Speaker Driven Business

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If you’ve done the courses, followed the people, and implemented ‘all the things’ without getting the speaking driven results you want…look no further. Tune in each week to learn from Jacqueline Nagle, a Fifth Generation Entrepreneur with a fiercely strategic brain who holds the global designation of Certified Speaking Professional and is a qualified Executive and Business Coach with C-Suite experience. Jacqueline’s strength is anchored in teaching others how to reposition themselves through the power of language and she has personally coached and trained 1000’s to step into their power by speaking, pitching and selling through her proprietary frameworks. Jacqueline has appeared in media more than 3,000 times, spoken on global stages, delivered keynotes for organisations including Marie Claire (Australia) Magazine, and delivered more than 180 workshops. She has worked as trusted advisor to executives in some of our largest organisations, and with the founders of dynamic rapid growth entrepreneurial pursuits to strengthen strategy, positioning, strategic sales and communications. Her training has been delivered to some of Australia’s major corporate brands including Tattersalls (The Lott, quadrupling their sales conversion rate) and her programs were picked up by the Australian Institute of Sport Olympic Medal Gold Medal Alumni Program in Canberra, where she was the Speaking and Facilitation Skills Mentor. In each episode, Jacqueline shares evidence based strategies, lessons and real-world insights that help YOU get whatever you want. No fluff. No nonsense. Answering the questions you don’t know who to ask. If you are committed to using speaking to create the breakthroughs you know you deserve – to shift from being unheard of to in demand - across all your business life, subscribe now.

Jacqueline Nagle


    • May 5, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 23m AVG DURATION
    • 72 EPISODES


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    Latest episodes from Speaker Driven Business

    71: From Overlooked To Wildly Compelling Without Changing Your Message

    Play Episode Listen Later May 5, 2025 34:18


    Feeling stuck on the sidelines of the speaking world? Here's why, and how to finally steal the spotlight.In this episode, Jacqueline Brooker rips the covers off the real reason most emerging and aspiring speakers are stuck spinning their wheels: they're either invisible, or visible but forgettable. She shares a powerful new model, a simple but brutally honest continuum, that shows you exactly where you are right now, why you're stuck there, and how to move toward being wildly compelling and irresistible to both audiences and organisers. With real-world examples and tangible steps you can start today. This is an episode for anyone tired of “just missing it” and ready to own the room (and the contract).WHAT YOU'LL DISCOVER IN THIS EPISODE:Why so many talented speakers aren't getting booked and how the “visibility to compelling” continuum changes everything (00:00)What makes a wildly compelling speaker impossible to ignore (01:36)Mastering the tension between wowing a crowd and making organisers say yes without hesitation (05:18)The Audience Ladder and how to move from invisible to wildy compelling (06:04)The Organiser's Ladder and what event planners are really looking for (12:00)7 shifts to become the speaker they can't stop talking about (17:39)How to finally get noticed when no one's paying attention (26:29). If you're tired of playing small, tired of second-guessing, and ready to build a speaking career that actually moves people and moves markets, this episode gives you the blueprint. Stop waiting for the stage to call you. Make them chase you instead.If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    70: What It Takes To Become a Speaker Who Moves People and Builds Momentum with Sean Swarner

    Play Episode Listen Later Apr 28, 2025 69:05


    This is your sign to stop chasing perfect and start owning your story. Real impact begins when you speak from the heart, not the script.Join us for a raw, inspiring, and insightful conversation that'll make you rethink what's actually possible. Sean Swarner isn't just a cancer survivor turned adventurer. He's a master at turning setbacks into superpowers. From conquering Everest with one lung to thriving on stage for over two decades, Sean shares the mindset shifts, practical strategies, and powerful lessons that every speaker needs to turn their story into lasting impact.If you're an emerging speaker, this is the masterclass in turning your story into impact, your setbacks into stages, and your voice into a legacy.WHAT YOU'LL DISCOVER IN THIS EPISODE:How the right mindset can turn your worst setbacks into your greatest assets (02:02)Mindset shifts to achieve goals no one has dared attempt before (11:15)How blocking the noise, locking into your purpose, and lighting up relentless drive turns stretch goals into stage-worthy wins (16:54)Embracing your team and knowing your impact transforms (20:40)Reframing your toughest adventures as inward journeys (26:23)Why embracing uncertainty and adapting to unexpected setbacks is essential to building resilience (29:41)How meticulous mental preparation and scenario planning empower you to handle extreme pressure (32:36)Building a lasting speaking career by mastering real storytelling, evolving your message, and shifting from spotlight to service (39:28)How to sustain your passion and avoid burnout by valuing deep impact and building routines that keep you grounded (49:30)Why a well-timed, well-crafted TED Talk can amplify your message, spark real dialogue, and cement your status as a thought leader who dares to disrupt (55:30)Why mastering your internal dialogue is one of your most powerful tools to inspire others and transform their own trajectory (01:00:40)The personal fire behind Sean's mission and why your voice matters more than you think (01:04:10)ResourcesSean Swarner's Tedx TalkDr. Kaushik Ram's Tedx TalkWHERE TO FIND SEAN SWARNERWebsite: https://www.seanswarner.com/ LinkedIn: https://www.linkedin.com/in/seanswarner/ Facebook: https://www.facebook.com/SeanSwarnerOfficial/ Instagram: https://www.instagram.com/seanswarner/ YouTube: https://www.youtube.com/user/seanswarner If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here :

    69: Psychology of Communication: What's Really Blocking Your Speaking Success

    Play Episode Listen Later Apr 21, 2025 27:43


    You can have the right message, the right heart, and the right energy. But if your language triggers resistance instead of resonance, you'll stay overlooked and underpaid. You're done before you even start. In this solo episode, Jacqueline dives into the psychology of communication – the hidden power of language, what it really takes to become a paid, booked, and referable speaker, and why it's not about working harder or yelling louder.This isn't another episode on perfecting your keynote. It's about understanding how unconscious first decisions sabotage your momentum, confuse your audience, and quietly keep you stuck. You'll learn how to shift from surface-level speaking to magnetic, market-ready messaging that opens doors instead of closing them.Whether you're tweaking a title, stuck mid-pitch, or wondering why a wildly successful opt-in still brought in all the wrong people, this episode hands you the thinking tools to fix it for good.WHAT YOU'LL DISCOVER IN THIS EPISODE:Why mastering the deeper psychology of language should be your next move (01:15)Clinging to your original positioning could be killing your momentum (02:22)The paradox of consistency vs. growth, and the courage to evolve (04:28)A costly tagline mistake and the unconscious messages that may be hidden in your own speaker positioning (06:51)How the wrong unconscious first decision, even with the right offer, can quietly derail your sales (10:27)What it takes to pivot with purpose when the environment shifts and your audience pulls back (14:33)How aligning your message with your true audience matters more than blowing up your metrics (17:35)Iterating your message isn't selling out, it's a smart strategy (23:12)How unconscious language patterns in your speech, sales, or messaging could be silently repelling your ideal clients (25:56)This episode is your nudge to slow down and examine what's really going on beneath your words. Because sometimes, it's not the topic, the talk, or the timing. It's how you're unconsciously positioning yourself before anyone even says yes or no. Listen with an open mind. This could be the pivot you didn't know you needed.ResourcesOriginals by Adam GrantThink Again by Adam GrantThe Paid Speaker AcceleratorThe Speak More Collective If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on

