Podcasts about magellan

Portuguese explorer who organised first circumnavigation of the Earth

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Best podcasts about magellan

Latest podcast episodes about magellan

TheRealCroc
My girlfriend finally started One Piece! Impel Down Review | one piece blind review

TheRealCroc

Play Episode Listen Later May 10, 2023 45:38


It has finally happened! My girlfriend Beth has finally started to watch the One Piece anime and has completed the Impel Down Arc! Here are her thoughts as a newbie to One Piece and relative newbie to anime and shonen as a whole!Chapter:0:00 - Intro0:47 - Quick Thoughts3:43 - Impel Down9:02 - BOA HANCOCK10:44 - Magellan & The ID Guards14:13 - The New Crew23:55 - Luffy Vs Magellan24:50 - SAVING PRIVATE LUFFY28:29 - ACE & JIMBEI29:26 - BLACKBEARD33:13 - Escaping Impel Down39:36 - BON CLAY THE GOAT42:25 - To Marineford44:02 - Final Thoughts45:05 - OutroTell us what you thought about the video in the comments below! Open to all suggestions, even if you call me trash lol.Join my channel's membership to get access to perks:https://www.youtube.com/channel/UC1USiATvSU50Z3VKwB5UdGg/joinFollow Me On All Socials:Youtube: https://www.youtube.com/@TheRealCrocYT Twitch: https://www.twitch.tv/therealcrocInstagram: https://www.instagram.com/therealcroc/Twitter: https://twitter.com/TheFakeCrocFacebook Page: https://www.facebook.com/TheFakeCrocAudio Version available:Apple Podcast: https://podcasts.apple.com/us/podcast...Spotify Podcast: https://open.spotify.com/show/4Sa9ScN...Buzzsprout: https://therealcroc.buzzsprout.com/Intro Song: Geass Studio - Luffy's Theme Lofi Remix | One Piece but it's lofi musichttps://www.youtube.com/watch?v=CojzQ1Tf2oE&ab_channel=GeassStudiohttps://soundcloud.com/geass-studioBackground Music:  Musicality - One Piece - Overtaken (Musicality Remix)https://bsta.rs/b976d2b7https://www.youtube.com/watch?v=YFLlz...Outro Song: Izzy Man - Greatnesshttps://music.apple.com/us/album/grea...https://open.spotify.com/track/24BvZh...LEGAL:Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statutes that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.#onepiece #impeldown  #onepiecereviewSupport the show

The Pod: Ocean Swimming
Ocean swimming... Alcatraz (part 1)

The Pod: Ocean Swimming

Play Episode Listen Later May 7, 2023 66:49


Pedro Ordenes is an Alcatraz legend, having swum the famous route over 1000 times!! Pedro runs Water World Swim that organizes many swims in San Francisco Bay, California and across the world. I was lucky enough to swim Alcatraz with Water World Swim recently in April 2023. Pedro is an exceptionally accomplished open water swimmer, perhaps the highlight being swimming the Strait of Magellan in South America, in 3.5°C with 60 km/hr winds and 3-5 feet swells against 12-14 knot currents! He has also swum a double crossing of the Beagle Channel between Chile and Argentina. Pedro is now also a very well respected open-water coach. Songs in this episode - all licensed under a Creative Commons License: Out In The Sticks - Escape From The Alcatraz - CVMR Prisonnier D Alcatraz - Deadline313 Sonus Locus: Doors of Alcatraz - Analog Soul Jail - J-Seiei Beatz Sapphire - Tobu Image from Water World Swim

Chatzylon 5: A Babylon 5 Podcast
Birds of Prey Episode 13 “Devil's Eyes” and “Birds of Prey (2020)” | Chatz of Prey 07

Chatzylon 5: A Babylon 5 Podcast

Play Episode Listen Later Apr 30, 2023 101:26


We close out the fifth show in 13 Under Thirteen with the excellent series finale of Birds of Prey 2002. And then we   flip the last 2 and 0 and watch Birds of Prey 2020, a movie that, in a better world, launched off a massive series of colorful, badass  superhero films.  We'll be on a podcast break for a few weeks to relax and refresh, but in TWO weeks you'll hear a new Should You Watch episode. And in the meantime we'll release some old Patreon episodes to keep the feed active every Sunday.Magellan's Substack newsletter: https://notthatmagellan.substack.com/Check out chatzpod.com for all things Chatzpod!TwitterRedditTwitchChatzumsEmail: chatzpod@gmail.comOur main podcast feed art was done by Camilla Franklin, whose work can be found at https://camillafranklin.myportfolio.com/

Cosmic Crit: A Starfinder Actual Play Podcast
Star Trek Adventures: A Star Beyond the Stars | 6

Cosmic Crit: A Starfinder Actual Play Podcast

Play Episode Listen Later Apr 24, 2023


It's the epic conclusion of our Star Trek Adventures campaign. Will the crew of the Magellan succeed in locating and closing the gateway before it's too late?

Chatzylon 5: A Babylon 5 Podcast
Birds of Prey Episode 11 “Reunion” and Episode 12 “Feat of Clay” | Chatz of Prey 06

Chatzylon 5: A Babylon 5 Podcast

Play Episode Listen Later Apr 23, 2023 78:17


The ChatzKidz attempt to relate their recent high school reunion to Helena's, to very little avail. But Not Jim Rash is a standout in an otherwise solid episode. But by the second one, we become a little unsure...what is Wade's deal? A plot that rewinds itself for seemingly no reason (probably production confusion) and an arc that just doesn't land. But it's still a fun pair of episodes, and next week we're finishing Birds of Prey 2002 by pairing the series finale with the 2020 film!Magellan's Substack newsletter: https://notthatmagellan.substack.com/Check out chatzpod.com for all things Chatzpod!TwitterRedditTwitchChatzumsEmail: chatzpod@gmail.comOur main podcast feed art was done by Camilla Franklin, whose work can be found at https://camillafranklin.myportfolio.com/

Cosmic Crit: A Starfinder Actual Play Podcast
Star Trek Adventures: A Star Beyond the Stars | 5

Cosmic Crit: A Starfinder Actual Play Podcast

Play Episode Listen Later Apr 17, 2023


In their search for the Iconian Gateway, the crew of the Magellan beams down to the surface of a jungle planet to find Romulans attacking a Federation Officer. Will our heroes be able to locate the gateway and close it in time?

Chatzylon 5: A Babylon 5 Podcast
Birds of Prey Episode 9 “Nature of the Beast” and Episode 10 “Gladiatrix” | Chatz of Prey 05

Chatzylon 5: A Babylon 5 Podcast

Play Episode Listen Later Apr 16, 2023 66:07


This week, we learn some behind the scenes info specifically about why Birds of Prey's characters talk...like that. Here is the Reddit post being referenced: https://www.reddit.com/r/television/comments/9f1ju9/comment/e5t4ld7/Meanwhile, "Fight Club for women" turns out to be a hollow and false teaser, Reese's dad has a new face, and that's about it because this show is running on fumes this week!Magellan's Substack newsletter: https://notthatmagellan.substack.com/Check out chatzpod.com for all things Chatzpod!TwitterRedditTwitchChatzumsEmail: chatzpod@gmail.comOur main podcast feed art was done by Camilla Franklin, whose work can be found at https://camillafranklin.myportfolio.com/

The Hero Show
Prince Henry Navigated the Unknown

The Hero Show

Play Episode Listen Later Apr 15, 2023 45:53


Explorers such as Columbus, da Gama, and Magellan stood on the shoulders of Prince Henry the Navigator. Henry's vision launched the Age of Discovery, the period in which explorers vastly expanded knowledge of the Earth.    While discovering new lands, Prince Henry also made Portugal a force in global trade, opening up routes that were previously blocked by the Moors. 

Podwrecked
And Now... A Word from Our Sponsor

Podwrecked

Play Episode Listen Later Apr 10, 2023 57:21


Episode #015We question the reasons behind why Luminary tweeted: “Podcasts don't need ads”, then apologized and then deleted the tweet.This leads to a conversation that begins with, “Well, is Luminary technically correct? The best kind of correct?”We then weigh the pros and cons of having skip buttons in apps and if listeners are skipping most podcast ads.Tim talks about how a podcast ad led him to buy a new product based on the host's recommendation — and how it worked out well!What did we learn?Both Kyle and Tim agree that we are not against podcast ads, we just want better ads that take your audience into consideration.Practice moderation. Too many ads — no matter if they are host read or not — is still too many ads.If the advertising message or product matches the host AND the host's audience, then the ad works up to 25 percent of the time.Host Read ads appear to fit the content better because the host can personally connect the ad to the podcast.However, automated ad placement is still tone-deaf by creating a jarring listening experience created by poor dynamic ad placement and untested content alignment (SNL even made fun of this fact).The data shows that loyal followers will both trust a sponsor AND buy their product if they advertise with their favorite host.Sponsors are still the best way to monetize a podcast, even if you only sponsor yourself.Sorry, Luminary. Ads or no ads, paywalls for podcasting are still a bad idea (like we told you back in Episode #3).Additional ReadingPodcast Ads Are As Effective As TV Commercials, Study SaysPodcasting Has An Ad-Skipping Problem, TooJanuary Top 15: Skillshare learns podcast advertisingU.S. Podcast Ad Revenues Reached Landmark $314 Million in 2017, Marking 86% Growth Year-Over-Year, According to IAB & PwC ResearchThe #2 radio advertiser is also the #2 podcast advertiserQuotes“The #2 radio advertiser in 2017 is now also the #2 podcast advertiser, according to data from Magellan's podcast ad report for January. Magellan details all 110 ads the company found in the US top 2,000 Apple Podcasts trending chart. The top three: #3 Indeed, #2 Geico, and #1 ZipRecruiter. While this does show that US radio's $15.9bn annual revenue is beginning to come to podcasting (which stands at a more meager $314m), none of radio's other big advertisers are yet visible in the podcast top 15.”― Podnews.net[A Sponsor] HAS to fit my audience. [That's why I charge $90 an episode]. How did I come up with this? I felt $50 wasn't worth the extra effort and paperwork involved. $70 didn't seem enough as I have a niche audience. $120 I was worried that they may not get their money back. I settled at $90. I'm thinking in the future I might charge $100 as I can do that and still sleep, and look at myself in the mirror”― Dave Jackson, School of PodcastingSupport the ShowEvery episode is a work of passion that requires a lot of coffee! We research, read, record, mix, edit, and produce every episode ourselves.We would greatly appreciate it if you could do two things for us:FEEDBACK: Send us a quick note of encouragement to us. This keeps us going when times get tough!VISIT: If you enjoy this podcast, please consider visiting our website at podwrecked.com!Thank you for taking the time to listen. You are appreciated!Start Your Own PodcastPodwrecked is an Oncetold Production. If you need a partner in telling your podcast story, consider using oncetold.us.

Cosmic Crit: A Starfinder Actual Play Podcast
Star Trek Adventures: A Star Beyond the Stars | 4

Cosmic Crit: A Starfinder Actual Play Podcast

Play Episode Listen Later Apr 10, 2023


It's episode 4 of our Star Trek Adventures campaign! The crew of the Magellan has been caught sneaking into the parasites' base! But will this being turn out to be a friend ... or a foe?!

Chatzylon 5: A Babylon 5 Podcast
Star Trek: The Next Generation Season 5 Discussion | TrekChatz 05

Chatzylon 5: A Babylon 5 Podcast

Play Episode Listen Later Apr 9, 2023 222:38


Episode 5 of TrekChatz is here! How does Season 5 of TNG compare to the series' best so far? What themes did the TrekChatzKidz find throughout the season? And WHY haven't they made an animated short about Guinan and her imaginary friend yet? Where can I buy Ro Laren's cool headband? Why does a flute solo make us question our very existence on this planet? Find out ALL of that and more in this incredibly meaty discussion of the season.Magellan's Substack newsletter: https://notthatmagellan.substack.com/Check out chatzpod.com for all things Chatzpod!TwitterRedditTwitchChatzumsEmail: chatzpod@gmail.comOur main podcast feed art was done by Camilla Franklin, whose work can be found at https://camillafranklin.myportfolio.com/

Cosmic Crit: A Starfinder Actual Play Podcast
Star Trek Adventures: A Star Beyond the Stars | 3

Cosmic Crit: A Starfinder Actual Play Podcast

Play Episode Listen Later Apr 3, 2023


After exploring the Klingon station Kortar, the crew of the Magellan heads to the moon of Cordolan IV, in the next step of their quest to find out what the neural parasites are after.

Chatzylon 5: A Babylon 5 Podcast
Birds of Prey Episode 7 “Split” and Episode 8 “Lady Shiva” | Chatz of Prey 04

Chatzylon 5: A Babylon 5 Podcast

Play Episode Listen Later Apr 2, 2023 58:08


Okay so full transparency. I Allen am writing this description literally minutes from leaving for the airport for a short vacation, but Birds of Prey! Poorly handled mental illness rep! ACTUAL lesbians! Uhhh what else OH Lady Shiva's from the comics, cool! Okay love you all bye bye.Magellan's Substack newsletter: https://notthatmagellan.substack.com/Check out chatzpod.com for all things Chatzpod!TwitterRedditTwitchChatzumsEmail: chatzpod@gmail.comOur main podcast feed art was done by Camilla Franklin, whose work can be found at https://camillafranklin.myportfolio.com/

Planetary Radio: Space Exploration, Astronomy and Science
Volcanic Venus? New insights from vintage data

Planetary Radio: Space Exploration, Astronomy and Science

Play Episode Listen Later Mar 29, 2023 48:44


Is Venus hiding volcanic secrets beneath its shroud of clouds? Robbie Herrick and Scott Hensley, the minds behind a new paper on recent potential volcanic activity on Venus, join Planetary Radio to discuss their discovery and what it means for the future of Venusian exploration. Then we turn to the night sky with our resident stargazer, Bruce Betts, for What's Up and our space trivia contest. Discover more at: https://www.planetary.org/planetary-radio/2023-volcanic-venusSee omnystudio.com/listener for privacy information.

