Podcasts about leaf group

  Do you have everything you'll need for a full day of sales appointments? This small list of actionable to-dos can make a big impact on staying organized and stress-free this AEP!   Read the text version   Resources: 2025 Medicare Advantage and Medicare Part D Premiums: https://link.chtbl.com/ASGF20241004 Get started with MedicareCENTER: https://identity.integrity.com/register How to Prepare for AEP Like a Pro: https://ritterim.com/blog/how-to-prepare-for-aep-like-a-pro/ Learn more about Ask Integrity: https://www.askintegrity.com/ Staying Motivated Amidst Change & Disruption: https://link.chtbl.com/ASGM20240710   What to Do if Your Medicare Part D Plans Become Non-Commissionable: https://link.chtbl.com/ASGN20241005   References: “5 Tips for Using a Cell Phone Car Charger.” Nonda.Co, Nonda, 21 June 2018, www.nonda.co/blogs/news/5-tips-for-using-a-cell-phone-car-charger. Nesmith, Meghan. “Clean IQ: What's Really in Those Tide to Go Pens? And Why Don't You Have to Rinse Them?” Apartment Therapy, Apartment Therapy, 3 May 2019, www.apartmenttherapy.com/tide-to-go-how-to-use-268453. Braverman, Jody. “What Are the Side Effects of Not Eating? | Livestrong.” LIVESTRONG.COM, Leaf Group, www.livestrong.com/article/134155-what-are-side-effects-not-eating/. Accessed 7 Oct. 2024. Naftulin, Julia. “What Is ‘Hangry'? Feeling Angry from Not Eating Is a Real Thing.” Health.Com, Health, 24 Sept. 2024, www.health.com/nutrition/what-is-hangry.   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Follow Us on Social!  Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance     Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/

Scott Messer is founder of media advisory firm Messer Media and former svp of media at Leaf Group. Scott is in the weeds on the digital ad ecosystem, and he broke down the current state of play for publishers. We discussed why traffic declines are still the No. 1 challenge for publishers, why publishers are shifting from traditional monetization mechanisms, retail media as potential allies, and why “curation” is the latest hot new trend in ad tech, even if it sounds quite a lot like what ad networks have always done.

Join Sarah Noll Wilson and guest T. Tara Turk-Haynes for a deep dive into the topic of diversity, equity, and inclusion. T. Tara shares the power of truly integrating DEI practices into an organization's processes and operations for greater impact and measurable results. About Our Guest T. Tara Turk-Haynes is a passionate advocate for diversity, equity, and inclusion. In her role at Leaf Group, she spearheaded the company's DEI journey, introducing impactful programs and resources for individual and group learning. She expanded global awareness of issues affecting underrepresented communities across the company's digital media and marketplace brands. T. Tara chaired Graham Holdings Company's DEI Council and has been recognized as a trusted leader offering valuable perspectives and advice. She has also made significant contributions through virtual events, panel discussions, and featured appearances at prominent conferences and publications. Website: www.equityactivations.com X: twitter.com/ttarahaynes Instagram: www.instagram.com/ttarahaynes LinkedIn: www.linkedin.com/in/ttaraturkhaynes TikTok: www.tiktok.com/@ttarahaynes The Wake Up by Michelle MiJung Kim: www.michellemijungkim.com/wakeup

