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Janeane Bernstein is a writer, speaker, radio host/producer at KUCI 88.9fm, and host of the new series, OUTSIDE THE BOX. She earned a doctorate from Boston University in Educational Media & Technology and graduated from Syracuse University with her bachelor's and master's degrees in Education & Communications.  She is a 2021 Age Boom Academy Fellow with the Robert N. Butler Columbia Aging Center in partnership with Columbia Journalism. She first started writing at age 15 when her creative writing teacher told her, "There are no wrong answers." Her love of all things creative has helped her throughout life's ups and downs. Her first book, GET THE FUNK OUT, %^&* Happens, What to Do Next! about creating resilience and strength through life's curveballs was published by Post Hill Press, distributed by Simon & Schuster and Audible.com. She currently speaks to students and adults about finding resilience in challenging times, making mental, physical, and emotional health a priority, and the power of mentorship.  Janeane's short script, WYLE, was a Finalist in the Big Apple Film Festival Screenplay Competition November 2020. Her TV pilot, FINDING MS. KATEY, was an Official Semi-Finalist in the 2020 LA Femme International Film Festival October 2020, and her feature screenplay, BIRDIE, was a Finalist in the 2018 LA Femme International Film Festival,  and an initial selection in the 2018 Black List / Women In Film Feature Lab. As of July 2021, she is a Semi-Finalist in the Rhode Island International Film Festival for her two short scripts, WYLE and LOW BATTERY. She is currently working on comedic short screenplays and pilots, and sees screenwriting as an incredible way to capture the unexpected, funny and touching moments of what life looks like now.In this episode Leslie and Janeane discuss her writing process, shorts vs. features, character development, exposition, soliciting for your film and writing a proof of concept.

It is a pleasure to welcome author and radio host Janeane Bernstein, Ed.D, to The Jake's Take with Jacob Elyachar Podcast. Janeane is a writer, speaker, and radio host/producer at KUCI 88.9FM in Orange Country, California. She is also the host of the new online series, Outside the Box, a podcast and virtual event platform designed to create positivity, meaningful connections and expand the possibilities.Janeane earned a doctorate from Boston University in Educational Media and Technology from the Curriculum and Teaching program and graduated from Syracuse University with her Bachelor's and Master's Degrees in Education and Communications. Also, she is a 2021 Age Boom Academy Fellow with the Robert N. Butler Columbia Aging Center in partnership with Columbia University's Columbia Journalism School.In 2020, she released her very first book, Get the Funk Out, %^&* Happens, What to Do Next! Published by Post Hill Press and distributed by Simon & Schuster and Audible, Get the Funk Out focuses on creating resilience and strength through life's curveballs. Janeane also speaks to students and adults about finding resilience in challenging times, making emotional, mental, and physical health a priority, and the advantages of having a mentor. In this edition of The Jake's Take with Jacob Elyachar Podcast, Janeane Bernstein, Ed.D revealed her radio show's most memorable guests. She also revealed her writing process behind Get the Funk Out.

Jewelz and Chrissy discuss cultural appropriation primarily in context of indigenous people.   Resources: “Indigenous Stories of Uncertain Times” You Can Stop Appropriation of Indigenous Cultures Cultural Appropriation and Wellness Guide Why Cultural Appropriation is Disrespectful How to Recognize Cultural Appropriation — and What to Do Next  

S2 E 10 Janeane Bernstein Ed d Get the Funk Out! | Book by Janeane Bernstein, Ed.D. | Official Publisher Page | Simon & Schuster (simonandschuster.com) BOOK | Janeane Bernstein Podcasts: Get the Funk Out! http://getthefunkoutshow.kuci.org OUTSIDE THE BOX OUTSIDE THE BOX with Janeane Bernstein | iHeartRadio 1. CBS8 San Diego Morning Show: https://cbs8.com/embeds/video/509-67816d58-16a3-443f-80a8-1b4b65b5680b/iframe?jwsource=cl 2. Conversations with the Inspiring Janeane Bernstein - Voyage LA Magazine | LA City Guide 3. How to Get the Funk Out and Know What to Do Next with Janeane Bernstein https://youtu.be/kcX0XGLvL-0 iHeartRadio 4. Resilience During COVID with Janeane Bernstein, ED.D. - Moments with Marianne Moments with Marianne | iHeartRadio LINKS: http://www.janeanebernstein.com social: https://www.linkedin.com/in/janeanebernstein https://twitter.com/Momz_rock https://www.instagram.com/janeanebernstein Mantra – Sometimes the Worst thing that happens to you turns out to be the best thing that ever happened It's never too late to be what you might have been – George Elliot Book – Total Control Lee Parks Youtube – MOTOJITSU Song – Unchained – Van Halen Advice – Just Keep going Dad #Resilience Download our 5 3 1 workbook https://www.sprinklecaldwell.com/workbook Enroll in Our courses on Udemy • Ten 10 Finance o https://www.udemy.com/course/ten-10-finance/?referralCode=FC84343BF55D078A01A8 • Build Resilience with the 5 – 3 – 1 plan o https://www.udemy.com/course/build-covid-resilience-with-the-5-3-1-plan/?referralCode=2BEE7091B7DE1CA954E1 Our new book - Resilience: How the COVID-19 Pandemic Made Us Wiser and Stronger Coming soon – late january Learn more about my book Mine, Ours, and Yours: A Father's Journey through the Life and Death of a Child Found on Amazon in paperback, Kindle, and Audionbook at https://www.amazon.com/Mine-Ours-Yours-Fathers-Journey-ebook/dp/B07SGYR81P - “Reading Watson Jordan's memoir brought to mind other powerful testaments to loss and grief such as A Grief Observed by C.S. Lewis and A Severe Mercy by Sheldon Vanauken. Like these writers, Jordan pulls back the curtain to reveal an intimate account of tragedy as well as enduring love. Jordan's writing is a gift to all of us who have and will face the loss of loved ones.” James W Pharr In support of the book I launched The Resilience Initiative www.hashtagresilience.com We are currently promoting resilience around the world and I am known for my headstand to raise awareness. In addition to our Podcast we speak at and facilitate events for organizations. SPREAD THE WORD ABOUT #RESILIENCE H. Watson Jordan II, Ed. D Watson@sprinklecaldwell.com The Resilience Initiative I will stand on my head to Raise Resilience Awareness

