Podcasts about eretail

Piper speaks with Kim Stewart about the benefits of horse showing close to home. Timmy Sharma also joins to talk about his equestrian eRetail company, breeches.com. Brought to you by Taylor, Harris Insurance Services.Host: Piper Klemm, publisher of The Plaid HorseGuest: Kim Stewart has owned and operated Glenwillow Inc since 2000 out of Jefferson, Maryland. Kim is a three-time winner of the Leading Trainer award at the USEF Pony Finals and has trained several riders to the title of Best Child Rider and Grand Hunter at the Washington International Horse Show, the Pennsylvania National Horse Show, the Devon Horse Show and Capital Challenge. Kim has also trained horses and ponies that have won USEF Horse and Pony of the Year awards as well.  Guest: Timmy Sharma is the co-owner of Breeches.com, the eRetail source for global brands that design, manufacture, market and distribute fine riding products with a mission to make riding affordable. Breeches.com started selling their house brands TuffRider, Equine Couture and Henri de Rivel directly to the consumer, and in early 2020, started offering most national brands for their customers.   Title Sponsor: Taylor, Harris Insurance ServicesSubscribe To: The Plaid Horse MagazineSponsors: Purina Animal Nutrition, America Cryo, Alexis Kletjian Jewelry, LAURACEA, BoneKare, Show Strides Book Series, With Purpose: The Balmoral Standard and American Equestrian School

Welcome to another exciting season of Digital Marketing Musings with Gaia and Andreah. Stay tuned to dive into the latest trends and topics with us and our expert guests. Subscribe to be notified when new episodes drop!

Gaia and Andreah chat with Merkle retail media experts Leah Key, Performance Media VP and Mika Takahashi, eRetail Director. This episode dives into today's consumer packaged goods (CPG) market. Highlights include: • How does marketing for CPG differ from other industries? • Why must marketers be reactive in this dynamic, changing market? • How do CPG marketers approach engagement? • What is cobranding, and how is it changing the CPG game? • Why do marketers need to keep up with the latest shopping trends and follow a customer's entire path to purchase? • What are the benefits of working with retail media networks? Resources: • The Evolution of E-Retail (https://www.merkle.com/thought-leadership/white-papers/evolution-e-retail) • The 2022 Holiday Preparation Playbook (https://www.merkle.com/thought-leadership/white-papers/2022-holiday-preparation-playbook) • Digitizing the In-Store Shopping Experience (https://www.merkle.com/thought-leadership/white-papers/digitizing-the-in-store-shopping-experience) • Adweek Commerce Week 2022: Takeaways for Brands, Retailers, Agencies, and Partners (https://www.merkle.com/blog/adweek-commerce-week-2022-takeaways-brands-retailers-agencies-and-partners)

Chaque mois, vous aurez la possibilité de décrypter l'actu avec moi, et je vous invite d'ailleurs à m'envoyer un message si cela vous intéresse!

Gaia and Andreah are back for season 2 of Digital Marketing Musings, with exciting shows planned on hot topics like TikTok, apps, privacy, and more. Hit subscribe to catch every episode of the new season!

In this can't-miss episode, a panel of Merkle experts spoke with Gaia and Andreah to share predictions for what's to come in digital marketing for 2022. Listen in to hear takes from Matt Mierzejewski, SVP Search Capability Lead; Alexis Sanders, Director of SEO; Ilon Weeldreyer, Director of Performance Media; and Eva Johnson, Senior Director of Marketing. Predictions in this episode touch on topics like: • How brands will build an infrastructure for success in SEO. • The impact of measurement changes on budget allocations in display and paid social. • How SEM practitioners will rework their account management approach with increased Google automation. • Impending identity crises for brands adjusting to new customer experience expectations. Resources: • Whitepaper: Q3 2021 Digital Marketing Report (https://www.merkleinc.com/thought-leadership/digital-marketing-report/digital-marketing-report-q3-2021) • Podcast episode: Supply Chain Woes and How to Pivot in Digital (https://www.merkleinc.com/thought-leadership/podcasts/digital-marketing-musings/supply-chain-woes-and-how-pivot-digital) NOTE: After recording this podcast, Peloton pulled the ad discussed on 12/16, days after it aired, due to allegations against an actor in the commercial.

