POPULARITY
Minter Dialogue with Marty Neumeier To start off this new year, and just before I get back into the swing of brand new episodes for 2024, I wanted to re-release this wonderful conversation with Marty Neumeier (MDE314). Where so many people are needing to have a sense of belonging and find meaningfulness, working for a meaningful brand is one way to find fulfilment. Marty is a world recognised expert on branding, best-selling author of books such as The Brand Gap, The Brand Flip and MetaSkills. At the time of recording this interview, he had recently published a ‘business thriller' called, "Scramble, How agile strategy can build epic brands in record time." He's also director and CEO of the Liquid branding agency. In this conversation with Marty, we talked about the importance of having a designer mindset in business and the challenge of building a superior brand in today's tech-infused world. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.
The Numinous Podcast with Carmen Spagnola: Intuition, Spirituality and the Mystery of Life
My guest today is Efu Nyaki, a healer born and raised in Tanzania who works internationally facilitating trainings and workshops on trauma healing. I first heard about Efu through my friends, Patricia Petersen and Thérèse Cator who were each members of the inaugural BIPOC-only cohort of Somatic Experiencing (SE) Practitioner trainings. They recently graduated from that multiyear program and I couldn't be more delighted to congratulate them on this tremendously wonderful achievement!
The Numinous Podcast with Carmen Spagnola: Intuition, Spirituality and the Mystery of Life
Wow, this is a juicy one. My dear friend, Thérèse Cator, is back on the show in this special replay of a session we co-led as a warm-up event for my Witches New Year Gathering happening on October 28, 2023. Thérèse Cator is a trauma-informed embodiment practitioner who specializes in helping people develop a connection to their bodies that promotes wellness and healing. Cator's work provides an intersectional and decolonial lens that is rare in an overwhelmingly white and ableist somatics field. Thérèse is also the founder of Embodied Black Girl, a global community that stands for the embodied liberation of Black women and femmes and women of color everywhere. Embodied Black Girl is devoted to creating a safe space for to heal from intergenerational trauma, racialized stress and colonial conditioning in service of our individual and collective liberation and healing. Thérèse has been featured in Forbes and MindBodyGreen, and she has delivered workshops to major tech companies while maintaining her focus on Black women's and femmes' health. We've been friends since 2017 and over the years have been in trainings together as students, as well as co-facilitated and collaborated on projects. We often independently come up with new directions we want to take with our work, only to find the other was planning the exact same thing. And that's what happened here! We are each offering facilitator trainings in 2024 and we're here to give some insight into our shared philosophical approach. Referenced in this episode TNP85: Thérèse Cator on Shadow Alchemy and Life as Ceremony Sign up for Thérèse's newsletter on her website Find out more about Thérèse's background here Can academic reading be healing?, by Katherine Firth (the Routledge article based off Sedgewick's concept of "reparative reading") Sedgewick's original essay on "paranoid reading" versus "reparative reading" TNP161: Collapse in a Nutshell *** Learn more about the Metaskills of Collapse in my Collapse 101 course in The Numinous Network, or join us to experience our manner of approach for group facilitation. Last call to get your ticket for Witches New Year! Recordings available to stream until Nov 7, 2023. Sign up for my newsletter so you'll know when my facilitation training opens in Feb/March 2024. Like this episode? Give it a review! As you can tell, I read them and they matter to me!
In this episode, Katie talks to CRR Global faculty member Kiki Kesseler about bringing Metaskills to life. Across this conversation, they discuss:The concept of Metaskills and why they are useful for coachesEmbracing metaskills so they aren't simply understood but embodiedThe gap between intention and impactThe influence of Metaksills, professionally and personallyWays we can practice being more conscious and intentional communicationKiki Kessler is a CRR Global faculty member for both courses and the certification program. Kiki believes that the value of working with teams, individuals and relationships lies in the balance between revealing to the clients what is trying to happen and educating them on how to self-manage similar issues in the future for a more positive and productive relationship. Kiki focuses on people development and brings 20+ years of experience in cultural diversity, coaching, training, and team management across various industries, with corporate roles in Sales & Marketing, Business Development and Training. She specializes in team development, conflict resolution, leadership skills and systemic coaching. She is known to create a trusted atmosphere of positive energy that encourages the client to align, communicate, learn, and implement changed behavior. With clear education and the use of practical tools, Kiki inspires a can-do spirit among leaders. Her strength lies in combining coaching and training skills to enable growth. Originally from The Netherlands, she speaks Dutch, English, and German. Her cross-cultural experience was established through living in Austria, the United States, Germany and the UAE over the past 18 years, working within culturally diverse environments, organizations and teams. After a four-month adventurous drive from Dubai back to the Netherlands, Kiki and her family are now based close to Utrecht, The Netherlands.For over 20 years, CRR Global has accompanied leaders, teams, and practitioners on their journey to build stronger relationships by focusing on the relationship itself, not only the individuals occupying it. This leads to a community of changemakers around the world. Supported by a global network of Faculty and Partners, we connect, inspire, and equip change agents to shift systems, one relationship at a timeWe believe Relationship Matters, from humanity to nature, to the larger whole.
