Podcasts about direct approach

Andrew Schmidt, Regional President, West Markets at Amway joins Direct Approach to discuss what it means to lead with principle during seasons of change. From flexible income trends and incentive evolution to new segmentation strategies and reputation risks, Andrew offers a grounded perspective on what's fixed, what's flexible—and why clarity is the foundation of trust.

In this episode of Direct Approach, Brett Duncan moderates a high-impact panel with executives Orville Thompson (Co-Founder & CEO, Scentsy), Brian Dill (Vice President of Sales, Norwex), Nancy Bogart (Founder & CEO, Jordan Essentials) and Lynn Lippert (Vice President, L'BRI). They share what's working (and what's not) in today's direct selling landscape—from self-hosting to subscriptions and TikTok.

Wayne Moorehead speaks with Mary Kay executives Dr. Lucy Gildea and Tara Eustace about keeping a legacy brand modern, relevant and impactful. Discover how Mary Kay fuses science-backed products, digital transformation and timeless purpose to empower women worldwide. With a 60-year foundation, they share how community, innovation and authenticity drive global success.

In a world dominated by digital connections, I'm reminded of the irreplaceable value of face-to-face interactions. From the sun-soaked shores of the Florida Keys, I've just experienced an eye-opening retreat that's left me buzzing with insights about the power of in-person events. Join me as I sit down with Kimmy Seltzer, a dating expert and retreat organizer, to explore why real-world connections are more crucial than ever in our increasingly online world. We'll dive into: - The resurgence of in-person events post-pandemic - The unique benefits of live gatherings for networking and business growth - Balancing online presence with real-world experiences - Strategies for diversifying your "connection portfolio" - Tips for maximizing networking opportunities at conferences Throughout our chat, Kimmy shares her journey from therapist to sought-after dating coach, offering valuable lessons for entrepreneurs looking to build authentic connections in their businesses. Don't miss Kimmy's golden nugget of advice for entrepreneurs ready to level up! It's a simple yet powerful reminder that could be the push you need to take that next big step. Timestamped Overview: 00:00:00 Welcome to Content is Profit: Special Florida Keys Edition 00:01:13 The Shift from Online to In-Person Connections 00:02:47 The Power of Direct Approach in Business and Dating 00:06:18 Leveraging Live Events and Media for Business Growth 00:10:55 Following Your Passion in Business 00:14:12 Final Advice: Just Go and Take Action Connect with Kimmy: https://www.instagram.com/kimmyseltzer/ https://www.kimmyseltzer.com/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Join host Wayne Moorehead as Aspen Emry, co-founder and CEO of Bravenly Global, shares her journey from teacher to building a $50M wellness empire during a pandemic. Discover how she crafted a balanced compensation plan, fostered a thriving community and leveraged human connection to drive explosive growth. Aspen's insights on leadership, innovation and the future of direct selling will inspire you. Full of actionable strategies for success, this is the episode you don't want to miss.   

(Special Presentation from DSU Spring 2025) What does it really take to build trust, loyalty and momentum from the ground up? In this bonus episode, Aspen Emry shares the bold, messy and deeply personal approach behind Bravely's explosive growth. From grassroots beginnings to a $100M trajectory, she reveals how showing up with heart, humility and hustle can change everything. If you're craving real talk on leadership, culture and connection, this presentation—straight from Spring DSU—is for you!  Want more exclusive content from DSU events? Become a DSN supporter company at directsellingnews.com/supporter and unlock a wealth of insights available 24/7 in the DSN Library.   

Join host Wayne Moorehead as Kirk Jowers, CEO of doTERRA, shares his journey from political law to leading a wellness giant. From advising McCain and Obama to driving doTERRA's global growth, he reveals strategies for innovation, building community and navigating direct selling's future. Explore his insights on balancing legacy with evolution, revamping compensation plans and why direct selling could solve loneliness—a health crisis of our time. This is the episode you don't want to miss!

AI is no longer a future concept—it's transforming direct selling today. In this episode of Direct Approach, Wayne Moorehead talks with Gareth Hooper, Chief Information Officer at Sunrider International, about how AI-powered tools are reshaping the industry. From smarter selling strategies to AI-driven customer experiences, Gareth shares real-world applications and insights on where companies should start. Tune in for a pivotal conversation on the future of AI in direct selling.

