Podcasts about boy smells

Today we have a diva among us: Quinnifer Aniston joins her mom at work! We detail our experience with another diva, Ms. Beyoncé Knowles-Carter, then share a product 150 of our listeners have been testing through Gloss Angeles Confidential: SickScience's jawline defining serum. We were skeptical, but the before and afters at the four week mark are incredible. There's more tariff news, including a retailer who has stopped shipping to the US for the time being. Then we share why we think the outrage over the Boy Smells rebrand is counterproductive when the ethos of the brand truly hasn't changed. Shop this episode Watch our episodes!CALL or TEXT US: 424-341-0426Instagram: @glossangelspod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

Pact Collective isn't the first company to try to solve the beauty industry's waste problem. But in four short years, it's already become the most successful.  “It feels like a really exciting time for the industry, but we've still got a lot of work to do,” Carly Snider, executive director of Pact Collective, told Glossy. “We [as an industry] are creating 120 billion units of beauty packaging globally and only a fraction of those are recycled or reused.”  This widely-shared statistic was one catalyst for Pact's launch in 2021 as a nonprofit industry collective founded by retailer Credo Beauty and clean cosmetics brand MOB Beauty.  Today, Pact has many pillars. First, it serves as a recycling alternative to city-run curbside bins and private recycling initiatives. The concept is simple: Educate consumers about their products' end-of-life while creating a data-driven, closed-loop system that reduces waste through in-store collection bins and consumer-friendly mail-back programs.  Pact has been embraced by the industry and actively has 3,300 collection bins across the U.S. and Canada in retailers like Sephora, Ulta Beauty, Credo Beauty, Nordstrom and many more. It also works with brands like L'Oréal USA, Fenty Beauty and Summer Fridays.  Growth across its packaging collection program has helped the company meet volume collection requirements for its biggest program of 2024: a closed-loop manufacturing initiative called New Matter. The initiative debuted in September with pumps made from recovered plastic. “I didn't imagine this level of growth so soon,” Snider said. “Right now we have 150 members across the entire supply chain [including] brands, retailers, packaging suppliers, media, you name it. … If you're working within this space, we want you to have a seat at the table. We want to have your voice heard, because it's an all-hands-on-deck situation.” In today's episode, Snider discusses Pact's growth, including its plans to get recycle bins into non-retail locations like colleges and libraries and exactly what happens to the empty packaging it collects. Snider also addresses how brands and retailers can lessen their environmental footprint and educate consumers on recycling nuances. But first in today's episode, Glossy senior reporter Emily Jensen joins host Lexy Lebsack to address the industry's top headlines. This includes backlash over buzzy fragrance brand Boy Smells' new rebrand; Sephora as a bright spot in LVMH's disappointing earnings; and Amorepacific's plans to reshore manufacturing to the U.S. amid mounting tariffs. 

T. Kyle and Brad discuss the threat of Spotify Wrapped 2024 incoming, T. Kyle entering his professor era, Robyn and Caroline Polachek appearing at Charli xcx's latest 'Brat Tour' stop, Christina Aguilera seeing 'Sunset Blvd,' High Fashion Editorial! featuring Kylie Minogue's Padambrella and Cole Escola's pink flamingo at the Macy's Thanksgiving Day Parade, Ariana Madix's pop star moment, Cosmo for Boy Smells, Luann de Lesseps for Polyester, Lindsay Lohan for Flaunt and the continued Lohanaissance, TikTok Talk featuring Kacey Musgraves getting snatched, Alice Elm now trending, Ladymisskay's rants, new music from Imogen Heap, Kesha, Heidi Montag, Cher and Belinda, and new Queen of Pop, Diane Keaton. Hosted on Acast. See acast.com/privacy for more information.

Selena took about 6 few weeks off to dive into another podcast that she's now hosting (Betches Brides--be sure to tune in), but today she is back to give you the hot candle conversation that you love, sweet candleheads! This week her guest is true blue candlehead Julia Olson! Julia shares dramatic stories of two major candle incidents, her love of Yankee Candle, macintosh, peppermint, the Real Housewives franchise, Kacey Musgraves, and much more! Follow Julia on Insta or TikTok at @jewelrules01 and be sure to watch her Day In New York-Regular Lady Edition series! ENJOY then subscribe, rate, and review! (music: bensound.com)

A hangtime discussing the BBC documentary about child labor in the Egyptian jasmine supply chain, scented lip balms are everywhere, normalizing not having takes on everything (in beauty coverage ), Binaurale's kooky fragrances, a poppers-themed (?) Boy  Smells candle, how a brand's signature scent is its strongest leverage, and how the fragrance You is the dangling carrot in the Glossier buyout rumors.  Find more info, episodes, and merch at Smellyalater.liveLeave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.Follow us on Instagram @smellyalater.mp3Leave a (nice) comment & (5-star) review wherever you stream, and if you feel so inclined, respond to our Spotify episode prompts please!

