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Host Jeremy C. Park talks with Dr. Joseph A. Michelli, an internationally sought-after speaker, bestselling author, and organizational consultant who highlights his new book, "All Business Is Personal: One Medical's Human-Centered, Technology-Powered Approach to Customer Engagement." The book currently is available for pre-purchase with a release date of May 13, 2025 by BenBella Books.Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. Some of his other books include "Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on ThrivingDuring the Toughest Challenges," "The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging," "Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way," "Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People," and "The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company." During the interview, Dr. Michelli shares his background as a consultant, focusing on delivering greater experiences for team members and customers, and how his work with One Medical led to the book. He discusses the evolution of healthcare technology, highlighting the role of Dr. Tom Lee, founder of One Medical, in developing a technology that enabled same-day appointments and improved patient experience. He emphasizes the importance of balancing technology with human interaction to enhance customer experience and drive efficiencies, and shares some examples from the book that have broad applications for all businesses and industries. Joseph emphasizes the need for technology to empower humans and not replace them, and carries that into some of the key takeaways for readers. He concludes by stressing the importance of safeguarding the soul of a brand amidst technological advancements.Visit https://www.josephmichelli.com to follow Dr. Joseph Michelli and order "All Business Is Personal: One Medical's Human-Centered, Technology-Powered Approach to Customer Engagement" on Amazon or your preferred online or local bookstore.

Dr. Joseph Michelli offers invaluable insights on balancing AI and human interaction in customer experience, drawing from his extensive research and work with renowned brands like Starbucks, Ritz-Carlton, and Mercedes-Benz. His expertise in understanding the emotional drivers behind consumer decisions and the importance of self-reflection for business leaders makes this episode a must-listen for anyone interested in enhancing their customer experience strategy. Excited to share insights from the latest episode of the Delighted Customers podcast featuring Dr. Joseph Michelli, internationally renowned speaker, author, and organizational consultant! Here are three intriguing questions addressed during our conversation: How should CEOs approach the incorporation of AI and its intersection with customer experience? What are some common missteps companies make when balancing technology and human experience? How can businesses effectively leverage both technology and human touch to enhance customer relationships? Don't miss Dr. Michelli's upcoming book, All Business is Personal available now for pre-order!   Meet Dr. Joseph Michelli   Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times' #1 bestselling author. His books include: • Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges • The Airbnb Way: 5 Leadership Lessons for Igniting Growth Through Loyalty, Community, and Belonging • Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way • Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People • The Zappos Experience: 5 Principles to Inspire Engage and WOW • Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System • The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company • The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary • When Fish Fly: Lessons for Creating a Vital and Energized Workplace co-authored with the owner of the "World- Famous" Pike Place Fish Market in Seattle • Customer Magic: The Macquarie Way -How to reimagine customer experience to transform your business Joseph: • is a Visiting Professor of Service Excellence at Campbellsville University • is the recipient of the Customer Experience Professional Association's – Impact on the Customer Experience Profession award • is a Certified Customer Experience Professional (CCXP) • has been inducted into the Customer Experience Hall of Fame • has been named one of the Top 5 Customer Experience thought leaders for six consecutive years by Global Gurus • is on the founders' council of CustomerExperienceOne • has served on the editorial board member for the Beryl Institute's Patient Experience Journal • won the Asian Brand Excellence Award • holds the Certified Speaking Professional (CFP) designation from the National Speakers Association • is a member of the Authors Guild He received his master's and doctorate from the University of Southern California. Having journeyed with a close family member through a six-year battle with breast cancer, Dr. Michelli is committed to social causes associated with curing cancer and abating world hunger.

Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and front-line workers to grow and invest passionately in all aspects of their lives.Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times' #1 bestselling author. His books include: Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges The Airbnb Way: 5 Leadership Lessons for Igniting Growth Through Loyalty, Community, and Belonging Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People The Zappos Experience: 5 Principles to Inspire Engage and WOW Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary When Fish Fly: Lessons for Creating a Vital and Energized Workplace co-authored with the owner of the "World- Famous" Pike Place Fish Market in Seattle Customer Magic: The Macquarie Way -How to reimagine customer experience to transform your business

In this episode of Quah (Q & A), Sal, Adam & Justin coach four Pump Heads via Zoom. Email live@mindpumpmedia.com if you want to be considered to ask your question on the show. Mind Pump Fit Tip: BE the example! (3:07) The genius of Spotify's Wrapped. (24:57) Market updates and office vacancies in San Francisco. (29:40) Have creators lost their artistry in what they do? (35:26) Playgrounds were different back in the day. (40:12) Updating the audience on the guy's treatments done in Mexico. (44:01) The latest fitness trend to avoid. (52:27) Highlighting the coaching aspect of working with NutriSense. (57:42) Shout out to The New Gold Standard book. (59:11) #ListenerLive question #1 - What program can I do to gain muscle? (1:02:17) #ListenerLive question #2 - What are the negative effects of getting as much protein from shakes as I do? (1:14:32) #ListenerLive question #3 - How would you recommend getting the most out of training to build the athlete while maintaining my golf practice? (1:28:40) #ListenerLive question #4 - What is the best way to stop the “butt wink”, and is it as bad as some people put it out to be? (1:38:50) Related Links/Products Mentioned Ask a question to Mind Pump, live! Email: live@mindpumpmedia.com Visit Legion Athletics for the exclusive offer for Mind Pump listeners! **Code MINDPUMP at checkout for 20% off** Visit NutriSense for the exclusive offer for Mind Pump listeners! **Code MINDPUMP at checkout** Special Launch: MAPS 40+ ** Code 40LAUNCH at checkout ** Promotion ends December 24th, act now for $80 off + 2 FREE eBooks! December Promotion: MAPS Old Time Strength | MAPS OCR 50% off! ** Code DECEMBER50 at checkout ** Mind Pump #2152: How To Convince Friends & Family To Work Out Mind Pump #1165: Bishop Robert Barron On Physical Fitness, Satan, Evolution, Psychedelics & Much More Mind Pump #2092: How To Cultivate Amazing Relationships With Adam Lane Smith Spotify Wrapped is the streaming giant's secret growth hack Not at the bottom yet: SF office vacancy hits record high China-Affiliated Hackers Hit Critical U.S. Infrastructure Leave the World Behind - Netflix 8-Bit Christmas (2021)   Eterna Health – Refer a Patient Redditor banned after claiming he shoved an energy drink popsicle up his butt The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company Visit NED for an exclusive offer for Mind Pump listeners! Mind Pump #2112: Is 15 Minutes Enough Time For An Effective Workout? MAPS 15 Minutes Mind Pump #1860: Fourteen Of The Best Foods For An Amazing Physique Mobility and Core Exercises For An Optimal Golf Swing - Mind Pump 4 Best Golf Exercises - How to Increase Your Driver Distance! Mind Pump #440: Dr. Bhrett McCabe- Crush Mental Barriers & Dominate The Game Of Life MAPS Prime Pro Webinar Mind Pump #2135: Barbell Squat Masterclass Personal Trainer 3-Day Training – Starting Jan. 15, 2024 Mind Pump Podcast – YouTube Mind Pump Free Resources People Mentioned Bishop Robert Barron (@bishopbarron) Instagram Adam | Relationship Psychology (@attachmentadam) Instagram Teddy Swims (@teddyswims) Instagram Oliver Anthony (@oliver_anthony_music_) Instagram Adeel Khan, MD (@dr.akhan) Instagram   Dr. Stephen Cabral (@stephencabral) Instagram Brandon Harris (@higher__human) Instagram Bhrett McCabe, PhD (@drbhrettmccabe) Instagram  

