Podcasts about Mass customization

Send us a textA revolution is brewing in the housing industry, and it's coming from an unexpected source – Zuru, the New Zealand toy company that's now setting its sights on disrupting how we build homes. Their ambitious AI platform called "Dreamcatcher" promises to deliver fully customizable houses for as little as $500 per square meter, a fraction of current construction costs.What makes this potential game-changer so fascinating is the comprehensive approach Zuru is taking. While most prefabrication systems still rely on standard designs and external supply chains, Zuru plans to manufacture every component in-house. From structural elements to finishes and fixtures, their vertically integrated model aims to eliminate the inefficiencies and markups that plague traditional construction.The Dreamcatcher platform itself represents a significant departure from conventional architectural software. Built on technology similar to game engines rather than clunky CAD programs, it allows designers to experiment freely while the AI handles technical aspects like structural requirements and building code compliance. The system provides real-time cost calculations, making the often opaque world of construction pricing transparent and accessible.This approach raises provocative questions about the future of architectural practice and the building industry. Will this democratize good design, making quality architecture available to average homebuyers? How will traditional builders and suppliers respond to this potential disruption? Could this be the "Tesla moment" for housing that finally forces the industry to embrace innovation?While Zuru's system is still in the prototype stage, with actual on-site implementation yet to be proven, the potential implications for addressing housing affordability are too significant to ignore. As construction costs continue to rise globally, technologies that fundamentally rethink how we design and build might be exactly what we need to solve one of society's most persistent challenges.Curious about how AI and mass customization might transform your future home? Listen to our full discussion about this fascinating intersection of technology, design, and manufacturing that could change how we think about housing forever.https://zuru.tech/0:48 - Parrot Dog Partnership Announcement1:12 - Introduction to Zuru's Housing Revolution5:29 - Dreamcatcher: AI-Driven Design9:44 - Mass Customization vs Traditional Architecture19:47 - Cost Implications and Affordable Housing31:12 - Industry Disruption and Future Challenges43:57 - Automation and the Future of BuildingFollow us on @designpriciplespod on Instagram.If you wish to contact us hit our DMs or email us on info@designprinciplespod.com

We're live! Broadcasting straight from Israel, we're kicking off this third season with another amazing episode for you

Joe Pine was the first to identify many of the trends that have animated business for the last two decades, including the trend away from simple mass production to mass customization, and the emergence of the experience economy. Today, Joe joins us to discuss how those trends are influencing the future of work, and how companies might mass-customize experiences for employees.Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and startups. His best-selling book, The Experience Economy, has been published in 15 languages and used as a company guide for over 20 years.In this episode, Dart and Joe discuss:- The progression of economic value- The Experience Economy- The current transformation economy- How to customize a customer's experience and promote transformation- Brand authenticity- Focusing on value vs. price- The management style we need to create value- How to revitalize a business- The importance of company exploration and innovation- And more…Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups. Joe is a co-founder of Strategic Horizons LLP and a lecturer at Columbia University. His best-selling book, The Experience Economy, has been published in 15 languages and used as a company guide for over 20 years.Joe serves as a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy. He previously served as a Visiting Scholar with the MIT Design Lab, a professor at Duke University, and a manager with IBM. Joe has been featured in The Wall Street Journal and Harvard Business Review. His other published works include Infinite Possibility, Authenticity, and Mass Customization.Resources Mentioned:The Experience Economy, by Joe Pine: https://www.amazon.com/Experience-Economy-New-Preface-Authors/dp/1633697975Mass Customization, by Joe Pine: https://www.amazon.com/Mass-Customization-Frontier-Business-Competition/dp/0875843727Authenticity, by Joe Pine: https://www.amazon.com/Authenticity-What-Consumers-Really-Want/dp/1591391458Travel that Can Change Your Life, by Jeffrey Kotler: www.amazon.com/Travel-That-Change-Your-Life/dp/0787909416Work with Dart:Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what's most important to the business. Book a call at 11fold.com.

Mass customization is part of daily reality in a modern economy. The truth is, enterprises who don't think in terms of mass customization are actually in the process of being blindsided by the Amazons of this world! How's your workplace enterprise doing in that regard? Your local church? Join Kevin as we talk about getting in the flow of supercharged mass customization! // Download this episode's Application & Action questions and PDF transcript at whitestone.org. 

It all started with her niece's Stanley cup. This lead Dr. Rochelle Cook into research on delighters and expectations for customization today. At The Quality Show South, Dr. Cook of California State University Dominguez Hills explained how kaizen is connected to mass customization practices.

Joe Pine has a knack for seeing workplace trends ahead of others. As a co-founder of Strategic Horizons LLP, he has helped organizations innovatively increase economic value for over three decades. Joe is a pioneer behind the experience economy, and he is now trailblazing the concept of a transformation economy in his latest book. Join us as we discuss the fifth and final economic offering and how it can impact employees and customers alike. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups. In this episode, Dart and Joe discuss:- Joe's latest writing project on the transformation economy- Examples of transformative experiences - The economic value of customer transformation- How to recognize different types of transformation - Work as a transformation offering- The correlation between transformation and wealth- How to create transformative experiences for individual aspirations- Joe's outlook on the experience-design profession- And other topics…Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups. Joe is a co-founder of Strategic Horizons LLP and a lecturer at Northeastern University. His best-selling book, The Experience Economy, has been published in 15 languages and used as a company guide for over 20 years. He is now pioneering the idea of a Transformation Economy through the development of his latest book. Joe is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy. He previously served as a Visiting Scholar with the MIT Design Lab, a professor at Duke University, a lecturer at Columbia University, and a manager with IBM. Joe has been featured in The Wall Street Journal and Harvard Business Review. His other published works include Infinite Possibility, Authenticity, and Mass Customization. Resources mentioned:The Experience Economy¸ by Joseph Pine II: https://www.amazon.com/Experience-Economy-New-Preface-Authors/dp/1633697975  Mass Customization, by Joseph Pine II: https://www.amazon.com/Mass-Customization-Frontier-Business-Competition/dp/0875843727  Work, Pray, Code, by Carolyn Chen: https://www.amazon.com/Work-Pray-Code-Becomes-Religion/dp/0691219087The Anatomy of Genres, by John Truby: https://www.amazon.com/Anatomy-Genres-Story-Forms-Explain/dp/0374539227 The World Experience Organization Summit: www.WorldXO.org Connect with Joe:https://transformationsbook.substack.com/ www.StrategicHorizons.comLinkedIn: https://www.linkedin.com/in/joepine/ 

Are you familiar with mass customization? That is a process and practice that not everybody has knowingly heard of…but that virtually everyone in a place like America has participated in—and happily so! How does Amazon—a current poster child for successful mass customization—pull this off? And how does God manifest this in much grander fashion? Join Kevin as we take a fun dive into the amazing world of mass customization!  // Download this episode's Application & Action questions and PDF transcript at whitestone.org.

The future of 3D printing. In it we cover mass customization at scale, computer-led design, creating the un-makable, printing body parts and food, rethinking global trade, and the future of product design and production. Philip DeSimone, co-founder of Carbon. Headquartered in California and serving customers in 17 countries from Adidas to Ford, Carbon is a 3D printing technology company helping businesses develop better products and bring them to market in less time. Carbon is a vertically integrated organization developing 3D printer hardware, advancing material science inputs, and designing the software to make it all work seamlessly. With over 300 patents filed, Carbon has raised $680M from the likes of Sequoia, Temasek, Adidas, BMW, and Google. Coming up to 12 years since co-founding Carbon, Phil leads Carbon's go-to-market strategy and manages their most strategic partnerships and customers. Subscribe for the latest episodes. Email me on danieldarling@focal.vcSee omnystudio.com/listener for privacy information.

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.   In 1999 Joe and his partner James H. Gilmore wrote the best-selling book ‘The Experience Economy: Work Is Theatre & Every Business a Stage', which demonstrates how goods and services are no longer enough; what companies must offer today are experiences - memorable events that engage each customer in an inherently personal way. Joe is also co-author of ‘Authenticity: What Consumers Really Want', which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine; and ‘Infinite Possibility: Creating Customer Value on the Digital Frontier', on how to use digital technology to stage experiences that fuse the real and the virtual.   In his speaking and teaching activities, Joe has addressed both the World Economic Forum and TED and is a Visiting Scholar with the MIT Design Lab. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, UCLA's Anderson Graduate School of Management, and the Harvard Design School. He serves on the editorial boards of Strategy & Leadership and Strategic Direction, is honorary editor of The International Journal of Mass Customization, and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.   In this episode of Masters of Storytelling, Maya talks to Joe about the art of packaging ideas, the difference between fake and faux, and why if you treat your customers like the individuals that they are they will be your customers forever.   Join Joe on Substack while he works on his new book on the Transformation Economy: https://strategichorizons.com/the-transformation-economy-and-you/   For more information about Joe Pine, visit: www.strategichorizons.com/pine-and-gilmore/joe-pine/   For more information about BRC Imagination Arts, visit: www.brcweb.com

Mike Pearson, COO at Protocase, discusses high tech manufacturing and mass customization. Protocase is a leading manufacturer of custom electronic enclosures and parts for Science, Engineering and Aerospace. As part of the emerging category of commercial/private space companies, like SpaceX and others, they have developed a unique mass custom manufacturing process that's ultra-fast and flexible. Host, Kevin Craine Do you want to be a guest? DigitalTransformationPodcast.net/guest

In this engaging episode of The Digital Executive, Brian Thomas sits down with Cody Cecchetto, the Engineering and Design Services Manager at Protocase, to explore the unique challenges and opportunities in mass custom manufacturing. Cecchetto, a seasoned leader, shares his approach to managing day-to-day operations with an emphasis on efficiency, quality, and fostering a growth-oriented team culture. He delves into Protocase's distinctive mass custom methodology, which balances work elements and parameters to deliver tailor-made solutions for high-profile clients like Boeing, Google, and NASA.Cecchetto discusses the importance of customer experience and rapid turnaround times in maintaining relationships with diverse clientele, highlighting how Protocase's innovative practices set it apart in the industry. Facing challenges such as staffing, training, and the customization demands, he reveals how the company has adapted by investing in an efficient training program and leveraging automation to reduce cognitive load, ensuring quality and speed in their service.Furthermore, Cody touches on the future of product development, considering the potential impacts of emerging technologies like AI and new machinery on enhancing Protocase's capabilities and meeting evolving customer needs. Through this conversation, listeners gain insight into the complexities of custom electronic enclosures and the strategic thinking behind Protocase's success in a competitive market.

