Podcast appearances and mentions of dave kittle

  • 11PODCASTS
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Best podcasts about dave kittle

Latest podcast episodes about dave kittle

PT Pintcast - Physical Therapy
The AI Shift in PT: Letting Go, Leveling Up

PT Pintcast - Physical Therapy

Play Episode Listen Later May 29, 2025 58:42 Transcription Available


Tony Maritato and Dave Kittle return to PT Pintcast with a deep (and hilarious) dive into the future of physical therapy, AI's role in care, and how clinicians can thrive by adapting—not resisting.

ai shift letting go leveling up pt pintcast dave kittle
PT Pintcast - Physical Therapy
PT Clinics Are Media Companies Now. Act Like It.

PT Pintcast - Physical Therapy

Play Episode Listen Later May 27, 2025 58:39 Transcription Available


In this episode, we dismantle the traditional content grind and replace it with a Netflix-inspired approach to content creation for clinics. Jimmy, Tony Maritato, and Dave Kittle riff on wild ideas — from pirate therapy and PT on oil rigs, to BYOB group therapy and recruiting with Casey Neistat-style vlogs.What You'll Learn:How to structure content seasons that actually drive businessWhy “day-in-the-life” videos may be the best recruiting tool no one is usingThe psychology behind clinic branding and commitment over applicationsHow to outsource video and content without lifting a fingerThe future of content in PT: bulk recording, binge releases, and paid distributionMentioned in This Episode:

PT Pintcast - Physical Therapy
Why You Should Drop Your PT License! (And Why It Matters)

PT Pintcast - Physical Therapy

Play Episode Listen Later May 17, 2025 52:12 Transcription Available


Dave Kittle and Tony Maritato go all in on the real issues PTs face in 2025: burnout, bureaucracy, and whether your license is actually worth it anymore. This is a raw, transparent conversation for clinicians fed up with “check-the-box” education and broken billing expectations.

drop pts dave kittle
PT Pintcast - Physical Therapy
Why Culture Beats Size in Physical Therapy Practice Growth

PT Pintcast - Physical Therapy

Play Episode Listen Later May 10, 2025 45:35 Transcription Available


This week on PT Pintcast, Jimmy McKay sits down with Dave Kittle and Tony Maritato to tackle one of the biggest questions facing physical therapists today: Should you go big, go solo, or go home?We explore the real differences between working in corporate PT chains vs. independent practices. Plus, we highlight how organizations like Fox Rehab scaled without losing their culture — and why that's the key to long-term retention and success.Topics covered:The solopreneur revolution in physical therapyWhy PTs are leaving corporate chains for boutique and niche practicesHow small clinics can win with clinician-first leadershipThe return of real-world connection: micro events vs. Zoom fatigueA “Steal This Strategy” segment on building buzz through dinner parties, not webinarsGuests Mentioned:Dave Kittle – The Dave Kittle Show on YouTubeTony Maritato – Learn Medicare Billing on YouTubeSubscribe & Follow: Apple Podcasts | Spotify | YouTube | Instagram | LinkedIn | Twitter | ptpintcast.com

PT Pintcast - Physical Therapy
Steal This Strategy: Pizza, Challenges & the PT Clinic Growth Hack

PT Pintcast - Physical Therapy

Play Episode Listen Later May 6, 2025 34:40 Transcription Available


In this episode of PT Pintcast, Jimmy McKay is joined by Dave Kittle to talk about rethinking how physical therapy clinics market, grow, and make financial decisions. From building community “challenge” events to uncovering hidden financial inefficiencies, this episode is a tactical roadmap for clinic owners.We cover:Creative event-based marketing (like Pizza Wars & Health Trails)Why most PT marketing events failBuilding better incentives to attract your real audienceHow to structure a financial health checkup for your practiceOut-of-network billing strategy (and what it can really pay)Tools & resources mentioned:Blaze Pods for on-site PT challengesAthelas for revenue cycle + financial assessmentsBar Rescue + Marcus Lemonis references on business process

PT Pintcast - Physical Therapy
Entitlement vs. Ownership: What PTs Need to Hear About Their Careers

PT Pintcast - Physical Therapy

Play Episode Listen Later Apr 21, 2025 61:30 Transcription Available


In this episode, Jimmy McKay and Dave Kittle unpack why simply demanding a raise isn't a long-term solution for PTs — and how creating value is the real power move.They dig into why messaging matters more than ever (goodbye “movement assessments”), innovative business models in neuro rehab, and what real partnerships look like in modern healthcare careers.Plus, they share hard-won lessons from radio sales, managing partnerships, and leadership inside clinics.Links:Learn more at PTPintcast.comSubscribe on Apple Podcasts and SpotifyFollow Jimmy on LinkedIn and InstagramYouTube Channel for full episodes and clips!

PT Pintcast - Physical Therapy
Manual Therapy Is Paid Like Copper — But You're Delivering Gold

PT Pintcast - Physical Therapy

Play Episode Listen Later Apr 10, 2025 59:22 Transcription Available


Are we being paid fairly for what we deliver?Join Jimmy McKay, Dave Kittle, and Tony Maritato for a no-holds-barred discussion on:Manual therapy vs. movement-based reimbursementHow Medicare defines (and limits) valueCharging patients for actual premium care — from certifications to techThe tension between doing more and being paid lessAction figures, AI-generated branding, and your role as a “healthcare hero”What We Talked About:Should PTs be charging for everything “above the minimum standard of care”?Is it ethical (or legal) to offer premium services on top of insurance-covered plans?How to avoid the burnout that comes from over-delivering and under-chargingThe difference between running a practice and running a charityLinks & Mentions:

PT Pintcast - Physical Therapy
PT Owners, Stop Fighting Over Leads—Start Doing THIS Instead

PT Pintcast - Physical Therapy

Play Episode Listen Later Apr 8, 2025 65:31 Transcription Available


What if your physical therapy clinic could spin off its own startups? In this episode, we dive deep with Dave Kittle on how PT owners can build businesses inside their business, sell them, and scale smarter—not harder.We cover:How Dave builds $250k revenue micro-businesses within his practiceThe truth about practice valuations and owner transitionsLead generation as a cooperative effort among local clinicsStructuring acquisitions to avoid post-sale disastersThe emotional marketing genius behind his $499 post-op offerWhy runners don't want you to fix their pain—and what they actually want insteadWhether you're looking to sell your practice, acquire another, or build a lean cash-based empire, this episode is a blueprint for PT entrepreneurship in 2025.

