Podcasts about late night internet marketing

Send us a Text Message.Ever felt overwhelmed trying to maintain a journaling habit amidst the chaos of daily life? I did too—until I discovered a method that transformed my approach entirely. In this week's Late Night Internet Marketing podcast, I sit down with my friend Cliff Ravenscraft to unravel my journey of integrating AI into my journaling routine. We discuss how the traditional methods just never stuck for me and how AI, specifically ChatGPT-4, has become my personal journaling assistant during my daily commutes. This innovative use of AI has turned previously unproductive car time into a valuable opportunity for reflection and goal-setting.Your commute could be the key to unlocking a more organized and insightful life! Join us as we unravel the benefits of AI-powered journaling, from verbal recounting of daily events to generating comprehensive entries for Apple Notes. We explore the broader implications of AI in enhancing productivity and how those who effectively harness its power can gain a competitive edge in their personal and professional lives. Don't miss this episode if you're looking to revolutionize your journaling practice and reap the benefits of advanced AI technology.

Ever feel like your website's stuck in a virtual time warp? I'm Mark Mason, and in this juicy episode, we're serving up a feast of SEO optimization secrets that'll transform your online presence from outdated to outstanding. You'll join me on a thrilling ride through the labyrinth of Late Night Internet Marketing, where I spill the beans on rejuvenating a site that's been collecting cobwebs. And for those hungry for success, get the scoop on my exclusive offer of complimentary high-end coaching sessions to supercharge your digital strategy.Imagine giving your website a shot of adrenaline that rockets it up the search engine ranks—well, that's what you're in for with today's insights. From the nitty-gritty of fixing broken links and finessing your keyword game to the sweepingly strategic like ensuring your NAP data sings in harmony across the web, we're not skipping a beat. And because we love getting technical, we'll even peek under the hood at canonical tags and robotstxt files to keep those search engine bots happy. So, buckle up and get ready for a tune-up that'll make your site's traffic meter hit the red zone.

Creating epic blog posts, videos, and podcasts is hard work. But getting eyeballs on that content is even harder. Cody Schneider, founder of AI content repurposing platform Swell, shares his distribution-over-product philosophy.Learn Cody's set-it-and-forget-it system to effortlessly turn a single podcast episode into a cascade of social snippets, tweets, and more. Hear how one client leveraged AI-generated newsletters to snag leads and recognition. Find out the critical moment Cody missed to double down on an online ad arbitrage.If you pour your soul into content only to see tumbleweeds roll by, don't miss this episode. Let Cody inspire you to take distribution as seriously as ideation. Applying his podcasting workflows will amplify your message and save you from unseen entrepreneurial pitfalls.Late Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifySearch the whole Internet's podcasts Listen Notes, The Best Podcast Search EngineTest before you invest - with PickFu Run a poll and get in-depth feedback from real people in minutes. Coupon: THEUNNOTICEED#1 Release Distribution Service Tell the World about Your Company with e-releases. $130 Off Newsmaker distribution.Buyers Into Loyal Fans With Incentives Give away free marketing incentives including free hotel nights. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Join the conversation with Anita Mar, the remarkable CEO of Trademark Angel, as she shares her captivating journey from Israel to the helm of a leading trademark service company. With 25 years of rich experience, Anita offers a treasure trove of knowledge on the essentials of trademarks for e-commerce sellers, the power of brand identity, and the nuances of navigating Amazon's Brand Registry. Her insights are an invaluable compass for any entrepreneur steering their brand through the bustling marketplace of online retail.Unlock the secrets to choosing a standout trademark name, understanding the importance of category selection, and avoiding the pitfalls of legal disputes with similar brands. Our chat with Anita illuminates the complexities of the trademark registration process and offers strategic advice on how to expedite your brand registry. The challenges of opposition periods and the benefits of filing for a trademark in various regions are demystified, equipping listeners with the savvy needed to protect their brand on a global scale.Anita's expertise isn't all we unpack; we also explore the unique value Trademark Angel brings to the table. The company's commitment to client success, comprehensive services, and conservative approach ensures a high chance of registrability for your trademark. By the end of our session, you'll know exactly how to reach out to Trademark Angel to secure the trademark your brand deserves and be armed with entrepreneurial wisdom that goes beyond the trademark talk.How can the guests contact?  website, email, social?https://trademarkangel.com/https://www.linkedin.com/in/anitamar/GETIDA Amazon Owes You Money!   Get $400 in FREE reimbursements done for you, follow the link below.Helium10   50% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStockedStart Your 30-Day Free TrialYour 1st Month Is Free For Any Plan You Choose!If You receive value from this content please SUPPORT The PodcastPaypal → CLICK HERE▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Feeling buried under notifications across all your social accounts? Wish you could easily manage posting while tracking ROI? Emeric Ernoult, CEO of social media management platform Agorapulse, shares how he solved this digital chaos.Learn how Emeric bootstrapped from nothing to $24M revenue and 31,000 clients. Hear why targeting micro-influencers and SEO ultimately drove early traction for Agorapulse. Find out how their unique social media attribution links purchases to platforms and individual posts.Emeric also explains common social media mistakes, like simply repurposing content without fueling engagement. Get his advice on when NOT to prioritize social, plus tips for transitioning inbound marketing to outbound as you scale.If uncoordinated social media makes you want to log off for good, don't miss this episode. Emeric's story will inspire you to strategically streamline your online presence.Late Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifyLoom: Loom on. Meetings off. Record quick videos to update your team and cut down meetings by 29%.Viddyoze: Create client-grabbing videos Client-grabbing videos in just 3 clicks with the world's most powerful video animation platformTurn your ideas into unique products Create custom products with your own design!Turn your content into shareable videos Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Considering a franchise but unsure where to start? Get insights on finding the right match for lower risk rapid revenue.Franchise expert Giuseppe Grammatico explains what to look for when selecting a systemised “business in a box” aligned to your skills and lifestyle goals. Understand the realities behind the “quick and risk-free” perception.Learn how much liquid capital is required to cover initial investments plus personal living costs. Discover strategies for creating multiple income streams through brand stacking complementary offerings.Hear Giuseppe's transition from miserable corporate commuter to profitable franchise owner allowing him to prioritise family time. Gain tactics on using your authentic voice and niche knowledge to cut through marketing noise.Take away a blueprint on building your franchise freedom. Get clarity on whether purchasing a proven business model can help you achieve your definition of success faster.Late Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifyGenerate unique marketing texts with AI. AI copywriting tool to generate unique copy, predict performance and increase conversions.Descript is what I use to edit the show. All-in-one audio & video editing, as easy as a doc.Prowly - the media relations platform Prowly has everything you need to get your PR work done.Get Otter with 1-month FREE Pro Lite Generate rich notes for meetings, interviews, lectures, and other important voice conversations.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Unlock the door to e-commerce mastery with our inspiring guest, Kieron James, as he traces his exceptional journey from web design to his innovative role in the domain name registration arena. With a keen eye for strategy and a heart for entrepreneurship, Ian's story isn't merely a personal saga; it's a blueprint for aspiring business moguls seeking to chart their own paths in the dynamic world of digital commerce. His candid discussion on the importance of automation, the art of SEO, and the value of exceptional customer experience serves as a beacon for those eager to learn the ropes of online business success.Prepare to have your perspective on payments transformed as Kieron James, CEO of Wonderful, leads us through the promising landscape of open banking. This episode peels back the layers on how this technology is reinventing financial transactions for businesses and charities, offering a glimpse into a world where high card processing fees become a relic of the past. Ian's journey through the challenges of establishing a fundraising platform to pioneering a payment processing solution reveals the untapped potential of open banking to significantly impact the way we handle money.Lastly, we examine the tangible benefits of open banking for small enterprises and nonprofits, with Ian bringing into focus how instantaneous transactions can breathe life into the daily operations of these organizations. He shares how his payment processor, Wonderful, is carving out novel pathways in the UK's commercial sector, buoyed by the success with charities. We wrap up by spotlighting the human side of entrepreneurship, from Ian's favorite reads to his views on corporate dynamics versus startup agility, and the crucial traits that define a triumphant entrepreneur. Join us for this compelling episode that promises not just insights but a roadmap to thriving in the e-commerce and fintech arenas.How can the guests contact?  website, email, social?Website: https://wonderful.co.uk/Instagram: https://www.instagram.com/kieronjamesLinkedin: https://www.linkedin.com/in/kieronjames/PODMATCHhttps://www.joinpodmatch.com/firingthemanGETIDA Amazon Owes You Money!   Get $400 in FREE reimbursements done for you, follow the link below.https://new.getida.com/signup?promo=FTM400Helium1050% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM10”SoStockedYour 1st Month Is Free For Any Plan You Choose!https://www.sostocked.com/?via=firingthemanIf You receive value from this content please SUPPORT The PodcastPaypalhttps://www.paypal.com/paypalme/firingtheman▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Chasing fame but lacking results? Learn why getting noticed should be the byproduct, not the goal.Josh Thomas, Founder of Factor One, explains how he turned awkward podcast interviews into a million dollars in contracts. Discover how to build reciprocal relationships that convert contacts into clients.Get Josh's 7 revenue growth templates covering process improvements to innovative offers. Understand why you should pay for speed instead of wasting time and money trying to DIY.Hear a verifiable example of how Josh's choice to save money cost him $100k and 12 months compared to $10k and 1-month using experts.Take away an acronym covering the precise methods for injecting cash into your business fast. Get a simple mindset shift that prioritises taking action over motion and prevents busy work.Tune in to reframe your pursuit of fame into a results-driven approach that earns attention through customer outcomes.Late Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifyZoho One - All-in-one suite for business Run your business with an all-in-one operating system for businesses and increase efficiencyLinkedIn Engagement using AI Engage AI use AI to write insightful and relevant comments on LinkedIn™ Email Signatures Full of Brand Promise Create Branded Email Signatures for All Employees in Few Minutes. Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Happy New Year! I'm back and older than ever (it was my bday yesterday).We're going to launch right into the new year and how to grow your business or website with SEO by focusing on SEO's key trends for 2024 and what that means for your SEO strategy, how you can improve your SEO and organic traffic with the latest trends! Late Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifyCompletely Optimise Your Website With The Beginner's SEO Course Sign Up Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great downloadables like the beginner's small business starter guide!And if you're not already, follow me over on Instagram and tiktok for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccessTikTok - @theplansuccess

2024: A Year of Powerful Thoughts for Your Online Business JourneyIn this episode, host Mark Mason shares his plans for the year 2024 and offers powerful thoughts to help listeners with their online business journey. The episode emphasizes the importance of taking massive action, overcoming fear and procrastination, and embracing change. Mark draws inspiration from famous entrepreneurs and provides insights on content marketing and the role of artificial intelligence. He also introduces the concept of basing your online business on your eager expertise and highlights the significance of measuring leading indicators for success. The episode concludes with an invitation to subscribe to the podcast for future episodes and a mention of a recommended social media content tool.

Just in time for the end of year break, I've done an update of my most popular episode ever - Easy SEO wins for beginners and experts alike. Find out what you should be doing today for organic traffic growth to your business in 2024!Late Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifyCompletely Optimise Your Website With The Beginner's SEO Course Sign Up Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great downloadables like the beginner's small business starter guide!And if you're not already, follow me over on Instagram and tiktok for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccessTikTok - @theplansuccess

In Episode 248 of Late Night Internet Marketing, Mark Mason continues from where he left off in Episode 247 discussing the importance of email marketing for online businesses. In this podcast, he shares practical and effective strategies every online entrepreneur should adopt to get the most out of email marketing. **Key points and action items:**- Understanding why email marketing is crucial for your online business.- The importance of getting into someone's inbox and getting emails to be opened by subscribers. - Crafting great copy in emails that creates curiosity and encourages action. - Offering immense value to subscribers through email content. - Practicing consistent testing and improvement of email subject lines and content. - Ensuring mobile optimization for emails. - Upselling or preselling within emails. **Links Mentioned:**- latenightim.com/247 [Listen to Episode 247 here]- Facebook group **Additional Notes:**Following confirming the effectiveness of email marketing in online businesses, Mark extends a challenge to his listeners. He urges listeners to identify three actionable steps they can take within the next ten days to improve their email marketing game and share these in the Facebook group. He also encourages listeners to implement a manageable and effective email marketing strategy that resonates with their business and audience. The episode closes with a bonus segment where Mark shares personal updates and upcoming plans, such as his son's interest in Amazon FBA and the future of the Texas Rangers, his favorite baseball team.