Mass production is the Eldorado of additive manufacturing. It is not easy to achieve and very few companies have been able to cost-effectively produce thousands and even millions of parts using AM technology. One of these companies is OECHSLER, a major manufacturer of polymer (and ceramic) parts for various key industries, including automotive and sportswear. The German company achieved several world's first in terms of serial production after building multiple additive production facilities. Now, under the leadership of Andreas Knoechel, Head of Program Management Additive Manufacturing, the company is going to the next level, targeting “lot size one” and highly customized products. These include INSOLO, a 3D printed insole for the orthopedic market (and beyond), as well as multiple bike saddles. In addition, the company recently launched an advanced Online Ordering Platform, which empowers clients to place orders for 3D printed parts quickly and redefines the landscape of manufacturing by combining technology and convenience. *The content has been edited for smoother flow and to remove pauses and filler words.

Meet Jennifer.  She introduced Laundry Pickup and Delivery to a small town.  Customers love the product and service.  The key is raising product awareness.  People in Bowling Green Kentucky had no idea that Laundry Pickup and Delivery was a thing, but thanks community outreach, a Curbside Laundries website, and an amazing social media marketing campaign, the people in Bowling Green got hooked on the service.  And they Love it!   JRae Laundry:  JRae Laundry Service in Bowling Green Kentucky: She's Valiant Podcast (Women in Business)Women in Business Podcast0:00 Intro0:29 Retention Business1:04 Getting Started in Laundry2:00 Designed to Grow2:45 Starting Wash and Fold3:30 The Wash and Fold Process4:10 Mass Customization of Individual Orders4:40 Social Media Advertising5:50 Community Outreach6:55 Women in Laundry8:00 Sponsoring Community Events8:45 Introducing Laundry Pickup and Delivery9:30 Laundry Ambassadors9:45 Press Releases11:00 Best in ClassClick here to see a demonstration of the Curbside Wash and Fold & Pickup and Delivery solution Follow Curbside Laundries on TwitterJoin the Laundromat Community on X

Bei E-Commerce Decoded zeigen Insider aus dem E-Commerce, was wirklich zählt! Herzlich Willkommen bei der 20. Folge von E-Commerce Decoded. Heute sprechen Marven und Moritz mit Max Schaubel von Driftelement. Das Gesicht hat wohl fast jeder schon mal gesehen. Max ist einer der Gründer von Driftelement und hat organischen Content auf TikTok und Co. durchgespielt. Aber nicht nur das. Sie haben es auch geschafft, Mass Customization im E-Commerce anzubieten. Eine unfassbare Erfolgsgeschichte. Sei gespannt! Marven & Moritz

If you could go back in time, would you tell your younger self how hard starting a company is? In this episode, Seed and Hansen talk about mass customization, the “alien" experience, and a surprisingly down-to-earth definition of success with Jiri Duzar, co-founder of Posedla, a cutting-edge 3D printing startup based in Prague. 

Joe Pine was the first to identify many of the trends that have animated business for the last two decades, including the trend away from simple mass production to mass customization, and the emergence of the experience economy. Today, Joe joins us to discuss how those trends are influencing the future of work, and how companies might mass-customize experiences for employees. Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and startups. His best-selling book, The Experience Economy, has been published in 15 languages and used as a company guide for over 20 years. In this episode, Dart and Joe discuss:- The progression of economic value - The Experience Economy- The current transformation economy- How to customize a customer's experience and promote transformation- Brand authenticity- Focusing on value vs. price- The management style we need to create value- How to revitalize a business- The importance of company exploration and innovation- And more…Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups. Joe is a co-founder of Strategic Horizons LLP and a lecturer at Columbia University. His best-selling book, The Experience Economy, has been published in 15 languages and used as a company guide for over 20 years. Joe serves as a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy. He previously served as a Visiting Scholar with the MIT Design Lab, a professor at Duke University, and a manager with IBM. Joe has been featured in The Wall Street Journal and Harvard Business Review. His other published works include Infinite Possibility, Authenticity, and Mass Customization. Resources Mentioned:The Experience Economy, by Joe Pine: https://www.amazon.com/Experience-Economy-New-Preface-Authors/dp/1633697975 Mass Customization, by Joe Pine: https://www.amazon.com/Mass-Customization-Frontier-Business-Competition/dp/0875843727 Authenticity, by Joe Pine: https://www.amazon.com/Authenticity-What-Consumers-Really-Want/dp/1591391458 Travel that Can Change Your Life, by Jeffrey Kotler: www.amazon.com/Travel-That-Change-Your-Life/dp/0787909416  

The CX Goalkeeper had the great opportunity to interview Joe PineLinkedIn Headline: Speaker, management advisor, and author of such books as The Experience Economy, Infinite Possibility, Authenticity, and Mass Customization.Highlights:The progression of the economic valueMass CustomizationMeasuring memorabilitiesThe future of CXJoe's Golden Nuggetand much more on https://www.cxgoalkeeper.com/JoePine

René Ruhland leitet zusammen mit seiner Frau Anna und seinem Bruder Marc ein echtes Onlineprint-Schwergewicht aufgebaut. Die Myposter-Gruppe, zu der nicht nur die gleichnamige Marke myposter, der Papeterie-Anbieter  Kartenliebe oder ArtPhotoLimited gehört, sondern seit Anfang des Jahres auch der Berliner Wandbilder-Spezialist Junique, bedient heute mit fünf Standorten und rund 350 Mitarbeitern Kunden in neun Märkten – und kratzt dabei langsam aber sicher an der 100-Millionen-Euro-Umsatz-Marke. Wie das Unternehmen das geschafft hat und welche Rolle dabei die Familie, das richtige Marketing und der Blick eines Quereinsteigers auf die Druckindustrie gespielt haben – darüber spricht Bernd Zipper mit dem René Ruhland in der neuesten Folge von Zippers Insights.Auf "Zippers Insights" präsentiert Bernd Zipper, CEO der zipcon consulting und Blogger bei beyond-print.de, gemeinsam mit interessanten Gesprächspartnern aktuelle Themen aus dem Print-Bereich. Mehr Infos und der Podcast zum nachlesen auf www.beyondprint.de #zipcon #berndzipper #beyondprint #webtoprint #onlineprint #print

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is the cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Pine consults with numerous companies around the world, helping them embrace the ideas and frameworks he writes about, develop concepts for creating more economic value, and see those concepts become reality. His books (author / co-author) include Mass Customization, The Experience Economy, Infinite Possibility and Authenticity. In this episode with Swami & Vignesh, Joe talks about the need for experiences beyond just Goods & Services. He touches upon his famous presentation on “The Progression of Economic Value”, and goes on to elucidate with very specific examples on how traditional organizations can become experience organizations. How do companies like Apple & Amazon determine what is an extraordinary standard for experiences? What is the concept behind Six Looking Glasses? What is the correlation between authenticity and experience? An amazing episode awaits you. Listen in on the podcast. You can also catch the full video episode on YouTube.

Hello podcast friends! This is the last Sniffer episode of the season! This time, Cathi Bond found this fascinating interview with  Tim Sweeney, CEO of Epic Games (the Fortnite folks). Cathi and Nora speculate about what it would really take to launch a re-imagined version of wild and wooly early internet culture. Nora Young talks about The Verge's look at Rouge Sur Mesure, Yves Saint Laurent's take on customizable lipstick shades you 'print out' in your own home. Why not do this for more products, especially for perishable items?We recorded this episode a little while ago, so we added an 'end-of-season' tag at the end.Have a great summer, and as always, thanks for listening. Your pals, Nora and Cathi

You may remember Joe Pine from podcast #19. He's the co-author of The Experience Economy, Infinite Possibility, and Authenticity and author of Mass Customization as well as co-founder of Strategic Horizons LLP. On today's episode, Sarah welcomes Joe back to discuss a column he co-wrote recently for HBR titled The “New You” Business which dives into the business opportunity of transformation.