Across 3 episodes in season 4, Katie talks with master coach Lori Shook about Alchemy: The Art and Science of co-facilitation. Based on ORSC concepts the alchemy approach was designed to help pairs create magical co-deliveries, whether they be co-coaching, co-facilitating, or co-parenting! Magical co-facilitation, inspired participants, deep learning – these things don't just happen. However, you can learn the tools and techniques that can help you and your partner to consistently and intentionally create successful, transformative, high-impact learning experiences together. In the final instalment of this 3-part series on alchemy, we explore the power of being conscious and intentional about our impact. Across this conversation we discuss:Why the energy of the facilitators' mattersCreating conscious and intentional emotional fieldsThe magic of Metaskills when co-leadingLori Shook is a pioneer in the coaching world: she jumped into the budding field of coaching in the mid-1990s, earned the designation of Master Certified Coach by 2001 and has been training coaches for over 20 years. Lori has coached small business owners, managers, and executives around the world. She has worked with leaders in a variety of organisations including large multinationals and small to mid-sized businesses. As a pioneer in the coaching world, she was a driving force for the global expansion of coaching as she helped spread CoActive coaching across North America and helped introduce coaching to many countries throughout EMEA.For over 20 years, CRR Global has accompanied leaders, teams, and practitioners on their journey to build stronger relationships by focusing on the relationship itself, not only the individuals occupying it. This leads to a community of changemakers around the world. Supported by a global network of Faculty and Partners, we connect, inspire, and equip change agents to shift systems, one relationship at a timeWe believe Relationship Matters, from humanity to nature, to the larger whole.
The right meta-skills are so important to your success and happiness. Meta-skills are the special skills that enable you to learn how to succeed at nearly anything. In today's episode, I share my top three meta-skills to succeed. This episode is sponsored by Better Help the largest online platform to get connected with a licensed therapist. Click the link below to be matched with a therapist today. https://www.tryonlinetherapy.com/staceyflowers
In this episode Katie talks with ORSC faculty leader and CRR Canada partner, Kerry Woodcock about the magic of Metaskills. The concept of metaskills was first introduced by Amy Mindell and has since been enhanced and leveraged in key tools in the ORSC approach. A metaSkill is the attitude, stance, philosophy, or “come from” place that both the leader and team members stand in when doing this work. The intentional use of MetaSkills provides an invaluable skillset that can improve overall performance and connectivity. MetaSkills are like rooms that can be stepped into, which then ‘perfume' the work. Kerry Woodcock leads change for a world of change, by both holding and challenging leaders, organizations and social systems to amplify the power of relationship—for it is powerful relationship that creates meaningful change. Kerry is an International Coach Federation Professional Certified Coach, certified in Co-active Coaching and Organizational and Relationship Systems Coaching, with a doctorate in Geography and Environmental Management. Kerry's training and research in human and social development is combined with over twenty-five years of practical experience in partnering with leaders and their organizations on their growth and development journeys. She has worked in a range of organizational contexts, from Non-Governmental Organizations to corporations and government in a variety of industries, from Forestry to Energy, and Engineering and Finance to Media and Communications and Libraries, and across cultures, from UK and Spain to Tanzania and Ethiopia and Canada and USA. British-born, she is based in Canada with the world as her playground. She is the Director of Novalda and CRR Canada.For over 18 years, CRR Global has accompanied leaders, teams, and practitioners on their journey to build stronger relationships by focusing on the relationship itself, not only the individuals occupying it. This leads to a community of changemakers around the world. Supported by a global network of Faculty and Partners, we connect, inspire, and equip change agents to shift systems, one relationship at a time We believe Relationship Matters, from humanity to nature, to the larger whole.