Mark Smith is the President of Kitewheel. With over 20 years of global experience in Marketing Applications and Analytical CRM, Mark is a leader in building, growing and managing successful companies. Currently in “innovation mode” as the President of Kitewheel, Mark is focused on helping marketing agencies deliver better customer engagement through solutions that unify the “logic” layer of today’s customer-facing technology for their large brand clients.   Mark’s journey into customer behaviour and experience started early in his career. Shortly after achieving his Ph.D. in Mathematics and Statistics from the University of Edinburgh, Mark founded Quadstone – the first data mining company to focus explicitly on the analytics of customer behaviour. In the years that followed, Mark moved to Boston to build the US business and oversaw revolutionary analytic progress at clients including T-Mobile, Dell, Merrill Lynch and Fidelity. His leadership role expanded to global sale, marketing and product teams that led to a series of 3 successful M&A transactions over the last 10 years.    Questions   Mark can you share a little bit about your journey? How you got to where you are today, what is Kitewheel and what do they do? What are some key performance indicators that you would need to watch in the business as it relates to the data analytics in order to ensure that you can predict behaviour or at least nudge them as you had suggested on what they would need to do next or what they would need to be reminded of. We hear a lot also about an Omni-channel experience. An Omni-channel means that everything is connected, as you were suggesting just now. Could you give us an example of a company that you know, whether maybe you've worked with as a service provider, or a company that you are a customer of theirs? And maybe they haven't mastered it, they've come very close to mastering an Omni-channel experience? Who should own customer experience in a company? Could you share with us if you have a website, app, tool, anything that you absolutely can't live without in your business? What's the one thing that you use in your business that you can't live without? It could be a tool, it could be a website, it could be an app. Could you share with us maybe one or two books that have had biggest impact on you? It could be a book that you read a very long time ago, or maybe even one you read recently, but it still has had a great impact on you. Could you share with us maybe one thing that you're working on in your life right now, something that you're really excited about? It could be something you're working on to develop yourself or your people. Where can listeners find you online if they wanted to connect with you even more? Do you have a quote or a saying that during times of adversity or challenge you'll tend to revert to this quote or saying, it kind of helps to refocus you or just get you back on that path to whatever goal you are working on originally.   Highlights   Mark’s Journey   Mark shared that he’s the President of Kitewheel, they are a company that helps deliver great experiences to the customers of typically large organizations, by helping them manage the journeys that their customers are on. He has been doing this for a long time now, over 20 years he has been helping organizations understand the behaviour of customers from a kind of an analytic perspective. And at Kitewheel, they've kind of tuned that and moved more into the orchestration area, as they call it, which is helping businesses actually make a difference to the customer by changing the process, and helping the customer along their journey, so that they have the best possible experience.   Me: So customer journey mapping and customer orchestration. Those are kind of big terminologies in the customer experience space, for those members of our audience that may not necessarily know what that entails, could you break down for us what that is in the simplest possible terms, maybe give us an example of what it means to a business to understand that process?   Mark shared that journey mapping is certainly something that's been around for quite some time in the customer experience area, that the whole process of designing out the steps that a customer goes through on their journey, journey has become very popular, particularly the last few years, because organizations see it as a way managing that journey, is a way of kind of being somewhat in control of the experience and try and allows the business to do the best possible job of delivering a great experience. And so organizations are trying to understand so what is the journey?   And what ways do customers interact with my business? Which channels do they use? What things do they look for on different channels? And when do they use them? And what order did they do things?   Too many businesses are very kind of focused on things from their perspective. And they would like customers to do things in a certain order, but it's all really about the customer, and they do things their way. And different customers do things in different ways and so they're often on different journeys, and organizations trying to map those out.   What Kitewheel is focused on is actually using the data inside organizations to do what they call journey analytics. So not just theoretically, what do we think the customer journey is, but actually using the data from all these digital tools that we now have, and all these channels systems that record everything that happens, let's take those and start to analyze what's the real journey that the customers are on and let's visualize that so that the business can really understand not just what they think the customers doing or not just what the customers say they're doing through feedback surveys. But actually, what are they doing in terms of real behaviour.   Let's look at that. And that's journey analytics. And that journey analytics then gives you a frame, once you can see what the customers are really doing and you understand what makes them happy and or unhappy, then you can start to orchestrate, which is the process of actually changing things for the customer, helping them along their journey, nudging them this way, nudging them that way, reminding them of something they need to do. And that all helps them get to their end goal of getting a question answered, getting a customer service issue dealt with, buying a product, whatever it may be. If we can help get them there more smoothly, quickly, easily, the customer is going to regard that as a great experience and be very happy.   Key Performance Indicators in the Business to Predict Behaviour on What to Do Next   Me: What are some key performance indicators that you would need to watch the business as it relates to the data analytics in order to ensure that you can predict behaviour or at least nudge them as you had suggested on what they would need to do next or what they would need to be reminded of.   Mark shared that that's a great point. And what the organizations often have to do here is develop a small number of new performance indicators that are connected to journeys.   Lots of businesses today, they track things by channel or by product or by business unit and they know how many people visit the website, they know how many people open emails, they know how many people call the call centre, they know how many people say they're a net promoter and how many people complain. But few organizations have tied all of that together to understand it as a connected experience and understand it as a journey.   And the key new metrics that need to be developed are how many customers are going down different journeys and what is the overall satisfaction of customers who go down these different experiences.   And the data is all there, it's just a matter of connecting it together so you could see it as a connected journey. And then say, customers would go down this journey, they're much happier than customers who go down this different journey, let's align the right customers with the right journey.   Today, most companies can only control those things, channel by channel, or activity by activity, interaction by interaction. And the best results come from moving on to a connected experience of lots of interactions or across lots of channels.   Mastering the Omni-Channel Experience   Me: We hear a lot also about an Omni-Channel experience. An Omni-Channel means that everything is connected, as you were suggesting just now. Could you give us an example of a company that you know, whether maybe you've worked with as a service provider, or a company that you are a customer of theirs? And maybe they haven't mastered it, they've come very close to mastering an Omni-Channel experience?   Mark shared that the Omni-Channel concept, it's supposed to mean, all channels, all possible channels. The idea being that we as customers can make any choice we want, we as customers can one day go online to get a product, another day walk into a store, another day phone up, shouldn't really matter, we should get the same level of experience, have access to the same products regardless of where we choose, or how we choose to do business.   And the great companies are able to connect those channels together so that it's seamless. And no matter what the customer chooses, as they move from potentially one channel to another, it's a seamless experience for them, that's what we all would regard as a great experience that if he’s on the website looking at something, can't find an answer to his question, so he calls for help, it's always great when your call goes through the customer service person talking to you knows why you're there. And you can say, you’re calling because of a problem with your bill, because those channels have been connected and they know that he was just on the website with a billing problem, and therefore can help him instantly with that problem.   And so, that ability to connect those channels is where the kind of leading organizations are going, he had a great expert, you asked me for a specific example.   And he had a great experience just recently, he and his wife bought some new furniture from a company called Floyd who are an American manufacturer based in Detroit. And like everybody these days, like most people these days, they bought their furniture online, sitting at home, because they can't go anywhere. And they've done a fantastic job of making that a super kind of connected, highly branded experience. So, they half did the order on a mobile phone and then moved to a laptop.   But that went through, they instantly got confirmation and they got handed to a shipping company and actually there was something that had to be made and then handed to a shipping company. But that was completely seamless, they had communications coming from both the shippers as well as the manufacturer. But they were totally connected, each one knew what the other one was doing. And they gave them advance notice of when the delivery was going to be arrived exactly on time. They then phoned to check it was all correct, send them a survey following it. Just everything works so smoothly, despite the fact that they were two different companies involved and like four different channels. And when those things work well like that, what happens? You tell everybody about it, and that's what we're all looking for. We all want businesses promoted by advocates who think we do a great job. And here he is, doing exactly that because it was a great experience.    Who Should Own Customer Experience in a Company   Me: So we are in that era now, as you said, people are way more aware of customer experience, there's clearly a lot more attention given to it. A lot of organizations maybe 10, 15 years ago that never used to allocate a budget towards customer experience definitely by force, the customer has forced them to realize the direct correlation between having customers and their bottom line, they certainly realize that they need to give some emphasis to customer experience. But who should own customer experience in a company?   Mark stated that this is a great question. And it really has changed dramatically, just in the last one or two years. Because he thinks it's raised up significantly who owns customer experience, certainly, in the forward thinking businesses, the ones that are approaching customer experience the right way, they have realized that it's suddenly become this huge differentiator for the business from the competition.   In the old days, customer experience was seen as more a lower level thing in the business, it was a problem solving issue resolution thing, it was like the customer complaints department.   And now, the real forward thinking organization see it, “No, customer experience is actually about the whole business, in a way, it's what our brand is, this is the core message we give out to the market is the kind of experience we deliver.” And it's the number one thing people look for to differentiate one company from another. So it has to span the whole business.   And so, we see a lot of big CX initiatives now lead from the board level, real C level executives, and more and more companies are hiring Chief Experience Officers or Chief Customer Officers, who are going to take this customer centric view and drive experience as a connected thing across the typical three big divisions of sales, marketing, and service.   And oftentimes, customer experience was just in the service department but he thinks the real thinkers are bringing it up to be across all of them because every one of those communications, whether it comes from marketing, or customer service, or loyalty, or wherever, they're all part of the experience that the business delivers. So connecting them requires a top level very senior person to really lead this new generation of CX initiative.   Me: Amazing, thank you so much for sharing Mark. I did a training session earlier today with a financial organization. I'm here in Jamaica, actually. Are you in the States or in the UK?   Mark shared that he is in the States. He lives just outside Boston but his accent does come from the UK originally.   Me: Yes, it's still very strong. So one of the things that came up in the training session earlier today, and it's actually a great pet peeve of mine is sales and customer service, I strongly believe work hand in hand. And I find that a lot of companies that have sales representatives, they're extremely eager and enthusiastic and just on it to get the business, that first sale, but then to get me to buy again, or to follow up to ensure that I'm okay with the product or the service, whatever it may be, whether it's tangible or intangible, that's where they fail. Is it something that needs to be psychological from a sales perspective for it to be merged with customer experience that they don't just look on it as a one-time sale. I get it, you have a target, you need to earn X amount of dollars per month. But those customers that you signed on in November 2020, have you even reached out to them since the year started? Where do we close that gap? Or how do we close that gap?   Mark stated that that's a great example of that sort of systematic systemic problems that organizations have to do this kind of customer experience delivery right and that's the sort of silos, the organizational silos that exist in so many businesses, driven by management structures, team structures, and sadly, often incentive structures that really govern what people do, what your teams do, the lifeblood of the company, the people, what they actually do, if those are not connected and everybody from the top down is focused on the experience goal, then you'll get this kind of situation. And that's why you need a top level leader around these initiatives to make sure that the organization lines up. It's funny he often thinks that the real challenge these days of getting these stuff right is not technology anymore, it's not data, it's the organization actually doing the right things and behaving the right way. And so, if your sales team is totally incented, and motivated around just getting the deal in and then they hand it on to somebody else to look after that customer, then they're only going to care about it up to that point. And if their incentives and their commission is purely based on that, then that's where it stops, and they move on to the next thing.   Now, that can work if you've got a good customer success group who picks up the customer and their job is making sure that customer’s happy and they pick up. That's what actually what they do at Kitewheel is a nice handoff between the sales team who bring the customer up to the point of becoming one of their customers and then their customer success group picks them up and they're responsible for every week, every month, making sure that customer’s happy and successful. And ultimately, in two years-time, three years-time would renew and stay with them. And as long as there's a connection and the handoff happens, and you've got people caring about both sides, that can work. The problem is when there isn't anybody to hand it to, they’re just sales are being done and immature businesses can often be like this, they've just bring sales in, but no one picks them up. And it seems like no one cares about you. We've all experienced that, you buy a product and then it feels like no one's interested in you anymore, they've got your money, and you're on your own kind of thing.   App, Website or Tool that Mark Absolutely Can’t Live Without in His Business    When asked about an online resource that he can’t live without, Marks shared that for his business today, it would almost certainly be Zoom. They have suddenly moved a year ago now almost, to be in a virtual business, no one goes in the office anymore, everybody works from home, he used to travel almost every week to visit customers. And now he has been sitting in the same room for the last 12 months doing everything virtual. So if they didn't have these tools, it's not always Zoom, many customers use Microsoft Teams or WebEx. But those online collaboration environments is undoubtedly the most important tool in his life right now to keep the contact going. Keep connected with the customer, make sure they're happy.   Books That Have Had the Greatest Impact on Mark    When asked about books that have had the biggest impact, Mark shared that an interesting question. The best recent book he read actually just literally a few weeks ago, he read Ben Horowitz’s The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, which is a great business book. It's like he's gone through all the things that he (Mark) has gone through running a company over the last 20 years. And just full of great kind of down to earth advice on how to handle difficult situations and lots of stories about how this sort of thing happens all the time, it's always difficult, there's always completely unknown things that come around the corner that you need to be able to adapt and handle. So, he really enjoyed that read a few weeks ago.  And then the other classic business book that he read a long time ago was Geoffrey Moore's Crossing the Chasm, which is all about how you go from early kind of inventive ideas to more mainstream business. And he feels like that's where the customer experience world is at the moment, it's gone from early stage stuff to suddenly, it’s like every company out there is suddenly interested in customer experience. And we're definitely going through that kind of transition right now.   Me: I think COVID has actually brought it to the forefront even more, that has been my experience here in Jamaica for sure. They're more sensitive, and they pay more attention to the quality of the experience that they've gotten and I don't know if it's because safety has been like the new buzzword, how safe do you make me feel if I have to come into your environment and that a lot of times falls on how to services delivered. Something as simple, which has nothing to do with the product or service that you deliver but something as simple as when you actually arrive at a client's location and they are taking your temperature and spraying you, sometimes they're spraying it with things that you're not aware of. And nobody is actually saying to you, may I please sanitize your hands, and the liquid that we're using for the sanitation is alcohol mixed with lemongrass oil, or whatever concoction they've put in a bottle, but I think it is courteous, you should exercise courtesy and tell the customer what you are sanitizing their hand with.   Mark agreed and shared that Yanique made a really interesting point. And one of the things that worries him about the whole pandemic is we're being moved all this digital sort of human less contact mechanisms and people are going to forget about how to actually interact with each other, those kind of situations where people don't talk to you anymore, maybe because they're a bit scared because this situation is scary. But he knows exactly what you mean about that kind of personal interaction thing. But he also thinks this COVID, it has totally changed the business world as well and it is driving this interesting customer experience, because for so many businesses, their customers have totally changed how they experienced that business. All of a sudden all of our customers are also at home, like we are, and also having to do things on new channels, on more digital channels and that's a whole different experience for a lot of people. And so, the smart companies are suddenly focusing on, “We better investigate this area and do the best we can to make this experience for the customers a good experience.”    What Mark is Really Excited About Now!    Mark shared that Kitewheel has been around about 8 years and their business has been very focused on very large organizations who have been the sort of real leaders in this customer experience space and the first ones to move into, try and manage journeys better, and connect their channels and use all their data and so on. And the thing they’re working on and kind of launching in just a few weeks time, is how they bring those same things, the things that the big guys have been pioneering? How do they bring that to everyone?   How can they package that up, and make this sort of a journey approach, accessible to a lot more companies, a lot more businesses by essentially simplifying it and packaging it up so that everyone can kind of benefit from those, the early work of the kind of pioneers.   And that's very exciting. And it's a sort of reaction to get so many people asking them for that. They don't necessarily have a big army of internal developers to do things themselves but they'd still like to start taking this more customer experience centric approach to things. So, that's their big initiative that they're working on this year, and in fact, launching in a couple of weeks.   Where Can We Find Mark Online   Website – www.kitewheel.com Email – msmith@kitewheel.com LinkedIn – Mark Smith   Quote or Saying that During Times of Adversity Mark Uses   When asked about a quote or saying that he tends to revert to, Mark shared that he has a lots of those, he’s well known for having lots of quotes for different things. One of the mottos of the business, actually, they have a motto which is, “Work hard and be nice to people.” They have a poster that hangs in the office. No one sees it anymore but it does hang in the office. But he grew up in Scotland and there's a great there's matching quote from Scotland which is that, “Hard work never killed anybody.” And that would be his quote for when times are tough, you should remember that hard work never killed anybody, which is an old Scottish expression.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz   The ABC’s of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC’s of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Big A, Aaron Walker, my friend and mentor takes his third spin on Influencer Networking Secrets. Aaron is the founder and president at View From The Top, as well as the leader of the Iron Sharpens Iron Mastermind and creator of The Mastermind Playbook. I brought him in today to talk about crafting a vision.   You hear a lot of talk the importance of a vision, but you don’t hear a lot of talk on how to start crafting one. We’ll talk about Aaron’s challenge to his mastermind members “Come As You Will Be In 2023” and how critical it is for a person to have a vision that will persuade him or her to massive action and success. This is one you don’t want to miss!   How past “Come As You Will Be” exercises have SHAPED Aaron’s current perspective. The WONDERS a persuasive “Why” can open up in your life Why Big A decided NOW was the right time to bring this challenge to his mastermind group, Iron Sharpens Iron What to PRIORITIZE and DO NEXT if you want to craft your own vision Resources   Apply to Join Iron Sharpens Iron or Check out The Mastermind Playbook:

