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B2B Marketers on a Mission
Ep. 209: How to Fix Your Underperforming B2B SaaS Funnel for Quick Revenue Wins

B2B Marketers on a Mission

Play Episode Listen Later Feb 26, 2026 41:25 Transcription Available


How to Fix Your Underperforming B2B SaaS Funnel for Quick Revenue Wins In the fast-paced world of B2B SaaS, the ability to go to market, iterate on feedback, and close deals rapidly is the ultimate competitive advantage. Unfortunately, many sales and marketing teams find themselves stalled by underperforming funnels that drain resources without delivering measurable results. When growth plateaus, the challenge lies in transforming these stagnant pipelines into high-velocity growth engines without requiring massive capital or long timelines. So, how can B2B SaaS teams identify the hidden leaks in their customer journey and unlock quick-win revenue through a strategic, data-driven approach? That's why we're talking to April Syed (CEO of Aperture Codex), who shares her expertise on fixing an underperforming B2B SaaS funnel for quick revenue wins. During our conversation, April discussed the importance of leveraging data to pinpoint “quick wins,” such as streamlining sales processes and eliminating high-friction points in user onboarding. She explained how to fix “conversion killers” like messaging misalignment and highlighted the necessity of aligning marketing and sales efforts to ensure a seamless experience. April also advocated for a culture of continuous testing, using small, incremental experiments to de-risk major strategic shifts. She emphasized the value of regular customer journey mapping to maintain a predictable, sustainable, and highly efficient path to profitable growth. https://youtu.be/VeeFMznhCfw Topics discussed in episode: [07:24] Why your Ideal Customer Profile (ICP) must be a “living, breathing” document reviewed quarterly, not a static file sitting in a deck. [11:24] The critical mistake of treating marketing as a cost center rather than a revenue driver, and how it leads to “vanity metrics” over actual sales. [13:53] Why you should focus on small, incremental tests to “de-risk” big spends before committing to expensive strategies like rebrands. [18:05] The 5-Point Conversion Diagnostic: A framework to analyze time-to-value, messaging alignment, behavioral triggers, follow-up timing, and pricing friction. [23:07] A real-world example of how “pricing friction” (forcing an annual upgrade) caused a loyal promoter to churn to a competitor. [27:24] How to audit your funnel for “Quick Win” revenue opportunities in under 30 days by analyzing where deals stall in the CRM. [35:27] Why no marketing asset is ever “final”, and why high-traffic landing pages should be in a state of constant A/B testing. Companies and links mentioned: Apryl Syed on LinkedIn  Aperture Codex  Superhuman Notion  Motion Transcript Christian Klepp, Apryl Syed Apryl Syed  00:00 Brand for instance, doesn’t work itself into any metric, but it makes every metric better across the board. Sometimes we’re chasing these metrics and like the attribution of where a particular deal came from, or how did they find out about us, and we’re not thinking about all of the things that are outside in the flywheel that are, you know, causing that person to, yes, eventually convert. But were there seven or eight other things that kind of they interacted with. Christian Klepp  00:26 In the world of B2B SaaS speed is the name of the game. Get to market, quickly collect feedback, quickly iterate quickly and close deals quickly. But what happens if your sales and marketing teams get stuck with underperforming funnels that don’t generate the results you need? How can teams turn these funnels into growth machines without massive spend or long timelines? Welcome to this episode of the B2B Marketers on a Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking with Apryl Syed, who will be answering this question. She’s the CEO of ApertureCodex who gives founders the strategy and the psychology needed to jump into fast revenue gains. Let’s dive in. Okay, and away we go. Apryl Syed, welcome to the show. Apryl Syed  01:12 Thank you so much, Christian. I’m so excited to be here. Christian Klepp  01:15 Glad to have you on the show. I think we had such a great pre interview conversation. I kept telling myself I should have hit record, and I talked to you the first time, right? But, you know, two times is a charm or three times. But anyways, this is the second time we’re talking. So I’m really looking forward to this conversation Apryl, because we’re going to touch on a topic today that I think is not just relevant to sales teams. It’s really important to marketing teams as well. So I’m going to keep the audience in suspense just a little while longer while I set up this first question. Right? So you’re on a mission to help B2B SaaS teams turn underperforming funnels into growth machines without massive spend or lengthy timelines, and for people that didn’t hear that the first time, I think everybody wants something like that, right, quick results without spending massively, right? So for this conversation, I’d like to focus on the following topic and just unpack it from there, right? So how can SaaS teams leverage a quick win revenue approach for better and more predictable growth. And I mean, come on Apryl, who the heck doesn’t want that, right? Who doesn’t want predictable growth, right? So I want to kick off this conversation with two questions, and I’m happy to repeat them. So first one is, where do you see many SaaS teams struggle with revenue growth? And the second question is, what are some of the key causes of this? Apryl Syed  02:44 It’s really great, by the way. As a side note, I got turned down for a podcast this week because they said I talked too much about quick wins, and they felt that it conflicted with their policy. I won’t mention the name, they’re an agency out there, but they were all about big spend, and they felt that I conflicted with that. And this exactly ties in. This is probably why the subject that I talk about so. Christian Klepp  03:13 Well, I’m sorry for them. Apryl Syed  03:15 Yeah, that’s okay. That’s okay. We don’t, we don’t match. You know, I’m not for everyone. Well, I think that, like SaaS teams don’t realize that they’ve got data. And within their data really, really lies some of the tweaks, opportunities and things like that that can make them extra revenue that they might not be looking at today. And I think, you know, perhaps it’s in tweaking their sales process. Maybe they don’t have a sales process misalignment between sales and marketing. Marketing is talking about one thing, sales is selling another thing, or could be marketing is marketing to one type of industry and user, and sales is saying that’s not the right user. It’s something completely different, that misalignment in itself causes revenue conflict, revenue opportunities. And you know, sometimes it’s spending on expensive tools before you’ve actually broken down some of those points in the funnel. Or could be tools that you’re getting a lot of data from, or they’re not doing anything with the data on a regular basis. So I think, you know, those are where I see some of those, like, struggle with revenue because of some of those issues and and then I think your second question was kind of like, well, how to, how do they kind of avoid some of those scenarios? Right? Christian Klepp  04:40 It was more about the the key causes, but you but, but you did talk about that already, right?   Apryl Syed  04:44 So, right, right? That definitely is there. Well, I think, you know, it’s also could be, you know, where they’re chasing certain metrics and focused in, and we had this conversation earlier. It’s like brand, for instance, doesn’t work at. Yourself into any metric, but it makes every metric better across the board. So sometimes we’re chasing these metrics and like the attribution of where a particular deal came from, or how did they find out about us, and we’re not thinking about all of the things that are outside in the flywheel that are, you know, causing that person to, yes, eventually convert. But were there seven or eight other things that kind of they interacted with before they got to that point? And we had to get them ready? So, you know, can definitely be about just chasing those metrics too much, which means you avoid doing things that don’t give you that instant metric. And I think that is a big challenge and pitfall that that teams can can certainly fall into. I think also the the challenge of treating marketing as a cost center and not letting them be in charge of all of those metrics down to the sale that happen. And that might sound weird to some folks, but I’ve certainly been in enough teams and enough experiences across you know my background that I’ve seen that sometimes you can make a change in marketing. It produces a lot of leads, but those leads aren’t qualifying and they’re not turning into revenue, and yet, if the metric is producing leads, well then marketing can walk away the end of the day and meet their metrics and jobs, but if the metric is revenue, then they’ve got to go all the way to that end cycle and see that it’s a qualified opportunity. That, of course, goes back to my original point that if sales and marketing aren’t in lock sync with each other, and they don’t have a good relationship and dynamic, then it ends up in finger pointing when things aren’t going wrong, instead of both teams coming together, being on the same page and figuring out what’s going to work. And that’s that’s really the key. Christian Klepp  07:03 Absolutely, absolutely. And I think you might have brought it up, and maybe I didn’t catch it, and if not, I apologize. But like, one of the things that I didn’t notice, too, is, like, this misalignment of who, who the who the ICP (Ideal Customer Profile) is, like the assumptions that both sides have and then somehow they just cannot meet in the middle. Apryl Syed  07:24 Well, I kind of brought it up just slight when I said that marketing might be marketing to one person, and sales is selling to another, but if we just want to double click, you know, on on that, that agreement around the ICP, the reason why it’s so important, and I think it’s hard for some SaaS companies, because there’s, there could be a lot of ICPs. And I kind of have this philosophy that with an ICP, people usually