Today's SEO for beginners is a little different...I'm joined by expert copywriter and conversion pro, Kent Sariano of Long Hair Copy, and we talk all things copy (literally - the words on the website) and conversion. Once you've got people on your website with SEO and organic traffic - What do you do with them?How to get people converting when they arrive on your website with lead magnets, email lists, and About Us pages - This episode is NOT to be missed.  Late Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifyCompletely Optimise Your Website With The Beginner's SEO Course Sign Up Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great downloadables like the beginner's small business starter guide!And if you're not already, follow me over on Instagram and tiktok for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccessTikTok - @theplansuccess

Today's episode is the first EVER interview on the Beginner's SEO podcast. I'm chatting with Glenneth Reed of The Visibility Method about all things Google Ads and PPC, for beginners of course ;)Glenneth is a digital marketing pro and has managed over ONE MILLION dollars in Google Ads spend, so it's safe to say she's got some great beginner Google Ads tips to share with all you small business owners out there! Glenneth has also got some great resources for you to get started with Google Ads on her website linked below and I can definitely recommend her if you're looking for someone to manage your PPC campaigns.Chat to her on Instagram at:https://www.instagram.com/glennethdotcom/And her website is:https://www.thevisibilitymethod.com/Late Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifyCompletely Optimise Your Website With The Beginner's SEO Course Sign Up Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great downloadables like the beginner's small business starter guide!And if you're not already, follow me over on Instagram and tiktok for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccessTikTok - @theplansuccess

There's so much mumbo jumbo out there on SEO which is why this episode is all about focusing on the quick SEO hacks for beginners that will get your business actually ranking on Google!Stay tuned, I get sassy in this one!Late Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifyCompletely Optimise Your Website With The Beginner's SEO Course Sign Up Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great downloadables like the beginner's small business starter guide!And if you're not already, follow me over on Instagram and tiktok for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccessTikTok - @theplansuccess

In this week's episode of the Late Night Internet Marketing podcast, I want to talk about something that no one seems to ever want to talk about: what's the right mindset for email marketing. I believe this is really important, especially in an era where email marketing is becoming increasingly important. So, in this episode, I share some excerpts from a presentation that I did earlier this month, where I talked about the way you should think about email marketing.Before I dive into the tactical aspects of email marketing, I think it's important to get clear on the right mindset for email marketing. I want you to think about how you can help the people that you're marketing to, not just selling to them. People have needs, problems, wants, and desires, and your job as an email marketer is to get them what they want so they can resolve their problems. I also believe that email marketing is the most important online business skill that you can master, and that whatever you're doing with it right now is not enough.In the second half of this presentation, which I'll share in next week's episode, I'll break down three key things that you absolutely must do in your emails to increase open rates and convert offers. I hope you enjoyed this episode and hit the subscribe button if you haven't already. Subscriptions to this podcast are always free, and I'd love to be first in your inbox each week with the next episode of the Late Night Internet Marketing Podcast. Thanks for listening, and I'll talk to you next week!

On this episode of the Late Night Internet Marketing podcast, I share 10 essential landing page tips to help you convert visitors. A landing page is a page where you send traffic to, with the goal of getting visitors to take some kind of action. The conversion rate on a landing page can have a significant impact on the profitability of your business. I emphasize that everything is up for debate and the best way to determine what works is by testing, using tools like Google Optimize. I encourage listeners to think about these 10 tips and consider how they can test different elements on their landing page to find the best opt-in rate.

In episode 244 of the Late Night Internet Marketing podcast, host Mark Mason delves into the often-overlooked topic of legal pages on websites. Despite the fact that most website visitors never actually read these pages, they serve an important purpose in establishing the legal framework of the relationship between the website and its visitors. Mark discusses the reasons why these pages are necessary, including regulations that require certain disclosures and the potential protection they can offer in the event of a lawsuit. He also touches on the potential value of legal pages in legitimizing a website in the eyes of potential customers. Tune in for a comprehensive look at the often-overlooked topic of legal pages on websites.

Let's figure out how to do Local SEO in 2023! The perfect beginner's guide to local SEO for small businesses. Late Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifyCompletely Optimise Your Website With The Beginner's SEO Course Sign Up Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great downloadables like the beginner's small business starter guide!And if you're not already, follow me over on Instagram and tiktok for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccessTikTok - @theplansuccess

In today's episode I'm going to tell you why THIS is the best SEO plan for small businesses and new websites. I'll teach you the best SEO tips for getting organic traffic to small websites with no traffic yet! It doesn't have to be hard or complicated, but I am going to need you to take it seriously. You ready? Late Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifyCompletely Optimise Your Website With The Beginner's SEO Course Sign Up Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great downloadables like the beginner's small business starter guide!And if you're not already, follow me over on Instagram and tiktok for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccessTikTok - @theplansuccess

If you're a small business owner and you know you should be working on your SEO but are worried that SEO is dead? Then this is the episode for you! We'll dive into why growing your organic traffic to your website with SEO is the perfect investment for nearly all small businesses but we'll also take a look at when SEO might not be right for you.Late Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifyCompletely Optimise Your Website With The Beginner's SEO Course Sign Up Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great downloadables like the beginner's small business starter guide!And if you're not already, follow me over on Instagram and tiktok for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccessTikTok - @theplansuccess

I go through 4 super easy SEO steps that you can use on your business website today for improvement in organic traffic QUICKLY!If you want to start on your SEO but you haven't got time to learn SEO.Then this is the episode for you.If you're keen to get started for real on your SEO journey then be sure to head to www.theplansuccess.com for free SEO tools and resources for small business owners and marketers!Late Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifyCompletely Optimise Your Website With The Beginner's SEO Course Sign Up Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great downloadables like the beginner's small business starter guide!And if you're not already, follow me over on Instagram and tiktok for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccessTikTok - @theplansuccess

]This week on the Late Night Internet Marketing Podcast, I'm going to tell you about the key word strategy that you should use every time before you create a piece of content. All this and more on the Late Night Internet Marketing Podcast.

If you are building your business on the side, then listen up. It’s not easy, but my guest today will show you how to build a successful side hustle. I’m joined today by Mark Mason of Late Night Internet Marketing. I asked him to share some of his top tips and strategies for running a successful side hustle...and boy did he deliver! If you want to learn how to run an online business on the side and NOT work yourself to death or go crazy...this is the episode for you! LINKS MENTIONED IN THIS EPISODE Mark Mason's Late Night Internet Marketing Podcast: latenightim.com 3 Affiliate Marketing Reports: mattmcwilliams.com/3reports

Mark Mason has a great corporate job but he still has a side hustle, LateNightInternetMarketing.com. Why does he do? How does he do it. We get into that on this episode.We talk the WHY, the HOW, and the WHAT FOR.He shares about servant leadership and he walks the talk! I was so impressed with all he shared! Enjoy!