As the year wraps up, we're reflecting on last quarter and preparing for what's to come in 2022. Kristina Venieri, Director of Media Strategy, and Melissa Reilly, Associate Director of Marketing Communications, joined Gaia and Andreah to recap digital performance from Q3 and discuss media trends marketers should consider for their Q1 2022 strategy. Topics in this episode include: • COVID-19's continued impact on digital media KPIs. • Generation Alpha and its influence on household purchasing decisions. • The impact of digital privacy on media – both past and future. Resources: • Q3 2021 Digital Marketing Report (https://www.merkleinc.com/thought-leadership/digital-marketing-report) • Q1 2022 Media Insights Report (https://www.merkleinc.com/thought-leadership/media-insights-report)

Digital PR is a newer area of marketing that generates earned online coverage and, through that coverage, links from authoritative websites. Chloe Hutchinson and Ellie Hearn from denstu international's digital PR team joined Gaia and Andreah to discuss the latest in the field and the benefits of a strong digital PR strategy. In this episode, you'll learn: * How digital PR can elevate organic search rankings * The differences between digital PR, traditional PR, and link building * Considerations for what level of digital PR activity makes sense for a given brand Resources: * Podcast: Link Building for Success in SEO (https://www.merkleinc.com/thought-leadership/podcasts/digital-marketing-musings/link-building-success-seo)

Privacy changes continue to be an important part of planning conversations across digital channels. Andreah and Gaia once again spoke with Merkle's Ilon Weeldreyer, Director of Performance Media, to hear about the latest in digital privacy and discuss 2022 priorities for brands preparing for cookie deprecation. In this episode, you'll learn about: • What's changed since Ilon last joined the podcast in April • The impacts of Apple's App Tracking Transparency on Facebook advertising • What advertisers should do to prepare for cookie deprecation Resources: • The first (https://www.merkleinc.com/thought-leadership/podcasts/digital-marketing-musings/what-cookieless-future-changes-website) and second (https://www.merkleinc.com/thought-leadership/podcasts/digital-marketing-musings/advertising-cookieless-world-changes-website) episodes of the cookieless future series • Blog: How Marketers Can Navigate Identity Resolution (https://www.merkleinc.com/blog/how-marketers-can-navigate-identity-resolution) • Blog: What is Apple's New "Hide My Email" Feature? (https://www.merkleinc.com/blog/what-apples-new-hide-my-email-feature) • Blog: Implications of Apple's Mail Privacy Protection (MPP) (https://www.merkleinc.com/blog/implications-apples-mail-privacy-protection-mpp)

Supply chain challenges are disrupting logistics and inventory for brands across retail. Andreah and Gaia spoke with Merkle's Marion Gendron, Senior Manager of SEM, to understand how paid media fits into the puzzle and discuss opportunities for marketers to adapt. In this episode, you'll learn about: • How supply chain issues affect paid media • Ways that brands can adjust their media approach for holiday • Strategies for turning these challenges into an opportunity

Historically, link building has been a much-maligned area of SEO due to sites buying links instead of earning them. However, when done correctly, link building is a great way to gain visibility for your site. Gaia and Andreah met with Merkle SEO managers Erik Beatty and Adam Gallegos to learn more about how link building works and strategies brands can employ. In this episode, you'll learn about: • What link building is • The role that digital PR plays in link building • What types of content work best for link building

After spending much of 2020 away from others, Americans are eager to continue traveling through the holiday season. What travel trends should marketers expect to see through the end of 2021 and beyond? Gaia and Andreah spoke with Stacy Campbell from Kimpton Hotels and Merkle's Vanessa Cooper and Alissa Lisi to discuss important digital marketing considerations for travel brands in Q4. In this episode, you'll learn: • Where travelers are going for leisure trips • What travel options are top-of-mind for consumers • How COVID-19 is impacting customers' approaches to bookings • The differences in trips across segments within business travel Resources: • Blog: The Travel Industry's Reemergence (https://www.merkleinc.com/blog/entering-spotlight-travel-industrys-reemergence-and-how-marketers-can-capitalize) • Podcast: Travel Trends on the Road to Recovery (https://www.merkleinc.com/thought-leadership/podcasts/digital-marketing-musings/travel-marketing-new-normal-whats-trending)