maybe do these personas, as I call them, one time, maybe at a, you know, a planning session or whatever, where they’re kicking off, you know, and kind of like planning who those are, and then they leave them. They sit in a deck somewhere. They’re never looked at again. They’re never revised. I like a more fluid method with personas. I like personas to kind of be active, living and breathing in something that’s reviewed on a quarterly basis, I think is a better cadence. And the reason being is, like, we want to see how many deals we’ve closed in that particular area, how many so we should be looking at the metrics right by persona. We should also look at the messaging by persona to see how that’s working. And we should, you know, look at our team and how that flow has gone through into the sales process by persona. And kind of looking at this lens, we may figure out that one persona is working really, really well, or two or three might be working really well. And maybe there’s two or three that aren’t working really well. We might want to flush those out or put them in, what I would say is like a vault or a holding pattern. They might come back later if something’s happened, and we might want to add different ones. And the reason why quarterly is important is because, if you are selling business to business, for instance, in that business environment, there are different things that might be happening in the world, you know, geographically, politically, that might be impacting a certain persona. And it’s important to also look at that lens on a quarterly basis and say, Okay, what’s the mindset of this particular persona? What are they dealing with? What are some of their issues? What are their pressures? What is their emotional state, and then how do we want to message into that emotional state during this time? How do we want to change and revise our messaging for what’s going on in their world right now, this quarter, right you can’t keep you can’t keep messaging the same and messaging constant needs to be looked at. I would say, on a regular basis, one to check and make sure it’s working. If it’s working, keep it working at some time. At some point, though, it might stop working, and it’s important to catch that as you see those numbers trailing off, as you see that change, and not wait until too long has passed and just double down on the same persona for the sake of really work, working with it, because it was the original plan. Christian Klepp  10:27 Yeah, absolutely, absolutely these, um, these personas are, and I believe that too, they it’s not something that that’s written in stone, and then you, you to use that archaic expression, just keep it on the shelf, and then it collects dust, right? Apryl Syed  10:40 Yeah Christian Klepp  10:41 It’s something that should be monitored, as you said, because certain certain companies are working in industries where, for example, government regulation impacts them. Apryl Syed  10:51 Yes. Christian Klepp  10:52 If government regulation changes, then that perhaps also influences the way they make decisions, or decide to work with external vendors and partners and so forth, right? Apryl Syed  11:05 Absolutely. Christian Klepp  11:07 You brought you brought up a few already in the past couple of minutes. I’m just, I just want to go back to pitfall. So one of them, I think, was chasing this, chasing metrics. Right? This, this habit of constantly chasing metrics. What are some of these other pitfalls that you’d say marketing teams should avoid them. What should they be doing instead? Apryl Syed  11:24 Well, I think, you know, another pitfall that I’ve seen is kind of launching a big rebrand and expecting, you know, or that could also be a plot, a platform overhaul, software overhaul, and expecting that that’s going to move the needle faster when you could test that type of messaging out in really small ways before you go and do that big rebrand. And I’m a big fan of those, like small tests, verify and then go big. Like I’m not I’m not saying don’t ever go big. What I’m saying is like, test and measure before you go into a big cut, a big, fresh rebrand, because it’s expensive, and you want those big, expensive expenditures to be a little bit more of a sure thing than a risky thing. So de risk the big spends, riskier moves. Do small, incremental tests and say, how could we test this out on a small scale. How could we test or rebrand out? How could we test a platform change out before we do that in a small way? So I think that’s another one. I talked about a cost center. Treating marketing as a cost center is another one. So I think those are, like my big, my big three, I would say, in terms of pitfalls. Christian Klepp  12:41 Yeah, fantastic, fantastic. You, you hit on something there with your with your third point. And I want to go to that, because that’s a topic that, um, that as a marketer, personally, it riles me up a little bit, but, like, you know, but, but we have to look at this as professionals too, and say, okay, you know what? In the world of B2B, that type of pushback is almost expected, right? Because I’m not sure what your experience has been. But I also work with a lot of companies that have done either little or no marketing before, so it’s, it’s to a certain extent, it’s like Terra Australis incognita. It’s uncharted territory. They are not sure what to expect. So it’s only, it’s only normal that they, that they view it with some kind of, I wouldn’t go so far as to say, suspicion, but yeah. Like, how do you know it’s gonna work, right? So over to you. Like, what’s your experience been? How do you deal with companies that view marketing with that kind of suspicion or or have these doubts, like, Is this even going to work for us? Right? How do you deal with that? Apryl Syed  13:53 Well, I mean, from my perspective, I think again, I go back to the small tests, small wins in those beginning, like, let’s get our sea legs before we go and launch some big strategy. And I think that’s, you know, a big divide between, you know, maybe myself and yourself and some other you know, marketing agencies and firms out there is, I would rather get small, incremental wins to start. I’m not against big strategies and big spends. I think they’re both needed, but when you’re kind of coming into a team that’s either had little to no success with marketing, because maybe they’ve had some bad experiences with agencies that haven’t delivered, or they’ve tried ads, or they’ve tried this thing and they kind of have that bad taste in their mouth, right? Or they just have not done anything at all, and perhaps they’ve, they’ve grown despite that. So they’re kind of like, Hey, I’ve seen success without doing this. So why? Why do I need this? So I think an educational approach is important, kind of giving the here’s the industry benchmarks, here’s what we should. See, here’s how we are going to test. Here’s a recommended way that we do small, incremental tests. And then I also think a really, really important piece is, if it’s a company that’s been around long enough is to dive into that data I have. I have a customer that I would say sits in this category. They’ve grown tremendously. They’ve had a very successful business, and they’ve never marketed before. And if I were to come in there with some big rebrand strategy, big moves, look at me like you’re crazy. We don’t need that. I mean, in all honesty, what are they looking for? They’re looking for incremental revenue gains. So how am I going to produce incremental revenue gains? I’m going to look at their data and see where there’s holes in gaps today, where, yes, marketing, but marketing is a very, very broad term. Marketing can be brands, marketing could be emails, marketing can be social media. Marketing can be customer advocacy, customer emails churn, you know, upgrading customers into other models. So when I say I look at data, I look at what their customers are doing, and what I get from that is, where is my ideal customer, because it’s going to show me in their base. So who might I want to go after and experiment with? First, those are going to be my biggest areas for opportunity of wins, where, with their existing customer base, can I sell something more or different for them to increase revenue in that way? I think that’s another big and then I look at where there may be failures across the process in their data. If it’s a SaaS company, let’s look at their free the trial, trial, you know, to paid, paid to churn, and look at those numbers and say, are they hitting industry standard for their industry? Can I improve any of these metrics? Let me go look at all of the various different things that are going to change these metrics. Where can I start to experiment to get incremental change? That’s how you give success to a team. And they start feeling like, Okay, we should invest more here. We should do more here, because it’s working. Now, let’s double down. Let’s triple down. Let’s do more, then you can go after those bigger strategies. Christian Klepp  17:26 Yep, yep, no, absolutely, absolutely, no. I’m glad, I’m glad you brought those up, because that’s a great segue into the next question, which I think you’re all too familiar with, right? So I think when we first talked, right in our previous conversation you were talking, you mentioned something called a five point conversion diagnostic, which uncovers, I think you refer to them as conversion killers, right? You can cover these conversion killers without expensive tools or massive product like changes or revamps, right? So if you could please walk us through this five point approach and how teams can leverage that. Apryl Syed  18:05 Now this is particularly for SaaS, that trial to onboarding experience and the time that I the thing that I look for the most in there is time to value. How long does it take for the customer to experience value is going to be indicative of how long their trial has to be with that onboarding experience, and are they legitimately going to get into the point of buying early, even because they can’t wait to utilize this tool or buying, of course, the moment that the trial, the trial the trial ends. That is all about time to value. The second is about messaging alignment. So does the promise that we give, if it’s a landing page, whatever that experience is that someone comes through to then get to that product, does the promise of what we’re giving them match what the experience