Podcast appearances and mentions of brian underwood

Play Episode Listen Later Aug 14, 2021 52:59

Ray Trimble and Brian Underwood of Mullin, Inc. (918-258-6636), and Skip LaBass, LaBass Protection (918-955-1381). The guys talk about how you can continue to protect your family with air scrubber technology and Skip talks security cameras.

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7.24.21 HOUSE TALK-WEALTH MANAGEMENT, BIG EQUIPMENT AUCTION TODAY, EVERYTHING ON BACKORDER

Direct Approach with Wayne Moorehead

Play Episode Listen Later Jul 24, 2021 51:40

Ray Trimble from Mullin Plumbing talks about wealth management with Paul Hood CPA, Jim Evans bids House Talk farewell and is having a HUGE auction today (5901 W 820 Rd, Fort Gibson, OK 74434), Brian Underwood explains why everything is hard to come by and on backorder. Tips, tricks, and everything you need to know to keep your house in tip-top shape from the experts at Mullin Plumbing and their special guests each Saturday morning at 7 on Talk Radio 1170

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Brian Underwood | Co-Founder & CEO, Prüvit

Play Episode Listen Later Jul 22, 2021 59:31

In this episode of Direct Approach, Wayne is joined by Brian Underwood, Co-Founder and CEO of Prüvit. Brian is a successful entrepreneur, thought leader, international speaker and philanthropist. He's also the host of the top-rated business podcast, Be You with BU. Wayne and Brian share their thoughts on how community-based marketing creates an emotional connection between you and your customers. And don't miss Brian's key tips on how to organically become a direct selling category frontrunner.

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How to Cast Your Vision Throughout Your Business - Brian Underwood - CFR #532

ClickFunnels Radio

Play Episode Listen Later Apr 8, 2021 28:09

Brian Underwood has developed a wealth of experience as an entrepreneur with a passion for pursuing and inspiring better on a global scale. With a profound ability to cultivate community and provoke action through his articulate visionary skill set, Brian has a unique ability to provide strategic guidance. Today, Brian is pioneering a conversation about true human optimization, pursuit of enhanced performance and improved quality of life as the CEO of Prüvit. Primarily focused on evidence-based products that help optimize your human potential, Prüvit is proud to be the worldwide leader in ketone technology. Brian and Dave review different ways Brian and his team has grown and while doing so have been able to cast a vision. They dive into what leadership is today. Be sure to check out pruvitnow.com Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

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#975 - Rain Facts & The Royal Family Fallout

The Daily Talk Show

Play Episode Listen Later Mar 9, 2021 38:25

We hear Josh's interesting facts about rain, chat about Oprah's interview with Meghan & Harry, and other documentaries we've watched recently! On today's episode of The Daily Talk Show, we discuss: Chewy TuesdayRain facts with Josh JanssenOprah's Interview with Meghan & HarryWoody Allen DocumentaryThe Winnebago ManTommy's Long Weekend in Fitzroy GardensDocumentary recommendationsWatch and listen to this episode of The Daily Talk Show Email us: hi@thedailytalkshow.comSend us mail: PO BOX 400, Abbotsford VIC 3067The Daily Talk Show is an Australian talk show and daily podcast by Tommy Jackett and Josh Janssen. Tommy and Josh chat about life, creativity, business, and relationships — big questions and banter. Regularly visited by guests and gronks! If you watch the show or listen to the podcast, you're part of the Gronk Squad.This podcast is produced by BIG MEDIA COMPANY. Learn how to podcast or let us help you with your branded podcast production. Visit our podcast agency, Making Podcasts.Advertise on the Podcast

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019: Brian Underwood, Surviving the Mass Shooting at the Route 91 Music Festival in Las Vegas.

The Fire You Carry

Play Episode Listen Later Jan 4, 2021 78:34

Brian was at the Route 91 Harvest Music Festival with his wife on the night that a gunman opened fire on the crowd, killing 60 people and wounding hundreds of others. Brian was shot that night and in this episode we walk through that experience and delve into what life was like afterward for he and his family. Big thank you to Facedown Records and My Epic for the use of their song "Hail" for our intro/outro!

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2021 Vision w/ Brian Underwood

Play Episode Listen Later Dec 16, 2020 20:03

When we visualize what is possible our subconscious mind doesn't know the difference. The minute you start moving toward your goals, the universe starts working for us. Join Brian Underwood in today's episode to learn MØRE about how belief is the number one variable in creating a vision for 2021 for your business and for yourself! As you are setting your goals and resolutions for 2021, remind yourself to give yourself time to grow those goals. Belief is a muscle you have to practice! Building on your three pillars: belief in our company, belief in our industry, and belief in yourself, allows you to build a solid foundation, where you can then go out and share this conversation!

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Depth of Leadership w/ Brian Underwood

Play Episode Listen Later Dec 2, 2020 10:24

Join Brian Underwood in today's episode for a sneak peek into Prüvit's Leadership Coaching & Dynamics (LCD)! LCD is an event that allows you to build belief in our company, your team, an more importantly in yourself. Developing depth of leadership is key to growing a strong foundation for your business! Diving deeper to understand the dreams of those you work with can support your overall growth. The best leaders learn how to SHIFT and how to adapt based on where they want to go, while also strengthening the relationships within their team to go further faster.

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Interview with Oprah Magazine Beauty Director, Brian Underwood

Skincare Anarchy

Play Episode Listen Later Nov 6, 2020 58:04

Join Ekta and Farheen as they interview Brian Underwood, a world-renowned name in the journalism community and known for his contributions to many reputable publications including O Magazine, Cosmopolitan, Seventeen, and Women's Health. Brian sheds light on what he thinks is the future of the beauty and skincare industry and provides insight for all beauty entrepreneurs. --- Send in a voice message: https://anchor.fm/skincareanarchy/message

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The What If List w/ CEO Brian Underwood and Jessie Lee

Play Episode Listen Later Aug 12, 2020 17:52

Join CEO Brian Underwood and Mentor in Action, Jessie Lee in today's episode as they share how important your burning desire is. Everyone has a story, and your story matters. From growing her #BOSSLEE business, to inspiring others, she says: “The difference between someone winning and someone winning at a high level, is someone's hunger to win. If you want to be successful you have to be in pursuit of a vision of where you actually want to take things. It's probably the ugly parts of your story when you get vulnerable that will inspire people to do more, be more, and become more.” What if you lived in your dream house, what if you were a #1 New York Times Best-Seller, what if you were the CEO, what if you had a yacht, what if you had a billion dollar brand? When you continue to show up for yourself, you build confidence in yourself.

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Belief is half the Battle w/ Brian Underwood and Lauren McComb

Play Episode Listen Later Jul 29, 2020 19:21

Join CEO Brian Underwood and Lauren McComb in today's episode as they talk about how belief is half the battle. “I started as a financial advisor, and I decided I didn't want to wear suits anymore or have a boss, so I shifted gears into fitness, and that's really what I'm truly passionate about. When Prüvit was introduced to me it couldn't have been a more perfect time, because it aligned with me to take my love for being financially fit, physically fit, and mentally fit.” As you build your belief in a BETTER you, it's that belief that allows your perseverance to continue. Dig deep and find your burning desire. Sometimes, you are going after a dream only you can see.

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Getting Started w/ Brian Underwood and Michael Rutherford

Play Episode Listen Later Jul 24, 2020 28:48

Join CEO Brian Underwood and Mentor in Action, Michael Rutherford in today's episode as they share how you get started. The first step in getting started is deciding what you want. Ask yourself: “What do you want out of your business? Do you have a vision for where you want to be?" Make a decision of what you really want, and challenge yourself to reach it. Prüvit is a people business, and positive energy attracts positive people. You want to build a team and community. Get focused, and plugged in while you're building your results. Decide what you want, get a plan together that fits the goals that you have, then charge toward it.

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Train your Brain for Opportunity w/ Brian Underwood and Joseph McClendon III

Play Episode Listen Later Jul 15, 2020 27:55

You are challenging yourself to do BETTER, to be BETTER! Join CEO, Brian Underwood and performance specialist, Joseph McClendon III in today's episode as he shares how to prepare for the worst, but also prepare for the best. Investing in yourself and training your brain is for both your business and your personal life. The brain cannot resist repetition, and gaining that momentum starts with the intentions, actions, and habits we are creating right now. Whatever you are focused on long enough will become your habit, mindset, and psychology. Where do you want to be?

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Making the Shift w/ Brian Underwood and April Schaffer

Play Episode Listen Later Jul 8, 2020 16:58

"Be polite, be professional, but have a plan to kill everyone you meet." Join CEO Brian Underwood, and Mentor in Action, April Schaffer, in today's episode as she shares how the unexpected happens. You never know when a curveball is going to be thrown at you. Finding what your talents are and how you can support each other is key. If you're going to build a team, put people in a position to win! You're never going to get anywhere in life if you don't change what you're doing. Go find people who compliment you.

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Creating your Future w/ Brian Underwood and Mitch Newman

Play Episode Listen Later Jul 1, 2020 19:23

Join CEO Brian Underwood and Dr. Mitch Newman in today's episode as he shares how being present in the business you are building is the willingness to be consistent in the activity that you are engaging. That's the muscle we have to build. We can be our best observer in creating our own future. Responding versus reacting supports us transcending old experiences to create new ones. The more we grow the more we have to give. No one gets to where they want to go without the support of others.

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Mastering Disruption w/Brian Underwood + Jairek Robbins

Play Episode Listen Later Jun 16, 2020 54:06

This is a time for us to come together and control our environments. Peak performance is easy to perform when all the conditions are perfect. What sets leaders apart are those who can shift their performance when all the conditions aren't exactly right. Join Prüvit's CEO, Brian Underwood, and performance specialist, Jairek Robbins in today's episode as he continues to unlock secrets for maximizing performance and organizational success.

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12. "Be positive and confident in all you do!" -- with Brian Underwood | #quarantineconversations

ALIVE by Design

Play Episode Listen Later May 19, 2020 59:35

“Living in optimism and being positive means you have faith that what you hope for will work out okay; just have the confidence in yourself that you are enough… This is an awesome time to reevaluate your values and reassess what you want to do in the coming years and what legacy you want to lead.” — Brian Underwood Guest Bio: Bryan Underwood (@brianundy) is the CEO of Pruvit, a serial entrepreneur, biohacker, and the host of the “Be You with BU” podcast whose personal mission is to help people become the best version of themselves. About This Episode: In this episode of “#quarantineconversations” I have a conversation with the CEO of Pruvit and a business partner of mine about key business insights, life lessons and words of wisdom he’s learned throughout 25+ years of experience building companies and leading hundreds of thousands of people to be more so they can do more. *** For show notes, visit alivebydesign.com *** Mentions on the Show: “Wave 3” by Richard Poe “Think and Grow Rich” by Napoleon Hill The Be You with BU podcast with Brian Underwood *** If you enjoy the podcast, please consider leaving a short review on Apple Podcasts/iTunes. It takes less than 1 minute, and it really makes a difference in helping spread this message. *** Drop by and say “Hi!” Instagram: instagram.com/blakemallen Facebook: facebook.com/blakemallen.page Twitter: twitter.com/blakemallen LinkedIn: linkedin.com/blakemallen YouTube: youtube.com/blakemallen *** Additional Resources: Subscribe to my Newsletter at BlakeMallen.com Watch my TED Talk: ShiftTheScript.com Interested in sponsoring the podcast? alivebydesign.com/sponsor

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11.30.19 House Talk - Porch Pirates, Ventless Fireplace, Decorative Copper Sheet Metal, CO & Smoke Detectors

Play Episode Listen Later Dec 2, 2019

Ray Trimble, Mullin, Inc. (918-258-6636), Skip LaBass, LaBass Protection (918 955-1381), Brian Underwood, Mullin Heating & Air (918-258-6636), and Jarod Lane, A-Best Roofing (918-587-1426) talk about the porch pirate mania, ventless heating, copper sheet metal work that A-Best does, and carbon monoxide and smoke detectors.