    68: Speaking Truths You Rarely Hear with Lisa McInnes Smith

    Play Episode Listen Later Mar 24, 2025 58:29


    Your voice has power. Here's how to shape it into a message the world remembers. Today Jacqueline Brooker chats with the brilliant Lisa McInnes-Smith, a global speaking powerhouse, Hall of Fame inductee, and genuine Aussie legend. Lisa takes us behind the scenes of her extraordinary journey, from humble beginnings touring rural schools to captivating thousands on international stages. Discover how mentorship from the iconic Zig Ziglar shaped her career, why vulnerability on stage is your greatest asset, and the surprising power of volunteering. This episode is a masterclass in authenticity, practical wisdom, and the kind of heartfelt advice that only comes from decades in the spotlight. You'll laugh, learn, and walk away inspired to elevate your speaking game.Lisa's warmth and insight are contagious, reminding us that speaking isn't just about standing ovations. It's also about authentic connections. Whether you're a seasoned pro or just stepping onto your first stage, this conversation is your personal invitation to embrace your unique voice, turn setbacks into setups, and realise the speaking business isn't a solo sport. Packed with powerful insights, this episode reveals the mindset shifts, storytelling secrets, and career strategies that most speakers never hear, but absolutely need to succeed.WHAT YOU'LL DISCOVER IN THIS EPISODE:How Lisa's speaking journey began (02:00)Speaking success starts with bold moves and your true voice (08:28)Career growth starts with one word: Yes! (18:29)How volunteering your talents can unlock powerful doors (23:05)Speaking from your zone of genius is what makes you shine (26:33)Authenticity and wisdom open doors in unexpected places (30:20)Great speakers know their lane and never go at it alone (33:48)Why you must embrace feedback and invest in experts to fuel progress (41:06)Theory informs, but your uniqueness transforms (47:21)Global stages come from partnerships, not one-off gigs (50:37)Let purpose lead, and opportunity will follow (53:21)The value of learning to open well and finish strong for unforgettable impact (58:15)ResourcesZig ZiglarJim RohnWhy Wasn't I Told? I'm a Walking Talking ... Miracle by Lisa MclnnesDenis WaitleySheila Murray BethelTony AlessandraAllan PeaseWhy Wasn't I Told?Naomi RhodeAmwayJanine ShepherdLindy ChamberlainWinston MarshWHERE TO FIND LISA MCINNES SMITHWebsite:

    67: The Messaging Mistake That's Keeping You Invisible

    Play Episode Listen Later Mar 17, 2025 20:16


    The clarity of your message isn't the problem. If you're struggling to get booked, land clients, or gain traction, here's the truth: it's not because your message isn't clear enough. It's because it's not close enough.Too many experts are stuck selling what they know instead of speaking to what their audience desperately needs to hear. And in 2025, if your message doesn't immediately hit the 2 AM pain point — the thing keeping your audience awake at night — you're getting ignored.WHAT YOU'LL DISCOVER IN THIS EPISODE:The #1 mistake keeping brilliant speakers invisible (00:21)How reframing your message from expertise to solving urgent problems makes you instantly more bookable (01:50)The CLOSER Method: a simple framework to reposition your message for instant traction (07:20)The 3 critical questions you MUST ask to stop repelling clients and start attracting them (12:53)Why selling expertise is a losing game — and what to do instead (14:48)Listen now and start making the shifts that will get you booked, remembered, and in demand.ResourcesBlue Apple StrategyKurek AshleyIf you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    66: The Stories Killing Your Speaking Career (And What to Do Instead)

    Play Episode Listen Later Mar 10, 2025 26:45


    Most speakers unknowingly sabotage their impact by recycling tired, overused stories, metaphors, and quotes. You might think your favorite story is powerful—but if your audience has heard it a hundred times before, you're just another forgettable voice in the noise.In this episode, I break down why clichés kill engagement and how to replace them with fresh, unforgettable storytelling that captivates, surprises, and gets you rebooked.WHAT YOU'LL DISCOVER IN THIS EPISODE:Why emotional resonance alone isn't enough to make a story land (07:40)The six hidden risks of using overused stories (including how they shut down your audience's brain) (10:50)The neuroscience of why audiences tune out when they hear a predictable narrative (10:50)Seven powerful storytelling strategies to make your speeches stand out (17:28)The surprising secret of extraordinary speakers (23:32)If you want to be a speaker who gets remembered, rebooked, and recommended—it's time to upgrade your storytelling. Tune in now.ResourcesTo Pixar and Beyond by Lawrence LevyJames DysonCam CalkoenIf you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    65: Breaking Out of Your Industry – How to Expand Your Speaking Career with Dr. Kevin Fleming

    Play Episode Listen Later Mar 3, 2025 46:35


    Most speakers get stuck inside their industry. They start with free gigs, move to paid opportunities within their niche, and then struggle to break out and command high fees beyond their known circles.Dr. Kevin J. Fleming lived this path—spending years as an expert speaker in education before stepping onto global stages and realising his message had far broader impact. In this episode, we unpack the real roadmap to going from unpaid breakout sessions to getting paid well inside your industry, and then taking the leap to high-value speaking opportunities outside of it.If you've mastered speaking inside your industry but feel unsure about how to break out into bigger, higher-paying opportunities—this episode is for you.Tune in now and learn how to step beyond your niche, grow your reach, and get paid what you're truly worth.WHAT YOU'LL DISCOVER IN THIS EPISODE:The step that's often skipped: Going from free to paid well inside your field first (18:07)The power of intentionality—how small strategic shifts transformed Kevin's career (22:22)The confidence shift that made Kevin finally own his speaker identity (30:18)Why a simple tweak in language can expand your impact and open new doors (31:42)The game-changing tool Kevin introduced at NSA that's now transforming speakers worldwide (34:08)Why most expert speakers stay stuck in their own industry—and how to break out (46:26) WHERE TO FIND DR. KEVIN FLEMMINGWebsite: https://www.kevinjfleming.com/ Website: https://www.catapultlpd.com/ LinkedIn: https://www.linkedin.com/in/kevinjflemingphd/ YouTube: https://www.youtube.com/user/TelosES If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    64: Speaking To Grow Your Business or Speaking As Your Business?

