Podcasts about socialchorus

AI is no longer just a tool—it's reshaping business strategy, workforce morale, and even personal productivity. But are executives truly prepared to treat AI as a strategic thought partner, or are they still viewing it as just another tech trend? Joining us today is Greg Shove, CEO of Section, an AI education company on a mission to train the next generation of AI leaders. Greg has helped enterprises like Apple and AOL adopt AI beyond automation—leveraging it as a strategic driver of innovation, leadership, and competitive advantage. With a goal of educating 100,000 students in AI by 2025, Greg is here to share his insights on AI strategy, workforce impact, and what businesses of all sizes need to know about integrating AI effectively. Greg Shove is the CEO of Section. Prior to Section, Greg founded five companies resulting in three exits (two of which were over $100M—2Market to AOL, SocialChorus to Sumeru Equity Partners). He is a hybrid Canadian (believes in a level playing field), British (does not quit), and American (dreams of something better). He is a graduate of the University of Western Ontario and Stanford Graduate School of Business. RESOURCESIf you haven't started using AI, or you've used it but haven't gotten real value, I'd like to invite you to join our upcoming course, 1 Hour to AI Proficiency, for free. You'll learn to write effective prompts and identify some killer AI use cases -- join at https://www.sectionschool.com/free-workshopCatch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

AI is no longer just a tool—it's reshaping business strategy, workforce morale, and even personal productivity. But are executives truly prepared to treat AI as a strategic thought partner, or are they still viewing it as just another tech trend? Joining us today is Greg Shove, CEO of Section, an AI education company on a mission to train the next generation of AI leaders. Greg has helped enterprises like Apple and AOL adopt AI beyond automation—leveraging it as a strategic driver of innovation, leadership, and competitive advantage. With a goal of educating 100,000 students in AI by 2025, Greg is here to share his insights on AI strategy, workforce impact, and what businesses of all sizes need to know about integrating AI effectively. Greg Shove is the CEO of Section. Prior to Section, Greg founded five companies resulting in three exits (two of which were over $100M—2Market to AOL, SocialChorus to Sumeru Equity Partners). He is a hybrid Canadian (believes in a level playing field), British (does not quit), and American (dreams of something better). He is a graduate of the University of Western Ontario and Stanford Graduate School of Business. RESOURCESIf you haven't started using AI, or you've used it but haven't gotten real value, I'd like to invite you to join our upcoming course, 1 Hour to AI Proficiency, for free. You'll learn to write effective prompts and identify some killer AI use cases -- join at https://www.sectionschool.com/free-workshopCatch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Getting worker communication right is difficult, but it is at the crux of running an effective organization and the technology that is supposed to help sometimes seems to make things worse. To talk about effective ways to use technology to improve communication, Linda Nazareth is joined on this episode by Nicole Alvino, Founder and CEO  at workforce communications platform Firstup. Guest: Nicole Alvino is the Chief Executive Officer and Founder at Firstup, the world's first intelligent communication platform – the SaaS platform used by 40 percent of Fortune 100 companies to connect with their people, design and deliver personalized communications, and gain engagement insights throughout the employee journey. She is proud that companies like Amazon, Tesco, Ford, and Hilton use Firstup every day to connect and meaningfully engage with their people and help leaders better understand their workforce. Prior to co-founding SocialChorus (now Firstup), she was the Founder and CEO of Dermalounge and a pioneer in using new technologies to engage employees. Links: Home  