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11.30.19 House Talk - Porch Pirates, Ventless Fireplace, Decorative Copper Sheet Metal, CO & Smoke Detectors

Play Episode Listen Later Dec 2, 2019 48:46

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11.16.19 House Talk - Water Heaters, Irrigation Systems, Platinum Plan, AC Maintenance

Play Episode Listen Later Nov 18, 2019

Markwayne Mullin, Mullin, Inc. (918-258-6636), Josh Wilson, Living Water Irrigation (918-237-6181), and Brian Underwood, Mullin HVAC (918-258-6636) talk about water heaters, Smart Watering-Utilizing technology to improve your irrigation, the Mullin Platinum Air Plan, and winter AC unit maintenance.

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11.16.19 House Talk - Water Heaters, Irrigation Systems, Platinum Plan, AC Maintenance

UC Davis Commencement Speakers

Play Episode Listen Later Nov 18, 2019 51:43

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Parenthood for Oprah Beauty Director Brian Underwood

Parenting in Queens

Play Episode Listen Later Sep 12, 2019 42:17

Today we get to sit down with Brian Underwood who is the beauty director of O, The Oprah Magazine and dad to a three-year-old girl, Parker. Growing up in a traditional family in a small town, Brian, who came out in his high school years, never imagined that fatherhood was on the cards for him as he had always known only a traditional family setting. But today, he lives with his daughter in the vibrant and diverse neighborhood of Bayside with a melting pot of different cultures, ethnic groups, and family arrangements. He shares about his and his former partner’s journey to fatherhood, the wonderful experience of having his sister as their surrogate and overcoming all the fears and self-doubt that come along with this massive life change. He also talks about what fatherhood has taught him about himself and the needs of a child and how he has learned to let go of control. We then get into juggling work and home life and the burden of social media, and he shares everything he loves about his job, including his favorite beauty products. Join us for all of this and more! Key Points from This Episode: Having to move to a bigger space once their baby was on the way. Why Bayside is the perfect neighborhood to raise a child. Deciding to have a family despite not thinking it was an option in his younger days. How initial concerns about being a good parent melt away once your child arrives. Going through the process of wanting to start a family and opting for surrogacy. The wonderful experience of having his younger sister as a surrogate. Why you shouldn’t worry about the doubts leading up to parenthood. How people with a negative mindset about having kids affect those around them. The importance of being honest about the family dynamic, even with a young child. His daily routine with a demanding job and juggling parental responsibilities. Having a workplace that is understanding of him as a parent. Compromising and open communication when co-parenting. The perks of working in the magazine publishing industry and in beauty specifically. His skincare regimen, the products he recommends and why sunscreen is non-negotiable. The difficulty of meeting all the demands of home and work life. Having a kid for a type A personality and learning to relinquish control. And much more!

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Inside Look: One Scrub Does Not Fit All

Viewpoints

Play Episode Listen Later Sep 1, 2019 2:25

Viewpoints producer Annie Krall interviewed the President of the American Association for Men in Nursing Blake Smith to get a better understanding of the role male nurses play in the healthcare field. One of those nurses in particular, Brian Underwood a.k.a “The IV Guy” uses Instagram to help educate fellow nurses on the best technique to insert an IV. The nursing profession is more than just keeping track of paperwork and checking patient vitals, and these men are here to set the record straight on the challenges that come along with the scrubs.

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2019 Engineering Keynote - Brian Underwood - June 14 2019.mp4

Play Episode Listen Later Jun 18, 2019 10:30

Brian Underwood, UC Davis engineering alumnus and co-founder of the company that developed the technology underlying high-definition video devices (HDMI) and digital visual interface (DVI), gives the keynote address at the UC Davis College of Engineering commencement ceremony, June 14th, 2019, at the Arc Pavilion on the UC Davis campus.

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96: The Self-Liquidating Offer...