    Play Episode Listen Later Feb 24, 2025 31:49


    What does it really take to build a profitable speaking business? In this episode, Jacqueline dives into the "yes, and" philosophy of speaking. She breaks down the two primary ways speakers make money: through speaking and from speaking. The strategies she shares will help you build authority, drive revenue, and create a sustainable speaking career. Whether you're just starting out or looking to level up, this episode is your guide to becoming a speaker worth paying for.WHAT YOU'LL DISCOVER IN THIS EPISODE:Choosing between speaking to grow your business and speaking as your business (00:02)How professional associations view revenue from speaking, training, and facilitation (00:55)The two categories of speakers (02:36)Why speaking is the ultimate business growth tool (06:24)How to position yourself as an expert, not a salesperson (09:29)Examples of speakers who transformed their businesses through strategic speaking (10:39)Jacqueline's free resource (13:26)How much you can get paid as a speaker (14:44)What determines your speaking fee (16:39)How to blend speaking to grow your business with speaking as your business (18:40)How your existing expertise can fast-track your speaking career (20:13)Why the smartest speakers maximise every opportunity (25:08)Creating a strategic approach to speaking that drives revenue, partnerships, and long-term impact (29:29)ResourcesFree downloadable PDF: Get Paid to Speak GuideIf you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    63: Speaking Success on Your Terms: The Journey to Corporate with Shasta Nelson

    Play Episode Listen Later Feb 17, 2025 46:20


    In this episode, Jacqueline Brooker sits down with Shasta Nelson, a thought leader on connection, three-time author, and sought-after keynote speaker, to unpack why friendships at work aren't just a perk, they're a necessity.Shasta is a keynote speaker, author, and leading expert on workplace connection. With three bestselling books and years of research on the power of friendship, she has helped organizations worldwide recognize that strong relationships aren't just a perk, they're a business advantage. Despite early skepticism about her topic, Shasta has carved out a space for herself in the corporate world, making a compelling case for why connection matters at work.Shasta shares how she turned this so-called “soft” topic into a business imperative that companies are finally paying attention to. From dismantling the stigma around workplace friendships to making the case for connection with cold, hard data, this conversation is a must-listen for speakers who want to get their message into corporate spaces, especially when the gatekeepers say it doesn't belong.One of the biggest mistakes emerging speakers make is undervaluing their expertise. Tune in to learn how to own your message, charge your worth, and get booked!WHAT YOU'LL DISCOVER IN THIS EPISODE:Meet Shasta Nelson (00:01)Why most of us still feel lonely even when we have friends (02:29)Why friendship at work is a corporate advantage (05:49)Shasta's experience pitching an unconventional topic to corporate (10:27)The mindset shift every speaker needs when their topic is unconventional (12:49)How Shasta's audiences typically react when she lands her message (17:19)How messages may evolve but the mission stays the same (18:56)The challenges of branding a message that doesn't fit neatly into a box (24:00)Industries embracing Shasta's work (31:12)How the right message at the right time can leave a lasting impact (34:01)Thriving in multiple formats, not just the keynote stage (36:30)Quick questions for Shasta (39:41)Game-changing advice for emerging speakers (41:48)WHERE TO FIND SHASTA NELSONWebsite: https://www.shastanelson.com/ LinkedIn: https://www.linkedin.com/in/shastanelson/ Instagram: https://www.instagram.com/shastamnelson/ Twitter/X: https://x.com/ShastaMNelsonFacebook: https://www.facebook.com/shasta.m.nelson YouTube: https://www.youtube.com/user/ShasGFC/videos If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with...

    62: If Your Voice is Your Power, AI is Your Amplifier

    Play Episode Listen Later Feb 10, 2025 36:49


    Speakers who ignore AI will soon be speaking to empty rooms - and we don't want that to be you In this episode, we dive into the unexpected power plays AI unlocks, the five levels of AI adoption for speakers, the hidden Super Power for Speakers, and why your spoken-word content is still your greatest edge. If you're a speaker, trainer, or coach, this episode is your wake-up call. You must accept that AI isn't just an optional tool. It has become absolutely critical. The AI revolution is here, and you have two choices: embrace it or get left behind.Whether you're just dipping your toes in or already integrating AI into your speaking business, the key is using it strategically. Your voice is your power and AI is your amplifier. Use both, and you become unstoppable.Remember, the future of speaking isn't AI vs. human. It's AI-powered speaking businesses leading the way. AI can never replace you, but speakers who ignore it will get left behind.WHAT YOU'LL DISCOVER IN THIS EPISODE:Why your authentic voice is the most powerful asset in an AI-driven world (00:17)AI as a seismic shift that redefines how we work, create, and connect (01:43)The five levels of AI adoption for speakers (04:22)How to reclaim your AI edge and use it to your advantage (13:49) The unexpected superpower of Gen X & Boomers in AI (17:41)AI as your boardroom, not just your assistant (22:15) How to challenge, refine, and push AI to think bigger (23:01) Letting AI fast-track your expertise so you can operate at your highest level (24:46) Using AI to sharpen instincts, validate ideas, and turn intuition into game-changing strategy (26:16) Training AI to mirror your expertise and scale your impact on your terms (27:04)How AI helps you read your audience like a book (29:36)Leveraging AI to simplify complex ideas and streamline your message (32:12)The seven-phase framework to AI mastery for speakers (33:09)How to start small, wrestle with AI, and train it to work for you (35:16)Access to the AI playbook (36:09)ResourcesBuy the complete AI Masterclass including the extensive range of prompts hereChatGPT JasperIf you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the

    61: From Reluctant Speaker to Hall of Fame: Cy Wakeman's Path to Speaking Greatness

    Play Episode Listen Later Feb 3, 2025 54:38


    What does it take to transform from a reluctant speaker into a Hall of Fame powerhouse? In this electrifying episode of Speaker Driven Business, Cy Wakeman, global thought leader and celebrated keynote and Hall of Fame speaker, pulls back the curtain on a truly unconventional rise to speaking greatness.Cy shares how she turned a groundbreaking discovery into a thriving career on the world's biggest stages—while staying true to her mission of cutting through noise, inspiring transformation, and delivering impact. For emerging and aspiring speakers, this episode is packed with insider wisdom: how to craft a message that resonates, why expertise and authenticity are your ultimate differentiators, and how to build a speaking career that aligns with your life—not buying into the hustle culture which can dominate the profession.Cy's approach to prioritising transformation over transactions will inspire you to rethink your strategy and tap into the true power of your voice. This isn't just a chat about speaking.It's a masterclass in navigating your own speaking breakthrough. If you're ready to cut through the noise and make your voice heard YOUR WAY hit play now.WHAT YOU'LL DISCOVER IN THIS EPISODE:Meet Cy Wakeman (00:51)How much time is wasted daily on workplace drama (03:10)Why traditional leadership unintentionally fosters drama over accountability (07:24)How to stand out in the speaking world (11:51)The value of prioritising transformation over transactions in speaking (16:19)How expertise unlocks freedom, success, and a thriving career (22:16)How to drive true impact in your work and relationships (26:36)Why publishing a book is no longer enough (33:32)The must-have mindset for creating a sustainable speaking career (42:42)How success can come from authenticity, breaking norms, and choosing balance over hustle (44:42)A powerful reminder to design a life you don't need a vacation from (50:48)If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    60: Your Stories Are Not For You: How To Craft Stories That Stick, Spread, and Spark Transformation