Engines of Our Ingenuity
Engines of Our Ingenuity 2951: Going to Sea

Engines of Our Ingenuity

Play Episode Listen Later Mar 28, 2023 3:48


Episode: 2951 Scurvy, Vitamin C, and the Origins of the Modern Clinical Trial.  Today, we go to sea.

StarTalk Radio
Things You Thought You Knew - Windows to the Universe

StarTalk Radio

Play Episode Listen Later Mar 28, 2023 43:24


Is it possible to make something invisible? Neil deGrasse Tyson and comedian Chuck Nice explore transparency, how we measure time on Earth, and how airplanes have changed. NOTE: StarTalk+ Patrons can listen to this entire episode commercial-free.Thanks to our Patrons Lori Williams, Marek, Ilias Siametis, Tim Inman, Finis Cook, and Trevor C Mills for supporting us this week.Photo Credit: Michael Dziedzic, CC BY-SA 4.0, via Wikimedia Commons

Cosmic Crit: A Starfinder Actual Play Podcast
Star Trek Adventures: A Star Beyond the Stars | 2

Cosmic Crit: A Starfinder Actual Play Podcast

Play Episode Listen Later Mar 27, 2023


Following the shocking events of the first episode, the crew of the U.S.S. Magellan heads to investigate the Klingon station Kortar to see if they can get to the bottom of the conspiracy.

Chatzylon 5: A Babylon 5 Podcast
Birds of Prey Episode 5 “Sins of the Mother” and Episode 6 “Primal Scream” | Chatz of Prey 03

Chatzylon 5: A Babylon 5 Podcast

Play Episode Listen Later Mar 26, 2023 68:30


Lori Loughlin joins the Birds of Prey for a surprisingly good episode about family, revenge, and screaming really cool cartoon yellow circles. And after the break, we discuss furry biker gangs, the amazing places this could have gone, and so much more!P.S. I was right, you can clearly hear Magellan say "selser" and I have the audio to prove it.Magellan's Substack newsletter: https://notthatmagellan.substack.com/Check out chatzpod.com for all things Chatzpod!TwitterRedditTwitchChatzumsEmail: chatzpod@gmail.comOur main podcast feed art was done by Camilla Franklin, whose work can be found at https://camillafranklin.myportfolio.com/

Walkabout the Galaxy
Active Volcanism on Venus!

Walkabout the Galaxy

Play Episode Listen Later Mar 22, 2023 47:24


Compelling evidence for recent (1990's!) volcanic activity on Venus has been un-Earthed, or rather un-Venused, by Robert Herrick through analysis of Magellan radar data. A volcanic vent seems to have roughly doubled in size in 1991. We discuss the difficulties of these observations and the implications for future missions. We also take a look at the role of supermassive black holes in controlling star formation in galaxies and have a numerical Top quark trivia. Warning: this episode gets off to a bit of a silly start, so jump ahead to the 24-minute mark if you want to get straight to Venus!

active compelling magellan robert herrick volcanism
Chatzylon 5: A Babylon 5 Podcast
Birds of Prey Episode 3 “Prey For the Hunter” and Episode 4 “Three Birds and a Baby” | Chatz of Prey 02

Chatzylon 5: A Babylon 5 Podcast

Play Episode Listen Later Mar 19, 2023 70:11


You can't miss a 2000s TV episode that was clearly inspired by The X-Files, and "Prey for the Hunter" isn't ashamed of it. Mysterious murders, hidden conspiracies, and frumpy men! But things take a turn for the...gender-y in "Three Birds and A Baby", an episode that doesn't necessarily STINK,  but...hmm, well. The effects budget was spent is what we're saying.Magellan's Substack newsletter: https://notthatmagellan.substack.com/Check out chatzpod.com for all things Chatzpod!TwitterRedditTwitchChatzumsEmail: chatzpod@gmail.comOur main podcast feed art was done by Camilla Franklin, whose work can be found at https://camillafranklin.myportfolio.com/

Science Magazine Podcast
An active volcano on Venus, and a concerning rise in early onset colon cancer

Science Magazine Podcast

Play Episode Listen Later Mar 16, 2023 21:24


On this week's show: Spotting volcanic activity on Venus in 30-year-old data, and giving context to increases in early onset colon cancer   First up this week, a researcher notices an active volcano on Venus in data from the Magellan mission—which ended in 1994. News Staff Writer Paul Voosen joins host Sarah Crespi to discuss how to find a “fresh” lava flow in 30-year-old readings.   Next up, a concerning increase in early onset colon cancer. Kimmie Ng, director of the Young-Onset Colorectal Cancer Center at the Dana-Farber Cancer Institute and associate professor of medicine at Harvard Medical School, is here to talk about how these early colon cancers—those diagnosed before age 50—are different from those diagnosed later in life. We also talk about what needs to be learned about diet, environment, and genetics to better understand this condition.   This week's episode was produced with help from Podigy.   About the Science Podcast   [Image: NASA; Music: Jeffrey Cook]   [alt: Maat Mons volcano on Venus with podcast symbol overlay]   Authors: Sarah Crespi; Paul Voosen   Episode page: https://www.science.org/doi/10.1126/science.adh8158   See omnystudio.com/listener for privacy information.

Timeline (5.000 ans d'Histoire)
Xpresso / L'Atlas des grandes découvertes - Stéphane Dugast

Timeline (5.000 ans d'Histoire)

Play Episode Listen Later Mar 14, 2023 19:43


Pour vous abonner à nos 300 émissions hebdomadaires d'une heure sans publicité pour seulement 2€ par mois, avec une nouvelle émission chaque jeudi rien de plus simple, cliquez ici : https://m.audiomeans.fr/s/S-tavkjvmo Petit à petit, au fil des siècles, et grâce à des hommes et des femmes qui ont osé s'aventurer dans des contrées lointaines, s'est dessiné le monde tel qu'on le connaît aujourd'hui. Qui sont ces explorateurs, ces découvreurs ? Sur terre, sur mer et dans les airs, ils ont bravé l'inconnu. De l' Antiquité à nos jours, des premières expéditions d'Alexandre le Grand à la conquête de l'espace, l'auteur retrace ici l'épopée de ces voyages incroyables. Il fait revivre, au fil des pages, les folles aventures de Ptolémée, Marco Polo, Magellan, Lapérouse ou Bougainville, Stanley et Livingstone, Théodore Monod ou Bertrand Piccard. L'auteur, Stéphane Dugast, est notre invité sur Xpresso

Sounds Profitable: Adtech Applied
Spotify On Stream Announces New Features & 3 Other Stories

Sounds Profitable: Adtech Applied

Play Episode Listen Later Mar 9, 2023 10:27


Gavin: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Gavin Gaddis, in for Manuela Bedoya. Shreya: And I'm Shreya Sharma.Gavin: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You can find a link in the description or visit Magellan dot AI.Shreya: This week: Spotify Stream On Announces New Features, RSS.com and Spreaker make transcripts more accessible, Marketers adapt to serve niche communities, and The Infinite Dial turns 25. Let's get started. Spotify live stream Gavin: Yesterday Spotify hosted their annual Stream On live event from LA. Throughout the 90 minute presentation a series of guest speakers, ranging from Spotify executives to the Jonas Brothers, debuted new features from Spotify and the company's goals in the near future. Let's look at the ones relevant to podcasting:Starting yesterday the Anchor brand has been retired. The hosting service and other podcasting features will be brought under the name Spotify for Podcasters. In addition to the new coat of paint for Anchor, several features originally only available to podcasts hosted on Anchor have been made platform-agnostic. Chief among these features is the ability to upload video podcasts to Spotify, a particular pain point for video podcasters outside the Spotify umbrella. In addition to video uploads, users will have access to net-new features like Q&A posts and polls that will be visible on the podcast's page in Spotify. The Spotify for Podcasters dashboard will also feature more advanced analytics. As one slide of the presentation announced: “Spotify is open for business.” Speaking of business, during the segment focusing on the Spotify Audience Network, Chief Business Officer Alex Norstrom announced the newest publisher to join SPAN is none other than podcasting giant NPR.In the world of monetization, Spotify podcasters are getting a sizeable upgrade in the form of a Patreon partnership. Now podcast listeners will be able to listen to premium content hosted on Patreon from within Spotify itself. With this announcement, Spotify now has a direct answer to Apple's paid podcast subscription service.This year's Stream On was a promising one, with a healthy focus on the podcasting industry overall. This renewed focus on upgrading the platform, adding new features, and making older features more accessible to podcasters everywhere is a promising one. Spotify seems to be interested in growing with podcasting instead of growing independently. We love to see it. RSS.com and Spreaker make transcription freeShreya: To continue the trend of features that benefit everyone in podcasting we have two big transcription announcements. First: this Monday RSS.com announced all podcasts hosted on their platform will now have access to automated transcription. When generated, these transcripts will be posted automatically to the show's episode page on RSS.com, as well as pushed the show's RSS feed. This will allow the transcript to be displayed in podcast listening apps that support Podcasting 2.0 tags. According to this Monday's issue of Podnews, the list of apps that actively support transcripts through this method includes Podverse, Podbean, and Podcast Addict. At launch the automatic transcripts support thirteen languages: English, Spanish, Arabic, Catalan, Dutch, French, German, Indonesian, Italian, Japanese, Polish, Portuguese and Turkish. In the official press release, RSS.com co-founder Ben Richardson said there were several features the company considered essential to the tool for it to be ready, including multiple languages and ease of use for the podcaster. From the press release: “We encourage all types of podcast player apps to facilitate the use of captions and transcripts our podcasters can provide in order to open up even more of podcasting's potential.” And for the second part of this Monday transcription tale: the folks at Spreaker launched FreePodcastTranscription.com, a free tool available to anyone regardless of affiliation with Spreaker. The website touts a high level of privacy and security due to everything being run locally in the user's browser. From the site's copy: “We don't send the mp3 file to a server. All the processing happens on your device.” Since that processing is kept in-browser instead of farmed out to an expensive server network, the burden of effort and cost is shifted to the user, allowing a lightweight, free option for podcast transcription. Users pick from one of sixty language options, select the file needing transcription, and run the process. After some time, dictated by the power of the computer, a .SRT file is generated for download. The easier it is for podcasters to generate transcripts, the more pressure there will be for podcast apps to fully implement them. Not only does the popularization of transcription make podcasting more accessible to a wider audience, it increases the search engine optimization far beyond what can be written in a given episode title or description. More people can enjoy podcasts, and more people will be able to find them. A win-win scenario. Marketers adapt to serve niche communities as culture fragments. Gavin: This week an eighth-part article series on social fragmentation in the internet era kicked off on Digiday. The first piece, written by Kristina Monllos focuses on the death of the classic “water cooler moment.” From the article: “Today, we not only don't have a watercooler — as the return to the office hasn't been a return to pre-pandemic normal — but we have fewer mass cultural moments where everyone is paying attention to one thing. In recent years, the proliferation of content online has made the experience of the internet more individualized, according to agency execs, allowing people to focus on specific niches that they find interesting rather than tune into whatever they're supposed to like because everyone else says they should.” A natural reaction to this fragmentation is to focus down on appropriate niche groups and meet the individuals at their own individualized online experiences. Unfortunately this also comes with the task of convincing marketers to buy in, as they tend to want to stretch their budgets as wide as possible. Some of this convincing comes in the form of sobering conversations explaining that even the largest brands don't have the money to target every audience at once. Fragmentation has lead to more digital boots-on-the-ground marketing, such as Cristina Lawrence, EVP of consumer and content experience at Razorfish, aiding a CGP company in establishing a viral TikTok account. Primarily by being flexible and producing content quickly, the company could pursue moment-to-moment trends as they developed and meet users where they naturally were going.Much like when Apple Tracking Transparency turned the advertising world on its head, save for podcasting, our industry is uniquely positioned to serve targeted communities. Podcasts, by their very nature, create their own niche groups. If properly maintained and surveyed, a podcast community is the perfect place for niche targeting. Edison Research Publishes 25th Anniversary Edition of The Infinite Dial Shreya: For our final story of the week, why not end on some more good news? A flashy 25th anniversary edition of Edison Research's report The Infinite Dial dropped last Thursday. Here's some highlights from the 73 page document to take you into the weekend: Monthly podcast listening for the total US population 12 and up dipped last year, going from 41% in 2021 to 38% in 2022. Listenership has risen once more, with 2023 numbers sitting at 42% of the population, an estimated 120 million listeners. Weekly podcast listening took a similar dip in 2022, slipping from 28% of the population to 26%. This year it has climbed back up from the slump to 31%, or an estimated 89 million podcast listeners in the US alone. From the observations slide: “Data appears to reflect ‘post-pandemic': on pattern from previous years.” In essence, it appears the number fluctuations caused by the COVID-19 pandemic severely changing daily routines have calmed. Now the industry is back to the familiar, steady growth seen in previous years. Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: Advertisers can use their own first-party data to target podcast ad campaigns, but are they? By Alyssa Meyers. A piece interrogating how podcasting can implement first-party data in ad campaigns, as well as interrogating why certain companies prefer or avoid it. Spoiler alert: first-party, like programmatic and any other tool, has its uses and can work well when used appropriately. Not All Audio is Created Equal: Why Media Buyers Should Avoid Bundling Podcasts with Streaming in Programmatic Transactions by Acast. A brief article highlighting the potential downsides to bundling podcasts with digital or streaming inventory. Bad things happen when trying to fit the square peg of podcast ad measurement in the round hole of streaming measurement. Ambie Awards: ‘Chameleon: Wild Boys' Wins Podcast of the Year by J Clara Chan. The Podcast Academy's yearly awards ceremony, known as the Ambies, took place earlier this week and The Hollywood Reporter has coverage, including a list of the big winners. Spreaker is now free, a press release by Spreaker. Spreaker's existing free plan has new offerings with unlimited episode uploads, access to Spreaker's programmatic monetization, and customizable RSS feeds. For more on Spreaker's offerings, check out the Sounds Profitable DeepDive. Gavin: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Gavin GaddisShreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