As we enter the final quarter of 2021, marketers must monitor the evolving pandemic and how it continues to impact consumer behavior. What do customers care about most right now and how can marketers capitalize on those trends? Andreah and Gaia chat with experts Rachel Monfre and Jennifer Mandeville to discuss digital strategies to adapt to changing consumer needs and expectations. In this episode, you'll learn about: • A consumer priority reset, with a greater focus on wellness and sustainability • The upcoming holiday season and what to expect for gifting, shopping, and travel • The TV streaming wars and new ways for brands to reach their audiences • Opportunities with apps and the nuances across different age groups Resources • Report: Q4 2021 Media Insights Report (https://www2.merkleinc.com/l/47252/2021-09-28/8r4ygj) • Webinar: Media Insights Report Q4 2021: Trends and Strategies for the Next Quarter (https://www.merkleinc.com/news-and-events/webinars/media-insights-report-q4-2021-trends-and-strategies-next-quarter)

Effective reporting is critical for gauging the success of digital marketing efforts. What tools exist for advertisers and how should companies use them? Andreah and Gaia chat with experts Mike Anderson and Colin Richard about the ins and outs of data visualization. In this episode, you'll learn about: * The key components of effective reporting * Various data visualization platforms and their pros and cons * How to decide which platform is right for you * How you can improve your current reporting, regardless of what platform you use Resources: * Vlog: How to Measure Digital Audiences and Media in the Cookieless Future (https://www.merkleinc.com/blog/how-measure-campaigns-cookieless-future) * On-demand webinar: Awesome Insights from Bad Data: How to Create the Right Reports (https://www.merkleinc.com/news-and-events/webinars/awesome-insights-bad-data-how-create-right-reports) * The Complete Customer Journey Analytics Handbook (https://www.merkleinc.com/thought-leadership/white-papers/complete-customer-journey-analytics-handbook)

Every holiday season presents its own challenges for retailers, but this year is especially unpredictable. How will the continuing pandemic impact habits and routines during the holidays? What should retailers focus on to meet customers where they are? Jenn Horner from DEG joins Andreah and Gaia to discuss trends for this holiday season surrounding social commerce, loyalty, payment plans, and more, and what advertisers should think about to engage shoppers across the customer journey. Listeners will learn about: * The disruption of social commerce * COVID's potential impact on the holiday season * Consumer behaviors, like growth in payment plans, that should inform retail strategies * Loyalty and audience targeting opportunities, knowing that third-party cookies are on their way out Resources * The 2021 Holiday Preparation Playbook (https://www.merkleinc.com/thought-leadership/white-papers/2021-holiday-preparation-playbook) * Webinar on-demand: The Trends Driving Holiday 2021 Success (https://www.merkleinc.com/news-and-events/webinars/trends-driving-holiday-2021-success) * Cross-Channel Strategies to Prepare for the Holiday Season (https://www.merkleinc.com/blog/preparing-holiday-2021-season)

What were the top digital media trends in Q2 of 2021? From paid search to Amazon and more, Gaia and Andreah connect with Merkle digital advertising expert Marion Gendron to learn more about these top trends and take a deeper dive into what organizations need to understand about these changes. Find out which areas for Google, Instagram, and others ramped up and what industries saw the most positive rebound. Listeners will learn about: • Year over year performance across channels • How Prime Day moving to June impacted Amazon performance • Industry-level insights in paid search and organic search • Spend shifts across paid social platforms Resources • Q2 2021 Digital Marketing Report (https://www2.merkleinc.com/l/47252/2021-08-19/8qnjq5)

Digital marketing within the financial services industry requires unique strategies for targeting consumers, complying with legal requirements, managing brand reputation, and more. Gaia and Andreah dive into these best practices with Merkle experts Chris Lawson, senior manager of paid search; Dan Kuzio, senior manager of media; and Libby Knowles, senior specialist of SEO. Topics of discussion include: • Differences in advertising between financial services and other verticals • Considerations for targeting consumers and combating competition • How to manage brand reputation in financial services • The pandemic's effect on the industry

The topic of audience identification typically emphasizes paid media conversion. However, looking at SEO data can really be a benefit to solving the puzzle. Gaia and Andrea look at audience development through the SEO-first lens with Merkle guests Kacie Gaudiose, SEO strategy content lead; Jen DeGiovanni, senior director of client strategy; and Evan Nicholson, senior director of digital experience. Topics of discussion • How to conduct an SEO data analysis • The importance of looking at SEO data first • Search as a tool for audience intent and performance behavior • Applying SEO findings to other channels