Secret MLM Hacks Radio

Play Episode Listen Later Jun 12, 2019 28:33

Six years ago when I joined my first MLM... I was so mad! I went in and I was like, “I want to be successful.” And the guy is like, “Hey, you really want to be successful?” I said, “Absolutely.” He said, "Well this is what successful people do. Give me a list of your friends and family. Let's take the ones who will be a good fit and three-way them in.” So I was like, “I want to be successful, let's three-way them in”. I started doing it, and once we ran out of those kinds of leads... Frankly, it got really awkward. That's when I started walking down Main Street to try and recruit people. The challenging part about it was that I was not equipping the people I was recruiting with the kind of education they needed. I was just literally a pawn. And when I realized that, I got mad. I started looking to see what these other MLMers were doing. None of them were doing home meetings, phone meetings, hotel meetings. A lot of them had their own little product. They had: Webinars Websites A funnel Little tiny info products They wouldn’t attract people to their MLM. They'd attract people to these items and these products and these things IN FRONT of their MLM. Then when somebody would buy, they would go and sell them, and upsell, and say "Hey, would you like to come and join this thing?" THE PRINCIPLE OF A SELF-LIQUIDATING OFFER What was cool about that is it let them spend that money on ads. This is like the marriage between marketing and the MLM world and how it actually works on the internet. Whoever can spend the most money to acquire customer always wins, even if their product is worse. I got mad about this because I realized that I was not being taught the way that big guys play the game. I left MLM for a while until I said, "You know what, I'll do it again, but I will only do it in the way that I saw these other guys doing it." I'm going to walk you through some training that I give people in my downline. It brainstorms some of those front-end products. It's not actually that challenging to go create a lot of these things. I’m going to show you the principle of a self-liquidating offer in MLM and how you can create that. This is taken straight from Hack MLM. You can get it for FREE. If you want to, go to hackmlm.com and you can check it out. Don't go there if you're like, "I don't want to be pitched." Because if you go there, you're going to get pitched, alright? FRONT-END PRODUCTS TO HIDE MLM This helps my downline think, "What thing could I create in order to make one of those front-end products that is not related to my MLM, that is not there to recruit anybody, it's not there to even talk about the fact that I'm in one?" It's just there to serve. When it serves them, what happens is after a while they're like "Well man, that was really cool Steven, what else do you do?" Funny you should ask! Here's my MLM, here's my downline. Then they come and buy. It's one of the easiest ways to make sure that you have a consistent source of leads in your business. You only have so many family members! After you've run out of family members and close friends, how do you get more leads? About five years ago I decided I would get back into MLM, but ONLY do it the way that I saw the people making a lot of money. Most of my friends and family don't even know I'm in MLM. The only reason they know that I'm in MLM is that they'll ask me what I do professionally. I'll be like "Oh, I do this, I do that." I'll bring it up, and that's it. I don't pitch them. We have three, four, five people a day asking to join my personal downline (not including all the ones who are in my downline). SELF-LIQUIDATING OFFERS CREATE LEADS How do you get a source of leads? Creating a self-liquidating offer in front of your actual business is the way to do that. Get out a piece of paper and think, "What could I create that would attract my dream recruit, my dream product buyer? What could I create that would be a good fit, that only that kind of person would come and buy?" I CHALLENGE YOU to go and make it and start just sending some traffic to it. If you want the actual program that doesn't pitch you, go to secretmlmhacks.com and you can learn how to create these kinds of machines inside of your business (and treat it like a real one). I know I'm very forward on this show, but I'm sick of so much crap around this industry. Get out a piece of paper so you can brainstorm very simple ways to create a self-liquidating offer that will bring your dream customer to you. I’m going to teach you some of the strategies I like to use to create these SLOs - Self-liquidating offers. The reason we're going through this is that it is usually one of the topics that people get stuck on. I'm going to walk you through a few different ways to create very easy self-liquidating offers. We are different because we follow the info product direct sales model, AND we also do MLM. That is what is fueling our downlines and fueling our MLMs. Most MLMers have no idea about these marketing tactics or techniques. SIMPLE WAYS TO CREATE AN SLO These are some very simple ways to create SLOs (self-liquidating offers). The biggest reason why someone freaks out, which is understandable, is because they're like, "You're telling me, Steven, that I have to go in, and I have to go create an entire offer? Do I have to be in the product creation business? I don't want to do that! That's the reason I got in MLM! It's because I don't have to create the product!" I hear you, okay, I hear you. It's one of the reasons why this is the info product business. Information is one of the highest margin things to sell. It doesn't cost a lot of money to fulfill. When someone buys a CD, you just print the CD and send it out to them. Or a book. Just print the book and send it out to them. Or if it's completely digital it doesn't cost any money to fulfill on it. I just send an email with the access links. The info product model has a lot of unique capabilities that physical products cannot have an advantage with. First of all, what you need to understand is we, especially in the direct response world, are obsessed with repurposing content. You're probably thinking to yourself, "Steven, this seems really cool, but I'm not an expert in anything. And you're telling me I need to go create something? I need to create something I can sell to people and liquidate my ad costs?" Yes and no. You don't have to be the expert doing the talking. FRONT-END PRODUCT PUBLISHING When I started publishing a lot, I don't know what to say. Instead, I started asking people who seemed like they knew more than I did, to come on my shows, and they did all the talking. Everyone answers your phone calls when you have a show because they want to be on it. One of the easiest ways to get an SLO created is to just talk with experts and record it. Some of my buddies are doing this with keto reboot and stuff like that. They're going out and talking to a whole bunch of doctors who are big fanatics about ketosis. "Hey, what's up doctor? I’m going to be interviewing ten doctors, would you like to be the tenth? I'd love to interview you for twenty minutes about ketosis. Can I feature you on that, is that cool?" That's a very secret phrase: "Can I feature you on that?" That scratches somebody's status. When you get interviewed on something, what's the first thing you do? "I was interviewed. Check me out." Which is fine, it's human nature. That's why a lot of people contribute their best stuff for free when you tell them: "Hey, look, I got this thing coming out, I'll sell it for a little bit in the future, but I'd love to feature you on it, do you want to contribute?" I have crowd-created so many products like this. It's the reason why these SLOs are really easy to create, but also really valuable AND take no cost to fulfill, because they're info. HOW TO CROWD-CREATE AN SLO #1 I'm going to do a video recording. You’re going to want to interview 10+ experts. #2 From that video interview, you can rip the audio. Now you have chapters. You have ten chapters for your own audiobook. I have several friends that are doing this right now in the ketosis space because I showed them this. Put it on FreeKetoTrial.com or something like that and now you have a crowd-created product that you can drive traffic to. It's just a front-end product for Pruvit. If this seems really all over the place, just let it sink in. You might be brand new to the game and that's totally fine. #3 I would take the audio from the video and get it transcribed. You can go to Temi.com, and it's like ten cents a minute for a computer to transcribe audio. It's one of those things we'll use sometimes on my podcast when I'm making my blog posts. I'm not going to rewrite that, are you kidding me? I'm just going to pay ten cents a minute for some computer to go do it. Or Rev.com, that's a dollar a minute for a human to do it. Now we’re making a PDF. Video interview Audiobook Text chapters We have created a very sexy, amazing offer, already. You could sell this for $27, $37, $57… Somewhere in that price range. CROWD-CREATE ONE FUNNEL AWAY CHALLENGE Russell did this for a project called the One Funnel Away Challenge, which I coach for. We had a book that we crowd-created with thirty people. We said "Hey, if you were to lose everything, how would you get it in thirty days? Do you mind doing a video interview talking about your chapter, and then another video interview going more deeply into it? And then do you also mind writing a chapter for this?" There were thirty people so there are thirty chapters. He literally wrote one sentence of the entire book. That thing made a million bucks in three weeks. It was insane and not very expensive either. He didn't write it and he didn't pay any of these experts. Just knowing that my name was going to be in it was enough incentive for me to say YES. What I'm telling you is: Don't underestimate the power of crowd-creating products. People want that kind of exposure, and they're ready to give a lot of their best stuff out for a little bit more exposure. If you're like "Steven, this seems like a ton of work!" That's fine. Then just use the MLM masters pack I already provided for you and just run with that. When you are ready for more traffic and you're ready to get more eyeballs, then you can do this. You have: Video interviews Audiobook Digital PDF You can actually print it and have a physical book that you could ship out to them, and do a FREE+ shipping offer. SLO FOR PRUVIT Get these experts to dialogue about how to stay in ketosis longer, how to get in ketosis faster, how to use Pruvit. You can talk to keto experts and sell this to the general ketosis market, that may not be in Pruvit yet. This is a great lead-in! You could interview other experts who are specifically Pruvit product experts. There are people inside Pruvit right now that they're dang near scientists. Give them a place to dialogue, everyone wants to do that. Crowd-create this super sexy offer. Now for $57 I'm going to give you: The video interview series You're going to get the audiobook so you can listen to it The PDF And the physical book which we're going to ship out to you You don't need to go that far, I'm just trying to show you. Maybe you're only doing two of these. You're going to only do three. Maybe one of them. I'm just trying to show you guys that crowd-creating, especially for low-end SLO offers, is the easiest answer. For a low-end front-end product stuff like this, I don't recommend that you write an actual book. Leverage other people. Maybe you can interview other MLMers on recruiting tactics. Do you know how attractive that would be? To drop that in front of other MLMers who are failing in their MLM, and you say "Hey, here are other MLM experts that are out there AND you get all this stuff with it, $57! By the way, do you want to join Pruvit?" ANOTHER WAY TO CREATE A SELF-LIQUIDATING OFFER One of my other favorite ways to do this is a SUMMIT. It also leverages other people. We already have the stuff for the summit! Do you know how easy it is to do a virtual summit? I've been a part of them and it's just pre-recorded interviews, repurposed in this exact manner. You buy the recording for $100, and it's pre-recorded. Someone's just sitting there playing the video in front of those who paid. It's good information and it's awesome! It gives places for these people to dialogue and teach what they know. Stuff that would take us lifetimes to go learn. I'm just trying to teach you guys my favorite method, which is: Leverage other people who are smarter than you. SLO SAMPLES Another way to pull off SLOs is with SAMPLES. My strong encouragement to you is to NOT give it away for free. If you do, make them pay for shipping. There's something to be said about someone who PAYS for a sample, versus somebody who just gives away samples. The intent is way different. If they buy off of a funnel, and it's not face-to-face, make them pay. If you are talking face-to-face with a friend, like Brian Underwood, that's a little different. There's already a relationship. We've gotten past the question of "Are you psycho?" There's a relationship there, and they are, anyway. Samples can be paid AND free, depending on who you're selling it to. I am leveraging what already exists. We have a bank of SLO ideas because there are so many of them. You can liquidate your ad costs, bring people to you, bring in better leads, qualify them along the way. YOUTUBE SELF-LIQUIDATING OFFERS YouTube is public domain. Meaning, if someone selected ‘Public’ when they published their video on YouTube, you can grab that URL and put it behind a member area. I wouldn't sell it. But if I go on YouTube and I type in the word 'ketones', how many YouTube videos do you think are going to pop up? A ton. And what order are they going to pop up in? The top-ranked ones. I can take the top ten, fifteen, twenty public videos on YouTube and put them in a members area and tell people "Hey, opt-in right here, and I'll give you access to the member's area with the free training on ketosis." I didn't have to create that, but I got a list out of it. It’s such a good strategy because you don't have to create the content. That's the point I'm trying to tell you guys. Leverage what is already out there. I didn't create Pruvit samples. Pruvit did. I don't know what all these experts do. They know it. I didn't make all these YouTube videos that YouTube has ranked and said are the number one videos. YouTube did, all these other experts who posted them did. If I'm publishing somewhere, just tell people "Hey, why don't you come in and grab my members area, right? It's free, just create a login, all you have to do is make a password. And then inside there, there are videos in there that will walk you through some of the top ketone training that's on the web today." There are a lot of cool ways to just pull people in and teach them how to be successful. FREE FRONT-END PRODUCTS SLOs (self-liquidating offers) you could technically do this for FREE. But a lot of these are paid things. The point is to recoup on ad costs and make it so you can speed up your ability to speak. Think about how to leverage what already exists. To be an entrepreneur is to orchestrate what is already there. You don't have to be the best trombonist, flutist, violinist, you don't have to know all the instruments. Entrepreneurs create things and this is entrepreneurship PLUS MLM. This is direct response marketing PLUS MLM. Think about what already exists, think about how to orchestrate it together. Just choose one. Keep it very simple. JOIN MY DOWNLINE FRONT-END PRODUCT I've done my best to keep this podcast strictly educational and I don't pitch anybody or even tell you what MLM I'm in. However, the number of emails, Facebook messages, text messages, people hunt my phone number down or even find my address... It's kind of insane and it's kind of become unmanageable. If I'm going to take the show where I want to, that noise is only going to grow. So, here it is. Here's my extremely soft pitch. I'm not even going to tell you what MLM I'm in either, but if you want to join my downline or simply find out more, literally go to joinmydownline.com. Simply for transparency, when someone joins my downline, this is what they get: Auto-lead and recruiting funnels Proven product sales funnels A thirty day step-by-step setup system Easy traffic methods Unique upline support that's been assigned to us from our MLM headquarters, which is pretty awesome. All of what I do is not only proved by my MLM, but they consistently ask me to build funnels for the MLM itself. So again, if you wanna jump on the phone and see if it's a good fit, literally go to joinmydownline.com. This is just to direct some of the noise I personally experience as I talk about and reveal a lot of these tools that my team has access to, which I know is unconventional, it's kind of shaking the industry, which is really fun. If you're interested in actually making MLM an asset, joinmydownline.com is where you need to go now.

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Behind The Scenes Of Day 1 At 10X Growth Con