I Hear Things
Spotify On Stream Announces New Features & 3 Other Stories

I Hear Things

Play Episode Listen Later Mar 9, 2023 10:27


Gavin: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Gavin Gaddis, in for Manuela Bedoya. Shreya: And I'm Shreya Sharma.Gavin: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You can find a link in the description or visit Magellan dot AI.Shreya: This week: Spotify Stream On Announces New Features, RSS.com and Spreaker make transcripts more accessible, Marketers adapt to serve niche communities, and The Infinite Dial turns 25. Let's get started. Spotify live stream Gavin: Yesterday Spotify hosted their annual Stream On live event from LA. Throughout the 90 minute presentation a series of guest speakers, ranging from Spotify executives to the Jonas Brothers, debuted new features from Spotify and the company's goals in the near future. Let's look at the ones relevant to podcasting:Starting yesterday the Anchor brand has been retired. The hosting service and other podcasting features will be brought under the name Spotify for Podcasters. In addition to the new coat of paint for Anchor, several features originally only available to podcasts hosted on Anchor have been made platform-agnostic. Chief among these features is the ability to upload video podcasts to Spotify, a particular pain point for video podcasters outside the Spotify umbrella. In addition to video uploads, users will have access to net-new features like Q&A posts and polls that will be visible on the podcast's page in Spotify. The Spotify for Podcasters dashboard will also feature more advanced analytics. As one slide of the presentation announced: “Spotify is open for business.” Speaking of business, during the segment focusing on the Spotify Audience Network, Chief Business Officer Alex Norstrom announced the newest publisher to join SPAN is none other than podcasting giant NPR.In the world of monetization, Spotify podcasters are getting a sizeable upgrade in the form of a Patreon partnership. Now podcast listeners will be able to listen to premium content hosted on Patreon from within Spotify itself. With this announcement, Spotify now has a direct answer to Apple's paid podcast subscription service.This year's Stream On was a promising one, with a healthy focus on the podcasting industry overall. This renewed focus on upgrading the platform, adding new features, and making older features more accessible to podcasters everywhere is a promising one. Spotify seems to be interested in growing with podcasting instead of growing independently. We love to see it. RSS.com and Spreaker make transcription freeShreya: To continue the trend of features that benefit everyone in podcasting we have two big transcription announcements. First: this Monday RSS.com announced all podcasts hosted on their platform will now have access to automated transcription. When generated, these transcripts will be posted automatically to the show's episode page on RSS.com, as well as pushed the show's RSS feed. This will allow the transcript to be displayed in podcast listening apps that support Podcasting 2.0 tags. According to this Monday's issue of Podnews, the list of apps that actively support transcripts through this method includes Podverse, Podbean, and Podcast Addict. At launch the automatic transcripts support thirteen languages: English, Spanish, Arabic, Catalan, Dutch, French, German, Indonesian, Italian, Japanese, Polish, Portuguese and Turkish. In the official press release, RSS.com co-founder Ben Richardson said there were several features the company considered essential to the tool for it to be ready, including multiple languages and ease of use for the podcaster. From the press release: “We encourage all types of podcast player apps to facilitate the use of captions and transcripts our podcasters can provide in order to open up even more of podcasting's potential.” And for the second part of this Monday transcription tale: the folks at Spreaker launched FreePodcastTranscription.com, a free tool available to anyone regardless of affiliation with Spreaker. The website touts a high level of privacy and security due to everything being run locally in the user's browser. From the site's copy: “We don't send the mp3 file to a server. All the processing happens on your device.” Since that processing is kept in-browser instead of farmed out to an expensive server network, the burden of effort and cost is shifted to the user, allowing a lightweight, free option for podcast transcription. Users pick from one of sixty language options, select the file needing transcription, and run the process. After some time, dictated by the power of the computer, a .SRT file is generated for download. The easier it is for podcasters to generate transcripts, the more pressure there will be for podcast apps to fully implement them. Not only does the popularization of transcription make podcasting more accessible to a wider audience, it increases the search engine optimization far beyond what can be written in a given episode title or description. More people can enjoy podcasts, and more people will be able to find them. A win-win scenario. Marketers adapt to serve niche communities as culture fragments. Gavin: This week an eighth-part article series on social fragmentation in the internet era kicked off on Digiday. The first piece, written by Kristina Monllos focuses on the death of the classic “water cooler moment.” From the article: “Today, we not only don't have a watercooler — as the return to the office hasn't been a return to pre-pandemic normal — but we have fewer mass cultural moments where everyone is paying attention to one thing. In recent years, the proliferation of content online has made the experience of the internet more individualized, according to agency execs, allowing people to focus on specific niches that they find interesting rather than tune into whatever they're supposed to like because everyone else says they should.” A natural reaction to this fragmentation is to focus down on appropriate niche groups and meet the individuals at their own individualized online experiences. Unfortunately this also comes with the task of convincing marketers to buy in, as they tend to want to stretch their budgets as wide as possible. Some of this convincing comes in the form of sobering conversations explaining that even the largest brands don't have the money to target every audience at once. Fragmentation has lead to more digital boots-on-the-ground marketing, such as Cristina Lawrence, EVP of consumer and content experience at Razorfish, aiding a CGP company in establishing a viral TikTok account. Primarily by being flexible and producing content quickly, the company could pursue moment-to-moment trends as they developed and meet users where they naturally were going.Much like when Apple Tracking Transparency turned the advertising world on its head, save for podcasting, our industry is uniquely positioned to serve targeted communities. Podcasts, by their very nature, create their own niche groups. If properly maintained and surveyed, a podcast community is the perfect place for niche targeting. Edison Research Publishes 25th Anniversary Edition of The Infinite Dial Shreya: For our final story of the week, why not end on some more good news? A flashy 25th anniversary edition of Edison Research's report The Infinite Dial dropped last Thursday. Here's some highlights from the 73 page document to take you into the weekend: Monthly podcast listening for the total US population 12 and up dipped last year, going from 41% in 2021 to 38% in 2022. Listenership has risen once more, with 2023 numbers sitting at 42% of the population, an estimated 120 million listeners. Weekly podcast listening took a similar dip in 2022, slipping from 28% of the population to 26%. This year it has climbed back up from the slump to 31%, or an estimated 89 million podcast listeners in the US alone. From the observations slide: “Data appears to reflect ‘post-pandemic': on pattern from previous years.” In essence, it appears the number fluctuations caused by the COVID-19 pandemic severely changing daily routines have calmed. Now the industry is back to the familiar, steady growth seen in previous years. Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: Advertisers can use their own first-party data to target podcast ad campaigns, but are they? By Alyssa Meyers. A piece interrogating how podcasting can implement first-party data in ad campaigns, as well as interrogating why certain companies prefer or avoid it. Spoiler alert: first-party, like programmatic and any other tool, has its uses and can work well when used appropriately. Not All Audio is Created Equal: Why Media Buyers Should Avoid Bundling Podcasts with Streaming in Programmatic Transactions by Acast. A brief article highlighting the potential downsides to bundling podcasts with digital or streaming inventory. Bad things happen when trying to fit the square peg of podcast ad measurement in the round hole of streaming measurement. Ambie Awards: ‘Chameleon: Wild Boys' Wins Podcast of the Year by J Clara Chan. The Podcast Academy's yearly awards ceremony, known as the Ambies, took place earlier this week and The Hollywood Reporter has coverage, including a list of the big winners. Spreaker is now free, a press release by Spreaker. Spreaker's existing free plan has new offerings with unlimited episode uploads, access to Spreaker's programmatic monetization, and customizable RSS feeds. For more on Spreaker's offerings, check out the Sounds Profitable DeepDive. Gavin: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Gavin GaddisShreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

Sounds Profitable: Adtech Applied
Podcasts Are Coming to YouTube Music & 3 Other Stories

Sounds Profitable: Adtech Applied

Play Episode Listen Later Mar 2, 2023 12:28


Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You can find a link in the description or visit Magellan dot AI.Shreya: This week: Podcasts are coming to YouTube Music, Digiday breaks down the Google antitrust case, Podnews publishes a deep dive on podcasting in Japan, and how marketers are looking at Q2. Let's get started.Podcasts are coming to YouTube MusicManuela: Since the release of the YouTube Podcasts webpage last year, there has been little in the way of concrete feature announcements from YouTube, leaving some skeptical of Google's commitment. After all, podcasting has been burned by companies veering away from podcast support at the 11th hour. Last Thursday, during the Hot Pod Summit at On Air Fest, YouTube Podcast Lead Kai Chuck took to announce YouTube is releasing a beta version of podcasting functionality for YouTube accounts, as well as adding podcasts to YouTube Music in the near future. A quote from Chuck, pulled from J. Clara Chan's coverage: “The message that I would hope folks are taking away is YouTube, at large, independent of YouTube Music, is looking to better support podcasters and [recognizes] that podcasting is generally an audio-first medium.” Once implemented, YouTube Music listeners will likely have a comparable podcast listening experience to current offerings with Spotify and Apple. As reported on the official YouTube blog in August, YouTube Music has a subscriber base of around 80 million users split across YouTube Music and YouTube Premium. Not bad, but it pales in comparison to YouTube's over two billion users. According to Chuck, there are intentions to bridge the gap between the platforms. A quote from Chuck, pulled from Ariel Shapiro's coverage: “I don't expect podcasts to only live on YouTube Music, that's the only way that people consume podcasts on YouTube,” Chuk said. “We expect there to be kind of a back and forth between the two.”Shapiro then says Google product lead for podcasting Steve McLendon gave an explanation of how the feature would ultimately work, describing seamlessly continuing a podcast episode that had been started on a desktop computer watching YouTube to an audio feed while driving home from work. While not directly related to podcasting, another promising audio feature was announced for YouTube last week: multi-language audio tracks. Currently in beta and piloted by popular content creators like Jimmy “MrBeast” Donaldson, the feature will allow creators to upload alternate audio tracks to dub new and existing videos in different languages. If properly supported and implemented, this could have interesting implementations for podcasting in future.In the February 21st issue of the Sounds Profitable newsletter, Bryan Barletta detailed several ways Google could win back trust from skeptical podcasters and show they're committed to integrating with the industry. One way mentioned was a commitment to RSS ingestion and integration. While a step in the right direction, Chuck's announcement didn't completely deliver this. A quote from Chan's presentation: “Definitely support for RSS is something we are looking at. I would say, probably initially, we will leverage RSS to make it easier for podcasters to bring shows to YouTube. In terms of future plans, things like that, we're sort of exploring what should our goal be.” So podcasts are coming to YouTube. Kind of. As Chuck said, the current vision for RSS integration is less integration and more an automatic import to bring the file into YouTube's ecosystem. Promising steps are being made towards YouTube integrating into podcasting, instead of YouTube turning podcasters into YouTubers who occasionally upload audio elsewhere, but we're not out of the woods yet. WTF is going on with the Google antitrust case? Shreya: Back in late January the Department of Justice filed a lawsuit against Google, alleging the search engine giant had created a monopoly in the ad tech market as well. The 155 page lawsuit argues Google has used a combination of ad tech tools like their ad exchange and publisher ad server to corner the market on programmatic ads. Last week Digiday senior media editor Tim Peterson published a brief piece collecting together the first three installments of a series of videos explaining the DoJ's lawsuit, as well as the basic fundamentals of ad tech needed to understand the situation. In general, the crux of the lawsuit centers around Google having a DSP in the form of Display & Video 360, an ad exchange platform in AdX, and a publisher ad server in Google Ad Manager. A tech stack that, if leveraged a certain way, would give preferential treatment to Google's interests. A quote from the DoJ lawsuit: “By allowing only its own publisher ad server effective access to important, unique Google Ads' demand, Google could force publishers to adopt and remain on its publisher ad server; other ad servers could not compete to offer a similar product.” The situation is further exacerbated by Google's sheer size in the adtech industry. According to the lawsuit's allegations, Google's market share for ad servers jumped from 60% in 2008 to 90% in 2015. The DoJ cites a 2016 customer presentation in which Google stressed this 90% market share, describing their publisher ad server as the quote-unquote “defacto” choice. Even now, as alleged by the lawsuit, header bidding can't escape Google's first-look clauses. From the lawsuit: “Critically, through dynamic allocation, Google's ad exchange always received this “lastlook” advantage, essentially a right to buy any impression as long as it had at least one advertiser willing to match the competing bid price from the header bidding auction.” Podcasting as an industry has many paths in front of it right now. If we choose to go down a handful of current options available, we might find ourselves in the same situation Digital found themselves in with Google. Let's hope podcasting doesn't get to a point where even header bidding can't break free of one company's control. It has been said before on The Download and it will be said again: independent third parties are vital for a healthy industry. Japan: A Podcasting Deep DiveManuela: The first in a series of deep dives into different East and South-East Asian podcast markets by Guang Jin YEO was published last week on Podnews. A sequel to January's Japan: a country overview, this deep dive examines the driving factors behind an industry-defining podcast (such as Serial), explores Japan's existing podcast industry, and explores what could be a podcast category driver in Japan to the point of reaching a similar impact to Serial. It's an uphill battle in Japan, for sure. A snapshot of podcast listener statistics out of the internet population in several countries shows podcasting's weekly reach is just four percent of the total population in a country with an 83% internet-connected population. For comparison, the same graph's data for the US shows 26% weekly reach to the population.Some significant barriers to entry do stand in the way of a thriving Japanese podcast industry. Popular commercial radio syndication apps like Radiko undercut the motivation of radio to repackage segments as podcasts, Japan has far stricter content copyright laws than the US, and most how-to guides built for educating new podcast listeners are only available in English. From the article: “But is it all doom and gloom? Not exactly, TBS - Tokyo Broadcasting Station, the first radio broadcaster in Japan is planning to release a large number of new original podcast programs on all the mainstream podcast outlets - which means that they see value outside of Radiko. Covid also encouraged a surge of creators globally, including Japan which means more people are willing to tackle the complicated copyright laws and more people are willing to explain them to creators.” Global podcasting is growing, and as this deep dive shows, some markets remain full of untapped potential with only a few speed bumps in the way of mainstream adoption. Mixed outlook for Q2, marketers hold hope for second halfShreya: This week Digiday's Kristina Monllos published an article exploring marketer's tempered expectations for the upcoming quarter, as well as hopes for Q3 and Q4. “Marketers are spending, and there are signals that spending could pick up in the second half of the year with more new business pitches happening now, according to agency execs. But there's still a “cautious optimism,” as one agency exec put it when asked to sum up marketers' current mood. At the same time, spending is down compared to the second quarter of last year — agency execs say that it's down roughly 10%, a smaller percentage than many had expected earlier in the year — and marketers are holding onto dollars longer and seeking more flexibility rather than longer-term commitments.” As covered in similar stories over the past few weeks in The Download, the general tone of the industry is that brand building has taken a back seat to performance marketing. Stacey Stewart, U.S. Chief Marketplace Officer at UM, told Digiday the marketers are focusing on short-term planning and flexibility over signing long-term deals. Creative agency Mekanism CEO Jason Harris reports some marketers have adopted a “keep calm and carry on” strategy by continuing to spend and accepting lower profits for higher revenues. Stewart's comment about flexibility is backed up by Harris, who also reports having seen it bleed over into new business pitch practices. While new clients are focusing on taking baby steps with test projects, he also sees promising indications for the future. A quote from Harris in the article: “Pitch activity tells me clients are planning the back half of the year to be busy,” said Harris. “I think this year will turn into a good year.”2023 rolls onward. Q1 has developed into something far less terrifying than predicted four months ago, and the vast majority of us are still alive and kicking. Despite it all, it's hard not to have hope for the rest of the year. It might not be the most stellar year on record, but signs point to good things. Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: The 2023 IAB Australian Audio State of the Nation Report released yesterday and is now available for download. Check it out now for the latest data from down under, including the finding that 78% of media agencies intend to increase investment in podcast advertising this year. And in Sounds Profitable's weekly series Data Decoded with Tom Webster, Tom looks at a graph from Podsights' newest quarterly Benchmark report. Preroll ads now have higher conversion rates than midroll. What could that mean? Tom breaks it down in five minutes on the Sounds Profitable YouTube channel.Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

