Podcasts about Shiv Singh

As a CMO and serial marketing innovator, Shiv Singh has been on the forefront digital change for decades. So, when he says that AI is underhyped, marketers might want to pay attention. In this 50th (50th!) episode of No Brainer, Shiv joins hosts Geoff Livingston and Greg Verdino for a power-packed conversation about AI's transformative potential and the future of marketing in an AI-driven world. For marketers who want to remain relevant, Shiv emphasizes the importance of adapting quickly, embracing AI tools, and developing uniquely human skills to thrive in the evolving marketing landscape. The conversation dives into the evolving relationship between humans and AI, as Shiv, Greg, and Geoff share personal stories about their experiences with AI at work and in life. They discuss the implications of AI on human interactions, the importance of humility when working with AI, and the need for businesses to adapt to the changing landscape. The conversation also touches on the regulatory environment surrounding AI and concludes with insights from Shiv's book, Marketing with AI for Dummies, emphasizing practical advice for marketers and the marketing industry in the AI era. In the end, the message is clear: Get on board or get left behind. Shiv Singh is an author, advisor, and the co-founder of AI Trailblazers. He has held senior marketing leadership roles at Lending Tree, Expedia, Visa, PepsiCo, and web 1.0 superagency Razorfish. For more of his insights be sure to subscribe to Savvy AI on Substack and be sure to grab a copy of his latest book. Chapters  00:00 Introduction 04:56 Why AI is Underhyped 14:52 The Future of Marketing Careers 20:00 Human Skills in an AI-Driven World 24:51Navigating Change in Marketing 31:53 The Human-AI Connection 34:04 Embarrassing AI Experiences 45:07 Navigating AI in Business Leadership 48:00 Marketing with AI for Dummies: Insights from the Book Learn more about your ad choices. Visit megaphone.fm/adchoices

Shiv Singh, co-founder of AI Trailblazers and the author of Marketing with AI For Dummies, knows that there's still a huge range of adoption in the marketing space when it comes to artificial intelligence. He shares tips for those still early in their journey, and predictions for 2025 when it comes to how the marketing industry will be further upended by the technology. For Further Reading:Check out Shiv's substack2025 AI Predictions You Can't Afford to MissMarketing With AI for DummiesConsortium for AI Personalization Listen on your favorite podcast app: https://pod.link/1715735755

The purpose of business is to create customers who create customers. - Shiv Singh. When I search for the perfect quote for each show, I often reflect on my own sales career. I love it when a quote hits home because I have proven that the idea behind it works.    Today, this quote landed for me because I have lived off referrals and generated so much passive income through the years due to referrals from existing clients or people who have gotten to know me within my network. The key to developing a stream of referrals is to first prove yourself and build the know-like-trust factor!   YouTube: https://youtu.be/NsBtibIQ8i8   About Chris Jennings:  Chris won the Vistage Lifetime Achievement Award. He is an award-winning speaker and bestselling author of Conversations Made Easy and The Client    Retention Matrix. He is personal, energetic, engaged, and rooting for you to succeed.  Chris runs a team of coaches who help individuals and organizations improve their sales performance through coaching, training, consulting, and sometimes serving as a fractional VP of Sales/CRO.   How to Get In Touch with Chris Jennings: Website:  http://chrisjenningsgroup.com/ Email:   CHRIS@CHRISJENNINGSGROUP.COM   Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems your business may have.

Greg Kahn, CEO of GK Digital Ventures, and Shiv Singh, the author of Marketing with AI for dummies and Chief Marketing Officer at C3 AI on the transformative impact of AI and to its potential to revolutionize the industry.  They argue that AI is a technological shift as life-changing as the internet and mobile phones, sparking existential questions about the future of work itself such as who and what to trust. But they stress the importance of companies to be pragmatically enthusiastic, to embrace openness to change, critical thinking, and diverse perspectives in navigating the AI landscape, enabling technology to give birth to more job opportunities than ever before. #AI #Business #advertising #media #FutureofWork