is going to be in the software, and how long does it take again, from that time to value, for them to get to that matched experience of what we promised that will also be a predictor of so if we were, you know, on a scale from zero to 10, 10 being like matched, it perfectly, zero being not matching at all, we’d want to rate our company on that scale, and kind of see for the time to value and for the misalignment, where are we? Then I would kind of go after like behavioral triggers, and I would try to figure out what actions correlate with conversion. So I would look at everybody that’s converted, and I would say, what parts of the software did they touch right? Are they looking at, are they experiencing, which then would predict, like, if people do these five things and the solution, then we know that they’re going to convert. And you can use either, like a Pender or you know, products like that that give you some of that analysis and data. Or maybe it’s, you know, sitting in your CRM, but that would tell you and inform you about your messaging as well. Like, what should we be messaging about? These are the key things that people want out of this solution, and that’s going to inform your next piece, which is, I would look at the follow up timing, the sequencing. How frequently do we talk? I often, I’m a big superhuman fan, and I talk about superhumans onboarding experience, which I think is awesome. And of course, they get a little bit of a leg up because they are an email solution, so they see when you’re in the tool. But I have found that, like the timely messages and the trickling of features that they give you right when you’re ready to use that feature has been so well thought out. And if you have, if you have not experienced it, and you’re a SaaS product owner, Founder, CEO, I highly encourage you to go through their onboarding experience, because that, to me, is like the pinnacle, or one of the pinnacles of what you should want your users to experience, like these just great aha moments right when they’re ready to receive them as part of that trial period before conversion. That make sure that we’re just touching them at the right moments. And then the last piece that I look at is pricing and packaging friction. And here’s, this is, you know, this is something that’s changing an awful lot right now. SaaS is under pressure to maybe look at not seeds, but maybe it’s volume, but then volume is not great, because people can’t predict it, and certainly can’t budget appropriately for it. So there is all kinds of pricing friction happening right now that needs to be figured out, but understanding where people are dropping off and where in that you know, how many clicks do they need to do before they buy? What is that whole buying process like? What is the upgrading process like? Put it through the pressure test. See how many steps it is. Challenge yourself. If you can reduce the steps, make it easier. I’ll give you an example. I was a big, big user of the motion app for a really long time. I probably sold, let’s say, 10 to 20 of these to other people, because I was such a promoter and such a fan of motion, they changed something in their solution related to how many credits, and what happened is it stopped recording my meetings for me automatically, which meant didn’t go into my notes anymore. Didn’t automatically create my tasks for me. That’s a pretty big feature, and obviously I so I went to upgrade, and the upgrade didn’t allow for me to choose a monthly it only allowed me to upgrade to choose an annual. Christian Klepp  23:06 Why? Apryl Syed  23:07 Yeah, which did what to me as the user. I then went into the shopping mode, essentially, and I said, Now I’m going to go shop and look at, well, what other tools are out there that can do the same functionality. Because now, if I have to commit to an annual plan, so much changing in AI this year, I’m not sure if I can commit to an annual plan. It had nothing to do with the amount of dollar spent. It had everything to do with commitment. And here I was a promoter of their solution. I ended up canceling and I went with notion, because I realized that notion had added a significant number of AI features at a much lower price, which I know a lot of people complain about notion being expensive, and it isn’t as good of a user experience now that I’m using motion and yet notion. Yet, I’m still on notion, and I left motion app, which is probably better, because they put me through this experience. And I say that as an example not to and I don’t know if they fix that, but we make these decisions all the time, sitting from our lens, looking at what we want the outcome to be, and we don’t think through what that user experience is going to be, and we’re killing conversions, in some cases, by these little levers and moves that we make, and sometimes we don’t even realize that. So I really encourage, encourage founders, encourage, you know, everyone at the company go back through and look at these tiny little things that each one of them on the loan alone could be costing you revenue, costing you conversions along the pathway. Christian Klepp  24:53 Absolutely, absolutely. And we’re working with a client that’s that’s an that’s in tech right now, and the thing that we keep. Talking about is you gotta, you know, yes, of course you’re excited if you start developing more features and what have you right? But look at this through the lens of the user, right? I mean, I can totally relate to your to your situation. I mean, even things like for example, and this is probably like oversimplifying it. But the last update that Instagram did is driving me absolutely crazy. Like, why would you update something your interface that has already been working for the users, and now? Why do you update it so and completely change where the buttons are on the layout so people have to waste time looking for worse, the send button. I mean, you know, it’s just beyond me, right? Apryl Syed  25:45 Yeah, and it’s funny, and they actually, Instagram, for a long while, did a lot of user testing before they would roll out features, and did these limited, I didn’t see any of that necessarily. With this last rollout. Christian Klepp  25:58 No. Apryl Syed  25:59 Apple did a very similar, like their latest update introduced many phone changes in terms of prioritization of, you know, messaging and all that sort of stuff. And it’s like a common we’re finding commonality saying, like, Oh man, I hate this latest I don’t know how many people have said I hate this latest update, and it’s because it’s created too much friction in the process. We need enough friction, but not too much friction. And that balance, in itself, unfortunately, is like the most difficult thing to figure out. And if you’re not talking to your customers, if you’re not talking to people, you will never figure it out, because you’ll be making an assumption. Christian Klepp  26:38 Exactly, exactly. Okay, so we talked about this at the beginning of the conversation, but you mentioned something called a quick win revenue framework. And I know from what you were telling me that that was a little bit controversial to somebody else you spoke to. Apryl Syed  26:55 Yeah. Christian Klepp  26:56 But you know what we are, we are all embracing in the show. You know. Apryl Syed  27:00 Thank you. Christian Klepp  27:00 Not not judgmental. But in fact, the focus here is to help B2B Marketers. In your case, B2B SaaS Marketers to become better and to improve. So if we’re going to focus on this quick win revenue framework, where would you identify low hanging revenue opportunities in under 30 days. So talk to us about that. Apryl Syed  27:24 Yes, well, it sits at this crossroads between marketing and sales, right? And that’s why you’ve got to have such a tight friendship relationship with you know, your sales leaders and your customer success leaders. I think it has to be like such a great ecosystem. So first thing I would do is pull CRM data. I would look at where deals are stalling, you know, I would map the current funnel with actual numbers of where you have people. I would overlay that with like the industry and kind of like the marketing messaging that is created those those types of deals. And kind of look at that from the lens of, okay, here’s what we’re creating, and here’s what sales is able to close easily. Here’s what’s really lagging and taking a long time in the funnel. And it’s not to say that, like, longer is better than shorter, because, like, an enterprise deal takes longer to close than a SMB (Small and Medium-sized Business) deal. So the answer isn’t always that the SMB deal is better, but looking at that and saying, Is there anything here that is that is giving me an indicator of something I can improve on? Can improve on. So that would be, you know, number one, go through that audit, take a look at the data, see what you’ve been producing from a marketing standpoint so far, and then say, is there anything that we should be testing to do differently better? You know, what are your hypotheses that you want to go out and you want to prove with some AB testing, two look at conversion killers, right? That’s either messaging, follow up, timing or onboarding friction, some sort of friction in the process. Friction could be a form fill too it could be, you know, too heavy, too long of landing page, I would look at every single detail and way that people are coming in through the funnel and say, are we doing anything to kill conversion and sometimes, and I’ve experienced this with one brand that I’m working with, and we have an agency that’s also in there that’s doing some ad performance, and they’re getting industry well above industry standard rates. And I asked the agency, because I’m sitting in kind of like my fractional executive role, and I said, Tell me out of your entire client, raw. Stair. Where does this client sit? And they said, Oh, at the top, best performing client we have, you know what that signaled to me? They’re comfortable. They’re getting great results. They’re not trying to improve anything. They’re just trying to hold the fort down and just keep getting these great results because they think that’s a place of safety. Christian Klepp  30:23 Stop rocking the boat Apryl. Apryl Syed  30:26 I know, I know, but I look at that and say, You’re not trying hard enough. You’re not examining right and going through the funnel and looking for all the tweaks and