Greg Shove made it his mission to provide learners with the value of an elite business degree at a fraction of the cost. But how did this big idea become a reality? In this episode of An Educated Guest, Todd Zipper, EVP and GM of Wiley University Services and Talent Development, welcomes Greg Shove, CEO of Section4. They discuss how Greg and founder, Scott Galloway, are making elite business education more relevant, accessible, and affordable to all.  Key takeaways: How Section4 brought key features of in-person learning online at scale  How the company aims to disrupt the business school market through its 80-10-1 model  Why Section4 vets students “on the way out,” not on the way in  The benefit of “live learning” from today's top business leaders  Guest Bio Greg Shove is the CEO of Section4, a new business school designed to help curious, ambitious thinkers excel in the tech economy. He believes that business education needs to be reinvented. That's why Section4 offers affordable and accessible all-access membership plans for online courses featuring cohort-based learning, a mix of lesson videos with live lectures, and TA office hours. Prior to Section4, Greg founded five companies resulting in three exits, two of which were over $100M (2Market to AOL, SocialChorus to Sumeru Equity Partners). He is a graduate of the University of Western Ontario and Stanford Graduate School of Business. 

This episode features an interview with Lisa Cummings Penn, Executive Director of Employee Engagement in the office of the CIO at Estée Lauder Companies.  Lisa leads employee engagement for IT at ELC.  In this episode, she talks about how one size does not fit all when it comes to employee engagement.Quotes*“Mr. Leonard Lauder has always said listen first and lead second. Really listen to your people.  It's important to have intimate conversations with people and really understand what people want.  Listen to them and take that at face value. Some people prefer to talk one-on-one, others would rather take a survey.  But however it needs to happen, ask people what they want and listen.”*"So one of the things that really came to light during this pandemic time is that one size does not fit all. And I think that that's really one of our biggest lessons learned.  And people just want to engage in a number of different ways.  Some people want one-on-ones.  Some people want to be on a team.  Some people want to learn and engage through newsletters or ask me anything sessions or big town hall events.  And so we really have learned that when doing anything across our teams that we always have to remember that one size does not fit all and we really need to be having these high touch moments to reach everybody and really create meaningful moments for everybody.”Time Stamps*[5:08] The Flight Plan: Get to know Estée Lauder's employee personas*[7:18] All hands on EX*[9:25] First Class: Best EX practices, à la Estée Lauder*[12:06] Gauging success of a new initiative*[16:54] Estée Lauder's hackathons*[20:28] ELC Careers & Internships*[21:30] Creating moments for connection*[23:13] Turbulence: Lessons learned in EX*[26:58] An EX lesson from Mr. Leonard LauderLinksConnect with Lisa on LinkedInCheck out the Estée Lauder HackathonThanks to our friendsThis episode of Cruising Altitude is brought to you by SocialChorus. SocialChorus is the creator of FirstUp, the platform that makes the digital employee experience work for every worker. FirstUp brings personalized information and systems access to every employee, everywhere.No matter whether they're wired, distributed, or on the front line. That's how we help Amazon, AB InBev, GSK, and many others stay agile and keep transforming. Learn more at socialchorus.com

In this week's roundup: PE firm acquires SilkRoad, Glassdoor acquires social network, SocialChorus and Dynamic Launch Business, and more.

This episode features an interview with Joey Wilkerson, Acquisition Integration Manager and Employee Experience Lead at Cisco.  Joey engages new employees with company culture after an acquisition.  On this episode, he talks about starting off on the right foot, the importance of building relationships, and creating a community that supports the whole person.Quotes“There is this trap we fall into of assuming we know what employees want and what they need. And we don't. We can make some generalizations, but we need to ask. And we need to understand that it will evolve and change.”Time Stamps*[4:53] Providing opportunities to engage the whole person*[6:43] The Flight Plan*[9:02] Building a community culture around smaller groups*[12:11] Who own's EX?*[13:14] Differentiating the onboarding experience based on employee persona*[15:18] First Class*[15:39] Onboarding during the pandemic*[18:02] Teach employees how to be self-sufficient*[24:00] Turbulence*[31:33] Don't assume what employees need - ask*[19:23] Personalizing the employee experience*[21:36] Measuring success as an EX leaderLinksConnect with Joey on LinkedInFollow Joey on TwitterThanks to our friendsThis episode of Cruising Altitude is brought to you by SocialChorus. SocialChorus is the creator of FirstUp, the platform that makes the digital employee experience work for every worker. FirstUp brings personalized information and systems access to every employee, everywhere.No matter whether they're wired, distributed, or on the front line. That's how we help Amazon, AB InBev, GSK, and many others stay agile and keep transforming. Learn more at socialchorus.com