I Hear Things
Podcasts Are Coming to YouTube Music & 3 Other Stories

I Hear Things

Play Episode Listen Later Mar 2, 2023 12:28


Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. You can find a link in the description or visit Magellan dot AI.Shreya: This week: Podcasts are coming to YouTube Music, Digiday breaks down the Google antitrust case, Podnews publishes a deep dive on podcasting in Japan, and how marketers are looking at Q2. Let's get started.Podcasts are coming to YouTube MusicManuela: Since the release of the YouTube Podcasts webpage last year, there has been little in the way of concrete feature announcements from YouTube, leaving some skeptical of Google's commitment. After all, podcasting has been burned by companies veering away from podcast support at the 11th hour. Last Thursday, during the Hot Pod Summit at On Air Fest, YouTube Podcast Lead Kai Chuck took to announce YouTube is releasing a beta version of podcasting functionality for YouTube accounts, as well as adding podcasts to YouTube Music in the near future. A quote from Chuck, pulled from J. Clara Chan's coverage: “The message that I would hope folks are taking away is YouTube, at large, independent of YouTube Music, is looking to better support podcasters and [recognizes] that podcasting is generally an audio-first medium.” Once implemented, YouTube Music listeners will likely have a comparable podcast listening experience to current offerings with Spotify and Apple. As reported on the official YouTube blog in August, YouTube Music has a subscriber base of around 80 million users split across YouTube Music and YouTube Premium. Not bad, but it pales in comparison to YouTube's over two billion users. According to Chuck, there are intentions to bridge the gap between the platforms. A quote from Chuck, pulled from Ariel Shapiro's coverage: “I don't expect podcasts to only live on YouTube Music, that's the only way that people consume podcasts on YouTube,” Chuk said. “We expect there to be kind of a back and forth between the two.”Shapiro then says Google product lead for podcasting Steve McLendon gave an explanation of how the feature would ultimately work, describing seamlessly continuing a podcast episode that had been started on a desktop computer watching YouTube to an audio feed while driving home from work. While not directly related to podcasting, another promising audio feature was announced for YouTube last week: multi-language audio tracks. Currently in beta and piloted by popular content creators like Jimmy “MrBeast” Donaldson, the feature will allow creators to upload alternate audio tracks to dub new and existing videos in different languages. If properly supported and implemented, this could have interesting implementations for podcasting in future.In the February 21st issue of the Sounds Profitable newsletter, Bryan Barletta detailed several ways Google could win back trust from skeptical podcasters and show they're committed to integrating with the industry. One way mentioned was a commitment to RSS ingestion and integration. While a step in the right direction, Chuck's announcement didn't completely deliver this. A quote from Chan's presentation: “Definitely support for RSS is something we are looking at. I would say, probably initially, we will leverage RSS to make it easier for podcasters to bring shows to YouTube. In terms of future plans, things like that, we're sort of exploring what should our goal be.” So podcasts are coming to YouTube. Kind of. As Chuck said, the current vision for RSS integration is less integration and more an automatic import to bring the file into YouTube's ecosystem. Promising steps are being made towards YouTube integrating into podcasting, instead of YouTube turning podcasters into YouTubers who occasionally upload audio elsewhere, but we're not out of the woods yet. WTF is going on with the Google antitrust case? Shreya: Back in late January the Department of Justice filed a lawsuit against Google, alleging the search engine giant had created a monopoly in the ad tech market as well. The 155 page lawsuit argues Google has used a combination of ad tech tools like their ad exchange and publisher ad server to corner the market on programmatic ads. Last week Digiday senior media editor Tim Peterson published a brief piece collecting together the first three installments of a series of videos explaining the DoJ's lawsuit, as well as the basic fundamentals of ad tech needed to understand the situation. In general, the crux of the lawsuit centers around Google having a DSP in the form of Display & Video 360, an ad exchange platform in AdX, and a publisher ad server in Google Ad Manager. A tech stack that, if leveraged a certain way, would give preferential treatment to Google's interests. A quote from the DoJ lawsuit: “By allowing only its own publisher ad server effective access to important, unique Google Ads' demand, Google could force publishers to adopt and remain on its publisher ad server; other ad servers could not compete to offer a similar product.” The situation is further exacerbated by Google's sheer size in the adtech industry. According to the lawsuit's allegations, Google's market share for ad servers jumped from 60% in 2008 to 90% in 2015. The DoJ cites a 2016 customer presentation in which Google stressed this 90% market share, describing their publisher ad server as the quote-unquote “defacto” choice. Even now, as alleged by the lawsuit, header bidding can't escape Google's first-look clauses. From the lawsuit: “Critically, through dynamic allocation, Google's ad exchange always received this “lastlook” advantage, essentially a right to buy any impression as long as it had at least one advertiser willing to match the competing bid price from the header bidding auction.” Podcasting as an industry has many paths in front of it right now. If we choose to go down a handful of current options available, we might find ourselves in the same situation Digital found themselves in with Google. Let's hope podcasting doesn't get to a point where even header bidding can't break free of one company's control. It has been said before on The Download and it will be said again: independent third parties are vital for a healthy industry. Japan: A Podcasting Deep DiveManuela: The first in a series of deep dives into different East and South-East Asian podcast markets by Guang Jin YEO was published last week on Podnews. A sequel to January's Japan: a country overview, this deep dive examines the driving factors behind an industry-defining podcast (such as Serial), explores Japan's existing podcast industry, and explores what could be a podcast category driver in Japan to the point of reaching a similar impact to Serial. It's an uphill battle in Japan, for sure. A snapshot of podcast listener statistics out of the internet population in several countries shows podcasting's weekly reach is just four percent of the total population in a country with an 83% internet-connected population. For comparison, the same graph's data for the US shows 26% weekly reach to the population.Some significant barriers to entry do stand in the way of a thriving Japanese podcast industry. Popular commercial radio syndication apps like Radiko undercut the motivation of radio to repackage segments as podcasts, Japan has far stricter content copyright laws than the US, and most how-to guides built for educating new podcast listeners are only available in English. From the article: “But is it all doom and gloom? Not exactly, TBS - Tokyo Broadcasting Station, the first radio broadcaster in Japan is planning to release a large number of new original podcast programs on all the mainstream podcast outlets - which means that they see value outside of Radiko. Covid also encouraged a surge of creators globally, including Japan which means more people are willing to tackle the complicated copyright laws and more people are willing to explain them to creators.” Global podcasting is growing, and as this deep dive shows, some markets remain full of untapped potential with only a few speed bumps in the way of mainstream adoption. Mixed outlook for Q2, marketers hold hope for second halfShreya: This week Digiday's Kristina Monllos published an article exploring marketer's tempered expectations for the upcoming quarter, as well as hopes for Q3 and Q4. “Marketers are spending, and there are signals that spending could pick up in the second half of the year with more new business pitches happening now, according to agency execs. But there's still a “cautious optimism,” as one agency exec put it when asked to sum up marketers' current mood. At the same time, spending is down compared to the second quarter of last year — agency execs say that it's down roughly 10%, a smaller percentage than many had expected earlier in the year — and marketers are holding onto dollars longer and seeking more flexibility rather than longer-term commitments.” As covered in similar stories over the past few weeks in The Download, the general tone of the industry is that brand building has taken a back seat to performance marketing. Stacey Stewart, U.S. Chief Marketplace Officer at UM, told Digiday the marketers are focusing on short-term planning and flexibility over signing long-term deals. Creative agency Mekanism CEO Jason Harris reports some marketers have adopted a “keep calm and carry on” strategy by continuing to spend and accepting lower profits for higher revenues. Stewart's comment about flexibility is backed up by Harris, who also reports having seen it bleed over into new business pitch practices. While new clients are focusing on taking baby steps with test projects, he also sees promising indications for the future. A quote from Harris in the article: “Pitch activity tells me clients are planning the back half of the year to be busy,” said Harris. “I think this year will turn into a good year.”2023 rolls onward. Q1 has developed into something far less terrifying than predicted four months ago, and the vast majority of us are still alive and kicking. Despite it all, it's hard not to have hope for the rest of the year. It might not be the most stellar year on record, but signs point to good things. Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: The 2023 IAB Australian Audio State of the Nation Report released yesterday and is now available for download. Check it out now for the latest data from down under, including the finding that 78% of media agencies intend to increase investment in podcast advertising this year. And in Sounds Profitable's weekly series Data Decoded with Tom Webster, Tom looks at a graph from Podsights' newest quarterly Benchmark report. Preroll ads now have higher conversion rates than midroll. What could that mean? Tom breaks it down in five minutes on the Sounds Profitable YouTube channel.Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

Franck Ferrand raconte...
Magellan: un autre regard

Franck Ferrand raconte...

Play Episode Listen Later Feb 28, 2023 23:17


Mention légales : Vos données de connexion, dont votre adresse IP, sont traités par Radio Classique, responsable de traitement, sur la base de son intérêt légitime, par l'intermédiaire de son sous-traitant Ausha, à des fins de réalisation de statistiques agréées et de lutte contre la fraude. Ces données sont supprimées en temps réel pour la finalité statistique et sous cinq mois à compter de la collecte à des fins de lutte contre la fraude. Pour plus d'informations sur les traitements réalisés par Radio Classique et exercer vos droits, consultez notre Politique de confidentialité.