looking for. Christian Klepp  30:36 What can it improve? Apryl Syed  30:37 Can it be improved? You’re not trying to do any of that. And in fact, I’m adding that to you. I’m adding those things. I’m asking for those things, just because I come from that space and saying, like, Hey, we should be pushing here. We should be pushing here. We should be they don’t want to push. And they’re slow, slow, slow to react. And what’s going to happen is it’s going to earn them a change out in agency, right? Because they’re not pushing. Now, unfortunately, what I think is, if that was happening, obviously was happening before I was involved this customer, they thought they’re getting, they’re getting, like, six to one on their spend. That’s fantastic. We should be happy, right? And I’m like, no, no, no, I’ve pushed, I have pushed that envelope before. I’ve seen, you know, 14% conversion on landing pages. I’ve seen 49% conversion on landing pages. When you get it really right, you should always be pushing and pushing and pushing that envelope. So really diagnose and look, are there friction killers in those processes, and where can you be improved? And it is not like, I’m getting results good enough, so let me stop. It’s not stop because that might be one of your levers to really, really get quick wins, because you could tweak something and then even tip the scale further. And who doesn’t want a big win like that? The other thing is, like, I think there’s I look at I look at email sequences and messaging. I look at every single message that we’re sending a customer through the process, through their buying journey. You know, for one client, I basically call it a customer journey map, which a lot of people don’t do anymore, but my journey map is from the moment that they hear about you, all the way through buying, how do we touch them? What do we touch? And then from buying through that sales cycle, what is that like? And the reason why I map that out is because when you do and you put the different sections, you can kind of say, well, this is the process today. What would we like that process to be? And you will find in every single one of these customer journey maps that I’ve done, five to 10 areas where you’re like, instantly know, you instantly know the experience you could be providing better. I did this for one client, and we uncovered, like, the review process for their terms and conditions. On average took like, 10 days with an average back and forth between their lawyers and our lawyers, maybe 15 times that is that a desired customer experience? No, that’s a friction creator, which could be a deal killer, could be a deal staller. So what does that desired experience look like? What should we aim to get to? How are we going to do that? What should we test first? That’s just an example of one that might be in there. So look at everything. Then it becomes, you know, build exactly what you think you’re going to test, go and launch and measure those tests. And you don’t need this to be six months, right? Depending on how much data you’re getting through, it might only take you two weeks of data. It might take you a week of data on these experiments and levers that you’re going through so figure out how long you need to run the experiment for. Run that experiment, measure those changes, and then either permanently implement the change or make changes right and refresh and do another test. Christian Klepp  34:24 Wow, that was quite the list. And I’m sure you’ve, you’ve had, like, as you, as you’ve mentioned, you’ve had pushback for, you know, some of this, for this process, because it’s it. It makes teams uncomfortable, right? But I think the point is, you know, everybody says, right, change is uncomfortable. Improvement is uncomfortable. Uncovering ways to make things better should make you feel uncomfortable, right? Apryl Syed  34:53 So true, so true. And I always, I always think like, if you’re uncomfortable and you’re feeling like. A maybe, I don’t know all the answers here. It’s a really good place to be, and that’s where real growth happens. That’s where real change happens. Christian Klepp  35:06 Yeah. So I did have one follow up question for you, Apryl, like, you know, based on this framework that you’ve just proposed, like, How often would you recommend? And I know it depends, but how often would you recommend teams to continuously monitor some of these, some of these attributes and these factors that you’ve that you’ve brought up in the past couple of minutes. Apryl Syed  35:27 Gosh, I think it is very dependent on the data that’s coming through. If you were experiencing problem in an area, deep dive in there and uncover it. Kind of do that audit and analysis and create some tests that you could run to improve it. But as a measure, the customer journey map, for example, for existence, I think that’s a living, breathing document. I think we should look at it quarterly. We should update it with the experiments and the learnings and the new things that we’ve implemented permanently so that we can track how that experience is going and make sure that it’s our desired experience that we’re putting out there. Because I think a lot of times stuff just happens and it’s not our desired experience, but we kind of think like, oh, well, this is the process, the way it has to be, or, you know, so and so said that it has to be three days. So it’s three days, and it’s like giving you a moment to step back and be like, Why could we do it different? Could we do it better? Could we do it in two days? I don’t know. Could we do it in one and, you know, so I think as often as that customer journey, when updates happen, put those updates in their document. It, look at it, say, like, what’s next on the list should always be improving. When you get to the point where you don’t have any more insights in there, and you think it’s oiled up in the best that you could possibly do it, bring some customers in, bring some customers in to look at it and get their opinion. Ask them about it. It’s a great point to now be in survey mode and ask some questions about where you might have conflicts internally, or where you just aren’t sure where to go. So I think that when it comes to like email sequences, and remind you know like those provide provides, messaging, emails, one thing landing pages, like, I think your landing page just should be in a constant AB turnaround. Every time you have five to 10,000 people hitting a landing page, you should be trying to tweak that message to see if you can make it better. Message, layout, colors, all of the kind of industry standards there, you should be constantly trying to tweak that. If you’re not using landing pages and you’re sending stuff to a page, you should try landing pages so it’s just the constant improvement of those email sequences kind of, kind of, I feel, I feel they should be similar. I feel like you’ve got to examine those on a pretty regular basis, maybe it’s monthly, and kind of determine which messages are you going to trade out. I’m doing a pretty big switch out right now for, you know, an SMB app that’s, you know, selling to other businesses. So it’s a B2B, SaaS company, and we are revising all of their messaging, going through every single one, but trying to create, like a very purposeful journey now where there hasn’t been necessarily one before. And what I just said to one of the leaders yesterday is like, this is version one of what will be probably 10 before we’re done with this iteration. Because every single time we see the data and see how people are moving through the flow, we’re going to we’re going to see that those things that we didn’t consider, there’s going to be broken pieces. Like, don’t be in a position of thinking that any of your marketing is final ever. That’s a good position to be in. It’s never final. I think about this for websites as well. Like people like, oh, we go through our big website refresh, we get the website done, and then now we don’t have to touch the website. Oh, you should be, like, touching the website all the time. Experiment with the messaging on the homepage. Like to think that you got the messaging right the first time. I wish, I wish, and I’ve been in this industry for more than 25 years, I wish, and I’m considered, considering, considered a messaging, you know, wizard. Sometimes, it sometimes takes five or six tries before you get that like, nailed one, and that’s because persona, you know, it’s like how the person is feeling. It’s the emotional draw, and it’s the features, the problem of the pain and all of that coming into one like, I wish, I wish there was an AI tool that could get that right. But it’s not, they’re not. Christian Klepp  40:00 I haven’t found one yet. Apryl Syed  40:01 Yeah. You know, it’s only through really, really overworking that message and seeing the data come in that you kind of like, finally get to maybe a place that’s good, and then guess what? Your persona changes or something happens to so. So don’t ever think of it as, oh, to set it and forget it, it. It should be like it. And there’s also, like, Don’t tweak it too fast that you don’t have enough data coming through. Like, that’s also, I can, I can see that being a message, but have enough data, review that data on a regular basis, make some changes, test it. It’s like little incremental tests and learn. So that’s going to be kind of like it’s either in that category, which is like, test and learn, test and learn, test and learn constantly tweaking, or a quarterly or an annual kind of review. Christian Klepp  40:54 Fantastic, fantastic. Apryl. This was such a great conversation. Thank you so much for your time and for sharing your expertise and experience with the listeners. Um, please. Quick introduction to yourself and how folks out there can get in touch with you. Apryl Syed  41:07 Well, my company is Apeture Codex. Best way to get in touch with me is just Apryl Syed at LinkedIn. That’s where I’m most active, is on LinkedIn, and you can book an appointment with me right off of my LinkedIn. And so that’s like the best, best way to find me out there. Christian Klepp  41:27 Fantastic, fantastic. And we’ll be sure to drop those links in the show notes once the episode goes live. So Apryl, once again, thanks so much for your time. Take care, stay safe and talk to you soon. Apryl Syed  41:38 All right. Thank you so much, Christian. Christian Klepp  41:40 Okay, Bye, for now. Apryl Syed  41:41 Bye.