This episode features an interview with Nicole Alvino, Founder and Chief Strategy Officer of SocialChorus.  Nicole sets goals for company growth and defines the industry standard for an innovative digital employee experience.  On this episode, she talks about getting buy-in from C-suite executives on an EX overhaul, serving highly personalized company information to employees and how to kick off an exceptional employee experience from day one.Quotes“The best marketers find us where we are and deliver us information that's personalized to us, that then entices us to take action. It's really no different when we think about the opportunity for a digital employee experience.”Time Stamps[0:06] Intro[2:21] Nicole puts the Strategy in CSO[3:51] The Flight Plan:  Birds' eye view of the EX space[5:02] Helping big companies transform their EX[6:30] And getting buy-in from the C-suite[9:14] First Class:  Creating a great digital EX from the expert[13:35] Reaching the full variety of personas within an organization[15:02] Start the digital EX as early as possible[20:41] Turbulence:  Learning from the worst EX *ahem* Enron[25:47] Leading EX through the pandemic[28:24] Lessons from proven leaders[32:03] The SocialChorus message[32:43] ConclusionLinksConnect with Nicole on LinkedInFollow Nicole on TwitterThanks to our friendsThis episode of Cruising Altitude is brought to you by SocialChorus. SocialChorus is the creator of FirstUp, the platform that makes the digital employee experience work for every worker. FirstUp brings personalized information and systems access to every employee, everywhere.No matter whether they're wired, distributed, or on the front line. That's how we help Amazon, AB InBev, GSK, and many others stay agile and keep transforming. Learn more at socialchorus.com

This episode features an interview with Erica Cary, Vice President of Product and Services at Hilton.  Erica has more than 18 years of experience in technology, client relationship management, and business development.  At Hilton, she's responsible for creating digital experiences for both employees and guests.  In this episode, she talks about creating a relevant experience for a diverse workforce, making inclusive ads, and personalizing the experience by providing choice.3 TakeawaysConsolidate platforms to minimize digital clutter.Drive mobile-first technology to team members.Streamline and automate employee operations as much as possible.Key Quotes“Hospitality is about being of service. I believe that Hilton receives all the accolades and recognition because first and foremost, we are providing our team members a great digital employee experience. I'm a true believer that a happy employee surely equals a happy guest.”“We had to manage expectations when we made a change to the technology. People are going to kick and scream for at least a good 90 days. But then it usually calms down and people accept the change and they move on. And then if you still have some fussing after that, there's probably an enhancement that needs to be made to the technology itself or the process of how it's rolled out. It's not actually the platform that's causing the angst.”“If I'm watching a Hilton ad showing scenarios of people on vacation, if I can't see myself in that dreaming experience, it does not feel personalized. But if it includes different people of different colors, different ages, different genders, I'm inherently creating this more personalized experience in an inclusive manner."Thanks to our friendsThis episode of Cruising Altitude is brought to you by SocialChorus. SocialChorus is the creator of FirstUp, the platform that makes the digital employee experience work for every worker. FirstUp brings personalized information and systems access to every employee, everywhere.No matter whether they're wired, distributed, or on the front line. That's how we help Amazon, AB InBev, GSK, and many others stay agile and keep transforming. Learn more at socialchorus.comFind Erica on LinkedIn