Play Episode Listen Later Feb 11, 2019 20:01

Find out what really happened this year, behind the scenes of the 10x growth con. On this episode Russell recaps his experience of preparing for the 10x event, along with what happened with his presentation on day one. Here are some of the awesome things you will here on this episode: Find out what kind of stress Russell was under in order to prepare for the 10x event. Hear the things that went right at the event, along with the things that went totally wrong. And see how much money he made from his first presentation at the event, despite the problems. So listen here to find out how day one of the 10x event went, and tune in next time to hear day two. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the Marketing Secrets podcast. I am back from the 10x event, I have completely lost my voice. This episode I want to give you a rundown of everything that happened, the good, the bad, the ugly, and I’m excited to share it all with you. Alright everyone, so I’ve been getting blown up everywhere from everybody asking me, “How’d you do at 10x? What happened? Tell me the stories. I saw the pictures on Instagram and all the stuff looked amazing. How did it go?” and I know a lot of it came because last year’s 10x event we set a goal to do 3 million dollars in sales, and we did 3.2 in 90 minutes and it was amazing. And obviously we launched 10x secrets, the product, kind of talking about it, so everyone is expecting big things, which caused insane amounts of stress on my side, in case anybody’s wondering. It’s like, imagine winning an Olympic Gold medal and then going back four years later and trying to do it again, and everyone’s just expecting you to win. Ugh, it’s a horrible feeling. It’s way better to be the underdog. But anyway, we were excited, and there was a huge opportunity. Some of you guys probably heard it was in the Marlin Stadium and there was going to be 35,000 people at it. And we were so excited. So to prepare for this whole crazy event we started, a long time ago, started to prepare for it. What’s interesting, if you look at the very first 10x event we ever went to 3 years ago, we showed up there and we were trying to do my normal presentation and sell, and Grant and his team didn’t know a lot about events and how to choreograph them and stuff. So when we got there we’re like, “Okay, we need a table and sales people.” And they’re like, “No, we don’t really have that.” And so we kind of had to do it on our own, and unfortunately it was Dave there with a box full of order forms and some pens. And I did my pitch and they all ran to Dave, and luckily Alex and Layla Hermosi were also in the audience and they came and helped and those three sat there on the side of the room with no tables, handing out order forms and pens. And somehow they closed just shy of a million dollars from that. Then fast forward, you know, 12 months later, we did the 10x that was in Vegas, and obviously if you guys bought the 10x secrets product, you heard me talk about that whole choreography, there’s a lot that went into that. And we did the 3.2 million. So this year we thought, with 35,000 it’s going to be bigger, we gotta do even more. So we had over 40 of our team members that we flew out, and prior to that they spent so much time and so much effort coordinating where people are going to stand, how are they going to do it, how are we going to order click order forms, and deliver the pens? There’s a ton that goes into it. So for weeks and weeks prior they were planning and meeting and making sure everything was choreographed just perfectly on our side. The other side of then is I had to figure out my presentations as well. Though obviously, I have a presentation that I give that I’m selling Clickfunnels. It’s my Funnel Builder Secrets presentation. And I’ve given that presentation live probably 150+ times or more. But because I’m speaking at 10x each time, I try to change it enough that it seems different and new, but then it’s gotta be the same. You know, what works, works. And I don’t want to deviate from that either. So if you look at the very first 10x, I just gave my presentation the way I did on every webinar for a year prior, you know. For the second one I really changed a lot of the introduction and how I began the presentation. I talked about the four minute mile, I shared stories about John Reese, and it was a really quick way to impact people. So this year I wanted to change that as well. So my intro, I’m really proud of it. I started with the Winston Churchill quote where he says, “To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.” So I led with that quote and started telling stories about some people in our community. I told Jaime Cross’ story, I told Chad Wolner’s story and then I related it back to their story. And I take people through that where most of entrepreneurs, we hear this calling where we need to come and we need to do this thing. And then unfortunately for us, we’re not, when we hear the calling it doesn’t mean that we’re ready for it. So then we have to go on this journey to become who we need to be to be worthy and able to actually fulfill on that calling. So we go on this huge journey and after you go on the journey and you’ve figured out how to do the thing it’s like, “Well, how do I get the impact? How do I get out to more people?” So I kind of told the story while weaving in all these different stories. And I was really proud of it and I think it turned out really good. Then from there I did my normal presentation. So I spent tons of time preparing that. Probably, conservatively probably 30-40 hours retweaking the original presentation to make it fit. And then also at this event Grant and his team agreed to let us speak twice. So once I get to sell Funnel Builder Secrets, and second time they wanted me to sell a public speaking training, teaching people how to sell from stage. So I had to create a whole new presentation that I’ve never done before. And I’ll talk more about this, I’m so proud of how this presentation turned out. It was legitimately amazing. Alright so, that was kind of all the prep work. Going into this, last year we made 3.2 million dollars with 9,000 people. So we’re thinking, 35,000 we should do at least 10 million. You know, some people were guessing 25 or 100 million and it was just kind of fun. But we always try to guess ahead of time. And I was so scared. I just hate going into it with those kind of expectations, because if you don’t hit them then you feel disappointed. I didn’t want everyone on my team to be disappointed. I didn’t care so much for me. I’ve already experienced all this stuff, you know what I mean? But my team was all huddling around us and everyone wanted to go do this thing and hit these big goals, so I had a lot of fear going into it. Like, “What if I don’t hit this and then disappoint them?” that kind of fear. Alright so then the night before came, where we’re getting everything prepared and ready and we were leaving in the morning. And one of my friends, Brian Underwood, he’s the founder of Prove It, a lot of you guys have heard me talk a lot about Prove It. He messaged me a little while ago and wanted to hang out and I was like, “Well if you want to hang out, I’m speaking at this 10x event, you should come pick me up in your private plane and fly us out there.” and he’s like, “Okay.” So he literally flew his plane and picked up me and my wife and a couple, Dave and his wife, and Melanie and Blake and we all jumped in this plane with him. So he flew in the night before and we kind of hung out in the office and talked for a while. And then the next morning we woke up and headed to the airport and we jumped in his private plane and he flew us all the way from Boise to Miami, which was amazing. Every time I fly private it makes me never want to go commercial again. So for any of you guys who fly commercial, never fly private, it will ruin you forever. I was telling Stephen Larsen this, I was like, “Don’t fly first class because it will ruin you forever. Just stay in coach as long as you can, because it’s nice. Coach is fine until you fly first class and you’re like, ‘oh crap.’ And first class is great until you fly private and then it’s like, just ruined forever.” Anyway, so we flew in four hours to Miami, which is nice because the flying home from Miami took us, we were in the air for 7 hours on two planes and we had like 3 or 4 hour layover. So it goes from like a 4 hour trip to a full day trip. Commercial versus private. Anyway, so thankful for Brian picking us up. He paid for everything, paid for the gas, the flight, everything. He just, it was super classy of him. So he flew us out there, we hung out and then we got to Miami. When we got there I was kind of freaking out because I get super nervous. So we headed over to the stadium, they got us in and we had a chance to see the whole venue and it was crazy walking in there. And I think I was supposed to do my mic check and give them my slides and go through them all at a certain time. And we got there and they were way behind. So we hung out there for probably 2 or 3 hours in the stadium. Tai Lopez was there, so he got to do his sound check and a couple of other people were just kind of testing the whole thing out. What’s crazy though, when you do the sound check, we start talking and the echo was so bad, you couldn’t even hear yourself. I was like, “If this echo is this bad, no one’s going to hear us.” They’re like, “Oh no, no, no. When 35,000 people are here it will absorb all the sound. It will totally be fine. They do stuff like this all the time, so it will be fine.” I’m like, “Okay because if it’s like this I can’t…” because standing on stage, I would talk and I could hear like bounce off the thing and come back to me. I’m like, “I can’t even hear my own voice.” And people sitting in the stands are like, “I can’t hear you either because it’s so echo-y.” But everyone’s kind of nervous but I said, “you know what, they must have done this before. There’s no way they haven’t. It should be completely fine.” So that’s what kind of happened the night before. And then we went home, went to bed, and I was super anxious and nervous and excited. So we went to bed that night and the next morning woke up, and woke up super early because I was, basically we had to set up. Grant was speaking and I was speaking immediately after him. And Grant was also going to parachute into the stadium. So we got everything ready, I got dressed in my fancy pants clothes that…oh, that’s the other thing. When we flew into Miami we had to get another shirt. So we literally went from the airport directly to Neiman Marcus I think. And then we had somebody, we found a shirt and then had the tailor, tailor it right there on the spot and then deliver it that night to us, which was crazy. So I had a brand new shirt on, brand new pants, all these fancy clothes. And we get over there and start waiting. And we walk into the stadium, you know, took us through the dugout and through the green room, which was a batting cage and everything. And we walked in the whole thing. And then I walked into the stadium and looked out and it was just like, oh my gosh. This huge thing, the roof of the baseball stadium was completely open, and I’m looking out and I’m like, “This is amazing.” And I looked back into the stands and the stands were almost empty. I was like, “Oh my gosh.” And I started feeling sick for Grant. I’m like, what if people don’t show up? What are we going to do? I looked at my watch and it was like 20 minutes until 9 and I was like, how are they supposed to get 35,000 people in here in the next 20 minutes. We knew that Grant was going to sky dive in…. Anyway, all the fears and the nervousness and everything started hitting up again. I was like, ah, you know, I didn’t know what to do. So we’re watching as it’s getting closer and closer and then finally at 9 o’clock, and I assume, man if people aren’t coming they’re going to push it out until 9:30 or 10 or something, but sure enough 9 o’clock you look up and you see Grant’s plane, I think it was Grant’s plane, flying above the stadium. And then all the sudden, boom at 9 o’clock this parachute pops out, this big huge 10x parachute pops out. And the Grant, I think it was Grant, someone else said it wasn’t, who knows? I don’t know. Maybe the world will never know. But Grant or Grant’s stunt double flew by themselves on a parachute into the stadium. It was like the most epic, amazing thing ever. And then they landed and they put a microphone on him and I guess he twisted his ankle or something, he’s like, “my ankle twisted. Right now we found out that traffic is horrible and bad on whatever thing, and people are waiting. So we are going to take a 30 minute break so I can get repaired and hopefully give a chance for more people to come in and then we’ll get started.” So then it kind of cut and then, which was kind of crazy because as soon as it cut, everyone kind of ran up the stairs to go the bathroom and it was this big, huge anti-climactic moment. It was so amazing, this entrance, and then it was like, “Okay come back in 30 minutes and we’ll get started.” But I think they did that mostly to get people in. So then people are coming in and coming, and finally Grant gets up onstage and starts talking, and the echo is really bad. It was really hard to hear him from the stands, and I couldn’t even imagine on his side. So I’m watching him and I’m just like, “oh my gosh. You’re kind of freaking me out.” But I’m like, you know what, I just gotta do what I gotta do. I don’t know any better, let’s just go do it. So finally about 15 minutes before I’m up they come and grab me and pull me back and mic me up and take me back to the backstage, and took me in this little black, this little room, curtained off room. I went in there and was so nervous, jumping around and trying to get prepared. And the I sat down to say a prayer and I have so much anxiety and nerves and tiredness and everything. I was saying this prayer and I totally passed out in the middle of the prayer. I woke up a few minutes later and I was like, “Oh my gosh, I’m still here.” But I’m in this curtained off little room, and all I hear is echo. I can’t hear a word that’s happening. There’s no video, there’s no TV’s back there. I have no idea if I’m up or when I’m up or anything. It was just kind of this random noise. I wish I could tell you the anxiety I was feeling. It was crazy. And then they came and grabbed me and said, “Okay, you’re almost up.” And they pulled me up onto the stage and started getting ready, getting ready, but I can’t hear anything. And all the sudden the wall starts going up, there’s this huge wall of monitors that starts going up, which I know is my queue. I’m like, “Oh my gosh, does this mean I’m up?” And the guy’s like, “I think so.” And this fog starts coming in and the thing goes up, and then it gets past my head and I just walk out. I’m like, I hope this is for me. And I walk out and I see this huge audience and it’s, it was crazy. Because at the last 10x event there was 9,000 people, but it was dark in the stadium, and the lights are shining in your face, so you walk out and you don’t really feel the people because it seems like you’re kind of, like you’re walking onto a stage and you know there’s people there, but you don’t really see them. This was completely different. It was the middle of the day, it’s all lit up and you walk out and you can see everybody’s faces. And it was like the most breathtaking thing. I had my first lines all figured out in my head, what I’m going to say and how I’m going to say it. And then the thing opens up and I was like, I forgot everything. I was just like, it kind of caught me off guard. I’m like, “Hey, wow. This is amazing.” What am I supposed to say again? It took me a few minutes to capture myself. The other crazy thing is I had these new shoes on that were super slick. If you watched my Instagram stories you saw that I was like scuffing them up and trying to make them not slick. But I totally took a step and slipped onstage. I caught myself and I’m like, okay note to self. Tiny steps, tiny steps. I don’t want to slip in front of 35,000 people. It was crazy. And then I started talking and what’s crazy, I start talking and…..actually let me back up, I want to kind of go through some teaching points here because it’s interesting. If you look at events, and any kind of marketing for that manner, it’s all about choreography. And I feel like Grant’s team has choreographed some things really, really well and some things not so well. And I think we’re going to have a call with them and kind of walk through some of my thoughts and feelings later, after they kind of recover from this craziness. But just for you guys, who are doing events. One of the big things is after Grant spoke he did a charity pitch, and it was like $67 to get access to this thing they sell for like 10 grand or 20 grand or something crazy, a really good offer. But that’s something we do at our events. A lot of times we’ll make a charity pitch on day one to teach people how the process works to go buy. And I think they were trying to do that same thing. But they did the charity pitched, unbeknownst to me, for $67 for a 20 thousand dollar offer, and people love it. They start running up and they started running to the sides of the tables, and right then is when the screen went up and I walked out. So I walked out to all these people running to the sides and the back of the room and running up the stairs to try and get this crazy offer that he had made to them, which is kind of a, from a speakers standpoint, the last thing you want is when you’re coming out onstage from a big introduction, and people running to the back of the room buying. If you’re selling there should always be a break afterwards, so people can get back to their seats and be able to focus back on you. So that was one kind of missed choreographed piece. But they did raise a lot of money for charity so that’s good. So I come out there and I start talking and the echo is really bad. I start talking and it’s bouncing off. I’d say something, and you know how I talk fast anyways, so I’d say one or two things, and so I’m saying it and it bounces off the back wall and come back and hit me. And it caught me off guard. So I’d hear myself again, and I’d try to go again and keep bouncing back and forth. It threw me off for the entire s90 minutes. I couldn’t keep myself, I never felt like I was ever in the rhythm of it because the echo was so, so bad. What’s crazy, and I had no idea, I’m like, maybe out there they can hear me. But it turns out that the echo in the audience is even worse. Especially some of the upper seats, if you sat in the upper decks, which probably 70% of the people sat up there, they couldn’t hear anything. In fact, after my presentation I found out that tons of people were going to those guys saying, “We can’t hear anything that’s happening, we need a refund.” It was this huge thing. So I’m doing my presentation and you know, 70% of the audience can’t even hear me. The one’s who can hear me, it’s still muffled and echo-y and it’s hard and I’m not on my game because this echo is throwing me off, and it’s confusing. So I did my presentation, I’m like, you know what, I’m just going to do it. Just hope for the best. About halfway through my presentation they came out and said, “Slow down.” Oh and during my presentation I showed some videos and a bunch of the videos, they worked, but the sound system was set up for like a concert. So in a concert they crank up the bass, and the singer singing on top of it. But with our videos, when the crank up the bass that high, the bass of the video comes through and we can’t hear any of the voices. So all my testimonial videos, you can’t understand a word. Everyone said, “I didn’t understand a word of any of your videos.” Which is like all the setup for the sell. Ugh, so many things. And then they came up later and said, “We found out it’s the mic on your face that’s the bad thing. So here’s a hand held mic.” So they gave me a hand held mic. So now I’m holding a mic and holding my clicker and trying not to slip. It was just like, so much chaos. Anyway, when all is said and done, did the pitch, did my sell, and somehow, just by the fact that 35,000 people could not hear me, 690 heard well enough to run to the back of the room and sign up. So if you look at the numbers, that’s 690 people times 3,000, that’s 2 million 67 thousand dollars in sales. So that’s not too bad, especially considering, looking at it now, it’s more than all the other speakers made combined. So even though it wasn’t 3.2 million, it was less, and it wasn’t the 10 we were hoping for, 2 million 670 thousand dollars is not too shabby, considering all the craziness. But obviously, afterwards I was kind of just upset because I wanted 10, I didn’t want 2. I was stuck in the stadium forever, I had to go pee and I had to take pictures with people and it was just this huge, all this stuff. And I just wanted to get out. I just needed to unplug. Introverted Russell needed to unplug and go plug in, go hide somewhere and recharge. It seems like it took like an hour and a half, two hours to get out. Get out of the stadium and get back to the hotel. Probably closer to three hours. Got back to the hotel and then I laid on the bed and my wife was talking to me and I was gone, out cold. And I slept for like 3 hours. I was just like, my body had shut down from all the stress and anxiety and late nights, and preparing and everything that went ahead of it. So three hours later I woke up and I was like, “Oh my gosh, what happened? I have no idea.” I was messaging Dave and Melanie and everybody trying to find out like, how do we run sells and get the numbers back. And they told me and I’m like, first off I was happy that 690 people heard me, but it’s just disappointing. 2 million is amazing, unless you’re expecting 10, then it’s like, it sucks. So that was kind of frustrating. So I got up, ate some dinner, and started working on my presentation for the next day. That night I had a chance to meet with Myron Golden, the man, the myth, the legend. He came and helped me work on the presentation. And then that night, Stephen came into the room where we working on the presentation in a bathrobe, Stephen Larsen. And then me and him started wrestling and doing Jui Jitsu and fighting, in his bathrobe, which was really fun. And that was the night, and I went to bed. Alright, so that was day number one of 10x. Now, on the next podcast episode I’m going to take you guys into day number two. And day number two I’m going to talk about what happened on the second presentation. Did we fix the echo? Did we sell the 25 thousand dollar thing we’re trying to do? What happened in the locker room with Garrett White and a bunch of other cool speakers? And a whole bunch more. So thanks so much for listening to episode number one, and I’ll see you guys tomorrow for episode number two of the 10x live event, and we’ll go from there. Thanks everybody, and we will see you soon.