Morðskúrinn
Fiona Pender

Morðskúrinn

Play Episode Listen Later Feb 25, 2026 37:51


Hin 25 ára gamla Fiona Pender var langt gengin með sitt fyrsta barn þegar hún hvarf að virtist, algjörlega sporlaust.  Það er enn í dag öllum algjörlega óskiljanlegt hvað gerðist en þó eru flestir með ákveðna hugmynd um hvað gerðist við Fionu.  Þátturinn er í boði Define the Line Steinunn hjá Kosmetik Eldabuskan Heimaskipulag   Komdu í áskrift www.pardus.is/mordskurinn  

Reality Life with Kate Casey
Ep. - 1539 - GIRL ON THE RUN: THE HUNT FOR AMERICA'S MOST WANTED WOMAN

Reality Life with Kate Casey

Play Episode Listen Later Feb 19, 2026 40:14


Stuart Cabb and Tom Pearson, Executive Producers of Girl on the Run: The Hunt for America's Most Wanted Woman, a Hulu docuseries. When convicted double murderer Sarah Pender escaped from a maximum-security prison in Indiana, a nationwide search was immediately launched. Charged alongside her former boyfriend, who pleaded guilty, for the murder of a young couple, Pender vanished, igniting fear, fascination and a relentless pursuit that stretched across state lines. “Girl on the Run: The Hunt for America's Most Wanted Woman” unfolds as a tense real-life cat-and-mouse chase following U.S. Marshals as they raced to track down Pender before she disappeared for good. As authorities closed in, Pender relied on a network of trusted ex-cons and a well-to-do new boyfriend, Tom, to help her evade capture. Even after Tom realized who Sarah was while watching an episode of “America's Most Wanted” together, he continued to help her constantly stay one step ahead as the pressure mounted and the police closed in. Reality Life with Kate Casey What to Watch List: https://katecasey.substack.com Patreon: http://www.patreon.com/katecasey Twitter: https://twitter.com/katecasey Instagram: http://www.instagram.com/katecaseyca Tik Tok: https://www.tiktok.com/@itskatecasey?lang=en Facebook Group: https://www.facebook.com/groups/113157919338245 Amazon List: https://www.amazon.com/shop/katecasey Like it to Know It: https://www.shopltk.com/explore/katecaseySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Galway Bay FM - Sports
Connacht Judo Championships Preview with Paul Pender

Galway Bay FM - Sports

Play Episode Listen Later Feb 8, 2026 9:13


Ahead of next Saturday's Connacht Judo Championship in Ballinfoyle Community Centre, Paul Pender joined Ollie Turner on 'Saturday Sport' to speak about Judo within the county, as well as looking ahead to a bumper day of action next weekend. The event will see 200 competitors descend on Galway City. It will be run as a dual event across the day, as the Connacht Mini Mon, for the younger grade, which focuses on participation, fun and development in a supportive environment, will run alongside the Connacht Closed Championship. The weigh-ins will begin on Saturday between 9 and 9:30 am, with the Minimon's getting underway at 10 am, before Senior Championships begin around midday.  

True Crime & Mistery
SARAH JO PENDER - "LA CHARLES MANSON AL FEMMINILE" (Lo Strano Canale Podcast)

True Crime & Mistery

Play Episode Listen Later Feb 5, 2026 12:22


Sarah Jo Pender è stata soprannominata “la Charles Manson al femminile”. Perché? Be', ascoltate la sua storia e capirete.Diventa un supporter di questo podcast: https://www.spreaker.com/podcast/true-crime-mistery--5398711/support.

True Crime & Mistery
SARAH JO PENDER - "LA CHARLES MANSON AL FEMMINILE" (Lo Strano Canale Podcast)

True Crime & Mistery

Play Episode Listen Later Feb 5, 2026 12:22


Sarah Jo Pender è stata soprannominata “la Charles Manson al femminile”. Perché? Be', ascoltate la sua storia e capirete.Diventa un supporter di questo podcast: https://www.spreaker.com/podcast/true-crime-mistery--5398711/support.

Nebraska Preps Postgame
Top Contenders CLASH in Nebraska High School Girls Basketball | Week RECAP

Nebraska Preps Postgame

Play Episode Listen Later Jan 26, 2026 30:52


Girls basketball had HUGE matchups at the top of each class last week in Nebraska high school hoops. Mike Sautter and Jacob Padilla break down the top games on the latest Nebraska Preps Postgame, diving into Omaha North handling Lincoln North Star, Bennington fending off Norris in Class B, and Pender's impressive showcase at the Nebraska Preps Classic. 0:00 INTRO0:25 Omaha North Takes Down Lincoln North Star to Take Class A No. 15:05 No. 1 Bennington Survives No. 2 Norris in Class B Girls Top Matchup6:40 Nebraska Preps Classic Recap | Millard West's Tough Shooting Night8:00 Pender Overcomes Slow First Quarter to Take Down St. Albert's10:30 Bishop Neumann Stays Competitive, Malcolm Overcomes to Win at Sokol11:15 Norris and Pius Match Up for Top Class B Battle This Week12:40 Little Movement in Class A Boys Polls | Papio South Moves into Top 1015:00 Big Matchups Happening This Week in Class A16:00 Class B Shakeups | Ogallala Takes Down Scottsbluff in Panhandle Showdown18:20 Platteview Enters Class B Top 10 With Win over Gretna19:30 Top Teams in Class C1 Remain the Same20:55 Class C2 Shake-Up AGAIN | Tri-County Falls, EMF Jumps21:40 Howells-Dodge Remains Atop of Class D1 Polls22:00 Record Setters in Elm Creek/Alma Buzzer Beater23:33 No Movement in Top 10 in Class D223:55 Great Time of Year for High School Basketball24:00 Mike Sautter's Winnebago Memories28:15 Jacob Padilla Shoutouts!30:10 CLOSE - Like & Subscribe to Nebraska Preps PostgameFollow Hurrdat Sports on social:Twitter: http://twitter.com/hurrdatsports Instagram: http://instagram.com/hurrdatsports Tiktok: http://tiktok.com/hurrdatsports Facebook: https://www.facebook.com/HurrdatSportsHurrdat Sports is a digital production platform dedicated to the new wave of sports media. From podcasting to video interviews along with live events and entertainment, we're here to change how you consume sports. Find us online at Hurrdatsports.comFollow Mike Sautter on social:Youtube: https://tinyurl.com/yh7h3tjf Twitter: http://twitter.com/mikesautter_Instagram: http://instagram.com/mikesautter Tiktok: http://tiktok.com/mikesautter Follow Hurrdat Sports on social:Twitter: http://twitter.com/hurrdatsports Instagram: http://instagram.com/hurrdatsports Tiktok: http://tiktok.com/hurrdatsports Facebook: https://www.facebook.com/HurrdatSportsHurrdat Sports is a digital production platform dedicated to the new wave of sports media. From podcasting to video interviews along with live events and entertainment, we're here to change how you consume sports. Find us online at Hurrdatsports.com#NebraskaHighSchoolBasketball #Omaha #Lincoln #Basketball #NebraskaBasketball #NEBPreps #NebraskaPrepsPostgame #HighSchoolBasketball #Nebraska #BasketballSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Stories That Brought You Here
Episode 76 - Jo Beattie - The Crisp Festival, A Love for Teaching & The Importance of Faith

