Podcast appearances and mentions of erich campbell

Today's guest on the Success Stories podcast is Erich Campbell, and we'll focus on all things embroidery.  Erich is a prolific writer, content creator, and a fantastic teacher.You may have seen him at a trade show, on the 2 Regular Guys podcast, or on his own podcast, The Takeup.  But what do you actually know about Erich?  How did he get into this business?  What is he interested in?  We'll dig into all that and more in this edition of the Success Stories podcast.  So buckle up and get ready for an amazing episode!

In this live Social Angle podcast, ASI Media's Vinnie Driscoll chats with Erich Campbell, an apparel decorating professional, about how he uses social media for his business, tips for screen printers and embroiderers, and much more. If you're an apparel decorator looking to stand out on social media, don't miss this discussion!

The 2 Regular Guys will broadcast live on the last day of Printing United in Las Vegas. It's been three years since the last Printing United event, so Terry and Aaron will be checking in with attendees and vendors about the big questions this year. Are customers buying or window shopping? What new products are they looking for? What new products have they discovered this year? With 100s of vendors and 1,000s of attendees, we expect to have lots to share with our listeners this week. PLUS, a check-in from Printing United CEO, Ford Bowers. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” PLEASE SUBSCRIBE TO OUR PODCAST FOR A SPECIAL Printing United EPISODE DROPPING SOON! Dad Joke Send your "Dad Jokes" to us on the Contact Page. 10th Annual REGGIEs Nominate at https://www.2regularguys.com/reggies/ until November 10th at 5 PM Central Time. The Big Questions What are attendees shopping for this year? All about DTF What new or unexpected items are they finding of interest? The 42” sublimation printer from Epson with orange and green fluorescents looks interesting Are attendees buying, or are they window shopping? Looks like buyers to me Any show surprises, blockbusters, or announcements? It looks like Printing United Atlanta in 2023 booth space is filling up https://youtu.be/bSYMupPFD0s OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. The Take-up with Erich Campbell – Fridays at 2:30 Mountain TimeYour Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Printing United Las Vegas, NV – October 19-21, 2022Print Hustlers Conference Fort Worth, TX - November 6, 2022Applique Getaway Virtual - November 15, 2022PPAI Expo Las Vegas, NV - January 10-12, 2023Impressions Expo Long Beach, CA - January 20-22, 2023International Personalization & Awards Expo Las Vegas, NV - February 7-10, 2023Decorated Apparel Expo Kansas City, MO - February 24-25, 2023EEM Show Lafayette,

Friend of the show Jenna Sackett, a Brand Activation Manager with STAHLS', will join the 2 Regular Guys this Friday. She's been an industry educator and mentor for seven years, teaching custom printers about the value-add heat press technology provides. We'll be talking about trends in social media, opportunities with your heat-press, and much more! Don't miss out on this conversation, where you will immediately take tips away that can improve your business. The key is going to be putting them into action! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” https://youtu.be/q2ULR8GRvc4 Dad Joke From Terry Combs Frankenstein was giving his son Frankie the talk. “When two monsters love each other very much…” Frankie said, “They do the mash?” “Yes Frankie, they do the Monster Mash.” 10th Annual REGGIEs Nominate at https://www.2regularguys.com/reggies until November 10th at 5 PM Central Time. Trends in Social Media Jenna Sackett is the Brand Influence Manager and has been in the industry for nine years with STAHLS', a leading manufacturer of heat presses, heat transfer vinyl, direct-to-film, screen printed transfers, and more. She's been an industry educator and mentor for seven years, teaching custom printers about the value-add heat press technology provides.  Terry: Jenna, tell us how you got into the industry and how you arrived at your current position with Stahls Aaron: We're all about training here at 2RG. What types of training events does Stahls offer customers? Terry: How often is training available? Aaron: Do attendees have to be current Stahls customers, or can anyone tune in? Terry: Give us some examples of typical training events that you might do. Terry: Let's shift gears and talk about social media. What's trending these days? Terry: What are some of the mistakes you see decorators make regarding their social media? Aaron: For Social Media or Marketing in general, what are some things you have seen decorators do that have impressed you? Terry: What other trends are you seeing in general with the heat printing community? Aaron: With the 4th Quarter upon us, what will be the hottest gift item coming off people's heat presses? Terry: Tell people where they can learn more and connect with you? Aaron: We always like to leave with one similar question for all our guests (get that last drop of knowledge out…) - What is your one piece of advice for a brand-new decorator getting into the heat printing business? https://youtu.be/TOPSjg-y0tU OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leadin...

Max Hellman will join the 2 Regular Guys this week to talk about Live Event Printing. More decorators are considering this selling option with the world returning to normal. Max will share his experience and perspective on how it's done. Max and his team at Family Industries are heavily invested in live event printing, from apps to processes, and Max is willing to share his knowledge with us. Join us to learn about a fun way to create for brands and events. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News We saw no major news this week, so if you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” so we can sort it out from some of the junk mail we receive. Dad Joke From Lee Wright of Printing United ​What do you call a psychic little person who escapes from jail A small medium at large! Live Event Printing How did you find yourself in our industry? How did you decide to go down the road of live event printing?In the early years, it really started off as live screen printing on; but now its more swag/production customization. Were you forced to take a full break during Covid? And how did you fill that space?lots of swag boxes (tiktok, google etc) and virtual event activations (comic con w/ amazon etc, toyota and lollapolooza) Describe your setup at an event. What do you bring? What's the trickiest element to printing at an event location? Weather? Power? Inventory? Do you have any tips for our listeners who would like to do live events? Reach out to Max Hellmann via his Website - Familyindustrieslive.com https://www.youtube.com/watch?v=T-xoVlT_sbU OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. Online Training from Erich CampbellThe Take-up with Erich Campbell – Fridays at 2:30 Mountain TimeYour Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Impressions Expo Ft Worth,

Aaron will join the show from Charlotte, where he is the emcee for the START HERE Academy at Graphics Pro Expo. What better time for the 2 Regular Guys to discuss the pitfalls to avoid when starting a decorating business? Terry and Aaron have personally experienced and been witness to many startup businesses and the recurring pitfalls and issues that can arise. We'll be looking for comments and recommendations from the Regulators this week. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Corel Rebrands as Alludo - Corel, a global technology company and maker of CorelDRAW Graphics Suite, announces that it is undergoing a full rebrand, including a new name: Alludo. According to the company, the rebranding is part of its commitment to reimagining the future of work — not just where people work but also how, when, and even why they work. The name Alludo is said to represent a cohesive identity and is a nod to the company's purpose: to empower “all you do.” With this purpose in mind, Alludo says it will continue to focus on growth organically and through mergers and acquisitions. Dad Joke Did you know that T-Shirt is actually short for Tyrannosaurus Shirt? Yep, because of the short arms. Startup Decorator Aaron: Every business starts with an idea and a hope for success. But the realities of running a business can be eye-opening for the new entrepreneur. Today we hope to relieve some pain by talking about common pitfalls for a new business. The legal stuff Filling in the gaps - If you're a great artist, you might not be great at selling, etc. Pricing your products Knowing your overhead… How much does it really cost you to make an item… and pay for the lights? Knowing how much actual production time you really have… if you're wearing all the hats https://youtu.be/c1IdmvMfxWA 5 Habits Crucial for Home-Based Business People By Erich Campbell Set a public schedule.Set a private schedule.Create professional space.Set boundaries.Own your professionalism. OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.

Richard “King” Tilley with ROQ US joins the 2 Regular Guys this week. He has made it his goal to serve as many people as possible through education, how-to videos on YouTube, daily mindset motivation, business advice, and perspective. Join us this week to talk about screen printing and much more. As an extra bonus, Stephanie Young with Siser will drop by at the top of the show to share the latest at Siser and the upcoming Everything Embroidery Market. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News We saw no major news this week, so if you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” so we can sort it out from some of the junk mail we receive. Dad Joke From Erich Campbell What do you say to a restroom on its birthday?  Happy bidet! (B-day) Screen Printing and More Aaron: Welcome to the 2 Regular Guys, Stephanie Young from Siser. You and I met for the first time at Everything Embroidery Market in Chattanooga in April, then you also came out to SkillsUSA and were a tremendous help. So let's start with SkillsUSA. Tell us about your experience there. Terry: You're with Siser North America. Tell us about your role with them and anything new and exciting there. Aaron: We are both headed back to EEM this month, September 22-24th. Share your experience at the last one, and tell us what you are looking forward to in Myrtle Beach. Aaron: Welcome to the show today, Richard. Tell our listeners a little about yourself. Terry: We always ask, what led you to garment decorating? You have quite a story, so share it with the Regulators. Aaron: Congratulations on being one of the top industry influencers, according to the Apparelist. Talk to us about how participating on social media started and changed for you.  Terry: We're all about education here. Share with our listeners how you help new business owners get started and find success. Aaron: Outside of ROQ, you are the founder of the Winners Circle (@xwinnerscirclex on Instagram). Share with us what that is and your take on personal growth and paying it forward. Terry: Tell us more about the system you use to keep moving forward and power your personal growth. Aaron: What's a piece of advice you would offer to a new business owner? Terry: As we close here, is anything new and exciting in your world, and where can people connect with you? https://youtu.be/xkMo0Fg3KNk OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's “Small Business Saturdays” #SBS Every Saturday.

We're back for Part 3 of our discussion with Erich Campbell about one of his favorite topics, Non-Decoration Skills that matter to Decorators. Erich will add the title “guest” to his show producer duties this Friday as we talk about a wide array of skills required to run your business beyond decorating garments. Part 3 will be focused on business and production management. Join in with your questions and comments on this important topic. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Chromaline Screen Print Products Acquired by Saati - Saati has acquired Ikonics Corporation, expanding its portfolio of supplies for the screen printing industry. The purchase includes Ikonics' four business divisions: Chromaline Screen Print Products and Ikonics Imaging, Ikonics Industrial Inkjet Solutions, and Ikonics Advanced Material Solutions. Ikonics' parent company will be Saati Advanced Chemicals, a newly formed subsidiary of Saati Americas based in South Carolina. Dad Joke A sweater I purchased was picking up static electricity, so I returned it to the store They gave me another one free of charge. Non-Decoration Skills Aaron: Erich Campbell is an award-winning machine embroidery digitizer and designer, frequently contributing to embroidery industry resources, including hosting his weekly show 'The Takeup'. Erich has done many jobs in the industry from creating and managing eCommerce properties, to social media and marketing, to establishing and managing relationships between vendors and industry businesses. Erich is an evangelist for the craft, a stitch-obsessed embroidery believer, and firmly holds to constant, lifelong learning and the free exchange of technique and experience through conversations with his fellow embroiderers. He's also the producer and a frequent contributor to the popular 2 Regular Guys podcast, lending his unique embroidery experience to the mix. Terry: Today, we want to carry on from our parts 1 and 2 episodes where we covered  5 of our 9 stated topics; that said I think we may want to catch people up. What top takeaways from episode #2 that you think we should keep in mind? Aaron: Let's start with our last four categories, which deal with management and efficiency. Some discussion areas: Management of your business Management of your staffDay-to-day operationsEfficiency https://youtu.be/kqt5M8UnjWM OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful,

Allen Gaddis will be joining the 2 Regular Guys this Friday. Allen started screen printing at 16 and opened his own business at 18. Next May, he will be celebrating 40 years in business. We'll be talking about contract printing, services to schools, labor and supply issues, and much more. Join us with your questions for a veteran screen printer this week. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News STAHLS' Launches PVC Patches for Apparel & Hard Goods - STAHLS' recently released PVC Patches, another custom transfer option in the Emblems & Patches product line. PVC Patches are high-end, dimensional patches that appeal to a wide range of markets. Featuring a rubber-like look and bright, on-trend color options, these custom patches are available as heat applied or pressure sensitive transfers. Dad Joke What do you call a hippie's wife? Mississippi A Lifetime in Screen Printing Aaron: Good morning, Allen, and welcome to the show. Tell us a little about you and your business. Terry: What drew you to garment decorating? And what has kept you here? (why stay in it for 40 years?) Aaron: You have a background in contract printing. What would you say is the secret of success as a contract decorator?  Terry: School sales can be tricky, from getting paid to working with non-professional buyers. Share some tips with our listeners who might want to venture into the school marketplace. Aaron: Speaking of tricky, we all know getting blank inventory to decorate has been pretty tricky for a while. What have been your challenges in this area and how have you tackled them? Terry: Also tricky in today's day and age is the labor force. What do you think has changed over the past 40 years and how do you manage your own labor force? Terry: I ran across a post on Facebook from 2019 congratulating you on your Bachelor of Advertising Specialty Information certification. How do promotion products fit in for you and what advice would you give other decorators about incorporating promo products? Terry: So you had a devastating fire in 2020. Tell us about that experience and how you came back. Aaron: Where can our listeners reach out to you? https://youtu.be/bwPzYm5u0Bk OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting July 30-31, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 17-18, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful,

We're back for Part 2 of our discussion with Erich Campbell about one of his favorite topics, Non-Decoration Skills that Matter to Decorators. Erich will add the title “guest” to his show producer duties this Friday as we talk about a wide array of skills required to run your business beyond decorating garments. Join in with your own questions and comments on this important topic. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News PRINTING United Alliance Announces New Apparel Decoration Summit - Following the success of the highly engaged Summit models produced by PRINTING United Alliance — including the Inkjet Summit, Wide-format Summit, and Digital Packaging Summit— the Apparel Decoration Summit is designed for senior managers and executives in, or entering, the decorated apparel space looking to understand how current and future printing technologies, substrate options, market trends, and data management solutions will impact their businesses and investment decisions. This Summit will provide strategic-level insights into what industry leaders must do to grow, improve, and optimize their businesses. The event will be June 12-14, 2023, at the Loews Vanderbilt Hotel in Nashville, Tennessee. Fruit of the Loom Achieves 40% Reduction in Greenhouse Gas Emissions - Fruit of the Loom Inc. announces a 40% reduction in greenhouse gas emissions at its operations, putting the company on track to achieve its goal of reducing scope one and two emissions by 50% by 2030. This goal was announced in 2021 as a part of its science-based target approved by the Science Based Targets initiative to keep a rise in temperature below 1.5 degrees Celsius (34.7 degrees F) by 2030. This achievement and more can be found in the 2021 sustainability report. Dad Joke (From Regulator Beth Bendig) There are 3 moles in a tunnel.The 1st one says, “I smell sugar.”The 2nd one says, “I smell cinnamon.”The 3rd one says, “I smell molasses.” Non-Decoration Skills that Matter Erich Campbell is an award-winning machine embroidery digitizer and designer, frequently contributing to embroidery industry resources, including hosting his weekly show 'The Takeup.' Erich has done many jobs in the industry, from creating and managing eCommerce properties to social media and marketing to establishing and managing relationships between vendors and industry businesses. Erich is an evangelist for the craft, a stitch-obsessed embroidery believer, and firmly holds to constant, lifelong learning and the free exchange of technique and experience through conversations with his fellow embroiderers. He's also the producer and a frequent contributor to the popular 2 Regular Guys podcast, lending his unique embroidery experience to the mix. Terry: Today, we want to carry on from our part 1 episode where we covered approximately 1 of our 9 stated topics; I think we may want to catch people up. What were the top takeaways from last time that you think we should keep in mind? Aaron: Let's start back where we left off, we managed to talk about pricing and started into customer interaction, but I think there's more we can cover. Let's start with the wider topic of customer interaction and Marketing; where do you think that some of the ‘soft' and non-decoration skills come up in how we market what we do? Some discussion areas:

Joe Kramar with AMB3R Creative will join the 2 Regular Guys this Friday to talk shop. Joe has been in production operations worldwide and worked with major retailers on decorating techniques, including embroidery, screen print, applique, and more. Join us this Friday to “talk shop” with Joe Kramer.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Recently the good people at the Apparelist put out a resource naming their Top 10 Influencers in the decorated apparel community, and we here at the 2 Regular Guys made the list. Joining a slate of incredible decorators and previous guests of the show (as well as our intrepid producer Erich Campbell), we were featured along with a description of how we got here and where we want to go as a little timely advice.Dad Joke -  Did you know my horse is an insomniac?It's a real nightmare. Talking Shop Joe Kramar has been in apparel design and development for more than 27 years and has an extensive background in embroidery, applique, screen printing, graphic design and all the aspects it takes to move a customer's dream into a production-friendly environment. Having created astounding apparel designs for massive brands, he now brings his considerable expertise in corporate identity, graphic design, and premium branding to his new role as the head of Operations, Development & Design at AMB3R Creative. Welcome to the show, Joe!Aaron: Tell us a little about yourself and how you started the industry.I learned to draw in ChurchBuilt computers in 1994 for fun - led to graphicsGraphics led to making fake IDs in high schoolP.E. Coach inspired me to go into graphicsHired and fired from a local newspaper editorial department - hated itWorked for a local screen printer, embroidery, letterman jackets, vinyl wraps, banners, sticker & surf-skate retail businessWent to school for Graphic Design - Art InstituteGot hired as a Screenprint & Embroidery Technician for Abercrombie & Fitch - global support and development specialistGot to help build an entire development facility for A&F - now known as Building R - the ultimate chemistry set for every development aspect of the apparel industryI CAN talk a little about the A&F documentary but I don't have a lot of juicy things to say about it - mostly the documentary is about fluff for the questionable atmosphere CEO Mike Jefferies createdWhy I decided to join the podcast...Terry: Tell us a little about where you think the industry is headed.The industry is dying - less artists are emerging into the industry than I've ever seen.Aaron: Let's talk high end decoration. What is it and why should our listeners understand it?The perceived value of higher-end decoration techniques and how to sell them properly to customersTerry: Let's talk misprints and mistakes. How have you dealt with them in your career?Embroidering over mis-printed shirts - I feel like I've developed a career from this...ha ha - repairing mistakesTerry: Where are decoration trends headed today?Decoration Trends GeneralTerry: Share with our listeners what decoration techniques have inspired you over the years.Decoration techniques that inspired me over the years - pics to shareDifferent types of embroidery techniques - several pics to shareTerry: Where can our listeners find you out in the world?

Not only is he an incredible producer and digitizing master, but he is also an educator that understands the big picture of being in the garment decorating community. We invite Erich Campbell to talk about the intangibles we found that made the most difference in making decorators successful. Decorators come from many different backgrounds, and those differences often end up as strengths in their business and creative lives. Our industry has created tons of wonderful education about tangible skills, but what about business fundamentals and soft skills? How can decorators' community members enhance their skills to grow this part of their skill set?  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Fiery®, the digital front end (DFE) and workflow business of Electronics For Imaging, Inc. (“EFI™”), today announced that it had acquired CADlink Technology Corp., an industry-leading software company that delivers solutions for the high-growth areas of digital direct-to-garment (DTG) and direct-to- film (DTF) printing. Dad Joke: Did you know that every morning when I leave the house, a bike comes out of nowhere and runs over me?Yeah, it's a vicious cycle Non-Decoration Skills that Matter Aaron: Erich Campbell is an award-winning machine embroidery digitizer and designer, frequently contributing to embroidery industry resources, including hosting his weekly show 'The Takeup.' Erich has done many jobs in the industry, from creating and managing eCommerce properties to social media and marketing to establishing and managing relationships between vendors and industry businesses. Erich is an evangelist for the craft, a stitch-obsessed embroidery believer, and firmly holds to constant, lifelong learning and the free exchange of technique and experience through conversations with his fellow embroiderers. He's also the producer and a frequent contributor to the popular 2 Regular Guys podcast, lending his unique embroidery experience to the mix.Terry: Today we want to talk about some of the areas that don't get as much press as the nuts and bolts training that is out there. How to digitize, how to print, and hoop, etc. That education area has blossomed in the last 10 to 20 years, but what about the skills business owners need to operate their business. 99% of decorators don't come out of business school to start their businesses. So let's first talk about that diversity. I am armed with my degree in journalism. Erich, your degree is not in embroidery. Talk to us about the different backgrounds decorators often come from and end up as strengths in their business and creative lives.Aaron: Since we have you with us, Erich, we can try new things and know we won't break anything, So let's try a bit of a new discussion method. Terry and I will throw out some discussion areas to you Erich, and if you can help us break down the non-decorations skills we see businesses must enhance or add to their skill set. We can maybe even talk about how they can do that too. Not saying this might end up being a 2 or 3 part show, but the likelihood is real… Ready? I'll start.  Facebook Live Video #5Things Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you.