Joe Pine is an acclaimed author, speaker, management advisor, and co-founder of Strategic Horizons LLP. Joe's career began with performance analysis with IBM, where he was introduced to the idea of Mass Customization after joining the strategy team. After this journey, he co-founded Strategic Horizons LLP, a thinking studio centered around helping clients think differently and conceive new ways to develop their economic value through the lens of the experience economy and mass customization. Throughout Joe's notable career, he has filled many shoes and learned many skills that he shares in order to help grow the next generation of professionals. In this interview, Joe talks about the experience economy, mass customization, and transformation.   The Experience Economy “You see experiences everywhere, and you see how much people value the experiences that they have.” Everybody wants to live their life to the fullest, and the main way to bring that fulfillment to people is through experiences. When lots of people want something, there will inevitably be an economy centered around it. As the world has evolved, we have seen shifts in these economies. From industrial to knowledge, and knowledge to services. The new shift is turning those services into experiences.  On a dramatic increase over the past 25 to 30 years, this economy endlessly grows the expansive world of experiences. Even now, people are looking for things as simple as shopping to turn into something more. As recent world events have shown, many things can be done from the comfort of home. People now need a reason to come into the store other than buying things, as it is nearly pointless unless an experience is created for them. As the world evolves technologically, people are realizing that they need to experience something before they buy it. This all leads to the end goal of an economy creating memorable and meaningful experiences.    Mass Customization “Mass Customization automatically turns a service into an experience.” From an economical standpoint, tailoring ‘something' into ‘something more specific' can truly make a difference. This made-to-order mindset is what people heavily desire within the experience economy. Mass customization is the bridge between products and services, and most importantly, services to experiences.  Before recent innovations, the attractions community treated people like mass products, no matter what, everybody got the same thing. There was little to no tailored experience, and it left a very big spark of theming out of themed entertainment. Once bigger companies implemented new technology, people began to experience things tailored to what they want. This made-to-order mindset being implemented further expanded the industry into an entire new world of innovation, allowing companies to get more personal and customize the individual.    Transformation “It's about going beyond the experience to help your customers achieve their aspirations.” Transformation is an important part of life, happiness, and the economy. People only change through the experiences they have. There are many different cases where people would naturally experience transformation, or will go about seeking it personally. When experiences are created, it is important to acknowledge and try to direct how people will be transformed.  People actively seek change. Even in experiences outside of the themed entertainment industry, people can overcome something like their fear and walk out of that experience feeling like an improved person. When people seek experiences, they also seek transformation. Providing and nourishing this delicate part of experiences is key to the experience economy. In addition, to further enhance the transformation that people are looking for, using mass customization is key. Overall, transformation is the end result of experiences, and that should be more recognized and improved to even further grow the experience economy.   To connect with Joe, connect with him on LinkedIn and follow him on Twitter.  To learn more about Strategic Horizons and the Experience Economy certification, visit www.strategichorizons.com.  For the frontline video training course, visit www.onstagetraining.com.   This podcast wouldn't be possible without the incredible work of our amazing team: Scheduling and correspondence by Kristen Karaliunas Branding and design by Fabiana Fonseca Summary by Mason Nichols To connect with AttractionPros: attractionpros@gmail.com

In this episode, Shabbir Aqeel Danish rejoins me to share valuable insights on how mass customization can help companies grow and succeed in this new era. He'll share key takeaways on how mass customization and transformational leadership combine to make businesses successful.  Shabbir currently serves as the co-founder and CFO of Exeest, a startup media tech company aimed at revolutionizing how premium film and tv content is bought and sold across the world. Prior to starting Exeest, he served as the Chief Financial Officer for NBCUniversal's IT where Shabbir drove a company-wide, multi-year technology transformation strategy, while managing a $0.5B global budget.   Continue the conversation on: LinkedIn: Shabbir Danish Mustansir Saifuddin Innovative Solution Partners  Twitter: @Mmsaifuddin YouTube or learn more about our sponsor Innovative Solution Partners to schedule a free consultation.  

Renaud Teasdale is the co-founder and CEO of MyCustomizer. He leads the design of their software / platform and is responsible for setting the overall direction and product strategy for the company. As a product designer, he was introduced to the concept of Mass Customization while at New Balance and was inspired to join the customization revolution. He would like all brands and makers to have access to this technology and empower them to engage customers in a design-your-own customization experience.  Heart Stock Radio, is a production of KBMF 102.5 FM and underwritten by Purse for the People

Frank Piller is one of the leading voices in mass customisation. He's a Professor at RWTH Aachen University and has written and done a lot of research into mass customisation. He's the co-author of Leading Mass Customization and Personalization: How to profit from customization in e-commerce and beyond which you can download for free here. He's also one of the researchers behind "Surviving on the long tail: An empirical investigation of business model elements for mass customization" and has an introduction to mass customisation here. I've been following Frank's work for over a decade because he does a lot of interesting research and is clear and concise in communicating it as well. So I was really looking forward to having Frank on the 3DPod and he didn't disappoint. We have an engaging and lively discussion about mass customisation, what it means, the different types of mass customisation and more. Frank talks us through some best practices and candidly gives us examples of best practices, good implementations and failed ones. Max and I really loved the conversation and we hope that you do too.    

Mass customization is a mixed mode of manufacturing consisting of characteristics from both mass production and make-to-order production modes. Software solutions such as product configurators make mass customization available even to small manufacturers.   You can learn more about it from this episode or read the article here.

Joe Pine is a business advisor to Fortune 500 companies and startups, cofounder of Strategic Horizons, speaker author and co-author of several books, primarily The Experience Economy - a classic with a third release in 2020. In this episode we talk about the Experience Economy, Mass Customisation and go through Joe's wealth of experience and case studies.

Another amazing episode of #21for21: Carola and Marco speak with Joe Pine, about experience, transformation and thriving forever.

Learn about Mass Customization, Benchmarking and other business philosophies in this new Business English episode from English Plus Podcast . Practice your English on our website https://englishpluspodcast.com/business-english-business-philosophies/Support our learning Community on Patreon https://www.patreon.com/dannyballanListen to English Plus Podcast on Apple Podcasts https://apple.co/3t1DGb0Listen to English Plus Podcast on Spotify https://sptfy.com/5AS5English Plus Vocabulary Building Series:Preview Crossword Puzzle Vocabulary Building Book SeriesPreview Word Search Games and Activities Book SeriesBuy Crossword Puzzle Vocabulary Building Book Series

Dr. Seuss famously said “why fit in when you were born to stand out”, so it's only natural consumers would want CPG products as customizable as their individual uniqueness. Mass customization has been the “next big thing” in CPG product strategy for a very long time. Problem is, the CPG industry isn't there yet, but that doesn't mean brands can't creatively find ways to integrate customization elements now. Trends are changing faster than ever before, as consumers share their tastes, preferences and individualism with the world online. That has bled into the functional CPG categories, as personalized nutrition heats up and customized nutrition is growing more mainstream. Those that succeed will be the ones who have laid out their customization strategies clearly and build simple, executable models from manufacturer to customer. To drive home the creative mass customization layers available today, I provide a "case study" on the brand Gainful.

In this episode of the program we talk to to Dave Gardner, management consultant, speaker, blogger, and author based in Silicon Valley, California. Dave is author of the book "Mass Customization: An Enterprise-Wide Business Strategy" published in 2009 and his second book is in the works and due for publication in 2021. Through his career over the last 40 years or so Dave has held management positions in Engineering, Manufacturing, Sales, Marketing, Customer Service, and Product Management in a variety of industries. Today, Dave leverages his experience and skills in processes and operations to resolve and simplify the complex issues his clients face with, people, process, and technology in their businesses. See acast.com/privacy for privacy and opt-out information.

Warum Markenkonformität das A und O eines jeden Produktes und Dienstleistung ist, was Mass Customization für die Businessskalierung auf dem Individualmarkt bedeutet und wie kognitive Dissonanz der Turbo für die eigene Leistungsbereitschaft sein kann.

In this episode, we have the pleasure of speaking to Joe Pine, an internationally acclaimed author, speaker, and management advisor.Joe has addressed the World Economic Forum in Davos, the original TED conference in California, and the Consumer Electronics Show in Las Vegas. He's a Lecturer in Columbia University's Technology Management Program, and has co-founded Strategic Horizons LLP to help businesses conceive and design new ways of adding value to their economic offerings.As a prolific writer, Joe is most famous for his 1999 book The Experience Economy, which was updated in 2011 and re-released in hardcover in 2020 with new ideas on Competing for Customer Time, Attention, and Money.Joe's work on the experience economy has been central to our work on platform design and thinking, and so we wanted to explore with him what has changed - or not changed - in the original ideas of the book. We talk about how experiences cannot be "delivered" but staged, and how it's important to also consider the experiences of the employees contributing to the development of the organization, and of the providers who participate in co-creating the platform, so that they can stage the best experiences.The experience economy is not a fad, but a profound transformation of our economies. That's why, like Joe points out, there is no "recovery" of the economy, without the recovery of experiences that people value. Peeking into the future, we see patterns of continued modularity of experiences, whether physical goods or activities that make up a final experience.Once businesses recognize that they are staging experiences, not delivering services, they can gain much more economic value by leveraging on the time and attention of their guests.Remember that you can find the show notes and transcripts from all our episodes on our Medium publication: https://medium.com/@Boundaryless_/9238ca1f91a5?source=friends_link&sk=ccd59a37a23303ac5283887c5183c14d  To find out more about Joe's work:> LinkedIn: www.linkedin.com/in/joepine/> Twitter: twitter.com/joepine> Website: strategichorizons.com/> B. Joseph Pine II and James H. Gilmore. The Experience Economy: Competing for Customer Time, Attention, and Money. 2019: www.amazon.com/Experience-Econom…ors/dp/1633697975 Other references and mentions:> MIT Platform Strategy Summit - Panel Discussion: Platforms and the Experience Economy: youtu.be/5m05-8bHVUM> B. Joseph Pine II, Don Pepper and Martha Rogers. "Do You Want to Keep Your Customers Forever?". 1995: hbr.org/1995/03/do-you-want-t…our-customers-forever> James H. Gilmore and B. Joseph Pine II. "The Four Faces of Mass Customization". 1997: hbr.org/1997/01/the-four-face…of-mass-customization> B. Joseph Pine II and James H. Gilmore. Welcome to the Experience Economy. 1998: hbr.org/1998/07/welcome-to-the-experience-economy> B. Joseph Pine II. "Embracing the Employee Experience: Part 1". 2020: www.rightpoint.com/thought/article…perience-part-1> B. Joseph Pine II and Kim C. Korn. Infinite Possibility: Creating Customer Value on the Digital Frontier. 2011: www.amazon.com/Infinite-Possibil…ier/dp/160509563X> Re-bundling the Firm around Problems to Be Solved - with Sangeet Paul Choudary: stories.platformdesigntoolkit.com/re-bundl…f7d2bcbb> Jon Jerde, experience architect: en.wikipedia.org/wiki/Jon_Jerde Find out more about the show and the research at Boundaryless at www.platformdesigntoolkit.com/podcastThanks for the ad-hoc music to Liosound / Walter Mobilio. Find his portfolio here: www.platformdesigntoolkit.com/musicRecorded on 29 September 2020.

