaker 2 (24:20): Yeah. And, and going back to some of the COVID impacts, like when the survey was taken, you know, our survey results showed that a lot of clinics were in that uncertainty phase of not exactly knowing when they were going to actually meet or exceed or even get close to their budget that they had projected for 20, 21. Right. And so there were cutbacks being made perhaps, you know raises were on hold. Right. There's just a lot of factors as an employee or as a therapist that you're kind of like that uncertainty really does not make you feel good. Right. So I think all of that is reflected. I mean, there's so many facets that that can be reflected in that burnout number, especially after the year we just had. Speaker 1 (25:07): Yeah. Yeah. It's not just one thing. It's a lot. Yeah. It's a lot. Okay. Is there, what were, are there any other sort of major trends from the report that we didn't hit on yet that you want to make sure the listeners get? Speaker 2 (25:22): Well, you know, I'm a huge advocate on advocacy as you are. And you know, we always kind of want to know, like where, and how are people doing advocacy? How do they get involved with the profession? How did they get involved to, to stand up for where the profession and no, no difference in, in years past, you know, the, unfortunately the PTA and the OTA and even ashes to some point, Ashleigh actually has done a fabulous job as far as galvanizing their SLP base. But AP TA and, and almost 50% of those responded to our, our survey said that they were either not members or had no intention of being members. Cause they didn't feel like it added value for the cost of, of being a member. And so, you know, from an advocacy perspective I, it was also a dismal number to sit to show that 60% of rehab professionals said that they didn't participate in any of the numerous advocacy efforts from last year, Speaker 3 (26:43): Which was Speaker 2 (26:45): Again to my heart. I will say though, that that is a significantly yeah. Lower number, which is still sad because we did rally a lot of people last year around the 9% cuts and all of that. I think more people than ever, I guess, if you look at the, you know, the positive side of this, more people than ever did get involved whether it was, you know, to provide tele-health to have an avenue for more for revenue, the 9% cuts, you know, all of those things definitely rallied folks to become more involved, but we still have, you know, to your words earlier, some apathetic PTs that just don't understand, maybe it's just don't even understand how advocacy works. They don't feel like they have time. It doesn't make a difference, like all the excuses that people want to give. So it's always a point of contention for me, whether it's, you know, if you want to be a member, I believe everybody should be a member of the PTA. Speaker 2 (27:45): It's your association. They represent all everyone in, in the profession as a whole. I know they struggle because it's just, there's so many opportunities for PT and, and specializations within our profession that everybody wants to raise their hand and say, you need to represent me. But at the end of the day, we're all physical therapists and that's what we need to, I feel like we must come back to and so, and also with the PT pack, you know, and, and having been a previous trustee, I know how hard it is to in the small, small percentages of people that do contribute to this hugely important effort of how advocacy has to be done in meetings and people knowing who you are as an association and as a group, and why it's so important to, to not have cuts to our profession. Right. I mean, they are just ignorant to, to essentially what we do on a regular basis and how much we get paid for it, or lack thereof. Speaker 1 (28:56): Yeah. And, and what I would say to people listening, even if you disagree with some of the decisions or directions of a PTA, that's all the more reason to be involved so that your vote, your voice can be heard. And, and maybe you can change some of those things that you don't like. I mean, I understand it's a slow ship to steer. It's a big organization. Like, you know, it's not like a nimble small private practice owner who can change things on a dime, you know, but it is a big ship to steer, but the more and more people, especially younger therapists that can get involved and have their voices heard. I think that there's a good to make a difference Speaker 2 (29:43): For sure. And I, I think just understanding how you can get involved, whether it's, there's lots of ways to be involved, even if it's financial for now, or maybe a kind of, maybe it's just time, like there's lots of different ways to, to add your voice and your voice does matter. And I think that more than ever is important to, for people to understand. I think we had the most it's not just even therapist's voices, but patient voices. We had the most number of patients that was something we, we rallied so well with this year is to get the patient voice heard with regards to the 9% cut, especially on the Medicare side. And so I think that was pretty impressive and made a huge, huge impact with the legislators, with regard to the effect and why we've had some significant progress in, in mitigating those cuts. Speaker 1 (30:40): Yeah. And oftentimes, like you can be involved in like the easiest way possible by just like going onto a website and putting in your zip code, finding the people and pressing a button and it sends it up. Like to me, it sends it off to like Chuck Schumer and, and Kiersten Gillibrand. And I don't know. Yeah. Speaker 2 (31:01): It's so easy. Even if you don't know who your legislators are, the apt [inaudible] like, there's so many sites now that are help making this so much easier to become involved to, to, to lend your voice right. In a way that is super impactful and only takes a couple minutes. Yeah. Speaker 1 (31:24): If that, and you don't have to be a member to do that yes. Nor do your parents or your friends tune in seconds and it's free. And if you have a smartphone, it literally takes two seconds and a LA it's all pre-written. So, yeah, I agree. I think positive advocacy efforts are so needed and like you said, they, they make a difference, you know? So, okay. I think we talked about a lot. We talked about diversity technology, COVID advocacy business growth. Anything else that really jumps out at you from this report? Speaker 2 (32:09): No. I think those are the big highlights. You know, we look forward to, to now be able to compare this is a a great sort of slice in time, immediately post kind of post COVID bef just immediately prior to the, you know, getting back to quote unquote normal as far as visit numbers and things like that. So we definitely look forward to doing this again next year. So I, your listeners to participate in the future again, to get your voice heard and to, to really be able to reflect more of what's going on in the industry. Speaker 1 (32:53): Yeah. I think it's great. And where can people find this report if they wanted to read the whole thing? Speaker 2 (33:00): Yeah. If you go to web pt.com/state of rehab therapy or if you just go to our blog page you'll find it and it's a free to download. It's actually a 60 page report full of graphics. And like, if you're a data nerd, like dive in, because they're there, we have sliced and diced it and made this beautiful. Our team is just awesome. And did a lot of work to, to make this digestible from anyone, even if you're not a data nerd to bring out the highlights. And then also Karen, we're going to be doing a webinar coming up in just a couple of weeks. So you'll find that on our website as well. You can sign up for the webinar. We'll, we'll go in much deeper depth as far as the details of, of more of these topics that you and I have talked about today. Speaker 1 (33:57): Excellent. Excellent. And they can, all that can be found on the web PT website. Yep. Perfect. And where can people find you on social media, things like that if they want to follow you or get in touch or ask you questions? Yeah, Speaker 2 (34:12): I'm on LinkedIn. I'm also on Instagram at hydrogen Nanga. So it's J a N N E N GA. And yeah, happy to engage on social, do it quite a bit, especially on via LinkedIn. So love to connect with any of your listeners. Speaker 1 (34:31): Excellent. And then finally, last question. What advice knowing where you are now in your life and career, what advice would you give to your younger self? Maybe you're that PT right out of PT school. Speaker 2 (34:47): Yeah. it's a great question, man. I have to reflect back quite a few years when I was a young TT now. But I think that the biggest piece of advice I would give is really around not thinking that you have to have all the answers. So I had a hard time when I first came out of the, I felt like, okay, I'm a, I'm a physical therapist. Now I'm in front of my patient. That credibility of any question they have are going to ask me, I have to know the answer. And that's not always, that's not true, actually the, the ability to say, I'm not sure that gets, let me get back to you and truly providing research, great response versus an off the cuff, maybe not perfect response. I think sometimes it can be so much more valuable in your overall long-term credibility with that, that particular patient or other therapist or leader. Speaker 2 (35:59): It takes a lot of vulnerability to say, I don't know. And a lot of confidence to say, I don't know, but I wish I would have been able to do that maybe a little bit more on the beginning and not felt the pressure of having to feel like I needed to know all the answers because Lord knows, I didn't know all the answers back in the day. I still don't know them today. Right. And you know, one of the other interesting things, just from a, as my growth, as a leader in this same sort of vein is what I've learned over time is that as a leader, you shouldn't have all the answers, right? It's my people come to me now and they've learned over time, like you become a crutch to those that work with you or for you. If you're the only one who has all the answers, right. Versus putting it back on to them to say, well, what do you think? Like, what do you think the answer is? Coming to me with solutions, not just a problem. And so to me, that's training and bringing in new leaders. I learned that from, from a leader who was a mentor to me quite a few years ago. And so that's another sort of way that now I've shifted that same response from a leadership perspective. Speaker 1 (37:24): Oh my gosh. I could talk all day on this from a leadership perspective who may have to do another podcast on it. So I think people would love it. Well this was Heidi, this was great. Thank you so much such good, good information for anyone in any of the rehab therapies, PT, OT speech to download this report, dive in and, and use this report for your own business or your own practice, you know, that's what these reports are for, right. To kind of not just look at it and say, oh, that was cool report, but to actually use the report and use it to be a guide maybe to your business or to your practice. Yes. Speaker 2 (38:04): Yeah. That's exactly right. Like how, how in your business decision trends that you're seeing in industry that you can validate some of your decision-making on is exactly why we've, we've put this out there to the public with no cost to you. Like it's, it's really just to, to benefit and give back to this industry that we love so much and want to see flourish. So Karen, thank you so much for having me. I really appreciate the opportunity. Congratulations on all your, can't say enough, how awesome you are with your advocacy and as an influencer and, and true thought leader in our industry. So thanks for everything you're doing with this podcast and, and, and all of your other ventures. It's, it's awesome to watch you and see how much of an impact you've been able to have in our profession. Speaker 1 (38:57): Thank you. That's so nice making me blush aside from the large scratch for my cat on my cheek, where it's already red. Thank you so much. I really appreciate that. And everyone, thank you so much for listening to this episode, go download the report today. We'll have all the links to it at the podcast at podcast on healthy, wealthy, smart.com under this episode. Thanks for tuning in, have a great couple of days and stay healthy, wealthy, and smart.  

