Podcasts about seo branding

Send us a textToday I'm sitting down Mordy Oberstein, a renowned expert in the digital marketing landscape. As the Head of SEO Branding at Wix and Founder of Unify Brand Marketing, Mordy has been instrumental in shaping online visibility and fostering community engagement through innovative SEO strategies.In this episode we delve into how SEO can be a powerful tool for enhancing your brand's presence online. By leveraging SEO, businesses can build credibility and grow brand awareness, which are crucial for establishing trust with potential customers. SEO also helps attract qualified traffic, ensuring that your website reaches the right audience, which can lead to increased conversions and revenue. Moreover, SEO is a cost-effective long-term strategy that can improve your marketing ROI and provide a sustainable competitive advantage.During our fun conversation, Mordy shares how to integrate SEO into your branding strategy to boost visibility, credibility, and ultimately drive business growth. Whether you're looking to establish your brand as an industry leader or simply want to enhance your online presence, this episode provides valuable insights into the transformative power of SEO in branding.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

In this episode, Erika Varangouli, Head of SEO Branding at SEM Rush, joins Richard Hill on the eCom@One podcast to discuss building a brand with eCommerce SEO. Erika has over 15 years of writing and editing experience, from working at a media business to agencies, she is now responsible for growing the legacy of one the biggest SEO tools out there.  Listen to this podcast episode to learn the right approach to your SEO strategy and AI. Erika shares her expertise on three key areas every eCommerce company must consider for success. She also discusses how to win the budget for SEO when money and resources are tight. Hint, it's all about proving concepts through bite-size projects.  Working at one of the most used SEO tools in the industry, Erika has an untold advantage that she shares with Richard. So tune in to find out how to get the most out of this revolutionary tool to skyrocket your online sales.

The SEO and content landscape is shifting. As marketers we all see it, and feel it.On this FINITE Podcast, we'll let you know how to adapt to these shifts, where SEO should fit in the wider business function and how brand gets involved. We heard from the expert of experts, Erika Varangouli, Head of SEO Branding at Semrush. Semrush is the leading online visibility platform, and Erika leads their SEO community. Suffice to say she knows a lot about the subject. So enjoy! The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. Support the show

How do you view the relationship between SEO and marketing? Should SEO be primarily associated with marketing, or should it have a broader scope? SEO is multi-faceted by nature and can lead to diverse perspectives on its classification and delegation within an organization. Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, are joined once again by SEO legend Barry Adams to discuss how SEO fits into marketing. PM at Groundworks, Kristal Audain, also joins the show to unveil her insights into how SEO can impact product decisions.  Plus, prepare yourself for Google's August 2023 broad core update… based on rank instability, this is going to be a big one.  If you want to utilize SEO and marketing as tools, this episode of the SERP's Up SEO Podcast will help you surpass all of your goals! Key Segments: [00:02:24] What's On This Episode of SERP's Up? [00:03:33] Focus Topic of the Week: Is SEO Part of Marketing? [00:04:38] Focus Topic Guest: Barry Adams [00:21:53] Decisions, Decisions, Decisions [00:28:00] Snappy News [00:32:02] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Barry Adams Kristal Audain Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Polemic Digital SEO for Google News Groundworks News: Google releases August 2023 broad core update

In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about AI Content, Generative AI, and ChatGPT.************************Timestamps: (00:00) - Intro (01:37) - Mordy Oberstein, Head of SEO Branding at Wix (06:41) - John Ozuysal, Co-Founder & CMO at Datapad (07:59) - Stephen Jeske, Senior Content Strategist at MarketMuse (09:25) - Kas Szatylowicz, Head of Organic Growth at V7 (11:44) - Gwen Lafage, VP of Brand and Content at Sinch (13:53) - Carlos Meza, President and CEO at CrowdContent (18:10) - Neil Patel, Co-Founder at NP Digital (22:39) - Bianca Anderson, SEO Strategist at HubSpot (26:33) - Brian Shumway, Director of SEO Product at Upwork (28:16) - Tania Miranda, Head of SEO at Recruitee (29:29) - Outro ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia.

How do you make local SEO scaleable? When should you be scaling your local SEO? How do you maintain consistency with your local SEO across a multi-location organization?  This week, Wix's Head of SEO Branding, Mordy Oberstein alongside Head of SEO Communications, Crystal Carter, talk about how you can level up your local SEO production. Our team reveals strategies for improving Google Maps rankings, the effectiveness of organic search for local traffic, and the benefits of investing in service area pages or city pages. Joining the show this week is SEO analyst Elizabeth Rule, who will give direction on scaling locally with multiple businesses, and why you should be scaling to different cities rather than the same market.  Are you ready to elevate your local search? Get ready because the SERP's Up SEO Podcast will help you scale the ladder of local SEO! Key Segments: [00:02:16] What's On This Episode of SERP's Up? [00:03:48] Focus Topic of the Week: Local SEO at Scale [00:17:41] Focus Topic Guest: Elizabeth Rule [00:27:28] Snappy News [00:34:01] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Elizabeth Rule Greg Gifford Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Sterling Sky SEO Agency  News: Google warns against content pruning as CNET deletes thousands of pages Google Downgrades Visibility of HowTo and FAQ Rich Results  Tracking 20 years of search

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. In general, consumers do not seem to trust Google and other big technology firms as much as they used to. Google's response to this public distrust has taken on many forms with the shift towards multiple URLs in featured snippets being just one of them. Today, Mordy discusses the evolution of featured snippets. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. The average Google user has come to expect a SERP that looks nothing like the SERPs in the past. There's an expectation that not only text links will be served, but videos, images, and other formats will be present, and this is only possible with MUM. Today, Mordy discusses Google MUM and the future of search results. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. Google's search results have come a long way since 2016, providing consumers with better results thanks to NLP and machine learning. But, before getting to the point, their algorithm incentivized content creators to create subpar content which fostered consumer mistrust that still lingers amidst massive improvements on Google's end. Today, Mordy looks into whether Google results are getting worse. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's the SEO verdict: subdomains or subfolders?  When it comes to migrating subdomain content into a subfolder, how can you make the transition smooth as silk?  Alongside Wix's Head of SEO Communications, Crystal Carter, and Head of SEO Branding, Mordy Oberstein, Tech SEO expert Nikki Halliwell joins the conversation to delve into the advantages and drawbacks of employing subdomains versus subfolders. Plus, a deep look into indented results from the top of the SERP!  It's subdomain vs subfolder and all of the subsequent conversation that follows. The proof is in the podcast on this episode of SERP's Up! Key Segments: [00:01:50] What's On This Episode of SERP's Up? [00:03:25] Focus Topic of the Week: Subdomains or Subfolders [00:20:08] Focus Topic Guest: Nikki Halliwell  [00:35:59] Snappy News [00:40:10] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Nikki Halliwell Jess Joyce  Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter What Are The Benefits Of Subdirectories vs. Subdomains?  Tech SEO Tips Newsletter  Journey Further News: Google Finally Launches The Perspectives Search Filter Updates from Search Central Live Tokyo  Disavowing The Disavow Tool [Case Study]

Google has been pushing the web hard to create “helpful content”... but what exactly is “helpful” when it comes to content?  Wouldn't it be… helpful to know?  What does the future hold for helpful content in light of the constantly evolving algorithms?  What are the potential implications of the Google helpful content update? Wix's Head of SEO Communications, Crystal Carter, and Head of SEO Branding, Mordy Oberstein, are joined today by Semush's Head of SEO, Kyle Byers, to address how one should create and gauge quality content.  Get your content hats on as we explore E-E-A-T, algorithms, helpful content Google, and more on this episode of the SERP's Up SEO Podcast! Key Segments [00:03:31] What's On This Episode of SERP's Up?  [00:04:46] Focus Topic of the Week: Helpful Content  [00:25:56] Focus Topic Guest: Kyle Byers  [00:34:12] Is This Newish?  [00:40:19] Snappy News  [00:43:47] Follow of the Week  Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Kyle Byers Semrush Melissa Fach Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Google Helpful Content System  Google Helpful Content System To Find Hidden Gems  Google Marketing Live Keynote 2023 Why is Google rewriting so many titles in the search results? Google's About this result feature News: Google Search Generative Experience Gets Quality Updates & Major Speed Boost Google Invites More Users To Try Search Generative Experience After Recent Quality Updates Microsoft, Google strategy to test AI search ads irks some brands  