PT Pintcast - Physical Therapy
Unlocking Patient Value

PT Pintcast - Physical Therapy

Play Episode Listen Later Dec 3, 2024 57:02 Transcription Available


Jimmy McKay, along with Tony Maritato and Dave Kittle, dive deep into strategies that help physical therapists maximize patient value, streamline operations, and thrive in the ever-changing healthcare world.Key Topics Discussed:

PT Pintcast - Physical Therapy
Magnetic Content Wins: What Generational Marketing Can't Teach You

PT Pintcast - Physical Therapy

Play Episode Listen Later Nov 7, 2024 57:44 Transcription Available


Content creation is changing rapidly, and connecting with diverse generations—Gen Alpha, Millennials, Boomers, and more—requires a sharp strategy. Join Jimmy McKay, Tony Maritato, and Dave Kittle as they explore generational marketing trends, content types that resonate, and effective strategies for creating high-engagement video and social media content. From leveraging heat maps of content preference to unlocking powerful video production hacks, this episode dives deep into maximizing your audience reach and impact.In This Episode:Generational marketing insights and how different age groups prefer to engage with contentCreating high-impact long-form and short-form video contentOvercoming camera anxiety and leveraging 'batting practice' for better video performancesBuilding content packages for large and small-scale businessesReal-world case studies and practical takeaways for content creatorsTarget Audience: Content creators, marketers, business owners, healthcare professionals, and anyone looking to make their content stand out.Special Guests: None (Host: Jimmy McKay; Co-Hosts: Tony Maritato, Dave Kittle)

PT Pintcast - Physical Therapy
The Future of Physical Therapy Profits: Strategies for Success

PT Pintcast - Physical Therapy

Play Episode Listen Later Oct 24, 2024 64:21 Transcription Available


This is the future of physical therapy practice management and how owners can adapt to declining reimbursements. 0:00 - Introduction and episode overview4:32 - Declining insurance reimbursements and opportunities for growth10:15 - Strategies for blending in-network contracts with cash-pay services18:45 - Megan Brown's success with Pilates and community building24:30 - How physical therapists can create additional revenue streams30:45 - Using AI and automation in physical therapy practices38:50 - Case studies: Successful integration of wellness programs45:10 - Treating PT practice like a business: What you need to know52:12 - Final thoughts: The future of PT and value-based care59:30 - Parting shots and what's next for physical therapyJoined by Dave Kittle and Tony Maritato, Jimmy McKay explores ways to leverage both in-network insurance contracts and cash-pay services to maintain profitability in an evolving healthcare landscape. Learn how successful practice owners are blending modalities, offering cash-pay services, and using AI to streamline operations.Key Discussion Points:Strategies to supplement insurance reimbursements with cash-pay services like Pilates and wellness programs.How to think like a business owner while staying true to the principles of physical therapy.Practical examples of successful business models blending PT with additional revenue streams.The role of AI and technology in the future of physical therapy practices.Special Guest:Dave Kittle, PT, DPT, founder of Concierge Pain ReliefTony Maritato, PT, owner of Total Therapy Solutions

PT Pintcast - Physical Therapy
24 Hours to Revolutionize Your PT Business with Shockwave Therapy

PT Pintcast - Physical Therapy

Play Episode Listen Later Oct 17, 2024 63:06 Transcription Available


Jimmy McKay, Tony Maritato, and Dave Kittle dive deep into groundbreaking business models for physical therapy practices. We discuss how integrating innovative tools like Shockwave Therapy can enhance both patient outcomes and clinic profitability. Learn how to transform your practice, attract top talent, and build long-term relationships with patients.00:00 - Intro and Episode Overview01:34 - Why Specialization Matters04:15 - Investing in Quality: Buy Once, Cry Once07:45 - Shockwave Therapy for Adhesive Capsulitis12:30 - Creating a Program for Non-Responsive Shoulders17:40 - How to Keep Patients Coming Back21:55 - Building Long-Term Practice Value27:20 - Using Technology for Recruitment30:00 - Monetizing Hardware to Grow Revenue35:50 - PT Innovation: Evolving or Falling Behind40:05 - Show vs. Tell: How to Attract Patients45:10 - Parting Shots and Key TakeawaysKey points covered:The evolving business models in physical therapy, focusing on patient outcomes and retention.Using specialized tools like Shockwave Therapy to treat conditions like adhesive capsulitis in just one session.Why investing in quality and patient satisfaction is crucial for long-term success.Building a practice that can thrive without constant owner presence, increasing resale value.How niche specialization can lead to significant business growth and recruitment opportunities.Special Guests:Tony Maritato, Physical Therapist & Business InnovatorDave Kittle, PT, Business Coach & Clinic OwnerTarget Audience:Physical therapists, clinic owners, healthcare entrepreneurs, and medical professionals looking to innovate their practice and patient care.

PT Pintcast - Physical Therapy
Revolutionizing PT Clinics: AI, EMRs, and the Future of Physical Therapy

PT Pintcast - Physical Therapy

Play Episode Listen Later Oct 15, 2024 62:53 Transcription Available


In this episode, Jimmy McKay, PT, DPT, dives into the intersection of physical therapy and technology with a focus on AI-driven EMRs and their impact on PT clinics. Joined by Dave Kittle and Tony Maritato, the discussion highlights the benefits and challenges of adopting AI scribes, upgrading electronic medical records (EMR), and evolving business models in the PT space.The team shares their experiences from the Private Practice Section (PPS) conference, including key takeaways about practice growth, tech-driven efficiencies, and the future of patient care. Whether you're a clinic owner, PT business professional, or a therapist exploring tech solutions, this episode is packed with insights that can help you innovate and thrive.Key Points Discussed:The role of AI scribes in PT clinics and how EMR companies are adapting.Why integrating old tech into new platforms is limiting, and what PT owners can do about it.Marketing strategies from PPS to increase clinic visibility and patient engagement.The evolving expectations of patients and how to offer premium services in competitive markets.Tips on recruiting therapists and expanding your clinic with new tech and smart hiring.Special Guests:Dave Kittle, PT – Clinic owner and tech enthusiast.Tony Maritato, PT – Private practice expert and business strategist.