In this special, 100th episode of Direct Approach, Wayne Moorehead sits down with Stuart Johnson, CEO of Direct Selling News and a 40-year industry veteran. Known as the “CEO Whisperer,” Stuart shares his journey from distributor to influential consultant. Discover his insights on building trust, navigating change and thriving amidst competition. Packed with strategic vision and actionable advice, this episode is a must-listen for leaders looking to innovate and grow.

Wayne Moorehead sits down with industry veteran and business consultant Gordon Hester for a candid conversation on trust, momentum and the power of small decisions. Here Gordon dives into transactional vs. experiential leadership, navigating change without losing trust and avoiding common pitfalls in compensation plan changes. Packed with real-world strategies and insights, this episode is a must-listen for anyone looking to future-proof their business.

In the latest Direct Approach podcast, Wayne talks with Susannah Schofield, OBE, Director General of the DSA UK and Ireland. Susannah shares her bold vision for the future of direct selling, highlighting the power of proactive change, personalization and collaboration. From spearheading a transformative rebrand to leveraging technology and AI, she provides insights on how the industry can adapt, innovate and thrive.

In the latest Direct Approach episode, Wayne sits down with Daniel Chavez, Founder and CEO of VIVRI, to explore his journey from finance to direct selling. Daniel shares how he built a thriving business by starting small, staying true to his values and empowering distributors. Learn about his strategies for sustainable growth, effective market entry in Latin America and fostering trust within the channel.

What does it take to spark real transformation in direct selling? In this episode of Direct Approach, Wayne Moorehead sits down with LifeVantage President and CEO Steve Fife to uncover the bold moves and results behind the company's groundbreaking LV360 initiative. From overhauling their compensation plan to embracing affiliate marketing, Steve shares how LifeVantage evolved its strategy to meet the demands of today's market while staying true to its roots. You'll hear about the challenges of shifting from playing defense to playing offense, the importance of building trust between corporate and field leaders and the measurable impact of aligning vision with action. Whether you're a CEO, team leader or business builder, this episode is packed with actionable insights you can use to create sustainable growth and elevate your approach.   In this episode, you will be able to: Build trust for lasting change Balance affiliate and traditional sales Simplify and energize compensation Play to win, not just survive Evolve to stay ahead in direct selling  

This week on Direct Approach, Wayne Moorehead sits down with David Schmidt, CEO of LifeWave and holder of over 130 patents. David shares how innovation, resilience and vision have driven LifeWave to 20 years of success in regenerative science and direct selling. Learn how he navigated challenges, fostered a culture of cutting-edge innovation and is shaping the future with bold advancements in AI, robotics and clean energy. Don't miss this inspiring conversation on building a generational business.

Join host Wayne Moorehead and Color Street's CRO, Brick Bergeson, as they discuss tools for building sustainable growth. Brick shares strategies for stabilizing and structuring companies for long-term success, from aligning brand identity with core values to tracking essential KPIs. Learn how his experience in hypergrowth companies has shaped his approach to creating an empowered sales force, driving early success and enhancing distributor engagement. Don't miss this invaluable episode!

¿Te preguntas si el primer evento DSU LATAM 2025 es para ti? Únete a Alex Hoffman y Al Bala en este episodio especial del podcast Direct Approach, donde profundizan en estrategias comprobadas para el éxito en la venta directa en América Latina. Como oradores destacados del evento DSU LATAM, que se llevará a cabo del 8 al 9 de enero en Doral, Florida, también compartirán por qué no puedes perderte este evento histórico. Wondering if the first-ever DSU LATAM 2025 is right for you? Join Alex Hoffman and Al Bala in this bonus episode of the Direct Approach podcast as they dive into proven strategies for direct selling success in Latin America. As featured speakers for the DSU LATAM event happening January 8-9 in Doral, Florida, they'll also share why you can't afford to miss this landmark event! 

In this special episode, we highlight key insights from the DSN Fall Direct Selling University event. Discover actionable strategies to refine your compensation plans, the game-changing impact of AI in direct selling and how micro-commitment campaigns are driving conversions. You'll also learn about the importance of building strong leadership, embracing flexibility and leveraging technology to enhance your business. Don't miss out on these powerful takeaways shaping the future of the industry!