The Filtrate:Swapnil HiremathSamira FaroukMatt SparksJoel TopfAnd two special guests:Vandana Dua Niyyar, Professor of Medicine at Emory University and the president elect of American Society of Diagnostic and Interventional Nephrology. Wears lead.Sophia Ambruso, assistant professor and nephrologist at the University of Colorado.Show Notes:Drug-Coated Balloons for Dysfunctional Dialysis Arteriovenous FistulasThe NephJC summaryThe article in the NEJMThe Haskal study, Stent Graft versus Balloon Angioplasty for Failing Dialysis-Access Grafts in the NEJM from 2010Accuracy of physical examination in the detection of arteriovenous fistula stenosisThe Big Three was a trio of Major League Baseball starting pitchers for the Atlanta Braves from 1993-2002 which consisted of Greg Maddux, Tom Glavine, and John Smoltz. The Big Three combined to win seven National League Cy Young Awards in the 1990s and helped lead the Atlanta Braves to a 1995 World Series win. Each member of the Big Three has had their jersey retired by the Atlanta Braves and has been inducted into the Baseball Hall of Fame. (From Wikipedia)The Trerotola study, Drug Coated Balloon Angioplasty in Failing AV FistulaeScathing anti-interventional nephrologist editorial by TrerotolaRebuttal though data by Beathard, Effectiveness and safety of dialysis vascular access procedures performed by interventional nephrologistsAnd then a walk back and update by Tretola…What is the current and future status of interventional nephrology?Paclitaxel mechanism of action video with awesome musicThe role of fungus in the paclitaxel story Twitter comment on the half life of balloon delivered paclitaxelThe meta analysis of peripheral revasculaization having a mortality signal with paclitaxel: Risk of Death Following Application of Paclitaxel-Coated Balloons and Stents in the Femoropopliteal Artery of the Leg: A Systematic Review and Meta-Analysis of Randomized Controlled TrialsFDA warning about paclitaxel balloons: Treatment of Peripheral Arterial Disease with Paclitaxel-Coated Balloons and Paclitaxel-Eluting Stents Potentially Associated with Increased MortalityThe NephJC primer on non-inferiority trials: Understanding the vortex of non-inferiority trialsASN Distinguished Clinical Service Award 2020 goes to Vandana Dua Niyyar! (and Derek Fine, who is also a great guy)ASN Kidney Week Sessions:Samira: Embracing Technology: Nephrology 2.0Swapnil: Hard-to-Control Hypertension: What to Do Next?Vandana: A Look Inside: Noninvasive Imaging of Kidney Diseases

After another NFL Week in the Books....What to Do Next???......Well.....Lets Talk about it With Flex Mike & Cowboy Cam & The SnowMan as they Recap Week 6 and Look ahead to Week 7 and Make Flex Picks, So Join Us for the Fun and The Laffs

FREE RESOURCES! Check out the FREE resources, book recommendations, and show notes on our website: https://mindsethorizon.com/92 TODAY´S EPISODE IS BROUGHT TO YOU BY MINDSET HORIZON Join the Mindset Nation community today! If you feel like you are getting value out of these episodes and you might have further questions connected to mindset, entrepreneurship, or podcasting, or simply you want to hang out with other like-minded listeners, we would highly encourage you to join the Mindset Nation Facebook group, a global community of Mindset Horizon, where Tibor, the founder of Mindset Horizon and host of the Mindset Horizon podcast, is there every single day to answer your questions either if it´s connected to the podcast, episode topics or if it´s connected to your goals and aspirations in life and business. He is there to support you for FREE every single day. Join the Mindset Nation Community here: https://bit.ly/MindsetNation (https://bit.ly/MindsetNation) Start your own epic podcast from scratch! If you´re ready to start your own podcast, build credibility, and scale your impact and business we have good news for you! Tibor, the founder of Mindset Horizon and host of the Mindset Horizon podcast, launches a 12-week group coaching program every single month with 4 people where he teaches how to start your own epic podcast from scratch, build credibility, and scale your online presence and business. He decided to provide a 30-minute FREE discovery call where you can have a discussion with him to see if podcasting is something that could help you scale your brand and business. Book a FREE discovery call with Tibor here: http://bit.ly/30minFreeStrategySession (http://bit.ly/30minFreeStrategySession) SUBSCRIBE Apple Podcasts: https://apple.co/34765QU (https://apple.co/34765QU) Spotify: https://spoti.fi/2mhKcgZ (https://spoti.fi/2mhKcgZ) Google Podcasts: https://bit.ly/3itXPBg (https://bit.ly/3itXPBg) Stitcher Radio: http://bit.ly/2kgRfFV (http://bit.ly/2kgRfFV) YouTube: http://bit.ly/2mgfCnV (http://bit.ly/2mgfCnV) BIGGEST TAKEAWAYS FROM THIS EPISODE 1 – Learn more about Janeane's personal story and how she found meaning and purpose in her life. 2 – Learn more about the importance of gratitude, thoughtfulness, flow, and optimism. 3 – Learn why it´s never too late to start something new in your life.    TODAY´S GUEST Janeane Bernstein is a writer, speaker, radio host and producer with KUCI 88.9fm. She earned a doctorate from Boston University and received degrees from Syracuse University in communications and education. Last year, her first book, GET THE FUNK OUT, %^&* Happens, What to Do Next! about creating resilience and strength through life's curveballs was published by Post Hill Press and distributed by Simon & Schuster. She currently speaks to kids and adults about finding resilience in challenging times and making mental, physical and emotional health a priority. Her new on-line series, OUTSIDE THE BOX, features industry experts sharing advice on how to find work remotely or pivot to a new venture. CONNECT WITH JANEANE Website: https://janeanebernstein.com/ (https://janeanebernstein.com/) LinkedIn: https://bit.ly/3kwb7ON (https://bit.ly/3kwb7ON) STAY IN TOUCH! Join the Mindset Nation Community: http://bit.ly/2kBpB6X (http://bit.ly/2kBpB6X) Subscribe to Our Newsletter: http://bit.ly/2kL6nvA (http://bit.ly/2kL6nvA) YouTube: http://bit.ly/2mgfCnV (http://bit.ly/2mgfCnV) LinkedIn: http://bit.ly/2KwHkGd (http://bit.ly/2KwHkGd) Facebook: http://bit.ly/2kcP6em (http://bit.ly/2kcP6em) Instagram: http://bit.ly/2tYzQXy (http://bit.ly/2tYzQXy)

00:00:13 Cannabis News00:04:49 What to Do Next in this Business PhaseCodie Sanchez discusses key points for cannabis business to consider in this recession and how to prepare for the next business turn.00:17:22 Announcement00:18:18 Business Reactions to the Economic SlowdownNick Richards, Esq. discusses how the economic slo down has affected the industry and his practice.00:31:18 Announcement00:32:16 Treating Multiple Sclerosis (MS)Thorsten Rudroff, PhD researched the most effective ratios of CBD and THC for treatment of things like pain and muscle specificity.00:46:46 Announcement00:47:30 CBD Safety StandardsStuart Tomc advises how you can check products for safety standards and product authentication.Find more at: https://w420radionetwork.com/cbd-w420-radio/

Hello, my ah-mazing empty nest friend, Sometimes challenges - and opportunities - pop up in our life. What do you make them mean? I explore this in today's episode.

Hey that's mine! Plagiarism is the topic for this one, as I talk about my thoughts on the recent Jake Parker and Alphonso Dunn controversy. This is a super interesting topic, because what one person calls plagiarism, another calls research! Some of the topics on this one include: Can you Plagiarise Art Fundamentals?, Discrimination and Minority Groups, Everybody is Stealing From Each Other, What Jake Parker should Do Next, Transgender Support Groups, How Beliefs make you see what you want to see, Taking Offense to stuff, Accusing people publicly, and the rubbish men reverse a lorry down my back lane .. beep beep beep beep :) Hope you like this one.