PT Pintcast - Physical Therapy
Firing Your Front Desk Star Could Cost You THOUSANDS

PT Pintcast - Physical Therapy

Play Episode Listen Later Oct 8, 2024 64:07 Transcription Available


Jimmy McKay and co-host Dave Kittle dive deep into the realities of hiring in physical therapy and the importance of transparency. 00:00 - Introduction & Overview02:35 - The Importance of Salary Transparency in Job Listings09:12 - The Reality Behind High Salaries and Long Hours15:45 - Hiring the Right Fit: Quality Over Quantity22:30 - Using Military Strategies in PT Hiring: Commitment vs Applications31:20 - Communication Tactics: Over-Communicating with Your Team38:00 - Tony Hsieh's Zappos Example: Filtering for Commitment47:50 - Parting ShotsThey discuss how practice owners can attract the right therapists, the challenges of managing employee expectations, and the value of honest job descriptions. They explore salary transparency, over-communication with your team, and strategies to ensure you're not just filling a role but finding the best fit.Key topics covered:The reality behind high salaries and long hours in physical therapy.Why transparent job descriptions lead to better hires.The importance of over-communicating with your team to foster engagement and retention.How the military and companies like Zappos create commitment-driven cultures.Practical steps to filter out uncommitted candidates during the hiring process.Special Guest: None in this episodeTarget Audience: Physical therapy clinic owners, practice managers, and therapists looking to optimize their hiring process and team management.

PT Pintcast - Physical Therapy
The AI Revolution in Physical Therapy Will Machines Outpace Humans?

PT Pintcast - Physical Therapy

Play Episode Listen Later Oct 3, 2024 51:05 Transcription Available


Tony Maritato and Dave Kittle dive deep into the rapidly evolving intersection of artificial intelligence and physical therapy. As AI technology continues to improve and infiltrate every industry, we explore how it might impact the future of physical therapy practice. Will human therapists be replaced by AI? How will technology change patient care, diagnosis, and treatment?From discussing the benefits and challenges of AI-driven telehealth to the increasing demand for empathetic human interaction, this episode covers it all. Tony and Dave also debate the potential for AI to handle patient motivation, implementation of care, and the importance of hands-on therapy in a world increasingly reliant on digital solutions.If you're a physical therapist, practice owner, or healthcare professional, this episode is a must-listen as it explores the critical questions surrounding AI's role in the future of physical therapy.Key Points Discussed:The Impact of AI on Physical Therapy: Can AI deliver the same quality of care as human therapists? Tony and Dave discuss how AI could change the profession forever.Telehealth and AI Integration: The growing role of AI in telehealth and what this means for patient engagement and outcomes.Empathy vs. Efficiency: The debate over whether AI can match the empathy and accountability provided by human therapists.Physical Therapy Market Growth: Insights into the future of the PT industry, including market projections and opportunities for growth by 2033.AI for Training and Education: How AI tools like ChatGPT are revolutionizing training for physical therapists and improving diagnostic skills.

PT Pintcast - Physical Therapy
Unlocking the Power of Price Anchoring in Physical Therapy: How to Attract High-Value Clients

PT Pintcast - Physical Therapy

Play Episode Listen Later Sep 24, 2024 67:20


In this episode of PT Pintcast, host Jimmy McKay, alongside Tony Maritato and Dave Kittle, dives deep into advanced pricing strategies for physical therapy practices. Learn how price anchoring and positioning premium services can elevate your practice and attract high-value clients. Discover how to strategically frame your services to clients and avoid the common pricing pitfalls that many PTs make.Key Topics Covered:The power of price anchoring in physical therapy.Why selling services based on value—not price—can unlock growth.How premium pricing can drive higher demand and attract affluent clients.Real-life examples of selling high-ticket services like McLarens and applying the concept to healthcare.Strategies for promoting self-pay services while still leveraging insurance-based referrals.Whether you're a clinic owner or a PT professional, this episode will equip you with actionable insights to scale your business.

PT Pintcast - Physical Therapy
Clinic Waitlist or Na?

PT Pintcast - Physical Therapy

Play Episode Listen Later Sep 19, 2024 62:06 Transcription Available


In this episode of PT Pintcast, host Jimmy McKay, along with co-hosts Tony Maritato and Dave Kittle, tackle one of the biggest debates for physical therapy clinics: Should you have a waitlist? They dive deep into how waitlists impact patient experience and clinic efficiency, plus creative strategies for managing and capitalizing on patient overflow. Learn how to optimize your practice, increase patient satisfaction, and boost your bottom line without compromising care.

clinic waitlist jimmy mckay pt pintcast dave kittle
PT Pintcast - Physical Therapy
Marketing Lessons You Must Learn: Pivot or Perish

PT Pintcast - Physical Therapy

Play Episode Listen Later Sep 13, 2024 63:42 Transcription Available


Jimmy McKay is joined by Tony Maritato and Dave Kittle to discuss the essential need for physical therapists to pivot and adapt in an ever-evolving healthcare landscape. Inspired by the rise of Ozempic and Weight Watchers' massive industry shift, the trio explores how PTs can embrace innovation, rethink marketing, and develop creative strategies to stay relevant and successful.They get into the parallels between the weight-loss industry's pivot and what physical therapy professionals need to do in response to declining referrals and reimbursement changes. With practical insights on how to innovate through personalized programs and creative outreach, this episode is packed with actionable ideas.Key Points Discussed:The impact of Ozempic and Weight Watchers' pivot on the healthcare industry and how it parallels challenges in physical therapy.Why physical therapists need to adapt or risk extinction in a rapidly changing market.Creative marketing tactics like lumpy mail and direct mail campaigns to engage patients.The importance of problem-solving over just protecting the "physical therapy" title.Future of PT: Leveraging technology and collaborations with physicians for innovative programs.Special Guests:Tony Maritato,Dave Kittle, PT

PT Pintcast - Physical Therapy
Converting Calls into Patients

PT Pintcast - Physical Therapy

Play Episode Listen Later Sep 6, 2024 56:40 Transcription Available


Jimmy McKay, alongside co-hosts Tony Maritato and Dave Kittle, dives deep into the art of patient communication and how effective questioning can elevate your practice. Whether you're running a cash-pay physical therapy clinic or an insurance-based one, understanding your patient is key. This episode breaks down essential strategies to ask the right questions, build trust, and convert potential patients into loyal clients. Learn how to connect on an emotional level, overcome objections, and create a seamless patient experience. Perfect for physical therapists and healthcare business professionals looking to enhance their communication and marketing skills.Key Points Discussed:The 5 critical questions that help you understand your patient's emotional triggers.How to overcome patient objections without being pushy.The importance of recording calls to improve communication and patient experience.Using open-ended questions to create deeper patient connections.Why understanding the “why” behind a patient's goals is essential for long-term success.Special Guests:Tony Maritato, PT & Business CoachDave Kittle, PT & Practice Owner

PT Pintcast - Physical Therapy
The Overeducation Dilemma: Are We Training PTs for the Wrong Job?