On the latest episode of Direct Approach host Wayne Moorehead talks with industry experts Heather Chastain, Brett Duncan and Blake Mallen. They'll dive into industry trends, compensation plan innovations and the complex world of regulatory and compliance issues. Plus, get the surprising truth behind direct selling's battle with affiliate marketing and learn how to leverage AI to transform your strategies and boost efficiency. They'll also share their favorite takeaways from the recent DSU.

Epoch AI is the premier organization that tracks the trajectory of AI - how much compute is used, the role of algorithmic improvements, the growth in data used, and when the above trends might hit an end. In this episode, I speak with the director of Epoch AI, Jaime Sevilla, about how compute, data, and algorithmic improvements are impacting AI, and whether continuing to scale can get us AGI. Patreon: https://www.patreon.com/axrpodcast Ko-fi: https://ko-fi.com/axrpodcast The transcript: https://axrp.net/episode/2024/10/04/episode-37-jaime-sevilla-forecasting-ai.html   Topics we discuss, and timestamps: 0:00:38 - The pace of AI progress 0:07:49 - How Epoch AI tracks AI compute 0:11:44 - Why does AI compute grow so smoothly? 0:21:46 - When will we run out of computers? 0:38:56 - Algorithmic improvement 0:44:21 - Algorithmic improvement and scaling laws 0:56:56 - Training data 1:04:56 - Can scaling produce AGI? 1:16:55 - When will AGI arrive? 1:21:20 - Epoch AI 1:27:06 - Open questions in AI forecasting 1:35:21 - Epoch AI and x-risk 1:41:34 - Following Epoch AI's research   Links for Jaime and Epoch AI: Epoch AI: https://epochai.org/ Machine Learning Trends dashboard: https://epochai.org/trends Epoch AI on X / Twitter: https://x.com/EpochAIResearch Jaime on X / Twitter: https://x.com/Jsevillamol   Research we discuss: Training Compute of Frontier AI Models Grows by 4-5x per Year: https://epochai.org/blog/training-compute-of-frontier-ai-models-grows-by-4-5x-per-year Optimally Allocating Compute Between Inference and Training: https://epochai.org/blog/optimally-allocating-compute-between-inference-and-training Algorithmic Progress in Language Models [blog post]: https://epochai.org/blog/algorithmic-progress-in-language-models Algorithmic progress in language models [paper]: https://arxiv.org/abs/2403.05812 Training Compute-Optimal Large Language Models [aka the Chinchilla scaling law paper]: https://arxiv.org/abs/2203.15556 Will We Run Out of Data? Limits of LLM Scaling Based on Human-Generated Data [blog post]: https://epochai.org/blog/will-we-run-out-of-data-limits-of-llm-scaling-based-on-human-generated-data Will we run out of data? Limits of LLM scaling based on human-generated data [paper]: https://arxiv.org/abs/2211.04325 The Direct Approach: https://epochai.org/blog/the-direct-approach   Episode art by Hamish Doodles: hamishdoodles.com

In the latest Direct Approach episode, Wayne talks with Amber Olson Rourke co-founder and President at Neora. A Stevie award-winning podcast host and recognized by DSN as a top 40 under 40 executive, Amber is no stranger to the direct selling space. In this candid conversation, she brings a wealth of knowledge on leading through challenges, navigating economic pressures and more. Her unexpected insight into the power of energy could revolutionize the way you approach leadership.

On the latest Direct Approach episode, Wayne Moorehead and pawTree Founder & CEO Roger Morgan discuss the Test-Learn-Scale approach, elevating brand positioning and enhancing customer retention. A distinguished figure in direct selling, Roger brings extensive experience from his strategic roles at Boston Consulting Group, Walt Disney, Imagineering, and KPMG. He also led pawTree to impressive milestones, such as inclusion in the Inc. 5000 and the DSA Rising Star Award.

On the latest episode of Direct Approach “Building a Science-First Direct Selling Brand with Staying Power” Wayne and Daniel Picou take an in-depth look at the importance of open communication, cultural sensitivity, and collaboration in building a thriving global enterprise. A successful entrepreneur and co-founder and CEO of Three International, Daniel Picou boasts a wealth of experience in the direct selling industry. 

In the latest episode of Direct Approach, Wayne talks with Plexus CEO Gene Tipps. Gene brings over 25 years of experience in the direct selling space, encompassing a diverse range of leadership roles across startups and multimillion-dollar organizations. With a proven track record in operational excellence and strategic oversight, his transition to CEO at Plexus offers a wealth of knowledge that will resonate with aspiring and current leaders. 