    Play Episode Listen Later Jan 27, 2025 22:11


    Great stories aren't just entertaining. They're transmissible, capable of being shared far beyond their original audience, and creating ripple effects that can inspire, connect, and transform. In this episode, Jacqueline explores the mechanics of stories that transcend the stage, drawing from examples of keynote legends, movement starters, and even her own experiences.She dives into why some stories stick, how they shift perceptions, and the role empathy plays in shaping narratives that matter. You'll emerge from this episode equipped with the knowledge of how to make your stories an omnichannel force for change.Remember, your stories aren't for you. They're for your audience. Whether on a stage, in a podcast, or shared around a coffee table, the stories that truly matter are those that connect, inspire, and ignite action. WHAT YOU'LL DISCOVER IN THIS EPISODE:Secrets to leaving a lasting impact through your stories (00:15)How humour helps stories spread (01:39)The power of repeatable, unforgettable stories (02:18)How stories disarm, connect, and create relief for your audience (07:12)How to tell stories that truly resonate and transform your audience (09:00)Stories that shatter assumptions and spark transformation (10:32)The power of witnessed stories (14:06)The myth of the “whole story” (18:39)Key takeaways (19:55)If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    59: Master Visual Models To Simplify, Sell, and Succeed with Simon Bowen

    Play Episode Listen Later Jan 20, 2025 73:38


    Turn your genius into game-changing impact with visual models that simplify, sell, and elevate your story In this captivating conversation, Simon Bowen, creator of the Models Method and Genius Model, dives into how visual models revolutionise leadership, selling, and storytelling. Jacqueline and Simon explore the art of simplifying complexity without dumbing it down and discuss why selling is the most noble act a business can undertake. With insights into facilitating change, finding your intuitive genius, and elevating your client to hero status, this episode is packed with strategies to change how you think, communicate, and sell.This extended, very rich, episode of The Speaker Driven Business Podcast is guaranteed to transform your genius into organised brilliance!WHAT YOU'LL DISCOVER IN THIS EPISODE:Meet Simon Bowen (00:49Why embracing sales is critical for impact-driven leaders (02:21)How influence and buyer safety transform sales (06:11)The five levels of buyer safety (08:10)Why visual is the secret to clarity, connection, and creativity in a noisy world (10:57)83% of what people retain is visual — here's how to harness it effectively (16:00)How to break into complex corporate networks and close deals (26:50)Simon's triangulation strategy that unlocks doors to powerful networks (33:41)Thinking of cracking the US market? Spend time “on soil!” (40:31)Showing up in person vs. Zoom (43:48)How to extract and structure your unique 20% to leave audiences saying, “Wait, what?” (52:12)Transform your message from speaking to profound impact (56:18)Get in touch with Simon (1:06:54)If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    58: Indispensable Lessons from More Than 100 Script Reviews in 2024

    Play Episode Listen Later Jan 13, 2025 35:06


    Welcome to the first episode of 2025, where we dive into a year's worth of lessons from reviewing over 100 speech scripts (closer to 200, if we're honest). In this episode, Jacqueline shares invaluable insights from working with seasoned speakers, TED Talk hopefuls, and keynote rookies looking to level up. If you're wondering what separates a speech that sticks from one that sinks, this episode is your go-to guide.Remember, great speaking isn't about perfection — it's about connection, clarity, and courage. Whether you're gearing up for your first big talk or refining your 20th keynote, the lessons in this episode will help you create speeches that inspire, resonate, and stick with your audience. Make 2025 your year to captivate!WHAT YOU'LL DISCOVER IN THIS EPISODE:Reflecting on 2024's lessons (00:01)25 speakers and Carmine Gallo at the Speak Like Ted Program (00:46)How The Paid Speaker Accelerator launched careers into the spotlight (01:22)Turning scripts into stage-worthy masterpieces at the Speak More Collective (02:24)The power of scripting in crafting stories that captivate (03:00)The value of the Blue Apple (04:03)Why “killing your darlings” is essential for clarity and impact (07:15)Masterfully balancing data and emotion for maximum effect (08:44)Macro and micro stories to keep your audience hooked (09:55)Painting pictures with words to make your stories unforgettable (12:59)The art of precision (15:06)The rule of three and why less is more (19:29)Delivering a gift your audience will use and share (21:19)The golden rule of primacy and recency (23:49)The game-changing shift that keeps your audience hooked (25:21)Why "first shitty drafts” are a must (26:52)Why boldness always wins (33:18)If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    57: Dare to Be Different and Watch What Happens with Peter Merrett

    Play Episode Listen Later Dec 18, 2024 41:04


    Wonder isn't just for children - and we'd love you to meet the man daring the world to rediscover it.In this episode, Jacqueline welcomes Peter Merrett, Australia's 2024 Keynote Speaker of the Year and the visionary behind The House of Wonderful. Peter's journey from chef to award-winning hotelier, to a global keynote sensation, is nothing short of awe-inspiring. It's all about daring to embrace who you are, leaning into authenticity, and making wonder your way of life.He shares how his love of speaking helped him transition from corporate life into a career that is as unique as it is inspiring. You'll learn how he's stayed true to his vision, even when others doubted, and how he masterfully connects with audiences by being “all in.” This conversation will encourage you to dive into your lane, give yourself permission to flourish, dare to be different, and let wonder lead the way.WHAT YOU'LL DISCOVER IN THIS EPISODE:Meet Peter Merrett (00:03)The origins of The House of Wonderful (02:27)Peter's all-in philosophy (04:42)How the hospitality industry shaped Peter's obsession with unforgettable experiences (05:52)Why you'll find Peter sitting quietly in the back of the room before delivering his keynote (08:34)Why it's crucial to stay true to your unique character (11:15)How to draw the perfect audience to you (14:53)Insights on Peter's long-term relationship with a US-based client (19:01)The power of iteration (21:21)How to create your breakthrough (23:50)All about Peter's upcoming book (27:20)Peter's mission to reignite the spark of wonder we're all born with (31:14)How true service goes far beyond the stage. (34:35)Dare to be different (41:20)If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    56: Losing It All and Rising Again, One Step at a Time (as featured on The Other Side of Success podcast with Ella Lucas-Averett)

    Play Episode Listen Later Dec 9, 2024 39:54


    What if your life's biggest failure played out on the world stage? Jacqueline Brooker lived it and this is your invitation to tune in for a masterclass in resilience!This conversation comes from an episode of The Other Side of Success podcast with Ella Lucas-Averett, where Jacqueline joins as a guest to share her remarkable story of resilience, failure, and self-belief.She takes us through her extraordinary journey — from a chaotic childhood to entrepreneurial heights, followed by a devastating public fall. In this conversation, Jacqueline shares her unfiltered truth about how she navigated a $5.2M project that ended in global scrutiny and the critical life lessons she learned from losing it all.But it doesn't end there. Her story isn't just about failure — it's about the courage to keep going when the world expects you to give up. If you've ever faced a moment that felt insurmountable, this episode is for you. Share it with someone who needs to hear that even when the narrative slips out of your hands, you still have the power to write your next chapter.WHAT YOU'LL DISCOVER IN THIS EPISODE:Jacqueline shares why her baseline was always failure first (00:33)From McDonald's to taking over a multimillion-dollar family business (02:34)How the right people shaped Jacqueline's journey (07:49)How Jacqueline risked it all to launch a groundbreaking women's leadership project (09:18)June 17, 2016: The day Jacqueline lost her business, her voice, and control of her story (11:40)Securing an A-list speaker and the unraveling that followed (14:49)The emotional and professional fallout of losing it all (19:36)Why bouncing back isn't always the answer in recovering and building resilience (27:47)Jacqueline's message to 2016 her (30:12)Jacqueline reflects on hard truths from her high-stakes dealings with Reese Witherspoon's team (31:10)The raw truth about finding strength after losing everything (33:05)The power of humanity (35:27)If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    55: Make Yourself Ridiculously Easy To Hire as a Speaker - with Guest David Avrin CSP