Is Google at war with affiliate marketers? Head of SEO Branding at Wix and SEO Consultant for Semrush, Mordy Oberstein, joins the podcast today to share his high-level perspective and valuable insights to help you mitigate risk and save your rankings. In the last 12 months, there have been core updates, review updates, and spam updates. And he believes it's important to look to data for patterns to better understand the SEO ecosystem. In his roles, he has access to huge swathes of data, and to help site owners succeed, he has a vested interest in unpacking what Google seems to value in the content it rewards. Here are just a few examples of important recommendations he shares in the interview: Read the content of competitors who outrank you after an update to understand what replaced you. Use the brand sniff test to determine if your content is of high quality. Use internal linking and semantic understanding to build topical authority. Hire a content marketing agency if needed to help translate your expertise into digestible content because readability is important for user experience. He also discusses the continuing rise of AI-written content that is largely generic using similar language structures. And how adding real human experiences is key to providing unique insights and quality content. He even offers a great example people can use in product reviews to accomplish this. But Mordy says quality is a domain-level analysis, not just at the page level. And so, to improve domain-level quality scores, it is important to focus on technical health, content, and user experience. Predicting and understanding user needs is crucial. He believes quality content means targeting the audience and offering the right amount of nuance to predict their needs. And while links are a secondary signal, they may become less important as Google gets better at understanding content, with relevance and domain quality playing a more significant role in ranking in a scenario where content is generic across the web. He does believe that leveraging AI can help automate tasks that were not possible before though. AI can be used for research, understanding topics, organizing information, rewriting content, and automating tasks like writing headers and product descriptions. However, users have become more skeptical of web content due to issues such as data privacy and fake reviews. As a result, the bar for acceptable content has risen, and web content creators need to up their game. So if you're a site owner or online content creator, you'll definitely want to check out the full interview and take lots of notes! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Looking to get started with your international SEO strategy? Then who better to tune into than the renowned Aleyda Solis.  Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into the ins and outs of international SEO as the one and only Aleyda Solis guest hosts.  Take your content strategy global as Giuseppe Caltabiano, VP of Marketing at Rock Content, offers his "Deep Thoughts" on global content marketing initiatives. Adaptability, strategies, and common mistakes in international SEO & content marketing are uncovered on this week's episode of the SERP's Up SEO Podcast!   Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:02:20] Focus Topic of the Week: International SEO [00:03:30] Focus Topic Guest: Aleyda Solis [00:31:15] Deep Thought with Guiseppe Caltabiano [00:44:44] Snappy News [00:48:19] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Aleyda Solis Giuseppe Caltabiano Veruska Anconitano Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Aleyda Solis International SEO Consultant Orainti SEO  Learning SEO  SEO FOMO Newsletter Rock Content  Guide to International SEO Culture Relevance & International SEO  How to approach SEO localization and SEO website translations News: Hands-on with Google's new Search Generative Experience  Google Marketing Live 2023: Everything you need to know   

Massive news in the SEO world on this special edition podcast! Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter give their impressions of Google I/O 2023 to deliver the inaugural SERP's Up SEO Podcast BONUS episode.  Google bounces back with its AI capabilities as a search engine. Back again for all the changes soon to come in search, Mordy and Crystal discuss their takes on the 2023 Google I/O conference as well as other notable SEOs. Plus, the scary reality of AI, and some big changes in how Google rewards input with human ‘experience'. Dig into this exciting SEO news on this week's special BONUS episode on the SERP's Up Podcast!  Key Points [00:03:20] AI Ability to Answer Emails & Generate Images [00:04:21] Information Retrieval Within Their Products [00:04:50] Are We Okay With Things Not Being Real? [00:06:40] Guardrails to Manage This Reality [00:09:38] Generating from "Less Thank Stellar Content" from the Web [00:10:42] Search Looked Amazing: More Visual and More Refinement [00:15:30] SEO Tools: Red Alert! [00:17:22] Your Website is an Entity  [00:19:24] The Opportunities Lie in the Entities from Here On Out [00:20:51] Why is Google Targeting Transactional Queries? [00:22:50] Connecting with Google Merchant Center [00:23:50] Major Helpful Content Update Changes Coming Soon! [00:25:25] A Shot Across the Bow [00:28:23] Google Ranking Reviews based on ‘Experience'  [00:34:25] VERY Hot Takes!  [00:38:51] So Many More Questions   Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Nati Elimelech Idan Segal Garrett Sussman  Barry Schwartz Brian Freiesleben Lily Ray Aleyda Solis Caitlin Hathaway Gianluca Fiorelli Kavi Kardos Jamar Ramos Brandon Schmidt   Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Google i/o 2023 Keynote:  The new Google search generative experience: Here's what it looks like  Google to update the helpful content system algorithm in the coming months

Are you tired of your website being hard to find? We live in a world where it's easier than ever to get lost in the crowd. That's why we want to help you stand out, so you can find your place in the crowd and start making an impact. And you know what? It's not just about the design. It's about the whole strategy behind your online presence! In this episode, Mordy Oberstein, Head of SEO Branding at Wix, will show you how to build a more findable website. And don't worry—one that will help people find your business and keep them coming back for more! Tune in now!Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

This episode of the SEO Podcast by #SEOSLY features the one and only Mordy Oberstein from Wix. This episode is pure Mordy magic and Mordy mania blended with a lot of Wix SEO knowledge bombs. Mordy Oberstein is the Head of SEO Branding at Wix. A serial SEO podcast host, Mordy is also one of the organizers behind Twitter's #SEOchat, and is an industry speaker. He loves the more theoretical side of SEO and you can often find him sharing his thoughts on the underpinnings of Google's approach to the SERP. Follow Mordy Follow Mordy on Twitter: https://twitter.com/MordyOberstein Follow Mordy on LinkedIn: https://www.linkedin.com/in/mordy-oberstein-12551715/ Mordy's SEO podcast: https://www.theseorant.com/ Mordy's Wix podcast: https://www.wix.com/seo/learn/podcast Mordy's website: https://www.mordyoberstein.com/ Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ To learn even more, go to https://seosly.com/blog/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/ Want to contact me? Feel free to reach out at olga@seosly.com The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/

In this episode of The SaaS SEO Show, we've interviewed Mordy Oberstein, Head of SEO Branding at Wix, and discussed SEO Branding and AI content.************************Here's what we're covering: What is Wix? Who's using the product and gets the most value? SEO branding and brand marketing. Brand marketing in a B2B setting.  Educating as the main vehicle for Wix's brand marketing.  Is driving traffic still important for Wix? The value of conducting interviews with customers.  AI generative content. How generative content overload will affect marketing?  How generative content will affect the SEO industry. How content that includes personal opinion will perform. Practical examples of use cases for generative content.  What does the future hold for the SEO industry? ************************Useful Links: Wix's Website: https://www.wix.com Wix SEO Learning Hub: https://www.wix.com/seo/learn Mordy on Twitter: https://twitter.com/mordyoberstein ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

Learn all what you need to know about ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search with Mordy Oberstein (Head of SEO Branding at Wix) and Darth Autocrat, Digital Marketing Consultant, going through: 02:59 ChatGPT for SEO: Good or bad? 07:49 Use cases to leverage ChatGPT for SEO 14:55 ChatGPT for SEO Tools & resources 19:21 The future of ChatGPT & Search 25:12 A last ChatGPT for SEO Tip -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ and SERanking, the All in One SEO Platform Made Simple: https://seranking.com/ #chatgpt #chatgptseo #seo