Summary: We explored the dynamic intersection of StratOps and marketing operations, emphasizing the fusion of traditional marketing foundations with evolving tech trends for effective strategy formulation. Darrell emphasizes balancing technical skills with strategic acumen for career progression in marketing, and the need for diverse career paths beyond managerial roles. We also touched upon the transformative impact of no-code tools and the ever-changing martech landscape, highlighting the importance of a product management approach in martech stack management and the value of experienced professionals in tackling technical debt. We finish with insights on effective knowledge management, internal communication strategies, and the need for harmonizing front-end and back-end functions in martech operations to align with overarching company goals.What's up everyone, today we have the pleasure of sitting down with Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed.com. About DarrellDarrell began his career at Trumpia wearing multiple hats and later joined Leaf Group to lead a team focused on demand generation and marketing automationHe then took on the role of Director of Global Marketing at Hitwise, a data enrichment startup and later served as Director of Communications at the American Marketing Association, focusing on educational contentHe then ventured into the enterprise world into the esteemed role of Global Marketing Operations Lead at Amazon Web Services, the widely adopted cloud data platformDarrell's also a Course Instructor at MarTech Alliance for a brand new 8 week course on all things Marketing OperationsHe's the author of the Martech Handbook, covering effective use and scaling of martech with case studies and expert insightsAnd most recently he's moved over to Indeed.com as their Director of Marketing Strategy and OperationsDarrell, thanks so much for your time today. I feel like this is a long time in the making, we probably should've had you on years ago, truly appreciate all the love you've given us.Reinventing Marketing Operations with Strategic PlanningDarrell was a keynote speaker at MOps-Apalooza a few months ago and walked the audience through his refreshed pillars of MOPs success. He dived into the transformative approach he has developed for marketing operations, focusing on strategic operations (StratOps). This concept represents a significant shift from the traditional technology-centric model to a more holistic, strategy-focused framework. Darrell's initiative, developed in collaboration with industry leaders like Mike Rizzo, aims to realign marketing operations with broader business objectives.Historically, marketing operations has been synonymous with budget planning and organizational design. However, in recent years, the focus has expanded to include technology management. Darrell emphasizes that these behind the scenes components, though seemingly abstract, play a crucial role in a marketing team's functionality. The new framework he proposes integrates traditional aspects of marketing operations with the evolving demands of martech, signaling a union of past practices and current trends.Darrell's new pillars of MOPs success:Technology management (platform ops, engineering)StratOps (budget, planning)Enablement and PMO (PM, process design, adoption)BI + Insights (reporting, analytics)Darrell's personal involvement in the development and oversight of StratOps within his team highlights the practical application of these concepts. The transition to strat ops involves answering complex questions that impact a marketing team's operations, such as deciding between centralized or decentralized structures, optimizing the use of technology stacks, and involving legal teams in campaign management. These critical questions, previously scattered across various departments, are now being centralized under the strat ops function, demanding a more cohesive and strategic approach.Key takeaway: Emphasizing StratOps within marketing operations leads to a more cohesive and comprehensive strategy. This approach effectively combines traditional marketing foundations, such as budgeting and planning, with the continuously evolving trends in technology. By integrating these elements, marketing teams can craft strategies that are both grounded in proven methods and agile enough to adapt to new tech advancements. This balance ensures that marketing initiatives are not only technologically advanced but also strategically sound, maximizing the impact and efficiency of marketing efforts in a dynamic business environment.Balancing Technical Skills and Strategy in Marketing OpsDarrell shares his insights on the balance between platform knowledge and strategic skills. This topic is particularly relevant in the martech field, where professionals often grapple with the decision of prioritizing technical skills or broader strategic understanding. Darrell's perspective, shaped by his experience and industry polls, offers valuable guidance for marketing professionals at different stages of their careers.In the early stages of a marketing career, Darrell advises focusing on in-demand technical skills. His reasoning is based on job security, a crucial factor in today's dynamic job market. Mastering technical aspects like platform knowledge can provide a solid foundation and open up various opportunities. Darrell reflects on his career journey, noting that such skills have been a significant factor in the professional growth of many, including himself.However, as one's career progresses and reaches a subject matter expert level, Darrell suggests a shift in focus. He recommends dedicating more time to developing strategic skills while maintaining technical expertise. This advice stems from his observation of the industry, where professionals often continue to emphasize technical skills, potentially limiting their career growth and impact. Switching the focus to strategy can lead to a surge in career progression and the ability to drive more significant results.Darrell's approach is not just theoretical but is backed by his surveys on LinkedIn. While the initial poll indicated that platform knowledge was most beneficial, the follow-up survey revealed that strategy is often viewed as the strongest skill set among marketing professionals. This discrepancy highlights a common aspiration among marketers to excel in strategy, even if their day-to-day work is more technical.Key takeaway: For marketing professionals, the path to career advancement involves a strategic shift in focus. Early in your career, prioritize developing in-demand technical skills for job security and growth. As you become a subject matter expert, transition your focus towards strategy, dedicating more effort to understanding and implementing broader business strategies. This balance between technical proficiency and strategic acumen is key to maximizing impact and progressing in the marketing operations field.Navigating Career Paths in Marketing OperationsDarrell explores the nuances of career development in marketing operations, focusing on the transferability of skills across different platforms and the unique journey of individual contributors. His insights provide a valuable perspective for professionals considering their career trajectory within the martech industry.Darrell points out that core technologies in various platforms, such as marketing automation tools and CRMs, share fundamental similarities, typically rooted in relational database concepts. This commonality makes it easier for professionals to transfer skills from one platform to another, despite differences in interface or workflow processes. This adaptability is crucial in an industry where technological landscapes are constantly shifting.However, Darrell emphasizes that career aspirations are highly personal and vary significantly from individual to individual. For some, career success might mean working remotely with flexible hours, while for others, it could involve leading large teams and driving substantial impacts. This diversity in career goals necessitates a more personalized approach to career planning and growth.Darrell also addresses the current trajectory of careers in marketing, particularly the emphasis on people management as a measure of success. He highlights a discrepancy in the industry, where individual contributors, unlike their counterparts in engineering or product management, often face limited growth paths if they prefer not to manage people. This one-dimensional view of career advancement, he argues, can lead to ineffective leadership and dissatisfaction among professionals who are better suited to individual contributor roles.Darrell advocates for a change in this perspective, proposing that the marketing industry should offer more diverse and respected pathways for individual contributors. This change would not only provide more fulfilling career options but also improve the overall quality of leadership within the industry.Key takeaway: Skill transferability across marketing platforms is relatively seamless due to underlying technological similarities, aiding career flexibility. However, the marketing industry needs to broaden its approach to career growth, especially for individual contributors who may not aspire to people management roles. Embracing diverse career paths that respect and reward individual expertise, separate from managerial responsibilities, can lead to more satisfied professionals and effective organizational leadership.The Role of No-Code Tools in Marketing OperationsDarrell shares his perspective on the evolving landscape of no-code tools in marketing, highlighting their strengths and limitations. His insights are particularly relevant for marketers grappling with the balance between using accessible tools and understanding the underlying technology.No-code tools have revolutionized the way marketers approach tasks like website building and email campaign management. These tools offer simplicity and efficiency, enabling users to create and deploy projects quickly. Darrell acknowledges the appeal of these tools, especially for those who may not have extensive coding knowledge. They democratize the creation process, making technology more accessible to a broader range of professionals.However, Darrell emphasizes that despite the advancements in no-code technologies, the need for fundamental coding knowledge hasn't diminished. Understanding HTML, CSS, and JavaScript remains crucial, especially when it comes to customization and troubleshooting. He notes that while no-code tools are prevalent in tech and SaaS industries, this isn't necessarily the case in the broader global business landscape. Many companies still rely on traditional technologies, with a significant portion not fully embracing cloud technologies or advanced no-code platforms.Darrell also points out that while no-code tools can accelerate initial results and simplify certain processes, they often fall short when scaling up or needing significant customization. In such cases, engineering and development expertise becomes necessary to address complex challenges, maintain systems, and personalize experiences. The current capabilities of no-code and low-code platforms may not yet match the demands of larger scale, brand-specific, or highly personalized marketing operations.Key takeaway: No-code tools offer significant benefits in marketing operations, providing ease of use and speed in project deployment. However, a deep understanding of underlying technologies remains essential, especially for customization and scaling up projects. As the industry evolves, balancing the convenience of no-code solutions with technical expertise will be crucial for marketers to effectively manage and optimize their operations.The Future of the Martech StackDarrell shares his vision for the future of martech tools, delving into how the industry's ecosystem might evolve. His insights provide a glimpse into the dynamic nature of marketing technology and its potential trajectory in the coming years.Darrell anticipates that while the number of tools in a marketer's arsenal might remain constant, the composition and capabilities of these tools will likely change. He posits that the martech industry is cyclical, with larger companies often acquiring smaller, innovative point solutions to expand their market share. This acquisition strategy is driven by the desire to capture a larger share of the enterprise wallet, a sector where most of the financial opportunities lie.However, Darrell notes that maintaining a broad range of capabilities for a diverse customer base can be resource-intensive and may stifle innovation. Innovation, he suggests, typically originates from smaller startups that have fewer constraints and are more willing to take risks. These startups introduce new ideas and technologies, which are then absorbed into larger companies' portfolios, perpetuating the cycle of consolidation and innovation.Looking ahead, Darrell highlights data warehouse native technologies as a key area to watch. He has observed how these technologies enable marketers to get closer to data and create better customer experiences. While hesitant to predict that the entire future martech stack will be data warehouse native, he acknowledges the impressive capabilities these technologies bring and is enthusiastic about their potential to shape the future of marketing.Key takeaway: The martech landscape is expected to remain dynamic, with a consistent number of tools but evolving capabilities and composition. The cyclical nature of innovation and consolidation will drive these changes, with smaller startups pioneering new technologies that larger companies eventually integrate. Data warehouse native technologies are emerging as a significant trend, offering marketers enhanced capabilities and closer data interaction, indicating a promising direction for the future of martech tools.Revolutionizing Martech Management with Product ThinkingDarrell delves into the concept of managing martech stacks with a product management mindset, a transformative approach gaining traction among marketing operations teams. His explanation provides a roadmap for how marketing teams can adopt strategic product management principles to enhance their operations and decision-making processes.The idea of treating martech management like product management isn't entirely new, but it's gaining popularity due to its effectiveness. Darrell observed that many marketing ops teams independently adopted this approach, suggesting a natural evolution in the field. He theorizes that the close collaboration with product teams has led marketing professionals to adopt similar methodologies and frameworks.Strategic roadmapping, while it may sound complex, is essentially about creating a plan of action over a specific time frame. Darrell explains that adopting product management frameworks in marketing operations, particularly in decision-making and prioritization, can significantly improve efficiency and outcomes. He notes that humans are generally not great at prioritization, especially when multiple factors are involved. This challenge is where frameworks like weighted scoring and the RICE (Reach, Impact, Confidence, and Effort) model become invaluable.Darrell has adapted the RICE framework for marketing purposes, replacing 'Reach' with 'Marketers' and 'Impact' with 'Revenue.' This adaptation allows marketing teams to prioritize tasks more effectively, considering the impact on fellow marketers and revenue generation. He emphasizes the importance of long-term thinking in roadmapping, using the creation of reports as an example. By adopting a product-type mindset, marketing teams can move from creating ad-hoc, limited-use reports to developing universally accessible dashboards that provide greater value over time.Key takeaway: Adopting a product management approach to martech stack management can revolutionize how marketing teams operate. By implementing strategic roadmapping and prioritization frameworks like the adapted RICE model, marketing operations can become more efficient, focused, and impactful. This shift in mindset encourages long-term planning and decision-making, leading to more effective and comprehensive marketing solutions.Tackling Martech Technical Debt and Maintaining ContinuityDarrell addresses a critical concern in the martech industry: managing technical debt and ensuring continuity despite the inevitable turnover of skilled professionals. His insights shed light on the challenges and strategies for maintaining effective martech operations over time.The migration from Universal Analytics to Google Analytics 4, as Darrell notes, exemplifies the ongoing challenges in managing martech tools. A common issue in this realm is the abandonment of systems like Google Tag Manager when the responsible expert leaves the organization. This scenario often leads to significant technical debt, a burden that many companies struggle to manage.Darrell emphasizes the immense value of an experienced martech professional. The departure of such an individual can set a company back significantly, sometimes by months or even years. This impact highlights the importance of recognizing and retaining skilled martech staff. Darrell observes that successful companies often understand this and make efforts to maintain continuity in their martech teams.Technical debt, according to Darrell, usually arises from inexperience and short-term thinking. It represents the accumulated cost of past decisions that were not scalable or sufficiently integrated with other tools. Addressing this debt is challenging but not insurmountable. Darrell suggests that bringing in a highly skilled martech professional can be a solution. An expert with the right skills and experience can effectively prioritize tasks, match people to the right roles, and gradually alleviate the burden of technical debt.Key takeaway: Effective management of martech technical debt and continuity requires recognizing the value of experienced professionals in this field. Their departure can significantly impact an organization, underscoring the need for strategic hiring and retention practices. Tackling technical debt involves long-term thinking and prioritization skills, making seasoned martech professionals indispensable for navigating and optimizing a company's martech strategy.Enhancing Team Expertise and Prioritizing Documentation in MartechDarrell discusses the importance of knowledge sharing and documentation in martech, especially in dynamic environments like startups where turnover can be high. His insights emphasize the value of not just possessing knowledge but also disseminating it within a team.The loss of a key team member can be a significant setback for a company, especially if that individual held critical knowledge not shared or documented. This situation is as much a management issue as it is about the individual. Effective managers should encourage and prioritize documentation and knowledge transfer. This approach not only mitigates risks associated with turnover but also enhances the overall capability of the team.Documentation in startups is often deprioritized due to the fast-paced nature of these environments. However, its importance cannot be overstated, particularly in startups where frequent changes in staff are common. Creating robust processes and thorough documentation allows for smoother transitions when new team members join and helps address technical debt more efficiently.Darrell stresses the role of senior team members in developing the skills of their junior counterparts. This development is not just about technical skills but also strategic thinking. By elevating the expertise of the entire team, senior members can focus on higher-level challenges, such as innovation. Innovation, as per Darrell, should not solely rely on external vendors or martech tools. Instead, it should come from internal ideation and learning from various sources, including other industries and adopting frameworks from fields like product management.Key takeaway: Effective knowledge management and documentation are crucial in martech, particularly in fast-paced startup environments. Senior team members and managers should prioritize the development and documentation of processes, enabling the entire team to grow technically and strategically. This approach not only safeguards against the loss of key personnel but also frees up space for innovation and creative problem-solving, ensuring the team's resilience and adaptability.Mastering Internal Communication in Marketing OperationsDarrell shares his insights on the crucial role of internal communication in marketing operations, particularly as companies grow in size. His approach highlights the importance of ensuring that the impact and results of the marketing team's efforts are shared broadly and frequently within the organization.In smaller companies, the impact of marketing operations is often immediately apparent due to the close proximity of team members. However, as companies expand, this visibility diminishes. Darrell learned, especially during his time at AWS, that a significant portion of his role involved internal communication and alignment. In large enterprises, he notes, as much as 50% of time can be dedicated to this task. He emphasizes that effective communication is not just a necessity but also a skill to be honed, especially in large organizations.Practical ways to enhance internal communication include quarterly business reviews, bi-weekly newsletters, and maintaining an internal wiki. These tools serve multiple purposes: they keep team members aligned on projects and roadmaps, offer onboarding material and tutorials, and provide recorded versions of key meetings for reference. This comprehensive approach ensures that even new employees or those unfamiliar with the marketing ops team can quickly get up to speed without extensive one-on-one briefings.Darrell likens good internal communication to being an active player on a sports team. Just like a player calling for the ball signifies readiness to contribute to the game, effective communication within a company signals a team's preparedness and willingness to collaborate for shared success. This approach not only improves the efficiency of the team but also fosters a culture of openness and collaboration.Key takeaway: Effective internal communication is essential for marketing operations, especially in larger organizations. By implementing structured communication strategies like business reviews, newsletters, and internal wikis, marketing teams can ensure that their efforts and impacts are understood and appreciated across the company. This not only enhances team visibility but also fosters a collaborative environment where every team member is informed, engaged, and ready to contribute to the organization's success.Bridging Front-End and Back-End in Martech OperationsDarrell discusses the integration of front-end and back-end elements in martech, emphasizing the role of attribution tools as a bridge between these two functions. His insights offer guidance on aligning technological and team dynamics to enhance overall marketing operations.Attribution tools have become increasingly important in modern martech, serving as a crucial link between the analytical backend and the customer-facing front end. These tools allow for better demographic information and improved data integration into marketing automation platforms. The challenge, however, lies in effectively leveraging these tools to ensure seamless communication and value exchange between the different facets of a marketing team.Darrell advocates for a cascading OKR (Objectives and Key Results) goal-setting framework to guide the integration of technology within marketing teams. This approach ensures that the goals of the marketing operations team align with and support broader marketing and company objectives. If efforts within the marketing ops team aren't directly contributing to these overarching goals, it indicates a misalignment that needs addressing.Moreover, Darrell highlights the dual focus of marketing operations: serving both the marketers and the end customers. He rejects the notion of prioritizing one over the other, instead proposing a balanced approach where the needs and pain points of both marketers and customers are equally considered. This dual focus should be reflected in the roadmap and priorities of the marketing operations team, aiming to resolve challenges faced by both internal teams and external customers.Key takeaway: Successful martech operations require a harmonious integration of front-end and back-end functions, facilitated by tools like attribution software. Utilizing a cascading OKR framework ensures alignment with company-wide goals, while maintaining a dual focus on both marketers and customers enables the development of effective strategies and solutions. This balanced approach is key to maximizing the value and impact of martech initiatives, ensuring that both internal and external needs are adequately met.Finding Joy and Balance in a Multifaceted Marketing CareerDarrell shares his personal experience on maintaining happiness and balance in a diverse and demanding marketing career. His insights provide valuable lessons for professionals in any field, especially in the dynamic world of martech and marketing operations.Darrell attributes much of his career satisfaction to his genuine passion for the field. He recounts a memorable experience in Australia, where he had the opportunity to dine with Scott Brinker and Juan Mendoza, with the iconic Sydney Opera House as a backdrop. During this encounter, they discussed the very topic of balancing work with personal happiness. Darrell likened his professional activities to engaging in a hobby, comparing his enthusiasm for marketing operations to someone enjoying their favorite pastime. This perspective transforms work from a task into a source of enjoyment, akin to playing a video game or indulging in a hobby.This approach to work, seeing it as a hobby or a passion, allows Darrell to remain motivated and satisfied despite the various demands of his career. He recognizes that this mindset is not universal and acknowledges that others may not share the same level of enthusiasm or may not be in positions that allow such enjoyment. Darrell's experience with Scott and Juan reinforces the idea that finding joy in one's work can significantly contribute to overall career satisfaction and balance.Key takeaway: Passion and enjoyment in one's work are essential components for maintaining happiness and balance in a demanding career. Viewing professional activities as a hobby or a source of fun, as Darrell does, can transform the way one approaches work, leading to greater fulfillment and motivation. This mindset is particularly valuable in dynamic fields like marketing, where the blend of creativity, technology, and strategy offers endless opportunities for engagement and innovation. However, it's important to recognize that this approach may not be applicable to everyone, and acknowledging the need for change is crucial when work becomes draining or demotivating.Episode RecapDarrell starts us off with a focus on StratOps within marketing operations, underscoring the importance of merging traditional marketing foundations with evolving technology trends. This approach is pivotal for crafting strategies that are simultaneously grounded and agile, maximizing the impact and efficiency of marketing efforts in a dynamic business landscape. It's a blend that ensures technological advancement does not overshadow strategic depth.Career progression in marketing was another focal point. Early career professionals should hone in-demand technical skills for growth and security. As expertise deepens, the shift towards strategic understanding becomes essential. This balance between technical know-how and strategic acumen is vital for impactful career advancement. The discussion also highlighted the need for the industry to recognize diverse career paths, respecting individual expertise over managerial roles, which can lead to more effective leadership and satisfied professionals.A significant portion of the conversation revolved around the use of no-code tools and the evolving martech landscape. No-code tools simplify project deployment but demand a solid understanding of the underlying technologies for customization and scaling. As for the martech landscape, it's expected to remain dynamic, marked by a cycle of innovation and consolidation. Data warehouse native technologies are emerging as key players, indicating a promising direction for future martech tools.Adopting a product management approach to martech stack management is a game-changer. Strategies like the adapted RICE model can make marketing operations more efficient and focused. This shift encourages long-term planning and comprehensive solutions. Additionally, managing martech technical debt and ensuring continuity are crucial, highlighting the value of experienced professionals in strategic hiring and retention.The podcast emphasized the importance of effective knowledge management and internal communication in martech, especially in fast-paced environments. Prioritizing process development and documentation is key for technical and strategic growth. In larger organizations, structured communication strategies like business reviews and internal wikis are essential for team visibility and collaboration.The successful operation of martech hinges on the seamless integration of front-end and back-end functions. A cascading OKR framework aligns with company-wide goals, while focusing on both marketers and customers ensures the development of effective strategies. This balanced approach is essential for maximizing the value and impact of martech initiatives, catering to both internal and external needs.✌️ —Intro music by Wowa via UnminusCover art created with Midjourney

