Rise of the Trades Podcast is dedicated to helping trades and construction business owners to: Skyrocket leads, explode profits, systemise your business, employ the right team and subbies, get off the tools and scale your business without grafting 60+ hours a week. Your host Craig Wilkinson shares his own knowledge on how he built, grew and sold his construction company and interviews other trades business owners to discover their own secret strategies to success. Craig's unique straight talking, no nonsense and no b******t approach to business will help and motivate you to achieve results.
Imagine being able to pop a few simple numbers into a pricing and profit calculator and instantly see things like your hourly labour rate, breakeven point, overheads, how much to charge for a job, and what your gross and net need to be…No more winging it, no more guessing, and no more losing money because you priced a job too low.In this powerful episode, I break down the key numbers every trades business owner needs to understand, and how you can get access to our Profit and Pricing Calculator.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. How to work out the true cost of employing staff 2. The numbers you need to calculate your hourly rates3. Discover how to work out your Gross and Net profit margins4. Learn how to price your jobs correctly and increase profit margins5. Use our profit and pricing calculator to get all your numbers in minutes Listen now and learn this step by step pricing strategy. BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
Just last week, I helped save an electrical contractor from going into liquidation and he had no idea his business was even in trouble. Within minutes of looking at five key numbers, I could see that taking on a £110,000 commercial job would have sent his business bust in less than four months.In this powerful podcast episode, I break down those five vital numbers every trades and construction business owner must understand and track. These numbers can be the difference between staying afloat and going under.Even if it looks like you're making a profit, your business could still be heading for serious trouble if you're not keeping an eye on these figures.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. How I've just saved an electrical contractor's business from liquidation2. 5 vital numbers that you must be tracking to increase profits3. Discover how to work out your Gross and Net profit margins4. Learn how to price your jobs correctly and increase profit margins5. Learn how to work out your real hourly rates instead of winging it Listen now, you may be making the same mistakes without realising it.BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
Too many trades and construction businesses are in debt or go bust, not because of a lack of skill, but because they don't understand what's going on behind the scenes. Are you constantly busy but still skint? Unsure how to price jobs or where your profit's going?In this episode, we'll uncover why trades businesses fail and how to avoid it. You'll discover the key numbers you need to track, how to price your jobs correctly and how to build a tax and profit plan that puts you in control.We also talk about why your accountant should be more than just someone you see at year-end, they should be a key player in your business growth.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. Why trades businesses go bust and fail and how to avoid 2. How to stop yourself and how to deal with getting into debt3. Discover the numbers you must understand to grow and scale 4. Learn how to price your jobs correctly and increase profit margins5. Understand taxes and why you must be profit planningListen now if you want to run a more profitable business. OUR GUEST: Book a Discovery Meeting with Julie Robinson from Footprints Accountancy BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies, and Subcontractors to build, grow and scale their trades or construction businesses.
Tired of being stuck on the tools, chasing cash flow, and working non-stop with little to show for it? Wondering why your trades business isn't growing as fast as it should?This episode reveals what's really holding you back and gives you the proven steps to scale your business to £1 million within 12 months with less stress and more control.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. Discover the 10 steps to scale your business to £1M in 12 months2. Learn how to get off the tools and remove yourself from the day-to-day chaos3. Fix your pricing, profit margins, and cash flow problems fast4. Build a team and systems that don't rely on you and give you your time back5. Shift your mindset from tradesperson to business owner and leaderListen now to learn the quickest way to scale your business and to achieve time and financial freedom.BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies, and Subcontractors to build, grow and scale their trades or construction businesses.
Imagine increasing your prices and still winning 90% of the jobs you quote.How much additional profit would you make without having to spend a penny on marketing and pricing loads more jobs? Well thats what will happen if you follow what i share with you in this powerful episodeWHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. The 10 stage automated sales process to skyrocket your conversions2. How to create video quotes to win more of the jobs you are quoting3. Learn how to dominate your local area and blow your competitors away4. Discover how to immediately get rid of time wasters and tyre kickers 5. How to get customers to choose you before they have received your quoteListen now to this simple but powerful strategy before your competitors find it. BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies, and Subcontractors to build, grow and scale their trades or construction businesses.
If you want more leads coming into your business, you need to do this. The quickest way to rank on page one of Google and generate an avalanche of leads is by writing Blog Articles.You don't need to throw money at Google Ads or hire some overpriced marketing agency anymore. But I know what you are thinking…What is a blog, how do they work, and how the hell do you write one? Well, let's dive in!WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. Why your business isn't getting leads and how one blog post can change that.2. 10 benefits of blogging and how to rank higher without paying for ads.3. 5 SEO tips you need to follow to get your blog articles found by customers.4. How to repurpose one blog into multiple social media posts.5. 10-step blog checklist to get your business found online without hiring an agency.If you're serious about growing your trades business, building authority, and making it easier for customers to find you, this episode is a no-brainer.Listen now to dominate page one of Google!BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies, and Subcontractors to build, grow and scale their trades or construction businesses.