Say It Skillfully® is a show that helps you to benefit from Molly Tschang's expert guidance on the best possible ways to speak your mind at work in a positive and productive manner. In Episode 77, Molly's first caller, Kathy, is keen to understand “metaskills”—your intentional energy or vibe—that impact how people perceive you, and how work gets done. Next, Kevin calls in about how to respond when asked for his thoughts on working from home and “how would you like to work going forward?” He also asks about a personal dilemma around preserving friendships when politically polarized and neither side appears to value diversity (11:40). Then Ed, who's in charge of security and safety for a retail-based organization, asks about how best to have sensitive conversations with store staff to alert him if they sense any risk of workplace violence (32:25). Lastly, Cathy raises an observation of unconscious bias and asks for ways to approach a professor when they unintentionally may have offended a bunch of folks (41:40). Molly closes by encouraging parents that it's never too early to help our youths find their voices – using an example of how a teenager making a food delivery might respond to an irate customer (50:55). Molly's thought for the week, from tennis pro Jorge Capestany: There's no failure… there's only feedback. Tune in and learn how to navigate work while being invaluable and true to yourself.
Say It Skillfully® is a show that helps you to benefit from Molly Tschang’s expert guidance on the best possible ways to speak your mind at work in a positive and productive manner. In Episode 77, Molly’s first caller, Kathy, is keen to understand “metaskills”—your intentional energy or vibe—that impact how people perceive you, and how work gets done. Next, Kevin calls in about how to respond when asked for his thoughts on working from home and “how would you like to work going forward?” He also asks about a personal dilemma around preserving friendships when politically polarized and neither side appears to value diversity (11:40). Then Ed, who’s in charge of security and safety for a retail-based organization, asks about how best to have sensitive conversations with store staff to alert him if they sense any risk of workplace violence (32:25). Lastly, Cathy raises an observation of unconscious bias and asks for ways to approach a professor when they unintentionally may have offended a bunch of folks (41:40). Molly closes by encouraging parents that it’s never too early to help our youths find their voices – using an example of how a teenager making a food delivery might respond to an irate customer (50:55). Molly’s thought for the week, from tennis pro Jorge Capestany: There’s no failure… there’s only feedback. Tune in and learn how to navigate work while being invaluable and true to yourself.
Marty Neumeier is a best-selling author and speaker who writes on topics of brand and design. Today Marty spends most of his time lecturing all over the globe about the role of creativity and innovation in the creation of relevant and meaningful brand experiences. Marty has written several best-selling books including The Brand Gap which outlines how to bridge the distance between business strategy and design; ZAG which introduces “onliness” as the true test of a brand strategy; and The Designful Company which offers leaders a blueprint for building a culture of innovation through design thinking. ZAG was named one the “100 Best Business Books of All Time.” In 2013, Marty published Metaskills: Five Talents for the Robotic Age, a deep dive into the future of workplace creativity. He then wrote The 46 Rules of Genius as a “quickstart guide” to “Metaskills.” His latest book The Brand Flip is the long-awaited sequel to The Brand Gap. It offers a simple formula for addressing the changes brought by social media and the rising power of customers. Marty was also commissioned by Google Brand Lab to write the Dictionary of Brand, a relational glossary containing 500 interconnected terms in brand strategy, advertising, design, innovation and management. The Dictionary of Brand is the first step in creating a “linguistic foundation” -- a set of terms that allow specialists from different disciplines to work together in a larger community of practice. When Marty is not lecturing or writing, he is facilitating inspirational workshops or providing consulting services to companies the likes of Apple, Google, Microsoft, Skype, Twitter and Patagonia. In this Podcast, Allan and Marty talk about the difference between brand and personality, which skills make up the best leader, the importance of empathy and the power of a well-written email. For more show notes, visit www.allanmckay.com/292/.