Selena took a brief hiatus from TWM, which she addresses at the top of the episode, but we are back!  This week, Selena chats with singer, songwriter, and candlehead Paisley Fields (@PaisleyJamesFields on Insta, @PaisleyFields on TikTok) about his candle journey, from Mall of America candlemaking with his show choir candle crew to Yankee Candle grab bags. They discuss their shared love of Tori Amos and long matches and Paisley shares the story behind his favorite exclamation, “CANDLES!??!??!!” Subscribe, rate, review, please! (Music: bensound.com)    

Magnolia Bakery's famous banana pudding, an indulgent mash-up of fresh bananas, vanilla wafers and vanilla pudding, is the reason that you continue to see long lines outside of the company's flagship shop in Manhattan, which opened in 1996. Although Magnolia wants to make the dessert more accessible, the New York-based company is limited by the capacity of its 10 U.S. retail locations and direct-to-consumer platform. To reach more customers, its leaders had to get creative. So they made cookies. In March, Magnolia introduced its Banana Pudding Cookies, a line of soft-baked cookies made with real butter, bananas and chocolate. Available in three flavors – Classic Vanilla with White Chocolate Chips, Chocolate Chunk, and Confetti with White Chocolate Chips – the cookies are individually wrapped and sold in packs of four for $7.99 a box. They are available in retailers across the U.S., including Costco, The Fresh Market and Harris Teeter. In this episode, Magnolia Bakery CEO Bobbie Lloyd and CMO Eddie Revis spoke about the company's decision to create a CPG brand and the patient and thoughtful approach behind its development. As part of the conversation, discussed why consistency and quality guides their stewardship of the company, why they eschew trendy concepts and Magnolia's collaborations with lifestyle brands. Show notes: 0:43: Interview: Bobbie Lloyd, CEO & Eddie Revis, CMO Magnolia Bakery – Taste Radio editor Ray Latif spoke with Lloyd and Revis at the 2023 Summer Fancy Food show, where they spoke about their variety of interactions with attendees, the evolution of Magnolia Bakery over its 27 years in business and how the development of a CPG brand elicited a rebrand. They also explained why Magnolia doesn't self-manufacture its cookies, the reason it uses artificial flavors and how the products' target consumer  informs its retail strategy. Later, Revis explained how the company aligns demand planning and marketing resources, why “the most important thing is to deliver on the experience that the consumer wants to have,” Magnolia's partnerships with Monos, Boy Smells, Tula Skincare and Kate Spade and the navigating consumer perception of the company as small while continuing to grow. Brands in this episode: Magnolia Bakery, Chobani

It started as a side-hustle, pouring wax for candles at his dining-room table in the evenings. But what Matthew Herman began selling was soon attracting the attention of major fragrance houses…and customers around the world. In building his brand, Herman burned through his savings in 18 months…and that was before the pandemic hit. But during it, direct-to-consumer sales took off. But so much interest all of a sudden almost broke the business. Host Christine Lagorio-Chafkin spoke with Matthew about his innovative approach to branding, naming candles, and designing concepts that embrace complex dualities–and add up to a brand that's helping to blur the gender binary in retail.

Why do some scented candles fill a room and others fall flat? What makes amber scents so warm and resinous? How do perfumers remember what different molecules and extracts smell like? Givaudan perfumer Dana Schmitt answers those questions and many more in this interview for all the fragrance nerds out there. She also talks about how her background in chemistry made her a better perfumer, what it's like to create fragrances for companies like Otherland and Boy Smells; and the latest trends in home and fine fragrance.Products mentioned in this episode: shopmy.us/collections/143198 Episode recap with links: fatmascara.com/blogSponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandSocial media: @fatmascara, @jessicamatlin, @jenn_editSubmit a "Raise A Wand" product recommendation and be featured on the show: email info@fatmascara.com or leave a voicemail at 646-481-8182 Become a member at https://plus.acast.com/s/fatmascara. Hosted on Acast. See acast.com/privacy for more information.