Imagine turning up to price a job and knowing the customer has already decided they want you to do it before you've even said a word.That's the power of personal branding. When you include it in your marketing, you make it easy for customers to trust you and choose you without shopping around for the cheapest price.In this episode, I'll show you how to get customers to know, like, and trust you and I'll break it down into three simple steps you can start using straight away.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. Discover the 5 most powerful benefits to personal branding2. Learn the 3 step action plan to build your personal brand3. The 4 emotional triggers you must hit for customers to choose you 4. How to stand out from 99% of other trades and competitors5. Use your personal brand to attract new staff, labour and sub-contractorsYour personal brand is your biggest competitive advantage but only if you build it.Listen now to discover how to dominate your market in your local area. BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
Imagine waking up each morning to a steady stream of leads coming into your trades business, without relying on Checkatrade, Facebook business pages, or chasing jobs.But here's the problem… if you're still using the same old marketing methods as everyone else, you're blending in, losing big jobs, and constantly competing on price. This episode shows you how to break that cycle.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. Discover the 20 most powerful ways to market your trades business 2. Learn the 3 different types of marketing strategy you must use 3. The 5 killer mistakes you are making that's causing burnout4. How to stand out from 99% of other trades and competitors5. The 5 hidden goldmine strategies that most tradies ignore And here's the best bit — you don't need a marketing degree to do any of this.Listen now to start attracting more customers to your business.BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
Imagine turning over £1.5M, running a team of 13, operating from premium offices with a fleet of vans. Sounds like success, right?Not for electrician Jamie Grady. He wasn't living the dream he was drowning in a monster of a business.80-hour workweeks stole time from his family.£15K a month on marketing brought in zero leads.Cash flow was a disaster, and profits barely existed.His mental health suffered under the relentless pressure.Jamie was the ultimate busy fool.But here's the twist - he turned it all around. In this episode, you'll learn:1. How he went from 7% to 40% net profit while working less.2. How he only works 30 hours a week and has his time back.3. The SEO strategy brings him 80+ vetted leads every month.4. How he now earns more with 3 staff than he did with 13.5. Why scaling his business down was the smartest move he ever made Chances are, you're making some of the same mistakes Jamie made - driven by ego rather than efficiency.Listen now to Jamie's Inspiring Journey and learn that you do not need a huge turnover and a massive business to achieve time and financial freedom. BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
Imagine generating leads whilst you are sleeping and waking up to an inbox full of vetted leads. Well if you are prepared to ditch the old-school marketing tactics you've no doubt been using and build yourself a high-converting automated marketing funnel you can!In this episode, I share with you the exact steps and the software you need to build a simple marketing funnel that will generate an avalanche of quality leads.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. Discover the 4 steps to building an automated marketing funnel 2. Learn the 3-page funnel that will convert higher than a website 3. The automated emails and texts you need to trigger and when 4. The sales process to fill your inbox with booked survey appointments 5. Identify the all-in-one marketing and sales software to build your funnel inIt's time to stop using old-school and out-of-date marketing strategies and deploy cutting-edge laser-focused funnelsListen now and learn how to explode your leads and sales. BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month business and marketing coaching programme WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
Do you know how to track your leads and calculate your conversion rates?If not, you're likely wasting time quoting jobs for time wasters and people who won't book you. Without these key numbers, you have no way of knowing what or where to invest money into marketing to generate leads. Instead, you're just winging it and that's a quick way to burn through cash with little to no return.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Discover how your conversion rate and percentages massively affect your business growth 2. Learn the mathematical formula to calculate your conversion rates and percentages 3.Identify when to increase your prices your base conversion rate will determine this 4. The 3 ways of lead tracking. See where your leads are coming from so you know what areas of marketing to invest into 5. The software to use to automatically calculate your conversions that shows you how to generate more leadsIt's time to stop the scattergun approach and learn how to measure your conventions. BECOME A MEMBER: Join our Growth Club and get instant access to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving Facebook group and community APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12 month business and marketing coaching programme WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
Imagine stepping away from the tools permanently.Maybe that's already your plan.Perhaps you're halfway there, gradually reducing your time on the tools.Or maybe you're making the same mistakes I did in handing over jobs to others, expecting things to run smoothly, only to watch everything turn into chaos.Before you know it, you're firing people and jumping back on the tools yourself just to fix the mess.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. Discover the 7 crucial areas of your business that you must implement to get off the tools for good 2. Learn the 3 killer reasons why most business owners will never get off the tools and how to avoid them3. The only 2 reasons why you need to employ a team to scale your business and how to find the right trades4. Discover the 3 software systems you must implement to get your business to run like clockwork5. How to generate profitable leads and bring in enough work to keep your team busy and to cover your wages If you do not work on adding these 7 crucial areas into our business you will never get off the tools for good.Listen now to this powerful episode and discover how to achieve time and financial freedom.BECOME A MEMBER: Join the Growth Club and get instant access to marketing training, business coaching, live online events and a secret community of professional trades.
I've won over £3.75 million of business and work just from attending networking events. I've also helped to generate over £120 million of work for other businesses. If you're not attending networking events, you're missing out on referrals, meeting new contacts and personal development opportunities. The benefits of you attending on-line or in-person networking events are absolutely huge Too many trades and construction business owners struggle to find steady work, relying on the same old methods that no longer cut it. In this episode, I share with you the strategy of how you can grow your business and yourself through the power of networking. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. How to gain leads, referrals and win more work by you attending online and in-person networking events 2. Discover the 8 huge growth benefits your business will experience when you start networking 3. Learn the 5 personal development triggers you will encounter as you gain confidence by stepping outside your comfort zone 4. The 4 different types of networking events you need to consider attending and getting involved with 5. How the Trades Freedom Club has generated £120 million of work for our members and how you can get a slice of the action You see it's not what you know, it's who you know in business that opens doors of opportunity for you. If you are not meeting new contacts and you are not using networking as a marketing tactic you are massively missing out. Listen now to this powerful episode and discover a new way of scaling your business. BECOME A MEMBER: Join the Growth Club and get instant access to marketing training, business coaching, live online events and a secret community of professional trades.
You know that feeling when you're finally getting somewhere in business, and then – BANG! A whole new set of problems comes flying at you that stops you in your tracks. You are working hard on growing your business but you hit that brick wall and no matter what you keep trying you just can't seem to get to that next level. In this week's episode, I teach you about understanding how NEW LEVELS BRING NEW DEVILS. How to overcome that overwhelming feeling to break through that pressure point and move to a whole new level. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Discover the crucial 3 levels you have to breakthrough before you can move to the next level 2. Identify the 3 emotional states you will encounter as you move to a new level. Avoid Level 1 at all costs 3.How to conquer the feelings of procrastination, self-sabotage, overwhelm and the fear of failure 4. How to kill the devils that are designed to stop you from growing and moving to new levels 5. Understanding how pressure points work and the exact strategy you need to smash through levels quicker Trust me, if you're stuck in that “more money, more problems” phase, you're not alone. But you can break through it – you just need to know how! LISTEN NOW to this powerful episode and uncover what and who has been stopping you from reaching your full potential. JOIN THE MEMBERSHIP NOW!
Last week we launched our groundbreaking training platform, secret trades community and Trades Freedom Club membership and it went crazy! It took just 4 minutes for the first 100 founding member spots to be snapped up. So, if you are tired of trying to figure out how to generate more leads and increase profits without working stupid hours - would you consider finding out how? In this episode, I share how you can get instant access to live marketing and business coaching, pre-recorded courses, and a thriving trades community. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. The Calendar: Stay organised and never miss a beat with our events, workshops, and live coaching sessions. 2. The Classroom: Access a growing library of step-by-step training videos, resources, and templates to help you systemise and scale. 3. The Community: A place to connect, share ideas, and get support from other hard-working tradespeople facing the same challenges. 4. The Members Area: Build valuable relationships with industry professionals, premier partners, and others who can help you move forward. 5. The Leaderboard: Stay motivated and accountable with our gamified system that rewards your progress and keeps you on track. If you're serious about growing your trades business and finally getting the systems, support, and strategy you need, this episode is a must-listen. Listen NOW! See you on the inside! JOIN THE MEMBERSHIP NOW!