The Stories That Brought You Here

Play Episode Listen Later Jan 25, 2026 90:32


After finishing university in England, Jo thought she was headed to the South Pacific to teach kindergarten. However, an unexpected phone call, would lead her to make a very different choice. She wound up moving to Prince George, B.C., and her life would begin to unfold in many creative, and interesting ways.  Jo will share stories about meeting her future husband, Greg, while in Prince George, and the two of them becoming deeply involved in music and community while there. After a number of decades, and living in different parts of Canada, she would make her way to Pender Island and use her unique set of skills to help build The Crisp Festival on Pender. That and so much more. _________________________________________________________________________ If you are interested in learning more about recording an audio memoir, for yourself, or for a loved one, please click on this, or go to myaudiomemoir.com to find out more. ____________________________________________________________________________ To stay up-to-date with the new video content coming, here are some of the ways you can subscribe... instagram-https://www.instagram.com/thestoriesthatbroughtyouhere/ Facebook-https://www.facebook.com/thestoriesthatbroughtyouhere YouTube - YouTube - The Stories That Brought You Here 

in the LOOP Breakaway Roping Podcast
#265 - Kacey Kobza & Lindsey Pender for Breakaway From Cancer | Focus on the Fight

in the LOOP Breakaway Roping Podcast

Play Episode Listen Later Jan 15, 2026 53:00


This episode of In The LOOP Podcast is one of the most raw and meaningful conversations we've shared — a story rooted in faith, resilience, and the power of community within the rodeo and equine industry.Inspired by 2025 World Champion Breakaway Roper Taylor Munsell, this episode brings awareness to Breakaway From Cancer and the real lives it has impacted. Jordan Jo sits down with cancer survivors Kacey Kobza and Lindsey Pender to share their journeys — not from a place of fear, but from courage, honesty, and hope.Kacey opens up about her diagnosis with Hodgkin's lymphoma, the overwhelming support she received from the rodeo community, and how that experience reshaped her perspective on life, competition, and relationships. Now cancer-free, she gives back as a board member of Breakaway From Cancer, helping lift financial and emotional burdens for others in the equine industry facing the same fight.Lindsey shares her ongoing battle with stage-three triple-negative breast cancer — from noticing early warning signs to navigating chemotherapy, surgery, motherhood, and faith. With vulnerability and strength, she speaks about trusting God in the unknown, accepting help, and staying present through each phase of treatment while continuing to show up for her family.This episode is not about cancer statistics or outcomes. It's about taking life one day at a time, refusing comparison, leaning on faith, and allowing community to carry you when you're tired. It's a reminder that in rodeo — and in life — no one fights alone. 

Behind The Boss Lady Podcast
Rich Coded & Ready: What It Really Takes to Become the Next-Level You with Kelly Pender

Behind The Boss Lady Podcast

Play Episode Listen Later Dec 31, 2025 52:29


In this episode, I'm joined by returning guest Kelly Pender for a powerful conversation on identity, frequency, and what it really takes to become the next-level version of yourself.We break down Kelly's Rich Coded process — from clearing subconscious blocks and nervous system resistance to rewiring old beliefs and encoding the new identity that matches your next-level wealth, visibility, and power.If you've ever felt stuck in old patterns, scared to be seen, or uncertain how to hold the expansion you're calling in... this episode is your permission slip and your blueprint.We talk safety work, energetic capacity, collapsing timelines, and the truth behind why logic is keeping you broke. Let this one activate you.Hear my story of stepping into a new identity on Kelly's podcast Rewire Yourself RichJoin Total Ascension Business Builder HERESend me a message on Instagram (@theshelbystclair) and tell me what your big takeaway is from this episode

Wealthy & Well Woman
124 | How to Rewire Yourself Rich with Kelly Pender

Wealthy & Well Woman

Play Episode Listen Later Dec 23, 2025 22:47


What if the reason you can hit big income months but can't seem to hold them has nothing to do with strategy… and everything to do with how your body has been trained to relate to money? In this episode, I'm joined by Wealth Identity Expert Kelly Pender for a grounded, no-BS conversation about wealth, nervous system conditioning, and why so much mainstream “success advice” actually keeps women stuck in lack. We're dismantling the feel-good tactics that don't work and showing you what does. Inside this episode: The most important question to ask yourself if you want sustainable wealth (not just flashes of success) Why affirmations, vision boards, and high-vibe thinking can quietly block your results The real reason income spikes and then drops and how to stabilize high months How to tell if you've accidentally trained your body to crave lack (and how to rewire it) Why “fake it till you make it” and “just be consistent on social media” is actually terrible advice The #1 thing you can do today to shift out of scarcity and activate wealth How to uncover your own money encoding blueprint so wealth feels safe, natural, and repeatable This is a conversation for women who are done performing for money and ready to build wealth that their body, nervous system, and life can actually hold.

PenderFund
Resilience & Opportunity: Q3 2025 Insights from Pender's Small/Mid Cap Team

PenderFund

Play Episode Listen Later Dec 23, 2025 16:17


Navigating Macro Uncertainty, Thematics, and Standout Performers In this episode, Laura Baker, Associate Client Portfolio Manager, is joined by Amar Pandya, Portfolio Manager, and Ruben Gomez Garcia, Equity Analyst, to break down the major themes, trends, and standout moments from Q3 2025 across Pender's small/mid cap portfolios. The team discusses resilience in the face of macro uncertainty, key thematics driving performance, and highlights several companies that delivered exceptional results.

PenderFund
Pender Podcast - Celebrating the 1 Year Anniversary of Pender US Small/Mid Cap Equity Fund

PenderFund

Play Episode Listen Later Dec 16, 2025 24:14


Inside the fund's first year: lessons, opportunity sets, and 2026 themes Celebrating one year of the Pender US Small/Mid Cap Equity Fund. In this episode, Laura Baker sits down with Aman Budhwar to reflect on the Fund's first year, the investment framework behind its early consistency, and how Aman is navigating opportunity and risk across the US small/mid cap space. They discuss AI-driven themes, sector diversification, portfolio construction discipline, and opportunities looking into 2026.

#ShiftHappens Podcast
Ep. 117: AI Can Find Talent, Only You Can Build Leaders

#ShiftHappens Podcast

Play Episode Listen Later Dec 11, 2025 35:53


In this #shifthappens episode, Travis Hann, Co-Founder and Managing Partner at Pender & Howe and Board Member at Kestria, shares how AI is transforming executive search — without replacing the human judgment that defines great leadership. From the cost of a bad hire to the traits that set modern leaders apart, Travis discusses why curiosity, humility, and storytelling matter more than ever, and how balancing innovation with genuine human connection is crucial to success.

The Newsroom
A conversation with District Attorney Jason Smith after year one in office

The Newsroom

Play Episode Listen Later Nov 21, 2025 50:00


On today's episode, we sit down with Jason Smith, district attorney for New Hanover and Pender counties. After a tough race for DA in 2024, Smith faced several challenges: rebuilding morale, adapting to E-courts, new state and local laws, and the perennial challenge of youth violence.

The Stories That Brought You Here
Episode 75 - Monica Bennett - The Art Of Felting, Remembering Red Tree Gallery & The Impact Of Volunteering

The Stories That Brought You Here

Play Episode Listen Later Nov 12, 2025 96:26


Monica Bennett is a long-time resident, and an incredibly active and passionate community member on Pender Island. In this episode, she shares about her personal journey, philosophy on volunteering, and her involvement in various local organizations. Some of these help to enhance seniors' programming, and to promote the arts. She shares insights into the unique energy and sense of belonging found on Pender, reflecting on how small acts of service and community engagement have shaped both her life and the broader island culture.   Our conversation also dives deep into Monica's artistic pursuits in felting and quilting, as well, her experiences behind the scenes of the now closed, Red Tree Gallery. She provides fascinating details about the art of felting, the evolution of her artistic interests, and the logistics of managing a cooperative gallery.   Enjoy! _________________________________________________________________________ If you are interested in learning more about recording an audio memoir, for yourself, or for a loved one, please click on this, or go to myaudiomemoir.com to find out more. ____________________________________________________________________________ To stay up-to-date with new episodes, here are some of the ways you can subscribe... Spotify- https://open.spotify.com/show/64GCX2abpl8GfJ1AzjPQiB Facebook-https://www.facebook.com/thestoriesthatbroughtyouhere YouTube - YouTube - The Stories That Brought You Here 

PenderFund
Consistency, Strategy and Always Finding Opportunity in Fixed Income

PenderFund

Play Episode Listen Later Nov 6, 2025 27:47


Subtitle: A Market Isn't Always Just One Thing Forever In this episode, Laura Baker, Associate Portfolio Manager at Pender, sits down with Lead Portfolio Manager, Fixed Income Geoff Castle, Portfolio Manager Emily Wheeler and Associate Portfolio Manager Parul Garg to discuss the recent recognition of two of Pender's fixed income funds with 2025 LSEG Lipper Fund Awards. The team shares the drivers behind their consistent performance, their disciplined investment process and their outlook on risks and opportunities in the evolving credit landscape. Disclaimer

strategy consistency fixed income finding opportunities pender lead portfolio manager laura baker associate portfolio manager
Evolving Enterprises: Stories of Growth Transformation

Lily Pender, co-founder of The Whole Story, explains how her theatre background has led to her helping leaders and organisations communicate more effectively through storytelling. She describes how storytelling techniques improve presentations, in-the-moment communication and strategy alignment by helping leaders deeply understand their audience, clarify their own relationship with a message, and make communication tangible, human and real. Her approach is practical and rooted in spoken word, focusing on structure, intention and emotional connection rather than abstract management language.