    Play Episode Listen Later Dec 4, 2024 36:45


    Wondering why your phone isn't ringing off the hook? It's pretty simple. Speaking isn't your business — it's your product, and you have to learn to sell it like a pro.In this episode, Jacqueline sits down with the magnetic and insightful David Avrin, CSP and global speaking expert. Together, they peel back the curtain on what really keeps speakers in the game and thriving. From strategic pitching windows to what makes a speaker ridiculously easy to work with, this conversation is packed with practical advice, hilarious anecdotes, and a whole lot of truth-telling.Whether you're just stepping into the speaking world or looking to take your career to the next level, this episode is your roadmap to becoming not just a great speaker, but a successful one. If you are dreaming of standing ovations, remember that the applause begins with smart business moves. Perfect your business strategy - because it's not just about the message you deliver It's about making it to the stage in the first place. WHAT YOU'LL DISCOVER IN THIS EPISODE:Meet David Avrin (00:01)Why your story won't get you hired (01:46)The biggest mistakes speakers make (06:33)David's proven system for strategic outreach that keeps his calendar full (09:31)How the right timing when pitching can transform your results (13:45)The credibility pricing dilemma — Are you charging too low? (17:35)David's whirlwind schedule and what it really takes to live a speaker's life (21:22)Why charging too little makes you dismissible (25:18)Creative ways to get footage that books you gigs (28:18)Your secret weapon for landing gigs and building trust (32:51)Wisdom in one sentence (36:08)If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    54: Don't Just Speak — Speak to the Psychographic

    Play Episode Listen Later Nov 25, 2024 13:26


    Want your message to land with any audience? Discover how speaking to the psychographic transforms your talks into transformative experiences, deeper connections, and unstoppable growth.In this episode, Jacqueline dives into the art and science of speaking to the psychographic — the mindset and thought patterns that take you beyond traditional audience labels. Start thinking beyond demographics and dive into the psychographic mind of your audience. It's the bridge to deeper connection, higher conversions, and lasting impact. Don't just speak — land. If you want to elevate your speaking game, connect universally, and ensure your message lands every time, this episode is a must-listen!WHAT YOU'LL DISCOVER IN THIS EPISODE:Why demographics alone can't guarantee audience buy-in (00:35)A case study about three identical groups with wildly different reactions (01:26)Why avatars and demographics alone cannot predict who's really listening (02:50)What is a psychographic? (04:34)Spotting psychographic clues to find the changemakers (05:03)Questions that reveal mindsets (08:06)Why TED Talks resonate across ages and cultures (09:18)The Promise-Problem-Plan triangle to nail your psychographic connection (10:30)If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    53: The Six Secrets to Becoming a Highly Paid, Highly Booked Speaker with Elizabeth McCormick

    Play Episode Listen Later Nov 20, 2024 60:40


    Are you chasing stages — or building a speaking empire? Listen in!In this episode, Jacqueline sits down with the unstoppable Elizabeth McCormick, who traded her flight suit for the spotlight. From soaring the skies to owning the mic, Elizabeth shares her riveting journey of becoming a top motivational speaker. She spills the beans on her transition from military heroics to corporate stages, the hurdles of imposter syndrome, and the six secrets every aspiring speaker needs to know. Buckle up as we dive into tales of perseverance, humour, the power of embracing new paths, and high-flying success that will leave you inspired and ready to take on your own challenges!Tune in, get inspired, and perhaps you'll find the courage to pilot your own journey into uncharted territories!WHAT YOU'LL DISCOVER IN THIS EPISODE:How school career days ignited this former Black Hawk helicopter pilot's speaking career (01:18)The game-changing moment when Elizabeth realised speaking could be a paid gig (03:38)The severance package that funded the early months of Elizabeth's speaking business (07:32)How Elizabeth landed a lunch with a speaker bureau rep (11:08)Why honing your message is the essential first step (14:51)How starting with just “one ripple” in marketing builds lasting impact (18:27)Why a website is essential for a speaker, plus tips for making it SEO-friendly and audience-focused (20:30)The importance of quality video to showcase your speaking and mitigate risks for event planners (27:33)Why your debut book could make or break your reputation — and boost your speaking career (28:35)Want to become a powerhouse speaker? It all starts with 100 gigs (30:11)Navigating imposter syndrome and reframing your mindset (34:22)Bringing the audience into your story and creating an experience that resonates (38:32)How one Tweet turned into a ripple effect and why all speakers have a role in building diverse stages (44:21)The power of referrals (49:24)Elizabeth's go-to strategy for leveraging LinkedIn testimonials (52:39)Rapid-fire questions with Elizabeth (54:10)If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective. WHERE TO FIND ELIZABETH MCCORMICKWebsite: https://yourinspirationalspeaker.com/ LinkedIn:

    52: The 3 Ps of Pitching — Win Clients With Impactful Messaging

    Play Episode Listen Later Nov 18, 2024 20:57


    Want to close more deals? Then you need to master The Pitch Triangle. In this rapid-fire episode, Jacqueline shares the secret formula behind every successful pitch. She delves into what makes a pitch not only compelling but also highly effective at closing deals. Tune in for a deep dive into how refining three key elements can elevate your pitch, streamline your sales process, and help you avoid common pitfalls that leave clients uncertain. If you're a speaker, entrepreneur, or business owner looking to win clients and make your message stick, this episode is a must-listen. Whether you're pitching to investors, clients, or conference organisers, mastering the 3 Ps can elevate your messaging, build credibility, and make your business a revenue-generating powerhouse.WHAT YOU'LL DISCOVER IN THIS EPISODE:Why pitching is a must-learn skill (00:30)Smitten with your idea? Learn how to pitch it so others fall in love with it too! (02:22)A simple yet powerful pitch strategy (03:17)Why you must narrow down to the one thing you're truly great at (07:09)Creating a compelling future for your clients (08:43)Moving clients from problem to promise (09:48)How missing one piece of the 3 Ps can lead to lost deals and confused clients (14:18)Business-to-business vs. business-to-consumer pitching (15:26)How the 3Ps can streamline your business and make sales more predictable (17:53)If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    51: Hold Tight — Our Journey Is Just Getting Started!