The start of a brand new year is here, and it's time to hit the ground running. In this episode, I'll reveal the 7 key areas my team and I are investing in to make 2025 our most profitable year ever. These strategies are designed to help you maximise growth, increase profits and give you time freedom. Whether you want to get off the tools, generate more leads, make more money or win back your time you need to discover what these 7 areas are. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Uncover the 7 essential areas that are crucial for your business to grow and thrive 2. Master your marketing and discover the most powerful marketing strategy you need in your business 3. Learn the crucial numbers you must get top side of to increase your profit margins 4. Discover why you must niche down on your most profitable products and services 5. Systemise your business so the automation run your operations and win back your time I want to make sure that 2025 is the most profitable and successful year you've ever had! To do this I believe you need to focus on the same 7 areas we are drilling down on. Listen now and get an unfair advantage over your competition. JOIN THE PRIORITY WAITING LIST BY CLICKING HERE!
The wait is almost over! On Monday, January 13th, 2025, at 11am, we're officially launching the Trades Freedom Club membership, training platform and secret community designed exclusively for trades and construction business owners like you. In January alone you are going to get exclusive access to: 2025 Business Planning Masterclass: Full days live coaching creating your 12 month and 90 day business plans Live Marketing Training: Learn how to 3 x your leads and explode your sales with cutting edge strategies Increasing Profits: Learning how to price jobs correctly, and working out our gross and net profit margins Win Back Your Time: How to stop trading your time for money to win back your time and achieve time freedom How To Systemise Your Business: Discover the software to help you automate and scale your business Free LeadZilla Account: Including a pre built sales funnel and pipeline, automated emails and texts In this episode I share all of your membership benefits, the coaching you will get access to and the thousands of pounds worth of bonuses when you join us on the 13th January. If you are ready to make 2025 your most successful and profitable year ever please consider joining the Trades Freedom Club as a founding member. Listen now and discover how we are going to help you to skyrocket leads, explode profits without having to graft 60+ hours a week JOIN THE PRIORITY WAITING LIST BY CLICKING HERE!
First off, Merry Christmas to you, your family and your loved ones. I really hope you have a magical day. My present to you on Christmas day is a special podcast edition. As you are aware I drop a new episode every Wednesday. It just so happens that today is Christmas day. As we approach a new year I wanted to provide you with 5 strategies that will help you make 2025 your most profitable year ever. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: Uncover the 5 essential areas you need to improve to dominate 2025 2. Master your mindset and invest into growing you as well as your business 3. Learn how to generate more leads to grow and scale your business 4. Discover how to create a 12-month and 90 day business plan for growth 5. 5 step blueprint. What areas should you focus on and in what order If you get the chance to have a listen before the new year you will put yourself in prime position to dominate 2025. Have an amazing Christmas and festive break.
Do you have a crystal-clear, written business plan for how you're going to grow your business in 2025? Have you completed a full business evaluation to identify which areas need improvement and included them in your plan? Or… are you simply winging it, hoping what you're doing will provide the lifestyle you and your family deserve for the next 30 years? If you're like most trades and construction business owners I've worked with, you're probably winging it in many areas. Winging it will only take you so far, right? Which means you are going to need a cast iron plan. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Uncover the 7 essential areas every successful business plan must cover and why they're crucial for growth. 2. Master the 5-step formula to craft a powerful business plan in just one day, without overwhelm. 3. Learn how to perform a complete business evaluation to pinpoint strengths, weaknesses, and untapped potential 4. Discover how to design a 12-month business roadmap, broken into actionable quarterly goals for maximum clarity. 5. Get the tools you need to build a 90-day action plan that sets you up to crush your first quarter and beyond. I want to make sure that 2025 is the most profitable and successful year you've ever had. To do this I believe you need a plan rather than leaving it to chance. Listen now and learn how easy it is to create one in less than a day. JOIN THE PRIORITY WAITING LIST BY CLICKING HERE!
Have you ever caught yourself thinking, “I'm not cut out to run this business,” or, “One day, everyone will realise I don't know what I'm doing”? That inner voice from that imposter, the one that whispers negativity and fills your mind with self-doubt is the real saboteur. It's like having a devil on your shoulder, constantly chipping away at your confidence and holding you back from reaching your true potential. In my latest podcast episode, I break down why we let this voice control us and how it stops us from growing both personally and professionally. But here's the good news: I'll also show you how to silence that imposter and replace it with a powerful growth mindset. From underpricing your work to avoiding big opportunities or feeling like you need to prove yourself, imposter syndrome can keep you stuck and steal your confidence. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. The 5 negative imposters that are showing up and killing your personal and business growth 2. 10 ways your “Imposter” is hijacking your confidence and decision-making process 3. The 4 zones you need to escape from if you want to take back control of your own thoughts 4. Gain practical tips to boost your confidence and stop feeling like a fraud in your own business 5. Find out how to build long-term self-belief to grow your business with clarity and conviction Stop listening to that negative voice in your head. You need to kill that voice off and focus on believing in your own skills and ability. I believe in you and I know that you can reach your full potential. Listen now and let's kill that imposter. JOIN THE PRIORITY WAITING LIST BY CLICKING HERE!
Have you ever felt like you're working hard but still struggling to afford the lifestyle you want for yourself and your family? It's easy to fall into a cycle of long hours, mounting bills, and financial pressure, only to find that your business isn't giving you the rewards you expected. Instead of building your dream life, you might feel like you're barely staying afloat. The truth is, that most business owners haven't calculated what it truly costs to live their ideal life. Without this clarity, it's impossible to create a business that delivers the financial freedom you deserve. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. The 5-Step Formula: Learn how to calculate the true cost of your dream lifestyle 2. How to Avoid Debt: Discover why your lifestyle is causing business debts 3. Lifestyle by Design: How to visualise, cost and design your future lifestyle 4. The Financial Vehicle: Understand the 3 most important business numbers 5. 12-Month Growth Plan: Learn how to create a growth plan to achieve financial freedom Stop winging it! Don't leave your family's future to chance. Take control and build a business that provides you with financial freedom. Listen now to this valuable knowledge. JOIN THE PRIORITY WAITING LIST BY CLICKING HERE!
Imagine generating more pre-vetted leads, boosting your conversion rate, and transforming happy customers into your personal sales team. Now, picture this happening on autopilot through a seamless, automated customer journey. Sounds incredible, right? Let's dive into this week's must-listen podcast episode where I unveil the strategy that makes it all possible. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. The 4-Step Formula: Learn how to create a complete customer journey and the tools to make it simple.2. Top 20 Marketing Strategies: Explore the 20 most effective ways to attract and generate new leads. 3. 10 Conversion Boosters: Discover 10 actionable tips to turn more of your existing leads into paying customers. 4. Upselling and Downselling Made Easy: Find out how to bundle your products or services to increase sales effortlessly. 5. The 3Rs Method: Learn how to get more profitable leads from current customers using the 3Rs approach. I also share with you the software and tools you need to use to easily pull this together. Don't waste another minute trying to figure this out alone. The strategies and insights shared in this episode will be the game-changer your business needs. Listen to this valuable knowledge now! JOIN THE PRIORITY WAITING LIST BY CLICKING HERE!