Heidi Jannenga Co-Found and CCO of WebPT joins us on the podcast and talks about a variety of topics such as: ✅ Creating WebPT- Leader in the Industry of Web Based EMRs ✅ Attributes of a Successful Entrepreneur  ✅ WebPT's State of Rehab Therapy ✅Lessons Learned from Immigrant Parents ✅ Important Leadership Skills ✅Scaling a Company    This is an amazing episode and everyone should check it out. We get to hear Heidi's story and how much she has changed the landscape of PT with Web Based EMRs. Make sure to subscribe, rate, and leave a review. Thanks Everyone    Check out State of Rehab Therapy 2021 - https://www.webpt.com/downloads/state-of-rehab-therapy-2021/

WebPT- Another Unconscious Conscious Capitalist Growing Strong E6 What an amazing woman that is helping to lead an amazing company! We were so thankful to have Dr. Heidi Jannenga on the show, with hosts Sarah McCraren and Kindra Maples (filling in for Jeremy Neis). There are ways to grow a great business, support the staff, […] The post WebPT- Another Unconscious Conscious Capitalist Growing Strong E6 appeared first on Business RadioX ®.

In episode 15 I Heidi Jannenga to the Focus Forward Business Podcast. Heidi is the Founder and Chief Clinical Officer at WebPT. https://www.webpt.com    Heidi saw a need for a web-based documentation system in the mid 2000’s and embarked on her journey creating WebPT. The company has grown exponentially since its founding in 2008 while maintaining its culture through massive growth over the past decade plus.  One of Heidi’s favorite books is Conscious Leadership: Elevating Humanity Through Business by John Mackey. I love the idea of elevating humanity through business, so she sold me on this one and I have already ordered it.  I know you will enjoy Heidi’s story of starting and growing her business and building a culture that has lasted and promises to continue into the future.  I hope you enjoy my conversation with Heidi.

In this episode, Liz and Tim speak with Dr. Heidi Jannenga PT, DPT, ATC, physical therapist and co-founder of WebPT, regarding the difficult topic of inequity in health care for people of color. We discuss the problems of implicit bias, systemic racism, and the 90% problem in the PT profession. Heidi also provides some small ways we can all work to improve.   Links: Justice In June Why We Cannot—And Do Not—Serve Our Patients Equally Bridging the PT Diversity Gap Connect with Heidi via LinkedIn Some books regarding these topics: The New Jim Crow (Michelle Alexander) So You Want to Talk About Race (Ijeoma Oluo) How to be an Antiracist (Ibram X Kendi) Just Mercy (Bryan Stevenson) White Fragility (Robin DiAngelo)

In this episode, Liz and Tim speak with Dr. Heidi Jannenga PT, DPT, ATC, physical therapist and co-founder of WebPT, regarding the difficult topic of inequity in health care for people of color. We discuss the problems of implicit bias, systemic racism, and the 90% problem in the PT profession. Heidi also provides some small ways we can all work to improve.   Links: Justice In June Why We Cannot—And Do Not—Serve Our Patients Equally Bridging the PT Diversity Gap Connect with Heidi via LinkedIn Some books regarding these topics: The New Jim Crow (Michelle Alexander) So You Want to Talk About Race (Ijeoma Oluo) How to be an Antiracist (Ibram X Kendi) Just Mercy (Bryan Stevenson) White Fragility (Robin DiAngelo)

Inspiration can hit us anywhere. Most times, it's not when we're forcing it. It tends to reveal itself in the most mundane of activities. But, when it shows up, it's a beautiful thing. This is what happened to the president and co-founder at WebPT, Heidi Jannenga. As a physical therapist, she saw the need for a more sophisticated method of documenting patient visits. Pen and paper was the protocol. In this #TakeoverTuesday episode, Heidi fills in FMF co-host John Rougeux on her story through category creation, gaining 40% of the market share, and more. John Rougeux is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets. ------------ Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8