Join Lesley and Brad as they look back at their conversation with Brittany Hodak about turning customers into superfans. Brittany's approach to creating loyal customers is a game-changer that will benefit any industry. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:It's a choice not to be overwhelmed.The benefit of asking for help soon enough.Support can come in a variety of different ways.Any industry should rethink how to improve customer experience.Focus on keeping the customers you already have.Customer service can be summarized in four words: Be kind and listen.Episode References/Links:Full Body in 15Tips For Neck Pull on the MatShiv Singh (@shivsingh)  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyBe in the know with all the workshops at OPCBe a part of Lesley's Pilates MentorshipResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan: [00:00:00] The whole point of having customers is so they get you more customers. So if you actually focus on the ones you got, then they'll be so excited to share their experience with other people, and then you can have more customers and you don't have to focus on both things. You can focus on one thing and the other, and that the results of that are more customers.Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get [00:01:00] started.Brad Crowell: And stick around to the very end because we got some outtakes that's been happening. ...(Lesley: There's always outtakes. Um, and the team does collect them for bloopers on the YouTube, but uh, we're adding them into the end of the pod because you know what you need to know that we are not perfect. You're not perfect, and) we're enjoying the process...(Lesley: and we are enjoying that.So have a good laugh on our behalf. Love you.)Lesley Logan: Welcome back to the Be It Till You See It interview recap, where my co-host in life, Brad and I are going to dig into the candid convo I had with Brittany Hodak in our last episode.If you haven't yet listened to that episode, you can pause this, listen to that one, then come back and listen to this one. You can listen to this one, then listen to that one. You can also listen to this on the O P C app. Oh, and it's easy. Really easy to see which episode do you want to choose and you can choose your own adventure and then let us know how you do it.Um, anyways, today is national No Dirty Dishes day. And, uh, I'm gonna be it till I see it on this. So I'm hopeful and I'm gonna celebrate that I [00:02:00] remembered to do the dishes. And even if I only wash one dish, it's pretty badass. But according to the calendar, make your sink happy. Wash your dishes. Uh, we're currently Brad Crowell: in some... wait, did you say make your sink happy?I thought you said, make your spouse happy. No. Make your sink happy. Lesley Logan: Sink happy. No, baby. We'll call my dad over to wash these dishes. He, you guys Okay. This is a side note. My father like has to be helpful and he cannot handle dirty dishes. He hates the dirty ketchup and he picks us up for the gym all the time, and he literally will like, if we're like taking too long, he'll get up and start washing the dishes. Yep. Because he just can't handle any dirty dishes in the sink. It's true. Yeah. Uh, okay. Anyways, we're currently in Seoul and we are at the Allerton Pilates on tour having the best time and yeah, flashcards. So if you are in Seoul, we've got them at the P O T, uh, the right now in real time. Um, Next month is June and we are doing a Profitable Pilates [00:03:00] workshop again.Um, we're really excited about this. Uh, the topic is, um, T B D, but if you are on the wait list, uh, for this workshop, then you are absolutely going to be able to help us choose, or you'll find out first. Um, but we're doing this again. It's gonna be a different topic than we had before. Profit. P R F I T. So a different way of spelling profit prfitbiz/workshops.Just go on the show notes. It's right there. Yeah. Uh, July, uh, the UK Mullet tour is, uh, selling out actually. So yeah. At the time that we're recording this, we are half sold out and that is, uh, well, Brad Crowell: Amazing. We're so fired up. We can't wait to be there to see everyone. To be up in Leeds to hang with Claire to see her amazing studio.(Lesley: I know, I know.) Um, and, you know, it's, it's a hop, skip, and a jump, uh, from Ireland, Scotland, and of course, the uk. And it's Lesley Logan: also like a train right away from London. So if you're traveling in, super easy, we're coming down from Scotland. So, um, Guy is not coming with us and yeah, and that's why cuz she barks. Um, [00:04:00] uh, then in August we are going to go on a West Coast tour.So this is super exciting. We're packing the van, we are bringing the dogs on this one, and we are going all up and down the West Coast. You'll want to go to opc.me/tour if you want to get, um, on the wait list so you don't miss out where the stops are. You can get your ticket. Um, September, we are in Poland and you can actually buy your tickets now for that.That link is also on the show notes cuz it, cuz these links are long guys. So we're just gonna put them in show notes. Um, October. Cambodia. Brad Crowell: Cambodia, cannot wait to go back. Lesley Logan: Freaking goodness. I was looking at pictures the other day and I was like, yeah, we, we live there sometimes. So, so stoked to go.Amazing women already signed up on this trip. My mom shout out to my mom. She was so excited to go. ...(Brad: Oh, she's tried so hard). She, she just has to call in sick is really what's gotta happen. So, um, and her, her, her Brad Crowell: school's vacation. She's a teacher. Her school's vacation days with a week before we're there.Yeah. They also Lesley Logan: have [00:05:00] other time, paid time off. Like they also have that, you know. Yeah, we, Brad Crowell: we talked about it. Yeah, we, we spoke about Lesley Logan: it. Yeah. We're gonna we're gonna work it out. Yeah. Uh, November is Miami. I can't think of a better time to be in Miami, but November like ...(Brad: Yeah, it's gonna be nice.) So fun. So, and that's gonna be for the balanced body, P O T and some other stuff that Erica and I are doing there together, um, at some club Pilates.So, you know, make sure you hit us up so you'd never miss out on these good things. Um, basically like I said last time, ah, see you in real life. So come, come when we're there, because I don't know when we're coming back. Anyways, before we dig into the interview with Brittany, Brad, you have an audience Brad Crowell: question?Yeah, we sure do. Um, okay. This is from Teresa. ...(Lesley: Yeah. OPC Teresa). Yeah. She said I have a strap. And I do use it however I want, I think she's referring to a strap on the mat. On the mat, fyi. If you have a yoga style mat, there's no strap attached to it.If you have like the really, uh, the firm Pilates mat, it may have a strap on the bottom. So she says,I do have a strap. Uh, and I, uh, I do use it however, uh, how can I use it or not to [00:06:00] connect more to my inner thighs during the rollup and neck pole. But, uh, uh, something between, uh, do, should I put something between my ankles and feet to squeeze? Lesley Logan: So, okay, this is a Pilates question and I loved it so much when we got it that I was like, well, this is a great, we can absolutely talk it on the pod, but also you gotta see it to believe it.So, um, if you go to the, uh, onlinepilatesclasses.com, YouTube channel, and I'm sure we can put the link to the actual video. We did a live, I answered this as a live question on YouTube, so we'll, we'll find that and put in the show notes. But, um, cuz then you can see it. So here's the deal. If you have a mat with a strap, Um, your inner thigh connection actually has to be something that is innate.It's natural curing that you have, so your legs will be apart and you can't squeeze them together. But you try, you have this energetic try and this also outer thigh thing. This is so hard to explain on the podcast. This is why I filmed it as a tutorial on OPCs YouTube for this exact reason. But here is the deal.[00:07:00] Do not use the strap to push out and squeeze in. You are like, you're actually playing tug of war with yourself and it's not gonna work. So what I had suggested in the YouTube uh, video is this, if you need more outer thigh connection, you use the strap. Nothing else. And what you can do is use a ball or a block between your legs for things like the roll up or other exercises where you squeeze the legs together, spine twist.This way you're strengthening the inner thigh connection, but then you can use the strap for what it's for on the neck pole, which is to help emphasize the outer thigh connection. And then you hope and pray that your inner thighs remember how to work without a prop. So here's, I love, um, props for flair, for helping you access different parts of your body, but I also like taking them away so we can see if we can call upon that strength without the prop. So that's what neck pull is. Neck pull is asking you to call upon the strength of your inner thighs. Mm-hmm. Without having access to squeezing them and ...(Lesley: Oh, okay.) Yeah. So, uh, [00:08:00] use the strap for neck pull.I swear to God I like it more. You'll still won't love it, but you'll like it more. And then work your inner thighs and other exercises where there's more access to that, and then challenge yourself. Um, but if this is all gibberish to you, no problem. Totally understand. That's why I made a video. Go watch it.Brad Crowell: Thank you. Yeah, actually we're gonna, we're gonna put that video in the show notes, um, so that you don't have to like, try to envision this. If you don't know anything about Pilates, you could ignore this whole entire thing. Lesley Logan: Anyways, um, we have a, we have a, uh, a three-part series that is free. It's called Full Body in 15. You can go to fullbodyinfifteen.com and I actually teach you how to do about 20 exercises at a level that anyone can do and it will help you kind of understand. It will help you get ready for a Pilates class anywhere, whether it's with me or in person anywhere. So if this was gibberish to you, go to fullbodyinfifteen.com and if you understood this completely, thanks. Brad Crowell: You're amazing.The other thing is too, um, PS if you want to have questions, uh, if you have [00:09:00] questions about your own personal practice and you want. Uh, some expert eyes on them. Uh, join O P C because O P C members get to send in questions every Friday or any time during the week. But on Fridays, our teachers will be reviewing, uh, any submissions from our members and answering them in the private group.So this is a great reason, uh, to, you know, to be in O P C, (...) Awesome resource and yeah, literally nobody else is doing this. Um, and that's why we're doing it. Yeah. Because why not? Everybody has questions about their practice. So it's a perfect opportunity. And if you're a member and you're not taking advantage of it, you should do it.Yeah. Um, so, uh, great question, Teresa. Thank you so much for asking that. Hang on, we'll be right back.Okay. Now let's talk about Brittany Hodak, the Creative Mind behind Super Fans, the book and a powerhouse keynote speaker.Uh, Brittany is a fountain of wisdom when it comes to customer experience and also gleaning some of her most valuable [00:10:00] lessons of life, uh, from her kids, uh, specifically her son, whose name is kadoh spelled backwards is It's Hodak Hodak. Yeah. Kadoh Hodak. Well, I guess Lesley Logan: Hodak spelled backwards. Brad Crowell: Kadoh sorry. Hodak.Kadoh. Lesley Logan: It's okay. Yeah, so he's Kadoh Hodak. Oh my goodness, Brad Crowell: babe. He's a palindrome. I'm looking at it and it messed with my brain. Yeah, I know, Lesley Logan: I know. I asked her, I gotta tell you in real time, I had an interview with her yesterday. And I asked her, she brought up about Kadoh, and I asked her like, where did that name come from?And she's like, oh, it's Hodak spelled backwards. It's a palindrome. So I was like, That's fucking cool. Everyone's doing it. Yeah. That is not how, like not every last name could be a name like that. So that's cool. Um, so I really love that she brought this up and this is actually, I really, what I love really about this is that she got this tip from a course, she didn't even finish.So for anybody who's ever bought something out there in the world and not finished it and gone, oh my God, I never finished things, I bet you got something amazing. I bet you got a fucking gem from what you did listen to. And so she bought [00:11:00] Marie Forleo's course and really helped her. She said she didn't finish, but in the first couple of minutes she says, I don't, Marie says, I don't do overwhelm. And so she said it, uh, Brittany said it's a choice to be overwhelmed or not overwhelmed. So being overwhelmed is not beneficial. It doesn't help you get anything done better. It doesn't actually help you think of anything to get done better. It's not a good mental state, so she doesn't do it.And um, I think that's a really cool, like, if it, like, it's like a really cool like choice. Like I don't do overwhelm. So if you're feeling overwhelmed, like, well, I actually don't do overwhelm. So like, what can I do to fix this thing? And you, you save so much time on like, not dealing with, oh my God, I'm so overwhelmed.You just skip over that. Right. So my creatives, you can do it cuz she is one. Um, I also, uh, she, uh, helped, uh, she had a team help her craft a book. And I think this is really important. We, um, it's really important to understand like most things you see out in the world were not done by someone, by themselves.Like even an artist who maybe paints the whole painting. [00:12:00] Someone had to make the paint, someone had to do the thing, he had to go, they had to go to a store and get the things like people are, there's an inspiration to the art that if that inspiration had never happened, then they wouldn't have it. So, so get over yourself.You don't have to do it all on your own. Brad Crowell: Well, I, I think also it's like a permissions thing, you know, the reality is we. I mean, she, she specifically said, I didn't ask for help soon enough. Yeah. And, and I thought about, about writing a book. And I thought, that's crazy. I, I don't even know that I would've thought to ask for help.And I, you know, like listening to her experience, it was like, oh, maybe right out of the gate. Right. And we obviously just had a really interesting conversation with Jake Kelfer because he helps people write books. And imagine having someone help you from start to finish as opposed to, she said she, she literally wrote over a hundred thousand words, which she then shot down to 57,000 words.So [00:13:00] that's a lot of writing, a lot of effort, um, a lot of thinking for basically chopping literally half of what you wrote, um, just so that it could be like a digestible, uh, message in, in the book and having guidance ahead of time. She finally said, when I did ask for help, I had made this big mess. And then I, my team came in and helped me do it, and then she started talking to a publisher and all this stuff and that, and that, like really streamlined it even more.So, um, you know, especially imagine had she asked for help before she felt overwhelmed. Lesley Logan: Yeah. Well, and I mean, I think that's why she like go, that's probably why she was like, I don't do overwhelm. Right. So then like, you know, you bring on the team. So I just think that like one of the greatest things you could do for yourself with any goal you have is figure out where support can come from. And maybe it's not support on the actual project, like maybe you don't need an editor right now, but maybe it's getting help with childcare. Maybe it's getting help. Like, like remember when I was overwhelmed, um, in 2018, I was just really overwhelmed, [00:14:00] um, cuz there was things I wanted to do for myself.But that required me to drive three miles across town, which in LA good luck. Right? And uh, and so when the lease came up on the car, we realized it's actually cheaper. At the time, it's not the same anymore. It was cheaper to just Uber everywhere and use scooters and. And stuff like that. So we just got rid of the car so that someone else could drive me around so that I could get some work done.So like that support can come from a, a variety of different ways. Maybe you do meal orders, like so you can have time. Like we've, Brad Crowell: we've done that, especially when we have, we know we've got an insane week coming up. Like for agency. Many. ...(Lesley: Yep. Uh, we, our meals are delivered.) We pre-plan ordering all the meals that week because we know there's not a chance I can even take 20 minutes to make lunch, we need to just sit down, eat and get back to it. Lesley Logan: Yeah. So, so anyways, I really hope that what she said there just like really inspires you to like, who can I ask for help? And then also, I don't know, practicing I don't do overwhelm. I don't do overwhelm because I don't do overwhelm, so I'm gonna do this.[00:15:00] Like, I love that. What did you Brad Crowell: love? Yeah. So, uh, she said, uh, she actually, she specifically said, what's so cool is customer, that is, that customer experience is universal. And what I found really interesting is that she actually worked for, uh, the company called experience.com, uh, and she was their chief experience officer for the website, rebuild up experience.com.So think about that, like she has to be super expert at this in order for the company whose job is experiences to hire her as their CEO chief Experience Lesley Logan: Officer. Yeah, but I, I think they call it like a ux. Brad Crowell: Yeah, it's ux, yeah. Yeah. Ux, ui. Uh, and, uh, so, but she was the, she was basically in charge of the experience of the rebranding of their website, and that's pretty amazing.Uh, she said what's so cool is that customer experience is universal. Um, she believes that the industry should [00:16:00] rethink how to improve customer experiences. And, and what she was talking about was, uh, you know, well, it's applicable to any industry. So think about your, if you're a, in Pilates or you're running a fitness, uh, business, how can you improve your customer experience?Um, she mentioned these kind of problems. Um, new businesses, uh, are constantly seeking new customers instead of actually. Uh, trying to improve the experience of the customers that they already fought so hard to get the first time around. Mm-hmm. We have this weird approach of like, okay, um, I just need to get two 10 new customers a month.Well, what if you got 10 new customers the first month and then you kept them so that the next month you don't have to get 10 more? Right. And you can really do that with their experience in whatever Lesley Logan: busy practice. Well, also, also she has said like, the whole point of having customers is so they get you more customers.So if you actually focus on the ones you got, then they'll be so excited to [00:17:00] share their experience with other people. And then you can have more customers and you don't have to focus on both things. You can focus on one thing and the other, and that the results of that are more Brad Crowell: customers. Yeah. So actually that, that's, uh, exactly one of the quotes that she has in her epigraph mm-hmm.Uh, in one of her books and epigraph is the quote at the end of a chapter. She quotes a guy named Shiv Singh, who is the CXO, is not ceo, it's CXO Chief Experience Officer at LendingTree. Uh, and he said "the purpose of a business is to create a customer who creates customers." Hmm. So think about that. Like that is the ultimate.Um, if you, if you ever go and you study the customer journey, the final step is that they are, uh, basically out there shouting from the rooftops on your behalf. Right. That is like the journey. If you can get them through all of the, you know, the five steps of the customer journey, the fifth step is [00:18:00] that they're helping refer people to you, right?And so, uh, um, that, that's exactly right, what you just said. Mm-hmm. I love it. Yeah, I think it's great. And you can help get them through, um, those other parts of the journey by cultivating an experience that they just fall in love with. So, yeah.All right, so finally let's talk about those, Be It action items.What bold, executable, intrinsic or targeted action items can we take away from your convo with Brittany Hodak? Um, basically, uh, she summed up, uh, in two really helpful things. Yes. The first thing she said is, be kind. Yes. ...