Have you ever felt like, despite all your hard work, long hours, and sacrifices, you're not as far ahead in your business - or life as you should be? I know exactly how that feels. I used to think the same way. No matter how many hours I worked, how many jobs I took on, or how many staff I hired, it seemed impossible to reach the level I knew I deserved. But everything changed when I discovered and implemented a 4-step Formula that supercharged my growth and skyrocketed my results. And now, I'm sharing it with you in my latest podcast episode. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. The 4-Step Formula: A simple yet powerful method you can implement immediately to accelerate your growth.2. 15 Bad Habits to Avoid: Identify what's holding you back and learn how to break free. 3. 8 Ways to Get Motivated: Proven strategies to climb out of a rut and stay in a growth mindset. 4. Overcome Limiting Beliefs: Replace self-doubt with confidence and see instant results. 5. 10X Your Potential Faster: Learn the exact steps to save years of hard work and reach your goals sooner. This formula completely transformed not only my business but also the quality of my life and I'm confident it can do the same for you! Don't waste any more time trying to figure it out all on your own. Listen now and take the first step toward unlocking your full potential. JOIN THE PRIORITY WAITING LIST BY CLICKING HERE!
How many quality leads per day do you generate from social media? If you are not generating an avalanche of leads on a daily basis it will be down to one or all three of the killer mistakes I share with you in this episode. And unless you follow the simple strategy and the tools I share with you to fix them, you will continue to waste your time and money while watching your competitors steal all the profitable work. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Discover what these 3 big mistakes are and learn how to fix them immediately 2. Find out how to set your social media platforms up to generate leads like a website 3. Uncover how you've killed your algorithm and how to bring it back from the dead 4. Learn what the 6 most powerful themed posts are that you must be sharing 5. Learn 5 ways to discover what the best times are to post and reach your target market Social media is the quickest way to build brand awareness and authority. It's by far the easiest and most effective way of generating profitable leads. Listen now and get stuck into the valuable knowledge I share with you so you can save time and make more profit. JOIN THE PRIORITY WAITING LIST BY CLICKING HERE!
Ever feel like you're drowning in tasks that pull you away from the work that really matters? Or you have tried delegating tasks to someone else but they keep messing things up. Imagine freeing up your time so you can focus on the bigger goals that truly grow your business, instead of getting bogged down in the day-to-day. These 5 steps aren't just about “handing things over.” They're about giving you back control, saving precious hours, and ensuring your team is ready to perform without needing constant oversight. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Avoid the Most Common Delegation Pitfalls: Discover the mistakes most trades business owners make – and how you can skip them entirely. 2. The 5 Steps That Actually Work: Learn a delegation framework designed to make sure every task is handled right the first time. 3. Decide What to Delegate First: Find out exactly which tasks will free up the most time and put money back in your pocket. 4. Empower Your Team: Discover how to identify and prepare the best team members for key responsibilities.5. Keep Control Without Micromanaging: Gain the tools to oversee delegated tasks without becoming a bottleneck – freeing up your time and theirs. Your business can thrive without you doing every little thing – you just need the right approach to delegation. Hit play now, and start putting these steps into action today. JOIN THE PRIORITY WAITING LIST BY CLICKING HERE!
Did you know that we have generated over £120 million of new work for our Trades Freedom Club members who have been attending our networking events. Imagine what positive impact a slice of £120 million would have on your business. The benefits of belonging to a positive network of trades and construction business owners are priceless. Not only do you get given work, meet new trade contacts and have new doors of opportunity opened for you. You also get a chance to chat with other trades business owners about the challenges and wins of growing a business. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Our networking guide and strategy to help you generate an avalanche of referrals 2. Discover how to win more work, meet new contacts and tender for bigger jobs 3. The 3 most powerful types of networking events you need to consider attending 4. How we use networking to help build confidence and create a growth mindset 5. How belonging to a “Positive Circle Of Influence” has transformed my business and life and will do the same for you Running a business can sometimes feel like a lonely place. Your family and friends don't always understand what you go through running a business. By surrounding yourself with a group of other trades who are all on the same journey as you, it becomes a huge support network. Listen now to discover how you could unlock a slice of £120 million of new work. JOIN THE PRIORITY WAITING LIST BY CLICKING HERE!
How many hours a week are you wasting on looking at and pricing jobs you never win? Why are you giving away your valuable time for free to time-wasters? Did you know that offering your customers a photo or video survey can save you hours each week and help you win more jobs? It's also much more convenient for your customers. They won't have to wait days for you to find time to visit. They won't need to wait around, hoping you'll show up, or tidy up their house or office before you arrive. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: Discover the two emotional sales triggers you need to include in all your surveys Learn how to create an automated photo survey tool that will save you hours every week Find out how to set up an automated video survey process to boost your conversion rate Uncover the best tools and software to build your photo and video survey systems Master the vetting process to eliminate time-wasters and focus on qualified leads I've been teaching this strategy for 3 years now which means you are getting left behind by your competitors who are using it. Continuing to waste your valuable time is not the way to scale your business. Leverage the power of modern technology to win more jobs, save time and increase profits. JOIN THE PRIORITY WAITING LIST BY CLICKING HERE!
How frustrating is it when you lose a job on price or worse, you get ghosted by time-wasting customers? You travel 25 minutes to survey a job Spend 45 minutes running through everything with your potential customers Travel 25 minutes back home Spend an hour pricing the job Invest 30 minutes scripting and emailing your quote Make 2 follow-up calls, send an email and a text And you hear absolutely nothing back Not even a text message saying “I'm sorry for wasting hours of your valuable time but we have gone elsewhere” You just get ignored and ghosted. What if I were to give you an automated funnel that vetted out time wasters before you even gave up your valuable time replacing them with pre-qualified leads? WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Uncover the vetting form that will explode your conversion rate and profits 2. Discover the exact questions you must be asking at the top of your funnel 3. Find out which software you need to build your automated vetting form and process 4. Learn what questions you need to ask to unlock your prospect's budget and timescales Stop wasting hours of your time on people who do not have the right budget or respect the value of your time. Listen now to unlock this powerful vetting form and process. JOIN THE PRIORITY WAITING LIST BY CLICKING HERE!