Thanks to our sponsor ⁠⁠⁠⁠⁠⁠candidate.fyi ⁠⁠⁠⁠⁠⁠for their support!  Listeners get 1st month free + 10% discount with promo code CEP. ⁠⁠⁠⁠⁠⁠candidate.fyi⁠⁠⁠⁠⁠⁠ – the candidate experience platform that transforms your company's interview process into a world-class experience Welcome to the ‘Falling Into TA' episode where Rhona Barnett-Pierce, Director of Recruiting Operations at the Leaf Group is my special guest. Rhona shares some great tips for improving the candidate journey for both companies as well as job seekers. We cover a number of important topics in this episode including: employee retention, applicant testing, the importance of hiring managers and more. Enjoy! If you like what you're hearing on this podcast please subscribe wherever you enjoy podcasts and please share with others. Want to comment, discuss, provide feedback you can send me a note via ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠, via the contact form on our website ⁠⁠⁠⁠⁠⁠TheCX.xyz⁠⁠⁠⁠⁠⁠ or via audio message below. Thank you for listening! ⁠⁠⁠⁠⁠⁠Chuck Solomon ⁠⁠⁠⁠⁠⁠ Host of The Candidate Experience Podcast This episode was recorded in May 2023 Resources: Connect with Rhona Barnett-Pierce on: LinkedIN ⁠⁠https://www.linkedin.com/in/rhonabarnettpierce/ Twitter: https://twitter.com/rhonab TikTok: https://www.tiktok.com/@rhonabpierce IG: https://www.instagram.com/rhonabpierce/ YouTube: https://www.youtube.com/@RhonaPierce #candidateexperience #candidatejourney #employerbrand #HR #talentacquisition #culture #workplaceculture #recruiting #worklifebalance #talent #worklifeboundaries #recruitmentmarketing #employerbranding #diversity #diversityandinclusion #hiring #networking #career #WFH #zoomfatigue #on-boarding #HR #mentalhealth, #resilience, #transparency, #ATS, #universityrecruiting, #DEI #assessments #meritocracy #feedback #candidatecommunications, #ERG, #employeeexperience, #thegreatresignation #empathy #quietquitters  #cultureadd #chatgpt #AI #hiretoretire #humantouch #jobadvertisements #retention Transcript: Chuck Solomon: Hi Rhona, how are you today? Rhona Barnett-Pierce: I'm good Chuck. How are you? Chuck Solomon: Very good, thank you. Can you tell listeners a little bit about yourself and your current role at your company? Rhona Barnett-Pierce: Sure. So first of all, thank you so much for having me candidate. Absolutely. Candidate experience is really one of my favorite things to chat about. I'm Rhona Pierce, like you said. I'm a former software engineer and project manager turned talent acquisition leader. I've been in TA full-time, officially since 2017. Mm-hmm. Unofficially long before that. Sure. I'm current, I'm currently the director of recruiting operations at Leaf Group, which means that I oversee the. Full recruiting process at leaf, everything from candidate experience, employer branding, sourcing all, all of the fun stuff. Sure. Many people haven't heard about Leaf Group. Leaf Group is a portfolio of media and e-commerce brands. Sure. Mostly in the lifestyle category. Some of our most notable brands are live Strong, well and good society, six Sachi Art. Most of the roles that we hire for are editorial marketing, software engineering, basically any role that you would imagine is needed to support a media or e-commerce company. Gotcha. So media company, not an arborist. Yes, exactly. Chuck Solomon: Gotcha. What got you started in this talent acquisition space? Rhona Barnett-Pierce: I love this question because the answer is definitely not. This is what I always dreamt of doing and went to school for. Yeah. Like most of the TA professionals that I know, I literally fell into ta. I was trying to solve the problem, the hiring problem we were having. Mm-hmm. At one of the companies I was working at at the time, I was an operations manager. Read full transcript: https://docs.google.com/document/d/1yj3Y-Rm9Hz_Qv9L504O3Zoj3vYX-2p-mhiSigqqbYms/edit?usp=sharing --- Support this podcast: https://podcasters.spotify.com/pod/show/candidate-experience/support