Kristine Shreve will be joining the 2 Regular Guys to talk about trade shows… on both sides of the aisle. With years of trade shows under all our belts, expect plenty of stories, some fun, and some great advice about how to maximize your experience. Tips for show vendors and attendees to improve your trade show experience and not be the one they talk about.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Stahls' dropped their summer edition of ‘How-to Make It Magazine' which they've been putting out for a couple of years now; check it out for some tips and tricks about t-shirt trends and projects for heat press. Fun stuff from Stahls'.  Dad Joke: Bear walks into a bar and says to the bartender: "One whiskey and .………one Coke.”The bartender said, “Why the big pause?”“I don't know, I was born with them.” Trade Show Pet Peeves Erich: Kristine Shreve is the Director of Marketing and Outreach for Lynnie Pinnie and Applique Getaway. She is also the host of Women + Business and the founder of the Women in Garment Decoration group.Terry: What was the first trade show you attended and the first show you worked as a vendor?Erich: We titled this show Pet Peeves, but what's your favorite part of working shows?Terry: OK, let's talk about unreasonable requests we've gotten while working a booth:I need these twelve sample garments printed with my graphicsI brought my machine with me. Could we plug it in and you take a look at it?Could you teach me how to use your software? CorelDraw? Photoshop?Erich: Any other show pet peeves?The foodHeat/ACDrayageTerry: Give us an update on Applique Getaway.Erich: Where can our listeners connect with you? Facebook Live Video #5Things Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. https://www.2regularguys.com/5things/  Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting July 30-31, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 17-18, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's "Small Business Saturdays" #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing,

Due to a late cancellation by our guest, we turned to the #regulators. On today's show, Aaron and Terry take some questions from the Regulators. The conversation ranges from adding new equipment to planning for future business growth, with many examples and suggestions in the mix.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News ENTREPRENEUR WINS $10,000 SCHOLARSHIP TO MAKEOVER THEIR BUSINESS - Lakeville, Minnesota apparel creator Jessie Mommsen, owner of Threads & Inks, has been awarded the Q1 $10,000 scholarship from STAHLS' to help makeover and advance her business as part of its Small Business Scholarship program. In 2021, the company awarded 21 scholarships to aspiring entrepreneurs with new equipment and supplies they needed to get their apparel business started. Every quarter in 2022, it is awarding a shop makeover worth $10,000 to a Stahl Family Small Business Scholarship winner. To apply for the scholarship, go to https://www.stahls.com/2022-stahls-scholarship Printful Reaches $289 Million in 2021 Revenue - Printful, an on-demand printing and fulfillment company, announces its revenue reached more than $289 million in 2021. The company has fulfilled over 48 million items and reached more than $1 billion in total gross merchandise value (GMV) since its start of operations in 2013. “We have seen our enterprise customers succeed with print-on-demand by launching new products with low inventory risks and a short time to market,” said CEO and Co-Founder Davis Siksnans. Dad Joke: (Father's Day Weekend Edition) Want to hear my joke about time travel?Never mind… you didn't like it Questions from our Listeners Due to a late cancellation by our guest, we turned to the #regulators. On today's show, Aaron and Terry take some questions from the Regulators. The conversation ranges from adding new equipment to planning for future business growth, with many examples and suggestions in the mix. Facebook Live Video #5Things 5 Things to Remember when Setting your Pricing From Erich CampbellBargain pricing promotes narrow margins.Profit is the point.Pay yourself for labor, even when you are solo. (Minimum to Maintain)Value isn't / doesn't have to be pegged to cost.You are selling the limited hours of your life. Price those, not shirts. Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. https://www.2regularguys.com/5things/  Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting July 30-31, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 17-18, 2022.Complete Screen Printing Business Course with Atlas Screen...

Aaron and Erich will discuss how we respond to real and perceived changes in our industry, markets, and the overall decoration landscape, focusing on finding opportunities, redirecting opposition, and cutting through resistance when you need to act. With an on-the-floor report from our own Terry Combs, we'll have plenty to talk about concerning what's new in our industry while discussing how to position ourselves to take it on.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Nominations Now Open for the 2022 Women in Screen Printing Awards from Screen Printing Magazine - Screen Printing magazine is looking for accomplished women who, through their careers, industry involvement, and philanthropic roles, have sparked innovation, spurred business growth, improved their communities, and enhanced the screen printing industry. The six winners will appear in Screen Printing magazine's September/October digital edition and will be recognized at Printing United in Las Vegas on Thursday, October 20, 2022. Note: Nominees must hold a leadership position at a company that produces screen printing as its primary function. Dad Joke: Have you heard about the new restaurant called Karma? There's no menu. You get what you deserve. Responding to Change Aaron: Let's talk about some of the changes we're seeing and have seen people face in recent years. (List some factors - Stock, Market/niche changes, move away from ‘brandfill,' etc.) Discuss External vs. Internal factors. - Finding opportunity Erich: Evaluating options - Changing perspectives. ‘What if?' Michalko's Cracking Creativity / Thinkertoys - What about the opposite? Creative solutions/design thinking Aaron: E+R=O Discussion Erich: Initial reaction vs. action directed toward the Outcome / Starting from the Outcome. Aaron: The worst reason to do anything… (Running of the Bulls Poster)  Erich: Resistance / Showing Up - using YES to make things move forward. - MUG - Modest Usable Gains Facebook Live Video #5Things Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. https://www.2regularguys.com/5things/  Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ starting June 11-12, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's "Small Business Saturdays" #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Make your machine ...

In their respective fields of screen printing and embroidery, Terry and show producer Erich talk about training. In a last-minute change-up and with Aaron away, the conversation covered generic training where we can't talk brands, to companies that offer training specific to their own products. The discussion hit upon the pros and cons of the different approaches to industry education.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News U.S. Apparel Resale to Double in Next Five Years, Fueled by Retailers and Brands - The U.S. secondhand market is projected to double in the next five years, reaching $82 billion by 2026, according to ThredUP's 10th annual Resale Report, conducted in partnership with GlobalData. And while North America remains the leader, resale is now clearly a global phenomenon: the worldwide secondhand apparel market is expected to grow 127% and hit $218 billion by 2026. The article goes on to discuss major brands starting resale programs as well as highlighting customers' increasing desire for more purposeful shopping habits as well as retailers with resale programs vastly increasing in the last couple of years.Dad Joke: From Erich Campbell - Did you know you can wear sunken ships as hats?It's easy because they are cap-sized. (capsized) Terry & Erich Talk Training Due to some technical difficulties our planned guest was not able to join us. Enjoy Erich and Terry talking about all things dedication in this week's episode. Facebook Live Video #5Things Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. https://www.2regularguys.com/5things/  Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ starting June 11-12, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's "Small Business Saturdays" #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich CampbellThe Take-up with Erich Campbell - Fridays at 2:30 Mountain TimeYour Style...

John Morris from Club Colors will be joining the 2 Regular Guys on this episode. John will discuss getting real results via social selling and the branding process in our industry. This will be a great opportunity for the #Regulators to pose questions about your own marketing opportunities. John is a lively guy with a wealth of information, so don't miss this episode helping us understand how Club Colors has achieved success with John's guidance.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News HALO Branded Solutions, promo's biggest distributor by revenue, has acquired fellow Top 40 distributor BrandVia Alliance. Details are coming.Dad Joke: What do you call it when you mix alcohol and great American Literature?Tequila Mockingbird Social Selling Aaron: John, tell us a little about you and Club Colors.Terry: Talk to us about what branding means to you.Aaron: In a recent podcast, you mentioned a holistic approach for garment and product decorators. Let's discuss that.Terry: How has sustainability impacted our industry? And how companies tell their story.Aaron: Let's talk about social selling. Who's doing it right or wrong?Terry: Share your podcast with us. I heard there might even be some betting advice for this weekend?Aaron: Being someone in the middle of the promo space. What does the news we share mean to the promo world? “HALO Branded Solutions, has acquired BrandVia Alliance.”Aaron: John, how can our listeners find you? Facebook Live Video #5Things 5 Reasons to Start a Podcast From Aaron MontgomeryPromote your customers/ Make yourself StickyShare your brand messagePodcasting Message Stay, not die like social mediaOpportunity to talk about a topic you want to talk aboutIf you stick with it, it will take you places. Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. https://www.2regularguys.com/5things/  Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ starting May 21-22, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's "Small Business Saturdays" #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches.

Marketing is an ever-changing target for decorators. We found three rock stars who have their fingers on the pulse. Marj Easterling of Big Lick Screen Printing LLC, Deanna Smith of N the Zone Ink, and Amber Penny Massey of Tshirts for Hope Screenprinting will be joining in for our quarterly Women in Garment Decorating show. The topic will be the marketing of your business and of yourself plus a whole lot more. Listen in to hear how these successful women from our industry promote their own businesses and build their brands through the latest tools available to them.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Printing United Alliance and MADE Lab partner to bring latest in education to the decorated apparel community. PRINTING United Alliance has announced a collaborative partnership with MADE (Modern Apparel Decoration and Education) Lab. This partnership will highlight year-round support and on-site education at each organization's respective industry conferences and events. US Supreme Court Announces Decision for On-Premises Signage - The Supreme Court of the United States (SCOTUS) announces it has come to a decision regarding the signage-focused case, City of Austin, Texas v. Reagan National Advertising of Texas Inc. The court's report has ruled that the traditional regulatory distinction between on-premises signs and off-premises signs (billboards) is content-neutral and constitutional. Dad Joke: You've heard of Murphy's Law right? But have you heard about Coles Law?It's a bunch of thinly sliced cabbage with a mayonnaise-based dressing. Talking Marketing Terry: Thanks for coming on the show today. Tell our listeners about yourself and your business. Marj, Deanna, AmberErich: We want to talk marketing today. Let's start by discussing how you market your business. Has it changed in the age of Covid?Terry: In our new world of business, we all need to tell our story. How do you market yourself personally?Erich: You all have very strong voices and do a wonderful job sharing the story of your business. How have you developed that voice?Terry: How about some brass tacks information for the #Regulators? When it comes to marketing, and the time spent on social media, live videos and all the amazing sharing you all do, how do you determine the return on investment? Marj, Deanna, AmberErich: Tell us a little more about what is going on in your world right now. Share with the #Regulators one new and good thing.Terry: Where can our audience find you if they'd like to follow up or hear more about what you offer? Facebook Live Video #5Things Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. https://www.2regularguys.com/5things/  Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in ...

Live from the DAX Chicagoland show, Terry, Aaron, and Erich will be talking about tending to your business while on the road. With a few tips on business travel, attending and working trade shows, and all subjects industry road warriors face every day. Even if you are not a regular road warrior, tune in to learn tips and tricks that will make those times out of the office easier to manage.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: From Kristin Schneider from Thread Designs Inc.Why can't a bicycle stand up by itself and needs a kickstand?It's two-tired Road Warriors Road Warriors on the Road AgainHow to get out in front of travel so you don't have to be so far behind when you return. (Take a vacation from your vacation idea.)Staying on track with good habits you are building or have. Like eating, exercise, etc. Hacks, gear, and must-haves in our bags?If you absolutely have to have it, carry it on. Facebook Live Video #5Things Prepping for Presentations & Booths From Erich Campbell Show up early. Don't disappear before the attendees do. Commit to the entire event. Prepare, practice, and project. If it's critical, bring a backup. Keep your audience in mind for the message- Address their needs. People want you to do well; the audience/attendees/customers aren't enemies, they are your partners. Try to help them and they'll help you. Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. https://www.2regularguys.com/5things/  Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ starting May 21-22, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's "Small Business Saturdays" #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich CampbellThe Take-up with Erich Campbell - Fridays at 2:30 Mountain TimeYour Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined,

Subscribe to & Connect with The Host of This Podcast! The number 1 success principle and foundation that we all need to have in our lives and business is to take 100% responsibility for our results. In the book the Success Principles by Jack Canfield, he gives us an easy-to-remember formula, E+R=O. The event PLUS […]

It is the 2 Regular Guys 444th episode which brings us into the first quarter of our 10th season. Where have 10 years gone? Show producer Erich Campbell will be joining Aaron and Terry to talk about our own favorite episodes over the span of 10 years.  And we'll be asking the Regulators to be sharing their favorites as well! Plus we will break down the takeaways from those favorite episodes so you can go implement those into your business right away. 4 takeaways each to honor show 444.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Terry: Pasadena City College in California is facing backlash after its board of trustees unanimously voted to cancel the school's screen-printing program, the Pasadena Star-News reports. Supporters of the program have called PCC's decision a “crime” against the local community, with some alleging the cancellation was made in violation of the school's bylaws, the article explains. The college, for its part, says there were no improprieties and that the decision was handed down in accordance with established procedures.Aaron: Getting all my ducks in a row for the upcoming SkillsUSA Competition in June in Atlanta. I need volunteers to come to the national competition and be judges in Atlanta this year on June 23rd and 24th. Please reach out to me if you know anyone or are interested. aaron@2regularguys.comAaron: Mutoh Suspends Printer Exports to Russia and Belarus, Mutoh, a manufacturer of wide-format inkjet printers, cutters, and inks, announces it is temporarily suspending all printer exports to Russia and Belarus amid its ongoing war with Ukraine and will not deliver any equipment to these regions. In a statement to its customers, the company says it is deeply concerned about the tragic developments in Ukraine and stands with all the people suffering.Dad Joke: Did you know I joined a support group for people who talk too much?It's called On and On Anon Review of Last 10 Years Aaron: Heading to the way back machine. May 13, 2016 - I Wish Someone Told Me…Where to learn more about this businessThere was no set in stone method for accomplishing the tasks of this businessTerry: Is it cheating to say our first episode? Because that's where this adventure began. Not suggesting anyone go back and listen so I'm not including a link here, but to be honest I didn't know what a podcast was at that point in time. (I do have it online now though… https://www.2regularguys.com/show-number-1/) Aaron: January 2018 for my next one. A great conversation with Brett Bowden titled - Future of Garment Decoration with Brett BowdenHow focusing on a Niche can grow your business faster than being everything to everyone.How Amazon is changing the game of garment decorating. Fast, Quality or Cheap - Pick two.Terry: Theresa Hegel with the former Wearables Magazine and her State of the Decorated Apparel Industry surveys. The last time was February 1, 2019. State of the IndustryAaron: This show I want to talk about is one that makes me a little sad. There are about 6 shows in 2014, that for whatever reason I didn't get saved. I thought I saved them all, but I looked and looked and can't find them. We have Mark Coudray on and he was talking about the change from Garment 2.0 to 3.0 and VC's coming in etc. He must have had a crystal ball, but what is really true,

Hope Dale and Cristina Schulman will be joining the 2 Regular Guys this Friday to talk about the April "Everything Embroidery Market". Described as the largest event of its kind, this show focuses on the embroidery, sublimation, applique, and vinyl application industry. Tune in to see if this trade show is a must-see for you!  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Mark Cuban Invests in Screen Printing Company - Campus Ink (Urbana, Illinois) announced today the completion of an investment from Mark Cuban, the billionaire entrepreneur and owner of the Dallas Mavericks. In the summer of 2021, Campus Ink seized upon the NCAA's implementation of a name, image, and likeness (NIL) policy – which allows college athletes to monetize and use their NIL for promotional purposes – by building a platform that helps athletes earn money through jersey and custom apparel sales. Cuban said, “While the best names in college sports will get taken care of by endorsements and high profile contracts, there are thousands of other student athletes that need help. Campus Ink's solution is going to change that.”There is a really cool 3 Day Virtual Summit coming up on March 23-25, 2022 - FREE. It is called Mountain Top Motivation and is 3 days of amazing speakers talking about winning mindset, business growth, and success in all areas. AND Aaron has been asked to be one of the 21 speakers at the event. He will present "Conquering Fear and Thriving"   www.osg.link/mtm Dad Joke: Kristin Schneider Thread Designs Inc. - Parental Puns.What do you call a deer with no eyes? No eye deer Everything Embroidery Market Aaron: Introduce Hope Dale and Cristina SchulmanTerry: Tell us first how each of you entered the industry. Aaron: Everything Embroidery Market Show is coming up in Chattanooga April 28-30. Talk to us about how each of you got involved in this event.Aaron: Who should attend? What's your target audience? Terry: What about education? What is lined up for the show?Aaron: Besides these in person events, what else is available from Everything Embroidery Market?Terry: You both also host a podcast. Tell us more about that.Aaron: Where can people connect with you and go to sign up for EEM? Facebook Live Video #5Things Top 5 Things for EEM Attendees From Hope Dale, Everything Embroidery MarketCheck out all the vendors that will be in Chattanooga.Check out the Hotel BlocksFollow all the vendors you want to see on Social Media!Plan and attend the classes.Enjoy yourself! Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022.

Aaron, Erich and Terry are all going to be live in person at the DAX Kansas City show. They will be sharing a recap of the day, talking about their seminars and workshops, and bringing you tips and tricks from the show. All with some adult beverages, so tune in for this lively and fun session. Plenty of questions and answers and you never know what nuggets will be shared.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: Three conspiracy theorists walk into a barDon't tell me that's a coincidence DAX Show Seminars Since we were all three in classrooms today in KC, we thought it would be fun to talk about some of the questions and comments we get in seminars.On YouTube they say…Probing for information we're not allowed to discussYour question is the perfect lead into my next slideA question that stumps usTotally off the subject questionsSo, tell me the secret to… Facebook Live Video #5Things Five Things - Why Screen Printers Should Use Specialty Ink From Terry Combs, TerryCombs.comIt separates your competition - most just use standard plastisolIt provides new options for your customersShowing what you can do improves your standing in the industryOpens you up to new opportunities for your own businessThe attention to detail required makes you a better decorator Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix on February 19-20, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 21-22, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's "Small Business Saturdays" #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich CampbellThe Take-up with Erich Campbell - Friday's...

Host Tricia Pritchard sits down with Erich Campbell of Butler Senior High School to discuss an upcoming art show that raises money for the Golden Tornado Scholastic Foundation.The Golden Tornado Scholastic Foundation, Inc.