This episode of Direct Approach features Ryan Scott, Neumi's Chief Strategy Officer. Ryan shares Neumi's inspiring story and explains how they empower distributors and embrace data to keep their strong startup momentum going. Ryan and Wayne are joined by Mike Tingey and Brandon John from Fluid, the innovative company behind the most talked about app in the channel. Learn what the app has done for Neumi and discover what it could do for you!

This episode of Direct Approach features Peter Maddox, President of Canada's Direct Selling Association. Peter provides a Masterclass on how direct selling companies can thrive in Canada and explain the regulatory ins and outs of the market. He'll also share his expertise on the generational shifts impacting the channel, the vital role of storytelling and how technology fuels future success! Join Wayne and Peter as they cover all this and more in a can't-miss episode! 

This episode of Direct Approach features Heidi Leist, Founder and CEO of Lemongrass Spa. Heidi shares how her passion for toxin-free skincare products led her to build a thriving company. You'll discover how Heidi's innovative approach to marketing and retention has created a culture that emphasizes personal interactions and unwavering belief. And you don't want to miss her fresh takes on product development and promotions! Join Wayne and Heidi as they cover all this and more in this lively episode!

Episode 87 - Message and Momentum 11 - Connection to Conversation Turn LinkedIn Connections into Meaningful ConversationsIn this session, Angela Durant and Anke Herman discuss effective strategies for transforming LinkedIn connections into engaging conversations, with potential for business opportunities. Angela shares her journey from voice coaching to corporate training, emphasizing the importance of relevancy, positioning, and having a clear route map in communication strategies. Attendees participate by sharing their approaches and getting actionable feedback. Key takeaways include being personable, direct, and reducing defenses to build trust in digital communications.00:00 Introduction and Initial Engagement00:53 Meet the Hosts: Angela and Anka01:22 Angela's Professional Journey02:10 The Visible Club: Empowering Solopreneurs02:38 Anka's Expertise03:14 Effective Communication Strategies04:41 Handling Online and Offline Conversations06:05 Building Trust and Relevancy13:23 Practical Exercise: Turning Connections into Conversations18:12 Real-World Examples and Techniques34:04 Direct Approach to CEOs35:13 Crafting a Compelling Message35:59 Overcoming Fear and Inertia36:41 Personalizing Your Outreach37:59 Practical Application and Examples44:52 Building Trust in DMs49:24 Effective Marketing Strategies53:03 Concluding Thoughts and Next StepsJoin us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentumAngela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.************

Don't miss this one-of-a-kind episode of Direct Approach featuring Chris McDermott, CEO of UK-based The 1:1 Diet by Cambridge Weight Plan. Chris shares fascinating insights from across the pond, including the unique challenges and opportunities of leading an employee-owned company; powerful PR strategies specifically for direct selling; and the importance of developing your own leadership style. Join Wayne and Chris as they cover all this and more in a candid episode!

This episode of Direct Approach provides a blueprint to sustainable success—you'll come away with a clear understanding of how PM-International has been able to achieve year-over-year growth for THREE DECADES! Join Wayne and his guest Gordon Hester, PM's CSO of the Americas. They'll cover PM's strategies in a candid conversation full of actionable insights and advice. Next level your growth with key takeaways from PM—#6 on DSN's Global 100.

This episode of Direct Approach takes a look at Young Living's origin story with Mary Young, the company's inspirational Co-Founder & CEO. Mary recounts how the company started and the lessons they've learned about building belief, staying true to your roots and the importance of believing in your products and their potential. You're sure to be inspired and encouraged by Mary's story of this successful company built with passion and purpose. 

This episode of Direct Approach provides invaluable insights into Hispanic and Latino markets with Armand Puyolt, the impactful, inspirational Founder & CEO of Vida Divina. Join Armand as they discuss some surprising strategies regarding international expansion and acquisitions. These philosophies might be just what you need to master this growing market. PLUS—Armand shares the five empowering success secrets he teaches his field.