Mit dieser Folge führen wir unsere Reihe von Podcasts zum Thema Prozesse fort. Mit dabei ist diesmal Dr. Kerstin Gernig (www.kerstingernig.de). Dr. Kerstin Gernig analysiert in ihrem Buch „Werde, was du kannst! Wie man ein ungewöhnlicher Unternehmer wird“ die Erfolgsstrategien von 21 Unternehmern aus verschiedenen Branchen von Plattformbetreibern über Digitalisierungsexperten bis zu Musterbrechern, die ihre Branche durch Mass Customization revolutioniert haben. In dieser Episode geht es um die Relevanz von klar strukturierten Prozessen, egal ob bei Marketing, Vertrieb oder Personalentwicklung und darüber, was tradierte Unternehmer von Startups lernen können. In dieser Episode sprechen wir über folgende Themen: – „Alle haben gesagt, das geht nicht. Bis einer kam, der das nicht wusste.“ – Prozesse etablieren bedeutet erfolgreich werden – Strukturen schaffen – Richtig Fragen stellen – Heterogene Teams – Die passende Struktur ergibt sich durch die Aufgaben – Wo wird was kommuniziert. Alles hat einen Kanal, jedes hat seinen Kanal – Wie kann ich mitbekommen, das sich meine Branche verändert? – Systemisches Konsensieren Dr. Kerstin Gernig arbeitet als Business Coach für Neuanfänge in der Lebensmitte. Mehr findet Ihr unter www.kerstingernig.de

Twikit is a mass customization startup that hopes to make many things parametric. With their software, companies can let consumers customize electronics, car parts or orthotics to their liking or... The post 3DPOD Episode 31: Martijn Joris, Twikit & Mass Customization appeared first on 3DPrint.com | The Voice of 3D Printing / Additive Manufacturing.

Have you looked at your “smart phone” and its “agility” – your ability to change what you see with a simple press on the screen, and compared it to your internal technology systems or those that you provide to your customers?This is a manufacturing concept called Mass Customization.We must realize in information technology solutions, that no matter how quickly we write software, it is handcrafting. We will never be able to meet individual requirements.

It was 1999 when a book titled “The experience economy” made its appearance in the bookstores around the world.Many listeners will surely remember how companies, back then, were still busy producing goods and delivering services at full speed and very few of them, with the exception of some in the entertainment and hospitality industry, would ever think of their interactions with their clients as EXPERIENCES.Yet, experiences they were, for experience is an inevitable dimension of human life.When asked if they were trying to predict the future, authors Pine and Gilmour always answered that they were anything but futurists and that their work was grounded in history and in the present.Fast forward two decades, CUSTOMER EXPERIENCE has become not just a common language, but a concept that pretty much every company in every industry says they are fully committed to.However, the reason many companies do not succeed, despite their effort, in staging memorable and transformative experiences for their customers is because they fail to use the framework explained in the book The Experience Economy, which, by the way,  was re-issued in 2019 with many updates, and which is based on universal principles that make it as current and as effective today as it's ever been.In my conversation with Co-author B. Joseph Pine II,I've learned:Experiences are NOT just nice and easy serviceExperiences are time well spentExperiences must be designed and stagedExperience must leave positive cluesDifference between Experiential Marketing and Marketing ExperiencesExperiences are at the highest level of the economic progressionA theme helps create a memorable experienceExperience designers should take inspiration from theatre

Innovation is only true innovation when it is put on the market and validated with customers. With our esteemed guest, Joe Pine, the author of (among many others) “The Experience Economy”, we investigate the innovation space for experience design. We dig into the value of long-term thinking and the importance of considering the employee experience next to staging the experiences for customers. We tap into a concept of regenerative management and into the importance of underpromising to create powerful word-of-mouth.Please note that this episode was recorded before the outbreak of the coronavirus   —  some of the comments refer to the situation before the pandemic. LINKSJoseph Pine II, James Gilmore, “The Experience Economy”James Gilmore, Joseph Pine II, “Authenticity”J. Robert Rossman, Mathew D.Duerden, “Designing Experiences”Roman Egger, Paul Bulencea, “Gamification in Tourism”Benjamin Hunnicutt, “The Age of Experiences”

Mit Mymuesli haben Hubertus Bessau und seine Mitgründer eine moderne Marke aufgebaut, die es geschickt versteht, Onlinefunktionen mit Offline-Angeboten zu kombinieren. In zahlreichen Supermärkten, eigenen Verkaufsläden oder über die Online- und Mobile-Kanäle können Kunden bei den Passauern eigene Müslimischungen bestellen oder aus einer Reihe von Premixes wählen. Wie es Mymuesli soweit gebracht hat und welche Herausforderungen dabei auf dem Weg bestanden, verrät Hubertus Bessau im Gespräch mit Joel Kaczmarek, der für seinen Unternehmer-Podcast „Deep Dive“ regelmäßig mit Top-Unternehmern und –Investoren der Digitalbranche spricht. Du erfährst... 1) …wie es eigentlich gelingt, ein so vielfältiges Produktportfolio zum Erfolg zu bringen 2) …Interessantes über die Prozesse und Entwicklungen hinter der Marke Mymuesli 3) …wie es eigentlich genau abläuft, wenn Menschen sich ihr Müsli von einer Mixmaschine zusammenstellen lassen

Think back to our economy before Covid-19. The idea of staging experiences to leave a memorable—and lucrative—impression was more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do brands stand out? Today we're joined by internationally acclaimed author, speaker, and management advisor Joseph Pine to discuss mass customization and it's relation to our experience-based economy. Joseph's recent novel, Mass Customization the New Frontier in Business Competition, dives head first into the Nations declining competitiveness and how brands can utilize mass customization to allow them the freedom to create a greater variety and individuality in their products and services at desirable prices.  Together we’ll discuss our experience-based economy, how brands can use mass customization to expand their customer base, and why companies that are implementing this method are outpacing their competitors.

Cimpress and Vistaprint are pioneers of mass customization. Michael Krigsman speaks with the Chief Financial Officer of Cimpress, Sean Quinn, to learn about mass customization from a CFO perspective.Read the full transcript and watch the video:https://www.cxotalk.com/episode/mass-customization-cfo-perspective

Cimpress and Vistaprint are pioneers of mass customization. Michael Krigsman speaks with the Chief Financial Officer of Cimpress, Sean Quinn, to learn about mass customization from a CFO perspective.Read the full transcript and watch the video:https://www.cxotalk.com/episode/mass-customization-cfo-perspective

jQuery(document).ready(function($) { $('#wp_mep_10').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. Shopify has become the go to ecommerce platform in the world with over one million users. Digital printers can greatly increase their online presence by using Shopify to be their base of operations for selling products not online in a Shopify Store, but also through other online channels like Facebook, Etsy, Amazon etc. Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News It is finally here. The Style Guide we talked to Jay Busselle is ready for primetime. Check it out over at www.2regularguys.com/ysg  Also he has a pretty sweet introductory offer going until February 15th. It is $100 off by just using the code launch The other special thing he is doing is the first 20 people who buy get a 30-minute one-on-one brand audit with Jay. These are already getting taken, we would suggest, just going and buying it NOW. We will wait… Kidding, but go check it out as soon as possible and we will plan on having Jay back on soon to talk more about it. DAD Joke: what can you serve but not eat? A volleyball!  Selling Digital Printing on Shopify Victor Awtry is a visionary entrepreneur and founder and CEO of iPersonalyze. As innovative and creative software developer, Victor seeks to bring the latest cutting edge personalization technologies, typically available to only larger companies, down to smaller companies and startups in the graphics, printing, and communication industries. Victor is regarded by his peers as a thought leader in the emerging Fourth Wave of Mass Customization, which Victor renames Mass Personalization since customization is about products and personalization is about people. Shopify has become the go to ecommerce platform in the world with over one million users. Digital printers can greatly increase their online presence by using Shopify to be their base of operations for selling products not online in a Shopify Store, but also through other online channels like Facebook, Etsy, Amazon etc. Aaron: Why do you think Shopify, in particular, has seen such a growth in people using their platform. How does this translate for other platforms, like Ecwid, Big Commerce etc? Terry: How has online selling changed the decorated products business in general, and for your business specifically? Aaron: Besides a storefront online what can Shopify do for me?  Aaron: What are the costs to get set up with this type of selling channel?  9 shopify lite..for smartlinks.  29 79 Terry: What are you having the most success with using Shopify and your program? Personalized or custom product makers   promotional products for B2B stores Skipping… Aaron: What are "buy buttons" and how can I use them?  smartlinks Aaron: Any predictions for the future of online selling?  Going more b2b...and omnichannel marketing Terry: How can people find you and learn more about your offering?  Ipersonalyze.com Facebook Live Video Other Events Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every Saturday Check out the Podcast version ...