What to Do Next

In this episode of the Healthy, Wealthy and Smart Podcast, I welcome Jennifer Thompson on the show to discuss how to adapt your business during the COVID-19 Pandemic. Jennifer Thompson has served as President of Insight Marketing Group since 2006 and helps physicians and private medical practices throughout the U.S. attract and retain patients and rock-star employees. Jennifer has 20+ years experience in marketing and business development for start-up organizations and as a marketing director for a Fortune 500 company. In this episode, we discuss: -Understanding the Impact of Online Reviews on Your Bottom Line -Why You Need to Provide Cross-Generation Communication Training to Your Staff -The Death of Social Media Marketing and What to Do Next -5 Ways to Create Big ROI with a Small Budget -And so much more! Resources: Insight Marketing Group Website Dr. Marketing Tips Twitter Insight Marketing Group LinkedIn Dr. Marketing Tips Podcast Loom InsightMG Podcast: Ep. 193 | Understanding the Impact of Online Reviews on Your Practice InsightMG Podcast: Ep. 221 | How to Get Started on Telemedicine in a Hurry InsightMG Podcast: Ep. 219 | How to Communicate During a Health Scare or Natural Disaster Insight Courses    A big thank you to Net Health for sponsoring this episode!  Learn more about Four Ways That Outpatient Therapy Providers Can Increase Patient Engagement in 2020!   For more information on Jennifer: Jennifer Thompson has served as President of Insight Marketing Group since 2006 and helps physicians and private medical practices throughout the U.S. attract and retain patients and rock-star employees. Jennifer has 20+ years of experience in marketing and business development for start-up organizations and as a marketing director for a Fortune 500 company.   In 2010 & 2014, Jennifer was elected to the Orange County Board of County Commissioners where she made decisions that impacted over 1.2 million citizens and 60+ million visitors. Jennifer was often recognized for her use of social media and community outreach in her elected role. In 2013, Jennifer’s company helped a client win the Social Madness competition in Central Florida and go on to place 8th nationally. Jennifer is a serial entrepreneur who wakes up every day at 4 am ready to change the world. She has been invited to share her knowledge at multiple MGMA association meetings and conferences, the Florida Bones Conference, the American Academy of Orthopaedic Surgeons and AOA-36 on the topics of social media, reputation management, and leadership. She is also the co-host of the DrMarketingTips Podcast available on iTunes.   Read the full transcript below: Introduction (00:07): Welcome to the healthy, wealthy and smart podcast. Each week we interview the best and brightest in physical therapy, wellness and entrepreneurship. We give you cutting edge information you need to live your best life, healthy, wealthy, and smart. The information in this podcast is for entertainment purposes only and should not be used as personalized medical advice. And now here's your host, Dr Karen Litzy. Karen Litzy (00:41): Welcome back to the podcast. I am your host Karen Litzy. And in today's episode our discussions around covid-19 and what health care businesses, physical therapists, physician practitioners, what they can do to continue to help their clients and their patients during this time. So today I am so happy to have on the program, Jennifer Thompson. She has served as president of insight marketing groups since 2006 and helps physicians, physical therapists and private medical practices throughout the United States attract and retain patients and rockstar employees. Jennifer has 20 plus years of experience in marketing and business development for startup organizations and as a marketing director for fortune 500 companies. Now in today's episode we talk about how healthcare companies need to change the way they're doing things during the covid-19 pandemic. Jennifer's very specific and goes through certain phases that your company must do to continue to help people in your community. We also talk about understanding the impact of online reviews. Karen Litzy (01:57): This is during a pandemic and once we get through this, why you need to provide cross generation communication training to your staff, the quote unquote death of social media marketing and what to do next and then ways to create big ROI or return on investment with a small budget. I'm telling you, everyone take out your pen and paper, your computer, take notes. Everything in this episode is practical. You could start doing it today and for those of us who are anxious or struggling because maybe we're not seeing the volume of patients we used to and our incomes are starting to see that, starting to reflect that most of the things that Jennifer is suggesting we can do takes very little or $0 million to achieve it. So I want to thank Jennifer for her time and her expertise. And if you are a health care practice owner, you must listen to this podcast from beginning to end. Karen Litzy (03:12): So much good information there. So a huge thanks to Jennifer Thompson and if anyone has any questions, you could go to the podcast show notes at podcast.healthywealthysmart.com. You've got all of Jennifer's information there, all of the things that we talked about, one click will take you to it. So a big thank you to Jennifer and of course I want to thank you, the listeners for tuning in each week. We would love it if you could leave us a review on Apple podcasts and tell your friends, tell your family thank you so much and enjoy. Karen Litzy (03:51): Hi Jennifer, welcome to the podcast. I'm happy to have you on and I feel like you're here at like the perfect time. Jennifer Thompson (03:58): Absolutely. Thank you for having me. It's great to be virtual and all of us are kind of hunkering down at home, but this is a great way to pass some time. Karen Litzy (04:07): Exactly. And like I said in your bio, you have helped physicians and private medical practices attract and retain their patients. You've been doing this for a very long time, but I have to think the recent pandemic has kind of shifted things a little bit for medical practices. So before we get into the kind of the bulk of what we had originally planned to talk about a couple of weeks ago, I would love to get your professional outlook on marketing, on finding patients on how we can do that in these times of this pandemic. Jennifer Thompson (04:50): Yeah. And I think that like it's just the right place at the right time. So when all of this was starting to come to fruition and it looked like we were going to be on restrictions and stay at home orders our team, that really shifted very quickly to reach out to all of our clients and say, Hey, look, we want to be a resource to you. You're not set up yet on telemedicine, but let's get you set up. So we've had the opportunity to help about two dozen practices get up and going with the Titan telemedicine solution in about 24 hours. And so once we got them all going and everybody's kinda rocking and rolling right now we started shifting the conversation to, okay, well how can we take telemedicine now as an option? Like a tool in your toolbox and market that and how do you market the practice when you're only, you know, maybe you have or you have limited hours or you have limited access and maybe you still have providers coming into the office, but you know, it's just a different environment. Jennifer Thompson (05:50): And the telemedicine in general is a different environment. So I think the first phase of how you attract, retain patients in this new kind of unchartered territory first is you got to do the stuff that's immediate and you have to kind of put out all of these immediate fires. And so that's like, you've got to update your website. You've got to reach out to your existing patients to let them know you're still seeing patients. And maybe it's just a different method. You've got to go out and update all your Google my business listings to include telemedicine, to include it in kind of changes to your hours. So there's some immediate things that you have to do. Of course you've got to update all of your social media and you need to, you know, start thinking about one, you want to let people know you're doing telemedicine. Jennifer Thompson (06:39): But then second is you want to figure out how is this going to look for the short term after I've put out the immediate fire, how am I going to now get more patients in? One area that we've seen a bunch of success in is going old school, you know, like your referring partners. And there's so many times where we'll send somebody from the office over to our referring partners to bring them lunch or to kind of build those relationships and whatnot. Well, we can't do that anymore. So now there's only one industry left in the entire world that actually has fax machines. And I just sent out faxes this morning for a couple of clients where we're sending out big bulk faxes to all of their referring partners from their EHR. They're pulling it out, pulling down that data. Jennifer Thompson (07:28): And we're sending out kind of, Hey, we're open and accepting telemedicine appointments. And so yeah, there's some things that you have to do that are thinking outside of the box. And that was kind of the immediate, and then the second piece is what do you do now to keep yourself relevant? And so I was on a call yesterday morning with a bunch of orthopedic surgeons. We always meet at like 6:30 in the morning because that's always pre-surgery. And we were talking about the numbers of, you know, new patients versus returning patients and how are we like balancing the telemedicine appointments in terms of other appointments. And it looked as if the marketing, it's good right now, you know, you want a market that you have this as a tool in your toolbox, but it wasn't necessarily driving new patient counts. The telemedicine option, what was happening is your internal sales, your internal folks are the ones that are driving telemedicine appointments because you're looking at those followup appointments, people coming in for you know, second and third appointments and trying to get your, the ones that you at the end of the patients that you already had on the sheet and getting them into a telemedicine appointment instead of a standard. Jennifer Thompson (08:41): And then now, Oh, we're looking at kind of the big issue with practices is that not only do folks need to know we're doing telemedicine, but for most practices, still maybe not in New York city, but for most practices, you know, in areas not as populated. They're still up and running for business. You know, they're still doing emergency surgery and things of that nature. So how do you let patients know that you are up and running and do it in a way that's memorable or that is going to cut through all the noise and the clutter. And so like before when I was saying you gotta to put out the fire, you put out the fire, the immediate. So part of the immediate plan is you need to put a red bar and we say red because Red's a good emergency color that in healthcare you really shouldn't be using. Jennifer Thompson (09:26): You put a red bar at the very top of your website and you go straight to your covid-19 resources or any of your important announcements. But that kind of red bar, you know, people aren't going to your website to check it out to make you relevant. So now we need to think about how do you brand yourself and how do you brand yourself in a way using social media. And because social media is still free and if you're good at it, you'll get some traction. And, I talk a lot about this idea that social media is dead and I will say social media, if you're just on it, it is dead now. But if you're in it, it's very much alive. And so now's your chance to be in social media and to get your message across. And what I mean by that is we have a group this morning orthopedic group who wanted to really get the point across that they're still open, put together a great little video of a doctor with an athlete who was in there for a knee injury. Jennifer Thompson (10:24): She signed the waiver, the release on it. They put together a great video showing how they're treating patients. So they're both in their mask. He's washing his hands, you know, and he does the quick exam. Then he washes his hands and she sits in a chair. He's about 10 feet away. They've got the video, they've got some music to it, and it's just, Hey, we're here and we're open. We have a PT practice that we're working with. They've started doing telemedicine across 26 different office locations and all day, every day they're sending us videos and great photos of them in practice showing how the physical therapists are doing their job with a computer screen and showing us the different things that we're doing. So it's just how can you be relevant now and kind of spreading that message and having fun with it. Because when people are at home right now, they're either watching TV where they're scrolling through their feeds. So how can you create that thumb stopping content? Karen Litzy (11:27): Excellent. And I love in the putting out the fires, the Google my business listings saying that you're doing tele-health. Hello. I have to do that today. The moment we end this call, I am going to Google my business and putting that in there. I did not even think about that cause I'm thinking about, I'm calling all of my individual patients, I'm emailing people, I'm keeping people updated, I've updated my website, I've done all that stuff, but I have not done that piece so that I need to do that as that should have been my phase one. And then I love the kind of how you're getting new patients because it's true. I think you're seeing in a lot of practice, at least what I'm hearing is that you're existing patients are doing tele-health, but how can we get new patients on board? So do you have any advice, let's say a new patient contacts me, I do a free 20 minute consult with them, kind of explaining tele-health. Are there any sort of must have pointers or any way that we can close that to help that prospective patient feel confident that they're going to get what they need? Jennifer Thompson (12:37): Yes, and I think that, I think part of that falls on you making sure that the patient is ready for what this new experience is. But we were so my teams, we do marketing, so we have, we're in the trenches on the marketing side of things and then we have a training side of the business. And so we were looking at updating a patient experience training that we've got currently. And then, how do you update it kind of with this telemedicine and telehealth component to it? Because we've been having a bunch of conversations about, it feels a little bit like the wild wild West and when the regulatory environment was kind of opened up, we would see providers and some of them, a lot of the ones we would work with. And we would call and say, Hey, do you want us to get you set up? Jennifer Thompson (13:22): And they would be like, no, I've already got this covered. I'm doing it on FaceTime, I'm doing it in WhatsApp. And we were like, no, you've got like they may be, they may be allowing you to make some mistakes right now just to get through this. But you've got to train at your patients from the get go of how you want this. And so you can't take somebody from a FaceTime call to later on doing a HIPAA compliant portal that they have to log into a remember a password. So we want to train our patients from day one. So I think that's part of the decision that you as a provider have to make is what's going to work for you. Not just for today but for long term. And then from the training side of our business, of course, we're always looking for a way to have fun with it from patient experience we put together and I'll send the student, cause we put together these great, I think they're great videos a day in the life from the provider's standpoint. Jennifer Thompson (14:14): And it's a series of tips of things that you should remember. Like for example, you shouldn't drive your car and do a telemedicine appointment. You shouldn't. That seems reasonable. You shouldn't, you should tell everybody in your house that you're with patients so they shouldn't be walking around in the background in their underwear because these things happen. I was going to say like it seems basic but it's not. Yeah, you gotta be patient with people because they're also going through this experience for the first time. Just because you’re not in the same room doesn't mean you have to shout. They can hear you. You've got to remember that you might have a great connection and you have, you know, your wifi is strong, but you may be talking to somebody and they're receiving it differently. And so we're all going through this for the first time together. And so I think understanding, like just taking a step back and remembering that this is unchartered territory. And so you know, are there things to pay attention to? Yes. But I think it starts with the provider and how you prepare the patient for that visit. Karen Litzy (15:24): Excellent. I love that. Yes. And definitely send those videos along and we'll put them in the show notes. At podcast.healthywealthysmart.com under this episode because I think people will definitely get a lot of value from them. And again, I can't believe you have to say like don't walk around in your underwear, do you as you're doing that. But like, like you said, the videos are made for a reason. So people were doing it. Jennifer Thompson (15:52): We had a provider this week or last week send something in. It was like a picture cause we asked everybody like send them photos of you doing telemedicine so we can use them for things. And he sent a photo and he had a shirt was like stained up and like, Oh over here. And we're like, doc, no, we didn't see patients day to day like this. So you can't see patients that way either. Karen Litzy (16:17): Yeah. And I think that's something that's really important I think because people think, Oh well I'm at home. I can be super casual, but you don't want to be casual to the point of a stained shirt and looking unprofessional. Right. There are ways to be casual, whether it be like smart athletes, your wear or a pair of jeans and a top, but you still want to look presentable because especially if this is a new patient who's seeing you on telehealth as a physical therapist when this is over, maybe you want them to continue to see you. So those first impressions still make a difference. So thank you for bringing that up. Jennifer Thompson (16:54): They absolutely do. And I think people just forget that. And you know, I think, I think it's okay to have fun with it too. Like, you've got to be professional and you need to be the regular provider that you always are. But from a marketing standpoint, a little levity goes a long way right now. And what are some examples of a little levity going along way, if you have any off the top of your head? Yeah, so we're having a lot of fun with these kinds of patient experience, customer service, telemedicine training videos, which we put out our first round of them yesterday. So we're just trying to have fun with them, like make fun of how crazy it is. We have a group that has it's an orthopedic practice that has a lot of athletic trainers that they employ. Jennifer Thompson (17:38): So one of the athletic trainers, because nobody's in schools right now, has been furloughed. And so what we're doing with him is he's got like a four year old son at home and he's doing a daily series on social media as the athletic trainer, providing tips on how you can stay active and how you can prevent injuries at home. So he's doing things like yesterday, he's sitting on the couch with the son reading a book and he's like, Oh, I see now you're here. You know, welcome to my living room. Here I am at home with my four year old son, Jackson. We're going to read two pages of book and then we're going to do jumping jacks and then we're going to run in place. But he's doing a series just so it's fun and it's cute, but it gets a lot of engagement at the same time. He's like getting the main message across