Episode 55: Heidi Jannenga - Thought Leaders in Rehab and the WebPT Story by PTBC Podcast

When most people think of marketing, they think big energy, big talkers, big ideas and even bigger results. And while this may be true, building an effective marketing strategy—and team—is about starting small and ensuring quality always overrides quantity. It's with this mentality that Charlotte Bohnett, senior director of demand generation at WebPT, and Brooke Andrus, content marketing manager at WebPT, have helped develop an extremely effective inbound marketing engine that has led WebPT to become the third-most sought after resource for compliance and billing in the rehab therapy industry. In this episode of The SuccessLab Podcast, Charlotte and Brooke talk about how they got their start in marketing and how they've built a powerhouse marketing engine that has helped grow WebPT from a bootstrapped startup to a rapid-growth tech company. This dynamic duo also explains the pivotal role WebPT's content marketing strategy plays within the team's approach to demand generation as well as why marketing teams should own more of the funnel. Read on for a selection of questions, and listen to the entire interview by clicking the player above. What led you to WebPT? Charlotte: I started at WebPT eight years ago. I finished graduate school in Northwestern Ohio and was working at a B2B company that was a distributor of media to public library systems in the US and Canada. They had just expanded into developing a software that libraries could use for checking out video content so I started dabbling in software as a service in the B2B space. My husband and I both wanted to spread our wings in marketing so we applied for jobs all over the country. Fortunately, WebPT reached out to me for a copywriter position. I had a really good feeling about it, so my husband and I packed up and we drove across the country. I knew it was the right fit for me. Brooke: I went to journalism school at the University of Montana and started out my career as a community newspaper reporter and photographer. The parent company that ran our newspaper was constantly reducing newsrooms across the entire organization and I always felt like my job was in jeopardy. Me and my editor were doing the work of six people so I burned out really fast and I decided that it was time to look for something else. I expanded my reach beyond journalism and dabbled in some communications and media relations roles. The company that I was at before WebPT was basically a startup that ended up failing right in the middle of my contract with them. I started looking around and saw the listing at WebPT and was immediately struck by how different and fun it was. I had no idea what an EMR was. I didn't know what SaaS was, but the style and tone of the listing spoke to me so I applied. They called me an hour later to set up an interview. I ended up taking the job, driving across the country and started a new life in Phoenix. What have you been most proud of during your time at WebPT? Charlotte: The team. I have played a hand in hiring every single person in the marketing department. It's my top highlight because without this team we wouldn't have been able to demonstrate the overwhelming value of marketing and of intentionally crafting a very human brand. Without this team, we wouldn't see month-over-month and year-over-year success regardless of the economic or political climate. WebPT has been a juggernaut for over a decade and it is in large part due to this marketing team. Brooke: Making our “Annual State of Rehab Therapy Report” into what it is now. Originally, it was supposed to be a product marketing project to survey the industry and find the data they need to make sure what we were developing was solving our industry's needs. In the middle of the survey our product marketing manager ended up leaving and nobody was stepping in to close the loop on the project. Even though I didn't necessarily want to, I knew it needed to be done so I ended up taking the reins and seeing it through. It turned into this really awesome report and over the years it's evolved into our flagship content marketing piece. We've now done three and I've become the point person for the entire project, from distributing the survey and collecting the data to turning it into this beautiful, polished book. What role does content marketing play in your go-to-market and demand-gen strategies? Charlotte: Content marketing is the foundation of everything we do. Roughly 60% of our leads come in through pure inbound. We wouldn't get so many leads on our website if we didn't have so much traffic coming in organically and that traffic is purely because of how stellar our content is. We wouldn't amass the email marketing leads that we have if our email marketing wasn't fueled by a fantastic monthly newsletter, weekly blog digest, and a webinar series. We also use marketing automation to drip anybody who interacts with any of our content. We have figured out how to make connections to our products with content at every stage of the funnel. Without our content marketing program, we would not see the volume of leads that we are driving. Brooke: Our enterprise sales development works a little bit differently than everything else. Our reps are working bigger accounts for multi-location practices or hospitals. Those are longer sales cycles so they have to do a lot more outreach to keep those leads warm. Everything from blog posts to the industry report has helped give those reps the tools they need to reach out and keep the conversation going. What connections along your journeys have made the biggest impact? Charlotte: One person who has majorly impacted both me and Brooke is Heidi Jannenga. She is an example of an executive who has figured out how to be one with the people. She's honest, transparent, tough as nails and absolutely brilliant. She trusts and respects other people and prioritizes surrounding herself with people who are going to teach her things and then she empowers them. One other person is Mike Manheimer. He's one of the people who fought to hire me at WebPT and he worked with me closely for the entire time he was at WebPT. Before he left to lead demand gen marketing at Gainsight, he fought to promote me to an official manager title and give me authority. After he left, I felt empowered to lead that team. Without Mike showing me that a boss could be somebody who can treat you as an equal, I don't know if I would have known that that's the kind of team that I could create at WebPT. Brooke: I definitely owe my start in marketing and the progression through my roles in the marketing team to Charlotte. I had zero management ambition when I started, but Charlotte recognized the potential in me and it is a huge reason why I ended up pursuing a leadership path. She believed I could do it even though I had no experience managing people and I wasn't confident in my natural leadership abilities. She helped me make that transition and she's always had my back. No matter what happens, whether I feel like I made the right or wrong decision, Charlotte's there to help me turn it into a growth experience. What is one piece of advice you would give to marketers who might be struggling to scale or operationalize content within the organization? Charlotte: Make marketing own more of the funnel. Don't hand over prospects who download a white paper to sales. Keep those people in the marketing funnel, nurture them and get them to commit to a demo because then you're able to control more of the entire funnel and you take a load off of sales, which demonstrates the value of marketing. Marketing is proving that we can qualify the leads through marketing automation. Brooke: Start small. Our content marketing program is a multifaceted, well-oiled machine at this point, but it was not always that way. It's a process. The first step is getting in tune with your audience, understanding what they want to consume, when they want to consume it and how they want to consume it. Create a plan for a month, then try to plan for a quarter, then try to do a high level plan for a year. Keep in mind you don't have to publish something every single day. I think that's a mistake that a lot of content marketers make. Be thoughtful about the content that you're producing and focus more on quality than on quantity. Speed Round Are you a coffee drinker, yes or no? Brooke: Yes. I have one or two cups of coffee first thing in the morning and nothing after that. Charlotte: Yes. I consume all my coffee before noon, but I drink coffee all morning long. What is one marketing tool you are geeking out over right now? Charlotte: Our company is very into Drift right now. What is your favorite piece of technology? Charlotte: Roku Brooke: Garmin watch What's one book you would pass along to a fellow marketer? Charlotte: The book that I would give people is no book at all. I would tell them to be more observant of the marketing world around them. Brooke: This isn't really a marketing book, but a writing book that I recommend to people is “Eats, Shoots & Leaves.” It's incredibly entertaining but it also teaches a lot about writing in a clear, concise manner. Who's one person you'd like to make a connection with? Charlotte: Jameela Jamil Brooke: Barbara Walters What is one of your favorite ice breakers when you're introducing yourself to someone? Charlotte: Talking to people about the food and drinks at events, which actually works out very well because people always want to critique whatever they're eating and drinking at that moment. Brooke: If you see somebody with cool swag from the trade show floor, you can ask them where they got it. How many hours of sleep on average do you guys each get each night? Charlotte: About 7 hours Brooke: 7-8 hours Connect with Charlotte, Brooke and WebPT: You can go to webpt.com. You can follow us on Twitter, Instagram, Facebook, LinkedIn, Pinterest. If you want to get in touch with me or Brooke you can email demandgen@webpt.com. We're both on Twitter— @charbertos and @brookeaandrus.