_bandwidth: coast to coast
045_ Interview: cultural chasms | looking into the past while gazing into the future

_bandwidth: coast to coast

Play Episode Listen Later Feb 27, 2023 118:11


my interview with Felipe Fernández-Armesto where we talk about... the role food has on our culture... a view on how to better understand the past... the reality of Magellan you've probably never heard, including his criminality and altering of his legacy, partially from the way he died... how to wrestle with false stories playing with true bits to suit someone's agenda... a paradox of our time, is how technology gives us a faster ability to connect, but furthers us from understanding one another... before ending on some ideas from the most distant past to view out to the coming future... this one is as chalk full of hits. Image generated with Dall-e, prompt: an astronaut reading a book in a fancy spanish library behind them digital art in the style of van gogh

Chicago Psychology Podcast
Autism in Females with Yagnesh Vadgama

Chicago Psychology Podcast

Play Episode Listen Later Feb 27, 2023 52:21


How do you know the difference between autism in female vs. male individuals? What are the ways you can best support their needs? In this epsiode of the Psychology Talk Podcast, Yegnesh Vagdama and Dr. Hoye discuss how autism manifests in individuals, with a focus on how it differs in presentation with females. The discussion also explore's Yagnesh's career and his training in Applied Behavioral Analysis and uses with people "on the spectrum."Yagnesh Vadgama has been with Magellan for over 4 years, in managed care for 5 years, and was a clinician in the field of Behavior Analysis for 11 years prior. Yagnesh has over 16 years experience in ABA, starting off by working directly with individuals on the autism spectrum to directing programs in homes, schools, and community based settings. Currently, as the Vice President of Autism for Magellan, Yagnesh oversees both the autism and ABA product for Magellan nationally. His team of BCBAs and licensed clinicians provide a unique experience in ABA UM as they all have similar experience to Yagnesh with real-world experience. Yagnesh also engages in the decision making process for ABA both at Magellan and nationally, with participation in work groups such as ICHOM, speaking at conferences and universities, and developing outcomes measures for the field of ABA.Yagnesh Vagdama @ Magellan The Psychology Talk Podcast is a unique conversation about psychology around the globe. Your host Dr. Scott Hoye discusses psychology and mental health trends with practitioners and experts to keep you informed about issues and trends in the industry. Dr. Hoye is a clinical psychologist and the director of Chicago Psychology Services, in Chicago, IL., USA. https://psych-talk.comhttps://www.instagram.com/psychtalkpodcast/https://www.facebook.com/psychtalkpodcasthttps://chicagopsychservices.com

Chatzylon 5: A Babylon 5 Podcast
A to Z Episode 7 "G Is for Geronimo", Episode 8 "H Is for Hostile Takeover", and Episode 9 "I Is for Ill Communication" | A to ChatZ 03

Chatzylon 5: A Babylon 5 Podcast

Play Episode Listen Later Feb 26, 2023 88:13


I think what we're realizing with A to Z is that having your characters go through relatable and funny scenarios can be very fun, but it doesn't bolster up what is otherwise a pretty dull series. It's a shame, because these episodes have moments that spark joy or interest. But that's part of the fun of Thirteen Under 13, right? They literally cannot all be winners. And so it goes.Magellan's Substack newsletter: https://notthatmagellan.substack.com/Check out chatzpod.com for all things Chatzpod!TwitterRedditTwitchChatzumsEmail: chatzpod@gmail.comOur main podcast feed art was done by Camilla Franklin, whose work can be found at https://camillafranklin.myportfolio.com/

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Congressional Dish
CD269: NDAA 2023/Plan Ecuador

