Podcast appearances and mentions of norm farrar

Amazon Marketing Cloud (AMC) is the most powerful tool you're not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you're a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.

Trump's new tariffs are crushing seller margins and confusing even the most advanced Amazon operators. But while most sellers are panicking, smart brands are pivoting. In this episode, Norm Farrar is joined by Dan Ashburn, co-founder of Titan Network and operator of $100M+ in Amazon brands, to break down exactly what sellers need to do in the short and long term to navigate tariffs, protect their cash flow, and gain market share while others retreat. This is your full game plan to survive — and thrive — through the chaos. _________________________________ This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta's Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It's a free, expert-built forecast based on your own inputs—not guesswork.

Most brands obsess over acquiring new customers... But what if the real money — and sustainable growth — is hiding in the customers you already have?

Kevin King: Conference Season, Networking & The State of Amazon Selling The King is Back! Host Danny McMillan welcomes back Kevin King, a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season. In this episode, Kevin shares insider insights on key Amazon events, the evolving seller landscape, and why stepping outside the Amazon bubble is crucial for long-term success. The Amazon Conference Circuit Titan Event in Cancun: A high-level mastermind with seven and eight-figure sellers. Kevin notes a big increase in expertise at this year's event. Prosper Show (Las Vegas): Not just an expo—MDS (Million Dollar Sellers) Inspire Event kicks off before the main show. "Every night there are 2-3 major parties surrounding Prosper," Kevin says. The growing trend of "satellite events" around conferences, similar to Amazon Accelerate in Seattle. Iceland: Billion Dollar Seller Summit (BDSS): Kevin's last BDSS in its current form before shifting to a new event model. Over 120 high-level sellers attending, with an average revenue of $7.5 million. AI Contest, Market Masters, and Ted Talk-style sessions. Streaming available for those who can't attend in person. Post-BDSS event Elevate 360 focuses on non-Amazon marketing, featuring experts like Mr. Beast's YouTube strategist and Google Ads expert John Moran. Why Amazon Sellers Need to Expand Their Horizons Kevin emphasizes a major issue: Amazon sellers operate in a small fishbowl. “We stay in our little ecosystem and don't learn from general marketers,” Kevin warns. Successful sellers must learn skills from outside Amazon, such as YouTube, funnels, paid ads, and branding. Many Amazon educators only teach TikTok or PPC from an Amazon perspective, which limits sellers' potential. Kevin's Elevate 360 event brings in non-Amazon experts to teach sellers real marketing strategies. The Importance of Amazon Events & Networking Conferences aren't just about content, they're about networking and high-value connections. Kevin shares a powerful success story: A seller with a multi-million-dollar supplement brand was suspended for 8 months. After a hot seat session at Market Masters, Kevin advised them to attend Amazon Accelerate's Genius Bar in Seattle. The seller flew there, met an Amazon rep, and got reinstated in 24 hours. "These events can literally save your business," Kevin says. Seller Sessions Live: A New Approach Danny shares details about his upcoming Seller Sessions Live event, which shifts from the traditional conference model to a more hands-on learning experience: Built from the ground up with full participation from attendees. ClickUp documentation for frameworks, prompts, and strategies. Custom AI tools to reduce seller decision fatigue. “Most conference attendees take notes but struggle with retention and implementation. This new format solves that.” Kevin King's Newsletter & Industry Influence Kevin's Amazon newsletter is now the #1 source of industry insights. “More people come up to me at events and say they love the newsletter than anything else I do,” he says. He also runs four major events per year, including: BDSS & Elevate 360 (Iceland) Billion Dollar Seller Summit (Virtual) Market Masters (High-Level Mastermind) The Future of AI for Amazon Sellers AI tools must go beyond basic ChatGPT prompts—sellers need practical, plug-and-play solutions. Kevin and Norm Farrar are launching DragonFish, a new service suite that includes: AI-driven branding Advertising & content creation Managed services for Amazon & Shopify sellers Final Thoughts Attending the right events is crucial—it's not just about learning but also making connections that can change your business. Amazon sellers must think bigger—general marketing skills will separate average sellers from great ones. Kevin and Danny both challenge sellers to step outside their comfort zones and level up.  

Starting and scaling a business isn't just about strategy—it's a mental game. The pressure, setbacks, and isolation can break even the toughest entrepreneurs. In this episode of Lunch with Norm, Kevin Oldham, founder of DeFactory, joins Norm Farrar to discuss the real struggles of entrepreneurship, mental health, and building resilience.

A weak hero image can ruin your conversion rates, increase ad costs, and make you invisible in search results. In this episode of Lunch with Norm, Norm Farrar chats with John Aspinall, Amazon creative expert and brand evangelist for PickFu, to break down how to optimize product images for maximum clicks and conversions.    Key topics include: - Why your hero image is the most important factor in click-through rates. - How to test and optimize images using PickFu & real customer feedback. - The biggest mistakes sellers make with product photography. - 3D renders vs. traditional photography—which one works best? - Insider hacks for budget-friendly product photoshoots (including the secret JCPenney trick). If you're an Amazon seller, eCommerce brand, or marketer struggling to stand out in search results, this episode is packed with actionable strategies to help you win the click and increase sales.

Search engines are shifting, organic visibility is fading, and if you're not evolving, you're losing! In this episode of Lunch with Norm, Norm Farrar sits down with SEO expert Dan Kurtz to uncover the latest SEO and keyword strategies that Amazon sellers and eCommerce brands need to dominate the search results in 2024 and beyond. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you're owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.

In this episode of Lunch with Norm, Mike Frekey joins Norm Farrar to break down the latest Amazon advertising strategies and how sellers can adapt to the platform's changing landscape.

In this episode of Lunch With Norm, Norm Farrar sits down with Deb Slaver to tackle one of the most critical challenges for Amazon sellers: avoiding costly compliance mistakes. Deb shares her insights on sourcing authentic products, navigating intellectual property (IP) pitfalls, and the steps every seller must take to protect their account from suspensions. They discuss real-world horror stories of counterfeit allegations, IP disputes, and packaging errors—and how these common missteps can bankrupt a business. Packed with actionable advice, this episode is a must-watch for anyone serious about staying compliant and thriving on Amazon.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you're owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.

In this episode of Lunch with Norm, Norm Farrar welcomes Shane Barker, founder of Trace Fuse, to discuss the art and science of managing and removing negative reviews on Amazon. Discover proven strategies to protect your star ratings and sales, while staying compliant with Amazon's guidelines. Key topics include: - Why negative reviews aren't always bad—and how to use them to improve your product. - The hidden impact of star rating drops on your BSR and PPC costs. - How to identify and handle non-compliant reviews with expert precision. - Shane's top tips for maintaining a 4.3+ rating and avoiding sales decline.   Whether you're a new or seasoned Amazon seller, this episode is packed with actionable insights to help you safeguard your reputation, boost conversions, and stay ahead of competitors.

Your Website Is Costing You Thousands in Sales [Here's How to Fix It]. In this episode of Lunch with Norm, Norm Farrar sits down with Matthew Stafford, the CEO of Build Grow Scale, to uncover the secrets to optimizing your website and skyrocketing sales. Learn actionable, data-driven strategies that top eCommerce brands use to convert visitors into customers. Key topics include: - How to design a website that builds trust and boosts conversions. - Why removing clutter can improve navigation and customer experience. - The surprising power of negative reviews in driving sales. - Secrets to maximizing your revenue per user and average order value. Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   Links Mentioned: Learn More About Build Grow Scale: buildgrowscale.com This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you're owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%. Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. It takes just three minutes to sign up. Start reclaiming what's yours today - https://app.trueops.com/sign-up?via=norm   This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon's Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. As a Lunch With Norm listener, your first two removals are FREE. Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.   Timestamps 00:00 Intro 00:06 The Importance of Trust and Navigation 00:20 Maximizing Search and Filters 01:09 Guest Introduction: Matthew Stafford 02:51 Matthew Stafford's Journey 06:07 Optimizing Your Website for Conversions 09:06 Effective Navigation and User Experience 24:08 The Power of Reviews 24:30 Handling Negative Reviews 25:32 The Importance of Interaction 28:13 Giveaway Announcement 29:48 Q4 Sales Strategies 31:36 Gift Cards vs. Discounts 32:32 Key Performance Metrics 40:40 Data-Driven Optimization

In this episode of Lunch with Norm, Norm Farrar and Kevin King dive into the game-changing trends, tools, and strategies Amazon sellers need to dominate in 2025. From leveraging AI innovations to optimizing your network at industry events, this episode is packed with actionable insights! Key topics include: - The rise of AI tools and how to use them to streamline operations. - The power of community at Amazon events and why networking matters. - Predictions for the future of eCommerce and the evolving Amazon landscape. - Whether you're a seasoned seller or just starting out, this episode will give you the edge you need to scale your business in the new year. Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy

In this episode of Lunch with Norm, we dive into a critical topic that every private-label Amazon seller needs to prepare for: the potential impact of Trump tariffs as he takes office in January. Norm Farrar sits down with e-commerce expert Steve Simonson to unpack the risks, challenges, and strategies for navigating the turbulent waters ahead. This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We're in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar sits down with Alex Cattoni, founder of The Copy Posse, to uncover the four major forces shaping the future of marketing. Alex shares her insights on the rise of consumer mistrust, why traditional sales funnels are outdated, and how marketers need to adapt to longer sales cycles. She also breaks down how social media is becoming the new search engine and the crucial role email marketing plays in building trust with audiences. Packed with actionable tips, this episode is a must-watch for anyone navigating today's marketing challenges.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We're in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode, we welcome back the Beard Guy, Norm Farrar. We'll discuss ways to save thousands of dollars on logistics, unique AI marketing tools, and tips for Amazon influencers. Learn new strategies for e-commerce success with Norm Farrar, the Beard Guy, who makes an unprecedented sixth appearance on the Serious Sellers Podcast. Gain insights into the art of slashing logistics costs and leveraging AI to transform your business. Norm reveals his latest ventures in supercharging his logistics company, Honu Worldwide, alongside Afolabi Oyerokun, to offer expanded services like kitting, fulfillment, and custom bottling across North America. Explore the evolving landscape of Amazon logistics, from the strategic advantages of Amazon Warehousing and Distribution (AWD) to the critical importance of using correct HTS codes. Our discussion highlights the cost-saving potential of third-party logistics (3PL) and introduces the Tariff Terminator tool, a game-changer for ensuring compliance and avoiding unnecessary expenses. This episode is packed with strategies that underscore the importance of understanding your numbers for optimal profitability. Discover innovative e-commerce marketing tactics with AI tools designed to streamline content creation and boost social media engagement. Norm shares his journey into Amazon influencer marketing, revealing how automation and outsourcing can maximize your earnings potential. Plus, get a sneak peek into a new Helium 10 Chrome extension feature that offers influencers a competitive edge together with new modules for Amazon influencers inside Freedom Ticket. With laughter and learning along the way, this episode promises to propel your Amazon business to new heights. In episode 613 of the Serious Sellers Podcast, Bradley and Norm discuss: 00:00 - Unique Strategies for E-Commerce Sellers 02:38 - Expansion and Diversification Norm's Logistic Company 08:10 - Amazon Seller Strategy and Fulfillment Options 08:35 - Maximizing E-Commerce Profitability Through Logistics 14:47 - Maximizing Savings Through Package Optimization 15:47 - Maximizing E-Commerce Marketing Strategies 22:28 - Utilizing Tools for Online Engagement 27:22 - Amazon Influencer Marketing Strategies 31:13 - New Helium 10 Chrome Extension Features For Influencers 35:28 - Enhancing E-Commerce Logistics for Growth ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Episode Summary: What if you could revolutionize your e-commerce journey and create a brand that stands out in a crowded marketplace? This episode, featuring the incredible Norm Farrar—better known as the Beard Guy—promises to inspire seasoned entrepreneurs and newcomers alike. With decades of experience under his belt, Norm shares his remarkable path from running a promotional goods company to becoming a trailblazer in the e-commerce industry during the internet's early days. His insights reveal how saying "yes" to challenges and leveraging technology allowed him to pioneer print-on-demand services and navigate outsourcing to China and India with finesse.Listeners will learn the crucial tactics for launching a successful product on Amazon, as Norm breaks down the importance of starting small and learning from failures. He emphasizes the power of professional product presentation, from high-quality photography to optimizing listings, and the necessity of maintaining a strong brand identity. Norm's advice highlights the value of cohesive branding in building trust and credibility, aiming to guide aspiring sellers through common pitfalls with strategic foresight and attention to detail.The episode doesn't stop there—it also explores strategies for scaling an e-commerce brand. Norm discusses the role of community building, leveraging micro-influencers, and the potential of TikTok and other platforms to strengthen a brand's presence. Through compelling case studies, he demonstrates how strategic branding and packaging can transform a product's market position. Finally, Norm shares his insights on entrepreneurial resilience, underscoring the freedom and creativity that come with being your own boss and the perseverance needed to succeed in the dynamic e-commerce landscape. Join us for a conversation that promises to enlighten and energize your e-commerce ventures.Connect with Norm:Website: @LunchWithNorm | @MarketingMisfitsSourcing Company: https://honuworldwide.com/Linkedin: https://www.linkedin.com/in/normanfarrar/?originalSubdomain=caYouTube: https://www.youtube.com/channel/UCjipr2jQk45rt9ZOwGo10yg Support the show

In this episode of Lunch with Norm, Norm Farrar talks with Jon Derkits. He is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines. We'll be discussing what currently is working for Amazon sellers in 2024. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.     Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don't lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.   Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar talks with Max Sinclair, the Founder of Ecomtent. Max and Norm will discuss new updates with RUFUS and Amazon Accelerate, and how ‘Agentic AI' are different from ‘Generative AI' such as previous Chat GPT and other LLMs?  

In this episode of Lunch with Norm, Norm Farrar talks with Chase Norlin to dive into cyber security and how to protect your online business. They discuss why should Amazon and eCommerce businesses care about cybersecurity and what is ransomware and how does it affect your online small business?   Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Chase... Chase Norlin is the CEO of Transmosis, a nationally recognized cyber security workforce developer that enables American workers to develop new careers in the rapidly growing information security industry. Transmosis is the creator of eSure.AI, a next-generation cybersecurity platform that protects consumers and small business from cyber attack with integrated financial liability protection. Norlin is a serial technology entrepreneur that founded the Internet's first online video sharing platform, video search engine, and photo sharing service.   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.     Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don't lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.   Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar sits down with Rachel Miller to dive into the real secrets of building a powerful marketing strategy without breaking the bank. They discuss how AI is changing the game for content creation and automation, making it easier for small businesses to reach their audience without spending on ads. If you're looking for practical advice on making your marketing more effective and efficient, this episode is packed with actionable insights you don't want to miss!   Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Rachel... Our guest is a proud mom to 6 kids and a collector of businesses. She is a Marketing strategist who supports small businesses in growing their audiences and sales, organically, without ads. Her marketing courses have had over 27,000 students and she regularly keynotes. Her most recent project is building, Pagewheel, because why should we “learn” how to market our businesses when AI with automations can market your business for you!   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.       Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don't lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.   Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar welcomes back Melissa Simonson. We'll be discussing how you can be your very own content creator for your brand. Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Melissa... Melissa, a seasoned eCommerce veteran, has transitioned from writing product descriptions in the early 2000s to becoming a viral content creator on TikTok. Her recent videos have landed her in major publications like People Magazine, Glamour, and Newsweek as she promotes healthy, organic alternatives through TikTok Shop. With a focus on sustainable products made from study-backed medicinal herbs, she's proving that even the most experienced in eCommerce can find a new calling. Now, she's on a mission to bring these innovative, natural products to the masses.   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.     Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don't lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.   Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar welcomes William Gasner, the CMO and Co-Founder of Stack Influence. In this episode we are talking about how to drive external traffic to Amazon listings using influencers.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about William... Our guest is a 6 time founder, 7-figure Amazon seller, and the co-founder and CMO of Stack Influence – the leading micro-influencer marketing platform for Amazon merchants. He has been featured in Forbes, Business Insider, and Wired for his thoughts on the influencer industry and Amazon marketing ecosystem.   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.   Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! Get 10% OFF signing up in September.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar welcomes Mark De Grasse, the former President of Digital Marketer. In this episode we discuss how AI is the biggest thing since the internet and the only 2 things you can do to prepare for an uncertain future. This episode is a must-listen for entrepreneurs looking to optimize their business operations and drive sustained growth.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Mark... Our guest is the former President of DigitalMarketer.com, a $10 million marketing education development platform that has helped over 120,000 marketers and companies to learn everything necessary to succeed in marketing online. He has worked with over 2,000 business owners and content creators to develop hundreds of successful brands, companies, and marketing campaigns.   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.   Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! Get 10% OFF signing up in September.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar welcomes Josh Hadley to discuss game-changing strategies for business growth and team management. Josh introduces the 1-3-1-1 Process, a powerful framework for setting and achieving goals. Plus, learn how to leverage AI to create role profiles that keep everyone on your team accountable. This episode is a must-listen for entrepreneurs looking to optimize their business operations and drive sustained growth.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Josh... Josh Hadley, is the founder and CEO of an 8 figure e-commerce business & host of the Ecomm Breakthrough Podcast. His career began in a leadership development program at American Airlines after he received an MBA from the University of Utah in 2014. While Josh was employed at American Airlines, he and his wife started a custom wedding invitation business that they worked on together in the evenings. Since then, their business has pivoted into a stationery empire with over 1,500 products. Josh is also the host of the Ecomm Breakthrough Podcast, where he interviews inspiring business leaders within E-commerce. The purpose of the show is to help share actionable steps a business owner can take, to grow from a 7-figure ecomm business to 8-figures and beyond. Josh loves working together with his wife in their business as they raise their 4 children in Dallas, Texas.   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.  Increase your Amazon listings ranking for targeted keywords before Oct Prime Day is upon us! Get 10% OFF signing up in September.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, Norm Farrar is joined by Ryan, who shares his expertise on the business systems necessary to scale a company to nine figures. From creating a growth engine to systemizing operations, Ryan provides invaluable advice for entrepreneurs aiming to achieve massive growth. Discover the power of visualizing your customer journey, the importance of selling and serving before systemizing, and how to focus on key metrics to optimize your growth engine.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Ryan... Ryan Deiss is a best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today. Ryan is the founder and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com.   Ryan is the creator of the “Customer Value Optimization” methodology and have introduced and popularized many of the digital selling strategies that modern companies now take for granted. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Learn how you can catch the AI wave with Colin Campbell! Don't get left in the dust. In this episode, find out how to create your own GPTs. Learn about Amazon FBA 2023 with Norm Farrar on the Lunch With Norm Podcast!   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Colin... Our guest is the author of #1 Best-seller Start. Scale. Exit. Repeat. He has co-founded several Internet and technology companies, including Internet Direct, Tucows, and Hostopia. He and his partners continue to launch new companies including Startup. club, Paw.com, and Meowingtons.com.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Today, we are with the Co-Founder of AMZ Advisors, Mike Begg to talk all about implementing affiliate marketing with Amazon attribution. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast! Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Steven Selikoff is here to share with you a stark warning that Amazon and eCommerce is about to change forever. You may have read Steven's chilling email he sent out last week about Amazon working with Chinese factories. Today, we are doing a deep dive on the topic. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!   This episode is proudly sponsored by Walmart Marketplace - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Sign up and start selling *Conditions apply Steven is the Founder of the Product Development Incubator and the Product Development China Trip. He has been selling to retailers since 2001 and on Amazon since 2005. His products have been featured in every major morning TV show and were in the gift bags at the Oscars. His students have products in retailers all over the globe, have been on Shark Tank, and have won prestigious design awards including Time Magazine's Best New Invention of the Year. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Today we are with Vandana Rastogi, Norm's right hand person who manages Norm's brand accounts. We discuss the importance of SOPs and systems, and how to create a turnkey Amazon business. This episode is proudly sponsored by Walmart Marketplace. One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Start selling now and get up to 50% off referral and fulfillment fees.  *Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&utm_source=Norm_Farrar&utm_medium=Social Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Afolabi... Our guest is the co-founder of HONU Worldwide. For over 20 years, he has been learning and developing the best logistics strategies, relationships, and tactics to streamline and improve profitability for his clients.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