Cancer Treatment Centers of America (CTCA) uses direct-to-patient outreach to guide diagnosed cancer patients and caregivers through the treatment journey. Gaia and Andrew welcome guests Ivan Stamenov, VP of marketing operations and technology, CTCA and Trevor Hadick, senior manager, media analytics at Merkle for a deep dive into the organization's embrace of OTT and its benefits. Topics of discussion: • The measurability offered with OTT and analytics • Audience segmentation & addressability • Cookieless attribution • Optimization with tracking data • Exact reach and frequency • Limitations and recommendations

What is advanced TV? And, how does it differ from traditional TV buys? Andrea and Gaia welcome guest Andy Fisher, Head of Merkury Advanced TV at Merkle to dive into how high-quality data transforms planning, insights, activation, and measurement for audience-based linear, addressable, connected, premium online video and, you name it — television. Topics of discussion: o How person-based marketing and big data adoption works in television. o The shift in advertising budgets holding media spend accountable and the quest for ROI. o Incremental reach, and why there's such massive growth in the media business through demand and inventory, following trends in audio. o Cross-channel planning and measurement. o How digital (SEM, SEO, paid social, display) supports advanced TV.

Amazon 3P Marketplace Strategy with John Holby  In this episode of the Page 1 Podcast, Luke Peters speaks with John Holby on how to better optimize on Amazon and scale your sales with 3P listings. John is the CEO of CPG.IO where they offer eCommerce logistics strategies, eRetail integrations, and optimization services to fast-growing brands. Listen in to learn why 3P might be a better business model than 1P and how to approach it. You will also learn the advantages of having a Shopify site for your business and why you need to utilize it even as you use Amazon.   Key Takeaways: How to ensure your 3P listings are driving business The future plans of Amazon and how we can plan around them How to maximize the benefits of Shopify in your business even as you use Amazon. Episode Timeline: [1:46] Get to know John Holby and how they help clients with direct-to-consumer sales at CPG.IO. [10:44] How using influencers and social marketing is helping them get more reviews on Amazon. [12:58] The different ways they work with Walmart and how each of them works. [15:43] The difference between 1P listings and 3P listings and how to approach it. [17:52] The unfair ‘competition' going on Amazon right now. [20:31] Why 3P is increasingly becoming a better business model for some brands. [22:14] All about Prime one day and why it's challenging for businesses. [24:06] The benefits of having a Shopify site and how CPG.IO helps clients maximize them. [27:58] John explains CPG.IO's other services and their future growth strategy.

As life begins to return to some degree of normalcy, it's important for marketers to understand pandemic-driven behaviors that will stick around post-pandemic, and what behaviors will revert to pre-pandemic levels, especially when planning for back to school season. Andreah and Gaia are joined by guests, Erin Spice, Senior Director of Digital Strategy and Rachel Monfre, Associate Director of Digital Strategy, who discuss the purpose of the Quarterly Media Insights Report and the value that the Q3 2021 Media Insight Report offers to brands that are seeking to jumpstart their planning efforts for the next quarter by gleaning insight into current digital trends. Topics discussed: COVID-19 recovery; half of the U.S. population has received their first vaccination Recognizing the different stages of recovery and meeting consumers with empathy Travel trends and revenge travel as people are eager to return to pre-pandemic behavior Back to School shopping priorities and the transition for students to return to schools Live audio's rapid growth driven by the pandemic and ways for marketers to implement it into their marketing strategy Using text messaging to connect with consumers Managing awareness of health with wearables to diagnose health conditions, fitness tracking, etc.

In-store shopping, restaurants, live music, dance lessons… As physical locations and venues begin to open up, what should digital marketers be thinking about to make sure online programs can fully support offline locations for the coming surge of demand?

Now that over half of adults in the US have already received at least the first dose of a vaccine, what are some of the expectations around consumers' willingness to travel? Andreah and Gaia welcome guests, Vanessa Cooper, Senior Director at Merkle and Alissa Lisi, SEO Account Manager at Merkle, who take a deep dive into the current trends in the travel industry, popular types of travel, what to expect over the summer, and the current state of domestic and international travel. Topics discussed are: • Brands are starting to recover; travel is actually beginning to gain momentum • Travel sentiment has shifted from “travel shaming” to over 60% of consumers now being willing to travel • The impact of vaccine rollouts and travel restrictions on marketing campaign performance • Revenge travel and business travel • How to use SEO marketing to amplify safety measures