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Now THIS is forecasting: understanding Epoch's Direct Approach, published by Elliot Mckernon on May 5, 2024 on The Effective Altruism Forum. Happy May the 4th from Convergence Analysis! Cross-posted on LessWrong. As part of Convergence Analysis's scenario research, we've been looking into how AI organisations, experts, and forecasters make predictions about the future of AI. In February 2023, the AI research institute Epoch published a report in which its authors use neural scaling laws to make quantitative predictions about when AI will reach human-level performance and become transformative. The report has a corresponding blog post, an interactive model, and a Python notebook. We found this approach really interesting, but also hard to understand intuitively. While trying to follow how the authors derive a forecast from their assumptions, we wrote a breakdown that may be useful to others thinking about AI timelines and forecasting. In what follows, we set out our interpretation of Epoch's 'Direct Approach' to forecasting the arrival of transformative AI (TAI). We're eager to see how closely our understanding of this matches others'. We've also fiddled with Epoch's interactive model and include some findings on its sensitivity to plausible changes in parameters. The Epoch team recently attempted to replicate DeepMind's influential Chinchilla scaling law, an important quantitative input to Epoch's forecasting model, but found inconsistencies in DeepMind's presented data. We'll summarise these findings and explore how an improved model might affect Epoch's forecasting results. This is where the fun begins (the assumptions) The goal of Epoch's Direct Approach is to quantitatively predict the progress of AI capabilities. The approach is 'direct' in the sense that it uses observed scaling laws and empirical measurements to directly predict performance improvements as computing power increases. This stands in contrast to indirect techniques, which instead seek to estimate a proxy for performance. A notable example is Ajeya Cotra's Biological Anchors model, which approximates AI performance improvements by appealing to analogies between AIs and human brains. Both of these approaches are discussed and compared, along with expert surveys and other forecasting models, in Zershaaneh Qureshi's recent post, Timelines to Transformative AI: an investigation. In their blog post, Epoch summarises the Direct Approach as follows: The Direct Approach is our name for the idea of forecasting AI timelines by directly extrapolating and interpreting the loss of machine learning models as described by scaling laws. Let's start with scaling laws. Generally, these are just numerical relationships between two quantities, but in machine learning they specifically refer to the various relationships between a model's size, the amount of data it was trained with, its cost of training, and its performance. These relationships seem to fit simple mathematical trends, and so we can use them to make predictions: if we make the model twice as big - give it twice as much 'compute' - how much will its performance improve? Does the answer change if we use less training data? And so on. If we combine these relationships with projections of how much compute AI developers will have access to at certain times in the future, we can build a model which predicts when AI will cross certain performance thresholds. Epoch, like Convergence, is interested in when we'll see the emergence of transformative AI (TAI): AI powerful enough to revolutionise our society at a scale comparable to the agricultural and industrial revolutions. To understand why Convergence is especially interested in that milestone, see our recent post 'Transformative AI and Scenario Planning for AI X-risk'. Specifically, Epoch uses an empirically m...

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Now THIS is forecasting: understanding Epoch's Direct Approach, published by Elliot Mckernon on May 4, 2024 on LessWrong. Happy May the 4th from Convergence Analysis! Cross-posted on the EA Forum. As part of Convergence Analysis's scenario research, we've been looking into how AI organisations, experts, and forecasters make predictions about the future of AI. In February 2023, the AI research institute Epoch published a report in which its authors use neural scaling laws to make quantitative predictions about when AI will reach human-level performance and become transformative. The report has a corresponding blog post, an interactive model, and a Python notebook. We found this approach really interesting, but also hard to understand intuitively. While trying to follow how the authors derive a forecast from their assumptions, we wrote a breakdown that may be useful to others thinking about AI timelines and forecasting. In what follows, we set out our interpretation of Epoch's 'Direct Approach' to forecasting the arrival of transformative AI (TAI). We're eager to see how closely our understanding of this matches others'. We've also fiddled with Epoch's interactive model and include some findings on its sensitivity to plausible changes in parameters. The Epoch team recently attempted to replicate DeepMind's influential Chinchilla scaling law, an important quantitative input to Epoch's forecasting model, but found inconsistencies in DeepMind's presented data. We'll summarise these findings and explore how an improved model might affect Epoch's forecasting results. This is where the fun begins (the assumptions) The goal of Epoch's Direct Approach is to quantitatively predict the progress of AI capabilities. The approach is 'direct' in the sense that it uses observed scaling laws and empirical measurements to directly predict performance improvements as computing power increases. This stands in contrast to indirect techniques, which instead seek to estimate a proxy for performance. A notable example is Ajeya Cotra's Biological Anchors model, which approximates AI performance improvements by appealing to analogies between AIs and human brains. Both of these approaches are discussed and compared, along with expert surveys and other forecasting models, in Zershaaneh Qureshi's recent post, Timelines to Transformative AI: an investigation. In their blog post, Epoch summarises the Direct Approach as follows: The Direct Approach is our name for the idea of forecasting AI timelines by directly extrapolating and interpreting the loss of machine learning models as described by scaling laws. Let's start with scaling laws. Generally, these are just numerical relationships between two quantities, but in machine learning they specifically refer to the various relationships between a model's size, the amount of data it was trained with, its cost of training, and its performance. These relationships seem to fit simple mathematical trends, and so we can use them to make predictions: if we make the model twice as big - give it twice as much 'compute' - how much will its performance improve? Does the answer change if we use less training data? And so on. If we combine these relationships with projections of how much compute AI developers will have access to at certain times in the future, we can build a model which predicts when AI will cross certain performance thresholds. Epoch, like Convergence, is interested in when we'll see the emergence of transformative AI (TAI): AI powerful enough to revolutionise our society at a scale comparable to the agricultural and industrial revolutions. To understand why Convergence is especially interested in that milestone, see our recent post 'Transformative AI and Scenario Planning for AI X-risk'. Specifically, Epoch uses an empirically measured scaling ...