In this episode, I had the pleasure of speaking with Horst Schulze, a visionary leader in the hotel industry. He shared his insights on the importance of purpose and belonging in the workplace, the role of leadership, and how his faith has influenced his approach to business and relationships.Key TakeawaysThe importance of purpose and belonging in the workplace: Mr. Schulze emphasizes that companies should hire people not just to fulfill a function, but to be part of a purpose and offer them a sense of belonging. He cites a large worker survey that found the number one thing employees value in their job is a sense of belonging.The role of leadership: Leaders need to have a strong sense of purpose themselves and be able to transfer that to their team. If leaders lack clarity or conviction, they cannot effectively inspire their team to strive for excellence.The power of service and relationships: Mr. Schulze argues that customer loyalty is built on trust, which is primarily established through relationships, not products. He believes that companies should focus on serving their customers well and building strong relationships with them.The vision of a leader: When Mr. Schulze started Ritz Carlton, his vision was to create the finest hotel company in the world. He carefully considered whether this purpose was good for all stakeholders - investors, employees, customers, society, and his community - and whether it was something that would be approved by God.Continuous improvement: Mr. Schulze believes in the importance of continuously striving for excellence, both in business and in personal life. This involves regularly asking yourself how you can do better in your work, relationships, and moral and ethical conduct.The influence of faith: Mr. Schulze's faith has greatly influenced his approach to business and relationships. He believes in loving and respecting all people, and sees his employees and customers as his neighbors. His faith has also given him a sense of purpose and conviction in his work.ResourcesExcellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise by Horst SchulzeThe New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company by Joseph MichelliArch and Tower PlusCapella Hotel GroupConnect with Horst SchulzeLinkedInTwitterConnect with Devin LinkedIn Twitter: @devinwsmith Subscribe and Review If you enjoyed this episode, make sure to subscribe to our podcast so you'll never miss an episode. We'd also appreciate if you could leave us a review on Apple Podcasts. Your reviews help us reach more people and create a bigger impact.

Dr. Joseph Michelli breaks down the most impactful ways to optimize the customer experience in your business.WANT THE FULL EPISODE? Check out yesterday's episode, Ep.92 I Dr. Joseph Michelli I Deciding to Optimize Customer Experience, or download it using this link. KEY TOPICS Building resources as you make bold decisions.Becoming genuinely interested in your customers.Why personalization isn't the single solution for improving client experience.What you want your business to be known for.Empowering your employees.What your customers are seeking from you. CONNECT WITH USwww.decidedlypodcast.com Join us on Instagram: @decidedlypodcast Join us on FacebookShawn's Instagram: @shawn_d_smith Sanger's Instagram: @sangersmith MAKING A FINANCIAL DECISION?At Decidedly Wealth Management, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy. LEARN MOREwww.decidedlywealth.comSUBSCRIBE TO OUR WEEKLY DECISION-MAKING TIP EMAIL Join us every Wednesday for more strategies to DEFEAT bad decision-making - one episode at a time! CONNECT WITH DR. JOSEPH MICHELLIWebsite: https://www.josephmichelli.com/ Books: https://www.josephmichelli.com/bestsellers/ Podcast: https://open.spotify.com/show/2H8Rz1uCMu9giW70vYMERo Blog: https://www.josephmichelli.com/blog/ Instagram: @josephmichelli Facebook: https://www.facebook.com/TheMichelliExperience Twitter: @josephmichelli LinkedIn: https://www.linkedin.com/in/josephmichelli/ Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. His latest book is Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges. Joseph's other titles include The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People, The Zappos Experience: 5 Principles to Inspire Engage and WOW, Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company, and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the "World-Famous" Pike Place Fish Market in Seattle. Joseph holds the Certified Speaking Professional designation from the National Speakers Association (NSA). He is a member of the Authors Guild, an editorial board member for the Beryl Institute's Patient Experience Journal (PXJ) and is on the founders' council of CustomerExperienceOne. Other achievements include winning the Asian Brand Excellence Award and being named one of the Top 10 thought leaders in Customer Service by Global Gurus. He received his master's and doctorate from the University of Southern California. Having journeyed with a close family member through a six-year battle with breast cancer, Dr. Michelli is committed to social causes associated with curing cancer and abating world hunger.