This episode features an interview with Tony Saldanha, an industry leader in information technology with more than 30 years of experience in Global Business Services design, operations and governance.  He's the former VP of GBS at Procter & Gamble, and was previously named one of the world's Premier 100 IT Professionals.  In this episode, Tony talks about user-journey mapping, setting expectations for continuous improvement, and striving for employee delight.3 TakeawaysEvery issue that arises can turn into a positive opportunity for interaction with the user.During hard times, increase communication, look for places to pivot, and paint a vision of the future.Pretend you're an external company competing for users' business so you're forced to study your user experience and see where there's room for improvement.Key Quotes“[There's a] human touch that I think you need to build on top of systems–the personal experience that no amount of systems design alone can handle.”“The good thing about the digital employee experience is that it is changing and becoming better and better.  It's really important from a user experience standpoint to build that into your plans. Just because you've come up with an idea of a user-journey map that is dramatically better than what you have, it doesn't really mean anything because there's going to be a startup somewhere out there that's going to make that look really old fashioned next week. You have to build that iteration and learning as part of your journey. Otherwise it's really easy to get outdated.”“I think that there is more to be learned from the world of design, advertising, marketing and communications that needs to be applied to technology. Organizations that do that clearly do much better than those that don't.”This episode of Cruising Altitude is brought to you by SocialChorus. SocialChorus is the creator of FirstUp, the platform that makes the digital employee experience work for every worker. FirstUp brings personalized information and systems access to every employee, everywhere.No matter whether they're wired, distributed, or on the front line. That's how we help Amazon, AB InBev, GSK, and many others stay agile and keep transforming. Learn more at socialchorus.comFind Tony on LinkedIn

This episode features an interview with Aaron Gerlitz, Program Manager of Information Security at Lowe's.  Aaron's job is to keep the digital tools and applications running smoothly and securely for over 300,000 employees and 2,200 stores across North America.  He orchestrates complex, multi-year projects implementing software, building new capabilities, and running data analytics.  Aaron talks about how the hard work behind the scenes makes for a seamless digital employee experience.3 TakeawaysDesign with input from the end-user.Acknowledge when something isn't working as soon as possible and switch directions.Look to the data to find out what is or isn't working.Key Quotes“The most important thing is the end user partnership.  Finding ways to make sure that you're getting their input and feedback I think is the most critical.  Because the quicker that feedback loop is, the more transparent it is, the more valuable whatever you're building or implementing is going to be for that end user.”“You want to make sure when you're getting employees some communication, it's concise.  If there's an action they need to take, that's also concise and very easy to follow along.  And that you're not giving it to them too early or too late in the process.  It's a tough balance to make when you're dealing with those frontline workers, but it's important.”“It's a very thankless job and you don't always get noticed, especially for stuff that's supposed to be seamless.  You're not going to get a high five or a congratulations on those big moves, but you're certainly going to get recognized when you screw it up, especially when it makes the end user's life more painful.  It takes time to build that back up by providing business value.”This episode of Cruising Altitude is brought to you by SocialChorus. SocialChorus is the creator of FirstUp, the platform that makes the digital employee experience work for every worker. FirstUp brings personalized information and systems access to every employee, everywhere.No matter whether they're wired, distributed, or on the front line. That's how we help Amazon, AB InBev, GSK, and many others stay agile and keep transforming. Learn more at socialchorus.comAaron Gerlitz's LinkedIn

One of the most pressing topics in hospitals and health systems today is finding ways to keep employees engaged and informed. In this episode, hosts Reed Smith and Chris Boyer share the history of the intranet, how it's evolved over time (only to become much more challenging), and how the new distributed WFH workforce is dramatically changing the way health systems need to evolve internal communications digital strategies to better engage with their employees. They are joined by Bobby Isaacson from SocialChorus who shares how he works with health systems to leverage technology to better connect with their workforce. Mentions from the Show: How it all began: a brief history of Intranet Search This Is the Future Of Remote Work In 2021  10 Best Intranets of 2021: What Makes Them Great Bobby Isaacson on LinkedIn Bobby Isaacson on Twitter SocialChorus.com Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website