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I Think I May Know Why Your Business Is Stuck...

Play Episode Listen Later Jan 30, 2019 15:16

The #1 thing that keeps entrepreneurs back from success, that you won’t read about in any business or marketing book. On this episode Russell talks about the power of forgiveness and shares a small portion of a presentation by Chris Wark that encourages you to forgive everyone who has done you wrong. Here are some of the cool things you will hear in this episode: Find out why someone on the initial Rippln startup team has struggled to progress because he needed to forgive. Hear why Chris Wark thinks forgiveness is the key to healing your heart and in turn healing your health. And find out how to get a hold of Chris’ book, so you too can forgive and heal your heart. So listen here to find out why forgiveness of your enemies is so important. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. It’s late night and I’m walking something out to the garbage, it’s raining a little bit out here. And I just want to share something with you guys that probably doesn’t seem like it has a lot to do with marketing, but it has everything to do with you being successful with your marketing and your business. So with that said, let’s queue up the theme song, and we’ll come back and have some fun. Alright everybody, it’s a beautiful night right now, I’m out walking. I had a great day with the kids today, church was amazing, just so many good things. About to get back to the next phase of world domination, we’re like a week and a half away from the 10x event, where my goal is to sell 10 million dollars in a weekend. That just sounds goofy saying that. And then a month later we’ve got Funnel Hacking Live. So a lot of work to do, but I’m super grateful for the opportunities and all the fun stuff that’s happening. It’s interesting, what I wanted to talk to you guys about is a concept, and again you’re not going to think it’s marketing or business related, but I’m going to show you about how vital it is to your success. And that is the concept of forgiveness. And it’s interesting, probably six or seven years ago now, I was involved in a startup that we were trying to launch, and we all had big dreams and aspirations for this thing, some of you probably remember it, it was called Rippln. In fact, if you go back to the beginning of this podcast, there was a time when I was talking about Rippln all the time because it was one of the things. And I thought it was going to be huge, I thought it was going to be our big payday, like all the things I’d been doing for a decade prior had led to that moment. And we built a dream team, and we thought it was going to be the thing, we launched it. And I felt I executed on my parts really well, we ended up getting 1.5-1.6 million people to sign up during the pre-launch, before it went live and then you know, there was supposed to be the big roll out, and money would start flowing. And the roll out, it missed its launch date, and it missed another date, and missed five or six dates, and by the time it did launch, 8 or 9 months later we lost all the energy and momentum and it fizzled away. And I think my check was like $30-40 when all was said and done. It was like six months of my life that I spent on it for like $30. In the process I had used all my favors up, you know, getting people to promote things, and just all sorts of stuff. So when it’s done it’s like kicked in the, what’s the g-rated, kicked in the gut. I don’t, how do we survive from this? And one of the partners in it, the guy who kind of started it was a guy named Brian Underwood, and after that Brian kind of went his way, I went my way and there were other people involved as well. I think there was a core manag…not core management team, but a core marketing team of dudes who got together to launch this thing together. So after that kind of crush, everyone went their own ways and we just kind of went on our own things. And then fast forward now, what is it, 5 maybe 6 years later, and if any of you guys have watched Funnel Hacker TV you probably saw the episode with me and Brian Underwood on his private plane, him and his new company owned four. They launched a company called Prove It, which became the category king of ketones. You know, last year they did, I don’t know the exact numbers but it was close to half a billion dollars in sales. It might have been a little over that. And this is four years into the company. Clickfunnels, last year we passed a hundred million dollars in sales, so I always feel like I did really good until I talk to Brian. I’m like, “Oh, we did one fifth of yours. But my profit margins are higher.” Anyway, that’s always the battle. You know both of us are doing well and successful, and just kind of it is what it is. And I didn’t think too much about it, you know, I never…It was obviously frustrating with the situation, but I didn’t blame him or anybody, it was just kind of like, whatever, and went on and built Clickfunnels, luckily. The next thing happened. And I watched as some of these other people who were involved in that project, went out and started doing different things with different varying levels of success. And what’s interesting is, I can’t tell the details right now, we’re in talks of an acquisition of a really big company, I’m really excited about. And Brian may potentially be part of that. And I wasn’t there for this conversation, but Dave Woodward from our team, he was talking to Brian and all sorts of stuff, and we’re trying to bring Brian in on the deal. And Brian told Dave, “One of the coolest things about Russell, when the whole Rippln thing went under, he never blamed me, he was never angry.” And he’s like, “By the way, I got a phone call from one of the guys the other day.” And I won’t mention his name, but one of the people, one of the main guys that were part of the whole launch with us. He said that guy texted him like, “I need to talk to you.” And he’s like, “I’m about to jump on a plane.” He’s like, “I gotta talk right now. We have to talk.” And this is like 5 years, 6 years later after Rippln went down. So Brian jumps on the phone really quick and the guy starts talking. He says, “Hey, I just need to forgive you.” He’s like, “What?” He’s like, “I have to forgive you. I’ve been angry at you for the last 5 or 6 years, and the more success you have the more angry I get and I’m just frustrated and angry and upset and I have to forgive you because I can’t move on in my life. I’ve been trying and I can’t. All the business ventures I do, I can’t get past it because I have so much, I’m so angry at you and I need to forgive you. I just need to forgive. So I’m sorry.” Or whatever and kind of forgave. I wasn’t there, so I don’t know the exact conversation, but that was kind of the gist of it. So Brian told Dave like, “Man I’m so, Russell didn’t hold a grudge, moved on and built this huge thing called Clickfunnels.” And you know, he was grateful I had never kind of blamed him or held that against him. And this other person who had, had been literally held back and stuck for the last 5 or 6 years of their career. And now he’s finally asking for forgiveness and hoping that by doing that would give him the ability to continue to start moving forward again. It’s crazy how forgiveness, when you forgive somebody it puts you back into momentum, gets you moving forward, and when you don’t it gets you moving back. Anyway, there’s one amazing thing I want to share. So after I started thinking about this tonight, before I started recording this podcast, I remembered at my last set of inner circle meetings, one of the people that was there, one of the most fascinating people I’ve met, bar none, on this earth, someone I’m just so impressed with, so grateful to have a chance to get to know him and to meet him. His name is Chris Wark, some of you guys know Chris. He runs a blog called ChrisBeatCancer.com, he has a new book that came out recently that everyone should read called Chris Beat Cancer. Go to Amazon and you’ll get it. And even if you don’t have cancer…If you don’t have cancer now, either someone you love or yourself someday is going to have it, probably. I went through his entire course and book just to understand when I meet, when I have people around me with cancer, what do I do? If my kids ever get, my wife gets it, my parents get it, if I get it. A lot of times we worry about cancer when it’s too late, or too far down the road. I was like, I would rather understand it now and figure it out how to prevent things as opposed to trying to figure out the cure after. Anyway, if you read his book, he’s amazing. Go and give him money because it will be so good for you for now, and for the future. Anyway, I digress, so Chris is a 15 year cancer survivor and in his journey of sharing what he’s learned, he’s helped save thousands of other people. Anyway, he was at our meeting and the very first thing he talked about, “you guys want to know how to not get cancer?” And we’re like, “Of course, please tell us what you’ve learned the last 15 years.” And I’m not going to go deep into it, but he talked about how to change your diet, how to exercise and things like that, that are really, really powerful. Things you will read about in the book. The one thing he talked about that was kind of towards the end, he just threw it in, and it was amazing what an emotional impact it had on me, on the people in the room. In fact, at the end of the mastermind, which is a marketing meeting, how do you grow your company, how you impact more people, we always do this thing at the end where everyone gives their biggest takeaway. And like half the room the biggest takeaway was this piece from Chris about forgiveness. And it was so powerful and so amazing. So I wanted to share it with you guys, because I think that it could be potentially what’s holding some of you back. And I think that, while it doesn’t seem like a marketing thing, it is probably one of the most important things. I look at my friend now whose spent 5 ½ - 6 years holding a grudge and it kept him from moving forward and impacting the people that he’s been called to serve because of that. And it hurts me to know that man, there’s people that you could be touching and changing and effecting, but you might not be, because of this. So I’m hoping this podcast will get you in the right state. And I hope that Chris’ message here will have a huge impact on you. So with that said, I’m just going to cut to that clip from the meeting, where Chris is talking about forgiveness. “The big, big thing you can do, one of the best gifts you can give yourself in terms of stress reduction… When I turn this way I get really loud. …is forgiveness. Okay, forgiveness. Forgiveness will heal your heart, your emotions, it will reduce your stress and there’s two things that you need to understand about forgiveness. One is it’s not a feeling. It’s not a feeling, it’s a choice. People will lie to you, they’ll cheat you, they’ll take your passport and credit card information and run off into Asia to never be found again. “People will hurt your feelings, they will lie to you, they will abuse you. It’s going to happen and it has happened to many people in this room. And if you don’t forgive them, you’re basically carrying that poison around. And it’s slowly poisoning you and it will produce a sick body. A sick heart will produce a sick body. And the only way to heal your heart is forgiveness. “And a lot of us are self medicating because we’re carrying pain and we haven’t forgiven someone who’s hurt us in life. So when I say stress leads to most disease it’s because that bitterness, that resentment, that unforgiveness makes us unhappy. What do we do to compensate for that? We drink, we do drugs, we become workaholics, we become sex addicts, we become either pharmaceutical or illegal drug addicts. All of those habits destroy your health. “So I just want to encourage everyone here today, some of you are probably thinking about somebody in your life right now that you’re still kind of pissed at, right? That’s hurt you? So I just want to kind of encourage you to give them to God. Just be like, “you know what, I’m choosing to forgive them. I don’t feel like it, I’m still mad but I’m making this decision. They’re all yours.” Right, “I’m letting it go. They’re all yours. You can deal with them. I’m not going to hold it against them anymore.” That’s what forgiveness is, it’s a choice. It’s not a feeling. But what happens when you make a choice, your feelings change. That’s when God heals your heart. “So forgiveness is so huge. It’s so huge. It won’t make you any money, but it will heal your heart and help you stay in a state of wellness, which is super important. So just whoever it is, so what I did in the cancer process is full circle. As I was learning this and I realized, whoa, stress and bitterness and unforgiveness is a root cause of cancer, I was like, “I gotta forgive everybody who’s ever hurt me.” So I just made a decision to just go through my life and think through my life and every time I would get in a quiet place, or in prayer or meditation, I would just dig up all the people in my life who had hurt me, and just one by one, I just forgive them by name and give them to God. And just pray the way I just said, “They’re all yours. I’m not going to hold it against them anymore. I’m making this decision for life. I forgive them.” “And then I would say, “I ask you to bless them too.” When you ask God to bless people who have hurt you, something really happens in your heart and that changes everything. And he knows you don’t want him to, right. He knows you want like the lightning bolt. He knows it, but he’ll honor the request. When you’re like, “God, I don’t want them to be blessed, but I’m asking you to bless them anyway.” That’s a very powerful thing you can do. So forgive and pray for your enemies, that’s what Jesus said, so you know, I think he had some pretty good life advice. “So this stuff works, I promise you it’s so powerful. I mean it changed my life. I see it changing people’s lives left and right. It’s like the weight’s lifted off of you when you forgive people. And be quick to forgive. That’s the other one, because we’re all going to get screwed over in the future. People are going to let us down, insult us, embarrass us, whatever. Just be quick to forgive, just be like, “I’m letting it go. I’m not going to hold onto it. God bless them. Moving on.” Be quick to forgive.” Okay, I don’t know about you, but isn’t that amazing? I just, once again, Chris is one of the most amazing people and I highly recommend all you guys go buy the book and just read it for yourself, read it for a loved one, read it because it’s worth it, it’s worth understanding. Anyway, with that said, I just wanted to come out tonight and record that before I went to bed. Hopefully it will help some of you guys in your journey. It re-reminded me, I’m going to do what Chris said, I’m going to get a list of people, I’m going to start trying to consciously do this more in my own life because I’m sure there’s things that are holding me back as well. With that said, you guys, appreciate you all. Have an amazing night. If you got any value from this episode, do a couple of things. Number one, go buy Chris’ book, buy one for yourself, buy one for someone you love, buy it for your family, your parents, your kids, go do that. I don’t get anything for it, but it’s worth it. And then number two, if you do like this as well, screen shot the podcast app you’re using right now and go and post it on Facebook or Instagram, tag me, and then do hash tag Marketing Secrets, I’d love to see it. With that said, I will talk to you guys soon. Bye everybody.