Dr. Joseph Michelli breaks down the most impactful ways to optimize the customer experience in your business. KEY TOPICS Building resources as you make bold decisions.Becoming genuinely interested in your customers.Why personalization isn't the single solution for improving client experience.What you want your business to be known for.Empowering your employees.What your customers are seeking from you.DON'T HAVE TIME FOR THE FULL EPISODE? Check out the 6-minute highlight clip, Ep.92 HIGHLIGHT I Providing your team freedom within boundaries. You can download it directly using this link. CONNECT WITH USwww.decidedlypodcast.com Join us on Instagram: @decidedlypodcast Join us on FacebookShawn's Instagram: @shawn_d_smith Sanger's Instagram: @sangersmith MAKING A FINANCIAL DECISION?At Decidedly Wealth Management, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy. LEARN MOREwww.decidedlywealth.comSUBSCRIBE TO OUR WEEKLY DECISION-MAKING TIP EMAIL Join us every Wednesday for more strategies to DEFEAT bad decision-making - one episode at a time! CONNECT WITH DR. JOSEPH MICHELLIWebsite: https://www.josephmichelli.com/ Books: https://www.josephmichelli.com/bestsellers/ Podcast: https://open.spotify.com/show/2H8Rz1uCMu9giW70vYMERo Blog: https://www.josephmichelli.com/blog/ Instagram: @josephmichelli Facebook: https://www.facebook.com/TheMichelliExperience Twitter: @josephmichelli LinkedIn: https://www.linkedin.com/in/josephmichelli/ Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. His latest book is Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges. Joseph's other titles include The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People, The Zappos Experience: 5 Principles to Inspire Engage and WOW, Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company, and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the "World-Famous" Pike Place Fish Market in Seattle. Joseph holds the Certified Speaking Professional designation from the National Speakers Association (NSA). He is a member of the Authors Guild, an editorial board member for the Beryl Institute's Patient Experience Journal (PXJ) and is on the founders' council of CustomerExperienceOne. Other achievements include winning the Asian Brand Excellence Award and being named one of the Top 10 thought leaders in Customer Service by Global Gurus. He received his master's and doctorate from the University of Southern California. Having journeyed with a close family member through a six-year battle with breast cancer, Dr. Michelli is committed to social causes associated with curing cancer and abating world hunger.

In this episode, Dr. Michelli outlines the service recovery process he writes about in detail in his book titled The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company This four-step process can be the difference between average and outstanding service recovery. 

The pandemic hasn't really been fun for anyone. We've seen cities shut down, businesses go under, and economic instability abound. But it has given us some lessons that will help keep businesses strong moving forward. Adam Schroeder and Naresh Vissa talk with Dr. Joseph Michelli about what exactly those things are and how you can implement them in your business. Dr. Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant. Dr. Michelli is the author of numerous national bestsellers, including The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary, The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company, the New York Times #1 bestseller Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System, and the new book STRONGER THROUGH ADVERSITY: World-Class Leaders Share Pandemic-tested Lessons On Thriving During The Toughest Challenges. He was named as one of the Top 10 thought leaders in Customer Service by Global Gurus. His new book is The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging. Dr. Michelli is an opinion columnist for the CEOWORLD magazine. Website: www.Patreon.com/WorkFromHomeShow www.AirbnbWay.com www.JosephMichelli.com www.WorkFromHomeShow.com

Today we are diving into a classic by Dr. Joseph Michelli - The New Gold Standard - 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz Carlton Hotel Company. In today's episode we are afforded the incredible opportunity to have Joseph (a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author) join us to help weave some of these concepts into the fabric of the Construction Industry and to explain how the Ritz Carlton's fanatical customer-centric approach helped build the empire of consistency that you see today. Joseph is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives.

WE'RE DISCUSSING: The unfortunate but very on-brand event that happened during our initial attempt at recording episode 5 while in Asheville, NC Debating how to count the days of a vacation (long story, ya just gotta listen) Luxury experiences + expectations Client experience + expectations How scarcity mindset as an entrepreneur can lead to taking on work that's unaligned and sub-par Learning when and how to say no (and yes) How to identify when you're out of alignment Things Kaitlyn takes into consideration when accepting clients outside of a ‘niche' Connor's great one-liner about client experience Kaitlyn's Airbnb booking mistakes and honest thoughts about the platform (it gets real passionate - ha) Spontaneity vs. making plans Takeaway lessons from our road trip so far Where we were headed next and why Bullet points / takeaways from the #winestainswisdom within the episode THE WINE: Stags' Leap Cabernet Sauvignon Napa Valley 2017 - https://www.totalwine.com/wine/red-wine/cabernet-sauvignon/stags-leap-cabernet-sauvignon-napa/p/13388750 THINGS/PEOPLE WE MENTIONED: Ozarks (tv show) on Netflix Bottleshock (movie) Vine to Voice (a brand voice & brand messaging course by Copy Uncorked) - https://copyuncorked.com/courses Notion Project Management software (Connor's) Clickup Project Management software (Kaitlyn's) The Copy House (a website copywriting course by Copy Uncorked) - https://copyuncorked.com/courses The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company - https://rstyle.me/+BtZVQlly8Rkb--W-lu86SQ STAY CONNECTED Kaitlyn on Instagram - @kaitlynhparker - https://www.instagram.com/kaitlynhparker/ Connor on Instagram - @connor_parker - https://www.instagram.com/connor_parker/ The Podcast on Instagram - @winestainspod - https://www.instagram.com/winestainspod/ Website: https://kaitlynhparker.com/wine-stains-podcast

Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielsen BookScan, and New York Times #1 bestselling author. His latest book is Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges. Joseph's other titles include The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging; Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way; Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People; The Zappos Experience: 5 Principles to Inspire Engage and WOW; Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System; The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary; The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company; and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the “World-Famous” Pike Place Fish Market in Seattle. Dr. Michelli holds the Certified Speaking Professional designation from the National Speakers Association (NSA). He is a member of the Authors Guild, an editorial board member for the Beryl Institute's Patient Experience Journal (PXJ), and is on the founders' council of CustomerExperienceOne. Other achievements include winning the Asian Brand Excellence Award and being named as one of the Top 10 thought leaders in Customer Service by Global Gurus. He received his master's and a doctorate from the University of Southern California. Having journeyed with a close family member through a six-year battle with breast cancer, Dr. Michelli is committed to social causes associated with curing cancer and abating world hunger. What you'll learn about in this episode: How Dr. Michelli created for himself an opportunity to break out of working in the corporate world and become an independent consultant Why one of the fundamental keys to getting out of a corporate job and working for yourself is understanding the process of serving customers in a profitable way Why it is important to create an experience that encourages your customers to stay with you for the long haul What actionable steps Dr. Michelli recommends to anyone who wants to navigate difficult challenges, and why asking “what if” can be a powerful tool Why it is important to find a mentor or coach you can trust and then stick with them, building a fruitful relationship and learning everything you can Why it is important to make rock-solid promises you can deliver on, and how the Ritz-Carlton Hotel in Dubai can teach an important lesson on overvaluing customers How Dr. Michelli realized the important lesson that he doesn't need to know everything or always have an answer Why empathy is a powerful skill to develop to help you better understand the journey your customers experience working with you How to deal with Imposter Syndrome and accept your flaws and still recognize the value that you offer others Resources: Website: www.josephmichelli.com Facebook: www.facebook.com/TheMichelliExperience LinkedIn: www.linkedin.com/in/josephmichelli/ LinkedIn: www.linkedin.com/company/the-michelli-experience/about/ Twitter: @josephmichelli Additional resources: Real Estate on Your Terms by Chris Prefontaine SmartRealEstateCoachPodcast.com/webinar SmartRealEstateCoachPodcast.com/ebook SmartRealEstateCoach.com/QLS Smart Real Estate Coach Podcast Sponsor: Paul G. Dion CPA, CTC  

Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives.Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. His latest book is Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges. Joseph’s other titles include The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way,Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People, The Zappos Experience: 5 Principles to Inspire Engage and WOW, Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company, and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the "World-Famous" Pike Place Fish Market in Seattle.Joseph holds the Certified Speaking Professional designation from the National Speakers Association (NSA). He is a member of the Authors Guild, an editorial board member for the Beryl Institute's Patient Experience Journal (PXJ), and is on the founders' council of CustomerExperienceOne. Other achievements include winning the Asian Brand Excellence Award and being named as one of the Top 10 thought leaders in Customer Service by Global Gurus. He received his master's and doctorate from the University of Southern California.Having journeyed with a close family member through a six-year battle with breast cancer, Dr. Michelli is committed to social causes associated with curing cancer and abating world hunger. Follow cityCURRENT: www.cityCURRENT.newsFollow Dr. Joseph Michelli online: https://www.josephmichelli.com/Order Dr. Michelli's latest book, Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges: https://amzn.to/2IxQHaZ

Michael Crafton is the President and CEO of Nelbud Services Group. Founded in 2005, the company’s origins were humble to say the least, with only Michael’s pickup truck and $800 in hand. He has since grown the business into the largest self-performing kitchen exhaust hood cleaning company in the country and been recognized four times as an award-winning top workplace in Indiana.  Michael strives to create a best-in-class employee experience and accomplishes this by creating sustainable careers that empower, attract, and promote an engaging culture. In this throwback episode, you’ll hear Michael emphasize how the happiness and satisfaction of employees directly impacts customer experience. Michael also shares ways to integrate the mindsets and cultures of different regions, based on his experiences supervising numerous mergers. Truth You Can Act On:   1. Happy Employees Create Happy Customers    Supporting Quote:  Micheal Crafton: “I may or may not have been accused of being survey happy, because I am.I absolutely love hearing how people are feeling and thinking. So we actually take legitimate and actionable steps when we do these surveys. And one of the things that we kind of preach is it's kind of like, you can't complain if you didn't vote, you know, please tell us what you're concerned with or what you're really happy with so we can make it better or we can continue doing it. We did a survey back in December of 2017, and the number one thing we got back was work-life balance, which was kind of expected. You know, you kind of expect it, but you also don't. I want to kind of realize it. And one thing we did from that survey, and I think it went a long way with the group, is we had two PTO days. We had a volunteer time, and then we kind of created this semi-flexible kind of emergency work time that they could use when they needed, and that was a direct reflection of that survey as a company.”   2. Rely on Employee Referrals When Hiring   Supporting Quote:  Michael Crafton: “So there was a time in our business life cycle where 100% of our employees were employee referrals, and I really wish that kind of pace continued because it was kind of a self-policing kind of set the expectation for all, for all new hires, but also current employees, because everybody was a friend, but also a friend of a friend. It is absolutely critical to the success of our business. We estimate that it costs us between six and $10,000 to hire a person that leaves within the first hundred days. So for us, it's important that we make the right hiring decisions at the right time for the right person, and we have, not a hundred percent, but I would say eight out of 10 employee referrals stay longer than 100 days. And typically, you know, two to three or four years or so we actually pay $250 every 30 days up to the hundredth day. So it's a thousand dollars for the employee that referred the new person. And then we actually pay the new person 250 bucks dollars as well on their hundredth day as a kind of a reward for making it to that point. We kind of take a chance on, you know, in taking the referral from their friends, which I think is important.”   3. Dynamic Company Culture Must Adapt   Supporting Quote:  Michael Crafton: “In January of 2015, we did a merger. It was actually the biggest merger we've ever done with a really large company on the East coast based out of Atlantic City. One of the things that we didn't anticipate, and especially I didn't anticipate, is both the East coast and the Midwest have really phenomenal, hardworking, passionate people who, I feel like are, you know, equals in the sense of characteristics, but on the East coast, the personalities are a lot different. The funny story I always tell is when I did the opening speech for the merger, you know, I'm from the Midwest born and raised and, you know, I'm typically really kind of flamboyant and I'm like happy and loud, and I like to hug people, and you know, on the East coast, it's a lot more guarded and people want to get to know you before they hopefully kind of reach in for the hug. It was just a really weird dynamic. And to be honest, the failure that we had is I just thought instantly everybody was just going to buy into the culture and kind of love the vision and the mission. And it wasn't like that. And it took us almost two entire calendar years to fully integrate and get that buy-in of especially the core values, which are in my opinion, the most important before we were able to kind of take that next step. And those first two years were very rocky. We went through a really unique time. Not that we performed poorly, we just didn't hit the growth targets that we had set for ourselves pre merger, and I think that a lot of it had to do with the culture. So it's been about three years now. We've beat budget every single month. We have more, our demand is so high that we're having a hard time with our supply, meaning we can't hire quick enough. Our customer service ratings are through the roof. We're integrating or innovating as fast as we humanly possibly can, and we've done multiple acquisitions in the last six months that we hadn't done in two years. So it's 100% a testament to complete and total company buy into what we're trying to accomplish as one team.”   4. Set Your Priorities   Supporting Quote:  Michael Crafton: “For us, it's really, really important that we focus on culture, talent skill, and in that order, because it's not that there's a lack of talented people out there. I think that there's a lack of skilled people. And because we obviously, I said before, we have to train our people internally. So as long as we can find a culture fit  that is talented, we can teach the skill, whereas most companies, and where we were before, we would look for skilled people to fill roles, not paying any attention to the culture fit, or maybe the talent fit. To repeat, it’s culture, then talent, then skill third. So for us, as we continue to grow and as we focus on programs to not only teach that skill, but replicate the culture fit that they are to the team, it's just, again, it's really, really important that our senior managers stay engaged, and there has to be constant communication.” Book Recommendation: The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company, by Joseph Michelli