and it's something that people are stopping on and he got great traction. Maybe a thousand people looked at it yesterday. So, Hey, it's good traction, no money. And it's keeping them relevant. Plus it's keeping him relevant in a furloughed position. Karen Litzy (18:38): Yeah. Oh, how great. What a great idea. Love it. All right now something that I think we can talk about that can help your bottom line and that can help your practice grow is the impact of online reviews. And that is one thing that I don't think has had that much of a change even during this time. So can you speak to the importance of those online reviews and understanding them? Jennifer Thompson (19:06): Yeah, I absolutely can. So I think a lot of times practices will come to me and say, what if I could only focus on one thing because I don't have any money? What would be the one thing that you would tell me to do? And I hands down, always tell them that you should focus on getting as many reviews as you can and not because reviews you don't need just five star reviews, but you need lots of reviews. And I referenced back to a study that that we found that was, that was cited in the wall street journal and it was a study by a company named Juan plea. And I will send you the details of this for the show notes. So wildly does study of at 25,000 freestanding medical clinics. And one plea is actually a credit card processing company. So they were looking at cash based business for 25,000 freestanding medical clinics and they were tying the revenue to the cash based revenue, two star ratings and reviews. Jennifer Thompson (20:11): And so basically the couple of the top line, top level findings that they have are like medical centers that claims their listings on three or more of those websites, meaning like rate Indies, healthcare, vitals, Google, things of that nature. See 26% on average more revenue than practices that don't. So if there's ever been a reason for why you need to really pay attention to online reviews outside of, it's the number one way people choose their provider and if there's ever been a reason, it's because it's directly tied to your bottom line. Medical practices don't respond to online reviews, make 6% less than practices that do. And I'm not suggesting that you, that you respond in a way that violates HIPAA, but you can respond in a way that doesn't even identify that somebody is a patient and you can provide them a phone number that if they have something negative that they can follow up on, that's a 6% difference in revenue. Jennifer Thompson (21:10): And the one that really gets me the most is that practices that are rated five-star across the board actually see less revenue than practices that are afforded to a 4.9 star. And that's because we all realize that everybody is not perfect and the general public is not ignorant to that. So they expect that you're going to have some negative reviews. But it was just most interesting that you can see that that indirectly court, there was a direct correlation and you know, focusing on star ratings and then going into reviews. And for me it's just, it was just good data because everybody loves good data. Sure. And I got really involved in, I mean we identified that reviews were probably a place to focus our business. You know, years ago and things were just starting out. But I was in politics for years and when I was in politics it was right when social media was starting to take off. Jennifer Thompson (22:09): And just like medical providers are limited in what you can say and respond to. As an elected official, I was limited in the state of Florida to the sunshine law and the sunshine law prevented a lot of what I was allowed to say and not allowed to say online. So I got really interested in this whole like immediate feedback. Everybody thinks that they've got an opinion now and how these opinions get shared and then what you can and can't say to them. And then I would have doctors that would come to me and the doctors would say, Jen, I just want you guys to get rid of that negative review. And I referenced orthopedics cause I have a lot of orthopedic clients and this would happen a lot with them, but when it was a work comp case and somebody who didn't want to go back to work or if it was somebody that wanted opioids and they just couldn't get their fix, they would go online and just bash these doctors. Jennifer Thompson (22:59): And it got to the point that work comp aside, I would have to say to the doctor, doc, if you're consistently getting negative reviews, we've got to deal with what the root of the problem is and not keep dealing with the negative review themselves. And so we would start doing sentiment analysis on the reviews. So easy tool, especially if you're stuck at home and you've got some time on your hand, pull all of your reviews offline and take, hopefully you're using a service, you just couldn't get them in a spreadsheet. But look at the reviews and look at that data and figure out what it's telling you. Because usually it's not between the provider patient that somebody is upset, they're upset about a billion process or upset about a wait time. They're upset about some kind of follow through about some kind of customer service issue and that's how you can get to the bottom of your reviews and then make changes at the practice level that are actually going to have a real impact on what people are saying about you a lot in public. So I think reviews are just a plethora of good information. If we start thinking about how we can use them to make small adjustments at the practice. Karen Litzy (24:05): Great. And how do you recommend clinicians ask their patients for reviews? Jennifer Thompson (24:15): I used to say suck it up and just ask for them and then it got to the point that I would say, here's a card to tell your patients where you want them to go. Now I would prefer the clinician not even be involved in the process at all. I would prefer that every practice out there work with some kind of third party partner that has a secure file transfer where you can send your list over of patients on whatever frequency you want. And then that provider, that software sends it out to your patients and they ask your patient for reviews. And that way every single patient gets treated the same. And you guys focus on delivering the best care possible and stop worrying about, you know, I'm not a sales person, I just want to focus on patient care. I don't want this person cause they might've been upset or I forgot to ask, don't worry. Like do I think that you should just remove yourself from that equation and just find a way to automate the process. Karen Litzy (25:11): Nice. And what are some examples of third party partners to help automate that process? Jennifer Thompson (25:17): So I exclusively use doctor.com now. But there's a bunch of them out there and so there's like review conciergedoctor.com. There's a bunch of them out there. Karen Litzy (25:29): Okay, cool. I've never heard of those, but that's really helpful. Thank you. Jennifer Thompson (25:33): Yeah, it is. It's a good way to get reviews and not to have to worry about it. And I will suggest this too, if you're at a practice that has like a lot of high volume have a page built on your website where you can capture internal feedback and then put signage up. Because that way if somebody is sitting in your waiting room and they're getting pissy that they'd been there too long, give them a way that they can get something off their chest so they feel like they need to go do, you know, leave you a negative review. Karen Litzy (26:03): Smart, smart. I like that. Right? So they can say, Oh, I've been here forever. Oh, I can complain here instead of complaining on Google or, Oh, fabulous. Exactly. Fabulous. So that could just be like a page on your website or something that says, Hey, if things weren't optimal for you, what can we do to help? Something like that. Feedback and feedback pages are very easy and everyone knows what to do. Yeah. Oh, excellent. Excellent. This is such good information. I'm taking so many notes. That's why I'm asking questions. I'm like, let's drill down into this further. All right. So something that seems like has been a constant theme from when we started about how do we kind of get through this pandemic in a way that's a positive for everyone involved and talking about reviews is communication. So let's talk about communicating with your staff and what do we need to provide within that communication training. I know it's a big question. Jennifer Thompson (27:13): So no, I love that you're asking it and I love that. I have some kind of relevant examples right now. So we do training for staff a lot around kind of employee engagement and everything kind of around how do you enhance the patient experience. So, and we put this together because of these docs saying, fix my reputation. And we said, you can't fix your reputation, so you focus on your people that plus unemployment's been at record lows. I mean, totally different conversation right now, but unemployment was at record lows. So how do you engage your employees? But we've been able to use the platform. So that's on demand training, delivering like 10 minutes a day type of thing. But we're using the platform to communicate with employees, but you don't need a platform to do this. Jennifer Thompson (27:59): So I think the very first step when you have a crisis is just to come up with a game plan and don't forget to think about it from a marketing perspective as well. You know, if you're going to communicate to your patients that you are offering telemedicine, don't assume that your employees know what's going on. And so, especially, if you're a large practice and you have people that work remotely or you're in multiple locations, consider putting together a weekly, maybe it's a video that you can send out. There's a great tool that I use all the time called loom L double O M love it free. You know, there's no reason not to and you don't have to house the videos. You can send it to people. Consider an email, like a regular email chain for those employees. But I've got a practice that I'm working with now that we actually got this off the ground this week and they have about 300 plus employees and they have multiple locations and a surgery center. Jennifer Thompson (28:59): And what we've done is basically we created a closed Facebook group for them and we are solely using it to communicate with employees that are now, some are in the practice, some are at home, some are furloughed. And the big concern is, especially in healthcare, is the bottom's not going to drop out from a revenue stream down the road. In fact, in a couple months, we're probably going to be working our tails off Saturdays and Sundays and nights because people are still going to want surgery. They're still gonna need their therapy. They're still, everything's going to happen. So you can't afford to lose furloughed employees. So now more than ever this practice in particular doubling down on communication and what they're doing is we're working so we manage the social for some of these accounts. So we're working on a patient facing social media, but now we're working on employee facing into closed groups. Jennifer Thompson (29:56): So now I'm reaching out to doctors saying, Hey, give me, send me a video offering words of encouragement. Show us how you're working from home. And then it's employees show us, you know, what you look like in your PPE. Show us how your eyes are having social distancing, talk to the people that aren't in the office and tell them how much you miss them. Celebrate birthday, celebrate anniversary. So it's this whole other thing. And I think that because social media allows us to create that sense of community and sometimes we lose that and not everybody's paying attention to emails and official communication. So it's working and it's a lot of work, but it's working and I think that it's going to do what it's supposed to do. Karen Litzy (30:37): Yeah, it's a great idea. And I think, I mean I have my own practice, I'm not an employee, but if I were an employee of a company and I saw that CEO or our owner getting on and giving us encouragement and at least acknowledging that we're still part of the company, even though maybe were furloughed or maybe were from home or now we're part time, I think that goes a long way. So I think that's a really a really great idea. And I'm assuming on these Facebook closed groups, you're not exchanging sensitive patient, Jennifer Thompson (31:13): Nothing like that. No, this is like top level and the CEO, this one, I've really got to commend him. He's being transparent, which I think is so important. Sharing the uncertainty of what's going on. You know, the practice applied for a PPE loan, they may not have gotten that PPE line. They've got about $3 million a month that they've got to deal with and overhead. So that's a big one. You know, as they typically give pay increases for working anniversaries, they had to tell everybody, you're not going to get these pay increases right now. We're going to deal with it in a couple months. Right now you're not. So just kind of communicating and answering questions that people are afraid to ask, but getting in front of it. And I think that that's a big kudo to that CEO. Karen Litzy (31:56): Fabulous. Good stuff. Good stuff. All right. Now we'll finish up with one more topic that I think we want to cover and again, relevant at this time, but ways to create some big return on investment or ROI with a small budget because I think now everyone's tightening their belts. We have, like you just said, what if you can't get these loans? What if you can't do X, Y, and Z? Everybody's budgets are shrinking. So how can, what are some ways that we can get some big impact on our shrinking or smaller budgets? Jennifer Thompson (32:30): All right. Couple of things that we're doing with our clients. So this is like real world may or may not be working, but we'll see. Cause we're pivoting like on an hourly basis sometimes yes. But first and foremost longterm strategies is double down on your online reviews. Thousand percent do that. Pay attention to where people are having conversations and become part of those conversations if you can. I say that specifically because we tell a lot of our clients, you know, you want to create great relationships  with your patients, you want to get lots of online reviews but really what you want are like raving fans and those fans that when somebody new moves into a community or has a need, the first place they're typically going is like to next door or to Facebook. And they're asking for recommendations for someone and you know, to help them with whatever their need is. Jennifer Thompson (33:27): And if you've got patients out there that are really like singing your praises, they will do this for you for these recommendations. And so you want to make sure that you stay top of mind and stay in top of mind. Doesn't mean spending a bunch of money. It means being visible. So it goes back to don't just be on social media and schedule some lame posts three days a week through a scheduling software. If you're going to do it, do it. And I think the pandemic is, is forcing us to think about sometimes some things outside the box that we've always said, I want to get to this, to create this great content, but I don't have time. Well, you have time now, so create the great content because in a couple of months you're going to be so busy, you're not going to know what to do with yourself. Jennifer Thompson (34:09): And so I think that's really important. And then maybe start thinking outside the box of things that you hadn't thought about doing before. I have a large practice that I work with that hosts an annual seminar, a biannual seminar where they offer CEUs to athletic trainers and allied health professionals lots of physical therapy people that come into this and they have their ortho doctors on their panels typically. And then they'll invite others from all over the country to come in. They'll get the CEUs and then they'll offer them, well, chances are, and they get about 700 people every time that come to the saying it's great for them, the chances are they're not going to be able to do it this year. And so we're already having discussions with their providers who they already have the credits so they can get in the next couple of weeks here, taking that all online and getting with for them particularly they're gonna focus on athletic trainers right now because they can offer those credits. Jennifer Thompson (35:10): But we're going to transfer that to an online forum and these doctors are going to give the same talks live in a zoom setting and at the end they can have the survey done and they can offer seat use. But it's a great way to build relationships that they typically wouldn't get that chance to do. And so just kind of things like that out of the box thinking like we have class or doing live Q and A's on Facebook and you know, taking those live Q and A's and then recording them and then we can use them in videos and other things down the road. So I think we just need to be authentic, you know, have fun with it, but have fun in a strategic way and then double down on being where your potential patients are being part of those conversations and then just making sure at the end of the day you deliver great customer service to everybody. Karen Litzy (35:55): I love it. And none of that takes a lot of money at all. No. As a matter of fact, a lot of that was free. Yup. It was all free for the most part. Yeah. Amazing. Amazing. Well, Jennifer, thank you so much. I mean you have given us so much to think about and ways that we can pivot our practices to be relevant in this time and to prepare for the future when hopefully things start to open up and return to different. I don't even want to say return to normal, but we'll return to a form of normalcy. I think it's always, I think things are always going to be a little different from now on, but to at least get out of more of a lockdown situation where we can actually see more people in real life. And I think it's like you said, putting out the fires are important, but then looking to the future is I should also be part of our plan. At least that's the big takeaway that I got from this. Absolutely. I think you hit the nail on the head. Yeah. Awesome. All right. Now the last question I asked this to everybody. Knowing where you are now in your life and in your career, what advice would you give to your younger self? Say straight out of school, Jennifer Thompson (37:13): Stop stressing out about everything so much. Just stop stressing out. You know, if you work hard and you put yourself in the right situation and you prepare yourself academically and through experiences, don't say no to things. Say yes, go in there. Experience so much of it and realize that as long as you're doing what you need to do, you're going to end up where you're supposed to be. Karen Litzy (37:35): Love it. Thank you so much. Now where can people find you? Where websites, social media. Jennifer Thompson (37:42): Yeah, absolutely. So you can find me at insightmg.com which is insight I N S I G H T M as in marketing, G as in group.com and you can find me on anything social under the under the handle at dr marketing tips. So that's dr marketing tips. And you can find us on iTunes at the dr marketing tips podcast as well. Karen Litzy (38:09): Awesome. Well thank you so much. This was great and everyone we’ll have all of those links and the show notes at podcast.Healthywealthysmart under this episode. Jennifer, thank you so much again. This was perfect for the audience and I think they're going to take a lot out of it. So thank you so much. And everyone else. Thanks so much for listening. Have a great couple of days and stay healthy, wealthy, and smart. Karen Litzy (38:36): Thank you for listening and please subscribe to the podcast at podcast.healthywealthysmart.com and don't forget to follow us on social media.   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram  and facebook to stay updated on all of the latest!  Show your support for the show by leaving a rating and review on Apple Podcasts!