Do you sometimes feel like the day to day chaos of running your business can slow down and even prevent your business from growing? Dealing with problems on jobs Having to babysit your team Emailing and calling customers Ordering materials Pricing job after job Sending out invoices Creating social media posts This list just goes on and on, doesn't it? This is exactly what happened to me. I was so busy dealing with the day to day running of my construction business that I ended up losing focus on the bigger vision and plan. I had become stuck on a hamster wheel going round and round in circles for years. I felt stressed, overworked and burnt out. I found it difficult to free up the time and the headspace to focus on my future business vision and plan. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Uncover the 3 steps I implemented to free up my time and reignited my motivation and drive 2. Discover the 6-step process to create your 12-month business plan and vision 3. Learn the 8 huge benefits that creating a 12-month business plan will give you 4. Find out the 7 vital areas of your business that you must build your business vision around 5. Understand how to prioritise the most valuable areas of your business and figure out what to work on first If you do not have a written down business plan and vision of how you are going to win back your valuable time and explode net profits then you must listen to this episode now. It's time to stop winging it and to get off that hamster wheel for good. JOIN THE PRIORITY WAITING LIST BY CLICKING HERE!
Where do you go to get all the help and support you need to run and grow your trades or construction business? Where can you get the knowledge and advice in areas such as - marketing, finances and employment? How about saving money with exclusive discounts on van insurance, tools, health and safety services, and job management software? Until now, there hasn't been an organisation that covers every aspect of running a trades business – but that's about to change. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Find out who this game-changing organisation is and how it will help you grow your business 2. Discover why getting on the Priority Waiting List is crucial if you want an exclusive invitation to join 3. Learn how you can become a founding member and access a secret community 4. Reveal the one opportunity for you to lock in a 50% lifetime discount on your membership 5. Discover your chance to secure your seat on the Business Planning Masterclass live coaching event for FREE (Valued at £497 +VAT) Get all the inside information on how to access all of the coaching, mentoring, training and accountability to grow your business! Listen to this exciting episode NOW! JOIN THE PRIORITY WAITING LIST BY CLICKING HERE!
Do you set S.M.A.R.T goals in your business and life? More importantly, are you hitting those big life-changing goals? Are you in the exact place where you want to be in your business and life? Sadly the answer for most people is NO. The reality is that the daily chaos of running your own business can easily get in the way. But what is the point of running your own business and having all that stress and responsibility if you are not even hitting your financial goals? It's pointless, right? WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Learn the 9 life goals you must be setting to build a successful business and life 2. Find out how to achieve your 9 life goals in less than 12 months by S.M.A.R.T testing 3. Discover the exact 6 steps needed to S.M.A.R.T test your goals 4. Uncover how to avoid the 3 main killers that are stopping you from achieving your goals 5. Learn to visualise and manifest your goals to become a reality Don't waste another month settling for average results. Average results will not provide you and your loved ones with special moments and happy memories. All you need to do is learn how to set S.M.A.R.T goals and then take action to achieve them. Listen now to this powerful episode.
Are you feeling stuck? Profits are low, leads are drying up, and you're burnt out from juggling too many different types of jobs. Never mind dealing with nightmare customers too? If this sounds familiar, you NEED to listen to this latest podcast episode! In it, I teach you the 8 essential steps to niche down on your services, so you can boost profits and reclaim your time. I'm sharing the exact strategy that took me from being an overworked, skint joiner to building, growing, and selling my own successful construction company. There's no magic to what I did. I just honed in on one profitable service and became the go-to expert in that area. The real secret lies in how I did it – and I'm sharing it with you. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Discover the 5 most common mistakes you're making by NOT niching down 2. Learn the key numbers you need to identify your most profitable service 3. Uncover the marketing strategy designed to attract more customers and sell more of what you're best at 4. Learn the 3 business systems that will save you 20 hours a week 5. Discover the ‘Rinse and Repeat' method to scale your business and profits without robbing your time Your business is supposed to give you and your family both time and financial rewards, right? If you're struggling with either, this episode is for you. Don't waste another day feeling stuck. Listen now and start turning things around.
I'm sure you know the feeling of taking on a job that brings you a lot of stress, and after all your hard work, you end up making no profit. Michelle Gaffaney-Webb, an architectural designer and property developer, shares her raw and real journey of managing her own £5 million building project while facing the threat of total financial collapse. At one point, she and her partner were just one week away from losing their £3.4 million investment in their 10 newly built houses valued at £5 million. This traumatic experience became a turning point for Michelle. She decided to leave behind the high-risk world of property development and found incredible success by shifting her focus to new business ventures. Now, Michelle has moved into converting hotels and has also built a luxury kitchen business that boasts impressive 50% profit margins. WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE: 1. Understand how Michelle has gone from 8% profit to 50% profit by changing businesses. 2. Learn how to evaluate the risks before you leap into agreeing to a project. 3. Discover the quickest, easiest, risk-free way of making money in your business. 4. Learn why bigger jobs or projects don't always mean bigger profits. 5. Find out how Michelle has ended up with a showroom that boasts 100 kitchens. Michelle's story is a powerful reminder that even in the toughest moments, opportunity can emerge, and success can be just around the corner. Curious to find out how she is now making 50% profit without working 60 hours a week? Discover Michelle's secrets to success by listening now. Contact Michelle Gaffaney-Webb on: Website: https://greenstone-design.co.uk
If your leads are drying up or you need more leads to scale your business you need to know which of these 3 strategies you must quickly bring in. Digital marketing is changing faster than ever before. New modern lead generation strategies are here and if you are not all over them you will get left behind. In my opinion, every trades or construction business should be using all 3 of these: High converting SEO'd Websites Laser-focused Landing Pages Automated Sales Funnels In this powerful episode, I explain the difference between the 3, how you build the strategies and what results you will get from each one. If you need to know and learn… How to get your Website on page one of Google and turn your website into a lead machine. How to use Landing Pages to generate leads from organic social media and paid ad traffic. How to wake up to an inbox full of leads from your automated Sales Funnel.Then listen to this episode now before your competitors beat you to it.
What was the main reason why you set up your own trades business? Carpenter Chris was forced into setting up his own building company to help him win shared custody of his 2 kids. He thought that running his own business would give him more time back to allow him to look after his kids. Unfortunately, his business swallowed up all his time, controlled his life and led him to hitting rock bottom. In this powerful episode, Chris shares the secret strategies he has used to: 1. Win his time and kids back 2. Grow his business by 320% 3. Explode profits by 1390%4. Re-programmed his mindset5. Published 2 best selling books What makes these results even more impressive is that Chris has done this in less than 2 years! If you are struggling for time, want to make more profit and need to achieve bigger results in your own business… Then you need to implement what Chris shares in his inspiring journey to success. Contact Chris Garvey on: Website: https://cgjoineryandbuilding.co.uk
Have you become a glorified admin person in your trades business? Are you doing all your own quotes, invoices and paperwork at evenings and weekends? Are you answering calls, sending emails and WhatsApp messages throughout the day? Well, wasting your valuable time doing boring admin work is not going to increase your profits and grow your business, is it? Outsourcing these LOW VALUE TASKS will free up your valuable time allowing you to invest it into HIGH VALUE TASKS. HIGH VALUE TASKS are the areas of your business that will increase your profit margins and grow your business. What You Will Learn And Key Actions From This Episode: 1. When the right time is to bring an admin person into your business 2. How to work out the numbers so you know you can afford an assistant 3. How to find and employ the right admin or virtual assistant 4. How to identify and delegate your LVT's and your entire admin work 5. The 6 BS excuses you are using to NOT bring in an admin assistant Remember…the more leads you get, the more jobs you price and the more work you take on means there is even more boring admin work for you to do. Do you really want to keep doing paperwork until midnight for the next 30 years? Or do you need to learn how to delegate so you can focus on building a better quality of life for you and your family? Stop procrastinating! Listen now and get your time back.