We'll be discussing how to find the perfect 3PL & warehouse for Amazon sellers with special guest, Afolabi Oyerokun, the Co-Founder of HONU Worldwide. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!   This episode is proudly sponsored by Walmart Marketplace. One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Start selling now and get up to 50% off referral and fulfillment fees.  *Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&utm_source=Norm_Farrar&utm_medium=Social Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Afolabi... Our guest is the co-founder of HONU Worldwide. For over 20 years, he has been learning and developing the best logistics strategies, relationships, and tactics to streamline and improve profitability for his clients.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Today we'll be discussing the big myth about SEO... that it takes 12 months to kick in. Also, find out the 5 E-commerce SEO mistakes that 99% of brand owners are making. Joshua George is the Founder of ClickSlice. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast! Get Free SEO Audit. Book your call here - https://calendly.com/clickslice/discovery-call-lwn   This episode is proudly sponsored by Walmart Marketplace. Right now, new sellers get up to 50% off referral and fulfillment fees.* Get Started and Get Selling with Walmart Marketplace. *Conditions apply - https://marketplace.walmart.com/nss-2024/?utm_campaign=2024-US-MP-NSS-N-NFS&utm_source=Norm_Farrar&utm_medium=Social Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Josh... Josh has over 9 years of experience as an SEO Consultant and was recently hired by the UK government for SEO training. Joshua also owns the best-selling SEO course on Udemy, and has taught SEO to over 100,000 students. His work has been featured in Forbes, Entrepreneur, Agency Analytics, and London Post, just to name a few. Joshua and his team are generating over £1M+ in organic revenue every month for clients, thousands of leads, and millions of dollars in sales by applying the latest SEO strategies and tactics.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Today we'll be talking about how to make custom Amazon A+ content in seconds with George Reid! We'll be talking about what is a design system and how can it help sellers with their storefront and A+ content content, and how templates can save you money when designing. Learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast! Check out Georges AMZ Design templates here - https://amzdesignkit.com/ Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about George... He is the Founder of Amazon Design Kit. He Runs an Amazon advertising agency but specializes in building Amazon design systems. George helps Amazon brands convert more traffic into customers, using conversion optimized design.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

How to use AI for product image optimization with Jake Zarastian. In today's episode, we discuss how to optimize your Amazon product images using AI tools. Learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!   Sign up to Jungle Scout here - https://get.junglescout.com/loy1yseuu27u Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Jake... Our guest joined Jungle Scout in 2021, after 2 years working at one of the first Amazon-partnered advertising agencies that hyper-focuses on the marketplace. There, he managed over a million dollars in monthly ad spend for a large portfolio of enterprise brands. Since then, He has launched his own Amazon brand while also running a consulting business helping a range of brands grow their sales and profitability.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Learn how to get the most out of Prime Day 2024 with affiliate marketing! Join Co-Founder of Levanta, Rob Schab to learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast! Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Request your FREE forecast now: https://hubs.ly/Q02yZsbd0   Rob is the Co-Founder & CMO at Levanta, a new Affiliate Platform that connects Amazon sellers with revenue-generating publishers, affiliates and influencers to promote their products. Rob previously Co-Founded Grovia, a partner recruitment agency that was acquired by Acceleration Partners.   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.   Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, the CEO of Sophie Society and an engineer turned entrepreneur,  Chris Rawlings, and Andrew Erickson, are here. Today, we discussed the Impact of Chat GPT 4o. They created multi-million dollar brands and designed and launched over 100 private-label products.   This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.    

Kathleen Kobel is an Amazon selling expert with 15 years of experience elevating brands through strategic selling and consulting on the platform. After launching and growing over 1,000 brands on Amazon she has utilized those skills to become a dynamic force with the Amazon Influencer program. She not only connects authentically with Amazon brands and customers through curated content but also teaches others how to earn big by creating product videos for Amazon. She is your go-to partner for navigating and thriving in the competitive e-commerce landscape of Amazon.Highlight Bullets Here's a glimpse of what you would learn…Impact of Amazon influencers on sales and conversions and how brands can leverage influencers to scale their business.Different structures for partnering with influencers, including flat fees, bonus commissions, and utilizing Amazon's Creator Connections tool.Directing influencers to join Creator Connection campaigns, providing a potential strategy for brands to vet and engage with influencers.Influencer Payment and Content Placement For Amazon Creator ConnectionsTips and tricks for crafting an appealing message to creators, including promotion codes and free samples.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Kathleen Kobel, an Amazon selling expert and influencer. They discuss strategies for leveraging Amazon influencers to scale e-commerce brands. Kathleen shares her insights on creating effective campaigns, emphasizing the importance of descriptive campaign names and offering competitive commissions to attract top influencers. She advises on setting a substantial budget for campaigns and targeting products with higher price points for better engagement. Kathleen also touches on the value of providing free samples and promo codes to influencers. The conversation includes tips for crafting appealing messages to creators and the potential of negotiating brand referral bonuses outside of Amazon. Kathleen recommends her favorite book, a new productivity tool, and an e-commerce expert to follow.Here are the 3 action items that Josh identified from this episode:Action item #1: Create partnerships in affiliate campaigns using Amazon's Creator Connections.Action item #2: Offer free samples to influencers and vet them through a Google form.Action item #3: Optimize your budget and commission percentage to attract dedicated influencers.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comJoin the Waitlist to Connect with Amazon Influencers: Kathleen Kobel's WebsiteBecome an Amazon Influencer: Kathleen Kobel's Courses $100 off using coupon code = ecommAmazon Creator ConnectionsLogie AIChill and ProsperPickFuScott VoelkerSpecial Mention(s):Kevin King on LinkedInMichael E. Gerber on LinkedInNorm Farrar on LinkedInHoward Thai on LinkedIn Steve Simonson on LinkedInRelated Episode(s):“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:35)** (((-))) - - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, Norm Farrar, Howard Tye, and Steve Simonsen. Today I'm speaking with Kathleen Kobel of KathleenKobel.Com and we're going to be talking a lot about how Amazon influencers can help your brand scale and how to maximize and leverage the new tool on Amazon called Creator Connections. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond.Josh (00:01:12)** (((-))) - - - Listen, Kathleen, I started my business back in 2015 and grew it to an eight figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. There were times where I doubted myself and my leadership abilities, but also launching the wrong product at the wrong time., issues with supply chain, issues with cash flow, and having to invest my own money in order to pay payroll and being able to make better hiring decisions. So to our listeners that have hit similar plateaus and obstacles and are looking for the next steps to take their brand to the next level, then go to EcommBreakthrough.Com, that's Ecomm with two M's to learn more. And as a special bonus to my podcast listeners, this month I'm giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to...

On today's Lunch With Norm, we are with an Amazon, e-commerce and online marketing expert, Norm Farrar! We discussed Behind the Beard - the story of the Beard guy. Find out how the bearded guy came to be. Our guest is passionate mentor who coaches those with any level of experience.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.   Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, an Amazon, e-commerce and online marketing expert, Norm Farrar, is here. Today, we discussed Behind the Beard - the story of the Beard guy. He is a passionate mentor who coaches those with any level of experience.   This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

On today's Lunch With Norm, Norm is back for a special LIVE Amazon Q&A! That's right Norm checks in with the Beard Nation and answers all questions submitted by our Amazon and eCom Beardos. Today, we talk about Norm's favorite AI tools and apps! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business's potential.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.   Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, The Beard Guy sits down for a special Amazon Q&A. Today, we discussed Norm's favorite AI tools and apps! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands.   This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Exploring Google Business Profiles with Norm Farrar Introduction to Google Business Profile In this insightful episode of Seller Sessions, host Danny McMillan welcomes Norm Farrar, a seasoned entrepreneur and host of Lunch with Norm, to delve into the world of Google Business Profiles (GBP). Farrar shares his vast experience and knowledge, offering valuable insights for businesses looking to leverage GBP for enhanced visibility and growth. Key Insights from Norm Farrar Understanding Google Business Profile: GBP, previously known as Google My Business, is a platform for managing online presence. It's not just for local SEO or brick-and-mortar businesses; brands can benefit significantly. Only a tiny fraction of eligible businesses utilize GBP effectively. Utilizing GBP for Brand Visibility: Businesses can geo-target regions, cities, or even countries. Instant indexing on Google when using GBP. Key strategy: Regularly update GBP with relevant information and promotions. Integration with Other Google Services: GBP integrates seamlessly with Google Analytics, offering detailed insights. Utilizing Google Sheets for daily updates can significantly boost SEO rankings. Encouraging user reviews through GBP can enhance credibility and visibility. Maximizing the Impact of GBP: Consistent updates are crucial; a stagnant profile is ineffective. Use of Google Sheets for dynamic content changes. Incorporating various types of content (images, offers, events) for engagement. The Importance of Reviews and User-Generated Content: Aim for at least 20-25 reviews for credibility. Encourage user-generated content for authenticity and engagement. Utilize contests and promotions to generate interest and participation. Leveraging GBP for E-commerce: Link GBP with e-commerce platforms like Amazon, Walmart, and Shopify. Use GBP for promoting specific products, offers, and events. Strategic Updates and Content Posting: Regular updates are essential; however, avoid over-posting to maintain authenticity. Balance between informative posts and promotional content. Event-Based Marketing Through GBP: Creating events on GBP can drive more traffic and engagement. Use events for product launches, special promotions, and seasonal sales. Real-world Examples and Success Stories: Farrar shares examples of businesses that have significantly benefited from using GBP strategically. Tips for Effective GBP Management: Ensure all relevant fields are filled with updated information. Regularly update hours, especially during holidays, to avoid showing as closed. Summary and Round-Up Norm Farrar's discussion with Danny McMillan on Seller Sessions provides invaluable insights into the effective use of Google Business Profiles for enhancing brand visibility and engagement. The strategic use of GBP, integrating with Google's array of tools, and focusing on user-generated content and reviews can significantly impact a brand's online presence and SEO performance. This episode is a must-listen for businesses and entrepreneurs looking to leverage GBP for their growth and online marketing strategies. Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”

On today's Lunch With Norm, Norm is back for a special LIVE Amazon Q&A! That's right Norm checks in with the Beard Nation and answers all questions submitted by our Amazon and eCom Beardos. Today is the Christmas Special episode! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz, and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business's potential.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by VAA Philippines   VAA offers Amazon sellers access to high-quality and reliable virtual assistants from the Philippines. VAA invests in their virtual assistants through a thorough screening process, intensive Amazon training, ongoing professional development and support. Hiring through VAA gives Amazon sellers peace of mind with a dedicated, skilled and motivated virtual assistant who is committed to a long-term working relationship. The company's founders have a deep understanding of the Amazon marketplace and ensure that their virtual assistants are always up-to-date with the latest tools and trends.   For more information visit https://www.vaaphilippines.com   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, The Beard Guy sits down for a special Amazon Q&A. Today is the Christmas special episode! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands.   This episode is brought to you by Startup Club, VAA Philippines, Post Purchase Pro, Seller Basics, and HONU Worldwide..   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

On today's Lunch With Norm, Norm is back for a special LIVE Amazon Q&A! That's right Norm checks in with the Beard Nation and answers all questions submitted by our Amazon and eCom Beardos. Today, we talk about updates, preparation for Q4, Black Friday and so much more! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz, and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business's potential.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by VAA Philippines   VAA offers Amazon sellers access to high-quality and reliable virtual assistants from the Philippines. VAA invests in their virtual assistants through a thorough screening process, intensive Amazon training, ongoing professional development and support. Hiring through VAA gives Amazon sellers peace of mind with a dedicated, skilled and motivated virtual assistant who is committed to a long-term working relationship. The company's founders have a deep understanding of the Amazon marketplace and ensure that their virtual assistants are always up-to-date with the latest tools and trends.   For more information visit https://www.vaaphilippines.com   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, The Beard Guy sits down for a special Amazon Q&A. Today, we discussed updates, preparation for Q4, black Friday, and so much more! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands.   This episode is brought to you by Startup Club, VAA Philippines, Post Purchase Pro, Seller Basics, and HONU Worldwide..   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Interview with Norm Farrar, President of the Pikes Peak Over The Hill Gang. While Norm doesn't have a professional background in health and fitness, the Pikes Peak Over the Hill Gang is enriching the lives of others by providing opportunities for people to gather, connect, and enjoy outdoor activities and adventures together. This episode will shed light on the idea  that you don't need to be a certified fitness professional to contribute to the well-being of others. You can take the initiative to lead and organize people and provide them with opportunities to engage in activities they love. Links to mentions in the podcast: Pikes Peak Over The Hill Gang Articles on the Over The Hill Gang start and other clubs like it: Legendary Over-The Hill Gang: A Model for Seniors Retired But Still Skiing? Then Join The Club Discount Links: 20% off FAI Certifications using the links below: ⁠⁠⁠⁠Functional Aging Specialist Certification⁠⁠⁠⁠ http://issa.sjv.io/c/3955809/1695983/12162 ⁠⁠⁠⁠Functional Aging Group Exercise Specialist Certification⁠⁠⁠⁠ http://issa.sjv.io/c/3955809/1703510/12162 Connect with Second Act Fit Pros LinkedIn Group Instagram Facebook Second Act Fit Pros Newsletter Email: Secondactfitpros@gmail.com

In this episode of the Fearless Sellers podcast, Joie Roberts interviews Norm Farrar, a marketing genius and serial entrepreneur. They discuss the importance of differentiation in the market and the power of networking. The Amazon beard guy shares his experiences of starting out on the wrong side of the fence and how he turned his life around by hanging out with the right people. They also touch on the idea that marketing is all about building a network.   Timestamps [00:02:29] Networking for Success. [00:03:50] Partnership lessons for entrepreneurs. [00:09:43] Perception of products. [00:11:46] Product pricing strategies. [00:15:33] Making money as an influencer. [00:20:56] Shoppable Video Tips. [00:23:46] Amazon Live explained. [00:29:12] Perception and AI in Q3/Q4. [00:31:35] Prompts and Training AI. [00:35:12] Writing process using AI. [00:38:57] Scalability and automation.   Contact Joie on Instagram: @JoieRoberts.official Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp  