This episode features an interview with Mark Settle, seven-time CIO and author.Mark has served as CIO for companies like Okta, Arrow Electronics, and Visa.  He specializes in enterprise software, high-tech distribution, and financial services.  His most recent book, "Truth from the Valley, a Practical Primer on IT Management for the Next Decade," was released in 2020.  On this episode, Mark discusses the challenges of personalizing the employee experience at larger companies, streamlining IT operations at the service desk, and automating busy work.  He also shares tips on how to tell if initiatives are being effective, how to avoid the IT-ticket circus, and the importance of trying out new digital tools.3 TakeawaysThe larger and more dispersed a company is, the harder it becomes to create a personalized employee experience and communicate across time zones, cultures, and languages.Onboarding employees successfully and seamlessly is critical to ensuring workers trust the IT organization.If you have a personal interaction with an employee in a support capacity, look for some way to add value to the conversation.Key Quotes“We developed this process we called zero-day provisioning, ZDP. If we got a feed of employees coming on board, even at close-of-business, and even if they were remote workers, we would have a complete kit for them at their home or in their new office location first thing. So they could be processed and it was all pre-configured.  New employees would explicitly comment on what a great onboarding experience it was.”“You're the technology quartermaster for the army, and you're just trying to give everybody the kit that they need, both at a generic level and then at a more functional level that's responsive to the needs of individual departments and work teams.”“A company can have a nirvana-type set of IT-enabled experiences, but it also needs to meet employee expectations around pay, benefits, commuting times, satisfaction with a boss, relationships with coworkers and more to make a happy employee."This episode of Cruising Altitude is brought to you by SocialChorus. SocialChorus is the creator of FirstUp, the platform that makes the digital employee experience work for every worker. FirstUp brings personalized information and systems access to every employee, everywhere.No matter whether they're wired, distributed, or on the front line. That's how we help Amazon, AB InBev, GSK, and many others stay agile and keep transforming. Learn more at socialchorus.comMark Settle's LinkedIn

Cruising Altitude is about employee experience lessons from leaders at companies over 30,000 employees.If you are a leader at a company with over 30,000 employees, managing employee experience is a little different. Problems are more complex, and implementing change is more difficult.In this podcast we will talk to leaders who are designing the best digital employee experiences in the world - from the front lines to the back office. Life is different over 30,000. So tap subscribe and buckle up. Welcome to Cruising Altitude.  

Episode #48 - Nicole Alvino, SocialChorus by Chuck Gose, SocialChorus

With many workers going remote and frontline employees needing easier access to information, the digital employee experience (DEX) is at the top of mind for communicators, HR leaders and IT departments. Mike Walsh, product marketer at SocialChorus, joins the podcast to talk about recent research about DEX and trends we're seeing.

Chuck Gose has over 20 years’ experience in the internal communications world and is a self-confessed cheerleader of internal communications.  By his own admission, he’s about helping communicators to strengthen communications, engage with employees and change businesses for the better. He has worked with brands like General Motors and Rolls-Royce and is currently a Senior Advisor with SocialChorus - where he focuses on digital employee experience.  He’s also the host of the Culture, Comms and Cocktails podcast. Show Notes 2.40 – A bit about Chuck – 5.00 – The importance of purpose – 7.30 – Culture is an interesting and moving feast – 10.00 – Focus is key to success - 17.30 – How can internal comms help to maintain cultures – 20.00 - The role of leaders and checking in on people – 24.00 – We’re starved of connection to co-workers - 28.00 – Internal Comms in small businesses - 36.30 – Making onboarding more human and creative – 45.00 – Maintaining connection in 2021 – Social activism and mental health?

On this episode Brian McDowell - SVP Sales @ SocialChorus joins me to share his story! "My Scorecard for Life if Different than My Scorecard for Business" is his foundation so get ready and enjoy Brian's story!YOUR INTENTION MATTERS...because that's the result you'll tend to get!www.soartraining.com

Go all the way back to the beginning of this podcast and you'll find that Rey Bouknight was the very first guest. And now he has joined SocialChorus as a strategic advisor. After leaving MGM Resorts, Rey then went to work for the Michigan Department of Health and led communication efforts during the pandemic.

episode 44, Kyla Turner, SocialChorus by Chuck Gose, SocialChorus

Culture, Comms, and Cocktails with host Chuck Gose from SocialChorus chatting with Alex Rose from Magellan

Episode #41 - Greg Monaco, Monaco Branding & Creative by Chuck Gose, SocialChorus

Shaw Industries has been a customer of SocialChorus for several years. But that doesn't mean they are done. Listen to Curtis Callaway, communications director, talk about all of the work they've put in to increase adoption amongst their most critical employee groups. And the effort paid off with the importance of communicating during the pandemic.