(Lesley: Who do these come from though?) Um, well be kind was her kid. Lesley Logan: Both of 'em. Her kid, her kid said I think you should say be kind and listen. Listen. Brad Crowell: Oh yeah. Four words. Four words. That's exactly right. So her, her son, who, I don't know how old he is. She didn't Lesley Logan: say. Five and a half now, but at the [00:19:00] time he's probably four. Right. Brad Crowell: Hey mom, I think you should say you should tell everyone to be kind and listen.And then he apparently ran out of the room. Um, that's right. That's amazing. So her first, uh, uh, be it action item is to be kind and she said it's applicable to everything in life. Um, she also had a good laugh and said, did he just write four words, which is my entire book and I wrote a hundred thousand.Yeah. Um, even if you don't want to be kind, it pays you to be kind. Right? So you have an ulterior motive. PS for people, especially if you're in customer service or you're in the service industry in general and you have someone who is frustrating you, uh, it will pay off in dividends if you are kind. Um, You know, and she said it, you know, it, it's just not gonna serve you in the long term.We'll have the cutting, sarcastic, snarky, you know, remarks that, that go through our head, or the things that like the frustration builds up to. But if, if there is, if you have the chance to take a breath prior [00:20:00] to responding and you know, be kind instead of, uh, frustrated, then it's gonna really help your, their experience, and hopefully you can win them back over.Now, there are times I think, when you should be drawing a line in the sand, and you can definitely fire clients. I'm not saying that you should just bend over for everybody. You know, like, like, uh, uh. Often there is a miscommunication or the customer is frustrated about something that maybe wasn't clear to them.And then as soon as you explain it to them, they like chill and everything's okay. Right. But there is that moment of like, you might feel like you're being attacked. Well, and also maybe you can diffuse it. Lesley Logan: So also like I always think some of those things as like, it does feel like an attack because I get it, y'all, it feels like an attack, but it's not, it's not personal.It's like their experience. And oftentimes what I do is I'm like, oh, if someone like, how, where did we, like, let's review, did we actually make sure that we've told this [00:21:00] person seven times? Like we think we told 'em seven times. Like did we actually tell 'em seven times about this thing? And then it's like, oh, you know what?If they skipped. These emails, I've only read this one, then they didn't see it. So how can we like update it so it's just a bit more, more clear. And so that doesn't mean I have to like bend over backwards for that person, but I can listen to that feedback and use that feedback to increase the, enhance the experience for future people.And I can be kind and say, thank you so much. I'm going to re-review my systems in this place. Yeah. You know, and so like, it, it's, please don't give, I'm a people pleaser because you'll, your business will actually please nobody, uh, that way, Brad Crowell: you know? Yes. But like, and I do, like I said, I do think boundaries are important, but we just had an experience, um, recently that, um, I still have a hard time with.Um, we started including text messaging into our customer service experience, our customer experience. So sometimes we text like lots of people at the same time and we use our CRM to do that and all the things. [00:22:00] Well, the very first time that we ever sent out a mass text, we had dozens of people. Do what?What do they do? They, if they don't want text messages? What are you trained to do these days? You reply with the word stop. Well, it used to be that you needed to reply stop in all caps, right? So like, now you can just type stop. If it's alone, that'll, that'll trigger. But we sent out a text message, and I'm not kidding.A dozen people replied, stop in all caps. And I literally felt like they were shouting at me. I was like, oh my God. Like what I what? And I was like really having a hard time to chill out and put myself in their shoes. What are they doing? They're just getting a text and, and they're probably not pissed.They're probably not angry, but because they're replying at all caps, I felt like they were shouting. You know? And I was like, whoa. Right. And then I thought, oh wait, I do that too. Like, you know, or I'll reply to an email unsubscribe, you know, and it's not personal and I'm not like pissed at them.Maybe though. It's crazy is I'm, I've actually been subscribed with more than [00:23:00] one email to an email list, right? Yes. And I'm like, damn it, I'm tired of getting two of the same emails. So one of them, I'll say, unsubscribe. Lesley Logan: Right. But if you...(Llesley: you don't say it, you just hit the button.) Brad Crowell: No, no. You can reply back like some, sometimes you just reply back.Yeah. Anyway, my point is like, you know, taking it personally, uh, that it, it might not be personal. If you can put that in their, you know, yourself in their shoes and see what they're doing, it might be as like, insignificant as them be like, oh, I don't wanna make sure get text messages from these people, but I'm happy to get their emails.So they just replied Stop to the text. Lesley Logan: Oh, yeah. Oh yeah. And also we also texted everybody on Thanksgiving. So people were like, Brad Crowell: what the fuck? Yeah. I forgot to put your name in that text. That was hilarious. Uhhuh. So Noah knew everyone was like, hi Brad. I don't know who you are, but uh, thanks for the really nice.Happy Thanksgiving message, but maybe you got the wrong number. Lesley Logan: Anyway, we basically summed up my Be It takeaway with this whole thing. Oh, I just did. We did, but I also think like, you know, [00:24:00] be kind and listen what, uh, if you, it's the only takeaway you take from this entire episode that is good enough. For today, I think.Um, so we, we love Brittany, you guys, her book is out. You can buy it anywhere books are sold. And if you did buy her book, um, um, when after you're done leaving us a review, uh, go to Amazon and leave her a review. And here's the deal. Um, it is if you've ever done a project that takes over a year of putting it together and putting it out in the world, the reality is, is that things like podcasts and books, they only get sold and seen by other people if reviews are happening. So take a moment to do it because I bet you you'll have something in life where you want that karma returned and it will come back to you tenfold. I'm sending it out to you right now. Um, I'm Lesley Logan.And I'm Brad Crowell. Thank you so much for joining us today. You are incredible human beings. I am so fucking grateful for you and I love doing this podcast. It's a dream. Uh, so I, can I be honest? There's so many fucking amazing guests coming up. [00:25:00] You're not, don't miss an episode cause you're gonna be like, what?Um, so at any rate, ...(Lesley: how are they gonna be?) What, what? Share this episode however you know how. And until next time, Be It Till You See It. Bye for now.That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram.I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. Brad Crowell: It's written, filmed, and recorded by your host, Lesley Logan and me, Brad Lesley Logan: Crowell.It is produced, edited by the Epic team at Disenyo. Our Brad Crowell: theme music is by Ali at Apex Production Music, and our branding by designer and artist Gianfranco Cioffi. Lesley Logan: [00:26:00] Special thanks to Melissa Solomon for creating our visuals and Ximena Velazquez for our transcriptions. Brad Crowell: Also to Angelina Herico for adding all the content to our website.And finally to Meredith Crowell for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Lesley interviews Brittany Hodak, a famous keynote speaker and author of "Creating Superfans” on this episode. She shares what inspired her to write the book and some personal anecdotes to take your business to the next level and build a loyal customer base. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Brittany Hodak's journey of writing her book, Creating Superfans.Author identity and how to cope with overwhelmThe impact of Creating Superfans on different industriesThe role of customer satisfaction in generating referrals and ultimately growing a business.The value of audience feedback and adaptability in content creationEpisode References/Links:Follow Brittany on IGCreating SuperfansPage Two BooksTime Genius Online Course by Marie ForleoShiv Singh on IGThe Big Leap by Gay HendrixGuest Bio:Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world's biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.”  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyBe in the know with all the workshops at OPCBe a part of Lesley's Pilates MentorshipWaitlist for the flashcards deckUse this link to get your Toe Sox!ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Brittany Hodak: [00:00:00] I wanna take what I think are all the most important business lessons and package them in a way to where whether somebody is like 17, starting their first job or 70. Whether they love business books or have never read one in their life, will pick up this book and feel like they're having a conversation with a friend.I wanted to feel like you had a friend who was like, Hey, here's all the stuff that's worked really well for me that I've seen work really well for other people, and the research to back up why that works.Lesley Logan: Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear.Each week, [00:01:00] my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.All right, Be It babe, I will get ready cuz this is like a podcast where two friends who have never met, basically just share amazing stories back and forth. I am so excited for you to hear the amazing words of Brittany Hodak, the author of Creating Superfans. Um, whether or not you are in business or you want to be, this book is really fun and I want you to hear her journey.So even if you don't wanna read the book, which you're gonna wanna read it at the end of this podcast, I want you, if you've ever wanted to write a book or start a podcast or start something that has content creation that's gonna take some time. I want you to hear her journey. I want you to hear how she, the twists and turns that were in there.And then also like what she considered when she was bringing this to [00:02:00] fruition. Because you can see yourself in this story, and that's the point of this podcast, is just like you can see yourself in the different stories of our guests. Also, I just really genuinely think you're going to love her and she is the first guest to quote her child at the Be It Pods, uh, Be It action item.If you wanna hear that, that is a reason to listen to this. But at any rate, you're gonna love every word that comes out of Brittany's mouth. I'm just so grateful to have been introduced to her by someone else so I can bring her to you. And our agency members got to experience all of her amazing words already, and so amazing people like her are who we love to surround ourselves with because they make us better.And I am excited to bring her around you cuz you're going to love it and Be It Till You See ItAnd stick around to the very end because we got some outtakes that's been happening. There's always outtakes. Um, and the team does collect them for bloopers on the YouTube, but uh, we're adding them into the end of the pod because you know what you need to know that we are not perfect. You're not perfect, and we're enjoying the process and we are enjoying that.[00:03:00] So have a good laugh on our behalf. Love you.All right. Be it babes. I am so excited. Thank goodness for amazing women who do amazing introductions because today's guest is actually an intro from a past guest that we had, and, um, I'm so grateful that Hillary connected us because I one Brittany Hodak is our guest today.I'm just gonna like say your name. So I'm gonna say this like fangirling right now. I love your book. Creating Superfans is just so fun, so fun to read. I read it on the beach in Mexico, like I made my whole team read it and I'm just, I think what you're doing is actually breaking down things to make things easier for people to have the business they wanna have with the right fans they wanna have.And so thank you Brittany for being here. Can you tell everyone who you are and what you're rocking at these Brittany Hodak: days? Well, thank you so much for having me, Lesley. I'm so excited to be here, and I'm so glad that you loved the book. These days, I'm out there spreading the word about this book. It was my baby.I worked on it for so long. It came out into the world earlier this year in January, and I am just so [00:04:00] excited that people are discovering the message. I am obsessed with customer experience. I think it's the most fun, most important. Honestly most exciting thing about business and I am on a mission to help indoctrinate everybody else to feel that exact same way.Lesley Logan: Yeah, I think that's a, it's almost like the thing that people think about last, which is so weird. They're like, okay, this is the idea I have and I wanna do it. And then they, they don't actually see it from the user's perspective. And it can be as simple as you guys, it could be as simple as your customer experience is like the scheduling tool.Like nothing drives me like more insane than not having one. Cuz when I wanna book with you. I just wanna book with you. And then if your scheduling tool sucks, I can't. So, um, so I think that's really cool. Yes. So important. We have so much we can get into, but first I just wanna say like, you wrote a book.Was that like just the craziest thing to endure? Did you have to quit everything to get it done? How long did it take you? Brittany Hodak: Well, so it's [00:05:00] actually kind of a funny story. We always like think we have our plans and then life lets us know otherwise. I had started writing this book at the end of 2019 and my second son was born in May of 2020, so I knew that I was gonna be too pregnant to fly for like the month and a half or so before he was born.So I had my calendar full of keynote gigs from January to March of 2020. And then I was like, I'm gonna spend March and April finishing this book. Like it's gonna be great because my then three year old was in daycare, so I was like, oh, it'll be perfect. And then of course the world shut down and that did not happen.And so then, not only was I like home with a three-year-old every day, but then when my son was born, I was home with both of them because you know, back then, yeah, everything was still like so uncertain about Covid. We were like, we don't wanna send the older one back to preschool. So I got no writing done, and then at the beginning of 2021 a speaking client of mine who had hired me a bunch of time was like, please, please, please come help [00:06:00] us relaunch our brand. They were rebranding to experience.com and they wanted me to come be their Chief Experience officer. And I was like, well, that does sound very much in alignment with what I do and what I care about, so I spent most of 2021 at experience.com. And so it wasn't until like the end of 2021 that I got back to writing the book. And when I did that I was like, oh, I wanna rewrite everything. I wanna redo all of it. So I ended up writing over a hundred thousand words for this book that is like 57,000 words long.So there is so much that I wrote so much that I did the. First draft that I sent to my publisher, I sent in like January or February of 2022. And then we were working on it all year long. It printed in October of 2022, and then it was in stores in January of 2023. So it was a really, really long process.And now every time somebody tells me they wanna write a book, I'm like, have you thought of starting a podcast? [00:07:00] Because there's merit to that too. Lesley Logan: I, 100% understand this, and I thank you for sharing that because I think sometimes people. I think most of our listeners have a story similar where they had this plan, they had this beautiful plan in Covid or whatever, and then they had another opportunity that they took and they almost get upset at themselves for not doing the original plan or giving, not giving themselves base space and grace and like obviously you taking that job at experience.com allowed you to even get more ideas, more experience for how you want this book to land. And so your book was born when it was supposed to be born and also at a time when people can have customers that can experience something, you know, and all those things. So I think, um, I think it's just really nice to hear from someone that it's not a perfect journey and like there are some detours and they actually enhance the thing that you wanna do.And yes, as someone who wrote a book 10 years ago, uh, it's only in this last like few months and I'm like, okay, I could [00:08:00] fried another one. Like it's say, gimme 10 years to go. You know, I think I'm healed. I'm from, I'm not journey. Brittany Hodak: Yes. Well it's so funny cuz people are already asking me like, when's your next book coming out?And I'm like, uh, 2027. Mark your calendars because it's like once you write it, I feel like, first of all, I feel like right now we're at this moment where there's so many people who are like, I'm gonna write a book. And they wanna do it as like a business card and they don't put a ton of thought into it.Or they hire somebody who does a lot of the work and there's nothing wrong with that at all, but, like those people aren't looking at the long game like they're saying like, I wanna have a book, not, I wanna have her book and promote it for years and years and years. (Lesley: Yeah). Like part of why I was so excited for this book to come out in January is so that all year long, I can call it my new book.Like my new book that came out this year because you know, as customers when you find out about something, it's new to you. [00:09:00] Like it doesn't matter how old or new it is. Like I just started watching some series on Netflix the other day, uh, called You with Penn Badgley, which is like very fascinating.He's a serial killer. It's. Very ...