PT Pintcast - Physical Therapy

Play Episode Listen Later Aug 15, 2024 54:12 Transcription Available


In this engaging live stream episode of PT Pintcast, host Jimmy McKay, alongside co-hosts Tony Maritato and Dave Kittle, dive deep into the critical debate on whether physical therapists are being overeducated for the roles they truly want. We explore the balance between evaluation and treatment, the evolving landscape of physical therapy education, and what it means to deliver real value to patients in various practice models.Main Topics Discussed:The value of evaluations versus treatment in physical therapy.Are DPT programs over-educating PTs for the roles they aspire to?The economic and practical implications of PT education on career choices.Differing practice models: Insurance-based versus out-of-pocket services.Personal branding for PTs and leveraging social media for career growth.Co-host Highlights:Anthony Maritato: YouTube: https://www.youtube.com/@LearnMedicareBilling LinkedIn: https://www.linkedin.com/in/anthony-maritato/Dave Kittle: Host of The Dave Kittle Show YouTube: https://www.youtube.com/@thedavekittleshow LinkedIn: https://www.linkedin.com/in/davekittle/Jimmy McKay: Host of PT Pintcast YouTube: https://www.youtube.com/@PTPintcast LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/Subscribe and don't miss an episode!

PT Pintcast - Physical Therapy
Physical Therapy Sales Secrets: Strategies to Grow Your Client Base

PT Pintcast - Physical Therapy

Play Episode Listen Later Aug 8, 2024 61:11 Transcription Available


In this episode of PT Breakfast Club, host Jimmy McKay is joined by co-hosts Tony Maritato and Dave Kittle to dive into essential strategies for growing your physical therapy client base. Learn how to attract potential clients, create compelling first impressions, and balance free advice with paid services. Whether you're a physical therapist, healthcare professional, or clinic owner, these tips will help you enhance your client acquisition efforts and grow your practice effectively.Key Points Discussed:0:00 Welcome and Introduction2:15 How to attract and entice potential clients10:45 Importance of first impressions and presentation18:30 Effective communication strategies in physical therapy25:00 Balancing free advice and paid servicesJoin us for valuable insights and practical advice that can transform your approach to client acquisition in the physical therapy field.#PhysicalTherapy #ClientAcquisition #MarketingStrategies #HealthcareMarketing #GrowYourClientBase

PT Pintcast - Physical Therapy
Does Size Matter in Physical Therapy?

PT Pintcast - Physical Therapy

Play Episode Listen Later Aug 7, 2024 60:43 Transcription Available


**Chapters:**00:00 - Introduction and Theme Overview05:00 - Discussion on Common Complaints15:30 - Impact of Team Size on Dynamics25:45 - Insights from LinkedIn Poll35:00 - Personal Experiences and ExamplesWelcome to another episode of PT Breakfast Club! In this live stream, hosts Jimmy McKay of PT Pintcast, Tony Maritato of Learn Medicare Billing on YouTube, and Dave Kittle of Concierge Pain Relief and the Dave Kittle Show dive into the common complaints and gripes within the physical therapy community. We discuss how team size can impact performance and dynamics, sharing insights from a recent LinkedIn poll conducted by Tina Patel Ganaldo. Whether you're managing a small clinic or a large practice, understanding these dynamics is crucial for fostering a positive work environment.**Key Points Discussed:**- Introduction to common complaints in the PT community- The effect of team size on clinic performance- Insights from a LinkedIn poll about team dynamics- Personal experiences and examples from the hosts**Special Guests:**- Tony Maritato of Learn Medicare Billing on YouTube- Dave Kittle of Concierge Pain Relief and the Dave Kittle Show**Target Audience:**This episode is perfect for physical therapists, clinic managers, and anyone interested in the intricacies of team dynamics in the healthcare field.

PT Pintcast - Physical Therapy
Navigating Exit Strategies for Small PT Practices

PT Pintcast - Physical Therapy

Play Episode Listen Later Aug 5, 2024 55:58 Transcription Available


In this episode of PT Breakfast Club, we dive into essential exit strategies for small private practice owners in the field of physical therapy. Our co-hosts, Tony Maritato and Dave Kittle, discuss the significant challenges faced by private practice owners, from declining reimbursements to shifts in passion over time. Whether you're an individual owner-operator or manage multiple locations, this episode provides valuable insights into planning your future exit.**Key Points Discussed:**1. The daily struggles and challenges of small private practice owners.2. Impact of declining reimbursements on business sustainability.3. The evolution of passion and perspective in physical therapy careers.4. Exploring various exit strategies for small business owners.**Target Audience:**This episode is tailored for small private practice owners, physical therapists, and healthcare business owners looking for practical advice on planning their exit strategy.Exit strategies, private practice, physical therapy, small business owners, reimbursements, business challenges.#PTBreakfastClub #PhysicalTherapy #PrivatePractice #ExitStrategies #SmallBusinessOwners**Timestamps:**[00:00] Introduction[02:00] Challenges of Small Private Practice Owners[10:30] Declining Reimbursements and Business Impact[18:45] Shifts in Passion and Perspective[25:20] Exploring Exit Strategies[35:00] Conclusion

PT Pintcast - Physical Therapy
Resilience in Physical Therapy Entrepreneurship

PT Pintcast - Physical Therapy

Play Episode Listen Later Jul 31, 2024 59:05 Transcription Available


Dave Kittle and Tony Maritato discuss the essence of entrepreneurship in the physical therapy world. With stories straight from the beach to the clinic, they explore the hurdles and victories that define their professional lives. Tune in to learn how physical therapists and occupational therapists excel in problem-solving and making things work against all odds. This episode offers valuable lessons and motivation for anyone in the healthcare industry.