SEO Ranking Factors. Do they matter? Should you focus on them? And if not, what should you be focused on? Do some ranking factors matter more than others? How do you know if a tactic has directly influenced your ranking?  On this episode of the SERPs Up SEO Podcast we're diving into the narrative around “ranking factors”!  Marcus Tober, Senior Vice President of Enterprise Solutions for Semrush, joins the podcast to further discuss ranking factors and SEO. Tune in as Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, to understand the importance, or lack thereof, of ranking factors. Key Segments:  [00:01:19] What's On This Episode of SERP's Up?  [00:03:06] Focus Topic of the Week: Ranking factors [00:16:08] Focus Topic Guest: Marcus Tober [00:30:18] Snappy News [00:33:49] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Marcus Tober: https://twitter.com/marcustober Dr. Marie Haynes: https://twitter.com/Marie_Haynes  Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Semrush: https://www.semrush.com/  News:  Inside CNET's AI-powered SEO money machine: https://www.theverge.com/2023/1/19/23562966/cnet-ai-written-stories-red-ventures-seo-marketing CNET pauses its controversial AI-generated stories 'for now': https://mashable.com/article/cnet-pauses-ai-bot  Report: Google search will debut chatbot features this year: https://searchengineland.com/google-search-chatbot-features-this-year-391977

Why do SEOs have a disdain for site migrations? Could it be the broken URLs, the redirects, or even a new hosting environment? It could be that or a million other things. The point is that successful site migrations require attention to detail.  We explore the intricacies and considerations of this episode of the SERPs Up SEO Podcast!  Miracle Inameti is an expert in SEO and data strategy to tackle challenging problems by implementing practical and pragmatic solutions. She joins the SERP's Up team this week to discuss site migrations and the associated considerations. Join Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, to understand the complexity of site migration. Key Segments:  [00:02:07] What's On This Episode of SERP's Up?  [00:03:22] Focus Topic of the Week: Site Migrations [00:16:00] Focus Topic Guest: Miracle Inameti [00:26:55] Snappy News [00:31:16] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Miracle Inameti: https://twitter.com/mira_inam  Chris Green: https://twitter.com/chrisgreenseo  Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  The Fundamentals of Site Migrations: https://www.wix.com/seo/learn/resource/site-migrations-fundamentals  Site Moves & Migrations: https://developers.google.com/search/docs/crawling-indexing/what-is-site-move  News Google search responds to BankRate, more brands using AI to write content: https://searchengineland.com/google-search-on-using-ai-to-write-content-391728  Google: Linking To Multiple Providers In Product Reviews Might Give A Small Ranking Boost: https://www.seroundtable.com/google-product-reviews-ranking-boost-linking-34725.html

In this week's episode, Sarah chats with Mordy about why it's OK to push back on projects and tasks, and the best way to do it.About Mordy:Mordy is the Head of SEO Branding at Wix. He also serves as a consultant for Semrush and sits behind the mic of multiple SEO podcasts including the SERP's Up Podcast and Edge of the Web News. Dedicated to SEO education, Mordy is one of the organizers of #SEOchat and a popular industry author and speaker. Where to find Mordy:@mordyoberstein on Twitter Mordy's Website About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Twitter - @sarahmcduk, @sulemantazmin & @seomindsetpodWebsite - https://www.tazminsuleman.com/Instagram - @tazminsuleman, @sarahmcduk & @seomindsetpodEmail - theseomindsetpodcast@gmail.comResources used for episodeEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerSERP's Up SEO PodcastCopyright 2024 Sarah & Tazmin Mentioned in this episode:Donate & Support the PodcastWe have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.Buy Me A Coffee

Did you know Google calls its own SERP an ecosystem? That's right. Today's SERP is its own living, breathing thing. Google is constantly coming up with new SERP features & changes which impact rankings and placement of content. How do you adapt to all these changes, you ask? That's exactly what we'll discuss in this episode of the SERPs Up SEO Podcast!  With over 12 years of SEO experience, Lily Ray has led SEO campaigns for dozens of major retailers and brands. She joins the SERP's Up team this week to discuss SERP changes and their impact on CTRs. Join Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, and learn how to cope with SERP changes. Key Segments:  [00:02:44] What's On This Episode of SERP's Up?  [00:04:16] Focus Topic of the Week: Adapting to SERP Feature Changes [00:20:04] Focus Topic Guest: Lily Ray [00:24:54] Tool Time: Sistrix [00:28:02] Snappy News [00:32:58] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Lily Ray: https://twitter.com/lilyraynyc Barry Schwartz: https://twitter.com/rustybrick Matt Southern: https://twitter.com/mattgsouthern  Danny Goodwyn: https://twitter.com/MrDannyGoodwin  Loren Baker: https://twitter.com/lorenbaker Roger Montti: https://twitter.com/martinibuster  Brodie Clark: https://twitter.com/brodieseo Glenn Gabe: https://twitter.com/glenngabe  Marie Haynes: https://twitter.com/Marie_Haynes Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  SERP's Up SEO Podcast on SERP Features: https://www.wix.com/seo/learn/podcast/episodes/serps-features-googles-secret-sauce What Google Wants From Your Content: https://www.wix.com/seo/learn/resource/what-google-wants-from-your-content Sistrix: https://www.sistrix.com/ News:  Microsoft to add ChatGPT features to Bing Search: https://searchengineland.com/microsoft-to-add-chatgpt-features-to-bing-search-390936 Google's John Mueller Said SEO Skills Needed For 2023 Are Curiosity & Persistence: https://www.seroundtable.com/google-on-seo-skills-for-2023-curiosity-persistence-34671.html

Audits are always fun, right? SEO Audits doubly so! On this episode of the SERP's Up Podcast, we dive into the different types of SEO audits. Learn how deep you should go with your site audits, how to handle all the information these audits throw your way, and when to ignore half the information. Specializing in technical SEO audits with 10+ years of experience and over 100+ audits, Olga Zarr's the one to join the SERP's Up team this week. She breaks down SEO audits in a simple manner so you can do it right the first time and with ultimate efficiency. Join Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, and learn how to audit your SEO efforts with less friction. Key Segments:  [00:02:16] What's On This Episode of SERP's Up?  [00:03:49] Focus Topic of the Week: SEO Audits [00:14:22] Focus Topic Guest: Olga Zarr [00:19:24] Tool Time: Lumar [00:22:53] Snappy News [00:25:34] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Olga Zarr:: https://twitter.com/olgazarr Dan White: https://twitter.com/danwht  Lumar: https://www.lumar.io/ Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Lumar (Formerly DeepCrawl) on Wix: https://www.wix.com/app-market/deepcrawl  News:  Google Helpful Content Update & Link Spam Update Delayed Rollout Due To Holidays: https://www.seroundtable.com/google-helpful-content-update-link-spam-update-delayed-34643.html