In Andrew Nester’s own words, communication is what drives people. It motivates them. So why do we spend so little time creating and delivering new and better ways for us to communicate with other people? Andrew is the CMO of SocialChorus and on this episode of Marketing Trends, he discusses the increased need for communication platforms, why your marketing teams shouldn’t always be personalized and why you need to be both data and experience-driven in order to succeed. Main Takeaways Communication is key: There’s no doubt that communication drives business. In order to drive people to do tasks, you have to communicate with them, but the amount of time that goes into creating communication and delivering it is shockingly low and that needs to change. Personalization is Not Always the Answer: Not all your marketing efforts need to be focused on highly- personalized and individualized content. When you create these segmented materials for individuals, it creates silos amongst stakeholders. This becomes a detriment because they only see their perspective on the platform. Data Moves the Needle: You need to always be thinking about what the data says and allow those insights to drive your decision- making process. Allow the data to tell you what you need to be testing and then cross-check that with your experience. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This week’s guest on CMO Insights is Alison Murdock, CMO at SocialChorus. In this video, Alison talks about: Digital transformation and the importance of communicating the change internally Educating your market — raising awareness that there is a problem and letting people know what’s possible The use of predictive technologies to optimize Sales cadence Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, we chat with Nicole Alvino, Co-Founder and Chief Strategy Officer of SocialChorus. Nicole started her career at one of the most infamous companies in the world, Enron. In fact, she worked on the SWAT team for the CFO, Andrew Fastow who was ultimately charged with fraud and sent to prison. You'll hear how this experience deeply impacted Nicole's career. In the aftermath of the bankruptcy, she first swore off business entirely, but after some soul searching she came across another idea and dove back in. --- Support this podcast: https://anchor.fm/howigothere/support

Nicole Alvino is the Founder and Chief Strategy Officer of SocialChorus, a company that has raised >47m to build better employee communication and engagement platforms for companies like AT&T, AB Inbev, Dow Chemical, and more. Nicole started her career at Enron, and founded SocialChorus right before the 2008 market crash, so she's no stranger to dealing with macro challenges and coming out on the other side stronger than ever. @SocialChorus http://socialchorus.com/ @nalvino https://www.linkedin.com/in/nicolealvino/

Nicole Alvino, founder of SocialChorus, shares some ‘truth is crazier than fiction stories’ about her time in structured finance at Enron and how she applied what she learned to build a company that has 10 of the Fortune 50 as customers. In your constant effort to grow and win, you’ll get the 5 most important lessons on how to push the envelope just far enough - while keeping your ethics in check.