Tanya Doyscher, Kristine Shreve and Ali Banholzer will be joining the 2 Regular Guys on Friday to talk about wearing many hats while running your business. On this quarterly Women in Garment Decorating show, these industry pros will share their perspectives on running their own businesses and dealing with the many tasks required of business owners today. We will cover topics like finding the right priorities, switching between roles, and more. Don't miss your opportunity to learn from 3 rockstar women in the industry. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News  2 Regular Guys Merch Challenge - You can see the post at https://www.facebook.com/2RegularGuys/posts/4648995305195668 Create a design, and send your design to us at info@2regularguys.com by the end of the day on January 31st. We will show you all the designs on the 4th of February, and get a poll going to crown a winner. The winners will become the exclusive provider of 2 Regular Guys Merch for 2022 and will be promoted on the show as such able to sell anything they like and keep all of the profits. (*Terms will apply). Dad Joke: (Mom Joke Courtesy of Kylene) What did one pencil say to another?You are looking sharp.  Wearing Many Hats Aaron: Let's start with each of you introducing yourself and your business. Let's start with…Aaron: Most of us get into this business because of a favorite activity like creating the artwork or maybe being a marketer. Tell us what your favorite part of your business is, and which part is your least favorite.Aaron: I know all of you wear many hats in your business, but you all also have businesses that are very uniquely you. What are some of the unique challenges you all face with business ownership and your career?Aaron: As you switch from one role to the next in your business, what challenges are you faced with, and what tips do you have to overcome those challenges?Aaron: What are some tips you all can share with other busy business owners out there to maintain balance and still own a successful business?Aaron: Share with us one new and good thing going on in your world and then leave us with how people can connect with you. Facebook Live Video Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. Unlock Your Potential Workshop - Monthly 60 Minute workshop to help you remove blocks keeping you from success.The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com.

It's that time of year again for the 9th time since the inception of 2 Regular Guys. The Decorators Community Industry Awards - the REGGIES! The only industry award that is completely run by the people. You all nominate, you all vote and we just get to facilitate. On this show, we will be announcing the winner from the 10 categories, and hosting as many of them live as we can round up to accept their awards. The REGGIES this year are sponsored by Our Success Group and you can check out their End of the Year Success Sale Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: Christmas joke!What do reindeer say before they tell a dad joke? This one's gonna sleigh you! 9th Annual REGGIE Awards Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. Facebook Live Video Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix on October 23-24.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 6-7.OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.Club OSG - Live videos and information from After Hours of Tuesday's With Todd and Small Business Saturdays. Plus 10% off at MontCo.biz and FatDadWholesale.comThe Success Tracker - A program from OSG, to get people started on achieving their goals.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's "Small Business Saturdays" #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.

(Sponsored by Impressions) This week on the 2 Regular Guys podcast, David Gross from Conde Systems will be talking Sublimation Success. Specifically, Aaron and Terry will be talking to David about his third “The Road to Sublimation Success” focused on sublimation printing on Chromoluxe. Bring your sublimation questions for a true industry expert! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News REGGIE Award Voting will close on December 9th, 2021 at 5 PM Central 2regularguys.com/reggies_vote Impressions Community Service Award Impressions Expo is thankful for YOU! After enduring some of the most unprecedented times in our nation's history, we've heard countless stories of industry suppliers and decorators putting others first. Honoring the spirit of humanitarianism and good works in our communities, Impressions wants to recognize the spirit of giving back! If you know a decorator or supplier that has taken action to give back, nominate them for the Impressions Community Service Award! If you are an embroider and want to learn more about digitizing text, Justin Armenta of the Embroidery Nerds and JA Digitizing has a seminar tomorrow you can sign up for at https://theembroiderynerd.com/text-talk-webinars/ Year-End Success Sale at Our Success Group. Save over 58% on the 5 Keys program and get a set of 3 bonus resources for free worth $150. This offer is only good until the end of the year. Go to www.oursuccessgroup.com/5keys. Dad Joke: What do you call a fish with two knees? A two knee fish. Sublimation Success Aaron: David, for new listeners and folks new to the industry, tell us a little about yourself and Conde. Terry: How many times a day do you explain to someone what you can and cannot do using sublimation? Why do you think that is? Aaron: Along those lines, let's talk about substrates. Terry: Your most recent book talks about Chromoluxe specifically. Let's talk about that. Aaron: This is the third in a series of books on sublimation. Let's talk about the others. Terry: Let's say one of our listeners wants to add sublimation. Where do they start? What tools do they need? Aaron: David, what's the future for sublimation? Terry: Where can people find you, Conde Systems, and learn more? Facebook Live Video #5Things 5 Reasons for Failure From David GrossLack of a great partnerFailure to read instructions/correct issuesPoor equipmentPoor supportUnderpricing Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe.  The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A.

(Sponsored by GRAPHICS PRO EXPO) A great friend of the show Jay Busselle will be joining the 2 Regular Guys this Friday to discuss the Better Story about you and your business. Everyone has heard by now that you have to tell the Story of Your Business. Jay will be joining us to tell us how to tell that story better. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News DAX has announced two of three dates for 2022DAX Kansas City - February 25-26DAX Chicagoland - April 22-23DAX Minnesota - To Be AnnouncedNote from a listener. We love this stuff! A review on your podcast player of choice would be awesome. I recently started listening to your podcast because I have an hour commute (one way) three days a week. I send all of your dad jokes to my husband who then shares them with his employees. Keep them coming! Thanks for all you do to make us solopreneurs look like superstars.”Dad Joke: What is a thousand times better than Instagram?Instakilogram Telling a Better Story Aaron: Welcome to the show our good friend Jay Busselle. Jay, you've been on the show many times, but for any of our new listeners, share a little bit about your background.Terry: Jay, talk to us about the concept of telling your personal and business story.Aaron: Since you're here today, some businesses obviously get this wrong. Where as business owners are we going wrong with this?Terry: Something you talk about in your seminars is the PROMO-mercial? What exactly is that?Aaron: Can you share with us your method or this formula?Terry: Can you give us an example?Aaron: How can our listeners apply this idea?Terry: Where else could our listeners use or apply this PROMO-mercial idea?Aaron: Jay, how can our listeners reach out to you? Facebook Live Video #5Things 5 Reasons to Share the Story of what you do Now From Erich Campbell - ErichCampbell.comSomeone can benefit from your experience at any stage. - Experts need fresh perspectives from newbies, newbies need the benefit of expert experience.Telling your story humanizes you and what you do. People buy from people. Sharing builds trust.Formulating your message helps you clarify your position and purpose. Teaching/Explaining helps you learn.Speaking with an uninitiated audience in mind helps you remove jargon and buzzwords.Your passion is infectious; share what you love with passion and people will resonate with it. Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes ...

(Sponsored by PRINTING United) Greg Farmer and Cris Saunders with Insta Graphic Systems will be joining Aaron and Terry. The conversation will be "All Things Heat Press" where we'll discuss using a heat press in any decorating business. What can we do with a heat press? What press is best for what you want to accomplish? How has heat press customization changed over the past few years? If you have questions about heat presses, this is the show for you! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke - What do you call a ghost chicken?A poultry-geist Heat Press Aaron: We'd like to welcome into the show Greg Farmer and Cris Saunders with Insta Graphic Systems. Tell us a little about your background. Cris, let's start with you.Terry: We have to ask both of you about the cheap $300 import heat presses you see on Amazon, etc. Greg, let's start with you. Comments on these machines?Aaron: Cris, for the decorator who wants to customize a variety of products, is there a particular style heat press you recommend?Terry: Greg, let's talk about items that will help the current decorator make an easy transition into heat press products.Aaron: Cris, along these lines are there customizable items that tend to offer higher margins?Terry: Cris, holidays are upon us. Are there some items in particular you would recommend marketing in this season?Aaron: Greg, we're all familiar with the traditional screen printed transfer applied using a heat press. What other decoration methods can you tell us about?Terry: Cris, there are a lot of decorators who own a cap heat press. Is there anything beyond caps that we can use this fairly uniquely designed press for?Aaron: Greg, a new decoration method entered our world nearly 20 years ago. Let's talk about DTG printing and curing with a heat press.Terry: Cris, I think there's some assumption in the industry that a heat press and its uses haven't necessarily changed over the years. Talk to us about how transfer applications have evolved over the past 10 years or so.Aaron: Greg, it's a just-in-time world today. How has customization and just-in-time manufacturing impacted the transfer world?Aaron: How can our listeners find Insta Graphic Systems and you individually? Greg, let's start with you. Facebook Live Video Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com.

(Sponsored by GRAPHICS PRO EXPO) This week on 2 Regular Guys Aaron and Terry will be finishing up our conversation on the Presentation. What does your customer see, from the box you deliver to them, to the image you project through business cards, your website, social media. Are you presenting yourself as a professional? Are you presenting yourself above and beyond the competition? Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke - Two snails got into a bar fight...It was a real slug fest How are You Positioning Yourself - Part 2 We're back for Part 2. What is presentation anyway, beyond the image that a customer envisions when they think of your company. The image they perceive when they open a box from you. The picture in their minds when they look at your business card. Presentation is simply how we present ourselves, our companies, to the world. And the image, the impression, we leave behind. We talked about:Presentation of the package you deliverPresentation of you as a company - business cardsYour websiteDo people pay enough attention to their websites today?Call to ActionTell your Story - Hero's JourneyWhat is in it for them?Your “presentation” on social mediaSocial is the key - Stop posting your sales, offers, and pitches - Engage and build a relationshipDon't completely rely on automationPersonal and business - There is NO divider. If you want to use Social Media for marketing, expect to also put yourself out there and be OK with letting people in.You attract what you put out there. Are you a helper, a positive influence on the industry? Facebook Live Video Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix on October 23-24.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 6-7.OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.Club OSG - Live videos and information from After Hours of Tuesday's With Todd and Small Business Saturdays. Plus 10% off at MontCo.biz and FatDadWholesale.comThe Success Tracker - A program from OSG, to get people started on achieving their goals.Master of Success Inner Circle - The next level for people who are serious abou...

(Sponsored by Impressions) This week the 2 Regular Guys will be bringing a special live Thursday night episode from DAX Chicagoland. Aaron, Terry and Erich will be discussing the most common issues decorators grapple with in determining, “Am I'm doing this right?” This show is for all types of decorators who sit and ponder that question. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Am I Doing the Right? In an effort to help the industry as decorators struggle to find blanks to decorate fellow decorator and expert screen printer, Nathan Leber decided to look for solutions. He said, "In light of the garment shortage and my disbelief that nothing can be done, I made a live Google Sheet that has some of my shops blank inventory on it." The goal is to provide an open Google Sheet that everyone can access to possibly find an item that might not be available at the supplier's locations due to the issues they are facing with containers and cotton shortages. Nathan believes that most shops are like his, where they have a stash of excess inventory where something happened on the job or they misordered. He goes on to say "I know all of the decorators' community has this stuff around their shop and for whatever reason it is just collecting dust when someone could be using it." He is trying to spread the word about this open Google sheet, which you can find at www.bit.ly/stocksheet1. Any decorator can go and add extra inventory they would like to move, and look for and coordinate getting blanks from others. The more people use the list to both buy and sell, the more valuable it will become for the industry as we navigate these difficult times of shortages, unbalanced stock, and shipping problems. Nathan only has two 'asks' of the decorators' community "Please try to keep the formatting clean and NO PRICE GOUGING or I will be forced to delete it from the sheet. Hopefully, we can all help each other out and find some of the garments that we know are sitting in a corner somewhere." To access the spreadsheet and to add your excess inventory  www.bit.ly/stocksheet1 Facebook Live Video Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 6-7.OurSuccessGroup.Com - Success Business Training.

(Sponsored by PRINTING United) We are back for part 2. We will discuss building and maintaining relationships when you might never meet your customer face-to-face. In this new world of limited travel and ever-changing rules of engagement, we still need to build that personal relationship with our customers. Whether single shirt consumers or quantity buyers, we still need to reach out with a virtual touch. The 2 Regular Guys will explore options for you to find and keep those customers. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News David “Tobe” Hall Retires from Universal Woods Universal Woods, a manufacturer of hard-surface coated substrates for sublimation printing, announces the retirement of David “Tobe” Hall. Hall worked for the company for the past 27 years, serving in sales and customer service. Most recently serving as the vice president of sales and customer service for the company's North American sublimation division.Dad Joke - I found out my girlfriend is really a ghost.I had my suspicions the minute she walked through the door. Building Relationships Part 2 Building relationships with key customers who buy quantities of shirts - retailers, schools, clubs, associations, etc.How to keep forefront in the relationship, and holding competitors at bayCommunication, communication, communication… without being obnoxiousAids to help them sell more productHelp them understand and develop online stores“Thinking about you” concepts - Jay Busselle's care packagesSometimes you need to pick up the phoneDoing virtual events - They're not like live eventsBack to social media being “seen” as a key part of the industry - positioningDo good work, delivery on time x10!Prospecting new customers when you can't knock on their doorSampling… it's the most perfect sales toolReferences/TestimonialsBack to building a brand and a reputation Facebook Live Video Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. All this with email support with less than 24 hour response times from a certified Success Principles Coaching team. The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club.  Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 6-7. OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.

(Sponsored by GRAPHICS PRO EXPO) You can buy custom-decorated garments and products at Amazon, Walmart, etc. The size and financial clout scare some independent decorators. Let's have a conversation about successfully competing with massive competitors. How do small businesses use our advantages to gain their share of the business? Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: From Jerry Dahlheimer - How do you know when a joke is a Dad Joke?It's a parent! Competing with Major Retailers Terry: Here's why I started thinking about this subject: I spoke to a gentleman a couple of weeks ago who said, “My friend in the business says that the major retailers, the big decorators, have driven all the small screen printers and DTG printers out of business. My guess is 1) his “friend” didn't want him to get into the business as a competitor, or 2) his friend was looking for someone to blame for his own lack of sales. So, what's the truth about competing with the Amazons of the world?Aaron: Let's talk about this: Is there really competition between smaller decorators and major retailers?Let's talk about competition, and we're looking for input from the RegulatorsCompetition can come from anywherePointing fingers for your own failures - This could be a long conversationIt's the economyIt's my market areaIt's my competition not playing fairIt's the unreasonable customer requestsAnd last, it's the big bad box store putting me out of businessWhen a business is hanging by a thread, any wind my knock it downThere's an assumption that because a company is bigger, they'll do things betterTerry: Let's discuss what the big guys can do better?Unlimited fundsBroad reachA known reputation - brand (You can build your own brand too)Aaron: What can you do better?Personal service - conversations about file types, printability, etc.The big guys are just going to print what you send them… good or badHow often is your customer's art what it should be?Personal interaction on orders - distributor is out of stock but here's what we can do Facebook Live Video #5Things 5 Reasons to take on Self-Directed Projects Allows you to explore techniques you aren't yet familiar withFills out your ‘sample case' - Customers don't always have their own vision and/or want ‘proof' of your work.Lets you show styles and/or products you want to introduce to your product lineProvides a ‘judgment free' and less time-sensitive place to explore your craftIt's fun, and informative - Lets you ‘be the customer' as well as the creator.From Erich Campbell Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix starting July 10-11...

(Sponsored by GRAPHICS PRO EXPO)  Clay Barbera with  CorelTrainer.com will be joining Aaron and Terry this Friday. Clay will be fresh off exhibiting at Graphics Pro Expo in Irving (Texas) and wants to talk about trade shows in 2021 and the future. We'll mix in some training talk and CorelDraw questions from the Regulators as well. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News By popular demand we're planning another 2RG cocktail party this summer. We're calling it “The Beginning of the End of the Pandemic Party!” Looking at July 2nd to help all of you start your long Independence Day weekend. More info to come!!The Shirt Lab Women's Nexus is about engagement, conversations and how as an industry we can amplify women's voices, according to the company. The event will be hosted by Michelle Moxley with M&R Equipment. Alison Banholzer, Wear Your Spirit Warehouse; Johanna Gottlieb, Axis Promotions; Milissa Clark, General Standard; and Kristine Shreve, Applique Getaway, will be the highlighted speakers. The five moderators include: Marcia Derryberry with Marcia Derryberry Media Communications; Jenna Sackett with Stahls'; Holly Trevino with Planet Apparel; Nicole Rollender with Strand Writing Services; and Marj Easterling with Big Lick Screen Printing. The event fee is $97, and will be held live on June 5, completely online and virtual.The Decorators Community powered by 2 Regular Guys Podcast is hosting embroidery guru, Erich Campbell for two upcoming training classes. The first is tomorrow Saturday, May 22nd, 2021 where Erich will teach people why they should be offering more emblems and patches. This free preview webinar is happening at 12:00 PM Eastern | 9:00 AM Pacific and if you register you also get a free "How to Make Patches" guide as well as savings on the upcoming training class “Understanding Emblems”. This free webinar does have a VIP option you can purchase for only $7.97 where you get to participate in the Live Video Q&A, a FREE Patch Stock Design created by Erich sign up at https://decorators.education/whypatches/ The free webinar leads you to the live training class on May 29th, 2021, titled "Understanding Emblems - Digitizing, Production, Styles, and Sales of Patches." In this class, Erich will teach you more about digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching and preparing small-run patches in-house without expensive specialty machines and using multiple patch-making material processes. As well as covering the technical execution, Erich will discuss the range of products available in the patch world and give you tips on where they fit in your product range and how to market them. This training is available for the early bird price of $79 through May 23rd. The normal price is $119. This class will be live on May 29th, 2021 at 1:00 PM Eastern | 10:00 AM Pacific. Find out more and register for all the Decorators Community approved training at https://decorators.education/.  Dad Joke: What kind of doctor is Dr. Pepper?A fizzician Trade Shows and CorelDRAW Aaron: Clay Barbera's consistent contributions to software development, training, & sales have made him an integral part of the Imprint industry for many years. Training thousands in technology companies, his 'Teaching with questions',

Sponsored by PRINTING United - Jeff Fuller of Fuller Embroidery Works and Justin Armenta of JA Digitizing and of The Embroidery Nerd Join us to talk about Building Community, Teaching and Learning online, and to give insights about popular questions tips, and techniques in the embroidery space as well as giving us a sneak peek at their immediately upcoming 3D foam webinar. Join Aaron Montgomery and occasional co-host, Erich Campbell, as they go live with inspiring conversations on community and embroidery with Jeff and Justin!   Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: What did the ocean say to the shore?Nothing, it just waved.From Lewis Montgomery Community, Education, and Embroidery Jeff Fuller started his venture into embroidery as a patch collector. His curiosity led him into starting Fuller Embroidery Works with one single needle machine in his living room. His obsession with the craft led him to purchase two more commercial machines and open his doors. In 2019, Jeff founded The Embroidery Nerd group on Facebook, intending to educate and share tips with both new and veteran embroiderers. The group has flourished with over 2000 members from 94 countries.Justin Armenta is an 27 year veteran of the industry, an award winning digitizer, owner of JA Digitizing Studios, and an embroidery production manager for a multihead embroidery and screenprint company with experience in drawing prep for the old tablet digitizing and operating embroidery machines, He currently works with logo design, vector art, and screen print and embroidery production management as well as his primary work in digitizing.  Though new to the education side of the game, Justin finds himself loving to teach and engage with the Embroidery Nerd groupQuestionsErich: Let's start by letting our audience get to know you both a little better- give us a little detail about how you got your start in the embroidery and decorated apparel industry? Are you in the ‘accidental career' camp like me, or how did you come to find yourself in this space?Aaron: I know we're definitely going to get into embroidery, but before we get too deep, I wanted to talk to you about something I know we both believe in- Community. Jeff, first I'd like to know what made you want to start the Embroidery Nerd group, and then from both you and Justin, why do you think communities like it are so important?Erich: One thing we have in common aside from saying the word ‘stitch' about 1000 times a day, is that we have all spent a lot of time in the last year going ‘live' with education. What are your favorite things about going live and what's been the hardest about teaching ‘without a net'? Let's start with you Justin.Aaron: The Regulators know that the 2 Regular Guys are consistently beating the drum of quality education; what have your experiences been with education and why did you decide to start your own more formal classes and webinars?Erich: As someone who has spent a lot of time teaching and answering embroidery questions, I have to ask, what do you think are the most frequently asked questions and problems you find yourself returning to when interacting with embroiderers?Aaron: Do you find that there's more call for basic knowledge training, or are more people looking for specialty techniques? Moreover,