Thanks to our sponsor ⁠⁠⁠⁠⁠⁠⁠candidate.fyi ⁠⁠⁠⁠⁠⁠⁠for their support!  Listeners get 1st month free + 10% discount with promo code CEP. ⁠⁠⁠⁠⁠⁠⁠candidate.fyi⁠⁠⁠⁠⁠⁠⁠ – the candidate experience platform that transforms your company's interview process into a world-class experience Welcome to the ‘Falling Into TA' episode where Rhona Barnett-Pierce, Director of Recruiting Operations at the Leaf Group is my special guest. Rhona shares some great tips for improving the candidate journey for both companies as well as job seekers. We cover a number of important topics in this episode including: employee retention, applicant testing, the importance of hiring managers and more. Enjoy! If you like what you're hearing on this podcast please subscribe wherever you enjoy podcasts and please share with others. Want to comment, discuss, provide feedback you can send me a note via ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠, via the contact form on our website ⁠⁠⁠⁠⁠⁠⁠TheCX.xyz⁠⁠⁠⁠⁠⁠⁠ or via audio message below. Thank you for listening! ⁠⁠⁠⁠⁠⁠⁠Chuck Solomon ⁠⁠⁠⁠⁠⁠⁠ Host of The Candidate Experience Podcast This episode was recorded in May 2023 Resources: Connect with Rhona Barnett-Pierce on: LinkedIN ⁠⁠⁠https://www.linkedin.com/in/rhonabarnettpierce/⁠ Twitter: ⁠https://twitter.com/rhonab⁠ TikTok: ⁠https://www.tiktok.com/@rhonabpierce⁠ IG: ⁠https://www.instagram.com/rhonabpierce/⁠ YouTube: ⁠https://www.youtube.com/@RhonaPierce⁠ #candidateexperience #candidatejourney #employerbrand #HR #talentacquisition #culture #workplaceculture #recruiting #worklifebalance #talent #worklifeboundaries #recruitmentmarketing #employerbranding #diversity #diversityandinclusion #hiring #networking #career #WFH #zoomfatigue #on-boarding #HR #mentalhealth, #resilience, #transparency, #ATS, #universityrecruiting, #DEI #assessments #meritocracy #feedback #candidatecommunications, #ERG, #employeeexperience, #thegreatresignation #empathy #quietquitters  #cultureadd #chatgpt #AI #hiretoretire #humantouch #jobadvertisements #retention --- Support this podcast: https://podcasters.spotify.com/pod/show/candidate-experience/support