One idea has ruled the fragrance industry for generations: women wear florals and men wear musks. When Matthew and his co-founder, David Kien, began making candles out of their kitchen, they took a different stance. They named the brand Boy Smells and packaged products in a pink box, giving rise to what they call “genderful” expression. It's an invitation to embrace the gender spectrum and tap into your fullest power by calling on both the feminine and the masculine.In this episode, Matthew sits down with Marianne Mychaskiw, who runs communications at Scentbird. He explores the history of gender-based marketing, collaborations with Grace Jones and Kacey Musgraves, and why Boy Smells is a love letter to his younger self.Highlights:Matthew's relationship with scent growing upEmbracing the fullness of your identity: “genderful” vs. genderlessCalling on both the masculine and feminineWorking for great fashion designers in London and New YorkTreating Boy Smells like a fashion vs. fragrance brandStarting Boy Smells with David Kien from their LA kitchenWhy they called it Boy Smells and packaged products in a pink boxThe brand as a love letter to Matthew's previous selfScent Spotlight: Cowboy Kush, Violet Ends, Grace, Slow Burn, & Hinoki FantômeHow the collaboration with Kacey Musgraves started in the DMsWhy Grace Jones is the original gender disruptorScent Connection, Beyond-the-Binary EditionWhat a David Bowie scent might smell likeAlexander McQueen's influenceA brief history of gender-based marketingWhat Matthew would say to his 13-year-old selfFeatured Fragrances:Cowboy Kush by Boy SmellsViolet Ends by Boy Smells‍Featured Candles:Grace by Boy Smells‍Slow Burn by Boy Smells‍Hinoki Fantôme by Boy SmellsSoak in all of our audio and video content at https://podcast.scentbird.com.

Matthew Herman is the co-founder of Boy Smells, a candle and fragrance brand celebrated for its distinct, ‘genderful' scents and aesthetic that have gained cult status.Stay tuned as we discuss just how Boy Smells has made loving your identity a beauty ritual of its own, where Matthew's love for beauty began and the brand's recent launch into Sephora!If you enjoyed this episode, please make sure you like, subscribe and share with anyone you know who will love it too!Founded Beauty is available on all podcast platforms and we release new episodes every Monday and Thursday so be sure to follow the podcast to be notified. We really appreciate every single listen, share, and review. It goes such a long way and helps us reach new listeners. Follow Akash & Matthew:Akash Mehta: @mehta_aFable & Mane: @fableandmanewww.fableandmane.comMatthew Herman: @matthew_r_hermanBoy Smells: @boy__smellswww.boysmells.comFollow us on Instagram @founded.beauty and TikTok @foundedbeauty. For more information about Founded Beauty, please visit www.foundedbeauty.com #foundedbeauty Hosted on Acast. See acast.com/privacy for more information.

When co-founders and partners Matthew Herman and David Kien started developing Boy Smells, they weren't exactly sure they had a brand. In fact, Herman said the process of making candles in their living room in 2016 was a side hustle. Both Herman and Kien were working in fashion at the time; Herman was a designer at Nasty Gal and Kien worked in production at The Elder Statesman. "We didn't have a ton of high aspirations for the brand when we first started it because we really wanted it to be a recreational little side hustle. It was in years two and three that we really started to get serious. We left our jobs. We were running the entire business out of the living room, then it was the living room and kitchen, and then the living room, kitchen and sunroom. All of a sudden, there was inventory in the hallways," said Herman on the latest episode of the Glossy Beauty Podcast. While "genderful" Boy Smells launched at Sephora this month, it first launched into retail via independent stores like Boy George in Austin and now closed Barneys New York, positioning the line as for a fashion savvy person but sold at a more accessible price. Equally thoughtful is the brand's perspective on collaborations. After the runway success of Boy Smells' Slowburn candle with singer-songwriter Kacey Musgraves, it would have been easy for the team to take a rinse and repeat mentality to other partnerships. But Herman said whoever Boy Smells works with has to represent what Boy Smells is all about, which led the brand to its latest work with Grace Jones. In essence, Hermand said, "[We asked ourselves], 'If we could choose one person that represents our genderful values and who we are as a brand, who would we want to work with?' And we went after that person, who is not the person that the digital people who want to inform every decision about ... audience reach or whatever [would choose]. We went after the person that we really felt represented our brand values," said Herman.