    Play Episode Listen Later Nov 11, 2024 13:17


    Have a question about speaking or business that you're eager to have answered? Click HERE to submit your query, and it might just be highlighted in an upcoming episode! If you thought we were delivering value before, wait until you see what's coming next. We're bringing in top experts, bigger conversations, and more tools to fuel your success!Celebrating an incredible milestone, Jacqueline reflects on the journey of The Speaker Driven Business Podcast hitting 50,000 downloads with a heart-centred, organic approach. With no grand launch, no marketing gimmicks, and sheer commitment to deliver value, she shares what it's taken to create a podcast that resonates so deeply with listeners. Now, with some intentional shifts in focus, Jacqueline is ready to take it to the next level. Together, we'll continue to build a community that thrives on meaningful insights and real value in the world of speaking.WHAT YOU'LL DISCOVER IN THIS EPISODE:A milestone moment for Speaker Driven Business podcast (00:12)Heart-led content wins every time (01:07)With 50 episodes and nearly 50,000 downloads, it's time to get intentional! (02:40)Why this podcast exists — it's all about giving value (03:44)Access to something bigger is what truly drives impact (05:26)The strategy pivot to enrich content for emerging speakers (06:58)An important action step for you (07:46)New format, more impact — get ready to shift! (08:38)An exclusive membership bonus (09:48)A grateful look forward toward delivering more meaningful content (10:43)If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    50: Transform Awkward Sales Calls Into Genuine Conversations — and Watch Your Business Soar!

    Play Episode Listen Later Oct 23, 2024 18:17


    Have a question about speaking or business that you're eager to have answered? Click HERE to submit your query, and it might just be highlighted in an upcoming episode! Still think sales calls are all about pushy tactics? Think again! Learn how to master genuine conversations that convert.In this episode, Jacqueline breaks down the often misunderstood art of sales calls, revealing why mastering contextual sales conversations is the secret to long-term success. Drawing on her rich experience in recruitment, consulting, and sales, Jacqueline shares her proven framework for turning every conversation into an opportunity — without ever feeling pushy or salesy. She explains why sales isn't just a follow-up to speaking engagements but the linchpin for scaling your speaking career, building relationships, and positioning yourself as a trusted expert. Jacqueline's practical insights and step-by-step approach will leave you ready to tackle your next sales call with confidence and ease.Remember, sales isn't about being pushy — it's all about being purposeful. By mastering contextual sales conversations, you'll turn your natural speaking skills into a powerful tool for building trust, creating value, and landing those high-ticket deals. WHAT YOU'LL DISCOVER IN THIS EPISODE:Why you can't close a deal without understanding your client's frame of mind (00:18)The power of contextual conversations (01:12)How a simple shift in conversation style led to exponential growth for a client (03:17)Why sales is the key to turning your speaking skills into a sustainable business (04:10)Contextual sales conversations as the foundational strategy for speakers (08:22)Adapting your questions based on client responses, rather than pushing predetermined solutions (10:44) The 5 phases of a contextual sales conversation framework (12:19)If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    49: Your Shortcut To More Gigs? The Backup Speaker Strategy!

    Play Episode Listen Later Oct 21, 2024 13:49


    Have a question about speaking or business that you're eager to have answered? Click HERE to submit your query, and it might just be highlighted in an upcoming episode! Want to be the go-to backup speaker in your city? Make it happen with this little-known strategy!In this episode, Jacqueline Brooker dives into a powerful strategy that could change your speaking career — the Backup Speaker Strategy. Often overlooked but undeniably effective, this approach allows emerging speakers to land gigs, build valuable relationships with event organisers, and accelerate their speaking careers, even if they miss submission deadlines. Keep in mind that this is more than just being a fallback — it's about positioning yourself as a reliable, proactive, and valuable speaker. It's a strategy that puts you in front of audiences you've been dreaming of and opens doors you didn't even know existed. Jacqueline shares real-life success stories and lays out actionable steps you can implement right away, so you can become the reliable, go-to speaker that events in your area count on when things go sideways. Ready to create your own opportunities?WHAT YOU'LL DISCOVER IN THIS EPISODE:Jacqueline's favourite strategy for emerging speakers: the Backup Speaker Strategy (00:05)What the Backup Speaker Strategy can do for you (01:09)How a last-minute call turned into a career-changing opportunity (02:00)Numbers don't lie — and this is your cue to step in! (04:16)How to position yourself as a go-to backup speaker (06:09)Tips on launching your Backup Speaker Strategy (09:11)Why being the backup is about creating opportunity where others see none (10:39)If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    48: The Single-Step Sale — Landing Big Deals Without Rushing the Close

    Play Episode Listen Later Oct 16, 2024 14:11


    Have a question about speaking or business that you're eager to have answered? Click HERE to submit your query, and it might just be highlighted in an upcoming episode! Closing deals doesn't happen overnight — it's all about the next yes. Let's dive into the art of the single-step sale!In this episode, we break down a powerful and often overlooked sales philosophy that could change the way you close deals. If you've been told that you need to close deals on the first call, we're here to tell you that's absolute nonsense. Real, expert-led sales — especially in speaking, coaching, or consulting — often involve multiple decision-makers and long processes. Enter the single-step sale, where each interaction is about advancing to the next small yes or no.If you've ever been ghosted after sending out proposals or felt like your sales pipeline is more of a graveyard, this episode is for you. Learn how to turn interest into action, take control of every conversation, and break down even the most complex sales process into simple, manageable steps.Remember, sales isn't about sprinting to the finish — it's about taking controlled, deliberate steps forward. With the single-step sale, you can keep your prospects engaged, stay in the driver's seat, and land those big deals without burning out. Get ready to sell smarter, not harder!WHAT YOU'LL DISCOVER IN THIS EPISODE:Why mastering sales is unavoidable and how it's not about rushing to close in a single call (00:06)The reality of complex sales processes when multiple decision-makers are involved (01:44)Is your pipeline a graveyard? How to avoid turning promising proposals into unmarked tombstones (03:57)How to use the right questions to guide, not derail, the conversation (05:46)The single-step strategy — It's all about getting incremental yeses (07:44)How to stay involved in the decision process after sending the proposal (don't just assume they'll buy!) (11:11)If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    47: Why You Have To Fall In Love With Sales

    Play Episode Listen Later Oct 14, 2024 21:34


    Have a question about speaking or business that you're eager to have answered? Click HERE to submit your query, and it might just be highlighted in an upcoming episode! The only thing standing between you and a sustainable speaking business? Mastering sales and negotiation.In this episode, Jacqueline Brooker delivers a straight-shooting masterclass on why speakers must fall in love with sales. It's really quite simple — sales is the oxygen of your speaking career. Jacqueline breaks down the mindset shifts needed to stop resisting sales and negotiation and reframe them as essential tools for creating impact. With insights from her $35 million sales experience and hard-hitting anecdotes from her early career, she shows how sales mastery goes hand-in-hand with making the difference you dream of as a speaker.Whether you're aiming for impact, building relationships, or scaling your business, selling and negotiating are the keys that unlock your success. Remember, sales isn't about pushing products or services — it's about solving problems, building connections, and creating opportunities for your message to thrive. WHAT YOU'LL DISCOVER IN THIS EPISODE:Why loving sales is non-negotiable for building a sustainable speaking business (00:09)Do you shy away from sales, thinking it's misaligned with your calling? (02:21)A personal story of how Jacqueline's unexpected pivot to sales changed her career (and her bank account) (04:07)Order-taking vs. selling and how this leads to inconsistent business (06:45)How reframing sales boosts your success rate dramatically — even without additional leads (08:44)Why the skill of negotiation is another non-negotiable for long-term success (09:47)How sales is about connection, not transaction (10:35)Why negotiation is a reflection of self-worth (12:12)The predictable rise and fall speakers face when they don't embrace the sales process (13:18)Reframing sales: It isn't sleazy — it's about solving problems and saying no to those who aren't a fit (14:33)Reframing negotiation: It's a collaborative process, not conflict (16:03)Common mistakes speakers make with sales and negotiation (17:25)If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

    46: 7 Speaker Sales Mistakes Killing Your Conversions

    Play Episode Listen Later Jul 22, 2024 20:16


    Struggling to convert speaking gigs into sales? Then you are probably guilty of making some of the most common, conversion killing mistakes. In this episode of the Speaker Driven Business, we're diving into the 7 most frequent speaker sales mistakes that can derail your success.