Coach & Kernan
Episode 1719 Common Sense Pitching with Wiley and Will featuring Cincinnati Reds Shawn Pender hosted by Mark Wiley and Will George with Dave Dagostino

Coach & Kernan

Play Episode Listen Later Oct 24, 2025 73:30


A Simple Game Played By Complex Men

Gabinete de Guerra
Zelensky ou Putin. Para que lado vai pender Donald Trump?

Gabinete de Guerra

Play Episode Listen Later Oct 17, 2025 9:26


Primeiro o encontro em Washington com Zelensky e depois a cimeira em Budapeste com Putin. A única certeza que Bruno Cardoso Reis tem é que estes encontros, com Trump, "são sempre imprevisíveis".See omnystudio.com/listener for privacy information.

Pender United Methodist Church Sermons
“Children of God, Led by the Spirit” at Pender UMC | October 5, 2025 | World Communion Sunday (Audio)

Pender United Methodist Church Sermons

Play Episode Listen Later Oct 5, 2025


Shiny New Object
Episode 313 / Julie Pender / Pernod Ricard / UK Creative Content Manager, Havana Club

Shiny New Object

Play Episode Listen Later Sep 18, 2025 28:21 Transcription Available


Julie Pender, the UK Creative Content Manager at Havana Club UK, Pernod Ricard, joins us to discuss the future of data-driven marketing, the essence of alcohol marketing, insights from Simon Sinek's 'Start with Why', the importance of navigating data-driven insights, and the power of community in marketing. Julie shares her experiences and strategies in building a community around the brand, emphasising the significance of genuine relationships and understanding consumer behavior.    

In The Loop
HR 2 – Pender Poll Debate, NFL Camp Buzz & What's Popping

In The Loop

Play Episode Listen Later Jul 31, 2025 42:32


ITL checks in Around The NFL with the latest from training camps across the league. Then it's time for the Sean Pendergast “Pender Poll” — would you rather the Texans start 4-1 with a loss to the Ravens or 3-2 with a win? Plus, What's Popping in the world of sports and entertainment.

Shoresides News
Gator town: A man and his dog encounter a giant reptile in Southport

Shoresides News

Play Episode Listen Later Jul 18, 2025 16:16


Send us a textLately, the town of Southport, North Carolina has had some excitement, 20 alligator removals since May, setting a new record. For a resident named Bonner Herring and his trusty Labrador Strike, that almost ended in tragedy. In this episode, Shoresides catches up with them to hear their story and to wonder about the prospect of increased human-alligator conflict in coastal communities.Here are five key things to know about alligators in North Carolina:1. Where Alligators Live in North CarolinaAlligators are native to the southeastern corner of North Carolina, primarily in the coastal plain. They are commonly found in:SwampsMarshesRiversLakesCanalsThe northernmost limit of the American alligator's natural range includes parts of Brunswick, New Hanover, Pender, and Onslow counties, although occasional sightings occur farther north due to dispersal.2. Alligators Are ProtectedIn North Carolina, alligators are classified as a species of special concern. This means:It is illegal to hunt, harm, harass, or kill them without a specific permit.The North Carolina Wildlife Resources Commission manages alligator populations through careful monitoring and regulated removals in cases where safety is at risk.In some years, the state authorizes limited hunting through an alligator management program, but only under strict controls.3. Alligator Encounters Are IncreasingDue to rising populations and human development expanding into natural habitats, sightings have become more frequent. Important things to remember:Do not feed alligators—this is illegal and makes them more dangerous.Keep a safe distance (at least 60 feet).If you see an alligator near homes or public areas, report it to wildlife authorities if it poses a risk.4. Alligators and Cold WeatherNorth Carolina is near the northern edge of the alligator's habitat, so they have unique ways of surviving winter:Alligators brumate, which is similar to hibernation, becoming inactive during cold months.They use a technique called “icing” or “snorkeling”, where they keep their snout above frozen water to breathe while remaining submerged beneath the ice.They can survive brief freezes, but prolonged cold can be fatal, which naturally limits how far north they can thrive.5. Conservation and CoexistenceAlligators play an important role in the ecosystem by:Controlling prey populations (such as turtles, fish, and small mammals).Creating “gator holes”, which provide habitat for other wildlife during droughts.For safety and conservation:Never attempt to relocate or handle an alligator on your own.Teach children about alligator safety, especially near coastal waterways.Support conservation efforts that protect wetlands and preserve balanced ecosystems.If you'd like, I can help you find local guides, safety tips, or educational resources for schools and community groups in North Carolina. Would you like me to gather those?Support the showwww.shoresides.org

The Newsroom
Do or DEI; Pender County vs. The Pender Post

The Newsroom

Play Episode Listen Later Jul 13, 2025 50:00


On this edition, The Assembly's Erin Gretzinger on the rapidly shifting landscape of DEI policy in North Carolina higher education. Plus, WHQR's Nikolai Mather helps unpack the lawsuit between a Pender County newspaper and county officials — and the political context behind the litigation.

The Indo Daily
Fiona Pender: ‘Credible' information from witness sparked fresh searches this week

The Indo Daily

Play Episode Listen Later May 29, 2025 21:55


This week, gardai have searched multiple sites in the Leinster area, after information was received about the murder of Fiona Pender. Pender was last seen alive almost 29 years ago. There has been a number of previous high-profile garda searches for the 25-year-old murder victim. Today's Indo Daily explores the latest developments in the murder investigation and looks back at the story of a young woman who has been missing for nearly three decades. Host; Fionnán Sheahan Guests; Conor Feehan and Liam Collins See omnystudio.com/listener for privacy information.

In The News
From missing person to murder investigation: The case of Fiona Pender

In The News

Play Episode Listen Later May 29, 2025 21:20


Nearly thirty years ago, in August 1996, 25-year-old Fiona Pender disappeared and was never seen again. Detectives have always believed Ms Pender, who was seven months pregnant when she vanished, was murdered on the day she was last seen alive. However, her remains have never been found.Earlier this week, gardaí announced the case had formally been upgraded to a murder investigation and began a search and excavation operation at Graigue near Killeigh village in Co Offaly.Gardaí are now carrying out a second search operation in Co Laois.What does the upgrade to murder inquiry mean for the investigation and why are gardaí suddenly conducting new searches?And what do we know about the primary suspect in the case?Crime and security editor Conor Lally discusses the latest developments in the case.Presented by Sorcha Pollak. Produced by Suzanne Brennan. Hosted on Acast. See acast.com/privacy for more information.

Today with Claire Byrne
Second search in Fiona Pender investigation continues

Today with Claire Byrne

Play Episode Listen Later May 29, 2025 6:24


Sinead Hussey, RTÉ's Midlands correspondent

Highlights from Newstalk Breakfast
The search for Fiona Pender's remains continued in Laois overnight

Highlights from Newstalk Breakfast

Play Episode Listen Later May 29, 2025 4:04


Gardaí investigating the suspected murder of Fiona Pender conducted a search in Laois overnight in a bid to find her remains. Gearoid Keegan, Deputy Editor of the Tullamore Tribune.