What were the top digital media trends in Q1 of 2021? From paid search to SEO and more, Gaia and Andreah connect with Merkle digital advertising expert Marion Gendron to learn more about these top trends and take a deeper dive into what organizations need to understand about these changes. Find out which areas for Google, Amazon, and others ramped up and what industries saw the most positive rebound. Listeners will learn about: • How search on Google changed in Q1 • The latest trends and inventory changes with Amazon ads (Products, Sponsored Brands) • Updates observed within display and social ads • Bold predictions for the future Resources: Q1 2021 Digital Marketing Report (https://www2.merkleinc.com/l/47252/2021-04-30/8pgrg8) The Key Trends in Digital Marketing in Q1 2021 (https://www2.merkleinc.com/l/47252/2021-04-30/8pgrdx)

Creating unique loyalty experiences is important for delivering continual value to customers. What are the current trends in loyalty solutions, and how can loyalty programs help businesses prepare for the deprecation of third-party cookies? Gaia and Andreah spoke with Jayme Gehrke, Senior Director of Business Development, to learn more about loyalty program solutions and their critical role in building first-party data. Listeners will learn about: · What loyalty programs are and current trends in the space · The outcomes advertisers seek to achieve through loyalty programs · Loyalty in the context of the cookieless future · The interplay between performance media and loyalty programs Resources: · 2021 Loyalty Barometer Report (https://www2.merkleinc.com/l/47252/2021-03-22/8p2f2m) · 2021 Loyalty Barometer: A Guide to the Evolution of Consumer Loyalty (https://www.merkleinc.com/blog/2021-loyalty-barometer-guide-evolution-consumer-loyalty) · How to Enrich Your First-Party Data to Build Better Experiences (https://www.merkleinc.com/blog/how-enrich-your-first-party-data-build-better-experiences)

The marketing industry has been buzzing lately about the “cookieless future”, or the deprecation of the third-party cookie. But what does that actually mean for advertisers? In the second episode of this two-part series, Andreah and Gaia spoke with Ilon Weeldreyer to understand the impacts of a cookieless future on different channels and industries, and what advertisers should do to prepare. Other topics covered include: * Google Analytics GA4 for upgrade for modelled conversion behavior * Data and identity resolution partners * What programs will be relatively unaffected * Impacts on first-party data and remarketing lists Resources: * Podcast: What is the Cookieless Future? Changes in Website Tracking, Part 1 (https://www.merkleinc.com/thought-leadership/podcasts/digital-marketing-musings/what-cookieless-future-changes-website) * The “Death of the Cookie” Can Be Good for Advertisers, but the Time to Level Up is Now (https://www.merkleinc.com/blog/death-cookie-can-be-good-advertisers-time-level-now)

After a tumultuous 2020, consumers are feeling more hopeful in 2021 thanks to steady vaccine rollouts across the country. Despite that optimism, we're still in the middle of a pandemic and advertisers need to continue embracing that reality while preparing for the “next normal”. What behavioral trends from the pandemic will stick around, and which will fall by the wayside? Gaia and Andreah sat down with Erin Spice and Rachel Monfre, two authors of the Media Insights Report, to learn about key trends heading into Q2 and how advertisers should prepare accordingly. References: 1. Q2 Media Insights Report (https://www2.merkleinc.com/l/47252/2021-03-22/8p29yw) 2. Q2 Media Insights Webinar (https://event.on24.com/wcc/r/3075268/1BDC55D170A8CD225080A6B754E64DDC?partnerref=DMMpodcastEp8)

The marketing industry has been buzzing lately about the “cookieless future”, or the deprecation of the third-party cookie. But what does that actually mean for advertisers? In the first episode of this two-part series, Andreah and Gaia sat down with Ilon Weeldreyer to better understand what the cookieless future is, the reasons behind it, and how it will change the ways advertisers can use cookies moving forward. Resources: * The “Death of the Cookie” Can Be Good for Advertisers, but the Time to Level Up is Now (https://www.merkleinc.com/blog/death-cookie-can-be-good-advertisers-time-level-now) * https://www.merkleinc.com/thought-leadership/podcasts/digital-marketing-musings