00:00:13 Cannabis News00:04:49 What to Do Next in this Business PhaseCodie Sanchez discusses key points for cannabis business to consider in this recession and how to prepare for the next business turn.00:17:22 Announcement00:18:18 Business Reactions to the Economic SlowdownNick Richards, Esq. discusses how the economic slo down has affected the industry and his practice.00:31:18 Announcement00:32:16 Treating Multiple Sclerosis (MS)Thorsten Rudroff, PhD researched the most effective ratios of CBD and THC for treatment of things like pain and muscle specificity.00:46:46 Announcement00:47:30 CBD Safety StandardsStuart Tomc advises how you can check products for safety standards and product authentication.Find more at: https://w420radionetwork.com/cbd-w420-radio/

Everything feels like it is at a stand still right now. No one is sure what to do... none of us are. But the most important thing is that we must endeavour to stay safe and follow what is recommended. Numerous businesses, schools, sporting facilities and gyms are being shut down for who knows how long. Sporting competitions are on hold. It can be easy to get caught up in the hysteria, what the media updates tell you and the lockdowns. There are fears. A big fear is the fear of the unknown. I spoke about that in the episode "What Paralyses Us". I spoke about how fear of the unknown can cause us to get paralysed because we don't know what will happen. Then what happens is that we start to create stories in our mind of different senarios of what could happen, we then feel anxious and uneasy. But remember they are just stories, they are not true, nothing has happened. For you now, you can't control what is going on in the outside world - but you can control your thoughts and how you want to show up in the world. So let's do something about this... let's craft the future you want to see for yourself. Create Your Manifesto Your Sport - what is your ultimate vision for your sport? Explain here in detail. Your Business - what is your ultimate vision for your business? Explain here in detail. Your Life - what is your ultimate vision for your life? Explain here in detail. Your Relationships - what is your ultimate vision for your relationships? Explain here in detail. Your Health & Fitness - what is your ultimate vision for your health and fitness? Explain here in detail. What to Do Next... Explain each section in detail. Record it. Put some nice background music in it. Listen to it everyday. START EVERY DAY LISTENING TO YOUR MANIFESTO SO THAT YOU ARE SETTING YOURSELF UP FOR A SUCCESSFUL DAY! Take Back The Control What You Can Control. Have you signed up for the Successful Athletes Masterclass? It's a FREE training series. You will be identifying what is holding you back. You will be taking an inventory of the skills and mental skills you will need to achieve the level you are wanting to attain. We will put a plan in place on how you are going to get there. Go to www.tiffanymika.com/sam I look forward to seeing you there. Have an absolutely awesome day and remember, Dream Big, Believe In You & Go After Your Dreams. To your abundance, Tiffany Mika P.S. Leave a comment and share with me what you liked best about what you heard today... thank you. Connect With Tiff Here: Instagram: www.instagram.com/tiffanymikacox/ Facebook: www.facebook.com/tiffanymikatakesaction Twitter: www.twitter.com/tiffanymika SnapChat: tiffanymika01 Website: www.tiffany-mika.com Email: tiff@tiffany-mika.com