On today's Lunch With Norm, Norm is back for a special LIVE Amazon Q&A! That's right Norm checks in with the Beard Nation and answers all questions submitted by our Amazon and eCom Beardos. Today, we talk about updates, google business pro, AI for e-commerce and so much more! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business's potential.   This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by VAA Philippines VAA is the world's only company specializing in Virtual Assistant services for Amazon sellers. We invest significant resources in our VAs, including a thorough screening and selection process, intensive month-long Amazon training for accepted candidates, ongoing professional development, and a warm, supportive community. You can rely on your VA as a dedicated employee who will deliver consistently high-quality work on an efficient, ongoing basis. And that means peace of mind for you. For more information visit https://www.vaaphilippines.com/   This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club   This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand.   This episode of Lunch with Norm is sponsored by Surgo Marketing. Ready to take your brand to the next level on TikTok and Instagram? Surgo Marketing specializes in helping entrepreneurs and coaches build a profitable brand on TikTok and IG in less than 90 days.  With Surgo Marketing, you can build your brand, create incredible video content, and increase leads without spending a dime on ad spend. Visit surgomarketing.com today and elevate your brand.   This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, The Beard Guy sits down for a special Amazon Q&A. Today, we discussed updates, google business pro, AI for ecommerce and so much more!. Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. This episode is brought to you by Startup Club, Rebaid, VAA Philippines, Post Purchase Pro, Surgo Marketing, Jeff Schick Legal and HONU Worldwide.   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

On today's Lunch With Norm, Norm is back for a special LIVE Amazon Q&A! That's right Norm checks in with the Beard Nation and answers all questions submitted by our Amazon and eCom Beardos. Today, we talk about brand and packaging and so much more! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business's potential.   This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by VAA Philippines VAA is the world's only company specializing in Virtual Assistant services for Amazon sellers. We invest significant resources in our VAs, including a thorough screening and selection process, intensive month-long Amazon training for accepted candidates, ongoing professional development, and a warm, supportive community. You can rely on your VA as a dedicated employee who will deliver consistently high-quality work on an efficient, ongoing basis. And that means peace of mind for you. For more information visit https://www.vaaphilippines.com/   This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club   This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand.   This episode of Lunch with Norm is sponsored by Surgo Marketing. Ready to take your brand to the next level on TikTok and Instagram? Surgo Marketing specializes in helping entrepreneurs and coaches build a profitable brand on TikTok and IG in less than 90 days.  With Surgo Marketing, you can build your brand, create incredible video content, and increase leads without spending a dime on ad spend. Visit surgomarketing.com today and elevate your brand.   This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, The Beard Guy sits down for a special Amazon Q&A. Today, we discussed brand and packaging and so much more!. Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. This episode is brought to you by Startup Club, Rebaid, VAA Philippines, Post Purchase Pro, Surgo Marketing, Jeff Schick Legal and HONU Worldwide.   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Yoni Kozminski is the Founder of South Col and the Founder and CEO of Escala and MultiplyMii. South Col is an e-commerce accelerator empowering founders to reach peak potential, while Escala offers consulting services for e-commerce companies and Amazon sellers who want to scale their businesses. On the other hand, MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses. Both Escala and MultiplyMii, however, provide different solutions aimed at taking e-commerce and Amazon businesses to the next level.  In addition to being a scaling expert and an entrepreneur, Yoni hosts the podcast Successful Scales, where he interviews leaders on what it takes to build successful businesses. He has a background in digital marketing and advertising and has worked with companies such as Mercedes-Benz, Mastercard, and Sony, to name a few. In this episode… It's fair to say that when entrepreneurs set out to go into business for themselves, the end goal is to grow it to seven figures and beyond and earn huge profits. It's also fair to say that when entrepreneurs reach this level of success, they want to be able to enjoy it. Sure, running a business comes with many stressors, but some factors can alleviate the pressures associated with growing a business.  The first step to lessen stress, according to entrepreneur and business leader Yoni Kozminski, is to simply get out of your own way. So, what does that mean, and how do you get out of your own way? You start by creating or purchasing a reliable operational system. In this enlightening episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with Yoni Kozminski, the Founder of South Col, Escala, and MultiplyMii, to discuss business operating systems and organizational structures that can help entrepreneurs scale to eight figures and beyond. Yoni explains how to build operating systems, the four core processes for a $20 million Amazon FBA Business, and the steps to take to become a successful entrepreneur. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Yoni Kozminski on LinkedIn Email Yoni: Yoni@multiplymii.com South Col Escala  MultiplyMii Successful Scales Podcast Yoni's 35% Discount Offer - Use Coupon Code: ecommbreakthrough Special Mention(s): Norm Farrar on LinkedIn Bradley Sutton on LinkedIn Kevin King Brandon Young on LinkedIn Adam Runquist on LinkedIn The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey ChatGPT Related Episode(s): “Here's All the Advice You Need to Boost Your Brand Equity With Norm Farrar” “Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton” “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans”

Shannon Roddy is the Director of Business Development at Avenue 7 Media, a full-service agency helping deserving brands navigate and thrive on Amazon. His expertise in all things Amazon gave him the insight to found Marketplace Seller Courses, a platform offering online courses to educate e-commerce entrepreneurs on strategies to take their products to the next level. Shannon has consulted over 200 companies and individuals to launch, scale, and protect their brands. In this episode… Though Amazon is the world's largest and fastest-growing marketplace, it's an ever-evolving platform. This makes it nearly impossible for sellers to stay current with Amazon's terms and conditions. It's also impossible to scale when sellers fall into complacency and fail to compete. So, how can you become a major player as an Amazon seller? According to Amazon expert Shannon Roddy, you're on track to exceeding eight figures and beyond if you use these proven three tactics: Identify your brand mission, expand and adapt your product line, and protect your brand. So, how do you apply these methods to your business? Listen to this episode of the eComm Breakthrough Podcast where host Josh Hadley welcomes Shannon Roddy, Director of Business Development at Avenue 7 Media, for an in-depth conversation about building, growing, and protecting your brand. Shannon offers his advice on how to create a brand story, how to pivot listing images, how to avoid common seller mistakes, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Shannon Roddy on LinkedIn Avenue 7 Media Shannon's free resource offer: Amazon Seller's Checklist Special Mention(s): Norm Farrar on LinkedIn Bradley Sutton on LinkedIn Kevin King Tim Ferriss on LinkedIn Tyler Jefcoat on LinkedIn Jason Boyce on LinkedIn Good to Great: Why Some Companies Make the Leap...and Others Don't by Jim Collins Calendly Related Episode(s): “Here's All the Advice You Need to Boost Your Brand Equity With Norm Farrar” “Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton” “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” “The Three Financial Metrics That Will Predict Your Business's Future With Tyler Jefcoat”

Today, we have part 1 of a 2-part series with Norm Farrar. We talked about how to get your Amazon brand into retail, the latest strategies on Google business profile, and more! 

Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company partnering with retailers and brands to help market, sell, fulfill, and ship its products. Corey is a 15-year supply chain and operations leader. Additionally, he has over 20 years of experience in the e-commerce fulfillment industry specializing in channel merchandising, aligning operational initiatives with corporate objectives, and building and leading high-performing teams through inclusion, collaboration, and engagement. Through his years of experience, Corey has launched over 50 different subcategories through online and brick-and-mortar channels. In this episode… With the ever-evolving needs of Amazon and the changes in logistics on Amazon, if your company isn't properly staffed with essential experts in place, your company could be at a disadvantage. If you only rely on a virtual assistant to handle all operational needs, you may have already put your company in jeopardy. While virtual assistants may be administrative experts and take direction well, they aren't considered supply chain or operations experts. So, what position hires should be a priority in today's market? Business leaders Corey Apirian and Josh Hadley strongly suggest hiring a supply chain manager or expert as quickly as possible. A supply chain manager oversees, coordinates, and manages the logistics regarding the production and distribution processes of the company's goods. Supply chain management is integral to a company's success because an expert in this field can boost customer service, reduce operating costs, and improve the financial position of the company. Those are just a few responsibilities of a supply chain manager. Want to learn more about supply chain logistics?  Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he welcomes the CEO of Davinci Micro Fulfillment, Corey Apirian, for an in-depth discussion about global supply chain and shipping and logistics. Corey advises on how to build a shipping business, the steps to grow an e-commerce business, the role that smart merchandising plays in selling on Amazon, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Corey Apirian on LinkedIn Davinci Micro Fulfillment Email Corey: Corey@Davincimfc.com Special Mention(s): Norm Farrar on LinkedIn Steve Simonson on LinkedIn Kevin King Rick Watson on LinkedIn The Fulfillment IQ Podcast Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins ChatGPT Power BI Related Episode(s): “Here's All the Advice You Need to Boost Your Brand Equity With Norm Farrar” “Actions You Must Take To Prepare Your Business for a Recession” “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans”

Norm Farrar, AKA “The Beard Guy,” is a podcaster and the host of the Lunch with Norm Podcast, a medium to discuss Amazon, e-commerce, digital marketing, social media, and more. Norm's goal for the podcast is to arm small business owners with the tools and resources to achieve the success they desire. Additionally, Norm is an entrepreneur heading many companies. He's the President of the AMZ Club, a full-service agency for e-commerce and Amazon sellers, the President of HONU Worldwide, a supply chain sourcing and logistics solutions company, and the CEO of prEACH, the home of the world's first video press release. As an online marketer, e-commerce expert, and early Amazon entrepreneur, Norm has spent over 20 years as an international public speaker, discussing and teaching what he loves. In this episode… There is no better time to become an Amazon seller since the demand for online shopping continues to increase. On the flip side, competition on Amazon and other platforms continues to grow. So what can you do to make your business stand out? Entrepreneur and Amazon selling guru Norm Farrar suggests these three actions to be a more productive seller. Create a business plan and business strategy, collect an audience via email, and use optimization tactics such as product images, videos, and repurpose your content.  To learn more about being a successful Amazon seller, join host Josh Hadley in this episode of the eCommerce Breakthrough Podcast as he welcomes entrepreneur and the host of the Lunch with Norm Podcast, Norm Farrar, to discuss growing a business to eight figures and beyond. Norm discusses the services he provides, best practices to build an Amazon audience, and easy listing optimization tactics. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Norm Farrar on LinkedIn Lunch with Norm Podcast Email Norm: Norm@LWNDeals.com LWNDeals Special Mention(s): Steven Pope on LinkedIn Roland Frasier on LinkedIn Kevin King Data Dive Brandon Young on LinkedIn Carlos Alvarez on LinkedIn The E-myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber Related Episode(s): “Four Critical Pillars for Amazon Listing Optimization” “Actions You Must Take To Prepare Your Business for a Recession” “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans”

Have you noticed how some full time employees are able to simultaneously balance having a side hustle as an influencer? How do they do it? And what about the folks who quit their nine to five and lean into their role as an influencer and full time creator… Does that sound frightening to you, and maybe just a little bit exciting? Because the truth is, the creator economy is booming and there's ample room for influencers, particularly B2B influencers, whether they're full time or working on the side. Whether you're a budding creator, or a CEO who wants to support and retain their employees-turned-influencers, stay tuned, because that's what we're covering in today's episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry. And today is going to be interesting. On the one hand, you have people like me who have been working full time for the same company - I'm now celebrating five years working for Agorapulse as Head of Strategic Partnerships - and throughout that entire time I have kept and developed my personal brand and content at The Social Media Hat. On the other hand, you've got employees who want to strike off as full time influencers, and leave the safety net of a regular paycheck behind. Both scenarios can be frightening and stressful, but it helps to talk to people who have been in those situations and get their insights. So that's exactly what our guest today, Norman Farrar, is here to help with. Norm is currently an entrepreneur who started his own marketing agency and has worked with major, major brands. Fortune 500 companies. And he's now leaned into podcasting and is building up his personal brand as an influencer, even using platforms like TikTok. How'd he get there? What challenges did he face? Let's find out. Partnership Unpacked host Mike Allton talked to Norm Farrar about: ♉️ Why he waded into product recommendations and influencer marketing. ♉️ How he has leveraged relationships to achieve success. ♉️ Which channels have delivered the highest ROI, and why, for his agency. Learn more about Norm Farrar Follow Norm on Twitter Connect with Norm on LinkedIn Resources & Brands mentioned in this episode Lunch With Norm Amazon Influencer Program Influencer Incubator program to nurture up-and-coming influencers Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-this-serial-entrepreneur-became-a-product-influencer-w-norm-farrar/   Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/    Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

On today's Lunch With Norm, Norm is back for a special LIVE Amaozn Q&A! That's right Norm checks in with the Beard Nation and answers and all questions submitted by our Amazon and eCom Beardos. Today, we talk about Amazon listing optimizations, the correct use of donation/charities into your business, Amazon Live, and so much more. Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business's potential. Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, The Beard Guy sits down for a special Amazon Q&A. Today, we discuss about Amazon listing optimizations, the correct use of donation/charities into your business, Amazon Live, and so much more. Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. This episode is brought to you by Startup Club, Rebaid, Post Purchase Pro, Jeff Schick Legal and HONU Worldwide.

On this episode of Amazon Made Simple, Izabella Ritz hosts private label legion Norm Farrar, aka the “Beard Guy,” who shares some insider tips and tricks he learned on his Launch journey that can drive more sales. Norm highly believes in press releases and mentions how you can use this old-school technique to drive more traffic and reach new heights. He has a knack for understanding how simple techniques can become highly effective for your Amazon business just by altering a few aspects. In this episode, Norm discusses the old school keyword and SEO tips that you will not find anywhere else, and they are so simple it's almost silly to talk about. He emphasizes how his approach can be even more crucial than the product for making a profit. _____ Find more about Norm Farrar and his Project: Facebook: https://www.facebook.com/groups/lunchwithnorm You can always send us a request at ritzarm.com or simply schedule a call via Calendly https://calendly.com/ritzarm/first-discussion _____

In this episode of Startup Hustle, Andrew Morgans and Norm Farrar, President of Lunch with Norm Podcast, talk about how to move forward when things go wrong. Learn how to evaluate risks, manage brand perception, and pivot when you're about to fail.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Learn more about the Lunch with Norm Podcast: https://lunchwithnorm.com   Learn more about Marknology: https://www.marknology.com  See omnystudio.com/listener for privacy information.

In this episode, we talk to the Beard Guy about his entrepreneurial journey before Amazon and some useful strategies to improve your products and brands.

On today's Lunch With Norm, Norm Farrar is having another special Q&A with the Beard Nation! We discuss a range of different topics including Google Business Profile, influencers, external traffic, selling an Amazon business and so much more! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business's potential. Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/

On today's Lunch With Norm, having a Black Friday special episode! We discuss how to go from one-time customer to forever fans. Today, we have a live Q&A with Norm. We will be going over some of the trends that he is seeing this Black Friday, and how you can prepare for the new year! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business's potential.This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, we are having a special Black Friday episode. Today, we have a live Q&A with Norm. We will be going over some of the trends that he is seeing this Black Friday, and how you can prepare for the new year. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, Jeff Schick Legal and HONU Worldwide.

Black hat attacks are rampant during Black Friday/Cyber Monday. Chris McCabe talks with Norman Farrar about ongoing brand struggles with abusive attacks, what to watch out for and how to prepare yourself before abuse comes knocking on your door at the worst possible time.