Congressional Dish

Play Episode Listen Later Feb 26, 2023 89:51


The annual war authorization (NDAA) is an excellent opportunity to examine our military's roles and goals in the world. In this episode, learn about how much of our tax money Congress provided the Defense Department, including how much of that money is classified, how much more money was dedicated to war than was requested, and what they are authorized to use the money for. This episode also examines our Foreign Military Financing programs with a deep dive into a new partner country: Ecuador. Please Support Congressional Dish – Quick Links Contribute monthly or a lump sum via PayPal Support Congressional Dish via Patreon (donations per episode) Send Zelle payments to: Donation@congressionaldish.com Send Venmo payments to: @Jennifer-Briney Send Cash App payments to: $CongressionalDish or Donation@congressionaldish.com Use your bank's online bill pay function to mail contributions to: 5753 Hwy 85 North, Number 4576, Crestview, FL 32536. Please make checks payable to Congressional Dish Thank you for supporting truly independent media! View the shownotes on our website at https://congressionaldish.com/cd269-ndaa-2023-plan-ecuador Background Sources Recommended Congressional Dish Episodes CD244: Keeping Ukraine CD243: Target Nicaragua CD230: Pacific Deterrence Initiative CD229: Target Belarus CD218: Minerals are the New Oil CD191: The “Democracies” Of Elliott Abrams CD187: Combating China CD176: Target Venezuela: Regime Change in Progress CD172: The Illegal Bombing of Syria CD147: Controlling Puerto Rico CD128: Crisis in Puerto Rico CD108: Regime Change CD102: The World Trade Organization: COOL? World Trade System “IMF vs. WTO vs. World Bank: What's the Difference?” James McWhinney. Oct 10, 2021. Investopedia. The Profiteers: Bechtel and the Men Who Built the World. Sally Denton. Simon and Schuster: 2017. Littoral Combat Ships “The Pentagon Saw a Warship Boondoggle. Congress Saw Jobs.” Eric Lipton. Feb 4, 2023. The New York Times. “BAE Systems: Summary.” Open Secrets. Foreign Military Sales Program “Written Testimony of Assistant Secretary of State Jessica Lewis before the Senate Foreign Relations Committee at a hearing on the ‘Future of Security Sector Assistance.'” March 10, 2022. Senate Foreign Relations Committee. Ecuador “Ecuador - Modern history.” Encyclopedia Britannica. “Ecuador Tried to Curb Drilling and Protect the Amazon. The Opposite Happened.” Catrin Einhorn and Manuela Andreoni. Updated Jan 20, 2023. The New York Times. “Ecuador: An Overview,” [IF11218]. June S. Beittel and Rachel L. Martin. Sep 9, 2022. Congressional Research Service. “Ecuador: In Brief,” [R44294]. June S. Beittel. Updated Feb 13, 2018. Congressional Research Service. “Ecuador's 2017 Elections,” [IF10581] June S. Beittel. Updated April 20, 2017. Congressional Research Services. Debt Default “Ecuador's Debt Default: Exposing a Gap in the Global Financial Architecture.” Sarah Anderson and Neil Watkins. Dec 15, 2008. Institute for Policy Studies. “Ecuador: President Orders Debt Default.” Simon Romero. Dec 12, 2008. The New York Times. Violence and Drugs “Ecuador's High Tide of Drug Violence.” Nov 4, 2022. International Crisis Group. “Lasso will propose to the US an Ecuador Plan to confront drug trafficking.” Jun 8, 2022. EcuadorTimes.net. “‘Es hora de un Plan Ecuador': el presidente Lasso dice en entrevista con la BBC que su país necesita ayuda para enfrentar el narcotráfico.” Vanessa Buschschluter. Nov 4, 2021. BBC. “Ecuador declares state of emergency over crime wave.” Oct 19, 2021. Deutsche Welle. Mining “An Ecuadorean Town Is Sinking Because of Illegal Mining.” Updated Mar 28, 2022. CGTN America. “New Mining Concessions Could Severely Decrease Biodiversity and Ecosystem Services in Ecuador.” Bitty A. Roy. Jun 19, 2018. Tropical Conservation Science. Foreign Infrastructure Investments “Ecuador prioritizing 4 road projects involving more than US$1bn.” Nov 28, 2022. BNamericas. “USTDA Expands Climate Portfolio in Ecuador.” May 27, 2022. U.S. Trade and Development Agency. “Ecuador's controversial and costliest hydropower project prompts energy rethink.” Richard Jiménez and Allen Panchana. Dec 16, 2021. Diálogo Chino. “Ecuador's Power Grid Gets a Massive Makeover.” Frank Dougherty. Mar 1, 2021. Power. Fishing “China fishing fleet defied U.S. in standoff on the high seas.” Joshua Goodman. Nov 2, 2022. Chattanooga Times Free Press. “Report to Congress: National 5-year Strategy for Combating Illegal, Unreported, and Unregulated Fishing (2022-2026).” October 2022. U.S. Interagency Working Group on IUU Fishing. “United States Launches Public-Private Partnership In Peru And Ecuador To Promote Sustainable, Profitable Fishing Practices.” Oct 7, 2022. U.S. Agency for International Development. “US Coast Guard Conducts High Seas Boarding for First Time in the South Pacific Regional Fisheries Management Organization Convention Area.” U.S. Coast Guard. Oct 5, 2022. Diálogo Americas. “Walmart, Whole Foods, and Slave-Labor Shrimp.” Adam Chandler. Dec 16, 2015. The Atlantic. South Pacific Regional Fisheries Management Organisation (SPRFMO) Cutter Ships 22 USC Sec. 2321j, Update “Coast Guard Cutter Procurement: Background and Issues for Congress,” [R42567]. Ronald O'Rourke. Updated August 30, 2022. Congressional Research Service. Julian Assange “How Julian Assange became an unwelcome guest in Ecuador's embassy.” Luke Harding et al. May 15, 2018. The Guardian. “Ecuador Expels U.S. Ambassador Over WikiLeaks Cable.” Simon Romero. Apr 5, 2011. The New York Times. Chevron Case “Controversial activist Steven Donziger is a folk hero to the left, a fraud to Big Oil.” Zack Budryk. Dec 27, 2022. The Hill. Venezuela “Ecuador: Lasso Calls for Increased Pressure on Venezuela.” Apr 14, 2021. teleSUR. China Trade Deal “Ecuador reaches trade deal with China, aims to increase exports, Lasso says.” Jan 3, 2023. Reuters. “On the Ecuador-China Debt Deal: Q&A with Augusto de la Torre.” Sep 23, 2022. The Dialogue. “Ecuador sees trade deal with China at end of year, debt talks to begin.” Alexandra Valencia. Feb 5, 2022. Reuters. Business Reforms “Will Ecuador's Business Reforms Attract Investment?” Ramiro Crespo. Mar 3, 2022. Latin American Advisor. U.S. Ecuador Partnership “Why Ecuador's president announced his re-election plans in Washington.” Isabel Chriboga. Dec 22, 2022. The Atlantic Council. “USMCA as a Framework: New Talks Between U.S., Ecuador, Uruguay.” Jim Wiesemeyer. Dec 21, 2022. AgWeb. “US seeks to bolster Ecuador ties as China expands regional role.” Dec 19, 2022. Al Jazeera. “As China's influence grows, Biden needs to supercharge trade with Ecuador.” Isabel Chiriboga. Dec 19, 2022. The Atlantic Council. “The United States and Ecuador to Explore Expanding the Protocol on Trade Rules and Transparency under the Trade and Investment Council (TIC).” Nov 1, 2022. Office of the United States Trade Representative. “A delegation of U.S. senators visits Ecuador.” Oct 19, 2022. U.S. Embassy & Consulate in Ecuador. Referendum “Guillermo Lasso Searches for a Breakthrough.” Sebastián Hurtado. Dec 19, 2022. Americas Quarterly. State Enterprise Resignation “Ecuador President Guillermo Lasso asks heads of all state firms to resign.” Jan 18, 2023. Buenos Aires Times. Lithium Triangle “Why the U.S. Inflation Reduction Act Could Benefit Both Mining and Energy in Latin America.” John Price. Aug 22, 2022. Americas Market Intelligence. Colombia “Latin America's New Left Meets Davos.” Catherine Osborn. Jan 20, 2023. Foreign Policy. “How Colombia plans to keep its oil and coal in the ground.” María Paula Rubiano A. Nov 16, 2022. BBC. “Colombia: Background and U.S. Relations.” June S. Beittel. Updated December 16, 2021. Congressional Research Service. Tax Reform “In Colombia, Passing Tax Reform Was the Easy Part.” Ricardo Ávila. Nov 23, 2022. Americas Quarterly. “U.S. Government Must Take Urgent Action on Colombia's Tax Reform Bill.” Cesar Vence and Megan Bridges. Oct 26, 2022. U.S. Chamber of Commerce. “Letter from ACT et. al. to Sec. Janet Yellen, Sec. Gina Raimondo, and Hon. Katherine Tai.” U.S. Chamber of Commerce. Relationship with U.S. “Does glyphosate cause cancer?” Cancer Treatment Centers of America. Jul 8, 2021. City of Hope. “Colombian Intelligence Unit Used U.S. Equipment to Spy on Politicians, Journalists.” Kejal Vyas. May 4, 2020. The Wall Street Journal. “Exposure to glyphosate-based herbicides and risk for non-Hodgkin lymphoma: A meta-analysis and supporting evidence.” Luoping Zhang et al. Mutation Research/Reviews in Mutation Research Vol. 781, July–September 2019, pp. 186-206. “Colombia to use drones to fumigate coca leaf with herbicide.” Jun 26, 2018. Syria “Everyone Is Denouncing the Syrian Rebels Now Slaughtering Kurds. But Didn't the U.S. Once Support Some of Them?” Mehdi Hasan. Oct 26, 2019. The Intercept. “U.S. Relations With Syria: Bilateral Relations Fact Sheet.” Jan 20, 2021. U.S. Department of State, Bureau of Near Eastern Affairs. “Behind the Sudden Death of a $1 Billion Secret C.I.A. War in Syria.” Mark Mazzetti et al. Aug 2, 2017. The New York Times. “Arms Airlift to Syria Rebels Expands, With Aid From C.I.A.” C. J. Chivers and Eric Schmitt. Mar 24, 2013. The New York Times. Government Funding “House Passes 2023 Government Funding Legislation.” Dec 23, 2022. House Appropriations Committee Democrats. “Division C - Department of Defense Appropriations Act, 2023.” Senate Appropriations Committee. Jen's highlighted version “Division K - Department of State, Foreign Operations, and Related Programs Appropriations Act, 2023.” Senate Appropriations Committee. Laws H.R.2617 - Consolidated Appropriations Act, 2023 H.R.7776 - James M. Inhofe National Defense Authorization Act for Fiscal Year 2023 Jen's highlighted version Bills H.R. 8711 - United States-Ecuador Partnership Act of 2022 S. 3591 - United States-Ecuador Partnership Act of 2022 Audio Sources A conversation with General Laura J. Richardson on security across the Americas January 19, 2023 The Atlantic Council Clips 17:51 Gen. Laura Richardson: The Belt and Road Initiative (BRI) that has been ongoing for the last over a decade in this region, 21 of 31 countries have signed on to this Belt and Road Initiative. I could take Argentina last January, the most recent signatory on to the Belt and Road Initiative, and $23 billion in infrastructure projects that signatory and signing on to that. But again, 21 of 31 countries. There are 25 countries that actually have infrastructure projects by the PRC. Four that aren't signatories of the BRI, but they do actually have projects within their countries. But not just that. Deepwater ports in 17 countries. I mean, this is critical infrastructure that's being invested in. I have the most space enabling infrastructure in the Western Hemisphere in Latin America and the Caribbean. And I just caused question, you know, why? Why is all of this critical infrastructure being invested in so heavily? In terms of telecommunications, 5G, I've got five countries with the 5G backbone in this region. I've got 24 countries with the PRC Huawei 3G-4G. Five countries have the Huawei backbone infrastructure. If I had to guess, they'll probably be offered a discount to upgrade and stay within the same PRC network. And so very, very concerning as we work with our countries. 20:00 Gen. Laura Richardson: What I'm starting to see as well is that this economy...the economy impacts to these partner nations is affecting their ability to buy equipment. And you know, as I work with our partner nations, and they invest in U.S. equipment, which is the best equipment, I must say I am a little biased, but it is the best equipment, they also buy into the supply chain of spare parts, and all those kinds of things that help to sustain this piece of equipment over many, many years. So in terms of the investment that they're getting, and that equipment to be able to stay operational, and the readiness of it, is very, very important. But now these partner nations, due to the impacts of their economy, are starting to look at the financing that goes along with it. Not necessarily the quality of the equipment, but who has the best finance deal because they can't afford it so much up front. 24:15 Gen. Laura Richardson: This region, why this region matters, with all of its rich resources and rare earth elements. You've got the lithium triangle which is needed for technology today. 60% of the world's lithium is in the lithium triangle: Argentina Bolivia, Chile. You just have the largest oil reserves -- light, sweet, crude -- discovered off of Guyana over a year ago. You have Venezuela's resources as well with oil, copper, gold. China gets 36% of its food source from this region. We have the Amazon, lungs of the world. We have 31% of the world's freshwater in this region too. I mean, it's just off the chart. 28:10 Gen. Laura Richardson: You know, you gotta question, why are they investing so heavily everywhere else across the planet? I worry about these dual-use state-owned enterprises that pop up from the PRC, and I worry about the dual use capability being able to flip them around and use them for military use. 33:30 Interviewer: Russia can't have the ability to provide many of these countries with resupply or new weapons. I mean, they're struggling to supply themselves, in many cases, for Ukraine. So is that presenting an opportunity for maybe the US to slide in? Gen. Laura Richardson: It is, absolutely and we're taking advantage of that, I'd like to say. So, we are working with those countries that have the Russian equipment to either donate or switch it out for United States equipment. or you Interviewer: Are countries taking the....? Gen. Laura Richardson: They are, yeah. 45:25 Gen. Laura Richardson: National Guard State Partnership Program is huge. We have the largest National Guard State Partnership Program. It has come up a couple of times with Ukraine. Ukraine has the State Partnership Program with California. How do we initially start our great coordination with Ukraine? It was leveraged to the National Guard State Partnership Program that California had. But I have the largest out of any of the CoCOMMs. I have 24 state partnership programs utilize those to the nth degree in terms of another lever. 48:25 Gen. Laura Richardson: Just yesterday I had a zoom call with the U.S. Ambassadors from Argentina and Chile and then also the strategy officer from Levant and then also the VP for Global Operations from Albermarle for lithium, to talk about the lithium triangle in Argentina, Bolivia and Chile and the companies, how they're doing and what they see in terms of challenges and things like that in the lithium business and then the aggressiveness or the influence and coercion from the PRC. House Session June 15, 2022 Clips Rep. Jackie Speier (D-CA): The GAO found that the LCS had experienced engine failure in 10 of the 11 deployments reviewed. Rep. Jackie Speier (D-CA): One major reason for the excessive costs of LCS: contractors. Unlike other ships where sailors do the maintenance, LCS relies almost exclusively on contractors who own and control the technical data needed to maintain and repair. Rep. Jackie Speier (D-CA): Our top priority and national defense strategy is China and Russia. We can't waste scarce funds on costly LCS when there are more capable platforms like destroyers, attack submarines, and the new constellation class frigate. A review of the President's Fiscal Year 2023 funding request and budget justification for the Navy and Marine Corps May 25, 2022 Senate Appropriations Committee, Subcommittee on Defense Watch full hearing on YouTube Witnesses: Carlos Del Toro, Secretary, United States Navy Admiral Michael M. Gilday, Chief of Naval Operations General David H. Berger, Commandant of the Marine Corps Clips Sen. Jerry Moran (R-KS): I think the christening was just a few years ago...maybe three or so. So the fact that we christened the ship one year and a few years later we're decommissioning troubles me. Sen. Jerry Moran (R-KS): Are there not other uses, if there's something missing from this class of ships, that we would avoid decommissioning? Adm. Michael Gilday: We need a capable, lethal, ready Navy more than we need a larger Navy that's less capable, less lethal, and less ready. And so, unfortunately the Littoral combat ships that we have, while the mechanical issues were a factor, a bigger factor was was the lack of sufficient warfighting capability against a peer competitor in China. Adm. Michael Gilday: And so we refuse to put an additional dollar against that system that wouldn't match the Chinese undersea threat. Adm. Michael Gilday: In terms of what are the options going forward with these ships, I would offer to the subcommittee that we should consider offering these ships to other countries that would be able to use them effectively. There are countries in South America, as an example, as you pointed out, that would be able to use these ships that have small crews. Secretary of State Antony J. Blinken and Secretary ofDefense Lloyd J. Austin III Remarks to Traveling Press April 25, 2022 China's Role in Latin America and the Caribbean March 31, 2022 Senate Foreign Relations Committee Watch full hearing on YouTube Witnesses: Kerri Hannan, Deputy Assistant Secretary for Public Diplomacy, Policy, Planning, and Coordination, Bureau of Western Hemisphere Affairs, U.S. Department of State Peter Natiello, Senior Deputy Assistant Administrator, Latin America and Caribbean Bureau, U.S. Agency for International Development Andrew M. Herscowitz, Chief Development Officer, U.S. International Development Finance Corporation Margaret Myers, Director of the Asia & Latin America Program, Inter-American Dialogue Evan Ellis, Senior Associate, Center for Strategic and International Studies Clips 24:20 Sen. Tim Kaine (D-VA): Ecuador for example, nearly 20 years ago, former President Rafael Correa promised modernization for Ecuador, embracing Chinese loans and infrastructure projects in exchange for its oil. Fast forward to today. Ecuador now lives with the Chinese financed and built dam that's not fully operational despite being opened in 2016. The Coca Codo Sinclair Dam required over 7000 repairs, it sits right next to an active volcano, and erosion continues to damage the dam. The dam also caused an oil spill in 2020 that has impacted indigenous communities living downstream. And all that's on top of the billions of dollars that Ecuador still owes China. 56:40 Peter Natiello: One example that I could provide is work that we've done in Ecuador, with Ecuadorian journalists, to investigate, to analyze and to report on the issue of illegal and unregulated fishing off Ecuador's coast. And we do that because we want to ensure that Ecuadorian citizens have fact-based information upon which they can make decisions about China and countries like China, and whether they want their country working with them. 1:23:45 Sen. Ed Markey (D-MA): There are 86 million tons of identified lithium resources on the planet. On the planet. 49 million of the 86 million are in the Golden Triangle. That's Argentina, Bolivia, Chile. So what's our plan? 1:54:10 Evan Ellis: In security engagement, the PRC is a significant provider of military goods to the region including fighters, transport aircraft, and radars for Venezuela; helicopters and armored vehicles for Bolivia; and military trucks for Ecuador. 2:00:00 Margaret Myers: Ecuador is perhaps the best example here of a country that has begun to come to terms with the challenges associated with doing business with or interacting from a financial or investment perspective with China. And one need only travel the road from the airport to Quito where every day there are a lot of accidents because of challenges with the actual engineering of that road to know why many Ecuadorians feel this way. Examining U.S. Security Cooperation and Assistance March 10, 2022 Senate Committee on Foreign Relations Watch Full Hearing on YouTube Witnesses: Jessica Lewis, Assistant Secretary of State for Political-Military Affairs, U.S. Department of State Mara Elizabeth Karlin, Assistant Secretary of Defense for Strategy, Plans and Capabilities, U.S. Department of Defense Clips 1:23:17 Sen. Chris Murphy (D-CT): According to one study, the DoD manages 48 of the 50 new security assistance programs that were created after the 9/11 attacks and out of the 170 existing security assistance programs today, DOD manages 87, a whopping 81% of those programs. That is a fundamental transition from the way in which we used to manage security assistance. And my worry is that it takes out of the equation the people who have the clearest and most important visibility on the ground as to the impact of that security assistance and those transfers. Sen. Chris Murphy: We just spent $87 billion in military assistance over 20 years in Afghanistan. And the army that we supported went up in smoke overnight. That is an extraordinary waste of U.S. taxpayer dollars, and it mirrors a smaller but similar investment we made from 2003 to 2014 in the Iraqi military, who disintegrated when they faced the prospect of a fight against ISIS. Clearly, there is something very wrong with the way in which we are flowing military assistance to partner countries, especially in complicated war zones. You've got a minute and 10 seconds, so maybe you can just preview some lessons that we have learned, or the process by which we are going to learn lessons from all of the money that we have wasted in Iraq and Afghanistan. Jessica Lewis: Senator, I'll be brief so that Dr. Karlin can jump in as well. I think we do need to learn lessons. We need to make sure, as I was just saying to Senator Cardin, that when we provide security assistance, we also look not just at train and equip, but we look at other things like how the Ministries of Defense operate? Is their security sector governant? Are we creating an infrastructure that's going to actually work? Mara Elizabeth Karlin: Thank you for raising this issue, Senator. And I can assure you that the Department of Defense is in the process of commissioning a study on this exact issue. I will just say in line with Assistant Secretary Lewis, it is really important that when we look at these efforts, we spend time assessing political will and we do not take an Excel spreadsheet approach to building partner militaries that misses the higher order issues that are deeply relevant to security sector governance, that will fundamentally show us the extent to which we can ultimately be successful or not with a partner. Thank you. Sen. Chris Murphy (D-CT): You know, in Iraq, last time I was there, we were spending four times as much money on security assistance as we were on non-security assistance. And what Afghanistan taught us amongst many things, is that if you have a fundamentally corrupt government, then all the money you're flowing into the military is likely wasted in the end because that government can't stand and thus the military can't stand. So it also speaks to rebalancing the way in which we put money into conflict zones, to not think that military assistance alone does the job. You got to be building sustainable governments that serve the public interests in order to make your security assistance matter and be effective. Thank you, Mr. Chairman. National Security Challenges and U.S. Military Activity in North and South America March 8, 2022 House Armed Services Committee Watch full hearing on YouTube Witnesses: Melissa G. Dalton, Assistant Secretary of Defense for Homeland Defense and Hemispheric Affairs Office of the Secretary of Defense General Laura Richardson, USA, Commander, U.S. Southern Command General Glen D. VanHerck, USAF, Commander, U.S. Northern Command and North American Aerospace Defense Command Clips 17:30 General Laura Richardson: Colombia, for example, our strongest partner in the region, exports security by training other Latin American militaries to counter transnational threats. 1:20:00 General Laura Richardson: If I look at what PRC (People's Republic of China) is investing in the [SOUTHCOM] AOR (Area of Responsibility), over a five year period of 2017 to 2021: $72 billion. It's off the charts. And I can read a couple of the projects. The most concerning projects that I have are the $6 billion in projects specifically near the Panama Canal. And I look at the strategic lines of communication: Panama Canal and the Strait of Magellan. But just to highlight a couple of the projects. The nuclear power plant in Argentina: $7.9 billion. The highway in Jamaica: $5.6 billion. The energy refinery in Cuba, $5 billion. The highway in Peru: $4 billion. Energy dam in Argentina: $4 billion, the Metro in Colombia: $3.9 billion. The freight railway in Argentina: $3 billion. These are not small projects that they're putting in this region. This region is rich in resources, and the Chinese don't go there to invest, they go there to extract. All of these projects are done with Chinese labor with host nation countries'. U.S. Policy on Democracy in Latin America and the Caribbean November 30, 2021 Senate Foreign Affairs Committee Watch full hearing on YouTube Witnesses: Brian A. Nichols, Assistant Secretary of State for Western Hemisphere Affairs, U.S. Department of State Todd D. Robinson, Assistant Secretary of State for International Narcotics and Law Enforcement Affairs, U.S. Department of State Clips 1:47:15 Sen. Ted Cruz (R-TX): I'd like to start with Mexico. I am increasingly concerned that the Mexican government is engaged in a systematic campaign to undermine American companies, and especially American energy companies that have invested in our shared prosperity and in the future of the Mexican people and economy. Over the past five months, Mexican regulators have shut down three privately owned fuel storage terminals. Among those they shut down a fuel terminal and Tuxpan, which is run by an American company based in Texas, and which transports fuel on ships owned by American companies. This is a pattern of sustained discrimination against American companies. And I worry that the Mexican government's ultimate aim is to roll back the country's historic 2013 energy sector liberalisation reforms in favor of Mexico's mismanaged and failing state-owned energy companies. The only way the Mexican government is going to slow and reverse their campaign is if the United States Government conveys clearly and candidly that their efforts pose a serious threat to our relationship and to our shared economic interests. 2:01:50 Sen. Cory Booker (D-NJ): Mr. Nichols, can you can you just be a little more specific about the tactics of the GEC? What are some of the specific activities they're doing? And what more would you like to see them do? Brian A. Nichols: The Global Engagement Center both measures public opinion and social media trends throughout the world. They actively work to counter false messages from our strategic competitors. And they prepare media products or talking points that our embassies and consulates around the hemisphere can use to combat disinformation. I think they do a great job. Obviously, it's a huge task. So the the resources that they have to bring to bear to this limit, somewhat, the ability to accomplish those goals, but I think they're doing vital, vital work. 2:13:30 Todd D. Robinson: We are, INL (International Narcotics and Law Enforcement) are working very closely with the Haitian National Police, the new Director General, we are going to send in advisors. When I was there two weeks ago, I arrived with -- they'd asked for greater ability to get police around the city -- I showed up with 19 new vehicles, 200 new protective vests for the police. The 19 was the first installment of a total of 60 that we're going to deliver to the Haitian National Police. We're gonna get advisors down there to work with the new SWAT team to start taking back the areas that have been taken from ordinary Haitians. But it's going to be a process and it's going to take some time. Sen. Bob Menendez: Well, first of all, is the Haitian National Police actually an institution capable of delivering the type of security that Hatians deserve? Todd D. Robinson: We believe it is. It's an institution that we have worked with in the past. There was a small brief moment where Haitians actually acknowledged that the Haitian National Police had gotten better and was more professional. Our goal, our long term goal is to try to bring it back to that Sen. Bob Menendez: How much time before we get security on the ground? Todd D. Robinson: I can't say exactly but we are working as fast as we can. Sen. Bob Menendez: Months, years? Todd D. Robinson: Well, I would hope we could do it in less than months. But we're working as fast as we can. Global Challenges and U.S. National Security Strategy January 25, 2018 Senate Committee on Armed Services Watch the full hearing on YouTube Witnesses: Dr. Henry A. Kissinger, Chairman of Kissinger Associates and Former Secretary of State Dr. George P. Shultz, Thomas W. and Susan B. Ford Distinguished Fellow, Hoover Institution, Stanford University and Former Secretary of State Richard L. Armitage, President, Armitage International and Former Deputy Secretary of State Clips Dr. George Shultz: Small platforms will carry a very destructive power. Then you can put these small platforms on drones. And drones can be manufactured easily, and you can have a great many of them inexpensively. So then you can have a swarm armed with lethal equipment. Any fixed target is a real target. So an airfield where our Air Force stores planes is a very vulnerable target. A ship at anchor is a vulnerable target. So you've got to think about that in terms of how you deploy. And in terms of the drones, while such a system cannot be jammed, it would only serve to get a drone—talking about getting a drone to the area of where its target is, but that sure could hit a specific target. At that point, the optical systems guided by artificial intelligence could use on-board, multi-spectral imaging to find a target and guide the weapons. It is exactly that autonomy that makes the technologic convergence a threat today. Because such drones will require no external input other than the signature of the designed target, they will not be vulnerable to jamming. Not requiring human intervention, the autonomous platforms will also be able to operate in very large numbers. Dr. George Shultz: I think there's a great lesson here for what we do in NATO to contain Russia because you can deploy these things in boxes so you don't even know what they are and on trucks and train people to unload quickly and fire. So it's a huge deterrent capability that is available, and it's inexpensive enough so that we can expect our allies to pitch in and get them for themselves. Dr. George Shultz: The creative use of swarms of autonomous drones to augment current forces would strongly and relatively cheaply reinforce NATO, as I said, that deterrence. If NATO assists frontline states in fielding large numbers of inexpensive autonomous drones that are pre-packaged in standard 20-foot containers, the weapons can be stored in sites across the countries under the control of reserve forces. If the weapons are pre-packaged and stored, the national forces can quickly deploy the weapons to delay a Russian advance. So what's happening is you have small, cheap, and highly lethal replacing large, expensive platforms. And this change is coming about with great rapidity, and it is massively important to take it into account in anything that you are thinking about doing. Foreign Military Sales: Process and Policy June 15, 2017 House Foreign Affairs Subcommittee on Terrorism, Nonproliferation, and Trade Watch the full hearing on YouTube Witnesses: Tina Kaidanow, Acting Assistant Secretary, Bureau of Political-Military Affairs, U.S. Department of State Vice Admiral Joseph Rixey, Director, U.S. Defense Security Cooperation Agency Clips 14:40 Tina Kaidanow: Arms Transfers constitute an element of foreign policy. We therefore take into account foreign policy considerations as we contemplate each arms transfer or sale, including specifically, the appropriateness of the transfer in responding to U.S and recipient security needs; the degree to which the transfer supports U.S. strategic foreign policy and defense interests through increased access and influence; allied burden sharing and interoperability; consistency with U.S. interests regarding regional stability; the degree of protection afforded by the recipient company to our sensitive technology; the risk that significant change in the political or security situation of the recipient country could lead to inappropriate end use or transfer; and the likelihood that the recipient would use the arms to commit human rights abuses or serious violations of international humanitarian law, or retransfer the arms to those who would commit such abuses. As a second key point, arms transfers support the U.S. Defense industrial base and they reduce the cost of procurement for our own U.S. military. Purchases made through the Foreign Military Sales, known as the FMS, system often can be combined with our Defense Department orders to reduce unit costs. Beyond this, the US defense industry directly employs over 1.7 million people across our nation. 20:20 Vice Admiral Joseph Rixey: FMS is the government-to-government process through which the U.S. government purchases defense articles, training, and services on behalf of foreign governments, authorized in the Arms Export Control Act. FMS is a long standing security cooperation program that supports partner and regional security, enhances military-to-military cooperation, enables interoperability and develops and maintains international relationships. Through the FMS process, the US government determines whether or not the sale is of mutual benefit to us and the partner, whether the technology can and will be protected, and whether the transfer is consistent with U.S. conventional arms transfer policy. The FMS system is actually a set of systems in which the Department of State, Department of Defense, and Congress play critical roles. The Department of Defense in particular executes a number of different processes including the management of the FMS case lifecycle which is overseen by DSCA (Defense Security Cooperation Agency). Technology transfer reviews, overseen by the Defense Technology Security Administration, and the management of the Defense Acquisition and Logistics Systems, overseen by the Office of the Undersecretary of Defense for Acquisition, Technology and Logistics, and the military departments. This process, or a version of it, also serves us well, in the DoD Title X Building Partnership Capacity arena, where the process of building a case, validating a requirement and exercising our U.S. acquisition system to deliver capability is modeled on the FMS system. I want to say clearly that overall the system is performing very well. The United States continues to remain the provider of choice for our international partners, with 1,700 new cases implemented in Fiscal Year 2016 alone. These new cases, combined with adjustments to existing programs, equated to more than $33 billion in sales last year. This included over $25 billion in cases funded by our partner nations' own funds and approximately $8 billion in cases funded by DOD Title X program or Department of State's Appropriations. Most FMS cases move through the process relatively quickly. But some may move more slowly as we engage in deliberate review to ensure that the necessary arms transfer criteria are met. Cover Art Design by Only Child Imaginations Music Presented in This Episode Intro & Exit: Tired of Being Lied To by David Ippolito (found on Music Alley by mevio)