In our 9th season, we have hit an amazing milestone and we want to celebrate with you! We will be hosting a retrospective of the last 9 years and what's to come. Thank you to the #regulators for getting us to this amazing milestone. What information can we share with you in the 400th episode? What are your favorite episodes? What are some how-to details we can share? How can we make the 400th episode extra special for you? Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Terry: Next week is the first industry trade show. I think everyone either attending or not attending is sitting back to see how it goes. Kind of a barometer of what 2021 is going to look like trade show-wise.Aaron: Today is the last day to offer your suggestions for Impressions Expo seminars for 2022. It's probably the last extension so get busy if you want to be a speaker. Submission form: https://bit.ly/3mghWq2Dad Joke: What sport does a horse play?Stable TennisFrom Lewis Montgomery 2 Regular Guys Podcasts - 400 Aaron: Guys, I've done a little digging and found the recording of show #1. Here are the first 12 minutes of it, and we can give it a listen and talk about it, talk over it etc. Want to hear it?What's changed over the years?Going from ½ hour to a full hour… and moreThe REGGIE AwardsErich joining the showAaron: And I know we have shared this, but let's quickly listen to the first explanation of where 2 RGs came from.Live on FacebookDoing in person events at all the tradeshows and ThreadXIt's 5 Things!Would love to hear from the Regulators how you found us and how long you've been listening. (And if you've ever had an adult beverage with us.)Aaron: Before 5 Things, let's hear our wrap up on that first show where we are hoping to do 100s of these shows. Facebook Live Video #5Things 5 reasons the 2 Regular Guys has been so successful over 400 episodes The Regulators! You're why we do this. Our passion for the industry.Our passion to educate as a foundation for success.Our own growth and education through all the great guests over the years.Me and Aaron and Erich get to hang out with each other and all of you every Friday!!Here's a challenge for the Regulators. Give us 5 Things that made your business a success (or some version). We would love to have multiple submissions on this!By  Terry Combs Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com . See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix starting July 10-11Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 22-23 SOLD OUT. Next Chicago class August 21-22.OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower busine...

We spend our days managing staff, sales, orders, cash flow, etc., but how do we manage our time? Aaron and Terry will talk about time management at work. Prioritizing and being efficient with the one asset we have that is always ticking away, whether we spend it well or not. We'll be looking for ideas and suggestions from the Regulators too! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: Of all the inventions of the last 100 years, the dry erase board has to be the most remarkable. (From Jerry Dahlheimer) Time Management What is your time worth? Printavo posted just yesterday, “We all tend to undervalue our time.” Let's see how you spend your time It's time to do some homework What tasks should you delegate, job out, or quit entirely? Hire for this task? Back to idea #1 Let's Talk Time Management (I hear a lot, how do I get it all done?) How to Say No Saying no to business, can actually bring you more of the right business Sandwich method Time Management versus Priority Management David Allen Getting Things Done Master Capture List Prioritize Empowered Life Method (Big Visions / WHY, Long Term Goals, Annual Goal Setting, Quarterly Review - Measuring, Monthly Celebration, Weekly Planning, Daily Intentions) Facebook Live Video Other Events Complete Screen Printing Business Course with Workhorse Products in Phoenix July 10-11 Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 22-23 SOLD OUT. Next Chicago class August 21-22. OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success. The Success Tracker - A program from OSG, to get people started on achieving their goals. Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every Saturday Check out the Podcast version at SmallBusinessSaturdaysPodcast.com Demystifying Next Level Digitizing Online Training from Erich Campbell The Half with Erich Campbell and Aaron Montgomery - 30 Minute Q&A - Friday's At 11:30 AM Central The Take-up with Erich Campbell - Friday's at 2:30 Mountain Time Your Style Guide eBook by Jay Busselle Trade Shows Impressions Expo Long Beach - April 24-26, 2021 - CancelledGraphics Pro Expo Irving - May 13-15, 2021Graphics Pro Expo Indianapolis - June 15-17, 2021DAX Kansas City - July 9-10, 2021Graphics Pro Expo Meadowlands - July 15-16, 2021DAX Minnesota - August 3-4, 2021Graphics Pro Expo Long Beach - August 12-14, 2021Impressions Expo Atlantic City - August 26-28, 2021DAX Chicagoland - August 27-28, 2021Impressions Expo Ft Worth - September 10-12, 2021Graphics Pro Expo Pittsburgh - September 24-25, 2021Printing United Orlando - October 6-8, 2021Graphics Pro Expo Charlotte - October 29-30, 2021All dates and events, subject to change Please support our sponsors!Impressions Expo - Head to our website for updated 2021 show dates and to find out more about our new virtual marketplace, Impressions Connect, taking place in January!Our Success Group - Business Training, Consulting and Support - Use the code 2rg to save 20% on Success Tracker or the Monthly or Annual Membership plans.

(Sponsored by GRAPHICS PRO EXPO) Aaron and Terry will be sharing some tips on what to do (and not to do) while dipping a toe into the decorating business on nights and weekends. Most of our listeners are already decorators, but we want to hear your side hustle war stories as well. Who knows? Sharing your experience might be the difference maker for a future decorator looking for a little help along the way. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Norm Hullinger, CEO of AlphaBroder for the past nine years, is becoming COO at Commerce, California based Bella Canvas. Dan Pantano who's been serving as president at AlphaBroder is taking over as CEO.Dad Joke: Did you know the real estate market is crazy?Yeah, even bouncy houses are going up due to… inflation! Starting a Side Hustle Decorating Business Get Educated - Even with just a part-time side hustle, learn to do it right, and learn to produce quality products.Create a Business Plan - Aaron, go for it!! :-)Find Your Niche - Your hours and minutes are limited. Laser focus your attention on a specific niche to maximize your potential.Start Small - I don't mean limit how much money you make, but for efficiency with your limited time also limit your product offerings and processes.Charge Like it's Worth it! - Some home based businesses, especially side hustle businesses, don't think what they do has value. It is! Plus, if dreams come true and you turn this into a full-time business, it's hard to tell all your customers that you have to start charging real prices now.Family/Personal Time - Be sure to block out time for family, friends, and to recharge. Facebook Live Video #5Things 5 Steps to Being a Goal Getter Set Actual Goals, Now wishes of DreamsShare, Read, Review - Keep them in your line of VisionTake Daily Action - Towards your GoalAffirm Your GoalCelebrate Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events Complete Screen Printing Business Course with Workhorse Products in Phoenix starting April 17-18Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 22-23 SOLD OUT. Next Chicago class August 21-22.OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.The Success Tracker - A program from OSG, to get people started on achieving their goals.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every SaturdayCheck out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Online Training from Erich CampbellThe Half with Erich Campbell and Aaron Montgomery - 30 Minute Q&A - Friday's At 11:30 AM CentralThe Take-up with Erich Campbell - Friday's at 2:30 Mountain TimeYour Style Guide eBook by Jay Busselle ...

Back in early November 2020, Matt joined us briefly to talk about intentionality. It was a great conversation, but we didn't get to dig deep. Fortunately for all of us who need more intention in our lives, Matt Granados from Life Pulse Inc. is back to go deeper into the topic of creating an intentional week. Matt is the author of the book "Motivate the Unmotivated: A proven system for sustainable motivation" and the inventor of the LP Planner system. Ready to be motivated and keep the motivation to get the things that needed doing, done! Sponsored by: Our Success Group. Are you looking to move your business forward and make it a full-time success that supports you and your family? Click the link to sign up for more details and to get some free resources. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News We'll be wrapping up the 10 Things We'd Like to See in 2021 next week on Monday, January 25th, 8:00 p.m. Eastern. We want to congratulate our show producer, Erich Campbell on his milestone today. He is going to be hosting his 50th episode of The Takeup this afternoon. Congratulations on the persistence and great content you put out Friday afternoons. From the folks at DAX: In the interest of health and safety, they have opted to move the Kansas City and Minnesota shows to new dates, and we are optimistic for adequate national recovery for the Chicagoland show: Chicagoland:  April 23-24, 2021Kansas City - New Dates: July 9-10, 2021Minnesota - New Dates: August 3-4, 2021 In light of the new timeframes, they have extended the deadlines for discounted booth space as well. Apply by February 28 and you can save up to $100* per booth! If you have already signed up to exhibit, you can now add other shows at the early-bird discount. If you haven't already signed up - Now is the time!  Dad Joke: Where do the keys on your keyboard go to have a good time? The spacebar Intentional Week Aaron: Over the last decade, Matt Granados has tested, developed and helped thousands of others implement an effective and easy to duplicate system that will help you build an unbreakable foundation for your life as well as motivate even the most unmotivated individuals in your life. With over 10 years and 10,000 hours of studying, using, and teaching these concepts, Matt is considered to be an expert on teaching individuals how to build an unbreakable foundation for themselves as well as their organization, along with how to properly manage motivation. Terry: We were checking out your Facebook page in preparation for this show, and in a post from a few days ago, you talked about the Zeigarnik Effect. Can you explain that to us? Aaron: Matt one thing that I love about the quick videos you do weekly is the great nuggets of info that you give out in short bit sizes. A recent one you talked about the grass being greener on the other side. Could you explain that? Terry: There's a new book coming out since we last spoke? Tell us about the concept. Facebook Live Video #5Things 5 Ways to Reduce the Struggle when you are learning Embroidery Digitizing Learn operation first - if you don't know the machines, you won't know how to control them. Learn to operate with ‘known good designs' from another digitizer. Keep your Machine in order - Digitizing can't change thread tension; if your machine is in a clean and working state,...

Embroidery expert Erich Campbell details the nuances behind executing perfect patches and the secrets behind creating professional gradients. He also dives into tips on eCommerce, as well as his nonstop search for inspiration.

The Fulfillment Market: Shipping Challenges and Tips for Shipping Garments is the topic this week. Bill Carlin, CMO of Shipmate Fulfillment, will share his knowledge of the lucrative but sometimes challenging fulfillment marketplace. Bill will share tips on how to make storing, shipping and even taking returns on printed apparel. Erich Campbell will be sitting in again with Aaron to talk to Bill about overcoming the challenges of shipping in the 4th quarter of 2020. Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News  Lisa Wooten in Four Oaks, NC is a regular listener who reached out to Terry earlier this week. Thanks for listening, Lisa!PRINTING United Digital Experience Unveiled - The PRINTING United Digital Experience will span three action-packed weeks beginning October 26 and running through November 12. Representing market segments throughout the industry, the PRINTING United Digital Experience will offer education, insight, and new technology briefings for everyone across all job functions, at no cost. You can find the schedule detailing each day of the Digital Experience online at printingunited.com. Be sure to save the date – the countdown to registration is on!Sign up to exhibit at DAX in 2021 - DAX has navigated the waters and are now accepting exhibitor applications for the 2021 shows. They have been working hard to create a safer trade show environment and they will have extra-sanitary exhibit halls, socially distanced floorplans, one-way aisles and other measures to allow you to meet with your clients in an environment that should be no less safe than visiting the grocery store. Tentative dates are; Kansas City - February 19-20, 2021, Minnesota - March 18-19, 2021 and Chicagoland - April 23-24, 2021 Sign up before October 30th and save $100 per booth. Visit http://www.daxshow.com/ (For Show Notes only) Click here for an application or click here for more details or click here for pricing and statistics.Congratulations to the 6 winners of the inaugural Screen Printing Magazine Women in Screen Printing Award. The 6 amazing winners were announced and gave acceptance speeches on a Zoom Call yesterday at it was truly inspiring. Again congratulations to the winner, nominees and all of the women in our industry for making it such an amazing place.  Dad Joke: Marcia Derryberry, sales and marketing manager for Action Engineering contributed today's Dad Joke.Did you know that sometimes Big Foot is confused with Sasquatch?Yeti never complains. Shipping Garments Erich: Bill Carlin is the CMO of Shipmate Fulfillment and has experience selling on most major eCommerce platforms including Amazon, Ebay, Walmart.com, and more. Bill helps empower eCommerce sellers through customizable client-focused third party logistic services that increase profits and enhance the customer experience.Aaron: Talk to us first about Shipmate Fulfilment.Erich: What are the challenges of storing garments in a fulfillment setting?Aaron: Let's talk about the challenges of shipping garments and the logistics of it all.Erich: I'm sure any of our listeners looking to offer fulfillment will be interested in the services used to ship garments.Aaron: Let's discuss your ideas to improve the customer experience.

We're in a whole new world of business now, and will likely continue to change in one form or another for the foreseeable future. But, niche markets have always been the best way to reach customers and have success. Aaron and Terry will talk about new niche markets created by COVID-19, and new approaches to our traditional niche markets. This is the bonus edition to finish up the conversation from the 29th of May. Thanks to Erich Campbell for hosting us on The Take-up to finish the conversation. Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News GRAPHICS PRO Announces Editorial Advisory Board - The GRAPHICS PRO editorial advisory board serves to connect readers with industry experts easily. Each board member commits to offering insight and information within their expertise, and GRAPHICS PRO turns to members for accurate and relevant educational information, as well as to answer any technical questions that readers may have. Niche Markets Now and After Covid-19 Erich: I'm going to assume everyone knows about who we have here today, but we might as well introduce what we are doing- following on from one of our famously incomplete episodes on niche markets, we had a ton of awesome content that we didn't want to leave ‘on the cutting room floor' as it were; with businesses starting to open and the first version of the ‘new normal' starting to show up, let's continue our talk on existing and new niche markets! Terry- let's start with you.Terry: Fulfillment markets are seeing a real uptick… as the non-contact delivery has become important. (Explain fulfillment) What makes you special (different than anyone else)?Aaron: We talked about this a little in previous episodes, but the live event space has certainly changed, and I think it will be different possibly for good. I know people will get back to getting out and getting in crowds, but it is still going to be different. The take advantage of this space when it returns, you have to be different. I think it is going to take technology, like automatic texts when the order is ready etc. Make the experience memorable (My Office Max v Amazon experience)Terry: Offer businesses a care package to send to their good customers with a t-shirt, etc. A “thinking of you in this trying time” sort of thing. You build the package and they take advantage of the good will that follows. This could turn into a real niche in the marketplace.Aaron: My last one is going to be the school market. I think everyone who was in the school and sports market took a major hit with COVID so I think that is going to shake some things up. I think it is going to push people to get new payment arrangements made with schools. No more of these 90 days POs etc. I think it is going to make the space a bit more open when it does come back as some businesses didn't make it or have turned their focus elsewhere. I think you are going to really have to make sure if you are going to be dealing with schools, you have the deck stacked your way as it is just too dangerous. Lastly, I think when it comes to donations and asking for support, schools are also going to have to get it together. Like for example, I know my kid's school asks for money non-stop and we are happy to donate what we can because I know they support th...

This week, Aaron, Terry, and Erich continue their discussion on eCommerce by discussing the most important processes and practices you should establish for a healthy online store. By discussing the pillars that support high-performing stores, the 2 Regular Guys and their ‘irregular' producer will help you build or rebuild your ground-level assumptions to assure better outcomes for your next online endeavor. Tune in for the second part of this series led by our wonderful show producer, Erich Campbell. Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Screen Printing Magazine announces the first-ever Women in Screen Printing Awards. To honor today's female leaders, Screen Printing magazine is looking for six accomplished women who, through their careers, industry involvement, and philanthropic roles, have sparked innovation, spurred business growth, improved their communities and enhanced the screen printing industry. Nominees must hold a leadership position at a company that produces screen printing as its primary function. Honorees will appear in the Screen Printing magazine October/November 2020 issue and be recognized during Printing United in Atlanta. Deadline to submit an nominee is August 4th. ASI Show announces new Fall Dates for ASI Chicago. The Chicago trade show, rescheduled from July to September 30-October 1. According to ASI, “We're rescheduling ASI Chicago because we want to be an integral part of the next, all-important phase of the recent crisis: economic recovery for our industry, our members, and the great city of Chicago.” Check the ASI website for more details: https://www.asishow.com/Terry: Katie at NBM asked me to point out that NBM Charlotte dates are November 5th & 6th. Originally NBM had the 6th and 7th printed and realized that the convention center had them reserved for the 5th and 6th.No updates from Impressions Expo beyond Josh saying everything is still a “go” with Ft Worth, Orlando and Atlantic City.When/if there's a trade show this year, will you go? Will you attend seminars? What will you do differently? Tell us if you'd be there (or not) as a vendor or an attendee.Dad Joke: Did you hear the rumor about butter?Well, I'm not going to spread it. eCommerce Foundation 5 Pillars of eCommerceEase of Use: No matter how you employ ecommerce or your particular percentage of eCommerce to standard brick and mortar business, one of your chief aims is to use technology to make the process of ordering decorated goods easier. Everything you do, from how you design forms, what platform you use, how you accept payment, to how you organize your goods should all be done with the mantra in mind that you never increase complexity for the user unless it is absolutely necessary. I see so many people making it hard to give their companies money! How have you seen this go wrong and what would you do to make it right?Accessibility: Your site must work on the platforms your users are likely to use, be accessible and easily found in the places where your customers interact with you, and should be readily navigated without question of where one is going and how to get to the next step. Your site must be both literally accessible, as in live, easy to get to, and able to be used on any device your customers rely o...

Join Aaron, Terry, and Erich for a hosts-only episode of the 2 Regular Guys where they'll discuss the common failings of first-time (and often long-time) eCommerce sellers. We'll help you avoid these pitfalls and plan your launch, whether this is your first online store or your latest in a string of many that aren't performing the way you'd hoped. Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News SGIA now has a new name. PIA and SGIA have merged to form PRINTING United Alliance (PrUA), becoming the largest association in the U.S. serving the printing and graphic arts industries. PrUA serves not only as an industry resource but as an advocate according to the new press release.Dad Joke: Where do you take someone injured playing Peek-a-boo?The I.C.U.(Joke courtesy of Joe Ortinau) Evading eCommerce Pitfalls Aaron: As many of you may know, Erich Campbell is usually the man behind the scenes pushing the buttons for 2 Regular Guys; those of you who have been in the decorating business know him as a machine embroidery digitizer and educator, having written for many of the industry magazines we know and love, but you may not know that Erich has been deeply involved in building and running eCommerce stores for most of his decoration career, even spending a stint working for a major industry eCommerce company. With that, let's bring Erich on so he can join in the discussion!5 eCommerce PitfallsLack of Focus: This can come in the form of not knowing your audience and therefore not being able to target them or not curating your garments so that your customers are doomed with an overmuch of choice; Let's talk about how a lack of focus in any area can cause issues for ecommerce.Failing to Promote: No matter what balance of online to offline sales your company does, not spending active effort and capital to promote your online store will leave it suffering. Whether you use company stores as a tool for order-taking, you are running retail-styled collections, or building a customization business online, people can't use your site if they don't know it's there. Let's talk about promotions.Poor Presentation: When dealing with customers online, you can't rely on your personal charm to pull off the sale; the presentation of the site, the images and copy you use to show and describe the product, and the design of your site can influence the way that your customer feels about your brand. Moreover, it shouldn't stop online- if your customer gets one order in a nice logoed box with a ‘Thank You' message and a topper sheet to prevent dirt / infiltration another with a roughed-up box without as much as a packing slip, which one is going to produce delight and let them know you care about their order? Let's talk about the presentation.Failure to test / poor understanding of the purchasing process: If you haven't purchased something from your own store, that is the first thing you need to do when we finish talking today. Not being able to speak the customer's language or to locate them in the ordering process when they need support makes you either look ignorant or makes your system seem less trustworthy. You need to test; first, because you need to see if you can find areas of friction that reduce the ease of ordering that may need to be addr...