Hi my name is Alison Murdock, and I am the Chief Marketing Officer at SocialChorus. We’re a work force communications platform that helps organizations connect and engage everyone in their work force and I am based in San Francisco, California. I've worked in Silicon Valley and here in Europe with many startups over the last 20 years, helping them find their super powers and winning. Having worked a long time in Silicon Valley, I often get asked about the “bro culture” and “How do you manage that?”. With the exception of my own business which I've had for 7 years, I'm often the single woman on the executive team. It's not the most comfortable thing, but I work to be direct and not put up with bullshit. Because bullshit really sucks. (...) But, I'm really here today to talk to you about how to build and scale your B2B brand. (...) Building a B2B brand it’s just as important, and the key difference is that you're appealing to a business person or group that is looking for you to solve a problem; they don't actually make snap decisions and actually they're happy to take a free trial. So, this poses a real challenge to build a brand that is differentiated. What is the same with consumer brands is how you look, and how your product works, and whether you're meeting the promise that you've offered to your customers. This is just as important for B2B companies. Customers want to believe that you can deliver. It's never too early to think about your B2B brand, because you own it, and you can cultivate it, and scale it, and win. There are three things you need to do to build your B2B brand and it feels like B2C... But remember, we're all buyers who are biased: we make judgments, and we feel an emotional connection to the brand. Just like in our everyday lives with any consumer product we use. 1/ The first thing I would suggest is “write your narrative”. (...) 2/ The next thing to think about is the experience: you have to design the experience. (...) 3/ You get to design this, and you also get to talk about what you believe, this is the third thing. Be vocal. (...) (...) Now, how do you scale? It comes down to taking your brand to market and their three strategic ways to scale that B2B companies can do really easily. 1/ One is content marketing. How do you promote your narrative and your beliefs to your target audience? Your company has a story you can craft an editorial calendar and build thought leadership around what you do. (...) 2/ You can also use PR. PR simply amplifies everything you've done in content marketing and your research might be interesting to a journalist, you never know. (...) 3/ Finally, sales and marketing, so bringing your ethos to prospective customers. They've read about you and now they want to meet you, so your sales people need to be trained about how to talk about your company and what to say. (...) (...) Marketing also needs to align with your brand. I know first hand how much there is to do in marketing, every single day, and it's really hard. Things can really go off brand; especially in all of the channels and all of the formats that you're producing. But it's up to your entire team in your entire company to: promote the brand, scale it, and be consistent. If it stops working, then, everyone's on board to make the change. (...)

On this week's episode of the SaaS Revolution Show, we talk with one of the SaaStock19 Keynote speakers, Leela Srinivasan, CMO at SurveyMonkey about how B2B companies can survive and thrive in the feedback economy.Originally from Scotland, Leela has spent her entire professional life in the US, passing through exciting companies such as Lever, OpenTable, Linkedin amongst others. Leela had been a long time SurveyMonkey user before she joined the company as their CMO about a year and a half ago. And she did so for many reasons, one of which being the proper attention the company gives to Diversity and Inclusion. Both the senior executive team as well as the board at SurveyMonkey are gender balanced and diverse.As SurveyMonkey has moved more and more into the B2B realm, they have been confronted with the fact that we live in the era of the feedback economy. In that sense Leela and her team have had to eat more and more in their own restaurant, meaning using SurveyMonkey to gather feedback in a variety of ways and acting on it.Listen on to hear:How did we get to the era of the feedback economyHow SurveyMonkey gathers and acts on feedbackAn example how gathering feedback helped SurveyMonkey land a branding campaignLeela is one of many excellent speakers we will host at SaaStock19 in Dublin this October alongside other fantastic CMOs and VPs of Marketing such as Sydney Sloan CMO at SalesLoft, Alison Murdock CMO at SocialChorus, Kieran Flanagan VP Marketing at HubSpot and others. Grab a ticket now at the best possible price.

This summer, SocialChorus shared the 2019 Internal Communicator Index, a new study that sheds some light on a few new IC trends and data points. Sonia Fiorenza, the VP of Communications & Engagement at SocialChorus, talks about why communicators should be paying attention, in addition to some of her own thoughts on the profession.

On the latest episode of the SaaS Revolution Show, we speak with Alison Murdock, CMO of SocialChorus, a platform for planning, creating, publishing, and measuring employee communications. Alison has spent the last 25 years in Silicon Valley working in a variety of media and SaaS companies. She started her career wanting to be a writer and her very first job was writing for a magazine in Paris. As she transitioned more into marketing, writing remained a fundamental skill for her and to this day, Alison believes that what companies choose to write or speak about matters most. Everywhere she has worked, she has always aimed to find the crux of the issue that companies are trying to nail with content and the story they are trying to tell. When it comes to Social Chorus that is a particularly important thing to focus on as they sell to a plethora of companies, that are often undergoing digital transformation. In this interview Alison shares many nuggets from her experience including: How to stand out in the sea of content How content marketing works in the context of selling to enterprises An example of great use of content marketing that Alison admires Alison Murdock is one of many excellent marketing executives that we will host at SaaStock19 in Dublin this October including Leela Srinivasan, CMO, Survey Monkey, Sydney Sloan, CMO, Salesloft, Dave Gerhardt VP Marketing Drift and Kieran Flanagan, VP Marketing HubSpot. Grab a ticket to see them and many other fabulous marketers who will be in Dublin.