It's no secret that the past three years have presented fitness clubs with unseen challenges requiring immense tenacity to power through. But TITLE Boxing, the leading authentic heavy bag boxing club, has risen above the challenges and is now stronger than ever. The brand offers a workout designed to build your fitness, control your breathing, and clear your mind, with more than 145 locations and a proven franchise model that helps franchisees unleash their entrepreneurial spirit. To find out more about the concept, we decided to catch up with Felicia Alexander, CRO of BoxUnion and TITLE Boxing Club,  whose love of fitness started at a very young age. Felicia found her passion for boxing when she was only 16 years old, having lost her father to a sudden heart attack. Channeling the pain, Felicia put on the gloves and felt the inner power she never knew she had. She went on to have a successful career as a sales and marketing executive for companies like Sun Microsystems, Sony, Mattel, and Leaf Group. Together with her business partner, Todd Wadler, they launched BoxUnion back in 2017. Now, having been acquired by BoxUnion in early 2021, TITLE Boxing has been heavily investing in infrastructure and the refinement of operations to support franchisees. Join us on this episode of the Global Franchise Podcast as Felicia talks about exploring a gap in the market, improving members' experience, and most importantly, knocking out the mental health stigma. To keep your finger on the beating pulse of franchising, sign up for our newsletter at global-franchise.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook. Ⓛ https://www.linkedin.com/company/global-franchise/ ⓣ https://twitter.com/globalfranmag ⓕ https://www.facebook.com/globalfranchisemag/ This episode of the Global Franchise Podcast is brought to you by Unleashed Brands, the world's first youth enrichment franchise platform helping kids learn, play, and grow. For more information about the platform and franchise opportunities under Unleashed, head over to www.unleashedbrands.com.