In today's episode, we help Brian figure out if his business idea will make money online. FULL TRANSCRIPT Jocelyn: Hey y'all, on today's podcast we help Brian figure out if his business idea will make money online. Shane: Welcome to the Flipped Lifestyle Podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. Now we help other families do the same. Are you ready to flip your life? All right, let's get started. Shane: What's going on everybody? Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again today. Super excited to talk to another member of the Flip Your Life community. You'll have to bear with us. Jocelyn and I are just getting back from a conference, and both of our voices are a little shot. We're still a little jet lagged, but that's not going to hold us back from helping today's Flip Your Life community member, Brian Kelley. Brian, we're tired, but welcome to the show. Brian: Thank you. Thank you for having me. I appreciate it. Shane: And Brian's on the road too. He's on the road too. Brian: I absolutely am, yup. Shane: He's in Chicago at a conference, so he might be a little tired too. We're going to go through this now. We're going to fight through it together. How's that? Brian: That sounds great. Jocelyn: We're excited to talk to you today, Brian. You are coming to our event, which is coming up very, very soon so that is super exciting. And I know that you have been taking a lot of action lately which is how you got on the show today, so congratulations for that. And we can't wait to hear a little bit more about it, but before we get there let's hear about you and your background. Brian: All right. I work in restaurants. I've been in the restaurant industry for about 25 years, and I actually love it. I love my job. I'm married with two kids, and the issue I tend to run into is that I'm concerned about our financial future. I like what I do, but both of our kids have special needs, and it requires extra planning for the future. I don't think that there's a way for me to get my family where we ultimately need to be at retirement with just our incomes. So I'm looking to supplement it with something online. Brian: And then the other reason that I've been pursuing it is just because I think it's a lot of fun. I've listened to your Podcast for a long time now, and I've actually been a member for a year. Everything that I learn that's new and sitting down and actually creating a website and stuff is really intriguing to me. I find it exciting, and I like it, so that's kind of why I chose this path. I'm just looking for any bit of success at this point. I think I've done a lot of the base level stuff. I'm up and rolling, and I'm just trying to get that first dollar made. Shane: Dude, I get it, man. I sat there for months and months waiting for any amount of money to flow into my pocket. And what's crazy is we ask our guests on the show, we look for people in the forums who are taking action, filling out success stories, helping other people, and you have just had this flurry of activity. You've been taking all the courses, talking in the forums, coming to the live event in September, and all of this stuff lately. And that's kind of how we were like, "Whoa, what is this guy doing? He is doing everything. We've got to get him on the show, we've got to help him because we really want to reward action takers in the community." What caused this flurry of activity. You said you've been in the community for a year now. What's happened lately or changed or how'd you [inaudible 00:03:42] to get moving forward in your business? Brian: It was two things. It was, one, probably first and foremost, a new idea for a website. And secondly was I just got really angry that I hadn't finished my last idea, that I hadn't succeeded with it. I got mad and determined because of that. So I just committed and said I was starting again and going to try to do it again. Shane: And are you looking to create a full time income right now or is it more like a side hustle like you love your job? Are you looking to create something on the side that's more like, "Hey, now I can make a lot more money and still do this job that I love, and then maybe someday I can use it to get some time freedom back?" What's the ultimate goal right now? Brian: The ultimate goal is to create a full online business. Shane: Right, right, right. Brian: [inaudible 00:04:39] I want now like I really meant it when I said I think this stuff is really fun, and I'm extremely dedicated to it. I don't have to have ... I'm not beating down the door to escape my job. I love it. I love the people I work with. It's not an urgent need, but there is that need. It has to happen over the next 10 to 20 years for sure. Shane: For sure, yeah. Recently I met this guy named Mark Mason. He has a Podcast called Late Night Internet Marketing, and his story reminds me of yours a lot. He was like, "I love my job. I've got a great job. It fulfills me. I love the people I work with. But I like other things too," is what he said. And he's like, "And of course, if anything ever happened I've got this other thing. It's sitting there waiting for me. I've got choices in my life." And that's what online business can do for you. It gives you choices, and it gives you exactly what you need in the moment. Some people may love their job and just want some extra money or some people may love their job, but they're not quite sure how it could handle a recession, so they want to have something in their back pocket to do that. And some people are like, "Man, I love my job right now, but I'm smart enough to look into the future and see I'm going to need something different later," right? Brian: Yes. Shane: All of us should be doing that. Even in our online business right now we do that a lot. We look into the future and be like, "What is our business going to look like 10 years from now? What does it need to look like based on our needs, our kids' needs, our future needs as we get older or whatever?" And we have to think about those things, and it's really cool that you're seeing the flexibility here of, "Hey, let's not get desperate. Let's not get crazy. Let's just build something cool and have fun with it, and it will be there for me if I need it and my kids need it. Brian: Yes. Jocelyn: All right. So you like your job now, but you want some options as far as making extra income, which I think is a great idea. I actually used to work in the restaurant industry too years ago. I don't know if you've ever listened to our Podcast where I talk about I used to work for a commercial dish machine manufacturer. Shane: She puts your dishwasher in the back room is what she did for them. Brian: Right. I heard you say that on the Podcast. I think about it every day when I walk by a dishwasher]. Jocelyn: Yeah. Shane: That's hilarious. You might be the only person that sees a dishwasher and thinks- Brian: I know people who sell this equipment. That's right. Jocelyn: So I actually didn't do a lot of end user work. It was mostly to manufacturers' representatives and that type of thing. But anyway, so yeah I know about the restaurant industry. I've been to many trade shows and all that kind of thing, so I know a lot about restaurant stuff. Anyway, I love that you are trying to branch out and do something different. Let's talk a little bit about that. What have you tried before, and what are you doing now? Brian: Okay. As far as what I've tried before there's probably a list of five or six, maybe more, things going back 10 years all the way starting with Etsy and just trying to make products for Etsy. I looked into doing drop ship stuff for a little while and decided that totally wasn't for me. Most recently when I joined the community I had an idea for online fishing tournaments. I thought it would be really fun to do online fishing tournaments. I have a lot of friends and family that are competitive at fishing, and I thought it was going to be a great idea. The issue I ran into was two-fold. One, it really wasn't ... What I had created wasn't conducive as it was, so the membership model and I really wanted to do that, and it required so much involvement that it just was never going to work with my schedule. I didn't have the time to execute the operation, so I kind of let it die, and I got discouraged because that was my favorite idea at the moment. Shane: What is an online fishing tournament? How would that even work? Would I fish at my house and you would fish at your house and we'd take pictures? Jocelyn: No, this is what I think of. Do you remember there used to be the Nintendo Wii that had those little controllers. There was a fishing tournament on there. Shane: Oh yeah, yeah, yeah. Jocelyn: That's what comes to my mind. Shane: Oh yeah, we would compete on ... What was ... Brian: Actually it was like real fishing, and it's modeled after the capture, photo, release style of fishing, which is what a lot of kayak fishermen do. So instead of wait it's on links, so I built an app and people could just take a photo of the fish they caught on a fish ruler and upload it. And basically it allowed people to compete wherever they were on the same species of fish. Shane: That's actually a really cool idea though. Brian: It is, but the problem is I had to be there to launch the tournaments, and I had to be there to judge the tournaments, so there were specific times where I would have to wake up at like ... Fishermen wake up at, like, four in the morning, right, to launch a tournament. And then I had to judge it, and then there were issues with faking species. Shane: Okay, yeah, yeah, yeah. Brian: There's some logistics that ... I still have that website. I have not thrown it away. I still have an e-mail list for it. There's a ton of interest in it. I just can't execute that right now. Shane: Interesting. We'll keep that one in your back pocket, okay? Jocelyn: I have never heard of an online fishing tournament. This is a first. Shane: My nephew comes over. We've got this lake behind our house. And he'll just sit here and catch fish for five hours. He's all by himself, but I could picture that being like what if he was virtually with other people fishing at the same time? Brian: And could win money for if he caught a big fish. It makes it a lot of fun. Shane: What a cool idea? That's an amazing idea. What else did you try? Brian: Oh gosh. We were doing ... I was trying to do something connected to restaurants so I modeled a website after some others I had seen that were basically just promoting websites kind of like an affiliate except it was locations and venues would pay a fee to be listed on the website, and the website would market to people that were traveling to the area, give them itineraries, lists to view, things like that. Shane: That sounds cool. What was the holdup there? It's too hard to get every restaurant in the world on it kind of deal or ... Brian: No, it was honestly ethically I didn't want to promote ... I work at a restaurant. I didn't want to promote my competition, and I didn't think that was the right thing to do. And it was honestly that started out as a way for me to gain a marketing strategy for my own restaurant briefly, and I just didn't feel okay doing that. And also there's a reason that ... I'm very experienced in the restaurant industry, but there's a reason that the things that I'm choosing to do are not related to the restaurant, and that is because I don't want burnout. Restaurant hours are long, so if I were to tackle more restaurant stuff after that I just feel like it's restaurant all the time, and that's just too much for me. I think I'd burn out because [inaudible 00:12:11] something new. Shane: For sure. A lot of people come into the community, and one of the things that you hear online a lot is, "Chase your passion and the money will follow." And there is a lot of truth to that, but like Jocelyn and I usually try to start with something you're more familiar with because it's actually a lot easier to create something and make money with something you're trained for or that you know. But if someone doesn't want to do that there's lots of other alternatives. You don't have to do that, and I totally get the burnout stuff. Shane: Even as much as I used to love football coaching, like I loved it. I ate it, I breathed it, I slept it. I was always on football coaching. But after you start a community for football coaches, you talk to coaches, you go to work and coach, you come home and coach, and you make playbooks, and you go study playbooks, then you use your playbook on Friday night I really felt the burnout. It didn't matter how much I loved or was passionate about coaching football, at the end of the day you've got to do something else, like you've got to do something else. I can totally get onboard with that. Shane: Tell us about your idea now and how did you switch to that, and when did you start it? Brian: All right. My ideal now is to educate people on credit card points, travel points and miles that you can accumulate spending on credit cards and how to cash them in for maximum value to book free trips and vacations. So my website now is learnthepoints.com, and there is a strategy in there which we teach people so they can earn eight to $10,000 worth of free travel in basically nine months. So that's my goal is to have people that are willing to pay for a monthly membership for even if it's a short term be educated on the best way to accumulate these points and to redeem them for the most value. Shane: And also, too, make sure you're paying off the credit card, staying out of debt? Brian: Yes, 100%. Shane: It's always free money, right? Brian: It's free money. Don't spend anything that you weren't normally going to spend and set up automatic payments, pay everything off every month. I came up with this idea. I got shocked, honestly, just recently. My wife and I do not have any debt. It took us a while to get there. We're very credit card averse. I had just never looked into credit card points before. I had heard people talk about miles and flying and all of that stuff, and I just assumed in my head that these were people that fly all the time, and that's how they do this or they're on these big corporate accounts, so that allows them to rack up all these points. And that's just something that's not for me, and I don't apply for credit cards, so when offers come by I don't look into that stuff. Brian: But what happened was we went through a dark time in December as a family, and when the end of the school year was rolling around and it was summertime was coming up, and we were like, "We need a vacation." All I had set aside for vacation for free money was, like, 500 bucks, which is not bad. We can have fun as a family on 500 bucks, no problem. But all of our other money goes to saving. It all goes to retirement accounts or education accounts or you name it. So we've never really taken a really awesome vacation. Brian: It was kind of out of desperation or just, "You know what? I'm going to look into this and see what it's about," that I discovered what the possibility was with credit card points. And then when I realized all these bonus sign up tricks and stuff I just got obsessed and started doing all this research and figured it out and based on that developed a strategy and a plan that's basically going to get us free vacations for the next three or four years for our family. I was like, "This is awesome. How did I not know about this for so long?" I was like, "Hey wait. This could totally be an online business. Other people need to know about this." So I just popped up a website real quick and then got enthused and jumped back into the trainings. Shane: Wow. Brian, what happened in December? Brian: Unfortunately in December we lost our daughter at birth. She