(Lesley: Oh, oh I was up my alley. I'm excited.) Yeah. No, it's a, it's a really good show. Um, but I was like telling some of my friends and they were like, yeah, Brittany, the show is like six years old. And I was like, I know, but it's new to me cuz none of you ever told me about it, even though you apparently were all enjoying it for years.So it's the same with the book. Like, I wanted to write a book that would be really approachable and really accessible and feel really timeless so that if somebody was reading it when it came out, or if somebody's reading it in like 10 years, it still feels like it's really, you know, applicable to what's happening.Lesley Logan: Yeah. I mean like the, um, As I was reading it, what I loved so much is that there, there are so many different things you can take out of it. Like I said earlier, we're having people on the team read it. They don't actually run the company, but if they can understand the process, you talk about like with apathy, like I literally [00:10:00] have like on my computer, it's like a post.Like where can apathy like are you like, are you like that for apathy? And so it's like I just want the team to understand that process so they can go in this part right here that I'm responsible for, this is where apathy can happen, you know? And I want the people on the team to think about that.And that doesn't matter if people are using AI now or if people are doing things in whatever metaverse they're trying to force us all into. Or if it's like in real life that is, that word is transcendent. So I think you did a really good job there. Um, and that way it can be your new book all year long, but it could be someone's new favorite book next year, you know?Brittany Hodak: Well, thank you. Yes. I hope lots of people will continue to discover it. To discover it. The thing that's been so amazing. And like so touching and so exciting is how many people have told me kind of like you, like I read the book and then I bought it from my team, or I read the book and I ordered it for my clients.Or people are telling me like, oh, my friend her who heard about it from her friend who heard about it from her friend told me [00:11:00] to get this book. And so it's just been really, really cool. It's, you know, like watching your little baby go out there into the world and make ripples. So yeah, it's been really fun.Lesley Logan: So I. I wanna go to like, cuz it's like a whole new hat to wear, right? Like, you have, you, you have had incredible journey and we don't, I mean we could talk about your incredible journey for hours cuz you've just done so many amazing things. But you know, going from like, Like chief experience officer of all these amazing places to I'm gonna put myself in a room and write a book that takes like a, that's a whole different identity. Um, was it an easy identity to step into? You're like, yep, I can sit down and write this book, I'm so ready. Or did you struggle with any mindset things going on there? Brittany Hodak: So I think a little bit of both depending on the day.Um, I have always loved books so, so much like when I was a baby, I took books into my crib with me. Like it's funny, I was a baby in the eighties where it was like how many pillows [00:12:00] and padded things can we put in the cribs just like these little, like sleep death traps. Um, but I never wanted to take toys into my crib with me.I always wanted to take books and I had my favorite books and I just have always loved love books. So I've wanted to be an author like my whole life. Like my mom was sending me pictures of my school book where it's like every year you had to say what you wanted to be. Mine was always like author and astronaut.Like, that was what I wanted to do. So I'd been like ready. And I think because of that I had put so much pressure on myself, like I'd built it up over like decades and decades and decades and decades to where when it was time to write it, I was like, it has to be so good. And I also didn't ask for nearly as much help early on as I should have, and I worked with an amazing publishing company called Page Two and they really helped me through like the different rounds of edits and design and thinking about like how we wanted the book to feel and look. But early on I was like, I have to do this myself. Like I thought like to be [00:13:00] an author it meant like you're doing every single part of it entirely on your own.And then I realized that was like very unsustainable and luckily I have an amazing chief of staff named Alex on my team who was able to like get into the draft and be like, oh, I think this point would do really well like in this chapter that you're writing or, oh, you kind of talk about this and you say like research to follow.Like do you want me to give you some options for research that would really like back up this point? So between Alex and the team at Page Two, I quickly realize that like if you're gonna step into that author identity, it means asking for help and having a really great team around you, which I think is honestly true of like all things in life that are worth doing.Right? Lesley Logan: Yeah. I was just thinking in like, Um, I had just interviewed someone, uh, earlier today and she said, like I said, what are the five mistakes you see people making in like their business? And she said, oh, trying to do it all themselves. Like, I think so often people, and people also project this on, I'm sure this happens to you.It happens other times. Like, oh my gosh, you do so much. How do you do it all yourself? And I'm like, [00:14:00] I really don't. Like when our websites went down, they were down for. Whole six days. Like, no, like six days, like is like 1999. No, no way of doing. You couldn't go on our website. They did not exist. And um, people are like, are you doing okay?And I'm like, well, I can't actually fix them. So I'm doing pretty great cuz I have a really awesome team. I trust them a lot. And I'm over here just like fielding the customer service stuff cuz I can actually talk to people. I know how to do that, but I can't, can't stress about those things. And so I think people will look at you or look at people that they admire and go, oh, they did it all on their own, even though you have a whole team. So I think it's great that you were able to lean into them and see how they could enhance the whole experience too. Brittany Hodak: Oh yeah, absolutely. And I think it's so key for people to have those teams around them, whatever that looks like, whether you're just starting out and that means you have like a virtual assistant a few hours a week, or maybe you have full-time help, but y you've gotta have that.[00:15:00] And something that I wish I had done years ago, uh, you know, Marie Forleo. ...(Lesley: Oh yes. Oh yes.) So for year, like a couple of years, people were telling me like, oh, I took Time Genius, which is one of the courses she offers. And like, it was so transformational. And I just always thought like, isn't it about time management?How could time management course be transformational? So I never did it. And then right after my book came out, I was flying all over the place. I had, I think I had like 17 events in the first eight weeks of the year. Like it was bonkers. Oh gosh. It was like, my gosh, I would wake up and I was like, what city am I in?What city am I going to? I actually had an Uber driver take me to the wrong airport once because I was somewhere in Pennsylvania and to get me to the next place, it was like, I was going to another city, but I told him the wrong one. I said like Lancaster instead of, oh my goodness. ...(Brittany: Something else.Lansdale or something else.) Yeah. So I was in Hershey, Pennsylvania and I went to the wrong airport to get to like, I don't [00:16:00] know, Boston or wherever I was going. So anyway, it was stressful. Yeah. Dallas, I don't even know where I was going. Um, so anyway, I was like very overwhelmed and so I signed up for Time Genius, which is like an online course.And at the beginning there was something that Marie Forleo said that totally was a paradigm shift for me that I was like, oh my gosh, I wish I had heard this years ago. So I've been repeating it everywhere I can, and it was just the simple mantra of "I don't do overwhelm." Like, so when you find yourself starting to get overwhelmed because of time, because of your schedule, because what you have to do, just reminding yourself that it is a choice to be overwhelmed or not overwhelmed because worrying in the moment about like all the stuff that you can't do right now, I. Is not beneficial. Like it doesn't help that task get done better. It's like not great for your nervous system. It's not great for your mental state. Like it's just not great. So when you find yourself starting to like freak out about all of those things, you know, kind of telling yourself [00:17:00] like I. Right. I know and I'm gonna address those when I have time to address those, but right now I'm making dinner, or right now I'm playing with my kids or doing this client meeting or whatever.So those four words, I don't do overwhelm, have like changed the way I think about my schedule and I wish I had heard them years ago. Lesley Logan: I am, I love this so much. My brain, my brain was like thinking of something else that this all kind of goes to. So I'll, I'll take everyone on the journey my brain just went to, first of all.Yes, I love that because you, your brain doesn't wanna be in dissonance. So like when you say that, and if you say, especially if you say out loud, like you're, you can't start doing overwhelming stuff cuz you just said, I don't do that. The other thing is, um, a lot of times, um, As we are going outside of our comfort zone, which like 17 trips and like so few weeks and all these things, like if you're not used to doing those things, it's like outside of the comfort zone.And yes, it's exciting. Yes, it's everything you want, but there's the book, the Big Leap with Gay Hendrix. I'm not sure if you're familiar with it, but he talks about the things that we do to upper limit ourselves. One of those things that's worrying [00:18:00] or stressing or starting to list all the things that are going wrong.Like just because something is going right and so you can start to do this stuff and by saying, I don't do overwhelm, you can kind of stop that whole upper limiting moment and get yourself into some sort of present being like, I am cooking right now and when I'm done cooking I can go think about that thing.That is overwhelming, but I'm not doing that right now. I love that. What a great, what a great course that's, I'm sure there's more to it, but that's really helpful. Brittany Hodak: Yeah, there was a lot more that was like literally like the first five minutes and I don't even know if I finished the whole thing. I'm really bad at like signing up for things and then doing part of them, but that alone was worth the cost of the course for me. Lesley Logan: Okay. I, um, I want to kind of go to, like, I wanna go back to this reason for writing the book because wanting to be an author is like, you know, Admirable and it's amazing. There should be, I hope there's more and more authors and more and more books out there.I want us to all go back to reading them. And I love that this is a hard back. It's my first hard back in years, so thank you. Uh, but what were you, [00:19:00] like, why did you wanna write this book? What was the, because you could do a podcast or you could just go into a bunch of interviews, I'm sure you have. So like, what was it that the book was solving a problem for that you wanted to have out there?Brittany Hodak: Well, the answer is twofold. One is, you know, I never planned on becoming a keynote speaker. It kind of was like an accidental career that I fell into. Um, I was an entrepreneur. I ran my own business for several years, and because we were invited to go on Shark Tank, I started getting all of these speaking requests.And the more I did it, the more I got feedback from people saying like, you should really do this more. You're so good at this. And. So like, one reason is when you are a keynote speaker, it really helps to have a book because it helps position you as a thought leader. It helps you sort of crystallize your thoughts.It helps you put something out there that people can be like, oh, okay, I get it. I know what you're about. So that was part of it. Um, but really the other part was, so I, I read all the time. I mean, I read like dozens and dozens of books a year. My husband reads like a book a [00:20:00] year, and he doesn't like business books.And so many of my friends are like, I've never read a business book. I've never read like a personal development book, a professional development book, and like, those are my jam. Like I don't read like fantasy novels or you know, Sci-fi, but I love a good non-fiction book. And so as I was talking to people who told me that they weren't readers, I started to ask them Why, like, why don't you read business books?And people are like, they're so boring. There's never any real takeaways, like, it's just such a waste of time. Or I try to read but I fall asleep. So my mission was to write a business book that didn't feel like a business book. I was like, I wanna take. What I think are all the most important business lessons and package them in a way to where whether somebody is like 17, starting their first job or 70.Whether they love business books or have never read one in their life, will pick up this book and feel like [00:21:00] they're having a conversation with a friend. I wanted to feel like you had a friend who was like, Hey, here's all the stuff that's worked really well for me that I've seen work really well for other people in their research to back up why that works.And so that was why I really wanted to write the book, was to be able to prove even through some of the creative choices, you know, like you were talking about, like all the song titles and using color and using like funny pop culture references. I wanted to prove that you could make a business book feel fun and exciting and like something you would recommend to your girlfriend.Lesley Logan: Yeah, I mean, well done. You did it. Um, y'all, if you're, if you're not watching us on YouTube, cuz her, her book is in the, in the background. Um, let me just say like, I literally laughed as I was reading the book because the different chapters are, I think one of 'em is, uh, a title that we've made an, uh, Pilates class on OPC.So I was like, oh, this girl's my jam. But you, you know, I think that you hit something really important. You ask people questions about why they didn't do [00:22:00] the thing that you were wanting to create. And I think that's a great thing for anyone. Maybe you don't wanna write a book, but maybe you wanna start a podcast or maybe you want to, when we, actually, I'll just do a real ex life example.Brad wanted me to create onlinepilatesclasses.com. It's a pilates platform. And I was like, well, they already exist. Like I'm on one, I'm on the number, I'm on the the top one. And so why would we create something that's already out there and. So I just started asking people, do you use it? Like, what do you like about it?What don't you? And people were saying things like, well, I have it, but like, I don't do this, or I don't. And I started to figure out like what was the reason for not having it or why they weren't using it. And I was like, well, if I was gonna create something like it, how can I solve those things, those objections.And so it's very similar and it makes it a, it makes it a lot of fun cuz now I'm solving a puzzle, like how do I create the thing that they, they could like, you know? So, um, that's a really cool experience like, journey that you went through to get the book out there. Um, and so then what are you [00:23:00] like now that you've got this book out,I mean, you birthed the book, it's out there like that probably had to feel so crazy cuz as you mentioned, you've been working on it for years. Um, what are you excited about, uh, this juncture? Like where are you going with this all next? Brittany Hodak: Well, I'm just so excited to get feedback from people, people who work in all kinds of different industries who have reached out to me and have said we've changed the way we do our patient experience at our hospitals, or we've changed the way we do the onboarding of our employees.Somebody told me that they work at a prison and they're like, we need to think about the way that all of the prison employees treat our inmates. And so, ...(Lesley: oh my gosh, Brittany) all these areas. I like never in a million years like would have thought like I was writing a book for this. I met somebody the other day that does industrial concrete polishing, which was, I'm not gonna lie an industry I did not know existed.Um, so it's really fun to hear people say, just like you're saying, like, oh, I felt like you [00:24:00] wrote this book for us. The cool thing about customer experience is it is universal. Like if you have customers or want to this is important and like you should be thinking about this. And so it's been really, really fun to hear all those stories and honestly, I just am excited to continue spreading the word about the book and hopefully helping people change the way they think about their customers and make more money.Lesley Logan: Yeah, and also like when you, and, and, and, and also for those of you who are like, are like, oh, scared of money. The more money you make, it means the more lives you've changed, the more hearts you've like helped. Like it's ...(Brittany: the more people you've helped.) It's, I know, I mean like, I think people can get a little like, um, I'm making money and it's like, especially like the, some of the women I talked to and I'm like, profit is not a bad word actually.Uh, of the curse words that are out there, profit is not one of them. And also like, it's a sign of helping people and like, Every person listening to this podcast wants to help people in a very specific way. And if you figure this out, that you've, you've so well written, [00:25:00] you figure out the customer experience so well, um, you get to help more.I mean, one of the ti I just got this question in my dms today. And it was like, um, should I, what are your thoughts on referral programs? And I was like, well, hello, I don't coach in the dms, you know, blah, blah, blah. Um, uh, but I said, just so you know, like you really just can't pay people to talk about you.So if this is like, this can't be the first thing that you're thinking about when it comes to referrals, and it's because people want referrals, but they think they have to reward people for those referrals and like, There people were referring people to things well before rewards programs were out there y'all.So like that's what I think is so great about your book is it actually helps people see, like you don't actually have to pay the people. You don't have to come up with some great, awesome discount for them. You can actually change the customer experience, so they can't wait to talk about you. Brittany Hodak: Well, thank you for saying that.And yeah, it's a hundred percent true. It's, I think anytime somebody shares a referral [00:26:00] offer or an affiliate offer, there's always a little bit of hesitation of like, is this a hundred percent genuine or is this person sharing it because they like it and they're gonna make 15%? And so there's always that like push pull.Um, and it's funny, like I actually. Is like a little bit random. Um, I, I took my car in, uh, yesterday and like, just for an oil change and they always do this inspection like where, you know, they like send a video of like all the stuff that's wrong. And so the guy was like, oh, you're gonna need to replace your back brakes and you're gonna need to replace your front brakes.And there was like something in the middle of the car that I'd never heard of, like an arm or some, some sort of arm. Um, ...