Advertising has been a tumultuous business for some time now, but the one section of that market that's been holding its own for publishers is events. Part of the reason for that is that brands themselves are realizing that they need to differentiate themselves with consumers, which — according to Lindsey Abramo, the recently appointed CRO of Leaf Group, who was a guest of a live taping of the Digiday Podcast during the Digiday Publishing Summit in Vail, Colorado last month — has opened up an opportunity for Leaf Group to sell it's existing event franchises to sponsors. Leaf Group's art and commerce side of the business, which includes art marketplaces Society6 and Saatchi Art, is not reliant on advertising revenue, according to Abramo. That's a revenue stream that's pretty much specific to its media arm, which includes its editorial brands Hunker, Well + Good and Livestrong brands. But now, advertising is being added to Leaf's other art- and commerce-based events including The Other Art Fair, and through that addition, events have become one of the more lucrative areas of the business, she said. “Not only are our ticket sales up 25%, but so are sponsorship fees, and this is not over last year, this is up over 2019 prices,” said Abramo.

We are live on day two of Talent Acquisition Week! And today, for the third time on this podcast, we welcome the VP of Diversity, Equity, and Inclusion (DEI) and Talent Management at Leaf Group, Tara Turk-Haynes. Tara has made it her mission to embed DEI into Leaf Group's talent management strategy, with the hopes that this trend spreads across the entire industry. She explains why this mission is important to her and how she's gone about it in her current role, as well as why she's more likely to recruit ‘career changers,' why the industry should pay more attention to how they market to emerging talent, and why all companies should do their best to accommodate for the post-pandemic concerns of candidates. We then discuss Leaf Group's new Director of Recruiting Operations, Rhona Barnett-Pierce, paying specific attention to how Tara recruited her on Twitter, why Rhona's career trajectory ultimately landed her the job, and how her resume stood out from the rest because she highlighted the strengths that she would be using in the role she applied for.  We end with a chat about the current state of DEI and how companies need to do more to tailor their DEI targets according to their own needs, instead of setting them based on law and societal pressures. In 20 minutes, we gained a wealth of knowledge from the remarkable Tara Turk-Haynes, including the best career advice that she's ever received!    Key Points From This Episode:   For the third time on this podcast, we welcome the VP of Diversity, Equity, and Inclusion (DEI) and Talent Management at Leaf Group, Tara Turk-Haynes. How Tara is enjoying her second Talent Acquisition Week, and her favorite content so far.   What it means to embed DEI into TA practices.  Why Tara is focused on recruiting ‘career changers,' and how she goes about it.  What her TA Week panel discussed, and the outcomes thereof.  The importance of paying attention to the emerging talent market. Why companies need to speak to the post-pandemic concerns of candidates. How Tara recruited her new Director of Recruiting Operations, Rhona Barnett-Pierce. Why your resume should always highlight your strengths in the position you're applying for. How Rhona's career trajectory made her the perfect candidate for Tara.  What Tara prioritized when starting her current role of VP of DEI and TM. How she went about embedding DEI in Leaf Group's talent management strategy. Why companies need to be more deliberate and aware when forming their DEI targets. The best career advice that Tara has ever received.    Tweetables:   “My mission, and my own personal goal, is to talk about how we [can] embed diversity, equity, and inclusion into our practices, and not making them this separate thing that we talk about alongside talent.” — @ttarahaynes [0:03:36]   “You should be grateful to have a job. Even though labor statistics go up and down and sideways and we're telling all these different data stories, at the end of the day, something has shifted with the pandemic.” — @ttarahaynes [0:07:21]   “That's what people want: What can you pull out of your toolbox to show people that you will be successful at the thing they want to hire you for?” — @ttarahaynes [0:13:50]   “If you focus on salary first, you'll always get a little disappointed. But if you're happy where you are, if you like the people that you work with, if you feel like you're learning, then you're going to grow in so many other areas.” — @ttarahaynes [0:19:35]   Links Mentioned in Today's Episode:   Tara Turk-Haynes on LinkedIn Tara Turk-Haynes on Twitter Tara Turk-Haynes on Instagram  Tara Turk-Haynes on TikTok  Leaf Group  Center Theatre Group  Talent Acquisition Week  Rhona Barnett-Pierce on LinkedIn Talk Talent to Me Hired  

In this conversation, Rachel will share how her experience at Yahoo! and Walt Disney prepared her to lead the successful sale of Leaf Group and take the helm at Etsy to scale financial operations globally. Rachel is Etsy's CFO, bringing more than 30 years of senior financial experience to the company. She's responsible for overseeing global financial operations.Rachel joined Etsy from Leaf Group, where she served as CFO since 2015. While at Leaf Group, she led efforts that strengthened operating efficiency and helped the company through a transformative period and a return to growth. Prior to joining Leaf, Rachel was CFO at Move, Inc. and helped lead a successful sale of the company to News Corporation.Rachel has also held roles as Senior Vice President, Operations Finance at Yahoo! and at The Walt Disney Company, where she spent nearly 20 years in leadership positions in finance, operations, and technology teams. Rachel was elected to the Board of Directors of The New York Times Company in 2018.Path to Becoming a CFO | Airbase www.airbase.com LinkedIn

After building brands, teams, and customer bases at companies like Ticketmaster and Saatchi Art, Sean Moriarty was the perfect person to lead Leaf Group as it amassed its portfolio of leading digital brands. On this episode, Sean discusses some of the lessons he's learned and divulges how he's helping Leaf Group's brands experiment in an evolving digital world. Tune in to learn:Building the Ticketmaster platform (7:00)Lessons learned from earlier times about team building (8:30)What kind of opportunities are available for brands today within holding groups? (25:00)What commonalities exist across brands? (28:30)How to encourage experimentation while also providing proven best practices (30:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