Lily chats with Heidi Jannenga. Heidi is the Co-Founder and Chief Clinical Officer of WebPT, which is an electronic medical record company that primarily works with physical therapists, occupational therapists, and speech language pathologists. During this episode, Heidi and Lily chat about what it's been like to lead a company during the COVID-19 crisis and how WebPT is helping its customers respond to the moment. Heidi is also a mom, so she shares how she's been navigating the balance between work and motherhood during this time.Make sure to follow Heidi on LinkedIn at linkedin.com/in/heidijannenga/ and on Twitter @HeidiJannenga. And for the all the therapists out there, head over to the WebPT Blog for a super helpful and free resource!Episode produced by Wendel Topper: https://createk.us/

Dr. Heidi Jannenga, PT, DPT, ATC, is the Co-Founder and Chief Clinical Officer of WebPT, a seven-time Inc. 5000 honoree and the leading software solution for physical, occupational, and speech therapists. Heidi advises on the company’s strategic direction and product innovation, while advocating for the rehab therapy profession on an international scale. Since starting the company in 2008,  Heidi has guided WebPT through several milestones, including a seed round with Canal Partners, VC round with Battery Ventures and most recently a partnership with PE firm Warburg Pincus; five acquisitions, and numerous awards, including best in KLAS, Best Places to Work and Inc.’s Top Company Culture. In 2017, Heidi was honored by Health Data Management as one of the most powerful women in IT, and she was a finalist for Ernst and Young’s Entrepreneur of the Year. In 2018, she was named the Ed Denison Business Leader of the Year at the Arizona Technology Council’s Governor’s Celebration of Innovation. She also is an active member of the YPO Scottsdale Chapter. Her proudest accomplishment is being a mom to her daughter Ava. She also enjoys traveling, hiking, Taiko drumming, and practicing yoga in her spare time. Show Notes: [02:59] Heidi shares more about WebPT and it's company culture [06:55] How their Core Values were born [08:03] Breaking down WebPT's Core Values [13:51] Subscribing to conscious capitalism [14:42] Heidi shares their experience transitioning to work from home due to COVID-19 [17:57] How are physical therapists doing telehealth [20:49] Fostering empathy and flexibility with employees who are moms [24:32] Tracking employee productivity in light of working from home [28:22] Dealing with mental issues of employees within the organization [32:18] Getting outside capital for funding [38:18] How people adjust to her different shifts of position within the organization [44:09] How to discover your "unique ability" [46:45] The importance of introspection and mentorship [52:04] Heidi's advice for women who aren't tapping their full potential Links To Social Media LinkedIn, Twitter

Telehealth in rehab therapy: How it can be leveraged for patient care and why PT's should use this opportunity to advocate for permanent telehealth coverage expansion. What PT's need to know regarding billing etc. It's all a moving target right now. Business continuity: What PT's need to know to keep their businesses running during times of uncertainty and hardship, including patient communications, employee support, company culture/morale and more. Links from WEB PT: https://www.webpt.com/resources/webinars/telehealth-and-continuity-strategies-for-pts-ots-and-slps-during-crisis/?utm_medium=web&utm_source=blog&utm_content=slider_ad_webinar_telehealth_and_continuity&utm_campaign=blog

Telehealth in rehab therapy: How it can be leveraged for patient care and why PT's should use this opportunity to advocate for permanent telehealth coverage expansion. What PT's need to know regarding billing etc. It's all a moving target right now. Business continuity: What PT's need to know to keep their businesses running during times of uncertainty and hardship, including patient communications, employee support, company culture/morale and more. Links from WEB PT: https://www.webpt.com/resources/webinars/telehealth-and-continuity-strategies-for-pts-ots-and-slps-during-crisis/?utm_medium=web&utm_source=blog&utm_content=slider_ad_webinar_telehealth_and_continuity&utm_campaign=blog

On this episode, Dr. Heidi Jannenga – Co-Founder & Chief Clinical Officer of WebPT – joins the show to discuss how message management separates the good communicators from great communicators.

Improved outcomes through an innovative end to end business solutions designed specifically for rehab therapy professionals. For the show notes, full transcript, links, and resources please visit us at show link: https://bit.ly/2FDyNw2

Meet Heidi Jannenga, the founder of WebPT and a rockstar in the PT world. In this episode of Rehabpreneur Podcast 03:35 - Where is Heidi from? How did Heidi get started on her journey as a PT? 04:40 - How did WebPT start up? Why did Heidi decide to open up this software? 07:00 - What is the most challenging thing that Heidi had to overcome as an entrepreneur? 09:45 - Why should entrepreneurs use Heidi’s WebPT software? 12:10 - What advice would Heidi give to physical therapists who are thinking of starting their own private practice?   You can visit Heidi’s website at webpt.com

Inspiration can hit us anywhere. Most times, it's not when we're forcing it. It tends to reveal itself in the most mundane of activities. But, when it shows up, it's a beautiful thing. This is what happened to the president and co-founder at WebPT, Heidi Jannenga. As a physical therapist, she saw the need for a more sophisticated method of documenting patient visits. Pen and paper was the protocol. In this #TakeoverTuesday episode, Heidi fills in FMF co-host John Rougeux on her story through category creation, gaining 40% of the market share, and more. John Rougeux is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets. Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?  