Joe Pine is the co-author of The Experience Economy, and the author of several best-selling business books, such as Mass-Customization, Authenticity and Infinite Possibilities. Joe is also a TED-speaker and business advisor to Fortune 500 companies. In the episode, Joe shares his insights regarding The Experience Economy, the iconic book that is now being re-released for its 20-year anniversary. Enjoy the wisdom that Joe shares and use it to transform your business. The interview starts at around 7 minutes.www.strategichorizons.com (Joe's company)www.thefutureacademy.com/thebrandworkshop (the program mentioned in the episode)Brought to you by The Future Academy®www.thefutureacademy.com 

In this episode, Paul talks about how R3 printers will enable mass customization at prices that can compete with mass production.

In episode 123 of the Electric Runway podcast, we're talking about how technology is changing bespoke apparel. The word “bespoke” is derived from the British word “bespeak” which means to discuss in advance or to order or reserve something. You can see here why the word has had a long-standing relationship with tailoring and tailor-made clothing. At one time, garments were created based on consumer demand and to their measurements and specifications. While the industrial revolution may have moved us towards mass manufacturing, we may be returning to an era of highly customized clothing—only this time, technologies including software, 3D body scans, and artificial intelligence are making it easier and more efficient than ever to scale the bespoke experience. Our guest today is Marc Close, the co-founder and CEO of Bespokify. Bespokify is a fashion-tech company that creates customizable and bespoke-fitting apparel patterns instantly. Bespokify enables custom fashion to be made as efficiently and affordably as mass-production, and in the process, it eliminates returns because of poor fit, helps build inventory-less fashion brands, and opens the door to AI-driven design.Blog post for this episode:Listen on iTunes: https://podcasts.apple.com/ca/podcast/electric-runway-podcast/id1064514329?mt=2Listen on Spotify: https://open.spotify.com/show/15F6eMSFReREEp8fVgNA0LFollow us on Instagram: https://www.instagram.com/electric_runway/

In 2014, The parent company of Vistaprint and other Web-to-print brands changed its name to Cimpress N.V. The company invested hundreds of millions of dollars in the development of proprietary software and production technology, in order to evolve its operational capabilities into a shared mass customization platform (MCP). Cimpress set out on a mission to transform this technology investment by advancing its proprietary computer integrated manufacturing technologies. The end goal is was to enable the company to mass customize personalized and unique physical products in small quantities at an affordable price. Here in 2019, Cimpress N.V. (Nasdaq: CMPR) continues to invest and build customer-focused, entrepreneurial, mass-customization businesses for the long term. Mass customization is a competitive strategy which seeks to produce goods and services to meet individual customer needs with near mass production efficiency. Cimpress businesses include BuildASign, Drukwerkdeal, Exaprint, National Pen, Pixartprinting, Printi, Vistaprint and WIRmachenDRUCK. Eugene Hsu, VP of Platform Strategy at Cimpress joins me on my daily tech podcast to explain how autonomous technology teams can help businesses respond rapidly to change. We also explore how it can promote innovation, experimentation, and drive decision-making closer to customers. Yet, autonomy without some guardrails can result in a technology organization without a clear direction or purpose. To balance this, some alignment is necessary, but how much and what style? Hsu talks about how senior leaders can find the right balance of autonomy and alignment. In his role, Hsu explores the competitive landscape of mass customization and advises leaders on how platform strategies can be applied to their businesses. He has held various positions in innovation, software engineering, and computer science research, and has a Ph.D. in Electrical Engineering and Computer Science from MIT.

jQuery(document).ready(function($) { $('#wp_mep_100').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. This week we welcome back the founder and CEO of iPersonalyze, Vic Awtry. Vic helps the 2 Regular Guys explore so new unique ways to promote our business through the use of Smart Links and Shopify. Vic gives us some great marketing techniques and ideas for winning the digital age of selling online. Do you want to take advantage of timely events and world happenings with your decorating business, we have some information that is going to help you. Don't miss our second conversation with Vic. Hopefully one of many more to come. Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Teen Fashion Designer Headlines Breakfast at Printing United Ariel Swedroe, a 15-year-old fashion designer, will start the day on an inspirational note as the Women in Print Alliance Breakfast's keynote speaker on October 24 at 7:30 AM at PRINTING United (October 23 - 25, Dallas).SGIA Now Accepting Product of the Year Competition Entries - The Specialty Graphic Imaging Association (SGIA) is accepting entries for its annual Product of the Year competition through August 2. Exclusive to PRINTING United exhibitors, and judged by a panel of industry experts, the competition awards the leading products in the market across 87 printing categories. Selling with Shopify and Smartlinks Terry: Let's start the conversation with an explanation of the Four Waves of Mass Customization.Aaron: Vic, let's talk about the custom gift marketplace. What is your outlook on it?Terry: Tell us about e-commerce sites with and without shopping carts. Teach us about Smart LinksAaron: What are some of the most creative ways you are seeing people take advantage of some of this technology.Terry: What is your company iPersonalyze offering in this space that can help folks?Terry: Tell our listeners where to find you.Victor Awtry is a visionary entrepreneur and founder and CEO of iPersonalyze. As an innovative and creative software developer, Victor seeks to bring the latest cutting edge personalization technologies, typically available to only larger companies, down to smaller companies and startups in the graphics, printing, and communication industries. Victor is regarded by his peers as a thought leader in the emerging Fourth Wave of Mass Customization, which Victor renames Mass Personalization since customization is about products and personalization is about people. Facebook Live Video Other Events Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every SaturdayCheck out the Podcast version at SmallBusinessSaturdaysPodcast.comChicago with Atlas Screen Supply on June 22-23Phoenix at WorkHorse Products July 20-21 Trade Shows ISS Houston - June 6-8, 2019ASI Chicago - July 10-11, 2019NBM Meadowlands - July 25-26, 2019NBM Long Beach - August 15-17, 2019ISS Orlando - September 5-7, 2019NBM Columbus - September 12-14, 2019ISS Ft Worth - October 3-5, 2019NBM Denver - October 11-12, 2019PrintingUnited powered by SGIA - October 23-25, 2019

Peter Winick helps clients turn their personal knowledge and intellectual property into valuable online learning content. With no two businesses or learners alike, Winick emphasizes the importance of individual styles of communication and learning. With small to medium businesses, authors, speakers, and thought leaders among his favorite clients, Peter Winick tells Jon how to best develop and properly scale content to best meet a sound business strategy in today's online learning marketplace.     Want to learn more about Peter Winick? Check out his website: https://thoughtleadershipleverage.com/ Email Peter directly: Peter@ThoughtLeadershipLeverage.com Follow him on LinkedIn: https://www.linkedin.com/in/peterwinick/ Listen to his podcast, Thought Leadership Leverage, on his website here: https://thoughtleadershipleverage.com/podcasts/, or wherever podcasts live!   

From the Digital Box Set: This week, we'll explore how companies profit from personalized products, how they market those products, how consumers are drawn to companies that offer customization and how brands use customization to fight competitors. Including how Burger King stole market share from McDonald's by letting customers personalize their burgers. Their slogan: "Have it your way!" This is an archived episode that aired originally on February 28, 2014.

เศรษฐกิจสร้างสรรค์เป็นอนาคตของโลกใบนี้ครับ ในยุคที่หุ่นยนต์ถูกนำมาใช้ทดแทนแรงงานอุตสาหกรรม เราต้องเปลี่ยนแปลงความคิดเพื่อนำแรงงานมาสร้างเศรษฐกิจสร้างสรรค์ แล้วอุตสาหกรรมของไทยจะแข่งขันได้ด้วย Mass Customization ที่แตกต่างจากอุตสาหกรรมผลิตจำนวนมาก ผลิตภัณฑ์พื้นบ้าน เสื้อผ้าประจำชาตินำมาประยุกต์ออกแบบใหม่ด้วยความคิดสร้างสรรค์เพื่อขายได้ทั่วโลกเช่นของ DKNY ผมเคยมีแนวคิดจ้างนักการตลาดระดับโลกมาพัฒนา OTOP มาก่อน แต่การจะทำได้ต้องเปลี่ยนการศึกษา จากการเรียนแบบแท่งๆ แยกรายวิชา มาเป็นให้เด็กเรียนรู้อย่างไม่มีเส้นแบ่งเขต ซึ่งคนไทยทำได้ครับ

Joseph Pine II is the author of many books including "Mass Customization" (see Amazon store @ https://www.amazon.com/B.-Joseph-Pine/e/B001JP9UY2/.  In this interview he shares how he started with Mass Customization, what he considers the most interesting development in this area and much more Send Joe an email @ bjp2@StrategicHorizons.com  Strategic Horizon's website is @ https://strategichorizons.com/ Check www.mcpc2017.com for the recurring event he mentioned. Next one is in spring 2019 