In this episode, Katee and Jackye check in with T. Tara Turk-Haynes, the VP of DEI and Talent Management at Leaf Group where she oversees Leaf Group's diversity, equity, and inclusion as well as hiring efforts. They discuss engagement surveys and other people processes- give it a listen. T. Tara Turk- Haynes joined Leaf Group in 2016 as Director, People, where she led the company's employee engagement, talent acquisition and learning and development programs. T. Tara has worked in Editorial at Variety Magazine, serving as a Project Lead for the Rizzoli book, "Variety: An Illustrated History of the World from The Most Important Magazine in Hollywood" by Tim Gray. She has also worked at Metacloud (a Cisco company), Ticketmaster, NBC Universal, Sundance Channel, and Penguin Putnam. She is a first generation graduate from Eugene Lang College at The New School where she studied Social, Cultural and Urban Studies and Sarah Lawrence College where she studied theatre. Her work has appeared in Tamara Winfrey Harris's “Dear Black Girl” - a letter to young Black girls from Black Women along with Tarana Burke and others. She has also been featured in Lars Schmidt's “Redefining HR” book as well his podcast. She has been featured on several podcasts, panels, and workshops on equitable workplaces and hiring. She is also a playwright and most recently completed a Geffen Writer's room fellowship. If you like what you hear, we would like to encourage you to subscribe to our channel! We would also appreciate it if you would rate this channel by going here: RateThisPodcast.com/inclusiveaf We create this podcast as a labor of love. But if you would like to support this channel you can buy us a cup of coffee here: https://www.buymeacoffee.com/InclusiveAF

In this episode, Katee and Jackye check in with T. Tara Turk-Haynes, the VP of DEI and Talent Management at Leaf Group where she oversees Leaf Group's diversity, equity, and inclusion as well as hiring efforts. They discuss engagement surveys and other people processes- give it a listen. T. Tara Turk- Haynes joined Leaf Group in 2016 as Director, People, where she led the company's employee engagement, talent acquisition and learning and development programs. T. Tara has worked in Editorial at Variety Magazine, serving as a Project Lead for the Rizzoli book, "Variety: An Illustrated History of the World from The Most Important Magazine in Hollywood" by Tim Gray. She has also worked at Metacloud (a Cisco company), Ticketmaster, NBC Universal, Sundance Channel, and Penguin Putnam. She is a first generation graduate from Eugene Lang College at The New School where she studied Social, Cultural and Urban Studies and Sarah Lawrence College where she studied theatre. Her work has appeared in Tamara Winfrey Harris's “Dear Black Girl” - a letter to young Black girls from Black Women along with Tarana Burke and others. She has also been featured in Lars Schmidt's “Redefining HR” book as well his podcast. She has been featured on several podcasts, panels, and workshops on equitable workplaces and hiring. She is also a playwright and most recently completed a Geffen Writer's room fellowship. If you like what you hear, we would like to encourage you to subscribe to our channel! We would also appreciate it if you would rate this channel by going here: RateThisPodcast.com/inclusiveaf We create this podcast as a labor of love. But if you would like to support this channel you can buy us a cup of coffee here: https://www.buymeacoffee.com/InclusiveAF

In this episode, Katee and Jackye check in with T. Tara Turk-Haynes, the VP of DEI and Talent Management at Leaf Group where she oversees Leaf Group's diversity, equity, and inclusion as well as hiring efforts. They discuss engagement surveys and other people processes- give it a listen. T. Tara Turk- Haynes joined Leaf Group in 2016 as Director, People, where she led the company's employee engagement, talent acquisition and learning and development programs. T. Tara has worked in Editorial at Variety Magazine, serving as a Project Lead for the Rizzoli book, "Variety: An Illustrated History of the World from The Most Important Magazine in Hollywood" by Tim Gray. She has also worked at Metacloud (a Cisco company), Ticketmaster, NBC Universal, Sundance Channel, and Penguin Putnam. She is a first generation graduate from Eugene Lang College at The New School where she studied Social, Cultural and Urban Studies and Sarah Lawrence College where she studied theatre. Her work has appeared in Tamara Winfrey Harris's “Dear Black Girl” - a letter to young Black girls from Black Women along with Tarana Burke and others. She has also been featured in Lars Schmidt's “Redefining HR” book as well his podcast. She has been featured on several podcasts, panels, and workshops on equitable workplaces and hiring. She is also a playwright and most recently completed a Geffen Writer's room fellowship. If you like what you hear, we would like to encourage you to subscribe to our channel! We would also appreciate it if you would rate this channel by going here: RateThisPodcast.com/inclusiveaf We create this podcast as a labor of love. But if you would like to support this channel you can buy us a cup of coffee here: https://www.buymeacoffee.com/InclusiveAF

Zach sits down with Tara Turk-Haynes, the Vice President, Diversity, Equity & Inclusion and Talent Management at Leaf Group, to talk about the landscape of DEI, the talent market, data, and more. Want to know more about our LinkedIn Learning courses? Check them out! https://bit.ly/3k4havy Connect with Tara on LinkedIn, Twitter & Instagram. https://bit.ly/3Hqbkjd https://bit.ly/3zBO9Ax https://bit.ly/3MK22jj Interested in supporting Living Corporate? Check out our Support page. https://bit.ly/3egO3Dk

Over the past eight years, Leaf Group (formerly known as Demand Media until 2016) has transformed itself from a SEO-focused content farm to a commerce-driven media company that sold for $323 million to Graham Holdings last June. Much of that transition was done at the hands of CEO Sean Moriarty, who wanted to build a portfolio of expert-led content that readers turn to when making purchases. And now the media side of the business earns about two-thirds of its revenue from its commerce business, Moriarty said on the latest episode of the Digiday Podcast. Moriarty joined Leaf Group after the media company acquired online art marketplace Saatchi Art in August 2014, where he had served as CEO for a year. The addition of the artwork marketplace (and Society6, another marketplace Leaf Group acquired in 2013 that turns its network of artists' designs into buyable HomeGoods) has taught the media properties in the portfolio a lot about e-commerce, he said.

Sean Moriarty is the CEO of Leaf Group. Leaf Group is a media company that operates online brands and marketplace brands. The Leaf Group portfolio has e-commerce platforms like Society6 and Saatchi Art and publishing platforms such as Well+Good and Hunker. As the former CEO of Ticketmaster, Sean has a unique perspective on blending content and commerce. He was recently recognized as one of the “50 Best CEO's for Women” and one of the “50 Best CEO's for Diversity.”

Sean Moriarty is the CEO of Leaf Group. Leaf Group is a media company that operates online brands and marketplace brands. The Leaf Group portfolio has e-commerce platforms like Society6 and Saatchi Art and publishing platforms such as Well+Good and Hunker. As the former CEO of Ticketmaster, Sean has a unique perspective on blending content and commerce. He was recently recognized as one of the “50 Best CEO's for Women” and one of the “50 Best CEO's for Diversity.”