Neumeier believes that the metaskills we need in a post-industrial economy are feeling (intuition and empathy), seeing (systems thinking), dreaming (applied imagination), making (design), and learning (autodidactics). These are not the skills we were taught in school. Yet they're the skills we'll need to harness the curve. In explaining each of the metaskills, he offers encouragement and concrete advice for mastering their intricacies. At the end of the book, he lays out seven changes that education can make to foster these important talents. Order a copy from your local bookshop or buy it on Amazon at https://www.amazon.co.uk/Metaskills-Five-Talents-Robotic-Age/dp/0321898672
Join Marty Neumeier, Andy Starr, Jacob Cass & Matt Davies as we uncover the ideas, techniques, and principles that you need to become a brand master, starting at Marty’s famous definition of brand, the process of uncovering this definition, as well as Marty’s classic books Brand Gap, Zag & Brand Flip. We explore the future of branding in the C Suite, and what that means for designers, plus how we can use Metaskills and agile strategy to create better brands. This is an episode not to be missed!
In this episode, Marita Fridjhon and Katie Churchman are talking about reading and working with the emotional field, which is a key element of systems coaching. By closely tracking shifts in the emotional field we can start to reflect back and possibly shape the emotional climate in a given situation.You can think of it like an immediate weather report of what is happening emotionally in this moment. And just like a weather report, it’s not exact. There might be a 69% chance of rain, just in the same way you sense some awkwardness in the field. It’s subjective, ever-changing and can provide us with a lot of information. Alongside the emotional field, they discuss Metaskills, conscious intentionality, self-awareness and the intelligence of the body.
Say It Skillfully® is a show that helps you to benefit from Molly Tschang's expert guidance on the best possible ways to speak your mind at work in a positive and productive manner. In Episode 12, Chairman & CEO of the WD-40 Company, Garry O. Ridge shares insights on creating and sustaining people-center cultures, and one that embraces say it skillfully and learning moments at all levels. Call in and ask Molly how to handle that conversation or specific situation you've been avoiding. Or you can email Molly from her host page (https://www.voiceamerica.com/show/3923/say-it-skillfully). Join the show for these topics and her live conversations as you learn to navigate work while being invaluable and true to yourself.
Say It Skillfully® is a show that helps you benefit from Molly Tschang's expert guidance on the best possible ways to speak your mind at work in a positive and productive manner. Episode 10 started with a caller, Sunder, who wanted help to “say no,” especially to those in senior positions. William called in for a lively conversation on ways parents and their beloved college-age children can more skillfully relate (7:00). Teresa, 10 years into her career, asked about how to get started on exploring “what's next” (27:30). My final caller, Gal, shared his experience with bullying in the workplace, and we discussed what you can do to overcome this, and when it may be the right thing to leave the bully behind (38:15). Join the show for these topics and her live conversations as you learn to navigate work while being invaluable and true to yourself.
Say It Skillfully® is a show that helps you to benefit from Molly Tschang's expert guidance on the best possible ways to speak your mind at work in a positive and productive manner. In Episode 9, Bex explored her inner dialogue about doing work she loves, though not the compensation. How to consider the opportunity cost and position herself to be valued in a way that feels right? Christian asked how to “say no” when senior stakeholders want you to take on more work than you have bandwidth for. And we talked about approaching a colleague who's executing fine on the job, but isn't exactly superb in their people interactions and softskills (17:50). Steeped in the rapidly-changing IT industry, Patrick wanted to better utilize his own metaskills to more quickly connect with people and help them to fully embrace change (30:45). Join the show and learn to navigate work while being invaluable and true to yourself.
Say It Skillfully® is a show that allows you to get Molly Tschang's expert guidance on the best possible ways to speak your mind at work in a positive and productive manner. At the start of Episode 8, Paul asked about ways to help his new boss, who's constantly overloaded, to digest key information and avoid ill-informed decisions. Jeff, a seasoned executive, spoke candidly about his experience where those in the CEO role tend toward leading by directive and don't seem interested in promoting open, inclusive environments (15:45). Finally, Brad was keen to discuss how to handle situations where it appears someone isn't putting forth their best effort (30:30) . I wrapped by responding to a request from someone who was happily in between jobs, though not comfortable with how exactly to talk about being so. Join the show and learn to navigate work while being invaluable and true to yourself.
Have you wondered how to take your readings to the next level of professionalism? The key ingredient is "Compassion." Katrina and Gina explore the seven aspects of "Metaskills - the Spiritual Art of Therapy" as shared by Amy Mindell, Ph.D. in her book by the same name.