Tune in for the 2 Regular Guys annual discussion of ways to plan and prepare for your best success in 2020. What are you doing to make 2020 your greatest year ever? Erich Campbell is sitting in for Aaron this week, so come hear what Terry and Erich have to share with you to make your 2020 the best year it can be. Thanks for listening! We are pleased to bring you this weekly show without major rants, lecturing or selling for nearly 8 years now. We would love for you to visit our web page at 2Regularguys.com to check out show notes with lots of great links and additional information. Please suggest some topics you would like to learn more about, through our contact us page or through our social media outlets @2RegularGuys. Thanks to our title sponsor, Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass! Also, check out Printavo and AceTransCo.com. Thanks for the support!

jQuery(document).ready(function($) { $('#wp_mep_25').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. Tune in for the 2 Regular Guys annual discussion of ways to plan and prepare for your best success in 2020. What are you doing to make 2020 your greatest year ever? Erich Campbell is sitting in for Aaron this week, so come hear what Terry and Erich have to share with you to make your 2020 the best year it can be. Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Josh Ellsworth Promoted - GroupeSTAHL's announces the promotion of Josh Ellsworth to senior vice president, dealer, and enterprise sales at GroupeSTAHL. An expert in the field of heat printing, he's best known for his work as an educator. According to the company, he has created, written, and been featured in more than 1,000 educational videos. He writes a column for Printwear magazine and contributes to other industry resources. Additionally, Ellsworth delivers educational seminars at trade shows around the world. "As a regular participant in the Stahls' Heat Press for Profit Facebook group, Ellsworth is deeply engaged with the needs and challenges of apparel decorators. He prides himself on bringing customer insights into all aspects of his job," according to GroupeSTAHL.Please Contact Us if you have news to share.Thanks for Printavo for their support! Please tell them the 2 Regular Guys sent you. Let's talk organization. Keeping your shop organized is crucial to growing your screen printing business. Printavo helps thousands of shops keep their team on the same page, and look professional to their customers. If you're always getting tapped on the shoulder with questions, missing order due dates, or just ready to get to the next step in your shop, Printavo is your solution. Printavo allows shops to create consistent quotes, automate quote & art approvals, schedule jobs, collect payment, and now create online stores. All inside one platform. Being cloud-based, you can even use Printavo from home and with remote employees too. Printavo has a free trial and demo which you can sign up for at their website: Printavo.com Planning for 2020 2019 PlanningTerry: New mindset for a changing marketplace, the time is at handMicromanagement self evaluationBonuses and rewards for your staffAaron: Do you Have a Business Plan?Be MORE Customer CentricLearn to Say No2020 PlanningTerry: Be your own business consultant (again)I've talked about this before, but it bears repeating.Take a day, or an afternoon, or a week and study your business as if you walked in for the first time. Observe as if you don't know the staff and don't know their processes.There may be places in your business you haven't set foot in for days, weeks, even months?Tell your employees, “I'm taking the afternoon (or the day, or the week) and I'm going to look at our business as if I'm a consultant. I'm doing this to see if all of us together can make this a better workplace. I may be asking questions. Tell me the honest truth just as if I were a consultant you just met today.

This episode features decorating expert Erich Campbell. Erich is an educator, writer and thought leader in the world of decorated apparel with an in-depth knowledge about embroidery. Learn why Erich thinks that heat transfers are an easy expansion for an embroidery business as well as exactly what products he’s found to be successful. Listen in as we unpack topics from pricing to production in this insight filled episode.

Erich Campbell and Chef Kate Plummer sit down to talk follow-up and how to automate for those scared of the robot revolution. Join us every Wednesday (but not THIS Wednesday, because of the holiday) on Twitter for another #PromoChat! 3PM Eastern, Noon Pacific.

jQuery(document).ready(function($) { $('#wp_mep_67').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. We had Lisa Shaw from Sew Bubbles scheduled for the program, but due to technical difficulties, Erich Campbell stepped in and answered our Embroidery Lingo questions for us. Lisa still provided great insight in the comments section so we are excited to have her back soon to go deeper into this topic. Thanks to Erich Campbell for jumping in for us and providing a ton of embroidery knowledge. It can be a challenge to understanding the lingo of machine embroidery - from acronyms to terms that are part of the "language of machine embroidery" it gets tough. We demystify that on this episode. Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News ISS - Impressions Expo next year has announced its Gulf Coast Show for 2020. Instead of Houston the show will be in Baton Rouge, June 18-20.Jay Busselle's Style Guide - The Roadmap to Better Branding - is done other than proofing and will be available soon.Nate Leber is hosting a super informal meet-up at the Columbus NBM show. It will be on Friday, September 13th at 4:30 p.m. after the exhibit hall closes. I'm having it at Char Bar, which is straight across High Street from the Convention Center and is famous for their Long Island Ice Teas. The Language of Machine Embroidery Lisa Shaw has been involved with machine embroidery education and inspiration since the mid-90s. Machine embroidery is her passion as well as her occupation – this combination makes for an artistic as well as an efficient perspective for the needs of the machine embroidery software user. She has appeared on It's Sew Easy TV show, has online classes on Bluprint and written articles for trade magazines such as Creative Machine Embroidery and Designs in Machine embroidery magazine. She continues to travel worldwide teaching and promoting the Embrilliance software programs. Her latest adventure is hosting the Afterhours with Lisa Live broadcast on her Facebook page where you can catch her most Monday evenings.Aaron: Like any industry, embroiderers tend to talk in acronyms and hard-to-decipher terms that a newbie might not understand. WSS, FSL, Floating, Basting, Tensions and Tatami - Let's talk acronyms and terms; what do you find trips up new embroiderers? Terry: What exactly is applique? Is using applique the same as creating a patch? What about rip-away applique?Aaron: New embroiderers often stress about setting themselves up to digitize and debate brands back and forth, where I have known more than a few embroiders that never digitize at all. Do you think most embroiderers need digitizing software, or is customizing software enough? What are the key differences?Terry: Now that we're on software, here's a software term that makes people giggle. Dongles! What are they, and why do they matter?Aaron: Let's talk a little about another set of software terms folks may not be using correctly: updates and upgrades- What are the differences between the two, and how do you decide when to step up to new tools?

jQuery(document).ready(function($) { $('#wp_mep_79').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. We are joined by COO of Ricoma Embroidery Machines as he shares his unique take on starting a garment decoration business as well as the ins and outs of pricing. A Stern business school graduate, Henry has helped thousands of startup decorators and kicked off several online startups, bringing his business acumen to the table as we go through common questions asked by new machine embroiderers and decorators. Henry goes beyond the basic with hints about what to do once your business is established, and finishes with some details about pricing with profit in mind with extra prodding from our resident embroidery expert and pro-profit cheerleader Erich Campbell stepping in to co-host. Tune in for all that and some special announcements from the folks at Ricoma! Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News MLB Considering Sponsored Patches - According to SportsPro Media, Major League Baseball (MLB) is looking to allow sponsored patches on team uniforms within the next three years.The National Basketball Association (NBA) allows jersey branding, which brings in an average of $7 million a year per team. This success has reportedly created some interest for franchises of the MLB. Noah Garden, MLB executive vice president of business and sales, told SBJ that the organization is looking into the venture, but it still has a lot to figure out. deals could be worth between $6 million and $8 million, with high-profile franchises securing more. Patch sponsorships would require the approval of the Major League Baseball Players Association (MLBPA) as part of the next collective bargaining agreement (CBA). Currently, MLB's uniform deal with Nike includes terms for uniform patches. Pricing Advice Every Decorator Should Know Aaron: Henry Ma is a business expert who has helped over 3,000 startups and established business owners in over 140 countries grow their decorated apparel businesses in his role as COO of embroidery machine manufacturer Ricoma. A New York University's Stern School of Business graduate, Henry is also the founder of several online startups, including Garmeo, an order fulfillment platform for decorated apparel businesses. As the host of Embroidery Insider, a show on Ricoma's YouTube channel, he offers insights and strategies for people looking for success in the decorated apparel industry. Henry, thanks for coming on the show! Erich: From that intro, it seems like you fulfill quite a few roles at Ricoma! Tell us a little bit about what you do for the company.  Aaron: I noticed that we have something in common; you get in front of the camera frequently to answer questions and help your customers, so I'm betting you get a lot of questions from customers who want to start an embroidery business; What kinds of questions do they ask most? Erich: Knowing that you've helped quite a few of your customers get started, what do you think makes someone qualified or ready to start an embroidery business?

Buckle up for this extra long #promochat Deep Dive. This week, PK Chef Kate Plummer talks with Erich Campbell about using fresh eyes to approach old problems. Don't forget to check us out every Wednesday over on Twitter at 12 Pacific, 3PM Eastern for another #promochat!

jQuery(document).ready(function($) { $('#wp_mep_106').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. We talk about misinformation in garment and product decoration now and then, so we've decided to discuss the most common inaccuracies (kindly put) that we see and hear. Aaron, Terry plus our show producer Erich Campbell will have a roundtable discussion. Hoping to hear from the Regulators (our regular listeners) on the not-so-true information they see in the industry as well! Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! All the Wrong Ways to Decorate Aaron: So today I'm going to be MCing this fun, as you guys are the true production gurus. I have a couple of things I have seen but am looking forward to learning from you guys. Reminder we only have an hour. :) Before I turn it over, I wanted to share a note I got from Terri Sauers of CMO Screen Printings Supply, Inc. a while back that fits into this nicely. She suggested back then a segment on mishaps in shops and what they learned from it as well as crazy questions. Here are 2 -  "Can I cure my shirts in my clothes dryer". followed with "Can I use my hairdryer?"Terry: I'll start with a DTG bit of misinformation that I've heard several times recently in seminars I've given.”You must pretreat all shirts, even white.”And I have a Part B: You must use a pretreated shirt within 2 weeks.Erich: The first and most well-known thing to be mishandled in embroidery is always stabilizer; You'll notice that I didn't call it ‘backing' just now. Just because it looks like stabilizer, doesn't mean you can use it as stabilizer. If the material you are putting behind your embroidery doesn't provide dimensional stability, it isn't stabilizer.And I *also* have a Part B: You should sample your designs on stabilizer to save money on fabric. If you sample on stabilizer, you'll certainly see if you have entirely gross errors, but you won't see any interaction between the embroidery and the garment itself. Worse, some folks sample on heavy, stable cutaway stabilizers and then go on to sew on light stabilizers and super-stretchy performancewear. You can't change that many variables and have a clear idea of how a garment will react.Terry: Todd Downing: What about DTG and poly? Is that available yet?Aaron: So funny story, while we were discussing this week's show I got an email trying to get me to post their click-bait article. Here is what it said;I've actually published a review guide on "Best Sublimation Printers You Can Buy in 2019". If you check it out, I think you'll find that my post is a lot more comprehensive and updated. I was thinking that my post might make a great addition to your article. If you were willing to add a link to my post, I'd be more than happy to feature your post on my social media accounts. I'm sure you'd get some nice publicity.The first line of the review says “applying a dye on a surface with a low temperature”. That was just the beginning of it too.Moral of the story. Please take all advice from anyone, my two go to folk here even and do your own research.

jQuery(document).ready(function($) { $('#wp_mep_118').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. Lyndsie Salcido joins the 2 Regular Guys and Erich Campbell to talk about digitizing, home embroidery, and making the jump to being an embroider for a living. She also fills us in on all the happenings from her past and upcoming Applique Getaways and what has become of those events. This is a great conversation about making everyone around you better only to improve yourself. With 4 people, there is lots of content to take in here. Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! Becoming an Embroidery Professional Aaron: Before we get into the main topic, Let us know a little more about you; What brought you into the world of embroidery? Moreover, how did that start turn into all that you are doing today with your stock design business and the Applique Getaway?Mike Wilkerson: What was your brain thinking when someone says "yeah, but do you sell the designs" and it destroys the general business model you had, for something you thought would just be another "thing" that's in the chain of to-dos for your job?Kristine Shreve: Smart adjustments to the needs of the marketplace.  Sell what people want, not what you want to sell.Erich: As an organizer of an event, I'm sure you would recommend that embroiderers and decorators get out and mix it up at a real-world gathering; What do you think the greatest value is in attending events like the Applique Getaway, and what's the ‘sleeper' benefit that you think people miss?Cherin Peterson Phillips: What advice do you have for someone who has never digitized but would like to?Terry: With the Getaway, how would you describe the people and businesses you serve, and what kind of markets are they serving?Aaron: I think that your perspective is one we don't always see on the strictly commercial, often B2B vector of apparel decoration. I know that when the business is the first concern, a lot of decorators struggle with the technical nature of doing the decoration, whereas the hobbyists are often skilled at decoration first- What do you think is the chief problem or problems facing people in your target demographic who want to make a decoration hobby into a business? How can they avoid these pitfalls?Erich: We often tout the importance of telling your story and promoting your brand; What tips would you give to hobbyist decorators trying to define a brand and build up their following and list of clients?Terry: What are the problems and opportunities you find unique in the children's market? What other markets do you see as a great fit for the hobby-to-professional decorator?Aaron: We recently reached out to a friend we share and former guest Lisa Shaw; she had only great things to say about your approach and offered this comment that I really latched on to, that you are about cooperation above competition and that your mentality is that ‘a rising tide lifts all boats' - I know some folks see tension between craft/cottage embroiderers and the commercial world and even just between digitizers or shops in the s...

jQuery(document).ready(function($) { $('#wp_mep_133').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. Here is a question our teams hears often; “How do I transition from embroidering for fun to embroidery for profit? We welcome into the show REGGIE Nominee Lisa Shaw of Sew-Bubbles.com to answer that very question. She will share with us what resources, steps, and software are needed to make that transition. She also helps us decide what to keep in-house and what to outsource. Tune in for some great information from Lisa as well as our show producer Erich Campbell carrying this show as our resident embroidery expert. Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Next Level Apparel Returns to SXSW as Official T-Shirt Sponsor - Next Level Apparel announces it will return to SXSW (South by Southwest) as the official T-shirt sponsor for the fourth year in a row. Additionally, the L.A.–based apparel company and marketing agency COLLiDE partner up for a SXSW music and T-shirt showcase. This year, Next Level and COLLiDE will be doing a POP UP, an event hosted at Clive Bar for two days of live acts, surprise guests, and personalized festival Ts from Next Level. Going from Hobby to Profit as an Embroider Erich: Today we're happy to bring on Lisa Shaw who's been an educator in the home machine embroidery industry since the 90s as the owner of Bubbles' Menagerie, focusing on the software side of machine embroidery. From 15 years as the tech support manager for Buzz Tools, to her work representing Embrilliance in social media and at trade shows, she has been supporting customers, creating online education, and teaching around the world. She's appeared on It's Sew Easy for PBS, written articles for Creative Machine Embroidery, and Designs in Machine Embroidery magazine and can be found teaching her own hands on 3-day events and at classes around the country. Lisa, welcome to the show! Q1: We've recently talked a great deal about small shops, and the rise of the ‘cottage industry' in your teaching, do you see a lot of home embroiders moving into selling their work? How do you find they usually get started doing hired work? Q2. A great deal of the embroiderers you teach are really looking at this as a hobby or an artform; what do you see as the biggest hurdles they face in going from a craft they pay to enjoy to a business that brings them a profit? Q3: In the show prep, we talked about how some of your students actually tuned in to our show and got some ideas about how they'd benefit from the differences between the cottage industry and the commercial world; can share a little about that story? Q4. Many of the home embroiderers just starting into a commercial venture encounter some difficulty finding resources made for business, both literal resources in the way of materials and educational resources to help them make the transition; what's out there in the way of resources to help them make money? Where should they look? Q5. Some people see the split between home and cottage embroiderers comes down to how they are equipped,

PK Chef Kate Plummer from Clearmount talks to Erich Campbell from BriTon Leap about turning failure into success and working smarter! Tune in every Wednesday at 3PM Eastern, Noon Pacific over on Twitter for another round of #promochat.