PT Pintcast - Physical Therapy
Solving the Physical Therapy Staffing Crisis

PT Pintcast - Physical Therapy

Play Episode Listen Later Jul 17, 2024 63:00 Transcription Available


We tackle the pressing issues of staffing shortages and long wait times in physical therapy. Hosted by Jimmy McKay, PT, DPT, and featuring industry experts Tony Maritato and Dave Kittle, we'll explore innovative solutions to these challenges. Learn about telehealth integration, strategic scheduling, and employee retention programs that can transform your practice. Share your experiences, ask questions, and be part of a collaborative brainstorming session aimed at improving patient care and clinic efficiency. Don't miss this opportunity to gain valuable insights and connect with fellow physical therapy professionals!Chapters with Timestamps:00:00 Introduction to the Episode02:45 Importance of Overcoming Fear of Using Techs05:30 Hiring for Personality and Training Skills08:15 Role of Unification and Communication in Clinics12:40 Future of Technology in Physical Therapy Clinics18:25 Benefits of Utilizing PTAs22:50 Medicare Reimbursement Challenges27:15 LinkedIn vs. Twitter Live Streaming Strategies32:00 Closing Thoughts and Encouragement for ClinicsTimestamp: 00:47:12.625 - 00:47:17.166"Hire for personality, train for skills. Your team's potential is limitless with the right mindset." - Jimmy McKayTimestamp: 00:48:36.949 - 00:48:39.326"Technology isn't just an option; it's the future of efficient and effective patient care." - Dave KittleTimestamp: 00:51:57.643 - 00:52:01.561"Embrace the PTA's role in your clinic to enhance value and deliver superior patient outcomes." - Tony Maritato

PT Pintcast - Physical Therapy
Boost Your Physical Therapy Clinic with Proven Marketing Tactics

PT Pintcast - Physical Therapy

Play Episode Listen Later Jun 24, 2024 59:16 Transcription Available


In this insightful episode of PT Breakfast Club, join Joey Allbritton, Dave Kittle, and Jimmy McKay as they dive deep into the world of physical therapy marketing. Discover powerful strategies to boost your practice, attract new patients, and overcome common marketing challenges. Whether you're a practice owner or a marketing enthusiast, this episode is packed with valuable tips and real-world examples that will help you elevate your marketing game.Main Topic/Theme: Effective marketing strategies for physical therapy practices.Key Points Discussed:Cash Flow and Marketing Budget: Understanding the importance of investing in marketing and managing cash flow for long-term ROI.Overcoming Marketing Challenges: Addressing common misconceptions and diagnosing marketing failures to improve outcomes.Proven Marketing Tactics: Utilizing past patient marketing and social media ads for quick wins and sustainable growth.Limiting Beliefs: Identifying and overcoming limiting beliefs that hinder marketing success.Requesting Reviews and Referrals: Effective strategies for asking patients for reviews and referrals to build social proof and attract new clients.Special Guests:Joey Allbritton: Founder of Rehab CEOs, expert in physical therapy business growth.Dave Kittle: Physical therapist and practice owner, specializing in innovative marketing techniques.Jimmy McKay: Host of PT Pintcast, former rock radio DJ turned physical therapist and marketing guru.Target Audience: Physical therapy practice owners, marketing professionals in healthcare, physical therapists interested in business growth.Relevant Keywords: Physical therapy marketing, PT practice growth, patient acquisition, marketing strategies, social media ads, overcoming limiting beliefs, Google reviews, patient referrals.[00:00] - Introduction[03:20] - Understanding Marketing Investments[10:45] - Overcoming Common Marketing Challenges[18:30] - Proven Marketing Tactics for PT Practices[26:15] - Addressing Limiting Beliefs[33:40] - Strategies for Requesting Reviews and Referrals[41:50] - Practical Advice for Practice Owners[50:10] - Parting Shots and Final Thoughts[55:00] - Where to Find Our GuestsSocial Media Quotes:"Marketing isn't just an expense; it's an investment in your practice's future success." - Joey Allbritton"Identify your limiting beliefs and overcome them to unlock your full marketing potential." - Dave Kittle"Your patients are the heroes of their recovery story; empower them to share their success." - Jimmy McKay

PT Pintcast - Physical Therapy
Should Clinical Instructors Be Paid?

PT Pintcast - Physical Therapy

Play Episode Listen Later Mar 20, 2024 63:12


Weekly live stream with Tony Maritato, Dave Kittle and Jimmy McKayWe touch on:Should Clinical Instructors be Paid?Liquid Death StrategyFord Podcast StrategyJimmy's Radio Campaign Goals Follow me on the SocialsListen to my PodcastSubscribe to my YouTube Channel

PT Pintcast - Physical Therapy
5 Guys Pricing, Twitter Firestorm, PT ASMR?!

PT Pintcast - Physical Therapy

Play Episode Listen Later Mar 12, 2024 55:20


Dave Kittle, Tony Maritato and Jimmy McKay livestream about the uproar of 5 Guys Prices (and how healthcare providers should look at it), Dave shares his latest accidental on purpose Twitter firestorm and we share a weird ASMR Physical Therapy video.Key Insights- Use emotional stories and language to motivate support for causes, not just facts and data- Craft exclusive offers and highlight patient impact to promote business and advocacy campaigns- Leverage psychology and case studies to resonate with audiences on important issues- Controversy and emotional engagement on social media can drive awareness- Guided meditation content can help creative professionals reach monetization goalsShownotes- Colorado Physical Therapy Association campaign "Your Silence, Our Loss"- Encourages members to write letters, donate, and share content to support legislation- Importance of focusing advocacy campaigns on patient impact- Conducting interviews with members to create video clips for the campaign- Sparking engagement on social media with controversial questions- Motivating audiences through emotional storytelling instead of just facts- Jim's efforts to create meditation content to reach YouTube monetization- Suggestions for effective advocacy and business promotion campaigns- Highlight patient impact and use exclusive offers- Applying psychology and case studies to resonate with audiences

PT Pintcast - Physical Therapy
BONUS EPISODE! Marketing & Communication Game Plan: New Patients + Recruiting Therapists

PT Pintcast - Physical Therapy

Play Episode Listen Later Mar 5, 2024 41:40


BONUS EPISODE!Was excited to be on The Dave Kittle Show talking about Marketing and Communications for Healthcare Providers.Your business success lies in recruiting the ‘right' therapist for your business, but what marketing & communication strategy can you use to find the ‘perfect' therapist? How can we leverage this strategy not only to draw in top talent but also to attract and retain patients to your practice?Join me, Dave Kittle, in this week's podcast episode alongside Jimmy McKay, the Director of Communications at Mount Sinai Hospital's Division of Rehabilitation and Human Performance and the Abilities Research Center (ARC). With degrees in Physical Therapy and Journalism, he brings diverse expertise. We will touch on such topics as:-The importance of effective communication in various business aspects.-Understanding the “who' rather than the “why”.-The "who," "what," and "why" of communication strategy.-How do you reflect on your personal strengths and value proposition? -Features vs. Benefits -Advocating for the problem-agitation-solution-outcome (PASO) framework for crafting engaging messages.-The gap between academia and real-world practice.