It's time to chat about all the stuff we're obsessed with lately, most of which has been included in our Monday newsletter—do you get that thing??   Keep an eye on Fat Ham, a play we think will definitely have a second life, ideally on Broadway.    We both got a lot out of Burn Rate by Bonobos founder Andy Dunn, which tells the story of founding, running, and ultimately selling his company all while grappling with severe bipolar disorder. For another excellent memoir about bipolar disorder, read Kay Redfield Jamison's An Unquiet Mind.    Huge endorsement of the walnut larb at Good Night in Woodstock New York. The closest recipe comp we have surfaced is the one from walnuts.org.    For a perfect after-dinner candle, it's all about Big Night's Dinner Party one. See also: Epicurious's story about dinner-party-appropriate scents, No.10 Aboukir by Maison Louis Marie, and Park Life by Boy Smells.   Want to make sorbet at home? Everyday Food from Martha has a vid withThomas Joseph that involves floating an egg to achieve the ideal sugar content and texture.   Cam's forest camp introduced us to the amazing Muddy Buddy, we're getting more our of our walks listening to Marcos Trinidad's Human/Nature podcast, and we're on top of hyper-local news thanks to Patch.com.   Grow your business with Shopify. Try a free 14-day trial with our link. Drink something different with De Soi and get 15% off when you use the code ATHINGORTWO. Slip on some Bombas and take 20% off your first purchase when you use our link. Right now, our listeners can get 15% off your first purchase of $50 or more! Go to LUSBrands.com promo code ATHINGORTWO YAY.   Produced by Dear Media

When Matthew Herman quit his job in L.A.'s fashion industry to work full time on his brand, Boy Smells, he'd been pouring wax and formulating fragrances for candles in the evenings in his kitchen for more than a year. Since growing his brand into retail and direct-to-consumer sales, he's maintained his creative vision–and still is the brand's creative director. He explains to host Christine Lagorio-Chafkin how his creative mind works, including plotting out mood boards for new fragrances, and naming the company's candles–which is one of the most fun parts of his job.

It started as a side-hustle, pouring wax for candles at his dining-room table in the evenings. But what Matthew Herman began selling was soon attracting the attention of major fragrance houses…and customers around the world. In building his brand, Herman burned through his savings in 18 months…and that was before the pandemic hit. But during it, direct-to-consumer sales took off. But so much interest all of a sudden almost broke the business. Host Christine Lagorio-Chafkin spoke with Matthew about his innovative approach to branding, naming candles, and designing concepts that embrace complex dualities–and add up to a brand that's helping to blur the gender binary in retail.

Boy Smells Founder Matthew Herman is in the Perfume Room today! A personal fave candle and fragrance line of mine, Boy Smells is an accessible, inclusive, cheeky, post-binary personal care brand that elevates your intimate world. What began as a messy kitchen experiment has become is an award-winning, global brand with beautifully complex scents developed by master perfumers. Matthew is a delight and is chockfull of fun stories including the time he drank Negronis with Kacey Musgraves in the Robertet offices. And if you're not in the know, Genderless ≠ Genderful™, and in today's episode, you'll learn exactly what each means, and why they are different. FRAGS MENTIONED: Marissa Zappas, Boy Smells Hinoki Fantome, Byredo: Tulipe, No Man's Land; Helmut Lang EDP, Nasomatto Baraonda, Maison D'Etto Noisette, Bastide Aix en Provence Neroli Lumiere, Sana Jardin Berber Blonde, Boy Smells: Hinoki Fantôme, Rose Load, Violet Ends; Polo Green, Caswell-Massey Greenbriar, Gap: Rain, Grass; The Body Shop Mango Body Butter, Versace Baby Blue Jean, Jill Sander Cologne, Issey Miyake, Tom Ford Tuscan Leather, Le Labo Santal 33, Boy Smells: Suede Pony, Violet Ends, Tantrum FOLLOW/SHOP: www.boysmells.com @boy__smells SHOP MY DISCOVERY SET: twistedlily.com/products/twisted-talent-x-emma-vernon 10% off at luckyscent.com with code 'pf10'