Eveything feels like it is at a stand still right now. No one is sure what to do... none of us are. But the most important thing is that we must endeavour to stay safe and follow what is recommended. Numerous businesses, schools, sporting facilities and gyms are being shut down for who knows how long. Sporting competitions are on hold. It can be easy to get caught up in the hysteria, what the media updates tell you and the lockdowns. There are fears. A big fear is the fear of the unknown. I spoke about that in the episode "What Paralyses Us" https://tiffanymikapodcast.fireside.fm/what-paralyses-us. I spoke about how fear of the unknown can cause us to get paralysed because we don't know what will happen. Then what happens is that we start to create stories in our mind of different senarios of what could happen, we then feel anxious and uneasy. But remember they are just stories, they are not true, nothing has happened. For you now, you can't control what is going on in the outside world - but you can control your thoughts and how you want to show up in the world. So let's do something about this... let's craft the future you want to see for yoursel. Create Your Manifesto 1. Your Sport - what is your ultimate vision for your sport? Explain here in detail. 2. Your Business - what is your ultimate vision for your business? Explain here in detail. 3. Your Life - what is your ultimate vision for your life? Explain here in detail. 4. Your Relationships - what is your ultimate vision for your relationships? Explain here in detail. 5. Your Health & Fitness - what is your ultimate vision for your health and fitness? Explain here in detail. What to Do Next... * Explain each section in detail. * Record it. * Put some nice background music in it. * Listen to it everyday. START EVERY DAY LISTENING TO YOUR MANIFESTO SO THAT YOU ARE SETTING YOURSELF UP FOR A SUCCESSFUL DAY! Take Back The Control What You Can Control. Have you signed up for the Successful Athletes Masterclass? It's a FREE training series. You will be identifying what is holding you back. You will be taking an inventory of the skills and mental skills you will need to achieve the level you are wanting to attain. We will put a plan in place on how you are going to get there. Go to www.tiffanymika.com/sam I look forward to seeing you there. Have an absolutely awesome day and remember, Dream Big, Believe In You & Go After Your Dreams. To your abundance, Tiffany Mika P.S. Leave a comment and share with me what you liked best about what you heard today... thank you. Connect With Tiff Here: Instagram: www.instagram.com/tiffanymikacox/ Facebook: www.facebook.com/tiffanymikatakesaction Twitter: www.twitter.com/tiffanymika SnapChat: tiffanymika01 Website: www.tiffany-mika.com Email: tiff@tiffany-mika.com

The Case:  Erica is 37 and was experiencing fast and loud heart palpitations without provocation. These episodes became more frequent causing Erica to fear the worst. She saw several cardiologists who insisted that nothing was wrong.  A racing heart or heart palpitations are described in many ways. Some might say, ‘my heart is beating out of my chest,’ or ‘my heart skipped a beat’. It can also be described as being able to feel your heartbeat in your ears, or like it’s banging against your rib cage. You might even feel like you can’t catch your breath.  However you describe it, it’s scary. We get used to not really noticing our heartbeat - to just knowing that it’s in there, doing its job. So, when we suddenly feel it, we worry that something must be wrong. In some cases, heart palpitations can be a sign of a more serious issue so Erica was right to see her doctor and a cardiologist first.  However, when she came to me with no answers from those specialists, I knew we had to dig a little deeper to get to the root cause of these frightening and erratic heart palpitations.    The Investigation The heart is very responsive to other types of stimulation. When you see a cardiologist, they generally don’t have a lot of time to look into these other causes. Understandably, they focus on major issues or events that are life threatening and if those are not the cause, they may dismiss your concerns as ‘nothing’. But, that doesn’t stop them from happening or make you feel any better about it when it does happen.  Luckily, some cardiologists go beyond the ‘it’s not a heart attack’ diagnosis to get curious about what’s actually going on. One such cardiologist is Dr Christopher Kelly. He practices at the North Carolina Heart and Vascular (part of UNC Health) and is the co-author of the book, Am I Dying?!: A Complete Guide to Your Symptoms--and What to Do Next. I was thrilled to invite him in to discuss Erica’s case.    Could it be a Heart Condition? We know in Erica’s case it wasn’t but how likely for a fairly healthy 37 year old to have a heart condition? Dr. Kelly says that without a pre-existing condition (that you may have been born with) it’s unusual to see heart disease in people under 50. However, he’s seeing a trend where the average age of his patience is getting younger. He attributes this to the American lifestyle which is making people sicker, sooner.    What are Heart Palpitations?  Dr. Kelly describes heart palpitations as an extra beat or a skipped beat,  a racing heartbeat, or your heart beating hard enough that you notice it. Generally this is without explanation. For example, we know that when we are working out or running, we are going to feel our heart beat faster. Or, if we have a scare or we’re understandably nervous, then we know why our heart might be racing. However, heart palpitations can seem to come out of nowhere and for no apparent reason. This is why they are so disconcerting.    How Common are Heart Palpitations? Having a spontaneous, unprovoked heart palpitation occasionally is very common. However, when it seems to be happening regularly, without explanation, this is not common and should have you seeking professional help. The first thing you want to do is rule out that these heart palpitations are not related to heart disease.   What Causes Heart Palpitations? When a heart condition is ruled out, there are several other places that we can look to find a cause for heart palpitations. The heart is very sensitive to a lot of inputs. One of the inputs to the heart is adrenaline which is the fight or flight hormone. We release adrenaline when we are scared, nervous, or excited but we can also release it when we are stressed or experiencing anxiety. In some cases, we may not be fully aware that we are in a state of stress or anxiety but the adrenaline is released anyway which is what can cause the seemingly unexplained heart palpitations.    Heart Palpitations May Be a Side Effect Certain medications may cause heart palpitations. For example, some decongestants (cold or flu medications) actually contain adrenaline stimulants. Likewise, certain medications used to treat attention deficit disorder (like Adderall and Ritalin) also stimulate the heart.    Does Coffee Cause Heart Palpitations? Coffee and many teas contain caffeine which does stimulate the heart. Excess caffeine intake can cause heart palpitations. So, what is considered too much coffee? That depends on the individual as some people are more sensitive than others to the stimulant. Each person is going to discover their limits when they drink so much caffeine that it causes their heart to race.   Heart Palpitations When Pregnant When a woman becomes pregnant, in addition to having to supply blood to her own body, the heart has to pump blood to the placenta and the fetus. This can cause the heart to work overtime and this can cause the heart to race or skip a beat.    When Heart Palpitations Mean Something Bigger There are other conditions that can cause heart palpitations. One condition is anemia. This causes heart palpitations because in this state, there is a low number of red blood cells in your body. When your body is not making a normal amount of blood, your heart has to work harder to pump the blood in order to deliver enough oxygen to the rest of your body.  Hyperthyroidism is another condition that can cause the heart to race. The thyroid gland controls your metabolism. When it is overactive, it can overstimulate the metabolic process which can cause heart palpitations. This same thing can occur for people who are treating an underactive thyroid (hypothyroidism) especially if it is caused by Hashimoto’s disease because then thyroid production tends to fluctuate.    Tracking Heart Activity One of the best ways to determine the root cause of heart palpitations (if it has been ruled out as a heart condition by a doctor) is to track when you have episodes.  Keeping a diary involves writing down things like the time that it started, what you were doing (or thinking about), and how long it lasted. This can reveal a pattern and the cause. If possible, also include your pulse rate in the diary and note any irregularities in the rhythm. If you don’t have a smartwatch or fitbit that tracks your pulse, Dr. Kelly explains how to do this manually in the podcast.   Worsening Symptoms If left unaddressed, heart palpitations can become more frequent or become more intense (some people say that their racing heart is so forceful it actually hurts). For some people, heart palpitations interrupt the flow of blood so much that it can affect the blood pressure and cause light-headedness or even loss of consciousness. If this is the case, it’s not something to be ignored. Look at eliminating potential causes (including caffeine and stress) and speak to your doctor about what may be causing heart palpitations as a side effect. Be sure to bring your heart diary to your doctor appointment!   Treating Heart Palpitations The treatment for erratic heart palpitations depends entirely on the cause of the palpitations. If through journaling you can see that your heart palpitations are related to stress, worry, or anxiety then one of the key things you can do to treat your racing heart is to take deep breaths. Also, consider a meditation practice to deal with mounding anxiety and stress. If it persists, consider speaking to either a therapist, psychologist or psychiatrist about the underlying issues because sometimes the palpitations are the first sign of an anxiety disorder that actually does need to be treated.   Mystery Solved The more I spoke with Erica, the more I recognized that she was a ‘worrier’. She said she was ‘in her head’ a lot and I immediately knew that this was an important clue. I also asked her to describe the first episode of heart palpitations and discovered that it was shortly after taking some cold medication. Another clue. For the average person, taking an adrenaline stimulating medication might not be a big deal but for Erica, her adrenaline was already in overdrive due to her anxiety. The more we dug into her daily routines and her habits, the more we started to see all of the potential causes piling up.    Happy Ending There wasn’t one single cause for her Erica’s racing heart, it was a combination of triggers. We worked on reducing each one, a bit at a time by making small lifestyle adjustments and adding the natural supplement CatecholaCalm. We also worked on her mindset to get her out of a permanent state of worry. Erica’s heart palpitation episodes dramatically reduced and she felt more in control of handling them when they did periodically creep up.    Eliminating Health Mysteries For Erica we were able to find the clues that added up to solving her health mystery and help her regain her health and enjoyment of life. Could one of these be the missing clue for you or someone in your life?    Links: Thanks to my guest Dr Christopher Kelly. You can connect with him via his website or on Twitter.   Suggested Products: CatecholaCalm   Thanks for Listening If you like what you heard, please rate and review this podcast. Every piece of feedback not only helps me create better shows, it helps more people find this important information.   Never miss an episode - Subscribe NOW to Health Mysteries Solved on Apple Podcasts, Spotify, Stitcher or Google Podcasts. Find out more at http://healthmysteriessolved.com   PLEASE NOTE All information, content, and material on this podcast is for informational purposes only and is not intended to serve as a substitute for the consultation, diagnosis, and/or medical treatment of a qualified physician or healthcare provider. Some of the links provided are affiliate links. This means we may make a very small amount of money should you choose to buy after clicking on them. This will in no way affect the price the product but it helps us a tiny bit in covering our expenses.