Tori and Seth Bolt are the Superhosts behind https://www.boltfarmtreehouse.com/ (Bolt Farm Treehouse), the #1 Airbnb in South Carolina. They are dedicated to creating inspiring luxury nature retreats that help travelers reconnect and experience transformative travel, and they have some incredible tips. They’ve welcomed more than 2,000 guests from 25 countries, earning them over half a million dollars and garnering them over 650 five-star reviews. If you’re in the short-term rental space, you’ve probably seen pics of the Bolt Farm Treehouse before — https://www.instagram.com/p/CGlUGOgpEdI/ (it’s gorgeous) — and they have a new property launching next week! Whether you want to learn how to create unique and meaningful experiences that create lifelong customers or just want to know how you can be one of the first people to stay at their new nature retreat, this episode is going to be a blast! To learn more, and for the complete show notes, visit: https://thanksforvisiting.me/ (https://thanksforvisiting.me) Resources: Instagram: https://www.instagram.com/boltfarmtreehouse/ (@boltfarmtreehouse) https://www.boltfarmtreehouse.com/ (www.boltfarmtreehouse.com) Get the ultimate hosting cheatsheet: http://thanksforvisiting.me/hostinghandbook (thanksforvisiting.me/hostinghandbook) #STRShareSunday: https://www.instagram.com/basecampatcedarfork/ (@basecampatcedarfork) https://www.amazon.com/New-Gold-Standard-Leadership-Ritz-Carlton/dp/0071548335 (“The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company”) Thanks for Visiting is a production of http://crate.media (Crate Media)

Host Jeremy C. Park talks with Dr. Joseph Michelli, who highlights his new book, "Stronger Through Adversity," which is available for pre-sale now through mid-December 2020. The book is the synthesis of conversations Dr. Michelli conducted throughout the pandemic with more than 140 CEOs and senior leaders from nonprofits, public safety organizations, and global brands like Starbucks, Lexus, Airbnb, Barron's, Godiva, Salesforce, and PwC. It offers insight on leadership, self-care, how to effectively manage uncertainty, the art of transparent and authentic communication, and much more. A portion of the book's royalties is also going to Direct Relief, an international organization providing food and supplies to those most affected by the virus.About Dr. Michelli: Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. His latest book is The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging. Joseph's other titles include Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People, The Zappos Experience: 5 Principles to Inspire Engage and WOW, Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company, and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the "World-Famous" Pike Place Fish Market in Seattle.Joseph holds the Certified Speaking Professional designation from the National Speakers Association (NSA). He is a member of the Authors Guild, an editorial board member for the Beryl Institute's Patient Experience Journal (PXJ), and is on the founders' council of CustomerExperienceOne. Other achievements include winning the Asian Brand Excellence Award and being named as one of the Top 10 thought leaders in Customer Service by Global Gurus. He received his master's and doctorate from the University of Southern California.Having journeyed with a close family member through a six-year battle with breast cancer, Dr. Michelli is committed to social causes associated with curing cancer and abating world hunger.Visit www.StrongerThroughAdversity.com  to learn more and pre-order your book.

Join me as I interview Dr. Joseph Michelli, Chief Experience Officer and Customer Service Expert**Stick around to learn how you can enter to win a trip to California to tour Airbnb headquarters and learn more about how they approach the customer experience (deadline to enter: December 16, 2019). ***Are you ready to transfer the excitement you have for your products and services to your customers? Tune in as we discuss the following:Inputs to a healthy customer experienceHow Zappos uses play to get employees to go the extra mile (and love it while they do)About Dr. Michelli and the Michelli ExperienceHow Airbnb disrupted the hotel industryA new breakfast strategy that Godiva is taking to delight its customersHow the convenience store industry is currently being disruptedAbout Dr. Joseph MichelliLearn more about the Michelli Experience (https://www.josephmichelli.com/)Connect with Dr. Michelli on Twitter | LinkedInResources Mentioned in this EpisodeLearn more about the Airbnb travel contestBook: The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and BelongingBook:The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel CompanyBook: Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz WayBook: The Starbucks Experience: 5 Principles for Turning Ordinary Into ExtraordinaryBook: The Zappos Experience: 5 Principles to Inspire, Engage, and WOWAbout this EpisodeEpisode: 12Title: Delight Customers the Airbnb Way + TRAVEL GIVEAWAYRelease Date: December 9, 2019Guest: Joseph Michelli, Ph.D.Connect with Lead with Levity: Website | LinkedIn | Facebook | Instagram