Say It Skillfully® helps you benefit from Molly Tschang's expert guidance on the best possible ways to speak your mind at work in a positive and productive manner. Episode 7 starts with the flip-side to “If you're good enough, you're old enough.” What's it like to be later in career aspiring to re-invent? Molly's 1st guest, Simon, aware of bias that non-digital natives are “definitionally irrelevant” shows his vulnerability as he shares his experience along the way to the CEO ranks. Hear thought-provoking questions about what's next on his journey. Cathy called in about getting through to a colleague who attempts to save time by cutting corners, but unintentionally creates fire drills for everyone else (34:30). And Brian, who in the past turned a blind eye to a respected colleague's tendency to be a top talker, was keen for options to skillfully help his colleague say less and add more value (47:30). Join Molly as you learn to navigate work while being invaluable and true to yourself.
Say It Skillfully® gives you Molly Tschang's expert guidance on the best possible ways to speak your mind at work in a positive and productive manner. In Episode 5, several callers wanted to effectively disagree or convey an opposing point of view. Fear of offending or looking bad was a common challenge. Join Molly for these topics as you learn to navigate work while being invaluable and true to yourself. Her first caller Chuck was stunned when his boss flew off the handle about an email. Hear how he could have de-escalated the situation, while helping his boss grow. Jim, team leader and ‘boomer', asked about leading Gen X and Y's and building the trust needed to work well together (15:45). Preparing to discuss a promotion she felt qualified for, Liv was unsure of her boss' support. How could she share her true feelings without creating ‘career suicide' (28:30)? An entrepreneur, Johannes needed help to set client expectations upfront, vs accept timelines he knew wouldn't work (44:)
Say It Skillfully® is a show that allows you to get Molly Tschang's expert guidance on the best possible ways to speak your mind at work in a positive and productive manner. In Episode 3, Molly helps professionals handle their challenges, including: How to gain confidence to participate more during meetings when you're inclined to hang back. As a team leader, communicating tough news in a motivating way to a valued employee who didn't get a much desired promotion. Confronting a team member who seems disengaged without being confrontational. Staying composed when you're shocked by what someone has said. Join Molly for these topics and more as you learn to navigate work while being invaluable and true to yourself.
Say It Skillfully® is a show that helps you with Molly Tschang's expert guidance on the best possible ways to speak your mind at work in a positive and productive manner. In Episode 2, Bruce Kasanoff, social media ghostwriter and expert on being genuine, shares how “MetaSkills” have been a gamechanger in how others perceive him, in both work and personal settings. Molly then helps professionals handle their challenges, including: Bringing team members together to co-create how you'll do your best work together and how to keep the team's energy upbeat and deal with it when it's not. Ways to teach young Board members to say no to gifts that don't align with your nonprofit's mission. Putting yourself in your peer's shoes so they'll embrace your constructive feedback, even when they have more experience, and overcoming what holds us back from being transparent and direct. Join Molly for these topics and more as you learn to navigate work while being invaluable and true to yourself.
Say It Skillfully® is a show that helps you to benefit from Molly Tschang's expert guidance on the best possible ways to speak your mind at work in a positive and productive manner. In this kick off episode, Molly provides context for the series and you'll hear her help professionals handle their challenges, including: If you're the boss, how can you make suggestions without being too bossy? On the flip side, how can an employee turn around poor behavior from their boss? You'll learn to deal with a not so aware, too controlling colleague, and how to make a stellar first impression in your first big presentation in your new job. Join Molly for these topics and more as you learn to navigate work while being invaluable and true to yourself.