Is the running of your business all inside your head? Could you go on holiday for 2 weeks without your team or customers calling, emailing and WhatsApping you? Do you have to do all of your own admin because you believe you are the only one who can do it right? This is exactly where James McEvoy is right now in his business and you may be in a similar situation. In this episode, I teach James the exact steps he needs to take to automate his customer journey, systemise his business and delegate all the admin tasks. This is the exact same strategy that you need to follow to get your business to run like clockwork without you doing everything yourself. What You Will Learn And Key Actions From This Episode: 1. Learn the 3 vital steps to map out our entire customers' journey from start to finish 2. Discover the 3 pieces of software you need to systemise your entire business 3. Understand why you must immediately identify and delegate all your LVTs to free up time 4. Find out how to create and use SOPs to delegate all your admin tasks forever 5. Uncover 8 recommended software platforms to systemise and automate your business If you are working long hours, making little profit and your business is inside your head, you must watch this episode NOW!! Contact James McEvoy on: Website: https://mklcs.co.uk
The reason why you are not generating an avalanche of profitable leads will be down to these 5 killer marketing mistakes. Did you even know you were making them? Because you unintentionally will be!! Most trades of construction business owners are oblivious to them. They didn't even know they were making them in the first place. It's only when they discover what they are that they make some small changes to their social media posts and websites and then the leads begin to flood in. Are you investing any time creating and sharing posts on social media, do you have a website, or spending money each month on marketing? If so, you must discover what these 5 marketing mistakes are or you will struggle to scale your business. Key Learnings & Actions From This Episode 1. Understand what the 5 killer mistakes are and what you must do to avoid them. 2. Learn the exact strategy to fix them quickly and start to generate profitable leads. 3. Discover the new powerful cutting-edge marketing tools that will attract leads and increase your sales. 4. Learn how to write social media posts, emails and website content that compels potential customers to use your services. 5. Discover the 8 reasons why your website is not converting traffic into paying customers If you are spending any time or money creating marketing content - you must listen to this episode right NOW!!
Plumbing and heating engineer Steve Thompson became addicted to drugs after popping 30 pills a day for 10 years. What started with his grandmother innocently providing Steve with some pills ended up with him buying pills from his own customers to feed his addiction. Steve has now remarkably triumphed over his drug addiction and has transformed his life as well as growing his business by 168% in the last 12 months alone. His goal and the message in his brave and honest confession is to help and support anyone who is going through a tough time in their lives or their business. Depression, anxiety and stress can have a huge negative impact on our health and well-being no matter what the cause. Steve hopes that by opening up and sharing his own struggles, he will inspire other tradesmen and tradeswomen to reach out for help and support. Key Learnings & Actions From This Episode # Find out how situations outside of your control can explode and spiral out of control through no fault of your own. # Learn what some of the signs are that you may be experiencing mental or physical health issues and what you must do to help yourself. # Discover how investing in mindset and personal development has been the catalyst to Steve's newfound success. # Learn the exact mindset and business strategies Steve has implemented to grow his plumbing and heating business by 168% in 12 months. # Discover what Steve's daily goals and habits are, that have now turned him into a thriving entrepreneur and influencer. If you need some motivation in your life or you feel like you are struggling in yourself or your business, then you must listen to this episode right NOW!! Contact Steve Thompson on: Website: https://www.the-boiler-doctor.co.uk/
Did you know that there is a right way and wrong way to grow your construction or trades business? Which way have you been growing yours? (Keep reading) Most trades business owners are oblivious as to what the most 5 important areas of their business are. They have absolutely no idea that their businesses should have been built in a specific 5-step order from day one. Instead, they continue to: Feel stressed, make little profit, generate poor leads, stay up until 10 pm doing paperwork and employ a team that they have to babysit. If only they had been shown and knew what these 5 areas are and which specific order they should have built their business in. Well, they could have exploded their profits, been working fewer hours and built a team that is now running their jobs and business for them years ago. In this powerful free coaching episode I give you the exact 5 areas of business and the correct order in which a business should be built saving you a decade of stress and growing pains. Key Learnings & Actions From This Episode # Discover the 5 most important areas of your business that form its backbone and allow you to quickly scale. # Learn the exact order in which you must build your business or otherwise, you will become a busy fool. # Find out what the most vital numbers are in your business that will immediately increase profit margins. # Uncover what marketing strategies you have neglected that will generate you an avalanche of vetted leads. # Learn how to systemise and automate your entire business and how to employ a trustworthy team to run your jobs and business for you. If you are struggling in your business, running out of ideas and starting to feel stressed out with it all… you must listen to this episode right NOW!!
Crisyn Braines has increased his net profit by a whopping 1100%. He's achieved this whilst working fewer hours than he's ever worked before and he's even had 4 holidays abroad in the last year alone. Imagine you know the strategies on how to make more money without working stupid hours. Well, that's exactly the strategy that Crisyn shares with you in this powerful podcast. He shares his journey from being a broke one-man band aerial and TV installer. To the steps, he's taken to transform into a hugely profitable security and CCTV company. By finally getting to grips and understanding the numbers he's now revolutionised his business and transformed his family's lives. And you can do the same if you follow the same strategies Crisyn shares. Key Learnings & Actions From This Episode # Discover the financial mistakes he made that you will more than likely be making in your business right now. # Learn the exact numbers that he improved and tracked that led him to a 1100% increase in profits so you can do the same. # Find out why he sacked off his old useless accountant and how his new accountant immediately saved him £4000 # Discover the new systems he introduced into his business that save him time and increase his profit margins. # Learn how his new marketing strategy is attracting quality leads and profitable work. No more time wasters or tyre kickers. If you have no idea about the numbers in your own business. Or you have a s**t accountant that does not help you to make more money and avoid overpaying on taxes? Well, you need to listen to this episode right NOW! Contact Crisyn Braines on: Website: https://incognitosystems.co.uk/
What are your biggest challenges with video marketing? Are you letting fear stop you from creating the most powerful form of marketing known to mankind…(VIDEOS) Camera Shyness: Many feel awkward in front of the camera, fearing they won't come across as professional. Lack of Knowledge: Understanding the technical aspects of scripting, shooting, and editing videos can seem daunting and overwhelming. Time Constraints: Running a trades or construction business is already demanding. Finding the time to create high-quality videos feels impossible. I understand. However, you are missing out on generating leads and building your authority by not shooting and sharing video content. Key Learnings & Actions From This Episode # Discover 8 powerful benefits to you and your business by shooting and sharing video content. # Learn the 3 most important videos you must be shooting for your trades or construction business. # Learn how to script the perfect compelling video using a simple but effective 3Cs formula. # 6 different types of shots to record that will engage and leave your viewers compelled to watch. # 6 pro editing features and tricks that will bring your videos to life and gain more followers. Turn your smartphone into a video marketing tool and let me teach you how to generate an avalanche of leads through the power of video marketing.