Dr. Joseph Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant. Dr. Joseph Michelli is the author of numerous national bestsellers, including The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary, The New Gold Standard: 5 Leadership Principles for Creating a   Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company, and the New York Times #1 bestseller Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System.  He was named as one of the Top 10 thought leaders in Customer Service by Global Gurus. His new book is The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging. Dr. Michelli is an opinion columnist for the CEOWORLD magazine. Podcast Highlights   Who is Joseph Michelli?    Joseph was a kid raised in a small town in Colorado and his parents imparted a key lesson to him when he was young. Namely, the responsibility of being raised in that family was that he would give more to the world than he took, and if he did the world would give more to him than he could ask for. Being accepted into graduate school was quite an achievement for Joseph, no one else in his family had graduated from college at the time. He was pretty focused on his own success in his career for a while until he realized that it wasn’t really about him at all, it’s about telling the stories of the clients he worked with as a consultant. Ultimately, those experiences helped Joseph write books about other people to tell their stories. All of the art of success is taking great principles and celebrating the victories of people you work with and people who are doing inspiring things in the world. The world is hungry for uplifting positive leadership and tools that enable them to experience their own greatness.   Inspiring Greatness   We are in a world where short term rentals have blown up and AirBnB is a point in that journey. They created a marketplace that unlocked incredible potential for millions of people and now they are on the same playing field as historical giants like Marriott.   What is hospitality?   Hospitality is taking the basics of service like being responsive, acting with urgency, get it right and make it right, and consistency, and then adding on the understanding of human needs that go beyond a transaction. It’s about an emotional experience where someone cared for and about me in a world that is often very lonely and strange. The real estate itself is the table stakes of getting into the game. The experience is far more important and that’s the element that’s missing in the corporate way of doing things. In many ways the big hospitality companies are trying to emulate the more successful short term rental operations. Solopreneurs will always have an edge over massive businesses because they’re more nimble and can provide a more

Truth You Can Act On: Happy Employees Create Happy Customers: It's crucial to maintain emotional ownership from employees regarding what your company is trying to accomplish. Providing the freedom for staff to make decisions empowers their happiness and fuels sustainable growth and success. Rely on Employee Referrals When Hiring: Your employees are your best gauge as to whether or not new potential hires will properly fit the culture of your business. It's incredibly expensive to lose new hires quickly - save time and money by relying on your strongest brand advocates to guide the process of adding staff. Dynamic Company Culture Must Adapt: The needs and wants of staff are ever-changing. Develop a diverse array of creative benefits, providing constant opportunities for enhancing communication, fostering mentorship, and developing professional skills. Above all, actively listen to your employees and stay connected. Set Your Priorities: Don't do yourself a disservice by searching for new employees purely based on hard skills. Rethink this idea: assess their culture fit first, talent second, and skills third. Focus on individuals who will bring energy, charisma, and will buy into the goals of the company. This passion will drive the will to learn the craft. Full Shownotes: https://gutplusscience.com/michael-crafton/ Book Recommendation: The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company, by Joseph Michelli Sponsors: LHD Benefits - LHD is a full-service employee benefits firm, that empowers their clients to make the best possible decisions for their employees -- to define optimal objectives, monitor outcomes, improve health, and engage and advocate for employees and their loved ones. Emplify - Are you still using pulse surveys? How about annual questionnaires? If your organization relies on either of these, it's time to discover Emplify.  Emplify has created a new way to measure employee engagement. It's where CEOs who want to know what's really happening within a workforce go… to get honest feedback… and to understand what needs to change for people to love their work using simple and trustworthy data.

Dan Wood is the Executive Director of the National Christian College Athletic Association. He joined the NCCAA national office staff in 2000. Dan was the recipient of the 2016 Professional Excellence Award from Southern Wesleyan University’s (SWU) School of Education. He serves on the Advisory Board of Sports Spectrum Magazine, is a member of Greenville Connect Ministry, and as a member of ALIVE Wesleyan he has provided leadership in building and capital campaigns and youth ministry. Prior to his time with the NCCAA, he was involved in Christian Higher Education, beginning in 1987 as a professor, coach, and Athletic Director at Christian universities. Dan was awarded NCCAA and NAIA Coach of the Year in Men’s Soccer and Men’s Golf; received the NCCAA Meritorious Service Award; and was inducted into SWU and Oklahoma Wesleyan University’s Athletic Hall of Fame.   In today’s episode, we discuss: What the NCCAA does Why Christian Higher Education is important The high level athletics played at the NCCAA level How he overcame cancer and losing an eye during his life NCCAA Website: www.TheNccaa.org Linkedin: www.linkedin.com/in/dan-wood-29781210 NCCAA Facebook: www.facebook.com/TheNCCAA NCCAA Twitter: @TheNCCAA In a Pit with a Lion on a Snowy Day: How to Survive and Thrive When Opportunity Roars by Mark Batterson The Circle Maker: Praying Circles Around Your Biggest Dreams and Greatest Fears by Mark Batterson The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company by Horst Schulze Past "Success is a Choice" podcast episodes of interest ... Todd Gongwer (LEAD...for God's Sake) - Episode 062 Darrin Gray (All Pro Dad) - Episode 059 R-Jay Barsh (Southeastern University basketball coach) - Episode 046 Rob Miller (Commissioner of Wolverine-Hoosier Conference) - Episode 017 Larry DeSimpelare (Commissioner of Crossroads League) - Episode 016 Chad Briscoe (Grace University A.D.) - Episode 014 Today's podcast is brought to you by audible - get a FREE audiobook download and 30-day free trial (new subscribers only) at www.audibletrial.com/SuccessIsAChoice. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.  Our friends at audible are offering a free download of some of our past guests including Todd Gongwer, Kevin Harrington, Lolly Daskal, Bob Burg, Amy Morin, Michael Burt, Larry Winget, and Pat Williams. Take advantage of this great deal by visiting www.AudibleTrial.com/SuccessIsAChoice.  