Welcome to the very first episode of Extraordinary! In this episode I interview the legendary Joe Pine, author of books such as Mass-Customization, The Experience Economy, Authenticity, Infinite Possibility and Laws of Managing. Joe is also a TED-speaker and frequent writer in publications such as Harvard Business Review. In this episode, Joe shares many of his core ideas and theories on value creation, customization, experience and competition. Be ready to pull out your notebook, because this episode in filled with so many golden nuggets, so much insight and wisdom. The interview starts after my podcast intro at around 6 minutes. I am thankful for your feedback and engagement, and you can reach me at social media channels such as YouTube, LinkedIn, Instagram and Facebook. Or simply email me at tobias@wonderagency.com

In this episode, we discuss the differences between Standards and Mass Customization: where is there value in each and how/should we go towards Mass Customization?  Show Notes: What do we mean by Standards and Mass Customization/Individualization? How did Corbu and the Modernists define these conversations? First principles and early standards: how do we start off this conversation? How do we begin to implement a designed environment where mass customization exists? This is an especially tough question if that mass customization is run by AI or ML. We run a scenario about how this system might get up and running and then discuss its pros and cons. Why aren't we mass customizing our environment yet if we are already starting to do that with our entertainment, news, and transportation? Takeaways. Thanks for listening! Reading more at: empathicfutures.wordpress.com  

This week, with the holiday weekend interfering with our usual Sunday Night recording, we decided to keep this episode light and fun rather than on topic. We will resume next week with our Mass Customization vs Standardization topic.  Show Notes:  Robots - What would we want out of a robot in our home Classes - What classes would we take if we went back to school.  Chris's Latest Post on EmpathicFutures.wordpress.com - How writing could be very beneficial for design and how experts are biased and may miss things.  Fairy Tales - Our up coming entry to the Fair Tales competition Smart Home - What would we want in a smart home (spoiler: Christian wants to feed his Guinea Pig better) Hobbies - The value of them and how to connect them to productive work. 

Mit Mymuesli haben Hubertus Bessau und seine Mitgründer eine moderne Marke aufgebaut, die es geschickt versteht, Onlinefunktionen mit Offline-Angeboten zu kombinieren. In zahlreichen Supermärkten, eigenen Verkaufsläden oder über die Online- und Mobile-Kanäle können Kunden bei den Passauern eigene Müslimischungen bestellen oder aus einer Reihe von Premixes wählen. Wie es Mymuesli soweit gebracht hat und welche Herausforderungen dabei auf dem Weg bestanden, verrät Hubertus Bessau im Gespräch mit Joel Kaczmarek, der für seinen Unternehmer-Podcast „Deep Dive“ regelmäßig mit Top-Unternehmern und –Investoren der Digitalbranche spricht. Du erfährst... 1) …wie es eigentlich gelingt, ein so vielfältiges Produktportfolio zum Erfolg zu bringen 2) …Interessantes über die Prozesse und Entwicklungen hinter der Marke Mymuesli 3) …wie es eigentlich genau abläuft, wenn Menschen sich ihr Müsli von einer Mixmaschine zusammenstellen lassen

This time, Cathi Bond talks about Cover, an architectural startup that aims to give people customized, small houses - based on their preferences - at a lower cost than hiring an architect to design a home, but with more options than just buying a regular prefab (via PSFK) Meanwhile, Nora Young talks about Adidas' plan to partner with innovative 3D printing company, Carbon, to produce customized midsoles for sneakers (via Technology Review) 

At RAPID + TCT in Pittsburgh, Roger Kelesoglu, director of sales enablement at Stratasys, previews the company's new Continuous-Build 3D Demonstrator. (It's not yet clear when it will be commercially available.) It allows for continuous production of plastic parts--with a cloud-enabled software management control system that enables automation on the front end all the way through the manufacturing process. Last year, the company's big announcement at the show was about size: the Infinite-Build 3D Demonstrator. The Continuous-Build 3D Demonstrator eases tooling and setup costs and lead times, allowing for lower-volume production of parts. This makes mass customization possible. TheContinuous-Build 3D Demonstrator also enables automation on the hardware side. He also discusses the ways the firm's Robotic Composite 3D Printer breaks some boundaries.  

Imagine, for a moment, an alternative universe: One where Netflix got disrupted by some other streaming-content company that made its DVD rental business irrelevant. But that's just a counterfactual. What happened instead is that Netflix cannibalized (or rather, "hybridized") its own core business to make room for a more strategic one given where the tech was going. Given how rare it is for companies to successfully disrupt themselves like this, Reed Hastings, CEO and co-founder of Netflix, shares how they did it in this episode of the a16z Podcast (based on a conversation with Marc Andreessen that took place at our inaugural summit event). But please don't say "only the paranoid survive" -- Hastings believes business leaders need more sophisticated metaphors "to anticipate the paths, and all the judgment it takes, of deciding which competitive path to most explore". It also turns out that sourcing, managing, and supporting creative ideas and creators is not unlike the questions VCs ask themselves -- like figuring out just how much experience first-time entrepreneurs (or directors) need when creating something (like, say, "Stranger Things"). Finally, is there a "Netflix brand" or genre of content -- and if so, just how far can you stretch it so the same brand can produce something like "Orange Is the New Black" one day and then "Fuller House" the next day? Or are we entering an "era of mass customization" where we only see content suited to our interests -- dark and dystopian if that's your thing, sunny and funny if not? How is the industry ecosystem evolving; where do telcos, Silicon Valley, Hollywood fit in? All this and more in this episode.

Imagine, for a moment, an alternative universe: One where Netflix got disrupted by some other streaming-content company that made its DVD rental business irrelevant. But that's just a counterfactual. What happened instead is that Netflix cannibalized (or rather, "hybridized") its own core business to make room for a more strategic one given where the tech was going. Given how rare it is for companies to successfully disrupt themselves like this, Reed Hastings, CEO and co-founder of Netflix, shares how they did it in this episode of the a16z Podcast (based on a conversation with Marc Andreessen that took place at our inaugural summit event). But please don't say "only the paranoid survive" -- Hastings believes business leaders need more sophisticated metaphors "to anticipate the paths, and all the judgment it takes, of deciding which competitive path to most explore". It also turns out that sourcing, managing, and supporting creative ideas and creators is not unlike the questions VCs ask themselves -- like figuring out just how much experience first-time entrepreneurs (or directors) need when creating something (like, say, "Stranger Things"). Finally, is there a "Netflix brand" or genre of content -- and if so, just how far can you stretch it so the same brand can produce something like "Orange Is the New Black" one day and then "Fuller House" the next day? Or are we entering an "era of mass customization" where we only see content suited to our interests -- dark and dystopian if that's your thing, sunny and funny if not? How is the industry ecosystem evolving; where do telcos, Silicon Valley, Hollywood fit in? All this and more in this episode.