god jesus christ amazon moving forgiveness stuck clickfunnels russell brunson marketing secrets prove it funnel hacking live chris wark chris beat cancer dave woodward brian underwood funnel hacker tv rippln

My 5 Biggest Take-Away's From 2018

Play Episode Listen Later Jan 7, 2019 30:31

…and how I’m going to dominate 2019 On today’s episode Russell explains what his five biggest takeaways from 2018 were and why. Here is a list of the five takeaways he talks about in this episode: Food as fuel The power of challenge funnels Transitioning from all-star to coach Understanding the difference between strategic thinkers, managers, and doers. And creating different front ends for your company that aren’t you. Listen here to find out why these are Russell’s biggest takeaways from 2018. ---Transcript--- Hey, what’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. I’m so excited to have you here, in fact, today I’m going to be going over all the biggest lessons I learned during 2018, as I’m getting prepared for world domination in 2019. Hey everyone, I’ve been wanting to do this podcast for a while. In fact, I think my brother, who edits these podcasts, is about to kill me because I keep telling him I’m going to record this, I’m going to record it, I’m going to record it, and I haven’t and I haven’t. I was going to record it during Christmas break and then during New Year’s and now New Year’s is over and tomorrow I’m going on the Two Comma Club X cruise and I still haven’t recorded it. I was like, okay, I’m doing this. And I think the reason why is because I don’t, there’s so many amazing things. This year was insane. It’s still hard for me to fathom everything that happened over the last 12 months. Last year we ended the year really, really good. We went from, let me think about it, Clickfunnels year one we did….well, first year was like 3 months so whatever, a million bucks or whatever it was. But the first full year was 10 million, the second one was 30 million. The third year was 70 something million and this year we passed over a hundred million, which is crazy. It’s insane I didn’t think that was even possible. But it did and there’s so many things you learn at scale when things get bigger. The positive things at scale are way better, and the negative things are way worse. There’s just so much stuff and so many things I want to cover and talk about and I was like, how do I break this into a bunch of things? So I kind of broke them down into 1, 2, 3, 4, 5 different things. They weren’t the full, you know, everything I learned from the year, but I think some really powerful things that were good that I want to share that I think will help you guys. So that is kind of the goal and the game plan. Some of these things are personal, some are business, some are management, some are long term strategic thinking, and there’s a bunch of different things in between. So with that said I’m going to jump right into this. So number one, the first thing that I think was really, really big this year was shifting a lot of how, what’s the best way to say it, it has to do with health but it’s not being healthy. It wasn’t like I was eating different to get a six pack, some day I still want one, but that wasn’t the reason why, it wasn’t eating healthy to look good. It was like eating healthy because I needed to put better fuel in my body. I realized that I’m competing against entrepreneurs at all different levels. I’m competing against companies that get hundreds of millions of dollars in funding and I’m competing against people who have a team of 2000 employees working with them. I’m competing against people that have 30 different people with MBA’s working for…That’s what I’m competing against. So it’s like how do I compete against these people? I can’t do it based on more schooling or more money, I have to do it based on more energy. The output that I’m able to put into the work that I’m doing, and my team and everything, I had a big realization that I needed to change the fuel that I’m putting into my body. It’s interesting now, I’m going to share this with you guys, and some of you guys are going to think that I’m completely ridiculous, and I probably am because I want to put perspective because I know a lot of times people say, “I can’t eat healthy because it’s too expensive.” And I think that’s, for most of you guys, it’s one of those things like eating healthier, will actually in most situations, if you’re an entrepreneur and you’re building a business, it should make you more money. And it should be one of the number one focuses. So I started shifting the way I ate and what I was eating. It kind of started because I was listening to a podcast with Tony Robbins and Tim Ferris I believe, and Tim was asking Tony, “What’s your morning routine? What do you eat?” And it was so funny because Tony was like, “For breakfast I have salmon. For lunch I have salmon. For dinner I have salmon.” And he’s like, “You have salmon 3 meals a day.” And Tony’s like, “Yeah, it’s not food for me, it’s fuel.” And the negative side of that is Tony ended up getting mercury poisoning from too much salmon, so that’s not necessarily the right thing. But the statement he made, “It’s just fuel for me, it’s not food, it’s just fuel. I’m just eating to have the fuel for the energy I need to be able to produce what I gotta produce today.” And that had an impact on me. I heard that and I was like, oh my gosh. Look at some of this crap I eat. It’s not good for me. And I still don’t eat amazing all the time. That’s why I don’t have my six pack yet. That’s why I still got my love handles. We’re going on the Two Comma Club X cruise tomorrow and I’m like, dangit, I was going to have a six pack by now but I don’t. Not even close. But I realize that I’m using food for fuel, so the way I eat is different now. In the mornings I wake up and it’s like, what’s the fuel I need right now? So for me it’s a lot of water. Alex Charfen drilled that in my head. I drink a ton of water, I hyper hydrate in the morning. And then I look at the supplements I take. I’m a big believer in ketones. And not that I’m on a ketogenic diet, but I think there’s fuel in ketones. So I always do Prove It supplements every single morning, and every single night. I love their ketones supplements and not because I’m biased. They built a company, I had a little piece in it, but Brian Underwood and the team over there, they built an amazing company. They became the category king in ketosis, so their supplements are second to none. They, I know behind the scenes of the science and what they’ve been doing. And they’re on I think the fourth version of the ketone salts. Everyone else, if you’re buying this stuff, ketone salts on the market, they’re using salts from generation one or generation two, and these guys are already to number four. What they have is so much superior and it’s good. So even if you’re not on a ketosis diet, taking ketones is good. It’s fuel for your brain, it makes you feel good, and it tastes like candy, so that helps. And number two, I found this other ketone drink it’s called HVMN and it’s expensive, they’re $30 bucks a shot. In fact, I’m about to take one when I get off this podcast. They’re $30 a shot and you take this thing and I feel, it’s fuel, it dumps into your body and it’s amazing. It’s ketone esters, but it’s $30 per shot. The Prove It things are like $5 a shot, so between just those two things, I’m at $35 in fuel first thing in the morning along with my water. And then the next thing I have, I’ve been lifting heavy as well, so because of that I need more proteins than I normally do in my life. So I’m trying to get more proteins in, and I’m allergic to whey protein, so if I put whey protein fuel into my body I literally swell up. I get tired, it does all sorts of bad things for me. So what I do is I do a bag of bone broth with it. And the bone broth is not cheap either, it’s $30 a bag for this bone broth that I drink. So it’s like by lunch time I’m at 30,60, $65 just between the ketones and the bone broth, but that’s fuel I’m putting into my body. And then with the supplements, I’m probably close to a hundred bucks a day in fuel supplements I’m putting into my body. And it has meant the world of difference, my energy level, my excitement, my ability to produce is better when I have better fuel in my body. So that was kind of the first thing. And I know most of you guys are not going to be able to spend $100 a day on fuel for your body like I am. But I would recommend this year to start thinking about that. Food is fuel. And there’s time that food’s not fuel. There’s times when I go out with my wife and food I’m eating is not for fuel, it’s for a social thing. And I know that hey, we’re going out for sushi, this is not fuel, this is social hour so I’m going to have whatever I want, as much as I want, I’m just going to pig out, because I don’t need to be on right now, I just need to socially eat, and that’s what I’m doing and I’m going to enjoy the process. So I’m not the hardcore weight loss guy who’s like, I’m never going to eat healthy. It’s like I know when to be healthy. And if I do want to eat junk, I eat it at night before I go to bed, that way I can pass out and let my body figure out how to digest all that crap and get it out of me so I have energy again for the next day. But during the day I’m eating healthy all the time to make sure I’ve got the energy to be able to accomplish all I’m doing. So that was kind of the first thing this year, that big aha from Tony Robbins, which was this is just my fuel. This is not food, this is my fuel. And looking at it from that lens shifted how I started looking at stuff, and shifted how I was investing. If I was, I think Charfen said, if you had a million dollar race horse, what would you feed it? You wouldn’t feed it McDonalds and fast food, you’d feed it the best food you can. It’s like you are the race horse for your company, you should be doing the same thing. And when Tony said, “Food is fuel.” I was like, okay that’s it. What am I fueling my body with? So throughout the day I fuel it good. And I wish I was perfect, because again, I wouldn’t eat garbage at night or on weekends or whatever, but I’m not there yet. Maybe this year will be the year that that happens. And then next Two Comma Club X cruise I’ll have a six pack. But until then, I’m looking at food as fuel. So there’s number one. Alright number two, we’ve done a lot of funnels. Tons of funnels. Millions of funnels. Not really millions, but you may know that I’m slightly obsessed with them. And every time I see a new funnel type I try it out, we test it, we try a bunch of stuff. And I think I have a new favorite type of funnel and we re-launched it yesterday. So if you go to onefunnelaway.com you’ll see our one funnel away challenge. I am obsessed with challenges. Earlier this year, Natasha Hazlett who is going to be speaking at Funnel Hacking Live, she wrote a book and she started selling it through a traditional book funnel and it did okay, but it didn’t really crush it. And so she decided to change that from a book funnel into this challenge funnel. She kind of made it up and said, “Oh I’m going to have my book and it’s going to go with the challenge. People pay $47 for the challenge they get the book for free, and I take them through this live challenge experience.” And she did it and the first one crushed it. She did over six figures in sales. And she messaged me, she’s like, “Russell, I cracked the code. We’ve never had something hit like this before.” And she ended up doing 4 or 5 more challenges throughout the year, and she just barely passed Two Comma Club, and it was amazing. So she’s speaking at Funnel Hacking Live about challenges, but then she did challenges with some of her clients, her students, and other people and showed a bunch of other people. And everyone who’s doing these challenges is killing it. Then I saw Garrett White pops up with his challenge. And if you go to thekingskid.com you see his challenge, and it was like a four week challenge as well. So I funnel hacked him, bought his challenge, went through the process. And I called Garret up, I was like, “Dude, give me all your info, give me the intell.” And I picked his brain on how he’s doing his, and what he saw, and the pro’s and the con’s. And then I talked to Natasha, I talked to other people and I was like, this is the future. It’s forced consumption content. The biggest problem most of us have with our clients is not that the stuff we’re teaching isn’t good. The biggest problem is they don’t ever actually go through the stuff. How many of you guys have bought a course and then it sits on a shelf and you never read it or you never go through. Or you bought the member’s area and “Someday I’m going to login.” But you never do. Or you bought the book and it’s sitting there, right. The challenges force you to consume this stuff. So we launched our very first challenge, and it was a thirty day challenge, and we had 7500 people sign up for this challenge. And what’s amazing is that every single day it’s like, they would get a video from me, talking about strategy, videos from Julie walking through tactics of how to apply that strategy, and then Steven Larsen would get on live and motivate them and push them and yell at them and get them to do the thing. And it happened every single day. And after 30 days all the content disappeared and it was gone forever. And you either took advantage of it or you didn’t and that was it. And what was amazing is because everyone knew it was disappearing, because it was going away, because it’s like, if you don’t use it, you lose. It forced people to wake up and actually do the task and do the things. And holy crap, the weirdest thing happens. When somebody actually does what you say, they actually have success. So the challenge is the best way to get the result for your end customer. I think every business should have a challenge. So if you look at me over the next 12 months, you will notice that we have onefunnelaway.com as the front end challenge, but then it will also become the backend of every front end funnel we have. All our books, all our things, everything goes, leads into the one funnel away challenge. And they go through this challenge, we have a chance to actually affect them, actually give them the result they want. When they have the result, then they stick and they do more and more with you. Natasha was telling me on hers, the last day of her challenge she does a webinar where she sells her course and 80% of the people who complete the challenge buy the course. I think it’s like 25% of all people who sign up for the challenge buy the course. 80% of those who complete the course, 80% of the people who are taking action every single day end up buying the thing at the end. Garret White sells a $500 a month continuity at the end of his challenge and he was getting like 25% of the men who signed up to join the $500 a month continuity. It’s one of the best ascension vehicles in the world. So like I said, I think challenges are huge. I think it’s the future, I think every business should be having one. I know for us, that was kind of, of all the funnels we rolled out last year, that was the one that was the most shockingly surprising to me, and I was like, oh man, this is something we’ve got to focus on. Which is why, January 2nd, the one funnel away challenge launched officially again, and day one we had like 900 people sign up. And I think we got 2, I think it’s a little less than 2 weeks before the challenge actually starts and we’ll probably end up with another 5 or 6 thousand people who signed up. And we’re going to run it every other month throughout the whole year, and it’ll be the fuel that changes people’s live and gives them the fuel to want to ascend with us as a company. So challenges are number two. So number one thing from the year was food is fuel and focusing on the fuel I put in my body, and number two is running contests. Alright, number three. I did a whole podcast episode on this a little while ago, but it was the big aha I had after going on this retreat with a bunch of really smart dudes. And the big aha I had was that, I had been an all star in business and I had been writing copy and designing funnels and doing all these things, and I’d been trying to build this team. But the problem was, as an all star, I wasn’t a good team player. I was like, my team would try to do something and I’d be like, “Ah, you messed up.” And I’d rip it out of their hands and I’d just go dunk the ball myself and try to get all the credit about how great it was, right. And it was realizing that if I wanted to grow, I can’t go from a hundred million to a billion by me being a better all star. I don’t care how good you are. Michael Jordan, there’s only one Michael Jordan and you can’t get better, you stop growing at a certain point. And the only way to continue to grow is to shift from being an all star to being a coach. And that has been a really interesting transition for me. It hasn’t been as easy as I thought. But it’s been really rewarding, really fulfilling. In fact, just our internal agency when they had, in the last quarter of the year they had two funnels do over a million dollars, so we gave all the people on our team a two comma club award because they were the ones that executed on it. I gave some initial vision and strategy but they went in and actually did it. And I think for, you know one of the biggest things this year for us was just really focusing more on building our team and training our team and less of me doing the thing, and me stepping back and not doing the thing, but coaching the people who are doing it. And it’s hard, it’s different, it’s definitely a different skill set, but super, super important. I think for all of you guys, because you grow from yourself to a team, to wherever. If you’re a start up and you want to grow to a million, from a million to