PT Pintcast - Physical Therapy
Turning Challenges into Opportunities: A Deep Dive into PT Advocacy and Professional Growth

PT Pintcast - Physical Therapy

Play Episode Listen Later Feb 13, 2024 54:11 Transcription Available


We navigate through the multifaceted landscape of physical therapy, from the nuances of scientific communication, and the stress of considering if or how to sell your practice, to the ethical dilemmas posed by misleading marketing practices in the health and fitness industry. OTony Maritato and Dave Kittle, dissect the implications of using professional titles in marketing and explore strategies for PTs to advocate effectively for their profession. This episode not only illuminates the challenges PTs face but also provides actionable insights for overcoming these hurdles and advancing the profession.Key Learning Points:The importance of effective science communication in physical therapy and beyond.Ethical considerations in marketing practices within the health and fitness industry.Strategies for advocacy and protection of professional titles and scopes of practice.The power of collective action in influencing policy, public opinion, and corporate practices.Actionable Advice:Engage in continuous learning and improvement of science communication skills.Stay informed about ethical marketing practices and advocate for transparency within the industry.Participate in professional associations and leverage collective action for advocacy efforts.Utilize social media and other platforms responsibly to educate the public and promote the PT profession.

PT Pintcast - Physical Therapy
Personal Branding in Healthcare?!

PT Pintcast - Physical Therapy

Play Episode Listen Later Feb 1, 2024 58:36 Transcription Available


This Breakfast Club PT Livestream went deep into personal branding for healthcare providers and business owners:WHY you should do it (you're doing it now, whether you know it or not...)HOW you can do itWHEN you should do it (now, now, I said now!)Jimmy is joined by Dave Kittle and Tony Maritato

PT Pintcast - Physical Therapy
6 $0 Marketing Tactics to Spread Your Brand

PT Pintcast - Physical Therapy

Play Episode Listen Later Jan 25, 2024 59:47


Frustrated reaching customers or patients?We give you 6 $0 Marketing Ideas that you can implement TODAYLive with Breakfast Club PT - Tony Maritato and Dave Kittle

PT Pintcast - Physical Therapy
Breakfast Club PT - To Hire, or Not To Hire? That is Today's Question!

PT Pintcast - Physical Therapy

Play Episode Listen Later Jan 18, 2024 55:24 Transcription Available


In this episode of PT Pintcast, titled "Breakfast Club PT," we delve into the intricacies of growing a physical therapy practice and the nuances of patient care.The discussion features Tony Maritato and Dave Kittle, both renowned for their significant contributions to the PT field through their YouTube channels and podcasts.Key Learning Points:Expanding a PT Practice: Insights into when and how to shift gears in a physical therapy business, balancing personal commitments and professional growth.The Power of Diverse Opinions: A live call with Michael Derry highlights the value of differing perspectives in making informed decisions.Harnessing Digital Platforms: Strategies for leveraging YouTube and Google Reviews to enhance practice visibility and credibility.Actionable Advice:Consider both employee and independent contractor models when expanding your team.Embrace digital tools for marketing, including patient-generated video content versus traditional Google reviews.Guest Expertise:Tony Maritato: Specializes in mobile and concierge physical therapy, offering insights into business model nuances.Dave Kittle: Focuses on patient acquisition and leveraging digital platforms for practice growth.

PT Pintcast - Physical Therapy
Do Unlimited Subscription Models work in PT Business?

PT Pintcast - Physical Therapy

Play Episode Listen Later Jan 11, 2024 24:42


In this dynamic episode, join Jimmy McKay alongside Tony Maritato and Dave Kittle as they delve into innovative business models for physical therapy practices. They explore the viability of unlimited access membership models in both brick-and-mortar and mobile PT settings, discussing pricing strategies, patient commitment, and service delivery. The conversation also takes an intriguing turn toward the ethical implications of AI-assisted documentation in physical therapy. Tune in for a thought-provoking discussion that blends practical business advice with ethical considerations in the ever-evolving world of physical therapy.

PT Pintcast - Physical Therapy
Amplify Your Physical Therapy Practice Through Media

PT Pintcast - Physical Therapy

Play Episode Listen Later Sep 26, 2023 27:04


In this must-listen episode, Dave Kittle and Tony Maritato take over the show to highlight whygame-changing perspective for Physical Therapists:why you need to act like a media company FIRST and a healthcare provider SECOND.The healthcare landscape is changing, and PTs need to adapt to thrive.What You'll Learn:The untapped potential of adopting a media-first mindset for your PT practice.Real-world case studies of Physical Therapists who've successfully transitioned to media-savvy healthcare providers.Practical steps for integrating media strategies into your everyday operations.How to leverage different forms of media, such as social media, podcasts, and videos to build a powerful brand presence.Key Takeaways:The Media-First Advantage: Learn why thinking like a media company can skyrocket your practice's growth and credibility.Content as a PT Tool: Uncover how content creation isn't just for marketers—it's for healthcare providers like you who want to offer more value to patients and peers.Strategies for Success: Walk away with actionable tips for incorporating media into your practice immediately.