Joseph Pine is an internationally acclaimed author, speaker and management advisor. Joseph has spoken at the World Economic Forum in Davos, Switzerland, at Ted in California and today is a Lecturer in Columbia University’s Technology Management Programme. He is not an academic, however, having worked for IBM for 13 years, Joseph specializes in helping people see the world of business differently through his many ground breaking books beginning with the award winning, Mass Customization: The New Frontier In Business Competition, including Authenticity: What Consumers Really Want and most recently, Infinite Possibility: Creating Customer Value on the Digital Frontier. He is most popularly well known for his bestselling book, The Experience Economy: Work Is Theater & Every Business a Stage which was recently name one of the 100 best business books of all time by 800-CEO-Read.   Questions What is your Zodiac Sign? Tell us a little bit about yourself and your journey In terms of the book which says Authenticity: What Consumers Really Want, can you expound on that a little? If we are in the experience economy and we are on a stage, how do we find out what is our true character or is our character based on the persons we interact with? What are some important considerations for an entrepreneur or an online business owner you to be successful? In a government institution where they move slow, the employees seems like they don’t want to be at work, how can that be translated into a way that as a government, your citizens of the country are running to pay their taxes because the service experience is amazing and is there an economy that exist like that? What is the one online resource, website, tool or app that you absolutely cannot live without in your business? How do you stay motivated every day? What are some of the books that have had the biggest impact on you? If you were sitting across the table from another business owner and they said to you that they feel they have great products and services but they lack the constantly motivated human capital, what’s the one piece of advice would you give them to have a successful business, specifically as it relates to constantly motivated human capital? What is one thing in your life right now that you are really excited about – something that you are working on to develop yourself or people? Where can our listeners find your information online? What is one quote or saying that you live by or that inspires you in times of adversity?   Highlights Joseph that his Zodiac Sign is a Libra if he remembers right on the cusp of Scorpio.   Yanique stated that one interesting fact about a Libran is that they are very free spirited and asked Joe if that’s a true characteristic of his personality and Joe disagreed and shared he believes he’s free spirited in being creative and innovative. Joseph stated being free spirited is not a true characteristic of his personality, he is however sort of buttoned up and introvert and a free spirit is very much of extroverts, so he would not say that describes him. If you think of characteristics of a free spirit is being creative and being able to think of new things and do things differently and that part he would ascribe to. He feels like his purpose in life is to figure out what’s going on in the world of business and then to develop frame works that first describe what’s going on and then prescribe what companies can do about it. Joseph shared that his birthday is October 22. Joseph stated that he was very much into computers very early in Elementary School and so he got an Applied Mathematics Degree; he joined IBM and worked there for 13 years. He started off in a very technical job and moved up into management and into a special project he did for a computer system called the AS/400, was to help run a group that helped customers bring customers in the business development process of the system and he discovered at that time that every customer was unique that they want to use the system in different ways and put together different hardware, different data, different software, just unique. He moved into strategic planning and that sent him on a discovery of how they would resolve that issue, how they could design systems for the uniqueness that he saw and that led him to the book “Future Perfect” by Stanley Davies it came out in 1987. In it he had a chapter on Mass Customization and when he read that chapter, it was like the heavens opened up and the angels sang, it explained everything that he saw going on and when IBM sent him to MIT for a year to get his Master’s Degree in Management of Technology, he decided that he was going to study that topic the whole, he was going do his thesis on mass customization and then he was going to turn his thesis into a book and that’s what he did. The book came out in 1993 and really defines that fact that we can give every customer exactly what they want but do it at a price they are willing to pay, so you have coequal imperatives of both mass and customization, the individual customized plus low cost efficient operations. He worked on that and he left IBM in late 1993 to see if he could do it on his own, 23 years later his wife is still not sure if it’s going to work out but so far so good. Early on he discovered that if you customize it good, you automatically turn it into a service and if you customize a service, you automatically turn it into an experience and if you design a service that is so appropriate for a particular person exactly the service that they need at this moment in time then you can’t help but make them go “wow” and turn it into a memorable event and that is an experience. That lead him to discover the experience of the economy, where they would have an economy based off of experiences where goods and services would no longer be enough and companies would need to do is to stages experiences for their customers, and so he took on Jim Gilemore as a partner in 1996, they started to develop ideas together and that resulted in their book The Experience Economy: Work Is Theater & Every Business a Stage in 1999 and that really laid it out and that set the stage for the entire movement towards customer experience and operation towards user experience and towards experience marketing and marketing all of that is fundamentally based on the fact that they are shifting into an economy where experiences have today become a predominant economic offering. When they first wrote the book in 1999, they talked about the nascent experience economy, the coming experience economy, they came out with an updated edition a few years ago and they changed all that language saying “no it’s here, it’s now, we are in worldwide, we are in an experienced economy” that’s what consumers are looking for. Since that time, they also discovered that in a world of paid for experiences people often question what is real and what is not and increasingly they don’t want the fake from the phony, they want the real from the genuine, and so they came out with the book in 2007 called Authenticity: What Consumers Really Want, the new consumer sensibility describing how companies can get customers to perceive their offerings and by extension their places in their company as authentic. In 2011, he also came out with a book called Infinite Possibility: Creating Customer Value on the Digital Frontier, so that goes originally to his technology background, looking at how digital technology is being used in experiences and recognizing that what it is about is fusing the real and the virtual and that’s what that book’s about. Joseph also mentioned that his partner Jim Gilemore has come out with a new book called “Look” about the observational skill, it’s a great book on how you can bring different kinds of observational skills into your personal practice and into your company.   Yanique commented that she recently read a study done by New Voice Era that said “up to $62 Billion a year is being lost by companies collectively on a global scale because of poor service.” She stated that assuming that the service is based on the experience they have had, so it’s no longer the price or sometimes the quality of the product, they will work with you if you are willing to make certain amends but how they manage that whole experience with the customer really depends on whether or not they stay with you. Joseph agreed and stated that it is important to recognize that each of the offerings he’s talking about is distinct economic offerings. You grow an economy based off commodities, the things you pull out of the ground or raise in the ground, animal, mineral, vegetable and then we shifted in the industrial revolution hundreds of years ago into an industrial economy where goods, physical things became the predominant economic offering and in the latter part of the 21st century, we shifted into a service economy and that’s where quality became job one, that’s where services became important and the research that Yanique points to is about services which are the intangible activities that you perform on behalf of an individual and that’s why mass customizing a good turns it into a service because you’re doing it for an individual not inventorying it, doing it on demand. Now what we are shifting into is an experience based off experiences. Experiences are in fact a distinct economic offering as distinct from services and services from goods, they use goods as a prop and services as the stage to engage each and every person and by creating a memory which is the hallmark of the experience. It’s important to differentiate that, you don’t want to talk about the service experience and they are distinct things. You can have a service; you can surround that with an experience and the term you are using “Customer Experience” it’s important to understand what that should mean. Most people use the term they mean “let’s make it things nice and easy and convenient” and all of those are good characteristics but they are service characteristics, you’ve got to go beyond nice and easy and convenient if you want to create a true distinctive experience.   Yanique stated that in terms of the book Authenticity: What Consumers Really Want, she stated that she does a lot of customer service training and the why how the mind processes things and that’s based off what she hears from the participant. When you say to them, you have to pretend like you are on stage that contradicts the whole authenticity approach. They should come to work and pretend but at the same time you want them authentic, be true to who they are and be true to the quality and culture the company stands for.   Joseph stated that it’s a very common misconception of acting is that it is fake, that it is pretend, that’s not what real acting is about. You can have people that pretend when they are acting. The book they talk about the real fake makers and basically defines that people can perceive your offering as real – real or fake – fake but also as real – fake or fake – real and acting can be any one of those four as well, so a lot of people that are fake acting which really is pretending. His favorite example is Pike Place Fish Market in Seattle, Fish Market You Tube Video he was just there leading an Experience Expedition with clients 2 months ago. Pike Place Fish Market is a fish market, it is moralizing the fish video, and the most best selling business video of all time and what they do is getting fish out of the sea and putting it on ice in an open market so they are commodity traders but how they sell that fish is with wonderful theatre, they have these different routines to engage guests, often 20 to 40 people around the fish market waiting for someone to buy because that’s when they have their signature moment, when you order a fish, they shout of the order like “7 flying to Minnesota” and all the others shout back “7 flying to Minnesota” and then they throw that salmon across the counter, 15 to 20 feet where somebody catches it and wraps it up for you and people love seeing that happen. These people understand that they are on stage, they understand that they are acting but they are very real, they go home smelling like fish, so the fish video goes through 4 different principles, they are all acting techniques. They talk about play, the notion that you are on stage, you are there to have fun and give a great experience for the audience. They talk about “be there” which is a standard acting technique that you need to be there in the moment, you need to forget about everything else and focus on the task at hand and that’s what actors have to do. The other is chose your attitude, acting is fundamentally about making choices, about choosing what parts of yourself to reveal to those in front of you, we all know we act differently in front of our boss than we do our subordinates, we know we act differently in front of our friends than we do strangers, in front of our parents then we do our children, it’s not that we are being fake or phony, it’s just choosing what part of ourselves to reveal and that’s what real-real acting is. Joseph Pine stated that in general and this relates to authenticity which is you have to true to yourself is one of the 2 key standards of authenticity that create that real -fake matrix and the other is you have to be who you say you are. The character must come from within; the character that you are and that you bring that to life. Another great example of acting is the diner in Chicago called Ed Debevic’s, it’s very famous and it’s shut down for the moment. It’s a normal corner diner, it’s not a high end place, he and his partner Jim Gilemore went there once for lunch and the guy at the front who met them had a nametag that says “Smiley”. So smiley was his character, not sure if it was his real nick name or a character he subsumed but that was a guy that can be smiley and he was smiley. He met them with a big smile and he asked how many people was in their party and he picked out menus and he proceeded to walk them through the restaurant and every once in awhile he would stop and one time he stopped at a table and asked them how they were doing and they would cooled their heels behind him he interact with another customer, at one point he started to talk around the table, up the chairs, up the tables, back down the other side and they kept following him until he finally delivered them to their table right at the front of the restaurant. It’s a wonderful, engaging theatre and it is that character that he created call Smiley. Speaking of phone interactions, one of the companies that is famous for great customer service that he thinks rises to the level of an experience in Zappos in Las Vegas, where they sell shoes on line and they are famous for their call centres where people would call in. Joseph met their Chief Culture Officer, Jon Wolske and he came up from being a phone representative himself, contact centre employee and he said that what he would do as he played in a rock band when he was younger, he would take on that rock band persona, he had things around his cubicle that talks about being a rock star, whenever he gets a call, he would look at that image that says “you are a rock star” and that would be the character that he played but that was a character that was a part of himself, he wasn’t trying to be something that he’s not. Yanique stated that she is a big fan of the movie “the Fast and the Furious” and Vin Diesel has a very jovial personality and she has been watching him offline in some of his snaps he puts up on Snapchat as well as Instagram and even on Facebook and he seems like a very relaxed, easy going and jovial person but he doesn’t play those characters in “the Fast and the Furious” he’s serious and person in the family who doesn’t smile too much. She said that is very interesting that if you get a role that epitomize your true character, it makes it that much easier and more believable for people to connect with you.   Joseph shared that for online entrepreneurs, the key thing to understand is what business are you really in. So understand if you want to be in the goods/ services business or truly in the experience business and then you need to think about how do you create that experience. The number 1 thing is time, like Zappos said. Most companies with their contact centres, they measure how little time customers spend with their representatives. They want them off the phone very quickly, they think it’s costing them money, at Zappos, they don’t measure that. In fact, everyday they celebrate which customer representative got to spend the most time with a an actual, living, breathing customer and it’s usually in the hours and that doesn’t bother them a bit, they don’t think about the dollar signs clicking off about cost, they recognize that they are doing the right job for the customer and that customer is going to be one of their raving fans, they are going to tell other people about it, they are going to come back again because they gave that great experience over the phone and so that can be done online, that can be done in a small business, it’s again recognizing what is your stage, what is the theatre that you are going to put on there. Joseph Pine II shared that an economy like that exists few and far between because being a government employees have so many differences than normal employees, you don’t have the profit motive that causes you to want to do a good job, you don’t have the fear of losing a job or the business if you’re not doing it well, the people you are interacting with aren’t “customers” cause they are not paying you, the government is and so all those things make it incrediblly hard for government employees to really do a great job. Every once in awhile you get what’s call a natural, you get someone who is just naturally vivacious or outgoing or having a service attitude that does want to do a great job and will turn into a great experience interacting with them but for a government entity to do that, that’s very few and far between. Joseph stated that the one that always come to mind is that he and his partner Jim gives out is “An Experience Stager of the Year Award” every year at their annual Think About event. It was be their 19th year September 21st and 22nd in New Orleans. One time they gave the award to a government entity and that was the Cerritos Public Library in Cerritos, California outside of Los Angeles. The Head Librarian Wayne Pearson, he got tired of people telling him that the internet was going to commoditize his business, people were saying “why are going to libraries in the future when you get over the internet every book that’s ever been published, every paper that has ever been written, every thought that has ever been thunk.” He wanted to create this reason for existence for libraries, so he created what he calls “World’s First Experience Library” Cerritos Public Library - Best Library Experience Video and architecturally it ‘s very distinct, it’s the first use of titanium in any architectural structure in the United States of America when it was built in 2002 and they have a basic theme, every great experience needs to have a theme it doesn’t have to be in your face like the Cerritos Public Library, doesn’t have to be fantasy like Disney, it’s simple “The Organizing Principle for the Experience” and the theme for the Cerritos Public Library is “Journey Through Time” that a visit to the library ought to be a journey through time, so they have different areas in the library that are themed after different points in time, a classic period, a modern period, an ordeca period and they have rituals based off of that like when it’s time to close the library, everybody starts to put away their books and gather up their stuff and they go down to the main lobby where this huge screen and every night at closing time they play the scene from the movie, The Sound of Music where the kids are singing, they all sing along and by time the last kid sings good bye, the library is closed and they go again another day. The town has over 3,500 of them are in the library every day. This is a government entity that understands that it’s in the experience business and that comes directly from Wayne Pearson and it’s continued on to this day. Joseph shared that the one online tool that he couldn’t live without would be Google because he is constantly doing research, he is constantly trying to figure out what’s going on in the world, looking for new examples, seeing what people are doing and that always gives him new ideas which eventually lead to new frame works. Often his Google goes into Wikipedia to be able to research something in deep but he also has Google alert so anybody that’s in the praising experience economy or mass customization or authenticity business context and also chief experience officer, he’s a big promoter of the fact that companies should hire chief experience officers to lead their offerings and turn them into a true distinctive experiences. He is also on Twitter and he learns a ton just seeing what’s going on, a lot of example through that and connecting with people, he has gotten a lot of business through that. Joseph shared that the biggest thing is to see the effect that they are having in the world. Sometimes it’s very direct in consulting with an organization, he helping them to create an experience plan for example. You can go and visit them when it’s fully implemented and you see the difference that you make and other cases when he’s giving a speech somewhere and you see the light bulbs go on in people’s head and they come up to you after and say “wow this really makes sense” and they talk about how they are going to make a difference in the world. One of the things they have is an Experience Economy Expert Certification Course, 4 and half day of emerging in the experience, publicly every year in August in the United States of America, privately in house around the world and they have over 200 certified experts and they see the difference they are making and sometimes they are the owner of the business so you see what they are doing differently, sometimes they are internal consultants helping the business and sometimes they are consultants to other clients and you see what a difference they are making there. On Twitter, he has people talking about what a difference his book makes, he may not be having any interaction but his books are out there, the ideas are out there and people are taking them on, he doesn’t hear of everyone that does but people are bracing the ideas and making a difference in their business which allows them to hire more people, which creates more jobs, which moves the economy on. So the fact that he knows that he is making a difference in the world is highly motivating. Joseph shared some of the books and first one is “Future Perfect” by Stanley Davis it was written in 1987 and one chapter that inspire mass customization his book Infinite Possibility: Creating Customer Values on the Digital Frontier was actually inspired by another chapter in Future Perfect. Another great book that had a tremendous effect on him is “The One to One Future” by Don Peppers and Martha Rogers and that book came out in 1993 and he read it and said “wow, this is talking about in marketing, what I was talking about in operations” if you could mass customize then you could also have a one to one dialogue with individual customers, what could you create. When he was done reading the book, he discovered that Don lived 2 towns over from him in Connecticut at the time. He then called him up, got together and they figured out what that would do is create a learning relationship with customers that would grow and deepen overtime and allows you to lock them in because you always knew more about them than anybody else and you see that come into fruition today with all the companies using AI today to predict what people want. Another great book is “Computers as Theatre” by Brenda Laurel and it really make the case that you need to think about computers not as a tool but as a medium for a stage. He learned a lot about theatre and dramatic structure from reading her book, it’s a great book and he had his class at Columbia University read a portion of it. Joseph shared that understanding that work is theatre and so what you need to do is to come up with that play/drama that you want to create, that’s what your strategy is about, what is your drama that you want to create in the world. And then you need to direct your workers to action, give them roles to play and help them characterize those roles and give them the where it all to be able to perform them, actors rehearse, give them backstage time and then you need to create an employee experience that is as good as the experience you create for customers, so they have the where it all to perform your drama on your business stage. Joseph shared that he doesn’t have people; their business they call “2 Gurus and a Marketer” Jim Gilmore and their partner Doug Parker. They had a partner meeting and came up with some things that they are excited about. One of them is that they are working with some companies to create some videos, to be able to take their ideas and bring them out there further than they can reach with their speeches and consulting and their books. They are working with a company that brings custom learning to individual people in businesses wherever they are and so they are going to work with them to create new modules that they can then help people in their jobs, frontline personnel create that great, wow experience for their customers, so over the next 6 months they are going to do that, increasing the reach to make more of a difference, helping many more people embrace The Experience Economy. Joseph stated that listeners can find him on: www.strategichorizons.comJoseph Pine Twitter Joseph stated that there is a famous quote by Margaret Mead “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”   Links “Mass Customization: The New Frontier in Business Competition” by B. Joseph Pine “Authenticity: What Consumers Really Want” by B. Joseph Pine and James H. Gilmore “Infinite Possibilities: Creating Customer Value on the Digital Frontier” by B. Joseph Pine, Kim C. Korn and James H. Gilmore “The Experience Economy: Work Is Theater & Every Business a Stage” by B. Joseph Pine and James H. Gilmore “Future Perfect” by Stanley M. Davis “The One to One Future” by Don Peppers and Martha Rogers “Computers as Theatre” by Brenda Laurel  