Electrician Ben Curry has scaled his business to a £1.3 million turnover with a net profit after tax of £253,000. He's also generated £1 million of sales from shooting TikTok videos. Sounds great right? It's not all been plain sailing for this Electrician from Derby. Behind these impressive results, Ben has made some mistakes and hit some pretty tough growing pains that he's had to overcome. So, in this episode, I uncover what mistakes Ben has made so you don't make the same mistakes in growing your trades or construction business. Ben also shares the exact strategy and steps he has taken to go from a broke electrician working for a wage, into a profitable business and now an authority in the renewables sector. Key Learnings & Actions From This Episode # Discover the steps and timeline stages that Ben used to increase his turnover from £180,000 to £1.3 million # Ben shares his turnover and net profit margins over the last 4 years so you can see where he has grown from his numbers # He explains the reasons why his turnover skyrocketed yet his profit margins were down 2 years running # What are the 3 key areas of business Ben invested heavily into to achieve his results and success? # How he used TikTok to generate £1 million in solar PV sales and racked up 49,600 followers by shooting short-form videos If you have challenges in your business with cash flow, profit, marketing, systems and your team you need to listen to this episode right NOW!
Who came up with your business name, fonts, colours, strapline and logo when you first set up your business? Did you know that the vast majority of businesses are actually turning people off with a cheap or boring-looking brand? (They don't realise this is happening) A brand that they came up with years ago when they first set up their business with no experience in branding or marketing and a brand that was knocked up on a shoestring budget. What are you doing to get people to buy into your personal brand? People are buying from you, not your logo. Do you even have a strategy around your personal branding? How do you demonstrate and market your brand authority? How do you show your customers that you are more experienced, credible and trustworthy than your competitors? Your branding is the first thing that your customers see. It's the beginning of the customer journey. This means they are judging you and making a buying decision based on what and how you are presenting you and your business to them. In this episode, I share with you the 3 brands that you must evaluate and improve if you want to attract more profitable leads in this digital age. Key Learnings & Actions From This Episode: # Discover the exact emotional branding mistakes that most businesses have already made that are costing them leads. (Is this you?)# Learn the 3 brands that you must create to dominate your market, increase leads and make more profit. # Uncover the exact steps to create a world-class and memorable business name and brand that attracts high-end customers (Does your business name do this?) # Discover why in today's digital age you must be building a personal brand. Remember people buy from you, not your logo. # Find out the 10 most powerful ways to build your brand authority. Demonstrate to your customers why they should choose you. If you are an established business you will be making crucial branding mistakes that are costing you leads. If you are just setting up a new business… you've now found the knowledge to dominate your market from a standing start. HELPFUL RESOURCES: Join our thriving Facebook group and community: www.facebook.com/groups/tradesfreedomclub Apply to join our ‘Inner Circle' marketing and business coaching programme https://tradesfreedomclub.com Please leave Craig a quick AUDIO MESSAGE HERE sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out. At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, CCTV and Security companies to build, grow and scale their trades or construction businesses.
After 11 long years of running his plumbing and heating business, Mark was only 2 months away from running out of money and throwing in the towel on his business. Mark had 4 engineers working for him, offices and a showroom. He was always busy but he wasn't making any money and was working 80 hours a week trying to keep his head above water. So, how can Mark have gone from being a broke plumber fitting bathrooms to increasing his net profits by 486% and transitioning into a hugely profitable renewable energy company all within 12 months? Well, that's exactly what I uncover in this inspiring podcast episode so you can learn from Mark's success. KEY LEARNINGS & ACTIONS FROM THIS EPISODE: # Discover the exact mistakes that Mark made that led him to become a busy fool tradesman. (Do not make these same mistakes) # How and why Mark pivoted from fitting bathrooms into now installing heat pumps and solar PV # Learn his number 1 marketing strategy that now generates him profitable leads and has his team booked up 3 months in advance # Discover the 5 areas of Mark's business that he worked on that made the biggest impact on his transformation # Why Mark can now afford to pay his team more money so they can make him more money If you have challenges within your own business and you feel like you're stuck on what to do next. I would strongly recommend that you listen to this episode NOW OUR GUEST IS MARK WOOLER FROM GREENHOME HEATING www.greenhomeheating.co.uk HELPFUL RESOURCES: Join our thriving Facebook group and community: www.facebook.com/groups/tradesfreedomclub Apply to join our ‘Inner Circle' marketing and business coaching programme https://tradesfreedomclub.com Please leave Craig a quick AUDIO MESSAGE HERE sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out. At the Trades Freedom Club we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Plasterers, Builders, Joiners, Roofers, to build, grow and scale their trades of construction businesses. We help you to skyrocket leads, explode net profits without having to work 60+ plus hours a week
Summary: Does any of this sound like you? Have you been there or are you here now? In the earlier years of me setting up my joinery and construction business, I used to have negative cash flow problems. These money problems caused me some serious amounts of anxiety, worry and stress as well as arguments at home that negatively affected my family. I remember those sleepless nights I used to have tossing and turning worrying that I had no money in the bank to pay my wages, suppliers and my VAT bill. Learning how to increase your net profits and become a cash-rich company is easier than you may think. You can get out of debt, explode profits and be in control of your finances by simply implementing the 15 steps I share in this episode. Key Learnings & Actions From This Episode Discover the 15 cash flow killers you must avoid at all costs. You will be making some of these mistakes already Why you may be experiencing negative cash flow, making no money and struggling to pay off overdrafts or loans Uncover the steps to become a cash-rich company and never have to worry about money again Learn the 8 specific numbers you must understand to increase your net profit margins How to price jobs correctly and which numbers to include to never lose money and to explode your profits If you have or are experiencing cash flow issues in your business I would strongly recommend that you listen to this episode NOW Helpful Resources Join our thriving Facebook group and community: www.facebook.com/groups/tradesfreedomclub Apply to join our ‘Inner Circle' marketing and business coaching programme https://tradesfreedomclub.com Please leave Craig a quick AUDIO MESSAGE HERE sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out.