This episode of Direct Approach highlights the field recruitment strategies you need right now. Host Wayne Moorehead and fellow industry experts Heather Chastain and Brett Duncan unpack the underlying issues behind the channel's stagnant growth. Old recruitment philosophies aren't getting the results we want, and companies are looking for strategies that ignite and empower their field. Wayne, Heather and Brett will share the success strategies you need to stop the stagnation. PLUS—their favorite moments and key takeaways from DSU—it's all on the Direct Approach!

Unlock the secrets to cross-cultural success in direct selling with our latest episode of Direct Approach! Join Wayne as he delves into an inspiring conversation with Kenya Vergara Zatarain, an executive leader continuing her family's 32 year legacy with Omnilife. Discover how Omnilife rose to rank 21 on the 2024 Global 100 List, earning $633 million in annual revenue for 2023. Kenya shares invaluable insights into Omnilife's strategic approach, rooted in cultural understanding and personal connections. From their founding vision to innovative marketing strategies, learn how authenticity and hard work pave the path to success in Latin America and beyond. Tune in now to gain exclusive access to Kenya's expertise and unlock the keys to thriving in the world of direct selling!

Join David Brown and Ryan Thompson, Co-Founders and Co-CEOs of ACTIVZ, on "Adapt and Localize: Keys to Global Growth in Direct Selling." Launched in 2017, the Utah- based company defied convention and chose to focus exclusively on the Hispanic market by launching in Mexico.  Omnichannel and multinational, ACTIVZ is growing rapidly. In this episode, discover their international expansion strategies, personalized approaches and tech tools that catapulted them onto an elite list of direct selling organizations with four consecutive years of revenue growth!