Please find some links and notes from the 2 Regular Guys Podcast. As regular listeners know, we are huge fans of Niche Marketing. This week Terry and Aaron are back to give you some great ideas for Niche Markets that might be profitable for your business. Even if those niche markets don't fit for you, your creative juices will be flowing and you can learn how to find a fit for you. Plus we have a big announcement from our show producer, Erich Campbell. It is a jam-packed show so don't miss it. Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News American & Efird (A&E) announced a collaborative agreement with Applied DNA Sciences Inc. to develop sewing thread using CertainT anti-counterfeiting technology.  “The CertainT program is an innovative solution for brands and retailers in their supply chain,” says Les Miller, CEO, A&E. “A&E and Applied DNA Sciences together are creating new security applications for sewing thread benefitting from revolutionary SigNature®T DNA and Beacon® technology. Our customers are increasingly more vigilant and security minded. DNA technology can protect a wide range of products, from luxury consumer brands to industrial applications where integrity of components is mission critical. We are excited to be collaborating with Applied DNA Sciences and developing cutting-edge technology solutions for our customers.”Patrick Mahomes debuts new apparel line - The popularity of Patrick Mahomes II looks to be never-ending and it seems clothing retailers are catching on. Mahomes tweeted, Tuesday night, a link to the new official clothing website that carries all types of Mahomes apparel. The online retail store, Mahomes15.com, has apparel for men, women and kids, along with hats and links to other Mahomes-related news. The clothes, focused on the Kansas City Chiefs quarterback and former Texas Tech Red Raider, is mainly t-shirts and hoodies. New Niche Markets to Boost 2019 A conversation about niche markets in general and why they're important. The downward tilt of order quantities in today's marketplace. New and growing businesses to service Cannabis Dispensaries Aaron: Specific Dog/Pet Breed - Live it and own the space (Bring Up Corgi Things Website) Corgi Things - Her dog is queen Lucy. She runs the company and is the star. Started as an illustration of Corgi that is the center of everything. Towels, Blankets, Yoga Mats, Lunch Totes, Stickers, Holiday Stockings, Ties, Etc. Etc. Is so successful that she is getting knocked off a ton especially on Amazon. Terry: Subscription Boxes - sustainable clothing and specific causes and charities Justin Lawrence at Oklahoma Shirt Company Aaron: Shovels to Gold Miners Terry: Online Opportunities: Platform-specific Social Media Marketing Influencers (larger personalities & brands on Twitter or Instagram) Social Media Influencer quotes Internet Memes YouTube Channel Personalities E-games E-game personalities E-Game teams (just like your high school football team... except nerds watching other nerds play a game) Facebook Live Video Other Events Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every Saturday Morning at 11:30 AM EST | 8:30 AM PSTFebruary 16-17, 2019 - Complete Screen Printing Business Course (Atlas Screen Supply in Chicago...

jQuery(document).ready(function($) { $('#wp_mep_166').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. This week, show producer Erich Campbell talks to Nick and Andrea from ZSK Embroidery about the new technology that is changing the embroidery industry. Learn what is new, what is coming and how you can keep ahead of the curve. This fun fast paced conversation will give you more details about embroidery and the industry as a whole. Sponsored by: SGIA.org Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News SGIA has announced Sustainable Business Recognition Award. Marci says, Integrating sustainability into your business practices can involve many steps, but even the smallest act can make a significant impact. (Installing energy efficient lighting and controls saves money and benefits the planet — a clear win-win situation!)  Pantone Color Institute named its 2019 Color of the Year, Living Coral. The coral hue features gold undertones that the institute says “energizes and enlivens with a softer edge.” Seeking inspiration for this year's color, the organization says Living Coral is in reaction to the prominence of digital technology and social media in daily life and the desire for authentic experiences. The institute also states that the shade symbolizes an “innate need for optimism and joyful pursuits” and the “desire for playful expression.” “Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for Living Coral,” states Leatrice Eiseman, executive director of Pantone Color Institute. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial [color] hit a responsive chord.” Embroidery Technology Advancements Terry: Give us a little history of ZSK and why they have positioned themselves to get involved with all this innovation? Erich: I know that I love seeing the out-of-this world tech and manufacturing that embroidery is aiding these days, but before I run us out into arcane processes, why don't we talk a little bit about where embroidery is going now? What sort of changes have you noticed about the commercial embroidery market's focus recently and what sort of features or innovations are already in the pipeline that addresses how the market is evolving? (personalization, indiv. Production, head selection, production aids/projection) Terry: I see Erich reposting lots of your content. Can you tell us more about these ‘embroidery adjacent' technologies that are coming into use? (Upholstery, Shoe uppers, etc?) Erich: Alright- we've talked about the kinds of embroidery we all know about, let's get a little further out there into technologies derived from embroidery- tell us a little more about what ‘Technical Embroidery' means and what is it doing for manufacturing? What kinds of things are you helping companies make that people might not even think of as embroidery? Terry: What kinds of these high-tech applications are still on the horizon, and what is within our abilities to do right now? How about average decorator? Can they get in on this? (E-textiles,

Please find some links and notes from the 2 Regular Guys Podcast. We welcome two embroidery experts this week! Our guest for the week is Joyce Jagger and she is The Embroidery Coach. To help us get the best information possible for you, we also welcome a guest host and show producer, Erich Campbell. We dive headfirst it the structure of an embroidery business and discuss things like pricing, accounting methods, workflow, and other foundation items you need in place for a successful embroidery business. Tune in to learn about setting up an embroidery business structure with Joyce Jagger. Sponsored by: SGIA.org Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Amazon's B2B Marketplace Could Surpass $10 Billion - Amazon appears to be rapidly expanding its presence and influence in the estimated $9 trillion U.S. online business-to-business market. The Seattle-based ecommerce company announced this week that Amazon Business, its web-based marketplace for B2B selling, is on track to generate sales of more than $10 billion on an annualized basis over 12 months, should the rate of sales recorded between June and August continue at the current pace.Insta Graphic Systems and Graphics One Sign Distribution Agreement - Insta Graphic Systems, located in Cerritos, California, and Graphics One, located in Sunnyvale, California, have inked a distribution agreement encompassing the distribution of Insta Graphic's line of heat presses, effective September 1st. This agreement covers certain vertical market segments where Graphics One is heavily involved, including the toner textile transfer business segment. Setting Up an Embroidery Business Structure A: How should a new embroiderer set up their Business Structure?E: What does the sort of Business Structure you suggest look like?A: What do you find to be the most important piece in an embroiderer's Business Structure?A: When should a new embroiderer think about setting up their Accounting System?E: Do you have a particular approach to working with new embroiderers?A: What's different about the way you approach embroiderers that are struggling with their businesses?Joyce Jagger, The Embroidery Coach, is well recognized in the area of Embroidery Business Education. She passes along her 40 years of experience and knowledge to her students, offering online training, webinars, workshops, as well as, personal coaching on and offline. By simplifying the business of embroidery into easy to understand lessons, Joyce gets the new embroiderer off to a fast start and helps the current embroiderer improve their skills so that they can provide higher quality embroidery and increase their profits! Joyce gives the direction, the right systems, approach, and tools that an embroiderer needs to succeed. By adding The Rapid Start Embroidery Coach Training Center, Joyce is able to offer hands-on training in a controlled atmosphere that is conducive to quality work and embroidery business success. Joyce enthusiastically helps embroiderers at all levels; from the person starting out of their home to large corporations, well-known designers, and fulfillment houses, to everyone in between. Facebook Live Video Other Events Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every Saturday MorningSeptember 13 & 15 - NNEP Embroidery and Digitizing Conference in IndianapolisOctob...

jQuery(document).ready(function($) { $('#wp_mep_217').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. All-Over Printing with Sublimation is growing, the fashion market has embraced it as a decorating technique and we are excited to talk to a guest who is in the thick of it. Peter Daneyko of Poppy Digital Artistry is in the thick of it. He and his partners hold the patent on this process and they have a unique approach to partnering with their licensees. Everything you need to know about being successful with All-Over Printing with Sublimation. Sponsored by: SGIA.org Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News The non-photo personalized gifts market in the US is expected to grow at a CAGR of more than 8% during the period 2018-2022, according to a new market research study by Technavio. The report presents a comprehensive research of the non-photo personalized gifts market in the US by product that includes wearables and accessories, decorative items, kitchenware and tableware, stationery and greeting cards, sports equipment and toys, and food and beverage. The wearables and accessories segment dominated the market by accounting for approximately 30% of the market share in 2017.Condé and Sawgrass are partnering for a webinar titled “Sublimation Pricing and Cost Analysis” on May 17th at 3 p.m. (CST). David Gross, president of Condé, and Jimmy Lamb, Sawgrass manager of communication and education, discuss the operational variables that contribute to sublimation production costs, and how to establish a baseline pricing system for your services.Angelo Barzaghi · 2:06 Hey from Italy All-Over Printing with Sublimation Terry: What were your impressions of the ThreadX Event?Erich Campbell · 8:54 Happy to be at that table at #threadx - Really great info. Great to meet Peter.Aaron: There are a couple of company names you're associated with, give a rundown of those companies.Poppy Digital Artistry is an American Manufacturer specializing in product customization and personalization through its premium dye-sublimation design and production process. As the creators of on-demand women's apparel brand Whimsy Rose; Poppy has now opened its services to 3rd party businesses for production & fulfillment services in addition to 3rd party licensing for its patented all-over dye sublimation printing process for private label manufacturing.Whimsy Rose is print driven women's apparel brand that celebrates the artistic spirit through custom personalization and on-demand production. By enabling women to easily mix designer prints with styles of their choosing, Whimsy Rose gives women greater flexibility and freedom to express themselves, as they become part of the design process with their apparel choices The Whimsy site offers over two thousand combinations of print-to-style options. Shoppers looking for custom personalization can select from over a hundred prints and nearly two dozen body styles to have their personalized garment produced and shipped to them in as few as five days.Women today have significant apparel options via shopping on the Internet. However, once they find their favorite tee, tunic,

jQuery(document).ready(function($) { $('#wp_mep_223').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. We welcome to the show our producer, Erich Campbell as a guest to help us discuss fulfillment and outsourcing. Erich has spent the last year working with DecoNetwork as their Partner Relationship Manager as well as spending 13 years with Black Duck. Both of those experiences have involved understanding fulfillment and outsourcing. We will dive in with him and give you some great tips and advice for fulfillment and outsourcing from both sides. Sponsored by: SGIA.org Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Friday the 27th, today, is the deadline for ISS presentation proposals for the 2019 shows. SkillsUSA - Supporting the Next Generation of Printers - We are always looking for prizes for the student winners in both the Screen Printing and Graphic Imaging-Sublimation competitions. If you'd like to donate a prize to the student winners, please fill out the PDF formNOTE TO SCHOOLS:Students: The April 30 SGIA Scholarship deadline is in one week — complete your submission today!Teachers: Enter your students' best works in the ASDPT Tom Frecska Student Printing Competition by September 1. Entries will be displayed on the 2018 SGIA Expo floor (October 18–20; Las Vegas), and Best of Show winners receive $500 toward their education and $500 for their schools! Toner Transfer Tips and Paper Selection Aaron: I think the first thing we need to explain to our audience is, what is fulfillment and outsourcing?Terry: I've had great experiences and I've had some pretty bad ones. What are some downsides to this, and what can you do to lessen the risk of pain?Aaron: That was the glass half empty portion of the show. Talk to us about the glass half full. What are the upsides?Erich: Certainly among the upsides is the ability to handle jobs that are beyond your production capacity- too friendly, decorators get stuck on process. We are creative people, we want to make things, and that means we want to do that creative work, but we forget the business side, both how we can increase profit and how we can actually make room for what we really want to do by leveraging outsourcing.Erich: Now, in the companies, I have worked in, we've been on both sides of the supply and fulfillment coin, both as custom and contract decorators, as well as full e-commerce store-runners and fulfillment agents. I think there's a lot of opportunities there provided a shop keeps efficiency well in mind. What should a shop take into account when they want to be the 'production machine behind the scenes'? Other Events Equipment & Supplies for a New Screen Printer: What you need for success! - DAX Chicagoland - Friday, April 27 10:20AM - 11:40 AMDigital Marketing: Growing Your Business with Social Media and Email Marketing - DAX Chicagoland - Friday, April 27 12:30 PM - 1:50 PMFinding New Niche Markets because you are a Digital Decorator - DAX Chicagoland - Friday, April 27 2:20 PM - 3:40 PMNight Shift: Embroidery Digitizing- Designs from Concept to Completion DAX Chicagoland - Friday, April 27 6PM - 9PMVersion 8 release for DecoNetwork with Marketing...

jQuery(document).ready(function($) { $('#wp_mep_226').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. Ever wondered how to master those toner transfers to match the look and feel you see at the trade shows? We are excited to welcome into the show Cheryl Kuchek who has founded and is the administrator of several very large Facebook Groups in our industry. One of those groups is “Sublimation, OKI, iColor, and Beyond”. Cheryl is going to give us some toner transfer tips, tricks as well as the right papers to make your toner transfers stand out. If you have a toner transfer system, are looking to buy one or just want some really good information. Sponsored by: SGIA.org Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Tom Rauen from Envision Screen Printing & Embroidery qualified for and just participated in the Boston Marathon. Tom never stops so it's no surprise he has the Boston Marathon under his belt now.ISS 2019 Call for Presentations is due Friday, April 27. For 2019 they have some Education Program Improvements. By popular demand, they will be introducing shorter workshops and pre-show sessions to accommodate MORE options for attendees! They are requesting more submissions for workshops and sessions. Workshops can be a single workshop or a 2-part workshop. Questions contact Sydney Jacoby, Conference Manager. Sydney.Jacoby@emeraldexpo.com or call (770) 291-5402.Chuck Pederson · 0:33 HiJeanette Bohlke · 1:36 HiMartha Taylor · 2:07 Good morning and HAPPY FRIDAY!!!!!Jan Peterson Calahan · 5:38 Hey Guys from Ca!!Erich Campbell · 11:27 Good morning, everyone! Glad to see you in, Cheryl!Pat Woessner · 15:23 Hello! Toner Transfer Tips and Paper Selection Aaron: Start us off with a little history of your groups, when did you start them, why and what are they like today compared to when you started?Erich Campbell · 14:07 Max your print and press size, folks. ;) You'll want it later.David Shaw · 14:29 Prior to Ink Jet Printers, Dye Sub Printing was difficult to do!Terry: One of your groups is called Sublimation, OKI, iColor and Beyond, let's talk a bit about that group specifically, what are some of the hot topics in that group currently?Erich Campbell · 18:48 Be ready to make mistakes, folks. Forgive yourself now, and realize the expense of the time and materials is well worth it for your education.Erich Campbell · 19:41 The papers allow for an amazing range of surfaces.Aaron: You and I have known each other for several years, and I know you have lots of hands-on experience with sublimation and the laser/toner transfers. What would be one or 2 toner transfer tips you would give a newbie when starting out with toner transfers?Mayra Roland · 21:58 What printer did you recommend?Jan Peterson Calahan · 22:26 Good heat press is essential!Erich Campbell · 22:40 Listen about those presses; if you want a repeatable, quality outcome, you must have an even, quality heat press.Martha Taylor · 23:52 Some of us suspend disbelief and trust what you say about the heat press. Others of us struggle and fret and fuss...and THEN we trust what you say about the heat press. You choose the path, the destination is always the same.

jQuery(document).ready(function($) { $('#wp_mep_232').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. This week, Aaron, Terry, and the new Producer, Erich Campbell were off to the great white north DAX Minnesota. This event was a 2 Day event hosted by the Decorated Apparel Expo and the guys spent some time interviewing people about the show and their businesses. They follow that up with their own review of the show, plus tips and tricks. Don't miss this week's #5Things presented by Erich Campbell. Sponsored by: SGIA.org Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! DAX Minnesota We had some great conversations with the folks at DAX Minnesota and we are thankful to bring these to you. Thanks to our guests:Hawkeye Welch, Brother DTGAl and Bobbi Scherping, Majestic CreationsScott Ritter, DAX ShowDave Gehrich, Atlas Screen SupplyErich Campbell, DecoNetwork Other Events Equipment & Supplies for a New Screen Printer: What you need for success! - DAX Minnesota - Friday, April 6 10:20AM - 11:40 AM Digital Marketing: Growing Your Business with Social Media and Email Marketing - DAX Minnesota - Friday, April 6 12:30 PM - 1:50 PM Finding New Niche Markets because you are a Digital Decorator - DAX Minnesota - Friday, April 6 2:20 PM - 3:40 PM Complete Screen Printing Business Course – Workhorse Products in Phoenix – April 21-22 Complete Screen Printing Business Course – Atlas Screen Supply in Chicago – June 9-10 Screen Print Master Class: Stepping Up to the Next Level (Phoenix, AZ - Aug. 25-26, 2018) Trade Shows DAX Minnesota - April 6-7, 2018  NBM Sacramento - April 13-14, 2018 DAX Chicagoland - April 27-28, 2018 ISS Houston - May 3-5, 2018 NBM Portland - May 11-12, 2018 NBM Cleveland - June 15-16, 2018 ASI Chicago - July 25-26, 2018 NBM Long Beach, CA - August 2-4, 2018 NNEP Nashville - August 17-18, 2018 NBM Secaucus, NJ - August 24-25, 2018 ISS Orlando - September 6-8, 2018 NBM Indianapolis - September 13-15, 2018 ISS Ft. Worth, TX - September 27-29, 2018 SGIA Expo - Las Vegas, NV - October 18-20, 2018 NBM Charlotte, NC - November 2-3, 2018 Spronsors This show is brought to you for a full hour by: Specialty Graphics Imaging Association - SGIA will continually strive to be the foremost resource for information and education within the specialty imaging industry. SGIA supports the digital and screen printing community in the USA and Canada by providing services and activities specific to their interests. While the majority of SGIA services and activities are specific to US and Canada, SGIA will continue to partner with national and regional associations around the globe to continually develop the international community. The SGIA National Affiliation Program brings together a multinational community to enhance awareness and encourage the exchange of information. Supporting the Leaders of the Digital and Screen Printing Community Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all-new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat are...

jQuery(document).ready(function($) { $('#wp_mep_238').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. The future of our industry is going to have to rely on new people joining and continuing to drive it forward. One of the people who has been integral in making that happen is Johnny Shell, the Vice President of Print Technology and Training at SGIA. He has played a key role in promoting several programs that helps bring future members of our industry, including the SkillsUSA competitions for both screen printing and sublimation. We are going to talk to Johnny about why it is so important to put time, effort and money into these programs for all of us and what you can do to be involved. Sponsored by: SGIA.org Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News and Shout Outs Credence Research has just released a new report on the Custom T-Shirt Printing Market Forecast 2017 - 2025. The global market for custom t-shirt printing industry is expected to cross US $10 Billion by 2025. They go on to note the custom t-shirt printing industry has staged a remarkable comeback post dismal market conditions prevalent during the economic crisis.Shout Outs: Nathan Foeller with Minuteman Press in Stroudsburg, Penn. Our longtime show listener Izabela Pintarich also from Pennsylvania stopped in to say hello as well!We want to encourage people to continue to reach out to us. I had the opportunity to talk to Chuck Hamaty of Maine Street Graphics in Bridgton, Maine this week about sublimation. Future Members of Our Industry Aaron: Today we are talking about the future of our industry and why it is so important. Start us off with a brief summary of what you have been involved with on this front over the last several years and beyond. Johnny: I've led SGIA initiatives focused on cultivating the future workforce of our industry. One of the top issues we hear from business owners is “I can't find skilled employees.” Some of these activities have included SGIA Scholarship, SkillsUSA, USASEF, SGIA Student Membership, Fresh Artists, Curricula Development for SGIA Educator Members, GCEA Conference, ASDPT Tom Frecska Student Printing Competition. Terry: Tell us a little bit about Skills USA and what it's all about. Not just at a national level but at the State and even school level. Johnny: SkillsUSA empowers its members to become world-class workers, leaders and responsible American citizens. SkillsUSA improves the quality of our nation's future skilled workforce through the development of Framework skills that include personal skills like integrity, work ethic, and professionalism; workplace skills like communication, teamwork, and decision making; and technical skills like computer literacy, job specific skills, and professional development.  SkillsUSA serves more than 335,000 students and instructors annually. SkillsUSA has served more than 12.5 million annual members cumulatively since 1965. Jim Jay Busselle · 19:44 Maybe SGIA needs to reach out to Mike Rowe - if they haven't already! Erich Campbell · 20:14 I love hearing a printer sitting like I do when I talk stitches. :) Jim Jay Busselle · 20:22 Welcome to the Island of Misfit To...