From the shoes on your feet to your daily dose of caffeine, many consumer and retail companies are giving people the opportunity to add a flair of customization to the products they buy, generating growth and brand loyalty in the process.

Taking a look at Swirly Celebrations and how they used mass customization 3D printing to fill a market gap. This company has used 3D printing to make different ethnic and culturally dressed cake toppers for weddings, birthdays, and all sorts of celebrations. The idea of a mass customizable world with 3D printing is possible. To send us a message, go to 3dstartpoint.com or shoot us a message at info@3dstartpoint.com or on our facebook or twitter! Its absolutely free, so ask away and and don't forget to subscribe so you can hear more on our regularly scheduled Thursday podcast episodes! Love the show? Subscribe, rate, review, and share! Here’s How » Join the WTFFF?! 3D Printing movement today: 3DStartpoint.com 3D Startpoint Facebook 3D Startpoint LinkedIn Hazz Design Twitter 3D Startpoint YouTube

Danielle Tate founder and CEO of MissNowMrs.com, an online name change service that has helped over 250,000 women change to their married names.  As an industry innovator she disrupted the concept of standing in long office lines to change your name and continues to pioneer the name change niche with sites like MarriedNameGame.com and placing gift cards in big box retailers across the U.S Vanessa Shaw business growth and success mentor for entrepreneurs and leaders who have a passion for making a difference in the world. Using her proven business development strategies and fundamentals refined through working with hundreds of clients Rory Vaden Self-Discipline Strategist . He speaks to audiences around the world about how they can leverage self-discipline to achieve their goals in life. His book "Take the Stairs"  #1 Wall St Journal, #1 USA Today, and #2 New York Times bestseller. He is the Cofounder of Southwestern Consulting, a multimillion dollar global consulting practice to grow their business and provide a better customer experience Joe Pine internationally acclaimed author, speaker, and management advisor. He's the co-founder of the “thinking studio” Strategic Horizons LLP. He specializes in helping people see the world of business differently through speaking, workshops, executive education, and through his many ground-breaking books, beginning with the award-winning Mass Customization, continuing with the best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage, and including Authenticity: What Consumers Really Want and most recently Infinite Possibility: Creating Customer Value on the Digital Frontier  

Ralf und Claudia stürzen sich in den Rückblick des zweiten Tages. Ganz unzufällig berichtet Kathrin Passig über Mass Customization und ihren T-Shirt-Shop Zufallsshirt. Wibke Ladwig streitet sich dann doch nicht mit uns über die Abschaffung des Buches. "Frauen digital" bringt Kixka Nebraska mit ins Studio und Außenreporter Sven Sedivy spricht unter anderem mit der Agentur 10hoch16 über das Design der re:publica. "Geht nächstes Mal zum Google-Quiz!" fordern wir mit Jöran Muuß-Merholz, während Stefan Domke und David Ohrndorf zusammen mit dem WDR kulturelle Schätze heben. Wo es mit abgelehnten Vorträgen hingehen kann, skizziert Anja C. Wagner. Und mit nachlesenden O-Tönen rundet Cornelis Kater wieder den Tag ab.

Nora on Indochino Cathi on Oyster Ring and return of RFID-enabled wearables