(Lesley: you're like, is the car gonna run right?) And I was like, my car is six years old and it's got like 40,000 miles. Like, it's not like, It's not like what I would think of, my mind is like an old car.So you know, I'm in there for the like hundred dollars oil change and filter change and whatever, and they're like, oh yeah, so like, these are the services we recommend, and it was gonna be like $2,300. And so I immediately was like, I. I [00:27:00] should just buy a new car. Like I don't wanna spend $2,300 on this car that I like, don't even like, um, that I just got cause you know, I like needed a car cuz I'm, I moved from New York to Tennessee and I needed a car and that was, that was like, okay, here's like a dealership, I'll get this car. Um, so I was like, oh, I should buy a Tesla. And I went on the website on my phone. Like, I was just like, oh, I wonder if Tesla has an SUV.Like if they've got to, right. And like 10 minutes later I was like, oh, I just bought a Tesla. It's like, I didn't even mean to like, I was just like, oh, like I wonder what it would cost. And it was like, oh, I, wow. I can like do these wheels. I like this. I like this. So I literally bought like a very expensive car, or s u v, like, like on a whim because everybody who has a Tesla loves their Tesla. Yeah. Like it's all about the evangelism, it's all about that advocacy. And it's so funny cuz I was texting my husband, um, cuz they, this is another very annoying thing about the car company, even though it was [00:28:00] my car when we went together, they put his name and they were like, oh, like we're gonna finance it together.And I was like, I don't know, this is my car. And every single time I do anything for that car even though I've like asked them to change this, it's always under his name. So I'll go in and I'm like, Hey, I'm Brittany. I'm here for an oil change. And they're like, oh, we don't have it, Brittany, could they be under another name?And I'm like, is it still under Jeff? Like, is it, have you not... You're like this customer experience, you just, just so you know, I don't feel seen at all. Yeah, exactly. Like, exactly. So it was so annoying. So I, I was just like, oh, I'm just gonna buy a Tesla. But it's funny because, um, as I was doing it, I was like, wait, I think they have a referral program.So I texted one of my friends and I was like, Dave, do you have a referral? Like I want to like get you credit or whatever. And he was like, oh, I don't even know, like, let me check. And he went into his Tesla app and he was like, it looks like they're only doing it now for solar panels. And I was like, oh, I'm sorry.And he was like, but you should definitely buy one cuz they're awesome. And I was like, okay. [00:29:00] And then when I, my husband's at South by Southwest to speak, so I was like, babe, I bought a Tesla. And he was like, did you go test drive one? And I was like, no, but I've like been in some, um, like, I'm sure it'll be great.Like, look how pretty it is. Lesley Logan: So, but you know, okay. I love this story so much because first of all, here's these people who are like, oh, we're gonna upsell this person on these things. And, and you're like, if I'm missing $2,300, I may as well just buy the, the car that I really want. And like, obviously the experience with them isn't good enough.That makes you wanna keep coming back to them. So you're like, I'm just gonna get this thing over here that everyone raves about. And, um, I, I too, I mean, they, that's what they want. They want us all buying cars off of the internet now anyways. I mean, that's why there's a vending machine of cars by the freeway that I drive past.Um, so, but I also think that's true. Like we, uh, you know, obviously people ask me about Pilates equipment and I, I have to say, I'm like, look, I will be completely honest with you, um, the company that I'm going to say I like, I am also an authorized person to say that I like it. So I actually [00:30:00] k will not tell you that things, but I'll be really honest why I like this one and I will get paid if you use this thing.So just so you are cl fully aware of like all the things around that. Um, obviously my joy and my love for it extends past like the getting paid for it, but it's true, people do wanna make sure that the referral is for a good reason and, and genuine because, and also the people that are now, like nowadays, I think a lot of people are afraid to sell their friends on things after like, you know, the eighties and nineties of MLMs selling their friends of baskets Brittany Hodak: and makeup, tens of MLMs in the 2000 twenties of MLMs.Right. I know they a bunch of people who still have some of those ugly leggings. Oh, were they called LuLaRoe? Lesley Logan: Oh, yes. Oh, yes. Talk about, talk about a UX experience for their sellers. That's a word. That's a interesting documentary to watch y'all. Um, but it's. It's so true and, and I, and I, I get why people ask like, what are the best referral programs?Cuz I do understand that they're like trying to get their clients to talk more about the [00:31:00] things. But what I've always believed, and this comes from the first person to ever talk to me about when I was a Pilates instructor, this teacher came up to me and he said, do you want one of the best advice you could ever have for business?And I said, sure, tell me. He says, get focus on getting one client and making them like your best number one client, and if you get them all the results that they want quickly, you will have a full book of clients. And I was like, okay. So I got this my first client and they're like, oh, I have to reschedule next week.I'm like, can you come Thursday? Can you come? I like, just like I like took that advice to home and then sure enough, they just started referring me people, because people noticed they were standing taller, noticed that they had more flex, like their friends noticed that they were more active, so their friends were just asking them, Hey, what are you doing?They weren't like passing my cards around, and so I think we forget that it's more about the actual people we're helping in the moment and less about the people that we haven't seen yet. You know, like we don't know them yet. And if you can just change your focus, it really can enhance the business and you don't have to [00:32:00] come up with point cards.Brittany Hodak: Yeah. And I think it's kind of, you know, it reminds me of my, my kids. So I've got a two year old and a five year old little boy, and. You know, like most kids, my five year old, like all like wants a new toy and it's like the most important thing. He's like, I want this toy, I want this toy, I want this toy, I want this toy.He gets it and he is happy for like, I don't know, 12 seconds and then it's about the next toy. And he doesn't appreciate the toys he has because he wants that next toy. And I'm trying to like, you know, help him out of that mindset. But it reminds me of the way so many people treat their customers. It's like, you're like, okay, if I could only get 10 customers this month, and then you get your 10 customers and all of a sudden it's like, well, I should get 20 next month. And instead of taking great care of those 10 that you have, you're trying to like look ahead to the next, look ahead to the next. So treating every customer as the most important customer you have does exactly what you just described.Every time. Mm-hmm. And that's why one of the epigraphs, which [00:33:00] that epigraph is a word that I learned when I was writing my book and epigraph is the like quote at the beginning of the chapter when you quote somebody else. One of the epigraphs in my book is by a guy named Shiv Singh, who's uh, right now he's the CXO at Lending Tree, but he's worked for a ton of giant companies in his life.And that epigraph is the purpose of a business is to create a customer who creates customers. And that's exactly what you just described. And if you follow that advice, everything else takes care of itself. Lesley Logan: Yeah, yeah. I agree. And I, I'm sure there's people listening and they're like, Lesley, you have affiliate links. Yes, we do. You can sign up for them if you want to, and you only have to promote them if you want to. But, um, uh, cuz I like paying you when you do. Absolutely. But I, um, I think it's, I really have wanted to make it my focus in everything that we do, like how do we just take care of the people that we have and then when we do things to get new clients, new members and things like that, [00:34:00] I want it to be, I want our members to be like, of course I'm gonna share that.Like I would, I wouldn't even have to ask them. Like that's just always been the thing. And it's not an easy task. Like it sounds easy like we're talking about, like I love that quote so much. And it's like, yes, that's the thing. It is so hard in practice, but if you make that your priority, It becomes easier over time and you can really reap the rewards, um, a lot quicker than just focusing on the next new thing, you know?So you just did an amazing. Amazing job with this. I'm sure there's be more things that come around with this book. I'm sure they'll be, I don't know, merch or checklists. Actually, there's so many, there's so much content that I have, um, in the book I mentioned this URL to where people can go and they can download a playbook, um, to sort of help them go through the five step process that I talk about in the book, which I call the supermodel.And then there's like PDFs of a bunch of pages in the book. But. As we wrote it, like we kept thinking of more things to add and then readers, like [00:35:00] somebody, somebody sent me an email and then like two days later somebody sent me a DM that basically said exactly the same thing, which is, I wish there was a discussion guide cuz I wanna do this for my book club.And we were like, yeah, that's a great idea. So we made a discussion guide. So all of these resources that we keep creating, somebody else was like, oh, I love all of your sales advice, but I'm an introvert and I feel like it's really hard to be an introvert in sales. Have you ever thought about creating the sales or the Introverts Guide to Sales?, and I was like, Nope. But that's a great idea. And a week later we had it and it's up. And so in the resource library is what we call, ...(Lesley: oh my gosh.) It's like there's all of these resources in the resource library because of things that people have like read the book and reached out and said like, can you make this?I That's so cool that your resource library is like an ever-changing organic thing. Um, I, we get that question a lot. Like I'm, cuz my, my husband has, um, a course, like 200 Rejections to Success. He's like, look, he's like, it's a numbers game. You're gonna reject it more [00:36:00] than, than you won't be. But like you, if you get to 200 nos before you have a full schedule, then we really have to talk about you really understand who you're talking to, but you just can't like, just like, you just get better over time.And then we have people like I'm. I'm an introvert, so I can't do that. And I said, well, let me just be really clear. You get your energy by being alone. So you might be shy or might be afraid of rejection, like, but you, like, I, I also like to be by myself to get energy. It is not easy to be rejected nor those things.So I love that you created that for people, because I do think some people will see, they go, oh, it must be easy for them, and then there's a reason why they can't do it. And so you're just like, I took that reason away. Sorry. Here you go. Brittany Hodak: Exactly. Lesley Logan: Oh my gosh, Brittany. Well you are so cool. I am so excited. Um, by the time this comes out, you will already have spoken to our agency members.Um, so y'all, if you are like what? Um, yes. The agency members got to have Brittany all to themselves, um, and you all have to just go grab this book. I swear, even if you [00:37:00] think I'm only gonna have like a small business at the farmer's market, you will have the best small business, the most thriving small business, um, ever because we've read this book so quick, we're gonna take a quick break, Brittany, and then we'll come back, find out where people can find you, follow you, work with you, and you'll Be It action items.All right, Brittany, you've given us some amazing advice. Before we get to those Be It action items, where do you like to hang out? Are you on Instagram? Are you on LinkedIn? Where are all the things and where can people buy your book? Brittany Hodak: I am on all of the places. I'm @ brittanyhodak everywhere. Uh, I got very lucky when I married my husband for a lot of reasons.He's a great guy, but, um, one of them was the SEO o my maiden name was Jones. So luckily now as Britney Hodak, there is much less competition for those handles. So I'm @brittanyhodak. Just about everywhere you can be at something. Um, so people can find me there. My website is brittanyhodak.com and if you wanna pick up the book, you can get the hard cover at your favorite local independent bookstore.You can also get it at Barnes and Noble, Books-A-Million or Amazon.com. And if you want the ebook [00:38:00] version or the audiobook version, which I narrate, those are available at Amazon. Lesley Logan: Oh, you do your own narration? Brittany Hodak: I did it. Oh my gosh. It was so hard. It was like, I thought it would be easy. I was like, I do podcasts all the time. Speak for a living. Recording an audiobook is like a different beast. Did you do yours when you wrote your book? Lesley Logan: Uh, we haven't done it yet and the team is like wanting me to do it and I'm like, I have to get the editors ready cuz like, Like, I feel like, do you have to say the sentences like over and over and over again or like you just read it and tell you like, don't fuck up?Brittany Hodak: Um, yeah. Well, so that my audio engineer who's great, I worked with this company called Twin Flames, and Steven, my engineer, was like, your homework is to read the whole book out loud. And I maybe read like, Six pages. Like, cuz I was like, oh, I'll read it when I'm like putting my kids to bed, like instead of a bedtime story.And they immediately were like, no, mom, not like popping up. This isn't good. Not, not this. Um, so I had not read it out loud. And it's weird, [00:39:00] like you don't think about how certain words sound and you know, like how when you say any word enough times, it just like starts to sound weird. Lesley Logan: Yeah. Brittany Hodak: That was what recording the book was like.Like I was like experience, exper experience. Like, it just, it's, it was such a weird experience. So I think it took me like 14 or 15 hours of recording to record a book that's like, I don't know, six or seven hours long. Lesley Logan: Yeah. I mean, I believe that only cuz um, one of, one of my, my book is called Profitable Pilates: Everything But the Exercises and just for me to say profitable, like I have to go profit. Because if I say it too fast, like profitable, it's seven syllables. It's seven syllables. Right. It's predictable. Yeah. It's, and then, and then, so, okay, I, y'all, I have to, I haven't showed this up, this, sorry, on the podcast, but like, this is, this is just like, uh, an example of like what me reading my own book would sound like.So it was my birthday. And we had this like party at this, it's this really cool old bar in downtown Vegas. And my dad was [00:40:00] there and he had brought a gift, which is so nice, right? And so I had not actually had my drink yet. Like I, maybe I had a sip of it. It was like sitting there and there's this like bright yellow box on the table and Brad's like, well open up your presents.So then everyone like stops talking to like watch me, like open up my present. So Brad's like, well read the cover of the box. Like I took the wrapping paper off and had like these words on it and I was like, keep sake. And Brad's like, you wanna read that again? And I was like, keep sake. And he's looking at me.He is like, try, try that one more time. And I'm, look, I'm like, Brad, it says keep sake. Like I can't, like my, I could not change how it looked to my brain. And he said, keepsake. And I'm like, keepsake. Oh, it's a keeps, I could not read that word any different than like, keep the drink. Brittany Hodak: I love it. Lesley Logan: So I, I feel like that would be me reading my own book besides the word [00:41:00] profitable, happening too many times the like, I just feel like I would say the wrong.So now all the time, people who are at my party, they'll just text me and they'll go keep sake. Anyways, Brittany Hodak: So funny, I l it reminds me, somebody told me, uh, actually when I was recording the audiobook, um, I guess this was like something that was viral on TikTok for a minute, but what is f a t spell? ...(Lesley: Oh, fat).Yeah. And h e r? H h e r, here her. Oh, h e r her? Yeah. So F a T h E R. Lesley Logan: Oh, that's father. But you may like, did someone say fatter? Brittany Hodak: You got Yeah. Right away. It's like most people are like, wait, fat, fatter father fat, fat, fat. Yeah. Yeah, so apparently like the way, so I, I, I think keepsake is a great way to say keepsake and I a hundred percent know what you mean because my brain did that a bajillion times recording the audio books.There were [00:42:00] actually parts where I was like, can I just change it? Should I just change it? Like, I dunno if I'm, it's been 12 tries, I don't know if we're gonna get much better than this. So you need to either lower your expectations or I need to like change the content. Lesley Logan: I, um, I'm one of those people. If I, if I can do it the first time, it's great, but the moment I'm, they're like, can you do that one more time?It's like, it's never gonna be as good as that was. So Brittany Hodak: Right. It's gonna take, or, and then like, because it's so many sessions, they're like, you, like the feedback was always like, oh no, you need to sound a little more enthusiastic. Or like, oh, you've gotta be a little bit slower. So every session would start with the engineer playing.Like from last time. Yeah. And so then you're like in your head cuz you're like, oh, how many inches was I from the microphone? And like, which way was my head facing? And like, it is, it is a process. So it's, if you're like, which version should I buy? Please consider the audiobook because a lot of time and love went into getting that puppy out in the world.Lesley Logan: I promise you that's how Brad has digested it. [00:43:00] Brittany Hodak: Awesome. Thanks Brad. Brad, you're, you're the best. Lesley Logan: Yeah, he is. Yeah. okay. Bold, executable, intrinsic target steps people can take to be until they see it. What do you have for us? Brittany Hodak: All right, so I am gonna take a different approach here. Have any of your guests ever quoted their children?No. This is a first. Okay, well, you may know what's coming because I put this in the book as well, but I told you I was very, um, delayed in writing my book. I worked on it for a really, really long time before my second son was born. My first son who was almost three. Um, You know, I was like trying to get as much writing before the baby was born as I could.I was downstairs one day, I was working on the book and my son like kept coming into the room and I kept sort of like reminding him nicely, like, buddy Mommy's working on her book. You're supposed to be up, but daddy like go in the bonus room with daddy. Like Mommy has to write. And he looked at me and he said, what's your book about mom?And it was the first time he'd shown like any interest at all. And so I kind of took a deep breath and I was like, well, [00:44:00] and I was trying to explain, the idea of Creating Superfans in a way that a, you know, almost three year old would, would understand fully expecting him to say like, that's dumb. You should, you should write about dinosaurs or something like that.And instead he looked at me, he got really quiet and he said, mom, I think you should tell the people to be nice and listen. And then he gave me a kiss and he ran out of the room and I was like, Mic drop, like, oh my gosh, did my kid just write my book in four words better than I'm gonna do it in like 60,000 words.So that is what I wanna share with people, because I feel like not only is it applicable for Creating Superfans, it's applicable for everything in your life. Yeah. Be nice and listen even when it feels hard. Even when you don't wanna do that. Even when you wanna like, be catty or like cutting or like get that, you know, jab, you know, in.Um, and even when you like wanna talk [00:45:00] and you wanna share like, so be nice and listen. Hmm. Straight from Katoh Hodak. Lesley Logan: That is, um, that is beautiful and. I, I love that. And I think it's something we can all do exactly right now in this moment. Wherever you are, you're probably in driving and someone's probably trying to cut you off.Uh, be nice. Let and listen to this. Brittany Hodak: Take a little longer. Let that, let that tractor trailer turn out in front of you. It's fine. Be nice. Lesley Logan: Oh my gosh. I'm so grateful for getting to know you for this book, being like, I mean, I, I. I would hope that I would've heard about it. Uh, but having to hear, hear about as soon as it came out, um, it's changing the way that my team can work with our business and our clients and our customers and and, and how we are even thinking about this podcast.And so I'm just so grateful for you. I hope that I get to meet you when I come to Nashville. Um, and y'all go get this book. How are you going to use these tips in your life? Brittany and I wanna know. So tag Brittany Hodak, tag the Be It pod, and until next time, Be It Till You See It.[00:46:00] That's all I got for this episode of the Be Until You See a Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram.I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others be it till you see it. Have an awesome day. Be it till You see. It is a production of The Bloom Podcast Network. Brad Crowell: It's written, filmed, and recorded by your host, Leslie Logan and me, Brad Crowell.Lesley Logan: It is produced, edited by the Epic team at Disenyo our Brad Crowell: theme music is by Ali at Apex Production Music, and our branding by designer and artist Gianfranco Cioffi. Lesley Logan: Special thanks to Melissa Solomon for creating our visuals and Xemina Velazquez for our transcriptions. Brad Crowell: Also to Angelina Herico for adding all the content to our website.And finally to Meredith Crowell for keeping us all on point [00:47:00] and on time.Yeah, exactly what happened? No rain, sleet, snow, except for Thursdays at two o'clock. Yeah. My dad worked for the post office. Exactly and like, he's like, what is.I don't wanna lose any good stuff o off the recording, but I will say, um, my entire O p C platform is like eighties and nineties, like throwbacks, so like everything. So when you were like doing all these like hip hop song titles for things, I was like, it's like, it's like she wrote a print, like a, a creating super fans book for op p c cuz it's literally like everything we do, all the song titles are like, you know, ba.Boom. I'm like about to spin around the room here.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Liz Speakman and Shiv Singh of Quincy Votes describe their mission of increasing voter turnout by encouraging civic engagement. Visit QuincyVotes.org for more information.