WEB PT released it's 3rd annual "State of Rehab Therapy" insight. A 30+ page deep dive into statistics and insights from more than 6,000 responses across the profession. We caught up with Heidi and looked at the responses and trends that stood out from their report. Download the report for free here

WEB PT released it's 3rd annual "State of Rehab Therapy" insight. A 30+ page deep dive into statistics and insights from more than 6,000 responses across the profession. We caught up with Heidi and looked at the responses and trends that stood out from their report. Download the report for free here

There are opportunities out there that we can and should take advantage of to improve our practice. Looking for these opportunities from a unique perspective, Heidi Jannenga, PT, DPT, ATC is back to discuss the results of WebPT’s “The State of Rehab Therapy – 2019” and takes on the challenge to address the obstacles and […]

There are opportunities out there that we can and should take advantage of to improve our practice. Looking for these opportunities from a unique perspective, Heidi Jannenga, PT, DPT, ATC is back to discuss the results of WebPT’s “The State of Rehab Therapy – 2019” and takes on the challenge to address the obstacles and detriments to the profession. As Heidi breaks these down, arm yourself with the data to work from and grow your clinic’s value. In this episode, look into solutions you can possibly do with student loan debt, stagnant salary and insurance issues, and regulations and documentations. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Physical Therapy Owners Club today: ptoclub.com Physical Therapy Owners Club Facebook Physical Therapy Owners Club LinkedIn Physical Therapy Owners Club Twitter

Heidi Jannenga, President and Co-Founder of WebPT, talks about how their cloud-based idea grew into the leading physical therapy software on the market. WebPT did over $80M in revenue last year with a 99% customer retention rate. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.   Topics Discussed in this Episode: [01:38] How Heidi first came up with the idea for WebPT [06:03] How they saved a tremendous amount of money in building their platform by finding a technical co-founder [07:03] Launching their product, deciding on pricing, and getting customers [09:59] How much money they were saving versus how much money they were spending for transcription [10:41] WebPT’s secret sauce and how they started getting leads [13:13] Building WebPT’s marketing strategy [14:49] How much traffic they’re getting from their content and SEO [16:06] Creating brand awareness among university students [17:08] Doing trade shows and building their reputation [18:10] Going after the SMB space and engaging with their customers to improve their platform [20:53] WebPT’s retention rate in the past and now [21:52] The challenge of getting customers on board [23:54] WebPT’s workflow [25:42] WebPT’s Idea Portal and other ways of getting customer feedback [28:51] Bringing on a CEO and scaling the company [32:19] What made them decide to raise funds and how they did it successfully [38:17] Taking risks to grow the business [40:32] Growing through acquisitions [41:21] Why Heidi thought the business would fail and what she did about it [42:41] What had the biggest impact on WebPT’s growth [43:17] The area that Heidi had to personally grow in to grow the business   Key Takeaways: Having a technical co-founder and a subject matter expert is a very good fusion to launching a successful product. What’s tremendously important during the early stage of a business is staying niche. The number one reason acquisitions fail is because there’s not a culture fit between the two companies. It’s okay to be vulnerable even as a leader. You don’t have to have all the answers, and it’s okay to say you don’t know. That vulnerability component in a leader can lead to loyalty.   Action Steps: Know the impact that your business is having on customers. Bring people that are smarter than you into your business but still own that you’re the leader they’re looking up to.   Heidi said: “You can’t discount the actual product. The product has to work… If it’s a shitty product, you’re going to have a problem with people leaving.” “As a leader, it’s okay to be vulnerable. I think too often we have our work selves and we have our out-of-work selves, and the authenticity is what people really migrate to.”   More from Heidi Jannenga: WebPT’s Website Heidi’s LinkedIn Heidi’s Twitter (@HeidiJannenga) Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

Dr. Heidi Jannenga PT, DPT, ATC/L, is the co-founder and president of WebPT, a leading rehab therapy EMR platform for enhancing patient care and fueling business growth. She regularly speaks at technology, entrepreneurship and leadership events, and national PT industry conferences. But where did her tech startup journey begin? In 2006, Heidi Jannenga was a leading sports physical therapist and multi-clinic director, was looking for ways to improve her practice’s bottom line. After identifying dictation and paper documentation management as two of her business’s biggest costs, she started looking for a less expensive solution to documentation and enlisted the help of Brad Jannenga, a seasoned technologist with three successful SaaS platforms under his belt. Heidi knew she needed something that would not only fit her workflow as a PT, but also would be affordable, intuitive, and easy to implement in her clinic. The more Brad and Heidi shopped around, though, the more discouraged they became. That was when they decided to partner and develop her business’s ideal software solution. Brad started shadowing Heidi to gain a deep understanding of her workflow and documentation needs. In the evenings, the two would regroup and map out how the software should work. Then, Brad would get to coding and Heidi would get to testing. And piece by piece, WebPT—a web-based physical therapy EMR—was born. Heidi and Brad officially launched the software in 2008. Within three years, their cloud-based idea grew into the leading physical therapy software on the market. Today, as president and co-founder, Heidi leads WebPT’s product vision, branding efforts, and company culture, while advocating for the physical therapy profession on a national scale. Since its launch, WebPT has evolved from a startup into one of the nation's fastest-growing privately held companies, employing more than 500 people, while helping nearly 80,000 Members run better, more efficient practices and improve care delivery. Headquartered in the historic Warehouse District in downtown Phoenix, WebPT has also been listed on Inc. Magazine's list of the nation's 5000 fastest-growing companies five consecutive years in row—earning it a spot on the prestigious Inc. Honor Roll—and ranked on the Deloitte Technology Fast 500 list in 2016. Hedi joins me on my daily tech podcast to share her tech startup story from idea to securing funding and enjoying fantastic success. This story will be invaluable to other startup founders searching for inspiration.

The post Episode 24 // Heidi Jannenga on How Conscious Capitalism Shaped WebPT’s Culture and Success appeared first on The Remarkabrand Podcast.

The post Episode 24 // Heidi Jannenga on How Conscious Capitalism Shaped WebPT’s Culture and Success appeared first on AZ Brandcast.

WebPT has experienced some crazy growth Growing a company is full of change. Growing a company to 500+ employees in 10 years is full of constant change. WebPT set out to change the way physical therapists file their paperwork and in the process built a company that's made the fastest growing businesses list 6 times between Inc., Forbes, and Deloitte. Last week, we sat down with WebPT President and Co-Founder Heidi Jannenga. We talk about how a college basketball injury led her to physical therapy and how she has revolutionized the industry since.

Headlines: The Sports Medicine Licensure Clarity Act is on the President's desk for signature. The SUPPORT for Patients and Communities Act (or, the major opioid legislation everyone is talking about) is also awaiting the President's signature. The legislation does the following: Improves and expands access to treatment and recovery services Encourages the use of non-addictive opioid alternatives Gives law enforcement tools to better remove illicit drugs from communities Provides grants to communities to combat Fentanyl (Click here for the one page overview) Pain specialists are speaking out about forced tapering, noting that current language put out by the CDC could result in patients experiencing severe and prolonged withdrawal, as well as debilitating functional limitations. Dr. Beth Darnall, Stanford pain specialist, submitted a petition signed by those who treat patients with chronic pain. You can find her on the Healthy Wealthy & Smart podcast on episode 379 (Roadmap to Pain Relief) and episode 221 (The Opioid Epidemic). Health Professionals for Patients in Pain has a similar letter. The Centers for Medicare and Medicaid is due to release the 2019 rule soon; in the meantime, check out the comments provided to CMS by the APTA.  A timeline for TRICARE changes has been released; the timeline is dependent on when the rule is released to the US Office of Management and Budget for review. Featuring Dr. Heidi Jannenga, President and Co-Founder of WebPT, talking about the ASCEND conference.