We tell the story of Zaya Wade on Easter and all the joy and support she had. Isaiah Rashad settled his sex tape comments at Coachella. And the fight for kink to be banned at Pride has begun again. Racism and microaggressions within the LGBTQ+ community, and do you like to pick up the phone, text or none of the above?Shoutouts:Shana:   Janelle Monae's new book The Memory Librarian (and other stories of dirty computer) Buy The Memory Librarian wherever you get your books, and follow @janellemonae  Kris:  Boy Smells - sensuous, accessible, and bright- boy smells products elevate your intimate world. Packaged in pink and conceived beyond the gender binary, our full bodied fragrances and intimate apparel make loving your identity a daily ritual. Follow @boy__smells on IG Bad Queers is co-hosted by:Shana Sumers: @shanahasagramKris Chesson: @kris.chessLet's keep in touch:Email us for advice at badqueers@theherapp.com or DM on InstagramFollow us @badqueerspod on Twitter, Facebook, Instagram & Tik TokLove our soundtrack? Check out Siena Liggins: @sienaligginsShoutout to our sponsor HER App

The world often wants to put people into boxes, to sift everyone into categories. It just seems easier sometimes: rich or poor. Successful or not. Worth listening to or worth tuning out. Right or wrong. Male or female. But there are people who are pushing back on those categories – people who believe that life can be richer without harshly-drawn lines. Matthew Herman of Boy Smells — a rapidly-expanding queer-owned personal fragrance and product brand — is trying to change that. “For us, it's just about showing up… whatever way you want to show up, it's right,” Herman said. “And you can show up differently every single day, because you are whoever you want to be. And that's great.” Herman cut their teeth in the fashion world, working for innovative brands like NastyGal. When they talked about the issue of binary luxury with friend and business partner David Kien, they discovered a hole in the industry: a place where comfort was non-binary. “We had been talking as individuals — or even men — who weren't shopping at Levi's or these kinds of  more rugged, stereotypically-masculine stores,” Herman said. “We thought, ‘It'd be great to have this store with home stuff, but fashion and all sort of other things.'  And then we were [said], ‘Well, let's start with one thing. Let's just think about like candles.'”The result was Boy Smells, a brand focused on identity, specifically its concept of genderfulness. This idea implores a new kind of consumer — namely the 18-25 set — to harness their power across the gender spectrum and oppose traditional marketing nomenclature like “genderless” or “gender-neutral.” On this episode, Matthe explains what it all means, how he worked to create this concept from his own kitchen, and what it took to ship and scale during a pandemic. Main Takeaways:Follow the Curiosity: Sometimes, the path to success isn't as linear as we'd like. It has winding detours and setbacks. But if you find something you're passionate about – something that makes you excited and curious — you can find yourself at the threshold of opportunities you never would have seen had you played it safe.Roll Up Your Sleeves: As we all know very well by now… the world can change in an instant. You might not think you'll be in charge of certain aspects of a business, but be ready to jump in when you're needed. Helming an endeavor means being ready to handle things that you never thought you'd be handling, and mastering skills you never thought you'd have to learn.Don't be the smartest person in the room: Great leadership is the leadership that has wise counsel and takes into consideration the thoughts of others. Bring people in. Ask questions. Take advice – your business will be better for it.---This season of the Journey is produced by Mission.org and brought to you by UPS. To learn how UPS can help your small business, go to UPS.com/pivot.

Matthew Herman talks with Jess about what inspired him and co-founder David Kien to create Boy Smells, a buzzy brand that makes "genderful" candles, perfumes, and underwear. Matthew, a former fashion designer for brands like Proenza Schouler and Nasty Gal, shares the story of his fragrance company's mega-rise during the pandemic, tells us about the time collaborator Kacey Musgraves popped up in his DMs, and explains why beauty is embracing gender inclusivity better than the fashion industry.Episode recap and sponsor promo codes: fatmascara.com/blogShop the products mentioned on this episode: shopmyshelf.us/collections/35177Private Facebook Group: Fat Mascara Raising a WandSocial media: @fatmascara, @jessicamatlin, @jenn_editSubmit a "Raise A Wand" product recommendation and be featured on the show: email info@fatmascara.com or leave a voicemail at 646-481-8182 See acast.com/privacy for privacy and opt-out information. Become a member at https://plus.acast.com/s/fatmascara.