Pat talks with professional philosopher -- and expert-generalist -- Tim McGrew on the importance of skill stacking. Today's discussion includes a list of skills that Dr. Tim feels are essential for success and that don't require all that much time to gain some geneneral competency in. From logic to memory techniques, even constructing paper airplanes, there's something here for everyone. ... Recommend Book: Between Heaven and Hell
A educação adulta precisa ser reinventada. Enquanto a tecnologia avança e transforma todos os mercados e indústrias, surgem novas profissões e outras começam a deixar de existir. Quando a educação não acompanha este movimento, o resultado é um fenômeno conhecido mundialmente como skill gap, que é a diferença entre habilidades mais importantes para o mercado e aquelas que as pessoas possuem. Quem veio tomar um #CaféComigo hoje e falar sobre educação em tempos digitais, é o Leandro Herrera, Founder & CEO do TERA - uma nova escola para a economia digital. O episódio de hoje vai ser um convite à reflexão sobre como profissões estão mudando e a forma como a gente se relaciona com a educação e se capacita para alavancar a carreira precisa mudar também. *Dica de livro: MetaSkills - five talents for the robotic age ( autor: Marty Neumier) / Editora Kobo Editions * Sobre o Tera: www.somostera.com.br / @somostera --- Send in a voice message: https://anchor.fm/dany-carvalho/message
Marty Neumeier is a best-selling author who has penned such well-known books as The Brand Gap, The Brand Flip and MetaSkills. His latest book is a business thriller called, "Scramble, How agile strategy can build epic brands in record time." In this conversation with Marty, we talk about the importance of having a designer mindset in business and the challenge of building a superior brand in today's tech-infused world. Please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
Minter Dialogue Episode #302Marty Neumeier is a best-selling author, having published such venerable books as The Brand Gap, The Brand Flip and MetaSkills. His latest book is Scramble, How agile strategy can build epic brands in record time. In this conversation with Marty, we talk about the creative process of converting a business book into a business thriller and the process of self-publishing. On the business side, we look at what are the keys to making an agile strategy work, the importance of design and new leadership skills, and how important the role of the Board is in today's business world. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip). In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy! Connect with Marty: www.martyneumeier.com (I recommend subscribing to his newsletter) Connect with me: hello@wonderagency.com www.wonderagency.com www.tobiasdahlberg.com
I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip). In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy! Connect with Marty: www.martyneumeier.com (I recommend subscribing to his newsletter) Connect with me: hello@wonderagency.com www.wonderagency.com www.tobiasdahlberg.com
Juttelemme maestro Antti Kiukkaan kanssa mm. hänen taustoistaan, myynnin ja valmentamisen kehityksestä sekä siitä mikä on Antin energiatasojen salaisuus. Linkit: https://twitter.com/anttikiukas http://www.trainershouse.fi/ Metaskills -kirja https://www.amazon.com/Metaskills-Five-Talents-Robotic-Age/dp/0321898672?tag=avaraluonto-20 Jaksoa sponsoroi Suomen paras paahtimo 2017, Lehmus Roastery! Tsekkaa kahvit täältä ja uusi Limited Edition kahvi: https://lehmusroastery.com/ SoundCloud: https://soundcloud.com/antti-akonniemi/12-antti-kiukas
Will Reynolds is a videographer and writer who has become a regular fixture on the podcast. In this episode we discuss: - How to go from novice to getting paid for new skills like videography - The importance of cultivating transferable MetaSkills - The lessons we can learn from autodidacts like Eminem and Frank Zappa So whether you’re looking to pick up hard skills and get paid for them or navigate the challenges of being an autodidact, this episode will give you all that and more.
Today I am speaking once again with Marty Neumeier. The last time we spoke it was on the topic of branding, a topic on which Marty is an internationally renown authority. He has written many books including Zag which was named one of the "top hundred business books of all time" for its insights into radical differentiation; and The Brand Gap, considered by many the foundational text for modern brand building. It fascinates me how often musicians are told to find a real job and that they will never be successful in terms of a career at their art. However, it seems that "real jobs" are less and less of a "real option" in today's economy as technology is taking over in what Marty is calling "the robotic age." We are certainly in the midst of of a shift into a new paradigm,and to find success in this new age we need to apply a different set of skills, Metaskills. And these skills are exactly what Marty's book is all about! Today's wide spread unemployment is not a jobs crisis, it's a talent crisis. Technology is taking every job that doesn't require a high level of creativity, humanity or leadership. These traits should be familiar to any successful artist as they are a big part of building a career in the new music industry. In today's interview we are going to talk about how these skills described in Marty's book can be applied to the careers of musicians and artists and we will be discussing the metaskills feeling, seeing, dreaming, making and learning. I love Marty's books and getting to talk to him once again is fascinating as well as enlightening. I know you will appreciate the insights that Marty shares! Aaron Bethune. Music Consultant. Creative Collaborator. For more information on Marty and his new book please visit: http://www.metaskillsbook.com