Dr. Heidi Jannenga, PT, DPT, ATC, is the co-founder and president of WebPT, the country’s leading rehab therapy EMR platform for enhancing patient care and fueling business growth. Since the company’s launch in 2008, Heidi has guided WebPT through exponential growth. Today, it’s the fastest-growing physical therapy software in the country, employing nearly 500 people and serving more than 75,000 therapy professionals at more than 12,000 clinics. WebPT has also ranked five consecutive times on the prestigious Inc. 5000 list and twice on the Inc. 500. Heidi has been recognized as one of Health Data Management’s Most Powerful Women in Healthcare IT, an Entrepreneur of the Year finalist by Ernst & Young, a Most Admired Leader and Tech Titan by the Phoenix Business Journal, among other accolades. Prior to co-founding WebPT, Heidi practiced as a physical therapist for more than 15 years. Today, she regularly speaks as a subject-matter expert at local and regional technology, entrepreneurship, and leadership events, as well as at national PT industry conferences.   TWITTER: @webpt INSTAGRAM:@webpt FACEBOOK:@webpt WEBSITE: webpt.com   To watch this episode go to relentlessmentality.net   Your Host Justin Bayless President & CEO, Bayless Healthcare INSTAGRAM: @JustBayless LINKEDIN: @JustinBayless YOUTUBE: Relentless Mentality

What if I told you that if you focused on one thing, it would return you over $100,000 per year, would you be interested? Heidi and I continue our conversation about the current state of the PT industry and business ownership, and delve specifically into this topic. PT owners are losing money, over $100k per […]

What if I told you that if you focused on one thing, it would return you over $100,000 per year, would you be interested? Heidi and I continue our conversation about the current state of the PT industry and business ownership, and delve specifically into this topic. PT owners are losing money, over $100k per year, because they and their PTs aren’t getting patient buy-in to PT services. WebPT’s report showed that 90% of patients aren’t completing their Plan of Care. Improving that one thing, if focused on with every provider in your clinic, will immediately make an impact on you and your patients. Imagine the benefits – improved outcomes, improved reputation, improved referrals/word of mouth, improved financials, etc. What would you do with an extra $100k this year? Shoot me an email with your response and I’ll send you a gift! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Physical Therapy Owners Club today: ptoclub.com Physical Therapy Owners Club Facebook Physical Therapy Owners Club LinkedIn

As one of the progressive leaders in our industry, Heidi Jannenga, PT, DPT, ATC, and her group at WebPT decided to get the pulse of the PT industry by surveying over 7000 rehab professionals across the country. The report, "The State of Rehab Therapy in 2018," provides some important information regarding the current PT climate […]

As one of the progressive leaders in our industry, Heidi Jannenga, PT, DPT, ATC, and her group at WebPT decided to get the pulse of the PT industry by surveying over 7000 rehab professionals across the country. The report, “The State of Rehab Therapy in 2018,” provides some important information regarding the current PT climate and, specifically, regarding PT business ownership. We discuss the aspects of the report pertinent to PT owners, and in this episode that topic is the fact that PT owners lack marketing and growth strategies! Focusing solely on physician referrals is not a recipe for growth. There’s so much more business out there! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Physical Therapy Owners Club today: ptoclub.com Physical Therapy Owners Club Facebook Physical Therapy Owners Club LinkedIn

Our guest this week is Dr. Heidi Jannenga, PT, DPT, ATC and President/Co-Founder of WebPT. WebPT recently released its second annual report on the State of Rehab Therapy (found here). Host Cait Cederholm sits down with her to chat about the current challenges that face rehab professions, including patient compliance, marketing, student debt, and the gender pay gap. (22 minute listen) Talus Media Talks is a subsidiary of Talus Media: PT Views & PT News. You can find physical therapy news on our sister channel, Talus Media News. Check us out on Twitter, Facebook, & Instagram @TalusMedia, and head to our website at talusmedia.org for more information.

It’s Monday July 30! We have your PT news for the week--Oregon begins issuing privileges, USC’s hybrid program starts up, shoulder surgery is no better than placebo, and transparency in the opioid epidemic takes a hit. As always, vitals are vital, and this week Cait Cederholm sits down to chat with Heidi Jannenga on the state of rehab therapy. Talus Media News is a subsidiary of Talus Media: PT Views & PT News. You can find all interviews mentioned in this newscast on our sister channel, Talus Media Talks. Check us out on Twitter & Facebook @TalusMedia, and head to our website at talusmedia.org for more information.

Heidi Jannenga, Co-founder and President of WebPT, discusses how they raised $1 million WITH $1 million in revenue already booked, and then turned that $1 million into $17 million in revenue.

Here’s a glimpse of what you can expect in this episode of Profiles in Leadership. Learn about Heidi’s path into the PT field and where she is today. Find out what need Heidi was searching for a solution and how that became WebPT. How the vision of WebPT has evolved over the years. Her Ah-ha Moment – How she knew WebPT would work. The next phase of WebPT and how they’re moving into the hospital sector. What she predicts the future of PT looks like. Learn what Heidi hopes for the future of WebPT.

When you think of tech talent, it's easy to limit that purview to developers and programmers. The Valley is loaded with opportunities for tech talent, and they span far more than coding gigs. In this episode of our special series on TechTalent, Heidi Jannenga, co-founder and president of WebPT, discusses misconceptions new grads have about tech jobs, what makes her top employees stand out and what they look for in the hiring process. How do you define top tech talent? There are these mythical creatures we're always looking for as full spec engineers who can span the different areas of development including DevOps, the delivery team world in the cloud, and coders that are very well versed in the latest languages. They understand how to build large-scale platforms and converge and integrate different parts of technology and platforms together. I think they are problem solvers, have empathy and they understand the customer is the most important piece of the puzzle. Are there particular qualities you look for in tech talent? Of course we look for their technical competencies first and foremost, but as an organization, WebPT hires for culture first. We're looking for motivated and passionate individuals who understand our purpose and vision, and can really get behind it. We want people who are very collaborative and work well in teams. We have an agile work environment, so we have smaller team groups that work together. We look for people who understand the importance of quality of code and putting out good, bug-free products. Top talent are those who continue to challenge themselves to learn more, don't think they have all the answers and are open-minded. Thinking of your best employees, what has made them stand out? It comes down the problem solvers. They're nerdy, geeky and hobbyists. They're problem solving when they're not even here, and then they come in super motivated when a lightbulb goes on. They fully embrace the purpose of our organization, including our members and the problems they're having. Our best tech employees are those who are efficient, love what they do and love to inspire others. What roles do you have the toughest time filling? I asked our director of software development that same question and he said, “All of them!” Programmers, DevOps, scrum masters, product managers, and product owners, we have quite a few opportunities open right now. If you go to webpt.com/careers, you'll find what we're interviewing for. How do you recognize some of your best employees? We hold a monthly stand up in which we have a special kudos section where we recognize folks for their valiant efforts. We also have our annual holiday party where we recognize 11 people in the organization that have gone above and beyond our core values. We also have a newsletter where we spotlight employees and share feedback so they can continue to grow and develop as employees. Different departments recognize employees in different ways. If you were mentoring a group of emerging tech talent students, what's one thing you'd want them to know? There are many different opportunities within development. When people think of development, they think of the guy with the hooded sweatshirt coding away. But there are so many diverse opportunities, including IT, scrum masters, developers, quality assurance folks and then the whole product management side. Is there one book you would pass along to emerging tech talent? “Rework” by the founders of 37signals. It is about how to build software, as well as some of the business principles behind it. It is important as a technologist to understand how your role fits into the overall organization.