The President of The Fragrance Foundation, Linda Levy, is in the Perfume Room today! A beauty industry veteran and champion of change, Linda makes my list of top 10 fave people ever — and I'm in good company to feel this way; Frederic Malle has described Linda as the Lady…as in Portrait of a Lady. Yes, that one. We discuss all things Fragrance Foundation — who gets to be a member, its mission, what's changing, the coveted awards, and so much more. Linda doesn't shy away from her feelings on outdated industry practices and her vision for a more inclusive fragrant future. Also, have you ever wondered what the difference is between ‘niche' v ‘indie' or ‘luxury' v. ‘prestige?' Today you'll find out. Plus I share a very exciting announcement!! FRAGS MENTIONED: Narciso Rodriguez Narciso Poudree, Penhaligon's Revenge of Lady Blanche, Givenchy Copper Rouge 501, Cartier Rose, Givenchy L'Interdit Rouge, Bulgari Allegra Riva Solare, Frederic Malle Portrait of a Lady, Diptyque Orpheon, Shalini Vanille Reve, Le Labo Bergamote 22, Creed Floralie, Atelier Iris Rebelle, Scent of Woods Plum of Cognac, Juliette Has a Gun Not A Perfume, The Phluid Project, Dior Miss Dior, Ralph Club, Dolly Parton Dolly, Jean Nate, Lilac Vegetal, Chanel Cristalle, Robert Piguet Fracas, Bulgari Au Thé Blanc, Otherland, Boy Smells, Mizensir, DS & Durga, Nest, Jo Malone The Townhouse, Amen Candles, Harlem Candle Co., Keys Soulcare, Yardley, Bonne Belle WEBSITE: fragrance.org FOLLOW TFF: @fragrancefoundation @linda_g_levy JOIN THE SMELL CLUB: https://tinyurl.com/2p8cmw6y LET'S FIND YOUR NEXT SCENT! https://shoplist.us/emmavernon/consults

Today, commercials always have a target audience in mind. They're thinking about who they have the best chance of selling their product to. Which is a common marketing tactic, but it's rooted in gender ideologies. Tutus are for little girls, monster trucks are for boys, makeup is for women, you get the idea. Today, we've made a lot of gender progress. LEGOs has released lines of toys using only primary colors to prove that anyone can buy their products. Nerf even makes their own line of toy guns advertised just for girls. But it's a bit lopsided. Why are so few products deemed as feminine being marketed for men? Today, we're joined by Dr. Megan Mass who breaks down how commercials came to be driven by societal norms and heteronormativity. We're also joined by Boy Smells co-founder Matthew Herman, who's candle business celebrates those who challenge the gender binary. Be sure to check out Boy Smells' holiday collection of candles as well as their brand new fine fragrances line and their recently restocked collaboration with Kacey Musgraves. And follow them on IG! Your host is Levi Chambers, co-founder of Gayety. Follow the show and keep up with the conversation @Pride. Want more great shows from Straw Hut Media? Check out or website at strawhutmedia.com. Your producers are Levi Chambers, Maggie Boles, Ryan Tillotson and Edited by Silvana Alcala Have an interesting LGBTQ+ story to share? We might feature U! Email us at lgbtq@strawhutmedia.com. *This podcast is not affiliated with Pride Media. Sponsored by: Let's Get Checked Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, commercials always have a target audience in mind. They're thinking about who they have the best chance of selling their product to. Which is a common marketing tactic, but it's rooted in gender ideologies. Tutus are for little girls, monster trucks are for boys, makeup is for women, you get the idea. Today, we've made a lot of gender progress. LEGOs has released lines of toys using only primary colors to prove that anyone can buy their products. Nerf even makes their own line of toy guns advertised just for girls. But it's a bit lopsided. Why are so few products deemed as feminine being marketed for men? Today, we're joined by Dr. Megan Mass who breaks down how commercials came to be driven by societal norms and heteronormativity. We're also joined by Boy Smells co-founder Matthew Herman, who's candle business celebrates those who challenge the gender binary. Be sure to check out Boy Smells' holiday collection of candles as well as their brand new fine fragrances line and their recently restocked collaboration with Kacey Musgraves. And follow them on IG! Your host is Levi Chambers, co-founder of Gayety. Follow the show and keep up with the conversation @Pride. Want more great shows from Straw Hut Media? Check out or website at strawhutmedia.com. Your producers are Levi Chambers, Maggie Boles, Ryan Tillotson and Edited by Silvana Alcala Have an interesting LGBTQ+ story to share? We might feature U! Email us at lgbtq@strawhutmedia.com. *This podcast is not affiliated with Pride Media. Sponsored by: Let's Get Checked Learn more about your ad choices. Visit megaphone.fm/adchoices