A lot of people think that they need to massively increase the price of their product in order to make it more valuable, but that's not always true. There are a lot of ways that you can manipulate the perception of your product to make it more appealing and increase sales.Norm Farrar, the host of the popular Amazon podcast, Lunch with Norm, joins Matt in this episode to unpack whether perceived value can really be increased significantly or is it just an American Hype? ABOUT NORMEntrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and is the host of the podcast Lunch With Norm, a Live Interactive Podcast For All EntrepreneursThroughout his career, Norm has sold over 100 million dollars in sales between his own products and services and the opportunities he has brokered for clients. Today, in addition to running a diverse catalog of companies including AMZ Club and PRReach (The world's first video press release company), and he focuses on guiding individual sellers, brands, and manufacturers to worldwide dominance on Amazon, Amazon Podcast, and top-earning sales sites.Here's a summary of the great stuff that we cover in this show:Perceived Value is the customers' evaluation of the merits of a product or service, and its ability to meet their needs and expectations, especially in comparison with its peers. It is the overall customer experience from the second that they're typing what they're looking for into a search field.With any business venture, you need to have the resilience and become the authority figure to really succeed and grow. But you also need to build your brand's perceived value so that people want to keep coming back to your brand and your products.It begins with competitor research and finding out what you can do to make your product stand out and what makes your product more value adding for the customer every single time and just doing it consistently.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Norman "The Beard Guy" Farrar is a serial entrepreneur providing online marketing and managed eCommerce solutions for brands. He's worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz, and 20th Century Fox. Since the 90s, Norm helps entrepreneurs optimize their operations and unlock their business' potential.   This Episode is brought to you by REG45.   Reg45 makes selling on Amazon easy for small businesses. I know from my experience, that once you hit a certain revenue threshold in your Amazon Business, it is very hard to keep growing. This is where Reg45 comes in. Their 45 Day PPC regimen package will get your Amazon advertising healthy and optimized for your specific product requirements, whether you are launching, growing or in the profit phase.   For the listeners of 10 Million Journey, they are offering a Free audit of your Amazon Advertising Campaigns (regular price $250), all you have to do is go to  https://www.reg45agency.com/ sign up for a free product analysis and mention 10 Million Journey.   This Episode is brought to you by Seller Candy.   Any amazon Seller will tell you that Seller Central sucks, it is difficult to use and once stuff breaks getting hold of amazon reps will take all of your free time. Seller Candy solves all of that. They act as an extension of your team, handling every type of case that occurs in Seller Central. They also offer services like reimbursements and customer service. So you can focus on growing your business, and they will take care of the rest.   To get $100 off your first month just go to  https://sellercandy.com/, select their service and use the code ANATOLY at checkout. Today we will be hearing from an Amazon, ecommerce and online marketing expert.  Norm will be giving us Tips to optimize our amazon products for more visibility. Recommendations from Norm: The E-Myth Revisited by Michael E. Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280   Connect with Norm: Email: norm@amz.club Podcast: https://lunchwithnorm.com/ Company website: https://whttps://normanfarrar.com/ Honu Worldwide: https://honuworldwide.com/meet-the-team/ Netfluence: https://www.netfluencecorp.com/ LinkedIn: https://www.linkedin.com/in/normanfarrar/ Instagram: https://www.instagram.com/normfarrar/ Facebook: https://www.facebook.com/norman.farrar.9/ Youtube: https://www.youtube.com/channel/UCHyNHknIKLu98jNtgon13SA Tiktok: https://www.tiktok.com/@normanfarrar/   Want to sit down with Anatoly 1 on 1? Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here: https://calendly.com/anatolyspektor/anatoly-connsulting-1h?month=2022-08   ANATOLY's TOOLS:   Product Development: Helim10 - I use it for  Product Research, Keyword tracking and Listing Optimization . SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10 Pickfu - I use it for split testing all of my products and for validation ideas . SPECIAL DEAL: First split test 50% 0ff  https://www.pickfu.com/10mj   Trademarking: Trademark Angels - For all my trademarking needs. SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.   Fiverr -  I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices   ANATOLY's  3 Favorite  Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss - This book changed my life and made me become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling -  http://bit.ly/10MJGREATSM   DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float   Have questions? Go to https://www.10millionjourney.com   Follow us on: Instagram: @10millionjourney Twitter: @10miljourney

On today's Lunch With Norm, we are back with another Q&A session with Norm! We talk with our Beard Nation and answer your questions about selling on Amazon! These Q&As involve answering your biggest questions about selling online in 2022, and also a great opportunity to share successes and participate in the conversation in the live chat! Norm has focused on helping entrepreneurs optimize their operations and unlock their business's potential. When Norm isn't traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his four businesses. As if he wasn't busy enough, Norm also hosts a weekly Live Show on Facebook and YouTube where he shares his thoughts on Amazon and E-Commerce with other Industry experts. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by VideoTelepathy VideoTelepathy is a creative team of film making professionals and marketing veterans burning the midnight oil in order to provide hands-down the best eCommerce video production service available. We create premium quality product videos and video marketing packages that will intelligently showcase your product and – more importantly – drive online sales, increase conversions and help build your brand. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, VideoTelepathy and HONU Worldwide. For more information visit https://videotelepathy.com This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, we have a very special live Q&A with Norm. Today, We talk with our Beard Nation and answer your questions about selling on Amazon. When Norm isn't traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his four businesses. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, VideoTelepathy and HONU Worldwide.

On today's Lunch With Norm, we are joined by Co-Founder of ZonGuru, Jon Tilley! Learn about optimizing the product development stage for your Amazon FBA business. Find out how to use data for the product development stage and we'll be going over what you need to know about product demand fit, product validation and more! Our guest is a successful entrepreneur & Amazon thought leader. He spent 15 years working as an account director & strategist for some of the top digital agencies in Johannesburg, London, and Los Angeles before starting his own business. He started his Amazon journey in 2014, launching multiple successful private label brands, and soon after co founding Zon Guru, with Adam Hudson. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by VideoTelepathy VideoTelepathy is a creative team of film making professionals and marketing veterans burning the midnight oil in order to provide hands-down the best eCommerce video production service available. We create premium quality product videos and video marketing packages that will intelligently showcase your product and – more importantly – drive online sales, increase conversions and help build your brand. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, VideoTelepathy and HONU Worldwide. For more information visit https://videotelepathy.com This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, we are joined by the host of Lunch with Norm, Norm Farrar, for a special Q&A session. Today, we talk about what you need to know in order to have a successful Q4 in 2022. Norm has focused on helping entrepreneurs optimize their operations and unlock their business's potential. When Norm isn't traveling the world speaking at some of the largest e-commerce events or mentoring amazon sellers, he focuses his time on his businesses. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, VideoTelepathy and HONU Worldwide.

Today, I have my friend Norm Farrar on the show. Norm is a serial entrepreneur and leading Amazon expert with over 25 years of product sourcing and development experience. He runs 2 Amazon companies and 2 ecommerce podcasts. He’s always up to date on the latest Amazon strategies and in this episode, we’re going to cover unconventional ways to grow your Amazon sales. What You’ll Learn How Norm got started with Amazon Norm’s take on the overall Amazon landscape Unconventional ways to grow your sales on Amazon that most people are not using Other Resources And Books NormanFarrar.com Sponsors Postscript.io […] The post 418: Unconventional Ways To Grow Your Amazon Sales With Norm Farrar appeared first on MyWifeQuitHerJob.com.

On today's Lunch With Norm,  Norm is here bring you the Prime Day recap for 2022. That's right, find out how our community felt about this year's Prime Day. In this episode we also talk about the 5 things you need to start doing right now to prep yourself for Q4. It might seem like it's far away.... but it's not. Start prepping your business today because time is running out. Norm is the host of the Lunch with Norm Podcast and helps online sellers with free advice every Monday, Wednesday, and Friday. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, Norm Farrar, the host of Lunch with Norm recaps Prime Day 2022 and what sellers experienced during the Amazon sales event. Also, learn the steps you need to do to prep your Amazon business for Q4 2022. This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.

On today's Lunch With Norm, we are going solo with the Beard Guy himself - Norm Farrar! We are discussing how to easily increase your profit on any Amazon FBA listing. Find out what Norm's process is once he chooses a product. Learn what Norm looks for in a brand, including packaging and more. Norm also talks about how to enhance the customer experience with the "little things" that most sellers miss out on. As a leading expert with over 25 years of product sourcing, development, and branding expertise, he hosts Lunch with Norm to educate other sellers about selling on Amazon. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club In this episode, we are doing something special today... we are joined by Norm Farrar AKA The Beard guy! Today we are discussing the easy ways brands can elevate their Amazon listings to boost profits. With over 25 years of experience, Norm sits down with guests around the world to discuss Amazon & eCommerce strategies on Lunch with Norm. This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.

Post Purchase PRO Podcast - Episode Forty Eight - With Special Guest Norman Farrar - Vision, Growth, & Profit StrategistFollow Private Label Legion - Tim Jordan and Norm Farrar Youtube here : https://www.youtube.com/c/TimJordan_HF_PLLDon't forget to check out Norms Podcast : https://lunchwithnorm.comFollow Post Purchase PRO Follow us on Facebook here: https://www.facebook.com/postpurchaseproFollow us on YouTub here: https://www.youtube.com/channel/UCUBFListen to the podcast here: https://www.postpurchasepodcast.comHello, welcome to another episode of the Post Purchase Podcast. I'm your host Shawn Hart hanging out with my co-host Seth StevensAnd we have the one the only the legend in his own mind Norm Farrar, the Bearded  30 year Entrepreneur, E-commerce Success story, Just rinse and repeat over and over again Norm you dealt with, with huge brand, You dealt with small brands. You've launched podcast. You have, you have the seller tools, you have a community of sellers. You're the you're the biggest clubhouse guy I know, that I'm trying to figure out, just so stoked today, my brand ever since I first met you. In person, I've been dying to get you on the show, so glad you're finally here, set, say hello, and then we'll turn it over to Dawn. Yeah, exactly. So I want to echo everything. Sean just said, Norm, ever since we sat down there in Las Vegas together. I was really excited to, for this moment right here, so we can dig into your background. It doesn't really feel like you know somebody until you interview them on a podcast, so I'm excited to jump into your background. But, for now, Norm, let me give you an opportunity to introduce yourself and tell your version of what just Sean just said there. OK, yeah, and again, it's going to be Reader's Digest, but I started in the e-comm business way back in the nineties, late nineties, mid to late nineties. From that experience, a lot of the larger companies would come to me, because I was one of the only guys up there. Anyways, I got involved with manufacturing. We had to. my family had two fam factories in Taiwan that we operated. We had a fulfillment center. We had specialty packaging, company back in the states, Got rid of those or sold those. And then we still have a manufacturing company in China right now got a bunch of different companies. Honer Worldwide is one of the companies very successful product innovation company. My own brands, I I live for Vertical integration. And I will just keep it like that because I can go on for a half-hour about things that we try to do, but vertical integration from a to Z vertical integration. I love it, so welcome to the podcast. I know folks out there are gonna love today's interview. Seth and I joined forces back in 20 14. 

In this Prime Talk Podcast Sponsored by GETIDA – Norm Farrar - Co-Founder of Private Label Legion talks about how he got Into selling on Amazon, also more information about his life's journey. #normfarrar #normfarraramazon About Norm Farrar of Private Label Legion - https://www.amz.club Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all. Find out more about GETIDA: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below. Stay safe and healthy in the meantime!

Love FBA selling? As a true Amazon Business Builder, Norm Farrar is unique when it comes to his skills in brand building. He got started early with a promo company selling very popular products. His insights changed the way the company was selling its coffee mugs. He got into eCom in the early 90s, which led to Print On Demand corporate identity company, and this led to Contract Manufacturing (family business). Since then, he's opened up two factories in Twain moved into fulfillment and specialty packaging. When a friend asked Norm to go to an Amazon Conference over six years ago, this was the perfect storm that led him into selling full time with his own brands.He says his mission is to help business owners create a strong support network for themselves, enabling them to achieve their highest potential.Tune in for the new episode because you don't want to miss his story!Let's jump in right now!Additional sources:If you're a passionate business builder yourself, visit http://voltageb2b.com to get in touch now.

Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz, and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business's potential. Check out my latest podcast with him, “How To Get The Most Out of Your Business Day.” You'll learn why having cash flow is so important for your business. Also, discover a hack that can help you with your daily tasks.Full show notes: https://thepodcast.organizedandenergized.com/how-to-get-the-most-out-of-your-business-day-with-norm-farrar

Norm Farrar is back on the show to share his knowledge about selling on Walmart, updates on his pre-launch strategies, and more!

Start growing your online storefront today! (Recorded Live on Clubhouse January 28, 2022)  Podcaster and Amazon Seller consultant Norm Farrar of E-comm Weekly joined us in this information-packed session all about standing out in the ecommerce world. We've got tips that are sure to benefit everyone from experienced sellers to curious onlookers– building your online presence, choosing a sales platform, and more!  Moderators: Colin C. Campbell, Michele Van Tilborg Speakers: Norm Farrar Sign up to our email and never miss an update on our special events, guest speakers, and more: https://startup.club/

Flowster Live Demo https://flowster.app/live-demo/

We all know Q4 is a crazy time of year. It's difficult to decide where to hone in and devote your attention, money or time. In this Episode we speak with Norm Farrar of Private Label Legion about the advantageous power of influencers & other brand building techniques to put your best foot forward this Q4 season.

Adam Runquist joins Norm Farrar on Today's episode to discuss the process of selling his business, the plan, the mistakes and his main drivers for external traffic. Adam is a recovering corporate executive that spent most of his career in the Energy Industry; For the past year Adam has become a partner in Amazon Software company Sellerise while sharing his personal experiences of the Amazon Space on his youtube channel “Adam Heist” This episode is brought to you by Global Wired Advisors Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset. Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus. For More information visit https://globalwiredadvisors.com/ This episode is also brought to you by .CLUB Domains .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions. There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there's no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today. Visit www.get.club.

In Today's episode, we are going to talk about a powerful tool not many are aware of, Google my Business. Google My Business was launched in 2014 but not a lot of businesses know how to leverage it for more sales and rank. We have today The Bearded Guy, Norm to educate us all with the power that is Google my business. He brilliantly talked about everything a newbie should know about GMB and how to optimize it and use it for your business' advantage. He'll walk you through on starting GMB, getting ranked by Google and the authorities it gives you to access all your URLs in one single platform. These and more if you tune in.   In This Episode: [00:39]  Welcome for the 4th time on the show, Norman Farrar. [01:20] Google My Business according to Norm. [02:38] How Google my Business helps your business. [06:10] Anchor URL [07:00] GMB is FREE and other features that are also free. [08:55] Ranking your products with photos and descriptions [10:30] Traffic can go up over 1000% [12:55] Google suggests keywords for you. [14:00] Verifying your address. [15:30] How Google gets you ranked. [18:00] Types of keywords to use to pick up speed to rank. [22:00] What else can you do with GMB? [23:20] Step by step posting in GMB. [27:35] Uploading keywords to reach photos. [29:00] What else can you upload and get ranked? [30:50] Insights by GMB. [31:00] Repurposing your posts and reviews. [33:00] Saving thousands of dollars with GMB. [33:50] 100% organic ranking [35:40] Should you do it yourself or get someone to do GMB for you? Guest Links and References: WEBSITE: https://prreach.com/ PODCAST: https://lunchwithnorm.com/ YOUTUBE: https://www.youtube.com/channel/UCYohth9WsJkvegQQC6HjHJg Book References: Crossing the Chasm By: Geoffrey Moore In Search of Excellence By: Peters & Waterman The Exitpreneur's Playbook By: Joe Valley Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Norm Farrar, also known by his nickname, “The Beard Guy,” is the Co-founder of the Centurion League, a mastermind group for Amazon-centric private label sellers. He is an entrepreneur, speaker, and e-commerce expert who is passionate about helping business owners create a strong support network and achieve their highest potential. Norm is also the host of the Lunch with Norm podcast, as well as the President of HONU Worldwide, the Co-founder of AMZ and Beyond, and the CEO of prReach. In this episode… Investing in the right operating procedures and systems is very important if you're hoping to sell your private label business down the road. This is because these factors make brands much more attractive to investors and FBA aggregators looking to invest in profitable businesses. This is what Norm Farrar and the members of his Centurion League mastermind group have learned from their experiences selling and exiting businesses on Amazon. They have also learned the importance of staying on top of your competitors, diversifying your product lines, and identifying the right time to sell your business. Today, Norm is here to discuss these valuable takeaways and many more.  Norm Farrar, the Co-founder of the Centurion League, joins James Thomson in this episode of the Buy Box Experts podcast to discuss the importance of investing in your operating procedures and systems when preparing for an exit. Together, they talk about the main concerns of current mastermind members, how to make your business more attractive to investors, and the best ways to build a successful brand on Amazon. Stay tuned.

Yesterday we looked at last weeks Prime Day in terms of PPC results and stats. Today, I am joined by the wizard Norm Farrar and his trusty man boy in Tim Jordan. The ama-sphere has been set a light with these two being photoshopped as superheroes over the last few weeks... However, today is strictly business and they will be joined by John Hefter from Thrasio.

Paul and Rachelle Baron join Norm Farrar on today's episode to talk about strategies surrounding identifying product opportunities! Paul and Rachelle started an e-commerce business with her husband Paul in 2016. They have grown their business to over 1 million dollars even while starting the business on credit. Rachelle has a degree from the University of Northern Colorado in French. She has been in Forbes Magazine and has met with Barbara Corcoran after winning the On Deck Seal of Approval Contest. Join our community! www.facebook.com/groups/lunchwithnorm/ Produced by Kelsey Farrar Theme Music by Hayden Farrar

This episode is PACKED with knowledge! We chat with Norm Farrar, AKA The Beard Guy, all about off Amazon marketing strategies. You will definitely learn something new by listening to this episode. Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is a trusted advisor to many. Throughout his career, he has worked with brands including Mercedes, COKE, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson's, Cadbury and a wide variety of emerging businesses that are celebrating sudden escalation in profitability and sales as a result of taking action on his advice and proven methods. He also hosts the "Lunch with Norm" podcast. Make sure to subscribe to the podcast so that you are notified of new episodes!