Heidi Jannenga is the president and co-founder of WebPT, a SaaS company providing support to physical therapists, occupational therapists, and speech-language pathologists.   WebPT has been on the INC 5000 list of fastest growing companies in the US for five years straight and is one of Arizona's fastest growing companies.   Our conversation takes us from Heidi’s days playing basketball to finding her passion in the profession of physical therapy. She then explains how seeing a huge problem led to the creation of WebPT. We talk about corporate culture, engaging your customers, the fear of failure, generational issues, and so much more. SELECT LINKS FROM THE PODCAST WebPT WebPT careers hjannenga@webpt.com WebPT's values Conscious Capitalism Special Episode with Michael Lorsch - Vision v. Behavior Special Episode with Michael Lorsch - Overcoming Failure Headspace Arizona Chamber of Commerce Email us at contact@azoriginals.net Rising Strong - Brene Brown

The business of physical therapy is ripe with opportunity. The most successful people under the nuance of thoughts. It's ok to be in the grey area. You have to go into business for the right reasons! what is your fear? Therapy Insiders Podcast is proud to be sponsored by WebPT! WebPT recently conducted an industry survey of thousands of rehab therapy professionals across a wide variety of settings, specialties, and geographic regions. This data is eye opening and very telling. We discussed some critical points on a previous episode of Therapy Insiders with Heidi Jannenga. For the full data set click the image below! About Steve from: https://www.orangedotcoaching.com  Steve Anderson is the former CEO of Therapeutic Associates, a physical therapy practice with more than 80 outpatient clinics in Washington, Oregon and Idaho that also serves as a major hospital contract in Southern California. Therapeutic Associates was formed in 1952, and Steve was only the 3rd CEO and held that position for 19 years, beginning in 1998 after 16 years with the company. As a physical therapist, Steve started his career in 1980 in Portland, Oregon. In 1983 he opened the first Therapeutic Associates clinic in the state of Washington in West Seattle. As the owner and director of West Seattle Physical Therapy for 16 years, Steve was elected by his peers to become the CEO of Therapeutic Associates in 1998.  In addition to his day-to-day responsibilities, Steve is also active in national organizations related to physical therapy, including the American Physical Therapy Association (APTA) and as a Board of Trustee for The Foundation for Physical Therapy. He also served as the President of The Private Practice Section of APTA for 6 years between 2002 and 2008. He received his section’s most prestigious award, the Robert G. Dicus Service Award, in 2010. Steve received the APTA Leadership Advocacy Award in 2006 for his efforts in Washington D.C. and Washington State in the legislative arena. In 2012 Steve received the Distinguished Alumnus Award from Northwestern University Physical Therapy School. In 2016 Steve was awarded Physical Therapist of the Year by PTWA, the APTA chapter for the state of Washington. Steve earned his bachelor’s degree from Pacific Lutheran University. He went onto physical therapy school at Northwestern University in Chicago. He has been a physical therapist for 37 years and worked for Therapeutic Associates until the end of 2016. In addition to his duties with Orange Dot Consulting, he also serves as a Senior Healthcare Advisor for VGM Advantage. He resides in Seattle, Washington with his wife, Sharon.

Helping us move from awareness to action this week is Heidi Jannenga. Heidi is the cofounder and President of WebPT. We talked about her entrepreneurial journey, how hard they work at their corporate culture, her advice to potential entrepreneurs and a little bit on spirit animals. You can find out more about Heidi and what she’s working on at WebPT.com, Facebook, and Twitter. For templates of letters/emails and or talking points referenced in the show, or simply to say “hi” click here.

Rachael Lowe from Physiopedia talks to founder and president of WebPT, Heidi Jannenga. This conversation explores the remarkable success of the company in the past 9 years, what Heidi has learned along the way and her opinions on how Physical Therapy (physiotherapy) the profession and its members can work address the challenges of the future. www.webpt.com https://twitter.com/HeidiJannenga https://www.linkedin.com/in/heidijannenga/ https://www.bizjournals.com/phoenix/news/2017/05/12/2017-az-top-tech-awards-tech-titan-heidi-jannenga.html

WebPT is leading the way in using data to progress physical therapy forward. It’s time to use data to better connect physical therapists with their communities at scale. Therapy Insiders Podcast Episode Summary: Dr. Heidi Jannenga returns to Therapy Insiders podcast to discuss the results of a comprehensive survey conducted by WebPT. We break down a few interesting results which may or may not be surprising to you. Tune in!

Heidi Jannenga, Co-founder and President at WebPT, yet another scrappy entrepreneur who managed to bootstrap to over $1M ARR and THEN raised the first million in angel funding.

"We have an opportunity, we need to embrace it." "That was slap in the face Jackass moment." "It's about collaborative care, not silo'd care." "We can set a new normal." Article referenced: What I Learned at HIMSS: PTs Are Health Care’s Forgotten Provider Therapy Insiders Podcast is proud to be sponsored by WebPT! Have you had the deductible talk with a patient yet? Yea, chances are you have. It’s a difficult conversation to navigate. Would you like to learn how to tackle it head on and improve the persons understanding in such a way that it helps everyone? Have you had issues collecting payments from patients with high-deductibles? Obviously, there are many issues with high-deductible insurance plans. Check out this FREE webinar, Suppressing Sticker Shock by Heidi Jannenga, President of WebPT and Nancy Ham, CEO of WebPT! Heidi and Nancy address the aforementioned questions and help explain strategies to handle patients with high-deductible plans. You don’t want to miss it!   About Heidi from https://www.webpt.com/about Heidi Jannenga, PT, DPT, ATC/LPresident and Co-Founder Follow Heidi Jannenga on Twitter Connect with Heidi Jannenga on LinkedIn As president and co-founder, Heidi leads WebPT’s product vision, company culture, and branding efforts, while advocating for the physical therapy profession on a national scale. She co-founded WebPT after recognizing the need for a more sophisticated industry-specific EMR platform and has since guided the company through exponential growth, while garnering national recognition. Heidi brings with her more than 15 years of experience as a physical therapist and multi-clinic site director as well as a passion for healthcare innovation, entrepreneurship, and leadership.An active member of the sports and private practice sections of the APTA, Heidi advocates for independent rehab therapy businesses, speaks as a subject-matter expert at industry conferences and events, and participates in local and national technology, entrepreneurship, and women-in-leadership seminars. In 2014, Heidi was appointed to the PT-PAC Board of Trustees. She also serves as a mentor to physical therapy students and local entrepreneurs and leverages her platform to promote the importance of diversity, company culture, and overall business acumen for private practice rehab therapy professionals. In 2015, Heidi was named the AzPTA's Physical Therapist of the Year. Heidi was a collegiate basketball player at the University of California, Davis, and remains a lifelong fan of the Aggies. She graduated with a bachelor’s degree in biological sciences and exercise physiology, went on to earn her master’s degree in physical therapy at the Institute of Physical Therapy in St. Augustine, Florida, and obtained her doctorate of physical therapy through Evidence in Motion. When she’s not enjoying time with her daughter Ava, Heidi is perfecting her Spanish, practicing yoga, or hiking one of her favorite Phoenix trails.