Continuing our Inclusive Storytelling series, we honored Asian American Pacific Heritage Month with a Future of Branding panel on AAPI Leadership + Inclusive Storytelling. During the conversation, panelists discussed how their brands are celebrating AAPI Month, balancing authenticity with action, and cultivating inclusive storytelling all year long. Panelists also share their personal stories.

LendingTree Chief Marketing & Customer Experience Officer Shiv Singh joins Jason this week to discuss how he's harnessing the power of trust in our post-trust world. Shiv joined LendingTree in January 2022 from The Expedia Group, where he served as SVP and General Manager for the world-class travel brand, charged with driving brand loyalty and long-term customer value amid the coronavirus pandemic. Previously, Singh worked as CMO for med-tech startup Eargo, successfully repositioning the brand during a crucial high-growth period for the business. Singh's impressive career also includes senior leadership positions at Visa, PepsiCo and Razorfish. As an entrepreneur Shiv also had his own consultancy as well. Shiv has been inducted into the American Advertising Federation Hall of Achievement. He has been recognized by Forbes as a Forbes Next CMO, Ad Age as a Media Maven, Business Insider as a Payments Industry Game Changer, Adweek as a Top 50 Marketer (twice), and The Internationalist as a Top 100 Influential Leader. He is also the the author of two award-winning social media and marketing books, Savvy - Navigating Fake Companies, Fake Leaders and Fake News and Social Media Marketing for Dummies.  Brought to you by Mekanism