died, and we were really excited. We have two boys that are young. They're four and five. Both of our boys have special needs. They're both autistic, and my oldest son has Down's syndrome. We were really excited not just to have a girl in the family but to have what would be most likely our first typically developing child as well. And it was just we were really excited about it, and there were complications during delivery, and she passed away. So it was a really sad time. There's a lot of grief and anger that comes with that, and it really ... My wife and I both went to counseling. We both got help through our church. We had spent probably three months was just like in shock and recovery. And then the next three months was kind of like just rebuilding your life a little bit and trying to return to normalcy. Brian: But after being through those last six months and dealing with that there's just this need for a break like from all of life almost in a way. We work hard. We have separate schedules. It's crazy at the house because the kids are crazy. So I could see it on my wife's face like we need a vacation. Shane: Like an actual remove from the world like- Brian: Like the community pool is not going to cut it this time. We've got to go. Jocelyn: Absolutely. Shane: How did you explain it to your kids? It would be hard enough explaining it to kids who are developing at normal rate. Was it tough? Brian: It was tough because we did a lot of practicing. We did a lot of therapy going up, so we had a doll that we carried for half a year before the due date where we were training the boys on, "Hey, this is Baby Sister, and this is how you hold Baby Sister." It took us three months before they stopped throwing the doll around. We were practicing and training and getting ready, and we had her room ready of course. We found our own special ways to talk about her with the boys and remember her. I feel like we're in a really healthy place thanks to the involvement of others in the communities that we're in mostly. It's always sad. It's just something that you're never going to forget. You don't move on from it so to speak, but you cope better and better every day. Shane: Yeah. I appreciate you sharing that. I know that's probably really hard to talk about. Jocelyn: That's just heartbreaking. I'm so sorry to hear that. Shane: It is. I'm having trouble even not crying right now, and I stammer over my words for a few minutes. I also want to just kind of highlight that you did recover, and you did move forward, and I love how you harnessed the negative thing to think about something positive like my family needs to more forward. We need to go on a vacation. That's not trivial. That's a thing that's going to help us to take the next step because we have to take the next step. Brian: Right. Shane: And then even to come up with an idea like we have a saying that we always say around our house and around our kids and others is like, "Successful people don't say I can't do that. Successful people say how can I do that?" So you didn't say, "Oh there's only $500 in the bank. I can't go on a vacation." You said, "No, this thing is important for our family. How can we make it happen?" And that's true for life. That's true for online business. That's true for anything like if you're going to be successful you've got to figure out how to do it. So regardless of whatever happens with this online business idea, dude, just the fact that you made that happen, and your family did the thing was totally worth going down that path. Brian: Yeah. Shane: That's a powerful story, man. There's an awesome story in the Bible, I believe it was David's son passed away. I don't want to butcher the Bible, but I'm just going off the cuff here. And he mourned, and then he immediately put on his cloak and got back to work. In the story people were like, "What are you doing?" And he's like, "I have to move forward. I've got other sons. I've got a kingdom I have to do," and I really felt that kind of story coming through when you were telling us that, man. I have no words about something like that, but I am very impressed and inspired by that story you just told me because if that ever were to happen to us I know, "Hey look, Brian got it, he stepped up, we can do this." So anybody else out there listening to this I hope you are really inspired by Brian's story too. Jocelyn: Okay. I am kind of curious, and I'm sure other people are too. So you got this credit card thing going. You started learning about it. And were you able to book something? Brian: We're actually we've racked up a ton of points, and we're saving them. We started kind of at the beginning of the summer, and my wife works for the school district. School's about to start, so we're just deciding what date we're going to book and where we want to go. Shane: That's amazing. Brian: We're kind of lined up and ready. We're all excited now. It's like one of those things where we were really anxious to go anywhere. We would've taken anything, you know what I mean, but now that we've got these points in the bank and we can pretty much go anywhere for free we're like, "Hold up, hold up, let's think about this. Let's pick a really good one." Shane: Right. We get a lot of points too. We're like you though. We're like we hate debt. Credit cards scare us. I pay out credit cards. Any credit card use that we have I pay it off every week, every Thursday. I don't mess around. Every Thursday I sit down. But we use two cards. We have a business card, and we have a personal card. And we put everything on it, like everything. And we pay it off once a week because man those points are like free flights here, free all-inclusive vacation in Cancun. You can just book hotels. Jocelyn: We travel a lot because our daughter's on a travel cheer team, and I got every room last year except for one for free. Shane: Yeah, and that's like nine cheerleading vacations. Nine weekends of the year we're on the road staying two or three nights. And it's just you show up, and you have a room for free. Brian: And what I think is crazy is that there are just so many people that were like me six months ago, had no idea that you could do this. Shane: I didn't know you could do it either because we were Dave Ramsey people too of course. We're like, "Get out of debt. Never use a credit card. Credit cards are evil." And I'm like, "But they're giving you free money. Wait a minute. Let me look at this for a minute." Now, you're not going to get rich off of it, but free money's free money. It doesn't matter how you look at it. Jocelyn: And disclaimer, we do not advocate going into debt to get credit card points. Shane: No, don't go into $10,000 in debt to get $5,000 in credit card points. That doesn't make sense. You're losing money there y'all. Tell us a little bit more about that. Brian: What I try to get people to understand, and I don't know if my message is really good. I'm still trying to perfect it to get it quick because there's a lot of pushback. People just don't know that you can do it. There are credit card fees on some of these cards, but essentially I had $500 in the bank. For $500 you can afford the credit card fees on eight different cards at one time. And if you were to do that you'd have somewhere between, depending on your spending, $8,000 and $12,000 worth of free travel. So it's not that it's- Shane: Right, you're spending 500 for 8,000 basically. Brian: Yeah. If you were going to spend 500 you have two options. You can either spend $500 on your vacation or you can spend $500 on the credit card fees and take a $10,000 vacation. Shane: Yeah, that's incredible. We actually know a guy that does something similar to this. He was a member of the Flip Your Life community. His name's Brad Barrett. Have you ever heard of Brad Barrett? Brian: I did. I started researching everybody. I found his ... He has a Facebook group and a training that he does. And it's awesome. Facebook group is an awesome community. He built something really great there, and his training is very to the point and succinct, and it's good info to. So I really liked looking at his stuff. Shane: Yeah. And he was an accountant, and he really did want out of his job. He just went all in. But he focused. He only went like ... It was to go to Disney. It was straight up to go to Disney. That's how he taught it. And we've met other people who do successfully do this. And I was just at a conference this weekend, and someone was telling me like, "You know, I feel like I've got to invent a brand new thing. I've got to go the blue ocean." You guys hear that blue ocean, red ocean stuff? Brian: Right. Shane: And I looked at him. I said, "No, that's not what you do." You don't have to bake a new pie. You don't have to invent a new recipe. You've got to look around and find a pie, and you just want a slice of that. So that's why we always really encourage people like if you see someone else doing something similar to you that's not bad. That's good. That means that they've figured out how to make money at it, and there's 4 billion people connected to the internet. I promise you they're not selling to all 4 billion people. You just need some of the other people that are interested in that space. It's like abundance mentality. There's more than enough customers out there. You don't have to invent the better mousetrap. You just need to find people that need a mousetrap and sell them one. You're on the right path, and there's definitely something to this. So what's holding you back right now? Is there a mindset issue or an obstacle from doing this? Brian: Okay, so I went back and I watched the Vetting Your Idea video. So I had jumped into this full force before watching that video. I wish I would've watched it first. Shane: Wait a minute. So you're saying you should do the Flip Your Life blueprint in order? Brian: Shane, I knew you were going to say that. I knew you were going to take this opportunity to tell people to follow the plan the right way. Shane: Right. People jump in all the time, and they're like, "I watched video 12, and it was awesome." And I'm like, "Did you watch one through 11 because they're important?" You've got to do it in order. The Vetting Your Idea course, you know what's funny about that course in particular. I laugh because I'm saying watch it in order. When we made the blueprint, when we created the blueprint that course didn't used to be in there. Yeah, because we were so caught up in helping people find their idea and get started. I kind of looked at it, and I was like, "I go through the process whenever we have a new business and I'm like is someone else doing this? How do I find out if it's making money online?" I have a process that I check things, and I realized we were ... Because a lot of times people get held back, and I didn't want to put too much information in front of someone like I just wanted you to get your idea and start because that's where the real magic is when you start. Shane: But then I thought, "Wow, there's really an easy way to tell if people are making money on this, and I just need to show that to them." So we put that course back in later. I actually made that course after the original blueprint was created so that people could properly vet that, yes, this is a real idea. People are definitely making money online, and I can check it empirically. I can go and say, "That is a 100% truth. This can make money online. I just have to do it." And that's kind of probably what you saw when you watched that with the idea course. Brian: Yeah 100%. So I started looking, and what I found a lot of regarding credit card points and miles there's a ton of people who are offering free courses, and they are using affiliate links for their credit card sign-ups. Shane: Yes 100%. Brian: That is what most, like 95% of what's out there is affiliates for the credit cards, which I don't think there's anything wrong with necessarily although I have started my website and really pushed that I am not an affiliate for the credit cards. Shane: Great differentiator. That makes you different. Brian: Yes. I've also noticed affiliates have different promotions and all that stuff, and sometimes teaching others isn't true. It's just not the best version of the information because they're promoting a specific credit card before another one, so I really wanted to focus on ... yeah. I really want to focus on what's going to be my users, my guests on my site, and what's going to get them the most bang for the buck the right way to do it. I'd rather not get involved with affiliates at all. I'd rather just tell them the truth like if you want to get the most money this is how you get the most money. Shane: So one sticking point is like you're kind of ... You said a lot of other people have went down the road because if I can get you to sign up for the credit card I might get a $100 fee. The bad part about that strategy is you're really relying on a lot of traffic. You've got to have a lot of traffic coming in to make that work because you're not getting any recurring off these credit card points that you get people to sign up for. It's just you get 100 bucks, you move on. You know what I mean? So you almost have to get them to sign up for five at once just to make a good chunk of change out of the beginning. Are you concerned that nobody will pay for it because the other ... Brian: Right. I was concerned that nobody would do a membership for the information. There is a lot of free information out there. It's just that my information's better than the free information that's out there, but I need to be able to convince people that it's worth whatever I'm charging right now I set it up to charge $25 a month. Shane: Right. Brian: I did find at least one site that is doing a membership model, and that gave me hope, but it was hard to find. Shane: To be fair the internet's a big place. You know what I mean? So there's probably other people out there doing it to. If you found one there's probably more. Brian: Yeah, I would think so. There is another aspect to it. Some people are also doing one-on-one coaching and booking trips for people using their credit card points to get the most value for it. So those are some one-offs that I found. But my biggest concern is that looking for validation that approaching this from the membership model setting up a $25 a month membership to educate people and provide them with free tools and resources is something that somebody will pay for, that it'll work. Shane: I would say they would if you position it correctly, right? Because there's an old saying in copywriting where if you can give people free money they'll buy your product. And this is a free money product. It is. It's like if you get the cards you will get free money. You will get the points. So if you can say, "Hey look, I ..." Telling your story is the most critical part of your marketing because you literally did this. You're like, "Look, I have no debt. I have these cards. I've got three vacations, enough money for three vacations over the next three years. I have $8,000 in credit card points. I spent $500 to do it. I made $7,500." This is true. These are all facts. You can check it. It's 100% real, and it happens when you do it this way. So like that's free money. It really is. It sounds so scammy but it's not. It's free money. It really is free money. Brian: It is, yes. Shane: And you've actually done this. Your story is where you have to start with your marketing to convince people that that's going to happen. Jocelyn: I almost feel like this is one of those situations where it's a side-by-side. And what I mean by that is that you have a course on one side, and you list all the benefits of just doing the DIY course. And then on the other side you have your