Whats Best For The Patient Is Best For Business
Hear It From the Buyer with Dave Kittle

Whats Best For The Patient Is Best For Business

Play Episode Listen Later Apr 18, 2023 37:35


This week you're getting to hear it from a BUYER himself; Dave Kittle. What does the process of buying and selling look like? How can you have leverage as the seller? What factors can affect the dollar amount YOU get at the close?This is a good one! Take notes and then listen to it again (and again)Connect with Dave:YouTubePodcastTwitter

Whats Best For The Patient Is Best For Business
How To Set Up A Successful Sale Of Your Healthcare Practice with Dave Kittle | Action Takers Series with Dave Kittle

Whats Best For The Patient Is Best For Business

Play Episode Listen Later May 24, 2022 37:27


Are you thinking about selling your healthcare business? What are the steps you need to take to maximize the return on your investment? Are you looking for an expert to guide you through the entire process from beginning to end, so that you can sell your company for the highest price possible in a smooth and efficient manner?In this week's Action Series episode, in part 4 Jerry is joined by Dave Kittle. Dave is Mentored by the best in Healthcare and Mergers & Acquisitions. He's an entrepreneur and licensed healthcare provider who has assembled an experienced board of advisors with over 121 years of experience. Hundreds of successful transactions and integrations, to acquire healthcare companies focused on the patient experience while retaining top employee talent. In today's episode, they will cover The insights and process of buying and selling for your Healthcare Practice. How to leverage your time and money into your business. The difference between acquisition and selling. People will spend money on a product that lasts and creates value. Selling your practice and buying a new one can be a great solution because of the benefits that come with being a first-time practice owner. What you'll learn from this podcast:5:28 - How to create value for your buyer? 11:00  - Finding a great value to buy a Healthcare Practice 12:20 - Bringing knowledge and spreading the word about Acquisition and Mergers. 14:30 - Your role will be replaced as an Owner, not as a Practitioner18:30 -  Knowing and seeing your exit strategy Additional Resources: Reach out to Dave Kittle: Social:Instagram: @davekittlePodcast: The Dave Kittle ShowWebsite: www.cashbasedphysicaltherapy.orgReach out to Me:Social:Facebook group - Whats Best For The Patient, Is Best For BusinessYoutube - Jerry Durham PT

Bo Knows Health
87 - Be More Selfish W/ Dave Kittle

Bo Knows Health

Play Episode Listen Later May 16, 2022 65:48


#podcast #physicaltherapy #cashbased #concierge Entrepreneur and physical therapist. Owner of Concierge Pain Relief - Home Physical Therapy We Help Busy New Yorkers Get Pain Free, Balanced, and Back To Normal in the Comfort of their Apartment or Workplace - currently hiring. PTs can make $80-$100 per home visit. Go to ConciergePainRelief.com CEO of the Fieldmaker Group - investment group acquiring some or all of owner's businesses in outpatient PT, home therapy, and home health niches. - We're helping practice owners create a succession plan and exit strategy so that they can take some money off the table, or retire, or spend more time with family, or start the next chapter of their lives. - Currently hiring part time and full time PTs for outpatient PT offices in Manhattan and Brooklyn. #brooklyn #manhattan #nyc #physicaltherapy #physio IG: @davekittle

Untold Physio Stories
Untold Physio Stories 179 - An Open and Shut Case of IP and Patient Theft

Untold Physio Stories

Play Episode Listen Later Dec 14, 2020 20:31


In this episode, Erson is joined by Dr. Dave Kittle of Cash Based Physical Therapy. Dave shares a quick story of accusations and harassment on social media from a former employer. More importantly he discusses actionable steps and gives advice in case this happens to you. Untold Physio Stories is sponsored by   EDGE Health and Tech Solutions - we level up your website with full SEO optimization, turn it into a referral generating machine and do full G Suite and Telehealth integrations - find out more at https://edgehealthandtech.com Modern Manual Therapy Insiders - over 650 Exclusive videos, Research Reviews, Webinars, Online Discussion - learn easy to apply Clinical Practice Patterns, integrate Pain Science with Manual Therapy and Patient Education - Join now at https://insiders.modernmanualtherapy.com Also, be sure to check out EDGE Mobility System's Best Sellers - Something for every PT, OT, DC, MT, ATC or Fitness Minded Individual - https://edgemobsys.com/bestsellers

PT TechTalk - Physical Therapy Physio & Technology
How To Get New Patients from Facebook Ads in 2020, with Will Boyd

PT TechTalk - Physical Therapy Physio & Technology

Play Episode Listen Later Aug 25, 2020 73:30


In this episode, Dave Kittle interviews Will Boyd about how to attract prospective leads and land more new patients by using Facebook Ads.

PT TechTalk - Physical Therapy Physio & Technology
PT TechTalk ep 098 - Dave and Rob Talk Telehealth and Cash Pay

PT TechTalk - Physical Therapy Physio & Technology

Play Episode Listen Later Jan 25, 2020 57:40


Today's podcast features a conversation with the two hosts of PT TechTalk Rob Vining and Dave Kittle! Dave helps lead the way with Ron Miller, DPT at https://www.CashBasedPhysicalTherapy.org and this conversation took place inside their 3,100+ member Facebook group at https://www.facebook.com/groups/CashBasedPhysicalTherapySuccess Watch a full video version of this podcast at our YouTube page at https://www.YouTube.com/Telehealth20

Telehealth 20 Podcast
Telehealth 20 Podcast - ep 075 - Dave Kittle, DPT of CashBasedPhysicalTherapy.org

Telehealth 20 Podcast

Play Episode Listen Later Jan 23, 2020 57:40


Today's podcast features a conversation with the two hosts of PT TechTalk Rob Vining and Dave Kittle! Dave helps lead the way with Ron Miller, DPT at https://www.CashBasedPhysicalTherapy.org and this conversation took place inside their 3,100+ member Facebook group at https://www.facebook.com/groups/CashBasedPhysicalTherapySuccess Watch a full video version of this podcast at our YouTube page at https://www.YouTube.com/Telehealth20

Telehealth 20 Podcast
Telehealth 20 Podcast - Ep 059 - $10,000 Telehealth Treat-Off!

Telehealth 20 Podcast

Play Episode Listen Later Aug 1, 2019 35:31


Register for the Telehealth $10K at https://www.telehealthpt.com/telehealth10k Special thanks to Dave Kittle, DPT of https://www.CashBasedPhysicalTherapy.org for helping record this episode! On this crossover episode of PT TechTalk Podcast, Dave and Rob discuss the upcoming $10,000 Telehealth Treat-Off and all the details that everyone is asking about! Feel free to join the Telehealth Physical Therapy Providers Facebook group at https://www.FB.com/groups/telehealthpts and jump in on the action happening inside the group including discussions, live Q&A's and many other exciting topics all related to Telehealth in the Physical Therapy / Physio space! Head over to www.TelehealthPT.com for more information about the upcoming Telehealth Treat-Off contest! Full YouTube version of this podcast can be watched at www.YouTube.com/Telehealth20

Telehealth 20 Podcast
Telehealth 20 Podcast - Ep 050 - Digital.Physio Episode!