  God rarely does things the way we think he should. While we’re waiting to do something important, God is doing something important in us. He is refining us. He is making us uncomfortable. Dependent. He is revealing His strength in our weakness. It’s a truth that’s hard to grasp in the middle of the […]The post Ep. 8 | What Are We Supposed to Do Next appeared first on Kristen Welch. Click here to check out my book Advertise on my blog

If you’re like most podcasters, you caught the bug and jumped right on the podcast trend train. Now, maybe you’re wondering why people aren’t flocking to your business after hearing your super awesome podcast. Maybe because you didn’t follow these three key steps for starting an effective podcast for business. If you don’t know this already, let me burst your bubble. Podcasting takes time and money. If you’re thinking of using it as a way to market your services or business, then you need to know this. Here, have another slice of bombshell truth pie - you CAN do it wrong. If you’re thinking that any old podcast is going to turn into a firehose just gushing clients all over you, then think again. If you don’t plan your podcast right, you’ll be lucky to get a trickle out of that hose. Okay, enough with the scare tactics. Let me get to the meat of that proverbial pie. Mmmm, meat pie. Here are the three things you have to consider before starting a podcast for business IF you want it to be effective.   Have a Plan. I’m not being a jerk here. A lot of people start without a plan at all. I explain exactly what your plan needs to look like more in the podcast, so, go listen to it. Be on Brand. Make sure that your podcast doesn’t just reflect you but that special something that makes your business extra hot stuff. Again, a lot of podcasters forget that this is a piece of marketing that is going to influence brand identity and awareness. Tell Your Listener What to Do Next. Yes, I’m talking about a call to action. A purpose for your podcast. Make sure that listener who just gave you a whole lot of their time knows how to spend more time (and money?) with you. These are just the basics but it’s a really important place to start if you are thinking about starting a podcast to use a marketing tool for your business. Take a listen to this episode to get a better sense of why these three steps are so critical. Already have a podcast? How does it measure up - do you have all three covered? If not, don’t freak out, man. You can still fix it. That’s all part of making your podcast better - changing it for the better. So, do these three things from here on and you’ll see a big shift in how effectively your podcast converts listeners into fans, and fans into customers. Now, if you need some help revamping your podcast into a more effective marketing play -  I can help. I have a 6-week Podcast Rescue program where I coach you personally to redesign your podcast so that it better serves your ideal audience and gets you better results. It all starts with a free 15 minute phone call. Let’s jump on a call - what do you have to lose?

It's been a minute since I recorded a solocast. If you've been listening you know I've had a lot [everything] going on. But, in this episode, I felt like I should share how I figured out how to finally move forward in a difficult process. This is one of my secret superpowers. And you have [...] The post [Solocast] How to Figure Out WHAT to Do Next and Who You Can Talk To appeared first on Amanda Berlin -- Communication Strategy and Business Consulting.

Broken Home, Broken Truss – What to Do Next!

In this episode we talk about how to listen to your own body, not only to know when to eat, but also what moves you to do what you do. How do you make decisions for yourself? Do you let your mind run the show? OR do you try to connect to what your “spirit” … Ep 79 How to Know What to Do Next Read More » The post Ep 79 How to Know What to Do Next appeared first on Dr. Deb Butler.

Kristin Wong of The Wild Wong shares what to do if you've blown your budget. Episode 398: You've Blown Your Budget. Here's What to Do Next by Kristin Wong (Debt & Financial Habits). Kristin Wong is a freelance writer and journalist who writes for Lifehacker, Mentalfloss, and New York Magazine. She frequently covers travel, personal finance, and human behavior. Kristin launched her own blog, www.thewildwong.com, to write about life as a work-from-anywhere freelancer. She aims to help other creative entrepreneurs navigate the tricky world of freelancing, from managing money to traveling the world to staying productive and getting stuff done. Kristin is a self-professed money geek and is slated to publish a book about personal finance in March of 2018. The original post is located here: http://www.thewildwong.com/how-to-budget-when-youve-blown-it Please Rate & Review the Show! Visit Me Online at OLDPodcast.com & in The O.L.D. Podcasts Facebook Group! and Join the Ol' Family to get your Free Gifts --- Support this podcast: https://anchor.fm/optimal-finance-daily/support

RJ Hodges is a professional speaker, certified personal mastery life coach, certified practitioner in the healing art of Reiki, and the creator of a coaching system known as L.I.F.E (Living in Full Existence) Education. He is a bestselling co-author of the book, Mission Unstoppable partnering with world-renowned leaders George Fraser and Les Brown. RJ is also the author of You Can’t Practice At The Game, The Art of Mastering You Volume One, and an audio book series called Winner Status. RJ is the founder and president of empowerment companies BORN II WIN and RJ Hodges Speaks, LLC. TWEET: Figuring Out What You Want and What to Do Next, with RJ Hodges on this episode It was a business opportunity that opened him up to helping other people. RJ Hodges was not your typical 19 year old kid. He stepped out of highschool and immediately got busy working in a network marketing business. His dream was not necessarily to build a huge multi-level business - but simply to build something out of his life. It was that business opportunity that opened him up to the idea that his real job was to help people and he soon discovered that there are thousands of ways to do that. On this episode you’re going to hear the path RJ chose and how it’s led him to some amazing opportunities. “I was born a giant and somewhere along the line became less than I was.” One of the powerful things RJ Hodges teaches his coaching clients and those he speaks to is that every one of us is born a giant with great things to do in the world. But somewhere along the way we get taught that we are less than that, that we can’t do certain things, that we are less capable than we really are. And we believe it. RJ loves to see the lights go on for people who begin to believe again in the giant within. His goal is to help people be free of those kinds of limiting beliefs and on this episode Aimee and RJ chat far and wide around that subject to help you unpack and think through what might be limiting you. TWEET: I was born a giant and somewhere along the line became less than I was ~ RJ Hodges You need to think of the concept of “target audience” differently. On this episode of Chasing Dreams Aimee and RJ begin talking about the idea of a “target audience” as entrepreneurs. Neither of them really care for the term because it feels limiting. But RJ has come to see that the target audience really has more to do with who HE is rather than who is ideal clients are. He’s finding that when people resonate with him they tend to be aligned perfectly with what he’s got to offer. So instead of focusing on a target audience, he focuses on being a better version of himself, with no apologies. You can hear more about this new way of thinking of a “target audience” on this episode. Magic happens when you become the thing you want to be. When RJ Hodges talks about “becoming the thing you want to be,” he means becoming focused on it deep within. He believes that the more you get focused on what you want and begin to remove the things that are not in alignment with who you want to be, you begin to resonate with those things and become that person. That’s when you stop chasing your dreams and your dreams begin chasing you. You can hear the inspirational way RJ communicates these concepts on this episode, so be sure you take the time to listen. TWEET: Magic happens when you become the thing you want to be ~ RJ Hodges OUTLINE OF THIS EPISODE: [0:48] Aimee’s introduction to her guest today, RJ Hodges. [2:13] What is Reiki and why RJ uses it as a tool in his coaching practice. [3:34] How RJ started in network marketing at age 18 and moved into the entrepreneurial world. [6:11] The tension between stability and dream chasing and the direction RJ went. [9:51] The common struggles people have when pursuing their dreams. [15:10] The garbage we learn growing up that makes us less than we are. [19:30] RJ’s perception of what a “target audience” should really mean. [24:09] Why chasing your dreams is never over and why you should never quit. [30:15] How can a person discover which beliefs are limiting them and which are serving them? [34:04] Why information is key and how to use it to your advantage. [38:01] How RJ uses affirmations (not in the kooky way). [40:35] The importance of environment and why YOU have to become what you want. [43:53] RJ’s contact information and how you can find him on social media. [44:40] How you can join RJ’s new Facebook Group. GUEST RECOMMENDATION: You have to become the thing you want to be. It has to be everything about you, within you. When everything about you starts to mimic and speak and move in alignment with the thing you want, you stop chasing it and it starts chasing you. RESOURCES MENTIONED IN THIS EPISODE: Website: www.rjhodgesspeaks.com Weekend Update: Leslie Jones on Following Your Dreams - http://www.nbc.com/saturday-night-live/video/weekend-update-leslie-jones-on-following-your-dreams/3036125 Death Crawling Scene From Facing Giants - https://www.youtube.com/watch?v=-sUKoKQlEC4 Never Ever Quit Video I mentioned on the show -  https://www.youtube.com/watch?v=2Eys05kcruQ Superior Entrepreneurs Group on Facebook https://www.facebook.com/groups/SuperiorEntrepreneurs1/ RJ Hodges on Social Media Facebook Twitter Instagram YouTube LinkedIn TWEETS YOU CAN USE: TWEET: It was a business opportunity that opened him up to helping other people TWEET: As an entrepreneur you need to think of the concept of “target audience” differently  

Southern Sense is a show of conservative talk on news and events, with Annie "The Radio Chick" Ubelis and Curtis "CS" Bennett.  Informative, fun, irreverent and politically incorrect, you never know where we'll go, but you'll love the journey!  Visit our website at http://www.Southern-Sense.com, and follow us.Bill Blankschaen: An experienced collaborative writer, content creator, and platform strategist, he is the author of several books including A Story Worth Telling: Your Field Guide to Living an Authentic Life, What God Wants You to Do Next, The Secret to Explosive Personal Growth, and multiple collaborative books includng You Will Be Made to Care with Erick Erickson. http://billintheblank.com/Brad Hoopes, author of "Refelctions Of Our Gentle Warriors"The men and women interviewed in this book endured back-to-back crises early on in their lives. The first was the Great Depression. The second was World War II. They were just kids – seventeen, eighteen, nineteen years old – when they went off to warRadio Free DJ Rocky D, Conservative Radio Host http://rockyd.com/Dedication: Corporal Nate Carrigan, Park County Sheriff's Office, COEnd of Watch: February 24, 2016