After a tumultuous year, the 4th quarter of 2020 brought some welcomed positive trends. Travel declines improved, retail continued to see strength, and there were signs of customers starting to venture back out to stores. Some unique conditions, like Prime Day in October, the presidential election, and increased COVID-19 cases, also led to some surprising trends. Andreah and Gaia sat down with Melissa Reilly to talk about Merkle's Digital Marketing Report and learn how all of these factors influenced Q4 performance across search, paid social, and Amazon ads. Resources: 1. Access the Q4 2020 Digital Marketing Report (https://www2.merkleinc.com/l/47252/2021-02-18/8npnml) 2. How Did the Digital Marketing Industry Fare in Q4 2020? (Blog) (https://www2.merkleinc.com/l/47252/2021-02-18/8npnmn)

In addition to being the National Football League's championship game, the Super Bowl is also one of the biggest days for advertisers. It looked a little different this year, though. With many advertisers pulling back or not running commercials at all during the big game, it begs the question, "What did they do instead?" Andreah and Gaia sit down with Merkle's Katie Cottam to discuss and learn what strategies brands pivoted to instead of the typical TV spot. Read the referenced blog post here (https://www.merkleinc.com/blog/brands-turn-digital-super-bowl-lv).

What's up next for SEO in 2021? Gaia and Andreah talk with Merkle's Melody Petulla about her predictions for search this year and how you can prepare. Melody's 2021 predictions for SEO: • Next evolution of complexity of Google's methods for understanding scoring websites, such as core web vitals or E-A-T signals • Impacts to click-through-rate (CTR) will continue to be felt as Google continues to become a destination, not just a search engine Melody's 2021 predictions for digital marketing: • Continued sophistication of digital marketing in terms of the overall landscape that will lead to more personalization of websites and targeting

What is Digital Marketing Musings? Hosts Gaia Read and Andreah McCartney share their plans for this podcast and vlog series, which touches on all things digital marketing. This new podcast series is perfect for anyone interested in digital marketing ― from hobbyists, to someone looking to get into the field or already working in the industry.

What trends can marketers expect within display and paid social in 2021? How will these trends differ from 2020? Andreah and Gaia discuss marketing trends with Merkle's Emily Roe and they get her thoughts on what's up next for these channels. Emily's 2021 predictions for display and paid social: • Expect to see a continuation of trends that started as big shifts in 2020 from the pandemic, but will see some reversions to pre-COVID-19 behavior in 2021 as vaccines become more widely available • Brands will lean into innovative ways to interact with their customers, such as social commerce and virtual reality • Going to see a continued increase in spend for display and paid social Emily's 2021 predictions for digital marketing: • Privacy will transpire into targetability and measurement conversations and marketers will really start to feel the impact of these privacy changes *Please note that CCPA stands for California Consumer Privacy Act

What sort of trends can we expect within paid search in 2021? How will these trends be different from those in 2020? Gaia and Andreah sit down with Merkle's Matt Mierzejewski to discuss, and get his thoughts on, what search marketers can expect in 2021. Matt's 2021 predictions for SEM: • Privacy will be key as marketers learn how it will impact their channels. • Search practitioners need to adapt: o Time investment in non-Google engines o By working with different departments such as analytics and data science Matt's 2021 predictions for digital marketing: • Expect to continue seeing a surge in visualized search • Apple will reveal formal plans to launch its own search engine

Covid-19 has catapulted eRetail Media into the limelight as more shopping is happening online. In this episode John, CEO at e.fundamentals and Ben Taylor, Head of Omni-channel Retail at Publicis Commerce discuss international best practices and evaluate formats that enable growth-driven brands to stand out, catch the eye of shoppers and convert eyeballs into purchases on the digital shelf while getting clear prove of their ROI. Get the show notes here https://www.efundamentals.com/category/podcasts and book your free consultation here https://www.efundamentals.com/podcast/

John is the CEO at ColderICE Media, Amazon #1 best-selling author, IBM Futurist and Ebay Influencer. He is celebrated as one of the Top 100 Small Business Influencers in America and crowned "Savviest in Social Medial" by StartUp Nation. Lawson is an international keynote speaker, “Commerce evangelist” and an absolute wealth of knowledge on all things eRetail and online marketing strategy. John is a pioneer in the online retail verticle and founder of The Ecommerce Group, a global community of commerce vendors and marketers.  We discussed all things E-Commerce and what to stay focused on. Whether you are a corporate marketing manager or owner of an e-commerce store you will find value from this episode.