jQuery(document).ready(function($) { $('#wp_mep_241').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. This is the third segment from our awesome trip to Palm Springs, CA for the ThreadX ‘18 event powered by SGIA. This was the return trip of “Decorators in Cars with Cookies” with industry experts, Marshall Atkinson and Erich Campbell. On this show we recapped the event, gave our takes and then, as usual, we dug deeper. We discussed action items and really recapped the details that you need from ThreadX. Prepared to be inspired! Sponsored by: SGIA.org Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! Decorators in Cars with Cookies The return trip from Palm Springs, CA after attending ThreadX was just as informative. We were joined again by Erich Campbell and Marshall Atkinson for our shorter 4-hour journey home and we were just all awe-inspired. Again because we love you the listener, we recorded it and now tune in and hear what everyone had to say. The best part is we give you a ton of actionable items you can start putting to use today.Please check out details about our guests at:Marshall Atkinson - Atkinson T-ShirtsErich Campbell - ErichCampbell.com Other Events Equipment & Supplies for a New Screen Printer: What you need for success! - DAX Minnesota - Friday, April 6 10:20AM - 11:40 AM Digital Marketing: Growing Your Business with Social Media and Email Marketing - DAX Minnesota - Friday, April 6 12:30 PM - 1:50 PM Finding New Niche Markets because you are a Digital Decorator - DAX Minnesota - Friday, April 6 2:20 PM - 3:40 PM Complete Screen Printing Business Course – Atlas Screen in Nashville – March 3-4 Trade Shows ISS Atlantic City, NJ - March 15-17, 2018 DAX Minnesota - April 6-7, 2018 NBM Sacramento - April 13-14, 2018DAX Chicagoland - April 27-28, 2018ISS Houston - May 3-5, 2018NBM Portland - May 11-12, 2018 Spronsors This show is brought to you for a full hour by: Specialty Graphics Imaging Association - SGIA will continually strive to be the foremost resource for information and education within the specialty imaging industry. SGIA supports the digital and screen printing community in the USA and Canada by providing services and activities specific to their interests. While the majority of SGIA services and activities are specific to US and Canada, SGIA will continue to partner with national and regional associations around the globe to continually develop the international community. The SGIA National Affiliation Program brings together a multinational community to enhance awareness and encourage the exchange of information. Supporting the Leaders of the Digital and Screen Printing Community Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all-new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Equipment Zone also carries a full line of DTG inks and supplies. Go to EquipmentZone.com SubliSource - Sublimation just got easier with the launch of sublisource.com, the new US distributor for Best Sublimation.

jQuery(document).ready(function($) { $('#wp_mep_244').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. This week we had a unique opportunity to spend some time in a car ride from Phoenix, AZ to Palm Springs, CA on our way to ThreadX '18 with industry experts, Marshall Atkinson and Erich Campbell. In fun we titled the show "Decorators in Cars with Cookies" as Marshall's wife was nice enough to send along a huge bag of delicious chocolate chip cookies. We covered a range of topics from what we were looking forward to when it came to ThreadX to creating a business plan and even tech stacks. So much info that we have more to share in later 2 Regular Guys Shows. Sponsored by: SGIA.org Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! Decorators in Cars with Cookies We had a blast on the car ride to Palm Springs, CA to visit ThreadX. We were joined by Erich Campbell and Marshall Atkinson for our 5-hour journey and boy was it an educational car ride to be on. Lucky for you we recorded it and now tune in and hear what everyone had to say. Topics ranged from ThreadX In N Out Burger, Cheesecake Factory, Problems shops make, writing a business plan and the most influential people in our business lives.Please check out details about our guests at: Marshall Atkinson - Atkinson T-Shirts Erich Campbell - ErichCampbell.com Other Events Equipment & Supplies for a New Screen Printer: What you need for success! - DAX Minnesota - Friday, April 6 10:20AM - 11:40 AM Digital Marketing: Growing Your Business with Social Media and Email Marketing - DAX Minnesota - Friday, April 6 12:30 PM - 1:50 PM Finding New Niche Markets because you are a Digital Decorator - DAX Minnesota - Friday, April 6 2:20 PM - 3:40 PM Complete Screen Printing Business Course – Atlas Screen in Nashville – March 3-4 Trade Shows NBM Arlington, TX - March 8-10, 2018  ISS Atlantic City, NJ - March 15-17, 2018  DAX Minnesota - April 6-7, 2018  NBM Sacramento - April 13-14, 2018 DAX Chicagoland - April 27-28, 2018 Spronsors This show is brought to you for a full hour by: Specialty Graphics Imaging Association - SGIA will continually strive to be the foremost resource for information and education within the specialty imaging industry. SGIA supports the digital and screen printing community in the USA and Canada by providing services and activities specific to their interests. While the majority of SGIA services and activities are specific to US and Canada, SGIA will continue to partner with national and regional associations around the globe to continually develop the international community. The SGIA National Affiliation Program brings together a multinational community to enhance awareness and encourage the exchange of information. Supporting the Leaders of the Digital and Screen Printing Community Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all-new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Equipment Zone also carries a full line of DTG inks and supplies.

jQuery(document).ready(function($) { $('#wp_mep_247').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. This week was a recording of the Casino Night that happened at ThreadX '18 . We had an opportunity to talk to a group of amazing people about their experience at ThreadX, The business and where they are headed in the future. ThreadX was an amazing event and these folks help us distill the experience being at ThreadX. Sponsored by: SGIA.org Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! ThreadX Casino Night Interviews Special thanks to all of the staff at SGIA, and all of the committee members on SGIA Garment Committee for having us at the ThreadX event. It was a great experience and you can hear more about our take with our friends, Erich Campbell and Marshall Atkinson in the next 2 episodes and beyond where we were in the car to and from Phoenix, AZ to Palm Springs, CA. Brett Bowden - Printed Threads - SGIA Garment Decorating Committee Chairman Mel Lay - SandiLake Clothing - On Shark Tank Season 8 Edward Cook - ECI Screen Print - SGIA Chairman Alison Banholzer - Wear Your Spirit Warehouse Tim Wilfong - Gulfside Heat Transfers Jacob Edwards - Jakprints Antony Sharples - Lake Erie Life Apparel We also had several other great conversations with other folks that we hope to be able to share over future episodes of 2 Regular Guys Podcast. Again thanks to those folks for their time: Josh and Kacy Wylie - IGG Screen Printing & Graphics Tom Rauen - Envision Screen Printing and Embroidery - Admin at Screen Print Marketing on Facebook Tim O'Brien - Acculink Darryl Garcia - Color Tech Other Events Equipment & Supplies for a New Screen Printer: What you need for success! - DAX Minnesota - Friday, April 6 10:20AM - 11:40 AM Digital Marketing: Growing Your Business with Social Media and Email Marketing - DAX Minnesota - Friday, April 6 12:30 PM - 1:50 PM Finding New Niche Markets because you are a Digital Decorator - DAX Minnesota - Friday, April 6 2:20 PM - 3:40 PM Complete Screen Printing Business Course – Atlas Screen in Nashville – March 3-4 Trade Shows NBM Arlington, TX - March 8-10, 2018  ISS Atlantic City, NJ - March 15-17, 2018  DAX Minnesota - April 6-7, 2018  NBM Sacramento - April 13-14, 2018 DAX Chicagoland - April 27-28, 2018 Spronsors This show is brought to you for a full hour by: Specialty Graphics Imaging Association - SGIA will continually strive to be the foremost resource for information and education within the specialty imaging industry. SGIA supports the digital and screen printing community in the USA and Canada by providing services and activities specific to their interests. While the majority of SGIA services and activities are specific to US and Canada, SGIA will continue to partner with national and regional associations around the globe to continually develop the international community. The SGIA National Affiliation Program brings together a multinational community to enhance awareness and encourage the exchange of information. Supporting the Leaders of the Digital and Screen Printing Community Equipment Zone, with 20 years experience selling garment printing equipment nationwide.

jQuery(document).ready(function($) { $('#wp_mep_250').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. This week we welcome back into the show, Matt Vassallo of The Rhinestone World. He is a popular industry speaker and a wonderful educator who is going to share with us how to be profitable with Rhinestone and Vinyl decoration. He is going to dive into the numbers for us and teach us how to understand where you need to be to be successful. We will use his extensive experience with rhinestones and heat transfer vinyl to give us an indepth look at costing and pricing your cutting plotter embellishments. Sponsored by: SGIA.org | ThreadX - Palm Springs, CA February 25-28, 2018 Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! Shout Out Nate Leber in Central Ohio Rhinestones and Vinyl by the Numbers Tell us a little bit about Price It Right: It's a Business Not a Hobby (Rhinestones, HTV, and Sign Vinyl) Jerri Kime Dyke · 6:42 Question...how do you adjust pricing for the geographic area? Valencia Johnson Cooper · 7:47 Matt rolls deep lol. #RhinestoneWorldNation Yvonne Gil-Vallejo · 11:27 Thanks for hosting Matt. He is awesome just like you two Tx3 Designs LLC · 12:53 A teacher AND a coach.... we love Matt and the TRW -- education! :) Yvonne Gil-Vallejo · 13:47 Let's make sure TRW is added to all contest categories this year

jQuery(document).ready(function($) { $('#wp_mep_253').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. Starting a new business can be overwhelming, especially if you're new to the technology. Suppliers will give you a list of what they think you need, but do you really need it all? This show will walk you through all the equipment, tools and supplies necessary to be a new screen printer. Plus an explanation of why you need each and every item on the list. Terry Combs will give you the actual list of new screen printer supplies and the confidence you're buying just what you need. Sponsored by: SGIA.org | ThreadX - Palm Springs, CA February 25-28, 2018 Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Mind's Eye Graphics Inc. is partnering up again with Joe Clarke and offering an enhanced version of their successful Ink Transfer Workshops. Mar 1-3, 2018 TheIJC (The Inkjet Conference) comes to the USA on April 12-13, 2018. Staged in The Westin O'Hare Chicago, the event will provide OEMs, brand owners, printers and all technology users with almost 40 technical and educational presentations, free inkjet workshops and countless networking opportunities. The 2018 SGIA Industry Survey is open and you're invited to participate! Be part of the industry conversation. In return for responding to the survey, we will give you the 2018 SGIA Specialty Graphics Industry Benchmarking Report. Equipment and Supplies for the New Screen Printer Erich Campbell · 12:18 Great topic, guys. Let me know if you want to do an EMB. version some day. So you come to this with years of experience as most people who listen know, but start off by telling us why you might be more qualified to give you just what you need than a supplier of Mfg rep? Erich Campbell · 14:03 Package deals end up with tons of new decorators with tools they may or may not need out of the gate. Start us off with the hardware, I hear somewhere in my travels that you need all heads down for your press. Is that correct? Valencia Johnson Cooper · 17:09 can you imagine 6 people on one press, nightmare! Erich Campbell · 17:25 I've never seen it in a shop. Seriously. Valencia Johnson Cooper · 17:57 employee costs will eat all those profits, plus inefficiencies Erich Campbell · 19:35 Versatility is the key, there. Erich Campbell · 20:06 Heat press grilled cheese?  Valencia Johnson Cooper · 36:06 lightweights, try lasagna lol. How about some of the tools and new screen printer supplies that you are going to need and why? Erich Campbell · 22:20 Terry is giving away the info folks, take him up on it! Erich Campbell · 50:42 You sound like me talking stabilizer. Start with one sheet of medium cut away. Not a stack of three types. ;) Valencia Johnson Cooper · 55:19 in the shirt or on top? What can people expect to pay for a complete set-up and their new screen printer supplies with all the items you need to get started? So we went through all of the must-have items on the list, but let's say I still have a little left in my budget, what other things might I want to have? Jeanette Bohlke · 1:06:53 How much push back (off contact) from...

jQuery(document).ready(function($) { $('#wp_mep_256').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. On the show this week, Josh Carruth, Imprinted Sportswear Shows Director, will give us a recap of the recent show in Long Beach, California. He will also be able to formally accept the #2017REGGIE and give us a look at what's on the horizon in 2018 and beyond. Welcome to the start of our 6th Season as the industries first Internet Radio Show / Podcast. We had a last minute cancellation. Timothy from Gildan Activewear is unable to join us. Fortunately, a friend of the show, Erich Campbell is able to step in. So tune in to hear all about Imprinted Sportswear Shows from several perspectives and other valuable gems. Sponsored by: SGIA.org | ThreadX - Palm Springs, CA February 25-28, 2018 Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News David Gross and Cheryl Kuchek Talk ChromaLuxe on Facebook Live. The live session will cover how to master ChromaLuxe by preventing ghosting, cloudiness, and more. The broadcast will air on February 2 from 2 p.m. to 4 p.m. (EST), in the Sublimation for Beginners and Beyond Facebook group page. GroupeSTAHL Promotes Josh Ellsworth - REGGIE Award winner. The company appoints Josh Ellsworth to vice president of sales, dealer channel. Ellsworth comes to the role with nearly 20 years of service at the company in roles such as maintenance, sales, production, and general manager of the company's educational resource STAHLS' TV. His career with GroupeSTAHL dates back to 1998. The 11th Annual Wearables Apparel Design Awards were recently announced. They were featured in the February edition of Wearables as well as sharing the secrets behind the unique looks. Link. Imprinted Sportswear Show Aaron: We'd like to welcome into the show Josh Carruth, a Show Director for Emerald Expo, heading up the Imprinted Sportswear Shows - ISS. Previous roles? Terry: Josh, tell us about the recent ISS Show in Long Beach. Aaron: Speaking of success, We are pleased to officially present you with the REGGIE Award. 5 Straight Years. What makes it so special? Terry: What's new on the horizon for ISS in 2018? Aaron: There is a lot of 2018 left, so we know you still have a lot on your plate there, but anything news worth in 2019 and beyond? Terry: What can people look forward to about the upcoming Atlantic City show beside it being St Patrick's Day? Aaron: How can people find out more about ISS and attend future shows. Terry: Welcome in Erich Campbell. Multi REGGIE Award winner and Relationship Manager at Deco Network. Thanks for joining us on such short notice. Aaron:  Start off by telling us about DecoNetwork. According to LinkedIn you have been there almost a year now. Now that you are settled in hopefully. What can you tell us about Deco from the inside? Terry: You guys were also exhibiting at ISS Long Beach. Tell us about that and some of the conversations you had with attendees. Aaron: I know you were also a speaker at ISS this year. What were your first impressions and how did that go? Terry: On the 19th of January, we were telling secrets.

Please find some links and notes from the 2 Regular Guys Podcast. We are excited to welcome in Brett Bowden of Printed Threads. Brett is an industry speaker, teacher, and writer as well as the owner of Printed Threads. They were recognized by Inc. magazine in 2015 as the 826th fastest growing company on their list of 5000. We are going to talk to Brett about what he sees as the future of garment decoration. Brett has been instrumental in putting together the line up for ThreadX so we are going to get a preview as well as discuss how his business is changing and what he believes is important for garment decorators in the years to come. Sponsored by: SGIA.org | ThreadX - Palm Springs, CA February 25-28, 2018 Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! Industry News SGIA to Award $30,000 in scholarships. Specialty Graphic Imaging Association (SGIA) is currently accepting applications through April 30, 2018, for its annual scholarship program in conjunction with the Specialty Graphic Imaging Foundation. With the continued support of donations from endowment investors and industry leaders, the program will now award $2,000 to 15 students, an increase in recipients from 2017. The TShirt Guys · 5:59 Is that Ryonet CEO Ryan Moor's voice that does your podcast intro? It sure sounds like it! :) Future of Garment Decoration Terry: Let's start with you telling us a little bit about your business. Aaron: You've experienced substantial growth in just 7-8 years. What's the key to that growth? Terry: It's the start of a new year and the 2 Regular Guys are all about planning and looking into the crystal ball. Talk to us about your take on the future of garment decorating. Erich Campbell · 16:49 I have seen shops marketing that boutique angle- 'hand-pulled only' - messaging can change the way processes are viewed, for sure Aaron: For our listeners who are looking into their own crystal ball, what is your best advice to a garment decorator who is also looking for the kind of growth you've had? Terry: We're very much excited about the upcoming SGIA fueled ThreadX. Tell our listeners what to expect and what your part in the event will be. 2 Regular Guys Podcast · 24:33http://www.mlcconnect.com/major-level-creative/ Tamir Garb · 30:29 In my opinion, what I saw is the advantage that companies like Amazon entered the market because it gave me a chance to raise the price, and that's what happened when DTG started. Every Change has advantages and disadvantages. See you next week in ISS. You guys are amazing. Aaron: What are you seeing as the end result as we're walking out the door on the last day. Jim Jay Busselle · 33:51 Brett made an AMAZING comparison of the cost of a 4-year degree (which got most of us very little) to industry-specific knowledge at conferences that have market leaders willing to teach, inspire and give value! Erich Campbell · 34:44 Directed, targeted information. Great stuff. Terry: Which speaker are you most looking forward to hearing from. Just between us, oh and the listeners… Jim Jay Busselle · 36:35 Johnny rocks! Erich Campbell · 37:00 Catching that energy is so important. :) Inspiration is so important to fuel that daily action it out l takes to carry on. Aaron: I understand you just returned from Hati.

Please find some links and notes from the 2 Regular Guys Podcast. We'll dig down into a fun subject titled “That's Just Not True” where we'll talk about myths and misinformation throughout our industry. We will cover several different techniques, like Embroidery, Direct to Garment, Sublimation and more. We don't need to name names, just want to clear up some things and try to get the correct information shared. We know many times there are lots of ways to do things, but we are trying to get to the best way to do things so people can maximize their profits. Sponsored by: SGIA.org | 2017 SGIA Expo in New Orleans - Oct 10-12 Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News ThreadX powered by SGIA coming soon! February 25th to 27th, 2018 in Palm Springs, CA - Sign-up to receive more information as it comes available. That's Just Not True Terry: Screen Printing -You only need to degrease a brand new screen -Always coat with the round side of the scoop coater -LED exposure units are the end-all-be-all of exposing screens -Never thin your plastisol inks -Eco-friendly printers use water based inks Aaron: Sublimation -400 Degrees all the time -All Polyester is the same for sublimation -The real costs in Sublimation is the time -Use an off the shelf Hammermill Paper -Use a Teflon sheet for heating to save money on blow-out paper -Would recommend not using Craft Paper Embroidery - Thanks to Erich Campbell, DecoNetwork I never call stabilizer 'backing' unless I forget and revert back to my bad old training days; the reason being is that the purpose of the material is to be dimensionally stable, meaning it shouldn't stretch no matter what angle you pull it- there will be some give, but a good piece of stabilizer doesn't have one angle that's weak; that's why it's important that the fibers are 'nondirectionally' laid. On that same note, just because something looks like a stabilizer or topping, doesn't make it a good substitute; even if you end up with OK results in some instances, spent dryer sheets, coffee filters, and the like aren't as stable as a commercial stabilizer, and may leave fibers or residues on and in your machine. It's not likely good for radio, but a huge one is that you never need to put stabilizer in a structured cap, or that you only have to put a small swatch behind the front area of a cap's crown unless you are decorating the sides, but it actually does serve a purpose; particularly on wide-format cap frames, the only points of vertical stability are the posts in the back- to get a stable surface to embroider and to keep the cap from shifting, having a piece of stabilizer that wraps from post to post is the best option, as it creates a cylinder that's tied in to the frame not just on the bottom as it would if there were only a swatch behind the crown, but also to those two posts to which you clamp the loose material of the cap. meaning that the stabilizer is attached in both the horizontal and vertical aspects of the frame. WIth that stiff cylinder of stabilizer there, the entire cap has support; even on a structured cap, the sides don't have that support material. This also means that if you underlay when you first start the design, you attach that loose hat crown to this stable cylinder,

Please find some links and notes from the 2 Regular Guys Podcast. This week we welcome back into the show, the jet setting Erich Campbell of DecoNetwork. He has been traveling the country talking to businesses using the DecoNetwork Platform and we are going to ask him about embroidery by the numbers. We will use his extensive experience with embroidery and his new role with DecoNetwork to give us an in-depth look at costing and pricing your embroidery decorations. Sponsored by: SGIA.org | 2017 SGIA Expo in New Orleans - Oct 10-12 Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News We just got listed on a new service called TuneIn. This is news and something we are excited about because TuneIn works with Amazon Alexa/Echo. Now just tell your Alexa to play 2 Regular Guys Podcast and boom! Embroidery by the Numbers with Erich Campbell Give us the overview of embroidery costs and pricing. Embroidery is not a monolith: Different shop models Cost and Pricing are two very different things Costs: what it takes to keep the doors open and produce a garment Price: what we can reasonably expect a customer to pay Can't price on cost alone; we have to talk about value, and it can't just be a discussion about material costs; market fit, demand, marketing, niches; much more goes into the price you charge that is more subjective than the cost of production. Models: Base garment + markup + cost of embroidery; Garment + markup + flat rate; Price matrix: One one axis you have cost per thousand stitches, with the cost decreasing with stitch count increase, on the other you have garment costs, decreasing at quantity breaks - generally with a base price; hooping a garment and putting it on a machine always takes a certain amount of time. Base of 6-8k stitches at a flat initial rate, then +per K. Markup isn't the only way; huge contract shops price on decoration only, but that's not how an average small shop works - PW survey - the models I talked about are common, but not the only methods; the key is knowing what things cost and your capabilities. Talk to us about the impact of embroidery production time as it impacts your costs. Time is everything. Materials costs are actually quite negligible; at the most expensive rates, a quality thread at retail rates is roughly .06 cents per thousand estimating 4mm stitches. At that rate, even a 10k stitch logo has only 6 cents of thread in it, add about 7 tenths of a cent for bobbin thread, pre-cut stabilizer, averages maybe 10-15 cents for a pre-cut left-chest sheet. If I go for specialty stabilizer, maybe 20 odd cents. If I add a water-soluble topping, maybe add another 3 cents there, all high estimates. The likelihood is the materials cost me 25 to 30 cents per garment on a fairly high stitch count. The most important factor is always time; even on a modern machine, with hooping, color changes (which are extremely slow and lead to the most lost time) and other miscellaneous losses, I estimate machines run at an average of 500 stitches a minute. A 10k logo then needs 20 minutes on average per run if we're estimating conservatively. If a shop averages roughly 6 hours conservatively out of an 8 hour work day that we can expect to be running, it means we only have room for 180k stitches on any given machine per day. 18 runs of that 10k logo are all you can expect.