Here for the second time in the show, PR expert Norman Farrar. He talked about the difference between press releases and PR as in public relations. Press releases are your business’ ticket to publicity. In This episode, Norman will share with us how to use press releases effectively in your businesses and in Amazon businesses? The power of press releases is the reach, the exposure, attention and publicity. Publicity benefits businesses in many ways including better visibility, increased traffic, and awareness. Now, when and how to use it and how to write it is discussed in this episode together with best converting keywords, quality and poor quality links, linking content, cost of press releases and more. So if you want to get these nuggets of information, tune in! In This Episode: [00:25] Welcomes 2nd time guest of WOE, Norman Farrar. [01:48] Press Release VS. Public Relations. [03:10] What stage in your business is best to do a press release? [05:10] What is the best press release strategy for a business or product pre-launch? [09:01] The quality links. [12:45] Authority in press release [21:00] best converting keywords [26:00] Press release gets rejected. Why and what you can do about it? [27:00] Why should you put your info in your press releases? [29:30] How does it look like working with Norman Farrar for a press release? [31:20] Linking content [38:30] What’s in it for you if you made it to the editor's choice? [40:40] What is a brand builder? Guest Links and References: WEBSITE: https://normanfarrar.com/ Email: norm@amz.club.com Podcast: https://lunchwithnorm.com/   Book References: The E-myth By: Michael Gerber The Four Agreements By: Don Miguel Ruiz JrJanet Mills   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofecom.com/#course Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

We chat with Norm Farrar, who shares some great lessons and perspectives on using influencers to help shape your marketing strategy. Be warned: you may be doing some things wrong with your product marketing strategy. Norman also dives into some KPI driven results of successful influencer campaigns, some not-so-successful campaigns, and what new channels you can expand your reach. Also covered in the interview with Norm Farrar: 1:03 - Introduction of Norm Farrar; 3:05 - What exactly is influencer marketing?; 4:10 - What a bad influencer marketing campaign looks like; 5:11 - Top questions to ask when building an influencer marketing campaign; 5:55 - Examples of influencer qualities to stay away from; 8:11 - What are (successful) influencers and how to easily vet them; 10:23 - Nano-influencers and the value in them 14:21; - The 5 tiers of influencers; 17:23 - Turning an influencer into brand ambassador; 19:40 - Getting the most out of brand ambassadors; 23:06 - How does a brand ambassador help product launch?; 26:55 - A real life example of influencer marketing done right (and the inconvenient results that followed); 29:40 - What's up with eBay?; 31:18 - Where to start when launching your next influencer marketing campaign; 36:28 - Beginner tips on using Pinterest for your marketing; 38:35 - Closing and where to find Norm Norm Farrar's bio: Norm's website: https://normanfarrar.com/ Facebook: https://www.facebook.com/groups/lunchwithnorm Instagram: https://www.instagram.com/normfarrar/ LinkedIn: https://www.linkedin.com/in/normanfarrar/?originalSubdomain=ca Twitter: https://twitter.com/normfarrarjr?lang=en YouTube: https://www.youtube.com/channel/UCHyNHknIKLu98jNtgon13SA Pinterest: https://www.pinterest.ca/officialnormanfarrar/_created/ TikTok: https://www.tiktok.com/@normanfarrar/? Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all. Throughout his career, he has worked with big brands including Mercedes, COKE, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson's, Cadbury and a wide variety of emerging businesses that are celebrating sudden escalation in profitability and sales as a result of taking action on his advice and proven methods. As a nationally recognized speaker and thought leader, Norm has championed a variety of products and brands to generate sales of over $1 million in sales monthly. About FeedbackWhiz: https://bit.ly/3hi8Fgt FeedbackWhiz specializes in helping Amazon sellers increase profits and enhance brand reputation. Automate communication to your customers using customized BSM emails or Amazon's Request a Review button. Setup scheduled campaigns based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers to maximize review conversion. Monitor, manage and get alerts on all your reviews and listings changes for your products so you can quickly respond to negative reviews or critical events such as hijackers, buy-box loss, and listing issues. Efficiently measure and track profits for your entire business with all your Amazon selling metrics. Aggregate financial data into customized product groupings of your choice to easily compare between categories, brands, types, and marketplaces. Create notes, custom labels, filter, and download data in FeedbackWhiz to save time and increase productivity.

We have a very special episode today. Meet the Senior project manager behind Norm Farrar, Vandana Rastogi. In this episode, Norm and Vandana discuss the inner-workings of Norm and his businesses, and the working relationship they have built over the last year and a half. They discuss how to properly delegate tasks, the importance of SOPs, and how to find employees that will stick around. This dug deep into the intricacies of managing an online business. Join our community! www.facebook.com/groups/lunchwithnorm/ Produced by Kelsey Farrar Theme Music by Hayden Farrar

In this episode we have an allstar cast including Kevin King, Norm Farrar, Tim Jordan, Izabela Hamilton, Steve Simonson and John Hefter. We will look at the forth coming events in the US, including Prosper Show and what is happening around Europe and of course the UK.

On this episode we have Jeff Nix! A fun fact about Jeff is that he is the only person to have had a working/coaching relationship with 5 of the top 10 winningest coaches in NBA history - and we get to the heart of this! Jeff has an extensive history working in the NBA as both an assistant coach and GM.  

Apex Privacy founder, Tom Mcnamara shares with us how he creates practical and effective data privacy programs for B2B SaaS companies and helps tech companies comply with confusing and ever-changing global data privacy laws. In this episode we give you everything you need to know about data privacy, and how to stay complicit with confusing and ever-changing data privacy laws. CEO, Tom McNamara is a compliance expert with a passion for Privacy and Data Protection. He has worked with the likes of JP Morgan and Citi overseeing complex regulatory compliance projects in Asia, Africa, the US and Europe. Tom is a football (soccer) fan, a purple belt in Brazilian jiu-jitsu and is a long-time Spanish language student. Join our community! www.facebook.com/groups/lunchwithnorm/ Produced by Kelsey Farrar Theme Music by Hayden Farrar

Join Norman Farrar and Rob Stanley as they talk about how to use influencers to launch, rank, and maintain. Norm Farrar will also talk about What are influencers, What are the different types of influencers, Which type works the best, What is a brand ambassador, and Why do many launches seem to fail? Also covered in the interview with Norm Farrar: What are the different types of influencers. How to find influencers that will convert for you. Why you should not always go with influencers with the most followers. Should you include a script when having influencers promote for you. Use a good title, description, and keywords for YouTube influencers. Do videos or images do better when influencers post? How to see if an influencer is buying followers, likes, comments. Is TikTok the next area to go to for Influencers? Using Clubhouse for influencers? Why do many launches seem to fail? How much should you expect to spend with a nano influencer? Tools or services to help with finding influencers? About Norman Farrar - https://www.thechatagency.com / https://www.iknowthisguy.com / https://www.lunchwithnorm.com Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all. Throughout his career, he has worked with big brands including Mercedes, COKE, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson's, Cadbury, and a wide variety of emerging businesses that are celebrating sudden escalation in profitability and sales as a result of taking action on his advice and proven methods. About AccrueMe - https://www.accrueme.com AccrueMe provides Amazon lending to help Amazon sellers grow quickly and increase profits. Our Amazon funding has no credit checks and no monthly payments. Our goal is to help Amazon Sellers earn more money. Growth is almost always the driving force behind added profits. If Growth and Additional Profits interest you, then keep reading. We want to help you grow larger and more profitable, and in return, we want to share in a small percentage of the profits, but only temporarily – only for as long as you want to use our capital to grow. In exchange for doubling your capital, we temporarily receive a small “piece” of a much bigger pie. And you don't even have to pay us every month. Pay us when it is best for you and your business.

Paid subscribers are to hard find, let alone 100 000 of them! Find out how Tru Earth's, Ryan Mckenzie was able to grow 0 to 100 000 active paid subscribers in less than 20 months! Ryan is the Co-founder of Tru Earth, a husband, and dad to three kids. He has been an entrepreneur since before he knew what the word entrepreneur meant. In this episode, Norm Farrar and Ryan Mckenzie speak about subscription services, building authority online, the struggles of scaling your business quickly and strategies to help build up your micro-brand outside of Amazon! Find out Ryan's golden nugget tip to sell a subscription product at 30% off the original price and still make profit. Join our community! www.facebook.com/groups/lunchwithnorm/ Produced by Kelsey Farrar Theme Music by Hayden Farrar  

Norm Farrar aka “The Bearded Guy", is the founder of  Micro Brands, as well as, being the owner AMZ Club and PRReach. Norm has over 25 years experience in sourcing, branding, and development, and he shares this experience on his podcast “Lunch with Norm” Norm has helped a variety of brands to sell 1 millions plus a month in sales. We look forward to hearing how we can exceed beyond Amazon. https://lunchwithnorm.com/about/   Ecwid Podcast on Ecwid https://www.ecwid.com/blog/podcast Ecwid Social Social Profiles:  Facebook: https://www.facebook.com/ecwid Instagram: https://www.instagram.com/ecwid/ Youtube: https://www.youtube.com/user/EcwidTeam Twitter: https://twitter.com/ecwid Pinterest: https://www.pinterest.com/ecwid/ Jesse Ness Social Profiles: LinkedIn: https://www.linkedin.com/in/jesseness/ Richard “RichE” Otey Social Profiles: LinkedIn: https://www.linkedin.com/in/richardotey/ Twitter: https://twitter.com/RichardOtey

Paid subscribers are to hard find, let alone 100 000 of them! Find out how Tru Earth's, Ryan Mckenzie was able to grow 0 to 100 000 active paid subscribers in less than 20 months! Ryan is the Co-founder of Tru Earth, a husband, and dad to three kids. He has been an entrepreneur since before he knew what the word entrepreneur meant. In this episode, Norm Farrar and Ryan Mckenzie speak about subscription services, building authority online, the struggles of scaling your business quickly and strategies to help build up your micro-brand outside of Amazon! Find out Ryan's golden nugget tip to sell a subscription product at 30% off the original price and still make profit. Join our community! www.facebook.com/groups/lunchwithnorm/ Produced by Kelsey Farrar Theme Music by Hayden Farrar  

Norm Farrar is the CEO of prREACH, President of Honu Worldwide, President of AMZclub, and Co-Founder of AMZ and Beyond. He's also the host of the I Know This Guy… podcast! As an entrepreneur, coach, and mentor, Norm wants to help others recognize and achieve their greatest potential so they can experience the most important thing: a life worth living. In this episode… Are you trying to figure out how to build a successful, attractive, and professional brand for your business? As a successful long-time entrepreneur, Norm Farrar knows the frustrating ups and downs involved in brand building. That's why Norm and his team at AMZclub help entrepreneurs through the process of building a profitable and sellable brand!  If you need accessible tips and tricks for establishing the perfect brand, this episode of the Amazing Exits podcast with Kellianne Fedio and Paul Miller is for you. Today, Kellianne and Paul sit down with Norm Farrar to discuss inventory strategy and negotiation, the importance of high-quality websites, how to develop a sellable business, and more. Listen to learn how to make the most of your business as you plan your own amazing exit!

This week I'm joined by rising star and 7 Figure Amazon seller Sharon Even from Amazon FBA Alphas. Sharon's a mum, a wife, a coach and runs a big Amazon Business – she's amazing. We met for the first time when we joined Norm Farrar on Danny McMillan's seller sessions show where we showed off […] The post Product Research, Bundles & More with 7 Figure Seller, Sharon Even – FBA Alphas – TAS 097 appeared first on The Australian Seller .