    45: The Game-Changing Impact of a Bold Statement of Claim

    Play Episode Listen Later Jul 15, 2024 16:38


    Want to know the secret behind unforgettable speeches? Hint — it's bold, it's powerful, and it's about to transform your talks! In this episode of the Speaker Driven Business, Jacqueline takes us through a game-changing concept that has been producing incredible results across her programs — the bold statement of claim.

    44: The Speaker's Guide to Monetizing Your Craft

    Play Episode Listen Later May 13, 2024 22:36


    Want to know how to turn your speaking prowess into a revenue-generating powerhouse? In this game-changing episode of Speaker Driven Business, Jacqueline spills the beans on the often-overlooked strategies to monetize your craft. Discover the five reasons people speak, the three phases of making money, and how you can make money from or through speaking.

    43: The Worthy Rival Mindset: Turning Envy into Your Secret Weapon

    Play Episode Listen Later May 8, 2024 14:11


    Unlock the secret to skyrocketing your speaking career by harnessing the power of your worthy rivals!

    42: Trauma Bonding or Authentic Connection? A Call for Responsible Storytelling

    Play Episode Listen Later May 6, 2024 19:00


    Jacqueline deep dives into the ethical dilemma of using raw, lived experience stories for charity fundraising events.

    41: 5 Ways to Grow Your Reputation and Dominate Paid Speaking

    Play Episode Listen Later May 1, 2024 19:45


    Want to accelerate your paid speaking success? It's not just about crafting a mind-blowing speech (though that matters too).

    40: From Free to Paid: The 11 Essentials for Paid Speaking Success

    Play Episode Listen Later Apr 29, 2024 20:51


    In this episode of Speaker Driven Business, Jacqueline reveals the 11 essential elements you need to have in place for your "Minimum Viable Launch" as a speaker. In this episode of Speaker Driven Business, Jacqueline addresses the common question of how to transition from speaking for free to getting paid as a speaker. She shares eye-opening examples of speakers who appear successful but aren't actually making much money from speaking.

    39: The Strategically Free Speaker: 3 Ways to Position Yourself for Paid Gigs

    Play Episode Listen Later Apr 15, 2024 14:28


    Would you like to earn more from speaking? After all, isn't this the end goal of practically every speaker? In this episode of Speaker Driven Business, Jacqueline addresses the common question of how to transition from speaking for free to getting paid as a speaker. She shares eye-opening examples of speakers who appear successful but aren't actually making much money from speaking. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    38: Five Hot Tips for Success as a Speaker

    Play Episode Listen Later Apr 11, 2024 18:20


    Are you facing tricky challenges in breaking through as a speaker? In this episode of the Speaker Driven Business, Jacqueline shares her five hot tips for success as a speaker. She begins by explaining the two core ways speakers can generate revenue: getting paid as a professional speaker or using speaking to drive sales into your product ecosystem or business. Regardless of your goal, Jacqueline's five tips are crucial. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    37: The Path to Professional Speaking Success: Beating the 5 Major Hurdles Holding You Back

    Play Episode Listen Later Apr 8, 2024 19:05


    Are there endless roadblocks keeping you from achieving your goals and dreams as a professional speaker? Then we invite you to stick around for our hottest tips on how to grasp the reins and be in full control of your speaking career. In this episode of Speaker Driven Business, Jacqueline Nagle begins by discussing the top 5 challenges that repeatedly come up among speakers based on conversations and masterclasses. Jacqueline offers insights and tips on how to overcome these stumbling blocks. She touches on the importance of starting with what you have and where you are. Jacqueline also emphasises the value of strong content, identifying your specific market's stages, and positioning yourself credibly through collateral and a digital footprint that communicate clearly your clients can trust their audience to you. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    36: The Secret to Flawless Presentations

    Play Episode Listen Later Mar 11, 2024 23:03


    Are you craving the ability to be able to deliver every speech flawlessly? Would you like to make that a predictable part of your speaking career? In this episode of Speaker Driven Business, Jacqueline emphasises the value of scripting your speeches to maximise effective delivery. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    35: Becoming a Memorable Speaker: It's All in the Engine Room

    Play Episode Listen Later Feb 12, 2024 21:54


    Are you constantly struggling to embed yourself into the memory of your audience? Are you wondering why speaking referrals come by so infrequently? If you nodded along to these questions, then you must stick around to find out exactly how you can repeatedly draft impactful speeches for your audiences. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    34: Want To Stand Out? Then Flip Your Thinking

    Play Episode Listen Later Feb 7, 2024 19:38


    Have you heard - or are you guilty of falling into - the Clever Trap? It's a phenomenon that strikes which shows up as cramming too much in! And that is a problem in more ways than you can imagine. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    33: It's More Than How You Make Them Feel: Speaking To Be Remembered

    Play Episode Listen Later Feb 6, 2024 13:34


    Do your audiences love hearing you speak but can't remember what you talked about? Learn how to move beyond just making people feel good to giving them something tangible they can use. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    32: Raising Women Up: "Don't Empower Me, Pay Me”

    Play Episode Listen Later Jan 31, 2024 10:31


    Did you know that on the very day — International Women's Day — meant to honour and empower women, many female speakers are asked to speak for free? In this episode, Jacqueline unpacks the essence and revolutionary origins of International Women's Day (IWD). To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    31: The Tough Love Pep Talk Every Aspiring Speaker Needs to Hear: Are You All In or All Out?

    Play Episode Listen Later Jan 29, 2024 12:53


    Are you an emerging speaker having difficulty finding the courage to raise your voice? Do you feel you are not given enough opportunities to share your craft? In this episode of Speaker Driven Business, Jacqueline confronts a common dilemma for aspiring speakers – claiming that speaking is a priority but not fully committing to it. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    30: Great Speakers are MADE, not Born: in Conversation with Carmine Gallo

    Play Episode Listen Later Jan 24, 2024 61:52


    What transforms an idea into a movement? How do speeches stir emotions that change hearts and minds? In this episode, Jacqueline has a powerful conversation with bestselling author and communication coach Carmine Gallo as he dives into his lifelong obsession with understanding what makes powerful and persuasive communication. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    29: Hook Hearts and Change Minds With Emotion Mapping

    Play Episode Listen Later Jan 22, 2024 11:50


    Are you yearning to create deeper, stronger emotional connections with your audiences because you know these can more effectively catalyse changes in their perspectives? In this episode, Jacqueline dives into the critical strategy of emotion mapping for impactful speaking. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    28: Influence Vs Influencer : The Impact of Social Media on Storytelling