monthly payment, which is the same price as your course, but it just recurs. And you position that as this is the courses plus support from me as you go through this. Shane: Yeah. So it is kind of two products. The content is isolated, but then there's a way to interact with you like I'm going to help you make purchasing decisions, and I'm going to help you. I'm going to walk with you as you spend the money. We're going to have a ... A buddy of mine does a membership, so listen to what this is. He does this membership where basically it's a writing hour. So twice a week he shows up, he does a quick writing tip, and then basically he has, like, 300 members and they all just show up to write together. That's what they do, but it's accountability. It's to ask a question. It's to just hang out really. There's no relieving content involved in the membership, but people love it because they've got somewhere to go in the moment to either get accountability or ask a question. Shane: So it's like you could have a weekly pay off your credit card party. Hey guys, last week we got our groceries. Hey Jim, what'd you do? Oh man, I bought a subscription to Netflix. Okay, let's pay that off. You could keep people out of debt parties. It's not like you're really even answering questions. It's just you show up, and everybody's accountable to stay out of debt while they're accumulating their points. And then they can ask questions to you like, "Well, I found this other card. Is this a good card Brian?" Yeah it is. That's a good card. You should do this. You should do that. Don't worry. You can trust my advice because I'm not an affiliate for that card. Brian: Exactly. Shane: But you can throw stones at the other people like, "Hey guys, all these other people they're recommending cards that give them the best affiliate payout. Not me. Brian you can trust because I'm here for you." I love the idea that the course is separate or they can work with you for real, work with you. And your whole story then becomes so important because now they trust you to join your membership community. So you're not selling them content anymore. You're not selling them the path anymore. You're really just selling you. You know what I mean? And your experience, your coaching, and your leadership. Brian: If I switch this over and change it so I've got this side-by-side thing going on on the website would you market or promote the course, and then when they get to the landing page they would see the course or the membership option then? Shane: I'm going to give everybody that's listening a tip right now. Nobody cares what's in your course. Nobody cares about the course. All they care about is your story. The only thing I would be telling yours like you need to go on this vacation, and you need to have some pictures of it, and you need to be able to talk about it, and you need to be able to blog about it. And everything happens going forward is I had this horrible experience. I knew my family needed vacation. I found a way. We did it. And now I'm bringing the torch back from Mt. Olympus. This is a heroes journey story if there ever has been one. Jocelyn: I agree. And I don't think that the course material is unimportant per se. Shane: Right. It's not unimportant. It's just not the most important. Jocelyn: But I do feel that the most important things are being able to relate to you, can you solve their problem, and then the course material is way on down the list. Shane: Yeah, yeah, yeah. It's like the second thing. Jocelyn: And I think people get this backwards. People always want to do their sales page look at all these wonderful things that I have in my course or program. And they want to give you the 10-minute rundown of every nut and bolt in their program. People don't care about that. People care about can you solve my problem and do I like you? Shane: What most people remember at any event, like let's say you go to a rock concert, when musicians create their set they really focus on the first song and the last song because that's what you're going to remember. It's like a movie. You remember how a movie started. A lot of stuff happens in the beginning, and we all remember the end. You know what I'm saying? Jocelyn: Right. Shane: It's like Avengers. There's like 18 movies over like 20 years, and pretty much it all boiled down to at the beginning Thanos wanted some rocks, and at the end Iron Man fights him. That's what we all remember in between, right? So that's kind of what you're doing here. It's like, "This is my story. This is real. You can trust that it's real because all these other people are only recommending things that pay them good. I'm not because I'm not an affiliate for any of these people. I'm telling you the truth, and inside my community I'm going to help you do it. Shane: So you can have a general list of things like categorical these are the results you'll get inside. Know the first thing you'll buy. Know the first card to get. Know the order that they're going to get. You're more telling the results, but you're not telling the exact courses and all that stuff. There's no reason to. No one cares. But when they get inside we get into detail. Jocelyn: Okay. Shane: First course, blueprint one, second course, blueprint two, third course, blueprint three. That's when you get really into it. Don't try to sell the content. Like you said the content's free. I hate to tell everybody this. All content's free. Every piece of content that has ever existed inside of any course is somewhere free on the internet. Now, can you find it? Is it hard to find? That's where curation and courses come into play. But it's all free. You've just got to figure out how to make your free stuff look better, and your story is the best way to do that. Brian: Okay, great. Jocelyn: Okay, Brian. I think that we have some good ideas about moving forward as far as your product goes. What else do you need help with right now? Brian: I think I'm up to close to 400 people on my e-mail list. That's mainly coming through Facebook and Facebook ads with my lead magnet. However, I have not converted anybody on my e-mail list into purchasing as of yet. Shane: How often do you e-mail your list? Let me ask you a couple questions here. It's a big list. You should've converted something, so let's figure this out. Brian: Yeah. I have an auto responder set up for the first eight e-mails that follow very closely the e-mails in the blueprint. So those go out, and I follow the same timeline, so it's like a couple immediately and then about a week later and then a couple days later. And then there's one at the end two weeks out that's like, "Hey, I'm not going to send you anymore. You'll just continue to get vacation updates from me basically." And I send out whenever I have time to design a new vacation that somebody can take for free I just e-mail that to my whole list. Shane: So basically your e-mail ... So only your auto responder is what's tried to sell this so far. You've only [crosstalk 00:40:30]. Brian: That's true. That's correct, only my auto responder, yeah. Shane: Okay. What if you sent them a message that said, "Hey, I'm doing a live training this week, and I'm going to show you how to get $8,000 for free?" Brian: I haven't done that yet. Shane: Okay. You've got to add more layers to it. The auto responder is just for picking low hanging fruit, the lowest of the fruit. Actually it's like walking under an apple tree, and the apple has already fell off, and you bend down and pick it up. That's where automation comes in. You're never going to convert more than a single digit percentage off of your e-mail list, right? You have to add live Webinars. You have to add weekly Podcasts or blog posts or something. Shane: I'm also looking at your site here, and it definitely needs a facelift. It's just too plain, and it's also too ... It looks too pie and the sky. For example, let's take you. I'm going to describe your website as I go through here. One, at the top you've got all these credit cards. That's cool. Then it says, "Become a member." You know what I'm saying? It's just like okay that's cool. Then it's like a picture of four probably 18-year-old girls running down a beach. That's not Brian. Brian was a dad who had just lost his daughter and went through a dark time. And the rest of his family needed him to step up and help them climb out of the darkness, right? Brian: Right. Shane: So Brian, with his two children and his wife went forward together. I need to see a family here. That's what I need to see. I don't need to see this. Shane: Then the next one is a guy with like a mini Afro and a surf board. He's like, "Whoa, dude, I'm a cool 18-year-old dude on a beach in Thailand making six bucks a day or whatever." That's not Brian, man, I really came home from work at the restaurant and I was tired, and I knew we needed a vacation. So you're not talking to the other guys out there that are like, "Yo, I'm tired. My family really needs me to step up and figure out a way. I've not been able to afford a vacation in three years. What can I do to help my family get a little break?" You know what I'm saying? Brian: Right. Shane: It's just not resonating. The people who are on your list are just not resonating with what they're seeing and hearing in your marketing. Brian: Ah, that makes sense, okay. Shane: Yeah, yeah, yeah. Your story is not being told, and that's why nobody's buying anything from you. We tell some pretty deep stories, and we wrestled with how much of our personal life we always want to share on the Flipped Lifestyle Podcast or when we speak on stage. And 99% of the time it's be an open book because our stories are what really help someone else. And we told our stories this week. We were at FlynnCon, and we spoke with Pat Flynn on stage, and we told the story of Isaac being mistreated in a daycare center. That's a really hard story to tell when you find out someone was literally locking your child into a bathroom to punish them for potty training accidents at three years old it's horrifying to even say that out loud. But that story always makes people realize how important their kids are, how important their time is. They want to get their kids out of daycare centers and home with them. Shane: I have to tell that story because if I don't then I can't relate to someone enough to make them change their life. So your story has to take over this page. Your family has to take over this page. And you have to say to somebody, "If we did it you can do it too," and that'll resonate more as well. And then showing up live not just in their inbox is going to give you a better chance to convert those. Shane: If you could get 50 of those people to come to a Webinar, and you told us your story like the way we even talked about it off air today before the Podcast started people are going to resonate with that because they're going to look at their kids, and they're going to look at their family, and they're going to realize this guy's for real. If he wasn't for real he'd be signing up for all the affiliate things just trying to get my affiliate check, right? But he's telling me the truth, and I need to listen to this guy, and he can help me. Where do I sign up? So if you could just plant some storytelling overtop of all of this, and then do the work. And I know you're going to do the work because you're an action taker, you could turn this thing around. 400 people, man, you've got members. We just have to get the message right to do it. Shane: I'd love to see your e-mails too. We don't have time to go over every e-mail in your auto responder today, but your e-mails should be telling the story. It shouldn't just be here's all the benefits. It's like in 2018 December this happened. It moves into why you went down the path to the credit cards, and that creates trust, and it shows them like, "Hey, this guy figured it out. I can figure it out. Let's do this." Brian: Okay. Yes. Jocelyn: All right Brian, it has been great talking to you today, and I can't wait to see what you do next. Before we go we always ask our guests what is one thing that you plan to take action on based on what we talked about today? Brian: I am going to ... Since I am out of town right now I am going to set up the side-by-side course versus the membership on the website and just get that done quickly. And then when I get back home I'm going to start taking some pictures with my family and redoing my story on the website. Shane: Love it. I love that you're like, "I'm going to take some pictures with my family. We're putting them on there." That's good. And I want to see the website, so make sure you send it to me in the forums or hit me up, and I want to see the link when you redo it because it'll be awesome. Brian: Will do. Shane: Hey Brian, before we go let me ask you a question. What made you come to Flip Your Life Live? Flip Your Life Live happens in Lexington, Kentucky on September 19 through the 21st of 2019. It's our big Flip Your Life Flipped Lifestyle Podcast family reunion where all of our listeners, fans, followers, and members can come together in one place to hang out together, eat together, work together, and really get inspired to do big things for our families. I always love to hear people's stories. Why did you come to Flip Your Life Live? What made you look at it and go, "I got to go. I just got to go to Flip Your Life Live?" Brian: I wanted to dive all in. I didn't want to leave anything on the table. Really I am not afraid of failure. I am really afraid of not trying, not giving it my all. And I just felt like, "Hey, this is something I haven't done, and I can't say that I gave it all I could if I didn't go." Shane: I love that, man. No regrets, right. I'd rather have a life full of failures than a life full of regrets at the end of it. Brian: Also I'm not paying for the flight, so that helps. Shane: Shameless plug for the credit card points. I love it. That's amazing. Jocelyn: Love it. That is awesome. Shane: Listen. If you would like to join us and Brian in Lexington, Kentucky at Flip Your Life Live this year go to flippedlifestyle.com. That's F-L-I-P-P-E-D lifestyle.com/live. We have a few tickets left, but they are almost sold out, and this will be the last big conference Flip Your Life Live that we do for a while. We are not doing the event in 2020, so you can't go all in next year. You might as well go all in with us and Brian this year at Flip Your Life Live. Jocelyn: And who knows, maybe if you join Brian's membership maybe he can get you a free flight too. Shane: That's right. Maybe you can fly there too. Go to flippedlifestyle.com/live. We'd love to see you at our live event. All right guys, that is all the time we have for this week. Thank you so much for listening to the Flipped Lifestyle Podcast today. We would love to see you inside of our community as well. Who knows, you may end up right here on the Podcast just like Brian did. So if you'd like to take action today go to flippedlifestyle.com/flipyourlife and you can check out all of our membership options. Shane: Before we go today we like to close every show with a verse from the Bible. Today's Bible verse comes from 1 Thessalonians 5:16-19. The Bible says, "Be joyful always. Pray continually. Give thanks in all circumstances. This is the will of God for your life." Shane: Until next time, guys, get out there, take action. Do whatever it takes to flip your life. We'll see you then. Jocelyn: Bye. Links and resources mentioned on today's show: Brian's Website Flip Your Life LIVE 2019 Tickets & Registration Information Flip Your Life community PROLIFIC Monthly Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Join the Flip Your Life Community NOW for as little as $19 per month! https://flippedlifestyle.com/flipyourlife