RTÉ - News at One Podcast
Second location searched in Fiona Pender investigation

RTÉ - News at One Podcast

Play Episode Listen Later May 28, 2025 1:48


Midlands Correspondent, Sinéad Hussey, reports on a second search for missing woman Fiona Pender which got underway at a location in the Slieve Bloom mountains in Co Laois this morning.

Today with Claire Byrne
Fiona Pender Update

Today with Claire Byrne

Play Episode Listen Later May 28, 2025 2:06


Sinead Hussey, RTÉ's Midlands correspondent

RTÉ - News at One Podcast
Search resumes in Offaly as part of Pender murder probe

RTÉ - News at One Podcast

Play Episode Listen Later May 27, 2025 1:40


RTÉ Midlands Correspndent, Sinéad Hussey has the latest news from the investigation into the murder of Fiona Pender.

RTÉ - News at One Podcast
Investigation into Fiona Pender's disappearance upgraded to murder

RTÉ - News at One Podcast

Play Episode Listen Later May 26, 2025 3:50


Fiona Pender was seven months pregnant when she disappeared in 1996. While a number of arrests were made, no-one was ever charged. Midlands Correspondent, Sinead Hussey, reports from County Offaly.

Highlights from The Hard Shoulder
1996 Fiona Pender missing persons case now a murder investigation 

Highlights from The Hard Shoulder

Play Episode Listen Later May 26, 2025 4:08


Gardaí have upgraded the missing persons case of Fiona Pender, who was pregnant when she went missing in 1996, to a murder investigation as a new search operation is set begin this week for the Offaly woman.Stephen Breen, Crime Editor with the Irish Sun, joins Kieran to discuss.

2 Woke Sisters
Upgrade Your Wealth Identity with Kelly Pender

2 Woke Sisters

Play Episode Listen Later May 21, 2025 45:36


If your income feels capped, your affirmations aren't landing, or you just know there's another level of wealth available to you — this episode is your wake-up call.I'm joined by Kelly Pender, a Neuroscience Manifestation Coach, for a soul-expanding, BS-free convo about what it really takes to rewire your subconscious for wealth, upgrade your money identity, and manifest more income (even if your 9-5 paycheck says otherwise).We cover:The sneaky red flags it's time to upgrade your wealth identityWhy affirmations alone won't double your income—and what actually willThe most common money blocks high-achieving women faceHow to manifest more when your income feels fixedThe shift from convincing energy to conviction in your desiresConnect with Kelly on IG.Kelly Pender Website.Support the showLet's connect on Instagram – send me a message @meleah_manning Learn more about Radiant Relationship Academy — a mentorship to overcome your patterns in dating & relationships and experience a healthy, fulfilling love.Enrollment now open — Book a Discovery Call for Radiant Relationship Academy.

Against All Enemies
Mel Pender: From Vietnam to Victory Lane

Against All Enemies

Play Episode Listen Later May 15, 2025 53:05


This week on The Gedunk Show, we sit down with the legendary Dr. Mel Pender—Vietnam War veteran, Olympic gold medalist, and former head track coach at West Point. His life story is a masterclass in resilience: from facing racism in the Army to standing on the Olympic podium, and from combat zones to coaching cadets. We dive deep into how he views today's military and what's changed—and what hasn't. You don't want to miss this one.

Junction City Justice
Cooper vs Pender - The End of the King of Hearts

Junction City Justice

Play Episode Listen Later Apr 8, 2025 70:09


Send us a textIn this episode we take a look at what happens when international and infamous swindler Harry Cooper goes up against Ogden's Own Chief Detective Pender in the early 1900's. It's a debonair hustler vs cowboy common sense in a game of cat-and-mouse. Was Pender up to the task? Find out in our latest episode.Ogden, Ogden Utah, Junction City, True Crime, Historic 25th Street, Two-Bit Street, Ogden True Crime, Utah True Crime, Police, Police Podcast, Tales of Policing, History, History Podcast

The Realest Podcast Ever
Tom Pender talks IRS Changes, Grant Cardone, Elon Musk & How To Win In A Recession || #TRPE x TP Taxes

The Realest Podcast Ever

Play Episode Listen Later Mar 17, 2025 76:50


Tom Pender, Founder & CEO of Philly based TP Taxes is a wealth of economic knowledge & strategy. He joined us back in January to discuss all things tax related and comes back this week to talk financial planning, the importance of staying compliant with business taxes, IRS changes for 2024 and a deep dive on what Donald Trump & Elon Musk are doing with DOGE. He also gives us some historical knowledge on recessions, why he thinks we are headed for one and the various economic opportunities that recessions present for people to get RICH!! All this and more on the latest episode of The Realest Podcast Ever.  Today's episode is sponsored by TP Taxes, Philly's #1 tax accountants!! All tax season TP Taxes is doing $75 simple returns. 1099's, LLC's and all types of corporations are welcome as well. Contact our team of Licensed accountants (NOT TAX PREPARERS) today at 215-TP-Taxes or via email tptaxes@tptaxes.com For more exclusive episodes & content subscribe to our Patreon channel FOR FREE at https://patreon.com/officialtrpe 

Así las cosas con Carlos Loret de Mola
#Entérate con Roberta Lajous y Rafael Fernández de Castro

Así las cosas con Carlos Loret de Mola

Play Episode Listen Later Mar 17, 2025 17:16


Coordinadores del libro: Pender de un hilo. Detrás de las negociaciones del TMEC. Editorial Ariel

Nebraska Preps Postgame
Girls State Basketball RECAP | Boys Preview: Most Competitive Tourney Yet?

Nebraska Preps Postgame

Play Episode Listen Later Mar 10, 2025 40:54


Mike Sautter, Jacob Padilla, and Austin Jacobsen dive into the past week of Nebraska high school state basketball championships as Classes A through D2 wrapped up their girls basketball seasons. There were DOMINANT performances by Pender's Mady Dolliver and the Millard West Wildcats, while several classes saw repeat champions and new contenders rise to take the crown. Mike and Jacob pivot to preview the boys state tournament upcoming this week, as it could be the MOST COMPETITIVE field that Nebraska has seen in some time. What are the top teams and players to watch beginning with Wednesday's action - and which class could have the most teams on UPSET alert?Follow Hurrdat Sports on social:Twitter: http://twitter.com/hurrdatsports Instagram: http://instagram.com/hurrdatsports Tiktok: http://tiktok.com/hurrdatsports Facebook: https://www.facebook.com/HurrdatSportsHurrdat Sports is a digital production platform dedicated to the new wave of sports media. From podcasting to video interviews along with live events and entertainment, we're here to change how you consume sports. Find us online at Hurrdatsports.com#Highschoolbasketball #NEBPreps #Nebraska #NSAA #Basketball #NebraskaBasketball #Girlsbasketball #boysbasketballSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Unapologetically Abundant
The exact techniques to manifest any amount of money in your life and biz with Kelly Pender

Unapologetically Abundant

Play Episode Listen Later Mar 4, 2025 29:49


Welcome back, beautiful souls! in this new episode, I welcome special guest Kelly Pender for a deep dive into the art of manifesting wealth. Emphasizing empowerment and abundance, the episode unveils strategies for women to bring richness into both their personal and professional lives.   We explore the dual influence of upbringing on perceived wealth, offering insights into breaking cycles of scarcity.   The conversation dives into Kelly's unique approach to manifestation, focusing on the neuroscience behind subconscious reprogramming.   Introducing the concept of neural energetic encoding, Kelly explains how reaching theta brainwave states can accelerate personal transformation and manifest wealth more effectively than traditional affirmations alone.   This episode is packed with practical advice for those seeking to elevate their financial mindset and harness the synergistic power of gratitude and faith in their manifestation journey.     Ps: If you are ready to finally see how you can bring in thousands of dollars per week while just doing a few simple actions (and never feel like you *HAVE* to work an 8 hour day again)? To have clear direction in your day to day activities so you can easily implement strategies for more simplicity in your life and biz? Then 5 weeks to 5 figures course is for you! Check the link below