On today's episode, we talk with return guest, Norm Farrar, about moving into the world of PR. Norm loves to create standard operating procedures for even the simplest of tasks, but finds that it streamlines life significantly.He owns a company called PR Reach and uses various SOP's to run his business. Today, we discuss how to get more organic traffic through PR. Tune in to hear our discussion with Norm. Topics: Norm's experience with Ecommerce. Why his company still does press releases. The benefits of a press release for Amazon sellers. The importance of consistent press releases. The popularity of his webinars. Blogging and keyword stuffing. Brands for which PR works best. What to do when your keywords drop in ranking. Checking in on competitors. Transcription: Mark:       For a long time, Joe, I had a number one podcast recording that we've done on our list of all time. It was with Shakil Prasla and so I thought I would have a reprise and I would bring back Shakil and it didn't do as well. I mean it's still a really good episode and I recommend people listen to it. It was on how to hire CEOs. Your challenger to my number one episode back then; I know that you have the number one right now, but your challenger was Norm Farrar, who had an amazing story, and you brought him back on to talk about moving into the PR world and over the traditional world. Joe:          Yeah. Let's just get it clear that a long time as in your case, it was, what, two or three days. So in your world, that's a long time. But in the rest of the world, that's not very long at all. Shakil Prasla, a great guy, if you haven't listened to that podcast, folks, please do. Shakil is a longtime friend of Quiet Light's and just a good all-round human being. But yeah, Norm Farrar came on to talk about SOPs. Who would have thought that the audience would have gravitated so much to SOPs? And Norm is in the top 10 for a long time. He had SOPs on how to make coffee. He has SOPs on how to create SOPs; SOPs for VAs to hire other VAs. It was very, very thorough, made his life and the ability to run multiple businesses much, much easier. And Norm is an old school type of individual. He helps a lot of eight-figure Amazon sellers and seven-figure Amazon sellers with a third prong approach to rankings. The first being, people do sponsored ads, second, a lot of folks do search, find dime, many chat, things of that where you get into a little gray or blacked out stuff. But Norm does PR for a lot of folks. He owns a company called PR Reach and he finds that the third approach really helps when somebody has a listing that's doing incredibly well and somehow gets hit by competition and the organic ranking start to fall. And they go on to on a monthly subscription to do PR work to keep that organic ranking up. And he finds that it works with social media influencers; they reach out to social media influencers to get links and even online magazines and news outlets as well. It's a great story, great information, and it's a bit of throwback. People think, hey, this is an online world, online business, we shouldn't; we don't need PR, but it definitely works and Norm talks about it quite a bit in the podcast. Mark:       You know, I think this whole idea of PR, especially from a buyer standpoint, is really important because when you buy a business, there's so many opportunities in that first year or two years for PR opportunities to be able to go out and get some really good juicy links, help out the SEO get some natural exposure and get that ROI back up. So it's an exciting and very relevant topic to be talking about for anyone who's looking to buy a business or recently has bought a business, use that, and use all the changes that you're making to get PR. Let's listen to what Norm has to say about that. Joe:          Hey, folks, Joe Valley here from Quiet Light Brokerage. And today I have somebody on the podcast that's been with us before. Norm Farrar covered SOPs and he was in the top ten for a long time in terms of listeners on the Quiet Light Podcast. Norm, welcome back. Norm:      Hey, thanks for having me. Joe:          It's good to have you here. The beard still looks as long as it ever was. Norm:      And it's filling in from the hamburger burn. Joe:          I remember hearing about that. That's right. Today, we're not going to talk about SOPs, we're going to talk about something old school or at least what seems old school, which is PR work and your company PR Reach and helping Amazon sellers, e-commerce entrepreneurs, content developers, or SaaS companies all reach more people and get more organic traffic through PR. So let's jump into that just before we do, though for those that didn't hear your epic podcast on SOPs can you give folks a little bit of background on yourself so they understand who you are and what you do? Norm:      Yeah, sure. I am an old dog in the e-commerce game. I go back to the early 90s. And by the mid-90s, the first website was up for a Fortune 500 company that we developed; helped develop and then got into some manufacturing and manufacturing facilities were in the US, and Canada, Taiwan. We outsourced in India back in the 90s. And then now we have a factory that we own and operate in China. So you can't own it, but we have a general manager and people working it for us; it's all our equipment. And that right now, by the way, we're producing travel wipes. So just coincidentally, it wasn't planned that way. We've had it for about a year; a year and a half, but we're working with that right now. I got involved with sourcing and logistics and Amazon like this was a perfect storm. So what we're talking about today actually is everything, it's the logistics, it's the e-com, it's all elements of getting onto Amazon. And one of the components; very important components is the press releases. So when that happened and when I got involved with Amazon brands and helping other brands, I always used press releases, nobody really were; unless I think it went back a few years ago at Amazon and press releases went hand in hand. And then there was some bad press and people just weren't using them right and they kind of dissolved. But I kept using them. I did it properly and kept crushing it so I bought a press release company. Joe:          Just the introduction and the old school that you're an old dog in this business, it feels very much like there are not enough old school techniques that are in play today. Having an 800 number, having the ability to have your customers call you and communicate with them and especially when they're checking out and they're confused and things of that nature. It works and that's; I'm old school, I used to own a radio direct response media buying agency to market all my products on radio before I went 100% online in 2005. So I'm an old dog as well. The PR stuff just feels like and seems like old school but it's important in many ways that I think a lot of online entrepreneurs are not using today. So why don't you explain what the heck a press release really is and who sees it and how it works and it's not just, again, for Amazon sellers necessarily, but it can help people with an online business or any kind of business, for that matter? But go ahead and define what it is and how it's out there and who it reaches. Norm:      Sure, so it's not a public relations company. We'll get people calling us and wanting us to promote their event or create something for them; earned media, that's not us. We work with those types of companies. So a lot of people get those mixed up. We have press releases and it covers an event or a benefit or a feature or something newsworthy about a product or service. And what happens is a press release is written and then it's put through a distribution channel. The distribution channel could be to; right now, it's usually online media, search engines, content providers. It could go through print channels like periodicals, news magazines, trade magazines. But in today's society, we have a lot of influencers and bloggers and journalists that get on the bandwagon and two and pick it up through maybe a Twitter feed or something along those lines. So it's completely different. If you were to take a look at it, there are really three types of press releases. There's the traditional press release which takes care of all the online, but it also goes out to the print magazines, periodicals. Those are typically more expensive and I would only use those if it's a launch or if it's something that you need to have out there. It will get you the most exposure however, it's the most expensive. You're looking at around $750 to $2,500 for that type of exposure. And then you have which most people know, which is the online press releases, well, depending on the service, it's strictly that. It's just online. It's going out to inaudible[00:09:52.9]. And there's the third type and this is the one I recommend and that's… Joe:          What kind of businesses are going out to the second type? Norm:      Oh the second type is going out to, it could be Washington Post but it's there online. It could be CNN, Fox News, any of the NBC affiliates. So it's everything online and it will go out to the search engines so they'll pick it up. Google will pick it up; Bing. The next one just adds an extra element and that's the social component. So it will take it. It will share it with Twitter, Facebook. That press release will also pick up a lot of journalists so you can go through typically, HARO, they have 55,000 journalists. So a company like ours has that on the list. We'll push it out to HARO we'll get the response back. We'll push it out to influencers and bloggers. So if you're in a specific niche, usually it's typically fine to do the social media press release and that's very inexpensive. It could be $100, it could be $300 but what you're getting is national exposure. And if you get the right press release company with the proper distribution; I'll get to that in a second, that's really important, but if they produce a video. A video allows you to repurpose everything, so just… Joe:          The videos are linked within the press release or its part of it itself? Norm:      Yes. Usually most press releases you can embed a YouTube video but I'll get to that in a second. Joe:          Okay. Norm:      With some press release companies, you can do a video, just a regular video that it's a second script. It's not what's written, but it's for an anchor to read. So it looks very similar to what you would see on the news. And then you can take that and you can make that your third of link. So the problem with microbrands in e-commerce is that they have no authority. Joe:          What's a micro brand? Norm:      A microbrand is these small private label brands that are trying to be something on Amazon. Joe:          Do you mean they're doing 25,000 a month in revenue, 100,000, a million? Norm:      They can even be a million dollars a month, these are just brands that are… Joe:          They're not a Nike, okay. Norm:      And they don't have that type of money behind them, but they have to get exposure. And the problem is most microbrands; and you could even say, you can expand this out to law firms or dentists or chiropractors who are just getting into the business, but they don't have a name. So they need to get that authority. So how do you do it? You do it through a press release. And you can take that press release and repurpose the written press release through social media. You can take the video and put it through social media or put it on your YouTube channel. But get this, you can write an article; a blog article that's going to get Google exposure, and you put that into your content in the blog article. So when people come to it; when you go to a blog and you're on somebody's site, you don't know these people. You don't know the company. But if you see something that's even showing that it looks like it's authority; some sort of authority, people will take it as they will start to feel trust. Joe:          I got you. Well, let me ask sort of a silly question here, but what is the ultimate purpose of the press release? So let's just say we've got and let's target it, so I'm an e-commerce entrepreneur, 50% of my revenue is; I've got one of these microbrands, but I'm selling both on shops via Amazon. What's the purpose of a press release? What's it really going to do for me? Norm:      Okay, so it depends if you're an Amazon seller or an e-commerce seller. First, there are two different types. The first thing it's going to do is build trust and authority. You're going to be able to take your store and you're going to be able to show it on 500 different media outlets. This is if you get a good one. If you get a good press release distribution company, they're going out to the CNN, the FOX News, the FOX affiliates, the NBC affiliates, they're going to get you the content placement like on Market Watch or through Reuters or through Yahoo! Finance. Joe:          But it's out there and then they choose to pick it up and it becomes a link on their site or something like that. They could ignore it completely as well, right? Norm:      Yeah, if they find it spammy they can ignore it and if you've got a crappy, cheap, free press release distribution company, you're going to get what you pay for. Joe:          Okay. Norm:      You're going to go out to small town USA and nobody's going to see it. Joe:          Okay. So the purpose, again, is creating authority and creating influence and credibility with your brand? Norm:      Yeah, I was doing a webinar and the night before I was looking and doing some keyword research and we were working with this pet product and the whole from Chewy Amazon.com, Amazon.ca, Press Advantage at that time; that's another press release company, every single spot on Page 1 was filled up with our brand. Joe:          Wow. Norm:      On Page 2 every single spot except one spot was filled with the brand. Joe:          From the press release that you created? Norm:      Yeah. Joe:          Okay. Norm:      So it's not you can't do one press release. It's like one radio advertisement, it just doesn't work. I put out a press release; a minimum, and this is before I bought the company. I put out a minimum of one a month and if you're not doing at least one a month, then you're missing out on it. Joe:          And how much is that going to cost somebody that's doing the social media and the newer stuff or really somebody that is trying to just build more organic traffic and authority and their own reputation with a micro brand, as you call it? Norm:      Yeah, you might not even get a lot of traffic, but what you're getting are those links and you're going to rank on Google for this. I'd give you an example. So just like the press release I was telling you about just a second ago, we went out and we were looking at launching a press release 24 hours before this webinar. And by the time the webinar started, 279 keywords; ranked keyword phrases were ranked on Google, and 179 were on Page 1 and 131 were number one. Now there were a lot of horrible combinations, but there were some beautiful ones that's not true. And I'll give you an example, those people that are in the pet niche, Bully Stick. So Bully sticks launched Bully Sticks Amazon Number 1 and it lasted for quite some time. Joe:          I'm sorry to interrupt, an example of a webinar where you are talking about your product or helping people understand what to do with their pet in this case, the ultimate goal is to get more people to attend the webinar, isn't it? Norm:      Well, the webinar was just showing people about press releases. Joe:          Okay, I got you. Norm:      How it affects and so now going back… Joe:          But you had more people come to your webinar to show them about press releases because of the ranking system. Norm:      No, this was just another webinar. It was another webinar group that wanted to talk about launch and rank on Amazon. Joe:          I got you. Okay. Norm:      Anyways, if you do that you're going to start to see; if you do this once a month, you're going to start to see your brand more and more and more out there. You can start targeting more keywords. And so that's the brand side and that's just like listening to a radio ad. If you hear it once, you're only going to remember it slightly. Joe:          So for a company like Quiet Light Brokerage; I'm going to get selfish and I keep interrupting, I'm sorry. I'm going to get selfish on this Quiet Light Brokerage should we be doing a press release every time we sell a business, should we be doing a press release every time we publish a new podcast? Norm:      You should be doing more than that. Joe:          Okay, which should we be doing? Norm:      There is a way to get sort of a one-two punch and that's you create a blog article, you put that onto your website and this is for e-commerce as well, you talk about; now you write it as a blog article which is completely different than a press release. Press release has to have a newsworthy title, blog article are the five reasons why. Joe:          Okay. Norm:      So you launch the blog article first about what you just did, then you take the press release; you have the writer or whoever is doing this for you, link over to your blog article. So now the press release goes out and it's linking back to your website. It's linking back internal link over to your blog article. Google loves it because they love knowledge and education and it's a newsworthy item. They love it. And you've got the extra juice coming in from the blog article, which, again, it's not a sales-y blog article. It's talking about the five reasons why. So to give you an example for Amazon, you've got a natural, healthy, grass-fed bully sticks; keyword stuffing. Healthy, grass-fed, natural bully sticks provide nutritious snacks for elderly dogs. On your blog article, it's five reasons why bully sticks provide or why you should be feeding elderly dogs bully sticks or something along those lines; completely different angle. When you do that, you get a one-two punch. Joe:          It reminds me of link building really but you're getting organic or legitimate links that are related to the article that you're publishing and the information that you're sharing. Okay, so when it comes to the press release itself who writes them? Norm:      Usually most people try to get it on the cheap thing inaudible[00:20:34.1]. Joe:          How do we; who writes it, when it's written well who writes it? Does your company have writers? I mean I've written an article. When I first launched my e-commerce business back in 2005, I wrote every article every month and they were just horrible until I had enough cash flow to hire a professional writer. I'm not going to write a good press release. So is that part of a service that's out there, do we have to find somebody on Fiverr or Upwork or something? Norm:      You could but usually the press release writers that you'll get are article writers who say that they can do press release. They don't understand how it works. So yeah we do have about 20 writers. Joe:          It's part of our service then as well. Norm:      Yeah, it's part of the service. If you do want to submit a press release that you've written we'll distribute it for you. But if you do that, you want to make sure that your title is optimized. It's not the links; like there's a lot of press release and we have no links. It's the title. And if it's properly optimized, that's where you get about 80% of your ranking. Joe:          Okay. Norm:      Just in the title. Joe:          And when it gets to the companies that are out there that may pick it up, the news agencies, for instance, do they actually have human beings looking at these press releases and looking at the titles, or is there some sort of botnet scrapes and picks the ones that makes sense for them and whatever's newsworthy? Norm:      I'm pretty sure that it's just some sort of algorithm that allow them to; I mean they would be bombarded. There might be, I don't know. But if you're going over to some of the majors, I know that we get a lot of kickback whenever; for example, some people will try to sneak through a promotion. You're not allowed to promote so they'll have a delay on their website. So we capture their website and five seconds into it, 10% off will pop up. Well, that'll automatically get you kicked off of a lot of the majors out there. And it also depends on the category. So Amazon sellers have abused supplements so a lot of the premium networks are either it's hard to get a supplement published. You can, but you're going down to the second tier networks now. And you're seeing that with; oh, what's the other big one? It just happened. There are; like supplements is the biggie that we're getting kickbacks on right now and we've got other networks that we can use but because it's been abused, they're very cautious on them. And they're also cautious on like if you're doing a reverse mortgage like there's a whole list that you can see. Joe:          Okay, what type of microbrands work really well with PR? And I understand it's one part of the marketing department, so to speak, doing PRs but what kind of brands or micro brands work best? Norm:      Okay, so I'm going to back up a bit. We started talking about the branding side of e-com. Well, now let's talk about how the Amazon seller can use it to promote themselves. How can we get them to sell more and get recognized? And that's with multiple press releases during a very short period of time. So you've got a product. It doesn't matter what the product is. You put out multiple press releases. The press releases are linked back to rebates. So rebates are effective way right now for any Amazon seller to show momentum depending on the network, high-quality buyer score, it's very natural, verified purchase, and you can rank very quickly. Joe:          A rebate for those that are not as familiar as what in the Amazon world? Norm:      It's a full purchase buy that you're buying either through a network or through an ad on Facebook or there's a lot of ways of setting it up but people are getting 100%  free merchandise. Joe:          Okay. Norm:      And typically they'll be told, hey, go search this keyword. They go search the keyword, they buy the product, and then they get reimbursed somehow by either an Escrow account, PayPal account, or something like that but by doing that with the press releases, I find that the stickiness of the rank is probably double, if not triple. Joe:          Is the rebate talked about in the press release? Norm:      No. The rebate is done separately and then the keyword that's talked about or is being used in the rebate is in the press release. Joe:          Okay, so how do you avoid potential penalties from Amazon? That's kind of the search, find, buy methodology, that's against terms of services. How does this get played sort of above board to make sure that somebody's seller account is not going to be suspended or shut down? Norm:      It's not against terms of service to provide the product. So I was at a conference and there were Amazon execs in there and we were talking about this before I did my presentation. So every brand does this type of promotion. Every single big brand does it. Amazon provides free products. So all we're doing is providing free product. We're not talking telling them to go and leave a review. We're not telling them to do anything like that. They're just buying the product. Joe:          Okay. So they're searching for a keyword, they buy the product, they're going to get 100% rebate on that purchase and they get to keep the product so it's kind of nice for those folks. But those particular purchases or the searches for that keywords is stickier and it helps the organic rankings inside of Amazon. Norm:      Yeah, and we've seen it. We've done it with a knife; a chef's knife, and we did three different ways. We did it with just rebates, rebates and press releases, and just press releases. Each time we got them to rank with each of them but the best by far was with rebates with press releases. And the reason why that also works, I think Amazon; I don't have the actual reason, but I think the reason it works is because Amazon loves the authority links that you get from a press release. So your press release is going to link back to your product listing. You're going to put your product listing in there and all of a sudden CNN is linking to it, Washington Post, Boston Herald, Miami Globe. Joe:          Can you give me an example of a keyword that somebody would be searching for in terms of Bully Sticks? Norm:      Yeah, sure, natural Bully Sticks. So in the press release we would have natural Bully Sticks, in the rebates we would tell people to go and type natural Bully Sticks. They would go see it and then they would buy it. Now, in the press release, we're talking about natural Bully Sticks and the natural Bully Sticks, that press release is linked back. There's one link that's going back to your Amazon product page. So as long as you have a link back to your Amazon product page, you're getting all these links from all the media companies. That's why that works. Joe:          Okay. All right on to the other question, which is are there any particular brands and categories that work best for press releases or certain types of press releases, or does it not really matter? Norm:      It really doesn't matter. If you're local, it works the best. If you want to geo-target something; again, it could go back to Amazon and they notice that there's lots of sales in areas around Fort Lauderdale that are under 350,000 people. You can target that press release by putting let's say natural Bully Sticks provide healthy digestion for elderly dogs in Fort; or not Fort Lauderdale but something that has some city that has under 350,000. If you do that, you can nail it. So you could do that with a chiropractor, you can do that with a lawyer, any service that's out there. If you've got a charity or you're trying to get the word out about something and it's in a specific area. Oh, it's golden, you'll be able to reach number one in all sorts of search terms very quickly. Joe:          Are you finding micro brands, when they launch new products, which hopefully they're doing on a regular basis to keep their business growing, is doing PR something that they should or can be doing with each product launch and it's going to help those keyword rank? Norm:      I talk about press releases and content marketing a lot and I'll go and I know there's one event that I went to, it was a small event. It was about 50 people. So we were saying that, hey, look at this, it's what you can do. These are all smart people. Show them examples. Example after example what we were doing and how we achieved it. And I think one person took us up on the offer to get them going on a press release. And this is what I find is the norm. It's not the shiny object. It's not that app that everybody wants to talk about. So people forget about it and like we talked about just a second ago there's no one specific service or product. It really benefits everything. And the people that are doing it properly have always been doing it have always succeeded. The people that do it wrong and go for the cheap and just don't listen to the guidelines they do it wrong. They're the loudest. They're the squeakiest wheel. New sellers or new businesses come online and they say oh press releases don't work. I didn't spend money on a company because it doesn't work. Joe:          You bought it because it works and it's profitable. Norm:      I bought it because I do it every single time and for the last 20 years, I've been using press releases. Joe:          And you're helping other Amazon entrepreneurs succeed as well. And so is the answer yes that when somebody is launching new products, that they should consistently do press releases or should they be doing is it yes and that they should just be doing press releases all the time. Norm:      Well, you're hitting; I say, yes, I'm a little biased because I want to build my brand. But if you're doing the product launch yes, of course, you do that with the rebates. And then you continually grow it if that's what you want to do. Like, let's say you're looking at natural Bully Sticks and you noticed that it starts to drop, you're in Helium10, the keyword drops. What do you do? You launch maybe a couple more rebates, maybe one press release until you see it come up again. Joe:          And that works well, consistently. Norm:      And we're talking about high eight-figure salaries that are using this technique that are working it all the time, they're maintaining it. So once the campaigns are done, they're watching it, maintaining it, and hitting the keywords when needed. Joe:          So if it's working for high eight-figure sellers, is it going to work for high five or six-figure sellers as well or seven-figure sellers? Norm:      As long as they use the formula and the formula is very simple. So, again, on a launch and rank, we can figure this out for you but if you go over and you use a tool like Helium10 and it gives you like the Cerebro module that they have you put in, it's called a reverse ASIN tool and you get the information, you take a look at buying keywords. It's not browse; I should explain that. Browsing keyword is like dog treat, dog chew. Pet owner doesn't know what they want but in Bully Sticks they know exactly what they want. The Bully Sticks is really high. There are 200,000 searches a month; hard to work with. But if you go to natural Bully Stick or organic Bully Stick, then you've got keywords that are manageable and you can start applying the rebates to. When you look at these; if you take a look at the giveaway side of it, you take about one-third of it. So in Helium10, there's a column that says giveaways. If it says 100 then do 33 and see what happens. And there is another trick to this and I don't want to overcomplicate it, but we take those keywords, natural Bully Stick, we call that a primary long tail and we create a silo from that. And let's say it says a thousand giveaways, which you probably would, we'll go and we'll take the natural Bully Stick, we'll put it in to find more. So again, in Helium, it's advanced filters. We put natural bullies. We hit apply and then we'll see every term, keyword term that has natural bully, six-inch natural bully, 12-inch natural bully. That way we only have to take a fraction of the amount that has natural bully in it. Those keywords, those long-tail keywords move up almost instantly and it bumps the natural Bully Stick primary. Joe:          Yeah. Then you're not spending as much PR dollars, I would imagine. Norm:      Not either. Joe:          Yeah, that's just what I used to do in my old paperclip days back when it used to cost 26 cents to rank on a keyword like colon cleanse, and by the time I was done inaudible[00:34:18.5]. Hell no, it's probably $10 now. I sold it. Who knows? Yeah, there are different approaches for sure. Cost-wise, look, you're talking about eight-figure sellers doing this on a regular basis. They've got people that focused on keywords and look inside a Helium10 using Cerebro as you talked about. But for somebody that's really just starting out or somebody that; I recorded another podcast yesterday with somebody that had an exit and our original call was 24 months ago and I had to be the bearer of bad news, which is, listen your business is not worth what you think it is because it's trending down. You've got to hold on. You've got to fight here. And one of the things that they can potentially do is PR and fight. But if they're trending down and money's tight and they're worried about it, is this something that somebody can afford if they're doing a million dollars a year in revenue and they've got 15% to 20% profit margins? Norm:      Well, the first thing for any new seller is they've got to be properly capitalized. So if you're going into this, you have to understand what your marketing budget should be and you should be looking at it as jumping into it with two feet. If you're going into plastic shoe stretchers and you've done your research and you see that most of the plastic shoe stretcher people out, there are three-star reviews that they only can sell $3,000 a month that is probably not a good idea for you to do press releases and rebates. If you go into a competitive product or even a mid-search volume, I'm going into it with two feet and what the clincher is proper competitive analysis. Go and check out what your competitors are doing, see what the search volume is, and then you've got to do an investment. And I don't care if it's; like for us we do three things. This is off-topic, PPC, rebates and press release, and Amazon posts. If you're not doing those three, you're not optimizing your listing for your sales. So anyways then I have to jump into it with two feet. I don't have to spend cash that I have to use for groceries, but I can start by doing a smaller launch. You don't have to go in with 100,000 bucks. You can do a small launch, like maybe four press releases under a hundred, depending on the keyword, but under a hundred units and you're off to the races. And if you continue the momentum going, then you're going to be picking up. So here's what we do. We'd start off with main keywords. So if it's Bully Sticks and then we'll stray; I just did this one for carving knives or for Chef Knives. So we started out with Chef Knives, got them up like number one to number three, number one to number six for chef knife, kitchen knife then we spread it out the next month to sushi knives, carving knives and now we've got this really wide base. And over a period of one year and three months, we've got it rock solid. We've nailed it down for this company because we're constantly spreading and making it wide. Most new sellers, they look at going after the most competitive terms and they spend either on PPC or rebate's just through the nose they're bleeding money because they're just not doing it right. They've really got to know what they're doing. Now for press releases we let people go out and do their own rebates and go out and do their own press releases. And then they come back and they cry that it didn't work, this sucks. Well, let's take a look at your listing. If I had your listing on page one and we got you there and it's terrible and you've got iPhone photographs in your listing; everything is just its terrible. Then you're not doing; you're not winning the Brady bunch. If you can't win the Brady Bunch, which is beat your competitors, go out and use PickFu or whoever and do a split test then you're priming your listing to be optimized. And all what we're going to do with press releases and rebates is get you to the listing. We're going to get people to the listing. Joe:          Can you tell me about your onboarding process in terms of somebody that is thinking, okay look this guy Norm sounds really smart. I want to have all three prongs here and press release is one of them. Do you have an onboarding process for somebody that really has no experience in this whatsoever, what is it like? Norm:      We had to get that going because we were getting that type of experience. So we call it the AMZI concierge. So we'll go in, we'll do a complete listing on it and we'll tell you what you should improve. We can help you. We can help like with the manage listings. We can help with photography. But it's up to you. And then if we look at them there are many listings we look at and go oh, this is awesome. We'll let you know. But it's about a $300 cost and it's the best $300 you'll ever spend because at the end of it, we'll tell you no or we're going to give you the green light. And if we give you the green light, most of the time it works. It works well. Joe:          I got you. Okay, this has been great Norm, how do people learn more about PR Reach and that concierge service and reach out to you to get more information? Norm:      Well, first they have to spell the name right. There's two R's in it so it's PR Reach. Joe:          PR Reach. Norm:      Okay, so again I get people telling me that they've tried to reach me at Preach but PR Reach and you could reach me at Norm@PRReach and we'll be; like the whole sales team, we've got an excellent sales team, great customer service. They'll reach out. They'll have an appointment. You get a free 30-minute call with them and they just go over everything just so you feel comfortable. Joe:          That's great. All right. Norm:      And to make sure you're doing the right thing. Do you want brand, do you want launch? It just depends. And you don't have to be an Amazon seller, you could be that chiropractor that's looking for help. Joe:          Yeah, I think it's one arm of the marketing arms that somebody should be using instead of just one or two. It sounds like a great approach. I appreciate your time, Norm. I'm looking forward to having you back on the podcast again soon. Norm:      Hey, no problem. It's my pleasure. Resources: PR Reach Norm@PrReach.com Quiet Light Podcast@quietlightbrokerage.com