In today's episode, we help a truck driver start an online business. FULL TRANSCRIPT Jocelyn: Hey, y'all. On today's podcast, we help a truck driver start an online business. Shane: Welcome to the Flipped Lifestyle Podcast where life always comes before work. We're your host, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online, and now we help other families do the same. Are you ready to flip your life? All right, lets get started. Shane: What's going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again today. We are super excited to have another member of the Flip Your Life community on the show, so that we can help them find their idea, start, build, and grow their own online business, just like we have, and just like hundreds of other people have in the Flip Your Life community. Shane: Super excited to welcome our guest today, Bryan Goodwin. Bryan, welcome to the Flipped Lifestyle Podcast. Bryan: Hey guys. I appreciate y'all having me on here today. Shane: I think this is a first Bryan because ... we're going to get into your story in just a second. Bryan is a truck driver, and we are actually recording this podcast, he is in his truck on the side of the road right now. Right? Jocelyn: Not driving. Shane: Not driving, he's not driving, but this is the first time I think anyone has ever recorded a podcast with us inside of a semi truck, so I'm pretty excited about that. Bryan: Well, actually I've heard just about all y'all's episodes, so its ... I think yeah the first one y'all had someone that was a truck driver or is a truck driver. No, there's a truck driver in the forums. Shane: That's right. There is. There is. I remember that podcast, but they were not actually in their truck. Bryan: Yeah, they weren't actually in the truck. Shane: That's where you took it to the next level, Bryan. You took it to the next level. Bryan: Glad I could do that. Jocelyn: I'm just curious. I know you spend a lot of time on the road. I'm sure that you listen to a lot of different stuff, but how did you discover us, and have you listened to everything? Bryan: How I actually found you, I'm not a hundred percent. I believe what happened is I was just looking for a business podcast. I was looking for some more information on businesses, because I listen to the (inaudible) and things like that. Y'all's came up, and so I decided let's give them a try, started listening and, I don't know, got all the way up to one particular episode, and I was like, "All right. Well, they've got me pretty much sold. I've got this, but I want to see what else I can learn," so I jumped all the way back and started with episode one, which I actually had to manually download the first 30 because y'all had already cleared the 300 mark- Shane: Right. Bryan: -by that time, so I had to manually download the first 30 and then go from 30 all the way up to what I had listened to at that time. Shane: Love it. Bryan: I've listened to a whole lot of Shane and Jocelyn Sams. Jocelyn: Bless your heart. Shane: Right, bless your heart, man. I know we had you hooked here because I've heard you say y'all about five times, and as soon as you heard that hey y'all at the beginning of the show, you're like, "Wait a minute." Bryan: Oh, yeah. Shane: These are my people. These are my peeps. I've found my people. Jocelyn: Yeah, so I was curious about that because I know you spend a lot of time driving, and you probably spend a lot of time listening. Shane: Well, I'm glad that we have kept you company on many miles of road. Bryan: Yep. Shane: Hopefully, we can help you take everything to the next level, what you're doing. Maybe someday we'll get you off the road. Bryan: Well, that's the objective. Jocelyn: All right, so you are a driver right now, and tell us just a little bit more about your life, about your background, and then we'll get into more of the business side. Bryan: Okay. I've been driving truck for about 11 years now. I drive for the oil field. I actually just hauled what's called frack sand from quarries and stuff like that and take them out to where they do the hydraulic fracking at, and they use the sand actually as a means to prop the cracks and the rock up. I won't go into the details on what fracking is because that just goes completely off rails, but- Shane: We've been known to go off the rails a little bit here on the show, man. That's okay. Bryan: So- Jocelyn: This is all Greek to me. I have no idea what all this means. Bryan: Yeah- Shane: Jocelyn, I just heard sand and I was like, "Sweet. Sand. Okay." Jocelyn: Okay, I can call it that. Shane: There's a big truck of sand. Bryan's at the wheel. Here we go. Bryan: Yeah, so the issue that I run into is that I'm subjected to the swings in the market, so if oil fields, natural gas, and oil prices are getting really high, then yeah I get to have steak and go out and have fun, but if they fall through the floor, I'm eating Cheerios out of a tinfoil bowl. There's a lot of feasts and a lot of famine, and you don't really know when one is going to come upon you, and when the other one's going to leave, so just the swings, and I'm not enjoying the trucking life anymore. Bryan: I've always wanted to get myself out of the truck after about, I don't know, probably about seven years of it. That's when I really started diving into podcasts and started trying to come up with different ideas. I've ran podcasts and blogs for probably about 10 of those years, but just I'm to the point now to where it's like, "All right. I've got to start trying something. I've played at poking the bear a bit. Now, let's go ahead and let's wrestle the guy down to the ground." Jocelyn: Yeah, exactly. Well, tell me about your driving? Do you drive for away? Is it mostly more locally? I know you live in Oklahoma, right? Bryan: Right. It's mostly just regional. There's been a couple times where we've had to go grab sand at some really odd places, all the way up from Oklahoma all the way to Pennsylvania to pick up a load- Shane: Whoa. Bryan: -get halfway ... yeah- Shane: My gosh. Bryan: -go and get halfway back for the oil company that we were hauling for to go, "Yeah. That sand you got, nevermind. We don't need it. Go take it back." Shane: Oh my Go-. I think you just also set the record for the longest commute of anyone who's been on the show. I got this 24 hour commute, guys, and I'd really like to show you...so maybe this aha business thing can open some doors for me. Bryan: Open some doors, exactly. So, it was - but most of the time it's just around the western Oklahoma area, western Texas, Texas panhandle area, may go up into Kansas just a little bit, but most of it's Oklahoma. Shane: Just a lot of moving down the road, man. Bryan: Yes, sir. Shane: Lot of lonely times on the road, right? Bryan: Yep, lot of I-40. Jocelyn: All right, so you've been doing this driving thing for quite awhile. You decided, okay this is not the life that I want long term. So tell us a little bit about how you decided to start something online, and what it is that you're doing. Bryan: All right. Started out - one of the podcasts I listen to is Late Night Internet Marketing, and Mark Mason is the host there. And he had talked about how he was doing drop ship. I was like all right, hey...cause I'd kind of heard about it and I'd wondered how do you get into drop shipping, thinking that would be better than having a room in the back packed full of inventory. Shane: Let me explain what drop shipping is, because some listeners might not know. Drop shipping is basically where you are responsible for selling goods, but they're kept at another location. So if you fulfill - you may have a big inventory that's kept at a factory, and you just sell it online - the order goes to the factory, or the warehouse or whatever, they send it out. You're just responsible for basically selling it. You buy the goods, they're kept somewhere else, they're shipped from somewhere else, and so you never touch the stuff, you're just responsible for the marketing, and the sales, and getting it actually ordered by people. Bryan: Precisely. And so I thought, that would be a great idea. It's really easy to get it all set up. So I went over to one of the little online store areas. You can set one up for about 30 bucks a month, and tried that out, and just through 3-6 months worth of 30 dollar payments out the window. And didn't make sale. But, I liked what the premise was about, but just because I was focusing more on the guy lifestyle - just being the guy. That's kind of what I've always... Shane: What kind of products were they, that you were trying to sell? Bryan: Well, they were anything from some of the unique whiskey glasses and decanters. And so you had kind of like the smoky bar room vibe to it. Shane: Gotcha. Stereotypical man stuff. Bryan: Yeah, stereotypical is the best way to put it, yes sir. Stereotypical man stuff that was neat looking - wasn't just a normal glass, it was like a glass looked like it was kind of twisted - things like that. Bryan: Anyhow, went from that and just realized I wasn't making any money, wasn't making any sales. The closest I'd get - the software that was in the background would say that the sale was done in a very sketchy way, and so it was probably a stolen credit card, so I was like all right, I'm not going to set here and put myself at risk and be on the hook for a bad sale. Shane: Right. Bryan: So I went ahead and I decided I'll ditch that and go back into what I really like to do. I like to write, I like to blog, like to write. And just kind of start go blog and do affiliate marketing, things like that. And that's where Relaxed Male come from. And it's just kind of progressed, and every time I progress a little bit, about once a year it, seems like I'll get a little more focused, and a little more focused. So it was guys lifestyle, and I was like, no, let's talk about guys and getting them leadership and keeping the outdoor element to it, because I think getting people outside and being outdoors and stuff like that is really important for people as a whole. And for men more in particular. Bryan: And so I've gotten down to where now it's men's coaching. Men's outdoor coaching is what I'm focusing into. Shane: I love this journey, okay. Cause you said some really interesting things there. Shane: One, just like, to combat stereotypes a little bit. So, since we're stereotypically talking about men's stuff we're selling, let's combat some stereotypes. You wouldn't think, you know, you talk to a truck driver - we all have this Americana image of a good 'ol truck driver driving down the road, a manly man, working with his hands and all this stuff. But you're like, I'm a truck driver, and I love to write. I like that. It's like, I thought about what I really like to do, and I was waiting for you to be like, fix diesel engines, or something like that. But you're like, I just love to write. And I just want to blog. Shane: But it's so funny, we live in this weird world now where that is true. We all are a weird conglomerate of interests now, because of the internet, because of online, because of the way the world works now. And it's like, yeah man, a truck driver can love to blog, and he can get his message out there. And this driver - you know, you probably have a lot of anxiety about meeting deadlines and stress getting the sand where it needs to be, and there's people yelling all this stuff. I'm like, man...you just go home on the weekends, you're like, I'm getting out, I'm going outside, going for a hike. I'm going to hunt, fish, whatever you do. You do something outside to relax. You've learned how to manage this crazy lifestyle of driving to Pennsylvania from Oklahoma every once in awhile, right? Bryan: Right. Shane: And you've learned how to manage this, and now you want to mentor other men how to do this, right? Bryan: Right. Jocelyn: And I think it makes a lot of sense, I mean, there's also a lot of family stress I would imagine that goes along with this type of job, too. Shane: Yeah, just being away from everybody and stuff like that. Bryan: Oh yeah. That's one of the big things about in oil field, is you're on call. It's not a - it's Monday morning, it's time to hop in the truck and go drive around. It's all right, it's time to head out and it's 11 o'clock at night and they're like - hey one trucking company messed up so they're needing some loads. So I need you and about five other guys to hop in those trucks and head out to go grab some sand. Bryan: So, it was always...it was kind of a running joke at the company - which is an amazing company, I'm not disparaging them in the least, because the company I would drive for, they're great folks. But, there was more than one time where I would be two hours down the road going to the city, and I would get a call just as I crossed into the city limits, and they'd be like, we need you to go ahead and go on a run. And it was like, oh man, all right, I'll be there in two - I'll be back in about two hours. Shane: Crazy, man. Bryan: Cause we'd sat there for two days beforehand with nothing, so it was like, all right, let's get some errands run. Shane: But the crazy thing is though, Bryan, this is the life that a lot of people live, and there's millions of truck drivers. There's millions of people that are on call. Everybody from truck drivers to doctors. And that disruptive, not being able to plan things ahead lifestyle can make you feel out of control. Shane: I'm sure there's a lot of people listening right now, you don't feel like you have control of your schedule. You feel like you're at the whim of the markets and everybody else. And that's just - the world works - we all got to grind, we all got to do things. We all have to meet expectations of others and ourselves. And managing the anxiety of that, managing the stress of that is really half the battle toward living like a flipped lifestyle. Shane: We've talked a lot about this lately. I don't want to pigeon-hole the flipped lifestyle into totally 100% you've quit your job, you're making money with digital products, whatever. Jocelyn: Life is good. Shane: Yeah, life is good. That's not what it is. It's more like being able to create a life where you feel in control. That's the flipped lifestyle. If you could just manage your anxiety and stress, that might be the first step of hey, I've got joy back in my life to enjoy what I'm doing now, and then I can do something else later too, and change what I'm doing. Shane: So, I think it's a super worthy mission, and I think it's an amazing idea. I love that you're - I can just picture you driving down the road in your semi-truck, but your wheels - you listen to a podcast and you just turn it off, sitting in silence thinking about your next blog post. For some reason, that makes me really gloriously happy. That's awesome. Jocelyn: Your website is relaxedmale.com Shane: Which is a great two-word domain name, by the way. Jocelyn: And you've tried a couple different things on this, right? So let's talk a little bit about that. Bryan: I've tried a couple different things. First off, like I said, I was doing affiliates and realized it didn't work. So, focused in on more of a service, just because I had the epiphany that I wanted to help people. And, I've done that for - every since I was little - I would try to find a way of helping people out. So, naturally wanted to start doing coaching, so that's where the...I started getting into how to coach, and wanted to run a blog post about how to help guys through the different challenges that they're running into through today's society. Bryan: A lot of the posts are maybe a little on the touchy-feely side, but at the same time there's also a touch of woo-woo into it, so there's a method to it, and I've been trying to kind of use the blog as a means to map out a good solution. And I've got couple different ways that I like to take that. Shane: Cool. I pictured it's like, Bryan Goodwin, the touchy-feely truck driver. I just pictured...which could actually be totally misinterpreted in a terrible way. No, we're not going to call you the touchy-feely truck driver. I do not want to do that, okay. I do not want to go there. But, I think we all can just be friends here and know what we mean, okay? Jocelyn: Let's steer clear of that. Shane: Let's steer clear of the touchy-feely... Bryan: Touchy-feeling truck driver. Shane: I think Relaxed Male is a much better choice of a domain name than the Touchy-Feely Truck Driver. Yeah, that might be a terrible made-for-TV movie someday... Shane: I love your website. I'm looking at your website. You're doing a lot of things great. You've got a great - you're website at the top says Reconnecting Leaders to Nature - I want to talk about that in a little bit. Love your logo, it's a stick man leaning back on a mountain like he's in a hammock though. That's pretty genius, and it looks amazing. And then all your imagery is very good, it's manly, you have this picture of this tent that's by this campfire, by this lake, with mountains...it's like someone pulled over their truck in Colorado and slept under the stars. You know what I'm saying? Bryan: Right. Shane: And you've got this big picture of a chain, and your writing is very good, it's very plain spoken. It sounds like you. I love how you started your About page with "You know, this was going to be an online store for guys. I was going to try some drop shipping. Then, as I was writing the blog post, the store fell away and I closed it." I love how decisive that is. "The store was not important. I wanted to talk about the adventure of being a guy." And then you just go in to talking about how - basically what I just said - your writing is very good, very, very good. Is that plain English, Jocelyn? Very good, or should I say you write well. Jocelyn: Yes, either way works. Shane: Either way would be correct? Okay. All right. I'm just making sure all the grammar police aren't out there pulling me over. Ya'll write good, you write real good, man. You know what I mean? Bryan: You're all right. Shane: We're all right, we're all right. Shane: Your website's beautiful, you write well, you've got awesome imagery. Your doing a lot of things right, and I can see how this has evolved by just sitting here and looking at your site. You've got a pop up opt in and a hero bar at the top way for them to opt in. Have you been able to collect some emails and stuff like that? Bryan: No, my email list is very hard-earned, and I've actually had two new ones sign up just within a couple weeks. Shane: Awesome man, those are real humans, man. Everyone counts. You know what I mean? Bryan: But, I avoid like the plague to say I have just X-number of opt ins, because I think I have a low number, but I mentioned something about it on the blog and something about just visits, and people were like well, that's better than what I'm getting, so... Shane: How much traffic do you get right now? Bryan: This month here, apparently I've done something correct, because I'm up to about 10-30 people a day visiting. Shane: I'll tell you what you did correct, you joined the Flipped Lifestyle community, man. You've went into the Flip Your Life community and you said I'm doing something right around here, and everybody's like, I'm paying attention. So they showed up, right? That's great. That's good for 30 or 40 emails a month if you do it right. Shane: All right, so you've got the blog, you've got some direction. You've got some opt ins and things like that. Let's talk about how we're going to grow this thing. Jocelyn: All right, so you have the website, you're no longer selling items that are being drop shipped, and I'm just kind of looking at it here - I don't really see any form of monetization right now, would that be accurate? Bryan: No, there is some up at the top where you'll see coaching. Coaching the Mastermind are the monetization areas. Shane: Oh, okay I see it. Jocelyn: Okay, I gotcha. Shane: There's buttons below the fold, so we need to get those above the fold for sure. Bryan: Okay, there's also the...so I need to work on. Jocelyn: I see, I see the menu bar. Shane: I see the menu bar now, I see it. Yep. It's just kind of hidden a little bit. Bryan: Okay. Shane: It's not prominent, basically. Jocelyn: Okay. Shane: But that's okay. Jocelyn: So, we have that. What is holding you back right now? Shane: What kind of internal fears or doubts, or maybe an external obstacle, like technically challenges or something...what's kind of keeping you from moving forward. Because it looks like you're doing a lot of things right, so what's stopping you? Bryan: I have where I want to be. I have a vision of how I want Relaxed Male to look. I want to be able to not have grand conference, but you know you have, maybe a yearly gathering of some of the guys who are able to get together, and we go out to do a week long camping expedition out in the middle of the Grand Teton or something like that. I have this vision of that, but I'm not exactly sure how to progress into that - to get on the right road to go to that dream. I see coaching and masterminds as kind of a way to get the ball rolling, but I'm not 100% sure if that's really the best way. Bryan: Right now, I feel like I'm just trying, but I'm just not making any headway. I don't know if it's just me being impatient or what. But that's precisely what I'm feeling - I've been hammering at this for totally the blog is almost two years old. Which, everything I've heard and read and understand about blogs, I'm just right there at that point where a lot of times you start building critical mass and everything takes off out of nowhere. But I've also done blogs that lasted four years and stayed around 10-15 visitors a day. Bryan: So I don't know if I'm just always, am I focusing too much on the visitors? Am I too obsessed with my numbers and just keep chipping away and eventually something's going to break and I'm going to all of a sudden have people paying attention, or what. Shane: Yeah. Bryan: Am I making myself any more clear, or am I about as clear as mud? Shane: No listen, I