united states america american relationships director amazon california texas world president china power washington technology strategy future state mexico energy new york times russia war joe biden office chinese ukraine elections russian planning chief institute congress afghanistan north bbc trade defense argentina mexican protect violence responsibility walmart letter policy journalists atlantic navy colombia iraq wall street journal chile act cuba guardian caribbean commerce ambassadors democracy venezuela peru agency south america breakthrough air force secretary sec syria 5g republic spies jamaica senators americas latin america stanford university strategic nato transparency politicians ecuador donations plans chamber metro excel equipment bureau dialogue relations gap commander exposure acquisition terrorism whole foods protocol law enforcement belt bolivia uruguay ministries latin american logistics huawei haitian nichols sebasti reuters foreign policy bri swat torre schuster iraqi dod coast guard director general purchases al jazeera chino deep water guyana usaf international development capabilities coordination intercept quito wto assistant secretary janet yellen lasso senior associate hodgkin atlantic council levant hoover institution ecuadorian strait under secretary western hemisphere chief development officer big oil sudden death lcs usmca magellan defense department adm policy studies hurtado prc investopedia panama canal senate committee former secretary united states government road initiative deputy assistant secretary subcommittee hwy commandant fiscal year fms ndaa deutsche welle open secrets high tide encyclopedia britannica golden triangle global challenges international crisis group global operations john price appropriations cardin senate foreign relations committee thomas w public diplomacy sarah anderson rafael correa nonproliferation karlin cancer treatment centers easy part eric schmitt littoral ecosystem services development agency mehdi hasan congressional research service steven donziger chivers road initiative bri consolidated appropriations act luke harding gina raimondo telesur congressional dish music alley crestview acting assistant secretary gec security cooperation homeland defense tax reform bill senate appropriations committee united states trade representative former deputy secretary henry a kissinger tuxpan adam chandler americas quarterly sally denton western hemisphere affairs chattanooga times free press near eastern affairs mark mazzetti george p shultz kissinger associates eric lipton international narcotics joshua goodman political military affairs house foreign affairs subcommittee jim wiesemeyer law enforcement affairs cgtn america cover art design david ippolito simon romero arms export control act defense appropriations act
I Hear Things
Podcasting's Frequency Problems Are Not Unique & 3 other stories

I Hear Things

Play Episode Listen Later Feb 23, 2023 12:35


Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. Link in the description or at Magellan dot AIShreya: Let's get started. The App Tracking Transparency recession Manuela: While not hot off the presses, an early January article from Eric Benjamin Seufert discussing the effects of Apple's App Tracking Transparency has come across The Download's desk. As with most things in advertising, there's nuance in the numbers.Quick refresher for those who haven't seen the letters ATT dozens of times: App Tracking Transparency was a privacy policy introduced to iOS in 2021 that turns most forms of mobile data tracking into an opt-in service. As a result, a significant portion of iOS users have digitally disappeared for advertisers. An upset to the status quo, for sure, but the overall numbers provided by Seufert show the digital advertising market is not in a cyclical downturn. That said, social media platforms and other industries most likely to be affected by ATT have experienced a significant downturn due to a combination of both ATT-influenced changes and changing consumer preferences.Which is to say, not macroeconomic factors. A market-wide downturn, as well as more stress on those companies most affected by ATT, would primarily come from an actual 2023 recession. Overall, digital advertising has been working as intended. Consumers are consuming. Seufert points to a Bureau of Labor Statistics graph tracking US employment in December of 2022. According to these, unemployment is the lowest it has been since August 1969. From Seufert's piece:“But one might assume that the economy has utterly imploded from reading the Q3 earnings call transcripts of various social media platforms. Alphabet, Meta, and Snap, in particular, cited macroeconomic weakness, headwinds, uncertainty, challenges, etc. in their Q3 earnings calls.”In the weeks since Seufert's article, the overall numbers are trending to agree. The Download has recently mentioned podcast ad spend has remained up while others decline, but the same holds true for other areas. Last week a piece by Ethan Cramer-Flood for Insider Intelligence reports mobile app install ad spending increased 24.8% in 2022, on track to a market growth of 12% this year. Meanwhile, still on Insider Intelligence, Daniel Konstantinovic reports that while market concerns aren't gone, ad-cost inflation has slowed. 84% of ad executives told Insider Intelligence they're not lowering budgets for 2023. From Konstantinovic:“But now, the industry is adjusting to a new normal. With inflation steadily falling and the cost per ad decreasing, some of the advertising spending that was staunched in the second half of last year may return.”The future may be uncertain, but for the wider advertising economy, podcasting included, things tend to be stable or trending upward. And, it bears repeating, podcasting has never benefited from mobile device IDs. From this industry's perspective, at least, ATT has had little to no impact. It feels fitting to end with this quote from Seufert's article:“While one might materialize, the belief that an advertising recession is currently and comprehensively depressing advertising spend is difficult to support with analytical rigor.”Streaming advertisers continue to struggle with frequency caps. Shreya: If you've used a video streaming service with advertisements, you're likely intimately aware of the industry's issue with frequency caps. Last week's Future of TV Briefing from Digiday's Tim Peterson zooms in on this particular issue with the section Capping Out. Streaming advertisers are in a bind. Some viewers are getting underexposed to ads, while others are overexposed. Problems that will only exacerbate as digital video streaming continues on its overtake of traditional television. According to a recent eMarketer graph, US adults only averaged five minutes less digital video time than television last year, and are projected to overtake TV's declining numbers for the first time this year. Of course, addressing the frequency issues isn't as easy as it sounds. A myriad of reasons exist, from lack of ability to track exposures across multiple streaming platforms, to multiple DSPs buying from the same pool. Even when the solution exists, sometimes it comes at a price. Peterson reports some streamers are charging more in exchange for placing stricter frequency caps. An anonymous ad agency executive told Digiday:“Some will endeavor to charge more for more restrictive frequency caps, which could be prohibitive or incentivize lower spend from partners. But more and more, they're willing to waive those fees. And hopefully that will be the case going forward as I think these lower frequency caps are the expectation, not the exception anymore.”This particular piece made the cut this week for two reasons.It's a good overview of the situation as it currently stands for streamers. It serves as a reminder that issues we experience in the business of podcasting are not always unique to podcasting, nor is the onus on our industry to magically fix the problem ourselves. Something to keep in mind before the next headline about ‘podcasting's frequency capping problem' rolls around. Bumper Calculates Listen TimeManuela: Back in January, Bumper's Jonas Woost posted a proposal for the podcasting industry to move past the download and evolve similarly to how YouTube has evolved past the view. While not abandoned by any means, video view counts have taken a back seat to watch time metrics in recent years. Bumper's future aims for podcasters to have their own metric with listen time. This week Dan Misener has followed up Jonas' post by calculating listen time on an episode of his podcast Grownups Read Things They Wrote as Kids. From the article:: “Inconveniently, many podcast apps simply do not report Listen Time, or equivalent metrics. At Bumper, we try not to let perfect be the enemy of good. So to calculate Listen Time for podcast episodes, we do the best we can with what we have, then use reasonable estimates for the rest.” While not a herculean effort, Misener's step-by-step guide on how to pull your own numbers from Apple and Spotify require some arithmetic and a teeny bit of opening your browser's code to find a specific JSON file. For anyone finding themselves interested for business reasons, or perhaps for a geeky weekend math project, the article also provides a Google Sheets template to start from.In addition to the guide for Apple and Spotify, Misener tosses in a few extra-credit opportunities into the assignment with suggestions for also implementing YouTube watch time, Google Podcasts ‘minutes played', and ‘hours listened' data from applicable embedded web players.As Misener says in his closing bullet points, the download isn't going anywhere. Bumper's goal is to aim for a future where downloads are not the only metric considered. Now to see if various platforms and apps share a similar outlook and make steps to provide Listen Time. We'll keep our ears open. IPG Equity Upfront Spotlights Lack of Diverse AdspendShreya: This month the IPG Mediabrands Equity Upfront event in New York brought together around thirty publishers to focus on media with owners of diverse backgrounds. Ryan Barwick of Marketing Brew was in attendance to cover the event. From his article:“Nearly two years after many in the advertising industry revealed plans to invest more money in Black-owned media, those publishers said they are still educating media buyers and advertisers about what they have to offer.” According to Magna US president Dani Benowitz, IPG Mediabrands increased its ad spend in Black-owned media 61% between 2021 and 2022, as well as a 7% increase in Hispanic-owned media and 32% in AAPI-owned media.Still, money isn't flowing in as fast as old promises implied. According to Magna's estimates from Nielsen data, only 2% of total ad spend goes to Black-owned media, despite 14% of the US population being Black.This week Marketing Brew's Katie Hicks writes on similar pay inequity in influencer marketing: “In December 2021, influencer education platform The Influencer League and PR agency MSL US released a study that found that Black creators, on average, made 35% less than white creators. While the issue has gotten more attention in the last year, Brittany Bright, founder of The Influencer League, told us that efforts to address it are still in their early stages.”Cavel Khan, CCO of Group Black, a collective of publishers and creators focused on bringing more ad dollars to Black-owned media, ends Barwick's piece explaining events like IPG's Equity Upfront put a stop to excuses for industries not prioritizing minority-owned media companies. From Khan: “Everyone who's going to present to you is creating value…You're going to have an overwhelming amount of evidence when you sit here for three days. You have to act.”Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:If you work for a podcast network, we've got a webinar signup link you'll want to check out. Clear your calendar for Wednesday, March 1st, when Bryan Barletta takes to the virtual stage with Frequency CEO Pete Jimison to talk about Frequency's next generation of podcast workflow tools. Catch a live demo and hear directly from Pete about automating vetting processes that can help you gain speed, efficiencies, and scale your network. Visit the link in our show notes to register. Please note, registration requests will only be accepted for those that work at podcast networks.ARN's iHeart and Magellan AI have released the Australian Top 15 Podcast Advertisers for Q4 2022. From Amazon to Aldi, the list covers a wide spectrum of businesses. The Digiday Media Awards deadline for submissions is approaching, with the regular deadline being March 9th and the last-chance deadline on April 20th. This year will be the first edition of the awards to include Top Podcast.IAB Tech Lab's First Data Clean Room Standard is Open for Public Comment by Allison Schiff. A solid explanation of the standard and what impacts it could have. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