On this episode of Culture, I interview Michael Lund, product designer at SocialChorus. I ran into Michael at FutureComms in April and knew he'd share some great thoughts on the importance of design and important advice for communicators.

The story about MGM Resorts and LEO was too big for just one podcast episode so I invited Kelley Tucky, Corporate VP of Events and Communication, to talk a bit more about leadership's involvement with LEO and what's the new internal comms platform has meant to the cultural evolution at MGM Resorts. Culture, Comms and Cocktails is supported by SocialChorus.

In the very first episode of Culture, Comms and Cocktails, listen to Rey Bouknight, executive director of internal brand and engagement at MGM Resorts, talk about the launch of LEO, a brand new internal communication program for the company. You'll also get a glimpse into the culture and branding efforts at MGM Resorts. Rey is a fantastic communicator and you'll enjoy hearing how he's helped to lead the team on this journey. © SocialChorus

Culture, Comms and Cocktails is a brand new podcast from SocialChorus that launches in 2019 and is hosted by experienced podcaster and interviewer Chuck Gose. He'll be interviewing communicators from around the world to talk about three things: culture, communications and (you guessed it) cocktails.

What’s a leader to do in the age of distraction? How does the C-suite stay connected when they’re competing with Twitter for their team’s attention? How do leaders provide authenticity, transparency and directness that employees crave? One word: video. It’s one of our most provocative topics in internal comms these days, mainly because of the anxiety it often provokes in even the most seasoned leaders. So to explore it, we sat down with Sonia Fiorenza of SocialChorus, a workforce communications platform we’re proud to call a sponsor.Continue Reading → The post Episode #31: Helping leaders connect (via video) in an impossibly connected world appeared first on FIR Podcast Network.

The way we communicate everyday is changing. It is now easier than ever to get the right information in front of the right people. However, internal employee communication is not seeing the same technological advances. Employers are still relying on outdated communication methods. SocialChorus recently published a report focused on the technology gap in corporate communications.  This episode of ICology features is Sonia Fiorenza, the vice president of content and engagement strategies for SocialChorus. She has a strong background in corporate communications at Gap, Amgen and SunAmerica and works directly with SocialChorus customers.  Subscribe:  iTunes   ||   Google Play   ||   RSS    

Why is employee engagement critical to boosting employee advocacy? I've spoken to Dave Hawley who is the VP of Marketing and Sales Development at SocialChorus to get the answers. Read the post: http://linkhumans.com/podcast/dave-hawley-socialchorus

PS2: Gal has an amazing history in Product Management. He originally started at Blue Pumpkin Software as a Systems Engineer before moving up to a Product Marketing Manager role. From there he became a Sr. Product Manager at Witness Systems when they acquired Blue Pumpkin. Then became a Director of Product Management for several years at Model N, then another couple years were spent as a Sr. Director of Product Management at Baynote. From there he acted as a Co-Founder for Diamonds or Dogs before moving back into a Sr. Director of Product Management role at Tealeaf. He now acts as the VP of Product Management at SocialChorus, a unique platform for building brand advocacy. @gjosefsberg https://www.linkedin.com/pub/gal-josefsberg/0/730/728# Product Superheroes Podcast with Bob Schoenthal, syndicated on the Global Product Management Talk channel, is a fast paced sixty minutes of discussion focused on the people behind the products and the techniques they use to build better products. Bob chats with product managers, product designers, product developers and other passionate product people. http://startupproduct.com/product-superheroes/ --------------------------------------