Is eCommerce SEO really a separate discipline? If so, how does it differ from “regular SEO?” Yes, no, maybe? The answer may surprise you. In this episode of the SERP's Up SEO Podcast Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into all things eCommerce SEO. Over the past few years, Google has gotten better and better at delivering custom SERP features for eCommerce, with new elements being released and tested on a consistent basis. These features alone are differential factors between eCommerce SEO and regular website SEO. Navigating the requirements of these features is a skill on its own.  We'll dive into some of the latest eCommerce changes to the SERP and what they mean for your SEO strategy and outlook. Kristina Azarenko of MarketingSyrup SEO Academy stops by to explore the importance of internal linking and possible permutations for eCommerce SEO.  This and more as you “check out” the latest episode of the SERP's Up SEO Podcast! Key Segments:  [00:02:20] What's On This Episode of SERP's Up?  [00:05:05] Focus Topic of the Week: Ecommerce SEO. . . Cha-ching!  [00:15:38] Focus Topic Guest: Kristina Azarenko [00:28:17] Snappy News [00:32:42] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Kristina Azarenko: https://twitter.com/azarchick Luke Carthy: https://twitter.com/MrLukeCarthy Tory Gray of Gray Dot Company: https://thegray.company/team Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Marketing Syrup: https://marketingsyrup.com/ News:  Google Gives Official Names Of Some Search Features With Visual Elements Gallery: https://www.seroundtable.com/google-search-visual-elements-gallery-34568.html  Google December 2022 Link Spam Update Rolling Out Now: https://www.searchenginejournal.com/google-december-2022-link-spam-update/474233/ E-E-A-T and major updates to Google's quality rater guidelines: https://searchengineland.com/google-search-quality-rater-guidelines-changes-december-2022-390350 

What's true and what's not about content duplication and SEO?  Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss duplicate content truths, legends, and falsehoods on this episode of the SERPs Up SEO Podcast. Unbeknownst to many, there is no such thing as a duplicate content penalty. Google is more likely to just not index duplicate content rather than punish an entire website. It's pretty common for large websites to have duplicate or near duplicate content. In addition, many websites, especially news websites, syndicate their content to other domains. With proper attribution, Google can recognize the syndication and potentially serve up both without relying on a no-index.  Listen in as the duo dispel these content duplication myths and more!  Barry Adams of Polemic Digital stops by to share when to worry and when not to worry about duplicate content from an SEO point of view.  Plus, Wix's own Rebecca Tomasis shares how she approaches dealing with duplicate content on the Wix Blog! Can you hear that echo, echo, echo on the SERPs Up SEO Podcast? Let's explore duplicate content and SEO together! Key Segments: [00:02:16] What's On This Episode of SERP's Up? [00:03:06] Focus Topic of the Week: Duplicate Content   [00:14:54] Focus Topic Guest: Barry Adams [00:21:01] Across the Wixverse: Rebecca Tomasses [00:31:10] Snappy News [00:34:17] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Barry Adams: https://twitter.com/badams Rebecca Tomasis: https://www.linkedin.com/in/rebecca-t-8815b692/ Patrick Stox: https://twitter.com/patrickstox Resources:  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Demystifying the "duplicate content" penalty: https://developers.google.com/search/blog/2008/09/demystifying-duplicate-content-penalty Polemic Digital: https://www.polemicdigital.com/  SEO for Google News: https://www.seoforgooglenews.com/ Canonicalization and why it matters: https://www.wix.com/seo/learn/resource/canonicalization  Wix Blog: https://www.wix.com/blog  News:  Google's Desktop Search Results Are Now Continuously Scrollable: https://www.searchenginejournal.com/googles-desktop-search-results-are-now-continuously-scrollable/473217/ Google Launches +Topic Search Bar Refinements After Several Months Of Testing: https://www.seroundtable.com/google-topic-search-bar-refinements-34517.html  Google helpful content system update rolling out now (December 2022 update): https://searchengineland.com/google-helpful-content-system-update-rolling-out-n

SEO shouldn't be siloed. Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss how SEOs should think about social media teams, branding, and other marketing channels.  Organic Search is just one channel to bring traffic and revenue to a website. What works for one channel may or may not work on another, but you'll never know if you don't communicate with the rest of the marketing team. Your website should be considered the HQ for all digital activities, and its user experience should be consistent no matter the channel a user arrives from. As a result, SEO, social media, PPC, etc., should align with consistent messaging, content, and imagery. Depending on the size of your organization and how many hats you have to wear as a marketer, prioritization can be critical, according to iPullRank's Garrett Sussman, featured guest on the SERP's Up SEO Podcast. SEO may take six to 12 months to move the revenue needle, while PPC or social may be doing it today. Prioritize based on what's driving revenue now while making time investments in other tactics for the future. Knowing your audience is crucial when it comes to an omnichannel approach to marketing. A good way to understand who your audience is online is by using tools like SparkToro. With it, you can not only identify your audience but discover where they're at and what they like. We'll dive into how you can use the tool to fuel all of your marketing efforts from SEO to social!  Let's ride the wave of the SERPs Up SEO podcast and explore omnichannel marketing! Key Segments: [00:01:51] What's On This Episode of SERP's Up? [00:02:13] Focus Topic of the Week: Omni-channel Approach to SEO [00:16:05] Focus Topic Guest: Garrett Sussman [00:21:06] Tool Time [00:24:56] Snappy News [00:26:46] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Garrett Sussman: https://twitter.com/garrettsussman iPullRank: https://ipullrank.com Amanda Natividad: https://twitter.com/amandana t  Joy Hawkins: https://twitter.com/JoyanneHawkins Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn  Blog Distribution Strategies for Growth: https://www.wix.com/seo/learn/resource/webinar-content-distribution More intents more problems: SEO for multiple user intents: https://www.wix.com/seo/learn/podcast/episodes/seo-for-multiple-user-intents Sparktoro: https://sparktoro.com  What Kind of Content Appears in Google Discover [Case Study]: https://www.semrush.com/blog/google-discover-result-study  News:  Google Improved The Search Console Discover Performance Report: https://www.seroundtable.com/google-search-console-discover-performance-reports-improved-34504.html  Does the Length of a Google Review Matter?: https://www.sterlingsky.ca/length-google-review-matter/ 

People trust other people. Study after study has shown that people trust the content in reviews over what the brand says. That's why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the importance of encouraging user-generated reviews and their role in SEO. When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility. From how reviews might affect ranking in the Local Pack to where reviews appear across the Google SERP and throughout the Google ecosystem, this podcast episode gives you a comprehensive understanding of the role reviews play in organic search.  Get actionable advice from Claire Carlile of BrightLocal to encourage user-generated reviews and learn what marketers and business owners can and should be doing with them. It's time to generate some understanding around user-generated reviews today on the SERP's Up SEO Podcast! Key Segments: [00:02:02] What's On This Episode of SERP's Up? [00:03:08] Focus Topic of the Week: Local SEO and Reviews [00:13:49] Focus Topic Guest: Claire Carlile [00:20:06} Deep Thoughts [00:28:09] Snappy News [00:30:33] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein  Claire Carlile: https://twitter.com/clairecarlile BrightLocal: https://www.brightlocal.com/home-a/  Rebecca Berbel: https://twitter.com/RebBerbel OnCrawl: https://www.oncrawl.com/ Darren Shaw: https://twitter.com/DarrenShaw_ WhiteSpark: https://whitespark.ca/ Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn How Much Does Review Recency Impact Google Local Pack Rankings [Case Study]: https://www.sterlingsky.ca/google-review-recency-ranking/ How Google reviews can transform your business: https://www.wix.com/seo/learn/resource/why-google-reviews-are-important-local-business More intents more problems: SEO for multiple user intents: https://www.wix.com/seo/learn/podcast/episodes/seo-for-multiple-user-intents News:  Google Documents Search Ranking Updates As Systems; Labels Live Or Archived Notable Algorithms: https://www.seroundtable.com/google-update-systems-ranking-noted-34451.html A guide to Google Search ranking systems: https://developers.google.com/search/docs/appearance/ranking-systems-guide