Please find some links and notes from the 2 Regular Guys Podcast. As with all things in life, change is inevitable, and change happens within our industry. People move and change jobs, but never leave our great industry. We welcomed 2 gentlemen to the show who have recently moved within in our industry. We talked to them about the process of moving, what they are most excited about for the future and what they are up to nowadays. Thanks to Erich Campbell and Marshall Atkinson for talking about being on the move in our industry. Sponsored by: Equipment Zone and Pic The Gift Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past 4 years, 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!! News Items Heat Transfer Warehouse gave U.S. troops “a touch of home” this month by participating in Operation Shoebox—a non-profit that provides hands-on support for troops deployed overseas and returning home with care packages. The company gathered everyday necessities like deodorant and shampoo to Starburst candy and magazines. The M&R Companies announce the acquisition of Novus Imaging. The New Hampshire-based company is a highly regarded manufacturer of digital printing equipment. Novus Imaging products include the large-format ULTRA flatbed LED printer, the SYNERGIA hybrid flatbed & roll-to-roll UV printer, and the PICTORA high-speed digital board production UV Printer. If you're an ISS seminar speaker or you want to be, they announced they will be extending the deadline to Friday, May 5. Apply Here People on the Move in Our Industry Erich and Marshall, welcome to the show. Let's start with a short description of your new position. Marshall, I understand you have relocated for this job. Tell us about that decision and the nuts and bolts of that. So let's have a discussion about changing jobs in the industry. What would you describe as the most difficult part? Let's look at the opposite end of the spectrum. What's the best part of a job change? I'm sure some of our listeners are considering a job change. Any advice? We are all friends here, but just to give today's show a little edge, let's talk a little more about the space you are both now in from a software perspective. What does your past experience bring and how is that going to be used in your current role? Tell us where people can find out more about you and your new company? Marshall Atkinson: Tempe, AZ based, Marshall Atkinson is the program manager for the InkSoft Production Manager tool. This software is targeted for decorated apparel shops to easily automate production scheduling, help make proactive decisions, and understand shop production metrics to build better efficiency. Atkinson frequently contributes to industry trade magazines, and speaks at trade shows. Erich Campbell: Erich Campbell is the Partner Relationship Manager for DecoNetwork, an integrated apparel decoration business, job, and customer management tool with a fully-featured E-Commerce site builder and a robust online design system. Erich was a long-time embroidery digitizer and designer, doing everything from operating embroidery machines and designing for sublimation to building and maintaining online stores. He writes regularly for industry magazines like Printwear and Images Magazine UK and hosts in-person seminars at trade shows. Other Events Complete Screen Printing Business Course - Atlas Screen...

Please find some links and notes from the 2 Regular Guys Podcast. On this week's show, we discussed the upcoming spring garment decorating trade shows to help you schedule your travel and understand what going to be happening at the events. We will welcome in Dave Pomeroy from the NBM Shows to discuss their upcoming shows and 2018 schedule. We also had Erich Campbell and Jimmy Lamb in to discuss the DAX garment decorating trade shows. Sponsored by: Equipment Zone and Pic The Gift Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past 4 years, 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!! News Items Gildan Announces Completion of American Apparel Acquisition. The announcement comes as the latest development in an ongoing process by the company to acquire the brand. In early Jan. 2017, Gildan emerged as the winner in a New York court-supervised bankruptcy auction to acquire the American Apparel brand and a select set of assets including manufacturing equipment. The company says it also plans to unveil 2016 fourth-quarter earnings and full-year results in a conference call on Feb. 23, as well as discuss an overall business outlook for 2017. For more information, visit http://www.gildan.com/. Shout Outs Firecrest Designs reached out on Twitter asking for more info on Hiring. Said the Struggle is Real! Maxie Garb of T-Max in Israel tunes in while driving to sales calls! Garment Decorating Trade Shows Dave Pomeroy is the Vice President, Publishing and Markets at National Business Media, Inc. He is a father of 6 amazing daughters; runner; cyclist; and drummer according to his Twitter Bio. He studied Popular Culture at Bowling Green State University. Let's start with the current Garment Decorating Trade Shows in Florida. How has it been so far? Tell us a little about the partnership with Graphics of the Americas and what that brings to your show? So what does the rest of 2017 hold for people looking to attend NBM Garment Decorating Trade Shows? We have heard a rumor that you guys have released your 2018 schedule already. That is exciting news, can you tell us about 2018? Is there anything else newsworthy you can share with us about what is going on over at NBM? We love to get the dirt… Where can people find out more and contact NBM about their Garment Decorating Trade Shows? Welcome in Erich Campbell and Jimmy Lamb   Let's talk seminars at DAX. What are you looking forward to in Kansas City? What about MN and Chicagoland? DAX Online Magazine Other Events Complete Screen Printing Business Course - Workhorse Products in Phoenix - March 11-12 Sportswear Garage - How to Start a Home-based Garment Decorating Business - DAX Kansas City - March 3 Being in Control of Your Screen Printing Production Schedule - DAX Kansas City - March 3 Wide Format Sublimation, Cut and Sew and Other Product Enhancements - DAX Kansas City - March 4 Using Digital Marketing Without Breaking the Bank - DAX Kansas City - March 4 Becoming a Direct-to-Garment Decorator in 2017 - ISS Atlantic City Seminar - March 23rd Getting Smart with Some Simple Marketing Strategies - ISS Atlantic City Seminar - March 25th Trade Shows NBM Ft Lauderdale Feb 16-18 (Co-Locate with GOA) DAX Kansas City Mar 3-4 NBM Arlington Mar 16-18 ISS Atlantic City Mar 23-25 DAX Minnesota Mar 31-Apr 1 Terry's Books

Please find some links and notes from the 2 Regular Guys Podcast. Erich Campbell of Black Duck Screen Printing and Embroidery is going to join us to talk about the thriving movie prop business in Albuquerque, New Mexico as well as what the process is like when working with movie and TV production teams to outfit them in customer wear. Erich always has wonderful insight about a lot of things so we will pick his brain! Sponsored by: Equipment Zone and Pic The Gift Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past 4 years, 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!! News Items Marshall Atkinson has named Superior Merch as the winner of the 2017 Printwear Kickoff Shop Improvement Contest. The Ashland, Ohio-based company provides a variety of apparel decoration services including screen printing, direct-to-garment, and embroidery. Contestants submitted a short outline detailing their shop's biggest challenges to Atkinson Consulting as part of the contest. As the winner, Superior Merch receives a free one-hour coaching session with Marshall. Atkinson also plans to publish a blog that outlines Superior's challenges and provides detailed solutions. Gildan wins a court-supervised auction to acquire the American Apparel brand and assets with a final cash bid of roughly $88 million. As first Reported in Printwear Magazine Garment Production for the Movies Erich Campbell is an award-winning embroidery digitizer, long-time industry blogger, writer and educator, and a current columnist for Printwear Magazine, his blog and links to the many social media outlets he frequents can be found at erichcampbell.com. Terry: Welcome back Erich. So start off by telling us about the movie scene in Albuquerque. (And are you that guy who says in the theater a little too loud, “I made that!”) Aaron: What types of things are movies looking to have made? Who do you work with? Terry: How did Black Duck get started in this very defined niche market? Aaron: What are the challenges in working with TV and Film? Terry: What sets Black Duck apart in this space? Aaron: Speaking of niche markets, what other areas are the key focus for Black Duck? Are you primarily selling the New Mexico marketplace? Terry: I know you've got several irons in the fire. Tell our listeners what you have on tap for 2017 outside of your work at Black Duck? Aaron: Thanks for joining us again today, Erich. Tell us again (other than on our weekly Live Chat) can listeners find you? Other Events Getting Smart with Some Simple Marketing Strategies - ISS Long Beach Seminar - January 22nd Complete Screen Printing Business Course - Atlas Screen Supply in Chicago - February 11-12 The New World of Digital Decorating - Mind's Eye Graphics in Decatur, IN - February 24-25 Complete Screen Printing Business Course - Workhorse Products in Phoenix - March 11-12 Trade Shows ASI Orlando Jan 19-20 ISS Long Beach Jan 20-22 CREATIVATION (CHA Show) Jan 21-23 NBM Ft Lauderdale Feb 16-18 (Co-Locate with GOA) DAX Kansas City Mar 3-4 Terry's Books Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book. Direct to Garment: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book. Scheduling and Estimating Production Time for Garment Screen Printing Just $2.99 as an e-book

Join Mark Graham and fellow chef Marshall Atkinson as they leap head first into the world of embroidery and digitizing. It’s a fascinating world populated by colorful characters and professionals who make it their duty to create the guts of an embroidery design. For some, digitizing is a mere setup charge that represents a cost to be minimized when building a promotional products campaign. For others, it’s one of the most important elements of the entire order. Digitize poorly and you end up costing yourself extra time and money on the shop floor, not to mention compromising logo quality over countless promotional items. Our guest today is Erich Campbell, the head digitizer at Black Duck Embroidery in Albuquerque New Mexico, where he creates some of the industry’s most beautiful and complex digitized files. In addition to Erich’s time at Black Duck, he’s a prolific writer and presenter within the digitizing and embroidery fields having written for Printwear Magzine, Wearables Magazine and the well regarded MrXStitch.com web site. His popular column is called ‘Ghost in the (Embroidery) Machine‘ where he exposes a more varied readership of artists, crafters, craftivists, fiber-workers and lovers of all stripes to the inner workings of machine embroidery and digitizing. Buckle up folks, it’s going to be a heck of ride!

Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry returned from Las Vegas and the SGIA Expo for 2016. This is an SGIA Expo 2016 Review from the show and they also will give you their take on the happenings around the industry. Aaron and Terry make a special announcement for a new event they have coming up on this show as well. Sponsored by: Equipment Zone and Pic The Gift Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three and a half years, 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!! SGIA Expo 2016 Review What we saw on the floor MHM Digital (DTG in one pass on auto screen print press) Not demonstrating the under base print and no samples Terry spoke with Ricardo Fassi RTP Apparel (pretreated shirts for DTG) No pricing yet, and only one or two samples Image Armor product Automatic Weeder Italian Company - Not sure if it will do HTV Shrinkwrap for wrapping a sublimation item. Best Sub and some others. Movement of People in the Industry Rob Colman winning the Swormstedt Memorial Award (https://www.sgia.org/industry/awards/dave-swormstedt-sr-memorial-award) Our seminar at the show We both finally got to meet (in person) a great friend of the show Erich Campbell from Black Duck. Dov Charney Back?  The digital decorating class at Greg Kitson's Mind's Eye Graphics, Decatur, Indiana, February 24-25 Plans to do the same event at Equipment Zone, Franklin Lakes, NJ. My new screen printing class with Reece Supply in Dallas, November 19-20 Future 2 Regular Guys Shows Theresa Hegel from Wearables Magazine - State of the Industry Alan Howe with Saati Screen Chemicals - Oct 21st RIP and Separation Software with Cadlink Kiersten from Screen Printing Magazine Dan Barefoot of Graphics One on to talk UV and Direct to Fabric Master screen printer Lon Winters REGGIE Awards are coming up We'll be comparing notes from our industry predictions at the start of 2016 and making our 2017 predictions. Trade Shows ISS Ft. Worth Oct 6-8 NBM Portland Oct 14-15 NBM Charlotte Oct 27-29 NBM Denver Nov 11-12 Other News/Events Complete Screen Printing Business Course - Workhorse Products in Phoenix - :::DATES COMING SOON::: Complete Screen Printing Business Course - Atlas Screen Supply in Chicago - November 12-13 Complete Screen Printing Business Course - Reece Supply in Dallas - November 19-20 Terry's Books Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book. Direct to Garment: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book. Scheduling and Estimating Production Time for Garment Screen Printing Just $2.99 as an e-book This show is brought to you for a full hour by: Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Introductory price is $3,995. Equipment Zone also carries a full line of DTG inks and supplies. Go to EquipmentZone.com This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss....

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron will have a conversation with Erich Campbell from Black Duck Embroidery and Screen Printing on his recent Printwear Shop Tune Up visit with It Takes A Stitch! On the second half of the show, we'll dig into the startup costs and sublimation operating costs of both small format and large format sublimation printing. Sponsored by: Equipment Zone Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three years, 2 Regular Guys has been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!! Other Items Aaron is working on some Training Stuff Aaron also working with a Contract Decorator - www.picthegift.com Terry heading out early Tuesday for Long Beach NBM Printwear Shop Tuneup Review Aaron: Tell us about the company you just visited. Who are they, and where did you travel? [It Takes a Stitch in Arlington, VA - owner Regina Cassidy | home-based shop (mention hobbyist/small shop trajectory & demographic)] Terry: What was the process you went through there? It was a weeklong visit, correct? [Initial Questionnaire / (mention Regina's To Do list), analysis, themed days with flexibility, follow-up, and networking (mention meetup)] Aaron: Without stepping on the upcoming Printwear article, share with our listeners just a couple of things you helped them improve. [(Mention Regina's existing skill set and preparation) Focus! (tell brief product story) Sharing/selling (show the work you want to do) Time Management (mention learning and bus.dev.) Emphasis on focus!] Terry: When will we see the article, Erich? [Printwear September, watch out for video content, interviews, pics, and more online at printwearmag.com] Aaron: Thanks for giving us an early sneak peek, Erich. Tell our listeners how to find you. [First thank sponsors of Tune-Up - then - Erich Campbell on almost any social media stream including FB, Twitter, Instagram, Google+, and LinkedIn - I even do some exclusive posts for LinkedIn, but failing all of that, you can always catch my latest blog post or find links to my profiles at Erichcampbell.com] Sublimation Operating Costs Terry: Let's start with a comparison of the costs involved in setting up a small format sublimation business and a large format sublimation operation. Aaron: Reminder: I no longer have a dog in the fight so my plan here is to talk openly and name names. Plenty of great folks to work with out there and no longer do I care who that is. Small Format - $1,000 to about $4,000 is all you need to be a professional sublimator. SG400 or SG800, Heat Press, and Accessories In Between - VJ628 - Fits a small niche in my opinion, but it is versatile and I'm excited to see what they do with the platform. Cost is high ($5,000 to $6,000 and $500 liter ink) but it is 8 colors, can really do well with photos (high-profit margins, picky customers) and future fluorescents and other options coming like Orange and Blue. Large Format - $7,000 to $30,000 if you include the press Mutoh, Epson, Roland or Mimaki Heat Press - (Don't need a wide format press necessarily) Hix, Geo Knight RIP software and Install / Color Profiles Terry: The flip side now is the cost comparison on the production end. Post on the Facebook Groups about 5 in 1 presses, eBay Printers, and Inks - What does it really cost you? If it is a hobby, fine, but please do not sell to people and give sublimatio...

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron will be chatting with our good friend Erich Campbell from Black Duck. The conversation will be a wide open discussion of all the things we wished someone had told us before getting into our respective businesses. Sponsored by: Equipment Zone Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three years, 2 Regular Guys has been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!! Other Items: Aaron was born on a Friday the 13th. Terry is heading out this afternoon to teach screen printing class in Chicago with Atlas Screen Supply Erich's announcement “Regina Cassidy - It Takes a Stitch Embroidery is the winner of the Printwear Shop Tune-up” I Wish I Knew That Before Starting My Business Before we get going, let's all talk about how we got started in the decorating business. Comment on Twitter from Kristine Shreve at EnMart “Marketing is valuable and necessary. Marketing is probably most often neglected by new business owners.” Scheduling What it would be like hiring employees (How much of the business is managing people/personalities and not just production.) Terry: Dealing with so many personal issues was a surprise to me. About offering terms (credit) to customers Terry: Guy with a months old check in his wallet Where to learn more about this business Most buyers are uneducated buyers How much cash reserve I would need to get the business off the ground I see this every day… customers buying equipment with their last penny Harry at EZ: “Wish I knew I needed money for supplies and shirts in addition to what I spent on equipment.” The biggest problem we see with customers starting their businesses. How accepted a home based business would be How much time it would take running the business rather than creating and building the business How little my suppliers actually know about the nuts and bolts of the craft There was no set in stone method for accomplishing the tasks of this business How much bad advice is out there on every aspect of this business, and how freely people are willing to share it with you! (We could dedicate a whole show to this.) How much education is required to be truly proficient at the art/digitizing/technical side of the business How much *business* I would need to handle even though I'm a *creative* person Subcontracting can be your friend and help you bridge gaps in knowledge and equipment. Harry at EZ: “Know that the business needs time to grow. Don't expect a flood of customers the minute the doors open. How many new pizza shops have you seen close in 2 or 3 months after opening? What were the owners thinking? That business would be booming as soon as they opened. Businesses need time to get known, to attract customers, to win a reputation. Chat Log: ErichCampbell: Hi Kristine! :) KristineShreve: Hi Erich!  Cool that you're going to VA.  Sounds like fun. ErichCampbell: I'm still nervous, but I'm into it. :) I want to make sure to give the most value I can. KristineShreve: You'll be great.   And if you want a consult on social media,  I'd be happy to weigh in.  We know how shy I am about giving my opinion. (lol) ErichCampbell: I'd especially love your guidance on FB Ads. KristineShreve: I could certainly help with that.  We've had some success using those ads.