guarantee you that there are thousands of people listening to this podcast right now in their cars, on treadmills, or wherever they're at, and they're shaking their head like that's totally me. Right? That's part of the journey. Shane: There's four phases of entrepreneurship. Jocelyn and I call it the Flipped Life cycle. Shane: So, at first you become a yearner. You yearn for more. You want more, you know there's something else. It's almost like you're out on a hike and you're standing on one side of the mountain. And you know there's something cool on the other side of that mountain. You yearn for it, but you don't really do it. Shane: So then you learn. You start learning about online business. You start learning about all the things that go, right? You start learning about how to start a blog, how to do these things. And it's kind of like learning the trail that takes you to the top of that mountain to see what's on the other side. Jocelyn: And a lot of people never get past that. Shane: That's exactly right. And then what happens is you move, you shift, and you actually go on the trail. You start walking, right? And this is where you want to go become an earner. You want to take all these things you learned, take action on them, and go earn some money, right? Shane: But before that is the grind. You got to sweat, you got to hump it, you got to pull it up, you got to climb the mountain. But then here's what freaks people out...they grind for all this time, they get to the top of the trail that they learned about, they look over, and they realize that there's a huge valley with no trail, and they got to get to the mountain top on the other side, right? Shane: And that's where a lot of people quit. And that's kind of where you are right now. You went to the top of the mountain. You're getting traffic, you're getting some emails, you're getting some traction. You're idea is kind of clarifying into some general concept into what you want it to be, and then you realize ah crap, there's still a lot of work left to do. You know what I mean? Bryan: Yes. Shane: But that's kind of what happens. You have to go through the grind, and then there is a tipping point where you start earning money. And then everything just starts burning it up. You figure it out. Right? Bryan: Okay. Shane: Now, so that's kind of like the path. And you're kind of at the edge of the grind. You're kind of coming out of it like, man if I just could put this together, I think there - it's like a puzzle that you've poured out. You see all the pieces, there's a picture on the box, and you're just not sure where the corners are yet. Right? Bryan: Right, okay. Shane: And that's where a lot people are. And what we want to do is we want to get you to the next level. So I think the best use of our time here is probably clarifying this idea, right? We've got to take the fuzzy picture, and we've got to turn the knob, and we've got to bring it into focus. Okay? Shane: So, let's talk about really the mission of Relaxed Male first. I think you're onto something here about a mentorship and a coaching program. I know a lot of people that do this really well. There's a guy named Aaron Walker. His brand is called A View From the Top. Have you ever heard Aaron? Bryan: Oh yes, Aaron's...Big A. Shane: Big A, man. Jocelyn: Yep. Shane loves Big A. Shane: I love Big A. I've met the guy, and I have some friends who hang out with him. Gosh, what a genuine soul and human being. He's got this Facebook series. And every morning he goes for a walk, and he goes, What's going on, it's Big A coming to you live from the National [inaudible 00:25:33]. Right, it's hilarious. Shane: But anyway, but I know a lot of men that are in his mastermind. He's got a mastermind that's called Iron Sharpens Iron. And he just wanted to take his mentorship to these people. And it's an expensive mastermind, but they do trips like this. But they don't do hiking - they meet at a hotel or something. It's a different vibe than what you're doing, but it's definitely taking your life experience, finding guys that need it, and a lot of guys need this. Reconnect with nature, get rid of this anxiety from your job, let me show you how - listen to how stressful my job is, and I figured it out, so I can totally help you figure it out. So, you're more than qualified and worthy to do this. Shane: But I want to talk to you about your mission. I think your mission is a little too broad. Bryan: Okay. Shane: Relaxed Male is fine. That's a good domain name, we can use that. But it says Reconnecting Leaders to Nature, okay? Bryan: Right. Shane: And I think that's influenced maybe from hearing other podcasts and a lot of people do stuff like that, like leadership and whatever. Jocelyn: It sounds nice. Shane: It sounds nice, but it's so - what is a leader? Who are you really talking to? I'm just wondering if you wouldn't reconnect now. Imagine if this said - let's go super hyper-specific and broaden back out - what if it said Reconnecting Truck Drivers to Nature? Right? You are a truck driver. What if every truck driver in America listened to your podcast or read your blog at the truck stop or - there's millions of truck drivers out there, and they're probably as stressed out as you were until you figured out dang man, if I just go out and camp for a few days, I feel so much better about that drive to Pennsylvania. You know what I mean? Bryan: Okay. Shane: And so maybe it's just a tightening of the message to draw in super high quality traffic. You can get 30 hits a day on a blog, but if every one of them joined your list because they're targeted, you're getting 30 emails a day. So it's not about the bulk of traffic, it's about the quality of traffic. And I could even see maybe it expanding out to more like reconnecting blue collar workers to nature. Right, guys that are out there - these are manly men who are - what about the mechanic that's working on the trucks? What about the guys on the oil field that are taking the sand out, putting it where it needs to go? Shane: I think if you could just focus in a little tighter, you're going to have a better chance of resonating.It's not about getting attention. It's about resonating with the people who are paying attention. Jocelyn: Because right now, when I look at your website, just on first glance, it reminds me of some type of yoga retreat or something. And I don't feel like that's who you are. Shane: Yeah, right. It's more like being the meditative quality of being in the tent. It's not about sitting around going Wohhmm with yoga mats on the side of the lake right? Jocelyn: So I think where we are right now, is you have to decide who am I and what problem am I solving for people in a unique way? And that's what your site needs to say, and that's where your content needs to go. Shane: And you also have to create competitive advantage with your idea. Take the Flipped Lifestyle podcast. When we were thinking about the Flipped Lifestyle podcast, we started looking at other podcasts and saying, well what are these other guru people doing, right? We know we can teach this, we've taught people in real life...how can we be different? Okay? Bryan: Right. Shane: And how can we resonate? Well, the first thing we said was we've got to both be on the podcast. There's nobody else that's a husband and wife team doing what we're doing, right? Or at least not doing it as good as we can do it, okay? So that was one differentiator. And then we said let's exclude solo-preneur, single people, 20-something millennials running around Thailand on 6 bucks a day. We don't want to talk to them. We want to talk to families, we want talk to - we can talk to single people, but we want them to have kids. We can talk to married people, but we want them to have kids. And we decided that we would talk to families, we would talk to adults who were raising children, who wanted to go out and start their own online business, right? Shane: We would talk to people who had real responsibilities, like keeping other people alive and making in a real 9-5 job. Bryan: Right. Shane: So if you can think what's my unfair advantage? I've been in a truck for 11 years. Who's a truck driver going to listen to? Another truck driver or some random other person who's trying to tell them to connect with nature? Right? Bryan: Right. Shane: Who's the guy working on the oil fields going to listen to? A guy that understands what he's dealing with? Your anxiety is different than our anxiety, right? Bryan: Right. Shane: So if you can really hone in and just...I'd love to see a picture of you on the About page in your truck - like someone takes a picture of you leaning out the window. And be like, hi I'm Bryan, I'm a truck driver, I understand you. Let's go on a hike. Right? When a guy sees that, he wants to opt in, right? Because that dude gets me. Shane: I think back when the...when I was looking for somebody to follow, I looked at a bunch of gurus. I ran through the Ravenscrafts and the Brian Masons and the Timothy Ferris's and Gary Vaynerchuck's and all this. But I connected with Pat Flynn of The Smart Passive Income podcast, for one reason, and one reason only. When I went to his blog, at the very top above the fold, was a picture of him holding his son who was the same age as mine. I didn't know Pat Flynn from Adam. I didn't know what he was talking about. I didn't know what his podcast was about. But I did know this: he had a son, and he had the same concerns I did about that little boy. And I needed to go and listen to him, right? Bryan: Right. Shane: So, I think that's what you're too broad right now is. It's just too leadership and male. I get it, it's every man who could ever possibly lead anyone. But that's not where we got to be at. Does that make sense? Jocelyn: Yeah. And we've said if you're targeting everyone you target no one. Bryan: No one. Yeah. All right. And so, I can see. Is blue collar at this moment still too broad? Shane: Not necessarily. Usually it works better when you start really targeted. Truck driver's still pretty narrow. You don't want to also exclude people, right? Blue collar makes sense because you could say something like the blue collar man has a different kind of stress, a different type of anxiety than business people do. You know, we're out and we're doing physical things that could kill us. You know what I'm saying? We're risking our lives every day to make industry move, right? When I pull the lever on that thing of sand, if I'm in the way, whatever. If you're working on a car, you could break your hand or cut yourself, or whatever. You're constantly on call, you never know when you're going to be needed. There's just a different way to present that, but a lot of blue collar people can totally relate to that. Shane: Like a mechanic, from an oil field worker, from a truck driver, from a logger, from a whatever is going to be able to understand what you're talking about. Jocelyn: And just remember that you don't have to necessarily use that in your language. And what I mean by that is, Shane and I, on our website, we don't say we only target families and people with children. We don't explicitly say that, we just put pictures of ourselves with our kids. Do people follow us who don't have kids? Yeah. And that's okay. But, in our minds, we're marketing to the people who are people - parents - with children. Shane: Yeah, and you could also say like - it says Reconnecting Leaders to Nature. That's cool, but what if it just said - what if it said this: The Relaxed Male. Reconnecting Working Men to Nature. Jocelyn: Yes. And that's what I was going to say is that you can use your language to allude to that without explicitly saying that, if that makes sense. Shane: Any person that's working could consider themselves a working man. But we all know that stereotypically, when you hear about a working man, you're talking about a blue collared guy going out and using his hands and doing stuff like that, right? Bryan: Right. Okay. Jocelyn: So does that make sense and fit the direction you think you're going? Bryan: Yes, it helps out tremendously. I had a little adjustment made last week with the mastermind group that I'm with. They were pointing out that I was being even more broad with one of the lead magnets, one of the opt in forms that I had on the site. I wasn't even mentioning men, it was self-coaching tools for a better life. And it's like, what does that even mean really, and who's that supposed to really attract to. So, they were like, well, you're about guys so why don't you start incorporating guys into that. So from here, yeah, I can see just nudge that down even granular. Shane: Yeah, right here it says: 14 of the Best Morning Routines. And it's just a name and thing, right? Bryan: Right. Shane: But what if that said - forget 14 - what if it said The Best Morning Routine For Working Men. No way they don't know it's them. You know what I'm saying? Shane: And you got this other opt in, I'm looking through your site, and it says Get Four Self-Coaching Tools to Beat Anxiety. What if that said Working Men Experience a Different Kind of Anxiety...and then the sub-heading said Get Four Self-Coaching Tools to Help the Working Man Beat Anxiety, or something like that. Bryan: Oh okay. Shane: You know what I'm saying? We can grammarize this is a little bit better later on. Right now we're just trying to get the mud on the wall. So. And your pictures. On this picture. I'm looking at your above the fold hero image. It's this beautiful picture of a tent sitting on a side of a lake looking down into a valley. I don't even know where that is. But it's gorgeous. Shane: But what if that was actually a truck driving down the road... Jocelyn: This needs to be...the About page needs to be a picture of you driving your truck. Shane: For sure. And even your front images, if it was like a truck - a huge open cinematography spread of a truck going down the road, but it was driving through the mountain of Colorado. So kind of tied in this image of truckery and cars and going down the road, but into nature or something like that. There's just a... Shane: And then instead of this picture of the tent that you've got on one scroll down, that could be a picture of people working in an oil field. And we could - about 50% of your images are nature, and about 50% of them are what we would consider blue collar jobs. Bryan: Okay. Shane: Truckers, miners, whatever. Bryan: Okay, got you there, yeah. Shane: And imagine then how much easier it would be to sell this thing. Hey guys, I'm Bryan. I'm a working man. I drive a truck. I know what you go through on a daily basis. I've been doing this for over a decade, and I know that you're job, while it's paying the bills and you're taking care of your family, you're doing a great job, but you're stressed, you've got a lot of anxiety. You're having trouble managing your working job and your life with your family. Well, I've started mentoring people in the Relaxed Male Coaching program, whatever...and I'm going to tell you how, on a daily basis, to get rid of the anxiety, get rid of all that stress, and I'm going to make sure that, not only can you go do your job that you love to do, but you can come home and be with your family. You can come home and go out into nature and be there with yourself so that you're a balanced working man, or something like that. Shane: That'd be an awesome name for it - The Balanced Working Man, or something like that. Have a guy standing up on top of an oil rig or something like that. But by niching down and really communicating who you're talking to, your blog posts are going to get more traffic. Those posts are going to get more opt ins, and you're going to have a much clearer picture of what you want to teach people. Does that makes sense? Bryan: I'm seeing that, yes sir. Shane: Does that clarify maybe how you could actually even teach your mentors in your coaching program? Bryan: I think it helps at least give me a better direction on how to point them to the...I realize how scattered I am with the information, and I'm just kind of talking too broad of an audience. So I definitely see where, if I was to just take that and just squeeze it down to even blue collared, ah, heck I could even do for the oil fields. I mean that would... Shane: Oh, that's a huge industry. Natural gas, oil, truck. That's the truckers, the drillers, the unloaders, the loaders, everybody. Jocelyn: I can even... Bryan: Precisely. Jocelyn: ...see this maybe going into - you could sell to corporate. To companies. Shane: Oh gosh, that would be huge. Make a deal with a company. Jocelyn: Yeah, maybe they want their workers to have a better quality of life, and you could market to them. Shane: Oh wow, that's really good. Really, really good. Bryan: Okay. Jocelyn: Okay Bryan, I think some really good stuff has come out of this conversation today, and I can't wait to see where you take this. Jocelyn: We always ask our guests before we go what is one thing that you plan to do in the next day or so based on what we talked about on this call. Bryan: Well, that is definitely going to be niching all the way down. I think I'm either going to focus in on the oil field angle a lot more. Get the language changed, and start just making sure that I have that particular guy in mind whenever I start re-writing some of the sales pages and things like that. Shane: And also, as you're - you've got coaching and mentoring down there - you could really focus hard on your product. Because it'll help you when you blog. If you know what that coaching and program's going to look like and you know what that happens, you know what you're pointing your stuff to to get something sold, it's going to make it a lot easier to write opt-ins, a lot easier to write blog posts, and it's going to make a lot of difference. Okay? Bryan: Okay. Shane: All right guys, that wraps up another great conversation with one of our Flip Your Life community members. It is awesome to see someone get focused on their idea, because with great focus on your idea, that's what leads to an awesome product. That's what leads to an amazing platform, and that's what leads to making money online and replacing your income so that you can quit your job and live the life you want. Shane: We would love to help you inside of our Flip Your Life community. All you have to do learn more about the community is go to flippedlifestyle.com/flipyourlife. You can read about all the amazing courses that we have inside to guide you through the process of starting, building, and growing your own online business. You can check out all of the amazing forums with our community of hundreds of family-focused entrepreneurs from around the world to rally around you and support you in your dreams. And of course, me and Jocelyn will be in there right with you all along the way. Shane: So go to flippedlifestyle.com/flipyourlife and check out the community today. Shane: We would also love to meet you live and in person in Lexington, Kentucky on September 19-21 at Flip Your Life Live. This is our Flip Your Life family reunion. It is our conference that we hold for all of our listeners of the Flipped Lifestyle podcast, and everybody that's a part of our Flip Your Life community. We would love to see you in Lexington, and you can get your ticket now at flippedlifestyle.com/live - that's L-I-V-E. Shane: But you want to hurry, because we are almost sold out and tickets will not be sold after August 30th. So you've got to get your ticket right now if you're going to get one. We only have a few left. It's in the teens, guys. Those seats are going to fill up, and we're not adding anymore chairs inside of the venue. Shane: And guess what? We are not doing this event in 2020. This is your last chance to come to Flip Your Life Live, the big conference that we've been holding for the past couple of years for our Flip Your Life community and Flipped Lifestyle podcast listeners. So go to flippedlifestyle/live right now so that you can get your tickets before they sell out. Shane: All right guys, that is all the time that we have for today. But before we go, we're super excited because Bryan has a Bible verse that he wants to share with you guys. Jocelyn and I get a lot of our inspiration and motivation from the Bible for our business and our life, and we love it when our guests have a verse that they want to share with everybody. So Bryan, take it away. Bryan: All right, my Bible verse is Isaiah 41:10 and it reads: So do not fear, for I am with you. Do not be dismayed, for I am your God. I will strengthen you and help you. I will uphold you with my righteous right hand. Bryan: Just completely dig that verse, because if you're ever feeling overwhelmed, you know that you don't have to live a life in fear. And fear is one of the big things that I like to talk about on my site itself, but there's always something you can use from God - He will actually help you out - you don't have to live a life of fear and worry that you're going to mess something up, because God's there to actually help you out. Shane: Whoo! That was a great Bible verse from Bryan. I love anytime the Bible says do not fear. We talk about this all the time with our kids. The Bible says do not fear or some permutation of that phrase like 365 times. The Bible gave us a do not fear quote for ever single day of the year, ya'll. Shane: So go out there in a fearless way. Don't be afraid to pursue and chase your dreams. There's nothing to be afraid of, there's everything to gain. You just got to take action and go get it done. Shane: That's all we've got for today ya'll, so until next time, get out there, take action, and do whatever it takes to flip your life. We'll see you then. Jocelyn: Bye. Links and resources mentioned on today's show: Bryan's Website Flip Your Life LIVE 2019 Tickets & Registration Information Flip Your Life community PROLIFIC Monthly Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Join the Flip Your Life Community NOW for as little as $19 per month! https://flippedlifestyle.com/flipyourlife