Whether they be clients, C-level executives or marketing managers, there's a slew of both external and internal stakeholders who rely on your SEO information. Good SEO reporting puts them in the game with you. It's what gets buy-in and what proves the value of your work. After all, it's a lot easier to get a designer, developer, or another stakeholder to align with your SEO recommendations if they know that organic search drives revenue for the business. Reporting can be labor-intensive and cumbersome if you don't know what to report on, to whom to report, and which datasets are most important to focus on. That's why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the critical nature of SEO reporting in today's modern marketing and SEO departments. Joe Hall, SEO Consultant & Principal Analyst at Hall Analysis, shares his 3-pillared framework for choosing which SEO KPIs to report on: communication KPIs, strategic KPIs, and business KPIs. He explains that reporting should educate, inform, and align with key business objectives. We're talking all things SEO reporting today on the SERP's Up SEO Podcast! Key Segments: [00:02:22] What's On This Episode of SERP's Up? [00:03:14] Focus Topic of the Week: SEO Reporting [00:17:25] Focus Topic Guest: Joe Hall [00:22:45} Front the Top of the SERP [00:29:52] Snappy News [00:32:403] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Joe Hall: https://twitter.com/joehall  Christina Levasseur: https://twitter.com/cbrodzky  Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Hall Analysis: https://hallanalysis.com/  SEO Reporting Dashboard Templates: https://www.mediasesh.com/tools/  News:  Google's New Local Search Features Are Finally Here: https://www.searchenginejournal.com/googles-new-local-search-features-are-finally-here/471663

Do you have the need, the need for speed?! Today we're talking about performance (also known as How Fast is this Website?) and what it means for your rankings on Google. So, how big of a deal is performance for SEO, anyway?  Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, do a deep dive discussing the importance of Core Web Vitals and site performance metrics in SEO today.  There's a lot of conflicting information about the role of performance in SEO. How do you reconcile Google's own statements about “site speed” along with data from the industry's tool providers on the impact of Core Web Vitals? Listen in as we parse it all for you so that you have a truer understanding of the role of Core Web Vitals in rankings and beyond.  Annie Sullivan, Senior Staff Software Engineer at Google, shares the main steps towards improving Core Web Vitals: measure, analyze, optimize and repeat. Hear Annie's take on identifying bottlenecks that could be impacting the website's performance.  Catch up with Alon Kochba, Head of Web Performance at Wix, who discusses how the team helped improve performance across the entire Wix platform. It's the everything speed and performance episode of the SERP's Up SEO Podcast! Key Segments: [00:02:40] What's On This Episode of SERP's Up? [00:05:30] Focus Topic of the Week: Performance / Core Web Vitals [00:16:13] Focus Topic Guest: Annie Sullivan [00:21:47] Inside the WixVerse [00:34:54] Snappy News [00:38:20] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Annie Sullivan: https://twitter.com/anniesullie Alon Kochba: https://twitter.com/alonkochba Dan Shappir: https://twitter.com/DanShappir Jamie Indigo: https://twitter.com/Jammer_Volts Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Advanced Core Web Vitals: A Technical SEO Guide: https://www.searchenginejournal.com/technical-seo-core-web-vitals-guide/402501/ Wix Performance: https://www.wix.com/performance  News: More From Google On AI Content - It's About If The Content Is Helpful: https://www.seroundtable.com/more-from-google-on-ai-content-34372.html

If they measure it, it matters. The SERP's Up team dive into the One SEO Tool to Rule Them All:  Google Search Console.  This free Google tool is, by far, the most important tool for site owners to understand how Google values their sites.  Mordy Oberstein and Crystal Carter, heads of SEO Branding and SEO Communication at Wix, share their love of Google Search Console and unpack the importance of the platform. Google Search Console gives a wealth of information about your site: from page indexing to Google's crawl frequency, the impressions that specific pages receive, and most importantly, what issues Google seems to be having with a website. This is the main conduit of communication from Google to the site owner, and trust us - if they measure something in there, it matters.  SEOs should pay attention to Video Pages (hint, hint - get them going if you haven't), Page Experience stats, mobile usability, and more.  The team catches up with Lazarina Stoy, data scientist, and SEO, who shares one of her favorite features of GSC, the Links report, which can help troubleshoot internal linking strategies and improper use of anchor text. In short, this is the SEO podcast to better understand the role and value of Google Search Console!  Key Segments [00:04:22] What's On This Episode of SERP's Up? [00:05:15] Focus Topic of the Week: Google Search Console [00:19:29] Focus Topic Guest: Lazarina Stoy [00:24:11] Tool Time [00:29:24] Snappy News [00:32:13] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Lazarina Stoy: https://twitter.com/lazarinastoy Daniel Waisberg: https://twitter.com/danielwaisberg Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Google Search Console: https://search.google.com/search-console/about Optimizing your website performance with Search Console: https://www.wix.com/seo/learn/resource/gsc-webinar How to Automate The URL Inspection API: https://www.screamingfrog.co.uk/how-to-automate-the-url-inspection-api/ Get to know the Wix Site Inspection tool: https://www.wix.com/seo/learn/resource/wix-site-inspection-tool Search Console Data Template: https://datastudio.google.com/embed/reporting/015008f1-9f50-42b1-b8e8-6ddfd81ccc10/page/ig7kC Are links everything SEOs make them out to be?: https://www.wix.com/seo/learn/podcast/episodes/are-links-everything-seos-make-them-out-to-be  News: Google Introduces New Search Labels For Coupons & Promos: https://www.searchenginejournal.com/google-introduces-new-search-labels-for-coupons-promos/469828/

Change. It's the one constant in life…and Google. What we relied on back years ago on the SERP (10 Blue Links) is a distant memory as search engines have added features to match the customer's intent and journey. Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, tackle the challenges and opportunities of SERP features with Kevin Indig, creator of the Growth Memo newsletter and host of the Tech Bound podcast. Jump in as we look at the SERP and all of the boxes and rectangles and squares and expandable carousels, tabs, and more. Learn what Google's SERP features say about users and Google itself… and how you can leverage them tactically and strategically. The team also has Fun with People Also Asked again this week with a case that shows maybe you shouldn't tie all your content to the questions inside of the PAA box! Key Segments: [00:01:29] What's On This Episode of SERP's Up? [00:05:00] Focus Topic of the Week: SERP Features & Kevin Indig [00:25:14] Fun with People Also Ask [00:33:27] Snappy News [00:37:59] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Kevin Indig: https://twitter.com/Kevin_Indig  Dr. Pete Meyers: https://twitter.com/dr_pete  Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Programmatic content expansion with Python and Velo: https://www.wix.com/seo/learn/resource/programmatic-content-expansion-python-velo Growth Memo: https://www.kevin-indig.com/tag/gm/ News: Zero-Clicks Study: https://www.semrush.com/blog/zero-clicks-study/

Have we grown past the pursuit of the almighty link above every other SEO tactic? Certainly, since Google released the Penguin update in 2012, addressing link farms and other issues associated with people gaming the system, the idea of getting as many links as you can is not the path toward ranking.  But still, links are still a factor. So where do links legitimately fit into a solid SEO strategy?   Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, carve up the links and their role in SEO like the Halloween Jack-o-lantern.  There's a shift of mindset that has to occur in SEO. Both Mordy and Crystal agree that there is an over-emphasis on links for SEO. To them, links are fundamentally about traffic and helping users. Creating quality content that makes sense to link to is fundamental and earns market credibility, not “link juice.” Still, establishing quality links is integral to a well-built SEO campaign. The right links from the right sites pointing to the right pages can impact how well you rank. Which is why Debbie Chew, SEO Manager at Dialpad, shares her three best key link-building tactics, from personalized outreach to stats posts to research reports. Key Segments: [00:02:14] What's On This Episode of SERP's Up? [00:03:08] Episode 10 of the SERP's Up Podcast! [00:03:41] Focus Topic of the Week: Links [00:15:22] Focus Topic Guest: Debbie Chew  [00:21:21] The Top of the SERP [00:28:44] Snappy News [00:31:04] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Debbie Chew: https://twitter.com/justdebbb  Judith Lewis: https://twitter.com/JudithLewis Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Link Building Tactics that Actually Work: https://debbieychew.com/blog/link-building-tactics/ Link Building Myths for SMBs: https://www.wix.com/seo/learn/resource/link-building-myths-smbs  Internal Link Study by Cyrus Shepard: https://zyppy.com/seo/internal-links/seo-study/ News: Google releases October 2022 spam update: https://searchengineland.com/google-releases-october-2022-spam-update-388880  Google Shopping Searches On Desktop Get More Visual: https://www.searchenginejournal.com/google-shopping-searches-on-desktop-get-more-visual/468434/