Joseph Michelli is an Internationally sought after Speaker, Author and Organizational Consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on the total customer experience. His insights encourage leaders and front line workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Neilsen Book Scan and New York Times number 1 bestselling author. His latest book is Driven to Delight: Delivering World- Class Customer Experience the Mercedes-Benz Way, some of his other titles include Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People, The Zappos Experience: 5 Principles to Inspire, Engage, and WOW, Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System, The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary and The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company, as well as When Fish Fly: Lessons for Creating a Vital and Energized Workplace from the World Famous Pike Place Fish Market. Joseph holds a certified speaking professional designation from The National Speakers Association and is a member of The Authors Guild; he received his Masters and Doctorate from the University of Southern California and he has won the Asian Brand Excellence Award as an Editorial Board Member for The Beryl Institute Patient Experience Journal (PXJ) and is on the Founder’s Council of Customer Experience One, he is also named one of the top 10 Thought Leaders in Customer Service by global gurus.   Question Tell us a little bit about yourself and your journey Could you share with us from one of your favorite books, what are these 5 principles that seem to be a constant in most of the books that you’ve authored? What are some of the limitations that leaders may face? Do you think they are more internal or external? Why is it that leadership seems to be a big challenge for a lot of organizations, why are they not getting it right? How do you think a business owner or a leader should approach service recovery? What are some important considerations that you would recommend to a business owner they take into account moving into the online space in order to be successful? How do you stay motivated every day? What is the one online resource, website, tool or app that you absolutely cannot live without in your business? What are some of the books that have had the biggest impact on you? What is one thing in your life right now that you are really excited about – something that you are working on to develop yourself or people? If you were sitting across the table from another business owner and they said to you that they feel they have great products and services but they lack the constantly motivated human capital, what’s the one piece of advice would you give them to have a successful business? Where can our listeners find your information online? What is one quote or saying that you live by or that inspires you in times of adversity?   Highlights Joseph Michelli shared that he has been in this business of customer service which has transformed into customer experience enhancement for so long that he has had many great mentors and guides along the way and if anything, he has been excited to see how many people have started to appreciate that it’s not just the products they have that makes a difference in the market place but it’s really the way those products to marketing, he thinks that changes in the global economy have cost us all to realize that you can get a lot of very similar products very easily today but the service dimension is something that very few have mastered and it is a differentiator. Joseph stated that it starts with leadership, entrepreneur, a small business owner, a large company, having a leader who has the vision to realize that people are the most important aspect of business, that all business are personal, that you have to understand the wants, needs and desires of people in order to create, innovate and to deliver in ways to meet their wants, needs and desires. It’s an overarching commitment to utilizing both technology and the human capital within your organization to create memorable or crave able experience that people will talk about on social media. He thinks that there are dimensions of driving culture, a culture of service excellence as well as operational excellence, getting it right and making it right and obsessing about that and most of these brands are on a journey to decrease the amount of effort that customers have involved in getting their needs met, currently there are all these making sure and understanding that this is a long game, that this is about lasting significance not just short term sales or profitability for the next quarter, it’s really about understanding relationships and multi generations of consumers who are going to support your brand. Joseph shared that he thinks they see excellence within silos, they build organizations that have silos and they are not looking at the journey of the customer across the organization, so instead of looking down from the top of an organization and seeing your marketing silo and your sales silo and seeing your after sale silo, your customers look from a horizontal vantage point and they see the brand and they see it when they encounter it inconsideration of a product, they see it when they walk into a store or when they attempt to purchase something from the online store front, they see it when they make a return, they are seeing the same brand in a horizontal walk. Unfortunately, a lot of organizations reward people for success in each of the verticals silos as they look down on it from the top, so a lot of this gets to helping organizations create opportunities of handing the customer from one point of the journey to the next part of the journey seamlessly instead of just celebrating success within a silo. Yanique shared that she found that the companies that really understand their journey also recognize that things are not going to go smooth all the time so service recovery is so important. Joseph stated that it’s one of the greatest differentiators, everybody do a good job until they get your money, as soon as they get your money, they treat you differently, some take you for granted and never speak to you again or when it’s time for renewal, try to get you constantly to buy something from them. Those who after the sale respond very ably to the consumer, the better, the first formal part of this is understanding that service recovery is an investment in future marketing so rather than seeing it as a lost leader, it is a part of your advertising strategy and saves you money from having to advertise and recover customers who are soiling or contaminating the market place with their negative reactions to your poor recovery. It’s a mind shift on what recovery is, it’s a fundamental opportunity to decrease future marketing costs and actually leverage that which is so valuable the customer you’ve already acquired in having them be a repeat purchaser, it is so much easier to get them to buy a second time than to get somebody to buy the first time and the cost associated with retaining a customer is so much less even if you have to invest money in a recovery moment than it would be to try to require a replacement customer. Joseph stated that it is simple as Starbucks has a promise that, “If you don’t like your drink, we will replace it for you no questions asked.” Joseph gave an example, he stated that there was a prankster, a person who pranks corporate America, so he bought a Starbucks drink, he brought it home, it was a milk based drink, he put it in his garage, he left it there for a week and a half, he brought it back extremely rancid inside of a plastic bag and he brought it into a Starbucks and handed it to the Barista and saying, “Look, this drink does not meet my satisfaction.” They have been trained so well by this brand simply said, “Let me take this take this to our back dumpster and in the mean time, what drink might I prepare for you that you might like today?” It was that simple, many people would say, “come on, obviously this is not a freshly made drink that we are in any obligation to replace” In truth, this prankster went on to write a blog about the fact that he had hoped that they would fail their recovery promise and they did not do so and he was the one who got pranked and that advertising and that promotion and the fact that he’s telling the story today has far more value to the brand than the $4.00 they would have saved had they argued with the customer in suggesting that he was not entitled to the recovery. Yanique stated that she lives in Jamaica and most of the stores already have a sign on the door that says, “No exchanges, no refunds” so you as a