Sounds Profitable: Adtech Applied
Podcasting's Frequency Problems Are Not Unique & 3 other stories

Sounds Profitable: Adtech Applied

Play Episode Listen Later Feb 23, 2023 12:35


Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I'm Manuela Bedoya. Shreya: And I'm Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack of Diverse Adspend.Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now. Link in the description or at Magellan dot AIShreya: Let's get started. The App Tracking Transparency recession Manuela: While not hot off the presses, an early January article from Eric Benjamin Seufert discussing the effects of Apple's App Tracking Transparency has come across The Download's desk. As with most things in advertising, there's nuance in the numbers.Quick refresher for those who haven't seen the letters ATT dozens of times: App Tracking Transparency was a privacy policy introduced to iOS in 2021 that turns most forms of mobile data tracking into an opt-in service. As a result, a significant portion of iOS users have digitally disappeared for advertisers. An upset to the status quo, for sure, but the overall numbers provided by Seufert show the digital advertising market is not in a cyclical downturn. That said, social media platforms and other industries most likely to be affected by ATT have experienced a significant downturn due to a combination of both ATT-influenced changes and changing consumer preferences.Which is to say, not macroeconomic factors. A market-wide downturn, as well as more stress on those companies most affected by ATT, would primarily come from an actual 2023 recession. Overall, digital advertising has been working as intended. Consumers are consuming. Seufert points to a Bureau of Labor Statistics graph tracking US employment in December of 2022. According to these, unemployment is the lowest it has been since August 1969. From Seufert's piece:“But one might assume that the economy has utterly imploded from reading the Q3 earnings call transcripts of various social media platforms. Alphabet, Meta, and Snap, in particular, cited macroeconomic weakness, headwinds, uncertainty, challenges, etc. in their Q3 earnings calls.”In the weeks since Seufert's article, the overall numbers are trending to agree. The Download has recently mentioned podcast ad spend has remained up while others decline, but the same holds true for other areas. Last week a piece by Ethan Cramer-Flood for Insider Intelligence reports mobile app install ad spending increased 24.8% in 2022, on track to a market growth of 12% this year. Meanwhile, still on Insider Intelligence, Daniel Konstantinovic reports that while market concerns aren't gone, ad-cost inflation has slowed. 84% of ad executives told Insider Intelligence they're not lowering budgets for 2023. From Konstantinovic:“But now, the industry is adjusting to a new normal. With inflation steadily falling and the cost per ad decreasing, some of the advertising spending that was staunched in the second half of last year may return.”The future may be uncertain, but for the wider advertising economy, podcasting included, things tend to be stable or trending upward. And, it bears repeating, podcasting has never benefited from mobile device IDs. From this industry's perspective, at least, ATT has had little to no impact. It feels fitting to end with this quote from Seufert's article:“While one might materialize, the belief that an advertising recession is currently and comprehensively depressing advertising spend is difficult to support with analytical rigor.”Streaming advertisers continue to struggle with frequency caps. Shreya: If you've used a video streaming service with advertisements, you're likely intimately aware of the industry's issue with frequency caps. Last week's Future of TV Briefing from Digiday's Tim Peterson zooms in on this particular issue with the section Capping Out. Streaming advertisers are in a bind. Some viewers are getting underexposed to ads, while others are overexposed. Problems that will only exacerbate as digital video streaming continues on its overtake of traditional television. According to a recent eMarketer graph, US adults only averaged five minutes less digital video time than television last year, and are projected to overtake TV's declining numbers for the first time this year. Of course, addressing the frequency issues isn't as easy as it sounds. A myriad of reasons exist, from lack of ability to track exposures across multiple streaming platforms, to multiple DSPs buying from the same pool. Even when the solution exists, sometimes it comes at a price. Peterson reports some streamers are charging more in exchange for placing stricter frequency caps. An anonymous ad agency executive told Digiday:“Some will endeavor to charge more for more restrictive frequency caps, which could be prohibitive or incentivize lower spend from partners. But more and more, they're willing to waive those fees. And hopefully that will be the case going forward as I think these lower frequency caps are the expectation, not the exception anymore.”This particular piece made the cut this week for two reasons.It's a good overview of the situation as it currently stands for streamers. It serves as a reminder that issues we experience in the business of podcasting are not always unique to podcasting, nor is the onus on our industry to magically fix the problem ourselves. Something to keep in mind before the next headline about ‘podcasting's frequency capping problem' rolls around. Bumper Calculates Listen TimeManuela: Back in January, Bumper's Jonas Woost posted a proposal for the podcasting industry to move past the download and evolve similarly to how YouTube has evolved past the view. While not abandoned by any means, video view counts have taken a back seat to watch time metrics in recent years. Bumper's future aims for podcasters to have their own metric with listen time. This week Dan Misener has followed up Jonas' post by calculating listen time on an episode of his podcast Grownups Read Things They Wrote as Kids. From the article:: “Inconveniently, many podcast apps simply do not report Listen Time, or equivalent metrics. At Bumper, we try not to let perfect be the enemy of good. So to calculate Listen Time for podcast episodes, we do the best we can with what we have, then use reasonable estimates for the rest.” While not a herculean effort, Misener's step-by-step guide on how to pull your own numbers from Apple and Spotify require some arithmetic and a teeny bit of opening your browser's code to find a specific JSON file. For anyone finding themselves interested for business reasons, or perhaps for a geeky weekend math project, the article also provides a Google Sheets template to start from.In addition to the guide for Apple and Spotify, Misener tosses in a few extra-credit opportunities into the assignment with suggestions for also implementing YouTube watch time, Google Podcasts ‘minutes played', and ‘hours listened' data from applicable embedded web players.As Misener says in his closing bullet points, the download isn't going anywhere. Bumper's goal is to aim for a future where downloads are not the only metric considered. Now to see if various platforms and apps share a similar outlook and make steps to provide Listen Time. We'll keep our ears open. IPG Equity Upfront Spotlights Lack of Diverse AdspendShreya: This month the IPG Mediabrands Equity Upfront event in New York brought together around thirty publishers to focus on media with owners of diverse backgrounds. Ryan Barwick of Marketing Brew was in attendance to cover the event. From his article:“Nearly two years after many in the advertising industry revealed plans to invest more money in Black-owned media, those publishers said they are still educating media buyers and advertisers about what they have to offer.” According to Magna US president Dani Benowitz, IPG Mediabrands increased its ad spend in Black-owned media 61% between 2021 and 2022, as well as a 7% increase in Hispanic-owned media and 32% in AAPI-owned media.Still, money isn't flowing in as fast as old promises implied. According to Magna's estimates from Nielsen data, only 2% of total ad spend goes to Black-owned media, despite 14% of the US population being Black.This week Marketing Brew's Katie Hicks writes on similar pay inequity in influencer marketing: “In December 2021, influencer education platform The Influencer League and PR agency MSL US released a study that found that Black creators, on average, made 35% less than white creators. While the issue has gotten more attention in the last year, Brittany Bright, founder of The Influencer League, told us that efforts to address it are still in their early stages.”Cavel Khan, CCO of Group Black, a collective of publishers and creators focused on bringing more ad dollars to Black-owned media, ends Barwick's piece explaining events like IPG's Equity Upfront put a stop to excuses for industries not prioritizing minority-owned media companies. From Khan: “Everyone who's going to present to you is creating value…You're going to have an overwhelming amount of evidence when you sit here for three days. You have to act.”Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:If you work for a podcast network, we've got a webinar signup link you'll want to check out. Clear your calendar for Wednesday, March 1st, when Bryan Barletta takes to the virtual stage with Frequency CEO Pete Jimison to talk about Frequency's next generation of podcast workflow tools. Catch a live demo and hear directly from Pete about automating vetting processes that can help you gain speed, efficiencies, and scale your network. Visit the link in our show notes to register. Please note, registration requests will only be accepted for those that work at podcast networks.ARN's iHeart and Magellan AI have released the Australian Top 15 Podcast Advertisers for Q4 2022. From Amazon to Aldi, the list covers a wide spectrum of businesses. The Digiday Media Awards deadline for submissions is approaching, with the regular deadline being March 9th and the last-chance deadline on April 20th. This year will be the first edition of the awards to include Top Podcast.IAB Tech Lab's First Data Clean Room Standard is Open for Public Comment by Allison Schiff. A solid explanation of the standard and what impacts it could have. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and Art19.comI know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to Art19 for hosting The Download. And thanks to you for joining us.

Snapshots
#10 - The Mysterious Death of Racehorse Alydar: A Tale of Suspicion and Intrigue with Fred M. Kray

Snapshots

Play Episode Listen Later Feb 21, 2023 48:36


Today I speak with author and animal welfare lawyer Fred M. Kray about his book on the death of the legendary racehorse Alydar. Kray shares the story of how he became interested in animal law and his journey investigating the suspicious circumstances surrounding Alydar's death in 1990. The conversation covers the financial pressures facing Alydar's owner, Calumet Farm, and the involvement of Lloyds of London in the investigation. Kray's book is organized like a trial, with the reader kept in suspense until the end. Tune in for an intriguing conversation about a mystery that remains unsolved to this day. Plus, I review "Oranges for Magellan" by Richard Martin, a quirky novel about Joe Magellan, a man with an obsession to climb… flagpoles! Enjoy today's episode and share it with your friends. Buy "Broken" by Fred M. Kray: https://amzn.to/3KoIeEC Buy "Oranges for Magellan" by Richard Martin: https://amzn.to/3XK6i7W _ Produced by the Greenville Podcast Company. Books & Looks is a project of Views on Books.

StarDate Podcast
Moon, Venus, Jupiter

StarDate Podcast

Play Episode Listen Later Feb 21, 2023 2:19


The last time the United States sent a mission to Venus, the first George Bush was president, and cell phones were as big as your head. Today, we're getting ready to go back. NASA's preparing two missions — one to orbit the planet, and the other to drop a probe into its atmosphere. Venus is the second planet from the Sun. It's a bit smaller than Earth. Its atmosphere is hot, dense, and toxic, and topped by clouds of sulfuric acid. Those clouds make it impossible to see the surface. But the last American mission, Magellan, which was launched in 1989, used radar to peer through the clouds. It mapped a surface covered by rugged volcanic features. The new missions are Veritas and Davinci. Like Magellan, Veritas will use radar to map the surface. But its radar will be more powerful, so it'll provide much better maps. Veritas also will map the composition of the rocks. Davinci will orbit as well. But it'll also drop a probe into the atmosphere. It'll parachute through the clouds and go all the way to the surface. It should tell us more about how the atmosphere formed and evolved, and why it's so different from Earth's atmosphere. Veritas is scheduled to launch no earlier than 2027, with Davinci following two years later. Venus is the “evening star.” It's in the southwest at nightfall. The planet Jupiter looms to its upper left. And tonight, the Moon is directly below Venus in the early twilight. More tomorrow. Script by Damond Benningfield Support McDonald Observatory