Is AI writing for long-form web content the right way to go? We don't think so. Actually, if you're not careful, it may illicit action from Google. Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, address the growing use of artificial intelligence in content writing for the web in light of the most recent Google algorithm changes regarding helpful content. Is AI written content really good content? It certainly isn't differentiated and doesn't have critical thought. Even if the AI content ranks well, what are you delivering to your audience? You don't often hear the cheers for generic, mediocre content. Let alone the one thought: Whose content is it, really? Who's the author? Danny Richman, the founder of Richman SEO Training, clarifies where AI writers can be a legitimate help: classification, transformation, and translation. A key use for GPT3 is for keyword classification, done in seconds! Remember: AI-written content for rank manipulation is against Google's guidelines. To quote Mordy, “with the Helpful Content Update, which, to me, is Google saying, “We know AI written content is coming, It's already here. We need to develop an algorithm that's able to find it and weed it out“. [00:02:05] What's On This Episode of SERP's Up? [00:04:39] Focus Topic of the Week: AI Writers Content and Google [00:15:45] Focus Topic Guest: Danny Richman  [00:21:23] Is This New? [00:27:03] Snappy News [00:29:17] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Danny Richman: https://twitter.com/DannyRichman Ann Smarty: https://twitter.com/seosmarty Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Richman SEO Training: https://www.seotraininglondon.org/ Viral Content Bee: https://viralcontentbee.com/ News: Google rolling out site names and updated favicon logos in search results: https://searchengineland.com/google-rolling-out-site-names-and-updated-favicon-logos-in-search-results-388714

Google's recent updates to its algorithm have been all about providing information that is user-friendly and trustworthy. They're trying to think like a human user to give the best possible results. Nothing scary there! The algorithm aligns more closely with the user's needs and wants than ever before. Now the algorithm and the user have sort of been synced! Mordy Oberstein, Wix's Head of SEO Branding, and Wix's Head of SEO Communications, Crystal Carter, pilot this very helpful (get it?) conversation on providing content that the user needs to make decisions. Essentially, User-First SEO is like if you asked someone for advice, and they gave you sound advice based on their experience and qualifications. You would want to know that the person giving you the advice had your best interests at heart. User-first SEO is just that: focused on helping the user more than ranking. “Putting the user first, thinking about their pain points, and solving the user's problem is the goal, ” says Michel Fortin, as he helps us understand the concept even further. Mordy and Crystal connect with Einat Hoobian-Seybold, Wix's SEO Product Manager, in this segment of the WixVerse. They drive home the user-first mindset as they discuss Wix's products and solutions: how they are tested and how they can be useful for all users. Key Segments: [00:01:43] What's On This Episode of SERP's Up? [00:03:59] Focus Topic of the Week: User-First SEO [00:17:29] Focus Topic Guest: Michel Fortin [00:24:37] Across the WixVerse [00:35:12] Snappy News [00:37:45] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Michel Fortin: https://twitter.com/michelfortin Einat Hoobian-Seybold: https://twitter.com/Ehoobi Adrian Stein: https://twitter.com/adrianakstein John Mueller: https://twitter.com/JohnMu Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn SEO Plus: https://seoplus.com/ User-first SEO: https://www.wix.com/seo/learn/resource/user-first-seo What creators should know about Google's helpful content update: https://developers.google.com/search/blog/2022/08/helpful-content-update What site owners should know about Google's core updates: https://developers.google.com/search/blog/2019/08/core-updates How to source ideas for user-first content: https://www.wix.com/seo/learn/resource/find-user-first-content-ideas News: Google Business Profiles Removes Health & Safety Attributes: https://www.seroundtable.com/google-business-profiles-drop-health-safety-attributes-34180.html

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. In general, consumers do not seem to trust Google and other big technology firms as much as they used to. Google's response to this public distrust has taken on many forms with the shift towards multiple URLs in featured snippets being just one of them. Today, Mordy discusses the evolution of featured snippets. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. The average Google user has come to expect a SERP that looks nothing like the SERPs in the past. There's an expectation that not only text links will be served, but videos, images, and other formats will be present, and this is only possible with MUM. Today, Mordy discusses Google MUM and the future of search results. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. Google's search results have come a long way since 2016, providing consumers with better results thanks to NLP and machine learning. But, before getting to the point, their algorithm incentivized content creators to create subpar content which fostered consumer mistrust that still lingers amidst massive improvements on Google's end. Today, Mordy looks into whether Google results are getting worse. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's SERP's Up episode is brought to you by the letter 'L' for Learning! Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, are back together this week to answer the big question, "How do you Learn SEO?" Mordy and Crystal pull in the most critical first steps in your SEO learning journey, figuring out how you learn - what's your methodology for learning? The team covers solid CMS understanding as a foundational space and a place to grow and refine your talents. There are a few core concepts that every SEO should know. But beyond that, it's up to you to find your niche. Knowing the SEO ecosystem is a must to understand where the resources are. Check out some of the references of who to follow in the show. But what does it mean to learn SEO? Share a Deep Thoughts moment with Mordy and Crystal on today's show! [00:01:58] What's On This Episode of SERP's Up? [00:03:38] Focus Topic of the Week: Learning to Learn About SEO [00:13:16] Focus Topic Guest: Luke Davis [00:16:32] Deep Thoughts with Mordy and Crystal [00:25:07] Snappy News [00:28:16] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Luke Davis: https://twitter.com/LukeDavisSEO Chima Mmege: https://twitter.com/chimammeje Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn How to Know Good SEO Advice from Bad: https://www.wix.com/seo/learn/podcast/episodes/how-to-know-good-seo-advice-from-bad Luke Davis SEO Consultancy: https://lukealexdavis.co.uk/ Nick LeRoy: https://nickleroy.com/ Search Engine Roundtable: https://www.seroundtable.com/ Write high quality product reviews: https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-product-reviews News: Google Product Reviews Update Goes Live in Search Results: https://www.searchenginejournal.com/google-product-reviews-update/401822/ Google releases September 2022 product reviews update: https://searchengineland.com/google-releases-september-2022-product-reviews-update-387293

Wix's Head of SEO Branding, Mordy Oberstein, and George Nguyen, Director of SEO Editorial, share how to know good SEO advice from bad. Learn how to pick out SEO advice that leads to poor practices with packaged, “wash, rinse and repeat” tactics. Listen in as our hosts deliver their rubric for knowing when you should or should not follow the SEO advice you come across!  Himani Kankaria, the founder of Missive Digital, shares how some great SEO advice prevented her sites from being hit by Google's Penguin algorithm updates.  Want to know where you should look for good SEO advice? Mordy and George share their personal list of great sources of SEO advice and strategy! [00:01:31] What's On This Episode of SERP's Up? [00:02:50] Focus Topic of the Week: Good SEO Advice vs. Bad [00:17:32] Focus Topic Guest: Himani Kankaria  [00:22:16] Is This New?  [00:31:24] Snappy News [00:34:10] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein George Nguyen: https://twitter.com/geochingu  Himani Kankaria: https://twitter.com/himani_kankaria  Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Learning SEO by Aleyda Solis: https://learningseo.io/  Search Engine Roundtable: https://www.seroundtable.com/  Search Engine Land: https://searchengineland.com/  Semrush Blog: https://www.semrush.com/blog/ Moz Blog: https://moz.com/blog Lily Ray: https://twitter.com/lilyraynyc 0000  News: Google expands enhanced product experiences to more eCommerce sites, releases new Search Console reports https://searchengineland.com/google-expands-enhanced-product-experiences-to-more-e-commerce-sites-and-releases-new-search-console-reports-387888 Google Review Guidelines Now Prohibit Incentivizing Removal Of Negative Reviews https://www.seroundtable.com/google-review-guidelines-prohibit-negative-reviews-removal-34077.html