How many hours a week do you waste doing mundane tasks like admin? How many hours a week are you allowing your customers and team to steal from you? You only have 168 precious hours in your weekly time bank. Why squander our valuable time on tedious admin tasks and dealing with people who lack common sense and initiative? Take control of your time and focus on what truly matters. If you want me to save you a minimum of 25 hours a week, get more done in less time and become more productive. You must listen to this powerful episode. I'm going to share with you 10 simple tips that will free up your time so you can spend it doing the things that make you and your family happy. Key Learnings & Actions From This Episode Learn the top 5 tips on how to delegate all of your paperwork and admin to someone else Discover who the 5 types of people are that you are allowing to steal your valuable time Uncover the 10 TIME ROBBERS that are forcing you to graft 60+ hours a week and pushing you to burnout Unleash the tools to help you to become more productive and more organised saving you time and money Learn how to stop working late into the night doing paperwork and how to never have to work weekends again If you are working more than 35 hours a week in your business you must listen to this episode right now. It will give you back your valuable time. Helpful Resources Join our thriving Facebook group and community: www.facebook.com/groups/tradesfreedomclub Apply to join our ‘Inner Circle' marketing and business coaching programme https://tradesfreedomclub.com Please leave Craig a quick AUDIO MESSAGE HERE sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out.
Summary: How many vetted leads would you say your website generates you each day? Does your website rank on page 1 of Google for all your SEO keywords? Sadly most people invest time and money into having websites built only to be left feeling out of pocket and frustrated. They were expecting to hit page 1 of Google generating them an avalanche of quality leads. Instead, they are left with a trickle of time-wasting leads and a website that only gives them an online presence. The reason why this is happening is simple and easy for them to fix. In this episode, I will teach you why your website and SEO are not working. Then I unleash the exact features and strategies of how to transform your basic website into a lead-generating machine. Key Learnings & Actions From This Episode: Discover the 16 killer features your website must have and where to add them to on your website Learn the 7-step website design features that turn browsers into pre-sold-ready-to-buy leads The exact reasons why your web designer and your website are failing you and your business Learn the 4 psychological triggers you need to hit to get your cold lead to become a red-hot lead Discover the on-page and off-page SEO strategies to rank your website on page number 1 of Google. Your website has one purpose and that's to generate a never-ending flow of profitable leads. If it's not doing this or you currently do not have a website. You need to listen to this episode NOW to avoid making some big costly mistakes! Helpful Resources Join our thriving Facebook group and community: www.facebook.com/groups/tradesfreedomclub Apply to join our ‘Inner Circle' marketing and business coaching programme https://tradesfreedomclub.com Please leave Craig a quick AUDIO MESSAGE HERE sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out.
Summary: How frustrating can employing staff or subcontractors be? Sometimes it can feel like you are babysitting grown adults who have no common sense. Ringing you up every day with stupid questions Turning up late for work or to customers' jobs Tossing it off on their phones in your time Turning up not wearing your uniform This list goes on and on... So, how do you build a trustworthy, reliable and hard-working team that makes you money whilst freeing up your time? Well, that's what I teach you in this coaching episode. Key Learnings & Actions From This Episode: The only 2 reasons why you need to employ a team. If your team do not do this you have the wrong team Discover the 15 different ways your team will be losing you money and wasting your valuable time Learn how to get your team to work to your standards and demonstrate the same values, morals and beliefs as you Discover how to build a team that will increase your profits and free up your valuable time Learn what the “4 Foundations To Building The Ultimate Team” are and how to introduce them to your team If you are considering taking on our first employee or already have a team of subcontractors working for you. You need to listen to this episode NOW to avoid making some big costly mistakes! Helpful Resources Join our thriving Facebook group and community: www.facebook.com/groups/tradesfreedomclub Apply to join our ‘Inner Circle' marketing and business coaching programme https://tradesfreedomclub.com Please leave Craig a quick AUDIO MESSAGE HERE sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out.
Summary: Fricken cash flow problems! I'm sure you've experienced them at some point. Right? I know in my early years after setting up my joinery business I had some serious problems with cash flow. I remember the sleepless nights tossing and turning all night waking up worrying about money. Not having enough money in the bank to pay the wages. Getting those overdue payment reminders from my suppliers and falling behind on paying my VAT and tax bills. There were times when we were down to living just week to week, hand to mouth and it was flipping tough back then. Thankfully now I do not have to worry about money. All my businesses make a profit and I have positive cash flow. In this coaching episode, I teach you how to change your payment terms so you become a cash-rich company and never have to worry about money again. Key Learnings & Actions From This Episode How to get yourself out of debt and your overdraft at the bank. Why do business owners end up in this horrible situation? Learn how to get your customers to pay you quicker and on time without having to chase them Discover how to become a cash-rich company and never have to worry about money again Learn how to implement strict payment terms and how to explain these to your customers with confidence Discover the 4 essential money pots and how to split your money up - allowing you to sleep at night If you need to turn your negative cash flow into a positive cash-rich business. You need to listen to this episode NOW! Helpful Resources Join our thriving Facebook group and community: www.facebook.com/groups/tradesfreedomclub Apply to join our ‘Inner Circle' marketing and business coaching programme https://tradesfreedomclub.com Please leave Craig a quick AUDIO MESSAGE HERE sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out.
In this coaching episode, I'm going to be teaching you how to systemise and automate your trades or construction business so it can run without you. If you want to get your valuable time back, make more profit, generate more leads, or you want to get your team running your jobs for you… Well, then you must learn how to systemise and automate your business. Otherwise, the more you grow and scale your business without the right systems in place the more you will become: A busy fool A prisoner in your own business Feeling stressed and overwhelmed End up with relationship problems at home Feeling you have to do everything I'm going to be sharing with you the exact steps, stages and tools you are going to need as well as the process of where to start and what you need to do first Key Learnings & Actions From This Episode How and where to start with putting the correct systems in place Discover the 3 types of software you must implement into your business Learn how to flow out your entire customer journey in 3 simple steps Discover the correct tools to allow you to delegate to the right people Learn what the consequences are of not systemising our business If you are fed up with having no time and you feel that you are having to do everything in your business… You need to listen to this episode NOW! WANT TO BE FEATURED ON AN EPISODE OF MY PODCAST? Please leave me a quick AUDIO MESSAGE HERE sharing your business or personal wins and results from listening to my podcast. I will then add this into one of our next episodes and give you and your business a big shout-out. (This is free marketing for your business) Thanks