What is your LifeScore? Are you winning at the game of life? The term “LifeScore” refers to a trademarked tool from Michael Hyatt — but it is so well named that its meaning is immediately clear. The name itself asks a simple question: Are you winning at the game of life?  And if you are […] The post LifeScore: Are You Winning The Game Of Life? [LNIM152] appeared first on Late Night Internet Marketing with Mark Mason.

I love a good Affiliate Marketing Success Story as much as the next guy (or gal).  But this story is a little different.  Blogger and affiliate marketer Brady Cole is on the show this week to tell how he was able to parlay his pharmacy blog into an unexpected source of income.  Brady is a […] The post Affiliate Success Marketing Story With Helpful Pharmacist Brady Cole [LNIM151] appeared first on Late Night Internet Marketing with Mark Mason.

This is the third episode in a three-part series on autoresponder strategy– Autoresponder Tips.  In this episode, I offer more than a dozen tips that you can use today to super-charge your email marketing.  As we've discussed over the last several episodes, exactly how you choose to take advantage of email marketing can make or […] The post Autoresponder Tips: Email Marketing Fundamentals (Part 3) [LNIM150] appeared first on Late Night Internet Marketing with Mark Mason.

This is the second episode in a three part series on autoresponder strategy.  As we've discussed, how you take advantage of email marketing can make or break your online business.  Do you have a game plan for how to manage your email subscribers and the content that you will provide them over the coming months […] The post Autoresponder Strategy: Email Marketing Fundamentals (Part 2) [LNIM149] appeared first on Late Night Internet Marketing with Mark Mason.

Autoresponder strategy can make or break your online business.  Do you have a game plan for how to manage your email subscribers and the content that you will provide them over the coming months and years?  How will you manage lead magnets? In the next three episodes, I explore why you should pay attention to […] The post Autoresponder Strategy: Email Marketing Fundamentals (Part 1) [LNIM148] appeared first on Late Night Internet Marketing with Mark Mason.

Wondering what SEO Keyword Tool to choose and use?  In this episode, I break down my old-school recommendations from the past version my new, current recommendation, which is AHrefs.  Wondering why the show is a couple of days late?  I was on vacation.  Sorry for the delay. SEO Keyword Tool Show Notes   The keyword […] The post Choosing A SEO Keyword Tool: A Tale Of Two Approaches To Analyzing Keyword Data [LNIM147] appeared first on Late Night Internet Marketing with Mark Mason.

Entrepreneurial Depression is a real thing.  Does it impact you?  In this article, I give some examples of what the roller coaster looks like in my business and how it can make you feel.  I also talk about four steps you can take to combat “Entrepreneurial Depression” as a solo entrepreneur. Entrepreneurial Depression Show Notes […] The post Dealing With Entrepreneurial Depression: Four Tips For Dealing With The The Problem No One Is Talking About [LNIM146] appeared first on Late Night Internet Marketing with Mark Mason.

In this episode, I continue to answer some more common Drop Shipping Questions about using AliExpress, Shopify and Oberlo.  This all started with episode 143, where I described the drop shipping business model.  Last week, I answered a lot of common drop shipping questions. This week, I discuss whether or not you can run a drop shipping business […] The post More Common Drop Shipping Questions: Additional FAQs About eCommerce with AliExpress, Oberlo and Shopify [LNIM145] appeared first on Late Night Internet Marketing with Mark Mason.

In this episode, I answer common Drop Shipping Questions about using AliExpress, Shopify and Oberlo. Common Drop Shipping Questions Show Notes What to learn all about how to drop ship with Shopify and AliExpress?  Check out this amazing free webinar from our friends at Shopify.   Detailed show notes coming soon   Again, here is that Diamond-studded cat […] The post Common Drop Shipping Questions: Frequently Asked Questions About eCommerce with AliExpress, Oberlo and Shopify[LNIM144] appeared first on Late Night Internet Marketing with Mark Mason.

In this episode, I explain Drop Shipping Basics using AliExpress, Shopify and Oberlo.  As you recall, I have been working on a drop shipping eCommerce business for a few month now, and have had some success.  Because of that work, I have been getting lots of questions about drop shipping, and so I decided to […] The post Drop Shipping Basics: Starting Your Own Drop Shipping-Based eCommerce Business [LNIM143] appeared first on Late Night Internet Marketing with Mark Mason.

These three simple conversion tips and tactics can make the difference between profitability and failure.  Use them and sell more.  Ignore them, and you may find that you can't pay the bills.  On this week's podcast, I talk about my commerce project on Shopify, and how that has reminded me of some key things. Conversion […] The post Conversion Tips and Tactics : Three Simple Ways To Increase Conversions and Sell More [LNIM142] appeared first on Late Night Internet Marketing with Mark Mason.

Day Job Secrets can be hard to keep.  This week we take a look at some issues listener Phil has been facing at his day job.  Phil's side gig is closely related to his day job and involves a troll.  That makes the discussion pretty interesting.  We have some recommendations for Phil (who is plenty savvy enough […] The post Day Job Secrets: Should You Tell Your Boss About Your Side Gig? [LNIM141] appeared first on Late Night Internet Marketing with Mark Mason.

This week we tackle a question that I get all of the time — How To Get Started Online.  Let's face it, getting a business up and running can be overwhelming when you are first getting started.  What new people need is the big picture that explains how to navigate the online jungle, and that's […] The post How To Get Started Online: What To Do When You Are Just Starting Out [LNIM140] appeared first on Late Night Internet Marketing with Mark Mason.

When you run out of blog content ideas, you can feel desperate and alone.  Well, perhaps that's a slightly dramatic characterization, but you get the idea.  Running out of ideas stinks.  In this episode, I talk about how you will never have to worry about running out of blog content ideas again — ever. Blog […] The post Blog Content Ideas: How To Write A Post Even When You Are Stuck [LNIM139] appeared first on Late Night Internet Marketing with Mark Mason.

In this episode we talk about how to finish projects, even if you are stuck.  We often start projects with gusto, only to get lost in the messy middle and fizzle out.  I offer there ways to deal with this situation in this episode.  We also talk about How to Finish Projects Show Notes   In […] The post Online Business: How To Finish Projects (Even When You Are Stuck) [LNIM138] appeared first on Late Night Internet Marketing with Mark Mason.

In this episode, I offer a few simple online business accounting tips that will help you decide how important it is to register your own corporation, open a business bank account and buy business accounting software like Quickbooks or Freshbooks.  These are questions I get all the time, and they are fresh in my mind as […] The post Online Business Accounting Tips For New Entrepreneurs [LNIM137] appeared first on Late Night Internet Marketing with Mark Mason.

This week, I offer sever procrastination tips for those of us that suffer from procrastination due to fear and uncertainty.  You might not even realize it, but often times, procrastination can come not knowing what to do (uncertainty) or being afraid of the outcome (fear).  Fear of failure is a common case of the latter. […] The post Procrastination Tips: Overcoming Fear and Uncertainty [LNIM136] appeared first on Late Night Internet Marketing with Mark Mason.

I often get requests for Shopify SEO Tips — people who are trying to do search engine optimization for eCommerce.  The truth of the matter is that most eCommerce sites don't pay much attention to SEO, so with a little work you can often crush the competition when it comes to SEO.  In this episode, […] The post Shopify SEO Tips — Search Optimization for eCommerce [LNIM135] appeared first on Late Night Internet Marketing with Mark Mason.

Understanding Facebook Ad Manager can seem really intimidating when you first open the application.  After all, there are all these different tabs that are not well explained, and lots of terms being used with which you may not be familiar.  In this episode, I break down the hierarchy of Facebook Ad campaigns and try to […] The post Understanding Facebook Ad Manager: Ad Campaigns [LNIM134] appeared first on Late Night Internet Marketing with Mark Mason.

The other day, someone asked me to explain the Facebook pixel.  Now I'm no Facebook advertising expert, but I'll never forget the first time I noticed that brands were “following me” from their websites back to Facebook.  To be honest, it was a little creepy. It turns out that these brands were using a technology called […] The post What Is A Facebook Pixel [LNIM133] appeared first on Late Night Internet Marketing with Mark Mason.

Why attend conferences? That's a pretty darn good question.  Someone asked me recently why I choose to invest in conferences like Social Media Marketing World each year.  After all, the actual cost of attending a conference is not small when you consider the airfare, hotel and conference registration. But more than the actual cost is […] The post Why I Invest In Social Media Marketing World [LNIM132] appeared first on Late Night Internet Marketing with Mark Mason.

Ever wondered about UTM Parameters and Google Analytics?  Urchin Tracking Module Parameters are essentially special “tags” that you can add to links so that you can track the traffic generated by those links in Google Analytics.  Admittedly, these links can look a little intimidating.  So, in this episode, I explain UTM parameters for Google Analytics in […] The post UTM Parameters and Google Analytics: Understand Where Your Traffic Is Coming From [LNIM131] appeared first on Late Night Internet Marketing with Mark Mason.

Really big Amazon affiliate commission changes a few weeks ago may have a dramatic impact on your paychecks coming from the big online retailer.  Learn all about what changed, why I think Amazon is making the change, and what you can to if you are impacted. Show Notes   Do I still recommend as a place […] The post Amazon Affiliate Commission Changes: How Will They Impact Your Business? [LNIM130] appeared first on Late Night Internet Marketing with Mark Mason.