Adam Rosen, founder of an email outreach company, discusses the evolution of cold email and the impact of recent changes in the industry. He explains how the Squarespace acquisition of Google domains affected bounce rates and forced companies to adapt their cold email strategies. Rosen emphasizes the importance of quality in cold email marketing and addresses the perception of cold email as spam. He also provides insights into choosing the right cold email tool and shares success stories of reaching high-profile executives through cold email outreach.  Additionally, Rosen discusses the balance between travel and business growth and offers tips for negotiating Airbnb rentals. In this conversation, Adam Rosen discusses his customer acquisition methods, including cold email, LinkedIn outreach, and referrals. He emphasizes the importance of setting proper expectations with customers and underpromising and overdelivering. Adam also shares insights on the direct approach in marketing and the need to build a system that works for you. He discusses the use of a primary domain for email outreach and the optimal number of touches in cold email campaigns. Adam highlights the importance of personalized outreach and the value of a quick sales cycle. He also emphasizes the need to avoid overcomplicating sales conversations and to embrace pain as a learning opportunity.  Takeaways Cold email and LinkedIn outreach are effective methods for customer acquisition. Setting proper expectations with customers is crucial for long-term success. Underpromising and overdelivering can lead to satisfied and loyal customers. Building a system that works for you is essential for scalability and efficiency in sales. Personalized outreach from the point person tends to yield better results.  Using a primary domain for email outreach can be effective if the list is highly curated. The optimal number of touches in cold email campaigns is around three to five. Decision makers prefer a direct approach and appreciate transparency in pricing. Short sales cycles are possible if the right person is reached at the right time. Simplifying sales conversations and avoiding overcomplication can lead to better outcomes. Embracing pain and challenges can lead to growth and learning in business.  Contact Adam Rosen at EOCworks.com for more information. Chapters 00:00 Introduction and Background 00:23 Transition to Digital Nomad Lifestyle 01:24 The Evolution of Cold Email 05:02 Adapting to Changes in Cold Email 07:02 Addressing the Perception of Cold Email as Spam 08:06 Choosing the Right Cold Email Tool 09:07 Gaming the System and the Importance of Quality 10:03 The Game of Cold Email Marketing 11:02 Effectiveness of Cold Email in Reaching Executives 12:45 The Value of Cold Email in B2B 13:49 Success Stories from Cold Email Outreach 15:05 Transition to Email Outreach Company 18:18 Balancing Travel and Business Growth 19:37 Choosing Travel Destinations 22:25 Negotiating Airbnb Rentals 25:05 Providing Full-Service and DIY Options 26:43 Timeframe for Results in Cold Email 27:36 Business Growth Strategies 28:00 Customer Acquisition Methods 29:02 Setting Proper Expectations 30:52 Direct Approach vs. Ancillary Marketing 32:32 Building a System for Success 34:42 Personalized Outreach vs. Assistant Outreach 36:34 Using Primary Domain for Email Outreach 38:05 Optimal Number of Touches in Cold Email Outreach 40:43 Decision Makers' Preferences in Sales Outreach 43:11 Avoiding Overcomplication in Sales Conversations 45:03 Short Sales Cycles and Quick Buying Decisions 48:56 Simplified Call Flow and Pricing Transparency 52:40 Embracing Pain and Learning from Challenges 55:25 Contact Information https://blog.thesaleswhisperer.com/p/adam-rosen-outbound-prospecting Join the Inner Circle https://www.thesaleswhisperer.com/c/inner-circle Market like you mean it. Now go sell something.  ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/

In this episode of the Direct Approach podcast, Brandi Huyser, Vice President of Integrated Health and Wellness Platforms at Amway Corporation, shares her extensive insights into brand strategy, market positioning and the power of authentic partnerships for global brand growth. Throughout the conversation, she underscores the importance of co-creation, market trend awareness and the transformative power of genuine collaboration in marketing. Brandi emphasizes the strategic value of embracing uniqueness, involving stakeholders in decision-making providing listeners a unique view into Amway's global brand growth strategies.

In this episode, you will learn the importance of creating a simple and sustainable self-care routine. I'll share my personal experience of needing alone time, and how I created practical activities that bring me joy. You'll also learn the five wellness points that make us feel whole as mothers: social wellness, physical wellness, spiritual wellness, emotional wellness, and intellectual wellness. Takeaways Creating a simple and sustainable self-care routine is important for working moms. Self-care activities can be practical and bring joy. The five wellness points that make us feel whole as mothers are social wellness, physical wellness, spiritual wellness, emotional wellness, and intellectual wellness. Adjusting self-care routines based on current needs is necessary for personal growth. Chapters 00:00 Introduction to Season 12 01:25 Direct Approach to Self-Care 05:26 Self-Care Within the Home 09:44 The Challenges of Motherhood 10:05 The Five Wellness Points 11:07 Prioritizing Different Wellness Points 13:23 Adjusting your Self-Care Routine 14:41 Homework Assignment Links The Overall Wellness Quiz - https://www.backtoyouin5.com/wellness-quiz The Self Care Refresh - https://www.backtoyouin5.com/refresh --- Support this podcast: https://podcasters.spotify.com/pod/show/brittany-elliott0/support

In this episode of Direct Approach, John Alcala, CEO of IT WORKS!, brings a wealth of experience and perspective. Transitioning from Wall Street to global success in the field side of direct selling alongside his wife SheriLynn, and recently stepping into the role of CEO, John's journey is both inspiring and relatable. This episode delves into John's strategies for navigating industry shifts, with a focus on simplification, technology adoption, and cultivating a vibrant company culture. With a field dominated by young entrepreneurs–84% of their field are 18 to 34 years old–John shares actionable insights for engaging this demographic effectively.