We often discuss is the importance of the person behind the business. When leaders learn the value of their business and set goals for success they are positioning themselves to profit, whether they plan to stay in or sell. Today we are discussing standard operating procedures for leaders that run different types of ecommerce businesses. Our guest realized from day zero of being in business that creating SOPs helps business owners stay in the game longer with a focus on working on the business rather than in it. Trent Dyrsmid is the founder of BrightIdeas.co and host of the BrightIdeas podcast, where he has interviewed numerous CEOs, marketers, and entrepreneurs and has gotten them to share the processes they use to achieve results. Trent is also the owner of an Amazon ecommerce business and creator of a SAAS tool called Flowster, an app that helps business owners track, manage, and delegate business processes. Episode Highlights: How Trent got his start and how Bright Ideas got an INC 5000 254th fastest growing business ranking. The Amazon reseller model and how Trent makes it work via SOP. Trent's mantra of “document and delegate” and when he realized this was the key to success. Feedback loops he employs to optimize the procedures. Hiring challenges and how he's affronted them. How Trent's app Flowster was born and how it works. Ways to introduce new elements in the existing SOP for any workflow. Flexibility in the SOP templates. Implementing SOP with a team not accustomed to this type of work culture. Advantages of SOPs for sellers and buyers Transcription: Joe: So Mark one of the things we always talk about is how important the person behind the business is when they do eventually sell. And the fact that when they learn to value their business it actually becomes much more fun to operate and run because they've got some goals set out in the future. And one of the things that helps them are SOPs and above that, we had Norm for our own podcast, it was quickly shot up to the top 10 podcasts that we've done. And I understand you've got back to that and had Trent, and I'm going to get his name wrong, Trent Dyrsmid, is that how you pronounce it? Mark: Dyrsmid; yeah. Joe: On the podcast and he's got some great SOP stuff both for people that run SaaS, content, Amazon businesses, all sorts of different aspects. What was the general call about? Mark: Yeah. I saw the Norm for our episode and that was one of the ones that we did early on that really took off because Norm was running an eight-figure business largely on the backs of SOPs and virtual assistants; VAs which is really cool to see somebody be able to do that. Well, Trent Dyrsmid is very similar in that regard. His company was ranked on Forbes 5000 as the 254th fastest-growing company in the US. Joe: Wow. Mark: Amazon based business, reselling other people's products and just exploded and I asked him and I said when did you start to realize that you need to put SOPs in place? Day 0; it's like I don't have any special talents other than being the big idea guy and picking the direction but as far as executing those things that's on my team to do and my job is to give them the processes to be able to do that and to give them the tools to be able to execute on these ideas and this general direction. A really, really disciplined entrepreneur in this regard. He's not just an Amazon seller either he's got his own podcast. I was actually a guest on his podcast BrightIdeas.co. He's got a SaaS company Flowster.app which is an SOP software. I've played around with Flowster, a pretty cool SaaS product here where you can develop and roll out to your team a complete operating procedure for pretty much anything. So you can create this nice collaboration but what really sets it apart is there's this entire marketplace what he found was happening among both when he started his company and also once he started coaching some other people is they're asking how do you do this part of your business? What's the process that you use here? And instead of writing it down in word and all that sort of thing and trying to transport over he said well there should actually be a marketplace where people can collaborate and sell their best processes to each other or give them away for free. Most of the stuff in this marketplace is free so it's kind of cool on that. But what we focused on Joe is not a pitch for a Flowster; I think there's a lot of ways, you and I talked about just put a video together as just kind of a minimum type of SOP. We talked a lot about how do you write an SOP that is specific enough to really tell people how to do things, will be adopted by your team. How do you make it adopted by your team, and how do you create it general enough so that it can absorb differences when people are seeing maybe exceptions to what the standard process would be. Why is this so important in the process of building a company and can you actually scale a business to eight figures like he did very quickly without them and the answer is no. Joe: Yeah, and that's why so many people sell because they take it as far as they can and then they have to bring on staff and get into areas they're not as comfortable with and I think these SOPs will help those folks hold on longer and get a higher value. I think SOPs will help buyers as well when they buy a business and take it over and if there's no SOPs in place they can do that and instill more confidence in the next buyer and grow that business to the next level. So let's get to it. Mark: Trent, thank you so much for coming on the Quiet Light Podcast. I'm super excited to have you on. I recently appeared on your podcast. Somebody actually reached out to me recently about that episode as well so that's always an encouraging sign when people contact you after appearing on some of these podcasts. But I'm excited to have you on today because you've got so much experience in the world of online business and you cover a lot of materials. We're going to be looking at just one area that you covered pretty heavily and that would be SOPs; procedures and operating procedures to implement things. But you cover a ton of territory and a lot of the bases of what you do is based on your success with your company. And congratulations on Inc 5000 ranking that you had recently. Why don't we start; just give us a little bit of background on yourself and also where your company was ranked recently in Inc 5000? Trent: Sure. So the company was ranked number 254 which was a very pleasant surprise. And as you might guess it's a wonderful bit of social proof to kind of reinforce what my whole brand message is about which is systematizing your business so that you can delegate a lot of the work that you really shouldn't be doing to other people on your team. And the net result of that, of course, is an accelerating growth rate. So how did all this start for me? I've been an entrepreneur for two years now. When I started my first company back in ‘01 I really had no idea what I was doing. I knew how to sell but that was it. And I figured everything else out over an eight-year period. And it was pretty painful but thankfully I was able to get a seven-figure exit out of that business. And that put me on a track to have a bit of time and bandwidth and so forth to figure out this online business thing and I've been making my living online now for about nine years and roughly just over three years ago I switched from being a service business; I'd been running a digital agency for a number of years because my podcast built an audience and people would reach out and can you help me with this and can you help me with that and we were making a decent living doing that. But the last couple of years have been just a stratospheric kind of change up the hockey stick and it started with this e-commerce business. So we started a business three years ago where we would partner with US manufacturers to sell their products on Amazon ideally as one of their exclusive sellers. So in doing so, we were able to avoid all of the risk of launching our own brands and the time that it takes to do that and I like low risk. I love Warren Buffet's number one rule Don't lose the money and rule number two is see rule number one. And so the reseller model is a very, very low-risk model because you're buying proven products. But the problem with the reseller model is there's lots of sellers on each product and so oftentimes the margin can go away. So instead of making money you just end up kind of getting your money back which is pointless, so by forming these relationships with the brands directly and getting them to kick off all the other sellers or having a very small list of approved sellers that actually can be a very profitable model. The challenge is finding these suppliers require a great deal of grunt work; massive, like you, can't automate it all. There's just a bunch of labor because you need to send hundreds of emails a week to hundreds of suppliers. And what made me a little bit for lack of a better word famous in this particular industry was just how quickly we were able to scale the business. We went from doing 0 to over $100,000 a month in five months. We did at one point one million in the first year and we grew at 20% per quarter for eight consecutive quarters which was a huge contributing factor obviously to being 5000 at Ford. And how did I do all that? Well, that's the secret sauce. And essentially what I did was I realized I can't be the one doing all this labor. So when I launched the business rather than sitting down to do I sit down to document. And as soon as I'd created documents for all these; like I would do it one time or maybe two times and I would make my operating procedure while I was doing the thing and we would delegate the thing and never ever do it again. And that was a huge, huge advantage over everyone else in the space who was really kind of trying to do it all themselves. Mark: Yeah and I know we've got an episode a while ago with Norm Farrar. I don't know if you know Norm but the entire episode was how he grew an e-commerce business to over 10 million dollars on the strength of doing exactly what you're talking about; hiring the VA's and putting in strong SOPs in place so that the procedures are what you're working on rather than trying to master every little aspect of your business yourself and run the day-to-day. And I think procedures; in my world, in my opinion, I think a lot of entrepreneurs see procedures as important but they don't necessarily put the time into the procedures with a business so I want to delve into that a little bit. When you're growing this business when was the moment where you switched over and thought I should really be putting my time into writing awesome procedures for people to follow? Trent: Day 0 because I'm not a first time CEO, I had started to drink the Kool-Aid back in my very first business that I started in '01, somewhere in maybe '03 or '04 or it could have been '05, somewhere in that period of time I read E-Myth by Michael Gerber and my life as an entrepreneur was transformed at that moment. And I said to my co-founder at the time; I said I want a written procedure for absolutely everything our engineering team does. And then I handled writing procedures for what I was doing on the sales and marketing side and that business was twice ranked as a Profit 100 fastest growing company in Canada. And so I got a decent exit out of it for a relatively small business. And so for me having documented procedures was just kind of normal. So when I started my business on Amazon I never thought well I'm just going to go and do this and get really proficient at it and then maybe I'll make a training video or maybe I'll have a training session for somebody else. I don't think that's an efficient way to eliminate and delegate it all for a whole bunch of different reasons and so procedures were written literally from Day 1. Mark: So tell me how you go about writing your procedures and starting this and my first question is if you're not proficient in it how do you write it? Trent: So thankfully I did have a bit of a mentor in really a bit of a mentor; not really a bit of a mentor, I had a mentor in that business. I'd interviewed a guy by the name of named Dan Matters on my show and that's how I discovered this whole wholesale model and he has a training course which is a really high-quality course for me. So I had access to his material and I also had access to Dan because he'd been a guest on the show. And so I foundationally understood what I needed to do. And so as I mentioned before I would just start doing what his training told me to do and then I would document it as I was doing it. Mark: So when you're developing a procedure for a new task I mean you obviously we're staying off somebody else's work to some extent; I mean you were taking some inspiration but if you come across something that you haven't dealt with before especially like in the Amazon world I'm sure there are elements there that you needed to come up with, what sort of feedback loops do you employ or do you employ feedback loops to be able to maximize and optimize some procedures? Trent: Yeah absolutely we do. So a perfect example of that is I recently for my software company, a content marketing SEO is a huge focus as a part of our growth. And I've never been an SEO expert and so I wasn't really a keyword research expert and I had never used this tool called Ahrefs before; Ahrefs is a wonderful tool. And they provide training videos. So I would watch these videos but rather than just kind of sit and consume it and take sort of random notes over the period of the video I kept hitting the pause button, pause button, pause button and I would take screenshots of what they were explaining in the video. And at the same time in my Flowster software which is where I create all my standard operating procedures, I'm literally typing out the instructions that they're giving me and then I'm taking screenshots from the videos. Because my goal is this I want to; I don't about you but I can't watch a ten-minute training video and remember all the details, it's just too much. Not only that I only want to do it once or maybe twice and then I want to delegate it. So what am I going to do; ask somebody else to watch the training video and they have the same problem as me and what if they interpret the video differently than me? Because the training videos they kind of give you guidelines and I have to choose of those guidelines well how exactly do we want to do it? So by the time; a 10-minute training video would probably take me an hour and a half to turn that, to repurpose that content into my standard operating procedure which is a checklist essentially, it's a step by step by step do this, here's how you do this and do this, here's how you do that, do this, here's how you do that. And by the time I was done now I had a way that I never had to watch the training video again. Anyone that I was going to delegate that task to never has to watch the training video because the procedure is broken out so clearly in the document. And so that's how you can create a standard operating procedure for something you've literally never done before. Mark: Right. So you would start with somebody else's training video. Break that up into basically an outline and a step by step process in order to do that. When you're delegating procedures how do you identify who you're delegating something to? For example, I've talked to entrepreneurs who want to delegate a task but it just doesn't seem to fit the current team member and hiring somebody new for that doesn't really make sense. What have you done in the past when you've run into these smaller jobs and tasks that should be delegated but maybe they don't have a great home? Trent: It's an interesting question and I don't know that I've really run into that scenario because I live my life every single day thinking about what can I eliminate from my workflow and in order to eliminate it I need to document it and delegate it so I don't really think; I don't see anything in my business aside from; so as a CEO I see my job as working on the business. I'm the one who's supposed to go get the Big Ideas. I'm supposed to come up with the big vision. I'm supposed to build the team and help them to define and execute on a strategy. So that's the high-value activity and the minute I get sucked down into working in the business that high-value activity suffers. So I'm a delegating theme. So you said well what happens if I can't find somebody? I'll find somebody. I'll hire another virtual assistant or I'll hire an employee or I'll give it to an existing employee; like for most of the day to day, repetitive processes that are part of working in the business somebody else can do it. Like I'm not the genius of the universe that oh I'm the only guy that can do this; I don't really see it that way. Now, are there occasionally tasks that are somewhat non-repetitive, like they only happen every once in a while and they require judgment that comes from experience in addition to following a process? Well, I'm less likely to delegate those to somebody else because the return on investment of doing so is going to be slim. But for those highly repetitive tasks that are every day or every week if you spend that; in my case, I spend an hour and a half making a video for how to use and do keyword research on Ahrefs, well guess what? How many times is that going to get done for every single blog post that my software company publishes which is three a week? Just think of how much time I saved myself. Mark: Yeah. Oh absolutely. I mean that makes a lot of sense. That makes complete sense. You mentioned earlier; I want to go back a little bit to what you mentioned with Flowster and also how you got started. You leveraged knowledge of your mentor and some of the procedures that he put together to be able to scale up pretty quickly. And this is kind of the idea behind Flowster and I know this is a full disclosure, this is your business, this is something that you're growing right now a really cool software that really focuses on workflow especially in the e-commerce realm. Can you tell us a little bit about Flowster and how you can use Flowster to be able to leverage other people's experience? Trent: Sure. So the thing about like when I very first started out to create my procedures they were in a Google Doc because I didn't know any better. I thought well that would be a great place for them. They're easy to update and I can share them and so forth. And then over time we realized that that wasn't terribly efficient and so we moved our content into a competitor software application. And then as a result of speaking at an event I ended up becoming someone that sells SOPs. I was speaking to one of Dan's events and there was hundreds of people in the audience and I'm talking about SOPs and they all say hey I love it, I don't want to make them though can I buy yours? So we started selling ours and that's why Flowster got created. And the functionality of the software is really; because really you have two pieces when it comes to workflow process management. You have your content which is the set of instructions. Think of it like the recipe book. You want to bake a chocolate cake it's on page 68, flip to page 68, bake the cake. But what happens when you have multiple cake bakers baking cakes and they all have different due dates and they all work in different places so you have some issues about workflow management. And so what the software does is it allows you to say; so we have in our vernacular we have what we call an SOP template and then we have a [inaudible 00:19:02.3]. So the SOP template is like the master copy of how to do the thing. So we'll call it in my world one of the things I produce a lot of these podcast episodes; like this SOP template for podcast episodes well in the week that I recorded episodes, I might record 4 or 6ix episodes. So now that's 4 or 6 workflows each workflow being for one episode. Well if I have; and I have various people on my team who are involved in the post-production process of taking those raw recordings like you and I are doing right now and then turning it into an episode and then getting it on social media and running ads for it and do all of the things that we've got to do. So that's all defined in the workflow and then various portions of that workflow get assigned out to various people on my team with differing due dates. So the software provides you the ability to do all of that delegation and give deadlines and so forth and everybody gets notifications in their inbox or they can just look at the calendar and see what to do. Because the more people that you have on your team and the more concurrent workflows that you have going like how do you manage all that? How do I know Mark if I've delegated something to you and I've told you I need it done by Thursday; if I just sent you an email saying hey reference the Google Doc, see the instructions, make sure it's done by Thursday if you don't finish it by Thursday I'm not going to remember that by any stretch of the imagination. So I need us closing the loop system. So that is one of the primary pieces of value that the software does. But aside from that I actually have one thing that I like even better and I call it the magic button but it's really the edit button. So remember I mentioned how my job's to go and get the big ideas etcetera, etcetera? So I'm not a mastermind weekend this past weekend in San Diego and I'm getting a lot of big ideas and some of those ideas I realized I need to implement those in my workflow because they're really great ideas. I don't want to forget them. Without the software and without the standard operating procedures I would be faced with the challenge of having to change the hardest thing in the world and that's people's habits. I'd have to sit down. I'd have to explain to them and have meetings and tell people that this is the way they need to do it now and then hope and pray that they actually make that happen which as you well know the human habit is really hard to change; that would be difficult. Thankfully in the software so I learned that I wanted to create; I'll give you a specific example, for my podcast I want to now create a little 1-minute ad and I want to retarget my audience on Facebook to say hey I just recorded this episode with Mark and it was really awesome because of this, this, this, this, and this. So I fire up my SOP template for producing a podcast, I hit the edit button, I go and I make those changes, I hit save, the software says would you like to update all the active workflows based upon this change? I say yes. Well, guess what? That new idea is now going to get implemented in every single workflow that is active at that point in time. So with essentially no effort on my part this new idea or the strategy of this process has literally been pushed out to everybody in my organization just like that. And for me, it's the best part of the software because you're able to have your team collectively get more efficient, smarter, and more effective over time. Those ideas that you pick up don't get lost. They don't just stay in the notebook they actually become reality. Mark: When implementing a new idea like that do you find it ever causes confusion among your team? Or let's say that they've been doing the blog production workflow for the past two years and they know the steps that they may not even need to consult the software because they've done it. They know that I do keyword research and then I do this and then I do step 3 and step 4 and so maybe they're doing this independent of the software. Have you ever run into a situation where your team trips up on something like that? Trent: They're going to have questions. So it's a part of our culture and it's a part of our DNA. People know that the workflows are always changing and they're always being updated and it's just like in our company no one would go and try and drink a glass of water without a cup of water. You'd just be weird. The same thing with our workflows; everybody understands that everything happens by logging into the software first. Looking at the workflow, following the workflow, you're not supposed to do anything by memory. Now does that mean that you're not going to get questions? No, you're absolutely going to get questions. And all questions means that you didn't provide clear enough instructions. So when I get questions I then think okay well how can I update my workflow or my SOP template and in turn the workflows so that that particular question doesn't get asked again. And if you've written great procedures and you've provided enough detail you really won't get very many questions. I like to think of it like the mom tests or all of our moms are not particularly tech-savvy when I'm writing workflow I think to myself is there sufficient detail not only in the what to do but how to do each of those what's that my mom go through this and probably get it all right without asking me any questions. Mark: You answered my next question a little bit here but maybe we can expand in that a little bit. In the world of programming there is this idea of coupling, right? You can be either loosely coupled or tightly coupled. And what it basically means is a program can either be loosely coupled; it's very broad and allows for a lot of different possibilities and tight coupling is very specific as to how you do things. And there's benefits and drawbacks to both. You want to be somewhere in the middle in the world of programming probably my old days when I used to write code here. But I love these kinds of; writing and SOP I would imagine that there's something similar there, right? If you're too specific and they run across an exception they're going to wonder what should happen here because the SOP is specific. If it's too broad then you end up getting people doing things all sorts of different ways. Do you have any tips to find that sweet spot in the middle of where you can be nicely of both sides there? Trent: So the SOPs themselves are pretty tightly coupled. However now we go back to the whole hiring aspect. Ideally, I'm looking to hire people especially in the more senior roles who have a higher level of expertise in a given topic than I do. And the loose coupling as I say to them look you now own these SOP templates in your department. It is your job to improve them over time so that the people who report to you when they are doing these workflows that they're able to follow them and you're able to improve them over time and that has worked very well for us. And it also, of course, frees me up from having to be the guy that writes every single SOP. Because there's lots of stuff like for example in my e-commerce business that my wife runs on a day to day basis, there's lots of stuff I've never done but we have SOPs for it all because somebody else wrote them. Mark: Yeah well on that one of the things; so I've played around with Flowster app and one of the things I love about it is the marketplace that you have. The ability for people to contribute in SOPs that have worked well and for somebody else to come in and say you know what I really need right now what I could really use well right now but let's go use an example, how to use Ahrefs for keyword research. This is one of the SOPs with new marketplace. So if you've never done this before and don't want to sit there and write your own procedure or you don't know where to start you can use this marketplace. In your past, growing the businesses that you've grown; I mean you've grown e-commerce businesses, Amazon businesses, SaaS businesses, a podcast, I mean you've got a really wide range of online experience here, how much have you been able to draw on other people's materials? What role has that played would you say in the growth of some of these properties? Trent: Oh massive. Honestly, my secret of being a podcaster is yes it is nice to have an audience and as I'm sure you're already well aware it's the world's best networking tool and it also allows me to get free advice from really smart people in other areas. So yesterday was a perfect example. Yesterday I interviewed a woman by the name of Erin Corn. Erin worked for Facebook. She worked for Instagram and she worked for Amazon. So do you think she's got some skills? Absolutely she does. And particularly in the area of online advertising which is one of my big focuses for 2020. So at the end of that interview, I'm saying to Erin, hey Erin I think we should collaborate. And I think you should develop a whole bunch of SOPs around advertising on Facebook and Instagram; something I am not an expert in. We'll figure out how we can monetize that knowledge to your benefit and to my benefit going forward. So the whole idea of the marketplace is when people come to Flowster nobody wants to build an SOP from scratch. It's just a lot of work. And I was willing to suffer through it but not too many other people are. So the marketplace allows to come in to buy; so there's free ones you can download and then you can edit them to your heart's content. If you're a creator like me you can put your own in the marketplace and you can sell them to other people. And I've generated millions of dollars in the last two years in sales of SOPs for Amazon sellers. So there is a huge market for pre-made standard operating procedures and that's the big reason why we created the marketplace. I thought to myself there's all these other experts, there's all these other companies who would benefit from having SOPs that they could either give away or sell to their audience like a software company. We've formed partnerships with software companies for example. We've got one happening with a major player in the Amazon space by the name of Viral Launch because I said to them; I said look if you're only providing training videos to your new users you're putting a pretty significant burden on them because much like me with Ahrefs I had to watch the videos over and over again and I got to take notes and it just sucks. It's not an efficient way to learn highly detailed processes. So we're now collaborating with them to create standard operating procedures for how to get the most out of their software. And they're going to tell their 200,000 email subscribers about those. So how does that benefit us? Well it benefits their users, it benefits them as a company, and it benefits me as a platform. And so if anyone is listening to this who runs or owns a software company or you're an expert in a particular niche I definitely invite you to reach out and talk to me about some type of collaboration because that's a huge part of our growth strategy going forward. And for everyone who comes to Flowster the more and more content that's there; think of it a few years down the road like the Amazon of SOPs. No matter what business that you're in you can come there and you could SOPs that they might not be perfect but they're 80% good enough and you can hit the edit button and tweak the areas that aren't exactly the way you want and you're off to the races and it's so much better than creating it from scratch. Mark: Yeah I mean especially if you've never written it before and don't know. We talked about the idea of this loose and tight coupling; how do you find that sweet spot, well, follow somebody else's lead like somebody who's written one that's really successful. And I think for the audience listening here I know a lot of you guys have SOPs in place, why not share some of these and also use it as a revenue-generating aspect to your business especially if it's something that's tried and true. Of course, unless you think the SOP is something where you want to keep it proprietary but there's a lot of common SOPs that would be really good to share. Trent: There really is and if someone's running an agency as an example let's say your minimum retainer is $5,000 a month and you're on a classic line or like well we can't really afford that. Well if you don't have a down-sell they're gone; you generated zero. But if you say well you can't really afford that I'll tell you what we have a collection of SOPs and you can buy those for 2,500 bucks or we'll pick a number out of the air. At least you're giving the opportunity for A. to capture some revenue that's going to be 100% gross margin because it's kind of like selling software, build it once sell it a thousand times and B. more than likely as that buyer or that customer starts using your stuff you're at least giving them the opportunity to come back to the trough later on and say well actually now we're ready to put you on retainer because these are great but I don't actually want to do all this work and I want to hire people to do this work and you're opening a door that wasn't necessarily previously open to you. Mark: Right. Just a couple more questions for you. And this one here I think would apply to a lot of the people that are listening. You said that you were SOP heavy from Day 0; I'm sorry not Day 1, Day 0. How do you implement in your experience and maybe you haven't had to do this; maybe this can be difficult to answer but how would you implement SOPs with a team that is not used to following SOPs especially when you have a step by step software and you want them to live in that SOP on a day to day basis? Trent: So yes that will be more of a challenge because there is a cultural shift and I think the way to do that; there's a couple of ways, first and most when the SOPs, so you got to get the SOPs created. So as the boss I mean maybe you could create them all yourself but that wouldn't necessarily be the most efficient. But you might start off with creating SOPs for your direct reports and you're just saying hey look this is how it's done. I'm going to start assigning you these things; this weekly recurring thing or whatever and you're ingraining your direct reports into using and becoming dependent upon the software. And then you tell them alright so now for your subordinates who have to do this, this, and this over the next 30 days you have to develop 8 SOPs or 10 SOPs and if you don't you're just not going to fit in the company and you're going to get fired. That would be the way I would do it because I'm a pretty direct leader. If I have my culture and you're not in my culture then you're not on my team. Other folks are probably going to take maybe a softer approach to it and I don't know that I'm the best; I know then I am not the best expert on leading cultural change because I didn't do this with 50 people on staff already and then saying okay guys we're going to start drinking this SOP Kool-Aid. Mark: Yeah I just like to wrap up here and then ask you one final question but you mentioned early on that a big influence for you was Michael Gerber's book E-myth and I read that book and I can; everything you're talking about stems from what he wrote in that book and so it makes complete sense. So if you want to delve deeper into why SOPs and really I think sort of a philosophical look at how you build and scale a business and the hiring models that you would follow there, that would be a good foundation for anyone that's really going into this world. I think the product itself is fantastic. We preach a lot at Quiet Light Brokerage when talking about building value in an online business. One of the key pillars that we talk about is transferability. What's really important with transferability? Well having procedures written out. And for a lot of people it's intimidating so we just say just do a video recording if nothing else; just kind of a minimum [inaudible 00:34:21.6] product but how much greater would it be if you actually had everything written down in steps with timelines, with due dates and you could apply it to a team and literally just plug and play. A fantastic product and something that would really increase the value of a business just based on the fact that that you have all these procedures written and a buyer doesn't have to come in and try and figure out processes on their own. They already exist. If somebody wants to check out Flowster what recommendations or do you have anything for them to check out first? Trent: I do. I put together a page just for your audience. They can get to it at BrightIdeas.co/quietlight and on that page, I will put a promotional code and along with a couple of links. So there's one of our products that we sell in the marketplace, we sell it for $299 and it's what I call it the blogger content production pack. So any company that is producing blog content or video content or podcast content would highly value this collection of SOPs because there's my SOP for podcast production, there's my SOP for video production, there's my SOP for text blog post-production, for webinars and for email and obviously, the email is specific to one particular application. So if you don't use that same application you would obviously have to make some edits and so forth. But if you go to BrightIdeas.co/quietlight all that good free stuff which we normally sell for 300 bucks we'll be there for you. Mark: Yeah and just disclosure I actually have that workflow because I was checking out Flowster. It is so detailed. Like the SOP that you have here is great. It really does; when you're talking about being a little bit more towards the tightly coupled sort of SOPs, it is. I mean there's just on the weekly broadcast email I'm seeing 29 steps here labeled out which is fantastic. I mean that that level of detail makes sure that nothing is getting dropped. Trent, thank you so much for coming on. It's definitely a pleasure to have you on the podcast here and thank you for the offer. That's really really generous for our clients. I appreciate you offering that over to them. So we'll link to that in the show notes everybody so that you can take a look at it. I'd highly recommend you check out the app, it's really cool. And if you haven't implemented SOPs now's the time to do it. If you don't know whether or not you want to, read E-myth by Michael Gerber first and then you can build up from there and start implementing some SOPs. Trent: Yeah and I think mentioning the E-myth you asked me how would I transform the culture? I would hand E-myth to everybody on my management team and I would say you got two weeks to read this thing and we're going to sit down on our future. I think that because that way you're using that third party reference. You're not saying hey I'm the expert. I'm saying this has been proven to work in every industry on planet Earth. This book has been a bestseller for years etcetera, etcetera. Mark: Absolutely. Okay Trent, thanks for coming on. Trent: Thanks very much for having me, Mark. Links and Resources: Bright Ideas Flowster QL Listener Offer The E Myth by Michael Gerber  