ten, ten to a hundred, it really has to come back to you learning how to become a coach. You being an all star, you can’t get past a certain level. And I got pretty dang far, we got, who knows-70-80 million dollars a year in sales with me trying to be the all star. But as we shifted to this concept of coaching our team and having them all be all stars, that’s when the growth started hitting again. And I’m looking at that right now inside the development team with Todd and Ryan, they’ve done such a good job of not just coding everything, they’ve built this team, and these processes in place, and they’ve become amazing coaches for these people. And now things move faster than they used to because of that. So the transitioning from all star to coach was another big one for me this year. So number one, the fuel we put in our body. Number two, the contest funnels. Number three, transition from all star to coach. Alright, number four. As I was doing this whole process of coaching people, and it’s funny because I have become mildly obsessed with personality profiling. The test I love, 16 personalities, which is a version of Meyer Briggs, I love. I love all these different things and I’ve been obsessed with them and learning them all. But this one, maybe this is a test, I don’t know. But it was kind of a realization I had as I was working with people on my team. And now that I understand it I’m like, oh my gosh. I look at things through a different lens. But I realized there’s like 3 tiers of how people work. There’s nothing bad about any of them, they’re just different. And I think before I thought things were bad because I thought one way and someone else thought a different way. I was like, ugh, they’re bad. They’re not doing a good job. But that’s not the case, there’s just a different skill set. So the three levels, and I’ll kind of map these out for you, the first one is there are people who strategically figure stuff out. They sit down, here’s the strategy of how it works and you can see this vision of how these things work and how they connect. They see the patterns and like, here’s the strategy behind how something works. So that’s one type of person. The second type of person is someone who’s a manager right. They are able to take this strategic vision and they can plug people in and they can manage those people to go and do the actual thing, they’re really good at the management of the process, the management of the people and the kind of plugging in the systems and doing that kind of stuff. And then the third tier is the people who actually do the work, the doers who actually go out there and they go and implement the thing. And again, I think for a long time in my life I was like, oh well strategic thinkers are the most important part. Or, the managers are the most. Or maybe the doers. Or whatever, it’s like all of them are so vitally important. And if you’re struggling right now in your business, my guess is that you’re probably missing one of those. You may be a great strategic person, you have this vision of where you want to go, but you suck at managing people and you’re not a doer, so you’re floundering. Or you’re a doer and you’re like, if someone gives me a task, I will do it. I will crush any task. But it’s like, it’s just me doing it, and it’s not a whole bunch of people because I’m not good at managing, and I don’t really know what to do unless someone tells me what to do, and visa versa. So it’s understanding, for a team to be effective you have to have all those. You know, we spent a lot of time this year working on org charts. And it was interesting, as we built org charts, there’s this flow. It looks like a big pyramid scheme. Here’s CEO and then it moves down to this level and this level. I used to always, I don’t, I always kind of hated it. What’s the guy on the bottom going to think, they’re clear down here, this branch of this tree? And it’s like, oh no. It doesn’t matter what part of the tree you are, the whole org chart is essential for the success of the company. There’s got to be people at the top of this thing who are strategic thinkers and a lot of times they make more money. Not all the time, but there’s a lot of value in strategic thinking right. And then underneath the strategic thinkers, then you have this layer of managers that are managing people, and then down below there’s these doers that are doing the actual work. And what’s interesting, I see a lot of times where we would have someone in our team who is a really good doer, they’re an amazing programmer, or amazing whatever. And we’re like, “Oh man, this guy is so amazing let’s move them up the org chart. Let’s make them a manager.” And all the sudden we put this person who’s like a rock star doer and we make them a manager and it’s like, they were so successful as a doer, but they suck as a manager, they don’t have management skills. Or we bring them up and say, “Hey, what do you think about this, strategically thinking?” And they’re like, “I don’t know.” And all the sudden they fail because we put them in a role where they’re supposed to be strategically thinking. And it’s like, no, you’re not supposed to be strategically thinking. You’re a doer and you’re supposed to go out there and actually do the thing. And I think, I look at our org chart now and there’s people who are doers who make more than the people who are managing them right. And that’s okay, because sometimes there’s a doer who’s insanely good at this thing and they should make more than their manager. I think in my head I always had this org chart where as you go down everyone gets paid less and less, and it’s not necessarily that way. It’s understanding the value of the role, what they’re doing is what they should be paid, but a doer can get paid more than a strategic thinker, it’s just a different level. I think for me, really understanding that, it’s like okay, there’s strategic people and there’s management people and there’s doer people. Understand those are the three different personality types and skill sets and all are essential to you being successful. So what I would encourage all of you to do today is sit back and be like, okay which one of those am I? Am I a strategic thinker? Can I sit down in front of a white board and map out a vision of this is what we’re going to do, and this is what it’s going to look like? And if you’re not, that’s okay. Don’t feel bad, but you need to get a strategic thinker on your team. You need to partner with somebody who is going to be that strategic thinker. The next question is okay, am I a manager? Do I love managing people and processes and plugging things in place and making sure everything is working together? Because if not, I’m not super…I’ve become adapted, I’m able to do that, but I don’t love that, it’s not my favorite thing. I should not be spending my time there. I need to find people who are really good at management. There’s this process I was trying to manage over the last 3 or 4 months and I just, it never got done because I’m not that good at management. And I just handed it off to somebody and it’ll probably be done in like an hour now, because that person, that’s their skill set. They’re amazing at managing and then doing. As my role in the company, in my dream job I’d just be a funnel builder. I’d be doing it all day long, that’s my favorite part of it. Unfortunately for me and the company, I’m more valuable as a strategic thinker, but I love doing it too, right. So there’s people on my team that just do it all day long. They write copy or they get to build funnels, or they get to do the design. I always tell them how jealous, I wish I could just be a doer, just doing the thing that you’re amazing at. That’s the thing for me, that I would love to do. In fact, my second, after, someday if we ever sell Clickfunnels, I’m going to come back and work for Clickfunnels and just be a funnel builder. That would be my dream. None of this stress of owning a company, and all the fun of just building the funnels. That’d be amazing. So just to understand that, there’s strategic thinkers, there’s managers, and there’s doers, and being okay with, first off figuring out who you are and second off, surrounding yourself with the other types of people because they are all essential for you to be successful. That was another big aha I had as I was going through this coaching phase and building the teams out. People I was super frustrated with until I realized, oh, they’re not a strategic thinker. Why do I keep giving this person strategic thinking opportunities, they’re an amazing manager. Let me get someone strategic to figure this out, build out the strategic vision, hand it to the manager and then they will run with it and make it amazing. But being upset at the manager because they’re not strategic thinking is wrong. I was in the wrong there, right. Or visa versa, you get the strategic thinker who is dreaming up all the ideas and we’re like, “Okay, go manage that, make it happen.” And they’re like, “I don’t know how to manage.” And then we’re angry at them. Like no, that’s what they are. It’s a super power, each of these are super powers. Understand that and coordinate people in the right spot and get your strategic thinkers to cast the vision, the managers to set up the processes, and then the doers to go and execute on the work. And when all three are working in synergy, that’s when you get magic happening. So number one, we talked about food as fuel. Number two, contest funnels. Number three, transition from all start to coach. Number four, understanding the difference between strategic thinkers, managers, and doers and how they all fit in your organization. And then the number five thing that was my last biggest takeaway for this year is, as we’re growing Clickfunnels, I feel bad, how many of you guys when you open up Facebook or Instagram all you see is my face 8000 times a day? I’m so sorry for that. But for a long time I’ve been the attractive character of Clickfunnels, therefore my face is out there, all those things. So it’s like, that’s what’s out there. It’s like eventually it gets so saturated that you can’t keep going with your one face, your one brand, your one thing. A million dollars is easy to keep pushing and getting your face out there. At a hundred million it’s like, man, we’re spending millions of dollars a month on my face, there’s only so many people in this world, it gets insane. So I was like, how do I do this? And also, let’s say we did want to sell Clickfunnels someday, or let’s say I wanted to retire or whatever, if my face is on the front of everything, it’s not a very good asset for somebody else to buy. So this year we started having this idea like, what are the other front ends we can create for Clickfunnels that aren’t Russell Brunson’s face? So that was the question, that was kind of the concept. And you will notice over the next 12 months inside our company, all the new things that are happening. We tested a couple, like one of them we had Kaelin Poulin, who just had her baby yesterday, by the way, she did a webinar, she did kind of my funnel hacks webinar but she did her version of it. And that’s done amazingly well, it’s sold great. It’s like people are hearing Kaelin’s story and they come to Clickfunnels and they don’t even know who I am, which is fantastic. So that’s one example. Some of them I can’t, I can’t tell details about them yet. But we are in the process right now, we signed letters of intent of acquiring a really large company, and the sole reason why we’re doing that is it gives me the ability to create dozens and dozens of front ends that aren’t Russell. They aren’t my face. They will lead people to Clickfunnels , but they aren’t my face, which is essential. So you guys will find out probably the end of quarter one, maybe early quarter two about that acquisition as long as it goes through. It should, and I’ll talk more about it and the strategy behind it because it’s so exciting. But I just, it’s like, we have a letter of intent signed but the deal’s not inked, so I gotta wait on that one. Another partnership I’m doing, again all the deals and partners and things I’m doing right now are all about like how can this be a front end that doesn’t require Russell Brunson’s face? So for you, I want you trying to think of the same thing. What are other front ends you can create for your business that aren’t always you focused. Are they a success story? Most of our ads that we’re developing now, we’re capturing success stories of our users. Our users are becoming the face of Clickfunnels. Our users are becoming the front ends. It’s not just Russell, not just his books, not just his things. The users are the ads. And we’re getting influencers making funny videos with influencers as the ads. We’re creating new software programs that aren’t just built into Clickfunnels because we’re building these tools externally where we can sell to bring people on the back end of Clickfunnels. So we’re building all the funnels and front end things that aren’t me, because if you see 22 Russell ads in a row, you’re likelihood of buying goes down with every single ad, because either you bought or you’re really annoyed with me. But if you see an ad from me, and then you see an ad from Tony Robbins and you see an ad from these other things that aren’t related, but they all push back to the same core thing, there’s magic there. So you’ll see this next year will be the year of a lot of funnels for our team. We’re building our agency, really, really large, but we’re doing it with a goal and a focus of it’s not Russell funnels. Actually I will give you a couple of examples to get the wheels in your head spinning. For example, Grant Cardone, we went and built a book funnel for him with the first 10x book. We flew on his plane and filmed the whole funnel there. So if you look at that book funnel, if you go and you buy the book through it, on the thank you page, basically it pushes people to Clickfunnels. So now we can target Grant and his audience, his people. He pays the ad dollars to sell his book, and the thank you page sells Clickfunnels and then we send a percentage of the affiliate commissions back to him. So it’s win/win where we’re able to help him drive traffic and sell a lot of books, which then in turn sells Clickfunnels. We’re trying to do the same deal with Robert Kiyosaki and potentially other people as well. Where it’s like, we’re helping them on the front end funnels and then in exchange we get customers on the back end. How many deals are there like that? That you can create where it’s like, I’m not necessarily the front, I’m able to leverage all these other people. So now in your newsfeed you’ll see Russell’s face selling my book, but you’ll see Tony Robbins book, you’ll see Grant Cardone’s book, you’ll see who elses book, you’ll see those things and you’ll buy them and it’s like on the backend, you’re introduced to Clickfunnels. Now it’s like, I can acquire a lot more customers, a lot of different type of customers through that process. Anyway, there’s kind of a vague way to explain it. You will see, that is my strategic vision for the year, and you’ll see it coming true over the next 12 months. And next year, when we’re doing the same podcast you’ll be like, ‘Oh, that’s what he’s talking about. So cool. I see how it all fits together.” Alright so those are the five biggest things, as I was going through my list today, just thinking of the biggest takeaways from the year, I think it’ll help you guys. So number one is I’m looking at food as fuel. How are you fueling your body, and knowing that right now Russell spends $100 a day on supplements to fuel his body, what can you do different. Maybe you don’t eat cereal for breakfast, maybe you eat cereal for dinner when you’re ready to go to bed, but man, you eat eggs for breakfast, or you eat ketones for breakfast, or you skip breakfast all together to keep your energy high. So fuel is number one. Number two is the power of challenge funnels and contest funnels. If you want to see ours in action go to onefunnelaway.com, but this is now the core front end to all our businesses. All of our books and everything will lead to this and this leads and sends people up our value ladder. Number three, my personal role of transitioning from the all star on my team to transitioning to a coach. I think for all you guys, the faster you can make that transition from all star to coach, the faster you can grow and start scaling your companies. Number four is understanding the different types of thinkers. There’s the strategic thinkers, the managers and the doers. And understanding that all three of these roles are essential for success in your company. And you gotta figure out who you are and surround yourself with the others. And then number five, creating different front ends for your company that aren’t just you. So there you go. There’s five big things for my year. My guess is most of you guys listening to this, only one or two of those things will actually resonate with you right now. That’s totally cool. Some of you guys aren’t in the spot where you have one front end working, let alone a whole bunch of front ends. So don’t even worry about that now. But some of you guys, you’re tired and you try to get stuff done and you can’t focus and it’s like man, the fuel you’re putting in your body is destroying your ability to compete. So it’s like fixing your fuel as your biggest thing. Or maybe it’s like, maybe I have a funnel but it’s not going that way, maybe I make a contest funnel in the front end. Each of the other guys, I hope there’s something you can pick from it that will benefit you specifically. And then maybe check out this podcast again in a year from now and then some of the other ones will pop out for you. But anyway, hopefully that helps you guys. Appreciate you all, thanks for listening. And with that said, I will talk to you guys again very, very soon. Bye everybody.