Being on top of the Search Engine Results Pages is truly a challenge. Many online businesses think that they know it all and have done it all but they were wrong.  Mordy Oberstein came over on the show to enlighten us on the Google concepts affecting SEO.  Mordy is the Head of SEO Branding at Wix. Concurrently he also serves as a communications advisor for Semrush. Dedicated to SEO education, Mordy is one of the organizers of #SEOchat, the host of the SEO Rant podcast, co-host of Edge of the Web, and a popular industry author and speaker. We have tackled how Mordy and Wix have structured their content on their home page and site and why we should model some of what they are doing. How to make sure Google and your users can find your content? (Find out the multiple strategies.) Why ticking all the SEO boxes when creating content and growing your site is not the answer? We have also discussed how to problem solve when your site and pages were hit by a Google Update. Google concepts, what are they, and how you can learn to create better content than what Google and even your users expect?Don't miss your chance to learn from the industry expert and increase the website traffic of your online business.  Go watch this video!   Episode Highlights 03:08 How to structure the content for users and Google? 06:27 Is having too many categories on the Home Page good? 07:47 Optimizing SEO & User experience 14:48 Determining multiple underlying causalities 22:08 Google concepts that can make a big difference to your site   About The GuestMordy Oberstein is the Head of SEO Branding at Wix. Concurrently he also serves as a communications advisor for Semrush. Dedicated to SEO education, Mordy is one of the organizers of #SEOchat, the host of the SEO Rant podcast, co-host of Edge of the Web, and a popular industry author and speaker.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://www.nichewebsite.builders/bob/) Connect with Mordy Oberstein: ➥ https://theseorant.com/ ➥ https://twitter.com/MordyOberstein  See omnystudio.com/listener for privacy information.

Keywords sure aren't what they used to be. Google is challenging SEOs to understand the user first. Here's where to start. Crystal Carter, Head of SEO Communications at Wix, kicks off this episode with an explanation of keywords in search and how Google has evolved its understanding of user intent (as opposed to the literal use of the word). Along with Mordy Oberstein, Wix's Head of SEO Branding, they break it down like this: Understanding what's already on the SERP (like the actual SERP) gives you the full picture of how Google understands user intent. Analyzing the current real estate shows how users are being affected along their search pursuit. SEO legend Cindy Krum of Mobile Moxie, also jumps in and provides a solid overview of how leveraging topic-cluster knowledge guides an understanding of user intent. Entities matter a lot, and they continue to make keywords less relevant. Oh, and one more thing. We need to talk about the WixVerse and Featured Snippets. Mordy and Crystal catch up with Idan Segal, Head of Organic Growth & Brand Development at Wix, as we go Inside the WixVerse. Let's dive in. [00:01:46] What's On This Episode of SERP's Up? [00:02:57] Focus Topic of the Week: The Real Deal on Keyword Research [00:16:47] Focus Topic Guest: Cindy Krum [00:24:12] Deep Thoughts, with Crystal and Mordy [00:30:13] Inside the WixVerse: Idan Segal [00:41:43] Snappy News [00:42:07] News: New Google Featured Snippet With Multiple Answers, New Design, Callouts & More? [00:42:54] News: Google Announces September 2022 Core Algorithm Update [00:46:31] Follow of the Week   Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Cindy Krum: https://twitter.com/Suzzicks Idan Segal: https://twitter.com/M0b1leF1rst Lazarina Stoy: https://twitter.com/lazarinastoy Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Featured Snippets In 2022: https://www.slideshare.net/CrystalCarter21/featured-snippets-in-2022-search-london  Lazarina Stoy SEO Resources: https://lazarinastoy.com/ Google's shifts from authority to content diversity on the SERP https://www.wix.com/seo/learn/resource/google-authority-to-content-diversity News: New Google Featured Snippet With Multiple Answers, New Design, Callouts & More?: https://www.seroundtable.com/new-google-featured-snippet-designs-callouts-answers-34048.html Google Announces September 2022 Core Algorithm Update: https://www.searchenginejournal.com/google-announces-september-2022-core-algorithm-update/464195/

Nothing is more frightening to SEOs than the possibility of a Google update hitting their sites.  This is all the more true as Semrush data shows Google is rolling out updates to its algorithm more than it ever has before!  Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into Google algorithm updates.  Learn how to best respond when your site is negatively impacted by a Google update by understanding how to analyze ranking trends and the significance of ranking losses. It's insightful advice on how to best deal with Google algorithm updates!  Get a contextual understanding of how the Google algorithm has evolved as special guest Barry Schwartz of Search Engine Roundtable joins the show. Survey the history of Google algorithm updates and how their scope has changed.  Plus, learn how to track Google updates as our hosts run through the various algorithm tracking tools available to you!  [00:01:38] What's On This Episode of SERP's UP? [00:03:57] Focus Topic of the Week | When to Worry About a Google Algorithm Update [00:15:40] Focus Topic Guest: Barry Schwartz [00:20:45] Tool Time: SEO Weather Tools [00:25:51] Is This New? [00:29:33] Snappy News [00:29:53] News: Google On Why Helpful Content Update Seems Quiet [00:31:03] News: Google tests Quick Read, 5 Min. Read labels in search results [00:32:10] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Barry Schwartz: https://twitter.com/rustybrick  Lily Ray: https://twitter.com/lilyraynyc Aleyda Solis: https://twitter.com/aleyda Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Search Engine Roundtable: https://www.seroundtable.com/  Semrush Sensor: https://www.semrush.com/sensor/  Mozcast: https://moz.com/mozcast  Rank Risk Index: https://www.rankranger.com/rank-risk-index  Sistrix Update Tracker: https://app.sistrix.com/en/google-updates  Assessing Algorithm Update Impact: https://www.wix.com/seo/learn/resource/assess-impact-of-google-algorithm-updates  Crawling Mondays: https://www.aleydasolis.com/en/crawling-mondays-videos/  SEOFomo Newsletter: https://subscribe.page/s/seofomo  Learning SEO: https://learningseo.io/  News: Google On Why Helpful Content Update Seems Quiet https://www.searchenginejournal.com/google-on-why-helpful-content-update-seems-quiet/463218/  Google tests Quick Read, 5 Min. Read labels in search results https://searchengineland.com/google-search-quick-read-5-min-read-labels-387599 

Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, pull off their second episode of SERP's Up, the SEO industry's newest podcast. It's an SEO podcast for everyone!  What IS Content? Mordy and Crystal team up to tackle the effective use of content and the definition of what content really is in their Deep Thoughts segment. Is content strictly the words on the page or something else? What does it really “relate” to? We're looking at content with a new perspective: what you place in different interaction points of the journey with your user is also content, right? The tiniest points matter the most. Don't gloss over them. We're joined by Shelby Blackley & Jessie Willms of WTF is SEO? to get their take on how to get users to not only click on content but ultimately trust the brand and come back for more! [00:01:59] What are we talking about in this episode? [00:03:36] Focus Topic of the Week | Content [00:14:21] The Brand Sniff Test [00:17:05] Focus Topic Guest: Shelby Blackley and Jesse Williams [00:23:20] From the Top of the SERP [00:33:13] Deep Thoughts | What IS Content? [00:39:37] Snappy SEO News [00:39:55] News: Beauty Blog With Financial & Medical Advice A Bit Sus  [00:41:41] News: Google's Helpful Content Update [00:42:08] Follow of the Week [00:44:18] Wix.com/SEO/Learn Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Shelby Blackley: https://twitter.com/shelbyblackley  Jessie Willms: https://twitter.com/jessiewillms Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn WTFSEO Newsletter: https://wtfseo.substack.com/  News: Google: Beauty Blog With Financial & Medical Advice A Bit Sus: https://www.seroundtable.com/google-beauty-blog-with-financial-medical-advice-a-bit-sus-33967.html  What creators should know about Google's helpful content update: https://developers.google.com/search/blog/2022/08/helpful-content-update

Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, kick off the first episode of SERP's Up, the SEO industry's newest podcast. It's an SEO podcast for everyone!  In this episode of SERP's Up, we focus on optimizing your homepage, from how it “sets the SEO pace” for your entire site to why it's the most important page for Core Web Vitals. Ryan Jones, an SEO consultant, shares his perspectives on what good SEO looks like on arguably the more important page on your website. We'll also talk about some of the most common mistakes people make with homepages and how to avoid them. Mordy and Crystal take on Google's most universal SERP feature, People Also Ask! Can baseball teach us about SEO? Find out as we dissect the People Also Ask Box and explore how Google thinks about search queries!  What's our favorite SEO tool this week? See which SEO tool you should test in our Tool Time segment! Catch up on the most recent SEO news of the week and track down the Follow of the Week on Twitter. [00:01:21] Wix.com/SEO/Learn [00:02:16] What is SERP'S UP About? [00:02:59] On This Show [00:04:00] Focus Topic of the Week | Your Home Page [00:17:51] Focus Topic Guest: Ryan Jones [00:23:36] People Also Ask [00:28:44] Tool Time [00:31:37] Snappy SEO News [00:34:49] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Ryan Jones: https://twitter.com/RyanJonesSEO Nati Elimelech: https://twitter.com/Netanel Resources: SERP's Up Podcast:  https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn AlsoAsked Search Research Tool: https://alsoasked.com/ Breaking Down Tech SEO with Nati Elimelech & DeepCrawl: https://www.wix.com/seo/learn/resource/breaking-down-technical-seo May 2022 Google Core Update Analysis: https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update News: Google's Algorithms Can Understand When Sources Agree On Same Fact https://www.searchenginejournal.com/googles-algorithms-can-understand-when-sources-agree-on-same-fact/461099/

In this episode we're joined by Mordy Oberstein, Head of SEO Branding @ Wix. Mordy is an experienced marketer, having worked with Rank Ranger, SEMRush and currently oversees SEO Branding at Wix. In the episode we break down what SEO branding is, the overlap between SEO and branding, and we surface Mordy's advice on how to excel in this marrying of two important marketing disciplines. In this episode we discuss:What is SEO branding?Why brands need to move beyond copycat contentDoes Wix consider brand management for other marketing disciplines?How to priortise your efforts on topics that communities care aboutHow does Wix prompt feedback from the SEO community?CONNECT WITH MORDY/WIX:https://twitter.com/MordyObersteinhttps://www.linkedin.com/in/mordy-oberstein-12551715/https://www.wix.com/https://www.wix.com/seo/learnCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

En los últimos tiempos estamos viendo que la marca tiene un impacto determinante en el posicionamiento web. Y a su vez, las marcas están apostando cada día más por el SEO, para lograr que los usuarios que buscan sus productos o servicios, no se vayan a otros competidores más hábiles en las búsquedas. De estos 2 conceptos, SEO y Branding, sabe mucho la persona que he invitado hoy al podcast, Rocío García Algora. Quien después de pasar por grandes grupos de comunicación, como Mediaset, se ha especializado en éstas 2 áreas como freelance y hoy día crea estrategias de marketing digital que funcionan, para diferentes negocios. Patrocinio: Utiliza el siguiente enlace para conseguir un descuento de 300€ por ser oyente del podcast: https://www.webpositeracademy.com/master-seo/?utm_source=LUISREVUELTO&utm_medium=podcast&utm_campaign=promo-1fase&utm_term=descuento-colaboradores&utm_content=podcast-LR

Having just come off of the high of our 100th episode, I thought it would be fun to share a quick throwback to our very first episode.    I want you to recognize that we have always been committed to bringing you top quality information and strategies that you can use in your law firm right now to grow from a solopreneur to a company that ultimately can run without you.    My very first episode was really a raw, uncut version of me, unfiltered with one of my favorite people in the world who owns Blue Shark Digital, which is a marketing company specific to lawyers created by a very successful lawyer - Mr. Seth Price.    I hope you enjoy taking this trip down memory lane with me! In this episode we discuss: What is Search Engine Optimization (SEO)? How the novice marketing lawyer can vet an SEO company SEO as the backbone of business branding What is content marketing Google's shifting algorithm as relates to blogging basics for law firms Intake processes that increase conversions in law firms Differentiating intake talent attributes for contingency-based practices verses revenue-based practices Sustaining energy and enthusiasm in intake personnel The “right” customer service mindset and experience for powerful intake conversations   Guest Bio: An accomplished attorney and transformational thought leader, Seth Price is a founding partner and the business backbone of Price Benowitz LLP as well as the founder and CEO of BluShark Digital. Seth took a two-person law firm and scaled to 36 lawyers in less than a decade. Now Seth has taken the same digital power that built the firm to create a best in class digital agency focused on the legal sector in BluShark Digital.   Seth has been a frequent lecturer and moderator at some of the largest and most influential law conferences in the United States, speaking on the tools and strategies law firms can use to align their business development with changing consumer habits. He has spoken on topics including but not limited to, how to build a firm, ethics, best practices for firm operations, search engine optimization (SEO), and digital marketing as a whole.   Contact info:   Email – Seth@BluSharkDigital.com   Website – https://blusharkdigital.com/    To learn more about Blu Shark Digital, like/follow/share at https://www.facebook.com/blusharkdigital/   For a Free Consultation with Seth's Team, call (202) 871-1554   To speak directly with Seth, call his cell phone at (347) 661-9999   Allison Bio:   Allison C. Williams, Esq., is Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017.  In 2018, Ms. Williams was voted as NJBIZ's Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest growing companies among graduates of Florida State University.   In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers.  She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money.  Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications and money management in law firms.  Contact Info:   Contact Law Firm Mentor: Scheduler: https://meetme.so/LawFirmMentor      Snippets   [00:02:56] And I also knew that he would give top quality information, not only because his marketing company services my law firm, but in particular because the information that I find he shares is easily digestible. It's something that you can use even before you hire your own digital marketing company if your budget is not yet at that place where you're ready to hire one. And I also feel that he's very relatable because like me, he has also gone through the process of using the strategies that he teaches in his own business. So there's a little bit more authenticity tried and tested truth to what he's sharing because he's done it before.   

Mike Salvaggio is the CEO of SEO Brand. He joins the how to discuss how important social media is to a campaign. Salvaggio has been a leader in the internet marketing and development industry since 2000. In 2002, he organized and wrote a FICO credit score repair eBook that quickly sold over 50,000 copies and transitioned into his next endeavor, Net Direct, a global fulfillment consulting firm. While operating Net Direct out of his home and a nearby office, Salvaggio was recruited to turnaround Caiman and DVD Legacy, two of the biggest marketplace traders on Amazon.com and many different domestic and international online marketplaces. After doubling the gross profit in less than 1 year, the company was sold to a private equity firm primarily based upon the huge success of the search marketing and search engine optimization efforts he designed and employed.   Salvaggio started SEO Brand, a full service software development and online services company specializing in application development, pay per click advertising, and search engine optimization in 2002 with his partner Michael Abitbol. With his extensive experience, Salvaggio continues to bring new concepts and creative strategies to the industry. Throughout his career, Salvaggio has held positions with leading corporations including Sunoco, Staples and Mail Services Incorporated. Salvaggio holds a degree from the University of Pennsylvania's prestigious Wharton School of Business and is currently pursuing a Master of Science in Organization Dynamics at The University of Pennsylvania. In his free time, he enjoys spending time with his wife and two children, as well as playing basketball and video games, and watching movies.  Visit SEO Brand at www.seobrand.com.