Most entrepreneurs struggle with hiring and keeping VAs. Norm Farrar (affectionately known as “The Beard Man”) runs a $10,000,000 ecommerce business with 30 VAs. Norm has SOPs in place to hire, train and keep his VAs loyal. His SOPs are so detailed his VAs take over creating many SOPs for new VAs. Norm shares all of his top tools to help get and stay organized. Episode Highlights: SOPs from a $10,000,000 Business Owner 39 Employees with 30 remote VAs How to Train VAs to create SOPs What types of VAs to hire and where to find them How to create loyalty in VAs so they love you and don't leave Tips on improving productivity Don't be cheap when hiring VAs, they'll just go to work for someone paying $1 more. Pay your VAs to be trained on a weekly basis. Links to tools used by Norm and his VA team. Screen recording software that makes recording “repeat work” a snap. Conferences and events to attend and how to get the most bang for your buck Mastermind groups and why they can make a HUGE difference in your success Managed Service Provider (agency) helping owners great products but no ecomm experience Learn about the latest screen recording tools Best book on entrepreneurial management and leadership E-Myth Mastery by Peter Gerber Resources: VPS Service – https://greencloudvps.com/ – Check out their Budget VPS – You will also need to download Microsoft Remote Desktop Screen or Video Capture – https://www.techsmith.com/ – Norm uses Snagit & Camtasia – They offer a free screen capture tool – Jing SOP Automation – Sweet Process – https://www.sweetprocess.com/ – Simple solution to help build SOPs – Step Shot Guides – http://stepshot.net/guides/ Takes a screenshot whenever you move your mouse – great tool for documenting the process Project Management Tools – Teamwork – https://www.teamwork.com/ – Trello – http://trello.com/ Communication Tools – Skype – Teamwork.com Chat –https://www.teamwork.com/ – Slack – https://slack.com/ Storage – Google Drive – Evernote – https://evernote.com/ Contractors – Freeup – https://freeeup.com/ – Upwork – upwork.com – Onlinejobs.ph – https://www.onlinejobs.ph/ The book I mentioned – Michael Gerber's – The E-Myth Norm's Mastermind is AMZ & Beyond with Dave Kettner: http://mentor.amzandbeyond.com/