Mikhael Felker, VP of Information Security joins the show this week to talk about how he has mastered the financial part of the cybersecurity practice. Mike spends time with us to talk about employment opportunities, how he kicked off his career and what he looks for when hiring new talent. Bio: Information security executive experienced in security, privacy, risk & compliance program development and execution. Diverse sector experience (High Tech/Advertising, eCommerce/Consumer Goods, Education, Healthcare, Defense, Insurance). Extensive regulatory experience in (SOX, GDPR, CCPA, PCI, HIPAA, NY DFS, etc.) and frameworks (ISO 2700X, ITIL, NIST, CoBIT, etc). Ability to explain deeply technical knowledge to broad audiences and influence stakeholders to buy-into solutions. Conference speaker (RSAC, CSA, ISACA, ISSA, ISC2, ARMA, et.al.), educator, mentor and author of 50+ publications. Note: Views and opinions expressed are my own and do not necessarily reflect the views and opinion of my employer. https://www.linkedin.com/in/mikhaelf/   CISO Talk is supported by these great partners please make sure to check them out: KnowBe4: https://info.knowbe4.com/phishing-security-test-cyberhub  **** Find James Azar Host of CyberHub Podcast, CISO Talk, Goodbye Privacy, Tech Town Square, and Other Side of Cyber James on Linkedin: https://www.linkedin.com/in/james-j-azar/ James on Parler: @realjamesazar Telegram: CyberHub Podcast Locals: https://cyberhubpodcast.locals.com ****** Sign up for our newsletter with the best of CyberHub Podcast delivered to your inbox once a month: http://bit.ly/cyberhubengage-newsletter ****** Website: https://www.cyberhubpodcast.com Youtube: https://www.youtube.com/channel/UCPoU8iZfKFIsJ1gk0UrvGFw Facebook: https://www.facebook.com/CyberHubpodcast/ Linkedin: https://www.linkedin.com/company/cyberhubpodcast/ Twitter: https://twitter.com/cyberhubpodcast Instagram: https://www.instagram.com/cyberhubpodcast Listen Here: https://linktr.ee/CISOtalk   The Hub of the Infosec Community. Our mission is to provide substantive and quality content that's more than headlines or sales pitches. We want to be a valuable source to assist those cybersecurity practitioners in their mission to keep their organizations secure.

In this episode, I had the chance to sit down with a former colleague and friend, Tara Turk-Haynes. She is now the VP of Diversity Equity and Inclusion and Talent Management at Leaf Group. Listen to our conversation about the intersection of DEI and talent management, why DEI efforts must begin with education and how her roles at Leaf Group are helping her to untangle systemic issues in our organizations.

Interview with Tara Turk-Haynes – Tara is the VP, DEI & Talent Management at Leaf Group. Prior to that she was Director of Administration of Operations for Metacloud, a Cisco Company. She has worked in Editorial at Variety Magazine, at Ticketmaster, NBC Universal, Sundance Channel, and Penguin Putnam.

Tara explains the importance of defining nebulous terms and instead mapping them to core competencies and realities within the business, as well as why Leaf Group banned use of the term "Culture Fit" To learn more about how Hired can help you find your next great hire, head to hired.com/tt2m

Introducing The Ally Series. We're featuring senior DE&I executives from companies like Match Group, Capital One, Leaf Group, and more who are focused on driving representation, inclusion, and belonging at enterprise level companies. If you’re ready to do something about the way your company looks, see what a mature, comprehensive DE&I strategy looks like, and be a more effective ally, then this series is for you. DE&I WEBINAR: Awareness, Action, & Accountability; Embedding Technology into DEI Hiring Strategies

Society6, Saatchi Art alles bei der Leaf Group Aktie dabei - So Kunst online kaufen?

ExchangeWire's Rachel Smith and Ciaran O'Kane are joined by Leaf Group's Scott Messer to discuss Infosum's funding round; Facebook's response to Australia's New Media Bargaining Code; and Walmart's bid for TikTok.

PEAK6's Rachel Saunders joins Kieran Poole to discuss her campaign calling on digital media company Leaf Group to boost transparency around its recently concluded strategic review, and expose potential conflicts of interest.  View all of our products available by visiting our website.

https://archive.org/download/AAN900reaction/900%20Reaction.mp3 Featuring: Izak (The AIOWiki Podcast) Ryan Matlock (The Odyssey ScoopCast) Jo (Welcome to Odyssey!) Timmy Baze (AIOWiki) Carl Reed (Odyssey News) Wyatt Jackson (Adventures Into Odyssey) Grace and Heaven (The Raspberry Ripple Podcast) “JaySmouse” (AIOpinions) Riley Davison (The AIO Insider) Lil (The ToO) SPOILER WARNING: Full spoiler warning for “The Rydell Revelations, Part 3.” Spoilers are also permitted (and encouraged!) in the comments.

Today we chat with Deb Benton about her new fund, Willow, that she founded with Amanda Schutzbank.  Deb is on the board of Carbon38, TomboyX, The Leaf Group and she has all sorts of insight on how to do consumer investing well and what sort of metrics to look for.

Let's talk about the business of wellness…   Alexia Brue is the Co-Founder and CEO of Well+Good, a lifestyle publication devoted to the health and wellness industry. Launched in 2009, Alexia and her Co-Founder Melisse Gelula, have grown the Well+Good audience to 12 million visitors per month and diversified their product offering to include unforgettable retreats, a highly-rated cookbook and on-demand video. In 2018, Well+Good was acquired by Leaf Group for $10 million.    In this episode, Alexia shares how Well+Good got started, what self-funding taught them about discipline, and why experiential marketing is part of the online publication's DNA. We also discuss the journey leading up to the sale of Well+Good, the consolidation of the industry, and how big media players like Google and Facebook have made it difficult for small publishers.    Recorded during the COVID-19 pandemic, Alexia believes that there will forevermore, be an increased awareness around health and that the telemedicine and digital fitness trends will continue to see accelerated growth.   Thank you to our sponsors: The go-to legal firm supporting the wellness industry, Bird & Bird. Modern accountancy firm dedicated to saving you money, GrowFactor. Software booking experts, Mindbody.   To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

We're joined by Heidi Pancake, Vice President of People at Leaf Group in Los Angeles, CA.  We talk about why Heidi loves working in HR, challenges she's faced in her life, and how joining Twitter helped Heidi make connections at conferences.  It's Thanksgiving in the United States and we're thankful for Heidi and all of you! Heidi's recommendations: https://twitter.com/MindaHarts https://twitter.com/KatrinaKibben How to reach Heidi: https://twitter.com/PancakeHR https://www.linkedin.com/in/heidi-pancake/ Be sure to join us the 4th Sunday of each month at 7 PM ET for the #HRSocialHour chat on Twitter!