    Play Episode Listen Later Jan 10, 2024 17:01


    In this episode of Speaker Driven Business, Jacqueline explores the difference between being an influencer and having true influence. We all know influencers as those who promote products on social media to drive purchases from their followers. Jacqueline defines influence as the ability to affect how someone develops, behaves, or thinks. Jacqueline advises nurturing both influencer and influence expertise. She encourages us to use influencer strategies to grow business while investing in enhancing skills of influence for the long term. Impactful storytelling takes centrestage in this endeavour. To build influence and become an impactful influencer Mastering stories that captivate hearts and minds is vital for getting and holding attention. This episode will compel you to value true influence alongside influencer strategies so we can effectively connect with people, shift perspectives, and change the world around us. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    27: Mastering Performance Skills: From Journalist to Transformational Speaker with Australian Broadcast Journalist Sophie Scott OAM

    Play Episode Listen Later Jan 8, 2024 45:27


    In this profound episode of The Speaker Driven Business, Jacqueline Nagle lets us in on an illuminating conversation with Sophie Scott, an accomplished Australian journalist who boldly transitioned into professional speaking and carved out remarkable success for herself. Sophie offers insights from delivering her first TEDx talk on recovering from burnout. She reveals a crucial realisation — that she needs to evolve from being a straightforward, instructive journalist to becoming an engaging, relatable speaker. Jacqueline and Sophie dive deeper into key learnings, including narrowing content to impactfully deliver what the audience can absorb, the discomfort of new challenges, letting messages land through strategic pausing, and grounding yourself physically when you're up on stage. Sophie also stresses embodying emotions so audiences feel moved rather than just informed. This enlightening and amusing episode lets us further unearth other gems — the significance of vocal variety, the concept of being in the Second Circle when presenting, and the value of discerning feedback. Peppered with vulnerable reflections and sprinkled with laughter, this episode will leave you feeling connected, motivated, and re-energized about the exhilarating craft of impactful speaking. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    26: Story Shaping 103: The Charisma Pattern

    Play Episode Listen Later Jan 3, 2024 16:46


    The charisma pattern is a revelation that goes beyond the conventional understanding of charisma. It's not about appearances and how people show up. Rather, it centres on language and the words we choose. In this transformative episode of the Speaker Driven Business, Jacqueline Nagle draws attention to the confusion that typically arises when conversations seem to go awry, emphasising that it's often because individuals are essentially speaking different languages. She then unveils the crux of the problem — representational systems and their roles in our varied ways of making sense of the world around us. Jacqueline then unravels the secrets of the charisma pattern — a revolutionary technique in the sphere of effective communication and making your messages universally heard and your audiences universally seen. Understanding and practising the charisma pattern is a game-changer for anyone seeking to master the art of impactful communication. Tune in to this episode to gain access to tools for crossing communication barriers and connecting with a broader audience. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    pattern shaping charisma jacqueline nagle
    25: Story Shaping 102: The Secrets of Story Activation

    Play Episode Listen Later Jan 1, 2024 17:58


    When speaking to an audience, it's crucial to always elicit a response, maintain engagement, avoid narrative disconnects, and cultivate trust and connection. In this episode of the Speaker Driven Business, Jacqueline Nagle explores the concept of story activation. She discusses its value in creating stimulating interactions, forging strong connections, and building credibility as a speaker. Jacqueline shares 12 critical tips for successfully activating your stories. Her key insights include staying true to the Blue Apple, creating space for your audience to lean into your story, and the importance of specificity as you avoid generalisations. She also highlights the value of truth and accuracy in storytelling so you can more effectively land your messages. If your aim is to activate a visceral, emotional response in your audience and foster trust and connection through authentic and engaging stories, this episode will equip you with the techniques you need. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    24: Story Shaping 101: The Structure of Story

    Play Episode Listen Later Dec 20, 2023 19:07


    Simply telling stories, no matter how interesting or exciting, will not always be enough to captivate your audience. You need to deliberately craft narratives that draw them in and allow them to connect with you on a deeper level. In this episode of the Speaker Driven Business, Jacqueline dives into the secrets of shaping compelling stories. She underscores the value of structuring stories — a critical skill that will help you evaluate your story's strength, create space for connection, and reinforce key messages. Jacqueline outlines five structures that will help you creatively shape your stories. She also shares examples of these structures through her own stories, as well as those of others she has come across. No story structure is inherently better than another — the key is to use these story frames to land your messages and create maximum impact. So, if you're eager to find out how you can move your audiences from being mere passive listeners to wanting to actively lean in, this episode is a must! To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    23: Your Business Stories: The 3 Stories to Share with Your Audiences

    Play Episode Listen Later Dec 18, 2023 14:15


    Creating messages which resonate with your audience is a skill that requires consideration, sincerity, and charisma. In this episode of the Speaker Driven Business podcast, Jacqueline explores the importance of crafting three core stories for your business: your Business Story of Origin, your North Star Story, and your Witnessed Stories. Identifying and curating these stories will allow you to connect more authentically with your audience and step into the full truth and power of your purpose. Your Business Story of Origin, in particular, will establish trust and get audiences buying into you by revealing the problem you solve, the promise you make, and the way in which you help solve that problem. Your North Star story serves as your compass, proclaiming the bold and audacious future you envision, a world in which your services may in fact be obsolete - because you've solved the core problem. Jacqueline suggests viewing these as legacy building stories that can outlive you and keep your mission going. The concept of the Witnessed Story, already discussed in a previous episode, is expanded on in this episode to bolster your business story telling ability. Eager to take your storytelling skills to new heights? Then tune in to this episode for more insights on how your business stories can make a strong and lasting impact on your audience. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    22: Crafting Compelling Stories Using the 5 Key Story Types

    Play Episode Listen Later Dec 13, 2023 17:35


    We all love a good story. However, some speakers rely on a short, recurring list of personal stories that fail to fully captivate audiences. In this episode of Speaker Driven Business, Jacqueline reveals the secret recipe that sets professional storytellers apart from the rest — strategic diversity in story forms. Jacqueline aims the spotlight on five fundamental story types that should be in every speaker's toolkit. If your speeches rely on the same old stories, this episode will definitely expand and enhance your storytelling repertoire. Join us for an in-depth discussion on the story types that separate amateur speakers from the pros. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

    21: It's Not All About You - Crafting Impactful Stories That Resonate

    Play Episode Listen Later Dec 11, 2023 10:13


    Even when drawing from personal lived experiences, compelling speakers must shape their stories to allow audiences to relate. Your stories shouldn't just be about your own truth — they must resonate with your audiences' truths as well. In this episode of Speaker Driven Business, Jacqueline Nagle stresses that with great power comes great responsibility. You have the power to share your stories in a way that effectively and impactfully gets your message across, but you also have to ensure your stories remain truthful. Additionally, if you are sharing traumatic stories, you must always remember to guide your audience back and out of the darkness. Just as importantly, we should only speak into something when we can share from a place of strength, power, and grace. As Jacqueline highlights, this allows audiences to feel safe with you even when your stories are heavy. Tune in as Jacqueline shares pivotal rules for crafting stories that resonate so you can punch through the barriers to move and inspire your audiences. To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.

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