I think back to April 16th, 2020 and my good friend Shiv Singh who as on the show promoting his book, “Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era.” Well, I hope he's watching today at a special time of 7pm EST, where my guest is Vanessa Otero. After producing a media bias map that went viral, Vanessa started a company “to help people navigate the complex media landscape, and for comprehensive content analysis of media sources themselves.” I'll definitely need a glass of wine (or two) as we discuss media bias, misinformation and polarization on social media, and gender disparity in VC. Important topics all round. Join us! Have any questions for Vanessa or just want a shoutout on air? You can potentially ask your question live or get a shoutout using $JAFFE coins which you can purchase via my creator coin link: rally.io/creator/JAFFE Purchase an “access” NFT (while stocks last – lol) and by buying this limited-edition art, you'll get an e-book, access to pre-tapings, special shows AND locked channels on my discord server. Find out at nft.rally.io/jaffejuice I've quietly launched my discord server. I'll be slow burn building it in parallel with you. Join at bit.ly/notfamousdiscord I'll also be giving away $JAFFE coins every episode to viewers who tune in live. Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

OVERVIEW Join us in this episode of The Rising Digital Leadershow! Today, Matt and Shiv Singh discuss what it's like to go against expectations, take major career leaps, and why you need to come to terms with the things that are important to you the most. As someone big with why's, Shiv explains how clearly knowing your ‘why' can direct you, distinguish you, and establish you firmer as an individual in your career and life. For a weekly dose of digital leadership and career advice, join Wednesday Wisdom. *** TAKEAWAYS Every individual has multiple pillars of life. Yet, often, people only focus on their career growth. If your validation always comes from external forces and factors, you're only putting yourself in a hamster wheel. Your ‘why' is your compass and your criteria. When you identify your ‘why,' you take better form. When you get into entrepreneurship, you understand more deeply what you're all about and what you're capable of doing. In this material world, use things and let things inspire you, but don't let them get the hold of you. Don't get attached! *** RESOURCES Connect with me on LinkedIn! Follow me on Twitter @MatthewRDoan Check out my YouTube channel Subscribe to the Wednesday Wisdom newsletter at matthewdoan.com