How far can your dreams take you? Truth be told, dreaming without the act of doing doesn't work as one would expect. However, mixing the two can definitely make the difference between achieving your dreams and being left on the bench. Our guest today, Andy Torres is what people would call a go-getter. The precise embodiment of perseverance and resilience. Andy is the founder of StyleScrapbook - a curated fashion blog focused on presenting fashion in a relatable, inspiring, and affordable way. Her resume includes working as a host for Cosmopolitan TV and E! Entertainment Television series “ELLE Mexico Diseña”. She has also collaborated with several brands including Dior, Louis Vuitton, Burberry, Levi's, Nike, Reebok, to name a few. But 14 years ago the landscape was completely different. Andy started her blog out of finding herself unemployed, with big aspirations yet with very few people that believed in her potential. Despite the roadblocks, she managed to keep her lively spirit alive and become one of the most successful fashion bloggers worldwide. “I am so much more than just a content creation machine”. - Andy Torres In today's episode, Andy tells it all! From where she grew up and what motivated her to work in fashion, to the dark moments she has been through in the industry. This is a very authentic conversation where Neri and Andy speak some oftentimes untold truths about what it means to be a fashion entrepreneur and influencer. They also delve into Andy's take on the future of fashion, social media, and what it means to be an influencer. If you're looking for a purposeful approach to fashion, tips on building a loyal audience, and inspirational advice, this episode is for you! Thank you for tuning in! If you haven't listened to episode 11 where Neri interviews Matthew Herman, founder of gender-neutral brand Boy Smells, then go back and check it out! Also, don't forget to check out our 3 in 3 episodes released every week after our interviews where Neri shares her knowledge and expertise! In this episode, we cover: -How Style Scrapbook started. -Where Andy's passion for styling and fashion came from. -Challenges, rejections, and roadblocks Andy faced in the early days. -The influence of blogging in the fashion industry. -Advice to business owners who want to grow an audience. -How Andy helps brands and what working with them looks like. Resources and links mentioned during this episode: -Check out Andy's website at www.stylescrapbook.com and connect with her via Instagram @stylescrapbook. -Neri is a published author! Read her book, Fashion Entrepreneurship: The Creation of the Global Fashion Business here! Connect with Neri: -Follow Neri on Instagram @nerikarraworld and @modametiers. -Visit www.modametiers.com and check out our services, resources, and previous work. -Enjoying what you hear? Follow and leave a review HERE.

When we're young we're taught the distinction between what is made for boys and what for girls. So much so that when we grow up we commonly associate pink with femininity and blue with masculinity. But what if we told you not everyone feels represented with these interpretations? Today we welcome Matthew Herman, the co-founder of Boy Smells - a brand that isn't intended for one gender but that rather embraces the masculine and feminine flow, and everything in between. Graduated from Central Saint Martins art school in London, UK, Matthew has worked with multiple fashion brands in both Europe and the U.S. including Zac Posen and fast fashion company, Nasty Gal. Today's conversation is affable and inspiring, to say the least. Matthew has undoubtedly managed to build a successful business while celebrating identity beyond limited constructs. Not only does he see beauty through a very innovative and inclusive lens, but he knows the importance of living by what the brand stands for as a factor of its success. Throughout the conversation, you'll hear our guest talk about his previous experience in the fashion industry, fun anecdotes about the company's early days, the DNA process of the brand, what a typical day looks like for him as a beauty business owner, and much more. This enriching episode is filled with great tips and perspectives for those in the journey of beauty and fashion entrepreneurship. We hope you enjoy it as much as we did! Thank you for tuning in! If you haven't listened to episode 10 where Neri and beauty entrepreneur Noelly Michoux chat about beauty, diversity, and innovation, then go back and check it out! Also, don't forget to check out our 3 in 3 episodes released every week after our interviews where Neri shares her knowledge and expertise! In this episode, we cover: -How the idea of Boy Smells came to be. -What the term Genderful means. -How Matthew and his partner overcame challenges early on. -Escalating and building a team. -What the comfort economy is. -Living and breathing your brand as the foundation of your business. -Similarities and differences between beauty and fashion. Resources and links mentioned during this episode: -Check out Boy Smells at www.boysmells.com and follow them on Instagram @boy__smells. -Book: #Girlboss by Sophia Amoruso. Connect with Neri: -Follow Neri on Instagram @nerikarraworld and @modametiers. -Visit modametiers.com and check out our services, resources, and previous work. -Enjoying what you hear? Follow and leave a review HERE.