customer, once you enter or start to browse that store, you know, “If I purchase this, clearly it’s a final purchase, if I have an issue with it, I can’t take it back.” It’s truly amazing to know that the promise is that they are going to replace it for you no questions asked, that takes real guts, real courage. Joseph stated that there will be those who abuse it and this would have been a case of abuse, clearly it went well beyond the perimeters but most people will not. There is a speaker in the USA who at the beginning of every presentation hands out a bowl of quarters and he says, “Please take all the quarters” and no one has taken all the quarters in any audience that he has ever put that out to and the message largely is, most people will self regulate, most people are business owners, most people have a sense of fairness, there will be those who abuse it but assuming the entire population is out to get you creates an animosity between yourself and the customer that’s hard to recover from and as a world traveler, he has been to countries in the Caribbean that are open and warm and he has been to ones that are locked down and he knows which ones he doesn’t want to go back to. Joseph stated that online is a very self service oriented deliverable, it’s a lot about speed, and it’s a lot about convenience so you clearly should maximize those dimensions. The more speedy and more automated this becomes, the more you need people around in case something goes wrong because he become lulled into the sense that everything is perfect and so if you’re going to have online, you also need to have some level of Call Centre or human response that can deal with any break downs that happens in the automated space and so you have to be very mindful that you’re going to move in and out of brick and mortar, in and out of call centre, in and out of online app deliverable and so it really is a multi channel mindset that you have to start thinking about and the customer can start in one spot, jump to the next and needs to be able to jump back to the next. If you go purely online and it’s difficult to get people to solve a problem or answer a question that you can’t get answered on a frequently answered questions page online then you end up with a lesser experience and you may end up churning customers so doing online development means you also have some talented human capital that bolts into this multi channel journey. Speed and Convenience for todays customer - Joseph stated that we have to maximize the speed at every turn and we do have to manage customer expectations because there are certain expectations that have gotten ahead of customers and in order to have everything that fast you also give up some tradeoffs on artisanship and quality so it is an educational on tradeoffs that with speed comes some compromises and we are willing to make them in these regards because we know what’s best and in delivery of this particular product you know you need speed, we know you need speed, we are working to maximize that but you also need quality and if you compromise and buy something very hastily crafted in order to meet the speed, it probably won’t last long, so it’s baiting what is value and speed is a part of the value equation but there are other dimensions that you have to education. Sometimes we can do things while they are waiting for those 5 days for a product, we can educate them, and we can stay in relationship with them. The art of Disney if you go to Walt Disney World, you are in massive lines, it is not speedy at all to go through the experience but they often distract you, entertain you, transform you with other things happening while you’re in line and he thinks that’s the art sometimes, how else can they add value, “The product will be there in 5 days but in the mean time I want to give you 5 days of information about how maximize the use of your product as soon as it arrives so there isn’t such a learning curve.” So maybe there is a not speed to delivery but there’s a speed to use because he has done something in that delivery time that adds value. Beta Brand – company that did not have a product but they provided their prospects with entertaining stories. Joseph stated that that particular journey with the owner was a co authored book with Johnny Yokoyama who created Pike Place Fish Market, he had the good fortune of working with him and he’s inspirational to him. He stated that Yanique and himself shared many of the same journeys, they go in and help leaders create better experiences to drive loyalty and engagement of their people and of their customers and that’s just a life giving journey that he’s on, to deal with the Johnny Yokoyama’s, to deal with the CEO’s of these corporations to help them lead these initiatives, to watch small business owners change the way they treat their people and the way their people treat the customers, it is so life giving that it’s easy to do what he does in life and because of that, it’s easy for him to stay motivated. Joseph shared that he is on the road all the time so most of the airline apps and almost all the hotel apps have incredible value to him. This morning he walked to his local Starbucks and he used his mobile order app, he was able to have enough time to sit down and enjoy his coffee because the coffee was waiting for him. Anything that makes his life easier is something he tends to continues to give real estate to his phone, otherwise he downloads a lot of apps and then they are gone 72 hours because he doesn’t use them, they look good but they don’t’ give his life ease or pleasure. Joseph shared that the book that has had the biggest impact is Man’s Search for Meaning By Viktor E. Frankl, it is the message of a Psychiatrist who survived the concentration camps in World War II, the beauty for him is that he inspires him to realize how great he can be and his classic section is where he’s talking about people who are near starvation, who gave up the food they have, a small portion of that to someone else who are worst and Frankl says, “there are not many people who did that but the fact that we can is inspiring to all of us” and that’s how he looks at the world, we can all serve better, we can all do more to be in service to one another and that’s the kind of books he tends to like to read. Joseph stated that right now they trying to figure out to create product, he thinks he is at a point in his career where he has written enough books, he has done enough consulting and he has been on the road a lot, so he is trying to figure out how to monetize and create a platform of training courses and things that keep him from having to go on planes so in 10 or 15 years he can spend more time with in the islands enjoying life while still creating value as best he can.   Joseph stated that it starts with you, we can identify the generation Y and Z and the millennials, reality says, “If you’re not a hundred percent in every single day, why should anyone else in your organization be, you are the owner, you are the leader, you set the standard, what shows up in your business is probably in part a reflection of who you are.” It is harder today to find motivated people so it takes more discipline to select, you should be looking for them everywhere you find them, you should be offering them an opportunity to consider employment with you, stealing the best from the rest but ultimately it is how do you show up every day because that will show up in the life of the customer.   Joseph shared listeners can find him at – www.josephmichelli.com Joseph Michelli Twitter Joseph Michelli Facebook Joseph Michelli LinkedIn   Joseph stated that Peter Drucker once said, “We are not in business to create a profit, we are in business to create a customer, it is through customers that profits come.” So for him, Joseph is less worried about whether or no they are going to be profitable, he’s more worried about customers and if he takes care customers, the profits will follow.   Links Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way by Joseph A. Michelli Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People by Joseph A. Michelli The Zappos Experience: 5 Principles to Inspire, Engage, and WOW by Joseph A. Michelli Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System by Joseph A. Michelli The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary by Joseph A. Michelli The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company by Joseph A. Michelli When Fish Fly: Lessons for Creating a Vital and Energized Workplace from the World Famous Pike Place Fish Market by Joseph A. Michelli and John Yokoyama Man’s Search for Meaning by Viktor E. Frankl