With only 53% of Gen Z identifying themselves as sports fans, guest host Brian Gainor (Vice President of Innovation, 4FRONT) dives deep with four leading executives to find out how their brands are engaging the next generation of consumers. Today's episode features Ed Horne (President, 160over90), Jessica Park (VP of Fan Marketing, NBA), Xavier Gutierrez (President, Arizona Coyotes) and Shiv Singh (SVP & GM of Brand Marketing, Expedia) as they discuss their approach to the evolving nature of consumer goods and sports marketing.

Podcast topics:0:42 - Singh talks about returning to a more normal travel experience as pandemic restrictions are relaxed, repositioning Expedia as the “ultimate travel companion” and more.23:02 - Chris Foster named CEO of Omnicom PR Group.25:00 – Audi of America promoted Emilie Cotter to SVP and chief communications officer. 28:50 - Philips selected Omnicom Group as its global creative, media and communications agency partner, extending its decade-long relationship with PR agencies Ketchum and FleishmanHillard.30:02 - Corporate reaction to the anniversary of George Floyd's murder.

Singh talks about returning to a more normal travel experience as pandemic restrictions are relaxed, repositioning Expedia as the “ultimate travel companion” and more. From PRWeek

Today we rebroadcast our conversation with Shiv Singh, the Founder and CEO of Savvy Matters - a consultancy that advises startups and Fortune 500 companies on marketing, innovation, and digital transformation. In today's episode, we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Show NotesConnect With: Shiv Singh: Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Shiv Singh, the Founder and CEO of Savvy Matters - a consultancy that advises startups and Fortune 500 companies on marketing, innovation, and digital transformation. In today's episode, we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Show NotesConnect With: Shiv Singh: Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Shiv Singh, Chief Marketing Officer of Eargo joins IAB’s Brad Berens on IAB THERE. See acast.com/privacy for privacy and opt-out information.

SEGMENT 1: We talk about how we seem to be living in a post-truth era where political leaders lie without penalty and the internet provides us any truth we want to fit our point of view. We are left wondering – Does truth exist anymore? Does it matter? Also, what role does truth play in business anymore? Our guest Shiv Singh is the founder of Savvy Matters and author of “Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era”. He was recognized in 2016 by Adweek as a Top 50 marketer, and he previously served as a Senior Vice President at Visa Inc., where he was responsible for driving the go-to-market strategy for some of the company's innovative products.SEGMENT 2: A lot of small business owners grapple with the same issue: when does my business outgrow accounting solutions like Quickbooks? We'll show you when it may be time to put in a new system, such as an ERP system, that can grow with your business exponentially. Our guest Paul Killingsworth has been with SAP for 12 and he oversees Business One, one of two ERP solutions SAP offers for the small business market.SEGMENT 3: One of the basic human conditions is connections with other people. Social media and other electronic methods have given us additional ways to connect but is that all an illusion? Despite more ways to connect than ever, people feel more isolated than ever. We show you why connecting with people in-person is still king. For business, this includes in-person networking events versus connecting online. Our guest Jessica Shaanan is the Connection Queen. She has a unique ability to build trust and relationships quickly with anyone in the room, from prospects to power players. She is relentless in her mission to improve lives by teaching the Art of Connection.Sponsored by LinkedIn, Nextiva, Corporate Direct, MAKO and Web.com

In these days of fake news, it is more difficult to know whom to trust and what to believe. We have entered, what Singh describes as, a post-–trust era. Here we shine a light on how we can be more mindful of the role we play, sometimes unwittingly, in condoning and promoting fakery and how we can become more alert to how vulnerable we are to falling prey to fakeness. Shiv Singh's books include: Social Media Marketing for Dummies (coauthor Stephanie Diamond) (For Dummies 2014), Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era (coauthor Rohini Luthra, Ph.D.)(Ideapress Publishing 2019).Tags: Shiv Singh, post-truth era, post-trust era, fact, fiction, Morton Deutsch, media silos, fake news, negative bias, Deb Roy, twitter, negative news, digital advertising, Edwin Rutsch, judgements, prejudices, newsguardtech.com, snopes.com, politifact.com, dog-whistling extremist points of view, artificial intelligence, AI, driverless cars, Media, Social Change, technology, personal transformation

Shiv Singh advises Fortune 500 companies and startups on strategy, marketing and how to succeed in the digital era as the Founder of Savvy Matters. Prior to starting his consultancy, Shiv was a senior executive driving marketing, innovation and digital strategies at Visa Inc. and PepsiCo. He has previously advised Ford Motor Company, Chanel, Genentech, Citibank, and Verizonand is a member of the Board of Directors at United Rentals Inc., a Fortune 500 company. In 2016, Shiv was inducted into the American Advertising Hall of Achievement and has also been recognized by Adweek as a Top 50 marketer. His books include Social Media Marketing for Dummies (co-author Stephanie Diamond) (For Dummies 2014) and Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era (co-author Rohini Luthra, Ph.D.)(Ideapress Publishing 2019).Tags: Shiv Singh, personal biases, naive realism, personal biases, opposing point of view, diversity of opinions, fake news, news bias chart, media bias chart, owlfactor.com, factcheck.org, snopes.com, media literacy, social media, bots, headlines, media silos, Media, Social Change/Politics, Technology, Personal Transformation

In these days of fake news, it is more difficult to know whom to trust and what to believe. We have entered, what Singh describes as, a post-–trust era. Here we shine a light on how we can be more mindful of the role we play, sometimes unwittingly, in condoning and promoting fakery and how we can become more alert to how vulnerable we are to falling prey to fakeness. Shiv Singh's books include: Social Media Marketing for Dummies (coauthor Stephanie Diamond) (For Dummies 2014), Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era (coauthor Rohini Luthra, Ph.D.)(Ideapress Publishing 2019).Tags: Shiv Singh, post-truth era, post-trust era, fact, fiction, Morton Deutsch, media silos, fake news, negative bias, Deb Roy, twitter, negative news, digital advertising, Edwin Rutsch, judgements, prejudices, newsguardtech.com, snopes.com, politifact.com, dog-whistling extremist points of view, artificial intelligence, AI, driverless cars, Media, Social Change, technology, personal transformation

On this episode of Predicting The Turn our guest is Shiv Singh, a former executive at Visa and Pepsi and Founder of Savvy Matters. Shiv talked about the responsibility we have as business leaders to leave a better world for the next generation. How do we do this? By staying savvy.

Pleased to be joined on this episode of Culture, Comms & Cocktails with Shiv Singh, co-author of "Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era." On this episode, we talk about what the world of fake news has done to corporate communications and what internal communicators can do about it. Shiv shares what communicators should find as very inspiring advice for how they can lead communications at companies in the post-trust era.

Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Shiv Singh, the Founder and CEO of Savvy Matters - a consultancy that advises startups and Fortune 500 companies on marketing, innovation, and digital transformation. He's also a co-author of the book ‘Savy - Navigating Fake Companies, Fake Leaders and Fake News'. Prior to his current role, Shiv worked for companies such as Razorfish and PepsiCo. Show NotesConnect With: Shiv Singh - Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Shiv Singh, the Founder and CEO of Savvy Matters - a consultancy that advises startups and Fortune 500 companies on marketing, innovation, and digital transformation. He’s also a co-author of the book ‘Savy - Navigating Fake Companies, Fake Leaders and Fake News’. Prior to his current role, Shiv worked for companies such as Razorfish and PepsiCo. Show NotesConnect With: Shiv Singh - Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

For Shiv Singh, most of the industry's current problems come down to trust. That's the focus of the former PepsiCo and Visa marketing executive's new book, co-written with psychologist Rohini Luthra. The book, called "Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era," is a deep dive into the business of marketing with a decidedly psychological bent. It focuses on disinformation campaigns in the Facebook era, the rise of fake news and what happens when people lose faith in institutions around them. On this week's episode of Making Marketing, Shareen Pathak sits down with Singh to discuss why brands today lack trust, the difference between brand purpose and brand equity and why he still likes Facebook.

Welcome to episode #658 of Six Pixels of Separation.  Here it is: Six Pixels of Separation - Episode #658 - Host: Mitch Joel. He's been running in the digital marketing circle for as long as I can remember. While we have never met in person, we have been connected and following one another's work and perspectives for many years. Shiv Singh now advises Fortune 500 companies and startups on strategy, marketing and how to succeed in the digital era as the Founder of Savvy Matters. Prior to starting his consultancy, Shiv was a senior executive driving marketing, innovation and digital strategies at Visa and PepsiCo. Before that, he was an agency guy (like me) at Razorfish (now PublicisSapient). In 2016, Shiv was inducted into the American Advertising Hall of Achievement has also been recognized by Adweek as a Top 50 marketer. He published the book, Social Media Marketing for Dummies back in 2014 and now he's back with his latest book, Savvy - Navigating fake companies, fake leaders, and fake news in the post-truth era. He co-authored this book wit his wife, Rohini Luthra. Enjoy the conversation... Running time: 56:02. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Shiv Singh. Savvy - Navigating fake companies, fake leaders, and fake news in the post-truth era. Social Media Marketing for Dummies. Rohini Luthra. Savvy Matters. Follow Shiv on Twitter. This week's music: David Usher 'St. Lawrence River'.

This week's bonus episode of Social Media Week's Leads2Scale podcast features Shiv Singh, co-author of Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post Trust Era. Shiv is a true leader in the industry with 20+ years in the digital space, most recently as SVP & Global Head of Innovation at Visa. During the conversation, Shiv discussed his upcoming book and explored the decline in consumers trust in government and corporations, why it's hard sometimes to trust social media platforms, and why negativity is unfortunately good for business. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

We talk to Shiv Singh about the transformation at Visa and how they use social media in their marketing. Guest: Shiv Singh Host: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM legalzoom.com offer code: MM naturebox.com/twit

Shiv Singh, Pepsi’s Global Head of Digital is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes Pepsi is one of the more forward thinking brands when it comes to social media and tends to be on the cutting edge of real-time marketing, especially when it comes […] The post ISM Episode 6: Shiv Singh, Pepsi’s Global Head of Digital appeared first on Rick Mulready.

Shiv Singh, Pepsi’s Global Head of Digital is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes Pepsi is one of the more forward thinking brands when it comes to social media and tends to be on the cutting edge of real-time marketing, especially when it comes... The post ISM Episode 6: Shiv Singh, Pepsi’s Global Head of Digital appeared first on RickMulready.com.

This Week: Gini Dietrich, Kelly Eidson, Bill Green and Shiv Singh join Bob to discuss the Google/AdMeld deal, using hashtags outside of Twitter, solving the creative gender gap, whether Twitter saved the film Super 8, and who threatens cable the most.