There are about a million different inspirational quotes about being your authentic self and how to bring authenticity to everything you do — including your business. Matthew Herman and his company, Boy Smells, brings those cliches to life in real and very cliche ways. Boy Smells produces candles, fragrances, and more that defy the traditional gendered lines that have been drawn for decades in favor of creating a genderful experience that allows all customers to bring a mix of masculinity and femininity to their lives as they see fit. On this episode of Up Next in Commerce, Matthew and I talked about what that looks like in practice, and we dove into how and why Boy Smells has pivoted from focusing on wholesale, to DTC and now to retail and partnerships. Main Takeaways:Finding Functional Experts: Adding headcount is one of the most stressful parts of scaling. To make things easier, the focus should be on finding and bringing in functional experts. You will save time and money bringing in a better candidate who might cost more but can get to work quickly rather than bringing in a novice and trying to train them to work in your system.A Pyramid of Products: Creating products that can stand the test of time is important. But having one evergreen product won't sustain a business. You have to strive to have a three-tiered pyramid mix of products, which starts with a base of core products, followed by seasonal products, and topped with special, one-of-a-kind, buzzy products that can drive sales and engagement.Don't Jump In: You hear all the time that when you have an idea, you should jump in and do it. In reality, you're often much better served by gaining experience at already-established companies so that you can learn from their successes and failures and bring that knowledge to your own venture.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---For a full transcript of this interview, click here.

Rituals transform how we live, work, and create, but closer to home, they can do something much greater: encourage self-love. For conscious creators like Matthew Herman, this idea is especially prevalent—enter Boy Smells. Co-founded in late 2015 with his partner David Kien, Matthew and the team have worked diligently to create a gender-inclusive lifestyle brand that, in their words, encourages people to “make loving your identity a daily ritual.” With products ranging from candles to fragrances to intimates, Boy Smells aptly puts the personal back in personal care routine.  While much of Boy Smells' journey is reminiscent of Matthew's personal experiences, the brand has embraced its community every step of the way. In this interview, Matthew shared more about his journey from fashion to fragrance, the ins and outs of building a genderful brand, and what he's learned about slowing down—and living an abundant life.  This episode also opens with a story by Julianne Fraser. A transcript of this episode is also available on our website: https://www.slowstoriespodcast.com/community/slow-stories-podcast-show-notes-matthew-herman-boy-smells.

On this episode, Indie chats with Matthew Herman, one of the masterminds behind Boy Smells - a brand that sells highly spirited scented candles, fine fragrances and intimate wear for the genderful.  Gender neutrality has long been a norm in the fashion world. However, GENDERFUL self-care is now what seems to be taking precedence. Is this due to fashion being influenced by social issues, or is it because brands now realize that the disparity has lately become fuzzy? In this candid interview with Indie, Matt shares his backstory, how he found himself drawn to entrepreneurship and growth strategies for brands that represent a subculture. Calling out worn-out definitions of masculinity, Matt talks about co-creating a gender “full” future with his audience and using his brand to disrupt stereotypes of what it means to be a man today.Links: Boy Smells Website: https://boysmells.com/Boy Smells Instagram: @boy__smells

Boy Smells is a ‘genderful' brand that produces scented candles, intimate apparel and fine fragrances. In this episode of Ninetwentynine, Boy Smells' creator and co-founder Matthew Herman tells Eshaan about the importance of building your brand around authentic values, and explains how his personal identity informs the company's success.Ninetwentynine is a Fiverr.com podcast. See acast.com/privacy for privacy and opt-out information.

Daryn attends RHONY Leah McSweeney’s premiere party and gives us a recap then we sit down with Matthew Herman, co-founder of the Los Angeles brand Boy Smells and chat about gender, what Texas is really like and how to make a killer scent.

today we sit down with matthew herman, co-founder of los angeles-based candle (and beyond) brand, boy smells. founded in 2016, boy smells is an affordably-priced, luxury quality candle company that elevates all things intimate. hand pouring each candle into with clean ingredients and a signature scent, the brand also blends its simplicity & style into their own apparel. since the start, boy smells has built out a cult-like following, and blown up in the industry. they embrace a mix of masculinity and femininity in a way that doesn't target a single gender, and sits on the shelves at more than 300 retail locations. we sit down with matthew to talk the mission behind the brand, the ins and outs of the industry, and delivering an original, authentic experience that their customers can't get enough of. we're happy to have you guys tuning in with us, sit back and enjoy the show!