"Don't ever try to convince somebody." "It's not pain science. It's just science." "I don't care if my patients don't get better." "Some disorders don't respond to physical therapy." "We often forget these people we accuse of secondary gain have primary loses." Therapy Insiders Podcast is proudly sponsored by: CHECK OUT A FREE WEBINAR from WebPT on Healthcare Reform: From ACA reform to MIPS, health care is changing fast. Make sure you’re prepared for every regulatory storm. Watch our free webinar, Cloudy with a Chance of Reform: 2017 Trends That Will Impact Your Rehab Therapy Practice. In this presentation, expert hosts Dr. Heidi Jannenga and Nancy Ham outline impending healthcare changes and explain how they’ll impact rehab therapists. Check it out now at webpt.com/reform.

"You need to embrace the process." "When you don't know what you're doing you end up over selling." "There's a difference between apprenticeship and mentorship." "I was ready to leave the profession all together after my first year." "There is an optimal process to becoming good in anything." Therapy Insiders Podcast is proudly sponsored by: CHECK OUT A FREE WEBINAR from WebPT on Reform: From ACA reform to MIPS, health care is changing fast. Make sure you're prepared for every regulatory storm. Watch our free webinar, Cloudy with a Chance of Reform: 2017 Trends That Will Impact Your Rehab Therapy Practice. In this presentation, expert hosts Dr. Heidi Jannenga and Nancy Ham outline impending healthcare changes and explain how they'll impact rehab therapists. Check it out now at webpt.com/reform.     About Don from: http://wp.mountainriverpt.com/?portfolio=don-reagan-pt-dpt-cscs Dr. Reagan graduated magna cum laude with his Doctor of Physical Therapy (DPT) degree with an emphasis in Manual Therapy from the University of St. Augustine where he was awarded the “Professional Promise Award”. Previously, he graduated magna cum laude with his Bachelor of Science in Exercise Science degree with an emphasis in Strength and Conditioning from Liberty University. He interned with the Naval Medical Center of San Diego specializing in vestibular rehabilitation of the tactical athlete as well as Duke Sports Medicine while assisting with the athletic development of collegiate athletes. Don he has been a Certified Strength and Conditioning Specialist (CSCS) since 2008 from the National Strength and Conditioning Association (NSCA).  He is currently an instructor for Functional Movement Systems (FMS) and was most recently an Adjunct Professor of Strength and Conditioning at Liberty University and Master Instructor for Equinox Fitness Training Institute (EFTI). He has presented at the state and national levels on the synthesis of movement based rehabilitation and performance enhancement. He has competed in Powerlifting and Olympic Weightlifting. Don volunteers with the SPORT Foundation assisting with sports medicine coverage to local high school athletic events within Pittsylvania County as an Emergency Responder. Don and his family are delighted to join the community of Chatham VA!

  "A really successful culture is purposeful"   "We want to paint a picture of value"   "Too many companies lose their way when they get bigger"   "We enable them to punch above their weight"   "Telehealth will be something critical"   About Nancy and Heidi from www.webpt.com Nancy Ham joined WebPT as CEO and a board member in 2016, bringing with her a wealth of experience in successfully establishing, developing, growing, and operating private and public healthcare information technology companies. As CEO, she focuses on developing innovative strategies to help guide the company through its next phase of growth. Prior to joining WebPT, Nancy served as CEO of Healthagen Population Health Solutions, an Aetna company. There, she oversaw several tech businesses, including Medicity, the market leader in clinical data exchange and interoperability. Before that, Nancy was president, CEO, and a director of MedVentive (later acquired by McKesson), a provider of performance analytics that enabled ACOs and payers to manage cost, efficiency, and quality. Her experience also includes executive roles at Sentillion, ProxyMed, Healtheon/WebMD, and ActaMed Corporation. She also spent five years in leveraged finance at GE Capital. Named by HealthData Management as one of Health IT’s 25 Most Powerful Women Thought Leaders in 2016, Nancy holds a bachelor’s degree in economics from Duke University and a master’s in International Business Studies (MIBS) from the University of South Carolina. In her free time, she enjoys traveling the world, mountain biking, and being outdoors—no matter the season. As president and co-founder, Heidi leads WebPT’s product vision, company culture, and branding efforts, while advocating for the physical therapy profession on a national scale. She co-founded WebPT after recognizing the need for a more sophisticated industry-specific EMR platform and has since guided the company through exponential growth, while garnering national recognition. Heidi brings with her more than 15 years of experience as a physical therapist and multi-clinic site director as well as a passion for healthcare innovation, entrepreneurship, and leadership. An active member of the sports and private practice sections of the APTA, Heidi advocates for independent rehab therapy businesses, speaks as a subject-matter expert at industry conferences and events, and participates in local and national technology, entrepreneurship, and women-in-leadership seminars. In 2014, Heidi was appointed to the PT-PAC Board of Trustees. She also serves as a mentor to physical therapy students and local entrepreneurs and leverages her platform to promote the importance of diversity, company culture, and overall business acumen for private practice rehab therapy professionals. Heidi was a collegiate basketball player at the University of California, Davis, and remains a lifelong fan of the Aggies. She graduated with a bachelor’s degree in biological sciences and exercise physiology, went on to earn her master’s degree in physical therapy at the Institute of Physical Therapy in St. Augustine, Florida, and obtained her doctorate of physical therapy through Evidence in Motion. When she’s not enjoying time with her daughter Ava, Heidi is perfecting her Spanish, practicing yoga, or hiking one of her favorite Phoenix trails.

“It is hard to fail, but it is worse never to have tried to succeed.” ― Theodore Roosevelt In this episode of Therapy Insiders podcast, we are joined (again) by WebPT ...

“Fail often so you can succeed sooner.” —Tom Kelley, Ideo partner Starting a business is a daunting task. It takes a lot of…whats the word I’m looking for—commitment. You have ...