Welcome to Direct Approach, a bi-weekly podcast hosted by Wayne Moorehead where direct selling executives can gain timely insights, fresh perspectives, and actionable takeaways crafted to fuel the growth and evolution of your business. In this episode, Wayne engages in a riveting and unfiltered discussion with Shawn Meaike, the trailblazing Founder and CEO of Family First Life. Shawn's remarkable story of catapulting his business from an $11 million debut year to a staggering 30,000 agents and $750 million in annual revenue in 2023 is rooted in defying convention and intricately navigating the delicate balance of autonomy to pursue unprecedented growth. Discover the ingenious strategies fueling this meteoric rise and glean insights into the dynamic intersection of scaling, funding and technological innovation. Shawn's practical guidance is a must-listen revelation for leaders and entrepreneurs aspiring to scale and fund their ventures authentically.  

In this episode, we explore the groundbreaking victorious ruling shaping the future of direct selling. Co-CEOs of Neora, Jeff Olson and Deborah Heisz, share invaluable insights and hard-won lessons for leaders navigating critical changes.  Offering a comprehensive overview of the challenges faced, the strategic decisions made, and the valuable lessons derived, serving as a guiding framework and what many are calling a blueprint in an industry undergoing massive transformation.  With a focus on real-world experiences and practical insights, Jeff and Deborah's perspectives offer valuable guidance for industry leaders looking to enhance their business models, adapt to regulatory changes and prioritize customer-centric approaches.  

In this special episode of Direct Approach podcast, we pulled the high-impact takeaways, strategies and actionable wisdom from 29 dynamic direct selling industry leaders and expert guests who graced the podcast in 2023. This particular episode is a treasure trove of knowledge. Learn from some of the best in the business as they share their strategies and secrets to success.  

With a potential Cerberus threat imminent, the Rubicon crew confront the issues at the Janus Collective R&D Facility head on.

In this episode, Wayne talks with Paulo Moledo, President and CEO of Hy Cite. Wayne and Paulo delve into the significance of trust, respect and open communication in navigating this delicate balance of honoring your company's legacy while propelling it toward the future. Paulo also emphasizes the pivotal roles of transparency, collaboration, and responsible AI deployment, illuminating the ethical considerations surrounding the transformative impact of AI and much more.  

In this episode, Wayne talks with Ashley Collins, EVP of Marketing at USANA, bringing over 20 years of expertise in PR, marketing and communications. They delve into navigating dynamic direct selling marketing, utilizing digital strategies for brand presence, testing and data-driven decision-making, crafting transparent and authentic messaging to enhance your value proposition, affiliate programs and more!

In this episode, Wayne interviews Sunny Beutler, Sunrider International's CEO exploring challenges in managing a vast global product portfolio in direct selling. Sunny shares tips on prioritizing launches, leveraging seasonality, and making strategic decisions for efficiency and profitability. Gain insights on optimizing your portfolio, fostering employee loyalty and cultivating a positive company culture. 

Mark shares a recent conversation on The Dr. Joe Show with veteran director Laura Canfield and Carnegie-performing singer-actor Brian Kenerson on the bonds made during the production process, the thrill of applause, and the triumph of making a show that both the performers and theatergoers enjoy! Get your tickets for Brian's directorial debut, Christmas on Cedar Street! Keep up with Laura's work and upcoming show's on LRC's website! This episode was originally heard on The Dr. Joe Show. Affiliate Links: Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD

Get ready for an episode like no other! Join host Wayne Moorehead and industry experts Paul Adams, Heather Chastain, and Brett Duncan as they dive deep into the secrets of success in building thriving communities, challenges that legacy companies must navigate, the best opportunities for growth and expansion, the magic of simplification and much more. Plus, they share their top takeaways from the recent Fall DSU Event, including the significance of the Neora Win.   With decades of experience working in various roles within direct selling companies and as consultants, their unique expertise provides valuable insights into the industry's current state and future prospects. This conversation is not just refreshing; it's a game-changer.  

A message from the host of the Direct Approach Podcast, Wayne Moorehead.