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Brian Underwood, Natalya Neidhart and What Would Oprah Wear?

Full Coverage

Play Episode Listen Later Oct 29, 2018 45:40

This week we’re chatting with Brian Underwood, beauty director of O, The Oprah Magazine and skincare fanatic. He shares all his insider tips on the best products hitting the market right now, his ultimate classics, his career journey and how to keep your skin looking incredible (just like his). And you know we asked him to dish on Oprah’s favourite products so stay tuned for that…We’ve also got new news from Pat McGrath, Anastasia, Too Faced and Jeffree Star plus a very special highlight of the week from WWE Superstar, Natalya! Nattie is a total beauty lover (and a Total Diva) so we couldn’t resist hitting her up for tips when we met her at WWE’s first-ever, all-women event, Evolution, in Long Island last weekend.Don’t forget you can use your 20% off code at Elemis.com until the end of the year – COVERAGE20 (not an affiliate code, we’re just spreading the lurve)New NewsPat McGrath Blitztrance LipsticksAnastasia Amrezy HighlighterToo Faced Pretty Rich collectionJeffree Star Alien paletteMain FeatureFollow Brian Underwood on Instagram and read his award-winning articles in O, The Oprah Magazine.Highlight of the WeekChapstick Total Hydration in Rose PetalJouer Essential High Coverage Liquid Concealer in LaceKevyn Aucoin Sensual Skin Enhancer See acast.com/privacy for privacy and opt-out information.

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My Big Take-Aways From 50,000 Feet In The Air