On this episode of the Things I Know Show, we share our experience and feedback about the online retail application POSHMARK. A great way to sell items in a community setting. We have 3500 followers already! Host: Juan Cardenas provides strategic marketing support for teams, products, and services that require help in developing strategies and systems to increase brand and revenue. The creator of Real Community, San Diego Photographers Group, and Things I Know Show! Host: http://linkedin.com/in/juancardenas

On this episode of the Things I Know Show, we dive deeper into the Online Retail space by discussing the OfferUp App in detail. Listen to learn a bit more about the app and our first sale! Host: Juan Cardenas provides strategic marketing support for teams, products, and services that require help in developing strategies and systems to increase brand and revenue. The creator of Real Community, San Diego Photographers Group, and Things I Know Show! Host: http://linkedin.com/in/juancardenas

With the latest buyout of Flipkart from Walmart, IVM Producers Gaurav, Jaanam and Abbas discuss their own online shopping habits as well as what they feel the impact of this buyout will be on the marketplace. Where do you guys do your online shopping? You can tweet to us using #IVMDaily. Our Twitter handle is @ivmpodcasts. You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5 You can check out our website at http://www.ivmpodcasts.com/

We've been in touch with a clutch of retail's top thought leaders asking what their top predictions for the industry are for 2018. In this episode, Rob Garf, vice president of industry strategy and insights at Salesforce Commerce Cloud, shares his predictions. The episode digs into the hot topics of artificial intelligence and voice-driven experiences, and what these developments mean for retailers.  For more 2018 predictions visit DigitalCommerce360.com.

More e-retailers in North America run their sites on Magento's e-commerce platform than any other. Magento's gone through many big changes in the two years since it spun off from eBay. In this episode, Magento CEO Mark Lavelle provides an update on these changes, shares what Magento users need to know and the opportunities he sees for online retailers.    

Andy Williams smoothly sings the holidays are the "most wonderful time of the year," and many online retailers agree, although they cast it as frantic too. The November-December sales period accounts for an out-sized proportion of annual sales, and online retailers increasingly do especially well during the Christmas season. This episode covers industry forecasts for holiday season sales, how merchants large and small are staffing up to manage holiday volume, and the marketing programs e-retailers are putting in place to draw consumers this season. Retailers discussed include Macy's, Amazon, Jet, J&P Cycles, Leather Gloves Online and Shoebacca. Visit Digital Commerce 360's Internet Retailer for more coverage.  

Digital healthcare is a transformative market opportunity--and retailers and technology providers want their piece of it. In this episode, Internet Health Management editor Mark Brohan shares what he's learned from two months of research and interviews with top executives eagerly pushing into the digital healthcare market, such as the healthcare go-to-market strategies of Salesforce.com and Akamai, and online retailers including online pharmacy PillPack and Orthotic Shop. 

In this Executive Voices episode, Marie Tillman, founder and CEO of Mac & Mia, a growing startup that sells clothing for kids from newborn to 6 years of age, shares her story. Marie founded Mac & Mia out of her garage in 2014 while on maternity leave from her day job as president of the Pat Tillman Foundation, a non-profit organization named after her first husband that’s awarded more than $14 million in academic scholarships to military veterans and their spouses. In this episode, Marie tells us about why she decided to get into e-commerce, the inspiration behind Mac & Mia, and the parallels she sees in leading a startup venture and the foundation. We recorded this segment on site after taking a tour of Mac & Mia’s headquarters—a warehouse space in downtown Chicago.

Investment in e-commerce by venture capitalists slowed in 2016. In this episode, James Melton, Internet Retailer research analyst and author of the "Top Investors in E-commerce Report," explains why investors backed off, whether their caution is temporary and points to the markets and business models that continue to draw attention from investors. He also discusses the e-retail companies that garnered significant investment, including Boxed.com, Memebox, and the Wish shopping app. 

Online marketplaces are digital versions of shopping malls: Lots of merchants and lots of products in one place. In this segment, Internet Retailer senior research analyst Fareeha Ali shares details on the biggest online marketplaces in the U.S. (Amazon, eBay and the growing Walmart.com), and online marketplaces' global leader, China's Alibaba. 

The U.S. healthcare system is a $3.2 trillion industry, and Amazon.com Inc. is positioning itself to take a share of it. In this segment, Internet Health Management editor Mark Brohan explains how e-retailing's leader is getting into the healthcare space more significantly--Amazon's AWS unit powers Healthcare.gov, for instance--and the waves it is creating for other healthcare players. Internet Health Management is Digital Commerce 360's news site that explores how the internet and e-commerce technology are changing how consumers research, pay for and manage healthcare.