Telehealth 20 Podcast

Play Episode Listen Later May 17, 2019 58:21


This episode is a recent cross-over podcast with Rob and Dave Kittle, DPT (of www.CashBasedPhysicalTherapy.org) as they go into the details and discuss the most recent project for a true on-demand system for patients at www.Digital.Physio This one is best seen on YouTube which can be found at www.YouTube.com/Telehealth20 Much more to come from this platform for patients and physical therapists/physiotherapists alike!

PT TechTalk - Physical Therapy Physio & Technology
PT TechTalk 086 - TalusMedia.org founder Rachel Jermann, DPT

PT TechTalk - Physical Therapy Physio & Technology

Play Episode Listen Later Mar 9, 2019 25:36


In this episode, Dave Kittle, DPT talks with Rachel Jermann, DPT - Founder of www.TalusMedia.org To learn more about cash based physical therapy, get free resources, training, online courses and premium coaching, please visit www.CashBasedPhysicalTherapy.org Video of this podcast available at: https://youtu.be/_s1C_0M3jHc And, to learn more about Telehealth in the PT/Physio space, head over to www.TelehealthPT.com and download tons of free content.

founders telehealth dpt tech talk dave kittle rachel jermann
PT TechTalk - Physical Therapy Physio & Technology
PT TechTalk 085 - 7 Secrets to Ethical Sales (Brick & Mortar or Online)

PT TechTalk - Physical Therapy Physio & Technology

Play Episode Listen Later Feb 14, 2019 33:32


In this episode, Dave Kittle, DPT goes over 7 secrets to ethical sales for your brick and mortar and online opportunities. To learn more about cash based physical therapy, get free resources, training, online courses and premium coaching, please visit www.CashBasedPhysicalTherapy.org Video of this podcast available at: https://youtu.be/Tge2jSWX9dk And, to learn more about Telehealth in the PT/Physio space, head over to www.TelehealthPT.com and download tons of free content.

PT TechTalk - Physical Therapy Physio & Technology
PT TechTalk 078 - Dave & Rob Talk Telehealth!

PT TechTalk - Physical Therapy Physio & Technology

Play Episode Listen Later May 25, 2018 40:20


On this episode of PT TechTalk, Dave and Rob dive deep into Telehealth for a full 40 minutes discussing personal experiences as well as the benefit of Telehealth for the PT profession and independent business owners! The Full YouTube video of this episode can also be found at https://youtu.be/X4LwV8nCiEc Make sure to check out Rob's new podcast - The Telehealth 20 Podcast @Telehealth20 on SoundCloud or Search for the Telehealth 20 podcast on your podcast player to find it now. Also available on YouTube at https://www.youtube.com/channel/UCAObabAq0p2ym2OS8qGYfbA Physical Therapists Rob Vining, PT of www.PTliveChat.com and Dave Kittle, DPT of www.CashBasedPhysicalTherapy.org discuss current topics in Physical Therapy and Technology. Video for this episode can be seen with all PT TechTalk videos on YouTube at www.youtube.com/watch?v=5gbj-0xQe…ONs93vwh7GXuxX4qs

PT TechTalk - Physical Therapy Physio & Technology
PT TechTalk 074 - Facebook Groups - Building Free Communities & Delivering Better Experiences

PT TechTalk - Physical Therapy Physio & Technology

Play Episode Listen Later Mar 8, 2018 35:42


On this episode of PT TechTalk, Rob and Dave discuss using Facebook Groups as PTs and Clinic owners and how they both have experienced the benefits from Facebook Groups as a way to engage patients and software customers alike. The Full YouTube video of this episode can also be found at https://youtu.be/RO5JwHgfVlM Physical Therapists Rob Vining, PT of www.PTliveChat.com and Dave Kittle, DPT of www.CashBasedPhysicalTherapy.org discuss current topics in Physical Therapy and Technology. Video for this episode can be seen with all PT TechTalk videos on YouTube at www.youtube.com/watch?v=5gbj-0xQe…ONs93vwh7GXuxX4qs

PT TechTalk - Physical Therapy Physio & Technology
PT TechTalk 073 - Solving the HEP Conundrum w/Susannah Bailin CEO of www.AdviceCoach.com

PT TechTalk - Physical Therapy Physio & Technology

Play Episode Listen Later Mar 1, 2018 20:20


On this episode of PT TechTalk, Rob and Dave talk with Susannah Bailin, CEO and Founder of www.AdviceCoach.com. This episode takes a look at the deeper reasons that patients don't perform their HEP and what technology can be used to solve this issue and help patients stick to their home program and speed up their recovery. This episode includes a bonus DEMO of Susannah's software called AdviceCoach which can be found at www.AdviceCoach.com and www.AdviceCoachApp.com. The Full YouTube video of this episode can also be found at https://youtu.be/7XEQYi6wDOE A full Demo of this software can also be found on YouTube as Susannah walks Dave and Rob through the software and can be viewed at https://youtu.be/XV7JMyawpsg Physical Therapists Rob Vining, PT of www.PTliveChat.com and Dave Kittle, DPT of www.CashBasedPhysicalTherapy.org discuss current topics in Physical Therapy and Technology. Video for this episode can be seen with all PT TechTalk videos on YouTube at www.youtube.com/watch?v=5gbj-0xQe…ONs93vwh7GXuxX4qs

PT TechTalk - Physical Therapy Physio & Technology
PT TechTalk 072 - Using Social Media to 2X Your Practice In 30 Days w/ Brianne Showman Brown, DPT

PT TechTalk - Physical Therapy Physio & Technology

Play Episode Listen Later Feb 13, 2018 32:46


On this episode of PT TechTalk, we talk with Brianne Showman Brown, DPT and owner of www.GetYourFixPT.com. Dave and Brianne discuss the blueprint that Brianne used to help double her practice in 30 days! This features an offer put forward by Brianne for PT TechTalk listeners where she discounts a master class including several bonus pieces of vital content at www.2Xin30.com/PTTechTalk The Full YouTube video of this episode can also be found at https://youtu.be/CEOXVU1oF0Y Physical Therapists Rob Vining, PT of www.PTliveChat.com and Dave Kittle, DPT of www.CashBasedPhysicalTherapy.org discuss current topics in Physical Therapy and Technology. Video for this episode can be seen with all PT TechTalk videos on YouTube at www.youtube.com/watch?v=5gbj-0xQe…ONs93vwh7GXuxX4qs